product design coursework ideas

Online Product Design courses

• All courses
• Course bundles
• Domestika Basics New
• New courses
• Popular courses
• Gift ideas Gift
• Gift cards Gift
• Create your own bundle Layers
• Illustration
• Marketing & Business
• Photography & Video
• 3D & Animation
• Architecture & Spaces
• Web & App Design
• Calligraphy & Typography
• Music & Audio
• Product Design
• Industrial Design
• Furniture Design & Making
• 3D Modeling
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Autodesk Fusion 360

Introduction to 3D Design and Printing

Learn the step-by-step process of 3d design, modeling, and printing and bring your ideas to life.

Fundamentals of Figma

Learn to create interactive interfaces from scratch using one of the most powerful and efficient collaborative design tools on the market.

Modeling 3D Patterns with Rhino Grasshopper

Learn algorithmic modeling to create 3d patterns for fashion, jewelry, or architecture, from the initial concept and design to the final file for 3d printing.

Product Design: From Modeling to 3D Printing

Learn how to give shape to your ideas by digitally modeling and 3d printing products from a commercial perspective.

Pattern design for homeware products

Enhance your home decor with a range of playful and inspired patterns and illustrations..

Paper pulp objects

Reuse paper and learn techniques for shaping paper pulp. create your own decorative vase step by step..

Creation of a Streetwear Brand

Design, produce, and market your first clothing collection.

Introduction to 3D Design and Modeling with Blender

Learn to use basic sculpting, modeling, and rendering tools in blender.

Introduction to Product Design Sketching

Learn the basics of sketching to create and present your product in an appealing way.

Designing for Kids: Create Playful Patterns

Learn to create a collection of whimsical pattern designs for children's clothing and decor, from the initial sketch to the final mock-up.

Industrial Design: domesticating light

Learn the creative process behind designing luminous objects.

Car Design sketching

Discover the key elements of good car design sketching. learn how to effectively communicate your ideas and bring them to life on paper..

Introduction to Rhinoceros 3D

Develop an efficient workflow and master the software's essential tools to model with logic and precision.

3D Wooden Textiles for Beginners

Make flexible wooden textiles by measuring, cutting, and binding wood veneer and learning how to transform it into 3d structures.

Introduction to Rhinoceros 3D for Furniture Design

Learn how to use the software’s tools from scratch to design, model, visualize, and perfect your furniture in 3d.

Object Design with FDM 3D Printing

Create a collection of one-of-a-kind objects with an fdm 3d printer, from modeling in fusion 360 to printing with superslicer.

3D Printing and Design for Architecture Models

Learn how to transform your designs into physical objects with 3d printing.

Technical Drawing Techniques for 3D Representation

Develop three-dimensional ideas applying principles of geometry and volumetric drawing.

Product Design Bundle and save

User Research New

Content Design

UX Design Fundamentals

Software and Coding Fundamentals for UX

• UX training for teams
• Hire our alumni
• Student Stories
• State of UX Hiring Report 2024
• Our mission
• Advisory Council

Education for every phase of your UX career

Professional Diploma

Learn the full user experience (UX) process from research to interaction design to prototyping.

Combine the UX Diploma with the UI Certificate to pursue a career as a product designer.

Professional Certificates

Learn how to plan, execute, analyse and communicate user research effectively.

Master content design and UX writing principles, from tone and style to writing for interfaces.

Understand the fundamentals of UI elements and design systems, as well as the role of UI in UX.

Short Courses

Gain a solid foundation in the philosophy, principles and methods of user experience design.

Learn the essentials of software development so you can work more effectively with developers.

Give your team the skills, knowledge and mindset to create great digital products.

Join our hiring programme and access our list of certified professionals.

Learn about our mission to set the global standard in UX education.

Meet our leadership team with UX and education expertise.

Members of the council connect us to the wider UX industry.

Our team are available to answer any of your questions.

Fresh insights from experts, alumni and the wider design community.

Success stories from our course alumni building thriving careers.

Discover a wealth of UX expertise on our YouTube channel.

Latest industry insights. A practical guide to landing a job in UX.

What is product design?

What is product design? Is it the same as UX? What are the key principles of product design, and what does the product design process look like? Find out here.

Free course: Introduction to UX Design

What is UX? Why has it become so important? Could it be a career for you? Learn the answers, and more, with a free 7-lesson video course.

Product design is a cross-functional discipline that spans research, strategy, design, and business—with lots of collaboration along the way.

The goal of product design is to ideate, design, and iterate on products that meet a specific user need, make sense from a business perspective, and compete successfully in their given market.

It’s a multifaceted field, touching on UX and UI design, engineering, product management, and more. But what exactly does it entail? What are the core principles of product design, and what process does it follow?

Consider this your ultimate introduction. Keep reading to learn:

• What is product design? 

Why is product design important?

Is product design the same as ux and ui design.

• What are the 7 fundamental elements and principles of product design?
• What is the product design process ?
• What does a product designer do ?
• What are the most important product design tools ?
• How to get started with product design

Let’s begin with a high-level overview.

Product design is a multidisciplinary field concerned with the conception and creation of products that:

• Solve a user problem
• Fill a specific gap and perform well in their given market
• Contribute to the achievement of business goals.

Product design usually sits within the wider product team or department, working in close collaboration with engineering, product management, UX and UI design, and customer experience.

It involves coming up with new product ideas based on extensive user research, market research, and competitor analysis; devising a strategy and vision for the product; designing and testing product prototypes; and collaborating on the development, execution, testing, and subsequent iteration of the product.

We’ll take a closer look at the product design process later on. First, though: why product design matters.

[GET CERTIFIED IN PRODUCT DESIGN]

Product design is crucial for both end user satisfaction and business success. It helps businesses and brands to:

• Deliver a positive user experience and gain loyal customers. A key aspect of product design is understanding end user needs and creating a product that meets those needs. This is essential for ensuring happy, satisfied customers who remain loyal over time.
• Secure a competitive edge. Product design involves extensive market research, helping to identify gaps in the market and determine how to successfully position the product within that particular market. This is critical for building brand awareness and outperforming competitors.
• Boost efficiency. Another important aspect of product design is developing design systems, processes, and documentation which help to streamline and optimise collaboration. As such, product design plays a crucial role in driving efficiency.
• Track product performance over time. A good product design process includes setting a clear strategy for the product which is tied to business goals. It allows businesses to define and measure success metrics and monitor the product’s performance on an ongoing basis.

Product design has many similarities with UX design . It’s steeped in user research , usability, solving user problems, and providing a positive user experience. So aren’t they just two terms for the same thing?

Not exactly. 

UX design focuses on the experience a user has while interacting with a product or service . It seeks to identify the end user’s problem(s) and provide them with a functional, delightful, easy-to-use solution. 

Product design, on the other hand, takes a broader, more holistic view of the product—considering not only the usability of the product, but also where the product fits into the market and how it serves business goals. 

You can think of UX as a subset of product design. It’s just one of several pillars that product design encompasses. UI design (or user interface design) is a subset of UX, focusing on the look, feel, and interactivity of a digital product. You can read more about the differences between UX and UI design in this post . 

In short: Product design, UX design, and UI design are not the same thing:

• UX and UI design are subsets of product design, focusing on the usability, functionality, look, and feel of the product itself.  
• Product design takes a more holistic approach, considering the design of the product but also its position in the market, the product strategy, and how it relates to business objectives. 

With all that said, it’s important to note that the distinction between UX, UI, and product design can get murky in the real world. Larger companies with bigger budgets are more likely to have dedicated roles for each discipline, while smaller companies may have just one or two designers who span product design, UX, and UI. 

As with most design job titles , each company has their own interpretation. We recommend reading through product design job ads to get a feel for how different companies tend to define the role.

[GET CERTIFIED IN UX]

What are the 7 fundamental elements and principles of product design 

Product design is all about creating products that meet the end users’ needs, are competitive in their market, and help to achieve business goals. 

To ensure success in all three areas, product design must consider seven key elements:

• Desirability
• Feasibility
• Functionality
• User experience (UX)

Let’s explore how each element contributes to a successful product.

1. Desirability

This considers whether or not the product you plan on designing is actually wanted or needed by your target users. If your product idea doesn’t solve a user problem or meet a specific need, it’s not desirable and therefore won’t be successful. 

2. Feasibility 

A good product must be feasible—or, in other words, “doable”. You might have the best idea ever, but if it isn’t achievable in terms of the technology, materials, and resources available, or within your desired budget and timeline, it may not be feasible. 

3. Viability

Product design must also consider whether or not a product is viable. That is, does it make smart business sense? Will the product be profitable and contribute to long-term growth for the business? If you can’t put forward a strong business case for building the product, your idea is not viable

Learn more: A guide to desirability, feasibility, and viability in product design .

4. Functionality

Every product must have a clearly defined purpose, and it must be functional in relation to that core purpose. It should be designed and built in a way that enables the end user to perform their desired tasks, and it should function just as the user expects it to. 

5. Aesthetics

A competitive product offers seamless functionality and visual appeal. The aesthetics of a product help to forge a strong brand identity, attract the target audience, and enhance the user experience. Aesthetics includes the colours, imagery, typography , and overall UI design of the product. In the case of physical products, it also includes the materials used. 

Quality is a key differentiator. The markers of a quality product include high performance, reliability, meeting the user’s expectations, and adhering to industry standards. If a product falls short in terms of quality, it will struggle to compete with similar products on the market—and the brand reputation will suffer. 

7. User experience (UX)

This pillar of product design considers the quality of the user’s experience with the product. A successful product is easy to use and navigate, is accessible and inclusive, and does exactly what it promises. You can learn more about good vs. bad UX here .

What is the product design process? 

Now we know what product design is, let’s outline the process that a product designer might follow.

Bear in mind that there’s no one-size-fits-all here. Every product designer will have their own approach depending on the context, and it doesn’t always unfold in a linear fashion. Still, here are the key steps that typically feature in the product design process:

Define a product vision and strategy

Conduct user and market research, test and iterate.

• Develop and launch 
• Post-launch: gather user feedback and make improvements

So what happens at each stage? Let’s take a look. 

Every successful product is underpinned by a clear vision and a solid strategy. 

What’s the difference? The product vision defines where the product should end up in the long-term, while the strategy looks at how the vision will be achieved in the short- to mid-term. 

At this stage in the process, the product designer works with the rest of the product team to answer key questions such as:

• Why are we building this product?
• Who is the product for?
• What problem will the product solve?
• How will the product evolve over time?
• How will we define and measure the success of the product?

Product vision and strategy are essential for ensuring that all stakeholders are aligned and moving towards a common goal, and that the product evolves in line with business objectives.

The research phase comprises both user research and market research. 

The goal of user research is to gain a deeper understanding of your target users. What do they want and expect from the product? What challenges and pain-points do they need you to solve? 

Common user research methods include user interviews , surveys , and contextual enquiries. You can learn more about different types of user research and their associated methods in this guide .

The goal of market research is to determine what competing products already exist, to identify gaps and opportunities in the market, to understand market trends, and to explore how you might position your product. 

Everything you learn in the research phase will inform how your product takes shape.

With user and market research complete, you should have a clear understanding of the problem you’re aiming to solve. Now it’s time to come up with potential solutions. 

The ideation phase involves brainstorming solutions and exploring their validity. You might create customer journey maps and storyboards to visualise how a user would interact with your proposed solutions, and to uncover potential pitfalls. 

By the end of the ideation stage, you will hopefully have a shortlist of concepts—or even a single idea—that you want to carry through to prototyping and testing.

The prototyping phase allows you to simulate how the product would look and function, and to test it with your target users before getting it developed for real. 

Low-fidelity prototypes map out the structure and information architecture of the product, while high-fidelity prototypes include visual detail and interactivity. Depending on the size and setup of the team, prototyping might be carried out by the product designer, or it may be handed over to the UX and/or UI designer. 

With your prototypes at the ready, you can test your idea(s) with real (or representative) users. 

The goal of the testing phase is to evaluate how your product performs in an almost-real-world context. Does it function as intended? Is it easy to use and navigate? Does the design, in its current form, deliver a great user experience? Is the product meeting the intended user need?

It’s likely that user tests will highlight usability issues or uncover further opportunities for you to explore. Based on your findings, you’ll iterate on the design until it’s ready to go live.

You can learn more about product and UX testing in this guide .

Develop and launch

The product design process doesn’t end with the design of the product. Product designers collaborate closely with engineers and developers (or manufacturers, in the case of physical products) to carry the product through from prototype to launch. 

This involves conducting or overseeing the design-to-developer handoff , sharing product specifications and relevant documentation, reviewing the product at various stages throughout the development process, and solving any design issues that arise along the way.

Post-launch: Gather user feedback and make improvements 

The process doesn’t end once the product has been launched, either! Throughout the product’s lifetime, the product designer will continue to monitor its performance, to gather user feedback, and make changes and improvements. 

With ongoing feedback and iteration, product designers can ensure that their product remains competitive and continues to meet the end users’ needs. Whether it’s redesigning certain aspects of the product to improve usability, adding new features to enhance the product’s value, or removing features that become redundant over time—the product designer’s work is never done. 

Learn more: How to incorporate user feedback into the product design process (and why it matters) .

What does a product designer do? 

We’ve explored the product design process —but how does this translate into day-to-day tasks? The product designer role involves:

• Product strategy and vision;
• Research and testing;
• Cross-team collaboration;
• Hands-on design work;
• Processes and documentation. 

Here are some of the most common product designer duties based on real job ads:

Product strategy and vision:

• Partner with the product team to build and validate hypotheses about new opportunities, playing a significant role in shaping the product roadmap and direction.
• Work closely with engineers and product managers to devise long-term product strategy and short-term tactics.

Research and testing:

• Conduct user research and use insights to architect the UX of new product improvements and opportunities.
• Be a passionate advocate for the end users.
• Empathise with users by observing and analysing research labs.
• Perform usability testing and gather user feedback to inform design decisions.
• Stay updated with latest trends and competitor products.
• Build a deep understanding of users and their specific needs through qualitative and quantitative research.

Cross-team collaboration:

• Connect with internal partners to understand business goals. 
• Partake in resource gathering exercises such as design and content audits, competitive analysis, and business partner interviews.
• Participate in cross-functional workshops such as co-creation, empathy mapping, and journey mapping exercises.
• Collaborate with your fellow designers, UX writers , UX researchers , design managers, product owners, and engineers to translate product requirements into useful and usable experiences ensuring adherence to design best-practices and brand consistency.
• Foster design thinking and facilitate generative discussions with cross-functional partners, promoting a culture of innovation and collaboration.
• Work with product managers and engineers to form an empowered cross-functional product team.
• Collaborate closely with product and engineering teams to create easy-to-use and visually appealing experiences that align with business goals.
• Help the team balance product decisions through a tradeoff between value, usability, feasibility, and viability. As the product designer, you are the main person responsible for the usability.

Hands-on design work:

• Work closely with the product, engineering, and analytics departments to bring new opportunities to life through wireframes, mockups, and pixel-perfect designs.
• Synthesise user needs and business objectives to formulate testable prototypes and validate hypotheses.
• Ideate and prototype in both high- and low-fidelities using pen and paper and digital tools
• Build any required supporting documentation such as user flows, personas , service blueprints, etc. in accordance with UX standard processes.

Processes and documentation:

• Be an active participant in the design team’s continuous effort of consolidating our UI & UX design system.
• Develop and maintain design documentation.
• Participate in regular design reviews.

You can learn more about the role in this guide: What does a product designer do?

What are the most important product design tools?

Throughout the product design process, product designers use specialist tools. These include:

• Research tools such as Optimal Workshop, Lookback, Typeform, and Maze. Discover more research tools here .
• Design, wireframing, and prototyping tools such as Adobe XD, Sketch, Figma, and InVision. You’ll find a comprehensive guide to wireframing tools here and a comparison of the best prototyping tools here .
• Testing, feedback, and analytics tools like Hotjar, UsabilityHub, Productboard , and Optimizely.
• Collaboration, project management, and documentation tools such as Slack, Trello, Jira, Miro, Asana, and Notion.

Get started with product design

If you like what you’ve read about product design so far, you may be wondering how you can break into this exciting, multifaceted, and high-impact field. The first step is to learn the fundamentals of design and develop the practical skills that are critical to the product design process.

A Product Design course  is an excellent place to start. It’ll teach you many of the skills, tools, and methodologies you’ll need for a career in product design, from user research and analysis techniques to design principles and patterns, right through to prototyping and handover. 

Once you’ve got the design fundamentals in place, you can expand your skill set to incorporate market and competitor research, product strategy, and cross-functional collaboration. 

Want to learn more about product design before you take the leap? Check out these expert interviews:

• An interview with Sarah June Fox, Senior Product Designer at Etsy
• An interview with Margarida Botelho, Senior Product Designer at Revolut
• An interview with Sean Conlon, Digital Product Designer at ASOS

Subscribe to our newsletter

Get the best UX insights and career advice direct to your inbox each month.

Thanks for subscribing to our newsletter

You'll now get the best career advice, industry insights and UX community content, direct to your inbox every month.

Upcoming courses

Professional diploma in ux design.

Learn the full UX process, from research to design to prototyping.

Professional Certificate in UI Design

Master key concepts and techniques of UI design.

Certificate in Software and Coding Fundamentals for UX

Collaborate effectively with software developers.

Certificate in UX Design Fundamentals

Get a comprehensive introduction to UX design.

Professional Certificate in Content Design

Learn the skills you need to start a career in content design.

Professional Certificate in User Research

Master the research skills that make UX professionals so valuable.

Upcoming course

Build your UX career with a globally-recognised, industry-approved certification. Get the mindset, the skills and the confidence of UX designers.

You may also like

What are the laws of UX? All 21 laws explained

The 10 best user interface (UI) design tools to try in 2024

The ultimate guide to usability testing for UX in 2024

Build your UX career with a globally recognised, industry-approved qualification. Get the mindset, the confidence and the skills that make UX designers so valuable.

4 June 2024

9705 D&T coursework examples

Topic outline.

A range of coursework submissions (for both components) for this Syllabus have been included here along with a breakdown of the marks awarded, and a moderator commentary explaining how the marks were decided. You should always refer to the syllabus for specific details about the requirements for and assessment of coursework. Additionally, the Cambridge Handbook sets out the process and requirements for submitting coursework for moderation by Cambridge International.

• Select activity Component 2 Component 2
• Select activity Component 4 Component 4

Learn / Guides / Product design guide

Back to guides

6 creative product design ideas to inspire your next prototype

You’ve empathized with your users’ challenges and defined your insights as pain points. But when it comes to converting these insights into full-fledged product design ideas, you go numb.

You’re not alone. Product design can be overwhelming, especially when it seems like there are hundreds of different ways to build solutions for your users.

Last updated

Reading time.

This article will dive into six ways successful businesses have developed innovative design ideas and give you actionable strategies to generate your own ideas so you can find the best product solutions for your users.

Use Hotjar to develop user-centric product design ideas

Learn how data-rich user behavior insights can help you design products that delight users

What is the ‘ideate’ phase in the product design process?

Product design is the entire process of defining underlying problems based on understanding your target audience’s needs and gaps in the market—and developing the right solutions to bridge these gaps.

There are 5 stages in the product design process : 

Once you've empathized with your users’ most pressing pain points, you define problem statements that help you understand the problem better. This brings you to the third stage: ‘ideate’, where you look for viable ideas to address your users’ needs.

You’ll need to get creative and really innovate to develop unique products that solve your user problems. To see how this translates into action, let’s look at how six companies used design thinking to ideate stunning solutions for their users.

6 product design ideas to inspire your own

Great product design solves user problems in the most convenient and viable way possible, removing friction points and letting them carry out their jobs to be done seamlessly. 

Here are six top product design ideas, with examples of how successful brands ideated brilliantly with incredible results: 

1. Voice of Customer (VoC)-led ideas

Instead of letting your gut lead product decisions, VoC feedback can help you gather qualitative insights about user concerns and tailor your products to their needs. 

This means using product design tools to conduct research like surveys, interviews, customer support tickets, emails, feedback forms, and customer calls to understand user pain points, concerns, and challenges in their own words.

How Verizon used VoC data to find product solutions 

Verizon , an American wireless network operator, is a case in point. They used internal data like customer calls, surveys, online chats, and store visit concerns to empathize with the problems their customers faced. They combined these responses with natural processing to classify large volumes of customer feedback throughout the customer journey and tweak their product design. 

Once they understood the problem, it was time to ideate. The Verizon team brainstormed different solutions, tested out ideas with customers , and decided the best approach was to adjust their product so that customers could keep their original phone number.

This product design modification got them an influx of customers who rushed to sign up to the network, which offered relief to a significant problem.

How to follow their example

Product experience insights tools like Hotjar (👋) can help you understand user pain points to ideate. Use Hotjar Surveys to gather customer feedback without disrupting your users’ browsing experience and Feedback tools to capture real-time VoC data on specific product elements .

Next, conduct a customer complaint audit report every month to assess all customer-facing materials where you capture the customers’ words through support calls, online chat, and email support.

Then, use the VoC data you’ve gathered to generate customer-led product design ideas. Once you’ve got several possible product modifications on the table, experiment further with users to decide which ideas to prioritize.

2. Put yourself in your users’ shoes

What’s even better than deploying observation and research techniques to understand your users’ problems? The answer: being a user yourself and experiencing problems firsthand.

Research gives you access to third-party data, but when you experience the problem yourself, you see things an outsider doesn’t. This information can open your eyes and give you the perspective you need to generate problem-solving product design ideas.

How The Good Kitchen walked in their users’ shoes

The Good Kitchen , a meal delivery service system developed by the design agency Hatch and Bloom, is a great example. In 2007, Denmark had a population of 125,000 elderly citizens and needed a seamless meal delivery service for this segment of the population.

Hatch and Bloom made plans to interview and test prototypes with consumers and chefs in real time to understand their concerns. They created scenarios for both of these audiences to understand how they experienced the service . This user-centric approach helped them generate several ideas based on user needs for a more dignified service system with greater food options.

Once they had concrete product ideas on the table, they moved to validating and testing. They regularly conducted interviews, met with consumers and chefs on their own turf, experienced their concerns, empathized, and started testing out ideas. Hatch and Bloom improved the communication between chefs, delivery staff, and consumers by introducing a chain of comment cards that helped with the back and forth. They reorganized the menu with inputs from professional chefs and brought in a gourmet chef to change the negative culture of the kitchen into a holistic, positive one. Finally, they brought it all together with a fully-functioning website and a rock-solid backend communication system .

The resulting product design gave elderly users more meal options with better service but also ensured greater flexibility for the chefs and other employees who prepared and delivered meals.

Shift your perspective from being a product manager or product designer to a user. Forget the specifics for a while and just focus on empathizing with user problems throughout their journey.

Use Session Recordings to get insight into the user’s perspective by seeing what they see and tracking how they navigate your website in real-time by following their clicks and scroll movements. Combine this with Heatmaps to assess popular and unpopular elements on your website that help you identify user pain points.

Then, use these insights to lead full-fledged product design modifications.

3. Build and test creative hypotheses 

Data stands at the heart of innovative product design. But does this mean that you should make crucial product decisions based solely on what the initial data suggests? Not quite.

Rich insights gathered from first-party data, customer interviews, and product experience insights tools help you discover exactly what is missing—but not every idea is worth implementing. You need to develop a creative hypothesis for a possible viable solution, test prototypes or soft-launch possible changes, and review the impact on your business to validate your idea before launching it full scale.

That’s exactly what Airbnb realized—and they leveraged concept testing to ideate toward a billion-dollar company.

How Airbnb built and tested creative hypotheses to ideate product modifications 

This approach toward product design allowed Airbnb to find unique opportunities for product innovation and continuous discovery. For example, the company hired a new designer and gave him the onboarding task of suggesting new features. He re-evaluated the like button, shared as a 'star' on the website that allowed users to add their shortlisted properties to a favorites list. By combining user data with creative ideation, he decided to change the star to a 'heart' and went on to test and ship the idea. 

The result? Airbnb saw a 30% increase in engagement from this simple change!

Create an environment that supports innovative thinking, hypothesis development, and testing. 

While not every idea is worth shipping, encourage your team to find opportunities for innovation in every part of your product. Try out key ideas to check the payoff and use Hotjar's Session Recordings , Heatmaps , and Feedback tools to test your hypotheses and gather customer feedback from some early users before fully releasing a feature or update.

"I'm not sure how useful data is if you don't have a meaningful scale to test it against because it may be misleading. The way that we do things is that if we have an idea for something, we build it into the culture of this idea that it is okay to do something that doesn't scale. We encourage all our employees to go be a pirate, venture into the world and get a little test nugget, and come back and tell us the story they found."

4. Leverage cutting-edge technology

A few years ago, people might have laughed if you talked about regular companies ideating and developing products through machine-learning and virtual reality tools. Back then, they were only leveraged by million-dollar brands that had the capital and resources to invest in such heavy tech with high-end development teams.

With more accessible solutions available today, teams can create technologically sophisticated product design ideas without needing large sums of capital. 

How ASOS leveraged AR to design innovative product solutions

ASOS is a fantastic example of ideating user-centric solutions using technical innovation.

The online fashion and cosmetics retailer realized that consumers were skeptical while buying products online because they were never quite sure how the clothes they saw on the web would look once the product was actually delivered. Besides, consumers often missed the in-store shopping experience, especially after the pandemic.

So, ASOS developed a solution using augmented reality (AR) that helped them provide an immersive shopping experience to their customers . Their 'Virtual Catwalk' feature allows customers to point their camera on a surface and see a model wearing or using the product as if it were right in front of them.

ASOS also innovated new ideas that help customers shop with their voice alone, and an AI-driven fit assistant, which helps them find the right size in the first go.

Identify tech-led ideas you can use to solve your users’ most time-consuming concerns or automate a solution that already exists but can be made more efficient. 

The sky’s the limit when you’re at the creative ideation stage . At the same time, once you start prioritizing ideas to implement as solutions, you should also assess your available capital and resources to decide whether your tech design ideas are viable .

5. Create storyboards of user journeys 

Storyboards are an essential tool for the design thinking process. With storyboards, you can visualize sequential scenarios to see how a solution will help a prospective customer or how they’ll use it in their life.

You can use storyboards to generate product ideas by mapping out the entire user journey and tailoring the product to find the solution that best fits across different stages. 

How Spotify used user journey storyboards to design a solution

By using this tactic, Spotify had the idea to create its infamous 'share' button that allows users to share playlists, songs, and artist albums on social media and with friends for better engagement.

They created a user persona and user flows to understand what motivates their customers to click the share button and discover ways to increase its visibility and functionality. They then created storyboards to validate the user flow, depicting how a user would share music with a friend from within the Spotify app by using third-party apps and even with someone who doesn’t use Spotify.

Their ideation was mainly backed by user flows and connecting the dots on how users would respond to a certain action. This process further included wireframing, prototyping, beta testing, and then pushing the feature live. 

However, storyboarding helped Spotify visualize the user journey and validate their ideas for this specific feature.

After you empathize with your users’ challenges and define problem statements—map out your user personas, list out touchpoints and channels, and start validating your hypotheses through storyboards. This will help you understand which of your ideas are viable to help you solve your users’ problems and improve their product experience.

Use Session Recordings to evaluate how users navigate your website to help you inform your user journey maps and test your concepts.

6. Use immersive prototyping to refine your ideas

Most products don’t target a single set of customers: you’re likely focusing on different user groups.

That means you’ll need to try out different designs to learn which of your ideas will satisfy your multiple audiences. Explore different scenarios to understand what different users need, what they’re struggling with, and which product design ideas will make their problems disappear and improve their experience.

How UberEats used immersive prototyping to refine and validate their product design ideas

UberEats , an online food ordering and delivery platform, uses a one-of-a-kind technique called immersive prototyping to cater to three different audiences—delivery partners, restaurants, and consumers. Since they operate in over 80 cities, they’re not just dealing with three audiences but also with diverse cultures, languages, values, and ways of doing business.

To make sure their product and feature ideas are tailored to these audiences in different cities, UberEats uses immersive prototyping. They visit these cities, experience the culture, and observe how people use the products they designed to generate new ideas for improvements. Here’s how:

The Walkabout program: UberEats designers visit different cities, where they eat, find information on delivery logistics, consumer eating patterns, and buying habits. Then, they use the data they collected to create a detailed analysis of different markets and customers and generate new ideas.

Order shadowing: Designers follow delivery partners, visit restaurants during festivals or rush hour and sit in people’s homes as they order to understand how their product functions in action and refine their ideas based on data.

Fireside chats: Customers, restaurant managers, and delivery partners are invited to the office to share their feedback and experiences.

Instead of observing your users from the sidelines, become an active part of their product experience to understand their friction points, frustration, and potential bottlenecks.

Becoming an active participant in your users’ surroundings will help you get first-hand information you can use to guide your product design and develop empathy that will inform brilliant, customer-centric ideation. 

How to come up with product design ideas

Excellent product design operates at the intersection of cognitive and creative approaches to enhancing the user experience. The ideation process is about striking a balance between unique ideas and relevant product positioning —that’s the tricky part. 

Here are five ways to come up with stellar product design ideas while balancing both angles:

Brainstorm: leverage your team's collective creativity to produce innovative ideas. Conduct time-bound brainstorming sessions focused on one problem statement and goal. Use these sessions to get the maximum number of verbal and written ideas that you can build on later. 

Use mind maps: structure your thoughts visually through mind maps and draw concrete ideas from them. Start with one central idea and factor in the varying views of everyone on your team. Then, build contextual links between diverse ideas to consolidate them into a unique, feature-packed product.

Practice brain dump activities: brain dumping is another way to release creative ideas and encourage lateral thinking. There are no fixed rules for a brain dump session. It can be in a setting that is formal or informal, timed or untimed, virtual or offline, and moderated or unmoderated. It’s a flexible approach that helps bring out the best of your team by removing all the pressure.

Leverage the 6-3-5 method: a widely popular creativity exercise, the 6-3-5 method proposes that six people come together to solve a common problem. They create three unique ideas and pass these ideas to the next person every five minutes. This exercise promotes collective brainstorming and a free flow of thoughts that you can eventually narrow down to find that one epic idea. 

Find out what your customers want: a proven way to ideate and improve your product design is to spend time identifying what your users need. You can use Hotjar’s Survey and Feedback tools to get unbiased feedback about possible improvements. The Hotjar platform also zeroes in on user pain points by analyzing their behavior through heatmaps and recording their sessions. 

Ideating for product design is a problem-solving process that thrives on out-of-the-box thinking . For successful idea generation, spell out critical product problems you want to solve, keep your users at the center, and produce innovative solutions through free thinking. 

Constantly improve your product design ideas

You don’t just develop your product idea and call it a day. Idea-driven product designing is an ongoing process based on getting inside your customers’ heads at a granular level to understand how you can create solutions to solve their biggest challenges.

Ideation is a key stage in the design thinking process that can make or break your product's success. Use product design examples to inform your design strategy and develop unique solutions for your audience. With ongoing customer feedback and discovery techniques, you can continuously develop new product design ideas that delight your customers with every iteration.

Frequently Asked Questions

What is product design.

Product design is the iterative process of developing unique and creative solutions for user problems in ways that align with your business goals.

The process centers around defining user problems, setting goals, and creating roadmaps to improve the user experience.

Is product design the same as UX design?

Product design differs from UX design: product design is an umbrella term that covers a broad set of processes from product discovery to delivery. It focuses on the product's overall functionality with close attention to the user experience, as well as business goals. 

On the other hand, UX design is mainly aimed at the part of the product design process that focuses on optimizing how users interact with the product. It’s about creating designs that deliver a seamless user experience and user interface (UI).

How do I design my product?

Designing a product happens over the course of a well-defined process, starting with researching your user base and market, defining a problem, and then brainstorming and generating product ideas. Follow these steps every time you need to add a new feature or design a product from scratch:

Conduct user research and build empathy with your user

Define a problem statement

Ideate product possibilities

Create a prototype

Test the prototype

Analyze results

Product design process

Previous chapter

Product design examples

Next chapter

• mindful design
• student success
• product design
• ui/ux design
• watch me work
• design careers
• design inspiration

10 Exceptional Product Design Portfolios with Case Study Breakdowns

After working with many designers throughout my own career and helping many more build their job-ready portfolios, there are a few designers that I keep coming back to for inspiration and some that are inspiring a new generation of UI/UX and Product Designers to enter the field.

I've chosen 10 of our favorite UI/UX and Product Designers—a colorful tapestry of digital product architects that have evolved from graphic designers, marketers, architects, engineers and everything in-between. Their unique backgrounds and journey bring something special to our industry and illustrate how we can all do more meaningful, interesting and impactful work:

There are 10 things in particular that make these 10 designers really stand out:

• They have each honed their craft from the bottom up (whether having gone through a traditional academic program, an online course like DesignerUp , or being self-taught).
• They are all at different stages of their careers (some newly minted and others seasoned veterans).
• They continue to learn, grow, push the envelope, document and share their genuine experiences.
• They each hail from a different background (and sometimes non-design industry) that informs who they are and what they work on as a designer.
• Their evolution is apparent in their work.
• They are passionate about the problems they solve and find joy in connecting with the users they serve.
• They are transparent about their processes, thoughtful in their communication about it and not afraid to show what worked and what didn't.
• They have focused portfolios that reveal their unique point of view as a designer.
• They are a diverse group of designers from different cultural, gender and socio-economic backgrounds.
• They have so much to teach us all about design and how to use it to express authenticity and to understand and help others do the same.

Case Study Format:   http://simonpan.com/work/uber/

• The Challenge
• Early Insights
• Reframing the Problem
• The Redesign
• Design Strategy

“In a city as busy as San Francisco, over $1 million was wasted per week because of problematic pickups.”

Madeline Wukusick

Madeline is a graduate of our DesignerUp Product Design course. She was able to create an incredible portfolio working through our curriculum, blended with her background in graphic and data design that set her up for immediate success landing professional design roles.

Case Study Format:

• The Observed Problem
• The Research
• In the Insights
• The proposed How Might We Statements
• Lean Canvas and Product Strategy
• Business Requirements
• The Solutions and MVP Features
• Things that could be improved

"Thanks for helping me work through these iterations—it's been tremendously helpful! You have such a knack for fine-tuning and teasing out subtle themes that I hadn't noticed before. From these comments, I have a better sense of some of my growth areas to work on and ways in which to push myself. It also helped me realize that I am most interested in hybrid roles, or at least roles with a strong visual component. Really grateful to have discovered this course :-)" - Madeline

Not an Italian mobster; Johny Vino is an engineers' designer. I've been a long time admirer of his work every since his mind-blowing animations and micro-interactions arrested me mid Dribbble scroll many years ago. He is a thoughtful, meticulous designer that understands how to align user and business goals all while transmuting conventional interaction patterns into something that is altogether transcendent yet familiar.

Case Study Format: https://johnyvino.com/

Process, Goal and Task Oriented that varies with each project

• What he worked on
• What he aim to accomplish
• Business Goals
• Representation of complex data
• Integration

Humans are not perfect. I like to apply 3 principles to ever product I design to help me focus on that. Fitt's Law, Mimicry, Aesthetic Usability Effect

Steph Parrott

Steph is a product designer based in Toronto. Currently working on Plantd and most recently at Square in San Francisco.

Case Study Format: https://www.stephparrott.com/plantd/

• Roles and Process
• App Overview
• Feature proposal
• Design to Development
• Looking to the future and what's next

"As someone who hasn’t eaten meat in almost 20 years, I’m highly motivated to put in the work to find plant-based options, but for those starting to dabble, how can we except them to do the same?" - Steph

Tom is the co-founder of the community and event series Design Club , and an investor & advisor to Bricklane . He currently works  own clients, helping invent, design, and launch new ventures. Before that he held design leadership roles at fashion and fintech startups, and was as a senior designer at a global agency. Case Study Format: http://tom.pe/gc-dashboard.html

• Summary of the problem space, challenges, project and contribution
• Goal and Problem
• Design Principles applied
• Proposed solution and representation of dashboard and data
• Design frameworks used
• Future considerations

"The problem here is that by trying to create something for everyone, we risked helping no one. Avoiding the design equivelant of an identity crisis became a big focus of mine. I'd do this by finding ways to inject a point of view into the product. By knowing what it wasn't, as well as what it was." - Tom Petty

Want to create an incredible portfolio like these full of amazing case studies to get you hired? Enroll in our Product Design Course today!

Garett MacGillivray

Much like myself and other designers of a particular generation, Aussie/Canadian Garett MacGillivray has been around the block and through the evolution of graphic designer, web design, UI/UX Designers and now landed squarely as a full stack Product Designer.

Case Study Format: https://aucadian.com.au/project/goloop

• Exploration and Ideation
• Component Library
• B2B product interface

I've had many labels throughout my career in the digital industry. It's safe to say that I enjoy crafting digital experiences.

Elise is a Bay Area designer that jumped to the bay from NYU. She comes from an advertising and marketing background and has fine tuned her communication skills and processes vast knowledge of the tech and digital product industry has a whole having been on the broadcasting and marketing side of things.

Case Study Format: http://www.elisefu.com/work-komeeda/

• Impact/Metrics
• User testing
• User research
• Information Architecture
• Implementation
• Major Findings
• Formal User Testing

I was driven to design because I felt excited and rewarding to learn about people’s goals and desires, help them solve problems and make their lives easier.

Latiesha Caston

Latisha is a User Experience Designer passionate about holistic, accessible, and inclusive design, based in Seattle.

Case Study Format: https://www.latieshacaston.com/veggie-grill-online-ordering-experience

• The Problem
• The High-level Goal
• The approach
• Pain Points
• Optimizing flow and improving architecture
• Interaction model breakdown
• Looking to the future

"Our high level goal was to design a holistic order-ahead experience that keeps the core of what we've built, while delivering on opportunities, addressing pain points, and setting the stage for the future." - Latisha

Karolis Kosas

Having recently joined the amazing design team at Stripe as a Product designer, Karolis's portfolio is clean and minimal and his case studies really understand the mental model of the user, getting into their heads and revealing the friction points they are feeling and how he can insert a solution that improves on the experience with compromising the soul of the designer.

Case Study Format: http://karoliskosas.com/cinemaclub/

• prototyping
• Built the product from zero

Visual communication is a self-sufficient organism capable of adapting and evolving based on the input of multiple sources.Acting in such context, the designer is an initiator, establishing methods and boundaries for the system to establish itself as an independent entity.

Rohit Singh

One of o ur very own graduates ! Rohit Singh is an up and coming product designer with a focus on helping early-stage startups and new businesses blossom.

Rohit outlines his process for creating an MVP for his digital product from scratch, which serves as a sort of physical and virtual library for the poorest class of India.

Case Study Format: https://work.khadush.in/booksite-an-online-physical-book-sharing-platform/

• Inspiration
• User Interviews
• Lean Canvas
• Visual Design
• Final Words

I specialize in helping early stage startups validate their riskiest assumptions using leading design methods

After analyzing all of these case studies and working with 100s of designers in our product design course to get them ready for the job application process, we've created our own tried-and-true templates to make it easy for designers to replicate the successful format and structure of these top portfolios using Notion .

Each of these amazing portfolios tells the story of the product designer, their evolution, their process and shows what they bring to the world. But it's not easy doing what they do or knowing exactly how to show and tell who you are as designer. Having a solid design education and getting feedback from the design community is the best way to ensure that your work is up to par and being presented in a way the shows your skills and your worth.

Have a look at our partners' advice over at Pathrise on building a strong UX design portfolio .

The best design resources, in your inbox

Tips, tricks, articles and freebies. It's all happening in the DesignerUp Newsletter. View the archives →

We'll only send the occasional email and promise not to spam.

© Copyright 2022 DesignerUp. All Rights Reserved.

The Top 12 Product Design Trends for 2024

First impressions are huge when it comes to product design. Within seconds, a potential customer will decide whether something is worth their time or better left alone. Keeping things modern while still being functional is key. 

Therefore, designers must stay current on the industry’s latest product design trends. By doing so, they can ensure their products are fresh and appealing to the users of today. 

So what can we expect for 2024? We’ve done some in-depth research on the latest product design trends for the upcoming year. Here’s what we’ll cover:

• Artificial intelligence
• Sustainable design
• Interactive animation
• Immersive 3D/AR/VR
• Minimalist design
• Inclusive and accessible design
• Biophilic design
• Emotional design 
• Word-oriented design
• Thumb-friendly navigation

Key takeaways

Read on to learn all about these anticipated trends in product design.

The top 12 product design trends in 2024

The following trends can be used to inspire your designs in this coming year and keep your creative juices flowing. Not only do they help create engaging products, but they will also reflect the great advances and cultural shifts happening in society. 

1. Artificial intelligence

The role of artificial intelligence in digital product design has been crucial in these past few years. In 2024, it will continue to be integrated into various products while also becoming more adaptive and refined. Users desire more personalized experiences and AI can help achieve this. 

By tracking and adapting to the users’ behavior and preferences, AI products can offer more relevant content or fun-interactive experiences. Take Google Arts and Culture’s Art Selfie as an example. Novel and custom features like these not only help draw customers in but also increase retention rates. 

As more creators integrate AI into their work this year, a big focus will be on doing so ethically and transparently. Topics like algorithmic bias and data privacy will be a huge consideration when designing products users can trust. 

2. Sustainable design

Users are becoming more eco-conscious and choosing products with environmentally friendly materials and practices over those without. So how do these preferences transfer over into digital product design trends? Well, even online experiences and digital products contribute to overall energy expenditure. 

Products that use high electrical consumption contribute to a carbon footprint and the production of electronic waste. Therefore, designers should consider how they make their products, the softwares they use, and what companies they are working for. Eco-friendly work processes and businesses will be of benefit in the upcoming year

For more ideas on how to be a sustainable product designer, visit the Sustainable UX Network . The network lists resources for each stage of the product development cycle. 

3. Interactive animation

Motion design in digital products has been an integral part of making them feel futuristic, modern, and engaging. Interactive animation is a trend that is not slowing down anytime soon. Not only do they help entertain users during transition periods like loading pages but they also help create a seamless experience with minimal error.

Interactive animations can also influence the users’ emotional state, making them feel relaxed, excited, or confident. They also help the user navigate through the app by using engaging and effective motion design graphics as clear indicators they are on the right track. Trending interactive animations are found in response to user activity like scrolling, hovering, clicking or inputting text.

Many digital product designers are even choosing to create mini-games on loading screens for transitions that take longer than average. Check out some examples of interactive animations that follow the trend for 2024. 

4. Augmented and virtual reality experiences

The integration of augmented reality (AR) and virtual reality (VR) features in digital products is expected to increase for various industries ranging from gaming to healthcare, fashion, interior design, and even education. AR and VR experiences help engage the user while providing a novel and worthwhile experience. 

AR and VR technology is popularly used in digital design to help users try out a product before purchasing it to help them make informed decisions. For instance, potential customers can try on a shade of lipstick, test out a new couch in their home, or see how big a TV will look on their wall. Or help them visualize a healthy portion of food on their plate, test out a tattoo design, or play interactive games like Pokemon Go and Zombies, Run!

5. Minimalist design

In a busy world full of advertisements, notifications, and constant access to the internet, users are craving simplicity. People are looking to declutter not only their physical space but also their digital world. Digital products that are clean and simple but still functional and engaging will be an important product design trend in 2024.

Designers can achieve a successful minimalist design by focusing on what’s truly needed and reducing any unnecessary features and CTAs. The minimalist design aesthetic is characterized by simple font, clear and direct lines, limited color palettes, and effective negative space. Buttons, menus, and icons should be sleek and straightforward.

The challenge of minimalist design is ensuring a balance between simplicity and functionality. Essential features should not be compromised for the sake of minimalism. However, when balanced correctly, minimalist design can make products more intuitive and improve performance. 

6. Color pop

The use of color in product design can evoke emotion, attract attention, and send a specific message to an audience. Companies can even use them to create a strong brand association (ie. red and yellow for McDonald’s or green and white for Starbucks). This year, designers are choosing to use bold, vibrant pops of color in strategic and effective ways.

Not only do these colors help appeal to the users’ emotions, but they can also help create a visual hierarchy that guides users to vital features. Designers can use them on buttons, toggles, menus, and input fields to help direct the user and streamline their experience. 

Some trending colors for 2024 to try out this year are retro burgundy ( # 8C2B32 ), luminous red ( # E94823 ), poisonous green ( # A3EA71 ), cobalt blue ( # 2628DD) , and tonal apricots ( #FF7842) . 

7. Inclusive and accessible design

Although they are used interchangeably, inclusive and accessible design have two distinct meanings. Accessible design refers to designing a workable product for someone no matter their visual, auditory, motor, speech, or cognitive ability. Inclusive design is taking all genders, races, ages, ethnicities, and sexual orientations into account when designing various products. 

Both approaches to product design will be important in this year to come. Examples of accessible design include easily legible fonts for those with difficulty seeing or transcripts of auditory cues for users who are auditorily impaired. Inclusive design examples would be emojis and pictures of people with a variety of skin tones or offering multiple options for gender identity on intake forms. 

Creating inclusive and accessible products is not just morally significant but it is also a great business move. The product or brand will be seen as just and forward-looking and your customer base will expand as a greater variety of users feel confident using the product. 

8. Biophilic design

Biophilic design is characterized by the integration of textures, elements, and patterns that reflect nature and naturally occurring phenomena. Including organic shapes, free-flowing forms, earth tones, and other naturally occurring colors helps foster a sense of tranquility and well-being in your product. 

Adding biophilic features may not be the best fit for every brand, but adding them where they fit can help counteract our hyper-urbanized lives and bring a sense of harmony to the user. Design elements like wood or stone textures, wave-like animations, background images of the night sky, and lines like tree vines are some options to incorporate.

This trend moves alongside the increase in sustainable design and can be utilized in any product that has an eco-friendly feature or theme. However, even apps that don’t advertise environmentally conscious features can benefit from the incorporation of nature-like design elements.  

9. Emotional design

Our high-tech world has led to some amazing advancements, but often they are at the expense of interpersonalism and connection. An important product design trend in 2024 will be designing with the users’ emotions in mind. A designer who can appeal to the users’ emotions often makes successful products that users have a deep attachment to. 

An impactful way to evoke emotion from users is to design with a narrative in mind. The narrative should be user-focused and define what should be built and why it’s important. A great example of a product design narrative is Airbnb’s dedication to safety. They understand users desire security when traveling and, therefore, make sure their copy, app features, and images reflect this. 

Not only does appealing to the user’s emotions help foster a strong relationship between customer and brand but it can also guide design decision making and inform what direction the product should go in. 

10. Dark mode

Designing digital products with a dark mode feature has become a crucial aspect of user interface design, catering to the evolving preferences and needs of users. Dark mode not only enhances the visual appeal of a product but also addresses concerns related to eye strain and battery consumption. 

The design process involves thoughtful consideration of color schemes, contrast ratios, and accessibility to ensure a seamless and enjoyable user experience across various devices. Striking a balance between aesthetics and functionality, designers must carefully choose hues, implement soft gradients, and optimize the overall layout to create a harmonious dark mode that aligns with the brand identity and user expectations. 

Ultimately, incorporating dark mode in digital products is a testament to the adaptability and responsiveness of design practices and a reflection of users’ concerns about battery-saving practices and vision health. 

11. Word-oriented design

The combination of creative minds and artificial intelligence has made the number of fonts available for use today almost infinite. Therefore, word-oriented design is set to be a popular product design trend. It involves a meticulous focus on typography, readability, and content presentation to ensure a compelling user experience centered around textual information.

The challenge lies in balancing visual aesthetics with optimal legibility. Typeface selection, font size, line spacing, and color contrast are critical considerations to enhance readability and user engagement. Additionally, designers must prioritize responsive layouts that adapt gracefully to various screen sizes, emphasizing the importance of fluid text rendering. Implementing thoughtful whitespace, clear hierarchy, and intuitive navigation is imperative.

Whether it’s a news app, an e-reader, or a writing platform, the success of word-oriented digital products hinges on a harmonious integration of design elements that elevate the user’s interaction with written information while maintaining a visually pleasing and immersive experience.

12. Thumb-friendly navigation

Our busy lives often have us accomplishing tasks with one hand and in a hurried fashion. Designing digital products with thumb-friendly navigation is essential in ensuring a user-friendly experience. The placement and size of interactive elements, such as buttons, menus, and navigation controls, are strategically considered to accommodate the natural reach of the user’s thumb.

This approach is rooted in ergonomic principles, acknowledging that users often navigate and interact with their devices using one hand, particularly on larger screens. Designers prioritize placing crucial actions within the thumb’s easy reach, minimizing the need for uncomfortable stretches or awkward hand movements. 

This not only enhances usability but also contributes to a more seamless and intuitive navigation experience. As mobile usage continues to rise, prioritizing thumb-friendly design becomes a key element in creating digital products that prioritize user comfort and accessibility.

In 2024, product design will continue to evolve and be guided by a confluence of technological advancements and user-centric philosophies. As we step further into the year ahead, the synergy between cutting-edge technology and user-focused design principles promises a landscape of innovative, visually compelling, and intuitively functional digital products.

Want to know more about design trends? Check out these articles below:

• The Top UX Design Trends for 2024
• 5 UI Design Trends To Look Out For In 2023
• 12 Digital Marketing Trends to Look Out for in 2024  

Sophia Melo Gomes

Bennie Hawra

Customer Reviews

• Our Listings
• Our Rentals
• Testimonials
• Tenant Portal

Finished Papers

• Our Services
• Additional Services
• Free Essays

Essays service custom writing company - The key to success

Quality is the most important aspect in our work! 96% Return clients; 4,8 out of 5 average quality score; strong quality assurance - double order checking and plagiarism checking.