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  1. PPT

    an operations research study of sales response to advertising

  2. Solved Example 1.28 (Sales Response to Advertising The field

    an operations research study of sales response to advertising

  3. (PDF) Is Once Really Enough? Making Generalizations about Advertising's

    an operations research study of sales response to advertising

  4. Graphs showing the Impulse Response of sales to advertising innovations

    an operations research study of sales response to advertising

  5. PPT

    an operations research study of sales response to advertising

  6. The relationship between sales response to advertising and acquisition

    an operations research study of sales response to advertising

VIDEO

  1. No.10 ~ Advertising Research

  2. What is Operation Research?

  3. Operations Research 01: Operations Research Course Overview

  4. Lecture 33 Advertising, Sales Promotion, and Public Relations Part 1

  5. What is Operations Research

  6. Sales and Operations Planning: How to Get Started

COMMENTS

  1. An Operations-Research Study of Sales Response to Advertising

    This paper presents the results of studies for major industrial concerns on the sales response to advertising. A simple model of the interaction of advertising and sales is described that is …

  2. An Operations-Research Study of Sales Response to Advertising

    This paper presents a dynamic model of advertising in a duopoly and studies sales response to steady-state advertising policies, and presents an example which shows that accounting for …

  3. An Operations-Research Study of Sales Response to Advertising

    This paper presents the results of studies for major industrial concerns on the sales response to advertising. A simple model of the interaction of advertising and sales is described that is …

  4. An Operations-Research Study of Sales Response to Advertising

    Summary. Model of the interaction of advertising and sales based on three parameters: sales decay constant, saturation level, and response constant. Download to read the full chapter text.

  5. An Operations-Research Study of Sales Response to Advertising

    AN OPERATIONS-RESEARCH STUDY OF SALES RESPONSE TO ADVERTISING. M. L. VIDALE and H. B. WOLFE. Arthur D. Little, Inc., Cambridge, Massachusetts. (Received …

  6. An Operations-Research Study of Sales Response to Advertising

    on the sales response to advertlsmg Asunple model of the 1nteractlon of advertlslng and sales 1s descnbed that IS consnstent Wlth the results of controlled expenments performed on a large …

  7. An Operations-Research Study of Sales Response to Advertising

    An Operations-Research Study of Sales Response to Advertising. M. L. Vidale and H. B. Wolfe. Additional contact information. Operations Research, 1957, vol. 5, issue 3, 370-381. …

  8. An Operations-Research Study of Sales Response to Advertising

    A simple model of the interaction of advertising and sales is described that is consistent with the results of controlled experiments performed on a large number of products and several media. …

  9. Advertising

    Advertising research has focused on three substantive areas: sales response to advertising, optimal advertising policy (constant spending or pulsing), and competitive …