7 c's of communication powerpoint presentation

Effective Communications (7 C’s)

Feb 14, 2012

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Effective Communications (7 C’s). Lecture # 6. The seven C’s. When We talk about “ Effective Communication” one thing that comes in mind, what are the basic principles of “ effective communication ” .

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Effective Communications (7 C’s) Lecture # 6

The seven C’s • When We talk about “ Effective Communication” one thing that comes in mind, what are the basic principles of “effective communication” . • These principles tells us how your message can becomes effective for your target group, • These principles also tell about styleand importanceof the message. • These principles commonly known as 7 C’sofeffective communication.

Seven C’s of Effective Communication • Completeness • Conciseness • Consideration • Concreteness • Clarity • Courtesy • Correctness

1) Completeness • Message Receiver- either listener or reader, desire completeinformation to their question. e.g. • suppose you are working with multinational company who is engaging with engineering goods , like A.C. Now let say one of your major customer wants some technical information regarding “thermostat” (because he wants to convey the same to the end users ). In this case you have to provide him complete information in a short span of time. • If possible, provide him some extra information which he does not know,. • In this way you can maintain a good business relation with him, otherwise he may switch to an other company.

Five W’s • One way to make your message complete is to answer the five W’s. • WHO? • WHAT? • WHEN? • WHERE? • WHY? • The five question method is useful when you write requests, announcements, or other informative messages. • For instance, to order (request) merchandise, make clear WHAT you want, WHEN u need it, WHERE it is to be sent.

Conclusion of completeness At the end we can say that, you must provide him:- • All necessary information as requested by him. • Answers to his all questions carefully • Provide some more information, which he is not requiring , just to maintain good relations.

2) Conciseness • Conciseness means “convey the message by using fewest words”. • “Conciseness is the prerequisite to effective business communication.” As you know that all businessmen have very short time . • Hence a concise message save the time and expenses for both the parties.

How To achieve the conciseness ? For achieving the conciseness you have to consider the following. • Avoid wordy expression • Include only relevant material • Avoid unnecessary repetition.

Avoid Wordy Expression • E.g. Wordy:- at this time. Instead of “at this time” you can just use only a concise word:- NOW , Always try to use “ To the point Approach”in businessscenario perspective.

Include only relevant information • Always try to provide only relevant information to the receiver of the message. • Lets say one of your customer requested • for clients of the company • in reply you should provide simply list of clients at the panel of your company. • No need to provide detailed business information about client at all. • Observe the following suggestions to “ Include only relevant information.” • Stick to the purpose of message • Delete irrelevant words • Avoid long introduction, unnecessary explanation etc. • Get to the important point concisely.

Avoid un-necessary Repetition • Some times repetition is necessary for focusing some special issue. • But when the same thing is said with out two or three reasons, the message become wordy and boring. • That’s why try to avoid Un-necessary repetition.

Some ways to eliminate unnecessary words • Use shorter name after you have mentioned the long once. e.g. • Spectrum communications Private limited use spectrum. • Use pronouns or initials E.g. Instead of world trade organization use WTO or You can use IT for Information Technology.( keeping in views that receiver knows about these terms)

3) Consideration • Consideration means – To consider the receiver’s Interest/Intention. • It is very important in effective communication while writing a message you should always keep in mind your target group consideration is very important “C” among all the seven C’s.

Three specific ways to indicate consideration i-Focus on “you” instead of “I” or “We” ii-Show audience benefit or interest of the receiver iii-Emphasize positive, pleasant facts. Using “you” help you, but over use lead a negative reaction.

Always write a message in such a way how audience should be benefited from it. e.g. We attitude I am delighted to announce that we will extend to make shopping more.

You attitude “You will be able to shop in the evening with the extended hours.” Readers may react positively when benefit are shown to them. Always try to address his/her need and want.

Always show/write to reader………… what has been done so far as his/her query is concerned. • And always avoid that his/her need and wants. • Always avoid that has not been done so far.

4) Concreteness • It means that message should be specific instead of general. Misunderstanding of words creates problems for both parties (sender and receiver). • when you talk to your client always use facts and figures instead of generic or irrelevant information.

The following guidelines should help you to achieve the Concreteness. i- use specific facts and figures ii-choose image building words e.g General He is very intelligent student of class and stood first in the class.

Concrete Ali’s GPA in B.Sc Electrical Engineering 2k3-f session was 3.95/4.0, he stood first in his class. Always write on a very solid ground. It should definitely create good image as well.

Accurately is purpose of clarity In effective business communication the message should be very much clear. So that reader can understand it easily. You should always Choose precise words. Always choose familiar and easy words. Construct effective sentences and paragraphs.

In business communication always use precise words rather longer statements. If you have a choice between long words and shorter one, always use shorter one. You should try your level best to use familiar/easy to understand words so that your reader will quickly under stand it

Familiar Next familiar words 1-after subsequent 2-home domicile 3-for example e.g. 4-pay remuneration 5-invoice statement for payments

Courtesy • Knowing your audience allows you to use statements ofcourtesy; be aware of your message receiver. True courtesy involves being aware not only of the perspective of others, but also their feelings. courtesy stems from a sincere you-attitude. • it is not merely politeness with mechanical insertions of “please” and “Thank you” . • Although Appling socially accepted manners is a form of courtesy . • rather, it is politeness that grow out respect and concern for others. Courteous communication generate a special tone in their writing and speaking.

How to generate a Courteous Tone ? The following are suggestions for generating a courteous tone: • Be sincerely tactful, thoughtful and appreciative. • Use expressions that show respect for the others • Choose nondiscriminatory expressions Be sincerely Tactful, Thoughtful and Appreciative • Though few people are intentionally abrupt or blunt, these negative traits are common cause of discourtesy. • avoid expression like those in the left hand column below; rephrase them as shown in the right-hand column

Thoughtfulness and AppreciationWriters who send cordial, courteous messages of deserved congratulations and appreciation (to a person inside & outside) help to build goodwill. The value of goodwill or public esteem for the firm may be worth thousands of dollars.

7) Correctness

7) Correctness At the core of correctness is proper grammar, punctuation and spelling. however, message must be perfect grammatically and mechanically . The term correctness, as applied to business messages also mean three characteristics • Use the right level of language • Check the accuracy of figures, facts and words • Maintain acceptable writing mechanics

Use the right Level of Language we suggest that there are three level of language • formal • informal • substandard. Take a quick guess: what kind of writing is associated with each level? What is the style of each?

Formal and Informal Words Formal writing is often associated with scholarly writing: doctoral dissertations, scholarly, legal documents, top-level government agreements and other material where formality is demanded. Informal writing is more characteristic of business writing. Here you use words that are short, well-known and conversational as in this comparison list: More Formal less formal Participate Join Endeavor try Ascertain find out Utilize use Interrogate question

Substandard Language Avoid substandard language. Using correct words, incorrect grammar, faulty pronunciation all suggest as inability to use good English. Some examples follow: Substandard More Acceptable Ain’t isn’t,aren’t Can’t hardly can hardly Aim to proving aim to prove Desirous to desirous of Stoled stolen

Facts and Figures Accuracy Check Accuracy of Facts, Figures and words It is impossible to convey meaning precisely, through words, from the head of the sender to a receiver. Our goal is to be as precise as possible, which means checking and double-checking and double-checking to ensure that the figures, facts and words you use are correct. “A good check of your data is to have another person read and comment on the validity of the material” Figures and facts • Verify your statistical data • Double-check your totals • Avoid guessing at laws that have an impact on you, the sender and your • Have someone else read your message if the topic involves data. • Determine whether a “fact” has changed over time

Proper Use of Confusing Words ! Our Language (Any) is constantly changing. In fact,even dictionaries can not keep up with rapid change in our language. the following words often confusing in usage: A, An use a before consonants and consonants sounds or a long ” u” sound. Use an before vowels. Accept, except accept is a verb and means to receive. except is a verb or a preposition and relates to omitting or leaving out. Anxious, eager Anxious implies worry, eager conveys keen desire

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Article • 17 min read

The 7 Cs of Communication

A checklist for clear communication.

By the Mind Tools Content Team

Key Takeaways

• The 7 Cs of Communication help you to communicate more effectively.
• The 7 Cs stand for: clear, concise, concrete, correct, coherent, complete, and courteous. Though there are a few variations.
• You can use the 7 Cs as a checklist in your written and spoken messages. Follow our examples to learn how!

Think of how often you communicate with people during the day. You write emails, facilitate meetings, participate in conference calls, create reports, devise presentations, debate with your colleagues… the list goes on.

We can spend almost our entire day communicating. So, it stands to reason that communicating clearly and effectively can boost productivity.

This is why the 7 Cs of Communication are helpful. The 7 Cs provide a checklist for making sure that your meetings , emails , conference calls, reports , and presentations are well constructed and clear – so your audience gets your message.

In this article and in the video, below, we'll look at each of the 7 Cs of Communication, and illustrate each element with both good and bad examples.

What Are the 7 Cs of Effective Communication?

According to the 7 Cs, communication needs to be:

From Cutlip, Scott M., Center, Allen H., Broom, Glen M., Effective Public Relations, 11th, 2013 . Reprinted by permission of Pearson Education, Inc., New York, New York [1]

When writing or speaking to someone, be clear about your goal or message. What is your purpose in communicating with this person? If you're not sure, then your audience won't be either.

To be clear, try to minimize the number of ideas in each sentence. Make sure that it's easy for your reader to understand your meaning. People shouldn't have to "read between the lines" and make assumptions on their own to understand what you're trying to say.

Bad Example

I wanted to write you a quick note about Daniel, who's working in your department. He's a great asset, and I'd like to talk to you more about him when you have time.

What is this email about? Well, we're not sure. First, if there are multiple Daniels in John's department, John won't know who Skip is talking about.

Next, what is Daniel doing, specifically, that's so great? We don't know that either. It's so vague, that John will definitely have to write back for more information.

Last, what is the purpose of this email? Does Skip simply want to have an idle chat about Daniel or is there some more specific goal here? There's no sense of purpose to this message, so it's a bit confusing.

Good Example

I wanted to write you a quick note about Daniel Kedar, who's working in your department. In recent weeks, he's helped the IT department through several pressing deadlines on his own time.

We've got a tough upgrade project due to run over the next three months, and his knowledge and skills would prove invaluable. Could we please have his help with this work?

I'd appreciate speaking with you about this. When is it best to call you to discuss this further?

Best wishes,

This second message is much clearer because the reader has the information he needs to take action.

When you're concise in your communication, you stick to the point and keep it brief. Your audience doesn't want to read six sentences when you could communicate your message in three. Ask yourself:

• Are there any adjectives or "filler words" that you can delete? You can often eliminate words like "for instance," "you see," "definitely," "kind of," "literally," "basically," or "I mean."
• Are there any unnecessary sentences?
• Have you repeated the point several times, in different ways?

I wanted to touch base with you about the email marketing campaign we kind of sketched out last Thursday. I really think that our target market is definitely going to want to see the company's philanthropic efforts. I think that could make a big impact, and it would stay in their minds longer than a sales pitch.

For instance, if we talk about the company's efforts to become sustainable, as well as the charity work we're doing in local schools, then the people that we want to attract are going to remember our message longer. The impact will just be greater.

What do you think?

This email is too long! There's repetition, and there's plenty of "filler" taking up space.

Watch what happens when we're concise and take out the filler words:

I wanted to quickly discuss the email marketing campaign that we analyzed last Thursday. Our target market will want to know about the company's philanthropic efforts, especially our goals to become sustainable and help local schools.

This would make a far greater impact, and it would stay in their minds longer than a traditional sales pitch.

3. Concrete

When your message is concrete, your audience has a clear picture of what you're telling them. There are details (but not too many!) and vivid facts, and there's laser-like focus. Your message is solid.

Consider this advertising copy:

The Lunchbox Wizard will save you time every day.

A statement like this probably won't sell many of these products. There's no passion, no vivid detail, nothing that creates emotion, and nothing that tells people in the audience why they should care. This message isn't concrete enough to make a difference.

How much time do you spend every day packing your kids' lunches? No more! Just take a complete Lunchbox Wizard from your refrigerator each day to give your kids a healthy lunch and have more time to play or read with them!

This copy is better because there are vivid images. The audience can picture spending quality time with their kids – and what parent could argue with that? And mentioning that the product is stored in the refrigerator explains how the product is also practical. The message has come alive through these details.

When your communication is correct, your audience will be able to understand it. And correct communication is also error-free communication. Make sure your message is correct by asking yourself the following questions:

• Do the technical terms you use fit your audience's level of education or knowledge?
• Have you checked your writing for grammatical errors? (Remember, spell checkers won't catch everything).
• Are all names and titles spelled correctly?

Thanks so much for meeting me at lunch today! I enjoyed our conservation, and I'm looking forward to moving ahead on our project. I'm sure that the two-weak deadline won't be an issue.

Thanks again, and I'll speak to you soon!

Jack Miller

If you read that example fast, then you might not have caught any errors. But on closer inspection, you'll find two. Can you see them?

The first error is that the writer accidentally typed conservation instead of conversation. This common error can happen when you're typing too fast. The other error is using weak instead of week.

Again, spell checkers won't catch word errors like this, which is why it's so important to proofread everything!

5. Coherent

When your communication is coherent, it's logical. All points are connected and relevant to the main topic, and the tone and flow of the text is consistent.

I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she wanted to make sure you knew about the department meeting we're having this Friday. We'll be creating an outline for the new employee handbook.

As you can see, this email doesn't communicate its point very well. Where is Michelle's feedback on Traci's report? She started to mention it, but then she changed the topic to Friday's meeting.

I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she let me know that there are a few changes that you'll need to make. She'll email you her detailed comments later this afternoon.

Notice that in the good example, Michelle does not mention Friday's meeting. This is because the meeting reminder should be an entirely separate email. This way, Traci can delete the report feedback email after she makes her changes, but save the email about the meeting as her reminder to attend. Each email has only one main topic.

6. Complete

In a complete message, the audience has everything they need to be informed and, if applicable, take action.

• Does your message include a "call to action," so that your audience clearly knows what you want them to do?
• Have you included all relevant information – contact names, dates, times, locations, and so on?

Hi everyone,

I just wanted to send you all a reminder about the meeting we're having tomorrow!

See you then,

This message is not complete, for obvious reasons. What meeting? When is it? Where? Chris has left his team without the necessary information.

I just wanted to remind you about tomorrow's meeting on the new telecommuting policies. The meeting will be at 10 a.m. in the second-level conference room. Please let me know if you can't attend.

7. Courteous

Courteous communication is friendly, open and honest. There are no hidden insults or passive-aggressive tones. You keep your reader's viewpoint in mind, and you're empathetic to their needs.

I wanted to let you know that I don't appreciate how your team always monopolizes the discussion at our weekly meetings. I have a lot of projects, and I really need time to get my team's progress discussed as well. So far, thanks to your department, I haven't been able to do that. Can you make sure they make time for me and my team next week?

Well, that's hardly courteous! Messages like this can potentially start office-wide fights. And this email does nothing but create bad feelings, which can lower productivity and morale. A little bit of courtesy, even in difficult situations, can go a long way.

I wanted to write you a quick note to ask a favor. During our weekly meetings, your team does an excellent job of highlighting their progress. But this uses some of the time available for my team to highlight theirs. I'd really appreciate it if you could give my team a little extra time each week to fully cover their progress reports.

Thanks so much, and please let me know if there's anything I can do for you!

What a difference! This email is courteous and friendly, and it has little chance of spreading bad feelings around the office.

Frequently Asked Questions

Who created the 7 cs.

Scott M. Cutlip and Allen H. Center are credited as the minds behind the 7 Cs of Communication. They first introduced the checklist in their book, "Effective Public Relations." [2]

Why are the 7 Cs important?

Clear and effective communication is a vital skill in life, and at work. It helps you not only to get what you want, but also to build relationships and maintain a great reputation. While there are lots of different communication tools and techniques that help you to improve, the 7 Cs offer an easy way to ensure that your communication is always as effective as possible.

How to remember the 7 Cs

If you struggle to remember each of the seven Cs, try a memory aid tool , such as associating imagery with each word, or storytelling.

There are a few variations of the 7 Cs of Communication:

• Credible – Does your message improve or highlight your credibility? This is especially important when communicating with an audience that doesn't know much about you.
• Creative – Does your message communicate your main points creatively? Creative communication can help to keep your audience engaged.

The better we communicate, the more credibility we'll have with our clients, our boss and our co-workers.

Use the 7 Cs of Communication as a checklist for all of your communication. By doing this, you'll stay clear, concise, concrete, correct, coherent, complete, and courteous.

[1][2] Cutlip, S.M., Center, A.H., and Broom, G.M. (2013). ' Effective Public Relations' 11th edn. New York: Pearson Education, Inc.

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This dynamic 7C's of Communication PowerPoint Presentation. It serves as a comprehensive guide to mastering the fundamental principles of clear and concise communication, delving into crucial elements like clarity, conciseness, concreteness, and more. It goes beyond theory, offering vivid examples of the Seven Cs, and demonstrating their practical application in a variety of scenarios. This resource is an invaluable asset for those looking to elevate their communication proficiency through the Seven Cs of effective communication. Tailored to cater to professionals, students, educators, and anyone eager to enhance their communication skills, this versatile template empowers presenters with fully editable slides, allowing for seamless customization to suit specific needs. This ensures a seamless flow of information and captivating visuals for optimal audience engagement. Encourage your audience to tap into the potential of this template and witness firsthand how it enables them to communicate with excellence, leaving a remarkable and lasting impression. Through this resource, individuals can master the art of communication, amplifying both their Effective Communication, Seven Cs communication, and 7Cs communication examples, ultimately making a substantial impact in various spheres of life.

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7 C’s of Communication.

Published by Angel Davis Modified over 8 years ago

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Presentation on theme: "7 C’s of Communication."— Presentation transcript:

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The seven cs of effective communication.

Helping teachers talk to parents about A2 Key for Schools, B1 Preliminary for Schools and B2 First for Schools

When we think of the people involved in teaching and learning, we tend to think of the teachers and the learners. Yet, in the context of young learner and teenage education this leaves out a very important stakeholder – the parents or carers!

Parents have a very keen interest in what happens with the learning of the children in their care. As a teacher, having open and constructive channels of communication with parents is essential. Having an effective strategy to bring them into the classroom and the learning process is very often the key to success.

Follow our seven-point checklist when you plan, write and revise your communications. It will help you explain to parents exactly what you need them to know so they become your partners in their child’s learning journey.

It is important to be clear about our aim and message when we are communicating with someone. Clear communication explains complicated ideas in ways that you can understand using simple and familiar language. It leaves no doubts or ambiguity about the purpose of the communication.

Tip: Start with a list of the things that you need parents to know, agree to or understand. Then eliminate anything on the list that you think they will not be familiar with. Do they know what ‘communicative competence’ or ‘B1 on the CEFR’ mean? Probably not … so don’t include it!

2. Concrete

Once you have removed jargon, how do you fill in the gaps? Good communication is essential: your challenge is to find a new way to say these things that gives a clear and specific picture. An explanation can help, but an image or a comparison is even better!

Tip: Imagine that learners are football players – we want them to know the rules of the game, but we are not interested in how well they can recite them. Instead, we want to see how they use them in a real match, and how they can use them to solve the problems they face on the pitch. That is what we call competence.

Stick to the point. Be brief. This shows respect for our audience (you appreciate that their time is valuable), but it also helps to keep us clear and precise.

A good example of concise information is the Can Do statements that we use to describe learner competence. When we say that a B1 Preliminary candidate ‘CAN understand routine information and articles’ and ‘CAN understand straightforward instructions or public announcements’ we create a simple image.

Tip: The descriptors in our handbooks for teachers will give you plenty of examples ready for when you talk to parents about what their child CAN do at each level. Search to find all our resources for teachers .

4. Considerate

Tone and register are important. Too formal and you will come across as distant and unapproachable; too casual and you will not sound professional. Consider the age, style and expectations of the parents – look at yourself through their eyes and meet their expectations.

Tip: Imagine what the parents will ask you about their child’s progress and prepare what you are going to say. You could use the results of homework or practice tests to show parents how their child is progressing and that they are ready to take an exam.

5. Coherent

Coherent communication is about being logical and effective. A good argument must feel like the shortest, easiest line from idea A to idea B – no detours and no gaps. If you are talking about why taking an exam at the end of a course is important, be sure that all your points are connected and relevant to your main argument.

Tip: For example, you could structure your points as follows: ‘The national curriculum says that by the end of secondary school learners should reach a B2 level of English. It is very important for the school and the families to feel confident that our students are on track to meet that very important goal. Taking a Cambridge English Qualification is an excellent way to increase their confidence. We recommend that your child takes A2 Key for Schools and B1 Preliminary for Schools at the end of years 2 and 4.’

Correct communication is appropriate and error free – especially in writing. This includes proofreading, but also making sure that any details (such as names of exams, dates and addresses) are correct and consistent throughout your message.

Tip: It helps to have a second, fresh pair of eyes. Ask a colleague who does not know what you are trying to communicate to read the message, highlight any issues and then explain it back to you. If they can do it, then the parents can too!

7. Complete

Good communication will tell parents everything that they need to know, and also what they are expected to do next. Have you ticked all the items on the list in the tip in the first point? If you need parents to do something, did you mention exactly what it is?

Tip: Remember the Rule of Three. No message is complete unless you have mentioned the main ideas three times: once at the introduction (‘I am going to tell you about B1 Preliminary’), then in the development (‘This is what you need to know about B1 Preliminary’) and once more at the end (‘Now that you know this about B1 Preliminary, remember to …’).

Learn more about how you can talk to parents about their child’s progress in our recent webinar for teachers by Pablo Toledo.

Watch our webinar

Find lots more support and resources about talking to parents about Cambridge English Qualifications .

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7 C’s of effective business communication - PowerPoint PPT Presentation

7 C’s of effective business communication

The corporate world has its own infrastructure, ethics, language and way of doing things. thus, every person should be well-acquainted with all the core principles of the sphere before entering it, for a successful start and a perfect journey – powerpoint ppt presentation.

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• Communication plays a vital role in the corporate world as it is something that can either seal the deal or cancel it.
• Effective communication allows you to put your message, thoughts and ideas across in the right way, such that it garners attention.
•   Correctness
• Correctness refers to supplying the right facts, using the right level of language and conveying the right message to the audience/readers. It refers to avoiding grammatical errors both in written and verbal communication as incorrect grammar can totally alter the meaning of the sentence and entail a negative impression.   
• Clarity entails on using such language that the decoder can easily grasp the real meaning of the sentence. The encoder needs to emphasize on a particular message at a point of time. If there is clarity in thoughts and ideas, then that allows the meaning of the sentence to be conveyed easily.
• Completeness
• If the encoder wants to get the kind of response that he/she is expecting, then the encoder should always supply all the necessary details. The sender must consider the state of mind of the receiver and answer all the queries raised by supporting the responses with facts and figures.
• Conciseness
• In the corporate world, nobody has time for wordy communication. So, it is better to be concise in communication and save yours and well as others time. You can achieve conciseness by avoiding repetition of thoughts and verbose expressions. Rather, you should use brief sentences that are to the point but complete the communication.
• Consideration
• This is the most important component of effective communication that implies on thinking from the receivers perspective. The encoder should consider the view, background, education level, mindset, desires, and the problems of the audience while composing a message. You need to alter your message to meet the readers needs.
• Concreteness
• Concreteness in message refers to being definitive and clear rather than being general, fuzzy and vague. The encoder should present correct and specific facts in front of the decoder for effective communication. 
• Courtesy is the core component of every effective communication. The start and end of a communication should be with courtesy. It refers to valuing the feelings of the receiver as that builds goodwill. The encoder should use polite words and show respect to the decoder for effective communication.
• So, these were the seven Cs of effective business communication. Since the task of a manager or an entrepreneur requires constant networking and communications with the subordinates, superiors and the clients, so communication plays an important part in their professional journey.
• At MIT School of Distance Education our MBA- equivalent PGDM and PGDBA courses not only emphasize on imparting subjective and theoretical knowledge, but we even believe in teaching the vital concepts of the corporate world.
• All our courses include modules on effective communication so that the candidates are not only skilled in their respective fields but they can even communicate well with everyone in their ecosystem.

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Presenting seven cs for effective communication powerpoint themes. This is a seven cs for effective communication powerpoint themes. This is a seven stage process. The stages in this process are completeness, consideration, concreteness, clarity, conciseness, correctness accuracy, courtesy.

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