cover letter senior marketing manager

15 Senior Marketing Manager Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Senior Marketing Manager jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Before you go any further in your job search, take a look at your cover letter. The letter is a formal introduction of what you bring to the table and some employers may not want to continue reading if it is poorly written or formatted. Cover letters are important because they can be used to show who you are as a person not just an applicant. They also allow the employer to gauge how well you write and speak.

Here are 15 amazing Senior Marketing Manager cover letters that are professionally written and will help you stand out and get that job!

Senior Marketing Manager Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Senior Marketing Manager Sample 1

Dear ______________,

I am a senior marketing professional with over five years of experience in an executive role managing successful marketing campaigns for a variety of well-known international brands. I have been part of the team that has been responsible for developing and executing brand strategy, as well as leading cross-functional teams to execute on high-impact projects. In addition to my success in marketing, I have also gained valuable experience in finance and operations management by supporting executives across the organization throughout their careers.

I am confident that my extensive knowledge would allow me to contribute quickly and effectively to your organization – helping you take your business goals from good to great! Please feel free reach out with any questions or concerns about me or this opportunity.

Senior Marketing Manager Sample 2

Dear Potential Employer, I am interested in applying for the Senior Marketing Manager position. I have over 12 years of marketing experience under my belt. I would be a valuable asset to your team because   I am experienced in marketing strategies, marketing communications, advertising campaigns and social media marketing. My strong organizational skills would also help ensure that your company’s marketing requirements are fulfilled on time and with precision. If you would like to learn more about my skills or need any additional information please do not hesitate to contact me at 555-555-5555. Thank you for your time and consideration!

Senior Marketing Manager Sample 3

Dear _____,

In response to your advertisement for a Senior Marketing Manager, I would like to submit my resume for consideration. I am a marketing guru with over 15 years of experience in the field. In my time at ABC Company, I was able to help grow their customer base by 10% in two years and have also been recognized with 2 local awards in Marketing. My skills include social media management, copywriting, branding, and web design. Please call or email me to discuss this position in more detail. Thank you!

Senior Marketing Manager Sample 4

I am interested in learning more about the Senior Marketing Manager position at your company. I have over 10 years of marketing experience and would be a valuable asset to your team. My strong communication skills and strong organizational skills will help me thrive in this position. I am available for an interview at your convenience, feel free to contact me on _____.

Senior Marketing Manager Sample 5

I am writing to inquire about the Senior Marketing Manager role. I am a recent graduate with a Bachelor’s degree in Marketing, and 3 years of marketing experience. I am eager to learn new skills and would be honored to work for your organization.

Senior Marketing Manager Sample 6

Dear Sir or Madam,

I am looking for a Senior Marketing Manager position and I believe I am an excellent candidate. I have a degree in marketing and 5 years of professional experience. What sets me apart from the other applicants is my ability to manage multiple projects simultaneously and my proven track record of handling high profile clients. Furthermore, I am a team player who enjoys collaboration with others when necessary, which would make me an asset to your company. Please contact me if you’d like to schedule a time for an interview. Thank you for your consideration, _______________ ____

Senior Marketing Manager Sample 7

Dear _____, I am writing to apply for the Senior Marketing Manager position. Your company has a strong reputation in the industry and I would be honored to work with you. I have over 10 years of experience working in marketing across various industries. You can see some of my work samples on my linkedin profile at ____. I’d love to learn more about your company and how you think I could help improve your marketing efforts. Please contact me at _______ or through email at ___________, thank you!

Sincerely, Jane Doe

Senior Marketing Manager Sample 8

Effective marketing requires the ability to captivate, influence, and persuade target audiences. This is why I am eager to apply my skillset in your company.

I would like to start by telling you more about myself. I have a degree in political science with minors in business and economics, which has helped me work with many different types of people. I also have experience mentoring high school students through my church’s ministry program for four years. This experience has taught me how to work with people of all ages while maintaining an open mind and staying flexible on new ideas.

Furthermore, my diverse background allows me to speak English fluently while also having some knowledge of Spanish or Portuguese due to traveling abroad for personal reasons during college

Senior Marketing Manager Sample 9

Dear Hiring Manager,

I am writing in reference to the Senior Marketing Manager position listed on your website. I would like to apply for this position and believe I have excellent qualifications for it.   My background includes more than 10 years of experience in digital marketing, with a focus on social media strategy, content development, and SEO. I also have experience managing content calendars and creating content calendars that align with marketing goals.

I am confident that my skills will be an asset to your organization because they are well-rounded enough to work seamlessly across both B2B and consumer markets. Please let me know if you would like me to connect you with any references who can attest to my skills or provide information about my abilities firsthand

Senior Marketing Manager Sample 10

Dear Mr./Mrs. _______, I am writing this letter to express my interest in the Senior Marketing Manager position that was posted on your website. I have over fifteen years of experience in marketing, with a strong understanding of both brand building and consumer marketing. My past experiences also include directing teams of people using an innovative management style and coaching them through goal-setting exercises to ensure they are well versed in best practices. This knowledge would allow me to hit the ground running and take on new challenges at your company with ease. My diverse skillset will also allow me to work effectively with other departments such as Sales and Operations which will only help our company grow. I am confident that I can make a significant

Senior Marketing Manager Sample 11

Dear __________,

I am excited to apply for the Senior Marketing Manager position with your company. As a marketing professional with over 10 years of experience in developing and executing marketing strategies, I have helped companies develop strategic plans that are focused on driving growth through innovation and differentiation. I possess the skills necessary to generate profitable revenue streams while maximizing your brand’s potential growth. If you are looking for someone who will work hard to achieve desired results, I am confident my credentials will seamlessly fit into your organization. You can find more about my experience by reviewing my resume attached below. If you have any questions or would like additional information, please do not hesitate to contact me at 555-555-5555 or send an email at

Senior Marketing Manager Sample 12

I am a talented and experienced senior marketing manager that is looking for a new opportunity with your company. I have experience in digital marketing, branding, and customer experience. I would bring over ten years of professional experience to your team as well as great communication skills. My goal is to make the most out of every opportunity, which is why my resume includes professional accomplishments with former employers. Please feel free to contact me for more details on how I can bring value to your business at any time.

Senior Marketing Manager Sample 13

Dear ___________, With more than six years of experience in marketing, I am confident that I am the perfect candidate for your Senior Marketing Manager position. With my skills and expertise in event planning, social media management, and advertising campaigns, I will be an asset to your company. As a marketing professional with a proven track record of success you can rely on me to inspire your customers’ loyalty through strategic marketing initiatives that will bring new business into the organization. I look forward to hearing from you soon. Sincerely, ____________

Senior Marketing Manager Sample 14

Thank you for the opportunity to meet with you yesterday. I am really excited about your new position and I would love to help build on the great marketing work that has been done at your company. Here are some examples of my past work: I have a degree in Marketing from ABC University and over 4 years of experience in marketing positions with companies like ZZZZ. Over time, I have built up a successful track record managing advertising campaigns in different industries including home insurance coverage, industrial equipment maintenance, and commercial construction materials. Here are some things that make me an asset at your company: -I am skilled at building strong relationships with clients which will lead to increased sales cycles and increased

Senior Marketing Manager Sample 15

I am very interested in the Senior Marketing Manager position you are hiring for. Here are my qualifications:

– I have more than five years of marketing experience, including three years of working with marketing software like Social media and email marketing.

– My proactive attitude has helped me drive success across all areas of business, including data analytics. – I am experienced in using social media to reach new customers and can provide expertise on B2B marketing campaigns.

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Senior Marketing Manager cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Senior Marketing Manager Cover Letter Examples

A great senior marketing manager cover letter can help you stand out from the competition when applying for a job. Be sure to tailor your letter to the specific requirements listed in the job description, and highlight your most relevant or exceptional qualifications. The following senior marketing manager cover letter example can give you some ideas on how to write your own letter.

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Cover Letter Example (Text)

Inari Trevena

(925) 398-3832

[email protected]

Dear Vercie Altgilbers,

I am writing to express my interest in the Senior Marketing Manager position at your esteemed company. With a robust track record of spearheading successful marketing initiatives and a dedication to fostering brand growth, I am excited about the opportunity to bring my strategic vision and innovative approach to your dynamic team.

During my five-year tenure at Acme Corp., I had the privilege of leading a talented marketing team that executed campaigns which consistently surpassed our KPIs and set new benchmarks for success. My role involved developing comprehensive marketing strategies that encompassed digital, print, and social media channels, tailoring each campaign to maximize engagement and conversion rates. I take pride in my ability to not only craft compelling narratives that resonate with diverse audiences but also to translate those narratives into tangible sales results.

One of my key achievements at Acme Corp. was the conceptualization and launch of a digital marketing campaign that resulted in a 40% increase in online engagement and a 25% boost in quarter-over-quarter sales. This success was a direct outcome of my commitment to data-driven decision-making and my knack for identifying and capitalizing on emerging market trends.

In addition to my strategic and creative capabilities, I am adept at fostering a collaborative work environment that encourages innovation and drives performance. I have led cross-functional teams to achieve common goals and have facilitated partnerships that enhanced brand visibility and market penetration.

I am eager to bring this same level of passion, leadership, and expertise to your company. I am confident that my experience in creating and executing marketing strategies that deliver measurable results makes me a well-suited candidate for the Senior Marketing Manager role. I look forward to the possibility of discussing how my vision and skills align with the goals of your company.

Thank you for considering my application. I am very enthusiastic about the opportunity to contribute to your team and am hopeful for the chance to discuss how I can be an asset to your organization.

Warm regards,

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Senior Marketing Manager Cover Letter Examples (Template & 20+ Tips)

Create a standout senior marketing manager cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

As a Senior Marketing Manager, the importance of a well-crafted cover letter cannot be overstated. It is your opportunity to make a strong first impression and showcase your unique qualifications and expertise. In this comprehensive guide, we will provide you with the essential tips and strategies to create a standout cover letter that will capture the attention of hiring managers and demonstrate your value as a marketing professional.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• Why you should use a cover letter template

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Senior Marketing Manager Cover Letter Sample

123 Marketing Street

City, State ZIP

[email protected]

(123) 456-7890

Date: January 1, 2023

Hiring Manager

XYZ Company

456 Business Street

Dear Hiring Manager,

I am writing to express my interest in the Senior Marketing Manager position at XYZ Company. With over 10 years of experience in marketing and a proven track record of driving successful marketing campaigns, I am confident in my ability to contribute to the continued success of your organization.

Throughout my career, I have consistently demonstrated an ability to develop and execute innovative marketing strategies that drive brand awareness and increase customer engagement. In my previous role as Marketing Manager at ABC Company, I was responsible for overseeing the entire marketing department and spearheading a number of successful campaigns that resulted in a 30% increase in overall sales in the past year alone.

Furthermore, I have a strong understanding of market research and analysis, allowing me to identify key trends and opportunities in the market that can be leveraged to gain a competitive advantage. I am also proficient in utilizing digital marketing tools and social media platforms to effectively reach and engage with target audiences.

In addition to my professional experience, I hold a Bachelor's degree in Marketing and am constantly seeking out new opportunities for professional development. I am confident that my strong leadership skills, strategic mindset, and ability to collaborate with cross-functional teams make me an ideal candidate for this position.

I am excited about the opportunity to bring my unique blend of skills and experience to XYZ Company and would welcome the chance to further discuss how I can contribute to the success of your marketing team. Thank you for considering my application. I look forward to the possibility of working with you in the near future.

Why Do you Need a Senior Marketing Manager Cover Letter?

• Highlight your qualifications: A cover letter allows you to showcase your relevant experience and skills that make you a strong candidate for the Senior Marketing Manager position.
• Show your passion and enthusiasm: Through a cover letter, you can demonstrate your genuine interest in the company and the role, which can set you apart from other applicants.
• Personalize your application: A cover letter gives you the opportunity to address the hiring manager directly and tailor your application to the specific company, showing that you've done your research and are serious about the opportunity.
• Explain any career gaps or transitions: If there are any gaps in your employment history or if you're transitioning to a new industry, a cover letter allows you to provide context and explain how your previous experience is relevant to the role.
• Stand out from the crowd: A well-crafted cover letter can help you make a memorable impression and stand out among other applicants vying for the same position.

A Few Important Rules To Keep In Mind

• Address the hiring manager by name, if possible
• Start with a strong opening paragraph that highlights your skills and experience
• Highlight specific achievements and measurable results in previous marketing roles
• Explain how your experience aligns with the specific needs of the company
• Show enthusiasm for the company and the role
• Keep the cover letter concise and to the point, focusing on the most relevant information
• Use professional language and avoid cliches or overly casual language
• End with a strong closing paragraph that reiterates your interest and qualifications
• Include a formal sign-off and your contact information

What's The Best Structure For Senior Marketing Manager Cover Letters?

After creating an impressive Senior Marketing Manager resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Senior Marketing Manager cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Senior Marketing Manager Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

I am writing to express my interest in the Senior Marketing Manager position at your company. With over 10 years of experience in marketing and a proven track record of successful campaign management, strategic planning, and team leadership, I believe I have the skills and expertise to make a significant impact on your organization.

• Leadership: As a Senior Marketing Manager, I have effectively led cross-functional teams to develop and implement integrated marketing strategies that resulted in increased brand awareness and sales growth. My ability to motivate and inspire my team has consistently driven positive results.
• Campaign Management: I have a strong understanding of digital marketing, content marketing, social media, and traditional advertising channels. I have successfully launched and managed multiple marketing campaigns that have delivered measurable results and ROI.
• Strategic Planning: My experience includes developing comprehensive marketing plans that align with business objectives and target audience needs. I am skilled at conducting market research, identifying trends, and leveraging data to drive informed decision-making.
• Communication and Collaboration: I have a proven ability to communicate effectively with stakeholders at all levels and collaborate with cross-functional teams to execute marketing initiatives. I am adept at managing vendor relationships and negotiating contracts to maximize resources.
• Adaptability and Innovation: In today's constantly evolving marketplace, I am committed to staying ahead of marketing trends and embracing new technologies. I am confident in my ability to bring fresh ideas and innovative approaches to drive the success of your marketing efforts.

I am excited about the opportunity to bring my unique blend of skills and experience to your team and contribute to the continued growth and success of your company. I am confident that my proven track record and dedication to achieving results make me a strong candidate for the Senior Marketing Manager position.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can benefit your organization.

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Senior Marketing Manager Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Avoid generic and vague statements, such as "I am a hardworking and dedicated individual." Instead, provide specific examples of your achievements and experience.
• Avoid focusing solely on your own goals and ambitions. Your cover letter should demonstrate how you can contribute to the company and its marketing objectives.
• Avoid addressing the cover letter to the wrong person or company. Take the time to research and ensure that you are addressing the appropriate individual and organization.
• Avoid using a one-size-fits-all approach. Tailor your cover letter for each specific job application, highlighting the skills and experiences that are most relevant to the position.
• Avoid spelling and grammatical errors. Proofread your cover letter carefully to ensure that it is polished and professional.

Key Takeaways For a Senior Marketing Manager Cover Letter

• Proven track record of successfully leading marketing teams and driving business objectives
• Expertise in developing and executing comprehensive marketing strategies
• Demonstrated ability to identify market trends and customer preferences to guide marketing efforts
• Strong leadership and communication skills with a focus on team collaboration and relationship building
• Experience in analyzing market data and using insights to inform marketing decisions
• Possess a deep understanding of digital marketing, including social media, SEO, and content marketing
• Proactive and results-oriented approach to achieving marketing goals

How to Write a Marketing Manager Cover Letter (With Template)

Key takeaways

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Marketing Manager cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search   translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Marketing Manager sample cover letter you can easily adapt and personalize

A well-tailored   cover letter : The key to   job application   success

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:   Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the   talent acquisition   team, recruiters, or human resources reps.
• Demonstrating research:   A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:   Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:   Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:   Job postings often include   specific skills or qualifications   the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

Cover letter tips

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:   Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:   Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include   contact information :   Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use   headers   and sections:   Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:   Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:   Incorporate relevant keywords from the Agile Project Manager   job description   and company website into your cover letter. This can help your application pass through   applicant tracking systems (ATS)   used by many employers.
• Highlight achievements with bullet points:   Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:   Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:   Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:   Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):   If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread   thoroughly:   Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a   call to action :   Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:   If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:   Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:   Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:   An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:   Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:   Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:   Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:   While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:   Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

How to structure your Marketing Manager   cover letter

Express your genuine interest in the   Marketing Manager   position in the opening paragraph. Communicate your passion for developing and executing strategic marketing initiatives and your eagerness to contribute to a team dedicated to achieving marketing goals. If applicable, mention any referrals that have influenced your decision to apply for this specific role.

About your current role

Highlight your achievements and effective marketing strategies that have positively impacted the success of your current team. Emphasize your role in leading marketing campaigns, developing brand strategies, and driving successful marketing outcomes. Demonstrate your proficiency in utilizing various marketing channels and analytics to measure campaign effectiveness.

Use this section to outline your current responsibilities and ongoing projects, emphasizing how they align with the requirements and objectives of the Marketing Manager role.

About your experience

Detail your hands-on experience in marketing roles, showcasing your ability to create and implement marketing plans, manage budgets, and oversee cross-functional marketing teams. Clearly communicate that your marketing skills and readiness for the role are well-established. 

This section is also an opportunity to highlight any relevant certifications or additional skills you've acquired throughout your marketing   career path .

Notable achievements

Highlight notable accomplishments that showcase your effectiveness as a Marketing Manager. Whether you played a key role in launching a successful product campaign, increasing brand awareness, or achieving significant growth in customer acquisition, use this section to concisely mention your achievements, how they were measured, and their impact on the overall success of your marketing efforts.

Why you want to work there

Express your interest in the company by highlighting specific aspects of its industry reputation, products or services, mission, and values related to marketing that resonate with you. Convey how these align with your professional goals and how you envision contributing to the company's success through your expertise in marketing. Be concise but articulate about your motivations.

Specific projects or initiatives that motivated you to apply

Demonstrate your understanding of the organization by referencing specific marketing-related projects or initiatives that have captured your interest. Draw connections between these initiatives and your skills and experiences, emphasizing how your contributions align with the company's marketing goals. This shows your genuine interest and proactive approach to aligning with the company's mission.

In the closing paragraph, reiterate your enthusiasm to contribute to the company's success as a Marketing Manager. Express your eagerness to discuss how your skills align with the company's marketing objectives and invite the reader to reach out with any questions they may have. Sign off with a professional salutation.

Marketing Manager   cover letter template

Dear [Hiring Manager’s name],

I am writing to express my enthusiastic interest in the Marketing Manager position at [Company Name], as advertised. With a proven background in strategic marketing and a track record of developing and executing successful marketing campaigns, I am confident in my ability to contribute effectively to your organization.

About my current role

In my current position as a Marketing Manager at [Current Company], I have:

• Developed and implemented comprehensive marketing strategies that resulted in [specific outcome, e.g., increased brand visibility, lead generation, or revenue growth].
• Led a team of marketing professionals in executing integrated marketing campaigns across digital and traditional channels.
• Analyzed marketing data and metrics to assess campaign performance and inform future strategy.

About my Marketing Manager experience

My experience extends to:

• Managing end-to-end marketing initiatives, including market research, campaign planning, and performance analysis.
• Collaborating with cross-functional teams, including sales, product development, and creative, to align marketing efforts with overall business goals.
• Utilizing marketing automation tools and CRM systems to streamline processes and enhance campaign effectiveness.

Some of my notable achievements include:

• Launching [specific successful marketing campaign], resulting in a [percentage] increase in customer engagement.
• Implementing a lead nurturing program that contributed to a [percentage] increase in conversion rates.
• Enhancing social media presence, leading to a [percentage] growth in followers and increased brand awareness.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its [mention aspects unique to the company and are a core part of its mission and values such as commitment to innovation in marketing, dedication to customer satisfaction, growth,...]. I am excited to apply my marketing skills to contribute to [Company Name]'s success in achieving its marketing and business objectives.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific marketing-related project or achievement]. I believe my experience in marketing management aligns seamlessly with your organizational objectives. My commitment to delivering impactful marketing strategies, coupled with my dedication to delivering high-quality results, would make me a valuable addition to your marketing team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Marketing Manager role at [Company Name]. I look forward to contributing to your team's success.

[Your Full Name]

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Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?   Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on   the get-hired content hub .

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5 Marketing Manager Cover Letter Examples Made for 2024 

• Marketing Manager Cover Letter
• Marketing Manager Cover Letters by Role
• Marketing Manager Cover Letters by Experience
• Write Your Marketing Manager Cover Letter

You’re an expert at generating demand and interest in a company’s products or services. New markets are identified, profitability analysis is completed, and successful strategies are created when you’re leading the marketing team. 

Now it’s time to craft an expert-level cover letter to accompany your marketing manager resume and present your promotional skills to hiring teams. 

With every company being concerned about ad spend and brand image, they’ll want to ensure they bring highly skilled marketing managers on board. You can optimize for success with our marketing manager cover letter examples that are proven to be effective in 2024.

Marketing Manager Cover Letter Example

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Why this cover letter works

• Contextualize your relevant experiences backed up by quantified wins. Keywords like digital marketing campaigns, analysis, reporting, social media management, and ROI rank high when tailoring your marketing manager cover letter to the employer’s needs.

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Digital Marketing Manager Cover Letter Example

• Establish credibility by highlighting relevant quantifiable achievements (cue organic traffic, CTR, conversion rate, etc.), and don’t leave out any tools deployed (Think Hootsuite, Moz Pro, and SEMrush).

Product Marketing Manager Cover Letter Example

• Use snappy anecdotes to show your proficiency in generating a positive impact. In this case, recruiters hope to see instances where you developed GTM strategy, elevated product accessibility, oversaw a product launch team, etc.

Senior Marketing Manager Cover Letter Example

• Key among the applicable strategies are SEO, SEM, and data visualization. Take a leaf from how Amir talks about increasing organic web traffic by 32% and decreasing by 11% at Impellizzer’s Pizza and dissecting marketing data with Tableau for actionable insights at Jack Fry’s.

Marketing Communications Manager Cover Letter Example

• Go the extra mile to draw attention to the tools instrumental in these wins. After all, who wouldn’t wish to have a tech-savvy employee steering their company’s operations? You could discuss social media platforms, video editing tools like Adobe Premiere Pro, and web analytics platforms like SEMrush.

Related cover letter examples

• Social media manager
• Account manager
• Product manager

How to Present Your Skills Successfully in Your Marketing Manager Cover Letter

If you were designing a promotional plan to enter a new market you hadn’t targeted before, you’d want to do thorough research to understand those consumers’ needs. Creating your cover letter for each job requires a similar approach. 

Use the same skill set you’d apply during market research to review the job description . Then, find ways to relate your top skills , like positioning strategies and social media advertising, to show how you can help each company achieve its mission.

Write an intro to your marketing manager cover letter that speaks to the company’s needs 

If you were writing copy for a company sales page, you’d want to immediately relate to some key customer pain points to grab their attention. You should do the same with your marketing management cover letter. 

For instance, if you were applying to be the marketing manager for a brand that produces healthier breakfast-related foods, you could explain how you’ll use your web content advertising strategies to help the company fulfill its objective of creating a healthier breakfast experience for customers worldwide. 

It’s also best practice to do some research to find the name of a specific hiring manager you can list in the greeting. It’s the same as greeting customers by name to boost retention and satisfaction scores. 

The opener below is a good start, but it falls short since it doesn’t greet anyone by name or include any specifics about their marketing management skills or the company’s mission.

Lacking specificity here! 

I’m very interested in the marketing management position you have available. With my well-rounded education and experience in promotional efforts, I believe I’ll be a great fit for your company’s needs.

Try to write an opener like the following that relates directly to how the candidate’s product marketing expertise will impact Kruger Products’ goals of company growth and diversification. 

A highly specific opener for the win! 

Dear Ms. Anderson,

The entrepreneurial spirit engraved into Kruger Products has inspired me to bring my product marketing expertise to contribute towards the growth and diversification of your operations. More than just a profession, I seek opportunities to devise innovative solutions for market challenges, echoing how Kruger Products provides cost-effective, high-quality solutions to multiple sectors across North America.

Promote your marketing management skills in the cover letter body

Just like every promotional claim isn’t complete without data to back it up, neither are the skills you include in your cover letter. 

Every company’s marketing efforts are based on data, so including as many metrics as possible, like conversion rates and promotional reach, will help back up your skills with previous achievements. 

Including details about how you’ll lead teams is also a great idea. Any examples like how you boosted employee satisfaction scores or trained new hires successfully will make you stand out as a marketing manager. 

A great body paragraph with marketing metrics and software!

In a similar role at Detroit Labs, I drove a 52% increase in conversion rates and a significant reduction of 29% in customer acquisition costs. These accomplishments were achieved using tools like Moz Pro for SEO, Google Ads for Pay-Per-Click Campaigns, and Sprout Social for effective social media strategies.

Round out your skills with a great closing to your marketing manager cover letter

You know that every promotion needs to come to a well-rounded conclusion relating back to key points and using a call to action. You should do the same with your marketing management cover letter. 

Relate back to the company’s mission one last time and how your essential skills fit in. For instance, you could explain how you’ll use your strategic positioning experience to help a company offering an LMS system stand out amongst other learning-based software in the industry. 

Then, end by thanking the hiring manager for their time and using a light call to action like “I look forward to hearing from you soon.” It’s similar to the strategies you’d use to boost customer retention after someone makes a purchase. 

The closer below is a decent start, but it doesn’t quite hit the mark since it doesn’t relate back to any specifics of the marketing management role.

Lacking a connection to the company’s mission! 

I believe my well-versed skill set will make me an asset as a marketing manager with your company. Thank you for reviewing my application, and I look forward to hearing from you soon. 

Sincerely, 

Bailey Johnson

Try to write a closer like the one below that relates directly to the applicant’s passion for GM’s commitment to electrification and how their digital marketing skills fit in. 

A closer that connects key skills to company goals! 

GM’s commitment to electrification, with nearly half of its product portfolio projected to be electric by 2025, mirrors the transformative power of digital marketing. Joining forces with GM offers an intriguing opportunity to leverage my digital marketing acumen in forming new connections, spreading the electrification message, and sustaining meaningful relationships. Thank you for your time, and I anticipate our upcoming dialogue.

Santiago Silva

Cover Letter Tips for a Marketing Manager

• While drawing up promotional strategies, you do tons of research to ensure your message connects with your audience. Do the same with your cover letter, learning about the company’s mission, the hiring manager’s name to address them properly, and the top skills they’re seeking, like managing Salesforce programs or influencer marketing campaigns.
• There’s no shortage of software organizations use to track KPIs and consumer reports. For example, one company may use Salesforce, whereas another uses HubSpot as their CRM solution of choice. Tailoring the programs you write about based on what each company uses will ensure your skills stand out.
• Marketing is highly results-based. Before a company puts you in charge of ad spending and promotional strategy, they want to ensure you can get ROI. Therefore, including metrics like leads generated, sales revenue, or customer retention is essential to back up your abilities.
• As a manager, you’ll be in charge of overseeing campaigns and managing staff members. Show how you’ve successfully led teams in the past, providing examples like how you led a nine-person team on a rebranding campaign that boosted consumer engagement by 67%.
• The marketing industry is continually evolving, with new strategies, software, and platforms rising to the top. When you showcase growth throughout your career, such as refining your copywriting skills or delivering successful campaigns on a new social media platform that gained popularity, it’ll reassure hiring managers that you can take on whatever the industry throws at you next.

Aim to keep your marketing management cover letter to one page in length. It should concisely represent your top skills like web content management and market research and how they relate to achieving each company’s goals, like expanding its reach to more digital platforms. 

This is similar to obstacles you may encounter when designing personalized email campaigns using customer names. Just like you may not have every customer’s information available, some companies may not list a specific hiring manager. In that case, simply leading with “Dear [name of company] hiring team” will work well too. 

Try to match the company’s tone in the job description while writing your cover letter to show how you fit in with the company culture. It’s the same as how you would design your social media copy in the tone of your target audience to show how your product fits in with their lifestyle. 

22 Marketing Manager Cover Letter Examples

Marketing Managers excel at creating compelling campaigns that capture audience attention and drive business growth, blending creativity with strategic thinking. Similarly, your cover letter is your personal marketing campaign, designed to capture the recruiter's attention and demonstrate your strategic value. In this guide, we'll delve into the best cover letter examples for Marketing Managers, showcasing how to present your skills, experience, and creativity in a way that sets you apart.

Cover Letter Examples

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The best way to start a Marketing Manager cover letter is by grabbing the reader's attention right from the beginning. This can be done by demonstrating your knowledge about the company and its industry, showing enthusiasm for the role, and briefly highlighting your most relevant skills or achievements. For instance, you could start with something like: "Having led a team that increased sales by 40% in my current role as a Senior Marketing Associate at XYZ Company, I am excited about the opportunity to bring my creative problem-solving and data-driven marketing strategies to the Marketing Manager position at your esteemed organization." This opening statement not only shows that you have a proven track record in marketing, but it also shows that you are enthusiastic about the role and have taken the time to understand the company's needs. It's important to tailor your cover letter to each specific job application, as this shows the hiring manager that you are genuinely interested in their particular role, rather than just any marketing manager position.

Marketing Managers should end a cover letter by summarizing their interest in the role, reiterating their relevant skills and experiences, and expressing enthusiasm for the potential opportunity to contribute to the company. It's also important to include a call to action, such as a request for an interview or a meeting. For example, you could say something like: "I am excited about the possibility of bringing my unique blend of creativity, analytical skills, and marketing experience to your team. I am confident that I can contribute significantly to your company's marketing efforts and help drive growth. I look forward to the opportunity to discuss my qualifications further. Thank you for considering my application." This ending is effective because it re-emphasizes your suitability for the role, shows your enthusiasm for the job, and demonstrates your proactive approach, which are all qualities that are highly valued in a Marketing Manager. Remember to end with a professional closing such as "Sincerely" or "Best regards," followed by your full name.

A Marketing Manager's cover letter should ideally be about one page long. This length is sufficient to succinctly present your qualifications, experience, and interest in the role without overwhelming the reader with too much information. Remember, the cover letter is not meant to reiterate everything on your resume, but rather to highlight the most relevant aspects of your background in relation to the position. As a Marketing Manager, you should focus on demonstrating your strategic thinking, creativity, and ability to drive results, all while keeping the letter concise and engaging.

Writing a cover letter with no experience as a Marketing Manager can be challenging, but it's not impossible. Here are some steps to guide you: 1. Start with a strong introduction: Begin your cover letter by introducing yourself and stating the position you're applying for. Make sure to grab the reader's attention with a compelling opening line. 2. Highlight relevant skills: Even if you don't have direct experience as a Marketing Manager, you can still highlight skills that are relevant to the role. These might include project management, strategic planning, team leadership, or digital marketing skills. Use specific examples from your past work or academic experiences to demonstrate these skills. 3. Show your knowledge of the company: Research the company and mention something specific that impresses you or aligns with your own values. This shows that you've done your homework and are genuinely interested in the company. 4. Discuss your ability to learn and adapt: Without direct experience, it's important to show that you're willing and able to learn quickly. Give examples of times when you've had to adapt to new situations or learn new skills on the job. 5. Show enthusiasm for the role: Employers want to hire people who are passionate about their work. Make sure to express your enthusiasm for the role and the field of marketing. 6. Close with a strong conclusion: In your closing paragraph, reiterate your interest in the role and your confidence in your ability to perform well despite your lack of direct experience. Thank the reader for their time and express your hope for further discussion. Remember, the goal of a cover letter is to convince the employer that you're the best candidate for the job. Even without direct experience, you can still make a strong case for yourself by highlighting your relevant skills, showing your knowledge of the company, and expressing your enthusiasm for the role.

Related Cover Letters for Marketing Managers

Digital marketing manager cover letter.

Brand Manager Cover Letter

Content Manager Cover Letter

Social Media Manager Cover Letter

SEO Manager Cover Letter

Email Marketing Cover Letter

Assistant Marketing Manager Cover Letter

Associate Marketing Manager Cover Letter

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17 Professional Marketing Manager Cover Letter Examples for 2024

Your marketing manager cover letter must capture attention. It should showcase your most compelling achievements. Tell your story with clarity and confidence. Make them believe you're the missing piece in their marketing puzzle.

All cover letter examples in this guide

Senior Marketing Manager

Affiliate Marketing Manager

Assistant Marketing Manager

Associate Marketing Manager

Channel Marketing Manager

Email Marketing Manager

Field Marketing Manager

International Marketing Manager

Marketing Account Manager

Marketing Operations Manager

Marketing Product Manager

Marketing Project Manager

Regional Marketing Manager

Sales and Marketing Executive

Sales Marketing Manager

Trade Marketing Manager

Cover letter guide.

Marketing Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Marketing Manager Cover Letter

Key Takeaways

By Experience

Embarking on the job hunt, you've found the perfect marketing manager position, but there's a hitch: crafting a compelling cover letter. Striking the balance between formality and a fresh voice, your letter must narrate a proud professional milestone without echoing your resume. Fitting your story into a concise, one-page document may seem daunting. Fear not—you're about to learn how to create a standout cover letter that's just the right blend of personal achievement and professional finesse.

• Including all the must-have paragraphs in your structure for an excellent first impression;
• Learning how to write individual sections from industry-leading cover letter examples;
• Selecting the best accomplishment to tell an interesting and authority-building professional story;
• Introducing your profile with personality, while meeting industry standards.

And, if you want to save some time, drag and drop your marketing manager resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.

If the marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Marketing Manager resume guide and example
• Sports Marketing cover letter example
• Product Marketing Manager cover letter example
• Engagement Manager cover letter example
• Digital Advertising cover letter example
• Senior Marketing Manager cover letter example
• Media Manager cover letter example
• Experiential Marketing cover letter example
• Channel Marketing Manager cover letter example
• Digital Marketing Account Manager cover letter example
• Email Marketing cover letter example

Marketing Manager cover letter example

New York City, NY

+1-(234)-555-1234

[email protected]

• Highlighting previous relevant experience: The cover letter emphasizes the candidate's direct experience managing a high-profile product launch at Google, showcasing their ability to handle significant responsibilities and achieve tangible results.
• Quantifying achievements: By mentioning specific figures such as budget management ($5M), market share increase (35%), and ROI improvement (20%), the candidate provides concrete evidence of their success and impact in previous roles.
• Demonstrating strategic insight: The cover letter underscores the candidate’s strategic planning abilities, showing that they can lead complex marketing campaigns with multiple facets and coordinate across various channels efficiently.
• Company-specific tailoring: The writer makes sure to align their skills and achievements with the prospective organization's goals, indicating they have researched the company and understand how their expertise can contribute to its objectives.

The visual appeal of your marketing manager cover letter: format, font, and structure

When using our cover letter builder , make sure to include these vital sections:

• Header (with your name, contact details, the role, and date);
• Greeting (that's personalized to the recruiter);
• Introductory paragraph (to capture attention);
• Body paragraph (to tell a story of how you've obtained your job-crucial skills);
• Closing paragraph (ending with a nod to the future ahead);
• Signature (that is not a must).

Our cover letter templates are already set up for you with the best marketing manager cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your marketing manager cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your marketing manager cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your marketing manager cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

The top sections on a marketing manager cover letter

• Header: Include your name, contact information, and the date, ensuring the hiring manager can easily identify and reference your application, which is crucial for a marketing manager's attention to detail.
• Greeting: Personalize the salutation by addressing the hiring manager by name, which demonstrates your research skills and personal touch, both important in a marketing role.
• Introduction: Highlight your enthusiasm for the company and the marketing manager position, briefly mentioning key achievements that align with the job's requirements, displaying your strategic communication skills.
• Body: Detail your relevant experience, especially successes in previous marketing campaigns and leadership roles, showcasing your ability to plan, execute and manage marketing strategies effectively.
• Closing: Reiterate your interest and propose a next step or call to action, such as a meeting or a discussion, which illustrates your proactive approach—a vital trait for a marketing manager.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic Thinking: Marketing managers must be able to develop and execute long-term strategies to improve brand awareness and achieve business goals.
• Data-Driven Decision Making: They should have the ability to analyze market data and consumer trends to inform targeted marketing campaigns and measure performance effectively.
• Creativity and Innovation: Being able to conceive original marketing campaigns and innovative ideas to differentiate the brand in a competitive market is crucial.
• Leadership and Team Management: Marketing managers need to lead and motivate their teams, coordinate with other departments, and manage external agencies to ensure cohesive efforts.
• Communication Skills: They must be excellent communicators, able to clearly convey brand messages and marketing strategies to stakeholders, team members, and customers alike.
• Digital Marketing Expertise: Proficiency in digital marketing tools and platforms, SEO, SEM, social media advertising, and familiarity with CRM software is essential in today's digital-first marketplace.

How to start your marketing manager cover letter: with a greeting, of course

Have you ever considered just how powerful a personalized salutation can be?

We sure have news for you! Your marketing manager cover letter should start with the right salutation to recruiters, nurturing a sense of respect and individuality.

Greet recruiters by using their first name (e.g. "Dear Tom" or "Dear Patricia") if you've previously established contact with them.

Otherwise, opt out for the less familiar, "Dear Ms. Peaches" or "Dear Ms Kelsey", if you've found the recruiter's name on LinkedIn or a corporate website.

"To whom it may concern" is never a good option, as it creates a sense that you've been sending out your marketing manager cover letter to anyone. Instead, use "Dear HR team" or "Dear (company name) recruiter" for a feeling of exclusivity.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Committee,
• Dear Ms. [Last Name],
• Dear Mr. [Last Name],
• Dear Dr. [Last Name],

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your marketing manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your marketing manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your marketing manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your marketing manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

What to write in the middle or body of your marketing manager cover letter

Here's where it gets tricky.

Your marketing manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your marketing manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Finishing off your marketing manager cover letter with what matters most

So far, you've done a fantastic job in tailoring your marketing manager cover letter for the role and recruiter.

Your final opportunity to make a good impression is your closing paragraph.

And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.

End your marketing manager cover letter with the future in mind.

So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.

You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).

What to write on your marketing manager cover letter, when you have zero experience

The best advice for candidates, writing their marketing manager cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your marketing manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Your marketing manager cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your marketing manager cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your marketing manager cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your marketing manager cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Marketing Manager cover letter examples

Explore additional marketing manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

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Senior Manager, Marketing Cover Letter

15 senior manager, marketing cover letter templates.

How to Write the Senior Manager, Marketing Cover Letter

I am excited to be applying for the position of senior manager, marketing. Please accept this letter and the attached resume as my interest in this position.

Previously, I was responsible for hands-on mentoring and training for team members in demand generation and digital marketing best practices.

Please consider my qualifications and experience:

• Experience managing a team of direct reports strongly preferred
• Proven and hands-on experience in marketing automation systems and CRM; Pardot, Marketo and Salesforce preferred
• Proven experience in marketing, marketing operations, or sales operations, including campaign management for email marketing, event marketing, and direct mail campaigns
• Experience working with industry tools including email, web analytics, and CRM
• Self-motivated, initiative taker, quality-driven with attention to detail
• Understanding of Indonesian print, broadcast and online media, from an editorial and advertising/commercial perspective
• Able to work with sensitive and confidential information, in a fast paced environment / matrix organization
• Capable to negotiate and meet company targets under high pressure

Thank you for considering me to become a member of your team.

Tyler Abernathy

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Responsibilities for Senior Manager, Marketing Cover Letter

Senior manager, marketing responsible for hands-on mentoring and training for team members in demand generation and digital marketing best practices.

Senior Manager, Marketing Examples

Example of senior manager, marketing cover letter.

I submit this application to express my sincere interest in the senior manager, marketing position.

In the previous role, I was responsible for internal training, onboarding, & share functional knowledge related to day-to-day management of the marketing technology related eco-systems.

Please consider my experience and qualifications for this position:

• Comfortable working in a fast-paced, changing, demanding but fun environment, be prepared to work flexibly and to go the extra mile to get the job done
• Has experience with digital marketing
• Experience with social media, content and search channels
• Experience in a management role with a successful track record in building and managing the marketing function
• Demonstrated proficiency working with Medical Economics teams and data analytics, and summarizing and reporting results to health plan clinical operations and Medical teams
• Experience working with senior leadership in an organization
• Experience in conceptualizing and executing projects
• Experience in analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs

Thank you for taking your time to review my application.

Casey Feeney

In response to your job posting for senior manager, marketing, I am including this letter and my resume for your review.

In the previous role, I was responsible for functional expertise, share best practices, and make recommendations regarding the execution of digital marketing.

I reviewed the requirements of the job opening and I believe my candidacy is an excellent fit for this position. Some of the key requirements that I have extensive experience with include:

• French language abilities
• Strong command of the digital and social media space
• Outstanding organizational, communication and interpersonal skills (verbal, presentation, written)
• Proven experience working with teams across multiple department
• Successful track record in working closely with Product and Engineering teams to deliver on aggressive schedules
• MBA from a top business school and a BS in a quantitative field
• Background in marketing a subscription content service
• Established track-record working in digital media

Thank you in advance for reviewing my candidacy for this position.

Morgan Spencer

Please consider me for the senior manager, marketing opportunity. I am including my resume that lists my qualifications and experience.

Previously, I was responsible for reliable, consistent, and accurate reporting against goals and benchmarks for marketing influence, demand generation, web performance, and marketing ROI, and other related measures.

• Understanding of B2B business and how to reach B2B clients to drive awareness and leads
• Project management/account management capabilities
• Collaborative approach to all work
• Experience running direct mail campaigns
• Experience handling third-party vendor relationships
• Experience working in or managing agencies
• Driven, Adaptable, Results Oriented, Creative problem-solving skills
• Proven leader that can identify and prioritize strategic opportunities

Thank you for your time and consideration.

Rowan Ullrich

In my previous role, I was responsible for relevant input to strategic and digital marketing managers on lead quality to optimize the effectiveness of the demand generation outbound marketing programs.

• Proficiency in marketing automation and campaign management tools (Eloqua preferred)
• Proven success with digital product launches
• Proven understanding of campaign performance metrics for online marketing
• Experience in managing external media and performance agencies
• Results oriented with strong bias for action, even in ambiguous situations
• Strong knowledge of Indian cultural and media landscape
• Familiarity with Indic languages
• Support strategic marketing initiatives including system level selling, Data Center strategy development, and outbound marketing

Thank you in advance for taking the time to read my cover letter and to review my resume.

Sawyer Herman

Previously, I was responsible for guidance and support to demand generation peers across digital marketing and audience engagement team.

• Experience with event management, coordinating and leading webinars, whitepapers, sell sheets, QBR’s
• Experience with end-to-end sales and marketing programs including demand generation, inbound/outbound marketing, campaigns, lead acquisition, lead scoring/ranking, lead nurturing, opportunity management, and forecasting
• Stakeholder management experience and a proven track record in leading and working effectively with cross-functional teams, including the sales organization and marketing
• Data analytics experience proficiency and fluency in Excel, Power Point
• Able to communicate with a wide range of people at all levels
• Experience managing successful multi-channel campaigns
• Deep understanding of the trading and financial industry
• Outstanding relationship management skills for working with various stakeholder groups across various time zones

Blake Farrell

Related Cover Letters

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Senior Marketing Manager Cover Letter Example

Senior Marketing Managers are responsible for planning, directing, and coordinating the overall marketing functions of the organization. These experienced professionals oversee and monitor the junior-level employees, and subordinate supervisors, and check the sales targets periodically.

Your Senior Marketing Manager Cover letter is the first thing the hiring company will see while considering you for this role. So, you should use your cover letter to show off your valuable skills and make your application stand apart from all applications. You should indicate in your cover letter, what you have learned from your past experiences and why you will be a better candidate compared to others.

Want such a convincing cover letter? Refer to our Senior Marketing Manager Cover Letter Sample and let employers know that you mean business.

• Cover Letters
• Marketing & Sales

Senior Marketing Managers are hired to oversee the company’s marketing department operations and staff. The job description entails keeping the team motivated, effectively promoting the company and its merchandise, supervising all areas of sales and public relations, and targeting the correct or appropriate audience in campaigns.

What to Include in a Senior Marketing Manager Cover Letter?

Roles and responsibilities.

• Developing marketing strategies that align with the company’s overall business objectives.
• Creating and executing marketing campaigns including print ads, radio commercials, directing mail campaigns, and webinars.
• Creating content marketing strategy including blogs, and engaging customers or building brand awareness.
• Developing pricing strategies and plans and meeting company objectives and customer needs.
• Evaluating new technologies and utilizing that to improve customer experience and increase sales.
• Creating strategies to attract new customers and identifying potential markets and developing plans to reach them.
• Collaborating with other departments such as sales and customer service.
• Developing new products and services by researching customer needs and creating proposals for possible solutions.

Education & Skills

Senior marketing manager skills:.

• Knowledge of market research practices and techniques.
• Experience analyzing data.
• Proficient computer skills.
• Budget and cost analysis expertise.
• Project management experience.
• Knowledgeable of principles, practices, and techniques of marketing strategies.

Senior Marketing Manager Education Requirements:

• Bachelor’s degree in marketing or related field.
• Search Engine Optimization – SEO certified.

Senior Marketing Manager Cover Letter Example (Text Version)

Dear Mr./Ms.,

Having elevated the profitability and performance of various organizations in healthcare, banking, education, social media, and technology sectors through stellar marketing plans and campaigns, and innovative marketing techniques, I am writing this letter to offer your organization more than 12 years of experience in Marketing Management.

As a highly result-focused and accomplished marketing professional, I possess a wide range of knowledge and experience. My expertise lies in overseeing innovative marketing strategies, conceptualizing marketing models from start to finish, and participating in product/service launches as well as brand positioning efforts. From networking with stakeholders to analyzing research data to identifying risks, my marketing skillset positions me to handle any challenging marketing environment.

A sample of key contributions that I bring to the company includes –

• Spearheaded marketing efforts while working at *** from *** to ***, and increased revenues by 200%9 (from **** to ****) and key leads by 35%.
• Analyzed and identified several crucial businesses and improved the company website’s SEO, and Google Search.
• Implemented new strategies and ensured the company’s site ranked among the first five whenever a chief search was made by 3rd party or social media vendors.
• Implemented several PR strategies, and broadened web content, leading to a 75% SEO lead increase.
• Contributing and bringing marketing ROI of 321% over two years as Marketing Officer for ****, generating **** qualified leads, and surpassing the standard goals by 200%
• Designed a user-friendly website based on the consumer’s needs and requirements, and also developed effective customer acquisition campaigns.

With my comprehensive experience in developing marketing strategies, along with my passion for excellence at all levels of the marketing cycle, I excel and would like to bring the same skillset to your company as your next Senior Marketing Manager.

Thank you for considering my application, and hoping to hear from you soon.

Sincerely, [Your Name]

An Ideal Senior Marketing Manager cover letter should help the employer understand exactly how you’re qualified for the job. The cover letter should show that you are creative and possess the skills required for the job. Addressing the recruiting manager by name adds a personal touch. Apart from the cover letter, you can create a good resume by using our Senior Marketing Manager Resume Sample .

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Related Marketing & Sales Cover Letters

Resume Worded   |  Career Strategy

14 marketing communications manager cover letters.

Approved by real hiring managers, these Marketing Communications Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Marketing Communications Manager
• Senior Marketing Communications Manager
• Senior Marketing Communications Specialist
• Marketing Communications Coordinator
• Alternative introductions for your cover letter
• Marketing Communications Manager resume examples

Marketing Communications Manager Cover Letter Example

Why this cover letter works in 2024, results-driven accomplishments.

The cover letter highlights a specific, quantifiable accomplishment that directly relates to the desired role. This shows the candidate's ability to drive results and their potential to make a positive impact at the company.

Effective Communication Skills

This sentence showcases the candidate's ability to work with a range of stakeholders and highlights their adaptability. Being a strong communicator is essential for a Marketing Communications Manager, and this sentence captures that skill effectively.

Enthusiasm for the Role

By emphasizing their excitement about the role, the candidate shows genuine interest in the company and the position. This will make the hiring manager more likely to consider them as a strong candidate who is passionate about their work.

Conversational Closing

This closing sentence is a polite and conversational way to thank the hiring manager for their time. It also expresses the candidate's eagerness to discuss their qualifications further, showing their proactive and engaged attitude.

Specifically Highlighting Achievements

When you detail your accomplishments like a 35% increase in brand recognition or a 50% increase in social media following, you are not just listing your tasks, but demonstrating the impact of your work. You are showing employers, in an evidence-based way, the potential value you can bring to their company. It's not just about what you've done, it's about what you've achieved.

Express Genuine Interest

Emphasizing your excitement to work for a company that pushes boundaries and takes risks, resonates well with companies like Facebook that pride themselves on being innovative. It shows that you're not just looking for a job, but that you genuinely admire the company’s ethos, making you more likely to be a good fit culturally. It's not just about the role, it's about the company too.

Highlighting Relevant Experience

When you share a story about your early career journey, you let me see where your passion comes from. You're showing me that you understand the power of marketing communication, not just in theory, but also in practice. This will pique my interest and make me want to learn more about your experiences.

Combining Data and Creativity

Ok! So you're not just a wordsmith, but you know how to work with data and sprinkle it with creativity. You're telling me that you can marry the analytical and creative aspects of marketing to deliver results. That’s exactly what I need for this role.

Aligning Personal Motivation with the Company's Vision

Wow! You're not just applying; you're genuinely excited about the role. You're showing me that you get what we're all about - innovation and user-centricity. You're also telling me you have the perfect blend of skills we need!

Expressing Gratitude

Thanks for saying thanks! It's a simple gesture, but it shows your professionalism and respect for the process. Plus, your closing line leaves me curious to find out how your background, skills, and enthusiasm align with our vision.

Show your marketing communications passion

Starting your cover letter by sharing a personal experience with the company's product shows genuine interest and passion for the role.

Quantify your marketing achievements

Talking about specific outcomes, like follower growth or blog traffic increases, makes your past work more impressive and believable.

Highlight your marketing communications skills

Stating your confidence in your abilities and listing relevant skills shows you know what the job needs and you're ready to start.

Connect with the company's culture

Expressing alignment with the company’s values suggests you will fit in well with the team and its mission.

Express eagerness for the marketing role

Closing with gratitude and a call for discussion portrays politeness and eagerness to contribute to the company’s success.

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Connect your admiration with the marketing manager position

Beginning your cover letter by expressing admiration for the company’s innovation shows that you have a genuine interest in their achievements and see yourself contributing meaningfully.

Showcase achievements in marketing communications

Detailing your achievements, such as growing social media followings and securing media placements, demonstrates your capability to execute successful marketing strategies and handle external communications effectively.

Emphasize versatility and creativity in communications

By mentioning your ability to manage multiple projects, adapt to different brand voices, and think creatively, you show that you’re a well-rounded candidate who can thrive in diverse environments.

Personal passion meets professional experience

Linking your personal interests with your professional expertise makes your application more relatable and shows that your work is driven by genuine passion, which can be a great asset to the company.

Convey eagerness to contribute to future success

Ending on a note of eagerness to contribute to the company’s success indicates you’re not just looking for a job, but an opportunity to make a meaningful impact.

Show your marketing communications manager passion

Starting your cover letter by sharing a personal connection to the company's products or mission instantly makes your application memorable. It shows you're not just looking for any job, but you are specifically interested in what this company stands for.

When you include specific numbers to highlight your past successes, it makes your accomplishments more tangible. Mentioning a 25% increase in social media following and a 15% rise in sales demonstrates your ability to drive results, making you a strong candidate for the role.

Align personal values with professional goals

Expressing how your personal passion for sustainability and outdoor adventure aligns with the company’s mission emphasizes your genuine interest. It shows you're not just a fit for the role technically, but you're also someone who would thrive in the company culture.

End with enthusiasm for the role

Closing your cover letter by reiterating your excitement to contribute to the company’s mission adds a personal touch. It leaves a lasting impression that you’re not only qualified but also highly motivated to be part of their team.

Senior Marketing Communications Manager Cover Letter Example

Show your leadership experience.

Leading a team to achieve impressive results, like increasing brand visibility by 40% and boosting customer retention by 30%, highlights your leadership and strategic skills. When you show that you've successfully managed a team and projects, it gives employers confidence that you can handle responsibility and contribute meaningfully to their business objectives.

Express Eagerness to Work in Diverse Teams

Expressing excitement about working with diverse teams to create marketing initiatives implies that you respect and value diversity. This is a hugely positive attribute in today's global business environment. It shows that you are adaptable and know how to work with a wide range of people, which is particularly important for a company like Amazon with its global reach.

Show your marketing campaign success

Talk about a specific project you led and the positive results it had. This shows you can run successful campaigns.

Highlight your skills in digital marketing

When you share your experience with search engine marketing and the successes you achieved, it proves you have valuable digital marketing skills.

Connect with the company’s mission

Expressing excitement about the company's brand shows you have a genuine interest and see a fit with your own values and interests.

Link your experience to the job

Explain how your background in real estate marketing and your approach to analytics and experimentation can help the company grow. This makes your application more relevant.

Show eagerness to contribute

Your closing statement should convey your eagerness to discuss further how you can help the company innovate and grow, implying your proactive attitude and commitment.

Senior Marketing Communications Specialist Cover Letter Example

Describing the journey to expertise.

I get it; you're an expert. You've navigated the digital landscape, faced its challenges, and seized its opportunities. You're painting a picture where I can see your growth and your ability to adapt in a fast-paced digital environment.

The Power of Understanding Your Audience

You mentioned "understanding audience needs," and that's like music to my ears! It shows me that you know how to empathize with our users and create narratives that drive them to take action. That's a powerful skill!

Aligning Personal Growth with Company's Vision

You're not only excited about the role; you see the role as a unique chance to grow and contribute. This tells me you're not just looking for a job; you're looking for an opportunity to make a difference and inspire the next generation of creators.

Displaying Confidence in Capabilities

You're eager, and you're confident in your abilities. Your willingness to bring your strategic thinking and creativity to us sends a strong message that you're ready to hit the ground running.

Emphasizing Passion for Innovation and Teamwork

Your passion for innovation is obvious, and you're motivated by the idea of working with a team that feels the same. This makes me think you would fit right in with our team and our culture.

Share a memorable marketing tool experience

Mentioning a specific, impactful moment with a company's product immediately grabs attention and shows a long-term interest.

Demonstrate marketing campaign success

Detailing significant achievements with hard numbers, like lead generation growth, showcases your ability to deliver results.

Outline your marketing communications expertise

Presenting a blend of skills and passion for technology-driven marketing establishes you as a well-rounded candidate for the role.

Match your goals with the company’s mission

Showing that your personal values align with the company’s goals indicates that you will be a motivated and committed team member.

End with a strong call to action

Thanking the employer for their time and expressing excitement about contributing to their mission leaves a positive, lasting impression.

Connect personally to the senior marketing communications specialist role

Highlighting a personal affinity for the brand you're applying to work with sets a strong foundation for your application. It shows that your interest goes beyond the job itself, making you a candidate who potentially brings passion as well as expertise to the role.

Highlight impactful marketing results

Discussing specific outcomes, like a 30% increase in website traffic and a 20% boost in sales, underlines your effectiveness in previous roles. Such figures offer concrete evidence of your ability to significantly contribute to the company's objectives.

Emphasize mission-driven marketing strategy

Expressing a desire to create campaigns that educate and engage consumers on sustainability showcases your understanding of the broader impact marketing can have. It indicates you're a thinker who sees beyond the sales numbers to the values the brand represents.

Close with commitment and enthusiasm

Your closing statement should reinforce your interest in the role and the company. Saying you're thrilled to contribute to spreading the brand’s message of health and honesty indicates a dedication that hiring managers look for in candidates.

Marketing Communications Coordinator Cover Letter Example

Show your enthusiasm for the marketing communications role.

Stating your excitement about the job and admiration for the company right away sets a positive tone. It shows you're not just looking for any job, but you're eager to work specifically for them.

Demonstrate your marketing communications experience with examples

Using specific achievements, like increasing website traffic and lead generation, provides solid proof of your skills. This makes it easier for a hiring manager to see the value you could bring to their team.

Highlight your passion for data-driven marketing strategies

Mentioning your passion for leveraging data to drive marketing decisions is key in today’s digital age. It shows you have the mindset to use insights for creating effective marketing strategies.

Align your philosophy with the company’s goals

When you align your personal marketing philosophy with the company’s approach, it suggests you will fit in well with the company culture and contribute to ongoing projects seamlessly.

Express your eagerness to join the team

Polite gratitude and enthusiasm about the possibility of learning from and contributing to the team express humility and eagerness. It leaves a lasting, positive impression on the reader.

Demonstrate hands-on experience

Describing the marketing materials you’ve created and their impact shows you have practical experience and can produce tangible results.

Showcase growth and engagement strategies

Sharing specific metrics of growth and engagement from your social media efforts demonstrates your ability to effectively communicate and engage with an audience.

Express alignment with company values

Highlighting your admiration for the company’s commitment shows that you’re not just interested in the job, but also in the culture and values of the company.

Communicate your enthusiasm and willingness to learn

Stating your excitement to join the team and learn from the best illustrates your eagerness and readiness to take on new challenges.

Express gratitude and openness for discussion

Your final note should thank the employer for considering your application and express your willingness to discuss how you can contribute, showing politeness and professionalism.

Show your personal connection to marketing

Your cover letter becomes memorable when you share a unique personal story. This shows me you have a genuine passion for the marketing field, which is crucial for a marketing communications coordinator role.

Quantify your marketing impact

Using numbers to describe your achievements is powerful. It tells me exactly what you accomplished in your previous role, making it easier to see your potential impact on our team.

Highlight your desire to engage diverse audiences

Expressing your excitement to create campaigns that reach a wide range of people shows you understand an important part of the marketing role. It's about more than just selling – it's about connecting with the community.

End with a strong closing statement

Concluding your cover letter by emphasizing how you can contribute to our team leaves a lasting impression. It shifts the focus from what you get out of the job to what you can offer, which is exactly what I’m looking to read.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

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