free salon business plan in kenya pdf

Free Hair and Beauty Salon Sample Business Plan PDF

Elon Glucklich

6 min. read

Updated February 7, 2024

Looking for a free,  downloadable hair and beauty salon sample business plan Word doc  or  PDF  to help you create a business plan of your own? Bplans has you covered.

Keep in mind that you don’t need to find a sample business plan that exactly matches your business. Whether you’re launching an upscale, full-service salon in a bustling city or a neighborhood barbershop, the details will be different, but the bones of the plan will be the same.

Are you writing a business plan for your salon because you’re seeking a loan? Is your primary concern building a clear roadmap for growth? Either way, you’re going to want to edit and customize it so it fits your particular company.

No two salons are alike. Your business model will be different if you’re renting space to independent hairstylists, rather than taking on employees, for example. So take the time to create your own financial forecasts and do enough market research so you have a solid plan for success.

• What should you include in a hair and beauty salon business plan?

Your hair and beauty salon business plan doesn’t need to be hundreds of pages—keep it as short and concise as you can. You’ll probably want to include each of these sections:

• Executive summary
• Company summary and funding needs
• Products and services
• Marketing plan
• Management team
• Financial plan

One of the things that makes a salon business plan different from some service-based business plans is that you might decide to offer a combination of products and services.

Maybe you’ll sell shampoo, beard oil, or other cosmetics and beauty products, in addition to offering services like haircuts, manicures, or massages. If that’s the case, make sure you include your ideas for upselling products to customers to increase the value of every appointment you book.

Here’s an example of a salon business plan outline.

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• The 7 elements of an effective hair and beauty salon business plan

1. Executive Summary

The  executive summary  provides a high-level overview of your business plan. It should outline the objectives of your hair and beauty salon, such as to offer high-quality services, to expand the client base, or to break into a new market.

Your salon’s mission statement should describe its purpose and what sets it apart from competitors. For example, you may aim to offer a personalized experience for each customer or provide eco-friendly hair and beauty services.

The keys to success are the factors that will help your salon thrive. These may include a prime location, hiring experienced staff, excellent customer service, or a unique product and service range.

2. Company Summary and Funding Needs

The company summary offers a detailed overview of your salon, including its legal structure , location, and history. Also, it highlights your salon’s funding needs if you are seeking financial support.

Clearly state how much funding you need, what you will use it for, and how it will benefit the salon. For instance, you may need funds to renovate the premises, purchase equipment, or boost marketing efforts.

3. Salon Products and Services

This section should detail the products and services your hair or beauty salon will offer. These may include haircuts, hair treatments, manicures, pedicures, massages, and beauty treatments.

If you plan to retail beauty products such as shampoos, conditioners, or skin care items, include this information too. Highlight any unique services or products that differentiate your salon from competitors.

4. Salon Marketing Plan and Analysis

Your marketing plan should outline the strategies you will use to attract and retain customers. These strategies might include social media advertising, loyalty programs, partnerships with local businesses, and special promotions.

Additionally, you should conduct a thorough market analysis. Understand your target customers, their preferences, and their spending habits. Identify your competitors, their strengths and weaknesses, and how you can differentiate your salon.

5. Salon Management Team

The management team section provides information about the salon’s key personnel. This could include the salon owner, managers, stylists, beauticians, and other staff members. Highlight their roles, responsibilities, qualifications, and experience.

If you plan to rent chairs to independent stylists rather than hiring employees, describe how this arrangement will work and the advantages it offers for your business.

6. Financial Plan and Forecasts

Your financial plan should present detailed financial projections, including revenue, costs, and profitability. Include a cash flow statement, income statement, and balance sheet. This section should clearly demonstrate the salon’s potential profitability and financial viability.

Also, outline your pricing strategy. How have you priced your services and products, and how do these prices compare with competitors? What are your wage costs, and how will they affect your profitability?

7. Appendix

The appendix includes any additional supporting documents that complement your business plan. This might be market research data, lease agreements, employee contracts, or licensing and permit documents.

While not always necessary, the appendix can provide valuable context and proof to support your business plan’s content.

• Crafting a Successful Salon Business Plan: Key Considerations

Understanding your target clientele’s needs is crucial to writing a hair or beauty salon business plan that you can put into action. To ensure your business plan is the foundation of a growing operation rather than just checking boxes, ask yourself whether you’re taking these considerations into account.

1. Comprehensive Services Offering

In the beauty industry, customer preferences vary significantly, and staying versatile in your offerings can help cater to a broader clientele. Include a wide range of services that cater to different demographics. You may also consider offering unique or specialized services that distinguish your salon from others.

2. Pricing Strategy

Pricing can make or break your salon. Competitive pricing attracts customers, but your pricing should also cover your costs and ensure profitability. Effective market research can help you understand the average cost of services in your area, which you can use to set your prices competitively.

3. Salon Atmosphere

The ambiance of a salon plays a significant role in attracting and retaining customers. Consider factors like décor, cleanliness, and customer service when planning your salon.

4. Staff Training and Expertise

Quality service is crucial in the hair and beauty industry since word-of-mouth exposure from existing clients is a major driver of new business. Investing in ongoing staff training ensures that your team stays updated with the latest trends, techniques, and customer service skills.

5. Digital Presence

Although word of mouth is one business driver, many of today’s customers research online before visiting a salon. Having a strong online presence, including a well-designed website, effective search engine optimization and active social media accounts, can significantly boost your business.

• Download your free hair and beauty salon sample business plan PDF

Download this  hair and beauty salon sample business plan PDF  for free right now, or visit Bplans’ gallery of more than  550 sample business plans  if you’re looking for more options.

There are  plenty of reasons  salon business owners can benefit from  writing a business plan —you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, the process of thinking through every aspect of your business will help you make sure you’re not overlooking anything critical as you grow.

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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how to start a salon business in kenya

Executive Summary: The hair salon business plan outlines the creation of a new hair salon that will offer high-quality services to customers in the area. The salon will be equipped with the latest hair styling equipment and staffed by experienced and knowledgeable hairstylists. The salon will offer a range of services including haircuts, hair styling, hair coloring, and other beauty treatments.

Market Analysis: The hair salon industry is growing rapidly, with more and more people becoming interested in hair styling and beauty treatments. The demand for hair services has been increasing, especially among young people and working professionals who are looking for a convenient and affordable way to maintain their hair.

Target Market: The target market for the salon will be young adults and working professionals who are looking for a convenient and affordable hair styling solution. The salon will be located in a busy commercial area that is easily accessible and close to public transportation. The salon will also offer online booking and a loyalty program to attract and retain customers.

Services: The salon will offer a range of hair styling and beauty treatments, including haircuts, hair coloring, hair styling, and other beauty treatments. The salon will use high-quality products and equipment to ensure that customers receive the best possible service.

Marketing Strategy: The salon will use a variety of marketing strategies to reach its target market and promote its services. The salon will use social media, local advertising, and word of mouth to spread the word about its services. The salon will also offer a loyalty program to reward repeat customers and encourage them to recommend the salon to their friends and family.

Financial Plan: The salon will require an initial investment of $100,000 to cover the costs of equipment, supplies, rent, and staffing. The salon will generate revenue through the sale of hair services and beauty treatments, as well as through the sale of hair care products. The salon will aim to achieve a profit margin of 25% within its first year of operation, with projections for continued growth in the future.

Operations Plan: The salon will be owned and operated by an experienced hairstylist who has a strong background in the hair styling industry. The salon will be staffed by a team of experienced and knowledgeable hairstylists who will provide high-quality services to customers. The salon will use an online booking system to manage appointments and a point of sale system to process transactions.

Conclusion: The hair salon business plan outlines the creation of a new hair salon that will offer high-quality services to customers in the area. The salon will use a combination of marketing strategies, experienced staff, and high-quality products and equipment to attract and retain customers. With a strong focus on customer service and satisfaction, the salon is poised for success in the competitive hair styling industry.

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Beauty Salon Business Plan Pdf Kenya

KSh 899 Original price was: KSh899. KSh 249 Current price is: KSh249.

Create a thriving beauty salon business in Kenya with the Beauty Salon Business Plan Pdf Kenya. This plan offers detailed information on starting and managing a beauty salon, including market analysis, financial forecasts, and operational strategies. Ideal for both new and existing salons, this plan helps you succeed in Kenya’s competitive beauty industry with practical solutions and insights. #Beauty Salon Business Plan Pdf Kenya

• Business Plan In Pdf Format
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Kickstart Your Beauty Salon Journey with Our Professional Business Plan PDF for Kenya!

Are you passionate about beauty and wellness? Our Beauty Salon Business Plan PDF – Kenya is specifically designed to guide you in establishing and managing a flourishing beauty salon tailored to the Kenyan market.

Why Choose Our Business Plan?

Comprehensive and Tailored: This business plan offers valuable insights and strategies necessary for entrepreneurs eager to enter the beauty industry, addressing the unique opportunities and challenges in Kenya.

What You Will Learn: The plan provides essential elements such as:

• Market Analysis: Detailed research on current beauty trends, customer preferences, and competition within the Kenyan beauty market.
• Service Offerings: Guidance on developing a diverse menu of services including hair styling, skincare treatments, nails, and spa services.
• Operational Setup: Step-by-step instructions for establishing your salon, from selecting a location to staffing and purchasing equipment.
• Marketing Strategies: Effective promotional methods to attract clients through social media, local advertising, and community engagement.

What’s Included in the Business Plan?

• Executive Summary: A concise overview of your beauty salon vision, mission, and primary objectives.
• Industry Overview: An in-depth analysis of the beauty salon industry in Kenya, covering opportunities for growth and potential challenges.
• Operational Plan: Detailed descriptions on daily operations, service protocols, and customer engagement strategies.
• Financial Projections: Comprehensive forecasts including startup costs, pricing strategies, and revenue expectations.
• Risk Management: Strategies to identify and mitigate risks in the beauty salon business.

Your Path to Success in the Beauty Industry Starts Here: The Beauty Salon Business Plan PDF – Kenya is your essential guide to launching and running a successful beauty salon!

Download Now! Get instant access to our Beauty Salon Business Plan PDF – Kenya and take the first step toward your entrepreneurial dream today!

Consider offering haircuts, styling, coloring, skincare treatments, makeup services, and nail care.

Look for areas with high foot traffic, visibility, and accessibility, such as shopping centers or busy streets.

Startup costs can include rent, equipment, decor, initial inventory of beauty products, and employee salaries.

Utilize social media, local promotions, partnerships with influencers, and customer referral programs to attract clients.

Ensure compliance with local health regulations, obtain the necessary licenses, and adhere to zoning laws.

Hire skilled professionals, invest in quality products, and provide ongoing training for your staff.

Train your staff to provide excellent customer service, be attentive to client needs, and maintain a welcoming environment.

Stay updated with industry trends, offer seasonal specials, and encourage customer feedback to introduce new services.

Implement an inventory management system to track product usage and stock levels regularly.

A business plan helps outline your vision, attracts funding, and serves as a roadmap for your salon’s growth and success.

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How to Start a Salon Business in Kenya

Self-employment is a sure way to financial independence . Starting a salon business in Kenya will help you become your own boss and generate an income for you. If you have hairdressing skills, opening a salon is a great business idea . You need to know the different hairstyles, possess hairdressing skills and have startup capital to start one. 

Acquire Hair Dressing Skills

You might argue that an inborn talent for hairdressing is enough to start a salon, but that's not the case. You will need to undergo training to acquire the necessary hairdressing skills. Customers will come back if you offer them excellent services. Hair and beauty care training costs between Ksh 15,000 and Ksh 25,000 per term. If you can't afford the cost of training, you can opt to hire trained employees.

Write a Hairdressing Salon Business Plan

Like any other business, it is best to develop a business plan when starting a hair salon. The business plan will help you achieve your objectives , satisfy your customers, and make profits. That is not all. A business plan will also help you set priorities, develop accountability, and manage change.

A good hair salon business plan should include the price of the necessary equipment.  Salon equipment costs should be covered in the business plan. If you want to run a successful salon, you need to purchase high-quality equipment. However, the costs depend on your budget . 

1. Adjustable Salon Styling Chairs

You need to ensure your customers are comfortable while you are doing their hair. Adjustable salon styling chairs cost around Ksh 2,000. If you have a tight budget , you can start with Kenpoly chairs that go for as little as Ksh 650 each. You can start with what you have and expand with time. 

2. Hairdryer and Blow dryer

Almost every successful salon has a hairdryer for drying hair. A new hairdryer costs between Ksh 12,000 and Ksh 30,000. You can opt to buy a second-hand dryer for Ksh 7,000. Some customers prefer the blow-dryer, whose price ranges between Ksh 4,000 and Ksh 15,000. Therefore, make sure you have both.  

3. Hair Styling Station

A hairstyling station is a metallic or wooden structure with a mirror, compartments, and drawers. It is best to have a styling station with a mirror so that your customers can see how you are making their hair. The average cost of a hairstyling station is Ksh 20,000.  Apart from that, make sure you know different Kenyan hairstyles and have salon station ideas. 

4. Miscellaneous Items

For the salon's efficient running, you will need items like cosmetics , conditioners and shampoos, combs and brushes, towels, hair chemicals, and aprons. The costs depend on the quality of the items.

Hairdressing equipment suppliers in Nairobi are mostly established businesses such as Salon Quip, House of Braids, Salon Warehouse, and Prestige Global Link Ltd. It is essential to include the services you will offer in your business plan .

• Nails: pedicures, manicures, and polish
• Skincare: facials, massage, and body waxing.
• Hair services : conditioning, relaxers, cuts, weaving, curling, and shampooing

Read also: Lucrative business ideas in Kenya.

Other Requirements for a Hair Styling Station

Apart from the above-mentioned items, you also need to have the following items in your hair salon business:

• Hairdressing towels
• Salon station mirrors 
• Hairdressing hair dryers

How Much Does It Cost to Open a Salon in Kenya?

The cost of starting a salon business in Kenya depends on the size and location of the business. You will need to invest around Ksh 100,000 for a medium-sized hair salon business in a town. The following is a startup capital breakdown:

• Hairstyling chairs - Ksh 25,000
• Hairstyling tools - Ksh 30,000
• Water heaters - Ksh 5,000
• Towels and aprons - Ksh 3,000
• Shampoo bowls - Ksh 10,000
• Miscellaneous  - Ksh 5,000
• Permits and licenses - Ksh 10,000

Choose a Strategic Location for the Salon Business 

Choosing a strategic location plays a critical role in the success of your business. Your budget also dictates your business's location. When selecting a business location for your hair salon business, choose one with high traffic. You can decide to set up your business in a building, mall, or close to higher learning institutions. 

For business consultancy, strategic planning, organizational development, market research, financial management & accounting, risk management and business plan writing at an affordable fee, please reach out to us through a phone call  0728 621 138  or  WhatsApp , or email:  [email protected]

Obtain a Hair Salon Business License

Kenyan business legal laws require that all businesses secure licenses and permits before commencing operations. You need the following licenses for a salon business:

• Single Business Permit. You can obtain a single business permit from the County government offices. The prices for single-business permits vary from one County to the other. The size of the business also determines the cost of a single business permit. Its cost ranges between Ksh 3,000 and Ksh 10,00 for a hairdressing business.
• Fire Safety Certificate. Salons require heating, and an accident can happen and cause a fire outbreak. You need to have equipment like fire extinguishers in your salon. It is best to acquire a fire safety certificate from the County government offices.  
• Health Certificate. Clients like getting services in a clean environment. Therefore, make sure that your salon complies with health requirements to get a health certificate. You can get one from private and government hospitals for between Ksh 400 and Ksh 1,000.

Running a successful hair salon business requires passion, commitment, and the ability to plan well. Hairdressing businesses are among the most competitive businesses in Kenya . To make more profits, you need to go the extra mile and stand out from the competition.

You can decide to offer hairdressing services from your clients' homes or open a shop.  Make sure to keep up with current trends in the industry. Also, build a good reputation, and you are sure to run a successful business. 

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For business consultancy, business plan writing, market research, strategic planning, risk management, financial management & accounting at an affordable fee, please reach out to us through:

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