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Business Plan For The Laundry Industry [PDF]

In order to have a successful business, it is crucial to have a plan, a laundromat business plan . But, what exactly is  a business plan ? What should be included? How to know if the steps are being followed? This is what this article is all about!

Step 1. The definition of a business plan is that it is a written description of the future of a business. It's a document that tells the story of what the plan is and how to make it happen.  Although every business has its own story, there are some generally accepted conventions about what a full-blown business plan should include and how it should be presented. First of all, the famous 5 W's: What, When, Who, Where, Why and How .  By answering this 5 questions in the right way, the business plan for laundry services will cover all the important matters that will contribute on making the business a success.

“Going into business without a business plan is like going on a mountain trek without a map or GPS support – you’ll eventually get lost and starve!”  - Kevin J. Donaldson

Any laundromat business plan should start with a list of the services that will be provided. Will the laundry be delivered back to the customers or will there be specialized services offered such as dry cleaning and/ or ironing? It does not matter if entrepreneur(s) will not be going for a bank loan or a venture capital, a business plan doc will give clarity about where the business is heading and it is a helpful tool to stay organized and remain on track.

A BUSINESS PLAN FOR A LAUNDROMAT BUSINESS  

Laundry business has had a boom in these recent years, since people have no time (nor are they are fund of) for washing, dry cleaning and ironing their clothes. This business sector is a great business opportunity to invest in due to the fact that it offers a solution to people's problems, which is why it has a very high and recurrent demand (people will never stop washing their clothes). Although laundry business has a great potential, it is crucial to understand the importance of a business plan in order to make this business work. 

Business franchises come with a large number of benefits, including the providing of everything needed to get a business up and running. As the brand  and business model are already set-up and established, entering a franchise contract can come with less risk than starting a business entirely from scratch.

KEY COMPONENTS FOR A SUCCESSFUL LAUNDRY BUSINESS PLAN

It is important that every business plan for laundry services answers the 5w's , the length does not matter, as some business are bigger than others or need a deeper explanation for its understanding. As stated before, the main objetive of a business plan is for your product(s) and/or service(s) to be understood.

The following topics are to be explained in a business plan:

• Basic Business Concept
• Strategy and Actions for its Implementation
• Competitive Advantages
• Target Market
• Financial Needs

1. Basic Business Concept

This is an overall of the idea, where the When & How should be explained. This is where the entrepreneur(s) should explain and discuss the following:

• The industry
• The business structure
• The introduction of the product or service
• The plan for making the business

The main objective of this section is for people (such as investors) to figure out if the business is attractive or not and where the What and How  will be explained. 

2. Strategy and Actions for its Implementation

After the introduction of the product or service is made, here is where the following questions must be answered:

What are the specific goals for this business? 

When and How  will the goals be accomplished? 

This three questions are the body of the plan, this is one of the most important sections, it could be said that it is the heart of the business plan. 

3. Competitive Advantages od a laundromat business plan

Why should people look at this laundry business plan instead of other? Why would customers want to purchase those products and/ or services and not those of the competitors? Here is where the chance to dazzle the readers with good and solid information about the laundry business is.

4. Target Market --> Marketing Plan

Everything about the potential and actual customers. 

• What profile is being looked for? 
• What is the demographic audience? 
• What methods will be used to capture the specific audience? 
• How will the “attack” and retain of the customers will be done to gain more profit? 
• What sets your business apart from the competition?

5. Financial Needs

Starting a laundry business might be more expensive than people think. When writing down a laundry business plan , it is important to jot down all the equipment and items that will be needed such as: washers, dryers, detergent, hangers, and so on. These items will need to be factored into the budget to ensure the venture is financially viable.

These statements provide a model of how the ideas about a laundry business, its markets and its strategies will play out. It is important to remember that a business plan is based on facts and not feelings. The entrepreneur(s) have to stick on the projections and numbers instead of hopes, think about realistic expectations of profit instead of focusing on dreams of wealth. This section is about facts - checkable, demonstrable facts - because here, is were the most important component of all comes out: THE CREDIBILITY

IN CONCLUSION:

A laundromat business plan is a great tool that allows founders to present their vision and plans of a project. When using any business plan format, there are standard questions (such as the 5 w’s) that force every person involved to think, analyze & create a long term vision and strategy for the idea.  It is demonstrated that writing things down on paper helps as a guide to track the progress and have better control on the status to be accountable on the future.

“Business planning is incredibly helpful for describing what you do, understanding who your competitors are, and crafting a realistic three to five year plan. Each of these activities is crucial if you are looking to launch or expand a venture, and learning to speak concisely about your company will always be crucial no matter what stage you’re in.”   - Garrett Neiman , College Spring

HOW DID THE MOST FAMOUS SPANISH LAUNDRY STARTUP MADE IT HAPPEN?

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Starting A Laundry Business Plan (PDF)

Setting up a laundry services business is a very profitable venture. Most people work long hours and do not have time to do certain chores such as laundry thus, setting up this kind of business is lucrative. As the middle class grows together with their disposable income, the demand for dry cleaning services and laundry services will continue increasing in the coming years. As many countries continue to develop with the urban population increasing, the demand for convenient services such as dry cleaners and laundromats will continue to rise. Nowadays, both spouses work and there are a few stay at homes parents and many people pay someone to do their home chores such as laundry or make use of laundromats. This article will outline how to set up a laundry services business as well as the laundry services business plan – PDF, Word and Excel.

If you want to set up a successful laundry business there are some important factors you need to consider. First you need to decide on the type of laundry services you need to offer, your target market and your location. The type of laundromat you set up will be based on the amount of capital you are willing to invest in the business.  It is also crucial to research the market as well as the industry before you set up your business and have a good business plan for laundry services.

Location & Premises

The location and premises of your laundry business is essential because the success or failure of your business depends on it. Therefore, when choosing a location for your laundry services business consider where your target market is, the amount of road and foot traffic, as well as how accessible your facilities will be. Consider setting up your laundry services at a popular shopping centre, a mall, or somewhere close to your target market. It is also important to consider how the surrounding area will affect your business. You do not want to set up your business in a saturated place where there are a lot of similar services. Also consider the size of your premises and make sure that they are large enough for your machines, dryers and can accommodate your customers without them crowding. Parking space is also essential when considering your premises. Your customers should not have hard time when it comes to parking space if they are to come to your laundromat. Your laundromat business plan should include the costs of purchasing or leasing the premises.

Permits/Licenses, Insurance & Business Bank Account

Permits or licenses.

Normally, a laundry business must have an operating or shop license. This is usually given by your respective local municipal authorities. In some cases this might not be necessary, especially if you are operating say, from your home. Business or company registration is necessary, especially if you want to be taken seriously. Proper registration will also make it easier to get bigger clients and to source funding if need be.

Insurance & Business Bank Account

Under normal circumstances you will be dealing with machinery. This implies that anything can go wrong any time. To prepare yourself for such scenarios you must insure your laundry business. After all, you will be dealing with people’s clothes. Insurance helps you to not bleed financially if unfortunate incidents occur. Open a business bank account to take note of, trace, and generally manage your laundry business finances. You would not want to be personally liable when things go south.

Machinery & Equipment For Laundry Services Business

For any business to run successfully it needs the right machinery & equipment. It is important to invest in quality washing machines, and dryers for example. If you are the kind of laundry service company that will travel to pick up and drop off laundry you will need to purchase a vehicle as well. Ensure that your business plan has a list of all the machines, equipment, detergents needed by your laundromat business. The kind of services you choose to provide will determine the kind of equipment and detergents you will need. The costs of purchasing the machines & equipment should be included in your laundry business plan.

Products And Services

You should have a clear picture of the kind of products and services you plan on offering. These products and services will be depend on your target market. Some of the popular services offered by other laundry service companies include washing,  drying, and dry cleaning of regular clothes , beddings, blankets, carpets and curtains to name a few. There are other laundromats that have complimentary services such as shoe repairs in addition to their laundry services plus there are others that also offer garment mending. It may be profitable to offer other complimentary services in addition to the regular laundry services. However, make sure that your services are profitable and are required by your target market. You can pick up and deliver laundry, provide a self-service laundromat, or offer dry cleaning services. Whatever services you decide to provide, your laundry services business plan should clearly outline them.

Competitive Analysis

Do market research to figure out where the market gaps are. This is because it would be ideal to find a location that is underserved or not served at all. If your intended target market has other laundry businesses close by then study them. The quest is to find out how you can differentiate your laundry business. Differentiators start off with choice of location, types of services, prices, and add-ons, amongst others. Learn from the competitor laundry businesses and capitalize on their shortcomings.

Staff & Management

Your staff members have a direct effect on how successful your laundromat business will be. As such, it is important to hire people that are experienced in this kind of business and who also love doing their jobs. You will need to hire cleaners, laundry attendants, and finance & operations staff who will assist you in running your business. The number of people you hire will depend on the size of your operations as well as the services you intend on offering. Make sure that your workers know how to safely use detergents, cleaning chemicals, laundry machinery and handle delicate materials. Laundry equipment and cleaning chemicals can be dangerous thus it is important to hire experienced staff.

It is important to set up procedures and processes to make your operations efficient and simple. Ensure that your laundry attendants know how different fabrics are treated, washed, and dried. Handling people’s clothes and other belongings needs special care if you want to run a successful laundry services business. Also adhering to industry safety regulations is crucial if you want your  business to be successful. Your laundromat business plan should have a clear description on who you will hire, your operational procedures as well as the salaries and  operational costs of your business.

Some of the day to day activities of a laundry services business include;

• Washing and drying of clothes using washing machines, dryers and handwashing
• Serving customers, taking and delivering orders,
• Advertising and marketing
• Cleaning the facilities

The market for laundry services is very large. With an increasing population and more people entering the workforce very few people have time to do their laundry. Students, working parents and other professionals have very busy lifestyles with limited time on their hands. As such, the demand for laundry services is very high. The demand for laundry services in institutions such as prisons, schools, universities, and hospitals is high. Many of these organisations would rather outsource their laundry needs than buy expensive washing machines and dryers. Not everyone can afford a washing machine so setting up a laundromat close to apartments or flats to serve individuals can also be profitable.

Given the increase in the number of working professionals, the need for laundry services is likely going to go up in the coming years thus, setting up a laundry services business is profitable. Before you venture in any kind of business developing a business plan is essential. That way you can determine whether your business idea is feasible or not. With a a good laundry business plan, you can outline the risks associated with your business, ways to minimise them, your operational and financial plan.

Keys To Profitability

Strive to score regular and bulk clients.

The laundry business is a game of numbers. The more clothing items you push, the more the revenue. The best way to easily achieve that is by getting regular and bulk clients. These are clients who normally need laundry done almost daily and in large quantities. Examples of such clients are health facilities, academic facilities, or hospitality facilities. Common examples of such are hospitals, schools, and hotels. Retainer arrangements with them would be great.

Provide Unbeatable Convenience

There are many ways you can do this. A good example is to offer cheap (or even free) pick-up and deliveries. The driving element in people wanting to get their laundry done is convenience. Often time clients have to walk in and drop their laundry. Then they come back later to get their clothes. Most people honestly do not enjoy or have time for that. You can step in to offer convenience by offering to do pick-ups and deliveries later on. You can charge a small almost negligible fee or you can offer these as free services. This is a good example of how you can score more clients. Ensuring the shortest possible turnaround is another way to provide convenience. This also means you must even strive to have a service where clients walk-in and wait for their clothes.

Quality Services Are The Master Key

People expect their clothes to be properly cleaned or washed. A sure way of retaining your customers is by making sure you produce quality every time. Your laundry business must be synonymous with guaranteed quality. Customers might not even be bothered if you are pricey. So long you insist on and ensure consistent quality, customer experiences will be top notch. Not only does that build customer loyalty but it generates word of mouth marketing. A quality-oriented laundry business promotes customer loyalty and drives customer acquisitions.

The laundry business wields vast business prospects in many areas around the world. There are still many places where laundry businesses are non-existent or sparsely available. Those are good indicators of why you should start the laundry business.

Pre-Written Laundry Business Plan (PDF, Word And Excel): Comprehensive Version, Short Funding/Bank Loan Version and Automated Financial Statements

For an in-depth analysis of the laundry services business, we encourage you to purchase our well-researched and comprehensive laundry services business plan. We introduced the business plans after discovering that many were venturing into the laundry business without enough knowledge and understanding of how to run the business, lack of understanding of the financial side of the business, lack of understanding of : the industry, the risks involved , costs and profitability of the business; which often leads to disastrous losses.

The StartupBiz Global laundry business plan will make it easier for you to launch and run your laundry services business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. This is a complete business plan for a laundry business. It will be easier to plan and budget as you will be aware of all the costs involved in setting up and running the laundry business.

Uses of the Laundry Business Plan (PDF, Word And Excel)

The laundry business plan can be used for many purposes including:

• Raising capital from investors/friends/relatives
• Applying for a bank loan
• Start-up guide to launch your laundry business
• As a laundry business proposal
• Assessing profitability of the laundry business
• Finding a business partner
• Assessing the initial start-up costs so that you know how much to save
• Manual for current business owners to help in business and strategy formulation

Contents of the Laundry Services Business Plan (PDF, Word And Excel)

The business plan for laundry includes, but not limited to:

• Marketing Strategy
• Financial Statements (monthly cash flow projections, income statements, cash flow statements, balance sheets, break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortization)
• Industry Analysis
• Market Analysis
• Risk Analysis
• SWOT & PEST Analysis
• Operational Requirements
• Operational Strategy
• Why some people in the laundry business fail, so that you can avoid their mistakes
• Ways to raise capital to start your laundry business

The laundry services business plan package consists of 4 files

• Laundry Business Plan – PDF file (Comprehensive Version – 81 Pages)
• Laundry Business Plan – Editable Word File (Comprehensive Version – 81 Pages)
• Laundry Business Plan Funding/Bank Loan Version- Editable Word File (Short version for applying for a loan/funding – 41 pages)
• Laundry Business Plan Automated Financial Statements – (Editable Excel File)

The business plan can be used in any country and can be easily edited. The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

Click below to download the Contents Page of the Laundry Services Business Plan (PDF)

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I was extremely lucky to come across StartupBiz Global. Their business plan exceeded my expectations, and most importantly I was able to secure a loan from my bank. Thank you guys, now my dreams are coming true!

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Just wanted to say I am very happy with the business plan and I will gladly recommend your products, thank you very much and have a great day.

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The business plan which I purchased from your website saved me TIME and MONEY! The layout of the business plan was excellent. The financial statements were detailed and easy for me to edit. I will come back to purchase another business plan soon.

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I found Startupbiz Global online when I was in desperate need of a business plan. I was overwhelmed by the quality of the business plan, it’s comprehensive and well researched! I did not have to wait to get the business plan, I got it instantly after payment. I highly recommend Startupbiz Global, and would happily use them again in the future.

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I was able to understand the business side of farming because of your business plan. You did extensive research; the business plan was well prepared and fully detailed.  It made everything clear, and I have somewhere to start now. I am confident that I am going to succeed in my business because of the guidance from your business plan.

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StartupBiz Global provided a very professional and comprehensive business plan which I used for my business. The business plan was easy to edit, and I was able to get the funding which I wanted. I highly recommend their business plans.

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Many thanks for your incredibly efficient service and thorough business plan. I am very impressed with the business plan. Before I bought the business plan, I tried to do my own business plan – it was such a nightmare and it turned out badly, also not to mention the stress it caused me. I wish I knew about your website earlier!

Get the Laundry Business Plan (PDF, Word And Excel)

Click Buy Now  below to purchase using Paypal, Credit Card, or Debit Card. After you have purchased, you will immediately see the download link for the business plan package on the screen. You will also immediately get an email with the business plan download link. The Pre-written business plan package (PDF, Word, and Excel) costs $30 only!

If you want to purchase multiple business plans at once then click here: Business Plans Store.

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on [email protected] and we will assist you.

We wish you the best in your laundry services business! Check out our collection of business plans  , and more business ideas .

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Laundry Shop Business Plan: Complete Guide

• January 31, 2023

👇 Check all our resources on laundry shops 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your laundry shop, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your business plan for a laundromat or a dry cleaning business. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

The executive summary is one of the most important elements of your laundry shop business plan. It gives everyone an overview of your business, including the potential lenders and investors, so it’s important to get all the details right.

An executive summary is simply a summary of your business plan, highlighting all the important sections and the funding ask.

Why you need a business plan for a laundry shop

The only reason you would want a business plan is to get a clear roadmap when executing your business strategies from start to finish. This is important when considering a business as competitive as a laundromat , where a lack of attention to minor detail could have a massive impact on the revenue potential. Ideally, your business plan should help you achieve one of the following objectives;

• Help secure funding from banks or other lenders (think about a SBA loan ).
• Get financing from private investors (angel investors, private funds, etc.)
• Obtain a public or private grant

How to write an executive summary for a laundry shop

The structure of any executive summary is always the same, same goes for laundry shops.

Business Overview

What’s your business name? What is your business model? Do you operate a dry cleaning or a laundromat? This section should contain the answers to all these questions and more.

Note that entrepreneurs have 2 business models to choose from when starting a laundry shop. You may want to purchase a franchise or instead open an independent shop. This needs to be crystal clear from the outset in this section.

Other important elements to consider here include the services you plan to offer, the location of your shop and the legal structure of your company.

Market analysis

In this section, you should summarise the market research you would have conducted as part of your business plan. Indeed, conducting a proper market analysis will give you an accurate estimation of the total number of customers that may visit your shop every month.

For example, do you have a clear picture of the exact number of laundry shops in your area? If you are launching a laundry shop within a busy neighborhood, then what’s the competition like?

Other important elements that will come up at this point include the region’s demography and the demand for laundry services, ultimately determining your pricing strategy . 

Management & People

Expand here on the management team and their experience in the industry. Also, make sure you have a clear organizational structure with the different teams and their reporting lines.

Financial Plan

How much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? It is ideal to include a chart depicting your key financials such as revenue, gross profits, and net profit

Funding Ask

There’s no better way to conclude the executive summary than by laying out the objective of your business plan: to raise funding from investors, banks or to obtain a grant.

Therefore, answer the following questions here: What loan/investment/grant are you seeking? How much do you need? How long will this last?

2. Laundry Shop Business Overview

A business overview is exactly what it sounds like: a description of your company and what it offers to your target customers. For a laundry shop, the focus will be on your specific services, how every product is priced, and who your target market is.

Here are the different sub-sections you should cover here:

As part of the business overview section, describe the history of your laundry shop, covering your interest and reason for starting the business today. Explaining the rationale and the “why you” to investors goes a long way.

For example, if your analysis showed that most laundry shops in the region welcome customers to come in for their cleaning services, you could offer pickup and delivery services instead, to stand out from the crowd.

Business Model

The business model answers specific questions about your laundry shop. For instance, will you purchase an already established franchise or start from scratch? Also, are you opening an independent store or opting for a partnership?  

Laundry Services and Products 

There’s no limit to the number of services and products you can offer at your laundry shop. However, you need a clear strategy to truly stand out from the crowd and target the desired market base. Most importantly, you need to show the potential investors why they should trust your business model and nothing else. 

A standard laundry shop in the US will almost certainly focus on washing, drying, and folding services. However, you can take it a notch higher by offering additional services like dry cleaning, ironing, and stain treatment. Be clear if you cater to a specific target market like colleges, toddlers (diaper services), restaurants, animal shelters, inns, or hospitals. 

Pricing Strategy

What’s a fair price for laundry services? Such questions are best answered after assessing your target audience and other important details related to the laundry shop business. Of course, you don’t have to go overboard when setting your prices for a new start-up. 

On average, laundry services cost about $2.00 per load in most US states. So, this could be a good starting point as you continue to explore the market to determine the most reasonable prices for your audience. 

Generally, the cost of laundry services depend on the location and quality of services. While most laundry services that allow clients to drop off their laundry for cleaning charge by weight, some will help customers pick the desired services from the menu.

Target Audience

For a laundry shop business, it’s important to find out if the local area even needs your services in the first place. And even after identifying an obvious market gap, you will want to dig deeper to find out what the customers will appreciate most about your business and why they need laundry services. 

Knowing your target market not only helps you attract and retain new clients but also shows the lenders the viability of your business model. 

Legal Structure

The legal structure is the last element you may want to include in your laundry shop’s business overview section. Most laundry shops in the US are operating as a limited liability company (LLC). 

But as you may already know, the legal structure is never a one-size-fits-all affair. So choose a structure that matches your needs between a corporation or a partnership.

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Laundromat + Dry Cleaning Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Laundry Shop Market Analysis

A proper market analysis is another very important section in your laundry shop business plan, helping you showcase your wealth of knowledge about the market. And that’s exactly what many investors will want to see. 

For a laundry business, setting up your shop in a busy location with lots of apartments might be a goldmine, helping you reach out to a large audience in little to no time. Unless you want to spend a couple of hours on the road traveling to offer your pick and delivery services, you will want your laundry shop to be as close to the target market as possible. 

Laundry Shop Market Trends

As part of a comprehensive market analysis, ensure you understand the market trends before jumping on the laundry shop train. An overview of the current market size and a prediction of the future growth opportunities should help you make clear business decisions. 

How big is the laundry industry in the US?

It’s always good to present a few numbers for the US market. For example, you could use the US market size of $10 billion in 2020, expected to grow by 4% annually from 2021 to 2028.

How big is the laundry industry in your area?

However, there are good chances you will want to be as specific as possible by restricting your analysis where you plan to operate instead. Indeed, whilst the US market for laundry facilities might be growing overall for certain reasons, it might not be the case at all in your area.

This can be as easy as listing all the different laundry shops (laundromats, online on-demand delivery / pickup laundry, dry cleaners) in your area.

How fast is the laundry industry growing in your city?

Now let’s look at growth.

Here, you can use the number of laundry shops in your city. For example, assuming there were 20 shops in your city in 2020 and 24 in 2022, we can assume your market is growing at +10% per year.

Laundry Shop Competitor Analysis

A healthy competition puts you on your toes, ensuring you work hard to improve your services and never stay in your comfort zone. However, competition only makes sense if you are smart enough to understand your competitors’ biggest deficiencies.

After finding out the number of laundry shops in the area, some of your biggest competitors in the field, and the services they offer, you will want to go a step higher to evaluate other vital elements. 

For example, you may want to know how much your competitors charge for the same laundry services, the average number of employees and their salaries, and the estimated number of customers they serve every month. The data you obtain from such analyses should help you make smart decisions, fully motivated to meet your clients’ expectations. 

Laundry Shop Customer Analysis

Now that you know the market trends and the level of competition, who exactly are you selling to? This is more or less the same as the target audience, and everything still hinges on the nature of the individuals you intend to serve. 

You can deduce this information from the competitive analysis , taking note of the need for laundry services in the area and the region’s demographic pattern. Find out if the local community appreciates online booking because that will force you to design a reliable website with a user-friendly booking section. 

4. Sales & Marketing Strategy

The sales and marketing strategy section of your business plan should include information on how you will attract new customers to your laundry shop.

Keep it simple by answering specific questions about your business. For example, what marketing channels are best suited to your target audience? How will you know that your marketing strategy is working? What’s the estimated marketing budget? And do you plan to include incentives like bonuses and offers to attract new clients within the first few days/weeks of operation? 

Laundry Shop Marketing Channels

You will never run out of options when it comes to the marketing channels for a laundry shop business. The only question is whether the chosen strategy suits your target market.

Ideally, the chosen marketing channel should be creatively designed to deliver results while helping you outshine some of your biggest competitors in the field. And there are numerous options, including;

• Social media ads (Facebook, Instagram)
• Local pay-per-click campaigns (e.g. Google Ads )
• Website 
• Partnerships (with corporates, hotels, fitness clubs, etc.)

What Are Your Unique Selling Points (USP)?

A unique selling point explains how you stand out from the competition. This section includes a specific feature that customers can only find in your business and should be communicated concisely. 

Your USPs separate your business from competitors, and help customers make a decision between one laundry shop and another.

Of course, a unique selling point varies from one company to another, but some of the key factors that should guide your decision include;

• Price : you may be cheaper vs. your competitors
• Location : your laundry shop might be closer to your target customers
• Quality : you offer higher-quality services and/or faster turnaround
• Services : you might offer an online booking service with the ability for customers to order pickup and delivery so they don’t have to leave the comfort of their home

5. Management & Organizational Structure

The 5th section of your laundry shop business plan should be about people. It should include 2 main elements:

• The management team and their experience / track record
• The organizational structure: what are the different teams and who reports to whom?

Here you should list all the management roles in your company. Of course, the amount of details you need to include here varies depending on the size of your company. A franchise business with a number of laundromats would need more detail vs. an independent laundromat.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

Organizational structure for a laundry shop

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, operations, marketing, etc.)? Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles, employees and contractors. Make sure to highlight with reporting lines who manages/supervises whom.

6. Laundry Shop Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your laundry shop is an attractive investment.

There should be 3 sections to your financial plan section:

• Your historical financials (only if you already operate the business and have financial accounts to show)
• The startup costs of your project (if you plan to open a new laundromat , purchase new washing machines, renovate your facilities, etc.)
• The 5-year financial projections

Historical Financials (if any)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a laundry shop, startup costs are all the expenses you incur before you open the space to your customers.

These expenses typically are:

• The lease deposit for the space you rent (if your decide to rent)
• The loan downpayment for the purchase price of the building (if you decide to buy with a mortgage)
• The design and renovation of the existing facilities
• The equipment (washers, dryers, coin machine, etc.)

The total startup costs depend on a number of factors, such as the type of business model (laundromat vs. dry cleaning), the quality of the building (whether there is a lot or remodeling to do or not), the number and quality of the machines, etc.

As an example, it costs on average $151,000 to $490,000 to start a laundromat with 15 front-loaders and 10 dryers. For more information on how much it costs to open and run a laundry shop, read our complete guide here .

Laundry Shop 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your laundry shop business plan.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions and benchmarks used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even ?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 20%) on your margins?
• What is your average customer acquisition cost (CAC) ?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of customers over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of customers as a small change in these assumptions will have a big impact on your revenues.

When it comes to the costs, consider both startup and operating costs . For more information, read our complete guide here .

7. Funding Ask

This is the last section of your laundry shop business plan. Now that we have explained what your laundry shop is about, what’s your strategy, where you go and how you get there, this section must answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any laundry shop business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in buying the real estate? Or will it cover mostly the cost for the acquisition of the machines?

Those are very important financial questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our laundry shop financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Related Posts

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How to Build a Financial Model for a Laundry Shop

• February 24, 2023

Privacy Overview

Laundry Service Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Service Industry » Laundry Business

Are you about starting a laundry & dry cleaning business ? If YES, here is a complete sample laundromat business plan template & feasibility report you can use for FREE.

Hygiene is one important thing that must not be practiced with less seriousness; as a matter of fact, it has to be a frequent practice. One must take it really seriously, so as to avert bad odor and sickness; it is for this reason that one must keep things really clean.

This is also the reason why people love to wash their clothes. However, there are times when one might not have the luxury of time to the laundry. That is where the Laundromat business comes in. This is one business that people all over the world are beginning to key into because of the level of profitability which it promises.

If you are thinking to start in this line of trade, then that is a good idea. Good news is that you can choose to start on a small or large scale. This all depends on the capital which you have got to start the business Below is a sample Laundry business plan.

A Sample Laundry Service Business Plan Template

1. industry overview.

In the united states of America and in most developed countries of the world, self-service laundry business which is popularly called Laundromat in the United States is rapidly an essential part of the urban life. This is so because in this age and time, 24 hours seems not to be enough, especially for people that work in the corporate world or even those who run their own businesses.

As the name implies, a self-service laundry or coin wash / laundry or Laundromat is a laundry facility where people come in to personally wash and dry their clothes; technically, customers provide their own labor and still pay the price for making use of the laundry equipment made available.

Customers have the option of paying with coins which is the popular payment option and they can also pay via swipe cards that subtract the cost of the wash or dry or even via mobile money. Despite the fact that customers provide their own labor, some Laundromat owners still employ people to man or provide assistance to customers.

It is normal to find Laundromats where operators are employed to man the day to day operations, as well as provide value added services like; helping customers iron their clothes, starch their clothes, and fold their clothes et al.

Usually when Laundromat hire employees, the core responsibility assigned to them is to man the counter, give directions to customers, sell washing powder, sell laundry bags, provide change and watch over the washing machines and other equipment in the Laundromat to guide against theft of the machines or even customer’s clothes.

Although the laundry industry can be said to be a competitive trade, but it does not in any way stop entrepreneurs who are creative to still make headway in the trade.

It is indeed a profitable industry especially when the business is well located. No doubt busy cities with growing population might just be highly suitable for Laundromat. There are loads of people that patronize Laundromats; and they include; busy corporate executives, students, and even senior citizens.

In the bid to stay afloat in the highly competitive Laundromat business, owners of Laundromats now go the extra mile to ensure that they make their facilities welcoming and conducive for customers. As a result, Laundromats now have coffee bars, snack bars, cigar lounge, video games, children’s playground and free Wi-Fi connection, amongst others.

Over and above, any aspiring entrepreneur can comfortably start his or her own Laundromat business by acquiring an existing Laundromat and then refurbish it to meet the expected standard, or start the business from the scratch by constructing a new one and then equip it with the needed equipment and accessories.

The average startup cost for a standard Laundromat business is around $250,000 to $500,000. When starting your own Laundromat business, ensure that you choose a location where you can easily attract the kind of people that patronize Laundromat services.

2. Executive Summary

Las Vegas City Laundromat is a registered Laundromat facility that was built to serve the people of Las Vegas- especially the busy corporate executives and students. Our Laundromat will be located in the heart of the city of Las Vegas which is less than 30 minute drive from McCarran International Airport in Las Vegas, and 10 minutes minute drive from Mandalay Bay Event Center.

We are strategically positioned in the world’s headquarter for casinos and games; a commercial center and we are set to services the whole of the community as well as visitors and travelers alike. Las Vegas City Laundromat is a standard Laundromat in a 6,000 square feet facility; we have one of the biggest Laundromats with the latest and easy to use washing machines and dryers.

Aside from welcoming customers to do their laundry chores at an affordable fee in our Laundromat, we have a conducive environment that will encourage them to always choose us as their number one choice. We have a coffee bar in our facility, we cigar lounge, we have children’s fun center and video games and snacks bar et al.

Our Laundromat will be open from 6 a.m. and close 10 p.m. from Mondays to Thursdays and will run a 24 hours service from Friday to Sunday. We decided to operate in this format because from our market survey and feasibility studies, we realized that customers usually do most of their laundry during weekends.

Las Vegas City Laundromat is a proud member of the Coin Laundry Association of America and we are well positioned to become one of the leading Laundromat facilities in the whole of Nevada. We will be providing our esteemed customers the right environment and equipment for them to comfortably do their laundry.

We will also provide additional services such as ironing, folding and packaging of clothes for our customers. Our attendants will always be available to change money, sell detergents and softeners et al. We are quite aware that in order to become the number one Laundromat in Nevada, we must continue to make our facility welcoming and relaxing and that is exactly what we will do.

We are open to the use of latest technology in the industry. No doubt our excellent customer service and the range of additional complementary services we offer will position us to become one of the leading Laundromats in Las Vegas, Nevada.

Las Vegas City Laundromat is owned and managed by Anthony Miller and family. The business will be financed by Mr. Miller and he will be actively involved in the day to day operation of the Laundromat. Mr. Anthony Miller has a B.Sc. in Business Administration and Management and he has well over 5 years of experience in the service industry.

3. Our Products and Services

Las Vegas City Laundromat is a standard Laundromat with state of the art facility specifically positioned to become the market leader in the industry. Our major purpose of starting this business is to provide a suitable and comfortable facility where people can easily do their laundries with little stress at an affordable fee.

Much more than providing a facility where people can do their laundries, we also offer complementary services; services that will get our customers hook to us. Bottom line is that we will go all the way to help our customers maximize their time when they patronize our Laundromat. These are the services and amenities that will be made available to our customers;

• Self – service washing
• Dry cleaning services
• Folding and packaging of clothes
• Home delivery services
• Cigar lounge
• Children playground
• Video games
• Big screen movies

4. Our Mission and Vision Statement

• Our Vision is to operate one of the most successfully Laundromat in Las Vegas, Nevada.
• Our mission is to develop a highly successful and profitable Laundromat business with state of the art facility in the heart of Las Vegas, Nevada; a business that will not only meet the needs of her clients but also supersede their expectations.

Our Business Structure

Las Vegas City Laundromat is set to become one of the leading Laundromat businesses in the whole of Nevada, hence the need for us to build a solid business foundation and business structure that will enable us achieve our aims and objectives.

Excellent customer service and efficiency are top priority for us which is why we will ensure that we look for applicants that match the picture of the business who want to build before hiring them. Although we will provide trainings in areas such as excellent customers services et al, but we will ensure that we shortlist applicants that are customer centric.

In essence, we want to build a team, a dedicated workforce that will work together to help the organization achieve its set targets.

We will not only hire attendants that will help supervise our Laundromat and attend to customers need when they patronize our services, but we will also hire employees that will manage our coffee café, cigar lounge, snacks bar, and our children’s playgrounds et al. Las Vegas City Laundromat will employ customer centric and skilled people to occupy the following position;

• Manager (Owner)
• Accountant / Cashier
• Marketing Officer
• Laundromat Attendant
• Coffee Café and Snacks Bar Manager

Cigar Lounge Manager

• Children’s Playground Manager
• Security Guard

5. Job Roles and Responsibilities

Manager (Owner):

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for managing the daily activities at the Laundromat
• Ensures that the facility is in tip top shape and conducive enough to welcome customers
• Interfaces with vendors
• Prepares budget and reports for the organization
• Responsible for Training and Development in the organization
• Handles procurement
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team hires

Marketing Officer (2)

• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information.
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Manages the company’s CRM system
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al

Coffee Café and Snacks Bar Manager:

• Interacts with customers, take orders for coffee and snacks.
• Responsible for preparing different flavor and style of coffee for customers
• Makes lists of supplies in conjunction with the bar manager
• Ensures that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
• Responsible for quality control
• Assesses customers’ needs and preferences and make recommendations
• Makes lists of supplies in conjunction with the management
• Prepares inventory or purchase requisitions as needed to replenish supplies.
• Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
• Responsible for managing the cigar lounge
• Prepares inventory or purchase requisitions as needed to re – stock the lounge.
• Clears ashtrays regularly
• Ensures that the assigned lounge area is fully equipped with tools and products needed to by our clients

Accountant / Cashier:

• Moves round the machines to collect payment after each working shift
• Prepares financial report at the end of every working week
• Handles all financial transaction on behalf of the company
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Handles any other duty as assigned by the manager

Laundromat Attendants

• Mans the various washing machines and dryers
• Assists customers as required by them especially on how to operate our machines
• Provides change for customers
• Sells detergent and softener to customers
• Ensures that the Laundromat is clean and ready to welcome customers at all times
• Responsible for ironing and folding of clothes based on demand
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows et al.
• Ensures that toiletries and supplies don’t run out of stock
• Handles and move objects, such as waste baskets, clothe rack and hand dryer et al
• Handles special request like pick up and home delivery
• Handle any other duty as assigned by the manager

Children’s Play Ground Manager

• Responsible for managing children’s play ground
• Ensures that the children are safe and happy
• Makes recommendation for purchase of children’s toys and video games
• Mops the floors
• Wipes down the machines
• Cleans the soap dispensers in your front-load washers
• Washes off the folding tables
• Cleans the bathroom
• Empties the trash
• Washes the windows
• Cleans the vending machines, change machines and video game screens

Security Guards

• Ensures that the facility is secured at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Handles any other duty as assigned by the restaurant manager

6. SWOT Analysis

No doubt starting a Laundromat is indeed capital intensive, especially for aspiring entrepreneurs who may not have huge sum of money saved up in a bank. We are aware that it will require loads of cash to set up a standard Laundromat business in Las Vegas, which is why we decided to do all that is required to build a profitable business

We don’t intend to invest our hard earned money in a business that we know we are not truly cut out for. One of the tools that is required to position us in building a successful Laundromat business is SWOT Analysis.

We hired the services of Mr. Coleman Carrington, an HR and Business consultant who is based in Las Vegas, Nevada, to help us conduct SWOT analysis and draft a laundromat marketing plan for our company and he did a pretty good job for us.

Here is a of the result we got from the SWOT analysis that was conducted on behalf of Las Vegas City Laundromat, Las Vegas, Nevada;

Las Vegas City Laundromat is centrally located in a densely populated area in Las Vegas; our location is in fact one of our major strengths. Aside from the basic service that we offer, we also offer complimentary services that most of our competitors do not offer.

Our Laundromat facility is located inside a very big facility. We have the latest washing machines, dryers and equipment and our attendants are well groomed to handle various classes of customers.

The weakness of Las Vegas City Laundromat could be the fact that it is a new business, which is owned by an individual (a small family), and we may not have the financial capacity to sustain the kind of publicity that can give us leverage.

• Opportunities:

We are centrally located in one of the busiest areas in Las Vegas and we are open to all the available opportunities that the city has to offer.

Our business concept has also positioned us to attract people who like doing their laundries and catching some fun at the same time. Las Vegas is one of the densely populated cities in the United States, and indeed the population translates to opportunities.

One of the major threats that confronts businesses all over the world is economic downturn; when the economy is bad it affects consumers spending which in turn impacts businesses negatively. Another threat that we are likely going to face to confront us is the emergence of a new Laundromat within the same location where Las Vegas City Laundromat is located.

7. MARKET ANALYSIS

• Market Trends

The ability for business owners to continue to re – invent itself is key to the success of the business. In the laundry industry especially in the U.S., it is trendy to see laundry companies and Laundromats that add additional complementary services to their business offerings.

Once a Laundromat is conducive and relaxing, it sure attracts customers. This is the strategy that helps Laundromat attract customers. This is why Laundromats are now building kids’ fun centers, holding music concerts, karaoke, selling coffee, snacks, and tobacco and hiring attendants who are friendly and helpful.

As a matter of fact, loads of Laundromat owners now realize that they can increase business by providing a play area for children to play. It is encouraging for parents to bring their kids and get them hooked with fun in the playground under the care of a competent employee, whilst they do their laundries.

It is important to state that despite the fact that the trends mentioned above are favorable to Laundromat owners, this does not in any way suggest that the business is booming. The Laundromat industry is what experts describe as a “mature market.

“ Except for areas where that are highly populated; it is easier to find one or more laundry businesses/ Laundromats in same area in most cities in the U.S.

8. Our Target Market

Before choosing a location for our Laundromat business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings which is why we deiced to settle for Las Vegas.

Essentially, those who will benefit from our service offering are busy corporate executives, business owners, households, students and travelers / visitors. These are the category of people that we intend marketing our Laundromat business to;

• Busy Corporate Executives
• Business Owners
• Visitors / Travelers
• Sport clubs

Our Competitive Advantage

From our recently concluded feasibility studies and market survey, we observed that there are several laundry businesses scattered all over the city of Las Vegas, as a matter of fact, there are two or more laundry / Laundromats in same locations in some areas. This goes to show that there are stiffer competition in the industry.

Before launching our Laundromats, we have critically studied the market and we know that we have some form of competitive edge. Our competitive advantage is that we have a standard Laundromat facility that offers additional complementary services that will definitely help us attract and retain customers.

Las Vegas City Laundromat can boast of having state of the art Laundromat facility with latest and easy to use laundry machines (washing machines, dryers, industrial irons et al). We specifically, we leased a big facility, so as to enable us achieve our aim of building a well – equipped children’s playground, coffee and snacks café, cigar lounge amongst others.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Las Vegas City Laundromats will generate income from the following service offerings;

• Self – service laundry jobs
• Ironing, folding and packaging of clothes
• Sale of detergents, laundry bags and other useful laundry products
• Sale of Coffee
• Sales of Snacks
• Pickup and Home delivery
• Cigar Lounge

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field with reference to similar business in Las Vegas.

We know that we are well positioned and we will definitely attract clients that will not only patronize our Laundromat but clients that will patronize our coffee care and snacks bar, and cigar lounge et al meaning that we will generate additional income from these sources.

Below is the sales projection for Las Vegas City Laundromat, it is based on the location of our Laundromat and the type of services and products that we will be offering;

• First Year-:  $80,000
• Second Year-: $120,000
• Third Year-: $180,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any Laundromat offering same additional services like us within 4.5 miles radius from our Laundromat facility.

• Marketing Strategy and Sales Strategy

The marketing strategy for Las Vegas City Laundromat is going to be driven basically by making available standard and safe Laundromat facility, excellent customer service and provision of complementary services. We will work hard to build a loyal customer base; customers that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.

We want to drive sales via making available easy to use washing machines, dryers and industrial irons et al. We are quite aware of how satisfied customers drive business growth especially businesses like Laundromat which is why we will always ensure that our customer service and facility are top notch.

Over and above, our unique selling proposition is that we have various complementary service offerings such as coffee café, snacks bar, cigar lounge; children playground, ironing, folding and packaging, pickup and home delivery, and sale of detergents, laundry bags and other useful laundry products.

In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer; Part of the marketing and sales strategies that we will adopt are;

• Open our Laundromat business with a party and free trial for all our visitors for the first three days of launching the business.
• Advertise our Laundromat business on national dailies, local TV stations and local radio station
• Promote our Laundromat business online via our official website and all available social media platforms
• Continuously Improving the performance of our brands
• Hire the services of experts to make our brands the first choice for in Las Vegas
• Delivering consistent customer experiences to all our guest; making our first impression count positively
• Make use of attractive handbills to create awareness and also to give direction to our Laundromat.
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our Laundromat business.

11. Publicity and Advertising Strategy

We are aware of the power of publicity and advertisement for new businesses like ours which is why we created a budget that will help us access various publicity and advertising platforms that will enable us reach out to our potential market.

At Las Vegas City Laundromat, will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our Laundromat business. Here are the platforms we intend leveraging on to promote and advertise Las Vegas City Laundromat;

• Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our Laundromat business in relevant magazines (America Coin – Op, and Journal Coin Laundry News et al), local newspaper, local TV stations and local radio station.
• Promote our Laundromat business online via our official website
• List our Laundromat business on local directories (yellow pages)
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
• Install our Bill Boards on strategic locations
• Direct coupon mailing approach
• Engage in road show from time to time
• Distribute our fliers and handbills in target areas all around Las, Vegas.

12. Our Pricing Strategy

At Las Vegas City Laundromat, our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Las Vegas.

Be that as it may, the management of Las Vegas City Laundromat have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our products (snacks, cup of coffee, cigar, detergents et al) will be same as what is obtainable in any part of the United States of America.

• Payment Options

Basically, we have made provisions for our washing machines and dryers to accept coins , but that does not in any way restrict us from receiving payments from other options especially for our complimentary service offerings. In other words, our payment policy is going to be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;

• Payment by cash /coins
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.

13. Startup Expenditure (Budget)

This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in Las Vegas, Nevada – $750 .
• Legal expenses for obtaining licenses (Health department license and business license) and permits (Fire department permit, Air and water pollution control permit, and Sign permit et al) – $4,500.
• Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of $3,580 .
• Cost for hiring Consultant – $2,000 .
• Insurance (general liability, theft, workers’ compensation and property casualty) coverage at a total premium – $30,800 .
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the Laundromat – $70,000 .
• Cost for facility remodeling – $50,000 .
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ( $3,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• Storage hardware (bins, utensil rack, shelves, glasses case) – $2,720
• The cost for Washer hook-up fees (sewer connection) – $800
• Cost for serving area equipment for coffee café and snacks bar ( glasses, flatware) – $5,000
• Cost for laundry machines and equipment (washing machines, dryers, industrial irons, ironing board et al ) – $100,000
• The cost for the purchase of furniture and gadgets (, Printers, Telephone, TVs, Sound System, video games, toys, vacuum cleaner, tables and chairs et al) – $30,000 .
• The cost of Launching a Website – $600
• The cost for our grand opening party – $5,500
• Miscellaneous supplies (cleaning supplies, soap, invoices for wash-and-fold, bathroom supplies, etc.) – $10,000

We would need an estimate of $1 million to successfully launch our Laundromat business in Las Vegas Nevada. Please note that the startup cost is higher than the average startup cost for a Laundromat business simply because we intend adding coffee café, snacks bar, cigar lounge and children’s playground.

Generating Funding / Startup Capital for Las Vegas City Laundromat

Las Vegas City Laundromat is a family business and it will be financed by the owner who is also the Laundromat manager. These are the areas where we intend sourcing for fund for Las Vegas City Laundromat;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from family members and friends (soft loans)
• Generate a larger chunk of the startup capital from the bank.

14. Sustainability and Expansion Strategy

Las Vegas City Laundromat is set to become the number Laundromat business in the whole of Nevada which is why we took our time to craft out business plan that will help us sustain the business , as well as grow the business. Part of the plans we have in place to sustain our Laundromat is that we will have efficient machines and equipment.

We will also continue to deliver quality services, improvise on how to do things faster and cheaper. We are not going to relent in providing conducive environment for our workers and also the required trainings that will help them deliver excellent services at all times.

We are quite aware that our customers are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in diversifying our services; expand our products and service offerings once the need arises.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit licenses (Health department license and business license, Fire department permit, Air and water pollution control permit, and Sign permit et al): Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of laundry machines and equipment ( washing machines, dryers, industrial irons, ironing board et al ): In Progress
• Purchase of furniture and gadgets (Printers, Telephone, TVs, Sound System, video games, toys, vacuum cleaner, tables and chairs et al): In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – suppliers of all our needed laundry accessories, drinks, and tobacco et al: In Progress

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Laundromat Business Plan With Expert Tips and Template

Published Apr.21, 2018

Updated May.16, 2024

By: Cynthia Turner

Average rating 4.7 / 5. Vote count: 20

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Table of Content

Are you planning to start your laundromat in 2024? That’s a great decision as the laundromat industry has been experiencing consistent growth of 3-5% annually, and this upward trend is expected to continue for the next ten years. But, before taking the plunge, it is advisable to have a strong laundromat business plan.

In this article, we’ll walk you through the essential steps to create a successful business plan for a laundromat. We will cover key elements of starting a laundromat business plan:

• Laundromat Industry Challenges

Executive Summary

Company overview, customer analysis, competitive analysis, marketing plan for laundromat, operations plan, management team.

After reading this article, you will have the knowledge and confidence to start your own business with this laundromat business plan template. Let’s begin!

What Are the Challenges of the Laundromat Industry

The laundromat industry is growing significantly. In 2022, the global market for coin-operated laundries was valued at $17.55 billion. It will continue to grow at a 9.3% annual growth rate from 2023 to 2030, reaching a substantial $35.84 billion by 2030. (Source: Grand View Research )

However, several significant challenges can hinder growth and profitability:

1. Increasing Competition – As outlined in our washing machine business plan, the laundromat industry faces increased competition from online laundry services. According to IBISWorld, the market size of the laundromat industry has grown 0.5% annually over the past five years. (2018 -2023)

2. Rising Operating Costs – Energy, water, and maintenance costs are rising, impacting the profitability of laundromats and making it important to have a solid pressure washing business plan . The Coin Laundry Association reports that utility costs for laundromats have increased by 14% over the last five years.

3. Technological Advancements – Keeping up with technological advancements such as mobile payment systems and smart machines is challenging for traditional laundromats. A survey by American Coin-Op revealed that 45% of laundromat owners consider technology upgrades a challenge.

4. Changing Consumer Preferences – Shifts in consumer behavior towards convenience and eco-friendliness pose challenges for traditional laundromats. Statista reports that 67% of consumers prefer eco-friendly laundry services.

5. Regulatory Compliance – Compliance with regulations adds complexity and costs to laundromat operations. The EPA estimates that laundromats use up to 15,000 gallons of water each month, emphasizing the necessity for adherence to water consumption rules.

If you plan to open a laundromat business, we have created a customizable business plan example/template that includes key sections with helpful tips and samples:

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The executive summary is a concise overview of your entire laundry business plan for a laundry service. It should capture the reader’s attention and provide a high-level understanding of your: 

• Business concept
• Target market
• Competitive advantages
• Financial projections

Write the executive summary last after completing other sections of the business plan.

Tips for Writing the Executive Summary in a Laundromat Business Plan

• Keep the laundromat startup business plan brief (1-2 pages) and engaging
• Highlight the key points from each section of your plan
• Emphasize your unique selling proposition and competitive advantages
• Include financial highlights, such as projected revenue and profitability
• Use clear and compelling language

Sample Executive Summary of a Laundromat Business Plan

Fresh Spin is a newly established laundromat business located in the heart of a densely populated urban area. Our mission is to provide convenient, affordable, and eco-friendly laundry services to residents and businesses in the neighborhood.

Our target market consists of:

• Apartment and condo residents
• University students living in dorms
• Small businesses requiring commercial laundry services

Fresh Spin offers the following competitive advantages :

• Convenient location with ample parking
• Extended operating hours
• State-of-the-art, energy-efficient equipment
• Secure and well-lit facility
• Friendly and knowledgeable staff

Our financial projections indicate strong potential for growth and profitability:

• Year 1 revenue: $375,000
• Year 3 revenue: $625,000
• Projected break-even point: 18 months

With our strategic location, customer-centric approach, efficient operations, and potential to expand into a commercial window cleaning business plan , Fresh Spin is poised to become the premier laundry service provider in the area.

Company overview gives a thorough rundown of what your laundromat business is all about – the kind of legal entity it is, where it’ll be located, and any special perks or services you’ll be offering to customers. It also explains the laundromat business model you’re going with, the specific customer base you’re targeting, and what competitive edges your laundromat will have over others in the area.

Tips for Writing the Company Overview in a Laundromat Business Plan

• Clearly state the legal structure and ownership details while writing a business plan for a laundromat
• Define your business name, location, and why you chose it
• Craft a compelling mission statement that reflects your core values and purpose
• Outline your short-term and long-term goals clearly
• Highlight what makes your laundromat unique and different

Sample Laundromat Business Plan Company Overview

Fresh Spin is a limited liability company (LLC) owned and operated by Jane Charles and her husband, Nick Well. The business is located at 123 Main Street, in a bustling downtown area.

Mission Statement

What we’re aiming for is to make doing laundry an easy, green, and wallet-friendly experience for folks and businesses around here. We want to provide excellent customer service by combining modern facilities with helpful staff.

Short-term Goals

• Achieve a 50% market share among apartment residents within the first year
• Establish partnerships with local businesses for commercial laundry services
• Implement energy-efficient practices and reduce our environmental footprint

Long-term Goals

• Expand the business by opening additional locations in surrounding neighborhoods
• Introduce 24/7 pick-up and delivery services for added convenience
• Become the leading provider of laundry services in the city

Unique Selling Proposition

Fresh Spin offers a combination of convenience, eco-friendliness, and exceptional customer service unmatched in the area:

• 24/7 access with ample parking
• High-efficiency, energy-saving equipment
• Secure and well-lit facility for safety
• Friendly and knowledgeable staff available during operating hours
• Commitment to sustainable practices and reducing our environmental impact

The customer analysis section is about understanding your target customers inside and out. Take into account their demographic and psychographic profiles, as well as their laundry requirements. It’s also important to distinguish between your primary and secondary customer groups and communicate how your laundromat will meet their needs.

This information is crucial for tailoring your services, pricing, and marketing strategies to attract and retain customers while exploring a potential business plan for a junk removal service to diversify offerings.

The enterprise has thoroughly researched the market, identified opportunities, and formulated a marketing strategy to achieve success. More and more people are turning to professional laundry business plan providers for key services, creating lucrative business opportunities.

Tips for Writing the Customer Analysis in a Laundromat Business Plan

• Define your target customer segments based on various factors in your small laundromat business plan
• Identify the specific needs and pain points of each customer segment
• Analyze customer behaviors, preferences, and buying patterns
• Gather data through market research, surveys, and customer feedback

Sample Customer Analysis of a Laundromat Business Plan

Fresh Spin has identified three primary target customer segments:

Fresh Spin aims to address these issues by offering a modern, secure, and well-maintained facility with extended operating hours and attentive staff.

In the competitive analysis section, we identify and assess both direct and indirect competitors. We assess their strengths, weaknesses, and identify how we can differentiate from our competitors. Developing business plans for cleaning services provides insight into potential synergies in related markets. 

Tips for Writing the Competitive Analysis in a Laundromat Business Plan

• Identify direct and indirect competitors in your targeted area in your laundromat company business plan
• Analyze competitors’ locations, services, pricing, marketing strategies, and customer loyalty
• Assess their strengths and weaknesses, as well as potential threats and opportunities
• Determine your competitive advantages and unique selling proposition

Sample Competitive Analysis of a Laundromat Business Plan

Fresh Spin has identified three main direct competitors within a 2-mile radius, as well as various indirect competitors in the local market.

A) Direct Competitors

1. Suds City Laundromat

• Well-established business operating for over 20 years.
• Loyal customer base, primarily consisting of long-term residents.
• Slightly lower pricing compared to Fresh Spin.

Weaknesses:

• Limited operating hours, closed on Sundays.
• Outdated facility with aging equipment.
• No digital payment options or mobile app integration.
• Lacks eco-friendly practices and sustainable initiatives.

2. Wash Depot

• Spacious facility with over 80 washers and dryers.
• Ample parking spaces, accommodating customers with large laundry loads.
• Inconvenient location, situated in a light industrial area.
• Poor customer service reputation, with frequent complaints.
• Pricing is comparable to Fresh Spin, but no loyalty programs.

3. Sassy Laundromat and Dry Cleaners

• Diversified services, offering both laundromat and dry cleaning services under one roof.
• Loyalty program with rewards for frequent customers.
• Small facility with only 30 washers and dryers.
• Limited capacity for handling large volumes of laundry.
• Pricing is 15-20% higher than Fresh Spin for laundromat services.

B) Indirect Competitors:

Fresh Spin also faces competition from various indirect sources, including:

• Local dry cleaners and alterations services
• Wash-and-fold services
• Residential apartment buildings and condominiums with in-unit laundry facilities
• Online laundry services and mobile apps

Fresh Spin aims to differentiate itself from its competitors by offering a modern, eco-friendly, and customer-centric laundromat experience. 

Our key competitive advantages include:

• Convenient location in a high-traffic area with ample parking
• Extended operating hours (24/7) for maximum convenience
• Modern, energy-efficient equipment
• Secure and well-lit facility for customer safety
• Competitive pricing compared to local competitors

By addressing the weaknesses of its competitors and leveraging its unique strengths, Fresh Spin aims to establish itself as the premier laundromat in the area, catering to the diverse needs of its target customer segments while promoting sustainability and exceptional customer service.

Operational and Strategic Planning

The marketing plan outlines your strategies for attracting and retaining customers. Consider various marketing channels, and describe your branding, pricing, and customer loyalty programs.

Tips for Developing the Marketing Plan of a Laundromat Business Plan

• Define your brand identity, positioning, and messaging in your universal laundromat business plan
• Develop pricing strategies that align with your target market and competitive landscape
• Identify effective promotional channels and tactics
• Outline customer service and loyalty programs
• Set measurable marketing goals and budget allocations

Sample Marketing Plan for a Laundromat Business Plan

Branding and positioning.

Fresh Spin aims to establish itself as the premier provider of convenient, eco-friendly, and customer-focused laundry services in the area. Our brand positioning emphasizes:

• Convenience: Extended operating hours, accessible location, and user-friendly facilities
• Sustainability: Energy-efficient equipment and practices to reduce environmental impact
• Superior Customer Experience: Attentive staff, clean and secure facilities, and value-added services

Our brand messaging will highlight these key pillars through a consistent visual identity (logo, color scheme, and branding elements) and clear communication across all marketing channels.

Pricing Strategies

Fresh Spin will employ a competitive pricing strategy, offering rates slightly below the market average to attract price-conscious customers. 

Our pricing structure includes:

• Wash and Dry Cycles: $ 2.50 for a standard load (comparable to competitors at $3.00)
• Large Load Pricing: $4.00 for a large load (20% discount compared to competitors)
• Commercial Laundry Services: Customized pricing based on volume and frequency

We will periodically review and adjust pricing based on market conditions, operating costs, and customer feedback.

Promotional Activities

To build brand awareness and attract new customers, Fresh Spin will implement the following promotional activities with an annual marketing budget of $25,000 .

Grand Opening Event: $5,000 (20% of budget)

• Offer free wash and dry cycles, giveaways, and promotional discounts
• Targeted social media advertising and local print/radio ads

Local Advertising: $6,000 (24% of budget)

• Targeted ads in community newspapers ($3,000)
• Flyers and direct mail campaigns ($3,000)

Social Media Presence: $4,000 (16% of budget)

• Active engagement on platforms like Facebook, Instagram, and Nextdoor
• Paid social media advertising and influencer partnerships

Loyalty Program: $2,500 (10% of budget)

• Rewards program for frequent customers (e.g., free wash after 10 visits)
• Program management, promotional materials, and customer communications

Partnerships: $5,000 (20% of budget)

• Collaborate with local apartment complexes, universities, and businesses
• Offer discounts, bundled services, or revenue-sharing arrangements

Other Marketing Expenses: $2,500 (10% of budget)

• Printed materials (brochures, flyers, banners)
• Website development and maintenance
• Promotional merchandise (t-shirts, tote bags)

The operations plan details the day-to-day operations of your laundromat. This includes staffing requirements, equipment maintenance, inventory management, and customer service protocols. Explain your plans for ensuring a clean and efficient laundromat environment.

Tips for Developing an Operational Plan for a Laundromat Business Plan

• Describe the physical location, facility layout, and equipment requirements
• Outline staffing needs, roles, and responsibilities
• Develop policies and procedures for cash management, security, and maintenance
• Address environmental and regulatory considerations, such as waste management and energy efficiency
• Identify suppliers and establish inventory management processes

Sample Operational Plan for a Laundromat Business Plan

Facility and equipment.

Fresh Spin is located at 123 Main Street, occupying a 3,000-square-foot space in a high-traffic commercial area. The facility layout includes:

• Main Laundry Area: 40 washing machines (15 large capacity) and 30 dryers (10 large capacity)
• Folding and Sorting Area: Large tables and hanging racks
• Vending Area: Snack and beverage vending machines
• Restrooms and Changing Rooms
• Staff Office and Storage Room

All equipment is energy-efficient and eco-friendly, with features like water recycling systems and energy-saving modes.

Staffing and Operations

Fresh Spin will operate 24/7, with the following staffing structure:

• 2 Full-Time Attendants (Day Shift)
• 2 Part-Time Attendants (Evening/Night Shift)
• 1 Facility Manager (Responsible for overall operations, staffing, and maintenance)

Detailed standard operating procedures will be developed for cash management, security protocols, equipment maintenance, and cleaning schedules.

Environmental and Regulatory Considerations

Fresh Spin, operating in the United States, is committed to sustainable and eco-friendly practices, adhering to the following regulations:

• Compliance with the Energy Policy and Conservation Act (EPCA) and Energy Star certification.
• Adherence to the Clean Water Act and Safe Drinking Water Act.
• Compliance with the Resource Conservation and Recovery Act (RCRA).
• Adherence to local zoning ordinances and health department regulations.
• Compliance with the Fair Labor Standards Act (FLSA) and Occupational Safety and Health Act (OSHA).

Fresh Spin will implement comprehensive policies, procedures, and training to ensure full compliance with all applicable federal, state, and local laws and regulations, maintaining a safe, sustainable, and legally compliant operation.

The management team section introduces the key individuals responsible for leading and operating the laundromat business. Also highlight the team’s relevant experience and qualifications. When hiring additional staff, describe your recruitment and training processes.

Tips for Presenting Your Management Team in a Laundromat Business Plan

• Provide brief information on the owners and key team personnel
• Outline the roles and responsibilities of each team member
• If hiring additional staff, describe the positions and qualifications required

Sample Management Team for a Laundromat Business Plan

Fresh Spin is owned and operated by Jane Charles and Nick Will, with a combined 15 years of experience in the retail and customer service industries.

• Jane Charles, Co-Owner and General Manager: Jane has 8 years of experience in retail management, overseeing operations, staffing, and customer service. Jane is responsible for overall laundromat operations, staff management, and implementing marketing strategies.
• Nick Will, Co-Owner and Financial Manager: Nick has 7 years of experience in financial management and accounting. Nick is responsible for financial planning, cash management, and identifying opportunities for operational efficiencies

Additional Staff

Fresh Spin will employ the following staff members:

All staff members will undergo comprehensive training on equipment operation, customer service protocols, cash handling, and safety procedures.

With a strong management team and dedicated staff, Fresh Spin is well-positioned to deliver exceptional service and achieve long-term success in the local laundry services market.

Need Help With Your Laundromat Business Plan? OGSCapital Can Assist

Confused about how to write a business plan for a laundromat? At OGSCapital, we offer specialized business plan services. Our experienced consultants, proficient in creating professional plans to help entrepreneurs and business owners succeed.

Our business plan include:

• In-depth Market Analysis
• Competitive Landscape Evaluation
• Financial Projections
• Marketing Strategy Development
• Operational Planning

Our SBA business plan writers work closely with you to align the business plan with your vision and objectives. We deliver tailored business plans to meet specific needs of startups and existing businesses. Our well-crafted business plan aids in securing funding, attracting investors, and setting a clear path to success. 

Contact Us to get started on your laundromat business plan.

Frequently Asked Questions

How profitable is owning a laundromat.

According to Coin Laundry Association , there are about 29,500 coin laundries in the US generating nearly $5 billion in gross revenue annually which averages out to $169,491 per laundromat business. As per a coin-operated laundromat business plan, the average business ROI is between 20-35%.

How much does it cost to start a small laundromat? 

The average cost to start a laundromat is estimated to be around $82,010 as per our coin-op laundromat business plan. This cost is an average that takes into account the range provided for each equipment item (as per ZenBusiness) needed to start a new laundromat business as per the table below:

Download Laundromat Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to Write a Laundromat Business Plan + Example Templates

Elon Glucklich

7 min. read

Updated February 7, 2024

Free Download:  Sample Laundromat Business Plan Template

Would you open a business in an industry that continuously sees annual growth rates between 3 and 5 percent , with steady growth forecast for the next decade?

Starting a laundromat business may not sound flashy, but it has proven to be a profitable venture for many.

But just like a retail store or tech startup, operating a successful laundromat business takes careful planning. It also requires accounting for major upfront costs, and keeping in compliance with environmental regulations.  

That’s why it’s so important to conduct extensive research and planning, before investing in building space and expensive commercial-grade laundry equipment. Putting together a solid business plan will help you focus on the important purchases to make and processes to implement to run a successful laundromat business.

Get started by downloading our free sample laundromat business plan template .

• Why You Need a Business Plan for Your Laundromat Business

Because of the careful planning and attention to details required, it’s crucial to map out the vision and structure for your business. That’s where a business plan comes in handy.

Do you know how much you will need to spend on equipment before you ever bring in any revenue? Will you need a bank loan to get up and running? Most customers look for the laundromat that’s closest to them , so how much do you know about the demographics of the neighborhood you plan to operate in?

A business plan is the place to compile your most relevant market research , financial projections , and your overall strategic vision for the business. It’s where you can document assumptions about your startup costs and ongoing operational costs, as well as the processes you’ll put in place to ensure compliance with environmental rules.

This guide will help you structure your laundromat business plan, detailing the main areas to cover in the plan and what types of information you’ll need to compile.

• Understand Your Business Model and Startup Costs

All laundromats are not the same. There are the traditional, coin-operated models. But there are also more modern card-operated systems. Many are self-service, but some provide drop-off service, dry clearing, even tailoring. In your business plan, you should discuss the laundromat business model you are choosing and why. Higher-end services like tailoring might attract a broader customer base, but they bring additional costs.

Your business plan is the place to define the services you will provide . It’s important to document these decisions, even if you are just opting for a traditional coin-operated laundromat. Producing a detailed estimation of your startup costs before launching the business is essential, since it will ensure you are considering the full range of equipment and utility costs.

Once you have defined your business model, you will need to show that it aligns with your projected costs, including:

• Building lease or purchase
• Renovations
• Commercial-grade laundry equipment
• Laundry detergent
• Business license

Without detailing your startup costs upfront, your financial projections for the business won’t be accurate, and you will be less prepared for unexpected costs .

A detailed financial projection will also help you determine how long it will take for your business to break even . With a detailed description of your business model and startup costs, you will be ready to approach lenders or investors to get funding for your laundromat . That initial investment will be key to your success, since laundromat startup costs are often hundreds of thousands of dollars.

Know the Area You’ll Serve

Location, location, location. It’s true for many businesses that the location it operates in plays a major role in determining how many customers walk through its doors. That’s especially true for a laundromat. Many customers will be apartment tenants, and are likely to seek out a laundromat within 1-3 miles of where they live.

So the location of your laundromat is a significant determinant of its potential success, and should be a focal point in your business plan. A strategic location can drive high foot traffic, increase visibility, and ultimately boost revenue.

Your selected location should ideally be in an area with a high density of potential customers. This could include neighborhoods with many apartments or near university dormitories where residents may not have easy access to laundry facilities. Additionally, your location should be easily accessible, preferably on a main road with clear visibility from the street to attract passers-by.

In your business plan, explain why your chosen location meets these criteria. Describe the following:

• Demographics of the area
• Ease of access to the business
• Visibility from the street
• Competitors and their distance from your business

While marketing may not be a huge portion of your operating budget, you will want to demonstrate in your business plan that you have a strategy for acquiring customers and retaining them . Consider strategies you might use to promote your business, like advertising through flyers and newspaper ads, or digital marketing on social media or through search engine optimization.

Understanding your target customers will help inform these strategies. For instance, if your laundromat is near residential areas or college campuses, you may want to advertise in student publications or on social media channels. But if it’s in the middle of a busy downtown, you may want to advertise cleaning services for suits, or commercial laundry services.

• Stay on Top of Operating Expenses

We’ve discussed the sizable costs to open a laundromat business. But there are also ongoing operational costs that need to be taken into account. Think about a washing machine that’s broken down, dryer lint screens that need to be replaced, or maintenance on your water connections. 

Your business plan is where to compile those costs, since they’ll have a significant impact on your long-term finances. You won’t be able to accurately estimate your break even date without them.

Your business plan must detail the maintenance and repair strategies you intend to employ in order to extend the life of your equipment. Document your strategy for handling repairs – whether you’ll use an on-call technician, train any staff to handle minor upkeep, or send faulty equipment to the manufacturer for repairs.

You should also state whether you will have a contingency plan while machines are being repaired. Do you have spare machines, or a regular maintenance schedule to minimize disruption? This will show potential lenders or investors that you’ve considered steps to maintain steady revenue streams.

Don’t forget about utility and insurance costs, as well. These are ongoing expenses that can change as your business grows. You will want to demonstrate in your business plan that you have considered the impact of these costs on your business – not just when you start the business, but on an ongoing basis.

• Compliance Can Make or Break Your Business

Laundromats are subject to a variety of regulations , from local zoning laws to environmental standards. For instance, there might be specific requirements for wastewater disposal, given the amount of detergents and chemicals laundromats typically use. You may also need to comply with safety standards regarding equipment operation and maintenance.

It’s crucial to comply with all relevant regulations, just as in any business. Your business plan should include a section dedicated to detailing these legal and regulatory requirements.

Start by identifying the agencies that oversee these regulations, from local health departments to the Occupational Safety and Health Administration and Environmental Protection Agency. List the concerns these agencies will be looking out for, from wastewater disposal to emissions from your laundry machines. Then, detail the steps you’ll take to ensure compliance, such as regular inspections and audits, staff training and the implementation of safety protocols.

Show customers and your lender that you know about the relevant regulations and have a plan to stay on top of them. Not only will it reassure them that you can responsibly run a laundromat business, but it also reduces the risk of costly fines, operational disruptions and even lawsuits.

• Download a free laundromat business plan template and example

For help getting your business started, download our free laundromat business plan template . You can download this document in Word form and use it as a foundation for your own business plan.

If you want to brush up on how to write specific sections of a traditional business plan, take a look at our step-by-step guide on how to write a business plan .

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Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

Table of Contents

• Know the Area You’ll Serve

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Laundromat Business Plan Template

Written by Dave Lavinsky

Laundromat Business Plan

You’ve come to the right place to create your laundromat business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their laundromats.

Below is a template to help you create each section of your Laundromat business plan.

Executive Summary

Business overview.

Jean’s Clean Laundromat is a startup laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to effectively manage people, finances, and operations will allow her to start her own profitable laundromat. Jean plans on managing the day-to-day operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat will provide general card-operated washing machines and dryers for customers to use on their own as well as a wash and fold service station for customers who want to drop their clothes off to be cleaned by Jean’s staff and picked up later. Jean’s Clean Laundromat will be a comfortable and convenient stop for busy people in the Manhattan area.

Product Offering

The following are the products and services that Jean’s Clean Laundromat will provide:

• Self-service card-operated washing machines and dryers
• Laundry supplies (detergent, dryer sheets, laundry bags, etc.)
• Dry cleaning service
• Wash and fold service
• Laundry pickup and delivery service

Customer Focus

Jean’s Clean Laundromat will target all individuals in the Manhattan area that need laundry service. Specifically, it will target men and women living in the area, busy parents, and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service. No matter the customer, Jean’s Clean Laundromat will deliver the best service, security, and convenience.

Management Team

Jean’s Clean Laundromat will be owned and operated by Jean Smith. She has recruited fellow New York University graduate, Elizabeth Clark, who has a bachelor’s degree in finance to come on board as her accountant and bookkeeper.

Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Elizabeth Clark has worked as an accountant and bookkeeper at a local bakery for over five years and has established herself as a detail-oriented and methodical financial expert. Jean relies strongly on Elizabeth’s diligence, attention to detail, and focus when it comes to keeping the laundromat’s finances in order.

Success Factors

Jean’s Clean Laundromat will be able to achieve success by offering the following competitive advantages:

• Friendly, efficient laundry attendants that strive to go above and beyond for each customer.
• All laundry products and services are delivered with the customers’ comfort and convenience in mind.
• Jean’s Clean Laundromat offers its customers quick pickup and delivery seven days per week.

Financial Highlights

Jean’s Clean Laundromat is seeking $300,000 in debt financing to launch its laundromat business. The funding will be dedicated towards securing the laundromat storefront and purchasing the card-operated machines, and the card system. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs. The breakout of the funding is below:

• Washers and dryers: $80,000
• Card system: $40,000
• Water heating system: $5,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $15,000
• Working capital: $10,000

The following graph below outlines the pro forma financial projections for Jean’s Clean Laundromat.

Company Overview

Who is jean’s clean laundromat.

Jean’s Clean Laundromat is a new laundromat located in Manhattan, New York. The company is founded by Jean Smith, an experienced business manager with a master’s degree in Business Administration. With over ten years of experience as the General Manager for a boutique retail chain, Jean has garnered a positive reputation as a dedicated leader. She is confident that her ability to manage people, finances effectively, and operations will allow her to start her own profitable laundromat. Jean plans on overseeing the daily operations of the laundromat herself and hiring highly qualified staff for essential positions of laundry attendants,  security guards, an accountant, and a sales and marketing professional.

Jean’s Clean Laundromat History

Jean’s Clean Laundromat will be owned and operated by Jean Smith. Jean Smith is a graduate of New York University with a master’s degree in Business Administration. She has been working as the General Manager for a boutique retail chain for over a decade. Jean’s organizational and leadership skills have allowed her to establish and grow a large network of business professionals that are supportive of her new venture, Jean’s Clean Laundromat.

Since incorporation, Jean’s Clean Laundromat has achieved the following milestones:

• Registered Jean’s Clean Laundromat, LLC to transact business in the state of New York.
• Has a contract in place for a one year lease on the laundromat storefront which is approximately 2,000 square feet.
• Hired a marketing professional to begin strategizing a pre-launch marketing campaign.
• Began recruiting a staff of an accountant, marketing and sales manager, security guards, and laundry attendants to work at Jean’s Clean Laundromat.

Jean’s Clean Laundromat Services

The following will be the services Jean’s Clean Laundromat will provide:

Industry Analysis

The laundromat industry is a $5.4BN market in the United States with over 30,000 laundromats across the country. Laundromats are a good investment for entrepreneurs with many of them seeing an astonishing 95% success rate for the first five years in business. For many people, laundromats are essential aspects of their regular routine.

Although running a laundromat can be a profitable venture, it takes some work to maintain profitability. It’s important for industry operators to manage their laundromats proactively, pay attention to what competitors are doing, and focus on continuous improvement in both service and technology. Industry operators who fail to take these actions may not be able to achieve their desired outcomes.

A trend in the laundromat industry is  the replacement of coin-operated machines with card-operated models. Card-operated machines can bring in greater profits for the laundromat owner because these machines can be set to change prices according to the time of day or be used for single use vending product purchases. Additionally, laundromats are using newer, more eco-efficient machines and technologies that bring in more profits in addition to being better for the environment. Finally, laundromat operators are finding ways to stand out from competitors with unique services in addition to the standard self-serve washers and dryers. Some of these value add services may include wash and fold, pickup and delivery, free wifi, vending machine products, etc.

Customer Analysis

Demographic profile of target market.

Jean’s Clean Laundromat will target men and women in the Manhattan area that need laundry service. Specifically, the laundromat will target busy parents and people who do not have the time or facilities to do their laundry at home. The laundromat will also target tourists or business professionals in the city who need a quick laundry service.

The precise demographics for Manhattan, New York are:

Customer Segmentation

Jean’s Clean Laundromat will primarily target the following customer profiles:

• Busy parents
• Business Professionals
• People who do not have laundry facilities in their homes

Competitive Analysis

Direct and indirect competitors.

Jean’s Clean Laundromat will face competition from other companies with similar business profiles. A description of each competitor company is below.

BMI Laundry Service, Inc.

BMI Laundry Service, Inc. provides wash and fold, dry cleaning, and pickup and delivery services with two locations, in Chelsea and Manhattan. BMI’s promise is to deliver fast service for people on the go. BMI Laundry Service, Inc. has coin-operated machines, vending machines, and free wifi. The self-service laundromat is available seven days a week from 6:00AM-6:00PM, while the laundry service is available by appointment only. Customers can schedule their laundry service using the company’s appointment app.

Wash It, Dry It, LLC

Wash It, Dry It, LLC is a Manhattan-based laundry business that provides self-service card-operated washers and dryers as well as wash and fold services for its customers. Wash It, Dry It, LLC sells its own branded laundry products including detergent, laundry bags, soaps, fabric softeners, and dry cleaning products. The laundromat is open 24/7. Wash and Fold service is available Monday through Friday from 7:00AM-8:00PM.

MC Laundromat

MC Laundromat is a trusted New York laundry business that provides superior service to customers in Manhattan and the surrounding areas. They are able to provide a one-stop shop for anyone in need of laundry services. MC Laundromat is able to provide dry cleaning, spot treatments, wash and fold, and delivery services. MC Laundromat has oversized machines for large laundry loads.

Competitive Advantage

Jean’s Clean Laundromat will be able to offer the following advantages over their competition:

• Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week. Laundry attendants are available 24 hours per day to accommodate more customers’ schedules.

Marketing Plan

Brand & value proposition.

Jean’s Clean Laundromat will offer the unique value proposition to its customers:

• Friendly, efficient laundry attendants available 24/7 that strive to go above and beyond for each customer.
• Jean’s Clean Laundromat offers its customers same day pickup and delivery service seven days per week.

Promotions Strategy

The promotions strategy for Jean’s Clean Laundromat is as follows:

Word of Mouth/Referrals

Jean Smith has built up an extensive list of contacts over the years by providing exceptional service and expertise to her customers. Her network of contacts has committed to spreading the word about her new laundromat to their friends and families.

Print Advertising

Jean’s Clean Laundromat will invest in professionally designed print ads to display in newspapers, magazines, and direct mail circulars.

Jean’s Clean Laundromat’s in-house marketing manager will design and maintain the company’s website. The website will be well organized, informative, and list all their services that Jean’s Clean Laundromat is able to provide. Additionally, the website will include a blog that will provide customers with helpful laundry tips.

Search Engine Optimization (SEO)

The marketing manager will also manage Jean’s Clean Laundromat’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “New York laundry service” or “laundromat near me”, Jean’s Clean Laundromat will be listed at the top of the search results.

Social Media

Jean’s Clean Laundromat will maintain an active presence on various social media platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, with the marketing manager updating these accounts regularly.

The pricing of Jean’s Clean Laundromat will be moderate and on par with competitors so customers feel they receive value when purchasing their services.

Operations Plan

The following will be the operations plan for Jean’s Clean Laundromat.

Operation Functions:

• Jean Smith will be the Owner and Manager of the company. She will oversee all staff and manage daily operations. Jean has spent the past year recruiting the following staff:
• Elizabeth Clark – Accountant/Bookkeeper will provide all laundromat accounting, tax payments, and monthly financial reporting.
• Steve Miller – Head of Security will oversee a small team of rotating security guards to ensure the safety of the customers and employees on the premises at all times.
• Anna Rodriguez – Marketing Manager will provide all marketing and advertising campaigns for Jean’s Clean Laundromat.
• Robert Wills – Lead Laundry Attendant will supervise the team of laundry attendants and manage the staff schedule.

Milestones:

Jean’s Clean Laundromat will have the following milestones complete in the next six months.

7/1/2022 – Finalize contract to lease laundromat storefront.

7/15/2022 – Finalize personnel and staff employment contracts for attendants and security guards.

8/1/2022 – Purchase card-operated washing machines and dryers, vending machines, and supplies.

8/15/2022 – Begin word of mouth and online marketing campaigns.

8/22/2022 – Begin moving into Jean’s Clean Laundromat.

9/1/2022 – Jean’s Clean Laundromat opens for business.

Financial Plan

Key revenue & costs.

The revenue drivers for Jean’s Clean Laundromat are the laundromat fees charged to customers for use of the self-service machines and the fees for the additional laundry services the company will offer. The average price to wash a load of laundry in laundromats across the country ranges from $2.00-$4.00. Jean’s Clean Laundromat will charge $3.00 per load, which is comparable to other laundromats in the area.

The cost drivers will be the overhead costs required in order to staff the laundromat. The expenses will be the payroll cost, rent, utilities, supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of transactions per machine/month: 150
• Average revenue generated per month: $16,000
• Laundromat lease per month: $9,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Laundromat Business Plan FAQs

What is a laundromat business plan.

A laundromat business plan is a plan to start and/or grow your laundromat business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your laundromat business plan using our Laundromat Business Plan Template here .

What are the Main Types of Laundromat Businesses?

There are a number of different kinds of laundromat businesses, some examples include: Self-service, Drop-off, and Card/coin-operated laundromat.

How Do You Get Funding for Your Laundromat Business Plan?

Laundromat businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.  Having a laundry business plan will show investors you are well- prepared and qualified to start your business.

What are the Steps To Start a Laundromat Business?

Starting a laundromat business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Laundromat Business Plan – The first step in starting a business is to create a detailed laundry business plan that outlines all aspects of the venture.  A business plan for a laundromat should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure – It’s important to select an appropriate legal entity for your laundromat business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your laundromat business is in compliance with local laws.

3. Register Your Laundromat Business – Once you have chosen a legal structure, the next step is to register your laundromat business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options – It’s likely that you’ll need some capital to start your laundromat business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location – Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees – There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Laundromat Equipment & Supplies – In order to start your laundromat business, you’ll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business – Once you have all the necessary pieces in place, it’s time to start promoting and marketing your laundromat business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful laundromat business:

• How to Start a Laundromat Business

Where can I get a Laundromat Business Plan PDF?

You can download our free example laundromat business plan PDF here . This is a business plan template you can use in PDF format.

• Business plans

Laundromat Business Plan

Used 4,872 times

Create your success roadmap with a laundromat business plan template, designed to arrange the essentials of the laundry business.

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Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Prepared for:

​ [Recipient.FirstName] [Recipient.LastName]

​ [Recipient.Company] ​

Executive Summary

The [Sender.Company] is a prominent registered Laundromat facility strategically positioned in the bustling city of (Location Name). The Laundromat offers a convenient solution for the laundry needs of both residents and travelers. They are offering not just laundry services but also (state here the business' complimentary services).

The store's flexible hours are from (Time) (Mon-Thurs) and 24/7 (Fri-Sun) and are tailored to customer preferences. The company prioritizes creating an environment that ensures the customers' comfort and convenience, offering additional services such as ironing, folding, and packaging clothes. The attentive staff can always assist with currency exchange, detergent, and softeners.

Owned and managed by (owner Nane), a seasoned professional with a (Add some information such as college degree and other applicable credentials). [Sender.Company] is committed to providing top-notch service and embracing the latest technology to enhance your laundry experience. As your laundry needs, comfort and enjoyment are the company's top priorities.

Company Summary

​ [Sender.Company] is a distinguished professional in the laundry industry, known for his/her exceptional achievements and expertise. Throughout his/her career, he/she has consistently demonstrated his/her ability to enhance operational efficiency and raise the bar for service in the field.

Vision Statement

Our vision is to become one of the most successful laundromats in (Location) and be an industry leader and a choice laundry service provider.

Mission Statement

Our mission is to establish a successful Laundromat business in (Location) that thrives in both success and profitability. Our aim is not only to fulfill the needs of our valued clients but to exceed their expectations with excellent dry cleaning and laundry services at affordable prices.

Management Team

​ [Sender.Company] is under the ownership of (Owner Name), who has enlisted the support of (Recruit Name), a fellow graduate from (Name of University) with a bachelor's degree in (Field of Study), to serve as the company's (Position).

(Recruit Name) holds a master's degree in (Field of Study) from (Name of University) with a (Number of Years) of experience as a (Position) for a (Previous Company). His/her reputation as a (Position/Expertise) is well-established, making him/her an invaluable asset in maintaining the (Position/Expertise) integrity of the laundromat.

We project that [Sender.Company] Shall introduce the listed services when we attain (Milestone).

As [Sender.Company] matures, we will consider expanding our operations to additional locations or introducing new services, such as (Additional Services to be Offered), to meet evolving customer preferences and market demands.

We will also offer customizable membership programs at (Price) with exclusive benefits to enhance customer loyalty.

Products and Services

​ [Sender.Company] is a state-of-the-art Laundromat strategically positioned to become the industry's market leader. Aside from offering a laundry facility, the business also provides additional services. These supplemental services will assist [Sender.Company] in hooking clients.

These are the services and amenities available to the customers:

Self–service washing

Dry cleaning services

Folding and packaging of clothes

Home delivery services

(add service)

Market Analysis

Market segmentation.

​ [Sender.Company] plans to cater to a (small/big) range of clients in (Location). The target market for our laundry business is the following group of people:

Busy Corporate Executives

Visitors / Travelers

Business Owners

(Add customer profile)

Competitive Advantage

After carefully analyzing the market, [Sender.Company] has realized that it has a competitive advantage. The company's competitive advantages are as follows:

Location: (Description).

Environment: (Description).

Convenience: (Description).

Quality: (Description).

Services: (Description).

Strategy and Implementations

Marketing strategy.

The marketing strategy for [Sender.Company] will primarily focus on offering a reliable and secure laundry facility, exceptional customer care, and supplementary services.

​ [Sender.Company] is committed to utilizing traditional and innovative marketing methods to promote the business.

With this in mind, [Sender.Company] will implement the following approaches to attract customers and cultivate their loyalty. Some of the marketing strategies that will be utilized include:

Advertise our Laundromat business through national newspapers, local TV stations, and community radio channels.

To promote our Laundromat business through our official website and across various social media platforms.

Commit to continuously enhancing the performance of our brand.

Ensure consistent and exceptional customer experiences, emphasizing the importance of making a positive first impression.

(Add strategy)

Pricing Strategy

At [Sender.Company] , the pricing aligns with industry standards. We will not aim to overcharge or undercharge compared to our competitors in the surrounding areas. Plus, we will occasionally offer discounts and rewards for loyal customers and referrals.

Here are the flexible payment options [Sender.Company] offers to cater to various preferences:

1. Cash/Coins Payment

2. Point of Sale (POS) Machine Payment

3. Online Bank Transfer via our payment portal

4. Mobile Money Payment

Financial Plan

Revenue and cost drivers.

​ [Sender.Company] 's income generators will be the fees charged to customers for using the self-service machines and the costs for the additional laundry services the company will provide. Laundromats in the neighborhood charge an average of (Amount) to wash laundry. [Sender.Company] will charge (Amount) per load, comparable to the prices charged by other laundromats in the area.

The main cost factor is the overhead expenses needed to staff the laundry. These are the company's additional expenditures:

Payroll cost

Marketing materials

Funding Requirements and Use of Funds

​ [Sender.Company] ​ seeks financial funding for (Amount) to start the laundromat company. The money will be used to buy card-operated machines and secure the laundromat's location.

Additionally, the funding will be set aside for (Number of months) of overhead expenses. The funding for the company is broken down as follows:

Washing machines and dryers: (Amount)

Card-operated machines: (Amount)

Water heating system: (Amount)

(Number of months) months of overhead costs (payroll, rent, utilities): (Amount)

Marketing costs: (Amount)

Working capital: (Amount)

Financial Forecasts

The company's projected income statement, balance sheet, and cash flow statement are shown below.

​ [Recipient.FirstName] [Recipient.LastName] ​

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Your rating will help others.

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Laundry Business Plan Template

Trusted by 500+ Downloaders

What You Get

• A compelling & detailed pre-written Laundry business plan template in WORD
• A full & automatic Laundry financial plan model in EXCEL you can easily customize
• Customized text tailored to the Laundry business
• The ability to paste advanced charts and tables within a click
• No accounting or specialized financial knowledge needed
• A truly cost-effective solution saving you time and money

Laundry Business Plan Template Description

Our ready-made Laundry business plan package is all you need to build an investor-grade laundry business plan fast and easy. It comes with a pre-written business plan document in Word and an automatic financial plan in Excel tailored to the laundry service business. All you need to do is customize these documents to perfectly make them fit your own laundry project. For more information regarding the content, check out the full description below.

Laundry Business Plan Document in Word

Our ready-made Laundry business plan template is in Word format and includes 24 pages. The document is divided into multiple sections. Each section contains the essential points that are necessary to effectively present your Laundry project. Each section and sub-section offer you a sample text that you can easily customize to make your business plan unique. Below is a small excerpt of your pre-written Laundry business plan document in Word.

Automatic Laundry Financial Model in Excel

Our pre-populated financial model is in Excel format and includes multiples worksheets. You can easily edit the model’s inputs including changing costs and revenue assumptions to generate pro-forma financial forecasts including P&L, Cash flows and Balance Sheets. Below is a small extract from your automatic laundry financial plan in Excel.

The Benefits of Building a Business Plan for your Laundry Project

Building a business plan for your laundry project can bring a variety of benefits, including:

• Securing funding: A laundry business plan can help you secure funding from investors or lenders by outlining your vision for the business, the market opportunity, and your financial projections.
• Identifying and mitigating risks: It can help you identify potential risks and opportunities associated with your laundry project, and develop strategies to mitigate those risks and capitalize on those opportunities.
• Establishing clear goals and objectives: A business plan can help you establish clear goals and objectives for your laundry venture and create a roadmap for achieving them.
• Improving decision-making: By providing a framework for decision-making, a laundry business plan can help you make informed choices about how to allocate resources and manage the business effectively.
• Communicating effectively with stakeholders: A laundry business plan allows you to communicate your vision and strategy to stakeholders, such as employees, investors, and customers, and align everyone’s efforts towards the same goals.
• Benchmarking and tracking progress: Do you wish to track your progress against your goals? A laundry business plan can help you do that. It allows you also to make adjustments as necessary to stay on track.

Overall, a business plan can provide a comprehensive view of your laundry project, including both short-term and long-term goals, and can help you make better decisions, secure funding, and track progress over time. It’s a valuable tool for any aspiring laundry owner.

This Ready-Made Laundry Business Plan is For

• Entrepreneurs wishing to start a Laundry business
• Aspiring laundry store owners who want to create a business plan fast and easy
• Entrepreneurs who wish to pitch their project to investors
• Laundry professionals who wish to better understand the potential of the opportunity

Immediate Delivery by Email

• Once you complete the order, you will receive an email with links to download your documents
• Your order will contain the full pre-written business plan in Word
• Your order will contain the full customizable financial model in Excel

Your Laundry Business Plan Content

Executive Summary:  Our Laundry business plan template starts with a compelling Executive Summary. This key section is very important as it summarizes in 1 page your Laundry concept. It will introduce your business model, the key people behind the project as well as the unique selling proposition offered by your Laundry service. This section will also mention how market conditions and consumer trends are favorable for launching your project.

The Problem Opportunity:  Next, your ready-made Laundry business plan will list a number of problems experienced by your prospects in your target market and will show how this presents a unique opportunity for your Laundry. These can include issues such as the lack of laundries in a certain location, undifferentiated offering by current actors in the market…etc.

The Solution:  This section explains how your Laundry business will take advantage of the current problems in the market and will detail your innovative solutions.

Mission & Vision:  Your mission will explain in a couple of sentences your Laundry service’s business ethos. In other words, it will summarize your unique value proposition and will explain how you are different than the competition. Your vision will explain the long-term plans for your Laundry concept. Are you planning to start with one branch today and expand to a multi-branch business model? Are you looking to transform your Laundry business into a franchise model?…etc.

Business Model:  This section details your Laundry concept using the business model canvas method. In a visually appealing table, we will detail your Laundry business’ key partners, activities, resources, value proposition, customer segments, customer relationship plan, marketing channels, cost structure and revenue streams.

Products & Services:  Next, we will talk in detail about your various products and services. We will describe your various types of washing, dry cleaning and pressing services…etc. We will also provide information about your pricing and average order values.

Market Analysis:  This important section describes the various market statistics and consumer trends in the laundry service industry and explains how they support your own concept. The purpose of this section is to show that the market conditions are favorable for launching your new Laundry.

Global Market Trends:  In this sub-section of the market analysis, we will discuss the latest general market trends in the laundry service industry. We will look at the global industry size, growth rate, growth diving factors and consumer trends.

Local Market Trends:  This sub-section explains the local market trends that are relevant to your specific Laundry business in your own area of operation.

Target Customers:  In this section, we will describe your various customer profiles by providing information about their demographics, behavior and purchasing habits.

Competitive Analysis:  We will analyze key competitors active in your target market and provide insights about their strengths and weaknesses.

Competitive Advantages:  After looking at the competitive landscape, we will then show how your Laundry business is differentiating itself from the competition through a number of key advantages.

SWOT Analysis:  This section features a 4-quadrant table with explanations about how your Laundry intends to leverage its key strengths, mitigate weaknesses, capture opportunities and thwart any future threats.

Marketing Plan : This chapter provides detailed information about your go-to-market strategy. It includes a detailed action plan to help you build brand awareness and generate sales.

Branding & Awareness:  We will describe in this sub-section your choice of key marketing channels to build branding and awareness.

Customer Acquisition:  We will describe in this sub-section your choice of key marketing channels to acquire customers and increase sales.

Operating Plan:  This chapter provides information about your Laundry’s opening hours, internal processes and describes the interactions between various key departments and teams.

Management Team:  It is very important to present the key people behind your Laundry project and thus we have dedicated a section for this very purpose. It is also important to talk here about the founder’s vision, his past education and professional experience.

Hiring Plan:  No business can succeed without having on board the right team. This section lists all the key positions you plan to hire with information about their salaries and expected start dates.

Key Milestones:  To be able to launch and execute your Laundry project, you need to follow a set of actionable tasks with target deadlines. This section serves this purpose.

Financial Plan:  Without a robust financial plan, your Laundry business plan would be an incomplete document. This important section provides crucial information about your pro-forma financial projections and shows that you have really done your homework. The data mentioned in this and the following sections will be provided by the dynamic Excel financial model accompanying your Laundry business plan.

Projected Revenue:  This module shows your Laundry business’ revenue projections over the next three years.

Projected Profit and Loss:  This module shows your Laundry service’s income statement (also called profit and loss statement) over the next three years. Your income statement includes detailed projections about your sales and expenses and shows how your Laundry’s revenue is converted into a net profit.

Projected Cash Flows:  This module shows your Laundry business’ cash flow projections over the next three years. The first year of operation is even detailed on a monthly basis. Your cash flow statement will detail the various cash inflows your Laundry will generate from its day to day operations and from funding sources, as well as the various cash outflows required to pay for operating expenses and business investments.

Projected Balance Sheet : This module shows your Laundry’s balance sheet projections over the next three years. The balance sheet will provide a summary of your Laundry’s short term and long term assets in addition to your short term and long term liabilities and capital.

Profitability Analysis:  In this section, we will provide information about your gross margin, net margin and discuss the profitability of your Laundry business.

Funding Requirement:  This module states the amount of funding your need to be able to comfortably launch your Laundry business. It also describes the planned allocation of the funds between Opex and Capex.

Conclusion : Finally, we will conclude your business plan by recapitulating the key points that make your Laundry project compelling and reiterate the rationale behind your business opportunity.

Why Use our Ready-Made Laundry Business Plan?

• Speed & Convenience:  Once you complete your order, you will receive the Laundry business plan directly in your mailbox. Since it is already pre-written with fully customizable financials, you will only need to spend a couple of hours to edit it and adapt it to your own Laundry project.
• High Quality:  Your Laundry business plan has been written by our professional team of business plan writers and experts from the laundry service industry. You will receive a professional Laundry business plan template ideal for presenting to potential investors or banks.
• Low-Cost:  Our pre-written Laundry business plan template is the most cost-effective solution in case you need to build a solid and professional Laundry business plan. We are confident you will save hundreds if not thousands of dollars by ordering our premium business plan compared to hiring a consultant or subscribing to complicated and expensive software.

If you have any question regarding our ready-made Laundry business plan package,  do not hesitate to contact us , we are here to help.

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Laundromat Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 5,000 entrepreneurs and laundromat owners create business plans to start and grow their laundry businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a business plan template step-by-step so you can create your plan today.

Download our Ultimate Laundromat Business Plan Template here >

What is a Laundromat Business Plan?

A business plan provides a snapshot of your laundromat business as it stands today, and lays out your business growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes research to support your business plans.

Why You Need a Business Plan for a Laundromat

If you’re looking to start or grow a laundromat, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your laundromat in order to improve your chances of success. Your laundromat services business plan is a living document that should be updated annually as your business grows and changes.

Source of Funding for Laundromats

With regard to funding, the main sources of funding for a laundromat are bank loans and angel investors. With regards to bank loans, banks will want to review your laundromat business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a laundromat is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan. Venture capitalists will not fund a laundromat as they tend to focus on modern technology companies with quick and explosive growth potential.

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How to write a laundromat business plan.

Your own business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your laundromat business plan, but it is normally the last section you write because it provides a summary of each key component of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of laundromat services business you are operating and the status; for example, are you a startup, do you have a laundromat that you would like to grow, or are you operating a chain of laundromats.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the laundry industry. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your laundromat marketing plan. Identify the key members of your team. And offer an overview of your financial and sales forecast.  

Company Analysis

In your company analysis, you will detail the type of laundry business you are operating.

For example, you might operate a traditional laundromat in which you offer coin-operated washers and dryers. Or, you might (also) offer fluff and fold laundry services in which your staff washes and folds your customers’ laundry. This wash and fold service could also include home/office pickup and delivery. Be sure to explore all dry cleaning and laundry services that could be of benefit to your target demographic.

In addition to explaining the type of laundromat you operate, the Company Analysis section of your laundry shop business plan needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales forecasts, goals you’ve reached, new store openings, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the laundry business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the laundromat industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards fluff & fold, it would be helpful to ensure your plan calls for offering such a service.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your laundry shop business plan:

• How big is the laundry industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s future growth over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your business. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your new laundromat business plan must detail the patrons you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of laundromat you operate. Clearly, baby boomers would want a different atmosphere, pricing, and product options, and would respond to different marketing promotions than teens.

Try to break out your target customer base in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most laundromats primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers. For example, middle-class households may value clean laundry above all else, while upper-class households may value convenience most of all.

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Competitive Analysis

In this section, you should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other laundromats.

Indirect competitors are other options that customers have to purchase from you that aren’t direct competitors. This includes laundry machines/dryers in consumers’ homes or living environments (e.g., in college dorms). You need to mention such competition to show you understand that not everyone who needs their clothing washed frequents a laundromat.

With regards to direct competition, you want to detail the other laundromats with which you compete. Most likely, your direct competitors will be laundromats located close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of clientele do they serve?
• What laundry services do they offer (self-serve laundry, wash & fold, dry cleaning, etc.)?
• What are their business hours?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior laundry services?
• Will you provide additional services that your competitors don’t offer?
• Will you make it easier or faster for customers to acquire the services offered?
• Will you offer any additional amenities such as a coffee bar or free wi-fi access?
• Will you provide better customer service?
• Will you offer better pricing?
• Will you offer more payment options suitable for your customer base?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, the marketing section of a business plan includes the four P’s: Product, Price, Place, and Promotion. For a solid laundromat business plan, you should include the following:

Product : in the product section, you should reiterate the type of business that you documented in your Company Analysis. Then, detail the specific laundromat services you will be offering. For example, in addition to washing and drying machines, will you offer fluff & fold, dry cleaning, etc.

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the services you offer and their prices.

Place : Place refers to the location of your laundry business. Document your strategic locations and mention how each location will impact your success. For example, is your business located next to a heavily populated office building, or gym, etc.? Discuss how your location might provide a steady stream of customers. Also, if you operate or plan to offer fluff & fold services, detail the geographic area you will serve.

Promotions : the final part is the promotions section. Here you will document how you will create awareness and drive potential customers to your location(s). You might consider the following strategies to help promote your laundromat services:

• Making your storefront extra appealing to attract passing customers
• Marketing on social media platforms
• Marketing in local papers and magazines
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your laundromat business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your business such as serving customers, procuring supplies, keeping the store clean, maintaining laundry equipment, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your X,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.  

Management Team

To demonstrate your ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a business.

Ideally, you and/or your team members have direct experience in the laundromat business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in laundromats and/or successfully running retail and small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 100 customers per day or 200? And will your sales strategy help you grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheet : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your new laundromat, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key startup costs:

• Location build-out including design fees, construction, etc.
• Start-up expenses if starting a new business
• Cost of laundry equipment like washers and dryers
• Cost of fixtures like folding tables, laundry carts, vending machines, counters, and lighting
• Cost of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Putting together a new business plan for your business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the industry, your competition, and your customers. You will have developed a marketing strategy and will really understand what it takes to launch and grow a successful laundromat.

To further help you, we have other articles on key aspects of how to start your laundromat and running it effectively. Specifically, our laundromat marketing plan will help you develop the best promotions strategy. Our laundromat startup costs post will let you know what costs to expect.

Laundromat Business Plan Template PDF

You can download our laundromat business plan template PDF to help you get started on your own business plan. We also offer a sample laundromat business plan to further provide guidance on how to craft you own laundromat business plan.

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Learning center series

Fundamentals of a laundry business plan

• Published on February 23, 2024
• by Marketing Team
• Last updated: 4 months ago

Surviving in the laundry business is akin to crossing the Sahara with only a water bottle- hopeful, but rarely successful. Indeed, an alarming 90% of laundry enterprises wither before they bloom. What makes this grim statistic less daunting, is that failure often leaves behind a trail of wisdom for the rest to tread upon.

From analyzing a decade’s worth of data, we’ve unravelled common pitfalls and silent killers lurking behind your launderette’s ‘Closed’ sign. Insights that not only shed light on why some businesses stumble but also unravel the tools to dodge those obstacles.

Watch a phoenix rise from the ashes of a failed laundry business, as we explore these illuminating lessons.

Worldwide Dry Cleaning Industry Size 🌍 The dry cleaning industry has an estimated total market size of approximately USD 60 billion globally.

Metrobi has been a game changer for laundry industry.

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Laundry Business Plan Essentials: Your Blueprint to Success

Understanding your audience and choosing the right venue are crucial for flourishing in the laundry business.

Understanding Your Target Market: The Key to Customer Acquisition

Better returns stem from better understanding of your audience. This cannot be overstated in the laundry business.

Market research lets you dive into the psyche of your potential customers. Think about it, a parent juggling work and personal life might prefer a comprehensive service that offers door-to-door pickup and delivery services over service. On the other hand, students may prioritize affordability over other services. At Metrobi, we specialize in managing delivery operations for laundromats, providing an efficient service for door-to-door laundry collection and delivery .

By identifying your target customers, you can better cater for their specific needs, thereby increasing customer acquisition.

Ever thought about who your ‘go-to’ customer is? Identifying and understanding your target market is not about casting a wide net, but rather focusing on a specific consumer profile. It’s not about appealing to everyone, but about being the best for someone. Your business model, services, and even pricing should be designed around your target audience’s preferences and behaviours.

Choosing the Right Location: The Cornerstone of Your Laundry Business

Location is key in the physical realms of business. It’s no different in the laundry industry.

There are factors to think about when choosing your business’ location. Sure, a bustling city center might guarantee foot traffic. But also consider the convenience factor. Are you within a comfortable distance for your target market? Is there paring? What about competition in the area? These considerations play a crucial role when deciding where you set up shop. Does offering a delivery service for laundry enhance the accessibility of your business for those not within immediate vicinity? This article delves into how a laundry pickup and delivery option might broaden your customer base.

Your carefully selected location will significantly influence your business success. We’re talking increased visibility, ease of access and overall convenience for your customers.

Consider this, a parent tumbling under tons of chores would preferably want to drop-off and pick-up laundry en-route to work/school or shopping. If your business is located strategically, it’s hard to ignore!

Don’t be carried away though. Prime location comes with a heavy price-tag and increased competition. You need to carefully assess how this affects your bottom line.

U.S. Self-Service Laundromats Market Share 🇺🇸 In the United States, self-service laundromats account for about 85% of the overall coin-operated laundry equipment market share.

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Metrobi provides you with a competitive driver pool, a dedicated operations manager, and included delivery management software. We decrease your overall costs by 23%.

Common Mistakes in Laundry Business Planning: Avoiding the Pitfalls

Underestimating startup costs: a recipe for financial disaster.

Managing the finances is a critical aspect of launching any new serious business venture, including a laundry venture.

▪️ The establishment of a laundry business involves a host of expenses that are often overlooked. These range from capitalized rent, equipment, insurance, to more hidden costs like permits, licenses, and maintenance budgets. Entrepreneurs frequently underestimate these expenses, leading to inadequate budgets and financial strain down the line. Armed with a detailed understanding of these costs, you’ll start on the right foot.

▪️ The danger of underestimating startup costs is not to be taken lightly. It can result in a premature cash flow crunch, forcing the entrepreneurs to either inject more personal capital or take on high-interest debt. Keep your business afloat and thriving by accurately projecting your initial capital requirements.

Neglecting Customer Service: The Silent Business Killer

Customer service isn’t just important; it’s absolutely essential in the laundry industry.

▪️ In the often crowded and competitive laundry market, exceptional customer service can set apart a business. From handling customer complaints gracefully to offering services tailored to customer needs, it’s these details that make a lasting impression. Comprehend the integral role of customer service in the laundry business to ensure long-term success.

▪️ Strategies for improving customer experience are manifold. From training employees in customer interaction to implementing customer-friendly policies, several effective techniques can be adopted. Rigorous application of these strategies can help elevate a laundry business to the highest level of customer satisfaction, thereby creating a loyal customer base.

Self-Service Washers and Dryers Rental Revenue 💰 The rental revenue generated from self-service washers and dryers in the U.S. reached nearly USD 2.4 billion in 2020.

Effective Marketing Strategies for Laundromat Business: Attracting and Retaining Customers

Leveraging social media: connecting with your customers.

Social media has proven to be an essential tool for business marketing. As a laundry business owner, it offers a personal and direct interaction with your current and potential clients.

The role of social media in marketing a laundry business

Social media channels such as Facebook, Instagram, and Twitter can revamp the face of your laundry business from a simple service provider to a digital-friendly local household name. The power lies in their real-time communication and customer engagement capabilities. By sharing relevant content like laundry tips and techniques, responses to customer inquiries and snippets of fun and warmth behind the scenes of your operation, you build a community around your brand. This will, in turn, foster trust and loyalty among your customers.

Tips for effective social media marketing

Perfect social media marketing rides on consistency, creativity, and connection with your audience. Maintain frequent but meaningful engagements on your platforms, be it through content, responses, or promotions. Craft your posts with crisp and lively images, videos, text, and hashtags – visuals that draw attention and spark interest. To achieve this, ensure regular scheduling of posts, interactive and timely responses to clients, and even enticing yet accountable offers like social media exclusive discounts.

Growth Rate of On-Demand Laundry Services 📈 The on-demand laundry services market is growing at a CAGR of around 12%, driven primarily by urbanization and changing consumer preferences.

Implementing a Loyalty Program: Rewarding Your Customers

As much as attracting new customers is important, retaining your current customers is equally paramount. There are costs and efforts involved in acquiring a new customer while a satisfied and loyal customer brings repeat business and possibly referral clients.

*The benefits of a loyalty program for a dry cleaning and laundry business**

Loyalty programs inspire repeat customers, encourage an increase in purchase frequency, and nurture customer-to-customer recommendations, thus increasing your customer base. As they foster a positive business-customer rapport, these benefits culminate in higher profit margins and business growth.

How to implement a successful loyalty program

A successful loyalty program in the  laundry business  stems from understanding the needs and preferences of your customers, setting clear and achievable rewards, and maintaining simplicity in program understanding and reward redemption. This system could leverage a point-based or tiered system, rewarding customers based on the frequency and volume of services used. You could also incorporate non-monetary rewards like exclusive access to new services or products. It is essential to incorporate an easy to use tracking system, possibly digital, for accessibility and convenience for both the customer and your business.

Remember, a marketing strategy is as robust as its implementation. Engage with your customers, reward their loyalty and your laundry business will surely beat the daunting statistics.

Average Annual Spending per Household on Laundry Products 👨‍👩‍👧‍👦 American households spend an average of USD 250 annually on laundry products such as detergents, fabric softeners, and stain removers.

Financial Projections for Laundry Services: Planning for Profitability

Setting realistic revenue goals: the path to profitability.

Crafting a path to profitability begins with setting realistic revenue goals. Goals which are too ambitious could leave you disappointed and disheartened, while set too low could mean missed opportunities for growth and expansion. So, how do you strike the right balance?

For a laundry business, it involves understanding the earning potential within your market space and aligning it with your capacity and capabilities. Research competitors, assess your location’s laundry needs, and estimate the pricing of your services accordingly. Don’t forget to account for seasonality and fluctuations in consumer behavior. With proper research and planning, you can produce an initial financial forecast that paints a practical and profitable picture.

Just setting these goals isn’t enough though. This leads us to the next important task – regular financial assessments and adjustments.

In the dynamic world of business, conditions change and so should your goals. A regular financial review allows you to modify and refine your revenue expectations based on the actual performance and external factors such as increasing competition or changing consumer behavior. The aim is to keep your business sustainable and profitable in the long run.

Controlling Costs: Maximizing Your Bottom Line

Behind every profitable laundry business lies a well-implemented cost control strategy. Understanding the common costs associated with a laundry business is the first step

Energy expenditures (water and power), supply costs, equipment maintenance, and labor are some usual cost drivers in this industry. Making informed decisions in these areas can significantly influence your bottom-line. For example, investing in energy-efficient machines might be costly initially, but it can lead to substantial savings on utility bills in the long run.

Discussing strategies for cost control, the efficiency of your operations plays a huge role. Streamlining processes, investing in effective business management software and reducing waste are some common strategies. Employee training for better equipment handling can also help reduce maintenance costs.

Remember, every dollar saved is an additional dollar earned.

By carefully planning your revenue goals and implementing effective cost control strategies, you can pave the way for a sustainable and profitable laundry business. It’s all about understanding your earnings, controlling expenses, and constantly adjusting your financial plans to suit the business environment.

Every stake in profitability takes you a step further from being part of the 90% of laundry businesses that fail and a step closer to successful business ownership. It’s a complex task, but with methodical approach and continuous learning, it’s entirely achievable.

Global Laundry Care Market Growth 🌍 The worldwide Laundry Care market is projected to grow by 3.18% (2024-2028), reaching a market volume of US$122.50 billion in 2028.

Operational Considerations for a Successful Laundry Business: Ensuring Smooth Operations

Laundry businesses, commercial laundry, laundromat services, and laundry service are essential components of a successful laundromat business plan.

Incorporating washing machines, fold services, delivery service, and vending machines can enhance the customer experience and contribute to a solid business plan template. Metrobi specializes in elevating laundromats by offering streamlined services for delivering laundry .

Effective marketing materials, a well-thought-out sales strategy, and maintaining optimal business hours are crucial for cash flow and the overall success of laundromat businesses. By focusing on these key elements, a laundromat business can thrive in the competitive market of laundry facilities. Looking to enhance your laundromat business? Discover strategies for attracting new customers, optimizing your workforce, and expanding your commercial laundry operations .

Staffing Your Laundry Business: Building a Winning Team

Your team is the lifeblood of your business.

1 in 2 successful laundry businesses attribute their success to dedicated and skilled staff. Their role encompasses dealing with customers, maintaining, and operating the equipment, among others. Businesses with high staff turnover often have a bleak financial outlook.

Hiring quality staff goes beyond just filling positions. You need people who are dependable, quick to learn, and passionate about providing excellent service. A well thought hiring process can gear your laundry business to success—right from job postings to interviews and practical tests aimed at understanding a potential employee’s hands-on skills in managing laundry operations. Once onboard, retaining them should be your next priority. Employment benefits, a conducive work environment, and continuous training are among the techniques employed by successful laundry businesses to lower staff turnover rates.

Equipment Maintenance: Keeping Your Laundry Business Running Smoothly

Smooth operations translate to happy customers and ultimately, financial success. A key factor that facilitates smooth business operations is the state of your equipment. Ensure your critical machinery is always in top condition with laundry pick-up and delivery services , streamlining your operational efficiency and bolstering customer satisfaction.

Regular maintenance of your laundry machines is non-negotiable. Your business heavily depends on this machinery. Broken machines mean no service, and no service means no income. Implementing and sticking to a maintenance schedule will not only ensure your equipment lasts longer but can also save you significant amounts in repair costs down the line. Embrace the convenience and advantages of delivery services for laundry , ensuring your business continues to operate smoothly without the downtime of broken machinery.

Creating a maintenance schedule may seem a daunting task, but it’s simpler than most think. Start by reading the manufacturer’s guide for each machine. Highlight the recommended maintenance activities and how often these should be performed. Next, chart a plan based on these activities, designating times when they can be executed with minimal interruptions to business operations. The ultimate goal is to ensure regular checks and timely rectification of problems before they worsen and cause operational downtime.

US Laundry Care Market Growth 🇺🇸 The Laundry Care market in the United States is expected to grow by 2.46% (2024-2028), with a market volume of US$17.41 billion in 2028.

Why Do Laundry Businesses Fail: Lessons from a Decade of Data

Small business owners looking to establish a profitable laundromat may benefit from creating detailed business plans that outline financial projections and marketing strategies.

Securing small business loans can help cover initial costs such as laundry equipment and supplies. Additionally, offering additional services like wash and fold can attract college students and other customers. Metrobi supports laundromats by managing their delivery operations, delivering services across more than 20 US cities, with courier capabilities in Chicago .

Developing a strong financial plan and considering the legal structure of the business are crucial steps in ensuring the success of the existing laundromat. Implementing effective marketing channels and choosing a memorable business name can further enhance the visibility and reputation of the wash and fold service. Metrobi is at the forefront of offering delivery services across more than 20 US cities, including providing courier services in New York City , to support laundromats in expanding their operations efficiently.

Lack of Planning: The Biggest Culprit

Looking back at past laundry business failures, a dominant culprit is poor planning. A laundry business isn’t just about having equipment and a location; it encompasses detailed preparation and understanding of demographic data, competition, pricing strategy, and more.

In the same vein, the importance of a detailed, comprehensive business plan is paramount. It provides a roadmap for your business, showing the destination and how to get there. It outlines goals, operational plans, marketing strategies, and financial projections, forming the foundation of your venture.

Inadequate Marketing: Missing the Mark

With competition fiercer than ever in today’s digital age, businesses cannot afford to neglect the impact of marketing on success. It’s imperative that an adequate portion of the budget be dedicated to researched and tailored marketing strategies that resonate with the target audience.

Laundry businesses often falter, falling into common marketing pits. These missteps range from unclear branding to not leveraging social media platforms or ignoring online reviews. Avoiding these pitfalls and harnessing new marketing opportunities can greatly impact business growth and client base.

Poor Customer Service: The Silent Killer

Another major factor in the failure of laundry businesses is subpar customer service. In a rapidly evolving consumer market, customers demand high-quality, prompt, and personalized service. Neglecting this can quickly lead to dwindling customer loyalty and business failure.

In order to circumvent this, laundry businesses should adopt strategies for improving customer service and retaining customers. Emphasis on customer satisfaction, prompt response to complaints, and proactive actions to meet customer needs can boost loyalty and ensure a steady stream of clients.

Global Home & Laundry Care Market Growth 🏡 The worldwide Home & Laundry Care market is forecasted to grow by 4.09% (2024-2028), resulting in a market volume of US$239.80 billion in 2028.

Financial Mismanagement: A Fast Track to Failure

A common thread in business failure is financial mismanagement. Negligence or lack of expertise in handling finances can quickly deplete resources and impair growth.

Knowledgeable financial management tips such as setting clear financial goals, keeping track of spending, regularly reviewing financial performance, and planning ahead can aid survival. By keeping a close watch on finances, businesses can catch issues early on and rectify them before they become unmanageable.

Operational Inefficiencies: The Hidden Drain on Profits

Operational inefficiencies are a constant, albeit hidden, drain on profitability. It’s like a termite, eating away at the business, often unnoticed until it’s too late. Inefficiencies could stem from outdated technology, improper inventory management, or flawed workflow processes.

Laundromat owners in the local area can utilize their personal savings to invest in coin-operated machines. Conducting a competitive analysis is crucial before deciding to hire employees and secure funding.

Key aspects such as targeting apartment buildings, implementing search engine optimization, and preparing detailed financial statements are essential for the success of a new laundromat as a new business venture.

Harnessing measures to optimize operational efficiency can significantly boost productivity and profitability. These can include investing in the latest technology, fine-tuning workflow processes, and adopting data-driven inventory management systems.

Revenue of the US Laundry Care Market 💵 The revenue of the laundry business in the U.S. was $7,370 million in 2010 and is expected to reach $7,660 million by 2022 .

Stepping Out of the Spin Cycle: Learning from the Laundry Business Bust

Statistics don’t lie. Over the past decade, missteps in understanding your market, incorrect pricing strategies, and mismanaging growth plans are the common causes behind 90% of laundry businesses crashing and burning.

Remember, these challenges aren’t unique; they plague businesses across all sectors. Use the lessons drawn from laundry industry real-life scenarios to sidestep these pitfalls successfully.

Mitigate these risk factors by saying no to ‘one size fits all’ traditional marketing, embracing competitive pricing frameworks, and aligning your growth in sync with your capabilities. Because nothing worth having comes easy.

Could you identify any other potential choke points in the laundry business from your personal experience?

Here’s to the brave 10%, crushing it in the laundry business. You’ve got this.

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How to Draft a Laundry Business Plan to Secure Investors!  [Free PDF]

Mannat Bhalla

Let's face it, laundry day isn't exactly a party. We all have to do it, but it can be a real time-suck. That's where YOU come in! People are busy, and many would love to ditch the laundry hassle. Your Laundry Business can offer a convenient solution for cleaner clothes without the chore.

To make this dream a reality, we need a solid laundry business plan. This plan will be your roadmap to success, helping you choose the perfect location, equipment, and services to attract customers and potentially secure funding.

Laundry is a never-ending need. The laundromat industry boasts a high success rate and caters to busy schedules.

• Industry on the Rise: The laundromat industry is stable, with a success rate of around 95%.
• Solid Demand: People are doing laundry constantly! The average American household generates about 8 loads of laundry per week. That's a lot of potential customers.
• Busy Lives, Busy Washers: People are valuing convenience more and more. Over 25% of millennials already use laundry services regularly, and this trend is expected to continue.
• Profit Potential: Laundromats can generate a good income, with an average annual revenue of around $142,000.

A business plan is a document that explains its intended purpose and aims and can be used as a reference to stay on track once you open your doors. If you intend to raise funds, send your Laundry Business Plan to friends, relatives, and other possible investors so they have a better understanding of what they are investing in.

A business strategy can be as extensive or short as you want, but it must be understandable to anyone, not just members of your organization. Other parties will study your strategy to decide whether to invest. Therefore, each section must be understandable.

Here is a business plan for a Laundry Business that gets funders on board.

Laundry Business Plan

Step 1. Executive Summary

Step 2. Company Overview

Step 3. Industry Analysis

Step 4. Customer Analysis

Step 5. Competitor Analysis

Step 6. SWOT Analysis 

Step 7. PORTER’S Framework 

Step 8. Marketing Plan

Step 9. Operational Plan

Step 10. Financial Plan

Step 11. Graphical Representation of Financials

Step 12. Management Summary

Step 13. Exit Strategy 

Download this Word Document Now [PDF and Excel sheets Included].

Executive Summary

An Executive Summary is an essential component of every business plan; it provides a concise review of the full strategy and acts as a point of contact for investors, partners, and stakeholders.

It usually consists of two main components: the Quick Pitch and the Entity.

As the name suggests, a Quick Pitch is a quick and persuasive summary of your business idea or concept. It should outline the most critical aspects of your idea in an engaging and clear manner. It includes a short Market summary and describes what opportunities the business has in the market.

A good quick pitch is like a first impression. If the investor finds it appealing, they will get interested in your idea.

The Entity section contains essential details about your company's legal structure, location, and important individuals. It comprises the following information: Business Name, Legal Structure, Location, and Founders/Management Team.

This section is important because it offers an initial glimpse into the practical and legal aspects of your business. It helps readers understand the structure, location, and team behind the venture.

Company Overview

A Company Overview describes the identity of the business and provides an in-depth insight into it. Consider your firm's core and the characteristics that distinguish it from the competition.

Begin by highlighting your company's Vision and Mission statements, which describe its aims, goals, and essential values.

It is a strategic process that influences the company's culture, direction, and success rather than a mere formality. It attracts stakeholders who share and understand the company's general goals.

Remember that a Business Plan is more than simply a Pitch Deck; it will always serve as the foundation for your business.

Next, present the company's goals and objectives. It may include points such as a unique store, reasonable pricing, increased customer base, quality, creativity, client relations, and so on.

The investors would be interested in seeing the Start-up Summary, which details the expenses that will be required and why. Keep it brief and convey your company requirements clearly.

Now that you've mentioned your finances, you must defend your business and why anyone should invest in it. As a result, the following point should be regarding the market gap and the business statement.

A market gap refers to an unmet requirement in the marketplace. The Business Statement is a succinct explanation of the venture's goal and value offer. Taken together, they explain why the company is in a unique position to meet demand and prosper in the sector.

To emphasize the message, you can list the Services Offered and Key Success Factors. These tips will assist you in developing a distinct brand image and capturing the attention of potential investors.

Industry Analysis

Every business plan must include an Industry Analysis that discusses market trends, barriers to growth, variables that promote regional insights, and growth drivers.

This analysis will make it easier to identify the relevant possibilities and assist the organization make educated decisions going forward. This will also promote your notion of starting a business and highlight your originality.

For example, the changing work culture, which now requires laundry mart services outside of typical working hours, can be focused on.

This should include market analysis and trends. Here, you can support your claims with data and graphs, such as:

› The size of the US market for online laundry services was estimated to be $6 billion in 2021 and will grow at a CAGR of 28.4%. (2022-2030).

Furthermore, it should include Major Challenges. This part will assist you in maintaining and creating realistic plans, as well as developing inventive answers to any obstacles you may face.

Additionally, the Laundry Business Plan includes Growth Drivers and Geographical Analysis.

Growth drivers let us anticipate future possibilities. They comprise aspects that drive business growth, whereas Geographic Analysis assists in creating and assessing a location's advantages and disadvantages and the best method to profit from them.

Including such points in the Laundry Business Plan is beneficial because it demonstrates fantastic future preparation on your part!

Customer Analysis 

Knowing your customers or creating a buyer persona will help you connect with and attract the ideal clients.

Add a Customer Analysis to the business plan.

Target Market will assist you in determining where your target is and whether there are any needs in such geographical areas.

Creating Buyer Personas is also a useful practice. It will help you connect with your niche clientele and assist with future product development. It will also be useful for product advertising tactics.

If you put yourself in the customer's shoes, you will understand what they are seeking in a laundry mart.

Market Size refers to the overall potential market for your services.

Pointing out these facts will assist shape your business, attracting more clients and encouraging investors to participate in it.

Competitor Analysis

Understanding your clients is critical, but knowing your rivals is also important.

A Competitive Analysis is vital in a business strategy since it describes what your competitors are doing and how you differ from them. This will encourage investors to invest in your company instead of others.

Focus on the market's major players. Learn about their size, assets, weaknesses, and market positioning. This will contain key comparative areas such as service features, pricing, marketing techniques, and customer satisfaction.

Such a study allows you to see what is missing from the market. It allows you to generate additional products and services to meet the needs of your customers, resulting in increased profits!

SWOT Analysis

Being confident. This text seems to be a single-word statement that doesn't require any further clarification.in yourself is fine, but being overconfident is not. As a result, understanding your limitations is critical for improving your performance. The same goes for business.

That is why it is critical to include a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis in a business strategy. This analysis enables the company to analyze its internal strengths and weaknesses and assists the organization in assessing the opportunities and challenges that lie ahead.

Investors will be inclined to invest in your company based on their perception of your sincerity and pragmatic attitude, which will also apply to any future collaborations.

Porter’s Framework

Porter's Framework is a tool for organizations to understand their competitive environment. It examines the following points:

• New entrants pose a threat.
• Buyers and suppliers have bargaining power.
• Risk of replacement products or services.
• Rivalry among current competitors.

Porter's Framework is an essential component of any business plan since it facilitates industry analysis and strategic decision-making. It reveals potential challenges and how your organization compares against competitors.

This Framework demonstrates to potential investors that you have conducted research on your competitors, studied your market, and developed a plan. It indicates your commitment to make sound decisions, which will increase investor trust in your company.

Marketing remains the most important aspect, regardless of how distinctive your products and services are. Social media has made marketing incredibly accessible while increasing competitiveness.

A marketing plan outlines a company's strategy for selling and promoting its products and services. It includes strategies for engaging with customers, growing the brand, and meeting revenue goals.

It lays forth a strategy for spreading the word about your business.

A well-organized marketing plan will attract investors because it demonstrates growth—the company wants to develop, indicating that they are confident in their chances of success—and risk management readiness.

Incorporate a Sales Strategy, Promotional Strategy, and Pricing Strategy into your marketing plan. The Laundry Business Plan also includes a Sales Funnel. This diagram depicts the consumer's journey from awareness to purchase, assisting in optimizing each stage for higher conversions.

It is accompanied by professionally made visuals, which enhance the presentation of the content.

Operational Plan

An operational plan describes the day-to-day actions that a company will take to meet its goals. It is made up of tasks, materials, and protocols. This needs to have milestones and a business plan.

A business model describes how a company operates and how it plans to generate income.

Milestones are significant achievements that mark critical junctures in the development of a business. They assist with setting objectives and tracking advancement.

Financial Plan

Let's discuss money!

The financial plan for a laundry business plan should follow. It aids in risk management, decision-making, and investor attraction and explains the company's financial situation.

The following can be incorporated into a financial plan:

Financial Assumptions: These serve as a foundation for further financial projections and outline the primary economic assumptions and expectations that drive the plan.

Revenue Model and Sales Forecast: Describes how the business generates revenue and projects sales using past data and market research.

Break-Even Analysis: Ascertains the revenue-to-cost ratio and assists in determining the minimal sales required to prevent losses.

Projected Profit and Loss Account: This figure projects expected revenue, expenses, and costs for a specific time frame and provides a summary of the business's profitability.

Some more points to highlight are-

Projected Cash Flow Statement: It assesses the company's ability to settle its debts by tracking changes in the amount of cash coming in and going out over time.

Projected Balance Sheet: This statement consists of shareholders' equity, liabilities, and assets and gives an overview of the company's finances at a specific point in time.

Scenario Analysis: Examine several scenarios that might affect the financial outcomes and enhance risk control by taking into account a number of variables.

Discounted Cash Flow (DCF) valuation estimates the present value of future cash flows, which aids in determining the intrinsic value of the business.

All these points are added to the Laundry Business Plan after thorough research.

Graphical Representation of Financials

A Graphical Representation of the Finances is a crucial part of any business plan. It calls attention to patterns and improves visual clarity. It is a practical tool for exchanging messages.

This type of graphical representation adds professionalism to the business plan, particularly when looking for finance or partnerships.

Management Summary

What should the business plan's next addition be? Consider things from the perspective of an investor. What details about a company would you like to know?

The Management Summary should be the next topic added to the business plan. It outlines the composition, responsibilities, and functions of the leadership group. It ensures that there will be conscientious behavior and efficient business operations.

This area will be of interest to investors as it will enable them to assess the team's degree of expertise and ascertain the company's chances of success. It gives the leadership credibility.

This section can include the professional summary, Organizational Structure, and Job Roles and Responsibilities. Demonstrating the management team's experience and credentials will help you gain the investors' trust.

Exit Strategy

Finally, make sure your laundry business plan has an exit strategy.

An exit strategy explains how business owners withdraw their money from the market. It discusses options, including selling the company, merging, or going public.

A company plan is essential because it provides a clear vision, a well-defined strategy, and a plan of action for handling unanticipated circumstances or market shifts, all of which bolster investor confidence.

An exit strategy reduces uncertainty by letting investors know that a plan is in place and describing how and when they may expect a return on their investment.

Creating a thorough Laundry Business Plan is the first step towards realizing your aspirations of becoming a business owner. Running a laundromat can be quite profitable. By purchasing our laundry business plan, you will be able to overcome obstacles and see the success of your laundromat by adhering to a rational procedure backed by reliable data. All the best!

We would love to hear your thoughts! Please leave a comment below if you found this article helpful or if you have any other ideas!

We've researched over 100,000 topics and designed over five million EDITABLE SLIDES and DOCUMENTS to give you a head start.  Access ten original presentations for only $49.99! 

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Q: What's the first step in starting a laundry business?

A: Begin with thorough market research to identify demand and competition in your chosen location.

Q: How can I estimate the startup costs for a laundry business?

A: Calculate equipment, lease, and renovation expenses, then add working capital for a comprehensive estimate.

Q: What licenses and permits are required for a laundry business?

A: Obtain a business license, health department permit, and environmental compliance certifications to operate legally.

Q: How do I create a competitive pricing strategy for laundry services?

A: Analyze local competitors, factor in operational costs, and set prices that balance affordability and profitability.

Q: What marketing strategies are effective for a laundry business?

A: Utilize social media, partnerships with local businesses, and promotions to attract and retain customers consistently.

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