do you need a cover letter for resume

Should You Always Include a Cover Letter?

By Biron Clark

Published: November 10, 2023

Cover Letters

Biron Clark

Writer & Career Coach

The little-known truth about cover letters is: You do NOT always need to include a cover letter when applying for jobs, and you may be wasting hours sending cover letters that employers won’t read.

So if you’re wondering whether you should always submit a cover letter with your job application and resume, then keep reading.

After working for years as a recruiter , I’m going to share the exact situations where you should provide a cover letter and the situations where it’s not needed.

Should You Always Submit a Cover Letter?

Many people on LinkedIn and other sites will tell you that you should include a cover letter every time because it “can’t hurt,” but that’s not true…

Here’s how it CAN hurt you…

Writing a great cover letter takes a LOT of time and mental energy. So if it’s not making a difference, or not even getting read, then it  is hurting you in terms of wasted time and energy (I’d argue that writing a cover letter is the toughest and most time-consuming part of the process for many job seekers).

Writing a resume is tough, sure. But once you get it, you’re done. You spend 5-15 minutes tailoring it for each specific job you apply for, but that’s it.

Cover letters take a lot of time EVERY time (at least when done right).

That’s why it’s important to look at how important a cover letter is, and which situations it’s necessary and truly beneficial in.

3 Situations Where You Need to Send a Cover Letter:

There are a couple of specific scenarios where cover letters are necessary, and you should send one. This article by Harvard Business Review says it best:

In those cases, according to Harvard Business Review, you can boost your chances of getting the interview by writing a short letter to point out similarities between your resume and the job requirements (e.g. why you’d do well in their job )… rather than leaving the analysis entirely up to the hiring manager.

But this is only worth doing if you meet one or more of the criteria above, or a few other situations I’ll explain below…

Two more cases where you may want to include a cover letter:

First, you should send a cover letter if an employer specifically says it’s required on their website or job application form (however, having an optional field to include it is not the same as asking for it or saying it’s required).

And second, you should send a letter if you have a large gap in employment or something unusual in your background that you feel the need to explain, and you don’t feel your resume explains it well enough on its own.

(Although I do like addressing gaps in employment directly on your resume employment history section when possible. For example, if you took a year off to raise a kid, you could say: “2018-2019: One-year break from work to raise first child.” So do try to explain this type of thing on your resume if you can!)

When You Don’t Need a Cover Letter:

If you don’t fall into any of the situations we looked at above, then a cover letter is not needed.

For example, if you’re just applying for jobs online via job boards , via LinkedIn, on company websites via their “careers” page, etc., then I’d skip it! Send your resume and let it speak for itself. (And if you don’t have a great resume yet, you can get help  here. )

In my opinion, the extra time and effort just isn’t worth it when you’re applying online with no prior relationship, no referral, and no special knowledge of the hiring manager or job requirements that you can use to make your case for why they should interview you.

This is one reason I love LinkedIn EasyApply as a part of an online job search – because a cover letter is not required or even expected.

Of course, the final judgment call is yours!

If you’re applying to your dream employer and you don’t mind spending an hour writing up a great cover letter, then go ahead! It can’t hurt in a one-off scenario like this.

But the main point I’m trying to make here is:

You should be selective about when to send a cover letter, rather than feeling obligated to send it by default.

Recap: How Important is a Cover Letter?

The answer to how important a cover letter is depends on the hiring process and situation. If you read the information above, you now know when a cover letter is necessary/recommended, and when you probably shouldn’t bother.

And you’ve seen that cover letters do matter in some cases, but that doesn’t mean that you always need to send a cover letter.

And as mentioned earlier, the main benefit of this approach is time savings…

When you look at how much time and effort goes into writing each of these letters, it can add up to hours or days of wasted time if you’re sending cover letters without analyzing whether it’s necessary for the situation.

Tips for Writing a Good Cover Letter:

Now that we’ve answered whether a cover letter is necessary, and when it’s important, here are some tips and resources to help you in situations where you decide a cover letter is needed:

First, I’d always recommend keeping it brief, easy to read (no huge paragraphs or blocks of text without spacing), and personal.

It should feel like you’re talking directly to them! That means start with “Dear Bethany”, (for example), not with, “Dear Hiring Manager” or “Dear Recruiter”.

(Recruiters almost never care about a cover letter anyway. It should be for the hiring manager).

Also, make sure you’re saying the word “you” at least as often as you say the word “I”. Talk about their needs and their company, not just about yourself .

The purpose of your cover letter is to point out similarities between your background and the employer’s job requirements. You want to demonstrate why you’re likely to succeed in their specific role, to sell them on interviewing you! And you cannot do this without researching their job and understanding/discussing their job. So this letter isn’t just about you , it’s about them just as much.

To help you further, we’ve published two articles here on Career Sidekick with great cover letter info:

• 3 steps to writing a cover letter that stands out
• How to write a cover letter with no experience

If you follow the steps above, you’ll save time in your job search and maximize the number of interviews you get for the effort you put into your job applications!

About the Author

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Good stuff Biron! This is why Career Sidekick is my go-to career blog, I really admire how you take a contrarian approach to conventional job search/career wisdom!

Seems like almost every other career blog advises you to always submit a cover letter. Too bad these folks don’t consider the most important asset we all have: time!

Would being graduated out of college for 1.5 years and haven’t “launched” your career yet – getting a job in the field you got a degree in – count as something “unusual on your background” that you would need a cover letter for?

Thanks for the kind words. I don’t think you’d need a cover letter for this. Just make sure to “tailor” your resume to show the most relevant pieces of the work you have done, and to show your relevant educational background/degree. But if you’re not getting results with your resume, then it’s worth testing/trying a cover letter. My guess is that it’s not needed, and perfecting your resume will get more interviews.

Thanks for the advice Biron!

If I understand you correctly, is this an instance where you would recommend NOT using a chronological work history on a resume then?

And instead break up work experience history into a “relevant” and “other work experience” sections, since we’re trying to show specific relevant pieces of experience and educational background/degree?

I’d still keep it chronological. Just show the most relevant pieces of each past role, for the job you want now.

How about in my situation? I am looking for a job in marketing, but it has been five years and a few jobs since marketing has been the primary function of my job. My last few jobs have had a very little marketing focus and have been training, technical or sales in focus. Should I always write a cover letter to explain this when I am applying for marketing jobs?

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Are Cover Letters Necessary? Do You Need One in 2023?

Cover letters are one of the most important parts of the job application process. It’s a way for you to explain why you’re a good fit for the position. But are cover letters necessary?

Cover letters make you stand out from other candidates. It’s also an opportunity for you to show off your writing skills. And that can be useful during an interview or follow-up email exchange.

But, in this age of technology, it’s understandable why people still wonder, “Do I need a cover letter?” Especially since you can submit many applications online or via text message.

So are cover letters necessary? And do you need one? This guide will answer these questions and share expert cover letter tips that can help you land an interview.

Table of Contents

Cover Letters Can Make a Significant Difference in Your Job Application

Cover letters are not necessary, but they can make a huge difference in your job application. Here’s what we mean.

If you’re applying for a job and don’t have a cover letter, it’ll be hard to stand out from other applicants. And that’s because cover letters show why you want to work at a particular company and are serious about it.

For example, two equally qualified candidates are applying for a position, one with a cover letter and one without.

Chances are that the applicant who took the time to write a well-crafted cover letter will get an interview. And that’s because the person, for example, highlighted how their previous accomplishments would help the company to improve.

It’s simply not enough to send only your resume in most situations.

Are Cover Letters Necessary?

Yes, in most cases.

What you should know about cover letters is that they’re optional for some jobs. For example, your resume alone will likely be enough if you apply for an internship or a low-level assistant position.

However, let’s say you’re applying for a higher position, like an executive director position. First, you’ll need to have a well-written cover letter. That will help prove that you’ve researched the company and are interested in being part of its team.

Expressing your interest in an organization isn’t something the hiring manager will get from your application online. That’s why cover letters are crucial and should not be ignored.

Do You Really Need a Cover Letter in 2022?

The short answer is yes; you still need a cover letter in 2022.

One of the purposes of a cover letter is to demonstrate that you understand the position and are invested in it.

They give employers a good idea of who you are as an applicant. And that makes it easier for them to decide whether or not they want to interview you for their open positions.

Your cover letter can also help distinguish you from other candidates who apply for similar positions. You can use your cover letter as an opportunity to show more about yourself than what’s available on paper!

Tips to Prepare a Perfect Cover Letter

1. do your research.

A cover letter is an opportunity to tell a potential employer why they should hire you. So it should be tailored for each job and company.

The first task is to research the company and role, including the person reading your cover letter. It’s not always the hiring manager. Try to find out what they’re looking for in an employee and how their organization operates.

This will give you insight into what’s important to them in an applicant. Also, take some time to think about how today’s job market differs from that of several years ago. That can help you fine-tune your cover letter. It doesn’t matter if the change is small. It can make a huge difference.

2. Tailor Your Cover Letter to Each Role

The first and last thing you want to do is address the person reading your cover letter. Then, when applying for a job, read up on the company and find out who the hiring manager is. If there’s no name listed in the job description, call or email someone at the company to ask whom you should address it.

If there are multiple people responsible for hiring decisions, make sure to address each one individually. For example: “Dear [Hiring Manager],” “ To Whom It May Concern: ” and “Hello Mr./Ms.[First Name]. ‘

3. Don’t Let Your Resume Appear in Your Cover Letter

The primary purpose of a cover letter is to highlight and sell your qualifications. Your resume is the place where you list everything you’ve done. So don’t repeat that information in your cover letter.

Instead, do the following:

• give a brief overview of your qualifications,
• why they make you a good fit for the job, and
• how they relate to the position requirements listed by the company.

Related: How to Address a Cover Letter Without a Name

4. Be Clear and Concise

Be clear and concise to get the most out of your cover letter. One page is okay if you can; you don’t need to use up all the space. If you have more than one page, use bullet points rather than paragraphs. That makes it easier to skim through quickly.

Your tone should be professional throughout. Also, avoid using too many buzzwords, if any, as they tend to be taken seriously if used sparingly.

Finally, consider adding an “about me” section near the end of your letter. You can use that section to list relevant information about yourself that doesn’t fit anywhere else in your application. For example, employment history, educational background, or volunteer work.

5. Avoid Gimmicks, Like Weird Fonts and Drawings

Have you seen some cover letters that looked like a child wrote them? Or that included a drawing of the applicant’s pet cat? Cover letters are not the place to do that; avoid these gimmicks.

They will not help you get the job. In fact, they can do more harm than good by making you seem less professional. It can overshadow your best qualities as an employee.

Try to avoid using standard intro like “My name is [your name], and I am applying for the [position] at [company].” This is not original or creative; it’s uninteresting to read.

Instead, personalize it: “Hi, [name], My name is John Doe, and I’m applying for the Marketing Manager role at ABC Company.”

Having a friendly title will help establish rapport between readers. But don’t be too casual or informal. You want to keep things professional so that they can see how well you’ll fit in with their team or company culture if hired.

6. Use Action Words to Highlight Your Accomplishments

Use action words that highlight your accomplishments and experiences. For example, try using phrases like “increased sales by 55% within 6 months.” Or “led team through a project from concept stage to completion within two weeks.”

This way, even if someone doesn’t remember everything about you, these phrases will help them know whether or not you have what it takes.

7. Don’t Make It All About You

Don’t make the mistake of making the cover letter all about you. Instead of boasting about a skill, talk about how that skill can help the potential employer.

How are you the perfect fit for the company? How will you contribute to the company’s success? And what have you done or will do to help the company? Answer these questions in your cover letter.

8. End Your Cover Letter with Enthusiasm

You may be well qualified and rightfully confident in your abilities. But employers still want to know that you’ll be a motivated and enthusiastic employee.

So, remember to end your cover letter with enthusiasm. This will show your interest in the position and willingness to work hard and passionately if hired.

You have a greater chance of being employed if you are enthusiastic. And you’re also far more likely to stay on board over the long term. So it makes sense that 71% of CEOs believe that employee engagement is essential to the success of their company.

As a result, often, the only factor distinguishing two equally qualified candidates is their level of passion and zeal for the job.

Check our guide on how to write a cover letter for more in-depth details.

Why Is a Cover Letter Important?

Your cover letter gives the hiring manager a chance to know you better. In addition, it’s an opportunity for you to show off your writing skills and make yourself stand out from the crowd.

You can also use it to sell yourself, highlighting why they should hire you, not someone else.

Because there are so many applicants for every open position, employers have less time and resources to read through them. So it’s up to you to make sure that yours stands out from the rest.

The best way is by using a well-crafted cover letter that showcases how great an employee you’ll be if given a chance.

When Can You Skip a Cover Letter?

If you’re applying for a job that doesn’t require a cover letter—say, an internship—you can skip it. In fact, many employers will be quite clear in their postings when they don’t want to see your cover letter.

If the company does not specifically state that it wants a cover letter, you can assume it’s unnecessary. Sometimes, job listings or job descriptions don’t mention a cover letter. But it has all the other required materials, like a resume and references.

In such a situation, submit those documents without attaching additional materials such as your cover letter or résumé summary statement.

Cover Letters Alone Can’t Get the Job Done

You want to make sure you don’t let your employer down before they even meet you. In fact, without a cover letter, you might not even have the chance to meet them. Most recruiting managers expect to receive a cover letter from you.

It helps them get a sense of who you are and decide if you’re a suitable fit for the position. However, you can’t rely solely on a cover letter to get a job. It’s not an alternative to a resume nor an excuse for poorly prepared or formatted documents.

Also, there’s a difference between cover letters and resumes . Knowing the difference can help you craft the perfect cover letter or resume.

A good cover letter does have some value, though: briefly introducing yourself and explaining why you’re applying for the position. It also helps make your application stand out from the competition.

So, are cover letters necessary in 2022? Yes, if you want to stand out from the crowd of applicants. That said, your resume and online presence are enough to get noticed by recruiters these days.

But a well-written cover letter could give you an edge over other candidates.

A good cover letter will show that you care about the position and want it more than anyone else. And that makes all the difference when it comes to hiring decisions!

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Do We Really Need To Write Cover Letters In 2023?

Composing a cover letter on the laptop

The earliest record of the cover letter for employment dates back to the 1950s according to The Atlantic, and has been used ever since as an addition to resumes, for candidates to prove to potential employers their desire and eligibility for posted roles. In recent years, however, especially since the post-pandemic unemployment upheaval, the choice of whether or not to include cover letters as part of the job application process has been a topic of contentious debate, and has left most candidates confused as to whether or not to include them, especially if the employer has not specifically requested them.

In a recent LinkedIn poll I conducted, more than 70% of respondents (a mix of recruiters, hiring managers, and candidates) voted that cover letters are no longer necessary as part of the shortlisting process. However, across the Internet, there were others who advocated its use, provided the right conditions were met.

The question remains, Should we write cover letters for jobs, even if they're not mandated in the application process?

When cover letters are needed

Emily Meekins , CEO and Founder of talent consultancy Workstrat, points out that she rarely reviews cover letters. "85% of the time, I can learn enough from your resume and LinkedIn profile. The application/interview process is time-consuming enough without a cover letter. I'd prefer candidates save their time and reapply it to other areas of their search." However, Meekins adds that she would look at a cover letter if she is on the fence and needs more information to help make an informed decision, or to check for quality of writing and communication skills.

I spoke with Yulia Saf , Founder and CEO of MissTourist.com, who has hired and led a team of up to 12 employees remotely, and asked her to share her experiences and insights on this topic. Saf revealed that cover letters have significantly impacted her decision to hire candidates on several occasions, noting that "candidates who include a persuasive cover letter often stand out during the shortlisting phase, as it provides insight into their passion and determination for the role."

Writing with laptop

Maurizio Petrone , founder of the remote-first digital media start-up MustReadQuotes.com, has been hiring talent for over 15 years, and highlights that from his experience, "cover letters have played an essential element in hiring decisions, even when we didn't specifically request them. Out of the hundreds of candidates we shortlisted over the past five years, about 70% included cover letters in their applications. These letters helped shed light on their motivations and gave a better insight into their soft skills - things often not immediately evident in resumes."

Cover letters are a fantastic way to explore beyond the confines of one's resume and tell a compelling narrative about your career journey, motivations and aspirations for the job, and even transferable skills, especially for those facing perceived barriers in the workplace. This makes it an excellent choice for those making a career pivot or transition.

As Thomas Codevilla , business attorney, Co-Founder and hiring manager at SK&S Law Group points out, "A well-written cover letter allows candidates to tell a compelling narrative about their experiences and how they can uniquely contribute to our organization. On the hiring side, I know that ATS often play a role in screening applications. What many candidates might not realize is that incorporating relevant keywords from the job posting into their cover letters can significantly improve their chances of getting past this initial screening stage.

"As a recruiter, I appreciate it when candidates address their cover letters to a specific individual or mention a mutual connection within the company. It not only shows that they've done their research but also increases the likelihood that their application will catch my attention.

"A cover letter gives candidates the opportunity to address any potential red flags in their resume, such as employment gaps or career changes. When a candidate proactively explains these issues, it shows their transparency and willingness to provide context, which can positively influence my perception of their application."

Best practice when crafting your cover letter

While cover letters are a great way to demonstrate your value to a potential employer, you should always ensure that it actually delivers real value and is not a mere repetition of your resume, HR generalist Mary Pizana of personal injury law firm Herrman and Herrman cautions.

Man applying for a job on the internet

Kirsty Barden , Head of Business Development at MDS, a talent acquisition company with 37 years in the business, highlights some best practices to remember when writing up a cover letter:

Customise each cover letter

"Tailor your cover letter for each specific application and company. Address the hiring manager or recruiter by name if possible and demonstrate your knowledge of the company and the role you're applying for."

Highlight relevant experiences and skills

"Emphasise the experiences and skills from your CV that directly relate to the job description and requirements. Use specific examples to demonstrate your capabilities."

Showcase your passion

"Express genuine enthusiasm for the company and the opportunity. Explain why you are interested in the role and how it aligns with your career goals."

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"A cover letter should be concise, typically one page. Avoid unnecessary details and maintain a clear focus on the key points you want to convey."

Be professional and error-free

"Pay close attention to grammar, spelling, and formatting. A well-written and error-free cover letter demonstrates attention to detail and professionalism."

Demonstrate cultural fit

"Highlight your alignment with the company's values and culture. Show that you are a team player and can thrive within the organization's environment."

End with a call to action

"Conclude the cover letter by expressing your interest in further discussing your qualifications and expressing gratitude for the opportunity to apply."

SKILL CONCEPT

Executive Cleaning Services Vice President Thomas Giarraputo recommends candidates use Venn diagrams when beginning to craft their cover letter. "Telling stories from your career is an excellent way to demonstrate your skills and give hiring managers a glimpse of your demeanor and work style.

"Always refer to the position's requirements in the job description when searching for appropriate anecdotes to share. It is also beneficial to conduct additional online investigation on the company to gain a sense of its culture. Before writing your cover letter, compare your talents to the position's requirements.

"Utilizing Venn diagrams can be useful for generating ideas and determining which competencies and experiences to highlight. After creating this diagram and identifying what belongs in both circles, overlapping topics will guide and inspire the content of your cover letter."

When cover letters should not be used

On the flip side, Sam Greinetz , Recruiting Partner at Signed Talent, points out that the recruitment industry has witnessed a significant shift over the past decade, with hundreds of candidates applying for one position where there were only 10-15 a few years ago, and certain industries which rely more on hard skills, such as the tech industry, do not have the capacity for hiring managers and recruiters to read every cover letter sent through.

Recruiter screening interview

Greinetz recommends trying a different approach to sending in your cover letter. "Rather than a cover letter, if someone is especially interested in a role, they are better off reaching out to the recruiter or hiring manager directly either via email or on Linkedin to reiterate their excitement. That message can be similar to what a cover letter would include and will allow them to stick out in a crowded applicant pool. Show that you've done some homework, personalize it, talk about the team, product, etc. and don't be afraid to follow-up after a few days if you haven't heard anything."

Anthony Allen , VP of Recruiting at Supply Chain Talent Advisors, states that while he agrees that most recruiters don't have the time to read cover letters, if one is to be written, "the candidate must personalize and tailor the cover letter. A generic, one-size-fits-all cover letter is easy to spot and often disregarded. To stand out, research the company and the role, and tailor your cover letter accordingly. Mention how your skills and experiences align with the job requirements and the company's goals. By doing this, you show the hiring manager that you understand their needs and can bring specific value to the position. This level of personalization is what can make a cover letter impactful, even in situations where its importance might be diminishing."

So what does all of this mean for job seekers?

In a nutshell:

• When applying for a job directly to an employer, use a cover letter that is well-personalized, tells impactful career stories, conveys your motivations for the role, and speaks to why you want to work for that particular employer. Demonstrate that you understand their pain-points, clients, and values, and that their mission and values align with yours.
• Think creatively of other ways to include a cover letter approach, such as sending an email or LinkedIn InMail to the hiring manager directly.
• Ensure your cover letter is not a repetition of your resume.
• Cover letters are best used when facing barriers such as career gaps, career transitions, lack of experience, or to increase competitive edge, especially for senior level roles.
• If applying for technical roles or applying directly through recruitment agencies, consider leaving the cover letter out altogether so as not to waste your time. Also take time to research if the industry you are entering or applying for roles in, typically reviews cover letters. After all, you don't want to waste your time or that of the recruiter/hiring manager.

Finally, an Answer To: Are Cover Letters Still Necessary?

The cover letter is a contender for job seekers’ most hated part of the job search. Personally, when browsing job boards, I’ve always gravitated toward the postings that said “cover letter optional” or didn’t mention one at all— and I’m a writer. When you’re deep in a job hunt—particularly one where you feel like you’re throwing applications into a black hole—cover letters might feel pointless. It’s not like we’re mailing out our resumes anymore—so what is the letter covering? Does anyone read cover letters anymore? Are cover letters even necessary at all, or are they outdated?

I set out to find the answer by speaking to experts, combing through studies, and putting out a call to hiring managers and recruiters to find out how they handle cover letters when they’re making hires.

Does Anyone Still Read Cover Letters?

In a 2020 survey of 236 hiring managers and recruiters, ResumeGo found that 87% of respondents read cover letters. Only 13% did not. I got similar answers in my own research. The overwhelming majority of recruiters and hiring managers I heard from—folks who work across career functions and industries—told me they do still read cover letters in some capacity.

The most common answers I got were that hiring professionals read cover letters:

• For all qualified applicants
• For any candidates they’re considering moving to the next step of the hiring process
• For any candidates who are on the border of being moved forward
• For any candidates whose resumes raised questions for them

So if you’re submitting applications to any opening you come across and apply for a manager-level position as an entry-level candidate, or upload a teaching-focused resume for an accounting job, don’t be surprised if your cover letter gets skipped. For the most part, if your resume doesn’t even come close, no one is going to bother reading your cover letter, says Muse career coach Eliot Kaplan , who spent 18 years as VP of Talent Acquisition at Hearst Magazines before founding Eliot Kaplan Coaching .

This does mark a shift in how hiring professionals use cover letters, however. Traditionally, the cover letter was the cover page for your resume (hence the name), so its purpose was to convince the reader to look at your resume. Now, your resume usually (though not always) gets looked at first, and your cover letter is there to further persuade the reader to move you to the next round in the hiring process. So while cover letters are serving a different purpose now, they’re still being read and considered.

Unsurprisingly, everyone I heard from involved in hiring for jobs where writing, editing, and/or messaging is a key skill said they read and considered cover letters. For example, Glen Muñoz, who has been in marketing and operations for over 30 years, says that he reads all cover letters for candidates who meet the minimum requirements because the cover letter serves as a sample of their written communication skills, which are of course vital to whether or not you can do these jobs. Kaplan also said this was true in journalism.

Outside of these careers, cover letters are still widely read by the hiring professionals I heard from. Hiring managers, recruiters, and HR professionals across sales, finance, healthcare, accounting, customer service, and yes, even tech indicated that they read and considered at least some—if not all—candidates’ cover letters. “If I didn’t read [an applicant’s cover letter], there’s another reason that I’m not going to hire them,” says Karen Gordon, VP of Growth for Goodshuffle Pro , who hires for various roles including software developers. Those who said they read cover letters at all usually read them for all positions even if they’re hiring across different functions.

Employers also read cover letters across experience levels. “I have found the cover letter to be an important arsenal in a job seeker’s toolbox, even those seeking higher-up roles,” says Paul French, founder and managing director of Intrinsic Search , a recruiting firm specializing in executive positions for SaaS companies. At the other end of the spectrum, Kaplan says entry-level candidate’s cover letters are useful for hiring professionals to see how your education, part-time jobs, and other less traditional sources of experience connect to the job you’re applying for: “If you have less of a track record, you’re going to have a little more vamping,” and your cover letter is the place that it happens.

In my research, I noticed that the hiring professionals most likely to say that they skipped or skimmed cover letters to save time identified themselves as recruiters. Respondents also mentioned knowing other hiring professionals who did not read cover letters, most often recruiters. In its  2020 Recruiter Nation Report , based on a survey of 806 recruiters conducted by Zogby Analytics, Jobvite found that just 27% of recruiters consider cover letters when evaluating a job application.

And it makes sense. Often a recruiter’s primary job is to find and screen candidates for open positions, meaning they might be looking at hundreds of applications a day for a range of jobs. However, recruiters are usually not the only person seeing an application before a final hiring decision is made. They’re just the first step. So a recruiter not reading your cover letter doesn’t mean that someone else–like the hiring manager or a future member of your team—won’t. For example, tech recruiter and Muse career coach Steven Davis admits that he doesn’t read every cover letter as a recruiter, but as a coach, he still encourages his clients to “write a concise, enthusiastic cover letter” because he believes they’re valuable pieces of a job application that can help you land a later-round interview.

It’s important to note that while the 2020 Recruiter Nation report found that only 27% of recruiters considered cover letters in their decision, that’s up from 8% in 2017—a threefold increase in as many years. So the number of recruiters who read and consider cover letters is actually growing, not shrinking.

Do Cover Letters Help You Get a Job?

“For 80-90% of jobs I still believe in the cover letter,” Kaplan says. Cover letters help make the case for you as an applicant and can provide valuable information to recruiters and hiring managers, not only through their content but just through the fact that you took the time to write one at all.

In ResumeGo’s survey of recruiters and hiring managers, 65% of respondents said they are “materially influenced” by cover letters in their hiring decisions. ResumeGo also conducted a field experiment, submitting fake applications to over 7,000 job postings with either no cover letter (leaving the field blank or writing in “N/A” when needed), a generic cover letter, or a tailored cover letter that gave details on how the applicant matched the company culture and job description.

After 30 days, applications with tailored cover letters were 53% more likely to have gotten an interview callback than applications with no cover letter, and even generic cover letters were 17% better than no cover letter at all. Meaning, yes: Cover letters do still matter and they can help you get to the next round in the hiring process.

“One of the biggest takeaways was that tailored cover letters are far superior to generic cover letters when it comes to boosting a job applicant’s chances of being hired,” says Peter Yang, CEO of ResumeGo. Tailoring a cover letter doesn’t necessarily mean starting from scratch each time. You’re likely applying to a lot of similar jobs, so you might create a basic template for yourself, but add to it based on the job and company, Kaplan says. He estimates you can keep about two-thirds of your cover letter the same across most positions and customize the remaining third.

Read More: The Best Cover Letter Examples for Every Type of Job Seeker

When Do You Absolutely Need a Cover Letter?

There are some situations where you should definitely include a cover letter or you’ll greatly increase the risk of being rejected when you otherwise might’ve had a chance.

Many job applications require a cover letter and in those cases, if you want a real shot, you have to write one whether you want to or not, Kaplan says. You don’t want the first message you send a prospective employer to be that you can’t or won’t follow directions.

You might also have some other signal that a cover letter is crucial to a specific role. Before I applied to my current job at The Muse, I saw that my future manager had tweeted out the job listing. In the tweet, she said to include a cover letter; they’d be using it to gauge my writing skills and it was a chance to sell myself for the role. So of course I wrote one! In addition to social media, this signal could also come from conversations with current and former employees of the company, or the job description might stress the cover letter’s importance or ask you to include certain information in it, even if the online application doesn’t have a mandatory slot for it.

But job seekers don’t always get a giant flashing neon sign declaring that a cover letter is crucial for a particular position. In some cases, the cue that a cover letter is extra important will come from your side. If you have any special situations surrounding your candidacy or there’s anything on your resume or application that needs additional context to be understood, writing a cover letter is really in your best interest. If there’s something on (or not on) your resume that might be a red flag to people reading, your cover letter can keep your application out of the rejection pile.

According to the experts, some special situations that can be explained by a cover letter include:

• Career transitions : If this is going to be your first job in a new of type role or a different industry, or if you’ve followed a non-linear career path, a cover letter can explain why you want this job and how your past experiences have prepared you for it. It’s also an opportunity to highlight how your transferable skills will help you in your next job. For example, Kaplan once coached a “management consultant who wanted to become a fighter pilot.” She wrote a compelling story about her background, how she overcame obstacles in her past jobs, and how she would do that in the air.
• Employment gaps: Whether this will be your first job after your employment gap or you have one further back on your resume that you’re worried might raise eyebrows, including a cover letter gives you an opportunity to explain.
• Out-of-area applications: If you’re moving and hoping to secure a job before you get there, you can explain that in a cover letter so hiring managers understand why your application is coming from a different geographic location.
• Personal connections to a company or job referrals: If someone in your network referred you to a job or you have another connection to the company, this goes in your cover letter, not on your resume, Kaplan says.

Ultimately, it’s up to you whether or not to write a cover letter. In the ResumeGo survey, only 26% of respondents said they “punished” or “deducted points” from candidates who didn’t include a cover letter when the job posting didn’t require one, and in its 2018 Job Seeker Nation Study , Jobvite found that only 45% of respondents had submitted a cover letter for their current or most recent job. So you can definitely get a job without a cover letter. But ask yourself this: Why would you skip out on the chance to make your application even stronger?

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Do You Need a Cover Letter When It's Not Required?

When you do (and don't) need a cover letter to apply for a job

Why Write a Cover Letter?

Reasons to include a cover letter, reasons not to include a cover letter.

• Tips for Writing a Cover Letter

Do you really need a cover letter if a company doesn't ask for one? Writing a lot of cover letters during a job search is often both challenging and time-consuming. Because of this, it's not surprising that applicants often hesitate to include a cover letter when it is not explicitly required by an employer.

If you're wondering if you should include a cover letter, the short answer is yes. That said, there are a few exceptions.

You should  almost always submit a cover letter , even if the company doesn't ask for one. 

Here's what you need to know about the value of cover letters, along with the situations where you can skip a cover letter. 

If you're serious about landing the job, a well-written  cover letter  gives you a chance to sell yourself to the employer in a narrative format, and explain why you are an ideal candidate. Taking the time to  match your qualifications to the job  can help you get selected for an interview.

All of your efforts in the cover letter will help hiring managers do their job of screening applicants, and may get your resume a closer look.

A cover letter also affords you the opportunity to highlight your strongest qualifications.

An effective, well-written, and  customized cover letter  also makes it clear that you are highly interested in the job. That's because it shows the hiring manager that you want the job enough to go the extra distance.

To Share Extra Information

A cover letter gives you an opportunity to include details that your resume does not contain. For example, if you are applying from a distance, your cover letter will enable you to present a rationale for relocation and to mention that you will be in the area shortly for a possible interview. 

To Explain a Gap

Gaps in employment  with reasonable explanations can also be addressed in your letter. A cover letter is also an ideal place to provide specific examples that prove you have the skills and experience listed on your resume.

The Employer May Expect One

Additionally, some employers expect to receive cover letters even though they did not stipulate that a cover letter was required in their job advertisements.

Candidates who don't take the time to compose a letter are often viewed as less motivated for the job.

In many cases, employers won't even look at a job application that doesn't contain a cover letter or letter of interest.

For some jobs, you won't need a cover letter to apply. Some employers don't accept cover letters as part of the application process. For other positions, there may be no way to submit one. If a cover letter is optional, it's better to skip it if you don't have the time to compose a well-written one.

When the Employer Doesn't Want One

If the job application instructs that you should not include a cover letter, then it's definitely best to follow directions so as not to annoy your potential employer.

When You Don't Have Time

No letter is much better than a poorly written one. A well-composed cover letter serves as a sample of your writing ability, but the opposite is also true. If you don't have time to write a well-crafted cover letter that pitches your skills and positions you for the job, forego the effort.

When There's No Way to Submit One

Also, if the company asks you to submit your application through an online platform, and there is no place for you to submit a cover letter, don't worry about it. 

Tips for Writing a Cover Letter That Will Impress

When you do include a cover letter with your resume, it's important to make it a good one. Here are tips for writing a cover letter that will make the best impression and add value to your application.

Kelly Miller. / The Balance

• Make it targeted.  Be sure to compose a  targeted letter  that is written with the job listing in mind. Focus on the skills and abilities you possess that make you a strong fit for the specific job.
• Keep it short.  Make sure that your  letters are concise  (no more than one page topping out at five paragraphs) and that every statement you make conveys something significant about your qualifications for the candidacy.
• Go beyond your resume.  Avoid simply repeating your resume. Provide examples not listed in your resume, and expand upon things mentioned only briefly in your resume. Your cover letter should have a distinct purpose regarding your application.
• Edit, edit, edit.  Errors in your cover letter  can hurt your chances of getting an interview. Errors make you look sloppy, or worse, not educated. Be sure to thoroughly read your letter before submitting it. Consider asking a friend or colleague to read it as well to check for typos, grammatical errors, and confusing language.

Key Takeaways

• Writing a cover letter makes the hiring manager's job easier, by highlighting exactly why you're the right match for the role. That gives your application an edge. 
• Even if the company doesn't specifically request a cover letter, it's a good idea to write one if you're interested in the role at hand. 
• Skip a cover letter if the employer says not to write one, or if there isn't a place to include one in an online application form. 

What Should You Include in Your Cover Letter? [w/ Tips for 2024]

You’ve spent weeks job hunting, and you’ve found the perfect job.

Your resume is all set, and you’re almost ready to send your application.

There’s just one thing left—you’re writing a cover letter to create a flawless job application.

The only issue? You're not sure what exactly to include in your cover letter.

There’s no need to worry! We’re here to help

In this article, we’re going to cover:

• What Is a Cover Letter
• What Elements Should Your Cover Letter Include
• What You Shouldn’t Include in Your Cover Letter

Let’s get started.

What is a Cover Letter?

A cover letter is a document that you send as part of your job application, along with your resume or CV .

The cover letter’s purpose is to introduce you and briefly summarize why your professional background makes you the right person for the job.

On average, a cover letter should be between 250 and 400 words long and fit neatly on one page.

A cover letter is one of your first forms of communication with a hiring manager. It’s your opportunity to present yourself in your own words, stand out from other candidates, and get the hiring manager interested in learning more about you.

Let’s take a look at an example of what a cover letter looks like:

Why Do Cover Letters Matter?

After you’ve spent so long making the perfect resume , you might be wondering why you should even write a cover letter.

The truth is that while not all employers request a cover letter, you should always include one with your job application.

Adding a cover letter to your job application shows the hiring manager you’re willing to go the extra mile for the job, and you’re not just randomly applying and hoping your application sticks.

A cover letter is your opportunity to give the hiring manager more information about you as a candidate. This is your chance to personalize your application and provide additional information on your skills and experiences that align with what the employer is looking for and that you didn’t have space on your resume for.

But your cover letter is also your chance to go beyond your most important skills and experience. You can use it to talk about your passion for the industry or your enthusiasm to join this specific company’s team and show the hiring manager that you’re serious about the role.

If your cover letter is good, it can complement your resume and get you that much closer to an interview.

A badly written cover letter, on the other hand, could undermine even the best resume and lead to your application getting tossed in the ‘no’ pile, so it’s crucial to get this document right.

Need help preparing for an interview? Check out our guide to the most common interview questions and how to answer them!

What Elements Should You Include in a Cover Letter?

There are a few key elements you need to include to write a successful cover letter .

Let’s take a look at them one by one:

#1. A Professional Template

Your cover letter should be easy on the eyes and even easier to navigate.

This means you have to set the right page margins, adjust the line spacing, choose an appropriate font , and set it to the correct size, all while making sure your text never spills onto page two.

But what if there’s an easier way? 

Just use one of our cover letter templates instead.

Our free resume builder comes with built-in resume templates that you can match with a cover letter template for a stylish application.

You can automatically set your font style, size, and even the dimensions of the paper you intend to print it on - standard A4 or US letter format.

#2. Neatly-Split Paragraphs

A cover letter should be easy to navigate at a glance.

If your cover letter is a huge chunk of text that fully covers the entire page, without paragraphs or ample white space, it’s going to look cramped and leave a bad impression on the hiring manager.

This is where your cover letter’s formatting comes in. You should divide the contents of your cover letter into a header with contact information, and then split the actual text into an opening paragraph, a main body, a conclusion, and a formal closing line.

Be sure to also use line breaks and bullet points to break up your paragraphs to increase your cover letter’s readability.

This can make it seem less of an overwhelming read to the hiring manager and easier for them to skim through it all to find what they’re looking for.

#3. The Date of Writing

The exact date you write your cover letter may seem like a small detail, but it can actually add an extra touch of professionalism to your job application.

This can help the hiring manager keep track of when you’ve applied for the role, and it reflects your attention to detail .

Just keep in mind that the format of the date should align with the standard in the country where you're applying. For example, in the US , the mm-dd-yyyy format (e.g., May 22, 2024 ) is the go-to, whereas most other countries prefer the dd-mm-yyyy format (e.g., 22 January 2024 ).

#4. Your Interest in the Company

It’s important to tailor your cover letter for the specific job you’re applying for to show the hiring manager that you’re a serious candidate who’s done their homework about the position.

This is why the body of your letter should always include a paragraph where you clearly explain why you’re interested in the specific company.

Start by doing some research on the employer . You have to show the hiring manager that you understand what makes the company unique and how you align with their values and needs.

Think about what you genuinely like about the company you’re applying for. Whether it’s their remote working conditions, their focus on diversity or sustainability, or something else entirely, be sure to mention it in your cover letter.

If you’ve used a product or service that the company provides, say so in your cover letter. On top of that, highlight what specific aspects of the company resonate with your career goals , such as their innovative methods or cutting-edge market strategy, that you want to be a part of.

You can also take the time to explain why you’re excited about the job itself. Talk about how your unique experience and skills make you a suitable candidate and how you’re confident you can contribute to the company’s goals.

Looking to write a cover letter for an internship ? Check out our detailed guide!

#5. A Call to Action

Every cover letter should end with a strategic call to action.

Your call to action can be a polite statement prompting the hiring manager to get in touch with you to go over your application or to discuss how you could contribute to their team.

Adding a call to action at the end of your cover letter shows that you’re proactive and eager to move forward with the hiring process. This highlights your enthusiasm for the role and makes it more likely for the hiring manager to get in touch with you after putting down your cover letter.

Here’s an example of a call to action at the end of a cover letter :

I am very enthusiastic about the opportunity to discuss how my artwork can contribute to Happy Hippo Book Publisher’s track record as the best children’s storybook provider on the market. Please feel free to contact me at the provided phone number so that we can discuss my application further.

Want to give your cover letter an extra kick? Use these tried and tested cover letter tips !

What Sections Should You Include in a Cover Letter?

When writing your cover letter, you can easily split the process into several key sections.

Let’s break them down:

• Header with contact details. The top of your cover letter should include a designated header where you can input your contact information, such as your full name, email address, phone number, address, and links to any relevant social media. Make sure these details match your resume and double-check for any typos.
• Company details. Do your research so you know exactly who to address your cover letter to. Add the hiring manager’s name, department, the company’s name, and the company’s address.
• Personalized greeting. Skip the cliche and impersonal “To Whom It May Concern” and use a more memorable greeting instead. We recommend using “Ms.” or “Mr.” followed by the hiring manager’s last name.
• Opening paragraph. Your cover letter should start with a brief and attention-grabbing paragraph . This should include a couple of your top skills, an impressive achievement, or a relevant qualification.
• Main body. Take the time to explain some of your top achievements or skills in more detail, and cover anything you didn’t have the space to address in your resume.
• Conclusion. Recap the main points in your cover letter so far, then wrap it up with a polite call to action.
• Closing line. Choose an appropriate closing line to finish your cover letter with and sign your name underneath.

What Should You Never Include in a Cover Letter?

A cover letter allows you to personalize your application and provide more details about you to the hiring manager.

But that doesn’t mean everything should make the cut.

Let’s look at what you should never include in your cover letter:

#1. Irrelevant information

Your cover letter should be concise and focus on the most relevant details that make you the right candidate for the job.

Hiring managers don’t have all day to spend on your application, and when they’re reading your cover letter, they want to get to the point quickly. If your cover letter includes too many personal anecdotes or irrelevant experiences, like how you worked as a dog walker at 15, they might get bored and stop reading it altogether.

A cover letter is, first and foremost, a professional document, not a personal essay. This means that focusing too much on yourself, as well as your wants, needs, and opinions, is not a good idea.

Your cover letter should focus on what you can do for the employer, not what they can do for you. If you miss the mark here, you’ll come off as an inattentive candidate and won’t be getting an interview.

#2. Overly Long Paragraphs

A dense, difficult-to-read text can discourage a hiring manager from going through your cover letter.

For example, if the body of your cover letter is contained in a single, thick paragraph, the hiring manager might skim over it and miss your main points.

Long paragraphs can also make your cover letter look poorly organized and make you come across as someone with bad written communication skills . Your essential qualifications and skills can get lost in that sea of words and hide the most important information you want to convey.

Overly long paragraphs also imply a lack of consideration for the hiring manager’s time. Keeping your text concise and easy to follow is just as important as the content itself. Otherwise, your cover letter might not catch the hiring manager’s attention at all.

#3. Salary Expectations

Unless the employer specifically asks you to, it’s considered taboo to include salary expectations in your cover letter, and it can even leave a bad impression on the hiring manager.

Talking about money in your cover letter can make it seem like your primary interest in the job is the paycheck. And, while there’s nothing wrong with wanting a specific salary, this can seriously undermine what you want to convey to the hiring manager about your enthusiasm for joining the company and your professionalism.

You should also keep in mind that talking about salary expectations so early on can even put you at a disadvantage in potential salary negotiations . If you mention a high number too early on, the hiring manager might reject your application before you even make it past the initial screening. But if you go too low, you could undervalue yourself.

This is why it’s recommended that you discuss salary expectations during an interview once you already understand the full scope of the role and have more context.

Are you just getting started on the job market? Check out our guide to writing an entry-level cover letter !

#4. Excessive Flattery

Writing a cover letter doesn’t mean writing a love letter to the company you’re applying for.

You don’t need to shower the employer with compliments to get the hiring manager to like you. In fact, if you use too many compliments or describe the company in the exact words they use on its website, you’re going to be severely disappointed.

For example, most companies you apply to may describe themselves as “innovative” or “ team-focused .” If that’s all you can say about them in your cover letter, it tells the hiring manager that you never researched the employer or paid much attention to what they do.

If you genuinely hold the company’s values, mission, or culture close to your heart, there’s no harm in mentioning how they inspire you. Just remember to keep it professional and related to how you can enthusiastically contribute to their work.

#5. False Information

This should go without saying but lying on your cover letter is just as bad as lying on your resume – very bad.

We get it; you want to impress the hiring manager. But exaggerating or falsifying information to make yourself look like the coolest candidate ever can easily backfire.

On one hand, the hiring manager is probably going to catch onto you while reading your cover letter. They’re going to notice the inconsistencies you didn’t pay attention to, and they simply won’t call you.

But it could be even worse. You could land an interview, only to have the hiring manager discover the truth face to face. Your professional reputation could suffer some serious damage, beyond just an awkward interaction during the interview.

Trust us – lying isn’t worth it. You’re capable of writing a standout cover letter without exaggerating anything you can’t back up.

#6. Grammatical Mistakes

You should always proofread your cover letter before submitting it with your job application.

Even when you’re absolutely sure there are no mistakes, sometimes you might miss something that the hiring manager will notice immediately.

This is why we always recommend you do several rounds of proofreading and editing before finalizing your job application.

Start by carefully reading your cover letter out loud. It might sound a little weird, but it helps you notice any awkward phrases or words that are out of place.

Then, run it through a spell-checking tool like QuillBot or Grammarly . They can help you spot any errors you might have missed.

Finally, ask a friend or family member for help. A fresh pair of eyes can read your cover letter and notice mistakes that both you and your robot sidekick might have skipped over.

#7. Complaints About Employers

As a general rule, you should never badmouth your previous place of employment.

If you were unjustly fired or passed over for a promotion for personal reasons, these are best explained during an interview.

It’s important to always maintain professionalism when your past employer or coworkers are brought up, especially in your cover letter.

For example, instead of saying you had enough of a chaotic work environment, you could say you’re “looking forward to joining a team that values structure and accountability.”

Check out these more common cover letter mistakes and keep an eye out while writing your cover letter!

29 Cover Letter Examples

Looking for inspiration? Check out these perfect cover letter examples for different professions.

#1. Customer Service Cover Letter

Check out our full guide to writing a customer service cover letter here.

#2. Marketing Executive Cover Letter

Check out our full guide to writing a marketing executive cover letter here.

#3. Medical Assistant Cover Letter

Check out our full guide to writing a medical assistant cover letter here.

#4. Consultant Cover Letter

Check out our full guide to writing a consultant cover letter here.

#5. College Student Cover Letter

Check out our full guide to writing a college student cover letter here.

#6. Retail Cover Letter

Check out our full guide to writing a retail cover letter here.

#7. Team Leader Cover Letter

Check out our full guide to writing a team leader cover letter here.

#8. Actor Cover Letter

Check out our full guide to writing an actor cover letter here.

#9. Digital Marketing Cover Letter

Check out our full guide to writing a digital marketing cover letter here.

#10. Executive Assistant Cover Letter

Check out our full guide to writing an executive assistant cover letter here.

#11. Finance Cover Letter

Check out our full guide to writing a finance cover letter here.

#12. Graphic Designer Cover Letter

Check out our full guide to writing a graphic designer cover letter here.

#13. IT Cover Letter

Check out our full guide to writing an IT cover letter here.

#14. Project Manager Cover Letter

Check out our full guide to writing a project manager cover letter here.

#15. Sales Cover Letter

Check out our full guide to writing a sales cover letter here.

#16. Accounting Cover Letter

Check out our full guide to writing an accounting cover letter here.

#17. Business Cover Letter

Check out our full guide to writing a business cover letter here.

#18. Dental Assistant Cover Letter

Check out our full guide to writing a dental assistant cover letter here.

#19. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#20. Nurse Practitioner Cover Letter

Check out our full guide to writing a nurse practitioner cover letter here.

#21. Receptionist Cover Letter

Check out our full guide to writing a receptionist cover letter here.

#22. Architect Cover Letter

Check out our full guide to writing an architect cover letter here.

#23. Management Cover Letter

Check out our full guide to writing a management cover letter here.

#24. Physician Cover Letter

Check out our full guide to writing a physician cover letter here.

#25. Substitute Teacher Cover Letter

Check out our full guide to writing a substitute teacher cover letter here.

#26. Software Engineer Cover Letter

Check out our full guide to writing a software engineer cover letter here.

#27. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#28. Mechanical Engineering Cover Letter

Check out our full guide to writing a mechanical engineering cover letter here.

#29. Attorney Cover Letter

Check out our full guide to writing an attorney cover letter here.

FAQs About What to Include in a Cover Letter

Do you still have some questions about what to include in a cover letter? Check out the answers to some of the most frequently asked questions on the topic!

#1. What is a good example of a cover letter?

There are plenty of great cover letter examples for different professions that you can look at.

Overall, a cover letter that’s well done starts with your contact information in a designated header at the top. Next, you have to add the hiring manager’s contact details and include a personalized greeting.

Write a strong opening paragraph that references the job you're applying for and includes a standout achievement or relevant experience that makes you a strong candidate.

Use the body of your cover letter to expand on your key skills and experiences that match what the employer is looking for. Give specific examples to illustrate your greatest accomplishments and how you gained your most impressive skills.

Wrap up your cover letter by recapping your key selling points and including a call to action that invites the hiring manager to reach out to you. Lastly, add a professional closing line and sign your name underneath.

#2. How do you start a cover letter?

The opening to your cover letter should be brief and attention-grabbing.

Your first few sentences should be something that makes the hiring manager want to learn more about you. You don’t want to give them too many details—just enough to pique their interest.

Explain why you’re writing and why you’re interested in the specific role. We recommend including keywords from the job ad , especially ones that match your most relevant skills, experiences, or impressive achievements.

#3. How do you write a unique cover letter?

Your cover letter is your chance to give the hiring manager a unique insight into you as a candidate. It’s your opportunity to stand out from the crowd using your own words.

The best way to write a unique cover letter is to start by researching the company and referencing anything you find attention-grabbing about it. You should be able to easily identify what you like about the specific employer, such as their contributions to the industry, their values, and reputation, and mention it in your cover letter.

Use a polite but conversational tone to convey both your professionalism and personality. Instead of using passive language to explain that you “managed” this or were “responsible for” that, take advantage of action verbs and power words to make your experiences stand out.

Avoid using generic phrases like how you’re a “team player” or have “ leadership skills ” alone, and instead provide concrete examples that back up the skills and experience that make you the right candidate for the job.

#4. Should a cover letter be fancy?

Since a cover letter is a formal document, you might be tempted to make it fancy.

There’s no need to go over the top with your cover letter. Adding too much decoration or creative flair can detract from the information you want to convey to the hiring manager.

Your focus should always be on writing a clear, concise, and well-organized text that gets your point across.

More traditional industries, like law or finance, should stick to minimalistic cover letter templates with a clean and simple layout.

For professionals aiming for creative industries like illustration or graphic design, a bit of color can make your application pop. Even then, it’s important to strike a balance between creativity and professionalism, so your cover letter’s text remains the hiring manager’s primary focus.

Key Takeaways

And that’s all there is to what you should include in your cover letter!

Hopefully, after reaching the end of our article, you feel confident that your cover letter covers all the necessary bases. Good luck on your job hunt!

But before we say goodbye, let’s briefly recap what we've covered so far:

• Your cover letter should be concise and avoid any irrelevant information. The hiring manager is interested in what you can do for the company, not in any personal information that doesn’t relate to the job.
• Overly long paragraphs and a messy layout can leave a bad impression. Instead of trying to format everything yourself, use an online cover letter builder.
• Our online resume builder offers resume templates and matching cover letter templates that you can use to create a stylish and professional job application in minutes.
• Dedicate a portion of your cover letter’s main body to express your genuine interest in the company and the specific role. Do some research beforehand so you can identify several things you genuinely like about the company and position you’re applying for.
• End your cover letter with a strategic call to action. This shows the hiring manager you’re eager to make it to the next step of the hiring process, and it makes it more likely for them to reach out to you.

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The Only Cover Letter Guide You’ll Need in 2024 (+Examples)

• Kaja Jurcisinova , 
• Updated January 16, 2024 13 min read

Oh, the dreaded cover letter. Job seekers hate writing it and nobody knows if anybody even reads cover letters anymore. And yet, not attaching one to your application would be a terrible mistake. This cover letter guide will tell you not only why to write one, but also how to write a really good one.

But first , why does everyone hate writing cover letters so much?   After all, a cover letter gives you a unique opportunity to distinguish yourself from others.

In comparison with a resume, the cover letter allows you to provide details that didn’t fit in on your resume and demonstrate your passion.

All the negativity that surrounds the cover letter probably comes down to the fact that good cover letters require a bit of alchemy. They also take time to write.

This guide will help you avoid any mistakes and write a strong cover letter that will catch the recruiter’s attention. We also include cover letter examples.

Generally speaking, you want to make your cover letter:

• easy to read for the recruiter;
• well-structured;
• max 4 paragraphs/1 page long;
• professional in both tone and greetings;
• tailored for the specific opening.

Let's get to it!

Table of Contents

Click on a section to skip

Why should you write a cover letter?

How do recruiters read cover letters, how to write a great cover letter in 9 simple steps.

• What if you're told to NOT submit a cover letter? 

Final cover letter tips and hacks

Cover letter examples.

So, how exactly is the cover letter important for your job application? 

Some may argue that the cover letter in 2024 isn't really relevant anymore. In fact, one study stated that only 18 percent of hiring managers think cover letters are a key part of an application.

However, don’t get fooled by these statistics. While your resume may be considered more important during the hiring process, including a well-written cover letter can increase your chances of landing a job. 

For instance, 83% of hiring managers would be convinced by a really good cover letter — even if the resume wasn’t good enough, according to this study .

And there's more to it.

Some of the key advantages of the cover letter are:

• It’s much less structured than the resume and lets you develop a story. 
• It gives you space to get a little more creative. 
• Your personality can shine through thanks to it.
• You can elaborate on key achievements mentioned in your resume.
• It helps explain a lack of experience, career change, or an employment gap.

In other words, the cover letter is a perfect chance to bridge the distance between you and a recruiter even before the actual job interview . 

Pro tip: Before writing a cover letter, make sure that you have a powerful resume that matches the job description. Because if your resume doesn’t fit a desired profile, your cover letter probably won’t get read at all. To learn more, you may want to check out our  Ultimate Resume Guide .

First, they read them to decide if you’re the right fit for a position. For this reason, avoid generic write-ups at all costs. What recruiters love to see is a short persuasive argument of why you fit the role and the company. Something like this: 

“I was happy to hear about this job opening from my former manager, Jane Anne. She and I have worked together on many projects throughout the years and she thought that I would be the perfect match for this position.“

Second, recruiters are looking for inconsistencies . For instance, if your resume shows attention to detail but your cover letter is addressed to the wrong person, wrong company, and is filled with typos, it's inconsistent. You want to ensure the number of inconsistencies is kept to a minimum.

Third, they're trying to get a hint of your personality . Cultural fit is important to many companies.

So, throughout the process of cover letter writing, it's essential to keep in mind the recruiter who's going to be the recipient of your letter. 

Because at the end of a day, a good cover letter shouldn't be solely about you — it's supposed to be written with the hiring manager in mind. 

So ask yourself:  

• Is my cover letter easy to read?
• Have I addressed the right person in the opening?  
• Will it help them decide if I'm the right fit?
• Did I use the right tone of voice that fits their company culture?

If you answered “no” to any of these questions, our cover letter guide is exactly for you.

Writing a cover letter may seem like a challenging task at first but if you know a few key cover letter rules, the process can become much easier. 

Before you start writing your cover letter, find out more about the company you're applying for. Look at their website and LinkedIn . The research also includes looking at the job description very closely and identifying any recurring keywords. Also, search for specific cover letter examples for the role online.

Placed at the very beginning of your cover letter, the header is where you include your contact information (i.e. your full name, email address, phone number) and the company's contact information (i.e. the manager’s or recruiter’s name, job title, department, the name of the company, company’s address). 

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise.  The result can look something like this: 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

If the name of the hiring manager isn't written in the job posting, research their name and contact information online. For example, look at the company's page or LinkedIn. Then, greet them by saying "Dear [first name]" . If, however, the company culture is very formal, go for the classic "Dear Hiring Manager" .

The first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it .  You can also compliment the company or name a mutual acquaintance who referred you.

Try to answer these questions: 1. What did you do at a previous position that gave you relevant experience?  2. How could this experience help the new company grow? 3. Which of the projects you have worked on would benefit their business? 4. Which of your skills make you well-equipped for the position?  5. Do any of these skills give you an edge over other candidates?

The following questions should help you : What excites you about the idea of working at this company? How do the company goals align with your own? What do you hope to gain and learn from working there?

In the cover letter closing paragraph : reiterate that your experience and enthusiasm make you a great candidate, add a confident call to action, express gratitude, and always use a formal sign-off.

You can either attach the cover letter as a separate document in the email when sending your resume , or send it directly in the body of the email (that way they can't ignore it).

In the following chapters we look at each step more closely and include specific examples you can copy and paste.

Step 1: Prepare and do some research 

Knowledge is power. Before you begin writing:

• Find out more about the company and the position you're applying for. Spend some time on the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. It will also help you decide on the tone of your cover letter. For example, if it’s a company like Kickresume , you can easily get away with more unusual approaches. But if it’s a conservative institution, like a bank or a lawyer's office, you should probably keep it formal.
• Search for specific cover letter examples for your role online . Pick some examples that fit your role and use these for inspiration. (By the way, that link just now will take you to our database of successful cover letters from real people who got hired. Totally worth checking out.)
• Look at the job descriptions of the roles you’re applying for . Identify major experience and hard skill keywords, so you can insert them in your letter in the relevant sections.

Once you've done this basic research, you can finally start thinking about the structure of your cover letter. 

This short infographic will show you that writing a cover letter is a lot simpler than you might have thought: 

Step 2: Include a header with basic info rmation

Placed at the very beginning of your cover letter, the header is the place where you should include your contact information and the contact information of the company. 

A cover letter is still a letter, after all. 

At the left side of the page include the information based on which you can be reached by the recruiter. 

Here, make sure to include: 

• your full name
• your email address
• phone number

Optionally, you can also add:

• your professional title
• address (if it vaguely matches the location of the job offer)
• current date
• personal website/LinkedIn

The top right side of the page is reserved for company-related information. Here, you should put: 

• the manager’s or recruiter’s name (if available)
• job title 
• the name of the company
• company’s address

Not a fan of writing?

Our AI writer will write the first draft of your cover letter for you.

Step 3: Write a strong cover letter headline

When you’re browsing the web, what articles usually catch your attention? Those with great headlines, of course! 

The same applies to cover letter headlines.

Start by paying attention to the headlines around you — especially in tabloids and websites like Buzzfeed (Is Buzzfeed still a thing? How very 2010s of me). These are usually designed to stir up your interest and make it impossible to not click through. 

Notice how they use numbers, questions, and interesting adjectives to promise the reader to learn something valuable.

And you can do the same in your cover letter.

When in doubt, try to use this formula: Number or Trigger word + Adjective + Keyword + Promise. 

The result can look something like this: 

• 3 Reasons Why I’m An Excellent Fit For [Job Position]
• Are You Still Looking To Fill The Position Of [Job Position]? This Is Why I Believe I’m Exactly Who You’re Looking For
• 5 Ways I Can Help You Improve Your Company’s [insert a position-related keyword]

Finally, don’t forget to adjust your header to the company’s level of formality and put your headline in the subject of the email.

Step 4: Use the correct form of greeting

In this time and age, there’s no excuse for using “To Whom It May Concern.”  

If the name of the hiring manager isn't written in the job posting, you’re expected to research their name and contact information online. For example, look at the company's page or LinkedIn. 

Once you have their name, feel free to go for a personalized greeting: 

“Dear [first name]” or “Dear Mr./Mrs. [last name]” 

Honorifics (e.g. Mr., Mrs., Ms .) are more appropriate if the company’s culture is formal. 

And if you cannot find the recruiter’s name, it's okay to go for a generic: 

“Dear Hiring Manager”, or “Dear Recruitment Officer”

Alternatively, you can address the letter to the whole company team or the HR department. In this case, your greeting should look like this: 

“Dear [name of the company/department] Team” or “Dear Human Resources”

Step 5: First paragraph: Introduce yourself with a BANG!

The best way to start a cover letter is to open strong. The first impression matters the most and busy recruiters often have a chance to properly dive into only a few selected cover letters. 

So if you make your first paragraph captivating, chances are that your letter will be one of the lucky ones that actually end up being read. 

In fact, the first paragraph is the perfect place to shortly explain why the job seems exciting to you and why you’re the right person for it. 

While most people begin their letters with “I’m applying for the position X I saw in Y place,” it's a waste of space. 

Instead, open with a sentence like this:

“I’m a content marketing professional with more than 5 years of experience and I’d love to bring my ability and passion to your team.”

In the first paragraph, you can also:

• Compliment the company. Show that you know details about the company and you’re approaching it for a reason. For example, demonstrate appreciation for what the company does. Not only will this flatter them, but it will also provide them with insight into who you are.
• Name a mutual acquaintance if you can. This is sometimes called a “magic bullet,” as it’s the one thing that will assure the hiring manager reads your cover letter until the end. 

However, limit the introduction to 1-3 sentences. This isn’t the place to go into detail about what makes you ideal for the role — save that for the second and third paragraphs. 

Step 6: Second paragraph: Explain why you’re a great fit for the company

The second paragraph is the place where you should sell yourself and your experience.  

Here, write a short summary of your career, skills and accomplishments, tailored to fit what the company is looking for. 

You already did your research, so now it's time to ask yourself these questions and try to address them in your cover letter:

• What did you do at a previous position that gave you relevant experience? 
• How could this experience help the new company grow?
• Which of the projects you have worked on would benefit their business?
• Which of your skills make you well-equipped for the position? 
• Do any of these skills give you an edge over other candidates?

After you’ve picked the most relevant accomplishments, put them at the start of your letter. 

However, when talking about them, avoid sounding like you’re bragging. The best way of doing this is to focus on your experiences rather than yourself . Ideally, support your claims with concrete examples.

Also, mention any other additional relevant hard skills or knowledge areas they’re looking for, as well as any qualifications.

Finally, the second paragraph is the perfect place for showing that you’ve done your research. Demonstrate that you’re familiar with some of the challenges that the company faces and present how you can help them.

Pro tip: Don’t simply repeat the same things you’ve already put on your resume. You want to go beyond that (this applies to every other section of your cover letter). 

Step 7: Third paragraph: Explain why the company is a great fit for you 

In this paragraph, you want to show that you’re serious about developing your career at this new company. And good companies want to know why they appeal to you and how will your professional relationship be mutually beneficial. 

Consider addressing the following questions:

• What excites you about the idea of working at this company?
• How do the company goals align with your own?
• What do you hope to gain and learn from working there?

For example, you can say something like this: “I've seen on your website that you heavily focus on cryptocurrency projects. As a cryptocurrency enthusiast, I would love to join your team”.  

However, don’t go overboard with flattery and stay professional. 

Also, don’t say anything that isn't true or you don’t mean it, as it will probably come up again in the later stages of the application process.

Step 8: Closing paragraph: Finish strong and stay in touch

Now that you’ve nailed the main part of your cover letter, you also want to finish strong. This way, the recruiter will remember you in a good light. But how do you achieve that? 

• Reiterate that your experience and enthusiasm make you a great candidate. This is to emphasize the two main points from the previous paragraphs. Do this in one or two sentences, not more. 
• Add a confident call to action. In a sentence or two, you should suggest the next steps. Something like “ I would love the opportunity to meet with you and discuss the value I can bring to [company]."
• Express gratitude. Simply thank them for their time and for considering your application.
• Always use a formal sign-off. Something like “ Sincerely , Best wishes , or Respectfully” . Finish by typing out your full name. 

Step 9: How do you send a cover letter?

I can’t stress this enough — unless it's specifically required to attach the cover letter to the body of the email,  consider not sending your cover letter as a document attached to your email. 

Instead, put it inside the body of the email . The email itself is now your cover letter! This way the recruiter won't ignore it.

However, remember that hiring managers receive hundreds of emails a day. So if you want your email to get read, it's the subject line that's likely to play the most important part. 

As we've advised before, if you have a good resume headline, simply put it in the email subject. 

However, if you’re unhappy with the result, you have other options, too. 

For instance, if you have a reference, include it already in your email subject line: 

Referral from Jose Nachos: Pedro Tacos, candidate for a senior software analyst position

If you don't have a reference or a catchy headline, check out more tips on how to write the best subject line for your email .

Finished writing your cover letter?

Make it stand out with an eye-catching design.

What if you're told to NOT submit a cover letter? 

Today, many companies are using online application systems that discourage applicants from attaching a cover letter. 

Instead, they have their own application systems where in different sections you're required to fill in the information you would normally place in your cover letter.  

If this is the case, just work with the format they gave you.

In other words, include the same information that you'd normally have in your cover letter but place it in the correct sections. 

And don’t forget to follow the cover letter principles: 

• explain why you're the right candidate;
• make it clear that you've researched the company well;
• indicate in what way you'd be an asset;
• mention your biggest past achievements.

Because no matter the format, you're still expected to present your skills and convey enthusiasm about the job.

Alternatively, you can also try to find a relevant manager or a recruiter online (either on the company pages or LinkedIn) to whom you can send a brief follow-up email with an attached cover letter. 

Now that we've covered the basics, there are several other tips that you should keep in mind to elevate your cover letter to the next level: 

• Keep it short. Limit your cover letter to three to four paragraphs and a maximum of one page. Hiring managers are busy people who often don't have time for reading long texts.
• Keep it clean and easy on the eye. Take a look at how this article is written. It’s replete with short paragraphs, sentences typed in bold letters, bullet points, and numbers. All of these make reading and searching for specific information easier. So, never send a letter that looks like an unreadable wall of text. The easiest way to achieve a sleek cover letter design is to use a pre-formatted cover letter template . 
• Don’t risk being funny if it ’ s a company with a formal work culture. Poorly executed humor will hurt your chances rather than help. Being direct and dynamic is a much surer way to catch the recruiter’s attention than a number of jokes. On the other, if the company is smaller or known for its creative products, being original may in fact help your chances! 
• Show, don’t tell. Usually, there’s no point in saying you’re “a dependable hard worker” or “a creative thinker.” Why should anyone believe such generic statements? Instead, offer an example of how these qualities helped you achieve something in the past.
• Never write the same letter twice. A cover letter should always be tailored to a specific job application. Remember the previous sections? You’ve made a great effort to research the company and its hiring managers, so you’ve written your cover letter accordingly. This is a process you need to repeat with every application (ugh, I know). 
• Check for typos. This goes without saying but make 100% sure your cover letter is without typos. There’s no reason to believe you're competent if you can't even type without errors. Moreover, typos automatically reveal almost criminal carelessness on your part, since every text editor nowadays has a spellchecking feature. 
• Don't use any buzzwords. Your cover letter needs to be authentic and persuasive — and buzzwords are neither. If anything, they simply give the impression of you being someone who's just trying to fit a skewed idea of what an ideal corporate employee should be. Instead, focus on using relevant keywords from job descriptions.

Now, if you have no experience yet because you're just starting out or you're changing careers, writing a cover letter can be scary. However, a well-written letter can actually be your best friend.

And this is how you write the perfect cover letter with no experience .

In the end, there are many different ways to write a great cover letter. And even if you follow the cover letter guide above, you’ll end up with a cover letter that's invariably your own. 

It all depends on your own personality, the position you’re applying for, and the hiring manager’s preferences. 

And that's good, actually! 

Still, there's a lot to learn from cover letters written by other people. That's why we've selected five cover letter samples that deserve your attention. 

Each of these helped real job seekers find real jobs in real companies. They'll teach you valuable lessons you can use in your own cover letter.

1. Norwegian — Cabin Crew Cover Letter Example

This cover letter sample was provided by a real person who got hired with Kickresume’s help.

2. Volvo — Machine Learning Intern Cover Letter Example

3. tory burch — account executive cover letter example, 4. lush — sales associate cover letter example, 5. romeo — social media officer cover letter example.

Do you still need some more inspiration? You can find more examples in our cover letter library

FAQ: How to write a cover letter

250 to 400 words is the standard cover letter length range. A cover letter should never exceed one page.

Yes! Show that you can go that extra mile and stand out from the crowd of applicants.

Ideally, use a pre-formatted cover letter template. Then use a simple and professional font, such as Times New Roman. The font size should be between 10-12.

If you have the name of the hiring manager, try to find their contact on the company page or LinkedIn. If you still can't find the right person, you can address it to the whole team or HR.

This article was recently updated. The original article was written by Martin Poduska in 201 7.

Kaja Jurcisinova is a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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Do you still need to include a cover letter with your resume?

Not all job postings ask for a cover letter, and it can be challenging to figure out if you should submit one. Should you include a cover letter even if it's not mentioned in the ad? There are many conflicting opinions about whether a cover letter is still relevant in the current job market and whether it is necessary to get ahead in an interview process. Others believe that a cover letter is the only opportunity to show what you bring to the job in a way that you cannot convey in your resume or online profile. But surprisingly, despite being criticized for years, cover letters may be more important than ever.

Workable's content team brings its HR & employment expertise to Resources.

Are cover letters still relevant in 2022?

Traditionally, cover letters serve as a supplement to your resume. They allow you to show your personality and outline why you are interested in the job. However, because it takes a lot of time to write a cover letter, job seekers are often reluctant to include it.

Writing a cover letter can be daunting if you are not good at writing. It’s easy to see why creative industries need a good cover letter, but for other sectors where you need to sell your technical skills, it seems a little too much to ask to get the job.

Cover letter writing can feel like a chore compared to other application processes like LinkedIn’s Easy Apply, which only requires one click. And when some recruiters openly admit that they do not read cover letters, at least not immediately after seeing an application, it’s hard to know how much effort you should put into a cover letter in the first place.

But there’s never been a better time to write a cover letter as part of your application. Here’s why:

A cover letter shows that you are a serious applicant

The cover letter you write reflects the work you are willing to put into the job. It indicates that you are serious about applying for the position. Companies may ask for a cover letter or resume – instead of an online application form like Easy Apply – because it influences the quality of applicants. Without a cover letter, recruiters receive many incomplete applications or applications from people who are “fishing” for a new job and thereby screen them out . A cover letter adds value to your application and shows that you are interested in the company or the job.

Cover letters are important when you have a career gap

Many applicants have an employment gap due to long-term unemployment or the inability to find work during the pandemic. Others are looking for work that is more meaningful to them or offers them more flexibility. Your cover letter is important because it allows you to explain gaps in your work history and your reasons for changing careers. A good cover letter often answers in advance the questions a hiring manager might ask after reading your resume.

When will your cover letter be read?

A cover letter is not valued equally by all companies, industries, or positions. Some companies put a lot of emphasis on it because they want to identify a specific skill or passion. Others may see a cover letter as a sign that the applicant cares enough to put more thought into the process.

Large companies and small companies approach cover letter reviews differently. At large companies, they may not read cover letters right away but likely will be read as the process continues. At smaller companies, especially startups, they may read them much earlier. Some larger companies have AI-monitored application portals that scan their applications and then decide whether or not to read a cover letter. But many do not have this sophisticated system, so the cover letter may be the first time the employer hears from the applicant.

You can never be sure what the hiring manager is looking for or when they will read your cover letter. That’s why, as an applicant, you should write a cover letter – even though it often feels like you are wasting your time.

How to save time when writing a cover letter

Creating a custom cover letter can be time-consuming, but sometimes it’s necessary. To save you time and anxiety, use a pre-formatted template and fill in the blanks to talk about the job or company you are applying for. You do not want to sound too generic, but efficiency is key when job hunting. Do your research and weigh the time it takes to write it against the chance you’ll be invited for an interview.

When not to write a cover letter

Is a cover letter required? It depends. You should submit a cover letter when requested, but there are also a few instances when you do not need a cover letter.

1. If the application does not ask for a cover letter

If the application does not ask for a cover letter, it’s best to follow the instructions. You don’t want to annoy your potential employer with something they didn’t ask for.

2. If you do not have time to personalize it

A well-written cover letter is a testament to your writing skills, but the opposite is true. If you don’t want to spend the time crafting a pitch-perfect cover letter that highlights your skills, do not bother.

3. If you have nothing new to say

Recruiters expect you to have a well-written cover letter. It should be compelling and impressive but not a carbon copy of your resume. If you are applying for a specific company, you should highlight why you admire that company. Don’t talk about your work history and skills when writing your cover letter. Your resume should do that.

If you have decided that your resume still needs a cover letter to get you an interview, try using a cover letter sample or an email cover letter to get you started.

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7 Ways to Improve Your Cover Letter

• February 5, 2022
• In Resumes & Cover Letters

Having an original and attractive cover letter along with a polished resume can be your golden ticket to a job interview. Most employers agree that cover letters often play a crucial part in their decision. Essentially, a well-written cover letter is your chance to stand out, so don’t miss out on it.

Your cover letter can do one of two things. In some cases, it can grab the attention of the hiring manager and get you an interview . In others, it can make you seem uncreative and boring. What is the difference? Mostly, it is the way you structure it.

Most importantly, remember that the goal of a cover letter is to land an interview . A cover letter should be more than an expansion of your resume . Essentially, it should make the hiring manager want to know more. It should be written with the employer in mind. In other words, address their needs and potential questions. In other words, think about what you can offer the employer, not the other way around.

Here are 7 ways how to improve your cover letter

1. Research the company (Analyze the job listing) 2. Address your cover letter to the right person 3. Capture the reader’s attention 4. Make your cover letter stand out 5. Choose the right cover letter template 6. Don’t repeat your resume 7. Check for typos and grammatical errors

1. Research the company (Analyze the job listing)

Undoubtedly, your cover letter should address the points mentioned in the job listing. However, avoid copy-pasting phrases and keywords. Instead, simply ensure you use the same language as the advertisement. To further improve your cover letter, include the requirements from the job listing.

2. Address your cover letter to the right person

Addressing the hiring manager by name is a sure way to improve your cover letter. Essentially, using a name instead of a generic greeting will make your cover letter stand out. You can even try and search online or call the company to find out the name of the hiring manager. Sometimes, you may not know who you are addressing at all. In this case, skip the greetings and get right to the body of your cover letter.

3. Capture the reader’s attention

Attracting the reader from the very beginning of your cover letter is crucial. Unfortunately, many cover letters end up in the trash because they are hard or boring to read. For this reason, remember to improve your cover letter by editing it to be concise and capturing. First, use the keywords from the job description in the first paragraph. Second, summarize your key competencies in the first few sentences. Also, avoid sending the same letter to more companies. Always tailor the cover letter to the position and company you are applying for.

4. Make your cover letter stand out

Remember, your hiring manager will likely read hundreds of cover letters in a day. For this reason, it is important to make yours stand out. Within the first paragraph, include something extraordinary. This may be an internship you had, your biggest achievement, or a piece of rare knowledge. Moreover, if you have studied or worked abroad, be sure to mention it. Essentially, show what makes you unique. It is important to avoid generic phrases. Starting a cover letter with “I am … and I applied for … position” will likely not wow anyone.

5. Choose the right cover letter template

Match your cover letter to your resume. Choose the same font for both your resume and cover letter. Your application will look polished and professional. Want to write your cover letter in minutes? Use our pre-made resume and cover letter templates . A template produced by a professional designer is a great starting point. Choose from classic, modern, or elegant styling.

6. Don’t repeat your resume

To improve your cover letter, avoid repeating your resume . Unfortunately, many cover letters end up being resumes in paragraph form. Remember that your cover letter will be attached to your resume , so there is no need for repetition. Rather, improve your cover letter by providing a glance at your personality. For example, show off some fun facts about your field of work. Likewise, showing your curiosity by mentioning recent news is sure to grab attention.

7. Check for typos and grammatical errors

Regardless of experience and skill , a cover letter with typos rarely gets approved. Thus, double-checking your spelling is the easiest way to improve your cover letter. If there are spelling errors in your cover letter, the employer may feel like the job is not important to you.

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120+ Words to Describe Yourself to Stand Out

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Coming up with the perfect words to describe yourself is more challenging than it seems.

Whether you’re writing your resume or cover letter , preparing for your job interview , or polishing your LinkedIn profile , finding the right words to communicate your skills , qualifications, work experiences, and value can be daunting. Your ability to stand out by describing yourself makes a huge difference between getting a job offer and getting passed over.

In this guide, you will find a list of powerful words you can use to describe yourself and tips to help you leave a positive impression on recruiters and prospective employers.

When might you need to describe yourself?

You might find yourself in certain situations where you will be asked to describe yourself. These include:

• Job interviews
• Cover letter
• College applications
• Professional profiles like LinkedIn

Why do interviewers ask this question?

Interviewers or recruiters ask you to describe yourself primarily to assess whether you are fit for the role. They want to gauge whether your skills , experiences, and values align with the job and the company’s culture.

Additionally, your answer to these questions helps interviewers do the following:

• Evaluate your communication skills and how clearly you can express yourself.
• Understand your background. This includes your education, career goals, professional experiences, and personality.
• See the attributes and values you uphold and how you live them out.
• Understand how well you know your own strengths and weaknesses.
• Have a starting point for further discussions about what you bring to the table.

How interviewers ask you to describe yourself

The question “How would you describe yourself?” might come in different forms. Here are other ways interviewers would ask you to describe yourself:

• Tell me about yourself.
• Share your background.
• Give three words to describe yourself
• Describe yourself in one sentence.
• What are the best words to describe yourself?
• How would other people describe you?
• What are the qualities that define you?

Related: How to Answer the “Tell Me About Yourself” Interview Question (With Examples)

33 words to describe yourself

In any job application or interview, choosing the right words to describe yourself can significantly impact how recruiters and hiring managers perceive you.

So, you have to make sure your words are clear , compelling , and relevant .

Here is a list of words under key qualities you can consider when describing yourself to stand out to recruiters.

1. Innovation and creativity

These words demonstrate your ability to think beyond conventional methods and bring fresh perspectives to the role.

• Innovative : Shows your knack for coming up with new ideas and brainstorming solutions.
• Creative : Highlights your ability to think outside the box and generate original ideas.
• Transformative : Indicates significant change or positive improvement through your efforts.
• Inventive : Highlights your talent for creating new ideas, solutions, or products.

2. Impact and results

These words highlight your ability to produce tangible results and contribute positively to the company’s success.

• Strategic : Reflects your focus on long-term planning and goals.
• Results-driven : Emphasizes your focus on achieving outcomes.
• Impactful : Shows that your actions create meaningful and significant changes.
• Efficient : Indicates you can achieve goals with minimal wasted effort.
• Productive : Shows your efficiency in completing tasks and achieving goals.

3. Problem solving and accuracy

These words show that you can do effective problem-solving and precise execution.

• Versatile : Indicates your ability to handle various tasks or roles, showing your capacity to adjust to different responsibilities.
• Resourceful : Demonstrates your skill in finding quick and clever solutions to problems.
• Analytical : Highlights your ability to interpret data, showcasing your capacity for critical thinking and decision-making.
• Detail-oriented : Emphasizes your careful attention to details and accuracy, ensuring high-quality outcomes and minimizing errors.
• Organized : Shows your ability to manage tasks and projects efficiently.
• Strategic : Reflects your ability to plan and execute with long-term goals in mind.

Related: The Top 5 Problem-Solving Skills Employers Want In 2024

4. Work ethic and reliability

These words show your commitment, dependability, and self-drive, which are crucial for any role.

• Proactive : Demonstrates your initiative and ability to anticipate needs.
• Dependable : Shows you are reliable and trustworthy.
• Motivated : Shows your strong drive to achieve and succeed.
• Dedicated : Reflects your commitment to add value to the company.
• Committed : Reflects that you have a strong sense of dedication and responsibility.
• Consistent : Demonstrates your reliable performance and steady output.

5. Leadership and decision-making

These words demonstrate your leadership qualities and your ability to drive progress.

• Dynamic : Suggests that you have an energetic and enthusiastic approach.
• Decisive : Indicates your ability to make firm and effective decisions.
• Visionary : Reflects your forward-thinking mindset and ability to envision future possibilities.
• Assertive : Shows that you have confidence in making decisions and standing by them.
• Inspirational : Shows your ability to motivate and encourage others toward a shared vision.

6. Collaboration and communication

These words demonstrate your ability to effectively communicate and work with others.

• Collaborative : Emphasizes your ability to work well with others and contribute to a team.
• Empathetic : Shows your ability to connect with others on an emotional level.
• Insightful : Shows your ability to provide valuable perspectives.
• Articulate : Reflects that you have clear and effective communication skills .

Related: The Top 10 Communication Skills To Include On Your Resume 

7. Adaptability and resilience

These words show your ability to handle change and overcome obstacles, which are critical in dynamic work environments.

• Adaptable : Shows your ability to adjust to new situations and challenges.
• Resilient : Indicates your capacity to recover from setbacks.
• Persistent : Demonstrates your determination to continue working towards goals despite obstacles.

5 tips on how to choose words to describe yourself

Here are five tips to help you choose the right words to use when describing yourself to recruiters, hiring managers, and prospective employers.

1. Match them to the job you are applying for

You need to understand what the job requires. Then, identify key skills , job-specific keywords , qualifications, and traits that the employer is looking for.

You should also research the company and understand its culture and values. Take note of specific terms or phrases the company uses.

Then, choose words tailored to the specific competencies in the job posting. Additionally, choose words that resonate with the mission and culture of your target company.

For example:

You are applying for a Marketing Manager position at a company known for its innovative approach and collaborative work environment.

The job description requires skills in digital marketing, team leadership, and strategic planning. The company’s website mentions its commitment to creativity, collaboration, and forward-thinking solutions.

Here are words you can use to describe yourself

• Collaborative
• Forward-thinking
• Cutting-edge

As you work on choosing the best words to match the job description , it is also crucial to stay organized and on top of your applications.

Consider using our job tracker tool to help you check your application status, store job-related notes, and manage your job search efficiently.

2. Highlight your key strengths

When writing your resume or preparing for an interview , it’s important to highlight your key strengths and achievements. This means you need to choose words that reflect your key competencies. Additionally, choose words that show the tangible impact of your contributions.

Start by identifying your unique strengths. These are the top qualities that set you apart from other job candidates. You can also reflect on areas where you excel. You can even use feedback from colleagues or performance reviews.

You’re applying for a Project Manager position at a tech company known for its innovative projects and collaborative team environment.

In your previous roles, you consistently received feedback for your ability to lead your teams effectively and deliver projects on time.

• Results-driven

3. Provide concrete examples of your achievements

You can do this by pairing words with specific outcomes or results to provide concrete evidence of your contributions.

This provides a clearer and more compelling picture of the value you bring to the table, which increases your chances of standing out to potential employers.

For example, describing yourself as “innovative” is powerful. However, adding how your innovative approach “reduced project turnaround time by 30%” provides concrete proof of your abilities.

Additionally, giving concrete examples builds credibility and trust with recruiters and hiring managers. It shows that your words are not just buzzwords, but they are backed by real-world results.

Here’s another example:

Let’s say you describe yourself as an efficient project coordinator.

Drawing from your previous roles, you remember how you streamlined the project management process, which reduced project costs and completion time.

Here’s how you can more effectively describe yourself:

Efficient project coordinator who implemented a new project management system, resulting in a 25% reduction in project completion time and a 15% decrease in project costs.

One of my key strengths is being efficient . For example, I introduced a new project management system at my last job that cut project completion time by 25% and reduced costs by 15%. These improvements not only enhanced team productivity but also significantly lowered expenses.

4. Be clear, concise, and specific

Choose specific words that provide a clear picture of your skills , abilities, and qualities. Instead of describing yourself as “good,” you can use “exceptional.”

Avoid using generic words like “hardworking” or “talented.” Words like these fail to show the unique value you bring to the table. They can also dilute the impact of your message.

Your words can also be more specific and impactful by adding how you embody key qualities. For instance, instead of saying that you are “reliable,” you could say you are “consistently dependable in high-pressure situations.”

Additionally, you should be direct and straight to the point. Don’t use high-flown, vague words or overly complex sentences. Keep your message focused to make it easy for recruiters to grasp what you have to offer.

Here’s an example of a generic statement and how to make it more effective when describing your qualifications:

Generic statement

I am extremely resourceful and have a knack for overcoming obstacles and finding innovative solutions to complex problems.

Compelling statement

I’m inventive and adept at problem-solving, having devised a new approach that reduced project delays by 40%.

5. Practice

Practice helps you get better, especially when you need to describe yourself confidently. Just like you rehearse for a presentation, spend time learning your chosen words and phrases.

Rehearsing answers to common interview questions , like “Tell me about yourself” or “What are your strengths and weaknesses?” can make you feel more comfortable and confident during the interview. Speak your self-description out loud. Pay attention to your tone, pacing, and body language.

A great first impression relies a lot on nonverbal signals as well as what you say. So, stand tall, make eye contact, and speak with energy.

You can even record yourself and listen back to see how you can improve. The more you practice, the more relaxed and genuine your delivery will be. This will make a positive and lasting impression on the interviewer or anyone you want to impress.

Make sure you tailor your words to the specific job you are applying for.

Words to describe yourself during a job interview

A job interview is your chance to make a strong impression. When asked to describe yourself, be prepared to clearly discuss your strengths, skills, and experience. Make sure what you say is relevant to the job and company culture, using specific examples of your achievements.

Here’s an example:

Suppose you are applying to be a cashier at a retail store known for its excellent customer service and efficient transaction processes.

A generic and ineffective answer would sound like this:

“I’m a dependable cashier with experience handling transactions. I’m good at managing the cash register and helping customers.”

Now, here’s a compelling interview response that uses specific adjectives and examples:

“I’m a friendly and meticulous cashier with a strong focus on delivering prompt and accurate service. My exceptional attention to detail ensures error-free transactions, while my approachable demeanor enhances the customer experience. In my previous role, I was commended for being efficient and composed . My dedication to providing excellent service aligns perfectly with your store’s commitment to outstanding customer satisfaction and seamless checkout processes.”

Here are 50 words you can use when describing yourself during a job interview:

• Charismatic
• Constructive
• Conscientious
• Enterprising
• Goal-oriented
• Professional
• Resourceful

50 words to describe yourself on your resume

On your resume , you have an opportunity to describe yourself and make a good first impression through your resume headline and r esume summary .

Note that recruiters and hiring managers review your resume first to see if you are a suitable candidate before booking you for a job interview. So, make sure the words you use in your resume headline and summary are compelling and targeted to the role.

Here is an example:

Suppose you are a nurse.

Your resume headline can look like this:

Dedicated Nurse with Experience

A resume summary would look like this:

“A hardworking and caring nurse with experience in patient care. Passionate about helping others and have worked in various healthcare settings. Responsible and organized .“

However, this headline and summary are too broad and lack specific details that make the nurse stand out.

Here’s what a revised headline and summary look like:

Resume headline “Compassionate and Detail-Oriented Registered Nurse Specializing in Critical Care”

Resume summary “A highly skilled and compassionate registered nurse with over 5 years of experience in critical care settings. Known for meticulous attention to detail and the ability to remain calm under pressure. Excels in providing exceptional patient care. Ensures patient needs are met effectively through proactive approach and strong communication skills and consistently contributes to improving patient outcomes through evidence-based practices.”

Here are 50 words you can use to describe yourself on your resume:

• Clear-sighted
• Compassionate
• Disciplined
• Experienced
• Fair-minded
• Imaginative
• Independent
• Industrious
• Persevering

30 words you can use to describe yourself in your cover letter

When choosing words to describe yourself in your cover letter , select adjectives that reflect your true strengths and qualities and align with the job you’re applying for.

Here is a good example of describing yourself in a cover letter:

“As a meticulous and innovative project-oriented professional with a strong managerial background, I have successfully led cross-functional teams to deliver complex projects on time and within budget. My continuous improvement-focused approach and excellence-driven mindset align with your company’s mission, making me a strong candidate for this role.”

Here is a list of positive words to describe yourself in your cover letter to make a good impression on recruiters and hiring managers.

• Approachable
• Enthusiastic

30 words you can use in your college application

When writing your college application or a personal statement, choose words that reflect your personality, academic achievements, and aspirations. Since you don’t have extensive work experience, you can use adjectives highlighting your character and desire for personal growth. Be honest, and select words that align with the qualities and values the college is looking for.

Here is a list of words to describe yourself as a student in your college application.

• Responsible
• Inquisitive

Words to describe yourself based on your profession

Here is a comprehensive list of the best words to describe yourself based on your target job or industry.

1. Business and management

Focus on adjectives that highlight leadership , problem-solving , and communication skills . Emphasize how you manage projects, lead teams, and achieve results.

Here are ten examples.

• Motivational
• Results-oriented
• Achievement-driven
• Goal-focused
• Performance-centric

2. Marketing and sales

Use words that show your creativity and ability to drive sales growth, understand market trends, and engage with customers effectively.

Here are ten words you can use.

• Market-savvy
• Target-achieving
• Success-oriented
• Market-focused
• Trend-aware

3. Technology and IT

Choose words that show your technical skills, problem-solving skills , and innovation. Emphasize your analytical thinking, attention to detail, and up-to-date tech knowledge.

• Solution-oriented
• Synergistic

4. Creative arts and design

Use adjectives that highlight your originality, artistic skills, attention to detail, and ability to think outside the box.

5. Education

Choose words that demonstrate your. ability to manage a classroom, design lessons, and inspire students, and your dedication to helping students succeed.

Here are words you can use.

• Instructive
• Informative
• Knowledgeable
• Encouraging

6. Finance and accounting

Focus on adjectives that show your skills in analyzing data, managing budgets, ensuring accuracy, and solving financial problems.

Here are some words you can choose.

• Detail-oriented
• Investigative
• Financially-savvy
• Budget-conscious
• Trustworthy
• Process-driven
• Data-driven

7. Human resources

Select words that show your skills in handling employee issues, recruiting, and managing company policies.

• Understanding

8. Customer service and support

Choose words that showcase your skills in helping customers , solving problems, and communicating effectively.

9. Healthcare

Focus on words highlighting your compassion and commitment to patient care, medical knowledge, and handling complex situations.

Here are words you can select.

• Patient-centered
• Communicative

10. Engineering and manufacturing

Use words that emphasize your technical proficiency, problem-solving abilities, and attention to detail.

Choose adjectives that show your hands-on skills and project management capabilities, like these words:

• Streamlined

Focus on adjectives highlighting your analytical skills, attention to detail, and ability to handle complex information. Choose words that emphasize your understanding of legal principles and commitment to ethical practices.

Here are examples:

Do’s and don’ts in choosing the right words to describe yourself

Here are some do’s and don’ts you need to remember when choosing words to describe yourself in your job applications or interviews.

• Be clear and specific.
• Use words that highlight your key strengths.
• Match thejob description.
• Tailor your language to match what the job requires and what the company values.
• Demonstrate your concrete and measurable achievements.
• Be honest and accurate.
• Only choose words that truly reflect your skills and experiences.
• Include both soft and hard skills in your descriptions.
• Be professional.
• Don’t use generic and vague words.
• Don’t use buzzwords.
• Avoid clichés unless backed by examples.
• Don’t exaggerate your skills and qualifications.
• Don’t use jargon.
• Don’t use negative words.
• Don’t use words that downplay your abilities.
• Don’t lie.

Key takeaways

Here are some key points to remember when selecting words to describe yourself in your job application:

• The words you use when describing yourself during your job interview or in your resume or cover letter can make a huge difference between landing a job offer and getting passed over.
• Be sure to study the job description and understand what the employer wants. Then, choose words that align with the job or the company.
• Pair your adjectives with concrete examples of how you embody those qualities.
• Be specific and direct, and don’t exaggerate.

Frequently asked questions

When describing yourself, use positive and specific adjectives that highlight your skills, experience, qualifications, and the value you bring to the table. Make sure the words you use align with the specific job or industry you are interested in.

You might need to describe yourself during interviews and job applications to prove that you are the best candidate for the role and that you have the necessary skills and experiences that match what the job requires.

Use positive words that reflect your true skills and qualities and align with the job you are applying for.

Yes. However, make sure you tailor your words or statements to the role you are interested in.

To make your word choices more compelling, pair them with concrete examples of how you embody the qualities. You may also add measurable achievements and tangible results.

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