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50 Inspiring Salon Mission Statement Examples

Discover the secrets to crafting a compelling salon mission statement that embodies your brand, engages clients, and boosts your beauty business.

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Ever stepped into a salon, and felt an instant connection? A sense of belonging, as if they understood exactly what you needed?

This magic isn't accidental. It's carefully crafted by salon owners through their vision, values, and most importantly – their salon mission statement .

The beating heart of every successful salon business is its mission statement. How does one create such a persuasive statement? And why are some salons more captivating than others?

We'll be unraveling these mysteries in this article. If you're on the hunt for inspiration to write or refine your own salon's guiding light, or simply curious about what makes good salons tick – this is the article you should read.

Why You Need a Salon Mission Statement

Your salon mission statement isn't just a bunch of fancy words put together. It's the heart and soul of your business, serving as an essential guidepost that directs every decision you make.

A clear salon mission statement sets the direction for your beauty experience offerings – be it hair coloring, nail care services, or high-quality skin treatments. But its role goes beyond just setting direction.

This vital tool also helps to align all team members towards shared goals – from hairstylists perfecting their craft on the latest trends in hair extensions to beauticians dedicated to providing top-notch quality service. Sharing this with them sparks motivation, guiding their decisions and actions toward fulfilling your salon's vision.

The importance is further magnified when it comes to attracting clients who resonate with what you offer. Clients choose salons not only based on services but also due to factors like eco-friendly products used or exceptional customer service provided – aspects often outlined in good mission statements.

Mission Statements Reflect Business Values

A well-crafted salon mission statement reflects core business values too. Whether it’s committing to using only highest-quality products or pledging excellent client care services, such commitments speak volumes about your ethos which are attractive features for potential customers looking for more than just surface-level beauty treatments.

Inspiring Trust Through Transparency

Clients appreciate transparency; knowing exactly what they're signing up for creates trust between them and your brand. An honest representation of why your salon exists via a simple language-driven short summary serves as one crucial step towards achieving this level of transparency.

In essence, a salon mission statement is more than just words. It’s your business's heartbeat – the reason why you started in the first place and what keeps you going every day. So, while crafting one might seem daunting at first, remember that it provides direction for your successful salon strategy, inspires trust among clients and staff alike and reflects what makes your beauty salon unique.

How to Write an Effective Salon Mission Statement

Creating a powerful salon mission statement can feel like trying to capture your business's soul in words. Don't be daunted – this guide will help you make a statement that accurately expresses your business's identity.

Keeping it Concise yet Impactful

A good salon mission should strike a balance between brevity and impact. Remember, this is not just about stating what services you offer – hair styling, coloring or skin care for instance – but also conveying why your salon exists and its goals.

Your clients need to see clearly why they should choose you over other salons. Maybe it’s because of the exceptional service you provide or maybe it's due to the eco-friendly products used at your establishment? Whatever sets you apart from others, make sure it shines through.

Staying True to Your Brand

Your brand defines who are as much as what services such as hair extensions or beauty experiences that are offered. It includes values beyond mere aesthetics: do these involve providing top-quality customer service? Are environmental sustainability practices important?

If so, these elements must be reflected in your mission statement too. The best statements give readers insight into both tangible offerings and intangible commitments making up a business' core values.

The process might seem challenging initially, after all writing down reflections involves delving deep into aspects such as culture, location-specific advantages etc., which makes each salon unique.

But once completed successfully by answering key questions about purpose priorities & client needs among others... it becomes worth every bit of effort put in. Because then, your mission statement isn't just words, it’s a powerful beacon guiding your salon towards success.

Drawing inspiration from others can be a great starting point when you're crafting your own salon mission statement. Let's explore some inspiring examples that reflect these focuses:

Sustainability and Organic Processes

Luxury and exceptional services, affordability and accessibility, holistic beauty and wellness, diversity and inclusion.

Okay, let’s go over some mission statement examples for each category.

Here are some salon mission statement examples revolving around sustainability and organic processes. Note: bolded names are just examples of salon names and should be replaced with your actual salon name.

• "At EcoGlam Salons we are committed to crafting stunning transformations with the power of organic products and sustainable practices."
• " Nature's Touch Studio: Where beauty merges with responsibility, using only eco-friendly products that nature and our clients love."
• " GreenTress Hair Haven: Every strand matters, and so does our planet. We proudly use sustainable methods to bring out the best in both."
• " BioBeauty Lounge: Passionate about creating breathtaking beauty moments, all while preserving our Earth with organic products and eco-conscious decisions."
• " Earth Essence Studios: Setting a new standard in beauty by prioritizing Mother Earth through our commitment to sustainable techniques and organic ingredients."
• " Verde Vignettes Salon: Bridging the gap between luxury beauty services and environmental responsibility with every organic product and green initiative we champion."
• " NaturalNuance Hair Retreat: Because true beauty lies in nature. We proudly embrace organic solutions for all our services."
• " EcoAllure Beauty Parlor: We believe in beauty without compromise – impeccable results achieved through organic products and sustainable practices."
• " Organica Elegance Studios: Championing a green beauty revolution, one sustainable salon service at a time."
• " SustainaStyle Salons: Merging aesthetics and ethics seamlessly, ensuring every treatment is as kind to the planet as it is to our clients."

Make sure to double-check that other salons aren’t using the exact same mission statement. These examples should be used for inspiration only.

Here are some salon mission statement examples revolving around luxury and providing exceptional services:

• "At LavishLocks Lounge , where luxury meets artistry, providing an unparalleled hair and beauty experience tailored for the discerning individual."
• " Opulent Oasis Beauty Bar: Elevating beauty rituals to an art form, delivered with precision, passion, and the finest products in the industry."
• " Elysian Elegance Studios: Crafting moments of opulence with every service, ensuring our clients step out feeling nothing less than royalty."
• " Prestige Parlor: More than just beauty – a symphony of luxury, expertise, and meticulous attention to detail."
• " Exquisite Essence Salons: Where every treatment is a masterclass in luxury, tailored to bring forth the best version of you."
• " Majestic Muse Hair Haven: We believe in a beauty experience that's as luxurious as it is transformative, curated especially for you."
• " Elite Eclat Lounge: Dedicated to redefining luxury in beauty, ensuring every client enjoys an exceptional journey from start to finish."
• " Regal Radiance Retreat: Setting the gold standard in luxury salon services, every touch, every product, every moment is designed for the elite."
• " Grandeur Glam Studios: Where your beauty dreams meet our commitment to luxury, innovation, and perfection."
• " Vivacious Velvet Vignettes: Combining timeless techniques with a modern touch of luxury, promising an experience that's as exceptional as our clients."

Again, make sure to double-check that other salons aren’t using the exact same mission statement. These examples should act as a template to help inspire your own mission statement.

Here are some beauty salon mission statement examples revolving around affordability and accessibility:

• "At BudgetBeauty Bliss , quality beauty care shouldn't break the bank. We're committed to offering top-notch services at prices everyone can love."
• " EveryDay Elegance Salons: Making professional beauty services accessible to all, because everyone deserves to look and feel their best."
• " Priceless Parlor: Where affordability meets expertise, ensuring beauty is within everyone's reach."
• " AllAccess Aesthetics: Our mission is to bridge the gap between high-quality beauty treatments and affordable pricing, making beauty accessible for all."
• " Frugal Fashion Studios: We believe in making you shine without the shimmering costs. Quality beauty services for every budget."
• " Affordable Aura Lounge: Embracing the beauty in everyone, with prices and services designed to be inclusive and accessible."
• " BeautyOnABudget Bar: Pioneering a movement where premium beauty services are not a luxury but a standard everyone can afford."
• " Value Vanity Ventures: Quality isn't always expensive. Experience top-tier beauty services without the hefty price tag."
• " Dollar Dazzle Studios: We're reshaping the beauty landscape by proving that affordability and quality can coexist harmoniously."
• " EconoElegance Emporium: Crafting stunning transformations that don't strain wallets, because beauty is a right, not a privilege."

Here are some salon mission statements revolving around holistic beauty and wellness:

• "At Wholistic Wonders Salon , beauty is more than skin deep. We blend natural treatments with inner wellness to radiate your authentic glow."
• " Harmony Hair & Health Haven: Nurturing your external beauty and inner peace, combining age-old wisdom with modern beauty practices."
• " InnerGlow Studios: Where beauty meets balance. Our holistic approach ensures your body, mind, and spirit feel rejuvenated."
• " Balance Beauty Bar: Rooted in the philosophy that beauty begins within, we offer services that enhance both your external allure and internal well-being."
• " SoulShine Salons: We believe in the harmony of body, mind, and hair. Experience beauty from the inside out."
• " Tranquil Touch Therapies: Melding the world of beauty with the art of wellness, offering treatments that calm the spirit and enhance natural beauty."
• " ZenBeauty Zone: Our mission is to provide a holistic experience, combining beauty treatments with practices that soothe the soul."
• " NatureNurture Nook: We harness the power of nature to foster a complete sense of well-being, ensuring you leave feeling as good inside as you look outside."
• " AuraAlign Aesthetics: Uniting the principles of holistic health with contemporary beauty, promoting a full spectrum of well-being."
• " Ethereal Essence Emporium: Every treatment is a journey. Dive deep into a holistic beauty experience that nurtures your soul and elevates your external radiance."

Here are some salon mission statements revolving around diversity and inclusion:

• "At Unity Hair Haven , we celebrate the diverse beauty within us all. Every hair type, skin tone, and spirit is welcome and cherished here."
• " InclusiBeauty Lounge: Where every individual's uniqueness shines. Our mission is to amplify the beauty in all shades, shapes, and styles."
• " Mosaic Mane Studios: A tapestry of diverse beauty. We pride ourselves on understanding and honoring the diverse needs of every client."
• " AllHue Hair & Spa: Beauty knows no bounds. We're committed to providing tailored services for every hair type, skin tone, and personal preference."
• " TogetherTress Salons: United in beauty. Our mission is to create a space where every individual feels seen, celebrated, and valued."
• " Kaleidoscope Kurlz: Embracing every strand and story. Diversity isn't just our mission; it's our passion and promise."
• " EveryBeauty Emporium: Championing the beauty in everyone. We provide a range of services designed to cater to the diverse tapestry of our clientele."
• " WorldWide Waves Studio: Celebrating the global language of beauty. Our goal is to ensure every client feels represented and revered within our walls."
• " CosmoCollective Salons: Beauty has many faces, and we honor them all. We're devoted to creating a space of inclusion, where every individual can shine."
• " OneWorld Oasis: Building bridges through beauty. In our salon, diversity is not just acknowledged – it's celebrated, cultivated, and revered."

Looking at other salon mission statements can help you craft your own. Emphasize what sets you apart, like sustainability practices or a focus on diversity and inclusion.

Remember to stay true to yourself in the process of writing a mission statement for your beauty business. Highlighting exceptional service and quality can make your salon stand out from the rest. Embrace your unique journey, because it's what sets you apart and makes you special.

Distinguishing Between Salon Mission Statements and Vision Statements

Understanding the difference between a salon mission statement and a vision statement can feel like untangling hair extensions after a long day. Though it may seem like a daunting task, untangling the difference between salon mission statements and vision statements doesn't have to be difficult. Let's break this down.

A salon mission statement is your business’s short summary – think of it as your salon's elevator pitch. It describes why your salon exists in simple language and focuses on what you do today. For instance, "Our mission at Good Salon is to provide clients with high-quality services in an eco-friendly environment."

Your vision statement , however, works more like the highest level of hair coloring. It paints a picture of where you want your beauty experience to go tomorrow. It’s aspirational – think big curls or balayage – not about everyday operations.

The Role Each Statement Plays

A well-crafted salon mission helps align staff actions with business values while guiding customer service decisions. Motivating staff, attracting customers – it does all that. Your vision guides growth by defining long-term dreams where no details are too small, from nail designs to highlights.

In essence:

• A good mission gives direction for now while delivering value propositions – a combo deal on skin care treatments? Yes please.
• A visionary message outlines future goals such as becoming the top destination for bridal beauty services.

"Why should I care?" , you ask? Well, these statements shape your salon's identity and business strategy. They let clients choose you over another nail or hair salon because they feel connected to what you stand for.

Now, it’s time to put those scissors down and start crafting your own mission and vision. Remember: Your goal is making clients feel special every day, not just when they need a trim.

Aligning Your Salon's Mission Statement with Its Business Plan

Your salon mission statement is like the North Star guiding your business decisions. But it isn't just a poetic declaration of your salon's purpose, values, and goals; it should be tightly interwoven with your business plan .

Mission Statement Reflects Business Strategy

The mission statement serves as a short summary that describes why your hair or nail salon exists in simple language. It must reflect what you hope to achieve – the vision you have for making clients feel special while providing top-quality beauty services.

A well-crafted mission can also guide decision-making processes within all aspects of operations – from choosing eco-friendly products to embracing the latest trends in hair styling and coloring.

Incorporating Unique Value Proposition into Your Mission

Your unique value proposition sets you apart from competitors and answers this crucial question: "Why would clients choose my beauty salon over others?" Incorporating this aspect into your good salon mission helps establish years' worth of brand loyalty among customers seeking quality service coupled with exceptional customer experience.

Navigating Toward Success With Your Salon’s Mission

An effective business plan outlines strategies for reaching success – financial targets, marketing initiatives, staffing plans – it’s essentially a step-by-step guide towards achieving objectives. And guess what? A great deal relies on how closely aligned these are with the spirit encapsulated in our salon's mission statement.

For instance, if your mission emphasizes eco-friendly practices, this could translate into selling only natural hair care products or using green energy in the salon. It also helps to define target customers – those who value sustainability would be attracted to a salon that prioritizes it.

Mission and Business Plan: Two Sides of The Same Coin

A well-aligned business plan and mission statement make for an effective roadmap leading towards success. When both align seamlessly with each other, they provide a clear vision and purpose for every team member while ensuring high-quality services for clients – a win-win situation.

• Guide your salon with purpose : A mission statement is your North Star, reflecting business strategy and unique value propositions. It should mesh with your business plan, influencing all decisions – from eco-friendly practices to the latest beauty trends.
• Navigate success via alignment : An effective business plan closely aligns with your mission statement.

Decoding the power of a salon mission statement , you've learned how it serves as a salon's heartbeat, shaping its identity and guiding its actions. You've discovered that crafting such statements is an art – balancing brevity with impact, authenticity with relatability.

You've seen examples where salons infuse their missions with values like sustainability and exceptional service. You now understand the interplay between mission and vision statements in defining goals.

You're aware that these core principles don't just influence your salon's mission but extend to every aspect of operations, from customer service to embracing diversity & inclusion.

Above all else, remember this: A well-crafted mission statement aligns seamlessly with your business plan – providing direction for your journey towards success.

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Salon Pursuit

15 Salon Mission Statement Ideas

Use the below salon mission statement templates and ideas to formulate your own mission statement for your salon!

Use these as tips for creating your own mission statement.

[salon name] was established in [year] to provide trendy hairstyles and a full range of hair care services to help our customers look and feel their best. We offer quality styling products to keep your hair healthy, shiny, and attractive. Bring your haircare needs to our salon for expert help given by our skilled associates. Our team has completed extensive training and have accumulated significant experience, taking care of and pride in each customer. We can assist in restoring hair’s health and beauty to increase your self-confidence while facilitating your at-home haircare grooming and management regime. Many hair salon mission statements promise you the world, but we offer a paradise experience as we enable you to see and cultivate your inner beauty throughout your outward appearance.

Established in [year], our salon was founded on the principles of enhancing every customer’s hair aesthetics by providing skilled services by our haircare technicians as well as quality products for daily grooming and management of your hair. Our mission includes manicure and pedicure services to compliment our clients’ overall appearance. Using state-of-the-art equipment and cutting-edge techniques, our primary goal is to help everyone get their best look each time they visit our establishment. We offer a complete line of services, including haircuts, deep conditioning, styling, coloring, blowouts, and shampoos.

Our salon’s mission statement is to make each customer feel unique and valued through services provided by our skilled associates. A full range of nail services include warm hand or foot soaks, foot massage, hand and foot conditioning and nail trimming, and two coats of polish with in-shop drying available. Customers leave our salon after having specialized treatments feeling like they truly matter – and they do. We want our clients to feel as appreciated as they make us feel by patronizing our salon.

[salon name] was founded to help our customers by providing professional hair services and nail care for busy people who trust our training and experience to make them look their best. Our technicians receive high-level training in haircare aesthetics along with hand and foot nail care to highlight their natural beauty. We offer cost-effective services for every budget to enable everyone to get the haircare and nail care that tailors a professional look or polishes a casual image. Our friendly salon staff welcomes each client and provides a friendly, supportive attention to their hair and nail needs.

We exist to meet or exceed our clients’ aesthetic expectations by providing top quality haircare support through grooming, styling, and daily care suggestions and recommendations. Our salon offers renowned brands of hair styling products and tools along with nail care aids and polish. Our goal is to help each client discover their unique beauty through our services that minister to every individual’s quest for efficient grooming and care of their hair and nails. With significant training and experience, our staff welcomes the opportunity to help each client reach their aesthetic potential through our skill, services, and products.

The mission of [salon name] is to provide high quality, professional haircare and nailcare services to make each client feel attractive and unique. Located in [location], we serve customers in several counties who come to us for the latest looks in contemporary hair fashion and nail treatments. We are here to meet all your haircare needs, from deep conditioning to trimming, highlighting, or styling your hair. Clients can come to us for special events like weddings, holiday celebrations, and graduations. Our spa services include facial hair removal, brow plucking, and skin conditioning to bring out the best look in each client.

[salon name]’s goal in serving the greater [location] area is to enhance the individual beauty of each of our salon guests. Tailoring our approach to our client’s unique needs, we work closely with every customer to provide the services they want for beautiful hair, clear skin, and ornate nails. Each person who walks through our doors should leave feeling more attractive and confident through the help of our services and products. We welcome questions and ideas for working with our customers’ requests for special treatments and styles, whether for casual blowouts, celebratory up-do’s, or intricate braids.

The mission of [salon name] is to make each client’s beauty dreams come true by enhancing their hair and nails as well as their facial care with our inspiring spa treatments. Our goal is to make each customer feel welcome and appreciated while we listen carefully to their requests and work with their interests to meet their needs. From trendy hairstyles to fashionable nail colors, everyone who walks through our doors will leave feeling valued and attractive, taking with them possibly some of our professional products or at-home grooming and care tips to preserve their enhanced image.

The [salon name] opens its doors to anyone seeking assistance in finding their best look. We provide the latest haircut styles as well as hot new colors in nail polish and accents. Our facial spa services will make customers feel renewed and refreshed. By providing services that make hair healthy and more appealing as well as offering home care tips to continue the look, our hair associates and nail technicians offer skill and experience to provide an exciting update to each customer’s hair, nails, or face. Everyone has a right to look their best, and our mission statement is to support each client’s self-enhancement goals.

Personal beauty is our mission statement at [salon name]. Our goal is to serve every customer’s aesthetic needs or interests by addressing hair, nail, or facial concerns while enhancing each of these areas to bring out the best features of each client. From a stylish haircut to shapely and colorful nails, everyone will leave our salon with greater confidence in their physical appearance and sense of style. They can purchase products and supplies to preserve their updated image daily at home until their next salon visit.

Your beauty is our business! [salon name]’s mission is to bring out the natural beauty in every client who utilizes our services. Customers can choose from a vibrant range of hair colors and styling options, whether up or down, straight, or curly, with waving and weaving services as well. Nail polish comes in several shades with various designs like French nails and other decorative images. The ultimate goals of our skilled technicians are to make every guest feel welcome and valued while helping them to achieve the look that best represents their personality and lifestyle. We want everyone to leave the salon feeling confident and looking their best.

[salon name] opened its doors in [year opened] to welcome customers in search of quality hair care and nail treatments. With years of training and experience, our staff hair stylists and nail care technicians offer high quality, professional beauty services for people of all ages and from every walk of life. Our mission is to help you achieve your best look using products that you are comfortable with. Beautifully coiffed hair and neat, attractive fingernails and toenails are the hallmarks of someone who wants to make a great impression with their appearance with our assistance.

Our shop’s mission is to help you achieve the look you want by giving professional attention to your hair, face, and nails, which are among the first things noticed about a person. We offer expert skills built from years of education and experience to give each customer the attention and care they deserve. Our line of services includes premium hair grooming and styling, brow treatments and facial hair removal, and gorgeous nail care for clients’ hands and feet. Beauty is our trademark supported by excellent customer service in whatever services you choose.

When [salon name] opened its doors to the public in [date], our mission was to provide the best hair and nail service in the area to each of our customers. That mission continues today as we continue to hone our skills that are applied to enhancing your natural features to help you achieve your best look. Our shop exists to serve the public by offering premium beauty treatments and services along with grooming aids for home care at competitive pricing. We do our best to bring smiles to customers’ faces in applying our professional skills to their needs. Our goal is to satisfy each customer and bring them back with friends and family members.

Unlike other hair salon mission statements,[salon name]’s mission is to cultivate the inner beauty of our clients by applying our technical and aesthetic skills to your hair health, facial skin, and nail care. We believe everyone who looks their best will feel confident and enjoy life more fully. Working with each customer, we strive to excel beyond their expectations to bring out the best in their hair’s beauty and manageability.

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Running a successful salon

Aug 1, 2023

25 Inspiring Salon Mission Statement Examples + Tips For Success

Discover the power of a salon mission statement in guiding your business towards success. This article provides an array of inspiring salon mission statement examples, discusses its crucial role in business operations, and offers practical tips for crafting your own.

Introduction

The world of beauty and personal care is one where creativity meets professionalism, and success is often intertwined with passion. Running a salon business requires more than just skill and expertise; it calls for a clear direction, purpose, and vision. These elements are captured succinctly in the form of a mission statement, which acts as a compass for your salon business. It lays out the roadmap for your journey, informing all key stakeholders - your team, your clients, and even you, the business owner - about what your salon stands for, its goals, and its approach to achieving them. 

In this article, we delve into the nuances of a salon mission statement - its definition, purpose, and significance. We'll provide inspiring examples from successful salons and share valuable tips on how to craft a powerful mission statement for your own salon. You'll also discover how a compelling mission statement can assist in hiring the right talent, run a successful hair salon, manage costs, and uphold the ethos of your salon by inspiring leadership. Get ready to explore the power of the right words in shaping the destiny of your salon business.

What is a Salon Mission Statement?

A salon mission statement is a succinct, powerful declaration that outlines the purpose and aspirations of your salon business. It is a clear expression of your salon's goals, values, and the approach it takes towards its services and customers. It typically addresses what your salon does, why it does it, and who it does it for.

A mission statement acts as a guiding light, providing direction to the company's strategic decisions and operations. It's not just a slogan or a tagline; it's a commitment—a promise to your clients, employees, and stakeholders. It encapsulates the unique selling proposition of your salon, differentiating you from your competitors and defining your brand identity.

Whether your salon focuses on offering innovative, high-end services, providing a welcoming, inclusive environment, or promoting sustainable, eco-friendly practices, your mission statement is where you put this into words. It gives your salon a voice, communicating its purpose and personality to the world. So, it's crucial that it's crafted with careful thought, genuine passion, and a clear understanding of your salon's raison d'être.

Why is a Salon Mission Statement Important?

A salon mission statement is more than just a collection of inspiring words—it’s the heart and soul of your business. Here are some key reasons why it holds immense importance:

1. Guides Business Decisions: The mission statement serves as a strategic roadmap, helping in decision-making at various levels of the business. When faced with choices or dilemmas, the mission statement offers a reference point that ensures decisions align with the core values and goals of the salon.

2. Inspires Employees: The mission statement can act as a powerful motivational tool for your team. It helps them understand the salon's purpose, aligning their own professional goals with that of the salon, and inspiring them to contribute to the salon's mission.

3. Attracts Customers: A well-crafted mission statement gives customers a glimpse into your salon's values and commitments. Customers are increasingly choosing businesses that resonate with their own beliefs and values. By clearly communicating your salon's mission, you attract the kind of clients who appreciate and support your vision.

4. Differentiates Your Salon: In a competitive market, a unique mission statement can set your salon apart from the rest. It highlights what's unique about your salon, helping potential clients understand why they should choose you over others.

5. Sets Expectations: A mission statement sets the tone for the client experience at your salon. It lets clients know what they can expect in terms of services, ambiance, and customer care.

6. Provides a Framework for Company Culture: The mission statement helps shape the company culture. It influences hiring decisions, employee behavior, customer service, and even the salon's ambiance and aesthetics.

7. Facilitates Hiring: A strong mission statement can be instrumental in attracting the right talent to your salon. It communicates the salon's values and culture, thereby drawing professionals who resonate with the same principles. This alignment of values can greatly enhance employee satisfaction and reduce staff turnover. For more insights on how to find the best talent for your salon, refer to this Salon Hiring Guide .

8. Supports Successful Salon Operation: A mission statement plays a crucial role in the day-to-day operations of a salon. It offers a framework for setting goals, making decisions, and driving the salon towards success. It ensures that every aspect of the salon’s operations, from service offerings to customer care, is aligned with the mission. This alignment brings coherence and consistency to the salon's operations, driving client satisfaction and repeat business. Learn more about how to operationalize your mission statement in this guide on How to Run a Successful Hair Salon .

9. Influences Leadership: Salon leaders play a critical role in upholding the mission statement. By embodying the values expressed in the statement, leaders can inspire their teams to strive towards the salon’s mission. This involves not only verbally communicating the mission but also demonstrating it through actions and decisions. Leaders also ensure that the mission statement is considered in all aspects of the salon's operations, from staff training to service delivery. More about leadership in a salon can be found in this guide on How to be a great Salon Leader .

In summary, a salon mission statement is a vital tool that brings clarity, direction, and motivation, influencing every facet of the business from strategy and culture to customer relationships.

25 Inspiring Salon Mission Statement Examples

Let's take a look at some inspiring examples of salon mission statements that capture the essence of their business, convey their unique selling proposition, and inspire employees and customers alike:

1. " Making the world beautiful, one person at a time ." - Elegance Salon

2. " Empowering individuals to look and feel their best ." - Dazzle Hair Salon

3. " To provide a luxurious salon experience that cultivates personal enhancement and relaxation. " - Opulence Beauty Lounge

4. " Enhancing natural beauty through personalized, expert salon services in a warm, welcoming environment. " - Pure Aesthetics Salon

5. " To create a sustainable salon experience that respects both the individual and the environment. " - Green Beauty Salon

6. " To offer the city’s trendiest hair and beauty services under one roof while maintaining an affordable pricing structure. " - Urban Style Salon

7. " Aiming to consistently provide the highest quality of hair care services, in a warm and relaxed environment. " - Trendsetters Hair Studio

8. " Creating extraordinary experiences through the transformational power of hair, skin, nails and body treatments. " - Glamour Touch Salon

9. " To provide our clients with an unparalleled salon experience through our commitment to creativity, quality, and customer service. " - Chic Styles Salon

10. " We exist to inspire and encourage superior health and beauty, enhancing personal self-confidence. " - Serene Beauty Spa & Salon

11. " To create a haven of relaxation and rejuvenation through top-notch salon services. " - Blissful Retreat Salon

12. " Elevating beauty and wellness routines into transformative rituals. " - Rituals Salon

13. " To offer cutting-edge hairdressing backed by exceptional customer service ." - The Haircrafters Salon

14. " Where style and passion are born ." - Bella's Salon

15. " To provide a personalized approach to hair and beauty, transforming each visit into a therapeutic moment of self-care ." - The Self-Care Salon

16. " Crafting a community that celebrates individuality, creativity, and sustainable beauty practices ." - Creative Roots Salon

17. " To bring out the best in every individual walking into our salon through expert services and compassionate customer care. " - The Inner Beauty Salon

18. " Empowering self-expression through professional beauty services in a comfortable, friendly setting. " - Personality Plus Salon

19. " To help our clients express their personal style and feel confident in their own skin ." - Artisan Styles Salon

20. " Promoting beauty, wellness, and sustainability in a relaxing, eco-friendly environment. " - Earthlove Salon

21. " Transforming lives by providing exceptional hair care in a nurturing atmosphere. " - Cocoon Salon

22. " To provide an exceptional salon experience that nurtures beauty, confidence, and well-being. " - Euphoria Salon & Spa

23. " Creating an uplifting and personal salon experience to enhance natural beauty. " - Amara Salon

24. " Dedicated to the art of beauty and style, helping our clients feel beautiful and look fantastic ." - Salon Fantastic

25. " To make every client feel special with personalized beauty treatments and superior customer service. " - Exquisite Touch Salon

These mission statements capture the heart and soul of each salon, conveying their commitment to quality, customer satisfaction, individuality, and more. They also reflect the culture and unique value proposition of the salons, helping them stand out from the crowd.

Tips for Creating a Powerful Salon Mission Statement

Crafting a powerful salon mission statement is an art that requires careful consideration. Here are some practical tips to help guide your creative process:

1. Reflect on Your Values: What does your salon stand for? What principles guide your operations? Understanding these values is the first step in crafting a mission statement that truly represents your business.

2. Understand Your Customers: Your mission statement should resonate with your clients. Understand who they are, what they value, and what they expect from your salon. 

3. Define Your Unique Selling Proposition: What sets your salon apart from the competition? Is it your emphasis on eco-friendly practices, luxury services, or exceptional customer care? Be sure to highlight this in your mission statement.

4. Keep It Simple and Concise: A mission statement should be clear and straightforward. Avoid jargon or overly complex language. Remember, the goal is for everyone who reads it – from employees to clients – to understand it.

5. Be Authentic: Authenticity is crucial. Your mission statement should reflect the reality of your salon, its goals, and its culture. It's better to be genuine than to sound impressive.

6. Make It Inspiring: Your mission statement should motivate your team and attract clients. It should inspire them to be part of your salon's mission.

7. Involve Your Team: Crafting your mission statement can be a collaborative effort. Your team can offer valuable insights into what they feel your salon stands for and aspires to be. 

8. Review and Refine: Once drafted, take the time to review and refine your mission statement. Solicit feedback from your team, trusted advisors, or even some of your loyal clients.

9. Communicate It Effectively: Once you have your final draft, ensure it's clearly communicated to all stakeholders. Display it prominently in your salon, on your website, and any other marketing materials.

10. Live It: Most importantly, a mission statement should be lived, not just written. Align your actions, decisions, and policies with your mission statement.

Remember, a mission statement is not just a statement—it's a commitment to your clients, your team, and yourself. Make it a true representation of your salon, and it can guide your business to success.

In this article, we've covered the importance of a salon mission statement, providing an array of inspiring examples and practical tips for crafting your own. Remember, your mission statement should be a genuine reflection of your salon's ethos and unique proposition. Don't shy away from revisiting and refining it as your business grows and evolves. 

Use your mission statement as a strategic tool, making it the cornerstone of your salon's culture, operations, and service. Let it be the voice that communicates your salon's purpose and passion to the world, inviting them to be a part of your salon's journey. 

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Salon Mission Statement | Samples and Guidelines for 2024

A hair salon mission statement is a vital part of salon strategy . It shows news and existing clients, staff, and business partners what your salon is all about and what your values are.

What You Will Learn

In this article, you will learn how to write a clear, unique, and appealing salon mission statement and see some great examples to get inspired.

Jump to The Section You Like

What is a salon mission statement, why is salon mission statement important, how to write a hair salon mission statement, salon mission statement samples.

A salon mission statement is a short, action-based summary of your business goals and objectives, core values, and how they will serve your clients. It should reflect your salon’s personality, leave a lasting impression of your salon brand, and underline your unique points over the competitive salons.

It is an integral part of a salon's business plan and a guiding star for every significant decision in your business.

What Is the Difference Between Salon Vision and Mission Statements?

Salon mission statement primarily concentrates on the business's objectives and your approach to reach those objectives. At the same time, salon vision statements illustrate the future you anticipate for your business.

As these things are heavily intertwined, salon mission and vision statements are often combined to give a complete picture of the business.

Your salon mission statement effectively communicates your vision and ideas to anyone involved in your business, from investors to clients.

The Main Benefits of a Good Salon Mission Statement Are:

Starting a hair salon is overwhelming and stressful. In all the different work you have to do, it is easy to lose your objectives and forget why you are doing this. Defining a salon mission statement will help you stay on track and help you keep your long-term salon marketing plan cohesive.

Attracts investors and personnel

None of them wants to be a part of yet another hair salon. Your mission statement will tell them why they should choose your business over many other salons out there.

Helps to share the work

If your team knows the endgame, they can help you much better with different tasks and organize the work the way it will benefit the business.

Motivates your team

Having shared goals and values is essential for productive teamwork and a healthy work environment. Sharing your vision will motivate your team to work towards the salon's success as if it's their family business.

Brings in clients

Long gone are the days when people were choosing which hair salon to go to only by looking at prices and distance. They want to be a part of something that makes the world better, even if just a little bit. Seeing that you stand up for the things they value may tip the scales in your favor. It’s not just that your salon offers numerous services from hair coloring to hair extensions.

An ideal mission statement should range from two to four phrases and not exceed 100 words .

Ultimately, the mission statement for your salon should be just the right length to get your point across, demonstrate your proposition to clients (superior customer service), and how you inspire your team to accomplish your business objectives.

Key Elements of a Salon Mission Statement

Focus your statement on these four elements:

• Value . What value does your salon create for both your clients and your staff?
• Inspiration . Why should people want to come to your salon?
• Plausibility . Make it sound reasonable
• Specificity . Tie it back to your salon

Tips for Creating an Good Hair Salon Mission Statement

• Define your business purpose . Why did you open your hair salon? Why is it your passion?
• Explain what and how your salon does what it does in line with your values and priorities.
• Consider your target clients . Why should they choose your salon? What are they looking for in a salon? Where do they live? What do they do?
• Reflect your salon brand . What kind of customer experience do you offer?
• What makes your salon unique? How do you stand out from other salons? What are your competitive advantages?
• Consider your staff . Make sure the statement conveys your company’s culture, it’s relatable, motivates, and inspires your current and future staff.
• Make it short and concise . You want your mission statement to be easy to read, convey a clear message, and be memorable. Remember that your clients and staff should easily understand your vision for the salon.

Common Salon Mission Statement Mistakes

• Uninspiring - don’t make it a fact sheet of just what your salon does.
• Lacking personality and fun - reflect the culture that makes your salon unique.
• Full of buzzwords and jargon - focus on clear, simple language that directly communicates your salon purpose.

Once you've written down your hair salon mission statement, check for wordiness and remove anything that could be classed as hype or a buzzword. Fakeness is easily spotted in writing and would not be good for your brand in the long run.

Make sure that everything you have written specifically applies to your hair salon and not the industry or simply any other salon. Mission statements of the businesses you look up to can be a great inspiration but refrain from copying them, be unique.

This is about your way and what makes you different from competitors.

So, what is a good mission statement for a hair salon? We have searched for some of the best mission statements for you to get inspired. Take a look and see if they can help you come up with your own mission statement tailor-fitted for your salon business.

The Loft Hair Salon

“I am personally invested in each of my clients. Together, we will journey past all the limitations and hang-ups to discover your true beauty; Whether it be established or emerging styles, you can expect an open, honest and most importantly, fun experience at The Loft Hair Salon!”

Salon Estetica

As professionals at Salon Estetica our focus is extraordinary quality. We take our passion and nurture it with a constantly evolving education. This leaves our guests with an unforgettable experience at Salon Estetica. We are the future.

We will provide this level of guest satisfaction while being earth responsible as well. These are the steps we are taking at Salon Estetica to go GREEN."

Di Carlo Salon & Barbershop

“At Di Carlo Salon & Barbershop, we tirelessly pursue our goal of becoming Milwaukee’s premiere salon/barbershop hybrid, servicing women and men alike. We will focus on providing market-leading customer service by developing the best-trained staff in the industry and by promoting and executing our core values and processes that deliver an unbeatable customer experience, at prices that make high-end hair services affordable on any budget.”

“It is the mission of all staff at Salon Ciry to ensure all guests visiting us will have a positive experience being cared for in a comfortable clean environment. Through advanced education, as well as quality, high-performance products that respect personal health and the earth, we look forward to meeting the needs of each guest.”

“SHED’s mission is to support clients at all life stages so that they can age gracefully with timeless sophistication and effortless beauty.”

“We wake up every morning thinking about ways on how to make you happy. Inside and out. We come together because we are interested in serving something greater than our own personal interests. We strive to build relationships that go beyond the chair, and transcend beauty that lasts more than just a visit.”

Stella’s Daughter Salon & Wellness Center

“Our mission is to enrich, enhance and encourage women and their beauty. We strive for excellence by setting goals, educating and communicating with our customers and each other.”

Dorjon Aveda Salon

“Dorjon Aveda Salon provides our guests with services and products of the highest quality and purity, while asserting an environmental commitment to the community and to the planet.”

Divine Hair Design

“Our Mission at Divine Hair Design is to create a place that operates with Integrity, Intention, Commitment, Vision, and Excellence. We believe that these are the qualities that help us bring out the best in our clients and each other. It is a special place, created by special people, doing what they do, the best way possible!”

Metamorphosis Hair Studio

“Because we love what we do, we purpose to be amazing hairdressers, build meaningful relationships with clients, professionals, and each other. We are committed to integrity, excellence in customer service and products we use, and to continually elevate our skills, while maintaining a clean, fun, and friendly environment.”

Govero Salons

“Govero Salons honors the total beauty of our clients by consistently exceeding their expectations and creating a personalized experience. We believe teamwork is our most valued asset which ensures our clients are always number one while dedication to education and innovation will sustain our future growth to stay ahead of the curve. Our salon family will always make you feel at home. We value consistency, passion, integrity, teamwork, and professionalism.”

“At DK Hair, we are a team of passionate professionals who provide excellence in customer service by building trust and genuine relationships with our clients. Through advanced education and dedication, our focus is on creating the best version of you!”

The Studio: A Hair Salon

“It is our goal at "The Studio: A Hair Salon" to provide consistent, quality hair services to our guests in a comfortable, welcoming and professional environment.”

Just 4 Kids

To provide unparalleled salon services to children and families! Further, we do so in an enthusiastic, compassionate and positive way to embody the business values of our founders. Finally, our goal is to give our best to every child and parent.

Consequently, making them feel special, happy and confident every time they set foot on our premises.”

“Salon Cruz is a high-end boutique salon located at 688 Pine Street in Burlington, Vermont. We believe in keeping hair naturally beautiful and healthy without using harsh chemicals. All of the products we use are botanically formulated and/or organic.”

Harbor Hair Design

“To maintain our reputation as Kingston's premier Hair Salon through continuing education and close tracking of contemporary advances within our industry.”

The Kevin Maple Salon

“Our mission is to create a unique environment where men and women can enjoy a full range of salon beauty services. The Kevin Maple Salon recognizes that the reputation of the salon can be no better than the reputation of each employee. With this in mind, “The Four S’s of Success” are the four cornerstones we’ve chosen to support the mission we believe will make us uniquely successful.”

Writing a salon mission statement is just as hard as it is useful. Without it, your communication with partners and staff members may always miss a necessary foundation for understanding each other. You may get lost in the hassle of administrative work or fail to get your message through to the clients.

We hope this brief guide will be of help to you, and you'll find some inspiration in the salon mission examples we gathered in this post.

What's swot in strategic analysis? https://onlinelibrary.wiley.com/doi/abs/10.1002

Making SWOT Analysis Work https://www.emerald.com/insight/content/doi/10.1108/EUM0000000001042/full/html

Importance-Performance Analysis based SWOT analysis https://www.sciencedirect.com/science/article/pii/S0268401216301694

About the author Bartek Kulasza

Bartek Kulasza creates informative content that focuses on efficient business management. He covers salon software, marketing and sales, budgeting and reporting, salon design and equipment, inventory management, growing customer base, helping businesses optimize operations, enhancing customer experience, and increasing profitability.

• Salon Mission Statement

Writing A Salon Mission Statement [+8 Examples]

Marketing & Sales, Salon Software 5 minute read

Salon mission statements are the cornerstone of your business strategy , but they can also be difficult to nail down. 

After all, what makes up a good salon mission statement? And how are they different from your brand voice and value proposition?

In this article, we'll go over everything you need to know about salon mission statements. We'll also give you some great examples that you can use as inspiration for writing your own.

What exactly is a Salon Mission Statement?

A salon mission statement is a short description of your business's values and goals.

In a nutshell, it should:

• Convey what makes you unique from other salons in your area.
• Set the tone for how customers will perceive your business.
• Provide direction for your employees.

Key Differences Between Salon Mission Statements and Salon Vision Statements 

A salon mission statement refers to the purpose and goals of your business. It helps employees and customers understand the salon’s culture , vision, and values.

A vision statement is a written declaration of what the company hopes to achieve in the future. It’s often used to help employees see how they can contribute to the salon’s success.

Why is a Salon Mission Statement Crucial for Your Business?

Keep the salon's strategy at the forefront of employees' minds. .

The mission statement is what keeps your employees focused on what matters most. It helps them make good decisions about how to do things, and why to do them.

This creates a more cohesive environment where everyone has the same goal.

Attract more customers and investors to the salon

A strong mission statement helps new customers understand the benefits of using your salon services . This, in turn, helps you attract more potential clients.

Investors also find a clear vision compelling, so they're more likely to invest in your business if they can see how it aligns with their own personal goals and values.

Serve as an inspiration for your salon team

The way that your employees work, communicate, and interact with clients is shaped by the mission statement you create. It inspires them to work hard towards achieving your salon’s goals and helps them stay on track and motivated.

5 Tips For Writing a Good Salon Mission Statement 

1. describe your salon's core values and goals.

What do you want to achieve? What principles do you want to uphold? What do you stand for as a salon?

2. Outline the experiences your salon provides

This is where you can get creative and talk about the services and products you offer, as well as the way you offer them.

3. Write for your ideal client

Your clients are the ones who keep you in business and make your salon a success. So when writing your mission statement, start by asking yourself these questions: 

Who is my ideal client? How can I help them? What do they want from me? How can I make their lives easier and better?

4. Communicate what makes your salon unique

Communicate what makes your salon different from all the others in town. 

One thing to keep in mind when writing this section is that it doesn't need to be all about your product offerings – it can also be about how you treat customers.

5. Be specific and keep it short

The point of a salon mission statement is to be easily understood by anyone who reads it, whether they're a potential customer or an employee. So keep it short, sweet, and simple.

8 Inspiring Examples of Salon Mission Statements

1. viselli salon.

“At Viselli Salon, we pride ourselves on helping you find new ways to express yourself, be it through your hairstyle and color or through the products you use. This is all done in a contemporary yet cozy atmosphere unlike any other. Easy going yet luxurious, Viselli Salon is a true escape and the ultimate destination for great style.”

2. SalonDJ Chicago

“SalonDJ guests can expect a highly personalized experience in a luxurious space – where they are heard, served and always leave feeling energized”

3. Facture Salon

“As an individualized group of diverse talent, we strive to maintain the MOST creative space to inspire each other and our clients. In a fun and stimulating environment, every aspect of the experience is better for everyone. Facture Salon is a hair heaven to be absorbed and shared!”

4. Ceron Hair Studio

“For over 10 years, our award-winning hair stylists and makeup artists have transformed their clientele with the utmost expertise and knowledge of the latest trends in the industry across Houston, and beyond.”

5. Spoke & Weal

“Our mission is to build and maintain a culture that promotes wellness, strives for excellence, supports collaboration, and fosters creativity – We just happen to do hair.”

6. Salon YOSHIKO  

“We are rooted in the philosophy that beauty encompasses the mind, body, and spirit. We believe that beauty possesses a uniquely transformative power to enhance our lives and should be experienced and enjoyed throughout life’s moments-both big and small. We know the power of community and the strength in our collective stories.”

7. Signature Salon by Claude Baruk

“Baruk, who is world-renowned for his unique technique, upscale clientele and as “Celebrity Hairstylist of the Year” at the 2018 Hollywood Beauty Awards, will use his knowledge in the beauty and fashion industry to provide a personalized, one-of-a-kind experience that will be tailored for each of his guests.”

8. House of Lange Hair Design

“Our mission at House of Lange is to provide a harmonious culture combining the latest fashions, luxury, and environmental sustainability. We strive to provide a consistent and opulent experience, not just during the moments you step through our doors, but extended into your very lifestyle.”

Final Thoughts

Salon mission statements are a powerful tool for any salon owner, but writing a good one can be a real challenge. You have to define what your salon is all about, communicate your brand's values to employees and clients, and provide a compass that guides you in making strategic decisions.

If you follow our expert advice and use the mission statements examples we’ve compiled as a jumping-off point for your own, you'll be well on your way to success.

Topics: Marketing & Sales , Salon Software Posted on January 17, 2023

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How to write a salon mission statement with examples

Guide your salon's success with a mission statement that encapsulates your unique values and goals. Get tips, templates, and examples of powerful mission statements.

Marketing Manager

What is a salon mission statement?

A mission statement is a summary of the purpose of your salon that incorporates your values, philosophies, and what makes you different.

Your mission statement helps guide your business strategy and the actions you'll take to achieve your goals. It doesn't just explain what you do, but also why you do it and who you do it for, providing inspiration and focus for your efforts.

Why salon mission statements are important

A proper mission statement provides your salon with real benefits. Let's unpack the 7 reasons your salon needs a mission statement.

1. Offers motivation for your salon

Your mission statement represents the driving force behind your salon and why you started it. It can power you and your staff through tough times and serve as a reminder of why your work matters.

2. Brings alignment and accountability

Communicating your mission to your team is vital for creating alignment. You can be more successful when your entire team is focused on the same goal. Having a mission statement that your entire team agrees with and understands can help keep everyone accountable.

3. Provides strategy and focus

When things go off track, your mission statement helps you refocus on your goals and what serves your mission. Times of stress are often hard to navigate. Your salon mission statement can help provide a guiding light.

4. Works as a measurement of success

The success of your salon can be measured against your ability to fulfill the purpose stated in your mission. For example, as your salon grows, the rollercoaster of ups and downs might make you question your success. In these cases, return to your salon mission statement. Are you still fulfilling these goals and values? In most cases, you will find that your salon is going above and beyond — providing reassurance of your success and a reminder of how far you have come. If you find yourself falling short, your mission statement can provide a roadmap of how your salon can find success once again.

5. Provides structure for decision-making

You can use your mission statement as a frame of reference for determining what is best for your salon. Whether deciding on decor, how much a haircut costs, or what products to use, your choices should have continuity with your mission.

6. Attracts new salon clients

People want to support businesses that share their values. Clients whose values align with your mission are more likely to become loyal customers. Without a salon mission statement, you could miss valuable opportunities to connect with potential clientele.

7. Helps recruit and maintain talent

Creating a team that believes in your mission is an essential part of building a successful salon and furthering your combined goals. Salon staff members are likely to research your business before applying. A thoughtful mission statement will help ensure the best talent in your area chooses your salon over competitors.

Salon mission statement examples

Looking for a little inspiration while writing your salon mission statement? Take a look at these inspiring mission statement examples from real salons:

Leo Nail Salon Leo is more than just a space to get your manicure, pedicure, or massage. It is a space designed to create an environment that helps you find balance, prioritize and understand the importance of self-care. We want you to come into our space knowing that you’re going to leave us feeling a little lighter, more recharged, and on the path of finding who you were meant to be.

Wordsmith Beauty The Wordsmith exists to offer our community an exceptional beauty experience that extends beyond the exterior. We believe that beauty may begin in the eye of the beholder, but it takes flight in the words of the beholder. We are committed to speaking truth in love, celebrating the beauty we see around us, taking care of the people in front of us, and seeing them leave emboldened to do the same. Our goal is to support and build confidence in our community in the search for True beauty, untainted by vanity, insecurity, and judgment.

Thomas Taft Hair Salon In an age of artificially dictated beauty standards, Thomas Taft Salon bridges the gap of a person’s inner composition and emerging trends. The Thomas Taft experience is more than adapting to a medium of cosmetics and superficial beauty standards but creating a personal landscape.

Our mission statement extends beyond the landscape of hair, fashion and cutting edge personalized service. We aim to forge a new direction by tapping into the intersection between commerce, media and art. We hope to inspire, educate, partner, and cultivate relationships with local patrons and businesses alike.

Studio Taka Our mission is simple – create a relaxed, calming environment combined with superior services providing clients with a getaway escape from the hectic world outside.

Queen's Shop - Fine Hairdressing Inc. To provide inclusive beauty care whilst positively impacting the environment and the community.

How to write a salon mission statement

Your salon's mission statement should be memorable and actionable so that is useful and rings true for all aspects of your business. Pull out your notebook and answer these questions as specifically as possible:

What are my salon's strengths?

What set us apart from our competitors?

Why did I start this salon?

What are my salon's values?

Who’s my ideal client? What kind of lifestyle do they lead?

Why do my clients choose my salon?

How do my clients feel when they leave my salon?

What's the mood of my space? Is it bright, energetic, and busy? Or cool, calm, and relaxing? Is it youthful and casual or traditional and professional?

Is quality or affordability more important to my salon?

What words best describe my salon?

What energy and personality does my team bring to my business?

Be realistic, but don't limit yourself . For example, "Providing beautiful eyebrow waxing in Downtown Dallas" limits the possibility of expansion by putting you in a box for only a particular service and location. Though your mission statement can change, think long-term so you can orient your decisions around your goals.

Include what makes your salon unique to show clients why they should choose you over your competition. Being specific allows you to focus your strategy and differentiate yourself.

Write a statement that is authentic to your salon. Your salon's mission statement should be an honest reflection of your business and what you provide. Promising "the highest quality service at the cheapest price" sounds nice but may not be true or practical.

Salon mission statement templates

After answering the questions above, summarize them together. Mission statements vary in length, but keeping it under a few sentences is best. Clear and concise statements are more memorable and useful.

There is no set formula on how to write a salon mission statement, but you can use these templates to get started:

[ What service or experience you provide ] by [ how you provide it ] for [ who your clients are ] to [ what unique value you create ].

[ Salon name ] started after [ motivation or background for why you founded your salon ]. We adapted by [ a look at how your salon solves a certain problem or incorporates new solutions ].

[ Salon name ] strives to [ your salon's contribution ] so that [ your salon's impact ].

Getting started is often the hardest part. Even if the above templates do not fully capture your salon's mission, they can help you get words down on the page. Give it a try! Once you have a few lines started, you might find it easier to see the bigger picture and formulate a salon mission statement that accurately represents your business while resonating with your clients.

Communicating your salon's mission statement

Everyone who interacts with your salon should be aware of your mission. Whether it appears on your website, social media profiles, job postings, or marketing messages, be sure to also communicate the sentiment of your mission through your brand, decor, services, client interactions, and all aspects of your business.

Remember that words are just words if you don't put them into practice. Use your salon's mission statement as a source of truth and a tool to help you reach your goals.

Keep your mission on track with Mangomint's salon management software

Do more and think less with salon software built to run your entire business. Mangomint's next-generation salon & spa software is designed to reduce costs and increase profits with smart automations and a beautiful client experience from booking to checkout.

To learn more about our software, please book a live demo or start a free trial . We'd love to show you what Mangomint can do.

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How to Create the Perfect Salon Mission Statement (+ Examples!)

Thinking about your salon mission statement but you’re wondering exactly what it should look like? Look no further! In this blog post, we’ll cover what a salon mission statement is as well as examples of current salons and their mission statements to use for inspiration.

What is a Mission Statement for a Salon?

A salon mission statement is just a few sentences in length, but it’s one of the most powerful things a business can have in its arsenal. A salon mission statement outlines why your salon exists as well as the goal of the salon and how you’re going to achieve those goals. It also outlines what makes you unique. We’ll cover more of the reasons why salon mission statements are so important below, but, in summary, mission statements outline what to work toward, why potential clients should choose you and also serve as direction (and motivation!) for staff.

Salon Mission Statement vs Salon Vision Statement

Many people get a salon vision statement and a salon mission statement confused. A salon mission statement outlines your goals and how you’re going to reach those goals while a salon vision statement describes how you want your salon to look in the future.

Read More: Salon Price Increase Notice: How to Inform Clients? (Templates)

Why Do You Need a Salon Mission Statement?

A salon mission statement is important for several reasons:

• For Goal-Setting Purposes. First and foremost, a mission statement ensures that you’re always working toward a clearly defined goal.
• It Serves as the Foundation for Future Decisions. Your mission statement is also your guiding light for all future decisions. In this way, it provides a level of continuity for your salon.
• It Guides and Motivates Staff. Your salon mission statement guides both you and staff, ensuring that all decisions are made in a way that supports your goals. Secondly, a salon mission statement with an uplifting vision actually helps to motivate staff as well.
• Attracting New Clients. 71% of consumers prefer buying from companies that are aligned with their values per 5W Public Relations’ 2020 Consumer Culture Report. Sharing your salon mission statement can really help clients choose you over your competitors.

Pro Tip: A Google book button can also help you attract clients by making booking online easy.

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How Do You Write a Mission Statement for Beauty?

Your mission statement should only be three or four sentences (around 100 words or so), but it should pack a lot of punch. When writing your mission statement, one of the most important considerations is to think about what makes your salon unique. For instance, while you might be tempted to write about how your goal is to make clients feel beautiful, this is what all salons are trying to achieve. Overall, you should avoid generic statements that could apply to any salon. If you’re having trouble thinking about what makes your salon unique, consider your strengths – across a range of different services (not just one overall strength). Your mission statement should answer most, if not all, of these questions:

• Why do I do what I do?
• What do clients like about my business?
• What makes my salon unique?
• What level of quality do I provide?
• What kind of relationship do I have with my staff?
• What are my spending priorities?

What Are Some Examples of a Mission Statement?

Looking for some mission statement inspiration? Look no further.

• Life and Colour’s Mission Statement

“ Our diverse and talented team maintains a strong focus on continuing education and training, so our clients always get the most up-to-date services and an authentic, attentive and personalized experience. Why? Because we care. We care about our team, and work together to make the salon a supportive and creative space in which we all flourish professionally. We care about our clients, we listen to them, get real with them, and help them to feel beautiful inside and out. We care about our community and the environment, fostering strong relationships with our neighbors and running our salon as sustainably as possible through the Green Circle Salon network. “

• The Grove’s Mission Statement

“ The grove is a group of like-minded individuals, dedicated to honing their craft, mentorship, and raising our industry standard. We aim to deliver the most beautiful results in the most natural way. We love what we do, and it is our mission to educate our staff and guests on the healthiest way to achieve individual beauty. We continue to work as a group to protect our atmosphere and treat one another with care and respect. We believe in a healthy beauty industry and a healthy atmosphere. “

• One 2 One Studio Mission Statement

“ Whether you are tucked away in the sleek and inviting surroundings of the main floor hair studio or the serene atmosphere of One 2 One Spa, your experience is executed by a unique team of educated professionals, who, through thoughtful attention, in a sophisticated luxurious setting elevate your personal grooming and body renewal to a new level.  Where intimacy and excellence meet with forefront techniques and products to orchestrate a genuine moment just for you. Expect excellence, starting with our state of the art massaging shampoo chairs, complimentary espresso, and informed staff. Our goal is to offer every client complete, undivided and exclusive attention from us to you, One 2 One Studio. “

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Tips for writing a salon mission statement, 1. be authentic.

While you can get inspiration from above (and elsewhere!), it’s important that you don’t borrow too heavily from other salons and that your vision is true to you. Similarly, it’s also important that your mission statement is also an accurate reflection of your salon.

2. Ensure It’s Clear and Concise

Remember: a salon mission statement should only be three or four sentences long.

3. Review Your Mission Statement from Time to Time

Once you’ve completed your mission statement, it’s a good idea to review it periodically to ensure that it reflects your salon and where you want to be in the future.

Wrapping it Up

A salon mission statement is an important consideration for any salon. It helps differentiate you from your competitors while guiding your staff and ensuring that you always make decisions in pursuit of your vision.

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How to Come Up with a Salon Mission Statement

Dec 7, 2021 By SALONORY

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A mission statement is important for any operating business, but it can be something that’s overlooked when it comes to operating a salon.

Whether you are opening a new salon or revamping your salon business, creating a mission statement can be a great way to define your company, differentiate yourself and learn more about your salon and people. Creating a mission statement is just as important for your business as shopping for professional hair salon supplies can be.

Before you begin crafting a mission statement, it’s important to look at the components of a perfect mission statement and understand what makes them effective.

What Is a Mission Statement?

A mission statement is a description of your business and the services you offer, what your company stands for and how your salon differentiates itself. This description is usually packaged into a few sentences or it can be as long as a paragraph. A mission statement is used to unite a company and tell its story and they are usually included in a company’s business plans, promotional fliers, employee handbooks and more. When you’re crafting a mission statement for your salon, you can make it look and read however you would like it to. This statement should be unique to your business and feel true to your salon’s vibe.

Why Does My Salon Need a Mission Statement?

If you’re wondering why your salon may need a mission statement, we are here to show you the doors it can open and how it directly relates to your company’s goals and ambitions. Here are some of the reasons why having a strong mission statement benefits your salon:

• Having a mission statement in a salon’s business plan can make a salon look more professional — especially if a salon has just opened and is looking for funding and investors.
• A mission statement unites your company and people.
• Mission statements are great for listing, tracking and achieving goals .
• Creating a mission statement allows a salon to go deep and learn more about its business, people and clientele.

How to Come Up with a Mission Statement

Are you convinced that your salon needs its very own mission statement? If so, we will walk you through how to create one that accurately represents and reflects your business. Follow these steps and you will have your very own mission statement in no time.

• Take Notes As you start brainstorming and writing your mission statement down, it could be helpful to take notes — whether digitally or handwritten.
• What is the name of my salon?
• Where is the salon located?
• Who makes up our clientele?
• How would I define myself and the people working at my salon?
• How is my salon different?
• What does my salon pride itself on?
• Do we offer services or skill sets that are unique?
• Are we using professional hair care products that center on a global issue like sustainability?
• What do I want my salon to be known for?
• What are some pieces of feedback that I have received from clients that have stuck with me?
• Look Up Example Mission Statements After you have come up with your own, unique answers that shed light on who you are as a business, it can be helpful to check out other mission statements to see how they flow and how they are structured. You may find mission statements that read like a generic template and you may find mission statements that are one of a kind. Which structure feels good to you?
• Blast Draft a Mission Statement Once you feel like you have a good idea of what a mission statement looks like and how it should sound, take your notes from the questions you answered about your business and start writing. Your thoughts, grammar and sentence structure don’t have to be perfect because this is just a blast draft to get your ideas down on paper. You should be writing with emotion and excitement. We can refine this draft once you feel like you have covered all of your thoughts.
• Edit and Refine Your Mission Statement Your blast draft could be insightful in terms of leading you toward creating a mission statement that sounds great or it could show you what you don’t want your mission statement to sound like. Either way, it’s time to take the parts you are in love with and craft it into a well-written paragraph.
• Your salon’s name
• Services you specialize in
• Pillars your company prides itself on
• Who your clientele is
• Who your staff is
• Why clients should choose your salon
• Get Feedback One of the last steps you should take once you have written your mission statement is to get feedback. Share it with your legal team, your people or your clients to make sure the statement is reflective of your salon.
• Post Your Mission Statement Where will you post your mission statement when it’s complete? We highly recommend creating signage you can put around your salon, as well as posting your mission statement on your website.

Congratulations on creating a mission statement for your company! This is an important step in defining your business.

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Crafting a Compelling Mission Statement for Your Salon

Are you an owner of a successfully running salon? If yes, what is it that prompted you to set foot into the beauty industry ? What is it that fuels your passion and keeps you going? 

Before every aspiring salon owner sets out on this tough but rewarding journey, he/she would have envisioned something special they want to achieve. Nobody starts something just because someone else is doing it. There is a clear intent or dream behind every business goal. This aim of declaration usually takes the form of a mission statement for a salon . 

Also Read:   Why Every Salon Owner Needs a Business Plan?

Without a clear idea about where you want to see your salon in the next five or ten years, your business will cease to exist. Thus, have you ever stopped and realized what the mission of your salon is? While some salon owners have their intent crystal clear, there are many others who are hitting the wall in deciding the clear intent of their business. 

What is a Salon’s Mission Statement?

It is a short, written declaration that describes your business values, goals, and vision. It gives your potential clients a rough idea of what your salon is all about and helps them understand your importance. In today’s competitive world, a salon mission statement is essential if you want to be successful.

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As a salon owner, you may have your mission outlined in your mind. However, it is extremely vital to pen it down because when you run a salon, it’s not just you but an army of people that contribute to the operations and overall functioning of your business. 

Thus, a salon mission statement  ensures the right message is being passed on to those connected with your brand directly or indirectly. It also ensures your team is on the same page as you are thus prompting them to strive towards the same goal. 

While the intent behind writing a mission statement for the salon is clear, let’s move toward the guidelines you must consider when writing one. 

How to Write a Salon Mission Statement that Will Work?

Before writing a mission statement for a salon , you need to identify a few things about your salon that make it distinct. It’s not just a statement that aims at making your clients look and feel good. Instead, it’s important that you identify what is it that makes your business unique. Here are a few points you must consider: 

1. Describe what your salon does

The first sentence of your mission statement must describe what you do. It should precisely highlight why a customer must come to you. Instead of selling yourself, tell them exactly what you offer. For example, if you take pride in using sustainable practices in your salon, let them know. Remember, never undervalue your business.

Also Read: Simple Ways To Make Your Salon Go More Green And Sustainable

2. Be authentic

As mentioned earlier, a mission statement defines your salon and tells your customer exactly how it fills the market need. Instead of making false promises, stay true to the roots of your salon. Ensure your mission is a truthful representation of your salon culture and business model .

Most Read:   5 Steps To Reinvent Your Brand In The Salon And Spa Industry

3. Motivate and inspire employees

It’s not just clients that you attract with a mission statement, but employees too. Remember, your business is only as good as the people you employ. Thus, your statement should effectively convey the essence of your salon culture. It should tell potential recruits why they must come and work with you. An uplifting salon mission statement motivates and inspires existing as well as potential employees. 

Also Read:  Why One-on-One Meetings are the secret to Motivate Salon Teams?

4. Be unique

It is essential to be realistic with your mission statement. No two salons can have the same mission statement. It is essential to review your goals from time to time in order to craft a mission that matches your business objective. 

5. Write for the owners

If you have a certain intention, you want people who are running the business with you to share the same goal. The best way to achieve this is by highlighting the kind of business you intend to run to them in the mission statement. Not all salon owners look at profit as the sole motive. Creating a happy workplace or making use of sustainable or environmentally-sound practices can also be a motive. 

Most Read:  5 Strategies to Increase Your Salon Profitability

Writing a Salon Mission Statement

Once you’ve collected the points you want to touch on, the real deal begins. Remember, the goal is to write a clear, concise, and focused mission statement. It can be a sentence, a short paragraph, or a few bullet points. It should describe the core purpose of your company and its future aspirations. 

Many salon owners have pointed out that getting the mission statement right in the first go is actually a challenge. Make sure that everything you have written down is specific to your business. If the statement includes industry jargon or buzzwords, remove them immediately. Also, it should not be overly complex and must be easy to decipher by anyone reading it.

A good practice is to ask yourself if you actually believe what you have written. At any point, if you feel like what you’ve written does not match your intentions, change is right away. There is no room for false promises in a salon’s mission statement .  

Free Resource:   25+ Best Catchy Salon Slogans

If your friend or colleague has expertise in the beauty business, seek their help in crafting the perfect mission statement for your salon. 

Salon Mission Statement Examples

If you are new to the beauty business, writing the perfect mission statement for your salon can pose a challenge. Before you write your own mission, it’s a good idea to get inspiration from salons and spas similar to yours. Whether you’re a hair salon , nail salon , wellness spa, or beauty parlor, we’ve crafted some mission statements that are unique yet generic. 

The intent of these samples is only to help you understand how to write a mission statement. Thus, we request you to not copy them. Instead, take inspiration from them and write your own mission that truly reflects your value.

Here are some of the best Hair & Beauty salon mission statement examples to enhance your salon business 

1. To enhance the inner beauty and confidence in our clients by using state-of-art practices and superior quality products.

2. We aim at providing the finest services to our clients at industry-competitive prices. Giving back to society, using sustainable practices and eco-friendly products is our forte. 

3. Our aim is to offer our clients unique grooming experiences every single time. Keeping up with current trends and training our team adequately is our biggest asset. 

4. Our salon facility prioritizes customer experience. We go the extra mile in ensuring the finest products and equipment is used to create a memorable salon experience for our clients. 

5. All our stylists share one common goal – to pay close attention to the little details of every service. We pledge to maintain the highest standard of hygiene and cleanliness within our facility, exceed your expectations, and keep you coming back for more. 

6. Our salon and spa endeavors to set the highest standard in hair and nail treatments . We pride ourselves on offering the best-in-class equipment and tools in the beauty industry. Customer satisfaction is our forte and we go the extra mile in ensuring the well-being of every client. 

7. Our aim is to provide a comfortable and relaxing atmosphere to every client where their needs and met and expectations are surpassed. 

8. We pride ourselves as masters in the craft of hairdressing. Our specialty includes hair coloring and working with unique hair textures. Offering superior customer service and trending hair salon practices is our forte. Our aim is to transform your image to where you want to see yourself.

Now that you have a mission statement for your salon written, it’s time to display it and show it off to your employees and clients. A salon mission statement plays a key role in your overall business development. Thus, make sure to take it seriously.  You can also publish your statement on your website, marketing collateral, and MioSalon   salon software . 

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Salon Mission Statement Examples and Tips To Create One

• January 17, 2023
• Business , For Salon Owners

A mission statement summarizes a business’s desired achievements and the aim of the company. It is prudent of any new business owner to think first and document what they want to achieve in such a statement.

This is true for any kind of market, including hairdressing and beauty salons. It is vital in the competitive world of business.

This article explains in detail what a salon’s mission statement is and how to write one. It provides mission statement examples from different types of existing salons.

It provides the reader with a framework on which to develop a mission statement for a beauty company, a small beauty business, or a salon. Knowing how to do this can help a business to move in the right direction.

What is a Mission Statement?

A mission statement summarizes the reason for the existence of the salon, what its goal is, and how this goal will be achieved. So, a good salon mission statement identifies the uniqueness of the salon.

It includes the organization’s values and philosophies, its competitive advantages, and vision.

It is an important part of a business plan , serving as a frame of reference when making decisions.

With the preparation and adherence to the statement, the correct message is passed on to all involved in the business. It will help to make sure that everyone on the team is thinking and working toward the same objectives.

Why Have a Salon Mission Statement?

The mission statement has a bearing on the continuity of a salon. It also functions as a communication tool for anyone who has dealings with the business.

When the purpose of the business is identified and documented, so too will be the goals and the roads needed to reach them.

Starting up a business is stressful and involves many tasks. Often, the owner can get caught up with the amount of work and forget why they are actually doing it.

By defining the salon’s mission statement, the owner ensures that every decision receives the attention it merits. It allows the business to develop towards a defined goal.

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It is important that the owner knows exactly what is the mission, and that. everyone else involved in the business knows, including employees and providers.

If they know also what the statement entails, they understand why things are done in a certain way. They also know in what direction they and the company are going.

Knowing the purpose and direction makes a huge difference.

How to Write a Salon Mission Statement

A beauty or hair salon has the objective to make clients look and feel good . This is true for any salon, so including that in a mission statement is not enough. The salon’s mission statement must show what makes this salon unique , similarly to its slogan but more precise.

So, before sitting down to write, identify what makes this salon stand out. Always start with your aptitudes. These are the strengths and abilities that will make this business different from the competition.

Do not focus here on one small thing, but include things that are applicable to a range of services. Examples could be if the salon uses only organic products, or if the staff has special experience or training. This is what can make a difference in the clients’ decision-making.

Include the answer to the following questions:

• Why do I do what I do? Why do I want to own a beauty salon? Why did I start my own business?
• Who are my prospective customers? What are their priorities in choosing my salon? What do they like about my business? What kind of relationships do I want to maintain with them?
• What is the image that I want to create? What is the branding that I want to use? How do I use social media to present my salon?
• How does my business differ from all other similar businesses in the market? What are my business advantages? What about the competitiveness of my prices?
• What is the level of quality I supply? Are they the highest available or do I have to make some compromises to be able to offer more competitive prices?
• What is my relationship with my employees? What leadership style do I want to use to lead my team?
• How do I use my capital? What are my spending priorities? Do I invest in new marketing, products, supplies, or technology?

After gathering the answers to these questions, combine them into a full statement. The recommended length of a mission statement is around three to four sentences.

Avoid general nondescript statements, like “provide the best quality service to the clients.” These kinds of expressions apply to any business. In these few sentences, the unique character of the salon should shine through.

Writing an attractive mission statement is not very difficult. The hard part is to write a statement that is both well written and brings out the unique nature of the business; something that is realistic and gives a true representation.

It is a good idea to read back the written statement and see if you believe what it says. Change anything that does not sound right, or that you do not agree with. Never leave false promises in the salon’s mission statement.

Points to Consider

A good mission statement should contain two to four statements. The maximum length is 100 words.

Of course, within these 100 words, the point should be clear. It must include the way customers and employees will be treated and how the business objectives will be met.

Describe What Your Salon Does

Straightaway you should describe what the company does. In this sentence, a customer should see why they should come to this salon. The objective is not to sell a person, but what the place has to offer.

An example could be sustainable practices. This is something that attracts customers. Never undersell the business.

Define Your Brand

When defining a brand , the focus is on the customers and what message is conveyed to them. What kind of experience does the salon offer?

Branding is often associated with appearance and the colors on a website. All these things are part of the definition of the brand.

Branding, however, goes further. It is about the feeling the customers get when thinking of the salon.

Focus on the Market, Not on Products or Services

Focus on the salon’s unique qualities and on how they satisfy the client’s needs.

What is the perfect target customer? What kind of work do they do? Where do they live? Often do they need your services? What hobbies do they have? What do they do in their free time?

When it is clear who the target audience is, it becomes easier to direct the course of the company. This is also important information for putting together a social media campaign.

Be realistic with the salon mission statement and do not copy the statement from another salon.

No two salons can have the same mission statement. Compare the changes in business objectives with the mission statement.

The main point is this: stand out as new and different from your competitors. Adjust the core competencies according to that.

Motivate and Inspire Employees

A mission statement does not only appeal to customers but is also directed at (prospective) employees. The success of a company depends on the quality of the employees and how well they work together.

The company’s culture should be an integral part of the statement. A positive and uplifting mission will attract and inspire workers that will contribute to the success of the salon.

Clear, Concise, and Focused

Writing something condensed and concise is not easy. Sometimes it is easiest to write it in point form first. When all points are written down and grouped in the right order continue with writing the actual statement.

Apart from being concise, it should be easy to read and not complex.

If possible, make use of the expertise of a friend or colleague with writing or editing experience. They can help with putting the words on paper, or check the document after finishing. If the budget allows, the services of a professional business writer can be sought.

Take Some Time Away

It may sound strange, but take some time off to get away from the business to attain objectivity. It can help to get the ideas for the statement clear.

The routine of the business can be a distraction from developing clear ideas about what the business policy should be. You can also try to imagine yourself as a prospective customer of the salon. What do they actually see, versus what they want to see?

Edit the Text You Have Written

After putting together the text, check for wordiness and remove any filler words, buzzwords, or hyping.

Make sure the statement applies to the business and not to the market in general. Ask if every statement is true and if you believe it.

Beauty salon mission statement samples

Writing a mission statement is not trivial, especially when new to the business. It is okay to get some inspiration from the statements of similar businesses.

Here are some mission statements that convey uniqueness, but are still generic enough to be useful. These statements can give ideas for spas, beauty parlors, and hand and nail salons.

“We want to deliver the quality that is unbeatable in this area. Our principle is to focus on the constant training of our employees, so they are always up to date with the newest trends and techniques. We want to be known for being the ultimate professionals. We believe in strong management and continuous self-development.”

“To use my talent, skills, and education I will assist and inspire my guests to realize and enhance their own beauty.”

“To enhance the inner beauty and confidence in our clients by using state-of-art practices and superior quality products.”

“Our mission is to provide one of a kind service and promote confidence and self-worth.”

“To grow the best, most profitable, and most creative hairdressing company on the planet, where people love to work and clients love to be.”

“To be a leader in improving the health and wellness of our community by providing inspired treatments, teaching our clients healthy practices, and fostering wellness education.”

“Located at Twin Park’s Centre, Lucinda’s Hair & Beauty salon provides you a range of highly trendy hair cuts and styling, makeup, hair coloring, waxing services, spray tanning, and facials. It was established in the year 2005 and has a team of highly skilled and experienced stylists.”

“To serve customers with integrity by being loyal to them, the company, and ourselves. To give superior customer service consistently with a happy relentless attitude while standing within an affordable budget for families.”

“We aim at providing the finest services to our clients at industry competitive prices. Giving back to society, using sustainable practices and eco-friendly products is our forte.”

  “ It is our goal to exceed your expectations. Come experience a family atmosphere where you come as guests and leave as friends. Our staff is highly trained with diversity in all aspects of Hair, Waxing, and Massage. We keep up on the latest trends in our industry by continually attending hair shows and education classes throughout the year. Come let us pamper you and provide you with quality services.”

  “ Established in the year 2009, The Roose Parlour & Spa is a popular salon in Downtown Phoenix. From haircut, styling to color and other hair treatments, and spa services, the salon offers numerous services for its clients.”

“All our stylists share one common goal – to pay close attention to the little details of every service. We pledge to maintain the highest standard of hygiene and cleanliness within our facility, exceed your expectations, and keep you coming back for more.”

“Whether you want to get a simple, classic hair cut or you want to get a personalized look from the stylists, Cinta salon is for you. They offer a range of services starting from hair styling, hair coloring, makeup, eyelash extensions to skincare, bronzing, hair removal and barbering.”

“Salon Echo is an intimate and upscale extension and color bar with West Coast vibes in the heart of the Midwest. We focus on more than just hair. Here at salon Echo, we practice instilling confidence and mindfulness one hair flip at a time.”

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FAQs about salon mission statements

1. what is a salon’s mission statement.

A concise statement that describes the goals and core values of a salon business is known as a salon mission statement. It acts as the company’s guiding philosophy and clarifies to staff, customers, and the general public what the salon is all about.

2. Why is having a salon mission statement important?

A salon’s mission statement is crucial since it gives the company focus and direction. It aids in defining the company’s values, objectives, and purpose and can be used as a planning and decision-making tool. A well-written mission statement can also aid in drawing in and keeping customers that hold similar values and views.

3. What are the key elements of a successful salon mission statement?

A succinct and clear statement of purpose, a description of the company’s values and objectives, and an affirmation of the salon’s dedication to providing high-quality services and client pleasure are the essential components of a successful mission statement for a salon. Also, it needs to stand out from competing salons on the market.

4. How do I write a salon mission statement that reflects my values and goals?

Start by establishing what’s essential to you and your business so that you can produce a salon mission statement that matches your values and ambitions. Think about your objectives, your target market, and the perception you want to have in the industry. Avoid industry jargon and overly complex terminology and speak clearly and succinctly.

5. Can a salon’s mission statement help attract and retain clients?

Certainly, a strong salon mission statement can aid in drawing in and keeping customers with similar values and views. Customers who identify with a salon’s objective are more likely to stick with it, refer their friends, and use it again in the future.

6. Should a salon mission statement be shared with staff and clients?

Absolutely, staff members and customers should be informed of the salon’s purpose statement. It is beneficial to share the salon’s ideals and objectives with its staff so that they may work to realize that mission. When customers are aware of the mission statement, they are more likely to feel trusted and loyal because they believe they are supporting a company with a worthwhile goal.

7. How often should a salon mission statement be reviewed or updated?

The goals and values of the salon should be reflected in the mission statement, which should be periodically revised. If there are any significant alterations to the company’s operations or direction, it should also be updated. Yet, since a mission statement should be a steadfast and constant driving principle, it is not required to alter it frequently.

8. Can a salon mission statement be too generic or vague?

Absolutely, if the salon’s mission statement doesn’t give clear and meaningful details about the company’s values and objectives, it may come out as too general or unclear. A mission statement that is too general or ambiguous may fail to convey the distinctive features of the company and may not be well received by potential customers or workers.

9. How can a salon’s mission statement align with the overall branding of a business?

By reflecting the same values and objectives stated through other branding efforts, such as logos, marketing collateral, and website design, a salon’s mission statement should be in line with the overall branding of a firm. The mission statement’s language and tenor should also align with the brand’s overall voice.

10. Can a salon mission statement help guide decision-making within the business?

Certainly, a salon mission statement can aid in directing company decision-making by offering a clear framework for assessing options and actions. When presented with a choice, salon owners and staff can consult the mission statement to make sure their actions are consistent with the company’s values and objectives.

Ending thoughts on your salon’s mission statement

After writing the salon mission statement with the above guidelines, it will need to be published. Make sure that employees and clients have access to it.

It now can play a key role in overall business development. Now, all the focus can be put on the growth of the business. To do that successfully it is vital to have a good booking program.

Trafft Team

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Free Hair and Beauty Salon Sample Business Plan PDF

Elon Glucklich

6 min. read

Updated February 7, 2024

Looking for a free,  downloadable hair and beauty salon sample business plan Word doc  or  PDF  to help you create a business plan of your own? Bplans has you covered.

Keep in mind that you don’t need to find a sample business plan that exactly matches your business. Whether you’re launching an upscale, full-service salon in a bustling city or a neighborhood barbershop, the details will be different, but the bones of the plan will be the same.

Are you writing a business plan for your salon because you’re seeking a loan? Is your primary concern building a clear roadmap for growth? Either way, you’re going to want to edit and customize it so it fits your particular company.

No two salons are alike. Your business model will be different if you’re renting space to independent hairstylists, rather than taking on employees, for example. So take the time to create your own financial forecasts and do enough market research so you have a solid plan for success.

• What should you include in a hair and beauty salon business plan?

Your hair and beauty salon business plan doesn’t need to be hundreds of pages—keep it as short and concise as you can. You’ll probably want to include each of these sections:

• Executive summary
• Company summary and funding needs
• Products and services
• Marketing plan
• Management team
• Financial plan

One of the things that makes a salon business plan different from some service-based business plans is that you might decide to offer a combination of products and services.

Maybe you’ll sell shampoo, beard oil, or other cosmetics and beauty products, in addition to offering services like haircuts, manicures, or massages. If that’s the case, make sure you include your ideas for upselling products to customers to increase the value of every appointment you book.

Here’s an example of a salon business plan outline.

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• The 7 elements of an effective hair and beauty salon business plan

1. Executive Summary

The  executive summary  provides a high-level overview of your business plan. It should outline the objectives of your hair and beauty salon, such as to offer high-quality services, to expand the client base, or to break into a new market.

Your salon’s mission statement should describe its purpose and what sets it apart from competitors. For example, you may aim to offer a personalized experience for each customer or provide eco-friendly hair and beauty services.

The keys to success are the factors that will help your salon thrive. These may include a prime location, hiring experienced staff, excellent customer service, or a unique product and service range.

2. Company Summary and Funding Needs

The company summary offers a detailed overview of your salon, including its legal structure , location, and history. Also, it highlights your salon’s funding needs if you are seeking financial support.

Clearly state how much funding you need, what you will use it for, and how it will benefit the salon. For instance, you may need funds to renovate the premises, purchase equipment, or boost marketing efforts.

3. Salon Products and Services

This section should detail the products and services your hair or beauty salon will offer. These may include haircuts, hair treatments, manicures, pedicures, massages, and beauty treatments.

If you plan to retail beauty products such as shampoos, conditioners, or skin care items, include this information too. Highlight any unique services or products that differentiate your salon from competitors.

4. Salon Marketing Plan and Analysis

Your marketing plan should outline the strategies you will use to attract and retain customers. These strategies might include social media advertising, loyalty programs, partnerships with local businesses, and special promotions.

Additionally, you should conduct a thorough market analysis. Understand your target customers, their preferences, and their spending habits. Identify your competitors, their strengths and weaknesses, and how you can differentiate your salon.

5. Salon Management Team

The management team section provides information about the salon’s key personnel. This could include the salon owner, managers, stylists, beauticians, and other staff members. Highlight their roles, responsibilities, qualifications, and experience.

If you plan to rent chairs to independent stylists rather than hiring employees, describe how this arrangement will work and the advantages it offers for your business.

6. Financial Plan and Forecasts

Your financial plan should present detailed financial projections, including revenue, costs, and profitability. Include a cash flow statement, income statement, and balance sheet. This section should clearly demonstrate the salon’s potential profitability and financial viability.

Also, outline your pricing strategy. How have you priced your services and products, and how do these prices compare with competitors? What are your wage costs, and how will they affect your profitability?

7. Appendix

The appendix includes any additional supporting documents that complement your business plan. This might be market research data, lease agreements, employee contracts, or licensing and permit documents.

While not always necessary, the appendix can provide valuable context and proof to support your business plan’s content.

• Crafting a Successful Salon Business Plan: Key Considerations

Understanding your target clientele’s needs is crucial to writing a hair or beauty salon business plan that you can put into action. To ensure your business plan is the foundation of a growing operation rather than just checking boxes, ask yourself whether you’re taking these considerations into account.

1. Comprehensive Services Offering

In the beauty industry, customer preferences vary significantly, and staying versatile in your offerings can help cater to a broader clientele. Include a wide range of services that cater to different demographics. You may also consider offering unique or specialized services that distinguish your salon from others.

2. Pricing Strategy

Pricing can make or break your salon. Competitive pricing attracts customers, but your pricing should also cover your costs and ensure profitability. Effective market research can help you understand the average cost of services in your area, which you can use to set your prices competitively.

3. Salon Atmosphere

The ambiance of a salon plays a significant role in attracting and retaining customers. Consider factors like décor, cleanliness, and customer service when planning your salon.

4. Staff Training and Expertise

Quality service is crucial in the hair and beauty industry since word-of-mouth exposure from existing clients is a major driver of new business. Investing in ongoing staff training ensures that your team stays updated with the latest trends, techniques, and customer service skills.

5. Digital Presence

Although word of mouth is one business driver, many of today’s customers research online before visiting a salon. Having a strong online presence, including a well-designed website, effective search engine optimization and active social media accounts, can significantly boost your business.

• Download your free hair and beauty salon sample business plan PDF

Download this  hair and beauty salon sample business plan PDF  for free right now, or visit Bplans’ gallery of more than  550 sample business plans  if you’re looking for more options.

There are  plenty of reasons  salon business owners can benefit from  writing a business plan —you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, the process of thinking through every aspect of your business will help you make sure you’re not overlooking anything critical as you grow.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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How to Write a Salon Mission Statement

• salon business
• salon marketing

How to contribute the business to the success?  Usually, what makes the difference is having clear ideas: planning your move carefully, writing a business plan, considering your budget, planning your marketing strategies… However, there is one thing that comes before all these aspects and it can be considered the foundation on which you can build your business: it’s your mission statement.

When you prepare to launch a business in the beauty sector, having a clear salon mission statement should be considered step number one. In this article, we’re going to discuss why mission statement  is so important, how to write it down, and we’re also providing some recommendations to boost your salon business's chance of success.

Beauty Salon Mission Statement: What Is It?

First to first how to understand the mission statement.

A mission statement is an affirmation of your business's reason for existence and goal. Speaking of a beauty salon, salon mission statement is a simple sentence, or short paragraph, that expresses the story behind your business idea, your goals, or what kind of need or problem the business is going to solve or fix for your clients.

A hair salon mission statement isn’t a random thought that you may have about your business goals, it is not your daydreaming about the success you want to have: it’s a sentence, or short paragraph, that you need to write down. It needs to be short, incisive, clear, and direct, and it needs to communicate the whys and goals of your business.

If it helps, think that you're going to publish your salon mission statement on your website, or social media pages. Users need to spend no more than 1 minute reading it (less is better!) and yet, your mission needs to be clear: what kind of problem does the business fix? What ideals are behind it? What are the goals for the future?

All these answers in one short paragraph? Yes! You need to concentrate all this information in one short paragraph. It’ll help your clients understand your identity, and it will help your collaborators and employees to have a clear understanding of the business ethic and mission.

Is Salon Business Mission Statement Important?

There are several reasons why you need a business mission statement.

1.   It provides a clear direction for your business plan

A salon mission statement can improve your salon business in many ways. Some of these improvements concern communication and marketing and some of them are managerial.

Let’s start with the managerial advantages: a mission statement provides a direction for your business plan. As you may know, a business plan is a document that includes detailed information about how you want to transform your idea into an actual business capable of making a profit.

It’s a task that should be completed before the launch of the business. In fact, it should precede the creation of the business itself. When you write down your business plan, you think about the services you’re going to offer, the kind of equipment you want to purchase, where you want to purchase it, and the kind of marketing strategies you want to run… All these different aspects need to work together, and when there is a mission statement that provides a clear direction it all becomes easier.

2.   It provides a clear direction for your employees and collaborators

The mission statement doesn’t provide a direction only to you but to your collaborators and employees as well. It will also help them provide communication with your clients that is always consistent, and always cohesive.

For example, you may have just launched an eco-friendly salon business, but you’ve not been clear with your employees about your business mission statement. It can happen that one of them may use some plastic disposable tool in your salon, for example, and a client could notice it.

But if your mission statement is clear to everyone (yourself, your clients, and your employees) then accidents like that are more unlikely to happen!

For example, if your salon mission statement claims that you are an eco-friendly salon business, it’s unlikely that

3.   It’s a powerful communication

A mission statement is a powerful communication, and not only between the people that work in the business. It’s also powerful for the customers!

In fact, you should exploit your mission statement to help clients identify your business. Publish it on your website, and social media pages, and if it’s short enough (some powerful mission statements can comprise a short sentence) you could also put it in your salon itself, in a picture frame, as a quote on the wall, and so on…

4.   It defines your identity

Business identity is important because it is what makes people remember you and your business. Whatever is your business, today, it’s impossible that you are the only one offering that service or that product in your town, on the web, or in the country.

You can’t avoid the competition, you need to learn how to navigate it. And having a strong identity, one that people remember after they leave your salon is something that can make you stand out from the crowd and win the competition.

Salon Mission Statement: How to Write It

Now that you know why you need to write your salon mission statement, it’s time to learn how to write it.

Phase 1: Brainstorming

We said that the mission statement needs to be short, but it doesn’t have to start like this. At first, just brainstorm and write down anything you’d like to communicate about your business, anything that identifies it.try answering these questions with your team.

• What problem are you fixing with your activity?
• How should your clients feel in your beauty salon?
• What are your ideals?
• Why did you come up with this business idea in the beginning?
• What are your goals?
• What’s the vie of your salon?
• What kind of people will work in your salon?
• How will your customers be treated?
• What should your clients remember of their experience in your hair beauty salon?

Phase 2: Get to the Core

Now that everything, all your ideals, and goals, is in front of you, you can start to narrow down the field.

Here is a tip that can help you understand what, among everything that you wrote down, should end up in your mission statement: what is that one thing that, if deleted, would change the identity of your business?

How to find it? Just make attempts: maybe the fact that you offer discounts to couples seems so important to you, but is it what identifies your business? If this information doesn’t end up in your mission statement, does the statement still define your business properly? If the answer is yes then you can leave the discount for couples out of your mission statement.

The Mission Statement for Hair Salon Example

To help you even further, we’d like to provide some beauty salon mission statement examples.

Let’s take the example of a hair salon. Maybe your goal is to provide quality business at an affordable price; in this case, an effective mission statement could be: “To provide the finest service at the most competitive prices; it doesn’t take a budget to enhance anyone’s beauty!”.

If you want to focus on sustainability: “To not let nature and the planet pay the price for our beauty. We use sustainable equipment, products, and practice. The same respect goes to our clients and our planet.”

If you want to focus on the experience of having your hair cut in your salon: “To be a peaceful refuge for our clients. To treat them like queens and kings in a peaceful environment.”

You may be curious what is a good mission statement for a hair salon? There is no straight answer, you need to focus on the characteristics and goals of your business and then create your mission statement with the tips we provided.

B onus Tip: Recommended Salon Equipment Supplier

To help you launch your salon business in the most effective way we also like to provide another tip: a recommended salon equipment wholesaler that provides top-quality equipment, products, and tools for beauty salon businesses and the most competitive prices.

It’s called   OmySalon .

The main reasons why we are recommending it are the following:

• It provides many different categories of products for beauty salons: from equipment to tools, to beauty products. This is important because you can have one wholesaler for everything you need. You can optimize time and budget: with one shipment you can receive everything you need.
• By providing so many types of products, for many price ranges, this wholesaler is one of the most versatile. Whatever is your salon's mission statement, Omysalon can provide products and equipment that are consistent with it. If your mission changes with time, Omysalon can still be your wholesaler.
• It focuses on optimizing prices so that you can find very good deals and save tons of money. When you are launching your salon business, expenses can be high, it’s important that you find strategies to save as much money as possible, and relying on Omysalon is one of those strategies.

Now that you know why and how to write your salon mission statement, you can start planning the creation and launch of your next successful business!

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10 Steps to Create a Salon Business Plan

Are you in the early stages of planning to open a salon? What an exciting time! While you’re probably very eager to open your business and create the salon of your dreams, there are many challenges and obstacles ahead that you will need to prepare for. 

As your one-stop shop to purchase salon supplies and everything else you could need to fill your salon, Minerva Beauty wants to be a resource that you can leverage throughout your journey. We have created an extensive guide on how to create a business plan for salon and spa owners so that you can get started off on the right foot. This guide will help you create a business plan that is adaptable, thorough and customizable to your business and goals. Best of all, these business plan tips are helpful for all salon types including hair salons, nail salons, spas, barber shops and more. 

What Is a Business Plan? 

A business plan is a formal document that you create to outline your business goals, how you plan to achieve those goals and the timeline in which you plan to reach them. Here are some of the things you will find in a business plan: 

• Financials for the year – Every business plan should include your financial plans and budget for the first year you’re in business. You may need to have different budgets set for all aspects of your business like renovations, purchasing equipment, hiring talent, marketing and your grand opening celebration.
• Goals – In your business plan, it’s important to include short-term and long-term goals. What do you want to accomplish in the first 6 months? In 5 years?
• Salon space details – Where will your salon be? The location, remodeling and decor plans should also be documented in your business plan. Including your salon’s goal aesthetic and information about what things like the salon stations will look like is also helpful to include. 
• Market analysis – To open a salon and business that is going to thrive and grow, you will need to include a market analysis in your salon business plan. The market analysis will be helpful in identifying potential competition in the area, as well as ways that your salon can differentiate itself. 

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Why Is Having a Business Plan Important? 

Creating a business plan is no easy feat, and you may be asking yourself why you need one. While it may be tedious and stressful to create one, we are here to assure you that it is well worth your time to create a business plan that is scalable and thorough. Here are some of the most important reasons why a business plan is so crucial: 

• Having a clear view of financials can keep you on track – There are a lot of things to prioritize when you are opening a salon – one of them being financials and budgets. In your business plan, you’ll need to keep details about your budget so you can refer to it when you’re doing things like purchasing salon reception desks and other equipment. 
• Writing down goals is critical for business growth – Studies show that written goals are achieved more often than those that aren’t. Goal setting and tracking is an integral part of creating a business plan that works for you. Whether you have short-term or long-term goals for your salon, writing them down in your business plan is a great way to set them into motion. 
• It’s easier to secure funding and get support with a business plan – If you plan on financing or getting a loan to open your salon or for purchasing styling chairs or other pieces of equipment, having a business plan can be helpful. Lenders or interested partners usually want to see a business plan before they provide funding or a loan.

Taking the time to create a business plan for your hair, beauty or nail salon will also help you visualize your goals and help you think of things you otherwise may have forgotten about prior to opening. 

How to Create a Business Plan for a Salon or Spa

Now that you understand the importance of having a salon business plan, as well as what to include in one, it’s time to create your very own business plan. Here, we will walk you through the steps and share important tips along the way. 

1. Create a Spreadsheet 

Most business plans are laid out in a spreadsheet that’s easy to manipulate and add numbers together. Using software like Microsoft Excel or Google Sheets is a great idea when creating your first business plan. 

2. Come Up with Your Salon Name & Mission Statement 

Within your business plan, you will want to include your salon’s name and mission statement . A mission statement tells the story of your company and how you plan to stand out. Your mission statement may come together right before you open your business or as you create your business plan. It’s okay to write down something that’s adaptable and flexible. Before you lock in your salon name, it is also smart to check social media and website domain availability to make sure you are not choosing a business name that is already taken, or one that too closely resembles the name you have chosen.

3. Create a Moodboard or Lookbook for Investors & Clients

Along with the rest of these essentials, now is a fantastic time to come up with a basic brand guide and moodboard or lookbook . This can be an invaluable asset when presenting your business to investors or creating an advertising strategy.

4. Note How You Plan to Establish, Register & File Your Business 

As you open your salon or spa, there will be steps you need to take in order to secure certifications, register your company — and its name — and more. In your business plan, you should include your plans for covering all of the legal and official processes.

5. Involve a Financial Advisor (optional) 

If you would like extra guidance when it comes to setting a budget or creating a business plan, you can hire or solicit advice from a financial manager or industry professionals you trust . It’s a great idea to have a financial advisor on your side who can help you foresee costs you may not be expecting to incur or business milestones that are important to include in your business plan. 

6. Set a Budget 

As a new salon or spa owner, there are several budget items that you will need to account for and prepare for. Setting an overall budget for your salon will ensure that you stay within your means as you begin to open and scale your business for growth. Opening a salon comes with a lot of expenses — both large and small things that can add up over time. This is why it’s critical to set budgets for each area of your business. As you create your budget, you are going to want to be frugal and flexible. Many times, costs can turn out to be greater than expected. However, you can keep yourself from overextending your budget by building in flexibility and staying below your means wherever possible. Here are some costs you should consider for your budget:

• Financial services/advisor
• Purchasing or leasing a space 
• Renovations 
• Monthly rent & utilities 
• Insurance 
• Interior design 
• Equipment 
• Salon tools 
• Talent acquisition & compensation 
• Products and retail displays
• Training & education 
• Marketing (digital & physical materials) 
• Grand opening costs 
• Salon software like Square POS for salons 

Use our smart spending guide for insight into which items are worth investing in versus those you can bargain shop for, plus money-saving tips for salon and spa owners.

7. Include Plans for Securing Funding 

Whether you have the cash flow to open your salon or you will be seeking additional funding or finances, it’s important to include these sources in your business plan. You want to keep track of all the money coming in and going out. Here are some of the things to include in this section of your business plan: 

• Loan information 
• Investor information 
• Your own cash contributions 
• Any additional means of funding

Remember that for certain essential items, you can always consider financing salon equipment to help offset the initial costs of starting your business.

8. Create Short-Term & Long-Term Goals 

You will want to include goals in your business plan to help guide your salon’s opening and success. In your business plan, you will want to include both short-term and long-term goals. While long-term goals may take more time to achieve, they should still be realistic and attainable for you and your business. 

• Set an opening date – When will your salon open? It’s important to set a goal with a specific date or month that you want your salon to open so that you can plan accordingly. Setting a date on your business plan will not only light a fire under you to get your business started, but it can also be helpful to have a set date to tell contractors or other parties who are helping you open your salon. For example, if you are renovating your space, your contractors need to have a date by which they should have their work complete. 
• Set a clientele goal – It’s important to have both a short-term and long-term clientele goal because you will want to have clients right when you open, but you will also need to have a strategy that allows you to build your clientele over time . A great short-term client goal would be to set a realistic number of clients you want to open your salon with and develop a strategy around how to attract and retain salon clients as you gear up to open. To hit the number you want, you can bring clients you had with you from a previous salon or attract new clients through your social media presence, website or promotions you are offering .
• Set revenue milestones – For your first year in business, how much revenue would you like to bring in? This goal can be ambitious, and it can also be adaptable throughout the year as you get to know your business, staff and clients a little more. This is where knowing your costs can be important as well. Knowing your costs can help guide your revenue milestones because you have a clear picture of what you need to bring in to make your salon profitable. 

9. Conduct a Market Analysis 

As you are beginning to shop for salon space, you will probably be looking at different locations in a variety of regions. But how do you know where the best neighborhood is for your salon? Conducting a market analysis will help you determine the best spot to open up shop. A market analysis is an important part of a business plan as it can affect a variety of factors. Here are some things to consider when conducting your analysis:

• Competition – As you look for spots to open your salon or spa, you should keep an eye out for other salons and competing businesses. If there are a lot of salons in the area you like, you may want to pick an area that has fewer salons so that your salon can stand out. 
• How your salon can differentiate itself – As you look at competitors in your salon’s new area, you will start to see how your salon can stand out and differentiate itself to win over clients. Take note of these key differentiators in your business plan as they can drive certain decisions. 
• Location – Location is critical when you are opening a salon, and conducting a market analysis will help you determine if a location is ideal for you. Your space should be easily accessible to all clients and in a bustling part of town. 

10. List Your Services 

Once you have determined the list of hair, nail or beauty services you plan to offer, it’s a great idea to include them in your business plan. It’s also a smart decision to list the tentative prices you plan to charge next to your services as this could help you plan better financially and give you a more holistic look at how your business will operate. 

Tips to Remember as You Create Your Business Plan 

Now you’re ready to create your business plan. As you put together this official document, here are some additional tips to keep top of mind. 

• Flexibility & adaptability are key – While some aspects of your business plan may seem like they need to be set in stone, building in flexibility will help you adapt as you need to. 
• Be specific – Whether you are going over financials, noting the salon chairs you love or setting goals, it’s important to be specific. Your business plan will guide you through creating a business and you want to make sure you don’t forget or miss any important factors. 
• Solicit feedback, advice & help – If you are feeling overwhelmed by this process, it’s a good idea to solicit feedback from professionals such as financial advisors to help guide you. 
• Keep going – There will be obstacles and many hoops to jump through, but opening this salon is your dream! When planning your salon feels stressful, don’t give up. 

It’s official – you are one step closer to creating the ultimate business plan for your new salon. Keep reading to learn about how much it costs to open a salon , and which questions you should ask before buying an existing salon business . We’ve also created guides that cover the basics no matter which type of business you’re creating:. 

• Opening a salon checklist
• Opening a nail salon checklist
• 7 steps to opening a spa business
• Opening a medical spa
• 10 steps to opening a barber shop
• How to launch a massage business
• How to open a waxing salon

Hair Salon Business Plan Template & Guide

Written by Dave Lavinsky

Hair Salon Business Plan

Over the past 20+ years, we have helped over 5,000 entrepreneurs and salon owners create business plans to start and grow their hair salons. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a hair salon business plan template step-by-step so you can create your plan today.

Download our Ultimate Salon Business Plan Template here >

What is a Hair Salon Business Plan?

A successful salon business plan provides a snapshot of your salon as it stands today, and lays out your growth plan for the next five years. It explains your business objectives and goals as the salon owner and your strategy for reaching them. It also requires you to conduct market research to support your plans. Your business plan is the roadmap to your salon’s success and growth.  

Why Do You Need a Business Plan for a Hair Salon?

If you’re looking to start a salon or grow your existing salon you need a business plan. A successful business plan will help you raise funding, if needed, and plan out the salon’s growth in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Hair Salon Owners

With regards to funding, the main sources of funding for a salon business include bank loans and angel investors. With regards to bank loans, lending institutions will want to review your salon business plan and gain confidence that you will be able to repay your business loan payments including interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional business plan. Such a plan will give them the confidence that you can successfully and professionally operate a salon business.

The second most common form of funding for a salon is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding or, like a bank, they will give you a loan.  

Finish Your Business Plan Today!

How to write a business plan for your salon.

A hair salon business plan outline should include the 10 sections as follows:

Executive Summary

Company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Your executive summary details an introduction to your salon business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of hair salon you are operating and the status; for example, are you a startup, do you have a hair salon with existing clients and revenues that you would like to grow, or are you operating a chain of hair salons.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the hair salon industry. Discuss the type of hair salon you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your hair salon’s marketing strategies. Identify the key members of your team. And offer an overview of your financial plan.  

In your company description, you will detail the type of hair salon you are operating.

For example, you might operate one of the following types:

• Hair salon focusing strictly on hair cuts and hair styling
• Hair salon offering other spa services or skin care services
• Hair salon offering products
• Combination of the above types

In addition to explaining the type of hair salon you operate, the Company Analysis section of your business plan needs to provide background on your business.

Include answers to question such as:

• When and why did you start your hair salon business?
• What is your business model?
• What is your mission statement?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new store openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? A Limited Liability Company? A sole proprietorship? Explain your legal structure here.

In your industry analysis, you need to provide an overview of the hair salon business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the hair salon industry educates you. It helps you understand the market in which you are operating.

Secondly, a thorough market analysis can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards a new type of hair or hair service, it would be helpful to ensure your plan included offering such services.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the hair salon industry research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your hair salon business plan:

• How big is the hair salon business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your hair salon. You can extrapolate such as figure by assessing the size of the market in the entire country and then applying that figure to your local population.

The customer analysis section of your hair salon plan must detail the local clients you serve and/or expect to serve.

The following are examples of customer segments: college students, sports enthusiasts, soccer moms, techies, teens, baby boomers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of hair salon you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing efforts than teens.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most salons primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Your competitive analysis should identify your indirect and direct competitors and then focus on the latter.

Direct competitors are other hair salons in the local community.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes other local businesses that sell products such as hair dye, hair treatments, or styling products. You need to mention such competition to show you understand that not everyone in your target market frequents a hair salon on a regular basis or at all.

With regards to direct competition, you want to detail the other local businesses with which you compete. Most likely, your direct competitors will be hair salons located close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What salon services do they offer?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to stand outside your competitors’ locations and ask customers as they leave what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior hair salon services?
• Will you provide superior hair salon products?
• Will you provide specialized services that your competitors don’t offer?
• Will you make it easier or faster for customers to acquire your products?
• Will you provide exceptional customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a hair salon business plan, your marketing plan should include the following:

In the product section you should reiterate the type of hair salon that you documented in your Company Analysis. Then, detail the specific hair services you will be offering.

Document your pricing strategy and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the service menu you will offer and their prices.

Place refers to the location of your hair salon. Document your location and mention how the location will impact your success. For example, is your hair salon located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of new clients.

Here you will document how you will drive new clients to your location(s) and the loyalty programs you will implement to keep your loyal clientele. The following are some promotional methods you might consider:

• Making your hair salon’s front store extra appealing to attract passing customers
• Developing and marketing your website
• Social media marketing (advertising and organic posts)
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Partnerships with local organizations
• Local radio advertising
• Banner ads at local venues

Also think about your hair salon’s Unique Selling Proposition (USP), which should answer why customers should choose your salon over others. Make sure your USP is reflected in your marketing.  

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your hair salon such as serving customers, inventory management, keeping the hair salon clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new salon.  

To demonstrate your hair salon’s ability to succeed as a business, a strong salon management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the hair salon business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in salons and/or successfully running retail and small businesses.  

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 20 customers per day or 50? Will your average price point be $50 or $100? How much revenue do you expect to make each year? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your hair salon, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most salon owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a massive $100,000 hair salon contract to provide hair salon services to their employees. Let’s assume the contract would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for supplies, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a hair salon:

• Location build-out including design fees, construction, etc.
• Cost of equipment like chairs, washing equipment, etc.
• Payroll or salaries paid to staff
• Business insurance
• Licenses and permits
• Legal expenses

Financial planning is about getting the numbers right to create a compelling and valuable hair salon business plan and, therefore, increases the chances of a successful launch of your new salon. The “right” type of numbers depends on who you are targeting the plan at. Consider the different needs of investors and lenders and what they want out of the financial section of your business plan.

Right for Investors

The numbers that investors want to see are realistic, but conservative, projections that still show a return that they feel is required by the level of risk they will take on by investing and by the opportunities to use their money elsewhere that they will give up (their opportunity risk). You lower the risk that investors feel they are taking on by showing proof of the management team’s experience, well-thought out marketing and operations plans, a quantifiable customer target market with demonstrated needs that the products and services of your salon will fulfill, and a competitive landscape which presents an opportunity for your business to steal some market share from the current players. Within the financial section, you support this lower risk by explaining your future revenue assumptions in a way that shows a gradual build up to profitability and a rationale for how the number of customers you expect is reasonable.

For some businesses, the return required by investors is only fully realized in the event of the sale of the business. However, an investor in a salon with modest dreams of being a local leader and an ongoing concern may show significant investor return through dividends paid out as the cash becomes available. For most investors, the return must be significantly greater than that of a safe investment like certificates of deposit or treasury bonds or mutual funds. Investors personally interested in your success (like family or friends) may not require as high of a annual return, while professional investors will be serious about a high return.

Right for Lenders

Lenders are most interested in the safe return of their principal with interest over time, and will not care so much about the absolute value of the company, beyond the value of its assets which can be seized and liquidated in the case of a loan default. To show lenders the numbers they want to see, the financial plan shows the business becoming cash flow positive relatively quickly to allow for these payments to begin, and for this situation to continue throughout the years after that point. Lenders will be interested in the value of assets that are being purchased (such as equipment, salon inventory, and real estate) and cautious lenders will want these assets to act as collateral and to limit their loan to this amount, unless personal assets are also offered as collateral. Lenders will share many of the same concerns as investors – that the rest of the plan is well-thought out, that financial assumptions are reasonable and conservative, and that the management team has the experience to lead.  

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your hair salon’s design blueprint or location lease.  

Free Business Plan Template for a Hair Salon

You can download our hair salon business plan pdf . Our sample hair salon business plan would also be a helpful resource for writing your own business plan.  

Hair Salon Business Plan Summary

Putting together a business plan for your hair salon will improve your company’s chances of success. The process of developing your plan will help you better understand your local market, your competition, and your customers. You will also gain a marketing strategy to better attract and serve customers, an operations plan to focus your efforts, and financial projections that give you business goals to strive for and keep your company focused.  

Additional Resources for Starting a Hair Salon

• How to Start a Hair Salon Business
• Essential Tips for Opening a Hair Salon
• Do I Need a Cosmetology License to Open a Salon?
• Hair Salons: Facts about Formaldehyde in Hair Products
• What Type of Salon & Spa Should You Open?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how our professional business plan consultants can create your business plan for you.

Other Helpful Free Business Plan Resources

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How to create a Hair Salon Mission Statement

• Business & Marketing

We have 3 Partners at Elle Marie Hair Studio, Lorry who is my daughter and our Operations Manager, Jody, who is my son and our Marketing Manager and me, the Business Manager. Each of us has identified roles and responsibilities to support our business plan and help our company grow. We are a strong management team that supports and respects each other's roles in the company. We contribute our success and growth at Elle Marie partially to our strong Management Team. Jody, Lorry and I knew our first step to building an awesome organization was to develop a company culture. A company culture is its personality. A company culture refers to an organization's values, beliefs and behaviors.

The Culture of an organization impacts everyone productivity, morals, goals, values and momentum of a company. We knew the benefits of a good company culture increased productivity, increased morale, employee motivation, openness to change, involvement, teamwork , improved relationships between people, and last but perhaps most important, Satisfaction, Happiness, Joy and Pleasure. We knew there are few things more satisfying for employees than being part of a well-developed company culture. It is a real pleasure working in a company where people enjoy each other!

Identifying Elle Marie's Culture was a demanding, but rewarding process that took several days sitting in a room with a white board. We struggled as we all had our own ideas. We wanted something that we could share with our employees and with our guests. We wanted to write something that would distinguish us from our competitors. We wanted something that would be understood and embraced by our employees, to help us recruit and retain great people as well as be respected by our guests and the community. It took us several days, we completed our sessions with a written Mission Statement that describes who Elle Marie is, and a Vision and Values Statement that describes our team and our culture.

These statements should be unique as your salon's personality! We post our Mission Statement and Vision and Values in our back room so it is visible at all time to our employees. In addition, we review it at most staff meetings to ensure we always stay true to who we are. We are proud of our Mission Statement and Vision and Values. I happy to share them with you! Elle Marie Hair Studio Mission: To be the elite salon in our community by offering technical and creative excellence as a result of continued education of our friendly hair design consultants in the latest trends, the use of superior products, a unique environment and a comfortable guest experience. VISION AND VALUES: We are a team who values lifelong learning, constant improvement and excellence in a warm and friendly atmosphere of encouragement for all.

• Education in Latest Trends
• Excellence in Implementation
• Innovation and Creativity
• Trust in Each Other
• Positive Environment
• High Energy
• Professional
• Honest and Fair
• Nice, Gracious, Courteous, Kind
• Sophisticated
• Likeable of each other and clients
• Team oriented and supportive of each other
• Reasonable Priced
• Devoted and Loyal to our Clients
• Enthusiastic
• Communicative

Posted by Colleen Buck

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• February 27th, 2024
• Business Tips

How to Write a Hair Salon Business Plan

Are you thinking about opening your own hair salon? Or maybe you already have a salon and are thinking about opening another location?  

Well, when it comes to opening a new salon business, knowing how to write a hair salon business plan can make or break your success. The good news is—we’re here to help. 

In this article, we’ll go over the ins and outs of creating a hair salon business plan. This includes everything from market analysis and financial projections to your goals for the future. Having a plan will help you obtain funding and stay on track as you grow. 

Let’s get started. 

Do I Really Need to Write a Business Plan for a Hair Salon?  

You wouldn’t drive from San Francisco to Boston without either a GPS or a map, right? So, you shouldn’t run a business without a plan either. 

A hair salon business plan is a roadmap for your beauty business. Whether you have two chairs or 200, it’s essential for your ongoing success. 

In fact, opening or expanding a business has a lot more at stake than a drive across the country. You may have saved or taken out a loan to start your salon. And you likely have employees or contractors who are dependent on your business sense, too. 

A business plan gets you organized when you’re first starting out or opening a new location. Plus, it keeps you on track as you grow. You can reach or exceed your goals, but you must know what they are first. And you need to have a detailed set of strategies to use along the way. 

Let’s go back to our road trip metaphor.  

Suppose you want to get from California to Massachusetts. First, you figure out how many miles or hours the journey will take. Then, you divide that by how many miles or hours you can comfortably drive in a day. That’s how many days it will take. Finally, you plan overnight stops along the way for each of those days to make the drive doable. 

A salon business plan isn’t much different. You probably have goals for things like: 

• How much gross income you want to bring in 
• How much profit you want after overhead and labor 
• Ideal business model structure (e.g., booth rent vs. commission) 
• Services you would like to offer clients 
• Places where you’d like to open additional salons 

Without a specific business plan for how to make them happen, those are just pie-in-the-sky dreams. You need a more granular approach to turn them into a reality. 

For instance, how much money do you need to make each month to reach your desired net profits? If that’s how much you need to make each month, what do you need to make daily, assuming you’re open five days per week? How many chairs do you need to have? At what capacity do you need to operate? 

Not to mention, you’ll almost certainly need a formal business plan if you want to get financing for your salon. Salon equipment and real estate can be quite expensive. A bank may loan you money to get set up, but only if they see you have done your homework first. 

Lenders don’t want to back a business that is more likely to fail than to succeed. And new hair salons have an average success rate of 50% in the first three years of operation. 

That means half of those businesses will fail. Most fail not because of a lack of talent or ambition but because the owner doesn’t know how to properly run a business. You can be the best hairstylist in the world. But if you consider things like business accounting and marketing, you will likely lose more money than you are bringing in every month. 

Do you want to be in the 50% of new salons that thrive? Keep reading to learn the step-by-step method of developing a business plan for your salon. 

RELATED ARTICLE:  

Owning a Hair Salon: Your Launch Guide  

How to Write a Hair Salon Business Plan: Step by Step  

Below you’ll find information on each section commonly included in a business plan. But first, here’s a tip to help you make the most of these categories. 

Use the SMART method for setting goals. What are SMART goals ? They are: 

• Specific – highly detailed, not vague 
• Measurable – able to be quantified with hard numbers and actionable items mapped out to achieve the goal you’ve set 
• Achievable – doable within the framework of your business model 
• Relevant – related to your salon today, not somewhere else or too far in the future 
• Time-bound – tied to specific dates for end goals and milestones 

Any time you set a long-term or short-term goal, ask, “Is it SMART?” If not, dig deeper to get the details you need to make it work. 

Executive Summary  

Think of the executive summary as the introduction to your salon business plan. It gives brief information about: 

• The purpose of your salon and who it will serve 
• Your business objectives (offer something novel, expansion, etc.) 
• How your salon will be different from your competitors 
• Why you think the business will perform well 

For instance, you could talk about how you plan to open a salon in a busy urban area to cater to downtown employees. Your client demographic is primarily white-collar workers aged 25 to 45. 

Your unique selling proposition , or USP, is what makes the salon special. Say it’s that it will offer 20 and 50-minute appointments to fit into standard lunch breaks. Additionally, you’ll have 10-minute appointments for fast services during coffee breaks. 

Customers can get a quick trim on their fringe or ends. Beard and mustache trims are another rapid service you will offer. Everything can be booked and paid for online to streamline the process and get customers in and out in a jiffy. 

Maybe after work hours, your salon will be open for more traditional appointments. And you’ll have more quickie services available for businesspeople going out at night. They can get an updo, blowout, or style refresh before a date. On Fridays, you’ll offer manicure services too. 

In your business plan, you’d want to outline howyour USP will help your salon be successful. For our example, you might say you believe the salon will do well financially because of three factors: 

• The area is currently underserved by hair salons. 
• You are catering to the needs of businesspeople in your locale. 
• You hired an experienced stylist who’s bringing their clients with them. 

You don’t have to get into a ton of detail yet. This is a proverbial bird’s eye view of your business proposition. You could, however, outline a rough roadmap of how you envision your business will start and where you see it going in one year and five years. 

For instance, perhaps you plan to start with one location and 10 chairs. Five years from now, you want to open two additional locations. At that time, you will add new services like brow waxing and makeup consultations. 

You can mention market analysis in this section, too. Market analysis looks at competition and consumer needs in your niche. However, there will be a place later in your business plan to address this in more detail. 

Remember, your executive summary is an investor or lender’s first impression of your salon business. Therefore, you want to make it shine. 

Company Description  

This section goes into detail about the structure of your company. How long have you been in business? Who are the owners and managers? 

You’ll also want to review how many employees or contractors you plan to have. Will they be employed under W2 status, or will they contract as 1099 workers? 

Will hair stylists pay you a fee for the use of a chair? Will your salon take a cut of their fees? How will tipping be structured? 

For example: 

• Our salon is a startup organization that is not yet in business. 
• It is co-owned by two stylists who participate 50-50 in leadership. 
• There will be 10 chairs in total in the salon. 
• Eight contract stylists will be working as 1099 independent contractors. 
• Contract stylists will pay a monthly chair rental fee and a percentage of their billables to the owners. 
• All tips will go to the employed stylists, with a percentage going to a shampoo assistant. 
• Contract stylists make a commission on products sold in the salon. 
• You will also have two paid receptionists who will be W2 employees. 

You will go into more detail about financials in the Services and Pricing section. But this section should give readers an understanding of the basics of your planned salon operations. 

You can also include funding or investing requests in this section. Again, you will have further opportunity to dive into financials later. But touching on what you need to open or expand gets readers primed as they go through the next four sections. 

Market Analysis  

The market analysis section of your business plan is another area where you can wow readers and make your salon stand out. It answers the question, “Why you, and why now?” 

Remember, you don’t want to fit in with all the other salons in the area. Instead, you want yours to be unique . 

Your hair salon might be unique because of its business model, like the hypothetical one described in the executive summary. Or it could be you have a string of well-known stylists. 

Perhaps you offer extra luxury services and product lines. Maybe you offer great prices. It could be the whole vibe of your salon that’s one of a kind. Maybe it’s a retro nod to the ‘70s or a high-tech glimpse into the future. 

You don’t want to pitch your salon with a kitchen sink-style of features. After all, when you appeal to everyone, you really appeal to no one. But you can list several unique attributes that will give you a competitive market edge. 

In this section, you’ll show what the current market is like in your location. How many other salons are within a mile or two? Who do they cater to? Is there a gap you can fill to capture more market share? 

Be realistic. If everyone who comes through your door is on a tight budget, you can’t offer $300 color jobs. You need to match your services to your demographics. 

If you’ve ever sold a real estate property, you’ve done something similar to a business market analysis. You or your agent prepare “comps” or comparables. The comps show how your property is special, while reviewing what the rest of the area has to offer. 

Whether your salon is brand new or you’re opening a new location for your existing salon business, you may need to conduct market research. You can do this on your own or hire a consultant to do it for you. 

The more populated the area in which you operate, the more complicated market research is likely to be. If you’re in a suburb or rural community, there may only be a few hair salons to compete with. 

Don’t forget to include how your USP and ability to fill a need relates to industry trends. Let’s use the example above. There is a current national trend towards more online conveniences for salon customers. So, offering online payments and booking is going to help you stay at the front of the curve. 

Also, employees are feeling busier than ever these days. They struggle with work-life balance. And many are returning to the office after working remotely for several years. 

Your salon leverages this trend as well by providing stress-free quick appointments that fit into work breaks. Workers can get their hair done over their lunch hour and make better use of their personal time after work. 

If you have an existing business that you’re expanding, you can survey your clientele. Maybe you’re going to a second location because it’s underserved. Or perhaps you’re adding more services because that’s what clients want.  

It’s great to be able to give objective data that says there’s a need for your services. 

Hair Salon Industry Trends for Growing Your Salon Business  

Marketing Strategy  

How do you plan to promote your new salon or additional location? That’s the focus of this section of the plan. 

Some common salon marketing methods include: 

• SEO website 
• Social media accounts 
• Paid advertising 
• Loyalty programs 
• Cross-promotion with other businesses 
• Flyers in area office buildings 
• Bulk mailings with coupons 
• Free makeovers 
• Local news editorial coverage 
• Online review platforms 

An SEO (search engine optimized) website is a great place to start promoting your business. You can add other components later. An optimized website is set up to rank higher on search engines like Google and Bing. 

How do you improve a website’s SEO? 

• Use keywords related to your exact services that clients would search for when looking for a hair salon. 
• Be sure to mention your location multiple times on the website, including your state and local landmarks. 
• Add a blog for value-added content with links to authoritative sources. 
• Get your salon mentioned on other websites and in social media mentions. 

This section overlaps with your market analysis. You’ll be using your unique selling proposition to focus marketing campaigns. Every marketing effort is an opportunity to promote what makes your salon stand out. 

Talk about how you plan to cement the two cornerstones of a healthy salon business: 

• Repeat customers who book appointments regularly 
• New customers who keep things fresh and balance natural attrition 

How to Design and Roll Out a Beauty Salon Rewards Program  

Management and Organization  

Here’s where you can go into more detail about your salon’s company structure and staff payment plan. You can include elements like credentials here, particularly if you or a manager have a business background or education. 

Don’t simply list how you plan to pay workers. Explain why this is best for your salon business’s long-term financial health. 

Are you and any other owners taking a salary? What corporate structure are you using (LLC, S corp, etc.)? Your state may determine how you want to set this up.  

Speaking with an accountant can clarify questions for you, especially about taxes. 

Services and Pricing  

This section of your hair salon business plan outlines the meat and potatoes of what your salon will offer. It is essentially a menu of all the services and treatments you provide. It also includes prices for each. 

You can mention why you chose the pricing model you did. For example, if you’re serving affluent clients in a resort area, you can justify charging a little more. Or you might do group pricing because you serve a lot of bridal parties. 

Don’t forget to add any products you plan to sell. Why is carrying these items beneficial to your business? 

Financial Projections  

Financial projections are the nuts and bolts that lenders want to see. They’ll also keep you on the right path as you grow your salon. 

You’ve already outlined your services and pricing. Now, it’s time to do the math and calculate what that means in terms of income. 

Answer these questions first: 

• What do you expect your salon to gross (total income) in a year? 
• What are your overhead expenses (rent/mortgage, staff, utilities, wholesale supplies, etc.)? 
• What portion of your expenses are due to payroll? 
• Do you have to make capital purchases for equipment? Will these be paid with a lump sum, financing, or rental payments? 
• What is the net profit you expect (gross income minus overhead and expenses)? 
• Where do you predict expenses or income will change over the next few years? 

You want to make your business plan financial projections look truly professional. So, break them down into these categories: 

• Sales forecast – total sales expected over the next several years 
• Expenses budget – all the costs you need to operate 
• Profit and loss (P&L) statement – a 12-month summary of revenue versus expenses 
• Cash flow statement – how cash moves in and out of your business, including monthly payments 
• Projected balance sheet – items that aren’t in your P&L, like interest debt, equity, and other factors that affect the net worth of your business 
• Break-even analysis – what you need to earn (at least) to make your expenses and start turning a profit 

A certified public accountant (CPA) can help you put together this part of your business plan for a reasonable fee. It’s well worth it if it helps you obtain investors or bank funding. 

How You Can Start Writing a Hair Salon Business Plan Right Now  

Ready to get started on your hair salon business plan today? Use these tips right away to make it both convincing to lenders and helpful as an internal roadmap: 

• Write a mission statement. To write a solid executive summary, it’s helpful to first compose a mission statement. This delves into why you want to open your business in the first place. Some people include this in their executive summary. Others keep it private and use it as an inspirational jumping-off point. 
• Include milestones in your financial projections. These are points where you will examine progress and see if you’re on target. Be ready to course correct if you’re not hitting your goals. 
• Compile an appendix. It’s a good idea to include an appendix in your business plan with copies of extra materials. This is an ideal place to include photos of your salon, certifications, licenses, and financial documents. It will keep everything organized for you and make you look more professional to lenders. 
• Enlist help. If you have questions about certain sections of your salon business plan, consider consulting with the appropriate professionals. Paying a one-time fee to an attorney or CPA can save you money and headaches down the line. You could even consider hiring a business manager to deal with office and financial issues. 
• Research your competition. If you’re not sure what services to offer or how you stand out, do some in-person recon. Visit competitor salons and check out influencers on social media. How can you align with service gaps and trends to make the most of your business? 
• Explore salon management software. Salon management software can save you a lot of time and make your job a lot easier. For instance, you can use it to quickly and easily generate reports to keep a pulse on your performance. It’ll also help you with other tasks related to your financial success. The best salon management software can automate appointments, keep track of inventory, and assist with marketing. 

Learn How to Manage a Hair Salon Business with SalonBiz  

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How to create a business plan for a hair salon

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Crops, cuts, dyes, and highlights—hair salons are bustling microcosms of personal change and amusing exchanges. If you’re thinking about starting a salon of your own, the best place to start is with a solid business plan.

The question is: what goes into a business plan for a hair salon?

The short answer: A mission statement, a financial plan, and all the details about how the actual business will run. Of course, if you’re looking to write a hair salon business plan, you need more than the short answer. That’s why we’ve outlined every aspect of building a successful salon business plan, so read on for all the hair-splitting details.

Why build a business plan

Before you write a business plan , you might be wondering what the point of creating it is in the first place. After all, if the business is your personal passion that you’re willing to stake your time and effort into, is it really necessary to put so much of it in writing?

Actually, a business plan has two distinct values to anyone starting a salon (or any other spa business). 

Value for investors

A salon costs money. Even if your staff is providing their own supplies, you have plenty of overhead and start-off costs, from signing a lease to keeping the lights on.

If you’re lucky enough to have access to all the funds necessary to start your salon—whether from your savings or your friends and family—that’s great, but for most small businesses the only way to secure the capital to get a business off the ground is through taking out a loan.

You can secure funds from:

• Small business loans – Federally subsidized small business loans guaranteed by the Small Business Administrations (SBA) are an option for your burgeoning salon business.
• Individual investors  – Often high-income individuals are looking to invest directly into business opportunities including salons. You can meet with investors to get their ideas about how they can contribute financially to your small business.

To convince anyone to lend you the necessary capital to begin your salon, you’ll need a thoughtful business plan. As the business owner, you’ll present your plan directly to lenders and answer any questions they have about your proposal.

Ultimately, your hair styling business plan is your ticket to the financing you need to achieve your dreams of great ‘dos.

Value for the business

The flip side of your business plan is recognizing all the details, and planning is necessary to assure your business finds success. Committing to laying the groundwork on your business in print means a smoother opening, and a clearer picture of what needs to happen to get the doors open and the customers flowing in.

Your salon can use the business plan to:

• Analyze potential risks
• Develop a thorough layout
• Outline your target market
• Explore the possibilities of daily operations

You may think you’ve already got it all figured out, but throughout the process of building your business plan, it’s quite likely you’ll stumble across something that will make you rethink your original vision. Embrace the change—it’s time to jump into the plan.

Part 1: The cover page

Name, number, address, email—any and every way to contact you. The worst possible scenario is having an investor fall in love with your proposal only for them to have no clue how to get in contact with you.

While it may seem obvious, your cover page is the first thing any potential investor will see, so make sure everything looks pristine, professional, and eye-catching. Why not add a table of contents on the reverse side to give your audience an idea of what to expect as well? The extra polish might go a long way.

Part 2: Executive summary

Think of the executive summary as the simple synopsis, or the trailer for the big movie that is your new salon or spa. It needs to be short, touching on your goals and visions without getting too bogged down in the details. For your salon summary include information like:

• Your five-year plan – Do you see yourself expanding your business, offering more services, or opening up a second location? Share what your plans are for the future and where you see your salon going.
• How your salon will impact the community - Consider detailing how your salon will function as part of a larger community. Think about reaching out to neighbors and other local businesses through Nextdoor to get a better idea of the landscape you’ll become a part of.

Part 3: General description and company history

It’s time to talk about what sets your salon apart from the others. The general description and history pages are there to establish why your community needs your new small business. That means elaborating on specific things:

• Atmosphere - What feeling(s) does your salon evoke? Describe the feeling every customer will have upon viewing the facade and arriving inside. For Cedar Park salon owner Leslie Reeves , “It’s all about making kids feel amazing in their own skin.” She runs Sit Still, a kids salon committed to keeping its guests comfortable.
• Location – You’ve picked the perfect spot to begin your new salon business. Now let potential investors know why the location you’ve chosen is more than just practical—it’s purposeful. Whether you’ve studied the foot traffic of the neighborhood or noticed a dearth of other salons nearby, give them a reason why you’re putting down roots where you are.
• Services – Are you the first salon in your neighborhood to offer a service combination never seen before? If you’re styling hair like no one else, be sure to talk about it in your summary.
• Personal history – What about your past has come to inform you about starting a salon? If you’ve spent a decade in the beauty industry, worked in a variety of salons, and studied the ins and outs of the business, it’s worthwhile to include all of that.

Part 4: Mission statement and management plan

How are you going to do what you do? Keep your mission statement focused on things such as:

• Hiring and training practices
• Retail plans
• Customer service expectations
• Inventory management
• Business software 

Tackle each aspect of how your salon will operate day-to-day before moving on to the management plan, which will essentially detail who is responsible for each task. These sections are interrelated and should complement each other. For each aspect of your mission statement, there should be a correlated part of your management plan.

Think about the role of each employee—from the front desk to the manager—and outline their expected compensation as well. Include yourself, as the owner, too. You have some big responsibilities, after all.

Part 5: Marketing analysis and plan

If you’re looking to open up a salon, you should spend time researching precisely what’s happening in the beauty industry, both locally and nationally. This in-depth research will go a long way in presenting your business plan as thorough, objective, and well thought-out.

You can also position your salon filling a hole in the market as Allyson Davoll, CEO of Inspired to Enhance Roanoke did, stating, “I always knew when I had my salon, I wanted to diversify and make sure everybody knew how to do everything.”

Present your marketing analysis and then explicate your plan to capture your customer base. That includes things like:

• Your market position – Do you specialize in classic cuts for young professionals or are you catering to an older crowd looking to keep up with current trends? Explain exactly who your target demographic is and why you’re in the position to cater directly to them.
• Create marketing goals -  Create realistic goals for the immediate future when it comes to your small business marketing plans . Who and how many are the key takeaways from these goals, and don’t forget to imagine how you might expand your target demographics in the future.
• Identify branding – Slogans, images, and potential advertising materials can all be detailed in your marketing strategy. Show your potential investors exactly how you plan to appeal to your target demographic and explain why you’ve made the choices you have.

Part 6: Financial plan

If you’re looking for someone to invest in your salon or spa business, you’re going to need to prove that the investment can be lucrative with a shrewd financial plan. This section can be the most complex, especially for those with a specific financial background, which is why many small business owners turn to a professional.

A certified public accountant (CPA) is an individual with the knowledge and accreditation to guide you through any financial questions you might stumble upon while preparing your financial plan. Seek out any resources and help you might find necessary to build a proper business plan for your hair salon.

Your financial section should include the following information, though it’s important to note that much of it will be projected data based on research unless your beauty salon is already up and running.

• Profit and loss statement – Exactly what it sounds like, this statement will account for your income generating costs (products, commissions, retail sales), as well as your monthly operational costs (rent, utilities, insurance).
• Break-even analysis – Where costs intersect with profits. You can create a graph detailing exactly how much time it will take for the initial investment to be made back in full by the business.
• Cash flow statement – This section will account for all of the money that flows in and out of the business. Whether to pay for services or pay off loans, every penny should be accounted for.
• Business ratio – The projected sales and growth over one year can be identified in the business ratio. It’s a good way of asserting how and why your business will succeed and expand.

Part 7: Appendix

This final and optional section is where you can place items that you think are important but might not have their own proper section. These miscellaneous items could include:

• City permits
• Building leases
• Your resume

If you believe you have an item that could help you secure financing for your new beauty salon be sure to include it.

Business plans are typically under 12 pages, so as always, keep things as concise as possible and exercise restraint whenever possible. As well, note that you can (and likely should) revise and change your business plan as you encounter new information and develop new ideas. It’s a living document with the flexibility to change when necessary.

Nextdoor: The best plan for your business

Now that we’ve outlined the nitty-gritty of getting your salon’s business plan off the ground, you’re likely posed over your keyboard ready to get started bringing this essential document to life.

Hang on for just a second and click on over to Nextdoor . Nextdoor is the place to turn for getting the word out about your new beauty salon business, gathering recommendations, connecting with potential customers who are also your neighbors. 

At Nextdoor we know it takes a village, so why not get in touch today.

Sources: 

Impact Newspaper. Sit Still Kids Salon aims to create calm space for haircuts. https://communityimpact.com/austin/cedar-park-leander/business/2021/09/13/sit-still-kids-salon-aims-to-create-calm-space-for-haircuts/  

Roanoke Times. Business Intel: Salon offers inclusive hair care services at Valley View. https://roanoke.com/business/local/business-intel-salon-offers-inclusive-hair-care-services-at-valley-view/article_96c21ddc-ffa1-11eb-9097-df80c4c4542b.html

SBA. Small business funding programs. https://www.sba.gov/funding-programs  

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