what is more important cv or cover letter

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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CV vs Cover Letter: Differences, Similarities & Which One to Use

What is a CV?

What is a cover letter, cv vs cover letter – what do they have in common, cv vs cover letter – what are the differences.

You are ready to go for your dream job, and you plan to nail it in no time.

But to do so, you need some really strong application documents, as the competition for all jobs is increasing by the minute.

To do so, you need to understand the difference between your CV and cover letter, and use them to the full extent.

At first glance, it may seem like they are the same document, as they both have the goal to present you as the best candidate for the job.

But that’s not actually true.

In this article, we are going to find out:

• What are the similarities between a CV and cover letter?
• What are the differences between a CV and cover letter?

To get a better understanding of both documents, and perfect your own, you should learn how to create a killer cover letter , and use our CV Builder to create an eye-catching CV .

But if you are ready to learn what are CV and cover letter, and what differentiates them, stick around.

Upload & Check Your CV

Drop your CV here or choose a file . PDF & DOCX only. Max 2MB file size.

That question may be a little more complicated than you might think. What a CV is actually depends on what part of the world are you at.

In the US, a CV is a very detailed document that presents all your experience, skills, and educations, along with any other academic achievements. It is mainly used for academic or federal jobs, and it is usually 2-3 pages long.

On the other hand, in anywhere else in the world, a CV is a one-page document (or at most a two-pager, if you have lots of work experience in the field you are applying for ) that has the structure of the US resume.

Either way, your CV must absolutely include:

• Contact information
• Work experience

And you can also compliment it with sections like:

• Awards and honors
• Publications

You can also list any other sections that seem relevant and would increase your chances of getting the job.

No matter which kind of CV you are writing , its main purpose is to clearly present your qualifications to the hiring manager, and make you stand out in front of the crowd of candidates.

Usually, when you are sending your CV out, you would want to include some short paragraphs to complement it and make your desire for the job even stronger in the eyes of the hiring manager.

For that purpose, we have the cover letter, which is the second most important document in your application, after the CV.

What it should include is :

• Introduction
• A paragraph that underlines your experience and skills
• A paragraph that shows why you’re a great fit for the company and the role you are applying for
• A call to action
• Professional sign-off

To do this right, you need to make sure you have provided clear and concise answers for the following questions:

• What position are you applying for and why?
• What are your most impressive, relevant skills and experience?
• Why do these skills benefit your potential employer?

A CV and cover letter can be described as two sides of the same coin.

Your primary document is your CV that shows all your experience and skills, all in one place, while the cover letter proves all the essential parts of your CV, using compelling examples.

And even though they serve a different purpose in presenting you, they have one great similarity – together they show you in the best possible light in the eyes of the hiring manager.

Now that you understand what CVs and cover letters have in common, let’s dig a little deeper into their differences, as it is crucial to understand them to get the best results.

The main difference between a CV and a cover letter are:

• CV is an extensive document that outlines the applicant’s career – their experience, qualifications, skills, competences, achievements, etc. Meanwhile, a cover letter provides only a short description of the applicant, and compliments all the important parts of the CV, using examples
• CV is a detailed document that consists of great deal of information, while the cover letter is short and to the point
• CV usually uses sections and bullet lists for all its content, but a cover letter is usually categorized into sentences and paragraphs
• CV can often not be tailored for the job position you are applying for, while your cover letter should always be modified, as it is a much more personal document that describes your interest in particular job offer and company
• CV can be spread out into more than one page, but your cover letter should never exceed one page

We are all done, now you understand what differentiates CV and cover letter, and how to use each best in your advantage.

Let’s just recap their main purposes one last time:

• CV is an extensive document that shows all your experience, qualifications, skills, and any other relevant information for the job you are applying for
• A cover letter is a much more personal document that is used to introduce yourself to the hiring manager, prove all the important parts from your CV using compelling examples, and show your great interest in the job you are applying for

They work great together, so make sure you create the best possible team for your application documents.

CV Work Experience Section: Organizing, Tailoring, Examples To Use

How to Choose The Best Font For Your CV (Tips & Examples)

Personal Details on CV (Contact Info, Phone Number & More)

24 Best Curriculum Vitae (CV) Tips for 2024 [Tricks, Advice, Help]

Choose the Best Layout for Your CV in 2024 with Ready-to-Use Templates

How to Craft an Effective CV for a Part-Time Job

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How to Write a Cover Letter: Your Full Guide (With Tips and Examples)

It’s a familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking, does anyone really read cover letters? Why do they even exist?

First: Yes, we can assure you that cover letters do, in fact, get read. To some hiring managers, they’re the most important part of your job application. And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions.

Get that cover letter out there! Browse open jobs on The Muse and find your dream job »

What is a cover letter and why is it important?

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials.

Done well, a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique. Given this reality, imagine the leg up you’ll have once you learn how to do cover letters right.

How long should a cover letter be?

An ideal cover letter typically ranges from a half page to one full page. Aim to structure it into four paragraphs, totaling around 250 to 400 words, unless the job posting states otherwise. Some employers may have specific guidelines like word or character limits, writing prompt, or questions to address. In such cases, be sure to follow these instructions from the job posting.

How to write a cover letter hiring managers will love

Now that you’re sold on how important cover letters are, here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template)

Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order to include it in):

• Your pronouns (optional)
• Your location (optional)
• Your email address
• Your phone number (optional)
• Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough. So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already). So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234

https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title—or worse, inadvertently misgendering someone—first and last name also work just fine.

If “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (they may be combing through candidates for half a dozen different jobs).

You could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company. Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

Read this next: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job

A common cover letter mistake is only talking about how great the position would be for you. Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position.

Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

If you tend to have a hard time singing your own praises and can’t nail down your strengths , here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. Go beyond your resume. Don’t just regurgitate what the hiring manager can read elsewhere.

Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

If you're having trouble figuring out how to do this, try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

• What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
• What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
• What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

This might help: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)

Step 7: Finish with a strong conclusion

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name. (Need help? Here are three cover letter closing lines that make hiring managers grimace, plus some better options .)

Step 8: Reread and revise

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

• Does this sell me as the best person for the job?
• Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Cover letter examples

Here are four example cover letters that follow the advice given above. Keep in mind that different situations may require adjustments in your approach. For instance, experienced job seekers can emphasize accomplishments from previous roles, while those with less experience might highlight volunteer work, personal projects, or skills gained through education.

Example #1: Cover letter for a job application

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Example #2: Cover letter for an internship

Mariah Johnson

New York, NY [email protected] 555-000-1234

Dear Hiring Manager,

I am excited to submit my application for the software development internship at Big Tech. As a student at New York University majoring in computer science with a keen interest in social studies, I believe I would be a good fit for the role. Big Tech's mission to promote equality and a more sustainable world is deeply inspiring, and I would be thrilled to contribute to this mission.

In a recent hackathon, I demonstrated my ability to lead a team in designing and developing an app that directs members of a small community to nearby electronics recycling centers. My team successfully developed a working prototype and presented it to a panel of industry experts who awarded us second place.

I’ve also been an active volunteer at my local library for over four years. During this time, I organized book donation drives, led book fairs, and conducted reading sessions with children. This experience strengthened my presentation and communication skills and confirmed my motivation stems from supporting a good cause. I would be more than happy to bring my passion and dedication to an organization whose mission resonates with me..

Through these experiences, along with my coursework in software engineering, I am confident I am able to navigate the challenges of the Big Tech internship program. I look forward to the opportunity to speak with you about my qualifications. Thank you for your consideration.

Example #3: Cover letter with no experience

Sarah Bergman

Philadelphia, PA [email protected] 1234-555-6789

Dear Chloe West,

I’m excited to apply for the entry-level copywriting position at Idea Agency. As a recent graduate from State University with a major in mass communications, I’m eager to delve deeper into copywriting for brands, marketing strategies, and their roles in the business world.

Over the past two years, I’ve completed courses in creative writing, copywriting, and essentials of digital marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple online platforms. These experiences expanded my creativity, enhanced my teamwork skills, and strengthened my communication abilities.

As an admirer of your visionary marketing campaigns and Idea Agency’s commitment to sustainability, I’m enthusiastic about the prospect of joining your team. I'm confident that I can contribute to your future projects with inventive thinking and creative energy.

I welcome the opportunity to discuss my qualifications further. Thank you for considering my application.

Best regards,

Example #4: Career change cover letter

Leslie Smith

Chicago, IL [email protected] 111-222-3344

Dear Paul Jones,

Over the past year, I’ve volunteered to represent my company at a local fair and there I discovered how much fun working face to face with clients would be. Everytime I sold a product for The Solar Company, I often wished it was my full-time job. Now, I'm excited to submit my application for the sales coordinator position with Bloom Sales.

After completing a degree in business administration, I decided to put my outgoing personality and strong communication skills to work as a sales specialist at The Solar Company. I’ve sharpened my presentation and critical thinking skills in client meetings and sourced more than $20,000 in new partnerships. This experience has given me an invaluable foundation, and now I’m confident it's the time to move business administration to sales coordination.

I’m comfortable seeking out new business opportunities, making cold calls, and selling potential clients on the advantages of Bloom Sales products. I attend an average of 10 in-person meetings a week, and interacting with a lot of different personalities is what excites me the most. As a detail-oriented, tech-savvy professional, I have advanced knowledge of Excel and data analysis.

I would love to learn more about your sales strategy for the second semester and discuss how my experience in business administration and client-facing sales exposure would help Bloom Sales achieve its goals. Thank you for your consideration.

Extra cover letter examples

• Pain point cover letter example
• Recent graduate cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Buzzfeed-style cover letter example
• Creative cover letter example (from the point-of-view of a dog)

Bonus cover letter tips to give you an edge over the competition

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

• Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. (Check out these tips for cutting down your cover letter .)
• Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
• Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
• Consider writing in the company’s “voice:” Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
• Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity, and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

Cover letter FAQs (a.k.a., everything else you need to know about cover letters)

• Are cover letters still necessary?
• Do I have to write a cover letter if it’s optional?
• Can I skip the cover letter for a tech job?
• What does it mean to write a cover letter for a resume?
• How can I write a simple cover letter in 30 minutes?
• How can I show personality in my cover letter?
• What should I name my cover letter file?
• Is a letter of intent different from a cover letter?
• Is a letter of interest different from a cover letter?

Regina Borsellino , Jenny Foss , and Amanda Cardoso contributed writing, reporting, and/or advice to this article.

What Should You Include in Your Cover Letter? [w/ Tips for 2024]

You’ve spent weeks job hunting, and you’ve found the perfect job.

Your resume is all set, and you’re almost ready to send your application.

There’s just one thing left—you’re writing a cover letter to create a flawless job application.

The only issue? You're not sure what exactly to include in your cover letter.

There’s no need to worry! We’re here to help

In this article, we’re going to cover:

• What Is a Cover Letter
• What Elements Should Your Cover Letter Include
• What You Shouldn’t Include in Your Cover Letter

Let’s get started.

What is a Cover Letter?

A cover letter is a document that you send as part of your job application, along with your resume or CV .

The cover letter’s purpose is to introduce you and briefly summarize why your professional background makes you the right person for the job.

On average, a cover letter should be between 250 and 400 words long and fit neatly on one page.

A cover letter is one of your first forms of communication with a hiring manager. It’s your opportunity to present yourself in your own words, stand out from other candidates, and get the hiring manager interested in learning more about you.

Let’s take a look at an example of what a cover letter looks like:

Why Do Cover Letters Matter?

After you’ve spent so long making the perfect resume , you might be wondering why you should even write a cover letter.

The truth is that while not all employers request a cover letter, you should always include one with your job application.

Adding a cover letter to your job application shows the hiring manager you’re willing to go the extra mile for the job, and you’re not just randomly applying and hoping your application sticks.

A cover letter is your opportunity to give the hiring manager more information about you as a candidate. This is your chance to personalize your application and provide additional information on your skills and experiences that align with what the employer is looking for and that you didn’t have space on your resume for.

But your cover letter is also your chance to go beyond your most important skills and experience. You can use it to talk about your passion for the industry or your enthusiasm to join this specific company’s team and show the hiring manager that you’re serious about the role.

If your cover letter is good, it can complement your resume and get you that much closer to an interview.

A badly written cover letter, on the other hand, could undermine even the best resume and lead to your application getting tossed in the ‘no’ pile, so it’s crucial to get this document right.

Need help preparing for an interview? Check out our guide to the most common interview questions and how to answer them!

What Elements Should You Include in a Cover Letter?

There are a few key elements you need to include to write a successful cover letter .

Let’s take a look at them one by one:

#1. A Professional Template

Your cover letter should be easy on the eyes and even easier to navigate.

This means you have to set the right page margins, adjust the line spacing, choose an appropriate font , and set it to the correct size, all while making sure your text never spills onto page two.

But what if there’s an easier way? 

Just use one of our cover letter templates instead.

Our free resume builder comes with built-in resume templates that you can match with a cover letter template for a stylish application.

You can automatically set your font style, size, and even the dimensions of the paper you intend to print it on - standard A4 or US letter format.

#2. Neatly-Split Paragraphs

A cover letter should be easy to navigate at a glance.

If your cover letter is a huge chunk of text that fully covers the entire page, without paragraphs or ample white space, it’s going to look cramped and leave a bad impression on the hiring manager.

This is where your cover letter’s formatting comes in. You should divide the contents of your cover letter into a header with contact information, and then split the actual text into an opening paragraph, a main body, a conclusion, and a formal closing line.

Be sure to also use line breaks and bullet points to break up your paragraphs to increase your cover letter’s readability.

This can make it seem less of an overwhelming read to the hiring manager and easier for them to skim through it all to find what they’re looking for.

#3. The Date of Writing

The exact date you write your cover letter may seem like a small detail, but it can actually add an extra touch of professionalism to your job application.

This can help the hiring manager keep track of when you’ve applied for the role, and it reflects your attention to detail .

Just keep in mind that the format of the date should align with the standard in the country where you're applying. For example, in the US , the mm-dd-yyyy format (e.g., May 22, 2024 ) is the go-to, whereas most other countries prefer the dd-mm-yyyy format (e.g., 22 January 2024 ).

#4. Your Interest in the Company

It’s important to tailor your cover letter for the specific job you’re applying for to show the hiring manager that you’re a serious candidate who’s done their homework about the position.

This is why the body of your letter should always include a paragraph where you clearly explain why you’re interested in the specific company.

Start by doing some research on the employer . You have to show the hiring manager that you understand what makes the company unique and how you align with their values and needs.

Think about what you genuinely like about the company you’re applying for. Whether it’s their remote working conditions, their focus on diversity or sustainability, or something else entirely, be sure to mention it in your cover letter.

If you’ve used a product or service that the company provides, say so in your cover letter. On top of that, highlight what specific aspects of the company resonate with your career goals , such as their innovative methods or cutting-edge market strategy, that you want to be a part of.

You can also take the time to explain why you’re excited about the job itself. Talk about how your unique experience and skills make you a suitable candidate and how you’re confident you can contribute to the company’s goals.

Looking to write a cover letter for an internship ? Check out our detailed guide!

#5. A Call to Action

Every cover letter should end with a strategic call to action.

Your call to action can be a polite statement prompting the hiring manager to get in touch with you to go over your application or to discuss how you could contribute to their team.

Adding a call to action at the end of your cover letter shows that you’re proactive and eager to move forward with the hiring process. This highlights your enthusiasm for the role and makes it more likely for the hiring manager to get in touch with you after putting down your cover letter.

Here’s an example of a call to action at the end of a cover letter :

I am very enthusiastic about the opportunity to discuss how my artwork can contribute to Happy Hippo Book Publisher’s track record as the best children’s storybook provider on the market. Please feel free to contact me at the provided phone number so that we can discuss my application further.

Want to give your cover letter an extra kick? Use these tried and tested cover letter tips !

What Sections Should You Include in a Cover Letter?

When writing your cover letter, you can easily split the process into several key sections.

Let’s break them down:

• Header with contact details. The top of your cover letter should include a designated header where you can input your contact information, such as your full name, email address, phone number, address, and links to any relevant social media. Make sure these details match your resume and double-check for any typos.
• Company details. Do your research so you know exactly who to address your cover letter to. Add the hiring manager’s name, department, the company’s name, and the company’s address.
• Personalized greeting. Skip the cliche and impersonal “To Whom It May Concern” and use a more memorable greeting instead. We recommend using “Ms.” or “Mr.” followed by the hiring manager’s last name.
• Opening paragraph. Your cover letter should start with a brief and attention-grabbing paragraph . This should include a couple of your top skills, an impressive achievement, or a relevant qualification.
• Main body. Take the time to explain some of your top achievements or skills in more detail, and cover anything you didn’t have the space to address in your resume.
• Conclusion. Recap the main points in your cover letter so far, then wrap it up with a polite call to action.
• Closing line. Choose an appropriate closing line to finish your cover letter with and sign your name underneath.

What Should You Never Include in a Cover Letter?

A cover letter allows you to personalize your application and provide more details about you to the hiring manager.

But that doesn’t mean everything should make the cut.

Let’s look at what you should never include in your cover letter:

#1. Irrelevant information

Your cover letter should be concise and focus on the most relevant details that make you the right candidate for the job.

Hiring managers don’t have all day to spend on your application, and when they’re reading your cover letter, they want to get to the point quickly. If your cover letter includes too many personal anecdotes or irrelevant experiences, like how you worked as a dog walker at 15, they might get bored and stop reading it altogether.

A cover letter is, first and foremost, a professional document, not a personal essay. This means that focusing too much on yourself, as well as your wants, needs, and opinions, is not a good idea.

Your cover letter should focus on what you can do for the employer, not what they can do for you. If you miss the mark here, you’ll come off as an inattentive candidate and won’t be getting an interview.

#2. Overly Long Paragraphs

A dense, difficult-to-read text can discourage a hiring manager from going through your cover letter.

For example, if the body of your cover letter is contained in a single, thick paragraph, the hiring manager might skim over it and miss your main points.

Long paragraphs can also make your cover letter look poorly organized and make you come across as someone with bad written communication skills . Your essential qualifications and skills can get lost in that sea of words and hide the most important information you want to convey.

Overly long paragraphs also imply a lack of consideration for the hiring manager’s time. Keeping your text concise and easy to follow is just as important as the content itself. Otherwise, your cover letter might not catch the hiring manager’s attention at all.

#3. Salary Expectations

Unless the employer specifically asks you to, it’s considered taboo to include salary expectations in your cover letter, and it can even leave a bad impression on the hiring manager.

Talking about money in your cover letter can make it seem like your primary interest in the job is the paycheck. And, while there’s nothing wrong with wanting a specific salary, this can seriously undermine what you want to convey to the hiring manager about your enthusiasm for joining the company and your professionalism.

You should also keep in mind that talking about salary expectations so early on can even put you at a disadvantage in potential salary negotiations . If you mention a high number too early on, the hiring manager might reject your application before you even make it past the initial screening. But if you go too low, you could undervalue yourself.

This is why it’s recommended that you discuss salary expectations during an interview once you already understand the full scope of the role and have more context.

Are you just getting started on the job market? Check out our guide to writing an entry-level cover letter !

#4. Excessive Flattery

Writing a cover letter doesn’t mean writing a love letter to the company you’re applying for.

You don’t need to shower the employer with compliments to get the hiring manager to like you. In fact, if you use too many compliments or describe the company in the exact words they use on its website, you’re going to be severely disappointed.

For example, most companies you apply to may describe themselves as “innovative” or “ team-focused .” If that’s all you can say about them in your cover letter, it tells the hiring manager that you never researched the employer or paid much attention to what they do.

If you genuinely hold the company’s values, mission, or culture close to your heart, there’s no harm in mentioning how they inspire you. Just remember to keep it professional and related to how you can enthusiastically contribute to their work.

#5. False Information

This should go without saying but lying on your cover letter is just as bad as lying on your resume – very bad.

We get it; you want to impress the hiring manager. But exaggerating or falsifying information to make yourself look like the coolest candidate ever can easily backfire.

On one hand, the hiring manager is probably going to catch onto you while reading your cover letter. They’re going to notice the inconsistencies you didn’t pay attention to, and they simply won’t call you.

But it could be even worse. You could land an interview, only to have the hiring manager discover the truth face to face. Your professional reputation could suffer some serious damage, beyond just an awkward interaction during the interview.

Trust us – lying isn’t worth it. You’re capable of writing a standout cover letter without exaggerating anything you can’t back up.

#6. Grammatical Mistakes

You should always proofread your cover letter before submitting it with your job application.

Even when you’re absolutely sure there are no mistakes, sometimes you might miss something that the hiring manager will notice immediately.

This is why we always recommend you do several rounds of proofreading and editing before finalizing your job application.

Start by carefully reading your cover letter out loud. It might sound a little weird, but it helps you notice any awkward phrases or words that are out of place.

Then, run it through a spell-checking tool like QuillBot or Grammarly . They can help you spot any errors you might have missed.

Finally, ask a friend or family member for help. A fresh pair of eyes can read your cover letter and notice mistakes that both you and your robot sidekick might have skipped over.

#7. Complaints About Employers

As a general rule, you should never badmouth your previous place of employment.

If you were unjustly fired or passed over for a promotion for personal reasons, these are best explained during an interview.

It’s important to always maintain professionalism when your past employer or coworkers are brought up, especially in your cover letter.

For example, instead of saying you had enough of a chaotic work environment, you could say you’re “looking forward to joining a team that values structure and accountability.”

Check out these more common cover letter mistakes and keep an eye out while writing your cover letter!

29 Cover Letter Examples

Looking for inspiration? Check out these perfect cover letter examples for different professions.

#1. Customer Service Cover Letter

Check out our full guide to writing a customer service cover letter here.

#2. Marketing Executive Cover Letter

Check out our full guide to writing a marketing executive cover letter here.

#3. Medical Assistant Cover Letter

Check out our full guide to writing a medical assistant cover letter here.

#4. Consultant Cover Letter

Check out our full guide to writing a consultant cover letter here.

#5. College Student Cover Letter

Check out our full guide to writing a college student cover letter here.

#6. Retail Cover Letter

Check out our full guide to writing a retail cover letter here.

#7. Team Leader Cover Letter

Check out our full guide to writing a team leader cover letter here.

#8. Actor Cover Letter

Check out our full guide to writing an actor cover letter here.

#9. Digital Marketing Cover Letter

Check out our full guide to writing a digital marketing cover letter here.

#10. Executive Assistant Cover Letter

Check out our full guide to writing an executive assistant cover letter here.

#11. Finance Cover Letter

Check out our full guide to writing a finance cover letter here.

#12. Graphic Designer Cover Letter

Check out our full guide to writing a graphic designer cover letter here.

#13. IT Cover Letter

Check out our full guide to writing an IT cover letter here.

#14. Project Manager Cover Letter

Check out our full guide to writing a project manager cover letter here.

#15. Sales Cover Letter

Check out our full guide to writing a sales cover letter here.

#16. Accounting Cover Letter

Check out our full guide to writing an accounting cover letter here.

#17. Business Cover Letter

Check out our full guide to writing a business cover letter here.

#18. Dental Assistant Cover Letter

Check out our full guide to writing a dental assistant cover letter here.

#19. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#20. Nurse Practitioner Cover Letter

Check out our full guide to writing a nurse practitioner cover letter here.

#21. Receptionist Cover Letter

Check out our full guide to writing a receptionist cover letter here.

#22. Architect Cover Letter

Check out our full guide to writing an architect cover letter here.

#23. Management Cover Letter

Check out our full guide to writing a management cover letter here.

#24. Physician Cover Letter

Check out our full guide to writing a physician cover letter here.

#25. Substitute Teacher Cover Letter

Check out our full guide to writing a substitute teacher cover letter here.

#26. Software Engineer Cover Letter

Check out our full guide to writing a software engineer cover letter here.

#27. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#28. Mechanical Engineering Cover Letter

Check out our full guide to writing a mechanical engineering cover letter here.

#29. Attorney Cover Letter

Check out our full guide to writing an attorney cover letter here.

FAQs About What to Include in a Cover Letter

Do you still have some questions about what to include in a cover letter? Check out the answers to some of the most frequently asked questions on the topic!

#1. What is a good example of a cover letter?

There are plenty of great cover letter examples for different professions that you can look at.

Overall, a cover letter that’s well done starts with your contact information in a designated header at the top. Next, you have to add the hiring manager’s contact details and include a personalized greeting.

Write a strong opening paragraph that references the job you're applying for and includes a standout achievement or relevant experience that makes you a strong candidate.

Use the body of your cover letter to expand on your key skills and experiences that match what the employer is looking for. Give specific examples to illustrate your greatest accomplishments and how you gained your most impressive skills.

Wrap up your cover letter by recapping your key selling points and including a call to action that invites the hiring manager to reach out to you. Lastly, add a professional closing line and sign your name underneath.

#2. How do you start a cover letter?

The opening to your cover letter should be brief and attention-grabbing.

Your first few sentences should be something that makes the hiring manager want to learn more about you. You don’t want to give them too many details—just enough to pique their interest.

Explain why you’re writing and why you’re interested in the specific role. We recommend including keywords from the job ad , especially ones that match your most relevant skills, experiences, or impressive achievements.

#3. How do you write a unique cover letter?

Your cover letter is your chance to give the hiring manager a unique insight into you as a candidate. It’s your opportunity to stand out from the crowd using your own words.

The best way to write a unique cover letter is to start by researching the company and referencing anything you find attention-grabbing about it. You should be able to easily identify what you like about the specific employer, such as their contributions to the industry, their values, and reputation, and mention it in your cover letter.

Use a polite but conversational tone to convey both your professionalism and personality. Instead of using passive language to explain that you “managed” this or were “responsible for” that, take advantage of action verbs and power words to make your experiences stand out.

Avoid using generic phrases like how you’re a “team player” or have “ leadership skills ” alone, and instead provide concrete examples that back up the skills and experience that make you the right candidate for the job.

#4. Should a cover letter be fancy?

Since a cover letter is a formal document, you might be tempted to make it fancy.

There’s no need to go over the top with your cover letter. Adding too much decoration or creative flair can detract from the information you want to convey to the hiring manager.

Your focus should always be on writing a clear, concise, and well-organized text that gets your point across.

More traditional industries, like law or finance, should stick to minimalistic cover letter templates with a clean and simple layout.

For professionals aiming for creative industries like illustration or graphic design, a bit of color can make your application pop. Even then, it’s important to strike a balance between creativity and professionalism, so your cover letter’s text remains the hiring manager’s primary focus.

Key Takeaways

And that’s all there is to what you should include in your cover letter!

Hopefully, after reaching the end of our article, you feel confident that your cover letter covers all the necessary bases. Good luck on your job hunt!

But before we say goodbye, let’s briefly recap what we've covered so far:

• Your cover letter should be concise and avoid any irrelevant information. The hiring manager is interested in what you can do for the company, not in any personal information that doesn’t relate to the job.
• Overly long paragraphs and a messy layout can leave a bad impression. Instead of trying to format everything yourself, use an online cover letter builder.
• Our online resume builder offers resume templates and matching cover letter templates that you can use to create a stylish and professional job application in minutes.
• Dedicate a portion of your cover letter’s main body to express your genuine interest in the company and the specific role. Do some research beforehand so you can identify several things you genuinely like about the company and position you’re applying for.
• End your cover letter with a strategic call to action. This shows the hiring manager you’re eager to make it to the next step of the hiring process, and it makes it more likely for them to reach out to you.

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12 CV cover letter examples

A  cover letter  for your CV, or covering note is an introductory message that accompanies your CV when applying for a job.

The purpose of the cover letter is simple… Persuade the reader to open your CV.

Learn how to write a cover letter properly, and you will hugely increase your chances of getting responses and landing job interviews.

This guide, with 12 annotated cover letter examples will show you everything you need to know about creating a winning cover note.

CV templates 

How to layout a cover letter for your CV

This annotated example of a cover letter shows you how you should structure your cover letters, and the type of information you should be including.

You should always write your CV in the body of your email (or j ob site messaging system) so that it can be read instantly. Never attach it as a separate document, or the recipient probably won’t open it.

Example CV cover letters

These 11 example CV cover letters from a range of industries should give you some good inspiration for creating your own cover letter.

Admin CV cover letter

This cover letter is aimed at administrative roles , so it highlights the candidate’s abilities in efficiency, report writing and meeting deadlines, whilst demonstrating the types of environments they have worked in.

Learn how to write a cover letter step-by-step here.

Customer service CV cover letter

This customer service cover letter briefly explains the candidate’s length of experience in the field and highlights some of the more important customer service skills such as call handling, order taking and complaint resolution.

This gives the reader an excellent introduction to the candidate and should certainly encourage them to open the CV.

See our full customer service cover letter guide,  sales assistant cover letter example  and waiter/waitress cover letter example .

Finance CV cover letter

As a finance professional, it’s important to highlight your specialisms within finance, the types of companies you’ve worked for, and high level functions you’ve carried out within your cover letter. This will give the hiring manager a good overall feel of your abilities, and if it’s well tailored to the role, should provide them with enough info to excite them about your CV.

Quick tip: Use our job application tracker spreadsheet to track your applications and follow up with employers who don’t respond.

Build your CV now 

Events CV cover letter

This events manager candidate has done a great job of summarising the type and size of events they manage, along with details of core skills such as leadership, project delivery and stakeholder management.

This certainly provides enough info to create a buzz around the CV attached and encourage the recipient to open it.

Executive assistant CV cover letter

This executive assistant CV cover letter provides a good high level intro to the candidate showing the reader key business support knowledge in areas such as admin, diary management and document management. It also shows that the candidate is confident supporting senior business figures.

Graduate CV cover letter

As a graduate , your cover letter will need to be a little longer than an experienced candidates, to compensate for your lack of experience and really sell yourself.

This candidate speaks in lots of detail about their education, qualifications, and extra-curricular work which relates to the roles they are applying for.

IT CV cover letter

As an IT candidate, it’s important not only to highlight your technical skills, but also show how you apply those skills in the workplace to translate real benefits for your employer.

This candidate gives a good overview of the candidates technical abilities and the types of projects they apply them to, along with results they achieve.

Marketing CV cover letter

This marketing cover letter provides readers with a summary of the candidate’s core marketing abilities such as media planning, brand awareness and cost reduction. It also explains the types of marketing campaigns and companies they have experience with – a great high-level intro.

Cover letter examples

Warehouse Operative cover letter – Training Contract cover letter – Cleaning Job cover letter – Nursery Assistant cover letter – Recruitment Consultant cover letter – Dental Nurse cover letter –

Chef cover letter – Editorial Assistant cover letter – Aircraft Mechanic cover letter – Biomedical Science cover letter – Cabin Crew cover letter – Finance Assistant cover letter – Hotel Receptionist cover letter – Asset Management cover letter – Assistant Psychologist cover letter – Beauty Therapist cover letter – Cafe Worker cover letter – HR Administrator cover letter – NQT cover letter – Quantity Surveyor cover letter

More cover letter examples

• Academic cover letter
• Account Manager cover letter
• Accountant cover letter
• Accounting cover letter
• Accounts Assistant cover letter
• Acting cover letter
• Admin Assistant cover letter
• Administrator cover letter
• Apprenticeship cover letter
• Architecture cover letter
• Assistant Manager cover letter
• Banking cover letter
• Bar Staff cover letter
• Barclays cover letter
• Barista cover letter
• Bartender cover letter
• Business Analyst cover letter
• Business Development Manager cover letter
• Car Sales Person cover letter
• Care Assistant cover letter
• Career Change cover letter
• Catering Assistant cover letter
• Civil Engineer cover letter
• Computer Science cover letter
• Consulting cover letter
• Copywriter cover letter
• Cyber Security cover letter
• Data Entry Clerk cover letter
• Data Scientist cover letter
• Delivery Driver cover letter
• Digital Marketing cover letter
• Electrician cover letter
• Engineering cover letter
• Estate Agent cover letter
• Event Manager cover letter
• Exam Invigilator cover letter
• Executive Assistant cover letter
• Fashion Designer cover letter
• Finance cover letter
• Financial Analyst cover letter
• Google cover letter
• Graduate cover letter
• Graduate Engineer cover letter
• Graduate Scheme cover letter
• Graphic Design cover letter
• Health Care Assistant cover letter
• Hospitality cover letter
• HR Assistant cover letter
• HR cover letter
• Interior Designer cover letter
• Internal Position cover letter
• Internship cover letter
• Investment Banking cover letter
• Investment Manager cover letter
• IT Support cover letter
• Journalist cover letter
• JP Morgan cover letter
• Lawyer cover letter
• Legal Assistant cover letter
• Legal cover letter
• Library Assistant cover letter
• Manager cover letter
• Marine Engineer cover letter
• Marketing Assistant cover letter
• Marketing cover letter
• Marketing Intern cover letter
• Marketing Manager cover letter
• McKinsey cover letter
• Mechanical Engineer cover letter
• Medical Receptionist cover letter
• Medical Writer cover letter
• Model cover letter
• Nanny cover letter
• Nurse cover letter
• Nursing cover letter
• Office Assistant cover letter
• Office Manager cover letter
• Operations Manager cover letter
• Optical Assistant cover letter
• Paralegal cover letter
• Part Time cover letter
• PE Teacher cover letter
• Personal Assistant cover letter
• Personal Trainer cover letter
• Pharmacist cover letter
• Pharmacy Assistant cover letter
• PHD Application cover letter
• Photographer cover letter
• Placement cover letter
• Private Equity cover letter
• Product Manager cover letter
• Production Assistant cover letter
• Production Operator cover letter
• Project Coordinator cover letter
• Promotion cover letter
• PWC cover letter
• Quantity Surveyor cover letter
• Receptionist cover letter
• Research Assistant cover letter
• Researcher cover letter
• Retail Assistant cover letter
• Retail cover letter
• Retail Manager cover letter
• Sales Advisor cover letter
• Sales Executive cover letter
• Sales Manager cover letter
• Scrum Master cover letter
• Security Officer cover letter
• Ski Season cover letter
• Social Media Executive cover letter
• Social Media Manager cover letter
• Software Developer cover letter
• Software Engineer cover letter
• Speculative cover letter
• Student cover letter
• Support Worker cover letter
• Teaching Assistant cover letter
• Team Leader cover letter
• Trainee Dental Nurse cover letter
• University cover letter
• UX Designer cover letter
• Volunteer cover letter

Project manager CV cover letter

A project manager’ s cover letter needs to quickly explain to recipients the types of projects they lead and the technical expertise they bring to the projects. It’s also important to describe level of experience, seniority and background.

See full project manager cover letter example + writing guide

Operations manager cover letter

This operations management CV provides a brief introduction to the types of operations the candidate manages and the firms they work for.

They also touch upon some core operations skills such as efficiency, logistics and ROI improvement.

Sales CV cover letter

As a sales candidate, this cover letter shows the types of business this person can generate and the size and scale of the impact they create by highlighting some sales results.

It also mentions some core sales skills like business development, presenting, working under pressure and closing deals.

Cover letter templates

Teacher cover letter

This teacher cover letter does a great job of introducing the candidate, and showing the recipient the key facts they will be looking for, such as; the age group they teach, subject specialisms, and the results they have achieved.

The cover letter is brief and gets to the point quickly, so that readers will instantly look to open the attached CV .

How to write your CV cover letter

Now that you’ve seem good examples of cover letters to accompany your CV (or resume if you are in the USA) this guide will show exactly how to write your own, and the content that needs to be included .

Send your CV cover letter in email format (when possible)

When applying for jobs online you usually have 2 choices…

1) Send a message via the job website’s messaging system

2) Send the recruiter an email directly

If you can find an email address for the recruiter, then I would always recommend sending an email directly because it gives you more control.

When you send a message through a job website, it will transfer into an email with basic formatting and an auto-generated headline , which will look like this when the recruiter receives it.

If you cannot find an email address for the recruiter on the job advert, then try searching LinkedIn or the company website to find the relevant contact.

You may not always be able to find an email address, but when you can – always send a job application by email .

Make your subject line appealing

As you can see in the picture above, a bad subject line can kill your chances of actually having your email read in the first place.

Your subject line should stand out and give the recruiter a reason to open your email.

When recruiters look into their inbox, they are looking for one thing; a candidate who can do the job they are advertising – so give that to them in your subject line.

Your subject line should be a short summary of your experience that relates directly to the job you are applying for.

The following are good subject line examples;

KS2 Teacher with 5 years experience

Front End Web developer with HTML, HTML & JavaScript experience

Junior Graphic designer with 1st BA Hons Graphic Design

If your subject line shows that you have one or two of the most important requirements for the job, your email should get opened every time.

Address the recruiter by name

To get the relationship off on the right foot, you should try to address the recruiter by name if you can.

Often the recruiter’s details will appear on the job advert but sometimes you may have to check out the company website or do some digging around on LinkedIn.

If you really can’t find the name, then it’s not the end of the world – just start with a simple friendly opening like “ Hi ”

(If you applying to a more traditional organisation such as an academic post for a university, you may want to use something a bit more formal like “ Dear sir or madam ”)

Use a friendly yet professional tone

It’s important to sound professional when writing a cover letter but you also need to demonstrate your ability to communicate with other people and show some personality.

If your email is too casual and written in an over-familiar tone, then you will come across us un-professional.

But on the other hand, if your email is too formal and shows no signs of rapport building, you risk appearing as somebody who lacks social skills.

So when writing your cover letter, try to strike a nice balance of professionalism and friendliness.

Opening with a line such as “ hope you’re well ” is a nice way to breathe a bit of personality into your cover letter.

Ensure that your spelling and grammar is perfect throughout your cover letter because sloppy mistakes are a huge red flag for recruiters.

Quick tip:  If you struggle with spelling and grammar, try our quick-and-easy CV Builder

Keep it brief

Unless the job advert specifies otherwise; keep your cover letter short and sweet.

Recruiters and employers receive hundreds of job applications per week, so they don’t want to read a 2 page cover letter.

Depending on the role, around 2-4 sentences should be enough for the content of the cover letter.

You just need to write enough to persuade them to open your CV – It should roughly contain the same amount of information as your CV profile or personal statement.

Show how your skills match the job

To ensure that recruiters open your CV, you simply need to explain how your skills and experience match the job requirements from the advert.

Scan the job advert to discover what the most important candidate abilities are, and show how your previous experience has prepared you to cover these.

In particular, look out for any requirements that are essential to the job .

Focus on what you have to offer at this stage and not what you want.

At this stage, your covering letter is simply a means of getting the recruiter to open your CV, so it’s too early to talk about salary demands etc. Save that for your initial conversation with the recruiter.

Include a professional signature

End your cover letter with a friendly salutation such as “Regards” and a smart signature which includes your name and most direct contact method (usually mobile phone for most people)

A professional email signature will show recruiters that you understand business-email etiquette and ensure they have a means of contacting you – even if they can’t open your CV for any reason.

Writing a CV cover letter

Hopefully this guide has given you everything you need to create a winning cover letter that will ensure you CV gets opened every time you send it.

Just remember to keep it brief, be friendly, tailor it towards your target role, and give recruiters some good reasons to be interested in you.

Good luck with the job hunt!

Qualities on CV: A Comprehensive Guide with Tips

Adding personal qualities to your CV can transform your applications from a dry, factual account of your career to an insightful window into your personality and working style. Qualities and character traits can elevate your CV above other candidates by showing how you’ll fit into the team and the wider company culture. In this article, we discuss qualities for your CV, including the top traits employers seek in candidates and how to showcase them in your applications.

Qualities: What Are They?

Qualities are fundamental aspects of your personality that describe what you’re like as a person and an employee. Some of them are inherent, but you can also build qualities through experience and personal development.

Adding qualities to your CV helps hiring managers understand how suitable you are for the job, and how you’ll fit in with the wider team. They can show whether you have the profile to complement existing employees, whether you’ll be able to adapt and cope to the new role and whether you’ll be able to offer added value to the company.

Personal qualities differ from the hard skills that you may list on your CV. While hard skills refer to technical expertise that you can apply directly to a job, such as operating a certain software or equipment, personal qualities are a little more abstract. They relate to softer, more intangible aspects of your suitability for a position. Even so, they’re no less important than technical skills, because without the necessary personal qualities, you may fail to adapt to a new job or struggle to work effectively with your colleagues.

Why Qualities Are Relevant

Your personal qualities don’t just have an impact on how you’ll perform in a new position, they also have a strong influence on all aspects of the recruitment process. The first impressions you make on recruiters and hiring managers go a long way to determining your chances of success. As such, personal qualities are extremely relevant to include in your CV and cover letter.

A study published in Labour Economics found a strong relationship between certain personality traits and your chances of being selected for different roles ( . The research found that all five of the main personality traits (openness, agreeableness, neuroticism, extroversion and conscientiousness) made an impact on a job applicant’s chances of being hired.

Conscientiousness and agreeableness had the greatest impact on the applicants’ prospects of success overall, with openness also important. The investigation found that different traits increase the applicants’ chances of success for different roles. Open and conscientious applicants are preferred for analytical roles, while open, extrovert and agreeable candidates are favoured for interactive positions.

There is also evidence to suggest which personal qualities lead to the best chance of success in your career, beyond the hiring decision. As reported in Forbes, a psychological study of personality traits found that agreeableness was the most important quality for career success (2) . In contrast, employees who are less considerate of others, have trouble listening to different perspectives and don’t get along well with colleagues are far less likely to succeed and can cause problems for employers in the long term.

Expert Tip:

Don’t overdo it with the personal qualities in your CV. Pick out three or four of your strongest personality traits and focus on showing how they’ve contributed towards your career success. Employers will be less likely to believe you if you list too many qualities, and you’ll have a harder time providing evidence of their impact.

Top Qualities Any Employer Looks For

The personal skills employers look for in candidates are all traits that can help you settle into a new role and thrive in the long term. They reflect your ability to get along well with colleagues, work towards collective goals and adapt to new challenges.

As mentioned above, agreeableness is one of the keys to success in both the recruitment process, and your wider career. This trait makes you easy to get along with, cooperative and approachable to fellow employees. It can also help you to be optimistic, less sceptical and less hostile towards other team members. Agreeableness is considered one of the keys to helping people and building positive relationships that can contribute to success for any organisation.

Similarly, conscientiousness is crucial to your job applications, and can help you to settle in with your new employees. Conscientious employees are typically hard-working, organised, thorough, responsible and persevering. As such, it’s easy to see why employers are attracted to conscientious candidates.

Here’s a list of some of the most in-demand qualities employers seek in candidates:

• Agreeableness
• Conscientiousness
• Interpersonal skills
• Determination
• Adaptability
• Willingness to learn
• Attention to detail
• Teamwork skills
• Leadership skills
• Problem-solving
• Self-motivation

"Your personal qualities don’t just have an impact on how you’ll perform in a new position, they also have a strong influence on all aspects of the recruitment process."

Identifying the Right Qualities to Put on Your CV

Identifying the best qualities and soft skills to add to your CV depends heavily on the role you’re applying for and the skills employers are looking for. While many qualities are universal and apply to almost every job you’ll apply for, some will be more relevant to different types of tasks and activities.

Review the job description closely before deciding which personal qualities to mention on your CV. Most job listings will include a list of skills that the employee considers essential for the role. These often include transferable skills or personality traits as well as hard, technical skills. Make sure the qualities you list on your CV match those referenced in the job description.

Take a look below at some examples of key qualities for different roles:

Managerial roles:

• Relationship building
• Strategic thinking
• Communication

Sales professionals:

• Self-confidence
• Emotional intelligence
• Persistence

Designers and creatives:

Project managers:.

• Organisation
• Time-management

Administrative roles:

• Multitasking

How to Effectively Showcase Qualities on a CV

The best way to showcase your personal qualities on your CV isn’t to simply list them in your skills section. Make the strongest impression on hiring managers by mentioning them throughout your CV and providing evidence to highlight the impact your qualities have made. This could be the impact they’ve had on your own career success, and the success of organisations you’ve worked for.

You could mention one or two of your strongest personal qualities in your CV summary. This immediately draws attention to what you consider to be your best assets. The sentence below shows a line from a CV example summary for a project management role:

‘Organised and dedicated project manager with a track record of collaborating to deliver to tight deadlines and budgets.’

Another place to highlight your personal qualities is your work experience section. Use the bullet points under each job entry to show how you’ve used your qualities to bring success to different positions and projects. Offer evidence to show how your personal qualities added value for the organisation. For example:

‘Adapted to a new hybrid working environment, developing internal systems to improve efficiency of communication, reducing project delivery times by 12%.’

‘Coordinated a team of 14 HR professionals, using problem-solving and analytical skills to desing a new company recruitment strategy, reducing attrition by 18% and increasing recruitment satisfaction rates from 4.2 to 4.65 out of 5.’ 

Finally, your cover letter provides a further useful opportunity to showcase your strongest personality traits and qualities. Choose cover letter templates that give you a chance to elaborate on the qualities listed in your CV and show how you’ve put them to good use in previous jobs. Read Jobseeker’s cover letter articles for more tips on crafting the ideal cover letter for different roles.

Avoiding Common Mistakes for Discussing Qualities on your CV

Avoid these common mistakes when listing your personal qualities on your CV:

• Lying or exaggerating: while it’s perfectly acceptable to showcase your qualities confidently and assertively, don’t ever lie about your personal qualities or exaggerate the impact they’ve made on your career. This approach can come back to haunt you at a later date.
• Failing to provide evidence: listing personal qualities on your CV without adding any evidence is rarely an effective tactic. Always provide evidence of the impact your qualities have created, and the added value your personality traits offer to organisations.
• Mentioning irrelevant qualities: be aware of the skills and qualities required for the role, and focus on these in your CV. Listing irrelevant personal qualities, no matter how strong they are, won’t have the desired impact on your chances of success.

Key Takeaways for Adding Qualities to Your CV

Including your personal qualities on your CV can make all the difference to your chances of success. Be aware of the types of qualities employers are looking for, and make sure you always provide evidence of how your qualities contributed to positive outcomes. For the best chance of showcasing your qualities, choose CV templates that provide a clear, professional design and structure, like those offered by Jobseeker. Sign up today and you’ll also find a wealth of CV articles and resources to help you craft a winning job application.

(1) Science Direct: Do recruiters select workers with different personality traits for different tasks? A discrete choice experiment

(2) Forbes: One Personality Trait Enhances Job Performance And Success The Most, New Study Finds

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