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• How to end a speech effectively

How to end a speech memorably

3 ways to close a speech effectively.

By:  Susan Dugdale  

Knowing how, and when, to end a speech is just as important as knowing how to begin. Truly.

What's on this page:

• why closing well is important
• 3 effective speech conclusions with examples and audio
• 7 common ways people end their speeches badly  - what happens when you fail to plan to end a speech memorably
• How to end a Maid Honor speech: 20 examples
• links to research showing the benefits of finishing a speech strongly

Why ending a speech well is important

Research *  tells us people most commonly remember the first and last thing they hear when listening to a speech, seminar or lecture.

Therefore if you want the audience's attention and, your speech to create a lasting impression sliding out with:  "Well, that's all I've got say. My time's up anyway. Yeah - so thanks for listening, I guess.",  isn't going to do it.

So what will?

* See the foot of the page for links to studies and articles on what and how people remember : primacy and recency.

Three effective speech conclusions

Here are three of the best ways to end a speech. Each ensures your speech finishes strongly rather than limping sadly off to sure oblivion.

You'll need a summary of your most important key points followed by the ending of your choice:

• a powerful quotation
• a challenge
• a call back

To work out which of these to use, ask yourself what you want audience members to do or feel as a result of listening to your speech. For instance;

• Do you want to motivate them to work harder?
• Do you want them to join the cause you are promoting?
• Do you want them to remember a person and their unique qualities?

What you choose to do with your last words should support the overall purpose of your speech.

Let's look at three different scenarios showing each of these ways to end a speech.

To really get a feel for how they work try each of them out loud yourself and listen to the recordings.

1. How to end a speech with a powerful quotation

Your speech purpose is to inspire people to join your cause. Specifically you want their signatures on a petition lobbying for change and you have everything ready to enable them to sign as soon as you have stopped talking.

You've summarized the main points and want a closing statement at the end of your speech to propel the audience into action.

Borrowing words from a revered and respected leader aligns your cause with those they fought for, powerfully blending the past with the present.

For example:

"Martin Luther King, Jr said 'The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy.'

Now is the time to decide. Now is the time to act. 

Here's the petition. Here's the pen. And here's the space for your signature.

Now, where do you stand?"

Try it out loud and listen to the audio

Try saying this out loud for yourself. Listen for the cumulative impact of: an inspirational quote, plus the rhythm and repetition (two lots of 'Now is the time to...', three of 'Here's the...', three repeats of the word 'now') along with a rhetorical question to finish.

Click the link to hear a recording of it:  sample speech ending with a powerful quotation .

2. How to end a speech with a challenge

Your speech purpose is to motivate your sales force.

You've covered the main points in the body of it, including introducing an incentive: a holiday as a reward for the best sales figures over the next three weeks.

You've summarized the important points and have reached the end of your speech. The final words are a challenge, made even stronger by the use of those two extremely effective techniques: repetition and rhetorical questions.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours.

Can you do it?

Will you do it?

The kids will love it.

Your wife, or your husband, or your partner, will love it.

Do it now!"

Click the link to listen to a recording of it: sample speech ending with a challenge . And do give it a go yourself.

3. How to end a speech with a call back

Your speech purpose is to honor the memory of a dear friend who has passed  away.

You've briefly revisited the main points of your speech and wish in your closing words to  leave the members of the audience with a happy and comforting take-home message or image to dwell on.

Earlier in the speech you told a poignant short story. It's that you return to, or call back.

Here's an example of what you could say:

"Remember that idyllic picnic I told you about?

Every blue sky summer's day I'll see Amy in my mind.

Her red picnic rug will be spread on green grass under the shade of an old oak tree. There'll be food, friends and laughter.

I'll see her smile, her pleasure at sharing the simple good things of life, and I know what she'd say too. I can hear her.

"Come on, try a piece of pie. My passing is not the end of the world you know."

Click the link to hear a recording of it: sample speech ending with a call back . Try it out for yourself too. (For some reason, this one is a wee bit crackly. Apologies for that!)

When you don't plan how to end a speech...

That old cliché 'failing to plan is planning to fail' can bite and its teeth are sharp.

The 'Wing It' Department * delivers lessons learned the hard way. I know from personal experience and remember the pain!

How many of these traps have caught you?

• having no conclusion and whimpering out on a shrug of the shoulders followed by a weak,  'Yeah, well, that's all, I guess.',  type of line.
• not practicing while timing yourself and running out of it long before getting to your prepared conclusion. (If you're in Toastmasters where speeches are timed you'll know when your allotted time is up, that means, finish. Stop talking now, and sit down. A few seconds over time can be the difference between winning and losing a speech competition.)
• ending with an apology undermining your credibility. For example:  'Sorry for going on so long. I know it can be a bit boring listening to someone like me.'  
• adding new material just as you finish which confuses your audience. The introduction of information belongs in the body of your speech.
• making the ending too long in comparison to the rest of your speech.
• using a different style or tone that doesn't fit with what went before it which puzzles listeners.
• ending abruptly without preparing the audience for the conclusion. Without a transition, signal or indication you're coming to the end of your talk they're left waiting for more.

* Re  The 'Wing It' Department

One of the most galling parts of ending a speech weakly is knowing it's avoidable. Ninety nine percent of the time it didn't have to happen that way. But that's the consequence of 'winging it', trying to do something without putting the necessary thought and effort in.

It's such a sod when there's no one to blame for the poor conclusion of your speech but yourself! ☺

How to end a Maid of Honor speech: 20 examples

More endings! These are for Maid of Honor speeches. There's twenty examples of varying types: funny, ones using Biblical and other quotations... Go to: how to end a Maid of Honor speech    

How to write a speech introduction

Now that you know how to end a speech effectively, find out how to open one well. Discover the right hook to use to captivate your audience.

Find out more: How to write a speech introduction: 12 of the very best ways to open a speech .

More speech writing help

You do not need to flail around not knowing what to do, or where to start.

Visit this page to find out about  structuring and writing a speech . 

You'll find information on writing the body, opening and conclusion as well as those all important transitions. There's also links to pages to help you with preparing a speech outline, cue cards, rehearsal, and more. 

Research on what, and how, people remember: primacy and recency 

McLeod, S. A. (2008).  Serial position effect .  (Primacy and recency, first and last)  Simply Psychology.

Hopper, Elizabeth. "What Is the Recency Effect in Psychology?" ThoughtCo, Feb. 29, 2020.

ScienceDirect: Recency Effect - an overview of articles from academic Journals & Books covering the topic.

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30 Examples: How to Conclude a Presentation (Effective Closing Techniques)

By Status.net Editorial Team on March 4, 2024 — 9 minutes to read

Ending a presentation on a high note is a skill that can set you apart from the rest. It’s the final chance to leave an impact on your audience, ensuring they walk away with the key messages embedded in their minds. This moment is about driving your points home and making sure they resonate. Crafting a memorable closing isn’t just about summarizing key points, though that’s part of it, but also about providing value that sticks with your listeners long after they’ve left the room.

Crafting Your Core Message

To leave a lasting impression, your presentation’s conclusion should clearly reflect your core message. This is your chance to reinforce the takeaways and leave the audience thinking about your presentation long after it ends.

Identifying Key Points

Start by recognizing what you want your audience to remember. Think about the main ideas that shaped your talk. Make a list like this:

• The problem your presentation addresses.
• The evidence that supports your argument.
• The solution you propose or the action you want the audience to take.

These key points become the pillars of your core message.

Contextualizing the Presentation

Provide context by briefly relating back to the content of the whole presentation. For example:

• Reference a statistic you shared in the opening, and how it ties into the conclusion.
• Mention a case study that underlines the importance of your message.

Connecting these elements gives your message cohesion and makes your conclusion resonate with the framework of your presentation.

30 Example Phrases: How to Conclude a Presentation

• 1. “In summary, let’s revisit the key takeaways from today’s presentation.”
• 2. “Thank you for your attention. Let’s move forward together.”
• 3. “That brings us to the end. I’m open to any questions you may have.”
• 4. “I’ll leave you with this final thought to ponder as we conclude.”
• 5. “Let’s recap the main points before we wrap up.”
• 6. “I appreciate your engagement. Now, let’s turn these ideas into action.”
• 7. “We’ve covered a lot today. To conclude, remember these crucial points.”
• 8. “As we reach the end, I’d like to emphasize our call to action.”
• 9. “Before we close, let’s quickly review what we’ve learned.”
• 10. “Thank you for joining me on this journey. I look forward to our next steps.”
• 11. “In closing, I’d like to thank everyone for their participation.”
• 12. “Let’s conclude with a reminder of the impact we can make together.”
• 13. “To wrap up our session, here’s a brief summary of our discussion.”
• 14. “I’m grateful for the opportunity to present to you. Any final thoughts?”
• 15. “And that’s a wrap. I welcome any final questions or comments.”
• 16. “As we conclude, let’s remember the objectives we’ve set today.”
• 17. “Thank you for your time. Let’s apply these insights to achieve success.”
• 18. “In conclusion, your feedback is valuable, and I’m here to listen.”
• 19. “Before we part, let’s take a moment to reflect on our key messages.”
• 20. “I’ll end with an invitation for all of us to take the next step.”
• 21. “As we close, let’s commit to the goals we’ve outlined today.”
• 22. “Thank you for your attention. Let’s keep the conversation going.”
• 23. “In conclusion, let’s make a difference, starting now.”
• 24. “I’ll leave you with these final words to consider as we end our time together.”
• 25. “Before we conclude, remember that change starts with our actions today.”
• 26. “Thank you for the lively discussion. Let’s continue to build on these ideas.”
• 27. “As we wrap up, I encourage you to reach out with any further questions.”
• 28. “In closing, I’d like to express my gratitude for your valuable input.”
• 29. “Let’s conclude on a high note and take these learnings forward.”
• 30. “Thank you for your time today. Let’s end with a commitment to progress.”

Summarizing the Main Points

When you reach the end of your presentation, summarizing the main points helps your audience retain the important information you’ve shared. Crafting a memorable summary enables your listeners to walk away with a clear understanding of your message.

Effective Methods of Summarization

To effectively summarize your presentation, you need to distill complex information into concise, digestible pieces. Start by revisiting the overarching theme of your talk and then narrow down to the core messages. Use plain language and imagery to make the enduring ideas stick. Here are some examples of how to do this:

• Use analogies that relate to common experiences to recap complex concepts.
• Incorporate visuals or gestures that reinforce your main arguments.

The Rule of Three

The Rule of Three is a classic writing and communication principle. It means presenting ideas in a trio, which is a pattern that’s easy for people to understand and remember. For instance, you might say, “Our plan will save time, cut costs, and improve quality.” This structure has a pleasing rhythm and makes the content more memorable. Some examples include:

• “This software is fast, user-friendly, and secure.”
• Pointing out a product’s “durability, affordability, and eco-friendliness.”

Reiterating the Main Points

Finally, you want to circle back to the key takeaways of your presentation. Rephrase your main points without introducing new information. This reinforcement supports your audience’s memory and understanding of the material. You might summarize key takeaways like this:

• Mention the problem you addressed, the solution you propose, and the benefits of this solution.
• Highlighting the outcomes of adopting your strategy: higher efficiency, greater satisfaction, and increased revenue.

Creating a Strong Conclusion

The final moments of your presentation are your chance to leave your audience with a powerful lasting impression. A strong conclusion is more than just summarizing—it’s your opportunity to invoke thought, inspire action, and make your message memorable.

Incorporating a Call to Action

A call to action is your parting request to your audience. You want to inspire them to take a specific action or think differently as a result of what they’ve heard. To do this effectively:

• Be clear about what you’re asking.
• Explain why their action is needed.
• Make it as simple as possible for them to take the next steps.

Example Phrases:

• “Start making a difference today by…”
• “Join us in this effort by…”
• “Take the leap and commit to…”

Leaving a Lasting Impression

End your presentation with something memorable. This can be a powerful quote, an inspirational statement, or a compelling story that underscores your main points. The goal here is to resonate with your audience on an emotional level so that your message sticks with them long after they leave.

• “In the words of [Influential Person], ‘…'”
• “Imagine a world where…”
• “This is more than just [Topic]; it’s about…”

Enhancing Audience Engagement

To hold your audience’s attention and ensure they leave with a lasting impression of your presentation, fostering interaction is key.

Q&A Sessions

It’s important to integrate a Q&A session because it allows for direct communication between you and your audience. This interactive segment helps clarify any uncertainties and encourages active participation. Plan for this by designating a time slot towards the end of your presentation and invite questions that promote discussion.

• “I’d love to hear your thoughts; what questions do you have?”
• “Let’s dive into any questions you might have. Who would like to start?”
• “Feel free to ask any questions, whether they’re clarifications or deeper inquiries about the topic.”

Encouraging Audience Participation

Getting your audience involved can transform a good presentation into a great one. Use open-ended questions that provoke thought and allow audience members to reflect on how your content relates to them. Additionally, inviting volunteers to participate in a demonstration or share their experiences keeps everyone engaged and adds a personal touch to your talk.

• “Could someone give me an example of how you’ve encountered this in your work?”
• “I’d appreciate a volunteer to help demonstrate this concept. Who’s interested?”
• “How do you see this information impacting your daily tasks? Let’s discuss!”

Delivering a Persuasive Ending

At the end of your presentation, you have the power to leave a lasting impact on your audience. A persuasive ending can drive home your key message and encourage action.

Sales and Persuasion Tactics

When you’re concluding a presentation with the goal of selling a product or idea, employ carefully chosen sales and persuasion tactics. One method is to summarize the key benefits of your offering, reminding your audience why it’s important to act. For example, if you’ve just presented a new software tool, recap how it will save time and increase productivity. Another tactic is the ‘call to action’, which should be clear and direct, such as “Start your free trial today to experience the benefits first-hand!” Furthermore, using a touch of urgency, like “Offer expires soon!”, can nudge your audience to act promptly.

Final Impressions and Professionalism

Your closing statement is a chance to solidify your professional image and leave a positive impression. It’s important to display confidence and poise. Consider thanking your audience for their time and offering to answer any questions. Make sure to end on a high note by summarizing your message in a concise and memorable way. If your topic was on renewable energy, you might conclude by saying, “Let’s take a leap towards a greener future by adopting these solutions today.” This reinforces your main points and encourages your listeners to think or act differently when they leave.

Frequently Asked Questions

What are some creative strategies for ending a presentation memorably.

To end your presentation in a memorable way, consider incorporating a call to action that engages your audience to take the next step. Another strategy is to finish with a thought-provoking question or a surprising fact that resonates with your listeners.

Can you suggest some powerful quotes suitable for concluding a presentation?

Yes, using a quote can be very effective. For example, Maya Angelou’s “People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” can reinforce the emotional impact of your presentation.

What is an effective way to write a conclusion that summarizes a presentation?

An effective conclusion should recap the main points succinctly, highlighting what you want your audience to remember. A good way to conclude is by restating your thesis and then briefly summarizing the supporting points you made.

As a student, how can I leave a strong impression with my presentation’s closing remarks?

To leave a strong impression, consider sharing a personal anecdote related to your topic that demonstrates passion and conviction. This helps humanize your content and makes the message more relatable to your audience.

How can I appropriately thank my audience at the close of my presentation?

A simple and sincere expression of gratitude is always appropriate. You might say, “Thank you for your attention and engagement today,” to convey appreciation while also acknowledging their participation.

What are some examples of a compelling closing sentence in a presentation?

A compelling closing sentence could be something like, “Together, let’s take the leap towards a greener future,” if you’re presenting on sustainability. This sentence is impactful, calls for united action, and leaves your audience with a clear message.

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9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech. Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

• Summarizes the points. By restating your points your audience is more likely to remember them.
• Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
• Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

• Transition statement to ending.
• Review the main points–repeat the thesis.
• If it is a persuasive speech, tell the audience what you want them to do or think.
• Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

EXAMPLE Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Stella Young, I’m not your inspiration, thank you very much. https://www.youtube.com/watch?v=GtPGrLoU5Uk

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. T oday you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch this clip for how BJ Miller ends with a powerful thought and a powerful word. 

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination. BJ Miller, What Really Matters at the End of Life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch this clip for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea. 

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Yubing Zhang, Life Begins at the End of Your Comfort Zone. 

End With Quote

If you end your speech with a quote, attend to the following.

• Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
• Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch this clip for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Sir Ken Robinson, How to Escape Education’s Death Valley. 

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch this clip for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.” (I have the video cued to play just the closing)

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster. Barry Schwartz, The Paradox of Choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch this clip for how Malala Yousafzai ends with a series of parallel statements to build momentum. Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (I have the video cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

Malala Yousafzai,  United Nations Youth Assembly

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch this clip for how Hans Rosling ends this thought-provoking talk on a positive note. (I have the video cued to play just the closing)

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Hans Rosling, Facts about the Population.

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch this clip for how Melissa Butler ends with a challenge. (I have the video cued to play just the closing)

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you . Melissa Butler, Why You Think You’re Ugly. 

Watch this clip as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way: What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward. Darren LaCroiz, Winning Speech delivered at National Speech Association

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch this clip for how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

David Eagleman, Can We Create New Senses for Humans? 

Watch this clip for how Lera Boroditsky ends with a personal note and a  powerful final question. (I have the video cued to play just the closing)

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?” Lera Boroditsky, How Language Shapes the Way We Think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch this clip for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Chimamanda Ngozi Adichie,  The Danger of a Single Story  

Watch this clip for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.

And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Dan Pink, The Puzzle of Motivation

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch this clip for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Andrew Dunham, Valedictorian Comes Out As Autistic During Speech

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch this clip for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve (I have the video cued to play just the closing)

https://youtu.be/9-5SMpg7Q0k?t=913 If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that  it is possible  to live and grieve at the same time. And for that I will be always grateful. Lucy Hone, The Three Secrets of Resilient People

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

“Times about up.”

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. Your focus should be on your audience and what they need and what they need to hear is your idea.  Send a thank you letter to the team if you want them to feel your appreciation.

“I’m Sorry”

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

• You want to end with powerful words. “Thank you” are not strong words.
• The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
• It is not a very creative way to end.
• It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

• It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
• It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
• It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

• Have I signaled my speech is coming to an end with my words or my voice?
• Have I restated my main points?
• If I am persuading my audience, do they know what I want them to do or think?
• Have I written the last three to five words in such a way that I end with powerful words?
• Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

• A speech closing should include a review of the main points and a purposeful closing sentence.
• Persuasive speech endings should tell the audience specifically what they should do or think about.
• The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
• Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

Adichie, C.N. (2009). The danger of a single story. [Video]. YouTube https://www.youtube.com/watch?v=D9Ihs241zeg Standard YouTube License.

Anderson, C. (2016). TED talks: The official TED guide to public speaking. Mariner Books.

Barot, H.  Fifteen powerful speech ending lines (and tips to create your own). Frantically Speaking. https://franticallyspeaking.com/15-powerful-speech-ending-lines-and-tips-to-create-your-own/

Boroditsky, L. (2017). How language shapes the way we think.  https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think  Standard Youtube License. 

Butler, M. (2018). Why you think you’re ugly. [Video]. YouTube  https://www.youtube.com/watch?v=imCBztvKgus  Standard YouTube License. 

Dunham. A. (2019). Valedictorian comes out as autistic during speech. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard Youtube License. 

Eagleman, D. (2015). Can we create new senses for humans?[Video]. YouTube  https://youtu.be/4c1lqFXHvqI  Standard YouTube License. 

Hone, L. (2019).  The three secrets of resilient people. [Video]. YouTube  https://youtu.be/NWH8N-BvhAw  Standard YouTube License. 

Jeff, P. (2009). Ten ways to end your speech with a bang. http://sixminutes.dlugan.com/10-ways-to-end-your-speech

Jobs, S. (2005). You’ve got to find what you love. https://news.stanford.edu/2005/06/14/jobs-061505/

Khanna, P. (2016). Let the head of TED show you how to end your speech with power. https://www.fastcompany.com/3059459/let-the-head-of-ted-show-you-how-to-end-your-speech-with-p

Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation). https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

LaCroix, D. (2001). World champion of public speaking. [Video]. YouTube  https://www.youtube.com/watch?v=FUDCzbmLV-0  Standard YouTube License. 

Mandela, N. (2011). Speech from the dock in the Rivonia trial.[Video]. YouTube https://www.nelsonmandela.org/news/entry/i-am-prepared-to-die  Standard YouTube License. 

Mandela, N. (1994). Presidential Inaugural Speech. [Video]. YouTube  https://www.americanrhetoric.com/speeches/nelsonmandelainauguralspeech.htm  Standard YouTube License. 

Miller, B.J. (2015). What really matters at the end of life. [Video]. YouTube  https://www.ted.com/talks/bj_miller_what_really_matters_at_the_end_of_life?language=en  Standard YouTube License. 

Moth. (2021). Storytelling tips and tricks: How to tell a successful story. https://themoth.org/share-your-story/storytelling-tips-tricks 

Obama, B. (2016). White House correspondents dinner. [Video]. YouTube  https://www.youtube.com/watch?v=NxFkEj7KPC0  Standard YouTube License. 

Pink, D. (2009). The puzzle of motivation. [Video]. YouTube  https://www.ted.com/talks/dan_pink_the_puzzle_of_motivation  Standard YouTube License. 

Rothwell, D. (2014). Practically Speaking. Oxford University Press.Robinson, K. (2013). How to escape education’s death valley. [Video]. YouTube  https://www.youtube.com/watch?v=wX78iKhInsc  Standard YouTube License. 

Rosling, H. (2014). Don’t Panic-Hans Rosling showing the facts about population.[Video]. YouTube https://www.youtube.com/watch?v=FACK2knC08E  Standard YouTube License. 

Schwartz, B. (2005). The paradox of choice. [Video]. YouTube  https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice  Standard YouTube License. 

Toastmasters International. (2016). Concluding your Speech. https://www.toastmasters.org/Resources/Concluding-Your-Speech

Young, S. (2014). I’m not your inspiration, thank you very much. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard YouTube License. 

Yousafzai, M. (2013). Malala Yousafzai addresses United Nations Youth Assembly. [Video]. YouTube https://youtu.be/3rNhZu3ttIU  Standard YouTube License. 

Zhang, Y. (2015). Life begins at the end of your comfort zone. [Video]. YouTube https://www.youtube.com/watch?v=cmN4xOGkxGo  Standard YouTube License. 

Media Attributions

• Audience clapping © Alex Motoc is licensed under a CC BY (Attribution) license
• jose-aragones-81QkOoPGahY-unsplash © Jose Aragones is licensed under a CC BY (Attribution) license

Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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How to Conclude a Speech

Last Updated: May 15, 2023 Fact Checked

This article was co-authored by Gale McCreary . Gale McCreary is the Founder and Chief Coordinator of SpeechStory, a nonprofit organization focused on improving communication skills in youth. She was previously a Silicon Valley CEO and President of a Toastmasters International chapter. She has been recognized as Santa Barbara Entrepreneurial Woman of the Year and received Congressional recognition for providing a Family-Friendly work environment. She has a BS in Biology from Stanford University. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 115,871 times.

The last moments are where a good speech can be made. If you want to leave your audience stunned, you can learn the basics needs of a good conclusion, as well as some tactics for ending creatively. You can also learn what techniques to avoid.

Things You Should Know

• Summarize the main points of your speech to remind listeners what they've learned.
• Recall something from the introduction so your speech comes full circle.
• Thank your audience for attending and listening.

Concluding Your Speech

• Use the chance to repeat your thesis a final time, if necessary. What's the one thing you hope someone remembers from your speech? What's the one thing that needs to be learned?
• In informal speeches, repeating the main points won't be necessary. If you're giving a toast at a wedding, you don't need to run back through a list of the great things about the groom.

• If you started the speech by drawing a sad portrait of a recently returned veteran who couldn't get work, or health insurance, and ended up in dire straits, that can be a heart-breaking intro. Pick back up with the story in conclusion to let you know where that vet is now.
• Any kind of reference can work. If you started a speech with a quote by Thomas Paine, end with more about Thomas Paine. The bookend technique is an excellent way of signaling the end for the audience.

• Put a face on things. Case studies and personal examples are extremely effective in helping an audience connect with a complicated issue or topic.
• Some people like to use this technique for the introduction, but it can be unexpected and even more effective to wait and use it at the conclusion, especially for speeches that are a little bit shorter.

• "We can turn back the oceans and stop the warming of our planet. It's not too late, as the title of my speech promises. It's not too late for any of us."

• It's also appropriate to use a "thank you" as the very last thing that you say: "We must continue fighting the good fight on climate change, for our children, for our economy, and for ourselves. Thank you." Cue applause.
• Sometimes, it's also appropriate to ask for questions if the occasion calls for it. People should be sure your speech is over, but if people seem hesitant, it's ok to say, "I'd be happy to take questions, if anyone has them."

Nailing the Ending

• "The fight for climate change (pause ) is a fight (pause) that we must (pause) win. Our children (pause). Our children's children (pause). Demand it."

• Return to the story of the veteran struggling to find work. With the sorts of infrastructure you're calling for in your speech, maybe he could be working a specific job, and getting into his own house, and even starting to plant a garden in the yard, something he always wanted to do. Dream a little, and let your audience do the same.

• "We must do this for our children, we must do this for our neighbors, we must do this for America, we must do this for the world, we must do this for the oceans, we must do this for the forests..."
• "Politicians can't legislate this. Architects can't build this. Artists can't dream this. Developers can't innovate this. Only you can do this."

• Address the audience specifically. Start using "you" toward the end of the speech, or address an individual in the audience to help bring it home.

Avoiding Common Mistakes

• "Well, that's pretty much it."
• "That's it."
• "I'm done."

• When the speech is over, don't keep talking. Even if you just remembered a point you forgot to make a few minutes ago, don't launch back into the speech when people are clapping, or once they're finished. When the speech is over, let it be over. If there's a chance for Q & A, then get to it then.

• Some speeches can be leavened with a bit of humor in the ending. If you've just given a particularly touching toast at a wedding, it might be good to release a bit of the tension with a well-placed gag. Probably not so much for a professional presentation.

Community Q&A

• Don't overwrite it. After your first few drafts, sit back and let it rest a few days. Then come back to your ending with new perspective. Pretend that you are listening to someone else say it for the first time. Read it like you will at the event. Then go back to editing. Thanks Helpful 4 Not Helpful 0
• Catch your audience's attention. Use a shocking fact, or statistic that will leave the listeners thinking and will urge them to action. Thanks Helpful 2 Not Helpful 0

You Might Also Like

• ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/introductions-and-conclusions
• ↑ https://westsidetoastmasters.com/article_reference/12_ways_to_end_your_speech.html
• ↑ https://www.indeed.com/career-advice/career-development/how-to-conclude-a-presentation
• ↑ https://courses.lumenlearning.com/boundless-communications/chapter/conclusion/
• ↑ https://www.linkedin.com/pulse/best-call-action-speech-examples-mitch-carson?trk=public_profile_article_view
• ↑ https://www.hamilton.edu/academics/centers/oralcommunication/guides/avoid-these-common-speech-mistakes-1

About This Article

To conclude a speech, try summarizing the main points you made throughout it so you can remind the listener what you want them to learn or take away. In some cases, you can use the conclusion to recall the introduction, showing how the speech comes full circle. Or, if you have a catchy title, work it into the conclusion to grab your audience's attention. You can also signal the ending by thanking the audience for listening or simply stating “In conclusion” to let your listeners know it’s time to wrap up. To put extra emphasis on your ending, slow your speech to get people to perk up and really hear your final points. To learn how to use your conclusion as a call to action, keep reading! Did this summary help you? Yes No

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• How to End a Speech: What You Need for a Bang

A good talk or public speech is like a good play, movie, or song.

It opens by arresting the listener’s attention, develops point by point, and then ends strongly, ensuring that the audience’s attention is maintained throughout.

The truth is, if you don’t know how to end a speech, the overall message won’t be persuasive and your key points may get lost.

The words you say at the beginning, and especially at the end of your talk, are usually the most persuasive parts of the speech and will be remembered longer than almost any other part of your speech. It’s crucial to leave a lasting impression with a powerful conclusion.

Some of the great speeches in history and some of the most memorable Ted talks have ended with powerful, stirring words that live on in memory.

How do you end a speech and get the standing ovation that you deserve?

Keep reading to discover how…

Here are 9 tips and examples for concluding a speech.

To ensure that your conclusion is as powerful as it can be, you must plan it word for word, including a strong closing statement.

Ask yourself,  “What is the purpose of this talk?”

Your answer should involve the actions that you want your listeners to take after hearing you speak on this subject.

When you are clear about the end result you desire, it becomes much easier to design a conclusion that asks your listeners to take that action. It is also crucial to restate a key idea to reinforce your message and leave a lasting impression.

The best strategy for ending with a BANG is to plan your close before you plan the rest of your speech.

You then go back and design your opening so that it sets the stage for your conclusion.

The body of your talk is where you present your ideas and make your case for what you want the audience to think, remember, and do after hearing you speak.

2) Always End A Speech With A Call To Action

It is especially important to tell the audience what you want it to do as a result of hearing you speak.

A call to action is the best way to wrap up your talk with strength and power. Reinforce your key points by summarizing the main message, ensuring it leaves a lasting impression. Closing the speech effectively can evoke emotions and make a significant impact on the audience.

Here’s a Speech Call To Action Example

“We have great challenges and great opportunities, and with your help, we will meet them and make this next year the best year in our history!”

Consider ending with a thought-provoking question to challenge the audience to think differently and inspire them to take action.

Whatever you say, imagine an exclamation point at the end. As you approach the conclusion, pick up your energy and tempo.  This is even more important if  the presentation you are giving is virtual .

Speak with strength and emphasis.

Drive the final point home.

Regardless of whether the audience participants agree with you or are willing to do what you ask, it should be perfectly clear to them what you are requesting.

3) End a Speech With a Summary

There is a simple formula for any talk:

• Tell them what you are going to tell them.
• Then, tell them what you told them.

As you approach the end of your talk, say something like,

“Let me briefly restate these main points…”

You then list your key points, one by one, and repeat them to the audience, showing how each of them links to the other points.

Audiences appreciate a linear repetition of what they have just heard. This repetition helps make your message memorable and ensures that your key points leave a lasting impression.

This makes it clear that you are coming to the end of your talk.

4) Close with a Story

As you reach the end of your talk, you can say,

“Let me tell you a story that illustrates what I have been talking about…”

You then tell a brief story with a moral and then tell the audience what the moral is. Using effective body language, such as maintaining eye contact, smiling, and using open gestures, can make your story more impactful and leave a lasting impression.

Don’t leave it to them to figure out for themselves.

Often you can close with a story that illustrates your key points and then clearly links to the key message that you are making with your speech.

To learn more about storytelling in speaking, you can read my previous blog post  “8 Public Speaking Tips to Wow Your Audience.”

5) Make Them Laugh

You can close with humor.

You can tell a joke that loops back into your subject and repeats the lesson or main point you are making with a story that makes everyone laugh.

During my talks on planning and persistence, I discuss the biggest enemy that we have, which is the tendency to follow the path of least resistance. I then tell this story.

Ole and Sven are out hunting in Minnesota and they shoot a deer. They begin dragging the deer back to the truck by the tail, but they keep slipping and losing both their grip and their balance.

A farmer comes along and asks them, “What are you boys doing?”

They reply, “We’re dragging the deer back to the truck.”

The farmer tells them, “You are not supposed to drag a deer by the tail. You’re supposed to drag the deer by the handles. They’re called antlers. You’re supposed to drag a deer by the antlers.”

Ole and Sven say, “Thank you very much for the idea.”

They begin pulling the deer by the antlers. After about five minutes, they are making rapid progress. Ole says to Sven, “Sven, the farmer was right. It goes a lot easier by the antlers.”

Sven replies, “Yeah, but we’re getting farther and farther from the truck.”

After the laughter dies down, I say…

“The majority of people in life are pulling the easy way, but they are getting further and further from the ‘truck’ or their real goals and objectives.”

A memorable statement like this can make the humor more effective by condensing the core message into a crisp and authentic sound bite.

That’s just one example of closing using humor.

6) Make It Rhyme

You can close with a poem.

There are many fine poems that contain messages that summarize the key points you want to make. Here are some practical tips for selecting and delivering a poem: choose a poem that resonates with your message, practice your delivery to ensure it flows naturally, and use appropriate pauses to emphasize key lines.

You can select a poem that is moving, dramatic, or emotional.

For years I ended seminars with the poem,  “Don’t Quit,”  or  “Carry On!”  by Robert W. Service. It was always well received by the audience.

7) Close With Inspiration for A Lasting Impression

You can end a speech with something inspirational as well.

If you have given an uplifting talk, remember that hope is, and has always been, the main religion of mankind.

People love to be motivated and inspired to be or do something different and better in the future.

Here are a few of  my favorite inspirational quotes  that can be tied into most speeches.  You can also  read this collection of leadership quotes  for further inspiration.

Remember, everyone in your audience is dealing with problems, difficulties, challenges, disappointments, setbacks, and temporary failures.

For this reason, everyone appreciates a poem, quote, or story of encouragement that gives them strength and courage.

Here are 7 Tips to Tell an Inspiring Poem or Story to End Your Speech

• You have to slow down and add emotion and drama to your words.
• Raise your voice on a key line of the poem, and then drop it when you’re saying something that is intimate and emotional.
• Pick up the tempo occasionally as you go through the story or poem, but then slow down on the most memorable parts.
• Especially, double the number of pauses you normally use in a conversation.
• Use dramatic pauses at the end of a line to allow the audience to digest the words and catch up with you.
• Smile if the line is funny, and be serious if the line is more thought-provoking or emotional.
• When you come to the end of your talk, be sure to bring your voice up on the last line, rather than letting it drop. Remember the  “exclamation point”  at the end to reinforce your main message and leave a lasting impression.

Try practicing on this poem that I referenced above…

Read through  “Carry On!” by Robert Service

Identify the key lines, intimate parts, and memorable parts, and recite it.

8) Make it Clear That You’re Done

When you say your final words, it should be clear to everyone that you have ended. A strong closing statement is crucial in signaling the end of your speech, leaving a lasting impression, and ensuring that the audience remembers the key points. There should be no ambiguity or confusion in the mind of your audience. The audience members should know that this is the end.

Many speakers just allow their talks to wind down.

They say  something with filler words  like,  “Well, that just about covers it. Thank you.”

This isn’t a good idea…

It’s not powerful…

It’s not an authoritative ending and thus detracts from your credibility and influence.

When you have concluded, discipline yourself to stand perfectly still. Select a friendly face in the audience and look straight at that person.

If it is appropriate, smile warmly at that person to signal that your speech has come to an end.

Resist the temptation to:

• Shuffle papers.
• Fidget with your clothes or microphone.
• Move forward, backward, or sideways.
• Do anything else except stand solidly, like a tree.

9) Let Them Applaud

When you have finished your talk, the audience members will want to applaud. Using effective body language, such as maintaining eye contact, smiling, and using open gestures, can signal to the audience that it is time to begin clapping.

What they need from you is a clear signal that now is the time to begin clapping.

How do you signal this?

Some people will recognize sooner than others that you have concluded your remarks.

In many cases, when you make your concluding comments and stop talking, the audience members will be completely silent.

They may be unsure whether you are finished.

They may be processing your final remarks and thinking them over. They may not know what to do until someone else does something.

In a few seconds, which will often feel like several minutes, people will applaud.

Then another…

Then the entire audience will begin clapping.

When someone begins to applaud, look directly at that person, smile, and mouth the words  thank you.

As more and more people applaud, sweep slowly from person to person, nodding, smiling and saying, “Thank You.”

Eventually, the whole room will be clapping.

There’s no better reward for overcoming your  fear of public speaking  than enjoying a round of applause.

BONUS TIP: How to Handle a Standing Ovation

If you’ve given a moving talk and really connected with your audience, someone will stand up and applaud. To encourage a standing ovation, make your message memorable by using repetition of your keyword or phrase and incorporating relevant visuals or metaphors to leave a lasting impression on the audience. When this happens, encourage others by looking directly at the clapper and saying,  “Thank you.”

This will often prompt other members of the audience to stand.

As people see others standing, they will stand as well, applauding the whole time.

It is not uncommon for a speaker to conclude his or her remarks, stand silently, and have the entire audience sit silently in response.

Stand Comfortably And Shake Hands

But as the speaker stands there comfortably, waiting for the audience to realize the talk is over, one by one people will begin to applaud and often stand up one by one. Using positive body language, such as maintaining eye contact, smiling, and using open gestures, can leave a lasting impression on the audience.

If the first row of audience members is close in front of you, step or lean forward and shake that person’s hand when one of them stands up to applaud.

When you shake hands with one person in the audience, many other people in the audience feel that you are shaking their hands and congratulating them as well.

They will then stand up and applaud.

Soon the whole room will be standing and applauding.

Whether you receive a standing ovation or not, if your introducer comes back on to thank you on behalf of the audience, smile and shake their hand warmly.

If it’s appropriate, give the introducer a hug of thanks, wave in a friendly way to the audience, and then move aside and give the introducer the stage.

Follow these tips to get that standing ovation every time.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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Different Ways to End a Presentation or Speech

November 6, 2017 - Dom Barnard

The beginning and ending of your presentation are the most important. The  beginning  is where you grab the audience’s attention and ensure they listen to the rest of your speech. The conclusion gives you a chance to leave a lasting impression that listeners take away with them.

Studies show  that when people are tasked with recalling information, they “best performance at the beginning and end”. It’s therefore essential you leave an impact with your closing statement. A strong ending motivates, empowers and encourages people to take action.

The power of three

The rule of three is a simple yet powerful method of communication and we use it often in both written and verbal communication. Using information in patterns of three makes it  more memorable  for the audience.

Examples of the power of three being used:

• This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning – Winston Churchill
• Blood, sweat and tears – General Patton
• I came, I saw, I conquered – Julius Caesar

A compelling story

Ending your presentation on a short story, especially if that story is personal or illustrates how the content presented affects others is the best way to conclude.

If you want to talk about a customer experience or successful case study, think about how you can turn it into a meaningful story which the audience will remember and even relate to. Creating empathy with your audience and tying the story back to points made throughout the presentation ensures your presentation will be well received by the audience.

A surprising fact

A surprising fact has the power to re-engage the audience’s attention, which is most likely to wane by the end of a presentation. Facts with  statistical numbers  in them work well – you can easily search online for facts related to your speech topic. Just make use you remember the source for the fact in case you are questioned about it.

A running clock

Marketing and advertising executive Dietmar Dahmen ends his Create Your Own Change talk with a running clock to accompany his last statement. “Users rule,” he says, “so stop waiting and start doing. And you have to do that now because time is running out.”

If you’re delivering a time-sensitive message, where you want to urge your listeners to move quickly, you can have a background slide with a  running timer  to add emphasis to your last statement.

Acknowledging people or companies

There are times when it’s appropriate to thank people publicly for helping you – such as

• Presenting a research paper and want to thank people involved in the project
• Presenting data or information obtained from a company or a person
• When someone helped you build the presentation if it’s a particularly complex one

You can even use the  PowerPoint credits  feature for additional ‘wow’ factor.

A short, memorable sentence

A sound bite is an attention magnet. It cuts to the core of your central message and is one of the most memorable takeaways for today’s  Twitter-sized  attention spans. Consider Steve Jobs’ famous last line at his commencement address at Stanford University: “Stay hungry, stay foolish.”

Think about how you can distil your message down to a crisp, memorable statement. Does it represent your authentic voice? Does it accurately condense what your core message is about? Listeners, especially business audiences, have a radar that quickly spots an effort to impress rather than to genuinely communicate an important message.

An interesting quote

A relatively easy way to end your speech is by using a quote. For this to be effective, however, the quote needs to be one that has not been heard so often that it has become cliché.

To access fresh quotes, consider searching current personalities rather than historical figures. For example, a quote on failing from J.K. Rowling: “It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all – in which case, you fail by default.”

You need to figure out what resonates with your audience, and choose a quote that fits the presentation theme. If you’re up to it, you can round off the quote with your own thoughts as well.

A visual image

Make use of this power by ending your presentation with a riveting visual that ties to your take-home message. Leave this slide on when you finish your presentation to give the audience something to look at and think about for the next few minutes.

Use a summary slide instead of a ‘thank you’ slide

‘Thank You’ slides don’t really help the audience. You should be verbally saying ‘Thank you’, with a smile and with positive eye contact, putting it on a slide removes the sentiment.

Instead of a ‘Thank You’ slide, you can use a  summary slide  showing all the key points you have made along with your call to action. It can also show your name and contact details.

This slide is the only slide you use that can contain a lot of text, use bullet points to separate the text. Having all this information visible during the Q&A session will also help the audience think of questions to ask you. They may also choose to take photos of this slide with their phone to take home as a summary of your talk and to have your contact details.

Repeat something from the opening

Closing a presentation with a look back at the opening message is a popular technique. It’s a great way to round off your message, whilst simultaneously summing up the entire speech and creating a feeling of familiarity for the audience. Comedians do this well when they tie an earlier joke to a later one.

Doing this will signal to the audience that you are coming to the end of your talk. It completes the circle – you end up back where you started.

There are a few ways to approach this technique:

• Set up a question at the beginning of your speech and use your ending to answer it
• Finish a story you started, using the anecdote to demonstrate your message
• Close with the title of the presentation – this works best with a provocative, memorable title

Link the main points to the key message

At the beginning of your talk, it’s important to map out the main ideas you will talk about. An audience that doesn’t know the stages of the journey you are about to take them on will be less at ease than one that knows what lies ahead. At the end of your talk, take them back over what you’ve spoken about but don’t just list the different ideas you developed, show how they are related and how they support your main argument.

Finish with enthusiasm

It’s only natural that you’ll feel tired when you get to the end of your talk. The adrenaline that was racing through your body at the beginning has now worn off.

It’s crucial that the audience feels that you are enthusiastic and open for questions. If you’re not enthusiastic about the presentation, why should the audience be?

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Don’t end with audience questions

When the  Q&A session  is over, stand up, get their attention and close the presentation. In your closing give your main argument again, your call to action and deal with any doubts or criticisms that out in the Q&A.

A closing is more or less a condensed version of your conclusions and an improvised summary of the Q&A. It’s important that the audience goes home remembering the key points of the speech, not with a memory of a Q&A that may or may not have gone well or may have been dominated by someone other than you.

If possible, try and take questions throughout your presentation so they remain pertinent to the content.

Getting rid of the “questions?” slide

To start, let’s talk about what you shouldn’t do. You shouldn’t end a presentation with a slide that asks “Questions?” Everyone does and there is nothing memorable about this approach.

Ideally, you should take questions throughout the presentation so that the question asked and the answer given is relevant to the content presented. If you choose to take questions at the end of your presentation, end instead with a strong image that relates to your presentation’s content.

Worried about no audience questions?

If you’re afraid of not getting any questions, then you can arrange for a friend in the audience to ask one. The ‘plant’ is a good way to get questions started if you fear silence.

Chances are that people do want to ask questions, but no one wants to be the first to ask a question. If you don’t have a ‘plant’, you might need to get the ball rolling yourself. A good way to do this is for you to ask am open question to the audience. Ask the most confident looking person in the room for their opinion, or get the audience to discuss the question with the person sitting beside them.

A cartoon or animation

In his TED talk on  The Paradox of Choice  , Barry Schwartz ends his presentation with a cartoon of a fishbowl with the caption, “You can be anything you want to be – no limits.” He says, “If you shatter the fishbowl, so that everything is possible, you don’t have freedom, you have paralysis… Everybody needs a fishbowl”. This is a brilliant ending that combines visuals, humour and a metaphor. Consider ending your presentation with a relevant cartoon to make your message memorable.

Ask a rhetoric question

So, for example, if you’re finishing up a talk on the future of engineering, you might say, “I’d like to end by asking you the future of manufacturing, will it be completely taken over by robots in the next 30 years?”

The minute you  ask a question  , listeners are generally drawn into thinking about an answer. It’s even more engaging when the question is provocative, or when it touches potentially sensitive areas of our lives

Thank the audience

The simplest way to end a speech, after you’ve finished delivering the content, is to say, “thank you.” That has the benefit of being understood by everyone.

It’s the great way for anyone to signal to the audience that it’s time to applaud and then head home.

Call your audience to action and make it clear

It’s not enough to assume your message will inspire people to take action. You need to actually tell them to take action. Your call to action should be clear and specific. Your audience should be left with no doubt about what it is you’re asking.

Use the last few minutes of the presentation to reinforce the call to action you seek. Examples of strong calls to actions include:

• Retain 25% more employees with our personal development solution
• Save your business 150% by using this framework
• Donate today to save millions around the world

Make it clear that you’ve finished

Nothing is more uncomfortable than the silence of an audience working out if you’ve finished or not.

Your closing words should make it very clear that it’s the end of the presentation. The audience should be able to read this immediately, and respond. As we mentioned previously, saying “thank you” is a good way to finish.

If the applause isn’t forthcoming, stand confidently and wait. Don’t fidget and certainly don’t eke out a half-hearted, ‘And that just about covers it. Thank you’.

How To Close A Speech That Brings Your Audience To Their Feet

by Matt Eventoff

You’ve engaged your audience from the beginning of your presentation. They nodded as you delivered your message. Their eyes were locked as you wove through a carefully crafted medley of stories, anecdotes and analogies, all supporting your message. There’s no question; the majority of your audience agrees with what you’re saying.

Empowered, the time has come to bring your speech to a close, at which point you exclaim:

“In conclusion, I appreciate the time you spent listening about __________. Thank you.”

…and then nothing happens. Everyone quietly claps, or just nods, and leaves the conference room. What just happened? How did your audience go from edge-of-your-seat to almost asleep?

Whether you’re taking a company public, introducing a new product to market or delivering a lecture, the conclusion of the presentation is crucial to its success. It’s the final impression you leave with your audience. How you use those last few words will determine the kind of energy you leave in the room.

There are many effective ways to close a speech. In fact, many of the tips I’ve shared for opening a presentation will also work for the closing. One of my favorites techniques, however, is using a call to action because the closing of a speech is your chance to motivate your audience. Here are three ways to use it:

1. A Direct Call to Action.

A speech or presentation without a call to action is a speech or presentation probably not worth giving. The close of your speech should clearly spell out what you want your audience to do next. Here are some examples:

“In order to guarantee that we save __________ tomorrow, we need to __________ today! Let’s get to work.”

“If every person in this room leaves and immediately __________, I guarantee you’ll enjoy __________ next year!”

“We can have __________ or we can have __________. The choice is ours, and is based entirely on the decision we each individually make today. __________ or __________. I know I’m choosing __________.”

2. A Call to Vision.

You can also motivate your audience by sharing your vision. Create a mental picture for your listeners of what could happen as a result of your call to action . Dr. Martin Luther King Jr. illustrated this beautifully with the final words of his epic “I Have a Dream” speech:

“And when this happens, when we allow freedom to ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, “Free at last! free at last! thank God Almighty, we are free at last!”

3. A Call to Question.

Finally, end with a rhetorical question that captures your message and leaves the audience thinking. One that directly ties into your call to action can be very effective. Here are two examples:

“What choice will you make when you leave here today? Will go about your normal routine or will you __________?”

“Ultimately, the future of __________ lies in your hands. When will you be ready to do something about it?”

What’s your favorite way to close a speech? Please share it in the comments below.

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The grand finale: 12 ways to end your speech.

You begin your speech with a compelling opening. You cruise confidently into the body. Then you run out of gas as you come to the close of your speech. You finish speaking but your audience isn't finished listening - yet.

They stare at you. You stare at them. The silence is deafening. You fidget. You can hardly breathe. Finally, you blurt out: "Mr. Toastmaster." Or worse yet, you surrender to those two meaningless words: "Thank you." Mercifully, the audience applauds, putting you out of your misery. You can breathe again.

As a Toastmaster, you know there must be a better way to conclude your speech. After all, what the grand finale is to a musician, the conclusion is to a speaker. The ending of the speech is a chance to stir the audience to a standing ovation with a resounding call to action -- or a gentle tug on the heart strings.

That's why leading speakers don't end their speeches with a perfunctory or mundane "Thank you." Of the 217 speeches listed in William Safire's anthology, Lend Me your Ears: Great Speeches in History , only seven conclude with "Thank you."

How can you end your speech as confidently as you opened it? Try these 12 tips:

1. The Title Close. Use the title of your speech as your closing words. Last words linger, crystallizing your thoughts, galvanizing your message and mobilizing your audience. Just as comedians should "leave 'em laughing," speakers should "leave 'em thinking." (Hint: Try writing the ending of your speech first to better construct the title.)

2. The Circular Close. Refer back to your opening anecdote or quote and say: "We have arrived now at the close where we began." Reiterate the message you want your audience to remember. Summarize the main points in the classic: "Tell 'em what you are going to tell 'em; tell 'em, then tell 'em what you just told 'em."

3. The Challenging Close. If you were concluding a speech on the importance of taking action, you could say: "Let's turn from spectators into participants. Let's recall the inspiring words of U.S. President Theodore Roosevelt who said: 'Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to remain with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory nor defeat.' We have too much to do to sit on the sidelines. We need you to step out of the gray twilight into the bright sunshine so that we can all see the dawn of a new day."

4. The Invitation Close. If you were concluding a speech on the importance of getting involved in the education process, you could say: "More than 450 years before the birth of Christ, Confucius said: 'What I hear, I forget. What I see, I remember. What I do, I understand.' Let's do it together. We've heard what we have to do. We've seen what we need to do. Now is the time to do it and together we can. Do it!"

5. The Quotation Close. Find a famous quotation and use it like a lever to lift the close of your speech. If you were concluding a speech on the importance of embracing change, you could say: "Our tomorrows need new and different solutions today. Recall the insight of President Abraham Lincoln. On the brink of the Civil War, Lincoln looked change directly in the eye and said: 'The dogmas of the quiet past are inadequate for the stormy present and future. As our circumstances are anew, we must think anew and act anew.'

And so must we, ladies and gentlemen. We need to look at this old issue in a new way. Not simply for today but to make our tomorrows more rewarding, more fulfilling, more compelling because of the changes we make today. With your help we can think anew, and act anew on the new issues before us today."

6. The Repetitive Close. Find a phrase and structure it in a repetitive format that strikes the cadence of a drummer, building to a climax like this: "And so what we have been saying is that life is an adventure, dare it. A duty, perform it. An opportunity, take it. A journey, complete it. A promise, fulfill it. A puzzle, solve it. A goal, achieve it."

7. The Sing-Song Close. Ask the audience to repeat a phrase a few times in your speech. for example, you might say: "Toastmasters fosters learning." Ask your audience to repeat that phrase on cue. You can end by saying: "We all know that Toastmasters fosters... " (Pause and coax the audience's response with a wave of your hand to complete the phrase.)

8. The Suggestive Close. "Before I take questions, let me conclude with this point...."

9. The Benediction Close. "May God bless and keep you...."

10. The Congratulatory Close. "I salute all of you and everyone in your organization, and I look forward to your continued success...."

11. The Proverbial Close. Find a popular phrase and 1. twist it to fit your message like this: "May the transformational force be with you."

12. The Demonstration Close. Use a prop to signal the close of your speech. For example you could close a book and say: "This concludes this chapter in my life and now I stand firm to write my next chapter." Or don a cap as you conclude your speech and say: "It is time for me to head out and find the road to success."

Use these 12 techniques and you will be well on your way to developing the ultimate close - the personal signature close - that you'll eventually develop so well that you own it, like Barbara Walters who ends each of her 20/20 television programs with: "We're in touch, so you'll be in touch."

With these 12 techniques you will close your speeches more confidently and cogently.

Peter _ Jeff is a Toastmaster in Grand Rapids, Michigan.

Open Your Speech With a Bang... Close It With a Slam-Dunk

As Toastmasters, we are familiar with the three main elements of a good speech:

• Introduction - prepares the audience for what's coming and establishes the purpose of your talk. (1-2 minutes).
• Body, the meat of your talk - provides convincing information in three to five points. (5-6 minutes).
• Conclusion - pulls it all together with a 1-2 minute summary of your message.

These three elements should he sandwiched between two other key elements: an opening and a closing.

OPENING - your first words or actions before the introduction. The opening should be brief, no more than three sentences. The opening's function is to grab the audience's attention so they will want to hear more. It should arouse interest and suggest the speech's theme. Openings can be dramatic - involving props, gestures or simply powerful words. Or make them emotional or rhetorical, using a demonstration, a quotation, a question, even silence, but be sure it relates to your topic.

CLOSING - Your very last comment on your topic following your conclusion. Make the closing brief, no more than three sentences. The closing's function is to accent your purpose and leave the audience with something to remember. The closing is the climax, the whip-cracker, clincher, result-getter. It must tie in with the opening thought. Never leave your audience in doubt. A weak, inconclusive, apologetic closing kills what otherwise could be a great speech. Avoid "thank you." The audience should be thanking you! Let the closing give the "so what?" of the speech. Closings, like openings, can he dramatic, emotional or rhetorical. You may use devices such as humor or a quotation. But, like the opening, the closing must relate to your topic.

Here are some examples of good openings:

• Startling question or challenging statement:
• Have you ever killed anyone? (A speech on capital punishment)
• I'm looking for someone to fall off a cliff with me. (A speech on hang-gliding)
• Quotation, illustration or story:
• "Give me liberty or give me death!" (A speech on patriotism)
• An exhibit - A picture or an article such as a toy gun to open a speech on gun control or a news photo of a smashed car to introduce a presentation on safe-driving.
• A generalization, provided it relates to the speech topic:
• Look at the person on either side of you. One of you will not be at the next meeting! (Arouses curiosity).

Examples of poor openings:

• Apologetic statement:
• This subject might not interest some of you.
• General statement presented in a general way:
• Most people drive too fast.
• Story or joke that does not relate to the speech topic.
• Long or slow-moving sentence.
• It is indeed an honor to be here tonight.
• Fatuous question:
• Did you ever stop to think...

Here are examples of good closings:

• Appeal for definite action:
• We can solve this problem if each of you writes to your congressman. (Hand out a sample letter, or for fundraising, pass out donor cards)
• Pointed story, quotation or illustration that fits your subject.
• An exhibit or prop, such as a picture or an object or group of objects.

Examples of poor closings:

• Solicitation of questions from the audience. Let your introducer do that and call you back to the lectern for answers.
• Fatuous statement:
• It really was a pleasure to be here.
• I'm sorry I didn't prepare enough for this talk.
• Thank you. (The audience owes you thanks. Exception: If you specifically requested to speak for a personal or organizational promotion.)

Every speech deserves an ear- and eye-catching opening and a closing that sends the audience reeling.

By Anthony _ Perrella

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Eight Powerful Ways to End a Speech or Presentation

Last impressions count!

Just as the opening of a speech or presentation lays the foundation of the talk and what the audience can expect to get out of it, the ending is important in wrapping up your talk, summarising its main message and inspiring and motivating the audience to reflect and take action.

So, what’s the best way to end a talk?

There’s no single best way.

In this blog , I’ll explore eight of the most effective methods.

Summary closure

Succinctly recapping the main points discussed is a great way to reinforce the central message and helps your audience retain the most important messages or ideas you want to communicate.

Summary closures work well in informational or educational talks that aim to impart knowledge or teach new concepts. They are ideal for conference presentations, academic lectures or any type of lengthy talk that requires the audience to absorb large amounts of information.

It’s a tall order to expect the audience to remember everything. With a summary, you can at least help them walk away with the most critical points.

An impactful quote

Ending with a well-chosen quote can encapsulate the essence of your presentation, provoke deeper thoughts and evoke a strong emotional response.

For example, in a presentation about perseverance and success, you might conclude with Robert Frost’s poignant words: “The only way out is through.” 

This quote not only reinforces the theme of enduring challenges but leaves the audience with a resonant message that ties back to the broader narrative of your talk.

Concluding on a quote is effective in any type of talk designed to inspire the audience, such as keynote messages and motivational speeches. 

A call-to-action (CTA)

CTAs are more of a direct way of telling your audience what to do next rather than leaving it to their imaginations.

Use CTAs when you’d like your audience to do something promptly. 

It works best if they can do it right there on the spot–because by the time people leave and get home , other priorities have taken over, and they’re less likely to act.

The CTA could be as simple as:

• Asking for their emails to hear more regular updates via your newsletter.
• Following you on social media.
• Signing a pledge/petition if it’s for a specific cause.

A quick and easy CTA keeps the lines of communication between you and your audience open beyond the talk.

Provocative question

Ending a presentation with a provocative question can leave the audience thinking more deeply about your topic.

The right question encourages the audience to reflect on your topic and form their own judgments.

Don’t be overly controversial, but the right amount of feather-ruffling can ingrain your message into their minds.

For instance, at the end of a talk on digital privacy , the speaker might ask, “What personal freedoms are we willing to sacrifice for greater security in our digital lives?” This question not only underscores the central theme of the presentation but also leaves the audience with a lingering thought that encourages ongoing mental engagement and debate.

This method is effective in academic lectures, discussion panels, and any setting where the goal is to stimulate critical thinking and dialogue. 

A provocative question can be a powerful rhetorical tool, ensuring that the presentation’s impact extends beyond the immediate listening experience by sparking continuous reflection and discussion. 

Anecdotal conclusion

By sharing a relevant story or anecdote, the speaker can effectively encapsulate the main points in a way that resonates personally with the audience. 

Such storytelling reinforces the message and helps humanize the content, making abstract or complex ideas more tangible and memorable. 

For example, in a presentation on the importance of teamwork, a speaker might conclude with a personal story about a time when collaborative effort led to overcoming a significant challenge. 

This anecdote illustrates the power of teamwork in a practical, engaging way that listeners can easily relate to and remember.

This method works in motivational talks, educational sessions, and business presentations where connecting emotionally with the audience is crucial. 

Full circle technique

This is where the speaker repeats an idea introduced at the beginning of the presentation to help the audience see how it ties in with your conclusion.

By echoing elements from the opening in the conclusion, the speaker creates a cohesive narrative arc that enhances the overall structure and impact of the presentation. 

For instance, if a speaker begins with a personal anecdote about their first experience with a transformative technology, they might conclude by referencing how that technology has evolved and continues to influence their current work. 

This reinforces the presentation’s themes and illustrates the tangible impact of the topic in question.

This technique is particularly powerful in narrative-driven talks, keynote speeches, or presentations aiming to take the audience on a thematic or emotional journey. 

This approach leaves the audience with a rounded sense of the topic, encouraging them to reflect on how the initial scenario has transformed or been resolved by the end of the talk. 

The visionary technique

This is where you paint a vivid picture of the future, illustrating what could happen with or without adopting the ideas presented. 

For example, in a presentation advocating for sustainable business practices, the speaker might describe two contrasting futures: one where these practices are embraced, leading to environmental recovery and long-term economic benefits, and another where they are ignored, resulting in ecological degradation and financial losses.

This technique is especially powerful in presentations aimed at driving change, such as policy proposals, innovation pitches, or any talk where the goal is to influence the audience’s behavior or decision-making. 

By offering a clear, compelling vision of possible futures, the speaker emphasizes the importance of their message and encourages the audience to take action to realise a more positive outcome. 

Statistical closure

A hard-hitting stat effectively cements the importance of your message by providing concrete, quantitative evidence that resonates with the audience. 

For instance, if your presentation focuses on the benefits of early childhood education, ending with a statistic like, “Studies show that every dollar invested in early childhood education yields a return of up to $8 in better health outcomes and reduced criminal activity,” can powerfully drive home the value and impact of your arguments.

A well-chosen statistic reinforces the credibility of the information presented and leaves a lasting impression by quantifying the issue’s relevance or the solution’s potential impact.

Wrapping up

The conclusion of your talk is where you leave your final impression, making it just as crucial as the introduction and body of your presentation. 

It is essential to practice your conclusion with the same rigor and dedication as the rest of your speech to ensure it effectively reinforces your message and resonates with the audience. 

A well-rehearsed conclusion flows smoothly, feels confident, and succinctly encapsulates your main points, maximizing your message’s impact. 

Practicing your conclusion helps you to deliver it with the right tone, pace, and emphasis, ensuring that your final words linger in the minds of your audience, driving home the significance of your topic. 

Remember, the end of your presentation is your last opportunity to influence your listeners and motivate them to action; make it powerful, make it memorable, and most importantly, make it count.

Good luck!  And if you want to hear more from me, you can find me on:

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How to end a speech or lecture with impact

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A detailed guide on how to end a speech with impact and leave a lasting impression on your audience, with several strategies to craft your ending.

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Do you want to make a strong impression on the minds of your audience? Do you want you to be remembered positively in the long term? Then plan your last sentence! Yes, it is just that simple. Because what you say at the end of your presentation clearly decides what your audience will take away and how you feel about releasing them from the speech. The end of a lecture is therefore very important! 

“Thank you for your attention. Do you have any questions? ”Many presentations end like this or something like that. Let’s be honest: It couldn’t be more boring, right? We want to make the best impression. Especially at the end of a speech you can really score again; create an effect that sounds positive. Maybe even win new customers or draw attention to you personally. So what should you avoid? And how can you finish your presentations and make the best impression?

So that you can use this valuable effect accordingly, here are a few tips on what it is better not to do. 

Termination

It’s a shame if you die at the end of a presentation. The air is out, the energy has evaporated. “That was it!” or even a shrug with “Yes!” leaves a stale taste. Almost as if you yourself were very happy that the lecture is now over. 

Not only the beginning of your speech is an important part. Listeners want to be entertained until the end – or to be shaken up again. Especially for your personal impression, you should think carefully about the ending of your speech or presentation before you even finish writing it. 

Just like the beginning of your speech, the end of your presentation is also decisive for your impact. Even the last impression remains – stronger than the actual speech – in the memory of your audience.

Phrase of horror

“Thank you for your attention!” Do not use such an empty phrase. What do you say thank you for? If you’re good, the listeners are paying attention anyway. If you are not, then it is rather poor to say thank you that they did not run away. 

Don’t apologize and make yourself even smaller in the process. The sentence “Unfortunately I was only able to… ..” seems like a self-devaluation and you certainly don’t need that. 

Uncertainty

“I hope I was able to give you at least one idea …” seems just as unsure and gives your audience the idea, that you may not be an expert in your field after all. 

Counterproductive

“Thank you for coming.” Don’t hide your light under a bushel. Did your audience actually have to come? This rather shows how much or how little you think of yourself. 

There are far better ways to finish your speech. Especially at the end you have the opportunity to direct the thoughts of your audience in a desired direction. So ask yourself: What should my audience do / know / think after the speech? What is my key message? 

Depending on this, you can now formulate the desired exit from the presentation. 

Strong sentence – core message

True to the motto “The first impression counts, the last impression remains.” Find your core message. If you want it to get stuck in your head, repeat it several times during the speech and then at the end.  Barack Obama made a slogan out of this that will always be associated with him. “Yes, we can!” 

Quote, picture

“Quotes that fit, always fit.” Find a quote or a picture that reflects your core message again. The advantage: You shine in the shadow of a recognized person – that in turn underlines your credibility. 

Spark a thought

You can also send your audience home thoughtfully. If you manage to touch the hearts of your audience and trigger a thought process, then you have achieved something great. Then the conclusion can also be very quiet. It is therefore no less powerful. 

The common thread as a tension arc

A thread that runs through your entire speech and that you refer to again and again is particularly suitable. This makes your speech look cohesive and also helps your audience to orientate themselves. 

At the end, pick up the beginning again, echo the same words, finish telling the story you started with, or use the same example and complete it. You can also answer a question you asked at the beginning. 

f you want your audience to do something specific after the lecture, then say it specifically at the very end. An appeal is particularly effective through the power of the reverberation. However, do not persuade its effect by saying thank you or continuing to weaken the conversation afterwards. End powerfully and with a bang! “So I urge you to stand up and sign here today.” 

Summary and wish / outlook

Combine your core statement with a wish for afterwards. “Now you have heard how … I wish you every success with it tomorrow”. Or “You now know the 3 secrets for … pay attention and get home safely.” 

How to end a speech: case study examples

The following five ideas are illustrated using a small example. Let’s assume that we are giving a speech on environmental protection. Our core statement is that even small, individual measures can have an impact on improving environmental protection.

1. Take-home message

A classic but strong finish: you formulate a clear and precise  take-home message  that summarizes the core  message of  your presentation. In short: if the audience is supposed to remember one thing, this is it! It becomes particularly impressive if you clearly emphasize your take-home message and, for example, present a well-designed final slide.

Example:   Environmental protection concerns us all! Even if it doesn’t seem like it sometimes, even small measures and changes can have a positive effect on the big picture!

2. A call-to-action

A similar approach is to ask the audience to do something. Clearly urge your audience to take the next step. In the case of a business presentation, whether that is the purchase or, for example, your own experiment, is up to you. It is only important that the audience knows what they should or can do now.

Example:   Find a habit in your life that you can change to protect the environment!

3. Tell a story

We humans love stories and anecdotes. A final short story that takes up an individual case, for example, can be incredibly powerful. It will be particularly cool if you start the story in the introduction and only finish it at the end. In this way, a certain level of tension remains during the presentation.

Example:   You could tell the story of a group of friends who started a cleanup during the #TrashTag Challenge .

4. Answering a question

This format works particularly well if you structure your presentation with key questions. At the end of the lecture, you consciously take two or three minutes to answer the question or questions that you raised during the lecture. In this way, you give your audience a little clarity and the good feeling of having found answers.

Example:   During the lecture, you could ask the question whether saving paper, for example, can really change something. At the end of the presentation you answer this question again with a small statistic or a concrete example.

5. An impressive picture or video

Another, more creative, way to end a presentation is to show an impressive picture or video. This image should reach the audience on an emotional level and underline the core message of the lecture. Ideally, you don’t have to say much about the picture or video. One or two concise and explanatory closing sentences should suffice.

Example:   At the end of the presentation, you could show a timelapse video of a changing region. Combined with a take-home message, this image could show that it is time to act.

When the end is not the end…

No matter how you end your speech:  it must be clear that the speech is now over!

However, there is one exception, especially in the academic environment. If your presentation is followed by a question and answer session, your speech must work in such a way that the question and answer session can follow naturally. In order to do this, there is a conclusion that raises questions and encourages the audience to discuss.

If you want to play in the premier league, you design your ending in such a way that it throws questions and discussion impulses into the room that suit you.

… and the end that comes after the end.

If you talk to your audience after your speech or take part in a drink with canapés, this is part of your speech. Your audience still sees you as the speaker. You’re still in the middle of the show. How you behave and what you say goes on your speaker rating account. You should only switch off completely when you are in another place.

The way a good speech begins, it should end. The best impression doesn’t happen by chance. It needs preparation. Because it works. Don’t we all want to create a lasting memory of ourselves – a positive one, of course?

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Speech Conclusion: 12 Ways to End a Presentation the Best Way

If you’ve learned anything about speech writing, you’ll know that there’s a recommended formula to use in designing the best presentation.

Essentially, your talk should have a short opening where you engage your audience , a middle part where you coherently cover the details of your speech topic and an ending that neatly sums everything up .

Remember, people have come to hear you talk when there are definitely other ways that they could be spending their time.

They’re looking to be entertained, or moved in some way. They want to leave the room better informed, educated and possibly curious to study more about your subject.

Therefore, you owe it to your listeners to put together the best presentation that you can – that includes a dynamite finish that they’ll reflect on afterwards.

Let’s take a closer look at how to approach the task. We’ll begin by discussing what not to do .

How NOT to End Your Speech: What Not to Do

Sure, when your talk is coming to an end you might be feeling relieved to have gotten through what you have to say without any obvious missteps.

It’s understandable if you’re ready to quickly exit stage left, and take your seat again with the audience members. After all, you’ve earned that privilege – right?

This is a natural temptation and another good reason why you really must take the time to write a proper wrap up.

Having said that, when it comes to crafting an effective ending, it’s not quite as simple as it sounds. Here’s what not to do.

 Regurgitating remarks

We’ve already mentioned that the ending is the place where you sum up the main message of your speech in some fashion.

However, you don’t want to repeat so much of your talk that your audience’s eyes start to glaze over.

Going on too long about what you’ve already said is a definite no-no. People may just think that you’re doubting their intelligence!

Taking a tangent

As well, you mustn’t go off on a tangent and introduce some new thoughts that are unrelated to what you’ve just spent some time telling listeners.

This will only confuse people.

Furthermore, the participants may second guess what your topic really was all about, and whether they’ve heard you properly.

Stopping abruptly

Take care not to finish abruptly. People need to know by what you say that you’re getting ready to wind things up.

It should not come as a shock that it’s already time for them to applaud.

Trailing off 

You also shouldn’t stop with a whimper, so to speak.

You voice has to remain clear and strong right up until you’ve delivered your last statement. Keep the volume up and don’t mumble!

Offer an apology

Seriously! Don’t do this!

It could be that you believe your speech wasn’t up to your own standards. Maybe you got off track a little, or missed making a minor point that you’d intended.

Whatever it is, your listeners in all likelihood didn’t notice. Even if they did, they’ve already moved on and forgiven you.

Therefore, you certainly don’t want to draw their attention to anything that you felt wasn’t up to par.

12 Best Ways to End a Speech to be Remembered

Be mindful that your final comments are probably going to be the most memorable part of your talk.

As people file out of the auditorium or meeting room, what you said last will be ringing in their ears. In addition, they may be sharing their reaction to your words with others in attendance.

Therefore, you want to leave them with a good impression.

Now that you can appreciate the importance of finishing off your presentation well − and some of the pitfalls to avoid – you’re ready to learn about a number of great ideas for speech endings.

Following are the different ways you can go.

1. Paraphrase the main points

Take a minute to recap the main points of your presentation.

Tell people again what you just told them, but be sure to do it in a very succinct way.

While you shouldn’t just say verbatim what you’ve relayed already, it’s quite acceptable to repeat a phrase or sentence from your opening as a way to reinforce your main point. Whatever you choose, keep it short.

One approach to paraphrasing is to package the information in three points.

It has been shown that patterns of three can have some staying power in the minds of listeners. Here are a few examples that illustrate this:

“...government of the people, by the people, for the people.” – Abraham Lincoln

“I came. I saw. I conquered.” – Julius Caesar

Basically, paraphrasing reinforces the main message of your talk so that those participating are much more likely to bring it to mind later on.

2. Give them a take-away

This approach is somewhat similar to the above idea. It involves giving people the single most important message that you want them to leave with.

Since you’re asking them to focus on only one thought, they’re more apt to commit it to memory.

Plus, boiling the information you’ve just delivered down to a central idea can be very impactful.

Listeners will take to heart that there’s one single take-away they should really pay attention to. They’re more likely to recall the main point you made, and even relay it in conversation with colleagues, friends and family.

One very effective method of doing this is to tell your audience upfront that you want them to recall something. For instance, you could preface your point with one of these phrases:

“When you leave here today, I want you to remember . . .”

“If you take anything away from my presentation today, it should be that . . .”

And say your point.

3. Call them to action

This is a very popular way to end a speech and, no wonder, when you think of how it can affect those listening.

Essentially, you’re going to ask people to do something as a result of absorbing your talk.

Maybe they’ve been swept away by the inspiration you’ve demonstrated in telling them a moving story of overcoming adversity. Perhaps they’re intrigued by the new ideas you’ve presented to manage personal stress.

At the end of your speech, the time is ripe to call them to an action of some sort. Here are some examples, using slightly different approaches:

“The next time you look at the stars in the night sky, I urge you to think about how incredibly vast is our universe.”

“When you see another television commercial about hunger, are you going to change the channel, or are you going to call the number on the screen and make a donation?”

Demanding something of your audience will cause them to reflect on your presentation and especially so when they next find themselves in the situation you’ve described.

Regardless of whether or not they decide to follow through on what you’ve asked, they’ll be thinking of what you said.

4. Repeat the title

Here’s a simple idea that you might have seen used.

Granted, we’ve already explained why you shouldn’t regurgitate your speech in your closing remarks.

However, just repeating the title of your speech can be a great way to sum up and refocus the audience on what your presentation was about.

Of course, this calls for creating an excellent title that will stand on its own as a representation of your talk.

Moreover, your title could be in the form of a provocative question, or employ an alliteration to make it really interesting and memorable.

5. Position with power

End your speech with a powerful bang by making a bold statement that links back to your talk.

Employ strong words or unique turns of phrase. This can be accomplished by writing out your closing statement and searching for synonyms for certain words that will convey more emotion, or spark increased interest.

Emphasize what you have to say with a confident posture that matches.

Another approach to show your power is to make a grand physical gesture. If, for example, your closing statement is “What I want the whole world to know is . . .” you could spread your arms wide in a circle to suggest that you’re reaching out across the globe.

Listeners will remember your words for the strength and enthusiasm behind them.

6. Use your body language

If you’ve done any public speaking, you’ll already appreciate the importance of experimenting with body language . The right posture and gestures can convey so much!

It’s just as critical to display impactful body language at the end of your speech since this is the last thing people will see.

What you do physically on stage should help your audience recall you for the right reasons.

Certainly, you can take a little bow and then walk confidently away from the podium. However, wouldn’t it make people recall you and what you told them better if you did something different?

Maybe you want to shimmy off stage with a dance move, skip or give a few low sweeping bows while blowing kisses to the audience? Use your imagination and find something that fits with your speech topic .

In the following video, Vikram did a somersault to conclude his speech and the audience went wild! (starts at 6:42)

7. Use a prop or visual

If you’ve brought a prop on stage and referred to it earlier in your speech, bring the attention of your participants back to it as you make your closing remarks.

Perhaps you’ve rolled a little suitcase behind you when you first walked to the podium as a visual about the personal baggage that we all carry. Well, grab the handle and give the case a little twirl to bring the audience’s eyes back to it.

Have you arrived on stage wearing a funny wig? You’ve probably set it aside so as not to distract from your words, but pop it back on your head at the end of your speech to help people make a connection to your entire message.

At the start of the following speech recording, the 2014 World Champion of Public Speaking Dananjaya Hettiarachchi pulled out the petals of a flower and threw them into a trash can. At the end of his speech, he pulled out a whole flower from the trash can to make a point. 

It was a 'wow' moment.

There are other options for leaving people with a visual that they’ll remember. Here are a few:

• Display a photograph – Try an eye-catching picture on a screen behind you that represents your talk. It could be an image of an endangered species or a clean shoreline if your topic was about the environment, for example.
• Unveil a hidden prop – Removing a cover from a prop that participants haven’t seen can indelibly lodge it in their mind’s eye (i.e., a scale model of building you’ve spoken about).
• Project a cartoon – Finish your speech with a funny cartoon or short video. This is entertainment that people really enjoy.
• Throw something   – You could toss out a few small gifts into the audience, shower the first few rows of people with confetti or do something else entirely.

Don’t forget, your prop or visual aid should relate back to your topic. If you’re talking about a wedding , then a confetti shower could be an unforgettable finish!

8. Surprise them

There are so many amazing ways to do this. The sky might just be the limit!

Your listeners will perk up at the mention of something unexpected and take the time to reflect on how it connects to your topic.

A club member once gave a speech about online Zoom meetings, and I suggested to her to wear a formal attire for her top, and home clothes for her bottom, so that at the end of her speech, she could stand up to reveal that juxtaposition and walk away.

That would be a surprise humorous ending.

Here are a couple of other methods to consider:

• Reveal an identity   – If your speech relates somehow to your own experience, keeping this information until the end can have people tuning in. On the other hand, there could be someone in the room that you want to introduce as having had a role in your story.
• State a fact   – End your talk with a startling piece of data that’s unfamiliar to your listeners.
• Give a timeline   − A variation on offering a fact that can have added oomph is to tell people something that has happened in the world during the time they’ve been listening to you – such as the number of births.

As always, have your surprise flow from the subject of your presentation.

9. Envision the future

Give your audience your take on the future. This will ignite a sense of curiosity, especially if they start to contemplate what it might mean for them personally.

Envisioning the future could be as simple as explaining what, in your mind, comes next or what you suggest needs to happen. Prepare a few words about what action needs to be taken to make a positive change, for instance.

Alternatively, you could forecast a future time when everyone will, or won’t, be doing something. Imagining the end of all wars around the world is one example.

Make your future image compelling with lots of detail. Draw on as many senses as you can to help participants to see, smell and hear your dream for the near or longer term.

You’ll have people quickly trying to connect the dots and the meaning of your speech.

10. Share a story

Polishing off your presentation with a short anecdote is another impactful method.

It should be a brief story that relates back to your speech. Tell people a tale that illustrates the point of your talk, and ensure that it’s both captivating and relatable.

You might want to give the ending to an anecdote that you spoke about earlier in your presentation, or a piece that just wraps everything up nicely.

When you think about, people will often quickly become engrossed in a story . It makes what you have to say more digestible, and more readily recalled.

11. Show your scholarly side

Construct a noteworthy closing by harnessing the strength of a few novel ideas. The following tips can, for sure, increase the memorability of your speech:

• Connect a quote − Ending with an inspirational quote, especially if it’s one the audience is familiar with, is a solid option. You can have a bit of fun with it, but be sure that it’s something that those listening can relate to, and not miss any cultural relevance.
• Rhyme your word s  – You could try your hand at writing a few lines of original poetry, or find something else that fits the bill.
• Try a metaphor – A metaphor can breathe more life into your final message. Albert Einstein used a metaphor when he said “All religions, arts and sciences are branches of the same tree.”

Any of these ideas will leave your listeners with something catchy, or special, to remember your presentation.

12. Thank them

Here’s another suggestion for a speech ending.

Say a few words of thanks.

You might express your appreciation directly to those in attendance that have been, hopefully, hanging on your every word. Thank them for showing up and giving you their time.

Additionally, you can talk briefly about your appreciation for others who may have invited you to speak or supported your presentation in some way.

This shows people very clearly that you’ve finished speaking.

However, if you had a strong conclusion, I wouldn't suggest this as it would weaken the impact of your conclusion and Call to Action.

How to Choose the Best Ending

Some of the ideas offered might lend themselves more to particular speech purposes. For instance, if your talk is intended to inspire it’s quite appropriate to finish off with a call to action.

And, you might feel more comfortable with certain options and gravitate towards them more readily.

Maybe you’ve already tired one or two of these methods?

Whatever the case, consider how your listeners are likely to respond to these examples, and decide on the ones that will work well with your speech.

Final Thoughts on Concluding a Speech

Once you’ve selected how you’re going to end your talk, prepare your lines .

There’s actually one school of thought that it makes sense to write your ending first and then build your speech from there. So, that’s something you might want to give a shot to.

Ideally, you’ll become practiced enough at public speaking , over time, that you’ll be able to memorize what you have to say. While it doesn’t have to be exactly what you wrote when you drafted your talk , it should be close enough.

In the meantime, your closing remarks are one of the two sections in your speech (the other is your opening) where you absolutely should memorize your lines .

This will help you ace your delivery, especially if you’re trying out a new way to end a speech that’s a little outside your comfort zone.

Happy experimenting!

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How To End A Speech

Putting together and delivering an effective speech takes time and the right strategy. One of the most challenging aspects is figuring out how to end a speech effectively. You might have prepared a fantastic opening and delivered a compelling message, but if you fail to wrap up your speech in a powerful and memorable way, your audience may leave feeling unsatisfied or even forget what you said altogether.

Many speakers struggle with their closing words, whether it’s because they run out of time, they lose their train of thought, or they simply don’t know how to bring everything together in a cohesive and impactful way. This can lead to a lack of confidence, anxiety, and even embarrassment, all of which can significantly hinder your ability to communicate your message effectively.

In this article we’ll explore some proven tips and strategies, show you three simple techniques that summarize your message and key ideas, and explain how to get your audience members to take action. You’ll start delivering the final words of your speeches with confidence and know you’re leaving a lasting impression on your audience. Whether you’re a seasoned speaker looking to polish your skills or a newcomer to public speaking , this article will help you overcome the hurdles of ending a great speech so you can deliver a powerful and memorable message every time. Your last words will be your most impactful words.

Why is a Conclusion Important?

“Great is the art of beginning, but greater is the art of the ending.” Henry Wadsworth Longfellow

The conclusion of your speech is arguably the most critical part. It’s the pinnacle of your persuasion, the culmination of everything you’ve talked about so far, and it’s the moment when you state your final call to action. This is why it’s crucial to devote sufficient time and attention to crafting your last inspiring words and final point.

Your conclusion is where you’ll leave your audience with the most significant take away from your speech. These closing words are the last impression they’ll have of you and your key message, and it’s where you can reinforce the key message points you’ve made throughout your presentation. By reiterating your main message and summarizing your key arguments, you can ensure that your audience remembers your message long after your speech is over in such a way that inspires them to take action.

The conclusion is also where you summarize your entire speech and make your final call to action. Whether it’s encouraging your audience to remember and take specific actions, supporting a particular cause, or adopting a new way of thinking, your conclusion is the time to motivate your audience to act. This is where you can challenge them to make a difference, do something, or think differently about a particular issue.

Most importantly, your conclusion can make or break your speech. A weak or ineffective ending can leave your audience feeling unimpressed or even confused, undermining the impact of your entire presentation up to that point. Conversely, a strong and impactful conclusion can leave a lasting impression on your audience, motivating them to take action and inspiring them to share your message with others. It even has the potential to turn an average persuasive speech into an unforgettable speech.

Because the conclusion of your speech is so important, it’s worth taking the time to ensure that your final words are as effective as possible. By crafting a strong and impactful conclusion, you can leave your audience with a lasting impression, and ensure that your message is remembered long after your closing statement.

BE AN EFFECTIVE COMMUNICATOR Suasive Presentation Coaching

What is a good closing message?

A good closing is a bookend to your opening, but is much more concise. It should resolve the entire presentation. In the beginning you grab your audience’s attention. Next you navigate them through all the parts. Finally you introduce your call to action so the audience knows what to expect. Your speech’s closing message should fulfill the classical requirements of any story: a strong beginning, a solid middle, and a decisive end.

To fully understand how your closing message connects with your opening you’ll need to first understand the three parts of your opening and how to think about them: Opening Gambit, USP, and Point B.

Opening Gambit

The Opening Gambit is a series of short sentences to get the audience engaged and establish a need for your idea, concept, or solution. Suasive recommends the following seven Opening Gambits .

• Rhetorical question Get your audience thinking about your message by posing a meaningful question that is relevant to them. Scott Cook, the founding CEO of Intuit, used a rhetorical phrase when making a presentation at the Robertson, Stephens, and Company Technology Investment Conference in San Francisco. He began with: “Let me begin today’s presentation with a question. How many of you balance your checkbooks? May I see a show of hands?” Almost everyone’s hand went up. “Okay. Now how many of you like doing it?”  Everyone’s hand went down. He had their focus because he got them moving their body and used an easy question that would resonate with everyone. If he had launched into his presentation with a detailed description of Quicken accounting software, he likely would have lost them. Instead, he engaged the audience with a personal question and got them focused on thinking about their checkbooks.
• Factoid You can convert any question to a simple, striking statistic or factual statement to capture your audience’s attention. For instance, instead of asking, “How many iPhones are sold each year?” (which cedes control of the floor), turn it into a Factoid: “185 million iPhones are sold every year.” The Factoid you choose should be related to the main theme of your presentation and not just dropped in for shock value. We’ve all heard off-the-wall statements that only serve to throw the audience off track all the while never coming back to the main point thread or thesis.
• Retrospective/Prospective A Retrospective (backward) or Prospective (forward) look allows you to grab your audience’s attention by moving them in one direction or another, away from their present, immediate concerns. Consider this technique as a flashback or flashforward, or “That was then, this is now.” For instance, you could refer to the way things used to be done, the way they are done now, and the way you project them being done in the future. Technology companies often choose to start their presentations with a look back to earlier functions to contrast how their new technology disrupts the same functionality: library search before the internet, cassette tapes before digital music, brick and mortar shopping before e-commerce, a rat’s nest of tangled wiring before Bluetooth, and keypad entry before facial recognition.
• Anecdote An anecdote is a brief human interest story. “Personal stories” have recently become the holy grail of storytelling . A tsunami of consultants, courseware, workshops , seminars, blogs, and publications are now advising individuals and businesses to develop their great speeches and presentations by reaching deep inside themselves for a heartwarming opening anecdote. People naturally identify with other people, and a personal story can create empathy.
• Quotation You can also use a relevant quotation from a well-known, reliable source such as William Shakespeare, Winston Churchill , John F. Kennedy, Tom Peters or, as many businesspeople do, Sun Tzu’s The Art of War . Yet the best famous quotation is something from a third party that credentializes you, your idea, or your company. Whichever you use, be sure to tie the quotation closely to your content.
• Aphorism An aphorism is a well-known saying, maxim, or idiom. Because of its familiarity, as soon as you state an Aphorism, it rings a bell in your audience’s minds. They may not even recognize the source, but it brings them to attention.
• Analogy Analogies help explain complex subjects. If your business involves highly technical or specialized products, services, or systems, a simple analogous comparison can help clarify. During the early days of the internet, companies developing networking products analogized the web to highways: with main roads to represent carriers, interchanges to represent routing and switching equipment, on-ramps and off-ramps to represent local carriers, and tolls to represent revenues.

COMMUNICATION WITH PURPOSE

Unique Selling Proposition

Once you’ve stated your Opening Gambit, it’s time for your Unique Selling Proposition (USP). The USP is a succinct summary of your business, describing the basic premise that describes what your company, product, or service does. One of the most common complaints about presentations is “I listened to them for 30 minutes, and I still don’t know what they do!” The USP is what they do.

The Opening Gambit grabbed your viewer’s attention and established need, and your USP demonstrates your solution to that need with maximum clarity. It summarizes the body or middle part of your speech. The best USPs are short and are communicated in one sentence.

Which company’s USP is “Melt in your mouth, not in your hand?” 

Did you guess it? M&Ms of course.

Point B is your call to action. It’s how you end your speech with a bang and plan to bring your audience to action. The Opening Gambit, USP, and Point B are all connected in a sequence that feeds into one another.

Here’s an example of a full sequence from Opening Gambit to Point B.

• Opening Gambit (Anecdote): Last year, one of Acme’s customers had a flood in their home. The sprinkler system broke and damaged all the furniture, carpets, and other possessions. Not only did they lose their home, they took a big financial hit.
• Link: This customer is like many customers who purchase a basic policy not customized to their individual needs. That means being just one step away from disaster.
• USP: Acme Insurance has a solution. We can provide you with a customized, value-added package of insurance that provides for your Individual needs to protect you against serious financial loss.
• Proof of Concept (POC)–evidence that your USP is worthy: That’s why Acme is one of the fastest-growing insurance brokers in the state.
• Link: I know that you’ll want to take advantage of this opportunity…
• Point B: …and sign up for this important coverage today.

You can see how all three elements feed into each other. One can’t effectively exist without the other. What’s great about the three steps is they compromise your entire speech outline on a macro level, and you can also use them again on a micro level within the closing section of your presentation.

Three Ways to Close a Speech Effectively

“Tell ’em what you’ve told ’em” is a classic closing technique that involves summarizing your main points and reiterating your message in a clear and concise way. This technique helps to reinforce your key ideas and ensure that your audience remembers them long after your speech is over. By summarizing your main points and restating your message, you can drive home the key takeaways and leave a lasting impression on your audience.

“Tell ‘em what you’ve told ‘em” is your closing, a bookend to your opening, and includes three key elements: a Bookend Gambit (like the Opening Gambit but more concise), Recap (of the agenda and your main points), and Point B (call to action).

The Bookend Gambit is a powerful technique that involves referencing your Opening Gambit in your closing remarks. This technique creates a sense of closure and brings your presentation full circle, leaving your audience feeling satisfied and fulfilled.

A brief Recap of your agenda is the second element of the closing technique. By summarizing what you’ve covered you can reinforce the key points you’ve made and drive home your message in a powerful and impactful way.

Point B is the third element and involves making a clear and compelling call to action in your closing remarks. This technique encourages your audience to take specific actions based on the message you’ve delivered, whether it’s signing a petition, making a donation, or simply changing their behavior. By providing a clear and actionable next step, you can motivate your audience to take action and make a difference.

What is a Strong Concluding Statement?

A strong concluding statement is critical for leaving a long-term impression on your audience and motivating them to take action. You want to end your speech with your audience thinking about your objective, willing to do what you want them to do. It’s the last thing they hear you say at the end of your speech, and for many leading speakers it holds the most weight.

One of the most effective ways to close your speech with a bang is with a clear and concise call to action, also known as Point B as discussed above. This final remark should be a short and powerful statement that encapsulates the central message of your presentation and inspires your audience to act.

For example, let’s suppose that in your opening statement you said, “So that we can control our own destiny, I’m seeking your approval and a budget to start this unit.” In your closing statement, you might shorten this message to “All we need is your approval.” This statement is short, clear, and to the point, emphasizing the importance of your request.

Need Help Closing Your Speech?

Putting all the pieces of your speech or presentation together takes know how. The good news is because it’s more science than art, anyone can learn how to do it with the right training. A good presentation has all the parts of a good compelling story – a beginning, middle, and end. The only difference is the pacing and delivery techniques, but story is still at the heart. With practice and preparation, you can improve your speech writing and delivering skills, and make sure your ideas are heard and considered.

So whether you are preparing for a job interview, a presentation at work, or an entire speech in front of a large audience, remember to believe in yourself, focus on your key points, and prepare to the best of your ability. When it’s time to deliver your closing remarks, be sure to incorporate the three techniques you learned in this article and we’re confident you’ll make an impact.

How to tell your story so the audience feels it’s their story.

Suasive, Inc. is a Silicon Valley-based communication consulting company that offers public speaking classes for organizations and individuals. To date, we’ve coached over 600 CEOs and helped individuals in some of the world’s largest companies including Netflix , eBay , Sonos , Lyft , and Freshworks .

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6 Ways to Close Your Presentation With Style (& Tools to Use)

Written by: Ashish Arora

Picture this: You've just delivered an amazing presentation that had your audience hooked from the start. The excitement in the room is glaring as you reach the final moments of your presentations.

Now, it's time to close with a bang and leave a lasting impression.

The way you conclude your presentation holds immense power. That’s the defining moment that cements your message in the minds of your audience.

So how do you wrap up your presentation in a memorable way and leave your audience feeling inspired? That’s why we created this article to teach you how to end a presentation.

In this article, we're going to explore six awesome ways to close your presentation with style. These techniques will help you leave a lasting impact and make your audience go "Wow!"

Get ready to level up your presentation skills and charm your audience with these proven closing techniques.

Table of Contents

6 ways to close your presentation with style, tools to help you create a presentation, key phrases to end a presentation.

• How to Start a Presentation
• Top Presentation Mistakes to Avoid
• How you end your presentation can make all the difference in solidifying your message and leaving your audience with a sense of purpose.
• Level up your presentation skills and charm your audience with these proven closing techniques: include a strong call-to-action (CTA), don't end with a question and answer slide; conclude with a memorable quote, tell a story, summarize your main points and thank the audience.
• Here are some ways you can start your presentation on a strong note: make a bold claim, give them the unexpected, pique curiosity, ask questions and tell a story.
• Avoid these top presentation mistakes: lack of adequate presentation, being robotic, avoiding eye contact, starting and ending weak.
• Visme, Prezi, Slidebean and Google Slides are four stand-out tools you can use to create stunning and effective presentations.
• Visme’s presentation software offers a wide range of templates and extensive features to help you create next-level presentations.

There’s no question that grabbing your audience’s attention at the very beginning of your presentation is important. But how you end it can make all the difference in your presentation’s overall impact.

Here are some ways to ensure you end powerfully:

• Way #1: Include a Strong Call-to-Action (CTA)
• Way #2: Don't End With a Q&A
• Way #3: End With a Memorable Quote
• Way #4: Close With a Story
• Way #5: Drive Your Main Points Home
• Way #6: Thank and Acknowledge

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1. Include a Strong Call-to-Action (CTA)

If you’re a business owner, the primary purpose of your presentation is to inspire the audience to action. Don’t assume they will take it, move them to it.

Use powerful words that are definitive and instructional. Calls-to-action like “Begin the journey” or “Join the fight” are to-the-point and let the audience know what to do.

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2. Don’t End with a Q&A

You’ve just spent 20-30 minutes wowing your audience and now you’re going to let your presentation fizzle out with a Q&A? Beyond the fact that you are never in full control of what questions you will be asked, Q&As are just not memorable.

So how do you end a presentation with a bang? It is better to take questions throughout the presentation. This way the questions asked are relevant to the particular information being shared and you can ensure your audience is keeping up with you.

If you have been forced to structure your presentation so that questions are taken at the end, make sure to allow yourself a minute or two after the Q&A. Use this time to close the presentation with your final takeaways and messages of inspiration.

3. End with a Memorable Quote

Sometimes, if you can’t find the perfect words to end with, use someone else’s words.

“Life is 10% what happens to me and 90% of how I react to it.”  –Charles Swindoll

“Life is what happens to you while you’re busy making other plans.” –John Lennon

“Your time is limited, so don’t waste it living someone else’s life.” –Steve Jobs

These are pretty powerful words, no? Use quotes like these when you wrap up your presentation, or add them in your final slide to leave a strong impression.

4. Close with a Story

If opening with a compelling story works, there’s a very good chance that closing with one will as well. While a story at the beginning was an effective lead-in to your message, a story at the end can creatively sum up the information you have shared.

A word of caution: don’t end with a case study. Many business owners do this. Case studies are great for the middle of your presentation. But for the conclusion, you want a meaningful story that affects your audience emotionally and causes them to remember your message for a long, long time.

5. Drive Your Main Points Home

Your audience will appreciate some form of summation at the end that will act as a linear representation of what they’ve just heard.  There is a simple summary formula that many professional speakers use in the ending slide:

• Tell them what you are going to tell them.
• Then, tell them what you told them.

You can simply say something like, “Before I leave you with my final thoughts about XYZ, let me briefly restate my main takeaways…” Don’t just list your key points but show the audience how each links to the other points.

Giving a successful presentation takes a lot of work and commitment. By creating a powerful opening and closing, you will ensure that your message is not only fully received but impactful as well.

6.  Thank and Acknowledge

If you're finding it hard to signal to your audience that your presentation has ended and it's time to applaud, thanking them can be a great way to do so. Including an end slide or thank you slide can make things easier.

At the end of your presentation, you can also acknowledge any companies or people who helped you put together your presentation, such as a website you used as a data source.

Now that you know how to end a presentation effectively, let's find out how you can create one that speaks for itself.

A well-designed slide deck can not only help you better convey your message, but it can also make you feel more confident about your presentation.

Here are four tools you can use to create stunning and effective presentations.

Visme is a robust visual content creation tool and presentation software that transforms how users create and deliver captivating presentations. With a wide range of customizable templates, an extensive asset library and an intuitive drag-and-drop editor, you can level up your presentation and captivate your audience like never before.

Here are some of the standard features of Visme's presentation software.

• Generate a set of branded templates tailored to your brand using Visme's AI-powered brand design tool .
• Easily record projects and presentations for your audience to view on their own time and pace with Visme Presenter studio .
• Create beautiful data visualizations , charts , graphs , and infographics that will effectively communicate your information.
• Transform boring presentation slides into enriching experiences that keep your audience engaged with interactive features using pop ups, hover effects, slide transitions, interactive charts, maps, quizzes and videos.
•  Generate high-quality content,  proofread or create an outline for your presentation using Visme's AI text generator .
• Take your presentation to a whole new level with our comprehensive library of royalty-free images, icons, illustrations, graphics, and pre-designed content blocks.
• Unleash your creativity with the help of Visme’s AI image generator . All you need to do is input your prompt and you can generate unique photos, paintings, pencil drawings, 3D graphics, icons, abstract art, and more.
• Drive seamless collaboration with Visme's collaborative features make teamwork a breeze. You can collaborate with colleagues and clients in real-time, leave comments, and make edits together, ensuring a smooth and efficient workflow. Say goodbye to email attachments and enjoy seamless collaboration all in one place.
• When you’re sold on your final presentation design , you can download it in multiple formats, including PPTX, PDF, PDF or as a shareable link . You can present directly from Visme, embed your presentation on websites, or download it for offline use.

If you're racing against the clock, use Visme's AI presentation maker to create stunning presentations in seconds. Just explain what you want to create, provide more context, select your preferred designs and watch the tool unleash its magic.

Get started with our Starter plan and enjoy full access to templates and assets. Or upgrade to a Pro plan to access team collaboration and brand management features. Our Visme for Teams plans offer enterprise-level features like custom sub-domains, team collaboration, custom integrations and more.

The master of non-linear presentations, Prezi, lets you create slide decks that are bound to stand out from others.

While the learning curve of Prezi can be steep for some people, it's worth it if you're looking to get creative with your presentations.

3. Slidebean

If the most important thing to you when making a presentation is saving time, Slidebean might be a great fit.

The best thing about this tool is it uses artificial intelligence (AI) to help you create stunning layouts for your content.

Slidebean is ideal if you're not looking for extensive customizability, just ease of use and time-saving features like templates and content blocks.

4. Google Slides

Sometimes, the most basic tools are enough for creating a great presentation, especially if the industry you're operating in requires simplicity and seriousness.

The best part about Google Slides is that you can use it from anywhere and from any device. For example, you can create your entire presentation on your phone using the mobile application.

Presentations made in Google Slides can also be opened with Microsoft PowerPoint and Keynote, which makes it quite a versatile tool.

if you're wondering how to close your presentation, here are some key phrases you can use:

Appreciate your listeners

• Thank you for your time and attention.
• I appreciate your presence here today.
• Thank you for being such an engaged audience.

Express gratitude for the opportunity

• I'm grateful for the chance to share...
• I want to express my gratitude to...
• Thank you once again for the opportunity.

Summarize the main points

• In summary...
• To sum up...
• In conclusion...

Use a call to action

• I encourage each of you to...
• Let's work together to...
• Take the next step by...

Inspire or motivate your audience

• Remember that...
• As we move forward, let's keep in mind...
• Let this be a reminder that..."

Leave your closing thoughts

• In closing...
• As a final thought...
• To wrap things up...

Encourage your audience to ask questions or share their thoughts

• I'm now open to any questions you may have.
• I'd love to hear your thoughts on...
• Feel free to reach out if you have any further questions.

Reiterate the main points

• Just to recap...
• To reiterate the key points...
• In essence, we covered...

Use closing quotes

• To quote [relevant figure]...
• In the words of [author]...
• As [famous person] once said...

Express optimism about the future

• Looking ahead...
• The future holds great opportunities for...
• I'm excited about the possibilities that lie ahead.

Remember, these fun ways to end a presentation aren't one-size-fits-all. You need to tailor these phrases to fit the specific context and tone of your presentation.

Bonus 1: How to Start a Presentation

Now you know how to conclude a presentation. We’ve also discussed ​​what to say at the end of a presentation.

Let’s discuss how to begin a presentation.

According to bestselling author, Malcolm Gladwell, in  Blink: The Power of Thinking Without Thinking , "Snap judgments are ... enormously quick: they rely on the thinnest slices of experience."

In other words: first impressions are real, and they happen really quickly. Think about those presentations you have sat in the audience for.

How quickly did you sum a presenter up when they took the stage? Did you judge them on their posture? What they were wearing? How they addressed the audience? What their voice sounded like?

Most likely, you took all of these factors into account and quickly decided whether you were going to give them your full attention or think about what you should make for dinner.

As a presenter, you must understand that your audience members will make a snap decision about you within the first few moments after taking that stage. Your job at the very beginning of your presentation is to grab their attention.

Here are some ways you can start your presentation strong.

1. Make a Bold Claim

Imagine being in the audience when a presenter opens his mouth and the first words out are, “When I’ve finished here today, you will have the knowledge to increase your revenue by 200% this year.” Um… would you sit forward in your chair and listen to every single word? You bet you would!

You have been asked to speak because you are an expert in your field and have valuable information to share. So why be shy about it? Start your presentation with a bold claim, and then overdeliver.

2. Give Them the Unexpected

Another powerful way to grab attention right up top is to contradict audience expectations. Some people refer to this as "applied unpredictability principle."

Giving people what they expect is not very exciting. Imagine a roller coaster that had no sudden drops or turns. It wouldn’t thrill you. Well the same can be said for presentations. The unexpected hooks the audience instantly.

Here’s an example. Pamela Meyer, author of Liespotting , starts off her presentation by scanning the audience and then saying, “Okay, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar! Also the person to your left is a liar.”

Well, the audience laughs, getting her intended joke, but you can tell that this unexpected statement has hooked them, and they are ready to give their full attention.

3. Pique Curiosity

Humans like to have their curiosity piqued. We love the feeling of being presented with information that makes us curious and wonder about something.  Research actually shows that curiosity prepares our brain to learn something new. How does it do this?

Well, when we are curious about something, we give that something our full attention. We look for clues and assess situations. This is how we operate and it’s how our ancestors stayed alive.

If you want to grab the audience’s attention right off the bat, ask a question or pose an idea that piques their curiosity. You’ll see many Ted Talk presenters do this by “confessing” they have to share a secret or an apology.

Speaker Dan Pink does this in his famous  T e d Talk  when he says:

“I need to make a confession, at the outset here. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of. Something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school.”

The minute someone says they have something to confess, we HAVE to know what it is, and so we are forced to pay attention.

RELATED: 29 Killer Presentation Tips to Wow Your Audience

4. Ask Questions

This technique is an oldie but a goodie. By posing a thoughtful question to your audience, their brain is forced to THINK about the answer. You have engaged them from second one. The key is to make the question one that cannot be answered with a simple yes or no, but rather one that plants the seed of an idea.

“What scares you the most?”

“How do human beings constantly reach goals we all believe can never be reached?”

“When was the last time you allowed yourself to feel powerful?”

5. Tell a Story

“When I was nine, I met a homeless man who said he could see my entire future. He told me that when I turned 12, I would die. And I did.”

Okay, I am FULLY listening.

Stories are powerful. The human brain seems to have been wired to listen to stories. No matter how old we get, when someone starts to tell us a story, we instantly become 5-years-old, wide-eyed, ready to go on an adventure.

The story you tell can be personal or professional, just make sure it ties into your overall message.

Bonus 2: Top Presentation Mistakes to Avoid

If we’re going to discuss a presentation success formula, we’ve got to first tackle some of the biggest public speaking mistakes that guarantee your presentation is unsuccessful. Are you guilty of any of these?

1. Not Being Prepared

We’ve all seen those presenters who make it look so effortless. Steve Jobs was like that. He seemed to glide onto the stage, open his mouth and instantly captivate everyone.

But the truth is, even Steve Jobs had to prepare.

Thoughtful preparation is essential for any level of public speaking. Doing the work ahead of time will not only help you feel and sound more confident, it will ensure you deliver the right message to the right audience.

2. Being Robotic

Beyond being comfortable with your material, you must be comfortable in your own body. Have you seen presenters who just stand in one spot and barely move at all? While they’re not very good at exciting their audience, they do have a keen knack for lulling listeners to sleep.

Granted, there may be those rare situations where, because of a lack of robust technology, you have no choice but to stand behind a podium. But even then, be sure to use gestures to punctuate your message. Gestures communicate on a level that words don’t. Don’t be flamboyant but try and use natural gestures as much as you can – you’ll seem human instead of machine-like.

And, when technology does allow you free movement, by all means, move around that stage. Steve Jobs was great at using movement purposefully during his presentations.

If you have a presentation coming up and want to avoid sounding robotic, this video explains 8 ways to memorize your presentation.

3. Avoiding Eye Contact

We can’t talk about body language and not mention one of the biggest mistakes that many speakers make, and that is avoiding eye contact. How many presentations have you seen where the speaker spent the entire time staring at her notes or PowerPoint presentation? How did you feel? Perhaps invisible?

Meeting a person’s gaze establishes a real connection and keeps listeners engaged. If your audience is small enough, try to make eye contact with everyone at least once. If the audience is too large, do your best to scan each section of the audience, landing on a few people. This will give everyone a general impression that you are doing your best to connect.

4. Starting and Ending Weak

If there is one no-no a presenter can make, this is it.

You should think of your presentation as a delicious meal you have painstakingly prepared for your guests. What do you remember most about a great meal? If you’re like most people, you remember the appetizers and the dessert – everything in between is kind of a good-tasting blur.

When you begin and end your presentation strong, you gain the audience’s attention quickly and leave a positive and lasting impression. These are two skills that cannot be emphasized enough.

Let’s look at some of the ways you can ensure you start your presentation strong:

Ready to Level-Up Your Presentation?

Whether it's a business presentation or a motivational speech, knowing how to give a closing statement and ending your talk on a high note is important.

The last thing you say in front of a crowd can help you leave a memorable impression, whether it's a recap of your presentation content or a rhetorical question.

If you're ready to take your presentations to the next level, use Visme's presentation software  to put together engaging and interactive slides.

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About the Author

Ashish Arora is the Co-Founder of SketchBubble.com , a leading provider of result-driven, professionally built presentation templates. Travelling the world to gather new creative ideas, he has been working in the digital marketing space since 2007 and has a passion for designing presentations. You can also find him on  Twitter or  LinkedIn .

10 Of The Best Things To Say In Closing Remarks

Hrideep barot.

• Presentation , Public Speaking , Speech Writing

What are closing remarks?

A closing remark is the last sentence, paragraph or concluding part of your speech or presentation. They are also referred to as ‘concluding remarks’.

In a speech/presentation, the outset and the conclusion are 2 essentials. It leaves an impact on the audience and makes your speech/presentation eloquent .

We have written an article on opening lines in speech writing , read this article to know how to begin your speech perfectly.

Every speech or presentation comes with an objective and something to take away from it. The point is that if you don’t end your speech appropriately the main essence of your speech /presentation will be forgotten and dispersed just as quickly.

The closing remark will be your last chance to be innovative and make up for the missing bits if any.

The limit of your closing remark must last between 10% to 15% of your speech. So for instance, if your speech is a 7-minute speech your closing remark must last for at least a minute.

The purpose of closing remarks

The main purpose of closing remarks is, it lets the audience know that the speech is supposed to end.It helps to summarize your speech in short and accentuate the main points of your speech.

Also, research suggests that the audience often remembers the end closing part precisely than the entire speech.

A powerful speech ending does 40% of your work. It’s also not easy to write a ‘Closing remark’. You have to think and choose the right words that hit hard and leave a mark. Here’s a detailed video we have made of some amazing speech ending lines you can get inspiration for your own speech:

Some Dos of closing remarks

The speaker must follow a few things with respect to the format of the speech. Here are some dos which will help the speaker in concluding his speech.

Indicate that the speech is close to the end

An experienced speaker will always signal that the speech is about to end so that the audience is mentally ready for a conclusion. For example- In a novel, the author uses Epilogue as a tool to let the readers know that the story is going to get over soon.

Give a rundown of your speech/presentation

At times, it’s possible that the readers may have missed some points while you were speaking or they may have zoned out during the span of your speech. So give a brief run-through of your points at the end and this will reinforce the message of your speech.

Make eye-contact

As mentioned above, the closing remark or concluding part of your speech will be the last chance of leaving an impact on the audience. So a confident eye-contact may let the audience know so much more than just words could convey.

It will also make your call-to-action more effective and influencing.

In case you find eye contact difficult (like I did), here are some alternatives you can use that give the illusion that you are maintaining eye contact without you actually having to do so:

Some don’ts of closing remarks

Some things should be avoided when writing your closing remarks for a speech or presentation. Given below are the most primal things that the speaker should keep in mind.

Don’t make the closing remarks lengthy

If the speaker does not add a closing remark, the speech would look incomplete and end abruptly. Also, try not to make the closing remark too prolonged, this may bore the audience and they may lose interest.

The audience may also not be able to distinguish between the main points and jumble up what is important and what is not.

Don’t end with a simple ‘Thank You”

Saying a dry and plain ‘Thank you’ to be polite at the end of your speech is not very persuasive. It is a very mundane way of ending your speech.You need to drive your point home so be creative.

Don’t add new material out of no where

Adding in new material in the closing remarks which are not mentioned in the speech will catch the audience off guard. The audience may not be able to process what’s going on. So mention only those points in your closing remarks that have already been spoken about.

Types of closing remarks

You want your closing remarks to be such that the audience can get a flashback of the entire presentation or speech with just what you said at the end. These may alter accordingly with what kind of a presentation it is.

The fitting remark

What is it.

The fitting remark is the most basic remark of them all. It’s to the point, decisive and direct. The idea of your presentation is conveyed through this remark.

The fitting remark mainly summarizes your speech in sweet and simple words with no extra spice to your conclusion.

Example of a fitting remark

Here is an example of a Speech where Emma Watson closes her speech with a fitting remark. Like I mentioned above, this speech is to the point and decisive. The idea of Gender Equality was conveyed very clearly and directly by her closing remark.

The motivational remark

The motivational remark is used when the speaker uses motivational quotes, phrases, or even dialogues for that matter. The objective is to leave the audience on a ‘motivated to do something’ note.

This remark is to re-energize your audience towards your speech/presentation. When the speaker ends his speech it should have such an impact that they remember your words and do something with that motivation.

Motivational speeches can be given on a variety of topics. We have written an article about ‘How to give a motivational speech on leadership to students’ . You can check it out to get a better idea. This is just one example of how to go about it.

Example of a motivational remark

This speech by Jeremy Anderson just leaves a mark that has you sitting straight and energized. It motivates the audience to know their worth and not let themselves down.

The expository remark

In this type of a remark the speaker shares his anecdotes, his own experience or has a very relatable end to his speech. The main purpose of such an end is so that the audience can connect to the speaker on a deeper level and know exactly what he is saying.

It’s a sort of a congenial connect with the audience. We have written an article on Storytelling approaches you can use in your speech or presentation. This article will give you an insight into why storytelling is so important what are the different techniques used.

Example of a expository remark

Priyanka Chopra in this speech shares her own experiences and anecdotes that people can connect with which makes her speech so much more interesting and inspiring.

The contemplative remark

The contemplative remark leaves the audience pondering over what the speaker has said. Its goal is to make the audience think about all factors such as the lessons, the theme of the speech and wavelength during the span of the presentation/speech.

The speaker can emphasize ‘what the audience thinks’ and leave it there for them to figure out their thoughts.

Example of a contemplative remark

For instance, President Obama in his speech about Bin Laden’s death concludes with a contemplative remark that leaves the audience pensive.

“Finally, let me say to the families who lost loved ones on 9/11 that we have never forgotten your loss, nor wavered in our commitment to see that we do whatever it takes to prevent another attack on our shores. And tonight, let us think back to the sense of unity that prevailed on 9/11.  I know that it has, at times, frayed.  Yet today’s achievement is a testament to the greatness of our country and the determination of the American people. The cause of securing our country is not complete.  But tonight, we are once again reminded that America can do whatever we set our mind to.  That is the story of our history, whether it’s the pursuit of prosperity for our people, or the struggle for equality for all our citizens; our commitment to stand up for our values abroad, and our sacrifices to make the world a safer place. Let us remember that we can do these things not just because of wealth or power, but because of who we are:  one nation, under God, indivisible, with liberty and justice for all.” President Obama in his speech about Bin Laden’s death

The propositional remark

In this remark, the speaker ends with a piece of advice for the audience. It’s more subjective than objective. This is more like a suggestion/tip.

Example of a propositional remark

Michelle Obama’s speech is an advice for students about how to succeed in life. Her closing remark suggests that it’s not important if you went to an Ivy League or a State School what is important is the hard work you do and that will take you closer to success.

The rhetoric remark

The rhetoric remark has to do with a question that doesn’t really need an answer. The speaker leaves the audience hanging with this question.

The speaker has no intention of expecting an answer from the audience and neither does he want one. He just wants the audience to consider what he said and reflect upon it.

Rhetoric is used in many forms and speakers use rhetoric in their speeches for a powerful effect. Here are 4 ways how you can use rhetorical devices in your speech to make it powerful.

Example of a rhetoric remark

 “In the end, that’s what this election is about. Do we participate in a politics of cynicism, or do we participate in a politics of hope?” President Obama in 2004 Democratic National Convention Speech

The funny remark

One of the best thing that helps make your speech effective and interactive is humour. It lightens the environment and works as a tool to break the ice between the speaker and the audience.

Adding humour to your speech will make the audience lively and enthusiastic. If you leave the audience laughing at the end of your speech you will leave on a positive note and they will most probably leave with a good impression of you and your words.

Humour can be one of the strongest tools in a speech, especially for a closing remark, if used correctly.

Qualified speakers frequently make use of humour all through their speech and then at the end strike with a humourless thought and leave the audience serious. Such a sudden change has a powerful impact.

Example of a funny remark

In this speech by Dananjaya Hettiarachchi he uses humour to close a speech by successfully summing up the title and summarizes the content of his speech.

The factual remark

In this type of remark, the speaker ends with some facts related to his speech and presentation. Adding facts as the closing boosts your speech. Facts presented in the form of tables, graphs and diagrams are easy to understand and visually appealing.

At times facts can seem boring if not presented appropriately. To know what facts to add and what not to add in a speech follow our article on ’11 Steps to Add Facts in A Speech Without Making It Boring’.

Example of a factual remark

Given below is a paradigm of a pie diagram. The speaker can fill in his facts according to the theme and research of his presentation.

Call-to- action

This is the most common remark and can be utilized in most of the closing remarks. Call- to- action is simply requesting your audience to take a step forward and take action towards the theme of your speech.

Make your CTA direct and don’t hint at it, this may induce confusion.

Why is it a must, you may ask? This is because the audience may have listened to your entire speech but until and unless you won’t take the initiative and be upfront not everyone is compelled to take action.

Example of a call-to-action

Leonardo DiCaprio in this speech is asking the audience and people to take action to put a price tag on carbon emissions and eliminate government subsidies for coal, gas, and oil companies.

The Activity Remark

This closing remark can be one of a kind for the audience. In this kind of a remark the speaker can undertake an activity that will help the audience understand the theme of the speech with an act of creativity.

For instance, the speaker can make use of his talents to showcase his message through them. Like singing, doing a trick or playing a quiz with the audience.

Example of a activity remark

Sparsh Shah a 13 year old boy who ends his inspiring speech with a song and rap wants to tell the audience that nothing is impossible in life. He uses music as a closing remark to end his speech in a heartening way.

Scenarios for closing remarks 

Closing remarks for a meeting/conference.

Meetings are often compulsory as compared to presentations or speeches. They can be called at any time and are mostly informal. Whereas, a conference is formal and has a specific time and place, where it is conducted.

But in both of them, the purpose is to plan and execute. So end your closing remarks with action.

For example- Reiterate the actions that need to be executed so that the actions will remain fresh and can be recalled easily.

Here is a pro-tip, do not drag the meeting/conference over time and then rush up to close the conference. This will make no room for your closing remark and many things will remain unsaid even if you manage to close the meeting/conference in a rush.

Closing remarks for a school activity

As the heading suggests the closing remark for a school activity will be for school kids so try not to use too many technical terms or make it complicated. Keep the remarks simple and fun.

Here the speaker can use the Activity remark mentioned in the types of closing remarks. It is creative, engaging and hence the kids will connect more to fun activities rather than to boring long remarks.

For example- The speaker can use the Q & A method to end or play a quiz and include all the points mentioned in their speech/activity.

Closing remarks after a workshop

Workshops come with an intent to teach and for the audience to learn. So make your closing remarks interactive. You can ask questions like ‘What is your take-away from this workshop?’

This will let the audience ponder over what they learnt during the entire span of the workshop.

One more way to end is by requesting the audience to fill out the feedback form and cater step by step guidance.

Closing remarks for a webinar/Zoom meeting

Since a zoom meeting/webinar is a virtual platform, there are chances the speaker might not see all the audience or ‘participants’ of the meeting but everyone can see the speaker.

So this may also fall as a disadvantage in the speaker’s case but don’t let this demotivate you.

In your closing remark, you can add a poll that is a feature of zoom to know how many of them are listening. Before closing the webinar, leave your Twitter or Facebook handles so that if the audience has questions they can connect with you on these platforms.

Closing remarks for a ceremony speech

A ceremony is more of a large scale event with too many decorations, music, and arrangements.

Keep in mind though, these things are not what the audience will want to leave with, so what you say last will be the end of what they take-away. Therefore, in a ceremony, you can use any one of the types of closing remarks mentioned above.

For example- You can use ‘The expository remark’ where you can share your own story to make your closing remark relatable and two-sided.

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Some last words

Closing remarks are important in speech writing because without a closing remark your speech will seem unfinished. To leave on a happy note the speaker must organize his speech with the perfect end and time it accordingly.

Closing remarks can be of varied types but using the appropriate closing remark according to the situation and time can make a huge difference in your speech.

Still looking for inspiration? Check out this video we made on closing remarks:

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How do you close a speech.

How should you close a speech? I recently had a query from a fellow coach who specializes in working with engineers and tech firms, and her complaint was that far too many speeches in her experience ended with a slide reading “Any Questions?” She was asking for alternative ways to end a presentation.

It would be hard to imagine a duller (and less engaging) way to finish, aside from simply walking off the stage in silence.

First of all, there’s the slide issue itself. Slide-ware like PowerPoint doesn’t help; it distracts, because it requires us to multitask. And all the research on multitasking shows that we can’t do it. We first pay attention to one thing, and then another. Moreover, the research on how our brains process visual information indicates that we don’t actually see what’s in front of us, but rather an approximation of it that our brain matches to reality based on its memory banks.

So what really happens when we’re confronted in a meeting or a presentation with a speaker and a set of slides is that we look at the speaker—because we’re inherently more interested in people than pictures—and when our attentions start to wander, then we look at the slides. Now, reading slides and looking at people occupy two different parts of our brain, and there’s a lot of inefficiency in switching back and forth. So when we’re looking at the speaker, we’re getting one set of cues. When we look at the slides, we get another set. When we switch, we lose a bit of either information stream.

So the result is two incomplete sets of information. That’s tiring and indeed annoying for us, so we get cranky and tune out.

That’s what slide-ware does. With some exceptions, it adds to our information load, overwhelming it even faster, and causing us to tune out.

Don’t do it.

Any questions?

OK, so how should you end a speech? Following are five suggestions, in order to avoid the dreaded “Any Questions” slide.

1. The simplest way to end a speech, after you’ve finished the content part, is to say, “thank you.” That has the virtue of being individually understood, unexceptional, and unambiguous.

That remains my go-to recommendation for anyone who wants a way to signal to the audience that it’s time to applaud and then head for the bar. Neat, simple, gets the job done.

2. But let’s say you want something more original and exciting. A personal favorite of mine is to end with a question suggested by the talk, something related that broadens the discussion and gets people thinking. So, for example, if you’re wrapping up a talk on the future of software, you might say, “We’ve had a great discussion today about what software will look like in near future; I’d like to close by asking you what you think software might look like 100 years from now. Are we actually heading for the Great Singularity?”

Or even, “I’d like to close by asking you whether or not you think there should be government controls on either the violence in or the length of time spent on gaming software?”

That should give them something to talk about into next week, or at least over the coffee and donuts.

3. Of course, as I’ve recommended many times, the best way to end a speech is to turn the audience loose on an action. After all, you’ve been asking the audience to sit passively for 20 or 30 or 50 minutes. Give them a chance to move, to do something. It should be related to what you’ve been talking about, it should be specific, and it should be relatively simple. Get them to turn to a neighbor and pledge to start the good health regimen you’ve been talking about with one specific food change, for example.

4. If you’re afraid of not getting any questions, then you can arrange for a friend in the audience to ask one. The “plant” is a good way to get questions started if you fear silence. But if you’ve turned the chore of asking for questions over to a slide, then that suggests either you don’t really want to engage in questions, or you’re afraid of them. If it’s the former, then get over yourself. You’ve had the floor for 45 minutes; now it’s someone else’s turn. If the latter, then you might think about sharing your fears in an authentic way: “Now, I’m a little afraid of the questions you might ask, since there are some people here in the audience who know more about the subject than I do, but if we agree to turn the answering over to anyone who is best positioned to answer the question, I’m happy with that.”

5. Finally, you might borrow an idea from the theatre and have a “talk back.” In the theatre, some groups invite the audience to give their thoughts back to the actors, the director, the stage crew, or anyone else who’s available. It’s a critique, a Q and A opportunity, a focus group, and a therapy session all rolled up into one. It’s risky, because you’re at the mercy of jerks in the audience who just want to ventilate or bloviate, but then Q and A can bring out those trolls too. If you choose this option, then it’s a big help to have someone else MC the discussion.

No excuses; there are plenty of interesting ways to end a presentation. Throw away that “Any Questions” slide and get to work.

With thanks to Susan de la Vergne for the question.

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24 Comments

Greetings from West Cork.

Go raibh maith agat. (thank You In Irish)

I would like to thank you for all your great posts this year , all highly informative and inspirational.

I would like to wish you and your family a fabulous Christmas and a most prosperous new Year.

Kind regards John Keating

Thank you, John — my best wishes to you and yours and thanks for your kind comments.

Nick, for years I struggled with this one.

I always thought that “thank you” was the best ending. But when I started listening to comedians on the radio (SiriusXM channels), their “thank you” endings seemed like a let down. Lacked power. I’ve switched gears a bit.

I don’t ask a question (which I think is a great idea), but end with a simple magic trick.

I talk earlier in my speech about the connect between magic and innovation. I do a trick which truly astonishes all audience members…as I’m doing the trick (which is purely visual, it does not need any comment from me), I conclude with the most important points from the speech and then I say, “and like magic, innovation is about making the impossible possible.” And I walk off the stage. No thank you. No explanation. Nothing for them to do. There is usually a hush followed by a sea of applause that goes in waves as the audience realizes I’m done.

It is not perfect. But it catches the audience off guard (twice, once with the magic and the other with my walking off) and it seems to leave them with something memorable. Thanks for all of your great posts!

Hi, Stephen — love the magic trick idea — very dramatic! Thanks for the comment…..That’s a sixth ending, and in fact it suggests another post…..

Depending on how you did your introduction, it is nice to go back to it, complete it, extend it, etc. – go full circle.

Thanks Nick for packaging together 5 options for us to consider. There are times when I like to leave them with a question to ponder, other times I like to end with a story that underlines the main point.

Keep up the great work!

Thanks, Dave — closing with a story is an excellent option — as long as it’s a story that has a finality to its arc. You want to give them closure.

You know how people talk about blog posts that are “click bait”? They’re designed to get someone to click? I get a kick out of how some keynote speakers are remarkable with “standing ovation bait”. You can see it in pacing, verbal inflection, etc. that just makes people want to stand up and cheer.

Even using the term “standing ovation bait” seems pejorative, which isn’t exactly my intention. I think there’s something to getting people to that emotional response. It’s the climax to the story, as you teach us in Power Cues.

It’s just that I recently saw a LinkedIn profile that said something like “Herman Finklestein, 1000+ Standing Ovations” (name changed–I apologize to any of your readers by that name!). I guess my point is that success might be better measured by how people’s lives are impacted or job performance improvement or the discussions that are spurred on after the applause dies down.

Or maybe Herman Finklestein has it right–all the meeting planner wants is to hear applause…. :)

Thanks for the thought-provoking post!

Hi, Andy —

Alas, yes — all speakers would secretly love a standing ovation, and some not so secretly twist their audience’s arms to get one. Very shallow! And very understandable:-)

Great article Nick! Thank you for sharing. My favorite is to leave them with a question like you mentioned in #2! P.S. I tried to tweet this article from your social media buttons below the article, but it does not include the hyperlink. I had to copy and paste the link! Merry Christmas and thanks for all the great content this year!

Hi, Ryan —

Thanks for your comment and the point about the buttons. We recently did some upgrading of the site, and the result was a great look and some issues with various plug-ins…. We’re working on it!

[…] Nick Morgan suggests that the simplest ending is to say ‘thank-you’. But you need to be careful that simplicity does not become a rationalization for not planning a […]

[…] How Do You Close A Speech […]

really helpful thank you

I have listened to Emmanuel Macron ‘s recent speech in English and I was amazed when he closed his formal speech by ” Thanks” It didn’t sound proper to me in particular for a head of state shouldn’t he have said ” Thank You ” ( English is my 2nd language that’s why I ‘d like to know) When one commit to deliver a speech in a foreign language then one has to make sure that the written speech is correct and in keeping with the level of language . Formal or informal . Thank you for your enlightenment .

Hi, Joelle — you’re correct. The conventional way to end a speech in English is to say “thank you.” Occasionally speech pros rebel against the convention, but then the audience is left wondering — is he/she done? It’s hard to tell without the convention. So I strongly recommend everyone speaking in English to close a speech with “thank you.”

Thankyou very much .It was really helpfull for me in ending my speech with a bang.

Great, glad to hear it!

Wow this is great! I’m doing a speech on income inequality, and my intro is a fact about how the three richest men own as much as the bottom half of Americans. I want to end with a call to action, but in my speech I mostly talk about what the government can do, not so much us personally. Any ideas how to conclude? Suggestions appreciated! :)

I would urge the audience to pressure the government — citizen activism — as a place to start. It’s all our responsibility in the end, because we are the government at base.

Yes its too right Also you can end the as you have started FOR EXAMPLE :- STARTING -The sun is brightning like your faces. ENDING. -Not the brightning sun is becoming dull.

Hi Nick thanx for providing a good conclusion…. It’s really helpful for us….

You are welcome.

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Seven Great Ways To Close A Speech (Part One)

Throughout my career, I’ve seen hundreds of speakers end their presentations in exactly the same way. They click to their last slide, deliver the information on the screen, and limp to the finish line by mumbling something such as:

• “So feel free to call me with any questions you might have.”
• “That’s the end of my presentation.”
• “Thank you for listening.”
• “Do you have any questions?”
• “Ummm…thanks.”

Note that you may want to also include a call-to-action in your close, which I’ve written about here .

Close One: Deliver a Summary

You may have heard the old public speaking adage that advises speakers to use a three-step approach: “Tell them what you’re going to tell them, tell them, and then tell them what you’ve told them.”

You don’t need to follow that rigid rule for every presentation you ever give. But you’ll probably use something similar to it the majority of the time, particularly in the “summary” close.

In the summary close, you’ll finish your talk with a synopsis that reminds the audience of your goal and your most important points. For example, let’s say you’re an advocate for children’s safety that is trying to increase the percentage of parents who use child safety seats for their kids. You might end your talk by saying something such as:

“In conclusion, we’ve made significant strides in protecting children. Our education campaign significantly helped increase the number of parents who use child safety seats for their children. And our work with the state legislature resulted in laws that now allow police to ticket and fine parents who don’t. As a result of our work, the biggest issue is no longer making sure that parents install safety seats. Rather, it’s making sure that they do so correctly. One recent study found that as many as 90 percent of all safety seats are installed improperly, which increases the odds that a child will be unnecessarily hurt or killed in an auto accident. Therefore, I’m recommending a new campaign that shifts our focus from installing safety seats to installing safety seats correctly . This new campaign would encourage parents to use a state- approved installer instead of trying to install the seat themselves. I believe this is the logical next step in our efforts to protect kids in our state, and that this strategy shift will yield tremendous results.”

Just as matching bookends are often used at beginning and end of a row of books, matching speech bookends use the same opening and closing device at the beginning and end of a presentation.

For instance, let’s say you opened a speech to a group of part-time volunteers who are working to reduce the number of injuries suffered in house fires like this:

“I’m only going to speak to you for one hour this morning. During our hour together, someone, somewhere in America, is going to be badly injured in a house fire. By the time you begin lunch this afternoon, someone, somewhere in America, will die in a house fire. By dinner, another person will die. By the time you go to sleep, another person will die. As you sleep tonight, two more people will die. I’m here today because I want to prevent that from happening. And I’m going to need your help.”

You could “bookend” your talk by ending with the following close:

“We’ve been together nearly an hour. That means that someone, somewhere in America, was just badly injured in a house fire. And we’re an hour closer to lunch, which means someone is about to perish in a house fire. Your work matters. Because of your passion, you’re going to prevent someone from getting hurt. You’re going to spare a family from having to mourn a husband, a wife, a sister, a brother, or a child. And next year, when we meet again, I hope that because of your work, I’m unable to open my speech with the same tragic statistics that I used at the beginning of today’s session.”

Click here to read part two of this series and here to read part three. And click here for eight great ways to open a speech.

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Comments (1)

awesome… wonderful…. great job…. please keep up the good work…..

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• By Illiya Vjestica
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10 Powerful Examples of How to End a Presentation

Here are 10 powerful examples of how to end a presentation that does not end with a thank you slide.

How many presentations have you seen that end with “Thank you for listening” or “Any questions?” I bet it’s a lot…

“Thank you for listening.” is the most common example. Unfortunately, when it comes to closing out your slides ending with “thank you” is the norm. We can create a better presentation ending by following these simple examples.

The two most essential slides of your deck are the ending and intro. An excellent presentation ending is critical to helping the audience to the next step or following a specific call to action.

There are many ways you can increase your presentation retention rate . The most critical steps are having a solid call to action at the end of your presentation and a powerful hook that draws your audience in.

What Action do You Want Your Audience to Take?

Before designing your presentation, start with this question – what message or action will you leave your audience with?

Are you looking to persuade, inspire, entertain or inform your audience? You can choose one or multiple words to describe the intent of your presentation.

Think about the action words that best describe your presentation ending – what do you want them to do? Inspire, book, learn, understand, engage, donate, buy, book or schedule. These are a few examples.

If the goal of your presentation is to inspire, why not end with a powerful and inspiring quote ? Let words of wisdom be the spark that ignites an action within your audience.

Here are three ways to end your presentation:

• Call to Action – getting the audience to take a specific action or next step, for example, booking a call, signing up for an event or donating to your cause.
• Persuade – persuading your audience to think differently, try something new, undertake a challenge or join your movement or community.
• Summarise – A summary of the key points and information you want the audience to remember. If you decide to summarise your talk at the end, keep it to no more than three main points.

10 Examples of How to End a Presentation

1. Asking your audience to take action or make a pledge.

Here were asking the audience to take action by using the wording “take action” in our copy. This call to action is a pledge to donate. A clear message like this can be helpful for charities and non-profits looking to raise funding for their campaign or cause.

2. Encourage your audience to take a specific action, e.g. joining your cause or community

Here was are asking the audience to join our community and help solve a problem by becoming part of the solution. It’s a simple call to action. You can pass the touch to your audience and ask them to take the next lead.

3. Highlight the critical points for your audience to remember.

Rember, to summarise your presentation into no more than three key points. This is important because the human brain struggles to remember more than three pieces of information simultaneously. We call this the “Rule of Three”.

4. If you are trying to get more leads or sales end with a call to action to book a demo or schedule a call.

Can you inspire your audience to sign up for a demo or trial of your product? Structure your talk to lead your prospect through a journey of the results you generate for other clients. At the end of your deck, finish with a specific call to action, such as “Want similar results to X?”

Make sure you design a button, or graphic your prospect can click on when you send them the PDF version of the slides.

5. Challenge your audience to think differently or take action, e.g. what impact could they make?

6. Give your audience actions to help share your message.

7. Promote your upcoming events or workshops

8. Asking your audience to become a volunteer.

9. Direct your audience to learn more about your website.

10. If you are a book author, encourage your audience to engage with your book.

6 Questions to Generate an Ending for Your Presentation

You’ve told an engaging story, but why end your presentation without leaving your audience a clear message or call to action?

Here are six great questions you can ask yourself to generate an ending for your presentation or keynote talk.

• What impression would you want to leave your audience with?
• What is the big idea you want to leave them with?
• What action should they take next?
• What key point should you remember 72 hours after your presentation?
• What do you want them to feel?
• What is the key takeaway for them to understand?

What to Say After Ending a Presentation?

When you get to the end of a book, you don’t see the author say, “thank you for reading my last chapter.” Of course, there is no harm in thanking the audience after your presentation ends, but don’t make that the last words you speak.

Think of the ending of the presentation as the final chapter of an epic novel. It’s your chance to leave a lasting impression on the audience. Close with an impactful ending and leave them feeling empowered, invigorated and engaged.

• Leave a lasting impression.
• Think of it as the last chapter of a book.
• Conclude with a thought or question.
• Leave the audience with a specific action or next step.

How to End a Presentation with Style?

There are many great ways you can end your presentation with style. Are you ready to drop the mic?

Ensure your closing slide is punchy, has a clear headline, or uses a thought-provoking image.

Think about colours. You want to capture the audience’s attention before closing the presentation. Make sure the fonts you choose are clear and easy to read.

Do you need to consider adding a link? If you add links to your social media accounts, use icons and buttons to make them easy to see. Add a link to each button or icon. By doing this, if you send the PDF slides to people, they can follow the links to your various accounts.

What Should you Remember?

💡 If you take one thing away from this post, it’s to lose the traditional ending slides. Let’s move on from the “Thank you for your attention.” or “Any questions.” slides.

These don’t help you or the audience. Respect them and think about what they should do next. You may be interested to learn 3 Tactics to Free Your Presentation Style to help you connect to your audience.

Illiya Vjestica

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15 powerful ways to close your last minutes of a presentation

Usually, speakers pay particular attention to the beginning of their speeches. And it’s obvious. Hundreds of articles have been written about the importance of the first impression and the ability to catch an audience from the first sentence. Meanwhile, although every skilled speaker should know how to start a presentation, at the same time, it is equally important to know how to correctly end a presentation so that all efforts are not in vain. Why is it important? It’s obvious that you should leave a positive impression, be remembered, and bring listeners to the desired actions. In this article, we will learn how to do it.

Here, we gathered 15 effective methods that will help you find out how to end a presentation correctly so that be sure that your message is kept in listeners’ minds. When using one of the below-mentioned techniques, you’ll definitely find the right option for your presentations and will be able to create attractive and memorable projects.

A call to action

Do not leave an audience in limbo. Take the initiative in your own hands. After all, your work had some specific goal – so outline it. Tell attendees what they have to do next and how it will help. Encourage your listeners to contact you by leaving contacts, filling in a form, asking additional questions, getting details, ordering products or services, purchasing a product. 

The main thing to remember is that your last words must clearly call them to make a certain step. Otherwise, they’ll be uncertain and your speech is in vain.

Quote the words of a famous person, tell a catchphrase – this will always be appropriate for both speakers and listeners. A common mistake of this method is the choice of the wrong quote, which illogically ends the presentation.

In this case, it is important to find the right expression that will contain the main message of your speech. Thus, even if attendees don’t remember all the details of a presentation, they’ll at least recall the last quote.

A compelling story

This is one of the best and more effective methods to end a presentation. The main thing is to find the right story. It can be your own experience or just a story that will demonstrate the practical use of your message. Or at least it will help build an analogy and remember your topic.

An impressive photo, illustration, or infographics

Visualization is an important part of a speech. You can place a memorable photo on the last slide of your visual material. It is important that the chosen visual element is associated with your speech.

Contact information

To draw a line, speakers can display their contact information. Let the last thing a public sees in your presentation be contact information. Indicate the following: your name/ company name; phone number; E-mail address; a website; links to social networks; your photo and/or logo.

A contradictory example

British writer Ken Robinson successfully used this technique. He managed to draw everybody’s attention by speaking about viruses while the topic of his report was education system reforms. His vivid contradictory comparison with viruses made everyone remember his speech. 

A picture of the future

Outlining the future is an option that is not suitable for any topic. It will work perfectly in the case of new technologies if a speaker outlines an idealistic society.

A picture of the future will also come in handy for presentations on ecology topics. In this case, you can outline two pictures:

• What will happen if humankind continues the same route – scorched wastelands, lack of greenery, suffering animals?
• What happens if we act reasonably?

The essence of this method is an emotional impact. It is necessary to touch the inner core of every attendee, to show the possible benefits or unpleasant consequences of his/ her actions. Nevertheless, it can serve as one more way to use other words for concluding a speech.

A dialogue with an audience

Invite listeners to take part in a short survey or a poll. For example, a psychologist talks about harmful co-dependent relationships and at the end asks an audience to mentally answer “This is about me” or “This is not about me” to three short statements:

• “I often think about what my partner thinks over now.”
• “I can’t go about my business when my partner is not at home.”
• “I actively follow the page of my partner on social networks.”

And then the psychologist says: “If at least two of these statements are true for you, you are in a dependent relationship.” This technique involves each listener, and after that, you can call for action, give your contacts, offer psychotherapy to those present and their friends. A similar method of involvement can be used both at the end and at the beginning of a presentation.

Jokes or funny stories

Humor performs three important functions at once:

• It leaves a pleasant “aftertaste”.
• It causes an audience a personal affection for the speaker.
• It helps simplify perception and remembering of a presentation. 

But, like any conclusion to a speech, the joke should be appropriate for a problem that the speaker develops.

The connection between the beginning and the end

The beginning and end of a speech should always be connected logically. But in order to attract attention, you can connect both parts of your speech with the help of an illustration that evokes strong emotions.

For example, a speaker talks about relaxation techniques, and at the very beginning shows a picture or gif that depicts an exhausting cat. It is torn between screaming kittens and fish, which it should catch in order to have some food.

At the end of a presentation, there is another picture – the same cat that basks in the sun, kittens play in the distance, and fish splash in the water, and so close that it is enough to raise a paw. But the cat is resting. This image would not be remembered so much if there was no picture at the beginning of a presentation.

A rhetorical question

This is one of the standard methods of how to end a presentation. But, despite its prevalence, it does not lose relevance. A rhetorical question is able to leave a certain “aftertaste” after a speech, tune in attendees to certain thoughts and make people think over a particular topic. 

Make a compliment to an audience

In fact, a banal compliment can significantly attract your listeners, leave a good impression about a speaker. Aren’t these perfect presentation endings? Say something like this: “It is an honor for me to speak before you …”; “I have never spoken to such a pleasant audience …”; “Being here with you is the best pastime for me …”; “You are the best listeners …” etc.

If you deliver a speech, for example, at a conference or seminar that takes place on Friday night, wish everyone a good weekend. This will shake up an audience after your presentation, set them up in a positive way.

This is the best way to end a presentation. Inspire listeners. Just because every person naturally likes to hear words of approval and support. Thus, you will make an attendee make the first step. Thus, you’ll be sure that your speech causes action and is helpful. 

Summarizing

In the 21st century, every person daily processes a huge amount of information. That is why the perception of new data is significantly complicated. Simplify your speech due to the use of a summary. If during a presentation you spoke about several important things – at the end, recall what was discussed. Describe the key points of your speech.

What should be avoided

Many speakers advise avoiding a FAQ section as the final part of a presentation. It is recommended organizing a Q&A section as a pre-closing part of a speech. As if it is the final part, then listeners can get bored.

Slides with “Thank you for watching” will ruin all your speech even if it is brilliant. Forget about this slide and never even recall it!

Visualization as a useful tool of speech delivering

Nowadays, visual material serves as an indispensable (or even obligatory) part of any speech at a seminar, meeting, or conference. It adds vividness to speeches and simplifies topics consideration. Thus, it is important to properly choose the final slides for your speech. Not only words but also visual materials play a key role. Thus, it is possible to choose slides with quotes, contact information, funny illustrations, or infographics. The main rule is that their stylistics should be properly chosen. Colors and decorative elements should match your logo or brand.

For this reason, we have something to offer you! We suggest getting acquainted with a website that will significantly simplify the above-mentioned task. If you want to know how to end a  PowerPoint presentation  vividly, you should visit  this website . Below, you’ll find some links to the slides that can be used as another way to say some words in conclusion.

On the site, hundreds of slides and premade packs are waiting for skilled speakers. The resource is a real library of useful templates for different types of business and marketing presentation, or other digital projects and reports. There are available elements for different software. What is more pleasant is that many of them are available for free! Click on the link and start searching for the necessary element.

• Templates for PowerPoint >
• Templates for Keynote >
• Templates for Google Slides >

As you see, the mood with which listeners will leave a hall and the message that remains in their heads depend on few last sentences of your performance. Therefore, do not underestimate the importance of how to end a presentation and speech. We hope that the above-mentioned tips will be useful for you and help make speeches more memorable and vivid.

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Why Never to End a Talk with “Thank You” – and What To Do Instead

Do you know how most speakers, managers and committee chairs wrap up their presentations and meetings?  “Thank you for listening.” “We’re out of time. That’s it for today,”  or  “If you have any questions, please let me know.”

Talk about leaving results on the table! From now on, instead of trailing off or ending with a passive close that doesn’t inspire followup,   plant specific action seeds such as:

“What is one thing  you’ll do differently when you get back to the office  tomorrow ?”

“What  exactly  are you going to say if potential clients object to our fee?”

“When you get home tonight , where will you post your reminder card?”

“What  tangible results will you report back  at our Monday morning meeting?”

“At our  next break , at 2:30 . . .”

In fact, those four words “At our next break …” helped an entrepreneur named Marcia motivate a room full of investors to follow-up with her. Marcia was scheduled to give a funding pitch for her startup in the afternoon following lunch. She was worried audience members would be half asleep, so we crafted a sixty second close to make sure people were crystal clear how they could follow up with her. Here’s what she said:

“I’m Marcia, the one with the white, spiky hair … .

At our next break at 2:30, I’ll be at our table in the right-hand corner of the lobby.

If you’d like a product demonstration, a copy of our financial projections, or would like to meet our CTO to discuss our patented software; you’re welcome to come by.

Once again, I’m Marcia with the white, spiky hair. I look forward to seeing you at 2:30.”

Guess who was  surrounded  by people at the next break? You’re right, Marcia. Why? She was the  only one  who gave three specific ways and reasons to continue the conversation. She:

* Repeated her name in her close to imprint it. (Think about it. After a long day, how many speakers’ names can you recall? And if we don’t know someone’s name, we’re not likely to approach them.)

* Made a visual self-reference so she stood out in the crowd. (This is not trivial. How will people be able to pick you out in a sea of suits unless you give them a colorful clue such as, “I’m Bob, the one in the green jacket” or “I’m Patricia, in the red suit.”)

* Identified a specific time and location where people could connect with her. (Don’t be vague. Say, “I’ll be by the front desk from 3-4 pm.” Or “You’re welcome to call me during office hours on Monday between ten and noon.” Or “I’ll be back in Texas September 3rd and would be glad to schedule an in-person appointment.”

* Offered three incentives for continuing the conversation. (Far too many people trail off with a passive, “Please let me know if you have any questions.”)

By the way, do you notice a pattern in these suggestions? They offer people OPTIONS instead of giving them ORDERS.

Do you know anyone who likes to be ordered around? Telling people, “You need to” “You have to” or “You should” elicits a “Grr, you’re not the boss of me” reaction. Offering a variety of strategic choices   gives people the freedom and autonomy to select a course of action that’s most appealing and relevant to  them . They are a lot more likely to initiate action – because they want to, not because they’re being told to.

Pilot Chuck Yeager said, “At the moment of truth, there are either reasons or results.” What will you do at the end of your meeting to increase the likelihood people take action and produce beneficial results as a result of their time with you?

– – –

Want more ways to communicate and connect? Check out  Sam Horn’s books, Tongue Fu!, POP!, IDEApreneur, Washington Post bestseller  Got Your Attention?  and her  TEDx talk  on INTRIGUE.   Discover why her keynotes receive raves from Intel, Cisco, NASA, Accenture, Capital One, National Geographic and why they’ve been featured in  New York Times, Forbes, INC, Fast Company.  Want Sam to share her INTRIGUE techniques with your group?  C ontact [email protected].

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Greater Good Science Center • Magazine • In Action • In Education

Four Steps to Help People Feel Listened To

Your 18-year-old daughter announces she’s in love, dropping out of college and moving to Argentina. Your yoga-teaching brother refuses to get vaccinated for COVID-19 and is confident that fresh air is the best medicine. Your boss is hiring another white man for a leadership team already made up entirely of white men.

At home, at work, and in civic spaces, it’s not uncommon to have conversations that make you question the intelligence and benevolence of your fellow human beings.

A natural reaction is to put forth the strongest argument for your own—clearly superior—perspective in the hope that logic and evidence will win the day. When that argument fails to have the intended persuasive impact, people often grow frustrated, and disagreement becomes conflict.

Thankfully, recent research offers a different approach.

For many years, psychologists have touted the benefits of making parties in conflict feel heard . Making someone you’re arguing with feel that you’re listening can calm the troubled waters, allowing both parties to get safely to the opposite shore. Two problems can get in the way, though.

First, when encountering disagreement, most people jump into “persuasion mode,” which doesn’t leave much room for listening, or even for pursuing other goals for the interaction. Any conversation could be an opportunity to learn something new, build a relationship that might bear fruit later, or simply have an interesting experience. But most of those goals get forgotten when the urge to persuade sets in. Second, and just as important, is that even when people do wish to make their counterparts feel heard, they don’t know how to do so.

I lead a team of psychologists , negotiation scholars , and computational linguists who have spent years studying ways that parties in conflict can behave to make their counterpart feel they are thoughtfully engaging with their perspective.

Rather than trying to change how you think of or feel about your counterpart, our work suggests that you should focus on changing your own behavior. Focusing on behavior rather than thoughts and feelings has two benefits: You know when you are doing it right, and so does your counterpart. And one of the easiest behaviors to change is the words that you say.

A conversational toolbox, based on what works

We used the tools of computational linguistics to analyze thousands of interactions between people who disagree with each other on hot-button social and political issues: police brutality, campus sexual assault, affirmative action, and COVID-19 vaccines. Based on these analyses, we developed an algorithm that picks out specific words and phrases that make people in conflict feel that their counterpart is thoughtfully engaging with their perspective.

These words and phrases comprise a communication style we call “ conversational receptiveness .” People who use conversational receptiveness in their interactions are rated more positively by their conflict counterparts on a variety of traits.

Then we experimented with training people to use the words and phrases that have the most impact, even if they’re not naturally inclined to do so. For example, in one of our earlier studies , we had people who held different positions about the Black Lives Matter movement talk to each other.

Those who received a brief conversational receptiveness training were seen as more desirable teammates and advisors by their counterpart. Training also turned out to make people more persuasive in their arguments than those who did not learn about conversational receptiveness.

We encapsulate this conversational style in the simple acronym H.E.A.R.:

H = Hedge your claims , even when you feel very certain about your beliefs. It signals a recognition that there are some cases or some people who might support your opponent’s perspective.

E = Emphasize agreement . Find some common ground even when you disagree on a particular topic. This does not mean compromising or changing your mind, but rather recognizing that most people in the world can find some broad ideas or values to agree on.

A = Acknowledge the opposing perspective . Rather than jumping in to your own argument, devote a few seconds to restating the other person’s position to demonstrate that you did indeed hear and understand it.

R = Reframing to the positive . Avoid negative and contradictory words, such as “no,” “won’t” or “do not.” At the same time, increase your use of positive words to change the tone of the conversation.

Measuring benefits of the tools in practice

In a recent set of studies , my colleagues and I recruited people who were supportive of or hesitant about getting COVID-19 vaccinations. We paired vaccine-supportive participants with the vaccine hesitant and instructed them to persuade their partner to get the shot. Before the interaction, we randomly assigned the vaccine supporters to receive brief instructions in conversational receptiveness or guidance simply to use the best arguments they could think of.

We found that participants who received a couple minutes of instruction in conversational receptiveness were seen as more trustworthy and more reasonable by their counterparts. Their counterparts were also more willing to talk to them about other topics.

Expanding Awareness of the Science of Intellectual Humility

This article was produced with support from the Greater Good Science Center and the John Templeton Foundation.

In a subsequent study, we explained the concept of conversational receptiveness to participants on both sides of the issue. Just knowing that they’d be engaging with someone trained in this technique made both parties report being 50% more willing to have a vaccine conversation. People felt more confident their discussion partner would hear them and less worried they’d be a dismissive jerk.

Dialing down the acrimony

This approach might be especially beneficial in conversations in which one party is highly motivated to engage while the other is less so. When such conversations turn contentious, the less motivated person can simply walk away.

That’s an all-too-familiar experience for parents of teenagers who seem to have advanced degrees in ignoring unwelcome advice. Health care providers often face a similar challenge when they try to persuade patients to change behaviors they do not wish to change. In the workplace, this burden is most acutely felt by people lower in the hierarchy trying to have their views heard by higher-ups who just don’t have to listen.

Conversational receptiveness is effective because it makes the interaction less confrontational and therefore less unpleasant. At the same time, it allows both parties to express their perspective. As a result, it gives people some confidence that if they approach a topic of disagreement, their partner will stay in the conversation, and the relationship will not sustain damage.

In recent years, many scholars across the social sciences have expressed concern about Americans’ seeming inability to talk to their political opponents .

Yet the skills that are necessary for Democrats and Republicans to engage with one another are similarly lacking in our families and in our workplaces.

Our work on conversational receptiveness builds on extensive prior research on the benefits of showing engagement with opposing perspectives. By focusing on language that can be easily learned and precisely measured, we offer people a broadly applicable toolkit to live up to their best conversational intentions.

This article is republished from The Conversation under a Creative Commons license. Read the original article .

About the Author

Julia Minson

Julia Minson, Ph.D. , is an associate professor of public policy at the Harvard Kennedy School of Government. She is a decision scientist with research interests in conflict, negotiations, and judgment and decision making.

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What time is the debate tonight? How to watch Trump, Biden in 2024 'CNN Presidential Debate'

President Joe Biden and former President Donald Trump will take the stage Thursday night in Atlanta in the first head-to-head presidential debate of the 2024 election.

The debate airing on CNN will differ from previous debates between the two candidates in a few notable ways, thanks to rules put in place by the network: there will be no live audience, and all microphones will be muted except for the candidate whose turn it is to speak.

Both candidates may spar over their respective ages (Biden is 81, Trump is 78), as well as Trump's recent criminal conviction , their stances on abortion and the Israel-Hamas war .

Robert F. Kennedy Jr. , who is running as an independent candidate, did not qualify for the debate and will not join Trump and Biden on stage.

Here's how to watch the "CNN Presidential Debate", the first of the 2024 election cycle between Trump and Biden.

LIVE UPDATES Presidential debate: Trump and Biden in Atlanta for 9 p.m. EST debate

What time is the CNN Presidential Debate?

The "CNN Presidential Debate" will air on CNN Thursday, June 27 beginning at 9 p.m. EDT.

How to watch the 'CNN Presidential Debate' on TV, streaming, online

The debate will air live Thursday, June 27 at 9 p.m. EDT on CNN, CNN International, CNN en Español and CNN Max. It will also stream on CNN.com for people without a cable subscription.

You can also watch it via simulcast on USA TODAY's YouTube channel.

Who is moderating the CNN Presidential Debate?

The debate will be moderated by CNN anchors Jake Tapper and Dana Bash .

Want daily politics news in your inbox? Subscribe to OnPolitics for presidential debate takeaways and everything to know about the election.