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18 Social Media Manager Resume Examples for 2024

Social Media Manager

Best for jobs requiring a traditional resume

A professional resume like this one communicates a more formal tone, but it’s unique enough to still leave a favorable first impression.

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Like this template? Customize this resume and make it your own with the help of our Al-powered suggestions, accent colors, and modern fonts.

Social Media Manager Resume

• Social Media Manager Resumes by Experience
• Social Media Manager Resumes by Role

Writing Your Social Media Manager Resume

Creating a compelling Instagram post that’s on brand? No problem. Whipping out a clever tweet? You could do that in your sleep. Social media is your skillset, and your abilities have helped companies increase their reach and grow their brand.

However, those skills don’t always translate to writing successful resumes or a social media manager cover letter . 

We have you covered no matter what social media manager role you’re seeking. Helping people get jobs is our business, and our resumes have helped social media managers get jobs at great companies like Lyft and Grubhub . We’ve put our knowledge into these 18 social media manager resume samples to help you make a resume free and get the job you’ve always wanted!

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Why this resume works

• Including metrics is the best (and easiest) way to do this. Metrics like the number of followers, likes, or shares are great, but you can also include the revenue you helped raise or the percentage of time you saved by improving content creation processes.
• The numbers are there if you know where to look; once you find relevant numbers, incorporate them into your work experience bullets!
• Objectives are best if you’re changing careers or just entering the workforce. If you’re in a senior role, you can include more work experience instead. 

Social Media Manager No Experience Resume

• Have you owned a business? Check! Then talk about any social media strategies you used to run that business.
• Personal or academic projects? Check! Discuss your reach with your favorite social platforms and techniques.
• Classes like ‘Consumer Behavior’ and ‘Principles of Selling’ are beneficial when it comes to your social media manager no experience resume.

Entry-Level Social Media Manager Resume

• A fitting resume template will allow plenty of room for your content, but it is also easy to read. Try to find a layout that works for your content while also being aesthetically pleasing.
• If you took any relevant college classes, list those. If you have Google Ads, Facebook Blueprint, or Google Analytics expertise, list those, too.
• You can also add projects, volunteer experience, and even  hobbies to your resume . Just be sure to highlight transferrable skills, especially communication, leadership, or any awards you’ve won.

Senior Social Media Manager Resume

• Any leadership experience you have is beneficial. Have you mentored others in the company? Have you taken on multiple social media accounts with increasingly bigger followings? Add anything you can think of that shows a progression in your career!
• Don’t feel stressed out about trying to condense your experience. You can tell more of your story when you write a cover letter .
• The title on your senior social media manager resume should match the job title to which you’re applying. If you’re currently a social media manager and applying for a senior role, make sure your resume title is “Senior Social Media Manager.”

Social Media Marketing Resume

• Show how you’ve increased traffic and followers on different platforms like Instagram, YouTube, and Facebook for years. Solidify your social media marketing resume with the different roles you’ve undertaken and the kind of impact you brought in each job.

Social Media Coordinator Resume

• Next up is your skills. You don’t necessarily need software like Hootsuite to impress your employer. Simply adding tools such as Google Analytics or even Adobe Premiere Pro will do the job as long as you can mention how you’ve used each to improve a company’s social presence.

Freelance Social Media Manager Resume

• A social media manager who understands design and photo editing is a positive addition to any company. If you’re proficient in design tools or software like Canva and PicMonkey, you can better convey your needs to your team of graphic designers.

Social Media Manager Marketing Manager Resume

• The  best resume format  is reverse-chronological for two reasons:
• It puts your most recent (and likely most relevant) experience at the top.
• It’s easiest for Applicant Tracking Systems to read. Applicant Tracking Systems (also called ATS) are machines that scan your resume for keywords to weed out unqualified candidates. 
• More than just  saying  you work well with others, show how you helped or what resulted from your collaboration.
• Did you work with sales to implement new software and increase communication speed? Or maybe you handled a big budget and saved some serious cash. Whatever you did, include it!

Social Media Strategist Resume

• It’s important for both the recruiter and the ATS (Applicant Tracking System) to review the abilities you possess to ensure you’re right for the job.
• Luckily, there are a lot of technical skills you need to be an effective social media strategist. From scheduling platforms to marketing strengths (like SEO or data analytics), you should have no shortage of technical skills to flash.
• For example, did you recommend new platforms that resulted in a considerable follower increase? Did you create more posts per week to increase reach? Whatever you did, show the results of your actions to prove to the hiring manager that you’re their ideal candidate!

Brand Marketing Manager Resume

• Underscore your past successes with team management, SEO principles, and financial analysis by using  metrics . Whether it’s percentages, dollar amounts, or just numbers, incorporate metrics into 60 percent of your work experience bullet points.
• By including similar keywords and responsibilities, your brand marketing manager resume will show employers you’re the best fit for the role!

Social Media Marketing Analyst Resume

• Before you hit submit,  check your resume  and send it to others for review. You don’t want to submit it for 30 applications only to realize you misspelled your name!
• Include hyperlinks to your professional social media accounts (such as LinkedIn). We’d recommend including your LinkedIn profile and, at maximum, two other links. Too many are overwhelming, so avoid going overboard.

Social Media Content Creator Resume

• Reading other  resume examples  can help you pick up on  good resume tips , like using action verbs, putting your experience in reverse-chronological order, and adding additional sections to match your qualifications.
• Discuss KPIs across media platforms, such as the number of shares, followers, revenue generated from successful campaigns, and increased campaign performance.

Social Media Lead Resume

• Putting your experience in a  reverse-chronological resume format  will help employers see how you’ve gained leadership skills and taken on more responsibilities over time.
• Certifications hold weight, so if you’ve earned some, list ’em’!
• A career summary is a short, two-to-four-sentence synopsis of your work experience, relevant skills, and any specializations. It’s best to tailor your resume to each  social media manager job description  by adding the company’s name, your desired position, and any keywords highlighting your specializations.

Social Media Managing Agent Resume

• Just make sure everything you include is somehow relevant to the job to which you’re applying. You can make seemingly unrelated jobs and projects connect by showcasing skills that carry over (such as communication, problem-solving, and writing). 
•  A  resume objective  is an optional resume section, but you can consider wielding the power of this quick two-to-four-sentence pitch for why the company should hire you. Just be sure to customize it by mentioning the company name and job title you’re seeking.

Social Media Community Manager Resume

• Aim to include numbers in at least 70 percent of your bullet points. List percentages and metrics regarding engagement rates, follower counts, conversion rates, and budgets to demonstrate your capability as a social media guru. 
• Using a  resume builder  ensures you create a beautiful piece from the ground up, but always  double-check your resume  to make sure you’ve included individual sections for your contact information, work experience, education, and relevant skills.

Social Media Manager and Photographer Resume

• Use the job description to tailor your objective. Mention the specific job title and company, along with skills that are especially relevant.
• Successful resume objectives are highly specialized for each job application.
• Projects should be formatted and written just like work experience, so make sure you’re still avoiding personal pronouns and incorporating action words at the start of each bullet point.

Social Media Influencer Resume

• To do that, focus on using impactful writing, accurate  resume formatting , and eye-catching colors and fonts. 
• Instead, incorporate bullet points throughout your work experience sections. Ideally, you should include three to six bullet points per work experience, each with a maximum of 200 characters.

Social Media Online Reputation Manager Resume

• Unfortunately, many social media and online reputation manager resumes are dense, boring, and fail to present a compelling case for job qualifications.
• Avoid this by using tasteful pops of color, clear resume sections, and writing that demonstrates ownership and confidence.
• Writing that hollers “confidence” includes using action words like “handled, built, improved, designed, and analyzed,” to name just a few.
• Focus on including numbers on your KPIs, sales, and web traffic. Or, you can check out some helpful  resume examples  for more inspiration.

Related resume guides

• Account Manager
• Business Development
• Digital Marketing

Whether you freelance independently, work alongside a marketing team, or even function as part of a firm, working as a social media manager means plenty of opportunities for growth as a creative marketing professional. Companies seek qualified social media managers to assist with PR, marketing, and/or advertising departments as their social media managers.

While some related positions may include strategic planning, brand marketing, or even marketing data analytics, all fall under the general social media manager career umbrella. Whether you’re applying for an entry-level or senior social media manager position, utilizing these four tips when  building a resume  will increase the likelihood of moving forward in the application process:

• Include the  specific resume skills you possess  that are noted on the  job description  (appease the Applicant Tracking System)
• Format your resume to draw attention to your most relevant experience
• Quantify your impact in previous positions
• Customize your resume for each  social media manager job listing

Highlight your social media manager expertise

The first phase of applying for a social media manager position is having the ATS filter your resume. Your resume should contain enough keywords to pass through the filter before it lands in the hands of the company’s hiring professionals.

Your social media manager resume should also reflect your technical abilities (called hard skills) that make you perfect for the position and the soft skills, or “people” skills, needed to collaborate well with others. 

Top hard and soft skills employers are looking for when hiring a social media manager  

• Facebook, Google, or LinkedIn Ads (hard) – working these sometimes-complex systems on major platforms will be regularly expected
• Google Analytics (hard) – applicants should understand how to use this tool to support and enhance business social media strategy
• Email Marketing (hard) – creating and managing successful email campaigns are an integral part of marketing
• Photoshop (hard) – applicants should be well-versed in tools like this to create excellent graphics
• Community Management (soft) – developing content as well as effectively listening to the community feedback on multiple channels will be a critical job function
• Written Communication (soft) – producing effective written content that’s engaging and platform-specific is a necessity
• Collaboration (soft) – applicants should be comfortable working with team members in different departments
• Data Analysis (soft) – applicants need to know how to interpret data, use analytic tools, and monitor the correct metrics

Here are some great hard and soft skill suggestions you might include:

Guarantee your social media manager resume format is error-free

Formatting matters when you construct your resume since the ATS and recruiters routinely review hundreds of resumes for different positions. Creating a social media manager resume that is ATS-friendly and easy for a recruiter to read is key. Here are a few things to remember when  formatting your resume :

• Put it all on  one page . Simplify wording and remove extraneous spacing or graphics to focus on your skills and expertise rather than the resume itself. Shorter resumes are more effective unless you have decades of experience.
• Present valuable information in an easy-to-read style. Use  bullet points  to emphasize key terms, skills, or data that can be viewed at a glance.
• Avoid icons or graphics . Images tend to confuse the ATS, not to mention they take up valuable room.
• Directly  name the title of the position  you’re seeking. By customizing your resume to the exact position you’re applying for, you show potential employers that you’ve done your research and are perfect for the job.
• Review your final resume  draft multiple times for errors. Social media managers are expected to present flawless posts on all platforms, so producing an error-free resume demonstrates this ability to a future employer. Always  check your resume  before you hit submit to make sure it’s perfectly polished.

Placing the desired job title beneath your name shows customization.

Social media manager resume objective

Sometimes resumes include an objective or a summary section. A  resume summary  is a two-to-three-sentence overview of a candidate’s job experience and skillsets, perfect for those with many years of experience. On the other hand, a  resume objective  highlights why a candidate is ideal for a specific position.

Applicants can use an objective section to note how short-term career goals match the potential job position. An effective objective on your social media manager resume is beneficial if you’re switching into a new role or seeking an entry-level position. Most important, however, is creating a job-specific, customized objective rather than simply using a generic or uninformative objective for every job.

Generic objective : I’m skilled in working with multiple social media platforms and have created growth in all the brands I have worked with. I hope to find a company that allows me to continue using my social media management abilities.

Job-specific objective : I am pursuing a social media management position with ABC company to use my 5+ years of experience creating and optimizing social media accounts. Tenaciously grew my accounts by 110% to over 3 million followers across all platforms. Ready and capable of bringing this enthusiasm and skill to a dynamic company like ABC.

Create an objective that focuses directly on the potential job and showcases the quantifiable data you bring to the table. We’d suggest looking at good resume objective examples to get an idea of what works and what doesn’t.

This career objective nails it with metrics, action verbs, and customization to the target employer.

Use metrics to quantify your results as a social media manager

Key performance indicators, or KPIs, hold the data most relevant to your past successes as a social media manager. Your resume can quantify your experience and set you apart from other candidates by providing concrete, specific results achieved in your field.  Metrics reflect concrete, undeniable expertise and success in past positions , showing you can bring honed skills to a new job.

Leverage outstanding metrics to prove your abilities in areas that matter to your future employer. For example, a social media manager resume that reflects an increase in impressions and follower count will demonstrate you can expand the reach of your social media campaigns. For example, resumes that quantify audience engagement can show your community management skills.

Another way to utilize metrics is to show how a company’s revenue increased from a particular social media campaign. In whatever way you helped the company, do your best to include numbers!

Excellent resume bullet point examples

• Worked with a social media manager to create 4 funnels, resulting in an 8% increase in form submissions
• Boosted engagement by 85% over 2 email campaigns
• Connected over 50 influencers across 4 social media platforms
• Reached 5 key audiences through community organization engagement strategies
• Increased followers by 100K between Twitter and Instagram accounts in 9 months

Fashion your resume for each social media manager job

Each time you make an  AI resume , you must fully customize it to reflect the job application. While this sounds time-consuming and difficult, the reality is that resumes that are generic or non-customized may not result in moving on to an interview. Since every  social media manager job description  will vary, here are the resume areas you should customize for every job to which you apply:

• Objective/summary  – your  resume objective  should be focused on the specific position and reflect how your skills make you an excellent candidate, while a  resume summary  should showcase your many years of experience directly related to the job description.
• Skills  – choose your hard or soft skills to highlight based on those listed in the job description.
• Job description bullet points –  your resume should reflect or show your experiences and skills that are directly related to the skills or job functions listed in the job description.

Social media manager resume

Your social media manager resume should quantify your contributions to platform growth in previous jobs. This will provide recruiters with a concrete reason why you should be considered for an interview. In addition, you can use an objective to clarify your desire for a managerial role.

Social media marketing manager resume

Adapt your social media marketing manager resume for this position by focusing on your most recent marketing work experience. Put your experience in reverse-chronological order to put your most recent (and relevant) position first. Additionally, ensure your resume demonstrates an ability to work with other departments since this position will require working with various teams.

Social media strategist resume

Technical skills  and  data-driven decision-making  are two of the most important facets of your social media strategist resume. Spelling out your technical skills and providing bullet points demonstrating your ability to analyze data to make meaningful connections are the best ways to show you’re a qualified candidate.

Senior social media manager resume

For this senior-level position, your job title (listed under your name on your resume) should reflect this senior status to increase the chances of being considered for a position at this career level. In addition, your senior social media manager resume should also mention clear examples of increased responsibility in your previous roles.

Entry-level social media manager resume

To customize your entry-level social media manager resume, include any experience that shows you have taken on projects by yourself or any leadership positions you may have held. Other ways to tailor your resume for this type of position would be to:

• Start with your strengths to highlight your management capability
• List proficiencies in hard skills like Google Analytics, Google Ads, or Facebook Blueprint
• Include relevant college coursework

Brand marketing manager resume

Your brand marketing manager resume should contain heavy bullet points that use metrics to demonstrate your successes with marketing campaigns. Additionally, your resume should include clear examples of your ability to handle teams, SEO, management, and different kinds of analysis.

Social media marketing analyst resume

For this position, include hyperlinks to your own professional social media accounts, like LinkedIn and any relevant personal ones. Your social media marketing analyst resume should be customized for an analyst position and provide plenty of appropriate metrics to ensure your capabilities are visible to recruiters.

Social media content creator resume

When crafting your social media content creator resume, ensure that it includes metrics demonstrating your ability to grow followers and reach platforms with campaigns you’ve created. Your resume should also include demonstrations of your proficiencies across multiple platforms.

Top takeaways for your social media manager resume

Congratulations on taking your resume seriously by doing your research. This initial step is huge in preparing your resume to get the position you crave. We know you can create and customize an amazing resume and land your next dream job.

Start with our  free resume builder  (complete with AI-powered tips) to help you design the perfect resume. If you already have a resume, use our  resume checker  to perfect it before sending it off. You’ve got this!

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How to craft a data-driven social media resume that stands out (template included)

Written by by Carly Hill

Published on  February 24, 2022

Reading time  6 minutes

Gone are the days of the Times New Roman, stark resume. Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume.

When it comes to the bustling field of social media, it pays to stand out. In the last decade, jobs seeking people to fill this role have increased more than 1,000% . Social media is becoming the proven work of future CMOs —not just additional intern work.

But as the popularity and opportunity for career growth in this field grows, so does the competition. And with recruiters spending just six seconds looking at each resume , you need a resume that stands out clearly and quickly.

Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Then, download our social media resume template to put these tips into action.

The do’s of a social media resume

Do include data-driven experience.

Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out.

Showing how you’ve used those skills to create impact will.

Using metrics in your resume to quantify the impact you made in past positions differentiates you from other applicants in the stack.

This not only shows what you did—it shows what you accomplished. After all, what sounds more impressive: “Posted engaging content” or “Created content that consistently achieved an average of 100,000 impressions”?

Here are a few KPIs to consider including in a data-driven resume:

• Audience growth: Grew X channels by 10,000 followers in X months, or increased followers by X% in X months
• Ability to build brand awareness: Increased monthly impressions by X% month over month, or grew Facebook post reach from 4,000 to 12,000 people
• Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting
• Engagement impact : Maintained a 4% average engagement rate on Instagram posts, or increased average monthly engagements by 10,000 across all channels
• Paid social stats : Decreased ad CPC by $X by adjusting audience targeting
• Successful campaigns you managed and the KPIs around them

Use Sprout Social’s reports to quickly and easily pull these metrics. The Profile Performance Report can highlight your impact and metrics per network, while Cross-Channel Reports give you a big picture look at outcomes across all social profiles.

If you don’t have access to a tool like Sprout or exact data points, try these workarounds:

• Quantify how many influencers you worked with
• Include the budget you managed for paid social
• Mention follower growth: If you don’t remember how many followers your company had when you started, use the Wayback Machine to look at their followers on your start date
• Include posting frequency and the number of channels you managed
• Highlight strategy by numbers—for example, did you streamline the number of times your company posted on social daily?

Highlight hard and soft skills

Hard and soft skills represent two sides of the same creative coin, and you should include both in your resume.

Hard skills are more specific and measurable—think social media tools and software you have experience with, like Sprout, or skills like content creation, being bilingual and photography.

Soft skills are more abstract, but important—think communication, hard-working and detail-oriented.

Experts suggest limiting yourself to six to 10 of your most relevant skills to keep them concise and trustworthy.

Job descriptions for social media professionals will include a mix of hard and soft skills, so look at job postings you’re interested in to identify which are most relevant.

Take a look at a few skills, hard and soft, we identified in a social media manager position at Beyond Meat :

Pro tip: Use your work experience descriptions to prove these skills with accomplishments and metrics. If Sprout is in your hard skills section, prove how you used it in your experience section.

Use keywords from the job description

Customizing your social media resume and skills for each job you apply to goes a long way, landing you in the top 5% of applicants before a human being even sees your application.

Many larger companies use applicant tracking systems (ATS) to screen resumes, scanning them for relevant keywords to find the most qualified candidates. Using keywords can prevent you from falling through the automated cracks and, once at a hiring manager’s desk, can make you stand out.

What does this look like in practice? Let’s use this job posting for Calm as an example:

Here’s how you can translate the keywords identified above into the work experience section of your resume:

• Developed cross-platform brand and content campaigns across our TikTok, YouTube, Instagram, Facebook and Twitter channels
• Led the creation of a video content strategy to grow my company’s TikTok channel by X views and videos in X months
• Created data reports to share with cross-functional collaborative partners from the Marketing, Content and Partnerships teams

Celebrate certifications

If you’ve been in the work world for a while, including certifications in your resume—like Google Analytics or Sprout Certifications —can highlight your commitment to continuing education in an ever-changing field, as well as your proficiencies.

If you’re a recent graduate, adding digital marketing certifications to your resume can emphasize your hard skills—even before you have full-time experience to tout.

Emphasize experience over education

Before this sparks the most heated discussion since whether or not social media managers need masters degrees , hear me out.

Social media professionals can come from a range of diverse backgrounds—some never studied marketing.

Large organizations weigh experience more heavily than education 44% of the time, with some leading companies dropping their four-year degree requirement altogether. And one study found that 45% of hiring managers and recruiters weigh potential as the most important element of an application.

Nope — Anthony Yepez (@AnthonyYepez) February 14, 2022

Nope, got a language degree 😊 — Shaneen (she/her) (@olmos_shnn) February 15, 2022

Nope! English literature girl over here 🤓 — Dakota Jeane | The Social Media Manager (@dakotajeane) February 14, 2022

The takeaway? De-emphasize your education section and lead with experience.

There are a few exceptions to this rule. Leading with education can help recent graduates alleviate gaps in their early resume. For applicants with five to 10 years of experience , several professionals recommend moving your education further down on your resume. They also suggest removing your graduation date after 10-15 years to limit age bias—with the exception of continuing education, like a Ph.D. or notable certifications.

Pro tip: If you don’t have a degree, you can still apply for a job that requires one if your experience speaks for itself. Flexjobs recommends including a line that says, “in lieu of a bachelor’s degree, I have X years of proven experience” to get through an ATS.

Include an objective statement if it adds value

A career objective consists of a few short sentences at the top of your resume describing you, your accomplishments and what you hope to achieve next.

With already limited real estate in your resume, is this necessary? Not always.

If you’re changing fields, applying for an entry-level position or if you just moved , a career objective can provide background that fills in job gaps and provides more context .

At the end of the day, it’s up to you—just ask yourself the question, “does a career objective add value?”  

The don’ts of a social media resume

Don’t be dishonest.

This goes without saying—don’t lie on your resume. Only include skills, experience and stats that are truthful.

If you need to beef up your experience, identify the skills in job postings that you lack and go from there. Can you find lower-level positions or certifications that can help you build these skills? You can even look into freelancing to gain more hands-on experience and refine skills you already have.

Don’t overdo the visuals

When it comes to a social media resume, a splash of color here and a personal logo and icons there add a touch of design flair that proves your keen visual eye.

But don’t go overboard. How do you react when you see a resume with wild fonts, multiple colors and too many visual elements?

Not to mention, that applicant tracking system we mentioned earlier may not register resumes with images or lines in them that can appear as jumbled messes of code.

Pro tip: Skipping photos in your resume is recommended. At best, they don’t add value. At worst, they can influence discrimination.

Don’t forget to spell check

A resume highlighting your copywriting skills and attention to detail can lose all credibility from one typo.

Don’t just rely on spell check in Word or Google Docs—read through your resume carefully a few times, and ask a friend or family member to do the same.

Use this template to write a social media resume that resonates

You know you have what it takes to land that incredible TikTok-centric job you’ve been dreaming of—now prove it. Create a social media marketing resume that is clear, to-the-point and most importantly, makes you shine.

Download the template

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How To Write a Social Media Manager Resume [Free Templates]

Want to land your dream job in social media marketing? Learn how to make a great social media manager resume with our free templates!

Table of Contents

If you’re looking to get a job in social media marketing, you need to create a social media manager resume. And not just any resume—one that’s visually appealing, succinct, and shows exactly why you’re the person for the job.

Job hunting and resume-building can be stressful. However, if you’ve got the right skill set and the right resume, you can easily highlight your best qualities and get that interview.

This article is going to cover why you need a social media manager resume, how to make one that will grab the hiring manager’s attention, share a couple of free templates, and more.

Bonus: Our free social media manager career toolkit includes resume, cover letter, and portfolio templates, along with a complete guide to social media job descriptions and frequently asked interview questions. You got this!

What is a social media manager resume and why do you need one?

A social media manager resume is a document created by someone looking for a social media manager role within a company’s marketing team.

This document lists out skills and accomplishments that make the job seeker suitable for the role they’re applying for. Some of the major elements of a social media manager’s resume include:

• Personal information: Include your name, contact information, and public social media profiles
• Objective/summary: Explain the purpose of your resume (i.e., to get a job as a social media manager) and why your skills make you the perfect candidate
• Work experience: Include experience directly related to the role you’re applying to, whether it’s past jobs, internships, etc.
• Skills: List out any skills you have that pertain specifically to the job description of the role you’re applying for
• Accomplishments: Share any big results you’ve gotten for a client or company to prove your expertise
• References: Many companies like to call references—past employers/colleagues/classmates—to get an idea of your work ethic and skills before bringing you on board

A resume is an important document that helps hiring managers understand which applicants might be right for the role at a glance. Creating a resume is a key step in getting a new job, so you want to spend enough time to make sure you’ve catered it towards each role you apply for.

Your resume isn’t a one-and-done project. We’ll talk more about this later, but you’ll want to adjust it to fit each role you apply for based on what each company has specifically listed in its job description.

Pro tip : Want to know more about what a social media manager does on a daily basis? We break down the skills you’ll need to thrive as a social media manager in a related post.

Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

How to make a social media manager resume

We’ve touched on some of the most important parts of a resume for a social media manager position. But let’s dive deeper and help you pull together a resume that’s going to land you an interview.

We’ll use one of our templates to walk through each section of a good social media manager’s resume and how to fully flesh it out.

Personal information

The very top of your resume should include your personal information—who you are and how interested companies can get in touch with you. Start by putting your name in big letters at the very top of your resume. (This is all about you, after all.)

You can then include information like:

• Phone number
• Email address
• Public social media platforms
• Professional headshot

This gives potential employees all of the upfront information they need to get in contact with you about the role. Place all of this information at the very top of your resume. You can also include it in a sidebar if you use that element in your resume design.

Objective/summary

This section is optional but is a great way to provide a quick snippet of your expertise before the hiring manager even dives deeper into your resume. If you choose to add either or both an objective or summary, follow these tips.

Your objective should mention your resume’s intentions or why you’re applying for the role. This could be as simple as “To get a social media manager role for a company I admire.”

However, as with everything in a competitive job landscape, try to take it a step further. Create goals for yourself in this role. Say something like, “To help an eCommerce company use their social media channels to improve customer retention and reach $1MM ARR.”

Your summary highlights your professional accomplishments and why you’re the best person for the job. If you decide to include this, make sure to cater it to each job you apply for, using key terms from the job description in case the company uses resume-scanning software.

Place your objective and/or summary right below the header of your resume.

Work experience

The next section is where you include your work experience. However, you don’t need to include all of your work experience—just the ones that are relevant to the job you’re applying for.

Even if you’re applying for an entry-level social media manager role, your high school jobs don’t need to be listed here (unless they directly apply to the position, like helping with a local company’s social media profiles or working in customer service).

List these in reverse chronological order starting with your most recent position. Include information like:

• Your job title
• Name of the company/organization
• Location in city/state format (or type “Remote”)
• Time period you worked there
• Description of your main tasks at this position

In your description, include tasks that pertain directly to the role you’re applying for as well as any major results you may have achieved for the company. This will help position you in a better light for the role you’re applying for.

If you have a college degree related to your field, you can input your education here. If your degree was in a different field and you’ve pivoted to marketing, consider omitting this section or using it to share details of any marketing-related certifications you may have picked up along the way.

Your education will be laid out in a similar fashion to your work experience: reverse chronological order with your major, school, location, and time spent at the school. If you choose to include certifications, share the name of the certification, where you received it, and when.

Potential employers want to know what your top skills are, and they can be difficult to ascertain just from descriptions of your past employment. This is why you’ll want to create a section that shows off your best skills—as well as your proficiency in some of the skills listed in the job description.

There are a couple of ways to showcase your top skills:

• Use a progress bar to demonstrate your skill level with each
• Include descriptors like “Beginner,” “Intermediate,” “Advanced,” or “Expert”
• Share a simple list of skills that are relevant to the job description
• Create a header for each skill and describe your experience in bullet points below

Again, be sure to only list skills that are relevant to the job you’re applying to. Bonus points if you list skills that are specifically mentioned in the job description (but only if you’re actually skilled in those areas).

Other items

There are a few other items that you might decide to add to your resume to further set yourself apart from other applicants.

Those include things like:

• Accomplishments
• Certifications
• Extracurricular activities
• Hobbies and interests
• Volunteer work
• Special awards
• Publications
• Big projects
• Languages you speak

Don’t make your resume too busy—but be sure to highlight any special skills you bring to the table.

Social media manager resume template

If you’re ready to get started creating your own social media manager resume, it’s a good idea to start with a template. This takes the grunt work out of creating your resume and gives you a starting point for where each of your resume sections should go.

To start inputting your own information, download our free social media manager resume templates now.

These Google Doc templates can be fully customized to fit your skills and personal brand.

While you’ll need to update all of the text within the template, a few other elements you might want to change include:

• Letter case
• Letter style/weight

Make sure your resume represents you and your skill set perfectly so you can start getting calls or emails from hiring managers to set up interviews.

Best practices for your social media manager resume

Let’s make sure your resume is the favorite of the bunch. Keep these best practices in mind to help your social media manager resume stand out and get you an interview.

1. Quantify your achievements

Have you helped a company generate a ton of followers? Did you run an ad campaign that brought in a lot of sales?

Put it on your resume!

But do you know what sounds better than “a ton of followers” or “a lot of sales?” Numbers. Quantify your achievements by being specific.

For example:

• Grew XYZ’s Instagram followers by 100,000
• Ran a retargeting Instagram ad that generated $25k in sales
• Increased social media engagement by 25%

Don’t those statements sound much more gratifying? The numbers are also going to grab attention and help you make an even bigger impact with the hiring manager.

2. Use compelling action verbs

Passive statements like “Duties include this, that, and the other thing” have become commonplace in resume-writing. But compelling action verbs read much better.

• Achieved a positive ROI in 97% of all ad campaigns
• Executed a cohesive social media strategy across six different platforms
• Managed a four-person marketing team

These action verbs make your resume sound even more powerful, helping to position you as a stellar candidate.

3. Make sure it’s ATS-friendly

ATS stands for “application tracking system,” and it’s a common tool for large companies to use when reviewing hundreds (or even thousands) of applicants and resumes. This software scans resumes (like we mentioned earlier) and helps hiring managers to pinpoint the closest matches.

This is why it’s so important to cater your resume to specific job descriptions, making sure you use keywords from their list of qualifications, responsibilities, and requirements.

A few tips to make an ATS-friendly resume include:

• Use the job title as your headline (right below your name)
• Add relevant skills you found in the job description
• Create a simple PDF resume that isn’t too graphical or the software can’t read it
• Use traditional resume headlines and formatting

While you want to stand out, doing so with your resume design isn’t always the best option. Instead, use your words to help your resume make the cut in a company’s ATS.

4. Use bullet points

Use bullet points to describe your work experience rather than paragraphs. It’s easier to read and will help you get past the ATS.

When adding bullet points, stick to 5 or 6 maximum .

• Adding too many bullet points can make your resume too long
• It can also give hiring managers too much to read through.
• Keep it short and succinct, using your bullet points to highlight your biggest achievements and the biggest parts of each role.

(And yes, these bullet points are too long for a resume—but wasn’t that easier to read?)

5. Stick to a single page

Try to keep your resume to just one page . If you have 10-15+ years of experience, it’s okay to go up to two if needed, but a single-page resume is the most common and readable length.

You can use a sidebar or two-column design to help make the most of your space, reduce the number of bullet points you use, remove your education section, or decrease the number of relevant jobs you share.

Also make sure your header isn’t taking up too much space on the page. You want to maximize the amount of information you can share within a single page without making it too cluttered.

Frequently asked questions about social media manager resumes

What should a social media manager put on a resume.

A social media manager should always include their public social media platforms, top social media-related skills, work experience related to the job they’re applying for, metrics or results they’ve achieved for a client, and any other big accomplishments.

How do you list social media skills on a resume?

Include your top 3-5 social media skills by explaining how skilled you are at each one or by listing which platforms and skills you have experience with. You might decide to include which platforms you’ve worked on (i.e., Facebook, Twitter, LinkedIn) or what your top skills are (i.e., strategy building, social media advertising, data analysis).

What is the job objective of a social media manager?

A social media manager is responsible for managing all of a company’s social media efforts. This includes tasks like:

• Creating a strategy for each platform
• Creating and publishing content on each platform
• Analyzing social media results
• Creating social media ads
• Monitoring social media comments and messages
• Communicating with customers and social media followers

Hootsuite makes your life as a social media manager easier. Manage your social channels, collect real-time data, and engage with your audience, all in one place — so you stay organized, prepared, and inspired.

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Chloe West is a digital marketer and freelance writer, focusing on topics surrounding social media, content, and digital marketing. She's based in Charleston, SC, and when she's not working, you'll find her playing card games or watering her plants.

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Social Media Resume Examples and Templates for 2024

• Resume Examples
• Resume Text Examples

How To Write a Social Media Resume

• Entry-Level
• Senior-Level

Social Media Text-Only Resume Templates and Examples

Melissa Anderson (123) 456-7890 [email protected] LinkedIn | Portfolio Miami, FL 12345

A social media specialist with two years of experience specializing in digital marketing, brand messaging, copywriting, and content marketing. Adept at defining creative strategies to maximize campaign performance and customer engagement. HubSpot certified in content, email, and inbound marketing.

Professional Experience

Social Media Coordinator, TriFecta Technologies, Miami, FL February 2022 – present

• Leverage Google Analytics and Facebook Insights to evaluate campaign performance, develop reports on social media effectiveness, and identify opportunities to refine marketing approach
• Verify compliance of all brand content with company SEO and SMO strategies and approve the release of all company-owned social media
• Increase blog traffic by 300% in eight months by sharing posts accompanied by creative copy on all company social media platforms, including Facebook, Twitter, and LinkedIn

Social Media Assistant, Self-Employed, Miami, FL June 2021 – February 2022

• Grew the company’s Instagram audience by 200% within one year by analyzing market data and improving messaging to better align content with target audiences
• Created engaging text, graphics, and video content for multiple social media channels
• Increased favorable brand-related material on social media by collaborating with influencers
• Content marketing
• Crisis communication
• Public relations
• Social media strategy

Certifications

• Content Marketing Certification, HubSpot Academy, 2022
• Social Media Marketing Certification, HubSpot Academy, 2021

Bachelor of Arts (B.A.) Marketing Miami Dade College, Miami, FL September 2017 – June 2021

Skyler Thompson (123) 456-7890 [email protected] LinkedIn | Portfolio Boston, MA 12345

A social media marketing expert with seven years of experience defining digital strategies and brand messaging for clients across a variety of industries. A proven track record of successfully growing audiences by up to 300%. Adept at interfacing with users and building online communities to enhance engagement.

Social Media Manager, New England Social, Boston, MA July 2019 – present

• Lead webinars for clients to provide insights and strategies for using social media to support marketing initiatives, resulting in a 92% client retention rate
• Increase Instagram followers by 400% and Facebook followers by 250% in less than six months for a major client account valued at $800,000
• Coordinate with internal marketing teams and client stakeholders to support growth initiatives and global marketing efforts for enterprise companies
• Wrote two case studies on social media that were published in industry publications

Social Media Specialist, Rayne Marketing Consultants, Boston, MA June 2016 – July 2019

• Tracked clients’ social metrics daily and provided recommendations to improve user engagement and grow audiences, resulting in a 50% to 100% increase on average
• Produced effective and engaging content for a variety of client brands, including nonprofits, medium-sized businesses, health care organizations, and Fortune 100 companies
• Designed, managed, and executed sponsored Facebook and Instagram ad campaigns for over 15 clients concurrently and performed A/B testing to optimize messaging
• Brand messaging
• Community management
• Digital marketing
• Editorial calendars

Bachelor of Arts (B.A.) Marketing Boston College, Boston, MA September 2012 – June 2016

• Meta Social Media Marketing Professional Certificate, Coursera, 2019
• Content Marketing Certification, HubSpot Academy, 2017
• Social Media Marketing Certification, HubSpot Academy, 2016

Raheem Richardson (123) 456-7890 [email protected] LinkedIn | Portfolio Seattle, WA

A results-oriented marketing leader with over 10 years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing in-house social media teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication strategies to repair brand image and mend relationships with customers.

Director of Social Media, Ballard Funding Inc., Seattle, WA March 2016 – present

• Oversee all aspects of social media strategy for a $50 million personal loan company, develop and execute high-impact digital marketing campaigns, and grow followership by 500% across all social media platforms, contributing to a 5% increase in annual revenue
• Collaborate with marketing, sales, and advertising teams to enhance brand messaging and ensure alignment with target audiences and demographics
• Improve social media customer engagement with compelling content and strategic use of Sprout Social, resulting in a 120% increase in engagement
• Determine return on investment for social media and present data results to the marketing department and executive team

Social Media Manager, Cadence Technologies, Seattle, WA June 2013 – March 2016

• Developed innovative digital marketing strategies for a technology start-up with over $10 million in venture capital funding, coordinated with senior leadership to establish brand identity, and executed a variety of digital media campaigns
• Grew followership across LinkedIn and Facebook by 300% and developed style guidelines for the marketing department to ensure consistency of brand messaging
• Crisis management
• Cross-functional leadership
• Google Analytics
• Social media marketing
• Sprout Social

Bachelor of Arts (B.A.) Marketing University of Washington, Seattle, WA September 2009 – June 2013

• Professional Certified Marketer (PCM) in Digital Marketing, AMA, 2016
• Content Marketing Certification, HubSpot Academy, 2014
• Social Media Marketing Certification, HubSpot Academy, 2013

Social media is a vital component of digital marketing campaigns, and companies need skilled strategists to reach target audiences on social platforms. Despite the large number of opportunities available, you’ll need to market yourself effectively to prospective employers, mentioning your skills in copywriting, digital marketing, brand messaging, and more. The best way to accomplish this is by crafting a results-driven resume that highlights the strongest aspects of your social media background. We’ll provide valuable insights to help translate your experience into an impactful marketing document.

1. Create a profile by summarizing your social media qualifications

As a social media professional, you already understand the importance of grabbing the reader’s attention quickly. If your Facebook or Twitter post isn’t engaging, it’ll be quickly passed over by audiences. The same is true for the resume, so creating a strong opening summary that provides an engaging snapshot of your career is essential. Emphasize your ability to create impactful content and brand marketing strategies, skill sets highly coveted by marketing departments.

Senior-Level Profile Example

A marketing executive with over 10 years of experience building successful social media accounts for a wide range of businesses and corporations. A proven track record of managing in-house social media teams to increase user engagement and raise brand awareness. Adept at defining public relations and crisis communication strategies to repair brand image and mend relationships with customers.

Entry-Level Profile Example

2. create a powerful list of your social media experience.

To create an accomplishment-driven professional experience section, feature numbers, monetary figures, and metrics for your achievements. Hiring managers are heavily interested in your results, so include as many relevant data points as possible in your bullet points. For example, if your social media tactics increased followership, engagement, or conversions, you’d highlight these percentages prominently on your resume.

Senior-Level Professional Experience Example

Director of Social Media, Ballard Funding Inc., Seattle, WA

March 2016 – present

Entry-Level Professional Experience Example

Social Media Coordinator, TriFecta Technologies, Miami, FL

February 2022 – present

• Leverage Google Analytics and Facebook Insights to evaluate campaign performance, develop reports on social media effectiveness, and identify opportunities to refine the marketing approach
• Verify compliance of all brand content with company search engine optimization (SEO) and social media optimization (SMO) strategies and approve the release of all company-owned social media

3. List any education and certifications relevant to social media

In addition to your education, social media professionals should consider pursuing additional certifications. This will show prospective employers you’re committed to furthering your knowledge of digital marketing and remain current with industry trends. Hootsuite’s Social Media Marketing Certification is strongly recommended, especially if you’re just starting your career. You could also consider pursuing brand marketing or other digital marketing credentials to emphasize your versatility as a social media professional.

• [Degree Name]
• [School Name], [City, State Abbreviation] [Dates Enrolled]
• Bachelor of Arts (B.A.) Marketing
• Boston College, Boston, MA September 2012 – June 2016
• [Certification Name], [Awarding Organization], [Completion Year]

4. List your key skills and proficiencies for social media

To generate interviews on the open market, incorporate keywords that match the needs of the organization you’re applying to. This will ensure compliance with Applicant Tracking Systems (ATS) and show hiring managers you have the right qualifications for the role. Be sure to provide a mix of both technical and non-technical skills on your resume. Companies want candidates who can utilize social media tools and software effectively, but they also need professionals who excel in marketing strategy and communication. Below is a list of key skills you may encounter during the job search:

How To Pick the Best Social Media Resume Template

As a social media marketing professional, consider selecting a template that has more visual appeal. That being said, ensure the aesthetics of the template won’t distract the reader from your qualifications and career achievements. Seek a healthy balance that emphasizes your creativity without compromising the integrity of your document.

Frequently Asked Questions: Social Media Resume Examples and Advice

What are common action verbs for social media resumes -.

As a social media specialist, it’s important to differentiate your usage of verbs during the resume-building process. Hiring managers will be assessing your ability to deliver high-impact content, and if your bullet points seem repetitive, this can negatively impact your chances of landing the interview. We’ve compiled a list of verbs you can use to enhance the readability of your document:

How do you align your resume with a job description? -

According to the Bureau of Labor Statistics , social media jobs are expected to grow 8% between 2021 and 2031. Despite these strong growth indicators, social media marketing is a highly competitive field, and you’ll need to align your resume with the job descriptions to pursue the most lucrative opportunities.

For example, if a company is looking for a social media specialist who excels in brand marketing, highlight your experience redefining brand messaging to align with target audiences. If an organization is seeking a candidate with expertise in public relations, you may want to showcase your experience defining communication strategies. By tailoring your resume to individual job opportunities, you’ll maximize your chances of landing your dream role.

What is the best social media resume format? -

Social media professionals should use a reverse chronological format in most instances. This will ensure that your most recent experience is featured at the top of your resume. Functional resumes are generally considered outdated by recruiters, as skill-based resumes fail to detail the candidate’s qualifications and career experience properly.

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Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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How to write a social media resume?

[ Click here to directly go to the complete Social Media resume sample ]

If you are struggling with the same question, then fret not! We got you covered.

A perfect social media resume will ensure an interview you have been dreaming of.

You know that you are great at handling social media, your peers know that too, but that will not land you the dream job.

Your hiring manager should know that you can take their social media platform to the heights of Mount Everest!

But to communicate the same to the recruiters you need to write the perfect social media resume.

You have the talent and the skills along with the required experience but you need to present them to the recruiters through an impeccable social media specialist resume.

Follow the given tips to construct a shortlist worthy resume:

Use the right format to build your social media resume

Incorporate distinct sections in your social media resume to organize your details, frame your header, contact details, and profile title in your social media resume, describe your professional experience effectively in your social media resume, mention your academic and co-curricular accomplishments in your social media resume, call attention to your professional skills in your social media resume, compose a suitable social media resume summary or social media resume objective.

Let us see how you can frame an impactful social media resume in 2023:

It is a known fact that a recruiter spends an average of 6 seconds on a single resume.

6 Seconds is all you get to impress the recruiter through your social media coordinator resume, so you need to make sure that it is interesting enough to hold the readers' attention.

Also, there is the Applicant Tracking System (ATS) that your social media marketing resume needs to get past to be recognized by the recruiters.

It is a tracking system that allows the recruiters to filter through resumes and filter out the ones that do not comply with the industry norms and lacks relevant keywords.

Hence your social media manager resume needs to be built on a suitable ATS-compliant resume format.

So how do you plan on saving your social media evaluator resume from entering the pile of rejection?

We will tell you how.

Use the Reverse Chronological format as it helps the recruiter to recognize your latest and relevant job profile or achievement upfront.

It is ATS-friendly and the ideal format to present your career trajectory in your resume for social media.

There is the Functional resume format but only those professionals looking for a change in profession or need to cover career gaps should use this format.

It is not the best format and hence we do not recommend its use but it has its benefits as it throws focus on your skills to divert the recruiters' attention away from the hiccups that you have in your career trajectory.

You can make use of the Combination resume format especially if you have 10+ years of professional experience.

Its use can help you equally exhibit both your social media resume skills and work experience to get the recruiters' attention towards your professional expertise.

It may all seem a little overwhelming, but you can always visit Hiration's Online Resume Services to pick the most suitable format for your social media strategy resume.

Social media sample resume

Seeing is believing!

And so we have attached the complete social media resume template created from our Online Resume Builder for your reference:

• Creating and sharing monthly digital marketing performance reports with the CMO & CEO
• Managed a team of 4 social media associates to increase and generate brand awareness
• Developed the complete 5 year SEO strategy for the firm
• Driving relevant SEO content generation as well as getting 10+ backlinks per day
• Upgraded the page rank of the website, bringing it to the 1st page on google search
• Publishing 5+ CPC & CPI display Ads per day on leading search engines including Google, Yahoo and Bing
• Achieved the lowest CPC (Cost Per Click) across the industry: $0.06 per click
• Leading multiple email based content marketing campaigns to 500k+ subscribed customers
• Generated 4 new Newsletters curated for different clients and increased their subscriber base by 40%
• Handling 5+ firm's accounts on leading social media platforms including Facebook, Twitter, LinkedIn etc.
• Launching 2+ ad campaigns on each social media platform including the top ones single handedly
• Increased the following on Instagram of major clients by 10k+ new followers in the first month
• Maximized data driven approach with portfolio clients to increase sales by 15%
• Bolstered the creation and maintenance of the company website to align with brand and business strategies increased traffic by 23%
• Spearheaded multiple digital ad campaigns on Facebook and LinkedIn with an average CPC of $ 0.6
• Advised in implementing new marketing strategies and tactics to increase sales by 30% and customer satisfaction15%
• Improved the seamless flow of information between cross functional partners and be responsible for 15 campaign project managements annually
• Briefed Marketing and Advertisement associates and senior staff in more than 12 specific projects
• GPA : 4.0/4.0
• Social Media Marketing Certificate (Hubspot Academy)
• Social Media Certification with Boost Camp
• Digital Marketing Nanodegree with Udacity
• English: Native
• Spanish: Fluent
• Italian: Conversational

Every feature that you see in the attached social media resume example is incorporated to make your resume outshine any other resume.

The given sample social media resume is an ideal representation of all the amazing features that Hiration has to offer you.

So without further delay go ahead and visit our Online Resume Builder today!

There are certain segments of a resume that has to be included at all times while creating a social media marketer resume. And the following are the sections:

• Personal Information
• Profile Title
• Summary/Objective
• Professional Experience

Every section plays an important part in helping you built your social media marketing resume in a way that can intrigue the recruiters' interest in your potential.

Meanwhile, every segment of your resume is important as it allows you to strategically highlight the different particulars and details that throw light on your suitability for the targeted job profile.

You can add the below-given section whenever deemed necessary to enhance the standard segments listed above:

• Certifications (if any)
• Awards & Recognition (if any)
• Additional Information (if any)

The optional sections on a social media resume can do a lot more than you think.

It gives you the chance to present your extra credits or achievements to potential employers so that they can acknowledge your professional expertise.

To be put together in simple words, every section helps you create a positive image of yourself while presenting yourself as the best applicant through your social media evaluator resume.

The three important details that you need to frame in the topmost segment of your social media manager resume are:

• Contact Details

Social Media Resume: Header

The resume header refers to your name.

The top part of your resume should be labeled with your name so that the recruiters can keep easy track of your social media marketing resume.

Write your name in 16-20 font size to make your social media coordinator resume header stand out as the largest text in your resume.

Labeling resumes with "CV" and "Resume" is a common mistake that most professionals make but try to avoid becoming a part of the same crowd.

It is a waste of space and time to be mentioning the obvious so stick to writing your name as the resume header and give your social media manager resume its unique identity.

An actual representation of a social media resume header is represented in the below given social media resume example:

Social Media Resume: Contact Details

Your contact details are very important in your resume for social media and without which there is no point in you creating a social media marketer resume.

A resume without your contact details even if shortlisted will never help you land your dream job because there is no way for the hiring managers to get in touch with you.

Hence, always add the following details to your social media evaluator resume:

• Active Phone Number
• Professional Email Address
• Current Location

Give the contact number through which the recruiters can easily get in touch with you while also make sure to add your email address as it is an easy way for the hiring managers to reach out to applicants.

Your email address should not have any fancy name but your real name because if you add nicknames to your email address, the recruiters may assume that you lack a professional streak.

For your current location, simply mention your city and state. But if you are willing to relocate outside the country for a job then mention your state and country.

Every country, organization, or company follows different hiring guidelines so make sure to read through such guidelines before you give out your personal details.

We have attached a snapshot from our social media manager resume sample showcasing the ideal personal information section of a resume:

Social Media Resume: Profile Title

It is necessary to mention your professional identification in a social media resume.

Profile title can be regarded as your crown in the professional field which you have acquired through your accomplishments both from experience and every other source.

The right profile title can help you describe your latest designation and the functional industry that you are related to while confirming your seniority level.

Lying on a social media marketer resume is never encouraged so make sure that you do not exaggerate or overstate your profile title.

Always mention the explicit title that validates your rightful designation.

Here is an example of a social media resume sample demonstrating an ideal social media professional profile title:

The given example social media resume can be used as a reference to frame any specific profile title for social media on resume.

Are you putting down all your past achievements without any structure, thinking that it is enough to land you the perfect job?

Well, you need to get off that high horse for a minute.

There is a cut-throat competition out there and being a part of this digital world has escalated the competition in the social media field.

So, how to write a social media resume?

Well, you need to describe your achievements in a way that it picks the reader's interest and the following factors can help you achieve the same:

One-Liners: Your points should be comprehensible and hence writing one-liners to narrate your work history will help you achieve the required result.

One-liners are easy to understand while also allows the recruiters to get a crystal clear understanding of your roles and responsibilities as a social media professional.

Simply use bullets points and frame one-liners.

Power-Verb: Start every point with a suitable power verb that throws light in your professional activity.

Doing so can help you elaborate on the different duties performed by you in a broader sense.

Additionally, it can help you avoid unnecessary repetition of words while allowing you to emphasize your duties in a previous or current organization.

Achievement Figures: It is always a plus point to add quantifiable data to explain your achievements as they make a better impact on the recruiter.

Mention achievement figures to define your contributions and results obtained for the higher goals of an organization.

The recruiters can right away make out what you are capable of professionally performing and achieving hence make an assessment of the value you can add to your next organization.

Don’t be generic, use data and your field of expertise to amplify your points.

Bucketing & Bolding: Once your points are listed in one-liners make it a habit to list similar points under relevant buckets by creating significant headings.

This can help you organize your different work details and make it easier for the recruiters to get an insight into the various responsibilities part taken by you in an organization.

With your one-liners organized under unique headings, pick the most significant words and phrases from every sentence and bold them.

Doing so will help you get the attention of the recruiters to the specific points that highlight your professional expertise and potential.

Social media sample resume for the professional experience section

Check out the ideal professional experience section illustrated in our social media resume sample attached below:

How to list social media skills on resume?

Supposedly you have a plethora of information on marketing and managing social media, the next step for you is to put your social media skills on a resume in a way that it makes you the best person for the job.

Never underestimate the power of a good skill set.

Hiring managers widely use the ATS (Application Tracking System) to separate the resumes with the relevant keywords as per the job description.

Hence, add those keywords in your social media marketing resume and raise the chance of your social media marketing resume getting shortlisted for the next round.

Mention only those social media resume skills that you are familiar with and well versed with, be it - creative skills or your communication skills.

The skills section is a really good place to make maximum use of the social media resume keywords , but you are not to blindly list down the keywords that are not relevant to the targeted job profile or not familiar with you.

The mentioned skills of social media on resume should be justified in the one-liners points that you frame in the professional experience section.

Remember that a human will also go through your social media manager resume at a later stage so be smart and just use the relevant keywords you figured out through the job description.

Refrain from using generic terms like Tech Savvy, all the skill sets usually have sub-sets, use them to acquaint the reader with your specific skill set. For example - Hootsuite, HTML, Buffer.

An ideal social media resume skills section should be framed as shown in the given social media resume example:

A social media resume is not just about your work experience and skills.

It is a combination of your academic accomplishments and any co-curricular credits to your name that defines your potential.

List the details of your educational background and any other mention-worthy accomplishments to be acknowledged by recruiters for the same.

Social Media Resume: Education

It is a myth that Social Media Jobs don't focus on the education section of the social media intern resume.

If you are a college graduate then start by:

• Listing your highest degree first.
• Then add the name of your college along with the geotag.
• Don't forget to mention the timeline of your studies.
• Mention relevant coursework and even your minor if it aligns with the targeted job.
• Mention your GPA only if it is mention-worthy.

The education section is a must-have for those writing an entry level social media resume because what you lack in work experience you can make up with your educational qualification.

If you have an impressive academic section instead of relevant experience, start with that. You need to make sure to highlight your strongest points and dazzle the recruiter.

The given social media manager resume sample exhibiting the education section is provided to give you an insight into how an ideal education section should be established:

Wondering if there is more to it?

Definitely, Yes!

If you want to make your social media coordinator resume irresistible, you should add a few more sections that are relevant to the profile you are targeting.

Add Certifications and Licenses

By adding this section in your social media intern resume with your credible certificates and licenses, you can boost the chances of getting a call back for an interview.

A certified professional with a license to practice one's work has a higher chance of being shortlisted when the recruiters have to pick the right applicant.

Look at the given social media resume example from our social media manager resume sample exhibiting how your certifications can be listed on a resume for social media:

There are multiple online platforms providing courses for Social Media Jobs, to name a few-

• Social Media Marketing at Linkedin Learning Hub
• Hootsuite Social Media Marketing Certification
• Social Media Certification at Hubspot Academy
• Search Engine Optimization at Coursera

Hobbies and Interest

Just because the subheading says hobbies and interests it doesn't mean that you can add irrelevant hobbies like knitting, horse riding, or golfing as such.

Add hobbies and interests that will turn you into a better choice for a social media job, like Blogging or Vlogging.

If you have some professional work worth mentioning then do it in this section.

Refrain to do the same in case the work you post on social media is opinionated and pertains to religion or politics because that might backfire.

Language Proficiency

If you are bilingual or multilingual, do specify.

Social media is a global phenomenon and your language skills might come in handy.

Be specific with your proficiency level and always make it a point to not mislead the recruiter with false claims.

Speaking more than one language is always considered an advantageous trait because a certain field of work such as in the social media profession requires one to build communication.

Hence, being bilingual in the social media professions can help you achieve the same and the recruiters will take into account while assessing your qualification.

How to put being a social media influencer on your social media resume

Times have changed and being a social media influencer is in trend.

While you are trying to convince your hiring manager about your social media marketing skills or social media managing skills, you can add your social media profile to support the same.

Doing so will make the recruiter privy to your social media savviness and turn your digital marketing resume or social media manager resume into a success.

You need to remember that the content you produce on your social media shouldn't be political or religious as may create undue bias in the recruiter. In simple words, the content should be relevant to the industry or organization that you are targeting.

It is a known fact that the opening statement of an essay or a book holds great power. The same goes for your social media marketing resume.

Hiring managers tend to receive hundreds and thousands of resumes from aspiring professionals even for a single job post.

Therefore you need to include a social media resume summary or objective to give them an insight into all that you have fabricated in your resume for social media in the best way.

The reality lies in the fact that your resume overview should be composed only after you complete building the rest of the segments in a social media manager resume.

It is to avoid unnecessary editing and avoid missing out on important highlights because the resume overview needs to be created based on your skills, experience, and other relevant sections in a social media resume.

You need to impress the hiring managers with your resume while giving them enough information through an overview of your resume and hold on to their interests.

But to do that efficiently you need to know when to include your social media resume summary or social media resume objective.

Social Media Resume Summary

If you are someone with relevant experience in the said field for more than 3 years, then you should definitely opt for a social media resume summary.

Add quantifiable data in the summary to keep the recruiter engaged and put across your achievements in the best possible way.

Giving quantifiable data helps the recruiter in understanding the value you can bring to their company and hence becomes the best method to convey your professional journey and expertise.

Mention both your skills and the highlights of your career to keep the recruiters fixated on your caliber as a social media professional.

3-4 lines should be enough to give an overview of your resume unless you are a professional with more than 10 years of work experience in which case an exception can be made for 5 lines limit.

Your journey is not interesting until it benefits an organization.

Hence, describe the values that you can contribute through your resume summary while applying for a job profile that requires experienced professionals.

Given below is a social media resume sample showing what an ideal resume summary should look like in a social media resume:

Social Media Resume Objective

The job opportunities in social media aren't just available to people with experience.

If you are a fresher or someone with very little work experience writing an entry level social media resume applicant then make sure to include a social media resume objective.

This opening paragraph doesn't talk about your past achievements like in a social media resume summary, rather it acquaints the recruiters with your goals which should ideally be aligned with the job profile you are applying for.

Although, it's still advisable to use quantifiable data to help support your claims and talents.

Key Takeaways

• The foremost thing is to format your social media resume template in reverse chronological order to make it ATS friendly.
• List all your previous social media experiences in one-liners under unique buckets and use quantifiable data to validate the level of your expertise.
• Tailor your skillset on your social media marketing resume as per the targeted job description.
• Mention the details of your education and relevant certifications or coursework.
• Add other sections like certifications, hobbies, and language skills to enhance your resume for social media
• Make sure your social media resume summary/social media resume objective is enthralling.

These steps will lead you to an impressive and professional social media resume. In case you do not want to spend much time on the resume building process, you can use Hiration's AI-powered Career Building Platform.

It helps you prepare all the documents you need during the recruitment process. You can wipe out your doubts by using its 24/7 online chat support and for additional career related queries, you can contact our experts at [email protected] .

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When & How to Put Social Media on Resume [+Examples]

A recent survey found that 67% of employers use social media sites to research potential job candidates. Hence, knowing how to put social media on resume allows you to crack the code and be one step ahead. 

Social media has become a huge part of our daily lives as well as our professional identities. That's why including social media links in your resume can, in many cases, be advantageous and even required. 

However, there's a few things to consider before doing so. Keep reading to find out how to include social media links on your resume in a way that enhances it, rather than damages it. 

This guide will show you:

• What is the social media section on your resume?
• When (not) to include social media on resume?
• Why should you include your social media profiles on your resume?
• Which social media profiles you should and shouldn't mention?
• How to put social media on resume?

Why and how to put LinkedIn on a resume?

• How to include social media skills on resume?

Find out your resume score!

What is the social media section on a resume?

The social media section is the part of your resume that contains links to your professional social media profiles, such as LinkedIn , your personal social media profiles such as Twitter or Instagram, or links to your online portfolios.

This section usually sits under the contact information part of your resume or somewhere towards the end. It shouldn't take up too much space or grab attention. 

When (not) to include social media on a resume?

While this section isn't necessary for everyone, it adds a nice touch to your resume. Some professions can even showcase their creative side and social media skills, which can ultimately benefit them. 

So, when to include social media on resume? And when is it best to avoid?

By a rule of thumb…

• If you work in a field where social media are completely irrelevant — only include LinkedIn and nothing else. LinkedIn is pretty much a must for everyone now. 
• If you're applying for a job in a smaller company or a startup where a cultural fit is important but it's in a field where social media are also kind of irrelevant — include LinkedIn, and possibly other social media platforms which show your personality in a positive light. That is, of course, only if you want. It's not necessary. 
• If you work in an industry where social media are a big part of the job — include those you're proud of and that are relevant. Wondering which social media are appropriate and how to include them? Keep on reading. 
• If you work in a creative industry — include the social media (or portfolios) where you show off your work. For example, a developer can share their GitHub, and a motion graphic artist can share their YouTube. 

Why include social media links in your resume?

• To be one step ahead. The hiring managers will google you anyway. As you get to the last round of interviews, 67% of potential employers check your online footprint. And since your profiles are among the first things that’ll pop up, you should know how to add social media to your resume.
• To prove your social media management skills. If you’re looking for a job as a social media manager, copywriter, content creator, or any related profession, including your social media accounts is a smart way to demonstrate your skills. 
• To enhance your professional competency. The purpose of your social media profile doesn’t need to be just sharing memes. You can rather post about new trends in your industry or relevant topics for your profession. In the employer's eyes, doing so enhances your level of professional expertise.
• To show your personality. It's often the case in smaller companies that even if a candidate lacks a qualification (or two), they can still become a part of the team if the employer thinks they'll fit the company culture. Your social media profiles can help them determine that.
• To promote your portfolio. Whether you're an architect, a graphic designer, or a web developer, having an online portfolio is essential. Including an interactive link in your resume is a simple and effective way to present it.
• To highlight your networking skills. For some positions, like sales or PR roles, having an extensive network and strong online presence can be a significant advantage. Including your professional social media accounts can demonstrate your ability to network and maintain professional relationships.
• To showcase your creativity and branding skills. For jobs that require creativity, such as marketing or advertising roles, your social media profiles can act as an extension of your resume, showcasing your personal brand, creativity, and ability to engage an audience.

You have full control over what hiring managers are going to see when they look you up. Hence, you can use your resume to steer attention towards the profiles you want them to see and make it your advantage. 

Yet, you should keep in mind that there’s more important information on your resume such as your work experience , education or achievements . Consider adding your social media in a way that doesn't steal the attention from other, more important sections. 

Which social media profiles should you include in your resume?

Always. These are the social media and online platforms which should always be included in your resume, no matter the profession. 

• LinkedIn. Include your LinkedIn on a resume , no matter the industry. Think of it as an extension of your resume — it should contain anything you couldn’t fit on your resume due to space constraints. If you don’t have one, create it as soon as possible. 
• Professional website or portfolio. Also include your professional website and/or portfolios. Creating your own website is another way to get your resume out there. If you don't have one yet, Kickresume's website builder feature lets you turn your resume into a personal website in one click.

Depends . Including these social media links heavily depends on your profession. So, let's go over them. 

• Twitter. Only include Twitter if you regularly tweet about relevant trends or interesting studies in your industry. If it’s mostly for personal use, skip it. 
• Instagram. IG provides a great way to build your personal brand, share samples of your work, showcase your content management skills, or do some not-so professional networking. It's no secret that the number of followers defines you in a way. This is that much more prominent in industries like marketing, social media, and content creation. Having a big following and a neat IG feed in these professions are your biggest assets, so show it off. On the other hand, if your IG is totally unrelated to your work nor does it help to show your personality in a good way — don't include it on your resume. 
• Youtube. Consider including your YouTube handle in a resume if you're really proud of your channel and if it's relevant to the industry. For instance, professions like motion graphic artists, VFX artists, animators, multimedia designers, and video content creators and editors, can use their channel to demonstrate an expertise within the field. 
• TikTok . TikTok’s user base is growing rapidly and it’s quickly becoming a great opportunity for creators to build their personal brand and show off their work. Designers can show their designs, stylists show off their outfits, and even teachers share snippets of their lectures. And, similar to IG, if you're applying for a marketing/social media management job and you have a big TikTok following, it'll give you an upper hand.
• GitHub. Coders and developers use this platform as a repository for code-sharing, collaborating on software projects, or code file management. Including GitHub on your resume can be one of the best ways to demonstrate your coding skills and experience to hiring managers and to differentiate yourself from other job candidates who are seeking the same position. Note: Don't share your GitHub if the projects you work on there are company restricted or confidential. 

Never. As radical as it sounds, these social media platforms should never be included on your resume. Please. 

• Facebook. Facebook is facing a grim future. Even though it's continuously trying to save itself, the attempts seem to be failing. That's one of the reasons why Facebook is officially a no-go zone in regards to your resume. Importantly, even though Facebook is a no-no, you should still be prepared that an employer will have a look at your profile. So, it should still either look “normal” or be completely private. 
• Snapchat. Yes, you can still show your creative side on snapchat. But, the difference between other social media and Snapchat is that the sole purpose of it is to make the content disappear after 24 hours. So, it doesn't make much sense, does it? 
• Reddit. It's one of the most popular websites globally providing a platform for up-to-date news and trends. In theory, it could serve as a window to your industry-related interests, however, with the constant overflow of content and noise, it's hard to keep it focused and maintain the professional nature. 

Did you know that you can turn your LinkedIn profile into a polished resume with just one click.

How to put social media on a resume?

There are many differing opinions and views on how to list social media on a resume which is why in this section we aim to summarize and dissect them. 

Here we go:

• Create a separate resume section for your social media profiles, if you're absolutely sure about the relevance of these platforms for your profession. Moreover, you should create a separate section if you want to include 3+ profiles. 
• Fit the social media inside your contact information section at the top of your resume if you only want to include 1–2 profiles. If you only want to include your LinkedIn, it's also better to fit it in the contact info. 
• If you create a separate section, preferably name it “Social Media” , but in some cases you can try something more catchy, like “Find me online” . We definitely don't recommend any funky headlines if you're aiming for a job in a big company or in the corporate world. Beware of ATS.
• Place this section after contact Information or towards the end of the resume. Either way is good, it just depends on what you prefer. If it's really important for your profession, place it at the beginning. If it's not, it shouldn't steer attention away from more important sections and should rather be placed towards the end. 
• NO: https://twitter.com/Kickresume
• YES: Twitter: @Kickresume
• YES: www.linkedin.com/in/john-snow-designer
• Double-check if all hyperlinks work correctly . Though sometimes, including hyperlinks isn't necessary provided that you include your @. 
• Try using Kickresume to create your resume. Our resume builder lets you add a social media section in an ATS-friendly way ensuring optimal readability and a polished look. Plus, we’ve got icons for every major social platform out there.

Check the examples below. 

Social media on a resume examples

Since sometimes a picture is worth a thousand words, here are two examples of how to list social media on a resume in a neat and efficient way, utilizing all the above-mentioned tips — crafted using Kickresume.

First, an example of a separate social media section on a resume.

Second, an example of how social media can be included in the contact information section . 

We chose to dedicate a separate chapter to LinkedIn, since this business-oriented online service has been ruling the hiring and networking world for a while now. And it’s not going away any time soon. 

LinkedIn is a professional social networking platform which hosts more than 850 million professional profiles. In fact, three people are hired every minute for jobs on LinkedIn.

So, if you're asking whether you need a LinkedIn profile, the answer is yes. Even if you aren’t actively looking for a new job. And, if you don’t want to be an active user, at least don’t forget to update it anytime you have a new job, experience or achievement.

These are the main benefits of having a LinkedIn profile:

• You can find a new job. You can search LinkedIn’s job board and apply for jobs. Or even spy on companies you want to work for. Don't worry, it’s not stalking — it’s called research.
• A new job can find you. Even if you aren’t actively searching for a job, you can receive cool job offers from hiring managers. And there’s no harm in practicing your interview skills from time to time.
• Networking. You can connect with your former or current colleagues, employers, people you met at networking events or conferences. All of these connections may be helpful for your future career.
• Building your personal brand. Your personal online brand matters more than ever. On LinkedIn, you can also write your own industry-related articles and present yourself as a subject-matter expert.
• It will be easier to google you. Some employers can google you up before offering you a job. And your LinkedIn profile will most likely show up first.

When it comes to how to put LinkedIn on a resume , there's a few tips you should know about:

• Personalize the URL to make sure it doesn’t have a string of randomly generated numbers and letters before you add LinkedIn to your resume (open your web browser and go to Linkedin > Me > View Profile > Edit your custom URL ).
• Include the short form of your LinkedIn URL to your resume. This means leaving out the unnecessary " https://" .
• Alternatively, only include your LinkedIn name and add a hyperlink to it. However, if you're seeking a job in a big company and a little birdie tells you they use ATS, rather use the short form of your LinkedIn URL. This is due to the fact that ATS may remove the hyperlink before an employer opens your resume.

Social media skills on resume

Since almost every major company has a social media manager at this point, working in this industry has definitely made its way into mainstream professions. And, like a programmer needs to have a strong skills resume section, a social media person should, too. 

So, If you’re an aspiring social media manager, there's two ways how to say you're good at social media on a resume:

• Social media skills on resume examples: Editorial calendars, reporting and data analysis, social media platforms (e.g. IG, LinkedIn, TikTok), SEO, content creation, social media application tools (e.g. Hootsuite)
• Create a separate social media resume section where you list all of the profiles you manage. Including your social media accounts is a smart way to demonstrate your real-life skills as well as present the profiles you're really passionate about that are relevant for this industry. 

Final piece of advice: Social media on resume

• Clean it up. Remove any controversial or offensive content from your social media. Drunk party photos, anything controversial or negative can cost you a job offer.
• Be consistent. Keep the info on your resume and online consistent. You should always tell the truth on your resume and the same applies to your social media profiles. Make sure your resume doesn’t tell one thing and your social media profiles another.
• Use social media as your portfolio. It’s the perfect place to integrate a seamless digital brand. Are you a graphic designer or photographer? Create a professional account on Instagram and use it as your digital portfolio.
• Try to google yourself, first. And spend some time going through the results. See what employers will find when they google you up. Manage your online presence, otherwise it could cost you a job offer.
• Stay objective and professional. While expressing your personality is important, remember that your social media profiles represent you professionally when included in your resume. Therefore, you need to make sure that your posts reflect professionalism and are in line with the objectives of the job you're applying for. Stick to industry-relevant topics, showcase your work, share related news, and join pertinent discussions.

This article was recently updated. The original article was written by Nikoleta Žišková in 2021 .

Which social media platforms should I include on my resume?

This often depends on the job you're applying for and the industry. LinkedIn is generally encouraged for all professionals, while Twitter can be relevant for communication roles, and Instagram or Behance could be useful for creative fields. Always ensure the platform demonstrates your professionalism and skills relevant to the job.

How should I list my social media profiles on my resume?

Usually, your social media profiles are listed in the contact information section of your resume, alongside your email and phone number. You can include the social media icons followed by your usernames or hyperlinks leading to the profiles.

Should I make my personal social media profiles private when job hunting?

Privacy settings are up to each individual. If you're concerned there might be unprofessional or controversial content on your profiles, it might be a wise choice to set personal accounts to private or ensure public content is employer-friendly.

Is it necessary to include my social media profiles on my resume?

While it's not required, it could be beneficial if your social media profiles add value by demonstrating your professional skills, networking abilities or knowledge about the industry.

What if my social media posts do not align with the company's values?

If you suspect there may be discrepancies between your social media content and the company's values or culture, it would be best not to include these profiles on your resume. It's crucial to present a consistent and professional image that aligns with prospective employers.

Klára Červeňanská

Klara recently graduated from the University of St Andrews in Scotland. After having written resumes for many of her fellow students, she got an opportunity to write full-time for Kickresume. Klara is our go-to person for all things related to student or 'no experience resumes'. At the same time, she has written some of the most popular resume advice articles on this blog. When she's not writing, you'll probably find her chasing dogs or people-watching while sipping on a cup of coffee.

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How to write a professional resume summary [+examples], how to put your education on a resume [+examples], how to describe your work experience on a resume [+examples], let your resume do the work..

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Social Media Manager Resume Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Social Media Manager?

You're going to need an awesome resume. This guide is your one-stop-shop for writing a job-winning Social Media Manager resume using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Social Media Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Social Media Manager Resume
• The Best Skills To Include On A Social Media Manager Resume

How To Write A Job-Winning Social Media Manager Resume Summary

How to write offer-winning social media manager resume bullets.

• 3 Social Media Manager Resume Examples

The 8 Best Social Media Manager Resume Templates

Here's the step-by-step breakdown:

Social Media Manager Resume Overview: What To Know To Write A Resume That Wins More Job Offers

What do companies look for when they're hiring a Social Media Manager?

Companies love candidates who can create engaging content tailored to their target audience, using analytics to drive insights, build strategies, and measure success. Companies also value candidates who can manage multiple platforms effectively and are proficient with social media tools like Hootsuite, Buffer, Sprout Social, and others.

Additionally, when hiring a Social Media Manager, skills in trend analysis, brand consistency, and effective communication are also valued for aligning social media efforts with overall marketing goals.

Your resume should show the company that your personality and your experience encompass all these things.

Additionally, there are a few best practices you want to follow to write a job-winning Social Media Manager resume:

• Tailor your resume to the job description you are applying for: Tailor your resume for each application, aligning your skills with the specific requirements of each job description.
• Detail previous experiences: Provide detailed descriptions of your roles, emphasizing hard and soft skills related to the job description.
• Bring in your key achievements: Showcase measurable achievements in previous roles and share your best work.
• Highlight your skills: Highlight your skills in Communication, Content, Marketing, and more.
• Make it visually appealing: Use a professional and clean layout with bullet points for easy readability. Also, ensure formatting and font consistency throughout the resume and limit it to one or two pages.
• Use keywords: Incorporate industry-specific keywords from the job description to pass through applicant tracking systems (ATS) and increase your chances of being noticed by hiring managers.
• Proofread your resume: Thoroughly proofread your resume to eliminate errors (I recommend Hemingway App and Grammarly ). Consider seeking feedback from peers or mentors to ensure clarity and effectiveness!

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Social Media Manager Skills To Include On Your Resume

Keywords are one of the most important factors in your resume. They show employers that your skills align with the role and they also help format your resume for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan resumes for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized resume. There are two ways to find the right keywords:

1. Leverage The 20 Best Social Media Manager Keywords

The first is to leverage our list of the best keywords and skills for a Social Media Manager resume.

These keywords were selected from an analysis of real Social Media Manager job descriptions sourced from actual job boards. Here they are:

• Social Media
• Communication
• Influencers
• Best Practices
• Writing Skills
• Manage Multiple Projects
• Detail-Oriented

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Resume And Target Role

The second method is the one I recommend because it's personalized to your specific resume and target job.

This process lets you find the exact keywords that your resume is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Social Media Manager resume
• Open a copy of your target Social Media Manager job description
• In the widget below, paste your resume on the left, paste the job description on the right, and hit scan!

ResyMatch is going to scan your resume and compare it to the target job description. It's going to show you the exact keywords and skills you're missing as well as share other feedback you can use to improve your resume.

If you're ready to get started, use the widget below to run your first scan and get your free resume score:

Copy/paste or upload your resume here:

Click here to paste text

Upload a PDF, Word Doc, or TXT File

Paste the job post's details here:

Scan to compare and score your resume vs the job's description.

Scanning...

And if you're a visual learner, here's a video walking through the entire process so you can follow along:

Employers spend an average of six seconds reading your resume.

If you want to win more interviews and offers, you need to make that time count. That starts with hitting the reader with the exact information they're looking for right at the top of your resume.

Unfortunately, traditional resume advice like Summaries and Objectives don't accomplish that goal. If you want to win in today's market, you need a modern approach. I like to use something I can a “Highlight Reel,” here's how it works.

Highlight Reels: A Proven Way To Start Your Resume And Win More Jobs

The Highlight Reel is exactly what it sounds like.

It's a section at the top of your resume that allows you to pick and choose the best and most relevant experience to feature right at the top of your resume.

It's essentially a highlight reel of your career as it relates to this specific role! I like to think about it as the SportsCenter Top 10 of your resume.

The Highlight Reel resume summary consists of 4 parts:

• A relevant section title that ties your experience to the role
• An introductory bullet that summarizes your experience and high-level value
• A few supporting “Case Study” bullets that illustrate specific results, projects, and relevant experience
• A closing “Extracurricular” bullet to round out your candidacy

For example, if we were writing a Highlight Reel for a Social Media Manager role, it might look like this:

The first bullet includes the candidate's years of experience in the role and encompasses the skills that make them fit for the role, as well as the results they helped achieve.

The next two bullets are “Case Studies” of specific results they drove for companies they worked for. The last bullet wraps up with extracurricular information.

This candidate has provided all of the info any employer would want to see right at the very top of their resume! The best part is that they can customize this section for each and every role they apply for to maximize the relevance of their experience.

Here's one more example of a Social Media Manager Highlight Reel:

The content of this example showcases a candidate transitioning from an Office Manager Manager role to a Social Media Manager role, leveraging their experience with communication. Their next resume bullets brings in measurable results, and the last one wraps up with a high-value extracurricular activity.

If you want more details on writing a killer Highlight Reel, check out my full guide on Highlight Reels here.

Bullets make up the majority of the content in your resume. If you want to win, you need to know how to write bullets that are compelling and value-driven.

Unfortunately, way too many job seekers aren't good at this. They use fluffy, buzzword-fill language and they only talk about the actions that they took rather than the results and outcomes those actions created.

If you apply this framework to each of the bullets on your resume, you're going to make them more compelling and your value is going to be crystal clear to the reader. For example, take a look at these resume bullets:

❌ Social Media Manager with 7+ years of experience in marketing.

✅ Innovative Social Media Manager with 7+ years in branding & digital marketing, driving 50% increase in engagement.

The second bullet makes the candidate's value  so much more clear, and it's a lot more fun to read! That's what we're going for here.

That said, it's one thing to look at the graphic above and try to apply the abstract concept of “35% hard skills” to your bullet. We wanted to make things easy, so we created a tool called ResyBullet.io that will actually give your resume bullet a score and show you how to improve it.

Using ResyBullet To Write Crazy Effective, Job-Winning Resume Bullets

ResyBullet takes our proprietary “resume bullet formula” and layers it into a tool that's super simple to use. Here's how it works:

• Head over to ResyBullet.io
• Copy a bullet from your resume and paste it into the tool, then hit “Analyze”
• ResyBullet will score your resume bullet and show you exactly what you need to improve
• You edit your bullet with the recommended changes and scan it again
• Rinse and repeat until you get a score of 60+
• Move on to the next bullet in your resume

Let's take a look at how this works for the two resume bullet examples I shared above:

First, we had, “Social Media Manager with 7+ years of experience in marketing.” 

ResyBullet gave that a score of 46/100. Not only is it too short, but it's missing relevant skills, compelling language, and measurable outcomes:

Now, let's take a look at our second bullet,  “Innovative Social Media Manager with 7+ years in branding & digital marketing, driving 50% increase in engagement.”

ResyBullet gave that a 75 / 100. Much better! This bullet had more content focused on the experience in the Social Media Manager role, while also highlighting measurable results:

Now all you have to do is run each of your bullets through ResyBullet, make the suggested updates, and your resume is going to be jam-packed with eye-popping, value-driven content!

If you're ready, grab a bullet from your resume, paste it into the widget below, and hit scan to get your first resume bullet score and analysis:

Free Resume Bullet Analyzer

Learn to write crazy effective resume bullets that grab attention, illustrate value, and actually get results., copy and paste your resume bullet to begin analysis:, 3 social media manager resume examples for 2024.

Now let's take a look at all of these best practices in action. Here are three resume examples for different situations from people with different backgrounds:

Social Media Manager Resume Example #1: A Traditional Background

Social Media Manager Resume Example #2: A Non-Traditional Background

For our second Social Media Manager Resume Example, we have a candidate who has a non-traditional background. In this case, they come from a background as an Office Manager  but leverage experiences that help them transition to a Social Media Manager role. Here's an example of what their resume might look like:

Social Media Manager Resume Example #3: No Experience

For our third Social Media Manager Resume Example, we have a candidate with no experience. Here's an example of what their resume might look like when applying for a Social Media Manager role:

At this point, you know all of the basics you'll need to write a Social Media Manager resume that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with our ResyBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your resume using proven, recruiter-approved templates:

Free Job-Winning Resume Templates, Build Yours In No Time .

Choose a resume template below to get started:.

Key Takeaways To Wrap Up Your Job-Winning Social Media Manager Resume

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Social Media Manager resume:

• Start with a proven resume template from ResyBuild.io
• Use ResyMatch.io to find the right keywords and optimize your resume for each role you apply to
• Open your resume with a Highlight Reel to immediately grab your target employer's attention
• Use ResyBullet.io to craft compelling, value-driven bullets that pop off the page
• Compare the draft of your resume to the examples on this page to make sure you're on the right path
• Use a tool like HemingwayApp or Grammarly to proofread your resume before you submit it

If you follow those steps, you're going to be well on your way to landing more Recruiter interviews and job offers.

Now that your resume is taken care of, check out my guide on how to get a job anywhere without applying online!

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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• I haven't applied to any jobs yet and I am not sure where to start
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• • Increased social media engagement by 30% through targeted content creation.
• • Managed a team of 5 content creators, ensuring brand consistency.
• • Executed 10+ successful marketing campaigns, resulting in a 20% increase in user acquisition.
• • Collaborated with influencers, enhancing brand visibility and reach.
• • Supported in the creation of monthly content calendars.
• • Engaged with users on social media, addressing queries and feedback.
• • Assisted in the execution of 5+ marketing campaigns, driving user engagement.
• • Analyzed social media metrics, providing insights for content optimization.

5 Social Media Marketing Resume Examples & Guide for 2024

Your social media marketing resume should showcase a robust understanding of various platforms. It must highlight your ability to engage and grow audiences effectively. Demonstrate quantifiable results from past campaigns on your resume. Prove your expertise with analytics, content creation, and platform-specific strategies.

All resume examples in this guide

Traditional

Resume Guide

This guide will teach you:, how to write a social media marketing specialist resume, you’re probably underestimating the importance of your resume header, show you can write and tell your story in your professional summary, how should you frame your social media marketing specialist experience, how to get hired as a social media specialist with no experience.

Does your social media specialist resume need an education section?"?

Best social media marketing specialist skills to include

How to include your certifications on your resume, we used big data to get you critical insights.

Talk to enough people who hire social media specialists and you’ll begin to notice a pattern. There’s a lot of:

“I never hire someone unless they…”

“I only hire people who…”

So if you’re having trouble getting hired as a social media specialist, chances are you’re falling into one of these traps.

For example:

In my experience, employers like to hire well-rounded social media candidates, so it’s also important to highlight your writing and design skills. At the same time, pursuing a degree that focuses on writing or communications is key.

Amy Newton, senior social media manager, Ignite Visibility

Luckily for you, we’ve analyzed thousands of social media specialist resume examples and spoken to hiring managers to uncover all of the potential pitfalls for you.

This guide will walk you through all of the steps of making the best social media specialist resume.

• What resume traps you need to avoid
• What hiring manager expect to see in your resume header
• How to write a compelling professional summary
• How to frame your experience around the top hiring criteria for social media specialists
• Which social media marketing skills make the most difference

Looking for related resumes?

• Social Media Coordinator Resume Examples
• Social Media Intern Resume Examples
• Social Media Manager Resume Examples
• Social Media Specialist Resume Examples
• Brand Manager Resume Examples
• PR Specialist Resume Examples

This process starts with choosing your format.

There are two ways to go about this. If you have years of formal work experience as a social media specialist, a reverse-chronological layout is best. This puts your work experience front and center, which is where your greatest accomplishments will be.

On the other hand, if you’re a more junior social media specialist or if most of your work experience is in various side projects, a hybrid layout is best. This emphasizes your skills and the projects you’ve done.

The top social media specialist resume sections

• A resume header with links to social media profiles
• A short professional summary
• An experience section
• A dedicated section for side or passion projects
• A skills section with metrics to back them up
• Certifications
• (sometimes) an education section

Here’s the first trap that’s easy to fall into. Leave your personal and professional profile links off your resume header and you can go straight to the reject pile.

Aspiring social media marketers must include their professional and personal social networking links on their resume. A potential employer will find them anyway, so including them shows savvy and initiative.

Damien Basile, founder of an eponymous digital media agency

This advice came up over and over again when talking to people who hire social media specialists, so we can’t emphasize it enough.

Your resume header is also a great place to include one or two key certifications you might have (if you have more than that you can put them in their own section). Here are two examples to show what this looks like in practice:

Just adding social media links, like your LinkedIn profile , and certifications makes a huge impact on the hiring managers reading your resume.

What better way to show off your ability to tell a compelling story in just a few lines than in your own professional summary? Hiring managers expect social media specialists to be talented copywriters, so this is your chance to show off.

Keep it concise and explain

When you’re working across different marketing disciplines, you’ll naturally gravitate to one in particular that appeals to you. It will probably … take up most of your time and be the thing that causes you the most stress—but the most excitement too.

Lauren Mallett, head of social media, FireCask

So make it clear where your passion and skills lay and what results you can get with them.

The problem with the second example is that it’s vague (clearly not tailored for a single position), and uses the first person. Both of these make summaries less effective.

When it comes to including your work experience , there are more pitfalls to look out for.

Mike Hudack, [co-founder] of blip.tv, often says he only hires people if they have a side project they feel passionately about. He wants all hires to be innovative and entrepreneurial. I like that approach.

Soraya Darabi, General Partner at Trailmix Ventures

Whether you’re talking about a side project or not, hiring managers want to see the same elements:

• Show you can get results.
• Show you can come up with innovative strategies.
• Show you can work independently.

Throughout, be specific about what you did and what the results were. Anyone can “manage” social media, companies are looking to hire someone who can bring value from it.

• • Managed social media campaigns
• • Developed a strategy which successfully increased local adoption rates
• • Responsible for managing the social media team.

This experience hits those 3 key points one after the other. It shows independence, creativity, and results. Now have a look at the same experience but expressed differently:

• • Developed new persona strategy while resulted in a 46% reduction of follower acquisition costs and a 35% boost in engagement.
• • Created the #adopttodayVA campaign, boosting adoption rates at local shelters by 21% in 6 months.
• • Rose from social media intern to running overall social media strategy within 2 years, managing a team of 4.

However, there are also some pitfalls when it comes to including your social media pages.

Don't include your follower numbers, ratio or "influence" score. A potential employer will find that out when they search your social profiles

In other words, don’t try to BS or fluff your way into a job . Trust that the hiring manager or social media manager knows enough to see through it.

Okay, all of that sounds great but what if you’ve never worked as a social media specialist?

Remember above when Mike Hudack mentioned not hiring anyone without a passion project? Good news is you don’t need a formal social media job to have that. In fact, you can do three key things without any work experience:

• Get certifications (ideas on which ones in the section below)
• Start a project, it could be a blog, podcast, instagram, etc.
• Use that project to try out ideas, gain skills, and show you’re a self starter with a passion for social media marketing

A successful side project and a few key certifications under your belt will make you a fantastic hire.

Include your passion projects. This is what sets you apart and tells your story.

Kimberly Aguilera, Partner, Recruiter at Tangerine

Does your social media specialist resume need an education section?"?

In short, no. To be clear, a degree in marketing, business, communication, or something similar doesn’t hurt. But Beth Cooper clearly explains why a degree isn’t a requirement:

This field changes so quickly. If you graduated with a degree years ago, the info is already out of date.

Beth Cooper, director of marketing and social media for KNB Communications.

It’s that simple. A degree can show you have management, writing, or analytical skills that will be valuable in a social media position, but it’s generally going to be a “nice to have.”

If you’re a recent graduate, you can add some details about what you learned or accomplished in a style similar to your work experience. Otherwise, just mentioning your degree is enough.

First thing to do, before creating a resume skill section , is to understand the role you’re applying for. Is it a social media manager role? An internship? Is it for a B2B or B2C business? Will you be expected to independently create strategies or execute strategies created by someone else?

All of these questions will determine the social media marketing skills you should include.

If you’re applying for a managerial role, emphasize independence, strategy development, and team management. If you’re applying for a more junior role, show that you can execute strategies well.

Here are some soft skill that are good to have, and the technical skills you will need to do your job.

11 social media marketing specialist resume skills

• Team management
• Strategy development
• Community management
• Communication
• Organization
• Crisis management
• Independence

8 Social Media Marketing Specialist Resume Technical Skills

• Google analytics
• Facebook ads
• LinkedIn ads
• Email marketing

Certifications are one of the most powerful tools you have as a job applicant in social media. Many of them are free and they allow you to show some level of knowledge in an area without any job experience necessary.

So, if you spot a job opportunity which wants you to be familiar with Twitter marketing, just go out and get certified.

Besides that, certifications show that you go above and beyond, are a self-motivated learner, and work to develop new skills.

Top 5 social media specialist certifications

• Hootsuite’s Social Marketing Training
• Twitter Flight School’s Marketing Leadership Course
• LinkedIn Learning’s Social Media Marketing Courses
• Boot Camp Digital’s Social Media Certification
• Google Analytics Academy

We used AI to analyze thousands of social media specialist resumes to pull critical insights for you to use. Below, you can see which skills are the most common amongst social media specialist resumes and which are most in demand by companies looking to hire them.

What are the tricks for the best social media specialist resume?

• Choose a reverse-chronological layout if you’re more experienced, a hybrid layout otherwise.
• Include social media links and certifications in your header.
• Make sure your summary focuses on explaining how you can bring value in the role you’re applying for.
• Use your experience to show you can get results, come up with innovative strategies, and work independently.
• If you don’t have any experience, use side projects and certifications to show your qualifications.
• Tailor your skills to the type of position you’re applying for.

Looking to build your own Social Media Marketing resume?

• Resume Examples

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• Resume Examples
• Manager Resumes

11 Social Media Manager Resume Examples - Here's What Works In 2024

Want to be a social media manager in 2023 your resume is a key part of your application. below, we’ve got five resume templates that will help you land your dream social media manager role, along with other knowledge you’ll need to gain an extra edge against the competition (google docs and pdfs attached)..

You’ve always got the perfect caption. Your friends come to you before they post on IG. Tweeting is your first language. Sound like you? Social media managers are innovative, detail-oriented, and excellent at communication. They are responsible for the planning and execution of the company’s social media strategy, which involves overseeing the brand’s marketing campaigns, writing and reviewing content, and amplifying online reach and presence. These days, social media managers are high in demand, and the industry is evolving every day. Experts expect job growth of over 10% through 2026, and as the market continues to expand rapidly into new forms of content like TikTok and Clubhouse, there’s never been a better time to be in social media. It’s an exciting field, but also increasingly competitive. If you want to be a social media manager, you’ll need to stand out from the crowd. The first step is to make sure you have a stellar resume. So, what should a social media manager resume look like in 2023? Let’s take a look at some successful resume templates that you can download and use. We’ll also go over some of the essential skills that recruiters are looking for in a social media manager, as well as other industry tips to help you get that extra edge. Finally, we’ll wrap it up with some of the best action verbs to use in your bullet points to really make your resume shine.

Social Media Manager Resume Templates

Jump to a template:

• Social Media Manager
• Senior Social Media Manager
• Social Media Marketing Manager
• Entry Level Social Media Manager
• Social Media Strategist
• Social Media Director

Jump to a resource:

• Keywords for Social Media Manager Resumes

Social Media Manager Resume Tips

• Action Verbs to Use
• Bullet Points on Social Media Manager Resumes
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 11: Social Media Manager Resume Example

Social media managers become more in demand with each passing year. In today’s world, companies rely on social media to strengthen their brand, find new customers, and engage current ones. As such, many companies choose to hire a social media manager to improve their social media presence. As a social media manager, you may be responsible for developing social media initiatives and content, implementing effective social media advertising, tracking and analyzing the company’s social media engagement, and more. To become a social media manager, you’ll typically need a bachelor’s degree in a related field such as marketing, graphic design, or communications. Hiring managers will look for a candidate with previous digital marketing and content creation experience. Prior roles as a digital strategist, digital marketer, or content creator will help land this role. Moreover, hiring managers will be looking for a candidate with a strong understanding of social media tools, a creative mindset, and great project management skills.

We're just getting the template ready for you, just a second left.

Tips to help you write your Social Media Manager resume in 2024

   highlight your knowledge of seo principles.

SEO (or Search Engine Optimization) is a technical writing skill that focuses on strategies to ensure your written content ranks high on search engines such as Google. Optimized content gets more clicks and views, and therefore, it’s an important skill to have for a social media manager. You can take online SEO certifications and add them to your resume.

   Detail your experience partnering with digital influencers or brands

Oftentimes, the best way to get a company’s social media presence to grow is to partner with others that have a large presence on social media. Any experience you have partnering with influencers, brands, or brand-affiliates should be highlighted on your resume.

Skills you can include on your Social Media Manager resume

Template 2 of 11: social media manager resume example.

When applying for a social media manager role, it’s important to showcase demonstrated success and knowledge through relevant experience. In your work experience section, make sure to quantify your impact with numbers and timelines. Phrases such as “Increased digital reach from 75,000 to 350,000 in one calendar year” are more powerful than “Worked on increasing digital reach”.

   Strong action verbs and measurable results

Notice that each bullet in the experience section starts with strong action verbs such as “generated”, “tripled”, and “increased”. While all resumes should use strong action verbs, it is particularly important for social media manager resumes to quantify their accomplishments and provide proof of your experience.

   Education and skills

Social media managers must know how to communicate clearly and succinctly. This resume shows that the applicant has studied communication, with a Bachelor’s degree in English, Journalism and Business Studies, and that they continued to build on their knowledge with a Masters in Journalism. They also highlight key social media management skills such as marketing strategy and data analysis.

Template 3 of 11: Senior Social Media Manager Resume Example

As a senior social media manager, you’ll likely be leading and managing a team of employees on top of your social media projects. The applicant notes that they “Improved employee retention by 87%” while managing both contractors and full-time employees. This shows the hiring manager that the applicant has expertise in both social media and management.

Tips to help you write your Senior Social Media Manager resume in 2024

   selected social media project experience.

If you’re looking for a senior level role, most other applicants will have plenty of experience in the social media space, just like you. This template sets the applicant apart by focusing on select projects where their skills stand out. In this example, the template details their leadership in boosting online sales with SEO and highlights a successful product launch. When selecting project experience, we suggest you choose projects where your skills and experience align closely with key words and responsibilities outlined in the job posting.

   Skills, certifications and awards in social media

Managing social media campaigns at the senior level requires deep expertise and technical skills. This resume lists the applicant’s skills and certifications in various social media academies and analytics software, demonstrating their extensive knowledge in this area.

Skills you can include on your Senior Social Media Manager resume

Template 4 of 11: social media marketing manager resume example.

A social media marketing manager is someone who oversees many aspects of a company’s digital marketing strategy and focuses mainly on social media channels. The social media marketing manager may oversee email campaigns, content on platforms such as Instagram, opportunities on radio or podcasts, digital advertisements, and more. As a social media marketing manager, you will monitor and analyze engagement data, oversee project progress, work cross departmentally to develop new content, and engage with internal stakeholders to ensure initiatives are aligned. To become a social media marketing manager, you will need an undergraduate degree in a related field such as marketing or communications. A master’s degree is not necessary but can help you land the role. Hiring managers will look for candidates with extensive digital marketing experience, so prior roles as a digital content creator, digital marketer, or marketing supervisor will help you stand out. To land this role, it’s important to have considerable experience using digital marketing tools, great analytical thinking skills, as well as a creative and flexible mindset.

Tips to help you write your Social Media Marketing Manager resume in 2024

   detail your knowledge of digital advertising tools.

Digital advertising is integral to a successful advertising strategy in today's world. With that in mind, it’s important to showcase your ability to use digital marketing tools, such as Google AdWords, effectively. Google, Hubspot, and many other companies offer online certification courses in digital advertising. You can add these credentials to your resume to stand out.

   Highlight your people and project management skills

As a social media marketing manager, you will be responsible for overseeing each project at large, as well as delegating each task within a project to the proper team. It’s important to showcase your ability to effectively manage projects, delegate tasks, and lead a team on your resume.

Skills you can include on your Social Media Marketing Manager resume

Template 5 of 11: social media marketing manager resume example.

Social media marketing managers create, plan, and run marketing campaigns on various social media platforms. If you’re applying for one of these positions, you’ll need strong marketing skills as well as the ability to generate engagement on platforms such as Twitter, Facebook, and Instagram. Use your resume to show off your social media savvy as well as your previous accomplishments in marketing.

   Bullet points lead with strong action verbs, relevant to marketing management

Social media marketing managers need to have strong leadership and management skills. One of the best ways to demonstrate your initiative and productivity is to use strong action verbs to discuss your achievements. Verbs like “launched”, “collaborated”, and “promoted” highlight your professional strengths and vividly illustrate what you accomplished at past jobs.

   Points out specific, quantifiable results relevant to social media

If you want to stand out as a job applicant, your resume should be full of clear, specific accomplishments from your past jobs. When you can point to measurable achievements such as “increased conversions by 145%” or “managed advertising for more than 50 social media accounts”, you show hiring managers proof of your marketing abilities.

Template 6 of 11: Social Media Marketing Manager Resume Example

While social media management focuses more on the management and use of social media accounts, social media marketing management emphasizes generating leads to those accounts, or even the company’s website, through paid or organic channels. When applying for a social media marketing manager role, your work history and skills section should show evidence of your experience in such areas.

   Strong action verbs and attention to numbers

The bullet points in this template utilize strong action verbs such as “launched”, “lead”, and “promoted” to emphasize their role in the highlighted activities. The bullets also clearly quantify the results achieved, such as “engagement growth 45% higher than average” and “increased conversions by 145%”. Due to the quantitative nature of marketing and social media, it is important to highlight such accomplishments on your resume to show the hiring manager that you have experience with effectively increasing sales and engagement.

   Tailored to social media marketing

This resume effectively displays the applicants’ blend of expertise in both social media and marketing. Their work history and skills in advertising, market research, and in content marketing clearly demonstrate their competency and ability to succeed in a social media marketing manager role.

Template 7 of 11: Entry Level Social Media Manager Resume Example

As an entry-level social media manager, you'll be responsible for creating, scheduling, and monitoring content on various platforms. The role has evolved in recent years, with a greater emphasis on data-driven strategies and community engagement. When crafting your resume for this position, emphasize your familiarity with current industry trends, such as influencer marketing and the use of analytics in content planning. Additionally, highlight any practical experience you have in creating and managing social media content, even if it's on a smaller scale. It's important to demonstrate that you're up-to-date with the latest platform features and tools. Showcase your knowledge of best practices for optimizing reach and engagement, as well as your ability to learn new techniques and adapt quickly. Employers will be looking for candidates who can keep up with the ever-changing social media landscape and bring fresh ideas to the table.

Tips to help you write your Entry Level Social Media Manager resume in 2024

   emphasize platform proficiency.

As an entry-level social media manager, you need to show you are adept at using multiple social media platforms. Highlight your experience with each platform on your resume, mentioning any specific features you have worked with, such as Facebook Ads Manager, Instagram Stories, or Twitter Analytics.

   Showcase content creation skills

Your resume should emphasize your ability to create engaging content. Detail any experience with designing visual assets (graphics, GIFs, or short videos) or writing compelling captions and hashtags. If you have a personal blog or social media presence with a noteworthy following, consider mentioning that as well.

Skills you can include on your Entry Level Social Media Manager resume

Template 8 of 11: entry level social media manager resume example.

Many students seeking their first entry level job may feel like they have little to no experience in their desired industry, or that they don’t stand a chance among the sea of applicants. If you feel that way, don’t worry -- everyone starts somewhere. Having a strong academic history or experience in relevant projects can effectively demonstrate your strong analytical skills, or even just an interest in social media that many recruiters often look for at the entry level.

   Previous experience in social media manager

Even though this template doesn’t detail an extensive work history, the applicant demonstrates their interest in social media with their previous work as a social media manager intern. Additionally, their other activities and experience, such as their social media work in their community project, showcase their ability and understanding of organic social media growth.

   Education in related fields

When applying to your first entry level position, leading with your educational history and highlighting relevant coursework, such as data analysis, can communicate those abilities you’ve developed outside of your work history to your recruiter.

Template 9 of 11: Social Media Strategist Resume Example

As a Social Media Strategist, you're the modern-day puppet master of a brand's online persona. You craft engaging posts and campaigns across platforms, analyze trends, and use consumer behaviour to guide your strategies. The truth is, your resume isn't just a piece of paper; it's an exhibit of your brand-building prowess. Companies have increased their social media budget due to the pandemic, and they're keen on hiring strategists who can weave engaging narratives. They're looking for applicants who understand the online environment well enough to adapt to trends and avoid pitfalls. With tons of data available, the role requires someone who can read numbers, make data-backed decisions, and initiate data-driven campaigns.

Tips to help you write your Social Media Strategist resume in 2024

   highlight your analytical skills.

You're dealing with a vast sea of data in this role. Mention your experience with analytic tools like Google Analytics and your ability to use data to drive strategy. Discuss a past campaign where data analysis led to success.

   Detailed knowledge of multiple platforms

You're not just a Facebook or Instagram specialist. Showcase your expertise across several platforms - TikTok, Twitter, LinkedIn - the more, the better. Remember, though, depth is integral. Detail a specific improvement in engagement or growth because of your work.

Skills you can include on your Social Media Strategist resume

Template 10 of 11: social media strategist resume example.

A social media strategist is a social media expert who focuses more on big picture strategy than the day-to-day management of social media accounts. This template includes a clear elevator pitch and lays out relevant work experience, education, and skills/certifications that are tailored specifically for such a strategic role.

   Succinct and informational resume summary in social media strategy

With a quick skim of the elevator pitch at the top of this resume, the recruiter for this position can obtain a high-level picture of the applicant. They know that the applicant has worked in social media strategy for over 10 years, and has expertise in developing and executing campaigns to increase sales volume and market share.

   Relevant technical skills, education, and certifications

Because of the specific expertise that social media strategy often requires, it’s important to showcase your experience in these areas. This applicant highlights their technical ability with specific platforms such Facebook Ads Manager, Social Report, and Wordpress.

Template 11 of 11: Social Media Director Resume Example

A social media director is a professional with a strong background in marketing and/or advertising who oversees social media strategies on behalf of a company. Social media directors are responsible for managing content creation, scheduling posts, looking at online engagement data, and more. The director will often have direct reports in the marketing department. When hiring for this role, recruiters will be looking for a specific set of skills. A Bachelor’s degree in marketing, business, or PR is the best fit for the role. Hiring managers will typically be looking for someone with at least a few years of experience running social media account(s) for a business. Finally, hiring managers love to see a candidate with content editing skills and familiarity with technical tools used to monitor data.

Tips to help you write your Social Media Director resume in 2024

   get comfortable with video and photo editing.

As the social media director is responsible for reviewing all content before it’s posted online, you’re more likely to land this role if you can demonstrate great content editing skills. You should demonstrate your ability to edit within social platforms, such as Instagram and Tiktok. To stand out, showcase any experience using a photo editor like Photoshop to catch a hiring manager's eye. You can even get certificates in Photoshop and other editors.

   Show results you have produced with content

Businesses use their social media content to gain brand awareness, boost sales, and improve revenue overall. To land a role as a social media director, it’s important to show the results you have accomplished for previous companies. Showing you were able to increase follower count, website visits, or online sales via content is highly attractive to hiring managers, and these successes should be detailed on your resume.

Skills you can include on your Social Media Director resume

We spoke with hiring managers at leading companies like Meta, Twitter, and Hootsuite to gather their best advice for Social Media Manager resumes. They revealed what they look for and what makes a candidate stand out. The following tips will help you create a resume that grabs their attention and lands you an interview.

   Highlight your social media experience and results

Hiring managers want to see that you have real experience managing social media accounts. Show this by including:

• The specific social media platforms you've worked with (e.g. Facebook, Instagram, TikTok)
• The size and type of accounts or communities you managed
• Key accomplishments, backed up by metrics (e.g. Grew Instagram follower count from 10K to 50K in 6 months)

Avoid simply listing the platforms or making vague statements:

• Managed social media accounts
• Posted content on Facebook, Instagram and Twitter

   Show your strategic and analytical skills

It's not enough to just post content. Companies want social media managers who take a data-driven, strategic approach. Demonstrate this with examples like:

• Created and executed a social media strategy that increased engagement by 120%
• Analyzed post performance data to optimize content and posting times, improving reach by 40%
• Conducted audience research to develop targeted campaigns and personas

Skip the generic phrases that could apply to anyone:

• Strategic thinker
• Analytical skills
• Created social media plans

   Provide examples of engaging content you've created

Social media is all about content. Give specific examples of the top-performing content you've produced, such as:

• Conceived and wrote a Twitter thread on [topic] that went viral with 10K+ retweets
• Created a TikTok video that hit 1M views and drove 15K clicks to the company website
• Developed a storytelling series on Instagram that doubled engagement rates

Don't just say you create great content - prove it with real examples hiring managers can relate to and visualize.

   Showcase your brand voice and writing skills

Companies look for social media managers who can communicate in their unique brand voice. One way to showcase your writing abilities is with a compelling profile summary:

Creative and data-driven social media professional with 5+ years experience building engaged communities. Skilled at developing brand-aligned content strategies that drive awareness and sales. Known for sparking viral moments that get people talking.

Compare that to an overly formal, generic summary:

Results-oriented social media manager with a proven record of achieving KPIs and optimizing ROI. Experienced in leveraging key channels to maximize brand reach.

Let your personality and creativity shine through while keeping it concise and relevant.

   Include relevant education, certifications, and skills

List any degrees, courses, or certifications related to social media, marketing, communications, or digital media. This could include:

• Bachelor's in Marketing, Journalism, or Communications
• Google Analytics Certification
• HootSuite Social Media Certification
• Online courses in social media marketing or content creation

Also include the key hard skills hiring managers look for:

• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
• Social media management tools (Hootsuite, Sprout Social, etc.)
• Analytics and reporting tools
• Content creation and editing tools (Photoshop, Canva, video editing software)
• Paid social media advertising

   Adapt your resume for each job

Every company has different needs and a distinct culture, so adapt your resume accordingly:

• Mirror the language and terms used in the job description
• Emphasize the skills and experience they seem to value most
• Show you understand their audience, industry and competitors
• Align your tone and personality with what seems to fit their culture

A customized resume stands out more than a generic:

• One-size-fits-all resume sent to every company
• Resume that doesn't address the specific job requirements
• Formal tone for a fun, casual startup

Taking the time to tailor your application shows you're truly interested and could be a good match.

The average recruiter spends less than a minute -- at most -- reviewing resumes. That’s why it’s incredibly important to know how to craft a resume that quickly shows that you’re the perfect person for the job. How exactly do you do that? We’ve gathered the top tips for creating a social media manager resume:

   Use strong, measurable achievements.

An essential part of social media management involves creating -- and communicating -- value. What better place to demonstrate this than on your resume? When crafting the bullet points in your work experience, make sure to prioritize accomplishments and roles where you had measurable impact. Use strong action verbs like “doubled” or “launched” and note quantitative KPIs such as “increased CTR by 140%”. If you have select experiences where your expertise really shines through, you can add a selected project experience under that work history to provide more details on how you contributed to the project’s success, and what you achieved.

   Showcase relevant skills for social media management.

Use your skill section to highlight areas of expertise you have for social media management. To back up those skills, add bullets to your work experience section that show recruiters your ability to successfully apply those skills in the workplace. What skills should you emphasize? Social media managers need to know how to grow and engage communities, how to run successful market campaigns within budget, and how to test and report on those campaigns using analytical tools. We recommend that you include bullet points such as “Teamed with five analysts to launch a product,” which gives evidence of communication. Perhaps you have deep expertise in a certain social media software, or a knack for leading a fantastic product launch. It could be helpful to list out all your proudest accomplishments -- you might even surprise yourself with what you’ve done!

   Create an ATS-friendly resume.

As mentioned earlier, recruiters often use ATS software to narrow down their pool of applicants. Even if you’re applying for a smaller company that may not filter resumes, you should apply these best practices to get through and in front of a real (live) human!

• Make sure that your document is easily readable and is in PDF.
• Keep your text free of images, diagrams, tables, and unusual fonts.
• Include relevant keywords from the job description, but be careful not to overdo it or make your language sound unnatural

Writing Your Social Media Manager Resume: Section By Section

  header, 1. highlight your personal brand.

Your header is a great place to showcase your personal brand and give hiring managers a sense of who you are. Consider including:

• Your full name
• A professional email address that incorporates your name
• Links to your professional social media profiles or portfolio website

By highlighting your online presence, you demonstrate that you practice what you preach when it comes to social media management.

Jane Doe, [email protected]

Jane Doe, Social Media Strategist | [email protected] | linkedin.com/in/janedoe | janedoe.com

2. Keep it concise and easy to read

While it's important to include key information in your header, you also want to keep it concise and easy to read. Avoid cluttering your header with unnecessary details or hard-to-read formatting.

• Jane Doe | 123 Main St, Anytown, USA | 555-123-4567 | [email protected] | linkedin.com/in/janedoe | twitter.com/janedoe | facebook.com/janedoe | instagram.com/janedoe

Instead, focus on the most important details and use clean, easy-to-read formatting:

• Jane Doe | [email protected] | 555-123-4567 | linkedin.com/in/janedoe

3. Tailor your title to the job

If you have a specific job title that aligns with the position you're applying for, consider including it in your header. This can help catch the hiring manager's attention and show that you're a strong fit for the role.

For example:

• Jane Doe, Marketing Professional

While this title is relevant, it's a bit broad and doesn't speak directly to the social media manager role. Instead, try:

• Jane Doe, Social Media Strategist
• Jane Doe, Digital Marketing Specialist

These titles are more specific and aligned with the job at hand, making them more impactful.

  Summary

A resume summary for a Social Media Manager role is optional, but can be a strategic way to provide additional context about your skills and experience that may not be immediately obvious from the rest of your resume. This is especially true if you're making a career change into social media from another field, or if you're an experienced Social Media Manager with a lot of accomplishments to highlight.

However, be careful not to simply repeat information that's already covered in other sections of your resume. Instead, use the summary to provide a high-level overview of your most relevant qualifications and the value you can bring to the role. Aim to keep it concise - no more than a short paragraph. And never use an objective statement instead of a summary - employers care about what you can do for them, not what you want from them.

To learn how to write an effective resume summary for your Social Media Manager resume, or figure out if you need one, please read Social Media Manager Resume Summary Examples , or Social Media Manager Resume Objective Examples .

1. Highlight your social media expertise

Use your summary to showcase your expertise in social media platforms, tools, and strategies. Mention specific platforms you've worked with and the types of campaigns you've run.

For example, instead of just saying:

• Experienced social media professional

Provide more specific details like:

• Skilled Social Media Manager with 5+ years of experience driving engagement and growth on Twitter, Facebook, Instagram, and TikTok through creative content and data-driven strategies.

Quantify your achievements where possible to give a sense of the scale of your impact.

2. Tailor your summary to the role

While it's good to mention your broad social media skills, also try to customize your summary to the specific Social Media Manager position you're applying for. Look for clues in the job description about what seem to be the most important qualities for the role and the company's social media goals.

For instance, if the job emphasizes social media advertising, you could say something like:

Results-oriented Social Media Manager well-versed in using paid social campaigns on Facebook, Instagram, and LinkedIn to acquire new customers and generate leads. Expertise in A/B testing ad creative, optimizing campaigns, and tracking ROI.

If the role is more focused on organic social growth and engagement, your summary might look more like:

Creative Social Media Manager with a talent for crafting compelling content that sparks conversations and builds passionate communities. Increased Instagram followers by 200% and average engagement rate by 150% for a D2C e-commerce brand.

After writing your resume summary, upload your resume to Score My Resume to get instant feedback on over 30 key criteria hiring managers look for, so you can ensure your summary and entire resume are as strong as possible.

3. Emphasize relevant soft skills and traits

In addition to your hard skills and experience, hiring managers also look for Social Media Managers with certain valuable soft skills and traits, like creativity, adaptability, communication skills, and a growth mindset. Find ways to work these in your summary by showing rather than telling.

Avoid simply listing soft skills, like saying:

• Strong communicator and collaborator
• Curious and always learning

Instead, demonstrate these qualities through your accomplishments and the language you use. For example:

• Collaborated cross-functionally with marketing, product, and customer service teams to develop and execute social media campaigns that increased brand awareness and customer satisfaction scores.
• Consistently stay up-to-date on the latest social media trends and best practices and experiment with new tactics to drive results.

Your LinkedIn profile is also a great place to showcase your expertise and passion for the social media field. Run your profile through LinkedIn Review to get personalized suggestions for optimizing it to impress social media hiring managers and recruiters.

  Experience

Your work experience section is one of the most important parts of your social media manager resume. It's where you show hiring managers how you've applied your skills in the real world and what kind of impact you've had in previous roles.

In this section, we'll walk you through the key steps to crafting a compelling work experience section that will help you stand out from other candidates and land your next social media manager job.

1. Focus on relevant social media experience

When writing your work experience section, it's important to focus on roles and responsibilities that are directly relevant to a social media manager position. This might include:

• Managing social media accounts for a company or brand
• Developing and executing social media strategies
• Creating and curating engaging content for social platforms
• Analyzing social media metrics and making data-driven decisions

If you have experience in other areas of marketing or communications, only include it if it's directly applicable to the social media manager role you're targeting. For example, if you've done email marketing in the past and used those skills to integrate email and social campaigns, that's worth mentioning.

Not sure if your resume is highlighting the right experience? Try running it through our Score My Resume tool to get instant feedback on how well it aligns with social media manager job descriptions.

2. Use strong, industry-specific action verbs

When describing your social media experience, use strong action verbs that showcase your skills and accomplishments. Avoid generic phrases like "responsible for" or "helped with." Instead, use industry-specific verbs like:

• Developed and executed a social media strategy that increased followers by 50% in 6 months
• Crafted engaging social media content that drove a 25% increase in website traffic
• Monitored and analyzed social media metrics to optimize performance and inform strategy

Responsible for posting on social media and responding to comments.

A bland description like this doesn't convey the impact of your work. Instead, try something more specific and results-oriented:

Managed company's Twitter account, crafting engaging content that increased followers by 20% and drove a 15% uptick in website traffic from social referrals.

Need help finding the right words to capture your social media experience? Check out our list of powerful action verbs organized by skill and industry.

3. Quantify your impact with metrics

Wherever possible, use specific numbers and metrics to quantify the impact of your work. This helps hiring managers understand the scale and significance of your achievements. For example:

• Grew Instagram followers from 5,000 to 25,000 over 12 months through strategic content and influencer partnerships
• Increased engagement rate on Facebook posts by 40% by implementing a user-generated content campaign
• Drove $50K in sales from social media referrals in Q4 by optimizing ad targeting and landing pages

If you don't have access to precise metrics, you can still provide context for your accomplishments by using general numbers or percentages, like:

• Managed social media accounts with over 100,000 total followers
• Created social media content that consistently ranked in the top 10% for engagement

Highlighting metrics on your resume can be a game-changer, but make sure your skills section is also optimized. Our Targeted Resume tool can help you identify the right keywords to include for a specific social media manager job.

4. Showcase your career progression

Hiring managers love to see candidates who have grown and progressed in their careers. If you've been promoted or taken on increasing responsibility in your previous social media roles, make sure to highlight that in your work experience section.

For example, you might have a progression like:

• Social Media Coordinator, XYZ Company (2018-2019)
• Social Media Specialist, XYZ Company (2019-2021)
• Senior Social Media Manager, XYZ Company (2021-Present)

In this case, you'd want to include a brief description of your key responsibilities and achievements at each level to show how you've developed your skills over time. Focus on the most relevant and impactful items for each role.

When highlighting your career progression, be sure to bold your job titles so they stand out to recruiters and hiring managers who may be quickly scanning your resume.

  Education

The education section of your resume is where you highlight your academic achievements and training. It's an important part of your resume, especially if you're a recent graduate or changing careers. Here are some tips to help you write an effective education section for your social media manager resume.

1. List your degrees in reverse chronological order

Start with your most recent degree first. Include the name of the institution, location, degree earned, and graduation date (or expected graduation date). For example:

Bachelor of Arts in Communications University of California, Los Angeles Graduated: May 2020

If you have multiple degrees, list them in order with the most recent one first. Avoid listing degrees that are not relevant to the social media manager position.

2. Include relevant coursework and projects

If you're a recent graduate or have limited work experience, you can bolster your education section by listing relevant coursework, projects, or extracurricular activities. This shows the employer that you have the skills and knowledge needed for the job. For example:

• Relevant coursework: Social Media Marketing, Digital Analytics, Content Strategy
• Capstone project: Developed and executed a social media campaign for a local nonprofit, resulting in a 20% increase in followers and engagement

Be specific and quantify your achievements when possible. Avoid listing coursework or projects that are not directly related to social media or marketing.

3. Keep it concise if you're a senior-level candidate

If you have several years of work experience, your education section should be brief. Include only the essential information, such as your degree, institution, and graduation year (optional). For example:

MBA, Marketing Harvard University

Avoid listing outdated or irrelevant degrees, coursework, or awards. Your work experience and accomplishments should be the main focus of your resume.

On the other hand, here's an example of what not to do:

• Bachelor of Science in Biology, XYZ University, 1985-1989
• Relevant coursework: Intro to Biology, Organic Chemistry, Genetics
• Dean's List, Fall 1986

Action Verbs For Social Media Manager Resumes

Successful social media manager resumes highlight relevant achievements using strong action verbs. Use these to emphasize your role in achieving measurable impact and advancing sales volume, boosting brand awareness, or hitting key performance indicators (KPIs). Want to double the power of a strong verb? Combine it with quantifiable results to show the tangible impact of what you accomplished. Social media managers are jack of all trades and there are a massive amount of verbs you could use to emphasize your strengths. We have an entire article devoted to action verbs to use in resumes.

• Administered
• Spearheaded
• Streamlined
• Collaborated

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Social Media Manager Resumes

Skills for social media manager resumes.

You may have noticed that the templates above all had one thing in common -- a strong skills section. To ensure that your social media manager resume stands out from the crowd, you’ll want to show that you’ve got what it takes for the job. Recruiters want managers who can communicate well and lead with confidence, but who can also juggle other responsibilities, such as launching successful ad campaigns or interpreting website data. Make sure to choose skills that showcase your abilities in such areas. On top of the social media manager skills listed here, don’t forget to read the job posting carefully. If the recruiter mentions any skills that you have, be sure to list those on your resume, and even include detailed examples of when you used those skills in the bullet points on your resume. Finally -- a recruiter can receive hundreds of resumes a day. Many companies use applicant tracking systems (ATS) or other technology to sort through the mountains of applicants. But don’t let this discourage you -- we’ll teach you how to put together a resume with the highest probability of getting you past the automated filter.

• Social Media
• Social Media Marketing
• Digital Marketing
• Social Media Communications
• Adobe Photoshop
• Social Media Advertising
• Public Relations
• Online Marketing
• Marketing Strategy
• Microsoft Access
• Digital Media
• Advertising
• Event Planning
• Content Strategy
• Community Management
• Digital Strategy
• Search Engine Optimization (SEO)
• Google Analytics
• Online Advertising

How To Write Your Skills Section On a Social Media Manager Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Social Media Manager Resumes

This word cloud highlights the important keywords that appear on Social Media Manager job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from social media manager resumes.

You should use bullet points to describe your achievements in your Social Media Manager resume. Here are sample bullet points to help you get started:

Analyzed global opportunities for the company's different membership tiers; designed and introduced a new membership tier which is projected to generate 300k new users in its first year

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Reduced signup drop-offs from 65% to 15%, increased user-engagement by 40%, and boosted content generation by 15%, through a combination of user interviews and A/B-testing-driven product flow optimization

Overhauled the company's website by increasing graphics usage by 50% and mobile responsiveness by 100%; generated 70% more leads via email capture forms, reduced bounce rate by 20%

Led full redesign of website with findings from customer segmentation and competitive research, increasing website leads by 200%

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

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• Social Media Manager Resume Example
• Senior Social Media Manager Resume Example
• Social Media Marketing Manager Resume Example
• Entry Level Social Media Manager Resume Example
• Social Media Strategist Resume Example
• Social Media Director Resume Example
• Tips for Social Media Manager Resumes
• Skills and Keywords to Add
• Sample Bullet Points from Top Resumes
• All Resume Examples
• Social Media Manager CV Examples
• Social Media Manager Cover Letter
• Social Media Manager Interview Guide
• Explore Alternative and Similar Careers

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Home / Blog

Social Media Resume: Skills Employers Look For

April 8, 2022 

Tables of Contents

First Impressions: The Social Media Resume

Your social media resume marketable skills list, how to list social media skills on a resume, how to improve your social media skills, make your social media resume stand out.

Marketing professionals know how crucial social media is to brand and customer engagement, which in turn drives sales and profits. To be effective, social media campaigns have two goals: to create a conversation with customers about a company’s products and services, and to produce measurable results. A successful social media resume showcases a job candidate’s experience in planning and executing social media campaigns that meet these goals. However, even if a candidate has the right experience, a poorly prepared resume will be set aside.

Read on for tips on how to put together an effective social media resume.

Social media is part of a company’s marketing strategy. It uses interactive techniques to produce the following results, according to Sprout Social and WebFX: boost brand awareness, grow sales leads, increase customer engagement, provide customer support, and build a strong web presence.

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Hiring managers use resumes to review a job candidate’s work history, skills, and experience to determine whether the candidate fits their needs. All resumes must be concise, factual, and easy to read.

For social media roles, hiring managers look at a candidate’s work experience and skills in the context of their social media strategy. A social media resume should include the following information to attract the interest of the hiring team:

• Job history. A chronological job history should include the company name, dates of employment, title, and social media tasks and responsibilities. It includes project and people management, organizational responsibilities, and data analytics, where applicable.
• Content creation. Each job description should include the candidate’s experience with content (text, video, and images) creation, a key social media skill.
• Social media technology. Each job description should also include the technology and apps used in day-to-day responsibilities.
• Examples of campaigns and results give hiring managers an idea of a job candidate’s work and how effective it is.

Every career has what’s called a marketable skills list of the technical (hard) and soft skills that are essential for success in a particular field. Some skills are important for all professions; for example, good oral and written communication skills are generally considered to be an asset no matter where a person works.

Because social media is always changing, this marketable skills list doesn’t remain static. Existing platforms evolve and new platforms come online. It’s vital to continue to gain expertise and learn new techniques to stay ahead of the changing landscape.

The following are the most important skills for a career in social media that should be showcased on a resume:

Social media resumes should include experience with Twitter, Facebook, YouTube, Pinterest, Instagram, TikTok, and LinkedIn; show skill with reporting and data analysis tools, graphic design, content creation, search engine optimization (SEO), and social media application tools (Hootsuite and others); and highlight results that your campaigns have achieved in the form of likes, shares, clicks, retweets, emails, sales, and leads, according to Indeed, Buffer, and Zapier.

Social Media Technical Skills

Social media professionals are content creators. This content is disseminated according to a set social media strategy to websites and social media platforms, as well as through email and other direct messaging applications. The following are the technical skills that are part of the social media tool kit.

HTML Coding

Web developers mainly perform coding. However, a social media professional may need some HTML skills to ensure written and visual content are properly formatted. This could be as simple as understanding how to insert links, create bullet points, and format images with alt text. It also might require more complex code, such as Cascading Style Sheets (CSS) tables. Coding skills should be part of the technology skills section of a resume.

Graphic Design

While graphic design professionals create the visually striking websites and newsletters that reach customers, social media experts can benefit from understanding the basics of graphic design. They can use this knowledge to work with designers and explain what they need and how best to create it. In a pinch, they might be able to create designs that work for what they need, especially with off-the-cuff posts on image-heavy sites such as Instagram and Snapchat.

Writing, Editing, and Proofreading

Written content is at the heart of social media campaigns. Companies engage with customers and potential customers using web content; posts and tweets on various platforms; email and newsletter campaigns; and text messages. Content must be clear, on-brand, well-written, and error-free. Social media professionals need to be excellent writers. They also need to be able to edit and proofread their own work and that of others.

Images, Video, and Audio

Images, video, and audio add pizzazz to a social media marketing campaign, but if used indiscriminately, they can result in a poor user experience. Social media professionals know they need to account for how such content will be viewed or downloaded. They understand how to optimize video for phone, tablet, or desktop; whether images should be landscape or portrait; file size; and other factors. Platforms such as YouTube have file formatting specifications for uploading files to ensure video displays at its best.

Search Engine Optimization

What are customers searching for? Do your products and services come up in these searches? Most important, do they appear at the top of the search engine results page (SERP)? Social media professionals should have some background in search engine optimization (SEO). The best content in the world won’t bring in customers if they can’t find it. Marketing experts structure social media campaigns around keywords and phrases that their customers and potential customers have searched. Social media professionals who know SEO can use this technology to craft effective campaigns that engage with customers and potential customers.

Social Media Tools

How hard can social media be — it’s just tweeting, right? Social media experts know that effective social media is a lot more than just posting and tweeting. These professionals use tools that help them execute a marketing campaign with a combination of applications. For example, Hootsuite facilitates posting across platforms and compiles the results. Email newsletter tools such as Mailchimp and engagement tools such as SurveyMonkey allow companies to reach out to new and existing users and engage them in a conversation or other interaction.

Data Analytics

To be effective, social media marketing campaigns need to be creative, engaging, and emotionally satisfying. They also need to be measurable. Social media experts need experience with data analytics tools. These tools allow marketers to understand the impact of a social media campaign by providing insights into consumer reactions. Did a user like or retweet a post? How did a customer respond to a text or an email? Was social media effective in rekindling a relationship with former customers? All this data is essential to understand how well social media is working for a company.

Social Media Soft Skills

Soft skills put the “social” in social media. These skills highlight the goal of social media marketing: to engage with customers and potential customers. They show that a job candidate can open up a conversation with an audience.

Some of the soft skills that hiring managers look for are as follows:

Creativity is the driving force of effective social media, but it goes beyond great writing and compelling visual imagery. Social media experts use their creativity throughout the process of designing and executing a campaign. They’re creative in how they engage with their audience or solve a customer’s problem. No one-size-fits-all approach exists with social media, and being a creative problem-solver is a highly desired skill for social media experts.

Effective communication skills are a must-have for social media professionals. Besides being able to create campaigns that use social media platforms to engage with customers, professionals need to have:

• Presentation skills. Project presentations, including campaign results, are a large part of their job responsibilities.
• Client and vendor communication skills. Social media experts must convey project scope to in-house and other clients. They must be able to explain deliverables and deadlines to vendors and others.
• Manager and executive communication skills. Social media managers and others need to be able to explain the project status, goals, and results to managers and executives.

Organizational Skills

Project management is a key skill for social media experts. Scheduling, including project deadlines and publication dates; workflow management; deliverables; and the nuts and bolts of campaigns fall in this category. The combination of creativity and excellent organizational skills is a desirable attribute for social media professionals.

Customer Care

A social media expert may be the first person a disgruntled customer reaches out to, which is why customer care is a huge part of the job description. Understanding what customers need, helping solve their problems, and following up are critical job skills. Providing examples of customer care on a social media resume can be an effective illustration of how a job candidate understands social media’s goal and the part it plays in a company’s marketing strategy.

Brand Engagement

Companies can have a Facebook page, a Twitter feed, and a LinkedIn presence and still have no brand engagement: It’s all one way. Think of brand engagement as a conversation. Make sure that customer feedback gets a response. Some brands, especially retail or lifestyle brands, can share stories that have nothing to do with a company’s product or service, but everything to do with their customer base. Maybe that means tweeting about pets or asking customers about their favorite ice cream. Just like conversations in real life, carrying on a social media conversation is as much an art as a science.

After identifying what social media marketable skills are, be sure to highlight them on your resume. Remember, the goal of the resume is to provide a hiring manager with an overview of your applicable experience for the job. Resumes should be concise , easy to read, and error-free.

Most companies use an applicant tracking system (ATS) to manage the application process. The ATS scans resumes for job keywords . Some systems may reject an application that doesn’t have the specific skills a company is looking for. A successful social media resume has to get past this first hurdle before a candidate can get an interview.

Resume dos: keep resume to one to two pages; include contact info and link to social media portfolio; include technical and soft skills; organize jobs from most recent to oldest; keep sentences short; and tailor your resume to the job description, according to CNBC and Spark Hire. Resume don’ts: omit an objective; run longer than two pages; include long descriptions; overlook typos and poor grammar; use complicated formatting, fonts, or graphics; or include irrelevant hobbies.

Elements of a Social Media Resume

Following best practices for resume elements will help a candidate’s job history and experience stand out.

• Job-specific resumes. Ideally, you should tailor your resume to each job . While it’s more work, it helps in writing a resume that uses the same keywords as the job profile. This will make it easier for the ATS to flag your resume for the hiring manager.
• Resume structure and format. Build your resume in reverse chronological order (current or most recent job first). Use clean formatting (one font, with subheadings in bold). List marketable skills in a skills section at the top.
• Highlighted projects and achievements. Each job section should include examples of social media campaigns, your role, and results. Explain what skills you used to achieve or help achieve these results.
• Resumes shouldn’t be longer than two pages. Focus only on your social media skills and experience. Don’t include hobbies, unless applicable to social media. Let your experience speak for itself.

Additional Application Materials

In a crowded field, how does a job candidate stand out? Companies that value social media expertise may be open to creative applications. “Marketing and communication departments can find young talent the same way they monitor their current industry, social listening,” Maryville University Associate Professor of Communications Dustin York says in Forbes . “Genuinely listen to users’ content and ask yourself, ‘Does this match with our organization’s mission and goals?’”

Besides the resume, social media professionals should include additional materials in their applications.

• Cover letter. A cover letter doesn’t just recap your experience. You can use it to provide additional insight into some aspect of your work history. You can tell hiring managers what you learned or how you solved a specific problem, for example.
• Portfolio website. Showcase skills with a portfolio website . This is an efficient way for hiring managers to browse your work and see what you bring to the table.
• Video resume. A video resume won’t replace a traditional resume right away, but it can be a fun way to highlight a candidate’s ability to create engaging content . “Although TikTok resumes make up a small piece of that future, they can indeed tell the quick, digital story of an applicant — think of it as a visual elevator pitch,” York says.

How do you know it’s time to improve your social media skills? Maybe your campaigns have had lackluster results. Perhaps your company has dropped off the first page of the search results, or a social media program has resulted in negative engagement. If so, it’s time to revitalize your social media skills .

After all, social media doesn’t stay still. Platforms and technologies change at a dizzying rate. Social media professionals know that to stay at the top of their profession, they need to learn and grow daily. Some tips for improving social media skills are as follows:

• Engage in self-directed learning. Some social media experts find that the best way to learn is by doing. They explore tools and platforms on their own and create test campaigns.
• Stay abreast of trends. Keep up with what’s happening using social media tools and industry websites. Apply what you’ve learned by testing new content or techniques.
• Take digital marketing courses. Short-term courses, called boot camps, can be an effective way to update social media skills.

You’re a social media expert. You have experience in developing and executing social media campaigns that have increased customer engagement. You’re a creative problem-solver who loves to help customers, promote your company’s brand, and boost your company’s search engine page rankings. Most important, you have the data analytics to prove it.

Showcase those hard-won skills by crafting a resume that gets you your dream job. A well-written and well-organized social media resume is the first step in advancing your career. Before you submit a job application, review this checklist to make sure you’ve incorporated everything you’ve learned. Make sure that your resume has the following attributes :

• Make sure your resume is clear, concise, and organized, with clear contact information.
• Marketable skills list. Include your social media, technology, and digital marketing experience.
• Tailor the resume to a specific job posting to match ATS keywords.
• Highlight your projects and results.

Also, you should double-check that your application package is complete:

• Cover letter. Include an additional example of a specific project that connects with the mission of the prospective employer.
• Portfolio website. Showcase your work with a portfolio website to highlight your graphic design skills.
• Video resume. Consider a video resume to round out your traditional resume.
• Social media presence. Include your own social media presence.

With an application that emphasizes your skills and talents, you may find that the ideal social media job is just around the corner.

Infographic Sources

Buffer, “How to Create a Social Media Report and Explain It to Your Boss or Client”

CNBC, “Remove these 7 things from your resume ‘ASAP,’ says CEO who has read more than 1,000 resumes this year”

Indeed, “Social Media Skills: Definition and Examples”

SparkHire, “7 Signs Of Bad Resumes That You Need To Look Out For”

Sprout Social, “How to set (and achieve) meaningful social media goals”

Webfx, “6 Social Media Goals that Drive the Results You Desire”

Zapier, “The 5 best social media management tools in 2022”

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• Social Media

Social Media Career Path: How To Get Started

What steps should you take to start your social media career path? This social media career guide answers everything you need to know.

The social media landscape has changed drastically since we started using Facebook in the mid-2000s.

Nowadays, companies rely heavily on social media platforms to connect with their customers and build communities around their brands.

As a result, many people are getting into social media marketing as new opportunities arise and career paths develop. But it can be challenging to know where to start.

What steps should you take to start your career path in social media? Is it possible to become a professional social media marketer without previous experience or a degree? We will explore these questions and more in this guide.

The good news is that the social media job market is booming. Consider these statistics:

• 81% of organizations use social media to raise brand awareness.
• Nearly half (44%) of internet users between the ages of 16 and 64 rely on social media as a top source of information when researching brands.
• In the US, the number of individuals who work in the “Social Networking Sites industry” went up an average of 14.6% between 2018 and 2023.

With the meteoric rise of TikTok and the continued growth and influence of platforms like YouTube , Instagram, and Facebook, businesses now understand that to be competitive, they need to have a social media presence.

And in order to do that, organizations need to hire the right people.

How To Get Started

Like with most career paths, it becomes easier once you know what you’re doing.

The first step is deciding which platforms you want to learn more about , researching, and using them. If you’re already comfortable with and have a profile with specific platforms, such as Facebook or Twitter, you should already have a knowledge base.

Once you’ve got the basics down, you should also consider building out your understanding of other platforms like LinkedIn , Pinterest, TikTok , and Instagram .

The best way to get started with social media marketing is to build your audience on your profiles. It’s the best place for trial and error. And it will help clarify which platforms you actually want to work on within your career.

Once you understand the different platforms, you can start evolving your social media skill set.

Essential Skills

Over the years, businesses have relied upon social networks to gain insights into consumer psychology and gauge public opinion.

This has enabled them to identify trends or changes before they take place. But what skills do you need to identify these trends or create engaging social media posts?

1. Copywriting

Now, I’m not talking about copyright or intellectual property rights. I’m talking about crafting compelling copy to market a brand, product, or service.

Even if you don’t have a background in writing, you can still develop the skills to become an effective copywriter. Pay attention to the ads and social media posts today.

Who’s getting it right, and what brands are clearly missing the mark? You can start practicing copywriting by simply editing brand copy that misses the mark.

While copywriting is a career in itself, it’s important to practice and perfect the art of social media copy.

2. Research And Analysis

Whether you’re researching a brand and its competitors to get the lay of the land or finding the right time to post, becoming a good researcher will save you time and help you with social media marketing.

You’ll also need to be able to interpret the key performance indicators (KPIs) for different brands. This is usually based on the platform’s insights or other programs used to analyze social media performance.

Comprehending and utilizing the insights social media platforms and programs provide are necessary skills to have in this career path.

Things change fast online, and that’s no different for social media, so becoming a great researcher and analyst is a beneficial path.

3. Understanding Brand Personality And Tone

If you’re working as a freelance social media manager or with a marketing agency, you’ll need to be able to understand a brand guide.

These guides usually include the brand tone, colors, fonts, and the target market personality.

Surprisingly, not all brands have this, and sometimes, you’ll need to help establish a brand guide for a company.

Understanding and utilizing a brand guide will help you keep the right tone and personality when addressing customers and creating social media copy for brands.

As brands increasingly focus on personalization and authenticity, understanding how to convey nuanced brand messages that resonate with diverse audiences is essential.

4. Creative Development

You’ll need to develop a creative perspective incorporating the brand identity when producing videos and graphics for a brand’s posts. In addition, staying within the brand’s colors and font types can help create unity across posts.

Now, you don’t need to be an expert graphic designer to create social media posts. There are numerous free platforms out there, like Canva and Adobe Express, that can help you create professional and unique social media posts.

5. Customer Service

If you go the route of social media manager , you’ll also likely be monitoring the comments and direct messages for a brand’s social media accounts.

Customer service generally requires critical thinking and problem-solving, which you’ll also need in this career field.

In addition, it’ll be important to be polite, respond quickly and thoroughly, and know whom to direct your questions to if you can’t answer them yourself.

6. Project Management

No matter what type of social media role you end up in, project management skills will be a key component.

Social media teams are producing new content almost constantly in order to keep a consistent presence across platforms.

Whether you’re working on daily content or a social media campaign, you’ll find yourself needing to do things like create timelines, collaborate with stakeholders from other teams, give feedback on creative development, and more.

Great project management skills  go a long way in ensuring you produce high-quality social content while meeting rolling deadlines.

Recommended Education

There are numerous ways to educate yourself on social media marketing – from getting a bachelor’s in social media management, interning, and gaining hands-on experience to taking online courses and using countless free online resources.

If you’re entirely new to the field and are serious about learning about social media management, get a bachelor’s in marketing or social media management.

The courses within these programs can lay the foundation to understand the business world and prepare you with the skills you need to practice and excel in the field.

If you’re not entirely sold on the career field or simply want to expand your knowledge, you can take a seminar or course for social media management or a specific skill.

For example, let’s say you want to get better at copywriting. Try the Comprehensive Copywriting Academy (CCA) or Copy Posse .

You will benefit immensely from learning more about copywriting and dealing with brands from the CCA course.

Usually, online courses like these also allow you to join online communities, like private Facebook Groups. These groups can help give feedback on coursework, answer questions, and even help you land a job.

There are also plenty of certifications offered by reputable brands that can help you develop skills essential in social media – HubSpot and Hootsuit e are a couple of examples that offer comprehensive courses on social media marketing.

You can also read online resources such as ours on Social Media Strategy and Social Media Advertising .

There are many excellent and free online articles, tools, and ebooks that can help you stay on top of social media trends and learn more about specific skills and strategies.

8 Social Media Roles & Career Paths To Follow

Today, social media plays a crucial role in advertising, customer service, and brand management . Social media marketers play a vital role in helping businesses scale and grow.

Several career paths are available, from freelance social media manager to social media strategist. Here are a few career paths you might want to consider:

1. Social Media Strategist

A social media strategist will help develop the brand’s strategy for each online social media platform.

Often, the strategist will be responsible for choosing which platforms the brand will activate on and which they will steer away from.

They will ask questions like, “Does it make sense for us to be on TikTok and if so, what should our content strategy look like?”

They will help identify and track the KPIs to ensure the social media strategy stays on track. This could include monitoring incoming followers, likes, shares, mentions, and comments across posts.

They will also think about the role that larger campaigns and tactics will play in their brand’s social media approach – for example, whether you will work with influencers or what seasonal campaigns you might run.

This role will likely work with different teams within the brand to create a cohesive and accurate portal of the brand. They will also need to understand SEO and how to incorporate it into the social media strategy.

On average, social media strategists make anywhere from $51,000 to $94,000 .

2. Social Media Manager

A social media manager needs to know how to create content for various social networks such as Facebook, X (Twitter), YouTube, Instagram, and TikTok.

This includes staying up-to-date with the latest social features and formats across platforms and how your brand can jump on emerging content trends .

The social media manager must also understand how to optimize each platform and use analytic tools to measure performance.

In addition, a social media manager should be able to communicate effectively with both internal and external audiences.

As mentioned earlier, you may need to use your customer service skills to respond to comments and direct messages on each platform (though this can also fall under the role of community manager – more on that below).

It also helps to develop skills in crisis management, as things move fast on social media, and protecting your brand’s reputation is key.

Your income could vary depending on whether you are a freelancer or work for an agency, but salaries usually range from $45,000 to $81,000 .

3. Social Media Influencer 

People who create content using social networking sites such as Facebook, X (Twitter), Instagram, and TikTok are social media influencers or simply influencers. These are people who have built loyal, dedicated audiences of followers who trust their recommendations.

For that reason, many companies hire them to promote their brand or products through images, posts, videos, and more. In addition, they usually pay influencers to post content on their behalf because they want to reach targeted audiences.

This can be a lucrative and unique career path. Like being a freelance social media manager, being an influencer gives you the autonomy to create your career path and solely work with brands that align with your values.

Thanks to the growth of platforms like TikTok and the video content boom , there are more opportunities than ever for content creators to become influencers and generate considerable revenue. But it’s not a simple path, and you will need a unique point of view to make your mark.

Depending on your following and the brands you work with, a social media influencer could make between $72,000 and $134,000 on average.

4. Influencer Manager

Speaking of social media influencers, another role that has become increasingly common in recent years is that of influencer manager.

These individuals are focused on managing the operations of influencer partnerships. Their responsibilities typically include influencer sourcing and outreach, acting as the relationship manager, negotiating contracts, coordinating brand campaigns, providing strategic direction, and tracking content performance to prove campaign ROI .

Important skill sets for influencer managers include account and project management skills, negotiation skills, a comprehensive understanding of the social media landscape and trends , and, of course, effective communication and relationship-building skills.

The average salary for a social media influencer manager is between $64,000 and $119,000 .

5. Social Media Consultant

A brand might hire a social media consultant if it needs someone to evaluate its current strategy or social media profiles.

Sometimes, getting a fresh set of eyes and an unbiased perspective can help take a brand’s social media presence to the next level. They can also help brands set goals and evaluate their SEO for their platforms.

Consultants should be informed about the latest policies across platforms, what’s going on with social media algorithms , and industry-wide trends such as social commerce.

Social media consultants generally make between $45,000 and $79,000 .

6. Social Media Analyst

If you’re interested in data and analytics, the social media analyst path might be for you.

This is a specialized role, often found at larger companies, that is responsible for tracking and analyzing data from social media content and campaign performance.

They track social media metrics like follower growth, impressions, engagement rate, clicks, conversions, and more, then use their findings to make recommendations for future improvements.

Important skills for this role include the ability to organize and qualitatively analyze large sets of data, as well as experience in using analytics tools.

On average, social media analysts can expect to make between $44,000 and $72,000 .

7. Community Manager

Another specialized role is the community manager, who is focused on all things community. This entails building and growing your social followings through social engagement, interaction, and even focused community campaigns.

By responding to comments, questions, feedback, and concerns from social followers, community managers help to establish trust and connection with a brand’s fans and customers. They also practice social listening to find relevant conversations and areas for their brand to engage proactively.

Given the importance of authenticity and direct connection in building a successful brand on social media, the role of community manager is crucial.

On average, community manager salaries range from $50,000 to $76,000 .

8. Paid Social Specialist 

While many of these roles tend to specialize in the organic side of social media marketing, the paid social specialist is an expert in all things paid content.

These individuals are typically in charge of developing and managing paid advertising campaigns across social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, Snapchat, and more.

Often, this involves identifying and targeting specific audiences, developing ad creative that aligns with brand goals, helping social media users convert to paid customers – and, ultimately, making sure that your paid social spending results in a high ROI.

Paid social specialists should be organized, results-driven, and analytical. They must also keep a pulse on new and trending ad formats and advertising strategies across platforms.

As more and more brands start to put serious marketing budgets into social media, this role is only becoming more crucial as it targets users further down the sales funnel and creates a holistic marketing system for your brand on social media.

The average salary for a paid social specialist ranges from $51,000 to $79,000 .

Final Takeaways

Social media has changed our world, from how we interact with our friends, family, and followers to how brands market their products and services.

The career opportunities in social media are only expanding. You can move through different career paths if you practice the skills mentioned in this article and stay on top of social media trends.

More resources:

• 7 Best SEO Certifications: Are They Worth It?
• The Top 10 Skills Every Successful Social Media Manager Should Have
• How To Dominate Social Media Marketing: A Complete Strategy Guide

Featured Image: Gorodenkoff /Shutterstock

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A look at the Olympic memes that are taking over TikTok by storm

The 'sad to announce i did not make the cut for paris 2024,' clips have the internet cracking up, by julia elbaba • published august 2, 2024 • updated on august 2, 2024 at 11:15 am.

There are 10,714 athletes across 206 nations competing in 32 sports at the 2024 Paris Olympics.

Then there are the many, many others laughing at their failed attempts at participating in these high-level sports.

A new Olympic trend is taking TikTok by storm with kids and adults posting clips of themselves competing in a sport but flopping.

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These videos are captioned “Sad to announce I did not make the cut for Paris 2024.”

Various sports have been featured in the trend, including gymnastics, track and field, volleyball, and swimming, among others. 

In this first viral clip, what appears to be a high school girl takes on the balance beam but she goes tumbling down on multiple occasions.

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@mermaidmackenzie I just had to pull out these throwback videos for this trend #2024olympics ♬ Star Spangled (Bass Boosted) - SNC

In the next clip, a girl is suited up to do a back dive into the pool -- and you guessed it, she flops.

@www.ihaveacrushonyou maybe next year ! 😪 #olympics #iwillbethenextsteelejohnson or #simonebiles ♬ Star Spangled (Bass Boosted) - SNC

In this final video, a guy is going at the pole vault only to land right where he took off before slamming his head to the ground.

@gabecoaster Worst headache of my life 🤕 #olympics ♬ USA - The Star Spangled Banner - American National Anthem (Instrumental) - Glocal Orchestra

While the internet gets a laugh out of these TikTokers, others can tune into the real 2024 Olympics talent through Aug. 11 in Paris.

2024 Paris Olympics: See dates, sports, how to watch and more

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Social Skills: How to Build an Engaging Social Media Profile as an Up-and-Coming Agent

As an emerging real estate agent, a coherent social media profile is imperative to gain an edge in a competitive market..

Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers.

Entering the real estate industry can be exciting for aspiring young professionals, but many may wonder what are some ways to help gain new long-term clients. One simple addition: build and maintain an engaging social media presence.

Profile picture

Firstly, it’s imperative to instill confidence in consumers by elevating your social media profile to be as well put together as it can possibly be.

Start out by making your profile picture a professional representation of yourself. You’ll want a headshot, that the brokerage you are affiliated with will likely take, where you look friendly, approachable and most importantly, like you get the job done.

Avoid goofy or silly poses in your headshot, ensuring that your pose is personable while maintaining professionalism. Would you reach out to yourself at first glance?

When posting listings on each platform, descriptive language is key.

Do not caption a post like this: “Three bedroom home in Westchester, NY. Contact me if you are interested.”

The go-to alternative : “Gorgeous three-bedroom home in North Salem, New York, surrounded by an attractive backyard fitting for dogs, peaceful farmland and rocky back roads. Just three miles west of North Salem High School, with a park and town pool nearby.”

The difference? One is broad and unintriguing, while the other makes it seem as if you, the agent, are excited about this home, and hope to find the right fit just as much as a potential buyer does. Afterall, the transaction must be mutually beneficial to both parties in the long-run.

Your bio should be clear and concise, discussing who you are, why you got into real estate and what separates you from the rest of the pack. Are you hungry and motivated because you are an emerging talent fresh into the market? Were you mentored by an industry legend? Clients want to get a glimpse of who you truly are.

Showcase your listings appropriately

High-quality photos and videos should be at the forefront of every post. Invest in equipment to highlight each listed property, that way, virtual walkthroughs are something followers look forward to viewing.

Another opportunity to prove different from others is providing aerial footage with a drone. It is certainly not often that the entirety of a property—and what it is surrounded by—is given willingly in such detail at very first glance. Separate yourself from normality, in a modern society evolving with unique technology and growing social media platforms.

Are you looking to boost your online presence, enhance your content and grow your real estate business? RISMedia’s ACESocial is truly simple content marketing proven to highlight your expertise, increase engagement, generate leads and build brand awareness—all in one place. To learn more or sign up today, visit acesocial.rismedia.com .

Jack Walsh is an associate editor for RISMedia.

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Total Recall—Things You Want New Clients to Know ASAP…and Remember

The first face-to-face is crucial as each side wants to find out in detail what the other one is all about before moving forward. Read more.

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Five things to know about Tim Walz

On Tuesday, Vice President Kamala Harris decided on Minnesota Gov. Tim Walz as her running mate in her bid for the White House.

Minnesota voters gathered outside Governor Tim Walz’s residence react as Walz was announced as the running mate of Kamala Harris in the U.S. presidential election. (AP Video by Mark Vancleave)

Vice President Kamala Harris has picked Minnesota Gov. Tim Walz to be her running mate, turning to a Midwestern governor, military veteran and union supporter who helped enact an ambitious Democratic agenda for his state.

FILE - Minnesota Gov. Tim Walz, right, laughs as he stands with Fridley, Minn., Mayor Scott Lund during a visit to the Cummins Power Generation Facility in Fridley, Minn., Monday, April 3, 2023. (AP Photo/Carolyn Kaster, File)

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FILE - Minnesota Gov. Tim Walz applauds as President Joe Biden speaks at Dutch Creek Farms in Northfield, Minn., Nov. 1, 2023. (AP Photo/Andrew Harnik, File)

FILE - Minnesota Gov. Tim Walz listens after meeting with President Joe Biden, July 3, 2024, at the White House in Washington. (AP Photo/Jacquelyn Martin, File)

Minnesota Gov. Tim Walz speaks during a news conference for the Biden-Harris campaign discussing the Project 2025 plan during the third day of the 2024 Republican National Convention near the Fiserv Forum, Wednesday, July 17, 2024, in Milwaukee. (AP Photo/Joe Lamberti)

FILE - Minnesota Governor Tim Walz greets reporters before Vice President Kamala Harris speaks at Planned Parenthood, March 14, 2024, in St. Paul, Minn. (AP Photo/Adam Bettcher, File)

FILE - Rep. Betty McCullum, D-Minn., left, and Minnesota Governor Tim Walz, listen as Vice President Kamala Harris speaks at Planned Parenthood, March 14, 2024, in St. Paul, Minn. (AP Photo/Adam Bettcher, File)

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MINNEAPOLIS (AP) — Vice President Kamala Harris has decided on Minnesota Gov. Tim Walz as her running mate in her bid for the White House. The 60-year-old Democrat and military veteran rose to the forefront with a series of plain-spoken television appearances in the days after President Joe Biden decided not to seek a second term. He has made his state a bastion of liberal policy and, this year, one of the few states to protect fans buying tickets online for Taylor Swift concerts and other live events.

Some things to know about Walz:

Walz comes from rural America

It would be hard to find a more vivid representative of the American heartland than Walz. Born in West Point, Nebraska, a community of about 3,500 people northwest of Omaha, Walz joined the Army National Guard and became a teacher in Nebraska.

He and his wife moved to Mankato in southern Minnesota in the 1990s. That’s where he taught social studies and coached football at Mankato West High School, including for the 1999 team that won the first of the school’s four state championships. He still points to his union membership there.

Walz served 24 years in the Army National Guard, rising to command sergeant major, one of the highest enlisted ranks in the military, although he didn’t complete all the training before he retired so his rank for benefits purposes was set at master sergeant.

He has a proven ability to connect with conservative voters

In his first race for Congress, Walz upset a Republican incumbent. That was in 2006, when he won in a largely rural, southern Minnesota congressional district against six-term Rep. Gil Gutknecht. Walz capitalized on voter anger with then-President George W. Bush and the Iraq war.

During six terms in the U.S. House, Walz championed veterans’ issues.

He’s also shown a down-to-earth side, partly through social media video posts with his daughter, Hope. One last fall showed them trying a Minnesota State Fair ride, “The Slingshot,” after they bantered about fair food and her being a vegetarian.

He could help the ticket in key Midwestern states

While Walz isn’t from one of the crucial “blue wall” states of Wisconsin, Michigan and Pennsylvania, where both sides believe they need to win, he’s right next door. He also could ensure that Minnesota stays in the hands of Democrats.

That’s important because former President Donald Trump has portrayed Minnesota as being in play this year, even though the state hasn’t elected a Republican to statewide office since 2006. A GOP presidential candidate hasn’t carried the state since President Richard Nixon’s landslide in 1972, but Trump has already campaigned there .

When Democratic Gov. Mark Dayton decided not to seek a third term in 2018, Walz campaigned and won the office on a “One Minnesota” theme.

Walz also speaks comfortably about issues that matter to voters in the Rust Belt. He’s been a champion of Democratic causes, including union organizing, workers’ rights and a $15-an-hour minimum wage.

He has experience with divided government

In his first term as governor, Walz faced a Legislature split between a Democratic-led House and a Republican-controlled Senate that resisted his proposals to use higher taxes to boost money for schools, health care and roads. But he and lawmakers brokered compromises that made the state’s divided government still seem productive.

Bipartisan cooperation became tougher during his second year as he used the governor’s emergency power during the COVID-19 pandemic to shutter businesses and close schools. Republicans pushed back and forced out some agency heads. Republicans also remain critical of Walz over what they see as his slow response to sometimes violent unrest that followed the murder of George Floyd by a Minneapolis police officer in 2020.

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Things got easier for Walz in his second term, after he defeated Republican Scott Jensen , a physician known nationally as a vaccine skeptic. Democrats gained control of both legislative chambers, clearing the way for a more liberal course in state government, aided by a huge budget surplus.

Walz and lawmakers eliminated nearly all of the state abortion restrictions enacted in the past by Republicans, protected gender-affirming care for transgender youth and legalized the recreational use of marijuana.

Rejecting Republican pleas that the state budget surplus be used to cut taxes, Democrats funded free school meals for children, free tuition at public colleges for students in families earning under $80,000 a year, a paid family and medical leave program and health insurance coverage regardless of a person’s immigration status.

He has an ear for sound-bite politics

Walz called Republican nominee Donald Trump and running mate JD Vance “just weird” in an MSNBC interview last month and the Democratic Governors Association — which Walz chairs — amplified the point in a post on X . Walz later reiterated the characterization on CNN, citing Trump’s repeated mentions of the fictional serial killer Hannibal Lecter from the film “Silence of the Lambs” in stump speeches.

The word quickly morphed into a theme for Harris and other Democrats and has a chance to be a watchword of the undoubtedly weird 2024 election.

Hanna reported from Topeka, Kansas.

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19 Facts About Tim Walz, Harris’s Pick for Vice President

Mr. Walz, the governor of Minnesota, worked as a high school social studies teacher and football coach, served in the Army National Guard and chooses Diet Mountain Dew over alcohol.

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By Simon J. Levien and Maggie Astor

• Published Aug. 6, 2024 Updated Aug. 9, 2024

Until recently, Gov. Tim Walz of Minnesota was a virtual unknown outside of the Midwest, even among Democrats. But his stock rose fast in the days after President Biden withdrew from the race, clearing a path for Ms. Harris to replace him and pick Mr. Walz as her No. 2.

Here’s a closer look at the Democrats’ new choice for vice president.

1. He is a (very recent) social media darling . Mr. Walz has enjoyed a groundswell of support online from users commenting on his Midwestern “dad vibes” and appealing ordinariness.

2. He started the whole “weird” thing. It was Mr. Walz who labeled former President Donald J. Trump and his running mate, Senator JD Vance of Ohio, “weird” on cable television just a couple of weeks ago. The description soon became a Democratic talking point.

3. He named a highway after Prince and signed the bill in purple ink. “I think we can lay to rest that this is the coolest bill signing we’ll ever do,” he said as he put his name on legislation declaring a stretch of Highway 5 the “Prince Rogers Nelson Memorial Highway” after the musician who had lived in Minnesota.

4. He reminds you of your high school history teacher for a reason. Mr. Walz taught high school social studies and geography — first in Alliance, Neb., and then in Mankato, Minn. — before entering politics.

5. He taught in China in 1989 and speaks some Mandarin. He went to China for a year after graduating from college and taught English there through a program affiliated with Harvard University.

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