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How to Prepare for a Speech: Strategies for a Successful Speech

Are you nervous about your first public speaking experience?

Or are you excited and can't wait to express your thoughts to the audience?

Whatever the case, it is crucial to learn how to prepare for a speech so you can deliver a successful, heartfelt oration.

Whether speaking in a seminar, a board meeting, or a classroom, the better you prepare, the more confident you feel.

So, what are different useful strategies that can help you prepare better? Let's find out!

Things to Consider Before Preparing the Speech

There is a lot more that goes into preparing a speech than simply writing some notes and reading them out loud in front of the audience.

Here are some crucial things to consider before starting to write your speech.

Learn Your Audience

Knowing your target audience is essential to prepare an excellent speech that adequately conveys its message. You first need to check where you will deliver the speech and who your audience is. 

Learn about your audience's different backgrounds and cultures . Avoid making cultural remarks during the speech, as what seems insignificant to you may stir others' emotions.

Try to find out their interests to make your speech light and relatable. Find out the age range of your audience. Speaking to young students requires a different game plan than speaking to experienced professionals.

Learn about the audience's knowledge and expertise on the subject of the speech. Is it something new, or are they well-versed on the subject?

It is best to avoid using thick jargon if the audience is inexperienced and new to the field, whereas with an experienced audience, you can take things to the next level.

Knowing your audience will also help you include relatable experiences from your own life, making the speech more interesting and fun to listen to.

Furthermore, from the audience's point of view, there must be a reason to listen to someone speak. In essence, you have to make sure that the speech you're going to give will offer value to the audience and their current situations. This feeds directly into the next point.

Understand the Purpose of Speech

What do you wish to achieve with this speech? What message do you need to deliver? The answer to these questions will help you shape your speech.

Take your audience on a step-by-step journey with your speech, and in the end, ensure they understand your end goal.

Sometimes, you want to deliver specific messages as is, whereas other times, you only wish to convey a thought-provoking speech.

Knowing the purpose or purposes of the speech will help you include interesting and relatable anecdotes that draw the audience's interest.

Try Out the Speaking Medium Beforehand

Technological advancements have touched every medium. You may present the speech to your audience face to face or via a virtual medium .

For instance, in the recent past, many companies and organizations conducted their conferences, meetings, and interviews via Zoom .

It is best to know what your speaking medium is beforehand. Knowing whether you will be presenting on the stage in front of a live audience, speaking via video platform, or going on the TV or radio can help you prepare accordingly.

Calculate the Duration of Your Speech

Knowing the duration of the speech is essential to prepare a targeted, engaging speech. The preparation for an hour-long speech is different from that of a five-minute-long speech.

Knowing the time duration will help you understand how many anecdotes, interesting facts, or examples you can include and how to structure your speech, so you keep the audience's attention throughout.

How to Prepare for a Speech

Next comes up writing the speech. A speech consists of the introduction of the subject, the main body, and a conclusion. 

An engaging and meaningful speech contains a mix of facts, statistics, interesting anecdotes, fun phrases, and loads of relatable content. Here are a few easy and valuable tips for writing a powerful speech.

Step #1: Thoroughly Research Your Topic

A full grasp of the topic is essential to delivering a successful speech . Knowing every detail of the subject matter will give you the confidence to stand in front of your audience.

Whether you are presenting as a student in your classroom or as a president in your board meeting, the topic's knowledge will give you authority over the listeners. The same goes for presenting a subject with other group members.

You must thoroughly know the issue, whether you are presenting the introductory, central, or concluding parts of the speech. This knowledge will also help you later in the question/ answer session.

Step #2: Start With an Interesting Story or Question

Capture your audience's attention with an enticing and ear-catching introduction. Avoid going straight up to introduce your subject. Instead, start your speech with something fun, light, and breezy. 

You can share an interesting fact, include any amusing little personal incident, or propose a mind-boggling idea.

The first few minutes of your speech are essential as they can make or break the audience's attention to what comes ahead. Deliver the most important pointers of your speech within this period and let the audience know they are in for a treat.

You might also like: 10 Engaging Ways to Start a Speech

Step #3: Take the Hook Down the Body of the Speech

Indeed, the first impression is the last impression . But all the high of the attention-grabbing introduction can go down the drain if the body of the speech lacks meaning, pull, and purpose.

Hence, it is necessary to give every part of your speech equal importance during preparation and at the time of delivery as well.

You will present your speech's main idea or purpose in the body. Therefore, you must make your content clear, easy to understand, intentional, and well-organized. Avoid adding unnecessary information.

Here's how to ensure the body of your speech is as good as your introduction.

How to Ensure Interest in Your Speech

• Make a String of Ideas : Create a chain of thoughts leading to the main idea or purpose of the sitting. An unorganized and haphazard speech will distract your audience, and they will lose interest. Aim for this part of your speech to connect with your audience .For instance, if you are preparing for a motivational speech , then this part should allow the audience to connect with your speech emotionally. They should start thinking about the main idea and purpose of this speech.
• Be Logical and Coherent : You should be logical, to the point, and clear while introducing and connecting different concepts. Make a central connection point of additional facts, statements, and ideas in the speech, and combine them with the main topic.
• Repeat Your Main Point Several Times : Repeat your main point throughout the main body without being obvious. Let the idea sync in the back of the audience's minds. Avoid using the same words repeatedly; use synonyms or relatable analogies instead. Listening to the repetitive logic will help the audience grab the core idea.
• Avoid Adding More Than Three Points : Try adding no more than three points to make the speech simple and easy to remember. Plus, include relevant examples explaining these points. 
• Properly Arrange Different Ideas : Go through the central part of the speech and check if all the ideas or pointers are arranged systematically. The central part should take the listener on a journey that concludes with the final part of the speech.
• Write Main Part Before Introduction : The body comes next to the introduction of the speech. But it is best to research and write this part before the introduction. Writing this part will give you a clear idea of what you will say in the introduction and the conclusion.

Step #4: Remind the Audience of the Speech's Purpose in the Conclusion

A well-written and efficiently delivered speech keeps the audience captivated throughout.

If it's effectively presented, a speech hooks the listeners right from the introductory sentence, goes hand in hand through the central body, and becomes part of the memory with a great ending.

Hence, continue working on the speech's conclusion with the same zeal and effort as you have worked on the introduction and the body.

The primary purpose of the conclusion is to wrap up the whole speech. Recap your speech here and convey the main idea in simple and understandable words.

Create a little summary of the pointers you spoke about in the main body and condense them into simple phrases that the audience can remember more easily.

As stated earlier, every part of the speech holds immense significance.

So, prepare a coherent, clear, and firm conclusion . Adding lousy or unnecessary comments in this section can break the spell you created with a powerful introduction and body.

Useful Tips for Effective Delivery Style

After preparing a well-researched and well-written speech comes the delivery style. Public speaking is especially challenging for introverts and shy people. On the other hand, enthusiastic and lively people may need to tone down a little.

No matter your personality, you can confidently present before any audience after learning a few basic tips and tricks for an effective delivery style.

Work on Your Body Language

Before you even say a single word, the first thing the audience will judge you on is your body language. How you present plays a crucial role in how the audience will remember you.

Many people are naturally confident and can lead the room with their charming presence. Contrarily, many people need to work on their body language, gestures , and delivery style. Whichever category you fall into, it is essential to practice.

You can practice your speech in front of the mirror to learn how your body moves. Stand straight and upright, move around, use your hands and show your authority. Learn where you can improve and keep on practicing until you're satisfied.

Practice With Your Friends

Indeed, practicing before a mirror is a fruitful exercise; but practicing before a group of people can boost your confidence.

With this practice, you won't be overwhelmed by the live audience when you present your speech.

Moreover, this practice will help you observe the reactions of the people. Plus, your friends can give you feedback on your speech and body language .

A Toastmasters club is perfect for this.

Use Visual Aids

Visual aids such as PowerPoint slides, short videos, or pictures can help convey the message effectively.

Instead of only imagining what you are saying, the visuals aid people see what you are saying.

If you plan to use any visual aid during the speech, rehearse with them beforehand.

Maintain Eye Contact With the Audience

Look directly into the eyes of your audience when speaking. This gesture will reflect that you are confident about what you are speaking. Plus, your audience will remain engaged with your content.

The audience will lose interest if you start fumbling or looking timid. So, don't remain standing in a single place; move around, and move your eyes all over the room.

Related: Importance of Eye Contact in Public Speaking

Be Natural but Interesting With Your Voice

Use the rise and fall of your voice wisely. But try not to be overdramatic. Avoid sounding too mechanical, and use your natural tone.

Many speakers get over-excited during delivering the speech and increase their speed. Don't go too fast or too slow; neither sounds pleasant. Try to add natural pauses while speaking.

Try to add relevant expressions in your sentences using your voice. If you are asking a question, it has a question mark at the end. Similarly, when there is an exclamation mark at the end, then exclaim.

Remember Good Looks Always Grab Attention

If there is a dress code, then follow that dress code. Otherwise, be well-dressed and look smart and sharp.

If you dress up too casually or inappropriately, you will lose the audience's interest without speaking a single word.

Final Thoughts: How to Prepare for a Speech

Public speaking can be thrilling for some while difficult for others. Whether you are shy or are brilliant at expressing your thoughts, delivering a triumphant speech requires preparation.

At first, it may seem exhausting to deliver the best speech possible.

But once you get a grip of the basics of speech preparation, it will be a seamless journey ahead. Following the strategies mentioned above can help you deliver the message effectively.

How to Prepare For a Speech: 7 Practical Tips

• Nathan Mixon
• June 12, 2024

Table of Contents

Introduction.

Glossophobia, other than being a very fun word to say, is an anxiety disorder that affects nearly a quarter of the world’s population. Glossophobia refers to the fear of public speaking . As much as 75% of the population feels some level of anxiety when faced with public speaking. Even those of us who have been speaking for decades still get nervous before getting onstage. But we also have learned the importance of preparing for a speech and how that preparation can turn anxiety into confidence.

In this article, we’ll guide you through the essential steps to prepare for a speech, ensuring you feel confident and ready to captivate your audience. From exercise and breathing techniques to diet, rest, and outfit choices to affirmations and mental preparation, there are many steps that go into preparing yourself to give a great talk. Let’s get into them!

Step 1: Exercise and Physical Preparation

Exercise and physical activity is a great way to reduce stress and improve performance, not only in speaking but in general. Keeping in good shape will help keep down anxiety in general, so try to get into a routine if you’re not already. Exercise releases endorphins and endorphins can help calm nerves. Let’s look at some examples of exercises you can do to help prepare yourself to deliver a speech.

Other than having a general exercise routine, there are a few exercises you can do just before a speech to reduce your feeling of nervousness. You could do some light cardio – maybe you’re speaking at a conference and the hotel you’re staying at has a gym with a treadmill. Take a walk, go for a run, swim laps, whatever feels right to you. Don’t overdo it though – you don’t want to be limping up the steps onto the stage!

If you don’t have the time, space, or desire to do cardio, then maybe some stretching or light yoga could do the trick. Both of these activities help to center the body physically and regulate your breathing. Breathing is a key point to focus on when preparing to go on stage. There are loads of great apps that have quick five- or ten-minute-long yoga routines and stretching circuits that you can try.

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Step 2: Breathing Techniques

Just like physical exercise, getting your breath right is a great way to get ready to deliver a talk. Using different breathing techniques can help give you a sense of calm and help you arrive and stay in the present moment. Deep breathing increases oxygen flow and can help steady your voice. It’s pretty hard to nail a speech when your voice is shaky and you’re out of breath.

There are several different helpful breathing exercises that you can utilize to prepare to deliver a speech. Diaphragmatic breathing is one example.

Diaphragmatic Breathing

The diaphragm is your most efficient muscle when it comes to breathing. When first learning diaphragmatic breathing, start by lying on your back with your knees bent and head supported, placing one hand on your chest and the other below your rib cage to feel your diaphragm move. Breathe in through your nose, letting your stomach rise while keeping your chest still, then tighten your stomach muscles to exhale through pursed lips. Once you have this down, you can try this exercise while sitting in a chair. Just make sure that your knees are bent and your upper body is relaxed, with the same hand placements and breathing pattern.

Box Breathing

Another exercise you can try is “box breathing.” Box breathing is a simple technique that anyone can learn to help re-center themselves and improve concentration in stressful situations, such as giving a speech. Follow these four steps: breathe in for four seconds, hold your breath for four seconds, slowly exhale for four seconds, and repeat until you feel re-centered. Just thirty seconds of deep breathing can make you feel more relaxed and in control before sharing a message.

4-7-8 Technique

Finally, a third breathing exercise that might be worth trying out is the 4-7-8 technique. To use the 4-7-8 technique, follow this breathing pattern: empty your lungs, breathe in quietly through your nose for 4 seconds, hold your breath for 7 seconds, and exhale through your mouth for 8 seconds. You can repeat the cycle up to 4 times. Now, there isn’t a ton of strong data to support the benefits of this technique but a 2020 review found some evidence suggesting that it may improve heart and lung function and reduce blood pressure.

Step 3: Diet and Hydration

You may not think your diet would have a significant impact on your speaking performance, but diet and hydration can actually strongly influence your energy levels and voice. Many speakers fail to pay attention to what they are putting into their bodies before a speech and it can show. To properly prepare you need to know how what you eat and drink impacts your energy and voice.

In his book, The Successful Speaker , Grant Baldwin stresses that you should avoid eating a heavy meal before talking. Eating a heavy meal, such as meat and pasta, can make you sluggish and devoid of energy. Try to eat light, balanced meals that will give you energy without weighing you down too much. Salmon, eggs, or different fruits and vegetables could do this for you. Some speakers even avoid eating at all on the day of a speech! Figure out what works for you.

It’s not only what you eat, but also what you drink. Stay hydrated! You don’t want to show up to a talk with a dry throat and lips. However, if you’re literally about to step on stage, don’t drink too much. Take a couple of sips of water to tide you over for your talk but don’t overdo it – you don’t want to have a serious urge to use the toilet once you’re up there. Often, you can carry a bottle or cup of water on stage with you if you feel it’s necessary.

Step 4: Rest and Relaxation

It goes without saying that you don’t want to step on stage coming off of a night with no sleep. Adequate sleep and relaxation techniques help improve focus and reduce anxiety. In his book, Grant Baldwin says, “Don’t stay up late the night before. This seems obvious, but it’s very important to get a good night’s sleep before you speak. Sleep works wonders and can be the difference between you being kind of slow and groggy during your talk and being ‘on.'”

But sometimes you can’t really help it if you’re feeling anxious about a big speech. It may be those very nerves that keep you from sleeping. So how do you address that?

Strategies for Better Rest

There are a few strategies you can implement to help ensure being well-rested before gigs. It is worth pointing out that pretty much all of these methods won’t work as one-off practices – they need to become habits. Establishing a regular bedtime routine is key. Don’t stay up light, as Grant says, and try to go to bed at a similar time every night. This helps your body get accustomed to a consistent sleep schedule and develop strong circadian rhythms.

A comfortable sleeping environment is also important. A darker room and cooler temperatures has been shown to support better sleep, as well as minimizing sound disturbances. It’s pretty well-known that using screens right before going to bed affects your sleep. Try setting limits on your phone usage or Netflix time. Give yourself at least an hour before bed without screens.

How to fill that terrible, screen-less void? Read a book. Journal. Read through your speech once. Listen to some calming music. Do a crossword. Stare at a wall. Do whatever. Just try not to scroll if you can avoid it.

Another good way to fill your final hour before sleep is through meditation. There are several different forms of sleep meditation that you can try: breathing exercises, visualizations, mindful body scanning, even counting sheep (or just counting in general). Try a few methods and see what works for you.

Step 5: Choosing the Right Outfit

Dress for success. How you dress can really affect your confidence and comfort. Try picking out your outfit the night before your speech (or when you’re packing if your gig requires travel). You don’t want to be putting on your outfit the morning of your talk and find that a button is missing from your shirt or that you packed two right shoes. Plan ahead.

Wearing something comfortable and appropriate for your speech can really boost your confidence and increase your relatability or credibility with your audience. Don’t wear something too flashy or distracting. You want your audience’s attention to be on your words, not your Hawaiian shirt.

Step 6: Mental Preparation and Visualization

So far we’ve touched on a lot of ways to physically prepare for a speech ahead of time – exercise, meditate, sleep well, dress well, eat the right stuff, etc. But another equally important, if not more important, facet to your preparation is being mentally prepared. When it comes to overcoming fear, reducing anxiety, and boosting your own confidence, mental preparation and visualizing your own success can be a remarkable method.

Mentally walk yourself through your speech. Maybe stand in front of a mirror and observe yourself giving your main points. Analyze your body language so you can see just what your audience will observe. Even without a mirror, just picture yourself giving a great speech with confidence and poise. Imagine your audience responding positively and recognizing your public speaking skills.

If you can tell yourself that you will have a lasting impression on your audience, your message will come across with more confidence.

Positive Affirmations

Positive affirmations are another way to prepare your mind for a talk. Write some affirmations that remind yourself of your specific purpose and points and tell yourself that you’re going to do a great job. Remind yourself of your value – you were hired to give that presentation because you’ve got a big idea and your overall message is important.

Say something like this: “I am a magnet for positive energy when I speak. I am always focused and in control of my narrative. I am a voice of reason and wisdom. I am always prepared, rehearsed, and ready to deliver.” The first step is confidence and everything else will follow.

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Step 7: Final Day Preparations

All the tips above can be done in the days and weeks leading up to a gig. They are all habits that you can establish and have as a part of your routine and structure all the time. But how do you handle the final hours before delivering your presentation and sharing your main ideas and message?

Create a day-of-speech checklist. Here’s what we recommend, but feel free to adjust it to your needs and practice:

• Eat a healthy, light meal. We talked about this earlier. Eat something light that will give you the energy you need. Avoid pastas and heavy carbohydrates that will make you sluggish.
• Review your talk one more time. Practice your speech at about 50 percent energy one last time to boost your confidence and increase your comfort level. Why only 50 percent? You want to save your full energy for the stage and avoid exhausting yourself right before the performance. Now that you’ve seen the room, visualize the stage and setup. Think through your pauses, movements, and gestures to build muscle memory, so your delivery feels natural. If you’re driving, practice by speaking out loud to yourself on the way.
• Run a tech rehearsal (if time and venue allows). Some larger venues might schedule a sound check or tech run-through, but regardless, you should always check your sound before all of your speeches. Don’t take their word for it – check it yourself to be sure. It doesn’t matter how great your message is if your audience can’t hear your words and ideas.
• See how the stage is lit. During a mic check, the house lights will likely be up. However, if special stage lighting will be used, ask the tech crew to show you what it will be like. Getting a feel for the actual lighting is helpful to avoid being unexpectedly blinded, which can seem unprofessional to an audience. You want to know if you’ll be able to keep eye contact or not.
• Review slides if you’re using them. Slides can be a great way to organize and outline your speech and provide images and visual aids that give greater detail than just your words. But if you’re using slides and therefore a ‘clicker,’ you’d better check on that before speaking. Make sure your transitions and slides are well-timed.
• Walk the stage. Get a good feel for the size of the stage you’ll be sharing your ideas from. Maybe there will be cameras – know where they are and where you should stand and walk.
• Arrive early! No need to add unnecessary stress to your day by showing up last-minute, or worse, late. That won’t make for a good story to tell future event planners.
• Drink some water – but just a little bit of water. Will an audience remember if you have to take a bathroom break mid-speech. Uh, yeah, you bet they will. That would make for a good story, though.
• Check your teeth – and your fly. Does this really need an explanation? Just don’t embarrass yourself like that. A toothpick and a quick fly-check should solve this potential disaster.

Step 8: Backstage Preparations

You’re about to step on stage. The audience is waiting for you to deliver your speech and it’s main ideas. You have a key message and strong opening to deliver. What can you do in these last few moments to prepare for public speaking?

Basically, all of these habits that we’ve discussed and that you have hopefully taken up in your daily routine are also great immediate pre-speech techniques. Breathing exercises to center yourself; power poses and affirmations to boost confidence and remind yourself of your capabilities and past successes; a quick mental rehearsal and visualization; and some light stretches or some quick pacing to release tension.

All of these practices will help you engage your audience, tell your stories, and deliver your big ideas effectively. Now it’s your time to actually get on stage and make your points to your audience.

Preparing for a speech goes beyond mastering your content – it combines physical and mental preparation to ensure you’re at your best when you take the stage.

By incorporating strategies such as diaphragmatic breathing, box breathing, and the 4-7-8 technique, you can manage anxiety and stay calm. Paying attention to your diet, getting adequate rest, and choosing a confident outfit can further enhance your readiness. Taking time to practice your speech with a focus on energy conservation and familiarizing yourself with the stage setup and lighting will boost your confidence and make your delivery smooth.

What works for some people may not work for you. Use the methods we’ve gone over and create some of your own. Remember, thorough preparation is key to delivering a compelling and memorable speech.

• Last Updated: June 4, 2024

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Preparing a Speech

• Organize your speech in a logical sequence: opening, main points, summary.
• Practice and rehearse a speech frequently prior to delivering it. Ask friends to be your audience, or practice in front of a mirror. Be sure to use a timer to help you pace your speech.
• Become familiar with the stage or the setting where the speech will take place. Get a sense of the size of the stage, where any steps or obstacles might be, and where to enter and exit.
• Choose comfortable clothes to wear , but always maintain a professional appearance.
• Visual aids should fit a speech, whether they are funny, serious or technical. The main goal of visual aids is to help the audience understand what is being said, and reinforce the points of a speech in unique and interesting ways.

Helpful Resources

5 simple tips to better speechwriting.

An easy formula for figuring out what to say.

How to Build a Speech

Structure, stories, and word choice are all key to crafting a compelling presentation.

Speech Topics Are Everywhere

Pay attention to your life and the ideas will come.

10 Tips for more productive speech practice.

Building a Great Speech

Gain valuable tips for constructing a presentation from start to finish.

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How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

• WHO you are writing your speech for (your target audience)
• WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
• WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
• HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver a perfect speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

• an opening or introduction
• the body where the bulk of the information is given
• and an ending (or summary).

Imagine your speech as a sandwich

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

• How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
• What type or level of language is right for Joe as well as my topic? For example if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

• Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
• Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

• Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

• Was it to motivate or inspire?
• Was it to persuade to a particular point of view?
• Was it to share specialist information?
• Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

• Is it humor?
• Would shock tactics work?
• Is it a rhetorical question?
• Is it formality or informality?
• Is it an outline or overview of what you're going to cover, including the call to action?
• Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

• Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
• Your RESEARCH
• You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

• the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

• Write your main ideas out incorporating your examples and research
• Link them together making sure each flows in a smooth, logical progression
• Write your ending, summarizing your main ideas briefly and end with a call for action
• Write your introduction considering the 'hook' you're going to use to get your audience listening
• An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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7 steps to prepare a speech in a surprisingly short time

Most of my clients are entrepreneurs, CEOs or working in other leadership positions. I also meet many small business entrepreneurs. One common thread is that they’re very busy. Successful leaders are mindful about how they spend every single minute.

It’s no surprise then, that when these leaders are asked to speak in public, the one thing they are thinking is:

How do I prepare a speech in as little time as possible?

They realise very well that speaking well is important , and that preparation is necessary to deal with speaking anxiety . They just want to do it efficiently.

Today I’d like to share with you an excerpt of my CEO playbook for delivering speeches. The section on preparation contains tips that are useful to anyone looking to prepare a speech in half the time while doubling their impact .

I’ve compiled them into a handy list of 7 steps:

The 7 steps to efficiently prepare a speech

The steps are:

• Identify your purpose . Why are you speaking?
• Know your audience. What are their aspirations, pains, …?
• Add significance. Why should the audience care?
• Define your clear message. What should your audience remember?
• Establish your structure . Develop a middle part with one or two points supported by an anecdote, story, and preferably backed up by facts and data.
• Prepare a strong opening and a strong ending .

1. Define your purpose

For a speech to be effective, it must have a clear goal. A goal also helps you focus while creating the speech.

Ask yourself: do you mainly want to…

Note: these goals may overlap, and one does not exclude another. But one must be your main goal.

2. Know your audience

In order to connect with your audience during speeches, it is important to be able to place yourself in their shoes. Only from this perspective can you truly communicate understanding and establish rapport.

To know your audience is to engage your audience.

The Empathy Map is a handy technique from the world of user experience and marketing, where it is used to better understand potential or existing customers. It works remarkably well when you prepare a speech, too.

The big idea is to go over the different areas in the map and come up with the elements that create your listeners’ mental world in relation to the topic.

Suppose you are to deliver a speech on the use of sugar in processed foods. Some questions the empathy map would trigger are:

• What do they think about the use of sugar and how does it make them feel ?
• What do they hear about sugar from their environment or in the news?
• What do they see when it comes to sugar, e.g. in terms of advertising or packaging?
• What do they say about sugar to their peers? What do they do – what actions do they take (or not take)?
• What  pain, or significant disadvantages, do they associate with sugar?
• What  gain, or significant advantages, do they associate with sugar?

Note that the answers to some of these questions will overlap. Don’t worry about that — this is just a brainstorming tool to trigger relevant information stored in your memory. The point is not to organise information in any neat way.

Try it, even if it’s for 5 minutes! You’ll be surprised how helpful the answers are for:

• finding an angle
• finding the right words
• creating goodwill
• overcoming resistance
• and much more.

3. Add significance

Why significance is key when you prepare a speech.

Crafting any good story starts with the why . What’s the point exactly?

There’s a saying in public speaking: you win the heart before you win the mind. Knowing the  why of your speech is essential in accomplishing that.

Speakers engage an audience by being significant; by creating meaning. Audiences feel engaged when they have the feeling the talk is also about them. A great example is Martin Luther King’s famous ‘I have a dream’ speech. The audience did not come to see Martin Luther King, they came because they identified with his ideas. They felt his speech was about them, their lives, and their dreams.

That explains the importance of step 2: Know your audience. You can only add significance if you have a clear image of the receiving end of your speech.

How to find your speech’s significance

To find the significance of your speech, ask yourself the following questions when you prepare a speech:

• Why am I giving this speech?
• What do I believe, that I want to share? What do I stand for?
• So what?! Why should my audience care?

4. Define your clear message

Today, people are flooded with information. There is an image circulating on the web which goes so far to say that a person today receives more information in a day than a person in the middle ages in his entire life!

True or not, we can all agree that in a device-rich world, the information intake has never been more intense.

How does that translate to speeching? Well: to make your speech memorable, I suggest you focus on extracting one key message .

Your key message should be as simple as possible, regardless of the complexity of the issues and topics at hand. It will consist of one or two phrases that express your main point.

If that sounds daunting, let’s look at a model that can help.

The Message House model is a time-tested PR tool to condense complex stories into a thematic ‘house’. This house is made of a set of three messages that together form the overarching key message (called the Umbrella Statement in the model).

The Core Messages on the second level represent your Umbrella Statement, but in greater detail. They can be supporting arguments, sequential steps to take, conditional statements, descriptive (think: who, what, where, when, why and how), or of another kind.

Finally, the lower part of the house provides evidence, proof points and support. This is the foundation of your story.

How to use the Message House

In some cases, your Umbrella Statement (that’s your key message) will be very clear to you. If that’s so, it’s useful to come up with the 3 Core Messages that make up the Umbrella Statement.

At other times, you’ll have 2 or 3 messages in mind as you prepare a speech. In that case, consider those your Core messages and start to look for the single Umbrella Statement.

Examples of Umbrella Statements and their Core Messages

• Employees lose time and energy in traffic.
• Some employees report they feel less productive in larger office spaces.
• Candidates for jobs that are hard to fill, are not attracted to our current policy.
• First, I will introduce the idea at the annual shop owner’ meeting.
• Then, I will have the team communicate the exact steps to each shop owner.
• Finally, our sales representatives will check each shop they visit.
• The Polish and Swedish teams did exceptionally well.
• May and June were top periods for sales.
• Orange bicycles are super popular and account for a large part of the profits.

5. Establish your structure

The way you organise information is essential if you want your audience to follow and understand your speech. Ideas must be put together in an orderly manner.

I therefore recommend every speaker to use an  outline as the backbone for their speech.

An outline is simply 10,000 feet view of your speech. It’s as if you would zoom out completely and see the major turns your speech takes.

Why use an outline?

That’s easy: our brains are simply not capable of creating quality content from beginning to end.

Compare it to cooking a meal. Imagine yourself standing in front of different foods. Without thinking ahead, you grab a couple of ingredients and start cutting, cleaning and preparing them.

Unless you’re an experienced chef, that won’t result in a remarkable meal, will it? Without a gameplan to prepare a speech, the end result of your creation will be underwhelming.

Here are a few general directions your outlines can take. These are based on effective storytelling principles:

• Problem – pathway – solution
• Problem – solution – reasoning
• Situation – complication – solution
• Past – present – future

After you’ve decided on the general direction, flesh out your outline. See if you can describe your speech in ten to fifteen bullets. Refer to your Message House (see previous point) to make sure your outline includes your Core messages.

What structure works best for your purpose? Do you have a preference? Try a few structures for your speeches and choose the one that is most persuading.

Related article: How to structure a victory speech in three steps

Next, integrate even more storytelling. Your bigger picture might be represented by a story, but can you integrate ‘mini-stories’ to illustrate specific points?

6. Prepare a strong opening and strong ending

Scientific research shows it again and again. If you ask people to rate a certain experience they had recently, they will base a lot of their opinion on how it began and how it ends. Looking back at an experience, whatever happens in the middle seems to carry less weight for us.

A classic example is a visit to a restaurant. Smart restaurant owners focus extra on doing two things impeccably: the welcoming and the dessert. Although they pay great attention to the overall experience, of course, they know that a sloppy greeting of their guests, or a below-standard dessert, can easily spoil their guests’ memory of the whole evening.

For you, it means it’s smart to think twice about how you open and how you close.

Ideas for a strong opening

Here are a few angles to inspire you in crafting your opening:

• ‘Start with a bang’: use a quote, bold claim or striking fact, or ask a question.
• ‘So what?’: Go straight to the point and open with why your audience should care.
• ‘Introduce yourself’: But do it in a compelling way. Tell a juicy story. What would the tabloids write about you?
• Make the purpose clear – What impact do you want to achieve?

Ideas for a memorable ending

• Repeat your Key Message. Think ‘key takeaway’. This is a natural-feeling and effective way to make a firm point.
• Refer to the beginning. Most good stories develop in a circular way. A problem introduced in the beginning gets solved in the end. Balance gets restored; etcetera.
• Present a call-to-action . If you want your audience to take a certain action, always end with that.

7. Rehearse

1. write out, practice and tweak (optional).

At this point, you could write out your speech in full text – if you have the time.

Read your text out loud for a few times until you’re comfortable with the content. You will probably still tweak a few parts.

If you don’t have the time, or you feel comfortable working with just bullet points, feel free to skip to step 2!

I do highly recommend you write out your opening and ending.

2. Bring back to bullet points and practice again

Once on stage, you don’t want to hold the full text of your speech in your hand. You will be tempted to look at it often, which will break your connection with the audience.

So now, reduce your text to a list of main points, keywords, facts and anecdotes. And practice your speech again. Refer back your outline from step 5 for the general structure.

This will also help you memorise the speech completely by heart faster.

Do I have to know my whole speech by heart, you ask?

My answer is: not necessarily. But as just mentioned, do know your opening and ending from the inside out.

3. Take your practice to the next level

Here are my rehearsing tips for the best results:

• Record yourself . Most beginning speakers find this tough, but it’s an essential way of spotting weaknesses in your speaking and improving them.
• Practice for real people. The gap between practising in front of a mirror and practising in front of a crowd is just too large. Practice for a small group of colleagues or family members to get used to the stress that comes with having an audience.
• Ask for specific feedback. If you practice in front of people, help them evaluate you by asking them specific questions. It could be the content, your body language, or your opening. Anything you feel you need feedback on.
• Rehearse often. Once you’re happy with your speech’s content and your performance, practice your speech ten times – if you have that luxury of time. If you need more practice, go for it. There’s no better confidence booster as knowing you’ve rehearsed your speech until it hurt 🙂

That’s it!

Although I could elaborate on each on the above points, this provides you with a larger plan to optimally prepare a speech.

Are you a busy professional looking for a speaker coach to get you from good to great in the most efficient way. Look no further. I am here to help all my clients achieve exactly that.

“I knew that Elizabeth really understands what I want to achieve and whom I want to reach, and that she is a bad-ass coach with mad skills. When I was asked to give a keynote at an event, I was determined to really take my talk to the next level. So it was a no-brainer to work with her. Could I have done it on my own? Perhaps, but it would have taken me more time, stress and effort and I would not have achieved the same results. Working with a coach who you can trust, like Elizabeth, creates an extremely comfortable starting position, which made me step onto the stage on the Big Day without any nerves.” – Anouck Meier, CEO of Ampersand

Book your free call via this link. 

• Get In Touch

The Ultimate Speech Preparation Checklist

by Kolarele Sonaike

You’ll have heard it all before

“fail to plan. plan to fail”, “proper preparation prevents piss poor performance”, “success is what happens when opportunity meets preparation”.

There are lots of pithy pretty quotes that big talking experts like me and others like to trot out to make ourselves seem smart about speech preparation.

In almost ever article or guide on public speaking I’ve read or written, there is always something at some point about the importance of preparation.

It’s all great advice, of course. Preparation is undoubtedly the single most determinative factor in successful public speaking. But there’s one fundamental flaw in all this advice. No one ever tells you how exactly you should go about doing this great preparation.

“What should you do? Where should you start? How long should you spend?”

No one ever breaks it down. We all just operate on the assumption that the process of preparation is obvious. That we just need to say, and it will be done.

But as we all know, when we assume, we make an ass out of u and me, so all assumptions are out.

With apologies for not getting to this sooner, here now is: The Ultimate Speech Preparation Checklist

(It’s a long one so why not DOWNLOAD THE PDF SPEECH PREPARATION CHECKLIST HERE to read later)

• DON’T PANIC. PREPARE! – public speaking is nothing more than a conversation with your audience. If you can hold a good conversation in private with a good friend, you can give a great speech in public. The techniques are almost identical, which means it’s all doable if you approach it right.
• DATE OF MY SPEECH: this will make you think about how much time you have for preparation
• TOPIC OF MY SPEECH: what am I going to speak about?
• LENGTH OF MY SPEECH: how long will I speak for?
• LOCATION OF MY SPEECH: where I’ll be speaking?
• OCCASION: what’s the occasion of my speech? e.g. after dinner speech; presentation to the council; introduction speech at a conference
• TITLE: what is the title of my speech (even if no one will know it, it’s still useful to think about one so your speech has a focus).
• TYPE OF SPEECH: what type of speech are you giving? All speeches fall into one (sometimes two) of four categories: Informative (sharing information); Persuasive (seeking to persuade people to a particular point of view); Motivational (to get your audience to do something); Entertaining (to amuse your audience).
• OBJECTIVE (for your audience): what do you want your audience to get from your speech? What do you want them to know (informative speech), or think (persuasive speech), or do (motivational speech). If you are giving a purely entertainment speech, then your goal is simply to make your audience laugh. or i as a result of your speech (have one clear goal that you can describe in 15 words or less).
• GOAL (for yourself):  what do you want to get out of giving your speech? How do you want it to benefit you personally? e.g. I want to get the respect of the room; I want to be invited to present to the board; I want to be thought of as funny.
• VENUE: what is the venue like? What’s the layout? How far away from the audience will I be? Will I use a microphone? Are there IT facilities (for a slide presentation)?
• THEME: what theme can you use to tie your whole speech together? (often this will be the one thing that your audience remembers above everything else). Think Martin Luther King’s ‘I have a dream’ theme. As famous as that speech is, that is probably the only part you still remember. Or JFK’s ‘we choose to go to the moon’. A client of mine recently used the ‘marriage’ theme to give a great presentation about company mergers to a lawyers’ conference.
• AUDIENCE ANALYSIS: who is my audience (age, gender, ethnicity, financial circumstances, industry/profession, personality types etc); what is their attitude (what do they currently think/feel/believe about the topic of my speech); context – how many will be in the audience, how will they be seated, what state of mind will they be in (drowsy after lunch; agitated; uninterested etc).
• MY IMPRESSION: what kind of impression do I want to make? what tone will I take with my speech? how do I want to come across? (serious, funny, casual, meticulous etc).
• RESEARCH & BRAINSTORM:  identify the points you need to research & brainstorm to make sure you are an expert on your topic; find out everything you can about the topic of your speech. Work on the basis that you will only use the best 10% of what you know about the subject in your speech.
• STRUCTURE OF MY SPEECH: how will I open my speech? how will I introduce my audience to my speech topic? what are the main points I am going to make? what will my conclusion be? how will I close my speech?
• NOTES: what notes will I use? (full script; note cards; nothing at all)
• SLIDES/POWERPOINT: (if using slide presentation) are my slides ready? am I prepared to deliver my speech without them in case of an IT failure? have I practised using the slides?
• PROBLEMS: what problems could realistically occur? (not enough people show up; microphone failure; IT failure; my time is cut short etc) and how will I deal with this?
• APPEARANCE: what am I going to wear to help me give the impression I want to give?
• PRACTICE: how much practice will I do (practise as much and as often as it takes for you to familiarise – not memorise – your speech)

There you go: A step by step blue print of how to go about preparing your speech.

No way you can remember all that, so why not get it as a FREE PDF DOWNLOAD here .

Now, if you’ve got this far but you’re somehow still not convinced about the importance of preparation, I leave you with another pithy quote, this time from good ole honest Abe Lincoln.

There you are. Now you have no reason not to prepare. So go sharpen your axe!

[addthis tool=”addthis_relatedposts_inline”] Adieu!

Kolarele Sonaike

Founder, Elevator Pitch School

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Public Speaking

• Finding a Topic
• How to Plan and Give a Great Speech
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Planning Your Speech

Being confident in your speech making and your public speaking means that you should fully prepare for your speech! Here are some tips to write a great speech!

1. Determine the purpose of your speech.  Whether it is a persuasive essay, argumentative essay, or just an informative one you need to know why you are giving the speech. Generally you may be told what kind of speech to write for your assignment, but if you have a choice on what type of speech you need to give it's important to know what you want to tell your audience. 

2. Identify your audience.  This may depend on your assignment but you need to know your audience to know what type of the information you are giving to them. Are you giving a speech to people who don't have any knowledge on the subject? Experts in the field? Or are you just speaking in front of your professor and fellow classmates? Understanding your audience helps you determine the scope of the detail in your speech and how you can keep the audience captivated. 

3. Create your claim (or thesis).  Just like writing a paper, your speech needs a thesis. Your claim is the main idea for your speech, and you will spend your speech providing evidence that supports your claim. 

4. Collect your evidence.  You need to support your claim with evidence. Evidence may include: surveys, statistics, anecdotal evidence, or even your own experience. 

5. Start determining how you will organize your speech.  Just like an essay, a speech has a similar structure. Your introduction, body, supporting evidence, and conclusion. It's helpful to write down your speech in a similar way you would write an essay. 

Giving Your Speech

Glossophobia, or the fear of public speaking, is very common. Below are some speech-giving tips that can help reduce your anxiety!

1. Talk to someone if you are feeling stressed.  Talk to a counselor, your professor, or just a friend. It's always helpful to talk about your worries and get support from people around. 

2. Know what you're talking about.  You will be more comfortable reciting your speech when you have some knowledge on the subject. While you are researching and preparing your speech, get some preliminary background information so you feel more confident with the subject. This also helps if you get any surprise questions from your audience!

3. Practice.  Practice, practice, practice. In the mirror, in front of some friends, in front of your classmates. Be comfortable with the words, the structure of your speech, and knowing the order in which you will present your main ideas. 

4. Organize your materials.  Disorganization the day of your speech can worsen your anxiety! Prepare the night before by setting out all of your demonstrative items (poster, powerpoint, pictures), make sure any notecards are in order, and set aside your clothes if you are dressing up for your speech. It's also important to make sure the technology in the room you are presenting in has everything you need (check with your professor)!

5. Study other speeches.  You don't need to study the great orators of the world to learn how to improve your speeches. TED Talks, interviews from people you look up to, and even watching YouTube videos can help improve your public speaking skills. 

6. Don't rely on Powerpoints/posters.  Items like Powerpoints and posters that you use for your speech are meant to support you and not be something that you read off of the entire time. If you can do without visual aids or if they are not required for your speech, you may decide not to use any at all. Try to have as little text as possible on them--you won't be able to read off of them and your audience will not be distracted reading the slides. 

7. Focus on your message.  Don't get caught up in little details, your stories, or any jokes you may have in your speech. Focus on your claim so your message is understood by your audience. 

8. Don't apologize.  Everyone makes a mistake. Technical difficulties can happen to every one. Don't let minor issues such as forgetting a part of your speech or getting a little mixed up derail your presentation. Your audience may not even notice the small mistake. If you feel like you need to make an apology, make a small one and continue on. You've got this!

9. Look around the room.  You should always give your audience your full attention. It might be a small classroom of a few students or a massive auditorium but your audience is very important. Focus on different parts of the room that you can spend a few seconds on during the speech. If you can't decide where to look, focus on a specific person. 

10. Be yourself.  You can reduce your anxiety by just being yourself. Involved your personality in how you present information; use your pitch and create a style that's meaningful and allows the audience to relate to you. And don't forget to smile!

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• Last Updated: Aug 18, 2021 1:37 PM
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COM 101: Introduction to Communication: Preparing a Speech

• Verbal and Nonverbal Communication
• Interpersonal Communication
• Preparing a Speech
• Handling Speech Anxiety
• Delivering a Speech
• Online Etiquette
• How To Make A Presentation

Preparing Your Speech

Preparing a speech may seem like a daunting project to start, but you can break down the task into steps to help you complete it. These steps are understanding your audience, narrowing your topic, conducting your research, creating visual aid, and organizing your speech.

Understanding Your Audience

Asking the question, "Who is my audience?" is the first step in preparing a speech. It's important to keep in mind the different types of people you will be speaking to. Age, race, sexual orientation, religion, and any other demographics of your audience should be taken into account.

Demographics

Demographics  are broad sociocultural categories. A few examples of these categories are gender, race, socioeconomic status, sexual orientation, education level, religion, ethnicity, and nationality. The purpose of demographics is to break down a larger population into segments.

Choosing a Topic Tips

• Brainstorm topics that you are familiar with, intrested in , and/or are currently topics of discussion
• Choose a topic appropriate for the assignment/occasion
• Choose a topic that you can make relevant to your audience
• Choose a topic that you have resources to research

Research Process

Conducting Your Research

The Garrett College Library has many resources and databases available to students. Below is a link that expands on how to research on a database and will help you get the best data for your presentation possible.

• Research Basics

There are so many different types of research sources. A few of these are periodicals, newspapers, books, reference tools, interviews, and websites. They all can be very helpful when creating a presentation, paper, or a speech; however, you should always check for yourself to determine if the source is credible or not.

When you are writing your speech and making your presentation for it, you should include a variety of supporting sources in it. These could be explanations, statistics, analogies, testimonies, and visual aids. Using multiple credible sources that support your claims in your speech will increase your credibility to your audience.

Visual Aids

Visual aids can make or break a speech, so it is important that you have the right ones in your presentation. Visual aids help the audience connect what you are speaking to real world things. Anything can be a visual aid, but some common ones are chalkboards, whiteboards, flip charts, posters, handouts, pictures, diagrams, charts, graphs, videos, and presentation software like PowerPoint. A visual aid should not be distracting to the audience but should reinforce the content of your speech visually. Anything too flashy or too bland can cause your audience to lose focus.

Audience Analysis

A psychological audience analysis considers how your audience may feel about the topic, speaker, and occasion of a presentation and how their attitudes, beliefs, and values inform those feelings.

Captive Audience-  people who are forced or required to attend your presentation. These people can be coworkers, classmates, and employees. These groups tend to lose focus on the presentation because they did not choose to attend, so you should try to keep your presentation interesting to them to maintain their engagement.

Voluntary  Audience-  people who have decided to come to your presentation. Preparing to speak for this kind of group can be challenging because the audience holds more expectations than a captive audience. When you are preparing your presentation, keep in mind that people chose to come see you for a reason, whether it be the topic or the way you deliver your speeches. Try to hone in on why they decided to come to your presentation and perfect it.

Narrowing Your Topic

After you feel like you know your audience, you need to narrow your topic. To do this, you need to determine your general purpose, brainstorm, and finally choose your topic.

General Purpose-  inform, persuade, entertain, or a combination of the three. Keep in mind that informing and persuading can be contradictory. You could inform your audience about a certain point and then try to persuade them to feel a certain way about that point, but you cannot inform and persuade at the same time. Remember, informing is objective and persuading is subjective. The different purposes can overlap in the same speech, but the general content of it should be able to fall into one of the three main categories.

Specific Purpose-  a one sentence statement that includes the objective you want to accomplish in your speech. This sentence is never disclosed to the audience, but is used to help layout and write your speech.

Thesis Statement-  a one sentence summary of the central idea of your speech that you either explain or defend. Your thesis should be in your speech and will layout the purpose of your speech to the audience.

Organization Methods

Topical Pattern-  breaking a large idea or category into smaller ideas or subcategories. Groups of three tend to work well for speeches.

Chronological Pattern-  structure based off time or sequence. This method is good for explaining how to do something or how a process works. It is also good for speeches related to history or demonstration speeches.

Spatial Pattern-  arranges main points based on their layout or proximity to each other. A speech about the layout of a venue or about the components of a typical theater stage would work well with this method.

Problem-Solution Pattern-  presents a problem and then offers a solution. This method can be useful for persuasive speeches, specifically ones about current societal issues. There could be a set up for a call to action for the audience to take steps to implement the solution offered. This method can be done a few different ways with different points you can make. You could show a problem and offer one solution to it, or you could show a problem and list multiple solutions to it and then argue for one of them.

Cause-Effect Pattern-  sets up a relationship between ideas that shows a progression from the origin to the result. In this method you could start with a current issue and trace back to the start of the problem. It can also be used on an informational speech where the speaker explains an established relationship with evidence to support it. Or this method could be used in a persuasive speech where the speaker is arguing for a relationship that is not well established and/or is controversial. Persuasive speeches that use this method often have a proposed solution or a call to action.

Monroe's Motivated Sequence-  a five-step organizational pattern that attempts to persuade an audience by making a topic relevant, using positive and/or negative motivation, and including a call to action. The five steps are:

• Attention-  set up in the introduction, and grabs the audience's attention.
• Need-  establishes that there is a need for your topic to be addressed. The speaker should cite credible sources that point out the seriousness/prevalence of an issue.
• Satisfaction-  presents a solution to the problem.
• Visualization-  incorporates positive and/or negative motivation as a way to support the relationship you have set up between the need and the solution you have provided. You can do this by asking the audience to visualize the world where things are better because they took your advice and addressed the problem, or have them imagine the world where things are worse because they did not address the issue.
• Action-  a call to action to the audience. This should include concrete and specific steps an audience can take. However, it is best to keep it simple so the audience is more likely to do it. This could be signing a petition instead of asking them to call their senators and talk to them themselves.
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How to Prepare for a Speech in 5 Simple Steps

Want to know how to prepare for a speech? 

First, you need to understand that the ONE thing most successful speeches have in common is this:

The best speeches seem effortless. That is, most impactful speeches are often those that seem like they weren’t prepared for, as if they are impromptu, passionate talks that capture the attention of listeners. 

These speeches come across as eloquent, but not stiff. Conversational, but passionate. Clear, but with depth. 

Preparing for a speech means putting in hours of prep work to ensure your speech doesn’t feel stiffed and rehearsed for the audience, or for you. 

But the the reality is that successful speeches DO require consistent, careful preparation. From crafting a compelling message to perfecting your delivery, here’s a step-by-step process you can follow for preparing an impactful speech: 

• Define Your Purpose and Audience
• Narrow Down Your Message
• Polish Speech Structure and Organization
• Prepare the Opening and Closing
• Master Rehearsal and Delivery

BONUS Tips to Prepare For a Speech

#1 –  define your purpose and audience.

When preparing for a speech, clearly defining your purpose and understanding your target audience are essential steps. You first have to determine why you are writing the speech, and who the speech is for. This will help you build a solid foundation as you begin to write and prepare for your speech. 

First, define your purpose. Ask yourself the following questions: 

• Why are you writing this speech?
• What do you want to achieve with your speech?
• Do you aim to inform, persuade, entertain, or inspire your audience?

Depending on your answers to the above questions, you’ll want to ensure that you’re considering the purpose of the speech before you even begin writing. 

For example, maybe you’re writing a speech for your best friend’s wedding. In this case, you’d likely want to create a memorable, touching speech that highlights your friend’s best qualities and elicits excitement for their marriage journey. You’d want to leave a lasting impression that makes everyone laugh , entertains, or inspires the wedding guests for years to come. Knowing the purpose before you start writing, will help you craft a speech that considers your end-goal.

Determining your speech’s purpose will help you guide your message towards a specific direction and ensure that your content remains focused and impactful. Clarity in your message is key to effectively conveying your ideas. By emphasizing one key message and structuring your speech around it, you can help your audience grasp the main point you’re trying to convey. 

Second, define your target audience. Ask yourself these questions:

• Who are you speaking to?
• What do they care about? 
• How do they fit into your speech’s purpose? 

Understanding the answers to these questions will help you prepare a speech that resonates with your target audience – the very people who will hear your message. Additional details such as their age, background, interests, and level of knowledge about your topic will help you tailor your speech accordingly.

Consider the previous example of writing a speech for your friend’s wedding. Your target audience in this case might consist of people from all ages and backgrounds who share a commonality: they love and care for the newly wed couple. They are there to witness a celebration of love, and want to be part of the couple’s special day. Therefore, as you prepare for your speech, you need to consider the audience and what you can say that will resonate with them.

Audience analysis plays a vital role in tailoring your speech to help reach your listeners. You can use strategies such as empathy mapping techniques , you can get more insight into your audience’s perspectives, thoughts, feelings, actions, pains, and gains. This understanding allows you to craft a speech that speaks directly to their interests and concerns which helps increase audience engagement.

Once you’ve determined your speech purpose and target audience, you can move on to the next step of the speech preparation process. 

#2 – Narrow Down Your Message

Sometimes, it can get overwhelming when you start to think of what to write. Maybe you don’t know exactly what you want to say, or how to say it. Or maybe you have an idea of your speech’s overall message, but you don’t know how to communicate it. 

Regardless of your situation, it’s important to get any and all ideas out first through a process of brainstorming. Then, once you’ve added all of your ideas to paper, you can prioritize the most important ones. 

Just like an effective conversation or presentation, a speech must have a central theme, or core message.

What is the keway you want your audience to remember after your speech?

The goal is to decide on one central core message, so you can build up your speech around it. 

Then, you can begin to craft a compelling message with clear significance. This will help you to captivate your audience and convey your ideas effectively.

Once you have your central message defined, you can start brainstorming which elements to include that help build that message. Here are some examples:

• Engaging anecdotes: Share personal stories or relatable experiences to connect with your audience on a deeper level and make your message memorable.
• Impactful quotations: Integrate quotes from reputable sources or well-known figures that support your key points and add credibility to your message.
• Emotional appeal: Appeal to the emotions of your audience by evoking feelings of empathy, joy, or even urgency to make your message resonate and leave a lasting impression.
• Credible research: Gather evidence like facts, statistics, quotes, or anecdotes to substantiate your points.

Once you’ve done that, it’s time to move on to the next step. 

#3 – Polish the Structure and Organization

Now that you have most of your main ideas formulated, you have to consider the right placement of your content so that everything flows coherently.

The key is to help your audience follow along, so they can understand what you’re trying to say in your speech. The last thing you want is a speech that doesn’t have clear flow, or feels jumbled. This is the easiest way to lose your audience’s attention!

Writing a well-structured speech is crucial for effectively conveying your message and engaging your audience from the start.

Begin by outlining your speech, including your clear topic, purpose, and main points to guide your content arrangement. Ensure that your speech flows smoothly by incorporating clear transitions between ideas and emphasizing your main points.

Organize your content in a logical sequence to help your audience follow along easily. Structuring your speech in a coherent manner won’t only keep you on track but also aid in delivering your key messages effectively. By creating a solid framework for your speech, aligning it with its purpose, and maintaining a logical flow of information, you can effectively convey your message and engage your audience’s attention.

Here are some common speech structure formats: 

• Chronological: Organize your speech in a sequential order, following a timeline or series of events.
• Problem-Solution: Present a problem or challenge, then propose solutions or ways to address it.
• Cause and Effect: Discuss the causes leading to certain effects or outcomes, or vice versa.
• Topical: Group information by topics or themes, presenting each one separately.
• Comparative: Compare and contrast different ideas, concepts, or perspectives within your speech.

Remember that a well-organized speech sets the stage for a successful delivery and helps you make a lasting impact on your listeners.

Once your structure and organization is outlined, you can combine everything and begin the writing process. As you write and refine your speech, use clear and concise language. Avoid jargon and complex sentences that your audience might not understand.

Once you have a draft you can work with, move on to the next step!

#4 – Prepare Your Speech’s Opening and Ending

To captivate your audience from the start and leave a lasting impact, mastering the art of crafting a strong opening and ending is essential. 

Don’t underestimate the power of your opening and closing remarks. For many speeches, these lines are the equivalent of a “first and last impression” on your audience, so it’s important to take your time refining them. 

Your opening and ending should be written AFTER you’ve structured and organized your content – so don’t skip this process!

When preparing your speech’s opening and ending, keep in mind the following key points:

• Use an attention grabber: Begin with a compelling anecdote, a thought-provoking question, or a surprising fact to immediately capture the audience’s interest and curiosity.
• Leave a lasting impression: Your ending should summarize key points concisely, reiterate the main message, and leave the audience with a strong call-to-action or a memorable quote that resonates with them.
• Create connection: By using storytelling, personal experiences, or emotional appeals in both the opening and ending, you can establish a deeper connection with your audience, making your speech more relatable and impactful.

You might have ideas for more than one opening and closing statement – that’s okay! If that happens, try to narrow your selection down to two ideas. You can let your draft “simmer” and get insight and opinions from close family and friends that you practice your speech on. 

#5 – Master Rehearsal and Delivery

Once your speech is 90% written, it’s time to start practicing your rehearsal and delivery with your internal network of family and friends. Ideally, your practice audience should consist of your target audience, so that you can get the most effective and relevant feedback.

When preparing for a speech, prioritize thorough rehearsal and confident delivery to engage your audience effectively. Start by incorporating vocal exercises to warm up your voice and improve clarity. Pay attention to your body language, ensuring it’s open, confident, and matches your message.

Building confidence through positive affirmations and visualizing a successful delivery can help calm nerves. Utilize rehearsal techniques like practicing in front of a mirror, recording yourself, or seeking feedback from a friend. Remember to focus on key points rather than memorizing the entire speech to maintain authenticity.

When it comes to delivery, maintain good eye contact, vary your pace for emphasis, and use gestures to emphasize key points. Remember to breathe and pause when needed to allow the audience to digest information. By following these tips, you can deliver a compelling speech that resonates with your audience.

To summarize, here are some tips to master your speech rehearsal: 

• Practice in front of others: Get feedback and overcome any anxieties.
• Practice Regularly: Dedicate consistent time to rehearse your speech, ideally multiple times leading up to the event.
• Practice out loud: This helps you refine your delivery, timing, and flow.
• Record yourself: Use audio or video recording tools to capture your rehearsals and review them for improvement.
• Time yourself: Practice delivering your speech within the allotted time to ensure it fits the allocated slot.
• Focus on delivery: Pay attention to your tone, pace, and body language while rehearsing to enhance your delivery.
• Memorize key points: Memorize the key points or main ideas of your speech to maintain a natural flow and connection with your audience.
• Seek feedback: Ask trusted friends, family members, or colleagues to provide constructive feedback on your delivery and content.
• Rehearse in different settings: Practice your speech in various environments to adapt to different acoustics and audience sizes.

Tip #1 –  Manage your nerves

Sweaty forehead, shaky voice, stuttering, and word stumbling… we all know the feeling of being nervous during a presentation. And unfortunately, it’s not easy to hide nerves once the physiological response sets in, meaning your audience can pick up on your anxiety. It’s okay to be nervous, but you want to prevent yourself from being too nervous that your audience can pick up on your nervousness and anxiety. 

The good news? You can learn how to calm down before a presentation and avoid stage fright.

Here are some tips to combat nerves when preparing for a speech:

• Take deep breaths: Slowing down your breathing can help calm your nerves.
• Visualize success: Imagine yourself delivering a confident and impactful speech .
• Focus on your message: Remember, your passion and knowledge about the topic can overshadow any anxieties as long as you can stay focused.

Tip #2 –  Prepare delivery aids (optional)

A delivery aid, often referred to as a visual aid or presentation aid, is any supplementary material used by a speaker during a speech or presentation to enhance the audience’s understanding and engagement. These aids can take various forms, including slides, charts, graphs, props, videos, or handouts. The primary purpose of delivery aids is to complement the verbal delivery of the speaker and reinforce key points or concepts being discussed. If you’re incorporating technical concepts into your speech, or trying to explain scientific or abstract points, delivery aids can be helpful. 

Common types of delivery aids for a speech:

• Slides: Presentation software like PowerPoint or Keynote allows speakers to create slides with text, images, and multimedia to support their speech.
• Visuals: Charts, graphs, diagrams, and infographics can visually represent data or concepts for easier understanding.
• Props: Physical objects or models can be used as props to illustrate points or add a tactile element to the presentation.
• Videos: Short video clips or animations can be integrated into the speech to demonstrate processes, showcase examples, or tell a story.
• Handouts: Printed materials such as handouts, worksheets, or summaries can provide additional information or resources for the audience to reference during or after the speech.

Tip #3 – Choose your speech outfit (and rehearse in it!)

When choosing what to wear for a speech , it’s important to consider professionalism, comfort, and appropriateness for the occasion. 

Your outfit should convey confidence, professionalism, and respect for the audience. It should also align with the tone and formality of the event. Choose attire that makes you feel comfortable and confident, allowing you to focus on delivering your speech effectively.

Here are some tips for choosing what to wear for your speech presentation: 

• Dress Professionally: Choose attire that reflects the formality of the event and conveys professionalism. Opt for well-fitted clothing in classic styles and neutral colors so you can look polished and put-together.
• Prioritize Comfort: While it’s essential to dress professionally, make sure your outfit is comfortable to wear for an extended period. Avoid clothing that is too tight, restrictive, or uncomfortable.
• Consider the Audience and Venue: Take into account the audience demographics and the setting of the event when selecting your outfit. Aim to dress in a way that’s respectful and appropriate for the audience while also considering factors such as the venue’s dress code and climate.
• Minimize Distractions: Avoid clothing with loud patterns, flashy accessories, or overly revealing styles that could distract the audience from your message. Opt for simple, understated attire that allows the focus to remain on your speech and delivery.
• Pay Attention to Grooming: Don’t forget to pay attention to grooming details such as hair, nails, and hygiene. Ensure your appearance is neat and tidy, and consider factors such as makeup and accessories to enhance your overall look without being distracting.
• Test Your Outfit: Before the event, try on your outfit and practice moving and speaking in it to ensure it’s comfortable and doesn’t restrict your movements. Make any necessary adjustments or alterations ahead of time to avoid last-minute wardrobe issues.
• Bring a Backup: As a precaution, consider bringing a backup outfit or accessories in case of any wardrobe malfunctions or unexpected changes in plans. This’ll give you peace of mind and ensure you’re prepared for any unforeseen circumstances on the day of the event.

You’ve laid the groundwork for a successful speech preparation journey. By understanding your purpose and audience, crafting a compelling message, organizing your content effectively, and practicing diligently, you’re well on your way to delivering a memorable and impactful speech.

Embrace the challenge, stay focused, and remember that the key to success lies in your dedication and commitment to delivering an effective, impactful speech that gets your core message across.

And don’t lose sight of what matters throughout the journey: Your speech matters, and you have the power to impact many lives with your message. No matter what happens, your efforts and persistence in overcoming any obstacles when it comes to preparing and delivering your speech will make it all worthwhile.

Good luck on your speech preparation endeavors!

Is Your Idea Good Enough For A TED Talk?

Check out more great articles from the Thought-Leader Blog covering TEDx Talks, success mindsets, and everything else in between

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Moxie Institute

How To Prepare A Speech

Preparing a speech may seem a bit overwhelming when you are first faced with the task—but the rewards of doing it right are always worth it.

Fortunately, there are proven steps you can take to prepare a speech, deliver it with impact, and impress your audience.

We are going to share with you our top seven tips so that next time you need to deliver a well-prepared speech, you’ll know just what to do!.

Table of Contents

1. KNOW YOUR AUDIENCE

The most important question you must ask yourself while preparing for a speech, or any public speaking opportunity, is not “what is my topic?” but “who is my audience?”

Understanding your audience will help you prepare a presentation that will connect with them in a meaningful way.

Your first step to achieving your goals with an audience is knowing who you’re dealing with. These three questions will help you understand who you are speaking to:

• Why are they here? There are many reasons why someone could be attending your speech. You need to understand why your audience is spending this time with you.
• Who are they? Interns at a firm have different characteristics than C-Suite executives. To connect with your audience, your speech needs to relate to them.
• What are they expecting to gain? It is essential to be clear on the end goal of your speech. Does your audience want to learn from you? Are they looking to be motivated? Or do they want to be entertained? The entire tone of your speech will change dramatically depending on this answer.

It’s also essential that the content and delivery of your speech adapt to your audience’s:

• Level of knowledge/experience
• Demographic

You also need to consider how they will use the information you provide.

By doing detailed research and audience analysis, you’ll find it much easier to prepare your speech. You will present the exact content that your listeners want to hear with increased confidence, and you’ll also elevate your professional reputation as an expert.

2. DEFINE THE PURPOSE OF YOUR SPEECH

Once you understand your audience , you must determine the purpose for your speech that will resonate with them most. In short:

Build your presentation around one big idea and only one.

Think back on every speech you’ve ever heard. Can you remember what the speaker’s main point was?

If you can’t, well, in our book, that speech wasn’t a complete success.

A great speech has a central message so clear, concise, and catchy that the audience can’t help but remember it.

The Narrative – Your Story

In his book TED Talks: The Official TED Guide to Public Speaking, Chris Anderson writes, “One of the biggest reasons we turn down applications to speak at TED is when we’re offered compelling anecdotes but no central idea that wraps that narrative together.”

That matches our experience at Moxie. Yes, all great talks infuse clear storylines, but they also are tied intimately to the purpose and overall message.

The talk has a point, and the story provides the emotional hook that sells it to the audience.

Why? Because we all love a good story and because good stories are drawn from the heart. The ideal narrative establishes authority, captures the heart and mind, and illuminates your topic.

Like Anderson, we’ve found that compelling presentations need good stories. Narratives aren’t just something you throw in, dispensable parts of the speech—they’re the glue that binds the whole presentation together.

Whether your speech is built around your personal story, testimonials, or even new studies, dive in deep to find the human truth in the narrative.

What your audience wants is authenticity and vulnerability here. If you’re talking about difficult and painful experiences or exciting and triumphant tales, they’ll understand—and most will also relate. Most importantly, you will form a deeper connection with them.

You will be building empathy with the audience depending on the route you’ve taken, for example:

• Personal Story – “I’ve been in your shoes; I’ve had the same problems. I’m here to tell you how I figured it out so you can too.”
• Testimonials – “We’ve all experienced X before. We’ve all felt the same frustration. But what if I were to tell you that you may never have to feel that way again? Here are the stories of people who did the unthinkable and what we learned….”
• Studies – “The data has confirmed what many of you have likely believed your whole life. Not only were you right, but we uncovered something unexpected and exciting in the process that will change the entire industry. Here’s what happened…”

Drawing an audience in with a relevant, purporse-driven narrative is powerfully persuasive. Of course, that’s just what you say. How you say it is important too.

3. PLAN YOUR DELIVERY

The best presentations target both the right brain (emotion) and the left brain (logic). They inform and entertain the audience.

Consider the following three foundational steps to a great speech delivery:

Establish Credibility

Establishing credibility is essential to getting your message across. An audience’s perception of your credibility is based on three different components :

• Body language – 55%
• Tone of voice – 38%
• Content – 7%

Naturally, we can see that a big emphasis should be placed on body language, followed by your tone of voice.

It is not to say that your content is not important after all; it is the foundation of your speech. Keep in mind that your delivery can either amplify your message or undermine it.

As you prepare your speech, make sure to prioritize how you will deliver for optimum impact.

Here are some tips to demonstrate credibility while you present:

Body Language

• Maximize the space your body takes up on stage. Turn to face different sections of the audience
• If you’re telling a story, use physicality to bring it life
• Don’t hunch or get small! Use an expansive body posture to demonstrates confidence
• Do a vocal warm up to give your voice more strength before speaking
• Raise and lower your voice to match the emotions you’re conveying. Be loud and passionate, quiet and serious—vocal variety is the spice of a good speech
• Avoid using filler words or sounds. We’ve all sat through a speech where every other word is “umm” or “er” or “like” that is a sure credibility killer! The best antidote: pausing. Pauses give your brain space to catch up and add effect to your talk
• Practice so your speech is fluid and with proper enunciation.

Engage Emotions

Don’t speak like a robot. Tap into your audience’s emotions.

We lead textured emotional lives: we laugh, we cry, we bristle at injustice, we root for the hero. Your words should engage that entire emotional range.

Just remember: nowhere is authenticity more essential than with emotional appeals. The only feeling stirred by canned jokes and insincere stories is awkwardness.

So, how do you find the right emotional words for your speech? One simple and convenient way is by drawing from the core of who you are and your own emotion-related experiences.

From stoic CEOs to ex-marines, we’ve coached many people who have wrongly said they don’t feel much. But the second we ask them to think about important family, best friends, and significant memories, they realize just how significant a role emotions play in their life.

When preparing your speech, think about the emotions you want your audience to feel, and find a way to talk about it so that you feel those emotions yourself.

Because if you feel the emotions while talking, studies have shown that mirror neurons in the brains of your audience will fire off, making them feel those emotions too.

Though you may be tempted to skip the pathos, it’s also important to know that it’s emotion that triggers memory . And we know you DO want your audience to remember you after you are done.

4. PLAN THE OPENING OF YOUR SPEECH

You will gain or lose your audience’s trust and attention from the very moment you start speaking (in fact, from the very moment you step on stage.)

The introduction to your speech has one goal: to persuade the audience to give you their most precious resources—their time and attention.

Your intro doesn’t need to solve world peace or sound like Shakespeare. It simply needs to convince your listeners that you’re someone worth listening to.

This makes it even more critical to ask the question, “How should I open my speech?”

Speech writing is an art and a science. Your intuition and creativity will give you some ideas on what may work. And through experimenting and testing, you can land on the ideal opening.

So experiment. See what works for your setting and message. Maybe it’s eliciting emotional reactions through music , or maybe a poem, or maybe a shocking statistic from your latest whitepaper. Try them all out on colleagues or friends to determine what’s most effective for you.

If you need help with some ideas, try the P.U.N.C.H. method:

You’ll know your audience is hooked when they’re ready for more. When they’ve decided your message makes it worth sticking around. Another clue is when they are not looking at their phones.

The key to a killer opening, then, is this: make it worthy of your audience so that they know it’s worth their time.

5. ORGANIZE THE BODY OF YOUR SPEECH

Build the main points of the speech around your one big idea. Make sure the central idea is stated in the introduction. Support it throughout the body, and finally, restate it at your closing.

Warning: If you’re giving a presentation with slides, DO NOT start the entire process on the presentation software. Many clients start making their presentations in Powerpoint immediately, which is the worst way to order your thoughts.

For any speech, start on paper, then move to the screen only once you’ve scribbled and edited and finalized the outline and structure of your speech.

Do you want to change hearts and minds through your presentations? If your answer is yes, then you also need to think specifically how you will engage, entice, and entertain your audience.

You don’t have to immediately enroll in public speaking training or become an Oscar-worthy actor or actress. But you do need to incorporate things like:

• Improvisations
• Or literally, any other engaging ideas you have that go beyond information delivery.

You need to actively keep your audience hooked and enjoying every minute of your speech.

6. EDIT YOUR SPEECH

Once you have the initial draft of your speech, it’s time to edit. This is where you cut down your content so it is clear, focused, and concise.

When editing, avoid falling in love with any portion of your speech. You may have beautiful paragraphs you labored over, slides you poured your heart and soul into, but you must be prepared to cut them out if needed.

Follow these steps to guide you in editing your speech:

• Make sure your paragraphs and sentences are all centered around your core message
• Avoid jargon or industry terminology that may lose your audience because they don’t relate to it
• Eliminate sentences if your point can be made without them
• Cut out any words that do not add clarity of meaning to the sentence
• Use short words that are easy to understand
• Avoid abrupt transitions by using appropriate transition words and phrases to make your speech flow
• Make your speech light and engaging by breaking up long stretches with levity
• Balance theory and logical arguments with stories and practical applications
• Use rhetorical questions, analogies, and metaphors
• Create vivid images and appeal to the senses
• Active = Take charge of your life to make an impact
• Passive = Taking charge of your life can make an impact
• Simplify your sentences and make paragraphs coherent
• Condense closely related material

It may be difficult to part with some of your content but remember that your speech is not for you. Ultimately, it needs to serve its purpose and serve your audience.

7. CONCLUDING YOUR SPEECH

A good closing moves your audience. This is your final opportunity to drive the purpose of your presentation home.

This is also where you nudge them to take whatever action you may have planned for them to take.

Did you start the talk with a story about the company’s founder? Reintroduce that person at the end in a new, slightly different way and in a way that mirrors the journey you’ve led the audience through in your talk.

Has there been a recurring joke throughout the presentation? Rather than overusing it, turn it on its head at the end—it’ll be unexpected, and it’ll make the audience rethink what’s come before.

Here are five tips to end your speech:

• Be Meticulous In Planning Your Closing Don’t be the athlete who starts celebrating before they’ve crossed the finish line. A stronger conclusion is vital to your speech’s success. This will be the last thing they will remember about you; make a lasting impression.
• Summarize And Restate The Purpose Of Your Speech Summarize the big important idea and key supporting points. You are building to a crescendo so help your audience see how everything ties together.
• Finish Your Story Or Bring It Back Whatever narrative you have woven throughout your speech, it’s important that you bring it to an end or tie it to your final points. This will help everything stay in your audience’s mind..
• Use A Call To Action If your speech had a purpose that included the audience taking a step towards something, make it clear. If you’ve engaged them throughout, they will be emotionally invested and ready to take action. This is the crucial point to give them directions on exactly what they can do after your speech.
• If You Can, Stay Afterward To Talk To The Audience When people hear a fantastic speech, they often want to meet the speaker immediately. They want to ask questions, share their compliments, and sometimes offer new business opportunities. It’s always worth your time to do this as it helps grow your network and elevate your reputation.

It helps to visualize your closing. Practice in your mind the entire closing part of the speech. This will help you find your comfort level with some of these five tips. Use what is appropriate for you.

Bonus Advice: How To Speak With Clarity And Confidence

Since you spent all that time preparing an incredible speech, it would be a shame if your public speaking skills weren’t up to par to bring it to life. We have a public speaking ultimate guide that goes into greater detail, but here are some quick tips to follow below.

We have all been there, sitting in the audience, and the speaker comes to the podium. In less than 60 seconds, we are mesmerized. The speaker seems larger than life, they fill the room with their persona.

The speaker is articulate and succinct, yet effective. No word is wasted. The message is crystal clear and connects with the audience. They are leaning forward, listening intently.

That is mastery of confidence and clarity. How do YOU get there? Here are five tips:

• Let Your Voice Dance! Use the full range of tone of your voice. The highs and lows can be very effective in emphasizing parts of your speech.
• Enunciate Your Words Properly Don’t mumble or run through your words at 100 miles an hour! Pace your speech, and pay particular attention to finishing your words. Pay particular attention to words that end in “T”, “K”, “P”, “D” to make sure you finish the word and not just slide right into the next.

You need to be very comfortable with pausing. It helps you by giving you a second or two to gather your thoughts for the next sentence. Pauses, when done correctly , also help your audience digest what you just said. “Drinking from a firehose” type delivery of speeches is not the most effective.

As we mentioned previously, your tone of voice accounts for 38% of the effectiveness of your speech; using the right breathing technique can help you nail that key element of your speech!

Prepare And Deliver With Confidence

Preparing a speech will give you the confidence you need to connect effectively with your audience and deliver your message with impact.

Whether you are someone who frequently speaks in front of audiences or someone doing it for the first time, you now have a roadmap to follow.

Now that you know how to prepare a killer speech, learn how to deliver it with expert style with our Speak with Moxie e-book. Get the full ebook full of expert techniques and advice immediately at your fingertips by filling out this form !

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10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

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2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

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About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

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How to Give a Great Impromptu Speech

Last Updated: March 19, 2024 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 410,957 times.

Most speeches are the result of careful planning, revision and practice. There may be times, however, when a situation demands that you give an impromptu speech with little or no time to prepare. When you find yourself in an unexpected public speaking scenario, you’ll be improvising what you say, which means you’ll have to be able to think on your feet. Following a basic structure, pacing yourself and staying composed will help you deliver an oration you can be proud of, or at least survive with minimal embarrassment.

Setting Up an Unexpected Speech

• Most of the time when you’re giving an impromptu speech, you’ll be singled out to say a few words on the spot. Since you’ll only have a few moments, preparing yourself is more about getting yourself in the right state of mind than it is knowing exactly what you’re going to say.
• If you really need to milk it, you can buy yourself some extra time by shaking hands, exchanging pleasantries or adjusting the microphone stand before speaking.

• Assume that everyone around you wants to see you succeed. This will help put you at ease. Expecting yourself to fail will only destroy your composure and make you more fearful of your audience.
• Confront the reality of your situation to avoid being blindsided by panic. Accept that you have to give a speech and then focus all your resources on giving a good one.

• Oftentimes, the more confident you make yourself appear, the more confident you’ll feel.
• Relax! Speaking in front of a crowd is not that big a deal. Even if you make a mistake, it’s not the end of the world.

• Don’t just jump right into the main idea of your speech. Test the waters by getting used to speaking and sharing a little about yourself first.

Delivering an Effective Speech

• Use simple sentences that follow a logical progression and enunciate your words carefully to keep yourself from getting tongue-tied.
• Slowing yourself down a little will give your mind time to catch up and formulate new ideas.

• Two minutes will fly by once you start speaking. Despite your reservations about being put on the spot, you may actually find it harder to give a short speech than a long one.

• A good way to give your speech a solid beginning, middle and end is to present details chronologically. For example start with “when I first became friends with John, he…”, follow that up with “now that we’re coworkers, we have more fun than ever…” and conclude with “I have no doubt that the future of our friendship will be just as entertaining.”
• When describing personal experiences, avoid sharing opinions on irrelevant controversial subjects.

• Humor is a great icebreaker and also makes it easier to hold your audience’s attention.
• Be sure any jokes you make are suitable for the age and demographic of your audience, as well as the occasion itself.

Ending on a High Note

• As with the rest of your speech, keep your conclusion brief. It’s alright to sign off with a simple “thank you for your time” or “let’s hear it for the newlyweds.”

• If you’re planning on making a specific request or appeal, as for a business conference, the end of your speech is the proper time to do it.
• The conclusion is the perfect occasion to come out with something especially heartfelt. Emotions will run high and the crowd will be moved by your sentiments.

• You don’t have to thank every important figure at the event individually. A general expression of gratitude is all that’s needed.
• Be clear who you’re supposed to hand the microphone or floor off to so that you don’t end your speech by looking around in confusion. [11] X Research source

• Impromptu speeches are mostly appraised by the willingness of the speaker to rise to the occasion. There’s no sense in being too critical of your performance since you’ll have had no time to work on it beforehand.

Expert Q&A

• Practice for unexpected speaking scenarios by volunteering to give impromptu speeches at casual events. Thanks Helpful 18 Not Helpful 2
• If you're using a microphone, stay within optimal range for your voice to be amplified. Don't move the microphone too close or too far away from your mouth. Thanks Helpful 15 Not Helpful 2
• While brainstorming, quickly come up with three or four main points to cover. Thanks Helpful 19 Not Helpful 4

Tips from our Readers

• Speak clearly and be confident. This will make you seem more credible even if some parts of your speech aren't as strong as others.
• Don't waste your time by writing full sentences, write bullet points and then expand on them when you give the speech.
• Make sure not to be too cocky or sound sarcastic, or you might not win over the audience.
• Use your own stories. Relate the topic to some of the moments in your life.

• Steer clear of subjects you don't know much about. Thanks Helpful 14 Not Helpful 2
• Be careful not to offend your audience. Not only is it bad form and will make your speech be perceived as a failure, it could actually harm your standing among your acquaintances. Thanks Helpful 13 Not Helpful 3
• Take a moment to get your appearance in order before presenting yourself. Steal a quick glance in the mirror or have a trusted friend tell you if your hair is a mess, your shirt is untucked, you have food stuck in your teeth, etc. Thanks Helpful 11 Not Helpful 3
• Don't use generic, pre-written speeches pulled from the internet or oration guidebooks. These can easily come off as stilted and inorganic. Your audience will be able to tell if you're simply going through the motions. Thanks Helpful 10 Not Helpful 4

You Might Also Like

• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ http://wittcom.com/how-to-develop-confidence-speaking/
• ↑ http://sixminutes.dlugan.com/how-to-impromptu-speech/
• ↑ http://www.askmen.com/money/body_and_mind_150/192b_better_living.html
• ↑ http://www.write-out-loud.com/how-to-use-humor-effectively.html
• ↑ https://speakingwithoutnet.wordpress.com/2012/02/08/ending-on-a-high-note-the-last-sentence/
• ↑ https://www.workingvoices.com/insights/presenting-how-to-react-when-you-make-a-mistake/

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COMM 1110: Speech Communication: Steps of the Speech Process

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• Steps of the Speech Process
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A speech generally needs to be written further in advance than a research paper so that adequate practice and revision can occur. Preparing for your speech will help with the very common fear of public speaking.  Here are some steps and links to guide you through the process.

Step 1: Understand Your Assignment

• Read your assignment and ask  your instructor you have questions on what is required.
• Who is your audience?  What is your purpose?  This this guide your topic, tone, and style.
• How long is the speech?  Are you using presentation software such as PowerPoint or do you need visuals or props?  How many sources are required?

Step 2: Select and focus your topic. Begin preliminary research

• See the Topics Research Guide
• ProCon.org: Hot Topics in the News
• Locate background information
• Locate information in books and e-books
• Consult some databases
• Locate journal articles
• Locate visuals (graphics and films)

Step 3: Get Organized

Begin to organize or outline your speech.Group your remarks and evidence to create an informal outline. It may be useful to include: 

• An introduction (including purpose and overview)
• Content or body
• Begin crafting a strong title, opening and key sentences.
• Speeches from University of North Carolina Writing Center
• Writing an Effective Title  from U of M's Center for Writing.

Step 4: Step 4: Draft any visuals. Gather additional research.

• Select evidence to support your ideas such as quotations, statistics , facts, anecdotes, etc.
• Gather your evidence from credible sources.  Include the source in  your speech.  This will make your speech more authoritative.
• Do you need help in locating materials?  Ask the librarians for help via chat, e-mail, or phone,
• Visit the Free Images, Music, and Videos Research Guide
• Learn more about creating effective visuals
• Citation help

Step 5: Compose Your Talking Points

• Start with your most important points.
• What is the "take home message" you want your audience to understand, believe, accept or do after they hear your speech? Write this out in one or two sentences.What evidence supports your "take home message?"
• Novelty: an unusual fact or surprising image
• Conflict: an opposing viewpoints on the issue
• Humor: an amusing play on words or exaggerated remark
• Suspense: such as asking a provocative question
• Consult your outline
• Create index cards (be sure to number cards)
• Organize your visuals
• On the Lisle campus, get help at the Student Success Center to go over your speech or outline for structure, clarity, tone, etc.

Step 6: Plan the Timing of Your Speech.

• Add timing to your talking points
• Revise your talking points, PowerPoint slides and transitions.
• Delete talking points and/or PowerPoint slides that are not crucial. Paring down or eliminating content will enhance clarity and improve the speech overall.  

Step 7: Rehearse Your Speech for Content and Timing.

• Be aware of your body position, foot placement, breath and eye movement.
• Videotape or record a rehearsal to identify problems, distracting habits, etc. 
• Avoid reading every word--you should be presenting not reading.
• Avoid common verbal habits such as "um", "like", "you know", "kinda", etc.
• Practice your speech many times until you feel comfortable with the content and timing.
• Review your assignment to be sure you are meeting all the requirements.

Step 8: Rehearse Your Speech in Front of an Audience.

• Gather a few friends or classmates and deliver your speech.
• Try to avoid the following common behaviors: fidgeting, looking at the computer or screen not at audience, rustling your papers, chewing gum, gesturing too much, or pacing.
• Ask for feedback on your delivery (such as eye contact, hand gestures, speech habits, etc.) and content
• Ask what they identified as the most important points. Do these match yours?
• Edit or revise speech based on the feedback.

Step 9: Continue Revising and Prepare for Anticipated Questions

• If your speech includes a question and answer session with your audience, spend some time to anticipate questions and briefly plan answers.
• Ask for clarification if you don't understand a question when you are presenting

Step 10: Final Preparations

Continue to rehearse. Prepare to deliver you speech.

• Make sure you have all your materials together including note cards, outlines, visuals, handouts, bibliography, PowerPoint on Flash drive, etc.
• Arrive early
• Practice on the day of your speech so you are comfortable with the content.

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Factors to Consider When Preparing a Speech

There are a few factors to consider when preparing a speech. These include: identifying your audience, Brainstorming ideas, writing a preview, and including support for each point within your speech. This article will explain these steps in detail. If you are unsure of where to begin, read on to learn the basics of speech preparation. Here are some helpful tips for writing a speech:

Identifying your audience

Identifying your audience when preparing & delivering a speech is essential for success! You must be able to anticipate your audience’s perspective, and your speech must be geared to that group’s needs and beliefs. Using a simple example, if your audience is an adolescent, then it is likely that they do not have a lot of information about the topic you are addressing. This is a common mistake in speech writing and delivery. Fortunately, there are ways to ensure that your audience will be interested in your speech.

Identifying your audience is crucial. The purpose of your speech is to reach them, so you should first identify what they value and what motivates them. This will help you tailor your speech to their needs and interests, and it will be a useful tool for any future speeches. It is important to know the audience and how they will react to your speech. By doing this, you will be able to create an effective speech that will be well received and memorable.

Identifying your audience can help you frame your speech. Knowing the age, gender, education, race, and socioeconomic status of your audience can help you create a speech that reaches the right people. However, don’t let the audience’s age, income, or gender dictate the content of your speech. If the audience’s age range is high, you can tailor your speech accordingly. This will ensure that your audience won’t get bored while you’re talking.

Brainstorming ideas

While preparing a speech, it is beneficial to brainstorm a variety of topics. Many people feel more comfortable sharing ideas on a topic they’re interested in, like gardening or growing olive trees. The most important thing when brainstorming is to find a topic you’re passionate about and one that’s appropriate for your audience. The following suggestions will help you come up with an idea. They are not to be copied verbatim, though.

While brainstorming ideas when preparing a speech can help you think of topics, the most important thing is to narrow down the list to a single topic. Try to identify patterns, commonalities, or themes that will help you narrow down your ideas into a singular topic. It is also a good idea to do some research to find ideas for your speech topic. The research can help you develop new ideas or adapt existing ones. Remember that if you’re giving a speech to a general audience, it is important to know their background and interests.

Think of what you enjoy doing and talking about. Try to identify your passions or areas of interest so that you can connect with the audience in a meaningful way. It will be much easier to write and deliver a speech when you are passionate about what you’re talking about. For example, you might enjoy teaching a lesson on the subject of your speech, or you might want to share your experiences with the audience.

Creating a preview

When preparing a speech, a preview is a helpful way to keep your audience engaged. A preview is a summary of the basic structure of your speech. This helps the audience follow the content and is a good way to prepare for public speaking. Generally, the basic structure of a speech is not linear, but circular. The structure of a speech includes a beginning, a middle, and an end. It is also a good idea to include a conclusion to tie the speech together.

An internal preview outlines key points in the body of your speech but is more specific. It serves the same purpose as a preview that comes at the beginning of your speech. For instance, if you are discussing the topic of bullying, you could introduce the performers at Farm Aid as an example of the main point. The performers at Farm Aid represent different genres of music. An internal preview outlines the details of the topic, so your audience will know what to expect next.

In addition to the introduction, a speech must include a conclusion. It should include the main ideas, and be able to keep the audience interested throughout. If you are unsure about your subject matter, use internal previews and summaries to make sure your speech flows well. This will give your audience a reason to stay attentive, even if you are nervous. Your introduction should get the audience’s attention and establish your credibility. It should also preview the main points of your speech, and should be the last part of the speech to be written.

Including support for each point in your speech

While preparing a speech, remember to include support for every point that you make. Using a variety of examples and supporting evidence will make your speech more interesting and memorable. Remember to include quotes from credible sources when you can. You can also use personal anecdotes and events from history. For example, if you’re presenting a speech about the science behind climate change, you can use three main points. The three main points will make your speech more memorable.

Using repetition

Repetition is an effective method of persuasion. Using repetition in a speech can illuminate contrasts, which is often the purpose of figures of speech. For example, in the speech ‘I have a dream,’ Martin Luther King used the phrase “what you own, eventually owns you.” This repetition illuminated the twist in the sentence. The speech also had rising momentum. Here are some effective ways to use repetition in a speech.

Repeating phrases or ideas can make your writing stand out. But don’t overdo it. Only use repetition when necessary to emphasize your main ideas and to create rhythm in your work. With practice, you’ll find that repetition is a powerful tool when used correctly. For example, when speaking about a political campaign, you can repeat phrases that are relevant to the issue at hand. Another example is “master the fundamentals” and “master the ins and outs of public speaking.”

Repetition also strengthens your listener’s memory. Repetition helps your audience associate your key points with other related information, which will improve their ability to remember your speech. But repetition can only be effective if you have a strong and engaging audience. Repetition has another benefit as well. The key to maximizing the power of repetition is to engage your audience. In other words, repetition helps you retain the attention of your audience, and it will help you make a memorable impact on them.

Having a backup plan

One of the most common fears of event planners is the last-minute no-show. While it may seem impossible to find a substitute speaker, many entertainment agencies have a backup speaker on hand. Having a backup plan is important because it can give you the peace of mind that you need to succeed. Read on for some tips to help you prepare for unexpected events. Here are three ways to ensure that your speech goes off without a hitch:

Technology is a great help in public speaking, but it can also break. Web servers crash or files don’t download in time. The media may not be compatible with the computer in the presentation room. A backup plan will allow you to continue presenting without any interruptions. Consider what you’d do if there was a problem with your presentation technology. A backup plan can be anything from presenting without any visual aids to simply presenting with a hand-held computer.

Related posts:

• How to Prepare for a Speech?
• Importance of Preparation in Public Speaking
• Importance of Practice in Public Speaking
• Why is it Important to Plan Your Speech?
• How to Prepare for a Speech in Class?
• How to Prepare for Public Speaking?
• Public Speaking Tips For Students
• How to Talk in Front in a Class Without Getting Nervous?

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Nervous about making a speech? Life Kit can help

Nervous about making a speech life kit can help..

It can be anxiety-inducing to deliver a speech in front of an audience. NPR's Life Kit talks with a speechwriter and a speech coach to get their best tips for public speaking.

Copyright © 2024 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

More From Forbes

5 steps to navigating difficult conversations.

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John Lowe is an Executive Faculty, Coach and Business Presentations Expert at Ty Boyd, Inc .

Communicating with people is how we get things done. Of the various methods of communicating, the spoken word is the most widely used. It's widely believed that the average person speaks over 7,000 words a day. Given this high volume of speech, you would think most people take steps to be good at it. They don’t.

In my work as an executive and speech coach, I am constantly amazed at how little attention people pay to being better communicators. Because we do it so often, we tend to take it for granted.

The Difficult Conversation

Of the many types of interactions people participate in every day, I find the most challenging is what I call the "difficult conversation." This type of exchange can take many forms. It could be firing someone, demoting someone, breaking off a relationship, giving a performance review, managing a personal conflict, handling a challenging situation with a customer or client, or being confronted with an angry board member or another influential colleague.

In any of these situations, the conversation is made more difficult due to the emotional energy involved, as well as our human ego stepping in, either to defend or attack. When you add in the differences between personalities, it is quite clear why this particular type of human interaction is fraught with challenges.

One way to make these situations more manageable is to do what I call "sweat in advance." This means putting in the effort to develop positive relationships with those you work or interact with often so that when tough times come up, there is less animosity involved. Even in highly emotional settings, if there is a solid relationship between the parties involved, it tends to allow for a more manageable conversation.

Steps To Prepare

Rather than simply jumping in and engaging, there are several steps to consider when approaching a difficult conversation. If you have time to prepare, these may lead to a more positive result.

1. Seek first to understand, then to be understood.

This is rule no. 5 of Stephen Covey’s 7 Habits of Highly Successful People , and I believe it is rule no. 1 when dealing with the difficult conversation. Human nature compels us to want to "win," as our ego strives to ensure our survival. But when you first seek to understand the other person's position or point of view, before stating yours, you begin to break down some of their defenses. I suggest using a "you start" template, as in, "We have this problem that we need to address. Why don’t you start." This helps deploy Covey’s rule.

2. Listen with intention.

Most of us think we are good listeners when we are actually selfish listeners—meaning we listen well only when we find it beneficial to do so. Being an intentional listener, in contrast, means you listen with the full intention of understanding what is being told to you. Try not to start formulating your response as the other is explaining their position. Truly hearing the other’s point of view may alter your own perception of the situation.

3. Clarify what you heard.

This provides both parties with a chance to agree on the issue. You could say something like, "So what I hear you saying is ..." or "If I understand correctly, you said ..." This also tells the other person that you are attempting to really understand them.

4. Have a structured response.

Instead of simply responding with whatever comes to mind, have a structured response that helps you be clear and concise. There are several templates I can recommend here. They are:

• PREP: State your Position, provide Reasons, share Evidence and then restate your Position.

• SOS: Restate the Situation, provide Options, then share your Solution from those options.

• PPF: Share how this was handled in the Past, what you are doing in the Present and where you see things in the Future.

5. Agree on next steps.

After the conversation has ended, get agreement on what the next steps are—who will be doing what and what the expected outcome should be. Then follow up with all parties with a written summary and any calendar reminders for future events.

Being good at verbal communication is key to being successful in any endeavor. Rather than simply winging it, try using these tips to make your next difficult conversation easier and less stressful.

Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?

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FACT FOCUS: A look at claims made by Trump at news conference

Trump lashes out at Harris, recommits to a Sept. 10 debate at hourlong news conference

Republican presidential nominee former President Donald Trump speaks to reporters during a news conference at his Mar-a-Lago estate Thursday, Aug. 8, 2024, in Palm Beach, Fla. (AP Photo/Alex Brandon)

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FILE - Crowds are shown in front of the Washington Monument during the March on Washington for Jobs and Freedom, Aug. 28, 1963, in Washington. (AP Photo, File)

Republican presidential nominee former President Donald Trump talks about his ear as he speaks to reporters during a news conference at his Mar-a-Lago estate Thursday, Aug. 8, 2024, in Palm Beach, Fla. (AP Photo/Alex Brandon)

In his first news conference since Vice President Kamala Harris became the Democratic nominee for president, former President Donald Trump said he would debate her on Sept. 10 and pushed for two more debates. The Republican presidential nominee spoke for more than an hour, discussing a number of issues facing the country and then taking questions from reporters. He made a number of false and misleading claims. Many of them have been made before.

Here’s a look at some of those claims.

CROWD SIZES

CLAIM: “The biggest crowd I’ve ever spoken — I’ve spoken to the biggest crowds. Nobody’s spoken to crowds bigger than me. If you look at Martin Luther King when he did his speech, his great speech, and you look at ours, same real estate, same everything, same number of people, if not we had more. And they said he had a million people, but I had 25,000 people.”

THE FACTS: Trump was comparing the crowd at his speech in front of the White House on Jan. 6, 2021, to the crowd that attended Martin Luther King Jr.’s famous “I Have a Dream” speech on Aug. 28, 1963, at the Lincoln Memorial.

But far more people are estimated to have been at the latter than the former.

Approximately 250,000 people attended the March on Washington for Jobs and Freedom, at which King gave his speech, according to the National Park Service . The Associated Press reported in 2021 that there were at least 10,000 people at Trump’s address.

Moreover, Trump and King did not speak in the same location. King spoke from the steps of the Lincoln Memorial , which looks east toward the Washington Monument. Trump spoke at the Ellipse , a grassy area just south of the White House.

CLAIM: “Nobody was killed on Jan. 6.”

THE FACTS: That’s false. Five people died in the Jan. 6, 2021, riot and its immediate aftermath. Pro-Trump rioters breached the U.S. Capitol that day amid Congress’ effort to certify Democrat Joe Biden’s 2020 election victory.

Among the deceased are Ashli Babbitt, a Trump supporter shot and killed by police, and Brian Sicknick, a police officer who died the day after battling the mob. Four additional officers who responded to the riot killed themselves in the following weeks and months.

Babbitt, a 35-year-old Air Force veteran from San Diego, was shot and killed by a police officer as she climbed through a broken part of a Capitol door during the violent riot. Trump has often cited Babbitt’s death while lamenting the treatment of those who attended a rally outside the White House that day and then marched to the Capitol, many of whom fought with police.

DEMOCRATIC NOMINATION

CLAIM: “The presidency was taken away from Joe Biden, and I’m no Biden fan, but I tell you what, from a constitutional standpoint, from any standpoint you look at, they took the presidency away.”

THE FACTS: There is nothing in the Constitution that prevents the Democratic Party from making Vice President Kamala Harris its nominee. That process is determined by the Democratic National Committee.

Harris officially claimed the nomination Monday following a five-day online voting process, receiving 4,563 delegate votes out of 4,615 cast, or about 99% of participating delegates. A total of 52 delegates in 18 states cast their votes for “present,” the only other option on the ballot.

The vice president was the only candidate eligible to receive votes after no other candidate qualified by the party’s deadline following President Joe Biden’s decision to drop out of the race on July 21.

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THE ECONOMY

CLAIM: Suggesting things would be different if he had been in office rather than Biden: “You wouldn’t have had inflation. You wouldn’t have had any inflation because inflation was caused by their bad energy problems. Now they’ve gone back to the Trump thing because they need the votes. They’re drilling now because they had to go back because gasoline was going up to 7, 8, 9 dollars a barrel.”

THE FACTS: There would have been at least some inflation if Trump had been reelected in 2020 because many of the factors causing inflation were outside a president’s control. Prices spiked in 2021 after cooped-up Americans ramped up their spending on goods such as exercise bikes and home office furniture, overwhelming disrupted supply chains. U.S. auto companies, for example, couldn’t get enough semiconductors and had to sharply reduce production, causing new and used car prices to shoot higher. Russia’s invasion of Ukraine in March 2022 also sent gas and food prices soaring around the world, as Ukraine’s wheat exports were disrupted and many nations boycotted Russian oil and gas.

Still, under Biden, U.S. oil production reached a worldwide record level earlier this year .

Many economists, including some Democrats, say Biden’s $1.9 trillion financial support package, approved in March 2021, which provided a $1,400 stimulus check to most Americans, helped fuel inflation by ramping up demand. But it didn’t cause inflation all by itself. And Trump supported $2,000 stimulus checks in December 2020, rather than the $600 checks included in a package he signed into law in December 2020.

Prices still spiked in countries with different policies than Biden’s, such as France , Germany and the U.K. , though mostly because of the sharp increase in energy costs stemming from Russia’s invasion.

IMMIGRATION

CLAIM: “Twenty million people came over the border during the Biden-Harris administration — 20 million people — and it could be very much higher than that. Nobody really knows.”

THE FACTS: Trump’s 20 million figure is unsubstantiated at best, and he didn’t provide sources.

U.S. Customs and Border Protection reports 7.1 million arrests for illegal crossings from Mexico from January 2021 through June 2024. That’s arrests, not people. Under pandemic-era asylum restrictions, many people crossed more than once until they succeeded because there were no legal consequences for getting turned back to Mexico. So the number of people is lower than the number of arrests.

In addition, CBP says it stopped migrants 1.1 million times at official land crossings with Mexico from January 2021 through June 2024, largely under an online appointment system to claim asylum called CBP One.

U.S. authorities also admitted nearly 500,000 migrants from Cuba, Haiti, Nicaragua and Venezuela under presidential authority if they had financial sponsors and arrived at an airport.

All told, that’s nearly 8.7 million encounters. Again, the number of people is lower due to multiple encounters for some.

There are an unknown number of people who eluded capture, known as “got-aways” in Border Patrol parlance. The Border Patrol estimates how many but doesn’t publish that number.

CLAIM: Vice President Kamala Harris “was the border czar 100% and all of a sudden for the last few weeks she’s not the border czar anymore.”

THE FACTS: Harris was appointed to address “root causes” of migration in Central America. That migration manifests itself in illegal crossings to the U.S., but she was not assigned to the border.

NEW YORK CASES

CLAIM: “The New York cases are totally controlled out of the Department of Justice.”

THE FACTS: Trump was referring to two cases brought against him in New York — one civil and the other criminal.

Neither has anything to do with the U.S. Department of Justice.

The civil case was initiated by a lawsuit from New York Attorney General Letitia James. In that case, Trump was ordered in February to pay a $454 million penalty for lying about his wealth for years as he built the real estate empire that vaulted him to stardom and the White House.

Manhattan District Attorney Alvin Bragg, a state-level prosecutor, brought the criminal case . In May, a jury found Trump guilty on 34 felony counts in a scheme to illegally influence the 2016 election through a hush money payment to a porn actor who said the two had sex.

___ Associated Press writers Melissa Goldin and Elliot Spagat and economics writer Christopher Rugaber contributed to this article. ___

Find AP Fact Checks here: https://apnews.com/APFactCheck .

An earlier version of this story mixed up “latter” and “former” in the third paragraph. Martin Luther King Jr.’s “I Have a Dream” speech on Aug. 28, 1963, drew a far larger crowd than Donald Trump’s speech near the White House on Jan. 6, 2021.

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Britain’s Violent Riots: What We Know

Officials had braced for more unrest on Wednesday, but the night’s anti-immigration protests were smaller, with counterprotesters dominating the streets instead.

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By Lynsey Chutel

After days of violent rioting set off by disinformation around a deadly stabbing rampage, the authorities in Britain had been bracing for more unrest on Wednesday. But by nightfall, large-scale anti-immigration demonstrations had not materialized, and only a few arrests had been made nationwide.

Instead, streets in cities across the country were filled with thousands of antiracism protesters, including in Liverpool, where by late evening, the counterdemonstration had taken on an almost celebratory tone.

Over the weekend, the anti-immigration protests, organized by far-right groups, had devolved into violence in more than a dozen towns and cities. And with messages on social media calling for wider protests and counterprotests on Wednesday, the British authorities were on high alert.

With tensions running high, Prime Minister Keir Starmer’s cabinet held emergency meetings to discuss what has become the first crisis of his recently elected government. Some 6,000 specialist public-order police officers were mobilized nationwide to respond to any disorder, and the authorities in several cities and towns stepped up patrols.

Wednesday was not trouble-free, however.

In Bristol, the police said there was one arrest after a brick was thrown at a police vehicle and a bottle was thrown. In the southern city of Portsmouth, police officers dispersed a small group of anti-immigration protesters who had blocked a roadway. And in Belfast, Northern Ireland, where there have been at least four nights of unrest, disorder continued, and the police service said it would bring in additional officers.

But overall, many expressed relief that the fears of wide-scale violence had not been realized.

Here’s what we know about the turmoil in Britain.

Where arrests have been reported

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