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Microsoft 365 Life Hacks > Presentations > Implementing The 10-20-30 Rule of PowerPoint

Implementing The 10-20-30 Rule of PowerPoint

If you’re not used to making a PowerPoint presentation , it can be tough to know how long to make it and how to format the slides. On the other side of the coin: you might overthink your presentation and put too much information on too many slides.

With help from the 10-20-30 rule, you can make a PowerPoint presentation that’s engaging and efficient . The guidelines for this rule are as follows:

• No more than 10 slides.
• No longer than 20 minutes.
• No larger than 30-point font.

Let’s look deeper at the 10-20-30 PowerPoint rule, why it’s a good rule to follow and things to do to follow this guideline.

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Don’t use more than 10 slides. A good presenter shouldn’t have to (or want to) lean heavily on their PowerPoint slides. The slides should be a supplement for your presentation, not the headliner. Limiting to 10 slides will ensure that you’re not going over the top with the length of your presentation and keeps it moving. Your slide count should include both your title and conclusion. A presentation that goes on any longer than 10 slides will distract from what you’re saying and starts to feel like an information overload.

Keep your presentation 20 minutes MAX. During a presentation, people start tuning out after about 10 minutes.Limiting your presentation to this length will ensure that your audience will remember much of what you’re saying. If you’re covering a more complex topic and need more time, stick to the 20-minute MAX rule—it’s much easier to schedule your presentation by timing each slide down to about two minutes. That feels like a much more manageable timeframe, doesn’t it?

Don’t use fonts smaller than size 30. A 30-point font is a great minimum size because it ensures that your text is easy to read from a distance. The recommended guideline to make your presentation accessible to those who might be visually impaired is a 24-point font. Upping the size to 30 is a significant difference, and you can be confident that your audience can see what you’ve written. In addition, choose a font that’s easy to read. For years it was recommended that you stick solely to sans-serif fonts with digital media because serifs could blur together, making certain fonts hard to read. High-resolution screens have nearly eliminated this problem, so some serif fonts can be used and are easy to read in PowerPoint presentations.

Tips for sticking to these guidelines. It’s not always easy to cut down your presentation to fit the 30-20-10 rule if you’re presenting a lot of information. Follow these tips while putting together your presentation to make the entire process easier on yourself:

• Limit text to the 6×6 rule. It can feel like there are a lot of rules for making a PowerPoint presentation, but they’re all there to help you make a well-organized and engaging presentation. The 6×6 rule suggests that you don’t use more than six lines or bullet points on each slide and limit each line or bullet point to six words. Following the 6×6 rule helps to ensure that you’re limiting the amount of information on your slides so you can continue to present it rather than have your audience read it.
• Use visuals instead. Visuals like graphics, animated gifs, and videos can help to keep your audience engaged . Including visuals with your presentation will also help you limit the amount of time and content on each slide. A graph or illustration on the right side of your slide limits the amount of space you have on the left side. This can help to minimize the amount of text you have.
• Practice makes perfect. There’s a very cool, free tool called PowerPoint Speaker Coach , which leverages AI to help you nail your presentation. Speaker coach gives you feedback on your pace, pitch, use of filler words, poor grammar, lack of originality, use of sensitive phrases, and more as you rehearse your presentation. You’ll get a Summary Report at the end—with key pieces of feedback to help you become a confident presenter .

Use the 10-20-30 PowerPoint rule and these other tips to keep your presentation simple. Whether you’re a college student presenting a class project or a teen making the case for a new car, following these guidelines will help.

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5 golden rules of PowerPoint design

april 30, 2024

by Deb Ashby

Wondering how to design the perfect PowerPoint presentation? It's easier than you think–just follow five simple rules to get started:

1. Consider using templates

When building a slide deck, it’s important to maintain consistency throughout. We want to ensure we are using consistent font styles, colors and themes. This can be tricky when designing from scratch, so why not start from a template?

Microsoft Create contains hundreds of pre-made, customizable PowerPoint templates, which means you don’t have to start from scratch and the fonts and colors are already set for you.

Simply choose a template from the gallery, customize it as needed, and you are done!

2. No walls of text

We’ve all seen PowerPoint presentations where slides contain too much text. The human brain struggles to listen and read at the same time. If you are presenting to an audience, keep the text on slides to a minimum.

Consider employing the “5-5-5" rule. No more than 5 lines, no more than 5 words, no more than 5 minutes. Think short and sharp memory joggers instead of rambling paragraphs.

Where possible, consider replacing text with visuals to represent your point. People remember images more than words.

3. Be mindful of colors and fonts

No one wants their audience to leave with a headache after an hour of straining to read slides. We need to ensure that our presentation is easy to read for everyone – even for those in the nosebleed seats at the back! Think about the font you are using. Is it appropriate for the presentation? What about the font size? Can people at the back easily read? What about people with visual impairment? Ensure all text is at least 24pts.

When it comes to color, ensure all slides have good contrast. Dark backgrounds should have light font and vice versa.

4. Use animation sparingly

Animation can really liven up an otherwise flat presentation. However, it should be used thoughtfully and sparingly. Too much of the wrong type of animation with objects flying in and zooming around the screen, while fun, can look confusing and unprofessional.

Animation should be subtle (especially for pitch decks and other formal presentations). With every animation you add, ask yourself, "Is this going to enhance my presentation or distract from it?"

5. Engage your audience

When presenting to an audience, there is usually an awkward time before the presentation begins while the speaker waits for everyone to arrive. During this time, people may start scrolling on their phones or get distracted with work emails, and it can be hard to pull the audience back.

To avoid this issue, work to grab your audience's attention before the presentation even starts. Instead of just having the title slide on the screen, consider creating "kiosk slides." These are a series of slides that contain a combination of interesting things for the audience to look at or engage with. Maybe you have an interesting image? A funny quote or fun facts? Or maybe there is a question you want them to think about prior to the session?

Create these slides and have them automatically cycle round before the presentation starts.

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8 Simple PowerPoint Presentation Etiquette Rules You Need to Follow

Data Visualization Fonts PowerPoint Design PowerPoint Designer PowerPoint Presentation Presentation Design Agency Presentation Design Services Presentation Designers Professional Presentation Design

PowerPoint presentation etiquette is key to delivering a professional and engaging slide deck. Whether you're designing PowerPoint presentations for a corporate meeting or a big event, knowing the do's and don'ts is crucial. These small details can make all the difference. With industry-leading tips, you can improve your presentation design. You'll be able to craft effective presentations that capture your audience's attention. From keeping your PowerPoint design clean to mastering the right transitions, these basics matter. Understanding etiquette helps ensure you’re not just making a slide deck. You’re creating a compelling visual story.

In this article, we’ll explore what PowerPoint presentation etiquette is all about. We'll explain how it ties into designing PowerPoint presentations that leave a lasting impression. We’ll also break down the benefits of using PowerPoint to design presentations. Then, we’ll dive into simple yet effective rules for creating industry-leading slide decks. Stay tuned as we cover essential topics. These include what PowerPoint presentations are, key etiquette to follow, and other important rules to remember when preparing your next presentation.

What are PowerPoint Presentations?

A PowerPoint presentation is a series of slides used to communicate information. It is commonly used in business, educational, or professional settings. The tool delivers content in a visual and organized way. It combines text, images, videos, charts, and animations. PowerPoint offers built-in templates and design elements. This makes it easier to create high-quality PowerPoint presentations that are both engaging and visually appealing.

When designing PowerPoint presentations, it’s important to understand basic design principles. You should choose readable font styles and maintain consistent colors. Limiting the text on each slide is also key. These simple rules ensure your slides communicate effectively without overwhelming your audience.

PowerPoint also allows users to integrate multimedia, such as videos and graphics. This makes it easier to engage your audience. By following proper PowerPoint presentation etiquette, like using smooth transitions and keeping the layout clean, you can deliver impactful presentations. These presentations not only look professional but also hold the audience's attention.

Benefits of Using PowerPoint to Design Presentations

PowerPoint is widely recognized as a powerful tool for creating engaging and effective presentations. It offers numerous benefits that help presenters communicate their messages clearly while maintaining audience attention. Below, we explore some key advantages of using PowerPoint for presentation design:

1. Enhances Visual Communication

PowerPoint makes it easy to incorporate data visualization tools like charts, graphs, and images into presentations. These visual aids help break down complex information, making it easier to understand. By turning numbers into graphics, you can engage your audience more effectively and make your content memorable​.

2. Supports Multimedia Integration

PowerPoint allows users to integrate animations and other effects, including video, audio, and interactive elements. This variety of media can add depth and creativity to your slides, helping to keep the audience engaged. However, it's essential to use animations carefully to avoid overwhelming or distracting the audience​.

3. Organizes Complex Content

With features like slide templates and outlines, PowerPoint helps organize even the most complex design structures. This ensures your presentation flows logically, allowing you to present your ideas in a clear and digestible way. By following basic PowerPoint presentation etiquette, you can avoid overloading your audience with too much information on a single slide.

4. Offers Flexibility in Design

PowerPoint provides flexibility with templates. This allows users to create presentations with different fonts, layouts, and themes. You can tailor your presentation design services to suit various styles or purposes, ensuring brand consistency while maintaining professionalism.

5. Boosts Audience Retention

Interactive features like transitions and hyperlinks make it easier to hold attention during a presentation. This ensures that you keep your audience focused on key points, helping them retain the most important information. Well-designed slides can also prevent overwhelming or confusing the audience, avoiding overload.

6. Time-Saving Features

PowerPoint includes features like pre-designed templates and slide duplications that make it faster to create presentations. You can take your slides to the next level quickly without sacrificing quality. These tools allow for efficient production while maintaining a polished, professional look.

Incorporating PowerPoint presentation etiquette helps ensure your slides are clear, well-organized, and visually appealing. By integrating fonts, data visualization, and multimedia elements wisely, you can create impactful presentations that keep your audience engaged and prevent distractions. PowerPoint’s flexibility and powerful features make it an invaluable tool for both beginners and experts alike​.

PowerPoint Presentation Etiquette Rules That You Must Follow

PowerPoint presentation etiquette plays a crucial role in delivering an effective presentation that captures the attention of your audience. Following proper guidelines ensures that your slides are visually engaging, informative, and professional. By applying simple rules, you can avoid common pitfalls like overwhelming your audience with too much information or distracting them with unnecessary effects. Below are 8 essential etiquette rules to enhance your presentations.

1. Limit Text on Each Slide

Avoid overcrowding your slides with excessive text. Instead, use short phrases or bullet points to convey key ideas. This prevents information overload and keeps your presentation clear. Stick to the 5/5/5 rule: no more than five words per line, five lines per slide, and five text-heavy slides in a row. This approach helps keep your audience focused on your message.

2. Use Readable Fonts

Selecting the right fonts is essential for readability. Choose simple, clean fonts like Arial or Calibri, and ensure they are large enough to be seen from the back of the room. Avoid decorative or fancy fonts, which may be hard to read and can distract the audience from the content. Consistency in font style throughout the presentation helps maintain a professional look​. Here's a list of the best fonts for PowerPoint presentations that we curated. 

3. Incorporate Data Visualization

Using data visualization tools such as charts, graphs, and diagrams makes complex information easier to understand. Visuals provide a clear representation of data without overwhelming your audience with numbers. Ensure that your data visuals are simple and relevant to the content of the slide, avoiding complex graphics that may confuse rather than clarify.

4. Avoid Overuse of Animations

While animations and other effects can enhance your slides, using too many can be distracting. Stick to subtle effects that serve a purpose, such as emphasizing key points. Avoid flashy transitions or unnecessary animations that might distract your audience from the message you're trying to convey.

5. Choose Simple Backgrounds

Your slide background should support your content, not compete with it. Use simple backgrounds with plenty of white space to keep your slides clean and uncluttered. Busy patterns or intense colors can make text difficult to read and divert attention from your message​.

6. Use Consistent PowerPoint Templates

Pre-designed PowerPoint templates offer a cohesive and professional structure for your presentation. These templates help maintain consistency across slides in terms of layout, fonts, and colors, ensuring that your presentation flows smoothly from one slide to the next. This consistency helps keep your audience engaged and reduces visual distractions​.

7. Keep Slide Transitions Simple

Excessive slide transitions can make your presentation feel amateurish. Stick to simple transitions that do not delay the flow of your content. A well-timed, smooth transition keeps the presentation moving and maintains the audience’s attention​(.

8. Use Short Text and Visuals

Instead of lengthy paragraphs, opt for short text supported by visuals. This keeps the focus on your spoken presentation while the slides reinforce your message. Simple images or diagrams can make the slide more visually appealing without overwhelming the audience.

By adhering to PowerPoint presentation etiquette, you ensure that your presentations remain professional, clear, and engaging. Keep your slides simple, use visuals effectively, and avoid overloading your audience with too much information. A well-structured presentation will not only capture attention but also leave a lasting impact on your audience.

Other Rules that Support PowerPoint Presentation Etiquette

Understanding the various rules that support PowerPoint presentation etiquette can significantly improve the effectiveness of your presentations. These rules offer guidelines to help you organize content, maintain audience engagement, and avoid overwhelming your listeners. Below, we’ll dive into three essential rules: the 5/5/5 rule, the 10/20/30 rule, and the 7x7 rule.

1. The 5/5/5 Rule

The 5/5/5 rule suggests limiting each slide to no more than 5 words per line, 5 lines of text per slide, and 5 slides in a row following these rules. This guideline keeps your content concise and prevents your audience from feeling overloaded with information. By keeping the text minimal, this rule allows the speaker to focus on engaging with the audience instead of relying heavily on reading from the slides. Additionally, this rule emphasizes using visuals and other interactive elements to make presentations more dynamic and less text-heavy​.

2. The 10/20/30 Rule

Popularized by Guy Kawasaki, the 10/20/30 rule aims to create a balance between content and audience engagement. It suggests using no more than 10 slides, delivering the presentation within 20 minutes, and using a minimum 30-point font size. This rule is particularly helpful for ensuring presentations are concise and to the point. Limiting the number of slides prevents information overload, while the larger font ensures readability, even for those sitting further away from the screen​

3. The 7x7 Rule

The 7x7 rule helps simplify presentations by limiting the amount of text on each slide. According to this rule, you should use no more than 7 lines of text, with no more than 7 words per line. This ensures that slides are easy to read and don't overwhelm your audience with too much information. By adhering to this rule, you can avoid clutter and keep the focus on your main points​

By following these three rules as part of your PowerPoint presentation etiquette, you can create clear, engaging, and professional presentations. These guidelines ensure that your audience remains focused on your key messages without feeling overloaded by text or lengthy slides. Implementing these rules consistently will not only enhance your delivery but also help your audience retain more information.

Deck Sherpa: Ensuring Professionalism Through PowerPoint Presentation Etiquette

Adhering to PowerPoint presentation etiquette ensures your presentations are clear, engaging, and professional. By following essential rules like limiting text, choosing appropriate fonts, and incorporating data visualization, you can create slides that capture attention. These rules help convey your message effectively. Additionally, guidelines such as the 5/5/5, 10/20/30, and 7x7 rules streamline content. They prevent overwhelming your audience and keep them engaged throughout the presentation. Consistency in design is also important. Simplicity in layout and careful use of transitions and animations further enhance the audience’s experience.

For businesses looking to elevate their presentations, Deck Sherpa is here to help. As India’s leading presentation design agency, Deck Sherpa follows PowerPoint presentation etiquette rigorously across all projects, whether for local or international clients. With a keen eye for detail and adherence to best practices, we ensure your presentations are visually compelling and professionally executed. Let us help you make your next presentation impactful. Call 1800 121 5955 (India), email us at [email protected] , WhatsApp us , or fill out our Contact Form with your details and requirements to get started today!

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Ten simple rules for effective presentation slides

Kristen m. naegle.

Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

• Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
• Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
• Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
• In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

• Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
• In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
• Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

Funding Statement

The author received no specific funding for this work.

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The Essential 5 Rules of Effective PowerPoint Presentations

PowerPoint presentations have become a cornerstone of modern communication, whether in the boardroom, the classroom, or the conference hall. When PowerPoint is used effectively, it can elevate your message, making your message engaging, clear, and memorable. There are 5 simple rules to follow to ensure your presentation doesn’t become a dreaded “death by PowerPoint” experience. In this blog, we’ll quickly explore these five essential rules of creating compelling and impactful PowerPoint presentations.

Rule 1: Keep It Simple

One of the cardinal sins in PowerPoint presentations is overcrowding your slides with text, bullet points, and too many visuals. The first rule is to keep it simple. Each slide should have a single, clear message. Use concise language, bullet points, and minimal text to convey your points. Visuals should be clean and uncluttered. Simplicity enhances comprehension and retention.

Rule 2: Visualize Your Data

Data is a critical element in many presentations, but raw numbers can be overwhelming. Rule number two is to visualize your data. Use charts, graphs, and diagrams to represent your data in a visually engaging way. Choose the right type of visualization for your information, ensuring it’s easy to understand at a glance. Well-crafted visuals make your data more accessible and memorable.

Rule 3: Tell a Story

The most compelling presentations are those that tell a story. Rule three is all about storytelling. Structure your presentation like a narrative with a clear beginning, middle, and end. Start with an attention-grabbing introduction, build your narrative with supporting points, and conclude with a memorable takeaway or call to action. A well-structured story captivates your audience and helps them connect with your message.

Rule 4: Design Matters

Effective design is crucial to a successful PowerPoint presentation. Rule four is all about design. Choose a consistent, visually appealing template. Use fonts, colors, and imagery that align with your message and branding. Ensure that text is legible and that visuals are high-quality and relevant. Good design enhances professionalism and keeps your audience engaged.

Rule 5: Practice and Rehearse

No matter how well your slides are designed, the delivery is equally important. Rule five emphasizes practice and rehearsal. Familiarize yourself with the content, so you can present confidently and naturally. Rehearse your timing, transitions, and any interactive elements. Anticipate questions and prepare for them. Practice helps you connect with your audience and come across as a confident, knowledgeable speaker.

Mastering the art of PowerPoint presentations requires following these five fundamental rules: simplicity, data visualization, storytelling, design, and practice. These rules can transform your presentations from dull and forgettable to compelling and impactful. By keeping your slides clear and uncluttered, visually representing data, weaving a narrative, paying attention to design, and practicing your delivery, you can create presentations that inform, engage, and leave a lasting impression on your audience. The next time you create a PowerPoint presentation, remember these rules to ensure your message shines.

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The 10 Slides, 20 Minutes and 30 Point Font Rule for Presentations

• By Judhajit Sen
• May 14, 2024

What separates a good presentation from a dreadful one? Picture this: a never-ending talk that drones on for over 30 minutes, bombarding you with slide after slide, each crammed with tiny text. By the time the speaker finishes, most of the audience is either sleeping, scrolling through their phones, or daydreaming. What went wrong? And more importantly, how can you avoid such a fate in your PowerPoint presentations? Enter the 10-20-30 Rule, your savior from presentation purgatory.

Presentations are everywhere – in school, work, and even casual settings like PowerPoint parties. But crafting a compelling one requires careful consideration. You must choose a topic that resonates, organize your content logically, design visually appealing slides, adhere to a reasonable time limit, and master your delivery style. It’s not just about sharing information; it’s also about  engaging the audience .

Guy Kawasaki, a former Apple employee and marketing guru, champions a simple yet powerful principle: the 10-20-30 Rule of PowerPoint. This rule advocates for brevity, recommending no more than ten slides, a maximum duration of 20 minutes, and a font size of 30 points minimum. It’s a game-changer in presentations, emphasizing clarity, conciseness, and connection with your audience.

In an era where effective communication reigns supreme, mastering the art of presentations is essential for success. Guy Kawasaki’s 10-20-30 Rule offers a beacon of guidance, reshaping how we approach and deliver business plan and marketing presentations. So, let’s dive in and discover its transformative power together.

Key Takeaways 

• Brevity is Key: Guy Kawasaki’s 10-20-30 Rule stresses brevity in presentations, limiting slides to 10, duration to 20 minutes, and font size to 30 points. This ensures the concise delivery of essential information without overwhelming the audience.
• Optimize Engagement: By adhering to the rule, presenters can optimize audience engagement . Shorter presentations and larger font sizes maintain audience attention, leading to better retention of key points and increased comprehension.
• Versatile Application: While initially designed for business pitches, the 10-20-30 Rule is adaptable across various contexts. Teachers, students, and professionals from any field can leverage its principles to craft compelling presentations that resonate with their audience.
• Simplicity Matters: Simplifying presentations using Kawasaki’s rule allows presenters to focus on delivering impactful messages. By emphasizing clarity and conciseness, presenters can make a lasting impression regardless of the presentation’s objective.

Defining The 10-20-30 Rule

The 10-20-30 Rule is a simple yet powerful guide for crafting effective presentations. Coined by Guy Kawasaki, a renowned figure in Silicon Valley, this presentation outline rule emphasizes brevity, clarity, and visual impact to captivate your audience and convey your message efficiently.

Guy Kawasaki, drawing from his experience as a venture capitalist, observed the essence of a successful presentation and distilled it into three key components:

1. Conciseness: Limit your presentation to just ten slides.

2. Time Management: Keep your presentation within a 20-minute timeframe.

3. Readability: Ensure that the font size on each slide is at least 30 points.

This rule isn’t just about numbers; it’s about optimizing your presentation’s impact. Adhering to these guidelines can create engaging and memorable presentations that resonate with your audience. Whether you pitch a business idea or deliver a report, the 10-20-30 Rule serves as a blueprint for success, enabling you to deliver your message effectively and leave a lasting impression.

Let us go through the three key components of the 10-20-30 Rule in detail.

The 10-Slide Rule

When crafting a winning presentation, Guy Kawasaki’s 10-20-30 Rule sets a clear path for success, with the 10-slide rule as a cornerstone principle. Kawasaki’s insights into the human mind’s capacity to absorb information underscore the importance of brevity and clarity in presentations.

1. Title Slide: The journey begins with a compelling title slide introducing your presentation, featuring essential information such as your name, company details, and contact information.

2. Problem/Opportunity: The second slide delves into the heart of the matter, outlining the problem or opportunity your product or service addresses. This is your chance to spotlight the pain points or unmet needs of your target audience.

3. Value Proposition: Slide three is dedicated to showcasing your offering’s unique value proposition. Showcase the benefits your product or service offers, emphasizing why it stands out in the market.

4. Underlying Magic: On the fourth slide, unveil the magic behind your product or service—the innovative technology or approach that sets you apart from the competition. Keep it concise yet impactful.

5. Business Model: Slide five zooms in on your business model, elucidating how you plan to generate revenue and sustain profitability. This is your opportunity to demonstrate the viability of your venture to potential investors or stakeholders.

6. Go-to-Market Plan: The sixth slide outlines your strategy for bringing your product or service to market. From marketing initiatives to sales tactics, provide a roadmap for achieving your business goals.

7. Competitive Analysis: Slide seven offers insights into your competitive landscape. Analyze rival offerings, sales processes, and marketing strategies, highlighting how your approach positions you for success.

8. Management Team: The eighth slide spotlights your management team, showcasing their expertise, experience, and contributions to your venture’s success. Investors want to know they’re backing a capable and skilled team.

9. Financial Projections and Key Metrics: Slide nine presents a snapshot of your business’s financial outlook, featuring projections, key metrics, and budget plans. This is crucial for demonstrating the potential return on investment.

10. Current Status and Use of Funds: Finally, the tenth slide wraps up your presentation by providing an overview of your current status, accomplishments to date, timeline for future milestones, and how you plan to allocate the funds you seek. It’s your opportunity to leave a lasting impression with a strong call to action .

By adhering to Kawasaki’s 10 concepts rule, presenters can streamline their message, captivate their audience, and effectively drive home their key points. Whether pitching to investors, presenting to stakeholders, or sharing insights with colleagues, this rule is a guiding beacon for impactful presentations.

The 20-Minute Rule

Guy Kawasaki’s 10-20-30 Rule for presentations doesn’t just focus on the number of slides or font size; it also emphasizes the importance of time management, particularly the 20-minute rule. According to Kawasaki, speakers should end a presentation within 20 minutes, as audience attention tends to wane beyond this timeframe.

1. Attention Span: With human attention spans dwindling, Kawasaki stresses the need to keep presentations concise, avoiding fatigue or disengagement from the audience. This rule aligns with research indicating that people tune out after about 10 minutes, making a 20-minute duration optimal to engage your audience .

2. TED Talks Model: The effectiveness of the 20-minute rule is mirrored in popular public speaking formats like TED Talks, where speakers deliver impactful messages within this timeframe. These fast-paced, engaging, and memorable talks prove that brevity doesn’t compromise substance.

3. Structuring Your Talk: Adhering to the 20-minute limit simplifies the planning and structuring process. Presenters can effectively allocate time to each slide or critical point, ensuring all essential information is covered within the allotted timeframe.

4. Audience Engagement: Longer presentations risk losing audience interest and focus. By keeping presentations under 20 minutes, presenters increase the likelihood of audience retention and comprehension.

5. Flexible Time Slots: While presentations may be scheduled for longer durations, sticking to the 20-minute rule allows for flexibility. It leaves ample time for questions, discussions, and unforeseen technical issues, ensuring a smooth and efficient presentation experience.

6. Practical Considerations: Kawasaki acknowledges real-world challenges, such as technical setup time or late arrivals, emphasizing the importance of delivering a succinct pitch within the designated timeframe.

7. Structured Approach: A well-structured 20-minute presentation typically includes a brief introduction, problem statement or question, main body of critical points, and a concise conclusion. This format maximizes impact while respecting audience attention spans.

Adhering to the 20-minute rule enhances presentation effectiveness, keeping audiences engaged and ensuring key messages resonate effectively within a limited timeframe.

The 30-Point Font Rule

Guy Kawasaki’s 10-20-30 Rule emphasizes not just the content of presentations but also their readability, especially with the 30-point font rule. Keeping font sizes at a minimum of 30 points ensures clarity and prevents overcrowding on slides, thus enhancing audience engagement.

1. Clarity Overload: Small fonts on slides can distract and overwhelm audiences, drawing attention away from the presenter. Kawasaki stresses the importance of legibility in focusing on critical points and preventing audiences from reading ahead and disengaging.

2. Key Point Focus: Presenters must distill their content to essential points by enforcing a minimum 30-point font size. This practice prevents information overload and ensures audiences remain attentive and receptive to the speaker’s message.

3. Accessibility Consideration: Larger font sizes benefit individuals with visual impairments, ensuring presentation inclusivity. Kawasaki’s rule aligns with accessibility guidelines, making presentations accessible to a broader audience.

4. Strategic Content Selection: Adhering to the 30-point font rule prompts presenters to prioritize content, selecting only the most critical information for inclusion. This selective approach enhances audience comprehension and retention.

5. Visual Clarity: Larger fonts enhance slide legibility, reducing strain on the audience’s eyes and encouraging active engagement. This approach fosters a smoother presentation flow and facilitates audience understanding.

6. Content Quality: Limiting font size to 30 points or above forces presenters to focus on conveying key messages effectively. This requirement encourages deeper understanding and more impactful content delivery.

7. Engagement Optimization: Font sizes of 30 points or higher keep audiences focused on the speaker rather than struggling to decipher small text. This fosters a more engaging and immersive presentation experience, maximizing audience retention and comprehension.

Adhering to Kawasaki’s 30-point font rule ensures that presentations are clear, concise, and accessible to all audience members. By prioritizing readability and content focus, presenters can deliver more impactful presentations that resonate with their audiences.

Applying The 10-20-30 Rule Beyond VC Presentations

Entrepreneur Guy Kawasaki devised the 10-20-30 Rule drawing from his venture expertise. While initially crafted for business pitches, its adaptability extends beyond the startup world. It’s a winning formula for anyone seeking to sway opinions, whether you’re pitching a product, securing funding, or simply conveying ideas.

The essence of the rule lies in simplicity and clarity. Limit your presentation to 10 slides, each delivered in 20 minutes, with a font size of no less than 30 points. This structure ensures focus, conciseness, and audience engagement.

This approach isn’t exclusive to business endeavors. Teachers, students, or professionals from any field can benefit. Suppose you’re a teacher discussing mindfulness in class. Embrace Kawasaki’s methodology by condensing your lecture into ten slides. While the initial slides might address your audience’s needs and your proposed solution, the subsequent ones should delve into the benefits of meditation. The final slides could encapsulate key takeaways and urge action tailored to your audience’s needs.

Moreover, leveraging PowerPoint templates streamlines the process, allowing you to concentrate on content delivery. Adhering to the 10-20-30 principle ensures your message remains focused and impactful, regardless of your presentation’s objective.

Wrap-Up: The 10 slides, 20 minutes and 30 Point Font Rule for Presentations

In the world of presentations, the 10-20-30 Rule is a beacon of guidance for marketers and presenters alike. Simplified for success, this rule packs a punch with its straightforward approach: 10 slides, 20 minutes, and a font size of 30 points. You’re poised to make a lasting impact by condensing your content into these parameters when you make your presentation.

First, limiting yourself to 10 slides forces you to distill your message to its core, highlighting only the most crucial points. This ensures that your audience stays focused on what truly matters.

The 20-minute timeframe keeps you on track and encourages you to deliver your message concisely and effectively. There is no room for rambling or unnecessary details here; every minute counts.

Lastly, the 30-point font size is a visual cue, reminding you to keep your slides clean and concise. Large fonts discourage cluttered slides and encourage you to focus on key takeaways, not wordy explanations.

Remember, while the 10-20-30 Rule may have its roots in marketing, its principles can be applied across various contexts. Whether you’re a student, entrepreneur, or professional, mastering this rule equips you with the tools to engage your audience and drive your point home with clarity and impact.

Frequently Asked Questions (FAQs)

1. What is the 10-20-30 Rule for presentations?

The 10-20-30 Rule, popularized by Guy Kawasaki, is a guideline for crafting impactful presentations. It suggests limiting your presentation to 10 slides, keeping it within 20 minutes, and using a font size of at least 30 points. This rule aims to ensure brevity, clarity, and audience engagement.

2. Why is the 10-20-30 Rule important?

The rule emphasizes concise communication, respecting audience attention spans, and enhancing readability. By following this guideline, presenters can deliver focused, memorable presentations that effectively convey their message and captivate their audience.

3. How can I apply the 10-20-30 Rule to my presentations?

To apply the rule:

(a) Start by selecting essential points and condensing them into ten slides.

(b) Aim to deliver your presentation within a 20-minute timeframe, focusing on clarity and avoiding unnecessary details.

(c) Ensure your slides have a minimum font size of 30 points for optimal readability.

4. Can the 10-20-30 Rule be adapted for different types of presentations?

The rule’s principles can be adapted for various presentation contexts, including business pitches, academic lectures, or casual talks. Whether pitching a product, delivering a report, or teaching a class, adhering to the 10-20-30 Rule can help you streamline your message and engage your audience effectively.

Master Stellar Presentations with Prezentium’s 10-20-30 Rule Implementation

Transform your presentations with Prezentium ‘s expert services tailored to Guy Kawasaki’s 10-20-30 Rule. Say goodbye to long, tedious presentations that leave your audience snoozing or scrolling through their phones. Our overnight presentation service ensures you receive a stellar, concise presentation in your inbox by the next business day, adhering to Kawasaki’s guidelines for brevity and clarity.

Our team of presentation specialists will help you craft engaging slides, transforming your ideas into exquisite presentation designs while following the 10-slide rule. Whether you pitch a business idea or deliver a report, our experts will ensure your message is conveyed effectively within 20 minutes, keeping your audience engaged and focused.

Additionally, our Zenith Learning workshops combine structured problem-solving with visual storytelling, empowering you to master the art of presentations using the 10-20-30 Rule. Join us in reshaping how you approach presentations and leave a lasting impression on your audience. Let Prezentium be your partner in crafting captivating presentations that resonate with clarity and impact.

Why wait? Avail a complimentary 1-on-1 session with our presentation expert. See how other enterprise leaders are creating impactful presentations with us.

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Home Blog Presentation Ideas Understanding the 10/20/30 Rule of PowerPoint Presentations

Understanding the 10/20/30 Rule of PowerPoint Presentations

Imagine sitting through a seemingly never-ending presentation. The speaker rambled on, reading from text-heavy slides, using a tiny font that strained your eyes, and failing to connect with the audience. As the minutes ticked by, you found yourself daydreaming and eagerly awaiting the end of the ordeal.

If you have been in this situation, then you know what to do if you were in the presenter’s shoes – make your presentations concise. But how do you even start?

You can follow several techniques when preparing your deck and your presentation as a whole. One of them is the 10/20/30 rule of PowerPoint , a presentation rule championed by Guy Kawasaki – a former Apple employee and a marketing specialist.

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What Is the 10/20/30 Rule of PowerPoint Presentations?

Applying guy kawasaki’s 10 slide template in any presentation, the 20 minutes rule, the 30-point font rule, the benefits of using the 10/20/30 rule, tips for applying the 10/20/30 rule to your presentation.

The idea of the 10/20/30 rule is easy to understand, which is summed up in three points.

• Your presentation should consist of no more than 10 slides .
• Your presentation should last no longer than 20 minutes .
• The text on each slide should be no lower than 30 points in size .

Guy Kawasaki’s 10-20-30 rule for slideshows emphasizes brevity, focus, and visual appeal to keep your audience engaged and deliver your message effectively.

Let’s examine each rule and explore how to apply it to your presentations.

The 10 Slides Rule

Kawasaki argues that a typical person can only take 10 concepts in one sitting. Therefore, according to him, a presentation should only consist of 10 slides, each serving a specific purpose and conveying a distinct concept.

This insight underscores the importance of concise, focused presentations that prioritize key messages and avoid overwhelming the audience with too much information.

If you are a business presenter struggling to develop a pitch deck , Kawasaki suggests a 10-slide PowerPoint template that includes what venture capitalists like him care about.

• Title – Includes the business name, the presenter’s name, contacts, etc.
• Problem/Opportunity – Highlights pain points or unmet needs of customers you aim to solve.
• Value Proposition – Articulates the value or benefits of your product or service.
• Underlying Magic – Explains the key technology that goes into your product or service offers.
• Business Model – Describes how you plan to generate revenue.
• Go-to-Market Plan – Outlines your strategy for bringing your product or service to market, e.g., marketing and sales plan .
• Competitive Analysis – Explains how your business is positioned to compete and capture market share.
• Management Team – Highlights your management team’s skills, experience, and expertise that will drive the success of your business.
• Financial Projections and Key Metrics – Highlights your business’s financial viability and potential profitability.
• Current Status, Accomplishments to Date, Timeline, and Use of Funds – Provides an overview of your current business status, any accomplishments or milestones achieved to date, the timeline for future milestones, and how you plan to use the funds you seek.

The 10 rule slide was specifically designed for startup and business presentations , focusing on pitching a business idea or concept to potential investors . However, it can also be a useful framework for other types of presentations that don’t deal with selling a service or product.

For example, if you are a lecturer, you can emulate Kawasaki’s PowerPoint template layout and reduce your presentation to 10 slides. Some slides might not be relevant to the nature of your topic, so replace them with one that works for your presentation. Using PPT templates helps you focus on the graphical aspect so you can articulate the content to fit into exactly 10 slides (while preserving the same aesthetic).

Let’s say you are a mindfulness expert talking about the benefits of meditation. The first three slides of Kawazaki’s workflow may be applied as you’ll need to establish your audience’s pain points and your solution.

However, you may need to modify the remaining slides as you’re not seeking to make a sale or raise funding. You may use them instead to discuss the main content of your presentation – in this case, the benefits of meditation. The last two slides may contain your conclusions and call to action, respectively.

Now, off to the second part of the 10/20/30 presentation rule.

According to Kawasaki, you only have 20 minutes to present your 10 slides – the time needed before your audience’s attention starts declining. He believes it is long enough to convey a meaningful message but short enough to maintain the audience’s attention span.

This is exactly why most TED Talks or The Big Bang Theory episodes would only last for approximately 18 minutes. 

While giving longer presentations is possible, longer presentations may be more difficult to maintain audience engagement and attention.

Kawasaki’s final rule pertains to the font size that presenters can use. This rule suggests that presenters should use a font size of at least 30 points for all text in their slides , including titles, headings, and body text.

When creating presentations, it is common to jam each slide with text and information. This poses two possible problems:

• First, it may take your audience’s attention from you as they may end up reading your whole presentation and stop listening to you. 
• Second, including too much information can make your presentation overwhelming and difficult to follow.

Using a larger font size, you must include only the key points of your presentation slides. This prevents your audience from getting ahead of you and keeps them listening to you speak. By applying this rule, you are also ensuring your content is understandable for people with visual impairments. We highly recommend you check concepts from W3C.org on how to make events accessible, as some of these rules can benefit your audience.

Presenters often ask themselves whether is worth applying a new framework for their presentation design and delivery. The reality is that the 10/20/30 Rule of PowerPoint Presentations is one of the most effective methods to build your presentation skills . In the list below, we expose the main benefits of this framework for presenters.

Concise and Focused Presentation

With a limited number of slides and a strict time limit, the 10/20/30 encourages you to choose the most relevant content and eliminate unnecessary information carefully. This avoids overwhelming your audience with too much information and ensures your key message is clear and memorable.

Improved Audience Engagement

This rule encourages presenters to focus on delivering a clear message rather than overwhelming the audience with flashy visuals. With fewer slides and a shorter duration, you are likelier to hold your audience’s attention throughout the presentation. This also allows you to address questions from the audience, leading to better interaction and a productive meeting.

Increased Chance of Success

Whether pitching to investors or selling a product, a concise and focused presentation can significantly increase your chances of success. The 10/20/30 rule helps you effectively communicate your value proposition and address potential concerns. This makes your presentation more persuasive and memorable, increasing the likelihood of securing funding or closing a sale.

Time Management

The more senior the person you present to, the lesser time you got to make your case and convey your message. Following the 10/20/30 encourages you to be mindful of the time and deliver your presentation within the allocated timeframe. It also allows you to show respect for your audience’s time.

1. Present One Idea Per Slide

Following Kawasaki’s rule on creating your PowerPoint presentation, identify the key points you want to convey to your audience and allocate one slide for each.

Presenting one idea per slide can help your audience stay focused on the topic at hand.  It makes it easier for them to understand and remember your message, as it reduces the amount of information they have to process at once. When there’s too much information on a slide, it can be overwhelming and distracting, making it difficult for your audience to stay engaged and attentive.

Presenting one idea per slide can also help you control the flow of information and ensure that you cover all of your main points.

2. Keep Your Slides Simple

As mentioned earlier, the 10/20/30 rule emphasizes simplicity. Keep your slides simple and avoid flashy design elements that may distract your audience.

Use a consistent color scheme , font style, and layout throughout your presentation. This will help your audience follow along and focus on your message.

3. Balance Text and Visuals

Visuals like images, charts, graphs, videos, and diagrams can help break up text-heavy slides and make your presentation more interesting and memorable. However, relying solely on images can also be ineffective and lead to confusion or disengagement.

When using visuals in your slides, it’s important to balance text and images. Text can provide important context and details, while images can help illustrate key points and make your presentation visually appealing.

Let’s say you want to inform your audience of your company’s marketing plan . Using a rising spiral template is an excellent choice since it can represent multiple plan stages with increasing intensity.

4. Break Down Your Presentation into Smaller Units and Make it Interactive

Kawasaki’s 10/20/30 rule only gives you 20 minutes to wrap up the whole presentation, but what if you need more than that?

It’s not uncommon to give presentations that last 45 minutes to an hour – for instance, if you are giving a lecture or facilitating a training workshop for employees. The longer your presentation, however, the harder it will be to hold your audience’s attention.

One great way to keep them engaged is to divide your presentation into smaller units and pause in between.

So, before the guy from the third row starts yawning, plan in-between activities to reenergize your audience and reacquire their attention. It can be a simple Q&A session, interactive exercises, or team-building activities.

Don’t forget to time your activities so they won’t disrupt the flow of your presentation.

5. Start Strong

The opening of your presentation is critical in capturing your audience’s attention and setting the tone for the rest of the presentation. Start with a compelling hook, such as a thought-provoking question, a powerful quote, or an engaging story, to grab your audience’s attention. Clearly state the purpose and objectives of your presentation to establish the context and provide a roadmap for what’s to come.

6. End Strong

Your outro is as important as your introduction. So, instead of ending your presentation with a flat Thank you slide , use the opportunity to nudge your audience to action.

Using a summary slide is one of the ways you can end your presentation if your goal is to reinforce your key points. It can be a useful reference for the audience, helping them remember the most important information.

You can also encourage your audience to take action based on what they’ve learned in your presentation. This can be a great way to motivate them to apply the concepts you’ve covered.

The 10/20/30 rule of PowerPoint is a useful framework to emulate in creating your presentation.

There are questions about the practicality of its application outside the business context. However, we can agree that it teaches us valuable insight – keeping presentations concise as possible. Limiting the number of slides, adhering to a strict time limit, and using a larger font size can create a concise presentation that effectively communicates your message.

There’s no one-size-fits-all approach to presenting; you don’t have to strictly follow Kawasaki’s rule. Depending on the audience and the topic, modify the template and adapt your presentation to suit the situation.

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Don’t Present Without These 16 PowerPoint Dos and Don’ts

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Have you ever struggled to hold your audience’s interest during a presentation? Painstakingly created slide after slide only to be met with bored, disengaged faces? 

Even the most confident speakers can falter when it comes to crafting compelling PowerPoint decks. Without proper slide design best practices, it’s easy to lose your audience in a sea of dense text, chaotic graphics, and disorganized content.

You don’t have to suffer through presenting lackluster slides anymore. In fact, following simple PowerPoint best practices can totally transform your deck from meh to marvelous.

In this post, we’ll share 16 PowerPoint dos and don’ts to level up your presentations and captivate audiences. These tips will help you create professional, visually striking slides your viewers will remember.

16 Dos And Don’ts Of Powerpoint Presentations

Here are some important 16 presentation dos and don’ts you need to keep in mind while creating slides and presenting them.

PowerPoint Dos

Let’s start with the best practices and strategies to implement when designing PowerPoint presentations . What techniques should you use to create memorable, polished slides?

1. Keep It Simple With Minimalist Design

Let’s start with a common mistake – overcrowded, distracting slide design. We get the temptation to tart up slides with fancy backgrounds. But resist the urge! Fancy templates with complex colored patterns or photos unrelated to your content just make it harder to digest key information.

Instead, embrace the power of simplicity. Stick to minimalist templates and avoid template themes with extra decorations. Use neutral backgrounds and empty negative space to let your content shine. Remember, your audience came for your message, not for clip art kittens. Keep slides clean and attention stays where it should be.

2. Cut the Clutter – Follow the 6×6 Rule

Now for another slide buzzkill – mammoth blocks of dense text. You may be tempted to pack slides with long sentences and paragraphs. Don’t give in! Text-heavy slides are guaranteed to lose audiences fast.

For easy-to-digest nuggets, follow the handy 6×6 rule. Limit slides to just 6 lines of text maximum, with each line containing 6 words max. Anything more turns into an overwhelming wall of words.

Stick to concise phrases, short sentences, and bulleted lists. Use just keywords and supporting stats – leave nonessential info out. With this less is more approach, key points will stick better.

SlidesAI is a text-to-presentation add-on tool that converts walls of text into beautiful slides. It does this automatically generate condensed phrases and bullet points from your text ensuring clutter-free slides throughout your presentation.

3. Boost Engagement With Quality Visuals

Speaking of key points sticking better…you know what helps even more? Quality graphics and visuals!

Research shows we process images 60,000 times faster than text. So reinforce your points with strong visuals. Use high-resolution photos, charts, illustrations, and infographics. But avoid clipart or random stock photos – ensure every graphic clearly supports your narrative.

Well-designed visuals make presentations more memorable and engaging. Just remember to optimize graphics for high-resolution viewing and include alt-text (alternative text) descriptions for accessibility. Then watch those visual aids boost information retention and audience interest.

SlidesAI has a library of 1.5M high-quality premium stock images that you can select and include in your slides.

4. Create Brand Consistency With Formatting

Imagine a presentation where every slide had a totally different layout, colors, and font… no visual consistency at all. It would look sloppy and amateurish, right?

Formatting matters – big time! Brand your presentation by using consistent design elements throughout all your slides.

Pick one professional font combination and stick to it. Limit your color palette to 2-3 colors max. Maintain alignment and space elements consistently.

With unified branding, your deck will feel polished, intentional, and visually pleasing. Bonus – consistent branding also boosts memorability as the audience becomes familiar with your “look”.

SlidesAI ensures complete branding consistency across all presentation slides by applying your color schemes , fonts, etc to designs through artificial intelligence.

5. Check Accessibility Settings

Speaking of memorability, if some audience members can’t actually view your slides, they certainly won’t remember your message.

Ensure your presentation is inclusive and accessible to all by checking key settings. Use color contrast and legible fonts so those with visual impairments can still grasp the content. Optimize images with alt text descriptions. Verify videos are captioned.

It may take a bit more effort up front but making your presentation accessible opens your message to a wider audience. It also demonstrates corporate responsibility.

6. Create Custom Icons and Illustrations

Most PowerPoint templates come with generic icons. However, you can amplify brand personality and memorability by creating custom icons and simple illustrations.

Don’t just use a generic checkmark when you can insert your own branded indicator relevant to your company. Design illustrated characters to represent concepts. Even use emojis strategically to inject fun and improve recall.

Handcrafted visuals, even if basic in style, make presentations stand out and drive home key points better than generic clip art ever could.

7. Use Subtle Animations – But Not Too Many!

Animations, when used well, can help guide the audience’s eye and transition between ideas smoothly. Emphasize key points and important transitions with subtle animations.

Entrance and exit effects can focus attention while builds and motion path animations can demonstrate processes dynamically. Use sparingly and subtly for the best impact.

But avoid going animation crazy with sounds and excessive movement. That becomes more distracting than engaging. Limit animations so they enhance content rather than detract.

8. Pace Your Delivery

Creating stellar slides is an excellent start but don’t stop there. The live delivery is just as crucial. Invest time practicing your presentation with your slides.

Rehearse the flow and pace of your narrative. Refine and memorize transitions between slides . Nail your timing to keep the audience engaged. Get so comfortable delivering your content that the slides become natural visual aids.

With great slides and honed delivery skills, your audience will hang on to your every word from the introduction to a powerful conclusion.

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PowerPoint Donts

Just as important as the dos are the don’ts. What pitfalls should you avoid when designing PowerPoint presentations?

9. Don’t Use Distracting Backgrounds

Remember our tip to embrace minimalism? Well, the opposite is using distracting backgrounds. Avoid loud colors, complex patterns, or images totally unrelated to your content. At best, they are distracting. At worst, they make key info harder to comprehend.

Stick to simple, neutral backgrounds. If using an image, ensure it directly reinforces your narrative. Anything extra risks your message getting visually lost. Keep backgrounds clean so content remains the focal point.

SlidesAI avoids using distracting backgrounds like crowded templates or unrelated images in the presentations. It focuses on simple, clean backgrounds to keep attention on your key content.

10. Don’t Overwhelm With Walls of Text

We covered the 6×6 text limit rule earlier. But even with 6 lines and 6 words, slides can become text walls without good visual breakdown. Big blocks of text are tiring to read and make retainment tough.

Instead, thoughtfully chunk text into concise sections. Use headers, subheaders, and bullet points to organize key bits. Align text left for easier scanning. Supplement with supporting imagery. Breaking up text improves comprehension drastically.

11. Don’t Rely On Boring Bullets

Speaking of bulleted lists, bullet overkill is another issue that turns slides into snore fests. Slides crammed with back-to-back bullet points lose audiences fast. The endless text blurs together with minimal memorability.

For memorable content, limit bullets to key takeaways only. Then reinforce each point visually – a photo, icon, chart, etc. Quality visuals boost memorability way more than a slide stuffed with 11 bullet points ever could.

12. Don’t Use Inconsistent Formatting

Remember, formatting matters! Shifting layouts, fonts, and color schemes appear disjointed and sloppy. The mismatched design screams amateur hour.

Establish a visual style and stick to it slide to slide. Use the same fonts, limit your color palette, and space elements consistently. Most importantly – maintain alignment across all slides. With unified branding, your presentation will look polished and professional.

SlidesAI ensures your presentation formatting stays consistent slide to slide by applying your preferred color palette, fonts, etc through its intelligent algorithms.

13. Don’t Include Unnecessary Animations

Animations can be great for guiding the viewer’s eye and demonstrating motion. But avoid going overboard. Excessive animations, sounds, and movement become more distracting than engaging.

Use animations subtly and intentionally . Emphasize only key points and important transitions with simple builds or entrance effects. Anything superfluous, whether flying text or whooshing sounds, pulls attention away rather than enhancing content.

Keep it simple and purposeful. Let smooth, minimal animations work behind the scenes rather than take center stage away from your narrative.

14. Don’t Use Unsupported Graphics

Only include images, photos, charts, etc that directly support the ideas and messaging in your presentation. Don’t insert fluffy visuals that have no clear tie to your content.

Every visual aid you present should clearly reinforce your narrative rather than derail tangents. Unsupported graphics quickly become distractions. They also undermine your credibility if audiences can’t grasp the connection.

Keep it focused. Be intentional about every visual you include. Remove anything superfluous that doesn’t serve a purpose.

15. Don’t Plagiarize Content

While it’s fine to find inspiration from other presentations, copying chunks of text or visuals without proper attribution is unethical. Never pass off someone else’s hard work as your own.

Always credit sources directly within your presentation if incorporating external ideas, quotes, charts, images, etc. Also, avoid violating copyright laws by inserting visuals without licensing them appropriately first.

Your presentation should showcase your unique ideas, voice, and message. Ensure you create original content or properly cite anything derived from others. Your integrity depends on it.

16. Don’t Wing Your Speech

With great slides completed, don’t just wing it on presentation day. The live delivery is just as crucial. Invest time to refine your pacing, transitions, slide timing, and flow.

Practice your speech thoroughly with the deck so your narrative and movements feel natural. Nail down transition phrases between slides. Get 100% comfortable presenting your content.

With stellar slides and a well-rehearsed delivery, your presentation is sure to wow audiences from start to finish.

There you have it – 16 PowerPoint dos and don’ts for creating memorable, professional PowerPoint presentations. Apply the dos to make high-impact slides, and avoid the don’ts for mistake-free presentations.

Put these PowerPoint best practices into play and watch your ordinary slides transform into extraordinary visual stories. Your audiences will be engaged from start to finish.

But even with these tips, crafting stunning presentations can be time-intensive. Instead, let SlidesAI do the work for you using the power of AI.

SlidesAI integrates with Google Slides and PowerPoint (coming soon) to instantly generate professional presentation decks from your content. Simply input your text – SlidesAI will turn them into visually cohesive slides designed for audience engagement.

SlidesAI saves tons of time by handling slide layouts, formats, graphic design, and branding tailored to you. The AI delivers presentation-ready slides in seconds.

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Frequently Asked Questions

What are the dos and don’ts of powerpoint presentations.

Key PowerPoint dos include simple designs, concise text, quality visuals, consistency, accessibility, custom icons, subtle animations, and practice. Don’ts involve distracting backgrounds, walls of text, boring bullets, inconsistent formatting, excessive animations, irrelevant graphics, plagiarism, and winging it.

What is the 5 by 5 Rule in PowerPoint?

The 5 by 5 rule recommends having no more than 5 lines of text per slide and 5 words per line. This keeps each slide focused and text easy to digest. Too much text overwhelms audiences.

What is the 7 Rule on a PowerPoint Presentation?

The 7 rule states that your slides should have no more than 7 bullet points. Like the 5 by 5 rule, this maintains simplicity for the audience. More than 7 bulleted items become hard to retain.

What are the 5 Rules of PowerPoint?

5 key rules are: don’t cram slides with too much text, minimize slides for emphasis, utilize quality visuals, stick to a consistent format, and limit animations. Following these makes presentations professional, clean, and engaging.

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10 Tips to Make Your PowerPoint Presentation Effective

You may have heard of the famous 10/20/30 rule , devised by Guy Kawasaki , for designing presentations. This rule states that using 10 slides in 20 minutes at a 30 point minimum font size is the most effective presentation strategy—but what does this really mean?

The most important thing to remember, particularly if you’re using PowerPoint to convey your message, is to keep your audience in mind when preparing your presentation. Your audience wants a relevant presentation, not just something that is visually appealing .

A common mistake speakers make when designing PowerPoint presentations is being too passionate about it that they put everything they know into it. In trying to get their point across, presenters tend to use complex jargon and impart too much information, leaving the audience confused about the actual purpose of the presentation.

So how can you simplify your information but still convey a powerful message to your audience?

Here are 10 suggestions:

1) Cut out the wordiness

Ironic as it may seem, an essential part of proving a point is to use a minimal amount of words per slide so that the audience is focused on you, not on the screen. It’s rather difficult for any kind of audience to read texts and listen to you at the same time. If you have longer statements, break them down into multiple slides and highlight the key words. This doesn’t mean you limit your content to dull, boring facts. Feel free to incorporate anecdotes or quotes as long as they’re relevant and support your message.

2) Add pictures

Instead of more words, supplement your ideas with vivid imagery. Again, the key is not overusing photos to the point that it makes your presentations look unprofessional. Photos should only be used if they promote or emphasize the main idea of your slide.

3) Use appropriate animation

Like pictures, use animation only when appropriate and only if you’ve completely rehearsed your presentation with the animation flow. Otherwise, they will be distracting and will make it appear that you’ve designed your presentation in poor taste.

4) Don’t overuse numbers

As with words, minimize the amount of numbers you present in each slide. If you have charts that summarize the total figures toward the end, then you no longer need to fill up your entire chart with the little numbers on the scale.

5) Use large fonts

Aside from the obvious reason that larger fonts are more readable, size dictates the impact of your message and a larger one makes it easier for your audience to clearly grasp what you’re saying or want to highlight. Aside from font size, pay attention to the spacing between paragraphs, rows, and columns; you don’t want your text to appear jumbled.

6) Maintain consistency

The whole objective of your presentation is to drive home a point, not to make your presentation look cheesy. Keep your font sizes and the size and format of a box on one page consistent throughout your slides.

7) Limit bullet points

Keep your bullet points to a maximum of 5-6 per slide. In addition, the words per bullet point should also be limited to 5-6 words. It’s also wise to vary what you present in each slide, such as alternating between bullet points, graphics, and graph slides, in order to sustain the interest and focus of your audience.

8) Choose colors and contrast effectively .

Use bold colors and high contrast. A color may look completely different on your monitor than it will when projected on a large screen.

9) Tell a story

Everyone loves a good story , especially if it’s something that they can easily relate to. A good story begins with a problem and the more irritating the problem is for the audience, the more effective your presentation will be once you’ve provided a possible solution for them.

10) Be flexible

In order to develop a strong connection with your audience, you need to be flexible with your slides. During your speech, you may feel that some slides have become unnecessary; therefore you want to prepare your presentation in such a way that you can easily interchange or eliminate them. Conversely, prepare some optional slides in anticipation of questions or ideas you expect from your audience. This will give your presentation the “wow” factor.

When using PowerPoint to deliver a PowerFUL point, your goal isn’t to design the best presentation but the most effective one. This means creating a presentation that your audience can connect with through interest, participation, memory recall, and ideally, learning something useful.

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The 10/20/30 Rule of PowerPoint

I suffer from something called Ménière’s disease—don’t worry, you cannot get it from reading my blog. The symptoms of Ménière’s include hearing loss, tinnitus (a constant ringing sound), and vertigo. There are many medical theories about its cause: too much salt, caffeine, or alcohol in one’s diet, too much stress, and allergies. Thus, I’ve worked to limit control all these factors.

However, I have another theory. As a venture capitalist, I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are crap: sixty slides about a “patent pending,” “first mover advantage,” “all we have to do is get 1% of the people in China to buy our product” startup. These pitches are so lousy that I’m losing my hearing, there’s a constant ringing in my ear, and every once in while the world starts spinning.

To prevent an epidemic of Ménière’s in the venture capital community, I am evangelizing the 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides , last no more than twenty minutes , and contain no font smaller than thirty points . While I’m in the venture capital business, this rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.

Ten slides . Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal. (The only difference between you and venture capitalist is that he is getting paid to gamble with someone else’s money). If you must use more than ten slides to explain your business, you probably don’t have a business. The ten topics that a venture capitalist cares about are:

• Your solution
• Business model
• Underlying magic/technology
• Marketing and sales
• Competition
• Projections and milestones
• Status and timeline
• Summary and call to action

Twenty minutes . You should give your ten slides in twenty minutes. Sure, you have an hour time slot, but you’re using a Windows laptop, so it will take forty minutes to make it work with the projector. Even if setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.

Thirty-point font . The majority of the presentations that I see have text in a ten point font. As much text as possible is jammed into the slide, and then the presenter reads it. However, as soon as the audience figures out that you’re reading the text, it reads ahead of you because it can read faster than you can speak. The result is that you and the audience are out of synch.

The reason people use a small font is twofold: first, that they don’t know their material well enough; second, they think that more text is more convincing. Total bozosity. Force yourself to use no font smaller than thirty points. I guarantee it will make your presentations better because it requires you to find the most salient points and to know how to explain them well. If “thirty points,” is too dogmatic, the I offer you an algorithm: find out the age of the oldest person in your audience and divide it by two. That’s your optimal font size.

So please observe the 10/20/30 Rule of PowerPoint. If nothing else, the next time someone in your audience complains of hearing loss, ringing, or vertigo, you’ll know what caused the problem. One last thing: to learn more about the zen of great presentations, check out a site called Presentation Zen by my buddy Garr Reynolds.

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About the author: guy kawasaki.

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206 Comments

Ahh the 10/20/30 rule. I remember this when you gave your speech at the NYLF Tech forum this year. I found this part to be very useful.

This regime makes presentations better. Thanks. Still, ppt is a monologue at core – unable to adjust to a welcome, hopefully, new idea-detour that could arise between slide 4 and 5 making 6,7…obsolete.

It’s your. Not you’re. “That’s you’re optimal font size.”

there’s always one

Good for you. And good for them: they corrected it (I just sent this to a company in 2020 because it is still excellent advice).

No it’s not. You’re = You are. So, Guy is grammatically correct here.

Guy Kawasaki is blogging

Guy Kawasaki: As a venture capitalist, I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are crap: sixty slides about a “patent pending,” “first mover advantage,” “all we have to do is get 1% of…

Guy Kawasaki blogging

Guy Kawasaki (author of such titles as Selling the Dream – another must read book) has a new blog. One of his first posts really rings true – about the use (and abuse) of PowerPoint. I am trying to evangelize the 10/20/30 Rule of Powe…

Welcome to the tactfully tactless world of blogging! (Per the ‘you’re/your’ comment above…) Since it’s Sunday, some Sunday School words come to mind about making “a man an offender for a word.” (KJV, Isaiah 29:11, 12) Gimme a break. Blogging is best when it is organic, fluid, and spontaneous. This is part of the potency of it all. If Christine can’t handle a typo or grammatical faux pas, she should read something other than your (or is it ‘you’re?’) blog (or anyone else’s for that matter). Did you get anything else out of the post, Christine? Forgive the in-your-face comment about the comment, but what a poster child case-in-point for blogging arrogance your comment is. Great post, Guy. It made me think about my posts. That’s something cool to take away from your blog. I look forward to reading more. Keep it up!

Guy Kawasaki on PowerPoint

Guy Kawasaki makes some interesting comments on PowerPoint presentations he sees on a regular basis….

Guy, SERC worked for my Menieres – it doesn’t help with the tinnitus and doesn’t stop the hearing loss, but has stopped all problems with vertigo. Worked immediately for me. Cheers, Rob

So it appears that Guy Kawasaki(please don’t tell me you don’t know who he is or Ishall be…

The rules of PowerPoint

Guy Kawasaki has some excellent pointers on how to use PowerPoint effectively.

Very good post. I agree that PP presentations should be made as painless as possible. Fabrice Grinda’s “Fund Raising 101” (http://www.fabricegrinda.com/?p=27) pretty much deals with the same topic, but suggests even fewer slides. Edward Tufte also has some general presentation tips: A summary can be found at: http://www.cgl.uwaterloo.ca/~csk/presentations.html What’s your take on these?

Guy Kawasaki: La regla 10/20/30

Guy Kawasaki no es alguien que ‘suene’ mucho a la gente, sobre todo una vez despejado el hecho de que no tiene nada que ver con motos japonesas. Guy es uno de los primeros empleados de Apple, uno de los primeros “evangelistas” de la industria i…

I used to be of the same opinion, but then I saw this presentation video by Dick Hardt: http://www.identity20.com/media/OSCON2005/

The Art of the Start

I recently finnished reading Guy Kawasaki’s “The Art of the Start”, a book full of good advices for any entrepreneur. I especially liked the chapter called “The Art of Being a Mensch”. Too seldom I encounter any referrences to being

I recently finished reading Guy Kawasaki’s “The Art of the Start”, a book full of good advices for any entrepreneur. I especially liked the chapter called “The Art of Being a Mensch”. Too seldom I encounter any references to being

I completely agree on you, especially about the font size. I always use at least 30 points. And I more and more tend to use slides with only two or three words on it. It’s only a guideline. Watch the presentations of Steve Jobs and learn. Leaner is better! And: Welcome to the blogging community, Guy! I really appreciate this.

Guy, First, welcome. I always tell people that you’re the proto-blogger, from back in the days of the EvangeList. So, let Winer take credit as being the first blogger, you’re the first I read regularly (Dave was second…). Good to have you here as an actual blogger. 10/20/30. Love it. Simple, memorable and it makes sense! I’ll be using it and sharing it.

Guy, great to have you in blogging space. I have been involved in venture capital for 10+ years and agree totally with your post. Why do entrepreneurs try to educate e.g. VC specialized in mobile industry with market data rather than explain some insights which have enabled them to set up a business with true competitive advantage. mikko

Guy Kawasaki on the10/20/30 Rule of Powerpoint

I found that Kawasaki’s brand new blog is already helpful, in a backhanded way. I have been working with a number of startups in the past decade, and I continuously struggle with founders about their powerpoint addictions: too many bullets,…

I am trying to evangelize the 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. As a special service to Lotus Marketing: I…

Great post. Point is – people have short attention span. They want information quickly, without the hassles of noise (too much data) or errors (not enough knowledge). I have my 100/10/1 rule: 100 pages detailed plan (in writing), 10 minutes talk (PowerPoint), and 1 sentence elevator’s pitch (the gist of the idea). The detailed plan forces understanding. The presentation presents the highlights. And the Elevator’s Pitch generates interest. I found that I failed when I didn’t use the 100/10/1 rule, and I succeeded when I did. Try it out. It works.

I also saw the identity 2.0 presentation after an email from Guy’s mailing list, and based on that idea, I did a presentation at work. It went wonderful and has caused a great deal of impact. I found that one of the best things is that people have no other choice than to pay attention to the presenter, instead of reading ahead of the presentation.

What not to do in a presentation: http://static.flickr.com/28/58697220_0f5db5fe00.jpg If you have a slide that looks like that, you suck. That’s all there is to it. I also recommend using Keynote. It came along just in time to save my life, because if I’d had to do one more WWDC talk with PowerPoint, I’d have shot myself. -jcr

Gr8 post! Where would u include finance in those slides. I tried to contain my presentation in 10 slides but that is one more slide i have to put in. Last discussion I had with some angel investors, whole meeting turned in discussion rather than power pt controlling the flow.

From The 10/20/30 Rule of PowerPoint: Its quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. [] Sure, you have an hour time slot, but you&#8217…

Guy, do me a favor: as someone who has to listen to a lot of VC-funded startups give their pitches *after* they’ve gotten your money, I beg you to force all your funded startups to observe the 10 .ppt rule. I’ll give them 30 minutes and don’t care about type size, but the majority of funded companies seem to think 28 slides and 60 minutes is what they need to convince me that they are patent pending, holistic, proactive and will sell to 90% of the Fortune 5000 – let alone China. So, if you make those who want you money stick to a renamed elevator pitch rule, please do so with your funded companies as well. Regards, John P.

So yes, great advice. I have been attemptinng to follow it for years. So how come every funding source says “nice presentation, send us your business plan” and then they expect a 90 page bplan that itemizes everything down to postage and is projected quarterly over 5 years. C’mon guys. Anything over 8 months is a guess. can’t you multiply by 2 for each year just like the poor entrepreneur that puts those numbers together?

Although I’ve only seen a few pitch presentations, I would say that instead of making the rule 10 slides, make it 10 concepts, because sometimes you may want to have say 3 or 4 slides to convey a concept. That and I’ve always been a huge fan of the Steve Jobs keynotes. :) Great Article. There are far to many bad presentations out there.

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Edward Tufte dislikes PowerPoint and explains why in an article about the contribution of PowerPoint to the Columbia disaster. My other models for NASA are Feynmans lectures on physics, and the A3 page (or 11 by 17 in) folded in half. You can…

The 10/20/30 PowerPoint Rule

Guy Kawasaki has posted some great guidelines for delivering effective PowerPoint presentations at his blog (see it here). He calls his theory the 10/20/30 Rule. It goes something like this: No presentation should be bigger than 10 slides, last lon…

The 10/20/30 Rule of Powerpoint

My fellow Corante Web Hub member Stowe Boyd posted about the 10/20/30 rules of Powerpoint, which originally comes from Guy Kawasaki. Stowe actually extends Guys idea with a 1/10/20/30 notion, meaning that each slide should make one part of your

So the next time I’ll present my business modell to VCs I’ll try to follow your rule. We’ll see if it’s convincing…

10/20/30 Rule of Presentations

The 10/20/30 Rule of Presentations…

Let’s keep in mind folks, following these rules will just make your presentation better, it won’t make your business model not suck. Also, a big fat no-prize to the person who can use “bozosity” the most in a coherent blog post. ;)

You’ve been dugg! http://www.digg.com/links/Making_great_PowerPoint_presentations_-_the_10_20_30_rule

I also remember this from your NYLF presentation, I remember our Tech Talk group discussing how great your presentation had been. Nice to see you getting into the blogging world : )

The 10/20/30 Rule of presentations

Guy Kawasaki has a post on his blog about the 10/20/30 (10 slides/20 minutes/30 words) rule of good PowerPoint presentations. (Not the first time hes done this particular pitch but then again, Martin Luther King Jr. did a whole bunch of…

presumably you do have Meniere’s & not benign vertigo (sounds like it). I suspect you would have looked extensively. The reason I ask, is the tx of BPV with mechanical maneuvers to move the “ear rocks” — see links. (info barter – you re: powerpoint; me re: tim hain, md website): Menieres – http://www.tchain.com/otoneurology/disorders/menieres/menieres.html BPPV – http://www.tchain.com/otoneurology/disorders/bppv/bppv.html

links for 2006-01-04

Resume of the guy who watched Tsunami (tags: Dogs Brooklyn Friends) Memorable Quotes from “Six Feet Under” (2001) (tags: tv Film) “Let the Good Times Roll” by Guy Kawasaki: The 10/20/30 Rule of PowerPoint (tags: Design gtd leadership Speaking…

I was just wondering what you were up to these days!. Thanks for the post, I will definitely use it.

How to make power point presentations easy and understandable

An article making the rounds today discusses effective Power Point presentations for venture capitalists. It talks about a 10/20/30 rule of Power Point. It’s an interesting article and one I am sure works with venture capitalists, but I’ve found some t…

Some very good points there :)

The 10/20/30 rule seems pretty rudimentary, why didn’t anyone come up with this before? It seems it could be very innovative so i’m definately willing to try [for the most part] to abide by those three simple rules and hopefully everything will turn out spectacularly.

Guy, I would love to see a good example of a “call to action” for 1) investors 2) customers

10/20/30 Rule of PowerPoint Presentations

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Guy Kawasaki, PowerPoint 10-20-30 rule it’s all over the blogosphere, and deservedly so, as Guy really nails down some of the long time obstacles and myths about effective presentation design and delivery. What Guy Kawasaki advocates is nothing more th…

Guy Kawasaki, powerpoints and the 10/20/30 Rule

Guy Kawasaki, who has now launched a blog, has some good advice for anyone considering a powerpoint presentation: … I am trying to evangelize the 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last n…

Good work. I have to prepare usually 2 to 3 slide shows a week. Granted, I am not a venture capitalist, but those rules are a big help.

10/20/30 Blues

Guy Kawasaki wants you to clean up your Power Point mess. As a venture capitalist, I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are crap: sixty slides about a “patent pending,” “first mover…

Happy to see you in the blog-o-sphere, as I have visited Rules for Revolutionaries more than once this past year and have been listening to ‘Art of the Start’ off and on. On 10-20-30, Good general rule to follow, but have seen some spectacular dissidents as of recent ~ http://www.identity20.com/media/OSCON2005/ Cheers, Gregg

I’m an entrepeneur racing after a dream of becoming a VC if I make it into the big leagues. And this was one of the most valuable resources that I ran across since this is exactly what I hate to…

Saving us all from PowerPoint abuse

Flying text, sound effects, animation and retina-burning colour combinations are included in PowerPoint presentations for one reason: because theyre there. In the interest of looking more professional, polished and creative, we&#8…

Guy Kawasaki sucks.

10/20/30 Rule of Powerpoint

Guy Kawasaki makes a good case for The 10/20/30 Rule of PowerPoint. I am trying to evangelize the 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font …

I have been making slideshows since 1970, back when it took 4 hours to make the original art for a color slide. PowerPoint is very good, and fast, for making outstanding slide shows. I agree with Guy on his approach to slide shows. Business pitches are a little different than training programs, but there is much more to developing a presentation. Review this article I wrote regarding visual communication http://www.jrneaves.com/instructional_graphics.htm. The biggest abuse I have witnessed is the use of “stupid” text animation and spot animations that add no value to the visual communication (i.e. “the dancing rabbit”, “barking dog”, and so forth. The most important part of the presentation is the complete, expert knowledge of the subject matter by the presenter. Complete knowledge of the subject matter eliminates the need for “wordy” slides and reading the slide to the audiance from the slide, normally with your back turned to the audiance. Remember, the slide show is there to support the message and information transfer. It is NOT the message. PowerPoint is a tool. It does not relieve the presenter of being and integral part of the presentation and message transfer, regardless of whether it is a business presentation or a training program.

Follow the url http://www.jrneaves.com/instructional_graphics.htm for the article. My post included a period at the end of the sentence which was included in the url. The article is worth a read.

Entrepreneurship guru Guy Kawasaki riffs on the 10/20/30 Rule of PowerPoint. No more than 10 slides No more than 20…

Might I suggest 5/10/20/30. As before but use the same presentation NO MORE than 5 times. Keep it fresh! http://lake.blogs.com

like the idea of 5 ;)

In my experience the best presentations have hardly any text in them. I was once told a great presentation consists of three consistent parts: Hook, Point, Illustration and ends with Punch. So add to the 10/20/30 Rule and you’ve got a nice guideline to entertaining through quick and precise storytelling.

Good tips. While for a somewhat different audience, and old (not necessarily computer-related), I find these helpful as well: “Giving a Talk,” Prof. Bruce Randall Donald at Dartmouth College: http://www.cs.dartmouth.edu/~brd/Teaching/Giving-a-talk/giving-a-talk.html Great stuff.

10-20-30 I love it but what about the “people” who insist on printing out the powerpoint to read it and complain that they can’t follow it because there’s not enough in there? Are we all now supposed to create a complementary supporting document too? Maybe the problem is as Tufte says – powerpoint itself? thx.

Preparing for the SharePoint Community Advancement Initiative

Note to self: Remember to read Guy Kawasaki’s 10/20/30 Rule of PowerPoint before preparing…

Let the Good Times Roll by Guy Kawasaki: The 10/20/30 Rule of PowerPoint

Guy Kawasaki gives good advice in using the 10/20/30 Rule when using PowerPoint in a presentation.

How to use PowerPoint More Effectively Using the 10/20/30 Rule

Userful, I hope have chance to show you my PPT in your rules. FOB business forum,A professional forum in China, if you have time, please have a look. http://bbs.fobshanghai.com

Common icons for PowerPoint slides and presentation tips

When preparing a slide desk for a presentation I often look at other Microsoft talks and sometimes borrow…

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Why have I gotten myself into

I’m starting to believe I chose the most boring degree to persue ever, business management. If it wasn’t for Arthur Andersen screwing a bunch of companies up, there wouldn’t be much to talk about in class and my textbooks would…

What have I gotten myself into

Improve your PowerPoint-ing

Diet Pills Archives – Diet Blog

The Progressive Blog Alliance HQ. The Central Node of the PBA … Submitted by diet pills…

This is very useful information for everyone! Thank you for sharing this. I also got a chance to hear this from Guy first hand from his presentation at San Jose State University. In addition, I took notes on his presentation and posted them here on my blog: http://e-bizz.blogspot.com/2006/02/10-steps-of-entrepreneurship-guy.html Thanks again Guy for all of your incite and great advice! Christopher Salazar

another guideline for presentation: http://www.rand.org/pubs/corporate_pubs/CP269/CP269.pdf it comes from *really* smart people (RAND)

Power Point: the 10-20-30 Rule

I truly dislike PowerPoint presentations. I know they have their place and have phenomenal advantages in some situations, but every time I am subjected to one, no matter how good i…

La règle Powerpoint des 10/20/30

Je viens de tomber par hasard sur le blog de Guy Kawasaki. Comme son nom ne l’indique pas, ce brave homme n’est ni français ni vendeur de motos, mais capital-risqueur californien. Une note de son blog m’a particulièrement intéressée :

PowerPoint rules

A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than 30 pt.

How to captivate an audience

Read a nice post on Seth’s blog the other day. He’s right: creating a good PowerPoint presentation is not that easy. Making it interactive is one possibility. Taking the 10/20/30 rule into consideration another one.

Put the Wow up Front!

Hackoff.com author and serial entrepreneur Tom Evslin has been posting a nice VC Primer from an Entrepreneur’s POV. He is on target with most of his thoughts and his recent post regarding VC presentations is a good read. Guy has also chimed in on VC …

Re: your comment – “The only difference between you and venture capitalist is that he is getting paid to gamble with someone else’s money.” I think you’ve described a commonality between the VC and the entrepreneur, rather than a difference. The reality check many would-be amazing entpreneurs (and all their staff who natter for a raise before actually producing anything) should get a smack over the head with is that once they’ve got in VC funds, THEY, themselves, are being paid to gamble with someone else’s money.

I used to be of the same opinion, but then I saw this presentation video by Dick Hardt:

Use Powerpoint to enhance your presentation, not cripple it

I’m not the first person to point out that Microsoft’s mainstay meeting and presentation application Powerpoint is usually anathema to any sort of useful communication, and that most speakers rely on it as a crutch rather than a memory jog, but I just …

Can Apple make me a better presenter?

Well if I can learn any of the Steve Jobs magic then yes, they probably can so I decided to register…

I found the 10/20/30 rule to be the most useful part of your entire book. I had the opportunity to put it into action a few months ago at a (VANJ) Venture Association of New Jersey Event. As predicted there was no working projector, no cd- rom in for the laptop, and no microphone. Even though we were told to expect all three. Having read your book, I was fully prepared to belt out my presentation with no slides and I proceeded to follow your instructions to the letter. The result? Well since the topic of the luncheon was “Pitching to VC’s” I was honored to have the keynote speaker Chris Sugden of Edison Venture Fund remark to the audience that my speech was a perfect example of how to deliver! As a result I made two great Angel connections at the luncheon. Fundraising has not been easy, but you’ve helped clear a lot of the fogginess and I thank you for you effort, advice and enthusiasm. – NC

Do your Graphics Say the Wrong Thing?

Can you figure out what the sign says? I couldn’t. Find out why.

Makes good sense to me. I see too many long winded presentations. I also like to use charts rather than bullet points, and talk around it.

Three numbers for better PowerPoint Presentations

102030!The best advice is often the simplest; Remember three numbers Apply what they represent Youll make better PowerPoint Presentations. Guy Kawasaki tells you how

I was looking at Guy’s Law of Premoney valuation. I am curious why he has -$250K for each MBA. Is this tongue in cheek, or will an MBA truly destroy company value early on? If yes, what are the characteristics of the typical MBA that would put this drag on the organization?

What’s wrong with 90% of convention presentations?

Everyone’s attended useless presentations. My guess is that 90% of all the speakers I’ve heard have fallen into one or more of the gaffs below.Which is sad. Hundreds of attendees have paid and given up time to learn something only to …

fantastic post – I think this rule has tremendous value **************************

Thanks! Glad that you liked it. Guy

10 20 30!The best advice is often the simplest; Remember three numbers Apply what they represent You’ll make better PowerPoint Presentations. Guy Kawasaki tells you how…The 10/20/30 Rule of PowerPoint – Guy Kawasaki (It’s just one of his Top 10

Guy Kawasaki – Art of the Start

Guy Kawasaki did a book called Art of the Start. He posts about that in his blog as well. This time, however, he has a video out. Both instructional and entertaining. Tags:No Tags…

Hi Guy. This is totally unrelated to your main content, but still relevant to you ;-) I got Meniere’s disease too. Mine attacks in the rainy season — when (I’m guessing) my colds clog my allergic nose, overloading the balancing mechanism in my ear. Doctors have recommended a slew of meds but in the end, it’s really just self-management as you say. I cut down on coffee and chocolate and inhale steam whenever my sinuses feel clogged. Ciao! ************************ Ben, I’m so glad to hear (no pun intended) you have your Meniere’s figured out. I get about 3 attacks of vertigo per year. Maybe God is telling you to move to Hawaii! :-) Aloha! Guy

“…contain no font smaller than thirty points.” How come most consultants’ slides use <20 pt fonts?

http://www.abstractdynamics.org/linkage/archives/008127.html

Signum sine tinnitu–by Guy Kawasaki: The 10/20/30 Rule of PowerPoint…

I can not open the pictures. http://static.flickr.com/28/58697220_0f5db5fe00.jpg who can help me? *^-^#

hmmm… this is good. even though I am not sure about the font 30 part. I am a font 24 or a font 20 user and tend to think that I am pretty effective..

Five things to do at the start of every sales demo/presentation

Five Things To Do At The Start Of Every Sales Demo/Presentation While working for SAP nearly a decade ago there was a Demo training us sales engineers were asked to attend. I can’t recall the name of the company that…

Really Bad PowerPoint Kills People

No longer does Really Bad PowerPoint kill only brain cells and patience. Now it kills US soldiers. I have resisted commenting on Really Bad PowerPoint here because so many others do it better. Seth Godin coined the phrase, and Garr

I’m an admitted bullet point cripple. I can’t seem to avoid them since it’s how I think… hierarchical and logical. One of the resources that assisted me with my Powerpoint Presentations is Cliff Atkinson’s Beyond Bullet Points. I have the freely distributed PDF if you’d like to see it. His approach is to make your point visually with your presentation – not with text. The science behind it is that people remember visuals but not text. Let your pictures do the talking… and talk about your pictures. Regards, Doug

Everything You Wanted to Know About Getting a Job in Silicon Valley But Didn’t Know Who to Ask

by: Guy Kawasaki Many people ask me for advice about getting a job in Silicon Valley, so heres the inside scoop. Not everyone will agree with this advice, and some will outright deny what Im saying, but if you use…

All too true, even in Europe where communication is in English, which the majority of the participants use as their second language. The objective should be clarity above all and yet people bog themselves down with dozens of slides which the presenter more or less, reads. The result is – the audience reads faster than the presenter speaks and when finished they go to sleep until the next slide comes up (if the presenter is lucky and they haven’t passed into a deeper comatose state). I try to convince my clients to ditch bullet points completely and am surprised at how many still respond “…but what do we print out at the end?”

10/20/30 Presentation Rules

Guy Kawasaki 가 2005년 12월에 쓴 프리젠테이션 팁에 관한 글을 요약하자면, 1. 파워포인트는 10페이지 정도로, 2. 프리젠테이션은 20분정도, 3. 글자크기는 30포인트이상으로. 1. 가끔 사업계획서나, 프리젠테이션 자료를 보면 심지어 50장, 60장짜리도 있고, 컨설팅보고서를 보면 100장, 200장 되는 자료도 있다. 나 자신도 사람들이 그렇게 많은 양을 왜 굳이 파워포인트로 작성하려는지 모르겠다. 요약이 안 될만큼의 분량이라…

many people have this silly perception that the thicker your report or the more PPT slides you show, the more intellectual and “great” you are. Sigh… I fall asleep after the 10th slide and your article couldn’t have been timelier!

“Total bozosity” aint it ‘Bogosity”! vEnkAt

10 reasons needed for venture capitalists to fund your idea

Big time venture capitalists have hundreds, if not thousands, of business plans sent to them from aspiring entrepreneurs every month. As an entrepreneur looking for funding from venture capitalists, you would count yourself fortunate if one of them sin…

Kudos on your 10/20/30 Rule of PowerPoint!

Thanks Guy.

I hate PowerPoint. More precisely, I hate my PowerPoint. Granted, I know the rules, but apparently, I also like to sound of my own voice and the look of my own words. Conceptually, I well understand that less is more

links for 2006-09-21

The 10/20/30 Rule of PowerPoint (tags: presentations business) The Zen of Business Plans (tags: business startup) Blue Flavor (almost) a Year Later D. Keith Robinson reflects on the first year of running a business (tags: business webdesign) Real Wire…

Présentations PowerPoint efficaces, maîtrisez les 5 S !

Un projecteur qui ne fonctionne pas. Des caractères trop petits à lécran. Un écran mal situé. Un auditoire dissipé (la journée a du retard et lheure du lunch approche), votre patron vous demande de clarifier votre idée. Voi…

Excellent rule! You hit in on the head. I laughed when you mentioned the 10 point type. I saw one of those recently. I read ahead. It is a bad “persuasion” presentation when you don’t take the necessary time to truly know your topic and just use your powerpoints as MAJOR points. Keep up the great posts! Zachary Romero www.profitableink.com Transforming Words Into Gold

No tinnitus. no vertigo and no hearing loss anymore for our VC-Audition. Thanks, Guy, we just pressed our presentation to 10 slides with big letters – and that was a real good exercise. Point out the most important topics, forget the line of explanations, the special developed graphics and so on. It will be interesting to see and report, how our European VC-People accept such a presentation. I think, they are not used to 10 slides, so you get attention – but in Europe they might think you took it a bit to lazy. I’ll report on this in a month. amprice is the fastest growing online-marketplace in Germany, based on the Merchands input to develop a place, were they like to deal. We are building the community, which was lost at other marketplaces. And it works!

I recently sat through a 75 minute Power Point presentation with over 165 slides! 5 years ago when the speaker started out he had 15 slides. He was a lot better speaker 5 years ago – at least I could remember the points he made. Now it’s a blur. We’re all infected with “more is better” to a fault. You’ve hit the nail right on the head with this one. Warmly, Patrick McEvoy President Rainmaker Gateway http://www.rainmakergateway.com

Guy Kawasaki and more on Day One of Pubcon

Audio of the Day: VV Show #39 – Guy Kawasaki Originally uploaded by divedi. Guy Kawasaki’s keynote was inspiring. The powerpoint-driven conference meets the un-conference keynoter. It’s a wonderful treat when you get more out of ten slides with two-word

Using digg and Netscape to get traffic

In the last couple of months more and more bloggers have been catching onto the power of [digg](http://www.digg.com) and [Netscape](http://www.netscape.com). Bloggers have realized that if they get their blog on the homepage of digg or Netscape thousan…

LiveMeeting Best Practices

As part of my role here at Microsoft, I spend a significant amount of time in LiveMeeting doing presentations

This rule rocks. I made a good (great?) presentation to a few execs but when they tried to read my slides, they squinted. And I knew I had broken ‘the rule’. Lesson learned. Others beware.

Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting and venture capitalists are very normal. (The only difference between you and venture capitalist is that…

It’s like alcohol abuse. Most people know that too much content won’t do them any good and yet so many will still go out and make a bloody idiot of themselves in front of large groups of people. Some now and then; others at every given opportunity. There should be a health warning on every PowerPoint packet; “Excess content can cause hearing loss, ringing in the ears or vertigo”.

Ripple effects of iPhone

I have tried to avoid this overly-talked-about subject, but can’t help since Jari asked so kindly: It would be fantastic to hear a bit more about your thoughts on the iPhone, the (positive) challenge it throws on S60 and…

Using PowerPoint to Sell

PowerPoint can either make the sale, or kill it.It can either stir an audiences mind, or put them to sleep.It will either keep your audience focused on you, or on the slides that youre trying to talk to them about.I…

Guy Kawasaki,  Apple Evangelist turned  Venture Capitalist (Garage.com) also blogs.  As I was wandering the net, I ran into a posting/rant about Powerpoint presentations.  As he tends to see a lot of them, the  good, the bad and the ugly,  he has…

For sales presentations, I follow and train people in the 3-to-5 rule: * 3-to-5 slides * 3-to-5 bullets * 3-to-5 words

Great article, and great book in “The Art of the Start.” My partner and I have found you to be an incredibly helpful resource in our quests as entrepreneurs. I hope to meet you one day to thank you and get you on our side =P. What a great Guy (no pun intended =P)!

Top-Ten Of Guy Kawasaki

As I like to do business as unusual, here is the first of a series of Top-Ten lists. Usually, you publish that kind of thing at the end of the year. I like to publish mine after everybody, at the

Bad Powerpoint – different views on what makes a good pitch

Seth Godin recently reposted his views on how so many companies create really bad powerpoint decks with uninspiring, boring information presentation. His key message – a picture is worth a 1,000 words. For example: Can you trust job candidate intervie…

…but you’re using a Windows laptop, so it will take forty minutes to make it work with the projector…

Couldn’t help yourself could you? What I like about your post is that it quantifies what makes an effective presentation, something very useful for technically-minded people like yours truly.

That was great! I wish I could have read that four years ago when I was giving powerpoint presentations (it seems like daily) at USC.

This is one of the best (and easiest) tips on presentation techniques that I’ve heard. I also think and others may attest to it: Present the best you can, and if you have to, use powerpoint. http://www.TonyZaki.com

While 10/20/30 is might be good for making pitches, I am not sure this rule would be strictly applicable to all PPT presentations. I think specifially of presentations intent on presenting research results. For a general audience 10/20/30 would be appropriate, but for specialists one must expand that rule to 20 at most. I would like to suggest a revision to your rule 0/10/20/30 Absolutely 0 animations/ transitions/ or sounds unless they relate directly to the presentation … I can’t tell you how annoying it is to listen to a speaker begin to bumble as they are distracted by animations they forgot about.

Presentations and Pitches, RE Style

And by RE I mean Renaissance Entrepreneur, a term coined and slightly explored in the previous post of this blog. I’m sure many people who read this have already read Guy Kawasaki’s famous 10/20/30 Rule of PowerPoint; in case you

Extraordinary: Presentations

Here are a couple of links that will help you give extraordinary presentations. Enjoy! OSCON 2005 Keynote – Identity 2.0 (must watch!)Dick Hardt | Founder CEO, Sxip Identityhttp://identity20.com/media/OSCON2005/The 10/20/30 Rule of PowerPoint by Guy Ka…

First time visitor, found my way here through the links from some local blogs. Great post and sage words regarding power point and pitching. I agree with the other comment regarding 0/10/20/30 modification. Also wanted to mention a rule that has served me well called the 6X6 rule for text slides. No more than 6 bullets per page of 6 words per bullet. This way your bullets are speaking points to remind you what to say and avoid that painful reading from the slide thing. Alternately a picture really is worth a thousand words and if you can make your point with a picture it can add variety to the presentation.

We see a fair number of formal and informal pitches (presentations to the uninitiated).  I was asked to be part of a review panel today my parting advice was the now famous 10-20-30 rule: 10 Slides 20 Minutes 30 Point Font This rough guide is …

Best presentation on SlideShare is not the Best presentation live! There is a fundamental mistake presentors make when using visual aids such as powerpoint. They confuse their notes (which is a roadmap to know what to say and in what order), with visual aids (which should only be used when a visual can render a concept more effectively than words). In most presentations, the “slides” become the notes thus diminishing the value-added of the presenter. SlideShare presentations however, do not have a presenter. Nobody is sitting next to you to comment on the slides. Therefore it OK to have more text than you would if it were a live presentation. Nobody would think that a great TV ad could be a great radio ad and vice versa. Therefore, the conclusion is this: the best presentation for slideshare will not be the best one to present live.

Hie there, Thanks for this great post, i’ll indefinitely try to implement in my future presentations:) vib.

Finally someone who also is annoyed from dozens of powerpoint slides. Some people seem that they just want to show how much they can do with ppt and forget about the audience.

Guy Kawasaki VC blog

Came across Guy Kawasakis blog last night. Hes a successful US VC and seems to have a large following in the US. I particularly like his Top 3 posts, which offer good advice for those seeking VC money. The 10/20/30 Rule of PowerPoint…

Time to Trash PowerPoint? No just be smarter in using it.

I’ve been doing a number of presentations in the past few months and so was very interested when I came across an newspaper article saying: The use of the PowerPoint presentation has been a disaster. It should be ditched. —

PowerPoint when Thinking is Critical

The year I worked for Dave Snowden’s IBM Cynefin Centre, I was required to use the official Big Blue PowerPoint template. Based on 12pt Arial, the template was impossible to read, even close to the screen. The year after, when Cynefin went independent …

powerpoint is useful when you must interact with the presentation or you must show some multimedia files, animated graphs and so on… if you have to pass a message sometimes is better to use the “ancient”… but useful paper.

This will help me with my power point (I’ve committed a few of those sins in the past). It’s a great tool in the hands of someone who knows how to use it. Most everyone else should stick to a flip chart and magic marker.

PowerPoint 10/20/30 rule

When you are preparing a presentation, you have to determine if you are teaching or preaching. In December, Guy Kawasaki had a great post on how to build a PowerPoint presenation. I recommend you read the entire post, but here are some key points: Ten …

That was so inspiring I think that my newspaper will turn out to be a big hit. Thank you.

This regime makes presentations better. Thanks. Still, ppt is a monologue at core – unable to adjust to a welcome, hopefully, new idea-detour that could arise between slide 4 and 5 making 6,7…obsolete. http://www.arcocarib.com

I mean this in the best possible way: of all the things that Guy has contributed to the business community, the 10/20/30 rule is the greatest.

Guy, you are a genius. My family said that this couldn’t be done, but I did it, and got great feedback. I’m onto my second presentation as a born again PowerPoint user!

INSPIRE AND PERSUADE WITHOUT THE POWERPOINT

I just finished writing a speech and building a PowerPoint presentation for a client. (How ubiquitous PowerPoint is these days!) This is a speech designed to persuade the audience to use the services of an organization which they distrust and

3 regels voor een goede ppt!

Volg de 10-20-30 regel: 10 slides 20 minuten 30: fontsize blog artikel

How is your presentation

I recently attended an errors and omissions insurance seminar that featured a power point. Jealous? I was shocked that people still create power points that are word for word with what the speaker is saying. Please never do that. The

Guy – You recommend (in your book “The Art of the Start”) that people only use dark colored backgrounds on PowerPoints. I was always told to only use LIGHT colored backgrounds so that meeting attendees could take notes on the printed presentation. Any thoughts on this?

Nothing really important can be reduced to power-point. Would Lincoln have put the Gettysberg Address on Power-Point? Would Franklin Roosevelt have put anything he ever said in a Power-Point presentation? Skip the power-point. Look me in the eye and tell me what you want to do. I can understand it without the C.B. DeMille special effects. If you can’t explain it without the Power-Point, you don’t understand what you want to do.

Ten Things You Didnt Know About GuyKawasaki

“The only thing worse than a presentation which sucks is a presentation which sucks and you don’t know how much longer it will suck.” Some of you have been asking for me to put up my fantastic and in-depth interview with Guy. So here it is – Form…

Have to say, you’re selling yourself short if you think this is only applicable to entrepreneurs and venture capital. I’m an academic (a catch-all term for someone who spends most of his time with his nose in a book and has very little chance of seeing the kind of money a successful entrepreneur would make), but the same basic principle apply, and they apply in an awful lot of situations. The most obvious of course is conference lectures. It is becoming more and more common (even in dusty disciplines like mine: literature) to utilize technology in a presentation, and all that you’ve said is true of a venture capitalist is also true of a conference audience. It’s also true, however, in print: particularly in terms of trying to sell yourself to a publisher. Finally, though some of my colleagues forget this, it is true of teaching. Students, whatever we choose to believe, can only digest so much information at a time, can only read print that is so small, and have short attention spans. So you are actually much wiser than you know, but I definitely like the easy formula you’ve created.

Life by PowerPoint

A couple of years ago I led a panel on online learning among nonprofit organizations at N-TEN’s National Technology Conference. As it happened, Guy Kawasaki was one of the keynote speakers at the conference, and I had the pleasure of

Nice article. Also known as “Less is more”

I tested it two days ago…it works!

10 Tips for a Killer

10 Tips for a Killer Presentation

Pitching your idea

As an intrapreneur you will have great ideas all the time (at least I have :-)). After thinking a little bit more of them, the most “great” ideas, are not that “great” anymore. But occasionaly you really have an idea, you are so convinced of, that you …

quotin… Nothing really important can be reduced to power-point. Would Lincoln have put the Gettysberg Address on Power-Point? Would Franklin Roosevelt have put anything he ever said in a Power-Point presentation? Skip the power-point. Look me in the eye and tell me what you want to do. I can understand it without the C.B. DeMille special effects. If you can’t explain it without the Power-Point, you don’t understand what you want to do. im my humble opinion, a Powerpoint presentation could help you pitch your idea 1000 times better than pages of business plans…

quotin… Guy – You recommend (in your book “The Art of the Start”) that people only use dark colored backgrounds on PowerPoints. I was always told to only use LIGHT colored backgrounds so that meeting attendees could take notes on the printed presentation. Any thoughts on this? dear kevin, i always use a dark background presentation, but when i print it, i add a space with lines for notes:) it’s the best way in my opinion!

I agree…for this reason you need a great presenter, rather than a great presentation…

Getting funded: just a few notes

geovisit(); Here’s a quick summary of the TC40 discussion on getting funded. First, if you’re like most of us– that is, not from Stanford, and not with serial credentials– the overall message was to just focus on bringing the…

Cultivating Good Audience Karma with the 10/20/30 Rule

Casual Friday: Pecha Kucha

I’ll admit straightaway that I’m a sucker for good presenters. It’s kind of a sad infatuation, actually, since they’re such a rare breed these days. Much has been written about different techniques for giving explosive, emotion-filled presentations (My…

How To Create a Web App

This is the second post in our series on how to run a startup and develop a product. In part one, How To Bootstrap Your Startup, we outlined the process of bootstrapping your company into existence. In this post, we…

I suggest to bloggers such as yourself: please get to the point soonest. For example, “The 10/20/30 Rule of PowerPoint: It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.” And then the 10 point list. The following text could have the rest, the clever chatter, and other details. There is so much to read these days, I wonder why people post two or three paragraphs of usually not-funny, not-interesting text. At least, I wonder this when I read info-type articles. I read your article for the info, which I liked, and thank you for it. Sorry for my own wordiness.

The amazing 10/20/30 rule that nobody listensto

Ever make a Powerpoint? Of course you have and in high school we do it a lot. But sadly most of them are BORING AS HELL! Until Guy Kawasaki came along, most people would type everything they could onto their Powerpoint into tiny 3 point font and then j…

How can we apply the 10 20 30 rule to a business plan? Just thinking…

This was a great bit of advice.. to the point and precise.. and i thank you for the same.. Wonderfull.. you may have started a new company here.. Thanks

Lol, the PPT company…just doing executive presentations… Pierluigi Rotundo

LOL. Entertaining post, but ultimately great advice on presenting. Being a designer of high-end PowerPoints for several years now, I can say that you are on to something here. It’s true about font sizes…people forget when they are laying it out on their screen that the text will look tiny when viewed from a distance, even on a large screen. I especially liked the part about it taking 40 minutes to get a Windows laptop to work with the projector. :)

Online Slide Shows: Not So Scary

It’s Halloween today, and I have a scary topic to discuss. No, this is not about ghost or goblins or even terrorism, wildfires, or avian flu. No, I’m here to discuss the horror of online slide shows. Despite Edward Tufte’s PowerPoint critique, slide s

Yikes, I think I have Ménière’s too!

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Eric Feng on the Public Speaking Blog recently posted 250 Things You Wish You Know That Will Guarantee Your Speaking Success. Im skeptical when I read phrases such as guarantee your speaking success, and Im even more skeptic…

This rule is really becoming famous. I read about the 10/20/30 rule in the printed version of German business magazine “Wirtschaftswoche” (kind of Business Weekly for German speaking countries). They covered Powerpoint’s 20th birthday and elaborated on Guy’s advice in a separate text box (his name was mentioned)!

Tips for raising capital……

Following on from my last post I thought I’d share a few tips on raising capital funds. It always helps

Have you ever seen Don McMillan’s presentation on how to give a PowerPoint presentation? You can find him easily on YouTube. He’s a former engineer and now a comedian. He makes good points on how to give a PowerPoint presentation, but in a funny way…

hello guy kawasaki this is AWESOME!!!

For Those About to Powerpoint, We SaluteYou

When we posted our question on www.linkedin.com about the worst sales cliches, we received a fairly decent number of responses that made their way into our Twelve Days of Sales Cliches diddy. One of the responses inspired this post. From …

I frequently find myself presenting using slides and always feel like I am not doing as good a job as can be done. I am very interested in effective presentation methods. Seth Godin has periodically written about the topic and…

nice tips, however they are completely irrelevant in my industry… often times we have 50, 60, 70+ page decks for presentations running for 8 hours or more. 30 point font, while nice doesn’t always work with graphs, finance, org charts, etc…

insightful tips on how to create a valid power point

Often, the bottom 1/3 of the screens are obscured by the heads of the people in the front rows. I’ve stopped putting anything interesting down there except our company logo and URL.

Guy, fully agree with your comments. See my (humble) view of a similar subject here: https://www.linkedin.com/pulse/presentation-trap-patrick-roettger?trk=mp-author-card

This is great. Thanks. Presentations are hard enough. Also, Dude, If you haven’t already, test for MTHFR gene mutations and supplement accordingly. Ménière’s and its symptoms are tied to this genetic lapse. MDs don’t think about this as much as they should, let alone know about it. Pioneers like Dr. Ben Lynch and Dr. Amy Yasko are good places to glean more info.

First absolute rule of PowerPoint: “There’s no such thing as a PowerPoint Presentation!”

I tried the last suggestion “find out the age of the oldest person in your audience and divide it by two. That’s your optimal font size” for my high school class – but the kids still couldn’t read the 8 point font. I guess I’ll never get this new approach to presentations…

I am doing a PowerPoint project for one of my college classes. I found this to extremely helpful and very valuable information, I am glad that I found this site,

Good advice, but hey … why doesn’t Guy make the 10/20/30 mandatory and kick out anyone who violates it? Can’t be that hard.

Guy, repeat after me: “My time, My money, My rules.” There. Problem solved … and once word gets around you then won’t have to preach 10/20/30 because everyone will already know.

Mr. Kawasaki what does team, business model, projections and milestones mean points are about?

All great points for a PowerPoint presentation, knowing how to use PowerPoint properly in the business world is an absolute must! Thank you for sharing your tips!

Thanks this helped me fix up my presentation a bit! Good info, thanks for sharing!

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Best practices for making awesome PowerPoint slides

Whether you’re presenting a slideshow to your executives, clients, or peers, you want to convey your message clearly and successfully, and at the very least prove that you know how to use PowerPoint . Unfortunately, many mistakes can be made when creating PowerPoint presentations.

Choose the fonts wisely

Select pleasing colors.

• Don’t overuse animations and effects

Use a standard presentation rule

From hard-to-read fonts to colors that hurt the eyes of your audience, here are some best practices to keep in mind for your next PowerPoint slideshow.

Using a fancy, dramatic, or even whimsical font can be tempting. But you must consider the readability of the font. You want your audience to easily see your headings and bullet points. Consider the two basic font styles: serif and sans serif.

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Serif fonts are more decorative, have a classic appearance, and are frequently used in print publications. Each letter has a stroke that extends from a point in the letter. Popular serif styles include Times New Roman, Garamond, Georgia, and Baskerville.

Sans serif fonts are more precise, have a clean appearance, and are frequently used in digital publications. Each letter is clear-cut without wings or curves at its points. Popular sans serif styles include Arial, Verdana, Tahoma, and Calibri.

Because of the extended strokes, serif fonts can appear a bit blurry on a screen. This makes a sans serif font the favored choice. The bottom line is that you should remain consistent and use the same type, serif or sans serif, for all fonts in the slideshow.

The colors you use in your PowerPoint presentation can be just as important as the content. You want to use those that enhance the appearance of the slideshow, not distract or give your audience a headache.

As Microsoft’s Robert Lane explains in his article about combining colors in PowerPoint, mixing red and blue or red and green can cause eye strain. Plus, red and green mixtures are difficult to see for those with color blindness.

The article mentions that warm colors like reds, oranges, and yellows are eye-catching, whereas cool colors like blues, greens, and purples draw less attention. Additionally, lighter colors are more noticeable than dark.

One of the easiest ways to choose the colors for your presentation is to use a built-in theme. Select the Design tab and you’ll see a collection of Themes in the ribbon.

Once you select a theme, you can then use the Variants section to choose a different color scheme. Each scheme includes eight complementing colors. You can also pick the font style you want to use in the Variants drop-down menu.

Tip : You can also check out the Design Ideas if you need help with the layouts for your slides.

Don’t overuse animations and effects

Animations can be attention-grabbing additions to a slideshow. But if you overuse or misuse them, they can be detrimental to your presentation and actually turn off viewers. The best thing to do is consider your audience and slideshow’s purpose.

For instance, if you are presenting the slideshow to a classroom of 8-year-old students, animations can grab and hold their attention more than simple images or words. However, if you’re presenting to your company’s executive team or board of directors, animations can come across as unprofessional. Also, be wary of embedding videos in PowerPoint — only do so when relevant.

If you really want to include animations, make them subtle or purposeful. As an example, you may want to expand on each bullet point in your list. You can create an animation to display the bullet points one by one and only when you click.

To do this, select the first bullet point, go to the Animations tab, and choose the Appear effect. Then, in the Timing section of the ribbon, choose On click in the Start drop-down list. Do the same for each bullet point in your list.

This creates a simple animation that benefits your presentation. It doesn’t distract but instead keeps your audience focused on your current talking point.

What is the 10/20/30 rule of PowerPoint? What is the five-by-five rule? What about the 5/5/5 and seven-by-seven rules? Rules, rules, rules. These are different standards that many recommend using when it comes to creating PowerPoint presentations.

• The 10/20/30 rule : Have no more than 10 slides, a presentation no longer than 20 minutes, and a font size no smaller than 30 points.
• The five-by-five rule : Have no more than five words per line and five lines per slide.
• The 5/5/5 rule : Have no more than five words per line, five lines per slide, and five text-heavy slides in a row.
• The seven-by-seven rule : Have no more than seven words per line and seven lines per slide.

What each of these rules basically means is: Keep it simple.

The first rule, 10/20/30, is a good rule to follow for your overall presentation. While it may not always be possible, the more succinct a presentation, the more successful it will be.

The last three rules are helpful ones to follow when you’re adding text to your slides. As you know, presentations are visual. Using too much text means your audience is reading more than watching.

Hopefully, these best practices will help you create a memorable and effective slideshow. For other ways to enhance your presentation, look at how to add audio to the slides or how to  include music in PowerPoint .

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If you're using Microsoft Office on your Windows PC, then you might want to keep your eye out for potential new security issues.

Microsoft has just backtracked on a decision it made earlier in 2022, and will no longer be blocking Visual Basic for Applications (VBA) macros in Office files by default across Word, PowerPoint, Excel, Access, and Visio.

Microsoft needs your help to shape the future of its Office suite of products. Five new default fonts are in the works for Microsoft 365 -- which covers Word, Excel, and PowerPoint -- and Microsoft is seeking out feedback for which one is best.

The five new potential default font families are now available as a download for testing and have various themes. The list includes fonts with the unique names of Tenorite, Bierstadt, Skeena, Seaford, and Grandview. There's a separate artist behind each one, and the designs span different geometric, human, and industrial shapes, according to Microsoft.

Many of the apps from the Microsoft 365 suite now run natively on Apple's new M1-powered MacBooks. Outlook, Word, Excel, PowerPoint, and OneNote are now all able to take full advantage of Apple's custom ARM-based silicon.

These new Microsoft 365 apps for Apple M1 Macs are all universal apps, which means that they will also run on traditional Macs with Intel processors. This also means that the Office apps on Apple's M1 Macs -- like the new MacBook Air, 13-inch MacBook Pro, and Mac mini -- should all feel snappier and faster than when they were previously running under emulation with Rosetta 2.

How-To Geek

8 tips to make the best powerpoint presentations.

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Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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30 PowerPoint Presentation Tips to Make Good PPT Slides in 2024 (+ 6 Expert Tips)

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Here are 30 quick PowerPoint presentation tips to help you improve your presentations. 

Plus, get PowerPoint tips on changing your slide design to make your content shine. We've even called on six presentation experts for their best tips.

How to Make a Good PowerPoint Presentation (Watch & Learn)

This screencast is a speed round of my very favorite PowerPoint tricks. It's a great resource to learn how to make a presentable PowerPoint. I'll walk you through ten of my favorite PowerPoint tips and tricks to create a better presentation.

Keep reading for an illustrated version of these good PPT tips (and more) that you can use to improve your PowerPoint presentations. You'll see 30 of our favorite PowerPoint presentation tips and tricks, including techniques to update slide master PowerPoint 2024 designs.

Jump to content in this section:

• How Do You Give a Memorable PPT Presentation?
• Practice Makes Perfect
• Adapt Your Presentation to the Audience
• Use a Custom Font
• Use Contrast
• Avoid Too Many Animations
• Use the Rule of Three
• Use a Custom PPT Theme Design
• Make Use of Charts and Graphs
• Use the Built-in Slide Layouts
• Align Text Consistently
• Make Your Exports User-Friendly
• Try a Different Color Scheme
• Edit Slide Masters for Consistency
• Use the Alignment Feature
• Use Stock Assets
• Reduce Your Content
• Rethink Your Slide Order
• Use PowerPoint Animations
• Invite Collaborators
• Add Supporting Video Clips
• Use Infographic Templates
• Use Impactful Closing Techniques
• Include Data in the Appendix
• Alternate Between Solid Color and White Slides
• Present Information With Maps
• Keep the Design Best Practices in Mind
• Set a Time Limit
• Test Your Content Everywhere

30 Tips: How to Make Good PowerPoint Presentation Designs Fast in 2024

A few tried and true tips can help you speed up your PowerPoint presentation design. Check out 30 of my favorite PowerPoint tips to do just that. Each of these give you PowerPoint slideshow help to create good PowerPoint slides:

1. How Do You Give a Memorable PPT Presentation?

If you're learning the top PowerPoint presentation tips and tricks, you're probably asking yourself: how do I give a presentation that won't be forgotten?

We all want to be remembered. The best PowerPoint slideshow help to make a mark on the audience. There are tried-and-true ways to do just that, and expert Neil Tomlinson shares expertise on being remembered:

Get your main point into the presentation as early as possible (this avoids any risk of audience fatigue or attention span waning), then substantiate your point with facts, figures etc and then reiterate your point at the end in a ‘Summary’.

2. Practice Makes Perfect

Also, don’t forget to practice your presentation. Go through your slide deck a few times to make sure you know it like the back of your hand when the big day arrives. Doing so helps you feel more confident. It'll reduce any anxiety and nervousness you might feel as the presentation day approaches.

What's the best way to rehears for a good PowerPoint? Here's one of the top PowerPoint presentation tips from expert presenter Sandra Zimmer :

Once slides are ready, practice one slide at a time aloud until you feel like you know it and like the flow of speech. Be willing to change anything that does not feel in flow. At the end of learning all your slides, practice the whole talk.

If you want even more great PowerPoint presentation tips and tricks, check out the following post:

3. Adapt Your Presentation to the Audience

Let's say that you're a seasoned presenter with a pretty standard set of presentation topics. Maybe you're an expert in your field, and you're asked to give a PPT presentation frequently on similar topics.

That's the value of being an expert. You might have a standard spiel that you give your audiences, and your content won't totally change from one presentation to another. That's why it helps to make only slight tweaks to adapt your presentation to each audience.

Leading presentation expert Suzannah Baum offered up this advice:

Different audiences will have different needs and different challenges, which requires me to re-sequence the slides, or create new ones. I tend to do a lot of research on my audiences – via surveys, interviews, and conversations with the hiring manager – to help me better understand what information would be most relevant to them.

How do you adapt to your audience? Here are a few more tips:

• Learn about them. If you're asked to speak, talk to the curator of the presentation to learn more about the audience and their background.
• Ask about them! With contact details, send out a survey or a response link to ask for feedback and preparation info. Ask leading questions like "what do you want to learn?"
• Consider the environment.  If you're presenting via Zoom, your style will differ from presenting in person. The key is to acknowledge the difference and adapt to your environment.

Learn everything you can about your audience. Learning how to make a presentable PowerPoint is all about thinking of the recipient, not the presenter!

4. Use a Custom Font

A PowerPoint presentation tip that'll make your slideshow more interesting and more engaging is to use a custom font.

Fonts set the tone for your presentation. So, when you use a premium font, you’re opting for a high-quality font while also adding a personal or creative touch. 

When choosing a font, remember that you want everyone to read your text easily. 

5. Use Contrast

One PowerPoint trick is to use contrast to make some of your text stand out or make it easier to read.

If you’re putting text over an image on our PowerPoint slide, you may need to use a white box with black text in it to make your text easier to read. You can also use contrasting colors to highlight important text.

6. Avoid Too Many Animations

Another PowerPoint tip is to avoid having too many animations or transitions.

When you've got too many animations, it can be distracting to the audience. It’s not only distracting, but it's unprofessional.

It’s best to stick to one or two animations throughout your presentation. Also, if you've got any animations in your presentation, make sure to test them to see if they work before presenting.

7. Add Audio

Include audio on a slide on PowerPoint to increase audience engagement. Audio can be anything from fun sound effects to interview clips. You can even add an audio clip of your voice.

Audio gives you a break from speaking while also engaging the audience. Envato Elements has hundreds of premium audio clips if you want to add some.

8. Use the Rule of Three

One PowerPoint tip and trick is to follow the rules of PowerPoint.

One of those rules is the rule of three. It's where you start by dividing your presentation into thirds. Everything should come in thirds, so if you use bullet points, you should only have three. If you use icons, you should only have three.

When things come in threes, it's easier to remember them. For more information, read this informative article:

9. Use a Custom PPT Theme Design

Above all, consistently use custom PowerPoint themes. Microsoft has built-in themes that you can use for free, sure. But the premium themes that are on Envato Elements   are a major step-up from PowerPoint's built-in themes. 

When you subscribe to Envato Elements, you'll have access to unlimited downloads of all the PowerPoint themes. Right now, Envato Elements has almost 4,000 PowerPoint themes and that number is always growing. You'll learn tips for a good PowerPoint presentation by using the best templates.

10. Make Use of Charts and Graphs

Illustrate your data with the use of charts and graphs. Not only will you be able to make your presentation more visually appealing, but you'll also help your audience remember the information better.

Many PowerPoint templates already include chart and graph elements. Easily customize them to make your data and stats more interesting and easier to understand.

Want to learn more about how to use data? Turn to expert Adrienne J ohnston , a presentation professional:

When it comes to visualizing data in presentations, we have to remember that our audience does not need all the fine details of the data - they need the main takeaway and we need to make sure that's evident to them when looking at the slide.

11. Use the Built-in Slide Layouts

Inside of PowerPoint themes, you'll find layouts , which are custom slide designs.

Most themes include a selection of content layouts that you can use as a starting point for your own slide designs. You can leverage slide master PowerPoint 2024 designs with the help of layouts.

Layouts are like a starting point for your PowerPoint presentation slides. They contain combinations of placeholders for text boxes, images, and more.

Instead of clicking and drawing individual objects onto the slide, use one of these layouts to start your slide off. It's one of the top PowerPoint presentation tips and tricks to save time.

12. Align Text Consistently

When you're working with text on your slide, it helps to ensure that it aligns consistently. Keeping your text aligned in the same orientation really makes a slide look clean. 

In the example below, I've basically got three text boxes:

• list of bulleted points

Notice that all this text is aligned left. 

Aligning text was the " aha " moment that I learned when I started studying slide design. It's one of those steps that makes a slide look much neater and professional, so keep it in mind when designing.

13. Make Your Exports User-Friendly

No matter how great your PowerPoint presentation slides look, you need to think about how your user will use the presentation file. 

Any of these are likely scenarios if you're regularly sending presentations to other users:

• The viewer may not have PowerPoint installed on their computer.
• The recipient may be using a version of PowerPoint that renders the presentation differently.
• Maybe you don't want the user to be able to make any edits or see your notes in the presentation file.

In this case, my favorite tip is to export the presentation as a PDF. To do that, go to File > Export > Create PDF , and then save your presentation as a PDF.

This is sure to help most of your users see the presentation just the way you intended.

14. Try a Different Color Scheme

Many PowerPoint themes have more than one color scheme that you can apply to your presentation. On the Design  tab, click on the drop-down next to Themes to try out a different color scheme.

Typically, these will restyle your entire presentation. Premium themes that you might get from Envato Elements, for example, may have many versions inside the original presentation zip file.

15. Edit Slide Masters for Consistency

The slide master controls the design for your PowerPoint slide. Instead of making the same change to each slide, apply a change to a slide master. It'll affect all the PowerPoint presentation slides that use the same master.

It's ideal to apply a logo to the slide master itself, for example. This keeps the logo the same size and in the same position on each slide.

To do that, go to View > Slide Master.  On the right side, you're likely to see a variety of slide masters that control designs for many slides. Drop the elements that you want to remain consistent onto one of the slide masters.

16. Use the Alignment Feature

PowerPoint presentation slides look better when the objects on them are in line with one another. There's a certain visual rhythm that occurs when objects line up in the center or along certain boundary lines.

When you start dragging objects on your slide, you'll see guiding lines that pop up. These are very intuitive, and you'll likely notice that they help you line up your objects. You might seem them pop up when you've got a box that's equidistant between two other objects on the slide, for example.

This is one of the best tricks for improving the look of your PowerPoint slide. Spend some time making sure that your key elements line up cohesively.

17. Use Stock Assets

Earlier, I mentioned using Envato Elements to grab PowerPoint themes. But there's more that comes with an Envato Elements subscription for presentations.

That includes a wide variety of stock photos, graphics,  and custom designed fonts  that you can use in your presentation. Instead of reusing the same stock photo or clip art, Envato Elements has everything you need to supplement a presentation. 

Again, Envato Elements is the perfect subscription if you build presentations. It's a one-stop-shop that you can use to fill content.

18. Reduce Your Content

There's nothing that makes an audience tune out faster than being overloaded with slide content. Sometimes we try to make so many points that the audience misses all of them due to information overload.

Less is truly more. When you cut the weaker points of your presentation, the audience's attention will follow your key points accordingly.

It seems like cheating, but one of the best steps that you can take for your slide is to simply reduce the number of items that are on it. Convert some of your typed points to things you'll speak verbally.

19. Rethink Your Slide Order

Sometimes, I find that my presentations are out of order. I might spend too much time explaining my decision before I get to the conclusion.

In these cases, I like to use Slide Sorter View  to re-sequence the slides in my presentation. To access this view, go to View > Slide Sorter  on PowerPoint's ribbon.

From Slide Sorter view, you've got a top-down view of all the slides in your presentation deck. It sometimes becomes obvious that the slides can be reordered into a better sequence from this view.

20. Use PowerPoint Animations 

One of my favorite PowerPoint presentation tips is to complement your major points with a bit of animation. Using animation can bring a key point onto your slide with style!

Check out ten of the best PowerPoint tips for how to use animation from expert Sven Lenaerts below:

21. Invite Collaborators

Building a presentation often benefits from a second set of eyes. That's why it helps so much to invite a collaborator to work with you side-by-side in Microsoft PowerPoint.

Pushing your presentation up to OneDrive and inviting collaborators is easy. Thanks to the cloud-based approach, more than one user can edit a slide deck in real time. Learn how to do that in the tutorial below:

22. Add Supporting Video Clips

Building impactful presentations is all about adding other perspectives and angles to the content. One of my favorite ways to do that is to add a video clip. Maybe that's a production that you built on your own or found on sites like YouTube.

Either way, learn how to add and auto play a video clip in the quick tip below:

23. Use Infographic Templates

More presentations than ever will feature visuals that tell stories with data. But it's easy for an audience become overwhelmed with data. 

That's where infographics come into play. Learn to use them in PowerPoint in the tutorial below:

24. Use Impactful Closing Techniques

I've sat through many presentations in my life. I can only remember a few that really stick out, thanks to techniques that highlighted key points. You need PowerPoint tips and tricks that help leave your audience with an impact.

To do just that, make sure you use some of the techniques highlighted in the article below:

To do that, just drag and drop the thumbnails into the order you want. When you return to Normal view, the PowerPoint presentation slides will be in the resequenced order you set here.

25. Include Data in the Appendix

Many PowerPoint presentations include data in the form of charts and graphs. That means that you'll condense specifics into a few easy-to-follow charts.

But what if your audience wants more of the backing details? Maybe they want to validate and review the detail for themselves. In that case, a   set of  appendix slides  with extra data is sure to help.

Appendix slides are included at the end of a presentation deck for backup purposes. You might not present them, but your audience is certain to appreciate that you included them. That helps your presentation continue to be useful even after you leave the room.

Here's a great tip from: pro presenter  Graeme Thomas of Johnny F Designs:

If (my clients) are sending the deck straight to clients however, I would then put all the information on the slides but will often use more slides so that they aren't too cluttered. In cases where there is a lot of content, like financial statements, I would use  appendix slides.

Including an appendix helps your audience understand data  without  overwhelming them with that data. Follow these tips so that you get the best of both worlds.

26. Alternate Between Solid Color and White Slides

Alternating between solid color and slides with a white background can produce an interesting visual effect and engage your audience. You can use the solid-colored slides to signify a new section in your presentation.

Not to mention, solid-colored slides are the perfect way to re-enforce your brand colors and build your brand recognition.

27. Present Information With Maps

If you’re trying to make a case for a global expansion or need to report on how other branches are performing, consider using a map to help your audience visualize the data.

There's no shortage of quality PowerPoint templates with maps built in so be sure to take advantage of them.

28. Keep the Design Best Practices in Mind

The design of your presentation matters just as much as the content of your presentation. That’s why you need to devote an equal amount of time to making sure the design of your presentation is on point as you do to the actual content.

Familiarize yourself with best design practices and keep them in mind as you go about customizing your template.

29. Set a Time Limit

How many slides is the right number for you? Well, it all depends on the time limit you set for your presentation.

Believe it or not, setting a time limit is helpful to create good PowerPoint slides. If you want to learn how to make a presentable PowerPoint, it's a must to lock in the time limit and ensure that your slides support that timeframe. 

Expert presenter Stephanie Ottavan offers one of our top tips for a good PowerPoint presentation based on time limits:

A presenter is usually limited to a specific time frame and you want to adhere to that as closely as you can. If you have animations and transitions in your deck, these take added time so make sure to rehearse in “show mode” of PowerPoint or Keynote and time yourself.

Believe it or not, setting a time frame is one of the most important part of creating a PPT presentation. It helps you influence how many good PowerPoint slides you should design.

30. Test Your Content Everywhere

PowerPoint in 2024 could take place anywhere. Maybe you present, online, in-person, or beam it to mobile devices. It's important to remember that the content will appear differently on each device.

PowerPoint Online is a different medium than many other apps. Make sure that your presentation design appears the same by testing it with the help of this tutorial. It shows you how your PPT presentation appears even in a browser:

Discover Great Premium PowerPoint Templates With Google Slides (For 2024)

Creating a great presentation starts with a great template. And a great PowerPoint slide design use the best presentation practices, for example:

• Use high-quality photos and graphics to help tell the story.
• Keep text to a minimum.
• Stick to one idea per slide.

Designing a great template doesn’t mean you've got to start from scratch, though. Take a look at some of the best PowerPoint templates we've got on Envato Elements.

1. Neo PowerPoint Template

The Neo PowerPoint template features a modern and bold design and includes five color variations to get you started. Along with this, you'll also get 10 master slides and 30 individual slides for all your presentation needs.

2. Vexana PowerPoint Template

The Vexana template is a great choice for brands that need a touch of elegance. This template works with PowerPoint and Google Slides and comes with a grand total of 150 slides. It also has five color variations and includes infographic elements and photo placeholders.

3. Sprint PowerPoint Template

The Sprint PowerPoint template features a professional and modern design. The template is easy to customize. You'll find 20 masters in the standard 4:3 size, allowing you to choose the best layout for your information.

4. Travelicious PowerPoint Template

For any presentation that deals with the topic of travel, check out the Travelicious template. This template is compatible with both PowerPoint and Google Slides. It includes three premade color variations as well as 30 unique slides.

 As you can see from the examples above, there's no shortage of beautiful and professional PowerPoint slide designs on Envato Elements . What’s more, Envato Elements allows you to download as many PowerPoint templates as you want. Plus, get thousands of other design assets such as fonts, photos, and icons—all for one low monthly price.

Want to see even more great PowerPoint template examples? Be sure to check out our related roundup:

Need Help? Grab Our Making Great Presentations eBook (Free)

We've got the perfect complement to this tutorial. You can find more information in our eBook on making great presentations . Download this PDF eBook now for FREE with your subscription to the Tuts+ Business Newsletter. 

It'll help you master the presentation process from initial creative ideas through to writing, design, and delivering with impact.

PowerPoint Frequently Asked Questions (FAQ)

Now that you’ve read about PowerPoint tips and tricks, if you want to learn more about PowerPoint, here are some FAQs:

1. What Is a Placeholder?

Placeholders in your slide on PowerPoint help you easily add text or images to your slide without changing your design.

In a template, sometimes the placeholders have prompts such as “Click to insert a picture” or “Click to add text.” These prompts let you know what kind of placeholder it is. To learn more about placeholders, read this article: 

2. How Can I Automatically Play a Video?

A PowerPoint tip is to insert an automatically played video in your presentation. When you've got a video that'll play automatically, it saves you the trouble of starting your video manually.

Videos can illustrate topics or specific points. They're also a great way to keep your audience engaged. If you want to learn how to play a video automatically, read this tutorial:

3. How Can I Add a Map to my Slide?

Another PowerPoint trick is to add a map to your slide. If you're discussing a specific location, then a map can help your audience visualize the location you're presenting. To learn how to add a map to your PowerPoint slide, read this tutorial:

4. How Do I Add a GIF to My Presentation?

Adding a GIF to your slide on PowerPoint is one way you can grab your audience's attention. To add a GIF to your slide, you’ll need to download a GIF.

Once you download it, upload it into PowerPoint and use it on your slide. For more information about how to add a GIF to your slide on PowerPoint, read this article:

5. Can I Recover My Unsaved Presentation?

Another PowerPoint trick is to learn how to recover unsaved PowerPoint files so that you can be prepared in case of an emergency. If you want to learn more, read this tutorial:

Learn More About How to Make Presentable PowerPoints

These quick PowerPoint Presentation tips are some of my favorite ways to rapidly improve a presentation. Keeping them in mind while you build a presentation can help you build a deck that you'll be confident about presenting.

Check out these tutorials to keep learning more about PowerPoint. These tutorials will give you more ideas for fixing up your PowerPoint presentation slides efficiently:

Find More Templates

Didn't see a template you like? Here are some more:

Use These PPT Presentation Tips on Your Next Presentation

Now that you've studied some of our best PowerPoint tips, it's time to put them to use. Download one of our top-notch PowerPoint themes from Envato Elements to get started. These PowerPoint presentation tips and tricks give you confidence to make you a skilled presenter.

Editorial Note : This post was first published in February of 2019. Our staff updates this post regularly — adding new, exciting PowerPoint tips and templates (with special help from Brenda Barron , Andrew Childress and Sarah Joy ).

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What is the 7x7 Rule in PowerPoint?

Published: December 31, 2020

Despite its reputation for dry content delivery across virtual and in-person meetings alike, PowerPoint remains the go-to choice for many professionals , even as other options emerge that offer greater usability and flexibility outside of the Microsoft ecosystem.

Part of the presentation platform’s popularity stems from its familiarity — many organizations still run Microsoft-first IT software environments, making PowerPoint the obvious choice for straightforward presentation design. Simplicity provides the second part of this popularity permutation since creating a basic PowerPoint presentation on a single topic requires minimal time and effort.

The problem? “Simple” doesn’t always mean “effective”. Staff across markets, industries, and verticals worldwide have stories about unbearably long and boring PowerPoint presentations that were long on details but short on value. The 7x7 rule offers a framework to help boost PowerPoint form and function by reducing text volume and improving information impact.

In this piece, we’ll break down the 7x7 rule in PowerPoint , best practices , and offer some actionable examples of seven-by-seven solutions in-situ.

The PowerPoint Problem

To put it simply, most viewers don’t like PowerPoint. While the format has the benefit of speed and convenience — and can conceivably be used to communicate information quickly and concisely — many presentations are overlong and overwrought with bonanzas of bullet points that seem relevant but are really just digital hot air.

In most cases, the disconnect between appearance and action is boring at best and irritating at worst. As noted by the BBC , however, in extreme cases — such as NASA’s Challenger shuttle disaster — overlooked information in an overstuffed presentation can have significant real-world consequences.

Best bet? To avoid PowerPoint frustration and fatigue, it’s time for a new framework: The 7x7 rule.

What is the 7x7 rule in PowerPoint?

The 7x7 rule is simple: For every slide, use no more than seven lines of text — or seven bullet points — and no more than seven words per line. Slide titles aren’t included in the count.

There’s no specific data supporting the 7x7 model as the ideal; some PointPower proselytizers consider 8x8 good enough while others say 6x6 is more streamlined. The point here isn’t the hard-and-fast number but the underlying idea: Cut out extraneous information to improve presentation uptake.

Slides can still contain images — and should, wherever possible — but sticking to the 7x7 rule helps cut down on excess data that might be better-shared in follow-up emails or one-on-one discussions. In effect, the 7x7 rule is a way to reduce the amount of time staff spend pretending to care about PowerPoints and instead help them focus on slide information that’s relevant, contextual, and actionable.

Best Practices for the 7x7 Rule in PowerPoint

Building a typical PowerPoint slide is straightforward. Like any business practice, however, it can be improved with a standardized set of rules designed to limit waste and improve efficiency. And when it comes to most PowerPoint presentations, almost any change makes a positive impact.

Let’s break down some of the best practices for building PowerPoint slides with the 7x7 rule.

1. Single slide, single concept.

Each slide should address a single concept rather than trying to connect the dots across multiple data points, trends or ideas. While it’s fine to build on previous slide data as your presentation progresses the single slide, single concept approach helps focus presentation efforts from the word go.

2. Images increase impact.

As noted above images are a welcome addition to slides, so long as they’re relevant. If you find yourself adding unrelated stock photos just to add some color — don’t. Keep slides, text, and images on-track.

4. Forget the funny.

Almost everyone has a story about a “funny” PowerPoint joke that was nothing of the sort. In most cases, these heavy-handed humor efforts are shoehorned in ostensibly to help viewers better remember slide data. In fact, they shift the focus away from your primary objective.

5. Plan it out.

Before creating your presentation, create a basic outline that highlights your primary concept, how you plan to get it across, and how many slides in total it should take. Then, draft your slides. Take a break, review them, and cut back wherever possible.

6. Consider the 7x7x7.

If you really want to go all-in on the 7x7 rule, consider adding another 7 and aiming for no more than 7 words in each line, no more than 7 lines on each slide, and no more than 7 slides in total. It’s not easy — but offers a much better chance of getting your point across.

7x7 Rule in Powerpoint Examples

So what does the 7x7 rule look like in practice? It’s one thing to talk about building a better slide, but it’s easy to fall back into bad habits when it’s time to put together a presentation. It makes sense; content creators are often trying to convey a significant amount of information in a short period of time, and it’s easy to get sidetracked by the notion that every piece of data must be included to make the meeting a success.

Let’s start with a slide that’s substantially removed from the 7x7 rule:

There’s a lot to unpack here. We’re using too many lines and too many words per line. Lines are complex without saying much, and the attempt at humor doesn’t add anything.

Let’s try again:

This one is better — we’ve reduced the number of lines to 7 and lost the joke, but most of the lines still have more than 7 words and the text is overly convoluted.

Let’s try one more time:

This slide is clear and concise, and most lines have less than 7 characters. It offers the same information as the first two versions — it’s just more effective and efficient.

The 7x7 Solution

While using 7 lines of text with 7 words or less isn’t a silver bullet for all PowerPoint-related problems, it’s a good place to begin if you’re looking to boost viewer engagement and limit fatigue.

Bottom line? PowerPoint isn’t always the ideal format for getting your point across, but if you need to create a quick-hitter presentation that lands well with your audience, start with the 7x7 solution.

Don't forget to share this post!

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What Is The 10/20/30 Rule For Presentations And Why It's Important For Your Team

Presentations are the glue of team workflow, from internal updates to client pitches. Yet, without clear guidelines, collaborative efforts can turn into design chaos. Beautiful.ai’s Team plan streamlines this with robust content management and branding controls, ensuring your decks stay polished and professional. But sometimes, teams need more than just tools—they need rules. Enter Guy Kawasaki’s 10/20/30 rule for slideshows.

What is the 10/20/30 rule for slideshows?

Silicon Valley guru Guy Kawasaki coined the 10/20/30 rule to banish boring presentations. This simple, powerful guideline dictates: ten slides, twenty minutes, and no font smaller than thirty points. With Kawasaki’s expertise as a venture capitalist and evangelist, he’s seen his share of dreadful pitches and knows how to keep an audience engaged.

Stick to the 10/20/30 rule, and you’ll transform your presentations from snooze-fests to showstoppers.

What is the 10/20/30 rule for presentations and why is it important?

Guy Kawasaki, a Silicon-Valley based author, speaker, entrepreneur, and evangelist, coined this presentation rule. Kawasaki suffers from Ménière’s disease which results in occasional hearing loss, tinnitus (a constant ringing sound), and vertigo—something that he suspects can be triggered by boring presentations (among other medically-proven things). While he may have been kidding about presentations affecting his Ménière’s, it inspired him to end snooze-worthy pitches once and for all. As a venture capitalist, he’s no stranger to entrepreneurship, pitches, and everything in between. We’d be willing to bet that he’s heard his fair share of pitches that have fallen on deaf ears (almost literally, in his case). 

To save the venture capital community from death-by-PowerPoint, he evangelized the 10/20/30 rule for presentations which states that “a presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.” 

We’re all passionate about our stories and hope our audience shares that enthusiasm. But even the most groundbreaking topics can lose people to distractions or boredom. 

The 10/20/30 rule for presentations ensures your slides are concise, legible, and memorable, driving bigger wins for your team.

Let’s break down each of these presentation rules:

Less is more. Kawasaki’s rule emphasizes this beautifully. 

Audiences can’t digest more than 10 concepts in one sitting. Each slide should highlight a key takeaway, clarifying what you want your audience to learn. Whether it’s a pitch, internal meeting, or sales deck, sticking to 10 slides keeps your message focused and impactful.

While Kawasaki applied this to the venture capitalist world—and the 10 slides you absolutely need in your pitch —this is a good rule of thumb for internal meetings, proposals, and sales decks, too. 

Remember the last 90-minute presentation you actually remembered? Exactly. Attention spans are short, and it's not personal—it’s human nature. 

Aim to deliver your presentation in 20 minutes or less. This keeps your audience engaged and leaves room for discussion, questions, and driving your points home. Regardless of the time you have blocked out for the meeting, your team should aim to keep their presentation short. If there’s time left over, use that for discussion to answer questions and drive your point home. 

30 Point Font

If your audience has to strain their eyes to read your slides, they probably won’t bother to read them at all. Regardless of the age of your audience, no one wants to squint their way through a 20-minute presentation. Kawasaki’s rule of thumb is to keep all text to 30 point font or bigger. Of course, the bigger the font, the less text you’ll be able to fit. This is a good exercise to decide what information you really need on the slide, and what you can do without. By making your slides more legible for your audience, you’re encouraging them to follow along. Additionally, being intentional about what your team includes on each slide helps the audience know exactly what you want them to pay attention to in the presentation. 

Kawasaki’s 10/20/30 rule transforms presentations from tedious to terrific. Embrace it, and watch your team’s presentations shine.

Real world impact

Imagine you’re pitching a groundbreaking product to potential investors. With only ten slides, you cut the fluff and deliver a powerful, focused message. In twenty minutes, you keep their attention, leaving them eager to learn more. Your slides, with 30-point font, are clear and impactful, ensuring no one misses your key points. 

Or consider a team meeting where you’re presenting quarterly results . By adhering to the 10/20/30 rule, your colleagues stay engaged, and the concise format makes your data memorable and actionable. 

Even in a sales pitch, the rule ensures you highlight the most compelling benefits without overwhelming your prospects. Across all these scenarios, the 10/20/30 rule transforms ordinary presentations into compelling narratives that drive results.

Applying the 10/20/30 presentation rule in Beautiful.ai 

Now that you know Guy Kawasaki’s 10/20/30 rule, let’s apply it to your next team presentation. 

In Beautiful.ai, our pre-built presentation templates make it easy for you to stay inspired. Simply browse our inspiration gallery, curated by industry experts, pick the template that speaks to you, and customize it with your own content. Most of our deck templates are well within the 10 slide standard, so you’ll be on the right track (the Kawasaki way).  

Once you’re in the deck, our Smart Slides handle the nitty gritty design work so you don’t have to. Changing the font size is easy, and our design AI will let you know if the size is too big or too long for the space on the slide. You can choose your favorite (legible) font when customizing your presentation theme, and that font will be applied to each slide throughout the deck for a cohesive and consistent look. 

Of course, it’s all for naught if you don’t practice. We recommend doing a few dry runs in the mirror, or in front of your dog, to get the timing of your presentation right. Remember, 20 minutes is the magic number here.

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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Open Access

Ten simple rules for effective presentation slides

* E-mail: [email protected]

Affiliation Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

• Kristen M. Naegle

Published: December 2, 2021

• https://doi.org/10.1371/journal.pcbi.1009554
• Reader Comments

Citation: Naegle KM (2021) Ten simple rules for effective presentation slides. PLoS Comput Biol 17(12): e1009554. https://doi.org/10.1371/journal.pcbi.1009554

Copyright: © 2021 Kristen M. Naegle. This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Funding: The author received no specific funding for this work.

Competing interests: The author has declared no competing interests exist.

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

• PPT PowerPoint slide
• PNG larger image
• TIFF original image

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

https://doi.org/10.1371/journal.pcbi.1009554.g001

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

• Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
• Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
• Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
• In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

• Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
• In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
• Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

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• PubMed/NCBI
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• 3. Teaching VUC for Making Better PowerPoint Presentations. n.d. Available from: https://cft.vanderbilt.edu/guides-sub-pages/making-better-powerpoint-presentations/#baddeley .
• 8. Creating a dyslexia friendly workplace. Dyslexia friendly style guide. nd. Available from: https://www.bdadyslexia.org.uk/advice/employers/creating-a-dyslexia-friendly-workplace/dyslexia-friendly-style-guide .
• 9. Cravit R. How to Use Color Blind Friendly Palettes to Make Your Charts Accessible. 2019. Available from: https://venngage.com/blog/color-blind-friendly-palette/ .
• 10. Making your conference presentation more accessible to blind and partially sighted people. n.d. Available from: https://vocaleyes.co.uk/services/resources/guidelines-for-making-your-conference-presentation-more-accessible-to-blind-and-partially-sighted-people/ .
• 11. Reynolds G. Presentation Zen: Simple Ideas on Presentation Design and Delivery. 2nd ed. New Riders Pub; 2011.
• 12. Tufte ER. The Visual Display of Quantitative Information. 2nd ed. Graphics Press; 2001.

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Blog / Presentation Design / The six rules of impactful PowerPoint design.

The six rules of impactful PowerPoint design.

You don’t need to be a professional designer to enhance the look of your PowerPoint presentations. Find out how to design professional, visually-striking slides with our six PowerPoint design rules. Given the fact that PowerPoint presentations are the most ubiquitous communication tool in business and education, it’s crazy how many bad ones are out there. You’d think that because of how important presentations are to business strategy , most organisations would have at least a vague idea of PowerPoint design best practice. But we’ve seen enough presentations to make the call that most organisations follow the old school design rubric with a bit too much fervour for today’s competitive climate. There’s no more room for excuses. Your audience isn’t going to forgive you for making them sit through slides overstuffed with bullet points and blinding colour choices. You’ve got to find a way of standing out in a crowded landscape of presentations. As a PowerPoint design agency , we’re huge advocates of clean, slick, minimalist design, and we’re going to share five PowerPoint rules to help you design slides to be proud of.

PowerPoint rule #1. Content first, design second

Before you think about designing anything, you’ve got to finalise the content you want to display on each slide. The words you write will dictate how the slides are visualised, so outlining the messages you want to communicate is the first step on your journey to designing a good-looking slide.  Once you have your content hashed out in written form, decide what goes on which slide by putting your ideas onto post-it notes and organising them into your desired flow. Storyboarding is a great way of doing this. This way, you can gauge the scope of your presentation in a visual way and avoid time-consuming edits of your final designs later in the process.

PowerPoint rule #2. Strip copy back to a point per slide

If you’re planning on splitting a slide into a group of bullet points and an infographic, you’re brewing the recipe for a congested presentation. By this point, you should have cut away the excess fat of your messaging, leaving only the most impactful soundbites that’ll actually matter to your audience. You don’t want to put your messages in a position where they have to compete for audience attention. Breaking your points up will give your listeners room to digest each of your ideas, one at a time. You, as the presenter, will act as a guide, leading them smoothly from point to point with a relevant, tailored visual to enhance your delivery.

PowerPoint rule #3. Harness core design principles

There are a handful of core PowerPoint design principles you should keep at the forefront of your mind whenever you’re putting presentation layouts together. In true one point at a time fashion, let’s address them individually:

If the point you’re making on a slide has different elements to it that form a whole, make sure their distinct from one another is stark. Graphics, text and background images should contrast and stand out among each other. An easy way to do this is through varying colour palettes , but make sure you select colours that complement each other.

Using repetition to link ideas together is a great way of creating visual uniformity. Curate a look and feel of the kind of design direction you want to go down, implement this style in a PowerPoint template , lock it down and you’ll have formed the groundwork of your presentation design.

Alignment is what gives design a sense of balance. How you arrange the information on a slide and where each component is situated will direct how the content is interpreted by the audience. When things are properly aligned, every component appears as though it’s in the right place and cohabiting equally instead of fighting for space.

Elements that are related to each other should be placed close together. This will make it easier for your audience to detect the cohesion of your ideas and understand the connection between them, while eliminating ambiguity.

PowerPoint rule #4. Turn your copy into a visual

Each visual element in your PowerPoint presentation should serve a purpose: your slides aren’t just there to house your content, they should act as powerful visual assets that deliver your story in a more impactful and compelling way. There are four aspects to designing presentation visuals that you should be mindful of:

Every image you select has to be relevant and high-quality. Stay away from tacky stock photos of professionals shaking hands, fake business meetings and groups of people high-fiving. Start communicating with visuals that match the personality of your brand. With a bit of digging and the right keyword searches, you can find some really cool images from subscription stock libraries, some of which are free like Unsplash and Death to the Stock Photo .

Ever wondered why most bank logos are blue and those of fast food outlets usually include red? It’s no coincidence – it’s because blue is culturally associated with trust and responsibility, while red evokes feelings of energy and immediacy. Colour plays a big part in how we digest and process information. The cultural and psychological meanings behind colours are definitely something you should take into account in your PowerPoint design. Think about how you want your message to be perceived and pick a colour scheme that reflects that. You can use Adobe Colour to find popular palettes if you’re stuck.

Choosing the best presentation fonts depends on the tone of your presentation, your audience and the overall vibe of the environment you’re speaking in.  Serifs are more prevalent in print, whereas sans-serifs are more common in web design, which might be why serifs are considered more ‘classic’ and sans-serifs ‘modern’. Consider the different characteristics and connotations of a font when selecting typefaces for your presentation, and how these associations align with your subject. Legibility is the most important thing for presentation – so keep it simple by sticking to between 45-90 characters (including spaces) per line, and pay special attention to spacing. If you use decorative fonts and scripts, make sure they’re just in the headings. As a general rule to follow, try to limit yourself to 2-3 typefaces per presentation to ensure visual consistency.

PowerPoint rule #5. Control the eye with slick animation

PowerPoint animations and transitions are often approached with caution – which perhaps isn’t surprising considering we’ve all endured a few ill-advised fly-ins in our time. The trick to effective animations and transitions is making sure that they’re in service of the story you’re telling: use them in a minimalist way to reduce disruption between slides, help your information flow along naturally, and build up multiple layers of messaging.

PowerPoint rule #6. Visualise your data effectively

If data or financial insight forms an important part of your presentation, you’re going to want to deliver it in an exciting and interesting way. When dealing with large numbers, it’s a good idea to use scale to your advantage – providing a visual size contrast between two data points makes it much easier to comprehend the difference. You could also communicate the data using visuals of the subject you are talking about to establish a context for your audience.

If you reflect on your data, they’ll probably only be a handful of figures that actually matter and support your message. So alternatively, why not pick these out and display them in a large, visually-impactful way on their own slides? They’ll focus your audience’s attention and you can then talk around them, adding relevant supplementary information. Overall, the key to PowerPoint design is to keep things simple. Tell a visual story by introducing one piece of information at a time and keep your design clean and focused. Stick to these five commandments and you’ll ensure your presentation is easy for your audience to follow and absorb.

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How to Export Your PowerPoint Presentation as a PDF File

Exporting your PowerPoint presentation as a PDF file is a simple yet effective way to share your slides while preserving the formatting and layout. Whether you’re distributing materials after a meeting, creating printable handouts, or saving a final version of your presentation, the PDF format ensures that your content appears consistently across all devices.

Here’s a step-by-step guide on how to export your PowerPoint presentation as a PDF file.

Step-by-Step Guide to Exporting PowerPoint as a PDF

Step 1: open your powerpoint presentation.

The first step is to open the PowerPoint file that you want to convert to a PDF. Ensure that all of your slides are in order, and the presentation is complete.

Tip: For more professional looking presentations, those who are in the process of creating a new presentation from the ground up or would like to refresh bland-looking slides, there are various free PowerPoint templates on the internet. These templates are available in different designs for business, education, and personal use; thus, it can be a fast method of making your presentation more interesting.

Step 2: Navigate to the Export Option

In the PowerPoint menu, click on the “File” tab located in the top-left corner of the screen. This will open a drop-down menu with several options.

Step 3: Choose the PDF Format

Once you are in the “File” menu, select “Export.” In the export options, you’ll find various formats to choose from. Click on “Create PDF/XPS Document” or “Save as PDF” depending on your version of PowerPoint.

Step 4: Select PDF Options

After choosing to save as a PDF, a new window will appear. This window gives you the option to customize the export settings. You can select to export the entire presentation or only specific slides. Additionally, you can include or exclude comments, notes, and hidden slides.

Step 5: Save the File

Once you’ve chosen your preferred export options, click the “Save” button. Choose the destination where you want to save the PDF file, and PowerPoint will generate the PDF version of your presentation.

Customizing the PDF Export Settings

While exporting your PowerPoint presentation as a PDF, you can further customize the output by adjusting a few options:

• Slide Range : You can select to export the entire presentation or just specific slides.
• PDF Quality : Opt for “Standard” if you’re printing the PDF or “Minimum Size” if you’re sharing it online to reduce file size.
• Include Speaker Notes : If your presentation contains speaker notes, you can choose to include them in the PDF.

Exporting your PowerPoint presentation as a PDF is a straightforward process that guarantees your slides retain their formatting across all platforms. Whether for professional use or sharing with classmates or colleagues, PDFs are a universally accepted format, ensuring that your presentation looks polished and professional every time.

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Pramod Malnatchi

Pramod Malnatchi is an experienced content strategist with over 3 years of active practice. He excels at using his broad experience to provide clear, concise, and interesting data-driven content in different niches. With his skills in PowerPoint presentations and Google Slides, Pramod is capable of making an idea visually interesting in terms of presentation. He ensures the quality and accuracy of information in every project by doing thorough research and consulting with experts in the field.

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