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12 Strategies to Writing the Perfect College Essay

College admission committees sift through thousands of college essays each year. Here’s how to make yours stand out.

Pamela Reynolds

When it comes to deciding who they will admit into their programs, colleges consider many criteria, including high school grades, extracurricular activities, and ACT and SAT scores. But in recent years, more colleges are no longer considering test scores.

Instead, many (including Harvard through 2026) are opting for “test-blind” admission policies that give more weight to other elements in a college application. This policy change is seen as fairer to students who don’t have the means or access to testing, or who suffer from test anxiety.

So, what does this mean for you?

Simply that your college essay, traditionally a requirement of any college application, is more important than ever.

A college essay is your unique opportunity to introduce yourself to admissions committees who must comb through thousands of applications each year. It is your chance to stand out as someone worthy of a seat in that classroom.

A well-written and thoughtful essay—reflecting who you are and what you believe—can go a long way to separating your application from the slew of forgettable ones that admissions officers read. Indeed, officers may rely on them even more now that many colleges are not considering test scores.

Below we’ll discuss a few strategies you can use to help your essay stand out from the pack. We’ll touch on how to start your essay, what you should write for your college essay, and elements that make for a great college essay.

Be Authentic

More than any other consideration, you should choose a topic or point of view that is consistent with who you truly are.

Readers can sense when writers are inauthentic.

Inauthenticity could mean the use of overly flowery language that no one would ever use in conversation, or it could mean choosing an inconsequential topic that reveals very little about who you are.

Use your own voice, sense of humor, and a natural way of speaking.

Whatever subject you choose, make sure it’s something that’s genuinely important to you and not a subject you’ve chosen just to impress. You can write about a specific experience, hobby, or personality quirk that illustrates your strengths, but also feel free to write about your weaknesses.

Honesty about traits, situations, or a childhood background that you are working to improve may resonate with the reader more strongly than a glib victory speech.

Grab the Reader From the Start

You’ll be competing with so many other applicants for an admission officer’s attention.

Therefore, start your essay with an opening sentence or paragraph that immediately seizes the imagination. This might be a bold statement, a thoughtful quote, a question you pose, or a descriptive scene.

Starting your essay in a powerful way with a clear thesis statement can often help you along in the writing process. If your task is to tell a good story, a bold beginning can be a natural prelude to getting there, serving as a roadmap, engaging the reader from the start, and presenting the purpose of your writing.

Focus on Deeper Themes

Some essay writers think they will impress committees by loading an essay with facts, figures, and descriptions of activities, like wins in sports or descriptions of volunteer work. But that’s not the point.

College admissions officers are interested in learning more about who you are as a person and what makes you tick.

They want to know what has brought you to this stage in life. They want to read about realizations you may have come to through adversity as well as your successes, not just about how many games you won while on the soccer team or how many people you served at a soup kitchen.

Let the reader know how winning the soccer game helped you develop as a person, friend, family member, or leader. Make a connection with your soup kitchen volunteerism and how it may have inspired your educational journey and future aspirations. What did you discover about yourself?

Show Don’t Tell

As you expand on whatever theme you’ve decided to explore in your essay, remember to show, don’t tell.

The most engaging writing “shows” by setting scenes and providing anecdotes, rather than just providing a list of accomplishments and activities.

Reciting a list of activities is also boring. An admissions officer will want to know about the arc of your emotional journey too.

Try Doing Something Different

If you want your essay to stand out, think about approaching your subject from an entirely new perspective. While many students might choose to write about their wins, for instance, what if you wrote an essay about what you learned from all your losses?

If you are an especially talented writer, you might play with the element of surprise by crafting an essay that leaves the response to a question to the very last sentence.

You may want to stay away from well-worn themes entirely, like a sports-related obstacle or success, volunteer stories, immigration stories, moving, a summary of personal achievements or overcoming obstacles.

However, such themes are popular for a reason. They represent the totality of most people’s lives coming out of high school. Therefore, it may be less important to stay away from these topics than to take a fresh approach.

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Write With the Reader in Mind

Writing for the reader means building a clear and logical argument in which one thought flows naturally from another.

Use transitions between paragraphs.

Think about any information you may have left out that the reader may need to know. Are there ideas you have included that do not help illustrate your theme?

Be sure you can answer questions such as: Does what you have written make sense? Is the essay organized? Does the opening grab the reader? Is there a strong ending? Have you given enough background information? Is it wordy?

Write Several Drafts

Set your essay aside for a few days and come back to it after you’ve had some time to forget what you’ve written. Often, you’ll discover you have a whole new perspective that enhances your ability to make revisions.

Start writing months before your essay is due to give yourself enough time to write multiple drafts. A good time to start could be as early as the summer before your senior year when homework and extracurricular activities take up less time.

Read It Aloud

Writer’s tip : Reading your essay aloud can instantly uncover passages that sound clumsy, long-winded, or false.

Don’t Repeat

If you’ve mentioned an activity, story, or anecdote in some other part of your application, don’t repeat it again in your essay.

Your essay should tell college admissions officers something new. Whatever you write in your essay should be in philosophical alignment with the rest of your application.

Also, be sure you’ve answered whatever question or prompt may have been posed to you at the outset.

Ask Others to Read Your Essay

Be sure the people you ask to read your essay represent different demographic groups—a teacher, a parent, even a younger sister or brother.

Ask each reader what they took from the essay and listen closely to what they have to say. If anyone expresses confusion, revise until the confusion is cleared up.

Pay Attention to Form

Although there are often no strict word limits for college essays, most essays are shorter rather than longer. Common App, which students can use to submit to multiple colleges, suggests that essays stay at about 650 words.

“While we won’t as a rule stop reading after 650 words, we cannot promise that an overly wordy essay will hold our attention for as long as you’d hoped it would,” the Common App website states.

In reviewing other technical aspects of your essay, be sure that the font is readable, that the margins are properly spaced, that any dialogue is set off properly, and that there is enough spacing at the top. Your essay should look clean and inviting to readers.

End Your Essay With a “Kicker”

In journalism, a kicker is the last punchy line, paragraph, or section that brings everything together.

It provides a lasting impression that leaves the reader satisfied and impressed by the points you have artfully woven throughout your piece.

So, here’s our kicker: Be concise and coherent, engage in honest self-reflection, and include vivid details and anecdotes that deftly illustrate your point.

While writing a fantastic essay may not guarantee you get selected, it can tip the balance in your favor if admissions officers are considering a candidate with a similar GPA and background.

Write, revise, revise again, and good luck!

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About the Author

Pamela Reynolds is a Boston-area feature writer and editor whose work appears in numerous publications. She is the author of “Revamp: A Memoir of Travel and Obsessive Renovation.”

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How to Write a College Application Essay

Your essay reveals something important about you that your grades and test scores can't─your personality. It can give admissions officers a sense of who you are and showcase your writing ability. Here are some things that admissions officers look for in a personal essay for college.

1. Open Strong.

Knowing how to start a college essay can create a strong opening paragraph that immediately captures the reader’s interest. You want to make the admissions officer reading your essay curious about what you say next.

2. Show You Can Write.

Colleges want to see that you have a command of the basics of good writing, which is a key component of success in college.

3. Answer the Prompt.

Admissions officers also want to see that the student can give a direct answer while sticking to a comprehensive narrative. When writing college essays, consider the point you want to make and develop a fleshed-out response that fits the prompt. Avoid force-fitting prewritten pieces. Approach every personal essay prompt as if it's your first.

4. Stick to Your Style.

Writing college essays isn't about using flowery or verbose prose. Avoid leaning too heavily on the thesaurus to sound impressive. Choose a natural writing style that’s appropriate for the subject matter.

Also, avoid stressing about trying to write what you think colleges want to see. Learning how to draft a good essay for college is about showcasing who you are. Stay true to your voice. Keep in mind that authenticity is more important than anything else.

5. Proofread.

Correct grammar, punctuation, and spelling are essential. Proofread several times after you've finished. Then ask a teacher, parent, or college English major to give it a quick read as well.

6. Keep Track of Length.

Finally, admissions officers value succinctness. Remember to pay attention to the recommended essay length or word count.

Bonus Tips and College Essay Writing Help

For more on how to write a college essay, check out these Tips for Writing Your College Admissions Essay .

What is the college application essay?

A personal essay for college applications is an opportunity for admission admissions panels to get more insight into who you are and what you have to offer. It's often the most personal component of the application, going beyond grades and standardized test scores. Essays usually have open-ended prompts, allowing you to flex your writing skills and make a personal statement.

Does my college application essay really matter?

Learning how to write a successful essay for college is crucial. This essay's exact weight on your chances of acceptance varies from one school to the next. But it's an element of your application that all admissions teams consider. Your essay could be the thing that gets you off a waiting list or gives you a competitive edge over other applicants.

What are colleges looking for in my application essay?

Knowing what to include in a college essay is half the battle. Admissions teams look for many things, but the most influential are authenticity, writing ability, character details, and positive traits. The purpose of the essay is to shed light on your background and gain perspective on your real-world experiences.

When should I start writing my college essay?

Because you'll want to tailor each application to each school, expect to write multiple personal essays. Advisers typically recommend starting these pieces during the summer before your senior year of high school. This will give you ample time to concentrate on writing a college essay before you're hit with schoolwork.

What can I do to write an effective college essay if I'm not a strong writer?

Good writing skills matter, but the best college essay is about the quality of your response. Authentic stories in a natural voice have impact. The story you want to tell about yourself will work better for you if it’s told in language that’s not overly sophisticated. Work with a writing coach for help with the academic aspects. Make responding with substance a priority.

How can I write my college essay if I have no monumental experiences?

You don't need life-changing moments to impress an admissions panel. Think about your personal experiences. Describe moments that left a lasting impact. The important thing is to have a fleshed-out narrative that provides insight into your life and way of thinking. Some of the best essays revolve around meaningful moments rather than flashy ones.

How should I start brainstorming topics for my college essay?

Most colleges provide open-ended prompts. Using the topic as inspiration, think about critical milestones or essential lessons you learned during your academic career. Tell stories about real-life experiences that have shaped the person you are. Write them down to brainstorm ideas. Choose stories that highlight your best traits.

What is a good list of essay topics to start with? What essay topics should I avoid?

Good topics when writing college essays include personal achievements, meaningful lessons, life-changing challenges, and situations that fostered personal growth. It's best to avoid anything too intimate or controversial. You want to open up, but it's not a good idea to go overboard or alienate members of the admissions panel.

What format should I use for my college essay?

Read the prompt and essay instructions thoroughly to learn how to start off a college essay. Some colleges provide guidance about formatting. If not, the best course of action is to stick with a college standard like the MLA format.

How long should my essay be?

The average length of a personal essay for college is 400─600 words. Always read the prompt. Follow the instructions provided in the application.

Who should I ask to review my college essay?

Turn to your school counselor for review. They understand what college admissions panels are looking for, and they can provide valuable insight into your piece's quality. You can also reach out to English teachers and other educators for proofreading.

Find the right college for you.

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How To Write A College Essay: A Step-By-Step Guide

Matt Whittle

Updated: Mar 28, 2024, 4:13am

How To Write A College Essay: A Step-By-Step Guide

Most colleges require prospective students to provide essays—long-form written responses to prompts—when applying for admission . Candidates can use their essays to stand out from other applicants and show schools what makes them unique.

Prospective students wondering how to write a college essay can use this helpful guide to explore common prompts, tips on structuring effective writing and what makes a good college essay. Discover the step-by-step process on how to write a college admission essay, including selecting a topic, outlining, creating a draft and proofreading.

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What Does a College Application Entail?

Here’s what the typical college essay involves.

Common Essay Prompts

The Common App, which allows students to apply to multiple colleges simultaneously, offers several essay prompts for applicants. Most prompts invite the writer to describe a time when they underwent a change or persevered through a struggle. Along with these subjects, applicants can also create their own prompts.

Essay Structure and Length

Check essay structure requirements from each prospective institution. Though most schools allow writers to determine their own essay formats, some may set word count limits or recommendations. Keep their provided range in mind as you write your essay, and dedicate most of your writing to the body of your personal statement, keeping your introduction and conclusion concise.

The Common App sets a word limit of 250 to 650 words. Aim for this range if a school does not specify a word count.

Impact of a Good Essay

Colleges and universities make difficult decisions when admitting new students. If multiple applicants submit similar admission materials—such as strong GPAs, high class ranks, impressive SAT or ACT scores, and well-rounded extracurriculars—a well-written essay can help a candidate stand out to admissions officers.

By crafting a captivating essay that sticks with the reader, you can make a lasting impact to secure your admission.

What Makes a Good College Essay?

Along with adhering to formal, academic standards for grammar, spelling, tone and syntax, a well-written college essay delivers on its premise, grabs the reader’s attention and stays within the word count limit.

At the most basic level, writers should ensure their essays are devoid of basic problems like typographical and grammar issues. College essays should respond directly to the given prompt and expand on the premise with an engrossing narrative or argument.

Most importantly, a good college essay offers compelling insights into its author. Infuse your personality, aspirations and struggles into your essay to illustrate why colleges should consider you for admission.

How To Write a College Admission Essay

When it comes to college essays, a strong writing process is key. Here’s what you should do.

Select an Essay Prompt

Though some institutions may only use one essay prompt, others—including the Common App—offer multiple options. Choose a prompt that lets you draw on your life experiences. If none of the provided prompts spark interest, the Common App allows you to submit an essay that responds to a topic of your own design.

Create an Outline

Before actually writing, create a plan for your essay. Summarize your thoughts with an outline. Include important themes and major points you want to include in the final product.

Write a Rough Draft

When drafting your essay, allow yourself to write and get your ideas down without overthinking. You can revise later. Try to avoid becoming attached to specific concepts or approaches in the early stages of writing, as working through multiple drafts with an open mind can help you develop new understandings about your ideas and find better paths toward the final essay.

Edit and Proofread

Edit your essay, both for content and for proofreading. It can help to print your essay on paper and revise with a pen in hand, as the change in perspective as you shift from a computer screen to a hard copy can make you process your writing differently. Consider using online editing apps, which can offer helpful suggestions for concision and clarity.

Have Others Edit and Proofread

Ask friends, family members, guidance counselors or teachers to read your college essay. Even if these readers lack formal editing experience, a fresh set of eyes can help you find ways to improve. Small-scale issues like typos and larger concerns like unclear themes may be more apparent to someone who did not write the essay.

Revise as Many Times as Needed

Sometimes, you have to delete most—or all—of what you wrote. Do not be afraid to go back to the drawing board. Write your essay as many times as necessary to ensure your ideas are conveyed clearly.

When applying to colleges, candidates need to put their best foot forward on all fronts. While some schools focus more on factors like GPA, class rank and extracurriculars, others evaluate applicants holistically, which means the admissions essay can hold more weight.

Tips for Writing Your Best College Essay

Let’s explore some tips and tricks for making the most of your college essay.

Get Started Early

Start preparing your application materials, including your college essay, in the summer before your senior year of high school. Most schools maintain winter application deadlines, so working on an admission essay several months ahead of that deadline ensures you have given your writing sufficient attention.

Pick a Topic That’s Meaningful to You

Apply the adage “write what you know” to your college essay: Think about what makes you unique, then apply this knowledge to the larger theme of your chosen prompt.

Writing about something meaningful allows your passions and personality to shine through. Because admissions departments often receive thousands of applications and essays each year, choosing a topic where your personal truth is evident can help you stand out among a crowded field of applicants.

Add Analysis to Your Storytelling

Extrapolate the themes of your essay by demonstrating how they apply to your personal story. While you can use abstract subject matter in your essay, linking the motif, structure and central theme of your essay to your own goals and challenges can elevate your writing.

Think “show, don’t tell.” Rather than using your limited space to explain overtly how your essay expresses your individual circumstances, illustrate your themes vividly enough that admissions departments can identify what makes you uniquely you.

Read Your Essay Out Loud

Remember: A person reads your college admission essay. Read your writing aloud—what may have felt great in the writing process may sound unnatural when read aloud. Hearing your writing can also reveal redundancies that may have not have been apparent otherwise.

Frequently Asked Questions (FAQs) About How To Write a College Essay

How do you start a college essay.

Start your essay with a “hook” to grab readers’ attention. Aim for a concise introduction that evokes vivid imagery or raises questions you will answer later in your essay.

What is the format for a college essay?

When formatting your college essay, consider your submission method. If the school provides a text box, refrain from using bolded, underlined or italicized text, which may not translate after copying and pasting. When an institution requires an attached document, submit a PDF file using a standard font like Arial, Calibri or Times New Roman, size 12.

What makes a strong college essay?

A strong college essay captivates the reader with an interesting premise and offers insight into what makes you a unique applicant. Strong college essays reveal candidates’ aspirations and challenges.

How do you start off a college essay?

Remember that the person reading your writing will most likely have evaluated dozens or hundreds of other college essays—maybe even on the same day as yours. It’s important to grab their attention from the beginning, so avoid opening with a vague or generic statement and don’t reveal your essay’s conclusion right away. Instead, get specific, choose bold language and vivid imagery, and make your reader curious about how the story ends.

Is it okay to start a college essay with “I”?

Yes—in contrast to expository or argumentative essays you may have written in high school, it’s totally appropriate to write a college application essay from a first-person point of view. In fact, one of the most important functions of a college essay is to give admissions officers an idea of who you are as a person, so don’t hesitate to write from your own point of view.

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By submitting my email address. i certify that i am 13 years of age or older, agree to recieve marketing email messages from the princeton review, and agree to terms of use., crafting an unforgettable college essay.

Most selective colleges require you to submit an essay or personal statement as part of your application.

college essay

It may sound like a chore, and it will certainly take a substantial amount of work. But it's also a unique opportunity that can make a difference at decision time. Admissions committees put the most weight on your high school grades and your test scores . However, selective colleges receive applications from many worthy students with similar scores and grades—too many to admit. So they use your essay, along with your letters of recommendation and extracurricular activities , to find out what sets you apart from the other talented candidates.

Telling Your Story to Colleges

So what does set you apart?

You have a unique background, interests and personality. This is your chance to tell your story (or at least part of it). The best way to tell your story is to write a personal, thoughtful essay about something that has meaning for you. Be honest and genuine, and your unique qualities will shine through.

Admissions officers have to read an unbelievable number of college essays, most of which are forgettable. Many students try to sound smart rather than sounding like themselves. Others write about a subject that they don't care about, but that they think will impress admissions officers.

You don't need to have started your own business or have spent the summer hiking the Appalachian Trail. Colleges are simply looking for thoughtful, motivated students who will add something to the first-year class.

Tips for a Stellar College Application Essay

1. write about something that's important to you..

It could be an experience, a person, a book—anything that has had an impact on your life. 

2. Don't just recount—reflect! 

Anyone can write about how they won the big game or the summer they spent in Rome. When recalling these events, you need to give more than the play-by-play or itinerary. Describe what you learned from the experience and how it changed you.

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3. Being funny is tough.

A student who can make an admissions officer laugh never gets lost in the shuffle. But beware. What you think is funny and what an adult working in a college thinks is funny are probably different. We caution against one-liners, limericks and anything off–color.

4. Start early and write several drafts.

Set it aside for a few days and read it again. Put yourself in the shoes of an admissions officer: Is the essay interesting? Do the ideas flow logically? Does it reveal something about the applicant? Is it written in the applicant’s own voice?

5. No repeats.

What you write in your application essay or personal statement should not contradict any other part of your application–nor should it repeat it. This isn't the place to list your awards or discuss your grades or test scores.

6. Answer the question being asked.

Don't reuse an answer to a similar question from another application.

7. Have at least one other person edit your essay.

A teacher or college counselor is your best resource. And before you send it off, check, check again, and then triple check to make sure your essay is free of spelling or grammar errors.

Read More: 2018-2019 Common Application Essay Prompts (and How to Answer Them)

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The Beginner's Guide to Writing an Essay | Steps & Examples

An academic essay is a focused piece of writing that develops an idea or argument using evidence, analysis, and interpretation.

There are many types of essays you might write as a student. The content and length of an essay depends on your level, subject of study, and course requirements. However, most essays at university level are argumentative — they aim to persuade the reader of a particular position or perspective on a topic.

The essay writing process consists of three main stages:

  • Preparation: Decide on your topic, do your research, and create an essay outline.
  • Writing : Set out your argument in the introduction, develop it with evidence in the main body, and wrap it up with a conclusion.
  • Revision:  Check your essay on the content, organization, grammar, spelling, and formatting of your essay.

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Table of contents

Essay writing process, preparation for writing an essay, writing the introduction, writing the main body, writing the conclusion, essay checklist, lecture slides, frequently asked questions about writing an essay.

The writing process of preparation, writing, and revisions applies to every essay or paper, but the time and effort spent on each stage depends on the type of essay .

For example, if you’ve been assigned a five-paragraph expository essay for a high school class, you’ll probably spend the most time on the writing stage; for a college-level argumentative essay , on the other hand, you’ll need to spend more time researching your topic and developing an original argument before you start writing.

1. Preparation 2. Writing 3. Revision
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how to have the perfect college essay

Before you start writing, you should make sure you have a clear idea of what you want to say and how you’re going to say it. There are a few key steps you can follow to make sure you’re prepared:

  • Understand your assignment: What is the goal of this essay? What is the length and deadline of the assignment? Is there anything you need to clarify with your teacher or professor?
  • Define a topic: If you’re allowed to choose your own topic , try to pick something that you already know a bit about and that will hold your interest.
  • Do your research: Read  primary and secondary sources and take notes to help you work out your position and angle on the topic. You’ll use these as evidence for your points.
  • Come up with a thesis:  The thesis is the central point or argument that you want to make. A clear thesis is essential for a focused essay—you should keep referring back to it as you write.
  • Create an outline: Map out the rough structure of your essay in an outline . This makes it easier to start writing and keeps you on track as you go.

Once you’ve got a clear idea of what you want to discuss, in what order, and what evidence you’ll use, you’re ready to start writing.

The introduction sets the tone for your essay. It should grab the reader’s interest and inform them of what to expect. The introduction generally comprises 10–20% of the text.

1. Hook your reader

The first sentence of the introduction should pique your reader’s interest and curiosity. This sentence is sometimes called the hook. It might be an intriguing question, a surprising fact, or a bold statement emphasizing the relevance of the topic.

Let’s say we’re writing an essay about the development of Braille (the raised-dot reading and writing system used by visually impaired people). Our hook can make a strong statement about the topic:

The invention of Braille was a major turning point in the history of disability.

2. Provide background on your topic

Next, it’s important to give context that will help your reader understand your argument. This might involve providing background information, giving an overview of important academic work or debates on the topic, and explaining difficult terms. Don’t provide too much detail in the introduction—you can elaborate in the body of your essay.

3. Present the thesis statement

Next, you should formulate your thesis statement— the central argument you’re going to make. The thesis statement provides focus and signals your position on the topic. It is usually one or two sentences long. The thesis statement for our essay on Braille could look like this:

As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness.

4. Map the structure

In longer essays, you can end the introduction by briefly describing what will be covered in each part of the essay. This guides the reader through your structure and gives a preview of how your argument will develop.

The invention of Braille marked a major turning point in the history of disability. The writing system of raised dots used by blind and visually impaired people was developed by Louis Braille in nineteenth-century France. In a society that did not value disabled people in general, blindness was particularly stigmatized, and lack of access to reading and writing was a significant barrier to social participation. The idea of tactile reading was not entirely new, but existing methods based on sighted systems were difficult to learn and use. As the first writing system designed for blind people’s needs, Braille was a groundbreaking new accessibility tool. It not only provided practical benefits, but also helped change the cultural status of blindness. This essay begins by discussing the situation of blind people in nineteenth-century Europe. It then describes the invention of Braille and the gradual process of its acceptance within blind education. Subsequently, it explores the wide-ranging effects of this invention on blind people’s social and cultural lives.

Write your essay introduction

The body of your essay is where you make arguments supporting your thesis, provide evidence, and develop your ideas. Its purpose is to present, interpret, and analyze the information and sources you have gathered to support your argument.

Length of the body text

The length of the body depends on the type of essay. On average, the body comprises 60–80% of your essay. For a high school essay, this could be just three paragraphs, but for a graduate school essay of 6,000 words, the body could take up 8–10 pages.

Paragraph structure

To give your essay a clear structure , it is important to organize it into paragraphs . Each paragraph should be centered around one main point or idea.

That idea is introduced in a  topic sentence . The topic sentence should generally lead on from the previous paragraph and introduce the point to be made in this paragraph. Transition words can be used to create clear connections between sentences.

After the topic sentence, present evidence such as data, examples, or quotes from relevant sources. Be sure to interpret and explain the evidence, and show how it helps develop your overall argument.

Lack of access to reading and writing put blind people at a serious disadvantage in nineteenth-century society. Text was one of the primary methods through which people engaged with culture, communicated with others, and accessed information; without a well-developed reading system that did not rely on sight, blind people were excluded from social participation (Weygand, 2009). While disabled people in general suffered from discrimination, blindness was widely viewed as the worst disability, and it was commonly believed that blind people were incapable of pursuing a profession or improving themselves through culture (Weygand, 2009). This demonstrates the importance of reading and writing to social status at the time: without access to text, it was considered impossible to fully participate in society. Blind people were excluded from the sighted world, but also entirely dependent on sighted people for information and education.

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The conclusion is the final paragraph of an essay. It should generally take up no more than 10–15% of the text . A strong essay conclusion :

  • Returns to your thesis
  • Ties together your main points
  • Shows why your argument matters

A great conclusion should finish with a memorable or impactful sentence that leaves the reader with a strong final impression.

What not to include in a conclusion

To make your essay’s conclusion as strong as possible, there are a few things you should avoid. The most common mistakes are:

  • Including new arguments or evidence
  • Undermining your arguments (e.g. “This is just one approach of many”)
  • Using concluding phrases like “To sum up…” or “In conclusion…”

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

Write your essay conclusion

Checklist: Essay

My essay follows the requirements of the assignment (topic and length ).

My introduction sparks the reader’s interest and provides any necessary background information on the topic.

My introduction contains a thesis statement that states the focus and position of the essay.

I use paragraphs to structure the essay.

I use topic sentences to introduce each paragraph.

Each paragraph has a single focus and a clear connection to the thesis statement.

I make clear transitions between paragraphs and ideas.

My conclusion doesn’t just repeat my points, but draws connections between arguments.

I don’t introduce new arguments or evidence in the conclusion.

I have given an in-text citation for every quote or piece of information I got from another source.

I have included a reference page at the end of my essay, listing full details of all my sources.

My citations and references are correctly formatted according to the required citation style .

My essay has an interesting and informative title.

I have followed all formatting guidelines (e.g. font, page numbers, line spacing).

Your essay meets all the most important requirements. Our editors can give it a final check to help you submit with confidence.

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An essay is a focused piece of writing that explains, argues, describes, or narrates.

In high school, you may have to write many different types of essays to develop your writing skills.

Academic essays at college level are usually argumentative : you develop a clear thesis about your topic and make a case for your position using evidence, analysis and interpretation.

The structure of an essay is divided into an introduction that presents your topic and thesis statement , a body containing your in-depth analysis and arguments, and a conclusion wrapping up your ideas.

The structure of the body is flexible, but you should always spend some time thinking about how you can organize your essay to best serve your ideas.

Your essay introduction should include three main things, in this order:

  • An opening hook to catch the reader’s attention.
  • Relevant background information that the reader needs to know.
  • A thesis statement that presents your main point or argument.

The length of each part depends on the length and complexity of your essay .

A thesis statement is a sentence that sums up the central point of your paper or essay . Everything else you write should relate to this key idea.

The thesis statement is essential in any academic essay or research paper for two main reasons:

  • It gives your writing direction and focus.
  • It gives the reader a concise summary of your main point.

Without a clear thesis statement, an essay can end up rambling and unfocused, leaving your reader unsure of exactly what you want to say.

A topic sentence is a sentence that expresses the main point of a paragraph . Everything else in the paragraph should relate to the topic sentence.

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

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How to Pick a College Essay Topic, According to an Admission Expert

A student in a USC hoodie writes in a notebook outdoors. (USC Photo/Philip Channing)

The personal essay is one of the most crucial parts of a college application. While your transcripts and test scores highlight your achievement, they’re ultimately just stats and figures.

That’s where the college essay comes in: It helps colleges determine who you are. You can let your personality shine through and also show off your biggest wins — and explain away any potential shortcomings.

Of course, not everyone loves to write. And even if you do, it’s not always easy to figure out what to say. After all, most college essay prompts are quite vague. Where do you even start?

We spoke with Dan Phan, the academic program manager for USC Bovard Scholars , to learn how to pick the perfect college essay topic.

What Should a College Essay Focus On?

First things first: You need to determine what your dream school is asking for. Some will ask for just one essay, which is in response to several possible prompts. Usually, these prompts have to do with your background, your ambitions, challenging or formative times in your life or your personal beliefs. Other schools, however, will require you to write a personal statement, in addition to answering several shorter supplementary essay questions.

So, different universities have different application requirements. However, the essay’s goal remains the same, regardless of the prompt or format.

“The main personal statement should be introspective and shed light on the student’s core values, experiences that shaped them and aspirations for the future. Who is this student? Where have they been

Where do they hope to go?” Phan said.

What are Some Examples of College Essay Themes?

Many people use the college essay to reflect on hurdles in their lives. These difficulties could be related to academics or personal struggles. The idea is to show how you handle adversity. Essays can also focus on a personal turning point, to illustrate your personal growth or how you adapt to change.

Other applicants focus on topics related to identity and diversity, diving into their cultural background or family history to explore how their heritage and upbringing have shaped them into who they are today.

Some students write about their passions, hobbies or community involvement, showing what they have to offer besides good grades. It’s also a way to paint a picture of how they could participate in campus culture. After all, the goal is for the university to want you to be there and bring your personal touch to campus!

Phan’s favorite college essay themes?

“I love reading stories about the movers and shakers of the world, young adults that I can envision in the college setting, wherever that may be, and making a big difference once there,” she said.

And while Phan sees plenty of stories about family, culture, personal obstacles and achievements, she’s also read some “beautifully written essays” that she “remembers vividly to this day.”

The topics of these essays were wide-ranging and, often, highly personal.

“Playing music with symbrachydactyly (a hand anomaly characterized by missing fingers),” Phan recalled. “Visiting the neighborhood wig shop after school to chat with cancer patients. Defying gender stereotypes. Living close to the state prison and getting involved in prison-to-school pipeline programs. Car rides listening to NPR. Peach dumplings. Natural hair. Treasure maps.”

So, don’t be afraid to get creative. While your college essay should express who you are, there are many different ways to do so.

How Do You Choose a College Essay Topic?

When faced with vague prompts and open-ended suggestions, it can be hard to think of one story that summarizes who you are. Unfortunately, you can’t write about everything that makes you unique. Instead, narrow it down to a specific thesis.

Phan recommends that students think about the top four things a stranger would need to know to get acquainted with them.

“I encourage students to be vulnerable, to build connections and to think about some of their most formative or meaningful experiences, whether that involves family, identity, culture, extracurricular activities or interests,” Phan said.

Ask yourself what your strengths are. What are the skills and qualities that separate you from others? Then, consider the stories in your life that illustrate these traits.

Maybe you’re proud of your resilience. What’s a time in your life that it was tested? Or perhaps you have a passion for improving your community. What led you to that? What are some times you’ve demonstrated that dedication?

Once you consider what you want the essay to reveal about you, it’s easier to determine what examples in your life illustrate that.

“The most compelling essays are not only well written but have rich details that humanize the student’s experiences,” Phan said.

What Not to Write in Your College Essay

While you have plenty of options for your college essay, there are also some topics you don’t want to write about. For example, Phan advises applicants to avoid writing about grades or academic performance. Your transcript already covers that.

Another common pitfall? Not writing about yourself.

“Sometimes, students make the mistake of bringing in another person like a family member, friend or leader they admire, and the essay ceases to be about the student but rather about how incredible the other person is — which completely misses the point,” Phan explained.

Similarly, keep in mind that you’re writing about yourself now. That means you should be discussing who you are as a prospective college student, not who you were in kindergarten. While stories from your youth may help explain who you’ve become, the focus should always be on personal growth and development.

Some essay topics are so overused that they’ve become clichéd, such as teenage heartbreak, mission trip experiences or winning a sports game, Phan said: “Considering how admissions committees may be reading tens of thousands of applications each application cycle, admissions readers want to read unique college essays with fresh perspectives and angularity.”

Should Someone Proofread Your College Essay?

Applying for college is a process with many steps, and most students ask for help confirming they’ve done each part correctly. The same goes for your college essay!

Once you’ve selected the topic, it’s normal to ask for feedback to ensure you’re on the right track. Your college counselor or a teacher would be the right people to ask.

Similarly, it’s a good idea to ask them for help refining the essay once it’s done. They can help you deliver your thesis in the most compelling way possible. Remember, even the most talented writers need a copy editor to check that their work is free of misspellings and grammatical errors.

However, don’t have too many people read your essay.

“I’ve seen essays become so disjointed because there were too many voices in the essays,” Phan said. “Additionally, working with multiple people can pull students in different directions, resulting in a bit of Frankenstein of an essay and the student’s original voice being completely lost.”

So, trust your gut! With enough preparation, hard work and proofreading, you can write a solid college essay that makes you stand out to potential schools.

Learn more about USC Summer and Online Pre-College Programs today.

Author: Becca van Sambeck

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how to have the perfect college essay

How to Get the Perfect Hook for Your College Essay

What’s covered:, developing your hook.

  • 5 College Essay Hook Examples

5 Tips and Examples for Crafting a Great Hook

Your essay is one of the best tools available for standing out in a crowded field of college applicants (many with academic portfolios similar to yours) when applying to your dream school. A college essay is your opportunity to show admissions committees the person behind the grades, test scores, and resume. To ensure your college essay receives the full attention of admissions committees, you need to lure them in with a great hook—that is, a compelling opening that makes your audience hungry for more.

You need a strong start to capture the attention of the admission committees. When it comes to college essays, first impressions are everything. In fact, there’s no guarantee that anyone is going to read more than your first sentence if you bore them to tears within a few words, which is why it’s essential to craft an effective and engaging hook.

There’s no one-size-fits-all strategy for composing an attention-grabbing hook. A well-crafted hook can be anything from an image to an anecdote to an interesting fact while factors like writing style, essay structure, and prompt can all influence what makes for a good hook. That said, memorable hooks share a number of attributes, most notably they draw readers in,  connect with the topic you’re writing about, and leave a lasting impression, often in a creative or unexpected way.

For example, let’s construct a hypothetical essay. Let’s say that after some careful consideration, Jane Doe has decided to write her personal essay about her experience running canine obedience classes. She isn’t quite sure how to start her essay, so she’s practicing with some proven essay hooks. If you’re ready to develop your own hook, check out four of our favorite college essay hook strategies and how they work for Jane below!

College Essay Hook Examples

There are a number of proven strategies that Jane can use to craft a compelling hook. A few tried-and-true hooks include:

1. Open with an Anecdote

People love stories, so it makes sense that telling one is a great way to attract readers. Detailing a relevant anecdote provides context for your essay and can give the reader an idea of what you are up against if you’re overcoming an obstacle or rising to a challenge.

On the day that I told my mother I wanted to start my own canine obedience school, she smiled and muttered something under her breath about the irony of my youthful disobedience and my newfound passion for enforcing rules. What she didn’t know then was that it was not in spite of, but rather because of, my tendency to push the boundaries that I was confident in my ability to succeed.

2. Set the Scene

One fantastic way to get your essay moving and to draw your readers in is to plunge them into the middle of an important scene. Provide readers with descriptive details and dialogue to make them feel like they’re watching a movie from your life and have just tuned in at a critical moment.

I jumped back as the dog lunged for my leg, teeth bared and snarling. “It’s okay, Smokey, it’s okay,” I soothed as I tried to maneuver closer to the post where I had tied his leash. In the back of my head, I heard my brother’s taunts swirling around.

“A dog trainer?” he had scoffed. “What kind of person would hire you as a dog trainer?!”

I pushed the thoughts away and grasped the leash, pulling it tightly to my side as Smokey, surprised by my sudden confidence, fell into stride beside me.

3. Ask a Question

Asking a question at the beginning of your essay can activate your reader’s critical thinking and get them hungry for the answer that you won’t offer until later. Try to come up with a question that’s broad enough that they won’t know the answer right away, but specific enough that it isn’t a generic hook that could work on just any college essay.

How do you respond when you’re faced with a very real physical threat to your safety, yet you literally can’t afford to back down? This is the question I faced on my very first day as a dog trainer.

4. Use a Metaphor or Simile

A metaphor or simile can pull readers in by helping them make connections between seemingly unrelated topics or by encouraging them to think about topics from a different point of view.

Running canine obedience classes is a lot like navigating high school. It’s a dog-eat-dog world with a lot to learn, many personalities to manage, peril around every corner, and everyone anxious to graduate.

Selecting the right hook is a great first step for writing a winning college essay, but the execution is also important.

1. Narrow Down Your Scope

Sometimes the best way to tackle big projects like writing an attention-grabbing hook or captivating college essay is to think small. Narrow down on a specific incident or even a moment that leads into your topic.

It’s my first time teaching a canine obedience class. I’m surrounded by strangers and the dogs are barking so loud I can’t hear myself think, but I have a gnawing feeling that I’m losing control. I put my fingers to my lips and let out the loudest whistle I’m capable of. Suddenly there was silence.

2. Use Adjectives

Adjectives are used to add a description and make your writing clearer and more specific. In other words, they’re the details that make your writing stand out and suck readers in. Jane didn’t simply reward the dog for sitting, she…

It was a battle of wills between me and the eight-month-old Australian Shepherd—defiance was in his sparkling blue eyes, but so was desire for the bit of hot dog hiding in my hand. Reluctantly he sat, earning his treat while I claimed my alpha status.

3. Use Emotion

Use emotion to connect and entice your reader. Emotions make readers feel, pulling them into your essay, and are memorable. You can use them for everything from sharing a fact about yourself to putting the reader in your shoes.

When I was young, I would have been extremely lonely if not for my dog Trevor. I struggled to make friends and Trevor provided companionship, helped me overcome my shyness (he was a great icebreaker), and is responsible for shaping who I am today. When Trevor passed away in high school, I set out to train canine obedience and help dogs become the best versions of themselves—just like what Trevor did for me.

4. Short and Sweet

Admissions committees have a lot of essays to read, so the quicker you get to the point and capture their attention, the better.

Mere moments into my dream job, someone had already peed on the floor and another had bitten a person. Welcome to the life of a dog trainer.

5. Just Start Writing

Sometimes the hook of your college essay isn’t clear. Rather than getting hung up, start developing your essay and see if it adds clarity as to how to best implement a hook. Some students even find that it’s easiest to write a hook last, after writing the body of the personal statement.

Where to Get Feedback on Your Essay Hook

Wondering if you created an effective hook? It’s difficult to evaluate your own writing, especially a line or two you read and reworked numerous times. CollegeVine can help. Through our free Peer Essay Review tool , you can get a free review of your hook, and overall essay, from another student. Then you can pay it forward and improve your own writing skills by reviewing other students’ essays.

If you want a college admissions expert to review your essay, advisors on CollegeVine have helped students refine their writing and submit successful applications to top schools. Find the right advisor for you to improve your chances of getting into your dream school!

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Essay Papers Writing Online

Mastering the art of essay writing – a comprehensive guide.

How write an essay

Essay writing is a fundamental skill that every student needs to master. Whether you’re in high school, college, or beyond, the ability to write a strong, coherent essay is essential for academic success. However, many students find the process of writing an essay daunting and overwhelming.

This comprehensive guide is here to help you navigate the intricate world of essay writing. From understanding the basics of essay structure to mastering the art of crafting a compelling thesis statement, we’ve got you covered. By the end of this guide, you’ll have the tools and knowledge you need to write an outstanding essay that will impress your teachers and classmates alike.

So, grab your pen and paper (or fire up your laptop) and let’s dive into the ultimate guide to writing an essay. Follow our tips and tricks, and you’ll be well on your way to becoming a skilled and confident essay writer!

The Art of Essay Writing: A Comprehensive Guide

Essay writing is a skill that requires practice, patience, and attention to detail. Whether you’re a student working on an assignment or a professional writing for publication, mastering the art of essay writing can help you communicate your ideas effectively and persuasively.

In this comprehensive guide, we’ll explore the key elements of a successful essay, including how to choose a topic, structure your essay, and craft a compelling thesis statement. We’ll also discuss the importance of research, editing, and proofreading, and provide tips for improving your writing style and grammar.

By following the advice in this guide, you can become a more confident and skilled essay writer, capable of producing high-quality, engaging essays that will impress your readers and achieve your goals.

Understanding the Essay Structure

When it comes to writing an essay, understanding the structure is key to producing a cohesive and well-organized piece of writing. An essay typically consists of three main parts: an introduction, the body paragraphs, and a conclusion.

Introduction: The introduction is where you introduce your topic and provide some background information. It should also include your thesis statement, which is the main idea or argument that you will be discussing in the essay.

Body paragraphs: The body of the essay is where you present your supporting evidence and arguments. Each paragraph should focus on a separate point and include evidence to back up your claims. Remember to use transition words to link your ideas together cohesively.

Conclusion: The conclusion is where you wrap up your essay by summarizing your main points and restating your thesis. It is also a good place to make any final thoughts or reflections on the topic.

Understanding the structure of an essay will help you write more effectively and communicate your ideas clearly to your readers.

Choosing the Right Topic for Your Essay

Choosing the Right Topic for Your Essay

One of the most crucial steps in writing a successful essay is selecting the right topic. The topic you choose will determine the direction and focus of your writing, so it’s important to choose wisely. Here are some tips to help you select the perfect topic for your essay:

Choose a topic that you are passionate about or interested in. Writing about something you enjoy will make the process more enjoyable and your enthusiasm will come through in your writing.
Do some preliminary research to see what topics are available and what resources are out there. This will help you narrow down your choices and find a topic that is both interesting and manageable.
Think about who will be reading your essay and choose a topic that will resonate with them. Consider their interests, knowledge level, and any biases they may have when selecting a topic.
Take some time to brainstorm different topic ideas. Write down all the potential topics that come to mind, and then evaluate each one based on relevance, interest, and feasibility.
Try to choose a topic that offers a unique perspective or angle. Avoid overly broad topics that have been extensively covered unless you have a fresh take to offer.

By following these tips and considering your interests, audience, and research, you can choose a topic that will inspire you to write an engaging and compelling essay.

Research and Gathering Information

When writing an essay, conducting thorough research and gathering relevant information is crucial. Here are some tips to help you with your research:

Make sure to use reliable sources such as academic journals, books, and reputable websites. Avoid using sources that are not credible or biased.
As you research, take notes on important information that you can use in your essay. Organize your notes so that you can easily reference them later.
Don’t rely solely on one type of source. Utilize a variety of sources to provide a well-rounded perspective on your topic.
Before using a source in your essay, make sure to evaluate its credibility and relevance to your topic. Consider the author’s credentials, publication date, and biases.
Make sure to keep a record of the sources you use in your research. This will help you properly cite them in your essay and avoid plagiarism.

Crafting a Compelling Thesis Statement

When writing an essay, one of the most crucial elements is the thesis statement. This statement serves as the main point of your essay, summarizing the argument or position you will be taking. Crafting a compelling thesis statement is essential for a strong and cohesive essay. Here are some tips to help you create an effective thesis statement:

  • Be specific: Your thesis statement should clearly state the main idea of your essay. Avoid vague or general statements.
  • Make it arguable: A strong thesis statement is debatable and presents a clear position that can be supported with evidence.
  • Avoid clichés: Stay away from overused phrases or clichés in your thesis statement. Instead, strive for originality and clarity.
  • Keep it concise: Your thesis statement should be concise and to the point. Avoid unnecessary words or phrases.
  • Take a stand: Your thesis statement should express a clear stance on the topic. Don’t be afraid to assert your position.

By following these guidelines, you can craft a compelling thesis statement that sets the tone for your essay and guides your reader through your argument.

Writing the Body of Your Essay

Once you have your introduction in place, it’s time to dive into the body of your essay. The body paragraphs are where you will present your main arguments or points to support your thesis statement.

Here are some tips for writing the body of your essay:

  • Stick to One Main Idea: Each paragraph should focus on one main idea or argument. This will help keep your essay organized and easy to follow.
  • Use Topic Sentences: Start each paragraph with a topic sentence that introduces the main idea of the paragraph.
  • Provide Evidence: Support your main points with evidence such as facts, statistics, examples, or quotes from experts.
  • Explain Your Points: Don’t just state your points; also explain how they support your thesis and why they are important.
  • Use Transition Words: Use transition words and phrases to connect your ideas and create a smooth flow between paragraphs.

Remember to refer back to your thesis statement and make sure that each paragraph contributes to your overall argument. The body of your essay is where you can really showcase your critical thinking and analytical skills, so take the time to craft well-developed and coherent paragraphs.

Perfecting Your Essay with Editing and Proofreading

Perfecting Your Essay with Editing and Proofreading

Editing and proofreading are essential steps in the essay writing process to ensure your work is polished and error-free. Here are some tips to help you perfect your essay:

  • Take a Break: After writing your essay, take a break before starting the editing process. This will help you look at your work with fresh eyes.
  • Focus on Structure: Check the overall structure of your essay, including the introduction, body paragraphs, and conclusion. Make sure your ideas flow logically and cohesively.
  • Check for Clarity: Ensure that your arguments are clear and easy to follow. Eliminate any jargon or confusing language that might obscure your message.
  • Grammar and Punctuation: Review your essay for grammar and punctuation errors. Pay attention to subject-verb agreement, verb tense consistency, and proper punctuation usage.
  • Use a Spell Checker: Run a spell check on your essay to catch any spelling mistakes. However, don’t rely solely on spell checkers as they may miss certain errors.
  • Read Aloud: Read your essay aloud to yourself or have someone else read it to you. This can help you identify awkward phrasing or unclear sentences.
  • Get Feedback: Consider getting feedback from a peer, teacher, or writing tutor. They can offer valuable insights and suggestions for improving your essay.

By following these editing and proofreading tips, you can ensure that your essay is well-crafted, organized, and free of errors, helping you make a strong impression on your readers.

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How to Write a Perfect "Why This College?" Essay

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College Essays

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Did you think you were all done pouring out your blood, sweat, and tears in written form for your personal statement , only to be faced with the "why this college?" supplemental essay? This question might seem simple but is in fact a crucial and potentially tricky part of many college applications. What exactly is the "why us?" essay trying to understand about you? And how do you answer this question without falling into its many pitfalls or making any rookie mistakes?

In this article, I'll explain why colleges want you to be able to explain why you are applying. I'll also discuss how to generate and brainstorm topics for this question and how to make yourself sound sincere and committed. Finally, we'll go over some "why this school?" essay do s and don't s.

Worried about college applications?   Our world-class admissions counselors can help. We've guided thousands of students to get into their top choice schools with our data-driven, proprietary admissions strategies.

This article is pretty detailed, so here's a brief overview of what we'll be covering:

Why Do Colleges Want You to Write a "Why Us?" Essay?

Two types of "why this college" essay prompts, step 1: research the school, step 2: brainstorm potential essay topics, step 3: nail the execution, example of a great "why this college" essay.

College admissions officers have to read an incredible amount of student work to put together a winning class, so trust me when I say that everything they ask you to write is meaningful and important .

The purpose of the "why us?" essay goes two ways. On one hand, seeing how you answer this question gives admissions officers a sense of whether you know and value their school .

On the other hand, having to verbalize why you are applying gives you the chance to think about what you want to get out of your college experience  and whether your target schools fit your goals and aspirations.

What Colleges Get Out Of Reading Your "Why This College?" Essay

Colleges want to check three things when they read this essay.

First, they want to see that you have a sense of what makes this college different and special.

  • Do you know something about the school's mission, history, or values?
  • Have you thought about the school's specific approach to learning?
  • Are you comfortable with the school's traditions and the overall feel of student life here?

Second, they want proof that you will be a good fit for the school.

  • Where do your interests lie? Do they correspond to this school's strengths?
  • Is there something about you that meshes well with some aspect of the school?
  • How will you contribute to college life? How will you make your mark on campus?

And third, they want to see that this school will, in turn, be a good fit for you.

  • What do you want to get out of college? Will this college be able to provide that? Will this school contribute to your future success?
  • What will you take advantage of on campus (e.g., academic programs, volunteer or travel opportunities, internships, or student organizations)?
  • Will you succeed academically? Does this school provide the right rigor and pace for your ideal learning environment?

What You Get Out Of Writing Your "Why This College?" Essay

Throughout this process of articulating your answers to the questions above, you will also benefit in a couple of key ways:

It Lets You Build Excitement about the School

Finding specific programs and opportunities at schools you are already happy about will give you a grounded sense of direction for when you start school . At the same time, by describing what is great about schools that are low on your list, you'll likely boost your enthusiasm for these colleges and keep yourself from feeling that they're nothing more than lackluster fallbacks.

It Helps You Ensure That You're Making the Right Choice

Writing the "why us?" essay can act as a moment of clarity. It's possible that you won't be able to come up with any reasons for applying to a particular school. If further research fails to reveal any appealing characteristics that fit with your goals and interests, this school is likely not for you.

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At the end of your four years, you want to feel like this, so take your "Why This College?" essay to heart.

Want to write the perfect college application essay?   We can help.   Your dedicated PrepScholar Admissions counselor will help you craft your perfect college essay, from the ground up. We learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay to proudly submit to colleges.   Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

The "why this college?" essay is best thought of as a back-and-forth between you and the college . This means that your essay will really be answering two separate, albeit related, questions:

  • "Why us?": This is where you explain what makes the school special in your eyes, what attracted you to it, and what you think you'll get out of your experience there.
  • "Why you?": This is the part where you talk about why you'll fit in at the school; what qualities, skills, talents, or abilities you'll contribute to student life; and how your future will be impacted by the school and its opportunities.

Colleges usually use one of these approaches to frame this essay , meaning that your essay will lean heavier toward whichever question is favored in the prompt. For example, if the prompt is all about "why us?" you'll want to put your main focus on praising the school. If the prompt instead is mostly configured as "why you?" you'll want to dwell at length on your fit and potential.

It's good to remember that these two prompts are simply two sides of the same coin. Your reasons for wanting to apply to a particular school can be made to fit either of these questions.

For instance, say you really want the chance to learn from the world-famous Professor X. A "why us?" essay might dwell on how amazing an opportunity studying with him would be for you, and how he anchors the Telepathy department.

Meanwhile, a "why you?" essay would point out that your own academic telepathy credentials and future career goals make you an ideal student to learn from Professor X, a renowned master of the field.

Next up, I'll show you some real-life examples of what these two different approaches to the same prompt look like.

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Clarifying why you want to study with a particular professor in a specific department can demonstrate to college admissions staff that you've done your research on the school.

"Why Us?" Prompts

  • Why [this college]?
  • Why are you interested in [this college]?
  • Why is [this college] a good choice for you?
  • What do you like best about [this college]?
  • Why do you want to attend [this college]?

Below are some examples of actual "why us?" college essay prompts:

  • Colorado College : "Describe how your personal experiences with a particular community make you a student who would benefit from Colorado College’s Block Plan."
  • Tufts University : " I am applying to Tufts because… "
  • Tulane University : "Describe why you are interested in joining the Tulane community. Consider your experiences, talents, and values to illustrate what you would contribute to the Tulane community if admitted." (via the Common App )
  • University of Michigan : "Describe the unique qualities that attract you to the specific undergraduate College or School (including preferred admission and dual degree programs) to which you are applying at the University of Michigan. How would that curriculum support your interests?"
  • Wellesley College : " When choosing a college, you are choosing an intellectual community and a place where you believe that you can live, learn, and flourish. We know that there are more than 100 reasons to choose Wellesley, but it's a good place to start. Visit the Wellesley 100 and select two items that attract, inspire, or celebrate what you would bring to our community. Have fun! Use this opportunity to reflect personally on what items appeal to you most and why. "

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In a "why us?" essay, focus on the specific aspects of the school that appeal to you and how you will flourish because of those offerings.

"Why You?" Prompts

  • Why are you a good match or fit for us?
  • What are your interests, and how will you pursue them at [this college]?
  • What do you want to study, and how will that correspond to our program?
  • What or how will you contribute?
  • Why you at [this college]?
  • Why are you applying to [this college]?

Here are some examples of the "why you?" version of the college essay:

  • Babson College : " A defining element of the Babson experience is learning and thriving in an equitable and inclusive community with a wide range of perspectives and interests. Please share something about your background, lived experiences, or viewpoint(s) that speaks to how you will contribute to and learn from Babson's collaborative community. "
  • Bowdoin College : "Generations of students have found connection and meaning in Bowdoin's 'The Offer of the College.' ... Which line from the Offer resonates most with you? Optional: The Offer represents Bowdoin's values. Please reflect on the line you selected and how it has meaning to you." (via the Common App )

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In a "why you?" essay, focus on how your values, interests, and motivations align with the school's offerings and how you'll contribute to campus life.

No matter how the prompt is worded, this essay is a give-and-take of what you and the college have to offer each other. Your job is to quickly zoom in on your main points and use both precision and detail to sound sincere, excited, and authentic.

How do you effectively explain the benefits you see this particular school providing for you and the contributions you will bring to the table as a student there? And how can you do this best using the small amount of space that you have (usually just one to two paragraphs)?

In this section, we'll go through the process of writing the "Why This College?" essay, step-by-step. First, I'll talk about the prep work you'll need to do. Next, we'll go through how to brainstorm good topics (and touch on what topics to avoid). I'll give you some tips on transforming your ideas and research into an actual essay. Finally, I'll take apart an actual "why us?" essay to show you why and how it works.

Before you can write about a school, you'll need to know specific things that make it stand out and appeal to you and your interests . So where do you look for these? And how do you find the details that will speak to you? Here are some ways you can learn more about a school.

In-Person Campus Visits

If you're going on college tours , you've got the perfect opportunity to gather information about the school. Bring a notepad and write down the following:

  • Your tour guide's name
  • One to two funny, surprising, or enthusiastic things your guide said about the school
  • Any unusual features of the campus, such as buildings, sculptures, layout, history, or traditions

Try to also connect with students or faculty while you're there. If you visit a class, note which class it is and who teaches it. See whether you can briefly chat with a student (e.g., in the class you visit, around campus, or in a dining hall), and ask what they like most about the school or what has been most surprising about being there.

Don't forget to write down the answer! Trust me, you'll forget it otherwise—especially if you do this on multiple college visits.

Virtual Campus Visits

If you can't visit a campus in person, the next best thing is an online tour , either from the school's own website or from other websites, such as YOUniversityTV , CampusTours , or YouTube (search "[School Name] + tour").

You can also connect with students without visiting the campus in person . Some admissions websites list contact information for currently enrolled students you can email to ask one or two questions about what their experience of the school has been like.

Or if you know what department, sport, or activity you're interested in, you can ask the admissions office to put you in touch with a student who is involved with that particular interest.

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If you can't visit a campus in person, request a video chat with admissions staff, a current student, or a faculty member to get a better sense of specific topics you might write about in your essay.

Alumni Interview

If you have an interview , ask your interviewer questions about their experience at the school and about what going to that school has done for them since graduation. As always, take notes!

College Fairs

If you have a chance to go to a college fair where your ideal college has representatives, don't just attend and pick up a brochure. Instead, e ngage the representatives in conversation, and ask them about what they think makes the school unique .  Jot down notes on any interesting details they tell you.

The College's Own Materials

Colleges publish lots and lots of different admissions materials—and all of these will be useful for your research. Here are some suggestions for what you can use. (You should be able to find all of the following resources online.)

Brochures and Course Catalogs

Read the mission statement of the school; does its educational philosophy align with yours? You should also read through its catalogs. Are there any programs, classes, departments, or activities that seem tailor-made for you in some way?

Pro Tip: These interesting features you find should be unusual in some way or different from what other schools offer. For example, being fascinated with the English department isn't going to cut it unless you can discuss its unusual focus, its world-renowned professors, or the different way it structures the major that appeals to you specifically.

Alumni Magazine

Are any professors highlighted? Does their research speak to you or connect with a project you did in high school or for an extracurricular?

Sometimes alumni magazines will highlight a college's new focus or new expansion. Does the construction of a new engineering school relate to your intended major? There might also be some columns or letters written by alumni who talk about what going to this particular school has meant to them. What stands out about their experiences?

School or Campus Newspaper

Students write about the hot issues of the day, which means that the articles will be about the best and worst things on campus . It'll also give you insight into student life, opportunities that are available to students, activities you can do off campus, and so on.

The College's Social Media

Your ideal school is most likely on Facebook, X (formerly Twitter), Instagram, TikTok, and other social media. Follow the school to see what it's posting about.  Are there any exciting new campus developments? Professors in the news? Interesting events, clubs, or activities?

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The Internet

Wikipedia is a great resource for learning basic details about a college's history, traditions, and values. I also recommend looking for forums on College Confidential that specifically deal with the school you're researching.

Another option is to search on Google for interesting phrases, such as "What students really think about [School Name]" or "[School Name] student forum." This will help you get detailed points of view, comments about specific programs or courses, and insight into real student life.

So what should you do now that you've completed a bunch of research? Answer: use it to develop connection points between you and your dream school. These connections will be the skeleton of your "why this college?" essay.

Find the Gems in Your Research

You have on hand all kinds of information, from your own personal experiences on campus and your conversations with people affiliated with your ideal school to what you've learned from campus publications and tidbits gleaned from the web.

Now, it's time to sift through all of your notes to find the three to five things that really speak to you. Link what you've learned about the school to how you can plug into this school's life, approach, and environment. That way, no matter whether your school's prompt is more heavily focused on the "why us?" or "why you?" part of the give-and-take, you'll have an entry point into the essay.

But what should these three to five things be? What should you keep in mind when you're looking for the gem that will become your topic?

Here are some words of wisdom from Calvin Wise , director of recruitment and former associate director of admissions at Johns Hopkins University (emphasis mine):

" Focus on what makes us unique and why that interests you. Do your research, and articulate a multidimensional connection to the specific college or university. We do not want broad statements (the brick pathways and historic buildings are beautiful) or a rehash of the information on our website (College X offers a strong liberal arts curriculum). All institutions have similarities. We want you to talk about our differences. "

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Time to find that diamond, amethyst, opal, tourmaline, or amber in the rough.

Check Your Gems for Color and Clarity

When I say "check your gems," I mean make sure that each of the three to five things you've found is something your ideal school has that other schools don't have.

This something should be seen from your own perspective. The point isn't to generically praise the school but instead to go into detail about why it's so great for you that they have this thing.

This something you find should be meaningful to the school and specific to you. For example, if you focus on academics (e.g., courses, instructors, opportunities, or educational philosophy), find a way to link them either to your previous work or to your future aspirations.

This something should not be shallow and nonspecific. Want to live in a city? Every city has more than one college in it. Find a way to explain why this specific college in this specific city calls to you. Like pretty architecture? Many schools are beautiful, so dwell on why this particular place feels unlike any other. Like good weather, beach, skiing, or some other geographical attribute? There are many schools located near these places, and they know that people enjoy sunbathing. Either build a deeper connection or skip these as reasons.

Convert Your Gems into Essay Topics

Every "why this college?" essay is going to answer both the "why us?" and the "why you?" parts of the back-and-forth equation. But depending on which way your target school has worded its prompt, you'll lean more heavily on that part . This is why I'm going to split this brainstorming into two parts—to go with the "why us?" and "why you?" types of questions.

Of course, since they are both sides of the same coin, you can always easily flip each of these ideas around to have it work well for the other type of prompt . For example, a "why us?" essay might talk about how interesting the XYZ interdisciplinary project is and how it fits well with your senior project.

By contrast, a "why you?" essay would take the same idea but flip it to say that you've learned through your senior project how you deeply value an interdisciplinary approach to academics, making you a great fit for this school and its commitment to such work, as evidenced by project XYZ.

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Describing how project XYZ demonstrates your investment in a particular course of study that then happens to align with a specific program at the university is an effective approach to the "why you?" essay.

Possible "Why Us?" Topics

  • How a particular program of study, internship requirement, or volunteer connection will help further your specific career goals .
  • The school's interesting approach to your future major (if you know what that will be) or a major that combines several disciplines that appeal to you and fit with your current academic work and interests.
  • How the school handles financial aid and the infrastructure setup for low-income students and what that means for you in terms of opening doors.
  • A story about how you became interested in the school (if you learned about it in an interesting way). For example, did the institution host a high school contest you took part in? Did you attend an art exhibit or stage performance there that you enjoyed and that your own artistic work aligns with?
  • How you overcame an initial disinterest in the school (be sure to minimize this first negative impression). Did you do more research? Interact with someone on campus? Learn about the school's commitment to the community? Learn about interesting research being done there?
  • A positive interaction you had with current students, faculty, or staff, as long as this is more than just, "Everyone I met was really nice."
  • An experience you had while on a campus tour. Was there a super-passionate tour guide? Any information that surprised you? Did something happen to transform your idea about the school or campus life (in a good way)?
  • Interesting interdisciplinary work going on at the university and how that connects with your academic interests, career goals, or previous high school work.
  • The history of the school —but only if it's meaningful to you in some way. Has the school always been committed to fostering minority, first-generation, or immigrant students? Was it founded by someone you admire? Did it take an unpopular (but, to you, morally correct) stance at some crucial moment in history?
  • An amazing professor you can't wait to learn from. Is there a chemistry professor whose current research meshes with a science fair project you did? A professor who's a renowned scholar on your favorite literary or artistic period or genre? A professor whose book on economics finally made you understand the most recent financial crisis?
  • A class that sounds fascinating , especially if it's in a field you want to major in.
  • A facility or piece of equipment you can't wait to work in or with  and that doesn't exist in many other places. Is there a specialty library with rare medieval manuscripts? Is there an observatory?
  • A required curriculum that appeals to you because it provides a solid grounding in the classics, shakes up the traditional canon, connects all the students on campus in one intellectual project, or is taught in a unique way.

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If the school can boast a cutting-edge laboratory where you dream of conducting research, that would be a strong focus for a "Why Us?" essay.

Possible "Why You?" Topics

  • Do you want to continue a project you worked on in high school? Talk about how or where in the current course, club, and program offerings this work would fit in. Why will you be a good addition to the team?
  • Have you always been involved in a community service project that's already being done on campus? Write about integrating life on campus with events in the surrounding community.
  • Do you plan to keep performing in the arts, playing music, working on the newspaper, or engaging in something else you were seriously committed to in high school? Discuss how excited you are to join that existing organization.
  • Are you the perfect person to take advantage of an internship program (e.g., because you have already worked in this field, were exposed to it through your parents, or have completed academic work that gives you some experience with it)?
  • Are you the ideal candidate for a study abroad opportunity (e.g., because you can speak the language of the country, it's a place where you've worked or studied before, or your career goals are international in some respect)?
  • Are you a stand-out match for an undergraduate research project (e.g., because you'll major in this field, you've always wanted to work with this professor, or you want to pursue research as a career option)?
  • Is there something you were deeply involved with that doesn't currently exist on campus? Offer to start a club for it. And I mean a club; you aren't going to magically create a new academic department or even a new academic course, so don't try offering that. If you do write about this, make double (and even triple) sure that the school doesn't already have a club, course, or program for this interest.
  • What are some of the programs or activities you plan to get involved with on campus , and what unique qualities will you bring to them?
  • Make this a mini version of a personal statement you never wrote.  Use this essay as another chance to show a few more of the skills, talents, or passions that don't appear in your actual college essay. What's the runner-up interest that you didn't write about? What opportunity, program, or offering at the school lines up with it?

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One way to impress admissions staff in a "Why You?" essay is to discuss your fascination with a particular topic in a specific discipline, such as kinetic sculpture, and how you want to pursue that passion (e.g., as a studio art major).

Possible Topics for a College That's Not Your First Choice

  • If you're writing about a school you're not completely psyched about, one way to sidestep the issue is to focus on what getting this degree will do for you in the future . How do you see yourself changing existing systems, helping others, or otherwise succeeding?
  • Alternatively, discuss what the school values academically, socially, environmentally, or philosophically and how this connects with what you also care about . Does it have a vegan, organic, and cruelty-free cafeteria? A relationship with a local farm or garden? De-emphasized fraternity involvement? Strong commitment to environmental issues? Lots of opportunities to contribute to the community surrounding the school? Active inclusion and a sense of belonging for various underrepresented groups?
  • Try to find at least one or two features you're excited about for each of the schools on your list. If you can't think of a single reason why this would be a good place for you to go, maybe you shouldn't be applying there!

Topics to Avoid in Your Essay

  • Don't write about general characteristics, such as a school's location (or the weather in that location), reputation, or student body size. For example, anyone applying to the Webb Institute , which has just about 100 students , should by all means talk about having a preference for tiny, close-knit communities. By contrast, schools in sunny climates know that people enjoy good weather, but if you can't connect the outdoors with the college itself, think of something else to say.
  • Don't talk about your sports fandom. Saying, "I can see myself in crimson and white/blue and orange/[some color] and [some other color]" is both overused and not a persuasive reason for wanting to go to a particular college. After all, you could cheer for a team without going to the school! Unless you're an athlete, you're an aspiring mascot performer, or you have a truly one-of-a-kind story to tell about your link to the team, opt for a different track.
  • Don't copy descriptions from the college's website to tell admissions officers how great their institution is. They don't want to hear praise; they want to hear how you connect with their school. So if something on the college brochure speaks to you, explain why this specific detail matters to you and how your past experiences, academic work, extracurricular interests, or hobbies relate to that detail.
  • Don't use college rankings as a reason you want to go to a school. Of course prestige matters, but schools that are ranked right next to each other on the list are at about the same level of prestige. What makes you choose one over the other?
  • If you decide to write about a future major, don't just talk about what you want to study and why . Make sure that you also explain why you want to study this thing at this particular school . What do they do differently from other colleges?
  • Don't wax poetic about the school's pretty campus. "From the moment I stepped on your campus, I knew it was the place for me" is another cliché—and another way to say basically nothing about why you actually want to go to this particular school. Lots of schools are pretty, and many are pretty in the exact same way.

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Pop quiz: This pretty gothic building is on what college campus? Yes, that's right—it could be anywhere.

Want to build the best possible college application?   We can help.   PrepScholar Admissions combines world-class admissions counselors with our data-driven, proprietary admissions strategies. We've guided thousands of students to get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit and are driven to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in:

When you've put together the ideas that will make up your answer to the "why us?" question, it's time to build them into a memorable essay. Here are some tips for doing that successfully:

  • Jump right in. The essay is short, so there's no need for an introduction or conclusion. Spend the first paragraph delving into your best one or two reasons for applying. Then, use the second paragraph to go into slightly less detail about reasons 2 (or 3) through 5.
  • To thine own self be true. Write in your own voice, and be sincere about what you're saying. Believe me—the reader can tell when you mean it and when you're just blathering!
  • Details, details, details. Show the school that you've done your research. Are there any classes, professors, clubs, or activities you're excited about at the school? Be specific (e.g., "I'm fascinated by the work Dr. Jenny Johnson has done with interactive sound installations").
  • If you plan on attending if admitted, say so. Colleges care about the numbers of acceptances deeply, so it might help to know you're a sure thing. But don't write this if you don't mean it!
  • Don't cut and paste the same essay for every school. At least once, you'll most likely forget to change the school name or some other telling detail. You also don't want to have too much vague, cookie-cutter reasoning, or else you'll start to sound bland and forgettable.

For more tips, check out our step-by-step essay-writing advice .

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Avoid cookie-cutter responses to "why this college?" essay prompts. Instead, provide an essay that's personalized to that particular institution.

At this point, it'll be helpful to take a look at a "why us?" essay that works and figure out what the author did to create a meaningful answer to this challenging question.

Here is a "Why Tufts?" essay from James Gregoire '19 for Tufts University :

It was on my official visit with the cross country team that I realized Tufts was the perfect school for me. Our topics of conversation ranged from Asian geography to efficient movement patterns, and everyone spoke enthusiastically about what they were involved in on campus. I really related with the guys I met, and I think they represent the passion that Tufts' students have. I can pursue my dream of being a successful entrepreneur by joining the Tufts Entrepreneurs Society, pursuing an Entrepreneurial Leadership minor, and taking part in an up-and-coming computer science program.

Here are some of the main reasons this essay is so effective:

  • Interaction with current students. James writes about hanging out with the cross-country team and sounds excited about meeting them.
  • "I'm a great fit." He uses the conversation with the cross-country team members to talk about his own good fit here ("I really related with the guys I met").
  • Why the school is special. James also uses the conversation as a way to show that he enjoys the variety of opportunities Tufts offers (their fun conversation covers Asian geography, movement patterns, and other things they "were involved with on campus").
  • Taking advantage of this specialness. James doesn't just list things Tufts offers but also explains which of them are of specific value to him. He's interested in being an entrepreneur, so the Tufts Entrepreneurs Society and the Entrepreneurial Leadership courses appeal to him.
  • Awareness of what the school is up to. Finally, James shows that he's aware of the latest Tufts developments when he mentions the new computer science program.

The Bottom Line: Writing a Great "Why This College?" Essay

  • Proof that you understand what makes this college different and special
  • Evidence that you'll be a good fit at this school
  • Evidence that this college will, in turn, be a good fit for you

The prompt may be phrased in one of two ways: "Why us?" or "Why you?" But these are sides of the same coin and will be addressed in your essay regardless of the prompt style.

Writing the perfect "why this school?" essay requires you to first research the specific qualities and characteristics of this school that appeal to you. You can find this information by doing any or all of the following:

  • Visiting campuses in person or virtually to interact with current students and faculty
  • Posing questions to your college interviewer or to representatives at college fairs
  • Reading the college's own materials , such as its brochures, official website, alumni magazine, campus newspaper, and social media
  • Looking at other websites that talk about the school

To find a topic to write about for your essay, find the three to five things that really speak to you about the school , and then link each of them to yourself, your interests, your goals, or your strengths.

Avoid using clichés that could be true for any school, such as architecture, geography, weather, or sports fandom. Instead, focus on the details that differentiate your intended school from all the others .

What's Next?

Are you also working on your personal statement? If you're using the Common App, check out our complete breakdown of the Common App prompts and learn how to pick the best prompt for you .

If you're applying to a University of California school, we've got an in-depth article on how to write effective UC personal statements .

And if you're submitting ApplyTexas applications, read our helpful guide on how to approach the many different ApplyTexas essay prompts .

Struggling with the college application process as a whole? Our expert guides teach you how to ask for recommendations , how to write about extracurriculars , and how to research colleges .

Want to improve your SAT score by 160 points or your ACT score by 4 points?   We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download them for free now:

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Anna scored in the 99th percentile on her SATs in high school, and went on to major in English at Princeton and to get her doctorate in English Literature at Columbia. She is passionate about improving student access to higher education.

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I'm a former director of admissions at Cornell. Here are my 4 tips for writing a successful application for a highly selective college.

  • John Morganelli Jr. worked as the director of admissions at Cornell University.
  • He said there are subtle but important differences between Ivy-level and NYU-level applications.
  • Morganelli Jr. shares his best application tips from gaming major selection to presenting a brand.

Insider Today

This as-told-to essay is based on a transcribed conversation with John Morganelli Jr., a former Director of Admissions at Cornell University and the current Director of College Admissions for Ivy Tutors Network , about his experience with admission to elite colleges in the United States. The following has been edited for length and clarity.

College prep in the United States starts early. The summer after eighth grade, going into ninth grade, when students should start thinking about what clubs to join in high school. If you want to get into a US college and you wait until 10th and 11th grades, you may not have enough time to create the depth in the application you're looking for.

If you have good grades, you can get into a good college. But there's a subtle difference between an application that will get a child into an Ivy-level school versus an NYU-level school. Here are my insider tips from working as the director of admissions at Cornell University.

Prospective major selection can impact your chances

When I was the Director of College Admissions at Cornell, managing institutional priorities was my biggest job. Elite colleges want diversity — ethnic, intellectual, academic, and social. One of the things that can make students more attractive to a top-tier school is their prospective major.

When you apply to a university, you first apply to the college: arts and sciences, engineering, or business college. Moving between colleges is difficult, but you don't have to declare your major until the second semester of your sophomore year. You can pick any major you have the grades for; it doesn't have to be what's on the application.

The prospective major is just the lens through which readers look at your application. Some majors are more competitive than others. Computer science and pre-med are competitive, but if you say on your application that you want to major in anthropology, the popularity would be very low.

Anthropology is housed in the same college as these more competitive programs but receives fewer applications. And the quality of the apps for anthropology — the engagement, the research, and the objective achievement — would be more diverse because the field is more broad.

Consider applying with a secondary or tertiary interest that may not be your long-term goal but would allow you a significantly easier pathway into the college type you want.

Activity lists are a needle mover in an application

The activity list is a focused list of your extracurricular activities. You want to add some personality and contribution-oriented language.

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Many students struggle with it and treat it like a résumé by just explaining their duties.

Admissions officers want to understand your perspective, whatever activity you choose. If it was the school newspaper, what drew you specifically to this activity, and how did you make a difference in this role? Be clear about your contribution.

Clubs like the newspaper and the model UN are easily adaptable as precursors to various academic disciplines.

Don't leave the additional information section blank

The biggest opportunity students don't capitalize on is the additional information section.

90% of the apps we received were submitted with no additional information.

But you have 650 words available in that section. Use that section for what I call "evidence" — proof that you're already engaged with your prospective major in your community.

Conduct independent research with a community-oriented, information-sharing or advocacy aspect. Formulate a research question you want to know about independently or with a teacher's supervision.

The question could be, "Which groups are left out of public communication about injury prevention?" Write the answer as a paper.

Then, do some additional outreach on that topic in your local community. Maybe write an op-ed for the local newspaper, or attend a council meeting, and speak during the open forum. Get a video or a press clipping of that, and include the public outreach and the research paper's abstract in the additional information section.

Admissions officers glancing at this section will immediately recognize how passionate an applicant is. An application with this extra step will look a lot different than 99% of the students in the country.

Top colleges want you to have a personal brand

The acronym PAGE is a helpful reminder of the four things that make an application stand out.

"P" stands for perspective, "A" for activity or action, "G" is your academic goal, and "E" is ethos.

The difference between admitted and waitlisted students is the clear academic goal: your prospective major or a topic like housing insecurity in rural areas. The more specific, the better. The activities and actions you list should support that goal.

Most students who apply to Ivy League schools have clear goals and activities that support those goals. The differentiator is perspective; how they specifically approach life.

Ethos stands for the application's brand or theme, which should reflect all these elements. We write one for every student. It's about two sentences long and explains the student's values. For example, "I believe that a person must embrace being empathetic to overcome a lack of connection and foster meaningful relationships," or "I believe that being audience-centered, engaging, and adaptive in communication is essential to fostering meaningful engagement and effectively reaching diverse groups."

Infuse these qualities across all your activities, creating a brand or theme in the app. Tie your activity descriptions back to the ethos.

An admissions officer wants to understand the value you're adding to the community. Otherwise, it's just who's the smartest with the highest grades. The easiest way to do that is to create a brand.

Since pivoting to higher education consulting, I have used this strategy to help many students get accepted into Ivy League schools.

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    Sample College Essay 2 with Feedback. This content is licensed by Khan Academy and is available for free at www.khanacademy.org. College essays are an important part of your college application and give you the chance to show colleges and universities your personality. This guide will give you tips on how to write an effective college essay.

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  24. How to Write the Best College Application, Former Cornell Director

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