why is it essential to have a cover letter

What is The Importance of a Cover Letter for a Job Application

In job hunting, submitting resume after resume to recruiters is the normal thing to do. Sometimes, you'll find a job opening asking you to send a cover letter and resume. Like resumes, cover letters aren't general statements on paper that you hand over to recruiters.

To land the job, you must write a cover letter in a way that fits the description. Every job is different, so having a cover letter that perfectly sums up the position can make your application seem more intended. In short, you'll need to tailor your cover letter just like you would your resume for the best results possible

Why Should You Have a Cover Letter for a Job Application?

Every job out there is a perfect fit for someone. Any good job deserves to have a tailored cover letter. While this type of cover letter does show your intentions and hopes for the role, it also gives recruiters an idea of how committed you are to getting the position.

Although this isn't an exhaustive list of why having a cover letter is important, you can find some reasons below.

It's what a good job deserves

If you're serious about landing a job, you'll want to put your best foot forward. Writing a personalized cover letter about why you best qualify for the role can leave a lasting impression on your employer. If you feel like the job isn't worth making a personalized cover letter, then is it a job you should apply to?

It helps you stand out from other applicants

While a resume is an itemized list of your career journey, a cover letter displays your unique character to recruiters. You can use your cover letter to engage employers and build connections with them, even if you're yet to be called for an interview.

It acts as a supplement to your resume

Resumes are documents that summarize your career in short bullet points. Cover letters are pieces of persuasive writing that tell your story. Both talk about the same scope, otherwise known as your career, but they have different writing styles and approaches.

It shows your motivation to get the job

For many people, motivation is key to getting what you want . Companies are always looking for employees who are eager to work. These workers are generally happier and produce a better quality of work. Motivation can also indicate that you're willing to do anything to get the job.

It helps impress potential employers

Cover letters can also help you market yourself to your employers. Writing down your motives and what drives you enough to try out for the position can impress employers. Making a good impression on your employers makes all the difference between a job offer and rejection.

It showcases your hard and transferable skills

Because your cover letter aims to tell a story, you can highlight the skills you've acquired. Soft skills, like leadership, teamwork, and time management, can be applied to almost any job. Even in cases where you might not be the perfect fit for the role, having a relevant and trusty set of technical and social skills can help you adjust to the position.

It tells your story

Your cover letter gives recruiters a better knowledge of your nature, skills, and background. It's also here where you write how you stand out and include your growth outlook. In many ways, it's both a sales pitch and the equal of turning your resume into a story.

Cover Your Bases with a Good Cover Letter

Cover letters are a great way for employers to get to know you before an interview. They help market your skills and talents in a quick read-through way. Understanding why it's important to include it in your application can give you the edge to secure a job.

With your resume and cover letter, it's time to head out and find your dream job. Having over 50,000 job openings, Career.com can help you find your next job opportunity!

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Do I Need a Cover Letter? Are Cover Letters Still Necessary

This article explores the continued importance of cover letters in today’s job market, and whether they are still necessary in the modern era of job applications. While many job seekers may wonder if a cover letter is worth the time and effort, this article aims to provide insight and guidance on the role of the cover letter in the hiring process.

Importance of a Cover Letter

A cover letter serves as an introduction of yourself to a potential employer, highlighting your qualifications, experiences, and skills that align with the job description. It also provides an opportunity to showcase your personality, enthusiasm, and interest in the position you are applying for. A well-crafted cover letter can capture the attention of a hiring manager and set you apart from other applicants.

Brief History of the Cover Letter

The practice of including a cover letter with a job application can be traced back to the 1950s, when the job market was expanding and competition for roles increased. The cover letter was seen as a way to set oneself apart from the pack of applicants and make a strong first impression. While the format and style of cover letters may have evolved over the years, their purpose remains the same – to create a favorable initial impression and persuade the employer to invite the candidate for an interview.

The Importance of a Cover Letter

When it comes to job applications, many people question whether or not a cover letter is necessary. However, a well-crafted cover letter can make a significant difference in the hiring process, setting you apart from other applicants and demonstrating your interest and qualifications for the position.

A. Explanation of the significance of cover letters

A cover letter is a document that accompanies your resume when applying for a job. It provides an opportunity for you to introduce yourself, showcase your qualifications, and express your interest in the position. While a resume provides a summary of your work experience and education, a cover letter allows you to tailor your application to the specific job you are applying for.

B. Comparison with a resume

While a resume provides an overview of your skills and experience, it is often a generic document that is sent out to multiple employers. A cover letter, on the other hand, is specific to the job you are applying for and allows you to demonstrate how your skills and experience align with the requirements of the position.

C. Advantages of a cover letter

A well-crafted cover letter has several advantages:

• It can demonstrate your writing skills and attention to detail.
• It allows you to showcase your personality and enthusiasm for the position.
• It provides an opportunity to explain any gaps in your employment history or career transitions.
• It can highlight specific accomplishments or skills that may not be fully reflected in your resume.

D. Common misconceptions about cover letters

Despite these advantages, there are several misconceptions about cover letters that may discourage job seekers from including them with their application:

• “No one reads cover letters.” While it’s true that some employers may not place as much emphasis on cover letters as they do on resumes, many still consider them an important part of the application process.
• “My resume speaks for itself.” While your resume may provide a summary of your experience and qualifications, a cover letter allows you to explain how you can contribute to the company and why you are specifically interested in the position.
• “I don’t have time to write a cover letter.” While it may take some additional time to write a cover letter, it can ultimately increase your chances of getting the job by setting you apart from other applicants.

While the debate over the necessity of cover letters continues, taking the time to craft a well-written and tailored cover letter can make a significant difference in the hiring process. It can demonstrate your interest and qualifications for the position and set you apart from other candidates, ultimately increasing your chances of landing the job.

When to Use a Cover Letter

As a job seeker, you may wonder if a cover letter is necessary in today’s job market. The answer is, it depends. In some situations, submitting a cover letter can have a significant impact on your application, while in others, it may not make a difference. Here, we’ll discuss the different scenarios where a cover letter is appropriate so that you can determine if one is needed for your specific job search.

A. Overview of the situations where cover letters are appropriate

A cover letter is a document that complements your resume and explains why you are interested in a particular company or position, what skills and experience you have that make you a good fit, and how you can contribute to the organization’s success. Here are the situations where including a cover letter is appropriate:

B. When the employer requests one

The most obvious scenario where you should submit a cover letter is when the job listing explicitly states it as a requirement. When an employer requests a cover letter, failing to include one may automatically disqualify you from consideration. Therefore, always carefully read the job posting and follow the application instructions.

C. When applying for a specific position

Even if the job posting doesn’t mention a cover letter, including one can still be an effective way to boost your chances of getting noticed. A cover letter allows you to tailor your application to a specific position and company, addressing how your skills and experience match the specific requirements and responsibilities of the job. It shows that you’ve done your research and are genuinely interested in the opportunity.

D. When career-switching or re-entering the workforce

If you’re making a significant career change or have been out of the workforce for a while, a cover letter is particularly important. In these situations, your resume may not adequately convey why you are a good fit for a particular job or company. A cover letter allows you to explain why you’re making the change or have a gap in your employment history and how your previous experience and skills are still relevant.

While a cover letter may not always be necessary, it can be a valuable addition to your job application. When in doubt, consider whether it can help you stand out in a competitive job market or better showcase your suitability for a role. Ultimately, the decision to include a cover letter should be based on the specific job opportunity and your own judgment.

How to Write a Cover Letter

A cover letter is a critical part of job applications that complements your resume. Although some job postings receive applications without cover letters, it is still necessary to include one to showcase your skills and personal story that the resume may not fully highlight. Here are some components, tips, and techniques to create an effective cover letter.

A. Overview of the components of a cover letter

A cover letter should have the following components:

Header  – Include your name, address, email, phone number, and the date. Then write the recipient’s name, title, and company’s name, and address beneath it.

Salutation  – Start the letter by addressing the recipient with their full name if you know it. If not, use “Dear Hiring Manager” or “Dear [company name] recruiter.”

Introduction  – A compelling opening statement should grab the reader’s attention and explain who you are, what position you are applying for, and why you are interested in the position.

Body paragraphs  – This is the core of the letter where you introduce your qualifications, skills, and experience that match the job description. Customize your examples to show how you can contribute to the company.

Closing paragraph  – Conclude the letter by expressing your enthusiasm for the position and employer, share your contact information, and request a meeting to discuss the application further.

Closing  – End the letter with “Sincerely,” “Best,” or “Regards,” and sign your name.

B. Tips for writing an effective cover letter

Here are some tips for writing an effective cover letter:

Customize your letter  – Tailor your cover letter according to the job description and company culture. Avoid a generic cover letter that is not specific or relevant to the position you are applying to.

Highlight your achievements  – Use specific examples from your education, experience, or past accomplishments that showcase your skills and how you can add value to the company.

Keep it brief  – Avoid lengthy cover letters that may bore the reader. Limit the letter to one page and use bullet points if necessary.

Use proper grammar  – Avoid spelling errors, typos or grammar mistakes. Proofread your letter and ask someone else to review it.

C. Common mistakes to avoid

Here are common mistakes to avoid:

Repeating your resume  – The cover letter should complement your resume, not repeat it. Avoid copying the same information in both documents.

Being overly formal  – Use a professional tone, but avoid being too formal. Try to bring out your personality in the letter.

Using a generic template  – Avoid using generic templates or samples found online. A custom cover letter shows that you have taken time to research the company and position.

Sample Cover Letter Outline

If you’re wondering whether or not you need a cover letter when applying for a job, the answer is “yes”. While it may seem like an outdated practice, cover letters are still necessary in today’s job market. They give you the opportunity to showcase your skills, qualifications, and personality in a way that your resume cannot.

A. Introduction

Begin your cover letter with a professional greeting and an introduction that explains who you are and the position you are applying for. This is your chance to grab the recruiter’s attention and make a strong first impression. Be sure to include the job title and the company name in your introduction.

B. Body Paragraph 1: Highlight skills and qualifications

The first body paragraph should highlight your skills and qualifications that make you a strong candidate for the job. This is the time to talk about your experience and the specific skills that you can bring to the position. Show the recruiter that you are the best fit for the job by using keywords from the job description that match your skills and experiences.

C. Body Paragraph 2: Provide specific examples

In the second body paragraph, provide specific examples of your accomplishments and experiences that demonstrate your skills and qualifications. This is where you can really showcase your achievements and give examples of how you’ve demonstrated your skills in the past. Use bullet points to make your examples easy to read.

D. Body Paragraph 3: Explain the match with the company culture and values

The third body paragraph should explain how your skills and values match the company’s culture and values. Research the company and find out what their mission statement and values are. Then, explain how your skills and experiences align with those values. This shows the recruiter that you’ve done your homework and that you’re invested in the company culture.

E. Conclusion

In the conclusion, summarize your skills and experiences, explain why you’re excited about the job, and thank the recruiter for their time. End your cover letter with a professional closing, such as “Sincerely” or “Best regards”. Don’t forget to include your contact information, such as your email and phone number.

While the question of whether or not cover letters are still necessary may be up for debate, it’s clear that they can still be a valuable tool for job seekers. By following this sample cover letter outline, you can create a professional and effective cover letter that showcases your best qualities and sets you apart from other candidates.

Customizing a Cover Letter

When it comes to job applications, customizing your cover letter is an essential step you don’t want to skip. A one-size-fits-all cover letter may seem like a time-saver, but it won’t help your application stand out. Instead, a customized cover letter that speaks to the specific job and company can go a long way in catching the recruiter’s attention.

A. Explanation of why customizing is important

Customizing your cover letter shows the recruiter that you take the application process seriously and have taken the time to research the company and position. It also helps highlight your relevant skills and experience that align with the job requirements, making it easier for the recruiter to see how you can contribute to the organization. In short, customizing your cover letter can make the difference between your application being ignored or getting called for an interview.

B. How to research the company and the position

Before you start drafting your cover letter, take some time to research the company and the specific job you are applying for. Look at the company’s website, social media accounts, and news articles to understand their mission, values, and current initiatives. This research can also give you insights into the company’s culture and work environment, which you can highlight in your cover letter.

Make sure to carefully read the job description and identify the key skills, experience, and qualifications the employer is looking for. This information will help you tailor your cover letter to the job requirements and showcase how you meet or exceed them.

C. How to tailor the cover letter to the job description

Once you have completed your research, it’s time to start writing your customized cover letter. Start by addressing the letter to the specific person who will be reviewing your application, if possible. Use a professional and friendly tone throughout the letter, and make sure to highlight your relevant experience and skills using specific examples.

Use the keywords and phrases from the job description in your cover letter to demonstrate how your experience aligns with the employer’s requirements. Show your enthusiasm for the position and the company by offering specific examples of how you can contribute to their success.

D. How to address gaps or inconsistencies in the resume

If you have any gaps or inconsistencies in your resume, don’t ignore them. Instead, address them in your cover letter. Be honest and upfront about the issue, and explain how you have worked to address it or what you have learned from the experience. Make sure to focus on the positive aspects of your experience and how it has helped you grow and develop as a professional.

Customizing your cover letter is an important step in the job application process. By taking the time to research the company and the position, tailoring your cover letter to the job description, and addressing any gaps or inconsistencies in your resume, you can show the recruiter that you are the right candidate for the job.

Cover Letters for Online Applications

A. overview of applying online.

Applying for jobs online has become increasingly popular in recent years due to the convenience it offers. Instead of printing out a cover letter and resume, you can now simply upload them to the company’s website or email them as attachments. However, applying online requires a different approach than traditional methods.

B. Differences Between Traditional and Online Cover Letters

While the purpose of a cover letter remains the same, there are some key differences between traditional and online cover letters. For example, online cover letters may be shorter and more concise, as employers receive a large volume of online applications. Additionally, online cover letters may need to be formatted differently depending on the platform being used.

C. Importance of Formatting and Keywords

When submitting an online cover letter, it’s essential to pay attention to formatting and keywords. Employers often use applicant tracking systems (ATS) to screen resumes and cover letters, which means that including relevant keywords can increase your chances of getting noticed. Additionally, proper formatting can make your cover letter more readable and professional.

D. Tips for Writing an Online Cover Letter

When writing an online cover letter, it’s important to be clear, concise, and professional. Start by addressing the hiring manager by name if possible, and introduce yourself and why you’re applying for the position. Be sure to highlight how your skills and experience align with the job requirements, and provide specific examples to demonstrate your abilities. Finally, don’t forget to proofread your cover letter carefully to catch any errors or typos.

Even in the digital age, cover letters for online applications are still necessary. By following these tips and crafting a well-written cover letter, you can increase your chances of landing the job.

Cover Letters for Networking

A. explanation of networking.

Networking is the process of establishing connections with people who can help you further your professional goals. It involves meeting people, attending events, and building relationships that can provide you with opportunities to advance your career.

B. When to send a cover letter when networking

Sending a cover letter when networking can be a great way to introduce yourself and make a positive impression. It’s best to send a cover letter after you’ve made a meaningful connection and have a specific opportunity or goal in mind. You can also send a cover letter when reaching out to someone for informational interviews or job shadowing opportunities.

C. How to use the cover letter in a networking context

In a networking context, your cover letter should focus on building a connection with the recipient. Use your cover letter to introduce yourself, explain your interest in their work, and highlight any mutual connections or shared interests. Be sure to express your gratitude for their time and consideration, and make it clear what you hope to gain from the relationship.

D. Best practices for networking cover letters

Here are some tips to help ensure your networking cover letter is effective:

• Be specific:  Highlight the specific opportunity or goal you have in mind, and explain how you believe the recipient can help you achieve it.
• Focus on the relationship:  The purpose of your networking cover letter is to establish a connection with the recipient. Keep your message friendly and personal, and aim to build a rapport rather than just promoting your own agenda.
• Keep it concise:  Your letter should be short and to the point, with a clear call-to-action. Make sure the recipient knows what you’re asking for, and what you have to offer in return.
• Personalize it:  Research the recipient and their work before you write your letter. Use this information to tailor your message, and show that you’ve done your homework.
• Proofread carefully:  Any mistakes in your letter can detract from your credibility and professionalism. Take the time to carefully proofread your message before you hit send.

Cover letters can still be a valuable tool for networking. By following these best practices, you can use your cover letter to make a great impression and build meaningful relationships that can help you advance your career.

Cover Letters for Career Transitions

If you’re considering making a career transition, the idea of creating a cover letter might seem daunting. However, a well-crafted cover letter can be a powerful tool in convincing potential employers that you have the skills needed to excel in your new field.

A. Explanation of Career Transitions

Career transitions occur when individuals switch from one industry or job role to another. Whether it’s due to a desire for a new challenge, a need for a better work-life balance, or the pursuit of a more lucrative career, transitioning to a new field is a common occurrence in today’s job market.

B. When to Use a Cover Letter When Transitioning Careers

If you’re making a significant career change, it’s important to use a cover letter to explain your reasons for the transition and to showcase your skills that are relevant to the new industry or role. If you have limited experience or education in the new field, a cover letter can help you make a compelling case for why you’re a great candidate despite these limitations.

C. How to Highlight Transferable Skills

When crafting your cover letter, focus on highlighting the transferable skills that you possess that are relevant to the new position. This could include skills like project management, problem-solving, communication, leadership, or innovation. Use specific examples and achievements from your previous roles to illustrate how your skills can be applied in the new field.

D. Best Practices for Transitioning Cover Letters

When writing a cover letter for a career transition, follow these best practices to increase your chances of success:

• Be upfront about your career change and explain why you’re making it.
• Research the new industry or role to understand the skills and qualifications needed to be successful.
• Identify the transferable skills you possess that are relevant to the new position.
• Use quantifiable data and specific examples from your previous roles to illustrate your skills and achievements.
• Customize your cover letter for each application to highlight the most relevant skills and experiences.

While cover letters may not be necessary for every job application, they are essential for career transitions. A well-crafted cover letter can help you stand out from the competition and convince hiring managers that you have the skills needed to succeed in your new career.

Alternatives to a Cover Letter

In today’s job market, many job seekers are questioning the importance of a traditional cover letter. While a well-crafted cover letter can still add value to your application, there are also alternatives to consider.

A. Overview of alternative documents and methods

Aside from the traditional cover letter, there are several other documents and methods that you can use to showcase your skills and qualifications:

• Personal statements
• LinkedIn profiles
• Project portfolios
• Professional blogs
• Networking events

B. Video cover letters

One popular alternative to the traditional cover letter is the video cover letter. This method allows you to showcase your communication and presentation skills and stand out from other applicants. When creating a video cover letter, be sure to focus on the key components of a traditional cover letter, such as your qualifications, experience, and why you are a good fit for the role.

C. Infographics or resumes

Another way to catch the attention of potential employers is through the use of infographics or resumes. These formats allow you to creatively showcase your skills, experience, and career highlights without the need for a traditional cover letter. For example, you could create a one-page infographic that visually highlights your accomplishments or a 500-word resume that tells your career story in a narrative format.

Whether or not you choose to include a cover letter in your application, it’s important to think strategically about how you present yourself to potential employers. Consider a range of alternative documents and methods to showcase your skills and stand out from the crowd.

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What is a cover letter, and why is it important?

In today’s competitive job market, the cover letter remains an essential element of the application process. It is a snapshot of your qualifications, accomplishments, and personality, providing hiring managers with valuable information beyond your resume .

While some argue its demise, a poll by the Office of Career Education at Arcadia University in 2022 found that 72% of recruiters expect cover letters even if they are optional, and 77% prefer candidates who submit a cover letter.

 More importantly, 83% of recruiters said a cover letter could help you get a job interview even if the resume isn’t good enough.

Moreover, a well-crafted cover letter demonstrates your communication skills , sets you apart from other candidates, and allows you to explain gaps or career changes. So, whether required or not, including a cover letter is crucial for making a strong impression and increasing your chances of securing an interview.

What is a cover letter?

A cover letter is a document typically submitted alongside a resume as part of a job application. It is a three- to four-paragraph memo that provides an opportunity for applicants to explain their interest in the job and company and highlight their skills, experience, and achievements relevant to the position they seek.

A well-written cover letter goes beyond the information in the resume, allowing applicants to delve into more detail about their professional career and demonstrate their fit for the role and company.

By effectively showcasing their qualifications, a cover letter aims to make a positive impression on potential employers and set applicants apart from other candidates.

How to write a cover letter

Creating an effective cover letter will increase your chances of getting an interview with a hiring manager. Here are 10 tips to help you make the most of your efforts:

1. Address the contact mentioned in the job advert

When addressing your cover letter, ensure it is received by the correct person – ideally using the hiring manager’s name. When you are unable to find out the hiring manager’s name, it is still crucial to address your cover letter appropriately.

Instead of using “To whom it may concern,” which can sound impersonal, there are several alternatives you can use to make your salutation more specific and professional.

Here are some examples of how to address a cover letter if you don’t know the recipient’s name:

• “Dear [Company Name] Hiring Manager”
• “Dear [Department Name] Hiring Manager”
• “Dear Hiring Manager”
• “Dear Human Resources Manager”
• “Dear [Company Name] HR Department”

When you use these greetings, you avoid assuming someone’s gender or marital status and maintain a professional tone. It is recommended to be as specific as possible, such as addressing the hiring manager for a particular department or using the company’s name in the salutation.

2.   Outline your current job situation and why you want to move on  – don’t be negative

If you are currently employed, explain the reasons for your interest in the new role in the cover letter, whether that be career progression, personal interests, or even that you are just looking for a change.

If you are between jobs or have previous employment gaps on your resume, use the cover letter to highlight the reasons for your interest, but also ensure you are upfront as to  why you have been out of employment previously.

3. Show you’ve done your research

In a cover letter, it is beneficial to demonstrate an understanding of the company’s history and its area of business. Doing so can showcase your interest in the position and alignment with the company’s goals and values.

Researching the company’s history and area of business allows you to tailor your cover letter to the specific organisation and highlight how your skills and experiences align with their needs.

When you demonstrate an understanding of the company’s history and area of business, it shows the hiring manager that you have taken the time to research and are genuinely interested in the role. It also helps you craft a more targeted and personalised cover letter, making a stronger impression on the hiring manager.

However, it’s important to strike a balance. You don’t need to provide an extensive history lesson in your cover letter but rather incorporate relevant information demonstrating your understanding and genuine interest. Focus on key points that align with the position you are applying for.

Remember to use your own words and avoid copying directly from the internet or other sources. Tailor the information to your experiences and explain how your skills and background make you a strong fit for the company and the position you are applying for.

4. State why you are interested in working for them as an employer

When writing a cover letter, it can be beneficial to demonstrate how the role you’re applying for aligns with your long-term career goals. This way, you can showcase your ambition, motivation, and strategic thinking to the employer.

Articulating the connection between the position and your career aspirations can help you stand out as a candidate. Here are some key points to consider when incorporating your long-term career goals into a cover letter:

Identify relevant goals and aspirations

Choose the career goals most aligned with the position you’re applying for. Select the ones that demonstrate a clear connection between the role and your future plans. Make sure to adjust your goals, if necessary, to match the job description and emphasise how the position supports your overall career trajectory.

Highlight previous positions

Discuss your previous roles and how they have contributed to your professional development and progression towards your long-term goals.

Share specific skills you have acquired and relevant experiences you have gained that directly relate to the position you’re applying for. This demonstrates the active pursuit of your career goals and shows that you have been proactive in acquiring the necessary skills and experiences.

Showcase how you can benefit the company

Employers want to know how the role can benefit you and how you can bring value to the company. Explain how the position will help you gain industry knowledge, enhance your skills, and contribute to the company’s goals.

Show that you have researched the organisation and understand how your abilities align with its objectives. Emphasise the mutual benefits of your career goals and the company’s mission.

Discuss your future with the company

Express your interest in long-term commitment and growth within the organisation. Share how staying with the company can provide opportunities for skill development and advancement towards your career goals.

Discuss how the company’s culture, values, and vision align with your aspirations. Demonstrate that you see yourself as a valuable asset to the company and convey your enthusiasm for a lasting partnership.

By incorporating these elements into your cover letter, you can effectively demonstrate to the employer how the role fits into your long-term career goals. This approach shows your forward-thinking mindset and aligns your aspirations with the objectives of the position and the company.

Remember to tailor your cover letter to the job you’re applying for, highlighting the aspects that resonate most with your career goals.

5. Tell them why they should be interested in you as an employee

Most top candidates will be skilled and hardworking professionals, so it’s important to consider why you would be the perfect candidate and communicate this in your cover letter. Highlight your past accomplishments and any additional skills that would benefit the organisation if you were selected to fill the position.

6. Tailor your cover letter to the job and avoid repetition

If you’re applying for multiple roles, don’t fall into the trap of reusing the same cover letter. It should be tailored to the position you are applying for and closely aligned with the job description.

7. Highlight your transferable skills, achievements, and versatility

Transferable skills can help determine your suitability for a role, so include any personal characteristics or personality traits that make you a better fit for the position and interesting to a hiring manager. If you have achieved outstanding results in a similar role, highlight your success.

8. Tailor your information, but don’t slavishly match the job description

Where your skills and experience fit the criteria, mention the crossover between them, but don’t use every word or listed skill set to describe yourself in your cover letter.

9. Make sure it’s neat, brief, and typo-free

A typed, one page and error-free cover letter is expected. If your cover letter contains spelling mistakes, your resume will very quickly find itself in the ‘no pile’, regardless of how experienced or skilled you are.

10. End by politely expressing interest in further dialogue

Invite them to get in touch or make reference to speaking further in an interview to emphasise your keenness to join the team. If you don’t hear back, email or call the interviewer.

Traits to showcase in a winning cover letter

Recruiting and hiring managers may receive hundreds of resumes and cover letters to review during the recruitment process. Your cover letter must reflect your unique capabilities, which position you as an ideal candidate. 

The purpose of your cover letter is to demonstrate the key attributes necessary for the position, so you should take the time and effort to write it well. Here are a few qualities and characteristics your cover letter should demonstrate:

Valuable:  What do you have to offer as a professional, and how could you positively affect the organisation if you were to be offered the role? Sell your key strengths confidently in your cover letter to grab the reader’s attention. This will increase the likelihood of progression through the selection process.

Literate:  There’s nothing worse than a glaring spelling error on your cover letter. A mistake in your letter suggests to the hiring manager not only that you lack attention to detail but also that you don’t care enough to take the time to proofread.

Therefore, it’s essential to make sure you check it over and have a friend do so as well before submitting it. It can be challenging to check your own work, so you could get a friend or mentor to help read your cover letter. Alternatively, you can run your letter through writing tools like the grammar checker on Microsoft Word or Grammarly.com.

A unique candidate:  Use your cover letter to display your unique combination of skills and experience that relate to the job selection criteria of the role. Provide examples demonstrating a clear link between your knowledge, experience, abilities, and the employer’s needs.

Experienced:  While soft skills, as well as academic abilities, are critical for securing an interview, your cover letter should also demonstrate your experience in relation to the job description to the hiring manager.

Be sure to include examples of relevant experience in your cover letter to highlight the value you would bring to the role and why you would be the best-suited candidate for the position. 

Enthusiastic:  A tailored, compelling cover letter shows you have taken the time to research the company and understand the employer’s needs and job requirements. It is an opportunity to express that you are enthusiastic about the role, keen to be part of the team and demonstrate the value you would add to the company.

Cover letter template

Now that you know how to ensure your cover letter is ticking all the right boxes, you are ready to start writing. Like a resume, a certain amount of personal preference is involved when writing your cover letter.

There are generally similar guidelines for writing cover letters, and candidates should choose different letter structures that reflect their preferences and the job they are applying for.

Remember to keep your cover letter concise, usually one page long, and use a simple, professional font. Format it like a business letter with appropriate sections and spacing.

Here is a cover letter template you can use as a starting point for creating yours:

Dear <<Hiring Manager>>,

I am writing in response to your recent advertisement for the ‘Human Resources Recruitment Specialist’ position. Please find attached my resume for your consideration.

I am excited to express my interest in this role and believe that my experience and accomplishments make me an ideal candidate. With four years of successful experience as a human resources recruitment specialist, I have developed a deep understanding of the industry.

My background includes working for a leading global recruitment company, where I gained expertise in both specialist and generalist roles. Additionally, I have a proven track record of working with clients from various sectors, including the private and public sectors.

In my current role as a human resources recruitment specialist, I have achieved significant milestones that demonstrate my value:

• Established strong relationships with the human resources functions of leading retail banks, earning preferred supplier status for HR and the wider business.  
• Expanded the client base by 20% year over year, showcasing my ability to diversify and attract new clients.  
• Increased the number of job placements across the client base by 45% year over year, indicating my success in finding suitable candidates for diverse roles.  
• Improved productivity and revenue by 30% year over year, contributing to the overall growth and success of the organisation.  
• Successfully managed multiple projects alongside day-to-day activities, including organising a CSR day and charity quiz, which raised $6,000 for charity while enhancing client and candidate relationships.

My experience aligns perfectly with the requirements of this role, and I am confident that I can bring substantial value to your organisation.

If you have any questions or would like to schedule an interview, please do not hesitate to contact me via the details on my resume. I am available at your convenience and look forward to hearing from you.

Kind Regards,

<<Your name>>

Read more: 3 effective questions to guide your first 90-day agenda 10 important career lessons most people learn too late in life Why do I need to tell recruiters and employers my last-drawn salary

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What is the Purpose of a Cover Letter?

• Career Advice
• Industry Insights

Posted On 06 Oct 2020

Some companies require a cover letter , some don’t. This secondary role is often the reason why the importance and purpose of a cover letter get ignored when crafting a resume.

Why are resumes important is pretty self-explanatory—these documents serve as a tool for showcasing your skills, knowledge, and experience of the job. While the magnitude of the resume is obvious, the same thing can’t be said about cover letters, and that’s why companies seldom ask for them.

But even when the company you’re applying for doesn’t ask you for a cover letter, it can be smart to complement it with a cover letter anyway. Resumes tend to be in-your-face and straight to the point. Certainly, they can use some easing into, and a cover letter serves as the perfect way to prepare recruiters and hiring managers for what’s to come.

What is a cover letter?

A cover letter is a short message sent with a resume where applicants introduce themselves and express their interest in the job position. It can contain additional information that elaborate or clarify items in the resume that can cause some confusion, such as a lengthy career hiatus or short stays at previous jobs. It can also be used to emphasize a referral, especially if that someone is in good standing with the company. It’s also an effective method for establishing rapport. In a nutshell, a well-written single-page cover letter allows you to elevate your resume from the rest of the heap.

What is the purpose of a cover letter?

Different companies place different values on cover letters. Despite the fact, the cover letter remains a useful document for getting noticed. That said, there can be more than one purpose of cover letter. Get to know them to help you understand its value.

To show that you’re ready, willing and able

Many cover letters start with “Thank you for the opportunity to apply for (job position) at your company…” Instead of using this tired statement to open your resume, say something like, “With my years of experience in the field, I am confident that I will be a great fit for the job.”

You can also try to touch on challenges that the company could be facing, and show recruiters your enthusiasm to tackle them by saying, “My background check on your company revealed that you are having trouble reaching your monthly targets. I would love to bring my expertise and success in sales to help you reach your profit goals.”

Employers want to see a candidate’s willingness because it tells them that you are highly motivated for the job. This is easily the most important purpose of a cover letter.

To entice the reader to learn more

The examples above serve as a stunning appetizer for a fantastic meal. But more than an introduction, the purpose of a cover letter is to let recruiters know that you have plenty to offer. In your opening paragraph, try to mix in an impressive achievement with quantifiable results. For example, you can say, “With my previous company, I spearheaded 10 employee training events, which resulted in a 30 percent increase in productivity for the company.”

That said, avoid repeating what you’ve already said in your resume. Your cover letter should simply act as a companion piece and not a replacement, so work on making it relate to your resume in an organic way. Repeating yourself will only make your resume less interesting, and possibly even cast doubts on your ability to pay attention to detail. Keep this cover letter purpose well in mind as you craft your letter and resume.

To elaborate on your resume

The cover letter is the perfect opportunity to define your personal brand, share more about your story, and demonstrate your core values. While your resume displays your qualifications, your cover letter can help convince a recruiter why you would be a good fit for the company. This is another key cover letter purpose. Try to list three to four reasons explaining why you’re the kind of candidate that the job needs.

Additionally, your cover letter is a great way to explain any glaring issues in your resume—such as a short work stint, employment gap, lack of experience, job-hopping, and so on—so that potential employers can have a better grasp of your situation and make considerations as they see fit.

To make your resume more personal

Establishing a good relationship with potential employers is critical to success, and one great purpose of cover letter is to help overcome the rigid, impersonal nature inherent in resumes. A cover letter can let your personality shine through, giving recruiters a better picture of you as a whole. That said, it’s important to emphasize in your letter the accomplishments that mean the most to you. By doing so, you give potential employers a better idea of the value you bring to the table.

To comment on a referral

Job referral is a great way to get a recruiter to give your resume a second look. You can use your cover letter to explain your relationship with the person who referred you and expounds on how the referral happened. Mentioning the name of someone in the company can give your resume a familiarity that helps keep it in the mind of the recruiter reading it.

Resumeble offers cover letter and resume writing services

Stop worrying about the purpose of a cover letter and writing the perfect resume. Let Resumeble craft these application documents for you, so you can focus on the interview process instead. Our cover letter and resume writing services come with an interview guarantee, ensuring you’ll get interviewed for the job within 60 days of resume completion. Get in touch with Resumeble today to learn more about our services and packages.

• 7 seconds: this is how long your resume has either to impress or be ignored by the recruiter 
• 300+: average number of applications one corporate job opening posted online receives 
• 3%: number of sent resumes that result in interviews 

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Why a cover letter is still important, and how to write one

24 Jul 2019

Hays’ Jane McNeill explains why cover letters are still as relevant as ever, and how you can ensure you write the best one possible.

Writing a cover letter to accompany your job application can really help you to stand out in the mind of a hiring manager or recruiter. Taking the time and effort to write one positions you as a proactive candidate who is genuinely interested in the role you’ve applied for.

Before we begin, let’s go back to basics: what is a cover letter? This is a document that candidates sometimes submit alongside their CV when applying for a job. It serves as a personal introduction to you as a professional, and enables you to briefly summarise why you are the right person for the job, before the reader goes on to find out more about you in your CV.

Not all candidates will make the effort to write a tailored and personalised cover letter. So, if you do, it’s more likely that you will catch the attention of the reader. As Jodi Glickman, a communications expert and author of Great on the Job,  has observed : “Not sending a cover letter is a sign of laziness. It’s akin to making spelling and grammar mistakes in your résumé. You just don’t do it.”

How to write a cover letter

While the purpose of the cover letter has never changed, the advent of digital technology has meant that the way it is presented and submitted has evolved. For example, rather than sending hard copies through the post, cover letters take the form of a personalised note to add to your LinkedIn application or an email attaching your CV.

Your cover letter needs to communicate that you are genuinely interested in the opportunity that the given role represents and why. This means the letter needs to be tailored, and not just a standard letter that you’ve edited. Here, then, are some of the things you should and shouldn’t do when writing yours.

What to do when writing your cover letter

Do your research before you start writing. This will help to give you a clue of the appropriate tone to use in the cover letter and the points you should include, bearing in mind such factors as the organisation’s industry, culture and values. Look at such sources as the organisation’s official website and social media profiles, its executives’ social media profiles and any online employee reviews.

Personalise it. This information is easier to find than it has ever been before, so you really don’t have much excuse for getting any names wrong or not addressing the cover letter personally to the hiring manager. And certainly, don’t just copy and paste your cover letter for every position you apply for – make it personal and targeted every time. It’ll be obvious to an employer if you’ve just edited a few words of the same cover letter that you send to everyone else, which may suggest you have little real interest in the vacancy.

Start with a strong intro to hook the reader in. The first sentence of the cover letter will either grab the hiring manager’s attention or lose it, so it needs to powerfully demonstrate that you understand what they are looking for and need. Instantly communicate your unique selling points that will help to solve the hiring manager’s problems, such as relevant industry knowhow, skills, experience and achievements, instead of the generic ‘I’m applying for the role of ____.’

Mention a personal connection

If you’ve come across this opportunity via a friend or have a previous connection with the organisation, mention it. Maybe you were previously introduced to the hiring manager by this person because they thought you were a good fit for the role? Or perhaps you crossed paths as an intern or an employee at one of the company’s suppliers or competitors?

Optimise the subject line if you can. Also check the job description again, in case the employer asks applicants to include something specific in the subject line.

Optimisation and formatting

Use keywords mentioned in the job description, but don’t keyword-stuff in the hope that your application will get picked up in any applicant tracking software – it is possible to overdo your use of keywords. Include your contact information including your name, phone number, email address and LinkedIn URL.

Sign off professionally. Conclude the main body of the cover letter with a power phrase such as, ‘I would like to discuss in greater detail the value I could bring to your organisation’, and close with the formal and widely accepted ‘Best regards’ or ‘Sincerely’.

Spell-check and ensure the formatting is correct.If you’re submitting your cover letter as an attachment online, write it in a Word document so that the program can flag up obvious issues like misspellings. Also, check that any formatting in Word translates properly into the email or online form. In terms of formatting, break any intimidating blocks of text into more readable paragraphs and bullet points.

If possible, put your cover letter and CV in the same document, which will help to avoid your cover letter being misplaced if the employer uses an automated online applicant tracking system.

What not to do when writing your cover letter

Don’t drone on – keep it succinct. The reader is interested in concrete facts rather than quirkiness or clichés.

Don’t overlook the finer points. Have you taken the time to find out the name of the recipient so that you can address the cover letter to them personally? What about confirming your availability towards the end of the letter and signing off appropriately? It’s small touches like these that could really help you to stand out from other candidates.

Don’t just repeat what you’ve said on your CV or LinkedIn profile – a cover letter should be complementary to these other means of marketing yourself professionally, and should therefore support and enhance your story. What is it about your hobbies, interests and background that made you especially interested in this position?

Don’t go overboard with the flattery, as this could risk you coming across as insecure, insincere or sycophantic. Professionalism, maturity and authenticity are vital qualities to communicate from the beginning of your relationship with the employer.

Don’t write in the third person. A cover letter is, after all, a letter addressed directly to the employer. You are using this document to sell yourself and, while a cover letter’s tone of voice should be professional, it should also be sufficiently conversational to engage the reader and communicate your personality, values and interest in the role.

Don’t use WordArt or unusual fonts. Use a standard professional font such as Arial, which is readable and clean. This isn’t just about making the right impression on hiring managers and lessening their eye strain, as the automated scanning systems used by applicant-tracking systems can also sometimes struggle with more unusual fonts.

Example cover letter

45 King Edward Street

Phone number

LinkedIn URL

Organisation name

Dear Mr Carl Smith,

Subject line: Experienced senior manager for____ position

I was previously introduced to your company by your colleague, Susan Bainbridge, at the recent ____ trade fair, and became particularly intrigued by the work you do and the culture of the business. Subsequently, I was especially excited to see the role of ____ recently advertised on your website.

I believe my 15 years as a senior manager for one of the biggest names in the ____ sector, overseeing a 25pc rise in revenues over the last half-decade, uniquely equips me to build upon the experience I already have, apply my knowledge and skills to the role of ____ , and dedicate myself wholeheartedly to your business.  

From reviewing the job description, I believe that I am a great match for this role and could become a key team player in helping your business to attain its ambitions.

Pinsent Media is at a similar stage of its development to my present employer when I began my role with them, and I would love nothing more than to be able to help drive similarly incredible growth and success for your business.  

I would like to draw your attention to the following skills and achievements that I would appreciate the opportunity to build on as your brand’s next ____ :

• Exceptional people, resource and process skills  that have helped to drive consistent and measurable improvements in the company’s productivity, performance and sales in my present role – all skills that are well matched to Pinsent Media’s search for an ____ with a ‘proven track record’ in these areas
• An influential player in the transformation of my present company  from a small business generating £2.2m in annual revenue with an 18-member staff team, into one of the most thriving and respected firms in its industry, employing 48 staff and recording revenue of £26.2m last year. I would be delighted to draw upon my skills and contacts to further Pinsent Media’s own ambitious growth objectives
• The conceptualisation and establishment of such strategic initiatives  as ____ , ____ and ____ , as reported by Forbes and HuffPost, and driving the company to new heights of operational success. These achievements are highly relevant to Pinsent Media’s intention for its next ____ to assist in significantly expanding its international media profile and reputation for innovation

Thank you for your consideration. I have attached my CV and look forward to speaking to you further about this opportunity.

Yours sincerely,

Simon M Taylor

The principle of a successful cover letter is simple: it needs to be sufficiently interesting to an employer to leave them feeling compelled to find out more by reading your CV, before finally deciding to call you in for an interview. By following the above advice, you can help to make yourself a more attractive candidate so that you have a greater likelihood of being shortlisted for interview.

By  Jane McNeill

Jane McNeill is the director at Hays Australia.

A version of this article originally appeared on Hays’  Viewpoint blog .

In-Depth: More on Hays

Related: skills , working life , Hays , CVs and résumés , Employers

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Everything you need to know about a cover letter and why it's still important.

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Wondering if you really need to submit a cover letter? Here's the truth about this part of the job ... [+] application process.

Some experts say that the cover letter is dead. Others vehemently disagree. But what both sides of the fence do agree on is that dead or alive, a cover letter is still necessary when applying for a job.

What is a cover letter for a resume?

A cover letter is a snapshot of who you are and what you've done. It gives hiring managers more information about you, your accomplishments, and what you bring to the table– information outside of what your resume shows. But aside from those more obvious things, a cover letter is also a way to showcase your communication skills and personality. A cover letter is vital for demonstrating how well you relay information in writing, making it a crucial element for positions requiring verbal and written communication skills. Your cover letter also helps employers make a hiring decision about you when they’re torn between you, and another candidate.

Do you need a cover letter?

Short answer: Yes. Even in situations where the cover letter is optional, a recent poll found that 72% of hiring managers expect a cover letter, and 77% will move your resume up a notch if you submit one. In that same poll, 83% of recruiters said a cover letter could land an interview even if the resume isn't good enough.

In short, even if your cover letter isn’t getting read, it’s positively acknowledged.

In certain situations, a cover letter is necessary. When you're applying to a specific person, use a cover letter to address them individually. Also, write a cover letter if you were referred. Use it to mention the name of the person making the referral to boost your chances of an interview, especially if that person has some clout. And, of course, include a cover letter if the job posting requires one.

But aside from these specific instances … include a cover letter anyway .

What can a cover letter do for you?

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Your cover letter is your personal introduction. It tells the company a little bit about you and why you're a great fit for the company. It's your first chance to make a good impression. The cover letter is also used to set one candidate apart from another in the event of two equally qualified applicants. It shows that you're willing to expend the energy to get the position … it’s worth the extra energy.

One of the better uses of a cover letter is to explain gaps or career changes in your resume. Gaps aren't definitive rejections in the hiring process, but hiring managers want to know why there's a gap, whether that's because you lost your job or decided to take time off on your own. Cover letters can also be used to explain career changes that are not obvious steps following a natural career progression. That being said, topics like resume gaps or career pivots must be addressed clearly and briefly– the longer you focus on them in a cover letter, the more you may generate concern versus comfort for the recruiter. Remember, there’s a fine line between shining a spotlight on an insecurity and simply addressing a weakness or question they may have. Plus, in the wake of the recession and pandemic, full of layoffs and change, recruiters are more forgiving on resume gaps.

What should you include in a cover letter?

Your cover letter complements your resume. It should be no more than two pages, but one page is better because research simply affirms that the second page isn’t as likely to be read... The cover letter needs to show the employer you can meet the job requirements, why you want to work at the company, and who you are. Include an anecdote about your experience that shows how you were a benefit to your previous employers. And always end your cover letter with a subtle request for an interview like, "I look forward to hearing from you" or “I’m excited to learn more about the role,” and include your contact information of course.

Do your homework before writing your cover letter (and your resume). Learn about the company where you're applying to discover whether you’re a fit for them– or they’re a fit for you. This means doing more than a 5 minute google sweep! It means examining their competition, who is in the role you’re seeking and what their linkedin says, if there’s any public announcements on the direction the company is taking, their client roster or results… and more! Analyze the job description to design your cover letter to address key components and leverage keywords. This is necessary to pass automated tracking software (ATS) used to screen applicants. Finally, identify the hard and soft skills you bring to the position so you can highlight those in the cover letter. Every cover letter needs to be tailored to the position.

Just as a good cover letter can set you apart, a bad cover letter can hurt you. Your cover letter needs to show you put in the effort. It should show the recruiter you read the job description, understand the role and how your experience aligns with the job responsibilities, and that you know a little bit about the company. That is what will set you apart from other candidates.

So, whether one is required or not, including a cover letter with your resume remains an essential element of the application packet.

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Cover Letters: Why they're Important for Landing a Job

Whats Inside?

• Cover letters: Why they're important for landing a job

What to consider before you write your cover letter?

Tips for writing a cover letter.

• Last minutes do's and don'ts when writing your cover letter

Cover letters give you an edge over the competition

The hard truth about cover letters: No one likes to write them, and only a few know how to write them right, yet they're incredibly important for your career.

When searching for a job, most job seekers commit the mistake of overlooking the importance of a cover letter.

If you take time to write a quality cover letter and send it along with your resume, it demonstrates to employers your passion for a job position.

With 53% of employers preferring job seekers who send cover letters and resumes, knowing the importance of writing a compelling letter is essential.

In this article, we walk you through various reasons why writing a cover is important for landing a job, explore some tips to write a cover letter, and outline last minute dos and don'ts before you hit the send button.

But first thing first!

What is a cover letter?

A cover letter is a three-four paragraph application letter explaining your interest in a particular job and your eligibility for the role. This letter highlights your skills, experiences, and achievements regarding a specific position.

Cover letters: Why they're important for landing a job

Apart from being an opportunity to impress employers, a cover letter offers various other benefits, such as:

1. Provides immediate value

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When it comes to finding a job, cover letters create a positive first impression, and this impression counts.

A compelling letter gives you the first chance to stand out and differentiate yourself from other job seekers. It highlights your best role-specific strengths and positions you as a potential candidate for any job.

Immediately emphasizing your key skill helps you grab the reader's attention and enhances the likelihood of progressing to the next selection process.

Additionally, as the cover letter focuses on your core competencies, it helps you market your skills and gain the hiring manager's attention.

2. Conveys your story

A cover letter allows you to elaborate on your story before your interview. While it lets you exhibit your qualifications and explain what makes you an ideal fit for the job, these letters inform employers about your current situation.

For instance, are you looking for a new career path or looking for your first job? It also conveys what type of values you might bring to the company.

This helps an employer decide whether you're an ideal candidate.

3. Shows your personality

While resumes speak about your professional qualification, cover letters give insights into your personality. The wordings of your cover letter show your personality in a way that your resume cannot.

Use your letter as an opportunity to show personality traits such as leadership, self-motivation, enthusiasm, and passion.

Cover letter elaborates on your previous roles, success and challenges that you overcame, and why you're seeking a new job. 

This lets employers know about your personality and understand whether it aligns with the company's culture.

4. Shows you have done research

Use your cover letter to show employers that you're passionate and serious about the job opportunity.

In your letter, use company-specific examples of why you applied for a particular job and discuss any company's initiatives that align with your values.

This approach sets you apart from hundreds of job seekers who apply for a job without reading the employer's requirements. Employers value well-researched cover letters because it shows your enthusiasm.

5. Shows your writing skills

An engaging cover letter shows employers that you have excellent writing skills. In many positions, employers prefer job seekers who can articulate their thoughts and write them down cohesively.

Your excellent writing skills show your ability to communicate. This ensures effective workplace communication.

Before you craft your cover letter, collect all relevant information. Here are a few things to consider before you write your cover letter:

• Think about how your work experience relates to the job you're applying for. Create a list of skills or accomplishments you want to showcase to potential employers.
• Think about the company you're applying for and what drew you to apply to a particular role. Know what you admire about the company, explore its work culture, and research thoroughly to understand whether your long-term goals align with its strategic goals.
• Search about the hiring manager on the company's LinkedIn profile. Think about who you're writing to. If you know the hiring manager's name, address your cover letter to them. If not, consider using ""Dear Hiring Manager ."" With 84% of job seekers not personalizing the salutation on cover letters, doing a little research about them is a great idea to capture their attention.

Use the following tips for writing a cover letter :

1. Use fewer words

With the attention span of humans less than that of a goldfish, the hiring manager is no exception.

The economy of words matters as managers often feel overwhelmed with hundreds of cover letters for a single job opening.

It's best to keep it brief and under three paragraphs for maximum impact.

Start with a captivating introduction showing your passion for the industry and enthusiasm for the job.

The second paragraph is your sales pitch, where you give details about your accomplishments and explain how your experience and qualification relate to the role you're applying for.

Use your final paragraph to express gratitude, thank your potential employer for their consideration, and conclude that you would like to connect with them for a followup with a call or interview.

2. Be proud of your accomplishments

Companies search for confident candidates who love their work and are proud of their previous accomplishments.

They know such people tend to perform better, serve as a more vital team member and have the potential to grow.

Outline examples of previously completed work and what makes you an ideal candidate.

Add a sentence or two about accomplishments you're most proud of without repeating anything from the resume.

Ensure your key achievement is backed up with quantitative data – to create a positive impression. This shows employers what you're capable of achieving.

3. Write a new cover letter for each job

It's much easier to take your cover letter from the last application, change the company's name, and send it off to a new employer.

But employers want to see your motivation behind applying for a job in your cover letter. A generic letter will spoil the party because some of its content might not adhere to the job description.

While you may feel overwhelmed with rewriting a cover letter, use cover letter templates to make the process easier.

4. Never lie in your cover letter

Never manufacture a story, or cook up an experience or credential to impress your potential employer.

One lie begets another; eventually, when you get caught, the results can jeopardize your reputation, trustworthiness, and even employment.

Integrity is essential in every profession; your cover letter should reflect that.

5. Focus it on your future

While a resume reflects your past accomplishments and experiences, your cover letter should focus on what you want to do and achieve.

Consider your cover letter as a bridge between the past and the future, and explain what you plan to do next and why.

Use it as an opportunity to show why you're seeking a career change or a new job, and use it to sell your transferable skills to your potential employers.

6. Use keywords from the job description

Often, employers use applicant tracking systems or ATS to filter resumes and cover letters of potential candidates. This software measures how closely your resume and cover letter align with the preferred skills and qualifications for a particular job.

So, identify keywords from the job description , and if they match your skill set, make them a part of your cover letter.

While writing, review the job description to know the degree, experience, and skills required for the job.

Last minutes do's and don'ts when writing your cover letter

• Proofread your cover letter before hitting the send button.
• Share an accomplishment that shows employers you can address their challenges.
• Be brief and concise.
• Have a strong and compelling opening statement.
• Try to be funny or sarcastic while writing your cover letter.
• Send the same cover letter to all jobs.
• Use flattery to impress employers.

The bottom line of cover letters is that they matter and have a significant role in your job search process.

If you nail your cover letter and create a compelling one, you can easily go from the 'maybe' pile of applicants to the 'yes' pile.

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5 Reasons Cover Letters are Still Important

Let’s start by addressing the elephant in the room: The notion that cover letters are outdated and serve little purpose in the modern hiring process.  Admittedly, hiring managers can receive dozens, if not hundreds, of applications and resumes for a particular position.  And you would be spot on in suggesting that no hiring manager is going to spend time reading every cover letter submitted for each job opening – which is why so many hiring managers are turning to technology to assist in this process.

But that does not mean cover letters serve no purpose or that they are no longer relevant.  The following are just some of the reasons why cover letters continue to play an instrumental role in the modern hiring process.

1.      Cover Letters Showcase your Personality

While hiring managers may receive many applications for a particular position, they will only grant interviews and offers to a small percentage of those applicants.  Resumes play a critical role in helping organizations determine who is qualified for job, but they provide little insight into the personality of a candidate – which is vital to determine who will best mesh with the organization’s culture.

Cover letters allow applicants to showcase their personalities and convince hiring managers they possess the right personality for the job.

2.      Cover Letters Demonstrate Communication Skills

In almost any job or position, an ideal candidate must have strong communication skills.  But while a job interview will help ascertain the extent of a candidate’s interpersonal skills, it will not showcase a candidate’s written communication skills .

Candidates should use their cover letters to demonstrate their ability to persuasively and concisely communicate in writing important information.

3.      Cover Letters Address Gaps in Resumes

Job applicants do not always immediately transition from one job to another.  Some take time off for illness, childcare, education, or travel.  As such, there may be unexplained gaps on an applicant’s resume.

A cover letter allows candidates to not only explain why there are gaps in their resumes , but also explain how what candidates did during those gaps makes them even more desirable prospects.

4.      Cover Letters Express Interest in Positions

There are many reasons, besides money, that a candidate may be interested in a certain position or working for a specific company.  Perhaps the organization advances a cause that really matters to an applicant or is driving innovation that aligns with an applicant’s vision for the future.

Whatever the reason, candidates can use their cover letters to explain why they are interested in the position or company and why their interest should be considered.

5.      Cover Letters Highlight Relevant Experience

Job descriptions often call for specific hard and soft skills , and relevant experience, that the organization is looking for in an ideal candidate.

Candidates should absolutely use their cover letters to discuss that they possess the skills and work sought after per the job description.  This will allow candidates to separate themselves from other candidates as an ideal fit for the role and organization.

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What is cover letter and why it is important

What Is Cover Letter and Why It Is Important

What is a Cover Letter exactly and Why It’s so important, we should know that a cover letter is a document that you have to submit as part of your job application with your resume. Its motive is to introduce you and shortly review your professional background. On standard, your cover letter should be from 350 to 500 words long. A positive or good cover letter can focus on the manager’s interest and get them to read your resume. A rough or bad cover letter, on the other hand, might mean that your cover letter or application is directly going to cut or destroy. So, you have to make sure this will not happen, it’s necessary to know how to write an impressive cover letter. Always keep in mind that a cover letter is an addition to your resume, not a replacement. That means you don’t just repeat whatever is mentioned in your cover letter or your resume. If you are writing for the first time cover letter, writing all this might seem pretty tough. After all, you’re probably not an experienced or professional writer.

You don’t need to be creative, or even any good at writing. All you have to do is follow this format:

• Header - Input contact information
• Greeting the hiring manager
• Opening component - Capture or grip the reader’s attention with your top achievements
• The second component –you have to explain why you are the suitable or perfect candidate for the job
• The third component – You have to explain why you are a good candidate for the company
• Formal closing

Here are some tips to highlighting your cover letter and assure that you are steps ahead of the competition when a recruiter reads your academic cover letter.

• Just go through the job ad and you have to underline the keywords used by the candidates, as long as you have the ability that you should try to use these words in your cover letter.
• In your cover letter to each job when you are going for, add that why you are a good employee for this position in the organization in just 3 to 4 paragraphs.
• In the cover letter, you should personalize the letter to a suitable recruiter or manager. You should include their name, title, description, company name and address in the left-hand corner.  
• You should check twice or thrice the letter has the correct spelling, punctuation and the correct recruiter’s details for each job you are applying for. You should use simple language and the same font as your resume, it is recommended your font is no larger than 10 points, so clear to that as a guide.
• You should include your contact details on all of the pages so if your cover letter gets separated from your resume the employer can still find your contact details on each page, use the header to do this or under your signature at the end of the cover letter.
• The body is an important part of the cover letter, include a paragraph that includes why you are interested and qualified for the role, and keeps it short and to the point.
• As mentioned above keywords and words known as “buzz words” are a great way to get the attention of an employer or recruiter if they are just speed reading over all of the cover letters and if the online application is automated the tracking system will pick up these keywords… Clever right? Sign off your cover letter with a signature at the bottom, it should read and looks something like this. 

Tips for success

• show your most impressive evidence first. You need to make an impact in the first few sentences. You should talk about your current or most relevant job first

• Focus on achievements in your current and previous roles in the organization rather than hardly your responsibilities .evaluate these wherever possible.

• Explain your achievements with briefly but giving specific examples, explaining why these are relevant to this role. You can also refer the employer to the resume for more detail.

• established on the areas which differentiate you from the competition rather than the primary job criteria

• Determine how well you have researched the role and the job background when you are explaining your career encouragement.

• Explain your reason if you are searching for a career change or moving

• End on a note of passion and anticipation.

• Try to describe your resume or give too much detail – you should need to be selective about the particular points that you highlight

• Make unsupported statements about suitable skills and experience without giving examples

• Send a similar letter or same to more than one employer. Never ‘cut and paste’ as employers will open the absence of research and career focus

• Make clear statements about why you want to work for the organization (e.g. referring to ‘a top 20 global organization or ‘a department with a high position)

• Use vocabulary specific to your employer or career which the employer might not understand

• Focus on what the employer can do for you rather it’s more about what you can do for the employer.

You should know how to Write the Perfect Cover Letter

Now we are going to discuss the process of writing a cover letter step by step. 

Step 1 – You should pick the right cover letter template

A positive or good cover letter is all about balance the first impression. So, what is a better way to balance a good impression than a visual template? You can also simply select one of our excellent  cover letter templates , and you will be all set in a moment! Our content optimizer will even give you suggestions on how to raise your cover letter.

Step 2 – You should start the cover letter with a Header

As with a cover letter, it is very important to start your cover letter with a personal Information section:                   

Here, you have to include all required information, including:

Mobile Number

Give the name of the hiring manager

professional title

Write the name of the company you are applying

And there are some certain things that you should not mention in your cover letter         header:

Don’t mention Your Address - You include address or city of residence in your resume, not the cover letter.

Improper or Unprofessional Email – You should make sure your email is attractive or presentable. It’s difficult for a hiring manager to take you seriously if your email address is “[email protected].” Whenever you are applying for jobs, you should write in the correct format like (first name + last name @ email provider.com) format.

Step 3 – You should greet the Hiring Manager

Once you have clearly listed all your contact information, you should need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager.

That’s right, the hiring manager! Don’t use popular words like Dear Sir or Madam.” You have to show your future manager that you did your research and are you really passionate and ready to do the hard work and ready to give 100% working with their team.

We also know, no one wants to hire a job seeker who just spasms 20+ companies and give hopes to get hired in any company.

So you should know, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to check out the head of a similar department on LinkedIn. And let’s say you are applying for the position of HR EXECUTIVE in XYZ Company. The hiring manager is probably Head of Marketing or Chief Marketing Officer.

So, you do a quick checkout on LinkedIn:

Or you can also say you are applying for the position of an XYZ. In that case, you would be looking for the “manager.”

If this is also doesn’t work, you can also check out the team page the company website; where you can find or you can say there is a chance you will at least find the right person there.

Still, you can’t look to find the right person? There are many things that you can use:

Department Hiring Manager

Dear Hiring Manager

To whom it may concern

Department Team

Step 4 – You should write an Attention-Capture Introduction

First impressions always matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, we know that they are not going to be reading every single cover letter end-to-end.

So, it’s difficult to catch their attention from the very first content.

The first issue we see with most cover letter opening content is that they are usually extremely generic. See the issue here? This opening paragraph doesn’t look good much anything except the fact that you’ve worked the job before. Do you know who else has similar work experience? All the other applicants you’re competing with. Instead, you want to start off with at least your best achievements that you really focus on the reader’s attention. comparatively, the performance should be as similar as possible to the position.

Keep it balanced

You should not try to oversell yourself but,

You should focus on the position you are applying for an organization and how you can help the company.

You should explain why you are a good fit candidate taking into this position, your skills and experience

You should be clear that how you can add value to the company.

Step 5 –You should explain why you are the perfect employee for the job

You should have to show off your professional skills and try to convince the HR manager that you are a better employee for the job than all other applicants. But first things - before you write anything, you should need to learn what are the most important requirements for the role are. So, you should check the job ad and you should identify which of the responsibilities are the most difficult or critical. Before you write your letter, you need to be clear on what your different or unique points are for the role to the key job criteria. You should think about what will differentiate you from the competition. You should know who else might apply, internally and externally, and what they offer. What makes you stand out from them?

These efficacies include:

Greater intensity of expertise in this field or a higher research profile than other likely employees

 A particular combination of experiences that give you a unique perspective (e.g. international experience,  having worked in both industry, and having gripped posts in more than one academic discipline) Specific achievements in your current and previous organization. [ Interview Preparation Tips ]

Dedication and commitment to this area of research or working for this organization.

Well organized research or funding networks which could prove helpful in the job or anything else you think to make them stand out in a way that is significant to the role.

Step 6 – You should explain why you are a good employee for the company

Once you have completed the last paragraph, you might be thinking that you will just wrap up the cover letter and just click that SEND button.

Well, no. You are not right there yet.

The HR manager does not only looking at whether you will be good at the position of the job or not. They are looking for someone that is a good employee for the company culture.

You should need to convince the HR manager that you are really passionate or you are a very hardworking person and give 100% best to working with them.

How should you do this? You should start as; you want to do some research about the company. You want to know things like:

• What is the company’s business model?
• What’s the company's product or service?
• Have you used a company product or service?
• What’s the company culture like? Will someone manages your work in the company, or will you have autonomy on how you get things done?

You should find all the information you need either on the company website or somewhere from around the web. Then, you need to search or figure out what you like about the company and get that into text. You have to say, for example, you are passionate about their product and you like the culture and independent work in the organization. You should make sure to do a lot of research and come up with good reasons why you are applying.

Step 7 Analysis with a call to action

Finally, it’s time that you have to complete up your cover letter and you have to write a conclusion.

In the final paragraph, you want to: Recap any points you could not in the previous contents. Do you have anything left to say? Any other information that could help the hiring manager makes their decision? You should mention it here.

Thank the hiring manager for their time. It never hurts to be respectful, as long as you don’t come off as too needy.

Complete the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

Step 8 - Use the right formal ending

Once you have done with the final content or paragraph, all you have to do is just to write down a formal “goodbye”.

You have to use one of the most popular conclusions or endings to a cover letter :

Best Regards,

Kind Regards,

How to Submit a Cover Letter?

You have done a cover letter to edit and rewrite it, the many times you delay the opportunity for someone else to get the consideration of the hiring manager that you want to impress.

You have to submit your academic cover letter as soon as you are certain that:

You should check that your resume, cover letter, and your work are clear from errors.

You should check that your cover letter is written in a way that balances expertise with identity.

You should check that your cover letter gets attention to the reader’s interest from the beginning sentence and maintains till the end.

You should be aware that your cover letter uses the compulsion for the job and data or information on the company as a guide for its content.

In your cover letter, you have to tell stories that are completely filled with examples that satisfy job requirements and uniquely make you stand out positively as an individual and a good employee.

When you submitting your cover letter

You should follow the submission instructions given in the job description when you are submitting your cover letter.

When you are submitting the letter via the website with all contained fields, it confirmed that no formatting or content errors have occurred.

Now, we come to the conclusion, we should know that its motive is to introduce you and shortly review your professional background. On standard, your cover letter should be from 350 to 500 words long.

Always keep in mind that a cover letter is an addition to your resume, not a replacement. If you think there can be something more to it, let us know in the comments section below! If you like the above-Mentioned Blogs Please comment and let us know if any improvements in our blogs are required.

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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Do you still need to include a cover letter with your resume?

Not all job postings ask for a cover letter, and it can be challenging to figure out if you should submit one. Should you include a cover letter even if it's not mentioned in the ad? There are many conflicting opinions about whether a cover letter is still relevant in the current job market and whether it is necessary to get ahead in an interview process. Others believe that a cover letter is the only opportunity to show what you bring to the job in a way that you cannot convey in your resume or online profile. But surprisingly, despite being criticized for years, cover letters may be more important than ever.

Are cover letters still relevant in 2022?

Traditionally, cover letters serve as a supplement to your resume. They allow you to show your personality and outline why you are interested in the job. However, because it takes a lot of time to write a cover letter, job seekers are often reluctant to include it.

Writing a cover letter can be daunting if you are not good at writing. It’s easy to see why creative industries need a good cover letter, but for other sectors where you need to sell your technical skills, it seems a little too much to ask to get the job.

Cover letter writing can feel like a chore compared to other application processes like LinkedIn’s Easy Apply, which only requires one click. And when some recruiters openly admit that they do not read cover letters, at least not immediately after seeing an application, it’s hard to know how much effort you should put into a cover letter in the first place.

But there’s never been a better time to write a cover letter as part of your application. Here’s why:

A cover letter shows that you are a serious applicant

The cover letter you write reflects the work you are willing to put into the job. It indicates that you are serious about applying for the position. Companies may ask for a cover letter or resume – instead of an online application form like Easy Apply – because it influences the quality of applicants. Without a cover letter, recruiters receive many incomplete applications or applications from people who are “fishing” for a new job and thereby screen them out . A cover letter adds value to your application and shows that you are interested in the company or the job.

Cover letters are important when you have a career gap

Many applicants have an employment gap due to long-term unemployment or the inability to find work during the pandemic. Others are looking for work that is more meaningful to them or offers them more flexibility. Your cover letter is important because it allows you to explain gaps in your work history and your reasons for changing careers. A good cover letter often answers in advance the questions a hiring manager might ask after reading your resume.

When will your cover letter be read?

A cover letter is not valued equally by all companies, industries, or positions. Some companies put a lot of emphasis on it because they want to identify a specific skill or passion. Others may see a cover letter as a sign that the applicant cares enough to put more thought into the process.

Large companies and small companies approach cover letter reviews differently. At large companies, they may not read cover letters right away but likely will be read as the process continues. At smaller companies, especially startups, they may read them much earlier. Some larger companies have AI-monitored application portals that scan their applications and then decide whether or not to read a cover letter. But many do not have this sophisticated system, so the cover letter may be the first time the employer hears from the applicant.

You can never be sure what the hiring manager is looking for or when they will read your cover letter. That’s why, as an applicant, you should write a cover letter – even though it often feels like you are wasting your time.

How to save time when writing a cover letter

Creating a custom cover letter can be time-consuming, but sometimes it’s necessary. To save you time and anxiety, use a pre-formatted template and fill in the blanks to talk about the job or company you are applying for. You do not want to sound too generic, but efficiency is key when job hunting. Do your research and weigh the time it takes to write it against the chance you’ll be invited for an interview.

When not to write a cover letter

Is a cover letter required? It depends. You should submit a cover letter when requested, but there are also a few instances when you do not need a cover letter.

1. If the application does not ask for a cover letter

If the application does not ask for a cover letter, it’s best to follow the instructions. You don’t want to annoy your potential employer with something they didn’t ask for.

2. If you do not have time to personalize it

A well-written cover letter is a testament to your writing skills, but the opposite is true. If you don’t want to spend the time crafting a pitch-perfect cover letter that highlights your skills, do not bother.

3. If you have nothing new to say

Recruiters expect you to have a well-written cover letter. It should be compelling and impressive but not a carbon copy of your resume. If you are applying for a specific company, you should highlight why you admire that company. Don’t talk about your work history and skills when writing your cover letter. Your resume should do that.

If you have decided that your resume still needs a cover letter to get you an interview, try using a cover letter sample or an email cover letter to get you started.

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Why Are Cover Letters Important?

Introduction

When it comes to applying for jobs, cover letters are one of the most important documents you could ever submit in your job search process.

While resumes and CVs are great, they are just that — resumés and CVs.

Cover letters however, show potential employers why you’re the best fit for the job as they provide more in depth details about you and your achievements.

Additionally, cover letters are also a selling tool that you can use to market yourself just like resumes.

Which is why they’re so important. Cover Letters separate you from other job candidates as they help sell your value and enhance your resume.

In this blog post, I will go over some vital information about cover letters, such as:

• why they’re important 
• when to submit and not submit a cover letter
• and the benefits of submitting a cover letter.

But first, let’s explain what a cover letter is.

What is a Cover Letter?

A cover letter is a one-page document you submit with your job application alongside your resume.

They explain who you are, what you’ve achieved, and why you’re a fit for the role and the company.

Furthermore, a cover letter can also supplement and enhance your resume as it explains how you can add value.

Because of the above, if done well, these letters can help you break through the noise as a job applicant and put you on the fast track to landing a job.

And now that we’ve went over what a cover letter is, let’s talk about when you should submit one.

When to Submit a Cover Letter

In most cases, even if the employer doesn’t read your cover letter, you should still submit one.

The reason for this is, there are many other job candidates going after the job you’re applying for.

And if you don’t submit the cover letter, you may be one of the few candidates that didn’t go the extra mile.

Which may cause your application not to get chosen, as employers may prefer to select those candidates who went the extra mile.

So don’t be lazy, as it’s worth the time and effort to ensure your app doesn’t get left out.

Additionally, when filling out most job applications, employers will make a cover letter either required or optional depending on their preferences.

But don’t fall into the trap of laziness, as submitting a cover letter is a test to see who really wants the job and who’s just looking for any job.

So to answer the question above, when should you submit a cover letter? When the app or hiring manager either requires it or makes it optional.

Either way, if you see one of those options, you’re better off submitting a cover letter.

When Not to Submit a Cover Letter

Most of the time, you do want to submit a cover letter. But sometimes, in rare cases, there are times when a cover letter may not be required.

The reason for that is, some employers may not emphasize them, so they skip over them entirely.

So, suppose the employer explicitly says that they don’t want a cover letter, or the job application does not have a box where you can upload the cover letter.

In that case, you’re clear, as you don’t have to submit one.

Or, if you’re not a strong writer and need more confidence in your writing skills, you’re better off leaving it.

That is, until you can become a better writer or have someone who can write it for you.

And of course, if you need someone to help you write your Cover Letter, Greater Profession is always here to help as we can write it for you.

Just go to our Services page and book an intake meeting with us to get started.

Why are Cover Letters Important?

Now that you know what a cover letter is and when to submit and not submit one, we can finally answer the question, why are cover letters important?

Knowing that some employers will not read your cover letter doesn’t mean it has no importance. Take this  2017 Study from Jobvite  as 26% of recruiters and hiring managers consider cover letters essential in their decision to hire applicants.

This is why they’re critical; a quarter of the time, cover letters are considered in the hiring decision-making process.

But just in case you don’t believe that stat, Sage Journals also states that  56% of employers prefer you submit a cover letter .

So consider this if you were to apply for 100 jobs:

• 56 employers want you to submit that cover letter
• Of those 56, if you make it to the final stages of the hiring process, 15 of those employers will use your cover letter to aid them in their decision-making process of who to hire

So, if you don’t submit a cover letter, you could most likely lose out on those 15 jobs as you don’t have a cover letter to support your app.

Which shows that employers do actually care about them!

But if you need additional reasons to understand why cover letters are important, keep reading.

Reasons Why Cover Letters Are Important

There are many reasons why cover letters are important. Still, to shorten it down for you, cover letters are essential for other reasons such as:

• As stated earlier, employers sometimes require cover letters 
• Cover letters also serve as an introduction to your future employer
• Cover letters enhance your resume
• Cover letters show why you’re a fit for the role
• Cover letters separate you from other job candidates

Understanding these additional reasons should serve as motivation for you to create a cover letter.

Just look at what you can achieve with them if you take the time to create one.

So now that you’re aware of the other reasons why cover letters are crucial, let’s break these down individually.

Employers Sometimes Require Cover Letters

As we discussed earlier, employers require cover letters from time to time.

If it’s on the job application, then assume that the cover letter is an important piece of your job application.

Even if the employer doesn’t read the cover letter, do you want to miss out on getting a job?

And risk losing that job to someone who took 30 more minutes to create one?

Additionally, your employers may look at the cover letter as a sign of your desire to work there.

Cover letters show you’re willing to do the extra work to be a part of their organization.

By submitting a cover letter, you gain certain competitive advantages over applicants that don’t submit one, as a quarter of the time, cover letters weigh in on the employer’s hiring decision.

Cover Letters Introduce you to the Employer

Another reason why cover letters are important is they serve as a great introduction to your employer.

Unlike with a resume, you can take the time to introduce yourself and show off your personality to an employer.

Furthermore, if you write a great cover letter, it can hook the employer in as to why you’re a great candidate.

These letters also help with building a great first impression, as you can excite the employer with your letter.

Cover letters allow you to do this as you can showcase your accomplishments and experience to build excitement around your application.

Like the resume, the cover letter can be an excellent marketing tool that gets you off to a great start if you’re able to introduce yourself properly to an employer.

Cover Letters Enhance Your Resume

As we alluded to in the previous section, cover letters enhance your resume.

Suppose you have a great cover letter introduction and ensure you detail your past experiences and results. In that case, this will make the employer want to look at your resume.

According to a ResumeLab study,  47% of hiring decision-makers agree  that cover letters are important for spotlighting an applicant’s professional achievements. 

Knowing this, you can use your cover letter to highlight your achievements to get the employer to look at your resume at the very least.

So if you write your cover letter well, it will make your resume look even better as you’ll have more detailed results and achievements to share on your resume.

Cover Letters Show Why You’re a Fit for the Role

Another reason why cover letters are essential is that they can highlight why you fit the role. Suppose you’ve done an excellent job explaining your achievements and results.

In that case, it can tell an employer how you can add value to the role and the company.

When you write your cover letter, you also have the opportunity to show off your writing skills and attention to detail.

This further impresses employers as they place a high emphasis on both written communication and listening skills.

And with these letters, they provide ample opportunity for you to explain why you fit the role and your motivations for why you want to be a part of their organization, unlike what a resume offers.

Cover Letters Separate You from the Other Job Candidates

The last reason why cover letters are critical is that they separate you from other candidates that applied.

According to that 2017 Jobvite Study, 47% of job seekers do not submit a cover letter with their most recent application.

That is 47% of people! Just imagine how many people get weeded out of the process due to that one blunder.

This provides a massive opportunity for you to separate yourself from those other candidates, which betters your odds of landing a job.

Moreover, suppose you do send a cover letter. In that case, you also have the opportunity to impress your future employer.

And if you do manage to impress that employer, that great first impression can help you later on in the interview process.

By now, I hope you understand the importance of a cover letter and what it can do for you.

To summarize, cover letters can benefit you in many ways, such as:

• Helping you meet the job application requirements
• Allowing you to introduce yourself and impress your future employer
• Highlighting why you’re a fit for the role and separating yourself from other candidates

Any many other benefits.

Furthermore, you also learned what they are and when and when not to submit them.

Now that you have an introduction to cover letters and their importance, let’s start the process of creating one by learning How to Format a Cover Letter !

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