executive summary dalam business plan

How to Write an Executive Summary (+ Examples)

• September 4, 2024

The executive summary is the cornerstone of any business plan, serving as a gateway for readers to understand the essence of your proposal.

It summarizes the plan’s key points into a digestible format, making it crucial for capturing the interest of investors, partners, and stakeholders.

In this comprehensive guide, we’ll explore what the executive summary is, why we use it, and also how you can create one for your business plan. Let’s dive in!

What is an Executive Summary?

An executive summary is a concise and compelling overview of a business plan (or simply a report), designed to provide readers, such as investors, partners, or upper management, with a quick and clear understanding of the document’s most critical aspects.

For a business plan, it summarizes the key points including the business overview , market analysis , strategy plan timeline and financial projections.

Typically, the executive summary is the first section of a business plan, but it should be written last to ensure it accurately reflects the content of the entire document.

The primary goal of an executive summary is to engage the reader’s interest and encourage them to read the full document.

It should be succinct, typically no more than one to two pages, and articulate enough to stand on its own, presenting the essence of the business proposal or report without requiring the reader to go through the entire document for basic understanding.

Why Do We Use It?

The executive summary plays a crucial role in whether a business plan opens doors to funding, partnerships, or other opportunities . It’s often the first (and sometimes the only) part of the plan that stakeholders read, making it essential for making a strong, positive first impression. As such, we use it in order to:

• Capture Attention: Given the volume of business plans investors, partners, and lenders might receive, an executive summary’s primary function is to grab the reader’s attention quickly. It highlights the most compelling aspects of the business to encourage further reading.
• Save Time: It provides a succinct overview of the business plan, allowing readers to understand the key points without going through the entire document. This is particularly beneficial for busy stakeholders who need to make informed decisions efficiently.
• Facilitate Understanding: An executive summary distills complex business concepts and strategies into a concise format. Therefore, it makes it easier for readers to grasp the business’s core mission, strategic direction, and potential for success.
• Driving Action: By summarizing the financial projections and funding requirements, an executive summary can effectively communicate the investment opportunity. Indeed the investment opportunity, whether to raise money from investors or a loan from a bank, is the most common reason why we prepare business plans.
• Setting the Tone: The executive summary sets the tone for the entire business plan. A well-written summary indicates a well-thought-out business plan, reflecting the professionalism and competence of the management team.

How to Write an Executive Summary in 4 Simple Steps

Here’s a streamlined approach to crafting an impactful executive summary:

1. Start with Your Business Overview

• Company Name: Begin with the name of your business.
• Location: Provide the location of your business operations.
• Business model: Briefly describe how you make money, the producfs and/or services your business offers.

2. Highlight the Market Opportunity

• Target Market : Identify your target market and its size.
• Market Trends : Highlight the key market trends that justify the need for your product or service.
• Competitive Landscape : Describe how your business is positioned to meet this need effectively.

3. Present Your Management Team

• Team Overview: Introduce the key members of your management team and their roles.
• Experience: Highlight relevant experience and skills that contribute to the business’s success.

4. Include Financial Projections

• Financial Summary: Provide a snapshot of key financial projections, including revenue, profits, and cash flow over the next three to five years.
• Funding Requirements: If seeking investment, specify the amount needed and how it will be used.

2 Executive Summary Examples

Here are 2 examples you can use as an inspiration to create yours. These are taken from our coffee shop and hair salon business plan templates.

Coffee Shop Executive Summary

Hair Salon Executive Summary

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Executive Summary Examples for Business Plans, Project Plans, and Research Projects

By Kate Eby | February 8, 2024

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Executive summaries allow decision-makers to quickly grasp the key points of important documents and make decisions. We’ve collected a variety of executive summary examples and templates that you can use as models for your executive summaries. 

Included in this article, you’ll find a  business plan executive summary example , a  project proposal executive summary example , a  research report executive summary example , and more. Plus, learn  how to fix common executive summary mistakes .

What Are the Main Components of an Executive Summary?

An  executive summary is a concise overview of a larger document, report, or proposal. It gives high-level executives or decision-makers a quick understanding of the main points of a longer document without requiring them to read the whole text.   

These are the components you might include in an executive summary:   

• Problem Statement: Clearly state the problem or challenge the company, product, or project addresses.
• Key Proposition: Outline the proposed solution or key value proposition.
• Market Analysis: Summarize findings about the market, customer needs, or competition.
• Key Features and Benefits: Highlight the main features or benefits of the proposed solution or strategy.
• Financial Summary: Provide a snapshot of financial aspects, such as cost, revenue projections, or return on investment (ROI).
• Next Steps: Briefly describe the next steps or strategy for implementation.

Simple Executive Summary Example

The following simple executive summary presents a concise statement of key findings and links them directly to a strategic recommendation. It provides a clear snapshot of the situation and the proposed action, which is essential for an executive summary.

Problem Statement

Many small businesses struggle with inefficient inventory management, leading to lost sales and increased operational costs.

Key Proposition

Our company proposes an AI-driven inventory management system that automates tracking and forecasting, tailored for small businesses.

Market Analysis

Research shows a 40 percent increase in demand for automated inventory solutions in the small business sector, with a significant gap in affordable, user-friendly options.

Key Features and Benefits

The system offers real-time inventory tracking, predictive restocking alerts, and an intuitive interface, reducing inventory errors by an estimated 50 percent.

Financial Summary

Our projected development cost is five hundred thousand dollars with a break-even point in 18 months. The expected ROI is 200 percent in three years, tapping into a market with a potential revenue of five million dollars annually.

Development will commence in Q1 2024, with a pilot launch in Q3. Full market release is scheduled for Q1 2025, followed by targeted marketing campaigns and customer feedback integration for further enhancements.

Executive Summary Template

Download a Blank Executive Summary Template for

Microsoft Word | Google Docs

Download an Example Executive Summary Template for

Available in blank and example versions, this executive summary template guides you in succinctly presenting key information about your business plan or project to stakeholders. Simply fill in each section with relevant details to create a concise overview that highlights problems, solutions, market potential, product features, financials, and next steps.

Business Plan Executive Summary Example

Review the following example for a business plan executive summary of an eco-friendly transportation company. This example provides a clear, brief overview that is essential when you want to engage stakeholders and set the stage for more detailed discussions.

In urban areas, the lack of convenient, eco-friendly transportation options leads to increased traffic congestion and pollution.

GreenGo Mobility Solutions proposes a network of e-bike sharing stations, offering an affordable, sustainable, and flexible transportation alternative.

There is a growing trend toward eco-friendly transport in cities, with a 60 percent increase in e-bike usage. Surveys show high interest among urban commuters for more accessible e-bike options.

Key Features and Benefits 

Our e-bikes are equipped with GPS tracking and easy-to-use interfaces. The bikes are designed for urban environments, offering a convenient and environmentally friendly commuting option.

The project requires an initial investment of two million dollars, with projected annual revenue of five million dollars by the third year. We anticipate a break-even point within two years, based on subscription and pay-per-use models.

Marketing Plan Executive Summary Example

In the following example, an executive summary outlines a marketing initiative within a company, detailing both the challenge and the strategic response. It provides a clear overview of the marketing plan’s objectives, actions, and expected outcomes.

We have seen a decline in new user adoption of our company's flagship software product over the past year.

Initiate a Revitalize and Engage campaign, focusing on updating the product’s user interface and enhancing customer engagement through social media and community building.

Competitor analysis and customer feedback indicate a need for more intuitive design and stronger community presence to attract and retain users.

The campaign will introduce a sleek, user-friendly interface and a robust online community platform, aiming to increase user engagement and satisfaction.

The campaign requires a budget of five hundred thousand dollars, with an expected increase in user adoption rates by 20 percent within the first year post-implementation.

Begin a UI redesign in Q2 2024, launch a social media engagement strategy in Q3, and roll out the updated product with community features in Q4.

Project Proposal Executive Summary Example

The example executive summary below demonstrates a well-structured project proposal that succinctly identifies a specific challenge and proposes an actionable solution. It provides a comprehensive snapshot of the project, including its rationale, expected benefits, financial implications, and implementation timeline.

Our current customer relationship management (CRM) system is outdated, leading to inefficiencies in sales tracking and client management.

We propose the development and implementation of a new, custom-built CRM system to streamline sales processes and enhance customer engagement.

Internal analysis indicates a 35 percent increase in process efficiency with a modern CRM system, while competitor benchmarking shows significant advantages in customer retention.

The new CRM will offer real-time sales tracking, automated client communication tools, and advanced analytics features, improving sales efficiency and customer satisfaction.

The estimated project cost is two million dollars, with a projected increase in sales efficiency by 50 percent and customer retention by 20 percent within two years.

Initiate the project in Q2 2024, with phase-wise implementation and employee training, aiming for full deployment by the end of Q4 2024.

Startup Executive Summary Example

Startups need to communicate their vision to potential investors and key stakeholders. In this example, an executive summary helps convey the startup’s vision with a concise summary of the business opportunity, unique selling proposition, market potential, and action plan.

There is a growing demand for sustainable and eco-friendly home cleaning products, but the market lacks options that are both effective and affordable.

EcoClean Innovations is a startup offering a line of environmentally friendly, biodegradable cleaning products made from natural ingredients, catering to eco-conscious consumers.

Market trends show a 50 percent increase in consumer preference for green homecare products, with a significant gap in cost-effective options.

Our products are non-toxic and competitively priced, and they have a minimal environmental footprint, addressing the need for effective and sustainable cleaning solutions.

We require an initial investment of one million dollars, projecting a 30 percent market penetration in the eco-friendly segment within the first two years.

Launch with an initial range of products by Q3 2024, followed by marketing campaigns targeting eco-conscious communities and online marketplaces.

Real Estate Development Executive Summary Example

In the following executive summary example for a construction project, the author outlines their vision for the Greenway Residential Complex. This summary captures the essence of the construction project proposal, presenting key information in a concise and structured format.

The growing urban population in Metro City has led to a shortage of affordable, eco-friendly housing options, resulting in increased living costs and environmental concerns. Key Proposition

Our project proposes the development of the Greenway Residential Complex, a sustainable and affordable housing solution. Utilizing innovative construction methods and eco-friendly materials, the complex aims to provide a balanced urban living experience that is both cost-effective and environmentally responsible.

Research indicates a high demand for eco-conscious housing in Metro City, with a market gap in affordable segments. Surveys show that young families and professionals are actively seeking sustainable living options that align with their environmental values and budget constraints.

• Sustainable design incorporating solar panels, rainwater harvesting, and green spaces
• Affordable pricing, targeting middle-income families and young professionals
• Proximity to public transportation and city centers, reducing commute times and the carbon footprint
• High-quality, energy-efficient building materials, ensuring lower utility costs and a smaller environmental impact
• Estimated project cost: Fifty million dollars
• Anticipated revenue from sales: Seventy million dollars, with a projected ROI of 40 percent over five years
• Funding secured from green building grants and private investors
• Finalize construction permits and approvals by Q2 2024.
• Begin construction in Q3 2024, with a projected completion date in Q4 2026.
• Launch a marketing campaign targeting eco-conscious families and professionals. Tip:  In this example, notice how helpful it is to use bullet points to convey certain information. Using bulleted lists is a great way to organize and present information in an executive summary.

Construction Project Executive Summary Example

Construction projects have many moving parts, which means executive summaries need to capture a lot of information in a small space. Consider a construction-specific executive summary template to ensure that stakeholders are keyed into the most vital project information.

Download a Blank Construction Project Executive Summary Template for

Microsoft Word |  Adobe PDF | Google Docs

Download an Example Construction Project Executive Summary Template for

Microsoft Word | Adobe PDF | Google Docs

This construction project executive summary template allows users to give a high-level overview of the key aspects of a project, such as status, risks, issues, and changes. Available in both blank and sample versions, this editable template condenses complex project information into an easily digestible format. To use it, simply fill in each section with relevant, concise information about the current state and progress of your construction project, ensuring it remains updated and reflective of any changes or developments.

Renewable Energy Initiative Executive Summary Example

A renewable energy initiative executive summary should highlight the project’s objectives, strategies, and potential impact, as well as its contribution to environmental sustainability. In the following example, the summary articulates the project’s vision and its alignment with global environmental goals.

The urgent need to address environmental challenges and the increasing global demand for energy underscore the importance of transitioning to renewable energy sources. The reliance on traditional fossil fuels is unsustainable and contributes significantly to climate change.

The SunWind Project is a pioneering initiative combining solar and wind power to create a robust and sustainable energy solution. This project aims to leverage the strengths of both solar and wind energy, ensuring a continuous and reliable power supply while significantly reducing carbon emissions.

The renewable energy sector is experiencing rapid growth, fueled by global environmental policies and a rising consumer preference for sustainable energy. This shift presents an opportunity for the SunWind Project.

The project is unique in its integration of solar panels and wind turbines, ensuring consistent energy production under varying weather conditions. This scalable approach is designed to adapt to increasing energy demands. By significantly reducing the carbon footprint, the project supports global environmental sustainability goals and has the potential to power thousands of homes and businesses.

The SunWind Project has an estimated cost of two hundred million dollars, with projected revenues from energy sales anticipated to be around three hundred million dollars over the next 10 years. This represents a potential ROI of 50 percent. The project is poised to benefit from green energy grants, government subsidies, and private investments.

Immediate steps include securing the necessary environmental permits and clearances. The construction phase, slated to begin in the second quarter of 2024, will focus on installing solar panels and wind turbines, with a goal to commence energy production by the end of 2025.

One-Paragraph Healthcare Executive Summary Example

An executive summary of a healthcare initiative needs to do the following: concisely identify a pressing healthcare issue, present a tailored solution with its benefits, summarize market needs and competition, and outline the financial viability and next steps. 

In the following example, notice how an executive summary can capture all key elements in a single paragraph:

The HealthFirst Community Wellness Initiative addresses the critical problem of rising chronic illness rates in urban areas, focusing on diabetes and heart disease. Our comprehensive solution involves launching community health centers that provide preventive care, lifestyle education, and regular health screenings, as well as cater to the specific needs of urban populations. Market analysis indicates a significant demand for accessible healthcare services in these areas, with a lack of preventive and educational resources being a key gap. The initiative’s main features include state-of-the-art diagnostic tools, personalized health plans, and collaboration with local fitness and nutrition experts, offering benefits such as improved community health outcomes and reduced healthcare costs. Financially, the project is expected to be sustainable, with a mix of funding from public health grants and private partnerships. We are projecting a positive ROI within three years due to reduced hospital admissions. The next steps involve securing funding, establishing partnerships with local health professionals and organizations, and launching a pilot center in the downtown district, with a plan to expand to five more urban areas within two years.

Nonprofit Executive Summary Example

An executive summary for a nonprofit organization should communicate the essence of a project or initiative to donors and volunteers. It should concisely outline the organization’s mission, goals, and key solutions while also detailing strategies, actions, and their impact.

  This  executive summary example from Doctors Without Borders emphasizes the inadequacy of current Universal Health Coverage (UHC) agendas in meeting the needs of vulnerable populations. It then proposes six key recommendations to address these shortcomings. 

This executive summary succinctly identifies the core issue — inequitable access to healthcare — and clearly outlines actionable recommendations. This document helps facilitate advocacy and policy change, which are central to this organization’s goals.

Research Report Executive Summary Example

An executive summary in a research report concisely presents the key findings, conclusions, and recommendations derived from a research project. It covers elements such as the project topic, background, research methods, and critical insights, tailored for quick understanding and decision-making.

In this real-world  exampl e from the ASPCA , the executive summary details a study showing that veterinary hospitals’ proactive discussions about pet health insurance positively impacted hospital revenue and increased patient visits. 

Notice how this summary concisely outlines the study’s purpose, methodology, and significant findings, providing a clear overview for readers. In addition, it highlights the study’s relevance and implications for veterinary practices, emphasizing the practical benefits of educating clients about pet health insurance.

Research Report Executive Summary Template

Download a Blank Research Report Executive Summary Template for

Microsoft Word |  Adobe PDF | Google Docs Download an Example Research Report Executive Summary Template for

To create your own research report executive summary, download this customizable template. Available in blank and example versions and three printable formats, this template serves as a structured guide to organize and present the key components of a research report. Simply fill in each section with specific details about your research, including the project topic, background information, methods used, conclusions, and recommendations.

Research Project Proposal Executive Summary Example

An executive summary for a research project focuses mainly on the research question, methods, and expected outcomes. These summaries often point out how important the research could be and what impact it might have on the field.  

Download a Blank Research Project Proposal Executive Summary Template for Microsoft Word | Google Docs  

Download an Example Research Project Proposal Executive Template for Microsoft Word | Google Docs

Teams can use this one-page executive summary — available in a blank or sample version — to concisely present the key elements of a research project to stakeholders, potential funders, or academic committees. By structuring the summary with specific sections such as background, objectives, and methodology, you can be sure that you’ve clearly and briefly outlined all critical aspects of your research.

Executive Summary Slide Example

Executive summaries are often documents that one distributes to executives, potential investors, and other stakeholders. However, slideshow presentations can facilitate a more interactive discussion. Plus, the inclusion of charts, graphs, and other images can better illustrate key points.  

Download an Example Single Slide Executive Summary Template for

PowerPoint | Google Slides

Download a Blank Single Slide Executive Summary Template for

This executive summary slide template is a versatile tool for succinctly conveying key project information in a single, visually engaging slide. You can enter your project information in the blank template or download the sample version for additional guidance. Input relevant details in each section, such as an overview of your project and next steps. The template allows users to insert their own text, graphics, and data. Copy your completed slide into a longer presentation, or use it on its own as a visual complement to any stakeholder presentation.

How to Improve Your Executive Summary

A poorly constructed executive summary can serve as an instructive example of what to avoid. Ineffective executive summaries might be too detailed or technical, lack focus on key points, or omit a clear call to action. 

Here are examples of the three most common mistakes found in executive summaries:

Includes Too Many Details or Technical Information

This example demonstrates one of the most common mistakes, which is including too much detail or overly technical language. It dives deeply into the specific technical specifications of the equipment and financial metrics, which might be overwhelming for readers. A more effective executive summary would focus on the broader objectives, expected impacts, and benefits of the project in a language that is accessible to a non-technical audience.

Lacks Focus on Key Points  

Sometimes, summaries fail to clearly highlight the most critical aspects of the project or proposal. This summary lacks focus concerning the key points of the Pathways to Knowledge project. A more effective summary would concisely state the project’s goal, significance, and anticipated outcomes.

Omits a Clear Call to Action or Conclusion  

Failing to include a clear conclusion or call to action is another common mistake. The summary should not only inform but also persuade and guide the reader toward the desired action or decision. This summary outlines the project’s goals and structure, but omits a clear call to action. The document doesn’t specify what is expected from the reader or potential stakeholders, such as support, partnership, funding, or involvement in the project.

Corrected Example

To create a more effective example, start by removing overly technical details. (Stakeholders don’t need to know the specific standards with which the training modules are aligned or which types of processors power your computers.) Next, take out unnecessary details that stray from the main point of the project. An executive summary is not the place to discuss the origins of the project idea or the elements your team has not yet decided on. Finally, always conclude your executive summary with a clear call to action.

The Pathways to Knowledge project is a pioneering educational initiative by a nonprofit organization, aimed at bridging the educational divide in underprivileged and remote communities. This project involves the deployment of Mobile Education Hubs: state-of-the-art, solar-powered mobile units that are equipped with educational resources, technology, and internet access. These hubs are designed to travel to various underserved areas, providing children and adults with access to quality educational materials, online learning platforms, and virtual tutoring. Each hub also hosts workshops and seminars led by educators and experts, covering a wide range of subjects from basic literacy and numeracy to vocational training and digital literacy. The initiative seeks to empower communities by enhancing educational opportunities, fostering a culture of lifelong learning, and equipping individuals with the skills necessary for the 21st-century job market. By focusing on accessibility and adaptability, the Pathways to Knowledge project aspires to create a ripple effect of educational advancement and social upliftment across diverse communities.

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• Entrepreneurship

Cara Membuat Executive Summary Business Plan yang Menarik

Sindhu partomo.

• Created on September 24, 2024
• Updated on September 24, 2024

Elemen Penting dalam Executive Summary

Tips membuat executive summary yang menarik, contoh executive summary yang sukses menarik investor, kesalahan dalam menulis executive summary.

Executive summary adalah ringkasan singkat dari business plan yang menjelaskan poin-poin utama dari bisnis kamu, termasuk tujuan, produk atau layanan yang ditawarkan, strategi pemasaran, target pasar, dan proyeksi keuangan. Tujuan dari executive summary adalah untuk memberikan gambaran umum yang cepat dan ringkas kepada pembaca, biasanya calon investor atau mitra bisnis, tentang potensi bisnismu.

Menurut Harvard Business Review, 74% investor (venture capitalist) melihat model bisnis yang dipresentasikan dalam business plan sebagai faktor utama. Ini artinya, executive summary yang kamu punya adalah penentu pertama dan utama dalam mendapatkan modal.

Jika executive summary ditulis dengan baik, ini bisa menjadi pintu masuk untuk mendapatkan pendanaan atau kemitraan yang kamu butuhkan. Sebaliknya, jika terlalu panjang, membingungkan, atau tidak menarik, kamu bisa kehilangan kesempatan tersebut. Beberapa poin penting yang membuat executive summary krusial adalah:

• Mencuri perhatian dalam waktu singkat : Investor sering kali tidak punya banyak waktu. Dengan ringkasan yang jelas, mereka bisa dengan cepat memahami potensi bisnis kamu.
• Menunjukkan potensi bisnis : Executive summary harus menunjukkan dengan jelas mengapa bisnis kamu layak didanai atau didukung.
• Membangun kepercayaan : Jika kamu bisa menyusun executive summary dengan profesional dan meyakinkan, itu akan meningkatkan kredibilitas di mata investor.

Untuk membuat executive summary yang efektif, kamu harus memastikan bahwa beberapa elemen utama selalu ada di dalamnya. Berikut adalah elemen-elemen penting yang harus kamu perhatikan:

• Deskripsi Bisnis Singkat : Jelaskan secara singkat apa bisnis kamu, apa yang ditawarkan, dan di sektor mana bisnis ini beroperasi. Deskripsikan juga tujuan utamamu mendirikan bisnis ini. Contoh : “XYZ adalah perusahaan yang bergerak di bidang makanan cepat saji berbasis tanaman dengan misi menyediakan makanan sehat dan ramah lingkungan.”
• Masalah dan Solusi : Jelaskan masalah apa yang ingin bisnismu pecahkan dan bagaimana solusi yang kamu tawarkan berbeda dari kompetitor. Ini menunjukkan relevansi dan daya tarik bisnismu di pasar. Contoh : “Banyak orang di perkotaan tidak memiliki akses mudah ke makanan sehat dan bergizi. XYZ menawarkan solusi dengan menyediakan makanan cepat saji berbasis tanaman yang lezat dan terjangkau.”
• Target Pasar : Jelaskan siapa target pasarmu dan bagaimana kamu berencana untuk menjangkau mereka. Ini bisa mencakup demografi seperti usia, lokasi, atau gaya hidup.
• Keunggulan Kompetitif : Soroti apa yang membuat bisnis kamu unik dan lebih baik dibandingkan dengan kompetitor lainnya. Contoh : “XYZ menggunakan bahan-bahan lokal yang organik dan mendukung petani kecil di daerah pedesaan, memberikan nilai tambah bagi konsumen yang peduli lingkungan.”
• Strategi Bisnis dan Proyeksi Keuangan : Berikan gambaran singkat tentang bagaimana kamu berencana menjalankan bisnismu, termasuk strategi pemasaran, operasional, serta proyeksi pendapatan dan laba selama beberapa tahun ke depan.
• Tim Manajemen : Perkenalkan siapa saja yang ada di tim manajemen dan sebutkan pengalaman atau keahlian yang relevan. Ini membantu membangun kepercayaan investor terhadap kemampuan tim kamu menjalankan bisnis.

Menyusun executive summary yang menarik bukanlah tugas yang mudah, namun dengan beberapa tips berikut, kamu bisa memastikan bahwa ringkasan bisnismu mampu menarik perhatian pembaca.

• Jaga Agar Tetap Singkat dan Padat : Usahakan executive summary tidak lebih dari dua halaman. Investor sering kali memiliki waktu yang terbatas, jadi buatlah setiap kata berarti.
• Fokus pada Nilai Tambah Bisnis : Soroti mengapa bisnis kamu berbeda dan memiliki nilai tambah dibandingkan kompetitor. Fokuslah pada solusi yang ditawarkan dan manfaat yang bisa dirasakan oleh konsumen.
• Gunakan Bahasa yang Jelas dan Sederhana : Hindari penggunaan jargon atau istilah teknis yang mungkin tidak dimengerti oleh pembaca. Gunakan bahasa yang mudah dipahami namun tetap profesional.
• Buatlah Visualisasi : Jika memungkinkan, tambahkan grafik atau angka kunci untuk memperkuat poin-poin penting. Misalnya, kamu bisa menyertakan grafik pertumbuhan pasar atau estimasi pendapatan.
• Tunjukkan Passion : Tunjukkan semangat dan dedikasi kamu terhadap bisnis ini. Investor ingin melihat bahwa kamu tidak hanya berbisnis untuk keuntungan, tapi juga memiliki visi dan misi yang kuat.

Untuk memberikan gambaran yang lebih jelas, berikut adalah contoh singkat executive summary yang sukses menarik perhatian investor:

Perusahaan XYZ adalah perusahaan teknologi yang berfokus pada pengembangan aplikasi manajemen proyek berbasis cloud untuk usaha kecil dan menengah. Dengan pengalaman lebih dari 10 tahun di industri ini, tim manajemen XYZ memiliki keahlian dalam menciptakan solusi teknologi yang memudahkan pengelolaan proyek secara efisien dan hemat biaya. Aplikasi ini telah digunakan oleh lebih dari 500 perusahaan di seluruh Indonesia, dan pendapatan tahunan perusahaan tumbuh sebesar 20% setiap tahun. XYZ berencana untuk memperluas pasar ke Asia Tenggara dalam 2 tahun ke depan dengan proyeksi pendapatan mencapai Rp 100 miliar.

Ini adalah contoh bagaimana sebuah executive summary bisa memberikan gambaran singkat namun padat tentang bisnis, target pasar, dan potensi keuntungannya.

Dalam menyusun executive summary , ada beberapa kesalahan umum yang sering kali dilakukan oleh pemilik bisnis, terutama mereka yang baru memulai. Berikut adalah beberapa kesalahan yang harus kamu hindari:

• Terlalu Panjang : Hindari membuat executive summary yang terlalu detail atau panjang. Ingat, tujuan dari bagian ini adalah memberikan gambaran singkat dan menarik.
• Tidak Jelas atau Terlalu Abstrak : Pastikan executive summary tidak terlalu umum atau abstrak. Kamu perlu menjelaskan secara konkret apa yang bisnismu lakukan dan bagaimana cara kerjanya.
• Tidak Fokus pada Poin Utama : Jangan membuat executive summary berputar-putar. Fokuslah pada poin-poin penting seperti masalah yang kamu selesaikan, target pasar, dan proyeksi keuntungan.
• Melewatkan Angka atau Data Kunci : Investor ingin melihat data konkret. Jangan lupa untuk menyertakan proyeksi keuangan atau angka kunci yang relevan.
• Mengabaikan Audience : Jangan menulis executive summary hanya dari sudut pandangmu. Pikirkan apa yang ingin dilihat oleh investor atau mitra bisnis potensial.

Kamu juga bisa memakai checklist seperti ini, untuk membantu memeriksa kualitas summary yang dibuat: Apakah executive summary tidak lebih dari 2 halaman?

• Apakah deskripsi bisnis singkat dan jelas?
• Apakah masalah dan solusi yang ditawarkan telah dijelaskan dengan baik?
• Apakah target pasar telah didefinisikan dengan jelas?
• Apakah keunggulan kompetitif telah disorot?
• Apakah strategi bisnis dan proyeksi keuangan telah dimasukkan?
• Apakah tim manajemen telah diperkenalkan dengan baik?
• Apakah bahasa yang digunakan jelas dan bebas dari jargon?
• Apakah ada visualisasi atau grafik yang mendukung poin-poin kunci?
• Apakah passion dan visi bisnis tersampaikan dengan baik?
• Apakah executive summary telah disesuaikan dengan audiens target (investor, mitra bisnis, dll.)?
• Apakah ada data atau statistik yang mendukung klaim-klaim utama?
• Apakah executive summary memiliki struktur yang logis dan mudah diikuti?

Membuat executive summary yang menarik memang memerlukan keterampilan dan perencanaan yang matang. Namun, dengan mengikuti langkah-langkah di atas, kamu bisa menyusun ringkasan bisnis yang mampu menarik perhatian investor dan mitra bisnis potensial. Ingatlah bahwa executive summary adalah kesempatan pertama untuk memberikan kesan baik, jadi pastikan kamu menyusunnya dengan sebaik mungkin agar bisnismu mendapatkan perhatian yang layak.

Forbes - Business Plan Executive Summary Example & Template

Kumparan - Contoh Executive Summary Bisnis: Pengertian dan Tips Penulisannya

Harvard Business Review - How to Write a Winning Business Plan

Miro - How to Make a Business Plan

Forbes - Simple Business Plan Template

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Everything you need to write a killer executive summary for your business plan

What is Executive Summary—and Why Should You Care?

Executive Summary is the first and most important section of a business plan, providing a snapshot of the overall plan with the aim to compel the reader to continue reading the full document by highlighting its most important components and strengths .

Keep reading for insider tips from a professional business writer on how exactly to write a captivating executive summary that will maximize the impact and success of your business plan.

You’ll discover:

• Why: Critical importance of an executive summary
• What: The key elements you need to include
• How: The best structure—length, layout and components

Importance: Why is Executive Summary Important in a Business Plan?

Executive summary is the most important part of a business plan because it is the first and only opportunity to grab readers’ interest as they review this section prior to deciding whether or not to read the rest of the document.

No matter how excellent your business idea, it is the executive summary alone that persuades a reader to spend more time with the plan to find out more about your venture.

Some financiers receive hundreds of business plans every month. Understandably, they do not read them all . Instead, they can tell in a couple of paragraphs if it is something they may be interested in.

The Executive Summary is so important, in fact, that some investors and lenders prefer to receive just the summary and financials before requesting the full business plan. So if you can hook your readers here, they will ask for more.

Similarly, senior decision-makers on many company or bank boards and committees will often read nothing else than an executive summary when approving a decision to back a business.

In other words, your Executive Summary is the  first impression  many readers will get of your business. Make sure it is a great one. Only a  clear ,  concise , and  compelling  summary of your business right up front twill persuade readers to wade through the rest of the plan.

Contents: What Should an Executive Summary for a Business Plan Include?

Executive summary brings the separate parts of a business plan together to sum up what the business is, where it is going, why it will be successful – and why it is worthy of backing . Highlight the most important and impressive facts about the company , management , offering , market , strategy and financials .

When completed, your executive summary will answer these questions for your readers:

• What is your business all about ?
• What are the most compelling qualities?
• Is the business likely to succeed and why?

Executive summary is an introduction to your business, which provides a brief snapshot of your plan as a whole. To that end, concisely highlight the most important concepts and impressive features from each section of your completed plan, addressing the following areas:

Essentially, you should make it crystal clear to the that a compelling market opportunity exists for your product/service and demonstrate that your business is well-positioned to exploit it .

Remember to be brief and concise . Organize the information in a way that gives the best impression of your business to your target reader. Combine related topics if that improves the flow of the document.

If the readers of your executive summary conclude that the above elements exist in your business, they are likely to commit to reading the rest of your business plan.

So, let’s examine each of the key elements in more detail to make the reader excited about the potential of your business plan and interested to read further:

Mission Statement

Answer this question for your readers:

• What is your business on a mission to create and why?

Aim: Convince the reader that your basic business concept makes sense.

Give a concise overview of your business idea, purpose and goals. Summarize why you have created this company and what your business is all about in one or two sentences, but no more than a paragraph.

Products and Services

Answer these questions for your readers:

• What product(s) and/or service(s) does your business provide?
• What problems are you solving for your target customers and how?
• What makes your product/service different and compelling for the customers to buy?

Aim: Demonstrate to the reader that your product/service solves a real problem in the market and that the problem is worth solving.

Briefly describe the products and services your company provides and what problems you solve for your target customers, making the case for why your product will be successful:

Description:

List the products or services your company sells or plans to sell.

Problem & Solution:

Explain the need for the products or services:

• Problem: Summarize the problem your product/service solves and why it is worth solving. In other words, what is it that your customers need and cannot find elsewhere.
• Solution: Summarize how you will solve the problem that your customers face.

Value Proposition:

Outline why your product or service will be valuable to your customers and the advantages that will make it compelling enough for them to purchase.

Market Opportunity

• Who are your (ideal) target customers?
• Is there a real market demand for your product/service?
• What is the size of the market opportunity?

Aim: Convince the reader that large and compelling market demand opportunity exists for your product/service.

List the target market you intend to reach and explain why you chose it:

Target Market:

Provide a brief description of your ideal customers and how do they break down into recognizable types or segments.

Market Analysis:

Indicate that you have done thorough market analysis by providing a summary of your market research results, including:

• How many potential customers are there for your solution (target market)
• What proportion of the market your company can reasonably capture (market share)
• Forecast estimating what the future holds for the industry and market demand

Competitive Advantage

• Who are your competitors?
• How is the market currently divided?
• What advantages does your company have over the competition?

Aim: Convince the reader that your business has a significant competitive edge to succeed in your target market.

This section is where you describe the gap in your target market, how your solution can fill it, and the competitive advantages that will enable you to exploit this market gap.

Hence, include information about your competition and what differentiates your business:

Competitors and Market Distribution:

Who are you up against? What other options do your customers have to address their needs? Indicate the nature of your competition and how the market is currently divided.

Competitive Advantage:

What comparative advantage does your product/service have?

Show your conclusions on your company’s competitive position and why your company will be able to compete successfully. Remember to list any important distinctions, such as patents, major contracts, or letters-of-intent.

Unique Selling Proposition:

What unique selling proposition will help your business succeed?

What makes your solution better for your customers compared to the competition?

Is competition going to get tougher?

Summarize your conclusions on whether competition is going to intensify going forward.

Company Description

Company information:.

• Is the management team capable?
• What are the basic details of your business?
• What is the company’s current stage of development?
• What are some of the milestones you’ve met?

Aim: Convince the reader that your business has the right structure and capable management team in place to succeed.

Your goal is to demonstrate that you are well-positioned to exploit the market opportunity by highlighting the positive factors in your company’s management, structure and history.

Company Details:

Include a short statement that covers the basic company details, such as the company name, when your business was formed, the names of the founders and their roles, number of employees, business location(s), and legal status.

Stage of Development:

State whether your company is a startup or continuing business, when it was founded, how far along the product or service is in its creation, and if you’ve already made sales or started shipping.

Track Record:

• If you are an established business, provide a brief history of the company’s trading activity to date, including financial and market growth highlights.
• If you are just starting a business, you won’t have as much information as an established company. Instead, focus on your experience and background as well as the decisions that led you to start this particular enterprise.

Management:

Briefly describe the bios of the key members of your management team , particularly those of company founders/owners , as well as the key professional advisors .

What do they bring to the table that will position your company well to take advantage of the market opportunity and make the business a success?

Highlight management’s vision and passion , along with the relevant skills , experience , qualifications , subject-matter expertise , business acumen , industry connections and other capabilities as they relate to the venture.

Operations:

Showcase the key operational features that will give the business a competitive edge.

This could include anything from an advantageous location, through innovative manufacturing technology and processes, to preferential supplier and distribution agreements – and anything in between.

Outline the strategy to achieve the company’s goals and continuously strengthen its competitive position.

Next, indicate the keys to success that you intend to use in order to implement that strategy, such as:

• Marketing and Sales: Briefly describe the methods you will utilize to reach your target customers to market your offering and secure sales.
• Operations and Resources: Summarize the most important resources and operational features your company will deploy to implement its strategy.

Address your plans for where you would like to take your business in the future.

Spell out the objectives you have for the company, what you plan to do:

• Where do you expect the business to be in 1 year, 3 years, 5 years ?
• What are some of the key milestones you plan to meet?
• What are your long-term goals ?
• What is your potential exit strategy ?

Make an educated projection for the expected performance of your business, including:

• Sales volume and value
• Cash flow position
• Profitability
• Number of employees
• Number of locations
• Market share
• New products

Financial Forecast

Summarize the expected financial outlook and performance for your business, answering the following questions for your readers:

• How much do you expect to make in the first year of your business?
• What kind of growth do you expect to see in the following years?
• If you do not expect your business to be profitable , do you have a strategic reason for running at a loss?
• What are the key metrics that you need to watch?
• Will your backers (if any) be able to get their money back and when ?
• Are your financial projections realistic ?

In general, it is customary to indicate financial information for years one through three or five , depending on the requirements of the business plan reader. Typically, this includes Year 1 and Year 3 / 5 results; and Year 10 / long-term goals.

However, your readers can find the detail of the projected financials further on in the plan. In this section, only provide the highlights of your forecast and encourage the reader to keep reading to learn more about your company.

Funding Requirements

How will you fund your business to get it started and grow it to the next level?

• Is it already self-sufficient?
• Do you plan to invest your own money?
• Do you seek outside financing?

If the business does not require any outside financing, you can note that here or just remove this section from your plan altogether.

When you are using the business plan for financing purposes, explain how much money is needed, from whom, and how you will utilize it to grow your business, hinting at an exit opportunity:

• Existing Source of Funds: Include information about your current lenders and investors, if any.
• Funding Requirements: Indicate how much money you are seeking, from what sources, and perhaps even under what conditions.
• Use of Funds: Specify how the raised funds will be used.
• Exit Strategy: Hint at how the backers will get their money out, with the expected timing and returns.

Tips: How Do You Write an Executive Summary?

Writing an executive summary is arguably the most fun – and important – part of writing a business plan.

You have already completed all the research, thinking and writing about market demand, competition, strategy, operations and financials.

All that is left to do now is to summarize the key conclusions into a coherent narrative , answering the million-dollar question:

Why is your plan worthy of backing?

Here are 7 tried and tested tips to prepare a compelling summary of your business that will convince the readers to read through the rest of your plan:

Target Audience (Tip #1)

Ask yourself: “Who will be reading my business plan?”

Since the summary is what the reader reads first, and may be the only section read at all, you can significantly improve your chances of a positive reception if you know the answer to that question before you prepare your executive summary.

Remember, your reader is only going to spend a few minutes , or even seconds , on your executive summary. This is especially true if you are targeting busy investors or lenders for whom it is not unusual to review more than 1,000 each year.

Naturally, the readers are going to focus on the issues that interest and concern them most . If you understand their priorities, you will be better able to craft the summary to “push the right buttons”. For example:

• Bankers are likely to look for aspects of your business that minimize risk to make sure the loan is secure and they will get their money back.
• Investors are focused on aspects that maximize the potential of your company scaling significantly and rapidly, because they will receive a share of that success.
• Management may be interested in accessing new markets for the company.

Do your homework to discover the interests and concerns of your most likely business plan recipients, and then write and organize the summary in a way that most appeals to your target audience:

• Place the issues most important to the reader near the top of your summary.
• Order the sections in any way that gives the best impression of your business to your target reader.
• In the text itself, give more emphasis to those aspects that concern your reader most.

If you are not able to identify the specific person who will read your plan, just focus on the general type of a person that is most likely to receive it and their concerns. 

However, it is not a good idea to tailor the executive summary for just one specific person or organization, especially if your plan is likely to end up in the hands multiple and/or unknown recipients.

To be on the safe side, target your summary to address general institutional concerns rather than individual preferences.

Insider Tips: Writing a Winning Executive Summary

Convey your enthusiasm (tip #2).

The Executive Summary enables the readers to quickly understand the highlights of your business and decide whether to commit more of their time to reading the full plan.

To that end, you need to motivate and entice the readers by your own optimism about how well-positioned your business is to exploit a compelling market opportunity, conveyed in a dynamic , positive and confident tone.

Write Executive Summary Last (Tip #3)

Your executive summary will be the last chapter of the business plan that you prepare.

Even though the executive summary always appears first in the completed document, it is usually crafted last after you have had a chance to carefully consider all key aspects of your business throughout the rest of the plan.

The executive summary is the place where you bring all your planning together and sum up the separate parts of your business proposal to provide an overall outline and highlight the strengths of your entire plan.

Therefore, you will find it much easier and faster to come back and produce this section once you have completed the rest of your business plan.

That way, you will have thought through all the elements of your business, work out the details, and be prepared to summarize them. This approach will not only increase the consistency and accuracy of the plan, but also help make it more compelling .

So, if you have not yet finalized the other sections of your plan, proceed to the next section, and return to the executive summary when you have completed the rest of your plan.

Once finished, the executive summary will become “ Chapter 1 ” of your business plan document.

Summarize Highlights (Tip #4)

A good summary contains highlights from all of the subsequent sections of the business plan.

To achieve that, select the key points from each section of your completed plan by summarizing conclusions you have reached in each area. Remember to focus only on the most important and impressive features of your business.

What sets your business apart from the competition? Early on in your summary, showcase your distinguishing qualities and make sure you describe your winning concept in a way that any reader can easily grasp .

Use logical writing to tell a story, freely changing the order of sections and combining related topics if that helps to improve the flow and make a good impression.

Make Each Word Count (Tip #5)

The executive summary provides a brief snapshot of your business, casting a spotlight on the most important facts and concepts from your entire business plan.

As a result, this section should be clear , concise and to the point. Make each word should count.

Avoid Jargon (Tip #6)

In case the summary read by people unfamiliar with your industry, avoid any technical jargon or provide sufficient explanatory notes .

Edit, Edit, … And Edit Some More (Tip #7)

By the time you reach the executive summary, you may be tired from all the planning and writing. However, remember that this really is the most important section of the business plan.

The best investment you can make is to spend sufficient time to perfect the summary, including ruthless editing . There are professional editors who can help you make it flawless.

Design: How Do You Design an Executive Summary?

Looks matter. Your business plan will be well researched, analysed and written, but it must also be well presented. While your plan will ultimately be judged on the quality of your business concept and strategy, you also want to make sure it gives the best first impression possible.

And nowhere is presentation more important than in the executive summary, because for all readers it will be the first page(s) they read – and some will read nothing else.

The key advice here is: Break it Up . Large, dense blocks of text intimidate readers.

Dividing the Summary text with paragraph headings, bullet points and white space makes the information on a page more inviting and appealing:

• Paragraphs: Break up the Summary into paragraphs that roughly mirror the sections of your business plan
• Brief: Keep each topic as brief as possible
• Subheads: Insert informative topic headings at the beginning of each paragraph to help readers’ quick comprehension
• Bullets: Use bullet points to highlight the most compelling information
• Numbers: Use numbers instead of words where appropriate
• Visuals: Include a (small) chart or graph if it helps to clarify an important point
• Spacing: Use white space to break up the text to make the page look less intimidating. Single space text, but leave an extra line of space between paragraphs.

Because you are limited to so few pages, it may seem counterintuitive to give up space for visual considerations, but these effective techniques make your Summary much more accessible to the business plan readers.

The way you prepare and present the executive summary is an indicator of your professionalism. A polished Summary sheds a favourable light on your business. A sloppy one works against you.

Length: How long is an executive summary?

The executive summary in a business plan should be no more than 2-3 pages in length, with 1 page being perfectly acceptable and often preferable. The advantage to the busy business plan reader is that they are able to skim through this short summary in a few seconds and read it in full in less than 5 minutes .

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Executive Summary adalah: Arti, Cara Membuat, dan Contohnya

Penulis Nisa Destiana 15 November 2022

Executive summary adalah hal yang perlu kamu perhatikan saat membangun suatu bisnis. Biasanya, executive summary menjadi bagian dari business plan sehingga pemilik usaha perlu mengetahui cara membuatnya.

Lalu, apa yang dimaksud dengan executive summary atau ringkasan eksekutif? Simak pembahasan tentang arti, cara membuat, serta contoh executive summary berikut ini!

Baca juga: Mengenal Pengertian Business Plan dan Manfaat Urgensinya

Apa Itu Executive Summary ?

Executive summary adalah ringkasan singkat atau poin-poin penting dari dokumen rencana bisnis. Umumnya, ringkasan ini dibuat untuk diberikan kepada calon investor atau pemberi modal. 

Namun, tidak tertutup kemungkinan executive summary ditulis untuk menjelaskan mengenai hasil survei, studi kasus, sampai rencana proyek. 

Lalu, apa tujuan ringkasan eksekutif? Tujuan dibuatnya ringkasan eksekutif atau executive summary ialah supaya pihak terkait yang ditargetkan membaca rencana bisnis bisa mengetahui gambaran bisnis secara singkat atau memahami inti bisnis.

Dalam ringkasan eksekutif, biasanya terdapat informasi yang menggambarkan strategi bisnis, target pasar, produk, serta rencana anggaran secara singkat.

Executive summary perlu dibuat semenarik mungkin agar investor berminat mengetahui lebih lanjut terkait bisnis yang direncanakan. Investor tentu ingin mengetahui secara jelas aliran uang modal yang mungkin dikucurkan dan menilai potensi keuntungan dari investasi tersebut. 

Mengingat investor umumnya tidak memiliki banyak waktu luang, executive summary penting dibuat oleh para pebisnis yang ingin mendapatkan modal dari investor. 

Selain itu, kemungkinan besar investor tidak hanya menerima satu atau dua proposal rencana bisnis. Mungkin ada banyak calon pemilik usaha yang mengajukan pendanaan kepada investor tersebut.

Pada situasi tersebut, peran executive summary dibutuhkan. Harapannya, investor dapat melihat potensi dari visi serta rencana bisnismu melalui penjelasan yang singkat, padat, dan jelas.

Dengan begitu, calon investor akan memberikan respons lebih lanjut sehingga kamu diberi kesempatan untuk menjelaskan lebih lanjut mengenai rencana bisnis tersebut. 

Berkesempatan menjelaskan secara langsung merupakan poin penting dalam pengajuan modal bisnis. Melalui kesempatan tersebut, harapannya peluang pebisnis memperoleh modal dari investor lebih besar. 

Berhubung persaingan dengan pebisnis lain kemungkinan ketat, executive summary perlu dibuat sangat menarik agar peluang menjelaskan bisnismu secara rinci dan langsung kepada investor meningkat.

Nah, beberapa dari kamu mungkin ada yang bertanya, jadi executive summary apakah sama dengan abstrak? Ringkasan eksekutif berbeda dari sebuah abstrak. 

Abstrak menyediakan kilas pandang dan orientasi bagi pembaca, sedangkan ringkasan eksekutif memberikan ikhtisar untuk pembaca. Abstrak lebih umum ditulis dalam bidang akademis. Sementara itu, ringkasan eksekutif banyak digunakan untuk tujuan bisnis.

Cara Membuat Executive Summary

Sebelum membahas cara membuat executive summary , kamu perlu mengetahui jenisnya terlebih dahulu. Terdapat dua jenis ringkasan eksekutif yang lazim ditulis, yaitu executive summary untuk rencana bisnis dan rencana proyek.

Executive Summary untuk Business Plan

Nah, kita akan secara spesifik membahas cara membuat executive summary untuk business plan terlebih dahulu. Meskipun tidak ada ketentuan pasti terkait tata cara penulisan ringkasan eksekutif, terdapat beberapa poin penting yang perlu kamu cantumkan dalam executive summary .

Apa saja poin-poin penting tersebut? Mari simak pembahasan di bawah ini!

Pernyataan Pembuka

Apabila dibuat analogi, pernyataan pembuka ibarat hook . Tujuan penulisannya ialah memberikan alasan bagi investor untuk membaca executive summary lebih lanjut atau sampai selesai.

Karena itu, pernyataan pembuka perlu ditulis dengan cermat. Rangkaian pernyataan pembuka atau opening statement perlu dibuat secara jelas, padat, serta bernada optimis. Namun, pada saat bersamaan, pernyataan pembuka juga harus cukup realistis. 

Sebut saja, menunjukkan secara jelas peluang bisnis yang ada secara positif sambil mengakui tantangan yang menyertainya. Akan tetapi, tutup pernyataan dengan strategi bernada optimis yang bisa meyakinkan investor bahwa kamu memiliki kapabilitas menjalankan bisnis.

Deskripsi Bisnis

Selanjutnya, kamu perlu menuliskan deskripsi singkat dari bisnis yang kamu rencanakan. Mulai dari nama, visi, misi, hingga penjelasan singkat tentang produk atau jasa yang akan kamu jual. 

Di bagian ini, kamu juga dapat menuliskan solusi yang ingin bisnismu tawarkan untuk menyelesaikan persoalan konsumen. 

Segmentasi Pasar

Setelah menjelaskan deskripsi bisnis, selanjutnya kamu perlu menuliskan segmen atau kelompok calon pembeli yang ditargetkan. 

Baca juga: Memahami Segmentasi Pasar Agar Bisnis Lebih Maju

Strategi Bisnis

Selanjutnya, tuliskan strategi atau model bisnis yang akan kamu lakukan. Tentunya strategi yang kamu rencanakan harus realistis dan dapat tercapai.

Di dalam bagian strategi bisnis, kamu dapat menjelaskan mengenai cara bisnis akan berjalan dan bersaing dengan kompetitor di pasar. 

Penulisan strategi bisnis dalam executive summary kadang cukup tricky sebab bisa sangat teknis. Namun, kamu tetap perlu mengupayakan penulisannya tetap padat dan jelas sambil tetap detail.

Proyeksi Bisnis

Tak hanya strategi, tetapi kamu juga perlu menuliskan rencana ke depannya sesudah target tercapai. Proyeksi bisnis tersebut dapat berupa ekspansi pasar, diversifikasi produk, dan lain-lain. 

Kondisi Finansial

Informasi finansial juga harus dituliskan secara singkat agar investor mengetahui jumlah modal yang akan mereka keluarkan. 

Informasi finansial umumnya berisi catatan pendapatan dan pengeluaran secara detail. Namun, poin yang dicantumkan cukup hal-hal esensial saja, seperti keuntungan, jumlah penjualan, gaji karyawan, serta modal yang dimiliki oleh bisnis. 

Executive Summary untuk Rencana Proyek

Sampai sini, beberapa dari kamu mungkin bertanya, bagaimana dengan cara membuat executive summary untuk rencana proyek atau project plan ?

Permasalahan

Tahap pertama dalam penulisan ringkasan eksekutif untuk rencana proyek ialah menuliskan permasalahan yang ingin kamu selesaikan. Kamu dapat menuliskan latar belakang atau mencantumkan hasil penelitian yang sudah dilakukan.

Setelah memaparkan permasalahan, kamu menawarkan solusi-solusi yang bisa dilakukan untuk menyelesaikan masalah yang telah dipaparkan sebelumnya. Tentunya, solusi yang kamu ajukan harusl realistis dan dapat tercapai. 

Manfaat Proyek

Selain menawarkan solusi, kamu juga perlu mencantumkan manfaat proyek dalam executive summary untuk rencana proyek. Manfaat tersebut dapat bersifat jangka pendek atau jangka panjang. 

Kesimpulan berisi pernyataan penutup berupa alasan-alasan yang membuat rencana proyek tersebut layak untuk dilaksanakan. 

Tips Membuat Executive Summary

Pada poin sebelumnya, kamu telah mengetahui cara membuat executive summary . Lalu, adakah tips membuat executive summary yang baik? Tentu ada. 

Setidaknya, ada tiga tips yang bisa kamu terapkan saat membuat ringkasan eksekutif. Berikut ini pembahasannya.

Dituliskan secara Padat

Sesuai dengan tujuan utamanya, yaitu meringkas, executive summary memang perlu ditulis sepadat mungkin. Idealnya, kamu tidak menulis ringkasan eksekutif secara bertele-tele.

Upayakan menulis ringkasan eksekutif dengan simpel, tetapi maksudnya tersampaikan dan tetap mudah dimengerti.

Sebagai contoh, ketika kamu menuliskan rencana bisnis, kamu tidak perlu menulis sejarah, filosofi, dan hal-hal yang kurang berkaitan dengan tujuan executive summary . 

Penggunaan Bahasa

Kadang ada pemilik bisnis yang berusaha meyakinkan investor dengan menggunakan bahasa-bahasa teknis yang belum tentu dimengerti oleh investor. Maka dari itu, kamu perlu mencermati penggunaan bahasa.

Sebaiknya, kamu tidak menggunakan istilah-istilah teknis yang mungkin hanya dimengerti oleh orang tertentu saja. Pilihlah istilah-istilah yang umum untuk meminimalkan risiko salah paham. 

Penggunaan Kalimat yang Bernada Positif

Executive summary sebaiknya menggunakan kalimat-kalimat positif yang bernada optimis supaya investor tidak ragu dengan potensi bisnismu.

Perlu dipahami, kalimat optimis tidak sama dengan memohon. Bunyi ringkasan eksekutif yang terkesan memohon kepada calon investor dapat memberikan citra kurang baik, bahkan berisiko membuatmu tidak memperoleh pendanaan.

Contoh Executive Summary

Untuk memperoleh pemahaman yang mendalam tentang ringkasan eksekutif, coba perhatikan contoh executive summary .

Itulah penjelasan terkait executive summary . Semoga kamu sudah tidak bingung lagi dan bisa segera memperoleh pendanaan untuk bisnismu.

Apabila bisnismu sudah berjalan, kelola secara efektif dan efisien dengan aplikasi POS lengkap , ya!

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