what to write in a cover letter for a promotion

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Cover Letters for a Promotion or Internal Position

What to Include in Your Cover Letter

• Sample Cover Letter for Promotion
• Email Job Promotion Letter

Applying for a Transfer

More about getting promoted.

When you're being considered for an internal position or a promotion, you may need to write a cover letter to officially apply for the new position within your company.

What should you write in a cover letter for a job at a company where you already work? What's the best way to frame your credentials to secure a promotion?

Here's everything you need to know about crafting the perfect cover letter for an internal role, along with sample letters and writing tips.

A job promotion cover letter should clearly explain your interest in the job and delineate  how you are qualified for the position . The letter should also recap your experience and knowledge of your employer’s current mission and needs, as well as the progressive growth you have enjoyed within the company.

Don't presume the hiring manager or department manager reviewing your qualifications will know your background just because you work for the company.

Sharing the specific details of your history with the organization will help ensure  your resume gets a closer look  and that your qualifications get noticed.

This is especially true when applying for a position at a large company. Also, be prepared to discuss these  qualifications during job interviews .

See below for a general cover letter for a job promotion, as well as an email cover letter written for a retail position.

Sample Cover Letter for a Promotion or Internal Position

This is a cover letter example for an internal position. Download the internal position cover letter template (compatible with Google Docs and Word Online), or see below for more examples.

Lewis Applicant 123 Main Street Anytown, CA 12345 555-555-5555 lewis.applicant@email.com

June 4, 2024

Julia Lee Director, Communications ACME Retail 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I would like to formally apply for the Assistant Communications Manager position in the Corporate Communications Department. As you are aware, I have had extensive experience with Acme Retail starting when I participated in your summer editorial intern program while I was still in college.

Since then I have been advanced through progressively more responsible positions in both the Human Resources and Marketing Departments. During my tenure, I have developed exceptional writing and editing skills and have designed and implemented highly successful communication strategies at the departmental level.

I have also demonstrated my ability to work with leaders across business units and multiple lines of business, consistently earning exemplary scores on my annual performance evaluations by my supervisors.

In addition, I have been responsible for benefits communications and employee relations, as well as liaising with the company's clients and vendors to ensure all projects are completed by established milestones.

These are just a few examples of my accomplishments and contributions to our company. I hope you will find that this brief view, in combination with the attached resume, describes a dedicated employee of Acme Retail with the experience and skills to meet or exceed the requirements of the position of Assistant Communications Manager.

I appreciate your consideration and look forward to discussing this opportunity for promotion with you at your convenience. Please let me know if there is any other information I can provide that will support my candidacy for this promotion.

Best regards,

Signature (hard copy letter)

Lewis Applicant

Email Job Promotion Cover Letter

Here's an example of a letter or email message used to apply for a job promotion to a management position at a retail store:

Subject:  Application for Manager - Shoe Department

Dear Janice,

It was with great interest that I read that Human Resources is seeking applications for a new Manager in the Shoe Department. Please accept my resume for review and consideration for this role.

I have been with Casey's for a total of four years, two in my current position of Assistant Manager in the Children's Department, and two as a Sales Associate in the Junior Department. Before coming to Casy's, I worked for Mears as a Sales Associate in the Shoe Department as well as in the Men's Department.

With my experience in varied departments, I feel I would be an asset as a Manager here at Casy's. In my capacity as an Assistant Manager, I successfully took on many of the managerial duties in the Children's Department last year when Suzy Smith was out on maternity leave, and I would welcome the opportunity to bring that same stability, energy, and dedication to the Shoe Department within the vacancy created by Amy Jenner's sudden departure.

I appreciate your consideration for this position. It has been a real pleasure to come to work every day since you hired me, and I thus look forward to continuing to grow in my career at Casy's.

Caroline Xao Assistant Manager, Shoes caroline.xo@caseys.com 555-555-1212

If you're seeking a transfer instead of a promotion, here's a transfer request letter example , a letter to use when you're relocating , and tips for requesting a transfer to a new job with your current employer.

When you're working on getting a promotion, it may take some effort to get noticed by management. There are ways you can enhance your promotability and lay a strong groundwork for a successful move up the career ladder.

Take the time to ensure you're in a perfect position to make the best impression at work and to  get that promotion you're seeking .

Key Takeaways

Provide details. Remind your employer of your history with their company, contributions to their success, and dedication to their corporate mission and goals.

Be grateful. Express your appreciation for the opportunities the employer has given you to grow within your current job with them. This will also serve as a reminder to them that you have taken good advantage of the training and increased responsibilities they have offered you.

Enhance your promotability. From the moment you accept an entry-level position with an employer you respect, look for opportunities to gain the skills that will position you to assume promotions to roles of greater responsibility in the future. 

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How To Write A Cover Letter For An Internal Position Or Promotion (with Examples)

• Cover Letter Examples
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• Cover Letter For Internship
• General Cover Letter Templates
• Career Change Cover Letter
• Promotion Cover Letter
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• How To Write A Cover Letter For A Job With No Experience In That Field

Find a Job You Really Want In

When you find a position you’re interested in, you’ll likely still need to apply just like everyone else, which means you shouldn’t neglect your cover letter. This is why knowing how to write a cover letter for an internal position is important.

Whether you’re going for an internal position or a promotion, we’ve got you covered. In this article, we’ll go over how to write a cover letter for an internal position or promotion, provide a sample cover letter, and give you some tips to keep in mind when writing yours.

Key Takeaways

When writing a cover letter for promotion, you should put just as much effort into it as you would when applying to an external position — don’t assume you’ll automatically get any favor just because you already work at the company.

Be specific about why you’re the right candidate for this role and how you’d help the company by working in that new capacity.

Your cover letter for internal promotion should only be one page long, so include only the necessary details.

How to write a cover letter for an internal position or promotion

Cover letter example for an internal position or promotion, cover letter for an internal position or promotion template, tips for writing a promotion or internal cover letter, how an internal cover letter differs from a standard cover letter, cover letter for internal position faq.

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In order to craft a stand-out cover letter that will stand out among the pile of other applications, it will be crucial to understand the specific elements that should be included. Those include (in order of appearance):

Date and contact formation. This should include your contact information and the date of submission.

Be sure to also include the employer, hiring manager , or recruiter’s name (whoever will be reading the cover letter) and professional information.

Opening paragraph. Explain how your current role prepared you for the new position. Include information regarding the specific role and department that you’re applying for.

Body paragraph. This should be a detailed (but brief) explanation of your current role, previous experience, and notable achievements at your employer’s company. Be sure to highlight both “hard skills” (technical skills) as well as “soft skills” (interpersonal communication skills).

Closing paragraph. This paragraph should show your expression of gratitude to your employer for your previous experience with the company up to this point, and for the opportunity to be considered for the role you’re now applying for.

You can also include information regarding how the recipient – i.e., the hiring manager or your employer – can get in touch with a trusted referral (be sure to confirm with that referral beforehand that he or she is willing to have their information included in your cover letter).

Closing and sign off. End with an appropriate closing and your signature if you’ll be handing in a physical copy of the cover letter.

Keeping in mind all of the themes that we’ve already outlined above, here’s a cover letter sample for an internal position or promotion:

August 10, 2023 Marissa Swarts Human Resources Manager Swarts & Sons Enterprises [email protected] Dear Mrs. Swarts, I’m excited to submit my candidacy for the role of Content Strategist in the company’s Marketing department. I began my employment with Swarts amp; Sons in August 2018 as an Assistant Copywriter. I have spent the last two years honing and broadening my abilities and learning a great deal from my managers within the department. I believe that the job requirements of the Content Strategist role that you’ve outlined on the company website match the skill set I have developed during my tenure with the company. I’ve contributed to a wide range of valuable projects for the company. Beginning in February of 2019, I spearheaded the new blog strategy which has become the primary format for blog post drafting and publishing across the entire Marketing department. Additionally, I helped launch a department-wide training program on basic SEO practices in May 2019. This program has boosted our company’s website traffic by as much as 25%. If you’re interested in learning more about my experience and accomplishments within the company, I encourage you to reach out to my supervisor , Edwin James ([email protected]). I have worked closely with Mr. James over the course of the last two years, and he would be glad to answer any questions that you might have about my suitability for the Content Strategist role. Thank you very much for your time and for the opportunity to be considered for this position. It’s been a great privilege working with Swarts amp; Sons, and I look forward to continuing to grow within the company. Sincerely, Andy Axelrod

Here is a template to help you get started on your cover letter. Be sure you tailor it to your specific needs before sending it to your hiring manager or recuiter.

August 10, 2023 Dear, Mr. Smith, I am writing to express my strong interest in the [position name] within [department name], as advertised on the company’s internal job posting. Having been part of the [current department name] team for [years on the team], I am excited to have the opportunity to contribute my skills to a new role that aligns closely with my career aspirations and the goals of the company. Throughout my time with [company name], I have consistently demonstrated a deep commitment to the company’s success, such as [mention specific achievements, projects, or initiatives you’ve been involved with]. In my current position as [current position title], I have developed a foundation in [mention specific skills, responsibilities, or accomplishments], which I believe puts me in a position for success in [position you’re applying for]. I am particularly excited about [mention specific aspects that intrigue you]. This opportunity aligns perfectly with my long-term career goals, and I am eager to contribute to [department name]’s success. Thank you for your consideration. I welcome the chance to discuss how my experience and enthusiasm align with [position name] in more detail at [your contact information]. Please find my resume attached for your review. Sincerely, [your name]

You should never assume that you will get the position just because you have experience within the company. You should also stick to a professional format when writing your letter. Here are some more tips to keep in mind when writing your cover letter for a promotion or an internal position:

Don’t assume. Don’t expect that you’ll be chosen solely on the basis of the fact that you have experience within the company you’re applying to. If you’re keenly interested in a job opening, there’s a very good chance that a large number of other internal (as well as external) applicants are too. Make the effort to put your best foot forward with a polished application and cover letter.

Be truthfully self-promoting. By drafting and submitting a high-quality cover letter, you have a golden opportunity to communicate the specific reasons why you’re the ideal candidate for the role in a way that doesn’t sound braggy. Talk about your skills and accomplishments without stretching the truth but also without being self-deprecatingly modest.

Don’t take your cover letter lightly. In many cases, it (along with resumes ) will be a key factor in a hiring manager’s decision regarding which applicants are qualified to advance to the interview stage .

Stick to a classic, professional format. Adhering closely to a tried-and-true cover letter template (like the one we’ve outlined above) will help you to create a cover letter that will grab the eye of any hiring manager without making them work too hard to figure out how your letter is laid out.

Remember brevity is important. Hiring managers and HR employees tend to be very busy people, and it’s one of their job requirements to review dozens (and sometimes hundreds) of job requirements.

Don’t lie. You should never lie on your cover letter or resume, but this is especially important for a cover letter for an internal position or promotion.

Now, it’s important to understand from the outset that the process of drafting a cover letter for an internal position or promotion will differ in some important respects from that of a cover letter that’s submitted by an external applicant.

Cover letter for internal position. In the case of a cover letter for an internal position or promotion, the hiring manager will very likely already be (at least somewhat) familiar with the applicant’s background and experience, which makes it very important for the applicant to record details as truthfully as possible.

Standard cover letter. In the latter case, an employer will be largely unfamiliar with the applicant’s professional profile, so there’s always the chance that the applicant might risk exaggerating (or fabricating) some of the information that’s included. This leads to an understandable wariness in the minds of many hiring managers when they’re reviewing the qualifications of an external candidate.

It’s also important to bear in mind that internal applicants have some significant advantages over external applicants in the review and hiring process. As an internal applicant, you’ll be able to:

Draw on specific contributions that you’ve already made to the company

Include references who are (ideally) trusted acquaintances of the hiring manager

Understand what the company values and use that to your advantage

These factors make it much more likely that your application will be favored – and ultimately selected – during the hiring process.

Do you write a cover letter for an internal position?

Yes, you should write a cover letter when applying for an internal position. Writing a well-crafted cover letter helps distinguish you as a strong candidate for promotion among your competition and allows you to formally apply for the position.

How do I write a cover letter for a promotion?

When writing a cover letter for a promotion, be sure to explain your interest in the job and what your qualifications are for the position. Although your hiring manager may already know your accomplishments and experience, it’s a good idea to reiterate them all in one document to demonstrate your readiness for a new position.

Additionally, you should include your knowledge of the company’s mission, needs, and the growth you have experienced in your current position thus far.

Including these things reminds your employer that you have a history with the company, that you have directly contributed to its success, and that you are invested in its mission and goals.

Craft your cover letter for promotion exactly as you would a regular cover letter, but be sure to add the prior mentioned specifics to demonstrate the value of promoting an internal employee versus hiring an outside candidate.

The first paragraph should begin with a statement of interest regarding the position. Here you can summarize your career goals and any stand-out qualifications or accomplishments.

Your second paragraph should discuss your qualifications and experience in more detail by including figures and data when possible.

Your third paragraph should expand on your improvements in your current job since joining the company. Be sure to tie these to the open position at hand.

Your final paragraph should remind the hiring manager of your interest and include the next step in the hiring process. Don’t forget to express your gratitude before signing off with a formal closing.

How do you start a promotion cover letter?

Start your promotion cover letter by saying, “I would like to formally apply for the [job title] position in the [department].

When you send a cover letter internally, it’s assumed you have discussed the position at hand with your current or new hiring manager.

They may anticipate you applying, so it’s a great idea to articulate that this is simply your formal application when crafting your cover letter.

How long should your cover letter be for an internal position?

Your cover letter should only be one page for an internal position. You should only include the necessary details that pertain to the position that you are applying to. Your cover letter should be one page single-spaced.

Is a cover letter for a promotion necessary?

Yes, a cover letter for a promotion is necessary if the job requires one. You should never assume that you are going to get a promotion just because you work for the company. You should write your cover letter the same way you would if you were applying as an outside candidate. Make sure you are professional in your letter. Just because you work with the hiring manager doesn’t mean you can slack off.

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Kate is a graduate of Brigham Young University, where she completed a degree in Comparative Literature with a minor in Mathematics. She lives in the Pacific Northwest and enjoys hiking and reading.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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Home » 17+ Best Cover Letter For Promotion Samples

17+ Best Cover Letter For Promotion Samples

Writing a cover letter for a promotion can be both difficult and exciting. On one hand, you want to highlight your successes and demonstrate why you deserve the promotion. On the other hand, you don’t want to sound arrogant or overconfident. The key is to strike the right balance between confidence and humility.

When writing a cover letter for a promotion, open with a brief paragraph explaining your current role and why you’re interested in the new position. Then, take some time to highlight your key accomplishments and expertise. Be specific about how your experience and skills have contributed to the company’s success. Finish strong by expressing your excitement for the opportunity and thanking the reader for their time.

By following these tips, you can craft a cover letter for a promotion that will grab the attention of decision-makers and help you land the position you’ve been eyeing.

Table of Contents

How To Write a Cover Letter For Promotion?

Writing a cover letter for a promotion can be both exciting and daunting. On the one hand, you have a chance to showcase your achievements and highlight why you are the best candidate for the role. On the other hand, you need to ensure that your letter is clear, concise, and free of any errors. The following tips will help you write the best cover letter for a promotion:

• Start by highlighting your most recent and relevant accomplishments.
• Use specific examples to illustrate your skills and experience.
• Address any concerns that the promotion committee may have about your qualifications.
• reiterate your interest in and commitment to the role.
• Close strong by thanking the committee for their time and consideration.

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Sample Cover Letter For Promotion Within Company

To Whom it may Concern

i am writing to apply for the position of ____________ that has recently opened up within the company. having worked for the company for _____ years, i believe that i am more than qualified for the role and would be a valuable asset to the team.

during my time with the company, i have gained a wealth of experience and knowledge that i believe would be beneficial in this role. some of my key skills and achievements include:

i am eager to utilise my skills and experience in this new role and contribute to the company’s continued success. i am confident that i can hit the ground running and make a positive impact in this new role.

i would appreciate if you could please consider my application for this role. if you have any questions, please do not hesitate to contact me at ___________.

thank you for your time and consideration.

Related: 07 Professional MBA Cover Letter Samples [Free]

Cover Letter For Internal Promotion

The writing to apply for the position of ___________ that has recently become available within the company.

Have been with the company for _____ years and during that time I have gained a wealth of experience and knowledge in the ___________ field. Believe that I am ready for a promotion and that I have the necessary skills and qualifications for the position.

To eager to take on more responsibility and contribute to the company in a greater capacity. I am confident that I can be an asset to the team and help drive results.

Thank you for your consideration. I look forward to hearing from you.

___________

Related: Marketing Cover Letter: 09 Samples & Examples

Sample Cover Letter For Promotion

I am writing to apply for the position of ___________. I have been with the company for _____ years and I believe that I have the experience and skills necessary for the job.

In my current position, I have _____ responsibilities. Some of these include _____, _____, and _____. Have also been involved in _____ projects. Have gained a lot of valuable experience and knowledge in my current position, and I believe that I can use this to benefit the company in a new role.

It is a motivated individual who is always looking for new challenges. I am confident that I can perform well in the role of ___________ and I am eager to use my skills in a new capacity.

Thank you for your time and consideration.

Related: Cover Letter for Internal Position: 09 Examples ideas

Cover Letter For Internal Promotion Example

I am writing to apply for the position of ___________ that opened up due to ___________ departure. I have been with the company for _____ years and feel that I am more than qualified for the position.

During my time here, I have gained a wealth of knowledge and experience that I believe would make me the perfect candidate for the job. I am excited about the prospect of taking on more responsibility and feel confident that I would be a valuable asset to the team.

I would appreciate your consideration and look forward to discussing my qualifications further with you. Thank you for your time.

Related: 107+ Attractive Career Objective for NGO Resume Ideas

Cover Letter For Job Promotion

I am writing to express my interest in being considered for a promotion to ___________ (position). I have been with the company for _____ years and have held the position of ___________ (current position) for _____ years. In that time, I have gained a great deal of experience and knowledge in ___________ (area of expertise). I am confident that I have the skills and qualifications needed to successfully fill the ___________ (position) position.

Please find attached a copy of my resume for your review. I would appreciate the opportunity to discuss my qualifications and experience with you further. Thank you for your time and consideration.

Related: Academic Cover Letter: 09 Examples ideas

5 Things To Include In a Cover Letter For Promotion

A cover letter is vital when applying for a promotion and there are certain elements that should always be included to increase the chances of success. The following five things should be included in a cover letter for promotion:

• An Introduction – The cover letter should always start with a strong introduction that catches the reader’s attention. It should briefly explain who you are and why you are writing.
• A Summary of Qualifications – This is where you will want to highlight your key qualifications and skills that make you the ideal candidate for the position. Be sure to include any relevant experience and accomplishments.
• Reasons for Requesting the Promotion – In this section, it is important to explain why you feel you deserve to be promoted. Be specific and give examples to support your case.
• A Statement of Loyalty – Many employers value loyalty, so it is important to mention any length of time you have been with the company and your commitment to continue working there.
• A Conclusion and Call to Action – End the letter on a strong note by thanking the employer for their time and consideration
• . Include a call to action, such as requesting an interview, so that the employer knows what you hope to achieve from writing the letter.

By including these five things in a cover letter for promotion.

You will increase your chances of impressing the employer and being successful in your application.

Related: What is Cover Letter? Complete Guide To Get any Job.

When you’re vying for a promotion, your cover letter could be the deciding factor in whether or not you advance to the next round of interviews. A strong cover letter will give you a distinct advantage over other candidates by showcasing your accomplishments and highlighting why you’re the best person for the job. Not sure where to start?

Check out our collection of sample promotion cover letters for inspiration. These real-life examples will show you how to write a successful cover letter that grabs the hiring manager’s attention and helps you land the promotion you deserve.

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Cover Letter for an Internal Position or Promotion

• Cover Letter Tips

Changing position or getting a promotion is a serious step that should not be underestimated. You will also have to send your resume and write a cover letter as usual. But the content should be slightly different than an ordinary document. After all, you already work in this company, you are a valuable employee, and have contributed to the development of this organization. A cover letter of interest for an internal position will set you apart as a strong candidate for promotion. While a resume is a document that summarizes your accomplishments, education, skills, the main purpose of a cover letter is to show your motivation to get promoted. Your speech should be strong and confident enough to convince the HR Manager that you are a perfect candidate for the new position. However, first things first.

Why to Write Cover Letters for an Internal Position or Promotion

The process of choosing from all candidates is rather complicated, and each of them tries to show their best side. Besides, do not forget that there are additional competitors, not from your company. These are people looking for work and applying for the position you desire. That is, you should not expect that this position will be given to you just because you are already an employee of this company.

To significantly increase your chances of getting an internal position or promotion, you need to show your best sides. That will partially help writing a request for promotion consideration.

Read More:  Is It Necessary To Write A Cover Letter?

What are the Main Differences from a Regular Cover Letter?

It becomes much easier if you are an external applicant. Since this is their first cover letter, candidates may exaggerate or slightly alter certain information. But if you already work in a company, you shouldn’t do that. And all because the HR Manager may even vaguely remember you and your resume and cover letter if you already work in a company. Recruiters are most likely familiar with managers in your department who can confirm or deny information about your accomplishments. Thus, it is better to be as detailed and truthful as possible.

The resume and cover letter must be carefully written in accordance with company policy. This is how an HR Manager will be able to choose you for objective reasons. Your job in your cover letter is to show how well you have succeeded during your time with this company. What is important is your motivation, your desire to develop, and rising in your careers. But the most important thing will be to point out that you are loyal to this particular company in any case. Despite the clear limitations in the cover letter, it is important to accommodate all critical information. Do not forget to also point out the skills that you have improved and the achievements that you received during your work in the company.

Since a cover letter for promotion must contain a large amount of information, it is worthwhile to carefully study and think over how to write a request for promotion consideration.

But on the other hand, as an internal worker, you have some advantages. Our team has prepared a list of tips for you on what should be on how to significantly improve your cover letter for internal positions.

What You Need to Include in Your Cover Letter for a Promotion

• Cover Letter Submission Date.
• Your name and signature if the document is not submitted electronically.
• Description of your position, your work experience, achievements. Do not forget to mention hard and soft skills as well. Explain to the HR why you are the ideal candidate for the desired position. Also, describe how you fit the requirements for this job.
• Be sure to thank your manager or recruiter for taking the time to write. Show also that you are grateful for the opportunity to work in the position you already have.
• While writing an application for an internal position, indicate the contacts of a trusted person in your department so the hiring manager can easily confirm information about your accomplishments.

How to Write a Letter of Interest for a Job within the Same Company

• If you wonder how long a letter of interest should be, our answer is: of medium length, just like a regular cover letter. An average request for promotion consideration should be no more than a page in size. Three to four paragraphs will be enough to reach your full potential. A handwritten letter of intent for a job within the same company should be no more than a size page. But don’t make your letter too short and lean. While conciseness is important, use more varied words. On the other hand, don’t stretch your text, make it recruiter-friendly, more readable. Remove heavy structures when checking and revising your internal job application covering letter.
• Tell the HR Manager about how working for this company has increased your experience and professionalism. Indicate how and what exactly you managed to improve. You may have made up for any skill gaps with online resources or hours of practice. Mention it! Create a compelling narrative showing that you are an evolving talented employee. The company will certainly want to retain promising workers and reward them.
• Be specific and clearly state the accomplishments you have achieved in your position. Any initiatives, positive changes in the company’s income, and any such details should be included in your letter of interest for promotion to show your true value.
• Don’t let the HR think you’re looking for a promotion or a job change just because of the money. Show that you have already grown and are ready to develop further. Reassure HR manager that you are committed to the company, whether you get a new position. Your loyalty will be one of the key factors. You can directly use phrases such as “as your loyal employee”, “while I am happy in my current position” and so on.
• Be confident in yourself. Do not give the impression of a weak, humiliated person.
• Don’t rely entirely on sample cover letters for internal positions. This is your unique text, so structure it wisely. Consider in advance what kind of information you will include in your request. Or you can rely on our professional team to write a cover letter for you. We will make sure to deliver the highest level of service by listening to your requirements. In addition, we are always ready to advise you on solutions to possible problems.

Related:  10 Cover Letter Do’s and Don’ts

What’s Next?

Now you know how to write a request for promotion consideration correctly. Make sure your internal applicant cover letter looks professional as if it was designed by an expert. The main thing is that you believe that this document looks perfect because it will also give you confidence. And never give up because you have an incentive to develop and get better!

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Is It Necessary To Write A Cover Letter?