phd thesis on green marketing

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Search for dissertations about: "green marketing"

Showing result 1 - 5 of 14 swedish dissertations containing the words green marketing .

1. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021

Author : Anna Nyquist ; Malin Gawell ; Karin Winroth ; Herman Stål ; Södertörns högskola ; [] Keywords : SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; green industrial marketing ; green marketing ; industrial marketing ; green supply chain management ; green supply chains ; green marketing strategies ; trust ; interpretive approach ; qualitative content analysis ; interview study ; case study ; Swedish textile service industry ; grön industriell marknadsföring ; grön marknadsföring ; industriell marknadsföring ; ledning av gröna leverantörskedjor ; gröna leverantörskedjor ; gröna marknadsföringsstrategier ; tillit ; tolkande förhållningssätt ; kvalitativ innehållsanalys ; intervjustudie ; fallstudie ; svensk textilserviceindustri ; Politics ; Economy and the Organization of Society ; Politik ; ekonomi och samhällets organisering ; Östersjö- och Östeuropaforskning ; Baltic and East European studies ;

Abstract : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. READ MORE

2. Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings

Author : Karin Isaksson ; Maria Huge-Brodin ; Maria Björklund ; Mats Abrahamsson ; Roland Hellberg ; Linköpings universitet ; [] Keywords : TEKNIK OCH TEKNOLOGIER ; ENGINEERING AND TECHNOLOGY ; Logistics service providers ; new service development ; framework ; green service offerings ; environmental work ;

Abstract : Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. READ MORE

3. Marketing for Life Cycle Thinking

Author : Emma Rex ; Chalmers tekniska högskola ; [] Keywords : TEKNIK OCH TEKNOLOGIER ; ENGINEERING AND TECHNOLOGY ; TEKNIK OCH TEKNOLOGIER ; ENGINEERING AND TECHNOLOGY ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; Green marketing ; LCA practice ; Organisational theory ; Interpretive research ; Industry practices ; Life cycle thinking LCT ; Sensemaking ; Life cycle management LCM ; Functionalist research ; Environmental management ;

Abstract : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. READ MORE

4. Environmental Perspectives on Marketing of Freight Transports - The Intermodal Road-Rail Case

Author : Catrin Lammgård ; Göteborgs universitet ; [] Keywords : SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; freight ; transportation ; transport market segmentation ; green purchasing ; sustainable logistics ; shippers´ buying behavior ; environmental management ; green marketing ;

Abstract : .... READ MORE

5. Green Retailing : A socio-material analysis

Author : Christian Fuentes ; Institutionen för tjänstevetenskap ; [] Keywords : SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; SAMHÄLLSVETENSKAP ; SOCIAL SCIENCES ; consumer culture ; consumption ; retail ; Green marketing ; nature ; socio-material practice ; ethnographic method ; Business and IT ;

Abstract : The marketing and consumption of green products has grown significantly in recent years. As mediators between producers and consumers, retailing sites play an important role for the distribution of green products. It is through stores and other retail sites that green products are marketed and made available to consumers. READ MORE

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Dissertation topics on green marketing

How is sustainable development beneficial to the use of greener marketing on a daily basis? How to use communication in the implementation of green marketing? Here you will find some ideas for a dissertation studying green marketing.

Credit Photo : Unsplash Lawrence Kayku

Topic 1 - Marketing and its link to sustainable development

The concepts involved are those of marketing and sustainable development. Over the years, they have become closer and closer, with any business looking to implement greener marketing. Problem: how is sustainable development beneficial to the use of greener marketing on a daily basis? Talk about sustainable development in companies, ecological products and their impact on consumer choice. Also, deal with greener communication and everything relating to the environment and its protection in the actions carried out by the groups. Give specific examples.  

Topic 2 - Communication and green marketing

The two concepts have been linked for a short time, especially since communication and sustainable development can be seen as sometimes contradictory concepts. Problem: how to use communication in the implementation of green marketing? Talk about business communication methods, their impact on green marketing, and their usefulness. Talk about awareness factors in companies and what exactly is meant by green marketing. What are its advantages and disadvantages? What are the differences with more traditional marketing?

Topic 3 - New technologies and ecology in companies for more responsible marketing

These two notions are paradoxical, new technologies are often not compatible with ecology. The constructions of men on the planet to allow the development and operation of new technologies clearly appear to be in contradiction. Problem: how to combine new technologies and ecology within companies as part of more responsible marketing? Talk about the concept of green marketing, define the nuances and responsibilities of each player in the context of environmental protection. What new technologies are used, and how do they serve the objectives of green marketing on a daily basis?  

Topic 4 - Reconciling the ecological argument in a new green marketing

The ecological argument has become essential in companies, both for managers and for new candidates from the younger generations, who are increasingly interested in the ecological question. Problem: how are ecological arguments essential for the well-being of a company and the development of more reliable marketing? Talk about consumers and their new vision of advertising communication. Why do the old ways no longer work? How to implement more responsible marketing, and for what objectives? How to combine ecological objectives and commercial objectives? What influence does ecology have on consumers and on business partners?

Topic 5 - Green marketing: a real issue or a fad?

The question that many consumers or even professionals ask is whether green marketing is just a trend of the moment or a real commitment. Problem: is green marketing a new way of considering communication or a purely commercial opportunity? Talk about the contributions of green marketing compared to traditional marketing. What are the changes? How is green marketing defined? Give examples of green marketing campaigns and their influence on the merits of the company. Why do some people call green marketing an opportunistic method? Sources : Codeur, Vie publique, Acteur durable

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Consumer behavior and green marketing research topics ideas, research area interest and ideas: consumer behavior and green marketing for ms phd thesis.

• Green marketing and its impact on consumer buying behavior.
• Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination
• Investigation of green marketing tools’ effect on consumers’ purchase behavior
• A Study on Consumer Behaviour on Green Marketing with reference to Organic Food Products in Tiruchirappalli District
• An introduction to green marketing
• Opportunities for green marketing: young consumers
• To green or not to green: The influence of green marketing on consumer behaviour in the hotel industry
• Green marketing
• Green marketing: A study of consumers’ attitude towards environment friendly products
• Characteristics of research on green marketing
• Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda
• Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius
• Green marketing and its impact on consumer buying behavior
• Green marketing and consumer behavior: The case of gasoline products
• Towards sustainability: the third age of green marketing
• Transformative green marketing: Impediments and opportunities
• Green marketing: legend, myth, farce or prophesy?
• Impact of green marketing on consumer purchase intention
• Effect of green marketing on consumer purchase behavior
• The influence of green marketing on consumer purchase behavior
• Beyond ecolabels: what green marketing can learn from conventional marketing
• Influence of green marketing on consumer behavior: a realistic study on Bangladesh
• Consumer behaviour and environmental sustainability
• Green marketing consumer-level theory review: A compendium of applied theories and further research directions
• Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE
• Effect of Green Marketing on Consumer Behaviour–A Study with Particular Reference to West Bengal (India)
• A new model for testing green consumer behaviour
• “Green Marketing”: an analysis of definitions, strategy steps, and tools through a systematic review of the literature
• Green marketing philosophy: a study of Spanish firms with ecolabels
• Impact of Green Marketing Strategies on Consumer Purchase Behaviour.
• GREEN MARKETING IN INDIA AND ITS IMPACT ON CONSUMER BEHAVIOUR.
• Consumer attitude towards green marketing: an exploratory study
• Re‐evaluating green marketing strategy: a stakeholder perspective
• Green marketing, public policy and managerial strategies
• Framing green consumer behaviour research: opportunities and challenges
• Consumer attitude towards green marketing in India.
• Green marketing and sustainable development challenges and opportunities
• Expression of green marketing developing the conception of corporate social responsibility
• Green value added
• Green branding and eco-innovations for evolving a sustainable green marketing strategy
• Green marketing in India: Emerging opportunities and challenges
• Using strategic alliances to develop credible green marketing
• International green marketing: A comparative study of British and Romanian firms
• Green marketing and consumerism as social change in China: Analyzing the literature
• AStudy on the Consumer Behaviour towards Green Marketing Practices-With Special Reference to Coimbatore City
• The concept of green marketing and green product development on consumer buying approach
• Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
• Application of GREEN scale to understanding US consumer response to green marketing communications
• Green marketing: policies and practices for sustainable development
• Online environmental citizenship: Blogs, green marketing and consumer sentiment in the 21st Century
• Social normalisation: Using marketing to make green normal
• B2B green marketing and innovation theory for competitive advantage
• Green marketing: An attitudinal and behavioural analysis of Indian consumers
• Green marketing of consumer electronics. II
• Exploring consumer attitude and behaviour towards green practices in the lodging industry in India
• Can green marketing be used as a tool for sustainable growth?: A study performed on consumers in India-An emerging economy
• Green marketing-emerging dimensions
• Green marketing: A study of consumers’ buying behavior in relation to green products
• Green marketing and the concern over the environment: measuring environmental consciousness of Jordanian consumers
• Development of a green consumer behaviour model
• Green marketing effects on the consumer
• Green marketing: a study of consumer purchase behaviour for green homes
• Green marketing’functions in building corporate image in the retail setting
• Towards a new model for green consumer behaviour: A self‐determination theory perspective
• Understanding consumer behaviour towards green cosmetics
• Consumer green behaviour toward green products and green purchase decision
• Green marketing in emerging Asia: antecedents of green consumer behavior among younger millennials
• Awareness of eco-label in Malaysia’s green marketing initiative
• Green marketing: Impact of green advertising on consumer purchase intention
• Green consumer behavior and its implications on brand marketing strategy
• An analysis of consumer behaviour of green marketing
• A Study on Consumer Awareness Towards Green Marketing with Special Reference to Indore Region
• Facing the backlash: green marketing and strategic reorientation in the 1990s
• Green marketing: Gap analysis in the decision making process of a green consumer
• Green marketing intervention strategies and sustainable development: A conceptual paper
• Golden goose or wild goose? The hunt for the green consumer
• Green marketing messages and consumers’ purchase intentions: Promoting personal versus environmental benefits
• Social normalisation and consumer behaviour: using marketing to make green normal
• The study of consumer green education via the internet of things with green marketing
• Choosing the right green marketing strategy
• Consumer behavior in green marketing for luxury brand: A cross-cultural study of US, Japan and Korea
• On green marketing: consumer behaviour in response to marketing renewable energy usage
• Evaluation of effectiveness of green marketing mix on consumer satisfasction and loyalty:(case study: the East Azarbaijan Pegah Dairy Company in Tabriz, Iran).
• Impacts of corporate social responsibility on the links between green marketing awareness and consumer purchase intentions
• How green marketing, perceived motives and incentives influence behavioral intentions
• Green products: an exploratory study on the consumer behaviour in emerging economies of the East
• Green marketing and its impacts on consumer behavior in sports shops
• Green marketing: The case of Greece in certified and sustainably managed timber products
• Green marketing and Indian consumer
• Green marketing: A theoretical perspective
• Review of literature on green consumer behaviour over 25 years (1994-2018)
• The impact of green marketing and perceived innovation on purchase intention for green products
• A study of the impact of green marketing on consumer purchasing patterns and decision making in Telangana, India
• How green marketing works: Practices, materialities, and images
• Environmental segmentation alternatives: a look at green consumer behavior in the new millennium
• Green marketing: a study of consumer attitude & environmental concern
• Green marketing orientation: Conceptualization, scale development and validation
• Reevaluating green marketing: a strategic approach
• Green marketing and green places: A taxonomy for the destination marketer
• State of green marketing research over 25 years (1990-2014): Literature survey and classification
• Green power in perspective: Lessons from green marketing of consumer goods
• Consumer Preferences change when it comes to green Marketing
• Social costs of environmental justice associated with the practice of green marketing
• Identifying the green consumer: A segmentation study
• Re‐examining green purchase behaviour and the green consumer profile: new evidences
• Green marketing strategies: how do they influence consumer-based brand equity?
• Determining the characteristics to profile the” green” consumer: an exploratory approach
• Managing green marketing: Hong Kong hotel managers’ perspective
• Impact of Green Marketing on Consumer Behaviour: A Case Study on the Furniture Industry
• Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products
• The green consumer behavior
• Factors influencing buying behaviour of green energy consumer
• Green Marketing: An Indian Perspective.
• A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies
• Green marketing and consumer satisfaction
• Profiling green consumer characteristics: an eternal quandary
• Awareness of green marketing and its influence on consumer perception: An exploratory study
• The Impact of Green Marketing on Green Consumer Behaviour in Jordan
• Green marketing: Consumers Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector
• Exploring the effect of Starbucks’ green marketing on consumers’ purchase decisions from consumers’ perspective
• Enhancing the green purchase intention based on green marketing: an empirical study from Pakistan
• The consumer behaviour context of ecolabelling
• A Study on the Impact of Green Marketing on Consumer Buying Behavior in Automobile Industry
• Consumer purchase behaviour for green products
• Green consumer market segmentation: empirical findings from Portugal
• A quantitative analysis of consumer behaviour in relation to electronic cars resulting in a new green marketing approach for the German car industry
• Green marketing in India: a study of consumer behaviour in Punjab
• Analysis of green marketing as environment protection tool: a study of consumer of dehradun
• The influence of cultural values and environmental attitudes on green consumer behaviour
• Green Consumer Behaviour
• Green marketing strategies in the dairy sector: Consumer‐stated preferences for carbon footprint labels
• AN ANALYTICAL STUDY ON CONSUMER BEHAVIOR TOWARDS GREEN MARKETING PRACTICES IN LUCKNOW
• A green segmentation: Identifying the green consumer demographic profiles in Sri Lanka
• The impact of green marketing on customer satisfaction and environmental safety
• A study about life style characteristics of green consumer
• Buyer characteristics of the green consumer and their implications for advertising strategy
• Perceived greenwashing: the effects of green marketing on environmental and product perceptions
• The new rules of green marketing: Strategies, tools, and inspiration for sustainable branding
• Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention
• Green marketing: the roles of appeal type and price level
• Consumer Attitude towards Green Marketing in Bangladesh.
• Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust
• A RESEARCH ON THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES ON THE GREEN MARKETING AWARENESS AND CONSUMER …
• Green marketing initiatives and sustainable issues in hotel industry
• The determinants of hotels’ marketing managers’ green marketing behaviour
• Green consumer behavior and environmental sustainability
• What’s in it for the customers? Successfully marketing green clothes
• Towards green product consumption: effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market
• Consumer perceptions of green marketing claims: An examination of the relationships with type of claim and corporate credibility
• THE INFLUENCE OF GREEN MARKETING ON CONSUMER ENVIRONMENTAL AWARENESS.
• Green Marketing and its Impact on Consumer Buying Behavior
• Determining the characteristics to profile the “green” consumer: an exploratory approach
• Green marketing and perceived corporate image: A study of fast moving consumer goods in Lagos state Nigeria
• A paradigm shift in consumer behaviour towards green cosmetics: An empirical study
• Green Marketing Communication and Consumer Response in Emerging Markets
• Green consumer behavior: The case of Czech consumers of generation Y
• Environmentally conscious consumer behavior and green marketing: an analytical study of the Indian market
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• Green consumer behavior in the cosmetics market
• Consumer adoption of green products: Modeling the enablers
• The green side of the automotive industry: A consumer-based analysis
• Influence of Green Marketing Practice on Consumer Buying Behavior: Moderating Persuasion of Environmental Awareness.
• THE IMPACT OF GREEN MARKETING TOWARDS CONSUMER BEHAVIOUR IN VIETNAM
• The impact of consumer green behaviour on green loyalty among retail formats
• An analysis of the wealth effects of green marketing strategies
• Antecedents of green consumer behaviour: a study of consumers in a developing country like India
• Changing Consumer Behaviour with Green Marketing
• Effect of green marketing on consumer purchase intentions with regard to the company’s image as a mediator in the retail setting case study: The customers of …
• The effect of green marketing of plastic bag ban policy in modern retail stores on consumer green behavior in Bogor city
• The impact of green marketing on consumer buying behaviour in major supermarkets in Nairobi County
• Green product and consumer behavior: An analytical study
• Initiating consumer education is important for green marketing to be flourished: A preliminary research
• The Effect of Green Marketing on Brand Image and Purchase Decision (Study on Consumer of Starbucks Café Ubud, Gianyar Bali)
• Green marketing strategy and the firm’s performance: the moderating role of environmental culture
• An exploratory study of the impact of green brand awareness on consumer purchase decisions in Ghana
• Investigating the types of value and cost of green brands: Proposition of a conceptual framework
• Role of pro-environmental post-purchase behaviour in green consumer behaviour
• Understanding the influence of green marketing strategies on consumer perception and decision–making
• Analysis of the effect of green marketing on consumer purchasing decisions on The Body Shop Gorontalo product
• Green marketing and EMS: assessing potential consumer influence on EMS development in fresh food chains: a report for the Rural Industries Research and …
• Attitudes and purchase behaviour of green products among generation Y consumers in South Africa
• GREEN AWARENESS EFFECTS ON CONSUMERS’PURCHASING DECISION: SOME INSIGHTS FROM MALAYSIA.
• Investigation of green consumer profile: a case of Lithuanian market of eco-friendly food products
• Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India: A case of electric sector
• Green product awareness has the potential to promote green consumer behaviour: Evidence from Kuala-Lumpur
• “Green” segmentation: an application to the Portuguese consumer market
• Impact of Green Marketing Tools on Consumer Buying Behaviour
• Factors Affecting Consumer Purchasing Behavior: A Green Marketing Perspective in Vietnam
• Green marketing of cosmetics and toiletries in Thailand
• A study on consumer behaviour towards purchase of eco friendly products in Coimbatore
• Consumer perception towards effectiveness of green communication strategies: an exploratory study
• Types of value and cost in consumer–green brands relationship and loyalty behaviour
• … influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior …
• Green marketing: A study of consumer perception on using eco-friendly products
• Consumer attitude toward using eco-friendly plastic bags: A green marketing approach
• Green Marketing & Ethical Consumerism: shaping consumer behaviour
• Pengaruh program green marketing di hotel Shangri-la Jakarta terhadap green consumer behavior
• The role of green marketing in developing consumer behaviour towards green products
• Willingness to act and environmentally conscious consumer behaviour: can prosocial status perceptions help overcome the gap?
• CONSUMER ATTITUDE TOWARDS THE MARKETING-MIX OF THE GREEN PRODUCTS.
• Towards Sustainable Consumption: Analyzing Green Consumer Behaviour
• Green marketing today–a mix of trust, consumer participation and life cycle thinking
• Pengaruh green marketing, pengetahuan dan minat membeli terhadap keputusan pembelian
• Green marketing strategies: an examination of stakeholders and the opportunities they present
• Is social psychological model sufficient: empirical research gaps for understanding green consumer attitudinal behavior
• Exploratory results on the antecedents and consequences of green marketing
• Consumer green behaviour: An approach towards environmental sustainability
• The impact of green marketing practices on consumer buying decision
• Consumer Buying Behaviour and Green Marketing: Influence of Green Marketing on Buying Behaviour: Consumer Insights
• Green Marketing Strategies, Diffusion of Innovation, and Global Consumer Values for Sustainability.
• Green purchase behavior of undergraduate students in Hong Kong
• The research analysis of the green label’s impact on the consumer purchase behavior
• Consumer preferences and marketing strategies for “green shares”: Specifics of the Austrian market
• Impact of Marketing Mix on Consumer Attitude and Purchase intention towards’ Green’Products
• Green Consumer Behaviour: Integration of Theory of Planned Behaviour and Technology Acceptance Model
• Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu
• Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers
• Green marketing variables and their effect on consumer buying behaviour
• Impact of Green Marketing on Green Consumer Behaviour
• Green Marketing and Consumer Scepticism in Emerging Economies
• Is it easy to go green? Consumer perception and green concept
• Green marketing in B2B organisations: an empirical analysis from the natural‐resource‐based view of the firm
• An analysis of the green consumer domain within sustainability research: 1975 to 2014
• Green Marketing and the Green Consumer: Integrating Environmental Marketing into the Firm’s Overall Business Strategy
• Green Marketing–What Drives Consumer Purchase Intention
• The greening of consumer culture
• The Effect of Green Marketing Mix On Green Consumer Behavior and Green Purchasing Decision
• Green Marketing and Consumer Behavior towards Green Brands
• Green marketing concept and consumer purchasing intention with special reference to consumer goods
• Relation between Sustainable Green Marketing and Consumer Behaviour
• Green Marketing: Consumer Buying Behaviour To Procure Eco-friendly Products
• Research on mechanism of consumer innovativeness influencing green consumption behavior
• Key issues and challenges of green consumer in consuming green product an Insight from the emerging country: Malaysia
• Green Marketing–Concept, Awareness and Linkage with Consumer Purchase Decision
• Artificial neural networks: a tool for understanding green consumer behavior

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