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How To Create a Business Plan for a Bank Loan [4 Key Steps]
Posted august 9, 2024 by kody wirth.
Wondering how to create a business plan that will wow your banker?
You’re not alone.
Aside from your loan application, your business plan is the main supporting document to help you get a business loan . Getting all the details just right is absolutely essential.
So here’s what we recommend: simplify the planning process by breaking the work up into manageable, bite–sized steps. That way, you can focus on one section at a time to ensure that your business plan is accurate and convincing.
Here’s a quick overview of the step–by–step process we guide entrepreneurs through when they sign up for LivePlan.
1. Outline the opportunity
This is the core of your business plan. It should give loan officers a clear understanding of:
- What problem you’re solving
- How your product or service fits into the current market
- What sets your business apart from the competition
There are three key parts to this step:
The problem and your solution
Detail exactly what problem you are solving for your customers. How do their lives improve after you solve that “pain point” for them?
Be sure to describe your solution in vivid detail. For example, if the problem is that parking downtown is expensive and hard to find, your solution might be a bike rental service with designated pickup and dropoff locations.
If you’re just starting, we recommend actually going out and talking with your customers first. That way, you can prove you’re solving a real problem for your intended audience.
Target market
Who exactly are you selling to? And roughly how many of them are there?
This is crucial information for determining whether or not your business will succeed long–term. Never assume that your target market is “everyone.” You need to break down the total market into a realistic number of sales based on your business’s capabilities.
For example, it would be easy for a barber shop to target everyone who needs a haircut. But most likely, it will need to focus on a specific market segment to reach its full business potential. This might include catering to children and families, seniors, or business professionals.
Competition
Who are your direct competitors ? These are companies that provide similar solutions that aim to solve your customers’ pain points.
Then outline what your competitive advantages are. Why should your target market choose you over other products or services?
Do you think you have no competition? Think again. Your customers are likely turning to an indirect competitor who is solving their problem with a different type of solution.
For example, a taco stand might compete directly with another taco stand but indirectly with a nearby hot dog vendor.
2. Show how you’ll execute
This is where the action happens!
Here you’ll get into the details of how you’ll take advantage of the opportunity you outlined in the previous section. This part demonstrates to banks that you have a strong plan to achieve success.
The three main components of this step include:
Marketing and sales plan
There can be a lot of moving parts to this one, depending on your business model.
But most importantly, you’ll need to fully explain how you plan to reach your target market and convert those people into customers.
Here are a few examples of what to include:
- Positioning strategy: What makes your business both unique and highly desirable to your target market?
- Marketing activities: Will you advertise with billboards, online ads or something else entirely?
- Pricing: The price you charge must reflect consumer demand. There are several pricing models to choose from, including ‘cost–plus pricing’ and ‘value pricing.’
This is the nuts and bolts of your business. It’s especially important for brick–and–mortar companies that operate a storefront or have a warehouse. You may want to explain why your location is important or how much space you have available.
Plan to work at home? You can also cover your office space, how this positively impacts your expenses, and if you have any plans to move outside your house.
If you use any specialized software, equipment, or tools be sure to mention them here as well.
Milestones and metrics
Lenders and investors want to be confident that you know how to turn your business plans into financial success. That’s where your milestones come in.
These are planned goals that help you progress your company. For example, if you’re launching a new product your milestones may include completing prototypes and figuring out manufacturing.
Metrics are how you will gauge the success of your business.
Do you want to generate a certain level of sales? Or keep costs at a certain level? Figuring out which metrics are most important and then tracking them is essential for growth.
3. Detail your financial plan
This is the most crucial – and intimidating – part of any business plan for a bank loan.
Your prospective lender will look especially close at your financial performance and financial forecasts to determine how likely your business is to succeed.
Ideally, you’re already tracking your finances and have at least dabbled with forecasting. However, if you’re starting from scratch, break your financial planning into the following smaller pieces:
Simply put, these are your projections for your business finances. It gives you (and the bank) an idea of how much profit your company stands to make. Just a few items you’ll need to include:
- Sales forecast : List all your products, services, and any other ways your business will generate revenue. If you have direct costs, or expenses required to make what you sell, consider adding them as a percentage of your revenue.
- Personnel forecast : Salaries and expenses related to what you pay yourself, employees, and any contractors.
- Expense forecast : Things like rent, utilities, marketing costs, and any other regular expenses.
How much and how will you use any investments, loans, or other financing to grow your business? This might include paying for capital expenses like equipment or hiring personnel.
Explain where the money will go, and if possible, create a forecast scenario showing the use and repayment of the loan. Also detail where all your financing is coming from. Lines of credit, loans, or personal savings should be listed here alongside the loan you’re applying for.
Bankers will be giving this section a lot of attention. Here’s what you’ll need:
- Profit & Loss : This statement pulls in numbers from your sales forecast and other elements to show whether you’re making or losing money.
- Balance Sheet : This is likely the first thing a loan officer will look at. It covers your liability, capital, and assets and provides an overview of your business’s financial soundness.
- Cash Flow Statement : Essentially, this statement tracks how much money you have in the bank at any given point. Loan officers will likely expect realistic monthly cash flow for at least 12 months.
4. Summarize your business information
The executive summary is the first section of your business plan, but we recommend you tackle it last.
It’s an introduction to your company and summarizes the main points of your plan. While lenders will need to review your full business plan, they may use the executive summary as a quick way to determine whether your business is worth their time.
It may be your only chance to get the lender excited about your business. So, keep it to just one or two pages and be as clear and concise as possible.
What to check before submitting your business plan to the bank
Before you finish your loan application and send in all your paperwork, be sure to review the following in your business plan:
- Did you complete every section? Business plans have a fairly standard outline that lenders expect to see. It might sound simple, but make sure that you don’t leave a section blank by mistake. If you want to verify that everything is correct, consider using a business plan builder that uses an investor-approved outline.
- Have you completed your full financial plan? Having detailed financials is expected. Your historical performance and financial forecasts tell the story of your growth path through numbers. Be sure that all of your financial documents are included and accurate. To go above and beyond, be sure to include the assumptions behind your financials and any financial scenarios you’ve been exploring.
- Is your plan concise? No one has time to read a 50-page business plan, and you probably don’t want to write one. Keep every section of your business plan to-the-point, and be sure to populate your executive summary. If something should be included but adds unnecessary complexity to your plan, go ahead and add it to your appendix.
- Did you pay attention to spelling, grammar, and punctuation? Small things really do make a difference, so dot those i’s and cross those t’s. If you can, have someone else review your business plan to catch any errors you may have missed. For another review, consider using an AI business plan generator to check your grammar and even rewrite sections to sound more professional.
- Is your plan realistic? Make sure your calculations, goals, and predictions are practical, and that you back-up your plan with good market research. Also, double-check that sections of your business plan don’t contradict one another.
If you need help writing your plan
Getting a business loan isn’t easy. According to Federal Reserve Data , only 31% of businesses receive the total amount of financing they request.
Having a well-written business plan for your bank loan can go a long way toward you being among the businesses that do get the funding they ask for.
Not everyone feels confident writing a business plan themselves, especially if it’s needed to secure a bank loan. While you don’t need an MBA to write one, getting your business plan right often does require quite a bit of work.
So if you need help writing your plan, here are a few options to consider:
- Download a free business plan template : Start with an expert-designed template formatted to meet lender expectations.
- Check out our guide on writing a detailed business plan : Dig deeper into what to include in every section of your business plan.
- Hire a professional business plan writer to do it for you: This is typically the most expensive route, but worth it if you’re pursuing $100,000 or more in capital.
- Sign up for LivePlan: It’s business planning software that provides a step–by–step process for writing any type of plan. It’s an affordable option that also gives you an easy way to track your actuals against your business plan, so you can get the insights you need to grow faster.
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How To Write A Business Plan For A Loan
A solid business plan is often critical to securing funding for your small business. Learn how to create a business plan for a loan that includes the information lenders want to see.
WRITTEN & RESEARCHED BY
Lead Staff Writer
Last updated on Updated August 18, 2024
REVIEWED BY
Editor & Senior Staff Writer
- Elements of a good business plan include an executive summary, company description, products and services, market analysis, marketing and sales plan, organizational structure, and other important information.
- Your business plan should address the "5 Cs of Credit" by demonstrating your business's financial health, investment, repayment ability, market conditions, and available assets.
- To improve loan approval chances, avoid jargon, show clear cash flow projections, document personal investment, seek professional help if needed, and be willing to revise your plan
A business plan is a crucial business document you need to have on hand when applying for business loans. However, the mere thought of writing a business plan for a loan is intimidating to a lot of business owners.
A one-page business plan may be sufficient for certain types of small business loans (for example, online loans), but bank loans and SBA loans typically require a more in-depth business plan that delves further into your financials.
If you need to write a business plan for a loan, you’ve come to the right place. Keep reading to learn more about everything you need to include in your business plan to improve your chances for loan approval.
Table of Contents
What Is A Business Plan For A Loan?
10 key sections to include in your business plan, what do lenders look for in a business plan, business plan examples, resources for writing a business plan for a loan, final thoughts on writing a business plan for a loan.
A business plan is a written document that provides a complete overview of your business, including information about your business’s services, strategies, finances, and goals. All businesses should have a business plan, but a business plan is especially important when applying for a business loan.
Most business plans should include some version of the following sections. Depending on your industry and other factors, such as whether you own a startup or established business, some sections could be condensed or combined. The exact verbiage for section titles can vary, as well.
For a business plan that’s longer than one page, it’s a good idea to preface these sections with a cover page and table of contents.
Executive Summary
This section is a condensed version of your entire business plan. It will likely include:
- Details of when, how, and why you started your business
- Your company mission statements
- High-level financial information about your business
- An explanation of how funding will help your business
Depending on whether you’re a startup or an established business, you may use this section to focus on your growth strategy or your past successes.
Company Description
Use this section to delve deeper into your company’s offerings, core principles, legal structure, and leadership. Your company description should also include your unique value proposition . Describe your company’s unique strengths that will ensure your success.
Products & Services
This section should detail the products and/or services your company provides. Make clear the problem that your offerings solve. Include information such as:
- Information on your raw materials and production process (if applicable)
- Profit margins
- Whether you have or plan to file patents or copyrights
Market Analysis
Use this section to demonstrate your understanding of your overall industry and the specific markets you serve, including market trends, competitors, and the demographics of your target customers. Some companies hire a consultant or agency to perform the research for the market analysis section.
Marketing & Sales Plan
Building off your market analysis, how will you market to your target customers and beat your competitors? How will you sell to them and distribute your product? What are your sales goals and projections? Provide these details in this section.
Organization & Management
Use this section to include your organizational and leadership structure, ideally including an organizational flowchart. Also include job descriptions, qualifications, and years of experience to demonstrate why your team is capable of delivering on your company goals and is worthy of investment.
Operational Strategy
This section is used to describe your day-to-day operational processes, including information about your location, facility, equipment, inventory, and daily production. If you have a service-based business, this section may focus more on your team’s daily activities and how they contribute to long-term goals.
Financial Outlook
This section should tell lenders how much you spend and how much you make in profits. Include up to five years of data if possible, including financial documents such as:
- Income statements
- Cash flow statements
- Balance sheets
- Capital expenditure budgets
- Sales forecasts
- Projected income statements
- Information on any collateral you have to secure the loan
Depending on how much financial documentation you have, you might refer to specific documents in this section and indicate that the full documents can be found in the Appendix section.
Though startups may not have all of this data, you can make projections based on monthly or quarterly data and industry averages.
Funding Request
Now that you’ve laid out your expenses and financial projections, it’s time to make your case for a loan. Be clear about how much money you need, how you will spend it, and how you will repay the loan. Be as detailed as possible.
In the Appendix, include any supporting documents, such as financial documents referred to in the Financial Outlook section. Some other types of documents you might include in this section are:
- Business licenses or permits
- Credit reports
- Product photos
- Marketing materials
- Letter of intent to purchase business
If you know what lenders are looking for in a business plan for a loan, you will increase your chances of approval. Learn the five things lenders want to see in your business plan, followed by five tips to create a loan-worthy business plan.
The 5 Cs Of Credit
The Five Cs of Credit is a phrase that summarizes what lenders look for when deciding whether to extend a loan to a business. Lenders will, accordingly, look for the five Cs when reviewing the business plan in your loan application. The five Cs are:
- Character: Your knowledge, experience, and creditworthiness
- Capacity: Your ability to repay the loan
- Capital: How much you have already invested in your business
- Conditions: Your market viability, considering your industry as well as overall economic conditions
- Collateral: Assets you can use to secure the loan
5 Business Plan Tips For Loan Approval
Besides emphasizing your “5 Cs,” there are a few other things you can do to make the best impression with your business plan to increase your chances of securing funding.
- Avoid Industry Jargon: Use plain English rather than industry terminology that the lender might not be familiar with. Remember that the loan underwriter may not have deep knowledge of your specific industry.
- Show Cash Flow: Cash flow is one of the most important factors that determine loan eligibility. You can even get a loan with bad credit as long as your cash flow is sufficiently high. The more insight you can provide into your past, current, and future cash flow, the better.
- Show Your Investment: Before extending a loan, the lender will want to see that you have already invested some of your own resources, such as personal savings, into your business. Be sure to include documentation that demonstrates your investment.
- Enlist Help: You will likely need some professional assistance in creating your business plan, whether that means hiring a writer, an industry consultant, or both. At the very least, you should have a third party review your business plan before you submit it as part of a loan application.
- Revise Your Plan As Needed: If this is the first time you’ve taken a close look at your business strategy and financials, you will surely learn some things about your business while creating your plan. For example, you may realize you cannot afford a business loan as large as you planned to ask for. Rather than trying to justify the number you started with, it’s better to modify your funding request (and other aspects of your plan) to align with your financial reality.
It’s easy to find templates and examples of business plans online. Though you may not want to copy and paste from a template verbatim, these samples provide a starting point and show you different ways a business plan can be structured. Here are a few to start with:
- Business plan template for a startup (from SCORE)
- Business plan template for traditional businesses (from the SBA)
- Business plan template for retail or eCommerce (from Shopify; requires email address)
These tools and resources can help you create a solid business plan for a loan. While some free business plan creation tools are available online, you will have to pay for some options.
SBA Business Plan Resources (Free)
The SBA has a great resource in its online learning center that includes business plan worksheets . In addition to business plan templates, the SBA also helps you connect to free local business counselors who may be able to help you with your business plan.
Business Plan Software ($)
If you need extra help creating a business plan and don’t mind spending a little bit of money, consider business plan creation software. For example, LivePlan ($20/month) is business plan software that connects with QuickBooks to import your financial data to your plan.
Business Plan Writer/Consultant ($$$)
If you’re willing to invest more heavily into your business plan, consider hiring a writer or consultant that specializes in creating business plans. This option costs anywhere from $2,000 to $20,000, with the lower end of that scale typically including only basic writing services and the higher end representing a specialized industry consultant agency.
While it’s helpful to know how to write a business plan for a loan, you can always hire someone to help you draft the plan if the task is too daunting. A business plan is a worthwhile investment no matter what type of business you have or whether you are currently trying to secure business funding. Even if you don’t need a loan right now, it’s important to maintain an updated business plan to serve as a guide for your own business decisions.
Was your loan denied because of your business plan (or another reason)? Learn what to do if your business loan was denied .
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Why Do I Need a Business Plan?
Sections of a business plan, the bottom line.
- Small Business
How to Write a Business Plan for a Loan
How to secure business financing
Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.
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A business plan is a document that explains what a company’s objectives are and how it will achieve them. It contains a road map for the company from a marketing, financial, and operational standpoint. Some business plans are more detailed than others, but they are used by all types of businesses, from large, established companies to small startups.
If you are applying for a business loan , your lender may want to see your business plan. Your plan can prove that you understand your market and your business model and that you are realistic about your goals. Even if you don’t need a business plan to apply for a loan, writing one can improve your chances of securing finance.
Key Takeaways
- Many lenders will require you to write a business plan to support your loan application.
- Though every business plan is different, there are a number of sections that appear in every business plan.
- A good business plan will define your company’s strategic priorities for the coming years and explain how you will try to achieve growth.
- Lenders will assess your plan against the “five Cs”: character, capacity, capital, conditions, and collateral.
There are many reasons why all businesses should have a business plan . A business plan can improve the way that your company operates, but a well-written plan is also invaluable for attracting investment.
On an operational level, a well-written business plan has several advantages. A good plan will explain how a company is going to develop over time and will lay out the risks and contingencies that it may encounter along the way.
A business plan can act as a valuable strategic guide, reminding executives of their long-term goals amid the chaos of day-to-day business. It also allows businesses to measure their own success—without a plan, it can be difficult to determine whether a business is moving in the right direction.
A business plan is also valuable when it comes to dealing with external organizations. Indeed, banks and venture capital firms often require a viable business plan before considering whether they’ll provide capital to new businesses.
Even if a business is well-established, lenders may want to see a solid business plan before providing financing. Lenders want to reduce their risk, so they want to see that a business has a serious and realistic plan in place to generate income and repay the loan.
Every business is different, and so is every business plan. Nevertheless, most business plans contain a number of generic sections. Common sections are: executive summary, company overview, products and services, market analysis, marketing and sales plan, operational plan, and management team. If you are applying for a loan, you should also include a funding request and financial statements.
Let’s look at each section in more detail.
Executive Summary
The executive summary is a summary of the information in the rest of your business plan, but it’s also where you can create interest in your business.
You should include basic information about your business, including what you do, where you are based, your products, and how long you’ve been in business. You can also mention what inspired you to start your business, your key successes so far, and your growth plans.
Company Overview
In this section, focus on the core strengths of your business, the problem you want to solve, and how you plan to address it.
Here, you should also mention any key advantages that your business has over your competitors, whether this is operating in a new market or a unique approach to an existing one. You should also include key statistics in this section, such as your annual turnover and number of employees.
Products and Services
In this section, provide some details of what you sell. A lender doesn’t need to know all the technical details of your products but will want to see that they are desirable.
You can also include information on how you make your products, or how you provide your services. This information will be useful to a lender if you are looking for financing to grow your business.
Market Analysis
A market analysis is a core section of your business plan. Here, you need to demonstrate that you understand the market you are operating in, and how you are different from your competitors. If you can find statistics on your market, and particularly on how it is projected to grow over the next few years, put them in this section.
Marketing and Sales Plan
Your marketing and sales plan gives details on what kind of new customers you are looking to attract, and how you are going to connect with them. This section should contain your sales goals and link these to marketing or advertising that you are planning.
If you are looking to expand into a new market, or to reach customers that you haven’t before, you should explain the risks and opportunities of doing so.
Operational Plan
This section explains the basic requirements of running your business on a day-to-day basis. Your exact requirements will vary depending on the type of business you run, but be as specific as possible.
If you need to rent office space, for example, you should include the cost in your operational plan. You should also include the cost of staff, equipment, and any raw materials required to run your business.
Management Team
The management team section is one of the most important sections in your business plan if you are applying for a loan. Your lender will want reassurance that you have a skilled, experienced, competent, and reliable senior management team in place.
Even if you have a small team, you should explain what makes each person qualified for their position. If you have a large team, you should include an organizational chart to explain how your team is structured.
Funding Request
If you are applying for a loan, you should add a funding request. This is where you explain how much money you are looking to borrow, and explain in detail how you are going to use it.
The most important part of the funding-request section is to explain how the loan you are asking for would improve the profitability of your business, and therefore allow you to repay your loan.
Financial Statements
Most lenders will also ask you to provide evidence of your business finances as part of your application. Graphs and charts are often a useful addition to this section, because they allow your lender to understand your finances at a glance.
The overall goal of providing financial statements is to show that your business is profitable and stable. Include three to five years of income statements, cash flow statements, and balance sheets. It can also be useful to provide further analysis, as well as projections of how your business will grow in the coming years.
What Do Lenders Look for in a Business Plan?
Lenders want to see that your business is stable, that you understand the market you are operating in, and that you have realistic plans for growth.
Your lender will base their decision on what are known as the “five Cs.” These are:
- Character : You can stress your good character in your executive summary, company overview, and your management team section.
- Capacity : This is, essentially, your ability to repay the loan. Your lender will look at your growth plans, your funding request, and your financial statements in order to assess this.
- Capital : This is the amount of money you already have in your business. The larger and more established your business is, the more likely you are to be approved for finance, so highlight your capital throughout your business plan.
- Conditions : Conditions refer to market conditions. In your market analysis, you should be able to prove that your business is well-positioned in relation to your target market and competitors.
- Collateral : Depending on your loan, you may be asked to provide collateral , so you should provide information on the assets you own in your operational plan.
How Long Does It Take to Write a Business Plan?
The length of time it takes to write a business plan depends on your business, but you should take your time to ensure it is thorough and correct. A business plan has advantages beyond applying for a loan, providing a strategic focus for your business.
What Should You Avoid When Writing a Business Plan?
The most common mistake that business owners make when writing a business plan is to be unrealistic about their growth potential. Your lender is likely to spot overly optimistic growth projections, so try to keep it reasonable.
Should I Hire Someone to Write a Business Plan for My Business?
You can hire someone to write a business plan for your business, but it can often be better to write it yourself. You are likely to understand your business better than an external consultant.
Writing a business plan can benefit your business, whether you are applying for a loan or not. A good business plan can help you develop strategic priorities and stick to them. It describes how you are going to grow your business, which can be valuable to lenders, who will want to see that you are able to repay a loan that you are applying for.
U.S. Small Business Administration. “ Write Your Business Plan .”
U.S. Small Business Administration. “ Market Research and Competitive Analysis .”
U.S. Small Business Administration. “ Fund Your Business .”
Navy Federal Credit Union. “ The 5 Cs of Credit .”
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The Ultimate Guide to Writing a Business Plan for a Loan: A Step-by-Step Walk-Through
The Ultimate Guide to Writing a Business Plan for a Loan: A Step-by-Step Walkthrough
As a business plan specialist and expert business planner, I'm here to guide you through the process of writing a comprehensive business plan for securing a loan. Whether you're a start-up or an established business looking to expand, a well-crafted business plan is essential for impressing potential lenders and securing the funding you need.
In this extensive, 5,000-word article, I'll cover everything you need to know about creating a top-notch business plan that will boost your chances of loan approval. We'll go through each section in detail, providing you with practical examples and tips to optimize your plan for success. So, let's get started!
Executive Summary
The executive summary is the first and most critical section of your business plan. It's a brief overview of your entire plan, highlighting the key points and giving readers an insight into your business.
Key elements to include in your executive summary:
Business concept: Briefly explain your business idea, the products or services you plan to offer, and the target market.
Company overview: Provide essential information about your company, including its legal structure, location, and mission statement.
Management team: Showcase the expertise and experience of your management team, emphasizing their ability to lead the business.
Market opportunity: Describe the market demand, trends, and target audience, highlighting the opportunity for your business to succeed.
Financial highlights: Summarize your financial projections, including sales, profits, and cash flow.
Loan purpose: Clearly state the purpose of the loan and the amount you're seeking.
Remember, the executive summary is often the first thing lenders read, so make it engaging and informative to grab their attention.
Company Description
The company description section is where you provide a more in-depth look at your business. It should give readers a clear understanding of your company's purpose, goals, and competitive advantages.
Key elements to include in your company description:
Business history: If your company has an existing history, briefly describe its origins and milestones achieved.
Mission statement: Articulate the purpose of your company and the value you aim to provide to customers.
Objectives: Outline the specific goals you want to achieve with your business, both short-term and long-term.
Products and services: Provide a detailed description of the products or services you plan to offer, emphasizing the benefits they provide to customers.
Target market: Identify your target audience, specifying their demographics, psychographics, and buying habits.
Competitive advantage: Explain what sets your business apart from the competition and how you plan to maintain this edge.
Market Analysis
The market analysis section demonstrates your understanding of the industry, market, and competition. It's crucial to show lenders that you've done your homework and have a comprehensive understanding of the market landscape.
Key elements to include in your market analysis:
Industry overview: Provide a high-level view of your industry, including its size, growth trends, and key players.
Market segmentation: Break down your target market into smaller segments, identifying their unique needs and preferences.
Target market characteristics: Describe the specific characteristics of your target market, such as demographics, psychographics, and geographic location.
Market demand: Present evidence of market demand, using data on customer needs, market trends, and buying behaviors.
Competitor analysis: Evaluate your main competitors, analyzing their strengths, weaknesses, and market share.
SWOT analysis: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to assess your business's position in the market.
Marketing and Sales Strategy
In this section, outline your marketing and sales strategy to show lenders how you plan to attract and retain customers, as well as generate revenue. A well-defined marketing and sales strategy is crucial to demonstrate that you have a clear plan for growth and profitability.
Key elements to include in your marketing and sales strategy:
Marketing objectives: Define your marketing goals, such as brand awareness, lead generation, or customer retention.
Target audience: Reiterate your target market, emphasizing their needs and preferences.
Unique selling proposition (USP): Highlight your USP, the main reason customers should choose your products or services over the competition.
Marketing channels: Identify the marketing channels you plan to use, such as social media, email, content marketing, or paid advertising. Explain the rationale behind your choice of channels and how they align with your target audience.
Sales process: Describe your sales process, from lead generation to closing deals. Include details on your sales team structure, training, and compensation plans.
Key performance indicators (KPIs): List the KPIs you'll use to measure the success of your marketing and sales efforts, such as conversion rates, average deal size, or customer lifetime value.
Operations Plan
The operations plan section details the day-to-day activities required to run your business. It shows lenders that you have a clear understanding of the operational aspects of your company and the resources needed to support your growth.
Key elements to include in your operations plan:
Facilities: Describe your business's physical location, including its size, layout, and any equipment or machinery required.
Production process: If applicable, detail your production process, including the steps involved, quality control measures, and production capacity.
Supply chain: Outline your supply chain, identifying key suppliers, procurement processes, and inventory management practices.
Staffing: Explain your staffing requirements, including the roles, responsibilities, and qualifications of each team member.
Management structure: Provide an organizational chart, showcasing your company's management structure and reporting lines.
Legal and regulatory requirements: Identify any relevant legal or regulatory requirements, such as licenses, permits, or certifications needed to operate your business.
Financial Plan
The financial plan is arguably the most crucial section of your business plan when applying for a loan. It demonstrates your ability to manage finances, make informed decisions, and, ultimately, repay the loan.
Key elements to include in your financial plan:
Revenue projections: Estimate your future sales, breaking them down by product or service category and showing growth rates over time.
Expense projections: Forecast your expenses, including fixed costs (e.g., rent, utilities) and variable costs (e.g., marketing, salaries).
Cash flow statement: Provide a detailed cash flow statement, showing how cash will flow in and out of your business over a specified period (typically 12 months).
Profit and loss statement: Create a profit and loss statement that projects your business's profitability over time.
Balance sheet: Prepare a balance sheet that showcases your business's assets, liabilities, and equity.
Break-even analysis: Calculate the point at which your business will break even, meaning your revenues equal your expenses.
Loan repayment schedule: Detail your proposed loan repayment schedule, including the loan amount, interest rate, repayment terms, and projected date of full repayment.
The appendices section is where you can include any additional documents or supporting materials that are relevant to your business plan. These documents may provide further evidence of your company's viability and help strengthen your case for securing a loan.
Examples of items to include in the appendices:
Resumes of key team members
Product samples or prototypes
Market research data or surveys
Letters of intent or contracts with suppliers, partners, or customers
Intellectual property documentation, such as patents, trademarks, or copyrights
Relevant licenses, permits, or certifications
Writing a comprehensive business plan for a loan can seem like a daunting task, but with the right approach and guidance, it's an achievable goal. By following the step-by-step instructions outlined in this article, you can create a well-structured, persuasive business plan that will greatly improve your chances of securing the funding you need. Remember to:
Pay close attention to your executive summary, as it sets the tone for the entire plan.
Be thorough and detailed in your market analysis, showing a deep understanding of your industry and target audience.
Develop a solid marketing and sales strategy to demonstrate your ability to attract and retain customers.
Address the operational aspects of your business, including staffing, facilities, and supply chain management.
Present a robust financial plan, complete with projections and a loan repayment schedule.
By doing so, you'll showcase your expertise, commitment, and preparedness to potential lenders, significantly increasing the likelihood of obtaining the loan your business needs to grow and succeed.
In addition to following the steps outlined in this guide, consider seeking professional assistance from a business plan consultant or specialist to review and refine your plan. Their expertise can help you identify any areas that may need improvement and ensure that your business plan is optimized for success.
Finally, remember to continuously update your business plan as your business evolves. Regular updates will ensure that your plan remains relevant and accurate, providing you with a valuable roadmap for your business's future growth and development.
With dedication, persistence, and a well-crafted business plan, you can secure the funding you need to bring your business vision to life. Good luck, and here's to your success!
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How to Write a Professional Business Plan for a Loan
Business Plan Template
- March 27, 2024
- 11 Min Read
So, are you thinking of getting a loan or funding to start an exciting business journey?
That’s great! But before you go any further, it’s very important to have a solid business plan in place.
Well, we understand that creating a successful plan for a loan can be a daunting task. That’s why we’re here to help you!
This investment-ready business plan template for loans will help you include all the essential elements in your plan, from summarizing your business concept to projecting the financial data. It not only impresses business loan lenders but also sets the stage for success.
Ready to get started? Let’s first understand how business plans will help you with loan proposals.
How business plans help in loan applications?
A business plan is a professional document that serves as a written loan proposal if you want to secure a loan for capital investment. It details every aspect of your business, including its concept, goals, market opportunity, and financial data.
Whether you’re a new entrepreneur or a small business owner, you’ll need a well-prepared business plan. It helps you persuade potential investors or lenders of its viability and potential for success.
Here are a few primary reasons why business plans are necessary in loan applications:
It helps you showcase your vision
A well-written business plan communicates your business vision effectively and allows you to demonstrate your clarity of purpose and strategic direction. It offers lenders a compelling narrative of what your business is aimed for and how it will achieve its goals.
It helps you prove your financial feasibility
Well, lenders need assurance that they’re making a wise investment. A detailed business plan presents them with realistic financial projections, along with how your business will earn money and repay the loan. This infuses confidence in lenders and convinces them that your business is a safe bet.
It helps you mitigate potential risks
Once you start your business, it naturally involves fair enough risks. However, a good business plan clarifies that you’re aware of those challenges and have backup plans or strategies to mitigate them. This shows lenders that you’ve considered different situations and keep contingency plans in place.
It helps you demonstrate your preparedness
A business plan shows lenders that you’ve carefully outlined every aspect of your business—from conducting market analysis to predicting finances. It assures that you’re serious about your business and well-prepared to manage the ups and downs of starting a business.
In short, having a solid business plan can be the cornerstone of a successful loan application that explains your business idea and how you plan to utilize the loan money to get started.
Now that you know how business plans help in a loan application, it’s time to check out and understand the key elements of a business plan for a loan template.
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Key components of a successful business plan for a loan
1. executive summary.
An executive summary is the first section of the plan, providing a concise overview of the entire business plan.
Generally, it is written in the last, as it summarizes the most important components you mentioned in your plan.
Since the potential investors or lenders would read this section first, make sure that you keep it simple, crisp, and compelling to build their confidence in your business. Also, it should not be more than 1 or 2 pages.
You may write your executive summary with a precise explanation of your business concept, the type of business you operate, and its status.
Here are a few primary elements you must add to your summary:
- Your company’s mission statement
- The product or service you intend to offer
- Market Opportunity
- Management team’s background and experience
- Growth plans or long-term objectives
- Financial projections and funding needs
2. Company Overview
As you’ll give a brief introduction in the executive summary, this chapter will expand on it, providing an in-depth understanding of your business.
Company description includes all the business-related facts, such as the startup concept, vision-mission statements, company location, etc. Also, it explains the problems or challenges you aim to solve.
In addition to that, consider answering a few questions that would help lenders to grasp the significance of your business:
- What is the legal structure of your business?
- Who is the business owner?
- Do you have any business partners?
- Why did you start this business, and when it was founded?
- What are your business accomplishments to date?
- Who will get benefits from your company’s product or service?
Note that the company overview section can be regarded as your extended elevator pitch.
So, it’s a good opportunity to present your business’s specific details and structural aspects that the financing partner needs to know.
3. Market Analysis
The market analysis section provides readers with a deep understanding of the specific industry or market in which you plan to serve.
This seems unnecessary but serves different purposes. Those who are looking to fund a franchise business should do some serious work for this section, as lenders will review it very closely.
To carefully draft this section, you should conduct thorough market research and industry analysis to define your target customers, industry trends, market demand, and competitors.
This will demonstrate that you understand the market dynamics and validate the demand for your products or services.
Here are a few elements you should include in your market analysis section:
- Ideal target market
- Market size and growth potential
- Customer segments
- Competitive analysis
- Emerging trends
- Applicable government regulations
4. Product or Service Offerings
In this section, you may provide a detailed description of your products and service offerings, along with their features, benefits, and pricing structure.
It helps you highlight what your business offers to its ideal customers, how your offerings will satisfy their needs and explains the value proposition of your products or services.
You may consider including these points in the product or service section:
- A brief description of your product & service
- Pricing details
- Intellectual property, copyright, and patent filings
- Quality measures
- Any additional offerings
5. Sales and Marketing Strategies
Your marketing and sales plan elucidates how you intend to market your products or services in greater detail. It helps you outline the marketing and sales strategies you’ll use to attract and retain potential customers.
The primary goal is to give a flexible and practical marketing and sales strategy that persuades the lenders you know how to advertise or develop a public relations campaign to reach the company’s revenue goals.
For a well-crafted marketing plan, you might consider adding the following details in your plan:
- Your target audience and brand positioning
- Detailed marketing strategy
- Sales and marketing goals and KPIs
- Sales and marketing budgets
- Customer retention plan
While reviewing your loan application, lenders would like to know how you plan to make money and how you overcome marketing and sales challenges, so ensure that this strategy is always relevant.
6. Operations Plan
The operations plan section provides a clear picture of your company’s day-to-day operations and activities. It is a detailed-oriented section that outlines how you’ll manage to run your business smoothly.
Also, operational excellence is necessary to achieve your goals, satisfy client commitments, and maximize results. So, try to mention your operational intricacies and showcase efficient systems and processes.
Here are a list of details you must include in your operations plan:
- Staffing & training
- Operational processes
- Inventory needs and supplies
- facilities & technology
- Regulatory compliance
By offering insights into these operational aspects, this section helps you instill confidence in lenders about your ability to effectively handle and grow your company.
7. Management Team
Your management team section introduces the key individuals who are responsible for driving your business ahead.
It helps lenders easily understand your team’s roles & responsibilities, educational qualifications, industry experience, and how you plan to compensate your leadership team.
Even this will assure lenders that your team is capable enough to navigate challenges, make informed decisions, and reach strategic objectives. Also, they feel confident giving you a loan—even if it’s your startup.
So, you may consider including the below information:
- Company owner profile
- Resume-styled summary of key executives
- Organizational chart
- Compensation plan
- Details of advisory board members(if any)
8. Financial Plan
A well-written and comprehensive financial plan is one of the most crucial sections of your plan, as it helps you prove to lenders your business’s financial health, growth potential, and ability to repay the business loan.
So, your financial analysis must include the projected financial statements for three years or more. The following are the key financial projections that you should add:
- Income statements
- Cash flow statements
- Capital expenditure budgets
- Balance sheet
- Break-even analysis
- Funding requirements
As well as you should also list hard or soft collateral if you possess it so that you can put it up to get a loan. Even lenders may request to add more granular data(such as cost of sales or cost per product/service).
Note that if you’re a startup and don’t carry enough data to highlight, consider including estimated costs, revenue streams, and other strategic future projections you may have.
9. Appendix
The appendix is the last section of a professional business plan that typically provides supplementary information and other supporting documents the lender may need for better understanding.
You may include the following details in an appendix:
- Business licenses and permits
- Contractual agreements or other legal documents
- Letters of reference
- Credit histories and tax returns
- Key managers’ resumes and certificates
- Product photos
By adding these details, you offer more detailed explanations or validation for your business plan, strengthening your discussions and claims.
What factors do lenders look for in a business plan
When you submit a business plan to secure funding, lenders will analyze it to evaluate the viability and creditworthiness of your loan application. Here are several key factors they look for:
Character of your management team
Lenders will assess a business’ character that includes subjective or intangible qualities like whether its owners or key executives are perceived as honest, competent, or committed. Also, they consider educational background, industry experience, skills, leadership capabilities, and credit histories. This can be critical for evaluating prospects as most lenders don’t wish to lend to whom they don’t feel trustworthy.
Your capability to repay loans
Loan officers also spend a lot of time analyzing the borrower’s ability to repay the loan. They will thoroughly examine the financial statements such as projected revenue, expenses, cash flows, growth plans, and loan payments. Further, lenders analyze the financial history to see how much revenue you have generated or how much profit you have made in the past.
The capital amount you’re seeking
While reviewing loan applications, lenders will go through your financial information that highlights how much funding you’re seeking, how much cash you carry on hand, and how much debt you have. Also, they assess your personal financial investments as a sign of commitment and seriousness. So, make sure your business plan clearly outlines your investment amount and funding needs.
Collateral or personal guarantees
In some cases, lenders may request collateral or personal guarantees to secure the loan. Thus, you should document any assets or valuable items you can offer as collateral or additional security. Even lenders may still approve your loan without collateral if you have a good credit history and a reliable business plan.
By understanding these key considerations, you can prepare a business plan that resonates with the lender’s interests and concerns. Now, let’s move to a few business plan examples for a loan.
Business plan examples for a loan
When you’re just venturing into your entrepreneurship journey, crafting a comprehensive business plan for a loan application can be overwhelming.
So, try to consider some sample business plan templates or resources to get started on the first draft of your plan. Here are a few business plan examples that you may find helpful:
- Sample business plan outline
- Small business plan template
- Comprehensive business plan writing
- Business Plan Workbook for Loan Applications
Start preparing your business plan
Finally, you understand the importance and key elements of drafting a business plan for securing a loan or funding. But it requires some extra effort to find success down the road.
If you’re still confused about where to start, Upmetrics could be a great choice. It’s a modern business plan app that helps entrepreneurs or small business owners create an actionable plan quickly.
With Upmetrics, you’ll get easy-to-follow guides, a library of business plan templates , AI support, a financial forecasting tool, and other valuable resources to streamline your entire business planning approach.
So, don’t wait and start preparing your business plan for a loan!
Build your Business Plan Faster
with step-by-step Guidance & AI Assistance.
Frequently Asked Questions
Do i need a business plan to get a loan.
Of course, most lenders or financial institutes require a solid business plan, even if you are a well-established business. A well-crafted business plan helps you highlight every essential information about your business and demonstrate to lenders that you have a realistic plan in place to generate income and repay the loan.
Can I write a business plan myself?
Definitely, you can write a business plan by yourself. Also, you can get help from various resources available, including business plan templates and guides, to create a comprehensive plan. But, if you’re unsure or need assistance, you may consider having a business plan software or hiring a professional writer.
How long should my business plan be?
The length of your business plan should be concise and focused, typically depending on its purpose. A one-page business plan is a single-page document, a lean or mini business plan comprises 1–10 pages, while a comprehensive business plan can range from 15 to 35 pages and beyond.
What's the most important element of a loan-seeking business plan?
The financial plan is the most crucial element of a loan-seeking business plan, as lenders want to check realistic and well-structured financial forecasts that present your ability to repay the loan. Also, this section can make or break a lender’s confidence and willingness to raise capital.
What format should I use?
It’s essential to select a format that can effectively convey your business idea, strategy, and financial projections to the lenders. Following are a few common options to consider:
- Traditional text-based document
- PowerPoint or Keynote presentation deck
- Executive summary or a pitch deck
So, whatever format you choose, it should align with your preferences, the lender requirements, and the complexity of your business.
About the Author
Upmetrics Team
Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more
Reach Your Goals with Accurate Planning
What Lenders Look for in a Business Plan
Helena Hauk
3 min. read
Updated October 27, 2023
Your business plan is the foundation of your business. It defines your vision and mission, and serves as a road map as you move forward. It’s one of the most important documents you’ll ever create. It’s also an invaluable tool when it comes time to apply for a business loan. What lenders look for in a business plan may surprise you, but knowing what they want (and how to give it to them) will dramatically improve your chances of getting the money you need to continue to drive your business forward.
When lenders ask for a business plan, they are looking specifically for the following items:
- History of the business
Where did your business start and how has it grown? Be sure to note any unique challenges you faced and how you addressed them, as this will demonstrate your business acumen and your ability to adjust to changing market needs.
- How revenues are generated
Lenders want to get their money back, so they are especially interested in knowing how you make yours. Explain exactly how customers are served, how the product or service is delivered, and how money is collected.
Let lenders know who is at the helm and what relevant skills, knowledge, and experience they bring to the table. I emphasize the word “relevant” here because lenders want to see how adept your management team is at leading and growing your specific business.
Lenders want to know who you serve, how large the population is, and how viable the market is (e.g. affluence, room for growth, etc.). Lenders also want to know who you are competing with in this space and how you are setting yourself apart. Note all marketing and publicity you are doing (regular social media, strategic partnerships, presentations, broadcast advertising, etc.) so you can demonstrate activity toward continual revenue creation and growth.
- Historical financials with debt coverage ratios
Detailed financials showing all revenue, assets, liabilities, and repayment structures are necessary to give lenders a clear snapshot of the financial health of the business. This is one area where many business loans are killed either because of poor or inaccurate accounting by the business or due to insufficient cash flow and debt service coverage ratios – in other words, not having enough cash on hand to make your loan payments.
- Projections
Lenders also want to see what you expect to happen financially, looking forward. Discuss both what will occur without funding as well as what projected growth you expect should you receive financing. Be sure to include projections regarding job creation, market growth (e.g. if you receive financing, you will be better able to serve your market or serve additional markets), product development, and anything else impacted. It is also important to consider seasonal changes or cyclical changes to the business and what financial impacts those changes might have.
What assets does the company currently own? Include any patents, real property, or other collateral that can be leveraged against your debt. Personal property that is available like rental properties, ranch land, etc. can also provide additional collateral for underwriting consideration.
- Purpose of the project
Last but not least, you need to state why you are asking for this loan. What need does it serve? Is it to expand, to open a new location, to move to a better location, to install new equipment, or some other business goal? Be as detailed as possible, especially if you are looking to get an SBA loan or other economic incentive that is tied to specific policy directives. They want to know exactly where their money is going.
Of course lenders look for items beyond the business plan, including things such as secondary repayment sources (for certain loans), residency, criminal record, and more. Be responsive to all lender requests, no matter how daunting or seemingly unnecessary the request, as this will help keep the process moving. The key is to be as prepared as possible with as much information as possible so you can demonstrate to the lender that your company is “good for it.” With lending the way it is today, you need to do everything you can to improve your chances. Don’t let your business plan be the thing that keeps you down.
As the President of 5th Gear Consulting Helena Hauk assists small to mid-sized businesses with preserving and generating capital, project management, strategic planning, and business development.
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Every business owner can benefit from writing a business plan, including those in the early stages of launching a business . A well-crafted business plan communicates the business’s strategy for growth to key leaders and investors. It’s also an important step to getting a business loan since many lenders require it.
Let’s walk through the steps and elements of writing your ideal business plan.
Key takeaways
- A business plan outlines how you plan to bring products or services to market
- Many lenders require a business plan be included with a loan application
- You can choose to write a lean or traditional business plan
- It covers everything from market research to your marketing and financial plan.
What is a business plan?
A business plan is a document that outlines a business’s strategy for bringing a product or service to market. It describes the company, product idea and goals or steps that the business will take to achieve growth. The document includes multiple sections that provide insight into each part of the strategy.
The business plan can be a simple document called a lean business plan or a more detailed traditional business plan. The lean business plan covers the basics of the company, product, target customers and how it will get revenue. It may only be one page with short descriptions for each part.
The traditional business plan includes more depth on the goals, measurements, research and marketing strategies to get the business where it’s going. Here are key differences in the information written for each type of business plan:
Lean business plan | Traditional business plan |
---|---|
Short company description | Executive summary |
Value proposition | Company description and management structure |
Target customers | Value proposition |
Revenue streams | Market and competitor research |
Funding and resources | Goals and performance metrics |
Milestones to achieve | Marketing strategy |
Financial forecast and budget | Funding sources |
Financial forecast and budget |
Although there’s no one-size-fits-all approach, follow these steps to create a strong business plan.
Write an executive summary
An executive summary is the introduction to a business plan, giving the key details about your business model and the product or service you’re offering. While there’s no strict formula for writing this section, you should include all the relevant details that you’d want a key partner or investor to know.
It should describe your product or service idea, target market and key objectives for growth within the next few years. It may also summarize your marketing and sources of revenue or funding.
You can adjust what to include based on the exact business you’re starting and its business model. Most business plans keep the executive summary to one to two pages.
Create a company description
The company description should overview important details about your company. It can state your company’s name, location and type of entity as well as describe its history. It should also clearly define the vision that you have for your company’s future in the form of a mission or vision statement.
You may also outline the structure for managing the business, listing key roles and responsibilities and the people filling those roles. Depending on the details you included in the executive summary, you might include information about your product or service.
Describe your value proposition
The value proposition is your chance to pitch what makes your business stand out. It identifies the customer’s problem or gap in the market for the product or service you’re offering. It then goes into detail about how your business will solve the problem.
The value proposition can also explain major barriers that customers have before making a decision and what your business will do to break through those barriers. It shows leaders and investors that you have a thoughtful purpose behind the business you’re creating.
State your business goals
The path to achieving success starts with knowing what success looks like. Many business plans state its main objectives in the company description. Others describe those goals in a separate part of the business plan to dive deeper into the specific goals.
You can also include key measurements you’ll use to gauge whether your business is achieving its goals. You would then use these goals in other business planning documents, further breaking them down into defined short-term steps that ladder up to the larger goals.
Outline your product and service
Next, you want to dive into the main product or service that your business is offering. Explain what the product is, how it works and the benefits that it brings to customers. If you’re planning to make multiple products, you can include a description of each product line. Show how this product or service is set apart from similar products from competitors.
You can also use this section to show how the product or service is produced, including cost of supplies and the price at which you plan to sell. Let the investors and stakeholders know if you have a trademark or patent for the products you’re creating.
Give a summary of market research
Next comes market research, the part of the plan where you do your due diligence to gather information and understand your target customers and competitors. First, you want to understand your target customers’ needs and any barriers they might have to buying your product.
You want to look for information about their demographics and how they might respond to the product you’re offering. This information will help you when designing your product and marketing it in a way that resonates with customers.
Then, you can look at the economy around your product, such as average pricing and sales revenue. This also includes research about your competitors, the market share that they hold and the barriers to entering your market. This section may include data from data research companies, surveys, focus groups and interviews.
According to the U.S. Small Business Administration , the questions you’re trying to answer include:
- Market size, or how many people may want to buy your product
- What people are willing to pay for your product
- Similar products already available
- Who your competitors are
- How your industry is doing
- Typical revenue gained by small businesses in your industry
Summarize a marketing strategy
Once you’ve clearly defined your product and who you’re selling to, you can come up with a strategy for how you’ll reach and sell to customers. In this section, you’ll include the different marketing channels you’ll use to promote your products and services.
These may include direct mailers, social media, traditional or online advertising or media events. The exact channels you use will depend on where you can easily find your target customers.
You can also describe the key messaging that you plan to use during marketing, which will pinpoint the value that it offers to customers. The marketing plan should also include the cost of marketing to different channels and your marketing budget. You can then outline the marketing goals and measurements you’ll use to see if you’re meeting those goals.
Create a logistics and operations plan
The logistics and operations section of your business plan is a detailed description of how your business will bring products and services to market. It explains how the business will run on a day-to-day basis. It should highlight your company’s management structure, give an overview of processes and describe the workflow from end to end. It can also include data on how many products you can make or how long it will take to make products or offer services.
Create a financial plan
Now that you’ve laid out the research, goals and planning, you can use that information to forecast revenue and build a financial plan. Use any past revenue or sales history as a starting point. Then, refer to your company’s recent growth and goals to calculate future financial growth.
If you’re a startup , you can use market research to estimate revenue for a startup in your industry. You can either forecast revenue manually or find software that projects revenue for you.
In your financial plan, you also want to create and track your business budget . You’ll track your estimated and actual revenue, updating regularly to keep the revenue forecast accurate and realistic. Next, you’ll list all expenses and their amounts, including one-time, variable, fixed or seasonal expenses. Here are some examples of different business expenses:
- One-time or capital expenses: Equipment, real estate, furniture, commercial vehicles, business licenses
- Variable expenses: Inventory, utilities, fuel, office supplies, shipping services, card processing fees
- Fixed expenses: Employee salaries and benefits, software, web hosting, office or equipment leases, business loan repayments
Business plan resources
Writing your business plan will take more than putting pen to paper. Try these resources to help you gather data, set up your finances and more:
- Business plan templates. Creating a business plan for the first time? Learn by looking up examples of other business plans or templates like these from Smartsheet .
- Software for accounting and financial planning. Many small businesses use Quickbooks, Xero or Netsuite to track revenue and expenses. These may also forecast revenue based on sales history.
- Business loan resources. To cover your funding needs, think through the types of business loans that would best serve your business. Once you’ve landed on a loan, compare features and interest rates to help you make a decision.
- Survey tools. For in-depth market research, you can build a survey and send to your target customers through a data research company like GWI.
Small business mentoring
Experienced mentors can guide you to making effective business decisions and unlock new potential for growth. Where to find small business mentors:
- SBA. You can find resources and free or low-cost mentors through the SBA’s local assistance tool .
- Small Business Development Centers. SBDCs provide specialized training programs in your local area covering specialized topics like marketing, data research and business management.
- Community Development Financial Institutions. CDFIs are financial organizations like banks and credit unions that are built to develop the community. Alongside banking and lending services, CDFIs offer training programs and resources.
- SCORE. SCORE is an organization that partners with the SBA to bring resources to small business owners. Mentorship is at the core of what the organization does, and it can match you with a local mentor through its online locator tool.
- Local Chamber of Commerce. These local organizations are known for supporting business networking. They may help you find a mentorship program, or you may build a relationship with another successful entrepreneur through networking events.
- Nonprofit organizations. Some nonprofit organizations are dedicated to supporting small business owners with funding, trainings and mentorship programs. These are typically local programs. For example, NYPACE is a nonprofit that offers free consulting to underserved entrepreneurs in New York.
Bottom line
Your business plan should outline key information about your company, products and the strategy for getting those products in the hands of your customers. Every business plan looks different, but there is essential information to include in every plan, such as who your target customer is and your expected revenue. The business plan serves to help you get business funding and outline exact goals and steps to growing your company.
Frequently asked questions
Do i need a business plan to apply for a business loan, how do i write a simple business plan, what basic items should be included in a business plan, related articles.
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- Business Loans
How To Get A Business Loan In 5 Steps
Updated: Aug 29, 2024, 12:22pm
A business loan can provide the funds you need to expand operations, cover day-to-day expenses and purchase equipment or inventory. If you’ve never applied for a business loan, you might be unsure about where to begin or which documents are required.
Here’s a simple guide that walks you through the process of evaluating your options and preparing your business loan application in five easy steps.
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1. Decide Why You Need Financing
There’s more than one kind of small business loan. Deciding why you need financing will help you choose the right kind of loan. Here are a few common scenarios:
- Buy new equipment Some lenders offer equipment loans . This type of loan is designed to help you purchase business equipment, like machinery or office furniture. The loan is secured by the equipment, so the lender can seize it if you fail to repay the loan.
- Borrow a small amount of money. If you need to borrow a small amount of money, consider applying for a microloan. The U.S. Small Business Administration (SBA) has a Microloan program that allows qualified applicants to borrow up to $50,000. In addition, there are not-for-profit organizations that offer microloans, such as Kiva and the Women’s Microfinance Initiative.
- Establish a business. Since most lenders have minimum time in business requirements, it can be tough to find one that will issue you a startup loan for a new business . If you’re just starting out, you may have to apply for a microloan or a business credit card . You may find it easier to qualify for a business credit card than other types of business loans since approval is based on your personal credit score.
- Pay for day-to-day operations. A working capital loan —a short-term loan used to cover daily expenses, like rent and payroll—can help you cover temporary cash flow problems.
- Borrow money on an as-needed basis. If you don’t know the exact amount you need to borrow, a business line of credit could be a good option. Once a lender issues you a line of credit, you can withdraw funds up to a certain amount to cover business expenses and only pay interest on the amount you borrow.
Funding Turnaround Time
As you consider different types of financing for your business, consider how quickly you need to receive your funding. Each loan option will have different turnaround times once you submit an application, and if you need your funding quickly, some options may be better than others.
Many loans, including loans from banks and credit unions, can take 30 or more days to be funded. Yet, this can vary based on the lender and your application, including if any asset backing the loan needs to be assessed.
If you need a quick turnaround time for funding, some SBA loans can be funded within 10 days, and there are online lenders that offer fast business loans . These loans, which include both traditional loans and equipment loans, can be funded within a day in some cases.
2. Check Your Eligibility
Although business loan requirements vary, here are four things lenders are likely to consider when reviewing your small business loan application:
- Credit score. When you apply for a business loan, a lender will review your personal and business credit scores . They help the lender assess the likelihood you’ll repay your loan. In general, the higher your credit score, the greater your chances of loan approval and receiving a low interest rate.
- Collateral and/or personal guarantee. Some lenders require you to pledge collateral —something of value, such as equipment or inventory—it can seize if you default on the loan. Some lenders may also require a personal guarantee, meaning you have to secure the loan with personal assets, such as your savings, home or other valuable possessions.
- Time in business. A traditional bank typically requires a business to have been in operation for at least two years, while an online lender usually requires only one year. If you’ve been operating your business for less than one year, don’t get discouraged. Some online lenders will approve qualified applicants who have only been in business for six months.
- Annual revenue. Your total annual sales are also a relevant factor. Before applying, ask a lender what the requirements are and review your business finances to see if you meet them.
3. Compare Business Lending Options
There are several places you can find small business loans. Here are four of the most common types of lenders.
Online Lenders
Online lenders offer a variety of loan products to small business owners, including term loans, merchant cash advances, lines of credit and microloans. Loan approval rates were lower for online lenders than traditional banks as of 2022—71% versus 82%, respectively—according to the 2023 Small Business Credit Survey (SBCS) by the Federal Reserve.
Nonetheless, online lenders often have less stringent requirements than traditional banks. As a result, you may find it easier to get approved for a business loan with an online lender if you have less-than-stellar credit. In addition, online lenders often have much faster turnover—some may issue funds as soon as the same business day.
A major downside of taking out a business loan with an online lender, however, is that it often charges higher interest rates than a traditional bank.
Related: Average Business Loan Rates: What Will You Be Charged?
Traditional Banks
Traditional banks provide many of the same types of business loans as online lenders. The main advantage of applying for a small business loan with a bank versus an online lender or microlender is that it typically offers lower rates for well-qualified applicants.
One disadvantage of applying for a business loan with a bank is that it often has more stringent eligibility requirements. If you have a bad personal credit score (a FICO score less than 580), you will likely have a hard time qualifying without a co-signer—someone who agrees to repay the loan if you fail to meet your payment obligations.
If you opt for funding from a bank, a small bank may be a better option versus a larger one. A majority of borrowers were satisfied with their experience and few were frustrated by long wait times, according to the 2023 SBCS survey. Fewer borrowers who worked with large banks were satisfied with their experience and more were frustrated by long waits for funding.
Microlenders
Microlenders are typically not-for-profit organizations that issue microloans up to $50,000 to qualified applicants, often designed to provide financing for business owners who don’t qualify for traditional business loans. Microlenders usually have less stringent eligibility requirements.
For example, the microlender Kiva does not have a minimum credit score requirement. Instead, it approves applicants based on “social capital.” To qualify, you have to get a certain number of people to lend money to you through Kiva’s platform before your loan request becomes public on their website.
SBA Lenders
Many lenders offer SBA loans , which the Small Business Administration guarantees. SBA loans have maximum loan amounts of up to $5 million and terms up to 25 years, depending on the loan type and use.
Qualification requirements can vary, but generally, your business must be for-profit, do business in the U.S. and be creditworthy. For businesses that qualify, SBA loans can have competitive interest rates, low fees and high loan amounts.
The most common types of SBA loans include:
- SBA 7(a) loans: 7(a) loans are intended for small businesses to cover business-related expenses, including working capital, buying equipment, acquiring real estate, among other uses. There are multiple types of SBA 7(a) loans , with maximum loan amounts of $5 million with terms up to 25 years. These loans are most often available through banks and other financial institutions.
- SBA 504 loans: The SBA’s 504 loans offer funding for major assets that grow your business and headcount, including building or buying buildings and purchasing long-term equipment. These loans are available through certified development companies (CDCs), with terms as long as 25 years.
- Microloans: Microloans offer businesses up to $50,000 to cover the cost of launching and expanding. These loans are available through nonprofit organizations, and the maximum repayment terms are six years.
Your business can find a lender for an SBA loan using the SBA’s Lender Match tool.
Comparing Offers
As you shop for loans from various lenders, use a business loan calculator to calculate the costs of each loan. This can help you find the lowest cost financing option.
4. Gather the Required Documents
Once you understand your lending options, gather the required documents. A lender will likely ask for these items:
- Personal and business tax returns
- Business licenses
- Articles of incorporation
- Personal and business bank statements
- Profit and loss statements
- Financial statements
- Business plan
- Building lease
If you’re unsure what documents are needed, contact the lender before applying.
Loan amounts
$500 to $5 million
As low as 3%
Minimum credit score
Eligibility
- Minimum Credit Score: 560
- Time in Business: Six Months
- Minimum Annual Revenue: $50,000
Funding time
Applying through Lendio takes 15 minutes. After you review your offers and are approved by your lender, you can receive your funds in as little as 24 hours.
5. Submit Your Application
The final step is to submit your small business loan application. Depending on what lender you’ve decided to work with, you can do this online or in person.
Here’s some information a lender might ask for:
- Business name
- Social Security number (SSN)
- Desired loan amount
- Loan purpose
- Business Tax ID
- Annual revenue
Once you submit your application, you’ll have to wait for an approval decision. If your loan is approved, a lender will send you a loan agreement to sign before issuing your funds or a line of credit you can draw from.
Types of Business Loans
Depending on your business’s needs, one loan type may work better than another. Before accepting any financing, consider various business loans so that your business is best served by the loan.
- SBA loans. SBA loans are small business loans guaranteed by the Small Business Administration. These loans include SBA 7(a) loans, 504 loans, CAPlines, Microloans and others, each of which serve different purposes. SBA loans often come with lower interest rates and down payments than other options, but you’ll often need to be an established business to qualify.
- Term loans. Term loans are traditional installment loans that are repaid over predetermined terms. Banks, credit unions and online lenders all offer these loans and while some have limited uses, many can be used for most business-related expenses. They’re typically available up to $500,000 with APRs starting around 9%.
- Lines of credit. A business line of credit is a form of financing that your business can draw from on an as-needed basis, making it a good option for ongoing cash flow issues. The borrower has access to the line of credit for a set period of time up to a predetermined limit. Once that draw period is over, the borrower has to repay the loan, with interest. APRs are typically anywhere between 10% and 99%.
- Invoice factoring and financing. With invoice factoring , your business sells outstanding invoices to a factoring company at a discount. This can be an effective way to get paid for outstanding invoices quickly, rather than waiting for customers to pay. APRs for invoice factoring are typically between 10% and 79%.
- Merchant cash advance. A merchant cash advance works by giving a lender a portion of your future sales, making this a good option for businesses that have a high volume of sales and need cash quickly. A lender will lend your business money and then that money will be repaid with a percentage of your sales on a daily or weekly basis.
- Equipment financing. Equipment financing funds the purchase of equipment or machinery, with the purchased equipment backing the loan. These loans can be used for anything from office furniture to manufacturing equipment, and terms can be as long as 25 years with limits of up to $1 million.
How To Get Approved for a Business Loan
Business loan eligibility requirements vary by lender, but in general, you and your business must meet these qualifications to get a business loan:
- Credit score. Most lenders will require a personal credit score of at least 670. If your business has been in operation for at least two years, many lenders will also have business credit score requirements.
- Time in business. Lenders will often require your business to have been in operation for at least six months to two years.
- Business revenue. To qualify for a business loan, your business will need $100,000 to $250,000 in annual business revenue.
How To Choose the Right Business Loan for You
Choosing the best business loan comes down to comparing loans you qualify for and determining which loan is the right fit. Here are loan factors to weigh across many loans.
- Annual percentage rate (APR). A loan’s APR represents what a loan costs on an annualized basis, including interest and fees. Comparing APRs can give you an apples-to-apples idea of which business loans will be the most and least affordable.
- Fees. Lenders may charge upfront fees to process your loan application. Projecting these fees and factoring them into the equation can also help you compare costs.
- Repayment terms. Terms for business loans can range from one year to 25 years. Choosing a long loan term can decrease your monthly payments but increases how much interest you’ll pay over time. The right loan term for you depends on your goals and what installment payments you can afford.
- Funding speed. While business loans from major banks might provide competitive rates for borrowers with strong credit, the application process can be cumbersome. If funding speed is a high priority, online lenders may offer faster funding.
Frequently Asked Questions (FAQs)
How hard is it to get a business loan.
It can be difficult to get a business loan, but qualification requirements vary by lender. To find a lender where your business is eligible for a loan, consider shopping around for lenders and prequalifying where possible.
What credit score is needed for a business loan?
Since lenders have different eligibility requirements, the personal credit score you need to qualify for a business loan varies. That said, minimum credit score requirements may range from 500 to 680.
The business credit score needed to qualify also varies from lender to lender. Plus, it depends on the type of loan you’re applying for and what business credit score a lender uses. For example, when it comes to SBA loans, you’ll typically need a minimum business credit score of 155 to pass the SBA’s pre-screen process. However, most lenders set their minimum score requirements between 160 and 165.
How can I get a business loan with no money?
Although most lenders have annual revenue requirements, it’s possible to get a business loan if your business doesn’t have any money. Some lenders offer no doc business loans—loans that don’t require verification of business income. To qualify, you’ll likely need to have excellent credit and provide a personal guarantee.
Can I get a business loan with bad credit?
Although you’ll likely find it tougher to get approved for a small business loan with bad credit , it’s possible. Some lenders specialize in offering business loans to borrowers who have bad personal credit scores . However, If approved, a lender will most likely charge you a higher interest rate.
To receive a lower interest rate and boost your approval odds, consider applying with a co-signer who has a good credit score (at least 670, according to FICO) and decent income, if possible. A co-signer is someone who agrees to repay your loan if you default. Before you ask someone to co-sign for you, make sure they understand that a missed payment can cause damage to their credit.
How can I get approved for a business loan without collateral?
Certain lenders may be willing to approve you for a business loan without collateral if you sign a personal guarantee. Providing a personal guarantee means that you legally agree to be personally responsible for paying back the loan with your own assets or savings if the business cannot.
Since eligibility conditions vary by lender, shopping around can help you find a loan with application criteria that fits your situation. You may have the best shot at qualifying for a no-collateral loan through an online lender that has flexible application requirements.
How can I get a business loan from a bank?
The process for taking out a business loan from a bank can vary by financial institution. Some major banks have online applications where you input information about yourself and your business to apply. In other cases, you’ll have to visit a branch to apply.
Information you must provide to start an application could include your business name, the date you started the business, gross annual revenue and annual household income for all owners. Brick-and-mortar banks tend to have more stringent eligibility requirements compared to online lenders; having strong credit and financials may be necessary to qualify.
Looking for a business loan?
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Jerry Brown is a personal finance writer based in Baton Rouge, La. He's been writing about personal finance for three years. Financial products he enjoys covering include credit cards, personal loans, and mortgages.
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How to Write a Business Plan for Loan with Free Template
A business plan for bank loan is instrumental in getting a loan and funding for your business. When you approach the lenders or investors with a proper business plan , you increase your chances of getting a loan for your business plan.
Wondering how to write a business plan for a loan that could get you approved? Read our guide on the topic, check the business plan sample for bank loan, and use our business plan for loan template to make a killer business plan.
Get our affordable business plan writing services now!
Why do you need business plan for bank loan.
A business plan clears your mind about business, helps you prepare for it, and makes you a good candidate for loans, funding, and investments. In short, writing a business plan for a loan is worth it.
For Later: To learn more about how to write a business plan specifically for a bank loan, check out our bank ready business plan .
A Business Plan Helps You Get Loans and Funding
When you present your business idea before investors and lenders (or anyone else you are looking to for funding), you look serious with a business plan.
You may not need a book in the name of a business plan but you need to present your business idea in a convincing way.
When they know your business idea is sound and you can return the loan, they will be inclined to give you a loan.
A Business Plan Increases Your Chances of Business Success
A research on the impact of business planning shows that the businesses that start with proper planning have more chances of success.
A business plan helps both the new firms and the established firms.
A Business Plan Helps you Grow Strategically
A business plan is a road-map for your business growth, whether you use it as a roadmap or not. When you put effort into making a business plan, you set priorities, establish goals, create a strategy for achieving those goals, and set a time frame for achieving those goals.
A Business Plan Helps You Measure Business Growth
The market conditions will never be exactly the same as you had expected in the business plan.
Here, your business plan will help you compare planning against actual developments. You can see if you are going in the right direction as you planned or you need to change course.
Maybe you need to make a new business plan as your business might take a different shape than you expected.
What is included business plan for bank loan?
A business plan starts with an executive summary that briefly describes the business idea and ends with the appendix that includes lengthy financial documents or other reference materials.
These are the parts of a business plan.
- Executive Summary
- Business Overview
- Business Objectives and Goals
- Competitor Analysis
- Market Analysis
- Product and Services
- Operational Plan
- Business Structure and Management
- Financial Analysis
- Marketing and Sales
Process of Writing a Business Plan for a Bank Loan
Let’s see what you will write in each of the above-listed sections of the business plan for loan.
Executive Summary: Write this section after you have completed the business plan. Briefly discuss your business idea and its parts.
Business Overview: Include basic details about your business like business name, address, year established, etc.
Business Objectives and Goals: Discuss what are the short-term and long-term business goals and how do you plan to achieve them.
Competitor Analysis: Conduct an analysis of your direct and indirect competitors. A SWOT analysis of your competitors can help you identify opportunities for creating your competitive advantage.
Market Analysis: Discuss market conditions in your industry. Is your target industry seeing a growth trend or a decline? What are the driving factors for growth in your industry?
Product and Services: Introduce the products and services of your business, how your product or service works, how you will price them, and what is your sales and distribution strategy for your products or services.
Operational Plan: Explain your operation plan and discuss how you plan to run your business. The operation plan will discuss organizational structure, team working, and almost all aspects of business operations.
Business Structure and Management: Introduce business managers and key employees here. Also briefly discuss the legal structure of your business like if you are C-corp, S-corp, LLC , etc.
Financial Analysis: Discuss initial business costs, running cost, business break even cost, the amount of funding you need and how you will spend that funding. Also create a financial forecast for your business.
Marketing and Sales: This section will include the marketing and sales plan for your products or services.
Try to make it detailed so that the bank or your lender can understand how you will make your business profitable and if you will have solid capacity to pay back the loans.
Appendix: Anything you didn’t or couldn’t mention in the previous business plan sections will go here. For example, you can include extended financial reports, research about your industry, detailed CVs of your team and management, etc.
Download Free Example Business Plan for Loan
Make business plan for loan quick and easy, use this business plan template for loan.
How to create a business plan for a loan with a Free Template?
A template is an easy and straightforward way to write a business plan. A template gives you step by step instructions on what each business section is about and how to write it.
Wisebusinessplans offers business plan for bank loan template that guides you with questions in every section of the business. Simply answer the questions in each section and your business plan will be ready in no time.
These are the steps to writing a business plan for small business loan with a template:
Collection Business Information : Make business information available, keep business documentation at hand as you will need to use data from these documents.
Write Business Plan : Proceed with writing the business plan. You will not stop until you reach financial analysis.
Prepare Financial Projections : When you are applying for a debt, the lender will most closely look at your financial projections. Take your time to write financial projections. Make sure you sound convincing.
Also, don’t bury information in the spreadsheets or too much data. State inference you draw from the data first, include necessary financial projections in the business plan and put the rest of them into the business plan appendix.
Proofread and Revise : Business plan is a thorough document. It is highly likely to leave some holes in the first draft. Proofread your business plan at least once to check for language and factual mistakes. You also come up with a new and better way of saying something.
Get Second Opinion : Engage a trusted friend, or family member, or an advisor and get their opinion on your business plan. Their unique perspective will force you to improve it,
Sample Of Business Plan For Loan And Funding
Want to see a sample on the quest of ‘how to make a business plan for a loan’, check the link below.This business plan for bank loan example will help you see how an actual business plan for a bank looks like and what is the end-product you are working towards.
Business Plan for Loan
Get this simple business plan template and make better business plan
A business plan is essential when applying for a loan as it provides lenders with a comprehensive understanding of your business, including its objectives, financial projections, market analysis, and operational strategies. It demonstrates your preparedness and increases the likelihood of securing funding.
To write a business plan for a loan, start by outlining your executive summary, company description, market analysis, products or services, marketing and sales strategies, organizational structure, financial projections, and appendices. Utilizing a free business plan template can help guide you through the process.
Free business plan templates are widely available online. You can search for reputable websites or organizations that offer templates specifically designed for writing business plans for loans. These templates typically provide a structured format and guidance to ensure you include all the necessary components.
The financial projections section of your business plan should include a sales forecast, cash flow statement, profit and loss statement, and balance sheet. It is important to provide realistic estimates based on thorough market research and a detailed understanding of your business’s financial performance.
Absolutely. Seeking assistance or feedback when writing your business plan for a loan is highly recommended. You can consult with business advisors, mentors, or industry experts who can provide valuable insights and help ensure your business plan is comprehensive, well-structured, and compelling to potential lenders.
Want to write a business plan?
Hire our professional business plan writers now!
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Bank Business Plan Template
Written by Dave Lavinsky
Bank Business Plan
Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their banks.
If you’re unfamiliar with creating a bank business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.
In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a bank business plan step-by-step so you can create your plan today.
Download our Ultimate Business Plan Template here >
What Is a Bank Business Plan?
A business plan provides a snapshot of your bank as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.
Why You Need a Business Plan for Your Bank Business
If you’re looking to start a bank or grow your existing bank, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your bank to improve your chances of success. Your bank business plan is a living document that should be updated annually as your company grows and changes.
Sources of Funding for Banks
With regards to funding, the main sources of funding for a bank are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for banks.
Finish Your Business Plan Today!
How to Write a Business Plan for a Bank
If you want to start a bank or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your bank business plan.
Executive Summary
Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.
The goal of your executive summary is to quickly engage the reader. Explain to them the kind of bank you are running and the status. For example, are you a startup, do you have a bank that you would like to grow, or are you operating a chain of banks?
Next, provide an overview of each of the subsequent sections of your plan.
- Give a brief overview of the bank industry.
- Discuss the type of bank you are operating.
- Detail your direct competitors. Give an overview of your target customers.
- Provide a snapshot of your marketing strategy. Identify the key members of your team.
- Offer an overview of your financial plan.
Company Overview
In your company overview, you will detail the type of bank you are operating.
For example, you might specialize in one of the following types of banks:
- Commercial bank : this type of bank tends to concentrate on supporting businesses. Both large corporations and small businesses can turn to commercial banks if they need to open a checking or savings account, borrow money, obtain access to credit or transfer funds to companies in foreign markets.
- Credit union: this type of bank operates much like a traditional bank (issues loans, provides checking and savings accounts, etc.) but banks are for-profit whereas credit unions are not. Credit unions fall under the direction of their own members. They tend to serve people affiliated with a particular group, such as people living in the same area, low-income members of a community or armed service members. They also tend to charge lower fees and offer lower loan rates.
- Retail bank: retail banks can be traditional, brick-and-mortar brands that customers can access in-person, online, or through their mobile phones. They also offer general public financial products and services such as bank accounts, loans, credit cards, and insurance.
- Investment bank: this type of bank manages the trading of stocks, bonds, and other securities between companies and investors. They also advise individuals and corporations who need financial guidance, reorganize companies through mergers and acquisitions, manage investment portfolios or raise money for certain businesses and the federal government.
In addition to explaining the type of bank you will operate, the company overview needs to provide background on the business.
Include answers to questions such as:
- When and why did you start the business?
- What milestones have you achieved to date? Milestones could include the number of clients served, the number of clients with positive reviews, reaching X number of clients served, etc.
- Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
Industry Analysis
In your industry or market analysis, you need to provide an overview of the bank industry.
While this may seem unnecessary, it serves multiple purposes.
First, researching the bank industry educates you. It helps you understand the market in which you are operating.
Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.
The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.
The following questions should be answered in the industry analysis section of your bank business plan:
- How big is the bank industry (in dollars)?
- Is the market declining or increasing?
- Who are the key competitors in the market?
- Who are the key suppliers in the market?
- What trends are affecting the industry?
- What is the industry’s growth forecast over the next 5 – 10 years?
- What is the relevant market size? That is, how big is the potential target market for your bank? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.
Customer Analysis
The customer analysis section of your bank business plan must detail the customers you serve and/or expect to serve.
The following are examples of customer segments: individuals, small businesses, families, and corporations.
As you can imagine, the customer segment(s) you choose will have a great impact on the type of bank you operate. Clearly, corporations would respond to different marketing promotions than individuals, for example.
Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.
Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.
Finish Your Bank Business Plan in 1 Day!
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Competitive Analysis
Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.
Direct competitors are other banks.
Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes trust accounts, investment companies, or the stock market. You need to mention such competition as well.
For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as
- What types of customers do they serve?
- What type of bank are they?
- What is their pricing (premium, low, etc.)?
- What are they good at?
- What are their weaknesses?
With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.
The final part of your competitive analysis section is to document your areas of competitive advantage. For example:
- Will you provide loans and retirement savings accounts?
- Will you offer products or services that your competition doesn’t?
- Will you provide better customer service?
- Will you offer better pricing?
Think about ways you will outperform your competition and document them in this section of your plan.
Marketing Plan
Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a bank business plan, your marketing strategy should include the following:
Product : In the product section, you should reiterate the type of bank company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide savings accounts, auto loans, mortgage loans, or financial advice?
Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.
Place : Place refers to the site of your bank. Document where your company is situated and mention how the site will impact your success. For example, is your bank located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.
Promotions : The final part of your bank marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:
- Advertise in local papers, radio stations and/or magazines
- Reach out to websites
- Distribute flyers
- Engage in email marketing
- Advertise on social media platforms
- Improve the SEO (search engine optimization) on your website for targeted keywords
Operations Plan
While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.
Everyday short-term processes include all of the tasks involved in running your bank, including reconciling accounts, customer service, accounting, etc.
Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sign up your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your bank to a new city.
Management Team
To demonstrate your bank’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.
Ideally, you and/or your team members have direct experience in managing banks. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.
If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a bank or successfully running a small financial advisory firm.
Financial Plan
Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.
Income Statement
An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.
In developing your income statement, you need to devise assumptions. For example, will you see 5 clients per day, and/or offer sign up bonuses? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.
Balance Sheets
Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your bank, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.
Cash Flow Statement
Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.
When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a bank:
- Cost of furniture and office supplies
- Payroll or salaries paid to staff
- Business insurance
- Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment
Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your bank location lease or a list of accounts and loans you plan to offer.
Writing a business plan for your bank is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the bank industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful bank.
Don’t you wish there was a faster, easier way to finish your Bank business plan?
OR, Let Us Develop Your Plan For You
Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success. See how a Growthink business plan consultant can create your business plan for you.
Other Helpful Business Plan Articles & Templates
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Writing a business plan in 9 steps
Discover all the doors a solid business plan can help open for you, including business banking accounts, loans and other forms of funding. Presented by Chase for Business .
Whether you're starting your first business or your company is seeking funding , a business plan is essential for charting your path to success.
A well-written and researched business plan can act as a roadmap that outlines your plan for selling and marketing your products and services, making profits and growing over a period of three to five years. Your plan can also help position your company within the industry and set your business apart from competitors.
With the right tools and a little excitement, you can write a business plan. In this article, you'll learn how to write a business plan in a step-by-step process.
1. Ask these questions
To get in the right frame of mind and gather necessary details for writing an effective business plan, ask yourself the following questions:
- Why do I want to start this business? What’s my reasoning or inspiration?
- How does my business stand out from the competition?
- What is my unique value proposition?
- Who are my target customers? How can I reach them?
- Who is already on my management team? What gaps do I need to fill?
- How can my business make a profit? How soon will it break even?
Knowing the answers to these questions will help guide the structure and cadence of your business plan.
2. Research before you write
Your business plan should be a well-researched, actionable document that you can return to again and again. To get the information you need, use the following tactics when writing a business plan:
- Do a SWOT analysis. Consider your company’s strengths, weaknesses, opportunities and threats. This type of analysis allows you to identify what sets your business apart and plan for potential risks.
- Perform due diligence. If you’re planning to buy an existing business, make sure you research the company’s finances, sales, inventory and other aspects to ensure it’s a sound investment.
- Use Porter’s Five Forces . This analytical approach is a framework for analyzing your company’s competitive environment.
3. Think about your audience
Ask yourself, who will read my business plan, and what kind of information do they need? For example, if you’re looking for funding, you should include plenty of financial data and forecasting. If you’re seeking to bring on new business partners, you should include a detailed section where you outline how the business intends to support growth over the next three to five years.
If you want to share your business plan with different types of stakeholders, think about writing more than one version. This will allow you to make sure every reader has the right, targeted details about your business.
4. Include market analysis
Writing and researching a business plan gives you the opportunity to learn more about your industry, market, competitors, audience, local government, suppliers, sales channels and more. It also allows you to assess risk related to your market or supply chain.
To do this research, you can start by looking for online data related to your industry and target audience. It’s a good idea to include data that's recent enough to still be relevant and from a credible source.
With a bit of patience, the information you need can be found online for free. Services also exist that provide customized data for a fee — which can be a good option for business owners without the luxury of time.
5. Make realistic projections
When writing a business plan, you’re naturally going to be excited, and it may feel easy to think positively and overestimate how well your business will perform. Optimism may cause you future distress when investors or business partners expect more than your business is able to provide.
It’s always better to aim low and blow your projections out of the water than to do the opposite. Make your business plan as realistic as possible. When you include accounting data, carefully consider the market, your competitors and the demand for your products.
6. Share your vision
Although financial projections, product descriptions and management charts serve as the focus for most business plans, including a vision statement can help you personalize your goals and refer back to your initial mission.
In this section, briefly discuss your reason for starting the business, share any underlying motivations and hypothesize on how your company can contribute to a larger cause.
7. Keep it concise
As you write your business plan, it's tempting to include every detail about your company. Before you know it, your market analysis alone might be 10 pages long. If your business plan becomes too big, it may become less actionable, or your readers may not devote the time to reading and comprehending it.
Take care to feature only the essential data when you write your business plan. Be sure to include the standard sections mentioned above.
A good suggestion is to feature a page or two for each section plus any financial statements or resumes. If you have additional research or notes that don't fit neatly into your plan, keep them on file for your own internal use.
8. Include a visual element
Most business plans tend to be text-heavy — but that doesn’t mean you can’t make yours visually appealing for the reader. Include relevant graphics, pictures, charts and diagrams.
9. Keep the style simple
Focus on presenting your information and storytelling in a clear way that doesn’t require additional context to be understood. Keep the formatting as simple as possible. Use a classic serif font like Times New Roman to maintain readability. The last thing you want is for investors to focus more on your font choice than your financial projections.
A business plan can help you review your idea and put actionable goals in place. Once you’ve worked out the details, a business banker can walk you through important next steps like setting up a business checking account .
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How to determine the amount of bank loan needed for a new project.
You will find a tool to determine the amount of bank loan needed tailored to your project in our list of 200+ financial plans
All our financial plans do include a tool to determine the amount of bank loan needed.
How can you easily figure out the amount of bank loan you need without any hassle?
In this article, we provide a free tool to do so. If you're looking for something more tailored to your specific project, feel free to browse our list of financial plans, customized for over 200 different project types here .
We'll also address the following questions:
The document available for download is a sample financial forecast. Inside, you'll find the calculations, formulas, and data needed to get an accurate estimate of the required bank loan as well as a full financial analysis .
This document, offered free of charge, is tailored specifically to the realities of running a restaurant. If you need a tool for your own project, feel free to browse through our list of financial forecasts .
If you have any questions, don't hesitate to contact us .
Here Are the Steps to Easily Determine the Amount of Bank Loan You Need
To skip all these steps, you can simply download a financial forecast tailored to your industry .
Identify all the initial expenses required to start your business. This includes costs for equipment, initial inventory, marketing, legal and administrative fees, and any other startup costs specific to your business.
Determine the amount of money needed to cover operating expenses for the first six months. This includes rent, utilities, salaries, and other recurring expenses. Multiply your monthly operating expenses by six to get the total working capital required.
Combine the total startup costs with the working capital needs to get the overall amount required to launch your business.
Evaluate the funds you already have available, including personal savings and any financial support from friends and family. Sum these amounts to determine your total available funds.
Subtract your total available funds from the overall amount required to launch your business. The difference is the amount of the bank loan you need to apply for.
An Easy-to-Customize Example
This example is simplified for clarity. For a more accurate estimate without doing the calculations, use one of our financial forecasts tailored to 200 business types .
To help you better understand, let's use a made-up example of a new café business.
First, you need to estimate the total startup costs. Suppose you need $50,000 for equipment, $20,000 for initial inventory, $10,000 for marketing, and $5,000 for legal and administrative fees, totaling $85,000 .
Next, calculate your working capital needs for the first six months. Assume monthly operating expenses (rent, utilities, salaries, etc.) are $15,000 , so for six months, you need $90,000 . Adding this to your startup costs, you get $175,000 .
Now, consider your available funds. If you have $50,000 in savings and expect to receive $25,000 from friends and family, you have $75,000 in total. Subtracting this from your total requirement ( $175,000 - $75,000 ), you find that you need a bank loan of $100,000 .
This methodical approach ensures you cover all necessary expenses and have a clear understanding of the loan amount required to launch your café business successfully.
Our financial forecasts are comprehensive and will help you secure financing from the bank or investors.
Common Questions You May Have
Reading these articles might also interest you: - A free example of a financial feasibility analysis - How to assess the financial feasibility of a new business idea? - How to evaluate the profitability of a new business idea?
How do I calculate the total amount of bank loan I need for my project?
Start by listing all the expenses related to your project, including equipment, inventory, and operational costs.
Next, estimate your working capital needs, which typically cover the first 6 months of operation.
Finally, subtract any personal funds or other financing sources from the total estimated costs to determine the loan amount.
What percentage of my project cost should be covered by the bank loan?
It is generally recommended that a bank loan covers 70% to 80% of your total project cost.
This ensures that you have enough equity in the project to attract lenders and reduce financial risk.
Having a higher equity stake can also improve your chances of loan approval.
How do I determine the working capital required for my project?
Calculate your monthly operating expenses, including rent, utilities, salaries, and other recurring costs.
Multiply this amount by the number of months you expect to need working capital, typically 6 to 12 months .
This will give you a clear estimate of the working capital required.
What is the typical interest rate for a small business bank loan?
The interest rate for small business loans can vary widely based on your credit score, loan amount, and term.
On average, you can expect an interest rate of 5% to 10% for a small business loan.
You should shop around and compare offers from different lenders to get the best rate.
How do I estimate the repayment period for my bank loan?
Consider the cash flow projections of your business to determine how much you can afford to repay monthly.
Most small business loans have a repayment period of 3 to 7 years .
Choose a repayment period that balances manageable monthly payments with the total interest cost over the life of the loan.
What financial documents do I need to prepare for a bank loan application?
Prepare a detailed business plan that includes financial projections, market analysis, and a clear description of your business model.
Gather your personal and business tax returns, bank statements, and any existing financial statements.
Having these documents ready will streamline the application process and improve your chances of approval.
How can I improve my chances of getting a bank loan approved?
Maintain a strong personal and business credit score by paying bills on time and reducing outstanding debt.
Provide a comprehensive business plan that demonstrates your project's viability and potential for success.
Consider offering collateral or a personal guarantee to reduce the lender's risk and increase your chances of approval.
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Republic Bank unveils new commercial loan features
Republic Bank has scaled up its commercial loan offerings, aimed at providing greater financial support to businesses of all sizes.
In a media release, Republic Bank said the move comes in response to the growing demand for commercial loans and follows the successful launch of the Bank’s micro-loans and agri-business loan products over the past year.
The enhancements include financing and training specifically for hydroponic farmers, which Republic Bank said aligns with its support for sustainable agricultural practices.
Among the key enhancements are special concessions for commercial borrowers, including a commercial mortgage package for mixed-use properties (both residential and commercial), offering a repayment term of up to 25 years, with access to special interest rates and fee financing; extended terms for commercial equity loans, also up to 25 years, for properties that combine residential and commercial use; and a tailored package for businesses needing working capital to fund stock purchases, business activities or seasonal demand.
These new enhancements, the bank said, are designed to address the challenges faced by micro, small and medium enterprises (MSMEs) in acquiring commercial properties, securing equipment financing, and expanding their operations.
The bank noted that it had increased its allocation for the MSME loan product by $50 million, bringing the total to $150 million to meet growing demand from the business community.
Republic Bank has already disbursed $100 million to about 1,300 MSMEs.
Its new agri-business loan, targeting businesses in various stages of agricultural production and distribution, offers up to $400,000 in financing, with the option of a business credit card.
Republic Bank said its commitment to these initiatives aligns with its focus on the sustainable development goals (SDGs), particularly SDG Two (zero hunger), SDG Nine (Industry Innovation and Infrastructure), and SDG 17 (Partnership for the Common Good).
The bank said its strategy is guided by the principles of responsible banking, ensuring that its lending and investment decisions support sustainable growth.
Vice-president P Vic Salickram stressed the bank’s dedication to innovation, saying, “These critical enhancements to our commercial offers reflect our ongoing commitment to supporting the local business community, from large corporations to agricultural ventures and small businesses.”
He further highlighted the non-financial support the bank provides, including business development assistance, adding, “We’re invested in you and are here to support you every step of the way.”
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A business plan is a document that lays out a company's strategy and, in some cases, how a business owner plans to use loan funds, investments and capital. ... TD Bank Business Loans Review 2024 ...
Character. A lender will assess your character by reviewing your education, business experience and credit history. This assessment may also be extended to board members and your management team ...
1. Outline the opportunity. This is the core of your business plan. It should give loan officers a clear understanding of: What problem you're solving. How your product or service fits into the current market. What sets your business apart from the competition. There are three key parts to this step:
Lenders will, accordingly, look for the five Cs when reviewing the business plan in your loan application. The five Cs are: Character: Your knowledge, experience, and creditworthiness. Capacity: Your ability to repay the loan. Capital: How much you have already invested in your business.
Common sections are: executive summary, company overview, products and services, market analysis, marketing and sales plan, operational plan, and management team. If you are applying for a loan ...
1. Cover Page and Table of Contents. Your business plan for a loan application is a professional document, so be sure it looks professional. The cover page should contain the name of your business and your contact information. If you have a logo, it should go on the cover.
A business plan proposal for a bank loan is typically 20 to 30 pages long and follows a structured format: Cover sheet. A cover sheet is often included at the beginning of the proposal. It typically contains the business name, logo (if applicable), contact information, and the date of submission. Executive summary.
Market opportunity: Describe the market demand, trends, and target audience, highlighting the opportunity for your business to succeed. Financial highlights: Summarize your financial projections, including sales, profits, and cash flow. Loan purpose: Clearly state the purpose of the loan and the amount you're seeking.
In my experience, your business plan is a requirement for many bank loans and SBA-underwritten loans. Many entrepreneurs I work with think the bank is looking for a certain level of perfection.
You can assume that you will receive loan proceeds in 20XX, so plan accordingly. Include a five-year break-even analysis and an explanation of how you arrived at your income statement and cash flow projections. Don't forget to include interest and loan payments in your financial projections. 10. Appendix.
How lenders score your business loan application. You submit a business plan to secure funding, but a lender must approve the plan before you receive the loan. Lenders determine how to respond to business loan requests by analyzing the business plans they receive. To do this, they look at five primary things. Character. Your character reveals intangible qualities about you and those who will ...
Key components of a successful business plan for a loan. 1. Executive Summary. An executive summary is the first section of the plan, providing a concise overview of the entire business plan. Generally, it is written in the last, as it summarizes the most important components you mentioned in your plan.
They want to know exactly where their money is going. Of course lenders look for items beyond the business plan, including things such as secondary repayment sources (for certain loans), residency, criminal record, and more. Be responsive to all lender requests, no matter how daunting or seemingly unnecessary the request, as this will help keep ...
A good rule of thumb, however, is to keep it between 15 and 35 pages. As long as you've covered all of the key sections, ranging from the executive summary to the financial projections, your business plan for a bank loan should be good to go. Remember, quality is more important than quantity.
Create a financial plan. Now that you've laid out the research, goals and planning, you can use that information to forecast revenue and build a financial plan. Use any past revenue or sales ...
Here are the core components of a successful business plan for funding. 1. An Executive Summary. The executive summary should cover the essential information about your business: what it does, who it serves, and what you're looking for from the people who read it.
5. Apply for a business loan. Once everything is in order, how you'll actually apply for the small-business loan will depend on the lender. For example, online lender Fundbox lets you link your ...
2. Check Your Eligibility. Although business loan requirements vary, here are four things lenders are likely to consider when reviewing your small business loan application: Credit score. When you ...
Wisebusinessplans offers business plan for bank loan template that guides you with questions in every section of the business. Simply answer the questions in each section and your business plan will be ready in no time. These are the steps to writing a business plan for small business loan with a template: Collection Business Information: Make ...
A good business plan guides you through each stage of starting and managing your business. You'll use your business plan as a roadmap for how to structure, run, and grow your new business. It's a way to think through the key elements of your business. Business plans can help you get funding or bring on new business partners.
Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a bank business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of bank company that you documented in your company overview.
It's always better to aim low and blow your projections out of the water than to do the opposite. Make your business plan as realistic as possible. When you include accounting data, carefully consider the market, your competitors and the demand for your products. 6. Share your vision.
3. Review Your Bank's Current Business Plan. Next, thoroughly examine your existing business plan. Evaluate its strengths and weaknesses, identifying any gaps between the business plan and your long-term goals. This will set the stage for future enhancements. 4. Analyze Market and Industry Trends.
What is the typical interest rate for a small business bank loan? The interest rate for small business loans can vary widely based on your credit score, loan amount, and term. On average, you can expect an interest rate of 5% to 10% for a small business loan. You should shop around and compare offers from different lenders to get the best rate.
Republic Bank has scaled up its commercial loan offerings, aimed at providing greater financial support to businesses of all sizes. In a media release, Republic Bank said the move comes in response to the growing demand for commercial loans and follows the successful launch of the Bank's micro-loans and agri-business loan products over the ...
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HDFC Bank has sold a housing loan portfolio of about Rs 6,000 crore ($717 million), seeking to further lighten its credit load amid regulatory pressures on the industry. The portfolio was sold to ...