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Publication Date: March 01, 2008

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In "How to Write a Great Business Plan," William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture; the people--the individuals launching and leading the venture and outside parties providing key services or important resources; the opportunity--what the business will sell and to whom, and whether the venture can grow and how fast; the context--the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate; and risk and reward--what can go wrong and right, and how the entrepreneurial team will respond. Timely in this age of innovation, "How to Write a Great Business Plan" helps you give your new venture the best possible chances for success. Since 1922, "Harvard Business Review" has been a leading source of breakthrough management ideas-many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come.

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Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.

Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.

In How to Write a Great Business Plan , William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:

  • The people—the individuals launching and leading the venture and outside parties providing key services or important resources
  • The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast
  • The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate
  • Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond

Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

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How to Write a Great Business Plan (Harvard Business Review Classics)

Description.

In How to Write a Great Business Plan, Harvard Business School professor William A. Sahlman provides a framework that assess the four interdependent factors critical to every entrepreneur and new business venture. Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.

Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.

In How to Write a Great Business Plan , William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:

  • The people-the individuals launching and leading the venture and outside parties providing key services or important resources
  • The opportunity--what the business will sell and to whom, and whether the venture can grow and how fast
  • The context--the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate
  • Risk and reward--what can go wrong and right, and how the entrepreneurial team will respond

Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

About the Author

William A. Sahlman is Dimitri V. d'Arbeloff Professor of Business Administration at Harvard Business School and Senior Associate Dean for External Relations. He is a member of the board of directors or board of advisors of several private companies and not-for-profit organizations.

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Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. In How to Write a Great Business Plan , William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: � The people—the individuals launching and leading the venture and outside parties providing key services or important resources � The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast � The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate � Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

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About the Author

William A. Sahlman is Dimitri V. d'Arbeloff Professor of Business Administration at Harvard Business School and Senior Associate Dean for External Relations. He is a member of the board of directors or board of advisors of several private companies and not-for-profit organizations.

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  • Publisher Harvard Business Review Press
  • Publication date 2008
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How to Write a Great Business Plan

Every seasoned investor knows that detailed financial projections for a new company are an act of imagination. Nevertheless, most business plans pour far too much ink on the numbers—and far too little on the information that really matters. Why?

In an article in the Harvard Business Review , HBS Professor William Sahlman suggests that a great business plan is one that focuses on a series of questions. These questions relate to the four factors critical to the success of every new venture: the people, the opportunity, the context, and the possibilities for both risk and reward.

The questions about people revolve around three issues: What do they know? Whom do they know? and How well are they known? As for opportunity, the plan should focus on two questions: Is the market for the venture's product or service large or rapidly growing (or preferably both)? and Is the industry structurally attractive?

Then, in addition to demonstrating an understanding of the context in which their venture will operate, entrepreneurs should make clear how they will respond when that context inevitably changes. Finally, the plan should look unflinchingly at the risks the new venture faces, giving would-be backers a realistic idea of what magnitude of reward they can expect and when they can expect it.

A great business plan is not easy to compose, Sahlman acknowledges, largely because most entrepreneurs are wild-eyed optimists. But one that asks the right questions is a powerful tool. A better deal, not to mention a better shot at success, awaits entrepreneurs who use it.

Based on an article "How to Write a Great Business Plan" by William A. Sahlman in the Harvard Business Review , July-August 1997.

[ Order the full article ]

The Opportunity of a Lifetime—or Is It?

Nine Questions About the Business Every Business Plan Should Answer

  • Who is the new venture's customer?
  • How does the customer make decisions about buying this product or service?
  • To what degree is the product or service a compelling purchase for the customer?
  • How will the product or service be priced?
  • How will the venture reach all the identified customer segments?
  • How much does it cost (in time and resources) to acquire a customer?
  • How much does it cost to produce and deliver the product or service?
  • How much does it cost to support a customer?
  • How easy is it to retain a customer?

Who are These People, Anyway?

Fourteen "Personal" Questions Every Business Plan Should Answer

  • Where are the founders from?
  • Where have they been educated?
  • Where have they worked — and for whom?
  • What have they accomplished — professionally and personally — in the past?
  • What is their reputation within the business community?
  • What experience do they have that is directly relevant to the opportunity they are pursuing?
  • What skills, abilities, and knowledge do they have?
  • How realistic are they about the venture's chances for success and the tribulations it will face?
  • Who else needs to be on the team?
  • Are they prepared to recruit high-quality people?
  • How will they respond to adversity?
  • Do they have the mettle to make the inevitable hard choices that have to be made?
  • How committed are they to this venture?
  • What are their motivations?

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How to Write a Great Business Plan (Harvard Business Review Classics)

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William Andrews Sahlman

How to Write a Great Business Plan (Harvard Business Review Classics) Edición Kindle

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.

Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.

In How to Write a Great Business Plan , William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:

  • The people—the individuals launching and leading the venture and outside parties providing key services or important resources
  • The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast
  • The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate
  • Risk and reward—what can go wrong and right, and how the entrepreneurial team will respond

Timely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

  • Número de páginas 74 páginas
  • Idioma Inglés
  • Notas adhesivas En Kindle Scribe
  • Editorial Harvard Business Review Press
  • Fecha de publicación 1 Marzo 2008
  • Tamaño del archivo 869 KB
  • Page Flip Activado
  • Word Wise Activado
  • Tipografía mejorada Activado
  • Ver todos los detalles

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Biografía del autor, detalles del producto.

  • ASIN ‏ : ‎ B0106RQM9E
  • Editorial ‏ : ‎ Harvard Business Review Press (1 Marzo 2008)
  • Fecha de publicación ‏ : ‎ 1 Marzo 2008
  • Idioma ‏ : ‎ Inglés
  • Tamaño del archivo ‏ : ‎ 869 KB
  • Texto a voz ‏ : ‎ Activado
  • Lector de pantalla: ‏ : ‎ Respaldados
  • Tipografía mejorada ‏ : ‎ Activado
  • X-Ray ‏ : ‎ No activado
  • Word Wise ‏ : ‎ Activado
  • Notas adhesivas ‏ : ‎ En Kindle Scribe
  • Número de páginas ‏ : ‎ 74 páginas
  • nº374 en Redacción en los Negocios (Tienda Kindle)
  • nº891 en Emprendimiento de Nuevas Empresas
  • nº937 en Redacción en los Negocios (Libros)

Sobre el autor

William andrews sahlman.

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Las opiniones de clientes, incluidas las valoraciones de productos ayudan a que los clientes conozcan más acerca del producto y decidan si es el producto adecuado para ellos.

Para calcular la valoración global y el desglose porcentual por estrella, no utilizamos un promedio simple. En cambio, nuestro sistema considera cosas como la actualidad de la opinión y si el revisor compró el producto en Amazon. También analiza las opiniones para verificar la confiabilidad.

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how to write a great business plan (harvard business review classics)

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COMMENTS

  1. How to Write a Great Business Plan

    Why? William Sahlman suggests that a great business plan is one that focuses on a series of questions. These questions relate to the four factors critical to the success of every new venture: the ...

  2. How to Write a Great Business Plan (Harvard Business Review Classics

    The Harvard Business Review Classics series now offers readers the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and ...

  3. How to Write a Great Business Plan (Harvard Business Review Classics

    In How to Write a Great Business Plan, Harvard Business School professor William A. Sahlman provides a framework that assess the four interdependent factors critical to every entrepreneur and new business venture. Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts ...

  4. How to Write a Great Business Plan (Harvard Business Review Classics

    Investors discount them. In "How to Write a Great Business Plan," William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture; the people--the individuals launching and leading the venture and outside parties providing key services or important resources; the ...

  5. How to Write a Great Business Plan

    Why? In an article in the Harvard Business Review, HBS Professor William Sahlman suggests that a great business plan is one that focuses on a series of questions. These questions relate to the four factors critical to the success of every new venture: the people, the opportunity, the context, and the possibilities for both risk and reward.

  6. How to Write a Winning Business Plan

    To make a convincing case that a substantial market exists, establish market interest and document your claims. Let some customers use a product prototype; then get written evaluations. Offer the ...

  7. How to Write a Great Business Plan

    In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: The people-the individuals launching and leading the venture and outside parties providing key services or important resources. The opportunity--what the business ...

  8. How to Write a Great Business Plan

    William Sahlman suggests that a great business plan is one that focuses on a series of questions. These questions relate to the four factors critical to the success of every new venture: the people, the opportunity, the context, and the possibilities for both risk and reward. A great business plan is not easy to compose, Sahlman acknowledges ...

  9. How to Write a Great Business Plan

    Books. How to Write a Great Business Plan. William A. Sahlman. Harvard Business Review Press, Mar 1, 2008 - Business & Economics - 72 pages. Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking ...

  10. How to Write a Great Business Plan (Harvard Business Review Classics

    In How to Write a Great Business Plan, Harvard Business School professor William A. Sahlman provides a framework that assess the four interdependent factors critical to every entrepreneur and new business venture. Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts ...

  11. How to Write a Great Business Plan (Harvard Business Review Classics

    How to Write a Great Business Plan (Harvard Business Review Classics) - Kindle edition by Sahlman, William A.. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading How to Write a Great Business Plan (Harvard Business Review Classics).

  12. Updating a Classic: Writing a Great Business Plan

    Bill Sahlman: Writing a business plan is a seminal moment in the life of a new venture. Doing so entails committing to paper a vision of the factors that will affect the success or failure of the enterprise. People take the exercise very seriously and get emotionally invested in what they produce. In that context, the article was written to ...

  13. The Harvard Business Review Classics Series

    THE HARVARD BUSINESS REVIEW CLASSICS SERIES. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice—many of which still speak to and influence us today. The HBR Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library.

  14. How to Write a Great Business Plan (Harvard Business Review Classics

    expensive, but the content is to the point, and worth reading every word. yet 156 rupees for only 100pages and that too such big font. the book is almost like a short blog... but was worth. and recommend reading it 2 to 3 times. and so apply these points in book reguarding the 4 important keys in a business plan... great book. worth it anyways

  15. How to Write a Great Business Plan (Harvard Business Review Classics

    In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: The people—the individuals launching and leading the venture and outside parties providing key services or important resources;

  16. How to Write a Great Business Plan (Harvard Business Review Classics

    How to Write a Great Business Plan (Harvard Business Review Classics) by William A. Sahlman, March 1, 2008, Harvard Business School Press edition, Paperback in English

  17. How to Write a Great Business Plan (Harvard Business Review Classics)

    In How to Write a Great Business Plan, Harvard Business School professor William A. Sahlman provides a framework that assess the four interdependent factors critical to every entrepreneur and new business venture.Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles ...

  18. Business plans

    Stanley R. Rich. David E. Gumpert. The business plan admits the entrepreneur to the investment process. Without a plan furnished in advance, many investor groups won't even grant an interview ...

  19. How to Write a Great Business Plan (Harvard Business Review Classics

    How to Write a Great Business Plan (Harvard Business Review Classics) by Sahlman, William A. - ISBN 10: 1422121429 - ISBN 13: 9781422121429 - Harvard Business Review Press ... How to Write a Great Business Plan (Harvard Business Review Classics) - Softcover. Sahlman, William A. 3.9. 197 ratings by Goodreads

  20. How to Write a Great Business Plan

    In an article in the Harvard Business Review, HBS Professor William Sahlman suggests that a great business plan is one that focuses on a series of questions. These questions relate to the four factors critical to the success of every new venture: the people, the opportunity, the context, and the possibilities for both risk and reward.

  21. How to Write a Great Business Plan

    William Sahlman suggests that a great business plan is one that focuses on a series of questions. These questions relate to the four factors critical to the success of every new venture: the people, the opportunity, the context, and the possibilities for both risk and reward. A great business plan is not easy to compose, Sahlman acknowledges ...

  22. The Explainer: How to Write a Great Business Plan

    Video. Watch the latest explainer videos, case study discussions, and whiteboard sessions, featuring ideas and practical advice for leaders.

  23. How to Write a Great Business Plan (Harvard Business Review Classics

    Amazon.com: How to Write a Great Business Plan (Harvard Business Review Classics) eBook : Sahlman, William A.: Tienda Kindle