Nightclub Business Plan Template
Written by Dave Lavinsky
Nightclub Business Plan
You’ve come to the right place to create your nightclub business plan.
We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their nightclubs.
Below is a template to help you create each section of your Nightclub business plan.
Executive Summary
Business overview.
Electric City Nightclub is a newly established nightclub located in Miami, Florida. The company is founded by Francisco Colon, a local entrepreneur who knows the nightlife industry very well. The club will be located in a very trendy part of Miami where there are already dozens of bars and restaurants. Electric City will be a nightclub offering a full bar, large dance floor, and live music or a DJ playing the latest dance music every Wednesday through Sunday.
Product Offering
The following are the products that Electric City Nightclub will provide:
- Premium and well liquor
- Domestic and premium beer
- Wines by the bottle or glass
- Champagne by the bottle or glass
- Cocktail drinks served with a variety of liquors
- Live music or DJ
- VIP section with dedicated cocktail waitress
Customer Focus
Electric City Nightclub will target adult men and women between the ages of 21 – 55 with disposable income in Miami, Florida. This demographic will consist of local college students, young professionals, millennials, and tourists visiting the city looking to embark in Miami nightlife.
Management Team
Electric City Nightclub is solely owned and operated by local entrepreneur and nightlife enthusiast Francisco Colon. Francisco is a native of Miami who has over ten years in the nightlife industry. He will develop the beer, wine, champagne, and cocktail menu as well as hire and train all staff. Francisco will be in charge of alcohol inventory, communicating with alcohol distributors, and oversee all marketing and social media. He will work in conjunction with the marketing company as well as a local accounting firm to ensure compliance with tax regulations, permitting, and budgeting/forecasting for cash flow purposes.
Success Factors
Electric City Nightclub will be able to achieve success by offering the following competitive advantages:
- Hottest live music and DJ in the Miami metropolitan area
- Wide selection of champagne and cocktails
- Modern and comfortable environment
- Classy VIP area that allows for those purchasing the area more privacy, private cocktail waitress, while still partaking in the nightclub music and dancing
- Best pricing in town for entrance and alcoholic beverages
Financial Highlights
Electric City Nightclub is seeking $175,000 in debt financing to launch its nightclub. The funding will be dedicated towards securing the club space and purchasing furniture, decorations, opening inventory, and working capital. The breakout of the funding is below:
- Nightclub space build-out: $80,000
- Opening inventory, supplies, furniture, decorations: $50,000
- Three months of overhead expenses (payroll, rent, utilities): $15,000
- Marketing costs: $5,000
- Working capital: $25,000
The following graph below outlines the pro forma financial projections for Electric City Nightclub.
Company Overview
Who is electric city nightclub.
Electric City Nightclub is a newly established nightclub located in Miami, Florida. The company is founded by Francisco Colon, a local entrepreneur who knows the nightlife industry very well. Francisco has worked as a bar back, bartender, and nightclub promoter for ten years and knows the ins and outs of nightclub ownership from all roles. He knows the Miami market very well and knows where to find the club patrons and make them stay once they enter the club.
The club will be located in a very trendy part of Miami where there are already dozens of bars and restaurants. There are only two other nightclubs in the area and they do not offer the same experience Electric City will provide. Establishing the nightclub in this location will allow the nightlife crowd the complete experience to eat at a restaurant, bar hop, and eventually make their way to Electric City Nightclub.
Electric City will be a nightclub offering a full bar, large dance floor, and live music or a DJ playing the latest dance music every Wednesday through Sunday. The decor will be modern, dark, and include a VIP section, three bars, and tall cocktail tables spread around the dance floor. Aside from the three bars that will be spread out, there will also be an array of cocktail waitresses offering liquor shots, champagne, or any other simple alcoholic beverage so that patrons do not have to wait an extended time at the bar.
Electric City Nightclub History
Electric City Nightclub is owned and operated by Francisco Colon, a local entrepreneur who has over ten years of experience in the nightlife industry. His experience comes from small bars to large nightclubs working as a bar back, bartender, and club promoter. He has worked for a variety of owners and managers and has learned the right way and wrong ways to manage and operate a profitable nightclub with lasting success. Francisco has educated himself in networking, marketing, branding, and financial oversight so that he can become an effective leader who can be involved in all aspects of his organization.
Since the pandemic of 2020, Francisco witnessed multiple nightlife businesses close down and now that the country has reopened and social distancing is dwindling, he is ready to emerge on his own and open the nightclub he always envisioned.
Since incorporation, Electric City Nightclub has achieved the following milestones:
- Obtained a beer and liquor license permit to be able to serve alcoholic beverages in Miami
- Obtained a sales and use tax permit for use in Miami.
- Developed the nightclub’s branding image, social media, and website.
- Has a lease contract in place for the 5,000 square foot nightclub.
- Has developed the champagne and wine list, beer menu, and cocktail menu.
- Began recruiting a staff of cocktail servers and bartenders.
Electric City Nightclub Products
The following will be the services Electric City Nightclub will provide:
Industry Analysis
The Nightclub industry in the United States is expected to increase in revenue over the next five years. Consumers are expected to continue spending on services away from home.Bars will also likely continue to introduce upscale products, such as craft beer and organic wine, to menus to appeal to consumer tastes. Growth during most of the period will be supported by increased consumer spending and per capita expenditure on alcohol. Nightclub owners have also adapted to changing preferences by diversifying into new and niche concepts such as wine bars, cocktail lounges and brewpubs.
Customer Analysis
Demographic profile of target market.
The precise demographics for Miami, Florida are:
Customer Segmentation
Electric City Nightclub will primarily target the following customer profiles:
- Local college students
- Millennials
- Young professionals
- Working professionals
- Men and women with disposable income between the ages of 21 – 55
- Tourists visiting the city looking to partake in Miami nightlife
Competitive Analysis
Direct and indirect competitors.
Electric City Nightclub will face competition from other companies with similar business profiles. A description of each competitor company is below.
Cuban Heat is located in the historic and trendy part of Miami that offers a vibrant nightlife. It is a favorite of locals and visitors. The nightclub also operates as a restaurant, bar, and event venue. Cuban Heat serves lunch and dinner and has daily drink specials. All drinks and entrees are served with the Cuban theme as the owners are two brothers who immigrated from Cuba thirty years ago. The establishment has a large dancefloor, comfortable dining area, and private smoke lounge for patrons to smoke their Cuban cigars. Cuban Heat is a favorite nightclub for those looking to experience authentic Cuban entertainment.
Poppin’ Bottles
Poppin’ Bottles is an exotic nightclub located in a trendy area of Miami that has numerous clubs and bars. The nightclub combines the fun, vibrant spirit of Miami with the luxury of champagne. Owner/Operator Chastity Franco opened the concept in 2019 right before the pandemic. Through PPP loans, the nightclub was able to reopen and offer the same exotic flair that Chastity envisioned. She loves to entertain and provide hospitality to all her patrons so that they can unwind after a long week of work.
The champagne list is extensive and is one of the most sought after in the United States. She has champagne that includes all price points – from affordable sparklers to renowned Grande Marque Champagnes. The drink menu boasts over 100 premium liquors that includes something for all palates. Champagne and premium liquor can be purchased by the glass or by the bottle. Poppin’ Bottles is one large VIP experience for anyone to come and indulge in quality alcoholic beverages and the latest dance music.
Ice Lounge is a hip and trendy nightclub that caters to the local college scene. The club is open Thursday – Sunday from 8:00 pm to 6:00 am. They offer a full bar with premium and well liquor, beer and wine. Ice Lounge is known for the ultimate nightclub experience for those looking to dance the night away. Ice Lounge frequently hosts DJs that come from all over the world and are well known to bring a large following. The club is three stories, has 8 different bars, a VIP lounge, and comfortable restrooms at all levels. There is a dress code and a $30 cover fee for all entrants. Ice Lounge recently made a lot of technological upgrades to prohibit anyone’s drink from being laced with a narcotic and extra security at entrances and around the club to ensure no one is being harassed.
Competitive Advantage
Electric City Nightclub will be able to offer the following advantages over their competition:
- Large selection of premium and well liquor, extensive cocktail, beer, and champagne menu
- Hottest live music and DJs in Miami that play the latest dance music
- Modern and comfortable environment that will be welcoming to patrons of all ages and demographics
- Latest technology to ensure all patrons are safe
- Unpretentious pricing to welcome all income levels and backgrounds
Marketing Plan
Brand & value proposition.
Electric City Nightclub will offer the unique value proposition to its clientele:
- Hottest DJs that play the most popular dance music.
- Safe, modern, trendy, and comfortable environment for anyone looking to let loose and enjoy a night out.
- Reasonable pricing for all income levels.
Promotions Strategy
The promotions strategy for Electric City Nightclub is as follows:
Electric City’s location is a promotion strategy in itself. It will be located in an area of Miami that is surrounded by trendy restaurants and bars. This segment of Miami is where the most popular bars and nightlife is located and where the majority of locals and tourists congregate that are looking for a great time.
Social Media
Electric City Nightclub will use social media to cater to the millennials and the social media obsessed portion of Miami. Francisco will create TikTok, Instagram, Twitter, and Facebook business accounts to post “Coming Soon” announcements as well as different DJs who will be performing at the club.
SEO Website Marketing
The nightclub will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local nightclub” or “Miami nightclub”, Electric City Nightclub will appear in the top three choices. The website will include the full bar menu, location, hours, pictures, and upcoming live music and DJ events.
The pricing of Electric City Nightclub will be moderate and on par with competitors so customers feel they receive value when purchasing the bar menu and VIP area.
Operations Plan
The following will be the operations plan for Electric City Nightclub.
Operation Functions:
- Francisco Colon will be the Owner/Operator of the nightclub. He will be in charge of developing the drink menus, ordering the alcohol inventory, training the staff, and ensuring optimal customer service. He will also work directly with the CPA and marketing company to make sure his business is compliant and is frequently reaching a large audience.
- 11 – 13 part-time bartenders to prepare and serve drinks, help clean, and provide excellent customer service.
- 6 bar backs to assist the bartenders with cleaning and service.
- 9 – 11 cocktail servers that will walk around the nightclub and serve drinks and provide excellent customer service.
- Francisco will hire a third party marketing company to develop the website, social media accounts, photography, and maintain the SEO presence.
- Francisco will also work with an outside accounting firm/CPA to handle all necessary licensing and permitting, accounting, budgeting, forecasting, and tax payments, asd well as a liquor attorney to ensure all compliance regulations are being met.
Milestones:
Electric City Nightclub will have the following milestones complete in the next six months.
8/1/202X – Execute lease for prime nightclub location
8/2/202X – Begin construction of nightclub build-out
8/10/202X – Finalize beer, wine, cocktail, and champagne menus
8/15/202X – Hire marketing company to begin developing marketing efforts
9/15/202X – Start of marketing campaign with social media
9/30/202X – Final walk-thru of completed bar build-out
10/1/202X – Hire bar and cocktail server staff
10/5/202X – Employee training begins
10/15/202X – Decoration and set up of nightclub
11/1/202X – Grand Opening of Electric City Nightclub
Electric City Nightclub will be solely owned by Francisco Colon.
Francisco Colon, Owner
Francisco Colon is a native of Miami who has over ten years in the nightlife industry. He has worked at numerous nightclubs and bars as a bar back, bartender, and most recently as a club promoter. Throughout his ten years, he has become acquainted with other bar and nightclub owners, patrons, beer and alcohol distributors, and local DJ’s. He is familiar with all of the components required to own and operate a nightclub. Francisco’s true passion is providing a comfortable and safe environment for people to enjoy a fun night out and enjoy themselves to the fullest.
Francisco will own and operate the nightclub. He will develop the beer, wine, champagne, and cocktail menu as well as hire and train all staff. Francisco will be in charge of alcohol inventory, communicating with alcohol distributors, and oversee all marketing and social media. He will work in conjunction with the marketing company as well as a local accounting firm to ensure compliance with tax regulations, permitting, and budgeting/forecasting for cash flow purposes.
Financial Plan
Key revenue & costs.
The revenue drivers for Electric City Nightclub are the sales from wine, cocktails, liquor, beer, champagne, entrance fee, and VIP reservations. Francisco will push to sell as many VIP reservations as possible as this is the highest revenue generator with little overhead.
The cost drivers will be the beer, wine, liquor, champagne, and DJs. Other expenses will be the bar supplies needed (glasses, shakers, champagne flutes, etc.). Other cost drivers will be the overhead expenses of payroll for the employees, accounting firm, and cost of the marketing company.
Funding Requirements and Use of Funds
Key assumptions.
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Initial Number of Customers Per Day: 200
- Average Ticket Price: $50
- Average Revenue per Month: $10,000
- Annual Lease: $200,000
Financial Projections
Income statement, balance sheet, cash flow statement, nightclub business plan faqs, what is a nightclub business plan.
A nightclub business plan is a plan to start and/or grow your nightclub business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your nightclub business plan using our Nightclub Business Plan Template here .
What are the Main Types of Nightclubs?
There are a number of different kinds of nightclubs, some examples include: Dance Club, Live Music Club, Comedy Club, and Adult or Gentlemen’s Club.
How Do You Get Funding for Your Nightclub Business Plan?
Nightclubs are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for opening a nightclub business plan or a business plan to grow your nightclub.
What are the Steps To Open a Nightclub Business?
Opening a nightclub business can be an exciting endeavor. Having a clear roadmap of the steps to open a business will help you stay focused on your goals and get started faster.
1. Develop A Nightclub Business Plan - The first step in opening a business is to create a detailed nightclub business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your nightclub business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your nightclub business is in compliance with local laws.
3. Register Your Nightclub Business - Once you have chosen a legal structure, the next step is to register your nightclub business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to open your nightclub business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Nightclub Equipment & Supplies - In order to open your nightclub business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to open promoting and marketing your nightclub business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful nightclub business and how to start a nightclub business plan:
- How to Start a Nightclub Business
- Try it out »
The Ultimate Nightclub Business Plan Sample
It’s well established that the Covid-19 pandemic has had a profound impact on bars and nightclubs around the world. As vaccines are rolled out worldwide, many nightclubs have been able to reopen under strict health protocols.
Despite these silver linings, opening and managing a successful nightclub in the current climate is more challenging than ever before. This is why creating a well-thought-out nightclub business plan is absolutely essential.
Doing so will help you lay out the steps you need to take to start a nightclub and plan how to get your target market through the door. However, it can be challenging to know exactly what to include.
This article is a sample nightclub business plan you can use as inspiration for your own. It will focus on a fictional venue called The Edge. Before we go into more detail about that, let’s first take a look at why a business plan can be useful.
Table of Contents
- 1 Why does my nightclub need a business plan?
- 2 Nightclub Business Plan – Executive Summary
- 3 Business Overview
- 4 Mission Statement
- 5 Start-up Expenses
- 6 Market Analysis
- 7 Market Challenges
- 8 Competitive Edge
- 9 Competitor Analysis
- 10 Customer Analysis
- 11 Sales Plan
- 12 Marketing Plan
- 13.1 Financial Plan
- 14 Wrapping up
Why does my nightclub need a business plan?
If this is your first time writing a business plan, you may be wondering what the purpose of these documents are and why they are so important. Here are a few reasons why business plans are helpful:
Establish key milestones
When starting a new business, it’s easy to get swept up in the excitement of the process. A business plan will help you outline what your business’s long-term goals are and how you will achieve them.
Having a clear understanding of your long-term goals will also guide your decision-making process. For example, if you intend on expanding your business in future, a business plan will outline when you will need to secure funding to get this right.
Image: Green Chameleon/Unsplash
Identify the competition
Creating a business plan will also help you to identify who the competitors in your area are and what your nightclub’s unique selling proposition is. This section of your business plan will also help potential investors understand how your nightclub will stand out from competitors and why it will be successful.
Understand your customers
A business plan also gives you the opportunity to do extensive research into who your customers are to better understand their buying habits. This allows you to create better experiences for your customers and find out the best marketing strategies to reach them.
Assess the viability of your business
One of the other benefits of creating a business plan is that it allows you to critically evaluate whether or not your business will be viable. The process of creating a business plan involves researching the market and whether or not your business will be a good fit for it. This process will also help investors understand the underlying strengths and weaknesses of your business and whether it’s worth funding.
Image: Campaign Creators/Unsplash
Determine your financial requirements
Writing a business plan requires you to outline how much start-up capital you will need to get your business off the ground, what your projected profits are and whether or not you need additional funding. This is also useful because it might help you identify other revenue streams you can explore to make your business a success.
Nightclub Business Plan – Executive Summary
The Edge is a new nightclub in the growing downtown area of the city.
The area has seen several bars and music venues open up in recent years, and it’s becoming a popular place to go out. However, the city does not yet have a nightclub. This means there is an opportunity for The Edge to fill a gap in the market.
The nightclub will have space for 500 customers. It will specialize in high-energy electronic music and put club nights on from Wednesday through to Friday. The night club will also run after-parties for gigs and other events in the city.
The Edge will earn money through a cover charge and serving mixed drinks. The price of entry will vary depending on the night. We will offer discounts to those who arrive early or sign up to the guest list to help build an audience. We will also run a customer loyalty scheme to build a dedicated core customer group.
Other marketing ideas we will explore include being active on social media, building an email list, and collaborating with non-competing businesses near our location.
The nightclub will have two large bars that will serve spirits, soft drinks, mixers, and beer. We will also have higher-value drinks such as bottles of premium spirits and champagne for VIP customers.
The Edge will have start-up expenses of $275,000. In the first three years, we anticipate a total income of $511,200, $616,000, and $732,700.
This will lead to net profits of:
Year 1: -$62,040
Year 2: $8,750,
Year 3: $62,040.
Business Overview
The Edge will be a partnership between Jordan Craft and Anna Penn. Both owners have significant experience running clubs and will share management duties.
The nightclub will be located in an old office block on Second Street. This is a central location that is a short walk from several of the area’s most popular bars. It is also easily accessible by public transport from other parts of the city.
The two owners have already received permission from the relevant authorities to open a nightclub business in the area. The new venue is well-placed to be used as a nightclub but will require renovations such as soundproofing, creating a bar and dance area, and adding fixtures to ensure the venue adheres to social distancing protocols.
The Edge’s main selling points are:
- It will be the only club in an area with a growing nightlife scene.
- Its location is near to other bars.
- The owners’ experience of running successful entertainment venues.
Mission Statement
The Edge aims to provide a Covid-friendly, inclusive space for those who want to dance and have a good time late into the night. It will showcase cutting-edge, high-energy music trends and host talented DJs. This will help establish it as a top music venue, not just locally but throughout the city.
Start-up Expenses
Jordan and Anna will each invest $150,000 in The Edge. This will cover the start-up expenses of $275,000. A breakdown of these costs is listed below.
Market Analysis
The popularity of high-energy Electronic Dance Music (EDM) in the U.S. has seen year-on-year growth. As a result of the pandemic, total revenue in the bar and nightclub industry has seen a decline.
This has also coincided with a decrease in the number of nightclub venues. However, with vaccines being rolled out and economies opening up again, the steady increase in demand suggests there is room for our business to be successful.
Additionally, nightlife in the local area has grown over the last five years, with several new venues opening and operating successfully. Before the pandemic the bars nearby were busy, especially on weekends, and many of them had to turn away customers on busy nights. We believe this shows there is room in the market for The Edge.
Market Challenges
In addition to the pandemic, we are aware of other challenges in the industry.
Drinking guidelines are in place that suggest limits for the amount of alcohol people should consume. Additionally, the latest figures show that young people are drinking less than in previous years. As a venue that will generate cash flow from liquor sales, this is a worry.
There are several policies we will put in place to overcome this challenge to make our venue attractive to our target market. First, we sell a variety of non-alcoholic drinks at the bar. We are especially excited about the trend for non- or low-alcohol beers.
Image: Crew/Unsplash
Additionally, by attracting strong local and national DJ talent, we expect to create events that appeal due to the music, not just as a chance to drink alcohol. By charging an entrance fee for these events, we will be able to monetize customers who do not purchase drinks.
Another challenge is the possibility that other clubs will open nearby. However, there are currently no planning applications for another nightclub in the area. While this could change, we believe that by being the first we will be able to cement our reputation as a high-quality venue.
Competitive Edge
There are several reasons why we believe The Edge will be a successful business.
Reason #1: The Owners
Jordan and Anna have been involved in the nightlife business for several years. They have experience of what it takes to open and run a successful nightlife venue.
They also have expertise in promoting and they know what makes a great event. Their experience means they have an extensive network and plenty of industry connections, including venue owners, DJs, promoters, and suppliers.
Reason #2: The Location
The club is located in an up-and-coming district with a high-energy nightlife scene. While there are other bars around, there are no other clubs in the area, which means no direct competition. While competitors may open in the future, being there first is a fantastic opportunity to cement The Edge’s reputation as a quality venue.
Reason #3: The Venue Itself
The club has a great location nearby other venues, yet it stands out due to being significantly larger and having space for customers to keep a safe distance from one another and still have an enjoyable time. The venue has not been used as a nightclub before, so it will require complete renovations—this is an excellent opportunity for Jordan and Anna to create a specialized music venue.
Competitor Analysis
While there are no clubs in the area, there are eight other bars as well as two live music venues. There are also several restaurants.
The Edge’s main advantage over these businesses is that it will be a place specifically for dancing. We will open later, and our competitors simply do not provide similar services.
Citywide, there are six other clubs that we consider to be competitors. The population of the city means there is plenty of room for another new venue. We believe we can provide an experience that is better than the majority of the existing clubs.
Customer Analysis
The area has a high percentage of young professionals who enjoy nightlife and have money to spend on entertainment—as demonstrated by its growing nightlife scene.
Additionally, there are several new developments—both apartments and offices—being built nearby that means the size of the population is only likely to increase.
We have surveyed 1,000 members of the local community between the ages of 21 and 30, and they were receptive to the idea of a club. 85% said that if one opened they would be interested in attending, with 68% saying they would likely visit at least once a month.
Image: Samantha Gades/Unsplash
We may attract some students from the nearby college or older professionals on special nights out, but we anticipate the majority of our crowd being young professionals. As such, this is where we will focus our marketing.
We will bring in revenue from both door takings and drinks. We anticipate setting door fees at between $5 and $15, depending on the night. On less busy nights during the week, there will be no entrance fee.
We expect the average cover to be $10.
Drinks will sell for between $2 and $6. Our VIP section will allow people to buy full bottles of spirits or champagne. The average cost of a drink will be $4.
We will also sell snacks at the end of the night. These will cost $8.50 on average.
Based on these figures, we anticipate bringing in $511,200 in year 1. This will go up to $616,500 in the year 2 and $732,700 in year 3.
Minus the cost of sales, this will result in a gross revenue of $428,560, $516,150, and $610,940.
Marketing Plan
We will promote The Edge using a variety of nightclub marketing strategies. We have already spoken to several local bars, and they seem open to collaborations. Ideas currently being considered include offering discounts on nightclub entry to people who can show drinks receipts from those bars.
Before opening, we will reach out to both local news outlets and local nightlife outlets to get press coverage. We will focus on our USP of being the first nightclub in the area, the owners’ strong connection to the scene and how we will adhere to Covid-19 protocols.
Once we are open, we will work to build a following on Facebook, Twitter, and Instagram, which we will use to promote our club nights. We will also develop an email list by providing discounts to people who give us their email address when entering the club.
We will use these platforms to build anticipation and promote events, as well as operate our guest list. In the future, we may sell tickets online for special occasions such as New Year or if we bring in well-known DJs to perform.
Image: Zac Bromell/Unsplash
Creating a community and a base of repeat customers as a new venue is important to us. We will increase the chances of this happening by operating an app-based VIP loyalty scheme, which will see regular customers receive benefits such as priority entrance and drink discounts.
Management Team and Personnel
The owners, Jordan and Anna, will manage the day-to-day running of the nightclub. As well as their industry experience, Anna studied management during her undergraduate degree and Jordan has spent time as a touring DJ.
The Edge will require six bar staff on busy nights and three bar staff during the week. Each shift will have one senior employee to supervise the team. For nights with a door fee, we will hire someone to receive payments.
We will also hire a house DJ as well as other special DJs for events. We anticipate hiring three security staff to man the door and perform security inside.
Jordan and Anna will each pay themselves $25,000 per year in the first year, with this increase in the following years. Bar staff, security, and other help will be paid $12 per hour, with the average shift lasting from 9 pm till 5 am at weekends or 9 pm till 3 am during the week. This includes prep time and post-closing processes.
Total expected personnel costs for the first three years are listed below.
Financial Plan
We have included detailed financial projections for The Edge in the table below.
Wrapping up
Opening a nightclub in the current climate will be no easy feat. Not only will you need to make sure you get enough customers through the door to make a profit, but you will also need to ensure all health protocols are followed to a tee.
By following the structure of the business plan in this article, you’ll better understand the steps you need to take to make your nightclub venture successful and the challenges you will need to overcome. For nightclub promotion ideas, take a look at this article.
If you’re planning to open a nightclub and are interested in building an app to encourage customer loyalty, get in touch with AppInstitute today .
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