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Hospitality and Tourism Management Theses and Dissertations

Theses/dissertations from 2023 2023.

Platform of Growth: An Analysis of Earnings and Social Media Engagement Among Esports Athletes , Colleen Marie Dibble

Capturing Visuals in Hospitality: A Multi-Dimensional Exploration of Photographs in Interdisciplinary Research , Ningqiao Li

Employee Experience in the U.S. Casual Dining Restaurant Industry: Conceptualization, Scale Development, and Effects on Employees’ Retention , Xiao Ma

Effects of AI Voice Assistants’ Messages on Pro-environmnetal Consumer Behavior: Message Content and Voice Attributes , Somang Min

An Examination of Celebrity Product Involvement and Endorsement Effectiveness , Eric Nichols

Southeastern Conference (SEC) International Student-Athlete (ISA) Career Transitions - A Cultural Intelligence (CQ) Perspective , Tsu-Lin Yeh

The Impact of Interactivity on Information Processing for Virtual Tourist Destinations , Hongxiao Yu

Decoding Trustworthiness and Helpfulness of Online Reviews In Hospitality: A Reader-Centric Perspective , Xiaonan Zhang

Theses/Dissertations from 2022 2022

Customer Touchpoint: Conceptualization, Index Development, and Nomological Validation , Hyunsu Kim

“No Tits in the Pits!”: An Exploratory Analysis of the Experiences of Female Decision Makers in Motorsports in the United States , Alexia Pedo Lopes

Affective Risk Perceptions Toward Travel in a COVID Era: Policy and State Political Influences , Chloe Riley

Theses/Dissertations from 2021 2021

“The Lifeblood of College Sports”: The NCAA’s Dominant Institutional Logic and the Byproducts of an (Over)emphasis on Recruiting , Chris Corr

Customers’ Acceptance of Automated Hotel , Jianhong Feng

Effects of Information Exposure, Emotions, and Self-Efficacy On Risk Perception and Travel Intention During the COVID-19 Pandemic , Chunsheng Jin

Positioning Customer Service Through Customer Journey Mapping in Service Consumption and Recovery , Dan Jin

Does the Tendency of Loss Aversion Depend On The Level of Competition? Evidence From Multilevel Esports Tournaments , Zeqing Mao

The Impact of Social Media Account Types on Travel Intention , Nuri Seo

Technology Experience: Measurement Development and Validation , Hyejo Hailey Shin

Why Do Tourists Accept Lodging Through Accommodation Sharing Platforms? Model Development and Model Comparison , Ge Zhu

Theses/Dissertations from 2020 2020

The Downside of National Team Identity: A Model to Measure Negative Outcomes of Team Identity , Fei Gao

Newcomer Student-Athlete Perceptions of Coaches’ Socialization Strategies: Scale Development , Evelyn Su Jara-Pazmino

Comparing the Success of Official Sponsors and Ambush Marketers: An Event Study Analysis of Brazil Following the 2014 Fifa World Cup and 2016 Rio de Janeiro Summer Olympic Games , Timothy Koba

The Impact of Hotel Service Robot Appearance and Service Attributes on Customer Experience , Chuhan Thomsen

The Economic Impact of Tennis in South Carolina , Xue Zhang

Theses/Dissertations from 2019 2019

The Importance of Twitter to Destination Marketing Organizations , Tatiana Allgeyer

Finding the Perfect Match: Dimension Analysis and Development of the External Sponsorship Congruence Scale , Kelly Evans

Premium Seating in College Athletics: Trends of Today and the Future , Kendra Holaday

“WE NEED DAWGS!”: Narrative Construction of Athletic Identity Among Black High School Football Players , Victor Dion Kidd

Measuring Long-Term Advertising Effects in the Tourism and Hospitality Industry , Rui Qi

Selling Rooms and Making Money in the Lodging Industry: Analyzing the Effects of RevPAR and GOPPAR Together , Thomas Rogers

Investigating Managerial Priority of Environmental Inputs and Outputs in Public Assembly Venues , Walker Ross

Theses/Dissertations from 2018 2018

College Students and Corporate Social Responsibility: An Examination of Corporate-Social Responsible Behavior in College Athletics From the Students’ Perspective , R. Jacob Gilbert

An Analysis Of Perceptions Of Restaurant Authenticity At Food Tourism Destinations In The Southeastern U.S , Jamie A. Levitt

Theses/Dissertations from 2017 2017

Motivation To Play Esports: Case of League of Legends , Yaoyao Sun

Theme Park Demand, Theme Park Attractiveness, and Visitors’ Theme Park Choices , Yingsha Zhang

Theses/Dissertations from 2016 2016

An Examination Of Destination Choice Behavior Using Meme Maps, Images and Decision Making Styles , Hilmi Atahan Atadil

Memorable Dining Experiences: Formative Index And Model Development , Yang Cao

Theses/Dissertations from 2015 2015

The Influence of Warmth and Competence Perceptions on Employees’ Attitudinal and Behavioral Responses in Casual Dining Restaurants , Diego Riva Humbert Bufquin

Media Effect on Resident Attitude Toward Hosting the Olympic Games: A Cross-National Study Between China and the USA , Qiulin Lu

Self-Determination Theory and Wellness Tourism: How Do Wellness Facilities Contribute to Wellbeing? , Karen I. Thal

Theses/Dissertations from 2014 2014

Understanding Destination Choice from a Cultural Distance Perspective , Hongbo Liu

Revisiting Gender Constraints and Benefits in Leisure Tourism: Man-Up, It’s Time to Travel Like a Woman , Holly L. Rabin

Theses/Dissertations from 2013 2013

Responding to Tripadvisor: How Hotel Responses to Negative Online Reviews Effect Hotel Image, Intent to Stay, and Intent to Return , Tiffany Avant

An Analysis of The Possibilities of Applying The North American Management Model to Most Large-Scale Sports Facilities in China , XI LI

Examining Long-Haul Chinese Outbound Tourists' Shopping Intentions , Pei Zhang

Theses/Dissertations from 2012 2012

Is the Current United States Tennis Association's Adult League System Restrictive? , Edward Horne

Manager Training In the Hotel Environment and Its Effect On Employee Turnover Intentions , Kristin Marie Malek

Theses/Dissertations from 2011 2011

Examining Japanese tourists' U.S.-Bound Travel Constraints , Lin He

Theses/Dissertations from 2010 2010

Hotel Guests' Intentions to Choose Green Hotels , Amy Elizabeth Jackson

Green Inside and Out: Case Study On Green Events In Large Public Assembly Facilities , Peyton Jeter

Theses/Dissertations from 2009 2009

Motivations and Constraints of Chinese Outbound tourists: A Case Study , Chengting Lai

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Masters Thesis Proposal Sustainable Tourism to Emerging Destinations

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Related Papers

Proceedings of the International Conference on Tourism (ICOT 2013). Trends, Impacts and Policies on Sustainable Tourism Development

Valentina Della Corte , Alessandra Iavazzi

The aim of the paper is to deeply understand the different strategic choices a destination management organization (DMO) can make with a managerial approach in order to ensure the development of the destination by systematizing local resources according to a long run vision. Once the “sustainable tourism” is identified, it is necessary to understand which are the main strategic initiatives a DMO can put in place taking into account the stakeholders directly or indirectly involved in tourism activities, according to a responsible tourism approach. In order to identify common procedures and successful policies, the paper uses a comparative case study analysis in order to describe several existent best practices with some possible generalizations. The findings of this research highlight strategic governance choices, as well as the role of public and private actors, in facilitating destinations sustainable development.

master thesis tourism

Diane Lee , Mary Hollick

Disclaimer The technical reports present data and its analysis, meta-studies and conceptual studies, and are considered to be of value to industry, government or other researchers. Unlike the Sustainable Tourism Cooperative Research Centre's (STCRC's) Monograph series, these reports have not been subjected to an external peer review process. As such, the scientific accuracy and merit of the research reported here is the responsibility of the authors, who should be contacted for clarification of any content. Author contact details are at the back of this report. The views and opinions of the authors expressed in the reports or by the authors if you contact them do not necessarily state or reflect those of the STCRC. While all reasonable efforts have been made to gather the most current and appropriate information, the STCRC does not give any warranty as to the correctness, completeness or suitability of the information, and disclaims all responsibility for and shall in no eve...

Information Technology and Tourism

Peter Wiltshier

Mazilu Mirela

Abstract: Destination, or the terminus of tourists' holiday, is a complex link between geography (with all the resources-human and natural-it offers you) and tourism (with all the activities they can undertake and services they can consume during the stay). The services forming the tourist product/products offered/given at a destination, and which must be differentiated from those offered by competitors, are the ones “forming” the brand.

Ana Lucia Magalhaes

Sustainability, as defined by the Brundtland Commission, which mentions the needs of present and future generations, is a concept that transcends concern with the environment, though this consideration remains important. Sustainability also relates to culture, way of living and economy. Applied to tourist destinations, sustainability offers guidance of great clarity. Tourism brings significant impacts, physical, economic and cultural, with important positive and negative aspects. A study of the subject reveals that the guidelines for sustainable tourism are exactly the guidelines for economic develop- ment and healthy living - non sustainable tourist destinations actually tend to decline and even perish. A qualitative research was conducted in a tourist destination in Brazil, typi- cal in several respects. Such destination has developed after the publication of the Brund- tland report - did not inherit certain prejudicial attitudes. The results show that the major players involved are not aware of all the challenges posed to a sustainable development, but this can be changed for the better with relative ease and highly positive consequences.

Destination, or the terminus of tourists' holidays, is a complex element linking geography (with all the resources–anthropic and natural–made available to tourists) and tourism (with all the activities that they can carry out and services that they can consume during their stay). The complexity of the destination is that it represents a product and more products at the same time. Services forming the tourist product/products offered in a destination, and that must be differentiated from those offered by competitors, are brand “formative”.

Academica Turistica

Ksenija Vodeb

sharmila sethu

This paper aims to develop a preliminary conceptual model for the tourism sector; using sustainable development principles and models. An account of the Malaysian sectoral industry in tourism using the Sustainable Model will be examined and by using these details to understand the strategic opportunity that would help draw an eco-tourism framework from a strategic perspective. In this research, it will be pertinent to examine the value of protecting the Malaysian eco-tourism and how sectoral influence can converge into a framework of sustainability. The use of a conceptual model will allow us to justify how eco-tourism could be a flourishing business advantage to the tourism businesses here in Malaysia. The paper will examine how the adoption of a strategic framework based on two dimensions; namely strategic opportunities and tourism development. To be examined to ensure eco-tourism could be made a competitive advantage to the tourism sector in Malaysia. During the course of investigation several issues need to be examined, for instance, is if there is enough taking place for us as a business entity to protect our fragile environment. Using the conceptual framework; are we able to sustain the environment from an economic perspective? It is the economic growth, commencing through the Industrial era that had given rise to the issues of sustainability.

Katarzyna Klimek

Competition between tourism destinations on national, regional and local levels continues to intensify due to the pressure of globalization (Friedman, 2006). Accordingly, Destination Management Organizations (DMOs) have to constantly reevaluate and re-engineer existing tourism offers to reposition themselves in a highly competitive tourism market. At the same time, tourism development pressures destination areas through increased resource consumption and, land fragmentation while policy measures to promote more sustainable tourism are progressing only slowly due to local resistance. Therefore, destinations are one of the most difficult entities to manage because of diverse, often conflicting interests of different stakeholder groups (Carmin et al., 2003). Consequently, finding the right balance between the economic development of tourism destinations, the conservation of their resources and the well-being of the local population has become a challenging task for many DMOs (Notarstefano, 2008). The aim of this paper is to present the results of exploratory research conducted in 2011 in seven European countries among 72 managers of Destination Management Organizations (DMOs). The research objective was to evaluate the DMOs’ efforts and their role in the set-up and implementation of sustainable tourism principles in the management of tourist destinations by means of a quantitative and qualitative analysis. Keywords: Destination marketing & strategy planning, destination management organization (DMO), sustainable tourism development, long-term competitiveness, new demand of XXI century.

Managing Sustainability in the Hospitality and Tourism Industry

Parul Munjal

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Master Thesis

During the final semester, as a USI Master in International Tourism student, you'll have to choose research and write a Master thesis on a tourism-related topic of your choice.

USI Master in International Tourism students benefit from Master thesis research project support given by Postdoctoral researchers and PhD students affiliated with our Academic Partners:

  • Tourism Observatory (O-Tur) Canton of Ticino (USI Lugano)
  • UNESCO Chair in ICT to develop and promote Sustainable Tourism in World Heritage Sites (USI Lugano)

We encourage academic publications and industry articles from Master theses.

All Master theses written by our Master in International Tourism students (until March 2021):

Coluccia, Giulia : Travel guidebooks between past and present. The case study of Lonely Planet. Gervasoni, Ylenia : Tourism in Ticino: a deeper view into residents’ attitudes and behaviours Pop, Oana-Carina : How cultural differences affect negotiation? The case of Atlantis the Palm Dubai, United Arab Emirates

Affolter, Flavia : Architecture as a destination for Tourism: Case study of the Novartis Campus in Basel. Barsocchi, Silvia : The impact of Covid-19 on airports and the tourism environment. The period of Covid-19 quarantine and spring 2020 in Tuscany. Battino, Fiammetta : The image of tourists in time and places of overtourism. The case study of Barcelona. Brambilla, Benedetta: The online communication of gastronomy related information for tourists: An analysis of ETC’s official tourism websites. D`Inverno, Glib: China's use of its international tourism policy as a diplomatic leverage tool. Etter, Gisela : Tourist motivations for visiting an urban waterfront regeneration area and their behavior on site: HafenCity in Hamburg as a case study. Ferrari, Camilla : An investigation about future travel trends and risk aversion after the Covid-19 pandemic. Geiger, Violetta : Tourism crisis management in Bali during Covid-19 crisis. Milazza, Matilde : Exploring opportunities for Bleisure Travel in the urban destination of Milan. Orthodoxou, Kyriaki: Hotels as Tourist Attractions: the Role of Architecture. Case study of Cyprus, an island in the Mediterranean Region. Psallidas, Ioannis : Exploring the potential of Thessaloniki, Greece as a city-break destination by applying the St. Gallen model. Shimizu, Kaori : Mapping the online presence of Switzerland, and in particular Ticino, on the Japanese tourism market. Sormaz, Andela : Social media and ICTs as tools for visitor flow management in heritage destinations. Ragusa, Miriam: How to improve cycling routes systems using the analysis of tourists` attitudes and behaviours: Syracuse as a case study. Razavi, Fouzie : When e-Government deals with tourism. The case of Visa information Xu, Yuxin: A Case Study of Marketing Strategies for City Tourism on Short-Video Platform “TikTok”-The City of Xi’an as an Example. Zanetta, Martina: A New Travel Culture? The Origins of Female Solo Travel in Switzerland in Life and Works of Isabelle Eberhardt, Ella Maillart and Anne-Marie Schwarzenbach.

Bossi, Francesca: Behind the meaning of “Instagrammable” in the Tourism sector: the analysis of two cases in Amsterdam. Chilombo, Faith: Tourism destination marketing in South Africa and Zambia: A comparative analysis. Clément, Valérie:  Are passenger night trains a viable travel mode for more environmentally friendly long-distance journeys in Europe? Doninelli, Vania: Will hyper-speed ground transportation transform European tourism in daily leisure mobility? In a future in which the hyperloop will be our everyday transportation mean, will Europe become our daily activity space? Hasenzahl, Lea: Is it not delightful to have friends come from afar? World Heritage Sites, ICTs & Chinese visitors: A European Case Study. Hinterberger, Florin: Sustainable Transportation to a Nature-Based Tourism Attraction: A case study in Switzerland. Hirt, Orianna: Understanding the impact of terrorism on a destination: The response of tour operators to the Karak terrorist attack in Jordan. Kolly, Laura: The relevance of star architecture in the case of museums for the production of visitors' experience: The case study of Zentrum Paul Klee in Bern, built by Renzo Piano. Minster, Charlène: Tourists as ocean advocates: Fostering integrated contribution by directing environmental consciousness of scuba divers. Muraca, Valentina: The History of Italian Tour Operator Kel 12 in a Changing Market (1978-2019). Papagni, Anastasia: Evaluating the effectiveness of the on-board concierge service, a tourist information service by Ticino Turismo. Thalmann, Ashley: Coopetition in Destination Networks: A Case Study of Lugano, Switzerland. Tommasina, Laura: Wine Tourism in the Swiss Region of Ticino: a Diversification Opportunity for Local Wineries? Sapienza, Silvia: Re-definition of luxury in times of sustainability.

Alkaydi, Nadeen: Uncovering current and potential marketing strategies for promoting tourism in nature villages: The Case of Disney Villages Nature. De Vantery, Sarah : Opportunities and threats of developing technology-based tourism products on cultural sites. The case of the archaeological site of Tremona. Germanova, Mariya : Sustainable tourism development in alpine areas: A case study of the valley of Blenio (Switzerland). Gervasini, Giulia : How the use of Facebook can support DMOs in case of natural crises. Guillot, Aurélia : Nudging tourists toward more regional linkages: Focus on tourists’ ordering behaviour and consumption of regional products in the Gruyère region, Switzerland. Lindberg, Anna : Why do business travellers cause hotel leakage? Liu, Shuyi : The development and prospect of serviced apartments in China: Take the Ascott China as an example. Sadigova, Gunel : The role of music in online communication of destinations as a tourism asset. The analysis of official tourism websites of ETC countries. Sadykova, Inera : Image of Milan as a tourist destination city portrayed by the fashion players. Pan, Niting : Analysis of Mainland Chinese millennial tourists in Europe on the basis of China's economic development. Perry, Camille : Digitalization and the concept of “smart airports“: A comparative analysis of nine international airports' digital strategies. Regazzoni, Nicole : Evaluating eLearning courses on tourism destinations: The case of the Switzerland Travel Academy. Rosani, Ilaria : The use of ICTs for training in the tourism and world heritage field: The case of the MOOC “Tourism Management at UNESCO World Heritage Sites“. Schipperijn, Marjorie : Investigating the tourism potential of “La Jonction”, Geneva: An application of the St. Gallen Model for Destination Management. Wu, Rihan: Linking importance-performance analysis and shopping satisfaction: A study among Chinese tourists in Via Nassa.

Agnoli, Beatrice : Social networks and UNESCO: A qualitative analysis of the Facebook presence of Italian and Ticino World Heritage Sites. Ayala Ramirez, Estefania : Online destination marketing: Taking advantage of fashion weeks to promote the destination. Baronio, Maria Novella : Determinants of tourism expenditure in Ticino. Boonyawong, Munlika : Italian potential tourists’ destination image: Comparison between Phuket and Bali and the perceived and projected image. Civatti, Ekaterina : Online simulations and serious games: Understanding the issue of tourism development and sustainability. Crameri, Ursina : The role of ecolabels in the Swiss hotel industry. Della Monica, Caterina : Heritage and Tourism: The role of social media campaigns in raising awareness. The case of #faces4heritage. Durando, Martina : Small and medium enterprises in the tourism sector: The experience of the family businesses in the Golfo del Tigullio. Ehteshamnia, Arwin : Measuring the success of social media marketing activities for tourism destinations: Building a KPI Matrix. Ellabban, Mahdy : Travellers’ perceptions and their impact on the air transport market: A study of airlines’ business models. Evler, Jan : Sustainable tourism development of outdoor recreation sites: The case of Vallemaggia and Valle Verzasca. Garbani Nerini, Elide : Switzerland Travel Academy: From design to evaluation of the eLearning platform. Georgieva, Silviya : What is the role of air charter brokers in the private and business aviation industry? Case study on Air-Dynamic SA. Glinina, Anastasia : Film-induced tourism: Media pilgrimage into the world of masculinity. Gualandris, Jean-Raphaël : Do hoteliers perceive Airbnb as a threat? The case of 3-star hotels in Switzerland. Katsira, Maria : Assessing the effects of an edutaining virtual reality experience in the tourism context. Kuzakova, Tatiana : Digital storytelling for sustainable tourism: The case of South Africa. Lechner, Loredana : Dynamics of Facebook interactions between Destination Marketing Organizations and their online followers. Lomazzi, Vittoria : ICTs within HRM: From technology-enabled guest experience to technology-enabled staff experience. Matviichuk, Bogdan : Online presence management and the use of professional generated content in wellness hotels in Russia and Switzerland. Petrakis, Christos : Biometrics in hospitality and tourism: Measuring the effects of three destination marketing videos on consumer behaviour. Russi, Linda : The economic value of the Piansecco alpine area during the summer/autumn season. Saleem, Anaa : Cultural and heritage tourism: UNESCO Heritage Sites in Saudi Arabia. Sironi, Marta : Weather-related online information for tourism: The case of Meteo Swiss and weather-related service providers. Vevik, Iselin : Perceptions of Norway amongst young Europeans in the wake of the 22 July 2011 terrorist attacks. Yang, Jieting : Tourism email marketing in China: The case of Shanghai’s Star Hotel.

Abbasova, Mariya : Online reputation of Baku city as a tourism destination. Bregvadze, Irina : Corporate Social Responsibility and legitimacy in three international hotel companies: Case studies. Cantoni, Edoardo : Teenagers' perception of Canton Ticino through the official destination website: An eye tracking investigation. Dialynas, Ioulianos Markelos : Designing an `Experience-based Brand Equity` model for a Tourism Destination based on Online Communication: An Exploratory and Action Research from TripAdvisor for Elounda Bay Palace. Doimo, Chiara : Uneven tourism geography in Italy: A regional perspective. Lumbroso, Anna : Giacomo Puccini's places: Towards a new heritage interpretation strategy. Gusso, Michela : Tourism and sharing economy: The accommodation sector in the era of peer-to-peer vacation rentals. Mele, Emanuele : Localization for online communication at European National Tourism Offices: An exploratory analysis. Memon Gul, Hazique : Analysis of social media marketing of desert tourism companies: The case of Dubai, United Arab Emirates. Miotto, Adriana : Urban squares: Tourists, residents and behavioural patterns. An analysis of three squares in Lugano. Raimundo, Laura : Understanding the mismatch between official and non-official online communications: The case of San Sebastian - Donostia's (Spain) destination image. Taylor, David : Volcano Tourism Risk Management. Zubovich, Katsiaryna : Benchmark analysis and usability evaluation of B2C e-commerce website: The case of Sailogy.com.

Aldi, Federica : Exploring the relevant factors influencing usability of the online booking process on individual hotel websites applying the eye tracking method. The case of three four-star hotels in the city of Lugano (Switzerland). Bagiante, Luca : Analyzing dark tourism motivations: Ground zero, Hiroshima and Nagasaki, and Chernobyl in comparative perspective. Banjac, Alexandra : Reasons for selecting specific destinations to organize meetings: A study of international associations that decided or have not decided to hold a meeting-related event in Belgrade. Caloz, Fanny : The virtualization of the backpacking experience: Analyzing the usage of smartphones and mobile applications on the road. Casagrande, Anna : Chinese tourism shopping: A comparison between Milan and Lugano. Codiroli, Tosca : Topics and frequencies of discussion and satisfaction ratings of luxury hotel areas. A text analysis and natural language processing of Lugano 5 star hotel online travel reviews. Coppola, Sara : Tourists’ flows in the Caserta’s Region and in the surroundings’ areas. Grammenou, Alexandra : Investigating Destination Governance in the Mediterranean destination of Corfu Island, Greece: A case study. Jin, Yuqin : An analysis of cultural differences based on online reviews (Chinese version of TripAdvisor) of luxury hotels in Shanghai. Molo, Isabelle : Understanding and measuring destination image: An assessment of the differences between tourists' pre- and post-visit images of the city of Bern using a single sample. Panagiotidou, Evgenia : Analyzing the destination image and the role of visitors’ activities in Athens. Schneider, Liselotte : The potential of Chinese skiers for Switzerland. Schwendener, Thomas : Motivations of Visitors to WWI Commonwealth Cemeteries and Memorials in the Somme Region. Secciani, Irene : Exploring tourist`s choices at the destination: A qualitative study. Shpagin, Dmitry : The impacts of Winter Olympics on snow and mountain tourism: The case of Sochi 2014. Vela Gajon, Ana : Challenges of globalization for the duty of care of corporations: A study on the requirements of corporations around travel risk management. Verduzco Conde, Alejandra : Examining the use of Information and Communication Technologies and Website Performance of Mexican UNESCO World Heritage Sites: The cases of Historic Centre of Mexico City and Xochimilco and Pre-Hispanic City of Teotihuacan. Wen, Yunong : Online communication of weather-related information to tourists: The case of national DMOs. Zora, Daria : Branding Theories and Practices: The Case Study of the Brand Identity Ticino.

Alden Göksungur, Stephanie : Modifying What Works: Adapting an American destination marketing strategy for Cannobio, Italy. Althaus, Karin : Academic Congress Participation: Do Cultural Differences Matter? A Gravitational Analysis of three Annual Congresses of the International Institute of Public Finance (IIPF). Baveyan, Gayane : Guest Satisfaction Factors Resulting Improvements in TripAdvisor and GEI (Guest Experience Index) Ranking in Hotel Industry: A Case Study from St. Regis Saadiyat Island Resort, Abu Dhabi. Beck, Lisa : The Influence Events of the Arab Spring had on Tourism in Middle Eastern and North African States. The Cases of Egypt and Tunisia as Countries which had part in the Arab Spring compared with Morocco and the UAE as Countries which were not part of the Arab Spring. Bögli, Fabienne : Analyzing the state-of-the-art of the online presence of agritourism offers in Switzerland. The case of Agritourism Switzerland. Busatta, Carlotta : Analyzing the situation of MICE destinations according to different level of terrorism of different cities: A comparative analysis between London, Istanbul and Nairobi. Caverzasi, Jessica : Business travelers’ behavior and travel policy compliance: Do generational differences matter? Chernysheva, Evgeniya : Perceptions about heritage and tourism of locals living inside a World Heritage Site and their motivations to contribute to online narratives: The case of the medieval town of Rhodes in Greece. Dounavi, Marianna : Online Gamification in Tourism: The case of World Heritage Awareness Campaign for Youth (WHACY). Flepp, Fabio : The touristic future on and along the ‘Gotthard Bergstrecke’: Exploring the associations people have with the region, the motivations of prospective visitors, their requirements to a ‘Gottardo Express’ train offer and the potential of regional attractions. Gazizova, Elmira : Communicating visa formalities online: Evidence from the National Tourism Offices’ Websites. Huseynova, Elnara : The use of creativity templates and pictorial metaphors in the advertising of tourism industry. Kössler, Zélie : Estimating the economic value of snow sports activities in Val Bedretto. Männamaa, Liis : Case Study: The impact of dynamic targeted upselling on example of Lindner hotels & resorts. Macaluso, Valeria : Leveraging on mega-events: The case of Canton Ticino and Milano Expo 2015. Mehdiyeva, Elnara : The Sound of Intangible Heritage: The Case Study of the Cremonese Violin-Making Tradition. Menzi, Annina : Zurich as a bicycle-friendly city for tourists? User requirements on bike sharing from a touristic point of view. Nazari, Fatima : Effective factors on magnetize Medical Tourism in Switzerland.  Pelizzari, Laura : The application of Butler’s TALC model and the formulation of repositioning strategies for Cannobio (Italy). Petrova, Hristina : Analyzing the tourist market portfolio in Bulgaria and drawing its conclusions for a renewal. Roos, Fabia : The Attractiveness of Castles as Tourism Destinations. Roulet, Odile : Is collaboration the key to success? A comparative analysis of three tourism networks in the Jura & Three-Lakes destination. Saie, Sara : Knowledge Management: Analysis and development of Effective Knowledge Management System in Tourism Industry. Seiler, Isabelle : The Travel Behavior of Chinese Tourists in Lucerne: An Analysis on Chinese group travel behavior in Lucerne regarding the potential of producing individual travel experiences. Tinelli, Marila : Beach management criteria for the Regional protected Park “Dune Costiere”: public and private perspectives.

Abu-Shakra, Salma : Film-Induced promotion of destinations: How should Film Commissions and Destination Marketing Organizations cooperate? The case of Switzerland. Atef Abdelazim Gouda, Shady : The impact of exogenous crises on international tourism: The dialectic relation between vulnerability and resilience - The Financial and Political Crises in Egypt Bassoli, Maria Cristina : Fostering cultural and creative enterprises in Rome and Barcelona. A multiple case study. Bazhko, Dzmitry : Could bicycle sharing system be a tourism attraction?  Beretta, Pauliina : Staying Connected While You Are On The Move: Expectations and Uses of Wi-Fi on Public Transportation and in Transport Hubs. Borzatta, Sara : The Native American Response to Tourist Expectations. A Case Study. Ceyhan, Gizem Melis : Istanbul, European Capital of Culture. What are the Effects of European Capital of Culture Event on Cultural Development and Cultural Image of Istanbul? Dietlmeier, Carolin : Understanding and Addressing Motivations and Barriers towards Alternative Travel Modes. A Social Marketing Approach for Sustainable Tourism Mobility. Giordani, Luca Andrea : Regional airports in Switzerland - Same country, equivalent opportunities? An analysis with a focus on Lugano Agno Airport. Marforio, Elisabetta : Colombia: A new destination for backpackers? Mariotti-Nesurini, Sara : Reinventing tradition? The origin of Festa delle Camelie (1923-1930). Miljkovic, Marina : Within and outside the precincts of Belgrade: Focusing on visitor activities. Murer, Daniela : Key Success Factors for Tourism Development in the Hinterland: Case Study of "Baselland Tourismus". Pipileva, Katerina : The online space of Macedonian cultural/religious tourism. An analysis of existing online contents and exploration of the further potential. Quinlan, Rachel : A Quest in Search of the Self: The case of Ashram in Rishikesh Judia. Reimann, Annina Melanie : Hotel Mobile Applications: Analysing the State-of-the-art and Proposing a Concept. Schieder, Theresa Karolina : Mobile Applications for UNESCO World Heritage Sites. Analyzing the state of the art, designing and assessing the usability of an application for two world heritage sites in the Canton Ticino. Shamim, Mohammed Rizwan : Souvenir and Craft retail as a Business: A Qualitative Study. Shekerinska, Katerina : Opportunities for Destination Management in the Mavrovo area - Republic of Macedonia. Applying the concept of variable geometry. Singh, Chandra Shamsher Bahadur : Business plan for a Travel Agency. Sturm, Caroline Sophie : MICE - A Carribbean perspective. Analysis of MICE destination decision factors applied to the Carribbean. Taskai, Reka Sarolta : How does a cultural center enhance the tourism experience? The case of LAC Lugano. Trama, Federica : What Agritourism Experience on Lake Maggiore: The case of Agriturismo La Pometa. Vroegop, Eva : Tipping the balance? Exploring the relevance of coaching activities in organised water sport travels. Wang, Yi Hang : Wi-Fi in China's tourism. Case study of the free Wi-Fi city Hangzhou.

Aguilar, Marielle:  Film Commission: A new driver for tourism. Angelsen, Marie Kristin : Co-Operation at a destination. The concept of a Product Club. Aryandani, Rima : Cultural tourism and creative cultural district: Stakeholder analysis of cultural districts in London South Bank. Bett, Benjones Kipleting : Tourism Policy in Kenya: Can it contribute to tourism growth and development? Bischof, Nicole : Why do Tourists visit Swiss Mountain Destinations? An argumentative Analysis of Forum Posts on Tripadvisor. Cadlolo, Timo : Valorizzazione turistica della Valle del Sambuco. Studio di fattibilità. Davidziuk, Volha : Event Sponsorship Management Process: An exploratory study of Swiss banks and Ticino Festivals. De Francesco, Sara : Building an integrated tourism system in Salento. Stakeholder mapping and involvement of key actors. Fanetti, Lorenzo : History and evolution of Ticino Turismo. Ganera, Corina : Destination Reputation in the Social Media across Different Language-Speaking Markets: The Case of Bucharest, Romania. Gao, Yawen : Developing a Dark Tourism Event Concept for Switzerland. Gega, Drilona : Marketing of sustainable Tourism: What does sustainable tourism look like in the Canton of Ticino? Georgescu, Tudor Alexandru : Cultural Heritage Management: Future Policies in Valorizing the Cultural Heritage of Romania. Guerreschi, Chiara Maria : Evaluation of the technological adoption within the hotel sector in Ticino. Hakkarainen, Doris Maribel : Online Communication of Nordic Mountain Destinations - Analysis of Finnish, Norwegian and Swedish DMOs' Websites' Contents and Functionalities and Web Marketing Activities. Hasky, Pia Theresa : Gastronomy as Competitive Factor for Urban Destinations - Analysing the cases of Edinburgh and Dublin. Idriss, Maya Amal : Tightrope Walking of Cultural Routes. Jankovic, Nikica : Montenegro: Designing the future tourism policies: Sustainable tourism based on natural resources. Kittiteerasopon, Kittipoj : The analysis of creative tourism approach applied in Thailand. A case study of the Sukhothai - Si Satchanalai - Kamphaeng Phet World Heritage Historical Parks. Kondratyeva, Oxana : Switzerland as a Destination for Russian Tourists: an Argumentative Analysis. Li, Mengmeng : The social and cultural impacts of tourism on ethnic cultural destination. Case study of the Drum Tower Muslim District in Xi'an. Luo, Jieqing : An Exploratory Study on Travel Motivations to China. Malinverno, Laura : Luxury in hospitality, what online reviews teach us: The case of luxury hotels in China and India. Natterer, Bettina : Future Business Model for Tour Operators. Can existing Business Models adapt the latest developments? Patane, Aleksandra Stella : Safe adventure? The role of risk in Adventure Tourism. Popovic, Vasja : The Influence of Information and Communication Technologies on Tourism Intermediaries (Travel Agencies and Tour Operators) in Russia and Switzerland. Putpim, Ashareeya : Thai Boxe: A Key Factor for the Development of Sport Tourism in Thailand. Rhein, Sarah : Social Media Marketing: Its future Trends and Opportunities for the Destinations Ascona, Locarno, Lugano and Ticino. Roth, Sergio : The future of Low-Cost-Carriers. Salauyova, Alena : Destination Marketing for the Emerging Tourism Markets as a Strategic Challenge for National Tourism. Organizations. Analyzing Marketing strategy of Switzerland Tourism for the Russian Federation. Sorokolit, Olena : Promotion and evaluation of an eLearning course presenting a regional destination. The case of "Ticino Switzerland Travel Specialist". Thaler, Sophia :Analyzing the Master in International Tourism: A Quantitative Approach in its Performance. Willisch, Thomas : Creating Transparency in the Language Travel Market: A Business Plan.

Adukaite, Asta: Enhancing and Applying User Experience Risk Assessment Model to the tourism domain. A Case Study of MSC Cruises. Aliverti, Fabio: The role of eLearning in travel agent's knowledge‐building process. A quantitative approach. Battaini, Francesco: Understanding Visitors' Experiences and Spatial Behaviours in Cityscapes. The Case of the Rocks, Sydney. Brenna, Laura: Online Representation of European Health Tourism Destinations. Gaggè, Ivano: Analysis of emerging phenomena in the tourism sector. The case of golf and wine tourism. Gembol, Ktimene: Online presence of project websites supported by the UNWTO ST-EP program: Towards optimization. Idriss, Maya Amal: Tightrope Walking of Cultural Routes. Kaufmann, Christine: Consumer Acceptance of Interactive Pricing Systems: Hotel Room Auctions. Lavilla, Olaya: Managing Tourism at World Heritage Sites: Main implications and changes for site managers The case of Switzerland. Lill, Vera : Applying the Theory of Planned Behavior to ecotourism. The case of tribewanted Sierra Leone. Luisi, Gaia: Applying User Experience Risk Assessment Model to the Tourism Industry. An empirical Web Usability Analysis of an Online Travel Agent. Olsevska, Gunita: Usability of Tourism Websites. Case Study of the Cruise Company "Silversea". Papadopoulos, Gregory: UGC and Attribute-based image development. The case of Malta. Ponzio, Federica: Cultural Heritage Management: Monte San Giorgio in the General Framework of the Alpine Convention. Ressia, Cristina: Event management and event assessment. The case of Jazz Ascona. Roth, Sergio: The future of Low-Cost-Carriers.  Salamin, Florie : Integration of Second Home Owners: An Alternative Solution to The Second Home Problematic in Brione Sopra Minusio.  Santambrogio, Laura: Ecotourism as proposal for the development of a mountain destination. The case of Airolo. Savarise, Serena: Marketing of Culture and Territory: The development of strategic plans for the enhancement and the valorization of cultural heritage. Case study of Naples. Siric, Jure: More destinations as one - cluster destination. The case of Umag, Croatia. Talawanich, Suwadee: Impacts on the development of cultural tourism in Thailand created by interactive museums: Thailand Creative & Design Center and Museum of Siam. Tettamanti, Simona: Lugano Arte e Cultura. Tumino, Francesco: User Generated Content in Facebook. The case of Costa Crociere. Violi, Lucia: Mobile Application Usability: The case of the tourist mobile guide iTicino. Wipf, Claudia Elisabeth: Development of a Concept for a Mobile Tourist Guide Application for the Canton of Schaffhausen, Switzerland. Zuffi, Claudia: Destination Governance: The case study of a tourism destination in Ticino.

Barreca, Manuela: Destination development towards destination governance. The case study of an integrated district model. Distretto Taormina Etna Berton, Julicha Giorgia: Will telecommunication substitute business travel? Brack, Sabina: Drivers and challenges of internationalization in tourism. Indian and Russian tourists in Swiss alpine destinations Byrnes, Gregory: Management and Marketing Strategies for Second Tier Cities in the United States. Caldarone, Giulia: On the footsteps of Don Quixote. The Council of Europe and the cultural routes. The case study of La Mancha. Capellari, Stefania: Marketing issues in wine tourism. Exploring successful Italian cases Cereghetti, Daniele: Key success factors in the aviation industry: Is there room for SMEs? Condorelli, Barbara: How to manage a tourism destination with "unconventional" attractions: The case of the Ruhrgebiet Da Col, Stefano: Online reputation of tourism destinations: Towards a destination online reputation model. De Pietro, Marianna: Tourist destinations online communication: The Destination Website Readiness Index. A study on English destinations. Dollberg, Verena: The Impact of Information and Communication Technologies on National Tourism Organizations: The Case Of Switzerland Tourism.  Dong, Xiongwen: The behaviours of outbound tourists from China Mainland. A reflection of Chinese culture. Fedele, Sara: Destination marketing and users' appraisal. An argumentative analysis . Fragassi, Gianmaria: Luxury tourism. An analysis of the luxury travel sector. Case study of Lugano. Gasparini, Silvia Daniela: The Herman Hesse museum. An important driver for cultural tourism in Canton Ticino Ghirelli, Silvia: Higher tourism education and new professional profiles. The case of Italy. Grossi, Giacomo & Scappini, Alberto: National Tourism Policy: Analytical Framework for the Evaluation of Efficiency and Effectiveness. The Case of Italy. Insuratelu, Cristina: Economic crises and their impacts on international tourism in the less developed countries. Kang-Bronz, Yun Ji: Conflicting memories of World War 2. In South Korea and Japan. Laffi, Carlotta: Tourist cards as an instrument to achieve full potential in cultural destinations. The case of Pisa. Lautenschläger, Maria: A critical analysis of the concept of destination branding. The case of Switzerland tourism. Luatti, Giovanni: The importance of national tourism organizations under conditions of global competition. The case of ENIT. Macconi, Tiziana: Communism and Tourism. Cuba in the UNESCO World Heritage List. Martinez, Désirée: Exploring the Meaning of Adventure. The Case of Skydiving Experiences in Switzerland . Miduri, Paola: Persuasion and argumentation in cruise-advertising. A case study on cruise catalogues. Moreni, Laura: Urban tourism consumption. Categorization of attractions and tourists of the city of Milan through multivariate analysis. Page, Natalie: Banking and Event Management in Arts&Culture. The Martha Argerich Project. Passini, Vittoria: Online booking engines for hotel chains. An overview and a case study. Saner, Kathrin: Association Meetings Market with a special focus on Zurich and Basel. Schenck, Jessica Gabriela: Savoring the country. Gastronomic tourism with a case study on Piedmont, Italy. Schmid, Marina Silvia Claudia: Stay Longer! Rebates in Kind in the Hotel Industry. Schmidhauser, Regina Lucia: The Willingness to pay of the Othon Palace Hotel (Belo Horizonte / Brazil). Guests for the Introduction of Eco-Measures. Stefani, Alice: Assessing government's involvement in sustainable tourism. The GRI perspective. Stefania, Miriam: Analysis of Youth Catholic Events Online Communication. An overview and the WYD2011 case-study. Tretyakevich, Natalia: Business travel and leisure tourism. Leisure-related motivations of conference attendees.

Arnold, Gianna: Destination Management in the Cruise Industry.  Borghi, Sara: Online promotion in tourism. The Silversea case. Franovic, Zorana: National crisis management and terrorism risk in tourism. Dedekind, Christian: Reputation and tourism. Identifying and measuring the elements that influence the reputation of tourism destinations. Gumiel, Ivanna: Strategia di sviluppo e turismo sostenibile nel parco naturale regionale del Camoghè. Kalbaska, Nadzeya: eLearning in hospitality and tourism field. The case of destination management organizations and online training game proposal. Magni, Elisabetta: Crisis management in the tourism field. The case of Phuket and Maldives after the Indian Ocean tsunami. Mailland, Charlotte: Market analysis to position a destination on a target market. The case of the French Antilles on the Belgian market. Maitre, Erika: Winter Olympic games. The case of Turin 2006. Mazzucchi, Enrica: What is luxury in luxury tourism? Nasir, Nely: Event management. A case study of Malaysia's 50th independence day. Peter, Leonie Rebecca: Integrating cultural heritage into a tourist destination, illustrated by the Lofotr Viking Museum in Borg, Norway. Pierguidi, Marika: The dawn of a new era. The eco-"Love&Peace" B&B. Pisano, Piergiorgio: The return of the Aphrodite of Morgantina. A cultural event in Sicily. Zagrebelnaya, Oxana: Modernity and tradition in conflict in world heritage sites: Case study of Gazprom Okhta Centre in Saint Petersburg.

Avola, Salvatore: From the concepts of destination management to the creation of Sistema turistico locale ibleo of Ragusa. Guo, Xiaokun: The study of Chinese tourists group travel behavior and corresponding business model of Chinese travel agency in Switzerland. Hammoud, Mustafa: Wellness tourism and the impact of architectural design on the success of a place. Analysing Vals as a case study. Popa, Ioana Georgina: Tourism Development Stages and Impacts upon Ski Resorts North American vs Swiss. Roggio, Erica: From Lugano to Louga: Community-based ecotourism in Louga region, Senegal. Project, development and commercialization. Ronchi, Andrea: Managing Business Travel Expenditures. The case of Italian SMEs. Savio, Luca: Event management and cultural tourism. Expo Milano 2015. Vinciarelli, Elisa: Tourism in Israel. Between state of mind and business. Zoltan, Judit: From health care migration to health tourism. A case study of dental tourism in Hungary.

Acciaioli, Fabiana: To be or not to be affiliated. A case study of SLHW. Albolmanalsawalga, Jehad: The impact of 9/11 on tourism in the Arabic countries. Belloni, Valeria: Chinese tourists and the merlot wine. A new way to promote the Ticino region. Cortesi, Matteo: Future overview of tourism in new EU countries. New technologies applied in the Black Sea area. The prospective of a common web portal. Di Giovine, Moira: Hotel Villa Principe Leopoldo. Rediscovering the heritage of a "regal residence". Gebhard, Rebecca: Trends and forecasts over the last 50 years. A comparison of predicted and actual tourism development. Frapolli, Elia: Structural changes in the cable car industry. The case of Ticino. Militaru, Tiberiu Claudiu: The rural and agritourist potential of Banat region, Romania. Neibauer, Nickolas: Tourism demand and exogenous shocks. An analytical review. Padurean, Loredana: Marketing higher education based on location attributes. The case of master programs in tourism. Puglisi, Massimo: Insubria film commission. Preliminary research. Tomasoni, Chiara: Destination marketing and tourist packages in Ticino. Zeolla, Gian Michele: Tourism in the bus. The case of Autopostale Ticino.

Bertschi, Stephanie: Obstacles for tourism development in African countries. Cameroon case study. Carli, Michela: Online promotion in tourism. The case of Syrian Ministry of tourism website. Croce, Valeria: Accommodation industry certification schemes. An advanced instrument for an emerging market. Giulieri, Fabiana: Museal web and tourism. Ivanova, Julija: CRM in the hotel sector. Martinez, Marisela: Value of the environmental initiatives in the hotel industry. The case of Mexico. Pera, Francesca: A long walk to the relaunch of South African tourism. The case of Soweto. Razzauti, Chiara: Strategic changes of a small destination. The case of Livorno, Italy. Wing, Shirley Romano: Hedonic price models and city tourism. The European case.

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MS in Sports Management – Tourism (Thesis Track) Turn Your Love for Travel into a Career Adventure

master thesis tourism

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100% online, 8-week courses

Transfer in up to 50% of the degree total

Help Businesses, Sports Teams, and Fans with Their Travel and Event Needs with a Master’s Degree in Sport Tourism

An online master’s degree in tourism provides a credential that most businesses look for in their hospitality managers and tourism directors. A degree in tourism can provide you with the business skills and education necessary to manage travel agencies, plan conventions, and events, organize cultural attractions, facilitate operations at hotels, theme parks, casinos, and resorts, as well as arrange individual, group, or corporate tours and trips.

Throughout our tourism degree, you will explore our core sports management curriculum, including topics like marketing and public relations, sports outreach, and legal and economic studies so that you are prepared to lead in the sports arena. Our tourism specialization can prepare you for the sport and event planning that comes along with working in the sporting industry.

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  • Transfer in up to 50% of a Grad/Doctoral Degree

Why Choose Liberty’s Master’s Degree in Sports Tourism Online?

If you have a love of sports that goes beyond the game and into event planning, hospitality management, or tourism, then our master’s in sports management degree with a specialization in tourism should be at the top of your list. Our online program will help build your professional skill set and résumé. Because the Master of Science in Sports Management is accredited by the Commission on Sport Management Accreditation ( COSMA ), you will gain a credible education in our 100% online format and can learn how to help those in the sports industry plan events, conferences, and dream vacations!

We integrate biblical principles into our Master of Science in Sports Management – Tourism degree online to blend academic excellence with personal integrity so you can be qualified to lead by example. We live out our mission to help you become a successful professional and individual in sports management and tourism.

What Will You Study in Our Thesis-track Master’s in Sports Tourism?

Our M.S. in Sports Management – Tourism degree online features a combination of foundational courses in sports management, hospitality, and tourism. Our tourism specialization includes training in marketing, sports, and event tourism planning, as well as travel, law, and sports outreach.

Our thesis track requires you to propose a thesis topic of interest and defend it once it is completed. The thesis track of our tourism degree is an excellent option if you are planning to pursue a doctoral program in the future.

Potential Career Opportunities

A degree in sports management – tourism can open the door to careers including:

  • Athletic event planner
  • Event planner
  • Hotel management
  • International tour guide
  • Travel agent

Featured Courses

  • TOUR 601 – Current Issues and Theories for Hospitality and Tourism Management
  • TOUR 602 – Hospitality and Tourism Marketing Strategy
  • TOUR 603 – Sport and Event Tourism Planning and Impacts

Degree Information

  • Students are required to complete a comprehensive exam before registering for SMGT 689 and SMGT 690.
  • This program falls under the School of Business .
  • View the Graduate Business Course Guides (login required).

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  • A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required) .
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Preliminary Acceptance

If you are sending in a preliminary transcript for acceptance, you must:

  • Be in your final term and planning to start your master’s degree after the last day of class for your bachelor’s degree.
  • Complete a Bachelor’s Self-Certification Form confirming your completion date. You may download the form from the Forms and Downloads page or contact an admissions counselor to submit the form on your behalf.
  • Submit an official/unofficial transcript to confirm that you are in your final term. The preliminary transcript must show a minimum of 105 completed credit hours.
  • If you are a current Liberty University student completing your undergraduate degree, you will need to submit a Degree/Certificate Completion Application .
  • Send in an additional, final official transcript with a conferral date on it by the end of your first semester of enrollment in the new master’s degree.

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Please see the Online Dual Enrollment page for information about starting graduate courses while finishing your bachelor’s degree.

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Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.

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  • A list of completed courses and earned credit broken down by semester
  • Degree and date conferred (if applicable)

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An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to [email protected] .

If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.

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Frequently Asked Questions

What are the benefits of earning a master’s degree in sports management – sports administration.

  • Convenient 8-week, 100% online courses
  • Increased job opportunities in the fields of tourism, hospitality, and sports administration
  • The professors teaching the courses in this degree have years of real-world experience
  • Transfer in up to 50% of your required classes (visit the transfer policy page for more information)

Is Liberty’s Master’s in Sports Management accredited?

Liberty University’s online Master of Science in Sports Management is accredited by the Commission on Sport Management Accreditation (COSMA).

How will the M.S. in Sports Management degree help me?

Translate your passion for tourism, hospitality, and event planning to a profession and gain greater fulfillment or advancement in your career.

What will I study in the thesis track?

Dive deep into the tourism industry with in-depth, guided research in the integrated thesis project.

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Jasmine Sealy takes a critical look at tourism and unpacks family mythology in her award-winning debut novel

Sealy's the island of forgetting won the amazon first novel award in 2023.

master thesis tourism

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Originally aired on Sept. 23, 2023.

For her master's thesis at UBC, Jasmine Sealy wrote a short story reimagining the mythical figure of Calypso. In myth, Calypso is a seductive sea goddess. In Sealy's version, she's a willful, beautiful teenager.

Jasmine Sealy is the author of the Island of Forgetting.

Sealy transformed that short story into her award-winning debut novel, The Island of Forgetting . It's set in Barbados and follows a family over four generations as they run a beachfront hotel. There are secrets, sacrifices and loyalties that are tested against a backdrop of ever-changing tourism. 

The Island of Forgetting won the 2023 Amazon First Novel Award . 

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Sealy's short fiction has been shortlisted for several awards and  longlisted  for the  CBC Short Story Prize . She has also been published in various publications, including The New Quarterly, Room Magazine, Prairie Fire   and  Best Canadian Stories 2021. 

Sealy spoke to The Next Chapter' s Ryan B. Patrick about  The Island of Forgetting .

The novel is set in Barbados and there are so many characters and complications. We see love, disappointments, birth, death — everything. This came from a short story about Calypso. Can you tell me more about Calypso as a mythical character and why the character has so much appeal for you?

I think that she looms very large in our imaginations as this kind of mythical siren seductress who led our hero astray and held him captive.

In The Odyssey, as written by Homer, she is only present for a very short period of time. So it was the lack of context that fascinated me. I had this desire to fill in the blanks and imagine how Calypso would have told her own story had she been given the opportunity.

I had this desire to fill in the blanks and imagine how Calypso would have told her own story had she been given the opportunity. - Jasmine Sealy

Then it was just the idea of this island seductress and temptress. I felt that there were so many parallels there in the ways that Black women generally, but Caribbean women more specifically, are often marketed as part of this tourism product. The idea that you come to paradise and there's these beautiful women. And I just think that there's like a bit of a stereotype there that could be unpacked.

It was really about, 'What would Calypso say? How does she see this man? How does she see herself?'

Vancouver writer Jasmine Sealy sees beyond stereotypes in debut novel  The Island of Forgetting

In the novel, there's a family who's running a beachfront hotel. And we see over the span of generations how tourists want different things from the Islanders. How do things change over the decades?

That was a really interesting part of the writing process for me, digging into the history of tourism in Barbados. It wasn't something that I was super familiar with because I was born in 1990, so the the tourism that I grew up with would have been very different to the tourism of the of the 60s or the 70s or the 80s.

I do think that at its root, it is still kind of this perpetuation in some ways of a colonial legacy. - Jasmine Sealy

And so I did a lot of research, just reading old travel logs and travel tourism from the 60s. It was really, really fascinating. I do think that it has evolved, but I do think that at its root, it is still kind of this perpetuation in some ways of a colonial legacy — the idea that the island exists to kind of fulfill the needs and desires of people who come from very far away. And no matter what iteration we see of tourism, you can't really escape that legacy.

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The novel opens with a traumatic event. One of the main characters witnesses his mother and brother kill his father. How does this trauma kind of carry through or reverberate through the generations?

That was definitely inspired by Greek mythology and the idea that these mythological characters are bound by fate and are punished in perpetuity for things that for either things that they did, the decisions that they made a long time ago, or decisions that were made before they were even born.

And I thought that there were just some really interesting parallels there again between that idea in Greek mythology and also the original trauma of colonialism and plantation slavery that exists in the Caribbean and the idea that we as Caribbean people are forever living in that in the shadow of this legacy.

It informs the way we relate to each other. It informs the way our grandparents parented our parents. It informs the way our parents parented us. It really is the root of this unspoken generational trauma in the Caribbean. 

How can we build a sense of a whole identity for ourselves where we feel content and just whole as people when we don't fully know our own history. - Jasmine Sealy

What would happen if there's this horrible thing that happens that then goes unspoken, but we see its ripple effects over the course of several generations.

We are so informed by things that happen before we're born. So that was just really like a deep fascination of mine when I was writing the novel. How can we build a sense of a whole identity for ourselves where we feel content and just whole as people when we don't fully know our own history.

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The title of the book is The Island of Forgetting . What is the power that memory holds in your mind?

I think it's everything. I don't know if memory was at the forefront of my mind when I started writing the book, but it became so clear to me throughout the the writing process that it was the heart, really, of the novel.

Not just memory, but memory making mythology — myth creation within within families. The idea that human memory is highly fallible and highly susceptible to our own imaginations. 

This interview has been edited for length and clarity.

ABOUT THE AUTHOR

master thesis tourism

Ashly July is a multimedia producer with CBC Books.

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Elektrostal Population157,409 inhabitants
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Located next to Noginskoye Highway in Electrostal, Apelsin Hotel offers comfortable rooms with free Wi-Fi. Free parking is available. The elegant rooms are air conditioned and feature a flat-screen satellite TV and fridge...
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Surrounded by 420,000 m² of parkland and overlooking Kovershi Lake, this hotel outside Moscow offers spa and fitness facilities, and a private beach area with volleyball court and loungers...
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Surrounded by green parklands, this hotel in the Moscow region features 2 restaurants, a bowling alley with bar, and several spa and fitness facilities. Moscow Ring Road is 17 km away...
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