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ZenBusinessPlans

Home » Sample Business Plans » Wholesale & Retail

How to Write a MLM Business Plan [Sample Template]

Are you about starting a starting a network marketing business? If YES, here’s a complete sample network marketing business plan template & feasibility report you can use for FREE to raise money . Marketing is one of the best tools that can attract loads of people. This is one of the very reasons why network marketing agencies have come to be.

If you have a natural penchant for marketing and meeting people, you may want to consider starting a network marketing agency business. This is a great way to start a trade anytime and anyway.

A Sample Multi Level Marketing Business Plan Template

1. industry overview.

Network marketing business is generally referred to as a business opportunity that is very popular with people looking for part-time and perhaps flexible means of earning additional income. Some of the leading network marketing companies in the united states are Forever Living Products, Fuel Freedom International, Avon Products, Mary Kay Cosmetics and Tupperware et al.

Network marketing which can also be referred to as Multi-level Marketing (MLM) or Pyramid selling or affiliate marketing et al is a controversial marketing strategy in which the sales force is compensated not only for the sales they able to generate, but also for the sales of the other salespeople (down – line / team members) that they recruit.

In the United States of America and of course in most countries of the world, companies that leverage of network marketing approach for compensation have been a frequent subject of criticism and lawsuits.

Generally, criticism has been focused on their similarity to illegal pyramid schemes, price fixing of their products, high initial costs for registering (the amount needed to purchase marketing kit and first products), emphasis on their recruitment strategies and loads of other technique that seems not to be plain and easy.

Research carried out by The Direct Selling Association (DSA) of which network marketing us under, shows that in 1990, 25 percent of members used network marketing, growing to 77.3 percent in 1999. By 2009, 94.2 percent of The Direct Selling Association (DSA) members were using network marketing, accounting for 99.6 percent of sellers, and 97.1 percent of sales.

The research also shows that companies such as Avon, Electrolux, Tupperware, and Kirby all initially used single level marketing to sell their products and later introduced network marketing compensation plans. The Direct Selling Association (DSA) in the United States has approximately 200 registered members, while it is estimated there are approximately 1,000 firms using network marketing in the United States alone.

It is important to state that network marketing companies operate in all the 50 states in U.S. Over and above, network marketing has become one of the best options for stay at home mothers or anyone who intend making money without registering their own personal business or directly working for an organization.

So if you have the intention of starting your own network marketing company, then you should ensure that you select a product that is easily sellable and of course a good reward system for network marketers under your scheme. You should also ensure that you conduct a thorough feasibility studies and market survey before launching your network marketing company.

2. Executive Summary

Good Life® Network Marketing, Inc. is a U.S based and world class network marketing company. We have been able to secure a standard and well – positioned office facility in a central business district in Carson City – Nevada.

We are a network marketing company that is set to compete in the highly competitive network marketing industry not only in the United States market, but also in the global market because our clientele base will not be restricted to just individuals in the United States.

Good Life® Network Marketing, Inc. will manufacture and retail cosmetic products in the United States and in other parts of the world via network marketing. Our business goal is to become one of the leading network marketing companies in the United States of America with a robust network of individual clients scattered all around the United States and the world.

Our back office staff members are going to be selected from a pool of talented and highly creative experts in and around Carson City – Nevada and also from any part of the world as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading network marketing companies in the United States and throughout the globe.

At Good Life® Network Marketing, Inc., our network marketers and client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. Good Life® Network Marketing, Inc. is founded by Rooney Wilberforce and his friend and business partner for many years Festus Holloway.

They both graduated from University of California – Beckley with BSc in Business Administration and Marketing respectively and they have a combine experience that revolves around market researching, sales, network marketing and advertising and business management et al.

3. Our Products and Services

Good Life® Network Marketing, Inc. was established with the aim of maximizing profits in the Network Marketing industry. We want to compete favorably with the leading network marketing companies in the United States of America and the world which is why we have but in place a competent team that will ensure that we meet and even surpass our network marketers and customers’ expectations.

We will work hard to ensure that Good Life® Network Marketing, Inc. do not just recruit network marketers and sell her products to clients in the United States of America, but also for clients in other parts of the world. Our products and services are listed below;

  • Sell of cosmetic products via network marketing model (reward network marketers under our scheme)

4. Our Mission and Vision Statement

  • Our vision is to establish a standard and world class network marketing company whose products and brand will not only be accepted in the United States of America, but also in other parts of the world.
  • Our mission is to become amongst the top 20 network marketing companies in the world; a company that will be known for sincerity and one of the best reward system for network marketers.
  • We want to build a network marketing company that can favorably compete with other leading brands in the network marketing agencies industry.

Our Business Structure

Good Life® Network Marketing, Inc., is a network marketing company that intend starting small in Carson City – Nevada, but hope to grow big in order to compete favorably with leading network marketing agencies in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Good Life® Network Marketing, Inc., we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, network marketers and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • Creative Director

Network Marketing Specialist

Human Resources and Admin Manager

  • Sales and Marketing Executive

Network Marketers / Freelance Marketers

  • Client Service Executive / Call Center Agents

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization

Creative Director:

  • Serves as project manager of the organization; works directly with the product manufacturing team and the network marketing team
  • Responsible for designing concepts and winning business proposals for the organization
  • Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
  • Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
  • Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
  • Maintains quality service by establishing and enforcing organization standards.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
  • Makes certain that operations and marketing department perform efficiently, coordinate employee efforts, and facilitate communications between management and employees
  • Part of the team responsible for training network marketers / freelance marketers
  • Ensures that the organization work in line with international best practices.
  • Responsible for handling core network marketing services such as reward system, monitoring team progress, expanding the scope of the network and penalizing erring members under our network.
  • Serves as compliance and quality assurance manager for the organization
  • Handle other related network marketing advisory and consulting services
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carrying out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily back office activities.

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Creates new markets cum businesses for the organization
  • Empower and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Good Life® Network Marketing, Inc.
  • Serves as internal auditor for Good Life® Network Marketing, Inc.
  • Responsible for selling the company’s products (cosmetics products) via network marketing models and getting reward / commission
  • Responsible for creating content / buzz words that will help attract more networks marketers
  • Responsible for managing team members under his or her network
  • Responsible for engaging internet users and people around his or her community to get help statistics and leads
  • Liaising and working effectively With other our back office staff and network members to generate sales for the business

Client Service Executive

  • Welcomes clients and potential clients by greeting them in person, online or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the creative director in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries.

6. SWOT Analysis

Good Life® Network Marketing, Inc. engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured network marketing business that can favorably compete in the highly competitive network marketing agencies industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Good Life® Network Marketing, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Good Life® Network Marketing, Inc.;

Our core strength lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient network marketing expert, a team with excellent qualifications and experience various niche areas in the network marketing agencies industry and other related industry.

Aside from the synergy that exist in our carefully selected back office staff members and network marketing experts, our products are easily marketable and our reward system is one of the easiest amongst network marketing companies and will be guided by best practices in the industry.

As a new network marketing company in Carson City – Nevada, it might take some time for our organization to break into the market and gain acceptance especially from top experienced network marketers in the already saturated and highly competitive network marketing industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

  • Opportunities:

No doubt, the opportunities available in the network marketing industry is massive especially when you are ready to play by the books and also considering the number of individuals who would not only want to make use of our cosmetic products, but would also want to make money by selling the products as independent marketers, recruiting down – lines, building a robust network and earning good commission from doing same.

As a standard and world class network marketing company, we are ready to take advantage of any opportunity that is available in the industry.

Aside from unfavorable government policies, just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power.

Another threat that may likely confront us is the arrival of a network marketing company or even a company retailing same cosmetic products like us in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

  • Market Trends

If you are conversant with network marketing business, you will agree that it is quite challenging for them to survive that tough and unfriendly terrain that they are expected to operate in. As a matter of fact, most people still see network marketing companies as fraudulent, with a very difficult reward system.

In view of that, most network marketing companies are trying as much as they can to make people believe that they are genuine and are out there not just to make profits, but also to help people – those under their network marketing scheme make additional income without becoming a full – time employee of the organization.

Another notable trend in the network marketing industry is that most network marketing companies go beyond just giving commissions to network markets under their company when they sell their products or recruit down – lines under their network, but also encourage them by rewarding them with mouthwatering gifts when they hit a milestone.

Such gifts go beyond electronics, and cars et al. Some of them win all expense paid trips to notable tourist destinations as a result of their work.

This is one of the reasons why no network marketing company survives without constantly throwing out promos that will encourage and motivate the team to continue to perform thereby creating a win – win situation for the company and of course for the network marketers.

8. Our Target Market

Before starting our network marketing company, we are certain that there are loads of people out there; employed and unemployed who would want to make money and get their life going or make addition income from a business that is flexible.

In view of that, we have created strategies that will enable us reach out to stay at home moms, unemployed, employed and student et al who would want to make cool cash from using our products, and also referring or selling our products.

We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients Below is a list of the people and organizations that we have specifically market our product and network marketing services to;

  • Unemployed people
  • Employed people
  • Corporate executives
  • Business men and Business women
  • Entrepreneurs and Start – Ups

Our Competitive Advantage

Surviving as a network marketing company goes beyond having the right products, but also having a full grasp of the network marketing industry, playing by the books, and having a good and easy reward system that will encourage people to join your network with little or no stress

We are quite aware that to be highly competitive in the network marketing industry means that you are not only expected to be able to retail good and reliable products and excellent customer services, but you must be result driven and able to create a network marketing system that everyone out there would not only find it easier to understand, but would want to freely join and recommend people to join.

No one would want to continue to remain as member of your network marketing company if don’t always meet up with the target date of paying out commissions or earnings as the case may be.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient network marketing experts, a team with excellent qualifications and experience various niche areas in the network marketing industry and other related industry.

Lastly, all our employees (back office staff members) and network marketers will be well taken care of, and their welfare package will be among the best within our category (startups network marketing companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Good Life® Network Marketing, Inc. is established with the aim of maximizing profits in the network marketing industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our network marketers that will enroll in our company.

Basically, Good Life® Network Marketing, Inc. will generate income by offering the following network marketing services and other related services;

10. Sales Forecast

One thing is certain, there would always be loads of people out there; employed and unemployed, students, business men and business women et al, who would want to make money and get their lives going or make addition income from a business that is as flexible as network marketing company.

We are well positioned to take on the available market in network marketing industry and we are quite optimistic that we will meet our set target of building a robust network marketers and generating enough income / profits from the first six month of operations and grow our network marketing company to favorably compete with the likes of Forever Living Products, Fuel Freedom International, Avon Products, Mary Kay Cosmetics and Tupperware et al.

We have been able to critically examine the network marketing space and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection are based on information gathered on the field, our products (cosmetics products) and some assumptions that are peculiar to similar startups in Carson City – Nevada.

Below are the sales projection for Good Life® Network Marketing, Inc., it is based on the location of our business and of course the kind of products we want to retail and target market;

  • First Fiscal Year-: $250,000
  • Second Fiscal Year-: $700,000
  • Third Fiscal Year-: $1.5 million

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products ( cosmetics products ) and network marketing model as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the network marketing industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing concerns.

Our sales and marketing team will be recruited based on their vast experience of the network marketing industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Good Life® Network Marketing, Inc.

Our corporate goal is to grow Good Life® Network Marketing, Inc. to become one of the leading network marketing brands in the United States of America and the world at large which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Good Life® Network Marketing, Inc. is set to make use of the following marketing and sales strategies to attract network marketer

  • Introduce our network marketing company by sending introductory letters alongside our brochure to individuals, unemployed, business men and business women, students, religious organizations and key stake holders.
  • Advertise our business in relevant business magazines, newspapers, and other media platforms.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still accommodate them in our network
  • Leverage on the internet to promote our business
  • Engage in direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied network marketers

11. Publicity and Advertising Strategy

We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for people who reside in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our network marketing company.

Below are the platforms we intend to leverage on to promote and advertise Good Life® Network Marketing, Inc.;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our products and network marketing brand
  • Install our Bill Boards on strategic locations all around Carson City – Nevada
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact households, schools and religious organizations by calling them up and informing them of Good Life® Network Marketing, Inc. and the products and services we offer
  • List our network marketing company in local directories / yellow pages
  • Advertise our network marketing company in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members and network marketers wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At Good Life® Network Marketing, Inc. we will keep the prices of our products and starter packs / kits below the average market rate for all of our network marketers / customers by keeping our overhead low and by collecting payment in advance from network marketers who would sign into our network marketing scheme.

  • Payment Options

At Good Life® Network Marketing, Inc., our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

  • Payment by via bank transfer
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft
  • Payment via mobile money
  • Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches. Our bank account numbers will be made available on our website and promotional materials to network marketers / clients who may want to deposit cash or make online transfer for the purchase of our starter pack / kit.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a network marketing company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Good Life® Network Marketing, Inc. in the United of America;

  • Business incorporating fees in the United States of America will cost – $750.
  • The budget for Liability insurance, permits and license will cost – $3,500
  • Acquiring an office space or warehouse that will accommodate the number of employees and our products (cosmetic products / starter pack) for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
  • Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $30,000
  • Amount required to purchase the needed software applications – $3,500
  • Launching an official Website will cost – $500
  • The cost for purchase of the required software applications (CRM software, Accounting and Bookkeeping software and Payroll software et al) – $10,500
  • Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
  • Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
  • Miscellaneous – $5000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand ( 250,000 ) U.S. dollars to successfully set – up a medium scale but standard network marketing company in the United States of America.

Generating Funding / Startup Capital for Good Life® Network Marketing, Inc.

Good Life® Network Marketing, Inc. is a business that will be owned, financed and managed by Rooney Wilberforce and his friend and business partner for many years Festus Holloway. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan from family members $15,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Good Life® Network Marketing, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning network marketers and potential marketers over is to our network marketing services is to ensure that we create a reward system that is easy and fair to all, and also to make our starter pack / kit highly affordable.

We will also ensure that at regular intervals we come up with mouthwatering promos that people who are not interested in network marketing will find it difficult to resist.

Good Life® Network Marketing, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check:>Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Securing a standard office facility and warehouse facility in a good location: Completed
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Secure trademark for our products: In Progress
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In Progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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From Launch to Prosperity: Your Full Guide to Running an MLM Business

From Launch to Prosperity: Your Full Guide to Running an MLM Business

Launching a business isn’t just about having a brilliant idea—it’s about creating a robust framework for success. Entrepreneurs who thrive don’t merely rely on passion; they strategically align their ventures with growth objectives, customer needs, and innovative solutions.

Starting a business requires taking steps forward to achieve growth, or you will revert back to safety. The same applies to MLM businesses, so let’s understand all about the MLM business model and dive deep into a step-by-step guide to successfully starting your own multi-level marketing company.

This Article Contains:

Understanding Multi-Level Marketing (MLM)

An mlm business model: how does it work, getting started with an mlm business, how to grow your mlm business, final words.

MLM, also known as network marketing, is a legitimate business strategy employed by some direct sales companies to sell products or services.

Companies use multi-level marketing (MLM) as a business model to encourage their independent business owners or distributors to actively recruit new members into their business. This recruitment process results in the creation of a hierarchical structure known as a downline.

Here’s how it works

Existing members (often called distributors) promote and sell the company’s products or services to others. They also recruit new participants into the business.

A distributor earns a percentage of the sales of their recruits.

Participants are encouraged to bring in new contractors, creating a network or downline.

Multi-level marketing is significantly different from traditional businesses. Let’s understand the difference between MLM and traditional business models to gain more clarity on their working:

After understanding the differences, one may ask how an MLM business model works.

This complicated-looking business model, on the contrary, is simple and straightforward . Independent business owners reach out to interested individuals or members with a plan to create a win-win situation. Members who are interested in starting their own business and gaining financial freedom by being their own boss start their MLM business. Every individual involved in an MLM multi-level marketing is a business owner.

To understand how the MLM business model works one can think of a pyramid. The first independent distributor is hired directly by the direct marketing company. Let’s say in our example is Mr. A. Now, he recruits 5 more independent distributors who each turn around and recruit 5 more independent distributors, and so on.

Mr. A, as the sponsor or upline, recruits individuals into the multi-level marketing (MLM) company. These recruits, along with everyone they bring in, form his downline.

Also Read: Upline and Downline in MLM

Understanding the direction of these relationships is crucial because it directly affects the earnings within the pyramid. In most MLM setups, all distributors contribute a portion of their earnings both to the company and to those above them in the hierarchy.

Remember, clarity in these relationships ensures transparency and fair compensation for all participants.

Individuals starting their own MLM business can earn as follows:

An independent business owner's commission on sales.

Commissions from people who started their own businesses under them.

Individuals wishing to join the multilevel market may have to pay the registration fees. This may bring doubt about the legitimacy of MLM-based companies.

As discussed above, the multi-level marketing model is different from the traditional business model. The traditional blueprint model won’t be much of a help when building an MLM business. So, let’s dive into the step-by-step checklist to get started and eventually build your MLM business.

1. Choose your Product/Service

The first step, without a doubt, must be choosing your product or service. The product should appeal to buyers and encourage distributors to sell further. For this, it becomes essential to identify, research, and test potential products and services that have a Unique Selling Proposition (USP) or are distinct from similar products/services.

Next, shortlist products or services that can deliver 5X value to your end customer compared to existing products/services and test the interest levels of your target customers and potential distributors.

The other crucial factor in choosing a product or service is strong customer demand to ensure sales success for representatives. As a result, your MLM company will also be able to generate profits from retail sales to consumers, rather than just recruiting representatives. Consider utilizing digital marketing services to gather the necessary data for this process.

2. Draw up a Detailed and Realistic Business Plan

In a multilevel market, this step is again crucial to the success of your MLM business. One might hit a dead end if proceeding without a detailed and realistic business plan. A plan will clarify how to proceed and define your business goals, purpose, and vision. Additionally, a well-crafted business plan can attract potential investors if external funding is required. But what are the key points that your MLM business plan must include?

Define business objectives

Define correct business objectives after researching your niche; they must be challenging yet realistic.

Analyzing the market

Develop sample profiles for your target customers and key competitors. Determine the size and opportunities of your niche market. Identify your product and service's fit in the market by compiling and analyzing the data. Make sure there are no potential barriers.

Profit and loss projections

Based on the financial goals, market research, product and operating costs, estimate your anticipated revenues, profits and losses for the first five years.

Sales and marketing

An effective sales and marketing plan should outline how to promote products and services to buyers, identify how many distributors are needed, and map out marketing strategies, website designs, and budgets.

It is important to note that the above list is not exhaustive, and more pertinent points can be added.

3. Construct a Compensation Plan

Once you have selected a product or service and created a business plan, the next step is to develop a compensation plan for your MLM company.

You will use this plan to lay the foundation for your direct selling business, defining the terms and conditions for earning income, commissions on direct sales, or as an override bonus earned on downline product sales.

It is essential to balance your compensation plan to ensure it is a win-win for all parties involved. The plan should be reasonable, attractive to distributors, and profitable for the company. This will help you develop a compensation plan that is fair, competitive, and sustainable for your MLM business.

4. Raise Funds for Your MLM Business

Commencing a multilevel marketing company without securing adequate capital is ill-advised. So it's important to raise funds. There are two common ways by which MLM companies raise funds in multilevel markets, i.e., debt financing and equity financing.

Debt Financing involves applying for and receiving an interest-bearing loan from institutions like credit unions, banks, or Non-Banking Financial Institutions (NBFIs). On the other hand, Equity Financing entails exchanging ownership stakes in the company for cash investments sourced from various entities, including family members, friends, and investors, or through Initial Public Offerings (IPOs).

One can employ a combination of these financing strategies based on your company's vision, unique requirements, and expansion plans. Ultimately, the most suitable approach should be determined by considering the multiple factors discussed, as well as maintaining a healthy debt-to-equity ratio.

5. Set up a Merchant Account

A merchant account enables businesses to accept debit and credit card payments and is like a business bank account. It can also be considered as a bridge between your business account and your customer bank account.

Setting up a merchant account for your Multi-Level Marketing (MLM) organization requires careful consideration. Thus, before applying for a merchant account, ensure the following steps are taken:

Identification

Confirm that the individual signing on behalf of the company meets the criteria for being a principal signatory, such as possessing good personal credit.

Website Presence

Enhancing your website with comprehensive information about your business and products can significantly impact payment processors' decision to collaborate with you.

Application Details

Before proceeding, inquire about the refund policy for setup fees, as some payment processors charge non-refundable application fees, regardless of account approval. It's crucial to clarify such details upfront.

Given the unpredictable growth patterns and legal complexities linked to MLM businesses, anticipate a longer approval process for a merchant account. Initiate the application early to allow ample time for approval before your business launch.

When applying for a merchant account, provide detailed information about your business, including chargeback ratios, return policies, and compliance with regulatory standards.

6. Select the Best MLM Software

MLM software is the backbone of your business, handling everything from compensation plans to automating API access, electronic transactions, party plan solutions, promotions, and more. It's crucial to choose software that can scale up or down depending on your current and future needs and provide end-to-end solutions.

Take the time to research different solutions and identify companies with published case studies and positive customer reviews.

Also Read: 12 Must-Have MLM Software Features to Drive Growth to Your Business

7. Hire an MLM Attorney

Having an experienced attorney taking care of the legalities is always a good idea. An experienced attorney can support you at the various stages of your MLM business. Their expertise can guide you on product regulatory compliance, labeling, compensation structure, and international expansion.

When your company sells products through distributors, it's important to ensure their claims about the products are accurate. The FTC oversees these claims and looks for any false or misleading information about how much money can be made or the health benefits of the products. Having an MLM attorney on your team means you have a knowledgeable resource who understands the current laws that regulate the direct selling industry.

Even if you think you don’t need an attorney, reality dictates that at some point in time, your company will need one. So, it is better to build an attorney-client relationship as a proactive step.

8. Keep all Your MLM Records

The policy and procedure manual is a fundamental document for an MLM company, encompassing a wide range of topics, usually 50 or more. It is tailored to your specific business model, products, principles, and ethics. Establishing clear and thorough documentation is essential for an MLM company. Policies and procedures, such as those outlined below, form the core of your business rules and operating processes.

Products and Marketing Materials

Make sure you protect your products and marketing materials, whether they are physical or digital.

Customer Data Protection

Comply with local and global privacy laws to safeguard customer data.

Compensation Structure

Ensure it aligns with actual sales to real customers, avoiding misrepresentations.

Compliance Considerations

Monitor and manage claims representatives make about products and earnings, staying compliant with federal law.

When developing documentation, avoid duplicating content from other companies. Instead, work closely with an MLM attorney to create customized templates or draft original documents specifically for your business. Keep in mind that while it might seem tedious now, meticulous documentation will benefit your company in the long run by reducing legal risks and protecting your brand reputation.

9. Prepare for the pre-launch

You're on the brink of success, but there's still more to uncover about your market, customers, and products. For this, you can conduct a pre-launch, also known as a soft launch, which is essentially a limited release of your product or service to a much smaller audience. You can take advantage of a pre-launch, and this can become a stepping stone to success for your MLM business. Because it can provide invaluable insights about your products from your target audience.

This phase, ideally initiated at least 90 days before the official launch, this period can be used to build awareness, interest, and even pre-orders. By leveraging strategies such as sneak peeks, promotions, and limited availability, you can validate your product, generate excitement, and lay the groundwork for a successful launch. Additionally, creating a pre-launch video tailored to your product's price point is an effective way to captivate potential customers and generate anticipation.

10. Get ready for the final launch of your MLM company

Now is the time to launch your MLM business, but before you launch it, you need to assess your success by revisiting your business goals. These goals will serve as Key Performance Indicators (KPIs) to evaluate the success of your launch. To ensure each KPI is measurable, break down each goal into quantifiable elements.

As you execute your launch, stay on top of your KPIs and supplement them with insights from your representatives and customers. This will help you validate your goals and make necessary adjustments quickly.

To grow any business, the right plan of action is important. For this, we will cover the two fundamental pillars.

1. Select the Right Business Model

Choosing the right business model is crucial for your MLM enterprise, and there are several compensation frameworks to consider. The four most commonly used models are binary, matrix, uni-level, and stair-step breakaway.

The binary plan involves creating two lines of subordinates, with commissions based on the weaker leg's sales. The matrix plan has a limited-width strategy, with a specific number of distributors at each level. The uni-level plan is boundless in width and depth, with all distributors operating on the same level. The stair-step breakaway plan involves developing a team and establishing your crew after reaching a specific level.

When selecting an MLM compensation plan, consider your business goals and product. Your startup should provide a compensation scheme that benefits both the company and its distributors.

2. Solid Strategy and Team

To build a successful MLM startup, you need a solid strategy to hire dedicated and motivated individuals who believe in your product and vision. Above all, you need professionals who excel in network marketing and communication, as they will be responsible for promoting your products and recruiting others to do the same.

To hire the right professionals, start by identifying the positions you need to fill in your team. Then, recruit individuals based on their job profiles, skill sets, experience, and interview performance. During the interview, ask questions about their motivation for applying to the job to ensure they align with your vision and goals. There are various ways to find the right professionals, but it's essential to prioritize hiring individuals who share your passion and can help drive your business forward.

Do you want to kickstart your MLM Business?

Our reliable MLM software is the answer!

To build and grow your business, we provide the most steadfast and easy-to-use MLM software.

Business is a dynamic landscape where every decision can either propel your company forward or slow it down. As a result, an entrepreneur's decision can mean the difference between exponential growth and stagnation for their business. Choosing an MLM software can be one of those decisions.

Global MLM Software is one of the best marketing systems. Whether you are a new or established company, our MLM software is easy to use and has an extensive suite of tools to help your business build and grow. With minimal customization, you can also get your business off the ground quickly.

1. What are the common ways to raise funds for an MLM business, and which is more suitable?

MLM companies commonly raise funds through debt financing (interest-bearing loans) or equity financing (exchanging ownership stakes for cash investments). The most suitable approach depends on the company's vision, unique requirements, and expansion plans.

2. What is MLM, and how does it differ from traditional business models?

MLM, or multi-level marketing, is a legitimate business strategy where independent business owners sell products and recruit others, creating a hierarchical structure. Unlike traditional businesses, MLM relies on a commission-based structure and emphasizes individual sales.

3. How can I choose the right product or service for my MLM business?

Choosing the right product involves identifying, researching, and testing potential products with a Unique Selling Proposition (USP). Ensure the product appeals to buyers, encourages distributors to sell, and has a strong customer demand.

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  • Multilevel Marketing Commissions

MLM Commission Calculator

MLM Commission Calculator.

This tool will help you calculate commissions for your multi-level marketing (MLM) efforts. First enter the average monthly personal volume (PV) of sales per associate. Then, fill in the fields provided in the matrix, input the needed information for those working on your down-line. For each level, this includes commission percentage, number of partners, and the monthly commission for that particular level.

Press CALCULATE, and you’ll instantly see a total monthly commission for your multi-level marketing efforts.

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How to Calculate Multilevel Marketing Commissions

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If you've ever suffered the nuisance of the Avon lady at your door or a vacuum salesman pushing his wares in your neighborhood, you've encountered multilevel marketing. Also known as network marketing, multilevel marketing involves distributors selling the public products directly in most cases. These representatives then make commission on their sales as well as the sales of people they recruit.

The illegal form of this marketing plan is known as a pyramid scheme . If the money distributors make comes from how many people they recruit and their sales to those recruits, the operation is likely illegitimate. However, if distributors' money comes from sales to the public, the company has a multilevel marketing (MLM) plan, which is legal.

Along with bonuses, the commissions that independent contractors receive for their sales are their compensation. The amounts of these commissions will depend on the compensation structure of the multilevel marketing firm. Read on to learn how companies with the following multilevel marketing compensation plans calculate commission.

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Unilevel Plan

Arguably the simplest compensation structure , unilevel plans revolve around a first tier of distributors. Although companies can restrict the number of recruits that distributors enroll under them, a unilevel structure places no limits on width. In other words, every individual the distributor recruits will come in under them in the organizational hierarchy, and the distributor will receive a certain percentage of everything the recruits buy and sell.

Door to Door Salesmen Cartoon.

Stair-Step Breakaway Plan

The stair-step MLM plan is similar to the unilevel structure in that it has no width limitations and creates a first tier of sellers. The stair-step is unique, however, in that once a distributor reaches a certain level of sales, he can break away from his tier so he keeps more of his own sales. On the plus side, stair-step plans motivate distributors to work hard. The drawback is that distributors in upper tiers receive less income every time a breakaway occurs.

Matrix Plan

A matrix plan, also known as a forced matrix MLM plan, sets specific limitations on the depth and width of distributors' networks. For example, the firm might have a 5-by-6 matrix, meaning that a distributor must bring in five people on the initial tier and will make money helping that tier do the same for as many as six layers of depth. The matrix plan is relatively simple to implement but requires constant modification to sustain.

Binary Plan

Binary plans tightly restrict width but are very generous with depth limits. In binary plans, distributors recruit two people for the tier below them, and then each of those two recruits two more. The firm calculates distributors' sales points based on each leg of the distributor's network. The distributor receives commission based on the leg that receives fewer points. This motivates distributors to keep all aspects of their networks selling well.

Once you understand these four basic plans, you can use an online calculator to determine specific commissions for multilevel marketing. You will need to know the commission percentage as well as the number of partners/associates to determine the amount. Just remember to evaluate how the money is made in advance to ensure you are doing the right type of networking .

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19 Best Free Marketing & Sales Templates for Microsoft Excel

Carly Williams

Published: January 15, 2024

In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting.

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To help those of you looking for a way to sharpen your Microsoft Excel skills , I've put together a detailed list of templates you can start using to simplify your sales and marketing tasks.

Download 10 Excel Templates for Marketers [Free Kit]

10 Excel Marketing Templates

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Marketing Excel Templates

Sales excel templates, project management excel templates, free excel spreadsheet templates.

  • Marketing Planner Excel Template
  • Excel Marketing Budget Templates
  • Marketing Dashboard for Excel
  • Excel Monthly Marketing Reporting Template
  • SMART Goal Excel Marketing Template
  • Excel On-Page SEO Template
  • Google Ads Campaign Excel Tracker
  • Excel Lead Tracker Template
  • Excel Sales Conversion and Close Rate Calculator
  • Excel KPI Dashboard Template
  • Excel Ecommerce Planning Template
  • Excel Contact List Template
  • Excel Sales Forecasting Template
  • Excel Sales Metrics Calculator Template
  • Excel Social Media Planning Template
  • Excel Blog Editorial Calendar Template
  • Excel Work Log Template
  • Excel Social Media Content Calendar Template
  • Excel Product Launch Plan Template

Why use sales and marketing Excel templates?

Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do. At least that’s true for me when it comes to digital marketing and sales.

The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting. And making them from scratch can be especially intimidating.

While I won't argue with that, I will say that the advantages of using Excel to organize information and streamline tasks are unparalleled.

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Free Excel Marketing Templates

10 free templates to help you master marketing with Excel.

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Benefits of Microsoft Excel Templates

Microsoft Excel has many capabilities, formulas, and shortcuts :

  • It stores data and has tools for data analysis.
  • It performs calculations and allows you to use code for automation.
  • It allows you to create social media schedules, editorial calendars, campaign trackers, and more.

Before I start talking about all things Excel templates, now’s your chance to refresh your knowledge with this helpful crash course on Microsoft Excel fundamentals .

Whether you need a source-of-truth for stakeholders to look at or a way to track the progress on a specific marketing plan or campaign, here’s a list of my favorite Excel templates to help get the job done.

1. Marketing Planner Excel Template

Download Your Free Excel Marketing Planner Template

This marketing planner template for Excel contains everything you need to plan a wide variety of email marketing campaigns . It contains specific columns for the emails’ topic, owner, status, and subject line.

You can supplement this template with a full-on marketing plan , written in Word or Google Docs format.

What I like: You can easily use this template to plan any other progressive marketing effort, such as blogging, content writing, or social media marketing. Simply change the titles of the columns to fit your specific marketing plan, and use the column to the left to track the dates of implementation.

Featured Resource: Microsoft Word Marketing Plan Template

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2. Excel Marketing Budget Templates

Download Free Marketing Budget Templates for Excel

If you want to avoid a budgeting mess at the end of the month or quarter, take a look at this collection of marketing budget templates designed to help you better organize your marketing spend.

Check out the master marketing budget template which allows you to generate a high-level visualization of your monthly and quarterly marketing budget.

What I like: From product marketing and website redesign to content marketing and events, these templates serve as a guide for marketers to visualize and track their expenses to avoid overspending.

3. Marketing Dashboard for Excel

Download Your Free Excel Marketing Dashboard

This particular tool allows you to enter metrics by campaign to auto-populate visual and easy-to-read charts. As a result, you can visualize the effectiveness of spending and activity across multiple initiatives.

You can also track the progress of different campaigns and marketing efforts, such as website content and email marketing, as well as ad spend and sales by platform.

What I like: There is no shortage of data to monitor when it comes to marketing. This template makes it easy to understand your marketing ROI and prove the effectiveness of your campaigns to stakeholders and leaders at your company.

4. Excel Monthly Marketing Reporting Template

Download Free Excel Marketing Reporting Templates

To simplify your reporting, check out these monthly marketing metrics templates and the corresponding PowerPoint template. Each month, you can update them quickly and easily to reflect your monthly visits, leads, customers, and conversion rates.

From there, you'll have everything you need to track and report on which channels are performing best.

What I like: I mean, come on — is there a feeling sweeter than hitting all of your goals for the month? Leadership loves to see ROI, and these spreadsheets can prepare comprehensive reports of your marketing metrics to send to your boss.

5. SMART Goal Excel Marketing Template

Download Your Free Excel SMART Goal Template

Whether you're planning for a new year, quarter, or month, defining a clear set of goals is critical for driving the direction of your marketing efforts..

Start with these SMART goal planning templates . Rooted in specificity, measurability, attainability, relevancy, and timeliness, these templates will help you set your team up for success.

What I like: Its user-friendly and readable format makes it one of the most shareable options on this list. You can easily send it over to your stakeholders without worrying about formatting.

6. Excel On-Page SEO Template

Download Your Free Excel SEO Marketing Template

When it comes to SEO , there‘s a lot for marketers to remember to see results.If you’re looking for the light at the end of the tunnel, pull up this handy SEO template created in Excel .

Designed to make the process of managing your SEO efforts a whole lot easier, marketers can use this template to guide their strategy step-by-step or pass it off to their webmaster to serve as a helpful guide.

What I like: This template focuses on keywords and SEO best practices, while also providing tips and tricks to identify nuances and increase productivity.

7. Google Ads Campaign Excel Tracker

Download Your Free Excel PPC Campaign Tracker

If you’re doing your Google Ads campaigns right, they probably aren't “walks in the park.” This Google Ads tracking template is a marketing campaign template that can keep you on top of your Google Ads game.

It‘ll help you catch mistakes and implement best practices across all the different campaigns and ad groups you’re running — for the top, middle, and bottom of the funnel.

What I like: It’s a perfect complement to that SEO template you've started using. Plus, this tracker will help you get the most bang for your buck from all of those ad campaigns you’re running.

8. Excel Lead Tracker Template

Download Your Free Excel Marketing Template for Lead Tracking

It's no secret that sales and marketing have a pretty rocky relationship history.

With this customizable lead tracking template in your toolbox, you'll have the information you need to reduce tension and define a concrete monthly lead generation goal. You’ll also be able to track and measure the success of specific lead generation channels and keep close tabs on your current sales close rates.

What I like: You can easily supplement this lead tracker with a marketing-sales SLA template to better align your sales and marketing teams — and get one step closer to crushing your goals.

Featured Resource: Microsoft Word SLA Template for Marketing & Sales

9. excel sales conversion and close rate calculator.

Download Your Free Excel Conversion Calculator

You have to set a conversion goal, but you don't know where to start. It sounds like you could use a hand in calculating your leads and traffic goals. Luckily, there's an Excel template for that .

What I like: You won’t have to sort through these numbers on your own. This template will take care of the math and give you a clear picture of what you need to accomplish to achieve your conversion goals.

10. Excel KPI Dashboard Template

Download Your Free Excel KPI Dashboard

If you’re a fan of the monthly metrics template, you might want to grab a copy of this template as well. The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail.

What I like: Using this template, you can assign specific employees to each KPI, define the frequency at which you'll monitor each KPI’s performance, and assign each KPI a color that reflects the quality of that KPI’s performance.

For example: Let’s say one of my company’s KPIs is organic traffic. I could set up my template such that 100 page views per month are red (poor performance), 500 page views per month are yellow (stable performance), and 1000 page views per month are green (great performance).

Sales is a number-heavy field. Whether we’re talking about sales goals or closed-won ratios, here are a few of my top templates to help expedite the process.

11. Excel Ecommerce Planning Template

Download Your Free Excel Ecommerce Planner Template

Ecommerce stores come with many moving parts. This template, which also includes an ecommerce sales plan and go-to-market template, includes dedicated space for each of your ecommerce vendors.

The kit also includes a marketing plan that guides you through market research, target market analysis, channels and vendors, and more.

What I like: Once your ecommerce store is live and running, you can use the conversion template to track performance across vendors and platforms where products are listed to give you a holistic view of your efforts.

12. Excel Contact List Template

Download Your Free Excel Contact List Template

In a business, the most important people are your customer or client base. Although your current customers constantly need to be nurtured, focusing on your contact or prospect list is also essential.

The information needed to build a prospect list is elementary. You can use this template to start building this list with the person's name, title and company, location, and contact information. Additional information could include their industry, employee size, company description, and pain points.

What I like: Once you’ve used a template like this one, you’re ready to upgrade to a CRM , which stores the same information in a more user-friendly format.

13. Excel Sales Forecasting Template

Download Your Free Excel Template for Sales Forecasting

Sales forecasting is similar to weather forecasting. Without the proper tools, it’s impossible to get an accurate idea of what’s ahead.

Excel sales forecasting helps with business planning, budgeting, and risk management. Using this template will help you track business sales, accurately predict your sales revenue, and plan for future growth.

What I like: Sales forecasting is challenging, but this spreadsheet formula makes the process easier. Ultimately, it helps strengthen the sales strategy that you build for your company.

14. Excel Sales Metrics Calculator Template

Download Your Free Excel Sales Metrics Calculator

Sales are complex. Once you add sales metrics into the picture, the complications increase.

Not only does this template help you keep track of sales, but it keeps track of your salespeople too. With the sales metrics calculator template, you can calculate customer retention rate, win rates, product revenue, and employee turnover rate.

What I like: I know there are many numbers and figures to calculate, track, record, and document when it comes to sales. This interactive Excel spreadsheet will help you get the job done.

Specific projects require a specific setup, but sometimes, the setup itself can be the most exhausting part. I’ve compiled the following templates to help you manage general projects and track your progress for specific tasks.

15. Excel Social Media Planning Template

Download Your Free Excel Social Media Planner

You might already use a social media scheduler to manage and publish your posts every week, but you still need a place to draft your social copy and decide which posts will go to which social networks.

This social media posting schedule allows you to draft each social post — the time it will post, the message you want to publish, and any link you want to accompany your message (blog post, registration page, an ebook landing page, etc).

What I like: Most social media schedulers allow you to upload social post copy in bulk from a spreadsheet. Once you've drafted all of your social posts for the week, month, or quarter, you can easily sort them by social network and import them into your social media platform of choice.

16. Excel Blog Editorial Calendar Template

Download Your Free Excel Editorial Calendar Template

Blogging plays a significant role in your ability to attract visitors and leads to your website. But managing a blog is one of those responsibilities that's easier said than done.

Use this editorial calendar template as the starting point for keeping track of all of your business‘ content. It’ll help you be more mindful of topic selection, buyer personas, keyword inclusions, and CTA alignment.

What I like: When I’m struggling with ideation, consistency, or simply just lacking organization, an editorial calendar helps me refocus my blogging efforts to generate even more traffic and leads.

17. Excel Work Log Template

Download Your Free Excel Work Log Template

How do you keep track of the day-to-day progress of your company, especially when there are people, tasks, and timelines to monitor? A work log template is essential to keeping track.

This template provides you with a project overview that makes tracking easier than ever. The work log template tracks tasks, time, status, and comments.

What I like: If you’re not ready to commit to a project management software , you can still monitor the life cycle and progress of your projects with this spreadsheet.

18. Excel Social Media Content Calendar Template

Download Your Free Excel Social Media Calendar

Since you’re probably generating tons of clicks from your Google Ads campaigns and writing amazing content, I’d imagine you'll need some help figuring out how to spread the love on social media.

The social media calendar template is the perfect resource for helping you scale and streamline your social media marketing.

What I like: When you use Excel to break out separate worksheets for each social network you‘re using, you’ll be able to keep a repository of content ideas, so you‘re never struck by writer’s block and always have something to post.

19. Excel Product Launch Plan Template

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LaunchSmart™ MLM Startup & Party Plan Consultants

The Direct Selling Experts

How to Write a Successful MLM Business Plan

July 25, 2012 By Terrel Transtrum

This article will help you refine how to write a successful MLM business plan.  As your ideas and dreams take root for starting and running a successful MLM, you will also realize that there is a lot to do.  Smarts and hard work will help.

What Is a Successful MLM Business Plan?

A successful MLM Business Plan is a comprehensive written presentation of your business idea.  A good plan outlines what the business really is, what it will do, how it will be funded, how it will achieve its objectives, and how it will be launched.  In addition to the standard elements of business plans, the successful MLM business plan tackles such complexities of such as forecasting compensation plan payouts, growth modeling, inventory planning in fast-growth environments, cash flow, and distributor attrition (inactive accounts).  An MLM Business Plan is especially useful for MLM startups seeking potential founding distributors, investors, and manufacturers who will offer favorable terms.

How Do I Get Started?

Start preparing your MLM business plan by tackling key questions.

  • What will you really be offering and why will people buy it?
  • Who will be the visionary that drives the business forward?
  • Where will you get the money to launch and run your business?
  • What market need will you be satisfying?
  • How will your growth strategy work, and what assumptions are you relying on?

A successful MLM business plan should have the following sections:

1. Executive summary: This summary holds the reader’s attention and sparks their thinking as it reinforces your capabilities to effectively present your ideas.

2. Business description: This presents the framework for the MLM business plan and what it’s all about, what you are truly taking to market, why you have selected the MLM business plan for your marketing channel, and so forth.

3. Market strategies: After researching the target market and the true needs that your business offering will meet, present your findings and ideas, how the new MLM business will be positioned in the market, its differentiators, and what circumstances will assure success.

4. Competitive analysis: Present competitors, their products and strategies, and how the MLM startup will have a competitive edge.  Look beyond the world of network marketing and direct selling, for much of the competition exists in places you may not be looking.

5. Design and development: Present how will you produce, package, and market the service or product.  How will its design and function set it apart?  What will it look like when it’s ready?

6. Operations and management plan: Present the basics of how distributors will be served, how the business will operate, and what are the underlying operations strategies from the first day of launch.

7. Financial factors: The growth and financial model must include the discipline of income statement and cash flow analysis, and the better practice is to present key ratios that investors consider.

Potential investors often expect an appendix that presents the leadership team, supporting market research, and information on which you have relied to reach your decisions.

Starting and running a successful MLM business is exciting, and doing your homework is vital.  In addition to the resources available at the LaunchSmart website, including model business plan, financial forecasting for the MLM business plan, and a host of useful resources, the US Small Business Association offers an online tutorial on writing a business plan

The idea of starting a business is exciting, and doing the homework is critical.  In addition to tools and services that we provide, the US Small Business Administration offers an online tutorial on writing a business plan (http://app1.sba.gov/training/sbabp/index.htm).  We can also help you to fill in the important details relating to MLM Business Planning, or feel free to contact us for assistance in writing your complete MLM Business Plan.

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network marketing

How To Start and Excel in Network Marketing or MLM Business

Network marketing or MLM is often compared to traditional forms of direct selling, such as door-to-door sales. This is because it involves selling products directly to consumers. However, the main difference between the two is the use of a network of distributors to generate sales and recruit new members. 

How to Start A Network Marketing Business

Starting a network marketing business can be a good way to earn extra income or build a full-time business. It requires a lower start-up fund and you can build it as a side business without being required to leave your full-time job. But, like any other business, it requires careful planning and effort to be successful. 

You need to build the basics for the business in order to get success. 

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First of all, research different network marketing or MLM business out there. There are so many different network marketing or MLM companies to choose from. Pick the right company that is trustworthy and the product that you use and like to start. If you are not interested in the product/service, you will be suffering to spend time building your business. 

Then, you should know who you want to serve. You can’t be serving everyone and not everyone is suitable to join a network marketing or MLM business. We call this the dream customer. And you should know where is your dream customer, and how to reach them. 

Next, decide on how you want to promote your network marketing or MLM business. There are two ways to grow your network marketing or MLM  business. Selling the product or recruiting new distributors. Both will need different ways to promote, both online and offline. 

It may be a 1-1 recruit session or an event to promote to your dream customer. 

And, like every business, you need to set your goals and track your progress. For example, you want to get a certain pin by when. Or how many recruits you want per month. Then, based on the goal, you can set your marketing plan and how many prospects you need. 

If your closing rate is 10%, then you will need to talk to 100 people to close 10 people a day. 

Finally, you will need to keep learning and growing as an expert in your market and industry to stay at the top of the business. People will only follow a reputable and successful leader. You need to show yourself as a thought leader in the business and be able to genuinely help your prospects to be able to grow. 

Claim the free Network Marketing Secrets book

Is network marketing or MLM A Pyramid Scheme 

Network marketing, also known as multi-level marketing (MLM), is a business model that involves selling products or services through a network of independent distributors. The commission is paid based on the sales and the tiered commission for your recruit’s sales. 

Pyramid schemes, on the other hand, are illegal in many countries. The concept is similar, but it’s focusing more on recruiting new members instead of selling the products. They rely on recruiting new members to bring in money to pay new recruiters. As long as there are new members joining the business, they can sustain their business. 

But once the scheme burst, they can’t sustain the business. The newer members might just lose their money. 

While both business models are similar, they are not the same thing. network marketing or MLM involves selling good products or services, while pyramid schemes don’t. 

In fact, some network marketing or MLM companies are even listed companies. They are being monitored closely by the regulators. Hence, it is safe to join a reputable one. 

Can Network Marketing Make You Rich

Like every business, there are successful business owners and less successful business owners. While it is possible to lead to wealth or more important financial freedom through network marketing or MLM, there is no guarantee. 

And the path is never easy. Now you are the business owner and the entrepreneur. You are responsible for the business’s success and your recruits’ success. In network marketing or MLM business, there are only two ways to make money. Recruit new members and sell products. 

To sell products, you can build your repeat customer group to make them your basic sales. You shall serve them best and build a good relationship with them so they will continue to buy from you. For example, if you are selling supplements, you will need to take them every day. And if you can serve them well, they will definitely buy from you repeatedly. 

To recruit, one question you need to answer here would be why they should join you. There are so many network marketing or MLM business owners out there. All competing in the same market and selling the same business plan. What’s your unique selling point, and how you can serve and train them to be successful network marketing or MLM owner? 

To get success in network marketing, requires hard work, dedication, and a willingness to learn and adapt continuously. Network marketing or MLM business starts with a network. The key to winning the business is building a large network of recruits and customers. 

It’s important to keep in mind that network marketing is a business. But many people don’t treat it that way. To get success, you need to plan and manage your team well. Not only you are building your own business, but you also need to know how to develop the talents of your recruits and help them to build a sustainable business together. 

Remember this, network marketing or MLM business is a long-term journey to build your business and grow your recruits. Your recruit’s success is your success as well, as you will be getting commissions from their sales as well. 

Why Network Marketing is Not For Everyone

Although we talked about so many benefits of joining the network marketing or MLM business, it might not be right for everyone. 

Starting a network marketing or MLM business is hard, network marketing or MLM  business are having a bad name due to some network marketers using the wrong tactics to promote it. In most cases, they will purposely look back to some old friends or strangers to promote it directly. They fail to realise that not everyone fits the network marketing or MLM business. 

By understanding the nature of humans and targeting the right prospects, you can target the right prospects easily. 

Another thing is the pyramid scheme concern. It’s not easy to change someone’s mind about the pyramid scheme. When you tell them about network marketing or MLM business, they will reject it directly. By showing your success, lifestyle and product on social media, they will be curious about how you can build such a successful business and will be more open to you.

It takes time to succeed. Building a network marketing or MLM business is a compounding effect business. You may start with a limited income when starting out. After putting in much effort, you may not see a big result. Get through that, the learning curve is steep. If you are not ready with the required skill, it takes time for you to challenge and transform yourself to win the game. 

It’s worth noting that not all network marketing companies are the same, and there are many legitimate businesses that use this model. However, it’s important to carefully evaluate any opportunity and do your research before committing to a particular company or opportunity.

Why Network Marketing or MLM Business Is the Best Business Opportunity to Start

Starting a network marketing or MLM business is important for most people. Some even say that it’s the best first business to start with. 

Low start-up cost and free entrepreneur training. 

Unless you are joining a pyramid scheme, a genuine network marketing or MLM business does not require high fees to join and you don’t need to make a monthly minimum purchase commitment. You may need to keep certain business total sales to keep your grade. But in general, you don’t need to invest or buy a huge inventory to start. 

Also, network marketing or MLM business allows you to work based on your own schedule and work from anywhere. This is great for people who is having other work like a full-time job or a full-time housewife. They can start and build their business anytime they are free. 

Next, as your upline would like you to be successful as well, you can leverage their experience to grow your business fast. They will help to set a plan for you to achieve the goals you want within the timeframe. Also, they can guide you when you are doing something wrong. 

And finally, the potential for passive income. When you have established your business, you can live by commissions only. by supporting your recruits well, you can get commissions based on their sales, even if you don’t sell anything. 

Also, some network marketing or MLM business does offer free annual travel if you are reaching a certain grade. And in most cases, these are five-star travels with everything paid off by the company. 

Looking at all these successes and benefits, it is important to note that achieving them is not easy. You need to work hard and be dedicated to putting in your time and effort to build it out. 

Even if you are building it as a side business, you should really take it seriously if you want to get huge success. It is a business that you are building. You may face different issues including the legal issue in it. 

How To Stand Out From Other Network Marketers

If you are new to a network marketing or MLM business, chances are other business owners might have targeted them before. Or they are buying from others. 

But that doesn’t mean that you cannot target and convert them be your recruits or customers. Network marketing is all about relationships. The better your relationship with your distributors and potential customers, the more they will trust you. Make an effort to know more people and understand their needs and interests. Be genuine when you are with them. People can sense if you are doing all these just to sell to them. 

By building your trust and credibility, it will be more likely for them to buy from you. 

Next, one of the most important things to stand out is to make an irresistible offer to your customers or distributors. This could be done by sending regular newsletters about your product and the latest update.

For example, if you are selling supplements, you can always send tips on health and fitness. And if you are going for recruitment, you can invite them for a workshop or an event. In the event, you focus on providing value to them, and only at the end of the event, do you start promoting the network marketing or MLM business opportunities.

Finally, to stay at the top, you should always take action consistently and stay up to date with the latest industry trends and product updates. This is the core competitiveness that you can offer to your prospects. 

By following these tips, you can set yourself apart from other network marketers and position yourself for success in this competitive industry.

How To Recruit For Network Marketers

Recruiting new members is an important part of building a successful network marketing business. Having an army of recruits will help your business to grow faster and ultimately get more commissions from their sales.

To do this, you should focus on building relationships with your potential customers and recruits. Join more activities or events to know more people and identify your prospects. Then, build a relationship with those who are a good fit for your business. 

Be authentic and genuine with them. You should not build a relationship just because you want to sell them. They are able to feel it and soon stay away from you. You need to be kind and real with them and explain clearly about the network marketing or MLM opportunities. 

Also, you should realize that not everyone is ready for joining the opportunity. They might be in a different stage in life or has other priorities. Don’t push them too much to join. But instead, keep showing your work and lifestyle. Once they are ready, they will approach you. And it’s much easier to close them at that time. 

So, leverage social media and online to build your reputation to recruit and sell your products more. By constantly posting about your lifestyle and your business, people will see what you are doing. Although they might not be responding or asking about it now, when they need it, they will look for you. 

And when you have potential recruits or buyers, you should follow up with them consistently. Keep the conversion going on and try to close them. 

Where To Prospect For Network Marketing

There are so many places both online and offline where you can prospect for network marketing. After you have identified who is your dream customer, now it’s time to reach out to them. 

First of all, social media platforms like Facebook, LinkedIn, and Instagram can be great places to connect with potential recruits and customers. You can use these platforms to share information about your products or services and engage with your audience.

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Then, you may attend local networking events, such as chamber of commerce meetings or industry events. It can be a good way to connect with potential recruits.

Next, you may try searching for your friends, family, and colleagues. They can be a good source of potential recruits. Let your network know about your business and the opportunity you are offering.

Online groups are a good place that congregates your prospects. The group owner had grouped all your potential customers in the same group. It’s time to join and provide values to connect with them. 

It’s important to remember that prospecting is just one part of building a successful network marketing business. It’s also important to focus on building relationships, providing excellent customer service, and continuously learning and adapting to stay ahead in the industry.

How To Write A Network Marketing Recruiting Script

Recruiting scripts are pre-written scripts that can be used to help recruit new members to a network marketing business. These scripts can be useful for helping you stay organized and focused when talking to potential recruits, but it’s important to keep in mind that they are not a one-size-fits-all solution. Here are a few tips for using recruiting scripts effectively:

  • Tailor the script to the individual: A script can provide a useful outline for your conversation. However, it’s important to tailor it to the individual you are speaking with. This means taking the time to get to know the person and understanding their interests and goals.
  • Practice the script: Practice your script beforehand to ensure that it flows naturally and sounds authentic.
  • Be open to deviations: It’s important to be open to deviations from the script and be willing to have a natural conversation with the person you are speaking with.
  • Use the script as a guide: Use the script as a guide, but be prepared to adapt and adjust your approach as needed.
  • Be genuine: Above all, it’s important to be genuine and authentic when recruiting new members. People are more likely to join your network if they feel that you are genuine and sincere.

Remember, recruiting new members is just one part of building a successful network marketing business. It’s also important to focus on building relationships, providing excellent customer service, and continuously learning and adapting to stay ahead in the industry.

Lead Generation For Network Marketers

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service.

In the context of network marketing, this typically involves using a variety of tactics, such as email marketing, social media marketing, content marketing, and events, to attract potential customers and persuade them to join your network marketing team.

Read more about online lead generation for network marketers

Landing Page for Network Marketers

A landing page is a standalone web page that is designed to persuade a visitor to take a specific action, such as making a purchase or signing up for a service.

In the context of a network marketing business, a landing page can be used to capture the interest of potential customers and team members. And then, persuade them to take the next step in the sales or recruitment process.

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To create an effective landing page for a network marketing business, follow these steps:

  • Choose a compelling and relevant headline that clearly communicates the value of your product or opportunity and grabs the visitor’s attention.
  • Use images and videos to illustrate the benefits of your product or opportunity and engage the visitor’s emotions.
  • Include a clear and concise call-to-action (CTA) that tells the visitor what you want them to do, such as “Sign up now” or “Learn more”
  • Provide social proof, such as customer testimonials or case studies, to build trust and credibility with the visitor.
  • Use a simple and intuitive design that is easy to navigate and encourages the visitor to take the desired action.
  • Run A/B testing to experiment with different versions of your landing page and identify the version that performs best.

Overall, a well-designed landing page is an effective tool for a network marketing business. It can help to attract and convert potential customers and team members.

Sales Funnel for Network Marketers

A sales funnel is a marketing model that describes the journey a customer takes from being aware of a product or service, to actively considering it, to making a purchase.

In the context of network marketing, a sales funnel can be a useful way to visualize and manage the process of attracting and converting prospects into customers and team members.

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A typical sales funnel for a network marketing business might include the following steps:

  • Awareness: This is the first step in the funnel. The potential customers become aware of your product or service. This can be achieved through a variety of marketing tactics, such as social media marketing, content marketing, and advertising.
  • Interest: In this step, potential customers become interested in your product or service and start to research it further. This is achieved by providing valuable and informative content, such as blog posts, videos, and webinars. And, help educate prospects about the benefits of your product or service.
  • Decision: At this stage, potential customers are actively considering making a purchase. This is where you need to provide them with the information. The justification support they need to make an informed decision, such as product demos, testimonials, and customer support.
  • Action: In this final step, the potential customer makes a purchase and becomes a customer or team member. This can be achieved through effective sales techniques. This includes closing the sale and following up with the customer to ensure they are satisfied with their purchase.

Read more about sales funnel for network marketers

What Type of Sales Funnel Should Network Marketers Use

The type of funnel that a network marketer should use depends on their business goals and their audience group. However, there are a few types of funnels that are commonly used in the context of network marketing.

Lead generation funnel

This type of funnel is designed to attract potential customers and capture their contact information, usually their email addresses. This information is used for the purpose of nurturing their interest and converting them into customers or team members. A lead generation funnel typically includes three elements. A landing page with a contact form, an email follow-up sequence, and a thank-you page.

Product Sales funnel

This type of funnel is designed to persuade potential customers to make a purchase. A sales funnel typically includes a series of pages that provide information about the product. Then, you demonstrate its value and make a persuasive offer. So, this sales funnel might include a landing page, a product page, a checkout page, upsell pages and a thank-you page.

Recruitment funnel

This type of funnel is designed to persuade potential team members to join your network marketing business. A recruitment funnel typically includes a landing page that provides information about the opportunity. It can be a video or webinar that presents the business model and the benefits of joining it. In the end, there will be a signup form that allows potential team members to sign up and learn more.

Overall, the type of funnel that a network marketer should use depends on their business goals and the needs of their target audience.

It may be helpful to experiment with different types of funnels and see which one performs best for your business.

How to use Sales Funnel for Network Marketing Business

A network marketing funnel is a series of steps that a network marketing business uses to attract, engage, and convert potential customers and team members. To use a network marketing funnel effectively, follow these steps:

Identify your target audience

Before you can create a network marketing funnel, you need to understand who your ideal customers are. You need to know who they are and where they are. This might include factors such as age, gender, interests, and location.

Create a lead magnet

A lead magnet is a valuable piece of content, such as an e-book, a video, or a webinar. The lead magnet is offered to potential customers in exchange for their contact information. Use your lead magnet to capture the interest of potential customers and team members and persuade them to take the next step in the funnel.

Use a landing page and a form

A landing page is a standalone web page that is designed to persuade a visitor to take a specific action. This includes making a purchase or signing up for a service. Use a landing page to provide information about your product or opportunity and a form to capture the visitor’s contact information.

Use email marketing

Once you have captured a prospect’s contact information, use email marketing to nurture their interest and persuade them to take the next step in the funnel. This might include providing more information about your product or opportunity, offering special discounts or promotions, or inviting them

Read more about Network Marketing Secrets Here

Lead Magnet for Network Marketing Business

A lead magnet is a valuable piece of content, such as an e-book, a video, or a webinar, that is offered to potential customers in exchange for their contact information.

A lead magnet can be a powerful tool for attracting and capturing the interest of potential customers and team members.

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To create a successful lead magnet for a network marketing business, follow these steps:

First, you should identify a specific problem or need that your target audience has. Then, you can create a lead magnet that addresses this problem or need in a valuable and compelling way.

For example, if your target audience is interested in improving their health, you could create a lead magnet that provides a step-by-step guide to healthy eating.

Then, create a catchy and informative title for your lead magnet that clearly communicates the value it will provide.

Next, design a high-quality and professional-looking lead magnet that is easy to consume and engages the reader or viewer.

Next, use social media and other digital marketing channels to promote your lead magnet and encourage potential customers and team members to download it.

Finally, once a prospect downloads your lead magnet, follow up with them via email or other means to nurture their interest and persuade them to take the next step, such as making a purchase or joining your team.

Overall, a well-designed and well-promoted lead magnet can be a valuable asset for a network marketing business, helping to attract and convert prospects into customers and team members.

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How Network Marketing Can Use ClickFunels To Build A Successful Business

ClickFunnels is a popular sales funnel software that helps businesses create and manage marketing and sales funnels. In the context of network marketing, ClickFunnels can be used to create and automate the process of attracting and converting prospects into customers and team members.

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To use ClickFunnels for network marketing, follow these steps:

  • Sign up for a ClickFunnels account and choose a plan that suits your business needs.
  • Create a new funnel. Choose the right type of funnel that is best suited to your business goals. It can be a lead generation funnel or a sales funnel.
  • Use the ClickFunnels editor to design and customize the pages of your funnel. This includes the landing page, the sales page, and the thank-you page.
  • Add elements to your pages, such as images, videos, forms, and buttons, to engage and persuade potential customers to take the desired action. For network marketing, it means making a purchase or joining your team.
  • Use the ClickFunnels integration with your email marketing service to send automated follow-up emails to prospects and customers.
  • Use the ClickFunnels analytics and tracking tools. This is to monitor the performance of your funnel and make adjustments as needed to improve its effectiveness.

Overall, ClickFunnels can be a powerful tool for network marketers looking to automate and optimize their sales and marketing processes.

Try ClickFunnels For Free for 14 days

Creating a Network Marketing Online Course

A successful network marketing-related online course is how you can recruit your downline easier. You can teach all your secrets inside and send them to learn and follow your steps. Not only that, but you can also sell the course to other network marketers that are interested to learn.

Like every product creation, an online course creation starts with identifying your target audience. Your course should be built around your dream customer’s requirements. What they are looking for and what problem they want to solve.

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This includes factors such as their age, gender, interests, and level of experience with network marketing. The more details you have, the better your course will address their problems.

Then, choose a compelling topic. To create a successful course, you need to choose a topic that is both relevant and interesting to your target audience.

Consider their needs and challenges, and select a topic that addresses a specific problem or needs that they have.

Next, create a detailed course outline.

Before you start creating your course, create a detailed outline that covers all of the key topics and concepts you want to include. This will help you organize your thoughts and ensure that your course is comprehensive and well-structured.

Then, create engaging and informative content.

To create a successful course, you need to create content that is engaging, informative, and easy to understand. Use a variety of formats, such as videos, text, images, and quizzes, to keep your students engaged and help them retain the information you are teaching.

Finally, use a learning management system (LMS) to host your course.

To deliver your course online, use a learning management system (LMS) to host and manage your course content and student interactions. An LMS will allow you to organize your course materials, track student progress, and provide support and feedback to your students.

Overall, creating a successful network marketing-related online course requires a combination of careful planning, engaging content, and effective delivery.

By following these steps, you can create a course that is valuable to your students and helps them achieve their goals.

Final thought – Building A Successful Network Marketing Business

A network marketing business is a good business for anyone that wants to start building with a small startup cost. But, it takes time and effort as well to build a successful one. 

With the increase in digital marketing, network marketers use a variety of tactics to generate leads online. This includes creating a lead magnet. By using a landing page and a form, using social media and other digital marketing channels, and providing excellent customer service.

By using these tactics, network marketers can build their email lists and nurture potential leads into customers and team members.

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MLM Compensation: How to Build the Best Plan for Your Business

What is the best mlm compensation plan.

Every multi-level marketing (MLM) company relies on its compensation plan to motivate, recognize, and reward its field sales representatives. But MLM compensation plans are not “plug and play.” Every MLM company needs to do its homework to build the best compensation plan to fit its products, genealogy, and strategic goals .  

Determining the right compensation plan is one of the most important decisions an MLM leader makes. Design and build the right plan, and you’re able to incentivize and reward the hard-working field representatives who can make or break your business. Design and build a plan that pays too much or too little – or is too complex to explain – and you’ll see the impact almost immediately on your company’s bottom line.

Your MLM’s compensation plan best defines the terms and conditions for how representatives will earn income, as commission on direct sales or as an override bonus earned on downline product sales. An effective direct-selling compensation plan takes the pricing structure for the products and services being sold into account, as well as the selling behaviors your company wants to motivate and reward. The resulting plan is a delicate balance that works for both your sales representatives and your business.

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Finding the MLM compensation balance

All MLM compensation plans are based on the company’s genealogy structure. Today, most MLMs craft a hybrid solution, with payouts based on both a placement genealogy and a sponsorship genealogy. The first step in building a balanced, effective plan is understanding the five most common types of payout options.

Types of Compensation Plans

1. breakaway plans.

Stairstep Breakaway compensation plans – also known as Breakaway plans – were created by the earliest MLM companies. As direct-selling representatives achieve defined personal and group volumes, they “break away” from their downline and start their own lines. Today, along with being somewhat difficult to explain to newly recruited representatives, Breakaway plans can cause representatives to be self-focused until they reach the breakaway rank. At that point, they often find it hard to change their approach to focus on the downline’s success to achieve higher ranks and earn leadership rewards.

2. Unilevel Plans

In contrast, Unilevel compensation plans keep things simple by typically using just one genealogy to pay. Representatives can sponsor as many people on their frontline as they want, but Unilevel plans limit the downline’s depth. For example, a Unilevel compensation plan might pay a 5 percent commission per level, up to seven levels.

3. Binary Plans

Binary compensation plans are built around only two downlines. The frontline is limited to just two other representatives, with all other sales representatives placed in tiers below the frontline. The result is a “two-leg” downline made up of two-representative-per-level tiers, with no limits on the depth of the downlines. Representatives are paid based on the volume in each of the legs rather than a percentage of the sales for multiple levels. This means a representative will earn commissions only from the lesser earning leg, known as the “pay leg.” To optimize their earnings, representatives must work as a team across the two downline legs.

4. Hybrid Plans

Today, many MLM companies opt for a hybrid plan, combining elements of different plans to better align with their objectives and goals. One example is a combination of Binary and Unilevel plans, with Binary payouts for initial sales volumes and Unilevel payouts for ongoing sales volume.

5. Matrix Plans

Matrix plans offer MLM companies more control over payout volumes by ensuring a fixed width and depth. For example, in a 3-by-9 matrix, each level is made up of three representatives, up to nine levels. This limits the number of people representatives can earn on and encourages representatives to strategize on the placement of personally sponsored reps in order to achieve the maximum payout and downline growth. With Matrix plans, successful representatives have a broader view of the organization, which calls for greater involvement while offering the potential for much greater rewards.

MLM compensation essentials

Designing a compensation plan to fit your organization isn’t a once-and-done exercise. The implementation and execution of your payout structures take ongoing focus. Adapting and evolving your comp plan is vital. As your organization grows and changes, you’ll need to be diligent to ensure your compensation plan is keeping up.

The basic plan types described above each have strengths and weaknesses. As a result, many MLMs use one of the primary plans as a foundation and incorporate other commission types into the structure to help accelerate growth. And, while each direct-selling organization must tailor its compensation program to fit the company’s objectives, the best MLM compensation plans share a few essential attributes.

mlm business plan excel

Focus on customer sales

For MLMs, retail sales to customers who do not participate in the business are critical for both growth and compliance. When most sales are to the company’s field representatives rather than retail customers, the company is subject to FTC scrutiny and action.

Achieving the right amount of retail sales begins when you develop your product and services. First, do research to ensure you’re creating products that fill a gap and meet a need in the marketplace. Then, make sure you will be able to charge prices that retail customers are willing to pay while also covering your operating costs – including representative compensation. A little market research upfront helps to understand the opportunity and ensure there’s enough demand to achieve your growth objectives and enable representatives to build successful businesses.

Finally, build incentives into your compensation plan’s qualifications for higher level bonuses and ranks that encourage and reward representatives who create and nurture a healthy retail customer base.

Provide opportunities for ranks and recognition

Commission dollars and cents consume much of the attention when designing a compensation plan. However, the best mlm compensation plans are not only about the money. Recognition for achievements within the organization is also highly motivating. Build in opportunities for representatives to attain defined ranks within the organization that come with a new title as well as compensation.

As you set the criteria for different ranks, make sure they align with your company’s long-term goals, such as recruiting more reps, selling certain products, or increasing retail sales. Ranks or bonuses can also be used to reward representatives who actively support their recruits and remain active in both their own business and their personally sponsored business.

Ranks or recognition must blend motivation with a realistic stretch goal for a significant portion of your field representatives. When the parameters to reach a rank are too difficult, it can have a demotivating effect. But, if you make titles or recognition too easy to accomplish, you wind up rewarding nearly everyone, which dilutes the power of the recognition and can make retaining high-performing representatives more difficult.

Incorporate compression wisely

Compression within an MLM compensation plan bypasses ineligible or inactive representatives when determining rank qualifications or compensation in order to reward active representatives. There are two primary types of compression in MLM compensation – standard and dynamic. When standard compression is applied, an upline representative is paid as if the inactive representatives were not present in the genealogy. Dynamic compression excludes both inactive and ineligible representatives from the payout.

MLMs must use compression strategically. Over-use of compression can end up discouraging representatives from working together or disincentivizing the recruitment of additional representatives. The advantage of compression is that it allows representatives to get paid deeper into their organizations. It is best used to avoid punishing a representative with a reduced payout when a few people in the downline fail to meet payout requirements or have gone inactive during the period.

Add activity requirements

The right actions done consistently drive sales results. That’s why building in activity requirements to reward desired behaviors that lead to increased retail sales, representative retention, and company profits are an essential element in the best MLM compensation plans. For example, define the minimum amount of personal sales volume over a rolling period of time that’s required for representatives to maintain active status. Personal sales volume is the total sales volume from the representative’s personal orders and the orders placed by customers sponsored by a representative. Make sure your requirements don’t mistake personal sales volume for personal.

Learn more at  ByDesign.com  or contact us to  schedule a direct sales compensation plan demo .

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MLM Compensation Plans: The Matrix Model

Out of all MLM compensation plans, the matrix model (also known as the forced matrix) is probably the simplest to understand. Looking, dare I say it, somewhat like a pyramid you start off at the top of your matrix and as you grow your organisation fill in allocated spots below you.

There are of course slight variations that can be applied to the matrix model but overall the functionality is virtually the same. As your organisation grows the levels of your matrix increase and these levels provide you with residual income. This residual income is paid out in commissions via the product sales or recruitment those in your organisation achieve.

Your basic matrix model for an MLM compensation plan involves two size factors, A x B.

A is your frontline and is the number of levels wide your matrix is. It is comprised of members you personally recruit into your organisation.

B is also a number and is the number of levels deep your matrix is. Some compensation plans cap this number whilst others don’t.

Your standard MLM compensation plan matrix looks something like this:

The above is a 3X2 (2 levels deep and three levels wide) matrix and is a simple example. More complex matrix models can extend infinitely wide and deep or have limitations placed on the size so as to either force a matrix cycle or cap commission payouts.

The two biggest variations in matrix models are whether or not the matrix is fixed or not

The fixed matrix model

The fixed matrix model places limitations on your standard matrix, usually in the form of size restrictions. Typically there will be a cap in the form of A x B so as to trigger a cycle event.

A cycle is what happens when the matrix fills up and typically involves the person at the top of the matrix ‘cycling’ out and being rewarded with a commission payment.

After cycling the member is then placed into another existing matrix within the company, or at the top of a new fixed matrix. From here the member attempts to fill up the matrix again for another commission payout.

Fixed matrices are usually capped at small numbers (2 x 3 or 2 x 2 are quite common) so as to reward regular commission payouts for those who mass recruit into the business.

Due to the nature of the fixed model it is commonly affected by what’s called spillover. I’ll explain spillover a little later but the gist of it is your matrix can be faster filled off the work of your upline or those above you in a fixed matrix.

The standard matrix model

This standard variation of the matrix compensation model is a lot freer in that there are no restrictions on the width and depth of the matrix you create. Each person on your frontline spawns off an independent branch of your matrix and over time the idea is to grow these branches several levels deep.

Due to there being no restrictions on the size of your matrix, you can have as many people on your frontline and grow your organisation as many levels deep as you can achieve.

The standard matrix compensation model isn’t affected by spillover as each branch under your frontline run independent of each other. Because of this the unfixed matrix model initially relies more heavily on your own ability to fill it with recruits. In this sense team leverage is diminished in the early stages of building your organisation.

What is spillover?

When you join an MLM company with a fixed matrix compensation plan model, you’re placed at the top of a new matrix. This matrix however is a branch of your upline’s matrix, which in turn is a branch of their upline.

Spillover is what happens when someone above you in a parent matrix fills up a spot on their matrix which corresponds to a spot in your downline on your matrix.

Say for example you’re on the frontline of your uplines fixed matrix and your upline fills their frontline. The next level down (the frontline of your matrix) can then be filled over time by the recruiting efforts of your upline as they fill up the other levels of their own matrix.

Here’s an example;

In the above matrix you can see how your own matrix fits in with that of your upline. For spillover to occur, let’s say your upline has filled their frontline (spots A and B), which you are on.

You directly recruit someone to spot C and then your upline manages to recruit another member. Due to your frontline being on their matrix spot D is filled via your upline. Spot D being filled affects both your own frontline and the matrix of your upline.

This affect is called spillover and requires no effort on your part to fill a spot on your own fixed matrix.

Final Thoughts

Due to the simplicity of the matrix model it is quite popular with new MLM company startups. Unfortunately due to the reliance of recruitment as a primary factor in commission payouts there is a very real danger of recruitment becoming a primary objective for the new distributor. This in turn takes away from retail product sales and at the extreme level, from the product altogether.

Obviously each MLM company is different in this regard and prospective member’s really need to do their research on each business opportunity they are contemplating.

One simple way to establish how your potential upline runs their business is to ask yourself were you shown the business opportunity or the product first?

That should give you a decent enough indication of what the primary focus of the business is, recruitment or sales. Be aware that if it’s recruitment this is typically unsustainable and you could be joining a short lived money exchange operation.

As always, research, research, research. And then research some more. Good luck!

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29 Comments on “MLM Compensation Plans: The Matrix Model”

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Can you help me, my friend wants me to join ashmax – do you think its a scam?

' src=

Hi Kelly. I haven’t looked into Ashmax but I had a brief poke around and it seems to be a 5×5 matrix based marketing platform for Global Domains International (GDI).

GDI seem to be an MLM company focusing around the sale of domain names and web services. Not too sure why I’d want to buy a domain from a MLM company though…

' src=

Ashmax is another company that the dodgy Kaz Spence is involved in.

https://behindmlm.com/companies/polaris-media-group/kaz-spence-comes-clean-about-pmg-polaris-global/ .

So; one would expect it is just another money making scam.

' src=

Is Forever Living Products a similar scam? What type of MLM company are they?

Hi Susan, I haven’t had an indepth look at them but at a glimpse Forever Living Products appears to be a product based MLM, rather then a recruitment based one.

This is a good sign but without going further into the business I can’t really comment on what kind of MLM company they are. They do appear to have been around for a while though which is another good sign.

I’ve added FLP to my research list so I’ll get around to researching them eventually.

' src=

just want to share this with you, I work in a MLM company that pays 50% to he field, would you like to know how it pays and how much ???

Sure… why not?

' src=

Hi Susan FLP has been doing business for over 30years now, so You can trust them.

Read about them at my site or on foreverliving.com

Regards Peter in Seden.

' src=

The age means nothing. Bernie Madoff’s scheme was alive for at least TEN YEARS, possibly more. Heck, he was head of NASDAQ at one time.

' src=

can mlm comp plan work if you only have one product to sell

Depends on the product and the market for it (and how much of it you can actually reach).

Product may be unique, wanted by some people, and profitable, and perhaps even great, but if you can’t REACH the prospective buyers with the marketing methods/budget you have it will NOT be profitable to you.

I’ve seen people sell Xango (to humor them, as it’s my aunt’s friend, I actually bought a case) Way too overpriced for juice with pulp and the supposed benefits. That’s a one-product company, pretty much.

I don’t see why not. The product viability ensures the success of the marketers which in turn ensures the success of the compensation plan.

Whether there’s one product or ten, if they’re viable and in demand then I don’t see why things shouldn’t work out.

' src=

Hi what do you think if the truestar matrix comp plan?

Depends if they’re selling memberships or actual products. I haven’t looked at Truestar but I’ll add them to my review list.

' src=

The above is a 2X3 (2 levels wide and three levels deep) matrix

If I’m not wrong (that is what I understood from reading the entire article), the first image of the article looks like a 3×2 matrix. Am I right ?

That it is, good pickup two and a half years from when I first published the article! 🙂

' src=

What type of matrix a party plan uses. My wife its about to join one partyplan business and I do not understand how they work or where the commisions are redistribuited.

Can you explain?

I’m not too sure what a “party plan” is.

Typically with an MLM compensation structure it has positions that need to be filled. These positions are filled with recruited affiliates (either directly or indirectly) and commissions are usually paid monthly.

These commissions are typically sourced from monthly membership fees although they can be sourced from a mandatory monthly product purchase.

' src=

hey oz i follow your posts all the time all great i would like to get your advise on a company called WakeUpNow do you made a review on it ?? a friend is asking me to join it but im scared it could be a scam, if any toughts let me know thanks take care.

' src=

Ubs : i would like to get your advise on a company called WakeUpNow

Here’s 2 articles, found by using the “Search” function in the upper right area of this website (it may be blocked by some ad-block programs):

https://behindmlm.com/companies/that-free-thing/wakeupnow-review-simple-idea-complex-commissions/

https://behindmlm.com/companies/that-free-thing/wakeupnow-to-enforce-mandatory-retail-sales-quota/

The second link is disabled to avoid moderation queue. Just copy / paste it if you want to read that article.

' src=

Hi Oz, I disagree with you. The Single Line or Monoline Compensation Plan is the Simplest to Understand and Practise.

It’s also the most prone to stalling due to the regular abuse of combining it with the selling of positions (cycler).

' src=

@UBs please research, WUN sues Kirby Cochran for $70+Million… Idk where imma slept tonight, lost interest… Lol.

' src=

I find your site interesting in being analytical so i ask a question which some companies refuse to answer and i wonder why.

In a 2 x 5 matrix where first level is filled with two then that person goes to a new matrix to fill with four spots to fill that second level of four does that require 8 new people coming in and say to fill the 3rd level of 8 does that require a group of 64 coming in to complete that level.

As each level fills the entry dollar value is increased so it is not a straight forward matrix as in 2 x 4 x 8 each line is seperate so im guessing the numbers grow Larger each time Hope you can help me. There are a couple of business matrix scams that work like this such as My Complete Business and Passive cash.

Why i am asking is I am trying to educate people it takes a lot of people to fill these programs to get to the big dollar level Regards Roy.

If there’s a fee attached to unlocking a new matrix level then existing affiliates are recycled.

If it’s a straight matrix fill from top to bottom (one-time fee) then it’s all new affiliates required to fill it.

' src=

I’d like to ask. Which MLM model fits best for an online store, and why?

Which MLM model fits best for an online store, and why?

The MLM model is used to determine commissions. An online store needs to focus on generating retail sales.

An MLM compensation plan isn’t going to generate retail sales for an online store, so which model you use doesn’t matter.

' src=

Aloha: I’m considering selling my healing service as a 3 level MLM —-is there someone I can communicate with (Consultant) that can advise me the best way to position my marketing and best–payout.

Mahalo, Craig

Hi Craig, BehindMLM doesn’t offer consulting.

I’m not sure what a “healing service” is but I’d be looking at regulations (FDA/FTC) before proceeding.

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Free Business Plan Templates in Excel

By Joe Weller | September 27, 2020

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In this article, we’ve rounded up an extensive list of free business plan templates and samples for organizations of all sizes. You can download all of the plans in Excel. 

Included on this page, you’ll find business plan templates in Excel , business plan checklists in Excel , business plan financial templates in Excel , and more.

Business Plan Templates in Excel

These Excel business plan templates are designed to guide you through each step of a well-rounded strategy that supports your marketing, sales, financial, and operational goals.

Business Plan Template in Excel

Business Plan Template

This Excel business plan template has all the traditional components of a standard business plan, with each section divided into tabs. This template includes space to provide the executive summary, target audience characteristics, product or service offering details, marketing strategies, and more. The plan also offers built-in formulas to complete calculations for sales forecasting, financial statements, and key business ratios.

Download Business Plan Template

Excel | Smartsheet

One-Page Business Plan in Excel

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To check the feasibility of your business concept, use this single-page business plan template. The template allows you to jot down the core details related to your idea. This template also includes room for you to provide concise information about what you do, how you do it, why you do it, who your idea serves, your competitive advantage, your marketing strategies, and your success factors. At the bottom of this one-page plan, you’ll find a table to conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis. Find more downloadable single-page plans and examples at “ One-Page Business Plan Templates with a Quick How-To Guide .”

Download One-Page Business Plan

Excel | Word | PDF | Smartsheet

Sample 30-60-90-Day Business Plan for Startup in Excel

Sample 30 60 90 Day Business Plan for Startup Template

This 90-day business plan is designed for startup companies to develop a 90-day action plan. This template gives you room to outline the following: main goals and deliverables for each 30-day increment; key business activities; task ownership; and deadlines. This template also includes a built-in Gantt chart that adjusts as you enter dates. Visit “ 30-60-90-Day Business Plan Templates and Samples ” to download more free plans.

Download 30-60-90-Day Business Plan for Startup

For more free business plans in a wider variety of formats, visit “ Simple Business Plan Templates .”

Business Plan Checklists in Excel

These business plan checklists are useful for freelancers, entrepreneurs, and business owners who want to organize and track the progress of key business activities.

Business Planning Checklist with Timeline in Excel

Business Planning Checklist with Timeline

Use this checklist to keep your business planning efforts on track. This template enables you to add tasks according to each phase of your plan, assign an owner to each task, and enter the respective start and end dates. The checklist also enables you to create and color-code a visual timeline when you highlight the start and end dates for each task.

Download Business Planning Checklist with Timeline Template

Business Plan Checklist with SWOT Analysis in Excel

Business Planning Checklist with SWOT Analysis

Use this business plan checklist to develop and organize your strategic plan. Add the name of the business activity, along with its status, due date, and pertinent notes. This template also includes a separate tab with a SWOT analysis matrix, so you can evaluate and prioritize your company’s strengths, weaknesses, opportunities, and threats.

Download Business Plan Checklist with SWOT Analysis - Excel

Business Startup Checklist in Excel

mlm business plan excel

This checklist template is ideal for startup organizations. It allows you to list and categorize key tasks that you need to complete, including items related to research, strategic relationships, finance, development, and more. Check off each task upon completion to ensure you haven’t missed or overlooked any important business activities. Find additional resources by visiting “ Free Startup Plan, Budget & Cost Templates .”

‌Download Business Startup Checklist Template

Business Plan Financial Templates in Excel

Use these customizable templates to develop your organization’s financial plan.

Business Startup Costs Template in Excel

mlm business plan excel

Use this template to estimate and track your startup and operational costs. This template gives you room to list line items for both funding and expenses; you can automatically calculate totals using the built-in formulas. To avoid overspending, compare budgeted amounts against actual amounts to determine where you can cut costs or find additional funding.

Download Business Startup Costs Template

Small-Business Budget Template in Excel

mlm business plan excel

This simple business budget template is designed with small businesses in mind. The template helps you track the income and expenses that you accrue on a monthly and yearly basis. To log your cash balances and transactions for a given time frame, use the tab for cash flow recording.

Download Small-Business Budget Template - Excel

Startup Financial Statement Projections Template

Startup Financial Projections Template

This financial statement projections template includes a detailed profit and loss statement (or income statement), a balance sheet with business ratios, and a cash flow statement to analyze your company’s current and future financial position. This template also comes with built-in formulas, so you can calculate totals as you enter values and customize your statement to fit the needs of your business.

‌ Download Startup Financial Statement Projections Template

For additional templates to help you produce a sound financial plan, visit “ Free Financial Templates for a Business Plan .”

Business Plan Marketing and Sales Templates in Excel

Use these downloadable templates to support and reinforce the marketing and sales objectives in your business plan.

Sales Forecast Template in Excel

mlm business plan excel

This sales forecast template allows you to view the projected sales of your products or services at both individual and combined levels over a 12-month period. You can organize this template by department, product group, customer type, and other helpful categories. The template has built-in formulas to calculate monthly and yearly sales totals. For additional resources to project sales, visit “ Free Sales Forecasting Templates .”

Download Sales Forecast Template

Marketing Budget Plan in Excel

Marketing-Budget-Plan-Template

This marketing budget plan template helps you organize and plan your campaign costs for key marketing activities, such as market research, advertising, content marketing , and public relations. Enter the projected quantity and cost under each campaign category; the built-in formulas enable you to calculate projected subtotals automatically. This template also includes a graph that auto-populates as you enter values, so you can see where your marketing dollars are going.

Download Marketing Budget Plan Template

Other Business Plans in Excel

Use these business plan templates to conduct analyses and develop a plan of action that aligns your strategy with your main business objectives.

Business Action Plan Template in Excel

mlm business plan excel

Use this basic action plan template to develop a roadmap for reaching your goals. Add a description of each action item, assign the responsible party, and list the required resources, potential hazards, key dates, and desired outcome. You can use this template to develop an action plan for marketing, sales, program development, and more. 

Download Business Action Plan Template

Business Plan Rubric in Excel

mlm business plan excel

Once you complete your business plan, use this rubric template to score each section to ensure you include all the essential information. You can customize this rubric to fit the needs of your organization and provide insight into the areas of your plan where you want to delve more deeply or remove unnecessary details. By following these steps, you can make certain that your final business plan is clear, concise, and thorough.

Download Simple Business Plan Rubric

Competitive Analysis Template in Excel

mlm business plan excel

This template enables you to analyze the competitive landscape and industry for your business. By providing details related to your company and competitors, you can assess and compare all key areas, including the target market, marketing strategies, product or service offerings, distribution channels, and more.

Download Competitive Analysis Template

Excel  | Smartsheet

For additional free templates for all aspects of your business, visit “ Free Business Templates for Organizations of All Sizes .”

Turbo-Charge Your Business Plans with Templates from Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

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The Truth About MLM Businesses: Understanding the Pros and Cons

  • March 7, 2024

Harry Henson

Is MLM Business Good or Bad?"

Multi-Level Marketing (MLM) businesses, also known as network marketing or direct selling , have been a topic of ongoing debate and discussion. At their core, MLM businesses operate by recruiting a network of independent distributors who not only sell products or services but also earn commissions by recruiting and building teams of new distributors.

While some consider MLM a legitimate business model that provides opportunities for entrepreneurship and personal growth, others view it as a controversial practice resembling pyramid schemes. This ongoing debate surrounding MLM businesses often leaves aspiring entrepreneurs and potential participants questioning whether they are good or bad.

The truth is, MLM businesses can be both beneficial and risky, depending on various factors. It’s crucial to understand the pros and cons before diving into an MLM opportunity, as the success or failure of such ventures can have significant financial and personal implications.

Proponents of MLM businesses argue that they offer a low-cost entry point, the potential for residual income, flexible schedules, and personal development opportunities. However, critics point to the high failure rates, recruitment challenges, negative public perception, and the risk of unethical practices that often plague the industry.

Distinguishing legitimate MLM businesses from illegal pyramid schemes can be challenging, as both models involve recruiting new participants and earning commissions from their sales. However, the key difference lies in the emphasis on actual product sales versus solely recruiting new members for the sake of generating revenue.

It’s essential to approach MLM businesses with a critical eye, conducting thorough research and due diligence to evaluate the company’s reputation, product quality, compensation plan, and compliance with industry regulations. By understanding the pros and cons, aspiring entrepreneurs can make informed decisions and increase their chances of success in the MLM industry.

The Pros of MLM Businesses

Unlock the Potential for Financial Success with MLM Businesses

Despite the ongoing debates surrounding MLM businesses, they offer several compelling advantages that have attracted numerous entrepreneurs and ambitious individuals over the years. Here are some of the key pros of multi-level marketing:

Potential for Residual Income and Financial Freedom:

One of the primary draws of MLM businesses is the opportunity to generate residual income, which can potentially lead to financial freedom. By building a team of distributors and earning commissions from their sales, successful MLM participants can create a passive income stream that continues to grow over time. This residual income model offers the potential to break free from the traditional 9-to-5 grind and achieve financial independence.

Low Start-Up Costs and Minimal Overhead:

Compared to traditional brick-and-mortar businesses, MLM opportunities often require minimal upfront investment and low overhead costs. Many MLM companies offer affordable start-up kits and comprehensive training programs, making it easier for individuals to launch their businesses without significant financial risks or overhead expenses.

Flexible Schedules and the Ability to Work from Anywhere:

MLM businesses provide unparalleled flexibility, allowing distributors to work from anywhere, at any time, and on their own terms. This flexibility is particularly appealing for stay-at-home parents, retirees, or individuals seeking a side income while maintaining their primary careers. With the power of the internet and digital tools, MLM businesses can be run from the comfort of one’s home or while on the go.

Personal and Professional Development Opportunities:

Successful MLM companies often prioritize personal and professional development, offering training programs, mentorship, and support systems to help distributors grow their skills and confidence. These opportunities can foster personal growth, leadership abilities, and valuable entrepreneurial experiences that can benefit individuals in various aspects of their lives.

Access to a Supportive Community and Network:

MLM businesses thrive on building strong communities and networks of like-minded individuals. Distributors can benefit from the support, motivation, and collective knowledge of their teams, creating a sense of camaraderie and shared success. This supportive network can be invaluable, especially for those new to entrepreneurship or seeking a collaborative environment.

The Cons of MLM Businesses

While MLM businesses offer attractive opportunities, it’s crucial to be aware of their potential drawbacks and challenges. Here are some of the key cons to consider:

High Failure Rates and Difficulties in Earning Significant Income:

One of the most significant cons of MLM businesses is the high failure rate and the difficulties many distributors face in earning significant income. Studies have shown that the majority of MLM participants struggle to turn a profit, with only a small percentage achieving substantial financial success. This reality highlights the importance of realistic expectations and a strong commitment to building a successful MLM business.

Potential for Unethical Practices and Exploitation:

Unfortunately, the MLM industry has been marred by instances of unethical practices and exploitation. Some companies employ aggressive recruitment tactics, make misleading income claims, or prioritize recruiting over product sales. These practices can lead to mistrust, legal issues, and financial losses for unsuspecting participants. It’s essential to thoroughly research and verify the integrity of any MLM company before joining.

Recruitment Challenges and Issues with Market Saturation:

Building a successful MLM business heavily relies on continuous recruitment efforts. However, as the market becomes saturated with numerous MLM companies and distributors, it can become increasingly challenging to find new prospects and expand one’s network. This recruitment challenge can hinder growth and lead to frustration, especially in oversaturated markets.

Negative Public Perception and Stigma:

Despite the legitimate opportunities offered by some MLM businesses, the industry as a whole has a negative public perception and stigma. Many view MLM as a form of pyramid scheme, which can make it difficult to gain credibility and trust from potential customers or recruits. Overcoming this negative perception can be a significant obstacle for MLM entrepreneurs.

Regulatory Scrutiny and Legal Risks:

MLM businesses operate within a complex legal and regulatory landscape, which varies across different jurisdictions. Failure to comply with applicable laws and regulations can lead to legal risks, fines, and potential shutdowns. Additionally, some MLM companies have faced lawsuits and investigations related to their business practices, further contributing to the industry’s regulatory scrutiny.

Key Factors to Consider

Evaluating MLM Opportunities: Key Factors to Prioritize

Given the potential pros and cons of MLM businesses, it’s crucial to carefully evaluate any opportunity before committing. Here are the key factors to consider when assessing the legitimacy and viability of an MLM company:

Reputation and Transparency of the MLM Company:

Research the company’s history, track record, and reputation within the industry. Look for transparency in their business practices, compensation plan, and income disclosure statements. A reputable MLM company should be upfront about their operations and provide clear information to potential distributors.

Quality and Demand for the Products or Services:

Assess the quality and desirability of the products or services offered by the MLM company. A legitimate business should focus on providing value to customers through high-quality offerings that meet real market demand. Be wary of companies that prioritize recruitment over actual product sales.

Compensation Plan and Income Disclosure Statements:

Carefully review the compensation plan and income disclosure statements provided by the MLM company. A fair and sustainable plan should offer reasonable earning potential based on product sales rather than solely relying on recruitment of new distributors. Verify that the income claims are realistic and backed by data.

Training and Support Provided to Distributors:

Evaluate the level of training, mentorship, and support offered to distributors. A reputable MLM company should provide comprehensive training resources, ongoing guidance, and a supportive community to help their distributors succeed. Lack of adequate training and support can hinder your chances of success.

Legal Compliance and Adherence to Industry Regulations:

Ensure that the MLM company operates within legal and regulatory boundaries. Research their compliance with relevant laws, industry regulations, and ethical guidelines. Companies that prioritize compliance and transparency are more likely to be legitimate and sustainable in the long run.

By carefully considering these key factors, you can make an informed decision about whether a particular MLM opportunity is worth pursuing. Remember, thorough due diligence and a critical evaluation can help you navigate the complexities of the MLM industry and increase your chances of success while avoiding potential pitfalls.

The Role of ProMLM iCON in Building an Ethical MLM Business

Elevate Your MLM Business with ProMLM iCON: Transparency, Compliance, and Trust

In the world of MLM businesses, fostering transparency, trust, and credibility is paramount to achieving long-term success. ProMLM iCON , a leading affiliate software solution, empowers MLM companies and distributors to build ethical and sustainable businesses by providing a robust platform for tracking, reporting, and commission management.

Transparent Tracking and Reporting:

ProMLM iCON’s advanced tracking technology ensures accurate and transparent monitoring of your MLM business’s performance. Every sale, lead, and commission is meticulously tracked and attributed to the respective distributor, enabling precise commission calculations and real-time reporting. With in-depth insights into key metrics, such as sales volumes, commission earnings, and conversion rates, you can foster trust and credibility among your team members and customers.

Seamless Commission Management:

Our affiliate software supports a wide range of commission models, including flat rate commissions, percentage-based commissions, multi-tier commissions, and custom commission rules. This flexibility allows you to tailor your compensation plan to your unique business needs and reward your distributors fairly and transparently. With automated commission calculations and payouts, you can eliminate manual errors and ensure timely and accurate compensation.

Compliance and Ethical Practices:

ProMLM iCON is designed to help MLM businesses stay compliant with industry regulations and ethical guidelines. Our platform provides comprehensive reporting and tax compliance features, allowing you to generate detailed reports on distributor earnings, commission payouts, and tax deductions. By maintaining transparent records and adhering to legal requirements, you can mitigate risks and avoid unethical practices that can tarnish your business’s reputation.

Empowering MLM Entrepreneurs:

By leveraging ProMLM iCON’s robust features and tools, MLM entrepreneurs can build credible and sustainable businesses. Our user-friendly interface, scalable architecture, and comprehensive resources empower distributors with the knowledge and support they need to succeed. With ProMLM iCON, you can focus on driving sales, recruiting top talent, and expanding your network while maintaining transparency and ethical practices.

In the complex and often-scrutinized world of MLM businesses, ProMLM iCON stands as a reliable partner, offering the tools and resources necessary to foster trust, credibility, and ethical practices. By prioritizing transparency, compliance, and fair compensation, you can differentiate your MLM business and pave the way for long-term success and growth.

The Verdict: Navigating the MLM Landscape with Informed Choices

As we’ve explored, the MLM industry presents both opportunities and challenges. On one hand, MLM businesses offer the potential for residual income, flexibility, personal growth, and access to a supportive community. However, they also carry risks such as high failure rates, unethical practices, recruitment challenges, negative public perception, and legal scrutiny.

Ultimately, the success or failure of an MLM venture depends on a multitude of factors, including the legitimacy of the company, the quality of its products or services, the fairness of its compensation plan, and the individual’s commitment and ability to build and manage a successful team.

Conducting thorough research and due diligence is essential when evaluating any MLM opportunity. Key factors to consider include the company’s reputation, transparency, product demand, compensation structure, training and support, and legal compliance. Failing to assess these critical elements can lead to disappointment, financial losses, and potential legal consequences.

For those determined to pursue an MLM business opportunity, leveraging tools like ProMLM iCON can be a game-changer. Our powerful affiliate software solution offers robust features for transparent tracking, reporting, and commission management, enabling you to build an ethical and sustainable MLM business.

With ProMLM iCON, you can foster trust and credibility among your team members and customers by providing accurate commission calculations, real-time performance insights, and comprehensive reporting. Additionally, our platform helps you stay compliant with industry regulations and ethical guidelines, mitigating risks and protecting your business’s reputation.

In the ever-evolving MLM landscape, success lies in making informed choices and embracing tools that prioritize transparency, compliance, and ethical practices. By leveraging the power of ProMLM iCON and conducting thorough due diligence, you can navigate the opportunities and challenges of MLM businesses with confidence and increase your chances of achieving long-term, sustainable growth.

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Free Business Plan Excel Template [Excel Download]

Written by Dave Lavinsky

Growthink's Business Plan Excel Template

A business plan is a roadmap for growing your business. Not only does it help you plan out your venture, but it is required by funding sources like banks, venture capitalists and angel investors.

Download our Ultimate Business Plan Template here >

The body of your business plan describes your company and your strategies for growing it. The financial portion of your plan details the financial implications of your business: how much money you need, what you project your future sales and earnings to be, etc.

Below you will be able to download our free business plan excel template to help with the financial portion of your business plan. You will also learn about the importance of the financial model in your business plan.

Download the template here: Financial Plan Excel Template  

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less! It includes a simple, plug-and-play financial model and a fill-in-the-blanks template for completing the body of your plan.

What’s Included in our Business Plan Excel Template

Our business plan excel template includes the following sections:

Income Statement : A projection of your business’ revenues, costs, and expenses over a specific period of time. Includes sections for sales revenue, cost of goods sold (COGS), operating expenses, and net profit or loss.

Example 5 Year Annual Income Statement

Cash Flow Statement : A projection of your business’ cash inflows and outflows over a specific period of time. Includes sections for cash inflows (such as sales receipts, loans, and investments), cash outflows (such as expenses, salaries, and loan repayments), and net cash flow.

Example 5 Year Annual Cash Flow Statement

Balance Sheet : A snapshot of your business’ financial position at a specific point in time. Includes sections for assets (such as cash, inventory, equipment, and property), liabilities (such as loans, accounts payable, and salaries payable), and owner’s equity (such as retained earnings and capital contributions).

Example 5 Year Annual Balance Sheet

Download the template here: Business Plan Excel Template 

The template is easy to customize according to your specific business needs. Simply input your own financial data and projections, and use it as a guide to create a comprehensive financial plan for your business. Remember to review and update your financial plan regularly to track your progress and make informed financial decisions.

Finish Your Business Plan Today!

The importance of the financial model in your business plan.

A solid financial model is a critical component of any well-prepared business plan. It provides a comprehensive and detailed projection of your business’ financial performance, including revenue, expenses, cash flow, and profitability. The financial model is not just a mere set of numbers, but a strategic tool that helps you understand the financial health of your business, make informed decisions, and communicate your business’ financial viability to potential investors, lenders, and other stakeholders. In this article, we will delve into the importance of the financial model in your business plan.

  • Provides a roadmap for financial success : A well-structured financial model serves as a roadmap for your business’ financial success. It outlines your revenue streams, cost structure, and cash flow projections, helping you understand the financial implications of your business strategies and decisions. It allows you to forecast your future financial performance, set financial goals, and measure your progress over time. A comprehensive financial model helps you identify potential risks, opportunities, and areas that may require adjustments to achieve your financial objectives.
  • Demonstrates financial viability to stakeholders : Investors, lenders, and other stakeholders want to see that your business is financially viable and has a plan to generate revenue, manage expenses, and generate profits. A robust financial model in your business plan demonstrates that you have a solid understanding of your business’ financials and have a plan to achieve profitability. It provides evidence of the market opportunity, pricing strategy, sales projections, and financial sustainability. A well-prepared financial model increases your credibility and instills confidence in your business among potential investors and lenders.
  • Helps with financial decision-making : Your financial model is a valuable tool for making informed financial decisions. It helps you analyze different scenarios, evaluate the financial impact of your decisions, and choose the best course of action for your business. For example, you can use your financial model to assess the feasibility of a new product launch, determine the optimal pricing strategy, or evaluate the impact of changing market conditions on your cash flow. A well-structured financial model helps you make data-driven decisions that are aligned with your business goals and financial objectives.
  • Assists in securing funding : If you are seeking funding from investors or lenders, a robust financial model is essential. It provides a clear picture of your business’ financials and shows how the funds will be used to generate revenue and profits. It includes projections for revenue, expenses, cash flow, and profitability, along with a breakdown of assumptions and methodology used. It also provides a realistic assessment of the risks and challenges associated with your business and outlines the strategies to mitigate them. A well-prepared financial model in your business plan can significantly increase your chances of securing funding as it demonstrates your business’ financial viability and growth potential.
  • Facilitates financial management and monitoring : A financial model is not just for external stakeholders; it is also a valuable tool for internal financial management and monitoring. It helps you track your actual financial performance against your projections, identify any deviations, and take corrective actions if needed. It provides a clear overview of your business’ cash flow, profitability, and financial health, allowing you to proactively manage your finances and make informed decisions to achieve your financial goals. A well-structured financial model helps you stay on top of your business’ financials and enables you to take timely actions to ensure your business’ financial success.
  • Enhances business valuation : If you are planning to sell your business or seek investors for an exit strategy, a robust financial model is crucial. It provides a solid foundation for business valuation as it outlines your historical financial performance, future projections, and the assumptions behind them. It helps potential buyers or investors understand the financial potential of your business and assess its value. A well-prepared financial model can significantly impact the valuation of your business, and a higher valuation can lead to better negotiation terms and higher returns on your investment.
  • Supports strategic planning : Your financial model is an integral part of your strategic planning process. It helps you align your financial goals with your overall business strategy and provides insights into the financial feasibility of your strategic initiatives. For example, if you are planning to expand your business, enter new markets, or invest in new technologies, your financial model can help you assess the financial impact of these initiatives, including the investment required, the expected return on investment, and the timeline for achieving profitability. It enables you to make informed decisions about the strategic direction of your business and ensures that your financial goals are aligned with your overall business objectives.
  • Enhances accountability and transparency : A robust financial model promotes accountability and transparency in your business. It provides a clear framework for setting financial targets, measuring performance, and holding yourself and your team accountable for achieving financial results. It helps you monitor your progress towards your financial goals and enables you to take corrective actions if needed. A well-structured financial model also enhances transparency by providing a clear overview of your business’ financials, assumptions, and methodologies used in your projections. It ensures that all stakeholders, including investors, lenders, employees, and partners, have a clear understanding of your business’ financial performance and prospects.

In conclusion, a well-prepared financial model is a crucial component of your business plan. It provides a roadmap for financial success, demonstrates financial viability to stakeholders, helps with financial decision-making, assists in securing funding, facilitates financial management and monitoring, enhances business valuation, supports strategic planning, and enhances accountability and transparency in your business. It is not just a set of numbers, but a strategic tool that helps you understand, analyze, and optimize your business’ financial performance. Investing time and effort in creating a comprehensive and robust financial model in your business plan is vital for the success of your business and can significantly increase your chances of achieving your financial goals.

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Money tips for moms

MLM Success: How to Succeed in MLM Business Where Most People Fail

We all know the statistics about network marketing, but some people do reach massive MLM success. Here is your guide on how to succeed at MLM, and an MLM success story that I think you’ll find inspiring. There’s also a helpful pdf on network marketing success secrets.

This post may contain affiliate links. Please read my  disclosure  for more info. 

Related post: How to Make More Sales Easily (without Selling Your Soul)

MLM Success Stories

It’s no secret that it’s not easy to have MLM success. I have heard statistics that 99% of MLM businesses fail/lose money.

I couldn’t find a good source for that bleak stat, but according to Fundera , only 25% of MLM businesses turn a profit. Still not good at all.

How can you be on the positive side of that statistic?

How can you succeed at MLM?

We’re going to jump into today’s interview and MLM success story with Bethany: your friendly CDC mom!

I met Bethany when she joined my private Facebook group to help people grow their online businesses ( you can request to join here ). She also became a client of mine.

I’m excited to introduce her to you and she has a ton of valuable MLM success tips to share with you today!

Hey! All that posting you’re doing on social media for your business…

How’s that working for ya? 👍👎 If you’re like many of my clients before they start working with me, you’re probably hearing more 🦗 and less “you’ve made a sale!” If you’re not bringing in the sales you want, grab my brand new mini-course:  30-Day Content Marketing Plan to Help Map out your Month  and attract your perfect customers!

Money Moms Series: How to Succeed at Multi-Level Marketing

This interview is part of my Entrepreneur Success Series called Money Moms. 

I interview successful mompreneurs from many different fields who are juggling mom life with bringing in the dollar bills. 

These moms have diverse jobs and businesses…some of these jobs you might never even have heard of before.

Many of these jobs are online or work-from-home jobs, and these women will share how they started up and grew these flexible businesses so they could make a great income while having more time at home with their kids. 

They break it all down so you can learn how to make this happen for you too!

So sit back with a cup of coffee and get inspired by these ladies!

If you missed it, you can read the other entrepreneur success stories here:

  • How to Become a Freelance Proofreader
  • How to Make Money Writing from Home
  • Make Money Writing Romance Ebooks  (and self-publish on Amazon)
  • How to Make Money on Amazon FBA
  • How to Start a Dog Treat Business and Have the Cutest Customers Ever

Q: Tell us about you and your journey to MLM success – What is your MLM business, when did you start, how much you work, etc.

My name is Bethany Lieberman.  I am a nurse educator and advocate for Green Compass Global , a hemp wellness MLM company.

My journey into the MLM industry started in October of 2020 and it really began with a specific product. 

It started as a personal health journey to find a solution for my migraine headaches.  I was looking for a more natural approach, as I had tried many traditional pharmacological products and procedures that didn’t work.  

I found great results with a certain plant-based product from this very new company that virtually no one had heard of.   

This was also a point in time where so many were looking for natural ways to keep themselves and their families safe and healthy during the pandemic. 

As a nurse educator, I jumped into research and wanted to find out everything I could about this product and company.  I learned that this product was heavily backed by evidence and in high demand. 

This MLM company, their vertical integration, organic farming, transparency, and commitment to helping others live better resonated with me and aligned with my personal values. 

I knew I could use my love of plants and knowledge as a nurse to tell others about my experience. I was confident it could help them and their families.

Related post: 15 Best Support your Friend’s Business Quotes .

How I started my MLM Business

 I officially started my business by purchasing a business kit. 

The kit cost $299 and came with full sized products, marketing materials and a link to my own website. 

From there I planned a live video unboxing of the contents of my kit.  It was my first ever live video on social media, and I got my first customer orders that night. 

I must admit that I felt confident educating others as a nurse but had no business experience and minimal knowledge of how to use social media. 

How I started was by watching virtual training my company provided and enrolling in weekly zoom calls. 

I searched YouTube videos on how to use social media for business such as attraction marketing. 

Other than posting a funny meme or picture of my children, I really didn’t know how to use social media or any marketing strategies. 

Because it is an online business and I did not have a storefront, it was up to me to figure out how I would connect with others to offer them solutions. 

I also had to learn how to brand myself, what would make me stand out among others in the industry. 

I used my love of plants to do just that. 

Related post: 18 Small Business Ideas from Home the World Needs Now .

Q: I understand if you don’t want to share exact numbers about your MLM business income, but IF this is something you share, we would love to hear what your average online income is per month

The company I work for is a wellness company and most of my pay comes from commissions I generate from the sale of each product sold.   

I sell between $1500-$3000 dollars each month in products, but the pay varies, usually $1000 or more. 

The benefit of working for a MLM company is that selling and making commissions is just one way to earn money. 

There are multiple different ways and levels to earn besides just commissions which influences the amount I am paid. 

I earn free product credits and discounts, bonuses, incentives, and a portion of my teams’ performance. 

I get paid every two weeks by direct deposit. 

My pay usually doubles during the holidays November through January as wellness products make a great gift for all ages and stages. 

The slowest time for online sales in the summertime June through August. 

Related post: 18 Best Work from Home Jobs that Pay Well in 2023 .

Q: How do you balance work on your MLM business with family (and your job)? 

Time blocking and planning ahead is how I balance my work, business, and family life. 

Working full time as an educator and mom to two school aged kiddos, I realized that my MLM would be a part-time business for me. 

First of all, I had to decide what time blocks of the day I would commit to working and connecting with clients. 

I work an hour or two in the evenings after my children have gone to bed, and weekend mornings.  

I use Sundays as my day to plan out the week’s income producing activities and my social media in advance using a planner. 

The benefit of working for yourself is that you are not on another person’s timetable.  You ultimately get to decide how little or how much you work. You can work your business full time if you choose.  

For example, if my child has a school concert on a night when I would normally be working my business, no problem, no big deal!  I can enjoy the school event knowing I can put extra time in the next day instead, it’s very flexible.

It does take some discipline to be consistent and hold yourself accountable to putting in the time.  If you are not consistent, do not make sales, you will not get paid. 

Related post: Fun with Feet Review: Is Selling Feet Pics Worth It?

Including Family as a Part of a Successful MLM Business

My family members often accompany me to events, helping me set up, handing out business cards and offer samples. 

Since the products I offer can be used by all ages, they will demonstrate the products in live videos with me at home as well. 

My MLM business is kept separate from my full-time work at the university, I do not promote or market to my coworkers or students. 

My coworkers are aware that I have an online health wellness business and on occasion, will ask me advice or seek me outside of work for a solution for themselves or a family member. 

I think it is only natural for curiosity to occur and I never travel without samples in my bag in case someone is in need or expresses interest.

Related post: Top 7 Exciting Home Business Ideas for Women to Make Money .

Q: What was the hardest thing about figuring out MLM success?

Getting sales when first launching your business is easy. All your family and friends are eager to support you and try what you have to offer initially, but that is not a sustainable way to run your business. 

The hardest thing about finding success with MLM is that you have to connect with others, talking to people you don’t know to get sales. 

Yes, I am a nurse educator, but talking to strangers to showcase products and ask for a sale is the hardest part.   

It is a numbers game, the more people I talk to about the products, the more sales I will generate. 

For me, that meant moving past my family and friends and getting out of my comfort zone to intentionally meet others in the community.   

I joined several women and business groups, local mom’s groups, and had to learn how to network. 

I also had to learn that using social media alone would not get me very far, that in person events were important. 

Part of my weekly planning includes signing up for both online events and in person events such as holistic health fairs and vendor groups.  

Related post: Part-time Mom Jobs that Pay Well – 45 Brilliant Ideas to Check Out .

Q: Why do you think you have succeeded at MLM where other people haven’t?

I believe I have sustained MLM success because I am always learning and pushing myself out of my comfort zone. 

Starting out, I had zero sales experience but genuine passion for plants and helping others live and feel better. 

I truly believe if your heart is open to listen to what the pain points are for others with empathy and without judgement, then it is easier to offer a solution to help them rather than just pushing for a sale. 

It does take practice and patience to take a step back, listen, ask the right questions, and not just jump in spewing everything about your MLM products. 

Especially when you are really excited about what you have to offer!

For the dark side of MLM businesses, read The Facts About Network Marketing: 10 Reasons to NOT Join an MLM .

Q: What is your best advice for how to how to succeed at MLM?

You do not need ANY sales experience or be a pushy salesperson to be successful in an MLM business.

Let me repeat, you need zero sales experience! 

You do not need to be in the health care field, anyone can succeed at MLM! 

Find a product or solution you are passionate about and find a company that matches your values. 

Your story and your excitement are all you need to get started. 

Being consistent and finding ways to connect with others are key! 

MLM success is in your hands!

Back to Suchot: Thanks so much Bethany for sharing your MLM success tips – they have been so helpful! If you’d like to check out Bethany’s shop, go here .

Network Marketing Success Secrets Pdf

If you are new to an MLM business, or are not having success with MLM yet, I highly encourage you to pick up this Ultimate MLM Success Guide .

In this 60-page ebook, you will learn:

  • The secrets behind the MLM model (this is crucial to know to make sales)
  • How to find a good MLM business (and which ones to stay FAR away from!)
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  • 6 secrets of MLM businesses to make you stand out from the competition so customers buy from YOU
  • MLM for a part-time or full-time business

Take this step to help you be set up for MLM success.

The guide also includes daily, weekly, and monthly planners to get your MLM biz a growth plan.

Grab the guidebook here so you’re not wasting time on an MLM business without making any money (or worse, losing money!)

Pin this post on MLM success to save it:

MLM success - how to succeed where most people fail (woman MLM business owner with plants)

Here’s to your MLM success!

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mlm business plan excel

14 Best Excel Templates for Business in 2024 (Free & Premium)

  • Last updated March 21, 2024

Fact Checked By Cindy Wong

Let’s talk about Excel templates. These pre-made spreadsheets help you improve productivity quickly. In this comprehensive guide, we’ll dive deep into the world of Excel templates, equipping you with the knowledge and tools to streamline your tasks, boost productivity, and make informed decisions.

From understanding what Excel spreadsheet templates are to exploring specialized templates for various industries, we’ve got you covered. Whether you’re a seasoned Excel user or just starting, our friendly yet professional approach will simplify complex concepts and empower you to harness the full power of Excel templates.

What Are Excel Templates?

We provide a host of spreadsheet templates for our readers. And Excel templates are no exception. These pre-designed spreadsheets created to simplify various tasks and processes. They serve as starting points, offering predefined structures, formulas, and formatting. These templates are designed to save you time and effort by eliminating the need to build spreadsheets from scratch.

Key Features of Excel Spreadsheet Templates

  • Structured Layout: Templates come with organized rows and columns tailored to the specific task or use case. For instance, a budget template might include categories for income, expenses, and savings.
  • Predefined Formulas and Functions: Excel spreadsheet templates often include formulas and functions that perform calculations automatically. For example, a mortgage calculator template may already have formulas for calculating monthly payments and interest.
  • Formatting and Styling: Templates feature consistent design, including fonts, colors, and cell borders. This makes your data visually appealing and easy to read.
  • Placeholder Data: Templates often contain placeholder data or instructions to guide you in entering your information. These placeholders help you understand how to use the template effectively.
  • Customizability: While templates provide a structured framework, they are highly customizable. You can modify them to suit your specific needs by adding or removing columns, changing labels, or adjusting formulas.

Common Uses of Excel Templates

  • Budgeting: Excel templates for budgeting help individuals and businesses manage their finances effectively by tracking income and expenses, projecting future financial goals, and analyzing spending patterns.
  • Project Management: Project management templates assist in planning, tracking, and managing projects. They often include Gantt charts, task lists, and progress trackers.
  • Data Analysis: Excel offers templates for data analysis, such as pivot tables, allowing you to quickly summarize and analyze large datasets.
  • Accounting: Accounting templates help businesses maintain accurate financial records, including ledgers, income statements, and balance sheets.
  • Inventory Management: Inventory templates help businesses track stock levels, monitor product sales, and manage inventory turnover.

Types of Excel Templates

Excel spreadsheet templates come in various categories, each designed to address specific needs and tasks. Here are some of the most common types of Excel templates:

Financial Excel Templates

Financial templates are geared towards managing finances, budgeting, and financial analysis. You can make your own cash flow template , or use one that’s already made. Common financial spreadsheets include:

  • Budget Templates: These templates help individuals and businesses create and manage budgets, ensuring that income and expenses are balanced. Check out our top budget templates for Google Sheets .
  • Financial Models: Financial modeling templates are used for forecasting financial performance, especially in business planning and investment analysis.
  • Income Statements: Templates for income statements track revenues and expenses to determine profitability.
  • Balance Sheets: These templates provide a snapshot of a company’s financial position by displaying assets, liabilities, and equity.

Project Management Excel Templates

Project management templates are essential for planning, executing, and monitoring projects. For example, we covered our favorite project status report templates . Other common templates include:

  • Gantt Charts: Gantt chart templates visually represent project schedules, showing tasks, timelines, and dependencies.
  • Project Timelines: These templates offer a simplified view of project milestones and deadlines.
  • Task Tracking Templates: Task tracking templates help teams assign, track, and manage tasks to keep projects on schedule.

Data Analysis Excel Templates

Data analysis templates are invaluable for individuals and businesses working with data. Key templates include:

  • Pivot Tables: Pivot table templates simplify data summarization and analysis, allowing users to create interactive reports.
  • Data Visualization Templates: Templates for charts and graphs help transform raw data into visual representations for easier understanding.
  • Statistical Analysis Templates: Statistical analysis templates include tools for performing statistical tests and calculations.

Personal and Business Excel Templates

Personal and business templates cover a wide range of tasks. We have an article that covers payment receipt templates . Other common personal and business spreadsheets include:

  • To-Do List Templates: These templates help you stay organized by listing tasks and priorities.
  • Invoice Templates: Invoice templates streamline the invoicing process for businesses, including itemized lists and payment tracking.
  • Business Plan Templates: Business plan templates provide structured frameworks for creating comprehensive business plans, helping startups and established companies alike.

Whether you’re managing finances, overseeing a project, analyzing data, or organizing personal tasks, Excel templates offer a time-saving solution to enhance your productivity.

Top 14 Excel Templates for Business

Now, let’s delve into the top Excel templates that can significantly boost your productivity across various domains. We’ll explore each template, highlighting its key features and benefits.

Financial Management Excel Templates

1. financial model.

The Financial Model Excel template is a versatile tool designed to help businesses of all sizes and types manage their finances effectively. Whether you’re a business, a startup , or operating in specific niches like SaaS , E-Commerce , or Marketplace , this template offers comprehensive financial projections, including income statements, balance sheets, and cash flow statements. It’s essential for budgeting, forecasting, and making informed financial decisions.

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  • Accurate Projections: Generate precise financial projections for different business scenarios, aiding in strategic planning.
  • Scenario Analysis: Easily assess the impact of various decisions on your financial health by running multiple scenarios.
  • Investor-Ready: Impress investors and stakeholders with professional financial reports and insights.
  • Data Visualization: Utilize charts and graphs to visualize financial trends and make data-driven decisions.

Price: $74-139 (Use code SPoint10 for 10% off)

2. Profit and Loss Statement

The Profit and Loss Statement Excel template is tailored to specific business models, including startups , marketplaces , SaaS , and E-Commerce ventures. It helps you track your revenues, costs, and expenses to calculate your net profit or loss accurately. With clear and customizable categories, you can gain a deep understanding of your business’s financial performance.

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  • Business-Specific Tracking: Choose a template that aligns with your business model for precise financial insights.
  • Expense Categorization: Easily categorize expenses for better cost management and identification of cost-saving opportunities.
  • Year-over-Year Comparison: Track your financial performance over time to identify growth trends or areas that need improvement.
  • Tax Preparation: Simplify tax preparation by neatly organizing your income and expenses.

Price: $74 (Use code SPoint10 for 10% off)

3. Revenue Forecasting Tool

The Revenue Forecasting Tool Excel template is indispensable for businesses focused on revenue growth. With different versions tailored to Marketplace , SaaS , E-Commerce , and Agency models, it enables you to project your future revenues based on historical data, market trends, and growth strategies. This tool empowers you to set realistic revenue targets and make informed decisions to achieve them.

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  • Data-Driven Projections: Utilize historical data and market insights to generate accurate revenue forecasts.
  • Goal Setting: Set achievable revenue targets and track progress towards your financial goals.
  • Scenario Planning: Assess how changes in pricing, marketing, or sales strategies impact revenue.
  • Informed Decision-Making: Make strategic decisions backed by comprehensive revenue projections.

Price: $46 (Use code SPoint10 for 10% off)

Budgeting and Tracking Excel Templates

4. zero-based budget template.

Zero-based budgeting is a meticulous approach to budgeting where you allocate every dollar of your income to expenses, savings, or investments. The Zero-Based Budget Excel template simplifies the zero-based budgeting process, ensuring that your budget accurately reflects your financial priorities and goals.

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  • Financial Clarity: Gain a clear understanding of where your money goes and prioritize spending according to your goals.
  • Savings and Investments: Systematically allocate funds for savings, investments, and debt reduction.
  • Expense Tracking: Monitor daily expenses to identify areas for potential savings.
  • Emergency Fund Planning: Create a buffer for unexpected costs by including an emergency fund category.

Price: $4.99

5. Inventory and Sales Tracking Template

Managing inventory and tracking sales is crucial for businesses, especially those in retail or e-commerce. The Inventory and Sales Tracking Excel template streamlines inventory management, allowing you to efficiently track stock levels, sales, and product performance.

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  • Real-Time Inventory: Monitor inventory levels in real-time, ensuring you never run out of stock or overstock products.
  • Sales Analysis: Analyze sales data to identify top-performing products and optimize your product offerings.
  • Cost Control: Keep tabs on inventory costs and prevent financial losses due to mismanagement.
  • Data-Driven Decision-Making: Use sales insights to make informed decisions about restocking, promotions, and pricing strategies.

Price: $19.99

6. Capital Expenditure Planning Template

Capital expenditures (CapEx) are essential for businesses looking to grow and invest in assets like equipment, technology, or infrastructure. This free CapEx Excel template simplifies the planning and tracking of capital expenditures, ensuring efficient allocation of resources.

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  • Streamlined Planning: Plan and prioritize capital expenditures in a structured manner.
  • Budget Control: Stay within budget by tracking expenses against planned allocations.
  • ROI Assessment: Evaluate each capital expenditure’s return on investment (ROI) to make informed decisions.
  • Asset Management: Keep a comprehensive record of your business’s assets and their depreciation.

Price: Free!

Investment and Financial Analysis Excel Templates

7. simple investment template.

The Simple Investment Excel template is perfect for individuals or businesses looking to analyze potential investments. It assists in evaluating the financial feasibility of investments, calculating returns, and making informed investment decisions.

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  • Investment Evaluation: Assess the attractiveness of various investment opportunities.
  • Risk Analysis: Consider the risks associated with each investment and their impact on returns.
  • Return Calculations: Calculate potential returns, including net present value (NPV) and internal rate of return (IRR).
  • Decision Support: Make well-informed investment choices based on financial analysis.

8. Mortgage Calculator with Amortization Table

Mortgages are a significant financial commitment. This Mortgage Calculator Excel template simplifies mortgage calculations, helping individuals and homeowners understand their loan terms, amortization schedules, and total interest payments.

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  • Loan Clarity: Understand your mortgage terms, including interest rates, monthly payments, and loan duration.
  • Amortization Schedule: View the full amortization schedule, tracking principal and interest payments over time.
  • Interest Savings: Explore strategies for paying off your mortgage early to reduce interest costs.
  • Financial Planning: Incorporate mortgage payments into your long-term financial planning.

9. CLV vs. CAC Analysis Template

Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC) are critical business metrics. The CLV vs. CAC Analysis Excel template simplifies the calculation and analysis of CLV and CAC, aiding in strategic marketing and growth decisions.

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  • Customer Profitability: Determine the profitability of acquiring and retaining customers.
  • Marketing Efficiency: Evaluate the effectiveness of marketing campaigns by comparing CAC to CLV.
  • Retention Strategies: Identify opportunities to increase CLV through customer retention and loyalty programs.
  • Data-Driven Marketing: Allocate marketing budgets more efficiently based on CLV and CAC insights.

Data Analysis and Metrics Tracking Excel Templates

10. cohort analysis template.

Cohort analysis is a powerful method for examining user behavior over time. The Cohort Analysis Excel template simplifies the process, helping businesses gain insights into customer retention, engagement, and more.

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  • User Segmentation: Group users into cohorts based on signup date or other criteria for focused analysis.
  • Retention Insights: Identify trends in user retention and pinpoint when users drop off.
  • Product Improvement: Use cohort analysis to inform product improvements and marketing strategies.
  • Churn Reduction: Develop strategies to reduce customer churn based on cohort analysis findings.

11. MRR Dashboard Template

Monthly Recurring Revenue (MRR) is a vital metric for subscription-based businesses. The MRR Dashboard Excel template provides a comprehensive dashboard for tracking MRR, analyzing trends, and making data-driven decisions.

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  • MRR Overview: Get a real-time overview of your MRR, including new revenue, lost revenue, and net MRR growth.
  • Churn Analysis: Identify reasons for churn and implement strategies to reduce it.
  • Growth Tracking: Monitor your subscription business’s growth and set goals for MRR expansion.
  • Data Visualization: Visualize MRR trends with charts and graphs for easier interpretation.

12. User Engagement Dashboard Template

User engagement is critical for online businesses. The User Engagement Dashboard Excel template provides a user-friendly dashboard for tracking user engagement metrics, analyzing user behavior, and optimizing user experiences.

mlm business plan excel

  • Comprehensive Metrics: Track key engagement metrics such as session duration, bounce rate, and conversion rate.
  • Segmentation: Analyze user engagement based on demographics, devices, or referral sources.
  • Content Performance: Identify high-performing content and optimize the user journey accordingly.
  • Conversion Optimization: Implement strategies to improve user engagement and conversion rates based on insights.

Business Planning and Management Excel Templates

13. software license management tool.

The Software License Management Excel tool simplifies the process for businesses managing software licenses. It allows you to track software licenses, renewal dates, and compliance, ensuring efficient software management.

mlm business plan excel

  • License Tracking: Easily keep track of all software licenses in use across your organization.
  • Renewal Alerts: Identify license renewals timely to prevent interruptions.
  • Cost Control: Avoid unnecessary software purchases and optimize license utilization.
  • Compliance Assurance: Ensure compliance with software licensing agreements to avoid legal issues.

14. Workforce Planning Tool

Effective workforce planning is crucial for businesses of all sizes. The Workforce Planning Excel template streamlines the process by helping you manage employee information, staffing levels, and workforce optimization.

mlm business plan excel

  • Employee Database: Maintain a centralized employee information database, including roles, qualifications, and contact details.
  • Staffing Analysis: Analyze staffing levels and plan for hiring, training, or restructuring as needed.
  • Cost Projections: Estimate labor costs and budgets for workforce expansion or reduction.
  • Scenario Planning: Model various workforce scenarios and their financial implications.

These Excel spreadsheet templates cover a wide range of business and financial needs, making them invaluable tools for improving productivity, making informed decisions, and achieving your goals. Whether you’re a financial analyst, business owner, or simply looking to better manage your finances, Excel templates offer a user-friendly and robust solution.

Best Practices for Excel Templates

Excel spreadsheet templates are powerful tools that can significantly enhance your productivity , but it’s essential to follow best practices to make the most of them. Here are some tips and strategies to help you use Excel templates effectively.

Choose the Right Template

Selecting the appropriate template for your specific task is the first step to success. Consider the following factors when choosing a template:

  • Task Complexity: Ensure the template aligns with the complexity of your task. Simple tasks may require basic templates, while more complex tasks need advanced templates.
  • Customizability: Look for templates that allow customization. Templates that are too rigid may not suit your unique needs.
  • Industry or Use Case: Many templates are designed for specific industries or use cases. For financial tasks, for instance, choose templates tailored to your industry, such as retail, healthcare, or real estate.
  • Scalability: If your task may grow in complexity or data volume, opt for a template that can scale with your needs.

Understand Formulas and Functions

Excel templates often come with built-in formulas and functions to automate calculations. To use these templates effectively, it’s crucial to understand how these formulas work.

  • Learn the Basics: Familiarize yourself with common Excel functions like SUM, AVERAGE, IF, VLOOKUP, and more. These are the building blocks of many templates.
  • Review Formulas: Take time to review the formulas used in the template. Understand how they calculate results and what data they depend on.
  • Customize Formulas: If needed, customize formulas to suit your specific requirements. Modify cell references or add new calculations as necessary.

Input Data Accurately

Accurate data input is essential to obtain meaningful results from Excel spreadsheet templates.

  • Double-Check Data: Ensure all data entered into the template is accurate and error-free. A slight mistake can lead to significant inaccuracies in calculations.
  • Use Data Validation: Implement data validation rules to prevent incorrect data entry. Excel can prompt users when data doesn’t meet specified criteria.
  • Consistent Formatting: Maintain consistent formatting throughout the template. This includes date formats, number formats, and currency symbols.
  • Document Data Sources: Keep track of your data sources, especially if you’re pulling data from external sources. This documentation can help troubleshoot discrepancies later.

Regularly Save and Backup

Excel templates represent valuable work, so protecting your data is essential.

  • Frequent Saving: Save your work regularly to prevent data loss in case of unexpected software crashes or power outages.
  • Version Control: Maintain version control by saving different iterations of your template. Use meaningful file names and dates to track changes.
  • Backup Files: Implement a backup strategy. Regularly create copies of your Excel files and store them in a secure location, whether it’s a cloud service or an external drive.

Understand Template Limitations

Excel spreadsheet templates have limitations, and it’s essential to be aware of them.

  • Data Volume: Excel may not handle very large datasets efficiently. Consider using a database or specialized software for extensive data management.
  • Complexity: Templates have limits in terms of complexity. You might need to consider custom software or consulting with a specialist for more advanced or intricate tasks.
  • Data Security: Be cautious when handling sensitive or confidential data within Excel. Implement password protection and encryption where necessary.

Customize for Your Needs

While templates provide a structured starting point, don’t hesitate to customize them to better suit your unique requirements.

  • Add or Remove Fields: Include additional or remove unnecessary fields to streamline data entry and reporting.
  • Format and Styling: Adjust the template’s formatting and styling to match your preferences and branding guidelines.
  • Automate Repetitive Tasks: Excel allows you to automate repetitive tasks using macros. Learn how to create and use macros to save time.

Stay Updated and Educated

Excel is a continually evolving software, and staying updated with the latest features and best practices can benefit your productivity.

  • Software Updates: Keep your Excel software up-to-date to access new features and security patches.
  • Online Resources: Explore online resources, spreadsheet tutorials , and forums to expand your Excel skills and troubleshoot issues.
  • Advanced Training: Consider advanced Excel training courses or certifications to become an Excel power user.

By following these best practices, you can harness the full potential of Excel spreadsheet templates, streamline your tasks, and make more informed decisions. Excel templates are versatile tools that can save you time and effort, but mastering them requires a combination of knowledge, practice, and attention to detail.

Get Started with the Financial Spreadsheet Template Bundle

Ready to take control of your finances and make smart financial decisions? Our Financial Spreadsheet Template Bundle is the ultimate solution to simplify financial management, investment analysis, and mortgage planning.

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This bundle includes five powerful templates that can help you achieve your financial goals with ease:

  • Cryptocurrency Portfolio Tracker: Keep track of your cryptocurrency investments, monitor real-time market prices, and analyze your portfolio’s performance effortlessly.
  • Inventory and Sales Tracking Spreadsheet Template: Optimize your business operations with this template. Efficiently manage inventory, track sales, and make data-driven decisions.
  • Simple Investment Template: Make informed investment choices by analyzing potential returns and risks. This template simplifies investment planning for beginners and experts alike.
  • Extra-Payment Mortgage Calculator: Take control of your mortgage payments and reduce the total interest you pay. This tool helps you plan extra payments to pay off your mortgage faster.
  • Mortgage Calculator Spreadsheet with Amortization Table: Understand your mortgage terms, visualize your amortization schedule, and make sound financial decisions regarding homeownership.

Purchasing these templates individually would cost you more than $69, but with the Financial Spreadsheet Template Bundle , you can access all of them at a fraction of the price. Save over 40% off the list price and embark on your journey to financial success today!

Price: $39.99

Excel templates are your secret weapon for accomplishing tasks faster and more efficiently. With the right template at your fingertips, you can conquer financial challenges, manage projects like a pro, and analyze data with ease. The best part? You don’t need to be an Excel expert to reap the benefits. These templates are designed to simplify your life and make complex tasks feel like a breeze.

So, whether you’re tracking expenses, planning a project, or diving into data analysis, remember that Excel spreadsheet templates are your trusty companions on the journey to productivity and success. Embrace them, customize them, and watch your tasks transform from daunting to doable. Excel templates are your shortcut to getting things done, and the possibilities are endless. Start using them today and take control of your tasks, one spreadsheet at a time!

Free Multiple Project Tracking Template for Excel (2 Options)

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    Your basic matrix model for an MLM compensation plan involves two size factors, A x B. A is your frontline and is the number of levels wide your matrix is. It is comprised of members you personally recruit into your organisation. B is also a number and is the number of levels deep your matrix is. Some compensation plans cap this number whilst ...

  14. The Ultimate Guide to Starting a Successful MLM Business in 2024

    Natura Cosmeticos generated annual revenues of $7.16 billion in 2020 and has the second position in top-earning direct selling companies. Its growth rate was up 96% as compared to 2019. Women hold 48 percent of leadership positions in Natura. The annual revenue of Herbalife grew by 14 percent to $5.54 billion in 2020.

  15. Free Business Plan Templates in Excel

    Sample 30-60-90-Day Business Plan for Startup in Excel. This 90-day business plan is designed for startup companies to develop a 90-day action plan. This template gives you room to outline the following: main goals and deliverables for each 30-day increment; key business activities; task ownership; and deadlines.

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  18. Free Business Plan Excel Template [Excel Download]

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  19. 19 Best Free Microsoft Excel Templates for Marketing & Sales

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    5. Inventory and Sales Tracking Template. Managing inventory and tracking sales is crucial for businesses, especially those in retail or e-commerce. The Inventory and Sales Tracking Excel template streamlines inventory management, allowing you to efficiently track stock levels, sales, and product performance.

  22. Mlm business opportunity excel spreadsheet for mlm business

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  23. Marketing Business Plan Template

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