different types of social media essay

Likes, Shares, and Beyond: Exploring the Impact of Social Media in Essays

Table of contents

• 1 Definition and Explanation of a Social Media Essay
• 2.1 Topics for an Essay on Social Media and Mental Health
• 2.2 Social Dynamics
• 2.3 Social Media Essay Topics about Business
• 2.4 Politics
• 3 Research and Analysis
• 4 Structure Social Media Essay
• 5 Tips for Writing Essays on Social Media
• 6 Examples of Social Media Essays
• 7 Navigating the Social Media Labyrinth: Key Insights

In the world of digital discourse, our article stands as a beacon for those embarking on the intellectual journey of writing about social media. It is a comprehensive guide for anyone venturing into the dynamic world of social media essays. Offering various topics about social media and practical advice on selecting engaging subjects, the piece delves into research methodologies, emphasizing the importance of credible sources and trend analysis. Furthermore, it provides invaluable tips on structuring essays, including crafting compelling thesis statements and hooks balancing factual information with personal insights. Concluding with examples of exemplary essays, this article is an essential tool for students and researchers alike, aiding in navigating the intricate landscape of its impact on society.

Definition and Explanation of a Social Media Essay

Essentially, when one asks “What is a social media essay?” they are referring to an essay that analyzes, critiques, or discusses its various dimensions and effects. These essays can range from the psychological implications of its use to its influence on politics, business strategies, and social dynamics.

A social media essay is an academic or informational piece that explores various aspects of social networking platforms and their impact on individuals and society.

In crafting such an essay, writers blend personal experiences, analytical perspectives, and empirical data to paint a full picture of social media’s role. For instance, a social media essay example could examine how these platforms mold public opinion, revolutionize digital marketing strategies, or raise questions about data privacy ethics. Through a mix of thorough research, critical analysis, and personal reflections, these essays provide a layered understanding of one of today’s most pivotal digital phenomena.

Great Social Media Essay Topics

When it comes to selecting a topic for your essay, consider its current relevance, societal impact, and personal interest. Whether exploring the effects on business, politics, mental health, or social dynamics, these social media essay titles offer a range of fascinating social media topic ideas. Each title encourages an exploration of the intricate relationship between social media and our daily lives. A well-chosen topic should enable you to investigate the impact of social media, debate ethical dilemmas, and offer unique insights. Striking the right balance in scope, these topics should align with the objectives of your essays, ensuring an informative and captivating read.

Topics for an Essay on Social Media and Mental Health

• The Impact of Social Media on Self-Esteem.
• Unpacking Social Media Addiction: Causes, Effects, and Solutions.
• Analyzing Social Media’s Role as a Catalyst for Teen Depression and Anxiety.
• Social Media and Mental Health Awareness: A Force for Good?
• The Psychological Impacts of Cyberbullying in the Social Media Age.
• The Effects of Social Media on Sleep and Mental Health.
• Strategies for Positive Mental Health in the Era of Social Media.
• Real-Life vs. Social Media Interactions: An Essay on Mental Health Aspects.
• The Mental Well-Being Benefits of a Social Media Detox.
• Social Comparison Psychology in the Realm of Social Media.

Social Dynamics

• Social Media and its Impact on Interpersonal Communication Skills: A Cause and Effect Essay on Social Media.
• Cultural Integration through Social Media: A New Frontier.
• Interpersonal Communication in the Social Media Era: Evolving Skills and Challenges.
• Community Building and Social Activism: The Role of Social Media.
• Youth Culture and Behavior: The Influence of Social Media.
• Privacy and Personal Boundaries: Navigating Social Media Challenges.
• Language Evolution in Social Media: A Dynamic Shift.
• Leveraging Social Media for Social Change and Awareness.
• Family Dynamics in the Social Media Landscape.
• Friendship in the Age of Social Media: An Evolving Concept.

Social Media Essay Topics about Business

• Influencer Marketing on Social Media: Impact and Ethics.
• Brand Building and Customer Engagement: The Power of Social Media.
• The Ethics and Impact of Influencer Marketing in Social Media.
• Measuring Business Success Through Social Media Analytics.
• The Changing Face of Advertising in the Social Media World.
• Revolutionizing Customer Service in the Social Media Era.
• Market Research and Consumer Insights: The Social Media Advantage.
• Small Businesses and Startups: The Impact of Social Media.
• Ethical Dimensions of Social Media Advertising.
• Consumer Behavior and Social Media: An Intricate Relationship.
• The Role of Social Media in Government Transparency and Accountability
• Social Media’s Impact on Political Discourse and Public Opinion.
• Combating Fake News on Social Media: Implications for Democracy.
• Political Mobilization and Activism: The Power of Social Media.
• Social Media: A New Arena for Political Debates and Discussions.
• Government Transparency and Accountability in the Social Media Age.
• Voter Behavior and Election Outcomes: The Social Media Effect.
• Political Polarization: A Social Media Perspective.
• Tackling Political Misinformation on Social Media Platforms.
• The Ethics of Political Advertising in the Social Media Landscape.
• Memes as a Marketing Tool: Successes, Failures, and Pros of Social Media.
• Shaping Public Opinion with Memes: A Social Media Phenomenon.
• Political Satire and Social Commentary through Memes.
• The Psychology Behind Memes: Understanding Their Viral Nature.
• The Influence of Memes on Language and Communication.
• Tracing the History and Evolution of Internet Memes.
• Memes in Online Communities: Culture and Subculture Formation.
• Navigating Copyright and Legal Issues in the World of Memes.
• Memes as a Marketing Strategy: Analyzing Successes and Failures.
• Memes and Global Cultural Exchange: A Social Media Perspective.

Research and Analysis

In today’s fast-paced information era, the ability to sift through vast amounts of data and pinpoint reliable information is more crucial than ever. Research and analysis in the digital age hinge on identifying credible sources and understanding the dynamic landscape. Initiating your research with reputable websites is key. Academic journals, government publications, and established news outlets are gold standards for reliable information. Online databases and libraries provide a wealth of peer-reviewed articles and books. For websites, prioritize those with domains like .edu, .gov, or .org, but always critically assess the content for bias and accuracy. Turning to social media, it’s a trove of real-time data and trends but requires a discerning approach. Focus on verified accounts and official pages of recognized entities.

Analyzing current trends and user behavior is crucial for staying relevant. Platforms like Google Trends, Twitter Analytics, and Facebook Insights offer insights into what’s resonating with audiences. These tools help identify trending topics, hashtags, and the type of content that engages users. Remember, it reflects and influences public opinion and behavior. Observing user interactions, comments, and shares can provide a deeper understanding of consumer attitudes and preferences. This analysis is invaluable for tailoring content, developing marketing strategies, and staying ahead in a rapidly evolving digital landscape.

Structure Social Media Essay

In constructing a well-rounded structure for a social media essay, it’s crucial to begin with a strong thesis statement. This sets the foundation for essays about social media and guides the narrative.

Thesis Statements

A thesis statement is the backbone of your essay, outlining the main argument or position you will explore throughout the text. It guides the narrative, providing a clear direction for your essay and helping readers understand the focus of your analysis or argumentation. Here are some thesis statements:

• “Social media has reshaped communication, fostering a connected world through instant information sharing, yet it has come at the cost of privacy and genuine social interaction.”
• “While social media platforms act as potent instruments for societal and political transformation, they present significant challenges to mental health and the authenticity of information.”
• “The role of social media in contemporary business transcends mere marketing; it impacts customer relationships, shapes brand perception, and influences operational strategies.”

Social Media Essay Hooks

Social media essay hooks are pivotal in grabbing the reader’s attention right from the beginning and compelling them to continue reading. A well-crafted hook acts as the engaging entry point to your essay, setting the tone and framing the context for the discussion that will follow.

Here are some effective social media essay hooks:

• “In a world where a day without social media is unimaginable, its pervasive presence is both a testament to its utility and a source of various societal issues.”
• “Each scroll, like, and share on social media platforms carries the weight of influencing public opinion and shaping global conversations.”
• “Social media has become so ingrained in our daily lives that its absence would render the modern world unrecognizable.”

Introduction:

Navigating the digital landscape, an introduction for a social media essay serves as a map, charting the terrain of these platforms’ broad influence across various life aspects. This section should briefly summarize the scope of the essay, outlining both the benefits and the drawbacks, and segue into the thesis statement.

When we move to the body part of the essay, it offers an opportunity for an in-depth exploration and discussion. It can be structured first to examine the positive aspects of social media, including improved communication channels, innovative marketing strategies, and the facilitation of social movements. Following this, the essay should address the negative implications, such as issues surrounding privacy, the impact on mental health, and the proliferation of misinformation. Incorporating real-world examples, statistical evidence, and expert opinions throughout the essay will provide substantial support for the arguments presented.

Conclusion:

It is the summit of the essay’s exploration, offering a moment to look back on the terrain covered. The conclusion should restate the thesis in light of the discussions presented in the body. It should summarize the key points made, reflecting on the multifaceted influence of social media in contemporary society. The essay should end with a thought-provoking statement or question about the future role of social media, tying back to the initial hooks and ensuring a comprehensive and engaging end to the discourse.

Tips for Writing Essays on Social Media

In the ever-evolving realm of digital dialogue, mastering the art of essay writing on social media is akin to navigating a complex web of virtual interactions and influences. Writing an essay on social media requires a blend of analytical insight, factual accuracy, and a nuanced understanding of the digital landscape. Here are some tips to craft a compelling essay:

• Incorporate Statistical Data and Case Studies

Integrate statistical data and relevant case studies to lend credibility to your arguments. For instance, usage statistics, growth trends, and demographic information can provide a solid foundation for your points. Case studies, especially those highlighting its impact on businesses, politics, or societal change, offer concrete examples that illustrate your arguments. Ensure your sources are current and reputable to maintain the essay’s integrity.

• Balance Personal Insights with Factual Information

While personal insights can add a unique perspective to your essay, balancing them with factual information is crucial. Personal observations and experiences can make your essay relatable and engaging, but grounding these insights in factual data ensures credibility and helps avoid bias.

• Respect Privacy

When discussing real-world examples or case studies, especially those involving individuals or specific organizations, be mindful of privacy concerns. Avoid sharing sensitive information, and always respect the confidentiality of your sources.

• Maintain an Objective Tone

It is a polarizing topic, but maintaining an objective tone in your essay is essential. Avoid emotional language and ensure that your arguments are supported by evidence. An objective approach allows readers to form opinions based on the information presented.

• Use Jargon Wisely

While using social media-specific terminology can make your essay relevant and informed, it’s important to use jargon judiciously. Avoid overuse and ensure that terms are clearly defined for readers who might not be familiar with their lingo.

Examples of Social Media Essays

Title: The Dichotomy of Social Media: A Tool for Connection and a Platform for Division

Introduction

In the digital era, social media has emerged as a paradoxical entity. It serves as a bridge connecting distant corners of the world and a battleground for conflicting ideologies. This essay explores this dichotomy, utilizing statistical data, case studies, and real-world examples to understand its multifaceted impact on society.

Section 1 – Connection Through Social Media:

Social media’s primary allure lies in its ability to connect. A report by the Pew Research Center shows that 72% of American adults use some form of social media, where interactions transcend geographical and cultural barriers. This statistic highlights the platform’s popularity and role in fostering global connections. An exemplary case study of this is the #MeToo movement. Originating as a hashtag on Twitter, it grew into a global campaign against sexual harassment, demonstrating its power to mobilize and unify people for a cause.

However, personal insights suggest that while it bridges distances, it can also create a sense of isolation. Users often report feeling disconnected from their immediate surroundings, hinting at the platform’s double-edged nature. Despite enabling connections on a global scale, social media can paradoxically alienate individuals from their local context.

Section 2 – The Platform for Division

Conversely, social media can amplify societal divisions. Its algorithm-driven content can create echo chambers, reinforcing users’ preexisting beliefs. A study by the Knight Foundation found that it tends to polarize users, especially in political contexts, leading to increased division. This is further exacerbated by the spread of misinformation, as seen in the 2016 U.S. Presidential Election case, where it was used to disseminate false information, influencing public opinion and deepening societal divides.

Respecting privacy and maintaining an objective tone, it is crucial to acknowledge that social media is not divisive. Its influence is determined by both its usage and content. Thus, it is the obligation of both platforms to govern content and consumers to access information.

In conclusion, it is a complex tool. It has the unparalleled ability to connect individuals worldwide while possessing the power to divide. Balancing the personal insights with factual information presented, it’s clear that its influence is a reflection of how society chooses to wield it. As digital citizens, it is imperative to use it judiciously, understanding its potential to unite and divide.

Delving into the intricacies of social media’s impact necessitates not just a keen eye for detail but an analytical mindset to dissect its multifaceted layers. Analysis is paramount because it allows us to navigate through the vast sea of information, distinguishing between mere opinion and well-supported argumentation.

This essay utilizes tips for writing a social media essay. Statistical data from the Pew Research Center and the Knight Foundation lend credibility to the arguments. The use of the #MeToo movement as a case study illustrates its positive impact, while the reference to the 2016 U.S. Presidential Election demonstrates its negative aspects. The essay balances personal insights with factual information, respects privacy, maintains an objective tone, and appropriately uses jargon. The structure is clear and logical, with distinct sections for each aspect of its impact, making it an informative and well-rounded analysis of its role in modern society.

Navigating the Social Media Labyrinth: Key Insights

In the digital age, the impact of social media on various aspects of human life has become a critical area of study. This article has provided a comprehensive guide for crafting insightful and impactful essays on this subject, blending personal experiences with analytical rigor. Through a detailed examination of topics ranging from mental health and social dynamics to business and politics, it has underscored the dual nature of social media as both a unifying and divisive force. The inclusion of statistical data and case studies has enriched the discussion, offering a grounded perspective on the nuanced effects of these platforms.

The tips and structures outlined serve as a valuable framework for writers to navigate the complex interplay between social media and societal shifts. As we conclude, it’s clear that understanding social media’s role requires a delicate balance of critical analysis and open-mindedness. Reflecting on its influence, this article guides the creation of thoughtful essays and encourages readers to ponder the future of digital interactions and their implications for the fabric of society.

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Feb 15, 2023

6 Example Essays on Social Media | Advantages, Effects, and Outlines

Got an essay assignment about the effects of social media we got you covered check out our examples and outlines below.

Social media has become one of our society's most prominent ways of communication and information sharing in a very short time. It has changed how we communicate and has given us a platform to express our views and opinions and connect with others. It keeps us informed about the world around us. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have brought individuals from all over the world together, breaking down geographical borders and fostering a genuinely global community.

However, social media comes with its difficulties. With the rise of misinformation, cyberbullying, and privacy problems, it's critical to utilize these platforms properly and be aware of the risks. Students in the academic world are frequently assigned essays about the impact of social media on numerous elements of our lives, such as relationships, politics, and culture. These essays necessitate a thorough comprehension of the subject matter, critical thinking, and the ability to synthesize and convey information clearly and succinctly.

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So, whether you're a student looking to better your essay writing skills or want to remain up to date on the latest social media advancements, Jenni.ai is here to help. Jenni.ai is the ideal tool for helping you write your finest essay ever, thanks to its simple design, an extensive database of example essays, and cutting-edge AI technology. So, why delay? Sign up for a free trial of Jenni.ai today and begin exploring the worlds of social networking and essay writing!

Want to learn how to write an argumentative essay? Check out these inspiring examples!

We will provide various examples of social media essays so you may get a feel for the genre.

6 Examples of Social Media Essays

Here are 6 examples of Social Media Essays:

The Impact of Social Media on Relationships and Communication

Introduction:.

The way we share information and build relationships has evolved as a direct result of the prevalence of social media in our daily lives. The influence of social media on interpersonal connections and conversation is a hot topic. Although social media has many positive effects, such as bringing people together regardless of physical proximity and making communication quicker and more accessible, it also has a dark side that can affect interpersonal connections and dialogue.

Positive Effects:

Connecting People Across Distances

One of social media's most significant benefits is its ability to connect individuals across long distances. People can use social media platforms to interact and stay in touch with friends and family far away. People can now maintain intimate relationships with those they care about, even when physically separated.

Improved Communication Speed and Efficiency

Additionally, the proliferation of social media sites has accelerated and simplified communication. Thanks to instant messaging, users can have short, timely conversations rather than lengthy ones via email. Furthermore, social media facilitates group communication, such as with classmates or employees, by providing a unified forum for such activities.

Negative Effects:

Decreased Face-to-Face Communication

The decline in in-person interaction is one of social media's most pernicious consequences on interpersonal connections and dialogue. People's reliance on digital communication over in-person contact has increased along with the popularity of social media. Face-to-face interaction has suffered as a result, which has adverse effects on interpersonal relationships and the development of social skills.

Decreased Emotional Intimacy

Another adverse effect of social media on relationships and communication is decreased emotional intimacy. Digital communication lacks the nonverbal cues and facial expressions critical in building emotional connections with others. This can make it more difficult for people to develop close and meaningful relationships, leading to increased loneliness and isolation.

Increased Conflict and Miscommunication

Finally, social media can also lead to increased conflict and miscommunication. The anonymity and distance provided by digital communication can lead to misunderstandings and hurtful comments that might not have been made face-to-face. Additionally, social media can provide a platform for cyberbullying , which can have severe consequences for the victim's mental health and well-being.

Conclusion:

In conclusion, the impact of social media on relationships and communication is a complex issue with both positive and negative effects. While social media platforms offer many benefits, such as connecting people across distances and enabling faster and more accessible communication, they also have a dark side that can negatively affect relationships and communication. It is up to individuals to use social media responsibly and to prioritize in-person communication in their relationships and interactions with others.

The Role of Social Media in the Spread of Misinformation and Fake News

Social media has revolutionized the way information is shared and disseminated. However, the ease and speed at which data can be spread on social media also make it a powerful tool for spreading misinformation and fake news. Misinformation and fake news can seriously affect public opinion, influence political decisions, and even cause harm to individuals and communities.

The Pervasiveness of Misinformation and Fake News on Social Media

Misinformation and fake news are prevalent on social media platforms, where they can spread quickly and reach a large audience. This is partly due to the way social media algorithms work, which prioritizes content likely to generate engagement, such as sensational or controversial stories. As a result, false information can spread rapidly and be widely shared before it is fact-checked or debunked.

The Influence of Social Media on Public Opinion

Social media can significantly impact public opinion, as people are likelier to believe the information they see shared by their friends and followers. This can lead to a self-reinforcing cycle, where misinformation and fake news are spread and reinforced, even in the face of evidence to the contrary.

The Challenge of Correcting Misinformation and Fake News

Correcting misinformation and fake news on social media can be a challenging task. This is partly due to the speed at which false information can spread and the difficulty of reaching the same audience exposed to the wrong information in the first place. Additionally, some individuals may be resistant to accepting correction, primarily if the incorrect information supports their beliefs or biases.

In conclusion, the function of social media in disseminating misinformation and fake news is complex and urgent. While social media has revolutionized the sharing of information, it has also made it simpler for false information to propagate and be widely believed. Individuals must be accountable for the information they share and consume, and social media firms must take measures to prevent the spread of disinformation and fake news on their platforms.

The Effects of Social Media on Mental Health and Well-Being

Social media has become an integral part of modern life, with billions of people around the world using platforms like Facebook, Instagram, and Twitter to stay connected with others and access information. However, while social media has many benefits, it can also negatively affect mental health and well-being.

Comparison and Low Self-Esteem

One of the key ways that social media can affect mental health is by promoting feelings of comparison and low self-esteem. People often present a curated version of their lives on social media, highlighting their successes and hiding their struggles. This can lead others to compare themselves unfavorably, leading to feelings of inadequacy and low self-esteem.

Cyberbullying and Online Harassment

Another way that social media can negatively impact mental health is through cyberbullying and online harassment. Social media provides a platform for anonymous individuals to harass and abuse others, leading to feelings of anxiety, fear, and depression.

Social Isolation

Despite its name, social media can also contribute to feelings of isolation. At the same time, people may have many online friends but need more meaningful in-person connections and support. This can lead to feelings of loneliness and depression.

Addiction and Overuse

Finally, social media can be addictive, leading to overuse and negatively impacting mental health and well-being. People may spend hours each day scrolling through their feeds, neglecting other important areas of their lives, such as work, family, and self-care.

In sum, social media has positive and negative consequences on one's psychological and emotional well-being. Realizing this, and taking measures like reducing one's social media use, reaching out to loved ones for help, and prioritizing one's well-being, are crucial. In addition, it's vital that social media giants take ownership of their platforms and actively encourage excellent mental health and well-being.

The Use of Social Media in Political Activism and Social Movements

Social media has recently become increasingly crucial in political action and social movements. Platforms such as Twitter, Facebook, and Instagram have given people new ways to express themselves, organize protests, and raise awareness about social and political issues.

Raising Awareness and Mobilizing Action

One of the most important uses of social media in political activity and social movements has been to raise awareness about important issues and mobilize action. Hashtags such as #MeToo and #BlackLivesMatter, for example, have brought attention to sexual harassment and racial injustice, respectively. Similarly, social media has been used to organize protests and other political actions, allowing people to band together and express themselves on a bigger scale.

Connecting with like-minded individuals

A second method in that social media has been utilized in political activity and social movements is to unite like-minded individuals. Through social media, individuals can join online groups, share knowledge and resources, and work with others to accomplish shared objectives. This has been especially significant for geographically scattered individuals or those without access to traditional means of political organizing.

Challenges and Limitations

As a vehicle for political action and social movements, social media has faced many obstacles and restrictions despite its many advantages. For instance, the propagation of misinformation and fake news on social media can impede attempts to disseminate accurate and reliable information. In addition, social media corporations have been condemned for censorship and insufficient protection of user rights.

In conclusion, social media has emerged as a potent instrument for political activism and social movements, giving voice to previously unheard communities and galvanizing support for change. Social media presents many opportunities for communication and collaboration. Still, users and institutions must be conscious of the risks and limitations of these tools to promote their responsible and productive usage.

The Potential Privacy Concerns Raised by Social Media Use and Data Collection Practices

With billions of users each day on sites like Facebook, Twitter, and Instagram, social media has ingrained itself into every aspect of our lives. While these platforms offer a straightforward method to communicate with others and exchange information, they also raise significant concerns over data collecting and privacy. This article will examine the possible privacy issues posed by social media use and data-gathering techniques.

Data Collection and Sharing

The gathering and sharing of personal data are significant privacy issues brought up by social media use. Social networking sites gather user data, including details about their relationships, hobbies, and routines. This information is made available to third-party businesses for various uses, such as marketing and advertising. This can lead to serious concerns about who has access to and uses our personal information.

Lack of Control Over Personal Information

The absence of user control over personal information is a significant privacy issue brought up by social media usage. Social media makes it challenging to limit who has access to and how data is utilized once it has been posted. Sensitive information may end up being extensively disseminated and may be used maliciously as a result.

Personalized Marketing

Social media companies utilize the information they gather about users to target them with adverts relevant to their interests and usage patterns. Although this could be useful, it might also cause consumers to worry about their privacy since they might feel that their personal information is being used without their permission. Furthermore, there are issues with the integrity of the data being used to target users and the possibility of prejudice based on individual traits.

Government Surveillance

Using social media might spark worries about government surveillance. There are significant concerns regarding privacy and free expression when governments in some nations utilize social media platforms to follow and monitor residents.

In conclusion, social media use raises significant concerns regarding data collecting and privacy. While these platforms make it easy to interact with people and exchange information, they also gather a lot of personal information, which raises questions about who may access it and how it will be used. Users should be aware of these privacy issues and take precautions to safeguard their personal information, such as exercising caution when choosing what details to disclose on social media and keeping their information sharing with other firms to a minimum.

The Ethical and Privacy Concerns Surrounding Social Media Use And Data Collection

Our use of social media to communicate with loved ones, acquire information, and even conduct business has become a crucial part of our everyday lives. The extensive use of social media does, however, raise some ethical and privacy issues that must be resolved. The influence of social media use and data collecting on user rights, the accountability of social media businesses, and the need for improved regulation are all topics that will be covered in this article.

Effect on Individual Privacy:

Social networking sites gather tons of personal data from their users, including delicate information like search history, location data, and even health data. Each user's detailed profile may be created with this data and sold to advertising or used for other reasons. Concerns regarding the privacy of personal information might arise because social media businesses can use this data to target users with customized adverts.

Additionally, individuals might need to know how much their personal information is being gathered and exploited. Data breaches or the unauthorized sharing of personal information with other parties may result in instances where sensitive information is exposed. Users should be aware of the privacy rules of social media firms and take precautions to secure their data.

Responsibility of Social Media Companies:

Social media firms should ensure that they responsibly and ethically gather and use user information. This entails establishing strong security measures to safeguard sensitive information and ensuring users are informed of what information is being collected and how it is used.

Many social media businesses, nevertheless, have come under fire for not upholding these obligations. For instance, the Cambridge Analytica incident highlighted how Facebook users' personal information was exploited for political objectives without their knowledge. This demonstrates the necessity of social media corporations being held responsible for their deeds and ensuring that they are safeguarding the security and privacy of their users.

Better Regulation Is Needed

There is a need for tighter regulation in this field, given the effect, social media has on individual privacy as well as the obligations of social media firms. The creation of laws and regulations that ensure social media companies are gathering and using user information ethically and responsibly, as well as making sure users are aware of their rights and have the ability to control the information that is being collected about them, are all part of this.

Additionally, legislation should ensure that social media businesses are held responsible for their behavior, for example, by levying fines for data breaches or the unauthorized use of personal data. This will provide social media businesses with a significant incentive to prioritize their users' privacy and security and ensure they are upholding their obligations.

In conclusion, social media has fundamentally changed how we engage and communicate with one another, but this increased convenience also raises several ethical and privacy issues. Essential concerns that need to be addressed include the effect of social media on individual privacy, the accountability of social media businesses, and the requirement for greater regulation to safeguard user rights. We can make everyone's online experience safer and more secure by looking more closely at these issues.

In conclusion, social media is a complex and multifaceted topic that has recently captured the world's attention. With its ever-growing influence on our lives, it's no surprise that it has become a popular subject for students to explore in their writing. Whether you are writing an argumentative essay on the impact of social media on privacy, a persuasive essay on the role of social media in politics, or a descriptive essay on the changes social media has brought to the way we communicate, there are countless angles to approach this subject.

However, writing a comprehensive and well-researched essay on social media can be daunting. It requires a thorough understanding of the topic and the ability to articulate your ideas clearly and concisely. This is where Jenni.ai comes in. Our AI-powered tool is designed to help students like you save time and energy and focus on what truly matters - your education. With Jenni.ai , you'll have access to a wealth of examples and receive personalized writing suggestions and feedback.

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How to Write a Social Media Essay With Tips and Examples

• Icon Calendar 18 May 2024
• Icon Page 2524 words
• Icon Clock 12 min read

Social media essays resemble other academic papers and focus on a wide range of topics in various subjects. Basically, a unique trait is that such papers focus on social media, which shows their primary focus. In this case, a compelling social media essay should contain specific sections, like an introduction, body, and conclusion. Firstly, the Introduction entails a hook, summary of main ideas, and a strong thesis statement. Then, the body section must have several paragraphs that relate to a thesis statement. Besides, writers should split a thesis into several justifiable points to form body paragraphs. In turn, a conclusion of a social media essay should bring a paper to a logical closure. Hence, students need to learn how to write a social media essay to meet its basic requirements and get a response from an audience.

General Guidelines for Writing a Good Social Media Essay

Social media is a useful tool that continues to gain popularity today due to its features. For example, the most famous social media platforms, such as Facebook, Instagram, and Twitter, among others, allow users to be connected with each other, and their distance does not matter. Also, young individuals are dominant users of such technology. Basically, these defining features make social media an exciting area of study for writing different types of essays . In this case, many scholars write essays and research papers that focus on negative and positive issues related to the continued application of social media. Moreover, such papers focus on all matters about social media and its influence on all human characteristics. Hence, because online-based communication platforms are a popular means of communication, scholars write essays and research papers concerning their relationships with human lives. 

Free Examples of Topics for Social Media Essays

Selecting a suitable topic is the first and most important step toward writing a good social media essay. Basically, it can be an overwhelming task for college students to develop new themes for their essays and research papers. In turn, free examples of social issues essay topics in various disciplines are:

1. Sociology

• Influence of social media on modern society
• Impacts of social media on society: Progress or peril?
• How does social media influence society?
• What are the influences of social media on social relations?
• Is social media a problem or a solution?

2. Psychology

• Understanding the impact of social media on teenage self-Image
• How does social media influence mental well-being of teenagers?
• Describe effective ways that people use to overcome social media addiction.
• Do social media inspire cyberbullying?

3. Education

• Describe some ways that social media impacts education.
• What role does social media play in improving grades?
• In what ways has social media changed education?

4. Business

• Impacts of social media on companies and businesses
• How does social media transform the world of business?
• Has social media opened a new way of doing business?
• Effects of social media on healthy aging.
• Does social media interaction enable people to lead healthy lives?
• Negative impacts of social media on mental health.

6. Technology

• Virtual reality and its potential impact on social media
• Impacts of social media and internet algorithms on user experience
• Roles of social media in promoting technological innovativeness.
• Is social media used for mass surveillance?
• How social media reflects modern technological advancement?

Identifying Social Media Essay Topics

Students can learn that they need to write social media essays and research papers quickly. For instance, all the topics have the words “social media.” Basically, this feature distinguishes these essays from other essay topics. Moreover, social media papers follow a unique essay structure that enables students to express their thoughts effectively. Besides, one can identify different types of social media essays based on the kind of argument presented on a topic. Hence, basic guidelines on how one may identify various types of social media essays are:

1. Argumentative Social Media Essays

An argumentative social media essay should have a strong argument. Basically, this essay’s topic should prompt a person to pick one side of a discussion and provide the necessary support. Besides, argumentative prompts require one to use facts and analysis from credible sources. In turn, one may identify these argumentative essay topics quickly since they encourage writers to give an opinion.

2. Persuasive Social Media Essays

A persuasive social media essay focuses on urging readers to accept a particular belief or idea. For example, persuasive social media essay topics require students to use logical concepts to support the main argument. Besides, such themes focus on promoting critical thinking skills when dealing with a specific idea. In turn, one may identify such persuasive essay topics easily because such themes contain keywords, like “effects,” “impacts,” “causes,” and “pros and cons,” among others.

3. Satirical Social Media Essays

A satirical writing style requires learners to use sarcasm when criticizing a subject. In this case, satirical social media essay topics compel writers to use irony and hyperbole elements to communicate their points. Also, students may identify such issues easily since such assignments require them to use creativity with a good sense of humor. In most cases, such topics relate to “addiction” or “isolation.”

Structure of Social Media Essays

Social media essays require a proper structure, just like other academic papers. In this case, the first step in writing a successful social media paper is to develop a correct essay outline, which shows all the necessary sections. In turn, students may use the following structure:

I. Introduction

Outstanding social media essays should have a good college essay introduction that captures the reader’s attention with an impressive hook. For example, one should begin a paper by using a theme that makes the audience interested to read other sections of a paper. Hence, a hook sentence makes people interested in reading an essay.

B. Keywords and Summary

Writing a good introduction for a social media essay includes keywords and an overview of the main ideas. In particular, students should include keywords that relate to a topic in question. Moreover, opening paragraphs should consist of catchy words that allow readers to have a clear picture of an intended message. In turn, a clear summary of the main ideas allows the targeted audience to develop a clear understanding of a topic. Besides, such brief details reveal the social media essay’s scope.

Outstanding social media essays should have a clear thesis statement that reveals the main message. Basically, a good thesis statement should show the writer’s unique thoughts and perception of a topic. Besides, one should create a debatable thesis statement that seeks to prove something about a subject in question.

The body of social media essays provides ideas required to support a central claim. In this case, writers have a mandate to provide adequate evidence to support a thesis statement. Basically, the social media essay’s body should contain different sections related to a thesis statement. Hence, writers must follow a specific structure of body paragraphs.

A. Topic Sentence

Each body paragraph must begin with a topic sentence that relates to a thesis statement. In practice, a body paragraph in a social media essay must focus on one idea. Moreover, a topic sentence should relate to a single idea connected to a central argument. In turn, this strategy enables one to communicate intended ideas to the audience clearly. 

B. Evidence

Students must provide the necessary evidence to support an idea presented in a topic sentence. As a rule, one should use real-life examples or evidence from reliable sources to support a topic sentence. Basically, this approach makes a social media essay appear compelling and relevant to issues that affect readers. In turn, one should provide credible citations for evidence by using appropriate referencing formats, such as APA 7, MLA 8, Harvard, or Chicago/Turabian, among others.

C. Explanation

Writers must provide a clear and relevant description of evidence cited from academic sources to avoid plagiarism. Moreover, readers need to understand connections between an example given, a topic sentence, and a thesis statement. In this case, one should provide one or two sentences that explain how the evidence supports an idea presented in a paragraph. Besides, a prudent writer uses transitional words in a paragraph to enhance the flow of ideas and separate sentences for a friendly reading. In turn, readers should have a seamless flow of concepts as they go through a text.

D. Concluding and Transitioning Sentences

Each body paragraph must end with a concluding and transitioning statement. For instance, all the body paragraphs should have a unique relationship between ideas presented in these sections. Also, readers should not experience unnecessary disruptions and obstructions as they move from one paragraph to another. In this case, the last sentence of each body paragraph must provide a clear summary of the main ideas presented in a section. Besides, this sentence should be linked to a topic sentence of the next paragraph. Hence, students must ensure that all body paragraphs are connected with each other to keep the audience glued until the end of an essay.

4. The Number of Body Paragraphs

The ideas presented in a thesis statement determine the number of body paragraphs that one should use when writing a social media essay. As a rule, one should focus on communicating the main message effectively. Moreover, one must evaluate a thesis statement and split it into different ideas to convey the central idea effectively. For persuasive social media essay topics, one must use several paragraphs that show facts effectively. Hence, a social media essay should have several sections that enhance a logical representation of ideas.

III. Conclusion

A social media essay must have a concluding paragraph that brings a paper to a logical closure. Basically, students not only focus on being creative when writing the conclusion part but also reiterate the main points discussed in a body section with a thesis statement by using different wording. Unfortunately, some writers make mistakes in introducing new information and evidence in the conclusion section. Besides, such flaws undermine the social media essay’s quality and lower the ability to communicate the intended message. As a rule, one should restate a thesis statement and summarize the ideas presented in all topic sentences. Besides, the closing paragraph should include any appropriate call to action. Hence, the conclusion should bring a social media essay to a logical closure that reveals the ideas presented.

Example of a Social Media Essay

Topic: Is Social Media a Problem or a Solution?

I. Introduction Sample

Social media is a primary cause of the major problems today. Basically, the emergence of social media has enabled people to maintain close interaction with friends from all over the world. Also, such applications make social a suitable solution to societal issues and interests. However, it results in many social ills. Although some people argue that social media solves societal problems, the continued wide use leads to long-lasting hatred problems.

II. Examples of Body Paragraphs

A. argument: hatred.

Social media leads to hatred among teenagers. For instance, most teenagers rely on social media to establish relationships with their peers. In this case, they tend to spread hatred in their social circles. Moreover, social media bullying and victimization is the primary cause of teenage suicide. In turn, hatred caused by social media can lead to terminal consequences. Hence, social media can be a significant cause of hatred among teenagers despite having some benefits.

B. Counterargument: Benefits

On the other hand, social media communication provides a unique way of establishing unique solutions. For instance, teenagers create friends through social media platforms. In turn, this strategy allows them to share ideas and issues that affect their lives. Eventually, they manage to address many challenges that affect their lives. Hence, social media supports the establishment of unique societal solutions.

C. Weaknesses of a Counterargument: Proper Use

The counterclaim is weaker than the main argument since it ignores that only a small number of people use social media constructively. For example, new social media users may face bullying and other mistreatments that lead to anger and resentment. Besides, addiction to social media usage leads to psychological problems like stress.

III. Conclusion Sample

In summary, some people argue that social media solves societal problems. However, such arguments tend to disregard the impact of the continued widespread application of internet-based communication methods, which causes long-lasting problems of hatred. Unfortunately, the significance of such disgust may include suicide among teenagers.

Another Social Media Essay Sample

Topic: Describe Two Undesirable Effects of Social Media

I. Example of an Introduction

Online-based communication methods form an indispensable fragment of human life. Basically, many individuals rely on social media for communicating and maintaining close contact with friends and family members. Despite the presence of such benefits, the wide use of social media leads to adverse effects. Because social media is a popular mode of communication, it continues to cause negative impacts, like cyberbullying and suicidal thoughts.

II. Body Sample

A. effect 1: cyberbullying.

The wide use of social media platforms leads to cyberbullying among teenagers. For example, the majority of teenagers who use social media platforms have experienced cyberbullying in the form of name-calling and rumor-spreading. Basically, these abusive online behaviors lead to damaging resentments and unmatched hatred among teenagers. In turn, this problem leads to chronic stress among victims. Hence, social media platforms expose youths to cyberbullying, including suicidal thoughts.

B. Effect 2: Suicidal Thoughts

Social media use has a direct contribution to a suicidal way of thinking. For example, many scientists show in their study reports how the Internet and social media platforms influence suicidal thoughts. In this case, damaging resentments from cyberbullying and intimidation in social media motivate youths to think about suicide as a way to get out of problems they face. Moreover, online interactions expose teenagers to enter cults and groups that consider suicide as an easier way of escaping social challenges. Hence, interactions through social media are a source of motivation for teenagers to develop suicidal thoughts.

III. Example of a Conclusion

In summary, social media is a popular mode of communication today. In particular, the development of online platforms as a suitable tool of interaction exposes teenagers to adverse effects like cyberbullying. Moreover, many youths develop anger and resentment that may lead to suicidal thoughts. Thus, scientists need to develop new methods of how to overcome such outcomes of media use.

Social media platforms are popular methods of communication in the twenty-first century. In this case, many students write essays and research papers on connections between the use of online-based communication methods and human lives. Moreover, social media essays are unique academic papers that focus on a wide range of topics. Hence, easy steps that learners should consider when writing social media essays are:

• start with an introduction that hooks readers;
• develop body paragraphs that contain real-life examples or evidence from credible sources, like studies, reports, books, scholarly articles, and news articles with relevant explanations;
• finish writing a social media essay with a summative conclusion.

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Social Media Essay: A Full Guide

In an era where a single tweet can spark a global conversation and an Instagram post can redefine trends, it's fascinating to note that the average person spends approximately 2 hours and 31 minutes per day on social media platforms. That's more than 900 hours a year devoted to scrolling, liking, and sharing in the vast digital landscape. As we find ourselves deeply intertwined in the fabric of online communities, the significance of understanding and articulating the dynamics of social media through the written word, particularly in an essay on social media, becomes increasingly apparent. So, why embark on the journey of crafting an essay on this ubiquitous aspect of modern life? Join us as we unravel the layers of social media's impact, explore its nuances, and discover the art of conveying these insights through the written form.

Short Description

In this article, we'll explore how to write an essay on social media and the purpose behind these narratives while also delving into a myriad of engaging topics. From the heartbeat of online connections to the rhythm of effective storytelling, we'll guide you organically through the process, sharing insights on structure, approach, and the creative essence that makes each essay unique. And if you're seeking assistance, pondering - ' I wish I could find someone to write my essay ,' we'll also furnish example essays to empower you to tackle such tasks independently.

Why Write a Social Media Essay

In a world buzzing with hashtags, filters, and the constant hum of notifications, the idea of sitting down to craft an essay about social media might seem as out of place as a cassette tape in a streaming era. Yet, there's something oddly therapeutic, almost rebellious, about pausing in the midst of 280-character wisdom to delve deeper into the why behind our digital existence.

So, what is social media essay, and what's the purpose of writing it? Well, it's more than just an exercise in intellectual curiosity. It's a personal journey, a reflective pause in the ceaseless scroll. While writing the essay, we gain the power to articulate the intangible, to breathe life into the pixels that dance across our screens. It's an opportunity to make sense of the chaos, to find meaning in the memes, and perhaps, in the process, to uncover a bit more about ourselves in this digital wilderness.

Let's face it - our online lives are a fast-paced carousel of memes, viral challenges, and carefully curated selfies. So, why bother wrestling with words and paragraphs in a world where brevity is king? The answer lies in the art of unraveling the digital tapestry that envelops us.

There's a magic in articulating the dance between the profound and the mundane that occurs within the confines of our screens. An essay becomes a lens, focusing our attention on the subtleties of social media dynamics – the inside jokes that become global phenomena, the ripple effect of a well-timed retweet, and the silent conversations unfolding in the comment sections.

6 Key Tips for Crafting a Social Media Essay

Now that we've set sail into the realm of essays on the digital landscape, it's only fair to equip ourselves with a few trusty tools for the journey. Think of these tips as your compass, helping you navigate the sometimes choppy, often unpredictable waters of crafting an essay on social media.

• Embrace Your Authentic Voice: Just like your favorite Instagram filter can't hide the real you, your essay should reflect your genuine thoughts and feelings. Don't be afraid to let your unique voice shine through – whether it's witty, contemplative, or a delightful blend of both.
• Dive into the Details: Social media isn't just about the grand gestures; it's the small, often unnoticed details that weave the most compelling narratives. Explore the minutiae of your online experiences – the peculiar hashtags, the quirky bios, and the unexpected connections that leave a lasting imprint.
• Craft Your Hashtag Haiku: Much like poetry, brevity can be your ally in social media essays. Think of hashtags as haikus – succinct, impactful, and capable of conveying a universe of meaning in just a few characters. Choose them wisely.
• Engage with the Comments Section: The comments section is the lively pub where digital conversations unfold. Dive in, clink glasses, and engage with the diverse perspectives swirling around. It's in these interactions that the real magic happens – where ideas collide, evolve, and sometimes, transform.
• Navigate the Memescape: Memes are the folklore of the digital age, carrying tales of humor, irony, and cultural resonance. Don't shy away from exploring the memescape in your essay. Unravel the layers, decipher the symbolism, and appreciate the humor that often holds up a mirror to society.
• Be Mindful of the Clickbait Pitfalls: While clickbait might be the flashy neon sign on the digital highway, it's essential to tread carefully. Ensure your essay isn't just a sensational headline but a thoughtful exploration that goes beyond the surface.

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Social Media Essay Structure

In the age of viral tweets and digital conversations, tackling the essay format is more than just stringing words together—it's about creating a roadmap. As we navigate this landscape of likes and retweets, understanding the structural foundations becomes key. So, let's cut through the noise and explore the practical aspects of how to write a social media essay that mirrors the rhythm of our online experiences.

Form an Outline

Now that we've acknowledged the importance of structure in your essay, the next step is to build a solid roadmap. Think of it like planning a road trip; you wouldn't hit the highway without a map or GPS, right? Similarly, creating an outline for your essay gives you a clear direction and ensures your thoughts flow smoothly.

So, whether you decide to order an essay online or tackle it yourself, here's a simple way to go about it:

Introduction (Where You Start):

• Briefly introduce the topic.
• State your social media essay thesis or main idea.
• Example: 'Let's begin by introducing the impact of social media on modern communication, focusing on its role in shaping opinions and fostering connections.'

Body Paragraphs (The Journey):

• Each paragraph should cover a specific social media essay argument and point.
• Use examples or evidence to support your ideas.
• Example: 'The first aspect we'll explore is how social media amplifies voices. For instance, hashtags like #ClimateAction mobilize a global audience around environmental issues.'

Transitions (Smooth Turns):

• Guide your readers from one point to the next.
• Ensure a logical flow between paragraphs.
• Example: 'Having discussed the amplification of voices, let's now shift our focus to the influence of social media in spreading information.'

Counter Arguments (Addressing Detours):

• Acknowledge different perspectives.
• Counter Arguments with evidence or reasoning.
• Example: 'While social media can be a powerful tool for connectivity, critics argue that it also contributes to the spread of misinformation. Let's explore this counterargument and analyze its validity.'

Conclusion (The Destination):

• Summarize your main points.
• Restate your thesis and leave a lasting impression.
• Example: 'In conclusion, social media serves as both a bridge and a battleground of ideas. Understanding its nuances is crucial in navigating this digital landscape.'

Creating an outline for your essay not only streamlines the writing process but also ensures your readers embark on a clear and organized journey through your insights on social media. If you're exploring more options, you might even want to buy thesis for more convenience.

Make a Social Media Essay Introduction

Begin your introduction by presenting a concise overview of the key theme or topic you're addressing. Clearly state the main purpose or argument of your essay, giving readers a roadmap for what to expect. Integrate social media essay hooks like a relevant statistic, quote, or provocative question to capture attention.

For instance, if your essay is about the impact of social media on personal relationships, you might start by mentioning a statistic on the percentage of couples who met online.

Social Media Essay Body Paragraph

Structure each social media essay body paragraph around a specific aspect of your chosen topic. Start with a clear topic sentence that encapsulates the main idea of the paragraph. Provide concrete examples, data, or case studies to support your points and strengthen your argument. Maintain a logical flow between paragraphs by using effective transitions.

If your essay focuses on the positive effects of social media on business marketing, dedicate a paragraph to showcasing successful campaigns and how they leveraged different platforms.

Social Media Essay Conclusion

In your conclusion, succinctly recap the main points discussed in the body paragraphs. Reinforce your thesis statement and emphasize its broader implications. Rather than introducing new information, use the conclusion to leave a lasting impression on your readers. Consider prompting further thought or suggesting practical applications of your findings.

For instance, if your essay examined the impact of social media on political discourse, conclude by encouraging readers to critically evaluate the information they encounter online and actively engage in constructive conversations.

Proofread and Revise

In the process of writing social media essay, proofreading and revising are indispensable steps that can significantly enhance the overall quality of your work. Begin by meticulously checking for grammatical errors, ensuring that your sentences are clear and concise. Pay attention to the flow of your ideas, confirming that each paragraph seamlessly transitions into the next.

During the proofreading phase, keep an eye out for any inconsistencies in tone or style. This is an opportunity to refine your language and ensure that it aligns with the intended voice of your essay. Look for repetitive phrases or unnecessary words that might detract from the clarity of your message.

As you revise, consider the effectiveness of your hook. Does it still resonate as strongly as you intended? Can it be tweaked to better captivate your audience? A compelling hook sets the tone for your entire essay, so invest time in perfecting this crucial element.

Furthermore, don't hesitate to seek feedback from peers or mentors. Another perspective can provide valuable insights into areas that may need improvement. Fresh eyes often catch nuances that the writer might overlook. Alternatively, you might also explore the option to buy coursework for additional support.

Social Media Essay Topics

In the vast realm of social media, where every like and share contributes to the digital narrative, choosing the right essay topic becomes a crucial compass for exploration. Let's explore thought-provoking topics that not only capture attention but also invite insightful discussions on the intricacies of our interconnected world.

Impact on Society:

• The Role of Social Media in Redefining Friendship and Social Bonds
• How Has TikTok Influenced Global Pop Culture Trends?
• The Impact of Social Media on Political Polarization
• Social Media and Mental Health: Exploring the Connection
• The Evolution of Language on Social Media Platforms
• Examining the Influence of Social Media on Body Image
• Fake News and Its Proliferation on Social Media
• Social Media and the Rise of Influencer Marketing
• The Intersection of Social Media and Dating Apps
• Has Social Media Narrowed or Expanded Cultural Perspectives?
• The Role of Social Media in Fostering Global Communities
• The Influence of Social Media on Consumer Behavior
• Analyzing the Impact of Social Media on News Consumption
• The Rise of 'Cancel Culture' on Social Media Platforms
• Social Media and Its Role in Spreading Disinformation
• The Impact of Social Media on Language and Communication Skills
• Social Media and its Influence on Political Movements
• The Relationship Between Social Media Use and Sleep Patterns
• Social Media and the Accessibility of Educational Resources
• The Cultural Significance of Memes on Social Media

Individual and Identity:

• The Impact of Social Media Addiction on Personal Relationships and Intimacy
• Self-Expression and Authenticity on Social Networking Sites
• Social Media and Its Influence on Teenage Identity Formation
• The Role of Social Media in Shaping Beauty Standards
• Navigating Online Dating and Relationships in the Social Media Age
• The Impact of Social Media on Parenting Styles
• Social Media and Its Influence on Body Positivity Movements
• The Perception of Success: Social Media's Role in Achievement Culture
• Social Media and the Construction of Online Persona vs. Real Self
• Social Media and Its Influence on Lifestyle Choices
• The Role of Social Media in Shaping Career Aspirations
• The Intersection of Mental Health Narratives and Social Media
• The Impact of Social Media on Self-Esteem and Well-Being
• How Social Media Influences Gender Identity and Expression
• Exploring the Concept of Digital Detox in the Social Media Era
• The Role of Social Media in Shaping Cultural Identity
• The Connection Between Social Media and Impulse Buying
• Social Media and Its Influence on Dietary Choices
• Balancing Privacy and Self-Disclosure on Social Media
• The Impact of Social Media on Friendships Over Time

Digital Activism and Advocacy:

• The Effectiveness of Hashtag Movements in Promoting Social Change
• Social Media and Its Role in Amplifying Underrepresented Voices
• The Impact of Social Media on Global Environmental Activism
• Online Activism: The Evolution from Clicktivism to Concrete Action
• The Role of Social Media in Advancing LGBTQ+ Rights
• Social Media and Its Impact on Anti-Racism Movements
• Analyzing the Challenges of Digital Advocacy in Authoritarian Regimes
• Social Media and the Global Fight Against Cyberbullying
• The Intersection of Social Media and Mental Health Advocacy
• Examining the Role of Social Media in Humanitarian Campaigns
• Crowdsourcing for Change: How Social Media Fuels Fundraising
• The Challenges of Digital Activism in the Age of Information Overload
• Social Media and Its Impact on Disability Advocacy
• The Role of Social Media in Combating Gender-Based Violence
• Online Petitions and Their Influence on Policy Change
• Exploring the Intersection of Social Media and Animal Rights Activism
• The Impact of Social Media on Indigenous Rights Advocacy
• Digital Advocacy and Its Role in Healthcare Reform
• Social Media's Influence on Youth Activism
• Navigating Challenges in Allyship on Social Media Platforms

Privacy and Ethics:

• The Implications of Facial Recognition Technology on Social Media
• Social Media Platforms and the Ethics of User Data Collection
• The Role of Social Media in Combating Deepfakes
• Balancing Freedom of Speech and Moderation on Social Media
• Social Media and the Challenges of Regulating Disinformation
• Ethical Considerations in Targeted Advertising on Social Media
• The Impact of Social Media Algorithms on User Behavior
• Social Media and the Right to Privacy: Where to Draw the Line?
• The Influence of Social Media on Political Manipulation and Propaganda
• Data Security Concerns in the Era of Social Media
• The Ethics of Social Media Influencer Marketing
• Social Media and Its Role in Combating Cyberbullying
• The Impact of Social Media on Juror Bias in Legal Cases
• Exploring the Ethics of Incorporating Social Media Usage in Hiring Decisions by Employers
• Social Media and Its Role in Combating Hate Speech
• Balancing Personalization with Privacy in Social Media Websites
• The Influence of Social Media on Public Perceptions of Law Enforcement
• Social Media and the Challenges of Content Moderation
• Addressing Online Harassment: Ethical Considerations for Platforms
• The Responsibility of Social Media Platforms in Protecting User Privacy

Future Trends and Innovations:

• The Future of Social Media: Emerging Platforms and Trends
• The Role of Augmented Reality (AR) in Shaping the Future of Social Media
• Virtual Reality (VR) and Its Potential Impact on Social Media Engagement
• The Rise of NFTs (Non-Fungible Tokens) and Social Media
• Social Media and the Evolution of Live Streaming Culture
• The Impact of Voice Search and Voice Assistants on Social Media
• Social Commerce: The Future of E-Commerce Through Social Media
• Exploring the Influence of Artificial Intelligence (AI) on Social Media
• The Role of Blockchain Technology in Enhancing Social Media Security
• Social Media and the Integration of Virtual Influencers
• The Future of Social Media Content: Short-Form vs. Long-Form
• The Influence of User-Generated Content on Future Social Media Trends
• Social Media and the Adoption of 5G Technology
• The Potential of Gamification in Shaping Social Media Engagement
• The Impact of Social Media on the Future of Work and Remote Collaboration
• Exploring the Relationship Between Social Media and Mental Health Apps
• The Influence of User Privacy Concerns on Future Social Media Developments
• Social Media and the Role of Ephemeral Content in Communication
• The Intersection of Social Media and Virtual Events
• Predicting the Next Wave of Social Media Influencer Trends

If these topics piqued your interest, you'll likely find persuasive essay topics equally fascinating! Dive into our article for a variety of options that might just spark your curiosity and inspire your next writing venture.

Social Media Essay Example

Crafting a standout essay isn't just about the words; it's about weaving a narrative that grabs your reader's attention. Before we say our goodbyes, why not take a peek at our sample essays? Our seasoned writers poured their expertise into creating persuasive pieces, offering you insights into both how to write an essay on social media and the kind of polished language that can elevate your own writing.

Wrapping Up

As our college essay service experts conclude this article, we've journeyed through the emotional complexities, societal reflections, and transformative potentials embedded in our digital narratives. An essay on social media is a portal into the intricate dance of our online lives, urging introspection, empathy, and an awareness of diverse stories. Let your essays authentically reflect, sparking conversations that enrich our collective experience in this ever-evolving digital realm.

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Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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A Guide to Social Media Essay: Tips, Uses, And Benefits

The use of social media is rampant and inescapable in today’s era of digitalization. it has become a routine of everyone’s lives, from kids as young as 2 years to aged ones. some people with the use of social platforms restructure their lives, while others harm. as social media has gained immense traction, essay writing has also become a preferred topic for teachers, students, and others. this article will provide insight into all the important elements of a social media essay that must be accommodated..

What is a Social Media Essay? 

Social media is a term used conjunctively for web applications and websites that aid people in interaction, communication, development, content sharing, networking, and marketing. A social media essay is a type of academic writing that provides an analysis of social media—its nature, history, and impact. It must be inclusive of nature’s types, history, impact, prevalence, pros and cons, and other relevant information.

The Steps to Be Followed to Write a Social Media Essay 

• Pick an engaging topic on which you have some insight. You can discuss how social media has changed the world in general or how it has impacted your life. Your theme should cover all the concerns you’re attempting to address. 
• Write down a few ideas of what you want to write about and narrow it down to one topic that interests you the most, and prepare a thesis, as it is crucial.
• Get yourself a reliable source and do your research; don’t limit yourself to the internet; do visit books.
• Start drafting your essay by writing a general introduction and thesis statement first. Then, add more details and information as you go along. Start with a brief introduction hinting at your topic.
• Focus on the body part as it comprises the major part of your essay, and then terminate your essay by tying everything together and summarising your main point. If necessary, add a few more details for clarity besides keeping your essay from veering away from the topic. 
• Proofread your essay for spelling and grammatical mistakes before publishing it to make sure it’s perfect, and don’t forget to credit your sources.

Several Topics You Can Write About in a Social Media Essay:

• Social Media & The Digital Era 
• The Inevitable Rise of DigitalMedia in the Marketing World
• How is the Way We Communicate Changing Due to Social Media
• How Brands Leveraging Digital Strategies
• How to Make the Most of Digital platforms for Your Business
• How To Master Social Networking Sites  In A Few Easy Steps
• Tips for Successful Social Media Marketing
• How to Get Your Business Noticed on Digital Media: A Guide From A Newbie
• How to Develop a Successful Social Media Strategy!
• The Ultimate Guide to Digital Media: How to Get Started, Stay Up-to-date, and Grow 
• How to Create Your Own Digital Media Strategy : 7 Tips for the Novice
• How to Build Your Brand on Digital Media : A Comprehensive Guide
• Social Media Strategies : How to Build Your Business On Social Media
• The Potential of Digital Media and its Impact on Society’s Perception
• Social media and its effects on society
• How does Digital media affect us?
• How Does Digital Media Affect Our Mental Health?
• The Pros and Cons of Digital Media Use
• Is Digital Media a Waste of Time? What The Research Says

The Basic Structure to Be Followed to Write a Social Media Essay

1. Introduction: The reader is given an introduction to the subject in this section. It should be concise or shorter than the paragraphs that follow, try to provide the article’s pertinent background information, and have engaging content.

2. The Body, or the Middle: This contains the body of an essay, which comes after the introduction. It aims to give a thorough explanation of the subject by including arguments, illustrations, quotes, figures, and the writer’s personal experiences. It can be broken up into different paragraphs, with each one covering a significant issue.

3. The Conclusion, or End: This follows the body. It summarizes the essay and reiterates the key ideas of the subject, including the director’s arguments. It makes use of phrases or clauses that indicate the essay’s conclusion. Essentially, it restates your main idea in another way.

Various Essay Types to Go Ahead With Social Media Essay

There are various different ways to present information in an essay. In case you’re not familiar with these, let’s understand the different types so that you can select the best structure for your social media essay.

1. Chronological Essay

A chronological essay refers to writing from beginning to end in sequential order. For example, you start from the birth of a person, how they spent their early childhood, then school days, and how their behavior changed during all that time. You don’t have to skip any of the parts to ensure a chronological pattern. It is often used in a narrative or biographical essay or when you tell a story.

2. Compare and Contrast:

 An essay genre known as a “compare and contrast” essay offers comparisons between two themes. True to its name, it demonstrates how the subjects are comparable in some ways and dissimilar in others. The essay format typically consists of two body paragraphs describing the two issues before tying everything together with the conclusion. This requires that both themes be covered in the thesis statement, topic sentences, and descriptive details.

Critical thinking is also necessary for comparing and contrasting essays. To write one, you need to do more than just describe your subjects; you also need to evaluate and explain how they relate to one another. You can give your essay better shape by formatting it with a compare and contrast structure.

3. Problem-solving Essay

Essays with solutions to problems are a common style of persuasion. You must outline an issue, get the reader to care about the situation, provide a solution, and be ready to refute any objections in these essays. There is a simple formula you can use to compose an essay about a problem and its solution. Let’s talk about the sequential procedure:

An Introduction To The Issue

You’ll thoroughly describe the issue in your introduction paragraph. What exactly is it, and why must it be resolved? Declare your thesis after you’ve done this.

Motivate The Reader

Don’t merely state the issue in general terms. You must describe it from the readers’ perspective. Describe the topic in a way that will pique the reader’s interest. Why is this issue important? Who cares if they don’t? There are various strategies for enticing readers. Offer them startling data that will cause them to get interested suddenly.

Outline Your Solution

After you’ve written your introduction, it’s time to start writing the essay’s body. You might wish to strive for three well-written paragraphs that outline the answer, depending on the length requirements. Of course, clarity must come first. Clearly and simply describe your answer so that everyone may comprehend it. Without being overly wordy, include as many specifics as you can about how this would fix the problem.

It’s time to wrap up the essay at this point. Describe the immediate next steps that must be taken. Draw a clear image of the world as it would be if your workable solution were adopted.

Here is a complete guide to Social Media Campaign

4. Persuasive Essay 

In a persuasive essay, you use reasoning and arguments to persuade readers of your viewpoint. Both academic and personal writing can be used in persuasive essays. They often start with a query, which the author then operates on in the body of the essay to argue for or against. The important components of a persuasive essay are:

The terms “logos” and “words” in your argument all allude to its logical foundation. To make a statement or an argument cohesive, it’s critical that everything you say ties together like links in a chain or pieces of a jigsaw puzzle.

When you try to persuade your audience of your trustworthiness or character, you are using ethos, often known as the ethical argument. You must accept yourself before you can persuade an audience to believe whatever you say. People won’t be persuaded by you unless they believe in you, regardless of what you are doing, including making flyers, presentations, job applications, and teaching workshops. There are several ways to build trust when it comes to communication. You must be aware of how to react in each circumstance and adjust as necessary.

Pathos, often known as the appeal to emotion, is the process of influencing a reader by deliberately arousing particular emotions in them to cause them to feel the way the author intends. The persona that your audience most closely identifies with will be more persuasive to them. Authors purposefully choose their words, employ meaningful language, express use metaphors that elicit emotion, and use instances and narratives that do the same. A variety of emotional reactions, such as empathy, rage, irritation, or even humor, can be desired by authors.

5. Argumentative Essay

You can structure your social media post in the form of an argumentative one. An argumentative essay is a piece of writing that persuades the reader of a particular point of view using factual data and logical arguments. While many essay genres attempt to persuade the reader to adopt a particular viewpoint, argumentative essays place a strong emphasis on supporting their claims with facts and sources from other research and publications.

Essays with an argument don’t have to be belligerent or aggressive. Instead, it takes its name from an argumentative approach in which the author provides adequate evidence to both support and refute competing viewpoints. Remember that the purpose of an argumentative essay is to demonstrate that your thesis is the only logical conclusion.

Must check out the guide to Social Media Tools for Successful Marketing

Some Social Media Essay Intros to Guide You.

The catastrophic side of social media .

The ability to connect with others who share similar interests or beliefs can be a powerful force for good, as it allows people to share information and support one another.  However, social media can also be a source of great emotional and spiritual harm. Social media’s detrimental effects are well known. They include:

• A constant cycle of comparison and judgment can lead to feelings of depression and loneliness.
• Social media can contribute to feelings of inadequacy or worthlessness. It is normal to compare oneself to others in this way, but the false sense of perfection that social media often projects can devastate our self-esteem.
• Social media use has been shown to increase anxiety and depression in users as young as 12 years old. This is likely due to the nature of such platforms, which are designed to encourage engagement by inducing feelings of envy and inadequacy in users. Additionally, many users suffer from FOMO (fear of missing out), which leads them to feel even more anxious about the events they’re not attending or the photos they’re not posting.
• Although these effects are likely more pronounced among young people, social media use is linked to increased anxiety and depression across all age groups.

Social Media: Good or Evil

Social media has the potential to be a force for good or evil. It can be a constructive, inspiring, and empowering means of communication, or it can be a sinister stalking ground for the depraved, deluded, and deranged. The pros and cons of social media depend on your perspective. For example, is being followed by an algorithm creepy or valuable? 

Is it a double-edged sword? Social media has pros and cons because it’s right and wrong in almost every conceivable way. Similarly, there are good and bad ways to use social media. Even if you’re undecided about its merits, it’s clear that social media’s positive aspects are worth exploring further.

Balanced Use of Social Media as a Marketing Tool

Social media has become a dominant force in an age where information travels at lightning speed. The millennial generation is the largest target audience for social media marketing. With the digital world being so small, it’s easy to get caught up in all things tech, apps, and websites. But how much of this has trickled into our real lives?

Social media has its pros and cons. While social media can be a great way to stay connected with friends and family and make new connections, there are also risks involved in using these platforms frequently. Stay tuned to learn about the benefits and drawbacks of social media usage and tips for balancing usage in your life.

Don’t miss the top-ranked Content Writing Courses in India to grow your business using compelling social media posts.

Social Media: Right or Wrong For Your Business?

Social media has transformed how people communicate, share ideas, and build communities. It’s also become a primary way for businesses to market their services and products. Social media pros have increased as a result of this increased usage. These benefits include lowered marketing costs, more direct communication with customers, and new opportunities for collaboration. Social media also presents some challenges for businesses that use it.

For example, social media can become time-consuming because users post frequently about their personal lives and interests. Additionally, there are privacy concerns connected to the public nature of these sites; anyone can see your posts unless you set your account to private. This blog post will introduce you to the positive and negative aspects of social media so that you can make an informed decision about whether it is right for your business or not.

Social Media Wide Reach: Asset or Liability 

Social media has been both an asset and a liability for businesses for some time now. Its potential to reach a wide audience at almost no cost is a huge advantage, but it has also received criticism. Social media can be time-consuming and challenging to maintain, especially if the business doesn’t have many resources dedicated to its social media profiles.

Keeping up with each platform’s nuances takes strategy, patience, and consistency. With so many different social media platforms available today, choosing which ones to focus on as part of your marketing strategy can seem overwhelming at first. As you begin exploring your options, you might find that there are pros and cons to consider before making a final decision on which sites will work best for your business.

You should enroll in the top-ranked Digital Marketing Courses in India to grow your social media handles for great deals

How Can Social Media Essay Help Small Businesses Succeed?

As the world becomes increasingly digitized, it’s no surprise that social media has become a powerful tool for small businesses. With over 3 billion people using social media every day, there’s a vast potential customer base to tap into. However, for businesses to engage with their target audience on social media, it takes more than just being present on these platforms. Specify your aims. greater brand recognition?

Added leads? higher sales? Knowing your objectives will enable you to develop materials and techniques that are more likely to aid in achieving them. Knowing your audience will enable you to produce content that is more focused and efficient. posting often. You must publish frequently if you want to keep up your presence and gain followers. The goal of this post is to go over every piece of advice that can help your small business prosper.

Social Media Essay & Digital Marketing in India: A Professional’s Guide to the Future

The start-up culture that has evolved into an atmosphere where it is necessary to grow and advertise itself with the most financially smart methods is a significant factor that has added to the development of digitization. As long as broad techniques like SEM (Search Engine Marketing), SEO (Search Engine Optimization), and SMM (Social Media Marketing) continue to rule the industry, India’s new businesses and existing organizations will rely on these key components of digital marketing to grow and attract customers.

1. How do I structure my comparison and contrast?

The first approach might involve side-by-side comparisons of your subjects based on one distinct aspect at a time. The second approach is the block approach, in which you go over each subject thoroughly on its own. Additionally, you can combine the two approaches by writing a lengthy paragraph on each of your themes and a concluding paragraph that contrasts them using a particular metric.

2. What are some important tips for writing an effective essay?

• Don’t try to complete an essay in a single sitting.
• Revise your first draft extensively.
• Put your essay aside for a few days and then edit with a fresh mind. 

3. How do I begin my social media essay?

Start your essay by focusing on a specific area, conducting research, making notes, and brainstorming potential topics.

4. How long should I write a paragraph in social media essay?

The length of a paragraph in the body of social media essay should be between five and seven sentences. 

Most people don’t find writing an essay to be the most exciting activity. It holds your attention and calls for a certain amount of perseverance to finish. You are not born with the talent of being able to create a great essay. It develops via perseverance, diligence, and practice. Writing an essay requires organizing a series of ideas into a logical argument. As a result, the author needs to be aware of the subject matter and the arguments he or she will present.

The first stage is to create an essay outline that will serve as a road map for the author as they write. The author might further develop his or her ideas in the essay and conclude it by offering his or her thoughts on the subject. Did you find these suggestions helpful? What specific points? If not, what exactly do you not comprehend about how to write a solid essay? Please contact us with any comments, inquiries, or recommendations you may have.

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How to Write a Social Media Essay

Creating social media essays includes in-depth research on how it affects society, personal life, and business operations. This paper demonstrates the importance and influence of Facebook, TikTok, and other platforms in modern society. It also helps students articulate their thoughts on diverse facets of social media, including its advantages and disadvantages. While composing this type of paper, students develop their research and critical thinking skills. But what pitfalls will youngsters have to face? Here's an academic guide to help you understand the nuances of writing.

What is a Social Media Essay?

A social media essay is a written work that focuses on the role of social media sites like Facebook, Twitter, and Instagram in life. It can encompass a variety of subjects, such as the effect of social media on communication, its ability to influence our mental health, or the way we conduct business. So, what is social media essay writing? It is a process that will give you more space for your creativity. This type of paper normally blends personal understandings with factual data to give a comprehensive perception of social media's role.

Why Students Must Write Social Media Essays

Many beginners may ask questions about the advisability of writing such papers. Why do students write such essays? What are their meaning and main goals? Let's focus on the main aspects. You should craft such essays:

• To develop critical thinking skills.
• To understand the impact of social media on various aspects of life.
• To improve research abilities.
• To learn how to argue a point effectively.
• To engage with current issues in a scholarly manner.

Writing a social media essay not only helps students improve their writing skills and analytical abilities but also provides them with an understanding of the comprehensive role of digital technologies in our world. This understanding will help individuals efficiently manage personal and professional environments and, most importantly, live in a technological world.

Popular Types of Social Media Essays

Students may be required to write different types of social media essay papers. Each type targets a different aspect of social media's influence and necessitates a specific approach and style of writing.

Persuasive Social Media Essay

In a persuasive social media essay, the author seeks to persuade the reader on his or her standpoint regarding social media. For example, is social media extending our social interactivity or decreasing our social connectivity, causing more isolation and anxiety? This essay is a form of writing that depends upon emotional persuasion and opinions from personal experiences backed by facts. Authors try to convince readers of their standpoints using reasonable arguments and reliable facts.

Argumentative Essay on Social Media

Writing an argumentative essay on social media necessitates concisely researching, evaluating evidence, and formulating a specific claim about the chosen topic. Often, the main themes are about the impact of social media on mental health and privacy or social media in education. Unlike persuasive essays, argumentative essays will concern themselves with logic and facts. On the one hand, the writer's task is to give evidence for both sides, but on the other hand, they are supposed to take a clear position and use facts and statistics to prove this. If you are afraid of making mistakes, just write, "Write paper for me." We'll help you craft an outstanding essay!

Personal Reflection on Social Media

A personal reflection on social media is more reflective and observant and concentrates on an individual's opinion and personal experiences. This essay looks into the way social media has influenced young writers. It's mostly about the writer's communication habits, mental health, and views of the world that have become different because of social media. So, what is social media essay writing? It blends storytelling with critical observations, presenting issues as personalities that link social problems with lived experiences.

Compare-and-Contrast Essay on Social Media

A compare-and-contrast essay on social media will identify and compare the similarities and differences between two or more elements, like different social media platforms, user behaviors, or cultural impacts. As an illustration, a student might examine how Instagram and Facebook influence different relationships. According to MIT, this type of essay makes one develop critical thinking by demanding the arrangement of information and analysis of how each element relates to the other in the light of Social media.

Social Media Essay Structure

Many students will be happy to learn that such essays have a classic structure. The key details go deeper, and you should familiarize yourself with them. Here is the typical structure of any essay related to social media:

• Intro: Introduce your topic and social media thesis statement.
• Body paragraphs: Each should focus on a single main idea supporting your thesis. Include facts, examples, and analysis.
• Conclusion: Summarize your main points and restate your thesis in light of the evidence discussed.

This structure creates a clear and simple writing approach so you do not face any difficulties. The division into three key sections balances such essays in terms of analysis and interpretation of information.

Key Writing Tips For Students

Surely, you would like to know the key tips to help you complete such an essay faster. Well, then, you have come to the right place! Here are the key academic tricks and logical steps worth implementing.

Use Your Authentic Voice

Crafting an essay in your voice means writing how you usually do, provided you still pay attention to the academic guidelines. This strategy will make your essay different because it contains elements such as a personal story, creating an impression on the mind reader. It's not just about posting your thoughts and feelings about social media; it is about letting people know that you are genuine and they can relate to your ideas. This real effect motivates people to be engaged and understand complex topics more comfortably. But what if you're afraid of making a mistake? Just pay for essay online papers! We know how to help young students!

Stick to Details

Focusing on details is one way to make your social media essay more powerful. This supports your statements made by providing factual evidence of the issue. Brief writing refers to general ideas, statistics, dates, and facts that provide little information. This entails telling how these details link up with your main stance, which is key. This strategy supplemented the content and showcased your deep understanding of the subject. It helps in developing a compelling and trustworthy argument that can be used to educate or convince a reader.

Craft Your Message Carefully

Attention to detail and mindfulness in selecting words and forming arguments remain the most important in a social media essay. To do this, you need to organize your essay to present the information logically so that the readers can easily understand and follow your points. Being adaptable to the target audience and purpose is critical. Selecting the tone and vocabulary should be in line with these requirements.

Avoid Clichés

Let's talk about clichés that kill originality and look like a rudiment. Your professor will be extremely disappointed if he sees filler sentences. Blurring the essence of thoughts and ideas that you want to visualize. Here are typical clichés:

• Social media is a double-edged sword.
• Social media is changing the world.
• We are more connected than ever before.
• Social media is addictive.

Clichés are very likely to make your writing dull and uninteresting. Instead, present your arguments from fresh perspectives and new angles. This approach will not only hold your reader's attention but also demonstrate your critical thinking and creativity, making your paper a more interesting and convincing read.

Writing Steps: Things You Should Do

When getting ready to write a social media essay, you need to follow several steps that will allow you to do thoughtful and profound work. The first step in this process should be to understand the task, which will indicate what is being asked of you. The initial step will be to plan your essay by outlining your main points and how they should be supported. Carve out time to finalize your draft by carefully revisiting content and grammar.

Choose Your Topic

The choice of topic for your social media essay is a crucial step that sets the focus of your research and writing. Hence, the direction you will take is based on what you choose. It ought to be the subject you are attracted to and to which you can find space to express yourself. For instance, consider current problems such as social media's effect on mental health, privacy issues, or how they play in modern protests and political movements. A rightly picked topic contributes to the research process's being more enjoyable.

Research Thoroughly

Research is the primary pillar of writing a meaningful social media article. Start by reading different sources, including academic journals, books, and trustworthy websites. You could also interview experts in the field. Thus, the diversity of views secures a richer meaning. Likewise, the quality of your sources and the consideration that they are reliable and applicable to your claims should be assessed; it will reinforce your arguments and serve as the ground for your conclusions.

Define Your Thesis Statement

The thesis is essential to the social media essay because it shows a specific statement or argument you will present in your writing. It should be explicit, clear, and to the point, and it should have only one or two sentences to outline the essay's main point. Here, the statement establishes the direction of the essay and helps the reader to understand what is central to your analysis.

Create an Outline

Creating a social media outline is necessary to keep your ideas and research together before you start writing your paper. An outline consists of a social media essay introduction part, body, and conclusion. The proper structure of the plan lets you feel sure that your essay is not just logically organized but that each part of it is a real contribution to your main idea.

Write the Introduction

Your social media essay's introduction is the opening scene for the rest of the writing. A gripping introduction will follow this, with the most appealing statistic, quotation, or question. After the hook, providing some background information will help to supply a context for your topic; then, the clear social media thesis will be presented. Besides, the outline gives the reader a certain understanding of the main topic of your essay and the choice of arguments you will use, which facilitates your writing.

Develop the Body Paragraphs

Every student should view essay paragraphs as threads for relaying key ideas. Your paragraphs should be rich in details, arguments, supporting facts, and other aspects that help reveal the essence of your topic. Here are some things to include:

• Present each main idea in a new paragraph.
• Support each idea with evidence, such as data or social media essay examples.
• Analyze the evidence and explain how it supports your thesis.
• Use transitions to connect your paragraphs smoothly.

Each paragraph should start with a topic sentence stating what it will cover. This is the outline's function, and you are responsible for ensuring that each section is of the highest quality and contributes to the main idea. After that, look back at the outline of your arguments and proof to ensure that your thesis is consistent with the initial statement you made. This unison is the foundation for such a solid and convincing essay.

Use Examples and Case Studies

Including examples and case studies in your social media essay helps to clarify and support your statements through real-world examples. Such actual cases are useful for clarifying and illustrating abstract ideas to make them clearer and more understandable for the reader. Using Facebook marketing campaigns as social media essay example lists to show how such platforms play a critical role in businesses is a great way to do so. Firstly, it is advisable to research the psychological consequences of social media use as a source of your arguments. This will allow you to base your statements on empirical evidence.

Address Counterarguments

Highlighting the counterarguments in your social media essay is vital for showing the depth of analysis and critical thinking. By embracing and addressing different perspectives, you demonstrate your ability to think from more than one viewpoint and substantiate your essay with credibility. This procedure is based upon the truthful portrayal of the opposite viewpoint and its subsequent rebuttal with facts and reasoning.

Conclude Effectively

Concluding your essay on social media means two things: you should briefly summarize your main points and reiterate your thesis statement in light of the evidence presented. A solid conclusion will not only suggest the broader implications but also recommend research areas for further study and an area of impact considering future media trends. It should create such a long-lasting impression that it can illustrate the most crucial point or invite the reader to take some action. Ensure the social media essay conclusion does not contain new information but smartly ties up your persuasive arguments.

Review and Revise

Proofreading and editing your essay on social media is paramount to obtaining readability, developing harmonious flow, and providing evidence of academic honesty. The first step towards this is to read your essay again to ensure there are no logical flaws and where your arguments may require better evidence. Aim at the smoothness of the flow of thoughts through paragraphs, and the transition from one to another should be simple and clear.

Things to Avoid

While writing an essay on social media, some pitfalls can undermine the strength of arguments or limit the study's credibility. Awareness of these common mistakes can help you improve and refine your writing to make your essay more convincing and factual.

Overgeneralizing

Here's the first detail that can make things worse. Overgeneralization in your writing will make it lose its specificity and validity. So, here are the things you should avoid.

• Overgeneralizing in your essay can undermine the precision and validity of your arguments.
• Making broad statements without support.
• Assuming all social media platforms affect users the same way.
• Suggesting that all demographic groups respond identically to social media.

To avoid this, make sure that a specific fact supports every statement. Acknowledging exceptions and pointing out deviations highlights your essay's inclusiveness. This method enriches your analysis and demonstrates a deep understanding of social media's multidimensional impacts.

Ignoring Counterarguments

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Social Media Essay: Benefits and Drawbacks of Social Networking Sites

The advent of various social media channels has revolutionized the internet landscape by introducing us to global networking. Today, an individual can connect with another in a completely different part of this world just in a matter of seconds. We will take you through various notions and opinions associated with social media and how they impact our everyday lives. Also, there are some incredible tips to give you a better insight into how to write a social media essay.

Sep 03 2020 ● 8 min read

Table of Contents

What is social media essay, how do you write a social media essay, structure of social media essay, various tones of a social media essay, incorporate an attractive topic.

As you know, an social media essay is a piece of writing that is used to introduce an essential topic to the world with its underlying advantages and disadvantages. These aspects are driven solely by facts and should not contain the opinions of the writers. It is drafted to give others a better understanding of the subject in hand.

No matter which subject it pertains to, an essay ends with a conclusion where the writers are permitted to give their opinion after weighing the advantages and disadvantages.

Similarly, a social media essay is written to appreciate the positive aspects and highlight the negative impacts of social media in this time and day. The conclusions include the analysis of the two elements by the writers in their own lives and give an open-ended point of view. Depending upon the essay writer or paper writing service , the decision can be decisive, too, but that is not encouraged.

Today, the use of social networks, whether it is Facebook, Twitter, Snapchat, Instagram, or LinkedIn, has increased exponentially. An average millennial spends 2 hours and 58 minutes per day on social media platforms like Facebook. While some say that the platform is super-informative, others argue that all the information gathered on this platform is trivial and doesn't justify long hours invested in the use of social media.

The above arguments make using social media by individuals with a debatable issue, and this is why a lot of students are required to write an essay on social media. So, here are some incredible tips to help you out in writing an essay on social media even if you don't have marketing skills .

A classic essay consists of 3 parts – the introduction, main body, and the conclusion.

• The Introduction

As you introduce the main topic, always begin with how it is relevant to the current scenario. You can do this by providing some background information. The information can be made richer by adding some reliable stats and data . Once you have established the topic, you need to give a strong thesis statement of the hypothesis on which your essay is based.

The thesis statement in your essay should be precise and debatable. If not, the arguments that you are going to put forward in the essay would make no sense.

The main body of your text should consist of logical arguments in relevance to your hypothesis. Make sure you put forward one statement in one paragraph and start a new one with another section. This will make your essay look more organized.

Also, when developing ideas, only include the ones you can write clearly about. If not, avoid them. Make sure that the essay develops coherently.

To conclude the essay about social media, bring back your hypothesis, and state how the aspects you discussed earlier support or nullify it. Make it a point to summarize all ideas, but do not start adding more ideas when you are about to conclude. You can now give an, ideally, open end to your essay.

A great conclusion is the one that provokes thought and will make your readers question the use of social media in their everyday lives.

Also, remember that essays do not have to include pros and cons always. They can either be full of pros or cons or both, depending upon your hypothesis. Just ensure they are relevant.

You might believe that an essay is an essay, and two of them would be similar, but that's a misconception. Different essays have varying tones depending on how the author is treating the thesis statement through the main body of the text. Here are a few examples of essays on social media in different tones.

• Sample of a Persuasive Essay

If you are asked to write an academic paper about the effects of social media on the mental health of teenagers and young adults, you should make it persuasive. For this, just writing about the topic is not enough. It would help if you had an impactful thesis, followed by powerful arguments to support or question your theory.

The perils associated with social media addiction are forcing parents and "grown-ups" to throw their benefits in bad light today. In the race to become best in academics and non-academic activities, people are losing their grip on how social networks bring people together. They empower individuals with knowledge about various cultures and languages, which might not have been possible otherwise.

Social media sites can be addictive, and students might waste their formative years scrolling through the trivial feed and gain nothing but superficial knowledge. But that is just because neither parents nor the school is encouraging positive social media behavior. If these institutions start offering tips to students to limit and utilize their time on social media , one would be amazed to see their achievements.

Is social media a catalyst for the downfall of student life? Well, social media sites like Facebook, YouTube, Twitter, Instagram, and more are teeming with inspirational achievers and content creators who go the extra mile to share their stories and inspire students. If the children are taught to see their access to social media as an opportunity to grow rather than a competition for likes and followers, they are bound to work harder and achieve goals that seemed insurmountable earlier.

• Sample of Negative Essay about social media

If you have been asked to highlight the negative aspects of social media, your teacher does not mean that you have to cross all limits to present the use of social media in a bad light. Instead, what they are asking for is some logical and believable arguments that tell us why social media is harmful to society.

Social media is destroying family links by creating a virtual shell for each individual, which dissociates them with their own parents and siblings. The kids are adversely affected by increased access to social media if parents are always indulged in their devices and ignore them. Eventually, even kids start using tools to connect to other people, ignoring their family members.

Since kids and teenagers are the most impressionable age groups, they start believing that everything that glitters on social media platforms is gold, and they become materialistic. Their lives start revolving around likes, comments, and followers/subscribers. No matter whether their minds are prepared for such exposure or not, social media exposes them to the best and the worst about this world, which might turn them into rebels. They start valuing their online friends more than their offline lives and go to unimaginable extents to keep them entertained.

So, parents and elders need to pay attention to their children and limit their social media use so that they can learn to form real relationships and values.

• Weighing the pros and cons

Another way in which you can present your social media essay is by comparing the positive and negative aspects associated with it. In such essays, the conclusion is better left open for the readers to decide their own take on social media.

One cannot argue that social media has taken the world by storm by allowing like-minded individuals to connect and share their experiences with the world. You can use these platforms to make new friends and discover the ones who have lost touch. You can talk to everyone on your friend list and share your content on these channels to become a part of the creators' community. There is no dearth for talent on social media and its admirers.

On the other hand, if you use social media sites for long stretches of time in one go, you run the risk of addiction. Gradually, a social media addict starts to build a cocoon for themselves, which they find hard to step out of. This leads to a disconnect between you and the family you already have and love. One might feel too confined yet comfortable in their space that they have no urge left to step out, pushing them towards social seclusion, or worse – depression.

When you flip the coin again, you will discover that social media has become an incredible platform for small businesses to grow and earn good profits . The grass-root companies do not have to invest much for advertising and promotion or even own an establishment. All they have to do is to create a grassroots marketing strategy for themselves, and their brand will start selling in no time!

In the end, social media is a game-changer on the World Wide Web. It allows people to connect with the virtual world with the risk of disconnecting with the real world. Then again, businesses are doing well on these platforms. There are indeed two sides to social media, one positive and another negative, and it is up to you which one you lean towards more.

• Argumentative social media essay

A challenging but equally exciting type of essay on social media you should know about is an argumentative essay. It is often written when you are tasked with altering the point of view of the reader, which is of a completely opposite belief. Here is a sample for your better understanding.

Social networks have an uncertain future with the string impression they leave on users, especially the younger generations. Parents panic with the first mention of social media sites by their children and learning about their presence on these platforms because they are afraid of cyberbullying. They do not want their children to get cat-fished by some stranger on Reddit when they are not around.

Moreover, social media platforms are the reason why several individuals are losing their confidential data every day to corporate houses. These businesses are using the information to bug users with ads about stuff they do not want to buy.

If such instances carry on, the day is not far when the government will start to keep checks on the likes of Twitter, Facebook, Instagram, and other channels. Massive surveillance will be imposed on these sites to prevent malicious minds from harming innocent teenagers physically or by hacking into their systems. So, before you get a chance to ask " have I been hacked ", know that someone is taking care of it.

Having an attractive topic for your social media essay does not mean using poetic words in it. You should have an issue relevant to the current scenario. In the process of selecting a fascinating topic, do not forget to keep it within the extents of your knowledge. If it becomes too complicated for you to write about, you will be stuck when coming up with arguments and ideas.

The perfect topic would be the one which offers good potential for research and is interesting for the readers too. Even if you present profound arguments about such topics, they should be in a logical, comprehensible, and readable format for people to understand easily.

Writing a social media essay is no cakewalk, whether you are a high-school student or university student. All you need to do is, structuralize it properly, be clear with the ideas and arguments you are planning to present, pick the tone of your essay, and began writing. Do not forget to top your essay up with a catchy topic so that your entire hard work doesn't fall flat.

Published on Sep 03 2020

Gintaras is an experienced marketing professional who is always eager to explore the most up-to-date issues in data marketing. Having worked as an SEO manager at several companies, he's a valuable addition to the Whatagraph writers' pool.

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Comprehensive argumentative essay example on social media, rachel r.n..

• February 22, 2024

What You'll Learn

The Double-Edged Sword of Social Media: A Comprehensive Analysis

In today’s digital age, social media platforms have become an integral part of our daily lives, revolutionizing the way we communicate, share information, and interact with one another. With the advent of platforms like Facebook, Twitter, Instagram, and TikTok, the world has witnessed unprecedented connectivity and accessibility to vast amounts of information. While proponents argue that social media fosters communication, facilitates networking, and empowers individuals, detractors raise concerns about its detrimental effects on mental health, privacy, and societal well-being. This essay aims to provide a comprehensive examination of the dual nature of social media, exploring both its positive and negative impacts on individuals and society.(Comprehensive Argumentative Essay Example on Social Media)

Firstly, social media platforms serve as powerful tools for communication and networking , allowing individuals to connect with friends, family, and like-minded individuals across geographical boundaries. Platforms like Facebook and Twitter enable users to share updates, photos, and messages in real-time, fostering meaningful relationships and maintaining connections. Moreover, social media facilitates information dissemination, serving as a catalyst for social movements, political activism, and grassroots initiatives. The Arab Spring and the #BlackLivesMatter movement are prime examples of how social media has been instrumental in mobilizing communities and effecting social change.(Comprehensive Argumentative Essay Example on Social Media)

Secondly, social media platforms offer unparalleled opportunities for self-expression and creativity. Platforms like Instagram and YouTube provide individuals with a platform to showcase their talents, share their passions, and express themselves authentically. From photography and videography to music and art, social media empowers individuals to cultivate personal brands and reach a global audience. Influencers and content creators have leveraged social media to build lucrative careers and influence popular culture, democratizing fame and success in the digital age.(Comprehensive Argumentative Essay Example on Social Media)

However, despite its many benefits, social media also has significant drawbacks that cannot be overlooked. One of the most pressing concerns is its impact on mental health and well-being. Studies have shown a correlation between excessive social media use and mental health issues such as anxiety, depression, and low self-esteem. The constant comparison to curated and idealized versions of others’ lives can lead to feelings of inadequacy and FOMO (fear of missing out), exacerbating existing insecurities and negative self-perceptions. Moreover, the addictive nature of social media, characterized by endless scrolling and dopamine-driven feedback loops, can disrupt sleep patterns, impair cognitive function, and detract from real-world interactions.(Comprehensive Argumentative Essay Example on Social Media)

Furthermore, social media platforms have raised significant privacy and security concerns, as users’ personal data and online activities are often harvested, analyzed, and monetized without their consent. The Cambridge Analytica scandal, in which the personal information of millions of Facebook users was improperly obtained and used for political advertising purposes, highlighted the inherent risks of entrusting sensitive information to social media companies. Moreover, the proliferation of fake news, misinformation, and online harassment on platforms like Twitter and YouTube has undermined trust in traditional media sources and fueled polarization and division within society.(Comprehensive Argumentative Essay Example on Social Media)

In conclusion, social media is a double-edged sword that presents both opportunities and challenges for individuals and society at large. While it has revolutionized communication, empowered individuals, and facilitated social movements, it has also contributed to mental health issues, privacy breaches, and societal polarization. As we navigate the complexities of the digital age, it is imperative to strike a balance between harnessing the potential of social media for positive change while mitigating its negative impacts through responsible usage, digital literacy, and regulatory measures. Ultimately, the future of social media lies in our collective ability to harness its power for the greater good while safeguarding against its inherent risks and pitfalls.(Comprehensive Argumentative Essay Example on Social Media)

Kent, M. L., & Li, C. (2020). Toward a normative social media theory for public relations. Public Relations Review, 46(1), 101857. https://www.sciencedirect.com/science/article/pii/S0363811118303527

Hall, J. A., & Liu, D. (2022). Social media use, social displacement, and well-being.  Current Opinion in Psychology ,  46 , 101339. https://www.sciencedirect.com/science/article/pii/S2352250X22000513

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What is social media?

You probably already know what social media is. Whether you cringe at the memory of your Myspace page from the early 2000s, keep in touch with your aunt on Facebook, or are regularly unsettled by too-relevant ads on Instagram, few of us are strangers to a feed. In fact, nearly 60 percent of the world’s population uses social media. And as of July 2022, global adoption of social media is showing no sign of slowing: new users are joining social-media platforms at an average global rate of seven users per second .

So if you’re reading this, we’d guess you know social media when you see it. But what would you say if your great-grandmother asked you to define social media? Our definition—the applications and websites that allow people to interact with other users, businesses, communities, and content—is accurate, but it also seems to include a large portion of the internet. What are the actual parameters? What do people use it for? And how can businesses use social media to reach new customers in new ways? Let’s break it down.

Learn more about McKinsey’s Growth, Marketing, & Sales Practice .

When did social media start?

If social media is just a means of mass communication, you could argue that the telegraph, invented in 1844, was the first of its kind . But that’s a bit pedantic: social media as we know it probably began in 1997 with SixDegrees—a short-lived social-networking website for making friends. Personal blogs became popular with the launch of LiveJournal in 1999. And the early 2000s saw the launches of the now-ubiquitous social-media platforms LinkedIn and Facebook.

What are the different types of social media?

Social media has revolutionized how people socialize, do business, shop, date, come up with ideas, and get news. It’s limitless. There are now so many platforms that it can be difficult to keep track (sure, you’ve heard of TikTok and Snapchat, but what about BeReal and Yik Yak?). And it’s changed the way that businesses connect and transact with their customers. Organizations that understand the different types of social media and how to use them are at an advantage. In particular, there are four social-media categories that organizations should be aware of:

• Social networks. Social networks, such as Facebook and Twitter, allow people to foster relationships with family, friends, brands, and perfect strangers. Users can follow other users online, sharing photos, life updates, random thoughts, and more. Businesses can capitalize on social networks  through branding and customer service.

Media-sharing networks. You may have guessed from the name, but people typically use these platforms—such as Instagram, Snapchat, TikTok, and YouTube—to share photographs, videos, and other types of media. Media-sharing platforms are the domain of social-media influencers : popular users who use their social platforms to influence their audience’s lifestyles, consumer behavior, and more. Through partnerships with these influencers, businesses can target specific audiences and promote their products or services.

Learn more about influencer marketing in our McKinsey Explainers entry  on the topic.

• Discussion forums. On discussion forums, people can share general advice, ask silly (or serious) questions, make restaurant recommendations—anything you can think of, and a few things you probably can’t. Because platforms such as Reddit have lots of visitors (1.7 billion visits to the site were recorded in May 2022) discussing a large number of topics, businesses can use discussion forums to gain research insights into new potential markets. Companies can create advertisements, answer consumer questions, and provide customer service by responding to compliments and complaints. They can also crowdsource ideas for products and launches.

Consumer reviews. You have likely used apps such as TripAdvisor and Yelp before, maybe when you were vacationing in a new city, exploring a new type of cuisine, or sounding off on a good—or bad—consumer experience. Many people rely on these platforms and their reviews when making decisions about new products, brands, and services. Online consumer reviews can be vitally important for a business.

Learn more about McKinsey’s Technology, Media & Telecommunications Practice .

Who uses the most popular types of social media?

We know that billions of people all over the world are using social media. But who are they? According to a 2021 survey of more than 1,500 American adults conducted by the Pew Research Center , approximately 84 percent of respondents between the ages of 18 and 29 reported that they habitually use at least one form of social media. A majority of these users attended college or earned at least $75,000 annually. Businesses can use these and other survey statistics to their advantage by catering their marketing on social media to a generally young, well-educated audience.

In addition to this core demographic, a wide variety of people of all ages are on social media, and certain generations gravitate toward different platforms. Most of Facebook, LinkedIn, and Twitter’s users are between the ages   of 25 and 34 . However, Twitter’s second-largest bloc of users is made up of those aged between 35 and 49, which skews the overall demographic older. Just more than 70 percent of Instagram’s users are under the age of 34. TikTok is known as Gen Z’s stomping grounds —in the United States, 25 percent of its users are under the age of 19 .

What are the four primary social-media functions for businesses?

As we’ve described, social media has myriad uses, and everyone seems to be on a platform for a different reason. It can be difficult for businesses to keep up with platforms’ functionalities and demographics.

McKinsey has pinpointed the four primary functions of social media for businesses —to monitor, respond, amplify, and lead consumer behavior. These four functions are linked to the journey consumers undertake when making purchasing decisions:

• Monitor. Businesses can keep a close eye on how customers are responding to their brand and adjust their marketing and strategies accordingly. Customers have extremely high expectations: survey results show  that half of consumers who have a negative experience will publicly complain online. And social media is having a big impact on consumption habits, especially among younger people: one in ten omnichannel  shoppers in a McKinsey survey say they had made purchases directly via social media .

Respond. When a complaint is made, speed counts. A study finds  that 79 percent of consumers expect a response within 24 hours of a complaint, and 40 percent expect brands to respond within an hour. What’s more, 81 percent say if they don’t receive a response when they complain online, they won’t recommend that company to their friends. These are high standards; only about 50 percent of businesses meet these expectations. But companies that respond quickly and genuinely can positively affect consumer perception and behavior.

It’s also critical to communicate such feedback quickly within the business. Whoever is responsible for brand monitoring must make sure that the information reaches relevant teams, such as communications, design, marketing, public relations, and risk.

• Amplify. Amplification is marketing activity that spurs broader engagement and sharing. This includes referrals and recommendations, community stimulation, and brand advocacy. For example, Starbucks launched a campaign in 2009 that awarded Twitter users $20 gift cards for being the first to tweet a picture of new advertising posters in major US cities. The company shared that  the campaign, which turned core customers into brand ambassadors, was “the difference between launching with many millions of dollars versus millions of fans.” 1 Claire Cain Miller, “New Starbucks ads seek to recruit online fans,” New York Times , May 18, 2009.

Lead consumer behavior. Businesses can use social-media platforms to encourage long-term behavioral changes among consumers—usually achieved through activities related to brand content awareness, product launches, targeted deals and offers, and customer input.

With an awareness of all social-media functions, companies can make informed decisions on how to lead consumer behavior. One example is the Old Spice Man campaign, launched in a 2010 Super Bowl commercial. The campaign started on television, but Old Spice quickly moved to social media as a way to interact with millennials, a new audience for the heritage brand. After just one month on YouTube, Old Spice became the platform’s all-time top-viewed brand. Ultimately, the ad got more than 19 million hits across social-media platforms, and Old Spice sales grew 27 percent in six months.

McKinsey has pinpointed the four primary functions of social media for businesses—to monitor, respond, amplify, and lead consumer behavior.

Overall, social media offers significant advantages for businesses that adequately monitor, respond, amplify, and lead consumer behavior. The most powerful social-media strategies focus on a limited number of marketing responses closely related to every stage along the consumer decision journey.

In the future, personalization —on social media and elsewhere—will unlock a wealth of new opportunities for companies. We’ve already seen the benefits of personalization in action: it can reduce customer acquisition costs by as much as 50 percent, lift revenues by up to 15 percent, and increase marketing ROI by up to 30 percent. Personalization has also been shown to improve performance and customer outcomes . And the COVID-19 pandemic has only made personalization more urgent for brands: three-quarters of customers  have switched to a new store, product, or buying method during the pandemic, proving that store and product loyalty are increasingly things of the past. In the future, successful business leaders will employ generative AI  tools, such as ChatGPT, to craft personalized messages on social media, as well as other sales content, to drive conversions .

What is social commerce?

Social commerce is when customers browse and shop directly on social-media platforms. It’s already a core feature of e-commerce in China, but this new way of buying is growing rapidly in the United States  as well. In 2021, $37 billion in goods and services were purchased through social-commerce channels in the United States, and that figure is expected to increase to nearly $80 billion by 2025. Globally, the social-commerce market is expected to grow to more than $2 trillion by 2025.

For consumer brands, social commerce creates the opportunity for an interactive, entertaining, and experiential journey—one that also feels less promotional than the traditional journey. For example, rather than starring in an ad for a new skin care product, celebrities can invite fans behind the scenes to view their skin care routines, demonstrating how they use the branded product and why they love it. Then fans can buy the product within the platform.

For consumer brands, social commerce creates the opportunity for an interactive, entertaining, and experiential journey—one that also feels less promotional than the traditional journey.

Innovation has driven creativity within Chinese social commerce. TikTok (and its sibling app Douyin, which was its foundation) has emerged as a leader in social commerce, with gamified product purchasing and a strong social element. Live-stream hosts build a rapport with their high-volume customers, and that rapport builds a sense of community and helps bring important customers back on a near-daily basis.

The US social-commerce market is likely to evolve differently from China’s, but there are some parallels. For instance, social-commerce adoption in the United States is currently being driven by social-media and content creation platforms, such as Pinterest and TikTok, adding new shopping capabilities, just as their Chinese counterparts did half a decade ago. And interest is growing in these new shopping features: a 2021 retail survey by Forrester found that 61 percent of online US adults younger than 25 said they had completed a purchase on a social or creator platform network without leaving the website or app, up from 53 percent in 2020.

What are some of the risks of social media for businesses?

Despite social media’s opportunities for business growth, using such platforms for marketing introduces many challenges. Here are five social-media risks  to be aware of:

• Customer expectations vary across platforms. The most popular platforms—such as Facebook, Instagram, and TikTok—have many users who are relatively young. But beyond that, demographics on these platforms can look quite different. Companies should cater their tone, customer service, and advertisements to each platform’s users.
• High expectations for service response. As we’ve described, customers expect quick responses to their online questions and complaints. Some consumers hope for a response within an hour; others, 24 hours. Either way, only about 50 percent of businesses can keep up with these demands.
• Unpredictable service demand spikes. There’s always a risk that an online review will go viral, especially when social-media influencers get involved. The related dramatic spikes in company awareness (positive or negative) can be hard to predict.
• Gaps between required and available skills. The hiring demand for social-media experts changes year to year, and it can be a challenge for companies to keep their social-media teams up to date.
• Complicated workflow and technology investment choices. Because social media is so dynamic, it can be difficult for leaders to make the right investment decisions when it comes to related technology. Operating models should allow for a wide range of actions and responses—including authenticating posts, gathering customer information, and providing on- and offline resolution—and automatically allocate them to the appropriate service teams.

There are many risks that come with company marketing in social media, but frequently, the rewards outweigh the risks. It’s important for businesses to understand the relationship between social media and marketing—and how this relationship is evolving.

Learn more about McKinsey’s Operations Practice .

What effect does social media have on customers’ purchasing decisions?

Before the use of social media for marketing, businesses relied on media such as newspapers, radio, and television. Companies had to spend a lot of money if they wanted to reach a broad audience, and even then, they couldn’t use the platforms to monitor, respond, amplify, and lead consumer behavior. Today, social media has made it possible for marketers to reach customers at any and every stage of the consumer decision journey. In fact, social media is the only form of marketing that can give businesses the opportunity to influence consumers from the moment that they begin thinking about a purchase all the way to after they’ve received a product.

McKinsey studied the purchasing decisions of 20,000 European consumers in 2013 and 2014. Respondents were asked if social media influenced their purchasing decisions significantly. The results showed that social media had significant effects on consumers, both directly (when social-media recommendations played a critical role at the point of purchase) and indirectly (when social media played a role at earlier decision journey touchpoints, such as initial awareness of a product). The study also revealed that between 2013 and 2014, there was a 10 percent increase in consumer purchases related to product recommendations received on social media. These study results serve as a testament to how social media can affect consumers at any stage of the decision journey.

The relationship between social media and consumer behavior seems stronger than ever, but the landscape is constantly shifting. In the future, new platforms might make it easier for users to share their experiences with companies, products, and services. At the same time, it might become more complicated for businesses to keep up with these developments and adapt to the new challenges and opportunities that social media will bring. Companies need to prioritize staying ahead of this powerful technological movement.

Learn more about McKinsey’s Growth, Marketing, & Sales Practice , and check out the firm’s social-media job opportunities if you’re interested in working at McKinsey.

Articles referenced:

• “ Generative AI is here: How tools like ChatGPT could change your business ,” December 20, 2022, Michael Chui , Roger Roberts , and Lareina Yee
• “ Social commerce: The future of how consumers interact with brands ,” October 19, 2022, Camilo Becdach, Marc Brodherson , Alex Gersovitz, Daniel Glaser, Zachary Kubetz, Max Magni, and James Nakajima
• “ How US consumers are feeling, shopping, and spending—and what it means for companies ,” May 4, 2022, Kari Alldredge , Tamara Charm , Eric Falardeau , and Kelsey Robinson
• “ Social media as a service differentiator: How to win ,” April 27, 2022, Avinash Chandra Das, Malcolm Gomes, Ishwar Lal Patidar, and Renny Thomas
• “ The value of getting personalization right—or wrong—is multiplying ,” November 12, 2021, Nidhi Arora, Daniel Ensslen, Lars Fiedler , Wei Wei Liu, Kelsey Robinson , Eli Stein, and Gustavo Schüler
• “ Getting a sharper picture of social media’s influence ,” July 1, 2015, Jacques Bughin
• “ The social economy: Unlocking value and productivity through social technologies ,” July 1, 2012, Michael Chui , James Manyika , Jacques Bughin, Richard Dobbs, Charles Roxburgh, Hugo Sarrazin, Geoffrey Sands, and Magdalena Westergren
• “ Demystifying social media ,” April 1, 2012, Roxane Divol, David Edelman, and Hugo Sarrazin

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Essay on Social Media for School Students and Children

500+ words essay on social media.

Social media is a tool that is becoming quite popular these days because of its user-friendly features. Social media platforms like Facebook, Instagram, Twitter and more are giving people a chance to connect with each other across distances. In other words, the whole world is at our fingertips all thanks to social media. The youth is especially one of the most dominant users of social media. All this makes you wonder that something so powerful and with such a massive reach cannot be all good. Like how there are always two sides to a coin, the same goes for social media. Subsequently, different people have different opinions on this debatable topic. So, in this essay on Social Media, we will see the advantages and disadvantages of social media.

Advantages of Social Media

When we look at the positive aspect of social media, we find numerous advantages. The most important being a great device for education . All the information one requires is just a click away. Students can educate themselves on various topics using social media.

Moreover, live lectures are now possible because of social media. You can attend a lecture happening in America while sitting in India.

Furthermore, as more and more people are distancing themselves from newspapers, they are depending on social media for news. You are always updated on the latest happenings of the world through it. A person becomes more socially aware of the issues of the world.

In addition, it strengthens bonds with your loved ones. Distance is not a barrier anymore because of social media. For instance, you can easily communicate with your friends and relatives overseas.

Most importantly, it also provides a great platform for young budding artists to showcase their talent for free. You can get great opportunities for employment through social media too.

Another advantage definitely benefits companies who wish to promote their brands. Social media has become a hub for advertising and offers you great opportunities for connecting with the customer.

Get the huge list of more than 500 Essay Topics and Ideas

Disadvantages of Social Media

Despite having such unique advantages, social media is considered to be one of the most harmful elements of society. If the use of social media is not monitored, it can lead to grave consequences.

Thus, the sharing on social media especially by children must be monitored at all times. Next up is the addition of social media which is quite common amongst the youth.

This addiction hampers with the academic performance of a student as they waste their time on social media instead of studying. Social media also creates communal rifts. Fake news is spread with the use of it, which poisons the mind of peace-loving citizens.

In short, surely social media has both advantages and disadvantages. But, it all depends on the user at the end. The youth must particularly create a balance between their academic performances, physical activities, and social media. Excess use of anything is harmful and the same thing applies to social media. Therefore, we must strive to live a satisfying life with the right balance.

FAQs on Social Media

Q.1 Is social media beneficial? If yes, then how?

A.1 Social media is quite beneficial. Social Media offers information, news, educational material, a platform for talented youth and brands.

Q.2 What is a disadvantage of Social Media?

A.2 Social media invades your privacy. It makes you addicted and causes health problems. It also results in cyberbullying and scams as well as communal hatred.

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Home — Essay Samples — Sociology — Sociology of Media and Communication — Social Media

Argumentative Essays About Social Media

This is a comprehensive resource to help you find the perfect social media essay topic. Whether you're navigating the complexities of digital communication, exploring the impact of social media on society, or examining its effects on personal identity, the right topic can transform your essay into a captivating and insightful exploration. Remember, selecting a topic that resonates with your personal interests and academic goals not only makes the writing process more enjoyable but also enriches your learning experience. Let's dive into a world of creativity and critical thinking!

Essay Types and Topics

Below, you'll find a curated list of essay topics organized by type. Each section includes diverse topics that touch on technology, society, personal growth, and academic interests, along with introduction and conclusion paragraph examples to get you started.

Argumentative Essays

Introduction Example: "In the digital age, social media platforms have become central to our daily interactions and self-perception, particularly among teenagers. This essay explores the impact of social media on teen self-esteem, arguing that while it offers a space for expression and connection, it also presents significant challenges to self-image. "

Conclusion Example: "Having delved into the complex relationship between social media and teen self-esteem, it is clear that the digital landscape holds profound effects on individual self-perception. This essay reaffirms the thesis that social media can both uplift and undermine teen self-esteem, calling for a balanced approach to digital engagement."

Introduction Example: "As political landscapes evolve, social media has emerged as a powerful tool for political mobilization and engagement. This essay investigates the role of social media in shaping political movements, positing that it significantly enhances communication and organizational capabilities, yet raises questions about information authenticity. "

Conclusion Example: "Through examining the dual facets of social media in political mobilization, the essay concludes that while social media is a pivotal tool for engagement, it necessitates critical scrutiny of information to ensure a well-informed public discourse."

Compare and Contrast Essays

Introduction Example: "In the competitive realm of digital marketing, Instagram and Twitter stand out as leading platforms for brand promotion. This essay compares and contrasts their effectiveness, revealing that each platform caters to unique marketing strengths due to its specific user engagement and content dissemination strategies. "

Conclusion Example: "The comparative analysis of Instagram and Twitter highlights distinct advantages for brands, with Instagram excelling in visual storytelling and Twitter in real-time engagement, underscoring the importance of strategic platform selection in digital marketing."

Descriptive Essays

Introduction Example: "Today's social media landscape is a vibrant tapestry of platforms, each contributing to the digital era's social fabric. This essay describes the characteristics and cultural significance of current social media trends, illustrating that they reflect and shape our societal values and interactions. "

Conclusion Example: "In portraying the dynamic and diverse nature of today's social media landscape, this essay underscores its role in molding contemporary cultural and social paradigms, inviting readers to reflect on their digital footprints."

Persuasive Essays

Introduction Example: "In an era where digital presence is ubiquitous, fostering positive social media habits is essential for mental and emotional well-being. This essay advocates for mindful social media use, arguing that intentional engagement can enhance our life experiences rather than detract from them. "

Conclusion Example: "This essay has championed the cause for positive social media habits, reinforcing the thesis that through mindful engagement, individuals can navigate the digital world in a way that promotes personal growth and well-being."

Narrative Essays

Introduction Example: "Embarking on a personal journey with social media has been both enlightening and challenging. This narrative essay delves into my experiences, highlighting how social media has influenced my perception of self and community. "

Conclusion Example: "Reflecting on my social media journey, this essay concludes that while it has significantly shaped my interactions and self-view, it has also offered invaluable lessons on connectivity and self-awareness, affirming the nuanced role of digital platforms in our lives."

Engagement and Creativity

As you explore these topics, remember to approach your essay with an open mind and creative spirit. The purpose of academic writing is not just to inform but to engage and provoke thought. Use this opportunity to delve deep into your topic, analyze different perspectives, and articulate your own insights.

Educational Value

Each essay type offers unique learning outcomes. Argumentative essays enhance your analytical thinking and ability to construct well-founded arguments. Compare and contrast essays develop your skills in identifying similarities and differences. Descriptive essays improve your ability to paint vivid pictures through words, while persuasive essays refine your ability to influence and convince. Finally, narrative essays offer a platform for personal expression and storytelling. Embrace these opportunities to grow academically and personally.

Some Easy Argumentative Essay Topics on Social Media

• The Impact of Social Media: Advantages and Disadvantages
• Is Social Media Enhancing or Eroding Our Real-Life Social Skills?
• Should There Be Stricter Regulations on Social Media Content to Protect Youth?
• Social Media's Role in Relationships: Communication Enhancer or Barrier
• Does Social Media Contribute to Political Polarization?
• The Role of Social Media in Shaping Perceptions of Divorce
• The Impact of Social Media on Mental Health: Benefit or Harm?
• Can Social Media Be Considered a Reliable Source of News and Information?
• Is Social Media Responsible for the Rise in Cyberbullying?
• Impact of Social Media on Mental Health
• Does Social Media Promote Narcissism and Self-Centered Behaviors?
• The Role of Social Media in Business Marketing: Is It Indispensable?

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The importance of staying safe on social media, impact of social media on our lives, social media: negative effects and addiction, discussion on whether is social media beneficial or harmful for society, negative effects of social media: relationships and communication, social media pros and cons, social media - good and bad sides, a study of the role of social media concerning confidentiality of personal data, how social media causes stereotyping, social media addiction: consequences and strategies for recovery, the role of social media in making us more narcissistic, the effect social media is having on today's society and political atmosphere, digital/social media, censorship in social media, why teenagers are addicted to social media and how it affects them, advantages and disadvantages of social media for society, enormous impact of mass media on children, the role of social media in the current business world, social media is the reason for many of the world’s problems and solutions.

Social media refers to dynamic online platforms that enable individuals to actively engage in the generation and dissemination of various forms of content, including information, ideas, and personal interests. These interactive digital channels foster virtual communities and networks, allowing users to connect, communicate, and express themselves. By harnessing the power of technology, social media platforms provide a space for individuals to share and exchange content, fostering connections and facilitating the flow of information in an increasingly digital world.

In a peculiar manner, the inception of social media can be traced back to May 24, 1844, when a sequence of electronic dots and dashes was manually tapped on a telegraph machine. Although the origins of digital communication have deep historical roots, most contemporary narratives regarding the modern beginnings of the internet and social media often point to the emergence of the Advanced Research Projects Agency Network (ARPANET) in 1969. The year 1987 witnessed the establishment of the direct precursor to today's internet, as the National Science Foundation introduced the more robust and expansive NSFNET, a nationwide digital network. A significant milestone occurred in 1997 when Six Degrees, the first genuine social media platform, was launched.

Mark Zuckerberg is a notable figure in the realm of social media as the co-founder and CEO of Facebook. Zuckerberg played a pivotal role in transforming Facebook from a small networking platform for college students into a global social media giant with billions of users. His innovative ideas and strategic decisions have reshaped the way people connect and share information online, making him one of the most influential individuals in the digital age. Jack Dorsey is recognized as one of the key pioneers of social media, notably for co-founding Twitter. Dorsey's creation revolutionized online communication by introducing the concept of microblogging, allowing users to share short messages in real-time. Twitter quickly gained popularity, becoming a powerful platform for news dissemination, public conversations, and social movements. Dorsey's entrepreneurial spirit and vision have contributed significantly to the evolution of social media and its impact on society. Sheryl Sandberg is a prominent figure in the social media landscape, known for her influential role as the Chief Operating Officer (COO) of Facebook.Sandberg played a crucial part in scaling and monetizing Facebook's operations, transforming it into a global advertising powerhouse. She is also recognized for her advocacy of women's empowerment and leadership in the tech industry, inspiring countless individuals and promoting diversity and inclusion within the social media sphere. Sandberg's contributions have left an indelible mark on the growth and development of social media platforms worldwide.

Social Networking Sites: Facebook, LinkedIn, and MySpace. Microblogging Platforms: Twitter. Media Sharing Networks: Instagram, YouTube, and Snapchat. Discussion Forums and Community-Based Platforms: Reddit and Quora. Blogging Platforms: WordPress and Blogger. Social Bookmarking and Content Curation Platforms: Pinterest and Flipboard. Messaging Apps: WhatsApp, Facebook Messenger, and WeChat.

Facebook (2004), Reddit (2005), Twitter (2006), Instagram (2010), Pinterest (2010), Snapchat (2011), TikTok (2016)

1. Increased Connectivity 2. Information Sharing and Awareness 3. Networking and Professional Opportunities 4. Creativity and Self-Expression 5. Supportive Communities and Causes

1. Privacy Concerns 2. Cyberbullying and Online Harassment 3. Information Overload and Misinformation 4. Time and Productivity Drain 5. Comparison and Self-Esteem Issues

The topic of social media holds significant importance for students as it plays a prominent role in their lives, both academically and socially. Social media platforms provide students with opportunities to connect, collaborate, and share knowledge with peers, expanding their learning networks beyond the confines of the classroom. It facilitates communication and access to educational resources, allowing students to stay updated on academic trends and research. Additionally, social media enhances digital literacy and prepares students for the realities of the digital age. However, it is crucial for students to develop critical thinking skills to navigate the potential pitfalls of social media, such as misinformation and online safety, ensuring a responsible and balanced use of these platforms.

The topic of social media is worthy of being explored in an essay due to its profound impact on various aspects of society. Writing an essay on social media allows for an in-depth examination of its influence on communication, relationships, information sharing, and societal dynamics. It offers an opportunity to analyze the advantages and disadvantages, exploring topics such as privacy, online identities, social activism, and the role of social media in shaping cultural norms. Additionally, studying social media enables a critical evaluation of its effects on mental health, politics, and business. By delving into this subject, one can gain a comprehensive understanding of the complex and ever-evolving digital landscape we inhabit.

1. Social media users spend an average of 2 hours and 25 minutes per day on social networking platforms. This amounts to over 7 years of an individual's lifetime spent on social media, highlighting its significant presence in our daily lives. 2. Instagram has over 1 billion monthly active users, with more than 500 million of them using the platform on a daily basis. 3. YouTube has over 2 billion logged-in monthly active users. On average, users spend over 1 billion hours watching YouTube videos every day, emphasizing the platform's extensive reach and the power of video content. 4. Social media has become a major news source, with 48% of people getting their news from social media platforms. This shift in news consumption highlights the role of social media in shaping public opinion and disseminating information in real-time. 5. Influencer marketing has grown exponentially, with 63% of marketers planning to increase their influencer marketing budget in the coming year. This showcases the effectiveness of influencers in reaching and engaging with target audiences, and the value brands place on leveraging social media personalities to promote their products or services.

1. Schober, M. F., Pasek, J., Guggenheim, L., Lampe, C., & Conrad, F. G. (2016). Social media analyses for social measurement. Public opinion quarterly, 80(1), 180-211. (https://academic.oup.com/poq/article-abstract/80/1/180/2593846) 2. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing science, 48(1), 79-95. (https://link.springer.com/article/10.1007/s11747-019-00695-1?error=cookies_not_support) 3. Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-five years of social media: a review of social media applications and definitions from 1994 to 2019. Cyberpsychology, behavior, and social networking, 24(4), 215-222. (https://www.liebertpub.com/doi/full/10.1089/cyber.2020.0134) 4. Ruths, D., & Pfeffer, J. (2014). Social media for large studies of behavior. Science, 346(6213), 1063-1064. (https://www.science.org/doi/abs/10.1126/science.346.6213.1063) 5. Hou, Y., Xiong, D., Jiang, T., Song, L., & Wang, Q. (2019). Social media addiction: Its impact, mediation, and intervention. Cyberpsychology: Journal of psychosocial research on cyberspace, 13(1). (https://cyberpsychology.eu/article/view/11562) 6. Auxier, B., & Anderson, M. (2021). Social media use in 2021. Pew Research Center, 1, 1-4. (https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2021/04/PI_2021.04.07_Social-Media-Use_FINAL.pdf) 7. Al-Samarraie, H., Bello, K. A., Alzahrani, A. I., Smith, A. P., & Emele, C. (2021). Young users' social media addiction: causes, consequences and preventions. Information Technology & People, 35(7), 2314-2343. (https://www.emerald.com/insight/content/doi/10.1108/ITP-11-2020-0753/full/html) 8. Bhargava, V. R., & Velasquez, M. (2021). Ethics of the attention economy: The problem of social media addiction. Business Ethics Quarterly, 31(3), 321-359. (https://www.cambridge.org/core/journals/business-ethics-quarterly/article/ethics-of-the-attention-economy-the-problem-of-social-mediaaddiction/1CC67609A12E9A912BB8A291FDFFE799)

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• Media Analysis
• Effects of Social Media
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Advances in Social Media Research: Past, Present and Future

• Open access
• Published: 06 November 2017
• Volume 20 , pages 531–558, ( 2018 )

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• Kawaljeet Kaur Kapoor 1 ,
• Kuttimani Tamilmani 2 ,
• Nripendra P. Rana 2 ,
• Pushp Patil 2 ,
• Yogesh K. Dwivedi 2 &
• Sridhar Nerur 3  

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Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User generated content encourages inquiry and decision-making. Given the relevance of social media to various stakeholders, it has received significant attention from researchers of various fields, including information systems. There exists no comprehensive review that integrates and synthesises the findings of literature on social media. This study discusses the findings of 132 papers (in selected IS journals) on social media and social networking published between 1997 and 2017. Most papers reviewed here examine the behavioural side of social media, investigate the aspect of reviews and recommendations, and study its integration for organizational purposes. Furthermore, many studies have investigated the viability of online communities/social media as a marketing medium, while others have explored various aspects of social media, including the risks associated with its use, the value that it creates, and the negative stigma attached to it within workplaces. The use of social media for information sharing during critical events as well as for seeking and/or rendering help has also been investigated in prior research. Other contexts include political and public administration, and the comparison between traditional and social media. Overall, our study identifies multiple emergent themes in the existing corpus, thereby furthering our understanding of advances in social media research. The integrated view of the extant literature that our study presents can help avoid duplication by future researchers, whilst offering fruitful lines of enquiry to help shape research for this emerging field.

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1 Introduction

Social media allows relationship forming between users from distinct backgrounds, resulting in a tenacious social structure. A prominent output of this structure is the generation of massive amounts of information, offering users exceptional service value proposition. However, a drawback of such information overload is sometimes evident in users’ inability to find credible information of use to them at the time of need. Social media sites are already so deeply embedded in our daily lives that people rely on them for every need, ranging from daily news and updates on critical events to entertainment, connecting with family and friends, reviews and recommendations on products/services and places, fulfilment of emotional needs, workplace management, and keeping up with the latest in hashion, to name but a few.

When we refer to social media, applications such as Facebook, WhatsApp, Twitter, YouTube, LinkedIn, Pinterest, and Instagram often come to mind. These applications are driven by user-generated content, and are highly influential in a myriad of settings, from purchasing/selling behaviours, entrepreneurship, political issues, to venture capitalism (Greenwood and Gopal 2015 ). As of April 2017, Facebook enjoys the exalted position of being the market leader of the social media world, with 1.97 billion monthly users (Statista 2017 ). In addition to posts, social media sites are bombarded with photo and video uploads, and according to the recent numbers, about 400 million snaps a day have been recorded on Snapchat, with around 9000 photos being shared every second (Lister 2017 ). While 50 million businesses are active on Facebook business pages, two million businesses are using Facebook advertising. Apparently, 88% businesses use Twitter for marketing purposes (Lister 2017 ).

Academics and practitioners have explored and examined the many sides of social media over the past years. Organizations engage in social media mostly with the aim of obtaining feedback from stakeholders (Phang et al. 2015 ). Consumer reviews are another big part of social media, bringing issues of information quality, credibility, and authenticity to the forefront. To a large extent, online communities have been successful in bringing together people with similar interests and goals, making the concept of micro blogging very popular. While most messages exchanged on social media sites are personal statuses or updates on current affairs, some posts are support seeking, where people are looking for assistance and help. Interestingly, these have been recognized as socially exhausting posts that engender social overload, causing other members to experience negative behavioural and psychological consequences, because they feel compelled to respond (Maier et al. 2015a ).

Given the relevance of social media to various stakeholders, and the numerous consequences associated with its use, social media has attracted the attention of researchers from various fields, including information systems. This is evidenced by the large number of scholarly articles that have appeared in various outlets. Researchers have to expend an enormous amount of time and effort in collating, analysing, and synthesising findings from existing works before they embark on a new research project. Given the significant number of studies that have already been published, a comprehensive and systematic review can offer valuable assistance to researchers intending to engage in social medi research. Our literature search suggests that there are reviews on social media in the marketing context (see for example, AlAlwan et al. 2017 ; Dwivedi et al. 2017a ; Dwivedi et al. 2015 ; Ismagilova et al. 2017 ; Kapoor et al. 2016 ; Plume et al. 2016 ). However, there exists no comprehensive review that integrates and synthesises the findings from the articles published in Information Systems journals. Such an endeavour will not only provide a holistic view of the extant research on social media, but will also provide researchers a comprehensive intellectual platform that can be used to pursue fruitful lines of enquiry to help advance research in this rapidly expanding area. To fulfill this goal, this study reviewed relevant articles to elucidate the key thematic areas of research on social media, including its benefits and spill-over effects. The resulting review is expected to serve as a one-stop source, offering insight into what has been accomplished so far in terms of research on social media, what is currently being done, and what challenges and opportunities lie ahead. By doing so, this study explores the following aspects of existing research on social media:

How is social media defined in the IS literature?

How has social media literature evolved from a multidisciplinary perspective?

How have social media technologies, applications, practices, and research evolved over the past 20 years?

Which social media issues and themes have already been examined in IS research?

What are the major limitations of extant literature on social media?

The next section of this paper gives a brief overview of the method employed for carrying out the literature search. The succeeding section discusses citation and text analyses of social media publications. Subsequently, we outline the various ways in which scholars have defined social media. This is followed by a section that focuses on the evolution of social media research from an IS perspective. Next, we articulate the major themes emerging from prior research and use them as a backdrop for our review of the literature on social media. The ensuing section discusses our findings, followed by key conclusions and limitations of the study.

2 Literature Search Method

The literature search for this analysis was conducted in the following two phases: (1) keyword-based search and analysis to explore the overall evolution of social media literature; and (2) manual search across specific IS journals to understand the emerging IS perspectives on this topic.

2.1 Keywords Based Search and Analysis

In order to gain a deeper understanding of social media, we analyzed relevant abstracts that were downloaded from the Web of Science (WOS) database. Our search terms Footnote 1 yielded a total of 13,177 records, out of which 12,597 unique abstracts were obtained. The analysis of these records was undertaken in two steps. First, we used VOSviewer (Van Eck and Waltman 2011 ) to perform a co-citation analysis of first authors in the downloaded corpus. VOSviewer allows visualization of similarities in publications and authors through an examination of bibliometric networks. Furthermore, we used VOSviewer to analyze words derived from titles and abstracts. Second, we used Latent Dirichlet Allocation (LDA) (see Blei 2012 ) to extract key thematic areas latent in the literature on social media. Further details about these analyses and results are presented in section 3 .

2.2 Manual Search and Analysis

Given the inconsistencies in the use of keywords in social media research, a manual search, rather than a keyword-based one, was deemed to be more appropriate for identifying the existing literature on social media. Furthermore, since keywords in the social media literature tend to overlap with topics and/or theories in other related research areas, a keyword search may yield irrelevant articles. For instance, a keyword search for “Social network” returns articles related to social network theories, which are not necessarily part of social media. The articles reviewed in this study are from the following eight Senior Scholars’ Basket of Information Systems journals: European Journal of Information Systems (EJIS); Information Systems Journal (ISJ); Information Systems Research (ISR); Journal of the Association for Information Systems (JAIS); Journal of Information Technology (JIT); Journal of Management Information Systems (JMIS); Journal of Strategic Information Systems (JSIS) and Management Information Systems Quarterly (MISQ)). Along with these eight journals, we have also analysed relevant articles from Information Systems Frontier (ISF) journal. This is because it focuses on examining “new research and development at the interface of information systems (IS) and information technology (IT) from analytical, behavioural, and technological perspectives. It provides a common forum for both frontline industrial developments as well as pioneering academic research”. Footnote 2 ISF enjoys the reputation of a high quality journal across continents. For example, a journal quality ranking by Chartered Association of Business Schools, UK, has given it a three star (high ranking) quality rating, while journal ranking by the Australian Business Deans Council (ABDC) has rated it as an ‘A’ class journal (the second highest quality journal category after A*, which is reserved for premier publications). In light of these observations, it was deemed appropriate to consider articles from ISF along with the aforementioned eight journals.

Relevant articles were then identified and downloaded from each of the target journals by going through their archives. Specifically, all volumes and issues published in these journals between 1997 and 2017 were considered in our analysis. Articles, research notes, introductions, research commentaries, and editorial overviews relevant to social media were downloaded and numbered to prepare an APA style reference list. The first literature search resulted in 181 articles that had some relevance to the social media domain. A closer examination of individual abstracts and full articles led to the elimination of 49 irrelevant articles, thus giving us a total of 132 articles pertinent to the domain of interest (i.e., social media).

3 Citation and Text Analyses of Social Media Publications

3.1 author co-citation analysis (aca).

Author Co-Citation Analysis (ACA) is a bibliometric technique that has been widely used to explicate the conceptual structure of disciplines (for example, see White and Griffith 1981 ; McCain 1984 ; Culnan 1986 ; Nerur et al. 2008 ). The underlying assumption in ACA is that authors who are frequently cited together tend to work on similar concepts. Thus, frequently co-cited authors are likely to cluster together when an ACA is performed. VOSviewer considers only first authors when it performs ACA. Only authors who had 50 or more citations were included in the analysis. Figure  1 shows the results of ACA.

Author clusters from ACA

VOSviewer identified seven distinct clusters:

Cluster 1: Authors in this cluster have contributed to research on Twitter (e.g., Sakaki), social network analysis (e.g., Wasserman), topic modeling (e.g., Blei), sociality and cognition (e.g., Dunbar), sentiment analysis of tweets (e.g., Thelwall), and other related topics.

Cluster 2: Authors in this cluster are well known for their work on technology adoption (e.g., Venkatesh), diffusion of technology (Rogers), culture (Hofstede), theory of planned behavior (Ajzen), marketing/consumer behavior (e.g., Hennig-Thurau), and statistical methods (e.g., Bagozzi, Fornell, Hair).

Cluster 3: This cluster comprises of authors who deal with a variety of issues related to social media (Facebook and Twitter) use. For example, Steinfied and Ellison examined social capital across Facebook; Kuss studied online/social networking addiction (e.g., gaming addiction), and Lenhart focused on teens and technology (e.g., mobile internet use), particularly in the use of social media. Other topics include Bandura’s self-efficacy, use and benefits of Twitter by scholars, and personality and social characteristics of Facebook users (e.g., Ross).

Cluster 4: Prominent social theorists/sociologists who have contributed to social capital theory, structuration theory and modern sociological theory are distinguished members of this cluster. These include Bourdieu, Coleman, Giddens, and Habermas. Papacharissi has written about a variety of topics including the exploration of factors that predict Internet use as well as users’ behaviors, identity, sense of community and culture on social media. Tufekci has studied privacy and disclosure on social media, as well as other topics, including how social networking sites such as Facebook might influence one’s decision to participate in protests.

Cluster 5: In this cluster, there is evidence of the influence of Vygotsky’s socio cultural learning theory as well as Lave and Wenger’s work on communities of practice. In addition to his work on collaborative learning, Kirschner has examined the relationship between Facebook and academic performance. Likewise, Selwyn has explored pedagogical and learning engendered by the use of information and computer technologies (ICT).

Cluster 6: This cluster appears to reflect two broad themes. The first is a range of topics related to medical Internet research, broadly referred to as e-health (Eysenbach) or online health (Duggan). Themes in this category include electronic support groups and health in virtual communities (Eysenbach), and policies and healthcare associated with social media, and professionals among medical students and physicians in the use of social media (Chretien, Greysen). The second main thematic area in this cluster deals with scholarship on social media, scholarly communication, and metrics for evaluating impact of articles on the web (e.g., Weller, Bormann, Priem).

Cluster 7: The dominant theme here is the nature and content of communication. In particular, scholars in this cluster have focused on communication and response in the face of crises (Coombs), including image restoration after a controversy (Benoit), analysis and reliability of content (Krippendorff), and the use of social media sites such as Facebook and Twitter by government agencies and non-profit organizations to engage stakeholders (Waters).

3.2 Text Analysis of Words in Titles and Abstracts

VOSviewer was used to analyze terms (i.e., words) in the titles and abstracts of our corpus to obtain a two-dimensional map showing proximities of words that are likely to be related based on their co-occurrences. Specifically, VOSviewer relies on the Apache OpenNLP Toolkit to identify noun phrases, and then compares their overall co-occurrence distribution with their distribution across other noun phrases to compute a relevance score (Van Eck and Waltman 2011 ). The intuition is that frequently co-occurring noun phrases with high relevance are likely to unravel a topic or theme that is latent in the corpus. The term map from VOSviewer is shown in Fig.  2 . Only terms that occurred 50 times or more were included. Furthermore, relevance scores computed by VOSviewer for every term were used to select the top 80% that met the threshold.

Term map showing clusters of related words/noun phrases

VOSviewer identified five clusters here. It is evident from the clusters that research on social media has dealt with a broad range of topics, including but not restricted to diffusion of information and opinions, spread of diseases (e.g., influenza), identification of social and emotional health concerns and attendant interventions to deal with them, social media as an influence, the use of social media for marketing purposes, and the implications of social media as a tool for pedagogy (i.e., teaching and learning) and medical practice. These have been summarized in Table  1 .

It must be noted that the topics are broad and don’t reveal the nuances of research areas embodied in the abstracts examined in this study. The next sub-section presents the results of topic modeling, which has the potential to unravel more focused themes embodied in the large corpus that we analyzed.

3.3 Topic Modeling

The fact that our search terms yielded over 12,000 abstracts suggests that scholars are investing increased interest on research issues related to social media. While an informed researcher may have a general idea of the nature of research undertaken so far, it is humanly impossible to discern the thematic structure of all scholarly documents available on social media. Recent advances in topic modeling have made this task relatively easy. Topic modeling relies on algorithms and statistical methods to elicit the topics latent in a large corpus (Blei 2012 ). The term topic refers to a specific and often recognizable theme defined by a cohesive set of words that have a high probability of belonging to that topic. There are several options available for topic modeling: non-negative matrix factorization (NNMF), Latent Semantic Analysis/Indexing (LSA/LSI), and Latent Dirichlet Allocation (LDA). In this study, we use LDA, arguably the most widely used topic modeling algorithm. In order to perform topic modeling on a corpus, the researcher has to specify the number of topics to be extracted. In this study, we extracted the top 100 topics reflected in the scholarship on social media. LDA starts with the assumption that each abstract in our study reflects each of these topics to varying degrees (Blei 2012 ). Thus, each abstract has a distribution of the desired 100 topics. The 100 topics that were extracted from our abstracts are shown in Table  2 . The machine learning for language toolkit (MALLET) (McCallum 2002 ) was used for this purpose.

4 Analysis of Social Media Research from an IS Perspective

4.1 how is social media defined in the is literature.

In studying the existing literature on social media, it becomes apparent that the authors in this field have not focussed on defining social media. Of all the studies included in this review, only a handful of studies have come close to defining, or clarifying the concept of social media. For instance, Lundmark et al. ( 2016 , p3) suggest, “social media, as a unique form of communication, integrates multiple sources of legitimacy, and as a result, presents a unique and important context through which to study the topic. Indeed, social media are a means for the dissemination of both internally and externally generated information pertaining to firms, industries, and society in general.” According to Schlagwein and Hu ( 2016 ), social media constitutes internet-based communication and collaboration channels, widely in use since 2005, and, from an IS perspective, social media tools and their surrounding organizational and managerial structures constitute social information systems. Wakefield and Wakefield ( 2016 , p140) describe “social media technologies as an ensemble IS artefact composed of technical, informational, and relational subsystems that interact distinctly according to the context of use.” In their study, they also identify a “recent definition of social media and social networks referring to social media networks as specific types of social media platforms and Internet sites with common attributes such as (1) user profile (2) user access to digital content (3) a user list of relational ties, and (4) user ability to view and traverse relational ties” (Wakefield and Wakefield 2016 ; p144).

In a more relatable and simple definition, Miranda et al. ( 2016 ; p304) explain social media being “mainly conceived of as a medium wherein ordinary people in ordinary social networks (as opposed to professional journalists) can create user-generated news.” A few other authors like Spagnoletti et al. ( 2015 ) and Xu and Zhang ( 2013 ) commonly refer to social media as a set of interned-based technologies/applications, which are aimed at promoting the creation, modification, update and exchange of user-generated content, whilst establishing new links between the content creators themselves. Bharati et al. ( 2014 ; p258) refer to social media as a technology “not focussed on transactions but on collaboration and communication across groups both inside and outside the firm.” Lastly, Tang et al. ( 2012 ; p44) also identify social media as user-generated media, which is a source of “online information created, initiated, circulated, and used by consumers intent on educating each other about products, brands, services, personalities, and issues.”

All of the aforementioned descriptions clearly regard social media as communication tools supported by internet-based technologies for dissemination of information. Most of them acknowledge the high concentration of user generated content across such platforms. Based on our understanding of social media and the aforementioned definitions, we propose the following definition: Social media is made up of various user-driven platforms that facilitate diffusion of compelling content, dialogue creation, and communication to a broader audience. It is essentially a digital space created by the people and for the people, and provides an environment that is conducive for interactions and networking to occur at different levels (for instance, personal, professional, business, marketing, political,and societal) .

4.2 Evolution of Social Media Research in the IS Literature

In the past two decades, various issues related to social media have been examined in line with the rapid evolution of underlying technologies/applications and their appropriation to enable different types of social media usage. An analysis of 132 articles from selected IS journals suggests that publications until 2011 were still examining user-generated content as a new type of online content (Burgess et al. 2011 ). However, in the last six years, research in this field has made tremendous progress, not just in terms of its scope, but also in explicating the highs and lows associated with the use of social media. While it is difficult to pinpoint evolution on a yearly basis, it has been possible to identify the major aspects of social media research that have emerged over time. Publications between 1997 and 2017 have been reviewed here. Interestingly, only one publication of interest to this study (Griffiths and Light 2008 ) was identified between the period 1997 and 2009.

Out of the 132 studies individually reviewed here, about 21 studies examined the behavioural side of social media use. While most of the initial studies (for instance, Massari 2010 ; Garg et al. 2011 ) restricted interest to peer influence and information disclosure willingness (2010–2012), the latter studies (for instance, Gu et al. 2014 ; Krasnova et al. 2015 ) were seen to be more exploratory in examining the positive, dysfunctional, cognitive and affective, heterophily and homophily tendencies of social media users (2012–2016). There were 18 studies investigating the very popular aspect of reviews and recommendations on social networks, with 2013 being a popular year for such studies. Most of these studies (for instance, Hildebrand et al. 2013 ; Zhang and Piramuthu 2016 ) were interested in improving their understanding of the information quality of these reviews and the associated consequences (2010–2016). There were 17 studies (2011–2016) evaluating the integration of social media for varied organizational purposes . While some studies investigated the employee side (e.g., innovativeness, retention, and motivation) of social media use (for instance, Aggarwal et al. 2012 ; Miller and Tucker 2013 ), the others discussed the relationship between social enterprise systems and organizational networking (for instance, Trier and Richter 2015 ; Van Osch and Steinfield 2016 ).

Around 13 publications studied the use of social media as a marketing tool . The early studies here (2010–2013) explored consumer purchase behaviour and firm tactics, such as involving consumers in marketing strategies (for instance, García-Crespo et al. 2010 ; Goh et al. 2013 ). The later studies (2015–2016), however, became more focussed on studying social commerce across networking sites such as Facebook, MySpace, and YouTube (e.g., Chen et al. 2015 ; Sung et al. 2016 ). Ten studies were interested in online communities and blogging (see Singh et al. 2014 ; Dennis et al. 2016 ). These were mostly interested in blogger behaviours, reader retention, online content, contributing capacity, and blog visibility (2011–2016). Nine publications revealed the risks associated with the use of social media. These are either very early studies (2008–2010; for instance, Tow et al. 2010 ) or fairly recent (2014–2016) learning about scamming and farcing issues faced by users. They focus on combating issues of privacy and security, whilst trying to differentiate between fake and authentic online content (for instance, Zhang et al. 2016 ).

Up until 2015, about eight studies analysed the negative stigma attached to using social media at the workplace (for instance, Koch et al. 2013 ). While a couple of studies also revealed the positive side of social media (for instance, Lu et al. 2015 ), most were seen discussing its ill-effects on work outputs, routine performance, and clash of notions in the personal and professional space (for instance, Ali-Hassan et al. 2015 ). About seven studies were interested in exploring the relationship between social media use and value creation (for instance, Luo et al. 2013 ; Barrett et al. 2016 ) in terms of firm equity, customer retention, social position, and firm value (2010–2016). Another seven studies investigated the use of media sites to share and exchange information during natural disasters and critical events (2011–2015). Interestingly, most of the studies documenting this aspect of social media used Twitter data for their analyses (for instance, Oh et al. 2013 ; Lee et al. 2015a ). A very small percentage of studies (five studies) in 2014 and 2015 focussed on analysing the effects of social media posts that were seeking help/support from other social media users (for instance, Spagnoletti et al. 2015 ; Yan et al. 2015a ). Only a handful of studies (five studies), particularly in 2010 and 2016, were examined the use of social media in public administration and political contexts, such as open governance and transparency (for instance, Baur 2017 ; Rosenberger et al. 2017 ). Also, just about three studies (Wattal et al. 2010 ; Dewan and Ramaprasad 2014 ; Miranda et al. 2016 ) dedicated their efforts to comparing traditional media with social media . The last set of studies (2013–2016), around nine in total (for instance, Bharati et al. 2014 ; Chung et al. 2017 ), were identified as those limiting themselves to developing and testing social media constructs in relation to previously established theories and models (technology acceptance model, theory of planned behaviour, and others).

4.3 Literature Synthesis

As outlined in the previous section, social media research is evolving at a fast pace. In reviewing the shortlisted articles, various themes were identified based on the similarities observed across the issues addressed in social media research.

4.3.1 Social Media Use Behaviours and Consequences

Many scholars explore the behavioural side of social media, and interestingly, some find factors that prevent users from continuing its use. Turel and Serenko ( 2012 ) warn against excessive use of social media sites, which can result in strong pathological and maladaptive psychological dependency on social media. In a subsequent study, Turel ( 2015 ) used cognitive theory to reveal that guilt feelings associated with the use of a website can increase discontinuance intentions. Matook et al. ( 2015b ) show that online social networks can be linked with perceived loneliness, which depends on user’s active/passive engagement with social media. Krasnova et al. ( 2015 ) suggest that in response to social information consumption, envy plays a significant role in reducing cognitive and affective wellbeing of a user. However, Maier et al. ( 2015b ) disclose that, while social networking stress creators can increase discontinuance intentions, switching stress-creators and exhaustion (i.e. switching to alternatives) can reduce such intentions. Chang et al. ( 2014 ) find that dissatisfaction and regret, alternative attractiveness, and switching costs affect switching intentions. Xu et al. ( 2014 ) find that dissatisfaction from support and entertainment values, continuity cost and peer influence encourage switching between social networks.

Wakefield and Wakefield ( 2016 ) focus on Facebook and Twitter to show that excitement combined with passion acts as a favourable factor for increased social media engagement. Chiu and Huang ( 2015 ) use media communication theories to show that user gratification from social networking sites positively affects their social media usage intention. In studying virtual investment communities, Gu et al. ( 2014 ) reveal that despite benefits of heterophily, investors are allured by homophily in their interactions. Zeng and Wei ( 2013 ) analyse Flickr data and find that at the time of forming a social tie, members exhibit similar behaviour, which evolves differently later. Shi et al. ( 2014 ) examine retweet relationships and find that those with weak ties have a higher probability of engaging in content sharing. Kreps ( 2010 ) introduces poststructuralist critique to explore how closely an individual’s personality is reflected in their social media profile, such as Facebook.

Chen et al. ( 2014 ) find affective and continuance types of commitments to be good predictors of user behaviours on social media sites. Stieglitz and Dang-Xuan ( 2013 ) examine the relationship between user behaviour and sentiment to conclude that emotional Twitter messages have a higher retweet tendency. Khan and Jarvenpaa ( 2010 ) analyse event creation pages on Facebook to find that the social groups demonstrate differential interactive behaviour prior and post the midpoint of event creation. Chen and Sharma ( 2015 ) disclose that the extent of self-disclosure on social media sites depends on member attitude. Massari ( 2010 ) finds that MySpace users tend to disclose substantial personal details that put them at the risk of security and privacy breach. Xu et al. ( 2016 ) find that one’s image and moral beliefs combined with community policies and peer pressure act as deterrents to aggression on social media. Garg et al. ( 2011 ) measure peer influence in an online music community and find that peers can significantly increase music discovery. Susarla et al. ( 2012 ) examine video and user information dataset from YouTube, and find that the success of a video hugely depends on social interactions, which also determines its impact magnitude.

The review of studies related to this theme suggests that since 2010, IS researchers have focussed on examining the dysfunctional consequences of social media adoption, such as - addiction, stress, information overload, and others. Use behaviour was examined across a variety of platforms like Facebook, Twitter, MySpace, and Flickr. Media content, such as picture, video, and tweets have also been explored by the studies in this category.

4.3.2 Reviews and Recommendations on Social Media Sites

A predominant characteristic of social media networks is product/service reviews and recommendations. People are beginning to rely on others’ experiences, for instance, before making a purchase, visiting a place, or searching for accommodation.. Such online reviews complement product/service information. An early study on online travel information found that consumers invest higher trust in reviews published on government/tourism websites in comparison to those on a social media site (Burgess et al. 2011 ). Hwang et al. ( 2011 ) analysed the social bookmarking sites for impact of positive and negative reviews on collective wisdom and found that negative reviews are capable of stabilizing system performance. Dellarocas et al. ( 2010 ) suggest that online forums looking to increase reviews of lesser-known products should make information on previously posted reviews a less prominent feature. Cheung et al. ( 2012 ) empirically tested a consumer review website to conclude that argument quality, review consistency, and source are critical for assessing review credibility.

Chen et al. ( 2011 ) investigate the effect of moderation and reveal that the commentators generate high quality content to build a stronger reputation. Wei et al. ( 2013 ) developed a multi-collaborative filtering trust network algorithm for Web 2.0 with improved accuracy for filtering information based on user preferences and trusted peer users. Luo and Zhang ( 2013 ) refer to user-generated reviews and recommendations as consumer buzz to find that advocacy and consumer attitude can impact firm value. Hildebrand et al. ( 2013 ) use data from a European car manufacturer allowing self-designed products to reveal that feedback from other community members lessens uniqueness whilst increasing dissatisfaction. Centeno et al. ( 2015 ) address the skewed reputation rankings problem in movie ratings by suggesting the use of comparative user opinions. Ma et al. ( 2013 ) analyse data from Yelp to test bias in online reviews and find that frequent and longer reviews successfully combat such biases. Lukyanenko et al. ( 2014 ) demonstrate that participants tend to provide accurate information in classifying a phenomenon at a general level, and higher accuracy where they are allowed free form data. Shi and Whinston ( 2013 ) explore the possible impact of friend check-ins on social media, and find it has no positive effect in generating new user visits.

Goes et al. ( 2014 ) disclose that user popularity results in increased and objective reviews, while numeric ratings turn more varied and negative with it. Matook et al. ( 2015a ) use relationship theories to show that past recommendation experience, closeness, and excessive posting behaviour positively affect trust and person’s intention to act on the made recommendation. Yan et al. ( 2015b ) evaluate revisit intentions for restaurants, and find that food and service quality, price and value, and the atmosphere govern such intentions. Kuan et al. ( 2015 ) analysed Amazon reviews and observed that certain characteristics such as length, readability, valence, extremity, and reviewer credibility are more likely to be recognized. In a different study, Zhang and Piramuthu ( 2016 ) suggest that product/service information on seller’s websites are often limited, and propose a Latent Dirichlet Allocation model to reveal the useful complementary hidden information in customer reviews. In a parallel conversation, Wu and Gaytán 2013 suggest that buyers integrate product price with seller reviews in configuring their willingness to pay.

The review under this theme suggests that studies as early as 2010 focussed on evaluating the authenticity of product and service reviews/recommendations published online. Overall, these studies reveal that the effect of review volume is often moderated by a buyer’s risk attitude. Most studies identify that the combination of consumer’s interest and available reviews helps users choose products/services that offer best value to them.

4.3.3 Social Media and Associated Organizational Impact

Publications have also shown interest in investigating the effects of user-generated content on entrepreneurial behaviour. For instance, Greenwood and Gopal ( 2015 ) find that discourse in both traditional and user-generated media has a notable influence on IT firm founding rates. Lundmark et al. ( 2016 ) reveal that higher usage of Twitter, alongside follower numbers and retweets result in higher levels of under pricing for initial public offerings (IPO). Trier and Richter ( 2015 ) find that online organizational networking has many unbalanced multiplex relationships, mostly comprising of weak ties and temporal change. They attribute the uneven user contribution in social networking sites to discourse drivers and information retrievers. Schlagwein and Hu ( 2016 ) identify collaboration, broadcast, dialogue, sociability, and knowledge management as the social media types that serve varied organizational purposes. Claussen et al. ( 2013 ) study Facebook to conclude that social media networks can exercise management not only by excluding participants, but also by driving softer changes in incentive/reward systems.

Subramaniam and Nandhakumar ( 2013 ) study enterprise system users and find that integrating social media facilitates user interaction that helps embed relationship ties between virtual actors. Another study concerning social features in enterprise systems reveals that business interactions are less social, and highly context specific (Mettler and Winter 2016 ). Van Osch and Steinfield ( 2016 ) showed that the enterprise system user involved in social network posting will show differences in team boundary spanning activities based on their hierarchical position (leadership, team member, etc.). Benthaus et al. ( 2016 ) analyse Twitter data to find that social media management tools have a catalysing effect on employee output as they enrich the user engagement process. Gray et al. ( 2011 ) study the social bookmarking system to find that social diversity of information sources is a good predictor of employee innovativeness. Kuegler et al. ( 2015 ) show that using enterprise social networking within teams strongly influences task performance and employee innovativeness. Leonardi ( 2014 ) reveals that communication visibility increases meta-knowledge between organizations, which results in innovative products and services minus knowledge duplication. Aggarwal et al. ( 2012 ) interestingly reveal positive effects of negative employee posts on an organization’s reputation, given that such posts attract larger audience.

Miranda et al. ( 2015 ) suggest that diffusion of social media is based on an organization’s vision that offers a well-defined range of moves to choose from, with the freedom to improvise. Xu and Zhang ( 2013 ) regard Wikipedia as a social media platform and conclude that it improves information environment in the financial market and the value of information aggregation. Qiu et al. ( 2014 ) study prediction markets to find that users with increased social connections are less likely to invest in information acquisition from external sources. Miller and Tucker ( 2013 ) study the extent of social media managed by firms to report that most firm postings are centred on firm’s achievement and are not necessarily in clients’ interest. In summary, studies reviewed under this theme are focussed on analysing the impact of integrating social media within work roles in organizations. Effective management and utilization of social media is agreed to provoke employee activity, which helps in employee innovativeness, retention, and motivation. Studies also hint against ignoring social media engagement, which can reportedly have a negative impact on a company’s image.

4.3.4 Social Media for Marketing

Social media sites are now a huge part of marketing tactics, and the documented studies are a good showcase of the extent to which social media is being integrated in marketing strategies. García-Crespo et al. ( 2010 ) study the continuous interaction between customers and organizations, as it impacts the social web environment with implications for marketing and new product development. Goh et al. ( 2013 ) study the user and market generated content for engagement in social media brand community to find that it has a positive impact on purchase expenditures. Rishika et al. ( 2013 ) demonstrate how higher social media activity directly correlates with higher participation and customer patronage. Aggarwal and Singh ( 2013 ) find that blogs help managers with their products in the screening stage, and also offer leverage in negotiating better contract terms. Dou et al. ( 2013 ) research optimizing the strength of a network by adjusting the embedded social media features with the right market seeding and pricing strategies.

Oestreicher-Singer and Zalmanson ( 2013 ) reveal that the firms are more viable when they integrate social media in purchase and consumption experience, rather than using it as a substitute for soft online marketing. Lee et al. ( 2015b ) study the importance of social commerce in marketplace to find that Facebook likes increase sales, drive traffic, and introduce socialization in the shopping experience. Xie and Lee ( 2015 ) scan purchase records on Facebook to find that exposure to owned and earned social media activities positively impacts consumers’ likeliness to purchase brands. Chen et al. ( 2015 ) study music sales on MySpace to find that broadcasting, timing and content of the personal message has significant effect on sales. Qiu et al. ( 2015 ) study YouTube data to find that learning and network mechanisms statistically and economically impact video views. Sung et al. ( 2016 ) use Facebook data of universities and colleges across the US to show that people in the same class year or same major tend to form denser groups/networks. In a slightly different study, Oh et al. ( 2016 ) investigate the pricing models for an online newspaper, and find that charging for previously free online content has a disproportionate impact on word of mouth for niche and popular topics/articles. Susarla et al. ( 2016 ) find that social media initiatives succeed when a sustained conversation with likely adopters is maintained.

Studies within this theme focus on the role of community structure and structural patterns in using social media for marketing purposes. For successful social media implementation, it is important to effectively incorporate social computing with content delivery in the digital content industry with growing user population. Most studies identify meaningful conversations with customers as an important attribute of social media marketing. Also, identifying specific customer segments across social media site, for instance, members of a forum/group or organization, helps e-marketers to target specific customers based on demographic patterns and similar interests.

4.3.5 Social Media and Participation in Online Communities

There are many facets to developing and maintaining an online community, and user participation plays an integral role in it. Ray et al. ( 2014 ) identify that user engagement increases user intention to revisit an online community. Singh et al. ( 2014 ) analyse employee blog reading behaviour and show how reader attraction and retention are influenced by textual characteristics that appeal to reader sentiments. Butler and Wang ( 2012 ) find that changing content in an online discussion community affects member dynamics and community responsiveness, both positively and negatively. An early study on participation in online communities finds that different community commitments impact behaviours differently (Bateman et al. 2011 ). Chau and Xu ( 2012 ) develop a framework capable of gathering, extracting, and analyzing blog information that can be applied to any organization, topic, or product/service.

Goes et al. ( 2016 ) study goal setting and status hierarchy theories to find that glory-based incentives motivate users to contribute more user-generated content only before/until the goal is reached, with the contribution dropping significantly later. Khansa et al. ( 2015 ) examine Yahoo! Answers, and find that artefacts like incentives, membership tenure, and habit or past behaviour hugely influence active online participation. Tang et al. ( 2012 ) examine the concept of incentives on social media, particularly YouTube, for content contribution and find that a user is driven to contribute on social media based on their desire for revenue sharing, exposure, and reputation. Zhang and Wang ( 2012 ) use economic and social role theories in a Wikipedia context to show that in a collaborative network, the editor determines the total contribution towards collaborative work. Dennis et al. ( 2016 ) create a theoretical framework for corporate blogs and analyse Fortune 500 companies to find that a blog’s target audience and the alignment of blog content and its management significantly impact the visibility of that blog. Most of the studies under this theme focus on analyzing data on blogs. They highlight the importance of word of mouth, which is closely associated with user satisfaction. It also emerges from these studies that user engagement and consequent satisfaction play parallel and mediating roles within such online communities.

4.3.6 Risks and Concerns with the Use of Social Media

Social media and its associated risks have captured the attention of many authors. A very early study by Griffiths and Light ( 2008 ) focuses on the problem of media convergence, whereby a gaming website includes social media features, putting vulnerable young audience at the risk of scamming. An Australian study suggests that many users are unaware of the potential risks of disclosing personal information on social media site, or consider themselves as low risk targets (Tow et al. 2010 ). Krasnova et al. ( 2010 ) find that the ease of forming and maintaining relationships on an enjoyable social platform motivates users to disclose personal information. Their study shows that user trust in a service/network provider, and privacy control options on a networking site greatly dismiss user perceptions of associated risk. Vishwanath ( 2015 ) finds that farcing attacks on Facebook occur at two levels – victim to phishers with phony profiles and victim to phishers soliciting personal information directly from them.

To combat the privacy problem of photos, videos, and other content posted online, Fogués et al. ( 2014 ) developed a Best Friend Forever tool that automatically distinguishes friends on a user’s profile by assigning individual values based on relationship ties. Zhang et al. ( 2016 ) find that incorporating non-verbal features of reviewers can massively improve the performance of online fake review detection models. Gerlach et al. ( 2015 ) find that user perception of privacy risks has a mediating effect on the relationship between policy monetization and user willingness to share information. Burtch et al. ( 2016 ) analyse a large online crowd funding platform and report that when campaign contributors control/conceal visibility from public display, there is a negative impact on subsequent visitor’s conversion likelihood and average contributions. In a different study, Choi et al. ( 2015 ) find that information dissemination and network commonality has a high impact on individual’s perception of privacy invasion and relationship bonding that impedes transactional and interpersonal avoidances.

Studies reviewed here discuss a social contagion effect of risks associated with social media use. Recent studies (2014–2016) suggest educating audiences about the threats associated with the extent of personal information being disclosed on social media sites. They recommend government agencies to keep the users informed, and the social media sites to control some of their security features. It is necessary to define and control privacy settings across these many existing social networks.

4.3.7 Negative Stigma Attached to Social Media Use

Some studies suggest that there is a negative stigma associated with the use of social media in the workplace. In a typical case study, Koch et al. ( 2012 ) analyze three employee layers in an organization to find that new hires (users of social media sites) showed improved morale and employee engagement, some middle managers (non users) were frustrated and experienced isolation, while the senior execs were wary of social media use. In a contrasting case, Cao et al. ( 2015 ) suggest that social media has the potential to build employees’ social capital to positively influence their knowledge integration. In discussing the impact of social media on organizational life, Koch et al. ( 2013 ) find that conflicts can stem between workplace values and the values these employees ascribe to social media.

In a gender-based study on social network facilitated team collaboration, Shen et al. ( 2010 ) found that the collective intention in men was influenced by positive emotions, attitude and group norms, while the collective participation intention in women was affected by negative emotions and social identity. Huang et al. ( 2015 ) debate the concept of communicational ambidexterity to understand the conflicting demands of managing internal organization communication in contrast to open and distributed social media communication. Wu ( 2013 ) suggests information-rich networks enabled by social media tend to drive job security and employee performance. Lu et al. ( 2015 ) use the social network theory to conclude that structural and cognitive dimensions of social relationships positively impact job performance. Ali-Hassan et al. ( 2015 ) show social and cognitive use of social media has a positive influence on employee performance, while hedonic use of social media leaves a negative impact on routine performance.

These reviewed studies showcase that social networking encourages shared language and trust between employees in a workspace. Another emerging suggestion highlights that organizations should exercise policy, and use socialization and leadership-based mechanisms to counter any problems resulting from differing workplace values. Some of these studies show interest in the cognitive side of social ties that positively nurture social relationships and innovation performance.

4.3.8 Social Media and Value Creation

Studies in the extant literature have particularly focussed on the aspect of value creation within online communities. As Ridings and Wasko ( 2010 ) have observed, an online discussion group/community is a direct product of its social and structural dynamics. Porter et al. ( 2013 ) investigate firm value and find that a sponsor’s efforts are stronger with positive and direct effect on trust building. Luo et al. ( 2013 ) suggest that social media has faster predictive value than conventional online media, and that the embedded metrics like consumer ratings are leading indicators of a firm’s equity. Hu et al. ( 2015 ) develop a formative model with an aggregate online social value construct and identify factors to increase user benefits and satisfaction, ensuring customer retention via continued usage of online services. In a public organization study focussing on social networking system, Karoui et al. ( 2015 ) suggest that differing perceptions of social capital can result in actors adopting differing strategies for holding their social position within an organization. Barrett et al. ( 2016 ) find that value creation in online communities expands beyond the dyadic relationship between a firm and the community to include a more intricate relationship involving stakeholders of a wider ecosystem. Dong and Wu ( 2015 ) use data from Dell and Starbucks and find substantial evidence for online user innovation-enabled implementation increasing firm value. Overall, the studies on social media and value creation emphasize on influence of social and structural interplay on sustainability, which is visible over longitudinal examination of their relationship to one another.

4.3.9 Role of Social Media During Critical/Extreme Events

Certain authors are more interested in micro-blogging used at the time of critical/extreme events. In an attempt to filter real time news/updates from irrelevant personal messages and spam, Cheng et al. ( 2011 ) propose analysis of information diffusion patterns for a large set of micro-blogs that update emergency news. They claim that their approach (using Twitter data) outperforms other benchmark solutions to offer diverse user preferences and customized results during critical events. Cheong and Lee ( 2011 ) use Twitter data to propose a framework that is useful for Homeland Securities and Law enforcement agencies to record and respond to terror situations. Oh et al. ( 2013 ) also study Twitter data from three extreme events to find that information without any clear source is at the top, personal involvement comes second, with anxiety at third place in the list of rumour causing factors during social crisis events. Wang et al. ( 2014 ) affirm that news spreads widely through online portals. They find that news first posted even on a small news portal can be picked and reposted by a major news portal, forming a hotspot event for the news to rapidly spread over the Internet.

Lee et al. ( 2015a ) performed negative binomial analysis of the 2013 Boston marathon tragedy Tweets to find that follower numbers, reaction time, and hash tagging significantly affected the diffusion of Tweets. Oh et al. ( 2015 ) analysed Twitter data from the 2011 Egypt revolution and found that hash tags played a critical role in gathering information and maintaining situational awareness during such politically unstable phases. Ling et al. ( 2015 ) undertake a qualitative study of 2011 Thailand flooding data to conclude that social media can offer a community: structural, resource, and psychological empowerment to achieve collaborative control and collective participation. In summary, studies since 2011 have been particularly examining Twitter data, and have derived significant insights on their positive effect during critical/extreme events.

4.3.10 Social Media for Help/Support

Some users post updates on social media with an aim to seek help/support from online communities. Maier et al. ( 2015a ) find that such posts cause social overload for other users, and the psychological consequences include feelings of exhaustion, low user satisfaction, and high intentions of reducing/stopping the use of social media sites. Yan et al. ( 2015a ) find that healthcare traits of patients help them establish social connections online, which is influenced by their cognitive abilities. Spagnoletti et al. ( 2015 ) develop a user utility model for integrating social media in personalized elderly healthcare that is capable of challenging traditional organizational boundaries to transform the internal and external stakeholder engagement. Yan and Tan ( 2014 ) propose a partially observed Markov decision process model to find sufficient evidence suggesting emotional support is most significant in improving patient health. Kallinikos and Tempini ( 2014 ) study the ups and downs of having a large unsupervised social network based on patient self-reporting for gathering and examining data on patients’ health.

Limited number of studies has been recorded for this theme. These studies are fairly recent suggesting a new emerging trend, where health/support based communities are being formed. The expanse of such communities seems to be largely dependent on the information processing capacity and the range of social ties that the members of such networks can handle. Using social media to bring together people with similar health conditions suggests that informational and social support can have varying influence on patient health.

4.3.11 Public Bodies and Social Media Interaction

User-generated content from social media is becoming one of the important information channels across public administrative bodies and political contexts. Baur ( 2017 ) has developed a MarketMiner framework that massively improves the utilization of multi-source, multi-language social media content, which can be applied to areas such as open government. Rosenberger et al. ( 2017 ) use abstraction-based modelling to conceptualize the data structure, and conclude that wrapping social network application programming interfaces allow mutual integration of most user activities. Gonzalez-Bailon et al. ( 2010 ) show that political discussions in online networks are larger and deeper compared to other networks. Ameripour et al. ( 2010 ) analyse the restricted Iranian social networks, subject to surveillance and censorship to find that Internet conviviality is not an independent variable with deterministic outcomes, but is a technology shaped by economic and political forces. Although, not published in the list of journals included in this review, Kapoor and Dwivedi ( 2015 ) provided a detailed discussion on how social media was used intensively to transform electoral campaigns during India’s last general election. Similar use has also been reported in other contexts (for example, US presidential elections) by other studies.

Except one study (that is, Ameripour et al. 2010 ), the remaining reviewed under this category are very recent (2015–2016). These studies suggest the use of social media for increasing public engagement and transparency. Most of these studies used technical frameworks and modelling techniques to identify communication clusters and structures to derive insights relevant to open government and political campaigns.

4.3.12 Traditional v/s Social Media

Another set of studies investigate the differences between traditional and social media. A very early study by Wattal et al. ( 2010 ) compares the big money tactics for political campaigning with social media campaigning to reveal that Internet and the blogosphere can majorly influence campaigning and election results. Dewan and Ramaprasad ( 2014 ) examine the importance of new and old media within the music industry; they find radio positively and consistently affecting sales of songs and albums, and sales displacement from free online sampling overpowering positive word of mouth on sales. Miranda et al. ( 2016 ) compare traditional and social media to suggest that there are evils associated with the societal benefits of social media, and mass media has a detrimental effect on public discourse.

4.3.13 Testing Pre-Established Models

Some studies in literature restrict focus to pre-established models and relationships for evaluating varied aspects of social media. Fang et al. ( 2013 ) apply social network theories to suggest positive social influence on adoption probabilities. Levina and Arriaga ( 2014 ) use Bourdieu’s theory to explain the role of status markers and external sources in shaping social dynamics. Bharati et al. ( 2014 ) combine institutional theory and organizational innovation, whereby institutional pressures significantly predict absorptive capacity. Kekolahti et al. ( 2015 ) use Bayesian networks to indicate the decrease in perceived importance of communication with increase in age. Chang et al. ( 2015 ) integrate social distance with clustering methods to show shorter social distance results in satisfactory trust. Chung et al. ( 2017 ) employ the Technology Acceptance Model, and find positive effects between traveller readiness and ease of using geo-tagging. Zhao et al. ( 2016 ) use theory of planned behaviour and attribution theory to find that virtual rewards for sharing knowledge online undermine enjoyment. Yu et al. ( 2015 ) use the causation and heuristic theories to find that affect influences self disclosure indirectly by adjusting perceived benefits. Stanko ( 2016 ) employs Innovation Diffusion Theory, and finds that community interaction influences innovations that are used to aid a further innovation.

5 Discussion

In reviewing the publications gathered for this paper, commonalities have been observed in the myriad aspects of social media chosen for investigation. While many studies focussed their attention on understanding the behaviours of social media users, the others examined entrepreneurial participation and firm behaviour. A number of studies have focussed on the content being posted in online communities, several of which report on the repercussions of some of this content being used as an awareness medium during critical events and tragedies. Interesting revelations were made by authors studying the use of social media as a platform to render and/or receive help or support, and its incorporation in the field of healthcare and public administration. Value creation and the ill-effects associated with the use of social media at the workplace were also discussed. Several studies chose to test previously established hypotheses and models, while others compared traditional media with social media. Prior research has also provided insights into how firms have been using social media to market their products and services. These strategies run in parallel with the reviews and recommendations posted by users on social media sites, which have also received considerable attention in the literature. In summary, given that different types of social media platforms are emerging, and different consequences are associated with their use, research in this field will continue to evolve. This is also evidenced by the increased number of publications related to usage and impact over the past five years.

Social media platforms have essentially redefined the ways in which people choose to communicate and collaborate. An online community is a socio-technological space where a sense of communal identity drives engagement, which, in turn, enhances satisfaction (Ray et al. 2014 ). Intriguingly, social media are facilitating the emergence of virtual knowledge communities and self help networks. These web-based arrangements allow medical practice and research to access patient experience on a daily basis, which was not possible earlier. However, since research in this area is still in its early stages, it is difficult to assess the social complexity involved (e.g., stability of a networking platform that brings together patients with medical experts) in the process (Kallinikos and Tempini 2014 ).

Firms are recognizing social media as a prominent indicator of equity value that not only improves short-term performance, but also brings about long-term productivity benefits (Luo et al. 2013 ). The reviewed studies suggest that incorporatin social media in firms increases meta-knowledge (who’s who in an organization and who does what), which helps avoid knowledge duplication and promotes new ways of managing work (Leonardi 2014 ). Active management of social media has been observed to be more effective when those inside rather than outside a firm are engaged (Miller and Tucker 2013 ).

A specific line of research focuses on consumers, who substantially rely on online reviews before making any purchase decision. The research papers reviewed in this study exhibit diversity in studying authenticity of reviews for travel sites, social bookmarking and review sites, movie ratings, car manufacturing, and social media check-ins. Studies concur that there has been an exponential increase in the number of fake reviews, which is severely damaging the credibility of online reviews and putting business values at risk (Zhang et al. 2016 ). Some studies have also empirically identified consumers’ social media participation as a key metric contributing to the profitability of a business (Rishika et al. 2013 ). There evidently exists a direct correlation between consumer engagement on social media sites and their shopping intentions, which makes the issue of legitimate reviews all the more important for businesses and consumers. Although some studies have proposed models and algorithms that claim to filter authentic reviews from the rest, there is no single and straightforward solution reported yet that can fully combat this problem.

The issue of negative posts has received considerable attention in the literature. Prior research suggests that, overall, the impact of negative posts or electronic word of mouth is much higher than the positive ones that increase readership (Aggarwal et al. 2012 ). This problem is also prevalent in organizations. According to the studies reviewed here, organizations either prohibit employees from posting controversial content online, or employees themselves refrain from doing so, fearing negative repercussions. The same employees also share positive posts, and the adverse effect of the few negative posts is offset by positive ones. It is in a firm’s interests to encourage free will enterprise blogging to break down knowledge silos and yield higher employee productivity (Singh et al. 2014 ).

Businesses looking to monetize online content and social search rely heavily on substantial understanding of consumer behaviour in terms of their interaction and participation in social settings (Susarla et al. 2012 ). As consumers gain access to social platforms that offer free content consumption without an obligatory payment, the relationship between sampling and sales becomes all the more important (Dewan and Ramaprasad 2014 ). There is much research supporting the belief that online word of mouth has a critical role to play in a firm’s overall performance, and introducing a pay-wall (for previously free content) can significantly reduce the volume of word of mouth for popular content in comparison to niche content (Oh et al. 2016 ). Determining consumers’ social influence in an online community is of critical interest to managers, who seek to gain some leverage from the potential of social media (Shi et al. 2014 ). Some researchers find it difficult to distinguish social influence from users’ self selection preferences. From an analysis point of view, it then becomes necessary to separate factors affecting user membership in a social network from various types of social influence (Susarla et al. 2012 ).

The findings on the use of social media in emergencies suggests that a general user response in an online community is very different from that during a crisis, as those responses then become more reflexive. It has been observed that in times of crisis, lack of information sources coupled with too many situation reports being shared by the users of a social media platform can precipitate a rumour mill. It thus becomes incumbent on emergency responders to release reliable information, whilst trying to control collective anxiety in the community, to suppress the rumour threads (Oh et al. 2013 ). Furthermore, security concerns are increasingly common with involuntary online exposure on social media, and research on this subject suggests that information dissemination with network commonality affects privacy invasion and user bonding (Choi et al. 2015 ). It has been learnt that an individual’s or firm’s decision to withhold information in the interest of privacy can have both positive and negative effects on their utility (Burtch et al. 2016 ).

In reviewing the 132 publications on social media and social networking, it was observed that many studies relied primarily on social exchange theory, network theory and organization theory. Table  3 , shown below, lists other theories that have been used by at least two publications. There were several other theories that were used by at least once, including social role theory, game theory, structural holes theory, management and commitment theories, institutional theory, deterrence and mitigation theories, and self determination and self categorization theories. It is noteworthy that dominant IS adoption theories such as Unified Theory of Acceptance and Use of Technology (Dwivedi et al. 2017b , c ; Rana et al. 2017 ; Venkatesh et al. 2003 ), Technology Acceptance Model (Davis 1989 ) and Innovation Diffusion Theory (Kapoor et al. 2015 ) are less widely utilised.

In addition, our review of the literature on social media identified dominant research methods employed by scholars. Qualitative, quantitative, and mixed methods were used by most of these studies. Closer scrutiny of the 132 publications reviewed in this study revealed the multitude of techniques applied for gathering data. Quantitative methods employed in these studies mostly adopted analytical techniques and surveys (Table  4 ). On the other hand, publications using qualitative methods mainly used case studies and interviews to gather the required data (Table 4 ). As expected, studies employing mixed methods used a combination of analytical and conceptual techniques, alongside surveys and content analysis (Table 4 ). Table 4 summarizes the various research approaches used by publications in our corpus.

The reviewed publications were also analyzed to determine the nature of the social network that were studied. Precisely 46 websites emerged, with Facebook, online communities, Twitter, Blogs and YouTube being most frequently targeted. Networks analysed by at least two or more studies have been identified in Table  5 . The other networks that received attention from the reviewed publications include Ebay, Flickr, Flixster, Gtalk, microsoft, MSN Space, Patientslikeme, New York Times, TripAdvisor.com , and Boxofficemojo.com . Studies also focussed on websites related to online news, Q&A websites, discussion groups and forums, online radio and television, and medical sites such as Webmd.com .

5.1 Limitations and Future Research Directions

Studies, such as the one by Cheung et al. ( 2012 ), that examine aspects of popular websites, warn against consumer perceptions being under the influence of brand equity of those websites. They recommend exercising caution while generalizing such findings in the context of other websites (Cheung et al. 2012 ). Rosenberger et al. ( 2017 ) identify a similar problem with relying on publicly available data, in that the underlying abstraction makes findings valid only for the specific social media site that was analyzed, whilst significantly restricting its generalizability to other sites. In a similar vein, other studies (Krasnova et al. 2015 ; Khan and Jarvenpaa 2010 ; Tow et al. 2010 ) have acknowledged the limitation of restricting their research to a single social media site, and recommend future researchers to adopt a cross-platform perspective for drawing significant inferences.

Mettler and Winter ( 2016 ) suggest that there is a paucity of studies on Enterprise Social Systems because of its novelty, and urge researchers to fill this void. Turel and Serenko ( 2012 ) identify the lack of conceptualization in the notion of technology addiction; they recognize that the process of defining it is still in the early stages, and is being debated across communities. For researchers interested in examining aspects of Twitter, Cheng et al. ( 2011 ) recommend incorporating the location metric focused on Twitter’s geo location feature allowing users to trace the latitude and longitude of Tweets. Another recommendation for Twitter related studies comes from Benthaus et al. ( 2016 ), where they suggest researchers should study user involvement differently, based on how often users choose to ‘like’ the content of a company. As for use of social media for marketing in firms, the literature has restricted focus to the resulting marketing benefits, with limited evidence supporting the effectiveness of social platforms for enhancing employee communications (Miller and Tucker 2013 ).

For behavioural studies, researchers need to be wary of the fact that motivation for users to adopt social media is different, often contingent on their culture (Chiu and Huang 2015 ; Shen et al. 2010 . It is also important to note that behavioural reactions are susceptible to change over time, and changing habits have a role to play (Chiu and Huang 2015 ). Longitudinal research is thus always expected to offer a better understanding of the research problem when the intended behavioural reactions transfer into behaviour with time (Maier et al. 2015a ). In studying online reviews and recommendations, researchers can assume that these reviews are independent of one another and remain static over time; however, Zhang and Piramuthu ( 2016 ) suggest that this may not be true and future researchers should now concentrate on how this has evolved, and if herding behaviour exists on such online platforms. In studying behaviours, it has also emerged that users develop discontinuance intentions after continuance intentions, with the latter never being completely replaced by the former. Turel ( 2015 ) thus recommends studying the initiation of discontinuance intentions, whilst identifying the factors leading to its dominance and actual discontinuance attempts.

Matook et al. ( 2015a ) identify that there is a need to study the aspect of trust formation between individuals on social media, where no personal relationships exist (unlike sites such as Facebook). Chung et al. ( 2017 ) identify that researchers often associate the use of certain social media with young users (for instance, Maier et al. 2015b ), and fail to study the usage perceptions across various ages (Vishwanath 2015 ). Van Osch and Steinfield ( 2016 ) suggest that future researchers should explore the potential of Enterprise Social Media to gain insights into the tools that support disentanglement of team boundary spanning. Finally, researchers have established that the lifecycle of information and communication technologies tend to be emancipatory in their infancy but eventually evolve into hegemonic tools. They warn social media policymakers to be wary of reproducing this pattern with digital media; the recommendation is to involve more citizens in the development of Internet governance framework, rather than resting decisions with the members of political or economic power (Miranda et al. 2016 ).

6 Conclusions

This paper discusses the findings of 132 publications contributing to the literature on social media. Multiple emergent themes in this body of literature have been identified to enhance understanding of the advances in social media research. By building on empirical findings of previous social media research, many new studies have been successful in theorizing the nature of most social media platforms. User-generated content allows collective understanding, which is a massive machine-human knowledge processing function capable of managing chaotic volumes of information. Some key conclusions relevant to stakeholders, including researchers, have been identified here.

Social media technologies are no longer perceived just as platforms for socialization and congregation, but are being acknowledged for their ability to encourage aggregation.

In reviewing the 132 publications on social media and social networking, it was observed that most studies used social exchange theory, network theory and organization theory to support their studies.

Facebook, online communities, and twitter are the three most popular networks targeted by publications in the field of social media research.

Publications in 2011 were still reporting user-generated content as a new type of online content. However, the last six years have seen tremendous scholarly progression in discussing the many applications of social networking, highlighting the highs and lows associated with its use.

Majority of the publications reviewed in this study are focussed on behavioural side of social media, reviews, and integration of social media for marketing and organizational purposes.

Many publications in the year 2013 concentrated their efforts in investigating the very popular aspect of reviews and recommendations on social networks.

Publications have become more focussed on studying social commerce across networking sites, particularly, Facebook, MySpace, YouTube and so on between 2015 and 2016.

Publications have not shown much interest in support-seeking posts and negative stigma attached to social media use after the year 2015.

Most studies unanimously acknowledge social media for its information sharing and information exchange capabilities, with a focussed group of studies recognizing its effectiveness during natural disasters and critical events.

Almost all publications studying information sharing during natural disasters and critical events focus on Twitter data.

Publications on administration and political contexts were particularly found in 2010 and 2016, with no interest expressed in these contexts between 2011 and 2015.

With information systems now expanding beyond organizational peripheries to become a part of the larger societal context, it is important for strategic information systems research to delve into the competitive setting of dynamic social systems. Online communities are introducing extrinsic rewards that do not limit users’ intrinsic motivations. Research on such communities should expand to study the interplay between extrinisic and intrinsic rewards, particularly in terms of their ability to cultivate and sustain users’ intrinsic motivations. From an organizational perspective, research on social media should move past the conventional dyadic view of the relationship between an online community and a firm, and focus on reconceptualising online users as an ecosystem of stakeholders. Social media has re-established the dynamics between organizations, employees, and consumers. Given the rise in number of publications focussing on workplace setting since 2014, future researchers should aim to analyze stakeholders’ potential in adopting social media tools to successfully accomplish their work goals. As for the limitations of this collective review, publications reviewed here were limited to only nine journals. This potentially means studies with significant contributions to social media literature published in other journals have been overlooked. Future researchers can look to overcome such exclusions and focus on the overall review of literature on social media platforms. Future reviews may focus on reviewing articles published in a larger number of IS journals related to a specific type of social media (i.e. social networking sites, blogs), or specific issues related to social media use, such as information load, stress, and impact on productivity. Despite these limitations, our study provides a comprehensive and robust intellectual framework for social media research that would be of value to adacemics and practitioners alike.

TITLE: (“Social Media” or “social networking” or “facebook” or “linkedin” or “instagram” or “twitter”)

Refined by: DOCUMENT TYPES: (ARTICLE OR PROCEEDINGS PAPER)

Timespan: All years. Indexes: SCI-EXPANDED, SSCI, A&HCI, CPCI-S, CPCI-SSH, ESCI.

http://www.springer.com/business+%26+management/business+information+systems/journal/10796

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Kuttimani Tamilmani, Nripendra P. Rana, Pushp Patil & Yogesh K. Dwivedi

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Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019

Thomas aichner.

1 Department of Business Administration, John Cabot University, Rome, Italy.

Matthias Grünfelder

2 Johannes Kepler University Linz, Linz, Austria.

Oswin Maurer

3 Faculty of Economics and Management, Free University of Bozen-Bolzano, Bozen-Bolzano, Italy.

Deni Jegeni

In this article, the authors present the results from a structured review of the literature, identifying and analyzing the most quoted and dominant definitions of social media (SM) and alternative terms that were used between 1994 and 2019 to identify their major applications. Similarities and differences in the definitions are highlighted to provide guidelines for researchers and managers who use results from previous research to further study SM or to find practical applications. In other words, when reading an article about SM, it is essential to understand how the researchers defined SM and how results from articles that use different definitions can be compared. This article is intended to act as a guideline for readers of those articles.

Introduction

The term “social media” (SM) was first used in 1994 on a Tokyo online media environment, called Matisse. 1 It was in these early days of the commercial Internet that the first SM platforms were developed and launched. Over time, both the number of SM platforms and the number of active SM users have increased significantly, making it one of the most important applications of the Internet.

With a similarly fast pace, businesses have moved their marketing interests toward SM platforms. The presence of both businesses and users on SM has further led to a shift in how companies interact with their customers, who are additionally no longer limited to a passive role in their relationship with a company. 2 Customers give feedback, ask questions, and expect quick and customized answers to their specific problems. In addition, customers post text, pictures, and videos. Managers came to the understanding that the brand transition to SM ultimately involves a re-casting of the customer relationship, where the customer has become an ally or an enemy, not an audience. 3

In research, SM is generally used as an umbrella term that describes a variety of online platforms, including blogs, business networks, collaborative projects, enterprise social networks (SN), forums, microblogs, photo sharing, products review, social bookmarking, social gaming, SN, video sharing, and virtual worlds. 4 Given this broad spectrum of SM platforms, the applications of SM are quite diverse and not limited to sharing holiday snapshots or advertising and promotion.

As of January 2020, there are more than 110,000 publications that have the term “social media” in their title. Over the past 25 years in which these works were published, countless researchers have formulated quite varying definitions of SM—sometimes using alternative terms. In this period, the perceptions and understanding of what SM is, what it includes, and what it represents have also varied considerably. This can make it difficult for both researchers and companies to interpret and apply research findings; for example , when referring to SM in general, rather than referring to a specific type of SM, such as SN. It can be problematic to quote previous research that was carried out exclusively on one SM platform as being generalizable to SM, or to refer to results from research that defined SM as being more or less inclusive in terms of which platforms qualify as SM and which do not.

Major Applications of SM

This section serves as the background of SM functions, rather than how the definition has changed. It provides a general, although not comprehensive, overview of some of the most important applications of SM over the past two and a half decades. This is important, as it highlights that SM cover a broad variety of scopes with specific functions and applications that can differ greatly between the different types of SM. Consequently, also the purpose and the users' perceived value of using SM varies. From a research perspective, this section serves as a foundation for classifying and discussing the SM definitions that are presented in the following chapters.

Socializing with friends and family

Although not all SM platforms are specifically designed to facilitate socialization between its users, it may be considered one of the most apparent commonalities of all types of SM. 4 Sometimes referred to as online communities, these SM platforms are valuable given that people often do not perceive a difference between virtual friends and real friends, as long as they feel supported and belong to a community of like-minded individuals. 5 The SM helps to strengthen relationships through the sharing of important life events in the form of status updates, photos, etc., reinforcing at the same time their in-person encounters as well. 6

The SM has also become a common tool for communication in families. A study conducted by Sponcil and Gitimu 7 showed that for 91.7 percent of students the main reason for using SM is communicating with family and friends. In addition, 50 percent of the students communicated with their family and friends every day, and another 40 percent at least a few days a week. Williams and Merten 8 suggest that by using SM in everyday life, people strengthen the relationships with family. Especially in relation to globalization and constant migration, it has become a vital tool for maintaining contact within migrant families. The need for transnational communication between family members and the people they left behind is of great importance. 9

Romance and flirting

Several studies suggest that SM significantly influences the romantic aspects of life. Aside from facilitating human interaction, communication technologies are also shaping and defining our relationships. 10 It has been shown that SM is important in the starting phases of a relationship and has a significant influence on the relationship of many couples in the long run. 11 The SM can help when starting a romantic relationship, for example , contacting a crush through SM can have special benefits for introverts, who otherwise would avoid face-to-face contact and would otherwise communicate less. 7 Moreover, in some cases, online dating is preferable to live dating, as it gives the same feeling and allows users to avoid unnecessary discomforts. 11 Finally, rejection on SM is less painful compared with face-to-face rejection. 10 Further, users can contemplate their responses and do not have to worry about their physical appearance while conversing/chatting online, making it a less stressful environment to flirt with people on SM than face-to-face conversations. 12

Interacting with companies and brands

It is estimated that close to 100 percent of larger companies (both B2C and B2B) are using some sort of SM platform to inform their customers, gather information, receive feedback, provide after-sales service or consultancy, and promote their products or services. The key characteristic that makes SM so relevant for companies is the fact that SM allows for two-way communication between the brand and the customer. 13 Sometimes referred to as “social customer relationship management,” 14 SM can be viewed as an effective tool used to get closer to the customer. However, some studies suggest that what customers seek is somewhat different from what companies offer through SM. 14 Customers are mainly interested in communicating easily and quickly with the company. From a business perspective, the company wants to make sure customers receive the right information in a timely manner, linking the customer closer to the brand and, simultaneously, controlling the flow of information. Successful SM managers understand how an SM platform works and is used by its customers, and they then develop corporate communication tools that fit the behavior of their users. Many researchers highlight the need for customer relationship management to adapt to the rise of SM 2 to efficiently manage relationships with modern, connected, and empowered customers.

Job seeking and professional networking

Another application of SM is to connect job seekers with employers. The vast majority of Fortune 500 companies use LinkedIn for talent acquisition. 15 With more than 660 million users in 2020, it is an important tool for companies searching to expand their talent pool. This pool of individuals is extended, as the nature of SM also allows recruiters to identify and target, apart from active users, talented candidates who are passive or semi-passive and lure them to prospective job positions. 16 In fact, through SM platforms such as LinkedIn, Facebook, and Twitter, recruiters can post job advertisements to lure potential applicants who are not actively looking for a job. 17 Rather than the costly and time-consuming traditional ways of staffing with interviews and tests, hiring through SM offers recruiters the benefit of free access to prospects' profiles and an instant means of communication. For users, LinkedIn profiles allow them to create an idealized portrait by displaying their skills to recruiters and peers. 18 Indeed, LinkedIn asks members to highlight their relevant skills, promoting their abilities and strengths, urging them to complete their profiles through getting recommendations and praise from peers/colleagues and clients for their performance or skills. 19

Doing business

The SM has a considerable impact on how companies approach clients and vice versa. In addition, SM utilizing SM as a means of understanding and informing customers has become imperative for businesses to remain competitive. The SM providers have created possibilities for companies to improve their internal operations and communicate in new ways with customers, other businesses, and suppliers. 20 At the same time, companies can actively engage customers, encouraging them to become advocates of their brands. 2 This is certainly important, as users can create online customer communities, which potentially add value to the brand beyond just increased sales. 20 The engagement of customers can be beneficial, as they will frequently interact with the brand and share positive word-of-mouth since they have become more emotionally attached to the brand. 21 This electronic word-of-mouth created in SM communities helps consumers in their purchasing decisions. 22 This suggestion is important given that customers are actually more interested in other users' recommendations and word-of-mouth rather than the vendor-created product information. 23

Research questions

Reviewing the existent literature about SM applications inevitably leads to the question of whether the researchers had the same definition in mind when talking about SM, SN, online communities, and the like. It is also apparent that the focus of the researcher's interest has changed over time, and that the time when the research was conducted could have an impact on how the findings should be interpreted. Therefore, the remainder of this article aims at answering the following research questions (RQ):

RQ1: How has the definition of social media changed from 1994 to 2019? RQ2: What are the differences and commonalities in social media definitions from 1994 to 2019?

To answer the two RQ, we decided to conduct a systematic literature review (SLR). Using a multi-step SLR approach as recommended by Tranfield et al. 24 ( Fig. 1 ), we structurally examined the literature between 1994 and 2019 to find all relevant SM definitions to identify the major differences and commonalities.

Structure and process of the systematic literature review.

After identifying 88 potential papers, all the articles were read to find original definitions for SM or related terms. In addition, we used backward and forward snowballing, two methods frequently employed in academic research to find additional relevant sources based on the references used in the original publication (backward snowballing) and searched papers that cited the article (forward snowballing), respectively. 25 In combination with the SLR, the backward snowballing led to the identification of a total number of 21 original definitions, including some definitions that were published in books and conference proceedings, which were not included in the SLR.

In this chapter, we present all major definitions of SM (and synonymous terms) that were formulated from 1994 to 2019 ( Table 1 ). Table 1 further includes details about the source and the number of citations according to Google Scholar as of August 2020.

Social Media Definitions with Author Names, Source, and the Number of Citations As of August 2020

Before we assess the meaning and compare the definitions in terms of the two RQ, a few quantitative results are provided. Analyzing the 21 definitions, we found a lexical density (i.e., the percentage of nouns, adjectives, verbs, and adverbs) of 57.5 percent. The most frequently used word with 23 occurrences is “social,” followed by “people” with 12 occurrences, and “virtual,” “content,” “user,” and “network” with 8 occurrences each. In terms of two-word phrases, “social network[s]” (8 occurrences) is followed by “social media” and “social networking” (5 occurrences each), as well as “virtual communities” (VC) (4 occurrences).

Notably, the first formal definition is from 1996 and uses “computer-supported social networks” or “CSSNs,” although the term “SM” was coined about 2 years earlier. Later, researchers used different terms such as “virtual communities,” “social networks,” “social networking services,” “online social network,” “social networking sites,” “social network sites,” and “social media.” Although there are small variations in these terms, they can be classified into three categories: VC, SN, and SM. It is important to mention that all these definitions describe the same concept, but with different terms. Assessing the SM definitions that resulted from the SLR reveals that from 1997 to 2002, VC was the dominant term. In contrast, SN was used over a longer period, but it was dominant from 2005 to 2009. It was only in 2010 that researchers started using predominantly SM. But how did the definitions—independent from their terminology—change?

Throughout the observed period, the role of SM, as an enabler for human interaction as well as an avenue to connect with other users, has been a constant in defining SM. In early definitions, the focus was mainly on people and how people interact, whereas later definitions (after 2010) have largely substituted the term “people” with “user” and placed more focus on generating and sharing content. This changed focus, with regard to both the application of SM and the terminology of people versus user, may also reflect the increasingly important role of anonymity in SM. 47

The role of user-generated content is not reflected in early definitions, whereas it has become a central part of recent definitions. It was Kaplan and Haenlein 38 who first mentioned “creation,” whereas later definitions use terms such as “user-supplied content” and “user-driven platforms” in addition to “user-generated content,” which is the common term used in research and practice today.

Another notable change is that until 2009, several researchers included the common interests that linked people with each other, whereas this link is completely missing in post-2010 definitions. Again, this may be reflected by the fact that in the early days, SM users were mostly close or loosely related friends communicating with each other, whereas in recent years, SM has evolved to a set of media that are also used as a powerful tool by companies, celebrities, and influencers to reach the masses. 48

Finally, although sharing information and content is generally not the central aspect in defining SM, the terminology has changed over time. Until 2010, researchers used “exchange” or “upload,” which were substituted with the term “share” in subsequent years. The underlying meaning, however, remained the same.

Conclusions

About 60,000 articles have cited the SM definitions summarized in this article. Therefore, the value this research provides goes beyond a simple overview of the definitions and major applications of SM in the 25 years, since the term was originally coined. The result is a timeline of SM definitions that helps researchers and practitioners to quickly put the results of previous research in perspective and to avoid time-consuming research of the single definitions in different papers. Why is this necessary? This is because, based on the definition, the results may need to be interpreted in a more or less different way.

One notable result is that, although SM is one of the main research areas in social sciences (and beyond) and its landscape has been changing quickly, only a handful of scholars have made an effort to develop a definition of SM. Although some elements, for example , the fact that SM connects people, are common, the definitions are rather different from each other. The commonalities and differences highlighted in the previous section allow for the division of the definitions into two main streams: those published before 2010 and after 2010. Before 2010, SM was commonly approached as a tool of connectivity for people with common interests. After 2010, the focus changed to creating and sharing user-generated content.

These results are in line with previous research about the evolution of SM literature, which concluded that SM definitions changed over time, namely from platforms for socializing in the past to tools for information aggregation. 45 Similarly, Kapoor et al. 45 found that there was an evolution in SM definitions and a cut in the early 2010. Our research shows that there is no single or commonly accepted definition, but that several definitions have been co-existing and found broad acceptance in literature.

Future SM researchers can use these findings to better compare SM articles and avoid flaws in their theory or methodological design. Especially when comparing the results of empirical studies, it may be critical to consider both when the study was conducted and which SM definition was used as a basis for hypothesis development and data analysis. In addition, this article gives SM researchers the possibility to make an informed choice of which SM definition to use for their studies.

Given the method employed to identify the SM definitions, we are confident that this is the most comprehensive overview that includes all major publications. However, the results may be limited by the original search terms used to identify the papers to be included in the SLR. Although the use of backward snowballing should have helped in minimizing this risk, there may still be some less explicit definitions of SM that were not included in this article. In addition, non-English articles and other gray literature were not considered, which is common criticism in academic research. Future research could also try to identify the differences in how SM is defined by researchers from different scientific backgrounds, for example , marketing versus medicine versus psychology versus anthropology versus engineering versus information technology. It would also be insightful to see whether there are tendencies of certain researchers, for example , from engineering, to base their research on specific definitions rather than on others. For example, if one definition is dominant in engineering but not in medical research, this would imply that interdisciplinary research about SM applications needs to be compared more carefully, as the basic definition differs. Similarly, it would be interesting to link the use of SM definitions to the cultural or national context of where the research was carried out, for example , to identify whether European versus American versus Asian researchers have a generally different understanding of SM and its applications. These possible cultural differences in the definition or selection of an SM definition as a basis for research could be linked to the fact that in different countries and cultural clusters different SM platforms are more or less popular. 49 Overall, our research will help compare findings from SM literature more easily and avoid misinterpretations of past and future research.

Author Disclosure Statement

No competing financial interests exist.

Funding Information

This work was supported by the Open Access Publishing Fund of the Free University of Bozen-Bolzano.

170 Engaging Social Media Essay Topics to Get Started

Table of Contents

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Different Types of Social Media Essays

If you are asked to write a social media essay, then the first and foremost thing you have to do is to choose a good social media essay topic. As social media is one of the latest trending subjects, you can easily find a lot of topics and subtopic ideas on social media for writing your social media essay. If you run short of ideas, then you can also refer to sociology and media and communication essay topics.

Choosing a social media essay topic is not a big deal if you have clarity on how to present your thoughts. When you are about to choose a social media essay topic, first, consider the social media essay type you want to write. If you have a clear idea about your essay type, then you can pick the essay topics of that type, which in turn will also help to determine your writing style.

Discussed below are the three common types of social media essays.

Argumentative Essay

An argumentative essay is an essay type that is similar to debate writing. It usually defines a strong argument. When writing an argumentative social media essay, you need to select your side of the argument and support your claim with valid points and analysis from credible sources. For example, “Social Media is good or bad” is one argumentative social media essay topic where you have to pick any side, i.e., either good or bad, and support it with evidence.

Satire Essay

This type of essay is written using a satirical writing style. In general, the satire essay criticizes a subject or makes fun of an essay topic using sarcasm. A lot of creativity and a good sense of humor are required to write an engaging satirical essay. Writers often use literary elements like hyperbole and irony to present their points of view. “Social media is an addiction” is one common satirical essay topic on social media where you can humorously express the ways how people are addicted to social media with an underlying serious message.

Persuasive Essay

The main aim of a persuasive essay is to persuade your readers with your opinions or beliefs. In order to persuade your readers, you should write your essay in a logical manner. Critical thinking skill is required to write an essay of this type. “The negative effects of social media” is one example of an essay topic where you will get a wide scope to list out the negative effects and persuade your readers by stating a few real-time examples.

If you are asked to write a social media essay, then you can choose any of the three essay types depending on your writing skills and your interest. While finalizing a social media essay topic for your assignment, go with the essay topic that matches the social media essay type that you have selected, or else pick a suitable essay topic and then write it in a writing style that is argumentative, persuasive, or satirical.

List of Top Social Media Essay Topics

You can’t write an essay without a topic. In order to write an impressive essay, you have to spend some time, search, and then find a perfect essay topic that provides a wide space for you to discuss or share your opinions.

When it comes to social media, you can spot plenty of essay topic ideas related to it. To make your search process easier, here we have listed a few top interesting social media essay topics .

Amazing Social Media Essay Topics

• Is social media a social problem or a social solution?
• Cause and effect of social media
• Is social media causing more harm than good?
• Is social media good or bad for society?
• Pros and cons of using social media
• Positive and negative effects of social media
• The impact of social media on society
• How to overcome social media addiction?
• Is social media strengthening relationship bonds or breaking relationship bonds?
• The world before and after social media.
• Impact of the growth of fake profiles on social media platforms
• Is social media instigating stalking and kidnapping
• Social media and globalization
• Use of social media to spread religious Hatred
• Impact of social media on public relations practice
• Impact of social media in the workplace
• Social media among the student population
• Great things people owe to social media
• Discuss the role of social media trends in health and education
• Why it is believed that social media promotes radicalization?
• Social media networking sites are controlling people’s minds: Explain with justification
• Social media becomes the lifeline of the 21 st century: Discuss
• Discuss the impact of social media on career selection and development
• New Social Media Marketing Tools.
•   The Impact and Effect of Social Media on a Brand, its Image and Reputation.
•   Twitter and Social Media Competition.
•   Social Media as Part of PR & Marketing Strategy.
•   Things you treasure.
•   Things that inspire you.
•   Favorite tools you use to make your life easier.

Powerful Social Media Essay Topics

• Why is Twitter popular among celebrities?
• Advantages and disadvantages of Facebook
• Why do professionals use LinkedIn?
• Is social media aiding cyberbullying?
• The regulation of social media to produce a balanced society
• The great things we owe to social media
• Is social media used for mass surveillance?
• Is social media corrupting the idea of democracy?
• Do social media promote radicalization?
• Are social media sites productivity killers?
• The effect of fake identities on social media
• The adverse impact of social media should fight against
• Is social media promoting a healthy or unhealthy lifestyle?
• Can the world survive without social media?
• Do social media create isolation?
• Is social media can be used as a weapon to defame a person?
• Is social media platforms responsible for killing the productivity level of people?
• How does social media influence local craftsmanship to get a national and international platform?
• Impact of social media on promoting creativity among people
• Are people get entrepreneurial inspiration from social media platforms?
• Is social media making us narcissistic?
• How has social aid fought against racism?
• What are the negative influences caused by social media?
• Why is social media bad?
• Explain how social media influences the mental health of the children
• Role of social media in economy

Social Media Essay Topics on Youth

• The impact of social media on youth
• The impact of social media on education
• How has social media transformed education?
• Should youths be taught to be cautious about what they post online?
• Is social media a source of depression in young people?
• The right age to join social media
• Why should parents not allow minors on social media without supervision?
• Should under-aged children be allowed to own social media accounts?
• Are teenagers more comfortable talking on social media rather than face-to-face?
• How has social media affected youth’s moral behavior?
• Is it important to restrict adolescents from using social media platforms?
• Why should children not have social media?
• Effect of social media on youth

Social Media Essay Topics on Business

• The impact of social media on business
• Social media has opened a new way of doing business.
• How has social media transformed the world of business?
• Is social media the best platform to do business?
• How has social media made digital marketing possible?
• The importance of social media online presence for individuals and businesses
• The process of hiring on social media
• Business promotions on social media
• Is YouTube the best place to earn money?
• The impact of aggressive marketing on T.V. and social media
• Is Facebook the place for business marketing?
• Do managers have the skill to implement social media marketing?
• Social media and culture problems
• Use of social media platforms for strengthening brand identity and image
• Discuss some of the best social media promotional tool
• Pay transparency between creators  and brands
• How business organizations can use the power of social media storytelling?

Brilliant Social Media Essay Ideas

• How has social media transformed psychological education?
• Hate culture on social networking platforms.
• The culture of photography on social media
• Can social media dating be considered real?
• Has social media killed in-person conversations?
• Understanding different social media platforms
• Using social media to promote a cause
• The implications of social media on communication patterns
• Relevant theories that support the political power of social media.
• How do social media lead to rebellious social movements?
• Is social media an effective platform for communication?
• Do social media increase employment rates?
• Has social media destroyed real-life communication?
• Is social media building complexes in people?
• Is social media bad for relationships?
• Should social media sites be banned?
• Is it possible to live life without social media?
• Crimes that happen through social media
• Security risks involved in social media
• Is social media promoting social division?
• Do governments ensure laws to censor content on social media?
• What is the relationship between social media and body image perception?

Outstanding Social Media Essay Topics

• Social Media and Stalking
• Account Management Problems in Social Media
• Do social media influence activism and revolution on the world stage?
• Social media in enhancing happiness
• The role of social media in promoting real estate
• What is the real value of social media?
• The impact of social media on food culture
• Is it good to post personal information on Social Media platforms?
• Social media issues related to race and religion
• The impact of social media on public relations practice
• The freedom of speech in social media
• The impact of social media within the workplace
• Is the fashion industry embracing social media?
• How can social media change the attitude of youths?
• The role of social media in the life of a musician.
• The effect of social media on the purchase decision of people.
• How do social media influence social awareness in the world?
• Should educational institutions block social media sites on their laboratory computers?
• Will social media change the future of international politics?
• Privacy in Social Media

High-quality Social Media Essay Questions

• Role of social media in sports
• Role of social media in curing health
• Industry performance and social media marketing
• Discuss the role of social media sites in spreading misinformation and manipulated news
• Critical analysis of the impact of social media on political activism
• Role of social media in creating physical and mental health issues for children and adolescents
• Challenges teenage girls face when using Facebook and Instagram
• How the increased use of social media is increasing the risk of cyberbullying?
• Discuss the reasons that made social media popular over the past few years
• Analysis of the relationship between social media usage and brand engagement
• Critical Analysis of the role played by social media during the COVID-19 pandemic
• How has social media blurred the distinction between public and private?
• Describe the factors that influence business communication over social media platforms

Excellent Social Media Essay Prompts

• How to use social media to create an identity?
• The role of social media in the contemporary world
• The ethical issues associated with social media
• Social media in second language learning
• Rumors in Social Media and their impact on people
• Social media communication and friendship
• Direct selling on social media platforms
• The adverse impacts of social media on women
• Is social media a good theatre platform?
• Youth’s aggression and social media
• Social media and family
• Fake News in the age of social media
• Student cross-cultural activism in social media
• Social media and the shopping behavior of college students
• Should there be a kid-friendly social media website?
• Social media and the wrong use
• Social media and fighting war
• Social media and student performance
• Social media and cross-cultural communication

Trending Social Media Essay Topics

• Prepare a case study on Online Violence that happens on social media platforms like Facebook and Twitter.
• Explain the impact of social media on the activist movement.
• How fitness clubs can leverage social media?
• How do social media affect the political participation of millennials?
• Why Facebook acquired WhatsApp?
• How and why should we use Instagram?
• Write about Instagram’s popularity and its impact on society.
• New Social Media Tools for Photographers
• Discuss the dangers of social media in the context of Media ethics.
• Analyze the impact of influencer marketing on consumer behavior.

Till now, we saw a list of interesting social media essay topic ideas. From the above-mentioned list, you can choose to write a social media essay on any topic based on your choice. Once you have selected a perfect social media essay topic, then you can go ahead and start writing the social media essay.

Social Media Essay Writing Tips

Discussed below are a few important tips for writing a social media essay.

• Like every other essay, social media essays should also be structured properly. So, structure the essay using a standard social media essay format that contains essential elements like the introduction, body, and conclusion paragraphs.
• The introduction paragraph should start with a hook sentence, and it should contain a catchy thesis statement and keywords related to the topic of your essay.
• In the introductory sentence of your essay, use statistics, facts, or famous quotes as a hook sentence.
• In the body section of your essay, write your thoughts or ideas in 3 or 4 paragraphs. When writing your body paragraphs, be sure to use an argumentative, persuasive, or sarcastic writing style in order to clearly present your thoughts or ideas to your readers.
• To make your readers believe your opinions, provide examples or evidence from credible sources as proof.
• Make sure to cite sources of all the references you have used at the end of the essay to avoid plagiarism issues.
• The conclusion paragraph should summarize all your main points and should contain a relevant call to action.
• Your essay should be simple, logical, and concise.
• Use transition words to make the essay narration natural.
• Do a complete revision of your essay. Remember, the final draft of your essay should not contain any grammar, spelling, or punctuation errors.

We hope you are now clear with the important tips for writing a social media essay. In this blog post, we have shared only a few top interesting social media essay topics. For more essay topic ideas on social media, you can reach out to us.

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Social Media in Enhancing Social Relationships and Happiness

Introduction, technology enhancing relationships, negative impacts on relationships, works cited.

A defining characteristic of the 21st century has been the invention of many novel technologies which have changed the way in which human beings operate.

One aspects of human life which has been profoundly impacted by technological advancement is communication. Communication has been transformed by technology and by social networking tools which have become very popular attracting millions of users all over the world.

Arguments have been advanced that social media and technology have a negative impact on relationships since they decrease intimacy. This paper will argue that social media and technology play a crucial role in enhancing social relationships and happiness. The paper will demonstrate that social media helps people to maintain their primary relationships and hence has a positive impact on happiness.

Technology and social media have assisted people to communicate more efficiently and frequently than was possible in the past. This is a good attribute since Communication is the cornerstone on which all successful relationships are built. Social media and technology assist to foster and maintain relationships where the people live in different geographical regions. Through these tools, people from different countries are able to interact and socialize with relative ease.

Mukherjee reveals that technology such as the phone enables her to stay in touch with her sister who lives far away. This contact is very important since it enables them to enhance their deep relationship (413). Without technology and social media, communication between people who live far away would be rare. It would therefore be harder to foster intimacy and the relationships would therefore suffer.

Social media and technology enables people to communicate better by helping them overcome setbacks that are inherent in traditional means of communication. Research indicates that the anonymity which is afforded by online communication gives confidence to people with low self-confidence in real life (Griffiths and Hussain 564).

As such, people who are unlikely to create relationships in the real world can do that through social media tools. Wright suggests that the distance associated with online communication creates a feeling of safety that enables people to make connections that they would not on a face-to-face scenario (433). Social media assists individuals to experiment with positive communication styles such as assertiveness.

Social media may result in the enhancement of social lives by giving people who would never have met an opportunity to do so. While it is true that friendships in social networks may appear shallow, the tools enable people to socialize and keep in touch with friends whom they would really interact with in real life.

People are therefore given the opportunity to maintain friendships which would otherwise wither away without these tools. Social media also enables people to widen their circles of friends since it is easy to meet and befriend new people online. In the online environment, relationships can be strong since they are based on interests and personal attributes rather than physical attributes or even social standings (Albrechtslund 25). These relationships can then grow to become strong primary relationships.

Social media assists in the forging of social bonds. Even so, the bonds forged online are not as strong as those made through face-to-face contact. Wright reveals that the internet results in people declaring friendships on the basis of very flimsy connections (433).

This is true since sites like Facebook enable people to be friends with people whom they do not communicate with or even share any interests with. In addition to this, social media results in the creation of many shallow relationships as opposed to having a few meaningful relationships in the real world. The intimacy that is present in the primary relationships is therefore lost because of social media.

There is a major concern that social media and technology poses a threat to the traditional fabric of effective communication. This threat is manifest in a number of ways. To begin with, social media reduces the time that would be spent on face-to-face communication. Wright asserts that the more time people spend engaged in their online relationship the less time they spend in their real relationships (433).

The real relationships therefore suffer as people use time and effort on the many online relationships which are mostly shallow. Another way in which social media negatively affects traditional communication is because online communication makes excessive usage of shorthand and informal speech patterns. Wright states that such a trend may affect how we relate to each other in the offline world with negative effects (433).

Social networking tools have gained great relevance in contemporary society, and are today an integral part of communication for many people. Without social media and technology, interactions between people would be limited and this would result in less happiness.

From the arguments presented in this paper, it is clear that technology has had a great impact on human communication. From this paper, it can be authoritatively stated that social media and technology have had a positive impact on communication and by extension the relationships between individuals.

Albrechtslund, Anders. “Online social networking as participatory surveillance”. First Monday , 13.3 (2008): 23-27.

Griffiths, Mark and Hussain Zaheer. “Use of Massively Multi-Player Online Role-Playing Games: A Pilot Study”. Int J Ment Health Addiction 7.5 (2009): 563–571.

Mukherjee, Bharati. “Two ways to belong in America.” Patterns for college writing . Ed. Kirzner, Laurie and Mandell Stephhen. Boston: Bedford/St. Marin Press, 2001. Print.

Wright, Alex. “Friending, Ancient or Otherwise.” Patterns for college writing . Ed. Kirzner, Laurie and Mandell Stephhen. Boston: Bedford/St. Marin Press, 2001. Print.

• Gender and Cultural Studies: Intimacy, Love and Friendship
• Human Interaction Face-to-Face and Online
• Friendship from a Sociological Perspective
• Introduction to Sociology: Theorist of Choice
• Can Social Order Emerge Spontaneously?
• Why Do We Behave as Other Expect Us to?
• The Game Changer
• Should the Legal Drinking Age be Changed to 18?
• Chicago (A-D)
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IvyPanda. (2018, October 31). Social Media in Enhancing Social Relationships and Happiness. https://ivypanda.com/essays/social-media/

"Social Media in Enhancing Social Relationships and Happiness." IvyPanda , 31 Oct. 2018, ivypanda.com/essays/social-media/.

IvyPanda . (2018) 'Social Media in Enhancing Social Relationships and Happiness'. 31 October.

IvyPanda . 2018. "Social Media in Enhancing Social Relationships and Happiness." October 31, 2018. https://ivypanda.com/essays/social-media/.

1. IvyPanda . "Social Media in Enhancing Social Relationships and Happiness." October 31, 2018. https://ivypanda.com/essays/social-media/.

Bibliography

IvyPanda . "Social Media in Enhancing Social Relationships and Happiness." October 31, 2018. https://ivypanda.com/essays/social-media/.

Types of Social Media Users

One of the many changes brought about by the Digital Revolution was the appearance of social media websites and phone applications that have transformed the way people communicate and share news, opinions, facts, and ideas in the 21 st century.

For the first time in history, people went from being passive consumers of information to its creators, as they are now able to share everything they experience not only through text, but also through videos, photos, songs, and a variety of other means. Based on how many social media platforms individuals use and how actively they participate there, users can be divided into the following six categories: no-shows, newcomers, onlookers, cliquers, mix-n-minglers, and sparks.

Before proceeding to explain the differences between these groups, it is important to understand what the term “social media” actually means. This term is often confused with a subtype of social media – social networks such as Facebook and Twitter, but it is, in fact, much broader. Evans defines it as “participatory online media where news, photos, videos, and podcasts are made public via social media websites through submission” (46).

Thus, social media includes not only one’s personal profile created for communication with others, but it also consists of a range of other services like YouTube, SoundCloud, Wikipedia, Pinterest, Tumblr, and phone applications such as Snapchat, Instagram, and Foursquare, to name just a few. These tools use different kinds and combinations of content, such as visual, textual, and auditory, but their common trait is that their users, who can be a teenager in Malaysia or a professor in Germany, are the ones generating their content.

Currently, social media is used not only for daily communication by individuals, but also by politicians, governments, and companies. Statistics best demonstrate its growing importance in everyday life. As of 2015, 65% of adults in America use social media sites, compared to only 11% ten years earlier (Loechner par. 1). The use of social media also becomes more and more widespread, regardless of demographic differences.

For example, in 2005 only 2% of those 65 and older used social media, while currently, this number has grown to 35% (Loechner par. 4). There are no significant gender and racial differences between social media users, and the main demographic difference concerns individuals’ level of income and their place of living – urban or rural areas (Loechner par. 5-7). This difference thus does not mean that these people do not want to use social media, but rather that they do not have the necessary technology or infrastructure for that.

Therefore, when it comes to the classification of social media users, the two most important characteristics are their level of participation (how often they post something or otherwise engage with the website) and the degree of their exposure to different platforms (how many sites they use). Based on these two criteria, Dyer writes about a six-group classification of social media users: no-shows, newcomers, onlookers, cliquers, mix-n-minglers, and sparks (par. 6-11).

Common traits of no-shows and newcomers are low exposure and passive participation on social media platforms. No-shows, or those who created a profile but rarely or almost never use it, make up about 41% of social media users. They are typically elderly people who do not trust new media and are not interested in using it (Dyer par. 6). Newcomers are slightly more active than no-shows as they use social media, namely social networks, to maintain their real-life relationships, and they represent about 15% of users. However, newcomers usually join these websites not because they are genuinely interested but because they did not want to feel “left out” (Dyer par. 7). The network of choice for these groups is usually Facebook.

On the other side of the spectrum are the onlookers, who, while being passive participants, are exposed to more social media platforms. They make up about 16% of all users, and they frequently visit social media websites to learn the news from the lives of others but rarely post themselves. Onlookers are silent watchers because they like to maintain tight control of their personal information (Dyer par. 8).

Their complete opposites are the cliques, making up about 6% of social media users. Just like no-shows and newcomers, cliquers’ presence on social media is usually limited to one network, mainly Facebook. However, they participate actively by sharing photos and posting and commenting on status updates. Cliquers are usually known only within their smaller circle of friends and acquaintances, but they are quite influential within this circle (Dyer par. 9).

Finally, there are two groups of users who are present across several social media platforms where they actively create and engage with content. The more populated group, representing 19% of all users, has been labeled as mix-n-minglers. Apart from their regular day-to-day communication with their friends, mix-n-minglers use social media to learn the latest news and to follow influential people and brands.

When communicating online, mix-n-minglers both maintain old relationships and create new ones with other active users (Dyer par. 10). Sparks, the rarest group of users, representing only about 3% of total users, are just very active mix-n-minglers. For sparks, social media is another tool for self-expression: rather than merely following others, they actively create content and become the ones who are followed (Dyer par. 11). They do not just listen to online conversations – they shape them.

Classification based on participation and exposure is important because, as research indicates, it can also reveal additional information about the personality characteristics of users in each category. On-lookers, mix-n-minglers, and sparks are more likely to be teenagers and young adults, as Millennials (those born in the 1990s and later) grew up in the digital era and are thus considered “digital natives” (Correa, Hinsley, and Zúñiga 252).

For them, social media is part of their entire life experience, while “digital immigrants”, or those in their 40s and older, see it as a change to which they need to adapt (Correa, Hinsley, and Zúñiga 252). Elderly people and adults thus mostly fall in the categories of no-shows and newcomers. Apart from age differences, this classification also reveals different lifestyle choices and personality traits: the more actively people participate in social media, the more extraverted and open to new experiences they tend to be (Correa, Hinsley, and Zúñiga 252).

This classification thus provides many insights for anyone interested in understanding how people use and engage with social media. Most importantly, it can help marketing and advertising professionals reach out to their potential customers by placing advertisements on platforms they frequently visit and by adjusting the content to this specific group. For similar reasons, it also serves as an important networking and political campaigning tool. Therefore, those who would like to use social media for professional purposes should consider the kind of users they are looking to engage – no-shows, newcomers, onlookers, cliquers, mix-n-minglers, or sparks – and then choose the appropriate platform and methods for doing so.

Works Cited

Correa, Teresa, Amber Willard Hinsley, and Homero Gil De Zúñiga. “Who Interacts on the Web?: The Intersection of Users’ Personality and Social Media Use.” Computers in Human Behavior 26.2 (2010): 247-53. Web.

Dyer, Pam. “The 6 Types Of Social Media Users.” Social Media Today . 2012. Web.

Evans, Dave. Social Media Marketing: An Hour a Day . Indianapolis, Indiana: John Wiley & Sons, 2012. Web.

Loechner, Jack. “65% Of All American Adults Using Social Media.” MediaPost.  2015. MediaPost Communications . Web.

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StudyCorgi. (2022, March 8). Types of Social Media Users. https://studycorgi.com/types-of-social-media-users/

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The Often Overlooked Positive Side of Social Media

What healthy tech use actually looks like..

Updated May 16, 2024 | Reviewed by Jessica Schrader

• Young Americans flourish digitally, feeling connected and benefiting from positive social comparison.
• Social comparison online can inspire well-being, especially with similar peers and inspiring content.
• Social media can strengthen teen friendships and support, enhanced by parental involvement and digital skills.

Yes, social media poses many challenges. They are designed to keep us hooked and release the neurotransmitter dopamine that makes us spend way more time on it then we intended to. And yes, specifically for young female adolescents, image-based platforms can significantly impact body image and self-esteem . But , social media can also lead to digital flourishing, inspiration, feelings of loving connection and social support.

Do these positive effects make up for all the negative ones? Probably not. But, thinking about the problems from a solution-oriented, positive framework can broaden the ways in which we can think about solving such issues. That is, in addition to pushing for phone-free schools and norms to push the age limit for social media use to 16 years, as proposed in Jonathan Haidt’s new book The Anxious Generation, we can think about what healthy and nourishing technology looks like that fosters well-being, resilience , and character strengths in young adults. We need to know what “healthy” tech use actually looks like to foster it.

My research is based on the framework of positive psychology, which explores ways in which we can live our best lives, rather than lives in the absence of illness. Over the past 10 years, I have explored ways in which media in general, as well as new media such as social media and computer-mediated communication, can lead to happiness and fulfillment for ourselves as well as prosociality and greater connectedness to others.

Here are three key insights from positive media psychology:

1. Young Americans do digitally flourish. With a sample representative of the American population, my recent research revealed that younger individuals (18-34) perceive themselves to flourish digitally more than older individuals, even when controlling for the amount of time spent communicating online in general. Young adults specifically indicated feeling more connected when communicating digitally and engaged in positive social comparison more so than older adults. The latter finding specifically speaks against a lot of earlier research, and press releases for that matter, that showcase the detriments of online social comparison for well-being. But, if we look closely, more recent evidence accumulates that indicates positive well-being effects from social comparison processes online.

2. Social comparison online can lead to inspiration and positive well-being effects. A recent review on the role of social comparison on social media from one of my colleagues from the University of Nuremberg shows that social comparison can lead to well-being for specific people under specific conditions. For example, one of my own studies showed that when college students share inspiring content on Facebook with others, over time, they feel more love and compassion toward others. In another study , we found that inspiring social media and online video use, but not overall time spent on social media, was positively related to everyday experiences of gratitude , awe , vitality and prosocial motivations and behaviors. Similarly, research from Sheffield Institute in the U.K. further shows that social comparison on Instagram is more likely to lead to inspiration when adolescents compare themselves to similar others instead of unachievable influencers. Thus, one of the conditions for whether social comparison may lead to positive or negative effects also stems from the content we consume and the people we follow. So, let’s keep in mind: social comparison is not always bad and young adults do experience inspiration online that is oftentimes overlooked.

3. Social media strengthens teens' friendships more so than it harms them. We are living in a digitized world. And while us old millennials picked up the home phone to talk to our friends for hours in our room, today teens do this on their mobile device. In a Pew Research study from 2022 that surveyed U.S. teens 13-17 years of age, 80% of teens say that social media makes them more connected to what’s going on in their friend’s life, 71% say they have a place where they can show their creative side, and 67% say they like that they have people on social media who can support them through tough times. Moreover, a teenager's mindset matters . The Pew study also revealed that those who believe social media has a general positive effect on their peers also experience more positive personal experiences than those that believe social media has an overall negative effect on their peers. Such a positive outlook on technology can be influenced by a multitude of factors, but specifically for young teenagers , parents play an active role in their kids' digital lives. In fact, parental involvement can be the deciding factor whether a teen digitally flourishes or not. In a study I co-authored that was just published last month, in April 2024, in the Journal of Child Development , we tracked adolescents’ (11-21 years of age, average age 15) digital flourishing for a year and found that for half of the sample their digital flourishing score was high to begin with and remained mostly stable over time (with slight increases in positive social comparison). For the other half of the sample, digital flourishing was lower to begin with and specifically self-control decreased over time. What differentiated the two groups was that the first, highly flourishing group, had parents with high digital skills and a keen investment into their teenager’s tech live.

Don’t get me wrong. I am no denier of the problems that social media brings and I'm all for new COPPA2.0 regulations and other initiatives put forth by admirable institutions such as The Center for Humane Technology and the Digital Wellness Institute. But when we approach these problems from a positive psychology perspective, we might discover resources and strength in the consumer and tech platforms themselves that we can leverage to avoid or lessen the harm and promote thriving.

Sophie H. Janicke-Bowles, Ph.D., is a positive media psychologist working as an Associate Professor at Chapman University in California.

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Academic Essay Writing Made Simple: 4 types and tips

The pen is mightier than the sword, they say, and nowhere is this more evident than in academia. From the quick scribbles of eager students to the inquisitive thoughts of renowned scholars, academic essays depict the power of the written word. These well-crafted writings propel ideas forward and expand the existing boundaries of human intellect.

What is an Academic Essay

An academic essay is a nonfictional piece of writing that analyzes and evaluates an argument around a specific topic or research question. It serves as a medium to share the author’s views and is also used by institutions to assess the critical thinking, research skills, and writing abilities of a students and researchers.  

Importance of Academic Essays

4 main types of academic essays.

While academic essays may vary in length, style, and purpose, they generally fall into four main categories. Despite their differences, these essay types share a common goal: to convey information, insights, and perspectives effectively.

1. Expository Essay

2. Descriptive Essay

3. Narrative Essay

4. Argumentative Essay

Expository and persuasive essays mainly deal with facts to explain ideas clearly. Narrative and descriptive essays are informal and have a creative edge. Despite their differences, these essay types share a common goal ― to convey information, insights, and perspectives effectively.

Expository Essays: Illuminating ideas

An expository essay is a type of academic writing that explains, illustrates, or clarifies a particular subject or idea. Its primary purpose is to inform the reader by presenting a comprehensive and objective analysis of a topic.

By breaking down complex topics into digestible pieces and providing relevant examples and explanations, expository essays allow writers to share their knowledge.

What are the Key Features of an Expository Essay

Provides factual information without bias

Presents multiple viewpoints while maintaining objectivity

Uses direct and concise language to ensure clarity for the reader

Composed of a logical structure with an introduction, body paragraphs and a conclusion

When is an expository essay written.

1. For academic assignments to evaluate the understanding of research skills.

2. As instructional content to provide step-by-step guidance for tasks or problem-solving.

3. In journalism for objective reporting in news or investigative pieces.

4. As a form of communication in the professional field to convey factual information in business or healthcare.

How to Write an Expository Essay

Expository essays are typically structured in a logical and organized manner.

1. Topic Selection and Research

• Choose a topic that can be explored objectively
• Gather relevant facts and information from credible sources
• Develop a clear thesis statement

2. Outline and Structure

• Create an outline with an introduction, body paragraphs, and conclusion
• Introduce the topic and state the thesis in the introduction
• Dedicate each body paragraph to a specific point supporting the thesis
• Use transitions to maintain a logical flow

3. Objective and Informative Writing

• Maintain an impartial and informative tone
• Avoid personal opinions or biases
• Support points with factual evidence, examples, and explanations

4. Conclusion

• Summarize the key points
• Reinforce the significance of the thesis

Descriptive Essays: Painting with words

Descriptive essays transport readers into vivid scenes, allowing them to experience the world through the writer ‘s lens. These essays use rich sensory details, metaphors, and figurative language to create a vivid and immersive experience . Its primary purpose is to engage readers’ senses and imagination.

It allows writers to demonstrate their ability to observe and describe subjects with precision and creativity.

What are the Key Features of Descriptive Essay

Employs figurative language and imagery to paint a vivid picture for the reader

Demonstrates creativity and expressiveness in narration

Includes close attention to detail, engaging the reader’s senses

Engages the reader’s imagination and emotions through immersive storytelling using analogies, metaphors, similes, etc.

When is a descriptive essay written.

1. Personal narratives or memoirs that describe significant events, people, or places.

2. Travel writing to capture the essence of a destination or experience.

3. Character sketches in fiction writing to introduce and describe characters.

4. Poetry or literary analyses to explore the use of descriptive language and imagery.

How to Write a Descriptive Essay

The descriptive essay lacks a defined structural requirement but typically includes: an introduction introducing the subject, a thorough description, and a concluding summary with insightful reflection.

1. Subject Selection and Observation

• Choose a subject (person, place, object, or experience) to describe
• Gather sensory details and observations

2. Engaging Introduction

• Set the scene and provide the context
• Use of descriptive language and figurative techniques

3. Descriptive Body Paragraphs

• Focus on specific aspects or details of the subject
• Engage the reader ’s senses with vivid imagery and descriptions
• Maintain a consistent tone and viewpoint

4. Impactful Conclusion

• Provide a final impression or insight
• Leave a lasting impact on the reader

Narrative Essays: Storytelling in Action

Narrative essays are personal accounts that tell a story, often drawing from the writer’s own experiences or observations. These essays rely on a well-structured plot, character development, and vivid descriptions to engage readers and convey a deeper meaning or lesson.

What are the Key features of Narrative Essays

Written from a first-person perspective and hence subjective

Based on real personal experiences

Uses an informal and expressive tone

Presents events and characters in sequential order

When is a narrative essay written.

It is commonly assigned in high school and college writing courses to assess a student’s ability to convey a meaningful message or lesson through a personal narrative. They are written in situations where a personal experience or story needs to be recounted, such as:

1. Reflective essays on significant life events or personal growth.

2. Autobiographical writing to share one’s life story or experiences.

3. Creative writing exercises to practice narrative techniques and character development.

4. College application essays to showcase personal qualities and experiences.

How to Write a Narrative Essay

Narrative essays typically follow a chronological structure, with an introduction that sets the scene, a body that develops the plot and characters, and a conclusion that provides a sense of resolution or lesson learned.

1. Experience Selection and Reflection

• Choose a significant personal experience or event
• Reflect on the impact and deeper meaning

2. Immersive Introduction

• Introduce characters and establish the tone and point of view

3. Plotline and Character Development

• Advance   the  plot and character development through body paragraphs
• Incorporate dialog , conflict, and resolution
• Maintain a logical and chronological flow

4. Insightful Conclusion

• Reflect on lessons learned or insights gained
• Leave the reader with a lasting impression

Argumentative Essays: Persuasion and Critical Thinking

Argumentative essays are the quintessential form of academic writing in which writers present a clear thesis and support it with well-researched evidence and logical reasoning. These essays require a deep understanding of the topic, critical analysis of multiple perspectives, and the ability to construct a compelling argument.

What are the Key Features of an Argumentative Essay?

Logical and well-structured arguments

Credible and relevant evidence from reputable sources

Consideration and refutation of counterarguments

Critical analysis and evaluation of the issue 

When is an argumentative essay written.

Argumentative essays are written to present a clear argument or stance on a particular issue or topic. In academic settings they are used to develop critical thinking, research, and persuasive writing skills. However, argumentative essays can also be written in various other contexts, such as:

1. Opinion pieces or editorials in newspapers, magazines, or online publications.

2. Policy proposals or position papers in government, nonprofit, or advocacy settings.

3. Persuasive speeches or debates in academic, professional, or competitive environments.

4. Marketing or advertising materials to promote a product, service, or idea.

How to write an Argumentative Essay

Argumentative essays begin with an introduction that states the thesis and provides context. The body paragraphs develop the argument with evidence, address counterarguments, and use logical reasoning. The conclusion restates the main argument and makes a final persuasive appeal.

• Choose a debatable and controversial issue
• Conduct thorough research and gather evidence and counterarguments

2. Thesis and Introduction

• Craft a clear and concise thesis statement
• Provide background information and establish importance

3. Structured Body Paragraphs

• Focus each paragraph on a specific aspect of the argument
• Support with logical reasoning, factual evidence, and refutation

4. Persuasive Techniques

• Adopt a formal and objective tone
• Use persuasive techniques (rhetorical questions, analogies, appeals)

5. Impactful Conclusion

• Summarize the main points
• Leave the reader with a strong final impression and call to action

To learn more about argumentative essay, check out this article .

5 Quick Tips for Researchers to Improve Academic Essay Writing Skills

Use clear and concise language to convey ideas effectively without unnecessary words

Use well-researched, credible sources to substantiate your arguments with data, expert opinions, and scholarly references

Ensure a coherent structure with effective transitions, clear topic sentences, and a logical flow to enhance readability 

To elevate your academic essay, consider submitting your draft to a community-based platform like Open Platform  for editorial review 

Review your work multiple times for clarity, coherence, and adherence to academic guidelines to ensure a polished final product

By mastering the art of academic essay writing, researchers and scholars can effectively communicate their ideas, contribute to the advancement of knowledge, and engage in meaningful scholarly discourse.

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