How to Write a Cover Letter [Full Guide & Examples for 2024]

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After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

  • How to Write the Perfect Cover Letter, Step by Step
  • 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

structure of a cover letter

  • Header. Add all the necessary contact information at the top of your cover letter.
  • Formal greeting. Choose an appropriate way to greet your target audience.
  • Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
  • Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
  • Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

How to Write a Cover Letter

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

cover letter templates for 2024

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

cover letter templates

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Contact Information on Cover Letter

Here, you want to include all the essential contact information , including:

  • Full Name. Your first and last name should stand out at the top.
  • Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
  • Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
  • Phone Number. Add a number where the hiring manager can easily reach you.
  • Location. Add your city and state/country, no need for more details.
  • Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

  • Hiring Manager's Name. If you can find the name of the hiring manager, add it.
  • Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
  • Company Name. Make sure to write the name of the company you're applying to.
  • Location. The city and state/country are usually enough information here, too.
  • Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

matching resume and cover letter

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

linkedin search cco

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

  • Dear Mr. Kurtuy,
  • Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

  • Dear [Department] Hiring Manager
  • Dear Hiring Manager
  • Dear [Department] Team
  • Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

  • My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

  • Experience managing a Facebook ad budget of $10,000+ / month
  • Some skills in advertising on other platforms (Google Search + Twitter)
  • Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

  • Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

  • What’s the company’s business model?
  • What’s the company’s product or service? Have you used it?
  • What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

  • Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
  • Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
  • Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
  • Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

  • Best Regards,
  • Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

  • Professional Email
  • Phone Number
  • Relevant Links

Do you address the right person? 

  • The hiring manager in the company
  • Your future direct supervisor
  • The company/department in general

Does your introductory paragraph grab the reader's attention?

  • Did you mention some of your top achievements?
  • Did you use numbers and facts to back up your experience?
  • Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

  • Did you identify the core requirements for the role?
  • Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

  • Did you identify the top 3 things that you like about the company?
  • Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

  • Did you recap your key selling points in the conclusion?
  • Did you end your cover letter with a call to action?
  • Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

  • Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
  • Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
  • Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
  • Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
  • Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
  • Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
  • Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
  • Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
  • Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
  • Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
  • Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
  • Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
  • Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
  • Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
  • Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

college or student cover letter example

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Middle Management Cover Letter

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Career Change Cover Letter

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

IT Cover Letter Example

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

  • Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
  • Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
  • Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

resume examples for cover letters

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

  • A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
  • Your job application should always include a cover letter alongside your resume.
  • To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
  • Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
  • Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
  • Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

  • How to Make a Resume in 2024 | Beginner's Guide
  • How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
  • 35+ Job Interview Questions and Answers [Full List]

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How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

author image

Customers Interviewed by:

amazon

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

How to write a cover letter

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

  • What specific problems or challenges is this role designed to address?
  • How do my skills and experiences align with the job requirements?
  • Am I a good fit for the role?
  • What unique value can I bring to the company in this role?
  • Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

  • Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
  • Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
  • Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
  • Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
  • Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

How to write a cover letter header.

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

  • Briefly mention a specific project or experience you enjoyed.
  • Highlight a distinctive skill or trait that sets you apart.
  • Talk about how your values align with the company’s mission or culture.
  • Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

  • Do personalize . Address your cover letter to a specific person whenever possible.
  • Do be concise . Keep your cover letter to one page.
  • Do show enthusiasm . Mention specific reasons why you want to work there.
  • Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
  • Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
  • Do be professional yet friendly . Avoid overly formal language.
  • Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
  • Do include a call to action. Suggest scheduling a meeting or a call.
  • Don’t be too formal . Strike a balance between professionalism and friendliness.
  • Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
  • Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
  • Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
  • Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
  • Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
  • Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

Cover letter example for someone with no experience.

  • Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
  • Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
  • Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
  • Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
  • Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

Cover letter example for someone changing careers.

  • Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
  • Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
  • Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
  • Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
  • Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

Cover letter example for someone returning to work after an employment gap.

  • Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
  • Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
  • Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
  • Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
  • Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

  • Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
  • Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
  • Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
  • Showcase your relevant experience. Use specific examples to demonstrate your abilities.
  • Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
  • End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
  • Proofread your letter. A single error can torpedo your chances at getting an interview.
  • Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

author image

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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How to Write a Cover Letter That Will Get You a Job

Portrait of Alison Green

I’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

1. First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

2. Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

3. You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

4. Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

who do i write the cover letter to

5. If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

6. Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

7. Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

8. No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

9. Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

10. Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

Find even more career advice from Alison Green on her website,  Ask a Manager . Got a question for her? Email  [email protected] .

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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

by  Elainy Mata

May 10, 2022

I hate cover letters. They add so much stress to the already uncomfortable and grueling job hunt. Every time I’m writing one, I find myself wondering: Do people even read these?

Unfortunately, the answer is “yes.” But, there are some ways to make the process a little less terrible. I asked Amy Gallo, Harvard Business Review editor and author of “ How to Write a Cover Letter ,” for her advice. From doing the research, to starting off strong, to emphasizing your value — Gallo taught me exactly what I need to do to get my cover letters noticed by hiring managers. I even wrote a new cover letter that has her blessing. (Scroll down if you’re in need of an expert-approved example.)

Subscribe to  HBR Ascend on YouTube  for more videos on work, life, and everything in between.

Transcript 

ELAINY MATA: So you want to know how to tackle the cover letter. I do too. I actually really hate cover letters. I hate cover letters. I hate cover letters.

But the cover letter is important. It’s time to face our fears, and just figure out how in the world we are actually going to write it.

I got you, and we’re going to do this together. These tips are going to help you go through the process a lot easier. So if you are ready to tackle the cover letter, stick around and keep watching.

In front of me right now are three cover letters that I’ve written in the past, for three different jobs. And I’m just embarrassed. I’m embarrassed to read these.

To whom it may concern, to whom it may concern, to whom it may concern.

I would like to respectfully submit this cover letter.   I would like to respectfully submit this cover letter.

I am a passionate, detail-oriented person. I am passionate, detail-oriented person.

This sounds like I’m — this doesn’t sound like me at all. I think you want me to talk this way. Here we go like. Hire me.

I talked to Amy Gallo, an HBR editor, and the author of one of our most popular articles, “How to Write a Cover Letter.”

AMY GALLO: First of all, you’re not alone. I write about how to write cover letters, and I also hate them.

ELAINY MATA: She’s done the research. She’s talked to the experts. And I’m going to tell you exactly what she told me.

Make it one page

ELAINY MATA: So how long does a cover letter actually have to be? Just one page, one.

AMY GALLO: Don’t play with the font, and make it like eight point font, and like make your margins really wide. Just really figure out what is the most essential things that need to go on one page.

Do research, find a name

ELAINY MATA: This should be a no-brainer, but let’s get specific. Let’s say you’re applying for a job here, at Harvard Business Review. Go on the company’s website, go to their “About Us” section, and read what they’re about, see their mission statement, see their tone, see what that company is actually looking for, and what they stand for.

So you’ve got the broad stuff, but let’s dig a little bit deeper. What is the company that you’re applying for talking about now? You should actually go into their LinkedIn, their Twitter, see what they’re sharing, see who are they’re talking to, see what they’re talking about, so you can get a sense of what is currently happening. Lastly, find that hiring manager. It is so much better to address your cover letter to an actual person and a name rather than, to whom it may concern. So I have to kind of creep a little bit, and be like a private investigator.

AMY GALLO: Yeah, creeping is definitely part of the process. Usually, with LinkedIn, you can see who’s posted the job, who is sharing it with their network. You may not know for sure that that’s the hiring manager, but at least it’s a little more personable. Sometimes, I’ve heard people just reach out and say, “Who’s the hiring manager for this job? I’d like to address my cover letter to that person.”

Start strong

ELAINY MATA: You’ve probably written this 100 times before. “Hi, my name is this. I’m based here, and I’m applying for this job.” No, no, no, no, don’t do that. The hiring manager has a stack of cover letters. So you have to write yours to grab their attention. Amy, can you please give me an example of a strong, bold, opening line for cover letter. I promise I won’t steal it.

AMY GALLO: You’re allowed to steal it. Anyone should be able to steal it:

“I saw your listing on this website, and I was thrilled to see it, because it’s exactly the kind of job I’ve been looking for to apply my skills in X.”

Write something that’s short, to the point, but shows both enthusiasm, as well as experience that’s relevant to the job.

Emphasize your value

ELAINY MATA: Figure out what problem the company is facing. They’re hiring for a reason. Figure out what that reason is, and how you can best solve that problem. Amy also found the top two qualities that people generally look for is adaptability, and the ability to learn quickly.

How about if I just got out of college, and I’m looking at these jobs that are asking for three to five years or more of experience. How can I write a cover letter if I feel like I don’t have enough to write about?

AMY GALLO: Yeah, so that’s a good question, because the cover letter shouldn’t be focused so much on the past. That’s the resume’s job. The cover letter is really about the future. So how are you going to take what’s in that resume, your past, and apply it to where you’re going.

Convey enthusiasm, not desperation

ELAINY MATA: This is really hard to balance. You want to show them that you’re excited to work there, and that you’re going to bring a lot of energy to the team. But don’t be too strong, because over eagerness can actually work against you.

Find a proofreader

AMY GALLO: Write the letter you want to write. Then share it with someone else, someone who knows you well, but someone who also will tell you like it is. We’re not good judges of our own writing.

ELAINY MATA: So getting a second pair of eyes will help you look for any errors, typos, and most importantly, they can tell you if you make sense.

Amy, this sounds like a lot. Is there even like a sort of a shortcut to this, or a sort of scalable way that I can do this for multiple different jobs?

AMY GALLO: I mean, you’ve probably heard the phrase looking for a job is a full-time job. It does take a lot of time. You’re tweaking some things. You’re not writing a whole new letter. So you’re going to have a template. Write your best cover letter for the first job you apply for. Share that with your friend to check the tone. Do the research on the company, right? Do that the first time. Then and adjust the cover letter accordingly. Does that seem more reasonable?

ELAINY MATA: Yes, much more reasonable.

So my task is to apply for a job here at HBR, and to write a new cover letter using the advice that Amy gave me. Let’s do it.

This is hard. I never said it was going to be easy, maybe easier than what you were doing before, but definitely not easy.

The first draft

Dear Maureen and hiring team,

I saw your listing on Linkedln and am excited because this is exactly the job that I’ve been looking for to showcase my skills in video production and production management to assist the creative center in producing compelling content.

Working in news and movie production has taught me to hear an idea and a concept and be able to fully plan out the logistics needed to make the desired final visual product. I have been able to work with software like Adobe Creative Suite and TriCaster, and have worked with other team members to write scripts and compose story boards.

Being part of the Creative Center team will give me the challenges to grow as a skilled producer and assist in production, help the production planning process, create a quick tum around for video publication, and manage content.

AMY GALLO: You did well on length. It is very short. That’s good.

ELAINY MATA: My gosh.

AMY GALLO: I read this, I’m like, that first sentence is spot on. And then it gets a little bit stilted. And then it goes into what’s probably on your resume. And I want a little more personality.

The final draft

ELAINY MATA: So Amy, after many back and forths — How do you think I did?

AMY GALLO: All right. So I’m looking at it right now. And I think you did a really good job.

You’ve got the main components here. There’s some personality in it. There’s some flattery in it about the company you’re applying to, but it’s not like over the top. I have to tell you, I would have you in. I think it’s a great letter.

ELAINY MATA: That’s it for me. I wrote the cover letter. You got to see the whole process. And I feel like I definitely have a better outlook on how to approach it. These are not easy to write, so good luck out there. Watch as many times as you can. Practice makes perfect. I’ll see you soon.

Cover letter example 

I was so excited to see your post on LinkedIn because it’s exactly the type of job I’m looking for: an opportunity to bring my experience with video production and enthusiasm for storytelling to an organization that sets the standard for high-quality management content.

In addition to five years of experience in broadcast journalism, research, and video production, I would bring an organized and systems-level perspective to this role. I view video production as a puzzle, and like to think about which parts need to come together in order to make a great final product. My approach is to have in-depth conversations with my team members, and the various stakeholders, before each project. This helps me nail down the logistics — from location to talent.

From there, the fun begins: fleshing out the concept and identifying what visuals will best represent it. Ideation and storyboarding are essential in this step. I know I’m not right all the time, so I enjoy working with a diverse team that can bring in new perspectives, brainstorm, and pitch ideas that will make the final product stronger. Whenever possible, I also try to seek out other sources for inspiration, like magazines, which allow me to observe different ways of expression and storytelling. This approach has served me well. It’s what has allowed me to enter the film industry and grow as a creator.

On my website, you can see examples of how I use the above process to create fun, engaging content.

Given this experience and my enthusiasm for the work you do, I believe I’d make a great addition to your team. I recently had a chance to try out your Patient Zero product at my current organization. The simulation is both challenging and engaging. I was impressed by your ability to apply  different storytelling methods to an online training course (which, let’s admit, can often be a little dry). Your work exemplifies exactly what I believe: There’s an opportunity to tell a compelling story in everything — all you have to do is deliver it right.

I’d love to come in and speak with you more about what I’d be able to offer in this role. Harvard Business Publishing is my top choice and I believe I’d make valuable contributions to your team.

Thank you for your time and consideration!

How do you start a cover letter?

Resources > Unitemps Career Advice > Applying for a job > Cover letter tips > How do you start a cover letter?

How do you start a cover letter?

If you have the opportunity to submit a cover letter with your application, take that opportunity.  A CV and an application form can only say so much, usually with restricted fields and concise formatting.  An open letter offers the chance to use your own style to show how you are perfect for this role.

If the job description has a named person for the application to be sent to, make sure you address the letter to them: “Dear Mr. Thomas Jones’, if no name is available start: ‘Dear Sir or Madam’ never start ‘Hi there’ or just start writing the letter, show your professionalism.

Start by stating your interest in the advertised role, and why it appeals to you:

‘I was pleased to see the position of ‘job title’ advertised at ‘insert company’ as I have been looking for such a perfect opportunity to build on my current skillset and take the next step in my career’ Use this space to show what you know about the company already, and how you can contribute to its success.

Go on to explain how your qualifications and career preferences align with the job description, for example:

‘My customer service experience and problem-solving abilities make me an ideal candidate for your Team Leader vacancy. I enjoy working with members of the public, and thrive on resolving customer complaints or issues. In my current role as Customer Services Advisor I have successfully resolved over 300 queries, and have a satisfaction rating of 4.8%‘

If there are specific aspects of the role requirements that suit you, make sure you point them out:

‘The evening and weekend work rota is particularly suitable for me as I am currently studying at ‘insert uni/college’ and these shifts align perfectly with my study commitments.’

Talk a little about yourself and your career aspirations:

‘Once I graduate, I am hoping to pursue a career in the hospitality industry, and working at your prestigious hotel will be a great step in the right direction’

Talk about yourself a little, did you have a project that you particularly enjoyed working on that could offer relevant skills or experience? What do you do outside of work that might enhance your application? Do you do any volunteer work? All of these things create a fuller picture of yourself that your CV alone doesn’t offer.

Let your personality shine where you can and keep a positive tone throughout :

At the end of the letter, offer an opportunity for further contact ‘Please don’t hesitate to contact me should you require further information, I look forward to hearing from you’

Always sign off professionally, use ‘Kind Regards’ or ‘Yours sincerely’ then add your full name.  Good Luck!

You can use our template to create the perfect cover letter here .

Last updated on 6 September 2024

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How to Close a Cover Letter

Trevor Richfield

When it comes to job applications , first impressions are crucial, but so is the final note you leave.

The cover letter conclusion is your last chance to convince a potential employer of your enthusiasm, professionalism, and suitability for the position .

An effective ending can set you apart from other candidates, reaffirm your interest in the position, and prompt the hiring manager to take the next step in your favor.

In this article, we'll guide you through the key strategies for crafting a compelling and memorable cover letter ending.

How to end a cover letter

Finishing a cover letter effectively is important because it leaves a lasting impression on the reader and encourages them to take action. Below is a step-by-step guide to help you craft a conclusion of your cover letter.

Step 1. Reiterate enthusiasm

Reaffirming your commitment to the role and the company helps underscore your genuine excitement and dedication. This is your chance to show that you’re not just looking for any job but are specifically eager about this particular opportunity .

  • Mention the firm name and the job title to personalize your closing. This shows you are truly interested in this specific role rather than sending a generic cover letter.
  • Use words that convey excitement and enthusiasm. Phrases like "excited" , "eager to contribute" , or "passionate" can be effective.
I am thrilled at the possibility of joining TechInc. as a Marketing Coordinator. The prospect of working with a team that values cutting-edge technology and creative solutions is truly exciting.

Step 2. Briefly recap qualifications

A brief summary of your qualifications serves as a final reminder of why you’re an excellent fit for the role . It reinforces the key points you made earlier in your cover letter.

  • Choose 1-2 of your most relevant skills or achievements that align closely with the job description.
  • Keep this summary short and to the point . You don’t need to repeat your entire resume ; just remind them of your strongest points.
With my extensive experience in digital marketing and my proven track record in developing successful social media campaigns, I am confident in my ability to contribute effectively to your team.

Step 3. State your desire for an interview

Indicating in the cover letter closing that you look forward to discussing the role further shows that you are active and serious about the opportunity.

  • Clearly express your interest in having a conversation about how you can benefit the company .
  • Let them know you’re flexible and willing to accommodate their schedule for an interview.
I am eager to discuss how my skills and experiences align with the needs of your team in more detail. I am available at your earliest convenience for a meeting.

Step 4. Include a call to action

It is a direct way to prompt the employer to take the next step, which is typically contacting you for an interview . It provides clear instructions on how they can get in touch with you.

  • When closing a cover letter, add your phone number and email address . Ensure these are correct and professional.
  • Encourage them to reach out without sounding demanding .
Please feel free to contact me at (555) 123-4567 or via email at [email protected] to arrange a convenient time for us to discuss this vacancy further.

Step 5. Express appreciation

Thanking the reader in the cover letter closing paragraph shows good manners and professionalism. It demonstrates that you value their time and consideration.

  • Offer sincere thanks, and convey your gratitude for the possibility to apply.
  • A simple thank you is usually sufficient. Avoid overly effusive language .
Thank you for taking the time to review my application. I appreciate your consideration and look forward to the opportunity to speak with you.

Step 6. Close formally

The closing statement is your final sign-off. A professional ending helps to maintain the formal tone of the cover letter.

  • Use traditional words like "Sincerely", "Best regards", or "Kind regards" . These are standard and professional.
  • Leave space between the closing phrase and your typed name.
Sincerely, John Smith

Step 7. Include signature

A handwritten signature adds a personal touch and can make your cover letter feel more formal.

Create your professional Cover letter in 10 minutes for FREE

who do i write the cover letter to

Cover letter ending examples

Here are ways to end a cover letter, customized to suit different industries.

1. Technology cover letter ending example

I am genuinely excited about the prospect of joining TechSol as a Software Developer . The opportunity to work on cutting-edge projects like AI-driven applications is something I am passionate about. My extensive experience with Python and machine learning algorithms, coupled with my strong problem-solving skills, make me eager to contribute to your team’s success. I would love the chance to further discuss how my background aligns with your needs. Please feel free to reach out to me at (555) 987-6543 or via email at [email protected] to schedule a conversation. Thank you for considering my application. I look forward to the possibility of contributing to TechSol and am excited about the future innovations we can achieve together. Best regards, Emily Jones

2. Healthcare cover letter ending example

I am very interested in the role of Clinical Nurse Specialist at HealthCare Partners. The chance to provide high-quality patient care and work within a team dedicated to advancing clinical practices deeply resonates with me I would appreciate the opportunity to discuss how my clinical skills and dedication can benefit your company. Please contact me at (555) 345-6789 or email me at [email protected] to arrange a meeting. Thank you for your time and consideration. I am eager to bring my expertise to HealthCare Partners and contribute to your mission of exceptional patient care. Sincerely, Robert Miller

3. Finance cover letter ending example

I am enthusiastic about the opportunity to join FinVol as a Financial Analyst . The prospect of leveraging my expertise in data analysis and market research to support your investment strategies is incredibly motivating. My background in financial modeling and risk assessment aligns well with the goals of your team. I look forward to the possibility of discussing how my skills can benefit FinVol. Please contact me at (555) 678-9012 or via email at [email protected] to schedule a discussion. Thank you for reviewing my application. I am excited about the chance to contribute to your team and help drive financial success. Kind regards, Sarah White

4. Marketing cover letter ending example

I am thrilled about the opportunity to join Creative Dynamics as a Marketing Manager . Your commitment to market engagement is impressive, and I am eager to contribute my expertise in campaign management to your team. My proven track record in increasing brand visibility and engagement aligns well with your needs. I would be delighted to discuss how my background and skills can contribute to Creative Dynamics. Feel free to reach out to me at (555) 456-7890 or email me at [email protected] to set up a meeting. Thank you for considering my application. I am excited about the prospect of bringing my creative ideas and strategic approach to your team. Sincerely, Mark Taylor

5. Education cover letter ending example

I am very excited about the opportunity to join Riverside High School as an English Teacher . The chance to inspire and engage students through literature and writing is something I am deeply passionate about. My experience in curriculum development and student-centered teaching approaches would enable me to contribute effectively to your educational goals. I look forward to the opportunity to discuss how my teaching philosophy and experiences align with the needs of Riverside High School. Please contact me at (555) 234-5678 or via email at [email protected] to arrange a time for us to speak. Thank you for your consideration. I am enthusiastic about the possibility of contributing to your school and supporting student achievement . Best regards, Anna Green

6. Retail cover letter ending example

I am excited about the possibility of joining City Mall as a Retail Manager . The opportunity to enhance customer experience and drive sales in a dynamic environment is something I am eager to take on. My extensive experience in retail management and customer service will enable me to contribute to your store’s success. I would appreciate the chance to discuss how my background and skills can benefit City Mall. Please feel free to reach out to me at (555) 789-0123 or via email at [email protected] to arrange a discussion. Thank you for considering my application. I am looking forward to the opportunity to make a positive impact on your team. Sincerely, Jake Smith

7. Engineering cover letter ending example

I am thrilled about the opportunity to join Apex as a Mechanical Engineer . The challenge of working on advanced engineering projects and contributing to innovative solutions aligns perfectly with my career goals. My background in mechanical design and project management positions me well to add value to your engineering team. I would be grateful for the opportunity to discuss how my expertise can support Apex’s projects. Please contact me at (555) 567-8901 or email me at [email protected] to schedule a meeting. Thank you for considering my application. I am eager to contribute to your team and help achieve your engineering objectives. Kind regards, Lisa Johnson

How to close a cover letter: conclusion

In conclusion, knowing how to end a cover letter is crucial in making a lasting impression and reinforcing your candidacy.

By closing with confidence and professionalism, ensure that your cover letter ends on a high note, enhancing your chances of moving forward in the hiring process. Remember, a well-crafted conclusion is not just a formality but a vital part of your job application that can significantly influence your candidacy.

Trevor Richfield

Trevor Richfield

Career Coach & Professional Resume Writer

Trevor is a professional resume writer, career coach, and Nationally Certified Online Profile Expert (NCOPE) with well over 1,000 resumes under his belt. He emphasizes the importance of building an authentic professional brand you are proud to display to potential collaborators and employers. From recent graduates to executive leaders, Trevor has helped professionals land jobs at Fortune 500 companies and expand their own independent ventures.It's not only about results with Trevor, but about a continuous journey of professional and personal empowerment.

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How to write a great CV & cover letter that will help you get that interview

In the competitive landscape of job hunting, your CV and cover letter are more than just formalities—they’re your first handshake with a potential employer. They introduce you, highlight your skills and experience, and demonstrate your fit for the role. Creating a compelling CV and cover letter is crucial in securing that all-important interview. Here’s a structured approach to help you achieve just that.

6 top tips for an excellent CV

1. grasp the purpose.

Understanding the distinct roles of your CV and cover letter is foundational. Your CV serves as a detailed record of your professional and academic journey. It’s where you present a comprehensive view of your qualifications, skills, and experiences. The cover letter, on the other hand, is your opportunity to explain why you’re the best candidate for the job. It should enhance your CV by underscoring your most relevant achievements and your motivation for applying.

2. Tailor your CV & cover letter to the job

Customisation is key. A one-size-fits-all approach won’t make you stand out. Begin by thoroughly reading the job description and researching the company. This will give you insights into what the employer is looking for. Tailor your CV to emphasise the experiences and skills that align with the job requirements.

  • For your CV: Highlight experiences, skills, and achievements that match the job description. Incorporate keywords from the job posting to ensure your CV passes through Applicant Tracking Systems (ATS).
  • For your cover letter: Mention specific elements of the job and company that appeal to you. Explain how your background and skills make you an ideal candidate. This personalised touch shows that you’ve invested effort into your application.

3. Keep it concise & structured

With hiring managers often reviewing hundreds of applications, clarity and brevity are vital.

  • CV Structure: Use a clear format with sections like Contact Information, Professional Summary, Work Experience, Education, Skills, and Certifications. Bullet points help make your CV easy to skim. Keep it to 1-2 pages.
  • Cover Letter Structure: Limit your cover letter to one page. Start with an introduction stating the position you’re applying for and how you found out about it. Follow with 2-3 paragraphs detailing your most relevant experiences and skills. Conclude with a strong closing paragraph that reaffirms your enthusiasm for the role and includes a call to action, like expressing your interest in an interview.

4. Showcase achievements, not just duties

Employers want to see what you’ve accomplished, not just what your responsibilities were. When describing your work experience in your CV, focus on achievements that had a measurable impact.

For instance, instead of saying "Managed a team," say "Led a team of 10 to achieve a 20% increase in sales over six months." This quantification highlights the value you can bring to the company. Similarly, in your cover letter, showcase a specific achievement that aligns with the job’s requirements and discuss how it can benefit the prospective employer.

5. Proofread & edit

Errors can tarnish an otherwise strong application. Carefully proofread your CV and cover letter for spelling, grammar, and formatting mistakes. Consider asking a trusted friend or mentor to review them as well—they might catch errors you’ve missed.

6. Maintain a professional tone & language

Throughout your CV and cover letter, maintain a professional tone. Avoid slang, overly casual language, and complex jargon that might not resonate with all readers. Your language should be clear, direct, and focused on your professional qualifications.

Your CV and cover letter are essential tools in your job search. By tailoring them to the job, keeping them concise and well-structured, showcasing your achievements, and maintaining a professional tone, you’ll significantly enhance your chances of making a strong impression and securing that interview. The goal is to make it effortless for the employer to see why you’re the best fit for the role

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Our qualifications equip you with the knowledge and credentials to advance in your career.

You'll also build a professional network that can lead to job opportunities, collaboration and mentorship throughout your career. 

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who do i write the cover letter to

  • Trojan Stories

Should You Use AI to Write Your Cover Letter?

Selective focus shot of diverse group of business people sitting in line against the wall, chatting, preparing and reading their resumes and cover letters when waiting for a job interview meeting.

It’s more common than ever to use AI tools in everyday life to streamline complicated or time-consuming tasks. Whether you’re pivoting careers, stepping back into the professional world after a break or searching for a job after a layoff, writing dozens of cover letters can be daunting. So, you may be asking yourself: Should you use AI to write your cover letter for you?  

USC Online spoke to USC Career Center expert Lori Shreve Blake to find out when it’s appropriate to use AI in a cover letter — and when this tool should take a backseat.  

Do: Use AI to Understand the Job Description  

Writing a great cover letter takes time, especially if you’re out of practice. While it’s important that your cover letter is written in your authentic voice, Shreve Blake said AI assistants can help you tailor it to the job you want.   

Shreve Blake suggests using an AI assistant like ChatGPT to generate keywords from a job description, which you can incorporate into your cover letter. You can also save time by asking AI to read a job description and summarize the key functions of the role.   

You can also ask AI tools like ChatGPT to write a first draft of the cover letter. But there are some important details that AI won’t be able to add.  

“You’re not going to state day-to-day duties in [your] cover letter,” Shreve Blake said. “You should emphasize your best accomplishments, share your unique qualifications, and demonstrate your professional fit for the role, your values and the organization’s alignment. Should you add quantifiers? Add numbers, percentages, [things] like that.”  

Job seekers might be tempted to cut corners with AI to save time, but Shreve Blake emphasized that there are other ways to speed up the process of writing a cover letter. Once you have a template of your cover letter with an introduction, middle paragraph and summary paragraph, you can customize sentences, interchange keywords, and add examples based on the job you’re applying to. You can also customize the formatting of the document.  

“I give an analogy of a house: Once you have that foundation of the cover letter completed with AI, then you can incorporate job-specific sentence s as you see fit,” Shreve Blake said.   

Many people also find writing a cover letter becomes quicker and easier over time.  

“Writing cover letters is a skill, like other skills in life,” Shreve Blake said. “So, the more you do it, the faster and more confident you’re going to get.”  

Don’t: Neglect Your Research  

Researching your target employer is an integral step in the cover letter writing process. Applicants should visit the company’s website, read the mission statement and consider which of the company’s values resonates with them most. This research will help you put together an argument about why you’d make a great candidate — something an AI-generated cover letter can’t do, Shreve Blake said.  

“The cover letter is also a persuasive piece,” Shreve Blake said. “So, it’s almost like that interview question[s]: ‘Tell me about yourself. Why are you interested in this job? What unique skills and experience makes you the best person for the job?’”

Making these connections early in the application process prepares you for interviews later. This “process of self-reflection” helps you identify what the organization is looking for and which key achievements make you stand out, Shreve Blake said.  

Don’t: Forego Your Authentic Voice  

Although recruiters can’t always tell whether a cover letter was written by AI or a human, there are sophisticated tools that can detect it, Shreve Blake said. Recruiters have also told her that they don’t like the generic cover letters they see when reviewing applications and Shreve Blake challenges job seekers to ask the question: “What do you want your first impression to be with a potential employer?”  

“[If] the recruiter receives [a] generic, AI-written cover letter [and] one that is more custom to the job, which one do you think the recruiter is going to pick?” Shreve Blake said. “You must show integrity, you must show thought and care … It’s a test to see how you’ll be as an employee.”  

Whether or not you choose to use AI, be sure to inject your authentic voice into your cover letter and use it to showcase your writing skills. (If you’re at a loss for verbs, check out the USC Career Center’s resume and cover letter booklet for a helpful list of action words to incorporate.) Employers use cover letters to judge whether applicants will be the right fit for email- and communication-heavy jobs, Shreve Blake said.  

“I would say … [your] cover letter can be seen as a form of a work sample,” Shreve Blake said. “And it shows your future employer that you have skills in writing, that you possess attention to detail in submitting a cover letter that is grammatically correct and free of typos, that you have skills in communication, that you have skills in persuasion and strategic thinking.”  

Do: Use AI to Check Your Grammar  

Although you can speed up the process, writing a good cover letter takes time. So, you want to make sure your finished product is concise and easy to read.  

“[Recruiters] spend about 15–30  seconds [reading] the resume. They may spend even less time on the cover letter and many employers do not require a cover letter ,” Shreve Blake said.  

This is where AI comes in. Shreve Blake recommended using Grammarly or a similar AI-powered writing assistant to give your cover letter a once-over after you are finished writing it. This ensures that your spelling and grammar are up to par and that there are no filler words clogging up your precious cover letter real estate.   

“ Grammarly is a good tool to use to edit your cover letter ,” Shreve Blake said. “Twenty years ago, it was common to write a cover letter and then let a friend or family member double-check it for meaning and typos before submitting it to a potential employer. … Well, now you don’t have to ask a friend or family member. … [You] can use Grammarly and do that.”  

Just remember to double-check your cover letter one more time after using a tool like Grammarly. Sometimes, AI takes your writing out of context, Shreve Blake warned.  

Don’t: Limit Your Focus to Just the Cover Letter  

Unfortunately, even writing a perfect cover letter sometimes won’t land you the job you want. Shreve Blake advised that people find additional ways to express their interest in a role or company, including networking and conducting informational interviews.  

“At the end of the day, AI doesn’t hire people. Humans hire humans. People hire people,” Shreve Blake said.  

Similarly, if someone at the company you are applying to is vouching for you, make sure not to make them look bad by submitting a generic, AI-written cover letter. After all, they are putting their reputations on the line for you, Shreve Blake said.  

In the end, securing your dream job is all about going the extra mile . No matter what balance you choose to strike between using AI and writing the old-fashioned way, the goal remains the same: to create a cover letter that is tailored to the position you want and sells you well to your future employer.    

“ And, let’s face it, cover letter writing is not easy. ” Shreve Blake said. “So, not taking the easy way out and doing your research on the organization, addressing the right person, and going through the process of customizing the cover letter after using AI gives you a competitive edge.”  

Access more career advice from USC Online today.  

4 Cover Letter Examples (Plus Tips on How to Write Yours)

Getty Images

We love having examples. It’s so much easier to decorate a cake, build a model, or yes, even write a cover letter when you know what the end product could look like. So that’s what we’re going to give you—all the cover letter examples and tips you need to make yours shine (unfortunately we’re not experts in cake decorating or model building). 

You'll see that writing a cover letter is all about highlighting your relevant skills, professional experience, and accomplishments, while emphasizing your interest for the role in an engaging manner.

Want to get right down to business? Skip ahead to:

Why bother with a cover letter at all?

We bet when you see a job listing that says “ cover letter optional ,” you breathe a sigh of relief, gleefully submit your resume, and move on. But you’re truly doing yourself a disservice by not including a cover letter (or by writing one that’s super generic or formulaic).

“When you’re writing a resume you’re oftentimes confined by space, by resume speak, by keywords—you’re up against a lot of technical requirements,” says Melody Godfred, a career coach and the founder of Write in Color who’s read thousands of cover letters over the course of her career. “In a cover letter you have an opportunity to craft a narrative that aligns you not only with the position you’re applying to but also the company you’re applying to.”

Whether you’re writing a cover letter for a data scientist or marketing manager position, an internship or a senior-level role, a startup or a Fortune 500 company, you’re going to want to tailor it to the role, company, and culture. A strong, customized cover letter will help you explain your value proposition and stand out from the stack of applicants. 

If there’s a gap in your resume , you have the opportunity to explain why it’s there. If you’re changing careers, you have the chance to describe why you’re making the switch. If your resume is pretty dull, a cover letter helps you show some personality . And yes, cover letters still get read.

Deep in the job search, or just browsing? These open jobs on The Muse could be your ideal next step »

What do I write in a cover letter? The 3 basic elements

You'll notice from our cover letter examples that the body of your text can vary a lot depending on factors like the position you're applying for, your career stage, and the type of cover letter requested by the hiring manager. For instance, a writing sample cover letter is different from a traditional professional cover letter (we'll get there soon.)

However, there is some information that you can't leave out. It's important to highlight your most relevant experience, skills, and qualifications for the role in any type of cover letter. Plus, make sure to write an engaging first paragraph to grab the reader's attention, and an effective final paragraph, ideally followed by a call to action, in order to leave a lasting positive impression.

You could say that cover letters are a little like puzzles. When you put each component in its proper place (and remove any parts that don’t fit), you create a complete picture. Even though that picture is always different, the types of pieces are basically the same. We've broken down these three key elements for you:

1. An engaging opener

How you start a cover letter is everything. Your opening lines influence whether someone keeps reading—and you want them to, right? “Starting with something that immediately connects you to the company is essential—something that tells the company that this is not a generic cover letter,” Godfred says. “You have to say something that tells the employer, ‘I wrote this just for you.’”

It can be a childhood memory tying you back to the company’s mission. It can be a story about the time you fell in love with the company’s product. It can be an anecdote from another job or experience showing how hard of a worker you are. Whatever you decide to open with, make it memorable.

2. A clear pitch

Use the next few paragraphs of your cover letter to “hit them with the strongest results you have that are aligned with the opportunity,” Godfred says. Ryan Kahn , Muse career coach and founder of The Hired Group , calls this your pitch. In other words, the part where you’re “selling yourself for the position and why you’re qualified for it.”

Additionally, Godfred says, “If you’re someone who’s transitioning careers, and you need to explain that transition, you do it there.”

This section should have a balance of soft and hard skills . Talk about your experience using Salesforce or doing SEO work, but also highlight your ability to lead teams and communicate effectively.

“Companies are embracing authenticity, they’re embracing humanity, they’re looking for people who are going to fit their culture,” says Godfred. “So what are your values? What do you stand for? These values should be as much a part of your cover letter as the super specialized hard skills.

3. A great closing line

Your closing line could include your next steps or a call to action, Kahn says, such as “ I welcome the opportunity to speak with you more about how I can contribute to the team ,” or, “ I would love to schedule a time for us to discuss this role and my experience. ” But more importantly, “You want to make sure that you’re gracious and thanking them,” he says. While seemingly cliché , it never hurts to end on a simple, “ Thank you for your consideration. ”

Does that sound a bit overwhelming? Don’t panic! We’ve got examples of four types of cover letters below: a traditional cover letter , an impact cover letter , a writing sample cover letter , and a career change cover letter . So let’s take a look at these examples, why they work, and how you can use them to craft your own.

1. The traditional cover letter example

A traditional cover letter is similar to what you’d come up with using position-based cover letter templates . It moves in reverse chronological order through your career history, highlighting parts of your past jobs that make you well suited for this position.

You might want to use this type of cover letter if:

  • You’re applying to a more formal company (like a law firm or major healthcare company ) or a more conventional role (like a lawyer or accountant).
  • You want to play it safe and conservative with your application materials.

What does the job description say?

Imagine you’re applying to a paralegal job opening at a law firm. The job description might include:

Responsibilities

  • Draft routine legal documents for review and use by attorneys
  • Coordinate and organize materials and presentations for legal proceedings
  • Research legal and related issues and report findings and conclusions to team
  • Provide overall legal administrative support to the legal team
  • Maintain calendars and ensure timely filings

Requirements

  • Bachelor’s degree or equivalent of relevant education and work experience
  • Strong communication skills (oral and written)
  • Strong organizational , multitasking, and prioritization skills
  • Proficiency with Microsoft Office Suite and LexisNexis
  • Trustworthy, positive, energetic, and optimistic attitude with a willingness to roll up your sleeves

The cover letter example

Here’s an example of a traditional cover letter you could write for this role—keeping things strictly professional but without sounding too boring or jargon-y:

Dear Ms. Jessica Sanchez,

In my five-year career as a paralegal, I have honed my legal research and writing skills, and the attorneys I’ve worked with have complimented me on my command of case law and litigation support. Spiegel Law Firm’s 20 years in practice proves that the firm has strong values and excellent attorneys, and I’d be eager to join such a talented team.

I currently serve as a paralegal for Chandler, Chandler, and Greene, where I work closely with the partners on a number of high-priority cases. During my time here, I implemented a new calendar system that ensures timely filing of court papers. This system has prevented missed deadlines and allowed for better organization of internal and client meetings.

Previously, as a paralegal for the Neuerburg Law Firm, I received praise for my overall support of the legal team and my positive attitude. While working there, I came up with and implemented a plan for digitizing their old files while still ensuring security and privacy. This led to more efficiency when preparing for client meetings and legal proceedings.

My further qualifications include a bachelor’s degree from Rutgers University, a paralegal certificate, and training in LexisNexis, Westlaw, and Microsoft Office Suite.

I would love the opportunity to discuss how I can contribute to your legal team. Thank you in advance for your consideration, and I look forward to hearing from you.

Chase Broadstein [email protected] (222) 222-2222

Download this example

Why this works

This cover letter example is short, sweet, and to the point. It shows the candidate has a knack for getting things done in a thorough and timely manner and a track record for helping out wherever needed. The opening lines also express a genuine interest in this specific firm. Plus, there are some important keywords in there like “calendar system,” “bachelor’s degree,” “paralegal certificate,” and “LexisNexis.”

2. The impact cover letter example

The impact cover letter puts your accomplishments front and center rather than organizing your paragraphs by past roles. You might use a cover letter like this if:

  • You’re applying for roles where you’re expected to deliver on certain goals or results (for example, if the jobs involve sales quotas or marketing metrics).
  • You haven’t followed a straightforward career path and your past job titles don’t show the extent of your qualifications.
  • You want your personality to stand out a bit more than it might in a traditional cover letter.

What does the job description say

Imagine you’ve come across an opening for an email marketing manager . Part of the job description states:

  • Manage email marketing strategy and calendar, including copywriting, optimization, monitoring, analyzing, and reporting on campaigns
  • Improve campaign success through conversion optimization, A/B testing, and other experiments
  • Collaborate with the design team to ensure brand guidelines are followed in emails
  • Partner and collaborate cross-functionally with sales, product, product marketing, and data teams
  • 3+ years in email marketing
  • Experience with Constant Contact, Google Analytics, HTML, CSS, Photoshop, and Microsoft Excel, a plus
  • Excellent communication skills (oral and written) and an eye for copyediting
  • Strong interpersonal , relationship-building, and stakeholder management skills
  • Excellent project management, problem-solving , and time management skills, with the ability to multitask effectively

Here’s an example of an impact cover letter where the writer’s hard skills and successes stand out:

Dear Russ Roman,

I have a problem. See, my inbox currently (and embarrassingly) hosts 1,500 unread emails—including newsletters from at least 50 different brands.

But this problem only fuels my passion for creating emails that are worth opening. Because from my perspective, as someone who can barely get through their own stack of mail, that’s a true win.

I’ve been following Vitabe for years, and can proudly say that I open every single email you send to me. I’m a sucker for a good subject line—“Take a Vitamin-ute—We’ll A-B-C You Soon” being my favorite—and the way your email content feels both fun and expert-backed really speaks to me. This is why I’m thrilled to submit my application for a role as email marketing manager at your company.

I have over four years of experience working in the email marketing space. In my current role at Westside Bank, I was able to implement new email campaigns centered around reengaging churned clients. By analyzing data around the types of clients who churn and the engagement of our current email subscribers, as well as A/B testing headlines and newsletter layouts, we were able to increase email subscribers by 15% and convert 30% of those subscribers to purchase our product, a significant increase from the previous year. 

I also launched a “Your Credit Matters” newsletter focused on educating our clients on how they spend and manage their credit—which became our highest performing campaign in terms of open-rates and click-through to date.

Previously, as a member of the marketing team at Dream Diary Mattresses, I collaborated with the sales and product team to understand how I could best support them in hitting their quarterly goals. One specific project involving creating personalized emails for customers drew more people to come back to our site after 30 days than direct paid ad campaigns, leading to a 112% increase in revenue from the last quarter.

I take the content I write and the calendars I manage seriously, editing and refining beyond detail-oriented and into meticulous territory, and I feel my experience and drive would greatly help Vitabe further develop their email program for success.

Thank you very much for your time and consideration. I look forward to hearing from you.

Lad Miller [email protected] (987) 654-3210

This sample cover letter concisely highlights the applicant’s most significant, relevant achievements. By adding context to how their projects were created, monitored, and completed, they’re able to show just how results-driven they are and how they’ve successfully leveraged some of the skills the company is looking for.

One thing worth noting: This person didn’t include keywords such as Constant Contact, Google Analytics, HTML, CSS, Photoshop, or Microsoft Excel—all of which are listed in the job description. But those skills are most likely in their resume already, and leaving them out gives them the space to discuss specific projects and tell a story not visible on other parts of their job application.

3. The writing sample cover letter example

For roles where written communication is key, such as PR, copywriting , or journalism jobs, your cover letter will likely be the first writing sample your future employer sees. So it’s just as important to show your skill set in action through eloquent writing.

  • Writing or editing is a key component of the role you’re applying to.
  • You want to show off your creativity.

Here’s part of a job description for a staff writer position:

  • Pitch and write articles, reporting on timely issues and trends
  • Collaborate with editorial and other teams to launch each digital issue and other special projects on schedule
  • Evaluate content performance and digital trends on a daily basis to constantly adjust pitches and packaging
  • Utilize CMS tools, strategically select photos and videos, and request original graphics to optimize all written content for maximum engagement
  • At least 2-3 years of experience creating content at a digital-first outlet
  • Strong writing and reporting skills, and the ability to write clearly and quickly
  • Familiarity working in a CMS and with analytics tools such as Google Analytics
  • Deadline-driven, strategic thinker with a knack for crafting click-y headlines
  • Strong collaborator who thrives in fast-paced environments

Have fun with this one, but triple-check for spelling and grammar mistakes, and make sure you’re showing off your best writing. Here's the cover letter sample:

Dear Tai Chen,

Since I could walk, I’ve been dancing. And since I could read, I’ve been glued to Arabesque Weekly. At one point, you featured one of my local heroes—a ballerina who struggled with an injury early in her career and went on to become a principal dancer at Pacific Northwest Ballet—and I plastered the article above my childhood bed. It’s still there today.

That article—and so many others you’ve published—taught me that dancing was about more than just pirouettes and arabesques and that the right kind of writer can shed light on aspects of the art that make it surprising, impactful, and universal. I can be that writer.

As an editorial assistant at TheImprovGroup.com for the past two and a half years, my main responsibility was to get all of our content ready to go live on the site. This included fact-checking, proofreading, adding in HTML where necessary, and finding photos, videos, and GIFs that would complement the content and optimize audience engagement. 

As I tinkered with each post, I became intimately familiar with our internal CMS. Reviewing every single article we published and following reactions and engagement helped me gain a deep understanding of what makes a piece really land with our audience.

But by far my favorite aspect of this role has been writing. Each week, I pitch and write at least one article, from 250-word news items to 900-word advice pieces to even longer profiles, features, and personal essays. I love the challenge of developing pitches that align with the trends we see in the data, reflect with the company’s brand and mission, and allow me to flex my creative muscles.

Collaborating with my team to form the best content library we can has been a dream come true. I would be so excited to use my experience to help Arabesque Weekly achieve its goals. And I hope to one day write a story that another little dance lover tapes to their wall forever.

It would be an honor to be a part of your editorial team, and I look forward to the possibility of discussing the opportunity with you.

Hoping to be your next staff writer,

Marlee Wood [email protected] (555) 666-4433

This candidate is clearly passionate about this specific publication and leads with a unique personal anecdote tied to the company’s mission that demonstrates their ability to tell stories in a compelling way. There are relevant keywords and phrases, sure, but they’re not just thrown in there. Their voice comes through in every sentence, proving this person knows how to communicate effectively and creatively.

4. The career change cover letter example

Cover letters can play a big part in helping career changers prove their qualifications—especially when it’s unclear how their skills transfer over to this new field.

You might write a career change cover letter if:

  • You want to highlight the transferable skills you have that relate to the job description.
  • You want to explain why you’re making the switch and what’s driving you toward this specific industry, company, or position.

Imagine you’re someone who has experience supporting a sales team as an administrative assistant , and you’re now looking to become a sales representative. You come across a job posting that includes:

  • Develop new sales techniques and strategies to build pipeline and hit team goals
  • Coordinate with other teams to increase lead-generation efforts
  • Assist in the processing of new business, including contacting customers to finalize sales and service transactions
  • 1-3 years of successful sales experience
  • Strong communication skills
  • Ability to thrive in a fast-paced, ever-changing environment
  • Ability to work independently to plan, set priorities, and effectively organize work
  • Proven ability to be persuasive, persistent, and confident in closing a sale

Typically, this type of cover letter should include a compelling narrative about your career change and how you can transfer your past experiences to this new role. Here’s how you might translate your past experience over to this new (and exciting) prospect:

Dear Maria Russo,

The head of sales at Sunshine Inc. was in a bind. She needed six client meetings scheduled, 18 service transactions processed, and a summary of the team’s new lead generation campaign drafted before getting on a flight to Austin—in three hours. So she turned to her cool-headed, sales-savvy administrative assistant for help. That assistant was me. Not only did I execute everything on her to-do list, I did it all before her plane left the ground.

For three years, I worked in lockstep with a busy, growth-oriented sales leader to support the business development team. As the sole administrative assistant in the department, I balanced a swath of competing priorities, ranging from coordinating meetings and inputting data to contacting customers, finalizing transactions, and creating promotional materials. This role helped me develop a comprehensive understanding of the sales cycle, sales strategy, and pipeline growth.

Like many others, my career path hasn’t been entirely straightforward. After leaving Crabapple Media, I enrolled in a local coding bootcamp. Six months later, I emerged with a certificate in computer programming and a certainty that I did not want to be a coder. But education is never wasted. I’m now an aspiring sales representative with experience supporting a thriving sales team and extensive knowledge of the tech space.

Here’s a little bit more about how my experience would translate into this role:

  • At Crabapple Media, I assisted in coordinating three annual sales strategy rollouts, yielding an average increase in pipeline of 26% YoY.
  • At Sunshine Inc., I supported 12 independent team members in their lead-generation efforts. I also assisted in processing an average of 300 sales transactions every quarter.
  • I thrive in busy, ever-changing environments that require me to communicate clearly and concisely. Supporting a high-volume team and a busy executive helped me to hone these skills—I typically sent more than 200 emails a day!

I would, of course, love to schedule a time for us to discuss this role and my experience, and I truly want to thank you for considering me.

All the best,

Olu Abiola [email protected] (123) 456-789

The opener draws you in and makes you want to learn more. It toots the person’s horn, but in a way that’s substantiated. Then, the next couple sections explain their experience in the sales space and other relevant qualifications, before eventually tying that back to why they’re applying to this specific job. 

Similar to the impact cover letter, the author lists some of the more important qualities they bring to the table, doing a bit of keyword inclusion and resume gap explaining along the way.

Bonus cover letter examples

To further guide you, check out some more cover letter examples:

  • Pain point cover letter example
  • Internship cover letter example
  • Recent graduate cover letter example
  • (Another) career changer cover letter example
  • Stay-at-home parent returning to work cover letter example
  • Sales cover letter example
  • Email marketing manager cover letter example
  • No job description or position cover letter example (a.k.a., a letter of intent or interest)
  • Example cover letter with no experience

Let’s break down one of our example cover letters real quick

All three professional cover letter examples have some key elements that make them great and able to grab the hiring manager's attention. Check out this handy infographic that breaks down our impact cover letter:

A few more cover letter tips

Here are a few more tips to help the cover letter process:

Start with a “brain dump” 

If you’re staring at a blank page, Godfred always recommends that her clients start by getting all their ideas on the page without paying attention to length. Then “ask yourself how you can cut half of it,” she says. You’ll likely find that repeated information and very generic phrases are the first to go. (If it’s still too long, here are some tips for getting your cover letter down to one page .)

Don’t just repeat your resume

You only have so much space to get your point across, so focus on the information that isn’t stated elsewhere rather than simply regurgitating your resume. A good cover letter should complement your resume, so use the opportunity to elaborate your skills and qualifications further, as well as your accomplishments and why you're a good fit for that position.

Focus on quality over quantity 

Target the jobs you’re most closely drawn to and qualified for and give them all your energy, rather than trying to churn out hundreds of cover letters, Kahn says. You may not be able to apply to as many jobs, but you’ll have a better response rate.

Remember the ATS 

Much like your resume, an applicant tracking systems, or ATS , will be sifting through your cover letter. So you’ll want to scatter relevant keywords from the job description throughout your pitch where it makes sense.

Don’t stress over formatting 

You may see flashy cover letter examples across the internet, but for the most part, it just isn’t necessary. An ATS can’t read text that has been formatted beyond using bold, italics, underline, and color, so keep your font and layout simple—especially if you’re submitting your cover letter through an online portal.

Don't forget your contact information

Include your contact information on every page, including your name, phone number, and email. “Imagine you come across a cover letter and you print it out with a bunch of applications to review and it doesn’t have the person’s contact information on it,” Godfred says. “You never want to put yourself in a situation where you’re the right person and they can’t find you.”

Edit your cover letter before submitting

Never submit a cover letter right after you finish writing it—there could be critical errors that you didn't notice while typing. Take some time away from your text, then revisit it like you're reading someone else's letter. Be sure to double-check all the information you've included, paying special attention to:

  • The company's name
  • The hiring manager's name
  • The job title
  • Your contact information
  • Basic grammar and spelling

You're ready to go

If you've come this far, you're equipped with all the information you need to craft a great cover letter. Hopefully these cover letter examples help as you go to tackle your own. Remember: This is just one small step in the process! Take your time, but learn to move on when you’ve given it your all.

Amanda Cardoso contributed to the latest version of this article.

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Legal CV and cover letter template

Last Updated: Sep 06, 2024

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Your legal CV and accompanying cover letter will usually be your first point of contact with a potential employer at a law firm. So, it’s very important that they present you in the best light possible.

Getting the basics right is crucial when it comes to writing your legal cover letter and CV, but you also need to make sure they set you apart from the other applicants. It pays to make a positive lasting impression, especially since entering the legal sector is increasingly competitive.

In this article, we’ll take you through how to layout your CV and incorporate sub-headings to improve readability. We’ll also share some other great tips on how to make your CV and cover letter really stand out.

How do you write a legal CV and cover letter?

Your legal CV should include the following information: Personal details, education and training, employment and work experience, additional skills, hobbies and interests and references, while your cover letter provides the narrative around this information.

Both documents should be clear, concise and professional, with no spelling mistakes.

Read on for more details on these points.

Legal CV template

Personal details.

Your name, home address, email address and telephone number should be included at the top of the page.

If relevant, you can also add any appropriate professional websites or online links to support your application.

Education, academic qualifications and training

Next, you should list your academic qualifications (such as your degree, A-level and GCSE results), professional memberships (such as the Law Society) and qualifications that directly relate to the practice of law. Arrange them in reverse chronological order, with your most recent achievements displayed first and include your places of education, the dates you took the qualifications, the subjects you studied and the grades you were awarded.

When referencing your degree, be clear about the areas of law that you studied so a prospective employer can see, at a glance, where your current expertise lies.

Employment and work experience

Again, you should list your work experience (both paid and unpaid) chronologically, including details of the companies you worked for, their locations, your job titles and your focus areas. While your work experience doesn’t necessarily have to be legal-focused, it should always be relevant.

Provide details of your key roles and responsibilities, with an emphasis on any results achieved. This is an opportunity to demonstrate how your experience makes you a strong candidate. Each position is a chance for you to reference the wider benefits of your time spent in previous roles. For example, you can show how you developed leadership skills, learned delegation or grew commercial understanding.

If you have a substantial amount of work experience under your belt, you could split this section up into areas of specialism or paid and voluntary roles.

Additional skills

This is where you outline any other professional skills you might have, such as your level of proficiency with software packages or any languages you speak. Make sure you outline your level of fluency, as this could be another factor that sets you apart from the competition.

Hobbies and interests

Your CV is your opportunity to demonstrate all of your relevant experience, not just in the workplace.

Detailing your wider personal interests is your chance to offer a glimpse of the person an employer may welcome.

List activities and pursuits that will help you to stand out positively. This could be a membership of a club or society, sporting achievements, awards you’ve received or community projects that you’ve been involved in.

Rather than including everyday hobbies, like keeping fit, reading books or listening to music, concentrate on what has relevance to a legal career or indicates a transferable skill set.

These personal interests are often talking points during interviews, so be prepared to speak confidently and passionately about any information that you choose to include on your CV.

Depending on your personal circumstances, you may prefer not to list references on your CV. In that case, you can write “references available on request”.

If you do this, however, you must be able to quickly provide referees’ details before the interview if requested, so make sure you have two strong referees lined up.

In most instances, your current or most recent employer will act as your first reference.

Legal CV writing tips

Here are our top tips for creating a winning legal CV:

Get to the point quickly

Resist the temptation to bulk out your CV with unnecessary words or complicated language.

Remember that the hiring manager is likely to be reviewing many CVs, so grab their attention quickly.

While there’s no set length for a legal CV – as it depends largely on your experience and the necessary attributes for the role you desire – generally speaking, a legal CV should be no longer than three pages.

Avoid a personal profile at the top

A personal profile isn’t necessary, as your cover letter will tell the narrative of why you’re a great fit for the law firm.

If you’re concerned that simply stating the facts won’t be enough for you to stand out, consider using bold and persuasive words to highlight your achievements and suitability.

Don’t get personal

There’s no need to include a photograph on your CV and you don’t need to include your date of birth, marital status, nationality or social media profiles (unless specified).

Only include the essential information that’s relevant to the role you are applying for.

There shouldn’t be any unexplained periods in your work experience or employment history.

If a gap exists, explain the reason for this and what you learned during this time. The more questions your CV fails to answer, the less likely it is that you’ll be invited for an interview.

Make it look professional

Your legal CV should be printed on plain white paper in a size 11 standard font, such as Times New Roman or Arial.

It doesn’t need to be creative or visually striking – in fact, garish and unusual formatting could count against you. So stick to a simple, clear and easy-to-understand layout and remember to double-check your spelling and grammar.

Legal cover letter template

Your cover letter should never be treated as an afterthought to your CV. It needs to be strong, well-researched and punchy, demonstrating why you are a candidate that’s worth considering for the position.

In one page or less, your legal cover letter should include the following:

Introductory paragraph

In the opening paragraph of your cover letter, you should introduce yourself and give details of where you saw the vacancy advertised, being sure to mention any referrals or mutual acquaintances.

A paragraph on why you want the job

Next, you should talk about the position you’re applying for and give reasons why you want to work for that law firm in particular.

Show that you’ve researched the business by explaining your interest in their main practice areas.

A paragraph explaining why you’re the ideal candidate

Explain how your past paid or voluntary work experience, academic qualifications and, in some instances, personal interests add up to make you a good fit for the law firm.

Give reasons that relate specifically to this role, highlighting any achievements that show you have the competencies the law firm is looking for.

Concluding paragraph

Conclude by thanking the hiring manager for their time and mention that your CV is enclosed.

You should also give dates for when you’re available for interview and, if relevant, answer any specific questions mentioned in the job vacancy, such as salary expectations.

Legal cover letter writing tips

Here are our top tips for creating an effective legal cover letter:

Make the effort

Some job sites state “Cover letter optional”, but you should ignore this, and always include a cover letter.

And although it takes time, you should write a new cover letter each time you apply for a position. This will prove that you’re dedicated and enthusiastic about the position.

Be personal

Your cover letter should be tailored to the specific job or organisation. It’s a good idea to include keywords from the job advertisement within your letter, as it indicates both attention to detail and corporate alignment. Just try to use keywords sparingly and not blatantly.

Make an effort to find out the name of the recipient of your application and address them personally. If you don’t have this information, you can show you’ve done your research by writing about the firm in the next couple of paragraphs.

Think about the language you use

A legal cover letter should be succinct, clear and professional yet personable. Put time, care and thought into the language you use, how you present yourself and how you would like others to perceive you.

The legal profession leans towards formality, so avoid contractions, slang, jargon and abbreviations.

There’s a fine line between confidence and arrogance, but it’s fine to be proud of your achievements, so you should be assured in your language. Instead of writing “I think”, “I hope” or “maybe”, write “I can”, “I will” and “I am”.

To help get the tone right, you might find it helpful to check the company’s website and match your tone to theirs.

Be professional

As with your legal CV, your cover letter should be written on white paper in a professional size 11 font – preferably the same one you used for your CV.

Again, it’s likely the person reading your cover letter will be going through numerous applications, so get straight to the point and keep your cover letter to one side of A4. Some law firms even give a word count, which you should stick to, in order to show that you can follow instructions and write succinctly.

There’s no excuse for spelling mistakes and grammatical errors – especially if you’re applying for a job that requires attention to detail – so make sure you proofread your legal cover letter once you’ve finished.

While your legal cover letter is where you add colour and personality to your application, your CV should focus solely on the facts.

When writing your legal CV and cover letter, you should bear in mind that the person reading your documents is likely to be going through numerous applications, so keep it concise and clear, while making sure you include all the relevant information to show yourself in the best possible light.

It’s also essential that you research the company to prove that you’re serious and enthusiastic about working for that particular law firm.

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Cover letter examples

Account Manager

Mary Lopez, an experienced Account Manager, selected the Auckland cover letter template to showcase her professional achievements. She combines her expertise in customer relationship management, business development, and strategic planning to highlight her key skills.

"I am writing to express my interest in the Head of Business Development position at Mira, as advertised. With over five years of experience in account management, I have developed a robust skill set in building and maintaining strong client relationships, exceeding sales targets, and driving business growth."

account manager cover letter example

Table of contents

How to Write an Account Manager Cover Letter

As an account manager, your role is essential for building strong client relationships and driving sales while ensuring client satisfaction. Whether you're in finance , technology , marketing , or any other field that relies on account management , employers are looking for candidates with excellent communication skills, a strategic mindset, and a knack for problem-solving. A good cover letter is key to showcasing these qualities and making a memorable impression.

In this guide, we provide comprehensive support specifically designed for account management roles, including cover letter examples , formatting advice, and expert writing tips for roles including:

Entry-level account manager

Account executive

Key account manager

Sales account manager

Business development manager

Technical account manager.

Whether you are an experienced account manager, changing careers , or a recent graduate entering the field, our resources will help you stand out and secure more interviews in the competitive job market. Let’s begin with an example!

Customise our account manager cover letter example

Ready to kickstart your career? Let CVMaker help you create the perfect cover letter template !

Account manager cover letter example

Account manager

Interested in a matching CV ? Check out our guide on how to write an account manager CV .

matching CV and account manager cover letter example

What should an account management cover letter include?

Like a good CV , a cover letter is essential for account managers at any stage of their career, whether you're just starting or aiming for more senior roles. Your cover letter should be concise, impactful, and specifically tailored to the position you're applying for. Make sure to highlight relevant work experience , skills, and achievements that demonstrate your fit for the role.

Key sections for a good account manager cover letter:

Contact information

Opening paragraph

Body paragraph(s)

Closing paragraph

account manager cover letter example sections

Your cover letter should emphasise your key skills and achievements relevant to the job. This will give your cover letter depth and demonstrate a practical understanding of how you can leverage these skills in an account management context. For more tips and inspiration, refer to the top skills employers are looking for.

1. Introduction: How to start an account manager cover letter

Start your cover letter with a strong introduction that grabs the recruiter or hiring manager's attention and briefly highlights your interest in the position. You can mention where you found the job posting and express enthusiasm for the opportunity.

account manager cover letter introduction

Account manager for marketing agency cover letter example

I am excited to apply for the Entry-Level Account Manager position at Mira., as advertised on your website. I recently graduated from London University with a Bachelor’s degree in Business Administration, and I am eager to bring my strong communication skills, attention to detail, and enthusiasm for customer relations to your team.

Perhaps you want to switch to a career in marketing? Check out the marketing CV example and matching marketing cover letter.

Account executive cover letter example

I am writing to express my interest in the Account Executive position at Vertex, as listed on LinkedIn. With over three years of experience in sales and account management, I am confident in my ability to contribute to your team and help drive growth for Vertex Solutions.

Strategic account manager cover letter example

I am eager to apply for the Strategic Account Manager position at Amazon, as advertised. With over seven years of experience in account management and a proven track record of developing strategic relationships with high-profile clients, I believe I would be a great fit for your team.

Key account manager cover letter example

I am thrilled to apply for the Key Account Manager position at Prime. With over eight years of experience managing high-value accounts in the tech industry, I am confident in my ability to drive growth and build long-lasting client relationships at your esteemed company.

Sales account manager cover letter example

I am writing to express my interest in the Sales Account Manager position at Synergy Solutions, as posted on your company’s career page. With over six years of experience in sales and account management, I have developed a strong track record of achieving and exceeding sales targets, and I am excited about the opportunity to bring my skills to your team.

Interested in sales? Refer to the writing guide for a sales CV or sales cover letter.

Business development manager cover letter example

I am writing to apply for the Business Development Manager position at Innovative Solutions, as advertised. With over eight years of experience in business development and a proven track record of driving growth and building strategic partnerships, I am confident that I would be a great fit for your team.

Check out the business development CV example .

Technical account manager cover letter example

I am excited to apply for the Technical Account Manager position at TechWorks Solutions, as advertised on your website. With over seven years of experience in technical account management and a strong background in IT solutions, I am confident in my ability to provide exceptional service to your clients and drive growth for your company.

For more examples, refer to our guide on how to start a cover letter. 

2. Body: What should I put in the body of my account manager cover letter?

In your cover letter, highlight the skills, experiences, and accomplishments that make you a strong candidate for the position. Include specific examples of your achievements and how they match the job's requirements.

account manager cover letter body

During my time at university, I was actively involved in the Business Club, where I spearheaded a project that increased our membership by 40% over two semesters. This experience taught me the importance of understanding client needs, developing targeted communication strategies, and maintaining strong client relationships — skills that I am confident will make me a valuable asset to your team. Mira has a stellar reputation for fostering innovation and maintaining a client-first approach. I am particularly impressed by your recent campaign to expand into new markets, and I am eager to contribute to these efforts. I am a quick learner with a strong work ethic and a passion for helping clients achieve their goals.

Senior Account executive cover letter example

In my current role as Senior Account Executive at Revolute, I have been responsible for managing and expanding key accounts, resulting in a 45% increase in revenue over the past two years. By implementing data-driven strategies and leveraging my deep understanding of market trends, I successfully developed and executed plans that aligned with our clients goals and enhanced their overall experience with our company. Amazon's reputation for innovation and its focus on delivering exceptional value to clients is truly inspiring. I am particularly impressed by your recent efforts to incorporate advanced AI tools into your analytics services. I am confident that my experience in developing long-term strategic plans, coupled with my passion for analytics, would allow me to make significant contributions to your organisation.
During my tenure at Prime, I managed several key accounts, including Fortune 500 companies, and achieved a 60% increase in sales within my first year. My strategic approach to account management, combined with my ability to deeply understand client needs and deliver tailored solutions, has been instrumental in expanding our market presence and enhancing customer satisfaction. PrimeTech Industries' commitment to innovation and excellence aligns perfectly with my professional values. I am particularly drawn to your recent advancements in cloud technology, which I believe have significant potential to drive growth. I am eager to leverage my experience and skills to contribute to the continued success of PrimeTech Industries.

For more examples, refer to our guide on the structure of a cover letter.

3. Conclusion: How do you end an account manager cover letter

Conclude your cover letter by expressing gratitude for the opportunity to apply and reiterate your interest in the position. Also, mention your availability for a job interview and express readiness to discuss how your skills and experiences align with the needs of the organisation.

account manager cover letter conclusion

Example 1: Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experience can help Alpha continue to thrive in the competitive analytics market. Example 2: I would welcome the opportunity to discuss how my experience and skills align with your needs. Thank you for considering my application. I look forward to the possibility of contributing to Vertex's continued success.

For more examples, refer to our guide on how to end a cover letter.

No experience account manager cover letter example

Dear Hiring Manager, I am writing to express my interest in the Account Manager position at Miro, as advertised on your website. As a recent graduate with a degree in business management from London University, I am excited to begin my career and believe that my education, enthusiasm, and strong communication skills make me an excellent candidate for this role. During my time at university, I developed a passion for building relationships and delivering exceptional customer service through my coursework and extracurricular activities. As a member of the culture club, I collaborated with team members to plan and execute events that attracted over 300 participants. This experience taught me the importance of strategic planning, clear communication, and attention to detail—skills that I am eager to bring to the Account Manager position at Miro. I am particularly drawn to your company because of your commitment to innovation and customer satisfaction. I am impressed by your recent initiatives and I would love the opportunity to contribute to such forward-thinking projects. I am confident that my proactive approach, strong organisational skills, and ability to adapt quickly would allow me to effectively manage client relationships and support your team in achieving its goals. Although I am just starting out in my career, I am eager to learn and am committed to growing as a professional within your company. I am excited about the opportunity to leverage my skills and passion to contribute to your team and help deliver outstanding results for your clients. Thank you! I look forward to the possibility of discussing how I can bring value to Miro as your next Account Manager. Sincerely, Amber Lanhgam

If you're a school leaver or perhaps someone who took a career break , refer to our detailed guide for more tips on how to write a cover letter with no experience.

Key takeaways

Customise your cover letter for each position by aligning your skills and experiences with the specific requirements of the job. This shows the employer that you have taken the time to understand their needs and are genuinely interested in the role.

Focus on your most relevant skills and accomplishments that directly relate to the position. Use concrete examples to demonstrate how you have successfully managed accounts, built client relationships, or achieved sales targets.

Demonstrate that you have researched the company by mentioning its values, goals, or recent achievements. This not only shows your enthusiasm for the role but also your commitment to becoming part of the company.

Keep the cover letter concise and to the point. Aim for a few paragraphs that clearly communicate your interest in the role, your relevant qualifications, and what you can bring to the company.

Next steps?

Interested in trying our cover letter builder where you can easily customise one of our cover letter examples to fit your needs? Try it for free or contact our support team to learn more about our CV writing services .

What is the difference between account manager and account executive?

An account executive typically focuses on acquiring new clients and driving sales, while an account manager is responsible for maintaining relationships, managing existing accounts, and ensuring client satisfaction.

Can I use AI to write my cover letter for account management? 

Yes, you can use AI tools like ChatGPT to draft your cover letter. It can provide a good starting point by generating a well-structured letter, but be sure to personalise and refine the content to match your unique experiences and the specific job requirements. For similar tips, refer to our article about AI CV writing. 

What are the best skills to boost my account manager cover letter? 

Communication: Strong verbal and written skills.

Relationship building: Ability to maintain and grow client relationships.

Problem-solving: skills in addressing client needs and finding solutions.

Organisational skills: Ability to manage multiple accounts and projects.

Sales and negotiation: Experience in upselling and cross-selling.

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    Here are the most common ways to address a cover letter without a name: To Whom It May Concern. Dear Human Resources Director. Dear Hiring Manager. Dear Recruitment Manager. Additionally, if you want to add a personal touch, address your cover letter to your prospective department or manager.

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    Middle paragraph (s) Closing paragraph. Letter ending and signature. Your cover letter should be one page long and use a simple, professional font, such as Arial or Helvetica, 10 to 12 points in size. Your letter should be left-aligned with single spacing and one-inch margins. Show Transcript.

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    For example, 'Dear Austen Myers' is acceptable and considered a professional way to address a cover letter. If you know their gender and wish to use a title in the address, use either 'Ms.' or 'Mr.' to avoid inaccurately describing the recipient's marital status. For example, you'd write 'Dear Ms. Myers' rather than 'Dear ...

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    Properly addressing your cover letter is a straightforward process. If you follow these simple steps, you should be able to address your cover letter correctly: 1. Examine the job description to find out the name of the recruitment manager. The first thing you should do when addressing your cover letter is to refer to the job description.

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    If the job description has a named person for the application to be sent to, make sure you address the letter to them: "Dear Mr. Thomas Jones', if no name is available start: 'Dear Sir or Madam' never start 'Hi there' or just start writing the letter, show your professionalism.

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