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Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes.

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like.

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, M.Eng., Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this Sample Ph.D. Personal Statement that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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Top 10 Personal Brand Statement Examples To Follow

Updated: July 23, 2024

Published: May 10, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life.

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

80+ Professional Bio Templates & Examples

Create a compelling professional narrative for a proper, attention-grabbing introduction.

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Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility.

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle.

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable.

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper.

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for.

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

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How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

Why am I building my brand?
What do I want my audience to know me for?
How do I do things differently?
Do I have a distinct skill set, experience, point of view, or passion?
What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand.

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either.

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values.

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them.

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers.

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

Don't forget to share this post!

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Business, marketing and management personal statements

Business and marketing degree personal statement example (1a)

This is a real personal statement written by a student for their university application. It might help you decide what to include in your own. There are lots more examples in our .

When I reminisce about my school days, I look back with pleasure at the Business Studies classes I took at GCSE and A-level. I always found the Classes extremely interesting. My attention was hooked and my understanding of business grew as we progressed our way through the course. My enjoyment of Business Studies can be seen from my exam grades of which I am extremely proud.

At 18 years old I was keen to go out in the world of work and learn more about differentworking environments. I had jobs from working in nightclubs and promotions to working in face-to-face event based sales. These experiences gave me a chance to see first hand how the theories I had learned in Business Studies applied in practice. I fell ill in December 2005, leaving me unable to complete my A Level study. I took advantage of my misfortune by working in marketing where I had to promote products from business to consumers while learning how to build and manage my own team from scratch. At first I found the idea of being responsible for people quite daunting, but I saw it as a challenge and invaluable experience and therefore fell into the responsibility comfortably. I also worked in retail for a brief period; this faced me with different challenges and a different working environment. In September 2006 my health improved and I returned to education and I am currently completing an Access to Business Studies course. I am also doing A Level French as Irecognise the benefits of having more then one language in the business world. I want to be multilingual and as long as time permits, I will endeavour to learn as many languages as possible. I am also keen to learn about other cultures and have experienced life in Ghana,where I was able to see life from another perspective. In 2003 I lived in America as part ofa student exchange programme and I hope that one day I will have the chance to travel around the world and experience more cultures. Although work is important to me, I recognise the need for rest. I enjoy listening, playing and watching live music. I attend live performances regularly. My love for music stems from the age of eight where I first picked up the recorder and clarinet. I developed my music skills by learning how to play the guitar and the piano. I am eager to learn how to play the drums. Socialising is a part of my life. I like to get involved with campaigns and groups as I feel it is a great opportunity to interact with different people from all walks of life. I regularly volunteer for Amnesty International and Love Music Hate Racism. I feel that I will settle down well at university as I am friendly and confident and my ability to work in a team will enable me to interact well with other people. Having studied drama I have an interest in acting. I often go to the theatre and would like to pursue this interest at university in my free time. With my varied interests I am looking forward to the social, as well as the academic opportunities at university.

After university, I hope to work in Marketing and Advertising. I am an outgoing, articulate and keen person and feel these qualities would shine. Every time I watch an advert on television or see one in a newspaper I immediately know this is what I want to do in life. The idea of having a product to launch and a target audience to appeal to excites me. I always think of creative ways a product can be marketed. I am an enthusiastic learner, I know what I want and I am prepared to work hard to achieve my ambition. I had a job where the wage was commission based; this made me a self-motivated person with the determination to reach the goals I placed in front of me.

I believe that given the academic opportunity, coupled with my valuable work experience, I will be set firmly on the right path to a successful career.

Universities Applied to:

Bournemouth
University of Central Lancashire (UCLAN)
University of the West of England, Bristol (UWE)
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Marketing Activities for Personal Statements

This article is for those applying for Marketing undergraduate degrees at UK universities through the UCAS system.

For applying to UK universities, it is important that the majority of the personal statement is made up of “supercurricular activities”. These are activities, undertaken outside of school, that directly relate to the subject which you would like to study at university.

Here is a list of some supercurricular activities for marketing:

With podcasts, I recommend focussing on a particular episode and your personal takeaways, rather than only generally mention that you listen to the podcast without further detail.

The Cambridge Marketing Podcast.
Marketing Week.
Other relevant marketing podcasts.

Essay competitions

You may be able to find relevant essay competitions. These may be essay competitions for related subjects such as economics or business.

In this case, make sure to choose an essay question to answer that relates to marketing. This means you may need to be selective about the choice of essay competition.

Examples of essay competitions include the RES Economics essay competition or the King’s Lab entrepreneurship essay competition.

Behavioural economics / behavioural science books

You can find books on these areas, relating to the so-called “behavioural biases” that consumers and other groups may face.

Again with books, I’d recommend picking a particular chapter or idea to go into detail on and offer your own personal takeaway, rather than talking about the book generally.

Thinking Fast and Slow – a book by Kahneman
Or another book called Nudge by Thaler and Sunstein.
There are several other books about behavioural economics.

Papers can be difficult to read. So another option is to look up a marketing academic on YouTube, and find a long lecture by them.

For example Andrew Stephen has a lecture here on the future of marketing .

There is also Philip Kotler on marketing here .

Hands-on marketing activity

You may have tried your hand at marketing. This could be for a business and could involve design or communication. Mentioning this kind of activity can be a great addition to a personal statement.

You could even read academic papers where you have something interesting to say about it. For instance, an interesting insight that you think could be applied elsewhere, a new thought beyond what the authors say, something you agree or disagree with, something you recognise from your own experience etc.

You can find papers for instance here:

You could sort a famous journal by its most read or most cited articles. For example in the Journal of Marketing , you can find: “ The rise of new technologies in marketing: a framework and outlook ”.
You could seek out articles from a particular academic.

You can also find “research features” or shorter versions of the full academic article that may be more accessible. For instance:

You can find a lot on marketing at the link here . Some of these may be behind paywalls or have limits on number of reads.
Summaries of academic papers can also be found for economics on the CEPR Voxeu website. For marketing, you will need to be selective.

Final thoughts

This is just a sample of the types of activities you can include in your personal statement. Feel free to look for additional activities beyond this list – this list is meant as inspiration, not for you just to copy the activities.

Moreover, make use of your interests within marketing. If you are interested in online marketing, focus some of your activities on this. Or if you are interested in marketing and design, discuss supercurricular activities relevant to this.

Hope this helps and good luck with your university application!

For more university application resources, mostly relating to economics, click the blue button below:

About the author

Helping economics students online since 2015. Previously an economist, I now provide economics resources on tfurber.com and tutor A Level Economics students. Read more about me here .

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References for mature students

Whether talking about a recent news story, how you meet targets in your weekend job, or simply why you want to study business at uni, that spark of genuine motivation and enthusiasm will get you noticed. That's what business admissions tutors told us when we asked them what they look for – and here are some more of their top tips.

Find out everything you need to know about writing your personal statement , including how to write a killer opening and our top tips.

A spot-on business personal statement – in a nutshell

Dr Pam Croney, admissions tutor at Newcastle Business School at Northumbria University, is especially looking for evidence of:

an independent learner
a thinker and doer
an innovator or potential entrepreneur
a good communicator who likes giving presentations
an interest in what's happening out there in the business world

Can you demonstrate any of these?

She also likes it when applicants give their own views on a topical issue, like why you think a particular company crashed, what sparked the revival of a vintage brand, or whatever else gets you fired up. Admissions tutors love to know what you’re genuinely enthusiastic about!

What business and management tutors are looking for

Structure and organisation: to study management, you need to demonstrate that you are capable of managing yourself. Your personal statement needs to be structured, organised, and free of spelling or grammatical errors.
First impressions count: Sue Blything-Smith, Business and Management Admissions Tutor from University Campus Suffolk, says 'you should aim to be unique and original and provide a good opening line that reveals something about your aptitude and enthusiasm’. She really likes to see statements that demonstrate personality and flair but don't go too over the top: keep it formal and remain objective.
Examples of your relevant skills: Sue is also impressed by applicants who describe situations where they’ve demonstrated relevant skills like good communication or teamwork, problem-solving, initiative, leadership, or achieving goals.
Research the course: London School of Economics is keen to know things like why you want to study management, what specific aspects of their course interest you, how it relates to your academic studies, and what additional reading or other activities have led you to apply.
Entrepreneurial flair: Bournemouth likes its business studies applicants to show they are 'self-starters' who enjoy identifying and solving business problems.

Making your business experience count

It’s not just what you've done but how you've reflected on it. If you work-shadowed the CEO of a multi-national company, that's great, but it will have zero impact unless you spell out what you personally gained from it.

Similarly, if your part-time supermarket job or role in a Young Enterprise programme has helped you develop your skills and confidence, that’s great too. But it will only have an impact on your statement if you explain how or give an actual example.

It's the "how" that brings your statement to life and makes it interesting and personal. So try to think of specific occasions or unique ways you have demonstrated your potential, or maybe something you've observed about customer behaviour, management styles or an effective (or ineffective) marketing campaign.

It's even better if you can then link it to something you've learned in your business, economics, or psychology studies, or read in the Financial Times, The Economist, or on the BBC website.

Or consider the transferable skills you've gained through extracurricular activities and how they can show what the University of Bath describes as 'an active interest in understanding people, work, and organisations'.

Check out our guide to business, management, and administrative studies to find out what courses are available, areas of employment, and where to find out more about careers.

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Business and Marketing

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Seeing and believing in the power of Business world to change the life of underprivileged people, I’m determined to be a social entrepreneur who catalyzes the lives of people from the cycle of poverty…

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Growing up in a business family has steered my aspirations onto an entrepreneurial path. I enjoy taking on challenges, both individual and team ones. Everything I have done has been to prepare myself for my dream to start my own company.

Leadership PhD personal statement

PhD personal statement - leadership (first page)

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Privacy overview.

How to Write a Resume Branding Statement (Examples Included!)

If someone asked you to sum up your entire resume in a few sentences, could you do it? Crafting a concise resume branding statement can feel like a challenge, but it’s a powerful way to showcase your value.

In this article, we’ll break down how to write a personal brand statement—with actual examples of branding statements for a resume to help you make a memorable impact.

Get that resume out there! Browse open jobs on The Muse and find your dream job »

What is a branding statement on a resume?

“A branding statement is a brief sentence that highlights your most valuable qualities and what sets you apart professionally,” says Rob Stevenson, founder of BackupLABS , who has reviewed thousands of resumes as a hiring manager. “This is what a recruiter reads first, so it has to instantly convey why you’re the right fit for the role.”

This statement should summarize your main skills, experiences, and achievements in a way that sets you apart from other candidates.

Branding statement vs. other resume sections

A resume branding statement might get mixed up with other sections of a resume that also communicate your value to employers in a succinct and impactful way. However, they’re not the same. Here’s how they compare:

Objective : This section, which some consider dated, focuses on what you want, such as a specific job or industry, while a branding statement emphasizes the unique value that you offer to the company.
Headline : A headline is a brief, job title-like descriptor, such as Marketing Specialist or Software Developer. A branding statement expands on that, offering a snapshot of your professional value.
Profile : Typically longer, a profile provides an overview of your career achievements. A branding statement is much shorter, serving as a quick summary of your most marketable qualities.
Summary : Like a profile, a summary covers broader aspects of your career. In contrast, a branding statement is laser-focused on your key strengths and what makes you stand out.

Branding statement on a resume: Why you should include one

Including a branding statement on your resume gives you the opportunity to make a strong first impression. It immediately positions you as a candidate who knows their strengths and what they bring to the table.

A good branding statement can:

Grab attention : In a competitive job market, hiring managers often skim resumes. A concise branding statement can make you stand out right away, prompting recruiters to take notice and motivating them to explore your resume further to understand the value you bring.
Clarify your unique value : It succinctly communicates what sets you apart from other candidates, highlighting why you’re the best fit for the role.
Set the tone : It frames the rest of your resume, guiding the reader’s understanding of your experience and strengths.
Showcase your confidence : Including a branding statement demonstrates that you know your worth and have a clear understanding of the value you bring to the table. It presents you as a self-assured candidate, ready to contribute from day one.
Differentiate you from the crowd : With many resumes looking similar, a branding statement is your opportunity to stand out. It’s a unique snapshot of your professional identity that makes hiring managers remember you, even among a sea of candidates.
Align with company needs : A tailored branding statement can reflect the specific needs of the role or organization you're applying to. By highlighting relevant strengths, it shows that you've done your research and are a perfect match for the company's goals.

What is a good brand statement for a resume? 7 tips to craft one

Ready to learn exactly how to write a branding statement for a resume? Follow these six expert tips for creating a standout branding statement that showcases your value and sets you apart from the crowd.

1. Place it strategically

Place your branding statement at the very top of your resume, just beneath your contact information. This is prime real estate, as it’s one of the first things a hiring manager will see, increasing the likelihood that they’ll continue reading through the rest of your resume.

2. Be concise

“The length should be about two to three sentences,” says Vit Koval, a talent acquisition specialist and co-founder at Globy . This brevity ensures hiring managers can quickly grasp your professional identity without sifting through unnecessary information.

3. Focus on your value

Stevenson recommends highlighting your strengths and skills with specific, powerful words. “A branding statement should convey your unique qualities and what sets you apart from other candidates,” he says.

For example, you might describe yourself as an innovative thinker with a talent for developing creative solutions. You could also highlight being proficient in data analysis and strategic planning, while emphasizing your collaborative nature as a team member who thrives in diverse environments.

4. Use active language

Words like “achieve,” “drive,” or “innovate” can give your statement more impact, instead of using phrases like “was responsible for” or “was involved in.” Active language emphasizes your contributions and results, making your branding statement more compelling to employers. For example, instead of saying, “Was responsible for project milestones,” you could say, “Achieved project milestones ahead of schedule, improving team efficiency by 25%.”

This might help: 185+ Action Verbs to Make Your Resume Stand Out in 2024

5. Tailor it to the job

To make your branding statement stand out, customize it for each role you're applying to. Use keywords from the job description , which highlights how your skills align with the company’s specific needs.

For example, if you’re applying for a Marketing Manager position and the job description mentions terms like “data-driven strategies,” “campaign management,” and “brand awareness,” you can incorporate these keywords directly into your branding statement.

Also, research the company’s culture and values to understand their priorities. By aligning your branding statement with the company’s mission and the job’s specific requirements, you effectively demonstrate why you’re the perfect fit for the role. The goal is to reflect the qualifications and attributes the employer is seeking, Stevenson says.

6. Avoid jargon

Keep it simple and accessible, focusing on clear, powerful language. Avoid using jargon or overly technical terms that might confuse the reader, since clarity is key to making your statement reach a wider audience.

For example, instead of saying, “Leveraged synergistic paradigms to optimize operational efficiencies,” use clear language like, “Improved team collaboration to enhance productivity.”

What not to do in your resume branding statement

Make sure your resume branding statement is doing you justice by steering clear of common mistakes.

Being vague : Avoid generic statements like “hardworking professional” or “dedicated worker.” Koval refers to them as “trivial phrases that do not add much weight or help the recruiter understand your value.”
Focusing only on what you want : A branding statement should emphasize what you offer, not what you're seeking. Focus on how you can bring value to the company, rather than your personal goals.
Making it too long : This section should be brief—two to three sentences at most. Don’t turn it into a mini- cover letter .
Ignoring results : Not including measurable achievements or outcomes can weaken your statement. Whenever possible, mention a specific result to show how you’ve added value.

Your resume branding statement is your chance to stand out, so make it concise, results-driven, and tailored to the employer's needs. By avoiding these common pitfalls, you’ll create a compelling statement that clearly showcases your value and strengths.

10 resume branding statement examples

No matter your field—whether it's marketing, IT, or sales—a strong branding statement captures the essence of what you bring to the table. To spark your creativity, here are 10 standout examples from various industries and roles to inspire your own statement:

Example #1: Resume branding statement for a marketing manager

Dynamic marketing professional with a proven track record of increasing brand engagement by 40% through innovative digital campaigns and data-driven strategies.

Example #2: Resume branding statement for a project manager

Results-oriented project manager with 8+ years of experience leading cross-functional teams to deliver complex projects on time and within budget, driving operational efficiency.

Example #3: Resume branding statement for a software engineer

Passionate software engineer with expertise in developing scalable, user-centric applications that enhance productivity and optimize performance for fast-growing startups.

Example #4: Resume branding statement for a sales executive

Top-performing sales leader with a record of exceeding quarterly sales targets by 20%, leveraging strategic partnerships and relationship-building skills to drive revenue growth.

Example #5: Resume branding statement for a human resources specialist

HR professional with a talent for fostering a positive work environment, streamlining recruitment processes, and reducing employee turnover by 15% through employee engagement programs.

Example #6: Resume branding statement for a graphic designer

Creative graphic designer with a passion for developing visually compelling brand identities, driving a 25% increase in client satisfaction through innovative design solutions.

Example #7: Resume branding statement for a data analyst

Detail-oriented data analyst with expertise in transforming raw data into actionable insights, enabling businesses to make informed, data-driven decisions and achieve a 10% increase in efficiency.

Example #8: Resume branding statement for a customer service manager

Customer-focused leader with 7+ years of experience in building high-performing teams and improving customer satisfaction scores by 30% through process improvements and team development.

Example #9: Resume branding statement for a financial analyst

Results-driven financial analyst with a proven ability to develop strategic financial models that have increased profit margins by 12% through accurate forecasting and risk management.

Example #10: Resume branding statement for an operations manager

Efficient operations manager with a track record of optimizing processes to reduce costs by 15% while increasing productivity, ensuring seamless operations across multiple departments.

Resume branding statement template

Examples are great—but templates can be even better if you're looking for a solid starting point. So, here are two templates to help you craft a compelling resume branding statement that highlights your years of experience, key accomplishments, and unique strengths:

Template #1:

I am a [ profession or role ] with [ number ] years of experience in [ industry or area of expertise ]. I specialize in [ specific skill or strength ] and have successfully [ mention key accomplishment, e.g., increased revenue, led teams, improved processes ] by [ specific result, e.g., 20% over 6 months ].

Template #2:

As a [ profession or role ] with [ number ] years of experience, I have a proven track record of [ specific achievement or skill ]. My expertise in [ relevant area ] has helped [ company or team ] achieve [ specific result or outcome ], positioning me as a valuable asset in [ industry or field ].

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Knowledge Hub

Inspiring Business Mission Statement Examples That Drive Growth

8-minute read
16th August 2024

A mission statement is more than just a string of words; it’s the essence of a company’s purpose, values, and direction. It guides decision-making, attracts great employees, and inspires confidence in customers. Let’s delve into what makes a successful company mission statement, discuss how it can influence business growth , and look at some real-life inspiring business mission statement examples.

What Makes a Great Business Mission Statement?

A great business mission statement is clear and straightforward . It should be easy to understand by anyone who reads it – employees, customers, stakeholders, etc. The core message should be communicated without confusion, jargon, or overly complex language .

A company mission statement should inspire and nurture ambition among the internal team and external audiences alike. It should reflect a company’s ambitions and aspirations, motivating employees to work toward a shared goal. The best mission statements evoke a sense of purpose that goes beyond mere profit-making.

Great mission statements emphasize the value and impact the company brings to its customers or the world. This focus on value aligns the brand with the company’s long-term goals and customer expectations.

A mission statement should be authentic and reflect the company’s true values . It should align with the company’s culture, operations, and strategic goals. When a business mission statement is authentic, it becomes a true reflection of the company’s identity.

How Mission Statements Influence Business Growth

A brand mission statement is just a statement; does it really have an effect on business growth? Yes, it does! Mission statements affect growth by:

Driving Strategic Decisions

A well-crafted mission statement provides a framework for strategic decision-making. It’s a constant reminder of the company’s purpose, guiding leadership when making crucial decisions. When companies stay true to their mission, they’re more likely to make choices that align with their long-term vision.

Attracting and Retaining Talent

Mission statements play a crucial role in attracting and retaining top talent. Employees are more likely to join and stay with a company whose mission resonates with their personal values and beliefs. A strong business mission statement can attract workers who have the same values and goals as the company.

Building Customer Loyalty

A compelling company mission statement helps build a strong emotional connection with customers . When customers identify with a company’s mission, they’re more likely to develop loyalty to the brand. This loyalty translates into repeat business, word-of-mouth referrals, and positive brand reputation, all of which contribute to growth.

Creating Differentiation in the Market

In a competitive marketplace, a unique and powerful brand mission statement can set a company apart from its competitors. It communicates what makes the company different from others and why it matters. Companies with a mission that stands out are more likely to stay relevant and competitive in a cluttered market.

Inspiring Mission Statement Examples for Business Growth

Let’s look at some efficient business mission statement examples from the tech, finance, education, non-profit, market research, and legal industries.

Google: To organize the world’s information and make it universally accessible and useful.

Google’s mission statement captures its core function and global ambition, emphasizing accessibility and usefulness. This clarity drives its continuous innovation and market leadership.

Microsoft: To empower every person and every organization on the planet to achieve more.

Microsoft’s mission is broad yet powerful, reflecting its commitment to inclusivity and empowerment. This mission guides its diverse range of products and services, fostering growth through a global impact.

American Express: To become essential to our customers by providing differentiated products and services to help them achieve their aspirations.

American Express focuses on service excellence. This mission statement drives the company’s dedication to helping customers achieve their goals, building the trust and loyalty that fuel growth.

Khan Academy: To provide a free, world-class education for anyone, anywhere.

Khan Academy’s mission underscores its commitment to educational equality and accessibility. By offering free, high-quality resources, it has become a leader in the field of E-Learning , driving growth through its widespread appeal.

charity: water: To bring clean and safe water to people around the world.

charity: water’s mission is straightforward and impactful, focusing on a specific and important goal. This clarity attracts donors and volunteers, driving the organization’s growth and success.

The Nature Conservancy: To conserve the lands and waters on which all life depends.

The Nature Conservancy’s mission is broad but essential, emphasizing the importance of conservation by stating plainly why it matters to everyone. This mission pulls support from a wide range of stakeholders, fueling its global efforts and growth.

Market Research

Nielsen: To provide clients with the most complete understanding of consumers and markets worldwide.

Nielsen’s mission emphasizes how its work can affect the future of media for everyone, positioning it as a leader in market research. This focus on understanding consumers drives its innovation and market dominance.

Ipsos: At Ipsos, we are passionately curious about Society, Markets and People. “Game Changers” – our tagline – summarises our ambition: we provide true understanding and make our changing world easier to navigate, so that our clients can make faster, smarter and bolder decisions.

Ipsos’s mission highlights its commitment to actionable and accessible insights, which sets it apart in the competitive market research industry, fostering growth and client loyalty.

Latham & Watkins: We bring together the world’s best legal talent in every major jurisdiction to shape the deals and win the disputes that transform markets .

Latham & Watkins’ mission statement emphasizes talent, collaboration, and global impact, which strengthens its client relationships and supports its position as a top-tier law firm.

How to Create a Strong Company Mission Statement

Crafting an effective mission statement requires careful thought and a deep understanding of your company’s purpose and values. Here’s a step-by-step guide to help you create a business mission statement that inspires growth:

Define your purpose.

Begin by asking, “Why does our company exist?” This purpose will form the foundation of your mission statement and must be beyond simply making a profit.

Identify your core values.

What principles guide your company’s decisions and actions? List the core values that are integral to your company’s culture and operations.

Consider your impact.

Think about the impact your company wants to have on its customers, community, or the world. Your brand mission statement should highlight this impact, making it clear how your company contributes to the greater good.

Keep it concise and clear.

A mission statement should be brief and to the point , ideally no longer than one or two sentences. Avoid jargon and complex language; instead, focus on clarity and simplicity.

Make it inspiring.

Your company mission statement should inspire both your employees and your customers. Use language that evokes passion and motivation, reflecting your company’s ambitions.

Align it with long-term goals.

Although the mission statement focuses more on the present than the future, it should align with your company’s long-term goals. Your business mission statement should remain applicable for years to come.

Involve key stakeholders.

Gather insights from key stakeholders, such as employees, leadership, and even customers, to help you craft your mission statement.

Test and refine.

Once you’ve drafted your mission statement, share it with a small group of stakeholders. Gather feedback and refine the statement until everyone involved feels confident about it.

A strong mission statement can guide a company’s strategy, motivate employees, and build customer loyalty. It should be clear, concise, and aligned with the company’s core values and long-term goals. By defining your purpose, identifying your impact, and involving key stakeholders, you can create a business mission statement that inspires everyone who interacts with your company and drives growth and success for your business.

Writing an effective company mission statement along with other important text for your business is no small task. All your content should be clear, error-free, and consistent with your brand’s voice and values. If you’d like our expert editors to help lighten the load, schedule a call with Proofed for Business today.

What is a brand mission statement and why is it important?

A brand mission statement defines the purpose, goals, and values of a company. It communicates what the company stands for and its reason for existence. The mission statement guides strategic decisions, inspires employees, and helps build a strong connection with customers.

What is the difference between a vision and a mission statement?

A vision statement describes what a company aspires to achieve in the future – its long-term goals and desired impact. A mission statement, on the other hand, focuses on the present, outlining the company’s purpose, how it operates, and what it aims to accomplish today.

Can a company mission statement evolve over time?

Yes, a company mission statement can and should evolve over time. As a company grows, its goals, market, and values may change, necessitating updates to the mission statement to reflect its new direction and ensure continued relevance.

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Personal Statement Questions 2025

What is a business management personal statement?

You are required to write a business and management personal statement to showcase your main strengths, skills, experience and career goals to your chosen universities.

Admissions tutors want to see candidates with business and/or management experience that they can apply to their course.

It should also convey your passion for the subject, as well as why you want to pursue a degree in this area.

How do I write a business management personal statement?

It’s a good idea to start your statement with why you want to study business and and management at university (rather than just business ). For example, you may want to focus on the management part and why this interests you.

Make sure you back up everything with examples, which means having a good list of notes about your experience.

A good business and management personal statement should be written concisely, with a clear structure, including a memorable conclusion.

For inspiration on how to write your own unique statement, take a look at some of our business and management personal statement examples above (please don't copy them!), which will help you decide what to include.

What should I include in my business management personal statement?

It’s important you talk about skills and experience from all areas of your life and try to relate them to hobbies or extracurricular activities, especially if they are relevant to your course.

Think about how any work experience has helped you, what you have learned from it, and how it might be useful in your degree.

University admissions tutors want students on their course that are going to work hard and be of benefit to their department.

For more help and advice on what to include in your business and management personal statement, please see:

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For more information about business management degrees and careers, please visit the following:

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