trucking business business plan sample

Trucking Business Plan Template

Written by Dave Lavinsky

Trucking Company Business Plan

You’ve come to the right place to create your trucking business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their trucking companies.

Trucking Business Plan Example

Below is a sample trucking business plan template to help you write a trucking business plan for your own company.

Executive Summary

Business overview.

On The Road Trucking (OTRT) is a new trucking company located in Dallas, Texas. The company was founded by Michael Williams, a trucking and logistics professional who has over 20 years of management experience in trucking and logistics. Michael is confident in his ability to effectively negotiate contracts, oversee drivers and employees, and minimize costs as he ventures out to start his own trucking company. Michael plans on recruiting a team of highly qualified drivers, sales representatives, client relationship managers, and dispatchers to carry out the day-to-day operations of the company.  

On The Road Trucking will provide a comprehensive array of trucking and logistics services for any business or individual in need of freight distribution. OTRT will use the latest technology to ensure that every shipment is distributed efficiently and handled with the best of care. On The Road Trucking will be the ultimate choice in the Dallas, Texas area for customized trucking services.

Product Offering

The following are the services that On The Road Trucking will provide:

• Dedicated fleet services
• Flatbed transportation services
• Local distribution services
• Logistics services
• Warehousing services

Customer Focus

On The Road Trucking will target all businesses and individuals in need of freight services. OTRT will begin by targeting small business owners in need of distribution services and individuals in need of shipping services who may not be able to get service from a larger trucking company because their shipment size is too small. No matter the client, On The Road Trucking will deliver a customer-centric experience where they will customize each shipment to match the customer’s specific requirements. 

Management Team

On The Road Trucking will be owned and operated by Michael Williams. He has recruited another experienced trucking professional and former CPA, Steve Brown to be the CFO of the new company and manage the financial oversight of the accounting department. 

Michael Williams is a graduate of the University of Texas with a Bachelor’s degree in Business Management. He has been working at a local trucking company for over two decades as a Transportation Manager, and is well-versed in all aspects of the trucking industry. Micheal’s organizational skills and customer-first approach have garnered his reputation for being a cost-effective logistics manager with high standards for customer service. 

Steve Brown has been the accounting manager for a local trucking company for over ten years. Prior to his experience in trucking, Steve worked as a CPA in a local tax firm. Michael relies strongly on Steve’s attention to detail, diligence, and focus on cost-saving solutions.

Success Factors

On The Road Trucking will be able to achieve success by offering the following competitive advantages:

• Proactive, helpful, and highly qualified team of sales representatives and dispatchers that are able to effectively navigate the journey of both customers and drivers. 
• Customized service that allows for a small business or an individual to have their requirements accommodated. On The Road Trucking takes care of everything from truck inspections and maintenance to scheduling drivers, loading/unloading, and short-and-long range distribution. 
• On The Road Trucking offers the best pricing for customized and small shipments compared to the competition.

Financial Highlights

On The Road Trucking is seeking $300,000 in debt financing to launch its trucking business. The funding will be dedicated towards securing the warehouse and purchasing the trucks. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

• Warehouse build-out: $50,000
• Trucks, equipment, and supplies:  $20,000
• Three months of overhead expenses (payroll, rent, utilities):  $180,000
• Marketing costs: $30,000
• Working capital:  $20,000

The following graph below outlines the pro forma financial projections for On The Road Trucking.

Company Overview

Who is on the road trucking .

On The Road Trucking is a newly established trucking company in Dallas, Texas. On The Road Trucking will be the most reliable, secure, and efficient choice for small business owners and individuals in Dallas and the surrounding communities. OTRT will provide a personalized approach to trucking services for anyone in need of freight transportation. Their full-service approach includes comprehensive truck driver oversight, short-distance distribution, small shipments, and customized service.   

  On The Road Trucking’s team of professionals are highly qualified and experienced in trucking and logistics operations. OTRT removes all headaches that come with dealing with trucking companies and ensures all issues are taken care off expeditiously while delivering the best customer service.

On The Road Trucking History

OTRT is owned and operated by Michael Williams, a long-time trucking and logistics professional who has a Business Management degree. He worked at a local trucking company for over two decades where he served as Lead Transportation Manager for the last five years, and is well-versed in all aspects of the trucking and transportation industry. Micheal used his industry expertise to reach out to potential customers who may need small-size distribution services that are not offered by larger trucking businesses and letting them know about the services OTRT will offer. 

Since incorporation, On The Road Trucking has achieved the following milestones:

• Registered On The Road Trucking, LLC to transact business in the state of Texas. 
• Identified the target location for the warehouse. 
• Contacted numerous small businesses to let them know about the services that will be offered. 
• Began recruiting drivers, sales representatives, and dispatchers. 

On The Road Trucking Services

The following will be the services On The Road Trucking will provide:

Industry Analysis

As the primary source of land freight distribution in the United States, the trucking industry is a $730B industry. 

There are approximately 900,000 available truck drivers across the country. The demand for drivers is much higher than the supply, which means there is a lot of opportunity for new companies to recruit people to become truck drivers by offering them better incentives than currently being offered by larger trucking companies. Additionally, a new trend in trucking is the increasing popularity of shorter or local hauls compared to long-distance. This poses an opportunity for companies to cater to the customers demanding short-distance hauls. 

Some challenges for trucking industry operators include rising fuel costs and an increased use of online booking and monitoring technology, which can leave traditional companies behind if they are using outdated systems. New entrants can benefit from using the latest technology from the outset, providing drivers with incentives to work with them, and implementing cost-effective solutions to reduce their fuel costs. 

Customer Analysis

Demographic profile of target market.

On The Road Trucking will target anyone in need of trucking services in Dallas, Texas and surrounding areas. Primarily, the company will target small businesses and individuals that may need local distribution or have small size hauls.  Below is a snapshot of this market.

Customer Segmentation

OTRT will primarily target the following customer profiles:

• Small business owners
• Small manufacturing companies
• Individuals in need of freight transportation services

Competitive Analysis

Direct and indirect competitors.

On The Road Trucking will face competition from other companies with similar business profiles. A company description of each competitor is below.  

Texas Truck Services

Texas Truck Services provides trucking services, logistics services, freight distribution, and warehousing services. Located in Dallas, Texas Truck Services offers local service to the Dallas area. Texas Truck Services’s team of experienced professionals assures the hauls are run smoothly, freeing the customer from worry over whether their shipments will arrive on time and in good condition.   

US Trucking & Logistics

US Trucking & Logistics is a Dallas-based trucking and logistics company that provides freight distribution services for small businesses across Texas. The management team is composed of former truck drivers and business management professionals who are familiar with the trucking industry in Texas. US Trucking & Logistics uses electric vehicles to reduce its fuel costs, which allows the company to pass these savings on to its customers.   

Best Trucking

Best Trucking is a trusted Dallas-based trucking company that provides superior trucking and logistics service to customers in Dallas and the surrounding areas. Best Trucking provides shipping, receiving, packaging, and disposal services. The Best Trucking team of logistics experts ensures that each shipment is delivered with the highest security standards and that the entire freight process is smooth and seamless for its customers.   

Competitive Advantage

On The Road Trucking will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of trucking and logistics experts with extensive experience in the field. 
• Use of the latest trucking and logistics technology to ensure each haul is handled with the best of care and delivered efficiently. 
• On The Road Trucking offers local distribution and takes small hauls that may be denied by larger trucking companies. 

Marketing Plan

Brand & value proposition.

On The Road Trucking will offer the following unique value propositions to its clientele:

• Highly-qualified team of skilled employees that is able to provide a comprehensive set of trucking services (shipping, receiving, monitoring, short-distance, small hauls).
• Customized approach to freight distribution, leveraging technology and flexibility to provide the highest quality of service to its customers. 

Promotions Strategy 

The promotions strategy for On The Road Trucking is as follows:

Word of Mouth/Referrals Michael Williams has built up an extensive list of contacts over the years by providing exceptional service and expertise to his clients. Once Michael advised them he was leaving to open his own trucking business, they committed to follow him to his new company and help spread the word of On The Road Trucking.

Professional Associations and Networking On The Road Trucking will become a member of Texas Trucking Association (TTA), and American Trucking Association (ATA). They will focus their networking efforts on expanding their client network.

Print Advertising On The Road Trucking will invest in professionally designed print ads to include in industry publications.

Website/SEO Marketing On The Road Trucking will utilize their in-house marketing director that designed their print ads to also design their website. The website will be well organized, informative, and list all their services. The website will also list their contact information and provide information for people looking to become drivers. The marketing director will also manage the company’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Dallas trucking company” or “trucking near me”, On The Road Trucking will be listed at the top of the search results.  

The pricing of On The Road Trucking will be moderate and on par with competitors so customers feel they receive value when purchasing their services. 

Operations Plan

The following will be the operations plan for On The Road Trucking.

Operation Functions:

• Michael Williams will be the Co-Owner and President of the company. He will oversee all staff and manage client relations. Michael has spent the past year recruiting the following staff:
• Steve Brown – Co-Owner and CFO who will be responsible for overseeing the accounts payable, accounts receivable, and managing the accounting department. 
• Beth Davis – Staff Accountant will provide all client accounting, tax payments, and monthly financial reporting. She will report directly to Steve Brown. 
• Tim Garcia – Marketing Manager who will provide all marketing, advertising, and PR for OTRT.
• John Anderson – Safety Manager who will provide oversight on all maintenance and safety inspections of the vehicles and drivers. 

Milestones:

On The Road Trucking will have the following milestones complete in the next six months.

7/1/2022 – Finalize lease on warehouse

7/15/2022 – Finalize personnel and staff employment contracts for the management team

8/1/2022 – Finalize contracts for sales representatives, dispatchers, and initial drivers

9/15/2022 – Begin networking at industry events 

10/22/2022 – Begin moving into On The Road Trucking warehouse and securing trucks

11/1/2022 – On The Road Trucking opens for business

Michael Williams is a graduate of the University of Texas with a Bachelor’s degree in Business Management. He has been working at a local trucking company for over two decades, most recently as a Transportation Manager, and is well-versed in all aspects of the trucking industry. Micheal’s organizational skills and customer-first approach have garnered his reputation for being a cost-effective logistics manager with high standards for customer service. 

Financial Plan

Key revenue & costs.

The revenue drivers for On The Road Trucking are the trucking fees they will charge to the customers for their services. Most trucking companies charge a per-mile rate. Average per-mile rates vary, but are typically between $2.30-3.30. 

The cost drivers will be the overhead costs required in order to staff a trucking operation. The expenses will be the payroll cost, rent, utilities, fuel and maintenance for the trucks, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Trucks in Fleet: 10
• Average Fees per Truck per Month: $20,000
• Warehouse Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, trucking business plan faqs, what is a trucking business plan.

A trucking business plan is a plan to start and/or grow your trucking business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your trucking business plan using our Trucking Business Plan Template here .

What are the Main Types of Trucking Companies?

There are a number of different kinds of trucking companies, some examples include: For- Hire Truckload Carriers, Less Than Truckload Carriers, Hotshot Truckers, Household Movers and Inter-Modal trucking.

How Do You Get Funding for Your Trucking Business Plan?

Trucking companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for a trucking company and a transportation business plan.

What are the Steps To Start a Trucking Business?

Starting a trucking business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 

1. Develop A Trucking Business Plan - The first step in starting a business is to create a detailed trucking business plan that outlines all aspects of the venture. Starting a trucking company business plan should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your trucking business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your trucking business is in compliance with local laws.

3. Register Your Trucking Business - Once you have chosen a legal structure, the next step is to register your trucking business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your trucking business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Trucking Equipment & Supplies - In order to start your trucking business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your trucking business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful trucking business:

• How to Start a Trucking Business

Where Can I Get a Trucking Business Plan PDF?

You can download our free trucking business plan template PDF here . This is a sample trucking business plan template you can use in PDF format.

Trucking Business Plan Ultimate Guide + Free Example

July 6, 2023

Adam Hoeksema

If you are looking to start a trucking company and need financing, you are likely to be asked to provide a business plan by your potential lender or investor.  If you plan to start as a one-person trucking company this may really seem like overkill, do you really need a full business plan if you simply plan to buy a truck and drive it yourself?  

The reality is that whether it is overkill or not, if your lender requires a business plan, perhaps because it is an SBA loan requirement, then you just have to get it done.  My hope with this blog post is to cover the following questions:

What should a trucking business plan include?

Trucking business plan outline, what kind of trucking business should i get into, where can i find customers for my trucking business, spot freight vs. dedicated routes.

• Should I lease or buy my semi-truck?
• How to create financial projections for a trucking business?
• Trucking example business plan
• Trucking business plan FAQs

With that in mind as the path forward, let’s dive in. 

A trucking business plan should include a market analysis, list of services offered, marketing and sales strategy, operations plan, financial projections, organization and management and risk analysis section. You can see our detailed outline below. 

I. Introduction:

II. Market Analysis:

III. Services Offered:

IV. Marketing and Sales Strategy:

V. Operations Plan

Acquisition and Management of Trucks

Hiring and Training of Drivers

Dispatch and Logistics

Regulatory Requirements and Compliance Measures

VI. Financial Projections

Startup Costs, Funding Sources, and Future Financing Needs:

Financial Summary

Annual Sales, Gross Profit and Net Profit

Key Financial Ratios

Income Statement

Balance Sheet

Cash Flow Statement

VII. Organization and Management

Organizational Structure

Roles and Responsibilities of Key Stakeholders

Legal and Compliance Requirements

VIII. Risk Analysis

Potential Risks

Contingency Plans

IX. Conclusion

Your business plan will differ based on the type of trucking business you plan to get into.  There are several different types of trucking businesses, each with different business and financial models.  For example, we have developed financial models for the following types of trucking businesses: 

• General Freight Trucking
• Moving Truck

Each type of trucking business will have different pros and cons, different startup costs, different work schedules, and ultimately different earning power.  

Finding customers for your trucking business involves proactive networking, marketing, and understanding where your potential clients might be. Here are several strategies to attract more customers:

Networking Events: Attend industry-related networking events, seminars, and trade shows. They can be a great way to meet potential customers as well as partners.

Online Directories and Load Boards: Online freight and load boards can be useful. Some popular options include Truckstop.com, DAT Load Board, and Freightos. Customers needing freight services often use these platforms to find providers.

Use a Freight Broker: Freight brokers act as intermediaries between shippers and carriers. They can bring you new business, but they will take a commission.

Social Media & Online Marketing: Platforms such as LinkedIn, Facebook, Instagram, and Twitter can be useful to connect with potential clients. You can also use Google Ads and SEO to increase your online visibility to potential customers who are looking for trucking services.

Local Businesses: Reach out to local businesses that might need your services. Manufacturers, wholesalers, and companies with distribution needs are all potential customers.

Develop a Website: If you don't already have one, create a professional website outlining your services, rates, and contact information. Having a digital presence can greatly enhance your business visibility.

Referrals: Encourage your current clients to refer your trucking business to other potential customers. You can incentivize this process by offering a referral discount or another type of reward.

Cold Calling and Emailing: Identify potential clients, prepare a solid sales pitch, and reach out directly via phone or email.

Partnerships: Consider creating partnerships with other businesses that complement your trucking services. For instance, a partnership with a storage or warehouse company can be beneficial.

Each approach to running a trucking business has its own advantages and disadvantages. Here are some of the main pros and cons of having a dedicated route versus picking up loads on load boards:

Dedicated Routes

Consistent Work: With a dedicated route, you have a reliable and predictable schedule. You'll know in advance where you're going, when you need to be there, and what you're hauling.

Predictable Revenue: Having a consistent schedule also means you'll have consistent revenue. You'll know what you're earning each week or month, making it easier to plan your business finances

Established Relationships: Over time, you'll build relationships with the businesses along your route. These relationships can lead to more business and better working conditions.

Reduced Wear and Tear: With a dedicated route, you're often driving the same roads and conditions, which can help reduce wear and tear on your equipment.

Less Flexibility: With a dedicated route, your schedule is mostly fixed. You may have less time for other business opportunities or personal matters.

Risk of Dependency: If your dedicated client's business goes down or they decide to change providers, it can significantly impact your income.

Potential for Lower Pay: Depending on the agreement, dedicated routes can sometimes pay less per mile than what you could get from a high-demand load on a load board.

Load Boards

Flexibility: Load boards offer the flexibility to choose your loads and routes. You can decide when to work, where to go, and what to haul.

Potential for Higher Pay: Some loads, especially urgent or last-minute ones, can pay very well. If you're in the right place at the right time, you can earn more than you might on a dedicated route.

Variety: Using load boards provides a variety of work. You're not limited to the same route or cargo, which can make your work more interesting.

Inconsistent Work and Pay: Load boards can be unpredictable. Some days, you might find lots of high-paying loads; other days, there might be very little work available.

Competition: Load boards are open to all truckers, which means you're competing with everyone else for the best loads.

Lack of Personal Relationships: Load boards often don't give you the opportunity to build strong relationships with shippers, which might affect the quality of your working conditions and business opportunities.

Broker Fees: Many load boards work through brokers, who take a commission on the load. This can reduce your overall earnings.

It's worth noting that many trucking businesses use a combination of dedicated routes and load boards to balance out the pros and cons of each approach. This hybrid model can provide both consistency and flexibility.

Should I lease or buy my semi-truck? 

Choosing whether to buy or lease a semi-truck for your trucking business is a significant decision that can have long-term impacts on your business's financial health and flexibility. Here are some pros and cons of each option:

Buying a Semi-Truck

Ownership: Once you've paid off the truck, it's yours. You can modify it to suit your needs and sell it when you want to upgrade or exit the business.

No Mileage Restrictions: Unlike with leasing, there are no penalties for high mileage when you own your truck.

Possible Cost Savings: Depending on the terms of the purchase and the life of the truck, it may be more cost-effective in the long run to buy a truck outright.

High Upfront Costs: Buying a semi-truck requires a significant initial investment, which might be challenging for some businesses, particularly start-ups.

Maintenance and Repair Costs: As the owner, you're responsible for all maintenance and repair costs. These costs can be unpredictable and expensive.

Depreciation: Trucks depreciate over time. When you decide to sell, you might not recoup much of your initial investment, particularly if the truck has high mileage or is in less than excellent condition.

Leasing a Semi-Truck

Lower Initial Costs: Leasing a truck usually requires a smaller initial investment compared to buying.

Flexibility: Leasing can offer more flexibility. You can upgrade to newer models more frequently, and you're not tied down to a long-term commitment if your business needs change.

Less Maintenance Responsibility: Depending on your lease agreement, some or all maintenance and repairs might be covered by the leasing company, reducing unexpected costs and downtime.

No Equity: When you lease, you're essentially renting. You're not building equity in the truck, and at the end of the lease, you don't own anything.

Mileage Restrictions: Leasing contracts often have mileage limits. If you exceed these limits, you could end up paying significant penalties.

Lack of Customization: When you lease, there may be restrictions on how much you can modify or customize the truck.

Potential for Higher Long-Term Costs: Over the long term, the total cost of leasing can end up being more than the cost of buying a truck outright.

When deciding between buying or leasing, it's important to consider the specific needs and financial situation of your business. You should factor in your cash flow, the amount of driving you expect to do, the importance of owning your truck, and the impact of potential repairs and maintenance. Consulting with a financial advisor can be very beneficial in making this decision.

How to Create Financial Projections for a Trucking Business Plan

Just like in any industry, the trucking business has its unique factors that impact financial projections, such as fuel costs, maintenance expenses, and client contracts. Utilizing a trucking financial projection template can simplify the process and enhance your confidence. Creating accurate financial projections goes beyond showcasing your trucking company's ability to cover expenses; it's about illustrating the financial roadmap that leads to profitability and the realization of your transportation goals. To develop precise projections, consider the following key steps:

• Estimate startup costs for your trucking business, including vehicle acquisition or leasing, insurance, licenses, and permits
• Forecast revenue based on projected client contracts, rates per mile, and anticipated volume of shipments.
• Project variable driving costs like fuel, vehicle maintenance, repair expenses, as well as driver pay
• Estimate operating expenses like insurance premiums, permits and licenses renewal fees, tolls, salaried employees, and administrative costs.
• Calculate the capital needed to open and operate your trucking business, covering initial expenses and providing working capital for sustained operations.

While financial projections are a critical component of your trucking business plan, seek guidance from experienced professionals in the industry to refine your projections. Adapt your plan based on real-world insights, leverage industry resources, and stay informed about market trends and regulatory changes to ensure your financial projections align with your goals and set the stage for a successful trucking venture.

Example Trucking Business Plan

Below you will find the text of our example trucking business plan. You can also download a Google Doc version of this trucking business plan template here , which allows you to modify it and personalize it to your own needs. You can also follow along in this video walkthrough, designed to help you customize the business plan to suit your specific trucking business model.

Table of Contents

I. executive summary.

The name of our bar and grill is "Cheers & Grub". Cheers & Grub is a casual dining establishment that specializes in American-style cuisine with a focus on juicy burgers, delicious wings, and refreshing beers on tap. Our target market is young professionals and families in the downtown area who are looking for a casual and relaxed atmosphere to enjoy good food and drinks.

We aim to differentiate ourselves from our competitors by offering a unique and enjoyable dining experience. Our menu will feature a variety of classic American dishes, made with fresh and locally-sourced ingredients. Our bar will offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails. We will also host weekly events such as trivia nights and live music performances, to keep our customers engaged and entertained.

Our projected startup costs are $500,000, which includes the cost of leasehold improvements, equipment, and operating capital. Our projected first-year sales are $1.2 million, with a net profit margin of 7%. We anticipate steady growth in sales and profits over the next five years.

II. Business Concept

Cheers & Grub is a casual dining establishment that offers a relaxed and friendly atmosphere, combined with great food and drinks. Our menu will feature classic American dishes, such as burgers, wings, sandwiches, and salads, made with fresh and locally-sourced ingredients. Our bar will offer a variety of domestic and craft beers, as well as a selection of specialty cocktails.

The ambiance of our establishment will be modern and comfortable, with a touch of vintage charm. We will feature a spacious dining area, a full-service bar, and a cozy lounge area for customers to relax and enjoy live music performances. Our target market is young professionals and families in the downtown area who are looking for a casual and relaxed atmosphere to enjoy good food and drinks.

III. Market Analysis

The restaurant industry has been growing steadily in recent years, with an estimated market size of $899 billion in 2020. The demand for casual dining establishments like Cheers & Grub is particularly high, as consumers seek out convenient and affordable options for their dining needs. Our target market consists of young professionals and families in the downtown area who are looking for a casual and relaxed atmosphere to enjoy good food and drinks.

In terms of competition, there are several established bar and grill establishments in the downtown area. However, we believe that we can differentiate ourselves by offering a unique and enjoyable dining experience, made with fresh and locally-sourced ingredients. Our bar will also offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails, to appeal to a wider range of customers.

IV. Competition Analysis

The main competition in the downtown area consists of established bar and grill establishments, such as "The Local" and "Grill Master". The Local is known for its casual atmosphere and selection of domestic beers, while Grill Master is known for its specialty cocktails and live music performances.

We believe that we can differentiate ourselves from our competitors by offering a unique and enjoyable dining experience. Our menu will feature a variety of classic American dishes, made with fresh and locally-sourced ingredients, and our bar will offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails. In addition, we will host weekly events such as trivia nights and live music performances, to keep our customers engaged and entertained.

V. Marketing Strategy

Our marketing strategy will focus on reaching our target market through a variety of channels, including online advertising, social media, and local promotions. We will also leverage our unique selling points, such as our fresh and locally-sourced ingredients, our selection of domestic and craft beers, and our weekly events, to attract and retain customers.

Online Advertising: We will utilize social media platforms, such as Facebook and Instagram, to reach our target audience. This will include paid advertising, such as sponsored posts and ads, as well as organic content, such as pictures and videos of our menu items and events.

Social Media: We will create a strong presence on social media by regularly posting pictures, videos, and updates about our menu items, events, and promotions. This will help to engage our followers and build a loyal customer base.

Local Promotions: We will participate in local events and promotions, such as food festivals and charity events, to increase visibility and build brand awareness. We will also offer special deals and promotions, such as happy hour discounts and loyalty programs, to incentivize customers to visit Cheers & Grub.

VI. Menu and Kitchen Operations

Our menu will feature a variety of classic American dishes, made with fresh and locally-sourced ingredients. This includes juicy burgers, delicious wings, sandwiches, and salads. Our bar will offer a wide selection of domestic and craft beers, as well as a variety of specialty cocktails.

In terms of kitchen operations, we will have a fully-equipped kitchen. Our kitchen staff will be trained in food safety protocols, and we will have strict sanitation procedures in place to ensure the safety and quality of our food.

VII. Service and Hospitality

At Cheers & Grub, we will strive to provide exceptional service and hospitality to our customers. Our staff will be trained in customer service and will be equipped with the necessary skills to provide a welcoming and friendly atmosphere.

Our dining area will feature table service, while our bar will offer full-service bar service, including the preparation of specialty cocktails. We will also have a lounge area for customers to relax and enjoy live music performances.

VIII. Financial Plan

Our projected startup costs are $350,000, which includes the cost of leasehold improvements, equipment, and operating capital. Our projected first-year sales are $1 million, with a net profit margin of 26%. We anticipate steady growth in sales and profits over the next five years, with a focus on expanding our menu offerings and hosting more events to attract and retain customers.

All of the unique financial projections you see below were generated using ProjectionHub’s Trucking financial projection template . Use PH20BP to enjoy a 20% discount on the template. 

Startup Costs:

Projected Financial Summary:

Annual Sales, Gross Profit and Net Profit:

Key Financial Ratios:

Watch how to create financial projections for your very own bar and grill:

Income Statement:

Balance Sheet:

Cash Flow Statement:

IX. Organizational Structure

Cheers & Grub will be owned and operated by [Name], an experienced restaurateur with a passion for good food and drinks. [Name] will also serve as the manager, responsible for day-to-day operations, including menu development, kitchen operations, and staffing.

In terms of staffing, we will have a team of highly-skilled and trained employees, including a head chef, kitchen staff, servers, and bartenders. We will also have a human resources manager to handle employee relations and benefits.

X. Conclusion

In conclusion, Cheers & Grub is a casual dining establishment that offers a relaxed and friendly atmosphere, combined with great food and drinks. With a focus on fresh and locally-sourced ingredients, a wide selection of domestic and craft beers, and weekly events, we believe that we have the necessary elements to succeed in the competitive restaurant industry. Our financial projections are positive, and we are confident in our ability to achieve steady growth and profitability in the coming years.

Trucking Business Plan FAQs

How do i start a trucking business.

To start a trucking business, you'll need to obtain the appropriate commercial driver's license (CDL), register your business, secure necessary permits and licenses, acquire or lease trucks, establish relationships with clients or freight brokers, and ensure compliance with safety regulations.

How can I find freight and clients for my trucking business?

To find freight and clients, consider partnering with freight brokers or load boards, networking within the industry, attending trade shows or logistics events, leveraging online freight marketplaces, and building relationships with shippers or manufacturers.

What types of insurance do I need for my trucking business?

Insurance coverage for a trucking business may include primary liability insurance, cargo insurance, physical damage insurance for your vehicles, and general liability insurance. Consult with an insurance professional to determine the specific coverage you need.

How can I optimize fuel efficiency in my trucking operations?

To optimize fuel efficiency, consider maintaining regular truck maintenance, training drivers on fuel-efficient driving techniques, investing in aerodynamic equipment for trucks, monitoring tire pressure, using GPS technology to plan efficient routes, and adopting technologies that help optimize fuel usage.

What are the compliance requirements for the trucking industry?

Compliance requirements for the trucking industry include adhering to hours-of-service regulations, maintaining accurate records and logs, conducting regular vehicle inspections, following weight and size restrictions, and complying with licensing and registration requirements.

About the Author

Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

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Sample Trucking Business Plan

Writing a business plan is a crucial step in starting a trucking business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring trucking business owners, having access to a sample trucking business plan can be especially helpful in providing direction and gaining insight into how to draft their own trucking business plan.

Download our Ultimate Trucking Business Plan Template

Having a thorough business plan in place is critical for any successful trucking business venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A trucking business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The trucking business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your trucking business as Growthink’s Ultimate Trucking Business Plan Template , but it can help you write a trucking business plan of your own.

Trucking Business Plan Example – RoadRanger Logistics

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Welcome to RoadRanger Logistics, our new trucking enterprise based in Lexington, KY, dedicated to serving the local community with high-quality transportation solutions. With a comprehensive suite of services including freight transportation, logistics and supply chain management, intermodal transportation, shipping and delivery services, as well as fleet management and maintenance, we are here to meet a wide range of transportation needs. Our strategic location in Lexington, KY, enhances our ability to serve our customers efficiently. Our commitment to operational excellence and our in-depth understanding of the local market needs set us apart as a preferred partner for reliable transportation solutions.

Key factors that position RoadRanger Logistics for success include the invaluable industry insight and operational expertise brought by our founder, who has a history of running a successful trucking business. Since our inception on January 4, 2024, we have achieved several milestones such as the development of our company name and logo, and securing a prime location for our operations. Our dedication to superior freight transportation services ensures we stand out from the competition, making us the go-to choice for local trucking needs in Lexington, KY.

The Trucking industry, a vital sector of the U.S. economy with a market size of over $700 billion, is expected to grow further driven by increasing demand for freight transportation services. This growth is bolstered by the expansion of the economy and the boom in e-commerce. RoadRanger Logistics is poised to capitalize on this opportunity, leveraging technology to streamline operations and improve efficiency. Our focus on customer satisfaction and operational excellence positions us well to succeed in the thriving Trucking industry.

Our primary targets are local businesses in need of reliable and efficient transportation solutions, ranging from small startups to established companies. RoadRanger Logistics is committed to timely and secure deliveries, offering flexible services to cater to various needs, including urgent shipments. We also aim to partner with e-commerce platforms and cater to local residents needing large item deliveries, thus filling a significant market gap and broadening our customer base with our comprehensive transportation solutions.

Our main competitors include Wildcat Moving, Comfort Moving, and U-Pack Moving, each offering unique services in the Lexington, KY area. Despite their strengths, RoadRanger Logistics distinguishes itself by providing superior freight transportation and logistics management services. Our approach to operational efficiency, coupled with value-added services like real-time tracking and expert logistics advice, positions us as a preferred partner for businesses and residents seeking dependable transportation solutions.

RoadRanger Logistics offers a comprehensive array of services designed to meet the diverse needs of our clientele, with competitive pricing to ensure cost-effectiveness. Our promotional efforts will leverage online marketing, social media, SEO, and email campaigns to engage with potential clients. We will also utilize traditional advertising and participate in community events to establish a strong local presence. A referral program and competitive pricing strategy are planned to encourage customer loyalty and attract new business, aiming to establish a strong market position in Lexington, KY.

To ensure the smooth running of RoadRanger Logistics, our key operational processes include efficient order management, strategic route planning, regular vehicle maintenance, and diligent driver scheduling. We emphasize responsive customer service and strict compliance with transportation regulations. Our operations will leverage technology for route optimization and real-time updates, aiming for environmental sustainability through fuel-efficient practices. Upcoming milestones include securing permits, acquiring a fleet, and launching our operations, with a goal to reach $15,000/month in revenue and establish a robust safety and compliance program.

Under the leadership of Landon Fisher, our President, RoadRanger Logistics boasts a management team with significant experience and expertise in the trucking industry. Fisher’s strategic vision and operational knowledge are instrumental in guiding our company towards achieving operational excellence and becoming a leading provider of trucking services in Lexington, KY.

Welcome to RoadRanger Logistics, a new trucking enterprise dedicated to serving customers in Lexington, KY. At the heart of our operations is a commitment to filling the void in high-quality local trucking services in the area. As a local trucking business, we are intimately familiar with the needs of our community and are here to provide unparalleled transportation solutions.

At RoadRanger Logistics, we offer a comprehensive suite of services designed to meet a wide range of transportation needs. Our offerings include freight transportation, logistics and supply chain management, intermodal transportation, as well as shipping and delivery services. We also specialize in fleet management and maintenance, ensuring that our operations run smoothly and efficiently, providing our clients with reliability and peace of mind.

Our operations are centrally located in Lexington, KY, allowing us to serve our customers with ease and efficiency. Our strategic location is key to our ability to provide swift and reliable service to the entire Lexington community and beyond.

There are several factors that uniquely position RoadRanger Logistics for success. Our founder’s prior experience in running a successful trucking business provides us with invaluable industry insight and operational expertise. Moreover, our dedication to offering superior freight transportation services sets us apart from the competition, ensuring that we are the go-to choice for local trucking needs.

RoadRanger Logistics was officially founded on January 4, 2024, and operates as a S Corporation. Since our inception, we have achieved several important milestones, including the development of our company name and logo, as well as securing a prime location for our operations. These accomplishments mark just the beginning of our journey towards becoming a leading provider of trucking services in Lexington, KY.

The Trucking industry in the United States is a significant sector of the economy, with an estimated market size of over $700 billion. With millions of trucks on the road transporting goods across the country, the industry plays a crucial role in keeping supply chains moving and businesses operating smoothly.

Market research indicates that the Trucking industry is expected to continue growing in the coming years, driven by increasing demand for freight transportation services. As the economy expands and e-commerce continues to thrive, the need for reliable and efficient trucking services is only expected to rise. This presents a promising opportunity for companies like RoadRanger Logistics to establish themselves in the market and capture a share of the growing demand.

Recent trends in the Trucking industry, such as the adoption of technology to streamline operations and improve efficiency, are particularly favorable for newcomers like RoadRanger Logistics. By leveraging innovative solutions for route optimization, tracking, and communication, RoadRanger Logistics can differentiate itself in the market and provide superior service to customers in Lexington, KY. With a focus on customer satisfaction and operational excellence, RoadRanger Logistics is well-positioned to succeed in the thriving Trucking industry.

Below is a description of our target customers and their core needs.

Target Customers

RoadRanger Logistics will primarily target local businesses that require reliable and efficient transportation solutions for their goods, ranging from small startups to established companies. These businesses will benefit from RoadRanger’s commitment to timely and secure deliveries, ensuring that their operations run smoothly. The company’s flexible service offerings will cater to various needs, from regular supply chain deliveries to urgent, time-sensitive shipments.

The company will also focus on partnering with e-commerce platforms seeking logistic solutions for the delivery of products to their customers in and around Lexington. This segment has seen exponential growth, and RoadRanger Logistics will tailor its services to meet the dynamic needs of these platforms, ensuring fast and reliable delivery that enhances customer satisfaction and repeat business.

Furthermore, RoadRanger Logistics will target local residents needing large item deliveries, such as furniture or appliances, from stores to their homes. This service will fill a significant gap in the market, providing residents with a convenient, trustworthy option for transporting large purchases that are not typically covered by traditional delivery services. This will also include offering moving services for residents relocating within the area, further broadening its customer base.

Customer Needs

RoadRanger Logistics meets the critical need for high quality freight transportation within the community, ensuring that residents and businesses alike can expect reliable, efficient, and safe delivery of goods. This service is essential for those seeking dependable shipping solutions that can adapt to various logistical requirements. By prioritizing customer satisfaction, RoadRanger Logistics strives to exceed expectations with every delivery, making them a trusted partner in transportation.

In addition to providing top-tier freight transportation services, RoadRanger Logistics understands the importance of timely and accurate deliveries. Customers can rely on their commitment to punctuality, which is crucial for maintaining supply chain integrity and meeting project deadlines. This level of reliability is complemented by their dedication to offering personalized service, ensuring that each client’s unique shipping needs are met with the utmost attention and professionalism.

RoadRanger Logistics also places a significant emphasis on the safety and security of the goods they transport. Customers can have peace of mind knowing that their cargo is handled with care, utilizing the latest in logistics technology and security protocols. This commitment to safeguarding client assets further solidifies RoadRanger Logistics as a leader in the trucking industry, ready to serve the diverse needs of the Lexington community with excellence and integrity.

RoadRanger Logistics’s competitors include the following companies:

Wildcat Moving: Wildcat Moving specializes in residential and commercial moving services. They offer a range of services including local and long-distance moving, packing, and storage solutions. Their price points vary depending on the distance of the move and the amount of labor required, offering competitive rates that appeal to a broad customer base.

Wildcat Moving generates significant revenue through its comprehensive moving services, leveraging a strong reputation in Lexington, KY, and surrounding areas. They serve customers primarily in Kentucky, focusing on both residential and commercial segments. This geographical focus and service variety are key strengths.

However, their reliance on the local market could be seen as a weakness, potentially limiting their growth opportunities compared to competitors with a broader geographic reach.

Comfort Moving: Comfort Moving offers a wide range of moving services, including local moves, interstate relocations, and packing services. Their pricing strategy is designed to cater to a diverse customer base, offering free estimates to accurately gauge the cost of services required.

Comfort Moving enjoys a robust revenue stream from its moving services, capitalizing on a strong brand presence in the Lexington area and beyond. The company targets both individual and corporate clients, making it a versatile competitor in the moving industry. Comfort Moving’s ability to serve a wide range of customer segments across different geographies is a significant strength.

One of the weaknesses of Comfort Moving might be its pricing strategy, which, while competitive, may not always be the lowest in the market, potentially affecting its appeal to price-sensitive customers.

U-Pack Moving: U-Pack Moving differentiates itself by offering a “you pack, we drive” service model, appealing to those looking for a more affordable, self-service moving solution. Their services include long-distance moving with flexible storage options. Pricing is based on the space used and the distance traveled, making it an attractive option for budget-conscious consumers.

With a broad geographic reach, U-Pack Moving serves customers across the entire United States, including Lexington, KY. This national presence contributes to its substantial revenue generation, tapping into a wide customer base. U-Pack’s key strength lies in its unique service model, which offers flexibility and cost savings to customers.

However, the do-it-yourself aspect of U-Pack’s service model might not appeal to customers looking for a full-service moving solution, representing a potential weakness in its ability to capture the entire market.

Competitive Advantages

At RoadRanger Logistics, we pride ourselves on offering superior freight transportation services compared to our competitors. Our unique approach to logistics management enables us to provide highly efficient and reliable services tailored to the specific needs of our clients. We understand the importance of timely deliveries and have optimized our operations to ensure that our clients can expect their goods to be transported with the utmost care and precision. This commitment to excellence in service delivery sets us apart in a crowded market, positioning us as a preferred partner for businesses looking for dependable transportation solutions.

In addition to our core transportation services, we also offer a range of value-added services designed to enhance the logistics experience for our clients. These include real-time tracking and reporting capabilities, which allow our customers to monitor their shipments every step of the way, giving them peace of mind and enabling more effective planning and decision-making. Our team of logistics experts is always on hand to provide advice and support, helping our clients navigate any challenges they may face in the transportation of their goods. This comprehensive approach to customer service, combined with our dedication to operational excellence, ensures that we can meet and exceed the expectations of even the most demanding clients.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

RoadRanger Logistics emerges as a comprehensive solution for businesses seeking dependable and efficient transportation and logistics services. With a focus on customer satisfaction, RoadRanger Logistics offers a variety of services tailored to meet the diverse needs of its clientele. Among the key services provided are Freight Transportation, Logistics and Supply Chain Management, Intermodal Transportation, Shipping and Delivery Services, and Fleet Management and Maintenance. Each service is designed to optimize operations, reduce costs, and ensure the safe and timely delivery of goods.

Freight Transportation stands as a cornerstone of RoadRanger Logistics’ offerings. This service facilitates the movement of goods across long distances, ensuring that products reach their destination efficiently. Clients can expect average pricing for freight transportation to be competitive, typically starting around $1.50 per mile, though rates may vary depending on the distance, cargo type, and specific requirements of the delivery.

In the realm of Logistics and Supply Chain Management, RoadRanger Logistics excels in providing strategic planning and operational solutions to streamline supply chain processes. This service is pivotal for businesses looking to enhance efficiency and reduce overhead costs. The pricing model for this service is usually customized based on the scope of management required, with average costs starting at $500 per month for basic logistics services.

Intermodal Transportation is another vital service offered by RoadRanger Logistics. This method combines different modes of transport to move goods more effectively, such as integrating rail and truck transport. By leveraging intermodal transportation, clients can achieve greater flexibility and often significant cost savings. Pricing for this service tends to vary greatly depending on the transportation modes used and distances covered, but customers can generally expect to pay around $2,000 per container for standard routes.

For businesses requiring Shipping and Delivery Services, RoadRanger Logistics provides a reliable solution to ensure that products are delivered directly to customers or retail outlets. This service is essential for companies operating in the e-commerce sector or those needing last-mile delivery solutions. The cost for shipping and delivery services typically starts at $20 for local deliveries, with prices increasing based on the distance and speed of delivery required.

Last but certainly not least, Fleet Management and Maintenance is a crucial service for businesses that operate their own fleet of vehicles. RoadRanger Logistics offers comprehensive management and maintenance solutions to keep fleets running smoothly, reducing downtime and extending the lifespan of the vehicles. This service is typically offered on a contract basis, with average prices starting at $300 per vehicle per month, including routine maintenance and repairs.

Overall, RoadRanger Logistics provides a complete suite of services designed to meet the logistics and transportation needs of businesses in a variety of industries. With competitive pricing and a commitment to quality, RoadRanger Logistics stands ready to help businesses optimize their supply chain and transportation strategies.

Promotions Plan

RoadRanger Logistics embarks on a journey to redefine the trucking industry in Lexington, KY, with a comprehensive suite of promotional methods designed to attract a broad customer base. At the forefront of these methods is online marketing, a powerful tool that will enable the company to reach out to potential clients through various digital platforms. RoadRanger Logistics will leverage social media marketing, search engine optimization (SEO), and email marketing campaigns to build brand awareness, engage with customers, and drive traffic to their website.

Understanding the importance of a strong online presence, RoadRanger Logistics will create engaging content across popular social media platforms such as Facebook, Twitter, and LinkedIn. This content will not only highlight their services but also share industry news, tips, and insights, thereby establishing RoadRanger Logistics as a thought leader in the trucking sector. Furthermore, the company will implement SEO strategies to ensure that their website ranks high in search engine results for keywords related to trucking services in Lexington, KY, thereby increasing visibility and attracting more leads.

Email marketing campaigns will serve as another vital component of RoadRanger Logistics’ promotional efforts. By sending out regular newsletters, updates, and exclusive offers to their subscriber list, the company will keep potential and existing customers engaged and informed about their services and developments. This direct line of communication will foster stronger relationships and loyalty among their customer base.

Beyond online marketing, RoadRanger Logistics will also explore traditional promotional methods such as local advertising in newspapers and on radio stations, participation in community events, and networking within local business associations. These efforts will complement their digital marketing strategies and help to build a local presence in Lexington, KY.

Moreover, RoadRanger Logistics will implement a referral program, encouraging satisfied customers to refer new clients in exchange for discounts or other incentives. This word-of-mouth marketing strategy will leverage the trust and satisfaction of their existing customer base to attract new business. Additionally, the company will offer competitive pricing and exceptional customer service to ensure that once customers are attracted to their service, they remain loyal.

In conclusion, RoadRanger Logistics is set to employ a multi-faceted approach to promotional methods, combining the vast reach and precision of online marketing with the personal touch of traditional advertising and community engagement. By doing so, the company expects to establish a strong foothold in the Lexington, KY, trucking market, attracting a wide range of customers through diverse and effective promotional tactics.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of RoadRanger Logistics, there are several key day-to-day operational processes that we will perform.

• Order Management: We promptly process customer orders, including order receipt, confirmation, and preparation for dispatch. This ensures that we meet customer delivery timelines efficiently.
• Route Planning: We strategically plan routes for each delivery to minimize travel time and fuel consumption, taking into consideration factors such as traffic conditions, road closures, and weather forecasts.
• Vehicle Maintenance: We conduct regular maintenance checks on our fleet to ensure that all trucks are in optimal operating condition, reducing the risk of breakdowns and service interruptions.
• Driver Scheduling: We manage driver schedules to ensure that all deliveries have assigned drivers and that drivers comply with legal rest requirements, maximizing productivity while ensuring safety.
• Customer Service: We provide timely and responsive customer service, including tracking and updates on shipments, to ensure customer satisfaction and build long-term relationships.
• Compliance Monitoring: We continuously monitor and ensure compliance with all relevant transportation regulations, including safety standards, load limits, and driving hours, to prevent legal issues and penalties.
• Inventory Management: For operations involving warehousing, we maintain accurate inventory records, ensuring that goods are stored correctly and are ready for dispatch when needed.
• Financial Management: We diligently manage financial operations, including invoicing, payroll, and expense tracking, to maintain profitability and ensure smooth operational flow.
• Performance Monitoring: We regularly review and analyze operational performance against set goals and benchmarks, allowing us to identify areas for improvement and implement necessary changes promptly.
• Technology Utilization: We leverage technology, such as GPS tracking and route optimization software, to enhance operational efficiency and provide real-time updates to our customers.
• Emergency Response Planning: We have an effective emergency response plan in place to swiftly address any unexpected incidents, ensuring minimal disruption to our services.
• Environmental Consideration: We adopt practices that minimize our environmental impact, such as using fuel-efficient vehicles and optimizing routes to reduce carbon emissions.

RoadRanger Logistics expects to complete the following milestones in the coming months in order to ensure its success:

• Secure necessary permits and licenses : Obtain all the required permits and licenses for operating a trucking business in Lexington, KY, and any other region it plans to serve. This includes DOT numbers, motor carrier authority, and any local permits.
• Acquire or lease trucks and equipment : Invest in or lease high-quality, reliable trucks and necessary equipment. Ensuring the fleet is in top condition is crucial for reliability and customer satisfaction.
• Develop a robust safety and compliance program : Implement a comprehensive safety and compliance program to meet all federal and state regulations. This program should include regular driver training, vehicle maintenance schedules, and compliance checks.
• Launch our trucking business : Officially start operations, including marketing efforts to announce the launch to potential customers in Lexington, KY, and surrounding areas. This launch should be supported by a strong online presence and networking within local and regional business communities.
• Build a solid customer base : Focus on acquiring a diverse portfolio of clients to ensure stable and consistent revenue streams. This can include forging partnerships with local businesses, offering competitive rates, and providing exceptional customer service.
• Implement an efficient logistics and route planning system : Utilize advanced logistics software to optimize routes, reduce fuel consumption, and improve delivery times. This technology will support operational efficiency and customer satisfaction.
• Reach $15,000/month in revenue : Aim to achieve this monthly revenue milestone as an initial marker of financial stability. This will involve actively monitoring and adjusting marketing and sales strategies to attract more business.
• Establish a maintenance and replacement plan for trucks and equipment : Regular maintenance is crucial to prevent breakdowns and extend the lifespan of the fleet. Additionally, plan for the eventual replacement of trucks and equipment to avoid disruptions in service.
• Develop a contingency plan for emergencies and unexpected events : Prepare for unforeseen circumstances such as accidents, natural disasters, or significant shifts in market demand. Having a solid contingency plan in place will help minimize disruptions and financial impacts.

RoadRanger Logistics management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Landon Fisher, President

Landon Fisher brings a wealth of experience to RoadRanger Logistics, underpinned by a successful history in the trucking industry. His previous tenure as the head of a trucking business is not just a testament to his leadership capabilities but also highlights his in-depth knowledge of the logistical and operational challenges faced by companies in this sector. Fisher’s strategic vision and operational expertise are foundational to his role at RoadRanger Logistics, where he aims to drive growth, streamline operations, and ensure the company remains at the forefront of the logistics field. His proven track record of leading businesses to success positions him as an invaluable asset in guiding RoadRanger Logistics toward lasting success.

RoadRanger Logistics seeks $432,000 in funding to achieve our growth goals. This funding will be allocated across capital investments like location buildout, equipment, and machines, as well as non-capital investments including working capital, initial rent, staff salaries, marketing, supplies, and insurance. This financial plan lays the foundation for our successful establishment and expansion in the trucking industry.

Financial Statements

Balance sheet.

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Income Statement

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Cash Flow Statement

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Trucking Business Plan Example PDF

Download our Trucking Business Plan PDF here. This is a free trucking business plan example to help you get started on your own trucking plan.  

How to Finish Your Trucking Business Plan in 1 Day!

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A Sample Trucking Company Business Plan Template

A trucking company is a company that is involved in transporting large quantities of raw materials, and finished goods over land—typically from manufacturing plants to retail distribution centers. The trucking industry hauled 72.5 percent of all freight transported in the United States in 2019, equating to 11.84 billion tons.

The trucking industry was a $791.7 billion industry in that same year, representing 80.4 percent of the nation’s freight bill. Available data shows that the industry is currently (2022) worth over $67.3 billion in the United States of America.

As of May 2015, over 90.0 percent of companies in the United States long-distance freight trucking industry are owner-operators. Therefore, even the top corporate operators only hold a small share of the total market.

According to the industry market research firm IBISWorld, J.B. Hunt Transport Services holds an estimated 2.5 percent market share, YRC Worldwide holds 1.8 percent, FedEx holds 1.6 percent, United Parcel Service of America owns 1.5 percent, and Con-way holds 1.4 percent.

Steps on How to Write a Trucking Company Business Plan

Executive summary.

Benny Blanco© Trucking Company, Inc. is a licensed trucking company that will be based in Springfield, Illinois. They focus on special services that include; oversized, rare, and unusual commercial and military cargo, as well as the planning, coordination, and transportation of hazardous nuclear waste from source to destination.

Benny Blanco© Trucking Company, Inc. has been able to secure all relevant licenses and permits to operate throughout the United States and Canada. We will ensure that we abide by the rules and regulations guiding the trucking industry and we will only hire experienced and qualified drivers with valid commercial driver’s licenses (CDL) to handle our trucks.

Benny Blanco is the founder and CEO of Benny Blanco© Trucking Company, Inc.

Company Profile

A. our products and services.

Benny Blanco© Trucking Company, Inc. will be involved in: Transporting large quantities of raw materials and finished goods over land—typically from manufacturing plants to retail distribution centers and also from seaports to warehouses et al.

b. Nature of the Business

Our trucking company will operate the business-to-consumer and business-to-business model.

c. The Industry

Benny Blanco© Trucking Company, Inc. will operate in the trucking industry.

d. Mission Statement

Our mission is to be at the forefront of our industry and to make sure we build a successful trucking company that will operate in the United States of America and Canada.

e. Vision Statement

Our vision of to be listed among the top ten trucking companies in the whole of North America.

f. Our Tagline (Slogan)

Benny Blanco© Trucking Company, Inc. – Your Trusted, Fast, and Highly Secured Trucking Company!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Benny Blanco© Trucking Company, Inc. will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our assets by limiting the liability to the resources of the business itself. The LLC will protect our CEO’s assets from claims against the business, including lawsuits.

h. Our Organizational Structure

• Chief Operating Officer (Owner)
• Admin and HR Manager
• Transport and Logistics Manager
• Marketing and Sales Executive (Business Developer)
• Truck and Van Drivers
• Material Handlers/Yard Spotters/Forklifts Operators
• Customer Services Executive/Front Desk Officer

i. Ownership/Shareholder Structure and Board Members

• Benny Blanco (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
• Moses Selah (Board Member) 18 Percent Shares
• Joe Toddler (Board Member) 10 Percent Shares
• Cain Dickson (Board Member) 10 Percent Shares
• Isabella Winston (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Ideal location for a trucking company
• Highly experienced and qualified employees and management
• Access to finance from business partners
• Large storage facility
• Excellent customer testimonials
• Reliable and efficient trucks and vans
• Access to reliable trucking and logistics software.

b. Weakness

• Financial Constraints
• No structure for our maintenance and servicing team (will be contracting the servicing and maintenance of the trucks and vans for a period of a time)
• A new business that will be competing with well-established trucking companies and also haulage and trucking companies
• Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

• A rise in existing construction, manufacturing, and shipping activities will increase demand for trucking services
• Online market, new services, new technology, and of course the opening of new markets
• Increase in the number of families moving from one apartment to another
• Increase in the movement of goods from one location to another
• Increase in production activities and warehousing.

i. How Big is the Industry?

The trucking industry is very big in the United States of America. The industry is responsible for most of the overland freight movement in the United States, with the market worth 732.3 billion U.S. dollars in 2020. At that time, there were over 902,000 truck drivers employed in the U.S., which is less than the industry requires.

ii. Is the Industry Growing or Declining?

Although the trucking industry declined in 2020, the industry is currently experiencing growth. Available data shows that steady wage expenses and increasing prices of fuel amid the low demand during the pandemic were responsible for reducing industry profitability.

Revenue in the trucking industry dropped 0.7 percent in 2020 as a result of the COVID-19 pandemic. The good news is that as the economy rebounds and moves are rebooked, the industry is expected to grow.

The industry was projected to record 5.4 percent revenue growth in 2023 and this is expected to outweigh the declines experienced earlier in the period, including 2020. Because the industry was deemed an essential service, operators have been able to maintain operations during most of the pandemic.

iii. What are the Future Trends in the Industry

The trucking industry is changing, and players in the industry are improvising. No doubt, technology (software apps, dashboard cameras, and electric trucking) and climate change (people moving either from cooler to hotter regions or hotter to moderate regions) will change the landscape of the trucking industry going forward.

iv. Are There Existing Niches in the Industry? If YES, List them

No, there are no existing niches when it comes to a trucking company, but a trucking company may decide to specialize in transporting certain types of goods.

v. Can You Sell a Franchise of your Business in the Future?

Benny Blanco© Trucking Company, Inc. has plans to sell franchises in the nearest future and we will target major cities with thriving trucking markets in the United States of America.

• The arrival of new trucking companies within our market space
• Unfavorable government policy and regulations.
• Steady wage expenses and increasing prices of fuel amid the low demand during the pandemic will reduce industry profitability.
• Economic uncertainty
• Liability problems (Financing of trucks and vans that are bound to depreciate)
• The transport department could change its regulatory status and decide to enforce strict regulations that can strangulate new businesses.

i. Who are the Major Competitors?

• UPS Freight
• FedEx Freight
• YRC Worldwide
• Swift Transportation
• Schneider National
• Landstar System
• XPO Logistics
• Old Dominion Freight Line
• MVSN Trucking
• PLS Logistics Services
• Wynne Transport Service
• DVL Express Inc
• Independent Landstar Agent
• Shelton Trucking
• JetEx Logistics
• ATC Trucking
• Puma Logistics
• Diamond State Trucking.

ii. Is There a Franchise for the Trucking Business? If YES, List them and their cost

Yes, there are franchise opportunities for the trucking business. Here are they;

• Two Men and a Truck Int’l. Inc. (Initial Investment – $100,000 – $585,000)
• Zippy Shell Trucking (Initial Investment – $657,450 – $1,219,830)
• BlueGrace Logistics
• Craters & Freighters
• Worldwide Express
• United Shipping, Inc.
• SUPPLY POINTe
• United Charis Transport LLC
• Unishippers Global Logistics LLC
• AIT Freight Systems.

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Trucking business?

Yes, there are county or state regulations or zoning laws for a trucking company, and players in this industry are expected to work with the existing regulations governing similar businesses in the county where their business is domiciled.

Please note that trucks are required to stop at motor carrier safety and weight inspection stations when signs direct them to do so. Driving large trucks and buses requires a commercial driver’s license (CDL). Obtaining a CDL requires extra education and training on how to handle such a large vehicle.

Drivers of commercial motor vehicles (CMVs) must adhere to the hours of service, which are regulations governing the driving hours of commercial drivers. Drivers must be at least 21 years old to drive on the interstates, with efforts being made to reduce the age to 18.

Marketing Plan

A. who is your target audience.

i. Age Range

Our target market comprises of adults above 18 years old who have the finance to do business with us.

ii. Level of Educational

We don’t have any restrictions on the level of education of those we are ready to do business with.

iii. Income Level

There is no cap on the income level of those we will help transport their goods or properties.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will transport their goods or properties.

v. Language

There is no restriction when it comes to the language spoken by the people we will transport their goods or properties.

vi. Geographical Location

Anybody from any geographical location will be welcome to do business with our company.

vii. Lifestyle

Benny Blanco© Trucking Company, Inc. will not restrict any client from doing business with us based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Deliberately Brand All Our Vans and Trucks.
• Tap Into Text Marketing.
• Make Use of Billboards.
• Share Your Events in Local Groups and Pages.
• Turn Your Social Media Channels into a Resource
• Develop Your Business Directory Profiles
• Build Relationships with players in the manufacturing, shipping, and construction industry.

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), and referral (also known as word-of-mouth marketing).

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for our customers.
• Create an efficient content marketing strategy.
• Create a community for our target market and potential target market.
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Benny Blanco© Trucking Company, Inc. will make sure it covers profits, insurance, premium, license, economy or value, and full package. All our pricing strategies will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, strategic alliances in the production sector and the construction industry, and freelancers to help refer clients to us.

Benny Blanco© Trucking Company, Inc. will also leverage the 4 Ps of marketing which are place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, so we can have a visible, in-demand service.

b. Inventory Strategy

The fact that we will need loading crates, lubricants, and spare parts means that Benny Blanco© Trucking Company, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

c. Payment Options for Customers

Here are the payment options that Benny Blanco© Trucking Company, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

d. Return Policy, Incentives, and Guarantees

At Benny Blanco© Trucking Company, Inc., we transport goods from one location to another hence the nature of our offerings does not accommodate a return policy, but we guarantee our customers of the safe delivery of the goods under our care.

e. Customer Support Strategy

Our customer support strategy will involve seeking customer feedback. This will help us provide excellent customer service to all our clients. We will work with effective CRM software to be able to achieve this. Regularly, we will work towards strengthening our Customer Service Team and also Leverage Multi-Channel Servicing as part of our customer support strategy.

Operational Plan

We plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting partnership and retainer deals that will enable the firm to boost our trucking service offerings and support revenue growth.

a. What Happens During a Typical Day at a Trucking Business?

• The business is open for the day’s work
• The vans and trucks are washed, cleaned and ready for transporting goods and properties
• Customer’s requests are taken and they are scheduled or attended to
• Schedule maintenance of trucks and vans is carried out
• Marketing/website upkeep
• Administrative duties
• The business is closed for the day.

b. Production Process

There is no production process when it comes to the trucking business.

c. Service Procedure

The service procedure for a trucking company starts with a customer requesting the transportation of his or her goods or properties from one location to another or from one storage facility, warehouse, or business premises to another. Once the request is gotten, it will be processed and a suitable truck or van and staff are assigned to carry out the job.

d. The Supply Chain

Benny Blanco© Trucking Company, Inc. will rely on key players in the manufacturing and construction industry to refer business deals to us. So also, we have been able to establish a business relationship with wholesale supplies of crates, lubricants, spare parts et al.

e. Sources of Income

Benny Blanco© Trucking Company, Inc. makes money from;

• Transporting large quantities of raw materials, and finished goods over land—typically from manufacturing plants to retail distribution centers and also from seaports to warehouses et al.
• Sale of franchises.

Financial Plan

A. amount needed to start your trucking company.

Benny Blanco© Trucking Company, Inc. would need an estimate of $1.2 million to successfully set up our trucking company in the United States of America. Please note that this amount includes the salaries of our staff for the first month of operation.

b. What are the Costs Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $200,000.
• Other start-up expenses like commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $100,000
• Start-up Inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $80,000
• Purchase of Trucks and Vans: $500,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much will it cost?

Benny Blanco© Trucking Company, Inc. will not build a new facility for our trucking company; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Trucking Company?

• Gas and lubricants
• Utility bills (internet subscriptions, phone bills, signage, and software renewal fees et al)
• Salaries of employees
• Trucks and vans maintenance
• Marketing costs

e. What is the Average Salary of your Staff?

• Chief Operating Officer (Owner) – $68,000 Per Year
• Admin and HR Manager – $48,000 Per Year
• Transport and Logistics Manager $48,000 Per Year
• Marketing and Sales Executive (Business Developer) – $42,000 Per Year
• Accountant $38,000 Per Year
• Truck and Van Drivers – $36,800 Per Year
• Material Handlers / Yard Spotters / Forklifts Operators – $28,000 Per Year
• Customer Service Officer (Receptionist) – $26,100 Per Year
• Security Guard -$24,000 Per Year

f. How Do You Get Funding to Start a Trucking Company?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your service.

Most trucking businesses charge an hourly rate that generally includes a moving truck, all the equipment, miscellaneous materials, and the movers. The more loaders and offloaders or trucks needed for your specific move, the higher the hourly rate will be. For example, a truck and 2 movers may cost $120 per hour. We will follow the industry’s standard.

b. Sales Forecast?

• First Fiscal Year (FY1): $450,000
• Second Fiscal Year (FY2): $750,000
• Third Fiscal Year (FY3): $1.3 million

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1) (Profit After Tax): $150,000
• Second Fiscal Year (FY2) (Profit After Tax): $350,000
• Third Fiscal Year (FY3) (Profit After Tax): $600,000

d. Profit Margin of a Trucking company 

The ideal profit margin we hope to make at Benny Blanco© Trucking Company, Inc. will be between 16 and 20 percent on each job carried out irrespective of the distance covered.

Growth Plan

A. how do you intend to grow and expand .

Benny Blanco© Trucking Company, Inc. will grow our trucking company by first opening other offices in key cities in the United States of America within the first five years of establishing the business and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why?

Benny Blanco© Trucking Company, Inc. plans to expand to Boise – Idaho, San Francisco – California, Chicago – Illinois, Washington, D.C., Boston – Massachusetts, Miami – Florida, Seattle – Washington, Dallas – Texas, and Montpelier, Vermont.

We intend to expand to these locations because statistics show that the cities listed above have the most thriving trucking market in the United States.

Of the states that have witnessed the largest net gains in new residents, Idaho ranks near the top at 84.3 percent net gain, followed by Montana at 82.3 percent and Vermont at 64.29 percent. The states with the busiest interstate routes include California to Texas, New York to Florida, and California to Washington.

The founder of Benny Blanco© Trucking Company, Inc. plans to exit the business via family succession. We have placed structures and processes in place that will help us achieve our plan of successfully transferring the business from one family member to another and from one generation to another.

More on Transportation

Trucking Company Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Transportation Industry » Trucking

Are you about starting a trucking company ? If YES, here’s a complete sample trucking business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a trucking business.

We also took it further by analyzing and drafting a sample trucking company marketing plan template backed up by actionable guerrilla marketing ideas for trucking businesses. So let’s proceed to the business planning section.

A Sample Trucking Company Business Plan Template

1. industry overview.

The trucking industry plays a very important role in the economy of the world; they provide essential services to the united states economy by transporting large quantities of raw materials, machines, equipment, dirt, rocks, building materials, and finished goods over land—typically from manufacturing plants to retail distribution centers and from warehouses to construction sites.

As matter of fact, heavy duty trucks are indispensable in the construction industry. The trucking industry is responsible for the majority of freight movement over land, and is a major stakeholder in the manufacturing, transportation, and warehousing industries in the United States of America and in other parts of the world.

In the United States, Large trucks and buses drivers require a commercial driver’s license (CDL) before they can be permitted to operate. The activities in the trucking industry is regulated by the United States Department of Transportation (USDOT), the Federal Motor Carrier Safety Administration (FMCSA) and the Federal Highway Administration (FHWA).

They ensure that drivers and trucking companies adhere to safety rules and regulations and also that potential truck drivers undergo special training on how to handle large vehicle before applying and obtaining their commercial driver’s license (CDL).

Statistics has it that food and food products, lumber or wood products, as well as petroleum or coal account for 34.8 percent of truck traffic in the United States and by volume, clay, glass, concrete and stone, farm products, as well as petroleum and coal account for 35.6 percent of truck traffic.

The advancement in technology in areas such as computers, satellite communication, and the internet, have contributed immensely to the growth of the industry. The advancement in technology is responsible for increase of productivity of trucking companies operations, it helps them effectively monitor their trucks and their drivers and it helps driver save time and effort.

The trucking industry is not restricted to trailers or large trucks hauling goods from destination to another via interstate highways, it also involves smaller trucks that helps transport smaller quantity of goods from one destination within a city to another destination within same city.

Trucking business is not only about transporting goods over a long distance. As a matter of fact, in the U.S. about 66 percent of truck tonnage moves distances of 100 miles or less; local and regional hauls account for almost half of all truck revenues and are they are the preferred choice for private carriers.

No doubt starting and operating a trucking business can be challenging, but the truth is that it can be rewarding at the same time. One good thing about the industry is that it is open for both big time investors who have the capacity to start the business with fleet of trucks and aspiring entrepreneurs who may one to start with just one truck.

2. Executive Summary

Terry Granville Truck Service Inc. is a trucking company that will be based in 10548 SD Highway 32 Belle Fourche South Dakota.

We will provide daily freight services (trucking services, moving services & supplies, and bulk material sales & supplies) on one skid to full truckloads to and from South Dakota, North Dakota, Southern Illinois; St Louis, Missouri; Southeast Missouri; Evansville, IN; Nashville, Tennessee; Memphis, Tennessee and Chicago land areas et al.

We will also provide cross docking, warehousing, lift gate and specialized van service in South Dakota, North Dakota, Southern Illinois, Southeast Missouri and Western Kentucky.

Terry Granville Truck Service Inc. has been able to secure all relevant licenses and permits to operate throughout the United States and Canada.

We will ensure that we abide by the rules and regulations of the trucking industry and we will only hire experienced and qualified drivers with valid commercial driver’s license (CDL).Our customers and potential customers alike can be rest assured that they will get quality services at competitive rates.

We will go the extra mile to ensure the safety of goods under our care and our customers get value for their money. At Terry Granville Truck Service Inc. our goal is to provide excellent service to our customers and we pride ourselves on the integrity and competence of our company and our employees.

Terry Granville Truck Service Inc. will ensure that all our deliveries are on time and we supersede the expectation of our customers. We will only put trucks that are in top shape on the road, and all our drivers will be trained to be courteous, friendly and to abide by the rules and regulations of the industry.

We will maintain and take proper care of our drivers as well as our trucks and equipment.Terry Granville Truck Service Inc. is a family business; it is owned by Terry Granville and family. Terry Granville is an investor who has an interest in the trucking industry.

The company will be fully financed by Terry Granville and he will be the founding chief operating officer of the company. Terry Granville has a diploma in Transport and Logistics Management and his has over 5 years of experience in the transportation industry.

3. Our Products and Services

Terry Granville Truck Service Inc. is a company that looks forward to deliver excellent services in terms of helping our customers move goods and equipment from one destination to another destination. We want to be known as the trucking company that truly care for her customers. Our business offering are listed below;

• Moving supplies
• All furniture quilt-wrapped for protection
• On-time pickup and delivery
• Home and office movement
• Local and long distance movement
• Heavy duty equipment movement
• Excavators movement
• Bulldozers movement
• Construction equipment movement
• Agricultural equipment movement
• Movement of oil and gas products

4. Our Mission and Vision Statement

• Our Vision is to become one of the preferred choices of individual and organization when it comes to the demand for trucking services in the whole of the United States of America.
• Our mission is to ensure that we build a trucking company that will operate in the whole of the United States of America and Canada; a company that will boast of having some of the best and reliable truck drivers in the whole of the United States of America.

Our Business Structure

Our business structure will be designed in such a way that it can accommodate but full – time employees and part – time / contract staff; those who just want to take some time off to generate additional incomes.

We intend starting the business with a handful of full time employees (drivers and back office staff) and some of the available driving roles fill be handled by qualified contract drivers. Adequate provision and competitive packages has been prepared for all our employees.

For now, we will contract the maintenance of our trucks to service provider. This is because we don’t intend to maintain a very large overhead from the onset. But as soon as the business grow and stabilize, we will assemble our own in – house maintenance team. Below is the business structure and the roles that will be available at Terry Granville Truck Service, Inc.;

• Chief Operating Officer (Owner)

Admin and HR Manager

Transport and Logistics Manager

Business Developer

• Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer (Owner):

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for the day to day running of the business
• Responsible for handling high profile clients and deals
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization at regular interval
• Coordinates drivers, vehicles, loads and journeys
• operates IT systems
• negotiates and agrees to contracts
• develops and confirms schedules
• plans for and negotiates technical difficulties
• prepares paperwork for regulatory bodies
• liaises and manages staff
• implements health and safety standards
• Plans routes and load scheduling for multi-drop deliveries.
• Books in deliveries and liaises with customers.
• Allocates and records resources and movements on the transport planning system.
• Ensures all partners in the supply chain are working effectively and efficiently to ensure smooth operations.
• Communicates effectively with clients and responds to their requirements.
• Directs all transportation activities.
• Develops transportation relationships.
• Monitors transport costs.
• Negotiates and bargains transportation prices.
• Deals with the effects of congestion.
• Confronts climate change issues by implementing transport strategies and monitoring an organization’s carbon footprint.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information.
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Commercial Truck Drivers

• Assists in loading and unloading cargo.
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment, such as hazardous material placards.
• Assists the transport and logistics manager in planning their route according to a delivery schedule.
• Local-delivery drivers may be required to sell products or services to stores and businesses on their route, obtain signatures from recipients and collect cash.
• Transports finished goods and raw materials over land to and from manufacturing plants or retail and distribution centers
• Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
• Complies with truck driving rules and regulations (size, weight, route designations, parking, break periods etc.) as well as with company policies and procedures
• Collects and verify delivery instructions
• Reports defects, accidents or violations

Front Desk / Customer’s Service Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via email and phone calls for the organization
• Distributes mails in the organization
• Handles any other duties as assigned my the line manager

6. SWOT Analysis

Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other option than to follow due process. Following due process involves hiring business a consultant to help us conduct SWOT analysis and prepare a trucking company marketing plan for our business.

Terry Granville Truck Service Inc. hired the services of a seasoned business consultant with bias for start – ups in the U.S. to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business and favorable compete in the trucking industry.

As a company, we look forward to maximizing our strength and opportunities and also to work around our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Terry Granville Truck Services Inc.;

Our areas of strength in U.S include; size advantages, cost advantages, supply chain, customer loyalty and strong reputation amongst domestic industry players.

Our weakness could be lack of finance, high debt burden, cost structure, lack of scale compared to our peers who have already gained ground in the industry.

• Opportunities:

The opportunities that are available to us as a trucking company in the United States are online market, new services, new technology, and of course the opening of new markets

Some of the threats that we are likely going to face are mature markets, bad economy (economy downturn), stiff competition, volatile costs, and rising fuel prices.

7. MARKET ANALYSIS

• Market Trends

The market trends as it involves the trucking industry especially in the United States and Canada is indeed dynamic and at the same challenging.

But one thing is certain, once a trucking company can gain credibility, it will be much easier for the company to secure permanent deals / contracts with big time merchants and construction companies who are always moving goods and equipment from one part of The United States of America to another part.

No doubt some of the major factors that count positively in this line of business are trust, honesty, good relationship management and of course timely and safe delivery.

8. Our Target Market

Our target market are basically every one (organizations and individual as well who have cause to move things from one location to another location. We cover both short distance (inter states) and long distance (intra states). We are in business to move stuffs and anyone who has stuffs to move within the United States or from the United States to Canada, can contact us.

In other words, our target market is the whole of the United States of America and below is a list of the people and organizations that we have plans to do business with;

• Merchants ( importers, exporters, traders, suppliers, wholesalers, and dealers )
• Manufacturers
• Construction companies
• Corporate organizations
• Small business owners
• The timber industry
• Oil and gas sector

Our competitive advantage

Our major competitive advantage is the vast industry experience and solid reputation of our owner, Terry Granville. Terry Granville Truck Service Inc. no doubt is a new trucking company, which is why we took our time to do a thorough homework before launching the business.

We were able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are trust, honesty, good network and excellent relationship management strong management, strong fleet operations, direct access to all Atlantic and Gulf Coast ports, our transportation network serves some of the largest population centers in the U.S., our size advantages, cost advantages, supply chain, customer loyalty and strong reputation amongst domestic industry players.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both individuals who may want to make use of small trucks to transport goods within the city and also big conglomerates who are involved in massive movements of goods and equipment from one part of the U.S. to another part.

Lastly, our employees will be well taken care of, and their welfare package will be amongst the best in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Terry Granville Truck Service Inc. will ensure that we leverage on our strength and the opportunities available to us in the U.S. market to generate enough income that will help us drive the business to stability. We will go all the way to explore every available sources of income in the trucking industry. Below are the sources we intend exploring to generate income for Terry Granville Truck Service Inc.;

• Movement of timbers

10. Sales Forecast

We are well positioned to take on the available market in the U.S. and we are quite optimistic that we will meet out set target of generating enough income / profits from the first month or operations and grow the business and clientele beyond South Dakota to other states in the U.S. and Canada

We have been able to critically examine the trucking industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in the United States of America.

Below is the sales projection for Terry Granville Truck Service Inc., it is based on the location of our trucking business and our competitive advantage;

• First Fiscal Year-: $300,000
• Second Fiscal Year-: $900,000
• Third Fiscal Year-: $1,500,000

N.B : This projection is done based on what is obtainable in the industry and the nature of services that we will be offering.

• Marketing Strategy and Sales Strategy

Networking is an effective way to begin building your client base and we have plans in place to leverage on all our networks. In view of that, we will look out for gatherings where we can network with captain of industries, entrepreneurs, manufacturers and merchant et al.

As a matter of fact, our first port of call will be to connect with the nearest Chamber of Commerce; we are likely going to get our first major deal from them.

At Terry Granville Truck Service Inc. all our employees will be directly or indirectly involved in sales and marketing. We will create provision for our employees to earn commission when they bring in business for the organization. We will also encourage freelancers to work with us; whenever they refer clients to us to will earn a percentage of the deal.

Lastly, we will leverage on the power of the media by advertising our services using both online and offline platforms. We will work hard to ensure that get repeated business from any business deal we execute and also we will encourage our customers to help us refer their friends to us. Part of our strategy is to reward loyal customers and to leverage on word of mouth marketing from satisfied customers.

Over and above, we have perfected strategies to network with people who are likely to refer business our way. In summary, Terry Granville Truck Service Inc. will adopt the following sales and marketing strategies in sourcing for clients for our business;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the construction industry, manufacturing industry, oil and gas industry, timber merchant et al.
• Promptness in bidding for contracts
• Advertise our business in haulage magazines, newspapers, TV stations, and radio stations et al
• List our business on yellow pages
• Attend expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver quality services
• Leverage on the internet to promote our business
• Direct marketing
• Word of mouth (referral marketing)

11. Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street they are operating must be ready and willing to utilize every available means ( conventional and non – conventional means ) to advertise and promote the business. We intend growing our business beyond South Dakota which is why we have perfected plans to build our brand via every available means.

Below are the platforms Terry Granville Truck Service Inc. intend leveraging on to promote and advertise her trucking business;

• Place adverts on both print and electronic media platforms
• Sponsor relevant TV shows
• Maximize our company’s website to promote our business
• Leverage on the internet and social media platforms like; Instagram, Facebook ,Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
• Install our Bill Boards on strategic locations
• Distribute our fliers and handbills in targeted areas from time to time
• Attend chambers of commerce meetings with the aim of networking and introducing our business.

12. Our Pricing Strategy

Terry Granville Truck Service Inc. has a lease arrangement with various companies and the company’s pricing is based on miles per thousands of tons of cargo transported. We have perfected our plans to charge competitive rates since we have minimal overhead compared to our competition in the industry.

We will ensure that we leverage on price to win over customers; our prices will be affordable and negotiable. The fact that our business door is open to both individuals and corporations means that we will have different price range for different category of clients. As the business grow, we will continue to review our pricing system to accommodate a wide range of clientele.

• Payment Options

Our payment policy will be inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions. Here are the payment options that Terry Granville Truck Service Inc. will make available to her clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our clients pay us without any difficulty. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash.

13. Startup Expenditure (Budget)

• The Total Fee for incorporating the Business in South Dakota – $750 .
• The budget for Liability insurance, permits and license – $2,500
• The Amount needed to acquire a suitable Office facility with enough parking space for our trucks in South Dakota for 6 months (Re – Construction of the facility inclusive) – $40,000 .
• The amount required to finance the purchase of the first set of trucks – $800,000
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $5,000
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The Cost of Launching our official Website: $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $2,500

Going by the report from our market research and feasibility studies , we will need about $1M to set up a trucking business in South Dakota.

Generating Funding / Startup Capital for Terry Granville Truck Service Inc

Terry Granville Truck Service Inc. is set to start as a private business that will be solely owned by Mr. Terry Granville and family. He will be the sole financial of the company but may likely welcome other business partners when need for expansion arises. These are the areas we intend generating our start – up capital for our business;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings – $150,000 and soft loan from family members – $50,000) and we are at the final stages of obtaining a loan facility of $800,000 from our bank. All the papers and document has been signed and submitted.

14. Sustainability and Expansion Strategy

Terry Granville Truck Service Inc. is a business that was established with the aim of covering the whole of the United States of America and Canada, we have invested a whole lot of money in the business and we would not want to see our investment go down the drain which is why we hired a core professional to help us put strategies and structure in place that will keep the business growing.

Part of the sustainability and expansion strategy that we have adopted is the continuous training and empowerment of our workforce (both full-time staff and freelancers working for us) so as to provide them with the capacity to perform effectively in the highly competitive trucking / haulage industry in the United States of America.

In other to be in business for a long time, we will not in any way comprise our integrity and trust and we will continue to surpass the expectation of our customers.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Acquiring of trucks and relevant equipment: In progress
• Renting of Office Facility in South Dakota: Completed
• Conducting Feasibility Studies: Completed
• Start – up Capital Generation: Completed
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees and drivers: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with key players in the industry (networking and membership of relevant organizations and chambers of commerce): Completed

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Trucking Business Plan

Every industry requires a trucking company. Without them, goods cannot be transported between companies or industries. Many other businesses will stagnate without trucking companies. Aside from ships and planes, trucks are a standard mode of cargo transportation. Thus, if you wish to start a trucking company, you may be in for a lucrative endeavor.

6+ Trucking Business Plan Templates

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5. Trucking Business Security Plan Template

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7. Trucking Company Business Plan Template

What Is a Trucking Business Plan?

A trucking company may not be one of the most common businesses we hear about or see daily, but it can generate a lot of revenue and profit if done correctly. Every new truck business owner should prepare a trucking business plan. It’s here that you’ll learn about the specifics of your envisioned trucking business, such as what it’s all about, what goods or items it’ll transport, what financial strategies it’ll use, and other crucial logistics .

How To Create a Trucking Business Plan?

When it comes to entrepreneurship, it’s critical to plan. To build a long-term business, you’ll need a written guide on how to take the proper steps. Your trucking company business plan is that written guide. So, to make a valuable and practical trucking business plan , follow these steps.

1. Start with a Concise Summary

As its name implies, this executive summary is a detailed overview of your trucking company or your trucking company. It is essential to make it attractive to read when you write it. Please note that you also propose your corporate trucking plan. You are going to introduce it to potential investors and partners. A decent summary from the management can help persuade them to support your truck start-up company.

2. Determine your current financial situation

You must understand your financial situation before making a plan. Determine your economic costs and the expected profits you’ll need for your company. Mention the potential capital you might obtain, as well as the costs you expect to incur while running the business, such as employee salaries, insurances, and so on.

3. Discuss Services

Begin discussing your specific trucking needs. You’ll essentially be providing the same services as other trucking companies. However, attempt to explain what distinguishes them. It could be a price difference, a difference in the methods used to secure and protect cargo, or something else entirely. It is simply up to you. You are the driving force behind your trucking company’s creativity. Additionally, you can include images of your trucks’ exteriors and interiors. This should improve the appeal of your business plan.

4. Explain your strategies

If a business plan has no strategies, it’s not a business plan. Marketing strategies , financial strategies, sales policies, pricing strategies, and security strategies are all strategies you should have. All of them have to be fully explained. They are the foundations for a rentable and sustainable trucking company. Ensure you have a realistic and feasible business strategy. And make sure they meet the goals of your trucking company.

Is it profitable to own a trucking company?

Although the trucking industry can be highly profitable, it is also highly competitive. Every year, a large number of truckers attempt to enter the industry but fail. They assist you in making the transition from employee to a business owner.

Is it wise to invest in trucking?

Although the trucking industry can be highly profitable, it is also one of the world’s most competitive. Aware of the profit potential, several would-be entrepreneurs attempt to break into the industry, but they fail year after year.

What exactly does general freight entail?

The main cargo trucks handle and carry a large number of products in a trailer container or van. The general freight trucking industry provides services like local takeoff, regional sorting, line-haul, destination sorters, and local delivery.

If you are beginning to plan, you can operate your trucking business in months or years. To start your journey asap, download our trucking business plan example. The next big thing in the industry could be your trucking company! And you can check out our business plan templates for sample food trucks too.

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Business Plan Writer Moscow

A well written business plan is an essential component for any company seeking to raise capital. Our team at Prospectus.com has over 20 years of experience writing business plans and structuring business models for start-ups, later stage and expansion companies, those seeking venture or angel financing all the way to mezzanine and 144A funding, spanning a wide range of industries across the globe. We have been involved in thousands business projects and assisted with business planning, offering and private placement setup, feasibility studies, drafting financial projections, both for private companies and those seeking initial public offerings or listings on a stock exchange.  Our team is a recognized leader in business plan development. In fact, our CEO is the Chairman and Founder of  Borders.org  ( Business Plans Without Borders ), a not-for-profit 501c3 organization which assist low income families as well as refugees and immigrants with business plan writing services and grants.

Our Team’s Business Plan Advisory Services Value-Proposition:

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Moscow Business Plan Options

There are mainly two types of business plans that are written in Moscow: capital raising business plans and management or managerial business plans.

Raise Capital with a Business Plan

Most business plans are written with eye towards raising money for their venture. In a business plan that is written for investment capital, the structure of the business plans and therefore the most important point of the document will be the value-added benefit. Information on the products, services and the market will play central roles in the development of the plan, as well as various payout or exit strategies for the investors. Most business plans will focus on either selling equity or debt to investors.

• Equity : In an equity business plan the company seeking funding will sell an ownership stake. If the company is a corporation, they will sell shares or common stock or a variation of them. If the company is a LLC or a Limited Company (which is popular worldwide) interest or units in the company would be offered. Both a form of ownership, just with a different name for each entity. In additional, there are other sweeteners one can add into any business plan offering, including warrants or preferred shares or preferred units or convertible debt.
• Debt : in a debt offering business plan the company will be issuing some type of bond or a note to investors. A bond or note differ only in terms of the length of each security, which bonds being considered a longer maturity date than a note. There are also convertible debt securities that would convert the notes/bonds to equity at a certain fixed point in time. The business plan for bonds would detail the terms, such as the maturity date, interest rate and other vital information.

Managerial Guidance Business Plan

• No Capital Raising : In a managerial or a management business plan, the focus is not on raising money but what strategy a company should employ. While most companies that write business plans do so to raise capital, there are some that simply want to get a second opinion or an outside view of their business. They ask us to write them a business plan for growth opportunities, not to raise money. Said another way, the management of the company wants to see our view and take on their business and what we would do to expand their company.
• Recommendations : A business plan used to simply strategically plan one’s next move is referred to as managerial guidance business plan document. No capital is being raised initially, although sometimes we may conclude that capital should be raised for the company to penetrate or open new markets or opportunities. In the course of research, we may conclude that, in fact, the company should conduct an offering and raise money. We will recommend the amount to raise based on the company’s expansion needs and the company valuation.

3 Levels of Business Plans

Our firm offers various levels of business plan writing service and consulting, including: Level I Start-up Business Plan »

• Prospectus.com’s team consists of industry expert business plan writers. Our Level I Start-up Business Plan can be used for companies raising initial seed funding and getting off the ground. The dollar amount being raised is not of paramount importance.
• The Start-up Plan includes complete financials, potential cash-flow, market analysis and marketing strategies as well as a break-even analysis, and a separate executive summary and much more.

Level II Expansion or Series B Business Plan »

• Prospectus’ Level II Expansion or Series B Business Plan assists companies and entrepreneurs that are seeking to expand or scale their business, including by increasing market share.
• The Level II Start-up Plan helps to define concepts, target markets and market potential, as well as financial clarity necessary to define your concept, identify your market potential, and identify capital requirements. Executive summary included.

Level III Enterprise Business Plan »

• Prospectus’ Level III Enterprise Business Plan serves the need of those later stage and established companies seeking to raise additional capital to expand their businesses, often in the form of issuing debt securities such as bonds or convertible notes.
• The Level III Enterprise Business Plan is our most comprehensive business plan and often our clients will need a prospectus or a private placement memorandum (offering memorandum) written as well.

Our firm has years of experience drafting securities documents and is confident we can assist with your Moscow Business Plan Writer.  Feel free to contact us anytime, or call us to setup an appointment at any one of our global offices.

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General Motor Freight Trucking Business Plan

Start your own general motor freight trucking business plan

Timely Trucking

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Timely Trucking is a new medium- and long-haul dry van trucking business based on Portland, Oregon and founded by veteran entrepreneur Jim Kerrigan. Timely Trucking will serve businesses in the Pacific Northwest (eventually expanding to include Washington, Oregon, Idaho, Montana, and Wyoming) with freight hauling and logistics management services. The business will develop a reputation for its on-time and accurate service as well as sophisticated Web and software functionality, allowing clients to align their business with Timely Trucking’s services and scheduling automatically. The business will be managed by Jim Kerrigan, CEO, and a Chief Operating Officer.

Timely Trucking can be launched for about $700,000, largely with the investment of Jim Kerrigan, and with some investment by investing partners. The business will be launched with three 18-wheeler trucks and will expand its operations to utilize eight 18-wheelers by the end of its third year, using auto loans to finance this expansion. Gross margins will be around 60%, allowing for significant profit by the end of the third year as the business scales up.

Beyond three years, the business will seek to expand to additional bases of operation in the Northwest and to add trucks with refrigerated and temperature-controlled trailers. The business will be positioned for sale to a national freight-hauling service seeking to expand to, or add operations in, the Northwest.

Timely Trucking intends to serve businesses in the Northwest United States (Washington, Oregon, Idaho, Montana, and Wyoming) with truck-based distribution services.

Over the first three years of operations, Timely Trucking will seek to meet the following objectives:

• Establish bases in Seattle, Spokane, Portland, Cheyenne, Boise, and Billings
• Purchase 8 18-wheeler trucks with dry van trailers
• Hire 10 full-time truck drivers
• Achieve strong annual revenue  based on 1.2 million miles of hauling in the third year

Timely Trucking will simplify distribution of goods for Northwestern businesses, becoming their partner in operating efficiently and reliably. Timely Trucking will use management of logistics, on-time, accurate deliveries from destination to destination in the Northwest, and partnerships with distribution centers and warehousing businesses to achieve its goals.

Keys to Success

The keys to success in the trucking business are:

• Robust communication systems between drivers, bases, and clients
• Setting delivery schedules that can be met (i.e. setting the right expectations)
• Hiring and retaining reliable, safe drivers
• Understanding what clients are trying to achieve, and helping them find the right distribution solution to create long-term relationships

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Timely Trucking, a startup truck company headquartered in Portland, Oregon, will provide trucking and logistics management solutions for business clients in the Northwestern states of Oregon, Washington, Idaho, Montana, and Wyoming. Beginning with operations in Washington and Oregon, the business will haul freight from suppliers to manufacturers to distributors and retailers, operating in partnership with distribution centers, warehouses, and wholesalers.

Company Ownership

Timely Trucking was founded by Jim Kerrigan, a previous owner of a warehousing business which he successfully exited from after fifteen years of management. Timely Trucking has been established as a sole proprietorship during its pre-launch phase, but will be reclassified as a limited liability company to take on partners. Kerrigan will share ownership with outside investors, giving 20% of shares to investors.

Start-up Summary

The start-up expenses include some of the basic set-up costs for the Timely Trucking office – stationery (business cards and letterhead), rent for the office and a large adjacent parking lot for two month’s rent and one month’s security at $4,000 per month, and computer equipment. Marketing expenses include brochures and website development (see website plan for more details). Other expenses include legal consultation fees to ensure that all precautions are taken to limit the risk of the business and to establish templates for client and partner agreements, insurance premiums for the first year of operation to cover liability associated with the service, the office, and the trucks, and licenses and permits for the business. These include Fuel Tax Reporting, USDOT numbers, 2290’s, IRP tags, MC numbers, and IFTA decals.

Cash required will be used to fund the months of operation before cash flow break even is achieved and to allow for adequate cash reserves to reduce the risk of running low on cash if targets are not met. Other current assets include office supplies, software for accounting, scheduling, and resource management and light equipment. Long-term assets include three new 18-wheelers, estimated at $150,000 each (approximately $120,000 for the cab and $30,000 for the trailer). The business will purchase new in order to better ensure that deliveries are made on time and that the usual risks of aging equipment are avoided.  $75,000 is budgeted for three fork lifts estimated at $25,000 each, one per truck. An additional $25,000 is budgeted for long-term assets including repair equipment and tools which it is cost-effective to own in-house, satellite-tracking equipment for each truck, and office furniture.

While some trucking businesses hire owner-operators of trucks, Timely Trucking will maintain greater control over the service it offers by owning the trucks, ensuring that it always lives up to its name.

Timely Trucking will offer the following services for businesses in the Northwest:

• Pick-up and delivery of goods with a minimum per-delivery weight of 20,000 lbs from and to locations in its geographic range by 18-wheeler trucks hauling dry van trailers
• Both “less than a truck load” and “truck load” services
• Online tracking information detailing the location of all GPS-tagged trucks and the status of deliveries, including expected arrival times for pick-up or delivery
• Phone support for all customer questions, delivery changes, and scheduling
• Preferred client services including online accounts, regular schedules of shipping, or linking of client order information directly to Timely Trucking’s scheduling software to allow for seamless logistics

To maintain its competitiveness in its core services, Timely Trucking will NOT offer:

• Storage or warehousing of goods awaiting delivery (goods can remain in storage in trucks for short periods, but at relatively high cost to customers)
• Packaging and crating
• Flat bed hauling

In the future, Timely Trucking will add the following services:

• Temperature-controlled shipping to expand the range of customers Timely can appeal to

Trucks are operated by qualified and well-trained drivers with spotless records. Drivers are safety trained and re-tested for knowledge of laws as they change. A dedicated suite of software and communication systems will allow for the logistical management mentioned above.

Market Analysis Summary how to do a market analysis for your business plan.">

The American commercial trucking industry serves as a key link between raw material suppliers, manufacturers, wholesalers, distributors, and retailers in most industries. According to the American Trucking Association, the industry includes dry van, flatbed, refrigerated and bulk/tank trucking over short-haul (up to 100 miles), medium-haul (100 to 250 miles), and long-haul (250 miles and up).

Timely Trucking will compete in the market for medium and long haul dry van trucking in the American Northwest. This market serves businesses ranging from the packaged goods/grocery industry to the clothing industry to high-tech equipment, as well as commercial relocations.

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Market Segmentation

The market analysis table covers likely market segments within the five states which Timely Trucking will serve.

Raw Material Suppliers ship large quantities of materials to large manufacturers in the northwestern states. These materials generally do not require refrigeration or temperature control. Manufacturers maintain some on-site storage for these supplies and generally have some leeway as to when deliveries can be received, except when projections are mistaken and supplies drop low. Packaging supplies also must be shipped to manufacturers and are included in this group.

Manufacturers often outsource the distribution of their goods to businesses that specialize in serving one the type of retailer or business. Their packaged goods are often shipped to only one wholesaler/distributor, creating a regular business in shipping between the two locations.

Wholesalers/Distributors that serve large retailers assemble truckloads of goods from the many manufacturers they serve. While they often have their own trucks or distribution means, some of these firms do not either because they are smaller or because they attempt to limit their investment in assets. Others may require additional trucking support when they are operating at capacity but not prepared to expand their shipping capacity.

Target Market Segment Strategy

Timely Trucking will begin by focusing specifically on the segment of manufacturers in Washington and Oregon states, expanding after the first year to the entire intended five state region. By serving manufacturers, Timely Trucking can provide an affordable shipping solution for new and growing manufacturers over purchasing their own trucks.

Raw material suppliers sometimes require flatbed or bulk/tank trucking which will not be an initial service offered by Timely Trucking and wholesalers often have their own trucks. These segments are expected to yield some customers, but by focusing first on the middle of the supply chain with manufacturers, Timely Trucking will be introduced to suppliers and distributors who may require their services without having to engage in full marketing campaigns to these segments.

Service Business Analysis

Hoovers reports that:

• The U.S. trucking industry includes about 110,000 for-hire carriers and 350,000 independent owner-operators
• Total industry revenue is nearly $200 billion
• Major players in the industry include YRC Worldwide, Swift Transportation, JB Hunt, and Con-way
• The industry is fragmented, with the 50 largest companies accounting for less than 30% of the market

The industry includes carriers that use commercial motor vehicles and doesn’t include couriers like UPS and FedEx or private carriers (companies that transport their own products and raw materials).

Hoover’s writes that “demand is driven by consumer spending and manufacturing output. The profitability of individual companies depends on efficient operations. Large companies have advantages in account relationships, bulk fuel purchasing, fleet size, and access to drivers. Small operations can compete effectively by providing quick turnaround, serving a local market, or transporting unusually sized goods. Average annual revenue per employee is $135,000.”

The industry is broken into “truckload (TL) shipments that dedicate trailers to a single shipper’s cargo” and “less-than-truckload (LTL) shipments, which transport the consolidated cargo of several shippers on one truck, dropping off goods at multiple delivery points”.

Competition and Buying Patterns

In addition to competing with other trucking companies, including national carriers, Timely Trucking will compete with rail and air cargo transportation. However, for the distances it intends to travel, and due to the few rail lines over the northwestern states, trucking is at an advantage.

Shippers choose between trucking companies based on:

• Their track record of on-time and accurate deliveries
• Their price
• Their ability to partner with the shipper to offer logistics expertise and added services.

Web Plan Summary

The Timely Trucking website will serve as a source of basic information for those who find it via Internet searches, as well as a sophisticated account management portal for clients. For potential clients, the website will serve as a deeper explanation of the services and background of the company than a brochure or advertisement can provide. Specific calls to action on the website will ask users to call to speak to a salesperson or to fill in a form with their basic information and a good time to speak with them, so that a salesperson can contact them. Even one-time clients will be able to access up-to-date information about the ETA and current location of their deliveries. Clients who subscribe to preferred services will have access to more advanced information and functions.

Website Marketing Strategy

Timely Trucking will utilize the following means to promote its website as a marketing tool:

• Initial and ongoing search engine optimization by the Web developer and then by an SEO firm
• Google Adwords campaign which can be reduced or defunded if organic search rankings are high enough
• Profiles and listings on ten business and trucking company online databases
• Mention of the website URL in all brochures and advertisements

Development Requirements

The website’s components will have the following requirements:

• Homepage – Mirroring a basic brochure about Timely Trucking
• About Us – Background on the partners, mission, and basics of the business
• Contact – Form to submit information and phone number to reach a salesperson during business hours
• Services – Deeper description of the service options along with images of the trucks and a map of the area served>

Delivery Tracking

• Form – To enter delivery code which was designated for the delivery
• Map – Shows current location of the delivery on a map
• Statistics – Gives ETA, minutes late or ahead of schedule, status of pick-up or drop-off, other notes about the order

Account Management

• Login – Login form for client username and password
• Account Profile – Basic client information, settings related to interface between client systems and Timely Trucking if direct links have been established
• Scheduling – Calendar on which pickups and deliveries can be scheduled and rescheduled
• Alerts – Settings for email or text alerts about deliveries which can be sent to client
• Database Entry – Ability to search within and make changes and edits to the client and scheduling information in the database
• Billing Interface – Website sends billing information for completed jobs directly to accounting software for bill creation

The website will be developed over a three month period and will require $20,000. Many elements can be adapted from off-the-shelf or open source software, but others must be developed from scratch to interface between client software and the Timely Trucking database.

Strategy and Implementation Summary

Timely Trucking will focus its strategy on the following areas:

• Establishing a strong software/Web component to its business to drive adoption of its preferred client services
• Building and maintaining its on-time reputation to command revenue per mile slightly over the industry average
• Targeting manufacturers in Oregon and Washington in the first wave of marketing as the segment most in need of Timely Trucking’s services

Competitive Edge

Marketing strategy.

Timely Trucking will attempt to rapidly achieve awareness in Oregon and Washington states about its business in the first year, followed with awareness in Idaho, Wyoming, and Montana in future years. It will seek to position itself not as the most inexpensive carrier, but as a carrier with the best on-time record coupled with advanced systems to help clients manage their logistics better. Smaller businesses may feel more comfortable working with a smaller carrier as they fear being lost in the shuffle by bigger carriers who also handle huge accounts.

• Building a website with visibility on search engines and in databases of trucking companies (see Web plan)
• Creating a compelling brochure of Timely Trucking services which will be distributed through direct mail, and kept in stock for networking events
• Exhibiting at Northwestern business service conferences, especially for sectors of the manufacturing industry
• Advertisements in trade publications
• Public relations efforts including press releases related to the business launch and its unique preferred client account management package

Sales Strategy

Jim Kerrigan will manage sales for the business, making appointments with and traveling to client businesses in the region when necessary to establish relationships based on an understanding of the client’s needs for shipping. Kerrigan will prospect from a list of manufacturer businesses in the region, starting with small and new businesses which may not have established a long-term relationship with a carrier yet.

Sales Forecast

The cost of sales listed here for per-mile shipping is approximately 25% for fuel based on the estimated 10 mpg for loaded trucks, and another 25% for truck driver labor hours that can be assigned to the jobs based on $16/hour rate. Cost of sales for preferred accounts is much smaller as it consists only of set-up and maintenance labor for hourly operators.

Preferred client accounts are paid for once a year and a 90% retention rate is projected.

The milestones table covers the early marketing activities described in the marketing strategy summary. The first two milestones (website and brochure) are budgeted under start-up expenses and the remainder are budgeted under the first year marketing budget for operations.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Jim Kerrigan, CEO, will manage the strategic direction, sales and marketing of Timely Trucking. He developed experience in all of these areas through work in his previous warehousing business, which he launched and successfully sold after fifteen years of operation.

The Chief Operating Officer position will be filled by a partner who will be granted up to 10% of shares in the business after meeting certain milestones. Additional shares will be granted if the COO contributes capital to the business. The COO will manage operations, finances, human resources, and procurement.

The business will require additional personnel including an administrator/dispatch center operator and a sales/marketing support associate. These individuals will be managed by the COO and the CEO, respectively. Three part-time truck drivers will be hired initially.

Personnel Plan

Truck driver salary listed here covers only wages paid which are not directly attributable to client jobs. This includes training, repair work, returns from deliveries, and other required driving with empty trucks. It is expected that this will be less than 20% of driver wages. Truck drivers will grow from three part-time at launch to four full-time by the end of year 1, eight full-time by the end of year 2, and 10 full-time by the end of year 3. There will be more full-time truck drivers than trucks as the business will attempt to utilize the capacity of the trucks at least 60 hours per week and will limit overtime of drivers.

The sales/marketing associate will be hired in the fourth month after the CEO has directly executed all sales and marketing operations for the first three months.

Financial Plan investor-ready personnel plan .">

Timely Trucking will establish its business with three trucks and a launch financed by the owner and investor’s equity. Starting debt-free will enable the business to take on debt once it has established cash flows to purchase additional trucks over the first three years. Profits will swing positive in the second year after a loss in the first year.

After the first three years, the business can sustain growth of at least three additional trucks per year, and begin to add additional bases of operation throughout the region so that truck drivers who do not live in the Portland area can be hired and trucks do not have to return to this base after all jobs.

Dividends will not be paid out, as cash will be used in the business to prepare for expansion to additional offices and purchase equipment on better terms going forward. After five years of operation, the business will seek a strategic sale to a national freight trucking operator for which Timely Trucking’s geographic and technological focus will be a good match.

Start-up Funding

Jim Kerrigan will provide the majority of start-up funding out of savings from the sale of his previous business. Additional investment will be from investing partners who will be granted 20% of shares in the business for their investment.

Important Assumptions

The business assumes the cost of fuel at an average of the past two years, slightly higher than today’s fuel prices. This is considered a conservative estimate as it is possible that fuel will stay below this number during at least part of the start-up phase. However, if fuel becomes significantly more expensive, the gross margins of the business will drop.

Break-even Analysis

The break even point is shown in the table and chart, below.

Projected Profit and Loss

Major expenses include:

• Payroll: Covers the management, staff, and truck driver wages (when not directly attributed to jobs)
• Marketing/Promotion: Projected higher in the first year and then dropping due to extra marketing devoted to the launch and the weaning off of search engine marketing over time
• Depreciation: Reflects the growing investment in trucks and equipment over the years. Trucks are depreciated on a 10 year straight-line schedule. The depreciation is $1,250 per month per truck or $1,458 per month including the additional equipment purchased with each truck. The business will grow from four trucks at the end of year 1 to six at the end of year 2 to eight at the end of year 3.
• Truck Maintenance/Repair: Estimated at $200 per month per truck to start and rising to $225 in year 3 due to aging of some of the first trucks purchased.
• Rent & Utilities: Projected to rise slightly due to inflationary increases
• Insurance: Will grow with the number of trucks and size of operations
• Payroll Taxes: Applied to payroll as listed and half of the direct cost of sales (truck driver wages)
• Licensing and Permitting: Include ongoing renewals of licenses and additional licenses for new trucks as they are purchased

Projected Cash Flow

Purchases of new trucks will be made with 3 year loans for 90% of the purchase price. The remaining $25,000 plus $25,000 in additional equipment (forklift, etc) for each purchase will be made in cash. Payments on these loans will be $3,750 per month, per truck loan for the life of the loans.

One additional truck will be purchased in the first year with a loan, two in the second year, and two in the third year.

Projected Balance Sheet

The balance sheet illustrates the launch of the business on equity financing and augmented by safe debt over its first three years of operation to purchase additional trucks. This will allow cash and assets, as well as net worth, to continue to grow.

Retained earnings will be negative due to the loss sustained in the first year of operation and the start-up phase, but will move closer to positive in the third year after a profitable second year.

Business Ratios

The ratios of the business are compared to General Freight/Long-Distance Trucking for businesses of $1 million to $5 million in revenues.

The valuation of the business after three years is estimated at an average between two methods of valuation, based on an earnings multiple and based on a sales multiple. Both methods yield similar results. The average valuation is $4.53 million.

Investors will be given 20% of shares for their capital contribution. Kerrigan will be given 46% for his capital contribution and 34% for his contribution as founder. Investors will see a 63% internal rate of return based on this valuation.

The market value of the business will be determined after five years, when the business is best poised for sale. The valuation of the business is expected to be between $10 and $15 million for a strategic sale to a national trucking operator at that point.

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