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How to Create a Powerful Research Presentation

Written by: Raja Mandal

Have you ever had to create a research presentation? If yes, you know how difficult it is to prepare an effective presentation that perfectly explains your research. Since it's a visual representation of your papers, a large chunk of its preparation goes into designing.

No one knows your research paper better than you. So, only you can create the presentation to communicate the core message perfectly. We've developed a practical, step-by-step guide to help you prepare a stellar research presentation.

Let's get started!

Table of Contents

What is a research presentation, purpose of a research presentation, how to prepare an effective research presentation, create a stunning presentation in less time.

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A research presentation is a visual representation of an individual's or organization's systematic investigation of a subject. It helps the presenter obtain feedback on their proposed research. For example, educational establishments require Higher Degree Research (HDR) students to present their research papers in a research presentation.

The purpose of a research presentation is to share the findings with the world. When done well, it helps achieve significant levels of impact in front of groups of people. Delivering the research paper as a presentation also communicates the subject matter in powerful ways.

A beautifully designed research presentation should:

• Explain the significance of your research.
• Clearly state your findings and the method of analysis.
• Get valuable feedback from others in your community to strengthen your research.
• Make the audience learn more about your work or read your research paper.

According to a recent survey, 79% of people agree that most presentations are boring. You should prepare your presentation in a way that attracts and persuades your audience while effectively sharing the information. Follow the steps below to do that.

Decide on Your Presentation’s Purpose

Beginning the design process without deciding on the purpose of your presentation is like crawling in the dark without knowing the destination. You should first know the purpose of your presentation before creating it.

The purpose of a research presentation can be defending a dissertation, an academic job interview, a conference, asking for funding, and various others. The rest of the process will depend on the purpose of your presentation.

Look at these 25 different presentation examples to get inspiration and find the one that best fits your needs.

Know Your Audience

You probably wouldn't speak to your lecturer like you talk to your friends. Creating a presentation is the same—you need to tailor your presentation's design, tone and content to make it appropriate for your audience.

To do that, you need to establish who your audience is. Your audience could be:

• Scientists/scholars in your field
• Graduate and undergraduate students
• Community members

Your target audience might be a mix of all of the above. In that case, it's better to have something for everyone. Once you know who your target audience is, ask yourself the following questions:

• Why are they here?
• What do they expect from your presentations?
• Are they willing to participate?
• What will keep them engaged?
• What do you want them to do and what's their part in your presentation?
• How do they prefer to receive information?

The answers to these questions will help you know your audience better and prepare your research presentation accordingly. Once you define your target audience, use these five traits of a highly engaging presentation to capture your audience's attention.

Create a Research Presentation Outline

Before crafting your presentation, it's crucial to create an outline. Your outline will act as your guide to put your information in order and ensure you touch on all your major points. Like other forms of academic writing, research presentations can be divided into several parts to make them more effective.

An outline helps guide you as you prepare your presentation as follows:

• It enables you to organize your ideas
• Presents your research in a logical format
• Shows the relationships among slides in your presentation
• Constructs an order overview of your presentation
• Groups ideas into main points

Though there is no universal formula for a research presentation outline, here's an example of what the outline should look like:

• Introduction and purpose
• Background and context
• Data and methodology
• Descriptive data
• Quantitative and qualitative analysis
• Future Research

Learn more about presentation structure to keep your audience engaged. Watch the video below for a better understanding.

Limit the Amount of Text on Your Slides

One of the most important things people often overlook is the amount of text on their presentation slides . Since the audience will be listening and watching, putting up a slide with lots of words will make them focus on reading instead of listening. As a result, they'll miss out on any critical points you are making.

The simpler you make your slides, the more your audience will grasp the meaning and retain the critical information. Here are a few ways to limit the amount of text on your slides.

1. Use Only Crucial Text on the Slides

Without making your point clear immediately, you will struggle to keep your audience's attention. Too much text can make your slides look cluttered and overwhelm the audience. Cut out waffle words, limiting content to the essentials.

To avoid cognitive overload, combine text and images . Add animated graphics , icons , characters and gestures to bring your research presentation to life and capture your audience's attention.

2. Split up the Content Onto Multiple Slides

We recommend using one piece of information on a single slide. If you're talking about two or more topics, divide the topics into different slides to make your slides easily digestible and less daunting. The less information on each slide, the more your audience is likely to read.

3. Put Key Message Into the Heading

Use the slide headings of your presentation as a summary message. Think about the one key point you want the audience to take from each slide. And make the header short and impactful. This will ensure that your audience gets the main points immediately.

For example, you may have a statistic you want to really get across to your audience. Include that number in your heading so that it's the first point your audience reads.

But what if that statistic changes? Having to manually go back and update the number throughout your research presentation can be time-consuming. With Visme's Dynamic Fields feature , updating important information throughout your presentation is a breeze. Take advantage of Dynamic Fields to ensure your data and research information is  always up to date and accurate.

4. Visualize Data Instead of Writing Them

When adding facts and figures to your research presentation, harness the power of data visualization . Add interactive charts and graphs to take out most of the text. Text with visuals causes a faster and stronger reaction than words alone, making your presentation more memorable. However, your data visualization should be straightforward to help create a narrative that further builds connections between information.

Have a look at these data visualization examples for inspiration. And here's an infographic explaining data visualization best practices.

Visme comes with a wide variety of charts and graphs templates you can use in your presentation.

5. Use Presenter Notes

Visme's Presenter Studio comes with a presenter notes feature that can help you keep your slides succinct. Use it to pull out any additional text that the audience needs to understand the content.

View your notes for each slide in the left sidebar of the presentation software to help you stay focused and on message throughout your presentation.

Explain Your Research

Since you're preparing a research presentation, use more slides to explain the research papers you directly contributed to. Sometimes people spend nearly all of the presentation going over the existing research and giving background information on the particular case.

Your audience is there to learn about your new and exciting research, not to hear a summary of old work. So, if you create 20 slides for the presentation, spend at least 15 slides explaining your research. However, don't try to include the words in the slide that you'll present.

Learn more about how to give a good presentation . This will help you explain your research more effectively.

Follow Presentation Design Best Practices

A study shows that 91% of presenters feel more confident when presenting a well-designed slide deck. So, let's move on to the design part of your research presentation to boost your confidence.

1. Create a Stunning Background

The background of each presentation slide is a crucial design element for your presentation. So choose the background carefully. Try not to use backgrounds that are distracting or make the text difficult to read.

Use simple backgrounds to make the slide aesthetically appealing. Always use the same background for the slides throughout the presentation. Look at these presentation background templates and examples to get inspired.

2. Use a Variety of Layouts

Slide after slide of the same layout makes your presentation repetitive and boring. Mixing up the layout of your slides can help you avoid this issue and keep your audience engaged.

The presentation template below has a wide variety of images, texts, icons and other elements to create an interesting layout for your presentation slides.

Have a look at these 29 best presentation templates for inspiration.

3. Use Colors Wisely

Colors play an essential role in designing your presentation slides, regardless of the type of presentation you're working with. However, if you're a non-designer, you might be unsure about about how to use colors in a presentation . So, here are some tips for you:

• Use complementary colors to stay on the safe side.
• Use a text color that contrasts with the background to make the text pop.
• Use colors to emphasize a text or design element.
• Keep colors simple — less is more.

Don't be discouraged if you still find it difficult to choose colors for your presentation. All the presentation templates in Visme come with perfect color combinations to get the job done for you. Below is an example.

4. Use Fonts Hierarchy

Fonts are another design element that can make or break the design of your research presentation. If you struggle a lot while choosing fonts for a presentation , you aren't alone. Here are some tips that you can follow:

• Try not to use smaller fonts that make your text difficult to read.
• Use different font sizes for headings and body text. For example, you can use 20 points for the body text, 24 for the subheadings and 40 for the title.
• Learn about font pairing and use it in your design. For example, use sans-serif with serif fonts as they always go well together.
• Use two or three fonts max—ideally two. One should be for the headlines and the other for the body text. Anything more than that can make your slides cluttered.
• Handwritten fonts and script fonts may look tempting, but they are a big no. They could negatively affect the readability and legibility of your research presentation.

Here's a Visme presentation template designed with the points mentioned above in mind.

5. Include High-Resolution Images

Are there any images you can use in your slides to introduce or explain a topic? What could be better than that? As the saying goes, "A picture tells a thousand words." Use pictures to help your audience listen to you more efficiently while viewing the slides.

Pictures can also help you reduce the text clutter in the presentation, as long as they prompt you to make the points you need to make. If you can't find an image for your presentation, browse through Visme's high-resolution stock photo library . It features over 1,000,000 free stock photos.

Have a look at the presentation template below. It includes only high-resolution images, like all the presentation templates in Visme.

Below is a video of 13 presentation design tips to help you design a research presentation that your audience will love.

Prepare Your Research Presentation Using Visme

Designing presentation slides from scratch isn't easy, especially if you have no experience. Fortunately, Visme comes with hundreds of professional presentation templates crafted by expert designers that make the job easy for you. You don't need any design experience to create effective research presentations.

Choose from hundreds of beautifully designed presentation templates and customize them according to your needs using Visme's all-in-one presentation software . Anyone can use our powerful software to create stunning presentations in minutes.

Create a free account in Visme today and start creating your research presentation like an expert.

Put together powerful research presentations in minutes with Visme.

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About the Author

Raja Antony Mandal is a Content Writer at Visme. He can quickly adapt to different writing styles, possess strong research skills, and know SEO fundamentals. Raja wants to share valuable information with his audience by telling captivating stories in his articles. He wants to travel and party a lot on the weekends, but his guitar, drum set, and volleyball court don’t let him.

Home Blog Presentation Ideas How to Create and Deliver a Research Presentation

How to Create and Deliver a Research Presentation

Every research endeavor ends up with the communication of its findings. Graduate-level research culminates in a thesis defense , while many academic and scientific disciplines are published in peer-reviewed journals. In a business context, PowerPoint research presentation is the default format for reporting the findings to stakeholders.

Condensing months of work into a few slides can prove to be challenging. It requires particular skills to create and deliver a research presentation that promotes informed decisions and drives long-term projects forward.

Table of Contents

What is a Research Presentation

Key slides for creating a research presentation, tips when delivering a research presentation, how to present sources in a research presentation, recommended templates to create a research presentation.

A research presentation is the communication of research findings, typically delivered to an audience of peers, colleagues, students, or professionals. In the academe, it is meant to showcase the importance of the research paper , state the findings and the analysis of those findings, and seek feedback that could further the research.

The presentation of research becomes even more critical in the business world as the insights derived from it are the basis of strategic decisions of organizations. Information from this type of report can aid companies in maximizing the sales and profit of their business. Major projects such as research and development (R&D) in a new field, the launch of a new product or service, or even corporate social responsibility (CSR) initiatives will require the presentation of research findings to prove their feasibility.

Market research and technical research are examples of business-type research presentations you will commonly encounter.

In this article, we’ve compiled all the essential tips, including some examples and templates, to get you started with creating and delivering a stellar research presentation tailored specifically for the business context.

Various research suggests that the average attention span of adults during presentations is around 20 minutes, with a notable drop in an engagement at the 10-minute mark . Beyond that, you might see your audience doing other things.

How can you avoid such a mistake? The answer lies in the adage “keep it simple, stupid” or KISS. We don’t mean dumbing down your content but rather presenting it in a way that is easily digestible and accessible to your audience. One way you can do this is by organizing your research presentation using a clear structure.

Here are the slides you should prioritize when creating your research presentation PowerPoint.

1.  Title Page

The title page is the first thing your audience will see during your presentation, so put extra effort into it to make an impression. Of course, writing presentation titles and title pages will vary depending on the type of presentation you are to deliver. In the case of a research presentation, you want a formal and academic-sounding one. It should include:

• The full title of the report
• The date of the report
• The name of the researchers or department in charge of the report
• The name of the organization for which the presentation is intended

When writing the title of your research presentation, it should reflect the topic and objective of the report. Focus only on the subject and avoid adding redundant phrases like “A research on” or “A study on.” However, you may use phrases like “Market Analysis” or “Feasibility Study” because they help identify the purpose of the presentation. Doing so also serves a long-term purpose for the filing and later retrieving of the document.

Here’s a sample title page for a hypothetical market research presentation from Gillette .

2. Executive Summary Slide

The executive summary marks the beginning of the body of the presentation, briefly summarizing the key discussion points of the research. Specifically, the summary may state the following:

• The purpose of the investigation and its significance within the organization’s goals
• The methods used for the investigation
• The major findings of the investigation
• The conclusions and recommendations after the investigation

Although the executive summary encompasses the entry of the research presentation, it should not dive into all the details of the work on which the findings, conclusions, and recommendations were based. Creating the executive summary requires a focus on clarity and brevity, especially when translating it to a PowerPoint document where space is limited.

Each point should be presented in a clear and visually engaging manner to capture the audience’s attention and set the stage for the rest of the presentation. Use visuals, bullet points, and minimal text to convey information efficiently.

3. Introduction/ Project Description Slides

In this section, your goal is to provide your audience with the information that will help them understand the details of the presentation. Provide a detailed description of the project, including its goals, objectives, scope, and methods for gathering and analyzing data.

You want to answer these fundamental questions:

• What specific questions are you trying to answer, problems you aim to solve, or opportunities you seek to explore?
• Why is this project important, and what prompted it?
• What are the boundaries of your research or initiative? 
• How were the data gathered?

Important: The introduction should exclude specific findings, conclusions, and recommendations.

4. Data Presentation and Analyses Slides

This is the longest section of a research presentation, as you’ll present the data you’ve gathered and provide a thorough analysis of that data to draw meaningful conclusions. The format and components of this section can vary widely, tailored to the specific nature of your research.

For example, if you are doing market research, you may include the market potential estimate, competitor analysis, and pricing analysis. These elements will help your organization determine the actual viability of a market opportunity.

Visual aids like charts, graphs, tables, and diagrams are potent tools to convey your key findings effectively. These materials may be numbered and sequenced (Figure 1, Figure 2, and so forth), accompanied by text to make sense of the insights.

5. Conclusions

The conclusion of a research presentation is where you pull together the ideas derived from your data presentation and analyses in light of the purpose of the research. For example, if the objective is to assess the market of a new product, the conclusion should determine the requirements of the market in question and tell whether there is a product-market fit.

Designing your conclusion slide should be straightforward and focused on conveying the key takeaways from your research. Keep the text concise and to the point. Present it in bullet points or numbered lists to make the content easily scannable.

6. Recommendations

The findings of your research might reveal elements that may not align with your initial vision or expectations. These deviations are addressed in the recommendations section of your presentation, which outlines the best course of action based on the result of the research.

What emerging markets should we target next? Do we need to rethink our pricing strategies? Which professionals should we hire for this special project? — these are some of the questions that may arise when coming up with this part of the research.

Recommendations may be combined with the conclusion, but presenting them separately to reinforce their urgency. In the end, the decision-makers in the organization or your clients will make the final call on whether to accept or decline the recommendations.

7. Questions Slide

Members of your audience are not involved in carrying out your research activity, which means there’s a lot they don’t know about its details. By offering an opportunity for questions, you can invite them to bridge that gap, seek clarification, and engage in a dialogue that enhances their understanding.

If your research is more business-oriented, facilitating a question and answer after your presentation becomes imperative as it’s your final appeal to encourage buy-in for your recommendations.

A simple “Ask us anything” slide can indicate that you are ready to accept questions.

1. Focus on the Most Important Findings

The truth about presenting research findings is that your audience doesn’t need to know everything. Instead, they should receive a distilled, clear, and meaningful overview that focuses on the most critical aspects.

You will likely have to squeeze in the oral presentation of your research into a 10 to 20-minute presentation, so you have to make the most out of the time given to you. In the presentation, don’t soak in the less important elements like historical backgrounds. Decision-makers might even ask you to skip these portions and focus on sharing the findings.

2. Do Not Read Word-per-word

Reading word-for-word from your presentation slides intensifies the danger of losing your audience’s interest. Its effect can be detrimental, especially if the purpose of your research presentation is to gain approval from the audience. So, how can you avoid this mistake?

• Make a conscious design decision to keep the text on your slides minimal. Your slides should serve as visual cues to guide your presentation.
• Structure your presentation as a narrative or story. Stories are more engaging and memorable than dry, factual information.
• Prepare speaker notes with the key points of your research. Glance at it when needed.
• Engage with the audience by maintaining eye contact and asking rhetorical questions.

3. Don’t Go Without Handouts

Handouts are paper copies of your presentation slides that you distribute to your audience. They typically contain the summary of your key points, but they may also provide supplementary information supporting data presented through tables and graphs.

The purpose of distributing presentation handouts is to easily retain the key points you presented as they become good references in the future. Distributing handouts in advance allows your audience to review the material and come prepared with questions or points for discussion during the presentation.

4. Actively Listen

An equally important skill that a presenter must possess aside from speaking is the ability to listen. We are not just talking about listening to what the audience is saying but also considering their reactions and nonverbal cues. If you sense disinterest or confusion, you can adapt your approach on the fly to re-engage them.

For example, if some members of your audience are exchanging glances, they may be skeptical of the research findings you are presenting. This is the best time to reassure them of the validity of your data and provide a concise overview of how it came to be. You may also encourage them to seek clarification.

5. Be Confident

Anxiety can strike before a presentation – it’s a common reaction whenever someone has to speak in front of others. If you can’t eliminate your stress, try to manage it.

People hate public speaking not because they simply hate it. Most of the time, it arises from one’s belief in themselves. You don’t have to take our word for it. Take Maslow’s theory that says a threat to one’s self-esteem is a source of distress among an individual.

Now, how can you master this feeling? You’ve spent a lot of time on your research, so there is no question about your topic knowledge. Perhaps you just need to rehearse your research presentation. If you know what you will say and how to say it, you will gain confidence in presenting your work.

All sources you use in creating your research presentation should be given proper credit. The APA Style is the most widely used citation style in formal research.

In-text citation

Add references within the text of your presentation slide by giving the author’s last name, year of publication, and page number (if applicable) in parentheses after direct quotations or paraphrased materials. As in:

The alarming rate at which global temperatures rise directly impacts biodiversity (Smith, 2020, p. 27).

If the author’s name and year of publication are mentioned in the text, add only the page number in parentheses after the quotations or paraphrased materials. As in:

According to Smith (2020), the alarming rate at which global temperatures rise directly impacts biodiversity (p. 27).

Image citation

All images from the web, including photos, graphs, and tables, used in your slides should be credited using the format below.

Creator’s Last Name, First Name. “Title of Image.” Website Name, Day Mo. Year, URL. Accessed Day Mo. Year.

Work cited page

A work cited page or reference list should follow after the last slide of your presentation. The list should be alphabetized by the author’s last name and initials followed by the year of publication, the title of the book or article, the place of publication, and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. New York, NY: ABC Publications.

When citing a document from a website, add the source URL after the title of the book or article instead of the place of publication and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. Retrieved from https://www.smith.com/climate-change-and-biodiversity.

1. Research Project Presentation PowerPoint Template

A slide deck containing 18 different slides intended to take off the weight of how to make a research presentation. With tons of visual aids, presenters can reference existing research on similar projects to this one – or link another research presentation example – provide an accurate data analysis, disclose the methodology used, and much more.

Use This Template

2. Research Presentation Scientific Method Diagram PowerPoint Template

Whenever you intend to raise questions, expose the methodology you used for your research, or even suggest a scientific method approach for future analysis, this circular wheel diagram is a perfect fit for any presentation study.

Customize all of its elements to suit the demands of your presentation in just minutes.

3. Thesis Research Presentation PowerPoint Template

If your research presentation project belongs to academia, then this is the slide deck to pair that presentation. With a formal aesthetic and minimalistic style, this research presentation template focuses only on exposing your information as clearly as possible.

Use its included bar charts and graphs to introduce data, change the background of each slide to suit the topic of your presentation, and customize each of its elements to meet the requirements of your project with ease.

4. Animated Research Cards PowerPoint Template

Visualize ideas and their connection points with the help of this research card template for PowerPoint. This slide deck, for example, can help speakers talk about alternative concepts to what they are currently managing and its possible outcomes, among different other usages this versatile PPT template has. Zoom Animation effects make a smooth transition between cards (or ideas).

5. Research Presentation Slide Deck for PowerPoint

With a distinctive professional style, this research presentation PPT template helps business professionals and academics alike to introduce the findings of their work to team members or investors.

By accessing this template, you get the following slides:

• Introduction
• Problem Statement
• Research Questions
• Conceptual Research Framework (Concepts, Theories, Actors, & Constructs)
• Study design and methods
• Population & Sampling
• Data Collection
• Data Analysis

Check it out today and craft a powerful research presentation out of it!

A successful research presentation in business is not just about presenting data; it’s about persuasion to take meaningful action. It’s the bridge that connects your research efforts to the strategic initiatives of your organization. To embark on this journey successfully, planning your presentation thoroughly is paramount, from designing your PowerPoint to the delivery.

Take a look and get inspiration from the sample research presentation slides above, put our tips to heart, and transform your research findings into a compelling call to action.

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Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

• Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

• Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

• Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

• Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

• Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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How to present a research paper in PPT: best practices

A research paper presentation is frequently used at conferences and other events where you have a chance to share the results of your research and receive feedback from colleagues. Although it may appear as simple as summarizing the findings, successful examples of research paper presentations show that there is a little bit more to it.

In this article, we’ll walk you through the basic outline and steps to create a good research paper presentation. We’ll also explain what to include and what not to include in your presentation of research paper and share some of the most effective tips you can use to take your slides to the next level.

Research paper PowerPoint presentation outline

Creating a PowerPoint presentation for a research paper involves organizing and summarizing your key findings, methodology, and conclusions in a way that encourages your audience to interact with your work and share their interest in it with others. Here’s a basic research paper outline PowerPoint you can follow:

1. Title (1 slide)

Typically, your title slide should contain the following information:

• Title of the research paper
• Affiliation or institution
• Date of presentation

2. Introduction (1-3 slides)

On this slide of your presentation, briefly introduce the research topic and its significance and state the research question or objective.

3. Research questions or hypothesis (1 slide)

This slide should emphasize the objectives of your research or present the hypothesis.

4. Literature review (1 slide)

Your literature review has to provide context for your research by summarizing relevant literature. Additionally, it should highlight gaps or areas where your research contributes.

5. Methodology and data collection (1-2 slides)

This slide of your research paper PowerPoint has to explain the research design, methods, and procedures. It must also Include details about participants, materials, and data collection and emphasize special equipment you have used in your work.

6. Results (3-5 slides)

On this slide, you must present the results of your data analysis and discuss any trends, patterns, or significant findings. Moreover, you should use charts, graphs, and tables to illustrate data and highlight something novel in your results (if applicable).

7. Conclusion (1 slide)

Your conclusion slide has to summarize the main findings and their implications, as well as discuss the broader impact of your research. Usually, a single statement is enough.

8. Recommendations (1 slide)

If applicable, provide recommendations for future research or actions on this slide.

9. References (1-2 slides)

The references slide is where you list all the sources cited in your research paper.

10. Acknowledgments (1 slide)

On this presentation slide, acknowledge any individuals, organizations, or funding sources that contributed to your research.

11. Appendix (1 slide)

If applicable, include any supplementary materials, such as additional data or detailed charts, in your appendix slide.

The above outline is just a general guideline, so make sure to adjust it based on your specific research paper and the time allotted for the presentation.

Steps to creating a memorable research paper presentation

Creating a PowerPoint presentation for a research paper involves several critical steps needed to convey your findings and engage your audience effectively, and these steps are as follows:

Step 1. Understand your audience:

• Identify the audience for your presentation.
• Tailor your content and level of detail to match the audience’s background and knowledge.

Step 2. Define your key messages:

• Clearly articulate the main messages or findings of your research.
• Identify the key points you want your audience to remember.

Step 3. Design your research paper PPT presentation:

• Use a clean and professional design that complements your research topic.
• Choose readable fonts, consistent formatting, and a limited color palette.
• Opt for PowerPoint presentation services if slide design is not your strong side.

Step 4. Put content on slides:

• Follow the outline above to structure your presentation effectively; include key sections and topics.
• Organize your content logically, following the flow of your research paper.

Step 5. Final check:

• Proofread your slides for typos, errors, and inconsistencies.
• Ensure all visuals are clear, high-quality, and properly labeled.

Step 6. Save and share:

• Save your presentation and ensure compatibility with the equipment you’ll be using.
• If necessary, share a copy of your presentation with the audience.

By following these steps, you can create a well-organized and visually appealing research paper presentation PowerPoint that effectively conveys your research findings to the audience.

What to include and what not to include in your presentation

In addition to the must-know PowerPoint presentation recommendations, which we’ll cover later in this article, consider the following do’s and don’ts when you’re putting together your research paper presentation:

• Focus on the topic.
• Be brief and to the point.
• Attract the audience’s attention and highlight interesting details.
• Use only relevant visuals (maps, charts, pictures, graphs, etc.).
• Use numbers and bullet points to structure the content.
• Make clear statements regarding the essence and results of your research.

Don’ts:

• Don’t write down the whole outline of your paper and nothing else.
• Don’t put long, full sentences on your slides; split them into smaller ones.
• Don’t use distracting patterns, colors, pictures, and other visuals on your slides; the simpler, the better.
• Don’t use too complicated graphs or charts; only the ones that are easy to understand.
• Now that we’ve discussed the basics, let’s move on to the top tips for making a powerful presentation of your research paper.

8 tips on how to make research paper presentation that achieves its goals

You’ve probably been to a presentation where the presenter reads word for word from their PowerPoint outline. Or where the presentation is cluttered, chaotic, or contains too much data. The simple tips below will help you summarize a 10 to 15-page paper for a 15 to 20-minute talk and succeed, so read on!

Tip #1: Less is more

You want to provide enough information to make your audience want to know more. Including details but not too many and avoiding technical jargon, formulas, and long sentences are always good ways to achieve this.

Tip #2: Be professional

Avoid using too many colors, font changes, distracting backgrounds, animations, etc. Bullet points with a few words to highlight the important information are preferable to lengthy paragraphs. Additionally, include slide numbers on all PowerPoint slides except for the title slide, and make sure it is followed by a table of contents, offering a brief overview of the entire research paper.

Tip #3: Strive for balance

PowerPoint slides have limited space, so use it carefully. Typically, one to two points per slide or 5 lines for 5 words in a sentence are enough to present your ideas.

Tip #4: Use proper fonts and text size

The font you use should be easy to read and consistent throughout the slides. You can go with Arial, Times New Roman, Calibri, or a combination of these three. An ideal text size is 32 points, while a heading size is 44.

Tip #5: Concentrate on the visual side

A PowerPoint presentation is one of the best tools for presenting information visually. Use graphs instead of tables and topic-relevant illustrations instead of walls of text. Keep your visuals as clean and professional as the content of your presentation.

Tip #6: Practice your delivery

Always go through your presentation when you’re done to ensure a smooth and confident delivery and time yourself to stay within the allotted limit.

Tip #7: Get ready for questions

Anticipate potential questions from your audience and prepare thoughtful responses. Also, be ready to engage in discussions about your research.

Tip #8: Don’t be afraid to utilize professional help

If the mere thought of designing a presentation overwhelms you or you’re pressed for time, consider leveraging professional PowerPoint redesign services . A dedicated design team can transform your content or old presentation into effective slides, ensuring your message is communicated clearly and captivates your audience. This way, you can focus on refining your delivery and preparing for the presentation.

Lastly, remember that even experienced presenters get nervous before delivering research paper PowerPoint presentations in front of the audience. You cannot know everything; some things can be beyond your control, which is completely fine. You are at the event not only to share what you know but also to learn from others. So, no matter what, dress appropriately, look straight into the audience’s eyes, try to speak and move naturally, present your information enthusiastically, and have fun!

If you need help with slide design, get in touch with our dedicated design team and let qualified professionals turn your research findings into a visually appealing, polished presentation that leaves a lasting impression on your audience. Our experienced designers specialize in creating engaging layouts, incorporating compelling graphics, and ensuring a cohesive visual narrative that complements content on any subject.

#ezw_tco-2 .ez-toc-widget-container ul.ez-toc-list li.active::before { background-color: #ededed; } Table of contents

• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Present financial information visually in PowerPoint to drive results
• Keynote VS PowerPoint
• Types of presentations

• Design Tips

8 rules of effective presentation

• Business Slides

Employee training and onboarding presentation: why and how

How to structure, design, write, and finally present executive summary presentation?

Research Voyage

Research Tips and Infromation

12 Proven Tips to Make an Effective Research Presentation as an Invited Speaker

Guidance from an Experienced Mentor

The evolution of my presentation skills, what is there in this post for you, research presentation tip #1: start confidently, research presentation tip #2: eye to eye contact with the audience, research presentation tip #3: welcome your audience, research presentation tip #4: adjust your voice.

•  Research Presentation Tip #5: Memorize your Opening Line
• Research Presentation Tip #6:  Use the words  “ 'Think for while', 'Imagine', 'Think of', 'Close Your Eyes' ”

Research Presentation Tip #7: Story Telling

Research presentation tip #8: facts and statistics.

• Research Presentation Tip #9: Power of "Pause"

Research Presentation Tip #10: Quote a Great Researcher

Research presentation tip #11: begin with a video, research presentation tip #12: avoid using filler words, side benefits of giving great research presentations, how should i dress for my invited talk at a research conference, can i share my conference presentation slides after my talk with the audience, shall i entertain questions in between my presentation as an invited speaker to a research conference, can you give some tips for a successful q&a session:.

• How to handle questions where I don't know the answers in my presentation?

Introduction

In this blog post, I’ll be sharing with you some invaluable tips for delivering an effective research presentation, drawn from my own journey through academia. These tips are not just theoretical; they’re the result of my own experiences and the guidance I received along the way.

When I first embarked on my PhD journey, the prospect of presenting my research to an audience filled me with a mixture of excitement and apprehension. Like many researchers, I was eager to share my findings and insights, but I lacked the confidence and experience to do so effectively.

It wasn’t until I had been immersed in my research for nearly a year, clarifying my domain, objectives, and problem statements, that I was presented with an opportunity to speak about my work. However, despite my preparation, I found myself struggling to convey my ideas with clarity and confidence.

Fortunately, I was not alone in this journey. At the event where I was scheduled to present my research, there was another presenter—an experienced professor—who took notice of my nerves and offered his guidance. He generously shared with me a set of tips that would not only improve my presentation that day but also become the foundation for my future presentations.

As I incorporated these tips into my presentations, I noticed a remarkable improvement in my ability to engage and inform my audience. Each tip—from starting confidently to utilizing storytelling and incorporating facts and statistics—contributed to a more polished and impactful presentation style.

As an invited speaker, delivering an effective research presentation is essential to engage and inform your audience. A well-crafted presentation can help you communicate your research findings, ideas, and insights in a clear, concise, and engaging manner.

However, many presenters face challenges when it comes to delivering a successful presentation. Some of these challenges include nervousness, lack of confidence, and difficulty connecting with the audience.

In this article, we will discuss tips to help you make an effective research presentation as an invited speaker. We will cover strategies to prepare for your presentation, ways to deliver your presentation with confidence and impact, and common mistakes to avoid.

By following these tips, you can improve your presentation skills and create a compelling and engaging talk that resonates with your audience.

Tips to Make an Effective Research Presentation

• Tip 1: Start confidently
• Tip 2: Eye To Eye Contact With the Audience
• Tip 3: Welcome Your Audience
• Tip 4: Adjust your Voice
• Tip 5: Memorize your Opening Line
• Tip 6:  Use the words  “ ‘Think for while’, ‘Imagine’, ‘Think of’, ‘Close Your Eyes’ ”
• Tip 7: Story Telling
• Tip 8: Facts and Statistics
• Tip 9: Power of “Pause”
• Tip 10: Quote a Great Researcher
• Tip 11: Begin with a Video
• Tip 12: Avoid using Filler Words

Starting your presentation confidently is essential as it sets the tone for the rest of your presentation. It will help you grab your audience’s attention and make them more receptive to your message. Here are a few ways you can start confidently.

• Begin with a self-introduction: Introduce yourself to the audience and establish your credibility. Briefly mention your educational background, your professional experience, and any relevant achievements that make you an authority on the topic. For example, “Good morning everyone, my name is John and I’m a researcher at XYZ University. I have a Ph.D. in molecular biology, and my research has been published in several reputable journals.”
• Introduce the topic: Clearly state the purpose of your presentation and provide a brief overview of what you’ll be discussing. This helps the audience understand the context of your research and what they can expect from your presentation. For example, “Today, I’ll be presenting my research on the role of DNA repair mechanisms in cancer development. I’ll be discussing the current state of knowledge in this field, the methods we used to conduct our research and the novel insights we’ve gained from our findings.”
• Start with a strong opening statement: Once you’ve introduced yourself and the topic, start your presentation confidently with a statement that captures the audience’s attention and makes them curious to hear more. As mentioned earlier, you could use a strong opening statement, a powerful visual aid, or show enthusiasm for your research. For example:
• “Have you ever wondered how artificial intelligence can be used to predict user behaviour? Today, I’ll be sharing my research on the latest AI algorithms and their potential applications in the field of e-commerce.”
• “Imagine a world where cybersecurity threats no longer exist. My research is focused on developing advanced security measures that can protect your data from even the most sophisticated attacks.”
• “Think for a moment about the amount of data we generate every day. My research focuses on how we can use machine learning algorithms to extract meaningful insights from this vast amount of data, and ultimately drive innovation in industries ranging from healthcare to finance.”

By following these steps, you’ll be able to start your research presentation confidently, establish your credibility and expertise, and create interest in your topic.

Speaking confidently as an invited speaker can be a daunting task, but there are ways to prepare and feel more confident. One such way is through practising yoga. Yoga is a great tool for reducing stress and anxiety, which can be major barriers to confident public speaking.

By practising yoga, you can learn to control your breathing, calm your mind, and increase your focus and concentration. All of these skills can help you feel more centred and confident when it’s time to give your presentation.

If you’re interested in learning more about the benefits of yoga, check out our blog post on the subject YOGA: The Ultimate Productivity Hack for Ph.D. Research Scholars and Researchers .

If you’re ready to dive deeper and start your own yoga practice, be sure to download my e-book on :

Unlock Your Research Potential Through Yoga: A Research Scholar’s Companion

A large number of audiences in the presentation hall make you feel jittery and lose your confidence in no time. This happens because you are seeing many of the audience for the first time and you don’t know their background and their knowledge of the subject in which you are presenting.

The best way to overcome this fear is to go and attack the fear itself. That is come at least 10-15 minutes early to the conference room and start interacting with the people over there. This short span of connectivity with a few of the audience will release your tension.

When you occupy the stage for presenting,  the first thing you need to do is gaze around the room,  establish one-to-one eye contact, and give a confident smile to your audience whom you had just met before the start of the presentation.

Just gazing around the presentation hall will make you feel connected to everyone in the hall. Internally within your mind choose one of the audience and turn towards him/her make eye contact and deliver a few sentences, then proceed to the next audience and repeat the same set of steps.

This will make everyone in the room feel that you are talking directly to them. Make the audience feel that you are engaging with them personally for this topic, which makes them invest fully in your topic.

The third tip for making an effective research presentation is to welcome your audience. This means taking a few minutes to greet your audience, introduce yourself, and set the tone for your presentation. Here are a few ways you can welcome your audience:

• Greet your audience: Start by greeting your audience with a smile and a warm welcome. This will help you establish a connection with your audience and put them at ease.
• Introduce yourself: Introduce yourself to the audience and give a brief background on your expertise and how it relates to your presentation. This will help your audience understand your qualifications and why you’re the right person to be delivering the presentation.
• Explain the purpose of your presentation: Explain to your audience why you’re presenting your research and what they can expect to learn from your presentation. This will help your audience understand the context of your research and what they can expect from your presentation.
• Set the tone: Set the tone for your presentation by giving a brief overview of your presentation structure and what your audience can expect throughout your presentation. This will help your audience understand what to expect and keep them engaged.

Here are a few examples of how you can welcome your audience:

• If you’re presenting to a group of industry professionals, welcome them by acknowledging their expertise and experience. This will show that you value their knowledge and experience.
• If you’re presenting to a group of students or academics, welcome them by acknowledging their interest in your research area. This will help you establish a connection with your audience and show that you’re excited to share your research with them.
• If you’re presenting to a mixed audience, welcome them by acknowledging their diversity and the different perspectives they bring to the presentation. This will help you set an inclusive tone and show that you’re open to different viewpoints.

Overall, welcoming your audience is an important aspect of delivering an effective research presentation. It helps you establish a connection with your audience, set the tone for your presentation, and keep your audience engaged throughout your presentation.

In my earlier days of presentations, I just used to go on stage and start my presentations without greeting anyone. Later I learned stage etiquette with the help of my fellow research scholars and underwent  professional etiquette courses .

The fourth tip for making an effective research presentation is to adjust your voice. This means using your voice effectively to convey your message and engage your audience. Here are a few ways you can adjust your voice during your research presentation:

• Speak clearly: Speak clearly and enunciate your words so that your audience can understand what you’re saying. Avoid speaking too fast or mumbling, which can make it difficult for your audience to follow your presentation.
• Use a varied pace: Use a varied pace to keep your audience engaged. Speak slowly and clearly when you’re making important points, and speed up when you’re discussing less important points. This will help you maintain your audience’s attention throughout your presentation.
• Use a varied pitch: Use a varied pitch to convey emotion and emphasize important points. Lower your pitch when you’re discussing serious or important topics, and raise your pitch when you’re excited or enthusiastic.
• Use pauses: Use pauses to emphasize important points and give your audience time to reflect on what you’re saying. Pausing also helps to break up your presentation and make it easier for your audience to follow.

Here are a few examples of how you can adjust your voice during your research presentation:

• If you’re discussing a complex or technical topic, speak slowly and clearly so that your audience can understand what you’re saying. Use pauses to emphasize important points and give your audience time to reflect on what you’re saying.
• If you’re discussing an exciting or enthusiastic topic, raise your pitch and use a varied pace to convey your excitement to your audience. This will help you engage your audience and keep them interested in your presentation.
• If you’re discussing a serious or emotional topic, lower your pitch and use a slower pace to convey the gravity of the situation. Use pauses to emphasize important points and give your audience time to process what you’re saying.

Overall, adjusting your voice is an important aspect of delivering an effective research presentation. It helps you convey your message clearly, engage your audience, and keep their attention throughout your presentation.

Many researchers are less talkative and speak with a very low voice and this makes their concepts unheard by other researchers. To overcome this drawback, they go for  vocal coaching  to improve their voice modulation.

 Research Presentation Tip #5: Memorize your Opening Line

The fifth tip for making an effective research presentation is to memorize your opening line. This means having a powerful and memorable opening line that will grab your audience’s attention and set the tone for your presentation. Here are a few ways you can create a memorable opening line:

• Use a quote or statistic: Start your presentation with a powerful quote or statistic that relates to your research. This will grab your audience’s attention and show them why your research is important.
• Use a story or anecdote: Use a personal story or anecdote to illustrate the importance of your research. This will help you connect with your audience on an emotional level and show them why your research is relevant to their lives.
• Ask a question: Ask your audience a thought-provoking question that relates to your research. This will help you engage your audience and get them thinking about your topic.

Once you’ve created a memorable opening line, it’s important to memorize it so that you can deliver it confidently and without hesitation. Here are a few examples of powerful opening lines:

• “In the United States, someone dies of a drug overdose every seven minutes. Today, I want to talk to you about the opioid epidemic and what we can do to prevent it.”
• “When I was a child, my grandmother was diagnosed with Alzheimer’s disease. Today, I want to share with you the latest research on Alzheimer’s and what we can do to slow its progression.”
• “Have you ever wondered why some people are more resilient than others? Today, I want to talk to you about the science of resilience and how we can use it to overcome adversity.”

Overall, memorizing your opening line is an important aspect of delivering an effective research presentation. It helps you grab your audience’s attention, set the tone for your presentation, and establish your credibility as a speaker.

Remembering the concepts at the right time and in the right sequence is critical for every researcher. Few of my research scholars face the problem of forgetting everything once they reach the stage for presentation. To overcome this difficulty I gift them with one of my favourite books on improving memory power:    “Limitless  by Jim Quick” .  This book has changed many lives. You can also try.

Research Presentation Tip #6:  Use the words  “ ‘Think for while’, ‘Imagine’, ‘Think of’, ‘Close Your Eyes’ ”

The sixth tip for making an effective research presentation is to use specific phrases that encourage your audience to think, imagine, and engage with your presentation. Here are a few examples of phrases you can use to encourage your audience to engage with your presentation:

• “Think for a moment about…” This phrase encourages your audience to reflect on a particular point or idea that you’ve just discussed. For example, “Think for a moment about the impact that climate change is having on our planet.”
• “Imagine that…” This phrase encourages your audience to visualize a particular scenario or idea. For example, “Imagine that you’re living in a world without access to clean water. How would your daily life be affected?”
• “Think of a time when…” This phrase encourages your audience to reflect on their own experiences and relate them to your presentation. For example, “Think of a time when you felt overwhelmed at work. How did you manage that stress?”
• “Close your eyes and picture…” This phrase encourages your audience to use their imagination to visualize a particular scenario or idea. For example, “Close your eyes and picture a world without poverty. What would that look like?”

By using these phrases, you can encourage your audience to actively engage with your presentation and think more deeply about your research. Here are a few examples of how you might incorporate these phrases into your presentation:

• “Think for a moment about the impact that our use of plastics is having on our environment. Each year, millions of tons of plastic end up in our oceans, harming marine life and polluting our planet.”
• “Imagine that you’re a scientist working to develop a cure for a deadly disease. What kind of research would you conduct, and what challenges might you face?”
• “Think of a time when you had to overcome a significant challenge. How did you persevere, and what lessons did you learn from that experience?”
• “Close your eyes and picture a world where renewable energy is our primary source of power. What benefits would this have for our planet, and how can we work together to make this a reality?”

Overall, using phrases that encourage your audience to think and engage with your presentation is an effective way to make your research presentation more impactful and memorable.

The seventh tip for making an effective research presentation is to incorporate storytelling into your presentation. Storytelling is a powerful way to connect with your audience, illustrate your points, and make your research more engaging and memorable.

People love stories, but your story has to be relevant to your research. You can craft a story about an experience you had and tell how you could able to define your research problem based on the experience you had.  This makes your presentation both interesting and incorporates information about the work you are carrying out. 

Storytelling or sharing your own experience is the best way to connect with your audience.  Many researchers use this technique and it remains one of the most critical pieces to becoming an effective presenter.

Here are a few examples of how you can incorporate storytelling into your presentation:

• Personal stories: Use a personal story to illustrate the importance of your research. For example, if you’re researching a new cancer treatment, you might share a story about a friend or family member who has been affected by cancer. This personal connection can help your audience relate to your research on a more emotional level.
• Case studies: Use a case study to illustrate how your research has been applied in the real world. For example, if you’re researching the impact of a new educational program, you might share a case study about a school that has implemented the program and seen positive results.
• Historical examples: Use a historical example to illustrate the significance of your research. For example, if you’re researching the impact of climate change, you might share a story about the Dust Bowl of the 1930s to illustrate the devastating effects of drought and soil erosion.
• Analogies: Use an analogy to explain complex concepts or ideas. For example, if you’re researching the workings of the brain, you might use the analogy of a computer to help your audience understand how neurons communicate with each other.

By incorporating storytelling into your presentation, you can help your audience connect with your research on a more personal level and make your presentation more memorable. Here are a few examples of how you might incorporate storytelling into your presentation:

• “When my mother was diagnosed with cancer, I felt helpless and afraid. But thanks to the groundbreaking research that is being done in this field, we now have more treatment options than ever before. Today, I want to share with you the latest research on cancer treatments and what we can do to support those who are fighting this disease.”
• “Imagine for a moment that you’re a small business owner trying to grow your online presence. You’ve heard that search engine optimization (SEO) is important for driving traffic to your website, but you’re not sure where to start. That’s where my research comes in. By analyzing millions of search queries, I’ve identified the key factors that search engines use to rank websites. Using this information, I’ve developed a new algorithm that can help businesses like yours optimize their websites for better search engine rankings. Imagine being able to reach more customers and grow your business, all thanks to this new algorithm. That’s the power of my research.”

In these examples, the speaker is using storytelling to help the audience understand the real-world impact of their research in a relatable way. By framing the research in terms of a relatable scenario, the speaker is able to engage the audience and make the research feel more relevant to their lives. Additionally, by highlighting the practical applications of the research, the speaker is able to demonstrate the value of the research in a tangible way.

Here I recommend without any second thought “ Storytelling with Data: A Data Visualization Guide for Business Professionals  ” by Cole Nussbaumer Knaflic. This is one of the powerful techniques to showcase data in the form of graphs and charts.

The eighth tip for making an effective research presentation is to incorporate facts and statistics into your presentation. Facts and statistics can help you communicate the significance of your research and make it more compelling to your audience.

Make your audience curious about your topic with a fact they didn’t know. Explaining the importance of your topic to your audience is essential. Showcasing data and statistics to prove a point remains a critical strategy not just at the beginning but also throughout.  Statistics can be mind-numbing but if there is some compelling information that can help further the conversation.

Here are a few examples of how you might use facts and statistics in your research presentation:

• Contextualize your research: Use statistics to provide context for your research. For example, if you’re presenting on the prevalence of a particular disease, you might start by sharing statistics on how many people are affected by the disease worldwide.
• Highlight key findings: Use facts and statistics to highlight the key findings of your research. For example, if you’re presenting on new drug therapy, you might share statistics on the success rate of the therapy and how it compares to existing treatments.
• Support your arguments: Use facts and statistics to support your arguments. For example, if you’re arguing that a particular policy change is needed, you might use statistics to show how the current policy is failing and why a change is necessary.
• Visualize your data: Use graphs, charts, and other visual aids to help illustrate your data. This can make it easier for your audience to understand the significance of your research. For example, if you’re presenting on the impact of climate change, you might use a graph to show the rise in global temperatures over time.

Here’s an example of how you might use facts and statistics in a research presentation:

“Did you know that over 80% of internet users own a smartphone? That’s a staggering number when you think about it. And with the rise of mobile devices, it’s more important than ever for businesses to have a mobile-friendly website. That’s where my research comes in.

By analyzing user behaviour and website performance data, I’ve identified the key factors that make a website mobile-friendly. And the results are clear: mobile-friendly websites perform better in search engine rankings, have lower bounce rates, and are more likely to convert visitors into customers. By implementing the recommendations from my research, businesses can improve their online presence and reach more customers than ever before.”

In this example, the speaker is using statistics to provide context for their research (the high prevalence of smartphone ownership) and to support their argument (that businesses need to have mobile-friendly websites).

By emphasizing the benefits of mobile-friendly websites (better search engine rankings, lower bounce rates, and higher conversion rates), the speaker is able to make the research more compelling to their audience. Finally, by using concrete examples (implementing the recommendations from the research), the speaker is able to make the research feel actionable and relevant to the audience.

In my blog posts on the benefits of using graphs and tables in research presentations, I have presented different ways that these tools can enhance the impact and effectiveness of your research presentation. By incorporating graphs and tables, you can help your audience to engage more deeply with your research and better grasp the significance of your findings. To learn more about the benefits of using graphs and tables in research presentations, check out my blog posts listed below, on the subject.

• Maximizing the Impact of Your Research Paper with Graphs and Charts
• Best Practices for Designing and Formatting Tables in Research Papers

You can also refer the book “Information Visualization: An Introduction” for getting more clarity on the representation of facts and statistics.

Research Presentation Tip #9: Power of “Pause”

The ninth tip for making an effective research presentation is to use the power of “pause.” Pausing at key moments in your presentation can help you emphasize important points, allow your audience to process information, and create a sense of anticipation.

We are all uncomfortable when there is a pause.  Yet incorporating pause into your presentation can be a valuable tool causing the audience to be attentive to what you are going to say next.

A pause is an effective way to grab attention. There are two ways you might use this technique. After you are introduced, walk on stage and say nothing. Simply pause for three to five seconds and wait for the full attention of the audience. It’s a powerful opening. Depending on the audience, you might need to pause for longer than five seconds.

At another point in your presentation, you might be discussing the results or you are about to provide important information, that’s when you pause to grab attention. You’ll probably feel uncomfortable when you first try this technique, but it’s worth mastering.

Here are a few examples of how you might use the power of the pause in your research presentation:

• Emphasize key points: Pause briefly after making an important point to allow your audience to absorb the information. For example, if you’re presenting on the benefits of a new product, you might pause after stating the most compelling benefits to give your audience time to reflect on the information.
• Create anticipation: Pause before revealing a key piece of information or making a surprising statement. This can create a sense of anticipation in your audience and keep them engaged. For example, if you’re presenting on the results of a study, you might pause before revealing the most surprising or unexpected finding.
• Allow time for reflection: Pause after asking a thought-provoking question to give your audience time to reflect on their answer. This can help create a more interactive and engaging presentation. For example, if you’re presenting on the impact of social media on mental health, you might pause after asking the audience to reflect on their own social media use.
• Control the pace: Use pauses to control the pace of your presentation. Pausing briefly before transitioning to a new topic can help you signal to your audience that you’re about to move on. This can help prevent confusion and make your presentation more organized.

Here’s an example of how you might use the power of the pause in a research presentation:

“Imagine being able to reduce the risk of heart disease by 50%. That’s the potential impact of my research. By analyzing the diets and lifestyles of over 10,000 participants, I’ve identified the key factors that contribute to heart disease. And the results are clear: by making a few simple changes to your diet and exercise routine, you can significantly reduce your risk of heart disease. So, what are these changes? Pause for effect. It turns out that the most important factors are a diet rich in fruits and vegetables, regular exercise, and limited alcohol consumption.”

In this example, the speaker is using the pause to create anticipation before revealing the most important findings of their research. By pausing before revealing the key factors that contribute to heart disease, the speaker is able to create a sense of anticipation and emphasize the importance of the information. By using the power of the pause in this way, the speaker is able to make their research presentation more engaging and memorable for the audience.

The tenth tip for making an effective research presentation is to quote a great researcher. By including quotes from respected researchers or experts in your field, you can add credibility to your presentation and demonstrate that your research is supported by other respected professionals.

Quoting someone who is a well-known researcher in your field is a great way to start any presentation.  Just be sure to make it relevant to the purpose of your speech and presentation.  If you are using slides, adding a picture of the person you are quoting will add more value to your presentation.

Here are a few examples of how you might use quotes in your research presentation:

• Begin with a quote: Starting your presentation with a quote from a respected researcher can help set the tone and establish your credibility. For example, if you’re presenting on the benefits of exercise for mental health, you might begin with a quote from a well-known psychologist or psychiatrist who has researched the topic.
• Use quotes to support your argument: Including quotes from experts who support your argument can help reinforce your ideas and add credibility to your presentation. For example, if you’re presenting on the importance of early childhood education, you might include a quote from a respected educational psychologist who has studied the topic.
• Challenge conventional wisdom: Including quotes from experts who challenge conventional wisdom can help you make a more compelling argument and stand out from other presenters. For example, if you’re presenting on the effects of technology on social interaction, you might include a quote from a respected sociologist who argues that technology can actually improve social connections.
• Add a personal touch: Including quotes from researchers who have inspired you personally can help you connect with your audience and add a more personal touch to your presentation. For example, if you’re presenting on the importance of diversity in the workplace, you might include a quote from a researcher who has inspired you to pursue your own research on the topic.

Here’s an example of how you might use a quote in a research presentation:

“As the great psychologist Abraham Maslow once said, ‘What a man can be, he must be.’ This quote perfectly captures the essence of my research on human potential. By analyzing the lives of highly successful individuals, I’ve identified the key factors that contribute to success. And the results are clear: by cultivating a growth mindset, setting ambitious goals, and surrounding yourself with supportive people, you can unlock your full potential and achieve greatness.”

In this example, the speaker is using a quote from a respected psychologist to support their argument about human potential. By including the quote, the speaker is able to add credibility to their presentation and demonstrate that their research is supported by other respected professionals in the field. By using quotes in this way, the speaker is able to make their research presentation more engaging and persuasive for the audience.

The eleventh tip for making an effective research presentation is to begin with a video. Using a video at the beginning of your presentation can capture the audience’s attention and help establish the theme of your talk

Video remains a powerful mechanism to begin a presentation.  Limit your videos to 2–3 minutes. People like video, and it can capture their attention, but they can also tire of it easily.  It gives the presenter and the attendees a break from each other. Sometimes, you just look for visible reactions from the audience that might provide a transition from video back to speaking. Conversely, for the attendees, the video provides a break from the speaker.

Here are a few examples of how you might use a video in your research presentation:

• Introduce a new technology: Use a video to introduce a new technology or innovation that is related to your research. For example, if you’re presenting on the potential of artificial intelligence in healthcare, you might use a video that shows how AI is being used to detect cancer early.
• Demonstrate a problem: Use a video to demonstrate a problem or challenge that your research is trying to solve. For example, if you’re presenting on the importance of cybersecurity in the finance industry, you might use a video that shows how easily hackers can gain access to sensitive financial information.
• Showcase your research: Use a video to showcase your own research and the methods you used to conduct it. For example, if you’re presenting on a new algorithm for image recognition, you might use a video that shows how the algorithm works in action.
• Add a personal touch: Use a video to share a personal story or experience that relates to your research. For example, if you’re presenting on the impact of technology on society, you might use a video that shows how technology has changed your own life.

Here’s an example of how you might use a video at the beginning of a research presentation in computer science:

“Before I dive into my research on the potential of blockchain technology in supply chain management, I want to show you a video that demonstrates the challenges that the industry currently faces. As you’ll see, there are numerous pain points that blockchain could help to address, from tracking the provenance of goods to reducing fraud and counterfeiting. By leveraging the power of blockchain, we can create a more transparent, efficient, and secure supply chain for everyone involved.”

In this example, the speaker is using a video to demonstrate a problem or challenge that their research is trying to solve. By showing the audience the current pain points in supply chain management, the speaker is able to establish the need for blockchain technology and capture the audience’s attention. By using a video in this way, the speaker is able to make their research presentation more engaging and impactful for the audience.

One sincere piece of advice while preparing the video is not to install the full video and start searching for the clip to be displayed to the audience. If you show this side or that side of the video content not relevant to the context, the audience may lose patience and drift away from the presentation. This shows your unpreparedness for the presentation.  I suggest you go ahead with professional video editing software to edit your video before showing it to your audience.

When giving a research presentation, it’s important to sound confident and knowledgeable. However, using too many filler words such as “ok”, “so”, and “umms” can make you sound unsure of yourself and can distract from the content of your presentation.

Here are a few tips to help you avoid using too many filler words:

• Practice your presentation: One of the best ways to reduce the use of filler words is to practice your presentation. By rehearsing what you want to say, you’ll become more comfortable with the content and won’t need to rely on filler words as much.
• Use a script: If you’re prone to using filler words, consider writing out a script for your presentation. This will help you stay on track and avoid unnecessary pauses or verbal crutches.
• Record yourself: Another helpful strategy is to record yourself giving your presentation. By listening back to the recording, you can identify any filler words or other verbal tics and work on eliminating them in future presentations.
• Take pauses: Instead of relying on filler words to fill pauses in your presentation, try taking intentional pauses. This will help you gather your thoughts and emphasize important points.

Here’s an example of how to avoid using too many filler words in a research presentation:

“Today, I want to talk to you about the impact of machine learning on cybersecurity. Ok, so, umm, as you all know, cybersecurity is a critical issue for businesses and organizations. But did you know that machine learning can help to identify and mitigate cyber threats before they become a major problem? By using algorithms to analyze data, we can create more effective security protocols and protect sensitive information from being compromised. So, in conclusion, machine learning has the potential to revolutionize the way we approach cybersecurity.”

In this example, the speaker is using several filler words throughout the presentation, which can detract from the content and make them sound less confident. By practising their presentation and focusing on eliminating filler words, the speaker can deliver a more polished and engaging presentation that highlights the important points.

Many presenters, though have good content fail to impress the audience by using too many  “ok” “so” and “umms” which shows a lack of good communication skills.  This can be due to stage fear/poor preparation/happen unconsciously.

Such filler words can ruin your credibility despite how innocent they look. One tip for avoiding this annoying habit is to practice your speech or presentation multiple times beforehand in front of your supervisor/research scholars / yourself in front of the mirror.  If you are hesitant then the best option is to  record your speech on your mobile  and check for the mistakes unconsciously you make.

Giving a good research presentation as a keynote speaker is an excellent opportunity to showcase your expertise and knowledge in your research domain. As a keynote speaker, you can communicate your research findings, methodologies, and the impact of your research to a wider audience.

A well-delivered presentation can also demonstrate your ability to engage with diverse stakeholders and effectively communicate complex ideas. This can be an advantage when looking for research consultancy work, as potential clients or employers can assess your ability to deliver quality work, understand their needs, and provide innovative solutions to their problems.

If you are interested in exploring research consultancy jobs, check out the link Research Consultancy: An Alternate Career for Researchers to discover some exciting opportunities in your research domain.

Delivering a successful research presentation requires careful planning, practice, and attention to detail. By starting confidently, making eye contact with your audience, and using effective communication techniques like storytelling and statistics, you can engage your audience and communicate your research findings in a compelling way.

Remember to adjust your voice, avoid filler words, and take intentional pauses to keep your audience engaged and focused. By following these tips and incorporating your own unique style and perspective, you can deliver a powerful and memorable research presentation that showcases your expertise and leaves a lasting impression.

Frequently Asked Questions

As a speaker at a research conference, it’s important to dress professionally and appropriately to make a positive impression on the audience and fellow researchers. Here are some general guidelines for what to wear: Business Formal Attire : Most research conferences have a business formal dress code. This typically means wearing a suit or dress pants/skirt with a collared shirt/blouse. For men, a suit with a tie is appropriate, and for women, a pantsuit or a skirt/dress with a blazer is a good choice. Neutral and Classic Colors : Stick to neutral and classic colours like black, navy, grey, or beige for a polished and sophisticated look. Avoid loud or overly bright colors and patterns that may distract from your presentation. Comfortable and Well-Fitted Clothing : Ensure that your clothing fits well and is comfortable to wear for an extended period. This will help you feel more at ease during your presentation. Appropriate Footwear : Wear closed-toe shoes that are comfortable and complement your outfit. For men, dress shoes are ideal, and for women, low-heeled pumps or flats are a good choice. Minimal Accessories : Keep your accessories simple and minimal. A wristwatch, small earrings, and a modest necklace can add a touch of elegance without being distracting. Grooming and Hygiene : Pay attention to personal grooming and hygiene. Make sure your hair is well-groomed, and avoid heavy cologne or perfume, as some attendees may be sensitive to strong scents. Bring Layers : Conference venues can sometimes be chilly due to air conditioning, so consider bringing a light sweater or jacket that complements your outfit. Check the Conference Theme : Occasionally, research conferences may have specific themes or cultural considerations. In such cases, you can subtly incorporate elements related to the theme or culture into your outfit if appropriate. You can visit my blog post on ” How to dress for academic / research conferences ” for further details.

Absolutely! Sharing your conference presentation slides with the audience after your talk can be a great way to provide additional value to those who attended your presentation and those who couldn’t make it to the event.

As an invited speaker at a research conference, it is generally expected and encouraged to entertain questions from the audience during or after your presentation. Q&A sessions are a valuable part of academic conferences as they allow attendees to engage with the speaker, seek clarifications, and gain further insights into the research being presented. However, a few speakers as well as the audience may get distracted by the questions asked during the presentation. Check your preparedness and the mood of the audience and then decide.

Tips for a Successful Q&A Session: Be Prepared : Anticipate potential questions that may arise from your presentation and be prepared to answer them. This will boost your confidence during the Q&A. Encourage Questions : After your presentation, let the audience know that you welcome their questions. Creating a supportive and inclusive environment will encourage more participation. Active Listening : Listen carefully to each question and ensure you understand it before responding. If a question is unclear, ask for clarification to provide the best possible answer. Be Respectful and Professional : Even if you receive challenging or critical questions, respond in a respectful and professional manner. Avoid becoming defensive and maintain a positive tone. Manage Time : If there’s a specific time allocated for the Q&A session, manage it effectively so that you can address as many questions as possible without exceeding the allocated time.

How to handle questions where I don’t know the answers in my presentation?

Handling a question during your presentation when you don’t know the answer is a common scenario, and it’s essential to respond gracefully and professionally. Here’s how to handle such situations: Stay Calm and Composed : Take a deep breath and remain calm. It’s okay not to know the answer to every question, and the audience understands that. Acknowledge the Question : Show appreciation for the question and the person who asked it. You can say something like, “Thank you for the question; that’s an interesting point to consider.” Be Honest : It’s best to be honest if you don’t know the answer. Avoid making up information or guessing as it can harm your credibility. Admit You Don’t Know : You can respond with a polite acknowledgement that you don’t have the information at hand. For example, say, “I’m afraid I don’t have the answer to that question right now.” Offer to Follow Up : Express your willingness to find the answer later. You can say, “I’ll make sure to look into this further and get back to you with an answer.” Redirect the Question : If appropriate, you can redirect the question to the audience or to someone who might have more expertise on the topic. Stay Positive : Maintain a positive tone throughout your response. Avoid apologizing excessively or sounding defensive. Bridge to Related Topics : If you can’t answer the specific question, try to bridge it to related topics you are familiar with. This way, you can still contribute to the discussion. Use It as a Learning Opportunity : If the question raises a valid point you haven’t considered before, acknowledge it as a learning opportunity. You can say, “That’s an excellent question, and it gives me something to think about.” Learn for the Future : After the presentation, take note of the questions you couldn’t answer and use them as a basis for further research or study. This will help you better prepare for similar situations in the future.

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How To Create & Give A Research Presentation

Table of contents.

When you’re creating a presentation, you’re doing so to share information with the ultimate goal of educating, influencing, persuading or motivating someone to act in a certain way.

A research presentation is no different.

The ultimate goal of a research presentation is often to share new findings, data or to spark inspiration for where future research should go. All these incorporate the goals of educating, influencing, persuading and motivating someone to act in a certain way.

In this article, we combine two very important topics. We go over not only how to create a research presentation, but how to give one as well.

Let’s begin.

Creating A Research Presentation

Creating a research presentation isn’t like creating a winning RFP presentation .

Unlike RFP presentations or client pitch presentations , a research presentation is less about subjective content and more objective content .

What do we mean by this?

Consider a sales pitch or a presentation aimed to sell you something. Basic presentation psychology suggests the presenter and the content target what human’s desire most. Depending on where they are in life, this can be easily deconstructed into Maslow’s Hierarchy of Needs .

These are all subjective feelings a presenter is trying to illicit from you.

On the other hand, a research presentation targets objective content. It doesn’t matter who you are or what you’re feeling, the presentation type is meant to be used to communicate the importance of your research, clearly state findings and prompt people in the world of academia to ask questions, provide feedback and to seek further information.

Let’s take a further look into how we can structure a research presentation properly along with the technical aspects that will be prominent throughout the entire presentation.

Technical Aspects

Technical aspects are items or the fundamentals you’ll be keeping consistent throughout the entire presentation. This includes style, coloring, tone of voice, font size, etc.

For the overall slide layout, you want to make sure your slides aren’t too text heavy. Funny enough, your research will probably be a couple hundred pages long but now you’re tasked with condensing everything to a few sentences.

You’ll want to avoid using full paragraphs on your slides. Instead, input 2 – 3 sentences per slides and use these as talking points. During your presentation, you should be facilitating most of the discussion through orally speaking. If the audience was tasked to read, they would be better off reading the actual research paper you produced.

If you find yourself using too many sentences, try incorporating visuals such as graphs or images you can speak to as well. These are all elements on how you can make a more engaging PowerPoint presentation through the use of visuals aids .

Title Slide

Each presentation, no matter the field of study, will have a title slide.

The title of the presentation will be the same title you used for your paper submission.

If given the option, people will decide whether or not they’re interested and will attend your presentation based on the title. As great as it would be to have a full audience, don’t be deceiving. Remember, this isn’t a sales presentation.

You must include your name and all colleagues, your mentor or advisor’s name, the department, class, location, name of the educational institution and the date the presentation is given. Avoid inputting any contact details.

All this information should be contained to one slide only.

Introduction

The introduction acts as a preface to your presentation where you’ll give context as to why your research is prevalent and interesting. Explain the broader impact your research has.

Consider this as the hook.

This section of the presentation allows you to speak to the research which has already been conducted prior to yours and what inspired you to do further research. Be sure to include why your research is different from the research which has already been conducted.

Here, you may want to list the resources and authors you’ve been inspired by, specifically the work if they are a scholar with a broad background in research.

Don’t mix this up with references. This portion is more informal and is not a proper MLA, APA or Chicago style reference section. You may also opt to include an image of the book cover if there is a specific piece of literature you’ve read that you believe is worth mentioning.

Thesis / Question

Next, you’ll want to include a standalone slide which houses the research question.

Nothing else should be featured on this slide. This slide is only for the research question and a moment to allow the audience to absorb, digest and understand what the research is aiming to answer.

Research Methods

Your research methods slide should outline and describe how you went about collecting your information.

If you did actual experimentations, consider presenting an example or image of the experiment you’ve conducted. Ensuring proper methods of data collection is a key part of giving authenticty to your research.

Now that your audience knows how you went about collecting the data, you should now present the findings.

This is where you really want to focus your attention on developing appropriate graphics, images, charts or graphs to help convey the information in a clear and concise manner.

You really want the data itself to speak for itself. You may want to help break down a chart if it seems too convoluted but you shouldn’t be regurgitating numbers.

Once you’ve presented your data, you want to provide a summary of your findings.

This is where you come full circle. Ultimately at this point you should be able to answer the initial question or thesis you’ve mentioned at the beginning of the presentation.

You will also use this as an opportunity to analyze and discuss the answers you’ve derived from your findings on the previous slides.

Future Research

Depending on your presentation, you may decide to include this slide or not.

Based on your research goals, you may want to include what your future aspirations are when it comes to this line of research.

Have you sparked your own interest in furthering researching this topic?

If so, you may want to include this slide.

Note, you don’t need to include all your references on your reference slide but you should include the top 3 – 5 key references you’ve used.

Remember to format this slide in the appropriate referencing format required by your institution or department. This could be MLA style, APA style, Chicago style or another alternate format.

Acknowledgements

Unlike references, acknowledgements are used to give thanks to important people or institutions.

If you’ve had help from a mentor or advisor, you may want to give recognition here.

Furthermore, if you were provided funding or a grant, it’s best practice to give some form of acknowledgement here.

If you’re wondering how to end your presentation , a question slide is a great way to end.

By having a questions slide you’re providing the audience with an invite to participate in the discussion. It’s a great way to subtly get feedback on your presentation or help spark further questions you don’t have the answer to that you’d like to find the answer to in further research.

Be sure to take mental notes or written notes so you’re able to follow up at a later date with a proper answer.

Never fake an answer.

If you don’t know the answer to a question, you’re completely valid to state you don’t know the question but you’re planning on finding an answer for it.

Although it may seem intimidating putting together a research presentation, it doesn’t have to be. Depending on the nature of the project, you may consider outsourcing your presentation design to a team who specializes in various presentation design services like Presentation Geeks.

Giving An Oral Research Presentation

Now that we’ve covered the fundamentals of how the presentation should be structured and how it should look, that’s only 50% of a presentation.

You are the other 50%.

How you carry yourself in a research presentation is just as important as the slides that are accompanying you. In this portion of the article we’ll go over how you can polish up your presentation skills to ensure you’re acing your presentation – virtual or in-person.

Know Your Audience

First, you want to know who you’re presenting to.

More than likely it will be other academics. You may have family members joining in to support you and the educational journey you’ve been through but for the most part it’s academics.

In most cases, when presenting in front of other scholars and academics, the rule of thumb is to consider the presentation a formal presentation. There are both formal and informal presentations you’ll encounter in life, but a research presentation is a formal presentation.

It’s important to know your audience because everyone has different learning styles and how they want information presented to them.

Luckily, since you’ll be presenting primarily to other scholars, you don’t need to summarize your information too much. You can just industry related terminology which in other cases wouldn’t work.

Practice Your PowerPoint Presentation

As we’ve grown up, we’ve always heard the saying, “practice makes perfect”.

Your presentation is no different.

Before you present for real, make sure to practice your powerpoint presentation more than once. By practicing your presentation, you’ll be more confident in the flow of your presentation and you’ll solidify yourself as the expert in the field.

What To Wear

What you wear for your presentation plays an important role in how people establish their first impression of you.

Since we already know the presentation is going to be a formal presentation, consider wearing something to match the occasion.

This may include a suit, a blouse or anything else that might be deemed formal in our society.

Stick To The Time

We should all respect one another’s time.

If you’ve been giving a specific time slot for your presentation, stick to it.

Sticking to the time is not only respectful but is oftentimes critical to maintaining your audience’s interest.

For example, if your audience has been given handouts outlining the program of presentations for the day, then they are likely planning what presenters they want to see. They are also predetermining and anchoring their attention span. If they’re expecting a 10 minute presentation, they’re subconsciously limiting their attention span to the 10 minutes. Once you go over, they will begin to lose interest since they know you’re running longer than expected.

Don’t Read Your Slides

Lastly, do not read your slides.

Since this is your research presentation, you should be reviewed as the expert on the topic. Reading slides make you appear that you’re unsure of the content and needing supplementary guidance to help you speak to the overall research.

If you’re confident in your ability to speak on the topic without the slides, you’re solidifying yourself as the expert.

If you implement these two portions for your next research presentation, we’re confident you’ll excel.

Congratulations on completing your research!

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Of course you are.

Make an impression that lasts with your next presentation. Use a presentation design service that will not only save you time, but money as well.

Whether you have frequent high stakes meetings, pitch decks to present or sales meetings, beautifying presentations is one way to make sure you take your powerpoint presentations to the next level.

Unlike other popular powerpoint agencies, Presentation Geeks offers a variety of presentation design services across multiple industries.

Author:  Ryan

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How to create a powerful research presentation

I used to write research reports, which then essentially turned into weighty research presentations. My trick was to copy and paste the information from my report into slides. There was little design or consideration of the flow of my research presentations. Instead, my audience would be facing walls of text while I spoke about the critical information that I couldn’t squeeze into the ever-so-small slides.

It was about four years into my career when I hit a breakthrough with this. I had always been envious of people who could put together beautiful and concise presentations that seemed to flow out of them. I figured, since I was a researcher (with a background in academia), my presentations would have to be ugly and filled with information. However, for this meeting, I had to do a good job. I was presenting research to executives and was hoping for a promotion. 

I went through my slides and got to the halfway point when one of the audience members put their hand up. I froze, and my internal dialogue consisted of a cornucopia of swear words and considerations of running out of the room. It was as bad as I thought. The person said they were lost—agreeing nods circled the room—and asked me to “fix-up” the presentation. We would reschedule the meeting for when the slides were more concise and easier to follow. 

I had a week to change the way I reported and presented user research. In that week, I overhauled my entire structure and flow into a three-step approach I still follow today:

Before creating the presentation

Creating the presentation

During and after the presentation.

Each step has its preparation that leads to a more thoughtful and deliberate presentation. 

.css-1nrevy2{position:relative;display:inline-block;} Before creating the presentation

I no longer start with creating a presentation as my first step. I found that starting with the design and creation of slides was detrimental. Instead, I focused on beginning with ideas that could help me better create the presentation:

Know your audience.  Always consider your audience beforehand and the level of information your audience needs (or likely wants). Executive levels don’t want the nitty-gritty details of the study. Instead, they are interested in the overall themes you found and, most importantly, what the implications are for these findings. If you do what I did and present all the research details, you may see eyes glazing over. However, the team directly impacted by the study will want to know more detailed information. One tip: create the same presentation for everyone, but skip specific slides you know won’t be relevant to particular audiences. 

Outline the key insights.  Before designing your slides, you should feel comfortable with the research and how it all fits together. I determine the critical insights by the information that came up the most frequently from users—usually focused on pain points. I only let myself choose up to five key insights to report. 

Think about your teams.  Ask yourself: “what is the most important information my team needs to know to make immediate decisions?” The answer to this question will likely mean you have to leave some information out of your report. That’s okay! You can always resurface those findings later when the timing is better, and the team can work on them. Instead, think about what your team needs to know  now to make better decisions on their current work.

Keep it short.  As mentioned, only consider up to five key insights! If you have many more than that, you might need to break down the presentations into different phases. When you present too much information at once, you lose your audience. I like to have my presentations be around 30-45 minutes, with 15 minutes after for questions. 

State your expected outcomes.  If you feel comfortable, you can email your expected outcomes to your audience beforehand. For example, I would email the contents/plan of what I want to cover during the presentation and ask if I am missing anything. Doing this before helps to align your presentation with the audience’s expectations.

Now, let’s get started on the actual presentation. 

I was missing flow and had an overabundance of information. By prepping with the model above, I was able to cut down on the amount of data. However, I still struggled quite a lot because I like to write things, not show them, but that was an area I was losing my audience. With the feedback I received, I redid the structure of my report. This flow and design are what I use now in almost all of my reports:

First portion

Agenda/contents.  This section includes what you will cover during the presentation. By making it clear upfront, your audience will understand what to expect and be better able to follow the presentation flow.

Expected outcomes (reiterated).  Hopefully, you were able to share these beforehand. Regardless, I like to repeat or share my expected results of the presentation. For example, at the end of the presentation, the teams can make X or Y decisions by the end or understand A and B implications and what to do next. 

About the study.  These slides give context to the background of the project, methodology, recruitment, and approach you took to the study. It grounds the audience in understanding why the study happened as it did. 

Executive summary (three to five significant insights).  Arguably one of the most important slides of the presentation. Remember the three or five insights you outlined above? Those insights should go into this slide with a brief overview, and they will be the driving force for the rest of the presentation. 

Second portion (repeat with each insight)

Insight one recap.  This slide gives a summary of the first major insight you will tackle.

Findings within the insight.  Usually, findings make up insights. These findings are supporting evidence to the overarching insight. I include up to three findings that support each insight. 

Deep dive into finding one, two, three.  Each deep-dive is a different slide where you explain the finding and include media such as quotes, videos, or photos. It is super key to have this type of evidence (especially videos) because that is how people connect with users outside of research sessions.

Opportunity area for each finding.  For each finding, you can highlight an opportunity area. For this, you can include a recommendation or a How Might We statement. 

Third portion

Recap of the insights.  After going through all the insights and findings, give a general synopsis of your audience’s insights. This slide can mirror the executive study slide. 

Overview of the opportunity areas.  If you have too many opportunity areas, you can pick the top three to five opportunity areas the teams should focus on in the next quarter or half-year. Think back to the essential information for your teams, and use it to pick the opportunity areas. 

Impact/implications.  In this slide, write down the implications or impact the research may have. For example, you might have to write that the team is focused on the wrong area or pain point and needs to pivot or that a new innovative product/feature might be a high priority.

Recommendations.  If you have pointed recommendations based on pain points, this is the slide to include them! I report on recommendations in a table that consists of the finding, the recommendation based on the finding, and evidence supporting this. For example, I find people cannot fill out a form, so I include that finding, my recommendation, and proof (quote, video, photo).  

Links to all raw data.  For those who want to dive deeper, include all the other information, such as notes, research summaries, recordings, and any other raw data.

One final tip: try to stay away from fractions when explaining how many participants encountered a particular problem or stated an insight. It is a lot more powerful to say 80% of participants felt X or struggled with Y than it is to say 4/7 participants. You disclose the number of participants at the beginning of the presentation, so there is no need to continue bringing that up. 

After putting in this information, I will start playing around with colors, fonts, alignments, and other design elements—first, the content, then the tweaking.

Ask questions, engage people.  I always stop at each section to see if there are any questions. You can also use polls or software (such as Mentimeter) to ask questions and engage with your audience. 

Request feedback.  After each presentation, ask your audience for feedback on what went well and what you could do better. With this information, you can continuously develop and hone your presentations.

Since implementing this process, I have had a lot more engagement and success with my presentations. People pay attention, have an easier time following the information, and then feel more compelled to take action. Having others get excited by, understand, and act on research is such a fulfilling feeling and one of the top outcomes we strive for. Try out this process and see what happens!

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11 Tips to Make an Effective Research Presentation

Home » Presenting Your Research » 11 Tips to Make an Effective Research Presentation

The purpose of a presentation is to tell your audience a story. To achieve this goal, the person giving the presentation must place themselves in the shoes of their listeners and determine what they need to know to understand the story. Telling a great story is more important than any embellishments or technology you use to do it. Below are 11 tips for giving an effective research presentation.

1. Decide what your most important messages are, tailored to your specific audience.

Research can be messy, and so can the results of research. Your audience does not usually need to know every tiny detail about your work or results. Try to narrow down your findings to two or three of the most important takeaways that would resonate with the people in attendance. These takeaways are the messages of your presentation.

2. Start at the beginning and keep it simple.

Now that you have your messages, think about how you got to that point. What question did you ask that led you to do this research, and why did you ask it? Tell your audience this information, just enough of it for them to understand why the story is important and why you’re telling it. Use language that is tailored to the level of understanding of your audience.

3. Tell them how you addressed your question.

This part of any presentation usually involves the greatest risk of being dull. Tell your audience how you address your question, but don’t overwhelm them with detail they don’t need. Tell them what they need to know to get a basic idea of how you got your results.

4. Tell them your most important findings.

Again, do not overwhelm your listeners with noisy data or too much information. Give them a streamlined version of your results, using as your guide what you might include in an abstract of the work.

5.  Give them the payoff—your main messages.

Link your results to the main or most important conclusions from your work. Make sure that the results you talk about directly connect with these final messages.

6. Hint at where you’re going next.

If appropriate, you can also tell your audience the new questions that your findings open up, leaving them a little intrigued about where things will go next.

7. Do not go over your time.

No one wants to listen to anyone talk longer than they are supposed to talk. If you’ve been given a 10-minute limit for your presentation, do not take more than 10 minutes. Your best bet is to practice it beforehand, timing yourself, to make sure that you have the right pace to stay within limits. Don’t make it too short, either, although that is almost never a problem.

8. Think about questions people might ask.

If a question-and-answer session is to follow your presentation, go through your talk and put yourself again in your audience’s shoes. What questions would you have if you were listening to this research presentation? Try to anticipate what people might ask and how you’ll answer. If you have friends or family you can use for practice, encourage them to ask questions so you can gain experience answering them.

9. Do not overwhelm with too much text, busy images, tables, or charts.

Having too much text on a slide or busy, illegible images is a major fault of many academic research presentations. Consider the people in your audience and what they’ll be able to see from where they sit. Keep text limited and plain and figures simple and clear. Explain each image that you show, including axis labels and their meaning, and don’t just assume your audience will understand with a quick glance. Also, you do not need to use the tricks that some digital software allows for slides to fade in or out or advance automatically. In fact, you should avoid the latter entirely.

10. Do not read text word for word.

If you are using some form of presentation that involves slides or words on a screen, do not read these words verbatim. Your best approach is to use short phrases in the slides and then add your own expansion as you talk. That way, your audience sees an important, brief phrase and hears you add context around it. Listening to someone read a slide packed with text while reading along with them is mind numbing.

11. Engage with your audience.

If you are comfortable, you can always present your research in a way that invites audience engagement, asking questions as you go that anticipate a slide you are about to show, a result you are about to introduce, or a conclusion you will present.

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Presenting your research effectively

Here's how to home in on your key message and present it in a clear, engaging way.

By Richard Chambers

Print version: page 28

For many graduate students, presenting their research is a daunting task. How do you cram your months' worth of data collection and analysis into a 10- to 20-minute presentation? Deciding what information to include and how to organize it can be more stressful than actually giving the presentation.

But anyone filled with presentation anxiety should remember that the difficult part is already over once it comes time to present. No one knows your research better than you, and those who come to listen to your presentation are probably there because they are interested in your research, not because they are required to be there. Taking this perspective can make presenting your research much less stressful because the focus of the task is no longer to engage an uninterested audience: It is to keep an already interested audience engaged.

Here are some suggestions for constructing a presentation using various multimedia tools, such as PowerPoint, Keynote and Prezi.

Planning: What should be included?

First, it is always important to refer to the APA Publication Manual as well as to your specific conference's guidelines. Second, before you start building any presentation, consider your audience. Will it be scientists who are familiar with your research area or will it be people who may never have had a class in psychology? Based on the answer, you will want to make sure you structure your presentation with the appropriate depth and terminology.

Determining the main messages you want to communicate in your presentation is often the next step in organizing your thoughts. As you create your presentation, sometimes it is difficult to determine whether a particular piece of information is important or necessary. Consider the value added by each piece of content as you determine whether to include it or not. Often, the background and theory for your research must be presented concisely so that you have time to present your study and findings. Ten minutes is not much time, so emphasize the main points so that your audience has a clear understanding of your take-home messages. When you start planning, writing out content on individual Post-it Notes can be a great way to visually organize your thoughts and, ultimately, your presentation.

Building slides: The do's and don'ts

After you've decided on your content, the real fun begins: designing slides. There are no rules for how to build a slide, but here are a few suggestions to keep in mind:

Tell your story simply

Remember that you want to tell a story, not lecture people. The oral presentation as a whole should be the work of art, and the slides should be supplementary to the story you are trying to convey. When laying out content and designing slides, remember that less is more. Having more slides with less content on each will help keep your audience focused more on what you are saying and prevent them from staring blankly at your slides.

Consider the billboard

Marketers try to use only three seconds' worth of content, the same amount of time a driver has to view a billboard. Your audience may not be driving cars, but you want them to stay engaged with your story, and this makes the three-seconds rule a good one to apply when building a slide. If it takes more than three seconds to read the slide, consider revising it.

Keep it clean

White space will help the slide appear cleaner and more aesthetically appealing. It is important to note that white space may not always be white. Each presentation should have its own color palette that consists of approximately three complementary colors. Try not to use more than three colors, and be aware of the emotion certain colors may evoke. For example, blue is the color of the sky and the ocean and is typically a soothing and relaxing color; red, on the other hand, is a bold, passionate color that may evoke more aggressive feelings.

Don't get too lively

Animation is another customizable option of presentations, but it may not be worth the effort. Animation can be distracting, making it difficult for the audience to stay with the story being told. When in doubt about animation, remember to ask what value is being added. There may be times when you really want to add emphasis to a specific word or phrase. If this is the case, and you deem it necessary, animation may be an acceptable choice. For example, the "grow" feature may be useful for adding emphasis to a word or phrase.

It is important to have highly readable slides with good contrast between the words and background. Choose a font that is easy to read, and be aware that each font has a different personality and sends a different message. The personality of some fonts may even be considered inappropriate for certain settings. For example, the font Comic Sans is a "lighter" font and would most likely not be a wise choice for a presentation at a conference.

Other important considerations include typesetting and the spacing of letters, words and lines. These all affect readability but can also be used as a way to add emphasis. Sometimes you may feel a need to use bullet points. Do not. Typesetting can replace bullet points and add extra distinction to each line of content without cluttering the slide with bullets. For example, consider bolding and increasing the font size of parent lines and indenting child lines.

If you find that your slides contain mainly words, remember that a picture, chart or diagram can augment the text. People often depend on vision as their primary sense; this means your audience has a potential preference for visual information other than just words on the screen.

Presenting data: Think about what kind of graph is best

When you share information, specifically about data, bar graphs should usually be your first choice, with scatter plots a close second because they are simple. The same suggestion about having more slides with less content on each applies to charts and graphs. If the graph or chart will look cleaner as two graphs instead of one, use two graphs.

Accuracy of a graph is, of course, important. For example, it is easy to convey the wrong message simply by altering the range of the y-axis. A restricted y-axis can make the differences between groups look much larger than they actually are to those audience members who do not look closely. It is always important to be ethical and to ensure that information, especially about data, is not being misrepresented. Strive to make charts and graphs easily interpretable, and try not to clutter them with additional numbers.

Building presentations does not need to be a challenge. Presenting should be an opportunity to share with others something very important to you — your research. These suggestions can be used as a starting point to guide the development of future research presentations and to help relieve some of the stress surrounding them.

Richard Chambers is the industrial/organizational psychology representative on the APA Student Science Council. He is a doctoral student at Louisiana Tech University. 

Letters to the Editor

6 Tips For Giving a Fabulous Academic Presentation

6-tips-for-giving-a-fabulous-academic-presentation.

Tanya Golash-Boza, Associate Professor of Sociology, University of California

January 11, 2022

One of the easiest ways to stand out at an academic conference is to give a fantastic presentation.

In this post, I will discuss a few simple techniques that can make your presentation stand out. Although, it does take time to make a good presentation, it is well worth the investment.

Tip #1: Use PowerPoint Judiciously

Images are powerful. Research shows that images help with memory and learning. Use this to your advantage by finding and using images that help you make your point. One trick I have learned is that you can use images that have blank space in them and you can put words in those images.

Here is one such example from a presentation I gave about immigration law enforcement.

PowerPoint is a great tool, so long as you use it effectively. Generally, this means using lots of visuals and relatively few words. Never use less than 24-point font. And, please, never put your presentation on the slides and read from the slides.

Tip #2: There is a formula to academic presentations. Use it.

Once you have become an expert at giving fabulous presentations, you can deviate from the formula. However, if you are new to presenting, you might want to follow it. This will vary slightly by field, however, I will give an example from my field – sociology – to give you an idea as to what the format should look like:

• Introduction/Overview/Hook
• Theoretical Framework/Research Question
• Methodology/Case Selection
• Background/Literature Review
• Discussion of Data/Results

Tip #3: The audience wants to hear about your research. Tell them.

One of the most common mistakes I see in people giving presentations is that they present only information I already know. This usually happens when they spend nearly all of the presentation going over the existing literature and giving background information on their particular case. You need only to discuss the literature with which you are directly engaging and contributing. Your background information should only include what is absolutely necessary. If you are giving a 15-minute presentation, by the 6 th minute, you need to be discussing your data or case study. At conferences, people are there to learn about your new and exciting research, not to hear a summary of old work.

Tip #4: Practice. Practice. Practice.

You should always practice your presentation in full before you deliver it. You might feel silly delivering your presentation to your cat or your toddler, but you need to do it and do it again. You need to practice to ensure that your presentation fits within the time parameters. Practicing also makes it flow better. You can’t practice too many times.

Tip #5: Keep To Your Time Limit

If you have ten minutes to present, prepare ten minutes of material. No more. Even if you only have seven minutes, you need to finish within the allotted time. If you write your presentation out, a general rule of thumb is two minutes per typed, double-spaced page. For a fifteen-minute talk, you should have no more than 7 double-spaced pages of material.

Tip #6: Don’t Read Your Presentation

Yes, I know that in some fields reading is the norm. But, can you honestly say that you find yourself engaged when listening to someone read their conference presentation? If you absolutely must read, I suggest you read in such a way that no one in the audience can tell you are reading. I have seen people do this successfully, and you can do it too if you write in a conversational tone, practice several times, and read your paper with emotion, conviction, and variation in tone.

What tips do you have for presenters? What is one of the best presentations you have seen? What made it so fantastic? Let us know in the comments below.

Want to learn more about the publishing process? The Wiley Researcher Academy is an online author training program designed to help researchers develop the skills and knowledge needed to be able to publish successfully. Learn more about Wiley Researcher Academy .

Image credit: Tanya Golash-Boza

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How to Make an Effective Research Presentation

Presentation software programs have advanced to the point where you no longer need to be an experienced designer to put together a compelling piece of collateral that conveys your findings about academic research in exactly the right way. With the right materials, the right presentation software, and a little bit of time, you can visualize any data that you have in the form of a terrific presentation that sells your research better than numbers alone ever could. However, this does not mean that you shouldn’t keep in mind a few things. As both a marketing tool and a means to convey information, presentations are helpful because they are malleable—the format can essentially be anything you need it to be at any given time. The other side of this, however, is that there are certain traps that are all too easy for even experts to fall into that will harm your ultimate message, not help it. If you wish to learn how to make a professional research presentation as an author, or a researcher, then you should avoid some mistakes at all costs.

Mistakes to Avoid

As a researcher or a student, your number one goal isn’t just to provide insight into a topic—it’s to do so in a compelling way. It is important to communicate ideas in a way that is both easy to understand for people who haven’t completed the work you have and to do so in a compelling and engaging way. In many ways, it’s a lot like telling a story—albeit one that is heavily research-oriented. Every story has a beginning, middle, and end and you need to ensure that the content in the presentation has a proper narrative flow.

In many ways, your presentation will operate exactly along the same lines. To that end, always remember to make sure that the information is presented not only in the right manner but also in the right order to complement intent and maximize impact. If you have three subtopics within a presentation, all of which are related but are still different ideas, don’t mix and match the content. Don’t jump from one topic to the other and back again—you’re only going to lose focus and eventually, the attention of your reader.

If you start preparing your presentation and realize that you’re actually kind of covering two distinct and different topics, don’t be afraid to break one presentation into two. You’ll be able to devote more attention to promoting each idea and you’ll walk away with two great pieces of research presentations instead of one “okay” one.

Length of Your Presentation

Another element of your presentation that you need to pay extremely close attention to is the length. This goes back to another one of the old rules of storytelling: “Whatever you do, don’t overstay your welcome.” While it is true that presentations are naturally designed to be a longer form than something like an Infographic, it’s important to recognize when you’re asking too much of your reader/viewer. A presentation isn’t just a visualized form of something like a white paper. It’s a unique medium all unto itself.

When you start preparing your presentation for the first time, feel free to include as many slides or as much information as you want. Also, don’t forget that there are three versions of your presentation that will exist—the initial outline, the “first draft” of the presentation and the final edited version that you release. Make an effort to only include information that A) is needed to understand your research topic, and B) is necessary to contextualize your findings or the points you’re trying to make. Go through your presentation from start to finish and really try to experience it with fresh eyes—the same way your audience will.

Does it feel like the end of your presentation is getting a little sluggish? You feel that it should be over but there are ten slides to go still. Be precise in your editing process —rest assured that you’ll thank yourself when the end result is much more powerful than it would be if it had remained bloated.

The Power of Presentations

In many ways, presentations provide a unified experience where you can have text, images, video, and more. Remember that human beings are visual learners— visuals are processed up to 60,000 times faster than text and people have a much easier time understanding complex information when it is paired with relevant images as opposed to just text. As an author, researcher, or student, your job is to take complicated ideas and present them in a way that is appealing to a larger audience. Presentations are one of the most essential ways for you to do exactly that. The central message you are trying to convey—the thesis, if you will—needs to be strong enough to justify the creation of a presentation in the first place.

It needs to be a big enough topic to warrant a lengthy experience and a compelling enough story that demands to be told in this particular format above all others. If you start from that simple foundation and build outward, you’ll be left with the best type of marketing tool—one that promotes your research for you and one that people can’t wait to share with their friends and colleagues.

About the Author

Payman Taei is the founder of Visme , an easy-to-use online tool to create engaging presentations, infographics, and other forms of visual content. He is also the founder of HindSite Interactive , an award-winning Maryland based digital agency specializing in website design, user experience, and web app development.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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[Guide] How to Present Qualitative Research Findings in PowerPoint?

By: Author Shrot Katewa

As a researcher, it is quite pointless to do the research if we are unable to share the findings with our audience appropriately! Using PowerPoint is one of the best ways to present research outcomes. But, how does one present qualitative research findings using PowerPoint?

In order to present the qualitative research findings using PowerPoint, you need to create a robust structure for your presentation, make it engaging and visually appealing, present the patterns with explanations for it and highlight the conclusion of your research findings.

In this article, we will help you understand the structure of your presentation. Plus, we’ll share some handy tips that will make your qualitative research presentation really effective!

How to Create a Structure for your Qualitative Research Presentation?

Creating the right structure for your presentation is key to ensuring that it is correctly understood by your audience.

The structure of your Research Presentation not only makes it easier for you to create the document, it also makes it simple for the audience to understand what all will be covered in the presentation at the time of presenting it to your audience.

Furthermore, having a robust structure is a great way to ensure that you don’t miss out on any of the points while working on creating the presentation.

But, what structure should one follow?

Creating a good structure can be tricky for some. Thus, I’m sharing what has worked well for me during my previous research projects.

NOTE – It is important to note that although the following structure is highly effective for most research findings presentation, it has been generalized in order to serve a wide range of research projects. You may want to take a look at points that are very specific to the nature of your research project and include them at your discretion.

Here’s my recommended structure to create your Research Findings presentation –

1. Objective of the Research

A great way to start your presentation is to highlight the objective of your research project.

It is important to remember that merely sharing the objective may sometimes not be enough. A short backstory along with the purpose of your research project can pack a powerful punch ! It not only validates the reasoning for your project but also subtly establishes trust with your audience.

However, do make sure that you’re not reading the backstory from the slide. Let it flow naturally when you are delivering the presentation. Keep the presentation as minimalistic as possible.

2. Key Parameters Considered for Measurement

Once you’ve established the objective, the next thing that you may want to do is perhaps share the key parameters considered for the success of your project.

Every research project, including qualitative research, needs to have a few key parameters to measure against the objective of the research.

For example – If the goal of your project is to gather the sentiments of a certain group of people for a particular product, you may need to measure their feelings. Are they happy or unhappy using the product? How do they perceive the branding of the product? Is it affordable?

Make sure that you list down all such key parameters that were considered while conducting the qualitative research.

In general, laying these out before sharing the outcome can help your audience think from your perspective and look at the findings from the correct lens.

3. Research Methodology Adopted

The next thing that you may want to include in your presentation is the methodology that you adopted for conducting the research.

By knowing your approach, the audience can be better prepared for the outcome of your project. Ensure that you provide sound reasoning for the chosen methodology.

This section of your presentation can also showcase some pictures of the research being conducted. If you have captured a video, include that. Doing this provides further validation of your project.

4. Research Outcomes (Presenting Descriptive Analysis)

This is the section that will constitute the bulk of the your presentation.

Use the slides in this section to describe the observations, and the resulting outcomes on each of the key parameters that were considered for the research project.

It is usually a good idea to dedicate at least 1 or more slides for each parameter . Make sure that you present data wherever possible. However, ensure that the data presented can be easily comprehended.

Provide key learnings from the data, highlight any outliers, and possible reasoning for it. Try not to go too in-depth with the stats as this can overwhelm the audience. Remember, a presentation is most helpful when it is used to provide key highlights of the research !

Apart from using the data, make sure that you also include a few quotes from the participants.

5. Summary and Learnings from the Research

Once you’ve taken the audience through the core part of your research findings, it is a good practice to summarize the key learnings from each of the section of your project.

Make sure your touch upon some of the key learnings covered in the research outcome of your presentation.

Furthermore, include any additional observations and key points that you may have had which were previously not covered.

The summary slide also often acts as “Key Takeaways” from the research for your audience. Thus, make sure that you maintain brevity and highlight only the points that you want your audience to remember even after the presentation.

6. Inclusions and Exclusions (if any)

While this can be an optional section for some of the researchers.

However, dedicating a section on inclusions and exclusions in your presentation can be a great value add! This section helps your audience understand the key factors that were excluded (or included) on purpose!

Moreover, it creates a sense of thoroughness in the minds of your audience.

7. Conclusion of the Research

The purpose of the conclusion slide of your research findings presentation is to revisit the objective, and present a conclusion.

A conclusion may simply validate or nullify the objective. It may sometimes do neither. Nevertheless, having a conclusion slide makes your presentation come a full circle. It creates this sense of completion in the minds of your audience.

8. Questions

Finally, since your audience did not spend as much time as you did on the research project, people are bound to have a few questions.

Thus, the last part of your presentation structure should be dedicated to allowing your audience to ask questions.

Tips for Effectively Presenting Qualitative Research Findings using PowerPoint

For a presentation to be effective, it is important that the presentation is not only well structured but also that it is well created and nicely delivered!

While we have already covered the structure, let me share with you some tips that you can help you create and deliver the presentation effectively.

Tip 1 – Use Visuals

Using visuals in your presentation is a great way to keep the presentations engaging!

Visual aids not only help make the presentation less boring, but it also helps your audience in retaining the information better!

So, use images and videos of the actual research wherever possible. If these do not suffice or do not give a professional feel, there are a number of resources online from where you can source royalty-free images.

My recommendation for high-quality royalty-free images would be either Unsplash or Pexels . Both are really good. The only downside is that they often do not provide the perfect image that can be used. That said, it can get the job done for at least half the time.

If you are unable to find the perfect free image, I recommend checking out Dreamstime . They have a huge library of images and are much cheaper than most of the other image banks. I personally use Dreamstime for my presentation projects!

Tip 2 – Tell a Story (Don’t Show Just Data!)

I cannot stress enough on how important it is to give your presentation a human touch. Delivering a presentation in the form of a story does just that! Furthermore, storytelling is also a great tool for visualization .

Data can be hard-hitting, whereas a touching story can tickle the emotions of your audience on various levels!

One of the best ways to present a story with your research project is to start with the backstory of the objective. We’ve already talked about this in the earlier part of this article.

Start with why is this research project is so important. Follow a story arc that provides an exciting experience of the beginning, the middle, and a progression towards a climax; much like a plot of a soap opera.

Tip 3 – Include Quotes of the Participants

Including quotes of the participants in your research findings presentation not only provides evidence but also demonstrates authenticity!

Quotes function as a platform to include the voice of the target group and provide a peek into the mindset of the target audience.

When using quotes, keep these things in mind –

1. Use Quotes in their Unedited Form

When using quotes in your presentation, make sure that you use them in their raw unedited form.

The need to edit quotes should be only restricted to aid comprehension and sometimes coherence.

Furthermore, when editing the quotes, make sure that you use brackets to insert clarifying words. The standard format for using the brackets is to use square brackets for clarifying words and normal brackets for adding a missing explanation.

2. How to Decide which Quotes to Consider?

It is important to know which quotes to include in your presentation. I use the following 3 criteria when selecting the quote –

• Relevance – Consider the quotes that are relevant, and trying to convey the point that you want to establish.
• Length – an ideal quote should be not more than 1-2 sentences long.
• Choose quotes that are well-expressed and striking in nature.

3. Preserve Identity of the Participant

It is important to preserve and protect the identity of the participant. This can be done by maintaining confidentiality and anonymity.

Thus, refrain from using the name of the participant. An alternative could be using codes, using pseudonyms (made up names) or simply using other general non-identifiable parameters.

Do note, when using pseudonyms, remember to highlight it in the presentation.

If, however, you do need to use the name of the respondent, make sure that the participant is okay with it and you have adequate permissions to use their name.

Tip 4 – Make your Presentation Visually Appealing and Engaging

It is quite obvious for most of us that we need to create a visually appealing presentation. But, making it pleasing to the eye can be a bit challenging.

Fortunately, we wrote a detailed blog post with tips on how to make your presentation attractive. It provides you with easy and effective tips that you can use even as a beginner! Make sure you check that article.

7 EASY tips that ALWAYS make your PPT presentation attractive (even for beginners)

In addition to the tips mentioned in the article, let me share a few things that you can do which are specific to research outcome presentations.

4.1 Use a Simple Color Scheme

Using the right colors are key to make a presentation look good.

One of the most common mistakes that people make is use too many colors in their presentation!

My recommendation would be to go with a monochromatic color scheme in PowerPoint .

4.2 Make the Data Tables Simple and Visually Appealing

When making a presentation on research outcomes, you are bound to present some data.

But, when data is not presented in a proper manner, it can easily and quickly make your presentation look displeasing! The video below can be a good starting point.

Using neat looking tables can simply transform the way your presentation looks. So don’t just dump the data from excel on your PowerPoint presentation. Spend a few minutes on fixing it!

4.3 Use Graphs and Charts (wherever necessary)

When presenting data, my recommendation would be that graphs and charts should be your first preference.

Using graphs or charts make it easier to read the data, takes less time for the audience to comprehend, and it also helps to identify a trend.

However, make sure that the correct chart type is used when representing the data. The last thing that you want is to poorly represent a key piece of information.

4.4 Use Icons instead of Bullet Points

Consider the following example –

This slide could have been created just as easily using bullet points. However, using icons and representing the information in a different format makes the slide pleasing on the eye.

Thus, always try to use icons wherever possible instead of bullet points.

Tip 5 – Include the Outliers

Many times, as a research project manager, we tend to focus on the trends extracted from a data set.

While it is important to identify patterns in the data and provide an adequate explanation for the pattern, it is equally important sometimes to highlight the outliers prominently.

It is easy to forget that there may be hidden learnings even in the outliers. At times, the data trend may be re-iterating the common wisdom. However, upon analyzing the outlier data points, you may get insight into how a few participants are doing things successfully despite not following the common knowledge.

That said, not every outlier will reveal hidden information. So, do verify what to include and what to exclude.

Tip 6 – Take Inspiration from other Presentations

I admit, making any presentation can be a tough ask let alone making a presentation for showcasing qualitative research findings. This is especially hard when we don’t have the necessary skills for creating a presentation.

One quick way to overcome this challenge could be take inspiration from other similar presentations that we may have liked.

There is no shame in being inspired from others. If you don’t have any handy references, you can surely Google it to find a few examples.

One trick that almost always works for me is using Pinterest .

But, don’t just directly search for a research presentation. You will have little to no success with it. The key is to look for specific examples for inspiration. For eg. search for Title Slide examples, or Image Layout Examples in Presentation.

Tip 7 – Ask Others to Critic your Presentation

The last tip that I would want to provide is to make sure that you share the presentation with supportive colleagues or mentors to attain feedback.

This step can be critical to iron out the chinks in the armor. As research project manager, it is common for you to get a bit too involved with the project. This can lead to possibilities wherein you miss out on things.

A good way to overcome this challenge is to get a fresh perspective on your project and the presentation once it has been prepared.

Taking critical feedback before your final presentation can also prepare you to handle tough questions in an adept manner.

Final Thoughts

It is quite important to ensure that we get it right when working on a presentation that showcases the findings of our research project. After all, we don’t want to be in a situation wherein we put in all the hard-work in the project, but we fail to deliver the outcome appropriately.

I hope you will find the aforementioned tips and structure useful, and if you do, make sure that you bookmark this page and spread the word. Wishing you all the very best for your project!

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Top 10 Research Presentation Templates with Examples and Samples

Simran Shekhawat

Research organizes all your thoughts, suggestions, findings and innovations in one area that postulates to determining the future applicability. A crucial part of strategic planning is research. It aids organizations in goal setting, decision-making, and resource allocation. Research allows us to uncover and discover many segments of society by establishing facts and generating data that effectively determine future outcomes and progress.

Here's an ultimate guide to conduct market research! Click to know more!

Research primarily comprises gathering and analysing information about consumer behaviour, industry dynamics, economic conditions, and other elements that affect how markets and businesses behave in the context of understanding market trends. Understanding market trends requires market research, which is likely to be successful. Research can reveal prospective market dangers and difficulties, enabling organizations to create backup plans and decide on market entry or expansion with more excellent knowledge. By understanding market trends, businesses can create marketing and advertising efforts that resonate with their target audience. 

Learn about product market research templates. Click here .

Additionally, it aids in determining the best customer-reach methods. Businesses can better satisfy market demands by customizing their products or services by studying consumer behaviours, preferences, and feedback. Assessing Market Size and Potential research can shed light on a market's size, potential for expansion, and competitive environment. Businesses aiming to expand or enter new markets need to know this information.

SlideTeam introduces you with their newly launch research templates that has been extensively built to enhance the quality of company’s research and development area by forging to bring answers related to every ‘how’ and ‘why’. The sole purpose of these is to inform, gather information and contributes towards the development and knowledge about the field of study. These templates are professionally design to disseminate knowledge to provide better judgements.

Template 1: Clinical Research Trial PowerPoint Template

Use this premium PPT template to captivate your audience. Download this well-created template to raise your presenting threshold. Establish your milestones with workflows designed to ease the overburdening of tasks. State clear-cut objectives to specify your aim and deliver a timeline. Use these 58-page PowerPoint slides to launch your product success and deliver a presentation that awakes the audience with your research performance and goals.

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Template 2: Company Stock Analysis and Equity Research Report Slide

Uncover impacts about the stock markets and analyze company-related specific and general equity design using this ready-made template. Understanding the technicality of maintenance and presentation of stocks and equity research, we at SlideTeam have designed an equity research PowerPoint slide to ease your presentation load. This presentation aims to analyze the target company's financial performance, ratios, and financial model to welcome investment in the company. Provide an extensive company summary, income statement, balance sheet, vertical and horizontal analysis, organization shareholding structure, SWOT analysis, and share price performance throughout history through this template.

Download Now!

Template 3: IT Services Research and Development Template

Showcase the power of your company's services, expertise achievement and future goals using this PPT template. This PPT slide provides you with a summary, key statistics, targets, and overview of your IT service Company. Allow this template to lay out values mission, categorize solutions, and enlist a range of services provided along with expenditure incurred on Research development. The deck also includes a business model canvas that depicts the company's historical development, global reach, management team, organizational structure, employee breakdown, and ownership structure.

Template 4: Research Proposal Steps PowerPoint Template

If you are looking to learn how to draft a research proposal, this slide is the ultimate fit for a newbie to comprehend about - 'what', 'where', and 'how' of research. Download this slide to learn about the format and structure of the research proposal. Use this template to illustrate the goal of the research proposal. Furthermore, our PPT sample file aids in instructing students on how to write a research proposal. Furthermore, you may quickly persuade the audience about the proposal's limitations, objectives, and research gap.

Template 5: Research Proposal for Thesis Template

Provide a clear idea and concise summary of your research with the help of this premium template. A well-written thesis statement frequently paves the way for discussion and debate. It can be the foundation for academic dialogue, enabling others to interact with and challenge your ideas—essential for developing knowledge across all disciplines. Your thesis statement will determine the depth of your study and conclusion while enabling you to attract your targeted audience.

Template 6: Market Research PowerPoint Template

To understand the trends and techniques of market structure, companies need to be aware of the trends and to enable that, and market research is one such profitable asset to invest in to allow numerous investments from companies across. Use this template to highlight the key drivers of growth that define the ultimate indicators of market trends. Use this PPT slide to solve marketing issues and make company decisions, incorporating polished business analysis PPT visuals. Get this template to connect business operations with your company's strategic goals.

Template 7: Establish Research Objective Template

For an effective and meaningful research, clarity is essential. Deploy this template to facilitate that research objectives should specify the precise goals and targets of the study to assist in limiting its scope. To ensure the study's readability and comprehensibility, SlideTeam has crafted a flowchart template design to help you elucidate the study's objective, providing a basis for measuring and evaluating the success of well-defined research. Define and design your research with the help of this four-stage design pattern.

Template 8:  A Company Research Venn Chart Presentation

Establish relationships between the sets and groups of data while comparing and contrasting the company's research analysis. This template is helpful as it helps to understand the abstract, objectives, limitations, methodologies, research gap, etc., of the research effectively while focusing on postulating future recommendations and suggestions.

Template 9: Sample Research Paper Outline in a One-Pager Summary Presentation

How effortless it is to study a research paper without turning several pages? Grab this PPT template to research any topic and jot down your findings in a simple and concise format. Most importantly, a significant amount of their precious time can now be dedicated to critical tasks, aiding them in accelerating the research process. This incredibly well-curated one-pager template includes information about the introduction, problem, literature review, suggestions, and conclusions.

Template 10: Big Data Analytics Market Research Template

Deploy this template to introduce your company's extensive data analysis to understand the industry landscape, identify objectives, and make informed business decisions. Use this template slide to determine the current market size and growth rate. Consider the variables influencing this expansion, such as the rising volume of data produced and the demand for data-driven insights. Give information about the big data analysis market's prospects for the future. Over the coming few years, forecast growth trajectories, rising technologies, and market dynamics. Recognize the intended client base's demographics. Summarize your research and include suggestions for companies wishing to enter or grow in the big data analysis market.

PS: Provide an extensive statistical analysis for your research with this template. Check out now!

Refine your Research with SlideTeam.

SlideTeam introduces to its extensively built research templates that not only refines your search capability but also contributes towards the authenticity and development of your organization. It helps you to uncover veils of possibilities of growth while determining the bottlenecks and deriving appropriate solutions for future deliverables.

One of the attractive features about SlideTeam’s template are they are 100% customisable and editable as per the needs.

Download now!

PS: Provide an extensive statistical analysis for your research with this template . Check out now!

FAQs on Research Presentation

What is a research presentation.

Research Presentation is a visual representation of an individual or a team's observational findings or invocation in a particular subject.

What are the steps in research presentation?

To effectively convey your research findings to your audience, various phases are involved in creating a research presentation. Whether you're giving a presentation at a conference or a business meeting,

• Define your audience - Identify your audience's interests and level of knowledge. Make sure to adjust your presentation to fit their wants and needs.
• Outline What You Present - Create a clear structure with an introduction, three main ideas, and a conclusion. Choose the most essential points you want your audience to remember.
• Research and Data Collection - Gather and arrange the pertinent information, facts, and proof. Make sure your sources are reliable and current.
• Develop Visuals - To improve understanding, create visual aids like slides, charts, graphs, and photographs. Keep visuals straightforward, clutter-free, and with a distinct visual hierarchy.
• Get Your Audience Active - Take advantage of storytelling, anecdotes, or pertinent instances to draw in your audience. If appropriate, encourage audience participation and questions during the lecture.
• Present your argument - Start with a compelling introduction. Follow your outline while ensuring a logical and obvious flow.
• Keep an open line of communication, communicate clearly, and change your tone and pace. Improve your communication by making gestures and using body language. Respond to comments and questions as they come up or after the presentation.
• Recap and Draw a Conclusion - Summarize the core ideas and principal conclusions. Reiterate the importance of your study and its consequences.

How do you research a topic for a presentation?

To begin with, the idea of research presentation, choosing topics that align with your expertise and knowledge is the first and foremost. After understanding the topic, collect core factual and empirical data for proper understanding. After gauging information, it creates a place for every subtopic that must be introduced.

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How to Make a PowerPoint Presentation of Your Research Paper

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Table of Contents

A research paper presentation is often used at conferences and in other settings where you have an opportunity to share your research, and get feedback from your colleagues. Although it may seem as simple as summarizing your research and sharing your knowledge, successful research paper PowerPoint presentation examples show us that there’s a little bit more than that involved.

In this article, we’ll highlight how to make a PowerPoint presentation from a research paper, and what to include (as well as what NOT to include). We’ll also touch on how to present a research paper at a conference.

Purpose of a Research Paper Presentation

The purpose of presenting your paper at a conference or forum is different from the purpose of conducting your research and writing up your paper. In this setting, you want to highlight your work instead of including every detail of your research. Likewise, a presentation is an excellent opportunity to get direct feedback from your colleagues in the field. But, perhaps the main reason for presenting your research is to spark interest in your work, and entice the audience to read your research paper.

So, yes, your presentation should summarize your work, but it needs to do so in a way that encourages your audience to seek out your work, and share their interest in your work with others. It’s not enough just to present your research dryly, to get information out there. More important is to encourage engagement with you, your research, and your work.

Tips for Creating Your Research Paper Presentation

In addition to basic PowerPoint presentation recommendations, which we’ll cover later in this article, think about the following when you’re putting together your research paper presentation:

• Know your audience : First and foremost, who are you presenting to? Students? Experts in your field? Potential funders? Non-experts? The truth is that your audience will probably have a bit of a mix of all of the above. So, make sure you keep that in mind as you prepare your presentation.

Know more about: Discover the Target Audience .

• Your audience is human : In other words, they may be tired, they might be wondering why they’re there, and they will, at some point, be tuning out. So, take steps to help them stay interested in your presentation. You can do that by utilizing effective visuals, summarize your conclusions early, and keep your research easy to understand.
• Running outline : It’s not IF your audience will drift off, or get lost…it’s WHEN. Keep a running outline, either within the presentation or via a handout. Use visual and verbal clues to highlight where you are in the presentation.
• Where does your research fit in? You should know of work related to your research, but you don’t have to cite every example. In addition, keep references in your presentation to the end, or in the handout. Your audience is there to hear about your work.
• Plan B : Anticipate possible questions for your presentation, and prepare slides that answer those specific questions in more detail, but have them at the END of your presentation. You can then jump to them, IF needed.

What Makes a PowerPoint Presentation Effective?

You’ve probably attended a presentation where the presenter reads off of their PowerPoint outline, word for word. Or where the presentation is busy, disorganized, or includes too much information. Here are some simple tips for creating an effective PowerPoint Presentation.

• Less is more: You want to give enough information to make your audience want to read your paper. So include details, but not too many, and avoid too many formulas and technical jargon.
• Clean and professional : Avoid excessive colors, distracting backgrounds, font changes, animations, and too many words. Instead of whole paragraphs, bullet points with just a few words to summarize and highlight are best.
• Know your real-estate : Each slide has a limited amount of space. Use it wisely. Typically one, no more than two points per slide. Balance each slide visually. Utilize illustrations when needed; not extraneously.
• Keep things visual : Remember, a PowerPoint presentation is a powerful tool to present things visually. Use visual graphs over tables and scientific illustrations over long text. Keep your visuals clean and professional, just like any text you include in your presentation.

Know more about our Scientific Illustrations Services .

Another key to an effective presentation is to practice, practice, and then practice some more. When you’re done with your PowerPoint, go through it with friends and colleagues to see if you need to add (or delete excessive) information. Double and triple check for typos and errors. Know the presentation inside and out, so when you’re in front of your audience, you’ll feel confident and comfortable.

How to Present a Research Paper

If your PowerPoint presentation is solid, and you’ve practiced your presentation, that’s half the battle. Follow the basic advice to keep your audience engaged and interested by making eye contact, encouraging questions, and presenting your information with enthusiasm.

We encourage you to read our articles on how to present a scientific journal article and tips on giving good scientific presentations .

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15 Steps to Good Research

• Define and articulate a research question (formulate a research hypothesis). How to Write a Thesis Statement (Indiana University)
• Identify possible sources of information in many types and formats. Georgetown University Library's Research & Course Guides
• Judge the scope of the project.
• Reevaluate the research question based on the nature and extent of information available and the parameters of the research project.
• Select the most appropriate investigative methods (surveys, interviews, experiments) and research tools (periodical indexes, databases, websites).
• Plan the research project. Writing Anxiety (UNC-Chapel Hill) Strategies for Academic Writing (SUNY Empire State College)
• Retrieve information using a variety of methods (draw on a repertoire of skills).
• Refine the search strategy as necessary.
• Write and organize useful notes and keep track of sources. Taking Notes from Research Reading (University of Toronto) Use a citation manager: Zotero or Refworks
• Evaluate sources using appropriate criteria. Evaluating Internet Sources
• Synthesize, analyze and integrate information sources and prior knowledge. Georgetown University Writing Center
• Revise hypothesis as necessary.
• Use information effectively for a specific purpose.
• Understand such issues as plagiarism, ownership of information (implications of copyright to some extent), and costs of information. Georgetown University Honor Council Copyright Basics (Purdue University) How to Recognize Plagiarism: Tutorials and Tests from Indiana University
• Cite properly and give credit for sources of ideas. MLA Bibliographic Form (7th edition, 2009) MLA Bibliographic Form (8th edition, 2016) Turabian Bibliographic Form: Footnote/Endnote Turabian Bibliographic Form: Parenthetical Reference Use a citation manager: Zotero or Refworks

Adapted from the Association of Colleges and Research Libraries "Objectives for Information Literacy Instruction" , which are more complete and include outcomes. See also the broader "Information Literacy Competency Standards for Higher Education."

Market research presentation: A comprehensive guide

This comprehensive guide covers everything from choosing the right topic to delivering with confidence.

Raja Bothra

Building presentations

Ever wondered what goes into creating a killer market research presentation that not only impresses your stakeholders but also provides valuable insights?

You're in the right place.

In this comprehensive guide, we'll dive deep into the world of market research presentations, dissecting everything from what they are to how to create one that stands out.

How do you explain market research?

Before we jump into the nitty-gritty of market research presentations, let's start with the basics – what is market research?

Market research is the process of gathering, analyzing, and interpreting data about a particular market, industry, or consumer group. It's the compass that guides businesses in making informed decisions.

Market research comes in various forms: quantitative and qualitative. Quantitative research involves collecting numerical data, while qualitative research focuses on understanding the why and how behind consumer behavior. Both are crucial components of effective market research.

What is a market research presentation?

Now that we have a clear understanding of market research, let's move on to market research presentations. A market research presentation is the culmination of your research efforts, a visual and data-driven representation of your findings. It's the bridge that connects your research to your stakeholders, making it easier for them to grasp the insights you've gathered.

A well-crafted market research presentation is not just a collection of slides; it's a storytelling platform. It should engage your audience, present data in an understandable manner, and ultimately guide your stakeholders towards informed decision-making.

What to include in a market research presentation?

Creating a market research presentation involves more than just inserting a few charts and graphs. To ensure your presentation hits the mark, here are some essential elements to include:

1. Market research overview

• Define the purpose and objectives of your research.
• Provide a brief overview of the market you've studied.

2. Methodology

• Explain how you conducted your research, whether through surveys, data analysis, or other methods.
• Discuss any challenges you faced and how you overcame them.

3. Key findings

• Highlight the most significant discoveries from your research.
• Use charts, graphs, and infographics to visualize data.

4. Market analysis

• Dive deep into your market analysis, discussing trends, competition, and market share.
• Share insights that can impact the business.

5. Recommendations

• Based on your findings, provide actionable recommendations.
• Discuss the pros and cons of each recommendation.

6. Conclusion

• Summarize the core points of your presentation.
• Emphasize the key takeaways for your audience.

How to structure a market research presentation

Structuring a market research presentation effectively is essential to convey your findings and insights clearly to your audience. Whether you're presenting to stakeholders, colleagues, or clients, a well-structured presentation can make your data more understandable and impactful. Here's a suggested structure for a market research presentation:

1. Title slide

• Title of the Presentation
• Your Name and Affiliation
• Date of the Presentation
• Briefly outline what you will cover in the presentation. This gives your audience a roadmap of what to expect.

3. Introduction

• Provide a brief overview of the purpose and context of your market research.
• Explain why the research was conducted and its relevance.

4. Background and objectives

• Describe the background information, including any relevant industry trends or developments.
• Clearly state the research objectives and what you aimed to achieve.

5. Methodology

• Explain the research methods and techniques used.
• Discuss the data collection process, sample size, and any limitations.

6. Data collection

• Present the findings from your research.
• Use charts, graphs, and visuals to make data more accessible.
• Highlight key insights and trends.

7. Analysis and interpretation

• Explain the significance of the findings.
• Interpret the data and provide insights.
• Address any unexpected or interesting observations.

8. Competitor analysis

• Analyze the competitive landscape in your market.
• Highlight strengths, weaknesses, opportunities, and threats (SWOT analysis) for your company and competitors.

9. Consumer insights

• Share any insights into customer preferences, needs, and behaviors.
• Explain how these insights impact your business.

10. Recommendations

• Based on your research, provide actionable recommendations.
• Highlight strategies or changes that should be implemented.

11. Implementation plan

• If applicable, outline a plan for implementing the recommendations.
• Include timelines, responsibilities, and resources needed.

12. Conclusion

• Summarize the key points of your presentation.
• Reiterate the importance of the research.

13. Q&A session

• Open the floor for questions and discussion.

14. Appendix

• Include any supplementary information, detailed data, or additional charts and graphs.
• Ensure that this information is easily accessible but not essential for understanding the main presentation.

15. Contact information

• Provide your contact information in case the audience has further questions or needs clarification.

16. Thank you slide

• Express your gratitude for the audience's time and attention.

Remember to keep your presentation clear, concise, and visually engaging. Use visuals sparingly but effectively to support your points. Practice your delivery to ensure that you can explain the findings and recommendations confidently. Tailor the presentation to the needs and interests of your specific audience.

Do’s and don'ts on a market research presentation

To ensure your market research presentation hits the mark, here are some do's and don'ts to keep in mind:

• Do your research: Know your subject matter inside out.
• Do use visuals: Incorporate charts, graphs, and infographics.
• Do engage your audience: Encourage questions and discussions.
• Do practice: Rehearse your presentation until you're confident.

Don'ts:

• Don't overwhelm with data: Keep it concise and focused.
• Don't read slides: Speak naturally and use slides as visual aids.
• Don't rush: Take your time; clarity is key.
• Don't ignore questions: Address all queries from your audience.

Summarizing key takeaways

In this comprehensive guide, we've covered the ins and outs of creating and presenting a market research presentation. From understanding the basics of market research to crafting engaging presentations, you now have the knowledge to excel in this essential aspect of business strategy.

• Market research essentials: Market research is the process of gathering, analyzing, and interpreting data about a specific market, industry, or consumer group. It provides the foundation for informed decision-making in business.
• The role of market research presentations: A market research presentation is a visual and data-driven representation of research findings. It serves as a bridge between your research and stakeholders, helping them understand and act upon the insights you've gathered.
• Elements of a great presentation: A well-crafted market research presentation includes an overview, methodology, key findings, market analysis, recommendations, and a concise conclusion. These elements help structure your presentation effectively.
• Presentation delivery matters: Knowing your audience, practicing your presentation, engaging your audience, using visuals effectively, and being concise are all crucial for a successful presentation.
• Do's and don'ts: Do your research thoroughly, use visuals to enhance understanding, engage with your audience, and practice your delivery. Avoid overwhelming with data, reading slides, rushing through your presentation, and ignoring audience questions.

Remember, an effective market research presentation isn't just about showcasing data; it's about telling a compelling story that guides decision-making. So, use the power of visuals, engage your audience, and deliver insights that make a real impact.

1. Why is using a market research presentation template important?

Using a market research presentation template can streamline your research process. It provides a structured framework in powerpoint ppt with graphs and charts that help you present the results effectively. You can easily download a market research presentation template to make your presentation look professional and save time in creating a presentation design.

2. How can I effectively communicate market trends in my presentation?

To effectively communicate market trends in your presentation, start your presentation by explaining the research process and how you conducted market research. Use market research powerpoint (ppt) slides with graphs and charts to show key pieces of information. Connect the dots between the data and present the results using the market research PowerPoint template. This will make your presentation more engaging for your audience.

3. Why is market research essential for launching a new product or service?

Market research is essential when you want to present a new product or service idea to your core business audience. By conducting market research, you gather valuable insights about your target market, which can be used to create your presentation. A well-designed research ppt can make the best case for your business idea by showcasing the market trends and data you've collected.

4. How do I use market research to make my presentation more impactful?

To make your presentation more impactful, start by using a market research presentation template. Incorporate graphs and charts to present the research data effectively. Make sure your presenter skills are polished when presenting your research to stakeholders or investors. Use market research PowerPoint slides to show key findings and connect the dots between the research process and the business objectives you want to achieve.

5. Can you provide tips on how to present the results of my market research effectively?

Certainly! When presenting your research, use a market research PowerPoint template to organize your content. Download a template that suits your needs. Focus on the research design and how you conducted market research, talking to customers and gathering data. Use the template to create your presentation and ensure it flows smoothly. This will help you present the results in a way that engages your audience and conveys the importance of the research in supporting your business goals.

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Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Conducting Research

Welcome to the Purdue OWL

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Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

These OWL resources will help you conduct research using primary source methods, such as interviews and observations, and secondary source methods, such as books, journals, and the Internet. This area also includes materials on evaluating research sources.

In this section

Subsections.

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How to Properly and Effectively Conduct Research in Five Steps

Researching is a valuable skill that can help you in school, work, and beyond. This blog post breaks down the research process into five easy-to-follow steps to teach you how to conduct research properly and effectively.

Conducting Research: Table of Contents

What is Research?

Steps to Conducting Research

In an age where misinformation is rampant, knowing how to correctly conduct research is a skill that will set you apart from others. This blog post goes over what research is and breaks down the process into five straightforward steps.

What Is Research?

The word research is derived from the Middle French word “recerche,” which means “to seek.” That term came from the Old French word “recerchier,” meaning “search.” But what exactly is being sought during research? Knowledge and information.

Research is the methodical process of collecting and analyzing data to expand your knowledge, so you can have enough information to answer a question or describe, explain, or predict an issue or observation.

Research is important because it helps you see the world as it really is (facts) and not as you or others think it is (opinions).

The meaning of research may sound quite heavy and significant, but that’s because it is. Proper research guides you to weed out wrong information. Today, having that skill is vital. Below, we’ll teach you how to do research in five easy-to-follow steps.

It’s essential to note that there are different types of research:

• Exploratory research identifies a problem or question.
• Constructive research examines hypotheses and offers solutions.
• Empirical research tests the feasibility of a solution using data.

That being said, the research process may differ based on the purpose of the project. Take the measures below as a general guideline, and be prepared to make changes or take additional steps.

Also, keep in mind that conducting proper research is not easy. You should start with a mindset of being ready to use a lot of time and effort to obtain the information you need.

1. Prepare for Research

Preparing for research is an extensive step in itself. You must:

• Choose a topic or carefully analyze the assignment given to you.
• Craft a research question and hypothesis.
• Plan out your research.
• Create a research log.
• Transform your hypothesis into a working thesis.

2. Understand and Evaluate Sources

Once you have meticulously prepared for research, you should have a thorough understanding of the different types of sources. Doing this helps you learn which types would best fit your research project.

• Primary sources provide direct knowledge and evidence based on your research question.
• Secondary sources provide descriptions or interpretations of primary sources.
• Tertiary sources provide summaries of the primary or secondary sources without providing additional insights.

The data and information you’re seeking can be found in various mediums. The following list shows the types most commonly used in academic research and writing:

• Academic journals
• Books and textbooks
• Government and legal documents

The information you need doesn’t always have to come in the form of printed materials. It can also be found in:

• Multimedia (like radio and television podcasts, or recorded public meetings)
• Social media

Evaluate Your Sources

You must evaluate your sources to ensure that they are credible and authoritative. The information you find on websites, blogs, and social media is not as reliable as that found in academic journals, for example. Always verify the information you find, and then verify again!

To evaluate sources, you should:

• Find out as much as you can about the source
• Determine the intended audience
• Ask yourself if it is fact, opinion, or propaganda
• Analyze the evidence used
• Check how timely the source is
• Cross-check the information

3. Use the Library, Internet, and Conduct Field Research

So, where can you find all these sources? The library is a good place to start because the library staff may be able to guide you in the right direction as to where you should begin your research. If you’re a student, your school library can provide access to:

• Reference works
• Encyclopedias
• Almanacs and atlases
• Catalogs and databases
• And countless books

The internet does provide easy and fast access to all sorts of data, including incorrect information. That’s why it’s important to verify everything you find there. However, the internet is also home to reliable and credible information.

You can find trustworthy sources online, including scholarly works on Google Scholar , for example. Government sites, like the Library of Congress, provide online collections of articles. There are also many websites for reputable publications, such as the New York Times . Make sure to include the latest information on the specific topic.

Lastly, you can also conduct research by collecting data yourself. You can do this in the form of interviews, observations, opinion surveys, and more.

Don’t Forget

Update your working bibliography as you conduct your research, and keep track of everything in your research log!

4. Think Critically and Takes Notes

When you’re researching, it’s important to read everything through a critical lens—don’t just accept what you see at face value. Always ask yourself questions like:

What’s the main idea?

What are the supporting ideas?

Who is the intended audience?

What’s the purpose?

Is there anything else I need to know that was left out?

Take as many notes as you can and look up anything confusing or unclear.

5. Decide on How To Integrate Sources Into Your Research Paper

Now that you have all the information you need, it’s time to figure out how you are going to integrate sources into your research paper.

Are you going to quote your sources directly? Doing so can help you establish credibility, but be sure to limit this, as your research paper should be mainly your ideas and findings (based on theoretical framework). You can also paraphrase or summarize your sources, but make sure to precede them with the author of the source.

If you’re using visuals in your research project, make sure to include them seamlessly. Ensure that there’s a purpose for the visual content (it can demonstrate something better than words alone can). Add the visual immediately after an explanation of it, and take some time to clarify why it’s relevant to the research project.

The most important part of this step is that you do not plagiarize! Always cite your sources. The only information that need not be cited is:

• Common knowledge
• Your findings from field research

Research Takes Time

The truth is that if you want to conduct proper research, you must be willing to dedicate a significant amount of time to it. And properly conducted research is essential to a well-written and credible research paper.

In other words, there are no cutting corners when it comes to research. However, as an advanced, multilingual writing assistant, LanguageTool can take care of the grammar, spelling, and punctuation aspects of your research project. It can help you in paraphrasing sentences to align with the formality required for an academic paper while also ensuring simplicity, conciseness, and fluency when necessary.

LanguageTool lets you focus on the most important aspects of writing a research paper—research and writing—while it focuses on correcting all types of errors. Its advanced technology can also help you avoid plagiarism through paraphrasing. In this case, it’s imperative that if you use this feature, you still include the source in the references or works cited page.

LanguageTool is free to use! Give it a try.

Lunsford, Andrea A. The Everyday Writer with Exercises , 2010.

Types of Sources - Purdue OWL® - Purdue University. “Types of Sources - Purdue OWL® - Purdue University,” n.d. https://owl.purdue.edu/owl/research_and_citation/conducting_research/research_overview/sources.html.

General Guidelines - Purdue OWL® - Purdue University. “General Guidelines - Purdue OWL® - Purdue University,” n.d. https://owl.purdue.edu/owl/research_and_citation/conducting_research/evaluating_sources_of_information/general_guidelines.html.

Ryan, Eoghan. “Types of Sources Explained | Examples & Tips.” Scribbr, May 19, 2022. https://www.scribbr.com/working-with-sources/types-of-sources/.

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