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Roofing/Siding Business Plan Template & PDF Example

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  • September 4, 2024
  • Business Plan

the business plan template for a roofing / siding business

Creating a comprehensive business plan is crucial for launching and running a successful roofing/siding business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your roofing/siding business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a roofing/siding business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your roofing/siding business concept into reality. Let’s dive in!

Our roofing and siding business plan is systematically organized to incorporate all vital aspects essential for a comprehensive strategic blueprint. It specifies our company’s operational procedures, marketing approaches, market dynamics, competition analysis, executive team composition, and financial outlook.

  • Executive Summary : Offers an overview of the Roofing and Siding business’s concept, market analysis , management team, and financial strategy.
  • Service List & Pricing: Lists the roofing and siding services provided, detailing customization options and pricing structure.
  • Key Stats: Shares industry size , growth trends, and relevant statistics for the roofing and siding markets.
  • Key Trends: Highlights recent trends in durable, energy-efficient materials and technological advancements in installation techniques.
  • Key Competitors: Analyzes main competitors in the service area and differentiates the business from them.
  • SWOT : Conducts a strengths, weaknesses, opportunities, and threats analysis specific to roofing and siding services.
  • Marketing Plan : Outlines strategies for attracting new customers and retaining existing ones, including showcasing past projects and leveraging social media.
  • Timeline : Sets out key milestones and objectives from business launch through the first year of operation.
  • Management: Introduces the management team, detailing their experience in roofing and siding, project management, and roles within the business.
  • Financial Plan: Forecasts the business’s 5-year financial performance, covering revenue projections, expense breakdowns, funding requirements, and financial statements (profit and loss, cash flow, balance sheet)

Roofing/siding business plan

Roofing & Siding Business Plan

roofing sheet business plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your roofing and siding business plan, providing a succinct overview of your company and its services. It should outline your market positioning, the array of roofing and siding solutions you offer, its location, size, and a summary of daily operations.

This section should also delve into how your business will integrate into the local market, including the number of direct competitors in the area, identifying who they are, alongside your company’s unique selling points that set it apart from these competitors.

Moreover, this summary should encompass information about the management and co-founding team, detailing their roles and contributions to the company’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be included here to offer a transparent view of your company’s financial strategy.

Roofing/Siding Business Plan Executive Summary Example

Roofing/Siding Business Plan executive summary1

Business Overview

In presenting the  business overview  within the executive summary, clarity and brevity are paramount. Essential elements include the business name, location, and a concise glimpse into daily operations.

These details serve as an introduction to the business, setting the stage for its distinctive features. The unique selling proposition (USP) is the linchpin that differentiates the roofing/siding company from competitors. Whether it’s a focus on sustainability, superior craftsmanship, or a wide array of services, the USP should prominently feature in the executive summary, elucidating the  unique value proposition  offered to the market.

Example: Introducing “[Roofing & Siding Solutions],” located in [City Name], dedicated to offering exemplary roofing and siding services to residential and commercial clients within a [x]-mile radius. Our key focus revolves around delivering durable, visually appealing solutions while prioritizing sustainability. The USP encompasses our swift response times coupled with expertise in sustainable, long-lasting installations, ensuring customer satisfaction and environmental responsibility.

Market Overview

A comprehensive  market analysis  involves understanding the market’s size, growth trends, and industry dynamics. This section should shed light on the roofing and siding industry, substantiated by relevant data such as market value and growth rates. Furthermore, it’s crucial to discuss evolving trends within the industry, whether it’s a shift towards environmentally friendly materials or innovative installation techniques, to position the business within this evolving landscape.

Equally vital is the  competitive landscape  analysis. The executive summary should identify primary competitors and articulate how the roofing/siding company distinguishes itself within this competitive environment. This is the opportunity to spotlight the company’s unique  strengths , be they niche services, exceptional customer service, or innovative solutions, highlighting how the business stands out in the market.

Example: Consider “[Roofing & Siding Solutions]” in the roofing and siding industry, with the US roofing industry’s $16.9 billion valuation and the siding industry’s $24.8 billion . Competing alongside established local firms and national companies, our unique positioning lies in delivering efficient, visually appealing solutions coupled with sustainable practices. This includes swift response times and a commitment to utilizing environmentally friendly materials, catering to an increasingly eco-conscious clientele.

Management Team

The proficiency and experience of the management team form a cornerstone of the business’s success. Highlighting the key qualifications and experiences of team members instills confidence in potential investors and partners.

This could encompass the tenure of co-founders or key team members in the industry, academic accomplishments, or professional training. Demonstrating the team’s expertise not only establishes credibility but also assures stakeholders of the company’s potential for success.

Example: At “[Roofing & Siding Solutions],” co-founders [Name] and [Name] lead the team. [Name], with [years] of experience in [industry], brings invaluable expertise, while [Name], a [credential], contributes substantial insights from [relevant experience], enhancing the company’s overall management and innovation.

Financial Plan

The financial plan overview encapsulates the company’s fiscal goals and projections, encompassing revenue targets and profit margins, offering a comprehensive outlook on the business’s financial trajectory.

Example: “[Roofing & Siding Solutions]” aims ambitiously for $2.0 million in yearly revenue and a [17]%  EBITDA  profit margin by 2028. Our financial strategy includes strategic investments in modern equipment and fostering customer-centricity, steering the business towards sustainable growth and community recognition within [timeframe].

Services & Rates

This slide should enumerate the variety of roofing and siding services your business offers, covering everything from installation, repairs, and replacements to specialized offerings like energy-efficient solutions or custom design work.

Your pricing strategy needs to be clearly articulated, reflecting the caliber of materials and craftsmanship you provide, tailored to the market segment you aim to serve. Emphasize any service bundles, maintenance plans, or warranties that offer additional value to your customers, fostering long-term relationships and enhancing customer retention.

Business Plan_Outdoor Lighting SERVICES

Industry size & growth

In the Market Overview of your Roofing and Siding business plan, begin by exploring the size of the roofing and siding industry and its growth potential. This analysis is essential for understanding the breadth of the market and pinpointing areas for potential expansion.

Key market trends

Next, delve into recent market trends , such as the growing consumer interest in durable, energy-efficient roofing and siding materials, the integration of green building practices, and the adoption of advanced technology for installation and repairs.

For instance, highlight the demand for services that provide long-lasting protection against weather elements, the increasing preference for eco-friendly and sustainable materials, and the innovative methods being used to enhance service delivery and customer satisfaction.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your roofing/siding business in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your roofing/siding’s unique selling points, essential for differentiating your business in a competitive market.

In addition, the competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Roofing/Siding Industry

To comprehensively identify competitors within the roofing and siding industry, start by conducting a thorough assessment of the local landscape. This involves mapping out all potential competitors, ranging from established roofing and siding companies to newer entrants.

Direct competitors are those companies specifically known for their expertise in particular roofing materials, unique siding styles, or those prominently advertised in the area. These may include businesses that focus on metal roofing, asphalt shingles, cedar shakes, vinyl siding, and fiber cement siding, among others.

However, it’s equally important to recognize indirect competitors. These could be general contractors or home improvement companies offering roofing and siding services alongside their broader spectrum of offerings. Their inclusion in your analysis is vital, as they might cater to a similar customer base and influence market dynamics.

Leveraging various online tools and platforms like Google Maps, Yelp, Angie’s List, or HomeAdvisor provides a wealth of information. These platforms offer insights into customer reviews, ratings, and feedback about competitors’  strengths and weaknesses . Analyzing these reviews can reveal vital information about customer preferences, service quality, and areas where competitors excel or fall short.

Roofing/Siding Business Plan key competitors

Roofing/Siding Business Competitors’ Strategies

When analyzing the strategies of your roofing and siding competitors, focus on several crucial aspects of their business operations:

  • Services Offered:  Evaluate the spectrum of services provided by competitors. Are they specialists in certain roofing materials or siding installations? Some competitors may offer comprehensive solutions, including roof repairs, full replacements, siding repairs, or complete siding installations.
  • Technical Expertise:  Assess the expertise and specialized techniques showcased by different companies. Businesses emphasizing eco-friendly roofing solutions or those employing cutting-edge siding technologies might attract a distinct clientele seeking sustainability or advanced product features.
  • Pricing Models:  Understand the pricing structures used by competitors to position themselves in the market. Compare your rates with theirs—are you competing in the budget-friendly segment or offering premium services akin to established firms?
  • Marketing Approach:  Examine how competitors market their services. Do they leverage digital  marketing channels , testimonials, or community engagement to attract customers? Understanding their  marketing strategies  can help tailor your approach to effectively reach your  target audience .
  • Customer Satisfaction:  Evaluate the overall customer experience provided by competitors. A company known for responsive customer service, timely project completion, or excellent post-installation support might hold a significant competitive advantage in the market.

What’s Your Business’s Value Proposition?

Define your roofing/siding business’s  unique value proposition . Whether it’s expertise in a particular roofing material, a commitment to sustainable siding solutions, or exceptional customer service, highlighting this differentiation is crucial.

Identify market gaps through customer feedback and industry trends. For instance, if there’s an increasing demand for energy-efficient roofing solutions and few competitors are capitalizing on this, it presents an opportunity for your business to fill that void.

Consider the geographic and demographic factors. A business operating in urban areas might focus on large-scale commercial projects, whereas one situated in suburban locales could specialize in residential roofing renovations.

Roofing/Siding Business Plan strategy

First, conduct a SWOT analysis for your Roofing and Siding business, identifying Strengths (such as high-quality materials and experienced installation teams), Weaknesses (including potential market saturation or seasonal fluctuations in demand), Opportunities (for instance, the growing demand for energy-efficient and sustainable roofing and siding solutions), and Threats (such as economic downturns that may impact construction and renovation spending).

Roofing/Siding Business Plan swot

Marketing Plan

Next, devise a marketing strategy that details how to attract and retain customers through direct marketing, seasonal promotions, a robust online presence, and participation in local home improvement events or shows. Highlight the importance of showcasing completed projects, customer testimonials, and the unique value proposition of your business to differentiate it from competitors.

Marketing Channels

Utilize diverse marketing channels to reach potential customers and increase brand visibility:

Digital Marketing

  • Website and SEO:  Develop a user-friendly website that showcases your portfolio, customer testimonials, educational content, and a blog section covering roofing and siding maintenance tips. Implement a robust search engine optimization (SEO) strategy to enhance your visibility in online searches.
  • Social Media:  Leverage social media platforms like LinkedIn, where you can share industry insights, completed projects, and engage with potential clients. Consider creating visually appealing content for platforms like Instagram and Facebook to showcase before-and-after project images, client stories, and informative videos about roofing and siding materials and processes.
  • Email Marketing:  Build an email subscriber list by offering valuable content, such as guides on roof maintenance or siding material comparisons, in exchange for email sign-ups. Regularly send newsletters with seasonal promotions, company updates, and educational content to nurture leads and stay top-of-mind with clients.

Local Advertising

  • Direct Mail and Print:  Distribute well-designed brochures, flyers, or postcards in local neighborhoods to create awareness about your services and special offers.
  • Networking and Community Engagement:  Participate in local events, sponsor community initiatives, or collaborate with real estate agents, home improvement stores, or local businesses for cross-promotional opportunities.

Promotional Activities

  • Seasonal Promotions:  Develop enticing seasonal offers tailored to the needs of your target audience . For instance, consider offering discounts or complimentary inspections during peak roofing or siding seasons. Promote these specials through various channels to attract potential clients.
  • Referral Programs:  Encourage existing customers to refer friends, family, or colleagues by offering incentives such as discounts on future services or a gift card for successful referrals. Create referral cards or digital codes that make it easy for customers to share and redeem rewards.

Roofing/Siding Business Plan marketing plan

Sales Channels

Effectively manage  sales channels  to enhance revenue and customer satisfaction:

In-Person Sales Strategies

  • Consultative Selling:  Train your sales team to adopt a consultative approach. Focus on educating potential clients about different roofing and siding options, addressing their concerns, explaining the installation process, and recommending suitable solutions tailored to their needs.
  • Upselling and Cross-Selling:  During ongoing projects or consultations, recommend additional services or upgrades that complement the customer’s primary choice. This might include suggesting energy-efficient roofing options, enhanced insulation materials, or siding accessories that add value to their investment.

Online Sales Enhancements

  • Online Quoting and Estimation Tools:  Implement user-friendly tools on your website that allow potential clients to get estimates for roofing or siding projects.
  • E-Commerce for Products:  Sell roofing and siding materials or related products online, offering convenience to customers and an additional revenue stream.

Customer Retention Strategies

Implement strategies to foster loyalty and encourage repeat business:

  • Maintenance Plans:  Offer annual maintenance contracts or inspection services to existing clients. Emphasize the importance of regular maintenance for extending the lifespan of roofs and siding while ensuring their durability and functionality.
  • Loyalty Programs:  Develop a loyalty program where frequent customers can accumulate points or earn rewards for every service availed. Offer exclusive discounts, priority scheduling, or additional warranties for loyal clients, enhancing their satisfaction and encouraging repeat business.

Strategy Timeline

Lastly, outline a comprehensive timeline that marks key milestones for the launch of your Roofing and Siding business, from initial market research and business setup to launching marketing campaigns, building a customer base, and planning for future growth or diversification. This timeline should guide the business towards achieving its goals with precision and clarity.

Business Plan Gym Timeline

The Management section focuses on the roofing/siding business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the roofing/siding business towards its financial and operational goals.

For your roofing/siding business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Roofing/Siding Business Plan management

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your roofing/siding business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your roofing/siding business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Roofing/Siding Business Plan financial plan

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Roofing Business Plan Template

Written by Dave Lavinsky

Roofing Business Plan

You’ve come to the right place to create your Roofing business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Roofing businesses.

Below is a template to help you create each section of your Roofing business plan.

Executive Summary

Business overview.

Parker Roofing LLC is a new residential roofing company located in Columbus, Ohio. We provide multiple roofing services to the homeowners of Columbus, including installation, repair, maintenance, and replacement services. We know that other roofing companies in the area don’t follow through with their promises. They overcharge for their services and don’t always do the job properly. We aim to be the #1 roofing company in the area by providing the best customer service in the industry, charging affordable rates, and providing quality roofing services to every client.

Parker Roofing LLC is founded by Jonah Parker who has over twenty years of experience as a roofing contractor. He has worked for several other businesses and provided roofing services to hundreds of clients over the years. His extensive experience, customer service skills, and previous clientbase will ensure the business is a success.

Product Offering

Parker Roofing LLC will provide residential roofing services to homeowners in the Columbus, Ohio area. These services will include roof installation, maintenance, replacement, inspections, and repairs. We also install gutters and skylights. Parker Roofing LLC will utilize a variety of roofing materials, including solar tiles, clay tiles, shingles, silicone, metal, and more.

Customer Focus

Parker Roofing LLC will primarily serve homeowners living in Columbus Ohio. Columbus has a 44% home ownership rate, so many residents will require our services at some point. We will also work with real estate companies and property management companies who need roofing services for their residential properties.

Management Team

Parker Roofing LLC is run by Jonah Parker. Jonah has worked for several other roofing companies over the past twenty years and has created a loyal following of clients through his work. After working for other businesses, he is ready to utilize his skills, connections, and loyal customer base to create his own roofing company.

Success Factors

Parker Roofing LLC is primed for success by offering the following competitive advantages:

  • Quality roofing services for an affordable price.
  • Management team with extensive roofing experience and a focus on maintaining long-term relationships with customers.
  • Skilled team of roofing professionals who will get the job done right the first time.

Financial Highlights

Parker Roofing LLC is seeking $225,000 in debt financing to launch. The funding will be dedicated to the office build out, purchase of initial supplies, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

  • Office build-out: $50,000
  • Equipment and supplies: $50,000
  • Three months of overhead expenses (payroll, rent, utilities): $50,000
  • Marketing costs: $25,000
  • Working capital: $50,000

The following graph below outlines the pro forma financial projections for Parker Roofing LLC.

Parker Roofing LLC Pro Forma Financial Projections

Company Overview

Who is parker roofing llc.

  We primarily aim to serve homeowners living in the Columbus area, as they need professional and friendly experts when something goes wrong with their roof. However, we will also provide roofing services for real estate companies and property management companies who need roofing services for their residential properties.

Jonah recently conducted a market analysis and consumer survey to see if the business would be in high demand. The results from these were very positive, with many consumers saying that they would be interested in hiring the company’s services as soon as the business launches. Jonah immediately began to plan out his business after receiving the results and is now ready to launch Parker Roofing LLC.

Parker Roofing LLC History

After spending several years in the roofing industry, Jonah Parker has gained the knowledge, skills, and expertise necessary to start his own roofing business. In April 2023, he quit his job at his employer and incorporated Parker Roofing LLC as an LLC.

Since incorporation, Jonah has achieved the following milestones for Parker Roofing LLC:

  • Developed the company’s name, logo and website
  • Finished the list of services the company will provide
  • Determined equipment and inventory requirements
  • Found a potential office location

Parker Roofing LLC Services

Parker Roofing LLC will provide the following services:

  • Roof installation
  • Roof inspections
  • Roof replacements
  • Roof maintenance
  • Roof repair
  • Skylight installation
  • Gutter installation

Industry Analysis

Roofing is essential for every building. A sturdy roof protects residents from the elements, such as snow, rain, and sleet. Roofing is also necessary to prevent the natural elements from destroying a building from the inside out. The roofing industry is an essential industry, as very few buildings can thrive without a roof. This makes the industry highly profitable and provides market stability.

The roofing industry is expected to grow over the next several years. This is primarily due to the increase in housing construction, leading to millions of new homes being built and needing roofs. Demand is also high due to many older buildings needing roof repairs and replacements. According to Allied Market Research, the global roofing industry was valued at $102.4 billion in 2020 and is expected to grow at a CAGR of 4.3% from now until 2030. This moderate growth ensures the industry will remain profitable, so it is a great time for new roofing companies to enter the market.

Customer Analysis

Demographic profile of target market.

TotalPercent
    Total population1,680,988100%
        Male838,67549.9%
        Female842,31350.1%
        20 to 24 years114,8726.8%
        25 to 34 years273,58816.3%
        35 to 44 years235,94614.0%
        45 to 54 years210,25612.5%
        55 to 59 years105,0576.2%
        60 to 64 years87,4845.2%
        65 to 74 years116,8787.0%
        75 to 84 years52,5243.1%

Customer Segmentation

Parker Roofing LLC will primarily target the following customer profiles:

  • Real estate companies
  • Property management companies

Competitive Analysis

Direct and indirect competitors.

Parker Roofing LLC will face competition from other companies with similar business profiles. A description of each competitor company is below.

Smith & Smith Roofing

Smith & Smith Roofing has been a major residential roofing service for the Columbus area for the past forty years. Run by Charles and Jane Smith, the company employs over 100 roofing contractors and has helped install and replace hundreds of roofs for local residents. Though Smith & Smith will continue to be successful, they are a minor competitor because they only provide installation and replacement services. We will have a competitive advantage by offering repair, maintenance and other services to our clients.

Columbus Roofing Solutions

Columbus Roofing Solutions is a roofing contractor that exclusively installs roofs on newly constructed buildings. They install roofs for new homes in housing developments as well as new offices and other commercial businesses. They do not offer repair or maintenance services and they don’t make roofs for existing properties. Though we expect to compete heavily with Columbus Roofing Solutions for clients building new homes, we will not compete with them for our other customer segments.

Sturdy Roofs LLC

Sturdy Roofs LLC is a local roofing company that provides a variety of roofing services for both residential and commercial buildings. The company works with roofs of all styles and materials, but prioritizes the use of energy-efficient and green materials when possible. As such, they are extremely popular with upper market clients and those with the disposable income to make their property more environmentally friendly.

Though Sturdy Roofs LLC will maintain its success, their services price out many residents in need of roofing services. They also make most of their money through commercial contracts. We will not provide commercial roofing services, so we expect Sturdy Roofs LLC to be a minor competitor.

Competitive Advantage

Parker Roofing LLC will be able to offer the following advantages over their competition:

  • Pricing : Parker Roofing LLC will provide an array of roofing services that will be priced competitively and be more affordable than the competition.
  • Customer-Focus : Parker Roofing LLC’s focus will be on providing customer-focus service that prioritizes customer satisfaction and maintaining long-term relationships.
  • Management : Jonah has been extremely successful working in the roofing industry and will be able to use his previous experience to make clients feel comfortable with the process.

Marketing Plan

Brand & value proposition.

Parker Roofing LLC will offer the unique value proposition to its clientele:

  • Client-focused roof installation, restoration, and repair services, where the company’s interests are aligned with the customer.
  • Service built on long-term relationships and personal attention.
  • Quality services for affordable rates.

Promotions Strategy

The promotions strategy for Parker Roofing LLC is as follows:

Social Media Marketing

The company will have several social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of our crew as well as a list of the services we provide. The company will use targeted marketing to appeal to our target demographics.

SEO Website Marketing

Parker Roofing LLC will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local roofing services” or “Columbus roofing services”, Parker Roofing LLC will appear in the top three choices.

Advertisement

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. Parker Roofing LLC will advertise its services in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Parker Roofing LLC understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals and businesses by providing discounts on future services for every new client produced. This strategy will increase in effectiveness as time goes on.

The pricing of Parker Roofing LLC will be moderate and on par with competitors so customers feel they receive value when hiring our roofing services.

Operations Plan

Parker Roofing LLC will utilize the following operations plan. Operation Functions:

  • Jonah will be the Owner of Parker Roofing LLC. He will run the general operations of the company and provide roofing services to his initial clientbase. He will start off running the business on his own, but will gradually hire the following staff:
  • An Administrative Assistant who can answer phones, schedule appointments, and work on general administrative tasks.
  • An Accountant who will manage all client invoicing, billing, and payables.
  • A Marketing Assistant who will run all the marketing and promotions campaigns.
  • Several contractors who will provide quality roofing services.

Milestones:

Parker Roofing LLC will have the following milestones complete in the next six months:

  • 5/1/202X – Finalize lease agreement for office space
  • 6/1/202X – Office build out
  • 7/1/202X – Hire and train essential staff
  • 8/1/202X – Begin marketing campaign
  • 9/1/202X – Launch Parker Roofing LLC
  • 10/1/202X – Reach break even

Though Jonah has never run a business before, he has spent enough time in the industry to understand the operations and management aspects of running a roofing business. However, Jonah will hire several other staff to help provide roofing services as well as run other aspects of the business that Jonah is unfamiliar with.

Financial Plan

Key revenue & costs.

The revenue drivers for Parker Roofing LLC will come charging our clients for our roofing services.

The cost drivers for Parker Roofing LLC will include the overhead costs, salaries, cost of supplies, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

  • Number Of Clients:
  • Annual Lease: $25,000

Financial Projections

Income statement.

FY 1FY 2FY 3FY 4FY 5
Revenues
Total Revenues$360,000$793,728$875,006$964,606$1,063,382
Expenses & Costs
Cost of goods sold$64,800$142,871$157,501$173,629$191,409
Lease$50,000$51,250$52,531$53,845$55,191
Marketing$10,000$8,000$8,000$8,000$8,000
Salaries$157,015$214,030$235,968$247,766$260,155
Initial expenditure$10,000$0$0$0$0
Total Expenses & Costs$291,815$416,151$454,000$483,240$514,754
EBITDA$68,185 $377,577 $421,005 $481,366 $548,628
Depreciation$27,160$27,160 $27,160 $27,160 $27,160
EBIT$41,025 $350,417 $393,845$454,206$521,468
Interest$23,462$20,529 $17,596 $14,664 $11,731
PRETAX INCOME$17,563 $329,888 $376,249 $439,543 $509,737
Net Operating Loss$0$0$0$0$0
Use of Net Operating Loss$0$0$0$0$0
Taxable Income$17,563$329,888$376,249$439,543$509,737
Income Tax Expense$6,147$115,461$131,687$153,840$178,408
NET INCOME$11,416 $214,427 $244,562 $285,703 $331,329

Balance Sheet

FY 1FY 2FY 3FY 4FY 5
ASSETS
Cash$154,257$348,760$573,195$838,550$1,149,286
Accounts receivable$0$0$0$0$0
Inventory$30,000$33,072$36,459$40,192$44,308
Total Current Assets$184,257$381,832$609,654$878,742$1,193,594
Fixed assets$180,950$180,950$180,950$180,950$180,950
Depreciation$27,160$54,320$81,480$108,640 $135,800
Net fixed assets$153,790 $126,630 $99,470 $72,310 $45,150
TOTAL ASSETS$338,047$508,462$709,124$951,052$1,238,744
LIABILITIES & EQUITY
Debt$315,831$270,713$225,594$180,475 $135,356
Accounts payable$10,800$11,906$13,125$14,469 $15,951
Total Liability$326,631 $282,618 $238,719 $194,944 $151,307
Share Capital$0$0$0$0$0
Retained earnings$11,416 $225,843 $470,405 $756,108$1,087,437
Total Equity$11,416$225,843$470,405$756,108$1,087,437
TOTAL LIABILITIES & EQUITY$338,047$508,462$709,124$951,052$1,238,744

Cash Flow Statement

FY 1FY 2FY 3FY 4FY 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)$11,416 $214,427 $244,562 $285,703$331,329
Change in working capital($19,200)($1,966)($2,167)($2,389)($2,634)
Depreciation$27,160 $27,160 $27,160 $27,160 $27,160
Net Cash Flow from Operations$19,376 $239,621 $269,554 $310,473 $355,855
CASH FLOW FROM INVESTMENTS
Investment($180,950)$0$0$0$0
Net Cash Flow from Investments($180,950)$0$0$0$0
CASH FLOW FROM FINANCING
Cash from equity$0$0$0$0$0
Cash from debt$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow from Financing$315,831 ($45,119)($45,119)($45,119)($45,119)
Net Cash Flow$154,257$194,502 $224,436 $265,355$310,736
Cash at Beginning of Period$0$154,257$348,760$573,195$838,550
Cash at End of Period$154,257$348,760$573,195$838,550$1,149,286

Roofing Business Plan FAQs

What is a roofing business plan.

A roofing business plan is a plan to start and/or grow your roofing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Roofing business plan using our Roofing Business Plan Template here .

What are the Main Types of Roofing Businesses? 

There are a number of different kinds of roofing businesses , some examples include: Hot roofing, Metal roofing, Single ply roofing, and Shingling.

How Do You Get Funding for Your Roofing Business Plan?

Roofing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Roofing Business?

Starting a roofing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Roofing Business Plan - The first step in starting a business is to create a detailed roofing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your roofing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your roofing business is in compliance with local laws.

3. Register Your Roofing Business - Once you have chosen a legal structure, the next step is to register your roofing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your roofing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Roofing Equipment & Supplies - In order to start your roofing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your roofing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful roofing business:

  • How to Start a Roofing Company

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Roofing Business Plan Template

Written by Dave Lavinsky

start a roofing company

Roofing Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their roofing companies.

If you’re unfamiliar with creating a roofing business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a roofing business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your roofing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.  

Why You Need a Business Plan

If you’re looking to start a roofing business or grow your existing roofing company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your roofing business to improve your chances of success. Your roofing business plan is a living document that should be updated annually as your company grows and changes.  

Sources of Funding for Roofing Businesses

With regards to funding, the main sources of funding for a roofing business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for roofing companies.

How to Write a Business Plan for a Roofing Company

If you want to start a roofing business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your roofing business plan.  

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of roofing business you are running and the status. For example, are you a startup, do you have a roofing business that you would like to grow, or are you operating a chain of roofing businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the roofing industry.
  • Discuss the type of roofing business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of roofing business you are operating.

For example, you might specialize in one of the following types of roofing businesses:

  • Hot roofing: This type of roofer specializes in installing tar-based roofing materials.
  • Metal roofing: This type of roofer specializes in installing metal panels.
  • Single ply roofing: Singly ply roofers specialize in installing or replacing flat and foam roofs.
  • Shingling: This type of roofer specializes in installing or replacing shingles and tiles.

In addition to explaining the type of roofing business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of roofing projects completed, reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the roofing industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the roofing industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your roofing business plan:

  • How big is the roofing industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your roofing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your roofing business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of roofing business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.  

Finish Your Roofing Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other roofing businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of contractors that provide roofing services, large construction companies that provide roofing services, and retailers that offer do-it-yourself roofing products. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of roofing business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for customers to acquire your services?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a roofing business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of roofing company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide flat roofing, tile roofing, or shingling services? And, will you provide new installation only, or installation and repair services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your roofing company. Document where your company is situated and mention how the site will impact your success. For example, is your roofing business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your roofing marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your roofing business, including answering calls, scheduling roofing projects, billing and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your roofing business to a new city.  

Management Team

To demonstrate your roofing business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing roofing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a roofing business or successfully running a small medical practice.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you employ 5 roofers, and will each roofer complete one roofing project per day? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your roofing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a roofing business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease, photos of completed projects, or testimonials from happy customers.  

Writing a business plan for your roofing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and know everything you need about how to start a roofing company. You will understand the roofing industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful roofing business.  

Roofing Business Plan Template FAQs

What is the easiest way to complete my roofing business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your roofing business plan.

How Do You Start a Roofing Business?

Starting a roofing business is easy with these 14 steps:

  • Choose the Name for Your Roofing Business
  • Create Your Roofing Business Plan
  • Choose the Legal Structure for Your Roofing Business
  • Secure Startup Funding for Your Roofing Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Roofing Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Roofing Business
  • Buy or Lease the Right Roofing Business Equipment
  • Develop Your Roofing Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Roofing Business
  • Open for Business

Learn more about how to start your own roofing business .

Where Can I Download a Roofing Company Business Plan PDF?

You can download our Roofing business plan PDF here. This is a roofing company business plan PDF template you can use in PDF format.

Don’t you wish there was a faster, easier way to finish your Roofing business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how Growthink’s professional business planning advisors can create your business plan for you.  

Other Helpful Business Plan Articles & Templates

Business Plan Template For Small Businesses & Entrepreneurs

ProfitableVenture

Roofing Company Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Construction & Engineering Industry » Roofing Business

Are you about starting a roofing company ? If YES, here is a complete sample roofing business plan template & feasibility report you can use for FREE .

If you are thinking of starting a business with huge returns on investment, then one of your best bet is to venture into the real estate industry. Of course, there are several money spinning business opportunities in the real estate industry and one of them is to start a roofing company.

A Sample Roofing Company Business Plan Template

1. industry overview.

Players in the roofing contractors are involved in installing roofs, siding, sheet metal and roof drainage systems, such as downspouts and gutters.

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They also carry out activities such as also treating roofs (e.g. spraying, painting or coating), coppersmithing, tinsmithing, installing skylights, installing metal ceilings, flashing, ductwork and capping. Their jobs could be new work, additions, alterations, maintenance and repairs.

If you are a closer watcher of the Roofing Contractors industry, you will agree that the industry largely depends on demand from building construction activity in residential and nonresidential markets, both of which have been experiencing increase in demand over the last half a decade.

Combined with profit margin expansion, players in the Roofing Contractors industry have increased the scope of their operations to meet accelerating demand due to the housing recovery, causing employee and operator numbers to increase.

IBISWorld projects solid growth in revenue generated in the industry in the coming years, supported by increased investment in housing and commercial building. Increasing home valuations and higher per capita disposable income are also expected to boost consumer spending on home improvements services such as roofing and roofing maintenance et al.

The Roofing Contractors industry is indeed a large industry and pretty much active in most countries of the world. Statistics has it that in the united states of America alone, there are about 99,844 registered and licensed roofing companies scattered all across the United States responsible for employing about 247,447 and the industry rakes in a whooping sum of $38 billion annually.

The industry is projected to grow at 2.2 percent annual growth within 2011 and 2016. It is important to state that there is no establishment in this industry that has a lion market share. A recent report published by IBISWORLD shows that the Roofing Contractors industry is in the mature phase of its life cycle.

The report stated that the demand for roofing and siding installation and maintenance is closely related to cyclical fluctuations in building construction investment and property values. The report further stated that the industry revenue is subject to volatility based on the strength of its downstream construction markets.

As a result, the industry value added (IVA), a measure of the industry’s contribution to the overall economy, is projected to grow at an annualized 2.9 percent over the 10 years to 2022. In comparison, US GDP is projected to grow at an annualized 2.1 percent during the same period

The Roofing Contractors industry is highly regulated in the United States of America and anyone who aspires to start a roofing company must apply and obtain a license before they can legally operate in the industry.

Lastly, as a roofing company, it is very important to be creative, to be able to use your ideas to meet the rapidly changing needs of the society when it comes to properties; you should be able to convert the roof of a dilapidated building into a beauty of some sort if indeed you want to become a major player in the Roofing Contractors industry.

2. Executive Summary

Pius Whiteland® Roofing Company is a U.S. based and licensed roofing contractor company. Our head office will be located in a standard and centrally located office facility in the heart of Harrisburg–Pennsylvania.

Although our Head Office will be located in Harrisburg – Pennsylvania where we intend starting our operations, but we will open our branch offices in major cities in all regions of the United States of America – within the first five years of operation we would have set up our offices in the following locations; New York City, Los Angeles, Florida, North Dakota, Boston, Dallas and Washington.

Pius Whiteland® Roofing Company is going to be a self-administered and a self-managed roofing contractor company. We will engage in roofing contractor services such as installing ceramic or concrete tiles, slate or shingles, installing single-ply, built-up, metal, liquid and modified bitumen roofing systems,

Installing, repairing and replacing gutters and downpipes, installing sheet metal, replacing broken tiles and shingles, repairing capping in cement or acrylic mortar, applying roof sealer compounds and cleaning existing roof materials, installing engineered wood, brick, vinyl, aluminum and fiber cement siding, installing soffit under easement fascias, securing flashings and cappings and repairing leaks.

We will work towards becoming one of the largest roofing companies in the United States of America with active presence in major cities.

We are quite aware that roofing contractor business requires huge capital base, which is why we have perfect plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any opportunity that comes our way in the Roofing Contractors industry.

As part of our plans to make our customers our number one priority and to become one of the leading roofing company in the United States of America, we have perfected plans to adopt international best practices that can favorable compete with the best in the industry.

Pius Whiteland® Roofing Company have overtime perfected plans that will help us to become a specialist in turning the roofs in slums into beautiful cities and turning the roof of a run –down and dilapidated building into a master piece and that hopefully will be our brand and signature.

Pius Whiteland® Roofing Company will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Pius Whiteland® Roofing Company will be owned majorly by Pius Whiteland and his immediate family members. Pius Whiteland has a Degree in Building Engineering and he has worked with top construction companies in the United States of America for many years prior to starting his own business.

Other investors with same investment ideology whose name cannot be mentioned here for obvious reasons are going to be part of the business especially as it relates to pooling cash together for large contracts from the government and big corporations.

3. Our Products and Services

Pius Whiteland® Roofing Company is going to offer varieties of services within the scope of the Roofing Contractors industry in the United States of America. Our intention of starting our roofing company is to favorably compete with leading players in the Roofing Contractors industry both in the United States of America and in the world at large.

We are well prepared to make profits from the industry and we will do all that is permitted by the law in the United States to achieve our business goals, aim and ambition. Our business offerings are listed below;

  • Installing ceramic or concrete tiles, slate or shingles
  • Installing single-ply, built-up, metal, liquid and modified bitumen roofing systems
  • Installing, repairing and replacing gutters and downpipes
  • Installing sheet metal
  • Replacing broken tiles and shingles
  • Repairing capping in cement or acrylic mortar
  • Applying roof sealer compounds and cleaning existing roof materials
  • Installing engineered wood, brick, vinyl, aluminum and fiber cement siding
  • Installing soffit under easement fascias
  • Securing flashings and cappings and repairing leaks.

4. Our Mission and Vision Statement

  • Our Vision is to become the number one roofing contractor company in the whole of Harrisburg – Pennsylvania with active presence in major cities in the United States of America and Canada.
  • Our mission as a roofing contractor company is to develop a highly successful, profitable all round roofing contractor business which provides quality services in our community and to become a standard for an ideal roofing contractor company not only in the State of Pennsylvania but also throughout the United States of America and Canada where we intend sourcing for clients.

Our Business Structure

Our company’s structure is not entirely different from what is obtainable in the Roofing Contractors industry, as a matter of priority, we have decided to create a structure that will allow for easy growth for all our employees and also, we have created platforms that will enable us attract some of the best hands in the industry.

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our roofing company on the right business foundation. We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more depending how fast we meet our set target.

Pius Whiteland® Roofing Company is fully aware of the modus operandi in the Roofing Contractors industry, hence adequate provision and competitive packages has been prepared for independent marketing agents. Our marketing department will be responsible for managing this aspect of our business structure. Below is the business structure we will build Pius Whiteland® Roofing Company on;

  • Chief Executive Officer

Project Manager

  • Company’s Lawyer / Secretary

Admin and HR Manager

  • Roofing Services (Construction and Renovation) Engineers
  • Business Developer / Sales and Marketing
  • Customer Service Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (President):

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization
  • Reports to the board
  • Responsible for the planning, management and coordinating all projects on behalf of the company
  • Supervises roofing and renovation projects
  • Ensures compliance during project executions
  • Provides advice on the management of projects
  • Responsible for carrying out risk assessment
  • Uses IT systems and software to keep track of people and progress of ongoing projects
  • Responsible for overseeing the accounting, costing and billing of every project
  • Represent the organization’s interest at various stakeholders’ meetings
  • Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied.

Company’s Lawyer / Secretary / Legal Counsel

  • Responsible for drawing up contracts and other legal documents for the company
  • Consults and handles all corporate legal processes (e.g. intellectual property, mergers & acquisitions, financial / securities offerings, compliance issues, transactions, agreements, lawsuits and patents et al)
  • Develops company policy and position on legal issues
  • Researches, anticipates and guards company against legal risks
  • Represents company in legal proceedings (administrative boards, court trials et al)
  • Plays a part in business deals negotiation and take minutes of meetings
  • Responsible for analyzing legal documents on behalf of the company
  • Prepares annual reports for the company
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.

Roofing (Renovations / Construction) Engineers

  • Responsible for handling core services such as installing ceramic or concrete tiles, slate or shingles, installing single-ply, built-up, metal, liquid and modified bitumen roofing systems, installing, repairing and replacing gutters and downpipes, installing sheet metal, replacing broken tiles and shingles, repairing capping in cement or acrylic mortar, applying roof sealer compounds and cleaning existing roof materials, installing engineered wood, brick, vinyl, aluminum and fiber cement siding, installing soffit under easement fascias, securing flashings and cappings and repairing leaks.
  • Establishes and enforces company’s engineering and construction standards
  • Ensures that roofing renovation / construction work meets or exceeds standards within a designated geographic area.
  • Provides overall direction on assigned roofing projects; reviews and makes recommendations on planning and design of projects; negotiates contracts or participates in contract negotiations; monitors day‐to‐day progress and activities on project construction sites.

Marketing and Sales Executive / Business Developer

  • Identify, prioritize, and reach out to new partners, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Responsible for supervising implementation, advocate for the customer’s need s, and communicate with clients
  • Finds and qualifies land for development based on company’s land requirements; maintains a land search database; initiates discussions with property owners about the possible sale of property
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents the company in strategic meetings
  • Helps to increase sales and growth for the company
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managers with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for the company
  • Serves as internal auditor for the company

Front Desk / Customer’s Service Officer

  • Receives Visitors / clients on behalf of the organization
  • Receives parcels / documents for the company
  • Handles enquiries via e-mail and phone calls for the organization
  • Distributes mails in the organization
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the line manager in an effective and timely manner
  • Consistently stays abreast of any new information on the company’s promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

The fact that roofing contractor business is a very rewarding business does not mean that there are no challenges in the industry.

Starting a roofing contractor business in the United States of America comes with its own fair share of challenges, you would have to abide by the law and also compete with loads of other entrepreneurs in the construction industry business value chain who also are interested in making a living and building a business in the US.

In order to compete favorably in the Roofing Contractors industry as a roofing company we have been able to hire the services of tested and trusted business and HR consultants to help us conduct critical SWOT analysis for us. We intend maximizing our strengths, explore all opportunities we will come across, properly manage our weakness and confront our threats.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Pius Whiteland® Roofing Company;

Some of our strength that we will be bringing to the table in the Roofing Contractors industry is our robust relations with homeowners, construction companies and properties investment moguls in the whole of the United States of America.

Our access to funding and also, we have a team of experts who have cut their teeth in the construction and roofing contractor industry. We can boast of having a team that has what it takes to grow a new business from scratch to profitability within record time.

As a newbie in the Roofing Contractors industry, we might have some challenges competing with big time property developers and other roofing companies that have been in the industry for many years; that perhaps is part of our weakness.

  • Opportunities:

The opportunities in the Roofing Contractors industry especially as a roofing company is massive considering the numbers of homeowners who have the financial capacity to renovate their homes as at when due and people who are forced to repair or maintained the roofs of their building due to leakages. We are well – positioned and ready to take advantage of any opportunity that comes our way.

Some of the threats that we are likely going to face as a roofing company are unfavorable government policies , and global economic downturn; global economic downturn usually affect spending power and the construction industry cum roofing contractors line of business is known to encounter decline in sales and profits during this period.

There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

  • Market Trends

If you are a closer watcher of the trends in the Roofing Contractors industry, you will agree that the industry largely depends on demand from building construction activity in residential and nonresidential markets, both of which have been experiencing increase in demand over the last half a decade.

Another obvious trend that is common in the Roofing Contractors industry in the United States of America is that most of them are improvising on more means of making money in the construction industry and as matter of fact they are also acting as building contractors amongst many other functions that they are involved in.

Lastly, one thing is certain for every roofing company; if they are hardworking, creative and proactive, they will always generate enough income to meet all their overhead and operational cost, keep their business going without struggle and make reasonable profits from all business deals that they are involved in.

8. Our Target Market

As a roofing company, our target market cuts across contractors and people (home owners) of different class and people from all walks of life.

We are coming into the Roofing Contractors industry with a business concept that will enable us work with the highly – placed people in the country and at the same with the lowly placed people who are only interested in renovating their roofs, fixing new roofs or repairing old roofs at an affordable price.

As a matter of fact, our target market is the whole of the United States of America and we have put plans in place to recruit freelance agents (brokers) nationally to represent our business interest wherever they are located in the United States of America. Below is a list of the people and organizations that we have specifically design our products and services for;

  • Construction companies
  • Corporate organizations
  • Home Owners
  • Properties Owners
  • The government of the United States of America (Government contracts)
  • Managers of public facilities

Our competitive advantage

No doubt, the Roofing Contractors industry is indeed a very prolific and highly competitive industry. Clients will only hire your services if they know that you can successfully help them build new roof over their building or fix and repair existing roofs to fit into the picture of the ideal home they have in mind.

We are quite aware that to be highly competitive in the Roofing Contractors industry means that you should be able to deliver consistent quality roofing repairs, maintenance and fixing jobs and you should be able to meet the expectations of your clients at all times.

Pius Whiteland® Roofing Company might be a new roofing company in the roofing contractor industry, but the management team and the owner of the business are considered gurus in the industry, professional who have what it takes to grow a business from scratch to become a top brand within the shortest time possible.

They are people who are core professionals, licensed and highly qualified, people that can successfully help her clients handle any roofing related jobs to fit into the ideal picture of a 21 st century facility. These are part of what will count as a competitive advantage for us.

Aside from our robust experience and expertise of our team of experts, we have a very strong online presence that will enable us attract clients from all across the United States of America.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups roofing companies in the United States) in the industry.

It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives. We will also engage freelance marketing agents on a commission level to help us market our services.

9. SALES AND MARKETING STRATEGY

  • Sources of Income

Pius Whiteland® Roofing Company is established with the aim of maximizing profits in the roofing contractors cum construction industry.

We have successfully built a vibrant construction and real estate network that covers the whole of the United States of America so as to help us build a profitable business. Below are the sources we intend exploring to generate income for Pius Whiteland® Roofing Company;

  • Securing flashings and cappings and repairing leaks

10. Sales Forecast

It is a known fact that as long as there are construction jobs going on and there are home owners in the United States of America, there will always be need to for them to fix new roofs, repair and maintain leaking and hold roofs from time to time to conform with the trends in the neighborhood or city. Hence the demand for the services of roofing contractor companies to help them solve these needs.

We are well positioned to take on the challenges that are synonymous to roofing contractor businesses in the United States, and we are quite optimistic that we will meet out set target of generating enough income / profits from the first month or operations and grow the business beyond Harrisburg – Pennsylvania to other states in the United States of America within record time.

We have been able to critically examine the real estate market cum roofing contractors line of business and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions peculiar to similar start – ups in the United States of America;

Below are the sales projections for Pius Whiteland® Roofing Company it is based on the location of our business and the services within the real estate and construction industry that we will be offering;

  • First Fiscal Year-: $500,000
  • Second Fiscal Year-: $1.2 million
  • Third Fiscal Year-: $1.7 million

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same additional services as we do within the locations where we have a strong business presence.

Please note that the above projection might be lower and at the same time it might be higher since some factors are beyond our control.

  • Marketing Strategy and Sales Strategy

We quite mindful of the fact that there are stiffer competitions in the roofing contractors market in the United States of America, hence we have been able to hire some of the best business developer to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. The training is not restricted to only our full – time employees but also all our freelance contractors that are scattered all over the United States of America.

Our goal is to become one of the leading roofing companies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force in the industry. Pius Whiteland® Roofing Company is set to make use of the following marketing and sales strategies;

  • Introduce our business by sending introductory letters alongside our brochure to stake holders in the construction industry, the real estate industry and also property owners and potential clients through the United States of America
  • Promptness in bidding for government contracts and other contracts as it relates to roofing contractor jobs
  • Advertise our business in real estate / properties magazines and websites
  • List our business on yellow pages (local directories)
  • Attend real estate related expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to successfully work with their budget
  • Leverage on the internet (social media platforms) and our official website to promote our business
  • Encourage word of mouth marketing especially when we have a home for sale
  • Join local chambers of commerce and industries with the aim of networking and marketing our services.

11. Publicity and Advertising Strategy

We have been able to work with our consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the roofing contractors cum construction industry by storm which is why we have made provisions for effective publicity and advertisement of our company. Below are the platforms we intend to leverage on to promote and advertise our roofing contractor business;

  • Place adverts on both print and electronic media platforms
  • Place our flexi banners with our company’s logo and contacts in every property we put up for sale
  • Sponsor relevant TV shows so as to be able to communicate our brand and what we do
  • Maximize our company’s website to promote our business
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, LinkedIn, Badoo, Google+ and other platforms (real estate online forums) to promote our business and list our properties for sale and for lease.
  • Install our Bill Boards on strategic locations in Harrisburg – Pennsylvania and key cities in the United States of America
  • Distribute our fliers and handbills in constructions sites and other targeted areas from time to time
  • Attend landlord and residence association meetings with the aim of networking and introducing our business.
  • Ensure that all our workers wear our branded shirts and all our vehicles and ambulances are well branded with our company’s logo et al.

12. Our Pricing Strategy

Part of our business strategy is to ensure that we work within the budget of our potential clients to help them fix new roofs or maintained and repair old roofs to meet their expectations.

Since we are not directly in control of the pricing system as it relates to roofing materials, we can only abide by what is obtainable when it comes to fixing a price for roofing fixing, repairs and maintenance contract. But one thing is certain, we will ensure that we deliver excellent jobs when have we are contracted to do so.

Lastly, we will ensure that we keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance.  In addition, we will also offer special discounted rates to our clients from time to time especially when they recommend clients to us.

  • Payment Options

The payment policy adopted by Pius Whiteland® Roofing Company is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America. Here are the payment options that Pius Whiteland® Roofing Company will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via credit cards / Point of Sale Machines (POS Machines)
  • Payment via online bank transfer
  • Payment via check
  • Payment via mobile money transfer
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for services rendered.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a roofing contractor company; it might differ in other countries due to the value of their money. However, this is what it will cost us to set up Pius Whiteland® Roofing Company in the United States of America;

  • The cost for office remodeling (construction of racks and shelves) – $20,000.
  • Cost for payment of rent for a suitable Office facility with enough space in Harrisburg – Pennsylvania for 12 month at $1.76 per square feet in the total amount of – $105,600.
  • The budget for insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $5,400.
  • The cost for computer software apps (Accounting Software, Payroll Software, CRM Software, Microsoft Office, QuickBooks Pro, drug interaction software, Physician Desk Reference software) – $7,000
  • The cost for hiring Consultant – $2,500.
  • The budget for permits and license – $2,000
  • The total fee for incorporating the business in The United States of America – $750.
  • The cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $15,000
  • Other start-up expenses including stationery ( $500 ) and phone and utility deposits ($2,500 ).
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
  • The cost of Launching our official Website – $600
  • Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $5,000

Going by the report from the market research and feasibility studies conducted, we will need over two hundred and fifty thousand ( 250,000 ) U.S. dollars to successfully set – up a small scale but standard roofing contractor company in the United States of America. Please note that the salaries of all our staff members for the first month is included in the expenditure.

Generating Funds / Startup Capital for Pius Whiteland® Roofing Company

Pius Whiteland® Roofing Company is a business that will be owned and managed by Pius Whiteland, his immediate family members and other business partners. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from family members $20,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Pius Whiteland® Roofing Company is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our roof fixing, maintenance and repair services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Pius Whiteland® Roofing Company will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Renting of Office Facility and remodeling the facility in Harrisburg – Pennsylvania: Completed
  • Conducting Feasibility Studies: Completed
  • Generating capital from the CEO / President and Business Partners: Completed
  • Applications for Loan from our Bankers: In Progress
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents and other relevant Legal Documents: In Progress
  • Design of The Company’s Logo: Completed
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
  • Creating Official Website for the Company: In Progress
  • Creating Awareness for the business (Business PR): In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with constructions companies, government contractors, landlord associations and other key players in the industry (networking and membership of relevant real estate bodies): In Progress

From idea to reality: Steps to starting a successful roofing business

From idea to reality: Steps to starting a successful roofing business

Amy Wilder Community Manager

Nov 14, 2023

You’re tired of working for someone else and want to be your own boss. You’ve also got a pretty good head for heights and are quite good with your hands. Starting your own roofing company could be a great way to develop a successful business.

This guide will walk you through the essential steps to starting your own roofing business, from developing your business plan to winning your first clients and everything in between. By the end, you’ll have the knowledge and confidence to start building the business you’ve always wanted.

Evaluating the opportunity: is starting a roofing business right for you?

Roofing can be a lucrative field, with replacing the roof on residential homes costing $11,500 on average, and sometimes as much as $80,000. However, it also requires physical labor and the ability to solve complex problems. Here are some things to consider before starting a roofing business.

The pros to starting a roofing business:

  • High demand. Roofs always need repairs and replacements, so there’s constant work.
  • Low startup costs. You don’t need an office or expensive equipment to get started.
  • Flexible schedule. You can set your own hours and work as much or as little as you want.

The cons to starting a roofing business:

  • Physically demanding. Roofing requires a lot of climbing, lifting, and manual labor, which can take a toll on your body.
  • Seasonal work. Although roofing needs attention year-round, the majority of work takes place during the warm summer months. You’ll need to plan for slower periods.
  • Liability concerns. As with any contracting work, you’ll risk accidents, injuries or property damage, so you’ll need proper insurance and safety measures.

Obtaining proper licensing and permits: navigating regulations for roofing contractors

Proper licensing and permits are an essential step when starting your own roofing business. Here’s what you’ll need to do to operate legally.

Do your research

Check with your state’s licensing board to determine what licenses or certifications are required to run a roofing business. Many states require a general contractor’s license, like California’s C-39 Roofing Contractor license. Some states now require roofing-specific licenses, like Alabama’s roofer license. Make sure you understand all the requirements before proceeding.

Obtain the necessary licenses

Once you know what’s needed, apply for and earn the required licenses or certifications. This typically involves passing an exam that checks your roofing knowledge and skills. Many states require a certain amount of experience, so you may need to work under a licensed roofing contractor first before applying for your own license.

Apply for permits

For each roofing job, you’ll need to obtain the proper building permits from your city or county clerk’s office. Requirements vary in each location, so check with your local municipality. Permits ensure your work meets building codes and safety standards. Failure to obtain permits can result in legal trouble, so make this a priority for every job.

Renew and remain in good standing

Most licenses and certifications need to be renewed periodically, often every 2-4 years. Stay up to date with renewal requirements to keep your credentials active. It’s also important to maintain a good reputation by providing quality work and service. Unresolved complaints or legal violations can jeopardize your licensing status.

Building a business plan: setting your roofing company up for success

A solid business plan is essential for turning your roofing company idea into a reality. Here’s what you need to build a convincing business plan.

1. Consider your market

Start by evaluating your target market and ideal customers. Will you serve residential or commercial clients? What is your competitive advantage? Low cost? Premium service? Niche expertise?

2. Estimate your finances

Develop financial projections, including income statements, cash flow , balance sheets, and key metrics to track growth. Estimate costs to get started like vehicles, tools, marketing, and insurance. Seek funding through small business loans, crowdfunding, or investors.

3. Create a marketing plan

Next, plan how you’ll promote your business and reach new clients. Include a professional website, social media profiles, and targeted online ads, as well as traditional methods like direct mailers, home show booths, and networking. Think about your sales strategies, like offering free inspections or financing options.

4. Set clear goals

Laying out concrete goals and actionable steps will set your new roofing business up for success. Set both short and long term goals, like gaining 5 new clients per month or expanding into new areas within 5 years. Break down goals into actionable steps, and review/revise as needed.

Managing operations: key areas to focus on when starting a roofing business

Once you have your business plan in place, it’s time to work out how to manage the day-to-day operations of your new roofing company. Successful roofing businesses establish effective systems and processes to keep things running smoothly, so here are some tips to bear in mind.

Find a space to set up your office and store equipment and materials. Look for an affordable option to start, like renting office space or a warehouse, but make sure it provides easy access for your work trucks and crews. You can always expand into your own building as the business grows.

Don’t take shortcuts when it comes to equipment. Instead, invest in high-quality equipment, tools, work vehicles, and safety gear that enables you to do the job safely and accurately. Regular maintenance and replacement schedules will keep your crews working efficiently.

Policies and procedures

Develop clear policies and document key procedures for all areas of your operations. This helps ensure consistency and high quality work, while also increasing trust among your customers. Provide thorough training for all employees so that they all know about your business’ ethos and principles.

An efficient scheduling system is essential for completing jobs on time and keeping customers happy. Most roofing companies use online scheduling software to plan estimates, book work orders, schedule crews, and track material deliveries. As your business expands, robust scheduling tools become even more critical to your success.

Set up a solid accounting system to properly manage your finances, including invoicing, accounts payable and receivable, payroll, taxes, and more. Many roofing business owners rely on software like QuickBooks to simplify their accounting and save them time on balancing the books.

Customer service

Provide outstanding customer service at every touchpoint. From your first contact and estimate, through the actual work and any follow-up needed, make sure your customers feel valued and respected. Build genuine, long-term relationships and your business will thrive through word-of-mouth and repeat customers.

Focusing on these key operational areas will set your new roofing company up for success. Keep tweaking and improving systems over time based on feedback and experience.

Attracting customers: marketing and sales strategies for new roofing companies

Once your roofing business is up and running, it’s time to start attracting customers. Here are several effective strategies to gain new clients and keep the jobs rolling in.

Run a referral program

Offering referral bonuses or discounts is one of the best ways for new roofing companies to get new customers. Provide incentives for your happy clients to spread the word about your business, like a discount for every customer they refer. This way they get benefits, and you gain high-quality leads from trusted referrals.

Build your brand

Craft a unique brand for your roofing company with a recognizable logo and color scheme, and showcase it on all your marketing materials, including your social media profiles, website, business cards, company vehicles, and more. When you maintain a consistent image and message across all channels, it helps potential customers remember your business, and builds familiarity and trust.

Social media marketing

Every business needs an active social media presence nowadays. Set up profiles on Facebook, Instagram, and LinkedIn to engage with your local community. Post photos of your work, share tips for roof care and maintenance, and promote current job openings to build your online reputation. It’s also important to respond to comments and messages promptly, to provide good customer service.

Search engine optimization

Optimize your company’s website to rank higher in search engines like Google, because higher rankings mean more visibility and traffic to your site. Focus on including keywords like “roofing company” with your city name in page titles, content, image alt text, and metadata. Update your blog regularly with helpful posts related to roofing, to give search engines more content to index.

Traditional advertising

Don’t forget tried-and-true advertising methods like lawn signs, billboards, and radio and print ads. You can place signs at your work sites to raise brand awareness , and sponsor community events to reach potential clients. While technology has changed marketing, traditional advertising still has its place, especially for local service businesses.

With a combination of new and traditional strategies, you’ll be well on your way to building a successful roofing company and attracting a steady flow of new customers.

Start a successful roofing business

Starting any company is challenging, but it can also be rewarding. Lay the groundwork by researching the licenses you need and creating a business plan, then develop marketing strategies and operational policies. With plenty of hard work and motivation, you’ll be able to start a successful roofing business and enjoy a steady income.

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Roofing Business Plan Template & Guidebook

A well-crafted business plan is essential to achieving success in the roofing industry. The #1 Roofing Business Plan Template & Guidebook provides entrepreneurs with a comprehensive resource to help them create a plan that will stand out among their peers. This guidebook is filled with valuable tips, templates and advice to help individuals create an effective business plan that will set them up for success. It covers every element of the planning process, from developing your mission statement to creating a marketing strategy and creating financial projections. With this resource at hand, aspiring business owners can equip themselves with the tools necessary to turn their dreams into reality.

roofing sheet business plan

Get worry-free services and support to launch your business starting at $0 plus state fees.

  • How to Start a Profitable Roofing Business [11 Steps]
  • 10+ Best & Profitable Roofing Business Ideas [2023]
  • 25 Catchy Roofing Business Names:

How to Write a Roofing Business Plan in 7 Steps:

1. describe the purpose of your roofing business..

The first step to writing your business plan is to describe the purpose of your roofing business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a roofing business:

Our mission at XYZ Roofing is to provide high-quality roofing services with exceptional customer service, utilizing cutting-edge technology and materials to ensure safe and reliable roofing solutions. We strive to create strong, lasting relationships with both our clients and our industry partners that will lead to increased value for all.

Image of Zenbusiness business formation

2. Products & Services Offered by Your Roofing Business.

The next step is to outline your products and services for your roofing business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

  • What is my business?
  • What are the products and/or services that I offer?
  • Why am I offering these particular products and/or services?
  • How do I differentiate myself from competitors with similar offerings?
  • How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

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3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your roofing business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your roofing business includes the following elements:

Target market

  • Who is your target market?
  • What do these customers have in common?
  • How many of them are there?
  • How can you best reach them with your message or product?

Customer base 

  • Who are your current customers? 
  • Where did they come from (i.e., referrals)?
  • How can their experience with your roofing business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

  • How does it work, what features does it have, and what are its benefits?
  • Can anyone use this product or service regardless of age or gender?
  • Can anyone visually see themselves using this product or service?
  • How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

  • Which companies are competing with yours today (and why)? 
  • Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
  • What specific advantages does each competitor offer over yours currently?

Marketing channels

  • Which marketing channel do you intend to leverage to attract new customers?
  • What is your estimated marketing budget needed?
  • What is the projected cost to acquire a new customer?
  • How many of your customers do you instead will return?

Form an LLC in your state!

roofing sheet business plan

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

  • The equipment and facilities needed
  • Who will be involved in the business (employees, contractors)
  • Financial requirements for each step
  • Milestones & KPIs
  • Location of your business
  • Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a roofing business?

  • Safety equipment, such as hard hats, boots, goggles, and gloves
  • Tools, such as a hammer, a pry bar, nail sets, hand saws, and screw guns
  • Roofing materials such as shingles, nails, flashing material and sealants
  • Dumpster or waste disposal services
  • Climbing harnesses and ladders
  • Certificates or permits from local authorities to carry out roofing work in the area

5. Management & Organization of Your Roofing Business.

The second part of your roofing business plan is to develop a management and organization section.

This section will cover all of the following:

  • How many employees you need in order to run your roofing business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
  • The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
  • How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Roofing Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a roofing business varies based on many different variables, but below are a few different types of startup costs for a roofing business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your roofing business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your roofing business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your roofing business plan:

  • Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
  • Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
  • Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
  • Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
  • Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
  • Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

roofing sheet business plan

Frequently Asked Questions About Roofing Business Plans:

Why do you need a business plan for a roofing business.

A business plan for a roofing business is important because it allows you to create a comprehensive plan for how your company will operate and succeed. It outlines key areas such as your target market, services offered, pricing strategy, marketing efforts, employee training and development, and financial plans. A business plan also helps you secure financing from banks and other potential investors.

Who should you ask for help with your roofing business plan?

You should ask a professional business consultant or an attorney who specializes in small business formation and development for help with your roofing business plan. They can provide expert advice on forming and running a successful roofing business. Additionally, it may be helpful to research online resources or check out local business networks for support.

Can you write a roofing business plan yourself?

Writing a business plan can be a daunting task, but it is an important step in starting and running a successful roofing business. To write a comprehensive business plan, research the roofing industry and your local market, create financial projections, and define your competitive advantages. You'll also want to include ideas for marketing, customer service, and other operational elements. A professional business consultant can help you with this process if needed.

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Table of Contents:

Plan Not to Fail

Get an accountant, establish your costs, set your price, register your business, insure your future, set up shop, round up your equipment, choose your suppliers, hire your crew, train your new hires, sharpen your sales skills.

  • Create a Good – Looking Sales Kit

Select Your Method of Payment

Promote your business, words to the wise, how to start your own roofing business while avoiding the mistakes made by so many.

How to Start Your Own Roofing Business

So many roofing companies close their doors before they even get going. Yet, starting a roofing business is not hard to do when you can spot and avoid the pitfalls.

In summary, here’s how to start your roofing business successfully:

  • Plan Not to Fail . With all the lists of what to do, what to get and where to get it, how come more new roofing businesses fail than succeed? Avoid error #1. Hire an accountant.
  • Know Before You Go . It’s vital to see how much it’s going to cost before you start your roofing business. Only then will you know how much you’ll need to stay afloat and turn a profit. Establish costs and pricing.
  • Protect Yourself . Select sole proprietorship, partnership, corporation or LLC (limited liability company). Consult your accountant and your insurance agent. Register, license and insure your roofing business .
  • Don’t Overspend . A desk in your spare room, basement or garage and a phone in your pocket will get you rolling. Buy tools only as roofing jobs require them. Ignore new equipment when used will do.
  • Recruit Wisely . You want roofers who know at least as much about roofing as you do. You’ll most easily find them in and around roofing supply stores. Hire the best and fire the rest.
  • Sell Well. Your future depends on how well you sell. Honing your sales skills at every opportunity is time well spent. The better you are, the bigger you’ll be. Create a great looking sales kit.   
  • Promote Without Advertising . There are lots of things you can do before spending on advertising. Entire businesses have been built on truck and lawn signs. Invest in your signage.
  • Don’t Bite Off More than You Can Chew . Learn from those who’ve been there, done that. Pursue only low-liability jobs you know you can do profitably. Decline high-risk work.

With all the available online advice, all the lists of what to do, what to get and where to get it, how come more new roofing businesses fail than succeed? The answer, like all truths, is simple. Because nobody points out the pitfalls .

Once you’ve decided to go into the roofing business, the first thing you need to do is avoid the biggest pitfall of all and …

It’s the secret ingredient you need from day one.

Meet with a good accountant, perhaps one referred by a trusted friend, and involve that person right from the start. Then — before you spend a cent on equipment — create a plan that clearly states your business goals and how you intend to achieve them.

How to Start Your Own Roofing Business

You could also contact a business consultant or check in with the U.S. Small Business Administration (SBA) or the Canadian Federation of Independent Business (CFIB); but the first thing they’ll likely tell you is, “Get an accountant.”

You have to know before you go.

It is absolutely essential to determine how much it’s going to cost before you start your roofing business. Direct costs like materials and labor are easy enough to figure out, but soft costs such as administrative and marketing expenses must be considered in order to merely break even.

How to Start Your Own Roofing Business

With your accountant, work out the cost of everything:

  • Registration.
  • Operational expenses, including labor wages and salaries.
  • Small website.
  • Promotional material, including signage and stationery.
  • Administration.
  • Commercial premises if other than your home.

Open a business bank account for your roofing company. Job deposit checks can be used to cover material costs as you move forward.

The numbers have to make sense.

With your total costs known, you can now add mark-up for profit. Comparison to local competition might show that some roofing companies are higher priced and some are lower priced than you need to charge. The point is to sell at the price you need to get to ensure turning a profit and here’s where some extra help can make all the difference.

In addition to your accountant, look for a mentor who has been there before you and succeeded. Roofing manufacturers like IKO will be only too pleased to help and they are not in competition with you. On the contrary, it is in their best interest to see you succeed and they have the experience to do precisely that.

Set things up well with the government.

When registering your roofing business, it’s also a good idea to register a “doing business as” (DBA) name. A catchy trade roofing business name can carry far more commercial value than a family name when it comes time to sell in the future.

How to Start Your Own Roofing Business

Decide whether you want to be a sole proprietorship, partnership, corporation or limited liability company (LLC). Consult with a lawyer in your area to see which entity is best for you.

Register in the U.S  Register in Canada

Get the authorization you need to operate.

Contracting licenses for roofing businesses differ for each jurisdiction. To determine requirements in your area, check with state/provincial authorities.

Local business permits may be required for each municipality you work in. Contact city hall to find out and obtain such permits when needed. Local government bodies might also demand approvals on zoning, planning and safety inspections.

Protect your investment.

Roofing is a rugged business in which accidents and injuries can and do occur. Insurance provides the means to financially protect your company, your employees, your customers and yourself against damage to life and limb, destruction of property and lawsuits.

While you will always need general liability insurance, each state and province have different insurance requirements for roofing contractors. To ensure the protection you need for your roofing company’s security, these are the types of insurance you should examine with your insurance agent:

How to Start Your Own Roofing Business

  • General Liability Insurance – Covers damage and injury to parties other than your employees.
  • Workers’ Compensation – Covers work-related injuries to employees. Requirements vary from state to state, dependent on number of employees. This is required in all provinces.
  • Professional Liability Insurance – Protects your business against lawsuits.
  • Personal Liability Insurance – Protects you in case of injury.
  • Vehicle Insurance – Protects your work vehicles.
  • Equipment Insurance – Protects your investment in tools and equipment.

You don’t need a complete office to start.

A desk, a phone and some basic stationery can get your roofing business rolling. Use the planner function in your phone to schedule customer appointments.

How to Start Your Own Roofing Business

  • Set up space in your spare room, basement or garage.
  • Install a business phone or record a professional message for your personal phone.
  • Add an email address dedicated to your roofing company.
  • Order or create Estimate and Invoice forms online.

Never mind new when used will do.

Equipment and tools to start a roofing company will depend on the type of roofing you provide. Residential roofing is cheaper and the easiest way to start. Commercial requires more capital .

Equipment will probably account for the largest portion of your startup costs. So, buy tools as jobs require them and never spend more than you have to during startup. Don’t buy a new truck when an old one will do. You may be able to get a good used one for under $10k.

How to Start Your Own Roofing Business

Here are some basic items you may need:

  • Safety harness .
  • Hand tools such as a shingle hatchet .
  • Power ladder (optional).

Meet all those nearest you and take your pick.

Decide the type of roofing material you want to work with. Asphalt shingles are recommended to begin with; they are the most common and most in demand.

You can purchase builder-grade shingles for quality installation or premium laminated shingles , which typically cost more, but look better, usually offer a longer limited warranty term, and may allow you to sell jobs for more money.

Now talk to the roofing suppliers in your area. Check to see if they’ve got what you need, if there’s a delivery or rooftop charge, that you can buy on credit, and look for special rebates or promotions from manufacturers. Go with the supplier that best fits your needs.

Hire carefully, retain the best.

How to Start Your Own Roofing Business

One of the best ways to hire new roofer employees is to talk to the people who come in and out of supplier stores. You preferably want people who know at least as much about roofing as you do, and this is exactly where you’ll find them. Ads on Craigslist can also pay off. Hire carefully, checking credentials, then keep the best and release the rest.

When hiring employees, you can apply for payroll accounts through the Internal Revenue Service or Canada Revenue Agency website.

Do it while they earn money for you.

By all means train your employees on the job where you can watch and correct them. As their skills improve, so does their value to your business while they continue to make money for you in the process. You will also need to place high importance on safety training.

How to Start Your Own Roofing Business

You’ll find roofer safety issues in the U.S. thoroughly addressed at www.osha.gov . In Canada, the “Working at Heights” Training Course is required for all roofers in Ontario and Newfoundland and Labrador, with regulations for the entire country posted at www.fallpro.com .

Your future depends on how well you sell.

You’ll be wearing every hat from director to driver when you first start your roofing business. But your most important role is going to be sales. Honing your sales skills at every opportunity will be time well spent. The better you are, the bigger you’ll be.

How to Start Your Own Roofing Business

Create a Good-Looking Sales Kit

Show what you’ve done in the past.

How to Start Your Own Roofing Business

For sales presentation purposes, keep a record of your customers, the jobs you’ve done, where you did them and ask for reviews with permission to publish. Make an attractive presentation folder containing photos and references that you can show with pride – “before and after” pictures of some roofs you’ve installed can be a great visual sales tool. Create a gallery of best work on your phone or iPad as you go.

Start with cash.

With everything in place, you now need to decide how you want to be paid. Cash and perhaps checks are definitely a smart way to start.

As your business grows, you can appeal to more customers by accepting credit and debit cards. This is easily done by contacting your bank and opening a merchant account. In the US, you might also consider the latest trend of working with a finance company like GreenSky to offer preapproved loans for your customers.

Don’t pay for advertising till you’ve maxed everything else.

To get those roofing jobs coming in, there’s so much you can do before spending money on advertising. Some of the cheapest strategies would involve:

How to Start Your Own Roofing Business

  • Well-signed vehicle – big name, big phone number and web address.
  • Small mobile phones website, which you can create by filling in online templates.
  • Lawn signs — same as your truck signage — for every roofing site.
  • Free business listing on Google and other online directories.
  • Registering with HomeAdvisor/HomeStars . The more reviews you get, the more customers you attract. Tell prospects “Look us up on HomeStars.”
  • Free Craigslist ads.

Your next step up the sales ladder would be to create, print and distribute door-to-door flyers throughout every area in which you work.

Don’t bite off more than you can chew.

  • Make your roofing equipment pay for itself before you buy more.
  • Pursue only those jobs you can profitably complete.
  • Focus on low liability sloped roofs and less on flat roofs, which may require open-flame torches.  

Don’t ignore the off-season.

If you’re going to do business in a four-season climate, figure out how you’ll stay solvent during the downtime. Options to consider include:

  • Set aside money to pay off-season expenses and bills.
  • Create related work to fill in the gap — e.g., attic insulation .
  • Toughen up for four-season roofing , to the extent feasible in your area.

How to Start Your Own Roofing Business

Don’t get caught short for sales tax money.

It’s so easy to use sales tax money as it comes in. But remember, it’s not your money. Wherever you’re required to collect sales tax, you’re going to be required to account for same to the government. If you haven’t got it, you’re in a jam:

  • Set up a proper business account for your roofing company.
  • Discuss the merits of a set-aside account with your accountant.

As you grow your roofing business, be sure to ask us how to become an IKO ROOFPRO[reg] member and improve your business.

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How to Start Corrugated Roof Sheets Manufacturing Business

  • Explore Ideas , Manufacturing Business

roofing sheets manufacturing business

Roof Sheets Manufacturing Business – Roof sheets are manufactured in a variety of configurations (folded, upset box rib, covered fix, and so on). This business includes purchasing the moves of level sheet metal from a producer, For instance, Metal and after that manufacturing, slicing it to measure, and after that exchanging it to a structure adaptable organisation, tool shops, or even legitimately to the exchange.

These corrugated roof sheets are a derived demand. Corrugated roof sheets are commonly used as a wall or roof in factories, warehouses, cinemas, garages, and exhibition centres, among other places. have been in high demand due to the significant contribution of the construction and real estate sectors to India’s GDP.

Table of Contents

The Market Potential for Roof Sheets

These corrugated roof sheets are made of gentle steel, at that point aroused to look for the benefit of Resistance against consumption and expanded strength of its administration life.

These electrified sheets fill in as a base material for various sorts of corrugated sheets like by PVC plastisol covered roof sheets

These sheets are used in agricultural structures due to their long life expectancy and financial effectiveness.

Modern plants like industrial facilities, distribution centres utilize these as roofs and dividers on account of its restricted practicality,

Because of their low cost, these roof sheets are used in a variety of commercial applications such as providing roofs and dividers in carports, patios, sheds, and so on.

License for Roof Sheets Manufacturing Business

All units consuming 5 HP of power or more are required to obtain a NOC or sanction from the pollution control board.

It is also necessary to register with the GST network because it deals with both goods and services.

And Factory license in India under FA 1948, Factory permit from local authority, Manufacturing licence under product certification scheme of Bureau of India standards (BIS), ISO 9001:2015 certificate.

Area Required for the Business

In starting in this business you need total land area for the envisaged plant could vary between 1000 square meters to 2000 square meters.

This structure will include space for installing machines, stocking raw materials and finished goods, as well as office space.

Investment Required for Business

Now you can consider the investMent expenditures to establish this kind of a unit.

Like with all other businesses, the Major investment expenditures for roofing sheet forming businesses are also investments in building Machinery and electricity.

The roofing sheet forming Machine will be about 25 lakh rupees. And others like raw metiral, Manpower’s, and building is depending on your business size.

Raw materials for Roof Sheets Manufacturing Business

The important raw material used for producing corrugated iron sheets is plain iron sheets.

Depending on the required thickness of the iron sheet, the product can be of gauge thickness of 32mm, 30mm and 28mm.

The plant requires auxiliary materials such as printing ink, wooden stands, lead, and sulphuric acid.

Machinery for Roofing Sheet Making Business

There are different types of Making Machinery for roofing sheet Making business.

The roofing sheet forming Machines can be used for this process. High-quality Machines and Materials are available in the Market to form sheets. roofing sheet forming Machines are offered by various COmpanies.

Three kinds of Machines are involved in this process. Forming Machine, Cutting Machine and Blending Machine

Roof Sheets Production Process

Roof Sheets Manufacturing Business – The corrugated iron sheet was created by cleaning the rust and other ingredients from a plain iron sheet and then drying it with dry, hot air.

The iron sheet is then immersed in molten lead to achieve the desired thickness.

It is then dried with forced air before being fed to the feeding table by a suitable hoist or crane.

They are then transferred to the corrugating machine.

Following corrugation, the product is routed to a correcting machine, where deformation is corrected.

The product is then cut to standard size and the company’s trademark is printed.

Target Market & Marketing

The building trade is the target market, but the main issue is how to get your product to market when there is already competition.

Can you produce a comparable product at a lower cost so that retail outlets (building supply, hardware) will carry your product? If you cut out the middleman (retail outlet) and sell direct to the trade, your location must be ideal.

As an industrial good, its marketing strategy does not necessitate extensive marketing, but rather focuses on highlighting its premium quality roof sheets with low maintenance and durability through word of mouth and media advertising. Roof Sheets Manufacturing Business

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How to Start A Elastic Rubber Band Manufacturing Business

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roofing sheet business plan

Starting a Roofing Business? This Is How You Get Started

Starting a new roofing business? Follow this strategy to execute your business plan and achieve success.

Starting a new business in any industry is both exciting and stressful. Starting a roofing company definitely falls into that category: exciting and scary.

In roofing, many installers start in the industry, work for a few years, work their way up in a business, and then leave to start their business. Sadly 96% of new roofing businesses fail after 5 years, for a few different reasons.

Having a good plan, thinking ahead, and setting up processes early on can prevent you from failing in the roofing business.

In this blog, we're diving into starting a roofing business, including:

  • Steps you need to take to legitimize your business
  • How to build a roofing business plan (and why they're so important)
  • Tools you need to start a roofing business — including roofing software

Make your roofing business legal

Before you do anything and start advertising your business, you need to make sure you're running it legitimately. That includes things like...

Registering your business:

‍ Becoming an official business entity not only keeps you and your employees safe, but also safeguards your customers. Hopefully, this task was item number one on your to-do list.

You’ll need to decide what type of business entity (limited liability company, S Corp, Inc., etc.) is best for your business in the state you’re registering in. See what each has to offer, as everyone’s tax and liability protection needs are different. Once you’ve made your decision, you’ll be able to follow the next steps to become a registered business with an official Employer Identification Number.

Being a formally registered business makes your relationship with the IRS or CRA much easier — remember to stick to ethical operations, and you’ll be fine! Becoming an official entity has other advantages too, like if you require funding or merely need a line of credit for tools and supplies.

You may want to expand down the road and need help from investors or banks. Many businesses also opt to finance materials and tools early on — just remember to be responsible when borrowing!

Acquire licenses and insurance:

‍ Though not all states have licensing laws , it’s best to have as many credentials as possible. This includes local business permits to all types of insurance. General liability insurance and bonding are critical as these keep your business and customers safe in case something goes awry.

Secure permits:

This may be more on a job-by-job basis, but it still rings true. Make sure you continue to legitimize your work long after you're new and fresh. Each state and area has its own permit rules, so familiarize yourself with yours.

Train your staff :

Working from heights training, fall protection courses, first aid training, WHMIS (Workplace Hazardous Materials Information System), and any required training are needed to keep your team safe. These aren't a one-and-done task either. Some of these need to be repeated every year or every few years. Again, keep up with it to stay legitimate.

Building a roofing business plan

A well-crafted roofing business plan is essential for a successful roofing business.

The purpose of a business plan is to help you outline your goals, strategies, and financial projections on paper. It ensures you think about everything you need to kick off your business and can act as a road map for the first 1-3 years. Successful roofing companies don't just happen. They take planning.

Your business plan should be well thought out, and not slapped together over a day or two.

Here's what to include in your business plan:

1. Executive summary:

The executive summary is a snapshot of your entire business plan, providing an overview of your company, its goals, and how you plan to achieve them. It should act as a brief summary and outline your business. You can write this last.

2. Company description:

The second part should be a description of who your roofing business is. Include:

  • Your mission statement
  • Company vision
  • Your values

These points can help to guide the rest of your business plan and keep you grounded in WHY you're doing what you're doing, and the type of legacy you want to build.

Include in here the type of roofing you do, or any other services you provide.

3. Market analysis:

Next, you'll want to look at where you're going to be selling. The more you know about your selling market, the better prepared you'll be to sell in it.

Do this ahead of time to inform your marketing strategy and help you have a strong kick-off. It can even impact the branding you use!

You'll want to look at:

  • Homeowner demographics like age, income, household size
  • Average age of homes
  • Homes sold in your area
  • Competitors in your area, as well as their strengths and weaknesses (who is the big guy in your area?)

US census data is a great resource for this, but you can use local data as well.

4. Organization and management:

Are you hiring admin staff? Do you need any workers? Maybe you want to contract out installers for now. Whatever you decide, include it here.

5. Services and products:

This is where you want to specify what services you're offering and what products you'll use. call out everything you want to do, like:

  • Roof installation
  • Inspections
  • Maintenance

If you want to offer any additional services like gutters, siding, attic insulation, etc. include that too.

For products, will you use GAF, Owens Corning, TAMKO, Atlas, or another shingle manufacturer? Lay all that info out here, including warranties.

6. Marketing and sales strategy:

You should lay out your initial marketing plans, and then 1+ year plans. You won't want to jump into all marketing channels at once. That'll be too much.

When planning your marketing strategies, think about where your target market is. For example, newer homeowners in a younger demographic are on Instagram while older homeowners would be using Facebook groups more.

Other things to include here is your plan for:

  • Branding, colors, name, and logo
  • Business cards
  • Referral programs
  • Email marketing
  • Social media strategy
  • Local SEO and Google Business accounts

Outline your sales process and strategies for generating leads, converting them into customers, and fostering long-term relationships.

7. Financial Projections:

Be realistic in this. Including startup costs, revenue forecasts, and projected expenses in this. This will help you work backwards on what you want to earn down to how many jobs you need to book.

If you're going to look for investors and lenders, they'll want to see that you've thought through your financial plan and have a plan to profit.

8. Appendix:

If you have any additional supporting documents, include them at the end. This could be market research data, resumes of key team members, legal documents, and supplier agreements.

Hiring tips for a new roofing business

Your team can make or break your roofing business — especially one that is just getting started.

Bad workers can damage your new business by doing poor installations and treating homeowners badly. Because roofing relies heavily on referrals and word-of-mouth, low-quality employees can potentially destroy your company before it gets started.

Here are some of our top tips for hiring for your roofing business:

Prioritize teaching and educating beginners:

Training people to be great means you're teaching them the way you want them to work, and earning that loyalty long term. Then, those new employees become experts and help you build a strong business.

Lean into your network:

You don't want to poach people, but your network of roofers may know contacts who are looking for a new gig.

Provide a great work environment:

‍ If you want to hire high-quality roofers or admin staff, then you need great workers to WANT to work with you. Yes, that means pay, but also work-life balance, vacation, benefits, good co-workers, etc.

‍ You need people, yes, but don't rush too much to hire. Again, your employees help you build your company. It's okay to be picky.

Look for hard and soft skills:

high-qualityHard skills are things like installing experience, computer knowledge, etc. Soft skills refers to social skills, emotional intelligence, and work ethic. Be sure to look at both. For both admins and laborers, those who possess solid soft skills will be the best equipped to collaborate and grow with the company.

Make sure you have the right equipment

Having the right equipment at your disposal is key to delivering high-quality work. You'll want to look at the tools you'll need — big and small — as well as software.

By tools, we mean...

  • Ladders, including a ladder hoist or something similar for moving shingles
  • Safety equipment
  • Generators and air compressors
  • Hammer tacker stapler
  • Blades and/or utility knifes

Do your research on power tools, such as roofing nailers, to make sure you get the best one for the job. If you're starting off with experience in the industry, you probably have a preferred brand already.

Invest in roofing software

We live in a digital world. To build an efficient roofing business with proper processes in place, great customer experience, and an organized admin office, you'll want software.

At a minimum, you'll want a tool to track your leads and monitor job progress . You'll want to be able to see who has signed their contracts and who has paid for their roof. You may also want an email marketing or customer communication tool.

You can physically go to a home to measure a roof, or you may want to look at a satellite measurement tool. Satellite roof measurements help you work more efficiently and save time and gas money when quoting a customer.

You can build out quotes and proposals in a document, or you may want to look for a more high-end software that helps you build beautiful digital proposals .

Roofr is a roofing software tool built for roofers. This software does everything: Satellite roofing measurements, digital proposals, jobs tracking, material ordering, customer invoices and payments, and customer communication.

If you're a new business and you want to hit the ground running with the only software you'll ever need , then you should check out Roofr.

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Starting a Roofing Business

Starting a roofing business takes a lot of work, but with dedication and a solid business plan, you can be successful. Be sure to think proactively, be realistic in your goals, hire good people, and choose the right software. Before you know it, you will be a growing roofing company, ready to expand.

For more business tips and tricks, check out these blogs:

A roofing marketing guide

Quoting a roofing job that converts

How to leverage roof inspections to drive business

Building a roofing sales process

Want the latest roofing tips & tricks?

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Crafting Effective Roofing Business Plans

  • by Briquelle Simpson
  • August 14, 2023,
  • last updated 10 months ago

Why do some roofing businesses thrive while others struggle to stay afloat? The answer often lies in the foundation of a well-crafted business plan. As the saying goes, “Failing to plan is planning to fail.”

In this article, we’ll delve into what a roofing business plan is, why it’s a crucial tool for your success, how to create one, and answer some frequently asked questions to guide you through the process.

  • Creating a comprehensive roofing business plan is essential for long-term success.
  • Analyzing competitors, understanding target customers, and developing marketing strategies are key to standing out in the roofing industry.
  • Funding options such as personal savings, bank loans, and angel investors can help you get your roofing business off the ground.

What Is a Roofing Business Plan?

A solid roofing company business plan is the backbone of any successful roofing business. It provides a roadmap for your company’s growth, outlining the necessary steps to achieve your goals and objectives.

A roofing business plan is like a roadmap for your company’s future. It’s a comprehensive document that outlines your business goals, strategies, and tactics for achieving them.

Why Do You Need a Roofing Business Plan?

Create a clear vision.

A business plan helps crystallize your goals and objectives, providing a clear direction for your roofing company. It ensures everyone on your team is aligned and working toward a common purpose.

Give Your Company Guidance and Focus

With a solid plan, you can concentrate on the tasks that truly matter and avoid distractions. It enables you to prioritize activities that will drive your business forward.

Manage Risks

A well-constructed business plan forces you to consider potential challenges and devise strategies to mitigate risks. This proactive approach can save you from unforeseen pitfalls and keep your roofing company from failing .

Instill Credibility for Funding

If you’re seeking investments or loans, a comprehensive business plan demonstrates your commitment, seriousness, and potential return on investment to lenders and investors.

The Essentials of a Roofing Company Business Plan

By creating a comprehensive plan, you’ll be better prepared to navigate the challenges and opportunities that come your way and set your roofing business on the path to success. Here are the key sections you need in your roofing business plan.

  • Company overview
  • Market analysis
  • Organization and management
  • Customer analysis
  • Marketing and sales
  • SWOT analysis
  • Funding and financial projections
  • Implementation plan

Let’s dive into what you should put into each of these sections.

Company Overview

The executive summary is a snapshot of your business, presenting a brief history, mission, and the types of roofing projects your company will undertake. A well-defined mission statement can inspire your team and attract potential clients by showcasing your company’s values and commitment to quality.

For example, if your roofing company aims to provide fast service and top-notch quality in a busy city like Seattle, your mission statement should reflect these core values.

It’s important to ensure that your mission statement is clear, concise, and accurately reflects your mission.

Market Analysis

Understanding the roofing industry and its trends is crucial for the success of your business. A thorough and accurate marketing analysis can help you identify potential growth opportunities and refine your marketing strategy.

The roofing industry in the United States has seen an annual growth rate of 3.1% over the past few years. Knowing the current state of the market and staying updated on market trends will enable you to make informed decisions and seize opportunities as they arise.

Crafting a Competitive Analysis for Your Roofing Business Plan

As part of the market analysis in your business plan, you’ve got to look at what others are doing in the industry. You need to know your competition’s strengths and weaknesses.

Here’s how to make a competitive analysis:

  • Identify your direct and indirect competitors: Recognize the other players in the roofing industry, from large corporations to small, local roofing companies.
  • Analyze the competition’s strengths and weaknesses: Look at their marketing strategies, service offerings, and pricing models to see what’s working for them and what isn’t, so you can avoid making the same mistakes and capitalize on opportunities they may have overlooked.
  • Develop a competitive advantage: Offer innovative services, use high-quality roofing materials, or provide exceptional customer service to set your roofing business apart.

Your competitive analysis will help you create a more effective marketing strategy and position your roofing business for success.

Organization & Management

Your management team can effectively guide your business toward success. A strong team is crucial for making informed decisions and implementing effective strategies in the roofing industry.

To find the best managers and new hires , your roofing business plan should outline the relevant experience and leadership skills you’re looking for. Remember that strong leaders can motivate and inspire their team, make quick and effective decisions, and manage resources efficiently.

You can also look to roofing mentors by creating an advisory board. Build an advisory board of experienced individuals with diverse backgrounds, and you’ll be able to tap into a wealth of knowledge and expertise to support your team.

Customer Analysis

To effectively market your roofing services and grow your business, you need to know your target customers. Outline your target audience in your roofing business plan with demographic (age, income, location, etc.) and psychographic (preferences, values, lifestyles, buying habits, etc.) profiles.

With a deeper understanding of your customers, you can create marketing campaigns that are more likely to resonate with them, ultimately leading to higher conversion rates and customer satisfaction.

Marketing Plan

Your roofing business plan isn’t complete without a well-thought-out marketing plan. Detail your marketing strategies and develop a cohesive marketing plan to attract more customers, increase your revenue, and establish a strong presence in the roofing industry. 

The key to an effective marketing strategy lies in implementing:

  • Online marketing tactics: SEO , social media , blogging , and email marketing
  • Offline marketing tactics: roofing flyers , truck wraps , networking events , and direct mail

You’ll also want your marketing plan to touch on the 4 P’s of marketing:

  • Product: The specific roofing services your business offers
  • Price: The pricing strategy for your services.
  • Place: The location of your business and any associated distribution channels
  • Promotion: The various marketing tactics you’ll use to get your roofing services in front of potential customers. 

By carefully considering these elements, you can create a comprehensive marketing plan that resonates with your target audience and drives business growth.

SWOT Analysis

Now that your roofing business plan covers what strengths and weaknesses your competitors have, you need to evaluate your own. A SWOT analysis will help you uncover your company’s strengths, weaknesses, opportunities, and threats to help you make informed business decisions.

Start your own SWOT analysis

Discover your roofing company’s strengths, weaknesses, and more with this easy-to-use SWOT template.

Financial Projections & Funding

Financial planning plays a vital role in the success and expansion of your roofing business.

You should carefully prepare the financial section of your roofing business plan. It should include assumptions, a break-even analysis, profit and loss projections, cash flow, and a projected balance sheet.

Additionally, your roofing business plan should mention how you’re going to go about funding your company. Personal savings, bank loans, and angel investors are all viable funding sources, each with advantages and risks. Let’s briefly go over each of those.

  • Personal savings: Reliable, low-risk option that allows you to retain full control over your business and its operations. However, accumulating the necessary funds can take time, and you may not have enough money to cover all your expenses.
  • Bank loans: Larger amounts of capital, but you’ll have to pay back the loan with interest. You’ll need a well-prepared business plan and a solid credit history to secure a bank loan.
  • Angel investors: Individuals who invest in early-stage companies in exchange for equity. Working with angel investors typically means giving up a portion of your company’s ownership, which could affect your control over business decisions.

By carefully analyzing your financial projections, you can ensure accurate financial planning, allocate resources effectively, and anticipate potential challenges before they arise.

Implementation Plan

How will you implement the goals you’ve written in your roofing business plan? That’s where the operation or implementation plan comes in.

Operational planning involves managing daily operations, setting SMART long-term goals, and monitoring progress. This section lays out the step-by-step approach you’ll take to achieve your goals, including timelines and key milestones.

Make sure that you provide a clear path for your company’s future. Additionally, regularly review your business plan and adjust as needed to help you stay on track and adapt to changes in the market and industry.

Roofing Business Plan FAQs

Do i need a business plan if my roofing business is already established.

Absolutely! A business plan provides guidance for growth, changing markets, and obstacles.

How often should I update my business plan?

Review and update your roofing business plan annually or whenever your business environment experiences significant changes.

What if my roofing business plan doesn't go as planned?

Flexibility is key. Business landscapes evolve. Adjust your plan as needed to stay on track or pivot when necessary.

Make a Winning Roofing Business Plan

Crafting a roofing business plan isn’t just a box to check—it’s a strategic tool that can steer your roofing business toward long-term success. You’re setting the stage for growth, innovation, and effective decision-making by outlining your goals, strategies, and potential challenges.

Remember, just as you wouldn’t start a roofing project without a blueprint, don’t navigate the world of roofing entrepreneurship without a business plan to guide your way. Here’s to reaching new heights in your roofing company!

Grow your business

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Free Roofing Business Plan Template

A successful roofing business is based on a solid business plan. To help you out, we've designed a business plan template PDF specifically for roofing business owners. Get your copy today!

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How can a roofing business plan help you?

A solid business plan acts as your strategy guide for building a successful roofing business.

Whether you're an existing roofing business or just starting out, a business plan helps you get organised.

Use a business plan to help secure funding for your roofing business.

Get your free roofing business plan template:

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Bring together all your enquiries, estimates, quotes, jobs, staff, invoices, and more — all in one place, across every device.

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Roofing Business Plan Sample

Published Aug.15, 2018

Updated Aug.16, 2024

By: Jakub Babkins

Average rating 3.2 / 5. Vote count: 11

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Roofing Business Plan Sample

Table of Content

Do you want to start roofing business?

Do you want to start roofing business ? This is the sort of business whose demand can never subside as every house requires a roof and every roof requires time-to-time maintenance. Although the startup is a bit difficult, however you won’t be at loss provided that you plan your roofing business carefully.

To write an effective business plan , you need an accurate marketing analysis, distinct sales strategy, notable professionals and an accurate financial plan. If you are having a difficulty in making your business plan, you can take help from this sample business plan for a roofing business startup named, ‘Edward Roofers’.

Executive Summary

2.1 the business.

Edward Roofers will be managed and owned by two brothers, Paul Edward and Kim Edward. The business is based on installing, repairing and shingling roofs of residential houses and small offices. Our business, as well as all our workers, are insured and licensed. Our roofing company mission statement is to provide flawless and trusted service to the people of Seattle.

2.2 Management

If you are willing to start a roofing business, you will surely be thinking that  what do i need to start a roofing business . Well, besides the general tools, trucks, and ladder, the only thing that matters, is the expertise and skill of your workers. Edward Brothers have hired licensed and insured professionals and have decided to manage the workers by themselves.

2.3 Customers

Finding out that who can be your possible customers, will guide you in defining your work policies according to their interests. If you are starting a roofing business, then the residents, proprietors, construction contractors and small companies’ owners of the city where your business is located, will be your target customers.

2.4 Target of the Company

Companies’ targets to provide the best roofing service to the people of Seattle, and to generate a good profit within the first three years of launch, as summarized in the following table:

Roofing Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Paul Edward and Kim Edward are starting a roofing business , named ‘Edward Roofers’ and will be the managers themselves. The two brothers are famous for their coordination with each other and for their quick and successful power wash company. Edward brothers are trusted in the whole Seattle for the value and importance they give to their clients, workers and their work.

3.2 Why the Business is being started

Before thinking that how to start a roofing business , you must be clear that why do you want to start it. Edward brothers have solely started the roofing business because of its rising demand, and to widen their business scales. They believe in earning a profit by giving the customers maximum satisfaction.

3.3 How the Business will be started

Roofing business is more difficult to run successfully than to start. Edward Roofers will be a registered and insured business run by a team of skilled, licensed and insured workers in the management of Paul and Kim. Basic equipment like roofing tools, trucks, ladders, inventory etc. will be bought. The company will make an online purchasing facility to take orders and scheduling times.

The detailed start-up requirements as forecasted by our company’s analysts is given below:

Roofing Business Plan - Startup Cost

Legal$55,300
Consultants$0
Insurance$32,750
Rent$32,500
Research and Development$32,750
Expensed Equipment$32,750
Signs$1,250
TOTAL START-UP EXPENSES$187,300
Start-up Assets$0
Cash Required$332,500
Start-up Inventory$32,625
Other Current Assets$232,500
Long-term Assets$235,000
TOTAL ASSETS$121,875
Total Requirements$245,000
$0
START-UP FUNDING$273,125
Start-up Expenses to Fund$11,875
Start-up Assets to Fund$15,000
TOTAL FUNDING REQUIRED$0
Assets$23,125
Non-cash Assets from Start-up$18,750
Cash Requirements from Start-up$0
Additional Cash Raised$18,750
Cash Balance on Starting Date$21,875
TOTAL ASSETS$0
Liabilities and Capital$0
Liabilities$0
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$0
Other Current Liabilities (interest-free)$0
TOTAL LIABILITIES$0
Capital$0
Planned Investment$0
Investor 1$332,500
Investor 2$0
Other$0
Additional Investment Requirement$0
TOTAL PLANNED INVESTMENT$695,000
Loss at Start-up (Start-up Expenses)$313,125
TOTAL CAPITAL$251,875
TOTAL CAPITAL AND LIABILITIES$251,875
Total Funding$255,000

Services for customers

Before starting a roofing business, you must decide on the services you will provide your customers. It is not the number of your services that determine your reputation, but the quality. If you are going to start a roofing business, you should set your services according to your manpower and investment. To compete with your competitors, you must put all your resources into providing the best-quality service and satisfaction. Additionally, conducting a feasibility study for building construction can help you assess the viability and potential challenges of your roofing business, ensuring you start off on the right foot.

Edward Roofers will provide the following services:

  • Installing Roofs: We have licensed and insured workers with ten-year experience to shingle your roofs with metal or asphalt with architectural shingles available in almost all colors.
  • Repairing Roofs: In case, your roof is leaking or in need of replacing shingles from some part, we are there to perform our duty.
  • Roof Ventilation: We have intake and exhaust vents and the experts to install them in your roofs for attic ventilation.
  • Ice & Water Shields: We have experts to install ice and water shields in your roof to prevent damage by wind-driven ice or rain.

Our work and workers are insured, in case of any damage to your property or any of our worker, the company will be liable to pay the retaliation and no charges will be taken from you.

Marketing Analysis of Roofing Business

If you are starting a roofing business, you must do an accurate marketing analysis in your roofing business plan . Roofing business is an outdoor business, so in your roofing company business plan , you must include the ways by which you can connect to your customers and provide them a fast service in such a busy city. For marketing a roofing business , the best way besides keeping the prices low is to make it easy for your target customers to avail your services.

If you are searching marketing ideas for roofing companies , one of the best roofing marketing ideas  is to provide your customers an easy availability to you. As people usually hesitate to go far off companies to buy their services, so it is recommended to make a website for your roofing company marketing , with an online payment and ordering system. This will help your business flourish, as the reviews of your prior clients can be analyzed by new ones, and people from any corner of the city won’t find hesitation in calling you to their location.

In case you need help regarding your startup, you can take help from a number of sample roofing business plans  available online, as this sample roofing business plan of Edward Roofers.

5.1 Marketing Trends

Roofing business is a type of business which can never experience a downfall, as every building requires a roof and every roof requires timely maintenance. Especially in the United States, roofing business is growing rapidly due to broad economic developments. There are about 100,367 roofing businesses running in the United States, generating a revenue of $42 billion annually. It is reported by IBISWorld that the business has employed more than 260 thousand people and has seen an annual growth of 3.5% during the recent years. So, if you are starting this business due to its rising demand, you must first prepare yourself to survive in so large competition. If you have come up with extraordinary competitive advantages, no hurdle can mitigate the success of your startup.

5.2 Marketing Segmentation

An accurate business plan requires an accurate analysis of your potential customers. It is always better to analyze your target customers and identify their needs, to meet their expectations and requirements. Edward Roofers has hired a marketing analyst who has found the following people as his target audience.

Roofing Business Plan - Marketing Segmentation

UK Start-Up Visa Business Plan

5.2.1 Residents: The residents of Seattle, will be our biggest target customers. The residents will avail our services of installing roofs as well as roof ventilation and installing water and ice shields. Moreover, they will require our services of repairing or shingling the damaged parts of their roofs due to wild climatic patterns.

5.2.2 Construction Contractors: Our second biggest purchasers will be the construction contractors. Contractors need a number of people for diverse services while constructing buildings. Roofing and ventilation is the service which is essential in every type of structure, so we are expected to get orders from the contractors as well.

5.2.3 Proprietors & Small Company Owners: Small company owners and some proprietors when are in a need of some construction or repairing work, prefer to get the service done by small yet trusted companies like us. So, we expect to get orders for ventilation or repairing roofs from this category too.

The detailed market analysis of our potential customers is given in the following table:

       
Potential CustomersGrowth
Construction Contractors32%11,43313,34416,55318,74520,54513.43%
Residents48%22,33432,34443,66552,54466,43210.00%
Proprietors & Small Company Owner20%12,86714,43315,99917,56519,13115.32%
Total100%46,63460,12176,21788,854106,1089.54%

5.3 Packages Pricing

The people of Seattle are able to pay high for the high-quality services. To provide our customers with the best quality services and the best material we can’t compromise on the prices. So keeping in view our target audience and their demands, we haven’t priced our services low, instead, our prices are almost in the same range as of our competitors.

5.4 Business Target of the Company

Our business target is to become the most trusted and most successful roofing company in the whole of Seattle. We want to serve our fellow citizens by providing them with our reputable service. Besides that, we also have some financial targets, which includes generating at least a profit in the first five months that can balance our startup costs. And growing our business and range of our services to serve a further large audience.

6.1 Competitors

You can never estimate how much does it cost to start a roofing company until you know your competitors and their business strategy . Either you have to come up with extraordinary competitive edges, or you have to keep your prices low in the initial stages for if you want people to avail your services.

Edward Roofers is located in Seattle, where people are financially stable and don’t compromise dollars over work quality. Thus, we haven’t priced our services low, instead, we have come with the unmatched and most valuable competitive advantages. Our business and all our workmen are insured, which means that if any of our workers make even the tiniest mistake, our company will be responsible for its repair. Moreover, if any of our workers get some injury while working, you won’t be liable for any charges. Our biggest competitive advantage is our quick service, and the value we give our customers and their property, only we in the whole market are providing an online booking system for receiving your orders and scheduling time so that you don’t need to come to our office if it is far or if you don’t want to!

6.2 Sales Strategy

If you are looking for starting a roofing business tips , we are telling you the biggest tip which is advertising your business through print & social media by providing different packages in the initial stages, this is the only way of getting the attention of your target customers.

6.3 Sales Forecast

Roofing Business Plan - Unit Sales

The detailed information about the sales forecast, total unit sales, total sales is given in the following table.

Unit Sales
Installing Roofs1,887,0302,680,3202,588,240
Repairing Roofs802,370815,430823,540
Roof Ventilation539,3207702301,002,310
Ice & Water Shields265,450322,390393,320
TOTAL UNIT SALES
Unit PricesYear 1Year 2Year 3
Installing Roofs$140.00$150.00$160.00
Repairing Roofs$600.00$800.00$1,000.00
Roof Ventilation$700.00$800.00$900.00
Ice & Water Shields$650.00$750.00$850.00
Sales   
Installing Roofs$2,149,800$2,784,000$3,383,200
Repairing Roofs$120,050$194,500$268,500
Roof Ventilation$50,110$71,600$93,000
Ice & Water Shields$139,350$194,600$249,850
TOTAL SALES   
Direct Unit CostsYear 1Year 2Year 3
Installing Roofs$0.70$0.80$0.90
Repairing Roofs$0.40$0.45$0.50
Roof Ventilation$0.30$0.35$0.40
Ice & Water Shields$3.00$3.50$4.00
Direct Cost of Sales   
Installing Roofs$989,300$1,839,000$2,679,700
Repairing Roofs$66,600$119,900$173,200
Roof Ventilation$17,900$35,000$52,100
Ice & Water Shields$19,400$67,600$115,800
Subtotal Direct Cost of Sales$1,294,100$1,699,400$2,104,700

6.4 Sales Monthly

Roofing Business Plan - Sales Monthly

6.5 Sales Yearly

Roofing Business Plan - Sales Yearly

Personnel plan

Roofing business is a type of business which is totally dependent upon your workers and management system. So, if you are looking for how to start your own roofing business , set your first priority to recruit the right person for the right job. You can take help from many roofing business plan examples like this one.

Edward brothers will manage the business themselves, by hiring the following personnel:

  • 8 Warehouse Officers for loading and recording stocks
  • 8 Roof loaders
  • 1 Accountant for managing finances
  • 2 Receptionist for receiving orders
  • 2 Persons for receiving orders online or via telephone and managing companies’ website
  • 5 General Workers for routine assistance

The following table shows the forecasted data about employees and their salaries for the next three years.

 
Accountants$85,000$95,000$105,000
Sales Executives$45,000$50,000$55,000
Warehouse Officers$550,000$650,000$750,000
Roof Loaders$410,000$440,000$480,000
Drivers$152,000$159,000$166,000
General Workers$145,000$152,000$159,000
Receptionist$50,000$55,000$60,000
Customer Reps$187,000$194,000$201,000
Total Salaries$562,000$599,000$646,000

Financial Plan

The success of a startup and the growth of any business depends upon its accurate financial planning and an estimate that how the company will balance the startup costs with the earned profits. Edward brothers have hired the services of a professional financial plan developer to outline the roofing company profit margins over the next three years. The business will be financed by both brothers and is expected to grow rapidly due to the excellent coordination between the two.

Since roofing business isn’t an indoor business, so the major amount will be spent on hiring the expert professionals and buying the best quality material. If you are looking for how to start my own roofing business  or if you need some guidance regarding the financial plan, you can take help from this sample business plan. However, if you are starting your business on a large scale then it will be better to hire a professional to write you an accurate financial plan with exact figures.

8.1 Important Assumptions

 
Plan Month123
Current Interest Rate10.00%11.00%12.00%
Long-term Interest Rate10.00%10.00%10.00%
Tax Rate26.42%27.76%28.12%
Other000

8.2 Brake-even Analysis

Roofing Business Plan - Brake-even Analysis

Monthly Units Break-even5530
Monthly Revenue Break-even$159,740
Assumptions: 
Average Per-Unit Revenue$260.87
Average Per-Unit Variable Cost$0.89
Estimated Monthly Fixed Cost$196,410

8.3 Projected Profit and Loss

 
Sales$309,069$385,934$462,799
Direct Cost of Sales$15,100$19,153$23,206
Other$0$0$0
TOTAL COST OF SALES
Gross Margin$293,969$366,781$439,593
Gross Margin %94.98%94.72%94.46%
Expenses   
Payroll$138,036$162,898$187,760
Sales and Marketing and Other Expenses$1,850$2,000$2,150
Depreciation$2,070$2,070$2,070
Leased Equipment$0$0$0
Utilities$4,000$4,250$4,500
Insurance$1,800$1,800$1,800
Rent$6,500$7,000$7,500
Payroll Taxes$34,510$40,726$46,942
Other$0$0$0
Total Operating Expenses$188,766$220,744$252,722
Profit Before Interest and Taxes$105,205$146,040$186,875
EBITDA$107,275$148,110$188,945
Interest Expense$0$0$0
Taxes Incurred$26,838$37,315$47,792
Net Profit$78,367$108,725$139,083
Net Profit/Sales30.00%39.32%48.64%

8.3.1 Profit Monthly

Roofing Business Plan - Profit Monthly

8.3.2 Profit Yearly

Roofing Business Plan - Profit Yearly

8.3.3 Gross Margin Monthly

Roofing Business Plan - Gross Margin Monthly

8.3.4 Gross Margin Yearly

Roofing Business Plan - Gross Margin Yearly

8.4 Projected Cash Flow

Roofing Business Plan - Projected Cash Flow

Cash Received
Cash from Operations   
Cash Sales$40,124$45,046$50,068
Cash from Receivables$7,023$8,610$9,297
SUBTOTAL CASH FROM OPERATIONS
Additional Cash Received   
Sales Tax, VAT, HST/GST Received$0$0$0
New Current Borrowing$0$0$0
New Other Liabilities (interest-free)$0$0$0
New Long-term Liabilities$0$0$0
Sales of Other Current Assets$0$0$0
Sales of Long-term Assets$0$0$0
New Investment Received$0$0$0
SUBTOTAL CASH RECEIVED
ExpendituresYear 1Year 2Year 3
Expenditures from Operations   
Cash Spending$21,647$24,204$26,951
Bill Payments$13,539$15,385$170,631
SUBTOTAL SPENT ON OPERATIONS
Additional Cash Spent   
Sales Tax, VAT, HST/GST Paid Out$0$0$0
Principal Repayment of Current Borrowing$0$0$0
Other Liabilities Principal Repayment$0$0$0
Long-term Liabilities Principal Repayment$0$0$0
Purchase Other Current Assets$0$0$0
Purchase Long-term Assets$0$0$0
Dividends$0$0$0
SUBTOTAL CASH SPENT
Net Cash Flow$11,551$13,167$15,683
Cash Balance$21,823$22,381$28,239

8.5 Projected Balance Sheet

Assets
Current Assets   
Cash$184,666$218,525$252,384
Accounts Receivable$12,613$14,493$16,373
Inventory$2,980$3,450$3,920
Other Current Assets$1,000$1,000$1,000
TOTAL CURRENT ASSETS
Long-term Assets   
Long-term Assets$10,000$10,000$10,000
Accumulated Depreciation$12,420$14,490$16,560
TOTAL LONG-TERM ASSETS
TOTAL ASSETS
Liabilities and CapitalYear 1Year 2Year 3
Current Liabilities   
Accounts Payable$9,482$10,792$12,102
Current Borrowing$0$0$0
Other Current Liabilities$0$0$0
SUBTOTAL CURRENT LIABILITIES
Long-term Liabilities$0$0$0
TOTAL LIABILITIES
Paid-in Capital$30,000$30,000$30,000
Retained Earnings$48,651$72,636$96,621
Earnings$100,709$119,555$138,401
TOTAL CAPITAL
TOTAL LIABILITIES AND CAPITAL
Net Worth$182,060$226,240$270,420

8.6 Business Ratios

 
Sales Growth4.35%30.82%63.29%4.00%
Percent of Total Assets4.35%4.71%5.80% 9.80%
Accounts Receivable5.61%4.71%3.81%9.70%
Inventory1.85%1.82%1.79%9.80%
Other Current Assets1.75%2.02%2.29%27.40%
Total Current Assets138.53%150.99%163.45%54.60%
Long-term Assets-9.47%-21.01%-32.55%58.40%
TOTAL ASSETS
Current Liabilities4.68%3.04%2.76%27.30%
Long-term Liabilities0.00%0.00%0.00%25.80%
Total Liabilities4.68%3.04%2.76%54.10%
NET WORTH
Percent of Sales    
Sales100.00%100.00%100.00%100.00%
Gross Margin94.18%93.85%93.52%0.00%
Selling, General & Administrative Expenses74.29%71.83%69.37%65.20%
Advertising Expenses2.06%1.11%0.28%1.40%
Profit Before Interest and Taxes26.47%29.30%32.13%2.86%
Main Ratios    
Current25.8629.3932.921.63
Quick25.428.8832.360.84
Total Debt to Total Assets2.68%1.04%0.76%67.10%
Pre-tax Return on Net Worth66.83%71.26%75.69%4.40%
Pre-tax Return on Assets64.88%69.75%74.62%9.00%
Additional RatiosYear 1Year 2Year 3 
Net Profit Margin19.20%21.16%23.12%N.A.
Return on Equity47.79%50.53%53.27%N.A.
Activity Ratios    
Accounts Receivable Turnover4.564.564.56N.A.
Collection Days9299106N.A.
Inventory Turnover19.722.5525.4N.A.
Accounts Payable Turnover14.1714.6715.17N.A.
Payment Days272727N.A.
Total Asset Turnover1.841.551.26N.A.
Debt Ratios    
Debt to Net Worth0-0.02-0.04N.A.
Current Liab. to Liab.111N.A.
Liquidity Ratios    
Net Working Capital$120,943$140,664$160,385N.A.
Interest Coverage000N.A.
Additional Ratios    
Assets to Sales0.450.480.51N.A.
Current Debt/Total Assets4%3%2%N.A.
Acid Test23.6627.0130.36N.A.
Sales/Net Worth1.681.290.9N.A.
Dividend Payout000N.A.

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Roofing Articles

Discover tips and tricks for growing your roofing business efficiently and professionally.

5 Things to Include in Your Roofing Business Plan

You want to convince your audience, whether that’s family, a bank, or investors, that your roofing business will succeed. Whether you’re an entrepreneur starting a business or the owner of an established company, writing a business plan will help you accomplish just that. 

2020 roofing business plan

But there's a lot to cover. In this post we’re bringing you a few to include in your 2020 roofing business plan.

1. Executive Summary

This first section serves as a compact version of your roofing business plan. It could very likely be where your potential investors choose to keep reading or decide they’re not interested in helping your company. 

In the executive summary, let your audience know what your business does, what makes your roofing company unique, and why you’re confident that you will succeed.

2. Company and Service Details

Your company description should include the history of your company, its mission statement, services offered, and your long-term goals. 

The overview of what your roofing company offers should cover the value your company adds to its customers. This section should include roofing equipment investments you plan to use to bring success to your company. Note products like the Equipter RB4000 , which brings greater efficiency and professionalism to your roofing business. 

3. The Market for Your Roofing Services

No investor would question the existence of your market, as there will always be roofs to replace. But that means you’re working in a highly competitive market. That’s why it’s essential to do the proper research to make sure you know your potential customers, what they are looking for, and how your company will be able to reach them effectively.

In your roofing business plan, specify whether you run a residential or commercial roofing company. Note the opportunities your company has for resolving its target audience’s problems. Include the most common type of roofing systems in that industry and potential issues that your business may need to overcome.

4. Financial Plan

The financial statement in a business plan includes valuable information for those who consider investing in your business. A financial plan covers the budget and cash flow of your business. It should also contain a sales forecast showing the business your company will receive within a given amount of time, such as an estimate of roof replacements projected over a one- to five-year period. 

A profit and loss statement is included in most financial plans, showing investors the profit, loss, and net income of your company. Find out more about preparing your profit and loss statement by visiting this great blog post that includes a template to make the process easier for you.

Your roofing company’s financial plan should include a balance sheet. This gives specifics on your company’s financial position. The balance sheet includes the current assets, liabilities, and equity.

For some helpful examples of financial plans, visit this Bplans article . 

Popular software options like QuickBooks help businesses in many industries manage their finances. Consider using one of these platforms to assist your company. 

5. Funding Request

During business startup or company growth, additional funds may be needed to ensure success. Include specifics of the funds you’ll be needing in your roofing business plan. Fleshing this out helps you think through what your company needs and enables you to make good decisions with your finances.

Purchasing more company vehicles may become necessary as your company grows and roofing crews increase. Investing in roofing equipment like the Equipter RB4000 will greatly benefit your company and crews in bringing greater safety and efficiency. Include this in your business plan to give your audience an idea of what you plan to do with your funds.

Not only is thinking through finances helpful for you, but it shows investors how you plan to use the money you receive. 

Bonus Tip : Always look for ways to improve your business and better serve your customers. If you currently have a strategy for this, include it in your roofing business plan. 

There are many additional topics that should be covered in your roofing business plan including strategy, competition, and management team details. For a deeper look into what to include in your updated roofing business plan and how to develop a business plan template, visit this Quickbooks blog post . 

New RB4000 - 2020 roofing business plan

To get a quote on the ultimate debris management tool, the Equipter RB4000, and find out what it can do for your roofing company, just fill out the form below.

For more helpful information on company growth, check out our blog post about Roofing Business Growth Terms You Can’t Ignore .

*Note: The above information should not be considered legal advice. Equipter, LLC is not affiliated with any companies referenced above. 

roofing sheet business plan

How to Grow Your Roofing Business: A Complete Management Guide

Are you running your business, or is your business running you… into the ground? Discover a better way to operate with these proven lessons from elite roofers.

Do you remember the day you started your company? All that hope… all that verve…

And now? In between chasing jobs, fielding customer calls, training staff and climbing ladders – why are you still climbing ladders? – you’re lucky if you can remember what you ate for breakfast.

If it feels like there’s no time for anything besides whatever fire happens to be blazing the hottest, congrats… you’re ready to grow. 🔥🔥🔥

In fact, you must, because life just can’t continue at this break-neck pace.

You need to clear some space on your plate and focus on actually managing your company. Easier said than done, though, right?

Sure. But nothing you can’t handle. Especially with the help of this guide. Read on to learn the business management secrets of the most profitable – and calm – roofers out there.

Create an effective roofing business plan

With a clear business plan, you’ll no longer get to the end of the year and find yourself wondering where the time went, or worse, what you have to show for it.

The process of writing your plan will help you clarify the crucial elements of your business, such as the:

  • Purpose behind your work
  • Values that will guide your decisions
  • Short and long-term goals
  • Actionable steps to reach those goals
  • Celebration you'll have when you reach the other side

It’s not the place to worry about the finer points of how you’ll actually accomplish each step. (Though we’ve got tools to help you with that too, don’t worry!)

The business plan is about drawing the map to your future, and while it can be as robust as you want, we recommend keeping it brief. Here’s a one-page Strategic Plan template that will help get you going.

Plus, for more on this topic, head over to this article on How to Write a Roofing Business Plan.

roofing sheet business plan

Build a budget and use a tracking system

Why does proper roofing bookkeeping matter to your business? Let’s lay it out. If your tracking is weak, you have no data to make decisions with, leaving you financially vulnerable. Without proper financial controls like an annual budget, accurate job costing, high-quality bookkeeping and accounting you’re only a bad decision or two away from bankruptcy! (Trust us, we bring roofers back from the brink every year.)

Many roofing professionals aren’t aware of their gross profit margin, but this crucial metric links directly to your estimating, which depends on having accurate billable hours to work from, which requires you to have a good tracking system in place.

It really is all connected…

So, quit relying on a basic “price-per-square” model (you can do better than that), and build a budget. Trust us, it’ll change your world and allow you to:

  • Track your actuals against your budget, annually, quarterly and weekly
  • Understand your revenue, variable expenses and overhead
  • Increase your gross and net profit margins to meet (or even beat!) the benchmarks
  • Make accurate business forecasts
  • Set up a stress-free system for job costing and tracking billable hours

If you’re ready to start keeping better tabs on your bottom line, this Budget Quick Tool will help.

roofing sheet business plan

Make a roofing project management plan

When things heat up, that’s when your leadership is truly tested. As you watch your team pass the buck and shrug blame off on one another, it’s easy to think the problem is them.

But it’s not – it’s you.

If they haven’t been given crystal-clear expectations about their deliverables and timelines, that’s on you. That’s right. All the confusion and kerfuffles that lead to project delays and irate clients… they’re your problems to solve.

Infuse more accountability within your team.

Accountability is central to a successful project management plan because if things are going to get done on time and budget, each action needs to be assigned to someone specifically. And that person needs to be empowered to get the job done.

The balance between accountability and empowerment is a delicate, but vital, one. Which is why we created the Goal Setting & Review (GSR). It’s an iron-clad way to keep your roofing projects on track, while providing a framework to support your team in doing their best work.

If you’re curious to understand how GSRs work, this webinar explains how they’re done (and offers a bonus template!).

roofing sheet business plan

Hire a stellar roofing project manager

Reliable roofing staff can make or break your company. If you stand any chance at all of stepping out of the daily grind and getting off the tools for good, you’re going to need steadfast people you can depend on – especially a project manager who knows how to get the job done.

However, assembling an A-list team is one thing; finding viable candidates in the first place is something else entirely.

How do you attract quality talent that won’t won’t flee the moment the flurries start? By attracting individuals with values that align with those of your company, and making sure you’ve got secure and steady cash flow so you can afford to keep them YEAR ROUND.

It all starts with being very clear about who you’re looking for, not just in terms of technical skills, but also in terms of personality and attitude.

We’ve got a template for creating Ideal Candidate Profiles , which will assist you with defining the skills and values you require in each role, and steer you towards writing job postings that grab the attention of top-notch candidates.

Once you’ve got applications coming in and you need to whittle the applicants down, here’s an Interview Guide to asking the right questions and recognizing red flags.

Finally, this tool on Compensation and Incentives will help ensure you’re able to provide competitive packages to prospective team members.

Define your organizational structure

As a business owner, it likely feels like every job is your job, and on more occasions than you’d probably like, that entails cleaning up yet another mess after your team members have tripped over each other (we mean this figuratively, but… interpret as you see fit).

If your team isn’t sure who’s meant to be doing what – or if YOU feel like you don’t know exactly where your job ends and your team’s begins – it could be worth creating a definitive organizational structure.

That may sound overly corporate, but as you scale your business, it’s going to save your sanity… and that of your team.

It can be basic to start with, the most important thing is that the rings around the positions are clearly defined. What is each person’s role, and what responsibilities lie within it?

Overlapping tiles may be the way to secure a dry roof, but overlapping jobs are a surefire way to wash out a team.

roofing sheet business plan

Set new staff up for success

So, you’ve jumped through all the recruitment hoops and have managed to land a fantastic new member for your team. Great! Now, welcome them into the fold with a smooth onboarding process.

This is where standard operating procedures (SOPs) can really shine. With thoughtfully-crafted instructions, rife with images – or even videos – training can be a simple matter of plug-and play.

You’ll save a ton of time, both for yourself and the rest of your team, as your new hire is supported with materials they can refer to as needed, without needing to pester people with basic questions.

This Training Checklist will help you get new hires off on the right foot, and if you want to learn more about bringing standardization into your business, start by viewing this webinar on the power of SOPs.

Solidify your sales and marketing

Leads are the spark that sets the sales funnel in motion, but do you have a clear picture of where your leads are coming from? Do you have a focused marketing plan to draw in prospects from your ideal customer group?

Even if you’re engaging in sales and marketing activities, if you don’t have a definitive strategy in place, your only result is likely to be wasted effort.

It’s imperative to develop a dialed-in sales process, with a defined goal for what you’re after. Whether you’re still handling the bulk of the sales work, or you’ve managed to hire a sales person – or team, even! – you need to know your required KPIs.

What closing rate do you need to maintain your target gross profit margin? If you aren’t sure, or want some assistance figuring it out, Breakthrough Academy can help you pinpoint an answer.

roofing sheet business plan

Implement roofing business management software

Just like it’s impossible to fix a roof without the right tools, it’s impossible to run a seven-figure roofing company without the right tech.

There are apps for virtually every aspect of managing your business, from handling customer communications, to organizing social media posts. But choosing the software combo that’s right for your business can be overwhelming.

That’s why we created this Tech Stack Quick Tool . It’ll orient you to the options available and guide you through the process of deciding which is the best tech stack for your team.

When it comes to platforms designed to help roofers specifically, these are a few of our favorite partners:

  • SumoQuote – specialized sales tool for creating winning roofing quotes
  • JobNimbus – all-in-one roofing software to manage projects, empower communication, and master project details with ease
  • CompanyCam – photo documentation and communication app to keep tabs on progress at job sites
  • Eagleview – integrated virtual measurement system to increase accuracy and compress bidding timelines

It might feel like there’s a LOT to do – and you’re right, there is – but remember it doesn’t all need to happen right now. Redoing your management systems is an endeavor that will take a little time. But once you get started, you’ll see an immediate improvement, especially in your stress levels.

To help you through the process, Breakthrough Academy has distilled the above elements down to 6 key pillars we call The Contractor Growth Method .

You can think of it like a system of systems – complete with the support of expert coaches, a motivated community and thoughtfully crafted templates – all designed to help you free yourself from the frenzy of day-to-day operations…

And quit clambering up ladders.

Learn more about how to join Breakthrough Academy’s community of elite roofing contractors today.

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DON’T TAKE OUR WORD FOR IT...

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"I dropped the tools a year ago, and now I’m fully in the office. We’ve doubled in sales, we’ve doubled in everything..."

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Great Canadian Landscaping

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New Vision Projects

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Take your company to the next level with this fundamental guide on how to grow your roofing business.

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IMAGES

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  2. Roofing Company Business Plan Template Sample Pages

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  3. Roofing Business Blueprint- How to Create the Perfect Roofing Business Plan

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  4. Business Plan For Roofing Contractors

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  5. Craft a Roofing Business Plan + FREE Template

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  6. Roofing Company Business Plan Template in Pages, Word, Google Docs

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VIDEO

  1. roofing quotation plus plan #construction #house #buildingwork #home #villa #property #architecture

  2. How to create roofing sheets

  3. How to Start a Roofing Business

  4. how to ready roof sheets in factory /vr building a2z works

  5. 3 Common Mistakes You Should Avoid When Starting a Roofing Business

  6. roof sheet installation process

COMMENTS

  1. Craft a Roofing Business Plan + FREE Template

    Craft a Roofing Business Plan + FREE Template

  2. Roofing/Siding Business Plan Template & PDF Example

    Adam. August 27, 2024. Business Plan. Creating a comprehensive business plan is crucial for launching and running a successful roofing/siding business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your roofing/siding business's identity, navigate the competitive market ...

  3. Roofing Business Plan Template (2024)

    The breakout of the funding is below: Office build-out: $50,000. Equipment and supplies: $50,000. Three months of overhead expenses (payroll, rent, utilities): $50,000. Marketing costs: $25,000. Working capital: $50,000. Easily complete your Roofing business plan! Download the Roofing business plan template (including a customizable financial ...

  4. Roofing Business Plan Template [Updated 2024]

    Marketing Plan. Traditionally, a marketing plan includes the four P's: Product, Price, Place, and Promotion. For a roofing business plan, your marketing strategy should include the following: Product: In the product section, you should reiterate the type of roofing company that you documented in your company overview.

  5. Roofing Company Business Plan [Sample Template]

    Cost for payment of rent for a suitable Office facility with enough space in Harrisburg - Pennsylvania for 12 month at $1.76 per square feet in the total amount of - $105,600. The budget for insurance (general liability, workers' compensation and property casualty) coverage at a total premium - $5,400.

  6. How to Create a Roofing Business Plan

    Let's break down each step, and look at which section of your plan it relates to. Step 1. Do some market analysis. Get a birds-eye view of the market by researching the following: The size of the roofing industry in your area. Whether it's slated to grow or decline over the next decade or so.

  7. How to Write a Roofing Business Plan? Example & Guide

    Creating a business plan for your roofing business is crucial for several reasons. 1. Provides a Clear Direction. A business plan acts as a blueprint, providing clear instructions on how to ...

  8. From idea to reality: Steps to starting a successful roofing business

    Building a business plan: setting your roofing company up for success. A solid business plan is essential for turning your roofing company idea into a reality. Here's what you need to build a convincing business plan. 1. Consider your market. Start by evaluating your target market and ideal customers.

  9. The #1 Roofing Business Plan Template & Guidebook

    A well-crafted business plan is essential to achieving success in the roofing industry. The #1 Roofing Business Plan Template & Guidebook provides entrepreneurs with a comprehensive resource to help them create a plan that will stand out among their peers. This guidebook is filled with valuable tips, templates and advice to help individuals ...

  10. How to Start Your Own Roofing Business

    Use the planner function in your phone to schedule customer appointments. Set up space in your spare room, basement or garage. Install a business phone or record a professional message for your personal phone. Add an email address dedicated to your roofing company. Order or create Estimate and Invoice forms online.

  11. How to Start Corrugated Roof Sheets Manufacturing Business

    Roof Sheets Manufacturing Business - The corrugated iron sheet was created by cleaning the rust and other ingredients from a plain iron sheet and then drying it with dry, hot air. The iron sheet is then immersed in molten lead to achieve the desired thickness. It is then dried with forced air before being fed to the feeding table by a ...

  12. Starting a Roofing Business: A Gude

    The purpose of a business plan is to help you outline your goals, strategies, and financial projections on paper. It ensures you think about everything you need to kick off your business and can act as a road map for the first 1-3 years. Successful roofing companies don't just happen. They take planning.

  13. Crafting Effective Roofing Business Plans

    Your roofing business plan isn't complete without a well-thought-out marketing plan. Detail your marketing strategies and develop a cohesive marketing plan to attract more customers, increase your revenue, and establish a strong presence in the roofing industry. ... and a projected balance sheet. Additionally, your roofing business plan ...

  14. Roofing Business Plan Template

    Bring together all your enquiries, estimates, quotes, jobs, staff, invoices, and more — all in one place, across every device. Save time and eliminate stress with Tradify! Try Free for 14 Days! Every roofing business, new or established, needs a solid business plan. Download your free roofing business plan template today!

  15. Roofing Business Plan Sample [Update 2024]

    Roofing Business Plan Sample [Update 2024]

  16. 5 Things to Include in Your Roofing Business Plan

    In your roofing business plan, specify whether you run a residential or commercial roofing company. Note the opportunities your company has for resolving its target audience's problems. Include the most common type of roofing systems in that industry and potential issues that your business may need to overcome. 4. Financial Plan.

  17. How to Grow Your Roofing Business: A Complete Management Guide

    The process of writing your plan will help you clarify the crucial elements of your business, such as the: Purpose behind your work. Values that will guide your decisions. Short and long-term goals. Actionable steps to reach those goals. Celebration you'll have when you reach the other side. It's not the place to worry about the finer points ...

  18. Business Plan for the manufacture of steel based roofing products and

    1335. Project Scope: This project entails the establishment a manufacturing operation to produce roofing products such as corrugated roof sheets, steel backed roof tiles etc. The client is prepared to invest an amount of approximately R1m to invest toward the establishment of the project which should cover the equipment and machinery.

  19. How To Start A Roofing Business

    The cost of starting a roofing company will depend on the scale and types of jobs you undertake. As a benchmark, you'll generally require start-up funds between £5,000 and £10,000. However, if you already own all the equipment you need, the costs of starting your business can drop significantly.

  20. About

    In 1983, GLEN BARNETT ROOFING began doing residential roofs in Tyler, Texas. Glen moved his growing family and business to Idaho in 1990. He has done a wide variety of roofing including composition, metal, tile, and flat roofing membranes. His boys began to roof with him as a summer job and have been his best learners and workers.

  21. Barnett Roofing

    If you own or manage a business, having a sturdy and reliable roof that can withstand the elements and protect your property and employees is crucial. Trust your local experts to guide you through the process and protect your business from the elements. ... Barnett Roofing is here to guide you through any roofing problems. With over 40 years of ...

  22. Moscow Roofing

    If you are interested in finding out in regards to the wide array of treatments for Moscow roofing treatments which might better your residence for years make sure to talk to our friendly group of roofing companies in Moscow, Idaho at (844) 503-8030 to organize a totally free in depth at home quote with Moscow roofing contractors around your ...

  23. PDF MOSRM Floor Plans

    FLOOR PLAN Bridge N S O 1 S O 2 YASHIN (West) YASHIN (North) YASHIN (South) YASHIN (East) COCKTAIL AREA COCKTAIL AREA BRIDGE COOKING STATION COOKING STATION HYATT REGENCY MOSCOW PETROVSKY PARK Leningradsky avenue 36 bld.33, 125167, Moscow, Russian Federation T +7 495 479 1234 F +7 495 479 1235 moscowpetrovskypark.regency.hyatt.com moscow ...