cover letter for sending product samples

The 23 Best Cover Letter Examples: What They Got Right

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

• Standard Cover Letter Example
• Data-Driven Cover Letter Sample
• Entry-Level Cover Letter Example
• The Cover Letter That Explains 'Why,' Not Just 'How'
• The 'We're Meant for Each Other' Cover Letter
• The Cover Letter with H.E.A.R.T.
• Short-and-Sweet Cover Letter Example
• The Short Story
• The Bare Bones Cover Letter
• The Breezy Follow-Up
• The Administrative Assistant Cover Letter
• The Internship Cover Letter
• The Brutally Honest Cover Letter
• The Pivot Cover Letter
• The Graphic Design Cover Letter
• Consulting Internship Cover Letter Example
• Nonprofit Referral Cover Letter Example
• General Email Inquiry Cover Letter Example
• Post-Phone-Call Cover Letter Example
• Mission-Driven Graduate Cover Letter Example
• Short Recommendation Cover Letter Example
• Professor or Research Position Cover Letter Example
• Director Cover Letter Example
• Editorial Cover Letter Example
• Promotion Cover Letter Example
• Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

• How to Find a Job After College
• Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

• How to Stand Out and Get Hired at Your Dream Company
• How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

Setting up customized email signatures is also highly recommended. They should include your name, job title, and ideally links to your website or social accounts as well as your headshot.

These add a professional touch and help you stand out from other cover letters in the recipient’s inbox. At the same time, the headshot makes you easier to remember in case a job position becomes available, while the website or social links allow recruiters to learn more relevant details about you.  

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

• Dear Sir or Madam Alternatives
• Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

• How to Write an Introduction
• Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

• How to Write About Your Professional Background
• Professional Bio Examples
• LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

• Email Closing Line Examples
• Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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Is a Cover Letter Necessary in 2024?

How to Write a Cover Letter for an Internship [Examples & Template]

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

How to Start a Cover Letter to Impress Employers [+ 14 Examples]

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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• Cover Letter Examples

Product Manager Cover Letter: Samples, Format, and 10+ Tips

Our customers have been hired by:

You've mastered the art of turning ideas into market-winning products, but does your cover letter showcase those skills? It's time to launch a product manager cover letter that stands out like a top-selling release.

With us, you'll create a cover letter that highlights your talents and has hiring managers excited to collaborate with you.

This guide will show you a job-winning product manager cover letter example. Plus, you’ll get a bunch of useful tips and tricks for creating your own cover letter for product manager jobs, step by step.

Want to write your cover letter fast? Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

Sample cover letter for a resume— See more cover letter examples and create your cover letter here .

Even with a killer cover letter for a product manager, you still need a professional product manager resume.

See our product manager resume writing guide here: Product Manager Resume: Samples and Writing Guide

Product management is just part of your job? Check out these dedicated resume guides:

• Product Owner Resume: Sample & Complete Guide
• Project Manager Resume: Sample & Complete Guide
• Project Coordinator Resume: Sample & Complete Guide
• Project Coordinator Cover Letter: Sample & Complete Guide
• UX Designer Cover Letter: Sample & Complete Guide
• Program Manager Resume: Sample & Complete Guide
• Customer Success Manager Cover Letter: Sample & Complete Guide
• Manager Resume: Sample & Complete Guide
• Operations Manager Cover Letter Samples & Writing Guide
• Public Relations Resume: Sample & Complete Guide
• Digital Marketing Cover Letter: Sample & Complete Guide
• Assistant Manager Resume: Sample & Complete Guide
• Executive Resume: Sample & Complete Guide
• Store Manager Cover Letter Sample & Complete Guide
• HR Generalist Cover Letter: Sample & Complete Guide
• Human Resources Cover Letter: Sample & Complete Guide

Want to explore your options further? See our full selection of cover letter examples for every career:  Best Cover Letter Examples for All Professions

Now, here's a great product manager cover letter sample to wow recruiters:

Cover Letter Sample—Product Manager

Product Manager 409 Parker Street 

Cumberland, RI 02864 486-789-2147 [email protected] linkedin.com/in/sotodavid Los Angeles, 5/29/2019 Ms. Daisy Mercado Head of Human Resources NewLeaf Tech, Inc.

26 Valley View Ave. 

Los Angeles CA 92117

Dear Daisy,

As a huge fan of NewLeaf Tech’s products (TipTop, Snail plugin, Wearable), I was excited to learn about your opening for the position of a product manager. I’m positive I can help you continue putting customer needs first. I have proven listening skills, which enabled me to meet 170% of my revenue targets at Hazel Engage.

I know that the critical part for this role in the upcoming quarters will the management of multiple projects geared toward hospitals. In my current position at Hazel Engage, I oversee hundreds of products, many from inception through delivery. I am also directly involved in designing custom solutions for hospitals that use SIEMENS software.

During my tenure at Hazel Engage, I:

• Managed customer communications for a $15 million high volume.
• Developed 2+ new business channels and expanded market share via representing the company at meetups and conventions.

The industry-famous NewLeaf Tech's emphasis on professional growth is part of the reason why I'm so excited about the opening. I'd welcome the chance to use my product management knowledge to boost all of the major NewLeaf Tech’s KPIs.

Sincerely, David Soto

P.S.—Can we set up a time to talk about growing NewLeaf Tech's revenue by 70% in the upcoming 6 months?

So—that’s how you write product manager cover letter samples that make you look like Dan Olsen.

Product Manager Cover Letter Template

Here’s how to write a sample product manager cover letter for a job application:

1. Use the proper cover letter format

• Make one-inch margins on all sides.
• Keep the line spacing single or 1.15.
• Pick a classic 11pt or 12pt font. 

Read more: The Only Proper Cover Letter Format

2. Make a professional cover letter header

• Dump your name and contact details in the top-left corner.
• List your number, email, and LinkedIn. Optionally, you can add your Twitter profile and other social profiles.
• Pen your city and drop the date below it.
• Lastly, put the addressee's info.

Can’t find the hiring manager’s name or contact information? Head over to the company website and snoop around. Nothing there? Check LinkedIn. If that fails, walk the extra mile and call the receptionist.

Read more: How to Address a Cover Letter

3. Use a compelling cover letter opening. 

• Start with “Dear,” and drop the hiring manager’s first name.
• Cite the position you’re interested in.
• Spotlight a major win from previous experience that's relevant to the job.

Read more: How to Start a Cover Letter the Right Way

4. Prove you have what it takes

• Check the job description and zero in on listing experience that matters to the hiring manager.
• Spotlight a couple of wins to show how awesome you are.
• Quantify whenever possible. Numbers look impressive.

Also, make sure you’re not making your cover letter too long: The Perfect Cover Letter Length

5. Explain why you want to get onboard

• Drop a compliment or two about the company.
• Communicate how your prior product management experience will help the company reach its goals.
• If you do the two, it’ll prove you don’t plan to jump ship soon.

6. Make an offer and include a call to action

• Suggest a call or meeting plus a time.
• Stress what you can bring to the table.

Read more: The Best Cover Letter Ending Examples

7. Close with a professional sign-off

• End with your full name.
• Include your digital signature below.
• List your contact details.

If you don’t hear from the hiring manager, send a follow-up email. Here’s how: Job Application Follow-Up: Examples, Dos, & Don’ts

You just saw how to write a cover letter for a product manager position that proves you can juggle multiple projects in your sleep.

To land a high-profile job, you need a product manager sample resume that blows the competition out of the water.

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a  professional resume template here for free .

When you’re done, our free resume builder will score your resume and our resume checker will tell you exactly how to make it better.

Thanks for reading! Now I'd love to hear from you. What do you think of our product manager cover letter examples? What are your tips on how to write a cover letter for a product manager? Drop a line in the comments.

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25 Product Manager Cover Letter Samples & Guide for 2024

• Product Manager Cover Letter
• Product Manager Cover Letters by Experience
• Product Manager Cover Letters by Role
• Writing Your Product Manager Cover Letter
• Product Manager Cover Letter FAQs

Product managers wear many hats, handling what arises during a product’s life cycle. Primarily, you ensure a company’s products align with its goals, mission statements, and strategies.

Strong management skills like effective communication, task organization, and collaboration come into play. Analytics, quality assurance, and leadership are also core to a good product manager’s  skill set . After all, you bridge the gaps between departments and specialists to handle every aspect of production with finesse.

Now, it’s time to communicate your value to recruiters, and that doesn’t just mean building a jaw-dropping  product manager resume . You’re not exactly pumped to write a cover letter for a product manager, but we’ll simplify the process with our 25 examples and free cover letter builder .

Product Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

• Do your homework, and it will show! Angie opens with a line mirroring the job description about rolling up her sleeves and working hard, showing that she’s put effort into her application.
• To connect your skills and abilities to the company, visit its website, look through its blog, or try to find some outside articles about the company that will help you understand its vision and goals. 
• Based on the  product manager job description  and the fruits of your research, try to identify the company’s most pressing challenges and address

Level up your cover letter game

Relax! We’ll do the heavy lifiting to write your cover letter in seconds.

Director of Product Management Cover Letter Example

• Including experiences as a lead production manager and a senior product manager sheds some light on your suitability for the advertised role. The message is clear: you’ve proven yourself in equally challenging positions and you’re ready to take on more responsibilities.

VP of Product Management Cover Letter Example

• The use of definite numbers here such as “improving delivery times by 23%” would work magic and get you close to the door. Look back to your past roles and choose metrics that paint you as a team leader and top performer.

Senior Product Manager Cover Letter Example

• If you research the company, you can uncover what they want in a senior product manager as well as their company objectives. This is potential material for a great intro!
• Connect with the company right away by  showing  your interest instead of stating it.
• Look at the senior product manager’s job description and your research to get a glimpse into the company’s obstacles and focal points so you can reference them. 

Assistant Product Manager Cover Letter Example

• Follow Raj’s assistant product manager cover letter script where he highlights his track record of successful product management and the ability to work with cross-functional teams. Ideally, position yourself as part of a solution that the company needs.

Junior Product Manager Cover Letter Example

• In this case, an elegant template would be a great choice. It allows you the room to include everything important without clutter. Keep each section separate under a specific title and ensure you highlight at least a section of a bullet point in each work experience.

Associate Product Manager Cover Letter Example

• Suppose you’re applying at a bank and love keeping up with the latest financial apps and industry breakthroughs. Go ahead and show how that interest equips you with an understanding of user and market needs, crucial to product management.

Product Manager No Experience Cover Letter Example

• And your product manager no experience cover letter’s conclusion? It should reiterate your interest in the role and set the stage for further conversation. And while you must contain your narration within one page, use white spaces for enhanced readability.

Entry-Level Product Manager Cover Letter Example

• Proceed to show why you would be a terrific hire for the position. Roles and achievements from your previous jobs would set you apart from the average applicants.

Product Manager Intern Cover Letter Example

• After grabbing the attention of the hiring manager, go further and detail your project experiences and set of  relevant skills that make you the ideal candidate the company is looking for.

Google Product Manager Cover Letter Example

• Your knack for innovation and ability to work in a high-pressure environment will help you carry the day. Deploy your  technical skills  to back your candidacy and leave no doubt that you’re the perfect fit for the open position.

Supply Chain Product Manager Cover Letter Example

• Proficiencies in Tableau, Google Analytics, SQL, and more are part of the success equation that can get you hired. Also, share past instances when your ability to lead teams was tested and proven.

Digital Product Manager Cover Letter Example

• Like Andrew, who worked at Salesforce and Wayfair before applying for a job at RedHat, naming your previous employers can be a way of saying that you’ve worked for companies with cultures and production demands similar to the prospective employer.

Product Launch Manager Cover Letter Example

• Recruiting teams don’t always have the time to read your entire piece. The earlier you state and back your case, the more chances of getting noticed from the onset.

Medical Product Manager Cover Letter Example

• As such, accompanying your medical product manager cover letter with one or two recommendations can make a huge difference. Most importantly, ensure such recommendations add value to your chances of landing the open position.

Product Development Manager Cover Letter Example

• However, don’t ignore what you say in the conclusion of your piece. Assert your eagerness to be part of the company’s team and let the hiring manager know you’re open to further conversation about the position.

IT Product Manager Cover Letter Example

• Your passion for IT products, and innovations, and thorough understanding of the behind-the-scenes of production processes would come in handy. All you have to do is pick and share past experiences that speak about your leadership and competencies in relevant tools.

Ecommerce Product Manager Cover Letter Example

• Notice how Dante introduces a clever twist of being a basketball camp counselor before transitioning to ecommerce? You see, as a camp counselor, he builds his critical thinking and teamwork skills which are also relevant in an ecommerce product manager cover letter.

Software Product Manager Cover Letter Example

• Show how you’ve championed the creation of customer-centric products and your role in supporting successful customer experiences. A satisfied customer means a successful company.

AI Product Manager Cover Letter Example

• Borrow a leaf from how Noor parades his IBM DSPC and AWS certifications for a role that would directly benefit from such and you will be among the top contenders for the role.

API Product Manager Cover Letter Example

• For instance, experiences of you leading a team to build an AI-driven platform and redesigning web applications to improve user experiences would make for great inclusions in your application.

Amazon Product Manager Cover Letter Example

• If your Amazon product manager cover letter can be as effective in connecting your past experiences to the requirements of the current job opening, you’ll be miles ahead of the competition.

Agile Product Manager Cover Letter Example

• A three-paragraph cover letter would be enough to state your case. Let the intro establish your credentials. Dedicate your second paragraph to positioning yourself as an irresistible candidate. In conclusion, remind the prospective employer of your massive potential that you’re ready to unleash once hired.

Game Product Manager Cover Letter Example

• Include numbers that show you saving costs, instances that paint the image of a terrific team leader, and product launches that are user-focused and within timelines. With that, you’ll have the attention of the hiring team.

Technical Product Manager Cover Letter Example

• Connect with the company immediately—demonstrating an understanding of their needs, which is your best bet when you’re applying to work for a company more corporate in nature. 
• Seek out the company’s most important challenges by examining the product management job description and researching the company online. 

Senior Product Manager Resume

Need a resume for your senior product manager cover letter?

or download as PDF

The Life Cycle of Your Product Manager Cover Letter

Before you start writing, strategize on how to take your letter to the next level. Looking beyond the job description for more information on the company will help you tailor your cover letter effectively. Finally, revising and editing the tone of your cover letter will only highlight what a great candidate you are!

Strategy 1: Research the role

Most cover letters out there are disappointingly generic. Since you want to grab your potential employer’s attention, the last thing you want is for your cover letter to blend in with the rest! One of the most important steps you can take toward success is to tailor your cover letter to the exact company where you’re applying to work as a product manager.

Dive in by carefully re-reading the  product manager job description , scanning for useful keywords that you can use in your letter. Research the organization—especially company values and objectives that you could tie in with your history as a product manager.

• For instance, what product life cycles have you overseen that relate to the job description?
• Do you have extensive experience working with a particular department they seek to improve?

Answer specific calls from the job description and company goals that you find during your research to tailor your cover letter strategically and polish up an outstanding final piece! 

Strategy 2: Narrow your focus

Many hopeful applicants make the common error of simply repeating the contents of their  product manager resumes  but in a more conversational tone. Don’t make this mistake: Your cover letter is a spotlight to more fully reflect your greatest accomplishments in alignment with details from the job description.

Your product manager resume is engineered to save space and concisely delineate your achievements, experience, and background in bullet points. But your cover letter should provide supplementary examples of how you’ve gone a step further to make a positive impact.

• Make sure you discuss it if you’re applying to a company that emphasizes collaboration as a value.
• Try describing how you led a well-strategized production plan that tackled the same areas mentioned in the job description.
• Or, maybe you used your Google Analytics prowess to create a new quality assurance strategy that the company still uses today.

Strategy 3: Refine your tone

Remember your cover letter isn’t a one-and-done task. You’ll need to refine and polish it to ensure you’re using the ideal nuances and presenting yourself as an excellent product manager candidate.

For starters, glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging. Your letter should be no longer than one page (shorter is better), and it’ll take revision to pare down your management abilities and technical skills to only the finest essentials. Make sure you proofread for errors, too!

Glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging.

The tone of your cover letter is also important. If you’re applying to an ed-tech startup that needs a strong product manager, your tone should be confident yet personable. Use active words like “coordinated,” “led,” “developed,” and “managed.”

On the other hand, if you’re applying to work for a long-established company, employers may appreciate efficiency, professionalism, and formalities (like avoiding informal contractions). Ultimately, you make the judgment call, basing it on the company history, goals, and overall vibes. 

Grow and Mature Your Product Manager Cover Letter with an Outline

It can be tricky to figure out where to start on your cover letter—that blank page can feel overwhelming! Outlining your cover letter is a great way to make your task seem more manageable and to make sure you hit all the high points. 

Let’s go over an outline with good examples from the three product manager cover letters you just read, so you can get a feel for how to break things down.  

How to start a product manager cover letter

Your contact info: State your name, phone number, street address, and email address (if you’re using a templated cover letter). For a business block letter you build in Word or Google, your name need only be in your signature.  

• Formatting:  Just as you must determine the  best resume format  to use, you’ll need to decide the format you want to use for your cover letter. Using a template is simple, but if you use a block format, leave your name out of your address. 

Date:  Use the exact date you submit your application materials. 

• Formatting:  Write out the full date, e.g. January 12, 2023.

Tracy correctly wrote January 3, 2023, instead of 01/03/23. 

Inside address:  This is the address of the person you’re writing to: include their name, their company and position, and their address. 

• Formatting:  Put each part of the inside address on a new line. Double-space before typing your greeting.

Paul Lee IXL Learning Hiring Manager 777 Mariners Island Blvd #600 San Mateo, CA 94404 

Greeting:  Your greeting, or salutation, should make that invaluable good impression by avoiding vague, tired phrases like “Dear Hiring Manager.” Address the person directly instead!

• Formatting:  Applying to work in a place that values individual creativity and innovation? A comma after the greeting may be best. Think you’ll be wearing business attire on a day-to-day basis? A colon will suit you better.

Dear Mr. Hoffman, Dear Mr. Lee:

How to write your product manager cover letter

Body:  Your product management cover letter should contain three or four body paragraphs that show your interest, qualifications, and an enthusiastic call to action.

• Formatting:  The body of your product manager cover letter should be single-spaced although you’ll need to double-space between paragraphs.

Opening paragraph:  Remember—generic cover letters usually get tossed! Get your foot in the door by making a connection with the company. 

Bad:  HandStand is a great company. I have lots of skills that would do well there.

Why?  Product managers can’t sound this bored already! Why would a great company hire someone who provides no examples of their skills or demonstration of interest? 

Good:  When a former employer purchased your pieceless puzzle mousepads several years ago, I was intrigued by HandStand’s innovative ideas. Now, with my successful history of product design leadership, coordination, and KPI tracking, I am ready to roll up my sleeves and work side by side with your sales and marketing teams. My versatile talents and background empower me to optimize every aspect of the life cycle to develop unique, creative, and quality products for the world’s top brands, which will only bolster HandStand’s remarkable brand reputation.

Why?  Angie leads with a relevant anecdote that establishes a personal connection with the company, mirrors language from the job description, and immediately follows up with an overview of how her skills tie in with the company’s vision.

Paragraphs 2-3:  It’s time to substantiate your opening claims! How can you enhance this specific product management role? 

Each paragraph should focus on a clear accomplishment, so you can provide details. Stick with metrics that center around each paragraph’s theme: 

I’m excited to dive into your upcoming teacher dashboard and analytics projects and have always thrived in the challenges of analyzing KPI failures and translating vast amounts of data into usable improvement strategies so that my cross-functional teams could take action. After collaborating with several departments at Outschool, I optimized a SaaS product to improve task and milestone organization that scaled to over 100K users and boosted customer satisfaction rates by 19 percent.

Closing paragraph:  Summarize how the qualifications and values in your cover letter offer what the company needs in a product manager. End with an enthusiastic ask that encourages further communication. 

Bad:  My skills make me a good fit for your product manager role. Let me know if you need more info.

Why?  Kudos to the recruiter for not nodding off! The ask is also informal, flavorless, lazy—and, dare we say it—rude.

Good:  My ability to think outside the box will enable me to oversee any project from inception to completion, no matter how unconventional. I am eager to apply my experience in SaaS, KPI monitoring, and stakeholder management to revolutionize product development and analytics for teachers implementing IXL Learning. I can also provide overarching guidance and help all team members surpass each new, exciting goal. Please reach out to me with any questions as I would love to show you how I can boost team efficiency and student motivation.

Why?  Tracy addresses the requirement details from the job description, such as thinking outside the box and approaching things differently. She also aligns her experience and abilities with company goals—specifically, improved student motivation—and ends with a courteous and personable call to action.

How to end a product manager cover letter

Signature:  If you didn’t thank the reader in your closing paragraph, do so here. Always use professional wording and your real name.

• Formatting:  If you’re offering hard copies of your cover letter, leave room to sign in black or blue ink by quadruple-spacing after the closing phrase and before your name. 

With sincere thanks,

Angie Jones

Enclosure(s):  This important detail points out your other materials like recommendation letters and (of course!) your product manager resume.

After your signature, you’ll include “Enclosure(s),” followed by the exact documents in order of appearance. 

• Formatting:  Use “enclosure” versus “enclosures” correctly, depending on how many attachments you’re including.

Enclosures:  Resume Application

See, including this final section is literally easier than writing your own address. Include it, and automatically set yourself apart from other teachers vying for the same role. 

Next Phase of Your Product Management Job Hunt

Now, that you’ve got the tools to confidently wow principals and departmental heads with your teacher cover letter, have you considered the current state of your resume? Maybe you’ve already updated and polished it, and if that’s you, kudos to you—you’re ahead of the game! 

If you’re blowing out an exaggerated breath because you’ve relegated your resume to the nether regions of your mind, we get it. But teacher resumes are judged more harshly than most. Hiring teams don’t cut a lot of slack when they’re looking for talent who will teach their students to communicate, read, and write well.   

So, if it’s time to think seriously about re-writing or, let’s face it,  writing  your resume  from scratch, take a page from us (literally) and get inspired with our  free resume templates  and  teacher resume examples  like the one below.

Product Manager Resume

Need a resume to pair with your product manager cover letter?

Check out our tools, templates, and  resume writing tips  to put your best foot forward during your job hunt. With a little help from us, your job application materials will be top-notch quality, so every potential employer envisions how you’ll oversee the product life cycle seamlessly and successfully. 

Zone in on the skills and tasks required of you in the job description, then match them up with your greatest achievements. Don’t clutter your cover letter with everything you’ve ever done—instead, mention instances of surpassing KPIs, meeting targets, and collaborating across many departments to manage a successful product launch.

It’s better if you focus on what makes you a valuable asset to the company you’re applying for. Discuss instances of you leading successful teams and how those skills can translate to product management in your new role. You can briefly touch on why you left your past company during the interview, but focus on the positives, such as seeking career growth.

The best way to make an impression is to show that you understand the role and the business well. Go the extra mile in your research and study the product manager job description as well as the company website. Show how its mission is important to you. For instance, you could say that its recent launch of an accessibility app closely aligns with both your professional and personal values.

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• Google Product Marketing Manager Overview
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• Justin Watt
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• Versions in Jira Tutorial
• Learn SCRUM using Jira
• Use Epics in Jira Software
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Best Product Manager Cover Letter Examples and Templates

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Whenever a candidate applies to a new job for a product manager position, they must signal their value  through multiple mediums. While the resume is the most well-known part of the product manager job application, the product manager cover letter can be just as crucial for landing a product manager job.

While some employers no longer ask for cover letters, many employers still ask for cover letters from job seekers. Plus, if you’re planning on sending an email to the recruiting team to apply (rather than using an online application portal), your email itself should be the cover letter.

Below, I’ll discuss what a cover letter is, why it matters for your job search, and what its structure looks like. Afterward, I’ll share tangible next steps for how to craft a solid cover letter, as well as a couple of key resources you can use as a starting point for your product manager cover letter.

What Is a Product Manager Cover Letter?

A product manager cover letter is a narrative about who you are and why the recruiter should invest time in evaluating you, rather than invest time in other potential candidates. It’s crucial to remember that the role of the cover letter is to share a narrative – in other words, it’s fundamentally different from a resume for your job application.

The  product manager resume  is all about quantitative value; you want to prove your worth through concrete numbers. The product manager cover letter, on the other hand, is all about stories. You want to demonstrate that you’re the right person for that specific job opening.

Do not use your cover letter to rehash your resume. Your cover letter should be distinct from your resume – you need to take this opportunity to demonstrate a story about yourself in a way that your resume will never be able to do so. Remember,  product managers are also products . Your resume is like a demo video, in that it gives quick hits and stats on why you are the best solution. Your cover letter is like a customer testimonial white paper – it should be an in-depth discussion about one or two concrete and impactful experiences that bring you to life as a human being.

Why Do Product Manager Cover Letters Matter?

Product managers must demonstrate that they’re master storytellers. After all, the product manager must tell the story of the customer to both  their product development team  and their  business stakeholders . And, the product manager must also tell the product’s story to the customer to convince them to buy the product.

Therefore,  the cover letter is a test . It tests to see whether you can craft a compelling narrative about yourself. By testing your cover letter abilities, the is assessing whether you have the chops to craft compelling narratives on behalf of that in the future.

Many companies will let you optionally attach a cover letter to your application. If you take on the challenge, it demonstrates your firm commitment to the company and enables you to tell a story about yourself as a leader and as a collaborator. A solid cover letter will leave a deep impression in the reader’s mind and will help you stand out amongst the crowd.

Think of it like the product requirements that you might get from a customer. While they might ask you for the bare minimum, you know that you can wow them by going above and beyond with a great product manager cover letter. And here’s the most important reason of all: the process is more important than the output. When you go through the process of a cover letter, you’re forced to figure out your story about yourself, and how you are the best solution for the customer’s pain.

You’re forced to  conduct pre-interview research about them so that you know exactly what you’re meant to tackle, and you know exactly how to position yourself throughout the interview. Once you’ve written a cover letter, you’ll have a mental reference point about how you want to talk about yourself across all of your interviews, and that’s incredibly valuable!

Product Manager Cover Letter Outline

I’ve found that the most effective cover letters have eight core parts.

• Heading, including your name and contact information
• The Hiring Manager’s name and title, and the company’s name and address
• Introductory paragraph
• Body paragraph(s)
• Closing paragraph

The first part is the introduction. In your first paragraph, you need to cover the following key details: which company you’re applying to, what role you’re applying to, and a summary of how you will provide value to the company.

I’ve seen so many cover letters fail to specify either the job title or the name of the company. That’s a sure sign that you’re sending the same cover letter to many companies, which demonstrates that you don’t enough about making a good impression. If that’s the case, you may as well not write a cover letter at all!

Also, make sure that you send the right cover letter to the right company. I’ve gotten so many cover letters for positions at or Apple or Google, even though I’ve never worked at either in my life. If you don’t pay attention to detail, your employer can’t trust you to take of the details as a product manager.

This is especially important if you decide to use a cover letter template. Too frequently, applicants take advantage of cover letter examples or cover letter samples and forget to clean it up. You need to make sure that you’ve done the hard work of personalizing the cover letter – be professional!

Your introduction should be a sales pitch. It’s essentially the same response you’d give to the interview question “tell me about yourself.”

It shouldn’t really be about you – rather, it should be about how you’re excited about what you are doing, and about how you’re the perfect fit to solve their needs. If you feel that you can’t directly address the job requirements on the website, you may need to consider applying for a different role instead.

The second part of the cover letter is your narrative. Here’s where you tell the story about yourself, and where you demonstrate that your past experiences have positioned you to be the best solution available.

Use it to address questions that might come up in an interview, such as “what was your proudest moment”, “how did you overcome failure”, and “tell us about a time when you led an initiative from to finish.”

I like to bring two narratives with me into the cover letter, and have each narrative cover a different strength about me while ensuring that I address the pain of the customer and company.

For example, the first narrative might discuss how I worked closely with engineers to tackle a complex, business-critical integrations initiative. It might highlight my attention to detail, my project management skills, my technical skills, my grit, my relentless pace, my ability to manage QA testing, and my strong understanding of my engineers’ needs.

The second narrative might discuss how I helped my company break into a totally new vertical, and how I was able to successfully pitch my product to new prospects. I might focus on my ability to conduct market research and customer research , my eye for design, my skills with rapid prototyping and fast iteration, my ability to navigate uncharted territory and deliver a clear roadmap, and my skills in  handling objections  from prospects.

The key thing to keep in mind is that you must  customize  your cover letter to the specific employer and the specific role that you’re aiming at.

For example, if you’re applying to be a growth product manager, you need to focus on the key traits of growth product management, such as experimentation and creativity. It’s less relevant for you to discuss your deep knowledge of technical architecture. And, if you’re applying to be a  B2B product manager , you need to focus on stories where you led process change management within crucial large accounts.

Another example is to ensure that you’re discussing narratives for products with similar lifecycles. If I’m applying for a “new initiatives” product manager role, I shouldn’t focus too much on scaling an already mature product. On the flip side, if I’m applying for a mature platform product manager role , it’s not valuable for me to share my stories about finding new niches and launching new business lines.

Each of your two stories should be able to stand alone on their own, but should also paint a bigger picture of who you are. What are your personality traits? What are your superpowers? What situations do you thrive in? How do you tackle adversity? Remember that you’re not just being evaluated on what you’re bringing to the table – the cover letter is also testing your communication skills and your ability to tell a cohesive narrative with limited space.

Finally, your cover letter will end with a conclusion. In your closing paragraph, summarize what you’ll bring to the table and why you’re the best fit for the role. Share your excitement about being a part of the team in the future. Subtly lean into the call to action – remind them that they should reach out to you to schedule an interview so that they can learn more about how you’re the best person to solve their problems.

How Can I Write a Great Product Manager Cover Letter?

Before you write a single word of your cover letter, you must first  prepare your thoughts .

Reflect on yourself. What are your strengths? What is your value proposition as a product manager? Which of your work experiences really stand out against the competition?

Then, conduct research on the company. What is their mission, and what is their culture? What are their current products? What pain are they trying to solve with the product manager role that you’re applying to?

In other words, what are they currently missing in their organization, and why are they hiring? What industry are they in, and what are the key trends in that industry? What keywords should you highlight in the cover letter, based on the job description?

Again, if you’ve seen our  resume guide  before, you’ll notice that these first few steps are essentially the same. You cannot demonstrate your value unless you know what your value is, who the employer is, and what pains you will solve on their behalf.

Now, identify the key stories that draw a direct line between your value and how it solves their pain. Hiring managers need to see the shortest path between you and the role, so you need to tell the stories that will cement your place in their minds as the best candidate for the job.

After all, people regularly believe that past experience indicates future success, and that’s why your stories of success matter so much in the cover letter.

Now that you have your key stories, flesh them out on paper. Write your two stories first. Your value must come through in the narratives themselves – don’t write the intro or the conclusion until your two stories are done. And remember, product managers are master storytellers – so don’t rely on bullet points to demonstrate the impact that you’ll bring.

Review your two stories and your pre-interview research, and use that to hammer out your introduction and your conclusion.

Then, go back and edit the whole thing down to a single page. Remember that when potential employers are assessing your cover letter or your resume, they’re not evaluating you on the sum of your experiences.

They’re evaluating you on  the average of your experiences . In other words, you must cut out every single word of fluff, because fluff drags your average downward. If it’s not driving home a specific point, it doesn’t belong in your cover letter.

Ask a friend to take an unbiased look at the cover letter. Do they understand your narrative, your strengths, and why you’d be a valuable asset to the company? Can they determine which specific pains you will resolve at the company, and can they draw a direct line between your experiences and the pain that you will solve? If they can’t extract these details from a 3rd party perspective, you need to go back and edit your cover letter until they’re able to do so.

After all, the reader of your cover letter may not know about your current company, your current industry, or your current role. Therefore, you need to ensure that any uninformed 3rd party can easily see the value that you bring to the table.

Keep iterating – edit your cover letter, ask for feedback, and repeat this process until you and your reviewer agree that you are the best fit for the job out of all of the other candidates who are applying.

Once it’s in a solid place, you’re just about done with this cover letter!

Remember that you must write a whole new cover letter from scratch for every time that you apply to a new or role because you must demonstrate as tight of a product/market fit as you possibly can.

Don’t get lazy and don’t reuse the same cover letter, or else you will lose fit – and therefore you will look less valuable than your competitors. There’s no such thing as a “perfect cover letter”, so don’t try to create a one-size-fits-all solution.

Some additional minor points – don’t worry too much about the salutation, also known as the greeting. It doesn’t matter whether you use “to whom it may concern” or “dear hiring manager” or “dear sir or madam” – the point is to demonstrate that you’re the best candidate out of everyone who’s applying for that job posting. Just focus on the core value that you’re bringing to the company.

Still, looking for more inspiration for crafting a good product manager cover letter? Consider seeking inspiration from these cover letter templates.

Product Manager Cover Letter Samples and Templates

When you look at any product expert’s  professional development as a product manager , you’ll notice that it’s a relatively big learning curve. The product manager role requires years of experience and is often the dream job of product experts.

For these reasons, your expertise and experience should be reflected in the cover letter you draft. It’s not only about the experience you can talk about, what skill sets you have, whether you are Scrum-certified, or how many new products you’ve launched or assisted with.

All of that information can be extracted through a well-drafted  product manager resume template . The product manager cover letter is more about how you approach product management, how you organize data, how you communicate, and how well you can relay information.

With that in mind, are some of the better cover letter samples and templates you can use.

1. Resume Genius

You can find a complete product manager cover letter example on Resume Genius and can even build your cover letter online.

If you download the free sample, it provides you with a ZIP file that includes the Microsoft Word file and other cover letter formats.

The template is simple but includes everything from your personal data to your contact information.

They also provide resume samples – including a great product manager resume example.

You can find the cover letter example here .

2. Live Career

Live Career provides a detailed list of PM cover letter examples. For each kind of cover letter, it gives you an option to create your cover letter using that template.

They also provide cover letter tips and product manager advice on developing a great cover letter. You can gain inspiration from it all and use their templates to draft your cover letter. Furthermore, they also provide PM job-seeking tips to ensure you craft an engaging cover letter for each job.

You can find their cover letter examples and templates here .

Indeed has a wide variety of cover letter samples that they have developed after years of experience with thousands of cover letters.

They provide a relatively simple, yet comprehensive sample for a PM cover letter. The format is simple and can be easily copied and replicated. They avoid the use of bullet points, citing that they divide the hiring manager’s attention.

Furthermore, they provide rudimentary cover letter tips at the end, along with resume samples. As a job search platform, Indeed provides the ideal cover letter sample.

You can find their cover letter sample and template here .

Product Manager Cover Letter Example Tips

Even with a sample or template, it can be tricky to make the best cover letter. Here are some tips you should keep in mind when drafting your product manager cover letter.

• Use an appropriate cover letter format (one-inch margins, line spacing of 1.15, and an 11pt or 12pt classic font).
• Make an attractive yet professional cover letter header.
• Prove you’re up for the position and explain why you want to be part of the company.
• Explain what you can deliver, provide an offer, and close with a professional sign-off.
• Don’t forget to provide your contact information (e.g. phone and email address), and consider adding a link to your profile.
• On the other hand, it’s probably not a good idea to share other social media links such as Facebook, Twitter, or Instagram, so keep those out of your cover letter.
• Don’t forget to proofread your cover letter. Companies expect that you’ll be putting your best foot forward, so double-check for any typos or grammatical errors. Spell check is your best friend.

Keep these points in mind and understand that you’re selling yourself to not only the hiring manager but also the company.

Cover letters are an opportunity for you to tell your story, without being stuck in the formatting constraints of the product manager’s resume. Use this chance to demonstrate why you’re the best fit for the role.

Start with a compelling introduction, then share your two key narratives as though you were answering an interview question. Make sure that your two key narratives are focused on the pain of the company. Wrap up with a conclusion that summarizes your value proposition and demonstrates your excitement about the role.

Notice how your cover letter answers multiple product manager interview questions . It answers the questions “tell me about yourself,” “what are your strengths”, “tell me about a time when you led an initiative”, and “tell me about a time when you overcame an obstacle.” If you know how to write a good cover letter, you know how to crack a solid portion of the interview process too.

As you write more and more cover letters, you’ll find that you’ll become better at positioning yourself as a product. And, as you repeat this exercise, you’ll find that you’ll become better at product management in general as well!

If you are new to product management and are looking to break into your first product role, we recommend taking our Product Manager Certification Course , where you will learn fundamentals of product management, launch your own product, and get on the fast track towards landing your first product job .

We offer a wide variety of programs and courses built on adaptive curriculum and led by leading industry experts.

• Work on projects in a collaborative setting
• Take advantage of our flexible plans and community
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Become a Certified Product Manager. Our Product Manager Certification Program teaches you the skills, strategies, and frameworks you need to tackle the challenges of product development and succeed in your role as a product leader.

Become a Certified Data Product Manager. The Data Product Manager Certification Course solves the core need of a PM by helping them gain data fluency.

Become a Certified Product Owner. Our Product Owner Certification Program equips you with the strategies, frameworks, techniques, and skills needed to tackle the challenges of one of the most in-demand roles in the tech industry head-on and come out on top.

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60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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6 Product Development Cover Letter Examples

Product Developers excel at conceptualizing, designing, and refining products that meet consumer needs and drive market success. Similarly, your cover letter is your chance to conceptualize and design your professional narrative, refining your skills, experiences, and aspirations into a compelling product that meets the needs of recruiters. In this guide, we'll delve into the best cover letter examples for Product Developers, helping you to craft an application that stands out in the competitive market.

Cover Letter Examples

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The best way to start a Product Development cover letter is by grabbing the hiring manager's attention. Begin with a compelling introduction that highlights your passion for product development and your understanding of the company's products. Mention a recent product that the company has launched or a notable achievement that impressed you. This not only shows that you've done your research, but also that you're genuinely interested in their work. Then, briefly introduce yourself and your relevant experience, focusing on how your skills and expertise can contribute to the company's product development goals.

Product Developers should end a cover letter by summarizing their interest in the position and the unique skills they bring. They should also express enthusiasm about the potential opportunity to contribute to the company's product development efforts. A strong closing might be: "I am excited about the opportunity to bring my unique blend of creativity, technical skills, and user-centric approach to your product development team. I am confident that my experience and passion for innovative solutions will make a significant contribution to your company. Thank you for considering my application. I look forward to the possibility of discussing my candidacy further." Always remember to end with a professional closing like "Sincerely" or "Best regards," followed by your name. This ending reaffirms your interest, highlights your suitability, and opens the door for further communication.

A Product Development cover letter should ideally be about one page long. This length is sufficient to clearly and concisely present your skills, experiences, and passion for product development without overwhelming the reader. It's important to remember that hiring managers often have many applications to go through, so a concise, well-structured cover letter is more likely to grab their attention. Make sure to focus on key achievements and skills that are directly relevant to the job description. Too much detail can be counterproductive, as it may dilute the impact of your main points.

Writing a cover letter with no direct experience in Product Development can seem challenging, but it's all about showcasing your transferable skills, passion for the industry, and eagerness to learn. Here's how you can approach it: 1. **Research**: Understand the role of a Product Developer and the skills required. This will help you identify any transferable skills you may have from other experiences. 2. **Introduction**: Start with a compelling introduction that grabs the reader's attention. Mention the specific role you're applying for and express your enthusiasm for the company and the product development field. 3. **Highlight Transferable Skills**: Even if you don't have direct experience, you may have transferable skills from other roles or academic projects. These could include project management, problem-solving, creativity, teamwork, and technical skills. Provide examples of how you've used these skills in the past. 4. **Showcase Your Knowledge and Passion**: Demonstrate your understanding of the product development process and the company's products. This shows that you're invested in the field and the company. 5. **Eagerness to Learn**: Express your willingness to learn and grow in the role. Highlight any relevant courses or certifications you're planning to take. 6. **Conclude Strongly**: Reiterate your interest in the role and the value you can bring to the company. Thank the reader for their time and express your hope for further discussion. 7. **Proofread**: Make sure your cover letter is free of errors. This shows your attention to detail, a crucial skill in product development. Remember, everyone starts somewhere. Your passion, transferable skills, and willingness to learn can make up for a lack of direct experience.

Related Cover Letters for Product Developments

Product manager cover letter.

Product Designer Cover Letter

Product Owner Cover Letter

Program Manager Cover Letter

Project Manager Cover Letter

Software Developer Cover Letter

Product Development Cover Letter

Product Development Engineer Cover Letter

Director of product development cover letter, vp of product development cover letter, new product development manager cover letter, related resumes for product developments, product development resume example.

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7 Professional Product Owner Cover Letter Examples for 2024

Your product owner cover letter should quickly highlight your ability to prioritize tasks and manage product backlogs. Demonstrate how you distill complex requirements into actionable work items. In your cover letter, showcase your experience with cross-functional teams to deliver high-quality products. Let your passion for user-centric design and continuous improvement shine through.

All cover letter examples in this guide

Entry-Level Product Owner

Senior Product Owner

Associate Product Owner

Technical Product Owner

Software Product Owner

Digital Product Owner

Cover letter guide.

Product Owner Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Product Owner Cover Letter

Key Takeaways

By Experience

Crafting a product owner cover letter can be a daunting step in your job search, especially once you realize this pivotal document is expected alongside your resume. Your aim? To tell a compelling story about your proudest professional achievement, not just rehash your CV. It's a balancing act—maintaining formality while steering clear of clichés and keeping it succinct, no more than a page. Let's dive into shaping a cover letter that stands out for all the right reasons.

• Write a product owner cover letter that helps you stand out (and get the job);
• Understand how to start and end your product owner cover letter with the appropriate greeting;
• What to include in the body of your product owner cover letter to put your best foot forward;
• Your most important achievements - how to present them as part of your product owner cover letter.

And if you want to make your life even easier, simply drag and drop your product owner resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

If the product owner isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Product Owner resume guide and example
• Healthcare Product Manager cover letter example
• Process Engineer cover letter example
• IT Program Manager cover letter example
• Creative Project Manager cover letter example
• AI Product Manager cover letter example
• Senior Scrum Master cover letter example
• SAP Project Manager cover letter example
• B2B Product Manager cover letter example
• Senior Project Manager cover letter example
• Project Analyst cover letter example

Product Owner cover letter example

Charlotte May

Seattle, Washington

+1-(234)-555-1234

[email protected]

• Detailed evidence of past success: The cover letter highlights a specific achievement at Microsoft, showcasing the candidate's ability to increase client satisfaction and project efficiency, which are key indicators of performance for a Product Owner role.
• Alignment with company values: The candidate has personalized the cover letter to reflect the values and goals of XYZ Company, indicating a strong cultural fit and an understanding of the company's commitment to innovation and customer satisfaction.
• Readiness for collaboration: By expressing eagerness to join the team and discussing potential contributions to upcoming projects, the candidate demonstrates a proactive attitude and readiness for teamwork, which is crucial for the role of a Product Owner.

The format of your product owner cover letter: structure, fonts, margins, and more

Your product owner cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your product owner cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your product owner cover letter:

• Use the same font in your product owner cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
• Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
• Our cover letter builder follows industry standards for your product owner cover letter formatting - with a one-inch margin, surrounding your content.
• Always export your product owner cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a product owner cover letter

• Header: Include your contact information and the date to ensure the recruiter knows who you are and can easily reach out to you.
• Greeting: Address the recruiter or hiring manager by name to make a personal connection and show your attention to detail which is crucial for a Product Owner.
• Introduction: Briefly state your interest in the Product Owner position and your belief in the value of effective product management, expressing enthusiasm for the company’s mission and products.
• Body: Highlight your relevant experience in product development and stakeholder management, showcasing your abilities to prioritize features, manage backlogs, and lead cross-functional teams, which are key responsibilities in a Product Owner role.
• Closing: End with a call to action, such as requesting an interview, and reiterate your passion for creating valuable and user-centric products, which is at the core of a Product Owner's duties.

Key qualities recruiters search for in a candidate’s cover letter

• Strong understanding of Agile methodologies: Demonstrates familiarity with Agile principles and the ability to efficiently manage the lifecycle of a product within an Agile framework, ensuring iterative progress and team collaboration.
• Excellent stakeholder management skills: Ability to understand and align the needs of various stakeholders, including customers, business managers, and development staff, balancing competing interests to achieve product goals.
• Prior experience as a product owner or in a similar role: Shows hands-on experience with product ownership, which includes managing product backlogs, prioritizing features, and creating user stories, providing a practical understanding of the role's responsibilities.
• Demonstrated success in product strategy and vision development: Manifests the capacity to develop a clear, strategic vision for the product and to articulate and communicate this vision effectively, guiding the product’s direction and success.
• Robust analytical and problem-solving skills: Empowers the candidate to navigate complex product challenges, data interpretation, and market analysis to inform product features and decisions, ensuring the product meets business needs and user demands.
• Strong communication and leadership abilities: Essential for conveying the product vision to the development team and stakeholders, facilitating teamwork and collaboration, and influencing positive outcomes in the product development process.

Personalizing your product owner cover letter salutation

Always aim to address the recruiter from the get-go of your product owner cover letter.

• the friendly tone (e.g. "Dear Paul" or "Dear Caroline") - if you've previously chatted up with them on social media and are on a first-name basis;
• the formal tone (e.g. "Dear Ms. Gibbs" or "Dear Ms. Swift") - if you haven't had any previous conversation with them and have discovered the name of the recruiter on LinkedIn or the company website;
• the polite tone (e.g. "Dear Hiring Manager" or "Dear HR Team") - at all costs aim to avoid the "To whom it may concern" or "Dear Sir/Madam", as both greetings are very old-school and vague.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Hiring Committee,
• Dear [Mr./Ms./Dr. Last Name],
• Dear Hiring Team,

First introductions in your product owner cover letter

Within your product owner cover letter introduction , genuinely state what you like about the organization.

Research the latest company projects, honorary awards, company updates, etc.

Write up to two sentences to let recruiters know what impresses you about the company,

This would help you to set a good tone for the rest of the communication.

Structuring your product owner cover letter body to add more value

You've hinted at your value as a professional (this may be your passion for the job or interest in the company) in your introduction.

Next, it's time to pan out the body or middle of your product owner cover letter .

When creating your resume, you've probably gone over the advert a million times to select the most relevant skills.

Well, it's time to repeat this activity. Or just copy and paste your previous list of job-crucial requirements.

Then, select one of your past accomplishments, which is relevant and would impress hiring managers.

Write between three and six paragraphs to focus on the value your professional achievement would bring to your potential, new organization.

Tell a story around your success that ultimately shows off your real value as a professional.

Thinking about the closing paragraph of your product owner cover letter

Before your signature, you have extra space to close off your product owner cover letter .

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

What to write on your product owner cover letter, when you have zero experience

The best advice for candidates, writing their product owner cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your product owner cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Summarizing the most important aspects in writing your product owner cover letter, remember to:

• Create a personalized product owner cover letter for each role you apply for, that includes the recruiter's name in the salutation;
• Format your product owner cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
• Always start off your product owner cover letter with two sentences that reflect what is most important about your application;
• Your product owner cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
• Instead of opting for the "Sincerely yours" ending, close your product owner cover letter with a nod to the future with what you aim to achieve in this potential role.

Product Owner cover letter examples

Explore additional product owner cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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Product Manager Cover Letter Examples For 2024 (20+ Skills & Templates)

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Looking to score a job as a Product Manager?

You're going to need an awesome cover letter. This guide is your one-stop-shop for writing a job-winning Product Manager cover letter  using our proven strategies, skills, templates, and examples.

All of the content in this guide is based on data from coaching thousands of job seekers (just like you!) who went on to land offers at the world's best companies.

If you want to maximize your chances of landing that Product Manager role, I recommend reading this piece from top to bottom. But if you're just looking for something specific, here's what's included in this guide:

• What To Know About Writing A Job-Winning Product Manager Cover Letter
• The Best Skills To Include On A Product Manager Cover Letter

How To Address A Product Manager Cover Letter

• 3 Product Manager Cover Letter Examples

The 8 Best Product Manager Cover Letter Templates

• 3 Tips For Writing A Job-Winning Cover Letter

Here's the step-by-step breakdown:

Product Manager Cover Letter Overview: What To Know To Write A Cover Letter That Wins More Job Offers

What do companies look for when they're hiring a Product Manager?

Employers love to see candidates who possess strategic thinking, who use a customer-centric approach, and who have excellent communication skills.

Product Manager roles also tend to require collaboration across different functions, analytical capabilities, adaptability, and leadership. Finally, the best candidates will likely have project management expertise, technical knowledge, and industry experience.

A successful product manager must balance these qualities to ensure the success of a product at every stage of its lifecycle.

Your cover letter should show the company that your personality and your experience encompass all of these things.

Additionally, there are a few best practices you want to follow to write a job-winning Product Manager cover letter:

• Address your letter: Begin your letter by addressing the hiring manager or team and stating the specific product manager job you are interested in. This shows that you have taken the time to customize your letter.
• Demonstrate your knowledge of the company: Clearly articulate your understanding of the company's products and market, demonstrating how your skills align with their needs.
• Showcase relevant skills and experiences: Highlight concrete examples of your past achievements, emphasizing your impact on product development, launch, or improvement. Don't forget to mention your ability to collaborate cross-functionally with engineering, marketing, sales, and other departments.
• Tailor your cover letter for the job description: Address the specific requirements listed in the job description, emphasizing how your experience makes you an ideal fit.
• Be concise and clear: Your cover letter should be short, concise, and easy to read. Stick to one page and focus on the most relevant information.
• End with a call to action: Conclude with a strong call to action, expressing enthusiasm for the opportunity and inviting further discussion about how you can contribute to the company's success.
• Proofread: Make sure to thoroughly proofread your cover letter for any grammatical errors or typos. A well-written, error-free letter can make a strong first impression. I recommend using Hemingway App to do this.

Let's dive deeper into each of these so you have the exact blueprint you need to see success.

The Best Product Manager Skills To Include On Your Cover Letter

Keywords are one of the most important factors in your cover letter. They show employers that your skills align with the role and they also help format your cover letter for Applicant Tracking Systems (ATS).

If you're not familiar with ATS systems, they are pieces of software used by employers to manage job applications. They scan cover letters for keywords and qualifications and make it easier for employers to filter and search for candidates whose qualifications match the role.

If you want to win more interviews and job offers, you need to have a keyword-optimized cover letter. There are two ways to find the right keywords:

1. Leverage The 20 Best Product Manager Keywords

The first is to leverage our list of the best keywords and skills for a Product Manager cover letter.

These keywords were selected from an analysis of  real Product Manager job descriptions sourced from actual job boards. Here they are:

• Communication
• Development
• Engineering
• Cross-Functional
• User Experience
• Organization
• Collaboration

2. Use ResyMatch.io To Find The Best Keywords That Are Specific To Your Cover Letter And Target Role

The second method is the one I recommend because it's personalized to your specific cover letter and target job.

This process lets you find the exact keywords that your cover letter is missing when compared to the individual role you're applying for.

Here's how it works:

• Open a copy of your updated Product Manager cover letter
• Open a copy of your target Product Manager job description
• In the widget below, paste the job description and hit scan!

ResyMatch is going to scan the target job description and show you the exact keywords and skills that are relevant to the role and that you should weave into your cover letter.

If you're ready to check it out, grab your target job description and run your first scan here:

To start, paste your target job description (or multiple job descriptions) into the box below:

Scan to help you identify keywords and skills within your target job description.

Scanning...

If you're more of a visual learner, here's a video walking through this whole process so you can follow along:

Personalization is what makes a cover letter stand out. That starts from the very first sentence where you greet the person reading your cover letter! There are two ways to do this well:

1. Use The Hiring Manager's Name

The first, and best, is by including the hiring manager's name. Let's say that you discovered the hiring manager's name from a post on LinkedIn or via an informational interview.

This is the jackpot! All you need to do is use their name in the introduction, like this:

2. Use This Formula: To The [Department] Team at [Company]

If you don't have the hiring manager's name, no problem! You can address your cover letter to the team that you're applying to.

For example, if you're applying for a Product Marketing Manager role at Discovery Education, you might start your cover letter like this:

This shows the reader that this letter has been written specifically for them and the content inside of it will support that.

It's much more relevant and personal than  “To Whom It May Concern!”

For more advice on writing a strong opening to your cover letter, check out this guide.

3 Product Manager Cover Letter Examples For 2024

Now let's take a look at all of these best practices in action. Here are three cover letter examples for different situations from people with different backgrounds who are all applying for Product Manager roles:

Product Manager Cover Letter Example #1: A Traditional Background

Our first example is a cover letter written by a candidate with traditional Product Management experience. Here is what an example of their cover letter might look like:

Product Manager Cover Letter Example #2: A Non-Traditional Background

Our second cover letter example comes from a candidate looking to transition from education into product management. This cover letter demonstrates how the author identifies and communicates their transferable skills:

Product Manager Cover Letter Example #3: Going Back to a Product Management Role After a Career Gap

Our third example highlights a candidate with Product Management experience who has a gap in employment. Here is what their cover letter might look like:

At this point, you know all of the basics you'll need to write a Product Manager cover letter that wins you more interviews and offers. The only thing left is to take all of that information and apply it to a template that's going to help you get results.

We made that easy with  our CoverBuild tool . It has 8 proven templates that were created with the help of recruiters and hiring managers at the world's best companies. These templates also bake in thousands of data points we have from the job seekers in our audience who have used them to land job offers.

Just click any of the templates below to start building your cover letter using proven, recruiter-approved templates:

Free Job-Winning Cover Letter Templates, Have AI Write Yours in Less Than 2 Minutes .

Choose a cover letter template below to get started:.

Great Choice! Now, how do you want to write your cover letter?

Let AI write your unique cover letter using our proven templates.

Or use our templates to write your own from scratch.

3 Tips For Writing A Job-Winning Product Manager Cover Letter

You're off to a strong start! But I've got a few more tips to help you take your cover letter to the next level:

1. Use CoverBuild.io To Write Your Cover Letter In <2 Minutes

All of these tips and best practices work, but you still have to implement them. Normally, that'd mean you sitting down and spending hours brainstorming ideas, typing, deleting, and typing again, and then feeling absolutely drained.

Now there's a way to work around all of that so you save your best energy for the writing and edits that matter most. Here's how it works:

• Head to CoverBuild.io
• Select the “2 Minutes” option to have AI write your cover letter
• Select a template for your cover letter, then follow the 3 step process for sharing info about your experience and the target job with CoverBuild's AI
• Click “Generate My Cover Letter” and watch the tool write a unique cover letter that's personalized to your experience and your target job!

To make it even easier, you can select a cover letter template from the widget below to get started:

If you'd like to see the process in action, here's a video walking through all of the steps above:

Note:  I do not recommend or advise that you simply copy and paste any AI generated content and submit your application. You should always review, revise, and personalize the content yourself before applying.

2. Include Measurable Metrics And Outcomes

Too many job seekers only focus on the actions that they took and not the outcomes that resulted from those actions. As a hiring manager, it's impossible to differentiate between a dozen candidates who were all “Responsible For Increasing User Engagement.”

If you want to win, your cover letter should speak to the specific outcomes that you drove in previous roles. That could be:

• The increase in user acquisition and retention rates
• The measures you took to drop operational costs
• The customer satisfaction and NPS rates you helped increased
• The successful product launches you led

These numbers will show hiring teams what you're capable of and make your value crystal clear!

3. Match Your Cover Letter And Resume Design

They're the exact same car, down to the year, make, and model. The only difference is the way the product was presented. Like I said, quality impacts perceived value.

One of the best ways to boost the quality of your cover letter is to make it look clean, professional, and have it match your resume. That's why the resume templates in our resume builder tool match the cover letter templates in our cover letter builder:

If you use both tools to create your cover letter and your resume, your entire application is going to be top notch.

Key Takeaways To Wrap Up Your Job-Winning Cover Letter

You made it! We packed a lot of information into this post so I wanted to distill the key points for you and lay out next steps so you know exactly where to from here.

Here are the 5 steps for writing a job-winning Product Manager cover letter:

• Start with a proven cover letter template from CoverBuild.io
• Use  ResyMatch.io to find the right keywords and optimize your cover letter for each role you apply to
• Start your cover letter with a personalized greeting for the hiring manager or team name
• Emphasize the measurable outcomes and value you drove in previous roles (include metrics!)
• Compare the draft of your cover letter to the examples on this page to make sure you're on the right path
• Use a tool like  Hemingway App to proofread your cover letter before you submit it

If you follow those steps, you're going to be well on your way to landing more Product Manager interviews and job offers.

Now that your cover letter is taking care of, be sure to check out our guide on writing a job-winning Product Manager resume (with examples!).

Paula Martins

Paula is Cultivated Culture's amazing Editor and Content Manager. Her background is in journalism and she's transitioned from roles in education, to tech, to finance, and more. She blends her journalism background with her job search experience to share advice aimed at helping people like you land jobs they love without applying online.

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Sending a generic cover letter that only mentions what’s in your resume can lead to your application being overlooked or lead to a quick rejection. 

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To avoid falling into the trap of creating a generic lette r that doesn’t catch the eye of a recruiter or hiring manager, use our AI-powered cover letter builder . 

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By doing so, you can mention the skills and qualifications that a hiring manager wants to see, while showing your enthusiasm for the role!  

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