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The Importance of Creativity in Business

• 25 Jan 2022

When you think of creativity, job titles such as graphic designer or marketer may come to mind. Yet, creativity and innovation are important across all industries because business challenges require inventive solutions.

Here’s an overview of creativity’s importance in business, how it pairs with design thinking, and how to encourage it in the workplace.

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Why Is Creativity Important?

Creativity serves several purposes. It not only combats stagnation but facilitates growth and innovation. Here's why creativity is important in business.

1. It Accompanies Innovation

For something to be innovative, there are two requirements: It must be novel and useful. While creativity is crucial to generate ideas that are both unique and original, they’re not always inherently useful. Innovative solutions can’t exist, however, without a component of creativity.

2. It Increases Productivity

Creativity gives you the space to work smarter instead of harder, which can increase productivity and combat stagnation in the workplace. Routine and structure are incredibly important but shouldn’t be implemented at the expense of improvement and growth. When a creative and innovative environment is established, a business’s productivity level can spike upward.

3. It Allows for Adaptability

Sometimes events—both internal and external—can disrupt an organization’s structure. For example, the COVID-19 pandemic has dramatically changed how the present-day business world functions . In such instances, imaginative thinking and innovation are critical to maintaining business operations.

Creatively approaching challenges requires adaptability but doesn’t always necessitate significantly adjusting your business model. For example, you might develop a new product or service or slightly modify the structure of your operations to improve efficiency. Big problems don’t always require big solutions, so don’t reject an idea because it doesn’t match a problem’s scale.

Change is inevitable in the business world, and creative solutions are vital to adapting to it.

4. It’s Necessary for Growth

One of the main hindrances to a business’s growth is cognitive fixedness, or the idea that there’s only one way to interpret or approach a situation or challenge.

Cognitive fixedness is an easy trap to fall into, as it can be tempting to approach every situation similar to how you have in the past. But every situation is different.

If a business’s leaders don’t take the time to clearly understand the circumstances they face, encourage creative thinking, and act on findings, their company can stagnate—one of the biggest barriers to growth.

5. It’s an In-Demand Skill

Creativity and innovation are skills commonly sought after in top industries, including health care and manufacturing. This is largely because every industry has complex challenges that require creative solutions.

Learning skills such as design thinking and creative problem-solving can help job seekers set themselves apart when applying to roles.

Creativity and Design Thinking

While creativity is highly important in business, it’s an abstract process that works best with a concrete structure. This is where design thinking comes into play.

Design thinking —a concept gaining popularity in the business world—is a solutions-based process that ventures between the concrete and abstract. Creativity and innovation are key to the design thinking process.

In Harvard Business School Dean Srikant Datar’s course Design Thinking and Innovation , the process is broken down into four iterative stages:

• Clarify: In this stage, observation and empathy are critical. Observations can be either concrete and based on metrics and facts or abstract and gleaned from understanding and empathy. The goal during this stage is to gain an understanding of the situation and individuals impacted.
• Ideate: The ideation stage is abstract and involves creativity and idea generation. Creativity is a major focus, as the ideation phase provides the freedom to brainstorm and think through solutions.
• Develop: The development phase is a concrete stage that involves experimentation and trial and error. Critiquing and prototyping are important because the ideas generated from the ideation stage are formed into testable solutions.
• Implement: The fourth stage is solution implementation. This involves communicating the solution’s value and overcoming preexisting biases.

The value of design thinking is that it connects creativity and routine structure by encouraging using both the operational and innovation worlds. But what are these worlds, and how do they interact?

The Operational World

The operational world is the concrete, structured side of business. This world focuses on improving key metrics and achieving results. Those results are typically achieved through routine, structure, and decision-making.

The operational world has many analytical tools needed for the functional side of business, but not the innovative side. Furthermore, creativity and curiosity are typically valued less than in the innovation world. Employees who initiate unsuccessful, risky endeavors are more likely to be reprimanded than promoted.

The Innovation World

The innovation world requires curiosity, speculation, creativity, and experimentation. This world is important for a company’s growth and can bring about the aforementioned benefits of creativity in business.

This world focuses more on open-ended thinking and exploration rather than a company’s functional side. Although risky endeavors are encouraged, there’s little structure to ensure a business runs efficiently and successfully.

Connecting the Two Worlds

Although the operational world and innovation world are equally important to a business’s success, they’re separate . Business leaders must be ambidextrous when navigating between them and provide environments for each to flourish.

Creativity should be encouraged and innovation fostered, but never at the expense of a business’s functionality. The design thinking process is an excellent way to leverage both worlds and provides an environment for each to succeed.

Since the design thinking process moves between the concrete and abstract, it navigates the tension between operations and innovation. Remember: The operational world is the implementation of the innovative world, and innovation can often be inspired by observations from the operational world.

How to Encourage Creativity and Innovation

If you want to facilitate an innovative workplace, here are seven tips for encouraging creativity.

1. Don’t Be Afraid to Take Risks

Creativity often entails moving past your comfort zone. While you don't want to take risks that could potentially cripple your business, risk-taking is a necessary ingredient of innovation and growth. Therefore, providing an environment where it’s encouraged can be highly beneficial.

2. Don’t Punish Failure

Provide your team with the freedom to innovate without fear of reprisal if their ideas don’t work. Some of the best innovations in history were the product of many failures. View failure as an opportunity to learn and improve for the future rather than defeat.

3. Provide the Resources Necessary to Innovate

While it can be tempting to simply tell your team to innovate, creativity is more than just a state of mind. If your colleagues have the opportunity to be creative, you need to provide the resources to promote innovation. Whether that entails a financial investment, tools, or training materials, it’s in your best interest to invest in your team to produce innovative results.

4. Don’t Try to Measure Results Too Quickly

If an innovative idea doesn’t produce desirable results within a few months, you may consider discarding it entirely. Doing so could result in a lost opportunity because some ideas take longer to yield positive outcomes.

Patience is an important element of creativity, so don't try to measure results too quickly. Give your team the freedom to improve and experiment without the pressure of strict time constraints.

5. Maintain an Open Mind

One of the most important components of an environment that fosters creativity and innovation is keeping an open mind. Innovation requires constantly working against your biases. Continually ask questions, be open to the answers you receive, and don't require fully conceptualized ideas before proceeding with innovation.

6. Foster Collaboration

Collaborative environments are vital for innovation. When teams work together in pursuit of a common goal, innovation flourishes. To achieve this, ensure everyone has a voice. One way to do so is by hosting brainstorming sessions where each member contributes and shares ideas.

7. Encourage Diversity

Diversity fosters creativity and combats groupthink, as each individual brings a unique outlook to the table. Consider forming teams with members from different cultural backgrounds who haven’t previously worked together. Getting people to step outside their comfort zones is an effective way to encourage innovation.

Learning to Be Creative in Business

Creativity and innovation are immensely important skills whether you’re a job seeker, employer, or aspiring entrepreneur.

Want to learn more about design thinking? Start by finding fellow professionals willing to discuss and debate solutions using its framework. Take advantage of these interactions to consider how you can best leverage design thinking and devise different approaches to business challenges.

This exposure to real-world scenarios is crucial to deciding whether learning about design thinking is right for you. Another option is to take an online course to learn about design thinking with like-minded peers.

If you’re ready to take your innovation skills to the next level, explore our online course Design Thinking and Innovation , one of our online entrepreneurship and innovation courses. If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

About the Author

How To Foster Creative Thinking at Your Business

Updated: March 11, 2024

Published: April 22, 2023

Creative thinking isn’t just for fiction authors and designers. It’s also a critical skill for business owners in virtually every industry. Sometimes, a problem needs a unique solution to overcome it. 

And in some cases, you need an out-of-the-box idea to stand out from the competition. Having creative thinking skills and a mindset that values creativity can help your business develop and maintain a competitive edge.

But how do you develop your creative thinking abilities, especially if you haven’t flexed those muscles in a while? And how do you maintain those skills once you’ve established them so that creativity is second nature to you?

What is creative thinking?

In business, creative thinking is the ability to explore different possibilities to come up with new ideas that can help you achieve goals and overcome roadblocks. It involves looking at things differently, breaking down barriers, and thinking “outside the box.” 

Creative thinking can also solve problems, create art, develop new products or services, and even discover new knowledge. It’s useful in almost any situation — from problem-solving to designing creative solutions for everyday tasks. 

Critical thinking vs. creative thinking

Critical thinking involves logical reasoning and analysis to come to a solution, while creative thinking requires out-of-the-box thinking to develop new and innovative ideas.

Critical thinking requires you to analyze and evaluate information to make informed decisions. You must review all options and look for the best solution to a problem. It’s a logical process that requires objectivity, fact-checking, and careful consideration of all available evidence. Critical thinking provides a more informed, reasoned approach to problem-solving.

Creative thinking, on the other hand, is much less logical or analytical in nature. It involves creating a unique solution to a problem and exploring different perspectives. Creative thinking encourages divergent thinking — the ability to generate multiple ideas and solutions to a single problem.

Creative thinking is also important for developing new products and services since it promotes fresh and novel ideas.

For example, a small-business owner who needs to increase sales may use critical thinking to look at past sales data and then create a marketing plan targeting their most profitable customers. They might also use creative thinking to ideate a new product or service to attract new customers and boost sales.

It’s important to note that there doesn’t need to be an either-or dichotomy between creative thinking and critical thinking. The truth is that both are essential to successfully running a business, especially in the early days of a startup. By using both critical and creative thinking, small-business owners are better equipped to make decisions that benefit the company.

Creative thinking examples

Using creative thinking keeps your business fresh and competitive. It empowers you to overcome adversities easier and stay ahead of the curve. But what does this look like in the real world?

Promoting teams to be creative

The tech industry relies on innovation to thrive. So having teams that can flex their creative muscles to invent or improve products and features is a must. Tech giants like Google know this, and that’s why in 2000, it introduced what’s called 20% time .

The concept: Employees can spend up to 20% of their working time on projects that are not directly tied to their core responsibilities. 

While these projects should be work-related, they don’t need to promise immediate returns for the company. Ideally, they should have the potential to be developed into major opportunities in the future.  

And it works — several Google products stemmed from this method, including Google News, Gmail, and AdSense. 

Evolving with the times

Are you old enough to remember when Netflix delivered DVDs to your door? It was an excellent idea in an era when you had to drive to Blockbuster or your local movie rental store to get a flick to watch. 

But the company didn’t stop there. They later introduced a membership option to be more affordable, which still exists today .

As the infrastructure underpinning the internet became more robust and made faster internet speeds a reality, the company saw another opportunity to elevate its services by providing even more value and convenience to customers through streaming. And now we have what exists today — a streaming service you can watch from any device, anywhere. 

The company’s core focus was always on innovation, and its eyes are still on the prize. 

Getting everyone involved

Being a small-business owner forces you to wear many hats, but after a while, it becomes overwhelming to be the brains and the brawn of the company. 

By leveraging your team’s talent, you can collaborate to find solutions and ideas to propel your business forward. 

Four Seasons did this when the CEO built an organization-wide execution strategy to get all hands on deck to redefine luxury as a service . Its golden rule: “to deal with others — partners, customers, coworkers, everyone — as we would want them to deal with us.”

Everyone from the bellhop to the founder is free to serve customers how they see fit to reach the company’s goal of making each customer/employee engagement personalized, sincere, and thoughtful. 

The employees seem to love it — for the past 50 years, Four Seasons has made it to Fortune’s 100 Best Companies to Work For list every year. 

Thinking waaay outside of the box

Creative thinking in business typically takes two forms. On one hand, there’s iterative creative thinking that builds upon existing ideas and concepts slowly over time. On the other hand, there are the kinds of ideas that have truly never been done before: the ones that start over from scratch in a radically different way. While both are effective, the latter are the ones with the greatest potential to shift paradigms and industries. 

For example, just look to some recent restaurant concepts:

• Eating in the dark : Ctaste offers an “Experience Dinner” where you receive a three-course dinner from a surprise menu inside of a dark room. So you won’t know what you’re eating until you take a bite. 
• Rude staff : The Wiener’s Circle is a hot-dog joint in Chicago that’s renowned for its rude and offensive staff. But rather than deter diners from its establishment, more flocked to it (and even generated social media buzz). So the restaurant capitalized on this by maintaining a staff of rude workers that intentionally insult patrons.

These examples show that creativity can be bizarre and still drive results. Just make sure to test the waters before diving in.

Creative thinking exercises

Being creative isn’t something you’re born with — it’s something you learn. Here is a list of exercises that you and your team can use to improve your  creative thinking abilities. 

Implement collaborative brainstorming

Gather your team and discuss an issue or opportunity you’re currently facing. Encourage everyone to share their thoughts and ideas freely, no matter how wild they may seem.

After generating a list of ideas and solutions, narrow them down by evaluating each for feasibility and potential impact.

Try reverse engineering

Select a competitor or industry leader that’s doing well and ask yourself why they’ve made certain decisions or implemented certain strategies. This could give you insight into approaching similar problems from a new perspective.

For example, if your competitor has successfully used social media marketing, figure out which platforms they’re using and what type of content they’re creating — then come up with ideas to achieve similar success, but in your own way. 

Use design thinking

Design thinking is a problem-solving technique that focuses on the needs of users — and on creating solutions that meet those needs. It involves brainstorming, prototyping, and testing.

The goal is to develop innovative ideas that meet customer expectations while also creating value for your business. Start by defining the problem, then use creative techniques like brainstorming to generate ideas . After you have a list of potential solutions, create prototypes and test them with customers to find the best one.

This is excellent for technology and ecommerce businesses. 

Leverage technology

Technology has the potential to maximize your creative thinking. For example, you might use artificial intelligence to identify patterns and trends, leverage virtual reality simulations to help visualize solutions to problems, and even use meditation apps to help get your brain in a creative flow. 

Software-as-a-service (SaaS) platforms like Adobe Creative Cloud empower you to design and create projects using Photoshop, Illustrator, and InDesign tools for a low monthly cost. Canva is another design tool that makes it easy for those without design skills to create creative assets using templates. 

Test mind mapping

Mind mapping is a visual brainstorming technique that involves creating a diagram to represent ideas and concepts. Start with a central idea or theme and branch out into subtopics and related ideas. This exercise can generate new ideas and identify connections between seemingly unrelated concepts.

Let's say you’re working on a marketing campaign for a new product and need creative ideas for the campaign that will resonate with your target audience.

You start by:

• Writing the central idea, “Marketing Campaign,” in the center of a piece of paper.
• Then, create branches for subtopics like “Target Audience,” “Messaging,” and “Channels.”
• Under each subtopic, add related ideas like “Social Media Advertising,” “Influencer Marketing,” “Product Demos,” and “Email Campaigns.”

As you continue to add ideas and subtopics to your mind map, you’ll see connections between novel concepts.

Exercising your creativity doesn’t have to occur only in a work setting — the need for out-of-the-box thinking can happen anytime, anywhere. Keep your mind open and look for opportunities to solve problems and reach objectives in a way you wouldn’t normally do. Over time, conjuring up unique solutions to everyday problems will become second nature.

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How Leaders Should Think Critically

• John Baldoni

If you want to succeed in 21st Century business you need to become a critical thinker. Roger Martin of the Rotman School of Management figured this out a decade ago and as dean, has been working to transform his school’s business curriculum with greater emphasis on critical thinking skills. As Lane Wallace explained in the […]

If you want to succeed in 21st Century business you need to become a critical thinker. Roger Martin of the Rotman School of Management figured this out a decade ago and as dean, has been working to transform his school’s business curriculum with greater emphasis on critical thinking skills. As Lane Wallace explained in the New York Times , what Martin and many others are seeking to do is approach learning and problem solving from a multicultural platform that borrows from academia, business, the arts and even history.

• John Baldoni is an internationally recognized executive coach and leadership educator. His most recent book is MOXIE: The Secret to Bold and Gutsy Leadership .

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Why Critical Thinking Matters in Your Business

Critical thinking should become a second-nature skill for leaders and employees across your organization.

Table of Contents

Many professionals hope to pursue careers they’re passionate about so they can find joy and meaning in their work. Caring deeply about your work is vital for engagement and productivity, but balancing emotions with critical thinking is essential in the workplace. 

When employees engage in critical thinking, they use an independent, reflective thought process to evaluate issues and solve problems based on knowledge and objective evidence. 

Critical thinking skills can guide your organization toward success, but to truly maximize the problem-solving benefits of critical thinking, it’s crucial to teach this skill to your entire team. We’ll explore critical thinking skills and how to teach them in the workplace to help your business improve its decision-making and problem-solving. 

What is critical thinking?

Jen Lawrence, co-author of Engage the Fox: A Business Fable About Thinking Critically and Motivating Your Team , defines critical thinking as “the ability to solve problems effectively by systematically gathering information about an issue, generating further ideas involving a variety of perspectives, evaluating the information using logic, and making sure everyone involved is on board.”

This is a complex definition for a challenging concept. Though critical thinking might seem as straightforward as stepping back and using a formal thinking process instead of reacting instinctively to conflicts or problems, it is actually a much more challenging task.

Critical thinking’s ultimate goal is ensuring you have the best answer to a problem with maximum buy-in from all parties involved – an outcome that will ultimately save your business time, money and stress.

Why is critical thinking essential in the workplace?

A World Economic Forum report revealed that critical thinking is one of the most in-demand career skills employers seek when trying to attract and retain the best employees – and employers believe critical thinking skills will become even more necessary in the coming years. 

Critical thinking in the workplace guarantees objective and efficient problem-solving, ultimately reducing costly errors and ensuring that your organization’s resources are used wisely. Team members employing critical thinking can connect ideas, spot errors and inconsistencies, and make the best decisions most often. 

Employees with critical thinking are also more likely to accomplish the following:

• Analyzing information
• Thinking outside the box
• Coming up with creative solutions to sudden problems
• Devising thought-through, systematic plans
• Requiring less supervision

What are critical thinking skills?

Critical thinking is a soft skill that comprises multiple interpersonal and analytical abilities and attributes. Here are some essential critical thinking skills that can support workforce success.

• Observation: Employees with critical thinking can easily sense and identify an existing problem – and even predict potential issues – based on their experience and sharp perception. They’re willing to embrace multiple points of view and look at the big picture. 
• Analytical thinking: Analytical thinkers collect data from multiple sources, reject bias, and ask thoughtful questions. When approaching a problem, they gather and double-check facts, assess independent research, and sift through information to determine what’s accurate and what can help resolve the problem. 
• Open-mindedness: Employees who demonstrate critical thinking are open-minded – not afraid to consider opinions and information that differ from their beliefs and assumptions. They listen to colleagues; they can let go of personal biases and recognize that a problem’s solution can come from unexpected sources. 
• Problem-solving attitude: Critical thinkers possess a positive attitude toward problem-solving and look for optimal solutions to issues they’ve identified and analyzed. They are usually proactive and willing to offer suggestions based on all the information they receive. [Related article: How to Develop a Positive Attitude in the Workplace ]
• Communication: When managers make a decision, they must share it with the rest of the team and other stakeholders. Critical thinkers demonstrate excellent communication skills and can provide supporting arguments and evidence that substantiate the decision to ensure the entire team is on the same page. 

What are the benefits of critical thinking in the workplace?

Many workplaces operate at a frantic tempo that reinforces hasty thinking and rushed business decisions, resulting in costly mistakes and blunders. When employees are trained in critical thinking, they learn to slow the pace and gather crucial information before making decisions. 

Along with reducing costly errors, critical thinking in the workplace brings the following benefits: 

• Critical thinking improves communication. When employees think more clearly and aren’t swayed by emotion, they communicate better. “If you can think more clearly and better articulate your positions, you can better engage in discussions and make a much more meaningful contribution in your job,” said David Welton, managing partner at Grove Critical Thinking.
• Critical thinking boosts emotional intelligence. It might seem counterintuitive to associate analytical rationality with emotional intelligence . However, team members who possess critical thinking skills are less prone to rash, emotion-driven decisions. Instead, they take time to analyze the situation and make the most informed decision while being mindful and respectful of the emotional and ethical implications. 
• Critical thinking encourages creativity. Critical thinkers are open to new ideas and perspectives and accumulate a significant amount of information when facing decisions. Because of this, they’re more likely to come up with creative solutions . They are also curious and don’t shy away from asking open-ended questions. 
• Critical thinking saves time and money. By encouraging critical thinking in the workplace, you minimize the need for supervision, catch potential problems early, promote independence and initiative, and free managers to focus on other duties. All this helps your company save valuable time and resources. 

How do you teach critical thinking in the workplace?

Experts agree that critical thinking is a teachable skill. Both Lawrence and Welton recommend exploring critical thinking training programs and methods to improve your workplace’s critical thinking proficiency. Here’s a breakdown of how to teach critical thinking in the workplace: 

• Identify problem areas. Executives and managers should assess workplace areas most lacking in critical thinking. If mistakes are consistently made, determine whether the issue is a lack of critical thinking or an inherent issue with a team or process. After identifying areas that lack critical thinking, research the type of training best suited to your organization. 
• Start small. Employees newly embracing critical thinking might have trouble tackling large issues immediately. Instead, present them with smaller challenges. “Start practicing critical thinking as a skill with smaller problems as examples, and then work your way up to larger problems,” Lawrence said.
• Act preemptively. Teaching and implementing critical thinking training and methodology takes time and patience. Lawrence emphasized that critical thinking skills are best acquired during a time of calm. It might feel urgent to seek critical thinking during a crisis, but critical thinking is a challenging skill to learn amid panic and stress. Critical thinking training is best done preemptively so that when a crisis hits, employees will be prepared and critical thinking will come naturally.
• Allow sufficient time. From a managerial perspective, giving employees extra time on projects or problems might feel stressful in the middle of deadlines and executive pressures. But if you want those working for you to engage in critical thinking processes, it’s imperative to give them ample time. Allowing employees sufficient time to work through their critical thinking process can save the company time and money in the long run.

How do you identify successful critical thinking?

Successful critical thinking happens during a crisis, not after.

Lawrence provided an example involving restaurants and waitstaff: If a customer has a bad experience at a restaurant, a server using critical thinking skills will be more likely to figure out a solution to save the interaction, such as offering a free appetizer or discount. “This can save the hard-earned customer relationship you spent a lot of marketing dollars to create,” Lawrence said. This concept is applicable across many business and organizational structures. 

You should also be aware of signs of a lack of critical thinking. Lawrence pointed out that companies that change strategy rapidly, moving from one thing to the next, are likely not engaging in critical thinking. This is also the case at companies that seem to have good ideas but have trouble executing them.

As with many issues in business, company leadership determines how the rest of the organization acts. If leaders have excellent ideas but don’t follow critical thinking processes, their team will not buy into those ideas, and the company will suffer. This is why critical thinking skills often accompany positive communication skills.

“Critical thinking doesn’t just help you arrive at the best answer, but at a solution most people embrace,” Lawrence said. Modeling critical thinking at the top will help the skill trickle down to the rest of the organization, no matter your company’s type or size.

Critical thinking is the key to your business success

When critical thinking is actively implemented in an organization, mistakes are minimized, and operations run more seamlessly. 

With training, time and patience, critical thinking can become a second-nature skill for employees at all levels of experience and seniority. The money, time and conflict you’ll save in the long run are worth the extra effort of implementing critical thinking in your workplace.

Rebecka Green contributed to the writing and reporting in this article. Source interviews were conducted for a previous version of this article.

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To Improve Critical Thinking, Don’t Fall into the Urgency Trap

Too often at work, people rely on expertise and past experiences to jump to a conclusion. Yet research consistently shows that when we rush decisions, we often regret them—even if they end up being correct. [i]

Why we hasten decision making is quite clear. We’re inundated with incessant distractions that compete for our attention, and, at the same time, we’re facing profound pressure to go faster and drive our businesses forward, even when the path ahead is unclear.

In the aftermath of information overwhelm, evolving technology, and rapidly changing business environments, people often unconsciously fall into a pernicious paradox called the “urgency trap.”

The Urgency Trap

The urgency trap, which can be defined as the habitual, unbridled, and counterproductive tendencies to rush through decision making when under the pressure of too many demands, is a paradox because it limits the very thing that could help us be more innovative, efficient, and effective: Our critical thinking.

The ability to analyze and effectively break down an issue to make a decision or solve a problem in novel ways is sorely lacking in today’s workforce, with most employers reporting that their employees’ critical thinking skills are average at best. [ii]

The good news? Critical thinking is a teachable skill, and one that any person can learn to make time for when making decisions. To improve and devote time for critical thinking at work, consider the following best practices.

1. Question assumptions and biases

Consider this common scenario: A team is discussing a decision that they must make quickly. The team’s options—and the arguments for and against them—have been assembled, but no clear evidence supports a particular course of action. Under pressure to move fast, the team relies on their expertise and past experiences to rapidly provide a solution. Yet, in the months following their decision, the issues that prompted the original discussion persist, and the team wonders why.

The issue here may be that the team failed to question their own assumptions and biases. Indeed, when we view situations solely based on our own personal experiences and beliefs, we limit our options and provide solutions that are often short-sighted or superficial. [iii] To improve critical thinking skills, we must step back and ask ourselves,

• “Am I seeking out information that confirms my pre-conceived idea?”
• “Am I perceiving a past experience as more predictable than it actually was?”
• “Am I overemphasizing information that comes to mind quickly, instead of calculating other probabilities?”

2. Reason through logic

When presented with an argument, it is important to analyze it logically in order to determine whether or not it is valid. This means looking at the evidence that is being used to support the argument and determining whether or not it actually does support the conclusion that is being drawn.

Additionally, consider the source of the information. Is it credible? Trustworthy? Finally, be aware of common logical fallacies people tend to use when trying to speed up decision making, such as false dilemma (erroneously limiting available options) and hasty generalizations (making a claim based on a few examples rather than substantial proof).

3. Listen actively and openly

When we’re in a rush to make a decision, we often focus more on how we want to respond rather than what the speaker is saying. Active listening, on the other hand, is a critical thinking skill that involves paying close attention to what someone else is saying with the intent to learn, and then asking questions to clarify and deepen understanding.

When engaging in active listening, it’s important to avoid interrupting and instead allow the other person to fully express their thoughts. Additionally, resist the urge to judge or criticize what the other person is saying. Rather, focus on truly understanding their perspective. This may mean practicing open-mindedness by considering new ideas, even if they challenge existing beliefs. By keeping an open mind, this ensures that all sides of an issue are considered before coming to a conclusion.

4. Ask better questions

In an article for Harvard Business Review, John Coleman, author of the HBR Guide to Crafting Your Purpose , writes, “At the heart of critical thinking is the ability to formulate deep, different, and effective questions.” [iv]

To ask better questions, first consider the audience for the question (who is hearing the question and who might respond?) and the purpose (what is the goal of asking this question?). Then, approach queries with rigor and curiosity by asking questions that:

• Are open-ended yet short and direct (e.g., “How might you help me think about this differently?”)
• Challenge a group’s conventional thinking (e.g., “What if we tried a new approach?”)
• Help others reconsider their first principles or hypotheses (e.g., “As we look at the data, how might we reconsider our initial proposed solution?”)
• Encourage further discussion and analysis (e.g., “How can we deepen our understanding of this issue?”)
• Thoughtfully follow up on the solution (e.g., “How do we feel about the progress so far?”)

5. Create space for deliberation

The recommendations outlined thus far are behaviors and capabilities people can use in the moment, but sometimes, the best solutions are formulated after consideration. In fact, research shows that a deliberate process often leads to better conclusions. [v] And sleep has even been proven to help the brain assimilate a problem and see it more clearly. [vi]

When issues are complex, it’s important to find ways to resist unnecessary urgency. Start by mapping out a process that allows several days or longer to sit with a problem. Then, create space in the day to formulate in quiet reflection, whether that’s replacing your first thirty minutes in the morning with thinking instead of checking email, or going on a walk midday, or simply journaling for a few moments before bed.

Critical Thinking Cannot Be Overlooked

In the face of rapidly-evolving business environments, the ability to make smart decisions quickly is one of a company’s greatest assets—but to move fast, people must first slow down to reason through pressing issues, ask thoughtful questions, and evaluate a topic from multiple angles.

To learn more about how organizations can enhance their critical thinking and decision-making skills, download the full paper: Who Is Really Making the Decisions in Your Organization — and How?

[i] Grant Halvorson, Heidi, “Quick Decisions Create Regret, Even When They Are Good Decisions,” Fast Company. https://www.fastcompany.com/1758386/quick-decisions-create-regret-even-when-they-are-good-decisions .

[ii] Plummer, Matt, “A Short Guide to Building Your Team’s Critical Thinking Skills,” Harvard Business Review, October 2019. https://hbr.org/2019/10/a-short-guide-to-building-your-teams-critical-thinking-skills .

[iii] Benjamin Enke, Uri Gneezy, Brian Hall, David Martin, Vadim Nelidov, Theo Offerman, and Jeroen van de Ve, “Cognitive Biases: Mistakes or Missing Stakes?” Harvard Business School, 2021. https://www.hbs.edu/ris/Publication%20Files/21-102_1ed838f2-8ef3-4eec-b543-d00eb1efbe10.pdf

[iv] Coleman, John, “Critical Thinking Is About Asking Better Questions,” Harvard Business Review, April 2022. https://hbr.org/2022/04/critical-thinking-is-about-asking-better-questions .

[v] Markovitz, Daniel, “How to Avoid Rushing to Solutions When Problem-Solving,” Harvard Business Review, November 2020. https://hbr.org/2020/11/how-to-avoid-rushing-to-solutions-when-problem-solving .

[vi] Miller, Jared, “Does ‘Sleeping On It’ Really Work?” WebMD. https://www.webmd.com/sleep-disorders/features/does-sleeping-on-it-really-work .

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Exploring the Difference: Creative Thinking vs. Critical Thinking

Annie Walls

Creative thinking and critical thinking are two distinct cognitive processes that play important roles in problem-solving and decision-making. While creative thinking involves generating innovative ideas and solutions, critical thinking involves analyzing and evaluating information to make reasoned judgments. Both types of thinking have their unique characteristics and benefits. In this article, we will explore the difference between creative thinking and critical thinking, and how they can be applied in various contexts.

Key Takeaways

• Creative thinking involves generating new ideas and solutions.
• Critical thinking involves analyzing and evaluating information to make reasoned judgments.
• Creative thinkers are characterized by their curiosity, open-mindedness, and willingness to take risks.
• Critical thinkers are characterized by their skepticism, logical reasoning, and attention to detail.
• Creative thinking can lead to innovation and breakthroughs.

Understanding Creative Thinking

Defining creative thinking.

Creative thinking is the ability to think outside the box and generate innovative ideas. It involves breaking free from conventional ways of thinking and exploring new possibilities. Creativity is the key element in creative thinking , as it allows individuals to come up with unique and original solutions to problems.

Creative thinking is not limited to artistic endeavors; it can be applied to various aspects of life, including problem-solving, decision-making, and even everyday tasks. It requires an open mind, a willingness to take risks, and the ability to see things from different perspectives.

In order to foster creative thinking, it is important to create an environment that encourages experimentation and exploration. This can be done by providing opportunities for brainstorming, encouraging collaboration, and embracing failure as a learning opportunity.

Here are some techniques that can enhance creative thinking:

• Mind mapping: A visual tool that helps organize thoughts and generate new ideas.
• Divergent thinking: Generating multiple solutions to a problem.
• Analogical thinking: Drawing connections between unrelated concepts.

Tip: Embrace curiosity and embrace the unknown. Be open to new experiences and ideas, and don't be afraid to take risks.

Characteristics of Creative Thinkers

Creative thinkers possess a unique set of characteristics that set them apart from others. They have the ability to think outside the box and come up with innovative solutions to problems. Imagination plays a crucial role in their thought process, allowing them to envision possibilities that others may not see. They are open-minded and willing to explore different perspectives, which helps them generate fresh ideas. Creative thinkers are also comfortable with ambiguity and uncertainty, as they understand that these conditions can lead to breakthroughs. They are not afraid to take risks and are willing to challenge the status quo.

Benefits of Creative Thinking

Creative thinking offers numerous benefits that can enhance various aspects of life. One of the key advantages of creative thinking is the ability to generate innovative ideas and solutions. Creativity allows individuals to think outside the box and come up with unique approaches to problems. This can lead to breakthroughs and advancements in various fields.

Another benefit of creative thinking is its impact on personal growth and self-expression. By engaging in creative activities, individuals can explore their inner thoughts and emotions, allowing for self-discovery and self-reflection. Creative pursuits such as painting, writing, or playing an instrument can serve as outlets for self-expression and can contribute to overall well-being.

In addition, creative thinking can foster collaboration and teamwork. When individuals approach problems with a creative mindset, they are more likely to seek input and ideas from others. This promotes a collaborative environment where diverse perspectives are valued and innovative solutions are developed.

Furthermore, creative thinking can enhance problem-solving skills. By thinking creatively, individuals are able to consider multiple perspectives and explore alternative solutions. This can lead to more effective problem-solving and decision-making processes.

Overall, creative thinking offers a range of benefits, from generating innovative ideas to fostering collaboration and enhancing problem-solving skills.

Techniques for Enhancing Creative Thinking

In order to enhance creative thinking, there are several techniques that can be employed:

• Mind Mapping : This technique involves visually organizing ideas and concepts in a non-linear manner, allowing for connections and associations to be made.
• Brainstorming : This popular technique involves generating a large number of ideas in a short amount of time, without judgment or evaluation.
• Divergent Thinking : This approach encourages exploring multiple possibilities and perspectives, thinking outside the box, and avoiding conventional solutions.

Tip: When using these techniques, it is important to create a supportive and non-judgmental environment that encourages free thinking and idea generation.

By utilizing these techniques, individuals and teams can unlock their creative potential and generate innovative ideas to drive growth and success.

Exploring Critical Thinking

Defining Critical Thinking

Critical thinking is essentially a questioning, challenging approach to knowledge and perceived wisdom. It involves ideas and information from an objective perspective, analyzing and evaluating them to form well-reasoned judgments and decisions. It goes beyond accepting information at face value and encourages a deeper understanding of the subject matter. Critical thinkers are curious, open-minded, and willing to consider different perspectives. They are skilled at identifying biases and assumptions, and they strive to make logical and evidence-based conclusions.

Characteristics of Critical Thinkers

Critical thinkers possess several key characteristics that set them apart:

• Analytical Skills : Critical thinkers are adept at analyzing information and breaking it down into its component parts. They can identify patterns, evaluate evidence, and draw logical conclusions.
• Open-mindedness : Critical thinkers are willing to consider different perspectives and are open to changing their beliefs or opinions based on new evidence or information.
• Skepticism : Critical thinkers approach information with a healthy dose of skepticism. They question assumptions, challenge authority, and seek evidence to support or refute claims.

Tip: Critical thinkers actively engage in critical reflection, constantly questioning their own thinking and seeking to improve their reasoning abilities.

Benefits of Critical Thinking

Critical thinking has numerous benefits that can positively impact various aspects of life. It enhances problem-solving skills, allowing individuals to analyze complex situations and make informed decisions. Analytical thinking is a key component of critical thinking, enabling individuals to break down problems into smaller parts and examine them from different perspectives. This approach helps in identifying potential biases and assumptions, leading to more objective and rational decision-making.

In addition, critical thinking promotes effective communication . By critically evaluating information and arguments, individuals can articulate their thoughts and ideas more clearly and persuasively. They can also identify logical fallacies and inconsistencies in others' arguments, enabling them to engage in meaningful and constructive discussions.

Furthermore, critical thinking fosters creativity and innovation . By questioning assumptions and challenging conventional wisdom, individuals can generate new ideas and approaches. Critical thinkers are more open to exploring alternative solutions and are willing to take risks in order to achieve better outcomes.

Developing Critical Thinking Skills

Developing critical thinking skills is essential for success in both personal and professional life. It involves the ability to analyze information objectively, evaluate arguments and evidence, and make informed decisions. Here are some strategies that can help enhance your critical thinking skills:

• Ask Questions: One of the key aspects of critical thinking is asking thoughtful and probing questions. This helps you gain a deeper understanding of the subject matter and challenges assumptions.
• Seek Different Perspectives: To develop critical thinking skills, it is important to consider multiple viewpoints and perspectives. This allows you to evaluate arguments from different angles and make well-rounded judgments.
• Practice Problem-Solving: Critical thinking involves problem-solving skills. Engaging in activities that require you to analyze and solve problems can help sharpen your critical thinking abilities.
• Reflect on Your Thinking: Take time to reflect on your own thinking process. Consider the biases, assumptions, and logical fallacies that may be influencing your thoughts and decisions.
• Continuous Learning: Critical thinking is a skill that can be developed and improved over time. Engage in continuous learning, read diverse perspectives, and challenge your own beliefs and assumptions.

By incorporating these strategies into your daily life, you can enhance your critical thinking skills and become a more effective problem solver and decision-maker.

Comparing Creative and Critical Thinking

Different Approaches to Problem Solving

When it comes to problem solving, creative thinking and critical thinking take different approaches. Creative thinkers often rely on their imagination and intuition to generate unique and innovative solutions. They think outside the box and are not afraid to take risks. On the other hand, critical thinkers approach problem solving in a more analytical and logical manner. They carefully analyze the problem, gather information, and evaluate different options before making a decision.

Role of Imagination and Logic

The role of imagination and logic in creative and critical thinking is crucial. Imagination allows us to think outside the box, explore new possibilities, and come up with innovative ideas. It is the fuel that ignites creativity and helps us see beyond the obvious. On the other hand, logic provides the framework for organizing and analyzing information, making rational decisions, and solving problems systematically. It helps us evaluate the feasibility and effectiveness of our ideas.

When it comes to problem-solving, a balance between imagination and logic is essential. While imagination helps generate unique and unconventional solutions, logic ensures that these solutions are practical and viable. By combining the two, we can approach problems with a structured yet imaginative mindset, finding innovative solutions and making connections that others may overlook.

In summary, imagination and logic are two sides of the same coin when it comes to creative and critical thinking. They complement each other and work together to enhance our ability to think creatively and critically.

Balancing Intuition and Analysis

When it comes to problem-solving, finding the right balance between intuition and analysis is crucial. Intuition allows us to tap into our subconscious knowledge and make quick decisions based on gut feelings. On the other hand, analysis involves a systematic and logical approach to gather and evaluate information. Both intuition and analysis have their strengths and weaknesses, and leveraging both can lead to more effective problem-solving.

To strike a balance between intuition and analysis, consider the following:

• Trust your instincts: Pay attention to your gut feelings and initial reactions, as they can provide valuable insights.
• Gather and evaluate data: Take the time to gather relevant information and analyze it objectively.
• Seek different perspectives: Engage with others who have different viewpoints to challenge your assumptions and broaden your thinking.

Tip: Remember that finding the right balance between intuition and analysis is a dynamic process. It requires practice and reflection to develop a nuanced approach to problem-solving.

Collaboration and Individuality in Thinking

Collaboration and individuality are two key aspects of thinking that play a crucial role in both creative and critical thinking. While collaboration allows for the exchange of ideas and perspectives, individuality brings unique insights and approaches to the table. Collaboration fosters a sense of teamwork and encourages diverse thinking, which can lead to innovative solutions. On the other hand, individuality allows individuals to think independently and bring their own creativity and expertise to the problem-solving process.

In order to effectively balance collaboration and individuality in thinking, it is important to create an environment that values both. This can be achieved by promoting open communication and active listening, where team members feel comfortable sharing their ideas and opinions. Additionally, providing opportunities for individual reflection and brainstorming can help stimulate creativity and encourage unique perspectives.

To further enhance collaboration and individuality in thinking, organizations can implement strategies such as group brainstorming sessions , where team members can collectively generate ideas and build upon each other's thoughts. This encourages collaboration while also allowing individuals to contribute their own unique insights. Another strategy is to assign individual tasks within a larger project, giving team members the opportunity to work independently and bring their own creative solutions to the table.

In summary, collaboration and individuality are both essential components of thinking that contribute to creative and critical thinking processes. By fostering a balance between collaboration and individuality, organizations can harness the power of teamwork and individual creativity to drive innovation and problem-solving.

In the article section of my website, I would like to discuss the topic of 'Comparing Creative and Critical Thinking'. Creative thinking and critical thinking are two essential cognitive skills that play a significant role in problem-solving, decision-making, and innovation. While creative thinking involves generating new ideas, thinking outside the box, and exploring different perspectives , critical thinking focuses on analyzing, evaluating, and questioning information to make informed judgments. Both types of thinking are crucial in today's fast-paced and complex world. By understanding the differences and similarities between creative and critical thinking, individuals can enhance their problem-solving abilities and foster a culture of innovation. If you want to learn more about the power of creative thinking and how it can transform your business, visit th website, Creativity Keynote Speaker James Taylor - Inspiring Creative Minds .

In conclusion, both creative thinking and critical thinking are essential skills that complement each other in problem-solving and decision-making. While creative thinking allows for innovative ideas and out-of-the-box solutions, critical thinking provides the necessary analysis and evaluation to ensure the feasibility and effectiveness of those ideas. Flexibility is a key aspect of creative thinking, enabling individuals to adapt and explore different perspectives, while accuracy is a fundamental element of critical thinking, ensuring logical reasoning and evidence-based conclusions. By harnessing the power of both creative and critical thinking, individuals can enhance their problem-solving abilities and make well-informed decisions in various aspects of life.

Frequently Asked Questions

What is the difference between creative thinking and critical thinking.

Creative thinking involves generating new ideas, possibilities, and solutions, while critical thinking involves analyzing, evaluating, and making reasoned judgments.

Can someone be both a creative thinker and a critical thinker?

Yes, individuals can possess both creative and critical thinking skills. They can use creative thinking to generate ideas and critical thinking to evaluate and refine those ideas.

Which is more important, creative thinking or critical thinking?

Both creative thinking and critical thinking are important and complement each other. Creative thinking generates new ideas, while critical thinking helps evaluate and implement those ideas effectively.

How can I enhance my creative thinking skills?

You can enhance your creative thinking skills by engaging in activities that stimulate your imagination, such as brainstorming, mind mapping, and exploring new perspectives.

What are some techniques for developing critical thinking skills?

Techniques for developing critical thinking skills include analyzing arguments, evaluating evidence, questioning assumptions, and considering different perspectives.

Is creative thinking limited to artistic pursuits?

No, creative thinking is not limited to artistic pursuits. It can be applied to various fields and industries, including problem-solving in science, business, technology, and more.

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What is Critical Thinking and Why is it Valuable in the Workplace?

• Articles and Resources
• > Personal Effectiveness and Preparing for Change
• > What is Critical Thinking and Why is it Valuable in the Workplace?

There are times at work when you simply have to “do.” A tight deadline, a demanding project outline, or a highly particular superior might mean that it makes sense to complete a task without too much mental tinkering. But work like this can be unsustainable and worse — it won’t leverage your ability to think critically.

There is value in thinking critically in every aspect of your life. From making decisions in your personal life, to interrogating the media you consume, to assessing your work with a critical eye, applying critical thinking is an essential skill everyone should be trying to hone.

At your workplace, critical thinking can distinguish you as a leader, and a valuable mind to bounce ideas off. It can help improve the quality of your work, and the perception those higher up the chain have of you.

Here’s what you need to know about critical thinking in the workplace:

What Exactly is “Critical Thinking”?

  In a nutshell, critical thinking is the ability to think reasonably, detaching yourself from personal bias, emotional responses, and subjective opinions. It involves using the data at hand to make a reasoned choice without falling prey to the temptations of doing things simply because they’ve always been done a certain way.

Critical thinking takes time. It might be quicker simply to take instruction at face value, or rely on the traditions of your team. But without analyzing the reasons behind decisions and tasks, it becomes extremely easy to adopt bad habits. This might be time-wasting meetings, inefficient uses of effort, or poor interactions with team members. Taking the time to ask “why” you’re doing something is the first step to thinking critically.

Sometimes, data is available which allows you to make reasoned decisions based on absolute facts. If you can show that a new best practice can objectively improve current processes with hard data, you’ve used the very basics of critical thinking. That said, actual numbers aren’t always available when making a decision. Real critical thinking involves taking a careful look at situations and making a decision based on what is known, not what is felt.

Why Is Critical Thinking Important in the Workplace?

The short answer to the above question is this: critical thinkers make the best decisions, most often. And in the workplace, where choices about how to complete tasks, communicate information, relate with coworkers, and develop strategy are so common, critical thinkers are extremely valuable.

A savvy hiring manager will make this part of the recruitment process. It’s pretty easy to gauge how someone is inclined to solve a problem — ask them how they would deal with a specific situation, and give them the opportunity to use their critical thinking skills, versus deferring to an emotional, or prescribed reaction. Employing people who can think and act reasonably will pay enormous dividends down the road.

Using your critical thinking skills in the workplace will define you as a problem solver. This is not only useful career-wise (although having upper-level people at your company think highly of you is undoubtedly a benefit) it also establishes you as a leader among your fellow team members. Demonstrating your ability to solve problems and accomplish goals effectively will help instill confidence in you with all your coworkers.

How to Use Critical Thinking in the Workplace

The first step to actually using critical thinking is approaching every situation with an open mind. You need to be receptive to all information available, not just the kind that satisfies your preconceived notions or personal biases. This can be easier said than done, of course — lessons learned and beliefs held are often done so with a reason. But when it comes to critical thinking, it’s important to analyze each situation independently.

Once you’ve analyzed a situation with an open mind, you need to consider how to communicate it properly. It’s all very well and good to approach situations with objective logic, but it doesn’t do you any favours to sound like  Mr. Spock  when you’re conveying your conclusions. Be tactful, patient and humble when you are explaining how and why you’ve come to decisions. Use data if available to support your findings, but understand that not everyone is able to remove emotion from situations.

The final, and perhaps least obvious, application with critical thinking is creativity. Often, getting creative means pushing boundaries and reshaping convention. This means taking a risk — one that can often be worth the reward. Using a critical thinking approach when getting creative can help you mitigate the risk, and better determine what value your creativity can bring. It will help you and your team try new things and reinvent current processes while hopefully not rocking the boat too much.

Learn More About Critical Thinking

Critical thinking is a valuable skill for all aspects of your life. It benefits problem solving, creativity, and teamwork. And it translates particularly well to the workplace, where it can distinguish you as a valuable employee and leader.

Taking the extra time to examine things objectively, make decisions based on logic, and communicate it tactfully will help you, those you work with, and your work goals prosper. To learn more about how to do that, have a look at our  Critical Thinking and Problem Solving for Effective Decision-Making   workshop and register today!

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• Jul 12, 2023

Balancing Critical And Creative Thinking For Effective Leadership

Written by: konstantina karatza , executive contributor, executive contributors at brainz magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise..

In the dynamic and ever-evolving world of leadership, two modes of thinking play a crucial role in driving success and innovation: critical thinking and creative thinking. These two cognitive processes, though distinct, are equally valuable for effective decision-making and problem-solving. While critical thinking enables leaders to analyze and evaluate information objectively, creative thinking empowers them to generate novel ideas and explore alternative possibilities. Striking a balance between these two thinking styles is essential for leaders to navigate complex challenges and inspire their teams toward meaningful achievements.

Critical thinking, characterized by logical reasoning and evidence-based analysis, is a systematic approach to problem-solving. Leaders who engage in critical thinking meticulously examine information, question assumptions, and evaluate the validity of arguments. They rely on data-driven insights, explore cause-and-effect relationships, and seek objective evidence before making informed decisions. By analyzing risks, identifying potential pitfalls, and weighing pros and cons, leaders employing critical thinking minimize errors and make sound judgments.

Furthermore, critical thinking helps leaders uncover biases and challenge the status quo. By adopting a skeptical mindset, they can identify flaws in existing processes and propose improvements. This kind of thinking ensures that leaders are not swayed by popular opinions or conventional wisdom but instead base their decisions on logical analysis and objective facts.

On the other hand, creative thinking is a cognitive process that allows leaders to transcend conventional boundaries and envision innovative solutions. It involves the generation of fresh ideas, combining unrelated concepts, and thinking beyond traditional approaches. Creative leaders encourage divergent thinking, embracing ambiguity and uncertainty as catalysts for breakthroughs. By encouraging their teams to explore different perspectives and experiment with new approaches, leaders foster an environment that nurtures creativity.

Creative leadership thinking also involves connecting seemingly unrelated dots and identifying patterns or opportunities that others might miss. It allows leaders to approach problems from different angles, considering multiple possibilities and brainstorming creative solutions. Leaders can inspire their teams to take risks, embrace change, and think outside the box by cultivating an environment that values and encourages creative thinking.

While critical thinking and creative thinking offer unique advantages, the most effective leaders recognize the importance of balancing these two approaches. A leader who solely relies on critical thinking may find themselves confined by traditional norms, missing out on innovative solutions and growth opportunities. Conversely, leaders who overly prioritize creative thinking without critical evaluation risk making impulsive decisions that may not be based on a solid foundation of evidence.

Achieving the ideal balance between critical thinking and creative thinking is a challenging task. Leaders must be adept at leveraging critical thinking to evaluate and validate creative ideas while embracing the potential of creative thinking to explore new possibilities. By effectively combining these thinking styles, leaders can make informed, well-rounded decisions that embrace both logic and innovation.

Organizations can implement strategies such as cross-functional collaboration, diverse teams, and encouraging open dialogue to foster critical and creative thinking in leadership. By creating an environment that values diverse perspectives and challenges conventional thinking, leaders can harness the power of both critical and creative thinking to drive growth and success.

Let's explore strategies to balance critical and creative thinking in leadership

Embrace an Open Mindset: To achieve a balance between critical thinking and creative thinking, leaders must adopt an open mindset that welcomes diverse perspectives and ideas. Encourage your team members to challenge assumptions, question existing processes, and explore alternative solutions. Create a safe space where innovative thinking is encouraged and dissenting opinions are valued. By fostering an environment that embraces both critical and creative thinking, leaders can set the stage for productive collaboration and breakthrough ideas.

Define Clear Objectives: When tackling complex problems or making important decisions, it's essential to define clear objectives. Critical thinking comes into play when evaluating options and assessing potential risks and outcomes. Ensure that you have a solid understanding of the problem at hand, gather relevant data, and objectively analyze the available information. Critical thinking helps you assess the viability and feasibility of different solutions, ensuring that your decisions are based on sound reasoning.

Encourage Divergent Thinking: Creative thinking flourishes when leaders encourage divergent thinking. Create brainstorming sessions or ideation workshops where team members can freely share their ideas, regardless of how unconventional they may seem. Foster an atmosphere that promotes curiosity, experimentation, and exploration of different possibilities. By allowing your team members to think creatively, you open the door to innovative solutions that can drive your organization forward.

Seek Input from Various Sources: To balance critical and creative thinking, it's crucial to seek input from diverse sources. Engage with people from different backgrounds, disciplines, and perspectives. This diversity of thought can help challenge your assumptions, broaden your understanding of the problem, and expose you to fresh ideas. By incorporating a wide range of inputs, you can enrich your critical thinking process and inspire creative insights that you may not have considered otherwise.

Foster Collaboration: Collaboration is a powerful tool for combining critical and creative thinking. Encourage interdisciplinary teamwork, where individuals with different expertise and thinking styles can collaborate on projects and initiatives. When team members with diverse perspectives come together, they can leverage critical thinking to evaluate ideas and creative thinking to generate innovative solutions. Foster a culture of collaboration that values both rigorous analysis and imaginative thinking.

Iterate and Refine: Balancing critical and creative thinking is an iterative process. As a leader, be open to revisiting and refining your ideas and decisions. Recognize that initial solutions may require adjustment or modification based on feedback and new insights. Critical thinking enables you to evaluate the effectiveness of your chosen course of action, while creative thinking allows you to explore new possibilities for improvement. Embrace a growth mindset that values continuous learning, adaptation, and refinement.

Develop a Balanced Skill Set: Leaders must strive to develop a balanced skill set that encompasses both critical and creative thinking. Sharpen your critical thinking skills by honing your analytical abilities, understanding logical reasoning, and staying informed about relevant industry trends. Simultaneously, nurture your creative thinking by engaging in activities that stimulate your imagination, such as reading, art, or brainstorming exercises. By continuously developing both sets of skills, you'll be better equipped to strike the right balance in your leadership approach.

In conclusion, balancing critical thinking and creative thinking is vital for effective leadership. Embracing this balance enables leaders to make informed decisions while also driving innovation and fostering a culture of creativity within their organizations. By leveraging the power of critical and creative thinking in tandem, leaders can navigate complex challenges, inspire their teams, and lead their organizations to long-term success in today's rapidly changing business landscape.

For more info, follow Konstantina on Linkedin or visit the Sisu Communication site .

Read more from Konstantina!

Konstantina Karatza, Executive Contributor Brainz Magazine

Konstantina Karatza, a seasoned professional with nearly 20 years of experience in the advertising industry, made a career transition five years ago to pursue her passion for Leadership Coaching. As the founder of Sisu Communication, she is dedicated to empowering individuals and organizations to reach their full potential by embodying values such as creativity, communication, and trust. Konstantina's deep passion for traveling and exploring diverse cultures has enhanced her understanding of human dynamics and enriched her ability to connect with individuals from all walks of life, enabling her to foster inclusive environments and promote cultural awareness within organizations.

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Image by fszalai from Pixabay

Photo by Pavel Danilyuk: from Pexels

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19 Creative Thinking Skills (and How to Use Them!)

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In a fast-moving world, being able to find new perspectives and create innovation is an increasingly valuable skill . Creative thinkers are often at the forefront of driving change, solving problems, and developing new ideas. Not only that, but those who bring creative thinking to how they work are often happier, more productive, and resilient too!

So you might be asking yourself, how can I develop my creative thinking skills and think more creatively at work?  Whether you want to supercharge your interpersonal skills, advance your career or be happier and more satisfied in the work you do, it pays to learn to think more creatively.

For many people, creative thinking is the key that unlocks solutions, promotes diverse thinking, and leads to better relationships and job satisfaction. So how can you get started with creative thinking?  As passionate believers in the value of creative thinking, we’re here to help and truly think unleashing your creativity can be key to your personal development!

In this post we’ll define what creative thinking is, highlight the benefits, explore 19 key creative thinking skills and give you some examples of how to apply them in the workplace . Let’s dig in!

What is creative thinking?

Why is creative thinking important, what are the benefits of creative thinking.

• What are creative thinking skills?  
• Examples of creative thinking skills (and how to use them)
• How to use creative thinking skills at work?

How to improve your creative thinking skills? 

Creative thinking is the ability to approach a problem or challenge from a new perspective, alternative angle, or with an atypical mindset. This might mean thinking outside of the box, taking techniques from one discipline and applying them to another, or simply creating space for new ideas and alternative solutions to present themselves through dialogue, experimentation, or reflection.

Bear in mind that the number of different creative approaches is as vast as the number of creative thinkers – if an approach helps you see things differently and approaching a challenge creatively, follow that impulse.

While there are some proven methods and guidelines that can help you be a better creative thinker, remember that everyone can be creative and finding what works for you is what is important, not the terminology or specific framework.

One misapprehension about creative thinking is that you have to be skilled at more traditional creative skills like drawing or writing. This isn’t true. What’s important is that you are open to exploring alternative solutions while employing fresh techniques and creative approaches to what you’re working on. 

You don’t need to be a great artist or even work in a traditionally creative field – we believe everyone is capable of creative thinking and that it enriches your personal and professional lives when you learn to be more creative.

Another misconception about creative thinking is that it applies only to the ideation or technically creative parts of the process. All aspects of our lives and interactions with people and challenges can benefit from creative thinking – from the ability to see things differently.

At work, thinking creatively might mean finding better ways to communicate, improve your working practices, or developing and implementing fresh solutions too.

Creative thinking is important because it drives new ideas, encourages learning, and creates a safe space for experimentation and risk-taking.

As organizations and people grow, they often develop tried and tested ways of operating. While it’s important to have solid working practices and processes, unswerving dedication to the norm can lead to stagnation and a lack of innovation and growth. 

Creative thinking is important because it drives new ideas, encourages learning and creates a safe space for experimentation and risk-taking. Simply put, creativity and creative thinking are part of what helps businesses and individuals succeed and grow .

Whether your team or business thinks of itself as a creative one, you can’t afford to miss out on the benefits of creative thinking if you want to grow , deliver change, and help your team bring their best selves to work. 

Using creative thinking skills at work creates b enefits not only in the ways we solve problems but also in how we approach everything from communication to self-fulfillment, task management, and growth . Bringing a culture of creative thinking into a workshop or group is often the job of a talented facilitator but whatever your role, there are benefits to thinking more creatively. Let’s explore some of the benefits of thinking creatively at work and in your everyday life!

Build empathy

• Bust assumptions  
• Become a better problem solver  

Find ways to move quickly and effectively

• Increase happiness

Discover new talents and promote learning

• Boost resilience and deal with adversity

Boost your CV and employability 

Empathy and creative thinking go hand-in-hand. By practicing creative thinking skills and regularly looking for new ideas and points of view, you can actively become better at understanding your colleagues, customers, and even your family and friends. One of the major barriers to having productive and meaningful relationships is an unwillingness to see things from a perspective other than your own or failing to understand how another person is feeling. 

By developing this skill, you can engage more meaningfully and honestly with people, ideas, and perspectives in all aspects of life. What’s more, because of the benefits that creative thinking can bring, you’ll actively want to see things from new perspectives and be more empathic : something that’s fundamental to creating real change.

Bust assumptions 

Assumptions can be harmful in both our personal and professional lives. Whether it’s making assumptions about why someone is behaving the way they are in a workshop or what features will make your customers happiest, holding onto incorrect or inadequately formed assumptions can be problematic . It can create difficulty and tension in relationships and what’s more, it can lead to the development or introduction of solutions that are simply unfit for purpose.

Using creative thinking skills to challenge assumptions, build clarity, and see things from new perspectives can be transformative. If an assumption someone else makes feels incorrect, think about why and try to find out more. If someone challenges an assumption you hold, be open and listen.

Become a better problem solver

An example of not being a creative thinker is sticking to a tried and tested approach and sticking to the norm in every situation without considering whether trying something new might not lead to better results.

When looking to solve a problem or create innovative solutions, going outside of what you know and being open to new ideas is not only exciting, but it can create more impactful solutions too. You might even try using problem-solving techniques alongside some of the creative thinking skills below to find the absolute best solutions!

Some processes and working practices can be slow, especially in large organizations with many moving parts – but do they all have to be? Thinking creatively can help you find lean, actionable solutions that you can put into practice quickly and test ahead of bigger changes .

Experimentation and a willingness to take risks are vital to growth and change, and creative thinking helps create a climate conducive to finding and trying quick, effective solutions. 

Increase happiness and satisfaction

Finding fresh, appropriate solutions to problems can be incredibly satisfying and is a fast-track to finding happiness both in and out of work. Bringing your whole self to a situation and being enabled to think outside of the box is a great way to feel valued and engaged with what you are doing.

Feeling frustrated with how a situation or process at work is going? Try developing and employing your creative thinking skills alongside your colleagues to find a better, happier way to collaborate! Feel unfulfilled or that not all of your skills and interests are being utilized? Consider how you might creatively deploy the skills or talents that make you happy and scratch that itch.

As children, we are encouraged to see things differently and try new things as part of our learning and growing process. There’s no reason we shouldn’t do this as adults too! Trying new things and learning to think creatively can help you find new skills, talents, and things you didn’t even know you were good at.

Staying curious and following what interests you with an open mind is a prime example of what a small change in thinking can achieve. Remember that creative thinking is a gateway to learning and by actively developing your creative toolset, you can grow and discover more in all walks of life – a surefire path to personal development.

Get better at dealing with adversity

It’s easy to get frustrated when problems seem to come thick and fast and existing solutions or methods don’t work. Adversity is something all of us will face at some point in our personal and professional lives but there are ways you can become more able to handle problems when they arise .

A strong suite of creative thinking skills is an important aspect of how we can build resilience and be more flexible when adapting or creating change. By exploring alternative ways of thinking, you’ll be better prepared to face adversity more openly and find alternative ways to resolve challenges in whatever context they emerge.

Creative thinkers are valuable employees at organizations of any size. Whether it’s championing innovation, creating change in policy, or finding better ways to collaborate, people who can effectively solve problems and leverage their creative thinking skills are better positioned for success at work.

Consider how you might plug your skills gap and boost your CV by developing your creative skillset and you won’t just be more successful – you’ll be happier and more engaged at work too! 

Whatever your background or role, you are capable of thinking creatively and bringing creativity into your life.

What are creative thinking skills? 

Creative thinking skills are the methods or approaches you might use when trying to solve a problem differently and explore a fresh perspective. While some of these skills might come naturally to you, others might need a more considered, purposeful approach.

For example, you might be a natural visual thinker who is great at presenting and interpreting visual information but you might not be so good at freely experimenting or creating space for reflection. In this case, you might try some brainstorming exercises to loosen up your experimentation muscles or create scheduled time for reflection in your working routine.

While creative professions like artists, writers, or designers may see more obvious uses for creative thinking skills, all professions can benefit from developing and deploying creative thinking . If you find yourself having difficulty at work or in need of inspiration or motivation, finding space to build on your creative skillset is a way to not only move forward but have fun while doing so.

If you think you’re not creative or have no creative thinking skills, we’re here to tell you that whatever your background or role, you are capable of thinking creatively and bringing creativity into your life : you might just need a little push or to reframe how you think about creativity!

Save time planning your next creative workshop

Examples of creative thinking skills (and how to use them) 

Creative thinking skills come in all shapes and sizes, ranging from things like abstract thinking and storytelling to finding ways to radically plan projects or recognize organizational patterns .

In this section, we’ll explore each of the example creative skills below and talk about how you might use them in your personal and professional practice. We’ll also point out some things to watch out for where appropriate so you can make the most out of your new creative skills and avoid potential setbacks.

We’ll also include a method from the SessionLab library that will help you practice and explore each skill, whether alone or with others .

Feel free to read and explore the creative thinking skill which feels most interesting or applicable to you and come back and experiment with others in the future!  

Some example creative thinking skills include:

Experimentation

Open-mindedness, lateral thinking.

• Pattern recognition   

Deep and active listening

Challenging norms, lean organization, simplification, radical planning.

• Collaborative thinking

Data collection

• Interpretation and analysis

Interdisciplinary thinking

Frameworks and rulesets, micro and macro thinking, visual thinking, abstract thinking, storytelling.

Note that this list is not exhaustive, and there are many more ways of thinking creatively – try to see these creative skills as a jumping-off point for seeing things differently and exploring creative thinking at work . 

Let’s get started!

A core creative skill is the ability to experiment and try new things, whether that’s in your personal practice, in a closed environment, or even in the field. It can be easy to fall short of implementing new ideas or following through with creative projects because critical judgment or overthinking gets in the way . A good experimenter is a self-starter who makes informed decisions to kickstart projects and test hypotheses. 

Think of a painter who throws paint at a canvas and introduces new materials without overthinking or being self-critical. While not everything they try will be perfect, that’s the point – not every experiment needs to be successful in order to teach you something useful. By experimenting, you can try things that might prove useful or will lead you towards new solutions and better ideas. Remember that the act of experimentation is generative and often fun so be sure to give it a try!

One thing to watch out for is being sure to effectively capture the results of your experiments and to continue developing and iterating on the results. Experimentation is a great place to start, but remember that it is part of a larger process. Without effective documentation, you might not trace what delivered the best results and be unable to reproduce the outcomes. Experimentation is a great example of why creative freedom should be paired with a strong process in order to be at its best. 

Four-Step Sketch   #design sprint   #innovation   #idea generation   #remote-friendly   The four-step sketch is an exercise that helps people to create well-formed concepts through a structured process that includes: Review key information Start design work on paper,  Consider multiple variations , Create a detailed solution . This exercise is preceded by a set of other activities allowing the group to clarify the challenge they want to solve. See how the Four Step Sketch exercise fits into a Design Sprint

Four-Step Sketch is a great method for promoting experimentation. By following a process that enables quick brainstorming before development, you can help build an experimental mindset that also generates results.

Open-mindedness is a critical element of creativity and one of the best creative thinking skills you can try to build if you’re new to the practice. Being open-minded means being receptive to new ideas, different ways of thinking, and perspectives which are not your own. It means not closing down conversations or ideas prematurely and trying to actively explore what is presented to you.

Imagine that a colleague comes up with an idea that is so far out of the status quo it seems off-the-wall and bizarre. Being open-minded means actively engaging with what is presented and to refrain from forming judgments before first understanding where your colleague is coming from .

Your colleagues’ initial idea might not be perfect, but being open-minded and truly attempting to understand their perspective means you can create dialogue, foster creativity, and move forward as a team. 

Being open-minded doesn’t mean accepting every new idea and agreeing wholesale with every different opinion. While you should always try to be open and receptive to new ideas and other perspectives, you should also critically appraise and engage with them as part of a larger creative process. Don’t be so open-minded you have no strong opinions of your own!

Heard, Seen, Respected (HSR)   #issue analysis   #empathy   #communication   #liberating structures   #remote-friendly   You can foster the empathetic capacity of participants to “walk in the shoes” of others. Many situations do not have immediate answers or clear resolutions. Recognizing these situations and responding with empathy can improve the “cultural climate” and build trust among group members. HSR helps individuals learn to respond in ways that do not overpromise or overcontrol. It helps members of a group notice unwanted patterns and work together on shifting to more productive interactions. Participants experience the practice of more compassion and the benefits it engenders.

Open-mindedness is particularly useful when it comes to meaningfully communicating with others. Whether its developing the ability to walk in the shoes of someone else or building empathy and listening skills, Heard, Seen, Respected is a great method to try when learning to be more open-minded.

Lateral thinking is a prime example of how we can creatively solve real-world problems in a measurable and easy-to-understand manner. Deploying lateral thinking means using reasoning or non-traditional logic to find an indirect or out-of-the-box approach to solving a problem. 

A simple example might be a challenge like: we need to increase revenue. Traditional thinking might mean considering hiring new salespeople to try and get more direct sales. A lateral approach might mean engaging more with current customers to reduce churn, working with external partners to get new leads, working to get sponsorship, piloting an affiliate scheme or any number of new ways to solve the existing problem.

Broadly speaking, lateral thinking often means stepping back and considering solutions or approaches outside of the immediately obvious.

One potential danger with lateral thinking is spending time to create new solutions to problems that don’t need them. Not every problem needs to be solved laterally and the best solution might actually be the most straightforward. Be sure to tap into existing knowledge and appraise a problem before trying something radical to avoid wasted time or frustration!  

The Creativity Dice   #creativity   #problem solving   #thiagi   #issue analysis   Too much linear thinking is hazardous to creative problem solving. To be creative, you should approach the problem (or the opportunity) from different points of view. You should leave a thought hanging in mid-air and move to another. This skipping around prevents premature closure and lets your brain incubate one line of thought while you consciously pursue another.

Developing your lateral thinking skills comes more naturally to some than others. The Creativity Dice is a great method for getting out of linear thinking habits and moving into different ways of thinking.

Pattern recognition 

Pattern recognition is the ability to recognise existing or emerging patterns and make connections based on the patterns you have discerned . While pattern recognition goes back to our prehistoric roots, being able to spot patterns outside of the ordinary and consider what may not be immediately obvious is a vital creative thinking skill for today. 

Consider how meetings between some members of a team might often end in conflict. While it might first seem that these two people just can’t get along, it might actually be that certain emotional triggers are being tripped or the format of the conversation isn’t working. Looking beyond your initial impressions and from a new perspective might let you find a repeating pattern that isn’t immediately obvious.

When trying to spot patterns, try to be mindful of existing biases so you avoid bending what is happening to fit a pattern you might be expecting. Be sure to interpret all data fairly and honestly, even if you believe a pattern is already forming. 

Affinity Map   #idea generation   #gamestorming   Most of us are familiar with brainstorming—a method by which a group generates as many ideas around a topic as possible in a limited amount of time. Brainstorming works to get a high quantity of information on the table. But it begs the follow-up question of how to gather meaning from all the data. Using a simple Affinity Diagram technique can help us discover embedded patterns (and sometimes break old patterns) of thinking by sorting and clustering language-based information into relationships. It can also give us a sense of where most people’s thinking is focused

Pattern recognition is a skill that benefits from thoughtful practice. Try starting with a deliberate pattern-finding process like Affinity Map to build the ability to see patterns where they might not first be obvious.

While it might not seem like it at first, being a good listener is a creative thinking skill. It asks that a person not only try to understand what is being said but also to engage with the why and how of the conversation in order to reframe prior thinking and see things from a new perspective.

Deep listening or active listening is not only hearing the words that someone is saying but actively seeking to interpret their intent, understand their position, and create a positive space for further conversation. Not only does this create a deeper conversation for both parties, but this act of engagement and understanding leads to more creative and dynamic results too. 

Think of a workplace grievance that one person might have against another. Without actively listening and trying to understand the core issues from the perspective of everyone involved, you might not only fail to solve the issue but actually make staff feel less heard and valued too.

By employing this creative thinking skill in such a conversation you can see things more clearly and find a way to creatively satisfy the needs of everyone involved. 

Active Listening   #hyperisland   #skills   #active listening   #remote-friendly   This activity supports participants to reflect on a question and generate their own solutions using simple principles of active listening and peer coaching. It’s an excellent introduction to active listening but can also be used with groups that are already familiar with it. Participants work in groups of three and take turns being: “the subject”, the listener, and the observer.

Trying to be more present in conversations is a great place to begin building your deep listening and active listening skills . Want to supercharge the process as a group? Try a role-play activity like Active Listening to more thoughtfully see and reflect on how important this skill can be.

Not all established working practices are the best way of doing things. People who practice this creative thinking skill are likely to question the status quo in search of something new which can deliver meaningful change. While any challenge to the established order needs to be conducted respectfully and thoughtfully, thinking of how to go beyond the norm is how innovation occurs and where creative thinkers excel.

When trying to practice this skill, be prepared to question existing methods and frameworks and ask if there might be a better way outside of the limits of the current system. 

As with lateral thinking, it’s important to recognize that not everything is a problem that needs to be solved and so you may need to be selective in which norms should be challenged – otherwise, you may never make it out of the front door!

Additionally, challenging the established order often means questioning the work someone else has already done. While this is a necessary part of growth, it should always be done constructively and respectfully.  

W³ – What, So What, Now What?   #issue analysis   #innovation   #liberating structures   You can help groups reflect on a shared experience in a way that builds understanding and spurs coordinated action while avoiding unproductive conflict. It is possible for every voice to be heard while simultaneously sifting for insights and shaping new direction. Progressing in stages makes this practical—from collecting facts about What Happened to making sense of these facts with So What and finally to what actions logically follow with Now What . The shared progression eliminates most of the misunderstandings that otherwise fuel disagreements about what to do. Voila!

Challenging norms without a considered approach can be ineffective and potentially frustrating. Taking the time to build shared understanding and push in the same direction with What, So What, Now What? is a great way to explore how your existing process is or isn’t working and challenge norms productively.

Creative thinking doesn’t mean being disorganized or chaotic just because you have an abundance of ideas. In order to facilitate creative thinking, it’s important to stay organized and approach the process with the right framework, mindset, and space. As a creative thinking skill, lean organization means considering what you absolutely need to do in order to make things happen, versus what you don’t.

Think of how a large, multi-discipline team might go about organizing themselves for a big project. While it’s vital everyone is aligned and kept up to date, a traditional system of scheduled meetings might not be the most productive. Lean organization means considering the needs of the team, the project and thinking creatively about what you need to stay organized, and keeping unnecessary admin to a minimum.

Thinking creatively about organization is something all leaders should practice but any project can benefit from thinking through the process by which it will be accomplished. 

MoSCoW   #define intentions   #create   #design   #action   #remote-friendly   MoSCoW is a method that allows the team to prioritize the different features that they will work on. Features are then categorized into “Must have”, “Should have”, “Could have”, or “Would like but won‘t get”. To be used at the beginning of a timeslot (for example during Sprint planning) and when planning is needed.

Lean organization often means being honest and realistic about what is absolutely necessary versus nice to have. MoSCoW is an effective agile framework for planning work and also reframing your approach to organizing time, tasks and more!

Simplifying, presenting or decoding any information is a vital skill when working with others. In a creative thinking context, simplification is the act of seeing what is important about a task or piece of data and stripping away the extraneous parts to see things more clearly.

Some problems can feel unassailable because of their complexity or scale – simplification allows you to reconsider a problem in simple terms and reframe it in a way that means you can approach it productively. 

An example of using this creative thinking skill at work might be when presenting the results of a project to the rest of your organization. People working on other teams and in different disciplines could become disengaged if exposed to too many complex moving parts or it might simply be a waste of time to discuss every detail.

By simplifying a project into more succinct terms, you not only can help your group connect with the material swiftly but also boil a project down to its most important elements . This is a great way to creatively re-energize a project and identify where you can make an impact immediately. 

6 Words   #ufmcs   #red teaming   This tool is designed to help critical thinkers focus on a core idea by writing a short phrase summarizing their thoughts into a set number of words that are clear, concise, and accurate. This idea is based on a complete short story written by Ernest Hemingway: “For sale, baby shoes – never worn.” Six Words forces people to synthesize their ideas in a succinct and meaningful way, cutting away fluff and distilling the idea to its bare essence.

One way of practicing simplification is by summarising or condensing thoughts, ideas of stories into a more concise, compressed form . 6 Words is a method for cutting away extraneous material from ideas that engages creative thinking and reframing approachably – great for groups!

Any major project requires some measure of planning in order to succeed, especially when working with others. But are there times where overplanning or traditional working processes feel too slow or frustrating for the project at hand? This is where these creative thinking skills come in handy! Radical planning is a way of approaching project planning from an alternative angle in order to generate fast, effective results.  

When taking this planning approach, you will often shuffle the order of the normal planning process in order to create alternative outcomes and cut out elements you may not need. For example, with the backcasting workshop activity, the approach is to think of desired outcomes up to twenty years in the future and work backward to figure out how we can make small steps today.

You might also try planning with a mindset of what you and your team can each achieve immediately and in a more experimental fashion with an activity like 15% solutions . 

By approaching planning with a creative thinking mindset, you can surface ideas and plans which may not have come up with a more traditional planning process. Another great benefit is to question the normal manner in which your team or organisation approaches planning and can help your team find a method that works best for you!

Backcasting   #define intentions   #create   #design   #action   Backcasting is a method for planning the actions necessary to reach desired future goals. This method is often applied in a workshop format with stakeholders participating. To be used when a future goal (even if it is vague) has been identified.

Collaborative thinking 

Effective collaboration requires us to bring many different skills together, but consciously considering how to be a more effective collaborator is worth mentioning separately. When a creative thinker approaches collaboration, they will try to think of how to use alternative approaches to make the collaborative process more effective while also helping everyone on the team contribute and be heard.

An example is when it comes to getting work done in meetings – if the current process isn’t enabling everyone to collaborate effectively, you might employ creative thinking to try finding an alternative format, consider working asynchronously, or timeboxing parts of your agenda.

The best collaborators also find ways to champion the work of others and create a safe space for everyone to contribute – it might not be enough to assume collaboration will be accomplished when you get people in a room.

Employing this creative thinking skill can make all the difference when it comes to job satisfaction, interpersonal relationships and group outcomes too! Try approaching your collaborative projects more mindfully and see how it changes things for you!

Marshmallow challenge with debriefing   #teamwork   #team   #leadership   #collaboration   In eighteen minutes, teams must build the tallest free-standing structure out of 20 sticks of spaghetti, one yard of tape, one yard of string, and one marshmallow. The marshmallow needs to be on top. The Marshmallow Challenge was developed by Tom Wujec, who has done the activity with hundreds of groups around the world. Visit the Marshmallow Challenge website for more information. This version has an extra debriefing question added with sample questions focusing on roles within the team.

Working together on a task as a team is an effective way of kickstarting collaborative thinking, especially if you approach the task mindfully . The Marshamllow Challenge with debriefing is a proven method for engaging teamwork and by adding reflection time afterward, your group can share and build on what they learned.

Collecting data might seem like a solely analytical skill, but it is another area where creative thinking can lead to productive, unexpected and transformative results. Approaching the data collection process creatively might mean trying new techniques or sources, or simply reconsidering the how and why of your data collection processes.  

Imagine you are running a survey to measure customer happiness. You might try asking traditional survey questions, but find that your response rate is low and furthermore, your approach might be invasive and actively decrease happiness too!

If you were to approach this problem creatively, you might find that using a simplified form, asking for feedback at a different point in the customer journey, or utilizing an alternative measurement scheme delivers the data you are looking for. In many cases, thinking about the questions you are asking from a new point of view is what unlocks a better data collection process.

The key to this creative thinking skill is to try looking at the data collection process from a new, preferably customer-centric perspective while also considering why and how you are collecting data. You will likely find that by asking for input from your customers more creatively, you create space for more creative responses too!

3 Question Mingle   #hyperisland   #team   #get-to-know   An activity to support a group to get to know each other through a set of questions that they create themselves. The activity gets participants moving around and meeting each other one-on-one. It’s useful in the early stages of team development and/or for groups to reconnect with each other after a period of time apart.

3 Question Mingle is a get to know you activity that does double duty in demonstrating the power of approaching data collection creatively. By creating their own questions, a group can really think about what they want to know, how they ask questions, and how the results differ. Be sure to give it a try!

Interpretation and analysis

Interpretation skills can be varied though in a creative thinking context it means being able to successfully analyze an idea, solution, dataset, or conversation and draw effective conclusions. Great interpreters are people with a desire to listen, understand, and dig deeper in order to make their interpretation fully realised.

One of the ways creative thinking can improve interpretation is in helping us challenge assumptions or initial readings of data in order to consider other possible interpretations and perspectives.

Say your product is having a problem with losing lots of new customers shortly after signing up. You do a survey and people say that they leave because the product isn’t useful to them. Your initial interpretation of that data might be that you’re not the right fit for these customers or that the product needs new features.

If you were to apply creative thinking to the interpretation of this data, you might conduct further research and see that the product is fine, but people didn’t find the right features for them and that your onboarding process needs to be improved.

The key here is interpreting the data from various perspectives and then correlating that with other sources to form an accurate and representative interpretation, rather than going with your initial assumption . By following this process, you might also find that the way you are collecting data is flawed (perhaps not asking the right questions) or that more research and data collection is needed.

So long as you are sure to have data points and analysis to back up your findings, it pays to explore alternative interpretations so you can avoid bias and find the most accurate takeaways . 

Fishbone diagram   #frame insights   #create   #design   #issue analysis   Fishbone diagrams show the causes of a specific event.

Effective interpretation and analysis isn’t possible without a thorough exploration of the problem or topic at hand. Fishbone Diagram is a simple method for not only surfacing insights but framing them in a way that allows for proper and multi-perspective analysis.

Einstein is quoted as saying, “We cannot solve our problems with the same thinking we used when we created them.” In this mold, sometimes the best ideas and solutions come from fields and disciplines outside of our own. By considering how someone with a different skillset to your own would solve a problem or deploy solutions, you can often find ideas and techniques you may never have considered. 

Consider being tasked with improving employee happiness. A social media manager with a background in illustration and events management would likely try a very different approach to a sales manager who is used to a culture of incentives and bonuses. If you were trying to develop a new product, think of how a developer would approach deciding on key features versus an academic or a customer success manager? 

The important thing here is to try and use the perspective, skill set , and approach of another field or discipline to first consider and then solve a problem more fully . Where possible, try and include people from other disciplines in the process and try to avoid making assumptions.

As with all creative thinking skills, being open-minded and sourcing the expertise and opinions of others where necessary is vital when creating true innovation.

Mash-Up Innovation   #hyperisland   #innovation   #idea generation   Mash-ups is a collaborative idea generation method in which participants come up with innovative concepts by combining different elements together. In a first step, participants brainstorm around different areas, such as technologies, human needs, and existing services. In a second step, they rapidly combine elements from those areas to create new, fun and innovative concepts. Mash-ups demonstrates how fast and easy it can be to come up with innovative ideas.

Interdisciplinary thinking isn’t just for radical academics. By combining ideas from disparate fields in a fast, fun manner, Mash-Up Innovation is great for building creative thinking skills and generating results in one fell swoop!

All creative thinking skills are about reframing things in a new way of finding alternative approaches. This can often mean abandoning an existing framework and thinking outside of the box. That said , another way of applying creative thinking is by bringing rulesets, constraints, or frameworks to your approach in order to trigger deeper creative work and tap into a problem-solving mindset . 

Consider a simple task like trying to generate more customers. With free reign, there are innumerable ways to accomplish this. But what happens if you create a rule like, we cannot spend any money, or, these must be driven by social media alone. In order to accomplish your goal under these conditions, you must think more creatively and deeply, deploying more concentrated problem-solving skills than if you could try any approach you wanted. 

Alternatively, you might approach a problem with a framework that forces you to think under specific circumstances or with a rigid set of steps. Six thinking hats is a great workshop activity that asks participants to frame and reframe a problem from six different angles. While it might first seem counterintuitive, the use of rules or frameworks can create fertile ground for creative thinking and lead to more realized solutions!

The Six Thinking Hats   #creative thinking   #meeting facilitation   #problem solving   #issue resolution   #idea generation   #conflict resolution   The Six Thinking Hats are used by individuals and groups to separate out conflicting styles of thinking. They enable and encourage a group of people to think constructively together in exploring and implementing change, rather than using argument to fight over who is right and who is wrong.

Not all problems are created equal. Depending on how much it directly affects you, you might see a given problem as being more or less important than your colleagues, leading to a different response and approach to solving the problem. This creative thinking skill is all about being able to switch between seeing the bigger picture while also considering how something might manifest on a smaller scale.

Think of how frustrating it can be when an executive team makes sweeping changes that affect frontline staff in a way they might not have anticipated. Micro and macro thinking means seeing both problems and potential solutions from multiple perspectives and adjusting accordingly. 

Another key aspect of applying this approach is knowing the limits of your own knowledge and involving stakeholders from all levels of an organization to inform your ideation and problem-solving process.

If you’ve never worked in support and don’t regularly talk to your support team, you might not understand how a change to helpdesk software could impact your team and your clients – remember that a big part of any change in perspective is doing the research and talking to who will be affected ! 

Stakeholder Round Robin Brainstorm   #idea generation   #brainstorming   #perspectives   #remote-friendly   #online   A divergent process to generate ideas and understanding from different perspectives.

Learning to practice micro and macro thinking often starts with first listening to and understanding the needs and perspectives of others . Especially those who have varied positions in relation to the problem, solutions, or organization you are working with. Stakeholder Round Robin Brainstorm is an effective method of surfacing insights and perspectives quickly and productively.

Of all the creative thinking skills on this list, visual thinking might be one you are most familiar with. Visual thinking is a method of processing, learning, and presenting information and concepts with visual assets such as images.

Visual thinking is often associated with creative thinking because of the consumption and creation of images at its heart. Don’t let this make you think you have to be able to draw in order to be a visual thinker.

Applying this creative thinking skill means being able to interpret visual information, present concepts in an often simple visual manner, and communicate in a way that is more universally understood.  Drawing stick people is actively encouraged!

Visual approaches to problem-solving can help foster shared understanding and help people be more succinct or creative in their ideas. Remember: if an idea is too complex to be put into pictures, perhaps it needs further refinement .

Imagie-ination   #idea generation   #gamestorming   Images have the ability to spark insights and to create new associations and possible connections. That is why pictures help generate new ideas, which is exactly the point of this exercise.

While you might be able to jump straight into direct applications of visual thinking, it can help to try an exercise where you and a group explore using images simply and engagingly. Imagie-ination helps unlock the power of visual thinking as a team while also helping generate ideas too!

Abstraction or abstract thinking is the art of taking things out of their normal context and presenting them in a radical new light . While most creative thinking skills utilise abstraction in some form, it’s worth noting that actively trying to take an idea from one context and place it in another is a creative approach all on its own.

Think of Pablo Picasso’s cubist portraits – by taking something as common as a human face and bringing abstraction to his process, he created something radically different and innovative. You can create a similar effect by recontextualizing ideas, concepts, and problems and by looking at them from different, perhaps even conflicting points of view.

Abstract thinking is often built on engaging with absurdities, paradoxes, and unexpected connections . As such, it can often be fun, wild and surprising, and is a great way to generate creative ideas even in those who might be resistant to other forms of creative thinking. Lean into the weird!

Forced Analogy   #divergent thinking   #zoom   #virtual   #remote-friendly   People compare something (e.g. themselves, their company, their team) to an object.  

Forced Analogy is a quick, fun activity you can use to promote abstract thinking. Comparing one thing to another seemingly unrelated thing asks for a creative approach to context and metaphor and can really unlock a groups divergent thinking process.

Telling stories or narrativizing a problem can help us not only see things differently but understand where we share common ground with others. Everybody tells stories – whether that’s explaining our employment history, telling colleagues about what happened at the weekend, or when creating user personas and journeys. 

Leverage this inclination to help people not only realize they are creative thinkers by nature but to help them share something of themselves too!

As a creative thinking skill, storytelling is about applying our natural proclivity for stories into new situations or thinking about how to reappraise or present material narratively . Think of the basic storytelling concept like the idea that all stories have a beginning, middle, and end – how might we bring this thinking to a tough challenge, a new product, or when solving a customer complaint?

You might even use storytelling tropes like the hero’s journey when exploring ideas or company conflicts. Whichever way you go, remember that stories are a universal element of culture and you have a rich lineage to dip into if you need a new perspective. 

Telling Our Stories   #hyperisland   #team   #teambuilding   To work effectively together team members need to build relations, show trust, and be open with each other. This method supports those things through a process of structured storytelling. Team members answer questions related to their childhood, young adulthood, and now; then weave them into a story to share with the rest of their team.

Telling Stories in a collaborative space is one of the best ways you can approach creative thinking through narrative . By doing this activity as a team, you can help a group see the benefit of applying storytelling approaches outside of more traditional forms.

How many times have you had a tough problem that you can’t seem to solve so you get frustrated and leave your desk. Then, when you’re on a walk, standing in the supermarket, or falling asleep, a solution seems to arrive out of thin air? Often, you’ll find that creating space to reflect on a problem is an effective way to find a way forward.

The trick with making reflective space work as a larger part of your working practice is knowing when to take time to reflect, building space into your regular schedule, and finding techniques that allow things to surface effectively.

This might mean going for a walk with the intention to be present in noticing the world around you and gaining insights that can help your situation. It might also mean remembering to take time to rest or simply read and give your brain something good to chew on.

I notice, I wonder   #design   #observation   #empathy   #issue analysis   Learn through careful observation. Observation and intuition are critical design tools. This exercise helps you leverage both. Find clues about the context you’re designing for that may be hidden in plain sight.

In a creative thinking context, reflection often means giving an idea time to unfurl and to resist the temptation to force it – by creating space to observe and reflect with I notice, I wonder you might see new ways of thinking emerge naturally.

How to use creative thinking skills at work? 

At SessionLab, we’ve found many of the above creative thinking skills helpful when finding better ways to collaborate , handle workplace challenges or generate new ideas . Here are just a few small examples of things we’ve done that have benefited from thinking creatively as a team.

Using creative thinking to facilitate a site redesign

Using creative thinking to improve team communication, using creative thinking to improve collaboration.

Remember that creative thinking needn’t be explosive or radical to be useful – a simple shift in mindset or perspective can be all you need to create meaningful and impactful change.

When we began working on a site-wide redesign, we had to deploy a large number of creative thinking skills to make the process smooth and effective.

When first determining how to approach the project and scope the work, we reviewed how we had worked together on large projects in the past. While we saw there was room to improve, finding the best way to proceed and make the changes we needed was no easy task.

Challenging the entire process from start to finish with a creative thinking mindset and trying to stay open to alternative methods where possible was what unlocked the process for us. By reconsidering how we were running meetings, sharing feedback, and collaborating, we were able to identify where we were going wrong and then try alternative approaches more freely.

When it came to implementing solutions, we were also sure to  stay open to experimentation while challenging our core assumptions of what would work and wouldn’t. This really helped us refine the working process and tailor it to our particular team and goals.

Another example came with finding a new approach when work stalled on a specific page. For our features page, we began by following the standard approach we had developed – writing the copy and structuring the page first before then following with illustrations and images.

In this case, our existing approach got us to an impasse : it felt difficult for our designer to be creative and find the best way to translate ideas into images if the copy had already been defined and the structure felt too rigid. What we decided to do was to reverse the workflow completely and allow the designer to create design elements before we wrote the copy and implemented too rigid a structure.  

Throughout the project, creative thinking allowed us to challenge whether the existing way we did something was the right one and gave us scope to experiment and be open when finding solutions. Not only did this help us solve the immediate problems as they arose but they helped us come up with a great new design too! 

Creative thinking can come in extremely handy when it comes to communicating. If one form of communication or working process isn’t working, approaching the discussion with a creative thinking mindset can help resolve the immediate issue and create lasting change in how we converse and work together too. 

Like many virtual teams, we faced the challenge of some meetings feeling unproductive . The issues ranged from overrunning, crosstalk, not everyone feeling heard or able to contribute, or getting lost in ancillary discussions that were not productive or necessary. In an online setting, it can be hard to keep everyone on track and for things to run smoothly without accidentally talking over one another or causing frustration. 

When it came to crosstalk, we wanted to avoid the frustration of interruption and disruption but also wanted to ensure people did not feel like they couldn’t contribute . Using the finger rules technique in a remote setting allowed people to easily show when they wanted to speak and what they wanted to discuss without disrupting the flow of the meeting.

We also found that the reason some daily meetings felt unproductive was because the meetings were for the purpose of daily updates and there didn’t always feel like there was a lot to say, thus leading to frustration or unproductive time being spent in these meetings.

In this example, we moved to a weekly format while also ensuring that we continue daily check-ins on Slack. This approach meant that we cut down on unnecessary meetings while still ensuring everyone’s needs were met .

This method is an example of creatively approaching a communication problem by thinking outside of the box and being prepared to challenge core assumptions . While we all wanted to stay informed, it really helped to reconsider the methods for staying informed and whether our current approach was the best way to achieve what we needed. It was also useful to reassess how we approached meeting agendas and goal-setting – follow the link for more on that if you’re having difficulty with unproductive meetings!

Remember that creative thinking needn’t be explosive or radical to be useful – a simple shift in mindset or perspective can be all you need to create meaningful and impactful change .

Remember that looking to others and being inspired by how they did things can be as transformative as trying to reinvent the wheel!

A final example is how we approached collaborating on creating the new design. While all projects at SessionLab feature collaboration between multiple parties, in this case we wanted to create space for everyone on the team to contribute.

We found that when trying to collectively brainstorm in a live, remote session, it became difficult for everyone to contribute and reflect on what was being shared by other members of the team effectively .

Some people had been able to prepare less than others, other people were less aware of all the circumstances of the project, or others were less able to switch gears during their working day. This led to some contributions being missed, a messier working process, and a feeling of being rushed – all of which lead to less effective outcomes than we might have hoped for.

In this case, we thought of how asynchronous work , reflection time, and some small process changes might help solve the problems we were running into. We wanted to be able to respond to what was being shared more effectively while also creating space for everyone to contribute in a way that was most productive for them.

Starting the brainstorming session in personal MURAL boards asynchronously and on our own time meant everyone was able to ideate at the time that was best for them and without any distractions . By then encouraging review and reflection on other people’s boards ahead of the main session, we were able to properly take in ideas and let them develop without feeling hurried.

This approach reduced the amount of time we actively spent working together in a meeting while improving the quality of the work . It helped people engage with the process, reduced potential frustration, and also meant we were more able to respond fully to the suggestions of others. This was a great example of how thinking creatively and learning from others can help create better outcomes and a more streamlined process. 

It’s also worth noting that reflecting on our conversation with Anja Svetina Nabergoj regarding asynchronous learning and finding inspiration there was part of what helped this process along. Remember that looking to others and being inspired by how they did things can be as transformative as trying to reinvent the wheel!

Creative workshops and meetings made easy

Whether you find that creative thinking doesn’t come naturally, if your skills need some attention, or even if you just want to try new ways of working, it can be difficult to know where to begin .

Thinking about the creative thinking skills above and considering which you might be missing or could benefit from purposeful attention is a great place to start, though there are also some concrete ways you can approach the process and improve your creative thinking abilities in a pinch. Let’s see how! 

Be present and aware of how you feel

Create space for new ideas, look to others for inspiration, throw yourself into new things, encourage creative thinking in others.

All skills get better with practice and creative thinking is no exception. Whether it’s active listening, experimentation or any other creative thinking style, it’s okay to not get it right the first time . The very act of being open to new approaches and perspectives is itself a way to improve your creative thinking skill set. However you try to implement creative thinking, know that exploration, iteration, and practice are fundamental parts of the process.

Try starting small and practice your creative thinking skills in your interpersonal relationships and collaborative projects. Take note of how it goes and try building up to larger and larger implementations of your creative thinking approaches. 

A key part of cultivating or improving any new skill is to be fully present and aware when utilizing that skill. Consider how a sculptor needs to be aware of their materials, how they handle the material and place them on the board in order to be truly successful. Being present in the moment is important for any collaborative process, but is an especially vital aspect of creative thinking.

If you find yourself frustrated, excited, engaged, or stuck, make a mental note of how you are feeling and consider how you might do things differently. Staying present and actively engaging with how a situation makes you feel before responding is one of the most effective ways of cultivating and improving your creative thinking – be sure to give it a go! 

As with many aspects of creativity, it’s not always effective to force it. Good ideas and finding new approaches can take time and an important part of the creative thinking process is creating space not only for reflection but to rest and allow things to surface. This might mean building more quiet, mindful time into your routine, reading and finding new inspiration, or simply learning to take a break. 

While this can be difficult to get into the habit of, it does get easier with time. Try blocking out reflective time in your calendar or letting others know that you are taking the time in order to make it stick and avoid interruptions. Reflective space is important and useful, and by treating it as such, you can help ensure it happens and doesn’t get discarded or forgotten about.

One of the biggest barriers to thinking creatively is simply not being open to what is in front of you. Whether it’s rushing to use an existing solution without investigating alternatives, failing to listen or be present when something new is being presented, or sticking with your existing assumptions, a failure to stay open and reserve judgment can kill creative thinking.

Try to stay open and apply creative thinking without pressure or being overly critical in order to improve those skills and let more creative approaches surface in the future. 

One of the best ways to find new perspectives and alternative ways of thinking is by looking to others. Whether it’s finding inspiration from other creative thinkers via conversation, reading and researching new sources, or simply listening and observing, looking outside of yourself is one of the most effective ways you can jolt your creative thinking. 

Try finding sources outside of your normal circles, whatever the medium. It can be very easy to get into creative bubbles that might unwittingly exclude new forms of thinking. By broadening your social, creative and critical circles , you can be exposed to all kinds of potentially inspiring or creatively engaging ways of thinking and doing.

It’s hard to create space and an opportunity for new ways of thinking if you stick to the same routines and activities. You’ll often find that trying new things and exposing yourself to new hobbies, skills and approaches can be massively engaging and exciting too.

An important aspect of creative thinking is applying the learnings from one discipline or approach to another. If a developer were to throw themselves into learning how to dance, they might learn something they can apply to their role as a developer.

An open and honest desire to explore new experiences in and outside of your working life is a vital ingredient in the creative thinking process. Try saying yes to doing new things wherever you can find them – being alive to possibility and engaging in the world is a great way of supercharging your creativity! 

Creativity is even better when shared. Whether it’s crowdsourcing new ideas, iterating together, or helping others build their creative thinking skills, sharing the experience is often a useful and generative process for all involved.

Try bringing a group together to explore thinking creatively together or run a workshop on developing creative thinking skills in the workplace. Not only will it help your participants with their own creative discovery, but it will also help you develop your own creative skills. 

Over to you

As facilitators and advocates of the power of workshops, we’re passionate about how creative thinking can improve many aspects of a group’s personal and working lives. At its heart, creative thinking is an empathic, generative act, and by bringing those concepts to the fore, we believe everyone can see better outcomes when solving problems, generating ideas or communicating with others. 

We hope we’ve given you some great examples of creative thinking at work and how you might discover and nurture your own creative thinking skills . That said, this list is by no means exhaustive and there are many more ways you might try thinking creatively. Think of this post as a jumping-off point for further exploration and creative development!

Do you have any concepts or approaches you’ve used to become a better creative thinker? Did you find any of the creative thinking methods above particularly helpful? We’d love to hear about your experience in the comments below!

Very nice information. Thanks for posting such an informative blog. Creative thinking is an unconventional thinking that looks at an issue from different perspectives. Innovative thinking is a thinking that converts / commercializes a creative idea into practical application.

The Fosbury Flop is a very good example of a creative idea and trend when we apply “the learnings from one discipline or approach [Engineering] to another [High Jump].”

thanks alot…very informative and thoroug

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Critical Thinking and Decision-Making  - What is Critical Thinking?

Critical thinking and decision-making  -, what is critical thinking, critical thinking and decision-making what is critical thinking.

Critical Thinking and Decision-Making: What is Critical Thinking?

Lesson 1: what is critical thinking, what is critical thinking.

Critical thinking is a term that gets thrown around a lot. You've probably heard it used often throughout the years whether it was in school, at work, or in everyday conversation. But when you stop to think about it, what exactly is critical thinking and how do you do it ?

Watch the video below to learn more about critical thinking.

Simply put, critical thinking is the act of deliberately analyzing information so that you can make better judgements and decisions . It involves using things like logic, reasoning, and creativity, to draw conclusions and generally understand things better.

This may sound like a pretty broad definition, and that's because critical thinking is a broad skill that can be applied to so many different situations. You can use it to prepare for a job interview, manage your time better, make decisions about purchasing things, and so much more.

The process

As humans, we are constantly thinking . It's something we can't turn off. But not all of it is critical thinking. No one thinks critically 100% of the time... that would be pretty exhausting! Instead, it's an intentional process , something that we consciously use when we're presented with difficult problems or important decisions.

Improving your critical thinking

In order to become a better critical thinker, it's important to ask questions when you're presented with a problem or decision, before jumping to any conclusions. You can start with simple ones like What do I currently know? and How do I know this? These can help to give you a better idea of what you're working with and, in some cases, simplify more complex issues.  

Real-world applications

Let's take a look at how we can use critical thinking to evaluate online information . Say a friend of yours posts a news article on social media and you're drawn to its headline. If you were to use your everyday automatic thinking, you might accept it as fact and move on. But if you were thinking critically, you would first analyze the available information and ask some questions :

• What's the source of this article?
• Is the headline potentially misleading?
• What are my friend's general beliefs?
• Do their beliefs inform why they might have shared this?

After analyzing all of this information, you can draw a conclusion about whether or not you think the article is trustworthy.

Critical thinking has a wide range of real-world applications . It can help you to make better decisions, become more hireable, and generally better understand the world around you.

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