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Unit 1 Business and the Business Environment

Business environment

1.1 Introduction

The aim of this unit is to provide students with background knowledge and understanding of business, the functions of an organisation and the wider business environments in which organisations operate. Students will examine the different types of organisations (including for profit and not for profit), their size and scope (for instance, micro, SME, transnational and global) and how they operate. Students will explore the relationships that organisations have with their various stakeholders and how the wider external environments influence and shape business decision-making. The knowledge, understanding and skill sets gained in this unit will help students to choose their own preferred areas of specialism in future studies and in their professional career.

1.2 Learning Outcome

AnchorBy the end of this unit a student will be able to:

  • Anchor1 Explain the different types, size and scope of organisations.
  • Anchor2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure.
  • Anchor3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.
  • Anchor4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors.

1.3 Essential Content

Lo1 explain the different types, size and scope of organisations.

Different types of organisations:

  • Differences between for profit and not for profit and non-government organisations (NGOs).
  • Micro, small, medium-sized enterprises (SMEs). Different business purposes, objectives and supply of goods and services.
  • The range of legal structures associated with different forms of business: sole traders, partnerships and private limited companies.
  • Size and scope of organisations:
  • Differences between large, medium-sized and small organisations including objectives and goals, market share, profit share, growth and sustainability.
  • Global growth and developments of transnational, international and global organisations.
  • Differences between franchising, joint ventures and licensing.
  • Industrial structures and competitive analysis.
  • Market forces and economic operations e.g. scarcity and choice, supply and demand, income elasticity.
  • Stakeholders and responsibilities of organisations to meet different stakeholder interests and expectations.

LO2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure

The various functions within an organisation:

  • The role of marketing, finance, human resource management and operations within an organisational context and the interrelationships.
  • How functions relate to overall organisation mission and objectives.

Organisational structure:

  • Different structures depending upon the size and scope of the organisation, including bureaucratic and post-bureaucratic, parent, strategic business units (SBUs), matrix and functional levels.
  • Organisation structures and complexities of transnational, international and global organisations.

LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations

The context of the macro environment:

  • The application of the PESTLE framework and how organisations need to monitor and forecast external influences.
  • How the macro environment influences/impacts upon business activities: the impact of the digital revolution on production and consumption; the impact of social technologies; cyberspace security; emerging BRICS markets, the global shift in economic and social power and ethical and sustainable growth.
  • How organisations go through the transformation process and overcome resistance to change in response to the changing market environment.

LO4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors

Frameworks for analysis:

  • Introduction to SWOT and/or TOWS analysis and how they can assist in the decision-making process within organisations.
  • Key external macro factors including the competitive environment and government intervention that influence organisations and business.

Recommended Resources

BARON, P. (2012) Business and its Environment. 7th Ed. London: Prentice Hall. PALMER, A. and HARTLEY, B. (2011) The Business Environment. 7th Ed. Maidenhead: McGraw-Hill. WEATHERLEY, P. (Editor) and OTTER, D. (Editor) (2014) The Business Environment: Themes and Issues in a Globalised World. 3rd Ed. Oxford: Oxford University Press. Links This unit links to the following related units: Unit 2: Marketing Essentials Unit 12: Organisational Behaviour Unit 18: Global Business Environment Unit 25: Principles of Operations Management Unit 32: Business Strategy Unit 34: Business Systems

1.4 Teaching Ethos

The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career. The module tutor(s) will aim to combine lectures, workshops and tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment .

1.5 Methods of Delivery

LECTURES: These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively. SEMINARS: These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills. CASE STUDIES An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work. Purpose of this assignment Students will examined on the different types of organisations (including for profit and not for profit), their size and scope (for instance, micro, SME, transnational and global) and how they operate. Students will be expected to explore the relationships that organisations have with their various stakeholders and how the wider external environments influence and shape business decision-making.

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Unit 1: Business and the Business Environment Assignment Answer- BTEC-HND-LEVEL 4

Business Environment integrates a set of environmental, legal, and other factors. It incorporates social, institutional, and technological factors. Business environments consist of internal and external components. 5Ms of internal environment include machinery, money, management, man, and material.

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  • Introduction Of Unit 1: Business and the Business Environment L4 Assignment Sample

Types, size, and scope of organizations

Public sector organization, voluntary organization, private sector company, interrelationship of functions in an organization and organizational structure., financial operations, impact of the macro environment, unit 1: business and the business environment assignment (l4) .

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Introduction Of Unit 1: Business and the Business Environment L4 Assignment Sample

The factsheet focuses on highlighting the various organizations and their organizational function to meet the goals and objectives. In this factsheet, various types, sizes of the organizations will be described to develop ideas about the organizational structure. A SWOT and PESTLE analysis have been described to understand the present situation of the organization.

There are mainly three types of business organizations including private, public, voluntary, and legal organizations. Four organizations have been chosen including JD sports as the Public sector organization, Sported UK as a voluntary or charity organization, and Admiral as a private sector company.

The public sector organizations are governed by the government and the primary mission of this type of organization is to provide support and help to a community with the best possible goods and services. The market size is huge as the government runs the organizations (Arundel et al ., 2019).

The voluntary organizations are built for providing support and help to needy people. These organizations make little or no profit as their sole aim is to help the people. The main aim of these organizations is to help the needy people by providing effective services, the market size of these organizations is small as they do not aim to gain much profit.

The private sector organizations are governed by individuals. The main aim of these organizations is to maximize profit and revenue collection. These organizations benefit the customers and various stakeholders. The banks and shareholders are the main investors. The market size and share are huge here as profit-making is the main goal (Jalal, 2019)

JD Sports is a public sector company in the UK.

The main goal of this company is to provide sports-related products and services to the people and to provide the best quality and cost-effective products to the customers to increase the revenue collection and sales of the company (Sparks, 2018).

The company operates as a service worldwide having more than 250 million euro net income of the company.

 Approximately 35000 employees are associated with the organizational functions of JD sports.

 The company serves sports-related products including sportswear and sports accessories. The market demand of this company is huge.

The services of the company are provided to the national market as well as the international market of Asia, Australia, New Zealand, and the USA (Cabanes Ramos, 2020).

The company has registered Intellectual Property Rights and has also copyright which helps the employees to maintain the product uniqueness and security. The company maintains also the codes of conduct provided by the International Labour Association and International Labour organization. JD Sports maintains anti-discrimination laws and the equal pay act. The employees are provided respect, security, and safety in the workplace as per the safeguarding rules and regulations (Sparks and Letham, 2018).

Admiral is one of the oldest United Kingdom-based sportswear brands that focus on providing sports accessories and clothes to people worldwide.

The main goal of this company is to serve the needs and requirements in the field of sports. 

The revenue collection of the company is approximately 10 million dollars and then this organization is which is near 25.

The company has a huge market capital that has created a brand position of the company in the sports industry. 

The company focuses on delivering a right to the consumer to cancel the order as per the terms and conditions under the Consumer Contracts Regulations 2013. Sales of Goods Act 1979 are also used for meeting their responsibility and liability towards the consumers. For international clients, the company uses the Delivery and Returns policy (Barajas et al ., 2019).

Sported UK is a UK-based charity organization that promotes equality and justice to young and adults by providing them with physical activities and sports. The organization is small and voluntary and remains less funded or under-funded.

The mission of this organization is to help young people in getting help in their physical fitness. The organization aims to bring changes and differences in the lives of people with the help of physical activities.

It is a national company that delivers its services in various corners of the UK. More than 2500 organizations get support from the Sported UK.

Nearly 33 employees work in this organization. The market share of this company is also insignificant as it is a charity organization. It also remains under-resourced which has made its market share limited.

The company has a huge responsibility for various perspectives of charity and voluntary activities for sports and physical activities. This organization is governed by the Council of Trustees including Abigail Mills, Carnegie Smyth, and many more. The legal actions are taken in this company as per the rules and regulations of the Council of Trustees.

Organizational flow chart

Organizational flow chart

The management of the company tries to focus on reducing the price of the sports without compromising the quality of the product. The managers of JD sports try to maintain the price of the product as per the quality of the sports accessories that can help in developing the traction all the customers and increasing the sales and profit the company also tries to increase its sales and revenue collection by providing the sports accessories to the customers in all the physical stores of the company.

Marketing plays a very crucial role in attaining organizational goals and objectives.

The company targets a variety of customers having interests in sports fashion. The products of JD Sports are of internationally powerful brands like Nike, Puma, and Adidas that have universal recognition to the customers. The suppliers of the company also manufacture products as per the demands of the customers. The global suppliers are connected to the business of JD Sports. Exclusive products are provided to the customers by the suppliers which have also increased the satisfaction level of the customers.

The managers of the company fix the price of the products depending on various factors such as the production cost. They also make sure that they do not charge higher prices of sports goods than those of the rival companies. (Akbari et al ., 2018)

The company provides its services in various areas including e-commerce sites, shopping areas, high streets, and out-of-station areas for delivering sports goods to the customers. They implement innovative and unique ideas by using creative images for packaging, product display to stand out among the rival companies. As per the increase in online shopping, the company has also started delivering products through different e-commerce sites which is the most crucial marketing strategy for the company. (Akbari et al ., 2018)

The marketers of the company use advertisements through the above-the-line promotional system like TV, radio, newspaper, broadcasting for the promotion of their sports brand. They also advertise sports accessories, clothes and other sports items in the football club shops. It helps in capturing the interests of the young and adult sports persons, customers, and common people. E-mails, leaflets, and magazines in terms of below-the-line promotional activities are also followed by the marketers of the company. Celebrities are also involved in the promotional activities of the company as it increases the desires of the customers and their trust in the brand (Akbari et al ., 2018).

The managers and leaders and employees of the organization give their work. Teamwork helps the organization to attain the objectives to increase the service with high quality and cost-effective products and increase the brand image of the organization (Tripathy, 2018). The managers differentiate the tasks and activities and they are allocating the tasks to the employees having specific skills and knowledge. In increasing the productivity and performance rate of the employees as the employees with effective cases provide that based effort in the desired field to get the most effective outcome. The managers of the organization appoint and recruit talented and skilled candidates for the organizational operations and form a team of diversely talented people. Thus, teamwork helps in sharing knowledge and increasing productivity by flowing skills and knowledge among one another. It helps in developing the trust and motivation of the employees. It thereby enhances the chances of obtaining the objectives and goals of the organization with the help of the employees (Tillman et al ., 2018). 

  • The harmony between organizational operations and structure helps in developing the range of attaining goals of the company.
  • Organizational functions of JD Sports develops cooperation among the employees in the organization.
  • It also helps to reduce the pressure of work among the workers of the company. (Gonzalez et al ., 2018).

Disadvantages

  • The organizational operations rely on the tasks of the employees. The trust and loyalty of the workers, their efforts and dedication also boost in the presence of a team. Lack of cooperation among the workers can create a great issue. It harms the operational groups.

PESTLE analysis

 Internal strengths and weaknesses

SWOT analysis

 Conclusion

Therefore, it can be concluded that the factsheet has described various factors that can impact organizational functions. It will thereby help the organizations make effective strategies to make effective decisions to gain the most desired outcomes.

Arundel, A., Bloch, C. and Ferguson, B., 2019. Advancing innovation in the public sector: Aligning innovation measurement with policy goals.  Research Policy ,  48 (3), pp.789-798. https://www.sciencedirect.com/science/article/pii/S0048733318302956

Cabanes Ramos, I., 2020. The Urban Roosters Technologies Marketing Plan. http://repositori.uji.es/xmlui/handle/10234/194277

Jafari, S., Akbari, B. and Mohammad Alizad Rafie, S., 2017. An Investigation into the Role of Marketing Mix of Sports Clubs Sponsors.  Communication Management in Sport Media ,  5 (1), pp.15-26. http://sportmedia.journals.pnu.ac.ir/article_4429_5.html?lang=en

Jalal, F.J. and Hussein, A.A.H.,2019 Impact of Customer Relationship Management on Customer Satisfaction in Private Sector Organization. https://tiu.edu.iq/business/ibassc/wp-content/uploads/2019/01/Fatin-Janin-Jalal-Anas-Al-Haj-Hussein.pdf

Ogbonnaya, C., Tillman, C.J. and Gonzalez, K., 2018. Perceived organizational support in health care: The importance of teamwork and training for employee well-being and patient satisfaction.  Group & Organization Management ,  43 (3), pp.475-503.

Parsa, O.A., Mehrkam, M. and Hosni, M.F., 2021. The Impact of Economic Sanctions and Political Relations with Emphasis on Earnings and Tax Gaps: A Test of Political Economy Theory. https://www.sid.ir/en/Journal/ViewPaper.aspx?ID=84174

Perera, R., 2017.  The PESTLE analysis . Nerdynaut. https://books.google.com/books?hl=en&lr=&id=ZWpLDwAAQBAJ&oi=fnd&pg=PA2&dq=changes+of+tax+rates+pestle+analysis&ots=Dua0wJ0CKz&sig=4swgEL9p-CCND0xskATbShVl51s

Sanchez, L.C., Barajas, Á. and Sánchez-Fernández, P., 2019. Sports Finance: Revenue Sources and Financial Regulations in European Football.  Sport (and) Economics , pp.327-366. https://www.funcas.es/wp-content/uploads/Migracion/Publicaciones/PDF/2163.pdf#page=338

Sparks, L. and Letham, S., 2018. Sport and retailing. In  Managing Sport Business  (pp. 346-363). Routledge. https://www.taylorfrancis.com/chapters/edit/10.4324/9781315265476-17/sport-retailing-leigh-sparks-stephanie-letham

Tripathy, M., 2018. Building quality teamwork to achieve excellence in business organizations.  International research journal of management, IT and social sciences ,  5 (3), pp.1-7. https://www.researchgate.net/profile/Mitashree-Tripathy-2/publication/324730422_Building_quality_teamwork_to_achieve_excellence_in_business_organizations/links/5dad98b4299bf111d4bf756c/Building-quality-teamwork-to-achieve-excellence-in-business-organizations.pdf

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  1. Unit 1. Business and Business Environment

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