maxis swot analysis essay

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Maxis SWOT Analysis

Here is a detailed SWOT analysis of Maxis covering strengths, weaknesses, opportunities and threats .

Maxis Strengths

• Increasing Operational Efficiency helping to widen returns
• Market Position helping the company to implement new strategies
• Strategic Alliances and Partnerships helping to capture new markets
• Strong In-house Strategies helping to have consistent growth
• Has approx 15 million subscribers across the Asia Pacific

Above are the strengths in the SWOT Analysis of Maxis. The strengths of Maxis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Maxis Weaknesses

• Small employee base compared to big telecom giants
• Restricted Coverage Area and Market Share due to limited presence across the world

These were the weaknesses in the Maxis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Maxis Opportunities

• Increasing Broadband Markets across geographies
• Alliances and Agreement of Aircel in India
• Growth in Telecommunications Services

Above we covered the opportunities in Maxis SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Maxis Threats

• Competitive Pressure causing pressure on margins
• Rapid Technology Changes needing capital infusion
• Global Economic Slowdown impacting growth

The threats in the SWOT Analysis of Maxis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Maxis SWOT analysis.

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About Maxis

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team . The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Maxis. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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Segmentation, targeting, positioning, marketing strategic planning, marketing 5 concepts analysis, swot analysis & matrix, porter five forces analysis, pestel / pest / step analysis, cage distance analysis international marketing analysis leadership, organizational resilience analysis, bcg matrix / growth share matrix analysis, block chain supply chain management, paei management roles, leadership with empathy & compassion, triple bottom line analysis, mckinsey 7s analysis, smart analysis, vuca analysis ai ethics analysis analytics, maxis (malaysia) swot analysis / swot matrix.

• SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis / Strategy /

What is SWOT Analysis? What is included in SWOT Analysis of Maxis ?

SWOT Analysis / Matrix of Maxis by EMBA PRO includes the four key elements - Strengths, Weaknesses, Opportunities, & Threats. The strengths and weaknesses address the internal factors of the company, opportunities and threats are the macro challenges that Maxis is facing in Malaysia and other international markets that it operates in. Maxis (MXSC) is listed on Kuala Lumpur stock exchange.

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What are the major elements of SWOT analysis / SWOT matrix?

SWOT Analysis is a strategic methodology to analyze the - Strengths & Weaknesses that Maxis possess, and Opportunities & Threats that the company faces because of competitive and macro-economic factors prevalent in Malaysia. SWOT analysis provides key insights into both internal and external factors that can impact the performance of an organization. It can help the managers of the organization to optimize performance, look for new opportunities, manage competition, maximize return on resources employed, and minimization of various business and policy making risks.

Maxis SWOT Matrix / Weighted SWOT Analysis

Please email for detail SWOT Matrix based on the Weighted SWOT Analysis of Maxis

What are "Strengths" in SWOT Analysis? Strengths of Maxis

Strengths are the firm's capabilities and resources that it can use to design, develop, and sustain competitive advantage in the marketplace

- Strong brand recognition - Maxis products have strong brand recognition in the Communications Services industry. This has enabled the company to charge a premium compare to its competitors in Communications Services industry.

- First mover advantage in the increasingly crowded market place. The new products are rapidly increasing Maxis market share in the Communications Services industry.

- Market Leadership Position - Maxis has a strong market leadership position in the Communications Services industry. It has helped the company to rapidly scale new products successes.

- Diverse Revenue models - Over the years Maxis has ventured into various businesses outside the Services sector. This has enabled the company do develop a diversified revenue stream beyond Services sector and Communications Services segment.

- Wide geographic presence - Maxis has extensive dealer network and associates network that not only help in delivering efficient services to the customers but also help in managing competitive challenges in Communications Services industry.

- Success of new product mix - Maxis provides exhaustive product mix options to its customers. It helps the company in catering to various customers segments in the Communications Services industry.

Weaknesses of Maxis What are "Weaknesses" in SWOT Analysis?

Weaknesses of Maxis can either be absence of strengths or resources of capabilities that are required but at present the organization doesn't have. Managers have to be certain if the weakness is present because of lack of strategic planning or as a result of strategic choice.

- Declining market share of Maxis with increasing revenues - the Communications Services industry is growing faster than the company. In such a scenario Maxis has to carefully analyze the various trends within the Services sector and figure out what it needs to do to drive future growth.

- Gross Margins and Operating Margins which could be improved and going forward may put pressure on the Maxis financial statement.

- Declining per unit revenue for Maxis - competitiveness in the Communications Services industry is putting downward pressure on the profitability. A starting guide to manage this situation for companyname is – objectively assessing the present value propositions of the various products.

- Loyalty among suppliers is low - Given the history of Maxis coming up with new innovations to drive down prices in the supply chain.

- Niche markets and local monopolies that companies such as Maxis able to exploit are fast disappearing. The customer network that Maxis has promoted is proving less and less effective.

- Extra cost of building new supply chain and logistics network - Internet and Artificial Intelligence has significantly altered the business model in the Services industry and given the decreasing significance of the dealer network Maxis has to build a new robust supply chain network. That can be extremely expensive.

Opportunities for Maxis What are "Opportunities" in SWOT Analysis?

Opportunities are potential areas where the firm chan identify potential for - growth, profits, and market share.

- Rapid Expansion of Economy As the US economy is improving faster than any other developed economy, it will provide Maxis an opportunity to expand into the US market. Maxis already have know-how to operate into the competitive US market.

- Trend of customers migrating to higher end products - It represents great opportunity for Maxis, as the firm has strong brand recognition in the premium segment, customers have experience with excellent customer services provided by Maxis brands in the lower segment. It can be a win-win for the company and provides an opportunity to increase the profitability.

- Lower inflation rate - The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Maxis. This will increase the consumption of Maxis products.

- Local Collaboration - Tie-up with local players can also provide opportunities of growth for the Maxis in international markets. The local players have local expertise while Maxis can bring global processes and execution expertise on table.

- Increasing government regulations are making it difficult for un-organized players to operate in the Communications Services industry. This can provide Maxis an opportunity to increase the customer base.

- Lowering of the cost of new product launches through third party retail partners and dedicated social network. Maxis can use the emerging trend to start small before scaling up after initial success of a new product.

PESTEL / STEP / PEST Analysis and Solution of Maxis

Porter five forces analysis of maxis, marketing segmentation, targeting, and positioning analysis of maxis, theats to maxis what are "threats" in swot analysis.

Threats are factors that can be potential dangers to the firm's business models because of changes in macro economic factors and changing consumer perceptions. Threats can be managed but not controlled.

- Competitors catching up with the product development - Even though at present the Maxis is still leader in product innovation in the Communications Services segment. It is facing stiff challenges from international and local competitors.

- Distrust of institutions and increasing threat of legal actions for Maxis - As the WTO regulations and laws are difficult to enforce in various markets. Legal procedures have become expensive and long drawn process. It can lead to less investment into emerging markets by Maxis thus resulting in slower growth.

- Changing demographics - As the babyboomers are retiring and new generation finding hard to replace their purchasing power. This can lead to higher profits in the short run for Maxis but reducing margins over the long run as young people are less brand loyal and more open to experimentation.

- Competitive pressures - As the new product launch cycles are reducing in the Services industry. It has put additional competitive pressures on players such as Maxis. Given the large customer base, Maxis can't respond quickly to the needs of the niche markets that disruptors are focusing on.

- Trade Relation between US and China can affect Maxis growth plans - This can lead to full scale trade war which can hamper the potential of Maxis to expand operations in China.

- Changing political environment with US and China trade war, Brexit impacting European Union, and overall instability in the middle east can impact Maxis business both in local market and in international market.

How do you conduct SWOT Analysis? What SWOT analysis explains?

Objectives of conducting swot analysis at maxis for communications services segment.

SWOT analysis is one of the most widely used tools for strategic analysis. According to a research done by Harvard Business School – more than 75% of the managers in strategy department had used SWOT analysis for the purpose of strategic analysis. Strategists at Maxis can utilize SWOT for following objectives -

Using SWOT for Strategic Planning at Maxis

Over the years the nature of the strategic planning has changed in the Communications Services. managers utilize SWOT not only for short term planning but also for long term strategic planning. It will provide the managers with a better understanding of market, organization, and competitors.

Using SWOT for Performance Improvements

In the short term SWOT is an effective tool to improve business processes, part of business, or both together. SWOT helps Maxis managers to identify areas of weakness in process in the organization. Managing and eliminating these weaknesses can drive future growth of Maxis.

Using SWOT analysis for Venture Feasibility, New Project Viability & New Product Launch

Project management and feasibility analysis have become more specialized. SWOT analysis can still help managers at Maxis to work out the pros and cons of new project, initial viability and long term scope keeping in the competitors’ strategy and macro environment development.

Using SWOT to Thwart Competitive Challenges

Often managers neglect trends in macro environment because of the narrow focus on the industry. It can happen to Maxis in the Services at the present moment. To manage these competitive challenges and macro environment trends managers at Maxis can use SWOT to pinpoint specific threats and allocate requisite resources to deal with those threats.

Using SWOT Analysis to Set Corporate Goals & Key Objectives

The easiest objective for which SWOT analysis can be used by Maxis is for setting strategic goals, defining key objective areas and desired results. This can lead to a time based SWOT analysis exercise where Maxis leaders conduct SWOT at a fixed interval and assess what it needs to tinker to achieve the stated goals.

Steps to conduct SWOT analysis for Maxis for the Services Sector

Clearly defining the objectives of the SWOT analysis. Leaders at Maxis in Communications Services industry should define the appropriate scope for the analysis. If the scope is too broad then SWOT analysis won’t able to highlight internal factors and if the scope is kept too narrow then managers can miss the macro environment opportunities and threats.

Try to substantiate the strengths, weaknesses as objectively as possible in terms of what the Maxis does, how it does it, and where are there scope of improvements.

Leaders at Maxis can also use SWOT analysis to understand how key strengths can be extended either to adjacent areas or new industries all together.

Analyzing the macro trends from not only Services industry perspective but from a more holistic perspective. It will provide better clues regarding where customers are going and what trends Maxis can leverage.

Key considerations to write a good Maxis SWOT Analysis

- Isolate the strengths and weaknesses of the Maxis as much as possible.

- Provide proper weightage to the various factors that drive Maxis topline and bottomline growth.

- What strategies Maxis can employ to diversify the risks emerging from the weaknesses of organization and threats from the macro environment.

- Are there people extremely critical to organization that can tilt the balance between strengths and weaknesses of the company.

- Defining what skills are essential for the survival of the Maxis in Communications Services industry.

How often should Maxis conduct SWOT analysis in Communications Services industry?

The frequency of conducting SWOT analysis in Services sector depends upon the objectives of the company and rate of change in the Services sector and Communications Services industry.

What is the difference between SWOT Analysis and PESTEL Analysis of Maxis

PESTEL, a complementary tool to SWOT, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project/ initiatives.

References Books on Maxis SWOT Analysis

Maxis (2018) , "Maxis Annual Report", Published in 2018. Euromonitor (2018) , "Services Sector Analysis ", Published in 2018. A. D. Chandler , Strategy and Structure (Cambridge, Mass.: MIT Press, 1962) L. Wrigley , Divisional Autonomy and Diversification (PhD, Harvard Business School, 1970) M. E. Porter , Competitive Strategy(New York: Free Press, 1980) O. E. Williamson , Markets and Hierarchies(New York: Free Press, 1975) R. E. White , Generic Business Strategies, Organizational Context and Performance: An Empirical Investigation, Strategic Management Journal7 (1986)

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Company Analysis of Maxis Berhad in Malaysia

This chapter of the project will include the general analysis of the company Maxis, company background, company profile, services and products that they offer. Analysis of the company includes such things like: company structure, board of directors and the shareholders. Process of the analysis of the company includes history of the company, events they were involved to make the company. Company Analysis also looks into the services and goods offered by the company. Usually the manufacturing companies are being analyzed based on the quality of the products produced, however in service industry; the service that was put forward will be considered by investors. Additionally, the analysis of the company includes the financial statement analysis from various methods like: comparative analysis, trend analysis and the analysis of cash flow. All these methods will help the company to identify the position in the industry and to define its performance. In order to know its weaknesses and finding possible solutions to the problems, the company analysis is the best tool to use.

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Maxis Bhd (MAXIS) - Financial and Strategic SWOT Analysis Review

SWOT Analysis

• ID: 5680603
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Table of Contents

• Companies Mentioned

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The profile contains critical company information including:

• Business description - A detailed description of the company’s operations and business divisions.
• Corporate strategy - Analyst’s summarization of the company’s business strategy.
• SWOT Analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats.
• Company history - Progression of key events associated with the company.
• Major products and services - A list of major products, services and brands of the company.
• Key competitors - A list of key competitors to the company.
• Key employees - A list of the key executives of the company.
• Executive biographies - A brief summary of the executives’ employment history.
• Key operational heads - A list of personnel heading key departments/functions.
• Important locations and subsidiaries - A list and contact details of key locations and subsidiaries of the company.
• Detailed financial ratios for the past five years - The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
• Interim ratios for the last five interim periods - The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Key benefits of buying this profile include:

• The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.
• The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.
• Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.
• Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.
• Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

• Maxis Bhd - Key Facts
• Maxis Bhd - Key Employees
• Maxis Bhd - Key Employee Biographies
• Maxis Bhd - Major Products and Services
• Maxis Bhd - History
• Maxis Bhd - Company Statement
• Maxis Bhd - Locations And Subsidiaries
• Head Office
• Other Locations & Subsidiaries
• Company Overview
• Maxis Bhd - Business Description
• Geographical Segment: Malaysia
• Performance
• Geographical Segment: Other Countries
• Maxis Bhd - Corporate Strategy
• Maxis Bhd - SWOT Analysis
• SWOT Analysis - Overview
• Maxis Bhd - Strengths
• Maxis Bhd - Weaknesses
• Maxis Bhd - Opportunities
• Maxis Bhd - Threats
• Maxis Bhd - Key Competitors
• Financial Ratios - Capital Market Ratios
• Financial Ratios - Annual Ratios
• Performance Chart
• Financial Performance
• Financial Ratios - Interim Ratios
• Financial Ratios - Ratio Charts
• Methodology
• Ratio Definitions
• About the Analyst
• Contact the Publisher
• Maxis Bhd, Key Facts
• Maxis Bhd, Key Employees
• Maxis Bhd, Key Employee Biographies
• Maxis Bhd, Major Products and Services
• Maxis Bhd, History
• Maxis Bhd, Other Locations
• Maxis Bhd, Subsidiaries
• Maxis Bhd, Key Competitors
• Maxis Bhd, Ratios based on current share price
• Maxis Bhd, Annual Ratios
• Maxis Bhd, Interim Ratios
• Currency Codes
• Capital Market Ratios
• Equity Ratios
• Profitability Ratios
• Cost Ratios
• Liquidity Ratios
• Leverage Ratios
• Efficiency Ratios
• Maxis Bhd, Performance Chart (2019 - 2023)
• Maxis Bhd, Ratio Charts

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• U Mobile Sdn Bhd
• Telekom Malaysia Bhd
• CelcomDigi Bhd
• Bharti Airtel Ltd

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Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Maxis (Malaysia)

Based on various researches at Oak Spring University , Maxis is operating in a macro-environment that has been destablized by – increasing transportation and logistics costs, central banks are concerned over increasing inflation, there is backlash against globalization, talent flight as more people leaving formal jobs, geopolitical disruptions, there is increasing trade war between United States & China, wage bills are increasing, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, etc

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Introduction to SWOT Analysis of Maxis

SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Maxis can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Maxis, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Maxis operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.

SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix

SWOT analysis of Maxis can be done for the following purposes – 1. Strategic planning of Maxis 2. Improving business portfolio management of Maxis 3. Assessing feasibility of the new initiative in Malaysia 4. Making a Communications Services sector specific business decision 5. Set goals for the organization 6. Organizational restructuring of Maxis

Strengths of Maxis | Internal Strategic Factors What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Maxis are -

High brand equity

Organizational resilience of maxis, training and development, cross disciplinary teams, effective research and development (r&d), ability to lead change in communications services, ability to recruit top talent, strong track record of project management in the communications services industry, superior customer experience, innovation driven organization, learning organization, high switching costs, weaknesses of maxis | internal strategic factors what are weaknesses in swot analysis / tows matrix / weighted swot analysis.

The weaknesses of Maxis are -

Employees’ less understanding of Maxis strategy

High dependence on existing supply chain, lack of clear differentiation of maxis products, products dominated business model, slow to harness new channels of communication, need for greater diversity, low market penetration in new markets, capital spending reduction, slow to strategic competitive environment developments, workers concerns about automation, compensation and incentives, maxis opportunities | external strategic factors what are opportunities in the swot analysis / tows matrix / weighted swot analysis.

The opportunities of Maxis are -

Building a culture of innovation

Loyalty marketing, creating value in data economy, use of bitcoin and other crypto currencies for transactions in communications services industry, low interest rates, buying journey improvements, leveraging digital technologies, learning at scale, redefining models of collaboration and team work, reconfiguring business model, manufacturing automation, harnessing reconfiguration of the global supply chains, changes in consumer behavior post covid-19, threats maxis external strategic factors what are threats in the swot analysis / tows matrix / weighted swot analysis.

The threats of Maxis are -

Stagnating economy with rate increase

New competition, backlash against dominant players, technology disruption because of hacks, piracy etc, shortening product life cycle, trade war between china and united states, barriers of entry lowering, high dependence on third party suppliers, capital market disruption, environmental challenges, instability in the european markets, high level of anxiety and lack of motivation, technology acceleration in forth industrial revolution, weighted swot analysis of maxis template, example.

Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Maxis needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process – First stage for doing weighted SWOT analysis of Maxis is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out. Second stage for conducting weighted SWOT analysis of Maxis is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments. Third stage of constructing weighted SWOT analysis of Maxis to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Maxis needs to make to build a sustainable competitive advantage.

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Maxis Bhd (MAXIS) - Financial and Strategic SWOT Analysis Review

• Table of Contents
• Description
• Search Inside Report
• Related Reports
• Business description – A detailed description of the company’s operations and business divisions.
• Corporate strategy – Analyst’s summarization of the company’s business strategy.
• SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
• Company history – Progression of key events associated with the company.
• Major products and services – A list of major products, services and brands of the company.
• Key competitors – A list of key competitors to the company.
• Key employees – A list of the key executives of the company.
• Executive biographies – A brief summary of the executives’ employment history.
• Key operational heads – A list of personnel heading key departments/functions.
• Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
• Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
• Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Section 1 - About the Company Maxis Bhd - Key Facts Maxis Bhd - Key Employees Maxis Bhd - Key Employee Biographies Maxis Bhd - Major Products and Services Maxis Bhd - History Maxis Bhd - Company Statement Maxis Bhd - Locations And Subsidiaries Head Office Other Locations & Subsidiaries Section 2 – Company Analysis Company Overview Maxis Bhd - Business Description Geographical Segment: Malaysia Performance Geographical Segment: Other Countries Performance Maxis Bhd - Corporate Strategy Maxis Bhd - SWOT Analysis SWOT Analysis - Overview Maxis Bhd - Strengths Maxis Bhd - Weaknesses Maxis Bhd - Opportunities Maxis Bhd - Threats Maxis Bhd - Key Competitors Section 3 – Company Financial Ratios Financial Ratios - Capital Market Ratios Financial Ratios - Annual Ratios Performance Chart Financial Performance Financial Ratios - Interim Ratios Financial Ratios - Ratio Charts Section 4 – Appendix Methodology Ratio Definitions About GlobalData Contact Us Disclaimer List of Tables Maxis Bhd, Key Facts Maxis Bhd, Key Employees Maxis Bhd, Key Employee Biographies Maxis Bhd, Major Products and Services Maxis Bhd, History Maxis Bhd, Other Locations Maxis Bhd, Subsidiaries Maxis Bhd, Key Competitors Maxis Bhd, Ratios based on current share price Maxis Bhd, Annual Ratios Maxis Bhd, Annual Ratios (Cont...1) Maxis Bhd, Annual Ratios (Cont...2) Maxis Bhd, Interim Ratios Currency Codes Capital Market Ratios Equity Ratios Profitability Ratios Cost Ratios Liquidity Ratios Leverage Ratios Efficiency Ratios List of Figures Maxis Bhd, Performance Chart (2019 - 2023) Maxis Bhd, Ratio Charts

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Influence of Leadership and Strategy on Decision-Making Process in Maxis Company

Maxis Communications: Background Information

Organizational leadership in maxis communications company, corporate strategy of maxis communications company, impact on the decision-making in maxis communications.

Organizational leadership and corporate strategy are significant components of any business company. They often shape the organization’s “economic appearance” and define its course of action in ordinary situations and during a crisis. If an external environmental challenge, such as the coronavirus pandemic, threatens the well-being of a company, its organizational leadership and corporate strategy may significantly influence the decision-making process. Thus, the purpose of this paper is to conduct a critical analysis of the organizational leadership and corporate strategy of a specific Malaysian company and investigate how these factors may influence the decision-making process during a crisis. The company chosen for this study is Maxis Berhad, or Maxis Communications, one of Malaysia’s leading providers of communication services. This study provides the necessary background information on the company, a critical analysis of its organizational leadership and corporate strategy, and the potential impact of these elements on decision-making in case of external environmental challenges. Overall, the transformational character of leadership in Maxis Communications will help the company during a crisis, yet the company should adjust its corporate strategy to deal with the current issues and be ready for external challenges.

As mentioned earlier, Maxis Berhad is a major provider of communication services in Malaysia. The company was founded and established in 1993 by Malaysian billionaire Ananda Krishnan. 1 The list of services provided by Maxis Berhad is extensive and includes access to wireless internet and broadband services, mobile products and services of telecommunication, multimedia-related services, and services of cellular connection. 2 According to researchers, the period from 2011 to 2015 caused rapid changes for Maxis Communications, primarily because of hiring a new CEO in 2013 and alterations in the board of directors. Although such significant changes are often associated with various risks, Maxis Berhad managed their stock price to remain stable during the whole five years. 3 That stability demonstrates the company’s ability to confront difficult situations and deal with the related issues appropriately, without severe damage to the business.

There are several different forms of leadership (or leaderships models) that can be adopted by a company. Although many companies often combine various forms of leadership in their business activity, the primary model can be identified in most cases. According to recent studies, the primary style of organizational leadership in Maxis Communications is transformational leadership. 4 The study’s authors define this model as “a style of leadership that emphasizes on collective interest between the employees of the organization working to achieve the same objective.” 5 There are several significant components that can characterize transformational leadership, including idealized influence, stimulation of intellectual activities, inspirational motivation, and others. 6 However, the main point of this model is associated with the ideals of collectivism and the corresponding principles related to the cohesive work of all members of the organization to achieve a common goal successfully.

Transformational leadership can significantly influence organizational performance in different ways. The model under discussion suggests that leaders “have the ability to transform organizations through their vision for the future.” 7 Transformational leadership plays a crucial role in leading the organization through the path of significant changes, which are usually necessary for effective management and overall organizational performance. 8

However, that necessity may have a negative impact on the company in case of particular circumstances making the organization unable to embrace changes, which, in turn, can lead to management inefficiency. For instance, a company is low on financial and human resources, which slows organizational development and makes the organization stay in stasis until it is ready to change. The transformational leadership model, which requires necessary changes for effective management, is inapplicable in this case, and the company leaders will have to change their leadership strategy; otherwise, the company may suffer severe negative consequences. Although Maxis is a significant and widescale company, there is still a chance they may confront a situation like the one described above.

However, transformational leadership can still be an appropriate leadership model for Maxis company, primarily because of their scope of business activities and the field of their work. Researchers claim that the industry of telecommunication lives in a dynamic environment nowadays, and the events happening around often significantly influence the field. 9 Such a state of affairs makes transformational leadership highly efficient for Maxis Communications because constant changes and the developing status of the company have a positive impact on organizational performance. 10

Additionally, creativity and innovation are critical in organizations wishing “to sustain their competitive advantage in today’s world that has higher growth of new knowledge, ideas and accelerated rate of globalization.” 11 The leadership model under discussion is strongly associated with creativity and innovation because that leadership style implies constant changes for the company’s transformation, while creative actions and innovative ideas help maintain those changes. 12 Transformational leadership appears as a positive model for Maxis Berhad because the innovative character of management positively affects the company in the rapidly developing business field of telecommunications.

Overall, transformational leadership is an adequate model for Maxis Communications, and its positive influence is more significant than potential negatives consequences the company may suffer. It is essential to consider that the industry of telecommunications is one of the largest business fields nowadays because it severely facilitates the lives of people globally. 13 Telecommunications are unique because the related services allow consumers to interact with each other in different ways, meaning that the field does not provide products to customers separately, working with an entire “network” of consumers. 14

Such specificities of the industry have made the evolution of mobile technologies highly active, advancing from 0G to 5G with many significant changes throughout the advancement history. 15 The high rates of mobile technologies evolution force telecommunications operators “to leave behind the old traditional business models and alter their strategies from voice-based subscription to innovative bundle plans that include internet data, voice, messages.” 16 Everything mentioned above demonstrates the efficiency of the transformational leadership model for Maxis Communications, as it allows the company to remain stable and commercially successful while the industry is rapidly developing.

Corporate strategy is an essential element of any business company, and it is especially significant for Maxis Communications to maintain a solid corporate strategy since the industry of telecommunications shapes Malaysia’s economy in many respects. Analyzing the corporate strategy of Maxis Berhad requires addressing various financial and non-financial factors that take place in the organization’s business activities. According to recent studies, the Maxis’ 4G, 3G, and 2G services reach 95%, 83%, and 15% of the population of Malaysia, respectively, making the organization a leading company in the market field. 17 That is probably one of the consequences of Maxis constantly revamping its model of corporate strategy, adjusting it to the circumstances of the business environment. 18 However, the general principles of the company’s corporate strategy can be traced throughout the history of its work.

The first factor that should be addressed in analyzing Maxis’ corporate strategy is the surrounding business environment. To make a macro-environmental analysis for Maxis Communications, researchers used PESTEL, a model invented by Francis Aguilar, a Harvard professor, in 1967, which aims to investigate the environmental risks for the organization. 19 PESTEL was used to investigate the business atmosphere for Maxis by discussing political, socio-cultural, environmental, economic, technological, and legal factors and the corresponding sub-factors that can influence the industry of telecommunications and Maxis in particular. 20

The study results show that the overall microenvironment is favorable for Maxis and the industry at large, with ratings of the organizational capabilities for the company. 21 In other words, Maxis currently manages its activity with the positive influence of the external factors of the business environment. Such a state of affairs allows Maxis Communications to constantly revamp its business model, making extraordinary (or even risky) strategic choices for the company’s benefit.

Micro-environmental factors also significantly contribute to the course of action established by Maxis’ corporate strategy. To analyze the micro-environment of Maxis, researchers used modified Porter’s model of five forces, including subscriber power, supplier power, new entrance, and degree of rivalry. 22 First, the results show moderate subscriber power, meaning the number of Maxis’ subscribers is considerably lower compared to the company’s competitors, making the company focus on customers’ interests when formulating a corporate strategy. 23 In other words, Maxis has to apply a customer-centric business model to be effective in the market, taking into account the competitive character of the business environment in the telecommunications industry. 24

Threats of new entrants into the market and degree of rivalry are also moderate for the company, but in 2015-2019, Maxis performed on the lowest level compared to its competitors, according to profitability measurement. 25 Thus, though Maxis Berhad is the leading organization in the industry in Malaysia, it may be at risk of losing its market position if they do not maintain a strong, customer-centric corporate business strategy.

Overall, the corporate strategy of Maxis appears to be variable because of the positive influence of external macro-environmental factors, but the company’s key performance indicators are low compared to competitors. Researchers claim that exploitation of the market needs requires Maxis Communications to adjust its business model to micro-environmental factors. 26 Maxis has to strengthen its corporate strategy in order to keep its leading position in the industry of telecommunications and cope with its competitors on a proper level. 27 However, the positive impact of the business macro-environment gives Maxis Berhad an opportunity to use its resources effectively, which can help the company recover from its current situation.

The final phase of this study addresses the potential effects of leadership and corporate strategy and the corresponding factors described in the previous sections on decision-making during an external environmental crisis. Scholars report that strategical decision-making in extreme situations implies “management teams’ consideration of frequent, unforeseen, potentially threatening and disruptive incidents.” 28 Such events should always be considered in Maxis’ strategy because they can directly influence organizational performance and internal and external stakeholders. 29 The specificity of extreme situations makes the decision-making process harder because it is often conducted under time pressure, meaning that managers have to make strategic choices according to the limited resources.

First, it is essential to discuss the potential influence of the transformational leadership model used in Maxis Communications, as described in the previous sections of this study. Transformational leadership can be highly effective in times of severe crises because the company that follows the path of constant transformation is supposed to be ready for changes at any moment. An external environmental crisis, such as the COVID-19 pandemic or other similar occasions, is often associated with the urgent need to revamp the organization’s strategy using creative ideas and extraordinary decisions. 30 Recent studies say rapid decisions are “rarely underpinned by sequential, logical or optimizing strategies, but rather conform to simplistic and simplifying principles.” 31

However, it can be traced through the background information on Maxis that the widescale company is leading in the industry of telecommunications, being one of the largest firms in Malaysia. Simplified decisions can be dangerous for Maxis’ organizational performance since many significant factors and minor details have to be considered during the decision-making process. Nonetheless, the transformational character of the leadership of Maxis Communications will probably help the company maintain its economic balance and manage an external environmental crisis appropriately because of the company’s constant readiness to adjust to changes.

The corporate strategy of Maxis Communications will also have a significant impact on its organizational performance during a crisis. It is vital to understand that Maxis Berhad remains a large commercial organization, even when confronting severe environmental challenges. In other words, the implications of corporate strategy during a crisis should be efficient in terms of the crisis itself and the profitability of Maxis Communications. Researchers define the decision-making process during a crisis as finding “acceptable solutions to complex problems without having to search the entire landscape of possibilities.” 32 The positive status of the business macro-environment will provide Maxis Communications with opportunities to operate “freely” in the industry, allowing the company a large landscape of potential courses of action. However, the company’s issues related to its low market position compared to its competitors, as described in the previous sections, may conduct additional challenges for Maxis during a crisis.

Currently, Maxis Berhad has to make efforts to maintain its market position and increase the company’s organizational performance and commercial effectiveness. If an external environmental crisis occurs, the company will have to address two significant issues: maintaining and improving its market condition and dealing with the consequences of the crisis. Such a situation involves affective reactions to business disruptions, meaning that it can be challenging for Maxis Communications in terms of their organizational performance since the company will have to deal with multiple problems simultaneously. 33 Therefore, Maxis should address their current issues as soon as possible to facilitate the consequences of a potential crisis.

Summing up, transformational leadership will positively influence Maxis’ decision-making during a crisis, but the issues regarding their market position will make an extreme situation more challenging for the company. The transformational character of the company’s leadership allows the corporation to maintain economic stability and be commercially successful while constantly developing and applying critical changes to the organization’s business activity. According to recent studies, the business macro-environment is currently favorable for Maxis Communications, helping the company efficiently operate in the telecommunications industry in Malaysia. At the same time, the firm is currently at risk of losing its market position to competitors due to its low key performance indications compared to other organizations working in the same field.

Everything mentioned above illustrates that Maxis Berhad is mainly ready to confront a severe external crisis, but it can have negative consequences for the firm’s organizational performance. If an environmental crisis occurs, the company will probably be able to deal with it, but there is a high chance it will lose its market position to competitors because of the inability to address external and internal issues simultaneously. Maxis Communications currently appears to be able to deal with its problems on a micro-environmental level, but the company should fasten the process and make the corresponding adjustments to its corporate strategy. Otherwise, other companies working in the industry of telecommunications may use an external environmental crisis to their advantage and take the leading position that Maxis Berhad currently holds.

Koh, W. H. (2017). Study of relationship of company’s performance with internal and external factors on Maxis Berhad. Munich Personal RePEc Archive. Web.

Netz, J., Svensson, M., & Brundin, E. (2020). Business disruptions and affective reactions: A strategy-as-practice perspective on fast strategic decision making. Long range planning , 53 (5), 1-21.

Ramalingam, T., Piaralal, S. K., Osman, Z., & Arokiasamy, L. (2021). Effect of transformational leadership and creativity and innovation on organizational performance: A conceptual model. Electronic Journal of Business and Management , 6 (1), 20-31.

Ullah, N. (2021). Corporate strategy of Maxis: A telecom industry of Malaysia. Munich Personal RePEc Archive. Web.

• Ramalingam et al., 2021.
• Ramalingam et al., 2021, p. 21.
• As cited in Ramalingam et al., 2021, p. 23.
• Ullah, 2021.
• Netz et al., 2020, p. 1.
• Netz et al., 2020.
• Netz et al., 2020, p. 3.
• As cited in Netz et al., 2020, p. 3.

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How to Write a SWOT Analysis (Template and Examples Included)

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Written by  Scribendi

Planning for the Future

Where do you see yourself in five years? How about your career? Your business? 

These questions keep a staggering amount of people awake at night. All too often, the future can seem like a dark, ominous cloud that looms just out of view. As the old proverb goes, we fear the unknown—and little can possibly be more unknowable than the future.

While there is no crystal ball that can accurately predict future market trends or the steps you should take to optimize your productivity and sharpen your competitive edge, we can offer some advice: Reframe the question. Rather than trying to pinpoint where you think you might be in five years, think about where you want to be at that point in time. Once you have a destination in mind, you can start planning a route to get there. After all, maps are great tools, but they can't help you if you don't know where you're going.

So, what's the metaphorical map in this scenario? We present to you the SWOT (strengths, weaknesses, opportunities, and threats) analysis.

How to Write a SWOT Analysis

SWOT analyses are great strategic tools that are useful in project planning, business development , financial strategizing, and personal advancement . Simple, honest, and to-the-point, they facilitate a profound understanding of your or your business's current standing. Essentially, a SWOT analysis is a comparative list of all your strengths, weaknesses, opportunities, and threats.

There's more power in this process than you might think. You may be only hazily aware of your own strengths and weaknesses. However, thoughtfully recording and reflecting on them creates a thorough, conscious familiarity with both the resources available to you and the obstacles standing in your way. This awareness allows you to map out a path toward your goals with great precision and purpose. Writing a SWOT analysis will help you clearly evaluate whether your goals are feasible according to your resources and needs.

In this guide, we'll break down exactly how to write a SWOT analysis and provide a few examples along the way. Feel free to use our SWOT analysis template, given below, to write your own!

Our SWOT Analysis Template

Your list of strengths should focus on your current resources and abilities. It should relate to things that you do or that your company does well. These might be your or your company's accomplishments—both great and small—and the assets that you or your company have. Your strengths give you your greatest edge; they are the resources that propel you forward and that you can continue to develop as you progress.

When you draw up your first SWOT analysis, you may find yourself at a loss. Don't worry—it's difficult for most people to come up with an objective list of strengths and weaknesses on the spot. For your convenience, we've included a list of questions you can ask yourself to get started.

These questions should help you identify a few of your strengths. Remember, while our example questions mostly relate to business strengths, they can also apply to personal strengths. Go ahead and boast as much as you can.

• What sets your company apart from others?
• What do you have that other companies don't?
• What are you most proud of about your company?
• What makes clients come back to you?
• What does your company do well?
• What assets do you have access to?
• What qualities does your company have that other companies try to emulate?
• What has always been easy for your company? 

Listing your weaknesses might be a little more uncomfortable than detailing your strengths, but trust us—doing so will help you in the long run. Understanding the obstacles in your path and the elements of your business or skills you may need to improve is just as important as appreciating your strengths. Once you're aware of your weaknesses, you can start working on them and building your next steps around them.

Your list of weaknesses should pertain to any current problems and challenges. Check out the list of questions below—it should give you an idea of where to start. Again, if you'd rather focus on your personal or career growth, feel free to alter these questions to suit your needs.

• What makes your company blend in with its competition?
• What do other companies have that you don't?
• What are the most common criticisms that you receive from clients?
• Why have certain clients not returned to you?
• What does your company need to improve upon?
• What kind of feedback do you receive from your employees?
• What might your competition consider to be a weakness?
• What has always been difficult for your company?
• What are you unwilling to do or change?

Opportunities

Think about the opportunities available to you as potential future strengths. Your opportunities are the assets, resources, and events that could be beneficial to you in some way in the future. You may need to change some of your current approaches or adapt in other ways to capitalize on these opportunities, and that is not necessarily a bad thing.

Here are some questions you can ask yourself to identify your potential opportunities:

• What is happening in the current market that you could capitalize upon?
• What changes have you been making that have returned positive results?
• What is working for other companies?
• How could you introduce new technology to make your processes more efficient?
• What costs can you cut?
• Could you access new sectors or demographic groups?
• How can you improve or modernize your marketing techniques?
• How can you remove existing obstacles?

  Threats

Just as your opportunities are based on potential, so are your threats; these are the possible obstacles or issues that are not yet directly affecting your progress. But this doesn't mean that you shouldn't start thinking about them! Being aware of the challenges that you may encounter will help you either plan around them or confront them with solutions. Try to come up with several future events that may realistically hinder the momentum you build from engaging with your strengths and opportunities.

To get started, take a peek at our list of questions:

• What obstacles might your weaknesses create?
• Do changing market trends negatively affect your competitive edge?
• What might stand in the way of the changes you make to accommodate your strengths and opportunities?
• Do you have a lot of debt?
• Could your competition exploit your weaknesses?

How did you do? Do you feel like you've listed everything? Or do you think you're missing something? Below, we've drafted examples of a business and a personal SWOT analysis to provide you with some perspective on what a completed one might look like.

An Example of a Personal SWOT Analysis

An Example of a Business SWOT Analysis  

Final Words

The humble but effective SWOT analysis will produce a detailed map of your current environment—its hills and valleys alike. Knowing how to write a SWOT analysis will provide you with the vantage point you need to choose a direction and blaze a trail toward your goals. SWOT analyses may not be crystal balls, but they are something like compasses. Use them wisely, and you will never be lost.

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Swot Maxis Essay Example

• Pages: 2 (331 words)
• Published: March 3, 2017
• Type: Swot Analysis

Business Review’s Maxis Communications Berhad contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.

This SWOT Analysis company profile is a crucial resource for industry executives and anyone looking to quickly understand the key information concerning Maxis Communications Berhad’s business. Business Review’s “Maxis Communications Berhad SWOT Analysis & Company Profile” reports utilize a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. Business Review strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Scope * Examines and identifies key information and issues about (Maxis Communications Berhad) for business intelligence requirements * Studies and presents Maxis Communications Berhad’s strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operation

al business information is objectively reported. * The profile contains business operations, the company history, major products and services, prospects, key competitors, structure and key employees, locations and subsidiaries.

Reasons To Buy * Quickly enhance your understanding of the company. * Obtain details and analysis of the market and competitors as well as internal and external factors which could impact the industry. * Increase business/sales activities by understanding your competitors’ businesses better. * Recognize potential partnerships and suppliers.

* Obtain yearly profitability figures

Key Highlights

Maxis Communications Bhd (MCB) is the second largest telecommunications and Internet technology service provider in Malaysia. The company provides variety of communication products, including mobile services, residential fixed line services and broadband internet services for individual and businesses. MCB provides fixed-line services and broadband and other Internet-related services over its domestic fixed-line network. It also offers

services including private leased lines, business telephone service, and citywide networking for enterprise clients as well as international gateway connections for other network operators. MCB deliver its services through Maxis' GSM and GPRS network. The company’s geographical operations spread across Malaysia, Indonesia and India. MCB is headquartered in Kuala Lumpur, Malaysia.

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