Essay on Art

500 words essay on art.

Each morning we see the sunshine outside and relax while some draw it to feel relaxed. Thus, you see that art is everywhere and anywhere if we look closely. In other words, everything in life is artwork. The essay on art will help us go through the importance of art and its meaning for a better understanding.

essay on art

What is Art?

For as long as humanity has existed, art has been part of our lives. For many years, people have been creating and enjoying art.  It expresses emotions or expression of life. It is one such creation that enables interpretation of any kind.

It is a skill that applies to music, painting, poetry, dance and more. Moreover, nature is no less than art. For instance, if nature creates something unique, it is also art. Artists use their artwork for passing along their feelings.

Thus, art and artists bring value to society and have been doing so throughout history. Art gives us an innovative way to view the world or society around us. Most important thing is that it lets us interpret it on our own individual experiences and associations.

Art is similar to live which has many definitions and examples. What is constant is that art is not perfect or does not revolve around perfection. It is something that continues growing and developing to express emotions, thoughts and human capacities.

Importance of Art

Art comes in many different forms which include audios, visuals and more. Audios comprise songs, music, poems and more whereas visuals include painting, photography, movies and more.

You will notice that we consume a lot of audio art in the form of music, songs and more. It is because they help us to relax our mind. Moreover, it also has the ability to change our mood and brighten it up.

After that, it also motivates us and strengthens our emotions. Poetries are audio arts that help the author express their feelings in writings. We also have music that requires musical instruments to create a piece of art.

Other than that, visual arts help artists communicate with the viewer. It also allows the viewer to interpret the art in their own way. Thus, it invokes a variety of emotions among us. Thus, you see how essential art is for humankind.

Without art, the world would be a dull place. Take the recent pandemic, for example, it was not the sports or news which kept us entertained but the artists. Their work of arts in the form of shows, songs, music and more added meaning to our boring lives.

Therefore, art adds happiness and colours to our lives and save us from the boring monotony of daily life.

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Conclusion of the Essay on Art

All in all, art is universal and can be found everywhere. It is not only for people who exercise work art but for those who consume it. If there were no art, we wouldn’t have been able to see the beauty in things. In other words, art helps us feel relaxed and forget about our problems.

FAQ of Essay on Art

Question 1: How can art help us?

Answer 1: Art can help us in a lot of ways. It can stimulate the release of dopamine in your bodies. This will in turn lower the feelings of depression and increase the feeling of confidence. Moreover, it makes us feel better about ourselves.

Question 2: What is the importance of art?

Answer 2: Art is essential as it covers all the developmental domains in child development. Moreover, it helps in physical development and enhancing gross and motor skills. For example, playing with dough can fine-tune your muscle control in your fingers.

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Essay Samples on Art

While it may seem easy to compose essays about art, it’s not really so because you have to offer background information in your introduction part and explain why some exhibition or a school of thought is important. This should go to your first paragraph because your purpose is to inspire your readers and provide enough background information. When you already have a prompt that must be followed, determine what kind of essay must be written. It can be a descriptive essay, which is great for a description of the works of art or photography. Some other cases may require working with an explanatory tone where you have to explain why an artist has chosen certain palettes or what has been an inspiration. See various free art essay examples below for inspiration. It also helps to learn how to structure your writing and implement quotes or footnotes that are used to highlight the images. Remember to focus on the ways how to cite images and multimedia elements, depending on the chosen style. Your writing should address every image that you have by checking twice with the grading rubric to ensure that you use the sources that may have already been specified.

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Visual Analysis: How to Analyze a Painting and Write an Essay

short essay on visual arts

A visual analysis essay is an entry-level essay sometimes taught in high school and early university courses. Both communications and art history students use visual analysis to understand art and other visual messages. In our article, we will define the term and give an in-depth guide on how to look at a piece of art and write a visual analysis essay. Stay tuned until the end for a handy visual analysis essay example from our graduate paper writing service .

What Is Visual Analysis?

Visual analysis is essential in studying Communication, English, and Art History. It's a fundamental part of writing about art found in scholarly books, art magazines, and even undergraduate essays. You might encounter a visual analysis as a standalone assignment or as part of a larger research paper.

When you do this type of assignment, you're examining the basic elements of an artwork. These include things like its colors, lines, textures, and size. But it goes beyond just describing these elements. A good analysis also considers the historical context in which the artwork was created and tries to understand what it might mean to different people.

It also encourages you to look closely at details and think deeply about what an artwork is trying to say. This kind of analysis makes you appreciate art more and teaches you how to explain your ideas clearly based on what you see in the artwork.

What is the Purpose of Visual Analysis?

The purpose of a visual analysis is to recognize and understand the visual choices the artist made in creating the artwork. By looking closely at different elements, analysts can learn a lot about how an artwork was made and why the artist made certain choices. 

For example, studying how colors are used or how things are arranged in the artwork can reveal its themes or the emotions it's trying to convey. Also, understanding the time period when the artwork was created helps us see how societal changes and cultural ideas influenced its creation and how people reacted to it.

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How to Write a Visual Analysis Step-by-Step

To create an insightful visual analysis, you should not only examine the artwork in detail but also situate it within a broader cultural and historical framework. This process can be broken down into three main steps: 

  • Identifying, describing, and analyzing the visual material
  • Situating the visual material in its context
  • Interpreting and responding to the content of the visual material.

Let’s discuss each of these steps in more detail.

Step 1: Identify, Describe, and Analyze the Visual Material

Begin by clearly identifying the visual material you will analyze. This could be a painting, photograph, sculpture, advertisement, or any other visual artwork. Provide essential information such as the title, artist, date, and medium. 

Next, offer a detailed description of the visual material. Focus on the key elements and principles of design, such as:

  • Composition

Describe what you see without interpreting its meaning yet. For instance, note the use of bright colors, the placement of objects, the presence of figures, and the overall layout. This descriptive part forms the foundation of your analysis, allowing your reader to visualize the artwork.

Afterward, consider how the artist uses elements like contrast, balance, emphasis, movement, and harmony. Analyze the techniques and methods used and how they contribute to the overall effect of the piece. 

Step 2: Situate the Visual Material in its Context

To fully understand a piece of visual material, you need to consider its historical and cultural context. Start by researching the time period when the artwork was created. Look at the social, political, and economic conditions of that time, and see if there were any cultural movements that might have influenced the artwork.

Next, learn about the artist and their reasons for creating the visual material. Find out about the artist's life, other works they have made, and any statements they have made about this piece. Knowing the artist’s background can give you valuable insights into the artwork's purpose and message.

Finally, think about how the visual material was received by people when it was first shown and how it has impacted others over time. Look for reviews and public reactions, and see if it influenced other works or movements. This will help you understand the significance of the visual material in the larger cultural and artistic context.

Step 3: Interpret and Respond to the Content of the Visual Material

Now, combine your description, analysis, and understanding of the context to interpret what the visual material means. Talk about the themes, symbols, and messages the artwork conveys. Think about what it reveals about human experiences, society, or specific issues. Use evidence from earlier steps to support your interpretation.

Afterward, consider your own reaction to the visual material. How does it personally resonate with you? What emotions or thoughts does it provoke? Your personal response adds a subjective aspect to your analysis, making it more relatable.

Finally, summarize your findings and emphasize the importance of the visual material. Highlight key aspects from your identification, description, analysis, context, and interpretation. Then, it concludes by reinforcing the impact and significance of the visual material in both its original setting and its enduring influence.

Who Does Formal Analysis of Art

Most people who face visual analysis essays are Communication, English, and Art History students. Communications students explore mediums such as theater, print media, news, films, photos — basically anything. Comm is basically a giant, all-encompassing major where visual analysis is synonymous with Tuesday.

Art History students study the world of art to understand how it developed. They do visual analysis with every painting they look it at and discuss it in class.

English Literature students perform visual analysis too. Every writer paints an image in the head of their reader. This image, like a painting, can be clear, or purposefully unclear. It can be factual, to the point, or emotional and abstract like Ulysses, challenging you to search your emotions rather than facts and realities.

6 Questions to Answer Before Analyzing a Piece of Art

According to our experienced term paper writer , there are six important questions to ask before you start analyzing a piece of art. Answering these questions can make writing your analysis much easier:

  • Who is the artist, and what type of art do they create? - To place the artwork in context, you should identify the artist and understand the type of art they create. 
  • What was the artist's goal in creating this painting? - Determine why the artist created the artwork. Was it to convey a message, evoke emotions, or explore a theme?
  • When and where was this artwork made? - Knowing the time and place of creation helps understand the cultural and historical influences on the artwork.
  • What is the main focus or theme of this artwork? - Identify what the artwork is about. This could be a person, place, object, or abstract concept.
  • Who was the artwork created for? - To provide insight into its style and content, consider who the artist intended to reach with their work. 
  • What historical events or cultural factors influenced this painting? - Understanding the historical background can reveal more about the significance and meaning of the artwork.

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Elements of the Visual Analysis 

To fully grasp formal analysis, it's important to differentiate between the elements and principles of visual analysis. The elements are the basic building blocks used to create a piece of art. These include:

Art Element 🎨 Description 📝
✏️Line A mark with length and direction, which can define shapes, create textures, and suggest movement.
🌗Value The lightness or darkness of a color, which helps to create depth and contrast.
🔶Shapes Two-dimensional areas with a defined boundary, such as circles, squares, and triangles.
🔲Forms Three-dimensional objects with volume and thickness, like cubes, spheres, and cylinders.
🌌Space The area around, between, and within objects, which can be used to create the illusion of depth.
🌈Color The hues, saturation, and brightness in artwork, used to create mood and visual interest.
🖐️Texture The surface quality of an object, which can be actual (how it feels) or implied (how it looks like it feels).

Principles of the Visual Analysis

The principles, on the other hand, are how these elements are combined and used together to create the overall effect of the artwork. These principles include:

Principle of Art 🎨 Description 📝
⚖️Balance The distribution of visual weight in a composition, which can be symmetrical or asymmetrical.
🌗Contrast The difference between elements, such as light and dark, to create visual interest.
🏃‍♂️Movement The suggestion or illusion of motion in an artwork, guiding the viewer’s eye through the piece.
🎯Emphasis The creation of a focal point to draw attention to a particular area or element.
🔄Pattern The repetition of elements to create a sense of rhythm and consistency.
📏Proportion The relationship in size between different parts of an artwork, contributing to its harmony.
🔗Unity The sense of cohesiveness in an artwork, where all elements and principles work together effectively.

Visual Analysis Outline

It’s safe to use the five-paragraph essay structure for your visual analysis essay. If you are looking at a painting, take the most important aspects of it that stand out to you and discuss them in relation to your thesis. 

Visual Analysis Outline

In the introduction, you should:

  • Introduce the Artwork : Mention the title, artist, date, and medium of the artwork.
  • Provide a Brief Description : Offer a general overview of what the artwork depicts.
  • State the Purpose : Explain the goal of your analysis and what aspects you will focus on.
  • Thesis Statement : Present a clear thesis statement that outlines your main argument or interpretation of the artwork.

The body of the visual analysis is where you break down the visual material into its component parts and examine each one in detail. This section should be structured logically, with each paragraph focusing on a specific element or aspect of the visual material.

  • Description: Start with a detailed description of the visual material. Describe what you see without interpreting or analyzing it yet. Mention elements such as color, line, shape, texture, space, and composition. For instance, if analyzing a painting, describe the subject matter, the arrangement of figures, the use of light and shadow, etc.
  • Analysis of Visual Elements: Analyze how each visual element contributes to the overall effect of the material. Discuss the use of color (e.g., warm or cool tones, contrasts, harmonies), the role of lines (e.g., leading lines, contours), the shapes (e.g., geometric, organic), and the texture (e.g., smooth, rough). Consider how these elements work together to create a certain mood or message.
  • Contextual Analysis: Examine how the context in which the visual material was created and is being viewed influences its interpretation. This includes historical, cultural, social, and political factors. Discuss how these contextual elements impact the meaning and reception of the visual material.
  • Interpretation: Discuss your interpretation of the visual material. Explain how the visual elements and contextual factors contribute to the meaning you derive from it. Support your interpretation with specific examples from the material.
  • Comparative Analysis (if applicable): If relevant, compare the visual material with other works by the same creator or with similar works by different creators. Highlight similarities and differences in style, technique, and thematic content.

The conclusion of a visual analysis essay summarizes the main points of the analysis and restates the thesis in light of the evidence presented.

  • Restate Thesis: Reiterate your thesis statement in a way that reflects the depth of your analysis. Show how your understanding of the visual material has been supported by your detailed examination.
  • Summary of Main Points: Summarize the key points of your analysis. Highlight the most important findings and insights.
  • Implications: Discuss the broader implications of your analysis. What does your analysis reveal about the visual material? How does it contribute to our understanding of the creator's work, the time period, or the cultural context?
  • Closing Thought: End with a final thought that leaves a lasting impression on the reader. This could be a reflection on the significance of the visual material, a question for further consideration, or a statement about its impact on you or on a broader audience.

If you want a more in-depth look at the classic essay structure, feel free to visit our 5 PARAGRAPH ESSAY blog.

Visual Analysis Example

In this section, we've laid out two examples of visual analysis essays to show you how it's done effectively. Get inspired and learn from them!

Key Takeaways

Visual analysis essays are fundamental early in your communications and art history studies. Learning how to formally break down art is key, whether you're pursuing a career in art or communications.

Before jumping into analysis, get a solid grasp of the painter's background and life. Analyzing a painting isn't just for fun, as you need to pay attention to the small details the painter might have hidden. Knowing how to do this kind of assignment not only helps you appreciate art more but also lets you deeply understand the media messages you encounter every day. 

If you enjoyed this article and found it insightful, make sure to also check out the summary of Lord of the Flies and an article on Beowulf characters .

If you read the whole article and still have no idea how to start your visual analysis essay, let a professional writer do this job for you. Contact us, and we’ll write your work for a higher grade you deserve. All college essay service requests are processed fast.

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What are the 4 Steps of Visual Analysis?

How to write a formal visual analysis, what is the function of visual analysis.

Adam Jason

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

short essay on visual arts

  • Added new sections
  • Added new writing steps
  • Added a new example
  • Updated an outline
  • Duke University. (n.d.). Visual Analysis . https://twp.duke.edu/sites/twp.duke.edu/files/file-attachments/visual-analysis.original.pdf  
  • Glatstein, J. (2019, December 9). Formal Visual Analysis: The Elements & Principles of Composition . Www.kennedy-Center.org. https://www.kennedy-center.org/education/resources-for-educators/classroom-resources/articles-and-how-tos/articles/educators/visual-arts/formal-visual-analysis-the-elements-and-principles-of-compositoin/  
  • MADA: Visual analysis . (n.d.). Student Academic Success. https://www.monash.edu/student-academic-success/excel-at-writing/annotated-assessment-samples/art-design-and-architecture/mada-visual-analysis  

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Visual Analysis Essay

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Visual Analysis Essay - A Writing Guide with Format & Sample

14 min read

Visual Analysis Essay

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A visual analysis essay is a common assignment for the students of history, art, and communications. It is quite a unique type of academic essay. 

Visual analysis essays are where images meet text. These essays aim to analyze the meanings embedded in the artworks, explaining visual concepts in a written form. 

It may sound difficult to write a visual analysis essay, but it can be done in simple steps by following the right approach. Let’s dive into the writing steps, tips, example essays, and potential topics to help you write an excellent essay. 

Arrow Down

  • 1. What is a Visual Analysis Essay
  • 2. How to Write a Visual Analysis Essay - 7 Simple Steps
  • 3. Tips on How to Analyze a Photograph
  • 4. Tips on How to Analyze a Sculpture
  • 5. Visual Analysis Essay on Advertisement
  • 6. Visual Rhetorical Analysis Essay Examples
  • 7. Visual Analysis Essay Topics

What is a Visual Analysis Essay

A visual analysis essay basically requires you to provide a detailed description of a specific visual work of art. It is a type of analytical essay that deals with imagery and visual art instead of texts.

The subject of a visual analysis essay could be an image, painting, photograph, or any visual medium. 

In this type of essay, you need to describe the artwork and analyze its elements in detail. That is, how different elements and features fit together to make the whole work stand out. In this sense, you need to use a mixture of descriptive writing and analytical language. 

To write a good visual analysis essay, you need to know the basic visual elements and principles of design. Let’s learn about these concepts first before diving into the writing steps.

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Visual Elements for a Visual Analysis Essay

Writing a visual analysis essay involves analyzing the visual elements of a piece of art. These elements form the basis of the features and characteristics of an image. 

Below you can find the common visual elements of a visual analysis essay.

The element composition describes how things relate to each other. When you are analyzing an image, focus on answering questions related to composition. These questions include what the primary figure is, how other figures are placed, and what is left out.
It is the part of an image where the artist intends to draw the audience's attention. Understanding the focal point helps you grasp the overall meaning of the image.
When writing a visual analysis essay, you must describe how colors affect the image. You should focus on the colors and how it affects the overall tone and mood of the image.
This is about the actual lines presented in the image. You need to describe how lines help grab the audience’s attention toward the specific parts of the image.
It is about how smooth or rough an object is. A texture can either be real on two-dimensional art or three-dimensional art.
It is about how the artist uses various shapes in the image. It includes ovals, circles, squares, and rectangles. You should describe what shapes are used by the artist and what they represent.
It refers to the aspect of light and shading. Through this element, the writer can make 2D objects appear like 3D objects. You should focus on where the writer has used light and shading to enhance aspects of their work.
It refers to the degree to which the artist has used dark and light aspects in some specific parts of the work. You should discuss how the artist has used these elements in their work.
It is about the overall size of the image with a relative size of figures provided in it. You should explain why the artist has selected a particular image size and why different objects have different sizes.
It refers to the use of objects with a symbolic meaning in the image. You should identify whether the image has symbolic objects in it and what they represent.

Principles of Design in a Visual Analysis Essay

In addition to visual elements, you must also consider the principles of design for writing a great visual analysis essay. These principles help you identify and explain the characteristics of the image. 

It refers to the distribution of different visual elements in the image. You should describe images by addressing symmetrical, asymmetrical, and radical balance.
It refers to the object that draws the audience’s attention when they look at the image. You should discuss how the artist uses various elements to enhance some parts of the image.
It refers to the use of objects in the image or visual display repeatedly. You should identify objects or symbols used repeatedly in the image.
When writing a visual analysis essay, you must describe how colors affect the image. You should focus on the colors and how it affects the overall tone and mood of the image.
This principle is about whether the relationship between objects in the image or visual display is realistic or not. Explain what the artist tried to convey through their artwork.
To what extent the artist has used elements in the image to influence the audience’s perception. You should explain how different elements are used in the image to create a certain mood or meaning.
It refers to the use of opposing elements. You need to describe the contrasting elements and if they affected the overall quality of the image.
It refers to the degree to which people viewing an image can process it. This principle indicates the importance of color, size, and other elements in an image.
This principle is about the use of spaces between repetitive elements. There are different types of symmetrical designs, and you should describe how the artist used them in the image.
It refers to the use of objects in the image. It is basically about the distribution and placement of objects and symbols in the image. You need to explain how the artist has used different objects and how they are placed in the image.

How to Write a Visual Analysis Essay - 7 Simple Steps

Now that you have an idea about visual elements and principles, you are now ready to proceed. 

Here are the steps that you need to follow for writing a visual analysis essay. Let’s discuss them in detail.

Step 1 - Gather General Information About the Artwork

Once you have a specific artwork or image, here is how to start a visual analysis essay. You need to ask some basic questions about the work and jot down your ideas.

This pre-writing step is for brainstorming ideas. Ask these questions to begin:

  • Who and what does the artwork represent? 
  • Who is the author of the piece? 
  • Who did the artist create the work for? Who is the intended audience?
  • When and where was the work created? What is its historical context?
  • Where was this work displayed for the first time?
  • Identify which medium, materials, and techniques were used to create the image?

Step 2 - Note Down the Characteristics of the Artwork

The next thing that you need to do is identify what the image depicts. Moreover, you need to identify and describe the visual art elements and design principles used in the work. 

Here’s what you need to note:

  • The subject matter and its representation.
  • Colors, shapes, and lines used in the composition.
  • The balance, proportion, and harmony within the artwork.
  • Any symbolism or metaphors present.

By pointing out such characteristics, you set the stage for a nuanced analysis in your essay.

Step 3 - Visual Analysis Essay Outline 

Once you have gathered your main points by carefully studying the image, you should now organize them in an outline.

Here is how you make an outline for your visual analysis essay:

Step 4- Write the Introduction

This is the first paragraph of a visual analysis essay in which you need to provide some background information on the topic. After grabbing the readers’ attention with an interesting fact, briefly provide information on the following points. 

  • Talk briefly about the painting and its artist or creator.
  • Provide a brief description of the painting and give historical context
  • Add an interesting fact about the artist or the painting. 

The introduction should end with a thesis statement. The visual analysis essay thesis states the analysis points on the artwork that you aim to discuss in your essay. 

Step 5 - Provide Detailed Description, Analysis, and Interpretation

In the body section, you need to explore the artwork in detail. In the first body paragraph, simply describe the features and characteristics of the work. For instance, talk about the technique being used, shape, color, and other aspects to support your thesis. 

In the next paragraphs, you can go into the analysis and interpretation of these elements and the work as a whole. Present all the details logically and discuss the relationship between the objects. Talk about the meaning, significance, and impact of the work.

Step 6 - Writing a Conclusion

Once you have completed the body section, move to the conclusion paragraph. This is the last paragraph of the essay that should be strong and well-written to create a sense of closure.

Here’s how you can do it

  • Revisit the main insights gained through the analysis, summarizing the key visual elements and principles discussed. 
  • Emphasize the significance of cultural or historical context in interpreting the visual narrative. 
  • Tie together the threads of your analysis to reinforce your thesis or main argument.
  • End with a memorable statement and encourage readers to carry the lessons learned from the analysis into their own encounters with art. 

Step 7 - Edit & Revise Your Essay

Here’s how to end your visual analysis essay: edit and revise your first draft until it becomes the perfect version. Consider these steps for an excellent revision:

  • Review for Clarity: Ensure your ideas flow logically. Clarify any ambiguous or unclear statements to enhance the overall readability of your essay.
  • Trim Unnecessary Details: Trim excess information that doesn't directly contribute to your main points. Keep your analysis focused and concise.
  • Check Consistency: Verify that your writing style remains consistent throughout the essay. Maintain a balance between formal language and engaging expression.
  • Fine-Tune Transitions: Ensure smooth transitions between different sections of your essay. Transitions help guide your reader through the analysis, making the journey more enjoyable and comprehensible.
  • Proofread for Errors: Carefully proofread your essay for grammar, spelling, and punctuation errors. A polished essay enhances your credibility and the overall professionalism of your work.

With these basic steps, you can craft an amazing visual analysis essay. Read on for some useful tips for analyzing different kinds of visual subjects.

Tips on How to Analyze a Photograph

Painting and photograph analysis are very similar. There are three ways in which photo visual analysis is conducted: description, reflection, and formal analysis.

Although the historical study may be used, it is not necessary.

  • Description -  It implies examining the picture carefully and considering all of the details. The description should be neutral, focusing on simple facts without expressing a personal viewpoint.
  • Reflection -  For the next stage, consider the emotions that the picture stirs in you. Every viewer will have a distinct viewpoint and feelings about the piece. Knowing some historical background might be useful when formulating an educated response.
  • Formal analysis -  Consider the visual components and concepts. How are they shown in the photo?
  • Historical analysis -  For a contextual analysis, keep an eye on the photo's surroundings. Make sure you comprehend the surrounding environment in which the photograph was taken. What era was this image shot during?

Tips on How to Analyze a Sculpture

A sculpture, unlike a painting or photograph, requires a different approach to visual analysis. It still depends on visible components and principles, however it does so in a slightly different way.

When you're writing about sculptures, keep the following in mind:

  • Medium, size, and technique -  What kind of material is it? Is it carved in a negative or positive method?
  • Color and lightning -  Describe the hue of the sculpture, whether it is painted. Was the sculptor concerned with the illumination when creating the work?
  • Human body and scale -  Consider how a human body is portrayed in the piece. Also, assess the sculpture's size compared to that of the viewer.
  • Function -  What was the sculpture's main aim? You could speak about whether it represented a religious conviction or honored someone, for example.
  • Composition -  Examine the placement of the piece and determine whether there is a focal point.

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Visual Analysis Essay on Advertisement

In advertisements, visuals are used to pique interest or persuade the public that what is being advertised is needed. The goal of a visual argument is to generate attention and intrigue. Images are utilized in advertisements to transmit information and interact with the audience.

When conducting a visual analysis of an ad, keep the following in mind:

  • Textual Elements
  • Illustrations
  • Composition

This all has an impact on how people perceive information and how they react to it.

When you analyze the visuals of an ad, you're performing a rhetorical analysis. The study of images and extracting information from them is known as visual rhetoric. It aids in the comprehension of typography, imagery, and the structure of elements on the page.

How to Write a Visual Analysis Paper on an Advertisement

Visual components in advertising are important. It aids in the persuasion of the audience.

Always keep the rhetorical situation in mind while analyzing visual arguments. The following are some key elements to consider:

  • Audience -  Who is the advertisement meant to attract?
  • Purpose -  What message does the photo try to get across to the audience?
  • Design -  What kind of visualizations are included? Are the visuals clear and easy to follow? Are there any patterns or repetitions in the design?
  • Strategies -  Is there any humor, celebrities, or cultural allusions in the graphic's message?
  • Medium -  Is the photograph surrounded by text? Is there any text within the picture? How does it interact with the picture to produce an intended effect if there is any?
  • Context -  What are the characters in an ad? Where are they positioned?
  • Subtext -  Consider the meaning of the picture's words. What are they trying to say?

Visual Rhetorical Analysis Essay Examples

Here are some visual analysis essay samples that you can read to understand this type of essay better. 

Art history Visual Analysis Essay Example

Political Cartoon Visual Analysis Essay

Rhetorical and Visual Analysis Essay Sample

Mona Lisa Visual Analysis Essay

Visual Analysis Essay Topics

Here are some top visual analysis essay topics that you can choose from and begin the writing process.

  • Make a review of your favorite Hollywood production and discuss the visual arts involved.
  • Write about the use of color and action in TV commercials.
  • Discuss how the brand name is displayed in digital media campaigns.
  • Discuss different types of visual appeals used in web ads.
  • What is the special about Cleo Award-winning ads?
  • The Use of Light and Shadow in Caravaggio's "The Calling of Saint Matthew"
  • The Symbolism of Colors in Vincent van Gogh's "Starry Night"
  • What is the importance of art and culture in our life?
  • How has art changed over the last 50 years?
  • The use of colors in marketing and advertising. 

To conclude, 

From gathering information about the artwork to crafting a compelling analysis, we've navigated the essential steps you need for a visual analysis essay. Moreover, with the specific tips and examples, you have everything you need to get started.

So dive into the writing process with confidence and return to this blog whenever you need help on any step!

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Art History

What this handout is about.

This handout discusses a few common assignments found in art history courses. To help you better understand those assignments, this handout highlights key strategies for approaching and analyzing visual materials.

Writing in art history

Evaluating and writing about visual material uses many of the same analytical skills that you have learned from other fields, such as history or literature. In art history, however, you will be asked to gather your evidence from close observations of objects or images. Beyond painting, photography, and sculpture, you may be asked to write about posters, illustrations, coins, and other materials.

Even though art historians study a wide range of materials, there are a few prevalent assignments that show up throughout the field. Some of these assignments (and the writing strategies used to tackle them) are also used in other disciplines. In fact, you may use some of the approaches below to write about visual sources in classics, anthropology, and religious studies, to name a few examples.

This handout describes three basic assignment types and explains how you might approach writing for your art history class.Your assignment prompt can often be an important step in understanding your course’s approach to visual materials and meeting its specific expectations. Start by reading the prompt carefully, and see our handout on understanding assignments for some tips and tricks.

Three types of assignments are discussed below:

  • Visual analysis essays
  • Comparison essays
  • Research papers

1. Visual analysis essays

Visual analysis essays often consist of two components. First, they include a thorough description of the selected object or image based on your observations. This description will serve as your “evidence” moving forward. Second, they include an interpretation or argument that is built on and defended by this visual evidence.

Formal analysis is one of the primary ways to develop your observations. Performing a formal analysis requires describing the “formal” qualities of the object or image that you are describing (“formal” here means “related to the form of the image,” not “fancy” or “please, wear a tuxedo”). Formal elements include everything from the overall composition to the use of line, color, and shape. This process often involves careful observations and critical questions about what you see.

Pre-writing: observations and note-taking

To assist you in this process, the chart below categorizes some of the most common formal elements. It also provides a few questions to get you thinking.

Let’s try this out with an example. You’ve been asked to write a formal analysis of the painting, George Morland’s Pigs and Piglets in a Sty , ca. 1800 (created in Britain and now in the Virginia Museum of Fine Arts in Richmond).

An oil painting of two pigs with piglets in a sty.

What do you notice when you see this image? First, you might observe that this is a painting. Next, you might ask yourself some of the following questions: what kind of paint was used, and what was it painted on? How has the artist applied the paint? What does the scene depict, and what kinds of figures (an art-historical term that generally refers to humans) or animals are present? What makes these animals similar or different? How are they arranged? What colors are used in this painting? Are there any colors that pop out or contrast with the others? What might the artist have been trying to accomplish by adding certain details?

What other questions come to mind while examining this work? What kinds of topics come up in class when you discuss paintings like this one? Consider using your class experiences as a model for your own description! This process can be lengthy, so expect to spend some time observing the artwork and brainstorming.

Here is an example of some of the notes one might take while viewing Morland’s Pigs and Piglets in a Sty :

Composition

  • The animals, four pigs total, form a gently sloping mound in the center of the painting.
  • The upward mound of animals contrasts with the downward curve of the wooden fence.
  • The gentle light, coming from the upper-left corner, emphasizes the animals in the center. The rest of the scene is more dimly lit.
  • The composition is asymmetrical but balanced. The fence is balanced by the bush on the right side of the painting, and the sow with piglets is balanced by the pig whose head rests in the trough.
  • Throughout the composition, the colors are generally muted and rather limited. Yellows, greens, and pinks dominate the foreground, with dull browns and blues in the background.
  • Cool colors appear in the background, and warm colors appear in the foreground, which makes the foreground more prominent.
  • Large areas of white with occasional touches of soft pink focus attention on the pigs.
  • The paint is applied very loosely, meaning the brushstrokes don’t describe objects with exact details but instead suggest them with broad gestures.
  • The ground has few details and appears almost abstract.
  • The piglets emerge from a series of broad, almost indistinct, circular strokes.
  • The painting contrasts angular lines and rectangles (some vertical, some diagonal) with the circular forms of the pig.
  • The negative space created from the intersection of the fence and the bush forms a wide, inverted triangle that points downward. The point directs viewers’ attention back to the pigs.

Because these observations can be difficult to notice by simply looking at a painting, art history instructors sometimes encourage students to sketch the work that they’re describing. The image below shows how a sketch can reveal important details about the composition and shapes.

An oil painting of two pigs with piglets in a sty demarcating large compositional elements in different colors.

Writing: developing an interpretation

Once you have your descriptive information ready, you can begin to think critically about what the information in your notes might imply. What are the effects of the formal elements? How do these elements influence your interpretation of the object?

Your interpretation does not need to be earth-shatteringly innovative, but it should put forward an argument with which someone else could reasonably disagree. In other words, you should work on developing a strong analytical thesis about the meaning, significance, or effect of the visual material that you’ve described. For more help in crafting a strong argument, see our Thesis Statements handout .

For example, based on the notes above, you might draft the following thesis statement:

In Morland’s Pigs and Piglets in a Sty, the close proximity of the pigs to each other–evident in the way Morland has overlapped the pigs’ bodies and grouped them together into a gently sloping mound–and the soft atmosphere that surrounds them hints at the tranquility of their humble farm lives.

Or, you could make an argument about one specific formal element:

In Morland’s Pigs and Piglets in a Sty, the sharp contrast between rectilinear, often vertical, shapes and circular masses focuses viewers’ attention on the pigs, who seem undisturbed by their enclosure.

Support your claims

Your thesis statement should be defended by directly referencing the formal elements of the artwork. Try writing with enough specificity that someone who has not seen the work could imagine what it looks like. If you are struggling to find a certain term, try using this online art dictionary: Tate’s Glossary of Art Terms .

Your body paragraphs should explain how the elements work together to create an overall effect. Avoid listing the elements. Instead, explain how they support your analysis.

As an example, the following body paragraph illustrates this process using Morland’s painting:

Morland achieves tranquility not only by grouping animals closely but also by using light and shadow carefully. Light streams into the foreground through an overcast sky, in effect dappling the pigs and the greenery that encircles them while cloaking much of the surrounding scene. Diffuse and soft, the light creates gentle gradations of tone across pigs’ bodies rather than sharp contrasts of highlights and shadows. By modulating the light in such subtle ways, Morland evokes a quiet, even contemplative mood that matches the restful faces of the napping pigs.

This example paragraph follows the 5-step process outlined in our handout on paragraphs . The paragraph begins by stating the main idea, in this case that the artist creates a tranquil scene through the use of light and shadow. The following two sentences provide evidence for that idea. Because art historians value sophisticated descriptions, these sentences include evocative verbs (e.g., “streams,” “dappling,” “encircles”) and adjectives (e.g., “overcast,” “diffuse,” “sharp”) to create a mental picture of the artwork in readers’ minds. The last sentence ties these observations together to make a larger point about the relationship between formal elements and subject matter.

There are usually different arguments that you could make by looking at the same image. You might even find a way to combine these statements!

Remember, however you interpret the visual material (for example, that the shapes draw viewers’ attention to the pigs), the interpretation needs to be logically supported by an observation (the contrast between rectangular and circular shapes). Once you have an argument, consider the significance of these statements. Why does it matter if this painting hints at the tranquility of farm life? Why might the artist have tried to achieve this effect? Briefly discussing why these arguments matter in your thesis can help readers understand the overall significance of your claims. This step may even lead you to delve deeper into recurring themes or topics from class.

Tread lightly

Avoid generalizing about art as a whole, and be cautious about making claims that sound like universal truths. If you find yourself about to say something like “across cultures, blue symbolizes despair,” pause to consider the statement. Would all people, everywhere, from the beginning of human history to the present agree? How do you know? If you find yourself stating that “art has meaning,” consider how you could explain what you see as the specific meaning of the artwork.

Double-check your prompt. Do you need secondary sources to write your paper? Most visual analysis essays in art history will not require secondary sources to write the paper. Rely instead on your close observation of the image or object to inform your analysis and use your knowledge from class to support your argument. Are you being asked to use the same methods to analyze objects as you would for paintings? Be sure to follow the approaches discussed in class.

Some classes may use “description,” “formal analysis” and “visual analysis” as synonyms, but others will not. Typically, a visual analysis essay may ask you to consider how form relates to the social, economic, or political context in which these visual materials were made or exhibited, whereas a formal analysis essay may ask you to make an argument solely about form itself. If your prompt does ask you to consider contextual aspects, and you don’t feel like you can address them based on knowledge from the course, consider reading the section on research papers for further guidance.

2. Comparison essays

Comparison essays often require you to follow the same general process outlined in the preceding sections. The primary difference, of course, is that they ask you to deal with more than one visual source. These assignments usually focus on how the formal elements of two artworks compare and contrast with each other. Resist the urge to turn the essay into a list of similarities and differences.

Comparison essays differ in another important way. Because they typically ask you to connect the visual materials in some way or to explain the significance of the comparison itself, they may require that you comment on the context in which the art was created or displayed.

For example, you might have been asked to write a comparative analysis of the painting discussed in the previous section, George Morland’s Pigs and Piglets in a Sty (ca. 1800), and an unknown Vicús artist’s Bottle in the Form of a Pig (ca. 200 BCE–600 CE). Both works are illustrated below.

An oil painting of two pigs with piglets in a sty for comparison with the image of a bottle in the form of a pig.

You can begin this kind of essay with the same process of observations and note-taking outlined above for formal analysis essays. Consider using the same questions and categories to get yourself started.

Here are some questions you might ask:

  • What techniques were used to create these objects?
  • How does the use of color in these two works compare? Is it similar or different?
  • What can you say about the composition of the sculpture? How does the artist treat certain formal elements, for example geometry? How do these elements compare to and contrast with those found in the painting?
  • How do these works represent their subjects? Are they naturalistic or abstract? How do these artists create these effects? Why do these similarities and differences matter?

As our handout on comparing and contrasting suggests, you can organize these thoughts into a Venn diagram or a chart to help keep the answers to these questions distinct.

For example, some notes on these two artworks have been organized into a chart:

Pigs and Piglets in a Sty Both Art Works Bottle in the Form of a Pig
Topic Both depict a pig-like animal
Number Focus is on two pigs and two piglets (4 animals total) Focus is on one pig-like animal that makes up the majority of the vessel; vessel’s spout resembles a bird
Colors White and pink colors on the animals contrast with browns and blues in background Both use contrasting colors to focus the viewer’s eye Borders and other elements are defined by black and cream slip to highlight specific anatomical features
Setting Trees, clouds, and wooden fence in background; animals and trough in foreground No setting beyond the vessel itself
Shape Rectilinear, vertical shapes of trees and fence contrast with circular, more horizontal shapes of animals Both use shape to link individual components to the whole composition Composed of geometric shapes: the body is formed by a round cylinder; ears are concave pyramids, etc.

As you determine points of comparison, think about the themes that you have discussed in class. You might consider whether the artworks display similar topics or themes. If both artworks include the same subject matter, for example, how does that similarity contribute to the significance of the comparison? How do these artworks relate to the periods or cultures in which they were produced, and what do those relationships suggest about the comparison? The answers to these questions can typically be informed by your knowledge from class lectures. How have your instructors framed the introduction of individual works in class? What aspects of society or culture have they emphasized to explain why specific formal elements were included or excluded? Once you answer your questions, you might notice that some observations are more important than others.

Writing: developing an interpretation that considers both sources

When drafting your thesis, go beyond simply stating your topic. A statement that says “these representations of pig-like animals have some similarities and differences” doesn’t tell your reader what you will argue in your essay.

To say more, based on the notes in the chart above, you might write the following thesis statement:

Although both artworks depict pig-like animals, they rely on different methods of representing the natural world.

Now you have a place to start. Next, you can say more about your analysis. Ask yourself: “so what?” Why does it matter that these two artworks depict pig-like animals? You might want to return to your class notes at this point. Why did your instructor have you analyze these two works in particular? How does the comparison relate to what you have already discussed in class? Remember, comparison essays will typically ask you to think beyond formal analysis.

While the comparison of a similar subject matter (pig-like animals) may influence your initial argument, you may find that other points of comparison (e.g., the context in which the objects were displayed) allow you to more fully address the matter of significance. Thinking about the comparison in this way, you can write a more complex thesis that answers the “so what?” question. If your class has discussed how artists use animals to comment on their social context, for example, you might explore the symbolic importance of these pig-like animals in nineteenth-century British culture and in first-millenium Vicús culture. What political, social, or religious meanings could these objects have generated? If you find yourself needing to do outside research, look over the final section on research papers below!

Supporting paragraphs

The rest of your comparison essay should address the points raised in your thesis in an organized manner. While you could try several approaches, the two most common organizational tactics are discussing the material “subject-by-subject” and “point-by-point.”

  • Subject-by-subject: Organizing the body of the paper in this way involves writing everything that you want to say about Moreland’s painting first (in a series of paragraphs) before moving on to everything about the ceramic bottle (in a series of paragraphs). Using our example, after the introduction, you could include a paragraph that discusses the positioning of the animals in Moreland’s painting, another paragraph that describes the depiction of the pigs’ surroundings, and a third explaining the role of geometry in forming the animals. You would then follow this discussion with paragraphs focused on the same topics, in the same order, for the ancient South American vessel. You could then follow this discussion with a paragraph that synthesizes all of the information and explores the significance of the comparison.
  • Point-by-point: This strategy, in contrast, involves discussing a single point of comparison or contrast for both objects at the same time. For example, in a single paragraph, you could examine the use of color in both of our examples. Your next paragraph could move on to the differences in the figures’ setting or background (or lack thereof).

As our use of “pig-like” in this section indicates, titles can be misleading. Many titles are assigned by curators and collectors, in some cases years after the object was produced. While the ceramic vessel is titled Bottle in the Form of a Pig , the date and location suggest it may depict a peccary, a pig-like species indigenous to Peru. As you gather information about your objects, think critically about things like titles and dates. Who assigned the title of the work? If it was someone other than the artist, why might they have given it that title? Don’t always take information like titles and dates at face value.

Be cautious about considering contextual elements not immediately apparent from viewing the objects themselves unless you are explicitly asked to do so (try referring back to the prompt or assignment description; it will often describe the expectation of outside research). You may be able to note that the artworks were created during different periods, in different places, with different functions. Even so, avoid making broad assumptions based on those observations. While commenting on these topics may only require some inference or notes from class, if your argument demands a large amount of outside research, you may be writing a different kind of paper. If so, check out the next section!

3. Research papers

Some assignments in art history ask you to do outside research (i.e., beyond both formal analysis and lecture materials). These writing assignments may ask you to contextualize the visual materials that you are discussing, or they may ask you to explore your material through certain theoretical approaches. More specifically, you may be asked to look at the object’s relationship to ideas about identity, politics, culture, and artistic production during the period in which the work was made or displayed. All of these factors require you to synthesize scholars’ arguments about the materials that you are analyzing. In many cases, you may find little to no research on your specific object. When facing this situation, consider how you can apply scholars’ insights about related materials and the period broadly to your object to form an argument. While we cannot cover all the possibilities here, we’ll highlight a few factors that your instructor may task you with investigating.

Iconography

Papers that ask you to consider iconography may require research on the symbolic role or significance of particular symbols (gestures, objects, etc.). For example, you may need to do some research to understand how pig-like animals are typically represented by the cultural group that made this bottle, the Vicús culture. For the same paper, you would likely research other symbols, notably the bird that forms part of the bottle’s handle, to understand how they relate to one another. This process may involve figuring out how these elements are presented in other artworks and what they mean more broadly.

Artistic style and stylistic period

You may also be asked to compare your object or painting to a particular stylistic category. To determine the typical traits of a style, you may need to hit the library. For example, which period style or stylistic trend does Moreland’s Pigs and Piglets in a Sty belong to? How well does the piece “fit” that particular style? Especially for works that depict the same or similar topics, how might their different styles affect your interpretation? Assignments that ask you to consider style as a factor may require that you do some research on larger historical or cultural trends that influenced the development of a particular style.

Provenance research asks you to find out about the “life” of the object itself. This research can include the circumstances surrounding the work’s production and its later ownership. For the two works discussed in this handout, you might research where these objects were originally displayed and how they ended up in the museum collections in which they now reside. What kind of argument could you develop with this information? For example, you might begin by considering that many bottles and jars resembling the Bottle in the Form of a Pig can be found in various collections of Pre-Columbian art around the world. Where do these objects originate? Do they come from the same community or region?

Patronage study

Prompts that ask you to discuss patronage might ask you to think about how, when, where, and why the patron (the person who commissions or buys the artwork or who supports the artist) acquired the object from the artist. The assignment may ask you to comment on the artist-patron relationship, how the work fit into a broader series of commissions, and why patrons chose particular artists or even particular subjects.

Additional resources

To look up recent articles, ask your librarian about the Art Index, RILA, BHA, and Avery Index. Check out www.lib.unc.edu/art/index.html for further information!

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Adams, Laurie Schneider. 2003. Looking at Art . Upper Saddle River, NJ: Prentice Hall.

Barnet, Sylvan. 2015. A Short Guide to Writing about Art , 11th ed. Upper Saddle River, NJ: Prentice Hall.

Tate Galleries. n.d. “Art Terms.” Accessed November 1, 2020. https://www.tate.org.uk/art/art-terms .

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Visual and Performing Arts Essay

  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment

Visual and performing arts entail arts that artists are chromatic in nature created for conveyance through body and voice. As such, it includes arts that can be presented in forms of drawings, crafts, photography or any type of architecture. This implies that during presentation these forms of arts are accompanied with spoken words, music, dances and other musical instruments. The individuals who perform before the audience could be actors, dancers, magicians, or singers. To enhance creativity and interest of audience, the performers could perform with stage make-up and costumes. Based on these, the enthusiasts of the work contribute to the realization of fan and joy from the performance. In addition, when the artists present live performance before an audience, this form of art is called fine art. Nevertheless, this form of art culminates to visual and performing arts (Laban & Ullmann 2011, p.35). As a result, visual and performing arts are crucial for the participators and the society as a whole.

In my opinion, visual and performing arts entail multiple experiences for the creators, performers and audience members. For a creator, visual and performing arts should be captivating and interesting for the audience to enjoy it. This implies that one needs to adopt creativity and innovation with respect to artistic work. Meanwhile, the performer has to exploit their talents to win the hearts of audience through unique and interesting items. On the other hand, the audience member always anticipated to observe or hear what is fascinating and attractive. Through this act, one is motivated to spend his or her time and money for the arts. This unique expectation and roles of the art members is very crucial and has to be addressed appropriately at each level (Curtis et al. 2012, p.6).

The study of visual and performing arts is very crucial for the success in the industry. Through the knowledge and skills gained, one can be able to identify the evolution of the industry and make projections of audience desires in the future. Based on this notion, creativity and innovation will be stimulated that is bounded within expectations of the audience. As a result, one will flourish, and the industry will grow and expand in the right direction. Similarly, the knowledge gained through the studies enables one to understand the regulation and policies that govern the artistic industry. For this reason, one will be knowledgeable, and contributed in the industry suitably (Laban & Ullmann 2011, p.79).

There are multiple reasons for human creation or participation in the visual and performing arts. Initially, talent and innovation drives the creators in the artistic work. Based on these vital elements, creators venture into the industry to entertain and offer fun to prospective audience. The aftermath of this leads to significant income that allows one to flourish and grow with the growth of the industry. For the participators such as audience and sponsors, they get entertained while contributing to talented individuals (Curtis et al. 2012, p.8). These crucial interconnections lead to the growth of a desirable society that values human contribution.

Visual and performing arts contributions influence immensely our societies. In this case, the artistic works done by creators usually depict the real life situations. In an entertaining manner, they portray what happens in reality. As a result, the audiences gain vital tips of life and ways of handling them. Through the process of projection and reiteration of life experience, people can cope with challenges and learn means of appreciating themselves. Similarly, most artistic work present essential skills that are expected from an ideal society by differentiating what are right from wrong. As a result, a desirable society is realized.

Curtis, D. J., Reid, N., & Ballard, G. (2012). Communicating Ecology Through Art: What Scientists Think. Ecology and Society , 17 (2), 6-8

Laban, R., & Ullmann, L. (2011). Choreutics . Hampshire, UK: Alton.

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What Are the Visual Arts?

  • Art History
  • Architecture

The visual arts are those creations that we can see rather than something like the auditory arts, which we hear. These art forms are extremely diverse, from the artwork that hangs on your wall to the movie you watched last night.

What Types of Art Are Visual Arts?

The visual arts include mediums such as drawing, painting, sculpture, architecture, photography, film, and printmaking. Many of these pieces of art are created to stimulate us through a visual experience. When we look at them, they often provoke a feeling of some sort.

Within the visual arts is a category known as the decorative arts , or craft . This is art that is more utilitarian and has a function but retains an artistic style and still requires talent to create. The decorative arts include ceramics, furniture making, textiles, interior design, jewelry making, metal crafting, and woodworking.

What Are 'The Arts'?

The arts , as a term, has an interesting history. During the Middle Ages , the arts were scholarly, limited to seven categories, and did not involve creating anything for people to look at. They were grammar, rhetoric, dialectic logic, arithmetic, geometry, astronomy, and music.

To further confuse matters, these seven arts were known as the fine arts , in order to distinguish them from the useful arts because only "fine" people—those who did not do manual labor—studied them. Presumably, the useful arts people were too busy being useful to require an education.

At some point in the ensuing centuries, people realized there was a difference between a science and an art. The phrase fine arts came to mean anything that had been created to please the senses. After losing the sciences, the list then included music, dance, opera, and literature, as well as what we think of as the visual arts: painting, sculpture, architecture, and the decorative arts.

That list of fine arts got a little long for some. During the 20th century, the fine arts were split up into further categories.

  • Visual arts (e.g., painting, sculpture)
  • Auditory arts (e.g., music, radio drama)
  • Performance arts (can combine the other categories of arts, but they are performed live, such as theater and dance. Note the plural to distinguish it from performance art , which is performed art that is not theater.)

Visual arts can also be subdivided into graphic arts (those done on a flat surface) and plastic arts (e.g., sculpture).

What Makes Art 'Fine'?

Within the world of the visual arts, people still make distinctions between "fine" art and everything else. It really does get confusing, and it can change, depending on who you're speaking with.

For instance, painting and sculpture are almost automatically classified as fine arts. The decorative arts, which are at times exhibit a finer nature and craftsmanship than some fine arts, are not called "fine."

Additionally, visual artists sometimes refer to themselves (or are referred to by others) as fine artists , as opposed to commercial artists . However, some commercial art is really wonderful—even "fine," some would say.

Because an artist needs to sell art in order to remain a working artist, a strong argument could be made that most art is commercial. Instead, the category of commercial art is typically reserved for art created to sell something else, such as for an advertisement.

This is exactly the kind of wording that puts many people off of art.

It would really simplify matters if we could all just stick with visual, auditory, performance, or literary when we speak of the arts and eliminate fine altogether, but that's now how the art world sees it.

  • Ways of Defining Art
  • What Is Balance in Art and Why Does It Matter?
  • Outline of Art History - Visual Arts Movements from 30,000 BC-400 AD
  • Finding Rhythm in the Visual Arts
  • A List of Ancient Greek Artists
  • Performance Art
  • The Life and Art of Charles Demuth, Precisionist Painter
  • Minimalism or Minimal Art Mid-1960s to the Present
  • The Life and Art of Jenny Holzer, Artist of Text-Based Truisms
  • Why Should I Study Art History?
  • What Is the Definition of 'Medium' in Art?
  • What Is Nonrepresentational Art?
  • Origins and Schools of Abstract Art
  • What Is the Definition of Color in Art?
  • The Definition of Shape in Art
  • What Is Texture in Art?

Seeing Beyond the Obvious: Tips for Writing a Strong Visual Analysis Essay

Art, Philology, and Communication students very often come face to face with the need to write formal analysis essays. One of the varieties is an essay that explores the visual elements of the subject of art. While the structure of a visual analysis paper is not much different from other essays, the content requirements are quite intricate.

There are many different directions for writing a visual analysis essay. Each assignment requires an individual approach, but there are key pillars that you can rely on when writing your work. In this article, we will take a detailed look at all the details of a good visual analysis essay. Moreover, we are about to share tips from professional writers, which will make the process of writing a formal analysis much easier for you.

Visual Analysis Essay Features

A visual analysis essay is based on a detailed study of the selected artistic object. The main task of visual analysis is to highlight the major distinguishing features of a visual image, as well as to carry out a meticulous description of each component and visual characteristics. The purpose of the visual analysis essay is to examine the influence of common visual elements on culture, social life, and direction in the development of art. Sometimes you can find it difficult to understand the requirements for a paper. That’s why professionals of our service can write your lit review in a matter of hours. Also, the analysis of artistic works brings clarity to the overall portrait of the visual display of an entire nation. It’s because artists often portray the realities of their country’s life by depicting history through art.

Persuasive writing in the form of a visual analysis requires the student to have a comprehensive knowledge of the field of study. For this reason, you need to know basic concepts regarding the theoretical aspects of art to conduct a contextual analysis.

The task of such work is not only to briefly describe images or depict elements of the chosen piece of visual art but also to study the historical context in detail. That is, the conditions, prerequisites, visual arguments, and hidden meaning of the masterpiece should be of no less interest to the author than the piece itself.

Elements of a Visual Analysis Essay

Before writing visual analysis essays, art students have to get to know the key components of such works. There is a certain set of art elements that you need to pay attention to analyzing an art piece. They will help build a comprehensive picture of the context and meaning of the work of art.

Composition

Composition is the scheme by which an artist creates his work. When analyzing images, two-dimensional art, you have to pay attention to the visual representation of the central figures, such as the human body in the image. What is at the center of a particular image? What is the significance of this location? What is the first thing that catches your eye? What draws your attention the most in a painting or photograph?

While exploring three-dimensional art for your visual analysis essay, you will have to study sculpture design. The student should allocate the main figures present in the composition and examine in detail their placement within the boundaries of the work.

Elements of design

In the process of writing visual analysis papers, you need to study the basic design elements in detail. Among them, there are color, line, texture, shape, and form. It is this fragment of work that makes up the largest array of information and scientific novelty of your essay. The process of writing a visual analysis essay takes a lot of time and effort. That is why many students prefer to resort to the help of an analytical essay writing service to write a visual analysis essay professionally. You should evaluate design principles as objectively as possible. To conduct such an in-depth analysis, you have to study a large amount of theoretical literature and technical data.

Focal point

The focal point is the central figure of the composition. Study all the visible aspects in detail and calculate the author’s idea to include this data in the visual analysis essay. Which visual element is intended to be the centerpiece of a rhetorical situation?

The cost of the work tells the level of recognition of the artist at the time of the sale of the painting. This is one of the characteristics that allow you to analyze the history of the art piece more for your visual argument essay. Was the artist also famous during his lifetime, or did he become popular only after his death?

The size of the painting itself, as well as the objects and characters in it, is an important element of visual analysis. Study the volume and size of the painting, as well as analyze what meaning the artist concluded on the visual display of the scale.

Symbolic elements

The symbolic objects of the picture are designed to convey the hidden meaning that was laid down by the artist. The analysis of these visual elements will help you understand the prerequisites for writing a work and will also reveal to you the hidden meanings of the artist.

Visual Analysis Essay Outline

It is well known that outlining an essay is an integral part of the writing process. This is necessary to properly organize your thoughts and clearly state them in your work. Visual analysis sticks to a classical five-paragraph essay structure. Due to this essay format, the first paragraph is an introduction, then comes three paragraphs of the body and one paragraph of conclusions.

Start the first paragraph with a thesis statement. This writing technique exists to summarize the main idea of the text and give a brief description of the topic. Also, the visual analysis thesis statement should attract the attention of the reader, intrigue, and interest.

The body part of the painting analysis essay includes three separate paragraphs, each of which presents a detailed description of an idea. When creating your essay outline, plan how you will subdivide your thoughts. Be sure to separate technical detailed analysis from your ideas about the visual object.

The final paragraph of a visual analysis essay sums up what you have written so far. In this section, you should state as concisely as possible the thoughts that you came up with during the visual analysis. There is a working technique for writing essays. You need to write in the last paragraph what you would like the reader to remember the most.

Tips for Analyzing a Sculpture

When analyzing a sculpture, we pay attention not only to the overall composition but also to the historical context of its creation. Sculpture analysis consists of a detailed study of visual images. Let’s look at the following aspects of writing a quality essay:

Start by learning the history of the sculpture. This is considered to be one of the best rhetorical analysis writing tips for college essays. What guided the sculptor when creating this visual rhetoric? In what period of life and work was this work created?

Evaluate the volumes and pay attention to space and lines. What is the general form of the sculpture? Does the sculpture inherit natural motifs, or does it depict something man-made? Is the work dominated by clear lines, or is it prone to randomness? What is the distance between the repetitive elements of the sculpture? Is there a feeling of airiness or, on the contrary, infringement?

Distinguish the role of the light. Did the author try to convey a certain effect with the help of light? Does the light bring the visual argument to the piece? Does chiaroscuro add drama to the work? Does the light help to intertwine opposing elements?

Understand the function. Perhaps the artist intended the sculpture to be a part of a private collection. Does the artwork represent some historical meaning?

Study composition. Who or what is the primary figure of the sculpture? How different elements are combined within the piece?

Tips for Photo Analysis Essay

Photo visual analysis also consists in studying the components of the portrait itself and analyzing the visual arguments and the background of its creation. It is very important to take a complex approach to the issue and make the work as comprehensive as possible.

The exposure. What is the range of light in the photo? Is the portrait overexposed or darkened?Did the author put special meaning into this visual display?

The skyline. Was the photo taken parallel to the ground or at a certain angle? Why did the author decide to shift the horizon line?

The key figures. Is there a key element in the photographic composition? Is the central figure one or several? Who or what is the center of the composition?

The texture. Is the photo clear and sharp, or smooth and hazy? Is there graininess in the photo? Was the graininess added during processing, or is it inherent in the basic settings of the camera?

The colors. What color is the photo taken in? Is the photo color black and white? Did the author want to achieve a certain effect with the play of color?

How to Write a Visual Analysis Paper

As we have already mentioned, writing a visual analysis requires analyzing visual arguments, considerable preparation, and theoretical knowledge in the field of art. And although the process of writing a critical analysis essay is quite time-consuming and energy-intensive, this is undoubtedly an interesting task to complete. Let’s summarize and find out how to write an essay on visual analysis.

First of all, always start by creating an outline of your visual analysis essay. Not only will this help you structure your ideas, but it will also point out flaws in the composition of your essay. Also, don’t forget to pay attention to the thesis statement, which is designed to grab the reader’s attention and state the main idea of the analysis essay.

Start by studying art history before moving on to analyze different visual elements. Carrying out a historical analysis to understand the origins of creative work will lead to a better understanding of the purpose and idea of the work.

When you write a visual analysis, you should make sure to include your personal opinion . Your fresh thou on famous paintings can open up a new audience’s perception of well-known masterpieces.

Never forget, the same approach in the analysis may be suitable for the study of classical painting and be completely inappropriate for modern one. Artists of different trends use actual lines and textures in different ways. Somewhere the smears are clear and graphic, and somewhere soft and weightless. Select study methods depending on the characteristics of a particular work or author .

Visual Analysis Essay Topics Ideas

Visual analysis essays, for sure, are one of the most difficult and interesting forms of rhetorical analysis in college writing. The art world provides us with a huge variety of topics and directions that require study. Here we list some of the most recent and relevant topics for writing your visual analysis essay.

  • Analyzing the use of color in Vincent van Gogh’s “Starry Night”
  • The symbolism of the mirror in Diego Velázquez’s “Las Meninas”
  • The political and social commentary in Banksy’s street art
  • Analyzing the use of light and shadow in Caravaggio’s paintings
  • The cultural significance of Frida Kahlo’s self-portraits
  • The emotional impact of Edvard Munch’s “The Scream”
  • The use of perspective in Leonardo da Vinci’s “The Last Supper”
  • Analyzing the portrayal of women in Gustav Klimt’s “The Kiss”
  • The use of negative space in the minimalist art of Agnes Martin
  • The visual representation of power in propaganda posters from World War II

Example of Visual Analysis Essay

And yet, no matter how much we explain to you the theoretical aspects of writing an essay on visual analysis, it is always better to see something on your own. Let’s study together an example of such an essay and consider how different concepts were combined into this work.

Here’s an example of a Visual Analysis Essay on Jean-Michel Basquiat’s painting “Dinosaur”:

Jean-Michel Basquiat’s painting “Dinosaur” is a powerful work of art that combines various elements to create a stunning visual experience. The painting, which was created in 1983, features a large dinosaur-like creature in the center of the canvas. The creature is depicted in Basquiat’s signature style, with bold, black lines and vibrant colors. At first glance, the dinosaur appears to be the focal point of the painting. However, upon closer inspection, it becomes clear that there are many other elements at play. The background of the painting is a chaotic mixture of different colors and shapes, which gives the impression of movement and energy. The various shapes and lines seem to be swirling around the dinosaur, as if it is the center of a vortex. One of the most striking features of the painting is the way that Basquiat has incorporated text into the composition. The word “dinosaur” is written in large, bold letters at the top of the painting. In addition, there are many other words and phrases scattered throughout the canvas, including “skeletons”, “wings”, and “teeth”. These words add an extra layer of meaning to the painting, suggesting that the dinosaur represents something more than just a prehistoric creature. One possible interpretation of the painting is that it is a commentary on the nature of power and dominance. The dinosaur, with its large size and fierce appearance, represents those who hold power over others. The chaotic background of the painting, with its swirling lines and shapes, could represent the chaos and confusion that often accompany the exercise of power. The words and phrases scattered throughout the canvas could be seen as further commentary on the subject, highlighting the various aspects of power and dominance. Overall, Basquiat’s painting “Dinosaur” is a complex and multi-layered work of art that invites viewers to contemplate its meaning and significance. Through its use of bold lines, vibrant colors, and provocative text, the painting challenges us to think deeply about the nature of power, dominance, and the human condition.

Bottom Line

Students often have to keep in mind a large number of requirements for a visual analysis essay. Sometimes it is very difficult to concentrate, and there is not enough time and energy to write a paper. Remember that experienced specialists are always ready to help you. We hope this article has become useful for you, and we wish you success in writing a visual analysis essay!

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Art makes society: an introductory visual essay

  • Cite this article
  • https://doi.org/10.1080/21500894.2013.782334

Introduction: art is doing, not viewing!

Art as material culture, art as action, conclusions, notes on contributors, acknowledgements.

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In this visual essay that serves as an introduction to the set of articles presented in this issue, we illustrate four ways that art makes society. We adopt a stance informed by recent perspectives on material culture, moving away from thinking about art purely in aesthetic terms, instead asking how art objects have significance in particular cultural and social contexts. Arguing that art is participatory as well as visually affecting, we first suggest that art creates sites of activity for shared interaction. Second, we discuss the varied ways that people use art to create and assert representational models for social relations. Third, we consider the varied roles of art as cultural capital, marking out members of society through shared forms of knowledge or access to art. Finally, we document the ways that art serves as a medium of exclusion and as a means for resisting authority or challenging power relations. We highlight the layered meanings inherent in many artworks.

  • material culture
  • performance
  • social relations
  • archaeology

Anthropological perspectives on art have changed radically in the last three decades. In the modern West, ‘art’ has traditionally been understood as a form of high culture, participated in through norms of connoisseurship, patronage, and individual expression. Images and objects have been primarily seen as things to view, set apart in museums, galleries, and other public places. Archaeologists and anthropologists have traditionally treated art in a parallel way, as symbolic expressions of meanings and values. In such an approach, scholars viewed art with the aim of interpreting (or decoding) an act of communication expressed in conventional symbolic forms.

Recently, however, scholars in both anthropology and the various disciplines focused on art studies have expressed scepticism that such a perspective can encompass the realities of art as it is experienced, thought about, and engaged with, both in Western settings and in the wider world. In art studies, a material turn has foregrounded the presence of objects more than their interpretation (Moxey Citation 2008 ). Anthropologists argue that concepts of the uniqueness of artworks, for example, may be emphasised more in the West than elsewhere. In line with developments in material culture theory (Miller Citation 2005 ; Tilley Citation 1999 ; Tilley et al. Citation 2006 ), art is now seen more in terms of its participation, engagement, and actions with people, rather than simply as objects and images to be passively viewed (Gell Citation 1998 ; Morphy and Perkins Citation 2006 ).

Regarding art as a behaviour – an instance of ‘making special’ – shifts the emphasis from the modernist's view of art as object or quality or the postmodernist's view of it as text or commodity to the activity itself (the making or doing and appreciating), which is what it is in many pre-modern societies where the object is essentially an occasion for or an accoutrement to ceremonial participation … (Dissanayake Citation 1995 , 223)

In this introduction to the special issue ‘Art makes society’, we explore the implications of this approach. We do not consider the theoretical arguments in depth, but instead illustrate with examples the range of ways that art helps to constitute social relations. Our aim is to provide a general context for the articles which make up this issue.

Writing as archaeologists and anthropologists exploring a topic which stands at the crossroads of many fields, we wish to position ourselves clearly. One goal of the contributors to this issue is simply to provoke archaeologists and anthropologists to think about art in relation to societal dynamics. In response to doubts about the relevance of a traditional, Western category of ‘art’ for the understanding of other cultures, many anthropologists have abandoned the term altogether in favour of a focus on material culture. Exceptions are anthropologists working at the interface of Western and non-Western cultures, who ask how the specifically Western conceptions of art are used in appropriating and commodifying indigenous creations (Küchler Citation 1988 ; Marcus and Myers Citation 1995 ; Thomas Citation 1991 ). Archaeologists generally follow suit. As a consequence, art is left untheorised, except through a semiotic/representationalist paradigm that limits what we can do, beyond trying – often fruitlessly and usually contentiously – to interpret the content. If instead we acknowledge that art is material culture with specific properties and capacities, we can understand much more. Looking beyond the disciplinary boundaries of archaeology and anthropology, we also recognise important theoretical developments in fields such as art history and visual culture studies. The movement towards regarding the art object as influential through its presence and material qualities (Moxey Citation 2008 ) is parallel to the material turn happening across the humanities and social sciences more broadly, an art-theory cognate to ‘thing theory’ in literature (Brown Citation 2001 ) and approaches to materiality in anthropology (Miller Citation 2005 ). Indeed, since these themes are already commonly explored in the archaeological literature, we see great potential for studies of art to open up a rich dialogue across disciplines.

The shift in perspective described above is intertwined with broader transformations in anthropological approaches to art. Some of the impact of art certainly derives from its aesthetic properties; for example, in ritual, emotional impacts may derive in part from the beauty or tactility of the objects or aspects of performance, or from the virtuosity displayed by an artisan (DeMarrais Citation 2013 ). In most cultures, some objects are fashioned with effort and skill to create a strong aesthetic impression (Coote Citation 1992 ; Morphy and Perkins Citation 2006 ); the natural world similarly has aesthetic qualities that inspire artists as well as viewers. At the same time, anthropologists have traditionally and rightly been cautious about imposing a high culture, aesthetic view of ‘art’ on non-Western peoples and, indeed, on European works before the Renaissance. The category of ‘art’ is often problematic, as ethnographers have repeatedly demonstrated (Gell Citation 1998 ; Layton Citation 1991 ; Myers Citation 1991 ). As Appadurai ( Citation 1986 ) pointed out over 25 years ago, an object's significance is as dependent on its cultural context and history as on its intrinsic properties. Indigenous ‘art’ often operated within completely different frames from those which Westerners habitually impose on things designated as art. An excellent example is Küchler's (1988) study of Malanggan statues, which were never intended to last. Although Western collectors treat the statues as art, purchasing them for display in museums, the statues were meant to decay, with the making of the statue serving to cement and to secure the memory of the deceased. Thus, the things archaeologists and anthropologists understand as ‘art’ include images and objects produced for uses that range well beyond what ‘art’ does in our own society. Further examples include numerous medieval paintings framing ritual settings (as altarpieces for example), the sculptures of Classical Antiquity that became objects of veneration, and much prehistoric and non-Western rock art executed as acts of participation with perhaps little concern for creating permanently visible or lasting designs (Fowles and Arterberry Citation 2013 ).

… These boards are richly carved and painted, and they are the first thing that the Trobrianders’ overseas exchange partners get to see when the Trobriand flotilla arrives on their shores, before exchange operations get under way. The purpose of these beautiful carvings is to demoralize the opposition … Neither the Trobrianders nor their exchange partners operate a category of ‘art’ as such; from their point of view the efficacy of these boards stems from the powerful magical associations they have … (Gell Citation 1998 , 69)

As both Gell ( Citation 1998 ) and Dissanayake ( Citation 1995 ) have argued, from different starting points, the visibility of the objects, their social effects, and their distinctiveness (often indicated by the time and effort put into their making) reveal that these objects were intended to have an impact.

In this collection of papers, in line with ongoing theoretical debate, contributors emphasise not aesthetic qualities per se , but the material realities of art (objects and images) in their social contexts. If art is seen as (visual) material culture, we need to look past approaches to art as meaning, as symbols and as representation (and beyond aesthetics) to consider how art – as material culture – has direct and lasting influences on human beings. Contributors explore how art mediates power relations, establishes ideational realms, as well as influencing the routine encounters and engagements of everyday life. Similarly, art – as material culture –has political significance, expressed in varied ways, often tied to the acquisition and circulation of desired objects by the powerful (Helms Citation 1992 ). While art can be displayed or used in rituals to generate consensus (DeMarrais Citation 2011 ), contributors to this collection also explore cases in which the shared act of making art may generate new social ties or reinforce sentiments of solidarity (Fowles and Arterberry Citation 2013 ). Art can innovate, express cosmological themes, engage with a narrative, or re-work elements of an existing cultural tradition. All of these effects are elements of the way art facilitates social action and agency, rather than remaining a passive object of viewership.

In understanding art as action, the question we ask is: What does an (art) object do, and how? The interpretative movement involves recognising that what we call art is a form of material culture intended to have specific social effects. To examine its material and design characteristics is to begin to understand how it worked. In the following section, we consider the implications of an approach to art as action.

To the extent that art grows out of performance and participation, it involves a sequence of gestures that may draw groups of people together. In this way, art may constitute a group of participants, involve them in making it or using it in ritual and other ways. These social activities will frame art for discussion or reaction as well as, in some cases, involve viewing by an audience. These approaches to art are distinct from recent conventions invoking a solitary artist producing work for the museum or gallery wall.

In modern society, art allows people to ‘remake themselves and their worlds, while commenting on their values and beliefs’ (from the World Art website, http://www.tandfonline.com/action/aboutThisJournal?show=aimsScope&journalCode=rwor20 ). Archaeologists, of course, rarely have access to thought processes; however, the range and diversity of art from past societies is, in our view, testament to the importance of this ongoing ‘commentary’ among human beings. The archaeological record contains not only the objects and images (‘art’) of past societies, but also the locations where they were made, displayed, or used. Further insights come from art that decorated buildings, was erected as monuments, or made visible in other settings in which fixed objects or images are found. The scale, visibility, and accessibility of these objects and images are further sources of information about their cultural significance.

In the rest of this essay, we present a range of examples to consider the varied ways in which art makes society. We consider: (1) the ways art can frame a setting; (2) art as participation; (3) art as representational models for social relations; and (4) art as a medium for exclusion or resistance.

Art creates sites of activity

Art establishes settings for action, framing architectural or open air spaces used for gatherings, public events, or collective action. Large-scale or monumental installations, such as memorials, create sites for the re-enactment of shared memories. Visual art can help to create a ritual setting by setting it apart, distinguishing ritual space from quotidian contexts; art may also help to set the scene through references to liturgical narratives. At a more intimate scale, a framed reproduction of an Impressionist painting in a doctor's waiting room can establish an unthreatening atmosphere of middle-of-the-road gentility to comfort anxious patients.

In acts of monumentalisation, people deploy large-scale artworks to create settings in which group memory is established and experienced. Often, as is the case with war memorials, these settings involve rites of commemoration ( Figure 1 ). On other occasions, memories may actually be created or invented through the art, as in the African Burial Ground monument in New York City.

Figure 1.  Ypres, Belgium: memorial arch for British war dead of World War I. The walls are covered with the names of the dead, in a form of textual art; note space for ceremonial assembly within monument. Photo: J. Farr.

Figure 1.  Ypres, Belgium: memorial arch for British war dead of World War I. The walls are covered with the names of the dead, in a form of textual art; note space for ceremonial assembly within monument. Photo: J. Farr.

Large-scale art framing a ritual setting is visible in Figure 2 , a rock art panel from the American Southwest. These murals were widely distributed and highly visible; this image of San Juan anthropomorphs was pecked into an outcrop in Butler Wash (south-eastern Utah) during the Basketmaker II Period (AD 50–500). It shows a central figure who is ‘life-size’ (about 5 feet tall) flanked by additional figures wearing ritual adornments and headdresses. Rock art panels were often created at open-air sites, near locations used for autumn gatherings for ‘… exchange of marriage partners, trading, gaming … and political maneuvering among shamans’ (Robins and Hays-Gilpin Citation 2000 , 234). Rock art was highly visible and public, created on alcove walls, cliffs or on boulders near water sources. Reuse of some locations is indicated by the crowding of images or superimposition, suggesting ongoing modification (Charles and Cole Citation 2006 , 194).

Figure 2.  Prehistoric rock art panel, Basketmaker II period, AD 50–500, Butler Wash, Utah. Photo: Robert Mark and Evelyn Billo of Rupestrian CyberServices.

Figure 2.  Prehistoric rock art panel, Basketmaker II period, AD 50–500, Butler Wash, Utah. Photo: Robert Mark and Evelyn Billo of Rupestrian CyberServices.

‘Decorative’ rather than political or ritual art is far from unknown in the ancient world, as in the famous frescoes and mosaics from Roman Pompeii ( Figure 3 ). While ancient people no doubt took aesthetic pleasure in such settings, we cannot simply regard them as ‘art for art's sake’ in the modern sense; much as in the example of paintings in a doctor's waiting room, the choice of content, style and placement for such imagery – whether theological and mythological, naturalistic or erotic, or geometrical – may have helped create appropriate spaces for particular activities or social relationships.

Figure 3.  Decorative frescos and mosaics in a bedroom from the Villa of P. Fannius Synistor, Pompeii, Italy, first century AD. The Metropolitan Museum of Art, Rogers Fund, 1903 (03.14.13a-g), photographed by Schecter Lee. Image: © Metropolitan Museum of Art.

Figure 3.  Decorative frescos and mosaics in a bedroom from the Villa of P. Fannius Synistor, Pompeii, Italy, first century AD. The Metropolitan Museum of Art, Rogers Fund, 1903 (03.14.13a-g), photographed by Schecter Lee. Image: © Metropolitan Museum of Art.

Art is participatory

Art often invites participation, creating a focus or medium for relational action (Fowles and Arterberry Citation 2013 ). Adornment of the body through use of masks, costumes, body paintings, or tattoos transforms the body temporarily or permanently, while drawing attention. Figure 4 shows a mask from the Torres Strait. Made from turtleshell, wood, feathers, coconut fibre, resin, shell, and paint, this mask not only demonstrates the skills with which ritual adornments were produced, but also reminds us of the dramatic impressions they likely generated when worn. Masks are quintessentially participatory art; they enrol people into temporary assemblages of people and artifice, or create composite, living moments of altered realities.

Figure 4.  Mask, Torres Strait, nineteenth century. The Metropolitan Museum of Art, The Michael C. Rockefeller Memorial Collection, Purchase, Nelson A. Rockefeller Gift, 1967 (1978.412.1510). Image: © Metropolitan Museum of Art.

Figure 4.  Mask, Torres Strait, nineteenth century. The Metropolitan Museum of Art, The Michael C. Rockefeller Memorial Collection, Purchase, Nelson A. Rockefeller Gift, 1967 (1978.412.1510). Image: © Metropolitan Museum of Art.

Beyond specific events, the wearing of badges, insignia, or regalia in daily life also generates shared identities, marking out individuals as members of groups. Figure 5 shows a pilgrim badge from England, worn to display the pilgrim's active participation in pilgrimage and his or her wider affiliation with Christianity. Such forms of dress not only allowed people to objectify and to categorise themselves; they also enmeshed others in political relations such as colonialism (Loren Citation 2013 ).

Figure 5.  Pilgrim badge, England, fourteenth century. British Museum 1898,0720.1. Image: © The British Museum.

Figure 5.  Pilgrim badge, England, fourteenth century. British Museum 1898,0720.1. Image: © The British Museum.

In addition, the making or using of art objects or images may involve multiple participants, who forge bonds of solidarity through shared activities. The making of the art may be as (or more) important as the final product, seen for example in the collective endeavour of sewing a handmade quilt. Handprints attesting presence and participation are among the oldest motifs in human art, occurring in Palaeolithic painted caves. Around the world, rock art often consists of repeated motifs, surprisingly inconspicuous and sometimes ephemeral, which may result from gestures that comprised parts of a performed narrative of some kind. In modern settings, graffiti can attest to a human wish to assert one's presence. Figure 6a shows a monument marking the location where Garibaldi, hero of the Italian Risorgimento , was wounded in a minor skirmish; Figure 6b shows graffiti applied by school children during a visit to the site. The epigraphs, all along the lines of ‘Peppe loves Maria’, convey anything but the patriotic sentiments that the monument is supposed to evoke, but they do attest participation in the spirit of a school trip.

Figure 6a.  Garibaldi monument, Aspromonte, Calabria, Italy: monument. Photo: J. Robb.

Figure 6a.  Garibaldi monument, Aspromonte, Calabria, Italy: monument. Photo: J. Robb.

Figure 6b.  Garibaldi monument, Aspromonte, Calabria, Italy: school-child graffiti on base of monument. Photo: J. Robb.

Figure 6b.  Garibaldi monument, Aspromonte, Calabria, Italy: school-child graffiti on base of monument. Photo: J. Robb.

In archaeological settings, decorated pottery was often used to distinguish feasts as special events. In northwest Argentina, libation vessels decorated with modelled figures of animals are common in sites of the Regional Developments Period (AD 950–1430). Figure 7 shows a libation bowl; adorned with a feline head at one end, the bowl has an opening on the opposite side to facilitate drinking of its contents. More generally, the sharing of food and drink in ritual settings helps to sustain social ties; in the south Andes, the use of animal depictions probably also referenced shamanic or cult activity.

Figure 7.  Prehispanic libation bowl with feline head, Regional Developments Period, AD 950–1430, northern Calchaquí Valley, Argentina. Photo: E. DeMarrais.

Figure 7.  Prehispanic libation bowl with feline head, Regional Developments Period, AD 950–1430, northern Calchaquí Valley, Argentina. Photo: E. DeMarrais.

Finally, some art objects require considerable expertise or skill to make but are consumed or destroyed during their intended use. Malanggan objects, mentioned above, are excellent examples since they are implicated in forging memory. Other art objects whose appropriate use involves destruction include Mexican piñatas, elaborately decorated wedding cakes, ritually punctured Mimbres bowls of the American Southwest, and ‘Celtic’ metalwork deposited as votives in rivers and bogs. As a further archaeological example, the earliest clay figurines, made during the Palaeolithic of Central Europe, may have been ‘action art’ intended to explode dramatically when placed in a fire (Farbstein Citation 2013 ).

Art creates representational models for social relations

Art frequently represents social relations. Over time, images are internalised as people absorb cues that guide behaviour and ensure conduct appropriate to a given social setting. Bourdieu's ( Citation 1977 ) insightful analysis of habitus made clear that children and others learn by doing (and by observing others), rather than through direct instruction. Since art objects are often lasting, durable, and visible, they reinforce a vision of ‘the way things are’ that may be difficult to contest. This dynamic encompasses varied aspects of identity and social conduct as prescribed by gender, age, social position, or ritual status. Many images are ideologically loaded, such as the Greek red-figure drinking cup in Figure 8 , which inculcates the privileged position of males, depicted here sharing drink in the ritualised male-only setting of a symposium.

Figure 8.  Greek red-figure cup with scene of male bonding in ritualised drinking at symposium, Vulci, Italy. British Museum 1836,0224.212. Image: © The British Museum.

Figure 8.  Greek red-figure cup with scene of male bonding in ritualised drinking at symposium, Vulci, Italy. British Museum 1836,0224.212. Image: © The British Museum.

Even more common is the commissioning of richly detailed and aesthetically pleasing art objects, made from rare materials by skilled artisans, to legitimate the privileged position of elites. Veblen's ( Citation 1899 ) insightful comments about conspicuous consumption resonate particularly well with the crafts produced for elites in many archaic states, including those of coastal Peru before the Incas. Figure 9 shows an image in silver of a ruler seated on a throne, its iconographic theme of hierarchy meshing seamlessly with the use of privileged materials such as rare metals and the virtuosic skill of Chimu artisans.

Figure 9.  Silver ‘throne vessel’ depicting hierarchical group, fifteenth century, Chimu, Peru. The Metropolitan Museum of Art, The Michael C. Rockefeller Memorial Collection, Gift of Nelson A. Rockefeller, 1969 (1978.412.170). Image: © Metropolitan Museum of Art.

Figure 9.  Silver ‘throne vessel’ depicting hierarchical group, fifteenth century, Chimu, Peru. The Metropolitan Museum of Art, The Michael C. Rockefeller Memorial Collection, Gift of Nelson A. Rockefeller, 1969 (1978.412.170). Image: © Metropolitan Museum of Art.

Art is also almost always concerned with the wider social group, promoting ideas about the nature of the collectivity through representation (temporary or lasting) or by inviting participation in an event (a rite, a moment of creative activity, or a shared experience of viewing and appreciating) (DeMarrais Citation 2011 ). Figure 10 shows La Venta Offering 4 from pre-Hispanic lowland Mexico, shown here during its excavation, rightly famous for its revealing insight into Olmec social relations and ritual. Like many other works of art from around the world, it represents a moment when people are assembled to create a group, highlighting an idealised collectivity as a model for social participation. Spielmann ( Citation 2013 ) devotes considerable attention to this potential role for art, as part of ritual, in generating cohesion among Hopewell villages and for bolstering the claims of ritual specialists.

Figure 10.  La Venta Offering 4, Mexico, showing a leader conducting a group ritual, Olmec, Formative Period. Photo: John Clark and Pierre Agrinier.

Figure 10.  La Venta Offering 4, Mexico, showing a leader conducting a group ritual, Olmec, Formative Period. Photo: John Clark and Pierre Agrinier.

Art as cultural capital

Art also represents cultural capital – concentrated, privileged access to items of value. In this sense, art can be a vocabulary for the shared habitus of members of the same social class, a tangible yet dynamic means for relating or dividing groups. This may often be simply through shared styles or ways of doing things. Farbstein ( Citation 2013 ), for example, shows how small prehistoric communities creatively formulated different artistic representations as part of creating local networks of shared identity.

In class-stratified societies or power-laden colonial relations, art has the capacity to unite, divide, or position people (Bourdieu Citation 1984 ), since not all people are equally able to decode or to appreciate art and since art may be used to encode values privileging dominant groups. Herring ( Citation 2013 ) eloquently traces the ways that Andean art has been appropriated, and misunderstood, in the unfolding discourses of Western Modernist art history. Architectural styles provide a particularly prominent way of asserting cultural capital; in recent European and American history, for example, there have been two architectures of power: the Classical and the Gothic. Both were deliberately revived and reworked to be widely used in public buildings of the eighteenth and nineteenth centuries ( Figure 11 ), asserting institutional legitimacy by evoking the imagined splendours of a Classical or medieval past.

Figure 11.  Senate House, University of Cambridge (1730): as on many university campuses the Classical columns and façade proclaim the university's role as heir of ancient Greek civilisation, as well as partaking in a more general architectural aesthetic of power. Photo: J. Robb.

Figure 11.  Senate House, University of Cambridge (1730): as on many university campuses the Classical columns and façade proclaim the university's role as heir of ancient Greek civilisation, as well as partaking in a more general architectural aesthetic of power. Photo: J. Robb.

Maya art is similarly well-known for evoking a world of privilege and power surrounding elites and their entourages. Evidence increasingly suggests that Maya elites were in some cases also the artisans. Inomata argues that craft production by elites during the Classic Period ‘… was at once a highly political act closely tied to power and an expression of elites ascribing to cultural and aesthetic values’ ( Citation 2007 , 137). He suggests that the willingness of high-status individuals to engage in demanding craft production work is evidence of their commitment to cultural ideals. Figure 12 shows a relief panel depicting a ruler in full regalia. Both the personae represented and the creation, control and use of such objects tied high status people to a world of symbolic capital. Virtually all ancient civilisations, from the Egyptians through the Incas, engaged in a similar materialisation of the cultural capital of their rulers in large-scale or finely-worked art.

Figure 12.  Classic Maya relief with enthroned ruler. The Metropolitan Museum of Art, The Michael C. Rockefeller Memorial Collection, Bequest of Nelson A. Rockefeller, 1979 (1979.206.1047). Image: © Metropolitan Museum of Art.

Figure 12.  Classic Maya relief with enthroned ruler. The Metropolitan Museum of Art, The Michael C. Rockefeller Memorial Collection, Bequest of Nelson A. Rockefeller, 1979 (1979.206.1047). Image: © Metropolitan Museum of Art.

Art as a medium of exclusion, resistance, or layered meanings

Art does not simply present and reinforce dominant ideologies or assert social models; it may contain hidden, layered, or contested messages or meanings. Likewise, the knowledge asserted in (or by) an artwork may be contested. For example, Brumfiel ( Citation 1996 ) provides a compelling case that healthy-looking, standing female figurines, produced by local communities in the Aztec hinterland, were intentional forms of alternative art, produced in response to negative depictions of women (often shown dismembered or kneeling in submission) promulgated as part of the Aztec imperial ideology.

Arts of protest and resistance are two manifestations of this phenomenon. Both may be expressed through unsanctioned, counter-authoritarian genres. The graffiti example above seems innocent of political critique, but graffiti and defacement often express political sentiments. The spray can may be an ubiquitous tool for contemporary dissent, and sometimes this contestation of meaning is intentionally foregrounded in art. In a recent article on the BBC website, the artist Antony Gormley described his experience of erecting an early sculpture of a life-size human figure in Londonderry, Northern Ireland in 1987, during the Troubles, a time of often violent political conflict (McCann Citation 2011 ). Intending his work to be ‘a poultice, and a benign piece that related to the feelings of the people in that place and their situation’, he remembers the vigorous attack on the work as it was being placed in the ground. ‘They were throwing stones and sticks and then spitting on the sculpture. The sculpture came over the top dripping with saliva, the missiles kept coming.’ The work was eventually doused in petrol and set alight. Gormley continues, ‘This was excellent. This was the work as poultice throwing violence and evil onto itself that would otherwise be experienced in other ways.’

Moreover, art allows ambiguity, or layers of interpretation, that facilitate multiple understandings, as explored in Robinson's article ( Citation 2013 ) on the significance of graffiti in Barcelona. Ambiguous or multi-layered imagery is common in the European medieval period, for instance, where images may express visual puns. An artist might playfully portray himself (or others) in mythological or Biblical scenes in a manner undetectable to those unfamiliar with his visage, giving the work both public and personal significance. Medieval manuscript illuminations and woodcarvings often show obscene or grotesque imagery in the margins of sacred texts or settings. For instance, underneath a carved church seat from King's Lynn, England, lurk two grylluses ( Figure 13 ), imaginary creatures thought to embody humans’ baser instincts, a suggestion underlined by their ambiguously phallic noses and by their intended proximity to churchgoers’ backsides. Is this the illustration of an obscure theological text? Satire? Permissible playfulness? The answer may have been as ambiguous to medieval people as it remains to us.

Figure 13.  Hidden misericord imagery on the bottom of a carved wooden church seat, King's Lynn, England, fourteenth century. Victoria and Albert Museum W.7-1921. Image: © Victoria and Albert Museum.

Figure 13.  Hidden misericord imagery on the bottom of a carved wooden church seat, King's Lynn, England, fourteenth century. Victoria and Albert Museum W.7-1921. Image: © Victoria and Albert Museum.

We have argued, through examples from past and present, that art is deeply embedded in everyday life as well as integral to special occasions of ritual, political or biographical importance. As one would expect from a profoundly varied phenomenon, no single explanation can encompass the diverse ways that art establishes, sustains, or transforms social relations. Through its making, using, and display, art helps people share underlying understandings of the world, allows individuals and groups to create and express values, to assert social capital, and – finally – art creates venues and media for the performance of identities and social relations. In the collected articles of this issue, contributors illustrate these varied perspectives; the case studies range across world archaeology from Palaeolithic to historic periods.

Elizabeth DeMarrais and John Robb teach archaeology in the Division of Archaeology, University of Cambridge. Working in the Americas and Europe, respectively, they share broad interests in art, material culture, theory and social relations in the past. Two years ago, they established a Material Culture Laboratory to provide a setting for students and researchers interested in theory and material culture to meet and to exchange ideas in an interdisciplinary setting. The current collection of papers was initially presented as part of a symposium entitled ‘Art Makes Society’, organised for the Society for American Archaeology meeting in April 2012, in Memphis, TN, USA.

We are grateful to John Clark and Pierre Agrinier for permission to use Figure 10 , to Johanna Farr for the use of Figure 1 , and to Robert Mark and Evelyn Billo of Rupestrian CyberServices for use of Figure 2 . We thank The British Museum, The Metropolitan Museum of Art and The Victoria and Albert Museum for use of varied images as noted in the captions, and the two anonymous reviewers for their thoughtful comments. We thank George Lau and Veronica Sekules for their editorial oversight and helpful comments.

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