what makes a successful presentation

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

Tell a story they can't ignore these 10 tips will teach you how, 3 stand-out professional bio examples to inspire your own, how to make a presentation interactive and exciting, reading the room gives you an edge — no matter who you're talking to, how to write a speech that your audience remembers, your guide to what storytelling is and how to be a good storyteller, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, similar articles, how to pitch ideas: 8 tips to captivate any audience, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, how to not be nervous for a presentation — 13 tips that work (really), 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

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How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

Dominika Krukowska

12 minute read

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.

Grab a template and turn presentation woes into wows!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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• Presentation Skills

Captivating Presentations: Techniques to Engage and Retain Your Audience

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Anyone can make a simple, boring presentation. However, the problem with these presentations is that they are bland, and often audiences lose interest before you even get to the main topic.

Making a solid, exciting presentation is a process that consists of two main parts. First, you need to get the attention of your audience. And second, once you have their attention, you have to keep it.

Both parts should be given equal consideration when you are preparing your presentation. They are both equally important, and both should be carefully planned. In this article, we will give the best do’s and don'ts to make a captivating and engaging presentation that holds your audiences’ interest.

What Makes a Good Presentation?

Preparing a high-quality presentation is about having a good-looking display and having the right attitude.

Speaking with confidence and a clear and loud tone are just some things that instantly result in a respect for the presenter from the audience.

A simple yet informative, creative, but not too flashy, visual display is a must to go along with your words.

Skills You Need has many other articles related to presenting . Once you’ve finished reading this one, check them out.

Cooperation and Helping Your Audience

Every teacher you ask will tell you that they are aware that their students do not pay attention in class 100% of the time.

The same applies to presentations. Find methods that you can use to help your audience stay focused.

Try to provide some sort of pamphlet or flyer that your viewers can use to follow along. The contents of your brochure should have a compressed version of all the points you are covering, as well as a short FAQ area. You can find many free flyer templates online to use to create yours.

Ways to Create a More Visually Captivating Presentation

Minimize text on slides.

One of the critical mistakes to avoid is overcrowding your slides with text. Remember, your audience will find it challenging to read lengthy paragraphs while simultaneously listening to your presentation. To address this, limit the text displayed on each slide to one or two concise sentences.

Embrace Visual Stimulations

To enhance the visual appeal of your presentation, make ample use of images and graphics. Visuals can effectively convey information and concepts, capturing your audience's attention.

Incorporate relevant images, diagrams, charts , or infographics that support your message and help communicate complex ideas more easily.

Simplify and Highlight Key Points

Focus on simplifying your content and highlighting the key points you want to convey. Use bullet points or numbered lists to break down information into bite-sized, easily digestible chunks.

By simplifying your content, your audience can absorb and retain information more effectively.

The Attitude of the Presenter

The presenter's attitude is the most important of all the topics mentioned in this article, even if everything we discussed so far in your presentation is perfect.

Suppose you don’t have a charismatic, passionate, and exciting presenter. You are missing out on having the best presentation possible.

Let's go over a few characteristics of the ideal presenter.

Confidence: A speaker who is confident in what he is saying will do a better job than someone who knows everything about a topic but doesn’t have the confidence to share it.

Communication: The ability to convey information in a clear, understandable fashion is vital for anyone who wants to capture their audience's attention.

Good Stage Presence: A presenter who is stiff and doesn’t move much will pale compared to an energetic one that uses movements, gestures, and intonation. Energetic delivery with passion can often make even the most boring lecture/topic seem attractive to an audience.

Know Your Audience : No matter how good a job you do, if you are trying to explain a topic on the economy to a group of children. Using fancy big words won’t do you any good. You have to know and anticipate your viewers and adjust your topic's content to their level of intellect.

Getting the Attention of Your Audience

Have you ever heard someone say that first impressions are the most important? Well, this saying is famous for a reason. It’s because they are. The first impression you leave on an audience will set the tone of the whole event.

Therefore, it is essential to put great focus on your introduction. Let’s talk about the two most important aspects of the first impression.

1. The Visual Part

Just as we mentioned before, if the first thing that an audience member sees is a paragraph of text, be sure that no one will pay attention from that point on.

The design of the slides is a vital aspect. As a suggestion, you can add multimedia to enhance the experience.

Another suggestion is to maintain formality and dress appropriately depending on the circumstances of your presentation.

2. The Psychological Connection

Your demeanor, eagerness, and self-assurance are crucially necessary. Bringing a positive and passionate mindset to the presentation helps to create an attractive ambiance that captures the attention of the audience.

The audience is more likely to pay attention to you during your display if they sense that you care about them and are interested in what you have to say.

Maintaining The Audiences Attention

Sustaining the focus of your audience is an essential aspect of presenting. It ensures the success of your presentation's primary goal, ensuring your message is effectively conveyed and received.

An orator can do this in three different ways:

1. By Providing Engaging Content

Providing interesting and relevant material is essential to keep people's interest. Get their attention immediately by engaging them with a story , anecdote, or thought-provoking question.

2. Variety in Delivery Techniques

Change up your presentation style to keep your listeners interested. Modulate your voice, emphasize your ideas, and pause for emphasis to avoid sounding monotone. Use your physique to highlight your points and get people's attention.

You can also use films or different graphics and interactive components to create variety and be of interest to your audience.

3. Interact with Your Audience

Engage the audience in a lively discussion to keep their interest. Include times for people to ask questions or participate in group activities.

This participation not only relieves boredom but also fosters a feeling of community and belonging. Make your presentation more exciting and engaging by getting feedback from your audience.

The most critical aspect of a presentation is the presenter's attitude, the first impression, and keeping the audience engaged.

Following the suggestions in this article, you can create an exciting presentation that captures your audience and keeps them listening and anticipating what you have to say next. Presentations can be a handy tool, but only if done right.

About the Author

Dimitar Srbinoski is a renowned figure in the digital marketing world. As the owner of the WeCon Digital Marketing agency, he has led numerous successful campaigns for clients worldwide. He is also a top-rated freelancer on Upwork, consistently delivering exceptional client results. His passion for marketing and dedication makes him a true industry leader.

Continue to: Top Tips for Effective Presentations Preparing for a Presentation

See also: How Can AI Help in Creating Winning Presentations? Top 5 Tips for Making an Awesome Presentation 22 Effective PowerPoint Presentation Tips

How to make a successful presentation: 5 easy steps to follow

TED Talks, Steve Jobs and stand-up meetings have raised the bar for presentations, so here are 5 tips to help you make a successful presentation.

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All of us have at some point been bored to tears by a presentation. If you are lucky, you have also been informed, excited and inspired by an outstanding one. If you haven't there are plenty of good examples on  TED .

Nobody wants to be a presentation zero. To learn how to make a successful presentation and become a PowerPoint hero, check out these 25 tips.

How to make a presentation:

• Figure out your topic
• Sort out your format
• Organise your content
• Prepare your presentation
• Deliver on the day

Let's go through that in more detail:

1. The topic

• Love your topic.  Your listeners will only ever be as excited about the topic as you are. If you are not interested in what you are saying, why on earth are you inflicting it on other people? You're hardly going to give a good presentation if work doesn't inspire passion, but you should always look for a hook; an exciting way in. As Garr Reynolds declares, the world needs you to stop being boring .
• Research.  Know what you are talking about. Don't guess. Don't assume. Read, listen, find facts and have an informed opinion.
• Context.  Presenting a sales pitch for a new product will sound very different when you give it to the marketing team to when you show the finance team. Think about your audience and tailor your topic to the way they think and prioritise.
• Relevance. Have an answer to the question: why should anyone care?
• Distil to a single point.  By the end of this stage you should no longer have a topic, but a single clear thought or argument that you want to communicate. Keep it simple, keep it arresting.

2. The format

• Time limit.  There will be one, and if there isn't, make one. Then aim to fill three quarters of it, and leave time for questions. (If there are no questions, everybody gets to go home a bit early and they'll love you even more.) Restriction helps you focus on what is truly essential to the presentation.
• Plan on paper.  Ok, it doesn't have to be paper, it could be OneNote, or mind mapping software , or Evernote. The point is, don't start your presentation in PowerPoint, or any presentation software. You need to be able to pool your ideas and images together, move them around and play with structure first, then decide how to present it second.
• PowerPoint.  There is a lot of debate about whether PowerPoint is good or evil , but the fact is it's the standard. That does not mean that you have you use it in a standardly bad way though. Guy Kawasaki advocates the 10/20/30 rule : 10 slides, 20 minutes, 30-point font minimum.
• Slides should keep you going , not hold you up. Consider the Pecha Kucha or Ignite methods, where you have a set amount of time on each slide, which then advance automatically.
• Images inspire.  Don't fall back onto boring stock photography and clip art. Consider using your own personal photographs or explore creative commons sources like Flickr for more intimate and relatable imagery. (Just be sure to check the terms of the licence if you're giving a commercial presentation.)

3. The content

• Short and sweet.  This applies to the presentation as a whole and each word you use. Stick to short words and avoid jargon.
• Tell a story.  People respond to stories . Everybody creates narratives, it's how we understand the world. Find the story in what you want to say.
• Use examples.  Presentations can often get a bit abstract. Keep your points grounded in reality and use everyday experiences that anyone can relate to when explaining complex ideas.
• Pre-empt questions.  In  Writing to Deadline ,  Donald Murray explains that to write well you have to keep answering the readers' questions. What will they want to know next? The same goes for presentations. Of course you want to spark interest and debate after your talk, but make sure no one has to ask an obvious question.
• Know what you can leave out.  Questions can arise, people arrive late: sometimes things don't run to plan. Know in advance which slides and points you can skip without losing key points or narrative flow.

4. The preparation

• Know how to use your tools.  If you are using PowerPoint, be sure you understand how. For example, pressing 'b' will blank the screen so that you can focus attention on what you are saying. You can also embed hidden clickable areas that take you from section to section.
• Rehearse.  You have to practice: you need to be familiar enough with your presentation that if the power fails and notes get lost, you could still communicate the core of your message. Go through the presentation three times in the morning, and three times at night in the run up to the the day. Any more than that and you risk sounding over rehearsed.
•  Plan your outfit.  You will have enough to worry about on the day. It may seems silly but don't leave it to the night before to decide what you are wearing. Choose it, check it's clean and ironed and hang it up ready to fall into on the day. (Or pre-crumple your jeans and scruff up your hoody, depending on your audience.)
• Get a lay of the land.  If you can, try to find out what room you will be presenting in and exactly who you will be presenting to. Will you have to project your voice, or will it be relaxed and informal? Is it always freezing in there? Are the chairs uncomfortable? These factors will affect your audiences' attention span, and for those things out of your control, you need to be conscious of them in how you present.
• Run a fact check.  You did your research, but often in companies things can change pretty quickly. There might be a new budget forecast, or a change in the hierarchy. On the day before make sure your presentation is as up to date as you are.
• Take everything you need (and a backup).  Have your laptop cables and connectors. Take a backup of your presentation on a memory stick incase you have to use someone else's hardware, and have some bullet point notes about the slides in case all technology fails.
• Arrive early.  Don't get flustered. Have time to find the loos, sort the technical stuff, get a drink (although avoid coffee and chocolate just before as they're bad for the vocal chords and you'll find yourself coughing), and warm up.
• Warm up. There are lots of ways to relax and loosen up before a presentation. HP Biz Answers has a serious of three videos that teach you how to use acting techniques to battle nerves, loosen your tongue and and stay focused.
• Connect with your audience. Don't just run through the presentation by rote. Watch your audience to see if they are engaged, listen for murmurs and change tack if brows are furrowed. Be engaged to get engagement.
• Share and follow up.  Think of a way to share your presentation with attendees after the event, for example with Slide Share. Send a follow up email, thank people for their attendance and invite questions and feedback. Keep the conversation going.

Finally, we urge you to adopt the advice of Steve Jobs : 

'People who know what they're talking about don't need PowerPoint.'

While we realise that Jobs is dissing his direct competitor, Microsoft, the point stands true: PowerPoint is a tool to visualisation, and it should not be the focus of your presentation.

At Articulate, we often use Notion . It's fast, to-the-point and an efficient way of showing what we need to show, while talking through it in an engaging and informative way.  Sure, what you write down is important, but it's how you say it that matters most.

[This content was updated in 2022.]

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What makes an effective presentation + effective presentation strategies

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Anete Ezera August 15, 2022

Presenting is not everyone’s forte, but it’s an important skill that can help you get a job, get a promotion, influence a decision, persuade a large group, and make people understand your point of view. It’s a powerful way to gain control and make your voice heard. If you do it right, you’ll love presenting. However, if your presentation isn’t engaging or easy to follow, you’ll start seeing people’s attention drift away, and eventually, you’ll want it to be over as soon as possible. 

You’ve probably seen some fascinating presentations and some boring presentations. Could you spot the difference between them? What was it that made the engaging presentations effective? 

In this article, we’ll explore what makes an effective presentation, and what preparation you need to do to make sure that your presentation will be a success. We’ll also pinpoint 4 highly-useful tips on how to give an effective presentation. 

Keep reading to learn how to make an effective presentation. 

What makes a presentation effective

An effective presentation keeps you hooked the whole time, no matter whether you watch it online or in person.  There are multiple examples of effective presentations that people have enjoyed listening to. For example, the introduction of the iPhone by Steve Jobs remains one of the most influential speeches. Tony Robbins, an American author, inspired millions of people with his presentation on The Power of Beliefs. If you go through TED talks, you’ll discover several impressive presentations that have hooked thousands and millions of people. 

What do all these effective presentations have in common? Let’s dive into the effective presentation strategies they all share. 

In the list below, discover 5 key elements that make an effective presentation, and make sure to implement them in your next presentation.

#1 Simplicity

Despite what you might think, simplicity can actually be tied to many powerful and effective presentations. In the words of Leonardo da Vinci, “Simplicity is the ultimate sophistication.” 

An effective presentation is simple and to the point. Just because you make a grand presentation with many facts and figures and thought-out details doesn’t make it more effective, nor sophisticated, for that matter. What’s important is that your presentation hits the right points and leaves the audience impressed and persuaded by your message.

You want your presentation to be easy to follow to ensure your audience is engaged from start to finish. To do that, remove anything that doesn’t support your narrative or add substantial value to your presentation. 

When speaking, always focus on your main points and avoid drifting away to other topics or irrelevant details. It’s best not to spend too much time explaining complex theories or terminologies. If you must, give concise, brief summaries of the concepts your audience might not be familiar with, but spend the majority of your presentation focused on the information your audience will have an easier time understanding. Another way to touch on a complex topic is to describe it from a new angle, one that might unlock new understanding for your audience.  

When creating your presentation, use a minimal amount of text. Don’t overwhelm your audience with blocks of text. Your presentation content should act as a compliment to your speech and shouldn’t contain a lot of text or difficult-to-read elements. Simplify your presentation with clearly-legible fonts and a coordinating color scheme. Also, remember to choose a simple yet appealing background that isn’t too busy and highlights the visual elements of your presentation. 

In short, include strong text and visuals to drive your points home. Leave the unnecessary bits out. 

#2 Well-defined structure

Have you ever gotten lost when listening to a presentation? One of the reasons might be that it didn’t have a well-defined structure. 

A clear structure is crucial for a presentation to be effective. Giving a presentation is like telling a story. You need to have a compelling beginning that pulls in listeners. Once everyone is hooked, provide an interesting storyline with conflict, heroes, villains, and other enriching elements. In the end, you need to give an obvious conclusion, leaving the audience to discuss the main takeaways.

Create an outline of your presentation before creating the content of it. You’ll have a better overview of what you want to share. To organize your thoughts, create a mind map using Prezi Design . It’ll help you structure your points and decide when and how to share them.

Having a clearly-defined structure will help your audience to follow your story and get them on the same page as you. You’ll feel more confident when talking because you’ll know your talking points by heart, and your audience will feel more comfortable and engaged when listening to you.

Visuals enrich your presentation, help reinforce your words, highlight important points, and keep your audience engaged. Visuals are powerful tools. Used wisely, they can elevate your presentation to a whole new level.

Most people are visual learners – 65% to be exact. Therefore, visuals play an important role in understanding a topic. By incorporating visuals into your presentation, your audience will have an easier time digesting the information. 

Furthermore, visual aids make presentations more enjoyable and engaging. Just take a look at the examples below. One slide contains only text-based information, while the other also has visuals. Which one do you find more visually appealing?  

Images, video, data visualizations, GIFs, stickers, and animations make a presentation effective. Showcase images or videos to highlight an important point, or incorporate animations to add movement to your presentation. You can also add data visualizations like interactive charts and maps to illustrate essential statistics or valuable information. Plus, you can use infographics to diversify your presentation content and make it more attractive. 

You can find plenty of engaging visuals, like images, video covers, GIFs, stickers, and more in the Prezi library. Also, you can create impressive data visualizations by choosing a pre-designed template or starting from scratch using Prezi Design. You can even use this pre-designed template below. 

When adding visuals to your presentation, don’t forget the golden rule – simplicity. You can enrich your presentation with funny GIFs and interesting videos, but don’t overdo it. Add them where they’ll make the most impact and make sense to your audience. 

#4 Connection with the audience

When giving a presentation, you want your audience to connect with you, and you want to connect with them. Ultimately, you want to feel like you’re having a conversation with your friends. 

Creating a connection can be difficult, especially if you’re presenting online. However, you have to find a way to cultivate a bond to make your audience genuinely interested in what you’re presenting. 

One way to do that is by sharing a personal story at the beginning of your presentation to create a more intimate atmosphere in the room. Share something you’ve struggled with or a common problem your audience members can relate to, or tell a fascinating story that reveals your values and experiences. An anecdote your audience will find amusing would also work, just as long as it relates to your topic. 

Storytelling is a powerful way to connect with your audience from the get-go, so think about incorporating a story element into your presentation to generate this connection. 

Making eye contact with your audience members when presenting is key. If you’re presenting to a small group of people, it’s easy, but if you’re presenting to a wider audience, choose a couple of people to make eye contact with. 

When presenting online, make sure to always remain visible to your audience, so avoid sharing your screen and blocking yourself from viewing. Instead, try Prezi Video and display your content next to you on screen while you maintain a face-to-face connection with your audience. People will feel more connected to you and your presentation if they’ll be able to see you while you’re presenting. Discover what Prezi Video has to offer:

#5 Preparation

Being prepared is the key to presentation success . If you practice something long enough, you’ll be able to master it. Therefore, preparation is one of the most important aspects of an effective presentation. It’s what truly makes an effective presentation and empowers you to be the best speaker you can be. 

You might think that public speaking is not your strong suit, but with dedicated preparation and time invested in improving your public speaking skills, you can impress yourself. 

When practicing your presentation, create a mind map to help you memorize the key points, but don’t stop there. Plan out how you’re going to start and end your presentation . Think about which statement or statistic you want to share to start your presentation speech. Also, decide what’s going to be the last statement or question of your speech. The details matter. 

What’s more, consider the technical requirements and familiarize yourself with the equipment. Whether you’re presenting in a familiar setting or someplace new, become acquainted with the equipment and the surroundings. If you’re presenting online, test-run your slides and visuals, especially if you’re planning to share video or audio materials.

How to give an effective presentation

Now that you know what makes an effective presentation, you might be wondering how to apply them. A stunning presentation will make a killer impression only if you deliver it right. Make sure to follow these effective presentation strategies to give a memorable presentation. 

Stay calm and focused

Sometimes, nerves can get the best of you. Your hands get sweaty, your breath shortens, and your heart starts pounding. If you’re not a fan of public speaking, this is how you might feel about presenting in front of an audience. 

Don’t panic. There’s a way to calm your nerves and appear collected in front of your audience. The last thing you want is for people in the audience to notice your nervousness and for you to mess up because of it. 

Try practicing in front of your friends to get acquainted with speaking in front of people. Also, focus on your topic and shut down intrusive thoughts. If you’re focused on the topic, you’ll have less time to think about other people’s thoughts. Lastly, try breathing exercises to calm down right before presenting, and remember that it’s normal to feel nervous – it means you care. Discover other ways to not be nervous for a presentation.  

Read the room

You have mapped out the whole presentation. However, you can never truly know how your audience will feel and react. They might surprise you. 

When presenting, try to notice how your audience responds to what you’re sharing. Before presenting, if you’re on stage or in a meeting room, you might already get a chance to scan the room or even say hi to some people. Read the room to familiarize yourself with the audience. 

Make your presentation a conversation instead of a monologue, if applicable. Ensure that your audience feels comfortable and understood. If you’re presenting online, use the chat function, and ask people to send in their questions. There’s a higher chance they’ll ask a question if they don’t have to be in the spotlight and ask on camera.

Be aware of your body language

Body language can say a lot about how a person feels, and whether or not theyre confident and comfortable. Body language can influence other people’s connection with you. If you’re talking to a person with inviting body language (for instance, a friendly smile, open posture, or eye contact), you might feel closer to them. 

That’s why you need to work on your body language to appear confident and approachable when presenting. You’ll be able to develop a close connection with your audience and appear trustworthy and friendly. 

Make sure you greet your audience with a smile and keep eye contact. Have an open posture and use hand gestures to articulate your thoughts (without overdoing them). If you’re on stage, you can even walk around the stage to develop command of the room.

Choose easy-to-use tools

When delivering your presentation, you want to look and feel confident. Technical mishaps and confusing presentation tools can pose an issue. Make sure you use convenient, good-looking presentation tools that make your presentation look professional and engaging. 

If you’re presenting in a virtual setting, it can be challenging to hold your audience’s attention, and there’s a higher chance of technical issues. 

To engage your audience and create an easy-to-use presentation, check out Prezi Present . You can save time by choosing a pre-designed presentation template or creating a unique-looking presentation from scratch. With Prezi Video, share your content next to you on-screen, which will help you engage your audience throughout your presentation. 

Before presenting, you can go through your slides and even record yourself with Prezi Video to test-run your presentation. As a result, you’ll feel prepared and confident. 

There’s a lot that goes into creating and delivering an impressive presentation. However, a few key elements make the greatest impact on your presentation. Follow these points and check out 14 effective presentation tips to further improve your presentations. Also, if you’re presenting online, familiarize yourself with the virtual presentation framework by Micheal Lee to impress your virtual audience. 

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How-To Geek

8 tips to make the best powerpoint presentations.

Want to make your PowerPoint presentations really shine? Here's how to impress and engage your audience.

Quick Links

Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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Do You Have What It Takes to Give a Great Presentation?

• Michael Foley

Three skills anyone can learn.

Great presentations are all about how well you engage your audience. Here are three ways to do that:

• Be balanced: Strike the right balance between structure and improvisation during your presentation. Rather than preparing your content in a narrative form, take the time to segment it by topic. Leave room to respond to your audience’s immediate needs, even if that means going off script for a while.
• Be generous: You goal should be to offer your audience something of value. Let this  principle guide the content you choose to present.
• Be human: Rehearse to familiarize yourself with your content, but do not memorize it. If you go blank for a moment, don’t apologize and act flustered, just pause, take a breath, collect your thoughts and continue on. Your audience wants you to be relatable.

Where your work meets your life. See more from Ascend here .

Have you ever seen a really great presentation? Honestly, they’re pretty rare.

• Michael Foley is an educator and coach, and founder of Clarity Centra l, a communications training and consulting firm based in Chicago. He is also an adjunct lecturer of leadership at the Kellogg Graduate School of Management at Northwestern University.

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5 Steps to Preparing an Engaging Industry Presentation You can make a great impression and generate interest with an exciting, informative presentation. Find out my five secrets to creating an industry presentation guaranteed to wow.

By Cyrus Claffey Edited by Chelsea Brown May 28, 2024

Key Takeaways

• This article offers practical advice for delivering impactful presentations at industry events, emphasizing the importance of a comfortable stage presence, understanding your audience, designing effective slides and more.

Opinions expressed by Entrepreneur contributors are their own.

Industry events are a chance to network with your colleagues and impress distributors — but to really make the most of your time at a conference, you need to learn how to prepare a presentation that engages, informs and leaves an impact.

I've presented at some of the most important real estate and property technology events in the country as the founder of ButterflyMX . Here are a few tricks I've picked up along the way to wow any audience.

Related: 6 Tips for Making a Winning Business Presentation

1. Getting comfortable with the stage

I recommend taking a walk around the stage before your presentation. By familiarizing yourself with your environment, you can prepare yourself better.

And while you're on stage, a relaxed, comfortable presence goes a long way in keeping your audience engaged . Whether you want to play your presentation casually or more formally, audiences can sense discomfort, which prevents them from fully connecting with your message.

To project your sense of comfortability, focus on your body language . You can project confidence by speaking slowly and clearly and by walking across the stage to keep the audience's attention — even if there's already a podium or lectern set up on stage.

Unfortunately, if a speaker spends too long standing behind the podium, an audience might interpret that as a sign of indecision and inaction from the speaker. Instead, you can remove any barriers between yourself and the audience by using the whole length of the stage.

2. Familiarity with industry statistics

An audience that doesn't know me might be wondering why they should be taking my advice. I certainly don't blame them. When I'm watching a new presenter, I ask the same question.

If you can back up your claims with hard data, your presentation will ring true with listeners. You can cite industry-wide statistics or establish your own bona fides by citing stats that buttress your own credibility by establishing your company's success.

In my case, I'm happy to use a couple of statistics that prove how successful my company, ButterflyMX, is in the proptech industry. For instance, we serve more than one million apartment units, and if you're interested in how consumers feel about us, look no further than the internet — we have over 20,000 five-star reviews !

Related: 7 Ways to Captivate Any Audience

3. Knowing your audience

Depending on who your audience is , you'll have to adjust your game plan and prepare for different things.

I've spoken at conferences where the audiences couldn't be more different — a presentation that wows one crowd might have no information that's applicable to another. As the founder of a property technology company, I have the pleasure of speaking at a variety of different conferences that serve different markets.

For example, integrators and installers might value a talk on product features and hardware more than others. And if I'm presenting to an audience of property managers, I'll know to dial down the technical talk and focus on the benefits a robust video intercom offers, such as simplifying their day-to-day workloads.

Depending on your audience, you need to strike the right balance between talking about hardware specs and features.

4. Designing your slides carefully

Slides are a good opportunity to share the aesthetics, tone and values of your company — but you've got to make sure you use them effectively.

A slide with too much text looks busy, and it'll distract your audience and draw focus away from you. Instead, consider putting that information into your notes and speaking it aloud. Slides should focus on one or two visual elements, like bullet points, charts and graphs.

As for the actual design of your slides, you should ensure that you adhere to your company's brand guidelines. If you're unfamiliar with the concept, brand guidelines are a single, governing document that goes over important design concepts like the colors and logos that your company has.

Related: 6 Ways to Take Your Next Presentation to the Next Level

5. Asking for audience participation

Asking for audience participation is the ultimate way to ensure everybody is locked in and paying attention — but it's also a double-edged sword. You also need to be prepared in case asking the audience to participate doesn't necessarily go your way.

For example, you might generally ask if an audience has any questions at the end of your presentation. But you run the risk of running into a hostile, bad-faith question — or you might even be met with silence.

That's why I'd recommend you give the audience questions and tasks that have a little more structure. You could do things like asking for a show of hands, asking for specific anecdotes or taking a poll.

Polls have gotten an especially high-tech upgrade recently — see if you can set up an electronic voting system that allows audience members to vote with their smartphones. Then, you'd be able to throw the results on screen and watch them update in real time!

You should pepper these interactive sections throughout your presentation to ensure that audiences are engaged throughout your entire talk.

Entrepreneur Leadership Network® Contributor

Founder of ButterflyMX

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To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.

PressClub USA · Article.

Presentation of the bmw m4 gt3 evo at the nürburgring: bmw m motorsport makes the successful model even better., 29.05.2024 press release, bmw m motorsport engineers have been working intensively to make their flagship in gt racing, the bmw m4 gt3, even better. the result of this work is the evo version of the car, which was presented on wednesday evening before the 24 hours at the nürburgring (ger) in the m showroom at the ring°boulevard. the bmw m4 gt3 evo will be in race action from the 2025 season., press contact..

Oleg Satanovsky BMW Group Tel: +1-201-307-3755 Fax: +1-201-573-8416 send an e-mail

Andrea Schwab BMW Group

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Nürburgring. BMW M Motorsport engineers have been working intensively to make their flagship in GT racing, the BMW M4 GT3, even better. The result of this work is the EVO version of the car, which was presented on Wednesday evening before the 24 Hours at the Nürburgring (GER) in the M Showroom at the ring°boulevard. The BMW M4 GT3 EVO will be in race action from the 2025 season. The same applies to the BMW M4 GT4, which will also have an EVO version available from next season. 

Video for editorial use: Jens Klingmann explains the updates to the BMW M4 GT3 EVO: https://b.mw/M4_GT3_EVO .

The key to optimising the BMW M4 GT3 for the BMW M Motorsport engineers was the intensive dialogue with teams and drivers, because only when you know what customers need to be able to optimally drive a GT car can you tailor it perfectly to their needs. Thus, the focus with the BMW M4 GT3 EVO was not necessarily on pure performance but on areas such as drivability, efficiency, and reliability. The test work was primarily undertaken by BMW M works drivers Jens Klingmann (GER), Bruno Spengler (CAN), and Augusto Farfus (BRA). The price of the car is 578,000 euros net.

Details on the EVO package of the BMW M4 GT3.

From the outside, changes to the chassis are noticeable on the BMW M4 GT3 EVO, which is no longer traditionally painted but is coated with a significantly lighter cathodic dip coating. Smaller aero mirrors, larger air outlets on the front wheel arches, and an altered adjustment range of the rear wing provide more aerodynamic efficiency.

New anti-roll bars on the front and rear axles, larger rear brake discs, and a much finer and easier-to-adjust differential ensure less tyre and brake wear and thus better and more consistent drivability. The headlights at the front and rear in LCI design are also new.

The “Inception” design by BMW Group Designworks integrates the themes of digitality and dimensionality into a bold, high-contrast mosaic. From multiple perspectives the iconic M colours appear in the same sequence they occur in the M logo: light blue on the left, dark blue in the middle, and red on the right, but now in three extruded, pixel-like dimensions. This approach sets up an asymmetrical overall layout for the car which also integrates a non-reflective matte black portion ahead of the driver to assist their forward focus. For the BMW M4 GT3 EVO, for dark areas of the livery the foil has been omitted to allow the authentic carbon fibre construction to show through, and save weight at the same time.

Andreas Roos (Head of BMW M Motorsport): “The BMW M4 GT3 has achieved more than 70 victories and countless major successes since its introduction. I particularly remember the DTM titles in 2022, the victory at the 24h Spa-Francorchamps in 2023, and the title wins in the North American IMSA series. I am convinced that the EVO model of the BMW M4 GT3, as well as that of the BMW M4 GT4, will contribute to playing in the first league of GT racing in the coming years and celebrating many more great victories. I thank everyone involved in the development of the cars.”

Björn Lellmann (Head of Customer Racing at BMW M Motorsport): “Our engineers have listened very carefully to the feedback from our customers during the development of the EVO cars. The result, in our view, are models that make it even more possible to be consistently close to the limit without taking too much risk, exactly what drivers of all classes need to be fast. Our goal is to win the very big races with our BMW M4 GT3 EVO and at the same time provide every BMW M Motorsport customer with a package that offers maximum chances of success.”

Jens Klingmann (BMW M works driver): “It is always an honour to play an important role in the development of a race car. Thank you to BMW M Motorsport for the trust! We have not made one big improvement to the BMW M4 GT3, but have turned many smaller screws, which will especially improve drivability on a long run. Our conviction is that several small steps also make a big step. The car is already very strong, but I am sure that we could make it even better in its EVO version. The more gentle handling of the tyres and brakes will especially help a lot at the end of a stint in the race.”

  Technical data of the BMW M4 GT3 EVO:

Dimensions:

Technical data :

Previous successes of the BMW M4 GT3:

• DTM Drivers and Team title 2022
• IMSA GTD Sprint Cup title 2022
• Overall victory 24h Spa-Francorchamps 2023
• IMSA GTD Overall and Sprint Cup titles 2023
• NLS Speed Trophy title 2023
• Asian Le Mans Series GT title 2023
• Overall victory 24h Dubai 2023
• Overall victory Indianapolis 8 Hour 2023
• Overall victory Kyalami 9 Hour 2023
• 2nd place 24h Nürburgring 2023
• 2nd place Overall GT World Challenge Europe 2023
• Drivers title British GT Championship 2023
• Drivers title Italian GT Sprint Cup 2023
• FIA WEC LMGT3 victory in Imola 2024
• Four victories in five season races of the GT World Challenge Europe 2024

Article Offline Attachments.

• Presentation of the BMW M4 GT3 EVO at the Nürburgring: BMW M Motorsport makes the successful model even better. PDF, EN, 273.48 KB

Article Media Material.

Pressclub information, annual general meeting..

Munich. Here you can watch the webcast of the 104 Annual General Meeting of BMW AG.

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