company presentation demo

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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• Inspiration

23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

• No credit card required
• No complicated design decisions
• No experience necessary

How To Prepare a Great Software Demo Presentation in 2024 [With Demo Scripts]

Last week we were at a friend's place for dinner when our friend's 10-year-old daughter appeared from the kitchen wearing her chef's hat and holding a pan with some delicious-looking pudding. She announced, "Look what I have whipped up for you all." And at once, we're all curious! 

Almost all of us asked in unison, "What is it?" She smiled and said, "Why don't you try it yourself?" We all took a spoon and tasted that yummy caramel pudding she had baked for us!

That's what a demo presenter is an expert in —-- to create a great demo experience for their potential client. 

In fact, the famous Pepsi Challenge campaign gained its popularity because the brand asked the same question to its audience. 

In the 1970s, Pepsi grew tired of being the second best to Coca Cola which dominated the soft drink industry at that time. To create a stir, Pepsi took to the shopping malls in America and asked the customers: Why don't you try it yourself? Shoppers were encouraged to taste both Colas, and Pepsi was preferred. The Pepsi Challenge became popular and has been in Pepsi's ongoing marketing campaign for years. 

Software companies can create a similar buzz with their product demos. This article will discuss the different aspects of a great software demo presentation. Plus, there are some free script templates for those who can hang around till the end. 😉 

What is a Software Demo Presentation?

A software demo or demonstration is a visual walkthrough of the software. Sales reps, solution engineers, and AEs heavily depend on product demos to show the product in action to their customers to engage, attract, and persuade them. A software product demonstration includes a complete rundown of its features, selling points, and how it solves the customers' pain points. 

The Anatomy of an Effective Software Demo Presentation

Now that we know what a software demo is, let’s understand the key ingredients of a software demo presentation. 

An Interesting Opening

Start your demo with something that sparks the viewer’s interest. It might be a fun welcome message, an interesting stat tying to their pain point, a success story of one of your customers with a similar problem, an image, or a video. 

Relevance to Audience and Their Problem

Before you start creating a software demo, understand the purpose of your demo. If the purpose of the demo is to solve a customer problem, understand the problem you're trying to solve. Once this is created, you can better focus on your demo. 

A Narrative that Ties Back to the Pain Point

Once you have gathered all the information, map the painpoints with your product features and how they ease your prospect’s painpoint. To maintain viewer engagement with your demo, don't just focus on guiding them through your product. Create a compelling narrative that ties back to the pain points. 

A Strong Demo Script

To build an effective software demo, you need a strong demo script where you can weave in a storyline that engages the customer. For example, a story that starts with a problem and then tells the solution and the product's benefits works best for a demo script.  

Product in Action

Of course, people want to see how your product works, but they also want to see and understand the step-by-step process of which button to click and how to make the most use of each feature button. So pay attention to breaking down the process in a small step-by-step guide. 

Engaging Visuals

Don't make your demo presentation too boring. Add visual elements like attractive title screens, icons, characters, and transitions to make the demo appealing. 

A Clear Call to Action

Your demo presentation should be tied back to the purpose of your demo creation through a strong call to action or CTA. For example, if your purpose is to drive more sign-ups for a free trial, your CTA should say, "Sign up and enjoy a free trial”!  

Track Engagement

Examine the analytics like when the demo was viewed, which screen had the longest and shortest view time, who all have viewed the demo, etc., so your sales team can follow up with the prospect. 

Secondary CTA

Some viewers might not reach the end of the demo. Encourage them to take action by placing a secondary CTA in the middle of the demo. 

What Not To Include in a Software Demo 

No matter how great your software is, if it's not presented well, it will fail to pique the interest of the decision-makers. In this section, you will learn where most sales reps go wrong so that you can learn from their mistakes.  

Curse of Knowledge - The Cognitive Bias

Most demo presenters don't visually emphasize the mouse pointer on the screen and help us see what they're doing on the screen. This happens from the curse of knowledge or cognitive bias that arises when you have used any tool for a considerable period. As a result, the sales rep assumes the software is easy for everyone unless someone points it out. 

How to solve it: Make sure to zoom in on where you're clicking so that everyone can see what you're doing. Highlight and mark important areas in the software so that everyone can see and understand easily. Zoomit.exe is a free tool that you can use for zooming and highlighting. 

Overloading with Features

Your prospective client doesn't want to listen to all the features of your product and how incredible they are. They are only interested in how those features can solve their problem.  

How to solve it: Highlight the features that will be useful for them. Remember to prioritize value over functionality. 

Sticking to the Script

It's always advisable to create a demo script and prepare and rehearse well before going for a demo presentation. But it may look awkward if the prospect asks you any question in between, but you draw a blank simply because it’s not in your script.

How to solve it: Learn to be flexible in using the script. For example, if the prospect is asking some questions, pause and take a moment to respond to the question. 

A Step-by-Step Guide to Creating a Software Demo Presentation

While you need to think and act quickly on the field while presenting a demo, it’s always helpful to think ahead and structure your demo to keep it under your control. It helps you stay prepared, feel confident, and have a structured flow to your demo presentation. 

Introduce Yourself

The main purpose of introducing yourself is to warm up with the prospect. Once you introduce yourself, give a brief context to your demo. Here’s an example as shared by  Alexander Mackinlay of Qobra: 

“I had planned 45 mins for our meeting today. Is that still okay for you? Do you have a hard stop afterward? What I had in mind for us today:

•  We'll start with a recap of what we discussed last time so that we can readjust if anything has changed.
•  Prospect X and Y *(who were not there at the first meeting)*, this recap will enable you to add your own points of view and to let me know what you are individually expecting from this meeting.
•  I have listed a number of questions I would like to ask you;
•  Then we can move on to the demo;
•  We'll need to keep 20 minutes at the end, where I'd like you to be in a position where 1) either you tell me that you want to move forward with us and we plan a potential next step, 2) you'd prefer that we stop our conversations there.

How does this agenda sound to you?”

Ending the introduction with a question always opens up room for initiating a conversation!

Tie Back the Product Features as the Solution to Their Problem

As we mentioned earlier, don’t stuff your demo with all the features and every little detail your tool has. Instead, focus on the prospect’s pain point and tie back the features as the solution to those pain points. Here’s an example as shared by Gong .  

You: As we discussed last week, it seems that (problem) is one of your major concerns at the moment. Is that right?

Prospect: Yes, that’s right.

You: Great, let’s dive in and allow me to show you how our product can solve your problem. 

Create a WOW Moment

Create a WOW moment that will compel the prospect to remember you and your product. It’s the time for the showmanship and you don't tell but show it to your prospect.

Using an interactive product demo is a great way to create this WOW moment sooner because it lets the prospect try out the tool themselves in a sandbox environment without the intervention of a salesperson.

Here's how Semrush uses Storylane's interactive product tours to showcase their platform👇

Also Read: How Horizon Education eliminated manual sandboxes for product trials with Storylane

Here’s a sample script:

‍ “Now let me show you how you can send emails to your entire email list by clicking this one button.”   

Encourage Them to Ask Questions

Prospects who’re more engaged are more likely to buy. Encourage them to ask questions to ensure they’re still engaged with your demo. Here’s how Gong suggests doing it.  

“I’ll pause here for you to ask questions, if any, before we move on to the next step. 

Is this something you’ll use for [the prospect’s problem]

How do you see you and your team using this tool?”

Next Step and Close

Reiterate the message at the end of the demo presentation and close it with a CTA or the next step. Do you want the prospect to sign up a form, schedule a follow-up meeting, or move into the final stage of signing the deal? Whatever may be your next step, add it to your demo script and communicate it clearly before ending the presentation. Here’s a sample:

"How does this compare to your current process?"

"You previously mentioned one of the things you are looking to solve is X. I just showed you how our platform solves that. On a scale of 1-10, how well do you feel we address your issue?"

Keep the question open-ended and be specific. That will encourage the prospect to speak. Avoid questions like “Do you have any questions?” which will mostly lead to a no, in most cases, especially if the prospect has already lost interest in the product. 

3 Software Demo Presentation Templates

 DEMO START

Recap customer's issues and ask to validate again. Then ask if things have changed or if we missed anything last time. Ask those who were not there prior to this meeting for their challenges and expectations for this meeting. Ask all questions you might need answers to before starting the demo.

DEMO SCRIPT

During the demo, ask validating questions after each feature presentation. 

For example, if the prospect says, “My current pain point is X,” your script should say, “Based on X pain that you mentioned, this is how the feature Y solves it.”

Here’s another example. 

If the customer says, “I’m concerned about data security,” your script should say, 

“Y is a SaaS Cloud-based platform with SOC2 certification. This means that your data is very secure.”

CLOSING THE DEMO

At the end of the demo, don't say, "Do you have any questions?" which will only lead to a "No, that's okay.” Prospects who lose interest during your demo won’t usually tell you what they think unless you ask them. Add a personal touch. You’d better say:

“What about this is most interesting to you?”

“How do you see this helping with [challenge or goal they shared during discovery?”

“Was there anything you were hoping to see on this call that you didn’t?”

“Was there anything you saw on this call that didn't meet your expectations?”

If everything goes as planned, these questions above should then naturally take your prospect to set up the next step around pricing and ROI with decision-makers.

- As shared by Alexander Mackinlay , Qobra

While scripting for a product demo, one of the most important things to highlight in the product demo is what is in store for the end user in the form of a value proposition. Missing the focus on the key benefits and only explaining the features is the biggest demo mistake one does in a product demo. 

The script should be organized in this sequence 

• Pain points your solution solve
• How that problem is solved
• What is the value added to the customer? 

Here’s a sample script template

‍ “In our last meeting, you mentioned how vendor management is one of your biggest concerns at the moment. Our product just solves that! We have built an integrated solution that [ tell how it solves the problem].

 One of our customers has been able to streamline their vendor management by [incorporate the result they have achieved here] and you can do the same”

- As shared by Disha Thakkar, PMM Expert

The first thing to understand is that a software demo is just an opportunity to understand prospects better and show how your software solves their challenges.

The actual software and its functionality - things everyone wants to show is irrelevant. No one can really follow someone quickly jumping from screen to screen demonstrating features (that can't sell) and any questions come only from some past experience with other software.

When you carry on a conversation based on features, it's hard to sell. So here is a sales-oriented software demo scenario below. 

💡Note: You have to insist on more decision makers to be present on the very first demo because usually different people in business have very different ideas about their needs and you can win by catering for different needs.

1/ Ask questions and be inquisitive to understand what is the problem they want to solve.

2/ Ask what they see as a perfect solution

3/ Ask what software they are using currently (used in the past) to achieve that

4/ Ask what is not working or is annoying (chances are that your software does it as well, but at least you know what the person dislikes before showing proudly what your solution can do - you can annoy them that way too)

5/ Only then jump into screen sharing and this is where you have to be innovative and do a demo from the perspective of a solution this person is seeking. It's important to understand that whatever is cool about your software is only interesting from the perspective of solving their challenge and nothing else. Therefore showing features that they don't ask for is nice ... but is not a reason why they will buy. Why? Because your wonderful features often sound as "too good to be true".

6/ You have to show enough that they "buy" the idea and express their feeling that that's what they need. Do not proceed to discuss the pricing until you reach this point in the conversation.

7/ When there are no more questions they have and you answered them all, I recommend asking “if it's OK to talk about money now.”

After a positive response provide a clear, easy-to-follow pricing structure and ask how they wish to proceed. 

If you did 1-6 right at this point any objections are about price and it's hard to object because they just stated they are happy and interested. Then there are special techniques to handle price objections.

- As shared by  Assia Salikhova , Managing Director, Smarketing Lab Limited, author of "7 Keys to Successful Cold Calling" course.

Top 5 Tips to Keep in Mind While Creating a Software Demo Presentation

1. know who you’re presenting to.

Are you presenting to an employee (who's perhaps going to use your tool) or a decision-maker in the company? 

Research and do your homework to learn as much as possible about the person. 

What are their pain points? 

What kind of solution they're looking for? 

Knowing the finer details can help you stay prepared for all meeting scenarios. 

For example, if the person is reserved, you need to prompt them with questions to initiate a conversation. If you get to know the person will ask many questions, come prepared with answers and customer stories to back them up. If the person is a multitasker and attending the demo while working on the phone or laptop, grab their attention by making a bold statement or humor that can grab their attention. 

2. Prepare a Script and Practice

Always prepare a demo script, especially how you will deliver the humor, punch lines, or Twittable sound bites ( a short sentence or phrase in audio or video format that can be Twitted to give an essence of your message) that can grab the audience's attention. 

Once your script is ready, practice and rehearse until you're comfortable delivering the demo. You can practice in front of a peer or a family member. Or, if no one is available, record your demo speech and review the flow by hearing the recording. While you don't need to memorize the whole script, you should know in detail each of the points and be able to speak in a conversational tone. 

3. Support Your Claims with Use Cases

If you have solved a similar problem in the past, begin your demo with the same problem and how your product overcame that problem. Emphasize how the prospect can too achieve a similar outcome. Supporting your claims with a use case makes a strong case for you, and the prospect can better relate to your product. 

4. Customize Your Demo

Not all audiences are the same, so you need to customize your demo accordingly. For example, if you demo a CEO, your demo should be customized with relatable use cases. Highlight the features that will be most relevant to the prospect. 

5. Follow Up

Don't assume they will remember everything once the demo is done. A good practice is to follow up with a thank you note. Share a link to the automated demo so they can see it again internally, share relevant documents and brochures, and give them an actionable next step. 

Elevating Your Software Demo Presentation with Storylane

Storylane is an interactive product demo software that lets you create effective demo presentations. The platform has some advanced features like analytics, personalization tokens, unlimited sharing, auto update of the demo when there is a new release, integration with CRM and Slack and many more. 

Do you know that G2 has recently recognized Storylane as the Demo Automation category leader? Book a demo today to empower your sales teams to perform better.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Business Presentation Introduction Examples & Templates

Learn how to create a business presentation introduction that gets attention in the first 15 seconds. See real-life business presentation introduction examples & samples.

Dominika Krukowska

9 minute read

Short answer

What makes a good presentation introduction.

Data shows that a good presentation introduction is all about grabbing attention in the first 15 seconds.

An effective presentation introduction includes interactive design, a big idea, and a mystery to hook the audience in. A good introduction improves reader engagement and increases reading time.

You have only 15 seconds to earn your audience’s attention

Imagine a sprinter at the Olympics. They've trained for years, but a false start costs them the race. A weak introduction is the false start for your presentation, costing you your audience's attention and engagement.

But there's a way to get back on track and back in the race.

Our analysis of over 100,000 presentation sessions shows that the first 3 slides and the initial 15 seconds determine the success of your entire presentation.

These first slides and first moments decide whether a reader will give you their full attention or bounce never to look back.

In this post, we'll guide you on how to craft an introduction that ensures a strong start, keeps your audience engaged, and sets you up for a winning presentation.

Ready? Let’s dive in.

What is the purpose and goal of a presentation introduction?

The introduction in a business presentation has 4 goals: (1) to provide context by introducing the topic, (2) to build authority and trust by introducing the team (3) to manage expectations by giving a preview of the presentation content, and (4) to ignite interest by introducing a big idea.

What are the main types of presentation introductions?

8 types of presentation introductions:

• Personal intro: Unveils the speaker's background and expertise.
• Team intro: Showcases the experience and accomplishments of a team.
• Company intro: Unfolds the company's vision and values
• Topic intro: Sets the stage for the discussion topic.
• Product intro: Highlights the product's unique features and benefits.
• Project intro: Outlines the project's roadmap and expected milestones.
• Business plan intro: Provides a sneak peek into a business's strategic blueprint.
• Executive summary (Report intro): Summarizes a report's key insights and takeaways.

How to write presentation introductions that keep people reading

The introduction slide is the gateway to your presentation. Here are some tips to ensure your audience can't resist reading on:

Start with a hook: Start with a captivating bit of information - a surprising statistic, a bold statement, or a thought-provoking question.

Show relevance: Highlight why your presentation is important to your audience.

Keep it simple: Make your introduction clear and concise to avoid overwhelming your audience.

Include visuals: Incorporate relevant visuals to enhance your message.

Use interactive elements: Using running numbers to present stats or giving your audience something to play around with, like sliders or tabs to click through, is another proven way to boost engagement.

Add a personal touch: Make your introduction resonate with your specific audience by personalizing it. This can get 68% more people to read your presentation in full and increase the average reading time by 41%.

Manage expectations: Provide an estimated reading time to set clear expectations and lower your bounce rate by 24% .

How to design a presentation introduction that grabs attention?

Designing an engaging presentation introduction is a crucial step in capturing your audience's attention.

Here are some strategies you can use to create an impactful introduction:

Video introduction

A video introduction adds a personal touch to your presentation. It brings in the human element with voice, gestures, and expressions, establishing a connection with your audience. This non-verbal communication is crucial for building relatability and trust.

According to our research, presentations with a video in their cover slide have 32% more people interacting with them .

And this doesn’t just refer to the top part of your deck. By embedding any video into your presentation, you can get people to read it 37% longer and enjoy a 17% increase in the CTA click-through rate.

This can be a short clip that introduces the topic or a brief message from the presenter. Our interactive editor allows you to easily embed videos in your slides by uploading them to the media library or pasting a URL.

Here’s an example of an introduction slide with a video:

Text and image

Pairing a story with a relevant image can create a memorable connection. Whether it's a personal photo for an individual introduction, a team photo for a group introduction, or a symbolic image for a company introduction, the right image can enhance your narrative.

Our platform offers a variety of design options to help you craft this perfect pairing. You can either choose your own images or let our AI assistant take care of it for you. You can also select the placement and adjust the proportions so that it doesn’t overpower your key message.

Here’s an introduction slide sample using a mix of text and images:

Timeline (History slide)

A timeline slide can take your audience on a journey through your company's or your personal history. It allows your audience to appreciate each significant milestone individually, adding depth to your presentation and making it easier to follow.

And, on top of that, giving your readers slides they have to click through makes them 41% more likely to scroll it all the way down to the bottom and read it 21% longer.

Here's an example of a history slide:

Multiple introductions (Tabs)

Tabs offer a neat way to introduce multiple aspects within the same context. You can dedicate a tab each for the speaker, the team, leadership, partners, and the company.

This feature also allows you to tailor your introduction to different audience personas, ensuring that your content resonates with everyone. An AI text generator can reduce the time spent on these different messages.

Here’s an example of an introduction slide using tabs:

Best examples of how to write and design your presentation introduction

When it comes to creating a compelling presentation introduction, real-life examples can provide invaluable insights. Let's explore how 4 Storydoc clients have leveraged the platform's features to create impactful starts to their presentations.

Yotpo is an e-commerce marketing platform that provides solutions for managing customer reviews and loyalty programs. Their presentation starts with a dynamic variable, allowing them to personalize the experience for each viewer with just a few clicks.

The introduction slide features a video showcasing their product in action, while the third slide uses a timeline to explain how to measure the product’s impact, complete with screenshots for clarity.

This approach not only engages the viewer but also provides a comprehensive overview of the product's capabilities. And, by sharing how to use data-driven insights to make the most of the platform, it helps build trust and credibility with potential customers.

WiseStamp , an email signature manager solution, uses dynamic variables on their first slide to embed the prospect's name and their company's name.

The introduction slide visualizes what the prospect's email signature would look like if they signed up for WiseStamp. All the data, including the name, address, phone number, and website, can be pulled directly from the CRM thanks to robust integration capabilities .

And, once they’ve seen the end result, prospects can also watch a short video showing how the product works.

All this combined makes potential customers feel like the presentation was created specifically for them, when in reality it takes just a few clicks to create unlimited versions of any deck.

The end result? A completion rate of 60% and a CTA conversion rate of 10%!

Octopai , an automated data intelligence platform, also leverages the power of personalization by including a dynamic variable on the cover slide.

The introduction slide grabs the readers’ attention by using a running number to present an agonizing problem statement. The third slide uses shocking statistics to reiterate the main issue plaguing the industry, paired with relevant images.

This approach effectively highlights the problem that Octopai solves. It can easily be personalized to include the prospect’s specific pain points, either found online or mentioned during the discovery call, making them more likely to be interested in the solution.

And, it worked wonders for the Octopai team! Their salespeople could easily create several versions of the same deck using the intuitive editor, leading to more demos booked and improved sales calls.

Orbiit , a virtual networking platform, provides a link to a shorter executive summary on their first slide for prospects who don't have time to read the whole presentation. Using the analytics panel, they can easily see who clicked on it and who didn’t, and follow up accordingly.

The introduction slide uses running numbers to present statistics regarding networking benefits before moving on to the main problem statement.

This engaging approach shows the importance of solving the issue and positions Orbiit as the perfect solution provider right from the start.

If you want to see more presentation introduction samples, check out our examples section .

Business presentation introduction do’s and don’ts

To ensure your introduction hits the right notes, here are some key do's and don'ts:

✅ Ignite interest with a compelling hook, like a surprising fact or a provocative question.

✅ State the purpose of your presentation clearly. Make sure your audience understands why they should care.

✅ Enhance your introduction with strategic visuals. A picture can speak a thousand words.

✅ Tailor your introduction to your specific audience. Make them feel seen and understood.

✅ Include an estimated reading time. It helps set expectations.

❌ Flood your audience with too much information upfront. Keep it simple and intriguing.

❌ Begin with a lengthy personal introduction that doesn't directly relate to your topic.

❌ Include large blocks of text. They can be overwhelming and off-putting.

❌ Send generic introductions. They can make your audience feel disconnected.

❌ Leave your audience in the dark about how long your presentation will take.

How to write your intro based on data from previous interactions with clients

By analyzing how clients interact with your content, you can then tailor the introduction of your following presentation to their preferences and expectations.

Say the first presentation was a sales one pager, you can use the engagement data gained there to tailor the intro for your sales proposal.

You can use engagement data to answer which slides and topics they engaged with and which they skipped, or if they viewed a video, used a calculator, filled out a form, or clicked your CTA.

You can then use this information to deduce what they really care about and use that information in your next intro.

The only problem is that with traditional static presentation makers like PowerPoint or Google Slides the only information you can get is whether the email where you attached them was opened.

You’re completely blind to what happens after you hit ‘Send’, good or bad.

But if you upgrade from static PowerPoints to Storydoc’s AI business presentation maker you get out-of-the-box analytics with multi-layered engagement information down to the slide and button interactions.

You can learn more about presentation analytics here:

Advanced: How to personalize your introduction at scale?

According to our research, personalizing your presentation can greatly improve your presentation performance. For example, including a personal note in your presentation can get 68% more people to read it in full and share it internally 2.3x more often.

But personalization takes time. Time which most of us can’t afford to spend on every reader.

However, this can easily be done at scale by integrating Storydoc with your existing tech stack.

Doing this will enable you to pull customer data directly from your CRM and into your presentations with a single click (and send back engagement data to your CRM!).

All you have to do is use dynamic variables in your presentations the same way you’d use them in your email automation.

Address your readers by name, use their company logo and branding, and include a note or a video that addresses their specific pain points.

This is how it works:

Advanced: How to introduce multiple people, companies, or subjects?

When you're tasked with introducing various elements, tabs can be a game-changer. They allow you to neatly organize and present different entities such as the speaker, team, or company, each in their own dedicated space.

This way, you can customize the content to suit different audience personas.

For a more chronological approach, the timeline slide can be a great tool. It enables you to guide your audience through the history of your company or personal journey, highlighting each significant event individually.

It's a simple yet effective way to make your introduction more engaging and informative.

Make a beautiful interactive presentation introduction from a template

Creating a presentation from scratch can feel like climbing a mountain. You need to figure out the layout, the message, the story, and the visuals—it's a lot to handle!

But what if you could skip the uphill struggle and get a head start? That's where interactive introduction slide templates shine.

They offer you a ready-made design and content structure, guiding you on where to place your key points for maximum impact. It's like having a roadmap to a successful presentation.

So, why not take the shortcut? Pick a template and start building your engaging interactive presentation introduction today!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Top 7 Software Demo Presentation Templates with Samples and Examples

Prerna Leekha

Have you ever thought about what would happen without software demo presentations? Due to limited understanding and lack of engagement, there will be no effective decision-making about software. This is when software demo presentation templates come into play. 

Software demonstration presentation is vital to check whether the software suits an organization. These demonstrations must evaluate software suitability, understand user needs. Software features and benefits must also be outsourced. Hence, creating a captivating software demo presentation requires thoughtful templates that align with the features and benefits of the software. These software demo presentations are essential to understand user needs and evaluate what updates are required in the software. The software demonstration is essential to check whether it suits your company or examine its functioning and other aspects. 

Read our blog Top 10 Software Design Proposal Templates with Examples and Samples.

SlideTeam presents top 7 software demo templates with samples and examples. You can invite your audience to explore the software's potential through these creative slides. These 100% editable and customizable slides will help you establish the purpose of your presentation. You can also highlight the software's unique selling points according to customer’s needs.   

Browse to understand how brands communicate their ideas.

Let’s know about the top software demo presentations!!

Template 1: Software demo evaluation form with requirements

A comprehensive approach outlined for software demo evaluation in our ready-to-use PowerPoint Templates will make the examination process efficient. Evaluate your software product by ticking off touch points like functions, activities, and general requirements, and also state the levels to meet company requirements. Software product evaluation for a company is necessary as it helps in analyzing if the software is a proper fit and meets the requirements of the organization. Through the help of the additional section, you can easily add comments for the required improvements to upgrade it. Download these templates to ensure the software demo evaluation process is more effective. 

Download it now

Template 2: Checklist for Enterprise Software Demo

Through our enterprise software demo PPT templates, you can demonstrate the software's key features related to the enterprise's operations. With this template, you can make a checklist stating the functionalities of the software. You can highlight advantages and the risks involved in the software selection. Highlight components like business opportunities, USP of the software suite, risks involved, data security check, data mitigation, training requirement, scalability and flexibility of software, and more. As these are customizable slides, you can add whatever content you need.

Template 3: Key Essentials for Enterprise Software Demo

To select software for the company, one must ensure that it meets the requirements of the business. Some significant components decide whether the software is suitable for a company or not. Through SlideTeam’s editable slides, you can bring attention to fundamental features like scalability, flexibility, data security and integrity, risks associated with ERP implementation, and the USP of the software suite. Download the PPT slides to gather the essentials for the enterprise software demo. 

Access it now

Template 4: Checklist for Comparison of Accounting Software

To examine accounting software, there are components whose information is necessary for an organization. Our accounting software demo PowerPoint Slide lets you easily demonstrate the accounting software's features. Use our PowerPoint Templates to reflect on features like on-site customer support, payment handling, and tracking expenses. Through the comprehensive checklist, you can quickly examine the accounting software. 

Download it

Template 5: Building System Software Demo Agenda with Multiple Phases

To uncover the challenges and restate the objects for a successful software demo, you can download our PowerPoint Slides. You can highlight the agenda of the software demo in three phases. These three phases cater to objectives. You can outline the demo process into segments. For instance, in Phase 1, you can mention the current state of the software demo; in Phase 2, you can state the challenges faced by the software; and in the final phase 3, you can mention the end state, potential cost reductions, and overall investment returns. Download SlideTeam’s PPT Templates now to build a software demo agenda. 

Click to download

Template 6: Developers Working on Software Demo for Client

As a software developer, if you pitch a demo for the client, you must showcase some significant things while presenting. We have designed a PowerPoint Template for developers who are working on a software demo. You can edit the slides and include significant information you want to highlight, while presenting your ideas to clients. For example, you can mention key features and functionalities to streamline the product demo process. Save your time by downloading these PPT Templates for a successful pitch to your clients. 

Download now

Template 7: Consultant giving Software Demo Presentation to Technical Head

A software demo presentation must be precise and communicate well. While preparing a software demo presentation, consultants must provide significant information. Through our illustrative template, you can add information and communicate your software demonstration presentation well. You can add the strong aspects of your software to provide an understanding.  As SlideTeam has these PPT Templates, you can include the desired information in an attractive way. 

Click to get it

ACE THE SOFTWARE DEMONSTRATION

In conclusion, software demonstration presentation templates will help you outline your software features. The PPT slides help form a clear understanding and showcase the software's essential features, functions, and benefits to the clients. With these ready-to-use templates, presenters can save time and effort in creating impactful presentations that resonate with their audience; whether showcasing the software's functionality or outlining a roadmap for future developments, a creative and informational template can make all the difference in a successful software demonstration. 

P.S . Embark on the software journey and read SlideTeam’s blog on top 10 software requirements templates with examples and samples for a clear understanding. 

Related posts:

• How to Design the Perfect Service Launch Presentation [Custom Launch Deck Included]
• Quarterly Business Review Presentation: All the Essential Slides You Need in Your Deck
• [Updated 2023] How to Design The Perfect Product Launch Presentation [Best Templates Included]
• 99% of the Pitches Fail! Find Out What Makes Any Startup a Success

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Good question! A video presentation is a multimedia presentation that helps communicate an idea virtually. Prezi Video makes video presentations better by putting you and your content on screen together, making it a lot easier for you to engage and interact with your audience. You can then record a video or stream it live in a virtual meeting.

Can I share my video presentation outside my organization?

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How do I connect my video presentation to my virtual meeting?

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Online business video presentation maker

Do you want to make a professional-looking business video presentation? Have you got a deadline looming, and need a range of video editing tools - like adding text, annotations, audio tracks, slides, photos, and more? Well, you’ve come to the right place. At VEED you can do it all. And all online. No account required.

How to Create a Business Video Presentation:

Upload your video to VEED or record yourself using VEED’s webcam recorder. You can also upload your slides and present them while recording.

With VEED, the range of tools is endless. You can crop, rotate, add stickers, even resize your videos to different aspect ratios. Choose the best one for your video presentation

That’s it. Your business video presentation is done. Just click ‘Download’, and you’re ready to impress the whole office.

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If you have created presentation slides, you can upload them to VEED and record yourself using your webcam while browsing through them. After uploading your slides and recording yourself, you can edit your video and use our wide array of tools to make it look exciting and fun for your audience. With VEED, it is super easy to do. You don’t need any experience in video editing. It only takes a few clicks.

Add text, audio, and annotate

Add text to your business video presentation, with a single click. Choose the font, color, size, placement, and add multiple layers. You can audio tracks, sound effects, even subtitles to your business presentation. You can annotate your videos, too. Draw arrows, underline key points, create speech bubbles; whatever you need.

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• Upload your video to VEED; just drag and drop it into the Timeline. 2. Personalize your presentation video by adding text, images, and more. 3. Download and share!

VEED’s professional video maker is completely free to use. No need to sign up, log in, or subscribe!

You can use VEED’s video editor straight from your browser. No need to download or install the software.

While there are many other free video editors out there, VEED stands out because of its ease of use and its incredibly clean interface.

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Need a simple all-in-one tool for your video editing needs? From creating business videos, training videos, social media videos to promo videos—VEED has your back. With VEED, you can add your slides to your videos, add images, text, subtitles, and more. You can also upload audio and include background music to your videos. Get started for free, no credit card required.

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Copilot can use your existing themes and templates to create a presentation. Learn more about making your presentations look great with Copilot in PowerPoint .

Enter your prompt or select Create presentation from file to create a first draft of your presentation using your theme or template.

Edit the presentation to suit your needs, ask Copilot to add a slide , organize your presentation, or add images.

Create a presentation from a file with Copilot

Note:  This feature is only available to customers with a Copilot for Microsoft 365 (work) license. It is not currently available to customers with a Copilot Pro (home) license.

With Copilot in PowerPoint, you can create a presentation from an existing Word document. Point Copilot in PowerPoint to your Word document, and it will generate slides, apply layouts, create speaker notes, and choose a theme for you.

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Best practices when creating a presentation from a Word document

Leverage word styles to help copilot understand the structure of your document.

By using Styles in Word to organize your document, Copilot will better understand your document structure and how to break it up into slides of a presentation. Structure your content under Titles and Headers when appropriate and Copilot will do its best to generate a presentation for you.

Include images that are relevant to your presentation

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Start with your organization’s template

If your organization uses a standard template, start with this file before creating a presentation with Copilot. Starting with a template will let Copilot know that you would like to retain the presentation’s theme and design. Copilot will use existing layouts to build a presentation for you. Learn more about Making your presentations look great with Copilot in PowerPoint .

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May 7, 2024 Posted by Pat Tully

How to Make Product Demo Videos

Everybody has at some point in their lives conducted a product demo. However, there are instances in which a professionally produced product demo video is required. In any case, you must adhere to specific guidelines and utilize specialized equipment if you are not making demo videos as a pastime. This post will go over how to make a product demo that looks professional from the beginning, even if you’ve never done it before.

Sr. Content Marketing Manager

How to make product demo videos

A strong product demo film explains not just what your product does, but also reasons and how it benefits every single one of your consumers. The goal is to captivate and gain the trust of your target audience while increasing views and revenue in the process. Now that you have this inspiration list and a thorough tutorial, you can easily create product demo videos that wow viewers.

If you’re looking to take your editing skills beyond the fundamentals you just learned, have a look at our recommendations for adding cool effects to your videos to make them more interesting.

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Best product demo videos

A product demonstration film, to put it briefly, uses real-world footage to demonstrate how your product functions. A product demo film provides a visual representation of your product in use, allowing viewers to imagine what using it will be like. This can be a powerful technique to explain to potential buyers the benefits of your offering and encourage them to buy.

Product demo videos are really among the most widely watched categories of instructional videos online and for good reason! Additionally, creating product demo videos is a skill that will come in handy in a variety of fields and occupations, possibly even all of them!

Furthermore, anyone can make a fantastic demo video without having to be a professional in videography! You can easily produce a remarkable film that highlights the whole capabilities of your product if you have the appropriate equipment and put some thought into your preparation.

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How to create product demo video

Here are some of the best ways to create a product demo video:

Determine Your Targeted Audience

Making your film with your intended audience in mind is crucial first. For instance, you should make sure that your video has hip, excellent background music if you’re trying to sell musicians a product (like speakers).

Determine Your Video Type

Looking over the aforementioned samples is highly recommended as it will help you determine the appropriate kind of video to use depending on the kind of product you are showcasing. You could choose an animated, live-action, screencast, talking head, or product demo video.

 Create a Video Script

You will undoubtedly need to practice when making a product demo video, or any kind of video for that matter. A script acts as a road map for the direction or trip you want to take the audience on. That being stated, the format of the script varies depending on the kind of video you’re producing.

Create Your Video

The most fun aspect comes next: making the video! Securing the best product demo video program to handle the laborious work for you is the only significant factor to take into account. There are a ton of fantastic tools available on the market right now for these uses.

Product demo video examples

Product demo video examples are short films that highlight the salient features of a good or service for a prospective client. These movies provide brands with a novel and captivating method to present their goods or services.

They’ve evolved into a dependable substitute for the conventional video commercial thanks to their use of strong imagery, imaginative animation, and gripping narration. They also offer an efficient way to convey the unique advantages of a product. And they have a ton of fascinating and diverse methods to accomplish it.

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Create a product demo video

Here are some very potential and creative ideas to create your product demo video that can stand out:

Show Various Uses of Your Product

Demonstrating the product’s various uses is one way to add creativity to your product demo film. While it’s simple to record the product in operation in a single location, exhibiting a range of use cases allows you to reach a wider audience of potential customers.

Highlight Your Product Solutions

If you want to demonstrate the variety of uses for your product, this is the ideal concept for a demo video. One of your product’s main selling points might make it popular, but you can highlight all of its advantages by creating a video presentation like this one.

Feature Real Customers

The curiosity of your audience will be piqued when they witness clients using your goods or services. They will be inspired to continue watching to discover more about your business and develop trust in your offering. Videos of this type serve as a link between user-generated content and testimonials.

Product demo video guide

There are significant factors to include in your product demo video guide, some of which are mentioned below:

Describe Your Product Well

Provide a brief overview of the functions of your product. Recall that the people watching your video are already interested in purchasing your goods; otherwise, they wouldn’t be there!

Show How The Product Works

Without a demo, a video demo wouldn’t be a demo. You don’t have to walk viewers through every step of using the product in your demo video. It’s usually preferable to provide the more complex information in a tutorial video. However, if the product you are working with is complex, you may want to think about making several demo movies that cover various features and applications.

Provide a Clear CTA

Make sure to present your audience with a clear and precise next step after your demo video. A button that says “Start a Trial,” “Request More Information,” or even “Buy Now” can be your very basic call to action. The best CTAs are straightforward to understand.

Top product demo videos

Here are some of the most crucial steps to follow when you want to make the top product demo videos:

Define Your Video Goal

Clearly stating your motivation for making the film is the most crucial stage in this procedure. Is the goal to boost sales, expand the product’s market, or possibly raise awareness of the brand? Furthermore, what particular issue is resolved by your software? Do you want to show off how your software can increase customer interaction, boost productivity, or streamline operations? Your demo should not only highlight features; it should also address a specific problem.

Plan Your Video Budget

Most video-making apps have every capability you need to capture both your webcam and screen. Now depending on the kind of video you want to make, you might want to think about small costs. For example, you might need to pay anybody to draft a script for you. If you want to make an animated product demo video, you might also want to set aside money for bespoke visuals—a modest expenditure for video distribution, particularly if you intend to employ advertising channels.

Market Your Product Demo Video

To reach a wide audience, make sure your product demo video contains the appropriate titles, labels, descriptions, and even hashtags, depending on where you publish it. Additionally, you might want to spread the word about your movie on various channels, particularly social media, so that people see it on their timelines. By using this strategy, you can make sure that more people discover and watch it, increasing your visibility and revenue.

Crafting effective product demos

A product demonstration film serves as both an excellent sales tool and an educational resource. It has numerous advantages, such as:

Increased Sales

Your sales can soar with demo videos! More than 50% of internet users search for product-related videos before making a purchase. Therefore, if you work in the software industry, a demo video might be your greatest asset.

Highlighted Product Features

The selling points of a lot of products are frequently their features. A demo offers a unique opportunity to highlight these characteristics interestingly and educationally.

Increased Web Traffic

Viewers are more inclined to visit your website to find out more after seeing the demo video’s demonstration of your software’s capabilities. In addition to improving your site’s search engine rating, this additional web traffic offers greater chances for generating leads and client conversion.

Product demo video best practices

Mentioned below are some of the best practices to consider when making a product demo video:

Create a Good Show

It’s preferable to demonstrate your product’s features to your audience rather than giving a rundown of them. Stories and images captivate people more naturally because they allow for greater interpretation.

Choose Good Setting

If your lighting is “off,” you will not only make your product appear duller and less enticing, but you will also lessen the mood and ambiance that are necessary to convey the significance of the product. The environment, which closely coordinates with the lighting, is another important factor in creating the mood and ambiance of the product.

Rehearse As Much As You Can

Being as convincing as you can is what you aim to achieve with your product demo video presentation. But if you’re winging it, you’ll inevitably stumble, hesitate, and second-guess yourself. These spoken cues have the power to significantly damage the audience’s opinion of your offering. Writing and practicing a script is therefore one of the most crucial aspects of producing a demo video.

Product Demonstration Video Examples

Here are the top product demonstration video examples to look forward to:

Hexclad shows countless meal options that can be cooked in their pans right off the bath. The product descriptions are delivered clearly by a trusted brand voice – none other than celebrity chef Gordon Ramsey. They use a quick. to-the-point video that walks you through each benefit of the pans so you can easily make a case for the purchase if you operate in the kitchen often.

They produced a video product demo to demonstrate the product’s functionality to people who may be seeking to make an investment in better dental hygiene. Close-ups of the brush bristles, a description of the products’s technology, and even animation are included in the explanatory movie to make what separates the brush from others easier to understand.

Great transitions are used in the product demo video to display screenshots of the platform’s functionality. Additionally, it offers a clear narration that highlights the key aspects for teams searching for a comprehensive organizational solution. The video is also eye-catching and has a confident, relaxed tone. This brief product demonstration video gets right to the point (with some excellent musical backing)

Take a deeper dive

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• Drive sales and deliver best-in-class online experiences.
• Increase revenue by reaching new channels and markets with confidence in your data.
• Give your teams a central hub to manage and update product data.

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OpenAI Spring Updates event: where to watch, when, what to expect

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Join us in returning to NYC on June 5th to collaborate with executive leaders in exploring comprehensive methods for auditing AI models regarding bias, performance, and ethical compliance across diverse organizations. Find out how you can attend here .

Today is the day.

As per OpenAI co-founder and CEO Sam Altman’s posts on X/Twitter on Friday , the company that ushered in the generative AI age is set to announce big updates to its signature chatbot ChatGPT and the underlying GPT-4 large language model (LLM) that powers it.

When and where will OpenAI’s Spring Update take place?

The event is set to kick off on Monday, May 13, 2024 at 10 am Pacific / 1 pm Eastern Time and will be livestreamed on OpenAI’s website ( openai.com ) and its YouTube channel . Already, as of the time of this article’s posting, more than 5,000 viewers are eagerly awaiting the event start.

The time for the YouTube stream to start is actually earlier, at 9 am PT/12 pm ET, though the actual presentations and content are not expected to start till an hour later.

The AI Impact Tour: The AI Audit

Join us as we return to NYC on June 5th to engage with top executive leaders, delving into strategies for auditing AI models to ensure fairness, optimal performance, and ethical compliance across diverse organizations. Secure your attendance for this exclusive invite-only event.

What to expect from OpenAI’s Spring Updates event

While reports and rumors had swirled for weeks — including one from Reuters on May 10 suggesting OpenAI would release a search engine or product to rival Google, which is hosting its own I/O conference this week, and upstart AI unicorn Perplexity — Altman put the kibosh on those on Friday, stating on X, “not gpt-5, not a search engine, but we’ve been hard at work on some new stuff we think people will love! feels like magic to me.”

not gpt-5, not a search engine, but we’ve been hard at work on some new stuff we think people will love! feels like magic to me. monday 10am PT. https://t.co/nqftf6lRL1 — Sam Altman (@sama) May 10, 2024

The sentiment was echoed by OpenAI co-founder and president Greg Brockman in his own post on X, stating vaguely OpenAI would produce a “live demo of some new work.”

Live demo of some new work, Monday 10a PT. Not GPT-5 or a search engine, but we think you’ll like it. https://t.co/Sy2MlIE6Pg — Greg Brockman (@gdb) May 10, 2024

If not a search engine product, what could OpenAI launch instead?

Activity by OpenAI employees on X has hinted at a conversational audio/voice assistant reminiscent of the character Samantha in the 2006 sci-fi movie “Her,” portrayed by the voice of Scarlett Johansson.

Altman “Liked” a post on X from self-described “College student, anarcho-capitalist, techno-optimist” Spencer Schiff that said: “Currently watching Her to prepare for Monday.”

Currently watching Her to prepare for Monday — Spencer Schiff (@SpencerKSchiff) May 12, 2024

Meanwhile, at least 10 different OpenAI researchers and engineers have posted cryptic updates on X stating they are all excited for what one another are presenting, as shown in his handy video montage from AI influencer “@SmokeAwayyy.”

Why is everyone at OpenAI so excited? pic.twitter.com/GrZ7qeCDRa — Smoke-away (@SmokeAwayyy) May 13, 2024

Among those OpenAI employees who have posted about their excitement for the event are: Aidan Clark, a researcher and former Google DeepMind employee; Mo Bavarian, a research scientist whose X account bio says they are working on optimization and architecture of LLMs at OpenAI; researcher Rapha Gontijo Lopes; technical staff member Chelsea Sierra Voss; Steven Heidel, described as working on fine-tuning at OpenAI; technical staff member Bogo Giertler; and technical staff member Javier “Javi” Soto.

I am also excited about these updates https://t.co/jL1KDnSLZl — Aidan Clark (@_aidan_clark_) May 11, 2024

I am excited about Aidan's excitement https://t.co/O1zvHFyBN7 — Mo Bavarian (@mobav0) May 11, 2024

i am excited about mo’s excitement https://t.co/3sjPPZsRe3 — rapha gontijo lopes (@rapha_gl) May 11, 2024

I am excited about rapha’s excitement https://t.co/TN3zOviYqs — Chelsea Sierra Voss (@csvoss) May 11, 2024

i am excited about chelsea’s excitement https://t.co/QTGtTPhPwg — Steven Heidel (@stevenheidel) May 11, 2024

i am so excited about steven’s excitement https://t.co/RYbzfYGfrD — bogo (@giertler) May 11, 2024

im so excited about bogo’s excitement https://t.co/SzdFRdclpE — javi (@Javi) May 11, 2024

Altman also answered questions from the public using his verified account on Reddit on Friday related to OpenAI’s “Model Spec,” a new document published last week showing how it wants its AI products to behave.

In the course of that discussion, Altman answered a question from user “ankle_biter50” asking: “Will you making this new model mean that we will have chatGPT 4 and the current DALL-E free?” with a side eye/looking emoji, indicating there may be some truth to this idea.

Adding to speculation that OpenAI will be releasing a voice assistant of some kind is an observation from user “@ananayarora” on X pointing out that, looking at the source code on its website, OpenAI has “webRTC servers in place” to allow “phone calls inside of chatGPT” (thanks to Eluna.AI for spotting it ).

OpenAI seems to be working on having phone calls inside of chatGPT. This is probably going to be a small part of the event announced on Monday. (1/n) pic.twitter.com/KT8Hb54DwA — Ananay (@ananayarora) May 11, 2024

In addition, X user “@testingcatalog” posted that the ChatGPT iOS update appears to have been updated recently as well with a new conversational user interface.

ChatGPT iOS app is getting its conversational mode prepared for the upcoming event on May 13. Some recent experiments ? – No model Selector – Lite mode for the conversational UI – Mute button on the Conversational UI pic.twitter.com/llOIAmBQDC — TestingCatalog News ? (@testingcatalog) May 11, 2024

OpenAI has offered a ChatGPT with Voice interface on its iOS and Android apps since December 2023 , allowing for the chatbot to speak to users back and forth and take their voice queries through their smartphones, automatically attempting to detect when the user pauses or finishes speaking. It’s accessible in the mobile apps by clicking the headphones icon beside the input text bar.

OpenAI also gave ChatGPT the ability to “speak” responses to user prompts through AI generated audio voices back in March 2024, adding a new feature called “Read Aloud” to its iOS, Android, and web apps that can be accessed by clicking the small “speaker” icon below a response.

The company further showcased a demo of its voice cloning technology later that month, which can reproduce a human speaker’s voice convincingly on new typed text using only a 15-second recording of the original speaker. However, like its realistic AI video generator Sora, the OpenAI “Voice Engine” remains not publicly released for now, and only accessible to selected third-party groups and testers per OpenAI’s desire to avoid or limit misuse.

Presumably, a new audio conversational assistant from OpenAI would build upon these earlier demos, releases, and technologies, and would perhaps allow a human user to “talk” to ChatGPT in a more naturalistic and humanlike open-ended conversation, without waiting for the assistant to detect a pause or finished query.

Perhaps relatedly, X user “@alwaysaq00” found code on OpenAI’s website indicating the presence of a new GPT-4 Omni model, aka GPT-4o.

I just discovered GPT-4 Omni today. Has it been around for a while? I'm wondering if OpenAI had this under wraps. Also, is 'Omni' the codename for GPT-4.5? It seems I've stumbled upon something exciting! Ive known about omni for a while though. ? https://t.co/x0gj2hYleU pic.twitter.com/CipsvvgAZ5 — alwaysaq00 (@alwaysaq00) May 13, 2024

Whatever OpenAI announces today, it will be sure to turn heads and leave the AI and broader tech industry discussing the ramifications for hours and likely days and weeks to come. Will it live up to the already surging hype — despite not being GPT-5?

Stay tuned and watch the event along with us at 10 am ET/1 pm ET and we’ll be reporting on it here live.

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ChatGPT may be about to make your job way easier

• You'll soon be able to pull ChatGPT up on your screen and get real-time feedback on your work.
• ChatGPT was able to suggest fixes to errors in code in a live demo on Monday.
• OpenAI debuted the feature as part of GPT-4o, the latest model powering the AI tool.

The latest version of ChatGPT could turn the artificial-intelligence tool into a personal assistant — including at work .

Among the new features that OpenAI highlighted on Monday: You can pull up ChatGPT on your computer desktop or smartphone screen and show it whatever you're looking at, whether it's a math problem on a whiteboard or a screen full of code.

In one demo during OpenAI's presentation on its newest model powering the chatbot, GPT-4o (that's the letter O, not zero), ChatGPT suggested changes to code in real time on a user's computer.

At first, ChatGPT was known for its command-prompt-like interface, which allows users to type in questions or requests for images. Last fall, OpenAI added a voice mode, allowing users to ask questions like they would with Alexa or Siri — albeit with a more sophisticated model responding.

But with GPT-4o, users can now show ChatGPT what they're working on and get real-time feedback.

Related stories

In another example, ChatGPT gave a one-sentence summary of a line graph when an OpenAI employee pulled it up on his desktop.

Damn... the idea of being able to just share your screen natively using the new ChatGPT Mac app and have gpt work with you is freaking awesome 🤯 pic.twitter.com/mwZvZWVP1u — Josh Cohenzadeh (@jshchnz) May 13, 2024

With the GPT-4o/ChatGPT desktop app, you can have a coding buddy (black circle) that talks to you and sees what you see! #openai announcements thread! https://t.co/CpvCkjI0iA pic.twitter.com/Tfh81mBHCv — Andrew Gao (@itsandrewgao) May 13, 2024

For anyone who codes or handles data for a living, it's not hard to imagine how the latest version of ChatGPT could make work easier .

Holy shit ChatGPT can help you fix and write codes in real freaking time, it can see your screen and can talk to you in real time. I hope you got an idea about how crazy this shit is pic.twitter.com/ZxqsL2TOje — Kuldeep Lather (@Kullthegreat) May 13, 2024

ChatGPT can also give feedback on work in the real world. In Monday's demo, OpenAI employees showed the tool, via smartphone camera, a simple algebra problem written on a whiteboard.

Eventually, ChatGPT gave them hints on how to solve an unknown variable, giving them feedback at different stages.

GPT-4o marks "the first time that we are really making a huge step forward when it comes to the ease of use," OpenAI's chief technology officer, Mira Murati, told an audience at the company's offices as Monday's presentation kicked off.

Correction: May 13, 2024 — A previous version of this story referred to the latest version of ChatGPT by the wrong name. It is still called ChatGPT, not ChatGPT-4o. GPT-4o is the new model that powers the chatbot.

Axel Springer, Business Insider's parent company, has a global deal to allow OpenAI to train its models on its media brands' reporting.

Watch: What is ChatGPT, and should we be afraid of AI chatbots?

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OpenAI’s new GPT-4o lets people interact using voice or video in the same model

The company’s new free flagship “omnimodel” looks like a supercharged version of assistants like Siri or Alexa.

• James O'Donnell archive page

OpenAI just debuted GPT-4o, a new kind of AI model that you can communicate with in real time via live voice conversation, video streams from your phone, and text. The model is rolling out over the next few weeks and will be free for all users through both the GPT app and the web interface, according to the company. Users who subscribe to OpenAI’s paid tiers, which start at $20 per month, will be able to make more requests. 

OpenAI CTO Mira Murati led the live demonstration of the new release one day before Google is expected to unveil its own AI advancements at its flagship I/O conference on Tuesday, May 14. 

GPT-4 offered similar capabilities, giving users multiple ways to interact with OpenAI’s AI offerings. But it siloed them in separate models, leading to longer response times and presumably higher computing costs. GPT-4o has now merged those capabilities into a single model, which Murati called an “omnimodel.” That means faster responses and smoother transitions between tasks, she said.

The result, the company’s demonstration suggests, is a conversational assistant much in the vein of Siri or Alexa but capable of fielding much more complex prompts.

“We’re looking at the future of interaction between ourselves and the machines,” Murati said of the demo. “We think that GPT-4o is really shifting that paradigm into the future of collaboration, where this interaction becomes much more natural.”

Barret Zoph and Mark Chen, both researchers at OpenAI, walked through a number of applications for the new model. Most impressive was its facility with live conversation. You could interrupt the model during its responses, and it would stop, listen, and adjust course. 

OpenAI showed off the ability to change the model’s tone, too. Chen asked the model to read a bedtime story “about robots and love,” quickly jumping in to demand a more dramatic voice. The model got progressively more theatrical until Murati demanded that it pivot quickly to a convincing robot voice (which it excelled at). While there were predictably some short pauses during the conversation while the model reasoned through what to say next, it stood out as a remarkably naturally paced AI conversation. 

The model can reason through visual problems in real time as well. Using his phone, Zoph filmed himself writing an algebra equation (3 x + 1 = 4) on a sheet of paper, having GPT-4o follow along. He instructed it not to provide answers, but instead to guide him much as a teacher would.

“The first step is to get all the terms with x on one side,” the model said in a friendly tone. “So, what do you think we should do with that plus one?”

Like previous generations of GPT, GPT-4o will store records of users’ interactions with it, meaning the model “has a sense of continuity across all your conversations,” according to Murati. Other new highlights include live translation, the ability to search through your conversations with the model, and the power to look up information in real time. 

As is the nature of a live demo, there were hiccups and glitches. GPT-4o’s voice might jump in awkwardly during the conversation. It appeared to comment on one of the presenters’ outfits even though it wasn’t asked to. But it recovered well when the demonstrators told the model it had erred. It seems to be able to respond quickly and helpfully across several mediums that other models have not yet merged as effectively. 

Previously, many of OpenAI’s most powerful features, like reasoning through image and video, were behind a paywall. GPT-4o marks the first time they’ll be opened up to the wider public, though it’s not yet clear how many interactions you’ll be able to have with the model before being charged. OpenAI says paying subscribers will “continue to have up to five times the capacity limits of our free users.” 

Additional reporting by Will Douglas Heaven.

Artificial intelligence

Sam altman says helpful agents are poised to become ai’s killer function.

Open AI’s CEO says we won’t need new hardware or lots more training data to get there.

What’s next for generative video

OpenAI's Sora has raised the bar for AI moviemaking. Here are four things to bear in mind as we wrap our heads around what's coming.

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Is robotics about to have its own ChatGPT moment?

Researchers are using generative AI and other techniques to teach robots new skills—including tasks they could perform in homes.

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An AI startup made a hyperrealistic deepfake of me that’s so good it’s scary

Synthesia's new technology is impressive but raises big questions about a world where we increasingly can’t tell what’s real.

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OpenAI’s ChatGPT announcement: Watch the GPT-4o reveal and demo here

OpenAI’s livestreamed GPT announcement event happened at 10 a.m. PT Monday, but you can still catch up on the reveals.

The company described the event as “a chance to demo some ChatGPT and GPT-4 updates.” CEO Sam Altman, meanwhile, promoted the event with the message , “not gpt-5, not a search engine, but we’ve been hard at work on some new stuff we think people will love! feels like magic to me.”

As it turned out, the announcement was a new model called GPT-4o — the “o” stands for “omni”– which offers greater responsiveness to voice prompts, as well as better vision capabilities.

“GPT-4o reasons across voice, text and vision,” OpenAI CTO Mira Murati said during a keynote presentation at OpenAI’s offices in San Francisco. “And this is incredibly important, because we’re looking at the future of interaction between ourselves and machines.”

OpenAI also followed up on Monday’s event by showcasing a number of additional demos of GPT-4o’s capabilities on its YouTube channel, from improving visual accessibility through Be My Eyes , its ability to harmonize with itself , and further translation capabilities .

You can watch a replay on the OpenAI website or here:

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Adobe comes after indie game emulator Delta for copying its logo

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Startups Weekly: It’s the dawning of the age of AI — plus, Musk is raging against the machine

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

IndieBio’s SF incubator lineup is making some wild biotech promises

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

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Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Slack under attack over sneaky AI training policy

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Healthcare company WebTPA discloses breach affecting 2.5 million people

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

Seraphim’s latest space accelerator welcomes nine companies

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

OpenAI inks deal to train AI on Reddit data

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

X pushes more users to Communities

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Astronauts fall over. Robotic limbs can help them back up.

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Microsoft’s custom Cobalt chips will come to Azure next week

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Tesla keeps cutting jobs and the feds probe Waymo

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Sony Music warns tech companies over ‘unauthorized’ use of its content to train AI

Sony Music Group has sent letters to more than 700 tech companies and music streaming services to warn them not to use its music to train AI without explicit permission.…

GrubMarket buys Butter to give its food distribution tech an AI boost

Winston Chi, Butter’s founder and CEO, told TechCrunch that “most parties, including our investors and us, are making money” from the exit.

Bolt founder Ryan Breslow wants to settle an investor lawsuit by returning $37 million worth of shares

The investor lawsuit is related to Bolt securing a $30 million personal loan to Ryan Breslow, which was later defaulted on.

With the end of Workplace, it’s fair to wonder if Meta was ever serious about the enterprise

Meta, the parent company of Facebook, launched an enterprise version of the prominent social network in 2015. It always seemed like a stretch for a company built on a consumer…

Meta Threads is testing pinned columns on the web, similar to the old TweetDeck

X, formerly Twitter, turned TweetDeck into X Pro and pushed it behind a paywall. But there is a new column-based social media tool in town, and it’s from Instagram Threads.…

Google expands hands-free and eyes-free interfaces on Android

As part of 2024’s Accessibility Awareness Day, Google is showing off some updates to Android that should be useful to folks with mobility or vision impairments. Project Gameface allows gamers…