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How to Read a Film Case Study in the New Normal

April 21, 2020

This past month, Science has collided with every industry on the planet, and as people look to scientists for answers, certain politicians and media have perhaps become less trusted than ever.

As The Film Collaborative readies a slew of real-world case studies on film distribution that we have been working on for months, it behooves us to re-examine and contextualize what we mean by the “real-world.” We have been covering COVID-19’s impact on film festivals and festival distribution (our core specialty) and you can read that blog series here . The case studies we are publishing presently are all on films released in the last year or two, so their lessons are fresh and relevant, notwithstanding the fact that festival distribution has collapsed and may not return to normal for months—if it ever reverts to what it was.

Science has many ways of looking at what went wrong—and what went right. So, before we ask what filmmakers are supposed to glean from a case study, it seems especially appropriate (and even maybe a bit refreshing) to look at what science does. And then we’ll swing back and suggest ways that filmmakers can get the most out of these case studies as they read them.

What role do Case Studies play in a scientific environment?

In the medical industry, a case study is a research strategy and an empirical inquiry that investigates a phenomenon within its real-life context. Case studies are based on an in-depth investigation of a single individual, group, or event to explore the causes of underlying principles.

What can one learn from a case study? Because it only focuses on a single case, it’s not the gold standard. That honor is given to a “randomized control trial”—the highest level of research—and usually requires a wide sample size. Its aim is to separate what is anecdotal from what is based on collected data. And if you don’t have a wide sample, you need to list limitations of the study. After that, there is a meta-analysis, with peer reviews that form a consensus, which in turn leads to best practices.

So, what does science say one can learn from a single individual’s experience? Even on that front, a case study does not occupy the highest level of inquiry. When a sentinel event occurs, i.e. one that could potentially (or actually did) cause harm where the entire staff involved in that patient’s care and the higher-ups are all present. The meeting is used to identify the factors of what went wrong, with the purpose of improvement in the future, and to keep the same mistake from happing again. If someone or something performed poorly, they identify whether it was a performance error, or a systems error…in other words, a deep dive into the root cause of the problem.

A case study, by contrast, also applies to a single case, but it is not actually a strong level of evidence. It is educational, and functions as a teaching tool in order to give the audience a better appreciation of how a certain process works, like how a disease functions or progresses.

How can we apply this to film distribution?

Scientists are trained not to confuse factual with anecdotal evidence, but in the arena of film distribution, the lines become somewhat blurred.

When it comes to sharing data, we have a long way to go. We certainly do not have enough reporting and transparency to come close to the level of study that takes place in a randomized clinical trial. The Sundance Institute partnered with a few organizations a few years ago with its Transparency Project (which The Film Collaborative participated in), in an attempt to come up with some larger findings, but they couldn’t make it work because it seems there was not enough data to extrapolate from in a way that would produce something useful.

Of course, we could never create a methodology that could produce an entire set of best practices for film distribution, simply because the world, like the stock market, never has been, and is never going to be, predictable. The Film Collaborative produced two books over the years (“Selling Your Film Without Selling Your Soul” and another focusing on VOD outside the U.S.), and while they are not completely irrelevant, much of the information and players have changed to the point that they are not as useful as they once were. But even at their most useful point, it’s important to remember that they never functioned as a road map, and the same is still true: one cannot simply do the same things that Tom Huang (our first case study filmmaker) did and reproduce his success with Find Me .

How to read a film case study…

• Find the ones for you . We are attempting to really cover the gamut in diverse case studies with respect to: [1] independent film genre; [2] diversity of filmmakers; [3] premiere status (so-called A-list festival, not A-list festival, non-festival premiere), [4] niche appeal; [5] traditional sales and distribution vs. DIY vs. hybrid models; and [6] successful releases by the filmmaker’s standards, and not disappointing ones. While reading each one would probably be useful in some way for many filmmakers, one can also analogize and utilize some more than others—the ones that are more fitting based on your film, goals, possibilities, etc.
• Look for the similarities rather than the differences . If someone tells you about their experience, a natural initial human reaction is to see that person’s experience as fundamentally different from yours and to make a premeditated decision to get nothing out of hearing about it. But if you listen more closely, you can begin to find a lot of similarities in other people’s experiences. If you distance yourself, you set up your own prejudice systems—and learn nothing. So, when you read a case study, even if the substantive elements are different, look at the techniques that are employed and see if you might be able to use them to inform your process.
• Learn to separate anecdotal evidence from best practices , including your own. If you made your last film three years ago, don’t assume that everything you think you know still applies. And, of course, you must re-think everything you thought you knew back in in February 2020, too.
• Ask whether the filmmaker knew who their film was for , and if that filmmaker succeeded in identifying a path to reach that audience . Ask yourself the same question about your project. If you your answer is, “I can reach my audience if I had a studio-level marketing campaign,” you need to re-define your demographic to the point where you can reach them for a relatively small amount of money, or even using what we call “sweat equity,” and maybe marketing / media / organizational partnerships that can help.
• Make a list of the practical ideas and advice that you can glean regarding how to market your film, to try and think about different trailer lengths, how much money to spend on ads, how to figure out if your ads are working, vendors to look into, etc.
• Improve your self-awareness and critical thinking . Some of the drafts of the case studies we are getting underscore the reasons why TFC’s educational tools are so important in the first place. We had asked our filmmaker authors to be as transparent and honest as they wanted to be, yet are finding that even these drafts themselves reveal the filmmakers’ mistaken or unrealistic expectations, or place blame on third parties that do not deserve to bear the sole burden of the many systemic problems in the industry regarding distribution. We have working closely with these filmmakers (many of whom did not even realize they may have been wronged — or actually not wronged, depending on the example —until we pointed it out to them) to help them offer a more constructive presentation on some of the more difficult aspects of their projects’ journeys. The questions that arose from that exercise are useful in showing that not everything should be taken at face value.
• What success and failure look like. We have not cherry picked the success stories, but rather have encouraged filmmakers to be more transparent about failures/stats/earnings in addition to successes, so that if strategies or partners do not produce desired outcomes, others can make different choices. And being clear about one’s goals and motivations will help put into perspective what success looks like (it’s not the same for everyone). And if there’s one thing that we hope you take away from these case studies, it is that not everything is possible for every film in terms of distribution.
• Real numbers . When possible, we ask the filmmakers to be as transparent as they feel comfortable with in general, but also in terms of the fact that in some cases they have signed NDAs, or have other parties that they need to be accountable to.

In today’s climate only relatively few filmmakers who are offered a lucrative (or at least professionally advantageous) distribution deal from a distributor or digital platform get to walk away from the obligations and work of actually distributing their films. The rest must set aside their director’s chair and take on new roles surrounding the distribution of their film that they traditionally may not have ever planned to assume. TFC has seen many filmmakers who do not possess enough knowledge about how distribution works to make informed decisions as to distribution deals, such as whether to accept an offer from a distributor with little or no minimum guarantee / license fee and not-great terms and conditions, to try to go it alone and distribute their film by themselves, or to split rights with chosen partners. So, we hope that these case studies help to improve that, and we of course welcome any feedback or comments to [email protected] .

Over the next several months, we will be releasing case studies on films of different genres, subject matter, and levels of success, and covering topics from sales agents, distributors and self-distribution to reaching an online audience, creating impact campaigns with calls-to-action, and being pigeonholed in one’s film niche. We hope you find them useful, inspiring and enjoyable!

Acknowledgements

Film Analysis

What this handout is about.

This handout introduces film analysis and and offers strategies and resources for approaching film analysis assignments.

Writing the film analysis essay

Writing a film analysis requires you to consider the composition of the film—the individual parts and choices made that come together to create the finished piece. Film analysis goes beyond the analysis of the film as literature to include camera angles, lighting, set design, sound elements, costume choices, editing, etc. in making an argument. The first step to analyzing the film is to watch it with a plan.

Watching the film

First it’s important to watch the film carefully with a critical eye. Consider why you’ve been assigned to watch a film and write an analysis. How does this activity fit into the course? Why have you been assigned this particular film? What are you looking for in connection to the course content? Let’s practice with this clip from Alfred Hitchcock’s Vertigo (1958). Here are some tips on how to watch the clip critically, just as you would an entire film:

• Give the clip your undivided attention at least once. Pay close attention to details and make observations that might start leading to bigger questions.
• Watch the clip a second time. For this viewing, you will want to focus specifically on those elements of film analysis that your class has focused on, so review your course notes. For example, from whose perspective is this clip shot? What choices help convey that perspective? What is the overall tone, theme, or effect of this clip?
• Take notes while you watch for the second time. Notes will help you keep track of what you noticed and when, if you include timestamps in your notes. Timestamps are vital for citing scenes from a film!

For more information on watching a film, check out the Learning Center’s handout on watching film analytically . For more resources on researching film, including glossaries of film terms, see UNC Library’s research guide on film & cinema .

Brainstorming ideas

Once you’ve watched the film twice, it’s time to brainstorm some ideas based on your notes. Brainstorming is a major step that helps develop and explore ideas. As you brainstorm, you may want to cluster your ideas around central topics or themes that emerge as you review your notes. Did you ask several questions about color? Were you curious about repeated images? Perhaps these are directions you can pursue.

If you’re writing an argumentative essay, you can use the connections that you develop while brainstorming to draft a thesis statement . Consider the assignment and prompt when formulating a thesis, as well as what kind of evidence you will present to support your claims. Your evidence could be dialogue, sound edits, cinematography decisions, etc. Much of how you make these decisions will depend on the type of film analysis you are conducting, an important decision covered in the next section.

After brainstorming, you can draft an outline of your film analysis using the same strategies that you would for other writing assignments. Here are a few more tips to keep in mind as you prepare for this stage of the assignment:

• Make sure you understand the prompt and what you are being asked to do. Remember that this is ultimately an assignment, so your thesis should answer what the prompt asks. Check with your professor if you are unsure.
• In most cases, the director’s name is used to talk about the film as a whole, for instance, “Alfred Hitchcock’s Vertigo .” However, some writers may want to include the names of other persons who helped to create the film, including the actors, the cinematographer, and the sound editor, among others.
• When describing a sequence in a film, use the literary present. An example could be, “In Vertigo , Hitchcock employs techniques of observation to dramatize the act of detection.”
• Finding a screenplay/script of the movie may be helpful and save you time when compiling citations. But keep in mind that there may be differences between the screenplay and the actual product (and these differences might be a topic of discussion!).
• Go beyond describing basic film elements by articulating the significance of these elements in support of your particular position. For example, you may have an interpretation of the striking color green in Vertigo , but you would only mention this if it was relevant to your argument. For more help on using evidence effectively, see the section on “using evidence” in our evidence handout .

Also be sure to avoid confusing the terms shot, scene, and sequence. Remember, a shot ends every time the camera cuts; a scene can be composed of several related shots; and a sequence is a set of related scenes.

Different types of film analysis

As you consider your notes, outline, and general thesis about a film, the majority of your assignment will depend on what type of film analysis you are conducting. This section explores some of the different types of film analyses you may have been assigned to write.

Semiotic analysis

Semiotic analysis is the interpretation of signs and symbols, typically involving metaphors and analogies to both inanimate objects and characters within a film. Because symbols have several meanings, writers often need to determine what a particular symbol means in the film and in a broader cultural or historical context.

For instance, a writer could explore the symbolism of the flowers in Vertigo by connecting the images of them falling apart to the vulnerability of the heroine.

Here are a few other questions to consider for this type of analysis:

• What objects or images are repeated throughout the film?
• How does the director associate a character with small signs, such as certain colors, clothing, food, or language use?
• How does a symbol or object relate to other symbols and objects, that is, what is the relationship between the film’s signs?

Many films are rich with symbolism, and it can be easy to get lost in the details. Remember to bring a semiotic analysis back around to answering the question “So what?” in your thesis.

Narrative analysis

Narrative analysis is an examination of the story elements, including narrative structure, character, and plot. This type of analysis considers the entirety of the film and the story it seeks to tell.

For example, you could take the same object from the previous example—the flowers—which meant one thing in a semiotic analysis, and ask instead about their narrative role. That is, you might analyze how Hitchcock introduces the flowers at the beginning of the film in order to return to them later to draw out the completion of the heroine’s character arc.

To create this type of analysis, you could consider questions like:

• How does the film correspond to the Three-Act Structure: Act One: Setup; Act Two: Confrontation; and Act Three: Resolution?
• What is the plot of the film? How does this plot differ from the narrative, that is, how the story is told? For example, are events presented out of order and to what effect?
• Does the plot revolve around one character? Does the plot revolve around multiple characters? How do these characters develop across the film?

When writing a narrative analysis, take care not to spend too time on summarizing at the expense of your argument. See our handout on summarizing for more tips on making summary serve analysis.

Cultural/historical analysis

One of the most common types of analysis is the examination of a film’s relationship to its broader cultural, historical, or theoretical contexts. Whether films intentionally comment on their context or not, they are always a product of the culture or period in which they were created. By placing the film in a particular context, this type of analysis asks how the film models, challenges, or subverts different types of relations, whether historical, social, or even theoretical.

For example, the clip from Vertigo depicts a man observing a woman without her knowing it. You could examine how this aspect of the film addresses a midcentury social concern about observation, such as the sexual policing of women, or a political one, such as Cold War-era McCarthyism.

A few of the many questions you could ask in this vein include:

• How does the film comment on, reinforce, or even critique social and political issues at the time it was released, including questions of race, ethnicity, gender, and sexuality?
• How might a biographical understanding of the film’s creators and their historical moment affect the way you view the film?
• How might a specific film theory, such as Queer Theory, Structuralist Theory, or Marxist Film Theory, provide a language or set of terms for articulating the attributes of the film?

Take advantage of class resources to explore possible approaches to cultural/historical film analyses, and find out whether you will be expected to do additional research into the film’s context.

Mise-en-scène analysis

A mise-en-scène analysis attends to how the filmmakers have arranged compositional elements in a film and specifically within a scene or even a single shot. This type of analysis organizes the individual elements of a scene to explore how they come together to produce meaning. You may focus on anything that adds meaning to the formal effect produced by a given scene, including: blocking, lighting, design, color, costume, as well as how these attributes work in conjunction with decisions related to sound, cinematography, and editing. For example, in the clip from Vertigo , a mise-en-scène analysis might ask how numerous elements, from lighting to camera angles, work together to present the viewer with the perspective of Jimmy Stewart’s character.

To conduct this type of analysis, you could ask:

• What effects are created in a scene, and what is their purpose?
• How does this scene represent the theme of the movie?
• How does a scene work to express a broader point to the film’s plot?

This detailed approach to analyzing the formal elements of film can help you come up with concrete evidence for more general film analysis assignments.

Reviewing your draft

Once you have a draft, it’s helpful to get feedback on what you’ve written to see if your analysis holds together and you’ve conveyed your point. You may not necessarily need to find someone who has seen the film! Ask a writing coach, roommate, or family member to read over your draft and share key takeaways from what you have written so far.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Aumont, Jacques, and Michel Marie. 1988. L’analyse Des Films . Paris: Nathan.

Media & Design Center. n.d. “Film and Cinema Research.” UNC University Libraries. Last updated February 10, 2021. https://guides.lib.unc.edu/filmresearch .

Oxford Royale Academy. n.d. “7 Ways to Watch Film.” Oxford Royale Academy. Accessed April 2021. https://www.oxford-royale.com/articles/7-ways-watch-films-critically/ .

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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How to Write a Case Study: Bookmarkable Guide & Template

Published: November 30, 2023

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.

Sure, you could say that you're great at X or that you're way ahead of the competition when it comes to Y. But at the end of the day, what you really need to win new business is cold, hard proof.

One of the best ways to prove your worth is through a compelling case study. In fact, HubSpot’s 2020 State of Marketing report found that case studies are so compelling that they are the fifth most commonly used type of content used by marketers.

Below, I'll walk you through what a case study is, how to prepare for writing one, what you need to include in it, and how it can be an effective tactic. To jump to different areas of this post, click on the links below to automatically scroll.

Case Study Definition

Case study templates, how to write a case study.

• How to Format a Case Study

Business Case Study Examples

A case study is a specific challenge a business has faced, and the solution they've chosen to solve it. Case studies can vary greatly in length and focus on several details related to the initial challenge and applied solution, and can be presented in various forms like a video, white paper, blog post, etc.

In professional settings, it's common for a case study to tell the story of a successful business partnership between a vendor and a client. Perhaps the success you're highlighting is in the number of leads your client generated, customers closed, or revenue gained. Any one of these key performance indicators (KPIs) are examples of your company's services in action.

When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers and help you attract new clients.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

You're all set!

Click this link to access this resource at any time.

Why write a case study? 

I know, you’re thinking “ Okay, but why do I need to write one of these? ” The truth is that while case studies are a huge undertaking, they are powerful marketing tools that allow you to demonstrate the value of your product to potential customers using real-world examples. Here are a few reasons why you should write case studies. 

1. Explain Complex Topics or Concepts

Case studies give you the space to break down complex concepts, ideas, and strategies and show how they can be applied in a practical way. You can use real-world examples, like an existing client, and use their story to create a compelling narrative that shows how your product solved their issue and how those strategies can be repeated to help other customers get similar successful results.  

2. Show Expertise

Case studies are a great way to demonstrate your knowledge and expertise on a given topic or industry. This is where you get the opportunity to show off your problem-solving skills and how you’ve generated successful outcomes for clients you’ve worked with. 

3. Build Trust and Credibility

In addition to showing off the attributes above, case studies are an excellent way to build credibility. They’re often filled with data and thoroughly researched, which shows readers you’ve done your homework. They can have confidence in the solutions you’ve presented because they’ve read through as you’ve explained the problem and outlined step-by-step what it took to solve it. All of these elements working together enable you to build trust with potential customers.

4. Create Social Proof

Using existing clients that have seen success working with your brand builds social proof . People are more likely to choose your brand if they know that others have found success working with you. Case studies do just that — putting your success on display for potential customers to see. 

All of these attributes work together to help you gain more clients. Plus you can even use quotes from customers featured in these studies and repurpose them in other marketing content. Now that you know more about the benefits of producing a case study, let’s check out how long these documents should be. 

How long should a case study be?

The length of a case study will vary depending on the complexity of the project or topic discussed. However, as a general guideline, case studies typically range from 500 to 1,500 words. 

Whatever length you choose, it should provide a clear understanding of the challenge, the solution you implemented, and the results achieved. This may be easier said than done, but it's important to strike a balance between providing enough detail to make the case study informative and concise enough to keep the reader's interest.

The primary goal here is to effectively communicate the key points and takeaways of the case study. It’s worth noting that this shouldn’t be a wall of text. Use headings, subheadings, bullet points, charts, and other graphics to break up the content and make it more scannable for readers. We’ve also seen brands incorporate video elements into case studies listed on their site for a more engaging experience. 

Ultimately, the length of your case study should be determined by the amount of information necessary to convey the story and its impact without becoming too long. Next, let’s look at some templates to take the guesswork out of creating one. 

To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business with free case study templates for creating your own.

Tell us a little about yourself below to gain access today:

And to give you more options, we’ll highlight some useful templates that serve different needs. But remember, there are endless possibilities when it comes to demonstrating the work your business has done.

1. General Case Study Template

Do you have a specific product or service that you’re trying to sell, but not enough reviews or success stories? This Product Specific case study template will help.

This template relies less on metrics, and more on highlighting the customer’s experience and satisfaction. As you follow the template instructions, you’ll be prompted to speak more about the benefits of the specific product, rather than your team’s process for working with the customer.

4. Bold Social Media Business Case Study Template

You can find templates that represent different niches, industries, or strategies that your business has found success in — like a bold social media business case study template.

In this template, you can tell the story of how your social media marketing strategy has helped you or your client through collaboration or sale of your service. Customize it to reflect the different marketing channels used in your business and show off how well your business has been able to boost traffic, engagement, follows, and more.

5. Lead Generation Business Case Study Template

It’s important to note that not every case study has to be the product of a sale or customer story, sometimes they can be informative lessons that your own business has experienced. A great example of this is the Lead Generation Business case study template.

If you’re looking to share operational successes regarding how your team has improved processes or content, you should include the stories of different team members involved, how the solution was found, and how it has made a difference in the work your business does.

Now that we’ve discussed different templates and ideas for how to use them, let’s break down how to create your own case study with one.

• Get started with case study templates.
• Determine the case study's objective.
• Establish a case study medium.
• Find the right case study candidate.
• Contact your candidate for permission to write about them.
• Ensure you have all the resources you need to proceed once you get a response.
• Download a case study email template.
• Define the process you want to follow with the client.
• Ensure you're asking the right questions.
• Layout your case study format.
• Publish and promote your case study.

1. Get started with case study templates.

Telling your customer's story is a delicate process — you need to highlight their success while naturally incorporating your business into their story.

If you're just getting started with case studies, we recommend you download HubSpot's Case Study Templates we mentioned before to kickstart the process.

2. Determine the case study's objective.

All business case studies are designed to demonstrate the value of your services, but they can focus on several different client objectives.

Your first step when writing a case study is to determine the objective or goal of the subject you're featuring. In other words, what will the client have succeeded in doing by the end of the piece?

The client objective you focus on will depend on what you want to prove to your future customers as a result of publishing this case study.

Your case study can focus on one of the following client objectives:

• Complying with government regulation
• Lowering business costs
• Becoming profitable
• Generating more leads
• Closing on more customers
• Generating more revenue
• Expanding into a new market
• Becoming more sustainable or energy-efficient

3. Establish a case study medium.

Next, you'll determine the medium in which you'll create the case study. In other words, how will you tell this story?

Case studies don't have to be simple, written one-pagers. Using different media in your case study can allow you to promote your final piece on different channels. For example, while a written case study might just live on your website and get featured in a Facebook post, you can post an infographic case study on Pinterest and a video case study on your YouTube channel.

Here are some different case study mediums to consider:

Written Case Study

Consider writing this case study in the form of an ebook and converting it to a downloadable PDF. Then, gate the PDF behind a landing page and form for readers to fill out before downloading the piece, allowing this case study to generate leads for your business.

Video Case Study

Plan on meeting with the client and shooting an interview. Seeing the subject, in person, talk about the service you provided them can go a long way in the eyes of your potential customers.

Infographic Case Study

Use the long, vertical format of an infographic to tell your success story from top to bottom. As you progress down the infographic, emphasize major KPIs using bigger text and charts that show the successes your client has had since working with you.

Podcast Case Study

Podcasts are a platform for you to have a candid conversation with your client. This type of case study can sound more real and human to your audience — they'll know the partnership between you and your client was a genuine success.

4. Find the right case study candidate.

Writing about your previous projects requires more than picking a client and telling a story. You need permission, quotes, and a plan. To start, here are a few things to look for in potential candidates.

Product Knowledge

It helps to select a customer who's well-versed in the logistics of your product or service. That way, he or she can better speak to the value of what you offer in a way that makes sense for future customers.

Remarkable Results

Clients that have seen the best results are going to make the strongest case studies. If their own businesses have seen an exemplary ROI from your product or service, they're more likely to convey the enthusiasm that you want prospects to feel, too.

One part of this step is to choose clients who have experienced unexpected success from your product or service. When you've provided non-traditional customers — in industries that you don't usually work with, for example — with positive results, it can help to remove doubts from prospects.

Recognizable Names

While small companies can have powerful stories, bigger or more notable brands tend to lend credibility to your own. In fact, 89% of consumers say they'll buy from a brand they already recognize over a competitor, especially if they already follow them on social media.

Customers that came to you after working with a competitor help highlight your competitive advantage and might even sway decisions in your favor.

5. Contact your candidate for permission to write about them.

To get the case study candidate involved, you have to set the stage for clear and open communication. That means outlining expectations and a timeline right away — not having those is one of the biggest culprits in delayed case study creation.

Most importantly at this point, however, is getting your subject's approval. When first reaching out to your case study candidate, provide them with the case study's objective and format — both of which you will have come up with in the first two steps above.

To get this initial permission from your subject, put yourself in their shoes — what would they want out of this case study? Although you're writing this for your own company's benefit, your subject is far more interested in the benefit it has for them.

Benefits to Offer Your Case Study Candidate

Here are four potential benefits you can promise your case study candidate to gain their approval.

Brand Exposure

Explain to your subject to whom this case study will be exposed, and how this exposure can help increase their brand awareness both in and beyond their own industry. In the B2B sector, brand awareness can be hard to collect outside one's own market, making case studies particularly useful to a client looking to expand their name's reach.

Employee Exposure

Allow your subject to provide quotes with credits back to specific employees. When this is an option for them, their brand isn't the only thing expanding its reach — their employees can get their name out there, too. This presents your subject with networking and career development opportunities they might not have otherwise.

Product Discount

This is a more tangible incentive you can offer your case study candidate, especially if they're a current customer of yours. If they agree to be your subject, offer them a product discount — or a free trial of another product — as a thank-you for their help creating your case study.

Backlinks and Website Traffic

Here's a benefit that is sure to resonate with your subject's marketing team: If you publish your case study on your website, and your study links back to your subject's website — known as a "backlink" — this small gesture can give them website traffic from visitors who click through to your subject's website.

Additionally, a backlink from you increases your subject's page authority in the eyes of Google. This helps them rank more highly in search engine results and collect traffic from readers who are already looking for information about their industry.

6. Ensure you have all the resources you need to proceed once you get a response.

So you know what you’re going to offer your candidate, it’s time that you prepare the resources needed for if and when they agree to participate, like a case study release form and success story letter.

Let's break those two down.

Case Study Release Form

This document can vary, depending on factors like the size of your business, the nature of your work, and what you intend to do with the case studies once they are completed. That said, you should typically aim to include the following in the Case Study Release Form:

• A clear explanation of why you are creating this case study and how it will be used.
• A statement defining the information and potentially trademarked information you expect to include about the company — things like names, logos, job titles, and pictures.
• An explanation of what you expect from the participant, beyond the completion of the case study. For example, is this customer willing to act as a reference or share feedback, and do you have permission to pass contact information along for these purposes?
• A note about compensation.

Success Story Letter

As noted in the sample email, this document serves as an outline for the entire case study process. Other than a brief explanation of how the customer will benefit from case study participation, you'll want to be sure to define the following steps in the Success Story Letter.

7. Download a case study email template.

While you gathered your resources, your candidate has gotten time to read over the proposal. When your candidate approves of your case study, it's time to send them a release form.

A case study release form tells you what you'll need from your chosen subject, like permission to use any brand names and share the project information publicly. Kick-off this process with an email that runs through exactly what they can expect from you, as well as what you need from them. To give you an idea of what that might look like, check out this sample email:

8. Define the process you want to follow with the client.

Before you can begin the case study, you have to have a clear outline of the case study process with your client. An example of an effective outline would include the following information.

The Acceptance

First, you'll need to receive internal approval from the company's marketing team. Once approved, the Release Form should be signed and returned to you. It's also a good time to determine a timeline that meets the needs and capabilities of both teams.

The Questionnaire

To ensure that you have a productive interview — which is one of the best ways to collect information for the case study — you'll want to ask the participant to complete a questionnaire before this conversation. That will provide your team with the necessary foundation to organize the interview, and get the most out of it.

The Interview

Once the questionnaire is completed, someone on your team should reach out to the participant to schedule a 30- to 60-minute interview, which should include a series of custom questions related to the customer's experience with your product or service.

The Draft Review

After the case study is composed, you'll want to send a draft to the customer, allowing an opportunity to give you feedback and edits.

The Final Approval

Once any necessary edits are completed, send a revised copy of the case study to the customer for final approval.

Once the case study goes live — on your website or elsewhere — it's best to contact the customer with a link to the page where the case study lives. Don't be afraid to ask your participants to share these links with their own networks, as it not only demonstrates your ability to deliver positive results and impressive growth, as well.

9. Ensure you're asking the right questions.

Before you execute the questionnaire and actual interview, make sure you're setting yourself up for success. A strong case study results from being prepared to ask the right questions. What do those look like? Here are a few examples to get you started:

• What are your goals?
• What challenges were you experiencing before purchasing our product or service?
• What made our product or service stand out against our competitors?
• What did your decision-making process look like?
• How have you benefited from using our product or service? (Where applicable, always ask for data.)

Keep in mind that the questionnaire is designed to help you gain insights into what sort of strong, success-focused questions to ask during the actual interview. And once you get to that stage, we recommend that you follow the "Golden Rule of Interviewing." Sounds fancy, right? It's actually quite simple — ask open-ended questions.

If you're looking to craft a compelling story, "yes" or "no" answers won't provide the details you need. Focus on questions that invite elaboration, such as, "Can you describe ...?" or, "Tell me about ..."

In terms of the interview structure, we recommend categorizing the questions and flowing them into six specific sections that will mirror a successful case study format. Combined, they'll allow you to gather enough information to put together a rich, comprehensive study.

Open with the customer's business.

The goal of this section is to generate a better understanding of the company's current challenges and goals, and how they fit into the landscape of their industry. Sample questions might include:

• How long have you been in business?
• How many employees do you have?
• What are some of the objectives of your department at this time?

Cite a problem or pain point.

To tell a compelling story, you need context. That helps match the customer's need with your solution. Sample questions might include:

• What challenges and objectives led you to look for a solution?
• What might have happened if you did not identify a solution?
• Did you explore other solutions before this that did not work out? If so, what happened?

Discuss the decision process.

Exploring how the customer decided to work with you helps to guide potential customers through their own decision-making processes. Sample questions might include:

• How did you hear about our product or service?
• Who was involved in the selection process?
• What was most important to you when evaluating your options?

Explain how a solution was implemented.

The focus here should be placed on the customer's experience during the onboarding process. Sample questions might include:

• How long did it take to get up and running?
• Did that meet your expectations?
• Who was involved in the process?

Explain how the solution works.

The goal of this section is to better understand how the customer is using your product or service. Sample questions might include:

• Is there a particular aspect of the product or service that you rely on most?
• Who is using the product or service?

End with the results.

In this section, you want to uncover impressive measurable outcomes — the more numbers, the better. Sample questions might include:

• How is the product or service helping you save time and increase productivity?
• In what ways does that enhance your competitive advantage?
• How much have you increased metrics X, Y, and Z?

10. Lay out your case study format.

When it comes time to take all of the information you've collected and actually turn it into something, it's easy to feel overwhelmed. Where should you start? What should you include? What's the best way to structure it?

To help you get a handle on this step, it's important to first understand that there is no one-size-fits-all when it comes to the ways you can present a case study. They can be very visual, which you'll see in some of the examples we've included below, and can sometimes be communicated mostly through video or photos, with a bit of accompanying text.

Here are the sections we suggest, which we'll cover in more detail down below:

• Title: Keep it short. Develop a succinct but interesting project name you can give the work you did with your subject.
• Subtitle: Use this copy to briefly elaborate on the accomplishment. What was done? The case study itself will explain how you got there.
• Executive Summary : A 2-4 sentence summary of the entire story. You'll want to follow it with 2-3 bullet points that display metrics showcasing success.
• About the Subject: An introduction to the person or company you served, which can be pulled from a LinkedIn Business profile or client website.
• Challenges and Objectives: A 2-3 paragraph description of the customer's challenges, before using your product or service. This section should also include the goals or objectives the customer set out to achieve.
• How Product/Service Helped: A 2-3 paragraph section that describes how your product or service provided a solution to their problem.
• Results: A 2-3 paragraph testimonial that proves how your product or service specifically benefited the person or company and helped achieve its goals. Include numbers to quantify your contributions.
• Supporting Visuals or Quotes: Pick one or two powerful quotes that you would feature at the bottom of the sections above, as well as a visual that supports the story you are telling.
• Future Plans: Everyone likes an epilogue. Comment on what's ahead for your case study subject, whether or not those plans involve you.
• Call to Action (CTA): Not every case study needs a CTA, but putting a passive one at the end of your case study can encourage your readers to take an action on your website after learning about the work you've done.

When laying out your case study, focus on conveying the information you've gathered in the most clear and concise way possible. Make it easy to scan and comprehend, and be sure to provide an attractive call-to-action at the bottom — that should provide readers an opportunity to learn more about your product or service.

11. Publish and promote your case study.

Once you've completed your case study, it's time to publish and promote it. Some case study formats have pretty obvious promotional outlets — a video case study can go on YouTube, just as an infographic case study can go on Pinterest.

But there are still other ways to publish and promote your case study. Here are a couple of ideas:

Lead Gen in a Blog Post

As stated earlier in this article, written case studies make terrific lead-generators if you convert them into a downloadable format, like a PDF. To generate leads from your case study, consider writing a blog post that tells an abbreviated story of your client's success and asking readers to fill out a form with their name and email address if they'd like to read the rest in your PDF.

Then, promote this blog post on social media, through a Facebook post or a tweet.

Published as a Page on Your Website

As a growing business, you might need to display your case study out in the open to gain the trust of your target audience.

Rather than gating it behind a landing page, publish your case study to its own page on your website, and direct people here from your homepage with a "Case Studies" or "Testimonials" button along your homepage's top navigation bar.

Format for a Case Study

The traditional case study format includes the following parts: a title and subtitle, a client profile, a summary of the customer’s challenges and objectives, an account of how your solution helped, and a description of the results. You might also want to include supporting visuals and quotes, future plans, and calls-to-action.

Image Source

The title is one of the most important parts of your case study. It should draw readers in while succinctly describing the potential benefits of working with your company. To that end, your title should:

• State the name of your custome r. Right away, the reader must learn which company used your products and services. This is especially important if your customer has a recognizable brand. If you work with individuals and not companies, you may omit the name and go with professional titles: “A Marketer…”, “A CFO…”, and so forth.
• State which product your customer used . Even if you only offer one product or service, or if your company name is the same as your product name, you should still include the name of your solution. That way, readers who are not familiar with your business can become aware of what you sell.
• Allude to the results achieved . You don’t necessarily need to provide hard numbers, but the title needs to represent the benefits, quickly. That way, if a reader doesn’t stay to read, they can walk away with the most essential information: Your product works.

The example above, “Crunch Fitness Increases Leads and Signups With HubSpot,” achieves all three — without being wordy. Keeping your title short and sweet is also essential.

2. Subtitle

Your subtitle is another essential part of your case study — don’t skip it, even if you think you’ve done the work with the title. In this section, include a brief summary of the challenges your customer was facing before they began to use your products and services. Then, drive the point home by reiterating the benefits your customer experienced by working with you.

The above example reads:

“Crunch Fitness was franchising rapidly when COVID-19 forced fitness clubs around the world to close their doors. But the company stayed agile by using HubSpot to increase leads and free trial signups.”

We like that the case study team expressed the urgency of the problem — opening more locations in the midst of a pandemic — and placed the focus on the customer’s ability to stay agile.

3. Executive Summary

The executive summary should provide a snapshot of your customer, their challenges, and the benefits they enjoyed from working with you. Think it’s too much? Think again — the purpose of the case study is to emphasize, again and again, how well your product works.

The good news is that depending on your design, the executive summary can be mixed with the subtitle or with the “About the Company” section. Many times, this section doesn’t need an explicit “Executive Summary” subheading. You do need, however, to provide a convenient snapshot for readers to scan.

In the above example, ADP included information about its customer in a scannable bullet-point format, then provided two sections: “Business Challenge” and “How ADP Helped.” We love how simple and easy the format is to follow for those who are unfamiliar with ADP or its typical customer.

4. About the Company

Readers need to know and understand who your customer is. This is important for several reasons: It helps your reader potentially relate to your customer, it defines your ideal client profile (which is essential to deter poor-fit prospects who might have reached out without knowing they were a poor fit), and it gives your customer an indirect boon by subtly promoting their products and services.

Feel free to keep this section as simple as possible. You can simply copy and paste information from the company’s LinkedIn, use a quote directly from your customer, or take a more creative storytelling approach.

In the above example, HubSpot included one paragraph of description for Crunch Fitness and a few bullet points. Below, ADP tells the story of its customer using an engaging, personable technique that effectively draws readers in.

5. Challenges and Objectives

The challenges and objectives section of your case study is the place to lay out, in detail, the difficulties your customer faced prior to working with you — and what they hoped to achieve when they enlisted your help.

In this section, you can be as brief or as descriptive as you’d like, but remember: Stress the urgency of the situation. Don’t understate how much your customer needed your solution (but don’t exaggerate and lie, either). Provide contextual information as necessary. For instance, the pandemic and societal factors may have contributed to the urgency of the need.

Take the above example from design consultancy IDEO:

“Educational opportunities for adults have become difficult to access in the United States, just when they’re needed most. To counter this trend, IDEO helped the city of South Bend and the Drucker Institute launch Bendable, a community-powered platform that connects people with opportunities to learn with and from each other.”

We love how IDEO mentions the difficulties the United States faces at large, the efforts its customer is taking to address these issues, and the steps IDEO took to help.

6. How Product/Service Helped

This is where you get your product or service to shine. Cover the specific benefits that your customer enjoyed and the features they gleaned the most use out of. You can also go into detail about how you worked with and for your customer. Maybe you met several times before choosing the right solution, or you consulted with external agencies to create the best package for them.

Whatever the case may be, try to illustrate how easy and pain-free it is to work with the representatives at your company. After all, potential customers aren’t looking to just purchase a product. They’re looking for a dependable provider that will strive to exceed their expectations.

In the above example, IDEO describes how it partnered with research institutes and spoke with learners to create Bendable, a free educational platform. We love how it shows its proactivity and thoroughness. It makes potential customers feel that IDEO might do something similar for them.

The results are essential, and the best part is that you don’t need to write the entirety of the case study before sharing them. Like HubSpot, IDEO, and ADP, you can include the results right below the subtitle or executive summary. Use data and numbers to substantiate the success of your efforts, but if you don’t have numbers, you can provide quotes from your customers.

We can’t overstate the importance of the results. In fact, if you wanted to create a short case study, you could include your title, challenge, solution (how your product helped), and result.

8. Supporting Visuals or Quotes

Let your customer speak for themselves by including quotes from the representatives who directly interfaced with your company.

Visuals can also help, even if they’re stock images. On one side, they can help you convey your customer’s industry, and on the other, they can indirectly convey your successes. For instance, a picture of a happy professional — even if they’re not your customer — will communicate that your product can lead to a happy client.

In this example from IDEO, we see a man standing in a boat. IDEO’s customer is neither the man pictured nor the manufacturer of the boat, but rather Conservation International, an environmental organization. This imagery provides a visually pleasing pattern interrupt to the page, while still conveying what the case study is about.

9. Future Plans

This is optional, but including future plans can help you close on a more positive, personable note than if you were to simply include a quote or the results. In this space, you can show that your product will remain in your customer’s tech stack for years to come, or that your services will continue to be instrumental to your customer’s success.

Alternatively, if you work only on time-bound projects, you can allude to the positive impact your customer will continue to see, even after years of the end of the contract.

10. Call to Action (CTA)

Not every case study needs a CTA, but we’d still encourage it. Putting one at the end of your case study will encourage your readers to take an action on your website after learning about the work you've done.

It will also make it easier for them to reach out, if they’re ready to start immediately. You don’t want to lose business just because they have to scroll all the way back up to reach out to your team.

To help you visualize this case study outline, check out the case study template below, which can also be downloaded here .

You drove the results, made the connection, set the expectations, used the questionnaire to conduct a successful interview, and boiled down your findings into a compelling story. And after all of that, you're left with a little piece of sales enabling gold — a case study.

To show you what a well-executed final product looks like, have a look at some of these marketing case study examples.

1. "Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot

What's interesting about this case study is the way it leads with the customer. This reflects a major HubSpot value, which is to always solve for the customer first. The copy leads with a brief description of why Shopify uses HubSpot and is accompanied by a short video and some basic statistics on the company.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the additional text on the page. So, while case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

2. "New England Journal of Medicine," by Corey McPherson Nash

When branding and design studio Corey McPherson Nash showcases its work, it makes sense for it to be visual — after all, that's what they do. So in building the case study for the studio's work on the New England Journal of Medicine's integrated advertising campaign — a project that included the goal of promoting the client's digital presence — Corey McPherson Nash showed its audience what it did, rather than purely telling it.

Notice that the case study does include some light written copy — which includes the major points we've suggested — but lets the visuals do the talking, allowing users to really absorb the studio's services.

3. "Designing the Future of Urban Farming," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, he or she is greeted with a big, bold photo, and two very simple columns of text — "The Challenge" and "The Outcome."

Immediately, IDEO has communicated two of the case study's major pillars. And while that's great — the company created a solution for vertical farming startup INFARM's challenge — it doesn't stop there. As the user scrolls down, those pillars are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and additional visuals.

4. "Secure Wi-Fi Wins Big for Tournament," by WatchGuard

Then, there are the cases when visuals can tell almost the entire story — when executed correctly. Network security provider WatchGuard can do that through this video, which tells the story of how its services enhanced the attendee and vendor experience at the Windmill Ultimate Frisbee tournament.

5. Rock and Roll Hall of Fame Boosts Social Media Engagement and Brand Awareness with HubSpot

In the case study above , HubSpot uses photos, videos, screenshots, and helpful stats to tell the story of how the Rock and Roll Hall of Fame used the bot, CRM, and social media tools to gain brand awareness.

6. Small Desk Plant Business Ups Sales by 30% With Trello

This case study from Trello is straightforward and easy to understand. It begins by explaining the background of the company that decided to use it, what its goals were, and how it planned to use Trello to help them.

It then goes on to discuss how the software was implemented and what tasks and teams benefited from it. Towards the end, it explains the sales results that came from implementing the software and includes quotes from decision-makers at the company that implemented it.

7. Facebook's Mercedes Benz Success Story

Facebook's Success Stories page hosts a number of well-designed and easy-to-understand case studies that visually and editorially get to the bottom line quickly.

Each study begins with key stats that draw the reader in. Then it's organized by highlighting a problem or goal in the introduction, the process the company took to reach its goals, and the results. Then, in the end, Facebook notes the tools used in the case study.

Showcasing Your Work

You work hard at what you do. Now, it's time to show it to the world — and, perhaps more important, to potential customers. Before you show off the projects that make you the proudest, we hope you follow these important steps that will help you effectively communicate that work and leave all parties feeling good about it.

Editor's Note: This blog post was originally published in February 2017 but was updated for comprehensiveness and freshness in July 2021.

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Course details

Reading the screen: case studies in film theory for beginners.

This is an In-person course which requires your attendance to the weekly meetings which take place in Oxford.

This beginners course is aimed at students with little or no experience of critical film theory. The course will introduce students to a range of concepts and theoretical approaches common to film studies and develop their skill and knowledge of deep analysis of film texts. 

Classes will take the form of a mini-lecture and presentation leading onto group discussions in pairs and as a class, feeding back ideas and arguments and cementing knowledge laid out in the opening of the session. Sessions will be focused around 3 case study films, Memento  (2000, Christopher Nolan),  You Were Never Really Here  (2017, Lynne Ramsay) and Mulholland Drive (2001, David Lynch). Each week will introduce a new concept, making use of set readings and pertinent scenes and sequences in order to mobilise the topic. Students will be encouraged to conduct their own analysis and practise getting their arguments and observations in writing in order to reinforce their understanding of the different topics, build up a broad understanding week-on-week, and think about how to mount arguments of their own. 

Programme details

Courses starts: 24 Jan 2024

Week 1: Introduction 

Week 2: Early Cinema 

Week 3: Sequence analysis: meaning and interpretation. 

Week 4: Genre and the protagonist

Week 5: Art-cinema narration 

Week 6: Memory in film: the viewer as detective. 

Week 7: Auteur theory

Week 8: Emotion and affect 

Week 9: Written assignments 

Week 10: Summary and review

Recommended reading

All weekly class students may become borrowing members of the Rewley House Continuing Education Library for the duration of their course. Prospective students whose courses have not yet started are welcome to use the Library for reference. More information can be found on the Library website.

There is a Guide for Weekly Class students which will give you further information.

Availability of titles on the reading list (below) can be checked on SOLO , the library catalogue.

Preparatory reading

• Film Art: An Introduction / Bordwell, David, Thompson, Kristen, Smith, Jeff
• The Routledge Encyclopedia of Film Theory / Branigan, Edward and Buckland, Warren
• Film Theory: An Introduction / Stam, Robert

Recommended Reading List

Certification

Students who register for CATS points will receive a Record of CATS points on successful completion of their course assessment.

To earn credit (CATS points) you will need to register and pay an additional £10 fee per course. You can do this by ticking the relevant box at the bottom of the enrolment form or when enrolling online.

Coursework is an integral part of all weekly classes and everyone enrolled will be expected to do coursework in order to benefit fully from the course. Only those who have registered for credit will be awarded CATS points for completing work at the required standard.

Students who do not register for CATS points during the enrolment process can either register for CATS points prior to the start of their course or retrospectively from the January 1st after the current full academic year has been completed. If you are enrolled on the Certificate of Higher Education you need to indicate this on the enrolment form but there is no additional registration fee.

If you are in receipt of a UK state benefit, you are a full-time student in the UK or a student on a low income, you may be eligible for a reduction of 50% of tuition fees. Please see the below link for full details:

Concessionary fees for short courses

Dr Neil McCartney

Dr Neil McCartney is currently based in Oxford as an independent researcher and has taught courses at the Department on The Films of Orson Welles and Self-identity in Cinema. He obtained his PhD in Film Studies from the University of Kent under the supervision of Prof. Murray Smith. His doctoral thesis analysed unconventional character portrayals in film narratives within the wider context of psychological and philosophical theories of self-identity. He is particularly interested the relationship between real-world selves and fiction film characters, and specifically the cognitive dissonance generated by films which display a disruption to conventional cinematic norms relating to character portrayal and development. His research is broadly aligned with the cognitivist approach and his other areas of interest include film-as-philosophy, the portrayal of memory and subjectivity in fiction film, and avant-garde deviations from conventional narrative trajectories and continuity of characters. 

Course aims

To introduce key concepts of critical film theory so that students can confidently analyse a film or sequence of a film within a properly understood theoretical context or school of thinking. 

Course Objectives:

• To give students a basic understanding of certain key principles of film theory.
• To encourage meaningful debate and original critical thinking about the moving image.
• To enable students to deconstruct film texts and articulate their own insights and observations.

Teaching methods

Lecture presentation followed by seminar-style discussion and group analysis. Set texts will be viewed in advance of each class, and key sequences relating to the weekly topic will be viewed during the class. 

Learning outcomes

By the end of the course students will be expected to:

• acquire the necessary language and critical thinking and observational skills needed to carry out a detailed sequence analysis;
• gain an understanding of how critical film theory has evolved and be able to contextualise particular films when studying them;
• participate in worthwhile discussion within the class so that ideas are shared and so that a piece of written criticism can be produced.

Assessment methods

One short piece of written work between 300-500 words before the halfway point, and another piece towards the conclusion of the course no more than 1000 words.

Students must submit a completed Declaration of Authorship form at the end of term when submitting your final piece of work. CATS points cannot be awarded without the aforementioned form - Declaration of Authorship form

Application

To earn credit (CATS points) for your course you will need to register and pay an additional £10 fee per course. You can do this by ticking the relevant box at the bottom of the enrolment form or when enrolling online.

Please use the 'Book' or 'Apply' button on this page. Alternatively, please complete an  enrolment form (Word)  or  enrolment form (Pdf) .

Level and demands

Most of the Department's weekly classes have 10 or 20 CATS points assigned to them. 10 CATS points at FHEQ Level 4 usually consist of ten 2-hour sessions. 20 CATS points at FHEQ Level 4 usually consist of twenty 2-hour sessions. It is expected that, for every 2 hours of tuition you are given, you will engage in eight hours of private study.

Credit Accumulation and Transfer Scheme (CATS)

Terms & conditions for applicants and students

Information on financial support

How to Write a Film Analysis Essay: Examples, Outline, & Tips

A film analysis essay might be the most exciting assignment you have ever had! After all, who doesn’t love watching movies? You have your favorite movies, maybe something you watched years ago, perhaps a classic, or a documentary. Or your professor might assign a film for you to make a critical review. Regardless, you are totally up for watching a movie for a film analysis essay.

Our specialists will write a custom essay specially for you!

However, once you have watched the movie, facing the act of writing might knock the wind out of your sails because you might be wondering how to write a film analysis essay. In summary, writing movie analysis is not as difficult as it might seem, and Custom-writing.org experts will prove this. This guide will help you choose a topic for your movie analysis, make an outline, and write the text.️ Film analysis examples are added as a bonus! Just keep reading our advice on how to get started.

❓ What Is a Film Analysis Essay?

• 🚦 Film Analysis Types

📽️ Movie Analysis Format

✍️ how to write a film analysis, 🎦 film analysis template, 🎬 film analysis essay topics.

• 📄 Essay Examples

🔗 References

To put it simply, film analysis implies watching a movie and then considering its characteristics : genre, structure, contextual context, etc. Film analysis is usually considered to be a form of rhetorical analysis . The key to success here is to formulate a clear and logical argument, supporting it with examples.

🚦 Film Analysis Essay Types

Since a film analysis essay resembles literature analysis, it makes sense that there are several ways to do it. Its types are not limited to the ones described here. Moreover, you are free to combine the approaches in your essay as well. Since your writing reflects your own opinion, there is no universal way to do it.

• Semiotic analysis . If you’re using this approach, you are expected to interpret the film’s symbolism. You should look for any signs that may have a hidden meaning. Often, they reveal some character’s features. To make the task more manageable, you can try to find the objects or concepts that appear on the screen multiple times. What is the context they appear in? It might lead you to the hidden meaning of the symbols.
• Narrative structure analysis . This type is quite similar to a typical literature guide. It includes looking into the film’s themes, plot, and motives. The analysis aims to identify three main elements: setup, confrontation, and resolution. You should find out whether the film follows this structure and what effect it creates. It will make the narrative structure analysis essay if you write about the theme and characters’ motivations as well.
• Contextual analysis . Here, you would need to expand your perspective. Instead of focusing on inner elements, the contextual analysis looks at the time and place of the film’s creation. Therefore, you should work on studying the cultural context a lot. It can also be a good idea to mention the main socio-political issues of the time. You can even relate the film’s success to the director or producer and their career.
• Mise-en-scene analysis . This type of analysis works with the most distinctive feature of the movies, audiovisual elements. However, don’t forget that your task is not only to identify them but also to explain their importance. There are so many interconnected pieces of this puzzle: the light to create the mood, the props to show off characters’ personalities, messages hidden in the song lyrics.

To write an effective film analysis essay, it is important to follow specific format requirements that include the following:

• Standard essay structure. Just as with any essay, your analysis should consist of an introduction with a strong thesis statement, body paragraphs, and a conclusion. The main body usually includes a summary and an analysis of the movie’s elements.
• Present tense for events in the film. Use the present tense when describing everything that happens in the movie. This way, you can make smooth transitions between describing action and dialogue. It will also improve the overall narrative flow.
• Proper formatting of the film’s title. Don’t enclose the movie’s title in quotation marks; instead, italicize it. In addition, use the title case : that is, capitalize all major words.
• Proper use of the characters’ names. When you mention a film character for the first time, name the actor portraying them. After that, it is enough to write only the character’s name.
• In-text citations. Use in-text citations when describing certain scenes or shots from the movie. Format them according to your chosen citation style. If you use direct quotes, include the time-stamp range instead of page numbers. Here’s how it looks in the MLA format: (Smith 0:11:24–0:12:35).

Even though film analysis is similar to the literary one, you might still feel confused with where to begin. No need to worry; there are only a few additional steps you need to consider during the writing process.

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Need more information? It can be found in the video below.

Starting Your Film Analysis Essay

There are several things you need to do before you start writing your film analysis paper. First and foremost, you have to watch the movie. Even if you have seen it a hundred times, you need to watch it again to make a good film analysis essay.

Note that you might be given an essay topic or have to think of it by yourself. If you are free to choose a topic for your film analysis essay, reading some critical reviews before you watch the film might be a good idea. By doing this in advance, you will already know what to look for when watching the movie.

In the process of watching, keep the following tips in mind:

• Consider your impression of the movie
• Enumerate memorable details
• Try to interpret the movie message in your way
• Search for the proof of your ideas (quotes from the film)
• Make comments on the plot, settings, and characters
• Draw parallels between the movie you are reviewing and some other movies

Making a Film Analysis Essay Outline

Once you have watched and possibly re-watched your assigned or chosen movie from an analytical point of view, you will need to create a movie analysis essay outline . The task is pretty straightforward: the outline can look just as if you were working on a literary analysis or an article analysis.

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• Introduction : This includes the basics of the movie, including the title, director, and the date of release. You should also present the central theme or ideas in the movie and your thesis statement .
• Summary : This is where you take the time to present an overview of the primary concepts in the movie, including the five Ws (who, what, when, where, and why)—don’t forget how!—as well as anything you wish to discuss that relates to the point of view, style, and structure.
• Analysis : This is the body of the essay and includes your critical analysis of the movie, why you did or did not like it, and any supporting material from the film to support your views. It would help if you also discussed whether the director and writer of the movie achieved the goal they set out to achieve.
• Conclusion: This is where you can state your thesis again and provide a summary of the primary concepts in a new and more convincing manner, making a case for your analysis. You can also include a call-to-action that will invite the reader to watch the movie or avoid it entirely.

You can find a great critical analysis template at Thompson Rivers University website. In case you need more guidance on how to write an analytical paper, check out our article .

Writing & Editing Your Film Analysis Essay

We have already mentioned that there are differences between literary analysis and film analysis. They become especially important when one starts writing their film analysis essay.

First of all, the evidence you include to support the arguments is not the same. Instead of quoting the text, you might need to describe the audiovisual elements.

However, the practice of describing the events is similar in both types. You should always introduce a particular sequence in the present tense. If you want to use a piece of a dialogue between more than two film characters, you can use block quotes. However, since there are different ways to do it, confirm with your supervisor.

For your convenience, you might as well use the format of the script, for which you don’t have to use quotation marks:

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ELSA: But she won’t remember I have powers?

KING: It’s for the best.

Finally, to show off your proficiency in the subject, look at the big picture. Instead of just presenting the main elements in your analysis, point out their significance. Describe the effect they make on the overall impression form the film. Moreover, you can dig deeper and suggest the reasons why such elements were used in a particular scene to show your expertise.

Stuck writing a film analysis essay? Worry not! Use our template to structure your movie analysis properly.

Introduction

• The title of the film is… [title]
• The director is… [director’s name] He/she is known for… [movies, style, etc.]
• The movie was released on… [release date]
• The themes of the movie are… [state the film’s central ideas]
• The film was made because… [state the reasons]
• The movie is… because… [your thesis statement].
• The main characters are… [characters’ names]
• The events take place in… [location]
• The movie is set in… [time period]
• The movie is about… [state what happens in the film and why]
• The movie left a… [bad, unforgettable, lasting, etc.] impression in me.
• The script has… [a logical sequence of events, interesting scenes, strong dialogues, character development, etc.]
• The actors portray their characters… [convincingly, with intensity, with varying degree of success, in a manner that feels unnatural, etc.]
• The soundtrack is [distracting, fitting, memorable, etc.]
• Visual elements such as… [costumes, special effects, etc.] make the film [impressive, more authentic, atmospheric, etc.]
• The film succeeds/doesn’t succeed in engaging the target audience because it… [tells a compelling story, features strong performances, is relevant, lacks focus, is unauthentic, etc.]
• Cultural and societal aspects make the film… [thought-provoking, relevant, insightful, problematic, polarizing, etc.]
• The director and writer achieved their goal because… [state the reasons]
• Overall, the film is… [state your opinion]
• I would/wouldn’t recommend watching the movie because… [state the reasons]
• Analysis of the film Inception by Christopher Nolan .
• Examine the rhetoric in the film The Red Balloon .
• Analyze the visual effects of Zhang Yimou’s movie Hero .
• Basic concepts of the film Interstellar by Christopher Nolan.
• The characteristic features of Federico Fellini’s movies.
• Analysis of the movie The Joker .
• The depiction of ethical issues in Damaged Care .
• Analyze the plot of the film Moneyball .
• Explore the persuasive techniques used in Henry V .  
• Analyze the movie Killing Kennedy .
• Discuss the themes of the film Secret Window .
• Describe the role of audio and video effects in conveying the message of the documentary Life in Renaissance .
• Compare and analyze the films Midnight Cowboy and McCabe and Mrs. Miller .
• Analysis of the movie Rear Window .
• The message behind the film Split .
• Analyze the techniques used by Tim Burton in his movie Sleepy Hollow .
• The topic of children’s abuse and importance of trust in Joseph Sargent’s Sybil .
• Examine the themes and motives of the film Return to Paradise by Joseph Ruben .
• The issues of gender and traditions in the drama The Whale Rider.
• Analysis of the film Not Easily Broken by Duke Bill.
• The symbolism in R. Scott’s movie Thelma and Louise .
• The meaning of audiovisual effects in Citizen Kane .
• Analyze the main characters of The Girl with the Dragon Tattoo .
• Discuss the historical accuracy of the documentary The Civil War .
• Analysis of the movie Through a Glass Darkly .
• Explore the core idea of the comedy Get Out .
• The problem of artificial intelligence and human nature in Ex Machina .
• Three principles of suspense used in the drama The Fugitive .
• Examine the ideas Michael Bay promotes in Armageddon .
• Analyze the visual techniques used in Tenet by Christopher Nolan.
• Analysis of the movie The Green Mile .
• Discrimination and exclusion in the film The Higher Learning .
• The hidden meaning of the scenes in Blade Runner .
• Compare the social messages of the films West Side Story and Romeo + Juliet .
• Highlighting the problem of children’s mental health in the documentary Kids in Crisis .  
• Discuss the ways Paul Haggis establishes the issue of racial biases in his movie Crash .
• Analyze the problem of moral choice in the film Gone Baby Gone .
• Analysis of the historical film Hacksaw Ridge .
• Explore the main themes of the film Mean Girls by Mark Walters .
• The importance of communication in the movie Juno .
• Describe the techniques the authors use to highlight the problems of society in Queen and Slim .
• Examine the significance of visual scenes in My Family/ Mi Familia .
• Analysis of the thriller Salt by Phillip Noyce.
• Analyze the message of Greg Berlanti’s film Love, Simon .
• Interpret the symbols of the film The Wizard of Oz (1939).
• Discuss the modern issues depicted in the film The Corporation .
• Moral lessons of Edward Zwick’s Blood Diamond .
• Analysis of the documentary Solitary Nation .
• Describe the audiovisual elements of the film Pride and Prejudice (2005) .
• The problem of toxic relationships in Malcolm and Marie .

📄 Film Analysis Examples

Below you’ll find two film analysis essay examples. Note that the full versions are downloadable for free!

Film Analysis Example #1: The Intouchables

Raising acute social problems in modern cinema is a common approach to draw the public’s attention to the specific issues and challenges of people facing crucial obstacles. As a film for review, The Intouchables by Oliver Nakache and Éric Toledano will be analyzed, and one of the themes raised in this movie is the daily struggle of the person with severe disabilities. This movie is a biographical drama with comedy elements. The Intouchables describes the routine life of a French millionaire who is confined to a wheelchair and forced to receive help from his servants. The acquaintance of the disabled person with a young and daring man from Parisian slums changes the lives of both radically. The film shows that for a person with disabilities, recognition as a full member of society is more important than sympathy and compassion, and this message expressed comically raises an essential problem of human loneliness.

Movie Analysis Example #2: Parasite

Parasite is a 2019 South Korean black comedy thriller movie directed by Bong Joon-ho and is the first film with a non-English script to win Best Picture at the Oscars in 2020. With its overwhelming plot and acting, this motion picture retains a long-lasting effect and some kind of shock. The class serves as a backbone and a primary objective of social commentary within the South Korean comedy/thriller (Kench, 2020). Every single element and detail in the movie, including the student’s stone, the contrasting architecture, family names, and characters’ behavior, contribute to the central topic of the universal problem of classism and wealth disparity. The 2020 Oscar-winning movie Parasite (2019) is a phenomenal cinematic portrayal and a critical message to modern society regarding the severe outcomes of the long-established inequalities within capitalism.

Want more examples? Check out this bonus list of 10 film analysis samples. They will help you gain even more inspiration.

• “Miss Representation” Documentary Film Analysis
• “The Patriot”: Historical Film Analysis
• “The Morning Guy” Film Analysis
• 2012′ by Roland Emmerich Film Analysis
• “The Crucible” (1996) Film Analysis
• The Aviator’ by Martin Scorsese Film Analysis
• The “Lions for Lambs” Film Analysis
• Bill Monroe – Father of Bluegrass Music Film Analysis 
• Lord of the Rings’ and ‘Harry Potter’ Film Analysis
• Red Tails by George Lucas Film Analysis

Film Analysis Essay FAQ

• Watch the movie or read a detailed plot summary.
• Read others’ film reviews paying attention to details like key characters, movie scenes, background facts.
• Compose a list of ideas about what you’ve learned.
• Organize the selected ideas to create a body of the essay.
• Write an appropriate introduction and conclusion.

The benefits of analyzing a movie are numerous . You get a deeper understanding of the plot and its subtle aspects. You can also get emotional and aesthetic satisfaction. Film analysis enables one to feel like a movie connoisseur.

Here is a possible step by step scenario:

• Think about the general idea that the author probably wanted to convey.
• Consider how the idea was put across: what characters, movie scenes, and details helped in it.
• Study the broader context: the author’s other works, genre essentials, etc.

The definition might be: the process of interpreting a movie’s aspects. The movie is reviewed in terms of details creating the artistic value. A film analysis essay is a paper presenting such a review in a logically structured way.

• Film Analysis – UNC Writing Center
• Film Writing: Sample Analysis // Purdue Writing Lab
• Yale Film Analysis – Yale University
• Film Terms And Topics For Film Analysis And Writing
• Questions for Film Analysis (Washington University)
• Resources on Film Analysis – Cinema Studies (University of Toronto)
• Does Film Analysis Take the Magic out of Movies?
• Film Analysis Research Papers – Academia.edu
• What’s In a Film Analysis Essay? Medium
• Analysis of Film – SAGE Research Methods
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How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognizable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Reach out to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

How to Write a Film Analysis Essay – Step by Step

So, your assignment is to watch a movie and analyze it in an essay. Great!

I’m Tutor Phil, and in this tutorial I’ll show you how to write a film analysis. 

In short, to write a film analysis means to:

• Identify the elements of the film
• Identify the relationships among those elements
• Form an argument about your findings
• Support your argument using evidence

If this task seems daunting, don’t worry – it is actually fun once you know exactly what to do. 

So, let’s dive right in. Here are…

7 Steps to Writing a Film Analysis Essay

Step 1. Watch the movie while taking notes

If you already saw the film you need to analyze, you’ll probably need to watch it again, this time taking some notes. 

Why is note taking important? Well, to analyze really means to break something into parts and to discuss relationships among them. 

And to identify parts (or elements) of a movie, you need to watch it while paying attention to details and writing down your observations. 

Taking notes will allow you to do several things:

• Identify some of the elements of the film so you have something to discuss
• Uncover details you would otherwise miss
• Make connections between ideas
• Get some raw content you can readily use in your essay

How to take notes

Here’s a tip on how to do it most efficiently. Play the movie on one device while taking notes on another. 

For example, play the movie on your TV or iPad, and take notes on your laptop. This way, you can pause the movie and make a note without switching apps on your laptop. 

What to look for 

When watching the movie, you are looking for elements that it is made up of. You can simply start a bulleted list with a timeline and some of the things you observe. 

Importantly, you usually don’t want to simply describe every event of the film. You need some kind of a theme or motif to focus on because otherwise you’ll simply write a synopsis if the movie. 

But you want some useful notes. Here’s how to choose what to focus on. 

First, your assignment should determine your focus. For example, if your instructor wants you to write about a particular character, then pay special attention to that character.

If your assignment includes more details, that’s even better. Maybe you have to pick a character and write about her love life or her relationship with her mother. 

Great – that will help you narrow down your focus. 

Second, you can choose your own theme to focus on. If your assignment is very general, don’t worry – just pick your own character, theme, or something in the movie you want to write about.

In this case, if you’ve already seen the film, just think back and choose something to focus your analysis on. 

Third, you can simply analyze the entire film. In this case, your task is to identify the overall message of the film and how its elements help deliver this message. 

Each of these ways to approach writing a film analysis essay works great. And the steps you learn here will help you whatever approach you choose. 

Example of note-taking

Let me give you an example. Recently, I had to write about one particular character in a movie. I also had to discuss the mental health of the character. So, I paid special attention to anything that had to do with mental health. 

I chose the movie The Hours based on Michael Cunningham’s book of the same title. And by the way, let’s use this film from now on as an example to illustrate our seven steps to writing a film analysis. 

This movie follows three women at different periods of the twentieth century. One of them is Virginia Woolf, based on the real-life writer of the same name. 

Since my task was to write about her, I took notes primarily related to her. But I also noted relevant elements in other parts of the film. 

Note that I time-stamped the events that happen on the screen. This would help me orient myself in the story when I later read my notes. 

This can also help you use quotations from the film because in some citation styles you are required to provide exact time stamps for the dialogue lines. 

Here is a sample of the notes that I took while watching the movie:

00:00 – 3:30 Very compulsive behavior. Frantically dressing up. 

“I feel that I’m going mad again.”

08:35 – ~11:00 “How was your sleep?” “Uneventful. No headache. I believe I may have the first sentence.”

“Always giving parties to cover the silence.” – Ed Harris. ~22:00

27:44 – 31:50 “Her fate becomes clear to her.” 

Makes demands on her cook. Being kind of rude. 

43:20 Doesn’t comply with doctors. Depressed all the time. Lies down by the dead bird, as if wanting to join it.

01:05:45 Talking to herself, mumbling, in the presence of others – sister, nephews, niece. 

-What were you thinking about? 

-I was going to kill my heroine but I changed my mind. 

01:08:05 “I’m afraid I might have to kill someone else instead.”

Your notes don’t have to consist of perfect sentences. You can jot down sentence fragments, phrases, or even just words. 

But complete sentences, or at least sentence fragments, will help you understand what you were thinking when taking the note. A sentence will tell you more than a word or a phrase. 

Write down some important dialogue verbatim. You can later use these quotations in your essay. 

Elements to look for

Let’s explore what kinds of elements you can look for while watching the movie. Cinema is an amazing medium that combines a multitude of things to talk about.

A film can contain everything a novel can. And in addition, it has visuals and sound. So, it’s very rich. Let’s divide the elements into two categories – literary and cinematic.

Literary elements

• Story (the beginning, middle, and end)
• Plot (how events are arranged in time and space)
• Setting (where and when the action takes place)
• Characterization (characters and their unique qualities)
• Themes (recurring elements that link things together by topic)
• Message (the point, the argument, if you will, of the movie)
• Dialogue (what characters say)
• Symbols (concrete visual or auditory bits that stand for abstract ideas)
• Contrast (highlighting differences)

Cinematic elements

• Sound (music, noises, or the use of silence)
• Lighting (how light is used to convey or emphasize ideas)
• Camera angles (positioning of the camera when shooting a scene)
• Editing (putting different shots together in a sequence)
• Mise-en-scene (everything you see on the screen)
• Casting (the choice of actors)
• Acting (the art of playing a character)

If you’re a film or literature student, many of these elements will sound familiar to you. But even if you’re not, you don’t have to know much about all or even most of these to write a great film analysis. 

All you need is a few good elements that will serve as ideas to organize and develop your paper. And you are probably already familiar with some of them, such as story and characters, for example.

As you watch the movie and take notes, keep these elements somewhere in your document so you could check in with the list at any time. 

Step 2. Make some connections among the elements

If you really want to do well on this paper, you might want to watch the movie one more time after you’ve taken your initial notes. This time, you’ll be making connections using these elements.

You can do this step from memory and your initial set of notes, but if you do it while watching the film one more time, your paper will be a lot stronger. And the writing part will be easier.

As you watch the film, especially for the second and maybe even a third time, you’ll notice patterns. 

You’ll begin to see how different elements are connected by themes and other unifying elements.

Here are examples of how different and seemingly distant elements can be connected in a movie:

Thematic connection

Two or more characters have the same pattern of behavior. They may not know each other or may even live on different continents or in different time periods. But they both feel stuck in their marriages, for example.

Connection through dialogue

Two or more characters who, again, seem completely unrelated say the same things. Or, one character says something, and another picks it up or answers it in the next scene or shot. 

Connection through mise-en-scene

Mise-en-scene is all the visual elements on the screen. A recurring visual can link different elements, such as characters, together.

For example, a character can have a red rose in her hand. Another character, in a different time and space, can also have a red rose in her hand. This is a director’s way of saying: “Pay attention and look for connections between these characters.”

Musical connection

The same music can play in different scenes. Or, the same tune can be played in a major, happy key in one scene but in a minor, sad key in another. Or, a short motive can be repeated at pertinent moments in the film. 

Movie writers and directors make all kinds of other connections in their films. If you watch the movie more than once while being consciously aware of the possibilities, you’ll notice things. 

You can choose any types of connections you want. If your instructor wants you to be specific and use cinematography and dialogue, for example, then use these two categories. 

But if you identify some nice connections in other categories, put them in your notes, too. You’ll use them as supporting ideas in your essay. 

Example of making connections 

Let me give you an example of how I used elements of film to make some connections for that film analysis I worked on. 

Note that I’m using only four categories of these elements because to discuss more of them would only make the essay get out of hand. It’s better to focus on a few. Make sure it’s no fewer than two, and preferably three or four. 

The first one or two can be the main ones, and the rest can be used as supporting ideas (more on this later). 

To make better sense of the example below, keep in mind that the movie The Hours follows three women in different times and places. 

I used letters V, L, and C as acronyms of their first names, because it’s faster and easier that way. 

Here is a sample of connections (as brief notes)  

• Homosexuality and bisexuality. 
• Around 42:00 – L kisses her neighbor Kitty. Later, V kisses her sister Vanessa. Both women are not only stuck in their situations – they are also stuck in the closet. 
• C is also stuck, according to her own words. 
• V tries to write a novel. L tries to bake a cake. C tries to throw a party. Each one is frustrated. 
• But there is a progression from V-L-C. V never succeeds. L fails at first attempt but succeeds with the second one. C makes everything ready, but the party never happens through no fault of her own.
• Also, trying to run away. V fails. L succeeds. So does Louis in modern times. 
• C says at one point, “From then on I’ve been stuck.” It seems she’s stuck in bisexuality. 
• When L drops off her son, it’s with Mrs. Latch (note the name). A latch is a fastening or binding device. 
• Louis Waters says, “The day I left him, I got on a train and made my way across Europe. I felt free for the first time in years.”
• V succeeds on the third attempt. L contemplates it but changes her mind. C never attempts. But Richard succeeds. 
• 13:54 – (1951) L’s son asks to help with the cake. L: “Of course you can, sweet pea. I’m not gonna do anything without you.” Cuts to 2001 New York: C: “No, of course!” 
• It’s as if the director is being sarcastic: “Yeah, sure. Of course I’m not gonna do anything without you.” 
• L eventually abandons her family, including her son. So, this juxtaposition seems sarcastic and acts as foreshadowing. 

Mise-en-scene (visual elements)

• Each of two women, V and L, is alone in a bed; one is in bed with a partner. 
• L is particularly emphasized as alone with an empty half bed – happens again later in the film.
• The light is pouring in from outside, but the room is dark. She is isolated by the window frame. Isolated from everything in the home, including her son. 
• Later, around 17:30, her son will be alone in a very dark apartment: “I needed to let in some light.” Maybe light is associated with freedom.
• V depressed, even disturbed
• L wondering what the day will bring
• C excited about the upcoming day.
• There seems to be a progression from worse to better in V-L-C. 

When you actively look for connections, you’ll make many of them. In this step, you’re not thinking deeply about them. You’re just noticing things and jotting them down.

The main thinking is done in the next step. 

Step 3. Formulate your main argument

Now that you have your elements and you’ve perceived some relationships among them, it’s time to formulate your thesis. 

A thesis is the main point of your essay. This step is the most important because this is where you take a stand. 

This is also a creative step. You’re essentially making a decision about what to say about this movie or an aspect of the movie. 

Here’s a short video I created, explaining what a thesis is:

Read back through your notes

Read through the initial notes you took and the connections that you’ve made. 

What stands out to you as the most important, the most general and overarching idea that is probably the main one?

Make your thesis about this idea. And the rest of the elements or ideas will act as supporting points (we’ll add them in the next step). 

Choose the subject

Let’s choose what to write about – our subject – in our sample film analysis. We have four categories of elements in which we’ve made notes and connections:

• Mise-en-scene

Just by looking at this list and reading through the connections made, it is easy to notice:

One or more of the themes are dominant, and the rest is supportive. Therefore, our main point should probably be about a theme . 

Again, if your instructor has given you a specific subject to focus on, then that’s what your thesis will be about. 

In this example, let’s assume that we must simply write a film analysis, and we’re free to choose what to write about.

So, we’ll pick one of the themes, take a stand on it, and formulate our thesis based on it. Let’s look at the themes we’ve picked out again:

• Repressed sexuality
• Frustration
• Being stuck
• Seeking freedom  

Which of these is the dominant one? Which one is all-encompassing? Which one includes some of the others?

These are some of the questions we might ask to pick the main subject for our essay. Let’s arrange these themes in the order of more general to more specific:

Why is being stuck the most general and all-encompassing theme? That’s because it seems that the rest of the themes are either the signs or the effects of it. 

Repressed sexuality and frustration in trying to accomplish things and failing are signs, examples, or manifestations of being stuck. 

It is only possible to seek freedom if you feel stuck. And suicide, at least in this film, is a result of being stuck and seeing no way out. 

This tells us that being stuck as a theme is the best candidate for our thesis. In other words, this essay will be about the theme of being stuck in the film The Hours .  

Formulate the thesis

At this point, we have everything we need to formulate our thesis, our main point that we’ll be supporting in the essay. Let’s do it:

“In the film The Hours, the feeling of being stuck in terms of their sexualities and life situations plagues the main characters. And the earlier in the century the action takes place, the more disastrous the consequences of them feeling stuck.” 

What’s going on in this thesis? 

First, we have two sentences because this film analysis is kind of complex. It is possible to write out the main point in only one sentence, but then it would be too long and complicated. 

Second, note that we have all the main elements either explicitly or implicitly present in this statement. In other words, this thesis summarizes our entire essay perfectly. 

It contains the themes of:

• Being stuck (which is our main subject)
• Sexuality (one supporting idea)
• Seeking freedom (from an unwanted life situation)
• Sucide (a disastrous consequence)

In other words, it’s all there in the thesis. And we’ll unpack these concepts more in the next two steps. 

Step 4. Write the introductory paragraph

The introductory paragraph consists of three parts:

• An introductory sentence
• The thesis (main point)
• The supporting points

Here is a diagram of how it is organized:

We already have one of these parts, which is the thesis (part 2). Now, all we need is  the introductory sentence and the supporting points. 

Let’s put together our supporting points – the crucial part of a thesis statement. A full thesis statement always includes the main point and the supporting ideas. And then we’ll write out the complete introductory paragraph.

Keep in mind that each of our supporting points will correspond to a section of our essay. And I always recommend using the Power of Three to organize a paper. 

Three is a great number to divide one idea into many. Note that writing an essay on any topic is very much a matter of dividing big topics into subtopics. 

What three supporting points or sections can we have in this essay? Well, luckly, it just so happens that the film The Hours centers around three main characters set in different time periods and places. 

This makes a perfect division into three parts. Now, your movie may not have such a clear division, and in that case you’ll need to come up with three supporting ideas creatively. 

For example, you could discuss the feeling or predicament if being stuck in terms of these concepts:

And your essay would have three main sections. Each section would be devoted to being stuck in a particular sense. 

In our essay, the three women are:

• Virginia Woolf (1923)
• Laura Brown (1951)
• Clarissa Vaughan (2001)

From our thesis, we know two things:

• They all share the feeling of being stuck, in similar ways
• There is a progression from past to present in how it affects them

So, now, let’s write out the complete thesis statement. Note that we’re also including the introductory sentence, whose function is to pull the reader into the subject matter of the essay.

Our film analysis thesis statement example

“Through the power of narrative and visual elements, cinema allows the viewer a glimpse into worlds she otherwise could not know, revealing difficulties people have faced throughout history. In the film The Hours, the feeling of being stuck in terms of their sexualities and life situations plagues the main characters. And the earlier in the century the action takes place, the more disastrous the consequences of them feeling stuck. Virginia Woolf, set in 1923, is in the worst situation because while she suffers from repressed homosexuality and hates living in the country, it is next to impossible for her to find a viable way out. Laura Brown, set in 1951, is also a closet lesbian and lives a small-town family life she despises. But she eventually finds a way to liberate herself. Finally, Clarissa Vaughn, set in 2001, is stuck in her bisexuality. But her life situation, while challenging, is otherwise better than those of the other two characters.”

Step 5. Outline the essay 

The thesis statement that we just put together also acts as our big-picture outline. Let’s see how our essay will be organized, in terms of the main sections:

Notice that this big-picture outline is dictated completely by our thesis statement. This is why a great, detailed thesis statement is so important. 

Fulfilling the word count requirement

Your film analysis essay assignment may have a specific word or page count requirement. Let me give you an example of this film analysis outline with a breakdown of words per section and subsection.

Let’s say you need to write a 2,000-word paper. Well, right now our introductory paragraph contains about 150 words. Here is how we could distribute words to meet that word count requirement.

Outline with word count distribution

• Introductory paragraph (150 words)
• Sexuality ( 300 words )
• Life situation ( 300 words )
• Conclusion (100 words)

If you add up all the sections and subsections, you’ll get 2,050, which is about our desired word count. 

If you need to write 5,000 words, then distribute your words accordingly. You’ll have about 250 words per introduction and conclusion, which will leave you with 4,500 words for the body of the essay.

That will be 1,500 words per main section. Divide each main section into three subsections using the Power of Three, and you have 500 words per subsection. 

It’s very helpful to know how to distribute your words because that allows you to map out how much you’re writing in each section and paragraph. 

Step 6. Write the body of the essay

The body of a film analysis essay consists of sections, and each section consists of one or more paragraphs. 

So, your main building block in the body of the essay is the body paragraph. Here is how a body paragraph is structured:

The first sentence is the so-called lead sentence. It must summarize the contents of the paragraph succinctly and perfectly. 

An explanation is where you have a chance to provide any reasoning or describe a process.

And examples are the most specific parts of any paragraph or essay. They are the most fun to write and to read. 

Let’s write a body paragraph to illustrate exactly how such a building block works in a movie analysis. 

Our example is about Virginia Woolf. It belongs in Section 1, subsection 1 – about being stuck with repressed homosexuality. 

Note that this subsection can have more than one paragraph. This will be one of the paragraphs in this section. 

Film analysis body paragraph example

“Virginia feels stuck in her personal life as if in a prison because of her repressed sexuality. She appears to be a closet homosexual, which is a difficult predicament to endure in the early 20th century England. Homosexuality was looked down upon, and a woman had to be married to a man, regardless of her innate sexual preferences. She lives with her husband who takes care of her and clearly loves her. However, when her sister Vanessa comes to visit, at the end of the visit, Virginia gives her a long, passionate kiss on the lips that is apparently reciprocated. The kiss is so intense that it indicates a repressed desire. Vanessa accepts it, but it is not clear whether she does so out of mutual attraction or compassion for her sister’s suffering.”

This paragraph follows the structure illustrated in the diagram. 

It opens with a lead sentence which summarizes and introduces the entire contents of the paragraph perfectly. It is also the most general statement of the essay.

Next comes the explanation. We explain why we think that Virginia has a problem. The time period she lives in makes it difficult to be a sexual minority. 

Finally, we provide an example – the most specific kind of evidence in an essay. It is an example of a kiss, with a description and implications. 

To complete the body of the essay, we would need to build it out by writing one paragraph after another, following the outline and maintaining this body paragraph structure. 

Note that you can also use outside sources to support your points. But first write out what you can without resorting to research. And only then go and find sources that would confirm your thinking and ideas. 

Step 7. Write the conclusion

This is the final step and the easiest one. I usually advocate for concluding with a simple restatement. 

All you need to do is write out the thesis statement using different words so it doesn’t come across as a mere copy. 

Your conclusion can be shorter than the introductory paragraph. After all, you’ve already said it all. And now, just restate in fewer and different words. You can also add a more general statement at the very end, as a finishing touch. 

And let’s do it.

“The Hours is a fascinating study of how repressed sexuality and confining life situations have affected people’s lives throughout the twentieth century. The three characters live in different times, and the earlier the period the more difficult the situation and the harder it is to endure. Virginia commits suicide because she can’t find a way out of her situation. Laura almost commits suicide but then chooses to abandon her situation, which is physically a little easier in the 1950’s. And Clarissa lives with her girlfriend. Her situation is better although she is still stuck as a bisexual. Life in 2001 is significantly better, though not devoid of challenges.”

And there you have it. Now you know exactly how to write a film analysis paper. 

I hope this was helpful!

Tutor Phil is an e-learning professional who helps adult learners finish their degrees by teaching them academic writing skills.

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All You Wanted to Know About How to Write a Case Study

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

• Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
• Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
• Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
• Critical case studies explore the causes and effects of a certain case.
• Illustrative case studies describe certain events, investigating outcomes and lessons learned.

Need a compelling case study? EssayPro has got you covered. Our experts are ready to provide you with detailed, insightful case studies that capture the essence of real-world scenarios. Elevate your academic work with our professional assistance.

Case Study Format

The case study format is typically made up of eight parts:

• Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
• Background. Provide background information and the most relevant facts. Isolate the issues.
• Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
• Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
• Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
• Implementation. Explain how to put the specific strategies into action.
• References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

• Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
• Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
• Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
• Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
• Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: ' WHAT IS A CREDIBLE SOURCES ?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

• Correctly identify the concepts, theories, and practices in the discipline.
• Identify the relevant theories and principles associated with the particular study.
• Evaluate legal and ethical principles and apply them to your decision-making.
• Recognize the global importance and contribution of your case.
• Construct a coherent summary and explanation of the study.
• Demonstrate analytical and critical-thinking skills.
• Explain the interrelationships between the environment and nature.
• Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

• Statement of the issue: Alcoholism is a disease rather than a weakness of character.
• Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
• Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
• Hypotheses: Drinking in excess can lead to the use of other drugs.
• Importance of your story: How the information you present can help people with their addictions.
• Background of the story: Include an explanation of why you chose this topic.
• Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
• Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
• Strong argument 2: ex. X amount of people started drinking by their mid-teens.
• Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
• Concluding statement: I have researched if alcoholism is a disease and found out that…
• Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

• Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
• In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
• Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
• Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
• At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

• Check that you follow the correct case study format, also in regards to text formatting.
• Check that your work is consistent with its referencing and citation style.
• Micro-editing — check for grammar and spelling issues.
• Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

• Overgeneralization – Do not go into further research that deviates from the main problem.
• Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
• Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

• A title that attracts some attention and describes your study
• The title should have the words “case study” in it
• The title should range between 5-9 words in length
• Your name and contact information
• Your finished paper should be only 500 to 1,500 words in length.With this type of assignment, write effectively and avoid fluff

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.

Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.

Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

Get Help Form Qualified Writers

Crafting a case study is not easy. You might want to write one of high quality, but you don’t have the time or expertise. If you’re having trouble with your case study, help with essay request - we'll help. EssayPro writers have read and written countless case studies and are experts in endless disciplines. Request essay writing, editing, or proofreading assistance from our custom case study writing service , and all of your worries will be gone.

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What Is A Case Study?

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Case Study of a Short Film: “The Man With The Spying Glass” part 1

Below is the case study I created by my last short film as well as my general experience as a filmmaker on this production.

“The Man With The Spying Glass”   is a self-financed short film.

Post-production: 7 weeks Length: 13’51 min Placit lives in a dreamless society where people have to take pills to stop dreaming and thinking. Almost everyone wears helmets, which gives the global government access to human thoughts.

Placit’s most profound dream is to be a puppeteer, an artist, someone that the official government disapproves. However, he is afraid to go against the system which was created by his father and strongly guarded by Placit’s cynical self.

• First I had an idea about a man living in a hotel room and spying on people using a spying glass.
• I started playing with the spying glass idea.
• Then I started asking myself questions… what if my character would do this or that? What if? Why do I make the film is the most important question one can ask while making one.
• I started wondering what do I want my film to be about.
• Inspired by one film I gave my character a name, which was Placit.
• I decided that Placit was going to live in an oppressive society.
• I also decided that it was going to be a one-man film.
• To create some conflict in the story, I decided that Placit was going to try to go against the system.
• I didn’t know that Placit was going to live in a dreamless society until I started writing the script.
• Remarks, notes.
• Anything can trigger the initial idea for the script.
• Don’t be afraid to play with ideas in your mind.
• Give yourself time to get acquainted with the concepts & ideas you have, let them grow inside you.
• You don’t have to know all the details right away and how the story is going to evolve before you write a script. Many issues get resolved during the writing process.

  Scriptwriting.

• When all ideas and concepts have rested and grown (just like dough) for a while in my head, I sit down and start writing.
• I write anything that comes to my mind. It doesn’t have to be perfect, not from scratch at least. Anyway, often the concept changes and evolves while writing.
• Writing is nothing more than rewriting. So I revise whatever I wrote and then rewrite whatever I rewrote before.
• I don’t think about structure. I just let the creative part flow.
• When I have each scene roughly described I start rewriting.
• If any new ideas or concepts come up I decide to follow this lead, sometimes it’s a cul de sac, but mostly it is worthwhile.
• At some point after working on “The Man…” For a very long time, I discovered that I hated everything I wrote apart from the character’s name.
• After my meltdown, I got stuck and didn’t know which way to go. I decided to move to another project and give “The Man with the Spying Glass”  a rest and let it grow again.
• I went looking for some inspiration in books, films and everyday situations.
• After I cooled down, I went back to the first step, which is the primary concept. I started wondering what are the things that I care about the most and I’m afraid of the most.
• I started writing the script once again, and I found the new focus for the story.
• And rewriting again…
• … until I was happy enough to make a film out of it.
• During production, we added one sequence of the script.
• During post-production, the order of two scenes was changed and some of the dialogue cut out about the script.
• Don’t be afraid to still work on the script and add or delete scenes etc. during the production and the post-production.
• I knew the actor I was going to work with so I didn’t need to hold a casting. If I hadn’t had an actor, I would have organised casting then. And probably I’d have gone to see a few theatre plays.
• Since I had an actor, I started looking for the crew when we were pretty early in the pre-production process. I knew the DOP I was going to work with since we had worked together before and he had brought a lot of his crew with him.
• My producer started negotiating dates and money with the crewmembers (make-up, camera operator, lights, sound, etc.
• We (me and my producer) started looking for a studio where we could build our set.
• The most problems we had were finding the right sound recording team.
• We also had a very long search for the right production designer. But it was worthwhile since he turned out to be a professional, inventive and dependable guy & managed to build the whole city in 2 days.
• I got all the contracts ready for the key crew members. You have to sign contracts regardless whether you work with friends or not, just in case. You may stop being friends one day.
• I prepared all the production documents thought I might have needed during the production.
• I started working on the script analysis.
• I started visualising the shots I would like to have in the film, and I made a shoot list.
• I started thinking about the set design and which way I would like to go.
• I watched a lot of movies for inspiration.
• I had meetings with each crew member. So once on the set, we all knew which way we were going to go.
• Once again I thought that I wasn’t going to have any music in my film. But I was lucky enough to meet an amazingly talented and incredibly openhearted composer Jan Broberg Carter. Jan agreed to write the music for “The Man with the Spying Glass” free of charge and even paid her travel expenses to be on the set with us.
• Design a proper storyboard together with your DOP and production designer. Don’t work from your notes and your shoot list. It’s not reliable material to work from.
• Remember that the better you are prepared for the pre-production, the easier production will go and the more time (and money) you save.

Working with the actor.

• Generally speaking, I like to be prepared (and I mean PREPARED), so I start rehearsing with the actor/actors as soon as I can.
• Preparing for “The Man…”  at the first meeting we talked about the script and what it meant to us. [If we can (me and the actor/s), we try to find in the script references to real life. I usually ask a lot of questions so the actor/s can start thinking about the answers in their “free” time, when we don’t see each other]
• Next meeting we had was all about answering the questions we spoke about previously as well as analysing each scene.
• The third meeting was all about reading the script. We often stopped and talked about the meaning behind each scene. We tried to do a few physical actions at the end of the meeting.

The Man With the Spying Glass

• Since Pawel isn’t a native English speaker and the script was in English, I arranged a meeting with a native speaker who helped Pawel with pronunciation.
• We had our last rehearsal the day before shooting, and this time it was on the set. Working on the set is extremely vital for the character development and the actors’ security. That was the time to work out the physical action and make Pawel acquainted with his character’s natural environment.
• Remember that even if you don’t have the time or money to rehearse with your actors, still try to find at least some time to have a cup of coffee with your actor/s. These people are going to represent your film on the screen.

Case Study of a Short Film: “The Man With The Spying Glass” part 2

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Case Study: Changing the World, One Documentary at a Time

By Gary Weimberg

On September 10, 1999 Dylcia Pagan walked out of her prison cell in the Federal Correctional Institute in Dublin, California. Her incarceration as a political prisoner in the United States was over. She had served 19 years of her 55 year sentence. She had been set free by an act of Executive Clemency from then President Bill Clinton.

The documentary  The Double Life of Ernesto Gomez Gomez  that we had made about her, her son Ernesto, her years as a political prisoner, and her political struggle for the independence of Puerto Rico, had aired on the PBS series P.O.V just 8 weeks before.

For over 6 years my wife, Catherine Ryan and myself and worked on this documentary as part of an international grassroots campaign to achieve this very thing: freedom for Dylcia and 11 other Puerto Rican nationalists who were serving lengthy prison terms for their political belief in the independence of Puerto Rico.

I have never had a more profoundly emotional and beautiful moment in my life than there outside the prison, when Dylcia took her first free steps and was finally reunited with her son in freedom. Then we all drove off to the airport together, to go to Puerto Rico to begin her new life.

Arriving in Puerto Rico, 10,000 cheering people greeted her at the airport.

The experience was unforgettable, seared into my memory, and it remains to this day a high point of my life and of my lifelong commitment to activism and media. We had begun this work with hope, but without a real expectation of victory. We had begun as a matter of principle, to fight the good fight: for the rights of political prisoners, for the rights of prisoners victimized by injustice in general, for the principle of self-determination of peoples, causes so noble and worthwhile that we never believed with certainty that we would achieve a victory.

That it came to be makes it all the more worthwhile to look at the reasons why.

How it began

In the early 1980’s a small group of us worked together to make a series of documentaries about El Salvador in opposition to the US funded war there. We tried many different styles and techniques in a search to be effective, from “objective journalist” to “strident advocate.”

The most effective of these was  Maria’s Story , a personal biography of a peasant woman, mother, leader, and revolutionary, broadcast on P.O.V in 1992. What worked so well was the program’s specificity: one woman’s life story. Inside of her life, we could explore the truth of the general injustice of the situation of El Salvador. Viewers might disagree with Maria, but they couldn’t disagree with the reality of her life.

The second and even more important reason for the effective nature of  Maria’s Story  is that we made it in conjunction with  CISPES (Committee In Solidarity with the People of El Salvador) . The grassroots usefulness of the project was tested and reviewed at screenings and fundraisers from day one. The documentary was not made by us as outsiders, nor advanced as a “top down” solution. It was made hand in hand with the people doing the work, who knew what was needed, who held work-in-progress screenings at countless political events and fielded the questions and the praise, and who never failed to be passionate about the importance of the documentary we were producing.

That became our road map for our other political film work and as that work continued, eventually in 1994, we met Dylcia’s son, Ernesto Gomez-Gomez.

Ernesto was 15 years old when we met. As a child he had been raised under another identity in Mexico because Dylcia wanted to protect him from political harassment. In Mexico, when he turned 10, his Mexican family finally told him the truth: that he was adopted, that his mother was in prison in the United States. So at age 15, he had come to the US to live in San Francisco, near to the prison where his mother was being held, to visit her and to build a mother-son relationship.

His guardian was a dedicated woman, a Puerto Rican nationalist and activist. She moved to San Francisco just to be his guardian and it was she who realized how lonely he was. At that time Ernesto did not speak English and he found no one in his high school who could relate to the issues of his life, or of the lives of political prisoners.

Because of our past work, his guardian suggested that we take him out to a meal and a movie. We got along immediately. He borrowed a copy of  Maria’s Story  to watch. The next day he came by and asked, “Could we make a movie that would help free my mom from prison?”

And so it began.

The grassroots plan

We were 4 months into it when Ernesto told us he was invited to go to a conference in Puerto Rico on the nationalist political prisoners and asked if we wanted to come. We did and got introduced to some brilliant activists (Jan Sussler, Luis Nieves Falcon, and others) who had a plan.

In 1992, shortly after Clinton was elected for his first term, these activists anticipated that Clinton would win a second term and so in 7 years time, at the end of the 2nd term, he would be a lame duck President with nothing to lose. That was the optimum moment, they reasoned, to achieve for executive clemency for the Puerto Rican political prisoners. They began an international campaign, planned to culminate in 7 years, to create the strongest possible petitions for clemency, and with petitions and demonstrations and the written support of Nobel Peace Prize winners from around the world, convince the President of the injustice of the lengthy prison sentences.

Two years later, 1994, we show up with Ernesto and our still-unformed documentary and they immediately promoted us to be the media wing of the campaign. Our goal and theirs would share a strategic vision and timeline, planned to coincide with 1999.

The use of the video by the movement

It took 5 years to complete the documentary, but through out the entire time, just as we had with  Maria’s Story , we used clips and fundraising reels at events. Portions of  The Double Life of Ernesto Gomez Gomez  were shown at nearly 100 events and helped to raise thousands of dollars for the movement. We never refused an activist request to show the video, in fact we never even wanted to refuse. Those screenings became our psychic re-charger when faced with the often dismal reality of political film making.

In return, the movement came to our aid when we were challenged by James Yee Executive Director of ITVS to prove that there would be national interest in a Puerto Rican issue. With in a few weeks the movement was able to generate a couple hundred letters from people around the country who had seen portions of the video and could testify to what it meant to them.

We also promised ourselves and others never to raise money for the video that would take away support for the movement. Video is so expensive that we were concerned it would become a drag on the direct organizing needs. So we tried to use the video as a tool to create new support, new dollars. In the end, I can only wish we were more successful in this regard. The truth is that we raised a limited amount of money and mostly supported the project ourselves, around other jobs. But in an era of inexpensive camcorders and home computer editing systems, everything is possible.

Another important benefit of this true and active collaboration was that whenever the valid question came up of “who are these white people?” we were never compelled to defend ourselves. Puerto Rican activists with years in the movement could speak of the real collaboration that was occurring. We ourselves have always been sensitive to the issue of cultural imperialism, the story of Puerto Rican nationalism is not ours to tell. It was incumbent on us to demonstrate that we could be faithful to other people’s story, and contribute by helping them to tell their own story for themselves.

In a small way, this collaboration was wonderfully illustrated in the final translation/voice over session, where people from California, New York, Illinois, Puerto Rico, Nicaragua, El Salvador all worked and argued together over the correct way to translate the English in the video into a trans-national Spanish.

The results

Most amazing of all, was that it worked.

The timeline, the strategy, and the response was exactly as those brilliant activists had planned 7 years before. The additional component of a national broadcast of  The Double Life of Ernesto Gomez Gomez  in the P.O.V series on PBS was helpful both inside the movement, gearing up for the final push; and also it was helpful in discussions with the White House Chief Counsel, Charles Ruff who watched it the week before he made his recommendation for clemency.

Besides the broadcast, the documentary won a number of film festival awards: Best Documentary at the Big Muddy Film Festival, Best Documentary at the San Antonio Cine Festival, Grand Jury Prize (for best film overall) at the Image (Atlanta) Film & Video Festival, Documentary Competition Winner at the Athens International Film & Video Festival, Award of Merit from LASA 2000 (Latin American Studies Association), and a nomination from the Director’s Guild of America for Outstanding Directorial Achievement in Documentary, 1999. The film was screened at the Berlin Film Festival and 21 others.

The lessons

For political activists and advocacy film makers, these then are the things I come away with as lessons:

• Don’t focus on the issue. Focus on a person. It is the individual human experience (or small group) that illustrates the truth of larger societal issues. But our human compassion and understanding is best reached by the stories of people, not by generalizations. If your issue is real, find the human face that exemplifies it.
• Collaborate actively with existing grass roots organizations. Don’t go it alone, don’t think you know it all, don’t re-invent the wheel. Someone out there is already doing what you think needs to be done.
• Have a strategic goal. Don’t just shoot. Think about what it is you wish to accomplish, or find others who have already thought about it. Make every minute, every dollar, every effort count.
• Small is beautiful. Don’t get caught up in expensive gear / crew / production. Don’t get caught up in endless fundraising. Embrace your limitations, start shooting and create your path one step at time.
• Si se puede! Most importantly of all, the lesson of  The Double Life of Ernesto Gomez-Gomez  is simply this:  si se puede . Yes it can be done.