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Bakery Business Plan
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Jolly's Java and Bakery
Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.
There is a shortage of coffee spots where customers can get high quality coffee and freshly baked pastries in a higher income market in Washington state.
JJB offers a broad range of coffee and espresso products, all from high quality imported coffee beans. JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail.
Because Washington has a cool climate for eight months out of the year, hot coffee products are very much in demand. During the remaining warmer four months of the year, iced coffee products are in significantly high demand, along with a slower but consistent demand for hot coffee products. Much of the day’s activity occurs in the morning hours before ten a.m., with a relatively steady flow for the remainder of the day.
Competition
Competition in the local area is somewhat sparse and does not provide nearly the level of product quality and customer service as JJB. Local customers are looking for a high quality product in a relaxing atmosphere. They desire a unique, classy experience.
JJB is a bakery and coffee shop managed by two partners. These partners represent sales/management and finance/administration areas, respectively. The partners will provide funding from their own savings, which will cover start-up expenses and provide a financial cushion for the first months of operation.
Expectations
JJB anticipates sales as shown below during the three years of the plan. JJB should break even by the fourth month of its operation as it steadily increases its sales. Profits for this time period are expected to be relatively low in the first two years, increasing somewhat in the third. We are projecting investment of $140,000 from the two founders.
Financial Highlights by Year
Financing needed.
Startup requirements:
- Startup expenses of $64K including $3K legal, $20K location premises renovation, $40K expensed equipment, and $1K other. These show up as negative retained earnings in the initial balance because they are incurred before launch.
- Starting cash in the bank of $70K. (in initial balance)
- Other current assets of $12K (in initial balance)
- Long-term assets of $65 (in initial balance)
- $110K initial investment from founders (Shows up in initial balance as Paid-in Capital.)
- $100K 10-year loan from SBA (in initial balance)
- $1K in accounts payable at startup. (in initial balance)
Problem & Solution
Problem worth solving.
There is a shortage of coffee spots where customers can get high-quality coffee and freshly baked pastries in a higher income market in the southwest area of Washington state.
Our Solution
JJB offers a broad range of coffee and espresso products, all from high-quality Columbian grown imported coffee beans. JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail.
Target Market
Market size & segments.
JJB focuses on the middle- and upper-income markets. These market segments consume the majority of coffee and espresso products.
Local Residents
JJB wants to establish a large regular customer base. This will establish a healthy, consistent revenue base to ensure the stability of the business.
Tourist traffic comprises approximately 35% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market.
Current Alternatives
Leading competitors purchase and roast high quality, whole-bean coffees and, along with Italian-style espresso beverages, cold-blended beverages, a variety of pastries and confections, coffee-related accessories and equipment, and a line of premium teas, sell these items primarily through company-operated retail stores. In addition to sales through company-operated retail stores, leading competitors sell coffee and tea products through other channels of distribution (specialty operations).
Larger chains vary their product mix depending upon the size of each store and its location. Larger stores carry a broad selection of whole bean coffees in various sizes and types of packaging, as well as an assortment of coffee- and espresso-making equipment and accessories such as coffee grinders, coffee makers, espresso machines, coffee filters, storage containers, travel tumblers and mugs. Smaller stores and kiosks typically sell a full line of coffee beverages, a more limited selection of whole-bean coffees, and a few accessories such as travel tumblers and logo mugs. According to the most recent data available, industry retail sales mix by product type was approximately 73% beverages, 14% food items, eight percent whole-bean coffees, and five percent coffee-making equipment and accessories.
Our Advantages
The retail coffee industry in the U.S. has recently experienced rapid growth. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year.
JJB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, tourist traffic is expected to comprise approximately 35% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market.
Keys to Success
Keys to success for JJB will include:
Providing the highest quality product with personal customer service.
- Competitive pricing.
Marketing & Sales
Marketing plan.
Our marketing is rooted in the quality of the experience, to generate good word of mouth and repeat visits. That should generate good reviews on Yelp and Google Maps and similar review platforms.
Of course we will pay attention to reviews and work with promotions to encourage reviews without being too blatant about it.
We will also keep an up-to-date Facebook page and Twitter persona with regularly updated content. We will be slow to do promotions over social media, emphasizing useful content instead. Some of that will include community content.
Locations & Facilities
JJB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure the stability of the business. In addition, tourist traffic is expected to comprise approximately 35% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market. JJB will have a storefront that is easily accessible from 2 different highways.
Milestones & Metrics
Milestones table.
| Milestone | Due Date | Who’s Responsible | |
|---|---|---|---|
| Sept 13, 2018 | Team | ||
| Sept 13, 2018 | Team | ||
| Sept 13, 2018 | Team | ||
| Oct 15, 2018 | Team |
Key Metrics
Of course, the main metrics are the obvious ones: sales, direct, costs, expenses, and cash flow. But we will also be watching for units, customers, and social media metrics including Facebook likes and Twitter follows.
Ownership & Structure
JJB is incorporated in the state of Washington. It is equally owned and managed by its two partners.
The company intends to hire two full-time managers, one pastry chef and 3 part-time baristas to handle customer service and day to day operations.
Management Team
Personnel Table
| FY2019 | FY2020 | FY2021 | |
|---|---|---|---|
| Managers (2) | $100,000 | $110,000 | $121,000 |
| Pastry chef | $45,000 | $49,500 | $54,450 |
| Baristas (3) | $120,000 | $132,000 | $145,200 |
| Totals | $265,000 | $291,500 | $320,650 |
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Revenue forecast.
| FY2019 | FY2020 | FY2021 | |
|---|---|---|---|
| Revenue | |||
| Coffee | $475,065 | $517,500 | $569,250 |
| Pastries | $223,750 | $250,000 | $275,000 |
| Other | $12,930 | $15,000 | $20,000 |
| Total Revenue | $711,745 | $782,500 | $864,250 |
| Direct Cost | |||
| Coffee | $190,026 | $207,000 | $227,700 |
| Pastries | $89,500 | $100,000 | $110,000 |
| Other | $5,172 | $6,000 | $8,000 |
| Direct Labor | |||
| Total direct costs | $284,698 | $313,000 | $345,700 |
| Gross margin | $427,047 | $469,500 | $518,550 |
| Gross margin % | 60% | 60% | 60% |
Revenue by Month
Expenses by month, net profit (or loss) by year, use of funds.
We will be financing initial assets of $65,000 long-term assets (equipment, etc.) and $12,000 current assets plus initial inventory and the early months before break-even occurs.
Sources of Funds
Two owners each investing $70,000. Total startup investment is $140,000
Projected Profit & Loss
| FY2019 | FY2020 | FY2021 | |
|---|---|---|---|
| Revenue | $711,745 | $782,500 | $864,250 |
| Direct Costs | $284,698 | $313,000 | $345,700 |
| Gross Margin | $427,047 | $469,500 | $518,550 |
| Gross Margin % | 60% | 60% | 60% |
| Operating Expenses | |||
| Salaries & Wages | $265,000 | $291,500 | $320,650 |
| Employee Related Expenses | $53,000 | $58,300 | $64,130 |
| Rent | $60,000 | $65,000 | $70,000 |
| Marketing and Promotion | $30,500 | $33,000 | $35,000 |
| Total Operating Expenses | $408,500 | $447,800 | $489,780 |
| Operating Income | $18,547 | $21,700 | $28,770 |
| Interest Incurred | $2,881 | $2,616 | $2,343 |
| Depreciation and Amortization | $13,000 | $13,000 | $13,000 |
| Gain or Loss from Sale of Assets | |||
| Income Taxes | $400 | $913 | $2,014 |
| Total Expenses | $709,479 | $777,329 | $852,837 |
| Net Profit | $2,266 | $5,171 | $11,413 |
| Net Profit/Sales | 0% | 1% | 1% |
Projected Balance Sheet
| Starting Balances | FY2019 | FY2020 | FY2021 | |
|---|---|---|---|---|
| Cash | $70,000 | $91,886 | $98,613 | $115,920 |
| Accounts Receivable | $0 | $0 | $0 | $0 |
| Inventory | $12,000 | $26,083 | $28,809 | $28,809 |
| Other Current Assets | ||||
| Total Current Assets | $82,000 | $117,969 | $127,421 | $144,729 |
| Long-Term Assets | $65,000 | $65,000 | $65,000 | $65,000 |
| Accumulated Depreciation | $0 | ($13,000) | ($26,000) | ($39,000) |
| Total Long-Term Assets | $65,000 | $52,000 | $39,000 | $26,000 |
| Total Assets | $147,000 | $169,969 | $166,421 | $170,729 |
| Accounts Payable | $1,000 | $13,233 | $14,790 | $15,024 |
| Income Taxes Payable | $400 | $231 | $506 | |
| Sales Taxes Payable | $16,781 | $15,650 | $17,285 | |
| Short-Term Debt | $8,711 | $8,976 | $9,249 | $9,530 |
| Prepaid Revenue | ||||
| Total Current Liabilities | $9,711 | $39,390 | $39,920 | $42,345 |
| Long-Term Debt | $91,289 | $82,313 | $73,064 | $63,533 |
| Long-Term Liabilities | $91,289 | $82,313 | $73,064 | $63,533 |
| Total Liabilities | $101,000 | $121,703 | $112,984 | $105,878 |
| Paid-In Capital | $110,000 | $110,000 | $110,000 | $110,000 |
| Retained Earnings | ($64,000) | ($64,000) | ($61,734) | ($56,563) |
| Earnings | $2,266 | $5,171 | $11,413 | |
| Total Owner’s Equity | $46,000 | $48,266 | $53,437 | $64,850 |
| Total Liabilities & Equity | $147,000 | $169,969 | $166,421 | $170,729 |
Projected Cash Flow Statement
| FY2019 | FY2020 | FY2021 | |
|---|---|---|---|
| Net Cash Flow from Operations | |||
| Net Profit | $2,266 | $5,171 | $11,413 |
| Depreciation & Amortization | $13,000 | $13,000 | $13,000 |
| Change in Accounts Receivable | $0 | $0 | $0 |
| Change in Inventory | ($14,083) | ($2,726) | $0 |
| Change in Accounts Payable | $12,233 | $1,557 | $233 |
| Change in Income Tax Payable | $400 | ($169) | $275 |
| Change in Sales Tax Payable | $16,781 | ($1,131) | $1,635 |
| Change in Prepaid Revenue | |||
| Net Cash Flow from Operations | $30,597 | $15,702 | $26,556 |
| Investing & Financing | |||
| Assets Purchased or Sold | |||
| Net Cash from Investing | |||
| Investments Received | |||
| Dividends & Distributions | |||
| Change in Short-Term Debt | $265 | $273 | $281 |
| Change in Long-Term Debt | ($8,976) | ($9,249) | ($9,530) |
| Net Cash from Financing | ($8,711) | ($8,976) | ($9,249) |
| Cash at Beginning of Period | $70,000 | $91,886 | $98,613 |
| Net Change in Cash | $21,886 | $6,726 | $17,307 |
| Cash at End of Period | $91,886 | $98,613 | $115,920 |
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Business Planning: Jolly's Java and Bakery
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If you are interested in working at gypsy java, you can drop a resume off at either shop location., gypsy java locations.
2002 S Main, Moscow, Idaho 83843, and 1130 S East Bishop Blvd Pullman Wa
Current Hours (Starting 4/3/2024)
- Moscow ID: Open everyday 6am to 6pm
- Pullman WA: Open everyday 6am to 7pm.
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BEMA to host pavilion at Modern Bakery Moscow
Bakery Equipment Manufacturers and Allieds (BEMA) member companies will meet more than 15,000 professional attendees at the Modern Bakery Moscow 2014, to be held April 23-26 at the Expocentre Fairgrounds in Moscow. They are taking advantage of the bank of research and turn-key international exhibit opportunities that BEMA is developing.
The Overland Park, Kan.-based association has partnered with Kallman Associates Inc. to provide a number of promotional and logistical benefits for the show, including prime location, assistance with freight forwarding, reserved hotel rooms and shared interpreter service. “This effort is a direct result of survey responses and our board’s strategic plan,” says Kerwin Brown, president/CEO. “We think that concepts like the BEMA pavilion will remove some of the barriers associated with exhibiting internationally and enable member companies of all sizes to enter foreign markets.”
The board of directors, international committee and Brown are continually seeking new international opportunities for BEMA members. To date, BEMA has researched opportunities in China, Brazil and the Middle East.
More information about Modern Bakery Moscow is available at www.modernbakery-moscow.com .
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Jolly's Java and Bakery (JJB) is a start-up coffee shop and bakery located in southwest Washington owned equally by two partners. The partners plan to provide funding and leverage their industry experience in marketing, management, finance, and administration. JJB aims to offer competitively priced, high-quality coffee, espresso, and bakery products to local residents and tourists. It ...
1. Jolly's Java and Bakery (JJB) is a start-up coffee shop and bakery located in Washington owned equally by two partners with experience in marketing/management and finance. 2. JJB aims to offer high quality coffee, espresso, and pastries at competitive prices to local middle-to-higher income residents and tourists, who are expected to comprise 35% of revenues. 3. The partners will provide ...
Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the partners' industry experience and ...
Sample Business Plan. Jolly's Java and Bakery. 1.0 Executive Summary. Introduction. Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to ...
Introduction Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. ... Bakery Business Plan Template Example 1. Education 91% (11) 4. Business PLAN - Lecture notes ...
Jolly's Java and Bakery This sample plan produced in Business Plan Pro™ software. www.paloalto.com 1-800-229-7526 Page 2. Table 2.2: Start-up Start-up Plan Start-up Expenses ... Jolly's Java and Bakery This sample plan produced in Business Plan Pro™ software. www.paloalto.com 1-800-229-7526 Page 7. Table 5.2: Sales Forecast Sales Forecast
Explore a real-world bakery business plan example and download a free template with this information to start writing your own business plan. Don't bother with copy and paste. Get this complete sample business plan as a free text document. ... Jolly's Java and Bakery Executive Summary Opportunity
The document is a business plan for Jolly's Java and Bakery (JJB), a start-up coffee shop and bakery in southwest Washington. JJB aims to offer competitively priced coffee, espresso, and freshly baked goods to local residents and tourists. The plan details the company's ownership, products, target market analysis, sales strategy, management team, and 3-year financial projections, including ...
This business plan provides a justification for the needs of a proper business plan for Jolly's Java and Bakery, including mission statement, company history, business goals, marketing plans, operations, and financial projections.
Bakery Business Plan Jollys Java And Bakery. Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the ...
Bakery Business Plan - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or view presentation slides online. Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington
This sample plan produced in Business Plan Pro™ software. www.paloalto.com 1-800-229-7526 Page 6 Jolly's Java and Bakery 5.0 Strategy and Implementation JJB will succeed by offering consumers high quality coffee, espresso, and bakery products with personal service at a competitive price. 5.1 Competitive Edge JJB's competitive edge is the ...
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If you are interested in working at Gypsy Java, you can drop a resume off at either shop location. Gypsy Java Locations. 2002 S Main, Moscow, Idaho 83843, and 1130 S East Bishop Blvd Pullman Wa. Current Hours (Starting 4/3/2024) Moscow ID: Open everyday 6am to 6pm;
Bakery Equipment Manufacturers and Allieds (BEMA) member companies will meet more than 15,000 professional attendees at the Modern Bakery Moscow 2014, to be held April 23-26 at the Expocentre Fairgrounds in Moscow. They are taking advantage of the bank of research and turn-key international exhibit opportunities that BEMA is developing. The Overland Park, Kan.-based association has partnered ...