sample business plan for food kiosk

How to Start a Food Kiosk Business

Does serving lots of customers their favorite treats sound like a fabulous day to you? A food kiosk business may be right up your alley. Generally situated in high traffic locations like malls, amusement parks or office towers, you may be selling exquisite chocolate bon bons, freshly squeezed juice and smoothies, or perhaps a little bit of everything. This venture requires a low capital investment with the possibility of rapid growth built right in.

Learn how to start your own Food Kiosk Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a food kiosk business by following these 10 steps:

• Plan your Food Kiosk Business
• Form your Food Kiosk Business into a Legal Entity
• Register your Food Kiosk Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Food Kiosk Business
• Get the Necessary Permits & Licenses for your Food Kiosk Business
• Get Food Kiosk Business Insurance
• Define your Food Kiosk Business Brand
• Create your Food Kiosk Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your food kiosk business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Food Kiosk Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your food kiosk business?

Business name generator, what are the costs involved in opening a food kiosk business.

There are a number of ways to open your own food kiosk business. You can rent a pre-built kiosk, buy into a franchise that provides specs and plans for the kiosk and product, or start from scratch. If you are selling pre-packaged nom-noms, you can open shop at a rented kiosk for about $5,000. Purchasing a franchise may require an investment between $10,000 and $50,000 depending on how complicated your recipes and equipment might be. If designing and constructing a walk-up restaurant with commercial grill and kitchen, your costs can run up to $100,000.

What are the ongoing expenses for a food kiosk business?

You will need to maintain enough stock on hand for one to two weeks of business while ensuring that consumables like napkins, tableware, and trays are available. There will be maintenance for equipment, tech support for your point-of-sale computers and the rent or lease. Your food expenses will vary depending on the type of menu you offer.

Who is the target market?

Your location will in part dictate your menu. Middle-aged professionals will walk past you in their office park, teens and young adults crowd the malls while entire families jam tourist attractions. Electric blue gummy candy won't work for the professionals and hand-carved chocolate treats will be out of the teenagers' budget.

How does a food kiosk business make money?

You will turn a profit on each item that you sell to the hungry public.

You can expect to charge between $4 and $15 per item on your food kiosk.

How much profit can a food kiosk business make?

Your busy snack shop in the office park lobby can generate an income of $40,000/yr for you. If you are operating a popular spot at a crowded tourist attraction, it is possible to take home $100,000 a year after operating costs.

How can you make your business more profitable?

You will always need to monitor your food costs to maximize profit. Prepare or stock only enough product that can be sold by its "Best By" date. Find that perfect price point that generates return business while delivering the highest profit margin possible.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your food kiosk business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a food kiosk business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A food kiosk business is generally run out of a small indoor space. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a food kiosk business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your food kiosk business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Food Kiosk Business needs and how much it will cost you by reading our guide Business Insurance for Food Kiosk Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a food kiosk business

It is rare that a food kiosk will draw customers across town, so don't focus on direct mail campaigns. Instead, you need to target marketing dollars at the pedestrians near your kiosk. Offer coupons to tenants in the office park to appear with their morning mail. Work social media to generate buzz around your location. In an amusement park, you need to ensure your logo appears on the website, in walking maps, and on billboards at the entrance to the park. Invite foodie bloggers to review your new product. Your business is destined to grow organically and on the viral web.

How to keep customers coming back

The food must look amazing and be served by bright, smiling employees. Your first six months will be spent offering free tastes to passing shoppers. It may even benefit you to send a free lunch to one office every Friday to build interest in the kiosk they run past each day. Once they have tasted the absolutely delicious sandwich, snack, or drink, they will come back for more. But don't let quality control slip or your customers will vanish as quickly as they came.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Many food kiosks are owned and operated by individuals who loves providing a delicious treat to a wide variety of customers. You will likely need to work long hours on your feet and will be materially involved in every aspect of the business.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a food kiosk business?

Your food kiosk can be a one-stop shop for coffee, muffins, and daily newspapers or perhaps it will have a mini-kitchen that churns out freshly pressed sandwiches. Whatever you are serving, you will:

• Open and close on time every day of business, according to your hours of operation
• Maintain a clean and attractive kiosk
• Balance your books, order supplies, restock the shelves
• Wait on each customer while providing exemplary service
• Hire and train part-time assistants
• Cook and prepare food
• Maintain positive relationships with a variety of vendors
• Market using social media

What are some skills and experiences that will help you build a successful food kiosk business?

The difference between running an ordinary kiosk and one that is crazy busy lies in research before you start your business. To make the biggest splash in the neighborhood, you will need to know:

• Popular fast food trends--what is the snack everybody wants to eat right now?
• The local hole in your neighborhood market--what location needs a new option for grab-and-go treats?
• Basic business knowledge
• Certification in food safety standards
• Depending on your product, the proper training in preparation of food in a high turnover environment
• Basic money handling skills
• The ability to serve thousands of people with a smile

What is the growth potential for a food kiosk business?

If you are offering a unique and sensational menu, there is every opportunity to turn your kiosk into a franchise, especially if food preparation is fast and minimal. Should you have landed a spot in a large amusement park and are enjoying huge success and unable to control the lines, opening a second kiosk inside the park is an excellent possibility.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a food kiosk business?

When selecting your menu, make sure your recipes are thoroughly tested before turning the public into guinea pigs. You must wow them from the very first bite. Foot traffic is your friend. While you are preparing to open the new kiosk make sure to post billboards, posters, and brochures advertising the new business. Once you are ready to sell, your grand opening budget should include staff hired to hand out free samples throughout the mall or office complex. If you are opening inside a tourist attraction, little marketing will be required beyond including your location on park maps and websites.

How and when to build a team

Most of the prelimanary tasks like developing the menu, finding a location and contacting vendors can be accomplished by you. If you intend to be open more than 8-10 hours a day, you will need to hire assistants two weeks ahead of the Grand Opening.

Useful Links

Industry opportunities.

• National Association of Concessionaires

Real World Examples

• The Crepe Station
• Great American Cookies
• Mr. Kamal’s

Further Reading

• Profile on DD’s Gourmet Cookies
• Profile on a kiosk in a high school

Have a Question? Leave a Comment!

Sample Food Kiosk Business Plan

• August 12, 2023

FOOD KIOSK BUSINESS PLAN SAMPLE

If you love cooking, you may want to turn your hobby into an income generator by starting a food kiosk business.

Patronage is central to its success.

Therefore, you will need to site such a business in an area with a lot of foot traffic. To achieve your goals, there are several things you must consider and put in place to guarantee success.

Here is a sample business plan for starting a mobile food kiosk business.

What will your Menu Consist of?

Good knowledge of your menu is necessary for success. This involves a lot of planning. You should know what people want and be able to provide them with tasty dishes. The type of menu you choose depends on your location.

You may choose to focus on a particular segment of the market or have something for everyone.

Where will it be located?

For any food kiosk business, location is vital to how lucrative it is. We earlier said areas with high pedestrian traffic present the perfect spots. You need to have this all mapped out before venturing into the business properly. Finding the right location can serve as a boost for growth. This is more so when other aspects of the business (as contained in this article) are properly implemented.

Some great locations for your food kiosk business include airports, strip malls , sports centers, fairs, retail parking lots, and festivals.

These are mostly busy with travelers of all sorts from different locations. This can pose quite a challenge with satisfying your target market who will come from different destinations. Your potential customers are likely to have different preferences in their menu choices.

This is more pronounced in International airports where people fly in from different parts of the world.

Malls are perfect locations for setting up a food kiosk business.

However, you must know that the chances of having competition are almost certain. The good news is that pedestrian traffic is a constant feature. Being able to provide tasty meals and wonderful customer service will get you the patronage you need.

• Sports Venues

These are seasonal in nature but are as lucrative as any other. People turn out in their numbers for games, especially on weekends. You can exploit this opportunity to sell your tasty treats.

Setting up shop at fair venues is another way of starting a food kiosk business. Whatever type of fair there is, you can make brisk sales within as long as the fair lasts.

• Retail Parking Lots, and Festivals

These two are ideal locations to consider when setting up a food kiosk business. People turn up in their numbers during festivals as well as in parking lots. Your choice of location is important to the success of your business.

Food Kiosk Business Startup Cost Implications

This is among the most important factors to consider. Every business including a food kiosk requires adequate funding. The most common source of funding is from savings specifically set aside to achieve your aims.

However, there are small business loans you can obtain through the Small Business Administration SBA. This is a U.S government agency that offers support to small businesses. A food kiosk business qualifies to apply for these loans.

It is important to note that the SBA itself isn’t the lender. However they are the enabling agency that connects small business owners with traditional lenders. Detailed information is available on SBA loans .

Steps for Starting your Food Kiosk Business

Although this is a small food business, there are still standard steps to follow in establishing it. Without following these, your business will definitely be headed for the rocks!

So what are these steps? They include;

• Having a Food Kiosk Business Plan in Place

This is an often stated step for all types of business. Yet its importance cannot be overstated. This enables you have a clear grasp of funding requirements, identifying your target market and how your profits will come in.

• Selecting a Preferred Legal Entity

Most small businesses including a food kiosk choose to start a sole proprietorship. This has its advantages as well as disadvantages.

However, as the business expands, it becomes necessary to choose an entity that will distinguish your business assets from your personal assets. This shields you from any legal actions that may arise in future. A legal expert should be consulted for assistance.

• Tax Registrations

These are important requirements for every business. There are state as well as federal taxes that apply to new businesses. You can find details about taxes that apply to your food kiosk business from the relevant business registration agencies for your state.

• Insurance Cover

Businesses are required by law to have an insurance cover in place. This mostly comes in the form of compensation insurance for businesses having a workforce.

No business is too small to adopt efficient marketing campaigns. This is the engine room of profitability in any business. You should develop effective marketing strategies including a strong social media presence as well as the use of non-formal marketing strategies.

• Obtaining Permits and Licensing

Different states have their different requirements for obtaining permits and licensing. This enables you run your business smoothly without incurring any sort of fines. For your business to stand a chance of growth, this step has to be well taken care of.

We have seen that starting a food kiosk business requires much more than having the desire to establish one. There are several things to consider as well as steps to follow to increase the chances of success. This business is quite lucrative but you need to put in the right effort at the right place to guarantee success.

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Home » Food

How to Start a Food Kiosk Business [Business Plan]

A food kiosk business or a QSR (quick-service restaurant) kiosk is a business that sells food from a kiosk. A food kiosk refers to a small, temporary, stand-alone booth used in high-traffic areas to sell food, and a food kiosk may be manned by one or two people.

Subway, McDonald’s, Burger King, Arby’s, and other fast-food chains started experimenting with in-restaurant kiosks way back in 2006. Please note that food kiosks are designed to service areas where it might be difficult to quickly construct the convention restaurant; areas such as carnival sites, construction sites, sporting event centers, campgrounds, beaches et al.

Food kiosk is part of the food truck industry and the annual food truck revenue in the United States is about $1,200,000,000. The industry revenue increased by 12.4 percent over the past five years. The total number of food trucks (food kiosks inclusive) in the U.S. is put at 4,130. Available data shows that in 2028, the interactive kiosk market is forecast to reach a size of 45.32 billion U.S. dollars, with a CAGR of 6.9 percent.

Steps on How to Start a Food Kiosk Business

Conduct market research.

If you are considering starting a food kiosk business, you would need reliable market research to be able to maximize profits from the business. The first step in the market research process for your food kiosk business should be to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source for information that will help you maximize your business, give you reliable data and clue of what your potential market will be looking out for from a food kiosk business, and also help you operate your food kiosk business with less stress and of course, build the business to profitability.

a. Who is the Target Market for Food Kiosk Business?

• Facility managers
• Event Planners
• Campers (Campgrounds and RV parks)
• Sports fans (Stadiums)
• Everyone who resides in the location where you intend to sell your food.

b. Is Food Kiosk Business a Profitable Business?

Yes, the food kiosk business is profitable. According to Off the Grid’s Matthew Cohen, most trucks are making an annual revenue of around $250,000 to $500,000, while the top 25 percent bring in upwards of $1 million.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to the food kiosk business. Here are some of them;

• Self-service kiosks
• All meals food kiosk
• Snacks and drinks food kiosk
• Gourmet food kiosk
• Vegan food kiosk
• BBQ and grilled food kiosk

d. Who are the Major Competitors?

• McDonald’s
• Burger King
• Wendy’s
• Dunkin’ Donuts
• Chick-fil-A
• Panera Bread
• Domino’s
• Sonic Drive-In
• Carl’s Jr./Hardee’s
• Little Caesars
• Dairy Queen
• Arby’s
• Jack in the Box
• Papa John’s.

e. Are There County or State Regulations or Zoning Laws for Food Kiosk Business?

Yes, there are county or state regulations or zoning laws for food kiosk businesses. Towns, cities, and counties also have zoning restrictions, designating commercial and noncommercial zones. While you may be partially mobile, you can’t just place your food kiosk anywhere.

Most areas limit food kiosks, food trucks, trailers, buses, and carts to specific locations. A list of where you can and can’t place your food kiosk should be available from the county clerk.

f. Is There a Franchise for Food Kiosk Business?

Yes, there are franchise opportunities for food kiosk business, and here are some of them;

g. What Do You Need to Start a Food Kiosk Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• EIN (Employer Identification Number)/Federal Tax ID Number.
• A Corporate Bank Account
• Commercial Kitchen
• Food Ingredients and Packaging Materials

Memorable Food Kiosk Business Names

• Pally© Food Kiosk, Inc.
• Providence™ Food Kiosk, LLC
• Star Joint© Food Kiosk, Inc.
• Food Solutions® Food Kiosk Company, Inc.
• Meal King™ Food Kiosk Company, Inc.
• Fuller™ Food Kiosk Company, LLC.
• Joe Nelson and Co© Food Kiosk Company, LLC
• Food Guys® Food Kiosk Company, Inc.
• Big Meal© Food Kiosk Company, Inc.
• Eat N Go© Food Kiosk Company, Inc.
• Good Cook® Food Kiosk Company, LLC
• Your Chef® Food Kiosk Company, LLC
• Beach Front™ Food Kiosk Company, LLC
• Creamy Taste© Food Kiosk Company, Inc.
• Sun Rise® Food Kiosk Company, Inc.
• Fork N Spoon ™ Food Kiosk Company, Inc.
• Food Depot™ Food Kiosk Company, Inc.
• Americana© Food Kiosk Company, Inc.
• Hottie Serve® Food Kiosk Company, LLC
• Master Chef™ Food Kiosk Company, Inc.

Register Your Business

A. what type of business structure is best for food kiosk business.

Even though there are several options when it comes to the business structure of a food kiosk business, the one that most players in this line of business consider is an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits.

Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Food Kiosk Business?

• General Business License
• Zonal Permits
• Signage Permit
• FSSAI license
• Liquor license
• Health and trade license
• Proof of district-issued food manager identification card
• Copy of license for the service support facility and/or a recent inspection report
• A music license if you want to play music in your food kiosk
• A dumpster placement permit that specifies where you can put your dumpster outside your food kiosk
• Sidewalk permits if you plan to offer outside seating

d. What Type of Certification is Needed to start a Food Kiosk Business?

You don’t need any certifications to start a food kiosk business.

e. What Documents are Needed to Open a Food Kiosk Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval (For your kitchen)
• Certificate of Incorporation
• Food Handlers’ License
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting your own food kiosk business, usually you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start a food kiosk business.

The startup cost for a food kiosk business is not uniform. But basically, a food kiosk business will cost from $2,000 – $200,000 to start and that can easily go higher depending on your overall business goals and objectives especially if you decide to have several food kiosks in different locations.

b. What are the Costs Involved in Starting a Food kiosk business

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $3,300.
• Marketing, Branding and Promotions – $2,000.
• Business Consultant Fee – $2,500.
• Insurance – $8,400.
• Rent/Lease for small Commercial Kitchen – $35,000
• Well-equipped and designed kiosks (4) – $10,000
• Other start-up expenses like phone and utility deposits ($1,800)
• Operational Cost (salaries of employees, payments of bills et al) – $10,000
• Start-up Inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $1,750
• Cooking and serving utensils – $15,000
• Website: $600
• Opening party: $3,000
• Miscellaneous: $2,000

c. What Factors Determine the Cost of Opening a Food Kiosk Business?

• The size of the food kiosk business (number of kiosks you intend to start the business with)
• The choice of location
• The required licenses and permits
• The cost of hiring and paying a business consultant and attorney
• The cost for branding, promotion, and marketing of the food kiosk business
• The cost for purchasing, furnishing, and equipping the food kiosk business – commercial kitchen inclusive
• The cost of insurance
• The cost for registering the business
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms
• The cost for the grand opening of the food kiosk

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

It is not compulsory to build a new commercial kitchen or facility for your food kiosk business.

e. What are the Ongoing Expenses of a Food Kiosk Business?

• Food ingredients and serving materials
• Utility bills (internet subscriptions, phone bills, signage and software renewal fees et al)
• Salaries of employees
• Trucks maintenance (For transporting your kiosks to and from different locations)
• Marketing costs

f. What is the Average Salary of your Staff?

• Chief Operating Officer (Owner) – $38,000 Per Year
• Manager – $30,000 Per Year
• Kitchen Staff – $26,500 Per Year
• Attendants – $26,100 Per Year
• Cleaners -$24,000 Per Year

g. How Do You Get Funding to Start a Food Kiosk Business

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Eat N Go© Food Kiosk Company, Inc. is a registered and licensed food kiosk company that will be based in Palm Beach, Florida but operates all across major cities in Florida serving delicious meals and drinks.

Eat N Go© Food Kiosk Company, Inc. has been able to secure all relevant licenses and permits to operate throughout the United States and Canada. We will ensure that we abide by the rules and regulations guiding the food truck industry.

b. Products and Service

• Food and Snacks
• Beverages and bottled water

c. Mission Statement

Our mission is to build a food kiosk business that will meet the needs of all our customers in the regions/cities where our food kiosks will be positioned and to sell franchises all across the United States of America.

Vision Statement

Our vision is to become one of the preferred choices when it comes to food kiosks in the whole of Palm Beach, Florida.

d. Goals and Objectives

The goals and objectives of a food kiosk business are to service areas where it might be difficult to quickly construct the convention restaurant; areas such as carnival sites, construction sites, sporting event centers, campgrounds, beaches et al.

e. Organizational Structure

• Chief Operating Officer (Owner)
• Kitchen Staff

Marketing Plan

A. swot analysis.

• Excellent operational history
• Superb menu list
• Experienced and trained professionals.
• Well-branded and equipped food kiosk.
• Excellent customer testimonials.
• Kiosks enable customers to customize their orders since they provide suggestions for what may go well with their main dish
• The owner is new to large scale marketing
• We will need a loan to launch the business and purchase commercial kitchen equipment
• The owner is currently running the business solo
• Lack of economies of scale.

Opportunities:

• Growing outdoor activities
• Kiosks lead the average customer to spend 15-30% more money. Customers are more likely to purchase add-ons—like dessert or a side of fries—when ordering from a kiosk
• Kiosks drive higher revenues with larger returns, even after the upfront capital investment.
• Online market, new services, new technology, and of course the opening of new markets.
• The first year will be financially tight while we gain customers and pay off loans
• Competition in the area could increase
• Management of employees requires time, money, and effort
• The regulatory department could change its regulatory status and decide to enforce strict regulations that can strangulate new business.

b. How Do Food Kiosk Businesses Make Money?

Food kiosk businesses make money by selling foods and drinks from their kiosk and also by selling franchises.

Payment Options

• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via mobile money transfer

c. Sales & Advertising Strategies

• Introduce your food kiosk brand by sending introductory letters to residents, facility managers, park managers, and other stakeholders in and around the city you intend to cover.
• Open your food kiosk company with a party to capture the attention of residents who are your first targets
• Engage in roadshows in targeted communities from time to time to sell your foods and drinks and promote your food kiosk
• Advertise your food kiosk in community-based newspapers, local TV and radio stations
• List our business and products on yellow pages ads (local directories)
• Leverage on the internet and mobile apps to promote your food kiosk brands
• Engage in direct marketing and sales
• Deliberately brand your food kiosk
• Encourage the use of word-of-mouth marketing (referrals)

Financial Projection

A. how much should you charge for your product/service.

Most food kiosk businesses charge based on the quantity of food or drink sold and it could range from $1 and above.

b. How Much Profit Do Food Kiosk Business Owners Make a Year?

It depends, but available reports show that on average, a food kiosk business should net more than $100,000 per year assuming it has a steady clientele.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the food kiosk business (number of food kiosks owned)
• The location the food kiosk business is covering
• The management style of the food kiosk business
• The business approach of the food kiosk business
• The advertising and marketing strategies adopted by the food kiosk business.
• The number of years the food kiosk is in business

d. What is the Profit Margin of a Food Kiosk Business?

The profit margin of a food kiosk business is not fixed. It could range from 25 percent to 55 percent.

e. What is the Sales Forecast?

Below is the sales forecast for a food kiosk business. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year: $220,000
• Second Fiscal Year: $380,000
• Third Fiscal Year: $450,000

Set Up your Shop

A. how do you choose a perfect location for food kiosk business.

• The demography of the location
• The demand for the type of food and drinks offered by food kiosk businesses in the location
• The purchasing power of businesses and residents of the location
• Accessibility of the location
• The number of food kiosk businesses, and food retailers in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What States and Cities are Best to Open a Food kiosk business?

• Palm Beach, Florida
• Washington, D.C.
• Scottsdale, Arizona
• Portland, Oregon
• Asheville, North Carolina
• Las Vegas, Nevada
• Los Angeles, California
• New York City, New York
• San Francisco, California
• Washington DC
• Dallas-Fort Worth, Texas
• Atlanta, Georgia
• Boston, Massachusetts
• Chicago, Illinois

c. What Equipment is Needed to Operate a Food Kiosk Business?

You should be prepared to purchase gas cookers, ovens, deep freezer et al. You will also need computers or laptops, internet facility, telephone, and office furniture (chairs, tables, and shelves) amongst others and all these can be gotten as fairly used.

Hire Employees

When it comes to hiring employees for a standard food kiosk business, you should make plans to hire a competent chief executive officer (you can occupy this position), manager, kitchen staff, attendants, drivers, and cleaners.

Launch the Business Proper

In recent times, no food kiosk business opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can go for a grand opening party.

The bottom line is that with a proper launching of the food kiosk business, you will officially inform people in your city that your food kiosk is open for business.

a. What Makes a Food Kiosk Business Successful?

• Choose a good location, good menu, and well-branded kiosk to launch the business
• Hire only competent, hardworking, and trustworthy staff
• Throw a party before officially opening the food kiosk business
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your food kiosk business
• Leverage on all available online and offline platforms to promote your food kiosk business

b. What Happens During a Typical Day at a Food Kiosk Business?

• The business is open for the day’s work
• The food kiosks are cleaned and ready for business
• Food and drinks are prepared
• Customer’s requests are taken and they are attended to
• Marketing/website upkeep
• Supply ordering
• The business is closed for the day.

c. What Skills and Experience Do You Need to Build a Food Kiosk Business?

• Good culinary skills
• Customer services skills
• Interpersonal skill
• Business management skills
• Work experience in a QSR (quick-service restaurant) kiosk business environment
• Experience in managing people
• Experience in business administration
• Experience in handling relevant software.

More on Food

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How to Start a Food Cart Business: a Step-by-Step Guide for Beginners & Entrepreneurs

Wondering how to start a food cart business?

The timing couldn’t be better: it seems that the street food craze is sweeping the world.

From bustling cities to small towns, food on wheels is a growing trend. And it’s not just drawing street food fans, it’s bringing in big bucks too: according to Intuit , the street-food business, including food trucks and mobile food carts, is a $2.7 billion industry that has seen a 12.4% growth in the last 5 years alone!

Traders are encouraged by the growing number of urban street markets, private events and street food festivals, while the entire trend is supported by the global rise of the “foodie” culture, making the public increasingly open to new taste experiences and quality cuisine.

Which begs the question:

What Makes Street Food So Popular?

From the entrepreneur’s perspective , street food comes with important benefits such as low start-up costs and mobility. Kiosks, food carts , trailers, and food trucks have a lower overhead than restaurants and can be moved if one location does not generate enough business.

For customers , street food is convenient and cost-friendly, which makes it attractive for basically everyone: locals and tourists, students and busy professionals, frugal singles and large families.

The most popular street foods?

There are the classics: hot dogs, hamburgers, ice cream and doughnuts.

Then there are those inspired by ethnic cuisines such as tacos, empanadas, sushi and crepes. The possibilities are endless and it’s up to you, the entrepreneur, to find the dishes and recipes that will set you apart from the rest and, most importantly, that will help you build a good reputation and a loyal customer base.

But, before you decide what foods you’re going to sell, you’ll have to consider:

The PROs and CONs of a Food Cart Business

There are many advantages to starting your own food cart business, which is why a lot of people choose to do just that. The PROs include:

• Low start-up costs
• Less risky than opening up a restaurant
• The ability to be your own boss
• The flexibility to work when and where you want
• Little restaurant experience required
• The growing popularity of the street food trend

But, as with all business endeavours, there are also CONs to examine. A food cart business is no walk in the park: there’s a lot of hard work to be done and you’ll only see significant profits after your business picks up.

The biggest CONs are:

• Being self-employed can be testing for some
• Long hours, early mornings and night shifts required
• Fierce competition
• There are many regulations and laws to comply with
• Seasonal reliance
• Finding a suitable location that you’re allowed to trade in
• Customer service can be challenging if you’re a solo-preneur

From our experience as food carts manufacturers , people are attracted by affordable start-up costs and by flexibility; at the same time, the most common complaints – at least in the initial phase – are long working hours and industry volatility in terms of trends and business opportunities.

However, if you are passionate about good food and you start with solid and well-researched plan, there is every chance you could make a roaring success of your food cart start-up.

How to Start a Mobile Food Cart Business? A Step-by-Step Guide

First step: market research.

Market research involves finding out the “who, what, where, why and when” of your business, and while it’s not the most exciting part of your endeavour, it’s certainly an essential one.

It can be risky and even silly to assume that you already know the answers to these questions and then get caught out later on.

Here’s what you need to address at this stage:

Operational

• Where will you set up your food cart business?
• When will you open to ensure the best business?
• How will the weather affect your trade?

Target Market

• Who are your customers? What is their demographic?
• Competition
• Is there any competition? What do they offer?

Locations & Business Opportunities

Finding a couple of great locations will play a major factor in your success and it depends on several key factors:

• Where you’re allowed to park by law
• Where the customers are
• The prime hours for each location

Some great places and opportunities to consider for trading are:

• Office parks
• The business district
• Shopping districts or malls
• Popular tourist locations
• Sports venues
• Parks and beaches
• Bus and train stations
• College campuses
• Festivals and events
• Conferences and conventions
• Private events (weddings, birthdays, etc)
• Corporate events

Most of these locations will require permits and/or owner agreements, so make sure to check with your local authorities & institutions beforehand.

When it comes to festivals, events, conferences and conventions the best thing to do is to get in touch with organizers and lease your space well in advance.

Determining Your Food Cart Business Legal Requirements

You’ve probably noticed that most How-To guides on this subject place sorting out the legal requirements at the bottom of their To-Do list.

And here’s why: the permits and licensing requirements for food cart businesses vary from country to country, state to state, and even city to city, so making a definitive list with everything you need is close to impossible.

Only your local Health Department can provide you with the information that applies in your case.

At this stage, you’ll address issues such as:

• The street food vending regulations in your city
• Licenses and permits required
• The types of food you’ll be selling and how they’re handled, stored, thawed, and cooked
• Commissary requirements (the requirement to operate from a licensed commercial kitchen)*
• The size, make and the equipment of your street food vehicle
• The vehicle’s fresh water and waste water holding capacity
• Safe food handling course requirement
• Hygiene policies
• Pre-approval inspection of the equipment

* Most municipalities don’t allow food vendors to operate a food cart business from a residential kitchen and they require the use of a commissary – a licensed and inspected commercial kitchen.

Vendors have to report to the commissary each day of operation to prepare the food that will be served from the cart and to clean the vehicle’s equipment at the end of the day.

If you are selling prepackaged foods, you are not considered a food handler and may have less stringent requirements than if you are actually preparing foods or even scooping ice cream.

But as long as food is unwrapped, you are typically considered to be a food handler and must meet specific regulations.

While your cart or truck manufacturer will not know the nuances of each city’s requirements, they can usually help you meet specific health standards.

For example, all of our food carts are manufactured using food-grade materials for countertops and other parts/areas where food may be stored and prepared.

In addition, we work closely with each of our clients to adapt the carts’ cooking & water systems so they will meet all the health and safety standards specific to the vendor’s area.

Getting all the trading, health and safety qualifications in order will not only allow you to operate legally (and avoid hefty fines), but it will also help enforce the public’s hard earned perception that that those running a street food business are doing their utmost to meet and surpass sanitary requirements.

Basically, your legal status and reputation are on the line.

In addition to the food service permits and health requirements, you may also need to apply for:

• Business license
• State sales tax permit
• Truck/cart registration

To sort these out, the city hall or the county clerk’s office will usually point you in the right direction.

Keep in mind that before you can hit the road, health inspectors will check your vehicle. Usually, they look for:

• Proof of ownership, proper identification and license (of the vehicle)
• Proof of District-issued Food Manager Identification Card
• Food-purchase record storage and record keeping
• That your depot, commissary or service support facility meets your vending unit operation needs
• Copy of license for the service support facility and/or a recent inspection report

Food vehicles are typically inspected at least once a year by a health department inspector, sometimes randomly.

The inspector checks to see how food is stored so that it does not spoil and that it is kept at the proper temperature. All food equipment as well as sinks and water supplies are checked.

Commercial kitchens and garages in which food vehicles are kept are also inspected frequently and can be given high fines if they do not meet health and fire codes.

Some have been shut down because of too many violations. Likewise, trucks and carts have lost their licenses over repeated violations.

Editor’s Note: if you want to learn more about what it takes to launch a business, from a more general perspective, here’s a great resource to get you started: How To Start A Business: A Complete Playbook

Choosing Your Street Food Business Platform/Vehicle

Mobile street food businesses come in a variety of shapes and sizes, and deciding which is the right one for you depends on your:

• Start-up budget
• Time commitment
• Vision and the ability to fulfill it
• Experience at running a business
• Target demographic

Your options are: food stands, food carts , concession trailers and food trucks. Each of them has its own unique benefits as well as some disadvantages:

Food Stands

Food stands are essentially booths or stalls that are either temporary or mobile, and are used to sell everything from quick snacks such as bagels, pretzels and ice cream, to more elaborate meals.

Most food stands are usually operated indoors and they are an excellent choice in areas where outdoor selling is limited by cold or unpleasant weather.

Pros: low start-up and running costs, flexibility. Cons:  limited trading areas, limited inventory.

Mobile Food Carts

Pros: affordable, easy to customize, easy to move between locations (they can be pulled by a bicycle/car or pushed by hand), easy to park, easy to maintain, suitable for both indoor and outdoor use, may require less licensing than a food truck. Cons: not too much space for preparing elaborate dishes.

Concession Trailers

Same as food carts, concession trailers have been around for a long time and are often found at fairs, carnivals and sporting events.

Pros: low overhead costs compared to food trucks, more space for cooking. Cons: more difficult to move between locations, require bigger parking space both on/off-duty, involve higher operating costs.

Food Trucks

We believe food carts are the best choice, especially for first-time entrepreneurs. Their size, mobility and low running costs make them ideal for starting a profitable food cart business with the potential to grow and expand at a rapid pace.

Are Food Carts Profitable?

A food cart business can be very lucrative right from the start; however, this depends on many factors such as location, footfall, weather, product type etc.

According to our customers, if you can secure a good location for your business, you can expect between 100 to 400 customers per day (during weekends, festivals and public events), bringing in anywhere from $500 to $3,000 daily.

Choosing Your Concept, Menu & Suppliers

Whether they’re food carts , concession trailers or food trucks, most successful street food businesses out there have themes or concepts that are consistently reflected in all their elements: exterior design, branding, menus and recipes.

Your concept should be a means of distinguishing you from your competition and building your niche market. And, if you get it right, it can even draw media attention to your business.

This brings us to menu planning. Choosing what kind of food you’ll prepare and sell can be a fun task, and if you look at the carts, trailers and trucks operating on the streets, you’ll find that almost anything edible can be served as street food.

But there are a lot of factors to consider when it comes to menu planning, such as:

• What foods do you know how to cook?
• What foods do you enjoy cooking?
• What are the most popular foods in your area?
• What foods can you prepare relatively fast, repeatedly and without difficulty?
• What foods could your customers take with them easily?
• What foods have a good profit margin?
• What times of day will you be open for business?
• What are you going to specialize in?
• How many items will your menu have?
• Where are you going to get the ingredients from?

After deciding on the type of food you’re going to sell, it’s time to start working on recipes and experiment with various ingredients.

Once you’ve found a few favourites, test them on your friends and family first. Don’t be afraid or dismissive of criticism: it’s better to receive it from them.

The bottom line is, don’t start out with foods you have not thoroughly tested. This means you need to perfect each recipe to be sure it has the following qualities:

• It tastes consistently good
• It’s easy to make repeatedly in large quantities.
• It’s easy to serve
• It’s easy to store & carry

Next in line is figuring out your sourcing – where will you buy your ingredients from?

Sourcing your food can be an important factor in planning your purchases, schedule and menu items.

Common sources include wholesale food distributors, food manufacturers, local and regional suppliers, green markets and farmers markets.

Determining the right quantities is another matter that you’ll need to deal with, initially by trial and error. If you have the time, spend a couple of hours observing the street food vendors in your area. How many customers do they have per hour? When’s their busiest period? This will help you estimate a potential sales volume, which you can use to draft your shopping list.

Pay special attention to foods and ingredients that lose their freshness quickly; learn which are the items you can safely keep throughout the day and how many of them you can sell before they go bad.

Creating Your Food Cart Business Plan

Despite the low start-up costs involved, jumping in to street food without any kind of plan is a sure-fire recipe for disaster. The space is extremely competitive, and you need to have a very clear idea of the niche you plan to fill before taking the plunge.

Writing a business plan isn’t a complicated job and it doesn’t have to be very long. Keep it concise, to the point and ensure that you cover each of the following topics:

• Your business’s name
• Business management: who’s going to be in charge?
• Your mission statement: in one sentence, summarize the aim of your street food business.
• Your vehicle: are you going to use a stall, a cart, a trailer or a truck?
• Start-up costs: what do you need to buy to get started? What fees to you need to pay in advance?
• The daily operational costs: how much will you spend on ingredients and what are the overhead costs on a weekly or monthly basis?
• Funding and financial projections; where do you plan to get the money from to start the business and what are your projected profits/losses for the next month, year, 2 years etc? How will you maintain the cash-flow?
• Your schedule: will you work on the business full-time or alongside your day job?
• What’s your main competition and how will you differentiate yourself from it?
• What is your marketing strategy?
• Do you have the logistics in place to deal with delivery and customer service?

If you plan to focus on events, your food cart business plan should include a clear targeting strategy. Pitch fees will vary widely, and there are a whole host of other variables to take into account including total attendance, other traders present, and the demographic of customer that will attend.

A good idea would be to create a spreadsheet with all the events and street food opportunities in your area. The amount of options available could seem daunting in the beginning, so start by thinking about what kind of event or environment you would expect to see a street food business similar to yours.

The next step would be to attend a few events yourself, taking note of the businesses that appear to be doing well and why.

As a general guide, generic fast-food businesses that focus on sales volume fare well at large music festivals and other events where the food is incidental to the main experience, whilst high-end street food traders perform better at events in which the customer will be searching for a new taste experience.

However, all the preparation in the world can’t account for the unexpected, and you will find some events simply fail to produce the expected revenue.

Your business plan should account for this, and you should always have enough spare cash in reserve to act as a safety net when you run up against the worst case scenario

Your approach to branding and marketing is a vital part of your business plan. A strong brand will help you stand out from the crowd, which is important for attracting customers as well as for securing spots at venues.

Remember: you are often selling a lifestyle with street food, so your brand should have a good slogan and a clear identity which reflects this.

Social media should obviously be central to your marketing plan and a strong Facebook and Instagram presence will help you raise your profile and create an army of online followers who you can spread your message to.

Regularly update your profiles with good quality photos as they generate a lot of interest and always display your social media handles so your customers /potential customers can connect with you

Estimating Costs: How Much Does It Cost to Start and Run a Food Cart Business?

There’s no set formula for determining how much starting a street food business is going to cost you since the niche is very broad and there are too many possibilities.

But even so, if you were to estimate, here’s a general expense breakdown:

Food Cart Business

• $3,000 – $5000 on a fully equipped food cart
• $500 – $700 on your ingredients & initial food stock,
• $400 – $ 600 on permits and registrations,
• $500 – upwards on marketing,
• $500 for the first month to park and clean the cart
• $500 in other miscellaneous costs

For comparison purposes, here are the estimates for a food truck business:

• $50,000 – $75,000 on a retrofitted food truck
• $1,000 – $1,500on initial ingredients
• $2,000 on permits and licenses,
• $2,000 for the first month of a commercial kitchen rental
• $500 for the first month of parking and maintaining the truck
• $1,800 on kitchen supplies
• $3,000 on marketing and promotion
• $2,000 on packaging
• $500 in miscellaneous costs

Huge difference, right? Regardless of your choice, you need to do the math before spending any money so that you do not run out before you get started.

Final Words of Advice

Speaking with our customers about their businesses, we’ve learnt that a background in catering or hospitality isn’t necessary to succeed – indeed, a lot of successful food cart businesses were founded by people with no prior experience of serving food.

Their biggest allies? Great food, flexibility – the ability to pivot according to the market’s trends and demands, marketing – a well-thought strategy for promoting their business across multiple channels, and outstanding customer service.

Do you have any questions concerning our food carts ? Contact us and we’ll do our best to help you out!

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Coffee Kiosk Business Plan

Start your own coffee kiosk business plan

The Daily Perc

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

There are many different kinds of coffees and caffeinated specialty drinks that go along with the snacks that we serve. Some people like dark bold coffee, some people like sweet weak coffee. Some prefer green tea. People have traveled the globe and experienced lots of different cuisines so it’s easy to figure out what they like and what they don’t. We offer something for everyone.

The Daily Perc offers its patrons the finest hot and cold beverages, specializing in specialty coffees, blended teas, and other custom drinks. In addition, TDP will offer soft drinks, fresh-baked pastries, and other confections. Seasonally, TDP will add beverages such as hot apple cider, hot chocolate, frozen coffees, and more.

The United States is a very mobile society. With the introduction of the automobile, we became a nation that thrived on the further freedom of going where we wanted when we wanted. It has only gotten worse. There are over 250 million men, women, and children in America, half of whom are too old, too young, or too poor to drive an automobile. Yet, there are more licensed vehicles in the country than people. And that mobility has created a unique need in our society.

Our market is made up of consumers who have busy schedules, a desire for quality, and disposable income. As much as they would like the opportunity to sit in an upscale coffee house and sip a uniquely blended coffee beverage and read the morning paper, they don’t have the time. However, they still have the desire for the uniquely blended beverage as they hurry through their busy lives.

Competition

There are four general competitors in The Daily Perc’s drive-thru market. They are the national specialty beverage chains, such as Starbucks and Panera, local coffee houses–or cafes–with an established clientele and a quality product, fast food restaurants, and convenience stores. There is a dramatic distinction among the patrons of each of these outlets.

Patrons to a Starbucks, or to one of the local cafes, are looking for the “experience” of the coffee house. They want the ability to “design” their coffee, smell the fresh pastry, listen to the soothing Italian music, and read the local paper or visit with an acquaintance. It is a relaxing, slow paced environment.

Patrons of the fast food restaurants or the convenience stores are just the opposite. They have no time for idle chatter and are willing to overpay for whatever beverage the machine can spit out, as long as it’s quick. They pay for their gas and they are back on the road to work. Although they have the desire and good taste to know good from bad, time is more valuable to them.

Competitors to the Mobile Cafes on campuses would include fast food restaurants–assuming they are close enough to the consumer that they can get there and back in the minimal allotted time, vending machines, and company or school cafeterias. The consumers in this environment are looking for a quick, convenient, fairly priced, quality refreshment that will allow them to purchase the product and return to work, class, or other activity.

Competitors to the Mobile Cafes at events such as festivals and fairs would include all the other vendors who are licensed to sell refreshments. Attendees to such events expect to pay a premium price for a quality product.

Expectations

The Daily Perc’s financial picture is quite promising. Since TDP is operating a cash business, the initial cost is significantly less than many start-ups these days. The process is labor intensive and TDP recognizes that a higher level of talent is required. The financial investment in its employees will be one of the greatest differentiators between it and TDP’s competition. For the purpose of this pro-forma plan, the facilities and equipment are financed. These items are capital expenditures and will be available for financing. There will be a minimum of inventory on hand so as to keep the product fresh and to take advantage of price drops, when and if they should occur.

The Daily Perc anticipates the initial combination of investments and long-term financing to carry it without the need for any additional equity or debt investment, beyond the purchase of equipment or facilities. This will mean growing a bit more slowly than might be otherwise possible, but it will be a solid, financially sound growth based on customer request and product demand.

Financial Highlights by Year

Financing needed.

Planned Investment

Partner 1 $20,000

Partner 2 $20,000

Partner 3 $20,000

Partner 4 $20,000

Partner 5 $20,000

Partner 6 $20,000

Partner 7 $20,200

Partner 8 $20,250

Partner 9 $20,250

Partner 10 $21,250

Totaling $221,950

Problem & Solution

Problem worth solving.

There are many different kinds of coffees and caffeinated specialty drinks that go along with the snacks that we serve. Some people like dark bold coffee, some people like sweet weak coffee. Some prefer green tea. People have traveled the globe and experienced lots of different cuisine so its easy to figure out what they like and what they don’t. We offer something for everyone. 

Our Solution

The Daily Perc is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order from a trained Barista their choice of a custom blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a high quality option to the fast-food, gas station, and institutional coffee.

Target Market

Market size & segments.

The Daily Perc will focus on two markets:

The Daily Commuter – someone traveling to or from work, out shopping, delivering goods or services, or just out for a drive. The Captive Consumer – someone who is in a restricted environment that does not allow convenient departure and return while searching for refreshments, or where refreshments stands are an integral part of the environment. 4.1 Market Segmentation

The Daily Perc will focus on two different market segments: Commuters and Captive Consumers. To access both of these markets, TDP has two different delivery systems. For the commuters, TDP has the Drive-thru coffee house. For the captive consumer, TDP has the Mobile Cafe.

Commuters are defined as any one or more individuals in a motorized vehicle traveling from point "A" to point "B." The Daily Perc’s greatest concentration will be on commuters heading to or from work, or those out on their lunch break.

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The following chart and table reflect the potential numbers of venues available for the Mobile Cafes and what growth could be expected in those markets over the next five years. For a conservative estimate of the number of Captive Consumers this represents, multiply the total number of venues in the year by 1,000. As an example, in the first year, The Daily Perc is showing that there is a total of 2,582 venues at which we might position a Mobile Cafe. That would equate to a Captive Consumer potential of 2,582,000.

Similarly, there are well over 2,500,000 commuters in the metropolitan area, as well as visitors, vacationers, and others. It can also be assumed that these commuters do not make only one purchase in a day, but in many cases, two and even three beverage purchases.

The chart reflects college and high school campuses, special events, hospital campuses, and various charitable organizations. A segment that is not reflected in the chart (since it would skew the chart so greatly) is the number of corporate campuses in the metropolitan area. There are over 1,700 corporate facilities that house more than 500 employees, giving us an additional 1,700,000 prospective customers, or a total of 2,582 locations at which we could place a Mobile Cafe.

Current Alternatives

When measuring head-to-head, direct competitors, we have found that there are none in the metropolitan area. The Daily Perc will be the first double-sided, drive-thru coffee house in the metropolitan area. However, there is still significant competition from traditional coffee houses and other retailers.

National Chains: Starbucks, the national leader, had revenues in fiscal year 2000 of $2.2 billion. That is an increase of 32% over fiscal year. Starbucks plans to increase revenues to over $6.6 billion from 10,000 retail outlets over the next 5 years 

Panera had revenues of $151 million from corporate owned stores and $350 million from franchised locations last year. This fiscal year revenue was an increase in 28.9% on a per store basis.

The Daily Perc believes it has a significant competitive advantage over these chains because of the following benefits:

• Drive-thru Service
• More Substantial Customer Service
• Community Benefit
• Mobile Cafes
• Higher Product Quality

Local Cafes: The toughest competitor for The Daily Perc is the established locally owned cafe. TDP knows the quality and pride that the local cafe has in the product purchase by their customers. Any local cafe has a customer base that is dedicated and highly educated. The quality of beverages served at an established cafe will surpass any of the regional or national chains.

The competitive edge The Daily Perc has on the local cafes is based on the attributes of:

• Supply Discounts
• Mobile Cafe
• Consistent Menu
• Quality Product

Drive-thru Coffee Houses: There is not a drive-thru specialty beverage retailer with significant market presence in the central United States. The only company with similar depth to that of The Daily Perc is Quikava, a wholly owned subsidiary of Chock Full ‘o Nuts. However, Quikava has limited its corporate footprint to the East Coast and the Great Lakes Region.

In the drive-thru specialty beverage market, The Daily Perc has a competitive edge over the smaller retailers, and even Quikava, due to:

• Valued Image
• Greater Product Selection

Fast Food and Convenience Stores: These are two industries where The Daily Perc will experience a certain level of competition. The national fast food chains and national convenience store chains already serve coffee, soda, and some breakfast foods. The national fast food chains obviously know the benefits and value to customers of drive-thru. TDP knows that within the specialty coffee and tea market, the quality of the products sold will be much greater than what can currently be purchased at fast food and convenience stores. The addition of domestic soda sales for these stores is a large part of revenue. TDP knows the quality of our products, along with the addition of domestic soda and the ease of drive-thru, gives it a competitive edge over fast food and convenience stores.

Other competition: The Daily Perc knows that once it has entered the market and established a presence, others will try to follow. However, TDP believes that the corporate missions and even the organizational design will be imitated, but never duplicated. TDP will constantly evaluate its products, locations, service, and corporate missions to ensure that it remains a leader in the specialty beverage industry.

Our Advantages

The Daily Perc will penetrate the commuter and captive consumer markets by deploying Drive-thru facilities and Mobile Cafes in the most logical and accessible locations. The Drive-thrus are designed to handle two-sided traffic and dispense customer-designed, specially ordered cups of specialty beverages in less time than required for a visit to the locally owned cafe or one of the national chains.

The Daily Perc has identified its market as busy, mobile people, whose time is already at a premium, but desire a refreshing, high-quality beverage or baked item while commuting to or from work or school.

In addition to providing a quality product and an extensive menu of delicious items, to ensure customer awareness and loyalty, as well as positive public and media support, The Daily Perc could be donating up to 7.5% of revenue from each cup sold in individual Drive-thrus to the charities of the customers’ choice.

Keys to Success

There are four keys to success in this business, three of which are virtually the same as any food service business. It is our fourth key–the Community Mission–that will give us that extra measure of respect in the public eye.

• The greatest locations – visibility, high traffic pattern, convenient access.
• The best products – freshest coffee beans, cleanest equipment, premium serving containers, consistent flavor.
• The friendliest servers – cheerful, skilled, professional, articulate.
• The finest reputation – word-of-mouth advertising, promotion of our community mission of charitable giving.

Marketing & Sales

Marketing plan.

Marketing Strategy

First and foremost, The Daily Perc will be placing its Drive-thru facilities in locations of very high visibility and great ease of access. They will be located on high traffic commuter routes and close to shopping facilities in order to catch customers going to or from work, or while they are out for lunch, or on a shopping expedition. The Drive-thrus are unique and eye-catching, which will be a branding feature of its own.

The Daily Perc will be implementing a low-cost advertising/promotion campaign which could involve drive-time radio, but not much more.

The Daily Perc will rely on building relationships with schools, charities, and corporations to provide significant free publicity because of its community support program. By giving charitable contributions to these institutions, they will get the word out to their students/faculty/employees/partners about TDP. Word of mouth has always proven to be the greatest advertising program a company can implement. In addition, the media will be more than willing to promote the charitable aspects of TDP and provide the opportunity for more exposure every time TDP writes a check to another organization.

Promotion Strategy

• Public relations services at $1,000 per month for the next year intended to generate awareness of editors and product information insertions, reviews, etc. It is anticipated that the school fundraising program will generate a fair amount of publicity on its own and will, perhaps, minimize–or even eliminate–the need for a publicist.
• Advertising at $1,000 per month concentrating on drive time radio. The Daily Perc will experiment with different stations, keeping careful track of results. As with the school fundraising program, TDP expects the facilities and signage to be a substantial portion of our advertising. However, in the start-up phase, TDP needs to let people know where to look for the facilities.

Marketing Programs

Distinctive Logo: "Papo" is a very happy and conspicuous sun. The sun is one of infinite mental pictures. The sun touches every human being every day. Obviously, TDP wants to touch every customer every day. That is why the use of the sun lends itself to being the corporate identifier. Papo is already an awarding winning logo. Papo won in the New Artist Category of the 2001 Not Just Another Art Director’s Club (NJAADC).

Distinctive Buildings: TDP is using diner style buildings for its Drive-thru facilities. TDP has worked closely with the manufacturer to make the building distinctive, so that it is easy to recognize, and functional.

The Fund-raising and Catering Trailer: The Mobile Cafe will be a key marketing tool. The similarities between the Mobile Cafes and the Drive-thru facilities will be unmistakable. The exposure these units will provide cannot be measured in dollars. The Daily Perc will negotiate visits with the Mobile Units at schools, hospitals, corporations and other entities. In the case of schools and certain corporations, a portion of all sales made while on their campus could go to a program of their choice. The organization would promote its presence to their constituency and encourage them to frequent the Drive-thru establishments so that their charitable cause is nurtured. This will give those patrons an opportunity to taste the products and become a regular customer of the Drive-thru facilities. The Mobile Cafes will also be appearing at community events such as fairs, festivals, and other charitable events.

Advertising and Promotion:

We will be using Social Media to help create and promote our brand.  Twitter tweets and retweets will be used to make sure we have a conversation with our customers. It will also be used to let them communicate directly with us. Facebook page views and promotions of our charitable enterprises will be used to get people talking about us and wanting to stop by and try our unique coffee. Everyone appreciates a good cause. 

In the first year, The Daily Perc plans to spend moderately on advertising and promotion, with the program beginning in September, after the opening of the first Drive-thru. This would not be considered a serious advertising budget for any business, but TDP feels the exposure will come from publicity and promotion, so most of the funds will be spent on a good publicist who will get the word out about the charitable contribution program and how it works in conjunction with the website. TDP also believes that word-of-mouth advertising and free beverage coupons will be better ways to drive people to the first and second locations.

In the second year, The Daily Perc is increasing the budget, since it will need to promote several locations, with particular emphasis on announcing these openings and all the other locations. TDP will continue to use publicity as a key component of the marketing program since TDP could be contributing over $70,000 to local schools and charities.

In the third year, The Daily Perc will double its advertising and promotion budget, with the majority of the advertising budget being spent on drive time radio. As in the previous years, TDP will get substantial publicity from the donation of nearly $200,000 to local schools and charities.

There will be several sales strategies put into place, including posting specials on high-profit items at the drive-up window. The Baristas will also hand out free drink coupons to those who have purchased a certain number of cups or something similar. TDP will also develop window sales techniques such as the Baristas asking if the customer would like a fresh-baked item with their coffee.

Locations & Facilities

The Daily Perc will open its first drive-thru facility on Manchester Road in the Colonial Square Shopping Center. Twelve more drive-thru facilities will be placed throughout the metropolitan area over the next three years. The drive-thru in the Colonial Square Shopping Center will serve as the commissary for the first mobile unit.

The demographic and physical requirements for a Drive-thru location are:

• Traffic of 40,000+ on the store side.
• Visible from the roadway.
• Easy entry with light if less than 30,000 cars.
• Established retail shops in the area.

The Daily Perc’s delivery system is based on its technology. TDP is using state-of-the-art, two-sided, Drive-thru facilities to provide convenience and efficiency for its clientele. An architectural exterior diagram of the Drive Thru building can be found on the following page (removed from this sample plan).

The Daily Perc has also designed state-of-the-art Mobile Cafes that will be deployed from time to time on high school and college campuses, corporate campuses, and at special events.

Milestones & Metrics

Milestones table, key metrics.

• Sales, Gross margin, profits
• Average sales per day
• Average units per day
• Facebook likes
• Twitter follows
• Average unit prices for main sales lines

Ownership & Structure

The Daily Perc is a Limited Liability Corporation. All membership shares are currently owned by Bart and Teresa Fisher, with the intent of using a portion of the shares to raise capital.

The organization will be a relatively flat one since the majority of personnel are involved in production and there will be a relatively low headcount in management. 

Management Team

The Daily Perc is a relatively flat organization. Overhead for management will be kept to a minimum and all senior managers will be "hands-on" workers. There is no intention of having a top-heavy organization that drains profits and complicates decisions.

The Daily Perc has selected Mr. Barton Fisher to perform the duties of the chief operating officer. Bart has a highly entrepreneurial spirit and has already started a company from scratch (NetCom Services, Inc.) that ran in the black within three months of inception, and paid off all initial debt within six months. Upon leaving NSI in April 2001, the company had again paid off all debt and was running a profit monthly. Combine his experience, leadership, and desire with three years of research in specialty drinks and drive-thru service, and TDP knows that Bart is the individual who will get the company out of the gate and up to full speed for a long time to come.

Mr. Tony Guy has been selected to perform the duties of corporate events coordinator on a part time basis. Mr. Guy has over five years in the business-to-business sales realm. Last year he was responsible for over $250,000 in sales of promotional material to corporate and educational clients.

Mr. Chuck McNulty has been selected to fulfill the position of warehouse/trailer manager. Chuck has been working for Nabisco, Inc. as a service representative for over ten years. His experience in account services, merchandising, and inventory control is a welcome addition to The Daily Perc team. Chuck will use his knowledge in conjunction with the rest of the team to establish inventory and warehouse policies. The warehouse manager is responsible for handling the inventory of all products sold by The Daily Perc. Some merchandising experience is a welcome addition. Training in the First In First Out (FIFO) style of inventory control is a requirement. Also, knowledge of ergonomics and health issues would be important. Chuck’s domain will be the headquarters, the trailers, and the drive-thrus–ensuring that minimum and maximum inventories are maintained. Working with the mobile and drive-thru Baristas will be integral to his task as well.

Management Team Gaps

The Daily Perc knows that it is going to require several quality-management team members over the next three years, beginning with a district manager for every four Drive-thrus. This person will oversee the quality of the product, the training of the Baristas, the inventory management, and customer satisfaction. Ideally, as The Daily Perc grows, it will be able to promote from within for this position. This individual will be responsible for the operation of up to four drive-thrus under his/her management. They will be required to visit between locations and possibly even join administrative personnel on training or marketing travel. Clearly, as the need arises, these individuals will ideally be selected from the Mobile Cafe or Drive-Thru team.

By the beginning of the third year, The Daily Perc will hire three key senior managers. They are as follows: a chief financial officer, a chief information officer, and a director of marketing. The role of each of these individuals will be discussed in subsequent sections of this plan.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

• The Daily Perc assumes a slow-growth economy, without a major recession.
• The Daily Perc assumes of course that there are no unforeseen changes in public health perceptions of its general products.
• The Daily Perc assumes access to equity capital and financing sufficient to maintain its financial plan as shown in the tables.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Start-up Expenses

Legal $3,500

Office Equipment $4,950

Land Lease (2 month) $7,200

Vehicle Finance (2 months) $3,700

Website Preliminary Development & Hosting $5,600

Identity/Logos/Stationary$ 4,000

Other $5,000

Total Expenses $33,950

Sources of Funds

Projected profit & loss, projected balance sheet, projected cash flow statement.

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Home » Sample Business Plans » Wholesale & Retail

How to Write a Mall Kiosk Business Plan [Sample Template]

Are you about starting a mall kiosk company? If YES, here is a complete sample mall kiosk business plan template & feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a mall kiosk business. We also took it further by analyzing and drafting a sample mall kiosk business marketing plan template backed up by actionable guerrilla marketing ideas for mall kiosks. So let’s proceed to the business planning section.

Why Start a Mall Kiosk Business?

Mall kiosks are small stations usually placed in the center aisles of indoor malls, but during warm and dry climates, they can also be found in outdoor malls. These kiosks are not meant for all types of merchandise, but they avail themselves to impulse buying of small novelty items, jewelry, and accessories.

They also are used for seasonal merchandise, sometimes as promotional stations for larger retailers. The cost of buying a kiosk can be relatively low, but most malls demand long-term leases that can require upwards of $100,000 over the life of the lease.

Some malls require a contract that promises them a percentage of your sales in addition to the cost of the lease. The cost of the merchandise you sell will vary with the items you want to sell. You can also choose to buy or lease a kiosk. Used ones may be available at considerable savings, but be sure the used kiosk is free of problems. Leasing is usually for the short-term or for seasonal use, but you may save money on the long run if you buy a kiosk.

A kiosk should be staffed by at least two people so that more people can be helped at a time. Note that with two people, you also have coverage for lunches and bathroom breaks. With only one person, you will need a way to secure the goods when the staffer needs to be away from the kiosk for a few minutes. But no matter how you decide to start and run your Kiosk, be sure you have a business plan to direct your every move.

A Sample Mall Kiosk Business Plan Template

1. industry overview.

According to industry data, the Mall Carts & Kiosks industry over the past five years has grown by 2.7 percent to reach a revenue of $12bn in 2018. In the same timeframe, the number of businesses has grown by 3.0 percent and the number of employees has grown by 3.8 percent.

Reports have it that the Mall Carts and Kiosks industry has  also within the past five years pushed through difficult conditions. Dropping mall traffic and growing external competition have threatened operators, which rely primarily on impulse purchases.

Even with the strong consumer spending and more aggressive tactics by shopping mall owners to earn revenue from underutilized spaces, the industry strived to maintain sales during the period. Mall owners, battling reducing traffic due to changing consumer-shopping patterns, have tried to attract cart and kiosk operators with attractive lease terms and more prominent spaces.

To adjust to these difficulties, many operators adjusted their Business model to add service offerings as a new revenue stream.

The Mall Cart and Kiosk industry that was once fledgling and composed of only small, simple carts has expanded to include complex kiosks called retail merchandising units (RMUs), and large freestanding kiosks that include electrical outlets for product display through television and lighting, tablets, and other turnkey solutions.

Globally, the retail kiosk industry has taken off. Mall traffic throughout Europe and the Middle East continues to grow, and shoppers are “voting with their feet” for unique experiences at retail centers.

In North America, kiosk-generated revenue is expected to hit $4.4 billion by 2024, an annual growth rate of a whopping 6.1 percent. In fact, kiosks can now account for over 10 percent of a mall’s revenue. Malls are innovatively responding to these changes.

Once a place for the distribution and storing of goods, they are now a place for great experiences. With plenty of franchise options out there, and short-term lease commitments, it is the perfect time for entrepreneurs to start their own kiosk business without the need to invest a ton of money upfront.

2. Executive Summary

Prime Kings is a Limited Liability Company , a manufacturer, innovator and consumer brand of mobile accessories based in Manhattan, New York City, USA. This company was started by two high school friends, Martin Thomas and Denis Castle.

This business plan provides for the opening of a Prime Kings full service mall kiosk in Hudson Yards. Prime Kings will sell and professionally install an extremely diverse set of custom made mobile protection accessories.

Our goal is to challenge the status quo of the mall kiosk industry by selling high quality products, and backing them with lifetime guarantees and customer focused service. Prime Kings will be completely financed by equity capital provided by the two founders.

We believe that we will pass our break-even point within the first year. Conservative projections based on sales over the next three years yielded an annual revenue of $750,000 by Year 3. The company expects its cash account to remain healthy.

We strongly believe that Hudson Yards is an ideal location for our business. It boasts of an unparalleled location that offers the high visibility and heavy foot traffic necessary to support our enterprise. Prime Kings has created and maintained a proven business model that thrives in the mall environment, with more than 12 locations successfully operating globally, since 2012.

We believe that our entire business model is built around driving traffic to our Hudson Yards with corporate based marketing. The unique products we plan to sell protect not just the screen, but the entire device including back, sides and front for invisible, bulk free protection. We also protect everything from watches, smartphones and tablets to laptops and game controllers.

Due to our services and products, everyone in the mall is a potential customer for multiple sales. ​We not just sell our products; we back our products with a lifetime guarantee. At our kiosks, customers can count on a professional service handled by specially trained knowledgeable staff. Also, all our products come with quality US manufacturing in mind, and this value is a huge part of every decision made.

We believe that our personal approach to service gives the customer value that they cannot get anywhere else. Our award-winning RapidCut system allows us to easily manufacture Prime Kings products for virtually every handheld electronic device on the market within seconds, right at the kiosk, resulting in 35 percent more sales than our competitors.

3. Our Products and Services

All our products come with quality US manufacturing, and this core value is still a part of every decision we make. Our products are designed, sourced, manufactured and shipped in the USA, from our HQ in Manhattan, NY. We also professionally install all of our products for the customer, providing the best possible experience not available online or in big box retailers.

Our personal approach gives the customer value that they cannot get anywhere else. Our Products at Prime Kings also include:

• Clear Coat Original​ is a patented ultra-clear protective film that wraps around the entire device without adding to the bulk, featuring military grade scratch protection, HD clarity and self-healing technology.
• Clear Coat Matte​ features all characteristics of Clear Coat Original with added anti­glare and anti-fingerprint technology.
• Fusion impact screen protector, which is one of the products with patented TriACTIVE™ technology, built to protect from impact.
• Style Skins ​add style & protection without adding bulk. Choose from variety of options depending on your personality — whether adding a splash of color, glitter and fun or texture, luxury and style to your favorite gadget.

4. Our Mission and Vision Statement

• Our vision at Prime Kings is to establish a phone accessories Kiosk whose primary goal is to exceed customer’s expectations.
• Our mission at Prime Kings is to make innovative accessories that will protect and maintain the beauty of mobile phones. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall in to place.

Our Business Structure

Prime Kings in Hudson Yards will be led by a team of professionals. Our plan is to strive every day to create an environment and structure that encourages productivity and respect for customers and employees. We also plan to hire workers that are very qualified, truthful, customer centric, good communication skills and are open to help us build a business that can compete in the industry. We plan to employ qualified and competent hands to occupy the following offices;

Chief Executive Officer

Managing Director

Admin and HR manager

Marketing and Sales Manager

• Sales representatives

5. Job Roles and Responsibilities

• He will be tasked with providing work direction for the business
• Charged with building, communicating, and implementing the vision, mission, and direction of the business – which also includes leading the achievement and implementation of the all the business strategy.
• Responsible for fixing prices and signing business deals for the business
• In charge of employment
• Tasked with paying workers salary
• Responsible for Signing checks and documents for and on behalf of the business
• Also Evaluates the success of the business
• In charge for managing the daily activities in the company
• Makes sure that the facility is in very good shape and conducive enough for customers
• Connects with third – party providers (vendors)
• Tasked with supervising and training new staff members
• Reports to the Chief Executive Officer
• Settle all Customers complains and enquiries
• Any other duty as assigned by the CEO
• Tasked with overseeing the running of HR and administrative tasks for the company
• Monitors office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• State job positions for recruitment and managing interviewing process
• Organize induction for new team members
• Tasked with training, evaluation and assessment of employees
• Tasked with arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.
• Oversee external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Creates demographic information and analyze the volumes of transactional data generated by customer purchases
• Understand, prioritizes, and reaches out to new partners, and business opportunities et al
• Understand development opportunities; follows up on development leads and contacts
• In charge for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Create, executes and evaluates new plans for expanding increase sales
• Keep all customer contact and information
• Represents the company in strategic meetings
• Aid to increase sales and growth for the business

Sales Representatives

• Quickly attends to customers in a friendly and professional manner
• Explain all available products services to customers
• Takes care of any other duty as assigned by the Chief Operating officer / managing director
• Tasked with cleaning the restaurant facility at all times
• Make sure the toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the manager.

6. SWOT Analysis

Our plan at Prime Kings is to focus on our target markets that will provide us with the greatest market penetration. We also plan to offer products and service packages that are priced appropriately for each segment. We have analyzed our business and we have ensured that we are prepared for anything.

We employed the services of a renowned Consulting firm to aid with our SWOT Analysis. Outlined below are the results presented to us at Prime Kings:

• We provide excellent customer service
• We plan to grow and maintain a referral network of customers
• Respond rapidly to customer problems with product or plan
• The industry has slowed down financially over the past three years with the economic downturn
• Business hours are limited for a retail establishment (Monday through Friday 9:00 a.m. to 6:00 p.m.)

Opportunities

The majority of products supplied by the Mall Kiosks industry are discretionary items. Therefore, the growth in household disposable income increases the propensity for consumers to purchase these goods, leading to growth in demand. Per capita disposable income is expected to increase through 2018 to 2019, creating a potential opportunity for the industry.

We at Prime Kings understand that E-commerce retailers offer substitute industry products, sometimes at heavily discounted prices. Products available online through e-commerce retailers are normally more convenient to buy, especially due to improved smartphone technology and next-day delivery services.

Hence, as more consumers visit online retailers for their shopping needs, demand for kiosk and cart establishments will fall. E-commerce sales are expected to increase in 2019, creating a potential threat to the industry.

7. MARKET ANALYSIS

• Market Trend

According to the recent expansion of the global smartphone market, the accompanying accessories market is growing at an accelerating rate. While new mobile devices are being released at a blistering pace, huge varieties of older models still remain in circulation.

Until now, it was impossible to offer everything, from the old BlackBerry Curve to the latest Samsung Galaxy S7 Edge, which resulted in missed sales and unsatisfied customers walking away unhappy ­ especially in small footprint environments.

But with our new innovative, award winning on demand system at Prime Kings, RapidCut makes all of this a thing of the past. Our RapidCut system completely deletes inventory, enabling our kiosks to produce any one of our 11,000+ products on demand at the time of sale.

Industry Data has it that the market potential for cellular accessories is massive, with global revenues reaching US$81.5 billion in 2015. Prime Kings’ entire focus lies in specialty retail, with our growing global network of mall kiosks.

We believe that any mobile device user walking in a mall is our potential customer. But even with huge mass appeal, our products solve very specific problems. The biggest segment of our customers are people who want to keep their gadget’s original design without hiding it in a bulky case.

Prime Kings will provide solutions to keep mobile devices invisibly protected from all sides and look new without unnecessary bulk. Even for people who have cases and take them off occasionally, Prime Kings provides an invisible layer of protection from scratches underneath the cases. People who are in need of extra screen protection can get our patented impact screen protector, Fusion, which works great with any case or a bumper.

Note that unlike our competitors who sell commodity products made in China utilizing off-the-shelf components and inexpensive raw materials, we make use of premium materials and proprietary technology to create our one-of-a-kind products.

Traditionally, Prime Kings repeat customers account for more than 25 percent of our sales and guarantee our long – term sales growth. Every time they get a new device, they can count on us to protect it with our products.

8. Our Target Market

It is very important to state that the market for mobile phones and their accessories is very fragmented, crowded and competitive. Among these, there are only a few large firms that serve the entire city of New York and its surroundings.

The remaining are small firms that sell from kiosks in the surrounding malls. We at Prime Kings believe that our current niche in Hudson Yards, variety of products and expertise in serving the public will assure sales.

We expect to take full advantage of the trends described above, and try to penetrate the market with new innovations and gadgets — using advertisements and demonstrations. We shall also try to lure independent small sellers to join our effort.

• Our competitive advantage

We at Prime Kings believe that the market potential for our product is huge, evidenced by what appears to be the unstoppable growth of the telecom industry. Currently, the telecom industry is among the strongest growth industries and is responsible for huge gains in the capital markets. Our competitive advantage in this business includes:

• Location : Hudson Yards is a real estate development company in the Chelsea and Hudson Yards neighborhoods of Manhattan, New York City. It is the largest private real estate development in the united states by area. Upon completion, 13 of the 16 planned structures on the West Side of Midtown South would sit on a platform built over the West Side Yard, a storage yard for Long Island Rail Road trains.
• E-Commerce : we will make an effort to enhance sales through a serious and advantageous website in order to attract customers that are reluctant to do business with large companies.

9. SALES AND MARKETING STRATEGY

• Marketing and Sales strategy

Our marketing strategy at Prime Kings is divided into two: short and long term strategies. Our short-term marketing strategies are those that bring will bring us a temporary boost in traffic. Note that even though these techniques are very important to our over-all plan, they are only a temporary traffic source and must not be solely relied upon. Short-term marketing strategies include: Purchasing Advertising, Bulletin Boards and Search Engines.

While our long-term marketing strategies are those that will bring us a steady stream of targeted traffic over time. These strategies will continue to produce results even years down the road. Long-term marketing strategies include: Opt-in Lists, Freebies and Content.

We plan to create and implement a balanced marketing strategy, using both short-term and long-term strategies. We also believe that by using this simple formula when creating our Internet marketing strategy, we hope to guarantee our success.

Meanwhile, our short-term marketing strategy will focus heavily on sales promotion, niche positioning in the market and customer service with loyalty and retention in sales. Our promotions will always stay in tune with our company objectives and mission statement.

10. Sales Forecast

Mobile phones have revolutionized the communications arena, redefining how we perceive voice communications. The sales forecast displayed here is very conservative — although we aim very high, we decided to show a very slow growth and revise the plan on a yearly basis. As a rule we expect to expand the volume much more rapidly. Below are the sales assumptions for Prime Kings:

• We project a sales increase at 25 percent in 2023 due to the addition of a commissioned outside sales representative in July 2019
• We expect a sales increase an additional 25 percent in 2023 due to the continued effect of adding a commissioned outside sales representative in 2019
• We also forecast a sales increase of an additional 10.0 percent in 2023 due to the continued effect of adding a commissioned outside sales representative in 2019
• The relationship of accessories sales to total sales continues at its present level of 32 percent
• We expect the cost of material continues at its present level of 18 percent
• We forecast relationship of customization sales to total sales continues at its present level of 25 percent
• We estimate the cost of customization continues at its present level of 29.0 percent of customization sales
• We project that the total gross margin remains constant at its three-year average of 40.5 percent

11. Publicity and Advertising Strategy

Our mall kiosk will operate under a globally recognized brand, Prime Kings. Prime Kings  generally provides a robust corporate marketing strategy that revolves around advertising, high quality collateral and local marketing that not only captures attention of passing traffic, but will also be bringing people specifically looking for our products. Our other promotional plan is diverse and includes a range of marketing communications:

• Public relations: We plan to issue press releases to both New York City journals and business publications such as Playboy Magazine.
• Trade shows:  Our sales representatives will attend and participate in several trade shows.
• Print advertising:  Our print advertising program will include advertisements in magazines.
• Internet:  We will establish a presence on the Internet by developing a website. Plans are underway to create a professional and effective site that will be interactive and from which sales will be generated worldwide.
• Other:  We also plan to leverage other channels including billboards, radio and television commercials, and a street team.

Our Sources of Income

We at Prime Kings will generate revenue from selling our unique products. These products at Prime Kings will not protect just the screen, but the whole device including back, sides and front for invisible, bulk free protection. All our products come with quality US manufacturing. Our products are designed, sourced, manufactured and shipped in the USA, from our HQ in Manhattan, NY.

We will also make money by charging customers for the professional installation all of our products, providing the best possible experience not available online or in big box retailers. We believe that our unique and personal approach gives the customer value that they cannot get anywhere else. We believe our business will be able to generate margins of 30 percent on each dollar of sales.

12. Our Pricing Strategy

We at Prime Kings believe that our target audience will buy based on superior quality, excellent customer service, and local business location. We also know that businesses in our scope make their money from the interest and commissions.

We hope to keep our prices at the average market rate for the time being, but will increase as our identity as the market increases. Most of our products will sell between $25 and $45 to take advantage of impulse purchasers in the mall. Our average sale is around $30, which also includes a professional installation.

We have a 600 percent markup with virtually no inventory, backed up with our Lifetime Guarantee. This is why our mall kiosks are thriving, even as eCommerce grows — our products are professionally installed on the spot, so we’re not just selling a product, we’re selling a service which isn’t offered online.

• Payment Options

We at Prime Kings will always strive to establish payment methods that will suit our diverse clients. We have also partnered with a renowned banking platform to help serve our clients very well. We hope to make available the following payment options for our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment through POS
• payment through PayPal
• Payment via check
• Payment with cash

13. Startup Expenditure (Budget)

We understand that the key to customer satisfaction is having the product and services that meet customer’s needs. A crucial part of that is to also have knowledgeable employees to help customers quickly find what they want. That is why we have taken our time to also build on our core portfolio of products and overcome any obstacles by using our expertise in the industry. The financial projection and costing of Prime Kings is outlined as follows;

• Cost of incorporating the Business – $750.
• Franchise Fee Cost – $60,000
• Cost for basic insurance policy covers, permits and business license – $10,000
• The cost of acquiring a suitable Kiosk in Hudson Yards – $55,000
• The budget for equipping the office (computers, software applications, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al) – $5,000
• The price of purchasing of the required software applications (CRM software, Accounting and Bookkeeping software and Payroll software et al) – $12, 000
• The Cost of Launching our official Website – $600
• Our budget for paying at least three employees for 6 months plus utility bills – $36,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500
• Our Inventory fund – $2,000,000
• Miscellaneous – $1,000

From our cost analysis above, we will need $182,850 and our $2 million inventory fund to start Prime Kings in Hudson Yards.

Generating Funding/Startup Capital for Prime Kings

Prime Kings is a Limited Liability Company , a manufacturer, innovator and consumer brand of mobile accessories based in Manhattan, New York City, USA. This company was started by two high school friends, Martin Thomas and Denis Castle. It’s very important to state that Denis Castle is the most active and hands-on of the two owners. Denis comes from a retail management background with enough experience in the technology industry.

Our two founding owners will prefer to fund the business privately for now, but are likely to source for external funds as the business grows. The company will also seek a substantial long-term business loan. This funding will cover operating expenses and product development leading to the launch in November 2019.

Our Management have been able to raise $1 million from the two founding partners ($500,000 each). They have been able to raise this amount through their individual savings and few soft loans from their families.

14. Sustainability and Expansion Strategy

Prime Kings understand the need to attract, acquire, leverage, and retain customers. Revenue growth through customer acquisition and retention is as important a requirement in retail as it is in other businesses. Customers, especially in the Western business culture, count speed of service as a key reason why they do business with a company.

They resent delays and hate waiting for service. In the United States, almost 80 percent of the gross domestic product (GDP) is generated through different kinds of services, and speed of service no longer separates a business as providing superior value.

We understand that customers generally are not thrilled if they receive good service, but they are highly dissatisfied if they do not. We will provide the necessary framework to cope with these demands by cutting the waiting time for a service.

We have also noted that customers also want consistent, reliable and easy-to-use service. As the speed of service increases and customer expectations grow, it will make solution-oriented customer service an important business trend.

We at Prime Kings also plan to become a highly distinguished and recognized leader in phone accessories. It is the goal of our company to become established as the leading distributor of phone accessories and repair services in all of New York.

To achieve this goal, Prime King’s success factors will be to identify emerging trends and integrate them into company operations, respond quickly to technology changes/be there early, provide high-quality services, invest time and money in marketing and advertising, expand into specialty markets, and stay ahead of the “technology curve.”

Prime Kings has the technological expertise to assist customers in picking the product and service that best meets their needs. Finally, we believe it is important to remain an active member of the community, and to impact people’s lives in more ways than deriving a profit from them. We propose to host community events that bring out the best in people.

Checklist/Milestone

• Business Name Availability Check : Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting feasibility studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging, Marketing/Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of software applications, furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

More on Wholesale & Retail

Coffee Kiosk Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Drive Thru Coffee Kiosk

Are you about starting a coffee kiosk? If YES, here is a complete sample coffee kiosk business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a coffee kiosk. We also took it further by analyzing and drafting a sample coffee kiosk marketing plan template backed up by actionable guerrilla marketing ideas for coffee kiosks. So let’s proceed to the business planning section.

As regard starting a business such as coffee kiosk, truly it might sound easy, but the truth is that if you are looking to start any business, such that you do not want to be stressed out, then you have got to do the needful to make sure that it does stand the test of time.

There is quite a lot that is needed to be done in order to see that your coffee kiosk business does take flight within the period that you have projected it to be. The question therefore is; what is the top priority on the list that must be checked before launching out? Well, it is the business plan.

So, you already know by now that businesses need business plans to project and tag along pretty well. Writing a business plan to many might come as a herculean task. It doesn’t end there, you will need to make sure that you have strong passion and drive why you want to be in the line of business you have chosen.

That means there has to be a real connection between you and the people whose need you want to meet.  And this could be categorized as the vision and mission of being in business as you will see in the sample business plan as you forge ahead.

Other areas that might require some math and reckoning could be worked out along the road as you get acquainted with the sample business plan. You too can now write the business plan for your coffee shop by fixing in the appropriate details of your business after you have gone through the sample coffee kiosk business plan template below;

A Sample Coffee Kiosk Business Plan Template

1. industry overview.

The Coffee & Snack Shops Industry that coffee kiosks a part of is composed of businesses that prepare or serve specialty snacks and nonalcoholic beverages including ice cream, frozen yogurt, cookies, donuts, bagels, coffee, juices, smoothies and sodas. Purchases may be consumed on site, taken to go or delivered.

There are different types of coffee drinks that you can find in a coffee shop, some of them are cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.

In recent time, the Coffee and Snack Shops industry has been sustained by increased consumer spending, driven by higher disposable incomes and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack shops has increased at a faster rate than most segments in the food service related industry, as consumers increasingly seek convenience at an affordable price.

In addition, the industry has adjusted to the ever changing consumer preferences, especially those relating to health and diet. Going forward, these trends are expected to continue shore up demand. As a result, major coffee shop chains will invest in expansion and international growth, strengthening the revenue generated in the industry.

The Coffee & Snack Shops Industry that coffee kiosk business is a subset of is a thriving sector of the economy of the united states which generates a whooping sum of well over billion annually from more than 55,664 registered coffee & snack shops (coffee kiosks inclusive) scattered all around the United States of America. The industry is responsible for the direct employment of well over 686,007 people.

Experts projects The Coffee & Snack Shops Industry to grow at a 4.5 percent annual rate between 2011 and 2016. Starbucks and Dunkin’ Brands are the leaders in this industry; they have the lion share of the available market in the industry.

One good thing about this type of business is that coffee shops / kiosks can be located in any part of town as long as there are people living or working there. Generally, coffee shops / kiosks are located in airports, sea ports, shopping malls, hotel lobby, railway stations, bus station, campuses, hospital lobby, and sport centers and in any public facilities.

Over and above, the turnover for an average coffee shop / coffee kiosk can be as high as 50% and above that is why entrepreneurs who intend making good money from a business with less struggle opens their own coffee shop or coffee kiosk; they either start their own coffee shop business from the scratch or buy an existing and successful coffee franchise.

2. Executive Summary

Corinthians Coffee®, LLC is a standard and registered coffee kiosk business that will be located in one of the busiest roads in Des Moines – Iowa. We have been able to secure an open space where in the heart of town where we intend installing our coffee kiosk.

We have plans to also spread across the state of Michigan with smaller kiosk – like photocopy shops strategically positioned in key areas campus, school board / districts, passport office, immigration centers, licensing offices and recruiting centers et al.

Corinthians Coffee®, LLC will be involved in the preparation and sale of a wide varieties of coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.) and also snacks to our customers.

We will also engage in home delivery when customers order for our products to be delivered to them in any location within the city where we have our coffee kiosks positioned.

We are aware that there are several large and small scale coffee shops / coffee kiosks all around Des Moines – Iowa, which is why we spent time and resources to conduct a thorough feasibility studies and market survey so as to offer much more than our competitors will be offering.

We have, home delivery option, self – service options for our customers, and our outlet is well secured with the various payments of options.

Much more than retailing well – prepared coffee, our customer care is going to be second to none in the whole of Des Moines – Iowa. We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they purchase coffee and snacks from us and also to become our loyal customers and ambassadors.

At Corinthians Coffee®, LLC our client’s best interest come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by delivering excellent and neat jobs and also meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Corinthians Coffee®, LLC is a family business that is owned and managed by Debbie Josh and her immediate family members. The business will be managed by her son Lewis Nick Josh a graduate of Business Administration who has extensive experience working with one of the leading business coffee shops in the United States of America.

He will bring his experience and expertise to help build and grow Corinthians Coffee®, LLC to compete favorably with other leading coffee shops / coffee kiosks in the United States of America.

3. Our Products and Services

Corinthians Coffee®, LLC is in the coffee shops / coffee kiosks industry to make profits and we will ensure we go all the way to make available a wide range of coffees to our clients. We will ensure that we do all that is permitted by the law in the United States of America to achieve our business goal and ambition. Our product and service offerings are listed below;

• Coffee beverages (cappuccino, espresso, iced coffee, decaffeinated coffee, alcoholic coffee (Irish Coffee and Brandy Coffee et al), filtered coffee, cold brew coffee, Turkish coffee, coffee with milk, coffee or espresso with whipped cream, and flavored coffee et al.)
• Other beverages

4. Our Mission and Vision Statement

• Our vision is to become the leading coffee kiosks – brand in the whole of Des Moines – Iowa and to setup of well branded coffee kiosks in other cities in the United States of America.
• Our mission is to establish a standard coffee kiosk business that will make available a wide variety of coffee and also sandwiches, pizzas, and soft drinks at affordable prices to the residence of Des Moines and other cities in the United States of America where we intend opening of chains of well – branded coffee kiosks.

Our Business Structure

Corinthians Coffee®, LLC do not intend to start a coffee kiosk business like the usual mom and pop business around the street corner; our intention of starting a coffee kiosk business is to build a standard and one stop coffee kiosk in Des Moines – Iowa with outlets in other key cities through the United States of America.

Although our coffee kiosk business might not be as big as Starbucks and Dunkin’ Brands, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders ( the owners, workforce, and customers ).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Coffee Kiosk Manager
• Admin and Human Resource Manager
• Bartender / Baristas
• Accountants / Cashiers
• Greeters / Customer Service Agent / Table Attendant
• Van Drivers / Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.

Coffee Kiosk Manager:

• Responsible for managing the daily activities in the coffee kiosk
• Ensure that the facility is in tip top shape and conducive enough to welcome customers
• Interfaces with third – party providers (vendors)
• Responsible for supervising and training new staff members
• Reports to the Chief Executive Officer
• Attends to Customers complaints and enquiries
• Prepares budget and reports for the organization
• Any other duty as assigned by the CEO

Bartender / Baristas:

• Responsible for preparing different flavor and style of coffee for customers
• Make lists of supplies in conjunction with the bar manager
• Ensure that each cup of coffee that leaves the kitchen is tailor made and meet the request of each customer
• Responsible for quality control
• Any other duty as assigned by the Bar Manager and CEO

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the business

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Waiters / Waitress

• Promptly attends to customers in a friendly and professional manner
• Ensures that un-occupied tables are always set and ready for customers
• Pulls out chairs for customers as they arrive
• Handles any other duty as assigned by the Chief Operating officer / coffee kiosk manager

Van Drivers / Sandwich Deliverers:

• Delivers customer’s orders promptly
• Delivers correspondence for the organization
• Runs errand for the organization
• Handle any other duty as assigned by the floor / line manager
• Responsible for cleaning the facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the facility
• Handles any other duty as assigned by the coffee kiosk manager.

N.B: Please note that the above business structure was put in place to support our vision for setting up our well – branded coffee kiosks in the different locations all across the United States and also selling our franchise.

6. SWOT Analysis

Our intention of starting with just one outlet of our coffee kiosk in Des Moines – Iowa is to test run the business for a period of 2 to 5 years to know if we will invest more money, expand the business and then setup our well – branded coffee kiosks all over Des Moines – Iowa and key Cities in the United States.

We are fully aware that there are several coffee bars / shops / kiosks all over Des Moines – Iowa and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be well equipped to confront our threats.

Corinthians Coffee®, LLC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Corinthians Coffee®, LLC;

Our location, the business model we will be operating on (chains of well – branded coffee kiosks in strategic locations), varieties of payment options, a wide range of coffee and also sandwich and pizzas and our excellent customer service culture will definitely count as a strong strength for Corinthians Coffee®, LLC.

So also, our management team members are people who have what it takes to grow a business from start – up to profitability with a record time.

A major weakness that may count against us is the fact that we are a new coffee kiosk – business and we don’t have the financial capacity to compete with multi – million dollars chains of coffee shops like Starbucks and Dunkin’ Brands et al.

• Opportunities:

The fact that we are going to be operating our coffee kiosk in one of the busiest streets in Des Moines – Iowa, provides us with unlimited opportunities to sell our coffee and snacks to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our coffee kiosks; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new coffee shop / coffee kiosk in same location where ours is located. We are not ruling out the fact that unfavorable government policy can also pose a threat to our business.

7. MARKET ANALYSIS

• Market Trends

In recent time, the Coffee and Snack Shops industry has been sustained by increased consumer spending, driven by higher disposable incomes and greater confidence in the overall economic outlook. As a matter of fact, the demand for coffee and snack shops has increased at a faster rate than most segments in the foodservice related industry, as consumers increasingly seek convenience at an affordable price.

Another notable trend in the coffee shops industry is that most players in the industry especially coffee kiosks are known to concentrate in branding their kiosks with bright colors and graffiti so as to attract customers who ordinarily would have passed by without noticing them.

In addition, it will be difficult to find coffee shops / coffee kiosks that only retail coffee; most often than not, you will get snacks and perhaps other beverages from them.

8. Our Target Market

If you are conversant with coffee shop business in the United States of America, you will quite agree that coffee consumption has shown steady growth over the years and from all indication, the growth is not going to plummet. Coffee addicts would always go out of their way if possible to stop by a coffee shop to drink a cup of coffee.

Usually, sales for coffee triples during winter season and in most cases small coffee bars struggle to meet the demand for coffees during this period. Over and above, those who run coffee shops don’t struggle to attract clients especially if they are well positioned.

Although there are limitations to how far we can go when it comes to marketing coffee and pastries but that does not stop us in improvising on ways to generate traffic at our coffee shop.  We are in business to prepare and serve a wide variety of coffee and snacks to the following groups of people;

• Event Planners
• Corporate Organizations
• Corporate Executives
• Business People
• Sports Men and Women

Our competitive advantage

A close study of the coffee and snack shops industry reveals that the market has become much more intensely competitive over the last ten years. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other coffee shops, coffee kiosks or coffee bars in Des Moines – Iowa.

Corinthians Coffee®, LLC is launching a standard coffee kiosk business that will indeed become the preferred choice of residence of Des Moines. Our coffee kiosk is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Des Moines – Iowa.

So also our management team members are people who have what it takes to grow a business from startup to profitability with a record time.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups coffee kiosk business) in the coffee and snacks shops industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Corinthians Coffee®, LLC is in business to retail a wide variety of coffee and snacks to the residence of Des Moines – Iowa. We are in the coffee and snacks shops industry to

10. Sales Forecast

The truth is that, when it comes to coffee kiosk business, if your coffee kiosk is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Des Moines – Iowa and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the coffee and snacks shops industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Des Moines – Iowa.

Below are the sales projections for Corinthians Coffee®, LLC, it is based on the location of our business and other factors as it relates to similar startups in the United States;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $550,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Corinthians Coffee®, LLC, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Des Moines – Iowa.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the coffee and snacks shops industry to help us develop

In other to continue to be in business and grow, we must continue to sell the coffees and snacks which is why we will go all out to empower or sales and marketing team to deliver. In summary, Corinthians Coffee®, LLC will adopt the following sales and marketing approach to win customers over;

• Open our coffee kiosk business in a grand style with a party for all.
• Introduce our coffee kiosk business by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Des Moines – Iowa
• Ensure that we have a wide variety of coffee and snacks et al at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our coffee kiosks
• Position our signage / flexi banners at strategic places around Des Moines – Iowa
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our coffee kiosk business.

11. Publicity and Advertising Strategy

In as much as our coffee kiosk is well branded and well located, we will still go all out to intensify publicity for the business. We are going to explore all available means to promote our business.

Corinthians Coffee®, LLC has a long term plan of opening chains of coffee kiosks in various locations all around Iowa and key cities in the United States which is why we will deliberately build our brand to be well accepted in Des Moines before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Corinthians Coffee®, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Des Moines – Iowa
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Corinthians Coffee®, LLC and the products we sell
• Advertise our business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our kiosks, official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

When it comes to fixing prices for the ranges of coffees and pastries we sell, we are going to ensure that we set price in line with what is available in the coffee and snacks shops industry. The bottom line is that our customers will derive real satisfaction when the consume our coffee and pastries

We also have plans in place to discount our coffees once in a while and also to reward our loyal customers with free cups of coffees from time to time.

• Payment Options

The payment policy adopted by Corinthians Coffee®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Corinthians Coffee®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via POS machines
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for the purchase of our products.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a coffee kiosk business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Corinthians Coffee®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring Business Consultant – $2,500.
• The cost for the payment of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• The cost for construction of standard coffee kiosks – $50,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (Coffee beans (12 regular brands and five decaffeinated brands) – $6,000
• Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. – $7,900 , retail supplies (napkins, coffee bags, cleaning, etc.) – $1,840 , the cost for office supplies (one month) – $287 , the cost for Espresso machine – $6,000) – $16,027
• The cost for Coffee maker – $900 , the cost for Coffee grinder – $200
• Food service equipment (microwave, toasters, dishwasher, refrigerator, blender, etc.) – $18,000
• Storage hardware (bins, utensil rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine , etc.) – $9,500
• Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and equipment (computers, Printers, Telephone, TVs, Sound System , tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $5,000
• Miscellaneous – $5,000

We would need an estimate of $200,000 to successfully set up our coffee kiosk business in the United States of America. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funds / Startup Capital for Corinthians Coffee®, LLC

Corinthians Coffee®, LLC is a family business that is solely owned and financed by Debbie Josh and her immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 (Personal savings $40,000 and soft loan from family members $10,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Corinthians Coffee®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our coffees and snacks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Corinthians Coffee®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility (building well branded kiosks): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our shop: Completed
• Establishing business relationship with vendors – suppliers of coffee beans, flours and soft drinks et al: In Progress

Related Posts:

• Drive Thru Coffee Kiosk Business Plan [Sample Template]
• Coffee Shop Business Plan [Sample Template]
• Bubble Tea Shop Business Plan [Sample Template]
• Coffee Vending Machine Business Plan [Sample Template]
• 10 Questions to Ask When Buying a Drive Thru Coffee Stand

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Download Now: Ultimate Drive-Thru Coffee Kiosk Business Plan PDF

Planning to start a drive-thru coffee kiosk or shop? Then you owe it to yourself to draft a well researched business plan. While a drive-thru kiosk is lower in cost than opening a retail store, be prepared to invest $40,000 at least before you open the serving window to your establishment for the first time. Your overall startup costs will likely be around $100,000 depending on the permits, insurance, equipment, location, size of the kiosk and design. Bottom line you need to take a coffee shop startup seriously because we’re talking about real money here.

When you approach researching a business plan the right way, it increases your odds of success. A real business plan takes time to prepare and eventually birth into the world. The point of the planning process is not to check off boxes to show you did something like you may have done for a course in college back in the day. Instead, the entire point is to better understand the business you’ll be operating. After you complete your business plan you should have answers to the following important questions:

• How do I plan to bring in customers to my business?
• What if my first idea to attract customers doesn’t work as well as I though (gasp!)? Do you have a back-up plan to make sales?
• How much will it cost to start my coffee kiosk? What equipment will I need to invest in?
• Where will I source my coffee, cups, stir straws?
• Will I have employees or do all the work myself?
• How much net profit can I expect to make per cup of coffee?
• How will you differentiate your business from the nearby Starbucks location?

If you can’t answer the questions above than you haven’t done enough research yet. Fortunately, by following the steps laid out in this business plan training document, you’ll be able to find answers to each of these questions.

At the bottom of this post you’ll also find helpful PDFs and business plan examples for coffee shops. We recommend taking the opportunity to look under the hood of these plans and see how these other coffee businesses operate profitably. With the increased footprint of nationally recognized coffee brands like Starbucks or Caribou Coffee, it won’t be easy to launch your own premium coffee shop. But through careful planning, an ability to create a unique customer experience, and determination to work your butt off it is possible to create a thriving coffee business!

Attractive Drive-Thru Coffee Shop. Photo Credit: Pinterest

Key Components of a Coffee Kiosk Business Plan 

Executive summary .

Think of the executive summary as a quick explanation of your business. After reading the executive summary, the reader should come away with a clear understanding of what service or product need the organization provides. In other words, you’ll briefly describe you are doing and how will you make money.

While you’ll want to spotlight unique advantages in this section, save the detailed supporting evidence, including charts and graphs for future sections of the report. Another way to think about this section of the business plan is like the back cover of a novel. When you read the back cover of a book you expect come away with an understanding of what the story is about, but you’ll need to read the book to get the full story and details. The same goes for the executive summary.

Since the goal in writing your business plan is to open a drive-thru coffee shop, the organization of this section is less critical than someone requiring a few million to launch a business idea.

You will likely be using this business plan as a way to get clear on the costs, operation plan, and details of your future business, not secure millions in capital. This section is still a requirement for future kiosk owners, however, as you’ll in most cases need to provide a business plan to demonstrate seriousness and viability.

While you shouldn’t be overly concerned about the structure of this section, Inc.com   offers   good suggestions for the content of this section. A description on how this section might look for a coffee business is below:

Company Description

Natural Blend’s Roasters is a drive-thru coffee shop that will serve sustainably sourced and organic coffee’s to residents in Temecula, California. The company will differentiate itself by telling the story of it’s coffees sourced from around the world. In addition to offering flavor profiles and taste combinations not available elsewhere in the city, we will contribute 5% of all revenue to charity.

The problem.

Temecula, California, is covered in chain coffee shops (Starbucks, McDonalds). The competition does not offer organic, sustainably sourced coffee offerings. This is also an area traveled by commuters that drive to San Diego or Los Angeles for work Monday – Friday. Some coffee shops do not offer drive-thru service that are more convenient for this group.

Your Solution

Our goal is to fill the gap in this area by offering a fast and convenient naturally sourced coffees that are not available elsewhere. Our coffee kiosk will be located just off the I-15 freeway enabling commuters to quickly purchase a cup of coffee and light breakfast.

The city of Temecula has steadily grown in population since the 1990s. In 1990, the city had only 27,000 residents. Fast forward to 2016, the population was 113,000. More families continue to move to the area in part due to more affordable housing in Southern California. Although housing is affordable, many high-paying jobs are located in San Diego or Los Angeles areas meaning that many of the residents commute 5-days per week.

Natural Blend’s Roasters plans to establish a brand in this growing Southern California town that does not currently have competition in the organic coffee space. We intend to build our brand in Temecula and expand to other nearby Southern California cities. 

Outdoor Coffee Kiosk. Photo Credit: Pinterest

Company Description 

The company description comes right after the executive summary. Here you will offer additional detail about your company that was not already covered in the summary. Some details you should include in this portion includes your coffee shop’s location, how large the company is, and what you plan you do.

You’ll also need to provide a brief mission statement in this area. This statement should be brief and provide an overarching direction for the business.

Mission Statement: We seek to provide an organic, responsibly sourced boutique coffee blends unavailable elsewhere in the Temecula / Murrieta area.  We will serve our customers with a drive-thru coffee kiosk that will make this offering more convenient for our customers and seek to make our community a better place.

Market Analysis For a Drive-Thru Kiosk

The market analysis will evaluate key components critical to your small business. First, you will research the market size where you plan to operate. Fortunately, you don’t need to live in a big city to make a family-run coffee shop profitable. A town with 20,000 residents or more can provide a sufficient customer base. Thanks to the power of the internet, you won’t need to invest much time researching the market size and demographics. A few quick Google searches should yield the information you need for the first part of the market analysis like the one below:

Natural Blend’s Roasters will be located in Temecula, California. As of 2016, the population of Temecula was 113,000. Since 1990, the city has continued to grow by over 2,000 residents per year. We anticipate continued population growth over the next 5 years, which will benefit our business and bring in more potential customers. The median age in Temecula is 34 years of age. Roughly 68% of the population considers themselves Caucasian, 10% Asian, and 4% African American. There is also a significant Hispanic population as well.

One of the other advantages of operating in Temecula is that is has become a weekend destination for residents all over Southern California. Each weekend thousands of visitors drive to the Temecula Wine Country to enjoy wineries and dining. A significant number of breweries have also popped up in recent years that are attracting even more visitors. Our location off of the I-15 freeway will make us highly visible to visitors and offer a unique coffee experience that’s not available anywhere else in the area.

According to recent reports , coffee is consumed even more frequently than it was 5-years ago. On average in the United States, coffee drinkers consumer 3.1 cups per day . Independent coffee shops in the United States contribute $12 billion in annual sales. We hope to take a cut of this growing market within the Temecula / Murrieta area.

In the next section of the market analysis plan you will evaluate the strengths and weaknesses of local competitors. You should be looking for ways to integrate strengths and learn from what other coffee shops are doing wrong to serve unfulfilled needs locally.

Competitor #1: Starbucks – Globally recognized coffee chain with multiple retail and kiosk locations inside of grocery stores and Target.

Strengths: 

• Brand recognition
• Over 10 locations in the Temecula / Murrieta area.
• Customer loyalty.
• Consistent product offering and experience across locations.
• Free Wifi for guests.
• Some people don’t like Starbucks coffee.
• Market saturation. There are over 10 locations / kiosks in the Temecula / Murrieta area.

Competitor #2:  The Liquid Leaf – Independent coffee shop located in Murrieta.

• High-quality coffee.
• Wide variety of high-quality teas.
• Nice and comfortable interior.
• Less market awareness than other shops.
• Single location, independent shop.
• Some people incorrectly believe they only serve tea.
• No drive-thru service.

Competitor #3:  Intazza Coffee Works – Honest Trade coffee shop located near a well attended church and business park.

• Beautiful and spacious coffee shop.
• Wide selection of cold brews, coffees, and small plates.
• High-traffic location.
• Strong overall branding and mission statement.
• Wine, beer, and music on Friday nights.
• Near other independent coffee shops.

Organizational Structure and Management

This is your opportunity to define the team member roles inside your organization. If you’re starting a small drive-thru kiosk, the initial management structure may be very simple: You’ll the be the CEO, head barista, and janitorial staff all in one! If this sounds like your situation, you won’t need to invest much time into developing this section of the business plan.

We also know that many of you will be running this business with a family member or partner. Even if you plan to operate the kiosk as a true two-person partnership this is a terrific opportunity to define clearly define each persons role inside the business. A clear role definition between partners is essential to ensure you’re both on the same page and prevent future issues.

In the planning stages of a business, it can be easy to overlook the often mundane aspects of operating a business. For example, who will do the book-keeping on a regular basis? How much will each business owner be paid as a salary? What days and hours will each part of the business? Who will be in charge of marketing? How will be in charge of ordering more coffee beans from the supplier? Getting the responsibilities of each partner on paper helps to clear up future misunderstandings that will happen after opening the business. This also helps to prevent feelings that one partner is working harder to make the business succeed than the other.

In addition to partners of the business, you’ll need to list employees and advisers you’re bringing on advise the business. If you hire an experienced mentor to offer coaching in the early days it can also help you to secure a loan because you’re business is more likely to succeed and help demonstrate seriousness.

Finally, here’s an example of how simple the organizational structure could look in a partnership in a small coffee shop:

Sally, Co-Founder / Owner. Roles: Handles day-to-day management of coffee shop Monday – Friday. Orders supplies and maintains inventory for business,

Betty, Co-Founder / Owner Roles: Manages book keeping / accounting for business, Day-to-Day management of coffee shop Saturday – Sunday. Secures catering, events, and completes marketing for the business.

Charles, Part-time Barista – Employee, Roles: Serve customers, make coffee, clean kiosk, provide excellent customer service.

Pete, Part-time Barista – Employee, Roles: Serve customers, make coffee, clean kiosk, provide excellent customer service.

Product Line 

Here you will list the types of coffees and food items you plan to serve at your coffee kiosk. In addition to beverages, it’s a wise idea to offer snacks or quick breakfast items to increase your average order value and total revenue for your business. Don’t feel obligated to make these side items yourself. If you notice with Starbucks, the food items are all pre-made and only need to be heated before served to customers. By serving already prepared items you remove preparation time, employee salaries (associated with food prep), and ensure faster service for customers. Here’s an example of what your menu might look like for a drive-thru coffee stand:

Note: Don’t forget to be as specific as possible in the business plan on where you plan to source products. If you have time, research your options for similar products from other vendors. In the event one of your vendors increases prices or goes out of business, you’ll already know where you can turn to source alternative products and keep things running smoothly.

Refuge Coffee Co. Food Truck.

Funding Request

In this section, you’ll list how much money you’ll need to borrow or raise to get the business started. In addition to the total dollar amount you’ll need to get started, be as specific as possible where you plan to invest the funds. Acceptable places to invest include coffee equipment, the building, rent, or inventory.  Whether you’re planning to raise capital through a bank loan or an investor, these individuals want to feel comfortable that money is being put toward a good use. Below is an example of a funding request for a coffee shop of any size:

Coffee Shop Funding Requirements: 

Bunn Axiom APS Twin Commercial Airpot Coffee Brewer – $1,399.00

Rancilio MD 40 Commercial Burr Espresso Grinder – $900.00

Refrigeration Unit – $1,500.00

The Oracle Touch Espresso Machine – $2,499.95

Vollrath 40701 Cayenne Half Size Counter Top Convection Oven (230v) – $1,309.05

Water Filtration System – $2,750.00

Custom Coffee Shop Kiosk Build – $30,000

Working Capital: $15,000

Total Funding Requirements: $55,358

Note: Small businesses are almost never fully funded through outside sources. Both banks and investors will want you to have “skin in the game” by investing a significant portion of your own money into the startup. Business owners often use their personal savings or tap into their 401K to get the initial capital needed to fund their business.

Financial Projections for Coffee Kiosks

In this section, we are going to cover what is arguably the toughest part of the business planning: Estimating how much revenue you’ll make. This process is part science, part art, and some educated speculation too. Until you get out there into the world and start asking for money in exchange for your product or service, you never really know how it’s going to work so be ready to adjust these financial estimates in the weeks and months after you open.

While estimating the future revenues of a business that does not yet exist is difficult, that doesn’t mean it’s unimportant. This section will provide you with insight into the sales volumes you need to achieve a break-even point after expenses. This section forces you to take a hard look and determine the financial viability of the business before taking another step forward.  By the time, you get done projecting your sales figures, you may determine this business opportunity is ultimately not for you. That’s totally okay! You’ve got to make sure you’re starting a business with the potential to provide the lifestyle you want.

Income Expectations

In this area we’ll evaluate how much you can expect a drive-thru coffee shop to make in revenue each year. There are a few ways to being your research in this area. The first is simple enough start researching how much income independent coffee shops generate annually. According to this report from 2011 , the typical coffee shop generated $500,000 in annual revenue.

While this might sound like a pretty good annual revenue, keep in mind that these don’t offer much context to each coffee shop’s situation. These reports don’t tell you where the shops are located and how long they’ve been in business. The other flaw with being average is understand that half of the coffee shops make less than this number annually. It’s also a harsh reality that more than 50% of coffee shops will close their doors within the first 5-years of business.

When estimating revenue numbers for a small coffee business, we recommend being conservative with your sales figures. Even with the best spot in town, it will take time people to discover you. Here are some estimates that will influence your own sales figures:

Hours of Operation:  The longer you’re open, the more opportunity you have to generate sales. That being said, you probably don’t want to be open 24/7 because that would be both exhausting and higher in cost from a labor standpoint. Most coffee shops do the majority of their sales in the early morning and afternoon hours so we’ll assume the same to be true for your business.

You’ll also need to consider how many days you’ll want to be open each week. You’ll also need to ask yourself if you want to be open major holidays like Thanksgiving and Christmas Eve. While you may decide to be closed for certain holidays that is perfectly acceptable. Just make sure to account for these days off in your planning as you won’t make sales on days you’re closed.

Estimated Daily Sales for a Coffee Kiosk: 

Below is an example of hours of operation for a coffee kiosk.

5 a.m. – 3 p.m. Daily. – 10 hours per day. 7 Days per Week.

Using these hours, you have 70 total vending hours per week assuming no holidays. To keep the numbers simple, let’s estimate that you plan to sell 100 large cups of drip coffee per day at $3.00 a piece. This means you’re expecting to sell 10 cups of coffee per hour on average. At this rate, you’ll generate $300 in sales per day. This is a pretty conservative number considering many customers will order more than one cup of coffee or a snack. Still, these conservative numbers are smart approach when determining the viability of this business.

$3.00 Average Sale X 10 Average Transactions Per Hour = $2,100 per week in average revenue. Applying some basic math you would be yielding $8,400 per month. Annual sales numbers would be $100,800. Again, these numbers assume you are open for business 365 days per year and sell the same amount each day.

At this stage in your business, it’s acceptable to play around with the numbers a bit. Understand how much extra revenue you could generate by increasing your average order value to $4.50 instead of $3.00. Estimate what you business would look like if you increased average transactions per hour to 15 (not an unrealistic number for a coffee kiosk).

In reality your sales volume will change on different days and times of the day. Here’s a closer to real-life example of what a daily sales of a well-run coffee kiosk might look like:

• Monday:        $400
• Tuesday:       $275
• Wednesday:  $225
• Thursday:      $525
• Friday:           $600
• Saturday:      $800
• Sunday:        $600

Total Revenue:  $3,425 for the week (Or $13,700 per month, or $164,400 per year.)

Factors that Directly Influence Future Sales: 

As a business owner there are plenty of things you can do to increase revenue of a business. Here are some of the options available to you to increase revenues:

• Location: If you’re located in a busy parking lot next to a grocery store or off a major highway, you can expect to generate more sales. Finding the right location for your business is critical for it’s success.
• Average Order Value: If you’re able to increase the average sale amount, you can add a lot of money to the bottom line at the end of the year.
• Frequency of Visitors: In addition to finding more customers, getting the same customer to visit your kiosk 2 – 3 times per month can really increase bottom line metrics.
• Marketing: This broad category includes your signage, personal relationship, networking skills, and social media marketing skills.
• Catering and Event Business: By adding a catering arm to your coffee business, you can immediately add thousands in annual revenue to your small business. The success of catering and event businesses can be the difference between success and failure for coffee cart businesses.

Expenses For a Coffee Kiosk

Startup Costs:

• Drive-Thru Coffee Stand: Pricing depends largely on size and type of structure. Kiosks, carts, shipping containers, trucks and stands can all be utilized for this business.
• Construction: Curb modifications, landscaping, lighting, electrical or signage installation.
• Coffee Shop Equipment: Espresso machines, water purification systems, refrigeration units.
• Initial Inventory: Coffee beans, creams, syrups, cups, straws, sugar, napkins.
• Point-of-Sale System / Cash Register

Total startup costs are extremely variable. On the low-end you can start a drive-thru coffee kiosk for around $40,000. After considering minor construction updates to the vending area and commercial grade coffee equipment you can expect to pay $100,000 – $150,000 all-in for startup costs.

Monthly Business Costs:

• Cost of Goods Sold (COGs):
• Debt Payments (If Any):
• Accounting / Bookkeeping:

Additional Resources 

Business Plan Template : Looking for more examples of a business plan that you can download? Check out our previous podcast interview / template created by a food truck vendor.

POS System : If you’re planning to open a coffee kiosk, you’ll need a way to accept credit card payments fast and safely. Learn more about the point-of-sale systems we recommend for food and beverage businesses.

Coffee Business Startup Costs : An estimate of all he costs associated with opening a coffee business.

How Much Does a Drive-Thru Coffee Stand Make in a Year? : Annual estimates and opinions from a variety of folks on Quora.

Looking for additional resources to help you start a coffee kiosk? Here’s some of the best we’ve found published online. The PDF below for a company called The Daily Perc is worth checking out while you’re still in the business planning phase.

Want to start your own food business?

Hey! 👋I’m Brett Lindenberg, the founder of Food Truck Empire.

We interview successful founders and share the stories behind their food trucks, restaurants, food and beverage brands. By sharing these stories, I want to help others get started.

If you liked this story, sign up for our newsletter that includes our food business startup kit and most popular interviews sent straight to your inbox.

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About the Author: Brett Lindenberg

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9 Amazing Mobile Food Kiosk Design Ideas in 2023

The food  business is always recession-proof because in any case, people will not stop eating food. But starting a food business requires a good investment if you want to earn good profits. The key? Eye-catching, memorable mobile food kiosk design ideas. 

Wait…… you can still start a profitable food business, even when you don’t have a lot of money or time. There are tens of businesses you can start from your home kitchen even. A home-based  bakery is one such option, but the choice is not just limited to starting a food business from home.

There can be tens of ways to start a small-scale food outlet in the busiest location in the city, and that too with little investment. A mobile food kiosk is what it takes!

Starting your tasty meal on a uniquely positioned kiosk can be a highly lucrative option, especially if you are living in a big city or want to move to one. Finding the right business location is the key to success, but you must have a great taste too.

A kiosk is such a good option that you can imagine, all big brands, i.e. KFC, McDonald’s, Subway, and almost every other sell on kiosks where they cannot open a restaurant!

Join Our Small Business Community

Get the latest news, resources and tips to help you and your small business succeed.

Food truck or food cart business is a tried-and-true business model that’s fed generations of eaters and there are more than 3 million food trucks operating in the U.S. alone.

The best thing about the food kiosk business is that it’s profitable in just any economy. Whether you are based in a small town or a big city, with a small food kiosk placed in a strategic location you can make a decent living. In fact, many restaurant chains started as kiosks.

So whether you live in a highly developed country or your country’s economy is just budding, you can start your own mobile food kiosk with low investment and make it a big success!

How can I find success with my mobile food kiosk?

When it comes to the mobile food kiosk business, a good design is the most important aspect by far. Think about it—the first thing people are going to see is your food kiosk’s design! The design is essentially going to be what influences potential customers to make their decision: to buy? Or, not to buy, if the kiosk looks uninviting. Read more on what makes a good design and why it’s imperative to your mobile food kiosk business’ success.

What makes a “good design?”

We’re glad you asked! Now, the answer to this question can seem pretty vague. After all, the creative aspect of the design really depends on a few things:

• Branding : Do you want customers to feel like they are eating at a five-star restaurant when they order food from your kiosk? Or do you want them to approach you knowing that they will get some good food for what it’s worth?
• Speed of Service : How efficient can you make your mobile food kiosk? Do you want to be comfy when cooking, or do you want to focus completely on getting the food on and off the grill at record speed?
• Budget : Are you willing to shell out a bit more for a more eye-catching design, or would you rather focus your available money on your food quality?

Trust me, these aspects are closely related and all play a part when you are thinking of mobile food kiosk design ideas. Think about the balance of these three traits in your future business, and then get to designing. 

Benefits of a good design

The benefits are myriad of good design. Again, the design will be what customers use to make their decision on whether to buy from you or not.

When you’re traveling around your town or city selling your culinary creations, you’ll want people to see your kiosk and immediately want to buy from it. A design can be as fulfilling as the food you’re putting in your customers’ bellies. 

So, seriously put some effort into your design. Below, we’re going to give you a little inspiration to get started on your own kiosk endeavors! Check out the list of 10 cool mobile food kiosk design ideas, updated for 2023.

10 Mobile Food Kiosk Design Ideas in 2023

Here are some cool designs and great kiosk ideas for your inspiration. Check them all and get a custom kiosk made for you locally using these models. Start your own food kiosk with ease!

A small cart like the one in the pictures above is a great choice for in the mall or outside the kiosk. This type of kiosk is ideal for selling pre-cooked and frozen items as this comes without a cooking facility.

On the other hand is you are looking for a food kiosk that comes with a cooking facility, below are some ideas for your inspiration. If you are planning a kiosk that doesn’t require frequent movement, you should look for small sleek designs. But if you are planning a kiosk that may require frequent movement, you must look for the options that can be towed.

Alternatively, you may also consider a customized food truck that comes with a cooking facility.

Options are unlimited and you can find tons of ideas looking at fast-food restaurants’ kiosks. But what matters most is to make the right choice based on your budget, the type of food you intend to sell, and where you want to place your kiosk.

Related Readings:

• 7 No Cost Business Ideas for Women That You Can Start Right from the Kitchen
• 6 Tips for Renting a Commercial Kitchen for Small Food Business
• 3 Best Social Media Platforms for Marketing Restaurant Business
• How to Name Your Restaurant or Café Business

Earlier, you were asking yourself, “How do I Start a Food Kiosk?”

I hope these mobile food kiosk design ideas are helpful if you are now planning to start one.

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A simple business plan for food kiosk business in mall

If you want to start a food kiosk business in a shopping mall here’s a simple business plan for you:

Executive Summary

Our food kiosk business, [ Business Name ], will offer delicious and convenient food options to customers in high-traffic areas, such as shopping malls, office buildings, and event venues. Our menu will focus on fresh, high-quality ingredients and unique flavor combinations to stand out from competitors. With a commitment to excellent customer service and a focus on sustainability, we aim to become a go-to destination for hungry customers in need of a quick and satisfying meal.

Business Description

Our target market will include busy professionals, students, families, and event attendees looking for a quick and healthy meal on the go. We will strategically locate our kiosks in high-traffic areas with strong footfall, such as shopping malls, office buildings, and event venues, to maximize visibility and sales.

Marketing Strategy

To attract customers to our food kiosks, we will implement a multi-faceted marketing strategy that includes social media advertising, targeted promotions, and partnerships with local businesses and event organizers. We will also participate in local food festivals and events to increase brand awareness and reach new customers.

In addition, we will launch a customer loyalty program to encourage repeat business and word-of-mouth referrals. This program will offer discounts, freebies, and exclusive offers to members who frequent our kiosks regularly.

Operations Plan

Our food kiosks will be staffed by a team of friendly and knowledgeable employees who are passionate about food and customer service. We will provide comprehensive training to ensure that our staff can prepare and serve our menu items quickly and efficiently while maintaining high-quality standards.

We will also implement strict food safety and hygiene procedures to ensure that our products are safe and fresh for consumption. Our kiosks will be equipped with state-of-the-art equipment and technology to streamline operations and maximize efficiency.

Financial Plan

To launch and grow our food kiosk business, we will need an initial investment of [Amount]. This funding will cover startup costs, including equipment, inventory, marketing, and working capital. We plan to generate revenue through a combination of in-store sales, catering services, and online ordering and delivery.

We project that our business will break even within [Timeframe] and achieve profitability by the end of the first year. Our financial projections indicate that we will be able to repay our initial investment within [Timeframe] and achieve a return on investment of [ROI%] over [Timeframe].

With a focus on fresh, high-quality ingredients, excellent customer service, and strategic marketing efforts, we believe that [Name] will be a successful and profitable food kiosk business. We are excited to bring our delicious and convenient food offerings to customers in high-traffic areas and look forward to becoming a go-to destination for hungry customers in need of a quick and satisfying meal on the go.

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