how to address a blind cover letter

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How to Address a Cover Letter With Examples

Options for Addressing a Cover Letter

• Letter Without a Contact Person
• Non-Gender-Specific Names

What Title to Use

• Address an Email Cover Letter
• Review a Sample Cover Letter

Before You Send Your Letter

One of the trickiest parts of writing a cover letter comes at the very beginning. Much of the time, you won’t know exactly who will read your letter. How do you address your cover letter when you don’t have the contact person’s name and/or gender ?

First of all, try to find out the name of the contact person. Some employers will think poorly of an applicant who does not take the time to learn the hiring manager’s name. Also, take care not to assume that you know the gender of the recipient based on the name. Many names are gender-neutral, and some hiring managers may identify as a gender other than male or female.

It’s also possible that you’ll do your research and still be unable to figure out to whom you are addressing your letter. In that case, it's better to be safe and use a generic greeting . It's also acceptable to start a letter without a greeting and start with the first paragraph of your letter .

You have a lot of options when addressing your letter. Learn more about the possibilities before you make your choice.

How to Address a Cover Letter Without a Contact Person

There are a variety of general cover letter salutations you can use to address your letter. These general cover letter salutations do not require you to know the name of the hiring manager.

In a survey of more than 2,000 companies, Saddleback College found that employers preferred the following greetings:  

• Dear Sir/Madam (27%)
• To Whom It May Concern  (17%)
• Dear Human Resources Director (6%)
• Leave it blank (8%)

Do keep in mind that terms like "To Whom It May Concern" may seem dated, so the best options may be either to use "Dear Hiring Manager" or not to include a greeting at all. Simply start with the first paragraph of your letter.

How to Address a Cover Letter for a Non-Gender-Specific Name

If you do have a name but aren't sure of the person's gender, one option is to include both the first name and the last name in your salutation, without a title that reveals gender:

• Dear Sydney Doe
• Dear Taylor Smith
• Dear Jamie Brown

With these types of gender-ambiguous names,  LinkedIn  can be a helpful resource. Since many people include a photo with their profile, a simple search of the person's name and company within LinkedIn could potentially turn up the contact's photograph.

Again, you can also check the company website or call the company’s administrative assistant to get more information as well.

Even if you know the name and gender of the person to whom you are writing, think carefully about what title you will use in your salutation.

For example, if the person is a doctor or holds a Ph.D., you might want to address your letter to “Dr. Lastname” rather than “Ms. Lastname” or “Mr. Lastname.” Other titles might be “Prof.,” “Rev.,” or “Sgt.,” among others.

When you address a letter to a female employer, use the title “Ms.” unless you know for certain that she prefers another title (such as “Miss” or “Mrs.”).

“Ms.” is a general title that does not denote marital status, so it works for any female employer.

How to Address an Email Cover Letter

Hiring managers get a lot of emails each day. Make it easy for them to scan your email and follow up by including a clear subject line and a signature with your contact information. It's important to address the email cover letter correctly, including the name of the person hiring for the position if you have a contact, to ensure that your letter gets noticed.

Subject Line of Email Message

Never leave the subject line blank. There is a good chance that if a hiring manager receives an email with no subject line, they’ll delete it without even bothering to open it, or it could end up in their spam mailbox. Instead, write a clear subject indicating your intentions.

List the job you are applying for in the  subject line of your email message , so the employer knows what job you are interested in. They may be hiring for multiple positions, and you will want them to identify the position you’re interested in easily.

How to Address the Contact Person

There are a variety of  cover letter salutations  you can use to address your email message. If you have a contact person at the company, address the letter to Ms. or Mr. Lastname. If you aren’t given a contact person, check to see if you can  determine the email recipient's name .

If you can’t find a contact person at the company, you can either leave off the salutation from your cover letter and  start with the first paragraph  of your letter or use a  general salutation .

How to Format the Salutation

Once you have chosen a salutation, follow it with a colon or comma, a space, and then start the first paragraph of your letter. For example:

Dear Hiring Manager:

First paragraph of the letter.

Body of Email Cover Letter

The body of your cover letter  lets the employer know what position you are applying for, and why the employer should select you for an interview. This is where you'll sell yourself as a candidate. Review the job posting and include examples of your attributes that closely match the ones they are looking for.

When you're sending an  email cover letter , it's important to follow the employer's instructions on how to submit your cover letter and resume.

Make sure that your email cover letters are as well-written as any other documents you send.

If you have attached your resume, mention this as part of your conclusion. Then finish your cover letter by thanking the employer for considering you for the position. Include information on how you will follow up. Include a closing, then list your name and your  email signature .

Your email signature should include your name, full address, phone number, email address, and  LinkedIn Profile URL  (if you have one) so it is easy for hiring managers to get in touch.

Firstname Lastname  Street Address  (optional) City, State Zip Code  Email  Phone  LinkedIn

Sample Cover Letter

This is a cover letter example. Download the cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Cover Letter (Text Version)

Mary Garcia 12 Rogers Avenue Townville, New Hampshire 03060 555-555-5555 mary.garcia@email.com

February 17, 2021

Franklin Lee

CBI Industries 39 Main Street Townville, New Hampshire 03060

Dear Mr. Lee:

I was excited to see your ad for the operations assistant position in your Townville offices.

I have five years of experience as an operations assistant/associate. In my most recent role at ABC Corp., I fulfilled orders, resolved customer issues, ordered supplies, and prepared reports. In previous roles, I’ve done bookkeeping, data entry, and sales support. Basically, anything your department needs to run smoothly, I can do – and most likely, I already have experience doing it.

My other skills include:

• Strong communication skills, in person, in writing, and on the phone
• Excellent attention to detail and organization skills
• Top-notch customer service
• Experience in the industry and passion for the product
• Adept at all the usual professional software, including Microsoft Office Suite

I’ve included my resume for your review. Please contact me if you have questions or would like to schedule an interview. Thank you for your consideration.

Signature (hard copy letter)

Mary Garcia

Review Cover Letter Samples: It’s hard to write cover letters from scratch. To make life easier – and to make sure you don’t forget any of those pesky formatting rules —start by reviewing cover letter samples . Sending an email version instead? Look at a few examples of email cover letters to get started.

Customize Your Cover Letter: Why personalize your cover letter every time you apply for a job? Because even similar job titles have different requirements. The goal of a cover letter is to show the hiring manager that you’re the best candidate for this particular job. Customizing your cover letter will help you emphasize your skills and experience and how they fit with the job requirements .

Spell-Check Names: Before sending your cover letter, make absolutely sure that you have spelled the hiring manager’s name correctly. That is the kind of small error that can cost you a job interview.

Carefully Proofread Your Letter: Whether you're sending an email or uploading or attaching a printable cover letter, it's important to make sure that your cover letter and resume are written as well as any other business correspondence. If you can, have a friend proofread before you hit send, to pick up any typos or grammatical errors.

Saddleback College. " Your Resume is Your 1st Interview ," Page 14. Accessed Feb. 17, 2021.

How to address a cover letter | with examples

The way you start your cover letter counts.

It’s the first thing a hiring manager sees when they open your application so you need to make them excited to peek into your CV .

In our guide, we’ll show you the ropes on how to address your cover letter, and even teach you how to find the recruiter or hiring manager’s name for maximum impact.

CV templates 

Address the hiring manager or recruiter directly

Address the hiring manager or recruiter by name to start building a rapport with them.

Something simple like, “Hi Lucy” will do the trick.

According to recent research , simply seeing your own name can trigger a strong response in the brain. So, be sure to do this, to captivate the recruiter’s attention.

How to find the recruiter or hiring manager’s name

You may be wondering, “How do I figure out their name?”

There are several ways to find out the name of the person handling the job opening, which we’ll look at below.

When you’re reading a job advert, you’ll sometimes find the name and email address of the person you need to get in touch with directly in the ad.

Look out for the section that says “For enquiries” or “Contact person”.

For example, the advert might say something like:

“For more info, please contact Susan Wright at [email protected].”

Usually, this person manages that job vacancy.

If you see this information, it’s your lucky day – job adverts are the simplest way to find the correct name.

Company website

If you can’t find the recruiter’s name on the job advert , and you’re applying for a job directly via a company, check out their website.

Keep an eye out for a “Who We Are” , “About Us” or “Our Team” section.

Here, you’ll usually be able to find the info about the people who work there, including the head of the department or hiring team connected to the position you’re applying for.

Look at the people’s profiles to get the one that fits your job’s department.

If you have trouble finding it directly, use the search bar on the company’s website and type in “Head of [Department Name]” or “HR Manager”.

You could also run a Google search for “[Company name] + team” for a quick way of finding an About Page for a particular team or department.

LinkedIn is one of the best ways to find a hiring manager or recruiter because millions of them are registered on the platform.

Firstly, ascertain the company that posted the position and the team it’s connected with from the information provided in the job advert.

When you know the department and organisation, head over to LinkedIn . Here, you can use the search bar to look for the company name, department or job title associated with the job opening.

Let’s say you’re applying for a marketing vacancy at Tesco. You can search for “Marketing Manager” in the search bar like this:

Once the search results appear, click the “People” filter button to narrow down your findings further so that you’re only seeing people (and not companies or groups).

Then make sure you choose your target company under “Current Company” – this ensures you only view people who are current employees.

You will need to type the name of the company into the text box like this:

Click on the name of the company you typed in. In this case, it’s “Tesco.”

Then hit the blue “Show results” button.

And examine the profiles that come up.

You’ll be able to find the person handling the job applications by looking for titles such as “recruitment manager” or “team leader” .

And once you view their profiles you may even be able to get hold of their phone number or email address.

Contact info

Here is how you can find a person’s email address via the contact details, if they have entered them.

Click on their profile then seek out the “Contact info” section.

This sits under their profile picture and headline.

If the user has made their contact info visible, you’ll see it here.

About section

Often, you can locate additional contact info, such as email addresses, in the “About” or “Summary” section of their profile.

To do this, scroll down to the user’s “About” section.

If the user has decided to include their email address, you’ll see it here.

If you can’t find an email, you can contact them directly through LinkedIn.

Here’s how you’d do this:

• Send a connection request – Send the person a connection request and a message. When they accept your request, you’ll be able to write an accompanying message.
• Use InMail – If this specific individual isn’t in your network, use the LinkedIn InMail. This is a premium feature which lets you send messages to LinkedIn members outside of your network – it’s useful but do. Of course, there is a fee to use this feature but it’s a useful tool.

What if you can’t find a name?

Don’t panic if you can’t find the name of the individual you’re trying to address. This will happen a lot during your job search .

In such cases, it’s absolutely fine to begin with a friendly “Hi.”

But don’t use expressions like “Dear Sir or Madam” – this sounds extremely outdated and aloof.

If you use the word “Hi”, this ensures your cover letter is more amicable and modern , even when you’re unsure of the person’s name.

This is a courteous and simple way to start if you have difficulty locating the specific hiring manager’s name.

How to write a cover letter email subject line

A recruiter’s inbox gets flooded with applications, so when you write your cover letter email , your initial goal is to entice them to read your email.

You must catch their attention with a compelling subject line and give a captivating reason for them to click on your message.

Avoid using generic subject lines, such as:

• “Check This Out” – Subject lines like this sound spammy, and hiring managers may ignore it.
• “Important” – Recruiters won’t know why your email is important – they might deem it clickbait.
• “CV Attached” – This subject line doesn’t offer any context or engage the recruiter in any way at all.
• “Hire Me” – This comes across as too blunt and provides no context.
• “I Need a Job” – This sounds too direct and may sound a little too desperate.
• “Looking for Work” – While you’re being upfront, this isn’t an engaging subject line.

Instead of including any of these generic subject lines, you must promote your selling points right off the bat.

For instance, use subject lines that highlight your skills and expertise in a concise, screen-friendly title.

Determine your main strengths as an applicant and invent a way to integrate them into your subject line.

You could say something like:

• “Veteran Graphic Designer with a Portfolio of Projects”
• “Registered Nurse with Intensive Care Unit Expertise”
• “Committed Secondary School Teacher with 10 Years’ Classroom Expertise”
• “Certified IT Professional with Experience in Network Security”

These subject lines are effective because they communicate key information and value to hiring managers clearly and concisely. Each tells the recruiter about your qualifications and expertise and is tailored to the specific job or field.

A recruiter is more likely to open an email from someone who can potentially meet their requirements.

A quick tip: Remember, subject lines have a limited amount of space – you’ll probably only be able to squeeze in between 30 and 35 characters.

How not to address a cover letter

When you’re addressing your cover letter , some things simply aren’t worth including. These old-fashioned or overly formal ways of starting a cover letter can make a negative first impression.

So, avoid the below phrases in your cover letter greeting:

• “Dear Sir or Madam” – This is far too old-fashioned and doesn’t show much effort. It’s also fairly impersonal.
• “What’s up, [Department Name]?” – This is excessively informal and will probably give hiring managers the wrong impression about you. It also doesn’t address the specific person.

Steer clear of these unimpressive ways to address your cover letter and plump for a more personal, engaging approach, like “Hi James” or “Hello Sarah”. Don’t forget, you need to get the perfect balance of friendliness and professionalism.

How to Write a Blind Cover Letter

Teacher Retirement Letter Writing Tips

If you are looking for a position with a company but don't know whether it is hiring, you may need to send a blind cover letter along with your resume. This will make the hiring manager aware of your enthusiasm in working for the company. Even if the company has no current opening for the position you are seeking, the hiring manager likely will keep a clean, polished and memorable blind cover letter on file for future reference.

Research companies within the industry that interests you. Visit websites, browse press releases and read news stories to stay informed about changes in the company and new products and services. Contact anyone in the industry you know who may be aware of which companies are hiring for the position you are seeking.

Address the blind cover letter to the hiring manager, supervisor or human resources contact. Find out by phone, the company website or email the name of the person to whom you should send your blind cover letter.

Begin your blind cover letter by introducing yourself in a memorable and professional manner. Include a brief description of your education, work experience and skills that best suit the company and its operations.

Explain why you are interested in working for the particular company. Mention an interesting fact you learned while conducting research and why your specific skills could benefit the company.

Close your cover letter by expressing interest in a face-to-face meeting. Include a specific date when you will call the hiring manager to arrange an interview.

Search business networking websites for information about hiring managers, human resources managers and executives of specific companies to find names, addresses, titles and departments. Send a hard copy of your cover letter, resume and references. Email copies can be easily deleted or overlooked.

Include a resume and references with your blind cover letter. Carefully proofread all materials because even a minor error can eliminate your chances for a job.

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Based in the Washington metro area, Jessica Jones has been a freelance writer since 2006, specializing in business topics. Her fiction has also been featured in publications such as "The Jamaican Observer Sunday Literary Supplement" and at websites including HackWriters. Jones earned a Master of Fine Arts in fiction writing from Lesley University.

What Is a Blind Cover Letter?

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Basic Introduction Letter When Starting an Internship

Writing an open cover letter, how to write cover letter templates.

• The Follow Up Letter Before an Interview
• How to Sell Yourself in a Cover Letter

Stepping up your job search might lead you to send blind cover letters and resumes to companies that do not have actual vacancies posted, according to Monster.com . Many job vacancies are never publicly advertised. This is why sending blind cover letters (also known as cold cover letters) may be a productive strategy that could pay off with a new job. Reviewing blind cover letter samples will help you get ideas for ones you might send during your career.

Blind Cover Letter Definition

These are sometimes referred to as unsolicited cover letters, and are addressed to companies that don't have advertised job openings. Job seekers who write blind cover letters typically select companies based on an interest in the organization or news about the organization's growth or expansion.

While some blind cover letters are mere form letters, the most effective ones contain as much personalization as possible. It's wise to research the organization for the name of an HR representative or a hiring manager before sending a letter.

Letters Targeting Industries

Job seekers who focus their search on certain industries might construct a blind cover letter that contains details about their experience in the industry, recommends job search website Indeed.com . For example, a pharmaceutical sales executive who sends a blind cover letter to a drug manufacturer might reference the prescription or over-the-counter medications she has sold throughout her career.

In addition, she can include information in her cover letter that a pharmaceutical firm would appreciate, such as evidence that the job seeker stays abreast of current developments in the industry.

Letters Targeting a Position

In some instances, job seekers send a blind cover letter that's truly blind. That is, they don't have a position in mind. The job seeker's work history is nonspecific, so there could be a number of jobs for which the job seeker might qualify. In some cases, letters are sent because an applicant wants to work for a specific company, explains

A blind cover letter where the job seeker isn't asking to be considered for a specific position highlights transferable skills and asks to be considered for a role based on those skills. For example, a blind cover letter might open with:

"I read with great interest that ABC Retail is opening a new store in Manhattan. I'd like to be considered for a position in the new location based on my background in operations, accounting and administration in a number of industries, such as health care, legal services and manufacturing."

Follow Up After Sending

Blind cover letters require followup. Job seekers who put in the work of sending unsolicited cover letters to numerous employers often indicate when they will follow up with the organization.

The last paragraph of the cover letter typically states, "I will follow up my interest in your company with a call to your office within the next few days. In the meantime, please don't hesitate to contact me if you have questions about my qualifications or credentials." Composing this kind of final paragraph naturally requires the job seeker to research the addressee's direct contact information.

• Monster.com: Cold Cover Letters
• Indeed.com: How to Write a Cold Cover Letter (Template and Example Included)

Ruth Mayhew has been writing since the mid-1980s, and she has been an HR subject matter expert since 1995. Her work appears in "The Multi-Generational Workforce in the Health Care Industry," and she has been cited in numerous publications, including journals and textbooks that focus on human resources management practices. She holds a Master of Arts in sociology from the University of Missouri-Kansas City. Ruth resides in the nation's capital, Washington, D.C.

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How to Address a Cover Letter

Don't know how to address your cover letter in the most respectful and appropriate way? See the best tips on what business etiquette dictates and how to get points as a good candidate.

Making a great first impression is imperative to becoming the #1 candidate for the job. The first impression, as we found out in our previous articles, comes from the cover letter. An appropriate salutation secures the right tone for the rest of your cover letter and wins the recipient’s favor. By directing your cover letter to a specific person you simulate a dialog, a conversation, where you’ve been yielded the floor. Stop cranking out templatized impersonal covering letters — they end up in the discard pile!

In this article, we’ve drawn up an explicit guide on “how to” and “who to” for addressing a cover letter when applying for a job opening.

Addressing a Cover Letter: Why is it Important?

Imagine you’re a hiring manager. It’s an average day at work — your company is looking for a Sales Manager . You brew your daily cup of strong coffee and check your inbox. The inbox displays 200+ incoming emails from applicants for the job opening.

You open one email and it reads

The first idea in your head will probably be something like:

“Another cliched cover letter. I bet this applicant’s been sending this cover letter to dozens of companies. I’ll leave it for the end.

You open the next one and it starts

Easy, easy! My name is Rachel, I’ll have you know!

You’re not in the best mood already, right? Would you give a chance to an applicant who calls you “Sir”? Bet you won’t.

To make things worse, these examples are real-life cases. You can ask hiring managers and recruiters from different companies and they all will say that they read letters like this time and time again. Moreover, they will definitely tell you even more ridiculous stories from their experience.

Let’s move to our article and consider the best options for addressing a cover letter for a job and the mistakes to avoid.

Options for Addressing a Cover Letter

Our experts strongly suggest that job seekers address their cover letters using the recruiting manager’s name. Now, this is not always possible for various reasons, so what’s the next best thing? We’ll show you how to address a cover letter for an online application the right way in any situation.

Use the Hiring Manager’s Name

Always make the effort to find who to address cover letter to. How do you find the info?

You can say something like:

“Hello, my name is Theodore. I’m applying for the content writer position at your company. Do you by any chance know the name of the hiring manager responsible for the position? It would be much appreciated.”

You might think that this is a waste of time, but going out of your way to find the recruiter’s name really shows that you put in the effort to apply and have a genuine interest in working there.

Use the Recipient’s Title In Your Address

Dear Dr. House, Dear Maj. Payne, Dear Prof. Hulk,

Although finding the name of the hiring manager is always preferred, it’s not always possible. What should you do in these occasions? HR professionals have answered this question for you. In a recent study done by Saddleback College, which surveyed 2,000 hiring managers, the majority of the polled specialists liked to see “Dear Hiring Manager” if the name is unknown. Starting your cover letter , write the role you’re applying for and “Hiring Manager” in the recipient info section.

Hiring Manager for the Engineer Position

From: John Doe

11301 West Olympic Boulevard Apt. 100

Los Angeles, CA 90064

(212) 245-7154

[email protected]

To: Hiring Manager for the Engineer Position

XYZ Worldwide Inc.

28 Second Avenue, NY

(212) 244-7701

Dear Hiring Manager,

I’m writing to you to express my interest in the Engineer position that

is open on your company website with the job ID #10120.

What should you do when you have the name of the hiring manager but aren’t sure of the person’s gender? The answer is simple — include both the first name and the last name in your greeting.

- Dear Taylor Johnson,

- Dear Cory Morgan,

Mistakes to Avoid When Addressing a Cover Letter

Oftentimes, candidates write cover letters half-heartedly and make silly mistakes. You would probably assume that the majority of applicants mishandling cover letters are students because of the lack of experience, but it’s not a matter of experience. It’s a matter of underestimation. Inexperienced internal students sometimes write their applications for an internship much better and more professional than overqualified workers with a vast experience handle their cover letters for a job at a big company. It all depends on how the candidate celebrates this document and realizes the impact of a well-thought-out cover letter.

What's the Proper Format for a Cover Letter Address?

Get Cover Letter expert writers suggest using a traditional business letter format when writing a cover letter for employment. Keep in mind, that while the business style cover letter rules and requirements are pretty strict, there is still room for a free hand and individual approach.

Start with a header that includes the sender’s name, address, and contact info. Add date above or below the sender’s section. Skip 1 line after the sender section.

The recipient’s info section includes the recruiting manager's name, official title and company name, full address, including city, state and zip code, and phone number. Skip 1 line after the recipient section.

Write an appropriate salutation: “Dear Mr. Doe,”, “Dear Cpt. Donovan,”, “Dear Hiring Manager,”. Don’t forget a comma after your greeting and leave 1-2 blank lines before you get down to writing the introduction.

Introduce yourself and get straight to the point of your job application.

From: [Your Full Name]

[Street, City, State, Zip]

[Phone Number]

To: [Recipient’s Full Name]

[Recipient’s Company Name]

[Recipient’s Phone]

[Recipient’s Email]

Dear [Recipient],

First/Introductory Paragraph

Body: Qualifications, Interests, Background, Sales Pitch

Closing paragraph

Farewell words e.g. Best Regards,

[Your Full Name]

Want to know what to write in the rest of your cover letter? See our “ Complete Guide To Writing an Impressive Cover Letter That Gets You Hired”

Now you know how to address a cover letter to a company in any situation you face during your job search. Follow the rules and recommendations from our professional guide and craft outstanding cover letters. If you have specific questions about how to address someone in a cover letter, feel free to contact us for some extra tips and advice. Still doubting yourself or unsure and can’t get past writer's block? We’re here for you. Our company has been providing professional CV and cover letter writing services for thousands of clients from the US and overseas. As of today, over 130,000 cover letters have been successfully built with the help of our online service; thousands of our clients have landed jobs. We are here to assist with your career ambitions and help you land your dream job. Don’t miss a chance to become one of those delighted people!

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How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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