business plan handmade products ppt

How to write a business plan for handmade items

Table of Contents

Completing market research for your handmade items business 

Creating the company description for your handmade items business plan, determining your business’s goals and objectives , building a budget for selling handmade items , accounting software , funding sources, how countingup can help simplify your business plan.

If you want to sell handmade products, creating a plan is essential to your business’s success. A business plan for selling handmade items will help you structure and focus your efforts. This document is also great to refer back to so you can measure the progress of your goals. 

Plus, having a well-developed business plan is essential to achieving the necessary funding to start or grow your business. It helps you show banks or investors that you will use their money with intention and will be able to pay it back. But if you’re not sure where to start with your plan or what to include, we can help. 

This guide will list the key elements of a business plan for handmade items, including: 

• Market research 
• Company description 
• Goals and objectives
• Budget 

Before you can write your business plan, conduct your market research . This research will allow you understand the handmade items market, including its trends and demand. Market research will help you understand competition, examine similar businesses and products, and get an idea of pricing. 

The more you understand the handmade items market, the better you’ll be able to plan your business. This knowledge will allow you to organise your operations, pick your products, understand your target audience , and market yourself to develop a customer base. 

To find valuable information on the handmade items market, you might want to look at popular craft products on Etsy. You could also use YouTube and TikTok to find popular videos about handmade products. Understanding who engages with this content will help you know who will be interested in your products. Include this market research in your business plan and use relevant information to inform the other aspect of your plan. 

In addition to this, try to stay up to date with trends in the handmade items market. You might want to join or follow a relevant club or association such as the Design Trust . You can also sign up for magazine subscriptions, such as Crafts Magazine . 

The company description is a key part of your business plan for handmade items. This description summarises your business’s who, where, what, when, why, and how. So, it will help explain what you do, how you earn money, and why you’ll achieve success. 

Your company description will outline your mission. In other words, this is where you’ll discuss your values, ethics, and culture. You’ll also touch upon your vision or where you want your company to go in the future. Then, outline how you’ll organise it, market it, and which products you’ll focus on. 

For example, you might explain which handmade items you’ll sell and where you sell them. Will you open a shop for your products or sell them through an online shop? You can also outline who these products will benefit most and how you will reach that audience. 

Learn more about writing a company description .

Once you outline your company description, you can write out your business goals and objectives. It’s important to have short, medium, and long-term goals to help you establish and prioritise tasks to progress your business. Goals structure what you want your business to achieve and where you want it to go. 

Meanwhile, objectives help you turn those goals into reality. In this part, you’ll want to make your objectives specific. Do this by using the SMART method, meaning you’ll make them specific, measurable, achievable, relevant, and time-based. For example, you might have an objective to reach profitability. Additionally, you could plan to expand your handmade items business by incorporating an Etsy shop within the first six months. 

The next essential thing to include in your business plan for handmade items is a budget. This budget will help create goals on how much you’ll spend to start up and run your business. At the same time, you can consider sales goals and how you’ll earn a profit. 

While creating your starting budget, determine how much it’ll cost to run your business. These expenses might include the cost of supplies to make your products, marketing expenses, insurance, and other software. 

Learn more about starting a budget .

But to simplify budgeting and stick to it, you’ll need organised finances. Countingup, a business account with built-in accounting software, will help you understand how much you earn and spend for your business. You can easily find and record your transactions by type with the automatic expense categorisation. 

Plus, the app has a receipt capture tool that reminds you to snap a photo of your receipts as soon as you make a purchase. When you stay on top of your spending, you’ll know when to cut back and how to alter your budget for stronger finances. 

When starting your handmade items business, you’ll also need to consider your startup costs, to calculate how much you’ll need to start your business. With this number, you can determine how you’ll secure the necessary funding, such as saving, seeking investors, or taking out a loan. Whichever funding sources you plan to pursue can inform your plan. 

As you write your handmade items business plan, you’ll need strong financial management to make the business profitable. But, financial management can be stressful and time-consuming when you’re self-employed. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup offers useful accounting features like ongoing cash flow insights that show how much you earn and spend over time. This tool helps you track your performance, make better decisions, and confidently keep on top of your business finances wherever you are. 

Start your three-month free trial today.  Find out more here .

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How to Start a Handmade Craft Business

• Time to read: 20 min.

Welcome to the exciting world of crafting and entrepreneurship! Starting a handmade craft business allows you to transform your creative passion into a successful venture. 

This guide will help you understand the important steps involved in building your handmade craft business. From choosing your craft niche to creating a business plan, establishing an online presence, and providing excellent customer experiences, you’ll learn everything you need to know. 

Get ready to combine your love for crafting with the joy of running a profitable business.

Understanding the Craft Market

Envision the craft market as an expansive landscape. It’s ever-changing and filled with opportunities. Each year, the craft world introduces new trends and products. Keeping a close eye on these changes is key to your success.

Research is essential in this journey. Attend craft fairs and explore popular online platforms. Look for what’s trending and selling well. Don’t forget to examine the customers too. Who’s buying what can offer you great insights.

Also, study your competitors. Understanding their strengths and weaknesses can help you stand out. All this knowledge will guide you in crafting a successful business. The deeper your understanding, the better your chances of thriving in this creative arena.

Identify Your Unique Crafts

Dive into your pool of creativity and evaluate what you can create. Unleashing your unique skills is crucial in the vibrant world of crafts. Here’s a list of popular handmade crafts you might consider:

• Handmade Jewelry: Be it delicate earrings, statement necklaces, or custom bracelets, jewelry always finds a spot in the market.
• Knit and Crochet Items: Warm blankets, stylish scarves, cute amigurumi toys – the possibilities are endless with a pair of needles or a hook.
• Ceramic Pottery: Beautiful and functional, pottery items like mugs, plates, or vases can be a hit.
• Handmade Candles: Scented, decorative, or themed candles can light up someone’s day.
• Woodwork: From furniture to intricate carvings, woodwork is an attractive craft area.
• Bath and Body Products: Think organic soaps, bath bombs, lotions, or lip balms that offer a touch of luxury.
• Paper Crafts: Custom cards, scrapbooks, or origami art pieces cater to the paper-loving audience.
• Leather Goods: Wallets, belts, or stylish handbags made of leather can be sought after.
• Sewing and Embroidery: Quilts, embroidered art, custom clothing, or even plush toys could be your forte.
• Glass Art: Stained glass decor, fused glass jewelry, or hand-blown glassware are eye-catching craft options.

Take time to explore your talents. Which of these crafts do you enjoy making? Where does your craft stand out? Does it fill a particular niche? By asking these questions, you can focus your craft business in the right direction.

Writing a Handmade Craft Business Plan

Setting up a handmade craft business demands a well-thought-out business plan. This crucial document will act as a roadmap, guiding your actions and decisions as you establish and grow your business. 

Follow these detailed steps to create your business plan:

Step 1: Executive Summary: Write a concise overview of your business. Include your business name, the type of crafts you’ll sell, and your business objectives.

Step 2: Business Description: Outline your business in more detail. Describe your products, your target market, and your unique selling proposition – what sets your crafts apart?

Step 3: Market Analysis: Detail your understanding of the craft market. Who are your competitors? What trends are impacting the industry? Use your research on the craft market here.

Step 4: Organization and Structure: Define your business structure. Are you a sole proprietor, or are you entering a partnership? Describe your role and any key partners or employees.

Step 5: Services and Products: Describe the crafts you’ll sell. How are they made? What value do they bring to customers?

Step 6: Marketing and Sales Strategy: Outline your plans for attracting and retaining customers. Will you use social media, craft fairs, or online marketplaces?

Step 7: Funding Request and Use: If you seek external funding, specify how much you need and how it will be used. If you’re bootstrapping, detail your financial plan.

Step 8: Financial Projections: Provide projections for future sales, expenses, and profits. This section is crucial, especially if you’re seeking external funding.

Building a Realistic Product Pricing Strategy

A sound pricing strategy ensures your business is profitable without alienating potential customers. 

Here’s a step-by-step process using real numbers:

Step 1: Calculate Cost of Goods Sold (COGS): This includes the cost of all the materials used to make a product. For example, if you’re creating a handmade necklace, you might spend $10 on beads, $2 on string, and $3 on a clasp, totalling to $15.

Step 2: Determine Your Time Cost: Estimate how much time it takes you to create one product. Let’s say it takes you 1 hour to make the necklace, and you value your time at $15 per hour.

Step 3: Add Overhead Costs: These are the indirect costs of making your products. For example, utilities, rent, marketing expenses, etc. Assume that overhead costs amount to $5 per product.

Step 4: Calculate Total Cost: Add up the numbers from Steps 1-3. For the necklace, your total cost would be $35 ($15 for materials + $15 for your time + $5 for overhead).

Step 5: Set a Profit Margin: Profit margins can vary, but a common margin for handmade crafts is around 50%. So, if your total cost is $35, your selling price would be $52.5 ($35 + 50% of $35).

Step 6: Research Competitor Pricing: Look at what similar products sell for. If similar necklaces sell for $60, your price is competitive. If they sell for $40, you may need to adjust your costs, pricing, or profit margin.

Remember, pricing is a delicate balance. It should cover your costs, provide a profit, and reflect the value to the customer.

Legal Aspects to Consider

Delving into the world of crafts comes with its share of legal considerations. They may seem daunting, but they are a vital part of setting up a business.

Here are some key legal aspects you should consider:

Permits and Licenses

Depending on your location and the nature of your craft business, you may need certain permits or licenses. These could be a general business license, a sales tax permit, or a home occupation permit if you’re operating from home. Check with your local and state government offices to find out what you need. They can provide guidance on the required paperwork.

Liability Protection

If your craft product accidentally causes harm or injury to a customer, you could face a lawsuit. Therefore, you should consider product liability insurance. It helps protect your business in such scenarios. Consulting with an insurance advisor can help you understand the coverage you need.

Tax Requirements

Running a craft business comes with tax obligations. You’ll likely need to pay income tax, self-employment tax, and sales tax. Keep detailed records of your income and expenses to make tax time easier. Hiring a tax professional is a wise move, especially when you’re starting. They can help ensure you meet all tax requirements and even find deductions to save you money.

Labeling Requirements

Depending on your craft products, there may be labeling regulations you need to follow. For example, if you’re selling homemade candles, you might need to include warning labels. If you’re selling clothes, you may need to list the materials used. Check with the relevant federal agencies or a legal advisor to ensure your labels are compliant.

Copyright and Intellectual Property

If your designs are original, consider protecting them with a copyright or patent. Also, respect the intellectual property rights of others. You can’t sell crafts that infringe on someone else’s copyright.

Legal compliance is not an area to neglect. It’s much easier to set up everything correctly from the start than to untangle legal issues later. If you’re unsure about any aspect, seek help from a professional. Lawyers, accountants, and business advisors can guide you through the process, ensuring you’re on the right track.

Choosing Your Handmade Craft Business Name

The process of picking your business name is an exciting journey. It’s a creative endeavor that demands careful thought as it significantly impacts your brand identity. Here’s a detailed guide on how to come up with an unforgettable and unique name:

Step 1: Brainstorm Ideas

Start by brainstorming words related to your craft and the feelings you want your brand to evoke. Is it about elegance, quirkiness, nostalgia, or whimsy? Write all these words down. Don’t censor yourself in this initial stage; let your creativity flow.

Step 2: Combine and Play with Words

Now, look at your list and start playing with combinations. Mix and match words, look for rhymes, or even invent new words. For example, if you’re making knitted goods and want to evoke a sense of comfort and coziness, you might combine words like “Cozy,” “Knit,” and “Haven” to create “CozyKnitHaven.”

Step 3: Keep It Simple

While being creative, remember that your business name should be easy to pronounce, spell, and remember. A name that’s too complicated or long might confuse potential customers.

Step 4: Reflect Your Craft

Ideally, your business name should give some clue about the nature of your craft. A name like “EcoWoodCreations” instantly informs customers that you work with wood and have an eco-friendly approach.

Step 5: Check for Uniqueness

Once you have a list of potential names, it’s time to check if they’re available. A quick online search can help you see if there are other businesses with the same name. You can also check on domain registration sites to ensure the website domain for your name is available.

Step 6: Get Feedback

Share your top choices with close friends, family, or potential customers. Their feedback can provide invaluable insights. They might see connections or connotations that you missed.

Step 7: Legal Registration

After you’ve chosen your business name, it’s crucial to register it. Depending on your business structure, this might be as simple as filing a “Doing Business As” (DBA) statement with your local government, or it could involve trademarking the name.

Your business name is more than just a name; it’s the first interaction a potential customer has with your brand. Take the time to create a name that resonates with your vision for your craft business.

Crafting Your Digital Storefront

A robust online presence is a critical component for any successful craft business today. It’s your digital storefront where customers can browse, appreciate, and purchase your handmade crafts. 

Here’s a detailed guide on creating your online shop using platforms like Shopify, WordPress with WooCommerce, or other similar storefronts:

Step 1: Choose the Right Platform: Decide which e-commerce platform fits your needs. Shopify is a user-friendly option with a range of features, including various themes, secure payment options, and marketing tools. WordPress with WooCommerce, on the other hand, offers extensive customization and flexibility, perfect for those with more technical knowledge.

Step 2: Create Your Website: Once you’ve chosen a platform, it’s time to build your site. Choose a theme that aligns with your brand image. Make sure it’s clean, appealing, and easy to navigate. Use high-quality images of your crafts and provide detailed product descriptions.

Step 3: Showcase Your Craft: Create a compelling product portfolio. Include clear, well-lit photos from different angles. Incorporate videos where possible. For each product, provide details like size, materials used, and care instructions. Also, share the story behind each craft – this adds a personal touch and connects with customers.

Step 4: Craft Your Story: Don’t forget the ‘About’ page. Tell your story. How did you start crafting? What inspires you? This connection can turn visitors into customers and even loyal fans.

Step 5: Set Up Payment and Shipping: Ensure your website has secure payment gateways. Options can include credit/debit cards, PayPal, or Apple Pay. Also, outline clear shipping and return policies.

Step 6: Optimize for Search Engines: Implement SEO practices to increase your site’s visibility on search engines. Use relevant keywords in your product descriptions, meta descriptions, and headers. Create a blog to share crafting tips or behind-the-scenes content. This can help attract traffic to your site and boost your rankings.

Step 7: Launch and Promote: Once your site is ready, launch it and promote it across social media platforms, email newsletters, and craft forums. Regular updates and promotions can keep your customers engaged and coming back for more.

Your online store is an extension of your craft business. It should reflect the love, care, and creativity that go into each handmade craft you create. With a well-crafted digital storefront, you can reach a wider audience and turn your craft passion into a thriving business.

Elevating Your Craft Business with SEO

In the vast digital landscape, Search Engine Optimization (SEO) is your compass to guide potential customers to your craft business. Let’s delve into the basics of SEO and how it can enhance your online visibility:

On-Page SEO

On-page SEO involves optimizing various elements on your website to improve its search engine rankings. It starts with identifying relevant keywords related to your craft business. These keywords are the words and phrases that people commonly search for when looking for crafts online. Incorporate these keywords naturally into your website content, including product descriptions, blog posts, and page titles. This enables search engines to better understand the relevance of your content and increases your chances of appearing higher in search results.

Off-Page SEO

Off-page SEO refers to activities performed outside of your website that can positively impact your search rankings. One crucial aspect of off-page SEO is building high-quality backlinks to your website. Backlinks are links from other reputable websites that direct users to your site. Search engines view backlinks as a vote of confidence and credibility, which can improve your rankings. Engaging in guest blogging, reaching out to influencers, and promoting your crafts on social media can help attract backlinks and amplify your online presence.

Social Signals

Social signals play a role in SEO by influencing search engine rankings. These signals are indicators of your website’s popularity and authority on social media platforms. The number of likes, shares, comments, and overall engagement your craft business receives on social media can have an impact on your search rankings. Cultivating an active and engaged social media presence can enhance your brand visibility, attract more visitors to your website, and potentially boost your search rankings.

Remember, SEO is an ongoing process that requires continuous optimization and adaptation. Stay updated on the latest SEO practices, monitor your website’s performance using analytics tools, and make adjustments accordingly. By harnessing the power of SEO, you can attract a larger audience to your craft business and showcase your creations to those who are actively seeking them online.

Social Media and Promoting Your Craft Business

In the digital landscape, social media is a vital catalyst to drive traffic and generate sales for your craft business. 

Let’s explore some of the most influential social media platforms and how they can propel your craft business forward:

With its visual focus, Pinterest is a haven for crafters and DIY enthusiasts. It allows you to create captivating boards and showcase your crafts through high-quality images. Crafters often turn to Pinterest for inspiration, making it an ideal platform to reach your target audience. Create eye-catching pins, optimize them with relevant keywords, and link them back to your website. Engage with the Pinterest community, join group boards, and establish your presence as an authority in your craft niche.

As a visual-centric platform, Instagram provides a seamless way to display your crafts to a wide audience. Utilize the power of striking visuals, thoughtful captions, and relevant hashtags to attract attention. Showcase your products through enticing images and videos, share behind-the-scenes peeks, and tell engaging stories through Instagram Stories and IGTV. Cultivate an active presence, engage with your followers by responding to comments and direct messages, and leverage influencer collaborations to expand your reach.

TikTok’s short-form video format has gained immense popularity, especially among younger audiences. It offers a unique opportunity to showcase your creativity and craft skills through engaging and entertaining videos. Share tutorials, process videos, and fun behind-the-scenes clips. Leverage popular craft-related hashtags and participate in trending challenges to increase your visibility. As TikTok’s algorithm favors discoverability, there is potential for your craft business to gain significant exposure.

YouTube is an excellent platform for in-depth tutorials, craft demonstrations, and DIY projects. Create high-quality videos showcasing your craft techniques, step-by-step guides, or even vlogs documenting your craft journey. Optimize your videos with relevant titles, descriptions, and tags to increase their visibility in search results. Engage with your audience through comments and encourage them to subscribe for future updates.

While Facebook may not be as visual-centric as Instagram or Pinterest, it still provides a vast audience reach and valuable marketing opportunities. Create a Facebook business page to share updates, promotions, and engage with your audience. Join relevant craft communities and groups to connect with like-minded individuals and potential customers. Consider utilizing Facebook ads to target specific demographics and expand your reach further.

Remember, social media platforms offer tremendous potential to connect with customers, showcase your craft products, and foster brand loyalty. 

Select platforms that align with your target audience’s preferences and invest time and effort in engaging and building relationships with your followers. By leveraging the power of social media, you can create a thriving community around your craft business and drive traffic to your website for increased sales and brand recognition.

Selling Crafts on Online Marketplaces

In the digital realm, online marketplaces open up a world of opportunities for craft businesses. These platforms, including Etsy, Amazon Handmade, and eBay, provide access to a vast customer base and streamline various aspects of selling. Here’s an in-depth look at the benefits and considerations of selling on online marketplaces:

Etsy is renowned as a go-to marketplace for handmade crafts, artisanal products, and vintage items. It attracts a community of craft enthusiasts actively seeking unique, handcrafted goods. By setting up a shop on Etsy, you tap into a targeted customer base that appreciates the value of handmade creations. The platform offers seller tools, such as listing optimization features, promotional opportunities, and analytics to help you track performance. Keep in mind that Etsy charges listing fees, transaction fees, and other expenses, so carefully calculate your pricing to account for these costs.

Amazon Handmade

Amazon Handmade is a dedicated section within the vast Amazon marketplace that showcases handcrafted products. As the world’s largest online retailer, Amazon provides unparalleled visibility and access to a massive customer base. Listing your crafts on Amazon Handmade exposes your products to millions of potential buyers, boosting your chances of sales. The platform offers fulfillment options like FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant) to handle warehousing, shipping, and customer service. Be aware that there are referral fees and other associated costs when selling on Amazon Handmade.

eBay is a well-established online marketplace known for its broad reach and diverse range of products. It caters to both new and vintage items, making it suitable for craft businesses that incorporate vintage elements or offer unique collectibles. eBay provides tools for sellers to create listings, manage inventory, and engage with buyers. However, it’s essential to be mindful of the competition and ensure your products stand out through compelling listings and competitive pricing. eBay charges listing fees and final value fees based on the selling price.

When considering online marketplaces, evaluate which platforms align best with your craft business and target audience. Research the fees, policies, and seller requirements of each marketplace to determine the most suitable fit. 

Additionally, consider the specific features and tools each platform provides to support your craft business, such as promotional opportunities, advertising options, and customer support.

Keep in mind that while online marketplaces offer convenient logistics and access to potential customers, it’s still vital to establish your brand identity and promote your craft business through effective marketing strategies. 

A balanced approach that combines selling on online marketplaces with building your independent online presence can maximize your reach and sales potential in the craft market.

Building a Strong Brand

In the bustling world of craft businesses, building a strong brand is essential to stand out from the competition and forge meaningful connections with customers. 

Here’s a detailed exploration of the key elements that contribute to a robust brand:

Mission, Vision, and Values

Define your craft business’s purpose, vision for the future, and the core values that guide your operations. Your mission encapsulates the impact you aim to create through your crafts, while your vision paints a vivid picture of where you aspire to be. 

Your values reflect the principles that govern your decisions and interactions. Crafting a clear and compelling mission, vision, and set of values will provide a solid foundation for your brand.

Aesthetics and Visual Identity

Your brand’s visual elements, such as your logo, color palette, typography, and overall design, contribute to the aesthetics of your craft business. Consistency across these visual elements establishes a cohesive and recognizable brand identity. 

Consider how your brand’s aesthetics align with your crafts’ style, values, and target audience, as they play a vital role in evoking emotions and conveying your brand message.

Packaging as a Brand Extension

Packaging serves as the first tangible touchpoint with your customers. It not only protects your crafts but also provides an opportunity to leave a lasting impression. Thoughtfully design your packaging to align with your brand’s visual identity and evoke the desired emotions. 

Consider eco-friendly options, personalized notes, or creative touches that enhance the unboxing experience and leave customers excited about your brand.

Customer Loyalty and Differentiation

Strong brands cultivate loyal customers who not only make repeat purchases but also become advocates for your craft business. Deliver exceptional customer service, go above and beyond to meet customer needs, and create a memorable experience at every touchpoint. By nurturing customer loyalty, you establish a solid foundation for your brand’s growth. 

Additionally, identify what sets your crafts apart from competitors and highlight these unique selling points. Whether it’s superior craftsmanship, innovative designs, or a distinctive style, emphasize what makes your crafts special to create a distinct market position.

Building a strong brand requires time, consistency, and a deep understanding of your craft business’s essence. Dedicate resources to carefully craft and nurture your brand identity. 

When done effectively, a compelling brand will attract loyal customers, differentiate you in the market, and contribute to the long-term success of your craft business.

Customer Service in Your Craft Business

Customers hold the key to the success of your craft business. To build lasting relationships and foster loyalty, exceptional customer service is paramount. 

Consider these essential practices:

Responsive Communication

Promptly respond to customer inquiries, whether through email, social media, or your website’s contact form. Provide helpful and informative responses that address their questions or concerns. 

Clear and timely communication builds trust and demonstrates your commitment to customer satisfaction.

Issue Resolution

Inevitably, issues or concerns may arise. Approach them with empathy and a genuine desire to find a solution. Resolve problems promptly, striving for a win-win outcome. 

Actively listen to your customers’ feedback, taking it as an opportunity to improve your products or processes. By demonstrating responsiveness and a proactive approach to resolving issues, you can turn potentially dissatisfied customers into loyal advocates.

Word-of-Mouth Power

Satisfied customers can become invaluable brand ambassadors. Positive experiences with your craft business can prompt customers to recommend you to friends, family, or online communities. 

Encourage word-of-mouth marketing by consistently delivering exceptional customer service and providing a remarkable overall experience. 

Foster positive relationships, and remember that every customer interaction is an opportunity to make a lasting impression.

Packaging and Shipping Your Products

Packaging and shipping play pivotal roles in enhancing the overall customer experience. Consider the following tips:

Thoughtful Packaging

Design packaging that aligns with your brand’s aesthetics and reinforces your craft’s value. Ensure it provides adequate protection to prevent damage during transit. Consider adding personalized touches, such as branded stickers or handwritten notes, to create a memorable unboxing experience. Reflect your commitment to sustainability by using eco-friendly packaging materials whenever possible.

Shipping Efficiency

Research various shipping options to identify the best balance of cost, reliability, and speed for your craft business. Consider partnering with shipping carriers that offer competitive rates, tracking capabilities, and reliable delivery services. Streamline your shipping process by utilizing shipping software or services that help automate label creation, package tracking, and order fulfillment.

Shipping Costs and Pricing

Factor in shipping costs when determining your product pricing. You can choose to offer free shipping by incorporating the shipping costs into the product price or set separate shipping fees. Conduct a cost analysis to ensure your pricing remains competitive while covering the expenses associated with packaging and shipping.

By prioritizing thoughtful packaging and efficient shipping, you demonstrate your commitment to delivering a delightful experience to customers. 

When their orders arrive promptly and in pristine condition, it enhances their overall satisfaction and increases the likelihood of repeat purchases and positive reviews.

Prioritizing Self-Care

As a craft business owner, it’s crucial to remember that taking care of yourself is just as important as taking care of your business. 

Here are some essential self-care practices to incorporate into your routine:

Rest and Relaxation

Running a business can be demanding, so make sure to schedule regular downtime. Set aside time for relaxation, whether it’s through meditation, reading, or pursuing a hobby. Allow yourself to recharge and rejuvenate, as this will contribute to your overall well-being and prevent burnout.

Maintaining Connections

Don’t let the busyness of your craft business overshadow your personal relationships. Stay connected with friends and family. Carve out time for social activities and meaningful conversations. Nurturing these connections provides support, balance, and a sense of belonging outside of your entrepreneurial endeavors.

Pursuing Hobbies and Interests

Your craft business is an extension of your passion, but remember to cultivate other interests as well. Engaging in hobbies unrelated to your business allows you to explore new areas, unwind, and find inspiration from diverse sources. It helps maintain a well-rounded life and stimulates creativity in unexpected ways.

Wellbeing and Creativity

Prioritizing your wellbeing has a direct impact on your creativity and productivity. When you prioritize self-care, you allow your mind to rest, recharge, and access its creative potential. Regular exercise, sufficient sleep, and a balanced diet are vital components that contribute to your overall well-being and foster a clear and focused mind.

Embracing Innovation and Staying Relevant

In the dynamic craft industry, staying current and continuously innovating is crucial for the long-term success of your craft business. Consider these strategies to keep your craft business fresh and exciting:

Keeping Up with Trends

Stay informed about the latest trends and shifts in the craft market. Follow industry blogs, attend trade shows, and engage with craft communities both online and offline. Keeping your finger on the pulse of emerging trends allows you to adapt and cater to evolving customer preferences.

Exploring New Techniques

Continuously challenge yourself by exploring new techniques and experimenting with different materials. Attend workshops, take online courses, or join local craft groups to expand your skill set. Embracing new techniques can infuse freshness and uniqueness into your crafts, captivating customers with your innovation.

Lifelong Learning

Cultivate a growth mindset and embrace learning as a lifelong journey. Stay curious and seek inspiration from various sources such as art exhibitions, nature, travel, or even other creative fields. Continuous learning broadens your perspectives, enriches your creative process, and keeps your craft business dynamic.

Taking Calculated Risks

Don’t be afraid to step outside your comfort zone and take calculated risks in your craft business. Introduce new product lines, explore different marketing strategies, or experiment with collaborations. This willingness to take risks can open doors to new opportunities and set your craft business apart from the competition.

Remember, the essence of your craft business lies in your passion and creativity. Nurture these qualities as your craft business grows by prioritizing innovation, embracing change, and maintaining a sense of wonder and exploration. Adaptability and the courage to try new things will position your craft business for continued success.

Frequently Asked Questions

Popular online marketplaces for selling handmade crafts include Etsy, Amazon Handmade, eBay, and Shopify. Each platform offers different features, reach, and fees, so consider your target audience and business needs when selecting a marketplace.

Social media platforms like Instagram, Pinterest, and TikTok can benefit a craft business by providing a platform to showcase crafts, engage with customers, build brand awareness, and drive traffic to your website or online marketplace.

Customer service is vital in a craft business as it builds trust, fosters customer loyalty, and generates positive word-of-mouth referrals. Promptly addressing customer inquiries, resolving issues, and providing a memorable experience contribute to the success and growth of your business.

SEO (Search Engine Optimization) can benefit a craft business by improving its visibility in search engine results. Optimizing website content with relevant keywords, implementing on-page SEO strategies, and building backlinks can drive organic traffic to your website or online store.

Staying current in the craft business is crucial to remain relevant and competitive. Monitoring trends, exploring new techniques, continuously learning, and seeking inspiration help keep your crafts fresh, innovative, and appealing to evolving customer preferences.

In conclusion, starting a handmade craft business requires careful planning, creativity, and a deep understanding of various aspects such as market research, business planning, pricing strategies, legal considerations, online presence, customer service, packaging, and self-care. By following the guidelines outlined in this comprehensive article, you can lay a strong foundation for your craft business’s success.

Crafting a successful business from your passion requires dedication, perseverance, and a continuous thirst for growth and improvement. Embrace the challenges and enjoy the fulfilling journey of sharing your unique crafts with the world.

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How To Write a Business Plan for E-commerce Platform for Handmade Items in 9 Steps: Checklist

By alex ryzhkov, resources on e-commerce platform for handmade items.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan
• Bundle Business Plan & Fin Model

Are you passionate about handmade items? Do you want to create an e-commerce platform where artisans can showcase their unique creations? Look no further! In this blog post, we will walk you through the essential steps to write a business plan for an e-commerce platform for handmade items. With the growing demand for artisanal products, now is the perfect time to tap into this thriving market. So let's dive in and get started on your entrepreneurial journey!

According to recent statistics, the e-commerce industry in the US is experiencing tremendous growth, with online sales reaching $861 billion in 2020. Handmade items, in particular, have gained immense popularity, as consumers seek out one-of-a-kind and personalized products. So, if you're thinking about launching an e-commerce platform for handmade items, you're on the right track to tap into this lucrative market.

The first step in creating a business plan for your e-commerce platform is to research the market and industry trends . Understand the demand for handmade items, identify emerging trends, and determine the market's potential for growth. By staying ahead of the curve, you can position your platform as a leader and meet the evolving needs of your target audience.

Once you have a clear understanding of the market, it's essential to define your target audience and customer profiles . Identify who your ideal customers are, what their preferences and buying behaviors are, and how your platform can cater to their needs. By creating customer personas, you can tailor your marketing efforts and product offerings to resonate with your target audience.

Next, conduct a competitive analysis to identify other e-commerce platforms that cater to handmade items. Analyze their strengths, weaknesses, and unique selling propositions. This will help you differentiate your platform and identify opportunities to provide a better user experience and value to both artisans and customers.

One of the key aspects of your e-commerce platform's success is having a unique selling proposition (USP). Determine what sets your platform apart from the competition and how you can communicate this effectively to your target audience. Whether it's offering exclusive handmade products or providing exceptional customer service, your USP will be the driving force behind attracting and retaining customers.

• Developing a pricing strategy is crucial to achieve profitability while remaining competitive. Determine the pricing structure that maximizes your profits while offering fair compensation to artisans. Consider factors such as materials, labor, shipping costs, and your platform's commission percentage.
• To create a comprehensive product range on your platform, you need to define the product range and establish supplier relationships . Source unique and high-quality handmade items from artisans who align with your platform's values and aesthetic. Building strong relationships with suppliers is vital to ensure a consistent supply of products for your customers.

In addition to startup costs, it's essential to accurately calculate the ongoing costs of running your e-commerce platform. Consider expenses like website maintenance, marketing campaigns, customer support, and payment processing fees. Having a clear understanding of your financial obligations will help you make informed decisions and avoid any financial surprises along the way.

An effective marketing and advertising plan is crucial to reach your target audience and drive traffic to your platform. Utilize various channels such as social media, content marketing, influencer partnerships, and search engine optimization (SEO) to promote your platform and artisan products. Craft a compelling marketing strategy that showcases the uniqueness and value of your handmade items.

Last but not least, it's essential to identify the legal and regulatory requirements for running an e-commerce platform. Familiarize yourself with laws related to online transactions, data privacy, intellectual property, and tax regulations. Complying with these requirements not only protects your business but also builds trust and credibility with artisans and customers.

Now that you have a checklist of essential steps, it's time to roll up your sleeves and start writing your business plan. Remember, success in the e-commerce industry requires careful planning, a deep understanding of your target audience, and a passion for supporting artisans. Good luck on your e-commerce journey, and may your platform become a thriving hub for handmade treasures!

Research The Market And Industry Trends

Before diving into starting an e-commerce platform for handmade items, it is crucial to thoroughly research the market and industry trends. This research will provide essential insights and help you make informed decisions for your business. Here are some key steps to follow:

• Identify the demand: Begin by understanding the demand for handmade items in the US market. Analyze if there is a growing interest in such products and identify any emerging trends.
• Explore the competition: Study existing e-commerce platforms that cater to handmade items. Determine their strengths, weaknesses, and unique features. This analysis will help you identify gaps in the market and discover opportunities to differentiate your platform.
• Stay updated on industry trends: Keep a close eye on the latest trends, innovations, and advancements in the e-commerce industry. Follow relevant blogs, attend industry conferences, and join professional networks. This will ensure you have a finger on the pulse of the market and can adapt your business plan accordingly.
• Consider customer preferences: Understand the preferences and buying patterns of your target audience. Look for insights on the types of handmade items they are more likely to purchase, their price range, and their preferred shopping experience.
• Examine market potential: Evaluate the market potential for your e-commerce platform by assessing the market size, growth rate, and projected revenue. This information will help you gauge the viability and profitability of your business idea.
• Use market research tools and surveys to gather valuable data on customer preferences, market size, and demographic information.
• Engage with potential customers and artisans through social media platforms, forums, and online communities to gain insights and build relationships.
• Stay up to date with industry reports and publications to gain a deeper understanding of the e-commerce landscape for handmade items.

Define The Target Audience And Customer Profiles

Defining the target audience and creating customer profiles is an essential step in developing a successful business plan for an e-commerce platform for handmade items. This enables you to understand who your potential customers are, their needs, preferences, and behaviors. By doing so, you can tailor your marketing efforts, product offerings, and overall strategy to meet their specific demands.

When defining your target audience, consider factors such as demographics, psychographics, geographic location, and interests. Are your handmade items more likely to appeal to a specific age group? Are they more popular among a certain gender? Are you targeting a niche market or a broader audience? These questions will help you narrow down and clearly define your target audience.

Tips for defining the target audience and customer profiles:

• Conduct market research to gather data on potential customers.
• Segment your target audience into different groups based on their characteristics and preferences.
• Consider creating buyer personas to represent your ideal customers, including their demographics, interests, and behaviors.
• Use social media analytics and website analytics to gain insights into the demographics and preferences of your current audience.
• Conduct surveys or interviews with your existing customers to understand their motivations for purchasing handmade items.

Creating customer profiles based on your target audience's characteristics and preferences helps you understand their needs and buying behaviors in more detail. This information can then be used to develop marketing messages that resonate with them and products that meet their specific needs.

Remember, the more specific and accurate your target audience definition and customer profiles are, the better you can tailor your e-commerce platform to meet their expectations and grow a loyal customer base.

Conduct A Competitive Analysis

Conducting a competitive analysis is crucial for the success of your e-commerce platform for handmade items. It allows you to understand who your competitors are, what they offer, and how you can differentiate your platform from them. Here are the key steps to conducting a comprehensive competitive analysis:

• Identify your direct competitors: Start by identifying the e-commerce platforms that specialize in selling handmade items. Take note of their size, market presence, and the range of products they offer.
• Examine their product offerings: Analyze the type and quality of handmade items offered by your competitors. Look for gaps in their product range that you can fill to appeal to a specific niche.
• Analyze their pricing strategy: Evaluate how your competitors price their products. Identify if they emphasize affordability or if they cater to premium customers. This analysis will help you determine your own pricing strategy.
• Study their marketing and advertising efforts: Analyze your competitors' marketing tactics, such as social media campaigns, content marketing, and collaborations with influencers. Look for patterns that resonate with your target audience.
• Assess their customer experience: Explore your competitors' websites and assess the ease of navigation, checkout process, and customer support. Note any features that enhance the overall user experience.
• Consider their strengths and weaknesses: Identify the strengths and weaknesses of your competitors, such as unique selling propositions, customer testimonials, or areas where their platform may fall short. This analysis will help you refine your own business strategy.
• Regularly update your competitive analysis as the market evolves to stay ahead of new entrants and changing strategies.
• Don't underestimate the power of conducting customer surveys or interviews to gain insights into your competitors' strengths and weaknesses from a customer perspective.
• Subscribe to newsletters, blogs, and social media profiles of your competitors to stay informed about their latest offerings and promotions.

By thoroughly conducting a competitive analysis, you will gain a better understanding of the landscape in which your e-commerce platform will operate. This knowledge will help you make informed decisions, differentiate your platform, and ultimately attract a loyal customer base.

Determine The Unique Selling Proposition

One of the key factors that will set your e-commerce platform for handmade items apart from the competition is your unique selling proposition (USP). This is what makes your platform stand out and attracts customers to choose your platform over others.

When determining your USP, it is important to consider what sets your platform apart and what value it offers to both the artisans and the customers. Here are some factors to consider:

• Quality and Variety: Ensure that your platform offers high-quality handmade items that are unique and distinct from what is available in the market. Provide a wide range of products to cater to different tastes and preferences.
• Artisan Support: Emphasize your platform's commitment to supporting artisans by offering them marketing and promotional assistance, as well as providing them with a platform to showcase their talent and craftsmanship.
• User-Friendly Experience: Focus on providing a seamless and intuitive user experience for both artisans and customers. A well-designed and easy-to-navigate platform will attract and retain users.
• Trust and Transparency: Establish a strong level of trust with your customers by ensuring transparent processes, such as a secure payment system and a reliable review system. This will build trust and loyalty among customers.
• Conduct market research to identify any gaps or opportunities in the e-commerce platform for handmade items industry.
• Survey potential customers to understand their preferences, needs, and expectations in relation to handmade items.
• Consider offering exclusive collaborations with popular artisans or introducing limited edition products to create a sense of exclusivity and uniqueness.

By determining your unique selling proposition, you are laying the foundation for a successful e-commerce platform for handmade items. This will help you differentiate yourself from competitors and attract both artisans and customers to your platform.

Develop A Pricing Strategy

Developing a pricing strategy is a crucial step in creating a successful e-commerce platform for handmade items. Price your products appropriately to ensure competitiveness in the market while maintaining profitability. Here are some important considerations:

• Research the market: Look at the prices of similar handmade products in the market to gauge the average price range. Consider the quality, uniqueness, and craftsmanship of your products when determining your pricing.
• Calculate your costs: Determine the cost of materials, production, packaging, and shipping. Include any fees or commission charges that may apply to each sale on your platform. This will help you understand the minimum price you should set to cover your expenses.
• Know your target audience: Understand the purchasing power and willingness to pay of your target customers. Consider their preferences and the value they place on handmade items when setting your prices.
• Consider value-added services: If you are offering additional services such as marketing support or customer reviews, factor these expenses into your pricing strategy. Ensure that the added value justifies any price increase.

Tips for developing an effective pricing strategy:

• Offer tiered pricing options to cater to different customer segments.
• Regularly review and adjust your prices based on market trends and customer feedback.
• Consider offering discounts or promotions to attract new customers and encourage repeat purchases.
• Monitor your competitors' pricing strategies to stay competitive while maintaining your unique selling proposition.
• Stay transparent with your customers about your pricing structure and any additional fees.

By carefully developing your pricing strategy, you can find the right balance between generating profits and providing value to your customers. Regularly assess and refine your pricing strategy as your business grows to stay competitive and ensure long-term success.

Define The Product Range And Supplier Relationships

When defining the product range for your e-commerce platform for handmade items, it is crucial to carefully select the types of products that align with your target audience's preferences and interests. Consider conducting market research to identify popular handmade items in the market and industry trends that can help you stay ahead of the competition.

• Look for unique, one-of-a-kind handmade products that are not readily available in mainstream retail stores. This can help differentiate your platform and attract customers looking for unique pieces.
• Consider offering a diverse range of products that cater to different customer preferences, such as jewelry, clothing, home décor, and accessories. This allows you to appeal to a wider audience and increase your chances of generating sales.

Once you have determined the product range, it is essential to establish strong supplier relationships to ensure a steady supply of quality handmade items. Research and identify potential suppliers who can consistently deliver high-quality products and meet your platform's standards.

• Reach out to local artisans and crafters who specialize in creating handmade items. Building relationships with these talented individuals can not only provide you with unique products but also foster a sense of community and support for small businesses.
• Consider attending trade shows, craft fairs, and artisan markets to connect with potential suppliers and discover new handmade products that align with your platform's offerings.
• Ensure that your suppliers have reliable production capabilities and can meet the demand for your platform. Consistency in product quality and timely delivery is crucial for customer satisfaction and the overall success of your e-commerce platform.

In conclusion, defining the product range and establishing strong supplier relationships are fundamental steps in creating a successful e-commerce platform for handmade items. By offering a diverse range of unique products and partnering with reliable suppliers, you can attract customers, differentiate yourself from competitors, and build a reputation as a trusted platform for handmade items.

Calculate The Start-Up And Ongoing Costs

One of the most crucial steps in writing a business plan for an e-commerce platform for handmade items is calculating the start-up and ongoing costs. This financial information is essential for determining the feasibility and profitability of your business idea. It is important to have a clear understanding of the financial requirements before launching your platform.

Start-up costs involve all the expenses required to set up the e-commerce platform and get it up and running. These costs may include:

• Website development and design
• Domain registration and hosting
• Inventory and product sourcing
• Marketing and advertising
• Legal and administrative expenses
• Technology and software costs
• Payment gateway and transaction fees
• Office space and utilities

Ongoing costs refer to the expenses that will be incurred on a regular basis to keep your e-commerce platform running smoothly. These costs may include:

• Website maintenance and updates
• Inventory restocking
• Marketing and advertising campaigns
• Customer service and support
• Employee salaries and benefits
• Payment processing fees
• Shipping and fulfillment expenses
• Legal and compliance costs
• Consider creating a detailed spreadsheet to track all expenses and estimate their costs accurately
• Forecast your cash flow to understand the financial health of your e-commerce platform
• Explore cost-saving options such as outsourcing certain tasks or utilizing automation tools
• Stay updated with industry trends and adjust your financial plan accordingly

By carefully calculating both the start-up and ongoing costs, you will be able to determine the capital required to launch and sustain your e-commerce platform for handmade items. This financial information will not only help you secure funding but also make informed decisions about pricing, marketing, and future growth strategies.

Create A Marketing And Advertising Plan

Once you have defined your target audience and identified your unique selling proposition, it's time to create a comprehensive marketing and advertising plan to effectively promote your e-commerce platform for handmade items. A well-planned marketing strategy will help you attract potential customers, increase brand awareness, and ultimately drive sales. Here are some important considerations to keep in mind:

• Define your marketing goals: Before diving into specific marketing tactics, clearly outline your objectives. Are you aiming to increase website traffic, generate leads, or boost sales? Setting measurable goals will provide direction for your marketing efforts.
• Utilize online marketing channels: With an e-commerce platform, your main focus should be on digital marketing. Leverage the power of social media platforms, such as Instagram, Facebook, and Pinterest, to showcase your handmade products and engage with your target audience. Consider running paid advertisements on these platforms to reach a wider audience.
• Invest in search engine optimization (SEO): Optimize your website's content and structure to improve its visibility on search engines like Google. This will help potential customers find your platform when searching for handmade items online.
• Create compelling content: Develop a content marketing strategy to provide valuable and engaging content that appeals to your target audience. This can include blog posts, tutorials, and informative videos that highlight the craftsmanship and uniqueness of the handmade items available on your platform.
• Collaborate with influencers: Partner with influencers or bloggers who resonate with your target audience and have a strong online presence. Their endorsements and recommendations can significantly impact your brand's visibility and credibility.
• Implement email marketing: Build an email list of customers and potential leads to nurture relationships and drive repeat purchases. Send out regular newsletters, exclusive offers, and personalized recommendations to keep your audience engaged.
• Monitor trends and current events to stay relevant in your marketing content.
• Track and analyze the performance of your different marketing efforts using tools like Google Analytics.
• Consider collaborating with other relevant businesses or participating in local events to expand your reach and build partnerships.

Remember, your marketing and advertising plan should be flexible and adaptable. Regularly evaluate the effectiveness of your strategies and make adjustments as needed to ensure maximum impact. By investing time and effort into your marketing efforts, you can successfully promote your e-commerce platform for handmade items and attract a loyal customer base.

Identify The Legal And Regulatory Requirements

When starting an e-commerce platform for handmade items, it is crucial to identify and comply with the legal and regulatory requirements to ensure smooth and lawful operations. Here are some key aspects to consider:

• Business registration: Register your e-commerce platform as a legal entity, such as a sole proprietorship, partnership, or LLC, and obtain the necessary licenses and permits to operate legally.
• Intellectual property: Understand and respect intellectual property rights by ensuring that the artisans selling their handmade items have the necessary permissions and licenses for their products. Educate them about copyright, trademark, and patent laws.
• Data privacy: Comply with data protection regulations, such as the General Data Protection Regulation (GDPR) in the EU, by ensuring that customer information is securely collected, stored, and used responsibly.
• Consumer protection: Familiarize yourself with consumer protection laws, including refund and return policies, product labeling requirements, and advertising standards.
• Shipping and logistics: Understand shipping regulations, customs requirements, and import/export laws to ensure smooth product deliveries both domestically and internationally. Familiarize yourself with packaging and labeling requirements for compliance.
• Tax obligations: Consult with a tax professional to understand your tax obligations, including sales tax, income tax, and any applicable international tax laws. Keep track of your financial transactions and maintain accurate records.
• Payments and transactions: Ensure that your payment system complies with payment industry standards, such as Payment Card Industry Data Security Standard (PCI DSS) compliance, to ensure customer trust and protect sensitive financial information.

Some tips to navigate legal and regulatory requirements:

• Stay updated with changes in laws and regulations related to e-commerce and handmade products to avoid any non-compliance issues.
• Consider consulting with legal professionals who specialize in e-commerce and intellectual property law to ensure you have a comprehensive understanding of the requirements specific to your business.
• Keep detailed records of your compliance efforts, including licenses, permits, and any correspondence with authorities or legal advisors.
• Regularly review and update your privacy policy, terms and conditions, and other legal documents to reflect any changes in regulations or your business practices.
• Establish a system to monitor customer feedback and promptly address any issues or concerns related to legal compliance.

In conclusion, writing a business plan for an e-commerce platform for handmade items requires careful research, analysis, and strategic planning. By following the nine steps outlined in this checklist, entrepreneurs can ensure they have a solid foundation for their business venture. Understanding the market, identifying the target audience, and establishing a unique selling proposition are vital for success. Additionally, considering pricing strategies, product range, and supplier relationships can help streamline operations and maximize profitability. Calculating costs, creating a marketing plan, and addressing legal requirements ensure a smooth launch and ongoing operations. By following these steps, entrepreneurs can position their e-commerce platform for success in the competitive handmade items industry.

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How To Start And Grow A Handmade Business?

Feb 21, 2023 | RAJ

Define Your Niche: Decide what handmade products you want to sell and what makes them unique. Research the market to find out which types of products are in demand and which ones are already on sale.

Develop a Business Plan : A business plan will help you define your goals, target markets, marketing strategy, and financial plan. This will also help you secure funds if needed.

Brand building: Develop a strong brand image that reflects your values ​​and the unique qualities of your products. This includes creating logos, websites, social media presence, and packaging.

Remember that branding is an ongoing process and may take time to develop.

Be consistent and persistent and always look for ways to improve and grow your brand over time.

Develop a unique Brand identity: Brand identity includes a logo, color scheme, and overall aesthetic. It should be unique and reflect the nature of your business.

Create a memorable brand name : Your brand name should be memorable and reflect your business values. It should be unique and easily searchable.

Define your target audience: Identify your ideal customers and tailor your branding to capture their attention. Consider their age, interests, and lifestyle.

Develop a consistent visual style: Use your brand identity in all your marketing collateral, including your website, social media accounts, and packaging. This will help create a consistent and recognizable brand.

Tell Your Story: Share the story of your business and how you got started. This allows you to build a personal relationship with your customers and build trust.

Store Setup: Decide which platform is best for selling your products, whether it's an online marketplace like Etsy or your own website. Take care to make your customers shop conveniently.

Quote your product: Determines material costs, labor costs, and overhead costs to establish fair and favorable prices for products.

Business Promotion: Develop a marketing plan to promote your brand and products. This may include social media advertising, email marketing, and attending handmade fairs and events.

Connect with Other handmade business Owners: Connect with other handmade owners to share tips, advice, and support. Joining an online community and attending local meetups can be a great way to connect.

Continuous Improvement: We continually evaluate and improve our products and processes to meet customer needs and remain competitive in the marketplace.

Remember that starting and growing a handmade business takes time, effort, and patience. We focus on our goals, stay true to our values, and always strive to provide the best experience for our customers.

Customer Interaction: Respond to customer inquiries and feedback in a timely and professional manner. This helps build relationships with customers and build a positive reputation for your brand.

Points to keep in mind while choosing a handmade business name.

Remember that your business name is an important part of your overall brand identity, so take the time to choose a name.

Choosing the right name for your handmade business is an important decision that can have a huge impact on your success. There are several things to consider when choosing a name for your craft business.

Keep it simple and easy to remember. Your business name should be easy to remember, easy to spell, and easy to pronounce.

Your business name should reflect your brand identity and the products you offer. 

Your business name should be unique and stand out from the competition.

Before finalizing your business name, check to make sure it's available as a domain name and on social media platforms

Consider search engine optimization. Your business name should be optimized for search engines, meaning it should include keywords that potential customers are likely to search for when looking for your products.

Your business name should be flexible enough to allow for future growth and expansion. Don't limit yourself to a name that's too specific to one type of product or market.

Before finalizing your business name, get feedback from friends, family, and potential customers. This can help you gauge how well your name resonates with your target audience and identify any potential issues.

Remember that your business name is an important part of your overall brand identity, so take the time to choose a name that you're proud of and that represents your business well.

What are some handmade business categories?

These are just a few examples of the many types of handmade businesses out there. 

There are countless types of handmade businesses, but here are some of the most common categories:

Jewelry: This includes necklaces, bracelets, earrings, and other types of accessories made from a variety of materials, such as beads, metals, and gemstones.

Clothing and Accessories: This includes handmade clothing, such as dresses, skirts, and tops, as well as handmade accessories like hats, scarves, and bags.

Home Decor: This includes handmade items for the home, such as pottery, ceramics, candles, and wall art.

Bath and Body: This includes handmade soaps, lotions, and other personal care items made from natural ingredients.

Stationery and Paper Goods: This includes handmade cards, notebooks, journals, and other paper-based products.

Art and Photography: This includes handmade art, such as paintings and sculptures, as well as photographic prints and other art prints.

Pet Products: This includes handmade pet accessories, such as pet beds, toys, and collars.

Food and Beverage: This includes handmade food items, such as baked goods, jams, and chocolates, as well as handmade beverages like tea and coffee.

These are just a few examples of the many types of handmade businesses out there. Whatever your area of expertise, there is likely a market for your handmade products.

What are the best online platforms for handmade businesses?

 Research each platform carefully to determine which one is best for your business.

There are several online platforms for selling handmade goods. The most popular options are

Etsy: Etsy is a popular marketplace for handmade, vintage, and unique items. It has a large and active community of buyers and sellers, making it a great platform to start a handmade business.

Amazon Handmade: Amazon Handmade is a new platform focused exclusively on handmade products. It has a large customer base and offers several features that make it easy to set up and manage your store.

Shopify: Shopify is an e-commerce platform that lets you create your own online store. It offers many features including customizable templates, payment processing, and shipping options.

Big Cartel: Big Cartel is a platform designed specifically for independent artists and producers. It offers a variety of features including customizable templates, payment processing, and inventory tracking.

Zibbet: Zibbet is a platform that allows you to sell products on multiple marketplaces, including Etsy and your own website.

It offers several features including social media integration, marketing tools, and analytics.

When choosing an online handmade business platform, it's important to consider the price, features, and audience of each option. Research each platform carefully to determine which one is best for your business.

What are the ways of promoting a handmade business?

Promoting a handmade business requires a multi-pronged approach using a variety of marketing and advertising tactics.

Promoting a handmade business requires a multi-pronged approach using a variety of marketing and advertising tactics. Here are some effective ways to promote your craft business.

Creates a website: Having a website is essential for any business in today's digital age. Use your website to showcase your products, provide information about your business, and sell your products online.

Using Social Media: Social media platforms like Facebook, Instagram, and Pinterest are great tools to promote your handmade business. Use it to share product photos, connect with potential customers, and engage with potential customers.

Participate in craft fairs and trade fairs: Visit local craft fairs and trade fairs to showcase your products and connect with potential customers. This can be a great way to build relationships and increase sales.

Collaborate with other businesses: Collaborate with other businesses in the community to cross-promote your products. For example, you can offer discounts to customers who make purchases at a nearby store.

Using Email Marketing: Email marketing can be an effective way to reach an audience and promote your products. Use it to send newsletters, product announcements, and special offers to your email list.

Offers discounts and promotions: Encourage customers to buy by offering special discounts or promotions. This can be a great way to increase sales and increase customer loyalty.

Provides excellent customer service: Provide excellent service to all your customers. Word of mouth can be a powerful tool to promote your business, and satisfied customers are more likely to recommend your products to others.

Remember that promoting a handmade business requires long-term commitment and a willingness to experiment with different strategies. Be patient, persevere, and always look for new and creative ways to promote your business and connect with your audience.

What are the famous trade shows for worldwide handmade businesses?

These are just a few examples of the many trade fairs and fairs around the world dedicated to handicrafts

NY NOW: NY NOW is a biannual trade show in New York City that showcases homes, lifestyles, and handicrafts from around the world. It is one of the largest trade shows in the United States and attracts buyers and exhibitors from all over the world.

Maison et Objet: Maison et Objet is a biennial home décor, design, and handicraft exhibition in Paris. It is one of the most important events in the home décor industry and attracts exhibitors and buyers from all over the world.

Ambiente: Ambiente is an annual trade fair in Frankfurt, Germany, featuring home, lifestyle, and handicraft products from around the world. It is one of the largest trade fairs in Europe and attracts exhibitors and buyers from over 150 countries.

Japan Hobby Show: The Japan Hobby Show is an annual trade fair in Tokyo featuring handicrafts from Japan and around the world. It focuses on needlework and DIY products, attracting many hobbyists and craftsmen.

Hong Kong Gift & Premium Fair: The Hong Kong Gift & Premium Fair is an annual trade fair showcasing a wide range of gifts and handicrafts from around the world. It is one of the largest gift fairs in Asia and attracts buyers and exhibitors from all over the world.

These are just a few examples of the many trade fairs and fairs around the world dedicated to handicrafts. Participating in these events can be a great way to showcase your products and connect with potential customers and buyers.

How to promote your handmade business in a trade show?

trade shows can be valuable opportunities to showcase your handmade business and connect with potential customers and buyers. ( source : AMBIENTE )

Exhibiting at trade shows can be a great way to promote your handmade business and connect with potential customers and buyers. Here are some tips to help you make the most of your trade show.

Plan Ahead: Find out about your event and attendees before the fair. Define your target audience and prepare your booth accordingly.

Eye-catching booth design: Your booth should be visually appealing and reflect your brand. Use high-quality signage and display your products in an attractive way.

Offer samples or demos. Providing samples or demonstrations of your products can drive visitors to your booth and entice them to purchase.

Collect Leads: Gather contact information from visitors who are interested in your product. After the show, reach out to them to build relationships and drive sales.

Use of Social Media: Advertise your exhibit participation on social media before, during, and after the event. Connect with your viewers by using hashtags and posting photos.

Network with other providers: Connect and build relationships with other providers. They can advise or work with you on future projects.

Get Ready: Bring enough supplies, business cards, and marketing materials. Dress professionally and be prepared to answer questions about our products and business.

Remember, trade shows can be valuable opportunities to showcase your handmade business and connect with potential customers and buyers. With careful planning and preparation, you can make the most of your trade fair and increase your business sales.

Handmade business challenges:

What challenges does a handmade business have to face?

Starting and growing a handmade business comes with its fair share of challenges. Some of the common challenges that handmade business owners face include:

Time and resource management: Handmade business owners need to manage their time effectively and allocate their resources efficiently to ensure that they can produce high-quality products while also handling other aspects of the business.

Finding the right market: Identifying the right market for your products can be challenging, especially if your products are niche or unique. It takes time and effort to research your target audience and find the best ways to reach them.

Scaling production: As demand for your products grows, it can be challenging to scale production while maintaining quality. Handmade owners must find ways to efficiently produce their products without sacrificing quality.

Marketing and Branding: Marketing and branding are critical to the success of any business, especially for handicraft businesses. Building a strong brand and promoting your products in a crowded marketplace can be challenging.

Staying inspired : Making the same items over and over can be boring, and craft owners need to find ways to stay inspired and keep developing exciting new products.

Overcoming these challenges requires creativity, resilience, and a willingness to learn and adapt.You can build a successful handicraft business by focusing on your goals and working hard to overcome obstacles.

Conclusion: In conclusion, starting and growing a handmade business requires a lot of hard work, dedication, and passion. It is crucial to have a clear understanding of your target audience, your niche, and your unique selling proposition. By creating high-quality handmade products, developing a strong brand, building a loyal customer base, and utilizing various marketing strategies, you can grow your business and achieve success. Additionally, it is essential to stay up-to-date with industry trends, continually improve your craft, and never stop learning. Remember, starting a handmade business is not easy, but with the right mindset, tools, and strategies, you can turn your passion into a profitable venture.

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Handmade Products Business Plan: Ideas and Tips

Table of contents, identifying your niche and creating a product line, market research and competition analysis, business model and costing, marketing and sales strategy, legal considerations and business plan, scaling and expansion, sustainability and ethical considerations, challenges and potential solutions.

In an era marked by mass production and instant gratification, the value and appeal of handmade products have surged. More than just commodities, handmade products represent a deep appreciation for craftsmanship, individuality, and sustainability. From custom jewelry to artisanal foods, unique clothing designs, and beautiful home decor, the possibilities for creativity and innovation in the handmade industry are boundless.

However, transforming a love for crafting handmade products into a successful business requires more than talent and creativity; it requires a strategic business plan, effective marketing strategies, and a deep understanding of your target market. This comprehensive guide will provide a detailed roadmap for launching a successful handmade products business, from identifying your niche and conducting market research to understanding cost structures, legal considerations, and strategies for growth and expansion.

Handmade Products Business Plan

The world of handmade products is diverse, ranging from artisanal food items to intricately designed jewelry, eco-friendly clothing, home decor, custom-made accessories, and more. Thus, the first step to your handmade products business plan is finding your unique niche. What are you passionate about? What skills do you possess that can be used to make items that people will want to buy?

Your handmade or homemade goods must resonate with your interests and skills, as this passion will permeate your work and become part of your brand’s story. Next, establish a product line that aligns with your identified niche. For instance, if you’re passionate about sustainable fashion, you could design and create eco-friendly clothing. Your product line could include dresses, tops, trousers, and accessories made from organic, recycled materials.

Once you’ve identified your niche and established a product line, it’s time to conduct thorough market research. Investigate the market demand for your product, who your potential customers are, and who your competitors will be. For instance, using the example of sustainable fashion, you might discover that while there are a few established brands, there is a gap in the market for affordable, trendy pieces. This could be the unique selling proposition for your brand: affordable, fashionable, and environmentally friendly clothing.

Choosing the right business model for your handmade products business is crucial. You could opt for a direct-to-consumer model, where you sell your products through online marketplaces, your website, or a retail model selling to shops and boutiques. Your market research, product type, and personal preference should inform the decision. Understanding your costs is equally essential.

Consider all the expenses of making your product, including materials, equipment, packaging, shipping, marketing, and other overheads. If you choose to create a dress by hand, such as an example where the materials amount to $30, it’s important to consider additional expenses and the time you invest. If it takes 5 hours to make a dress and you value your time at $20 an hour, your labor cost is $100. Adding a 20% profit margin, the total price of the dress would be $156.

Your handmade products business’s success will largely depend on your ability to market and sell your products effectively. Building a strong online presence using a well-designed website and social media platforms is essential. Sharing your brand and product story is a strong marketing tactic. Customers feel more connected to handmade and homemade items when they know the effort and passion involved.

You should also consider different sales strategies, such as selling at local craft markets, partnering with local retailers, or using online marketplaces. For instance, selling 50 dresses a month at $156 each could bring in a revenue of $7,800. If your costs (material, labor, overheads) amounted to $5,000, that’s a potential profit of $2,800 per month.

Before starting your business, ensure you have all the necessary legal considerations sorted. This includes registering your business, obtaining necessary licenses and permits, and understanding your tax obligations. Finally, consolidate all of this information into a comprehensive business plan.

In case you missed it: Handmade Products Business – Plan, How To Start

This document should clearly outline your business concept, market research findings, business model, costing analysis, marketing and sales strategy, and legal considerations. It will not only guide you as you launch and grow your business, but it’s also a crucial document if you decide to seek funding from investors or lenders.

Once your business is established and profitable, consider strategies for growth and expansion. Could you extend your product line? Perhaps offer custom designs or personalization options? Maybe you could branch out into wholesale, supplying boutiques or larger retailers with your handmade items.

Suppose your business has successfully sold 50 dresses per month, yielding a $2,800 profit per the previous example. By introducing a new product line or expanding to wholesale, you could potentially double your sales to 100 dresses per month, increasing your monthly profit to $5,600. It’s also important to remember that scaling often comes with increased overhead costs, so your profit margins may vary.

In the era of conscious consumerism, businesses are increasingly expected to be responsible and sustainable. This is even more crucial for businesses in the handmade products sector, which often appeal to consumers who value ethical production and sustainability. From using eco-friendly materials and packaging to paying fair wages, every aspect of your business should be scrutinized through sustainability. Moreover, your commitment to ethical and sustainable business practices should be communicated to your customers as part of your brand story.

Despite the potential rewards, running a handmade products business is not without challenges. These can range from managing production timelines and inventory balancing creativity with commercial viability, and navigating seasonal fluctuations in sales. Planning and foresight can help mitigate these challenges. For instance, investing in efficient production tools and techniques can help speed up production time, while diversifying your product range can balance seasonal sales fluctuations.

In case you missed it:

Starting a handmade products business requires a blend of creativity, business acumen, and strategic planning. However, with passion, hard work, and a solid business plan, it can be an immensely rewarding personal and financial venture. 

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Handmade Products Marketing Plan Template

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Calling all independent artisans and crafters! Are you ready to take your handmade products to the next level? Look no further than ClickUp's Handmade Products Marketing Plan Template.

Crafted specifically for small businesses like yours, this template will help you create a comprehensive marketing plan to effectively promote your unique and high-quality offerings. With ClickUp's template, you'll be able to:

• Increase brand awareness and stand out in a crowded market
• Target the right audience and reach potential customers who will love your products
• Drive sales and grow your business by implementing proven marketing strategies

Whether you're a jewelry maker, a candle artisan, or a woodworker, this template has got you covered. Don't miss out on the opportunity to elevate your handmade products with ClickUp's Marketing Plan Template. Start growing your business today!

Benefits of Handmade Products Marketing Plan Template

Crafters and artisans who create handmade products can benefit greatly from using the Handmade Products Marketing Plan Template. Here are some of the advantages it offers:

• Streamlines the marketing planning process, saving time and effort
• Helps define and target the right audience for the handmade products
• Enhances brand awareness and visibility in the market
• Guides the development of effective marketing strategies and tactics
• Maximizes the impact of marketing efforts to drive sales and business growth
• Provides a structured framework for tracking and evaluating marketing performance
• Enables continuous improvement and optimization of marketing campaigns
• Empowers crafters to stay competitive in the handmade products market.

Main Elements of Handmade Products Marketing Plan Template

ClickUp's Handmade Products Marketing Plan template provides a comprehensive solution for managing and executing your marketing strategies effectively. Here are the main elements of this List template:

• Custom Statuses: Keep track of your marketing tasks with 6 statuses including Cancelled, Complete, In Progress, Needs Input, Planned, and To Do, ensuring clear visibility and progress tracking.
• Custom Fields: Utilize 6 custom fields such as Quarter, Task Type, Impact, Progress, Percent Completion, and Effort to capture specific details about each task, allowing for better planning and analysis.
• Custom Views: Access 5 different views including Key Results, Timeline, Getting Started Guide, Objectives, and Progress Board, providing different perspectives and visualizations to effectively monitor and manage your marketing plan.
• Task Management: Leverage ClickUp's robust task management features such as assigning responsibilities, setting due dates, adding attachments, and utilizing task dependencies to streamline your marketing operations.
• Collaboration: Enhance team collaboration with features like comments, @mentions, and notifications, ensuring seamless communication and alignment across your marketing team.

How to Use Marketing Plan for Handmade Products

If you're ready to take your handmade products business to the next level, follow these five steps to effectively use the Handmade Products Marketing Plan Template in ClickUp:

1. Define your target audience

To create a successful marketing plan, you need to know who your ideal customers are. Research and identify the demographics, interests, and behaviors of your target audience. This will help you tailor your marketing efforts to reach the right people.

Use custom fields in ClickUp to record and analyze data about your target audience, such as age, location, and preferences.

2. Set clear marketing goals

Determine what you want to achieve with your marketing efforts. Do you want to increase brand awareness, boost sales, or expand your customer base? Setting clear and specific goals will guide your marketing strategy and help you measure your success.

Use Goals in ClickUp to set objectives and track your progress towards achieving them.

3. Develop a compelling brand story

Craft a unique and compelling brand story that resonates with your target audience. Highlight what makes your handmade products special, your values, and the story behind your brand. This will help you connect with customers on an emotional level and differentiate yourself from competitors.

Use Docs in ClickUp to create and refine your brand story, including your mission, vision, and values.

4. Choose effective marketing channels

Identify the most effective marketing channels to reach your target audience. This could include social media platforms, online marketplaces, email marketing, influencer partnerships, or traditional advertising. Consider your target audience's preferences and behavior when selecting the channels that will best reach and engage them.

Use Automations in ClickUp to streamline your marketing efforts, such as automatically scheduling social media posts or sending personalized email campaigns.

5. Implement and track your marketing activities

Once you have your marketing plan in place, it's time to put it into action. Start executing your marketing strategies across the chosen channels. Monitor and track the performance of your marketing activities to see what's working and what needs improvement. Use the data to make informed decisions and optimize your marketing efforts.

Use Dashboards in ClickUp to track and analyze key marketing metrics, such as website traffic, conversion rates, and social media engagement.

By following these steps and utilizing the Handmade Products Marketing Plan Template in ClickUp, you'll be well-equipped to promote your handmade products effectively and achieve your marketing goals.

Get Started with ClickUp’s Handmade Products Marketing Plan Template

Small independent artisans and crafters who create handmade products can use the Handmade Products Marketing Plan Template to effectively market their unique offerings and drive sales.

First, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create an effective marketing plan for your handmade products:

• Use the Key Results View to track and measure the success of your marketing efforts
• The Timeline View will help you plan out your marketing activities and ensure they are executed on schedule
• Refer to the Getting Started Guide View for tips and best practices on creating an impactful marketing plan
• The Objectives View will allow you to define your marketing goals and objectives
• Utilize the Progress Board View to visualize the progress and status of your marketing tasks
• Organize tasks into six different statuses: Cancelled, Complete, In Progress, Needs Input, Planned, To Do, to keep track of progress
• Update statuses as you move through tasks to ensure clear communication and progress tracking
• Monitor and analyze your marketing plan to optimize your strategies and achieve maximum results.

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Smart Marketing Strategies for Handmade Businesses

Getting your name out there as a handmade craft business can be tough. These marketing tips can help your shop stand out.

Table of Contents

Established businesses with large funding and significant revenue have the budgets for marketing and advertising firms. Tiny companies, like a jewelry-making business that started in a garage or a clothing line based in someone’s bedroom, can’t always market the same way. However, many creative marketing options exist for businesses that sell handmade goods.

This guide offers tips for handmade businesses to help get the word out about artisanal products that many customers value over mass-produced goods.

1. Build your own website.

“Anyone that has aspirations of being successful selling their products online needs a website, period,” said Jonathan Peacock, founder of Zibbet. “When promoting your brand online, you need somewhere to send them. This must be a website that you own, not a marketplace store like Etsy .”

Peacock added that when you drive traffic to a marketplace, you almost always lose that traffic to a competing seller. Buyers are inundated with options in online marketplaces. Even if they are sent to your e-commerce store , the sidebar and bottom of the page are filled with suggestions for similar items from different sellers.

Having your own website also offers more control.

“With your own website, you own that as your own property, and you don’t have to rely on third-party media channels, like social media, that change over time,” said Mike Khorev, growth leader at digital marketing company Nine Peaks Media. “For example, social media platforms saw a decline in organic reach/traffic they drive to businesses recently, and you will need to invest in paid ads nowadays. If you rely solely on social media at this point, you will most likely lose traffic.” [Related read: How to Build a Business Website ]

This doesn’t mean having your own website and using third-party sites (like social media platforms or marketplaces) are mutually exclusive. Your website is your hub and your home base. Imagine your website as a train station: Visitors can take trains that depart from it (like a link on your site to an Etsy store), or they can take trains that arrive at the station (like an Instagram link in your bio leading to your site). 

Editor’s note: Considering an email marketing service for your business? If you’re looking for information to help you choose the one that’s right for you, use the questionnaire below to get quotes and information from a variety of vendors for free:

2. Explore new and unique selling avenues.

Thinking outside the box about how you sell your products can set you apart from the competition and set you up for continued success.

Peacock added that creative entrepreneurs should always be exploring new and unique sales channels. Despite his recommendation to not drive traffic to a marketplace, that doesn’t mean a handmade business owner shouldn’t have one.

“The very reason a marketplace store isn’t suitable to drive traffic to is the reason why it’s valuable – potential customers are viewing your products simply because you’re a part of it. Good marketplaces have internal traffic and will give your products more exposure. More exposure leads to more sales. So, should you sell on Etsy ? Absolutely. What about Amazon Handmade? Yes. You should sell on as many sales channels as you can manage.” 

He also said not to be afraid of trying different marketing channels, such as social media, email marketing , blogging and even SMS marketing to find what works best for your business. Be sure to track your results on each channel to see where you gain the most traction with your target customers .

Social media is an evolving platform that demonstrates this push to be outside of the box. Businesses used to prioritize Facebook as a marketing tool. Then Instagram became the focus as sellers looked to accumulate 10,000 followers to get the “Swipe Up” feature in their business page’s story. Now sellers are looking into TikTok to gain exposure and customers. Ask yourself which platforms your customers use the most, then deploy quality content to hook their interest.

3. Use a sales pipeline.

A sales pipeline is a way of tracking what stage your customer is in leading up to a sale. Peacock said to think of it as a funnel. A sale often doesn’t happen on the first interaction, as there are generally several stages the customer goes through before committing to a purchase. The funnel usually goes from awareness to consideration to a purchase decision over time, according to Flynn Zaiger, CEO of digital marketing agency Online Optimism.

“It’s worth mapping out what the stages in the funnel are and how you can help the customer progress through each stage,” Peacock added. “When marketing, you don’t have to go in for the sale right away. Seek to add value and build relationships first as you progress them down your funnel toward a sale.” [Related: Guide to Building a Sales Funnel ]

4. Don’t imitate the marketing of mass-produced products.

While handmade and mass-produced products can use the same platforms for selling, they target different customers, so the marketing strategies should be different.

“Handmade products have the full story, and mass-produced items don’t necessarily,” said Jonit Bookheim, sales and outreach director for Mata Traders. “There is a natural transparency with handmade products, and it’s important to emphasize that to customers.” 

A major selling point for your product can be as simple as you – yes, you! Handmade products have a story behind them because you decided to invest your time, effort and resources into making something unique. This is something customers respond to, especially those shopping for handmade goods. [Learn more about shaping your narrative in our guide to how storytelling improves sales and engagement .] 

“For businesses that specialize in handmade products, I love seeing them showcase those products after the purchase, in customers’ home and care,” Zaiger said. “Mass-produced products tend to look the same, so their advertising strategies usually end at the point of sale, but handcrafted products were likely purchased for their unique style in a customer’s home or wardrobe, so be sure to follow up with them.”

Zaiger added that not only does post-purchase content look great on social media and in blog posts, it also makes the customer feel special, which means they are more likely to return to your store or website for their next purchase.

What it comes down to is that handmade products and the artisans who craft them have a unique skill that others admire and go out of their way to support.

“Don’t be afraid to elevate your brand,” Bookheim said. “Just because you make products in your home doesn’t mean you can’t photograph them like they’re the highest-selling items on the market, and just because you’re only producing 50 a month doesn’t mean you can’t pitch to customers who would order 10 times that. Don’t just step out of your comfort zone – step ahead of it.”

5. Develop a proper marketing plan.

These marketing strategies are useful ways of reaching out to potential customers and growing your business, but any tool or route you choose must be part of a unified strategy. Getting more customers is the obvious goal, but you need to know the roads you’ll take to get there. A coherent marketing plan is the root of any successful enterprise. 

A marketing plan is an essential guide to choosing the right strategies. It’s one thing to say your goal is to “increase our social media presence” – it’s quite another to set measurable benchmarks, such as “I want to increase followers by 50% on Instagram by the end of the year.”

Your business endeavors will already take up a large portion of your time, from production to client relations. You need to set your marketing priorities and allocate the right amount of resources according to the best timeline. 

Developing a marketing plan can allow you to organize and execute an efficient marketing campaign. For a guide on how to develop an effective strategy, read our tips to create a business marketing plan .

Bassam Kaado contributed to the writing and research in this article. Source interviews were conducted for a previous version of this article.

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Soap Making Business Plan Template

Written by Dave Lavinsky

Soap Making Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and small business owners create business plans to start and grow their soap-making businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a soap-making business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Soap Making Business Plan?

A business plan provides a snapshot of your soap business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes the research you conducted to support your plans.

Why You Need a Business Plan for a Soap Business

If you’re looking to start a business making soap or grow your existing soap-making business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your soap-making business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Soap Businesses

With regards to funding, the main sources of funding for a soap-making business are personal savings, credit cards, bank loans, and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Using your own savings and applying for bank loans are the most common funding paths for soap manufacturing businesses.

Finish Your Business Plan Today!

How to write a business plan for a soap business.

If you want to start a soap-making business or expand your current one, you need a business plan. Below you will find more details about how to write each section of your soap-making business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of soap-making business you are operating and the status. For example, are you a startup, do you have a business selling soaps that you would like to grow, or are you operating multiple soap manufacturing facilities?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the soap production industry. Discuss the type of business you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing strategy. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of soap business you are operating.

For example, you might operate one of the following types of soap production companies:

• Glycerin Soap : this type of solid or liquid soap is derived from plant-based oils, and is all natural.
• Liquid Soap: this type of soap is made with potassium hydroxide, and typically has more moisturizing properties than bar soap.
• Novelty Soap: this type of solid soap can come in unusual colors and shapes.
• Herbal Soap: this type of solid or liquid soap is made using natural herbs, essential oils, and ingredients that are said to be more beneficial for the skin.

In addition to explaining the type of business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, number of supply contracts, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the soap-making industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the soap production industry educates you. It helps you understand the market in which you are operating.

Secondly, conducting market research can improve your strategy, particularly if your research identifies market trends.

The third reason for this research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the soap production industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your soap business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments : consumers, hotels, and healthcare providers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of soap business you operate. Clearly, individual consumers would respond to different marketing promotions than hospitals, for example.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most small soap businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other soap production businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes wholesalers that make white-label soap or consumers who make their own handmade soaps at home. You need to mention such competition as well.

With regards to direct competition, you want to describe the other soap businesses with which you compete. Most likely, your direct competitors will be other craft soap makers with an online store.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of soap do they make?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a broader range of soap formulations?
• Will you provide specialty soaps that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a soap making business plan, your plan should include the following:

Product : In the product section, you should reiterate the type of soap-making company that you documented in your Company Analysis. Then, detail the specific product line you will be offering. For example, in addition to soap making, will you make lotions and salves?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections, you are presenting the products and services you offer and their prices.

Place : Place refers to the locations through which you will sell your soap. For example, will you sell your soaps directly to consumers via a storefront? Will you sell via an e-commerce site? And/or will you sell your soaps at flea markets, festivals, and/or farmers’ markets? Or will you sell your soap to other retailers who will then sell to consumers? In this section, document each method by which you will sell your products.

Promotions : The final part is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media platforms
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your soap-making business, including sourcing ingredients, formulating soap recipes, mixing and pouring soaps, packaging the finished product, marketing, e-commerce site maintenance, and meeting with potential buyers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 1,000 th bar of soap, or when you hope to reach $X in revenue. It could also be when you expect to expand your soap-making business to a new product line.  

Management Team

To demonstrate your soap-making business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing small manufacturing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing soap manufacturing facilities or successfully running small businesses.

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Financial plan.

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you supply one or more hotels, or sell 100 bars per week online? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your soap-making business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a soap making business:

• Location build-out including design fees, construction, etc.
• Cost of equipment, start-up inventory and supplies including soap molds, shipping materials, and raw materials
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your production location lease or a brochure outlining your product offerings.  

Putting together a business plan for your soap business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the soap-making industry, your competition, and your customers. You will have developed a marketing strategy and will really understand what it takes to launch and grow a successful soap making business.  

Soap Making Business Plan FAQs

What is the easiest way to complete my soap making business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Soap Making Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of soap making business you are operating and the status; for example, are you a startup, do you have a soap making business that you would like to grow, or are you operating a chain of soap making businesses?

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Start » startup, 5 tips for marketing your handmade business.

The world is ready for the authentic, the one-of-a-kind, and the thoughtfully produced.

Handmade is hot. If you want to craft a business, the marketing must begin once the making is done. Here are five ways to start marketing your handmade business.

Establish your brand

Developing your brand identity is separate from marketing, but essential to it. Branding is about telling the world who you are and what your business is all about. According to Neil Patel , marketer, influencer and co-founder of NP Digital, while it may be represented by logos, fonts and colors, your brand is ultimately about personality. Marketing, Patel says, is about communicating your brand to the wider world.

It’s also about delivering the right message to the right customer, which starts with something as basic as self-identification. Donna Maria, author, entrepreneur and founder of the Indie Business Network (IBN), works with entrepreneurs who use descriptors such as "artisan-made," "small-batch" and "handcrafted." A detail as seemingly insignificant as the difference between handmade and homemade can be key to establishing a reputable, professional brand, she told CO—.

[ Read more : Branding Your Business for Every Stage of Growth ]

Identify your customer

As long as you are a truly handmade business, not everyone can be your customer. Even the most scaled-up handmade producers have limits and, according to IBN’s Donna Maria, that’s okay. “You cannot and should not be all things to all people,” she said. Instead, “[f]ind a piece of the market that is underserved and make ‘the’ product for that market and that market only.” Future expansion, she points out, is always a possibility.

Consider the “why” of your business. If your products address a specific problem, then your target audience is people facing that problem—or more likely a percentage of them. The percentage interested inorganic ingredients or sustainable packaging or energy-efficient techniques—whatever your differentiator is.

Choose the right sales venue

Not every sales platform is right for every brand or product. For practical purposes—listing fees, inventory management, time constraints—it makes sense to start where your target customer is most likely to shop.

• Etsy, with over 60 million buyers in 2020 alone, is the first stop for many lovers of handcrafted goods. In addition to its highly visible advertising campaigns attracting customers to the site, Etsy advertises makers’ products on Facebook, Instagram and Pinterest—a service they charge for if a sale is made.
• Amazon Handmade is, well, Amazon, where a large portion of the buying public starts every product search. Artisans pay a 15% referral fee for the potential of reaching 250 million shoppers. If your target demographic includes people who didn’t know they wanted a small-batch product but are open to buying it once the world’s largest retailer has served it up, Amazon Handmade could be the way to capture them.
• There are, in fact, a lot of e-commerce options where your particular product may both fit in and stand out. As you research the likes of Big Cartel , Artfire and eCrater , consider not only the fees and potential traffic but how well they mesh with your brand.
• Don’t forget brick-and-mortar. Some consumers want to meet products face-to-face. Perhaps they want to smell the fragrance or feel the fabric. If that sounds like your product and opening your own shop isn’t an option, consider craft fairs or pop-up locations. For consumers in search of both handmade and local, nothing can beat discovering your products in a local shop, perhaps through a consignment arrangement .

You cannot and should not be all things to all people.

Donna Maria, founder of the Indie Business Network

Take full advantage of social media

In addition to the standard best practices—leveraging hashtags, producing high-quality photography, maintaining consistency—handmade businesses have a unique social media opportunity called “process.” Consumers who covet handmade goods (aka your target customer) love to watch how it’s done. Whether it’s a how-to tutorial or a 10x speed video set to music and played on a loop, the process will speak to consumers. Instagram is perfect for this. Be sure to reply to followers’ questions about process and materials, as each interaction makes you more of an expert and builds your brand.

Post about your work in progress (#wip). Post about sourcing raw materials. Post about posting your items for sale. Post about shipping your product. It all makes followers feel like they are in the know and makes you feel like an acquaintance rather than a company.

[ Read more : Five Easy Ways to Use Social Media to Promote Your Business ]

Stay relevant but be genuine

As the owner of a handmade business, you decide what products to make and how to make them. To remain relevant, you should be prepared to adjust and adapt. Stay on top of trends, be they broad and likely to stick around—sustainability and inclusion, for example—or narrower, shorter-term trends like the hot new color or footwear style.

If you stay alert, a lot of what’s happening around you can be mined for emerging trends. Watch television, read magazines, scan your news feed and people-watch like a marketer.

Relevance, however, should not come at the cost of authenticity, which Forbes labels as crucial for today’s savvy marketers. The negative impact of inauthenticity can easily outweigh any benefit you receive from appearing to be cutting edge. Be aware of what’s trending, latch onto what genuinely fits and incorporate it into your marketing.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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Monthly Plan & Checklist for a Handmade Business

“Organization” may not be at the top of everyone’s goal list by I’m sure “making money” is. In order to make money and run a profitable business…you must be organized. You should have a plan well before you go into a month and have implemented tasks that are going to bring you sales.

Sales are not instant.

Sure, you can send a newsletter to your email list and generate a few sales instantly. But getting those people signed up for your newsletter, creating content and building trust and interest so subscribers open your newsletter, click links and buy, typically takes months of work.

To get sales next month, you should already have a plan and be implementing the steps.

Let’s stop treating our businesses as a hobby and flying by the seat of our pants.

Instead, let’s take a hard look at our numbers, what we need to make in revenue and profit to be able to call our operations a successful business and determine what it will take to get there this month.

This is a general guide for a handmade business BUT it absolutely requires your expertise.

Depending on the type of business you run, the products you make and the schedule you follow, you may be able to use all of the ideas mentioned here, some or none of them.

No one (myself included) can give you be-all and end-all advice to run your business. Use articles like this to inspire and guide you but apply your expertise and knowledge to make the ideas work for you.

DOWNLOAD THE WORKSHEETS HERE:

Monthly Checklist & Planner

The free checklist & planner worksheets no longer include the weekly calendars to plan each day of your week. For a full planner and explanation on how to plan your entire year, right down to each day, please view THE SUCCESS PLANNER .

GOALS & PLANS

You should already have a sales goal you’d like to hit for the year. If you don’t, set that goal now, subtract your earnings from the months that have passed and distribute the remaining amount between the months that are left, giving a higher goal for busy months and a lower goal for slower months.

For example, if you’d like to earn $15,000 for the year and you made $3500 in January/February/March, you’d divide $11,500 by 9 (for the 9 remaining months from April – December) to have a goal of $1278 each month. But you may know April is a slow month, May is busy and June falls in between. So you might set your sales goal to $800 for April, make up that $478 in May with a $1756 goal and $1278 for June.

*Be sure you’re mindful of revenue vs. profit when setting goals. If you’ve priced your products following the popular formula: materials + time = costs x 2 = wholesale price x 2 = retail price , your profits will be 75% of your revenue.

Meaning, if you sell $1250 revenue, you profit $937.50. If you want $1250 profit, you must sell $1667 in revenue.

Each month, you must pay attention to your:

• Return on Investment (ROI) for tasks you spend your time and/or money on
• Conversion rates

Please check out THE SUCCESS PLANNER if you need help understanding your profits, ROI, or conversion rates, how to calculate them and how to improve them.

Use the printable worksheets ( Monthly Checklist & Planner ) to:

1) Write down your sales goal from last month

What did you hope to earn last month?

2) Write down what your actual sales were for last month

Did you hit your goal? Exceed it? Come in under? Adjust your future goals accordingly.

For example, if you were $200 under your goal, you may tack that $200 on to your next month’s goal to stay on track for your yearly goal. Or that $200 may be distributed evenly among the remaining months.

3) Write down your sales goal for this month

What do you hope to earn this month?

4) Write down your main focus for this month

If Mother’s Day is a holiday that generates a lot of sales for your business, “Mother’s Day sales” might be your focus for May.

If the upcoming month is typically slow for your business, you may focus on “product planning” or “producing stock” to prepare for upcoming busy months.

List one or two areas of business that will get your focus this month.

5) Write down your focus for each week of the month

Look at the current/upcoming month by week 1, 2, 3 and 4. What are the important tasks, events, dates, etc. of each week?

You don’t need to get into details, simply write the big events for each week. For example:

Week 1 – Update online shop with new seasonal theme

Week 2 – Run promotion to clear out last season’s stock

Week 3 – Launch new collection

Week 4 – Participating in craft show this week

6) Write down important to-do’s for this month

List any important tasks that must be completed this month.

Again, don’t get into details, simply jot down anything you must remember (e.g. application deadline for Father’s Day craft show, take sewing machine in for servicing, etc.).

7) Write down important dates in upcoming months

Look at least 3 months ahead to see what’s coming up and what impacts your “plan” and “prepare” tasks.

You don’t want to go into a month without a plan. This month you should be prepping for next month (e.g. prepping stock), planning for the month after that (e.g. planning new product lines) and have the month after that in the back of your thoughts (e.g. be aware of events you want to participate in or important dates).

List important events, holidays, deadlines, etc. for the 3 months following the month you’re about to head into. For example, if you’re heading into, or are in the beginning of May, look ahead to June, July & August.

BUSINESS STAGES

To help stay organized, I’ve found it helpful to look at business in three main areas:

First, you must create a product, then you must market that product so people are aware of it and then you must sell that product.

Each area (create, market & sell) requires your attention each month. The tasks that fall under each area will depend on the sales channel(s) you use. Here I’ll cover the main channels for handmade businesses:

• Online (e.g. your website or Etsy shop)
• Events (e.g. craft shows, farmers’ markets, etc.)
• Retail (e.g. selling wholesale to shops & boutiques)

For more sales channels, marketing channels and marketing methods handmade businesses should be using, check out HOW TO SELL HANDMADE BEYOND FRIENDS & FAMILY  or THE SUCCESS PLANNER

You can also join the free 5 day challenge: BEAT LAST YEAR’S SALES , to receive a free sample chapter and a few lessons from HOW TO SELL HANDMADE BEYOND FRIENDS & FAMILY. Check out details and join the challenge here .

To ensure I’m not just focusing on tasks that need my immediate attention, I like to break tasks into:

• Plan – looking 3+ months in advance, these are tasks that require thought, but not a lot of action yet.
• Prepare – looking 1+ month(s) in advance, these are tasks that must be completed for next month. Working on them now ensures I’m prepared and staying ahead of schedule.
• Present – looking at the current month, these are tasks that must be completed this month.

Take a look at the sales channel(s) you use (which are broken into: online, events, & retail on the checklist) and read my suggestions for tasks you could work on this month when it comes to planning, preparing and presenting: creating tasks, marketing tasks and selling tasks.

I would love to say I’m always this organized and am always prepared months in advance, but of course, there are times I get off track, become overwhelmed, lazy, etc. It happens to all of us.

Don’t let this plan, or anyone else’s, let you feel like you’re off track or doing something wrong.

If you’re currently feeling overwhelmed, eliminate low-value tasks and focus on ones that are going to make you money. Before you go into any task, question whether it will directly or indirectly lead to a sale.

Are you spending time posting to Facebook when no one seems to be paying attention to your posts and it always leads to distractions? Maybe skip Facebook posts for now and focus on that next newsletter, which always seems to generate a couple of sales.

Are you spending time in your craft room making more products when you haven’t sold any of the first ones or figured out why they’re not selling? Take a break from creating and focus on your USP, brand, marketing skills, sales channels, etc.

It’s easy to feel like you  have to do it all in order to be successful. But the successful businesses got to where they are by prioritizing what’s most important to get those sales, getting their head above water and then slowly building on.

Look ahead 3+ month in advance and start thinking about new products you may want to introduce based on holidays or shopping events.

Begin creating stock for next month. Purchase materials at the beginning of this month (if they haven’t already been purchased) and begin production (or continue with production).

Tag and package current product so it’s ready to be shipped.

Prototypes for next month’s products should be completed so they can be photographed and photos can be uploaded and edited in time to update your shop at the end of this month or beginning of next month.

Start planning your marketing for 3+ months in advance, based on the marketing channels and methods you currently use.

Plan your newsletter schedule and topics.

Look ahead several months if you plan to send press releases. Magazines operate similar to retailers; several months in advance. Download the media kits of magazines you’d love to be featured in and get an idea of when deadlines are for advertising. Although you’re hoping to be featured, not advertise, it gives you an idea of when they plan to have an issue of a magazine drafted.

Generally, you should be planning 4 – 6 months in advance for any magazine issues you’d like to be featured in. For example, if it’s the end of May, it’s likely too late to be featured in magazines issues coming out before September; it will be less rushed for you to focus on pitching ideas for October, November and December issues.

If you need help in the marketing department and ideas on marketing channels and methods, check out HOW TO SELL HANDMADE BEYOND FRIENDS & FAMILY  or join the free 5 day challenge to receive a sample chapter and a few key lessons from the ebook.

Prepare marketing for next month. If you’re running ads, prepare the text and images so they’re ready to go.

Do you need to prepare images or text for social media marketing? For any social media platforms that allow you to schedule posts in advance, do so.

Draft blog posts for next month.

Keep in mind, with blogging, it takes time for your blog post to bring in traffic. You can generate immediate traffic to a blog post through your newsletter but if you’re hoping to build your organic traffic through SEO, get those time-sensitive posts up weeks before a holiday so Google has time to pick them up and show them in search results.

If you rely on the press for marketing, start drafting press releases for issues 4+ months away so you’re ready to send them next month (remember, magazines typically work 3 – 6 months in advance so you must follow their schedule if you hope to be featured).

*Search the name of the magazine you want to pitch to along with “media kit 2018 (or current year)” to see if they post their media kit online. In their media kit, they may share the topics that are covered in each issue of their magazine or the general theme for each month, which gives you a good guideline to follow. If their November issue is all about Thanksgiving and winter prep (hair, skin, wardrobe, etc.) you should be thinking about product or story ideas that can fit within the Thanksgiving/winter prep theme.

You should be marketing your current products by sharing them on social media posts, in blog articles, in newsletters, etc.

Send any press releases this month to meet closing dates for issues coming out in 3+ months.

Look ahead 2 – 3 months and determine what type of online shopping events are coming up.

Plan what it means for your shop to implement a new theme based on the season, a holiday, a shopping event, etc. Will you need to update your banner, props in your photos, run a promotion?

Photoshoots for next month’s products should be scheduled this month. Photos should be edited and uploaded so you’re ready to create listings and update your banner at the end of the month or beginning of next month.

Be sure you don’t go overboard with props or themes and keep everything on-brand. Here are some tips on properly photographing your products .

The banner or home page image can get a refresh, shop announcements may be updated with order deadlines to receive shipments in time for certain holidays, promotions you’re running, listings updated with new images, titles, tags, etc. to align with current month/season/holiday and what people are searching for.

For example, you may be selling the same product in summer as you did in spring but updating the images to use more colorful/summery props or changing titles from “Bridesmaid Earrings for Spring Wedding” to “Bridesmaid Earrings for Summer Wedding” may give your listings a boost.

You may want to clear or give less of a spotlight to last month’s products so your online shop doesn’t look outdated. You may run a promotion and mark down stock, move listings to a different category/page of website/location, or simply update photos and listings to give them a refresh.

Start thinking about and researching products for events you plan to sell at that are 3+ months away. If you’re participating in Farmer’s Markets and outdoor festivals in the summer, keep in mind; people likely don’t want to haul big or heavy objects around the market or festival so you may want to plan some smaller, impulse-buy items.

Work on building stock for any events coming up next month, or even the month after.

If you’re participating in craft shows this month, stock should be completed. Work on finishing details for that stock: tagging, packaging, pricing and packing into containers for transport.

If you have craft shows coming up in 3+ months, plan when, where and how you’ll market the event to your fans, followers and existing customers.

You may roughly mark the week that marketing will begin through social media, newsletters, etc. plan when to start sending mailers or handing out flyers, etc.

Marketing materials should be prepared this month for any events coming up next month. You’ll need flyers, images to share on social media, newsletter drafts, etc.

What’s the benefit of someone visiting you at the event? Are they going to find some of the best upcoming trends? Be sure to share the benefit in your marketing.

If you’re participating in craft shows this month, your marketing can begin now. Start posting to social media, encouraging people to mark the date in their calendar and post reminders in the days leading up to the event. What you post and how often will depend on the marketing platform. MAKE MORE MONEY AT CRAFT FAIRS explains in detail how to properly market for a craft show.

Mailers to existing (local) customers should be sent and flyers for the event should be handed out.

A newsletter should be sent this month, the week of the event, to encourage local customers to show up. Give them an incentive to shop with you at the event, instead of online (e.g. special discount if they print a coupon you share, new products available at the event only, etc.).

Look ahead at least 1 – 3 months to be aware of upcoming events you’d like to participate in and mark the application deadlines in your calendar. It’s also never too early to start thinking about how you might create an attractive display. Event organizers love to hear you’re putting thought into it.

If you have events scheduled in the next few months, you should be working on your display and gathering props, display fixtures, signage, etc.

Consider props and colors that will be a fit for the month or holiday the event is organized around.

If you’re participating in a craft show this month, you’ll be setting up your display and selling on those allotted days. Be sure all display props are gathered and ready to go. You should also have your sales pitches determined (if selling doesn’t come naturally to you).

If you need help when it comes to researching, applying, preparing and selling at craft shows, check out MAKE MORE MONEY AT CRAFT FAIRS  or sign up for the free 5-day challenge: 5 DAYS TO A STANDOUT DISPLAY . It’ll walk you through how to create an amazing display with a strong message.

Retailers typically buy product for their stores 3 – 6 months in advance. The bigger the retailer, the further in advance they shop for and buy product.

If you’re planning to work with small boutiques, they may buy a month or two in advance. You’ll have to get to know each retailer you want to get your products into and inquire about their buying schedule.

Prepare prototypes so you’re able to create lookbooks and line sheets for seasons that are 3 – 6 months away.

You may be continuing to work on stock for orders placed last month/this month.

Retailers typically update their sales floor with seasonal stock, a couple of months before the season arrives. For example, summer stock typically hits the sales floor in April or May.

Be sure your product is completed and ready to be shipped so it arrives at stores in time for when they’re updating their sales floor.

Define how you will market your upcoming (3 – 6 months away) product line to retailers and which retailers you will market to. What’s the theme of your lookbook? When is your photoshoot and do you need to line up a photographer or props?

Set up appointments with any local retailers to stop by with the *appropriate season’s lookbook, line sheets and/or samples. (*appropriate meaning if it’s May and they complete their buying 3-6 months in advance, you’re presenting fall or winter products). Here are 10 steps for getting your products into new stores.

Mark dates in your calendar to follow up with retailers after you’ve had your initial contact (after they’ve received your lookbook in the mail, by email or after your meeting).

You may follow up with retailers you’ve met with but who haven’t been in touch to place orders. Check to ensure they received your lookbook (if you mailed/emailed it) or ask if they have any questions/want to place an order if you had an in-person meeting.

Plan which retailers you will approach in 3 – 6 months and how you would like to expand the retail side of your business, 3 – 6 months down the road.

Prepare invoices for retailers you’ve sold the current season’s or upcoming season’s stock to. Some retailers will want to pay net 30, 60 or 90 (meaning they pay their invoice 30, 60 or 90 days after they receive your product) so prepare invoices to be sent based on the payment terms you agreed to.

Each retailer will specify when they want orders shipped so prepare any orders so they can be shipped and arrive at their store on time. You may be shipping seasonal stock 1 – 3 months before the season arrives.

If it’s been 30 days since your order arrived at a retailer with net 30 terms, send the invoice this month. If it’s been 60 days since your order arrived at a retailer with net 60 terms, send the invoice this month. And if it’s been 90 days since your order arrived at a retailer with net 90 terms, send the invoice this month.

As mentioned, be sure you’re not blindly following the plan and you’re adjusting it to fit your business.

This article does not cover any operational tasks, such as paying bills, filing taxes, answering emails, etc. Please be sure to mark any important operational tasks in your calendar as well.

If you’d like an even more detailed guide, additional worksheets, and a plan that makes hitting your sales goals inevitable, please check out THE SUCCESS PLANNER.

When you’re not sure what a business like yours should do when it comes to creating, marketing, and selling (e.g. you’re not sure which social media platforms to use), try researching your competitors. This article will walk you through how to uncover your business’s best practices before you even launch your business.

Finally understand why your hard work isn't resulting in more sales

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Hey, I’m Erin 🙂 I write about small business and craft show techniques I’ve learned from being a small business owner for almost 2 decades, selling at dozens of craft shows, and earning a diploma in Visual Communication Design. I hope you find my advice helpful!

Have been reading and following your tips and advice for several weeks now. Have been working on a new Shabby Chic line of practical items, not just frou frou shelf sitters. I am giving this line one year to succeed. If it does not go over in this southwestern little mountain community I will use it in my own living room and sewing room as they are already Shabby chic and have been for over 20 years LOL I just didn’t know it at the time I put together this look. I appreciate all the good advice you have given us and will let you know if this season is better than last and try to analyze why it is so I can continue to be successful. Thank goodness Hubby and I do not have to make a living at this. We are retired and doing it for fun, and a way to stay brain active.

Thank you so much for this post! It is awesome to see it written out this way, so precise and easy to follow. This will help me get more organized and boy do I need that!

Such detail is so appreciated!

Erin; Thanks for another great update on organization. I hope to approach some retail businesses for my Garden Artwork. I thought of a new aspect to make it different from others in the market place. I am getting positive feedback from my newsletter. Joyce

wowwwww Thank you so much I really appreciate all the good advice you have given. Sometimes we need to recognize the simple true in life, and that is THERE IS ANGELS AMONG US, people who love to help others, and are there quiet helping, Made Urban THANK YOU so much!!!

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Slide 1 : The slide introduces Candle Business Plan. State Your Company Name. Slide 2 : This is an Agenda slide. State your agendas here. Slide 3 : The slide displays Table of contents for the presentation. Slide 4 : The slide renders Table of contents further. Slide 5 : This slide gives a brief description of the products and services that a candle company will offer to its consumers. Slide 6 : This slide provides a brief glimpse of the candle business to the stakeholders with market facts. Slide 7 : This slide summarizes the mission and vision of the company. Slide 8 : This slide provides an overview of the initial steps for getting off to a smooth start, covering all the essential expenses. Slide 9 : The slide renders extensive information on the business objectives and critical success factors. Slide 10 : The slide also depicts Title of contents. Slide 11 : The purpose of this slide is to conduct a thorough assessment of the candle industry in addition to its market statistics. Slide 12 : The purpose of this slide is to provide a comprehensive regional outlook of candle business. Slide 13 : The purpose of this slide is to conduct a thorough assessment of the market trends in candle business. Slide 14 : This slide offers an in-depth exploration of the market prospects within the candle sector. Slide 15 : This slide intends to inform stakeholders about the difficulties faced by the candle sector. Slide 16 : The slide renders Title of contents. Slide 17 : This slide covers an assessment of how the firm’s products and services will fit into a certain market and where they will acquire the most traction. Slide 18 : The purpose of this slide is to undertake a comprehensive analysis of the candle industry. Slide 19 : The slide displays Title of contents further. Slide 20 : This slide provides a competitive framework for candle companies to analyze their position in the global market. Slide 21 : The slide depicts Title of contents which is to be discussed further. 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Slide 31 : The slide represents Title of contents further. Slide 32 : The slide portrays key milestones of the candle business to be achieved in each quarter of initial year. Slide 33 : The slide presents Title of contents further. Slide 34 : This slide provides a glimpse of important financial assumptions that are to be made while setting up the firm. Slide 35 : The slide shows the effective revenue model of the candle business, which displays the cost incurred and the various sources of income. Slide 36 : The slides highlight the break-even analysis of the firm. Slide 37 : The slides continues the break-even analysis of the firm. Slide 38 : The slide provides a glimpse of the projected profit and loss statement to visualize the platform’s financial performance for the next five years. Slide 39 : The slide continues the projected profit and loss statement to visualize the platform’s financial performance for the next five years. 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Slide 49 : The slide continues key job roles and responsibilities of the staff to ensure effectiveness and efficiency in the operations. Slide 50 : The slide renders key job roles and responsibilities of the staff to ensure effectiveness and efficiency in the operations further. Slide 51 : The slide displays Title of contents further. Slide 52 : This slide represents exit strategies for stakeholders such as IPO, mergers, acquisitions, franchise expansion, asset sale and family succession. Slide 53 : This slide continues exit strategies for stakeholders such as IPO, mergers, acquisitions, franchise expansion, asset sale and family succession. Slide 54 : The slide depicts Title of contents further. Slide 55 : This slide introduces key abbreviations used in this business plan, providing a comprehensive reference guide for stakeholders. Slide 56 : This slide shows all the icons included in the presentation. Slide 57 : This slide is titled as Additional Slides for moving forward. 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How To Start A Handicraft and Handmade Products Business

You've stumbled upon the idea to build a handcraft products business and now you're ready to take the next steps.

There's a lot to think about when building a business, so we put together a guide on how to get started, launch, grow and run your handcraft products business.

We also provide you with real-life case studies and examples of founders running successful handcraft products business (and how much💰 they're making today).

Start A Handcraft Products Business ➜ market size $648B starting costs $10.9K see all costs ➜ gross margin 65% time to build 210 days growth channels Organic social media business model Subscriptions time investment Full time pros & cons 42 Pros & Cons see all ➜

💡 Introduction To Starting A Handcraft Products Business

Is starting a handcraft products business right for you.

There are many factors to consider when starting a handcraft products business.

We put together the main pros and cons for you here:

Pros of starting a handcraft products business

• Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

• Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

• Rewarding work

Starting a handcraft products business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

• Meaningful business connections

You never know who you will meet as a handcraft products business. This could be the start of an incredible business opportunity!

• Quick build time

The average time it takes to build your product is quick - typically around 7 months. This will allow you to bring your product to market faster.

• Control of workload

With starting a handcraft products business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

• Unlimited income potential

With starting a handcraft products business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.

• Daily physical activity

Handcraft Products Business's typically involve a much greater degree of movement than other lines of work. Most days, you will spend your day walking, running errands for your business, and performing a multitude of tasks. This can have a positive impact on energy levels and your overall health.

• You are your own boss!

With starting a handcraft products business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!

• Local Community

One of the best parts of starting a handcraft products business is that you can develop a local following by selling your products at craft shows, farmers' markets, or even local storefront businesses! This gives you access to additional revenue streams and loyal customers.

• Higher likelihood of getting referrals

This business is all about referrals, which can be a a very impactful way to attract and retain customers. It's critical that you have a great referral program in place that incentivizes your customers to tell their friends about your product.

• You can sell your product in various places!

There are various different markets to sell your product, which will help you reach different audiences and revenue streams.

• Simple business model

A handcraft products business has the advantage of a simple business model, which makes launching and building the business more seamless.

• Minimal experience required

Starting A Handcraft Products Business requires little experience and no specific certifications or qualifications. To be successful, you need hard work, determination and the desire to achieve greatness!

• Control your own destiny

Starting A Handcraft Products Business allows you to control every aspect of your life and make your own dreams come true every day.

• You get to do something you truly love

With starting a handcraft products business, you get to put your energy into something you are truly passionate about! You'll find yourself devoting as much time and energy as possible into the business to make it successful.

• Easy to Learn The Business

When starting your handcraft products business, there is a ton of information readily available to you online (Facebook groups, Youtube videos, Starter Story etc). This will help you get the business started and answer any questions, doubts or concerns you may have.

• You get to inspire others

Your business is one that encourages and inspires others, which in itself, can be very fulfilling.

• Never a dull moment

With starting a handcraft products business, there is truly never a dull moment. Your job offers a lot of variety and allows you to meet interesting people from all walks of life.

• You can promote and sell your product on Amazon

Although there are some disadvantages to consider when selling your product on Amazon, there are also a host of benefits. Mainly, Amazon is the world's largest online retailer, so you're bound to tap into new business and reach an entirely new audience.

• Various different ways to make money

With starting a handcraft products business, there is not just one business model to choose from. This field is amazing in that there are various different ways to make money. Although this may complicate things, it's great to have different options and sources of revenue.

• Low maintenance customers

In this industry, customers are known to be very appreciative and low maintenance. This can help with your stress levels and allow you to focus on growing your business.

Cons of starting a handcraft products business

• Crowded Space

Competition is high when it comes to your handcraft products business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.

• Low margins

The gross margins for your handcraft products business are typically around 65%, which can make it more challenging to incur new expenses and maintain profitability.

• Work can be inconsistent

As a handcraft products business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

• Lack of benefits

With a handcraft products business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

As a handcraft products business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

• No safety net

Typically, as a handcraft products business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

• Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

• High overhead expenses

With starting a handcraft products business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

• You may need to charge sales tax

If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article

• Time commitment

With starting a handcraft products business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

• Be prepared to get out of your comfort zone!

Although this is exciting for some entrepreneurs, it can be a big challenge for others! You may find yourself in uncomfortable social and business situations, jumping into tasks and responsibilities you aren't familiar with, and pushing yourself as far as you can go!

• You might struggle financially (at first)!

If you bootstrap your business or choose not to pay yourself (or pay yourself less than you were making at your corporate job), this can be financially taxing. It's important to adjust your lifestyle and set a plan for yourself so you don't find yourself in a stressful situation.

• Difficult to scale

With a handcraft products business, it can be challenging to find ways to scale. Check out this article that discusses scaling your business and the challenges that come with it.

• Work is not always glamorous

With starting a handcraft products business, you may need to get your hands a little dirty. Although it may seem glamorous from the outside to start this business, the work can require a lot of physical activity and repetition.

• Easy target for criticism

Since your handcraft products business has the ability to reach a large audience, you'll need to be able to handle criticism. The internet can be a cruel place, and regardless of your intentions, many people will disagree with you and even take their criticism too far. To survive in this industry, you'll need to have tough skin (or at least learn this along the way).

• The job can be demanding

This is one of the major disadvantages starting a handcraft products business. It's important to understand that you may need to make yourself available on a 24/7 basis.

• Equipment Breakdowns

Over the years, your equipment can get damaged, break down, and may need repairs which can be expensive. It's important you prepare for these expenses and try to avoid damages/wear & tear as much as possible.

• Answering Phones

The handcraft products business is still considered a traditional business, which means answering phones is a big part of the job. If you or your team miss phone calls, you could be missing out on potential revenue opportunities. If you are unable to attend to your phone throughout the day, it would be in your best interest to hire a call center or an employee dedicated to this.

• Takes time to see results & make money

Results and revenue do not come overnight with a handcraft products business. Often times, it takes weeks, months or even years for your work to monetize.

Big Players

• Etsy (71 Alexa Ranking)
• Alibaba (103 Alexa Ranking)
• Free Website Builder For Your Business (885 Alexa Ranking)
• Manufacturers, Suppliers, Wholesalers, Importers & Exporters (9.88K Alexa Ranking)
• ART FIRE (24.6K Alexa Ranking)

Small Players

• Alfred Lane - Revenue $19K/month

Search Interest

Let's take a look at the search trends for over the last year:

How To Name Your Handcraft Products Business

It's important to find a catchy name for your handcraft products business so that you can stand out in your space.

Here are some general tips to consider when naming your handcraft products business

• Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
• Conduct a search to see if others in the space have the same name
• Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
• As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!

Why is naming your handcraft products business so important?

The name of your business will forever play a role in:

• Your customers first impression
• Your businesses identity
• The power behind the type of customer your brand attracts
• If you're memorable or not

It's important to verify that the domain name is available for your handcraft products business.

You can search domain availability here:

Find a domain starting at $0.88

powered by Namecheap

Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.

It's also important to thoroughly check if social media handles are available.

As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.

Here's some inspiration for naming your handcraft products business:

• Skilled Craftspeople Co check availability
• Old Handicraft Co check availability
• Glasswork Collective check availability
• Local Craftwork check availability
• Old Artisan check availability
• Traditional Glasswork check availability
• Modern Handwork Place check availability
• Old Handicraft Collective check availability
• Other Glasswork Trading Co check availability
• Skilled Craftwork check availability
• The Human check availability
• Popular Artisan Trading Co check availability
• Local Craftspeople Pro check availability
• Woodcraft Trading Co check availability
• Other Artisan Place check availability
• The Local Handicraft check availability
• Handmade Collective check availability
• Craftwork Spot check availability
• Woodcarving Pro check availability
• Native Handiwork check availability
• Traditional Handicraft Trading Co check availability
• The Native Handmade check availability
• OtherHandcraft check availability
• The Skilled Glasswork check availability
• Popular Glasswork Spot check availability
• Modern Handwork Collective check availability
• The Modern Handwork check availability
• Handmade Group check availability
• Popular Craftspeople check availability
• Old Crafter check availability
• Woodcraft Place check availability
• Modern Artisan Place check availability
• Native Crafter check availability
• Old Handiwork check availability
• OldHandcraft check availability
• Indian Craftspeople check availability
• Woodcarving Trading Co check availability
• The Old Handmade check availability
• Artisan Place check availability
• Other Craftwork Pro check availability

How To Create A Slogan For Your Handcraft Products Business:

Slogans are a critical piece of your marketing and advertising strategy.

The role of your slogan is to help your customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.

Here are 6 tips for creating a catchy slogan for your handcraft products business:

1. Keep it short, simple and avoid difficult words

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

There are a few different ways you can incorporate what makes your business special in your slogan:

• Explain the target customer you are catering your services towards
• What problem do you solve?
• How do you make other people, clients, or your employer look good?
• Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless and won't just fade with new trends.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers, and most importantly, those that are considered to be in your target market.

Here's some inspiration for coming up with a slogan for your handcraft products business:

• Handcrafts With Authority
• Food Or Handcraft? I'll Have Handcraft.
• From Unpopular To Hot
• Don't Leave Your Handcraft At Home.
• Is It Live, Or Is It Handcraft?
• Handcraft, One For All.
• Native Handcraft, Satisfaction Guaranteed
• Sweet As The Moment When The Handcraft Went 'Pop'
• Handcraft Online.
• Handcraft, You've Got It!
• Make It A Handcraft Night.
• Popular Crafters Are What We Do
• Handcraft Makes Everything Better.
• Handcraft Beat.
• Handcraft First At The Finish Line!
• Why Can't Everything Orange Be Handcraft?
• It's How Handcraft Is Done.
• Cleans A Big, Big Handcraft For Less Than Half A Crown.
• Skilled Rosemalings Are What We Do
• Old Latheds Are What We Do
• Handcrafts With Hand
• Native Glasswork, Native Decorative
• Handcraft Have Another Serving.
• Handcraft The Best Of The Litter.
• Local Needlework, Modern Handicraft
• Every Handcraft Has A Story.
• Indian Handcraft, We Are Here
• From Old Style To Forward Looking
• Come Fly The Friendly Handcraft.
• Stop! This Handcraft Is Not Ready Yet!
• Free Handcraft For All.
• Handcraft, Let The Good Times Roll.
• Handcraft Right As Rain.
• Indian Decoratives Are What We Do
• Handcraft Is What We Do.
• America's Most Trusted Handcraft.
• We're With The Handcraft.
• The Ideal Handcraft.
• Poppin' Fresh Handcraft.
• Central Heating For Handcraft.
• I Wouldn't Leave The House Without Handcraft.
• Make The World A Better Place With Handcraft.
• From Same To Extra
• Unzip A Handcraft.
• We Will Take You Anywhere
• Next To The Breast, Handcraft's The Best.
• Handcraft, Satisfies The Need.
• I Lost Weight With Handcraft.
• Handcrafts With Opinion
• Popular Antique, Popular Handwoven
• Put Of The Artisan
• Modern Handcraft, Take A Seat
• Mamma Mia, That'sa Spicy Handcraft!

Learn more about starting a handcraft products business :

Where to start?

-> How much does it cost to start a handcraft products business? -> Pros and cons of a handcraft products business

Need inspiration?

-> Other handcraft products business success stories -> Examples of established handcraft products business -> Marketing ideas for a handcraft products business

Other resources

🎬 How To Start A Handcraft Products Business

How Much Does It Cost To Start A Handcraft Products Business

If you are planning to start a handcraft products business, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.

We’ve outlined two common scenarios for “pre-opening” costs of starting a handcraft products business and outline the costs you should expect for each:

• The estimated minimum starting cost = $12
• The estimated maximum starting cost = $21,740

Raising Money For Your Handcraft Products Business

Here are the most common ways to raise money for your handcraft products business:

Bootstrapping

You may not need funding for your handcraft products business.

In fact, many entrepreneurs take this approach when starting their own business, whether they have a little amount of cash or a substantial amount to get started.

So what exactly does the term "bootstrapping" mean?

This method essentially refers to self-funding your business without external help or capital and reinvesting your earnings back into the business**

Bootstrapping means building your company from the ground up with your own, or your loved ones, personal savings and reinvesting all earnings back into the business

Here are some tips to consider when bootstrapping your business :

• Use your savings as your capital - one of the best ways to bootstrap your business is to collect your savings and use them as startup capital. This will also help you avoid using your personal or business credit cards when getting started.
• Determine exactly how much capital you need and how much capital you have to get your business off the ground. Generally, when bootstrapping your business, you may want to consider starting a business that involves less startup capital.
• Consider starting a business that will generate immediate returns so you can put money back into the business
• Be as lean as possible - this refers to cutting down expenses as much as possible, such as payroll, fancy software tools, unnecessary travel, renting an office, etc
• Consider outsourcing instead of hiring - in the beginning, you may not need to hire someone permanently to help run your business. It tends to be much less expensive to outsource work to a freelancer and hire someone permanently down the road!

Want to learn more about bootstrapping your business? Check out this article

Crowdfunding

For your handcraft products business, a common way to raise money is through crowdfunding.

So, what does it mean to crowdfund your small business?

Crowdfunding refers to funding a project through many individual investors.

Here are some items to keep in mind when planning your campaign:

• Sell more than just your product. Sell your passion, your vision, and your story.
• Be real. Give your community honest details about your product.
• Treat your audience as your friends (not just potential customers)
• Put together a great presentation - it will attract people quicker.

To launch a successful crowdfunding campaign, you first need to select the type of crowdfunding platform to host your campaign.

Here are the most popular crowdfunding platforms to raise money on:

Kickstarter

Funding platform for creative projects.

• Pricing: Freemium
• Twitter: @kickstarter
• Website: kickstarter.com

Businesses using Kickstarter:

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• Twitter: @Indiegogo
• Website: indiegogo.com

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StartEngine

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We connected with one of the most successful Kickstarter campaigns, Photobooth Supply Co, and asked founder, Brandon Wong to give us some insight on his strategy:

Product first, campaign second

So with all of those positive benefits of the platform figured out, we wanted to make sure we had the product itself in the right place before we launched.

We’ve been working on Salsa for a long time now and wouldn’t have felt comfortable revealing the ability to pay for it until we hit a very important milestone. We had a final prototype.

Doing all of the sourcing and actual production is secondary—there was absolutely no way we could have gone public without people being able to see real photos (and touch in person) a functioning prototype.

This meant that we had to do all of the development before we ever saw a cent.

Finding backers in the real world

We launched the product at our annual Booth Summit, which is a convention for photobooth owners to get together and learn from experts in the field. Launching a product in a receptive environment is generally considered to be a good idea. The same was definitely true for us!

We had a crowd of people who had just told us they were dedicated to growing their business… and we had the chance to offer them a way to do just that. I really can’t emphasize enough how important it is to make products that matter for people who will care about them.

This opportunity to see the product in real life was an essential component for our launch, but it might not be the same for you. I think it just shows how essential having a great prototype is. People love to touch and feel what they’re buying, if you’re talking about something physical… you should be able to show a prototype before you ask for money.

Building excitement with even the smallest backers.

We knew that we wanted to have a ton of incentives for early backers so that they’d be rewarded for taking a leap of faith on a new photobooth.

We’re obviously not making a whole lot of money on that first $1999 tier. But it enabled people to be part of something fun.

Every $1999 backer is always going to be able to say, not just that they got a great deal, but that they were one of the first to get on board. It means a lot more than a discount code expiring—just look at how frustrated people are on Twitter when a limited stock of rewards is secretly gobbled up.

Kickstarter doesn’t reveal the names of backers, but it humanizes them. And it just adds to the fun of getting your own spot! Even for someone backing now, they’re able to say that they were an early adopter.

Delivering on our promise

One of the most common critiques of Kickstarter items is that they either never show up or that they take years. I wanted to make sure that our timeline was easy to deliver and also reasonable.

Nobody deserves to wait two years for your product after they pay for it. I felt like we needed to offer a much quicker turnaround than that. We launched on Black Friday 2018 with an estimated delivery of April 2019.

That’s under 6 months and much lower than the average Kickstarter! The most important thing is that we will be able to meet that timeline. You can’t go around promising delivery dates and missing them, this isn’t a consumer product.

Anytime you’re working with the events industry you have to be very transparent and up front about timelines. A bride who books a photobooth needs it to show up on her wedding day. It’s non-negotiable!

What Skills Do I Need To Succeed In Starting A Handcraft Products Business?

As a handcraft products business, there are several essential skills and characteristics that are important to identify prior to starting your business.

Let’s look at these skills in more detail so you can identify what you need to succeed in your day-to-day business operations:

Design Skills

Whether you are the one designing the product or the decision-maker for the product, an eye for design is critical when starting a handcraft products business. Here's what this looks like:

• Creative Thinking - the ability to develop or design different products or ideas
• Visualization - being able to imagine or visualize how the product will look
• Articulation - the ability to communicate what the design will look like and how it will be executed
• Detail-oriented - paying close attention to all of the small pieces when designing or working on a project
• Some technical skills - knowledge of the design software you are using to create the product or build prototypes.

Other skills that may be valuable to have when starting a handcraft products business include digital marketing skills, branding experience, and basic business knowledge.

Business Savvy Skills

When starting a handcraft products business, there are a few fundamental business skills you will want to learn in order to be successful:

• Leadership and training skills: A great team starts with YOU. Make sure you have all company policies and training procedures in place prior to hiring your team
• Decisive and self-confident: Over the course of your career, you will need decisions that could impact your business significantly. It's important you are able to think clearly and rationally about these decisions.
• Ability to understand the financials : You don't need to be an accountant, but it is important that you are able to clearly understand and define metrics such as expenses, revenue, profit, margins, COGS, etc.
• Strategic Thinking : Setting clear goals and benchmarks, identifying opportunities, risks. Ability to effectively communicate these insights to your team.

These are a few of many business savvy skills you should have (or work on) when starting a handcraft products business.

For a full list, check out this article here .

Customer Service Skills

Friendly communication with customers and the ability to address service issues is a critical part of the job.

Here are some customer service skills you may want to consider prior to starting a handcraft products business:

• Professionalism: The way you act, present yourself, and respond to situations all leave an impression on your customer. It's important to stay professional at all times when handling customer requests or issues.
• Problem-solving: When issues arise, it's important that you are able to think quick on your feet and address the situation with a calm and clear solution
• Friendly-manner: This is an obvious one, but customers truly appreciate someone that can respond in a quick, efficient, and friendly manner.
• Proficient in writing: These skills include the ability to write well-crafted emails, service tickets, and any other programs used by the business (ie. chat functions, SMS texting)

Crafty Skills

Whether you are on the creative side or the business side of your product, crafty and creative skills are a must for starting a handcraft products business.

Here are a few skills that are important to have for starting a successful handcraft products business:

• Knowledge of materials and their skillful use: It's critical that you are knowledgable about art supplies and able to get the most out of everything.
• An open mind : The best handcraft products business's are the ones that have a unique perspective and an open mind on life and .
• Patience : Some of your work may take weeks, months or even years! This combined with starting a business will involve a lot of patience and trust in the process.
• Energy & Focus : Starting a handcraft products business means you will need to have a great deal of both physical and mental energy to think creatively, reflect, and focus.

Self Motivation Skills

Self motivation and discipline skills are critical in order to become successful in this field.

It's likely that you will find yourself starting and running your handcraft products business from home, which could mean there are more distractions for you.

Here are the basic skills needed for self motivation & discipline:

• Becoming a self starter: It's important that you are capable of independently completing a task without the help or direction of anyone else
• Listening and following directions : When you are given direction by others, it's critical that you are able to follow directions and ask the right questions in order to get your job done
• Taking the initiative in problem solving: Instead of taking the easy route, you'll need to learn to troubleshoot issues on your own as much as possible.

Advice For Starting A Handcraft Products Business

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a handcraft products business:

Write a Business Plan

Writing a business plan from the start is critical for the success of your handcraft products business.

Because this allows you to roadmap exactly what you do, what your overall structure will look like, and where you want to be in the future.

For many entrepreneurs, writing out the business plan helps validate their idea and decide whether or not they should move forward with starting the business.

You may want to consider expanding upon these sections in your business plan:

• Executive Summary : Brief outline of your product, the market, and growth opportunities
• Overviews and Objectives : Overview of your business, target customers, and what you need to run your business
• Products and Services : Specifics on the products and services your business will provide
• Market Opportunities : Analysis of customer demographics, buyer habits and if your product is in demand
• Marketing : Outline of your marketing plan and how you plan to differentiate yourself from other customers
• Competitive analysis : Analysis of your competition and the strengths and weaknesses therein
• Operations : Hierarchal structure of the company and what it will take to run the business on the day-to-day
• Leadership Team : Detailing roles and responsibilities of each manager based on their specific skill-set
• Financial Analysis Understanding of all expenses, operating budgets, and projections for the future.

Learn more about how to write a business plan here

Determine Which Business Bank Account You Need

There are hundreds of banks out there, and it can be overwhelming to find one that's right for your business.

Here are some factors you may want to consider:

• Location - Is your bank close enough that you can easily make deposits or get cash?
• Low Fees - Make sure to understand any and all fees associated with setting up and maintaining your bank account. Ask for a list - banks usually try to keep this hidden and in the fine print.
• Online Banking Services - Make sure you can easily navigate through your online portal and you have easy access to everything you need.
• Line of Credit - What do your options look like (even if you don't need this now, you may need this down the road).
• Every bank has something that differentiates them from the rest, so make sure whatever that is applied to your needs and values.

Check out this list of the 13 Best Banks for Small Business in 2020 and what makes them so unique.

Setting Up Your Handcraft Products Business (Formation and Legal)

When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.

The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.

These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.

• LLC : All income and expenses from the business are reported on the LLC personal income tax return.
• S corp : Owners pay themselves salaries + receive dividends from profits.
• C Corp : C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.

Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.

Learn more about securing the right permits and licenses ➜

Need to start an LLC? Create an LLC in minutes with ZenBusiness .

How Do I Pay Myself As A Small Business Owner?

Most entrepreneurs start a business to do something they love- but at the end of the day, you still have bills to pay (maybe now more than ever).

But it's important to strike the right balance - if you pay yourself too much, you could be putting your business at risk.

There are two common ways to pay yourself as a business owner:

1. Owner's Draw

Many entrepreneurs pay themselves through an owner's draw. This means that you are technically sean as "self-employed" through the eyes of the IRS and are not paid through regular wages.

At the point that you collect money from the draw, taxes typically are not taken out - so make sure you are prepared to pay these taxes once you file your individual return.

As an owner who takes a draw, you can legally take out as much as you want from your equity.

This type of compensation is suited for Sole props, LLCs, and partnerships. If you’re an S corp, you can pay yourself through both a salary and draw if you choose.

If you decide to pay yourself a salary, you will receive a set and recurring amount. This will be taxed by the federal government and the state you reside in.

The reality is that it can be really complicated to set your own salary, so we have some tips for you to consider:

• Take out a reasonable amount that allows you to live comfortably but also sets your business up for success
• Consider the number of hours you are working weekly + the type of duties you are performing.
• Set your salary based on your industry-standard, location, and profits (or projected profits)
• Look at your P&L statement : Deduct your own pay from that amount. This is important so you can first tackle important business expenses, and then pay yourself from the amount leftover.
• Pick a payroll schedule (and stick to it)! In the US, it's most common to pay yourself and employees twice a month.

To learn more about how to pay yourself and what is a reasonable amount, check out this article .

How To Price Your

One of the most challenging aspects to starting a handcraft products business is determining how much to charge for your .

When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.

Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.

On the other hand, when businesses over-price , this tends to be just as damaging to the business.

When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.

Here are some factors to consider when pricing your product:

Understand your customer

It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:

• Customer demographic: Age, gender, location, etc.
• Buying habits of your customer: What they buy + when they buy
• Level of price sensitivity with your customer

All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.

Understand your costs

When pricing your , it's critical that you first identify all of your costs and consequently mark up your so you can factor in a profit.

The actual cost of your may include things like:

• The actual cost to make the product (ie. raw materials, supplies, manufacturer).
• Shipping + overhead fees
• Operating costs to run your business

You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.

Create revenue goals

When determining the price of your , you'll want to create goals for revenue + how much profit you want your handcraft products business to make.

This process is simpler than you may think:

• Think about your breakeven cost (by completing the above step).
• Create a revenue goal based on your break-even cost
• Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
• Divide your revenue goal by the number of items you plan to sell

This figure will help determine your estimated price per product in order to meet your revenue goals.

Evaluate your competition

The last piece in determining how to price your is by simply looking at your competition.

The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your fits best in the marketplace.

All of these factors play an equal part in pricing your , so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.

Understanding Your Costs

Example from Ishan, founder of Ugly Duckling

First objective: profitability

Our profitability is OK at this point but definitely not where it should be yet. To this day I have not paid myself a regular salary yet...and it’s been 4 years!

The problem is not the cost of goods which are well under 20% of sales, which is good by any standard. The problem is fulfillment costs. In 2018 we transitioned from our first fulfillment company to a much bigger company. We did this because we wanted to provide faster shipment speeds and a better quality of packaging. In hindsight, we chose a company which would have been more suitable for a larger company with bigger volumes. We ended up being tied in with some pretty large minimum monthly payments. So currently fulfillment costs are currently around 45% of sales...way too high.

We are now looking to transit to another fulfillment center. Our target is to get our fulfillment costs down to around 30% of sales which I believe from what I have researched, is possible.

Just to be clear, when I say fulfillment that includes transportation costs also - FedEx, USPS, etc. Not just storage, picking, and packing. I am pretty sure that it is possible to get fulfillment costs down even lower, and I suspect that some large pro sellers on amazon.com work with around 20-25% of sales.

So our target P+L for 2020 looks something like this:

• Cost of goods, including inbound freight and clearance - around 22% of sales.
• Fulfillment - around 30% of sales.
• Digital Advertising & Promotion - around 15% of sales.
• Other marketing and office costs, including salary costs - around 10% of sales.
• That would leave us around 23% of sales - enough to pay me a liveable salary and for the company to make a profit and finance future growth.

That's the first objective for 2020: to right-size the P+L so that we are profitable at our current sales level

Price Calculator: How to Calculate The Price For Your

Our calculator is designed to be simple and easy to use.

The goal is to help you set realistic expectations and understand the amount you should be charging to make your desired profit.

Please input below:

Design A Prototype

Turning your idea into a reality can feel like a daunting task - but it's critical that you have an idea of what your product will look like (even if it's just a sketch) prior to finding a manufacturer.

Here are some common ways you can design your prototype:

• Draw Your Initial Design on Paper
• Form pieces of fabric together
• Consider Taking A Generic Product And Putting Your Own Brand On It
• Try Making the Product Yourself
• Consider Building A Prototype With A 3D Printer

To learn more about how to design and prototype a product, check out our latest guide here .

Rafael Hernandez, founder of Alfred Lane dives deep into the process of designing and prototyping their product:

With my background in design, I was able to mock up a few logos and got feedback from folks. I landed on the current design. I also wanted the names of the fragrances to be positive adjectives and imagined how someone would feel by wearing the different scents. And that’s how the scent names Bravado, Brio, and Vanguard were born. I then designed the labels that would have our logo, scent name, ingredients, and ounces. I iterated a few times, printed them on black on white paper in my home printer, and mocked them up by taping them to the tin lids.

I found ingredients, formulas, suppliers that had the materials and equipment that I would need by searching on the internet. Once I had the basics, I ordered stuff to make my job easier as I went along. I hadn’t designed a point-of-sale box but I wanted to create a box that looked kind of like a cigar box. The initial brand was more crafty and rustic. I worked with a few woodworkers to create the best version of the box that wouldn’t be so expensive for a store to buy.

Once I finished designing and had products with the actual labels, I used my iPhone 3GS, took product shots, and edited them in Photoshop ready for printing line sheets and marketing.

How To Find A Supplier For Your Handcraft Products Business

Here are the steps to consider when finding a supplier/manufacturer:

Know your design

One very critical step to finding the right supplier is having an initial idea of what your design/product will look like.

Sketching is one of the most simple ways to get started in the design phase.

What's great about sketching is that you can practically do this anytime, anywhere - even on the back of a napkin.

To get started, all you need to do is pick up a pen and paper and start drawing - or if you are working on a virtual/software product this can be a diagram that outlines the user interface or experience.

Decide your supplier type

You'll want to identify the type of supplier you are looking for.

Here are some questions you may want to ask yourself prior to searching for a supplier

• Are you looking for a manufacturer to produce your product idea ?
• Do you want to find a supplier that can simply purchase existing products for you ?
• Do you want a drop-shipper to supply and fulfill orders?
• Do you want a domestic supplier or an overseas supplier? Read more about the pros and cons of each here

Where to start your search

Once you have an understanding of what type of manufacturer/supplier will be best to bring your idea to life, there are several areas you can start your search:

Domestic Suppliers

Overseas Suppliers

Manufacturing Your Product In House

It's also very common to manufacture your on your own - either from your home or in a commercial space.

In order to get the product right, you may want to consider experimenting with different designs and recipes until you find the perfect one.

Some founders choose to manufacture their product in-house so that they can control quality, manage costs, and easily handle production/logistics.

Down the road, you can always choose to outsource your .

Leslie Eisen, founder of AlmondClear discusses how to manufacture products in house

If you want to start a line of unique products, then you have two basic options: you can make them yourself, or you can find a manufacturer to work with that creates custom formulations for their clients.

I knew that I was trying to build a larger-scale business and that the home-made model wasn’t right for me, so I had to find the right manufacturing partner. It took a lot of research, phone calls, and emails before I found the laboratory that met my needs.

I wanted to create unique products (as opposed to private label), so I worked with the manufacturer’s chemist who specializes in skin care formulations. This process takes some time!

First, you have to tell the chemist what kind of product you’re looking for , the ingredients that you want to include or leave out, and what you want the final product to look like/feel like/smell like, etc.

Then, the manufacturer sends you the first sample , you try it out or give it to others to try, and then provide feedback for revisions. In my case, the first two products came together fairly easily because I only needed to make small changes to stock formulations.

There are many, many rules and regulations around cosmetics and skin care products. If you want to sell products that contain FDA regulated ingredients then you have to register and get a permit.

My products aren’t FDA regulated, so I didn’t have to go through this step, but I did have to be aware of the many guidelines and standards around labeling and safety warnings. Some people hire a lawyer to help them through this process, but my manufacturer was able to guide me through the regulatory process.

The entire process, from researching labs to work with to having the first finished products shipped out to me, took around six months.

Purchasing Inventory For Your Handcraft Products Business

When first starting out, it's important to start small with your overhead to get a gauge for what people want.

Just remember - if you order a line of items that don't sell, it's nearly impossible to recoup the money lost.

Buying the right inventory takes research and planning in order to get it right.

• Identify your target audience : Identify the age, gender, annual income that you will be selling to. This is a defining factor in ordering the right inventory that will sell.
• Research your competition : Conduct market research and identify the different types of styles, price points, and materials being used. This will help you see what's trending and ways that you can improve/stay ahead of the competition.
• Create an inventory wishlist : Identify what you need for the launch of your business and create a budget that you will stay within. Remember, it's okay to start small.
• Find a supplier Make sure to first compare prices and analyze different options.
• Delivery timing : Schedule the inventory delivery to match with seasonality and trending buying seasons

Pro-tip: It's easy to become biased based on your own fashion preferences on what types of shoes/apparel to purchase. This is where a lot of fashion businesses go wrong. It's important to base purchase decisions on current buyer behavior, trends in the market, and specific to your niche.

Erin Hooley, founder of Bailey's Blossoms tells us how poor inventory projections led her to lose over $2M

When we first launched Peyton Bre we did so in a social or direct sales model.

Through poor inventory projections we were forced to change models but only after losing $2 million dollars.

It was a devastating time for us and one we were not sure we could survive.

I have since become very intentional about the way that we project our inventory needs and we continue to refine that quarterly and even monthly. We have created a KPI for the cost of goods sold to help us hold ourselves accountable.

Ultimately, the better we manage our inventory the less we have need to discount and the healthier our profit margin becomes.

This is, of course, a very high-level overview of the importance of inventory control.

To see the full breakdown on how to manage inventory, check out my guide over on my blog. .

🚀 How To Launch Your Handcraft Products Business

Build A Website

Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list (without having to hire someone).

• Pick a domain name that's easy to remember and easy to type
• Choose a Web Hosting Plan (ie. Shopify, Squarespace)
• Make sure you choose the right theme and design
• Implement the proper page structure (ie. about page, contact page, pricing etc)

To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide .

Once you have chosen the domain, web hosting, and platform, it's time to get started with the design phase.

Themes are a great way to produce the fundamental style and identity of your website - this includes everything from your font design to your blog post styles.

One of the best ways to get started is to simply explore the various themes (free or paid depending on what you're looking for) and test them on your site.

If web-design really isn't in the cards for you, you may want to consider outsourcing a web designer to help bring your vision and brand to life.

Launch Strategies For Your Handcraft Products Business

There are various different ways you can launch your handcraft products business successfully.

Here are a few different strategies to get customers excited about your handcraft products business.

• Build hype with a landing page : you can effectively do this through waiting lists, discounts, countdown timer etc
• Create a teaser video : even just a 30 second video is a great way to exposure for your handcraft products business, and possibly even go viral
• Reach out to influencers : The right influencer for your product has the ability to reach your audience with just one post, and because of their loyal following, this could lead to a big return for you.
• Get Press : Whether you plan a PR stunt or get exposure through a popular news outlet, this is a great way to attract initial customers
• Launch on popular sites : A great way to get buzz about your handcraft products business is to submit your launch to popular startup sites.

Here are a few popular sites to launch on:

• ProductHunt
• Hacker News

Learn more about how to launch your business successfully ➜ here

Rafael Hernandez, founder of Alfred Lane dives deep into the process of launching the business:

Since people weren’t searching for the words “solid cologne” at the time and there weren’t the advertising options that Google and Facebook currently offer, I had to develop a way to acquire customers and wanted to do so without investing too much money given I didn’t know whether I had a viable product.

My launch was a two-prong approach. I wanted to launch online so anyone in the US could order. I also wanted to get into stores for distribution and because wholesale seemed to make sense to me especially with a novel product like solid cologne. I looked online for the best way to set up an online store. I stumbled upon Shopify and that’s who I’ve used since the beginning.

For my wholesale strategy, I developed a list of over 100 of the hottest men’s boutique shops in the country and called and/or emailed every one of them. Many asked for samples and quite a few of those became our retail partners. In a matter of months, I went from one store to almost 25 stores nationwide. I finally had proof that I created a viable product that people wanted to buy.

For my online strategy, I contacted a few high-end, men’s blogs and offered free samples in exchange for a review. Most of them published stellar reviews of the solid colognes and I began to see sales activity pick up on the site. That attracted many more bloggers and other press inquiries reaching out to review the solid colognes.

Reviews from blogs and customers gave Alfred Lane the social proof needed to partner with larger online retailers. And those partnerships brought in more media coverage, magazine articles, video reviews, stores inquiring about carrying our solid colognes, and thus, more revenue.

Make Sure You Get The Package Design Right

The way you package your handcraft products business is often the first impression your customer has - so it's important to get it right.

You may want to ask yourself these questions:

If my product is on a shelf next to hundreds of other similar products:

• Will my handcraft products business stand out?
• Will the branding/packaging create a connection with my customer, and hence, lead them to buy?

There are hundreds of tools you can use to help with packaging and design:

• Canva - Allows non-designers to create beautiful Instagram/Pinterest posts, flyers, business cards, etc.
• Stickermule - High quality custom stickers you can include on or in your packaging.
• Noissue - Custom tissue paper and compostable mailers
• Rollo Label Printer - A great tool to print all shipping labels at home

Sheets & Giggles explains the motive behind their "Premium Unboxing Experience"

I had a particular vision for our packaging centered around one goal: because we were a DTC company and wouldn’t do physical retail in year 1, we needed to focus entirely on an incredible unboxing experience that made the product feel as premium as possible.

Outside: a white box, nice wax coating, logo front and center with no other copy, easy to open, nice and sturdy.

Inside: make people smile from the get-go, have a social call-to-action, include free extra surprises (a knapsack that wraps the sheets and an eye mask), put funny copy all over the place, and add a donation bag that people could use to donate their now-defunct cotton sheets (sheets & blankets are the #2-most-requested item at shelters behind socks).

Get Press Coverage For Your Handcraft Products Business

The more buzz around your brand - the more the phones ring, the more traffic to your website, and the more customers as a result.

Here are a few ways you can get press for your business:

Press releases:

Press releases are a great way to share big announcements or news, but in order to get any traction, you'll need to find a way to make your press release stand out amongst others.

Try to convey a story that really matters, not just to you, but to the reporter and to their audience.

Here are some things to consider when submitting a press release:

• Craft a catchy subject (keep it short and sweet).
• Acknowledge the journalist's past work and interests - this is key!
• Include the main point of the story in the first paragraph, heck, even the first sentence. Reporters want to hear the juice first and foremost.
• Focus on the facts and try to limit the amount of jargon used.
• Pitch yourself! Help them put a face to the story.
• Make sure your topic is newsworthy. If it's not, find a way to!
• Try not to include any attachments of your release!

Email is one of the most effective and preferred way to send your press release, so as long as you keep your pitch brief, interesting and personalized (no cold emails), you should stand a chance!

Get Press Using HARO

HARO, otherwise known as "Help a Reporter Out" is an outlet for journalists to source upcoming stories and opportunities for media coverage.

The best part is, HARO is free to use! There are, of course, premium versions you can purchase, but the free version is still an accessible way to get press.

Once you set up an account, HARO essentially will email you based on stories (that are relevant to you) that need to be covered where you will then have a chance to essentially "bid on the story."

Here are some tips when crafting your pitch:

• Discuss your experience and expertise in the space. Make sure it's obvious why you're relevant to this story.
• Answer the question in 3-4 sentences. Try and be as direct as possible
• Offer to provide the reporter with more information and make sure to give them your contact info

Plan a Publicity Stunt

Planning a publicity stunt is an effective and quick way to raise awareness for your brand and gain some traction from the press.

If you're looking to plan a stunt, the objective should be to be bold and create something memorable

However, being bold has a fine line - it's important that you consider the timing of your stunt to ensure you don't come off insensitive or unethical. For example, timing may not be in your favor if you plan something during the general election, or in most recent cases, a global pandemic.

In order to measure the success of your stunt, it's important that you first determine your end goal, for example:

• Is the stunt aimed to raise money for your business or a particular organization?
• Is the stunt aimed to drive more traffic to your website?
• Is the stunt aimed to get more followers and engagement on Instagram?

Here are a few tips for creating a great publicity stunt:

• Research to ensure that there haven't been similar stunts done in the past by other businesses - this could easily turn off journalists and your audience.
• Make sure you can explain the stunt in one headline - this will help grab the media's attention. In other words, simplify!
• The stunt should be related to the product you are promoting. Even if the stunt is a success in terms of viewers, but it doesn't tie back to your original goal, then it's not useful.
• Keep the stunt visual with videos/images.
• Leverage the internet and social media platforms for your stunt by sharing your message across a variety of audiences. This will help with word of mouth and the overall success of your event.

To learn other strategies on how to get press, check out our full guide here .

🌱 How To Grow Your Handcraft Products Business

Consider Selling On Amazon

In addition to selling your products directly on your site, you may want to consider selling on Amazon to reach a wider audience and attract new customers.

Here are some pros and cons of selling on amazon:

• Easy and seamless process to get your product listed on Amazon
• There are roughly 100 million thoroughly committed prime customers, so you're bound to tap into new business
• Can help grow your business exponentially and reach new audiences
• You may encounter some "copycats" and counterfeit products
• Amazon owns the relationship with the customer (you lose control over product reviews + customer service)
• If you already have a low-markup, amazon may not wrth your while and you could end up losing money
• Commissions and listing fees are high - it's easy to lose control of your offering

Follow these instructions to get your product listed on Amazon or check out the video below on how to get started:

Cory Stout, founder of Woodies ($250K/mo) provides us with specifics on how to rank better on amazon:

Our main product is walnut wood sunglasses that I sell for $25 on Amazon and Woodies.com.

I dedicated myself to becoming an Amazon expert. I listened to all the podcasts and read all the blog posts I could find. Shoutout EcomCrew I took the basic fundamentals that are out there and I added a couple of my own twists.

Amazon brings me, 100 brand new customers, every day for very little acquisition cost. If I tried that on my own, it would take a TON of work and it wouldn’t be nearly as effective as Amazon, so I took the easy road on this one.

Here's an article I wrote on how to rank better on amazon (30+ Tips):

5/5: ESSENTIAL

• Beautiful images (minimum 5 images) especially lifestyle images I use UpgradedImages.com for product photography (hey Ken!)
• Keywords in your title (but it still needs to sound human)
• Competitive price (contributes to high conversion rate)
• NOT having 1-star reviews
• DON'T STOCKOUT: it's such a killer and if you DO stockout, definitely DON'T raise your price right before you do, if anything LOWER your price for the last 10-20 units before you stockout, each ASIN has a 'memory' for when you do get back in stock so that will help you regain ranking quickly
• DON'T VIOLATE AMAZON TOS: just don't
• Perform QC on your stock before you send it in (I sent in a wrong box once and I had to 'remove' over 3,000 pieces so I could sift through them and remove the 150 contaminated pieces 0/7 would not recommend

4/5: Pretty Friggin Important

• Minimum 10 5-star reviews (do this before you do anything below this)
• Well optimized PPC campaigns (could do a whole post on this, keep ACOS under 40%) here's a screenshot of some of my campaigns I use a combination of manual campaigns with exact phrases and high bids...and auto campaigns with a broad range of products and very low bids
• Turning on FeedbackGenius for auto review requests (it's not as good as it used to be, but it's still worth it)
• Get a trademark and get Brand Registry, this protects you from hijackers and other unscrupulous sellers
• Quick response to customer messages (under 12 hours) here are my stats my mom does all my customer service "Employee of the Year" status
• Drive outside traffic (amazon loves outside traffic because they don't have to spend so much to acquire customers) Facebook, Instagram, and Google Adwords are the usual suspects
• Use ocean shipping to save mucho $$$ on unit costs (use flexport)

Read more about amazon tips here .

Social Media Advertising

Social Media Advertising is one of the leading ways to get the word out when it comes to handcraft products business.

There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

Let's talk about a few of the main platforms and what makes them unique:

• Facebook Advertising - more than 2 billion monthly users. Facebook is the best for lead generation + capturing email addresses for e-commerce businesses.
• Instagram Advertising - approximately 500 million monthly users and has a higher audience engagement rate than any other platform. Instagram ads are best for linking to a product page or landing page and reaches the 18-29 age group most effectively.
• Twitter Advertising - Small businesses typically use twitter ads to drive brand awareness, but the platform is meant more for organic engagement (and is not as heavily used for paid advertising)
• Pinterest Advertising - 175 million monthly users and most effectively reaches the female audience. Pinterest is great for promoting products without "promoted". The promoted pins have a way of blending right in.
• LinkedIn Advertising - 227 million monthly users and is geared towards the B2B market and generates the highest quality leads. Great platform for recruiters, high-end products and services that will help businesses

It's important to first define your goal/objective so that you don't waste time and money into the wrong platform:

Here are some different questions to ask yourself as it relates to your goals:

• Do I want to simply drive brand awareness?
• Do I want to drive users to my website to gather information?
• Do I want to increase sales and get my customer to take action?

From there, choose the platform that targets your audience best and start experimenting!

Learn more about social media advertising ➜ here .

Founder Andy Hayes talks about mastering FB ads and the pixel:

The biggest bang for your buck will likely be mastering Facebook and it’s platform - which we all know is pay for play, so you’ll have to come up with a small amount of budget to start for marketing.

We’ve spent countless hours (and paid numerous coaches) before we cracked the code that works for us on Facebook, but it is working really well for us now.

Some of the most important things to know when it comes to FB Ads:

• Start with retargeting (that’s showing ads to people who already know you but did not purchase). Master this - and start building information on your Facebook Pixel - before you do anything else
• Once you have that down, try working with the 1% “Lookalike” audience to prospect for new customers. This may take awhile because your pixel audience is small, so try layering on interests - 1% Lookalike and your largest competitor, for example. Don’t use interest-only targeting until you master this.
• Great photography and videography is key, as is smart copy. Research what’s out there in your industry and constantly test - what works for one company may not work for other people.
• Make sure you have good offers. For example, we have a $5 trial for our subscription, which converts affordably - if we promoted our subscription with the standard $30 front charge, it wouldn’t be as cost-effective.

Improve your SEO

SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site , and ultimately, converting leads into customers.

One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."

Here are some tools that can help you choose the right keywords for your handcraft products business.

• Google Ads Keyword Planner invaluable for discovering search trends.
• Google Search Console is very helpful once your website is up as it shows you what words/phrases are generating traffic.
• Ahrefs and SEMRush are paid tools that allow you to look at results of your competitor's website.

Publish Great Content

Finding keywords is an important piece of the puzzle, but Google also ranks your site based on the actual content you produce, as this is what your customers are reading and engaging with.

There are various different "forms" of content that you may want to consider diversifying on your sites, such as blog posts, articles, studies, and videos.

So let's discuss what google considers "good content:"

• Length - This will vary depending on the page, however, generally having a sufficient amount of content helps search engines recognize that your site is a good source for a specific topic
• Engagement - The longer people stay on your website to read your content, the higher Google will rank your website. It's important to have informative and "thick" content that keeps people reading
• Avoid Duplicating Content - Google will recognize this and may consider your content to have low value
• Ensure pages load quickly - This will also help with engagement and time spent on your website
• Shareability - Create content that people want to share, and is easy for them to share, especially to their social media accounts (ie. "click to tweet" is a great example of this).

Another element of creating good content is creating consistent content.

If (and hopefully you are) publishing content frequently, it's important to stick to a schedule - this helps build brand trust and easy user experience with your customers.

Planning out your content with a content calendar is key to staying consistent.

Here are a few great content calendar tools that can help you:

• If you prefer to keep it simple, your average spreadsheet is just as useful!

Backlinks are an important piece to SEO, as they allow for other websites to link to your content.

Search engines recognize that other sites are essentially "verifying" your content and essentially rank you higher because of this.

Of course, some links are more valuable than others and can affect your site in different ways.

For example, if a highly valuable and credible site like the New York Times links to a page on your website, this could be remarkable from an SEO perspective.

Aside from organically getting mentioned from other sites, there are other ways that you can increase and earn backlinks:

• Create infographics with relevant data that people want to share
• Promote your content on different sites/look into "guest blogging"
• Contact influencers/journalists/bloggers and ask them to mention you!
• Write testimonials for other sites in exchange for a backlink
• Leverage existing business relationships

Learn more about the fundamentals of SEO ➜ here and check out Neil Patel's 3 Powerful SEO Tips below

Build A Blog

One of the most effective ways to build brand awareness and grow your business is through consistently blogging.

We've outlined some useful tips for you to consider when creating content:

Consistency and Quantity

Quality is important, but it should be the standard for any content you publish.

What’s more important is consistency and quantity.

Consistency is as simple as committing to publishing and sharing a certain number of posts per week. For me, that’s three per week right now.

This kind of commitment is key, because one day, a random post will blow up, and you will have never expected it.

Oversaturation

The easiest mind trap is to think "I’m posting too much", and “I need to give my readers/audience/this platform a break”.

This is nonsense.

There is no such thing as oversaturation. Well, there is, but it is just someone else’s opinion.

For every person that tells you you are posting too much, there is another person that wants even more of your content.

You should ignore people’s opinions on how much you post.

Patience & Persistence

Keep posting, keep trying, and keep putting out good content on the regular. Your time will come, and when it does, it will change everything.

The only thing you have control over is your content.

You can’t control how people will react to it. You can’t control pageviews, likes, or shares.

So the only metric you should focus on is how much content you can put out in a week, month, etc.

Where to share your blog content

Mailing List

I know it sounds obvious, but the best places to share your content is on your mailing list. It is guaranteed traffic and it is a great way to get rapid feedback from your most loyal readers.

Send newsletters often. I have done once a week since starting, and I’m moving to twice a week soon.

Work on increasing your mailing list as well. Look into ways to increase your conversion rate to your mailing list. I added a flyout popup thing to my site and now I’m collecting ~30 emails per day.

An email newsletter is one of the most powerful assets you can have and it is worth its weight in gold.

Reddit is one of my favorite places to promote content.

It is a very scary place because you will often get banned or heckled, but it can really pay off.

Create social media accounts for your blog, the main ones I use:

Twitter Facebook Instagram LinkedIn

Set up Buffer and share all of your blog posts to all of your accounts. All of these little shares really do add up.

Automate this as much as possible. I automated all of my social media for Starter Story.

Facebook Groups

When I started out, I put together a spreadsheet of relevant Facebook groups for my niche, and I would post to these groups whenever I had a big story I wanted to share.

Experiment With Pay Per Click Ads (PPC)

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

Here are some tips to consider:

• Consider connecting the ad to your corresponding landing page so that the audience receives the necessary information after clicking on the ad.
• Conversion Tracking: When running PPC campaigns, be sure to run the ads with conversion tracking.
• Focus on quality keywords, even if there are few as this will save you time and money. When assessing the performance of a keyword, it's important to track the expense, conversion, and cost per conversion, as well as the ROI.

PPC advertising can be a very important lead generator as long as it's done properly. Your PPC campaign is intended to drive traffic to your website and help the business scale.

Additionally, if the campaign is not having the desired results, you can make the necessary changes immediately to improve them.

Ryan Schortmann, founder of Display Pros talks about their investment in PPC Ads:

My name is Ryan Schortmann and I’m the founder of Display Pros. We are a custom trade show display booth company offering easy to use portable display “kits” for small and medium businesses wanting to get into the trade show game.

It did not take long to come to the realization that to compete at any reasonable level, we were going to need to take the plunge and invest in Pay Per Click ads and display.

From experience, I know that it is important to give Google’s hivemind some time to settle in before each campaign starts seeing consistent results (this is largely dependent on budget).

A certain amount of PPC budget must be viewed as a “marketing research” expense and then you can look at the analytics data and make informed decisions on where to refine, tweak or plain scrap an idea.

Google Shopping was an entirely new concept for me. You can’t assign keywords to products so at first, I was asking myself “How the hell do you refine these?”. Then I found some good reading material and courses and learned of some advanced methods that the pros are using. It turns out you can utilize negative keyword lists combined with the priority setting on each shopping campaign to “shape” the keywords that are coming in and how much you are spending on them.

To learn more about PPC Ads and Google Shopping, check out this video to learn everything you need to know!

Grow Your Email List

The more engaged list of emails, the more engaged customers, which ultimately leads to more sales.

One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.

This could also be anything from:

• Fascinating case study
• Video series
• Free week of the product
• Discount on the product

Learn more about how to grow your email list and improve email marketing ➜ here .

Dylan Jacob, founder of Brumate states their email collection tactic that is proven to work:

We use Spin-a-Sale for this (you spin a wheel for a discount code in exchange for subscribing to our email list). This has been the best email-collecting tool we have found because the customer truly feels like they won a prize rather than just a coupon code.

Even if a customer doesn’t convert right away, if we have their email we have a 19% chance of converting them into a future customer whether that is through future promotions, new releases, or simply just sending an email at the right time for a purchase to finally make sense for them.

We also have a return customer rate of over 14%, so one out of every 6 people we convert will end up buying from us again with an average order value of over $60.00.

Add an exit-intent popup to your online store

A great way to double, or even triple, your email opt-in rate and to grow your list is to add an exit-intent popup to your site, and offering a discount or content upgrade for subscribers.

Here's an example of what that might look like:

One thing that I spent years NOT doing, that I now kick myself about, is adding an "exit intent pop-up" to our site, which lets people enter a sweepstakes to win a Xero Shoes gift certificate.

That one idea has added over 100,000 subscribers to our email list, which is one of our most effective marketing channels.

Improve Your Email Marketing

Different types of emails

Here are the most common types of email campaigns you can send to your customers and their benefits:

• Welcome emails - the perfect way to provide information from the start with a clear CTA. Make sure to tell your customer everything they need to know about your product or service.
• Newsletters - a great way to give customers updates or send out your latest content
• Product launch emails - the quickest (and easiest) way to increase sales is by selling to current customers. Make sure they're the first on the list to know about your new product
• Promotional emails - promote discounts, deals coupons etc. Try and make this feel exclusive and for a limited time only
• Abandoned cart emails - give your customers a reason to complete their purchase!

Here's a great resource for finding curated email designs, for all types of email campaigns!

Abandonded Cart Flow

The abandoned cart workflow is one of the most effective strategies for turning your lead into a customer, and a powerful tool to have if you're an e-commerce business.

Think about all the times that you went on a shopping frenzy only to add items to your cart and then either forget or realize nows not the right time to pull the trigger.

Then, minutes later you receive an email saying "Hurry up! Your cart is waiting - and we want to provide you with 20% off your order."

Maybe that's the special touch (and discount) you needed to pull that trigger.

Implementing this workflow can automatically trigger this for your business every time a customer abandons their cart.

Here's a great example of an abandoned cart email from Brooklinen :

Things they do well:

• Showcase 5-star reviews from other customers
• Offer a small discount + free shipping
• Great design + clear call to actions!

🏃🏼‍♀️ How To Run Your Handcraft Products Business

How To Retain Customers For Your Handcraft Products Business

Retaining customers is one of the most effective ways to grow your handcraft products business.

Oftentimes, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.

Look at it this way - you are 60-70% more likely to sell a new product to an existing customer than you are a new customer.

That's not to say that finding new customers and revenue streams is not important, however, the easiest (and most inexpensive) source of new revenue is right there in front of you.

Here are some ways you can retain customers for your handcraft products business:

• Responding to comments on social media
• Send discounts (or freebies) to loyal customers
• Provide valuable content, for free
• Write a hand written thank you note
• Provide awesome customer service and build relationships with customers

To find out more tips and tricks on retaining customers, check out this article ➜ here

Rafael Hernandez, founder of Alfred Lane dives deep into the process of attracting and retaining customers:

Organic traffic from blog posts and email marketing have been the main revenue generator for my business. Early on, I got a ton of free press but later it became something publications began charging as “advertorials.” These blog posts live in perpetuity and link back to my website. Sometimes I offer a discount code to monitor where the traffic is coming from but always use Google UTM builder to create custom URLs that I can also track where visitors originate.

Test out ideas and hold off on spending too much money until you validate the idea. Execution is the thing that will convert your idea into an actual profitable business.

I have also partnered with Birchbox and Bespoke Post. These two companies have a subscription box model where they charge a monthly fee and the customer gets a new item every month based on their interest. This has also been good marketing for me in addition to the exposure Alfred Lane gets with tens of thousands of customers receiving a solid cologne. Some of these projects are samples I did with the hope of the exposure making up for the cost. Others are paid but my product is discounted steeply and so I consider this a volume play where I make some profit and get exposure for the price companies to pay me.

Customers come back through our email marketing. We have built a healthy list over the years and I’ve doubled down on providing stellar customer service in the last three years. We now do artisan markets and customers also come back to see us all the time.

From a wholesale perspective, I began doing trade shows back in 2018 in New York and Las Vegas. The show I’ve focused on is Liberty Fairs. Trade shows are expensive but are a great way to meet potential buyers and store owners, write wholesale orders, and get into stores more quickly. This has been instrumental in my wholesale side of the business. I also joined a wholesale marketplace called Faire. Store owners and buyers can look for items to stock in their stores and buy wholesale. This became incredibly important when lockdowns occurred due to COVID-19. Since I couldn’t go to tradeshows, these became a main driver of revenue on the wholesale side of my business.

Diversify Your Product Line

Adding new products to your business is a great way to expand into new markets and grow your business.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

Here are some reasons you may want to considering adding/diversifying your product

• Meeting the needs of your customers
• Establish yourself as a top provider in your industry and stay ahead of the game with competition
• Resistance to downturns/trends fading
• Create new revenue streams

Word of Mouth

The most tried and true way to grow a handcraft products business is through word of mouth - some entrepreneurs would say it's more important than all social media.

Why you should focus on word of mouth:

• Consumers trust word of mouth above all other forms of marketing
• 92% of consumers believe recommendations from friends and family over all forms of advertising
• 64% of marketing executives indicated that they believe it is the most effective form of marketing

Learn more about word of mouth in our guide: 30 Ways Founders Grow Their Business ➜

We put together the best resources on the internet to help you start your handcraft products business.

• Platform tools such as Shopify , Google Shopping or trello
• Email tools such as Klaviyo , G Suite or Hunter
• Social media tools such as Facebook , Instagram , Twitter or YouTube
• Advertising tools such as Instagram Ads or Google Adwords
• Reviews tools such as Product Reviews or Stamped.io
• Shipping tools such as ShipStation , Stamps.com , USPS or FedEx
• Analytics tools such as Google Analytics
• Productivity tools such as Google Suite , Dropbox , Slack or Trello
• Payments tools such as Paypal , Shopify Payments , Stripe , ReCharge or Apple Pay
• Accounting tools such as Quickbooks
• Design tools such as Adobe Suite
• Sales tools such as Back in Stock
• Education tools such as Udemy , Coursera , Teachable , Skillshare or Masterclass
• Wholesale tools such as Faire.com , Handshake or Bulletin
• The Craft Business Handbook: The Essential Guide To Making Money from Your Crafts and Handmade Products: Alison McNicol

How to Start a Business: Startup Essentials-The Simple, Step-by-Step Guide to Successfully Start Your Own Business (Online Business, Small Business, Work ... (Business Startup for Newbies Book 2)

The Alchemist

The 4-Hour Workweek

Web Resources

• How To Start A Handicraft And Handmade Products Business
• Start A Handcraft Products Business - Business Ideas
• 5 Steps To Starting A Craft Business From Home
• What You Need To Know Before Starting A Handmade Business In 2021

Case Studies

• How I Started A $19K/Month Personal And Home Fragrances Brand
• 42 Trending Handcraft Products Businesses [2024] 1 of 5
• How Much Does It Cost To Start A Handcraft Products Business? (In 2024) 2 of 5
• 42 Pros & Cons Of Starting A Handcraft Products Business (2024) 3 of 5
• 7 Handcraft Products Business Success Stories [2024] 4 of 5
• 67 Marketing Ideas For A Handcraft Products Business (2024) 5 of 5

• 4,818 founder case studies
• Access to our founder directory
• Live events, courses and recordings
• 8,628 business ideas
• $1M in software savings

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

Join our free newsletter to get unlimited access to all startup data. We just need your email:

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