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10 Exceptional Product Design Portfolios with Case Study Breakdowns

After working with many designers throughout my own career and helping many more build their job-ready portfolios, there are a few designers that I keep coming back to for inspiration and some that are inspiring a new generation of UI/UX and Product Designers to enter the field.

I've chosen 10 of our favorite UI/UX and Product Designers—a colorful tapestry of digital product architects that have evolved from graphic designers, marketers, architects, engineers and everything in-between. Their unique backgrounds and journey bring something special to our industry and illustrate how we can all do more meaningful, interesting and impactful work:

There are 10 things in particular that make these 10 designers really stand out:

• They have each honed their craft from the bottom up (whether having gone through a traditional academic program, an online course like DesignerUp , or being self-taught).
• They are all at different stages of their careers (some newly minted and others seasoned veterans).
• They continue to learn, grow, push the envelope, document and share their genuine experiences.
• They each hail from a different background (and sometimes non-design industry) that informs who they are and what they work on as a designer.
• Their evolution is apparent in their work.
• They are passionate about the problems they solve and find joy in connecting with the users they serve.
• They are transparent about their processes, thoughtful in their communication about it and not afraid to show what worked and what didn't.
• They have focused portfolios that reveal their unique point of view as a designer.
• They are a diverse group of designers from different cultural, gender and socio-economic backgrounds.
• They have so much to teach us all about design and how to use it to express authenticity and to understand and help others do the same.

Case Study Format:   http://simonpan.com/work/uber/

• The Challenge
• Early Insights
• Reframing the Problem
• The Redesign
• Design Strategy

“In a city as busy as San Francisco, over $1 million was wasted per week because of problematic pickups.”

Madeline Wukusick

Madeline is a graduate of our DesignerUp Product Design course. She was able to create an incredible portfolio working through our curriculum, blended with her background in graphic and data design that set her up for immediate success landing professional design roles.

Case Study Format:

• The Observed Problem
• The Research
• In the Insights
• The proposed How Might We Statements
• Lean Canvas and Product Strategy
• Business Requirements
• The Solutions and MVP Features
• Things that could be improved

"Thanks for helping me work through these iterations—it's been tremendously helpful! You have such a knack for fine-tuning and teasing out subtle themes that I hadn't noticed before. From these comments, I have a better sense of some of my growth areas to work on and ways in which to push myself. It also helped me realize that I am most interested in hybrid roles, or at least roles with a strong visual component. Really grateful to have discovered this course :-)" - Madeline

Not an Italian mobster; Johny Vino is an engineers' designer. I've been a long time admirer of his work every since his mind-blowing animations and micro-interactions arrested me mid Dribbble scroll many years ago. He is a thoughtful, meticulous designer that understands how to align user and business goals all while transmuting conventional interaction patterns into something that is altogether transcendent yet familiar.

Case Study Format: https://johnyvino.com/

Process, Goal and Task Oriented that varies with each project

• What he worked on
• What he aim to accomplish
• Business Goals
• Representation of complex data
• Integration

Humans are not perfect. I like to apply 3 principles to ever product I design to help me focus on that. Fitt's Law, Mimicry, Aesthetic Usability Effect

Steph Parrott

Steph is a product designer based in Toronto. Currently working on Plantd and most recently at Square in San Francisco.

Case Study Format: https://www.stephparrott.com/plantd/

• Roles and Process
• App Overview
• Feature proposal
• Design to Development
• Looking to the future and what's next

"As someone who hasn’t eaten meat in almost 20 years, I’m highly motivated to put in the work to find plant-based options, but for those starting to dabble, how can we except them to do the same?" - Steph

Tom is the co-founder of the community and event series Design Club , and an investor & advisor to Bricklane . He currently works  own clients, helping invent, design, and launch new ventures. Before that he held design leadership roles at fashion and fintech startups, and was as a senior designer at a global agency. Case Study Format: http://tom.pe/gc-dashboard.html

• Summary of the problem space, challenges, project and contribution
• Goal and Problem
• Design Principles applied
• Proposed solution and representation of dashboard and data
• Design frameworks used
• Future considerations

"The problem here is that by trying to create something for everyone, we risked helping no one. Avoiding the design equivelant of an identity crisis became a big focus of mine. I'd do this by finding ways to inject a point of view into the product. By knowing what it wasn't, as well as what it was." - Tom Petty

Want to create an incredible portfolio like these full of amazing case studies to get you hired? Enroll in our Product Design Course today!

Garett MacGillivray

Much like myself and other designers of a particular generation, Aussie/Canadian Garett MacGillivray has been around the block and through the evolution of graphic designer, web design, UI/UX Designers and now landed squarely as a full stack Product Designer.

Case Study Format: https://aucadian.com.au/project/goloop

• Exploration and Ideation
• Component Library
• B2B product interface

I've had many labels throughout my career in the digital industry. It's safe to say that I enjoy crafting digital experiences.

Elise is a Bay Area designer that jumped to the bay from NYU. She comes from an advertising and marketing background and has fine tuned her communication skills and processes vast knowledge of the tech and digital product industry has a whole having been on the broadcasting and marketing side of things.

Case Study Format: http://www.elisefu.com/work-komeeda/

• Impact/Metrics
• User testing
• User research
• Information Architecture
• Implementation
• Major Findings
• Formal User Testing

I was driven to design because I felt excited and rewarding to learn about people’s goals and desires, help them solve problems and make their lives easier.

Latiesha Caston

Latisha is a User Experience Designer passionate about holistic, accessible, and inclusive design, based in Seattle.

Case Study Format: https://www.latieshacaston.com/veggie-grill-online-ordering-experience

• The Problem
• The High-level Goal
• The approach
• Pain Points
• Optimizing flow and improving architecture
• Interaction model breakdown
• Looking to the future

"Our high level goal was to design a holistic order-ahead experience that keeps the core of what we've built, while delivering on opportunities, addressing pain points, and setting the stage for the future." - Latisha

Karolis Kosas

Having recently joined the amazing design team at Stripe as a Product designer, Karolis's portfolio is clean and minimal and his case studies really understand the mental model of the user, getting into their heads and revealing the friction points they are feeling and how he can insert a solution that improves on the experience with compromising the soul of the designer.

Case Study Format: http://karoliskosas.com/cinemaclub/

• prototyping
• Built the product from zero

Visual communication is a self-sufficient organism capable of adapting and evolving based on the input of multiple sources.Acting in such context, the designer is an initiator, establishing methods and boundaries for the system to establish itself as an independent entity.

Rohit Singh

One of o ur very own graduates ! Rohit Singh is an up and coming product designer with a focus on helping early-stage startups and new businesses blossom.

Rohit outlines his process for creating an MVP for his digital product from scratch, which serves as a sort of physical and virtual library for the poorest class of India.

Case Study Format: https://work.khadush.in/booksite-an-online-physical-book-sharing-platform/

• Inspiration
• User Interviews
• Lean Canvas
• Visual Design
• Final Words

I specialize in helping early stage startups validate their riskiest assumptions using leading design methods

After analyzing all of these case studies and working with 100s of designers in our product design course to get them ready for the job application process, we've created our own tried-and-true templates to make it easy for designers to replicate the successful format and structure of these top portfolios using Notion .

Each of these amazing portfolios tells the story of the product designer, their evolution, their process and shows what they bring to the world. But it's not easy doing what they do or knowing exactly how to show and tell who you are as designer. Having a solid design education and getting feedback from the design community is the best way to ensure that your work is up to par and being presented in a way the shows your skills and your worth.

Have a look at our partners' advice over at Pathrise on building a strong UX design portfolio .

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How To Write A Case Study For Your Design Portfolio

Case studies are an important part of any designer’s portfolio. Read this article to learn everything you need to know to start writing the perfect case study.

When you’re putting together your online design portfolio , design case studies are a great way to showcase your experience and skills. They also give potential clients a window into how you work.

By showing off what you can do and your design process, case studies can help you land more clients and freelance design jobs —so it can be smart to dedicate an entire section of your online portfolio website to case studies.

Getting Started

So—what is a design case study and how do they fit in your portfolio.

Let’s get some definitions out of the way first, shall we? A design case study is an example of a successful project you’ve completed. The exact case study format can vary greatly depending on your style and preferences, but typically it should outline the problem or assignment, show off your solution, and explain your approach.

One of the best ways to do that is to use a case study design that’s similar to a magazine article or long-form web article with lots of images throughout. When building your case study portfolio, create a new page for each case study. Then create a listing of all your case studies with an image and link to each of them. Now, let’s get into the nitty-gritty of creating these case studies.

Choose Your Best Projects

To make your online portfolio the best it can be , it’s good to be picky when choosing projects for case studies. Since your portfolio will often act as your first impression with potential clients, you only want it to showcase your best work.

If you have a large collection of completed projects, you may have an urge to do a ton of case studies. There’s an argument to be made in favor of that, since it’s a way to show off your extensive experience. In addition, by including a wide variety of case studies, it’s more likely that potential clients will be able to find one that closely relates to their business or upcoming project.

But don’t let your desire to have many case studies on your portfolio lead you to include projects you’re not as proud of. Keep in mind that your potential clients are probably busy people, so you shouldn’t expect them to wade through a massive list of case studies. If you include too many, you can never be sure which ones potential clients will take a look at. As a result, they may miss out on seeing some of your best work.

There’s no hard-and-fast rule for how many case studies to include. It’ll depend on the amount of experience you have, and how many of your completed projects you consider to be among your best work.

Use Your Design Expertise

When creating the case study section of your portfolio, use your designer’s eye to make everything attractive and easily digestible. One important guideline is to choose a layout that will enable you to include copy and image captions throughout.

Don’t have your portfolio up and running yet and not sure which portfolio platform is best for you? Try one that offers a free trial and a variety of cool templates that you can play around with to best showcase your design case studies.

If you don’t provide context for every image you include, it can end up looking like just a (somewhat confusing) image gallery. Case studies are more than that—they should explain everything that went into what you see in the images.

Check Out Other Case Study Examples for Inspiration

Looking at case study examples from successful designers is a great way to get ideas for making your case study portfolio more effective. Pay special attention to the case study design elements, including the layout, the number of images, and amount of copy. This will give you a better idea of how the designer keeps visitors interested in the story behind their projects.

To see some great case study examples, check out these UX designer portfolios .

Try a Case Study Template

There are plenty of resources online that offer free case study templates . These templates can be helpful, as they include questions that’ll help you ensure you’ve included all the important information.

However, most of them are not tailored to designers. These general case study templates don’t have the formatting you’ll want (i.e. the ability to include lots of images). Even the ones that are aimed at designers aren’t as effective as creating your own design. That’s why case study templates are best used as a starting point to get you thinking, or as a checklist to ensure you’ve included everything.

How to Write Case Studies

Maintain your usual tone.

You should write your case studies in the same personal, authentic (yet still professional!) tone of voice as you would when creating the About Me section of your portfolio . Don’t get bogged down in too much technical detail and jargon—that will make your case studies harder to read.

Since your case studies are part of your online portfolio, changing your usual tone can be jarring to the reader.

Instead, everything on your portfolio should have a consistent style. This will help you with creating brand identity . The result will be potential clients will be more connected to your writing and get the feeling that they’re learning what makes you unique.

Provide Some Context

Case studies are more effective when you include some information at the beginning to set the stage. This can include things like the date of the project, name of the client, and what the client does. Providing some context will make the case study more relatable to potential clients.

Also, by including the date of the project, you can highlight how your work has progressed over time. However, you don’t want to bog down this part of the case study with too much information. So it only really needs to be a sentence or two.

Explain the Client’s Expectations

Another important piece of information to include near the beginning of your case study is what the client wanted to accomplish with the project. Consider the guidelines the client provided, and what they would consider a successful outcome.

Did this project involve unique requirements? Did you tailor the design to suit the client’s brand or target audience? Did you have to balance some conflicting requirements?

Establishing the client’s expectations early on in the case study will help you later when you want to explain how you made the project a success.

Document Your Design Process

As you write your case study, you should take a look at your process from an outsider’s point of view. You already know why you made the decisions you did, so it may feel like you’re explaining the obvious. But by explaining your thought process, the case study will highlight all the consideration you put into the design project.

This can include everything from your initial plan to your inspiration, and the changes you made along the way. Basically, you should think about why you took the approach you did, and then explain it.

At this point, consider mentioning any tricks you use to make your design process more efficient . That can include how you managed your time, how you communicated with clients, and how you kept things on track.

Don’t Be Afraid to Mention Challenges

When writing a case study, it can be tempting to only explain the parts that went flawlessly. But you should consider mentioning any challenges that popped up along the way.

Was this project assigned with an extremely tight deadline? Did you have to ask the client to clarify their desired outcome? Were there revisions requested?

If you have any early drafts or drawings from the project saved, it can be a good idea to include them in the case study as well—even if they show that you initially had a very different design in mind than you ended up with. This can show your flexibility and willingness to go in new directions in order to achieve the best results.

Mentioning these challenges is another opportunity to highlight your value as a designer to potential clients. It will give you a chance to explain how you overcame those challenges and made the project a success.

Show How the Project’s Success Was Measured

Case studies are most engaging when they’re written like stories. If you followed the guidelines in this article, you started by explaining the assignment. Next, you described the process you went through when working on it. Now, conclude by going over how you know the project was a success.

This can include mentioning that all of the client’s guidelines were met, and explaining how the design ended up being used.

Check if you still have any emails or communications with the client about their satisfaction with the completed project. This can help put you in the right mindset for hyping up the results. You may even want to include a quote from the client praising your work.

Start Writing Your Case Studies ASAP

Since case studies involve explaining your process, it’s best to do them while the project is still fresh in your mind. That may sound like a pain; once you put a project to bed, you’re probably not looking forward to doing more work on it. But if you get started on your case study right away, it’s easier to remember everything that went into the design project, and why you made the choices you did.

If you’re just starting writing your case studies for projects you’ve completed in the past, don’t worry. It will just require a couple more steps, as you may need to refresh your memory a bit.

Start by taking a look at any emails or assignment documents that show what the client requested. Reviewing those guidelines will make it easier to know what to include in your case study about how you met all of the client’s expectations.

Another helpful resource is preliminary drafts, drawings, or notes you may have saved. Next, go through the completed project and remind yourself of all the work that went into achieving that final design.

Draw Potential Clients to See Your Case Studies

Having a great portfolio is the key to getting hired . By adding some case studies to your design portfolio, you’ll give potential clients insight into how you work, and the value you can offer them.

But it won’t do you any good if they don’t visit your portfolio in the first place! Luckily, there are many ways you can increase your chances. One way is to add a blog to your portfolio , as that will improve your site’s SEO and draw in visitors from search results. Another is to promote your design business using social media . If you’re looking to extend your reach further, consider investing in a Facebook ad campaign , as its likely easier and less expensive than you think.

Once clients lay eyes on all your well-written, beautifully designed case studies, the work will come roaring in!

Want to learn more about creating the perfect design portfolio? 5 Designers Reveal How to Get Clients With Your Portfolio 20 Design Portfolios You Need to See for Inspiration Study: How Does the Quality of Your Portfolio Site Influence Getting Hired?

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An Expert’s Guide to Creating Graphic Design Case Studies

Case studies are a powerful tool in the creative industry. Being able to review your work, look at what you’ve accomplished, and learn from it is incredibly useful. But beyond being a tool to sharpen your skills, a case study is an invaluable marketing asset to have at your disposal. In an industry as competitive as design, a graphic design case study could become the driving force of your portfolio.

Since case studies are so powerful — going beyond simple testimonials and work screenshots — spending the time and effort to create an effective, well-done study pays for itself many times over. So how do you get the most out of your graphic design case study?

This quick guide will cover how to make an effective case study for your portfolio. Here are the key components:

• Targeting : Focus on a past client that represents your ideal future client.
• Perspective : Write in the client’s perspective so potential clients can easily relate.
• Narrative : Don’t be dry – tell a story about the client’s needs and your design process.
• Data : Show the success of your work through cold hard facts and numbers.

Read on for more case study insights from Wes McDowell of The Deep End Design .

Write for your ideal client

The first step in any case study is figuring out who to write about. Most likely, you have dozens — if not hundreds (if you’re doing your job right) — of happy clients to choose from. So how do you choose the best of the bunch?

The easiest and most effective way to figure out which client to focus on is by figuring out who you want to appeal to. Take a moment and try to visualize your ideal client. Maybe it’s someone in the music industry because of all those record-label internships you had in college. Or maybe you want to attract people in the healthcare industry. Whoever your ideal client is, and whatever the reasons, start there.

Once you’ve got your ideal client in mind, think about similar clients you’ve already helped. Maybe you designed a website for a new band last week. Or maybe you created a logo for your favorite doctor’s group practice. Starting with related case studies helps you to attract more of the same.

Write about the client, not about yourself

Writing a case study from the perspective of the client is another effective method. Writing about the specific issues that made them come to you in the first place is a great place to start.

If a potential new client can read the study and easily put themselves in the shoes of someone you’ve already helped, then congratulations — you’re on your way to a study done right. Prospects who can read it and think, “That’s my problem too!” will immediately feel that you can really help them. And that leads to more inquiries and even more clients.

Tell a story

Everyone loves to hear a good story, whether it’s what your friend saw her neighbor doing on her lawn, or how that crazy SUV driver cut off your brother in traffic today. Case studies might sound boring, but a well-crafted one isn’t.

Take your potential client on a journey from start to finish. Begin with who the original client was, what they do, and why they contacted you. Take the reader through your process: how you identified ways to help, how you met with the client, and what changes you implemented. Then reveal what the work looked like when it was done, how the client felt, and the end results.

Here’s a good example from the folks at Erskine Design. They draw you in from the first line, explaining why they were contacted, and walking you through the process from start to finish. There are also plenty of visuals to show you what work was being done and how.

Share the results

Last, and most certainly not least, be sure to use real, hard data. Some clients will scan your case studies just for that data. Maybe they aren’t interested in the journey, or how your old client is now your best friend who brings you apple pie on Sundays. That doesn’t make the story less important, but prospects need also to be assured that if they hire you, you’ll get results.

By all means, give them what they’re looking for. Show how your client’s traffic jumped from 100 people a day to 300. Show how sales increased by 20% because they hired you. Use real, hard, and authentic data.

This is incredibly important for those of us who handle a lot of SEO, SEM, or writing work. SEO MOZ has a very well-done case study that drives the point home. Here, they show us all the before-mentioned tactics — plus plenty of data, showing off exactly what they were able to accomplish and how.

Final thoughts

While the thought of writing a full case study may sound daunting (and a bit like homework), it doesn’t have to be. Prospective clients don’t want to read inside jargon any more than you want to write it, so feel free to write the way you would speak. Just tell a good story about how you took a client with a problem and effectively solved that problem for them, along with why you made some of the choices you did. It’s really just that simple.

Wes McDowell is the lead designer, blogger, and podcast host at The Deep End Design in Los Angeles.

Top image by Dmitriy Domino

All other images by  Darko 1981

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The 23 Best Graphic Design Portfolios We've Ever Seen, & How to Start Your Own

Published: September 28, 2023

A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before.

While some designers still carry a physical book of printed design examples, most portfolios are graphic designer websites. These sites show audiences much more than design skills like logo design or typography.

Whether you're a full-time graphic designer or dabbling in design as a freelancer, it's critical you create a sleek graphic design portfolio to showcase your work to potential clients.

Fortunately, we've created a list of over 20 impressive graphic design portfolios , followed by instructions on how you can create your own . Keep reading to get all the tips you need to curate the perfect space to showcase your work.

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What is a graphic design portfolio, and why does a graphic designer need one?

A graphic design portfolio is one of the most important elements a client or employer needs to see when choosing a graphic designer. A portfolio should include a selection of a graphic designer’s best work, as well as professional samples from client projects.

If you're a graphic designer a portfolio is essential for proving your design skills. It's also a chance to:

• Share your design process
• Talk about design or industry specialties
• Showcase your unique style

A graphic design portfolio, like a resume, will also include contact information. It may also feature case studies from past employers.

Most portfolios today are graphic designer websites. This means that they’re not only a way to connect with clients. They also help graphic designers build communities and share their work with potential fans around the world.

So what does a graphic design portfolio website need to include to stand out? Your portfolio is much more than proving you know how to use Photoshop. Many graphic designers will include logos, typography, print design, or web design in their portfolios.

And, some of the best graphic design portfolios today may also include:

• Motion graphics
• Original illustrations
• Product design
• Ad campaigns
• Storyboards
• Brand identity

As you'll see below, the most powerful graphic designer portfolios balance personal vision with standout client samples.

Graphic Design Portfolio Website Examples

• Jessica Walsh
• Morag Myerscough
• Heather Shaw
• Mohamed Samir
• Gail Anderson
• Gleb Kuznetsov
• Stefan Sagmeister
• Lotte Niemenen
• Luke Choice (Velvet Spectrum)
• Sophia Yeshi
• Eduardo Nunes
• Stefanie Brüeckler
• Ryan Dean Sprague (Pavlov)
• Alex Trochut
• Leandro Assis
• Peter Tarka
• Tobias van Schneider
• Aries Moross
• Nisha K. Sethi

Let’s look at some graphic design portfolio website examples to inspire and motivate your portfolio development. You could be a traditional graphic designer or experimenting with new media. There’s something here for everyone.

1. Jessica Walsh

The design industry is competitive. It takes eye-catching imagery and typographic finesse to create a portfolio that draws top clients like Apple, Benefit, and Levis.

This portfolio comes from a designer who's been named one of Ad Age’s "Top 10 Visual Creatives," among many other accolades. Currently a design professor, creative director, and head of creative agency &Walsh , this designer's portfolio on Behance makes great design the focus.

Why we love this graphic designer's website : Walsh's approach to type is bright, graphic, and complex. Her style also favors lush colorful photography and illustrations. This could get overwhelming, but this graphic designer is an expert with negative space, using careful visual composition to draw the eye and make a statement.

2. Morag Myerscough

Bright graphics, animations, and clean design make this an exceptional graphic design portfolio. This approach is great for designers who lean into the art of design. It also works for designers who take on more experimental or site-specific projects.

Why we chose this graphic design portfolio: Myerscough’s aesthetic is unique and this image-focused site quickly communicates her style.

Short sections of copy connect her visual brand to her background, professional experience, and personal philosophy. The combination makes the site feel like it shows the whole designer, not just a visualization of the work she does for clients.

3. Heather Shaw

This graphic design portfolio website includes samples of book and website designs, branding, and more. It’s good for designers who work in many different media but want to present a cohesive portfolio.

Why we chose this graphic design portfolio: Heather Shaw’s portfolio is super clear and easy to navigate. It shows a wide range of skills and approaches to solving client problems, but it’s also visually consistent.

The designer also uses text effectively to explain each project and to encourage further engagement with the work.

4. Mike Mills

Mike Mills is a talented designer, artist, and filmmaker, known for his punk aesthetic and original style. His portfolio is a reflection of his diverse interests and skills. The website offers a quick lesson in clean design, with easy-to-understand headers, professional photography, and crisp layout.

Why this is a great example of a graphic design portfolio website : When you’re a design beginner , creating your first graphic design portfolio, you quickly learn the importance of editing.

For example, a logo for your first-year graphic design class might have been your best work then. It shows that you know how to use Illustrator or other design software alternatives . But five years later, you have to ask — does that logo belong in a professional portfolio?

As your body of graphic design work grows, you'll find yourself making tough decisions about what to include, and just as important, what to leave out of your portfolio.

This portfolio example stands out because Mills has found a way to include samples of design that span from the 90s to today. This could easily feel disjointed or overwhelming. Instead, it's a beautiful and cohesive portfolio with exceptional attention to detail.

5. Mohamed Samir

Samir’s work includes branding, typography, posters, and print design. So, this graphic design portfolio zeros in on a tight collection of award-winning designs.

This graphic design portfolio is on Behance . This makes it a good fit for graphic designers who want an online presence without designing their own website.

Why we love this graphic designer's website: Besides the high quality of the design work, this portfolio shows a diverse range of approaches to typography and style. At the same time, it shows a consistent vision and passion for visual communication.

The printed design work is also well-photographed. While the designer could have added a digital file instead, the photographs give you a better sense of the final polished design.

6. Gail Anderson

Image quality matters. And if your portfolio pieces include a lot of detail, you may get stumped with your online portfolio design. This graphic design portfolio website has a simple left-hand navigation. So, with each click, you have a chance to see detailed posters, book covers, and more at a scale that shows how they look for print while also being easy to scroll on a mobile phone.

Why we chose this graphic design portfolio : Anderson's work is smart and timeless. Each piece shows her dedication to the depth and value of design thinking, technical skill, and passion for design.

7. Gleb Kuznetsov

Kuznetsov’s portfolio combines product design, user experience, and graphic design to create something entirely new. This Dribble-hosted portfolio has over 50 images, which could be overwhelming. But they're split into seven easy-to-understand projects.

This makes it a great graphic design portfolio example for designers who want to show long-term or complex projects.

Why this is a great example of a graphic design portfolio website: From the images to his brief "About" statement, this designer makes his unique vision and personality part of the work and its presentation.

8. Stefan Sagmeister

Sagmeister is a legend in the design world, and his website reflects the curiosity and power of the designer. The home page features a grid of images with text that appears as you scroll over each image. With a click, you're presented with images and/or videos that show the details of each project.

The site is a mix of collaborations, art projects, and more traditional design, like the corporate identity for the Jewish museum.

Why this is one of the best graphic design portfolio websites we’ve ever seen : This portfolio site doesn't just show the quality and technical ability of the designer. It also gives any client working with Sagmeister a sense of what the design process might be like.

Quick note : The "answers" section of the site is full of useful advice no matter where you are in your designer journey.

9. Lotte Niemenen

Great designers often let the work do the talking. That's certainly true here, with a streamlined graphic design portfolio that calls attention to client deliverables. When text is present, it adds to the value of the work, like sharing what parts of the design process their team completed. This is a great portfolio format for designers doing graphic design work like:

• Logo design

Why we chose this graphic design portfolio: This group of work is simple and to the point. It also shows off a wide range of skills and tactics with a consistent vision. Be sure to take a closer look at the website navigation — it’s clean and exciting while adding to the functionality of the site.

10. Luke Choice (Velvet Spectrum)

3D animation is an exciting design form that's growing in popularity. But if you're a client who's not in the market for an animated billboard , it may be difficult to figure out how you might use this creative form for your business.

This site is a great example of a portfolio that educates with simple text, graphics, and video. It gives both a quick look and a deep dive into how this designer approaches his art form.

Why we chose this graphic design portfolio : If you're doing something interesting and new, it may be a selling point. But truly new ideas can also challenge or frustrate people who don't feel "in the know." This means that your portfolio can't just sell your designs. It also needs to teach viewers about the new format you're using and why you think it's important.

11. Sophia Yeshi

A clear header and tile design emphasize work samples from this powerful graphic designer.

While the tiles emphasize the designer’s unique style, you can click on each tile to get the full details about each project. This is a great approach for designers who want to share the deeper story behind each project while still making the site easy to navigate.

Why we love this graphic designer's website: A distinct style is important in graphic design. That said, it can be tough to show how many ways you can apply that distinct style in a business context. Major brands, including Google, Nike, and Comcast, use Yeshi’s unique illustrative voice to speak for their brands.

This website portfolio makes that point clear, while still making graphic design the focus.

12. Eduardo Nunes

Designers often have a muse — someone or something that inspires and motivates them when the designing gets tough. Sometimes that inspiration can serve as a starting point for your portfolio design, as it did for this design portfolio example.

The landing page starts with a quote from Ansel Adams, "There is nothing worse than a sharp image of a fuzzy concept." Then, using clean motion graphics and fresh design, Nunes points to a central theme, a philosophy that guides his design approach. This leads every site visitor on a journey through his portfolio.

Why we chose this graphic design portfolio : This portfolio shows intense work, focus, practice, and care. It's an excellent model for anyone who wants to show the world what they're creating and why.

13. Stefanie Brüeckler

This portfolio includes packaging design, illustration, and web design as well as graphic design and branding work. It’s one of our favorite graphic designer websites because it’s clean and easy to navigate.

It also shows a lot of different examples of work at a glance. This makes it a great example for designers who aren’t sure how to organize all the work they want to include in their portfolio.

Why we love this graphic designer website example: Brückler’s graphic design portfolio focuses on the tiniest of details to create an excellent user experience. From the simple page-loading animation to the thoughtful use of motion graphics, this designer hones in on the stunning details.

14. Chip Kidd

Book cover designer Chip Kidd’s graphic design portfolio website uses lightbox-style pop-ups. Popups make it easier to focus on each book cover. This is a smart way to narrow in on the visuals with a graphic design site while still making it easy to see all the work in one place.

Kidd uses a range of different styles for book covers, and it’s edited in a way that makes this range look natural and exciting instead of chaotic.

Why this is a great example of a graphic design portfolio website: The dark background makes this graphic designer’s style pop. And the simple side navigation gives users a quick path to learn more about the designer and his work.

15. Ryan Dean Sprague (Pavlov)

This Texas designer's style is heavily influenced by music. So, this portfolio features illustration and design work that's bright, evocative, and fun. This portfolio website shines because it keeps the UX and site structure super simple. This puts the focus on a tight curation of exciting design samples.

Why this is a great example of a graphic design portfolio website : If you have a distinct illustration or design style, the tough sell for your portfolio may not be how good your work is. Instead, you may need to focus on showing the client how you can do your best work for their needs.

This graphic design portfolio is a vivid display of individuality that also shows clients how this designer can help them sell their product or brand.

16. MDZ Design

Concise and exciting images on this graphic designer website example give site visitors a peek at execution and strategy.

MDZ Design also offers product design and strategy to clients. This makes their graphic design portfolio a useful example for strategy-focused designers.

Why we love this graphic designer website example: The range of services this portfolio shows could be overwhelming or confusing. Instead, it’s a chance to see their approach to problem-solving. They also make it easy to see how their process leads to results for their clients.

17. Alex Trochut

This graphic design portfolio is also a home for Trochut’s product design, animations, music, and NFTs. It’s a great example for multimedia artists who want to present their work on a single website. It also works for creators with a big collection of work to show.

Why we love this graphic designer website example: The four-column layout of this site shows image thumbnails of varying sizes. Each column moves at a different pace as you scroll down the page.

This motion feels dynamic and exciting and reinforces this designer’s original takes on color, type, and layouts.

18. Leandro Assis

Sometimes a graphic design portfolio isn't just about a style — it's about a vibe. This exceptional portfolio comes from designer Leandro Assis.

From brand identity to hand lettering to package design, this portfolio displays a wide range of design skills and original style.

Why this is a great example of a graphic design portfolio website : It's not like this portfolio isn't enticing to the eyes. It's fun, bright, and a little wild. But what makes this portfolio excellent isn't just the quality of the work, it's the experience.

Fun icons, engaging UX, and lots of white space make this bold and playful site a pleasure to peruse.

19. Peter Tarka

If you're a self-taught graphic designer, you might have less guidance on where to start with your portfolio website. Look no further for inspiration than the interactive design portfolio for Peter Tarka.

Best known for captivating 3D motion graphics like the ones featured in the video below, Tarka started with a love of architecture and vector graphics that's grown to a career working with top brands like Spotify, Google, and LG.

Why we love this designer's website : The fewer clicks it takes to show people what you're doing the better. This site isn't just low-click, it's no-click.

A simple scroll shows you the work, client, and completion date for 15 exceptional portfolio pieces. If you want to see more, a quick click at the top-right brings you to more work samples, links to other portfolio sites, and contact information.

20. Tobias van Schneider

This graphic design portfolio website uses a range of type sizes and contrasts to emphasize the ideas it communicates. This is a great approach for entrepreneurial designers. It's also smart for anyone who collaborates in their design work.

Why we love this graphic designer's website: A sticky header and big blocks of color and text make this graphic designer website interesting to explore. This site also uses scale well. It combines big images with both big and small text to emphasize each client project.

21. Aries Moross

There are many ways to play up a unique style, and this graphic design website highlights this designer’s recent work as well as a full project archive. This is a great example for designers who also do illustration.

Why we chose this graphic design portfolio: Moross uses space effectively on this site. It’s easy to get an immediate sense of the designer’s distinct style. The simple navigation helps users refine their search to target a specific type of work, like hand-drawn fonts or editorial design.

LingK's portfolio features their latest project while also showing other industry niches. The structure of the website helps prospective clients quickly decide if they want to work with this designer.

Why this is a great example of a graphic design portfolio website: It can be tough to convey how campaign materials for a complex event, like a wedding or conference, work together. This designer effectively shows the breadth and depth of work for each project and makes it easy to see the value of each deliverable.

23. Nisha K. Sethi

Sethi’s portfolio is simple and straightforward. It puts the spotlight on each design project. The "About" section also tells a clear story that encourages further questions and conversation.

It can be tempting to tell an audience everything on your website. But a great portfolio should offer enough samples to entice clients to reach out and learn more, but not so much that it overwhelms. This website is a great example of offering just enough.

Why we love this graphic designer website example: This graphic design example combines hand-lettering, printmaking, and other media with digital design. While this designer works in a range of media, their portfolio shows a strong voice that is effective across many channels.

Looking for more design portfolio inspo? These designers and design studios may not be a model for your personal portfolio website, but they’re great design resources:

• Paula Scher
• Michael Bierut
• Chermayeff & Geismar & Haviv
• Wolff Olins
• Milton Glaser
• David Carson

If you've finished your portfolio pieces and want to get more website design ideas, check out this free lookbook with over 70 examples of incredible websites.

How to Make a Graphic Design Portfolio

• Curate your best work, and show a wide breadth of skill.
• Choose the right platform to showcase your work.
• Include a professional case study, or client recommendations.
• Integrate your personality.
• Describe the creative process.
• Show non-client work, or side projects.

1. Curate your best work, and show a wide breadth of skill.

Lindsay Burke , a HubSpot Product Designer, emphasizes the importance of quality over quantity when it comes to curating a graphic design portfolio. She says, "I recommend selecting your strongest projects and making these the primary focus of your portfolio website."

Ideally, your portfolio will feature your sharpest, most impressive 10-20 designs — undoubtedly, someone pursuing your portfolio won't have the time to look at more, and if your first couple projects are impressive enough, they shouldn't need to.

But it's equally critical you show potential clients your versatility. If you've dabbled in logo design as well as video animation, it's good to include both kinds of projects in your portfolio.

2. Choose the right platform to showcase your work.

Investing in a quality website with a custom domain URL will pay off in the long run by demonstrating your professionalism to potential clients.

Having your own website helps you organize your portfolio to suit all your business needs — for instance, perhaps you'll include 'Projects', 'About Me', and 'Contact Me' sections, so visitors can peruse your content and then contact you without ever leaving the site.

Take a look at this list of the best website builders if you need help choosing a platform for your portfolio.

3. Include a professional case study or client recommendations.

Lindsay Burke told me it's incredibly valuable to write out a case study to complement any website visuals — "Through a written case study, your site visitors can get a sense of your project's background, the problem you were aiming to solve through design, and the process you took to arrive at a final deliverable. A lot of time, effort, and iteration goes into design solutions, and a written case study will help communicate your unique process."

To cultivate a strong case study, consider including the background of the project, the problem, the process, your deliverable, and any next steps.

In the process section of your case study, Burke suggests including research, experience mapping, persona development, wire-framing, sketching, usability testing, and iteration.

Plus it will impress future clients if you can include recommendations from prior employers, which allows you to display a level of professionalism.

4. Integrate your personality.

As you can see in the examples above, each portfolio is drastically different depending on the artist's unique style. Someone checking out Tobias van Schneider's portfolio will expect something vastly different from someone looking at Ling K's site. Make sure your portfolio — including layout, background, and website title — reflects who you are as a designer.

5. Describe the creative process.

Each designer has a unique process when working with clients — and the sooner a potential client can learn about your process, the better. It's important you include context, so visitors can get a sense of how you handle challenges, and how your designs solve real-world problems.

Plus, including a description of your creative process can help a potential client figure out whether you're capable of handling the scope of their project.

For instance, they might be unsure of your ability to handle graphic designs for mobile until they read how you single-handedly brainstormed and created the designs for another client's mobile site. In this case, context is critical.

6. Show non-client work, or side projects.

Amanda Chong , a former HubSpot Designer, says, "Side projects are a great way to demonstrate your will to take initiative and your ability to balance multiple things at once. They're also a great way to show some of the more experimental, creative ideas that you might not be able to show through your day-to-day work."

If you're just starting out, it's acceptable to include side projects or non-client work so potential customers can get a sense of your ability and style.

Consider incorporating school work, a logo you designed for your aunt's company, or an internal design you created for your current company — ideally, your designs will negate any concerns potential clients have over your lack of career experience.

Graphic Design Portfolio Ideas

• Help a local business or start-up with its design and brand.
• Create content for your own personal brand.
• Redesign an existing website.
• Create graphic design materials for a made-up company.
• Design a logo for a brand you love.
• Create a stock theme for WordPress.
• Take part in a design challenge.

1. Help a local business or start-up with its design and brand.

One of the easiest ways to begin building your client base is by contacting nonprofits or local businesses in your area. Think about creating mock-ups or sketches in advance, These can help you give businesses a sense of your skill and vision.

Perhaps you think a local restaurant needs a new menu logo, or want to help a gift shop with their online marketing materials.

Projects like these will help you better understand local marketing challenges, and give you time to develop your skills in those areas. You never know what a pro-bono project could lead to next.

2. Create content for your own personal brand.

As you build personal brand content, take the time to make sure your marketing materials are cohesive and sleek.

Design a unique logo for your brand. Next, start building your website, and add that same design across various materials, including your business card and resume. This is also a great time to start a branded social media account, and to create posts that show off your design skills and interests.

Clients are more likely to work with you if they can see the type of high-quality work you're able to create for yourself.

3. Redesign an existing website.

Don’t wait for your dream client to give you a call. Instead, create a complete website redesign for a well-known brand to prove your skills to future clients.

This is a well-known strategy already used by plenty of designers — just take a look at some of the impressive Behance mock-ups for brands like RyanAir .

Additionally, Amanda Chong told me, "If you're creating mockups for established brands to use as part of your portfolio, it's important to pair this with a case study or description of the process that helped you arrive at your proposed design. Talk about what you think wasn't working with the existing design, some of the constraints that you think the designers were working with, and why you made the decisions that you did."

Chong added, "Mockups are great at showing your visual design skills, but don't necessarily demonstrate your ability to work in a real-world context, so you'll want to take the time to explain how you would have approached it in a true business setting."

4. Create graphic design materials for a made-up company.

If your designs are impressive enough, potential clients won't care that you created them for a fictitious company. In fact, you could impress them with your innovation and creativity.

Consider showing your skills by putting together a creative brief for a fake company, complete with wireframes and sketches. Other projects you can create for imaginary companies include:

• Style guides
• Social media ads
• Apparel graphics
• Wrapping paper
• Brochures and email newsletters
• Simple GIFs
• Animated infographics
• Trade show booths
• Branded wall art
• Pitch decks
• Book covers

In due time, real companies will take notice.

5. Design a logo for a brand you love.

Stick to the type of content you enjoy designing. If you're particularly adept at making logos, and are often inspired by the logos used by real brands, consider designing an alternative logo for a brand you like.

Then take a look at these inspiring reimagined NFL logos . While these NFL teams probably won’t make a shift, they're great examples of the designers' skills and creativity.

6. Create a stock theme for WordPress.

WordPress, a popular content management system, allows users to develop stock themes for WP. Best of all, if your theme is approved, you can sell it as a premium theme for extra cash.

Begin by studying WordPress's most popular themes, and considering how you can create an impressive alternative. Take a look at WordPress's Theme Review Requirements and this overview of how to create a child theme to learn more.

7. Take part in a design challenge.

To get inspired, practice your skills, or interact with other designers in a community and build your portfolio at the same time, think about participating in a design challenge.

Design challenges can also help you uncover skills you didn't know you had by forcing you to step outside your design comfort zone.

There are various daily, weekly, or monthly challenges that will send you prompts on things to design — for instance, try checking out the Daily UI Design Challenge or The Daily Logo Challenge .

Graphic Design Portfolio Tips

• Show your versatility.
• Display your best work.
• Include case studies.
• Make it clean and easy to navigate.
• Prominently display contact information.
• Display your unique personality.

You’ve done the work, and now you’re pulling together your graphic design portfolio. Try these tips to make your graphic design portfolio stand out.

1. Show your versatility.

A portfolio should show a range of different works, so you want to highlight what you can do. Some clients prefer a more streamlined look, while others are looking for more experimentation.

If you have clients from different industries, include some work from each industry. Then, edit your portfolio based on the kind of client you’re showing your portfolio to.

For example, if you’re meeting with a client in real estate, show work samples from similar industries.

You’ll also want to show anyone who sees your portfolio what you can do. So, if you create design logos, books, and motion graphics, include a little bit of everything in your portfolio.

2. Display your best work.

That said, try to limit your portfolio to your best work. Don’t include a piece in your portfolio just to show that you can do it. The way that you edit your portfolio shows that you understand your strengths and know how to play them up. So, edit your portfolio to include only your best work.

If you’re great with one skill set but not as good with another, edit your portfolio to spotlight that skill. If possible, create portfolio pieces that show many skill sets at the same time.

For example, if you love hand lettering, a poster could emphasize your graphic design skills alongside this unique ability.

3. Include case studies.

Every client is unique, and each will teach you something new. As you continue to work with different clients, build up a collection of these stories.

Try not to throw anything away without documenting it. That page of thumbnails might not be much to look at on its own, but this kind of work in progress is a great way to show prospective clients how you solve problems.

When you present case studies in your portfolio, start with the initial problem your client approached you with. Next, show what the conversation and ideation process looked like over time. As you pull your case study together, don't forget to include the final solution you delivered.

4. Make it clean and easy to navigate.

Design is about more than visual skills, it’s about communicating. So the format of your portfolio, whether it’s printed or online, should be clear and simple to scan.

This point is especially important for graphic designer websites. It can be tempting to build a website that shows off the latest trends or to add Easter eggs that people need to hunt for. There’s a fine line between art and design, and those approaches can be super inspiring.

But building a complex site can also mean that clients in a hurry could miss some of your best work.

For example, a graphic designer once sent his portfolio to a creative director friend of mine. They liked the designer’s drawing but didn’t see much of the graphic design or web work that he talked about in his resume. With a little digging, they found a URL in one of the sketchbook drawings, and that URL led to his website.

This hide-and-seek process was cool, but it wasn’t clear or easy to navigate. This scenario could have been a missed opportunity for that designer.

5. Prominently display contact information.

If someone wants to talk to you, there are many places they can find you online. But you want to make it easy for them, and for you. You don’t want to miss out on an important meeting because a client reached out to you with an email you don’t check anymore.

Most graphic designer websites have a contact page that has your contact information. Once you add this to your site, be sure to check that the links and forms are working.

6. Display your unique personality.

There are thousands of successful graphic designers out there, and you might be competing against some of them for your next client. So, the best tip for a great portfolio is to be yourself.

Whether you have a feel for typography or are talented with color, show off the way that you see the world in your graphic design portfolio. Think about every detail, and then execute to the best of your ability.

Whether it’s the first version of your portfolio or the 200th, make it feel like something only you could create.

The best graphic design portfolios aren’t ever finished.

You’ve learned about the value of a graphic design portfolio and checked out some of the best portfolio examples. You read about how to create your portfolio, then you scanned some smart ideas to build on the graphic design work you’ve already completed.

So what’s next?

Even the best graphic design portfolios need constant updates. Keep in mind that while your first graphic design portfolio may be complete, portfolio building won’t ever really end.

What do you want to tackle for your next project? Social media to promote your new portfolio? A new resume or professional bio to attract clients? The possibilities are endless.

Editor's note: This post was originally published in March 2019 and has been updated for comprehensiveness.

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Must-see graphic design portfolios: 22 inspiring examples

Get inspired to create your own graphic design portfolio by checking out these stunning examples.

Design and build a custom portfolio website, visually, within 21 days.

In need of some inspiration for your graphic design portfolio? We got you covered. Here’s our list of 22 stunning graphic design portfolio examples.

A graphic design portfolio visually presents your past achievements and future aspirations, essential for freelance designers to exhibit their talents to potential clients.

Having an online portfolio to showcase your design work is absolutely essential if you want to scale your reach and secure new, potential clients as a graphic designer.

You know this. That's why you're here.

However, not just any design portfolio will do in today's online marketplace. 

To stand out from the crowd and, more notably, from the likes of AI-powered graphic design platforms, your portfolio website needs that extra 'oomph' — that oomph being you.  

‍ Me? Yup, you read correctly. 

Not only should your graphic design portfolio website demonstrate your design skills and versatility as a graphic designer, it should also serve as a visual embodiment of your personal brand or ‘ brand identity ,’ showcasing who you are and the kind of work you do.

Before we get ahead of ourselves, let’s discuss what makes up graphic design portfolios. We’ll then explore 22 visually stunning graphic designer websites — each demonstrating the skill and personality of their designers.

What is a graphic design portfolio, and what should it include?

Your graphic design portfolio should include a curation of your best work, the disciplines, brands, sectors, or industries you specialize in, your design process, and a method for contacting you.

‍ Best work — Your portfolio website is an online introduction or first impression to site visitors. To secure the best first impression, quality over quantity is key here.

‍ Specializations & disciplines — Your online portfolio should demonstrate your graphic design style . Highlight the kind of work you do or the brands, sectors, or industries you specialize in. Doing so displays your expertise and affirms you are the go-to graphic designer for that particular niche.

‍ Design process — Showcase your design process by including concept development through sketches, rough drafts, mood boards, and other visual materials. Employ the occasional case study where applicable within your graphic design website.

‍ Contact information — Be it your email, LinkedIn, Behance, or social media, include your contact information so intrigued onlookers can express their interest in working with you.

With the key elements laid out, let’s see them in action with these inspiring graphic design portfolio examples, each beautifully crafted using Webflow.

22 inspiring graphic design portfolios

1. howsem huang.

To kick off our list, take a look at Howsem Huang ’s brilliant portfolio website.

Howsem’s use of bold sans-serif typography placed atop contemporary imagery wonderfully displays their unique yet tastefully stylized design work — truly an eye-catching display of their artistry.

2. damn website

If a name could speak for itself, it is most certainly Nando’s damn website . Nando’s gaudy yet tasteful vaporwave -esque design is a testament to fully showcasing your brand identity and design skills as a graphic designer.

Nando ties in the motif of “damn” by employing choice repetition of the word alongside visual design elements to further support his claim of being a damn good designer — and it works.

His portfolio website is a complete representation of his bold artistic approach to design, competency as a graphic designer, and overall personality as a highly imaginative individual.

3. Rani Vestal

Next on our list is Rani Vestal’s online design portfolio. If you don’t have a flair for the dramatic and want a minimal yet high-quality way to demonstrate your best work online, look no further than Rani’s portfolio website.

Similar to Howsem’s design approach, Rani lets her notable design projects speak for themselves. Brand identity is Rani’s forte. In just a few words, you can define her brand as aesthetic functionality that meets creative professionalism.

4. Stensen design

Oslo-based graphic designer Mailinn Stensen ’s portfolio website wonderfully portrays their innovative and creative take on graphic design.

Their choice of a bold burnt orange alongside a contemporary sans-serif font matching their self-portrait totally encapsulates both their work and themselves — a subtle display of their innovative creativity.

5. Alex Fisher

Alex Fisher’s online portfolio is a breathtaking visual display of a graphic designer’s and illustrator’s artistic prowess.

Visiting Alex’s website is like stepping into a time capsule reminiscent of a classic fairy tale. Its feminine and eloquent elements are perfectly complemented by hints of a whimsical innocence that you’d find in a Disney classic. Her artistry and website alike will leave you in awe, wishing this was your own portfolio.

Alex’s site beautifully and brilliantly functions as a visual testament to her creative and artistic talent. Do yourself a favor and visit this gorgeous website for yourself.

6. Roos Beeldt

Roos Beeldt’s online portfolio evokes a spunky sentiment similar to the American pop art movement of the 1950s and 60s. Roos uses typography, shapes, hover effects, and colors to demonstrate her creative approach as a graphic designer and illustrator throughout the site’s design.

‍ Roos’ approach is seen most notably in her creative take on the services section on her homepage. Roos incorporates the hover effect and shapes to guide visitors to select one of the services she offers. Her attention to detail and unique take on visual cues within web design is made evident by the way she reframes the site’s narrative flow to fit her brand identity and her style as an artist..

7. Be Kind Design

Next on our list is Be Kind Design , a design studio known for turning frowns upside down since 1986, and it shows! While the design is simplistic, its functionality and content design make it stand out.

By featuring a homepage, social media icons, and case studies, Be Kind Design strips down its online portfolio to only the bare necessities — and for good reason. The case studies feature some of their best work. They’re incredibly detailed and stunningly put together, demonstrating their deep knowledge of art direction, graphic design, and product design

8. Sierra Plese

Sierra Plese is an award-winning graphic designer with years of industry experience. What makes Plese’s portfolio most memorable is her employment of textured geographic shapes to serve as a visual design motif, a nod to the principles of graphic design.

The addition of hover effects for these textured shapes breathes life into her portfolio, making it feel fun and playful. These effects transform an already good design into a great one.

9. Annie Szafranski

Immediately upon opening Annie Szafranski’s website portfolio, the typography catches your eye. Her portfolio serves as a perfect example of how to effectively use typography as the central theme for a design.

If you’re at a loss as to how you should design your portfolio website, choosing typography to complement the white space and layout is a great way to infuse personality into your design.

10. Luke Meyer

Luke Meyer ’s graphic design portfolio website is more than meets the eye. At first, we find a minimal off-white color scheme; however, hovering over each work sample unveils a color-changing background of each individual work sample. An added cursor effect reveals a further creative flair.

11. Andreas Gaida

Andreas Gaida is a freelance graphic designer, art director, and web designer with a clean, modern portfolio website that exhibits his expertise.

While his design is more muted in comparison to other graphic design portfolios on the list, the content design within the site is what makes his portfolio worth mentioning. Take a look for yourself, and you’ll come to appreciate his play on layout and content — both of which come together beautifully to create a functional site that maintains the appeal of modern design.

Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code. Only with Webflow.

12. Cristiaan the Designer

Cristiaan the Designer ’s play with white space, typography, color, and layout should not be overlooked. Her choice of typeface brings her online portfolio together in a unique and playful way.

13. Sylvain de la Porte

Sylvain de la Porte is a French web and graphic designer with over 15 years of industry experience. 

His design is exquisite, combining motion graphics and scrolling effects that both captivate and intrigue viewers. Sylvain tactfully fills the folds of each page’s layout with relevant content that is also pleasant to look at, a feat that takes skill that isn’t acquired overnight.

14. Travis McClure

Travis McClure is an Austin-based graphic designer specializing in brand identity, logo design, package design, and illustration. While his portfolio may appear simplistic, his case studies are the true champion of his site.

The layout for his case studies differs from the homepage, about, and contact pages — a design choice he executes marvelously. His side-by-side layout of an aesthetic, still juxtaposed by a detailed brief on his design process, demonstrates how to effectively deviate from the more traditional page layouts and structures we so often see on sites.

15. Graphic Department

Graphic Department is a German design studio with a simplistic yet effective online portfolio. While the site is only available in German, its minimalist design makes the site’s navigation effortless and easy to comprehend.

Creator Diego Toda de Olivera created the cloneable portfolio template, Bilbao , to showcase Webflow’s blend mode.

The graphic designer website opens with a large photo of a man, filled with video footage of various natural landscapes. Diego continues to highlight the effect with a video of cascading coffee beans filling the shape of a coffee bag.

17. Tony Mayer

Tony Mayer is a New York-based freelance web and graphic designer with a lineup of work that can only be described as impressive. This impressive design translates to his online portfolio, specifically his case studies and the interactive elements within the mockups of his case studies.

While this subtle inclusion of motion may appear insignificant to some, it serves as a visual theme within his portfolio website’s narrative. It’s employed with the arrow at the bottom of his site’s page and, most importantly, immediately upon redirecting to his homepage. This approach is an excellent way to add subtle hints of flair and vigor to your graphic design portfolio site.

18. Mauricio Barreto

(Motion warning)

For another example of exercising subtle accents, check out Mauricio Barreto ’s online portfolio. Though his homepage isn’t exactly subtle, you will find little Easter eggs of personality throughout the rest of his site by hovering over text items or searching in the site’s white space.

What’s particularly fun is how Mauricio guides the visitor on his contact page. Instead of using a traditional form for someone to fill in their contact information, Mauricio facetiously uses pixel arrows that literally point visitors in the direction of his Instagram. Who needs a boring old contact form when you have pixel arrows to guide potential clients to your Insta’s DMs?

19. Rhianna B Dunn

Rhianna B Dunn ’s portfolio website is an aesthetic wonder. Their load screen, static-noise-like background, chosen typography, and work samples beautifully come together to create a cohesive, aesthetic haven — a gorgeous display of themselves and their creative niche.

Never be afraid to put your full personality on display for your website portfolio, as Rhianna beautifully demonstrates their aesthetic expertise.

20. David Klaus

(Motion & photosensitivity warning)

A simple paragraph wouldn’t do justice when it comes to describing this online portfolio. Web designer and digital artist David Klaus ’ portfolio is where profound artistry meets the digital medium, where creativity truly has no bounds when given the means to, well, create — and create is precisely what David did.

21. Harry Moses

Harry Moses ’ portfolio website is reminiscent of high fashion editorial spreads you’d find in magazines such as Vogue or during promos for fashion week in New York and Paris.

Harry makes his skill set as a brand designer, digital designer, and art director evident through his online portfolio. Harry uses text and layout as the primary narrative devices within the site. This strategy is genius. Imagery is appropriately hidden within each project’s case study, found after clicking and scrolling to reveal high-quality visuals relevant to each study.

22. WW Studios portfolio template

Last but certainly not least is this portfolio website template by WW Studios . Not only is the template a wholesome visual treat for the eye, but it also communicates Sandra’s delightful, creative nature.

Your next best graphic design portfolio is a click away

There you have it, our list of 22 inspiring graphic design portfolios designed beautifully with Webflow. Find more inspiration from graphic design blogs or check out our 21-day design portfolio course to learn how to create your own portfolio.

Our comprehensive course teaches you how to build and design your own portfolio website without a single line of code. Enrollment is completely free, and we update the course periodically to ensure the content remains relevant in this ever-changing digital landscape.

Now fly, my friend! We’re excited to see what you create.

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• Melanie Lang
• Jul 19, 2013

75 Instructive Design Case Studies

• 20 min read
• Inspiration , Web Design , Graphic Design , Case Studies
• Share on Twitter ,  LinkedIn

About The Author

Former Smashing Editor Melanie completed her degree in Philosophy, Politics and Economics at Otago University, and is now freelancer and part-time politician. … More about Melanie ↬

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Not only are case studies a great way to explain the design process of an agency, but they also help designers and developers to learn from each other. Seeing how designers work, create, build and play is great, and furthermore, you can learn how to write a great case study yourself and how to use one to spice up your portfolio .

In this overview of useful case studies, we’ve featured studies that have recounted decisions made about particular design elements, as well as studies of full overhauls and their accompanying technical challenges. Most of them provide interesting insights into failures and successes , stories, workflows and design decisions made and rejected.

We must admit that this post is quite a long one, so we’ve decided to divide it into two parts to make it easier for you to navigate. Now you should be well prepared for a couple of late reading sessions over the next weekends!

Illustration, Graphics And Logo Design

“ Illustrator Full Spectrum Spirograph ,” Veerle Pieters Pieters talks about her experimentation process with spirographs, inspired by the work of Andy Gilmore.

“ The Design Process of my Infographic About Women Cycling for Grinta! ,” Veerle Pieters Pieters shares her experience of the design process behind the infographic on women’s cycling that she produced for Grinta magazine.

“ A Systematic Approach to Logo Design ,” Adham Dannaway Icon design can be time-consuming. Dannaway shows how to systematically approach a new logo design.

“ (Re)building a Simplified Firefox Logo ,” Sean Martell Learn how Firefox’s logo was simplified to better fit its extended usage beyond a desktop web browser.

“ Five Details ,” Jon Hicks Jon Hicks shares the design process behind the Five Details Logo, including the design and choice of typography.

“ Iconfinder Logo ,” SoftFacade SoftFacade completely reimagined Iconfinder’s existing identity and came up with a shiny and modern robot character. View the detailed design process.

“The Great Gatsby” Like Minded Studio collaborated on the branding of “The Great Gatsby“. The aim was to develop a bespoke Deco styled logo reflective of the roaring 20s and Fitzgerald’s masterpiece. They also created a display typeface to acompany the main branding. Additionally read more about it following this link.

“ Whitney Graphic Identity ,” Experimental Jetset In this case study of the Whitney Museum of Art’s logo, Experimental Jetset discusses the impact that a responsive logo can have on branding.

“My ‘Tour de France’ posters,” Veerle Pieters Pieters created posters for the 100th edition of the Tour of France. She mainly used the French landscape which she had used for the ‘Tour de France Infographic’ as a starting point.

“ Designing Type Systems ,” Peter Bil’ak To create truly useful designs, typographers need to examine not only how characters relate to each other within a style, but also how different styles relate to each other within a family. Peter Bil’ak discusses how to achieve this.

“ Novel Constructions: The Making of a Typeface ,” Christopher Dunst Dunst shares the process behind the creation of the “Novel” typeface.

“ The Development of the Signage Typeface Wayfinding Sans Pro ,” Ralf Herrmann Herrmann describes the development of the Wayfinding Sans Pro, a signage typeface that can be read from a long distance.

“ The Making of FF Tundra ,” Ludwig Übele Übele shares the process behing making the FF Tundra typeface, which was highly inspired by nature.

“ The Making of Magasin ,” Laura Meseguer Meseguer writes how she created Magasin, a typefaces inspired by fluid handwriting.

“Type Study” series, Adobe Typekit Typekit features a whole series of case studies of typography:

• “ Hi-DPI Web Typography ,” David Demaree
• “ Typographic Hierarchy ,” Frank Chimero
• “ Pairing Typefaces ,” Aura Seltzer
• “ Sizing the Legible Letter ,” Ethan Marcotte
• “ Stereo-Typography ,” Dan Mall
• “ Choosing Fallback Fonts ,” Josh Brewer
• “ Techniques for Using Novelty Fonts ,” Meagan Fisher

“ Social Login Buttons Aren’t Worth It ,” MailChimp Social login buttons are used by many apps today. MailChimp shares its own experience and considerations in using social login buttons.

“Usability in Icons,” Peter Steen Høgenhaug Icons are used to illustrate a particular function, anything from information to actions. This article explains what needs to be considered when designing them.

“iOS Icon Design: A Designer’s Exploration,” iOS icon design is not only difficult, but requires a lot of experimentation. David Killoy shares his experience of designing the icon for his note-taking app Notorious.

“ The Making of Octicons ,” GitHub Octicons is a icon font made by GitHub. Five designers collaborated on the project, and they share how they built Octicons and what they learned along the way.

“ Designing Facebook Home ,” Julie Zhuo On May 8th, the designers behind Facebook Home (Justin Stahl, Francis Luu, Joey Flynn and Mac Tyler) presented a behind-the-scenes look at their work at the Bluxome Street Winery for a small crowd.

Advertising, Promotion And E-Commerce

“ How to Make Your Own App Promo Cards ,” Mike Swanson Swanson was inspired by Starbuck’s promo cards for giving away free apps and decided to make his own for an upcoming event. Learn how you can do one, too!

“ The Art of Launching an App ,” John Casey You’ve made your first app! Now what? This study covers some tactics and lessons learned during one process of launching an app.

“ How to Launch Anything ,” Nathan Barry Barry has launched five products in fewer than nine months. Read about the strategy that helped him generate over $200,000 in revenue from online products, starting from scratch.

“ Selling My E-Book on Amazon ,” Jonathan Snook Several people predicted that 2013 would be the year of self-publishing. Snook shares insight into his eBook sales on Amazon.

“ Increase Online Sales on Your Ecommerce Website ,” Headscape increased sales on Wiltshire Farmfoods’ e-commerce website by over 10,000% in only five years. What makes it even more special, the target audience is over 50 years old. Paul Boag shares his experience.

“ Twitter Promoted Tweets ,” MailChimp MailChimp has made use of Twitter’s promoted tweets and shares insight into this experience.

Redesigning Elements And Features

“ Visual Exploration Behind Signal vs. Noise ,” Mig Reyes 37signals share the process behind making its blog special. This study is about how the company visualized noise and styled its blog categories in a unique way.

“ Reinventing Our Default Profile Pictures ,” Jamie Jamie talks about the process of finding the right default profile pictures for the 37signals website. It’s a great new approach to a very basic element.

“ Login Screen Design: Behind the Scenes ,” Simon Tabor Good UX is not just about the main content, but also about little details such as log-in (and error) pages. GoSquared shares how it made its log-in experience exceptional.

“ Save for Later ,” Brian Groudan All browsers support two functions: searching and revisiting. Groudan worked closely with Mozilla’s user experience researchers and designers to rethink how Firefox could better offer “saving for later” functionality in the browser.

“A Closer Look at Zoom,” FiftyThree FiftyThree shares the design process behind the new zoom feature in its Paper app.

“Reinventing the Investment Calculator ,” Alex Bendiken Drawing from the book Money for Something , Alex Bendiken built a tool that lets users experiment and create a unique investment plan. It’s a UX study in turning a boring financial calculator into something you’d actually want to use.

“ Getting Down to Business ,” Teenhan+Lax The Globe and Mail is Canada’s national newspaper of record. It serves millions of readers everyday with in-depth journalism and informed comment. Learn how Teenhan+Lax helped refresh and enrich the way users experience and engage with the news today.

“ Olympics: User Experience and Design ,” Nick Haley Nick Haley shares the BBC’s design process of delivering the Olympics across desktop, tablet, mobile and connected TV.

“ How We Built the Responsive Olympics Site ,” Matt Clark Matt Clark writes about MSN UK’s approach to delivering the Olympics digitally, from the brief to the finished design.

“ The Anatomy Of A Successful Logo Redesign ,” Belinda Lanks Lanks summarizes how Jessica Hische had freshened up the new logo for MailChimp with a slight facelift. The new logo now looks new and fresh — more refined but just as playful.

“ What I Want Out of Facebook ,” Keenan Cummings Cummings explains why Facebook fails him and what he wants to get out of it that would make it useful for his personal life.

“ In Praise of Lost Time ,” Dan Hill Dan Hill talks about Facebook’s Timeline as an exemplary bit of interaction design that does little to advance the timeline formally. Yet it might alter the nature of human memory itself.

“Designing the new, fully responsive Wired.co.uk article pages,” Javier Ghaemi This article is about redesigning the Wired.co.uk article website to provide a more content-first and immersive experience.

Complete (Re)branding And (Re)design

“How to Approach a Responsive Design,” Tito Bottitta This article shows the design process behind The Boston Globe’s website, one of the most famous examples of responsive designs. Read about how Upstatement approached its first responsive design.

“Responsive Design Case Study,” Matt Berridge This case study outlines the entire process of constructing the South Tees Hospitals’ website, a large responsive design containing over a thousand pages.

“ Rebuilding a University Homepage to Be Responsive. Twice. In Less Than a Year ,” Erik Runyon This slideshow discusses how and why Notre Dame University’s home page was rebuilt twice in less than a year. You will find a recording of the talk below the slides.

“Yes, You Really Can Make Complex Web Apps Responsive,” Daniel Wearne Wearne shares his experience in creating Adioso’s web app, a complex yet accessible project. He covers the framework, responsive mixins, tables and future challenges.

“Designing a New Playground Brand,” Ryan Bannon This case study shows the design process of Playground’s new brand. It covers the logo, overall website and vector animation process, as well as the core values and personality of the company. The extensive study comes in three parts.

“ How House Parties Helped Us Design Potluck ,” Cemre Güngör The team at Potluck describes how it took inspiration from reality to design a “house party on the Internet.”

“ Colorado Identity ,” Berger & Föhr Imagine someone hiring you to define your own identity. Berger & Föhr was hired to help create the new identity and visual brand of Colorado, the place they call home. Have a look at the work and logo they came up with.

“ Building the New Financial Times Web App ,” Wilson Page Page talks about building the Financial Times’ new app, a challenge that many on his team believed to be impossible. He covers device support, fixed-height layouts, truncation, modularization, reusable components, Retina support, native-like scrolling, offline support and the topic of ever-evolving apps.

“ Google Treasure Maps ,” Alex Griendling Griendling writes about the design process behind Google Maps’ treasure mode.

“ Find Your Way to Oz ,” HTML5 Rocks This very detailed case study looks at the “Find Your Way to Oz” demo, a Google Chrome experiment by Disney. It covers sprite sheets, Retina support, 3-D content and more.

“ The Making of the Moscow Metro Map 2.0 ,” Art Lebedev Studio This study is about the design process behind the Moscow Metro map, a complex project that needed to meet the requirements of both Web and print.

“ Skinny Ties and Responsive eCommerce ,” Brendan Falkowski Read and learn how GravDept redesigned Skinny Ties’ creative and technical direction to propel shopping on every device.

“ The Design Thinking Behind the New Disney.com ,” Bobby Solomon Solomon shares the process of creating a Disney website that is flexible enough to showcase the widest range of offerings imaginable — in other words, a website that can do everything.

“Say Hello to the New ISO,” Andy Clarke Clarke and David Roessli redesigned the website of the ISO (International Organization for Standardization) and share their experience.

“ A Responsive Design Case Study ,” David Bushell The redesign of Passenger Focus takes advantage of the Web as an unique medium.

“ BBC News: Responsive Web Design and Mustard ,” Kaelig Deloumeau-Prigent These slides address the core principles and the “cutting the mustard” technique behind the BBC News’ responsive website.

“The Trello Tech Stack,” Brett Kiefer Read the process behind the Trello app, from initial mockup to a solid server and maintainable client.

“ Responsibly Responsive: Developing the Greenbelt Website ,” Rachel Andrew Andrew writes about her front-end design decisions in rebuilding the Greenbelt Festival’s website.

“ The Digital-Physical: On Building Flipboard for iPhone and Finding the Edges of Our Digital Narratives ,” Craig Mod Mod walks through the process of building the Flipboard app for iPhone and of finding the edges of its digital narratives.

“ Page-Flip Effect From 20 Things I Learned ,” Hakim El Hattab This study shows how this team found the best way to achieve the feeling of a real-world book, while leveraging the benefits of the digital realm in areas such as navigation.

“ Six Key Lessons From a Design Legend ,” Kapil Kale The GiftRocket team eventually recruited Mike Kus as a designer. This article shows why that decision took their website to the next level.

“ Breaking The Rules: A UX Case Study ,” Laura Klein Klein shows how she broke all rules to create the great UX for Outright.

“ 7 UX Considerations When Designing Lens Hawk ,” Christian Holst Lens Hawk is a massive DSLR lens database. This article shares seven UX considerations that were made in its design process.

“ The Story of the New Microsoft.com ,” Nishant Kothary Kothary shares his insight into making Microsoft’s new website. Also, check out Trent Walton’s perspective on the redesign .

“Behind the Scenes of the New Kippt,” Gannon Burgett This interview about the work behind the new Kippt app covers the redesign process, the design principles and problems that the team faced, insights into the new era of web app design, and where Kippt will head in the future.

“ Crayola: Free the ‘What If’ ,” Daniel Mall Dan Mall has put together a case study of the creation of the new Crayola application for kids.

“Campus Quad iPhone App,” Soft Facade Soft Facade covers every aspects of the design process behind its Campus Quad app.

“How to Make a Vesper: Design,” Vesper Learn how the Vesper app was designed and made.

“ Betting on a Fully Responsive Web Application ,” 14islands Read about how 14islands took the web app for Kambi, a sports-betting service, to the next level.

“AMMO Rack App Design Critique,” Alexander Komarov An interesting study of the feedback process that improved the AMMO Rack app.

“ Walking Through the Design Process ,” Ian Storm Taylor Taylor walks you through the design process of Segment.io, including the progression of mockups in Photoshop.

“ Music Video ‘Lights’: The Latest WebGL Sensation ,” Carlos Ulloa Interactive studio HelloEnjoy built a mind-blowing 3-D music video for Ellie Goulding’s song “Lights.” Creative director Carlos Ulloa explains why the team chose WebGL and how it created various immersive graphic effects.

“Designing for Designers,” Kyle Meyer Designing for other designers is different than working for regular clients. Kyle Meyer shares his experience.

“ Adapting to a Responsive Design ,” Matt Gibson Cyber-Duck abandoned its separate mobile website and created a new responsive design.

“ Grids, Flexibility and Responsiveness ,” Laura Kalbag Kalbag shares her thoughts on the redesign of her own website, including her choice of typefaces.

“ Making of Typespiration ,” Rafal Tomal Rafal Tomal built Typespiration as a side project. Learn about the process from initial idea to finished WordPress website.

“ Case Studies ,” Fi Design firm Fi has integrated case studies into its portfolio. The studies are very interactive and beautifully designed. Here are four of them:

• “Is This The Future of The Airline Website?”
• “The Story of Ramayana: Brought to Life by Google Chrome”
• “Sony: Connected World”
• “USAToday.com: Redesigning One of America’s Most Popular News Sites”

Content And Storytelling

“ Step-By-Step Landing Page Copywriting ,” Nathan Barry The process of writing great copy for a landing page is covered step by step.

“ The Art Of Storytelling Around An App ,” John Casey This case study is about the art of storytelling in the app “The House That Went on Strike.”

“Rethinking the Case Study,” Christopher Butler Butler explains what case studies are for and what a great one looks like, and he lays out a practical plan for writing one.

“ Retiring The Portfolio Screenshot ,” James Young You’ve probably noticed that portfolios nowadays are packed with detailed analysis, rather than screenshots. Take yours to the next level and learn how to create an amazing portfolio (such as the ones featured in this post).

“Responsibly Leveraging Advanced Web Features,” Ryan Heap Heap tells us about his full responsive redesign of Travois, a consulting firm focused on housing and economic development. The study includes topics such as progressive enhancement, responsive and responsible Web design, SVG, and the HTML5 History API.

“ My Notes on Writing an E-Book ,” Jonathan Snook Several people have suggested that 2013 is the year of self-publishing. Jonathan Snook shares his process of writing and digital publishing.

Technical Challenges And Solutions

“ Beating Borders: The Bane of Responsive Layout ,” Joshua Johnson Responsive design often requires setting widths in percentages. This is easy enough, until borders are thrown into the mix.

“ How We Improved Page Speed by Cleaning CSS, HTML and Images ,” Lara Swanson Page-loading time is a big part of the user experience. Dyn shows how it improved it simply by cleaning up the CSS, HTML and images.

“ Mein Honig – Brand Identity ,” Thomas Lichtblau “My Honey makes people and bees happy. And if they are happy, nature is happy too.” This simple yet beautiful statement belongs to Mein Honig (My Honey), a personal project of Thomas Lichtblau from Austria. Thomas shares fascinating insights about a production, banding and packaging process in which he only used colorless, organic and traditional tools and materials.

“Front-End Performance Case Study: GitHub,” JP Castro Castro analyzes the front-end performance of GitHub and shares his findings.

“ iPad to Windows Store App ,” Bart Claeys and Qixing Zheng This case study helps designers and developers who are familiar with iOS to reimagine their apps using design principles for Windows Store apps. Translate common UI and UX patterns found in iPad apps to Windows 8 apps.

“ Behind the Scenes of Mad Manimation ,” Anthony Calzadilla Here is the process behing the Mad Manimation, an HTML- and CSS-based animation of the introduction to the Mad Men TV show.

“ Embedding Canvas and SVG Charts in Emails ,” Thomas Fuchs Learn how to use embedded canvas and SVG charts in email.

“ Scaling Pinterest From 0 to 10s of Billions of Page Views a Month in Two Years ,” Todd Hoff This case study traces the evolution of Pinterest’s architecture, which was scaling fast, with a lot of incorrect choices made along the way

“ How We Built a Photoshop Extension With HTML, CSS and JS ,” Brian Reavis Creative Market’s extension is a Backbone.js Web app that lives inside of Photoshop. The team can update it without the user having to install an update. How does that work? Read up on it!

“ Batch Processing Millions and Millions of Images ,” Mike Brittain Etsy wanted to redesign a few of its major sections and had to rescale over 135 million images in order to do it.

“ Making 100,000 Stars ,” Michael Chang Chang writes about 100,000 Stars, an experience for Chrome that was built with Three.js and CSS3D.

“ Mastering the Application Cache Manifest for Offline Web Apps and Performance ,” Julien Nicault Nicault, who work on Cinémur, a new social film app, describes how to use AppCache to improve performance and enable offline usage of Web apps

“ Harvey: A Second Face for Your JavaScript ,” Joschka Kintscher Responsive design often requires drastic UI changes. This study shows how to execute parts of your JavaScript depending on the device’s type and screen size.

“ Our First Node.js App: Backbone on the Client and Server ,” Spike Brehm The team at Airbnb has been curious about Node.js for a long time, but used it only for odds and ends. See how they used it on a production-scale project.

“ Making a 60fps Mobile App ,” Paul Lewis Paul Lewis shows you how to make a mobile app that has 60fps at all times, does one thing really well, has offline support and a flat UI.

“ The Making of the Interactive Treehouse Ad ,” Chris Coyier Treehouse is the primary sponsor of CSS-Tricks, and this case study looks at its interactive ad using jQuery.

“ Improve Mobile Support With Server-Side-Enhanced Responsive Design ,” Jon Arne Sæterås This is an analysis of the process of finding the right mix between server-side and client-side logic for adaptive Web design.

“Designing an Instant Interface,” Luke Wroblewski Wroblewski shows how to design the instant interface used for the real-time views, real-time notifications and real-time comments on Bagcheck’s website.

“ Lessons in Website Security Anti-Patterns by Tesco ,” Troy Hunt Hunt looks closely at the many simple security errors Tesco makes, analyzing how he would apply basic security principles to remedy them.

“ Refactoring >14,000 Lines of CSS Into Sass ,” Eugene Fedorenko Beanstalk is a mature product whose CSS grew accordingly to 5 files, 14,211 lines and 290 KB of code. Learn how the team rebuilt its style sheets into something cleaner and easier to maintain.

“Refinder: Test-Driven Development,” Maciej Pasternacki These slides show how test-driven development enabled Gnowsis to reimplement Refinder’s basic data model.

“Managing JavaScript on Responsive Websites,” Jeremy Fields Jeremy Fields of Viget talks about how to manage JavaScript on a website whose interface and functionality changes at different breakpoints.

“ Trimming the Fat ,” Paul Robert Lloyd Lloyd walks through the performance optimizations he made for his website, trimming the page load from 383 to 100 KB. He also shows graphs.

Workflow And Optimization

“ Visual Design Explorations ,” Paul Lloyd Lloyd of Clearleft talks about how to maintain knowledge-sharing and collaboration on a growing team.

“ The Anatomy of an Experience Map ,” Chris Risdon Experience maps are becoming increasingly useful for gaining insight in order to orchestrate service touch points over time and space. This study explains what they are and how to create them.

“The design process of my infographic for the ‘Tour of France’ for Grinta!,” Veerle Pieters Pieters designed an infographic about the Tour of France, and focused mainly on the question, “What does a pro cycling team take with them to the Tour of France?”

“ Turning Small Projects Into Big Profit ,” Jon Savage and Simon Birky Hartmann Ace of Spade discusses how it overhauled its operations and started making a living off of small projects.

“What We’ve Learned About Responsive Design,” Christopher Butler Butler shares what his agency has learned about responsive design, which is to overcome initial fears and focus on what is important.

“The Modular Canvas: A Pragmatic Workflow for Designing Applications,” by Gabriel O’Flaherty-Chan There are some gaps in the way we work; the bigger the project, the more glaring the gaps become. O’Flaherty-Chan looks at a better workflow for designing apps.

“ How We Reduced Our Cancellation Rate by 87.5% ,” Kareem Mayan Kareem Mayan tackles the issue of user cancellations by using a cohort analysis. Learn how he did it.

“ How I Run a Membership Site ,” Justin Tadlock This study looks at how Theme Hybrid handles memberships after registration and payment.

“Post-Implementation, Pre-Launch: A Crucial Checkpoint,” Mindy Wagner Wagner of Viget discusses how to approach the time of post-implementation and pre-launch, a crucial checkpoint that can create a lot of stress for a team.

“ A New Make Mantra: A Statement of Design Intent ,” Mark Boulton Mark Boulton used the CERN redesign project as an occasion to define a new “make” mantra that would help him tackle projects. This single, actionable sentence would guide him through projects.

“ 100 Conversion Optimization Case Studies ,” KISSmetrics Lots of techniques and tactics to optimize your website for better conversions shared by marketers.

Responsive Design

“ Responsive Design and ROI: Observations From the Coalface ,” Chris Berridge Working on the frontline, Berridge share his insights on responsive design and returns on investment.

“ Making Your Site Responsive: Mastering Real-World Constraints ,” Alex Fedorov Listen to how agency Fresh Tilled Soil addressed real-world constraints, such as resources, time and budget, in its responsive design process.

“ Goals, Constraints, and Concept in a Redesign ,” Steven Bradley Some thoughts on the redesign of Vanseo Design.

“ How a Simple Redesign Increased Customer Feedback by 65% ,” James Santilli Customer feedback is the backbone of many Web services. Campaign Monitor analyzed the process behind a simple redesign that increased customer feedback by 65%.

“ More on Apples: Mobile Optimization in Ecommerce ,” Electric Pulp This study analyzes how both mobile and non-mobile conversions went up when Electric Pulp redesigned a website to be responsive.

“How I’m Implementing Responsive Web Design,” Jeff Croft Croft is finally at the point where responsive design feels worth the extra effort. Read about how he got there.

“ Mentoring: The Evaluation ,” Laura Kalbag Freelancers are often offered projects whose budget is below their rate. Laura Kalbag had a fantastic idea on how to transform these kind of projects into a win-win: She decided to mentor a group of students. Such a project would give the students an opportunity to gain valuable experience and help them transition into freelancing, and the client would get good quality work, despite the modest budget. This series of posts describes her experience, from initial idea to launched project.

Further Reading

• Showcase of Case Studies in Design Portfolios
• 15 Impressive Case Studies from Behance
• Improving Smashing Magazine’s Performance: A Case Study
• Powerful Workflow Tips, Tools And Tricks For Web Designers

Smashing Newsletter

Tips on front-end & UX, delivered weekly in your inbox. Just the things you can actually use.

Front-End & UX Workshops, Online

With practical takeaways, live sessions, video recordings and a friendly Q&A.

TypeScript in 50 Lessons

Everything TypeScript, with code walkthroughs and examples. And other printed books.

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Blog Graphic Design 15+ Professional Case Study Examples [Design Tips + Templates]

15+ Professional Case Study Examples [Design Tips + Templates]

Written by: Alice Corner Jan 12, 2023

Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?

If the answer is no — or at least, rarely — you get my point.

Positive reviews matter for selling to regular customers, and for B2B or SaaS businesses, detailed case studies are important too.

Wondering how to craft a compelling case study ? No worries—I’ve got you covered with 15 marketing case study templates , helpful tips, and examples to ensure your case study converts effectively.

Click to jump ahead:

• What is a Case Study?

Business Case Study Examples

Simple case study examples.

• Marketing Case Study Examples

Sales Case Study Examples

• Case Study FAQs

What is a case study?

A case study is an in-depth, detailed analysis of a specific real-world situation. For example, a case study can be about an individual, group, event, organization, or phenomenon. The purpose of a case study is to understand its complexities and gain insights into a particular instance or situation.

In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.

As well as being valuable marketing tools , case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.

It’s also a good way to interview your customers about why they work with you.

Related: What is a Case Study? [+6 Types of Case Studies]

Marketing Case Study Template

A marketing case study showcases how your product or services helped potential clients achieve their business goals. You can also create case studies of internal, successful marketing projects. A marketing case study typically includes:

• Company background and history
• The challenge
• How you helped
• Specific actions taken
• Visuals or Data
• Client testimonials

Here’s an example of a marketing case study template:

Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.

Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.

Conduct a B2B case study by researching the company holistically

When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.

Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.

In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.

By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.

This case study report example could also be used within an annual or end-of-year report.

Highlight the key takeaway from your marketing case study

To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.

This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately. 

You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.

Learn  how to choose fonts  effectively with our Venngage guide and once you’ve done that.

Upload your fonts and  brand colors  to Venngage using the  My Brand Kit  tool and see them automatically applied to your designs.

The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.

In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.

If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.

Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.

Use charts to visualize data in your business case studies

Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.

Making charts is even easier with Venngage.

In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.

Adding a chart here helps break up the information and add visual value to the case study. 

Using charts in your case study can also be useful if you’re creating a project management case study.

You could use a Gantt chart or a project timeline to show how you have managed the project successfully.

Use direct quotes to build trust in your marketing case study

To add an extra layer of authenticity you can include a direct quote from your customer within your case study.

According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.

So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.

You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.

This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.

This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.

Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.

These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.

Use colors and fonts to create a professional-looking case study

Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.

This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.

In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.

Marketing case study examples

Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.

In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.

Show off impressive results with a bold marketing case study

Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.

In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.

Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.

Use a simple but clear layout in your case study

Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.

Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.

Making the information clear helps draw attention to the important results, and it helps improve the  accessibility of the design .

Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.

Use visuals and icons to create an engaging and branded business case study

Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.

Using icons, graphics, photos, or patterns helps create a much more engaging design. 

With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.

Use a monochromatic color palette to create a professional and clean case study

Let your research shine by using a monochromatic and minimalistic color palette.

By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.

In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.

The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.

Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:

Add long term goals in your case study

When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.

Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.

Check out this modern pattern design example of a case study below:

In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.

Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.

This strategy can also be handy when creating a consulting case study.

Use data to make concrete points about your sales and successes

When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).

Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.

While sales dashboards generally tend it make it all about the numbers and charts, in sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.

They can clearly comprehend the information and it shows that the case study has been well researched.

Use emotive, persuasive, or action based language in your marketing case study

Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.

In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.

Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.

Keep your potential customers in mind when creating a customer case study for marketing

82% of marketers use case studies in their marketing  because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.

Why are case studies such an important tool in content marketing?

By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.

Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.

In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.

Related: 10+ Case Study Infographic Templates That Convert

Case studies are particularly effective as a sales technique.

A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.

Make impactful statistics pop in your sales case study

Writing a case study doesn’t mean using text as the only medium for sharing results.

You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:

Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.

In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.

Use high contrast shapes and colors to draw attention to key information in your sales case study

Help the key information stand out within your case study by using high contrast shapes and colors.

Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.

This design has used dark blue rectangles to help separate the information and make it easier to read.

Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.

Case Study Examples Summary

Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.

You should update your business case study examples often if you are sharing them on your website .

It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.

Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.

Case Study FAQ

Why should you write a case study.

Case studies are an effective marketing technique to engage potential customers and help build trust.

By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.

In addition to being a good way to gather positive testimonials from existing customers , business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.

How should you write a case study?

To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.

You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.

You can learn more about writing a case study  from our extensive guide.

Related: How to Present a Case Study like a Pro (With Examples)

Some good questions you could ask would be:

• Why do you use our tool or service?
• How often do you use our tool or service?
• What does the process of using our product look like to you?
• If our product didn’t exist, what would you be doing instead?
• What is the number one benefit you’ve found from using our tool?

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How to Design Case Studies for Your Clients

Why Case Study Design Matters

Case studies are more than just feel-good success stories for your client’s audience to read.

They’re powerful tools for showcasing your client’s products and services in the very best possible light.

That’s why every aspect of your client’s case study has to count. Not just the information and the statistics and the positive experience of the case study’s subject, but everything that goes into creating the experience of an individual who is reading this case study and thinking hard about whether they should invest in your client’s products or services.

We’re talking about the copywriting, the illustrations and icons, the infographics, everything!

And that’s where you, as a designer, come into play! 

Because if your client’s reader isn’t engaged and captivated by the information they’re seeing, they’re not likely to stick around. The layout and design have got to hit their mark every time for your client’s case studies to have the impact they want them to have.

So, what makes for a great case study or report design?

If you’re scratching your head, then this blog is here to help shine some light. Consider today’s blog your handy guide for creating captivating and strategic case study design that showcases your client’s offerings in the best possible way!

How Does a Case Study Tell a Story?

A case study can be an extremely effective marketing tool, even more so than ads, websites, or product demos.

Why? Because a case study isn’t an ad, a case study involves a real-world situation or problem that a real-world business faced and the journey they went through to resolve it, which naturally makes for a great story.

A good case study first introduces the subject, whether it's a business or an individual, and sets the stage for the story by outlining their challenges. It then describes the solution that alleviated this problem (your client’s products and services), the steps it took to implement that solution, and the obstacles it overcame to get there.

The results should show, through the use of data collection, statistics, etc., how your client’s brand was able to help the subject of the case study in whatever way they needed that help. Depending on the type of case study, the results could be increased brand awareness, increased conversions on an ecommerce site , or a boost in revenue due to optimized marketing strategies.

If presented right, this can be huge for a business! It gives real-life context to the pain points their potential customers have and the data analysis to prove that their products or services can get the job done!

And, as a designer, your role in all this is to make sure that the reader of this case study is getting the full effect of this real-life success story. Sure, the copywriter will handle writing a case study, but your job to take those words and enhance them through images, illustrations, layout, and more to present the narrative in the best way possible and guide the reader from beginning to end.

Designing Case Studies: What You Need to Know

Now that you know why case studies are so important, here is what you need to know to design a top-notch case study for your next client!

1. Understand Your Client’s Needs

It’s always a good idea to make sure that you really understand the message your client is looking to display with their case study.

Look through their other content and familiarize yourself with their brand guide so you can be sure that your design aligns with their messaging and their brand. It’s also good to familiarize yourself with the industry your client is in as well as their audience so that you can be sure your design is keeping them engaged.

2. The Right Graphics for the Story

A successful case study is going to need a good number of images and photos to break up all of that text into manageable bites and better explain complex information.

Roll up your sleeves and crank up Adobe Illustrator, because custom graphics is the way to go here. The style will be up to your client and their brand, but common needs for case studies include:

• Illustrations
• Photo treatments

These graphics are extremely handy for not only breaking up big blocks of text but also highlighting important information and making the content easy to navigate and understand.

Refer to your client’s brand guide to get the style right for the custom illustrations and icons you’ll need for their case study. If they don’t have any guidelines for illustrations and icons, then be a pal and kindly refer them here .

3. The Best Way to Visualize Data

Showcasing data effectively in a case study is absolutely crucial to its success. It doesn’t matter how impressive the numbers are if the reader can’t understand them or get a good grasp on their impact.

So, the data you’re working with, whether it's in the form of charts and graphs, statistics, or whatever else your client asks for must be presented in a way that is clear and straightforward. Use colors, type hierarchy, callouts, or whatever you need to best present your information.

Compelling infographics are a great way to do this. Using your client’s brand guide, you can whip up some infographic design templates to use throughout the case study to effectively show the collected data and what it means.

4. A Compelling Color Palette

The right colors not only make a case study visually appealing as readers navigate through the information but can ensure that your client’s case study is on brand, consistent, and a step above the rest of the competition.

Consider also using your colors to strategically highlight key information, such as numbers or data, and to invoke the right emotions as your reader moves through the narrative.

With so much data and information to present, be sure to also use a color palette that works well with your graphics and font. Your headers, captions, and text should be easy to read against whatever color background you’ve chosen.

5. Strategic Layout

The way your case study is laid out is also a crucial component in how readable and user-friendly the final result will be.

Collaborate with the copywriter, if possible, and make sure that the case study has a clear structure. The copy, the data, and your infographics, photos, and images should tell a story: a beginning (before the brand’s product and service), a middle (introducing the product or service), and an end (how the product or service improved the subject’s operations).

Use the power of type hierarchy as well to call out key information, keep text organized, and make the content easier to read.

Conducting a case study involves collecting tons of information, but no matter how much info is presented, you don’t want any portions of your case study to look crowded or busy. Be sure to have enough white space on each page to keep your design looking clean.

Some ways to lay images or photos out neatly are by the use of grids, columns, icons, and by teaming up with the copywriter to insert navigation aids, like clear page numbers, a table of contents, clearly defined sections, an index, or whatever else you think the reader would need to be able to easily follow along.

6. Spotlight Key Information

In addition to using type hierarchy and color scheme to call out the juiciest bits of information, consider also using bullets, lists, quotations, callouts, and even arrows to guide the reader’s eyes to what’s most crucial.

If the specific case study you’re designing for is about complex machinery or products a potential customer might not be familiar with, things might get confusing fast.

Clear it up by adding labels and captions to photos and illustrations to help the reader better understand important technical information and not feel overwhelmed or lost by the data being presented.

Looking for an Outlet for Those Design Skills?

If all of this has you nodding along, then, great! You may already have the design know-how to create visually stunning and easy-to-navigate case studies, reports, or whitepapers.

So, if you’re looking for an outlet for those skills, why not consider joining the Designity community?

Designity is a 100% remote CaaS (creative as a service) platform that is made up of experienced Creative Directors and the top 3% of US-based creative talent, including graphic designers , illustrators, copywriters, video editors, animators, and more.

As part of the Designity community, you’d enjoy competitive pay, a remote work environment, and the freedom to work on your own schedule from wherever you have a good WiFi connection!

You’ll also get to work on a variety of different projects with an even larger variety of clients and industries. And, best of all, you’ll get to team up with that creative talent described earlier and be part of a one-stop shop dream team that creates multiple case studies, whitepapers, brochures, and whatever marketing collateral you want to work on!

Think you have what it takes? 

Why not apply today and put your skills to the test?

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How to write case studies for your design portfolio

A good case study on your design portfolio is a great way to make it stand out. Here’s how to get it right

Illustration: Yali Ziv

• Jul 13, 2020

Putting a work process into words might cause some to break out in a light sweat, but just like the rest of a design portfolio , a case study is a chance to shine. The key to approaching such a task is by realizing that crafting the perfect case study isn’t that different from any other design work you do.

Here’s everything you need to know about writing good case studies, from how to structure them visually, to which details to include and more.

What is a design case study?

In a nutshell, the main aim of a case study is to tell the story of a specific project of yours. The text you write can put your design work into context and make it more fully understandable. Integrating images with text, a case study outlines the most important details of the process, from the brief you were given, to how you approached the task, to the final result. Incorporating case studies into your portfolio helps give potential clients or employers a look into how you work, what you’re good at and what your thought process is.

When making your online design portfolio, note that not every project requires a full case study. You can pick the projects you’re proudest of, giving you the chance to highlight your skills and explain what made the design so successful. Now that we’re on the same page, here’s our best advice:

Include the relevant details

To make sure you’ve covered all the relevant information, here’s a checklist of the main details to include. Note that these aren’t strict guidelines - it depends on how thorough you want to be and what you feel is important for your project.

1. Background info: If you were working with a client, include their name and what they do, plus the date and location in which the project took place. Also explain what your role was within the project (for example “Web Design,” “Branding” or “Art Direction”). If you worked in a team, credit the other people and list their roles. This is also the place to give a brief sentence on what the project actually is.

Example: See how designer Ariel Sun , introduces her rebranding project:

“The Human Project at NYU (THP) worked with the agency Ogilvy & Mather to redefine their brand and develop a new logomark. As THP's internal graphic designer, I applied that visual language to a variety of marketing & communications assets and fresh brand collateral.”

2. Goal: Briefly explain what the aim of the project was. You can base this on the design brief you worked with throughout the project.

Example: Design studio and Wix user, Run Wild , state the goal of their UX project:

“The challenge was to redesign a convoluted site into an action-oriented site that provides clear navigation and call to action.”

3. Design process: You can really decide how much you want to elaborate here. Keeping it short is also an option. Either way, the idea is to talk about the main stages you went through in the design process, which decisions you made and why, what your approach was, and any changes made throughout.

You can include some of the research you did and what your inspirations were. Don’t be afraid to mention any challenges you experienced or concepts that were later scrapped - as long as you keep a positive attitude and explain the reasoning behind the decisions, remember that it’s all part of the process.

4. Results: Here, present the final outcome and your main learnings. You can also write about how success was measured. For example, state whether all your client’s expectations were met (this can be in the form of client quotes if you like), or perhaps include stats you have about an increase in sales, or describe how part of your design was later used on a larger scale.

Example: In this case study about a redesign for a website, Ariel Sun explains the results:

“The result is an engaging and unexpected twist on a garden party that tells a clear story while still leaving room for the viewer’s imagination. After reviewing a set of submissions that included work from our very talented colleagues, Tattly picked this design and will elaborate it into a full-on marketing campaign.”

Make it skimmable

We all know that we live in a time of short attention spans . Even when it comes to prospective clients or employers, they want to get a feel for your design project fairly quickly. That’s why you should make your case studies accessible, inviting and easy to grasp at first glance , both in terms of the design and the text itself.

The layout of the page should serve the storytelling process, revealing information in digestible, bite-sized chunks. Combine images with text cohesively, somewhat like the structure of a magazine or book. See how designer and Wix user, Brittney Johnson , separates the parts of her case study into drop-down sections, enabling you to focus on one point at a time.

Split up your text into paragraphs and add headers that will enable visitors to navigate easily from section to section. Consider emphasizing certain words by making them bold, changing their size or opting for a different color. Additionally, caption each image with a brief description, so that even people that aren’t into reading lengthy text can comprehend the context. It will also help make your design more accessible , offering your visually impaired site visitors an alternative understanding of the image.

In terms of the writing style, keep it concise and to the point . Use short sentences that explain exactly what you want to say, without repeating themselves just for the sake of sounding sophisticated. This doesn’t mean you need to sound robotic - you should still keep it personal and remember that at the end of the day, your target audience is humans.

Write it like a (short) story

Just like in any other design project, a case study simply tells a story. And that’s exactly the way you should write it. It should have a structure, including a beginning, middle, and end, made up of all the relevant details (scroll up if you missed what those are). It’s not just random sentences placed one after the other, but rather, an outline of a process, generally written in chronological order.

Maintain your tone of voice

On a similar note, remember that your case study describes your project, so feel free to let your individual personality shine through in your writing. Keep the same tone as in the rest of your design portfolio’s copy , in order to form a clear personal brand and consistent browsing experience.

You don’t need to be overly formal or use complex jargon, as this could just end up intimidating people. On the flip side, including jokes might be taking it a little too far. Simply focus on getting the point across succinctly and in your own language. As a result, the likelihood is that you’ll give your site visitors a better idea of who you are and where your specialty lies.

The combination of text and images helps break it up into a story-like layout, resulting in a more immersive and engaging experience, which is why you should make sure not to only include visuals. Plus, text is great for your design portfolio’s SEO (search engine optimization), increasing your chance of ranking higher on search results.

Get more inspiration on how to tell a visual story through your portfolio with these 8 graphic designers’ websites .

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All About Process: Dissecting Case Study Portfolios

A portfolio is more than a cache of images, it’s a way to demonstrate design skills and problem solving to clients. We show how to elevate portfolios by explaining the inner workings of a case study.

By Adnan Puzic

Adnan is a UI/UX expert with a bold aesthetic and a passion for designing digital products for startups and corporations.

PREVIOUSLY AT

Designers have portfolios. It’s a precondition of our profession. We all know we need one, so we get to work assembling images and writing project descriptions. Then, we put our work on the web for all to see, tiny shrines to individual talent and creativity.

It’s a familiar process, a rite of passage, but why do we need portfolios in the first place?

If we’re honest, we must admit that most of our portfolio design decisions are influenced by what other designers are doing. That’s not necessarily bad, but if we don’t understand why portfolios look the way they do, we’re merely imitating.

We may produce dazzling imagery, but we also risk a portfolio experience that’s like strolling through an art gallery. “Look at the pretty pictures…”

The number one audience that design portfolios must please? Non-designers.

These are the people who seek our services, the ones working for the businesses and organizations that invest in our problem solving abilities.

Non-designers need more than beauty from a design portfolio; they need clarity and assurance. They need to come away believing in a designer’s expertise, their design process, and ability to solve problems in an efficient manner.

Luckily, it’s not difficult to design a portfolio to meet those needs.

The Advantages of a Case Study

What is a case study?

A case study is a tool that a designer may use to explain his involvement in a design project, whether as a solo designer or part of a team. It is a detailed account, written in the designer’s own voice (first person), that examines the client’s problem, the designer’s role, the problem solving process, and the project’s outcome.

Who can use a case study?

The beauty of the case study framework is that it’s adaptable to multiple design disciplines. It organizes need-to-know information around common categories and questions that are applicable to all kinds of design projects—from UX research to visual identities .

At its core, a case study is a presentation format for communicating the journey from problem to solution. Details within the framework may change, but the momentum is always moving towards clarity and uncovering a project’s most important whats , whys , and hows .

How do case studies benefit designers?

Many clients don’t understand all that goes into the design process. And while they certainly don’t need to know everything , a case study provides a big-picture overview and sets up realistic expectations about what it takes to design an elegant solution.

A case study can also be a handy presentation aide that a designer may use when interviewing a potential client. The format allows a designer to talk about their work and demonstrate their expertise in a natural and logical progression. “Here’s what I did, how it helped, and how I might apply a similar approach with you.”

Are there any drawbacks to using case studies?

Don’t let a case study turn into a ca-a-a-a-a-se study. The whole project should be digestible within 1-2 minutes max. If necessary, provide links to more detailed documents so that interested visitors may explore further.

A lot of design work, especially digital, is created within multidisciplinary teams, so designers need to be clear about their role in a project. Blurring the lines of participation gives clients false expectations.

Many make the mistake of treating portfolios as repositories of all of their past projects, but three to five case studies documenting a designer’s most outstanding work is enough to satisfy the curiosity of most potential clients (who simply don’t have time to mine through everything a designer ever did).

Case studies are professional documents, not tell-all manuscripts, and there are some things that simply shouldn’t be included. Descriptions of difficult working relationships, revelations of company-specific information (i.e., intellectual property), and contentious explanations of rejected ideas ought to be left out.

Crafting a Customer-centric Case Study

It’s one thing to know what a case study is and why it’s valuable. It’s an entirely different and more important thing to know how to craft a customer-centric case study. There are essentials that every case study must include if clients are to make sense of what they’re seeing.

What are the core elements of a case study?

Introduce the client.

Present the design problem.

Recap your role.

Share the solution you designed.

Walk through the steps of your design process.

Describe the results.

Note any key learnings.

Wrap it all up with a short conclusion.

Happily, the core elements also outline a case study presentation format that’s simple, repeatable, and applicable to multiple disciplines. Let’s look closer:

• Who was the client?
• What industry are they in?
• What goods or services do they provide?
• Keep this section brief.
• What was the client’s problem?
• Why was it important that the problem be solved?
• Are there any additional background tidbits that might be helpful or interesting?

• What, specifically, were you hired to do?
• What were the constraints? Time. Budgetary. Technological. Etc.
• Before diving into your process, summarize the solution you designed.
• Make the summary short but powerful.
• Don’t give all the good parts away, and don’t be afraid to use language that makes your audience curious about the rest of the project.
• Go through the various steps of your discipline specific process.
• Again, summarize what you did, but don’t overload. Find a balance between informational and interesting.
• If you can, try to make each step introduce a question that only the following step can answer.

• Use this section to share a more robust description of the results of your design process.
• Be direct, avoid jargon, and don’t get too carried away with the amount of text you include.
• Don’t go overboard here, but if there are interesting things that you learned during the process, include them.
• If they won’t be helpful for the client, leave them out.
• Quickly summarize the project, and invite potential customers to contact you.
• It doesn’t hurt to provide a call to action and a contact link.

*Note: This isn’t the only case study format, just one that works. It’s helpful for people to encounter a predictable framework so they can focus on what they’re looking at as opposed to interpreting an inventive presentation structure.

The Value of Overlooked Details

Want to create a case study with a top notch user experience? Don’t underestimate the value of design details. Design projects are more than problem-meets-solution. They’re deeply human endeavors, and it makes a difference to clients when they see that a designer goes above and beyond in their work.

Share client feedback.

How did the client feel about your working relationship and the solution you provided? When you deliver top-notch work and nurture trust, get client feedback and include it in the case study as a testimonial.

If something you designed blew your client away, weave a testimonial into the case study (along with an image of what you made). This combo is proof positive to potential customers that you can deliver.

Explain positive metrics.

Not all design work has direct metrics that prove its success, but if your work does, and the results are impressive, include them. Just make sure that you don’t mislead (easy to do with statistics), and be careful that the metrics make sense to your audience.

Show unselected work.

Sometimes, amazing work from the design process doesn’t make it through to the finished product. These unused artifacts are helpful because they show an ability to explore a range of concepts.

Highlight unglamorous design features.

Not every aspect of design is glamorous. Like a pinky finger, small details may seem insignificant but they’re actually indispensable. Highlight these and recap why they matter.

Link to live projects.

It can be highly persuasive for a client to experience your work doing it’s thing out in the real world. Don’t hesitate to include links to live projects. Just make sure that your role in the project is clear, especially when you didn’t design everything you’re linking to.

Win Clients and Advance Careers with Case Study Portfolios

Designers need clients. We need their problems, their insights, their feedback, and their investments in the solutions we provide.

Since clients are so important, we ought to think about them often and strive to make entering into partnership with us as easy and painless as possible. Design portfolios are a first impression, an opportunity to put potential clients at ease and show that we understand their needs.

Case studies push our design portfolios past aesthetic allure to a level where our skills, communication abilities, and creativity instill trust and inspire confidence. Even better, they take clients out of a passive, browsing mindset to a place where “That looks cool,” becomes “That’s someone I’d like to work with.”

Further Reading on the Toptal Blog:

• UX Portfolio Tips and Best Practices
• Ditch MVPs, Adopt Minimum Viable Prototypes (MVPrs)
• Breaking Down the Design Thinking Process
• The Best UX Designer Portfolios: Inspiring Case Studies and Examples
• Influence with Design: A Guide to Color and Emotions

Understanding the basics

How do i create a design portfolio.

Nowadays, it’s best to create a design portfolio online. Options vary: Some designers use a service like Behance or a WYSIWYG website builder like Squarespace, while others build custom sites with CSS. It’s also important that online design portfolios be responsive for multiple screen sizes.

How do I create an online portfolio for free?

Websites like Behance and Dribbble (among others) are free options for designers to publish online portfolios. Some designers have opted to forgo traditional web portfolios and instead document their work on social platforms like Instagram and Facebook. Free sites also take care of design portfolio layout.

How do you organize a design portfolio?

A designer ought to organize his portfolio according to his strengths. This means highlighting his best and most relevant work. Remember that design portfolios should be made with potential clients in mind. Avoid overly technical project descriptions, images without context, and excessively long case studies.

What is the purpose of a case study?

Many design portfolios consist of short project summaries and process images, but case studies are a way for designers to show their problem-solving skills to clients in greater detail. This is achieved by defining the client’s problem and the designer’s role, along with an overview of the designer’s process.

What are the advantages of a case study?

Case studies combine descriptive text and images and allow designers to demonstrate the details of their design processes to potential clients. They are also a great way for designers to highlight problem solving and small, but powerful, design features that may otherwise be overlooked.

• VisualDesign
• DesignProcess

Adnan Puzic

Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina

Member since September 28, 2015

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GRAPHIC DESIGN CASE STUDIES

Results: driven by strategic design.

As a strategic branding firm, we thrive on driving business results for our clients. When we collaborate with marketing leaders in the luxury consumer goods, interior design products, B2B technology, and nonprofits, foundations and higher education. Long term outcomes include strong relationships and design work that’s good for business.

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Create an updated, modern, turn-key graphic system to help streamline the overall sales process.

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Motivating a campus community to action with a friendly and heartfelt health campaign against COVID-19.

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Campaign 3Sixty

B2b technology marketing case study.

Designing an identity system for a start up that tells a flexible brand story at any stage of the business’s evolution.

Transforming a bridal jewelry brand with a rich heritage so it shines in today’s branded bridal market.

NONPROFIT BRANDING Case Study

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Creating a distinctive and dramatic visual identity that builds excitement around the launch of Triton’s customizable ring collection.

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Case Study: The Graphic Design Process Behind Coca-Cola

This case study focuses on the graphic design process behind Coca-Cola, one of the world’s most iconic and recognizable brands. It delves into the various stages involved in creating and evolving the brand’s visual identity, highlighting the key elements and strategies employed by Coca-Cola’s design team. By examining this case study, we can gain insights into the thought process and creative decisions that have contributed to Coca-Cola’s enduring success in the global market.

The Importance of Graphic Design in Branding: A Case Study of Coca-Cola

Graphic design plays a crucial role in branding, and one of the most iconic examples of this is Coca-Cola. The design process behind Coca-Cola’s branding is a fascinating case study that highlights the importance of graphic design in creating a strong and recognizable brand.

When it comes to branding, visual elements are essential in capturing the attention of consumers and conveying the brand’s message. Coca-Cola understands this concept very well and has invested heavily in graphic design to create a brand that is instantly recognizable worldwide.

The first step in the graphic design process for Coca-Cola was the creation of their logo. The famous Coca-Cola logo, with its distinctive red and white lettering, was designed in 1886 and has remained virtually unchanged ever since. This logo has become synonymous with the brand and is instantly recognizable to people of all ages and backgrounds.

In addition to the logo, Coca-Cola has also developed a consistent visual identity through the use of specific colors, fonts, and imagery. The color red, for example, is strongly associated with Coca-Cola and is used consistently across all their marketing materials. This consistency helps to reinforce the brand’s identity and make it easily identifiable to consumers.

Another important aspect of Coca-Cola’s graphic design process is the creation of packaging. Coca-Cola’s iconic glass bottle, with its unique shape and embossed logo, is a testament to the brand’s commitment to design excellence. The bottle design has remained largely unchanged since its introduction in 1915 and has become an integral part of Coca-Cola’s brand identity.

In recent years, Coca-Cola has also embraced digital platforms and incorporated graphic design into their online presence. Their website and social media channels feature visually appealing graphics and videos that engage consumers and reinforce the brand’s image. This integration of graphic design across various platforms helps to create a cohesive brand experience for consumers.

The success of Coca-Cola’s graphic design process can be attributed to several factors. Firstly, the brand has a clear understanding of its target audience and tailors its design elements to appeal to them. Whether it’s the classic red and white color scheme or the use of nostalgic imagery, Coca-Cola knows how to connect with its consumers on an emotional level.

Secondly, Coca-Cola has consistently invested in high-quality design talent. The brand has worked with some of the best graphic designers in the industry to create visually stunning and impactful designs. This commitment to excellence has helped Coca-Cola maintain its position as a leader in the beverage industry.

Lastly, Coca-Cola understands the importance of consistency in branding. By using the same visual elements across all their marketing materials, Coca-Cola has created a strong and recognizable brand identity. This consistency helps to build trust and loyalty among consumers, who know exactly what to expect from the brand.

In conclusion, the graphic design process behind Coca-Cola is a prime example of the importance of graphic design in branding. From the creation of their iconic logo to the consistent use of colors and imagery, Coca-Cola has successfully used graphic design to create a strong and recognizable brand. By understanding their target audience, investing in design talent, and maintaining consistency, Coca-Cola has built a brand that is loved and recognized worldwide.

Analyzing the Graphic Design Process of Coca-Cola: A Comprehensive Case Study

Coca-Cola is one of the most recognizable brands in the world, and its success can be attributed in part to its iconic graphic design. In this case study, we will take a closer look at the graphic design process behind Coca-Cola and analyze the key elements that make it so effective.

The first step in the graphic design process for Coca-Cola is research. The design team conducts extensive market research to understand the target audience and their preferences. They analyze trends in the beverage industry and study the competition to identify opportunities for differentiation.

Once the research is complete, the design team moves on to the concept development phase. They brainstorm ideas and create rough sketches to explore different visual directions. This is a collaborative process, with input from various stakeholders including marketing, branding, and product teams.

After narrowing down the concepts, the design team begins the refinement stage. They start by digitizing the sketches and creating more detailed mock-ups. This is where they experiment with different color palettes, typography, and imagery to find the perfect combination that represents the brand.

Typography plays a crucial role in Coca-Cola’s graphic design. The team carefully selects fonts that convey the brand’s personality and evoke a sense of nostalgia. The iconic Coca-Cola script logo, for example, has remained virtually unchanged since its creation in the late 19th century. This consistency has helped build brand recognition and establish a strong visual identity.

Color is another important element in Coca-Cola’s graphic design. The brand’s signature red color is instantly recognizable and has become synonymous with Coca-Cola. The design team uses this color strategically to create a sense of excitement and energy, while also evoking feelings of happiness and joy.

In addition to typography and color, imagery is also a key component of Coca-Cola’s graphic design. The design team carefully selects images that align with the brand’s values and evoke positive emotions. Whether it’s a refreshing glass of Coca-Cola or a group of friends enjoying a drink, the imagery is always carefully curated to create a connection with the audience.

Once the final design is approved, the design team moves on to the implementation phase. They work closely with printers and production teams to ensure that the design is accurately reproduced across various mediums, including packaging, advertising, and digital platforms. Attention to detail is crucial at this stage to maintain consistency and ensure that the design remains true to the original concept.

The graphic design process behind Coca-Cola is a testament to the power of effective branding. By conducting thorough research, developing strong concepts, and paying attention to every detail, Coca-Cola has created a visual identity that is instantly recognizable and resonates with consumers around the world.

In conclusion, the graphic design process behind Coca-Cola is a comprehensive and meticulous journey. From research and concept development to refinement and implementation, every step is carefully executed to create a visual identity that is both iconic and effective. By understanding the target audience, selecting the right typography and colors, and curating imagery that evokes positive emotions, Coca-Cola has successfully built a brand that stands the test of time.

Key Elements of Coca-Cola’s Graphic Design Strategy: A Case Study

Coca-Cola is one of the most recognizable brands in the world, and its success can be attributed in part to its effective graphic design strategy. In this case study, we will explore the key elements of Coca-Cola’s graphic design process and how they contribute to the brand’s overall success.

One of the first things that stands out about Coca-Cola’s graphic design is its consistency. The brand has maintained a consistent visual identity throughout its history, which has helped to establish a strong brand image. From the iconic red and white color scheme to the classic script logo, Coca-Cola’s graphic design elements are instantly recognizable.

Another key element of Coca-Cola’s graphic design strategy is its focus on storytelling. The brand uses its design elements to tell a story and evoke emotions in its consumers. For example, the classic Coca-Cola Christmas advertisements often feature images of Santa Claus enjoying a Coke, which creates a sense of nostalgia and warmth. By using design elements that tap into the emotions of its target audience, Coca-Cola is able to create a strong connection with its consumers.

In addition to consistency and storytelling, Coca-Cola also places a strong emphasis on simplicity in its graphic design. The brand understands that in a world filled with visual clutter, simplicity is key to standing out. Coca-Cola’s design elements are clean, uncluttered, and easy to understand. This simplicity allows the brand’s message to be easily communicated and remembered by consumers.

Coca-Cola also understands the importance of staying relevant in a rapidly changing world. The brand has adapted its graphic design strategy to keep up with evolving trends and consumer preferences. For example, in recent years, Coca-Cola has embraced digital platforms and social media to reach its target audience. The brand’s graphic design elements have been adapted for use on these platforms, ensuring that Coca-Cola remains visible and engaging to its consumers.

Furthermore, Coca-Cola’s graphic design strategy is not limited to just its product packaging and advertisements. The brand extends its design elements to all aspects of its business, including its website, merchandise, and even its physical spaces. This cohesive approach ensures that Coca-Cola’s graphic design is consistently present and reinforces the brand’s identity across all touchpoints.

Lastly, Coca-Cola understands the power of collaboration in its graphic design process. The brand has worked with talented designers and agencies to create memorable and impactful designs. By collaborating with experts in the field, Coca-Cola is able to push the boundaries of its graphic design and stay ahead of the competition.

In conclusion, Coca-Cola’s graphic design strategy is a key element of its overall success as a brand. The consistency, storytelling, simplicity, relevance, and collaboration that are evident in its graphic design process all contribute to creating a strong and recognizable brand image. By understanding the importance of graphic design and investing in it, Coca-Cola has been able to connect with its consumers on a deeper level and maintain its position as one of the world’s most beloved brands.

Case Study: How Coca-Cola’s Graphic Design Evolved Over Time

Coca-Cola is one of the most recognizable brands in the world, and its logo is instantly recognizable. But have you ever wondered how the iconic Coca-Cola logo came to be? In this case study, we will take a closer look at the graphic design process behind Coca-Cola and how it has evolved over time.

The story of Coca-Cola’s graphic design begins in the late 19th century when the company was first established. The original logo featured a simple, yet elegant script font that spelled out the name “Coca-Cola.” This logo was used for several decades and became synonymous with the brand.

However, as the company grew and expanded its product line, it became clear that a more versatile logo was needed. In the 1950s, Coca-Cola introduced a new logo that featured a bolder, more modern font. This logo was designed to be easily recognizable and could be used across various marketing materials.

As the years went by, Coca-Cola continued to refine its logo and graphic design. In the 1960s, the company introduced a new logo that featured a wave-like design element, known as the “Dynamic Ribbon.” This design was meant to convey a sense of movement and energy, reflecting the brand’s vibrant and refreshing image.

In the 1980s, Coca-Cola made another significant change to its logo. The company introduced a new font that was more rounded and friendly, giving the logo a softer and more approachable look. This change was made to align with the brand’s focus on building emotional connections with its consumers.

In recent years, Coca-Cola has embraced a more minimalist approach to its graphic design. The current logo features a simplified version of the iconic script font, with a red disc serving as the background. This design is clean, modern, and instantly recognizable, making it perfect for digital platforms and social media.

Throughout its history, Coca-Cola’s graphic design has evolved to reflect the changing times and consumer preferences. The company has always been mindful of the importance of staying relevant and appealing to its target audience. This is why Coca-Cola has been able to maintain its status as one of the world’s most beloved and recognizable brands.

The graphic design process behind Coca-Cola is a testament to the power of effective branding. The company understands that a well-designed logo can create a strong emotional connection with consumers and help build brand loyalty. Coca-Cola’s logo has become a symbol of happiness, joy, and refreshment, and it continues to resonate with people all over the world.

In conclusion, the graphic design process behind Coca-Cola is a fascinating case study in how a brand can evolve and adapt over time. From its humble beginnings to its current iconic status, Coca-Cola’s logo has undergone several transformations to stay relevant and appealing. The company’s commitment to effective branding has made it one of the most successful and recognizable brands in the world.

The Role of Graphic Design in Coca-Cola’s Marketing Success: A Case Study

Graphic design plays a crucial role in the success of any marketing campaign, and Coca-Cola is no exception. In this case study, we will delve into the graphic design process behind Coca-Cola’s marketing success and explore how it has contributed to the brand’s iconic status.

One of the first steps in the graphic design process for Coca-Cola is understanding the brand’s identity and target audience. Coca-Cola has a long-standing reputation as a refreshing and timeless beverage, and its target audience spans across various age groups and demographics. The graphic designers at Coca-Cola must capture this essence and appeal to a wide range of consumers.

Once the brand identity and target audience are established, the graphic designers begin brainstorming and sketching ideas. They explore different concepts and visual elements that can effectively communicate the brand’s message. This stage is crucial as it sets the foundation for the entire design process.

After the initial brainstorming phase, the designers move on to creating digital mock-ups and prototypes. They use design software to bring their ideas to life and experiment with different color schemes, typography, and imagery. This stage allows them to refine their concepts and make necessary adjustments before presenting them to the Coca-Cola team.

Collaboration is a key aspect of the graphic design process at Coca-Cola. The designers work closely with the marketing team to ensure that the designs align with the overall marketing strategy. They take into consideration factors such as the campaign’s objectives, target market, and desired emotional response. This collaborative approach ensures that the graphic designs effectively convey the intended message and resonate with the audience.

Once the designs are finalized, they go through a rigorous review process. The Coca-Cola team meticulously examines every detail, ensuring that the designs meet the brand’s standards of excellence. This attention to detail is what sets Coca-Cola apart and contributes to its marketing success.

The next step in the graphic design process is the production phase. The designs are prepared for print or digital distribution, and the graphic designers work closely with printers and other production specialists to ensure that the final product is of the highest quality. This attention to detail extends to every aspect, from color accuracy to paper selection.

After the designs are produced, they are implemented across various marketing channels. Coca-Cola’s graphic designs can be seen on billboards, packaging, social media, and television advertisements. The consistency and cohesiveness of the designs across these platforms contribute to Coca-Cola’s strong brand recognition.

The graphic design process at Coca-Cola is an ongoing one. The designers continuously monitor the performance of their designs and gather feedback from consumers. This feedback allows them to make necessary adjustments and improvements to ensure that the designs remain relevant and effective.

In conclusion, the graphic design process plays a vital role in Coca-Cola’s marketing success. From understanding the brand’s identity and target audience to collaborating with the marketing team and implementing the designs across various platforms, every step is carefully executed to create visually appealing and impactful designs. The attention to detail and commitment to excellence are what have made Coca-Cola’s graphic designs iconic and contributed to the brand’s enduring success.

Case Study: Unveiling the Creative Process Behind Coca-Cola’s Graphic Design

When it comes to iconic brands, Coca-Cola is undoubtedly at the top of the list. The red and white logo, the distinctive font, and the timeless design have become synonymous with the brand’s identity. But have you ever wondered about the creative process behind Coca-Cola’s graphic design? In this case study, we will delve into the fascinating world of graphic design and explore how Coca-Cola’s design team brings their vision to life.

The first step in the graphic design process for Coca-Cola is research. The design team conducts extensive market research to understand the brand’s target audience, competitors, and current design trends. This research helps them gain insights into what resonates with consumers and what sets Coca-Cola apart from its competitors.

Once the research phase is complete, the design team moves on to brainstorming and ideation. They gather together to generate ideas and concepts that align with Coca-Cola’s brand values and messaging. This collaborative process allows for a diverse range of ideas to be explored, ensuring that the final design is both visually appealing and aligned with the brand’s identity.

After the brainstorming session, the design team begins sketching and prototyping. They experiment with different layouts, color schemes, and typography to find the perfect combination that captures the essence of Coca-Cola. This stage is crucial as it allows the team to visualize their ideas and make necessary adjustments before moving on to the digital design phase.

Once the sketches and prototypes are finalized, the design team transitions to the digital design phase. They use industry-standard software to create high-resolution digital versions of their designs. This phase involves fine-tuning the details, refining the typography, and ensuring that the design is scalable across various mediums.

The next step in the process is feedback and iteration. The design team presents their digital designs to key stakeholders within the company, including marketing executives and brand managers. This feedback loop allows for constructive criticism and ensures that the final design aligns with Coca-Cola’s overall marketing strategy.

After incorporating the feedback, the design team moves on to the finalization phase. They prepare the design files for production, ensuring that they are print-ready and meet all technical specifications. This phase requires attention to detail and precision to ensure that the final design is flawless.

Once the design files are ready, they are sent to production. This could involve printing the design on various marketing materials such as billboards, packaging, or digital assets for online campaigns. The design team works closely with production teams to ensure that the final product matches their vision and meets the highest quality standards.

Finally, the design team evaluates the success of their design. They analyze consumer feedback, sales data, and brand perception to determine the impact of their graphic design on Coca-Cola’s overall marketing efforts. This evaluation helps them understand what worked well and what can be improved in future design iterations.

In conclusion, the graphic design process behind Coca-Cola is a meticulous and collaborative journey. From research and ideation to digital design and production, the design team works tirelessly to create a visual identity that resonates with consumers and represents the essence of the brand. Through their dedication and creativity, Coca-Cola’s graphic design continues to captivate audiences worldwide, solidifying its position as an iconic brand.

Exploring the Impact of Coca-Cola’s Graphic Design on Consumer Perception: A Case Study

Coca-Cola is one of the most recognizable brands in the world, and its success can be attributed in part to its iconic graphic design. In this case study, we will explore the impact of Coca-Cola’s graphic design on consumer perception and delve into the process behind creating their visually appealing designs.

The first step in the graphic design process for Coca-Cola is research. The design team conducts extensive market research to understand the target audience and their preferences. They analyze consumer trends, competitor designs, and gather insights to inform their creative decisions. This research helps them identify the key elements that resonate with consumers and ensures that their designs are relevant and appealing.

Once the research is complete, the design team moves on to the concept development phase. They brainstorm ideas and sketch out different design concepts. This is a collaborative process that involves input from various team members, including designers, marketers, and brand strategists. The goal is to create designs that capture the essence of the Coca-Cola brand and evoke positive emotions in consumers.

After the initial concepts are developed, the design team begins the refinement process. They take the best ideas and start working on the details, experimenting with different color palettes, typography, and imagery. This stage is crucial as it allows the team to fine-tune the designs and ensure that they align with Coca-Cola’s brand guidelines. The team pays close attention to every element, making sure that the designs are visually appealing and consistent with the brand’s identity.

Once the designs are finalized, they go through a rigorous testing phase. Coca-Cola conducts focus groups and gathers feedback from consumers to evaluate the impact of the designs. This feedback helps the design team make any necessary adjustments and ensures that the final designs resonate with the target audience. It is important for Coca-Cola to continuously test and refine their designs to stay relevant in a constantly evolving market.

The final step in the graphic design process is implementation. The approved designs are applied across various touchpoints, including packaging, advertising, and digital platforms. Coca-Cola’s design team works closely with production teams to ensure that the designs are executed flawlessly. This attention to detail is crucial as it helps maintain consistency and reinforces the brand’s visual identity.

The impact of Coca-Cola’s graphic design on consumer perception cannot be overstated. The brand’s designs evoke a sense of nostalgia and happiness, which resonates with consumers on an emotional level. The use of vibrant red and white colors, the iconic Coca-Cola logo, and the classic typography all contribute to the brand’s visual appeal. These design elements have become synonymous with Coca-Cola and have helped establish it as a global leader in the beverage industry.

In conclusion, Coca-Cola’s graphic design process is a carefully crafted journey that starts with extensive research and ends with the implementation of visually appealing designs. The brand’s designs have a significant impact on consumer perception, evoking positive emotions and creating a strong connection with the target audience. By continuously refining and testing their designs, Coca-Cola ensures that they stay relevant and maintain their position as one of the most recognizable brands in the world.

Case Study: Lessons Learned from Coca-Cola’s Graphic Design Approach

Coca-Cola is one of the most recognizable brands in the world, and its success can be attributed in part to its iconic graphic design. The company’s logo, packaging, and advertising materials have become synonymous with refreshment and enjoyment. In this case study, we will take a closer look at the graphic design process behind Coca-Cola and the lessons we can learn from their approach.

One of the key lessons we can learn from Coca-Cola’s graphic design approach is the importance of consistency. The company has maintained a consistent visual identity throughout its history, with its red and white color scheme and distinctive script logo. This consistency has helped to build brand recognition and establish Coca-Cola as a trusted and familiar presence in the marketplace.

Another lesson we can learn from Coca-Cola’s graphic design approach is the power of simplicity. The company’s logo and packaging designs are clean, uncluttered, and easy to understand. This simplicity allows the brand to communicate its message quickly and effectively, making it more likely to resonate with consumers.

Coca-Cola also understands the importance of staying relevant and evolving with the times. While the company’s logo and color scheme have remained largely unchanged, it has adapted its packaging and advertising materials to reflect changing consumer preferences and trends. For example, Coca-Cola has introduced limited edition packaging designs and collaborated with artists and designers to create unique and eye-catching visuals.

In addition to consistency, simplicity, and relevance, Coca-Cola’s graphic design approach also emphasizes the importance of storytelling. The company’s advertising campaigns often tell a story or evoke a feeling, creating an emotional connection with consumers. This storytelling approach helps to differentiate Coca-Cola from its competitors and build a strong brand identity.

The graphic design process behind Coca-Cola involves a collaborative approach. The company works closely with designers, artists, and advertising agencies to develop its visual identity and create compelling designs. This collaborative approach allows Coca-Cola to tap into the expertise and creativity of others, resulting in fresh and innovative designs.

Coca-Cola also invests in research and testing to ensure that its graphic designs are effective. The company conducts market research and consumer testing to gather feedback and make informed decisions about its designs. This commitment to research and testing helps Coca-Cola to create designs that resonate with its target audience and drive sales.

Overall, the graphic design process behind Coca-Cola is a testament to the power of consistency, simplicity, relevance, storytelling, collaboration, and research. By following these principles, Coca-Cola has been able to create a strong and recognizable visual identity that has stood the test of time.

In conclusion, the graphic design process behind Coca-Cola offers valuable lessons for designers and marketers alike. By prioritizing consistency, simplicity, relevance, storytelling, collaboration, and research, companies can create compelling designs that resonate with consumers and build a strong brand identity. Coca-Cola’s success is a testament to the power of effective graphic design and the impact it can have on a brand’s success.In conclusion, the case study on the graphic design process behind Coca-Cola highlights the meticulous and strategic approach taken by the company in creating visually appealing and iconic designs. The study emphasizes the importance of understanding the brand’s values, target audience, and market trends to develop effective graphic designs. Coca-Cola’s consistent use of key elements such as the logo, color palette, and typography has contributed to its strong brand recognition and success in the market. Overall, the case study showcases the significance of a well-executed graphic design process in building a successful and recognizable brand identity.

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20 Brilliant Design Case Studies That Neatly Present Brand Identity Concepts

• Articles & Inspiration
• 13 November 2017

21 Comments

Developing a brand identity involves more than just making a logo design. Research into the company’s values is necessary to collect inspiration from which to draw ideas. Concept sketches are then developed into a visual identity that represents the brand, which consists of not just the logomark, but also a complementary colour scheme and typography that provide consistency across the entire brand image. Rather than presenting just the final logo graphic in their portfolios, the designers featured in today’s showcase have produced thorough case studies that completely breakdown their brand designs. See how they neatly present the concept alongside stationery mockups and examples of real life usage.

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interastar by Necon

BEUNIT by Ollestudio

Validbox by Motyf Studio

Fortune Step by Sheen Young

BKK Logos by Hidden Characters

Worken Identity by Paola Flores

4Decision by Joy Intermedia

Costella Empreendimentos by Estudio Alice

Wyre Branding by Ramotion

Volusion Brand Identity by Ramotion

Veranda by Marka Network

Annecy by Grapheine

Gaia by Marka Network

Neostalgia by Marka Network

Jalan Surabaya Antique Market

Charly Gusto by Mubien Studio

Palm House by The Seventh Art

Aracely Melendrez Arquitecto by Roberto Melendrez

Extrajet by Alphabet

Origami by Mohammed Mirza

Semet Identity by Mohd Almousa

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that’s all cool am,azing design process and very talented designer i’ve ever seen.. I hope you to upload tutorial on Youtube about logo process design and brainstorming idea for logo project ? ,. Hope you answer… Thanks :)

Thanks for your feedback/request!

Amazing cases.. Thanks for sharing!!

Glad you liked the examples. Thanks Eduardo

Such amazing talent! Thank you for sharing Chris : )

Thanks for your comment Leandi

They all look fantastic!

Glad you liked the post

Wow! Nice work! I really like it! Keep it up :)

Thank you tauhedul

This goes to show the amount of thought and dedication that is put into designing logos. They’re not just logos but rather the birthchild of a creator.

I like that concept

Amazing, thanks for sharing! I always in a search for something new for my site and sites of my clients

Thanks for your comment Betty

Great examples Chris. The first one, Interastar, reminds me of the E-trade logo.

Glad you liked the examples Michael!

This is one fine article worth bookmarking as a brand design resource. Great designs with fantastic color schemes and top class typography. Thanks a lot for sharing :)

Glad you like the article Davo!

ThanQ for presenting these examples, they helped allot

Ohhh MG you are amazing !! Wonderful, fantastic and beautiful works. Where you studied? Im from Puerto Rico and I did my Master Degree in Pratt institute, my favorite designs are Corporate Identity but a long time I dont work, I really like a lot your Corporate Identity works, my works are junk next to yours. I wich to meet you and see your other works. Continue like that, you’re going to get far away. GOD BLESS YOU.

that is Awesome…! a true brand identity is such like that. This makes your costumes really amazed at your creativity. By the way, who is the mighty designer behind all this,. thanks

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+50 Screens · Free Case Study Template + App

A good case study is essential for getting a job in any graphic design discipline. It is a document that reflects all the design decisions that have been made and helps other designers evaluate another designer's problem-solving ability.

Learning by doing.

Introduction

Take your  case studies to the next level . There is no better way to learn, than  learning from real case studies   conducted by professionals .

The following template is part of a real Case Study done for the company Ianua, a project developed in 8 months.

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Formitize Case Study: Strike Point Graphic Design and Printing

Strike Point Graphic Design and Printing: https://www.strikepoint.com.au/

Facebook: https://www.facebook.com/StrikepointGDPrint/

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