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The World Is Becoming A Global Village (Essay Sample) 2023

The world is becoming a global village.

Globalizations in the world have taken roots over the years leading to connection of different countries and different nationalities across. Internet, media, international business and embassies are one of the leading factors that influence globalization. It has been severally said that today the world has become a village in which there are no boundaries to trade and communication between countries or people in different countries. As a result it has led to several merits and demerits in different countries. All in all globalization has made positive impact than the drawback of the same. It has led to employment, exchange of culture, interconnection of large business and enterprises. This essay seeks to describe how the world is becoming a global village as well as the merits that that come with it.

Across the entire world people have reached and transcended in the neighborhood although they are of different countries or places, they are involved in a network stretching in communities across cities, religion, countries, government and across the oceans. The ease of telecommunication has seen people networking especially on social media and exchanges their culture, create new friendship, it has increased the density of interconnection within the existing social cluster. Through this globalizations and internet it has eases the process of sociology to an extend that through social media people can comment on people’s post as well as sharing the same post to their friends who are on social media. Social media has also created a platform where individual can access employment in different countries of which in the past people were unable to get jobs due to their geographical location. As a result it has made life better and the world has become a wonderful place one can live in. Due to this interconnection people have learn new cultures and some have been able to build and maintain good relationships since they exchange ideas, opinions, posts, video’s through this channels.

Globalization has made positive impact on larger business or companies Multinational companies have been able to sell products manufactured by them, as well as creating marketing agencies in different countries. For instance Mcdonald’s company due to its progress in the business industries it has been able to open branches across the street and across the globe. People have now the opportunity to make investments in neighboring countries and across the ocean. This creates job opportunity and eliminates poverty and has riley helped in fighting low social economy in people. Due to the policy of free trade people now have opted to export and import goods to which it creates profit to the company as well as revenue to the government for example business in Asia and large companies have been able to create their profit through foreign exchange. All this positive achievements due to globalization make it seem to be a global village. Political wise, countries have been able to withstand challenges facing them and this has led to governments learning how developed countries do as a result it has led to good relationships between governments of different states. Although globalization due to technology has made a positive impact but it has made drawbacks because some companies end up leaving their countries and be established where there is cheap labor. This creates a gap and unemployment comes in.

In conclusion. The world is now a global place and people have seen it improve through exchange culture; learn different diversity of cultures through social media platform. business have become large and profit has been realized since the world is a global place, improvement in trade exchange since the introduction of free trade among countries, creation of employments and creating no boundary for people hence they can meet and interact. Technology is the cause of globalization and the reason for the world to be a global village.

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Essay on Global Village

Students are often asked to write an essay on Global Village in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Global Village

Introduction.

The term “Global Village” refers to the world being closely connected like a small village due to advancements in technology and communication.

Technology’s Role

Technology plays a big role in making the world a Global Village. Internet, smartphones, and social media have brought people closer.

This concept has many benefits. It allows the sharing of ideas, culture, and values globally, promoting understanding and cooperation.

However, it also poses challenges. Cultural intrusion, loss of privacy, and cyber threats are some issues.

250 Words Essay on Global Village

The concept of global village.

The term “Global Village” was first coined by Marshall McLuhan, a Canadian philosopher, who envisaged the world shrunk into a village by the electric technology. The concept refers to the intertwining of economies, cultures, and knowledge, facilitated by the advancements in communication and transportation technologies.

Implications of Global Village

The emergence of the Global Village has profound implications. Economically, it has led to the globalization of markets, where businesses transcend national boundaries, fostering economic interdependence. Culturally, it has resulted in the exchange and integration of diverse cultures, leading to a global culture. However, this cultural convergence often leads to the erosion of local cultures.

Technology and the Global Village

Technology plays a pivotal role in shaping the Global Village. The advent of the internet, social media, and digital communication platforms have accelerated the process of globalization, enabling real-time interaction, collaboration, and exchange of information across the globe.

Challenges and Opportunities

While the Global Village presents numerous opportunities, it also poses significant challenges. The increased interconnectivity exposes economies to global economic fluctuations. Moreover, the digital divide between developed and developing nations exacerbates inequalities. On the flip side, the Global Village fosters global citizenship, promoting a sense of shared responsibility towards global issues such as climate change, poverty, and social justice.

In conclusion, the Global Village represents a world where borders are blurred, and cultures, economies, and knowledge are interconnected. While it brings challenges, it also offers immense opportunities for global collaboration and understanding.

500 Words Essay on Global Village

The concept of a global village, the role of technology.

The advent of technology has played a significant role in shrinking the world into a global village. Information and Communication Technology (ICT) has revolutionized the way we communicate, enabling immediate interaction regardless of geographical boundaries. The internet, in particular, has been instrumental in this transformation. It has fostered a new form of social interaction through social media platforms, allowing for real-time communication and creating a sense of a shared global community.

Globalization and Cultural Exchange

Globalization, another driving force behind the global village, has facilitated the exchange of ideas and cultures. It has led to the emergence of a global culture, where cultural boundaries are becoming increasingly blurred. This cultural exchange has been further amplified by the rise of global media, which broadcasts diverse cultural expressions to a worldwide audience. This phenomenon has resulted in a greater understanding and appreciation of different cultures, fostering a sense of global unity.

Economic Implications

Challenges and criticisms.

Despite the many benefits, the concept of a global village is not without its criticisms and challenges. The digital divide, the gap between those who have access to technology and those who do not, threatens to exacerbate social inequalities. Additionally, the homogenization of cultures may lead to the loss of cultural diversity, as dominant cultures overshadow local traditions.

Moreover, the global village concept is often criticized for promoting a utopian view of global unity, while overlooking the persisting divisions and conflicts in the world. It is argued that the global village is more of an ideal than a reality, as disparities in wealth, power, and access to resources continue to exist.

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Social Sciences


The individually unique music is now a raucous cacophony. The individually savory flavors are a muddled sludge. All the countries in the world are united under one government and one religion. Communists follow the same rules as those previously under a democracy. Muslims and Christians live by the same religious standards. How would we deal with that? In light of rapidly accelerating globalization and expansion of technology, it becomes relevant to discuss the implications of a potential overarching culture with respect to the potential clashing of cultures.

The late Marshall McLuhan, a media and communication theorist, coined the term “global village” in 1964 to describe the phenomenon of the world’s culture shrinking and expanding at the same time due to pervasive technological advances that allow for instantaneous sharing of culture (Johnson 192). The assertion that it is possible for all the cultures of the world to become one global village is controversial, though. On one hand,people believe that if it continues, cultural globalization will lead to a dazzling marketplace where countries of all economic opportunities are represented and where more fortunate countries come to the aid of less fortunate ones with humanitarian efforts.

On the other hand, people are afraid that the evolution of a global village will raise conflicts between cultures, cause a fragmentation of culture, or lead to cultural domination by more developed countries and possibly create hybrid cultures (Johnson 191-96). Assuming Marshall McLuhan’s analogy of the world as a global village is an accurate prediction of the effect of cultural globalization, what consequences and benefits will emerge from this compression of culture? This essay will consider the implications of conflicting arguments addressing this question. Understanding what these changes will mean for each existing culture individually, and being careful to consider all sides of the discussion with equal relevance is essential to forming a universal understanding of what globalization means. If we cannot agree on the implications of these cultural shifts, perhaps we cannot identify ourselves as members of a global village after all.

The issue of cultural identity is certainly not a new one. When McLuhan presented his idea of a “global village” however, his concept raised several distinct social problems. As June Johnson, author of Global Issues, Local Arguments, states, “The idea of the world’s cultures drawn together in a global village raises questions about equal representation, reciprocal sharing, enriched diversity, and mutual understanding” (192). More than ever, examples of cultural globalization can be seen in our everyday lives. The Internet has exploded with a boom in technology, providing individuals from all over the world the opportunity to communicate instantly with each other. Instant messenger, Facebook, Myspace and various online forums are examples of this instant communication. In order to examine these complex problems, we must carefully consider examples of each of the potential outcomes Johnson refers to.

A main concern held by those wary of the effects of cultural globalization is that American media and culture have a negative impact on other cultures around the world. In other words, countries with more economic influence will eventually control the cultural standards by which the rest of the world will have to live. John Harris, a British journalist and author, describes an American rock performance in Brazil and how AOL had sponsored the event: “Rock in Rio was sponsored by AOL…Lest anyone fear that AOL’s arrival represented any kind of online imperialism, their logo had been sprayed in the heartwarmingly Brazilian color scheme of green and yellow” (237). Harris goes on to describe how American media giants are taking advantage of globalization to self promote while homogenizing musical diversity.

America is blamed mostly for its alleged imposition of culture and mass media; however, other developed countries in China and Europe are also at fault as they reinforce American Culture globally. A primary example used to fortify this assertion is MTV and Hollywood, both pervasive American media networks that extend their influences far outside of American borders, as Johnson notes, “In 2004 MTV calculated that around ‘eighty percent of its viewership is now outside the United States’” (192). MTV claims to adapt its programming accordingly to each country and to attempt to spread a mix of ethnic programming from country to country. These MTV branches include MTV France, Italy, Spain, Japan, Brazil, Latin America, Korea, India and Canada. If these networks accurately depict the cultures of each host country, then MTV has caught on to the globalization trend. (1) If it is consciously endorsing a global diffusion of diverse music media, then it is a huge player in the technological expansion of cultural boundaries. The problem with this permeation of the music market globally, however, is that the economic power of MTV as an American company supercedes the alleged diffusion of cultures that it claims to inspire.

Related to the idea of cultural domination is perhaps a more essential issue. As this shift towards cultural sharing and overlapping ensues, how does globalization affect cultural diversity? Critics and activists adamantly argue this point. Johnson presents a summary of their argument when she writes, “Some assert that cultural contact is creating uniformity, standardization, homogenization—a global monoculture that is sterile, dull, and artificial” (193). A prime example of this frustration is the proliferation of American fast food restaurant chains in foreign countries. The excitement of visiting another country is easily soured upon stepping out of the airplane only to see American fast food chain restaurants. McDonalds, Burger King, Pizza Hut and KFC taint the cities of even former Eastern block countries such as Hungary.

A more serious implication of this permeation of cultural standards is addressed by anthropologists and linguists, who argue that “…language is bound to culture and that culture is connected to the deep values and structures that hold societies together” (Johnson 194). The potential loss of less spoken languages is a serious concern. An online language database “Languages of the World” dedicates itself to promoting awareness and understanding about languages, offering self language competence assessments and lists of languages that are considered endangered. According to the website, “The world faces enormous challenges in maintaining language diversity. Of the more than 6,912 languages, half may be in danger of disappearing in the next several decades” (Endangered Languages). Losing these languages poses serious cultural risks because we lose aspects of the smaller cultures that are now unable to articulate their beliefs and knowledge as a result of the extinction of their language. With this loss, not only does our world become more mundane, but we also run the more serious risk of losing some cultures forever. This is certainly worth considering in our discussion of cultural boundaries.

In contrast, however, other stakeholders in the discussion including “…proponents of free trade, corporate leaders, some cultural analysts, and many citizens around the world applaud the opportunity and cross fertilization engendered by globalization’s stepped-up cultural contact and sharing” (Johnson 194). They have even gone so far as to state that the world has “become a richly stocked ‘bazaar,’ not a monoculture” (Johnson 194). They view globalization and cultural sharing as a benefit because it potentially allows all citizens of the world to enjoy the aspects of each others’ cultures. One culture does not need to be drastically changed for the worse in order to enjoy the rich diversity of another. Philippe Legrain, the chief economist of Britain and a former advisor in the World Trade Organization, is adamant that globalization is a positive cultural trend. He states, “The beauty of globalization is that it can free people from the tyranny of geography…. That we are increasingly free to choose our cultural experiences enriches our lives immeasurably” (210).

These people also address the phenomenon of Westernization, or expansion of products and customs from western developed countries, as not necessarily an imposition of culture, but an opportunity for less developed countries to incorporate their own culture with Western culture. They justify this assertion by pointing to the fact that the United States is composed of a melting pot of cultures to begin with. Our population is comprised of immigrants from Europe and other developing countries whose beliefs have been “integrated” into our culture as a whole. According to Johnson, “Using words like integration and cultural fusion, these analysts claim that the mixing of cultures is inevitable, healthy, and enriching” (195). To these people, globalization is not an evil change being thrust upon society. It is a natural evolution and progression of how people interact with each other given advanced capabilities to communicate.

With enhanced communication, though, comes the inevitable realization that some nations are less financially capable of supporting their citizens than others. The harsh realities of poverty, starvation, disease and civil war are now made more evident to those who live in privileged countries. It would make sense, therefore, if individuals used the excuse to not help less fortunate people in the world because they were not aware of their suffering, they could no longer ignore the pain that exists outside their comfort zones. It frightens people to come to terms with suffering in the world. It also raises the question of exactly how much the suffering of other countries and the failing of their governments becomes our responsibility as an affluent nation. Approximately 12% of Americans are living in poverty, defined by the 2006 census as living below the poverty line of $20,614 for a family of four (Census). Shouldn’t the United States solve its own economic and socioeconomic problems before rushing off on a crusade to save all African children from hunger? These considerations need to be made and some sort of system established to ensure that countries that are economically able help to improve the standard of life in developing countries while maintaining prosperity for their own people.

With increased responsibility to support impoverished countries comes the consideration that perhaps an enhanced system of interconnectedness between countries will lead to global cooperation and peace. The United Nations Educational, Scientific, and Cultural Organization (UNESCO) “…supports the idea that protecting cultural rights and diversity has the potential to promote peaceful international relations” (Johnson 195). This assertion does not specify, however, that supporting cultural identity in specific response to globalization will lead to peaceful relations between countries.

It seems obvious that if all countries felt secure in the protection of their cultural beliefs in the world, we would live peacefully. It is naïve considering the current state of political foreign relations to imagine that as a world we could achieve a peaceful coexistence. It is idealistic to imagine a situation where cultures can meld together without losing their individuality while remaining peaceful about the compression of global culture. More likely a clashing of cultural ideals and values would ensue. Certain analysts have approached this conclusion: “…increased cultural contact frequently does not foster peace; instead it engenders resentment and antipathy” (Johnson 195). An example of this antipathy can easily be seen while examining world religions. In the Middle East, wars have been raging for centuries over religious ideologies.

Meredith Small, a cultural anthropologist and author of Our Babies, Ourselves: How Biology and Culture Shape the Way We Parent, presents a more tangible example. She describes how cultural clashes emerge when studying parenting styles. She writes about a specific study involving Lebanese and Australian mothers whose cultures led them to parent in very different ways, and as a result feel resentful toward the mothers of the other culture. Small goes on to say, “In this and other studies of mothers-out-of-their-primary culture, it is not socioeconomic status or religion, or parental education that makes for a clash; it is ethnicity” (68). Since children play a significant role in all world cultures, it makes sense that each culture would have very different expectations and customs surrounding parenting. This small slice of cultural practice is representative of many other engrained cultural differences around the globe. Perhaps if existing cultures were not already set up to contradict each other, a peaceful threshold could be reached.

How can we process this vast field of information about “equal representation, reciprocal sharing, enriched diversity and mutual understanding” in a globally useful way? Whether the world is shrinking, expanding, or remaining the same metaphorical size, it is clear that how we communicate across physical and cultural boundaries is changing at an accelerated rate.

With these changes comes a responsibility, as humans, to consider the implications of our shifting realities. Without an objective and inclusive analysis of these issues, we will be unprepared for the rollercoaster of cultural mayhem that could inevitably ensue. If we are in fact becoming a global village, will we be able to reach some sort of consensus about how these issues should be addressed in order to benefit all members of our village equally? If we cannot determine respectful cultural boundaries in the simplest manner with regards to language, economy, and basic means of survival, it is presumptuous to assume that we can identify as a global village at all.

"Endangered Languages." Languages of the World. 29 Nov. 2007.

Harris, John. “The Bland Played On.” Johnson 237-39. Johnson, June. Global Issues, Local Arguments. New York: Pearson Education Inc, 2007.

Legrain, Phillipe. “In Defense of Globalization: Why Cultural Exchange Is Still an Overwhelming Force for Good Globalization.” Johnson 209-14.

"Poverty Threshold." US Census Bureau. 2006. 6 Dec. 2007.

Small, Meredith F. Our Babies, Ourselves: How Biology and Culture Shape the Way We Parent. New York: Anchor Books, 1998.

  

Dixon, V. K. (2009). "Understanding the Implications of a Global Village." , (11). Retrieved from

Dixon, Violet K. "Understanding the Implications of a Global Village." 1.11 (2009). < >

Dixon, Violet K. 2009. Understanding the Implications of a Global Village. 1 (11),

DIXON, V. K. 2009. Understanding the Implications of a Global Village. [Online], 1. Available:

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The ‘Global Village’

The concept of the ‘global village’ was first introduced by Marshall McLuhan in his book ‘Understanding Media: the extensions of man (1964)’ . McLuhan argued that new media technologies, such as television and the internet, were collapsing time and space, creating a more interconnected world that he referred to as the global village.

According to McLuhan, the global village was characterized by a sense of connectedness and interdependence, as people around the world were increasingly able to communicate and interact with one another in real-time. He believed that this was a revolutionary development that had important implications for human consciousness and culture .

global village essay examples

One of the key features of the global village was the way in which it transcended traditional boundaries of space and time . McLuhan argued that new media technologies had the ability to ‘annihilate distance’, making it possible for people to communicate and exchange information across vast distances in real-time. This had important implications for international relations, as it made it possible for people from different cultures and backgrounds to communicate and interact with one another in ways that were previously impossible.

Another important feature of the global village was the way in which it created a sense of global consciousness . McLuhan argued that new media technologies were creating a shared understanding of the world , as people from different cultures and backgrounds were exposed to the same information and ideas. This had important implications for the way in which people viewed themselves and their place in the world, as it encouraged a sense of global community and interdependence.

Overall, the concept of the global village has had a profound impact on the way in which we understand the role of media and technology in shaping human consciousness and culture . It has encouraged us to think critically about the ways in which new media technologies are transforming our world, and to consider the implications of these changes for our lives and communities. McLuhan’s ideas about the global village continue to be relevant today, as we navigate a rapidly changing world that is increasingly interconnected and interdependent.

‘The Medium is the Message’

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Mass Media and the Global Village

November 17, 2016 | yalepress | Current Affairs , Technology

It’s University Press Week and the theme this year is communities. As part of the annual blog tour , we’re taking a look at mass media and its effect on communities and the global village as a whole.

Carlo Ratti & Matthew Claudel—

A new form of communication exploded into the early twentieth century, wildly skewing the nature of human connectivity with a sudden force: mass media. The way humans have always related—face-to-face dialogue between neighbors and friends—was expanded by orders of magnitude. With this amplification, elements of the village, whether social or functional, took on new reactive properties, and the world shrank dramatically. Marshall McLuhan, one of the fathers of social media theory, described the universal connective paradigm as a global village: an entire planet of people living as neighbors, suddenly given the tools to speak, or shout, around the world. Humanity was connected from any and every location.

Yet in McLuhan’s time the idea of the global village accounted only for unidirectional mass media like radio and television. Information streamed outward, from privileged content-creators to distributors to passive consumers. Universal communication functioned more as a megaphone than as a telephone, amplifying inherent tensions in society rather than promoting cohesion. McLuhan readily acknowledged that “the more you create village conditions,” the more you generate “discontinuity and division and diversity. The Global Village absolutely insures maximal disagreement on all points. It never occurred to me that uniformity and tranquility were properties of the Global Village. It has more spite and envy. The spaces and times are pulled out from between people. A world in which people encounter each other in depth all the time. The tribal-global village is far more divisive—full of fighting—than any nationalism ever was. Village is fission, not fusion, in depth all the time.” Unidirectional mass media brought a clash of polemics on the global scale.

In the 1980s, soon after McLuhan died, a new connective infrastructure arose that would cause even more sweeping and dramatic changes. The bidirectional connective interface of the Internet became a jumble of top-down and bottom-up energy. More than could ever have been possible through television or radio, people began to share ideas, thoughts, work, obsessions, and intimacies to the widest extent of the network. The choke points of media providers were opened (though not obliterated), and content was democratized to a certain extent. Media became dialogue rather than monologue, and it was at this moment that humanity began coming together as a real village, with shared culture, ideas, and discussion.

People were unified by a pervasive “space of flows.” “There is a new spatial form characteristic of social practices that dominate and shape the network society: the space of flows,” wrote Manuel Castells, the sociologist who coined the term. “The space of flows is the material organization of time-sharing social practices that work through flows. By flows I understand purposeful, repetitive, programmable sequences of exchange and interaction between physically disjointed positions held by social actors.” That is, physical space can no longer be considered absolute. It cannot be divorced from its digital dimension.

Neither could this new system be neutral. The space of flows refers to a merger of virtual networks and material space—one in which digital and physical configurations actively influence one another. But how? What effect would the space of flows have on the physical city? In the looming shadow of the ubiquitous Internet, would the specificity of place have any significance?

A prevailing opinion at this crucial moment in human’s cultural history was that distance would die. Physicality, it seemed, would lose all relevance as it was subsumed by the connective fabric of the Internet.

The argument held that if information can be instantaneously transferred anywhere, to anyone, then all places are equivalent. If I am connected, why does it matter where I am? “The post-information age will remove the limitations of geography. Digital living will include less and less dependence upon being in a specific place at a specific time, and the transmission of place itself will start to become possible,” wrote the MIT Media Lab founder Nicholas Negroponte. Work is a simple example: why commute to the office when the office will come right to your home?

The Internet was expected to neuter place in every dimension of human habitation, from entertainment to employment. Many of the tools for interaction, commerce, and information management were digitized and dematerialized. They became efficient, accessible, and—most significantly—aspatial. The economist Frances Cairncross followed this trend to its logical conclusion with an overt hypothesis that she called the “death of distance.” The Internet would usher in a “communications future . . . in which distance is irrelevant.”

These are resounding predictions, but history (so far) has proven them wrong. Over the past two decades, cities have grown as never before. Urban space has flourished across the globe as humanity rushes headlong into an urban era. Some calculations suggest that the urban population is increasing by a quarter million per day , amounting to a new London every month. The year 2008 was a decisive turning point—when more than half of humanity lived in cities—and growth has only accelerated since. Statistics from the World Health Organization suggest that 75 percent of humans might be city dwellers by 2050, and in China alone, the urban population has risen by more than 500 million during the thirty years since economic liberalization—the equivalent of the populations of the United States plus three Britains. Even by conservative estimates, this constitutes the biggest and fastest shift of humanity that the planet has ever seen. More than ever, cities are human magnets.

Why? It seems that in the collective frenzy of the network, the death-of-distance theorists forgot something crucial to human experience: the importance of physical interaction between people and with the environment. E-topia , written in 1999 by the architect and academic William Mitchell, was somewhat of a repent. Mitchell, head of the MIT Media Lab’s Smart Cities group, illustrated his point with a humorous vignette about a man living at and running a business from the top of a mountain. The man was no less efficient for working at one of the most remote places on earth, but Mitchell concluded, Who could bear to work in that way? This insight is intuitively clear, but it can also be corroborated empirically. Researchers at the Senseable City Lab analyzed telecommunication data and meetings and found that people who communicate digitally also tend to meet in person. People fundamentally want to be with other people, they want to be in a beautiful place, they want to be at the center of it all: people want to live in cities.

“Traditional urban patterns cannot coexist with cyberspace. But long live the new, network-mediated metropolis of the digital era.” Today’s reality is a powerful collision of physical and digital that augments both—a triumph of atoms and bits. “To pursue this agenda effectively, we must extend the definitions of architecture and urban design to encompass virtual places as well as physical ones, software as well as hardware.” Rather than the network subsuming and replacing space, the two are becoming increasingly enmeshed.

In short, the digital revolution did not kill urban spaces—far from it—but neither did it leave them unaffected. The introduction of the Internet, the space of flows, the connective tissue that theorists from Cairncross to Negroponte expected to kill physical proximity, has indeed had a profound impact on cities. Instead of flows replacing spaces and bits replacing atoms, cities are now a hybrid space at the intersection of the two. Physical and virtual are fused through a productive collision, where both propinquity and connectivity play an important role.

The new domain of digitally integrated urban space has come to be known as the smart city. Ubiquitous technology is suffusing every dimension of urban space, transforming it into a computer for living in (paraphrasing Le Corbusier, the early twentieth-century Swiss architect who crystallized the spirit of his time with his iconic concept of machines for living in). The new city is a fundamentally different space—one where digital systems have a very real impact on how we experience, navigate and socialize.

All of this has repercussions in digital space: almost every contemporary action and interaction creates data. Broadband fiber-optic and wireless telecommunications grids are supporting mobile phones, smartphones, and tablets that are increasingly affordable. At the same time, open databases—informal collaborations between citizens and governments—are aggregating and revealing all kinds of information. The resulting profusion of urban big data opens a fertile ground for research, theory, and practice. What could only be inferred from basic surveys or expensive observational studies during the analogue era can now be immediately “sensed” on a tremendous scale. From social science to mathematics to economics, we can now use these data to address deep questions about how humanity lives. Citizens are empowered to think, act, and transform their public space; they are creating a groundswell of urban innovation that is only just rising today. We are witnessing a “reorientation of knowledge and power” in the city as profound as the transformations that the anthropologist Christopher Kelty has described in the virtual world. This is a new era for the global village: an Internet-mediated space of communication and habitation.

From The City of Tomorrow  by Carlo Ratti and Matthew Claudel , published by Yale University Press in 2016. Reproduced by permission.

Carlo Ratti and Matthew Claudel carry out research at the Massachusetts Institute of Technology Senseable City Laboratory, investigating the intersection of technology and the built environment.

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“Global Village or Global City” by Phillip McCann Essay (Critical Writing)

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In the last two decades, development in communication technology has been widely experienced especially in those countries that are rich, developed and has knowledge regarding its enhancement. The global economy that has been brought about by development in communication technology is largely evident in those countries that are greatly civilized and densely populated. Neoliberalism, which is the philosophy for globalization has lead to the development of education system that best meet the needs of these developed countries. Education has been in the center of the economy steering the prospectus in the practical and professional direction with an emphasis on business studies, computer, science, mathematics as well as encouraging the development of entrepreneurial skills. Economic competition has lead to the developed countries switching from input or process principles to performance and results principles, with occasional evaluation and recording of the results to be used in comparing their performance with those of other nations (McCann 168).

Of late there has been an emergence of a western culture that accepts famous soft drinks, fast-food chains and pop music, Hollywood movies as well as novels and other forms of entertainment. This culture tend to pervade in all parts of the world posing danger to home-grown educational and cultural values that are mostly concentrated in third world countries as well as those countries that are developing. Globalization, neoliberal instructive program together with urban enriching ideals emphasized by this culture tend to offer minimum solution to problems experienced by most developing and third world countries. To help these countries in solving their problems, there is need for improvement in terms of material property. There is also need for these countries to be provided with better schools, textbooks and other facilities necessary for them to develop. Globalization has resulted to the emergence of economic and social disparity especially between the north and south. There is no hope for this disparity being corrected in the near future.

This has lead to the cropping up of international movements that are opposed to the culture of globalization. Various demonstrations have been staged in opposition to international capital and its representations. Various grass-root organizations that are opposed to various aspects of worldwide projects have also come up. The World Social Forum is making effort to bring together these organizations to come up with a program aimed at nurturing socioeconomic justice as well as ensuring equal education. This is in resistance to globalization of worldwide resources that is market oriented. This offers hope for the realization of a more impartial future (McCann 169-72)

Every human being who is critical enough would agree with Zygmunt Bauman’s assertion that in-stead of globalization uniting the different countries of the world; it has been seen to benefit the developed countries at the expense of the underdeveloped countries. Wealth has been seen to build up in those developed countries while third world countries continue to languish in poverty. In spite of the argument that over the past thirty years cases of child starvation and child death has been reduced, wide levels of inequality are still evident between the developed and the underdeveloped countries. This disparity widens with time. The perception by the developed countries that education is the key to development has lead to them coming up with education systems that aims at equipping their citizens with knowledge on development. However, they have overlooked the fact that other factors such as health and security also plays role in improving human capability to develop (McCann 176).

Works cited

McCann, Phillip. “Global Village or Global City? The (Urban) Communications Revolution and Education”, Paedagogica Historic 39. 1(2003):168-78.

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Why the World Is a Global Village

By: Author Valerie Forgeard

Posted on Published: December 23, 2021  - Last updated: September 29, 2023

Categories Community , Culture , Society , Technology

We live in a world that is constantly changing.

The way we connect with others has changed and so has the way we view the world. We are now living in a global village.

This means that there are no boundaries when it comes to communication and relationships. We can connect with anyone, anywhere in the world, at any time.

With technology becoming more advanced and social media becoming more popular, the global village is only going to continue to grow.

So what does this mean for our future? And how do we make sure that everyone benefits from this growing community? Read on to find out!

The Rise of Globalism

People are always talking about the world becoming a global village, but no one stops to explain what that even means.

We communicate quickly and across the world without physical borders. Even if you live in the United States, there’s probably someone you know who lives in another country.

As globalism spreads like wildfire, it’s easier than ever for people around the world to trade and exchange.

In the 21st century, more than ever, the world is a global village that’s interconnected.

The Concept of the Global Village

The term Global Village was coined by Marshall McLuhan in the early 1960s. Marshall McLuhan was a Canadian philosopher who studied media theory.

In the 21st century, it refers to the way various media and technologies have accelerated social interaction and cultural change around the world.

Many communicators and educators have adopted it to promote global awareness and understanding among students. The term Global Village is based on the view that the world is interconnected.

The concept of the global village has been adapted and used over the years.

Globalization has been a popular and influential development in recent decades as the pace of the international economy has accelerated and technology has enabled people to communicate across great distances.

Related: What Is the Role of Solidarity in National and Global Community Development .

The global village isn’t only an increase in electronic media, but rather a decrease in the distance that brings people closer together.

Its concept means that our rural villages are no longer separate entities, but interconnected parts of a large community where knowledge, culture, and even languages and lifestyles have merged into one.

The World Has Become a Global Village

The world has become a global village in more ways than one.

If we talk about the technological progress in the world, we can say that the world has become a global village through the World Wide Web revolution.

It’s made it possible to connect people regardless of where their geographical location.

The global village isn’t limited to just one technology but also includes social media.

Social media allows you to connect with other people regardless of their geographical location.

You can use social media platforms to interact with people around the world and discuss various topics, from politics and sports to music and movies.

It won’t be long before we feel that people in other parts of the world are our neighbors.

10 Advantages of the Global Village

1. interconnectedness.

Interconnectedness gives individuals, groups, and almost every nation the opportunity to interact and learn from each other’s experiences, knowledge, and cultures.

It also gives us the opportunity to think differently than ever before.

The possibilities are endless when we can connect with people around the world to find new ideas, new thoughts, and new solutions to problems we’re trying to solve.

Before networking, we’d rely on word of mouth or the few available means of electronic media.

Now we can check everything on the Internet instantly and get new perspectives from anyone anywhere in the world, 24/7.

2. Togetherness

Life is much more beautiful when we share our happiness with others.

When we have a loving partner who supports and cares for us, life is more meaningful and beautiful than ever before.

Removing geographical boundaries also removes language and cultural barriers that hinder communication between people around the world who live in different countries.

People can share information about their skills, hobbies, and other things they’re passionate about so that everyone can learn something new.

After everything that happened in the last century (e.g. World War II, the Cold War, etc.), we’ve realized the importance of togetherness.

Togetherness is the basis for peace and prosperity for all nations around the world. It’s what makes us truly human and distinguishes us from other species we know.

Related: What Can We Do to Make a Peaceful World

3. Job Opportunities

Nowadays, there are many job opportunities for everyone, as many job searches aren’t limited to a specific geographical area.

With the increase of cultural globalization and communication technology in the 21st century, you never have to be left behind in the fight for the best job.

You can simply log into your account on any social media platform or online job search website to see hundreds of potential jobs waiting for your resumes.

Some people even get a job by networking with the right people and not limiting themselves to a specific location or company.

The number of jobs you can get is truly unlimited if you keep your eyes and ears open and look for opportunities in your area.

As of COVID 19, you’ve even more opportunities to work from home. You could live in India and work for a company in the United States or elsewhere in North America.

4. Business Opportunities

The first advantage is that you can do everything from home, which means you can do your work from home.

You can be your own boss and also hire people to work for you from anywhere in the world.

Cultural globalization has also led to the development of newer technologies and products that have changed society for the better.

The World Wide Web is an example of a networked product that’s evolved into something much bigger than its original purpose.

The key to harnessing the power of networking is to find people who’re “connected” to you. These are people who’ve similar goals and ideas as you and who may be able to help you advance your work and your dreams.

By connecting with people around the world, you can build a network of support that will help you achieve your goals faster than if you tried to do it alone.

It also means you can reach more potential clients and business partners.

5. Diversity

When people talk about diversity, they mean differences in many areas of life. It can refer to a person’s gender, race, religion, abilities or even personality.

The concept of diversity is based on the belief that all people have the same value and potential.

In order for each individual to reach their full potential, they must be offered opportunities regardless of race, ethnicity, gender, language preference, or socioeconomic background.

Diversity can also help an organization improve its overall effectiveness by encouraging creativity and innovation through the introduction of new perspectives and ideas.

6. Cultural Awareness

Cultural awareness refers to familiarity with a variety of cultural traditions, practices, attitudes, customs, and beliefs.

Tolerance is an important component of cultural awareness. It’s not always easy to accept different cultures and ways of life that are different from our own.

Learning to tolerate differences promotes understanding and acceptance of other cultures and peoples.

Knowing how to communicate with people from other cultures will make it easier for you to move up the career ladder, especially if you’re seeking a leadership position in a multinational company.

This will give you an advantage over others who don’t have the same skills.

If you’re familiar with other cultures and how they work, you’ll be able to make friends much easier. Having friends from all over the world will make your life more interesting and fun!

7. Shared Knowledge

Shared knowledge is the sum of human knowledge and it shows in our collective intelligence.

It’s the intelligent, organized, and cumulative accumulation of all the knowledge in the world, including facts, concepts, principles, theories, and even heuristics that can be used to solve problems or create opportunities.

Shared knowledge is a basic human need.

We crave companionship and conversation, we want to be informed about the world around us, and in some cases, we need to know that our knowledge is shared by others.

A healthy society depends on it.

8. Progress

New technologies give us the opportunity to progress as individuals and as a society.

On a personal level, we gain time to progress instead of spending our time doing paperwork, for example, because we can now do everything quickly online.

We also know much more about the world and can make more informed decisions.

We’re also evolving on a societal level, as we learn more about communication technology, public health, economics, civil society, and even foreign policy.

The ability to share knowledge helps us move forward as a global society and accelerates the process of solving problems (e.g. global warming).

Our interconnectedness with the world around us opens up new avenues of unlimited possibilities.

It also brings new challenges and opportunities. We’re connected to other people, but also to our environment (the city we live in and its various elements), to information (the Internet, books, newspapers, magazines), to opportunities (networking events), and many other things.

The sheer amount of things and concepts we’re networked with can be overwhelming at times, but it also gives us a huge range of choices.

Plus, you can find an answer to almost any question, just like you found this article, and learn something new from anyone in the world at any time.

In the past, you’d buy newspapers to get the news, and information was limited to a single newsstand, and your mail took months to get from one side of your continent to the other.

10. Global Support

There are times when you don’t want to wait for help, especially if you’re in the middle of a natural disaster and your life is on the line.

Maybe it’s how you can get something done, or you need help as soon as possible.

If your loved ones are on the other side of the world, you can quickly find out what’s going on locally.

For example, the United Nations and mass media publish immediately when an earthquake or other disaster occurs somewhere, and with the Internet, there’s more shared information than ever before.

With instantaneous sharing, you no longer have to wait to get support from the United Nations or an NGO; you can share your concern on social media immediately.

For example, a few years ago, a friend of mine in Thailand needed urgent surgery.

By instantaneous sharing on social media, many of his acquaintances and loved ones donated and he was saved.

Before the electronic communication, he’d’ve had to call everyone individually, which would have taken time and been expensive.

10 Disadvantages of the Global Village

1. isolation.

The world is changing, and faster than anyone could’ve imagined.

This pace has led to a paradox: We’re more connected than ever before, but loneliness has reached epidemic proportions in the developed world.

It’s not because we don’t have friends or family with whom to share important moments in our lives.

Rather, we’ve become slaves to communication technology, which keeps us so busy that we no longer bother to build real relationships with people.

We’re too busy with electronic communication to participate in the everyday interactions that enrich our lives and bring us joy.

And how can you be truly intimate with someone if you’re constantly looking at your phone?

Networking is meant to connect us, not disconnect us from ourselves, our fellow human beings, and most importantly, the moment.

Living in a global village isn’t all fun and games. It also has its drawbacks, one of which is stress.

This stress manifests itself in many ways: work stress, relationship stress, financial stress, and the fear of missing out.

Being truly part of the global village means being connected to the worldwide communication network. This makes it possible to know what’s going on anytime, anywhere. While this kind of awareness can be exciting, it can also cause stress.

When you live in a global village, you’ve almost instantaneous access to information from all over the world.

There’s no way to avoid learning that something is happening somewhere right now if you want to know.

And we all know that one more thing to consume on top of everything else can be too much for even the toughest consumer.

This leads to the constant feeling of “not being good enough” because no matter how hard you try to keep up with your own obligations, there will always be someone who’s making better use of their time or money than you.

Feeling behind can cause you to feel anxious or depressed and lose your self-confidence.

The fear of missing out is also common and causes many people to lose sleep because they’ve to constantly look at their phones to catch up on the latest on social media.

3. Lifestyle

As we become more connected online, we tend to invest more time and money in technology.

As a result, our lifestyle becomes more and more expensive.

Therefore, we sacrifice other areas such as relationships and physical health because they aren’t as “convenient.”

Another disadvantage of technology is that it can distract us.

We’ve become so addicted to social media that we care less about our loved ones.

Nowadays, kids don’t even know how to talk face-to-face because they’re constantly texting and chatting online with their friends.

Technology has made us more interested in the virtual than the real. Interactions are less profound than they used to be and less spontaneous.

It’s become so easy to cancel a meeting with friends via Messenger that many have lost the value of seeing their loved ones face to face, and the same happens when we break up with someone.

Instead of having the courage to have an honest face-to-face conversation that could be important for our personal growth, many people today choose the easy way out, which leads them to make the same mistakes over and over again.

4. Lack of Privacy

Networking has raised some concerns among users who don’t want their personal information to be published on the Internet.

One of the main features of this new hyperconnected environment is the availability of a wealth of data collected about us by various companies and their machines: what we say, who we talk to, where we go, what we buy, how much money we make, what computer games we play.

It’s not that data about our lives wasn’t available before.

There’s a difference between something that’s available and something that’s freely available for anyone to see in real-time.

This difference is important and has consequences. It’s important because access to large amounts of personal data can be abused.

The biggest disadvantage of networking is that it kills the element of surprise and curiosity.

There are no more surprises as if you knew where you were traveling before you started your trip.

You’ve already done in-depth research on the destination of your trip and there are no more surprises.

You know all about your destination, depending on your traveling purposes.

Researching on the Internet has reduced the excitement and it’s no longer fun to travel.

It’s become more of a chore than excitement and fun.

Travel agencies have been replaced by online booking portals and today there are millions of websites offering information about hotels, flights, car rentals, etc.

The Internet has made everything easier and faster, but sometimes it’s also taken the fun out of it.

The element of surprise is gone and you know too much before you start your journey.

Therefore, there’s also the possibility that you don’t like something or you don’t like your journey, which leads to disappointment because you’ve idealized your destination.

We always think that more choice is a good thing. However, it can also be quite overwhelming. This feeling is amplified by social media, where we see peers doing exciting things and having fun.

Too many options make us feel greedy and excessive.

We want more than we need, and we don’t want to give up anything. We ask ourselves, “Why not me?” or “Why can’t I have that too?”.

When we don’t get what we want, we blame others and think they’re greedy for preventing us from getting what we want. We feel that we’re missing out on something in life if we don’t do the same.

7. Misinformation

Information travels at the speed of light. This is both a good and a bad thing.

The ability to communicate instantly with people around the world has many positive effects.

In the 21st century, spreading misinformation becomes as easy as spreading knowledge.

Searching for reliable information in this sea of noise can be daunting. Our daily lives, our work, and even our sense of identity can depend on it.

I’m not talking here about made-up news or information about things that don’t exist, like the legendary monsters that supposedly roam the jungles of Africa.

This is misinformation that’s based on fact but presented in a way that creates a false image or makes people believe something is true when it’s not.

Most of the time, this is done intentionally by those who have a specific goal or don’t adhere to the truth.

For example, in the COVID 19 era, there are so many conspiracy theories about the vaccine that people no longer see the value of scientific research. It also limits good intentions: Because of the spread of misinformation and propaganda, social media has restricted advertising for certain keywords, such as COVID 19 or climate change.

My global community, World Citizen Artists, sometimes runs solidarity campaigns to bring attention to these issues, and we do everything we can to make sure we don’t spread misinformation.

However, because we don’t have as much authority as the well-known mass media, our ads on social media are often rejected because they’re about social issues.

We can’t blame them, because, with over 4.5 billion people on the Internet, they’ve to make general rules and can’t review every post in detail, which is just a result of misinformation.

On the other hand, without today’s networking, we wouldn’t even have our global community.

8. Competitiveness for Job Seekers

One drawback is competitiveness for job seekers, businesses, and individual global citizens.

With over 4.5 billion Internet users, there are too many candidates for every job opening.

There are many reasons why hiring is becoming more complicated.

The global village, as I like to call it, is made up of people with many different backgrounds, cultures, and opinions.

The days of having a job for life are over (also because of robotization).

If you want to be successful in your job today, you’ve to be ready to constantly adapt to new circumstances, new challenges, and new ways of working, and you’ve to have a high level of education.

9. Competitiveness for Companies

Due to globalization, companies must compete with foreign companies in their home market.

For example, a company from North America has to compete with Asian companies and vice versa.

It’s quite possible that customers prefer products of foreign competitors for various reasons (price, quality, etc.). This is the main problem because it can lead to the bankruptcy of a company.

The second problem is a recession. The main cause of recession is overproduction.

Many goods are produced more than demanded.

This leads to a decrease in product prices and profits.

As a result, companies have to lay off workers, which increases the unemployment rate.

To survive in this situation, companies must restructure and find ways to reduce their production costs.

This consequence is also harmful to the environment.

10. Reduction of Awareness

The digital world of the 21st century offers us a wealth of data and a wealth of opportunities, but can we really experience it all?

Digital technology has brought many positive changes, but we run the risk of losing sight of what’s important in all the noise.

When we’re exposed to too many messages at once, our brains can only focus on a limited amount of information – this is called attention span.

To process all this information and decide which parts are important enough to keep in mind, we rely on our cognitive filters – or mental shortlists – to help us decide what’s worth our time and effort.

Our filters function like automatic sieves that prevent certain details from arriving.

The vast amount of information transmitted over electronic media has given us access to more knowledge and learning than we’ve ever experienced before.

But it’s also presented us with a paradoxical problem. For not all information is necessarily relevant or suitable for our needs.

Advantages and Disadvantages of the Global Village

If you’d asked me 20 years ago, I’d have been against certain areas of networking for some of the reasons listed above.

However, in the 21st century, we live in a very different world, and in order to solve global problems, we’ve passed the stage where we can live without them, and many of these problems can only be solved as a global village.

I personally think that, given the global problems we face today, there are more advantages than disadvantages to moving forward as a global village.

As Marshall McLuhan said “There are no passengers on spaceship earth. We are all crew.”

Think “Cultural Globalization”, Understand “Local”

The world is becoming a global village where we’re all connected, from developed to developing countries.

The problem is that many people are still stuck in their local thinking and don’t understand that cultural globalization would help solve many challenges, such as global warming in developed and developing countries.

We need to take the time to understand other cultures and how they think before we make any assumptions about them.

The rule for this is “Think World”, Understand “Local” and that’s exactly what I did and was successful.

I was able to connect with all other developed and developing countries on a deeper level, which opened up many opportunities that I wouldn’t have found if I was still stuck in my local thinking.

By learning about the culture of local people, the history of their country, the strengths and challenges of their nation, I was able to build the global community of World Citizen Artists , which many members refer to as a global village, even though we’re still a small organization – because we’re diverse and global.

Building a global culture is only possible if we understand what “local” means in each country in which we operate, and if we learn to accept cultural differences.

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Free Essay About Global Village

Type of paper: Essay

Topic: Development , Poverty , Countries , Social Issues , Globalization , Policy , Study , World

Words: 2250

Published: 02/28/2020

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Introduction

The meaning behind the term global village- which is often used by politicians, academicians, and business leaders – is often overlooked. It implies the process of becoming global. Like any other aspect in life, global village to has a positive and negative side. There are those who believe that global villageis inevitability, and will bring about equilibrium. Such people feel that global village is a beneficial thing, even as a ‘hip’ cosmopolitan thing. It seen in the context of technology, as something that is cutting-edge and is bringing the world closer. On the other hand, there are those who believe that it is being promoted to maximize the profits of a few, at a cost of many. They fear that these forces of global village will draw the scare resources, both human and capital, away from poor and those in need. Here in this discussion, we will be stressing on the second of the two schools of thoughts. Though won’t overlook the tangible benefits brought about by globalization.

In this analysis, we will examine the impact on poor, both in developed and developing world. Before we delve into details, we need to realize that global village isn’t something that is brought about by teenagers connecting via Internet. In actual, the real drivers of global village are the bit multinational companies who are in search of big profits. Therefore, we need to take into account that the real reason is to reap profits, than the desire to bring the world any closer. Further, let’s talk about whether the “expansion of foreign trade and investment” has any significant impact on the world’s poor population. We do know that the answer is neither a simple yes or no. And there is also a school of thought that believes that global village has a role to play in poverty reduction world-wide. However, this in itself does not prove any causal relationship, as it could be a result of domestic reforms. Also, foreign investment in developing countries has created jobs for the local population. Even though there have been instances of exploitative working conditions, there is no denying the fact that these investments have opened up opportunities. There are also others who believe that global village is a never ending race, and consequently, countries are neglecting expenditure on social programs. But, we cannot ignore the fact that the revenue generated from the jobs created by globalization can go on to support the much needed social programme. There are also those who argue that global village leads to environmental destruction and chronic poverty. I would argue to the contrary that such consequences are more as a result of faulty domestic policy. The messengers of global village might as well help develop good public policy and governance in places they invest. Educating government officials and policy makers would be a good example in corporate social responsibility. In fact, this is one point where people on either side of the debate broadly agree upon. There is a broad consensus around “coordinating transnational companies, multilateral organizations, governments and local aid groups to bring relief to the poor”. This approach of maximizing the benefits and minimizing the negative effects requires an integrative approach of domestic and international policy. All this sounds very easy but is made very difficult by lack of suitable leadership and governance structure. This lack of leadership is further complicated by lack of integration of domestic and international policies, such as, capital control, immigration reforms and research. The problem is that the transnational companies would not be interested in spending their resources towards a creation of such a sustainable approach. Therefore, there is a need to take a step back, and look at the long-term consequences before we rush into globalization. At the micro level, it will be worthwhile to look at the popular perception about the impact of globalization. In one such survey done by Pew Global Attitude Survey, it was found that an economic integration was found to be good for the world. Citing findings from that survey, David Dollar, the Director of Development Policy at the World Bank, argued that global village indeed helps reduce poverty and inequality. I would presume a survey, no matter how credible, would cover all the aspect of this wide topic: enough to just the whole concept of globalization. Like anything else in life, there are bound to be two sets of opinion, therefore, one single survey cannot comprehensively develop an argument. He cites that there has been a significant decrease in the poor population since 1980s. But one cannot ignore the distrust among, particularly among anti-global village activists, who hold the view that global economic integration favors the already wealthy while hurting poorly from the developing countries. In response to these claims, Dollar claims that in his survey “views of global village are distinctly more positive in low-income countries than in rich ones.” He gives an example of sub-Sahara Africa’s 75% households who felt that transnational organization had a positive impact on their country. This much number of patients were only 54% in the case of rich countries. I would not blindly believe this survey as the people from developing countries are likely to be less educated, and hence, less informed about all the implications of globalization. However, it needs to be pointed out that the respondents from the developing country generally blamed their local governments, and not the elements of global village for the negative fallouts. There is, however, not a ground for complacency. The transnational companies may not be fully responsible for the negative impact, but the fact remains that the deficient local governance is as much a part of global village as the companies themselves. Stepping back a bit, and looking at the historical background, one would recollect that, in the 90s, there was much talk of world shrinking and coming together. The conversation and lectures revolved around all the free trade and world travel. I think the idea was still very nascent and attractive to global speakers. Such lectures were particularly attractive if the audiences were from developing countries, as it conveyed a feeling of hope. I would not deny that there wasn’t or isn’t any hope. It is just that one should understand the context, and make note of the limitations. The concept of globalization, coupled with people coming together due to Internet – whether for work or simple communication – opened up a host of possibilities in people’s mind. As would be expected, they were all excited about the prospects, and they are as relevant today as they were then. But, when the reality starts to sets in, we tend to have a balanced outlook; try to analyze pros and cons; and observing changes on the ground. Even though today, we might have come close due to fast communication and work across various time zones; but this easy access to areas across the globe has also lead to protectionism. Protectionism has resulted in bitter dispute; “over trade, environment and immigration.” These changes can be observed in the form of disputes at Doha round of talks and also regarding the climate change. In fact, all those who thought that a connected and interdependent world will bring a fundamental shift in our attitudes towards one another have been proven wrong. Among other things, this proximity has brought has brought out in open, our fears and apprehensions of each other. We all saw an opportunity, and never imagined the threat from globalization. Even the so called liberal leaders have come to the rescue of the poor of their country, whom they believe are to lose from increasing flatter world. There was uproar in Canada when it came to light that a major bank had hired foreign IT workers. In Europe, the right-wing parties see a revival on the apprehension of the relatively poor; those who see immigration as a threat to their opportunities. In France, as a result of these sentiments, the socialists have won the presidency from the right-of-center party. Also, Great Britain is in dispute with east European nations – like Romania and Bulgaria – regarding applying restrictions on their citizen to work in the Great Britain. In this case, while Great Britain is trying to protect is unemployed or underemployed; the east European nations want a better deal for their own. Further in Greece, the immigrants have come under attack from the neo-Nazi, and in a particular election, they gained a few seats purely on anti-immigration agenda. It goes without saying that the local poor of Greece would have aspirations of their own, but the emergence of such parties poses an unprecedented challenge. Domestic politics is being influenced by immigration policies has become more prominent since the evolution of globalization. However, all is not bad, at least as it looks. “A major success in a poverty-reduction goal for the new millennium – halving the proportion of people whose income is less than $1.25 per day – largely went unnoticed.” By combining the most recent data about the household consumption, along with data about the private consumption growth, poverty estimates of the present day were calculated. They concluded that even the poorest part of the world, such as sub-Saharan Africa, are witness a wave of poverty reduction. They credit for this to the widespread economic growth and development brought about by globalization. It should be taken into account that poverty reduction was one of the key elements of Millennium Goal of the United Nations. There are two other achievements that should be noted: “full and productive employment for all and halving the proportion of people who suffer from hunger.” This concept of global village has unexpected implications elsewhere as well, even in healthcare outcomes. As people from all over the world visit Canada, better understanding of the scope and nature of the immigration process will help the medical practitioner in the global village to get better involved in the care of the patients. Also, elaborating on the role of citizen education in this global village, we should take into consideration what happens in our classrooms. We have observed that our classrooms have become a cosmopolitan over the years. Therefore, our scholarly attention should also be directed to the debates about the nature of global village. So, we can never forget the basic of teaching and learning, and also the values that exist in the classroom. They reflect the global movements of history and inspire us to take up the global issues.

Therefore, in conclusion, we must understand that Globalization, like anything else, comes with its negatives and positives. Likewise, we should embrace the positive and mitigate the risk associated with the negatives. Globalization, heralded by the advent of Internet, has brought people and the work closer, and has helped alleviate poverty. But, it has also brought into the front our problems and apprehension. These concerns should be accepted, and resolved via dialog. We should be thankful that we have a governance structure at the world level in place, such as WTO, World Bank, and IMF – to resolve such issues. If the concept of global village has to succeed, we should have an open mind and also voice the concerns of respective poor openly. At the same time, we should be open to accepting others’ concerns and be willing to address them. One thing is sure, in the world of globalization, we are no longer insulated. We cannot just walk away from the table, and not be held accountable. Therefore, let’s embrace the change and come together, cognizant of ours and other’s concerns.

Bardhan, P. (2006, 0331). Does Globalization Help or Hurt the World’s Poor? Retrieved from YaleGlobal Online: http://yaleglobal.yale.edu/content/does-globalization-help-or-hurt-world%E2%80%99s-poor Chandy, L. (2011, 07 05). With Little Notice, Globalization Reduced Poverty. Retrieved from YaleGlobal Online: http://yaleglobal.yale.edu/content/little-notice-globalization-reduced-poverty Dollar, D. (2003, 06 23). The Poor Like Globalization. Retrieved from YaleGlobal Online: http://yaleglobal.yale.edu/content/poor-globalization Gushulak, B. D., Pottie, K., Roberts, J. H., Torres, S., & DesMeules, M. (2011). Migration and health in Canada: health in the global village. Canadian Medical Association Journal, 183(12), E952-E958. Retrieved from http://www.cmaj.ca/content/183/12/E952.abstract Lamberton, D. (2002). Globalization: The Global Village. In D. Lamberton, Managing the Global (pp. 10-32). MacMillan. Retrieved from http://us.macmillan.com/uploadedFiles/PalgraveTrade/Non-Menu_Items/Theorizing_Global_Studies_cha01.pdf McMillan, E. (2001, 08). The Global Impact of Globalization. Retrieved from Fire: http://elements.nb.ca/theme/globalization/emily/emily.htm O'Sullivan, M., & Pashby, K. (2008). Citizenship Education in the Era of Globalization:Canadian Perspectives. Brock Education Journal, 17(1). Retrieved from http://brock.scholarsportal.info/journals/brocked/home/article/view/31 Suroor, H. (2013, 02 18). The global village that is not. Retrieved from The Hindu: http://www.thehindu.com/opinion/lead/the-global-village-that-is-not/article4425370.ece

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  • You are here: Essays

The global village: building a future countryside

5 June 2019 By Merve Bedir and Jason Hilgefort Essays

No longer bucolic backwaters but networked centres for e-commerce, Chinese Taobao Villages are shaping the post-human landscape

Cities have always been shaped by their moving parts: the invention of the lift changed New York City forever, ‘the loop’ of elevated railway tracks still defines central Chicago, while Los Angeles unsentimentally sliced through low-income communities to make way for freeways. Global conurbations are inescapably shaped by these incursions. As an enthusiastic advocate of transport technology, Le Corbusier remarked that the designs of cities no longer had to conform to the meanderings of a donkey, but could follow the straight lines of men. But with streets increasingly used by machines as well as humans, what form might they take?

‘Connecting people, places and things, Taobao is far removed from Le Corbusier’s dream of an idealised future of simple straight lines, yet it is genuinely transformatory’

In China and elsewhere, huge investments in infrastructure are linking formerly detached areas to their urban counterparts. China alone has built 140,000 kilometres of rail lines and 150,000 kilometres of highways in the last 35 years. This is not a recent phenomenon. Rahul Mehrotra studied the swathe of land between Delhi and Calcutta, which has long exemplified a mix of highly linked, dense rural conditions. In Europe, the ‘blue banana’, a zone arching from Milan to London, has long been dotted with productive rural communities linked to a regional and ultimately global network. Today, these established trends of conventional infrastructures, mixed with decades of industrialising landscapes, are amplified by the increased spread of machine and digital technologies.

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Source: XINHUA / ALAMY

In preparation for the selling season of the Chinese New Year, workers load goods into a freight truck in Qingyanliu, a thriving Taobao Village devoted to e-commerce. Logos of e-commerce brands adorn the buildings of the villages

The implications for expanding rural peripheries are unprecedented, as exemplified by the boom in Chinese ‘Taobao Villages’. Taobao is China’s online customer to customer (C2C) marketplace platform with around two billion users. The ‘original’ Taobao village is in Shaji, in Jiangsu Province. The village is proud of the story of its origins, when three local men, who had worked in factories in Shenzhen, saw a new Ikea store opening in Shanghai. They had just started to use the Taobao platform and quickly persuaded local carpenters, who previously specialised in making coffins, to devise a series of simple flat-pack tables and chairs to sell online. From there, things quickly took off.

Within the village itself, it’s still possible to see the original farm houses in which the carpenters began using their barns for manufacturing furniture. To accommodate expanding machinery, a structure was built to link the barn to the house, then a factory was constructed where the farm used to be. Now, all major Chinese shipping companies have facilities in the area, a new port is being built by the government, and a series of automated warehouse districts are up and running. All of this has taken place over the last 10 years.

Gettyimages 89047776

Gettyimages 89047776

Source: CHINA PHOTOS / GETTY IMAGES

Vignettes of life in Shaji, the original Taobao village; the Liu Xiaolin family monitor the progress of their e-shopping business

Today’s rural landscapes are not disconnected bucolic idylls, detached from global development realities. In remote parts of Africa and Asia, where terrain is difficult, packages are being delivered and agriculture is managed via drones. And if these enclaves no longer need roads to deliver goods, large power grids for electricity, pipes for water/sewage, and are linked to the world by satellite networks, why do they need public space at all? And taking another leap forward, if they can form their own collective networks globally, then why do they even need local governments? In such new self-sustaining realities, the role and nature of common spaces will be radically redefined. Much of what affects the development of human habitats today is non-spatial and often non-human. Areas that were once historically tied together by the flow of spices, porcelain and silk are now relinked with wires, data and the exchange of household products. China’s Belt and Road initiative is a strategy for developing countries to obtain funds and services to upgrade their infrastructure.

Gettyimages 89047770

Gettyimages 89047770

Children processing online orders

Public attention usually tends to focus on the visible conventional networks of ports, pipes, railways and highways linking China to Western Europe, through Central Asian countries and ports along the Indian Ocean. Concerns have been raised about a new form of ‘neo-colonialism’ or Marshall Plan, with the Chinese bankrolling ambitious infrastructure plans abroad. Less attention has been paid to the equally important invisible high-speed data systems lining sea floors and cables stretching across vast deserts. These link previously cut-off areas to the rapidly expanding online platforms, information streams and logistical networks of China.

Gettyimages 89047783

Gettyimages 89047783

Liu Xiaolin used to be a security guard but is now an entrepreneur

Gettyimages 89047805

Gettyimages 89047805

Zhou Sumei works for an e-business as a cosmetics saleswoman, promoting goods from her home

Previously, infrastructure was solely owned, operated and delivered by the state. Now, many of us ‘own’ a piece of infrastructure, on the side of our houses in the form of a satellite dish, or even in our pockets, in the form of a mobile phone. Over time, corporations became more involved, originally power companies and cable television. Now, internet sources are often delivered via companies in partnership with governments. The meaning and scale of infrastructure has been redefined by the development of communications technology, mobile phones, photovoltaics and drones.

Connecting people, places and things it is far removed from Le Corbusier’s dream of an idealised future of simple straight lines. Yet it is genuinely transformatory, with profound implications for the form and quality of cities, culture and daily life. In a rapidly accelerating entanglement between human and non-human, what will the post-human landscape look like? And, ultimately, who will shape it?

Lead image: An idealised representation of a Taobao Village as a ‘small acre city’, created by Drawing Architecture Studio for ‘Building a Future Countryside’ at the Chinese Pavilion of the 2018 Venice Biennale

This piece is featured in the AR May 2019 issue on Periphery – click  here  to purchase your copy today 

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Since 1896, The Architectural Review has scoured the globe for architecture that challenges and inspires. Buildings old and new are chosen as prisms through which arguments and broader narratives are constructed. In their fearless storytelling, independent critical voices explore the forces that shape the homes, cities and places we inhabit.

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PROCESS

  • Annotated Bibliography
  • Argumentative
  • Book Reviews
  • Case Studies
  • Communication and Media
  • Computer Technologies
  • Consideration
  • Environment
  • Explanation
  • Informative
  • Personal Experience
  • Research Proposals

Global Village

Global village is perhaps the most widely used definition in the context of globalization. The term is especially used to explain the meaning of globalization in simpler terms, at least to laymen. In order to have a clear understanding of the term global village, it is essential to have a prior understanding of the globalization concept itself. In this regard, there are many definitions that have been formulated, in an attempt to explain globalization. In simpler terms, however, globalization can be termed as increased interconnectedness among nations. However, this definition suffers some deficiencies, as it does not specify the manner, in which countries are interconnected. It is, therefore, necessary to embrace a comprehensive, yet clear definition. In this definition, globalization is regarded as the reduction and the subsequent removal of economic, political and cultural barriers among nations. It is this definition that yields three forms of globalization, viz economic globalization, political globalization and cultural globalization. Cultural globalization will be of utmost interest in the foregoing discussion, while economic and political globalization may be mentioned once in a while, to create a clear understanding (Waterman 17).

The above definition for globalization is an essential point in the definition of the term global village. The term itself suggests that global village simply refers to the act of virtually transforming the whole world into a village. This implies a hypothetical reduction in geographical distance from one corner of the world to another. By coining the term “global village”, Marshall McLuhan, a Canadian theorist, argued that the advancement in transport and communication technology had compressed the world into a small village. Marshall’s argument was that a trip from a certain place to the furthest place in the world could take less than a day; just like a walk from one corner of a village to another. He also observed that, with the invention of the World Wide Web (WWW), and the internet, people from different parts of the world could interact face-to-face, rendering geographical distance between them as meaningless. It is this interaction that removes cultural barriers among people, thereby creating a homogenous/common culture. In fact, sociologists seem to have unanimously agreed that, in the midst of globalization, differences of unique cultures are difficult to maintain. As stated earlier, the scope of this study will be limited to cultural globalization, and more specifically, factors that facilitate the formation of a homogenous global culture. Such factors include spread of ideologies like feminism and anti-smoking drives, international chains and brands or restaurants and the act of the media sending homogenous messages to different people.

Spread of Ideologies, Like Feminism and Anti-Smoking Drives

The spread of different ideologies is one key thing that has facilitated the formation of a homogenous culture in the world. This is partially because such ideologies are viewed in arguably the same manner, in the whole world. Fundamental to this discussion is how ideologies like feminism and anti-smoking drives have led to the formation of literally a single culture in the whole world.

Feminism can be defined as a theory, a doctrine and an ideology, which advocates that women should enjoy the same socio-political rights as men. This ideology is based on the perception that, in a typical society, women are oppressed to men, and this oppression is illegitimate. In this regard, women are usually viewed as inferior to men in various spheres of the society life. Feminism ideology is thought to have started in France, later spread to China and then other parts countries worldwide. In fact, the concept has presently gained much importance in almost all societies of the world. At this point, it is decisive to analyze the correlation that exists between feminism ideology and cultural globalization. It is possible to show this correlation by analyzing, how different cultures in the world have been changing their perception towards women (McLuhan, Marshall, and Bruce R. Powers 22).

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In the advent of feminism, it is argued that capitalists took undue advantage of the feminists’ ideologies. This can be illustrated by referring to an article authored by Hester Eisenstein in 2005, titled A Dangerous Liaison, Feminism and the corporate world . In the article, Eisenstein reports that when feminism ideology began, American capitalists exploited the idea that women desperately needed financial autonomy, by sending them into the workforce. The American society was finally characterized by women working in the Export Processing Zones (EPZ). This phenomenon became so common that it was referred to as feminization of the workforce. Concurrently, similar feminism ideology spread to all other parts of the world, where poor women were sent to the EPZs, to gain financial independence. Eventually, the whole world was characterized by a common culture of working women, and ironically, feminism ideology had created a homogenous global culture (Ezra Yoo-Hyeok Lee 11).

The role of feminism ideologies in the formation of a homogenous culture can also be analyzed from a different dimension. In this regard, it should be noted that women from all over the world have been pursuing their rights aggressively. Many women movements have been formed as platforms through which women can have their rights accorded to them (Waterman 13). Existing empirical literatures argue that women movements have begun to be formed at the grassroots level, then to the national level, and finally, to international level. For instance, between 1975 and 1985, women organizations from all over the world came together, with the aim of making women more powerful in fighting for their rights. Presently, this period is called The International Women Decade . It is arguably true that, after this period, women from all over the world became conscious of their rights. This led to the formation of a global homogenous culture that observes women’s rights. From this discussion, it is clear that globalization enabled women from all regions of the world to interact and form the organization that helped them gain much bargaining power.

The spread of anti-smoking ideologies has also helped create a homogenous culture in the world. In a global village, various countries have come together to seek joint solutions for the problems they face. This can best be portrayed through the formation of the United Nations, which is an umbrella body for powerful organizations like World Health Organization (WHO). WHO is a body that deals with health issues that affect countries-members of this organisation. The body has realized that smoking is the cause of lung cancer, which claims many lives globally. As such, it required that each member country embarked on an anti-smoking campaign. The move was aimed at creating a smoking-free world. It is worthwhile noting that this campaign has led to the formation of a homogenous worldwide culture, where smoking is regarded as a hazardous activity. In fact, UN members have created laws that require the manufacturer of cigarettes to disclose the fact that smoking is harmful to a person’s health, while advertising. As such, virtually every person in the world knows that smoking is harmful, courtesy of globalization.

Besides, globalization has facilitated the spread of other ideologies other than feminism and anti-smoking ideologies, which have also made the world one homogenous culture. Some relevant ideologies are political in nature. This can be viewed from the dimension that with the paradigm shift from a hereditary system of leadership to elected leadership, many societies in the world seem to embrace democracy. As such, it is fair to claim that the world has become culturally homogenous, as it embraced democracy. The concept of globalization has been extremely influential in the spread of these ideologies. This is because such ideologies start from one county in the world before spreading to other countries. This is similar to admitting that, in the absence of globalization, a homogenous culture would be impossible to attain.

Technological Advances

The late McLuhan, a communication theorist, described “global village” as a phenomenon, where the world’s culture expands and shrinks while concurrently following pervasive technological advancements that facilitate instantaneous sharing of culture. The belief that there is a possibility of integration of cultures to lead to a global village is contradictory, in nature. It is strongly believed by people that if there is this continued trend, cultural globalization will bring about to a global market where countries of all economic opportunities are shown, and where the developed countries come to the aid of less developed associated with humanitarian efforts.

Technology is a factor that cannot be overlooked in globalization discussions. This is because, in the absence of the modern technology, any form of globalization would be difficult to attain. In the context of cultural globalization, technology has played a central role. The invention of the internet and the World Wide Web has enabled people from various corners of the world exchange their cultural experiences. The most observable effect of technology in creating a homogenous culture can perhaps be looked from the perspective of social media like Facebook and Twitter. Notably, most cultural interactions take place in these social sites.

Media can be referred to as instruments through which information can be relayed between a receiver and a statement. It can be categorized into electronic, audio-visual and print media. A discussion pertaining to the development of media will always erupt, wherever there is any conversation touching on “globalization”. Are national identities destroyed by globalization? Is the culture of individuals suppressed by globalization of the media? It is worth noting that most of human acting and thinking is largely influenced by the media. Most of knowledge among people is acquired purely through media and connectivity, and networking of individual concerns controls the universe (Ezra Yoo-Hyeok Lee 12).

Globalization of media cannot be traced to a certain date, but it is proposed that it begun in the late 15 th century. With industrialization in most parts of the world, communication networks became a crucial agenda in most nations. The languages that people speak are their media, metaphors are composed of the media, and these metaphors manage what constitutes the culture. In the present world, it is not possible to conceive culture without media. A number of appearances are meant in life with culture, not taking into consideration if they concern science or education, art, working world, religion or the day-to-day life matters.

Culture and media have a strong correlation, and to a large extent are inseparable, especially in the recent world. Media as an industry communicates cultural norms and hand down values. Through global networking, values and norms are hard elements to restrict to any part of the world any more. With continued use of the media, cultures of the respective individual are changing, thus, has the role of the media come up (National Association for Foreign Student Affairs 21).

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In the recent past, people have enlarged their essential nervous system in a global perspective, ignoring both time and space as far as the whole world is concerned, following the massive electric technology. Senses of sound and sight have been particularly extended though electric technology. The radio and telephone can be viewed as a long distance ear while the computer and the television can be viewed as a long distance eye. It is courtesy of electric technology that people get to know of things that are beyond their range, without necessarily changing their current positions. The terms of “global culture and “global village” signifies the world that coalesces to a single culture and consequently village via electronically networking today. Through media, the communication of the people in the whole world is enhanced without any physical efforts.

The speed at which the information is relayed in the world has an enormous impact on a person’s life today. It is through media that people can connect with each other around the world as promptly as it would have taken to connect to each other within incredibly short distances. It is the technology that comes with this electronic media that allow us to react and act to global issues at a speed similar to face to face communication.

Media globalization intensifies the degree of individual awareness and helps appreciate that he is not alone in this world, and an extensive care is needed to be taken about others just like about himself. Individuals should develop global responsibility and strive to promote unity through media. Though there is a non-uniform allocation of internet access and television, it is paramount to note that almost everybody benefits from the modern media in one way or the other. The culture that is formed is based on some patterns of individuals who use certain media. With the advance of technology and increased speed of internet leading to a global village, a common culture is more likely going to be created.

With the standardization of services and products, which influences the lifestyle and experiences of generations, a global culture is gradually erected. Since culture and media are correlated, there arises a danger of the two melting together in an unfavorable way. Every culture will fade away, while individuals wish make way for a common culture, which meets the world’s standards. With media of every selection, variety will be destroyed, and the media will homogenate all cultures. Media creates diversity in the sense that it acts as a process of learning from each other through the narrowed gap between nations.

The philosophical changes of the media have a global aftermath as well as a local one. Just like the everyday performance is affected, political conditions and international economic conditions are affected, as well. Culture is a gradual process of development and invention of media, raging from cave drawings to the electronic media.

In a nutshell, it is the perception that matters, but in my own opinion the world in which culture and media are hosed, benefits strongly from the globalization. It can be noted that the world has been growing together with media globalization. Courtesy of the television news, the radio and more so the internet implies that people are able to know what is going on at the other end of the world at any given moment. The images displayed on computer and television screens are suggestive of experiencing the event directly. This experience leads to a lot of closeness, and bond of togetherness is encouraged.

With the globalization of the media and turning of the world into a global village, it becomes particularly easy to help when something happens in another part of the world. For example, the Tsunami in parts of Africa and Asia, in 2004; it was during the Christmas season that the news on screens showed everything that happened there: acutely fatal seaquake killed not less than 240,000 people. Before Tsunami happened most people if not all knew about it, however, the television sets that made it dreadful and many people felt sorry for the victims after seeing live how they ran screaming. It is through the internet and television that everyone in the world became aware of the incident, and within a merely short period, appeals for funds were everywhere. Through globalization of the media, the Tsunami turned out to be a painful event for almost every person in the world, and it was made possible to rescue the victims from hunger, as well as provide for hospital bills and any assistance that they needed. It is evident that a common culture is created in the sense that people live like neighbors despite their separation by long distances.

Economic Influence

The idea of global culture and global village raises a number of questions as pertains to reciprocal sharing, mutual understanding, enriched diversity and equal representation. Facebook, instant messenger and “My space” are outstanding examples of instant communication. It is evident that countries with high economic influence may, in the long run, control the standards of culture by which all the rest parts of the world will have to live. Economies with powerful influence, like the United States of America, are the prime victims of the immense progress in the technology, and hence, the reason as to why the developing countries will follow the culture of the developed nations.

America is mostly blamed for its imposition of mass media and culture; however, other developed nations in Europe and China are also to blame for aid in reinforcing American culture around the globe. Hollywood and MTV are influential primary examples of avenues, through which America extends their influences far away from the American boarders. Permeation of music in the global market supersedes the proposed diffusion of cultures that America claims to inspire. There is rampant increase of fast food restaurants belonging to America in almost all parts of the world, which is an implication of the economic power of America as a nation. This power enables America to have enormous influence on other foreign nations and consequently the global culture is created (Herod 17).

The influence of the economies with high economic power puts a number of languages at the risk of extinction. It is argued that half of all the languages in the whole world are in danger of disappearing, following the creation of the so called ‘world language’. Losing the languages posses a tremendous challenge in the sense that the aspects of smaller cultures are ignored, since they are not in a position to articulate their knowledge and beliefs as a result of the language extinction. Some culture are already lost forever, as an implication and, therefore, with the world taking the form of a global village a global culture is created, without any doubt. The world becomes increasingly mundane, besides the risk of losing a number of cultures forever.

A number of individuals address the westernization phenomenon or expansion of customs and products from the developed countries in the West, not in its sense of imposition of culture, but as a major opportunity for the developing country to incorporate their culture with the Western culture. The developed countries make use of words like cultural fusion and integration in justifying the global culture. Therefore, global culture is viewed as a natural progression and evolution of how individuals interact with one another. Many possibilities could be associated with globalization especially for literature and music works, in the near future. They, as indicated by the trend, are going to be accessed by a huge number of individuals.

International Brands and Chains of Restaurants

The ongoing globalization, leading to the formation of a global village, is channeled at forming a cultural uniformity in all parts of the world without ignoring the aspect of diversity. A common culture is likely going to be imposed in all parts of the world. Globalization itself has its own dominant culture, which is the foremost reason as to why it tends to homogenize.

American based restaurants have begun selling their food items and espresso to the increasing number of countries, and in this sense increasing the sprouting of American food habits. It is worthwhile noting that it is the first time in history that globalization is being felt. Most individuals find the adverts through media, tastes the food and finally becomes a loyal customer of the goods and services. The identity and traditional culture of the most industrialized nations (U.S.A) are in danger, which generates fear and resentments (National Association for Foreign Student Affairs 19).

Culture is not static and must grow out of a gradually encouraged reverence for selected habits and customs. Globalization leads to cultural homogeneity, but this must take place through certain aspects in the society and the economy. Goods sold in restaurants and many chain stores bring a number of vales and ideologies of the world capitalist system with them.

Globalization fosters the creation of consumer culture, which does not simply imply solely the consumption. In the human history, people belonging to the same society are influenced by the habits of consumption of the other societies. Increased mobility has enhanced these influences, which have continued to become increasingly powerful. The consumption of goods and services is no longer an issue of the ability to pay for basic needs, but the bundle to be consumed is highly determined by the eyes of the peers’ as social status merits.

Customers in the globe constantly seek predictable services that support their capacity to move extremely fast and with ease in different parts of the world. Indeed, lifestyle and businesses of these travelers has been tailored mightily by globalization. The increased demand is gradually alluring the concept of an international brand in the economy. Nevertheless, uncertainty about the acceptability of the international brand in the global market continues to exist, in response to a unique condition at the local level.

A number of sellers sought economies of scale in coming up with international products and brands, and making them available to almost all the markets in the globe. There is a general belief that international travelers, who are constantly on board whether for recreation or business, usually prefer an international brand that is uniform, since they want the comfort and convenience of predictability, and the level of service they demand is high.

Evolution of a global village, on the other hand, may cause disintegration of culture, raise misunderstanding between cultures, or lead to domination of cultures by the developed countries, which can lead to hybrid cultures.

From the above discussion, it is clear that, in a global village, different and unique cultures can hardly exist. Furthermore, it is clear that technology plays the most influential role in cultural integration. First, without technology, a global village would not exist. Secondly, technology provides a solid platform, over which people from different parts of the world can exchange their cultures. It is this exchange in cultural experience that destroys cultural barriers between different people. In this manner, cultural integration is said to have occurred since people from all over the world share a common culture. However, it is essential to acknowledge the fact that perfect cultural integration is difficult to attain. As a concept, cultural integration has contributed a lot to a shift from traditions to modernity. Finally, cultural integration should not always be considered to be positive. This is because people can have a common negative culture. A multidimensional analysis of this concept is thus indispensable, whenever seeking to identify its effects.

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Title Document title THE GLOBAL VILLAGE Globalization, rethinking McLuhan in the 21st century
Created by Author’s name, institution, country Daniela MUSICCO NOMBELA; Universidad Francisco de Vitoria
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4. Description Abstract Marshall McLuhan was the first theorist who in 1964 spoke of the idea of the Global Village in his essay “Understanding Media: The Extensions of Man”. Born in Canada in 1911, he studied English literature at the University of Manitoba and later at Cambridge University. He taught at the University of Wisconsin and Saint Louis University; he con- verted to Catholicism. Because of his interests and studies, he was soon recognized as an authority in the field of media and technologies. He taught at Assumption College, St Michael’s College (46-79), University of Toronto, and Fordham University, where the famous Fordham experiment on the effects of television occurred. He died in Toronto in 1980.
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THE GLOBAL VILLAGE Globalization, rethinking McLuhan in the 21st century

Marshall McLuhan was the first theorist who in 1964 spoke of the idea of the Global Village in his essay “Understanding Media: The Extensions of Man”. Born in Canada in 1911, he studied English literature at the University of Manitoba and later at Cambridge University. He taught at the University of Wisconsin and Saint Louis University; he con- verted to Catholicism. Because of his interests and studies, he was soon recognized as an authority in the field of media and technologies. He taught at Assumption College, St Michael’s College (46-79), University of Toronto, and Fordham University, where the famous Fordham experiment on the effects of television occurred. He died in Toronto in 1980.

The idea of global village was born in McLuhan after the observation of how the media had been able to overcome any physical distance, bringing the inhabitants of the earth closer, making them close, neighbors, turning the earth into a great global village. In this new global village, villagers can know what they do, how they live, what other villagers say; a villager in New York can see what a villager in Hong Kong is doing and even observe him in real time.

This transformation of the world into one big village has, according to McLuhan, also changed our behaviors into those typical of a villager.

Interestingly, McLuhan’s visionary idea predates the popularization of the Internet and social networks. Rumorology in networks, the proliferation of reality shows, the desire to see what others are doing, are some of the aspects and consequences of these new behaviors. Radios, televisions and then computers, tablets and cell phones, become the new windows from our homes to the street; that’s where we see what is happening and as Jean Luc Godard also advocated, there will come a time when on television we will see how a neighbor waters her plants and even more on the other side of the world. This world has already arrived, online dating, online classes, online concerts… everything brings us closer and relates us to what is far away. We share the same series and movies in the big shared cinemas, the new video libraries/platforms Netflix, HBO or Prime; we buy in the same stores, in the big supermarkets Amazon, Alibaba or Ebay; we have the same big “text library” Google and a long etc. We can read the news in real time from any newspaper in the world and know what is happening live in a war not so far away.

Marshal McLuhan anticipated globalization, not only of mar- kets, but also of customs, lifestyles and communication.

Media communication has brought the world closer together and transport communications have made it real; popularization of affordable air travel to any part of the world, Erasmus, exchanges, multinationals, work travel… have made our contacts more and more international; families and friends of different nationalities are becoming more and more common.

The Global Village appears in the RAE as the planet earth, as an interconnected and globalized world. In itself the Global Village contains an opposition of terms: on the one hand a village, a small place, according to the RAE a town of few neighborhoods; on the other hand the term global, in the RAE as referring to the planet, the globe.

Calling it village instead of town or city, is part of McLuhan’s great visionary capacity; his idea surpasses that of world citizen, someone we liken more to a great traveler, a businessman or someone who by his personal circumstances has been able to know different parts of the world, an educated man, open, knowledgeable of different cultures and societies, respectful of others, a cosmopolitan, which ac- cording to the RAE is a person who has moved or moves around many countries and is open to their cultures and customs…. A world villager has customs, behaviors and feelings very different from those we can imagine in a citizen of the world, a world villager does not necessarily resemble someone open, or educated, in fact in its pejorative meaning the RAE qualifies the villager as someone rude, coarse.

McLuhan in 1964 announced a vision of a hyper-connected world, long be- fore the advent of “smart-communication” that would allow us to be connected to the whole world 24/7, 365 days a year from our pockets.

Now, in this recent era in which we have painfully experienced the first cross-border pandemic live, through the media, we have also seen the other side of the coin of how the world is truly that Global Village. We have exchanged the benefits of globalization for a suffering that has become a global village. We have exchanged the benefits of globalization for a suffering that has gone viral not only in all the networks, but in the material integrity of the human being with the worst of its consequences, his own death; thus leading man back to that fragile and ineffable place of human existence, remembering that the global village itself is part of a universe in which the entire globe is an infinitesimal part of a much larger whole, in which only outside oneself, one can find a meaning and a destiny.

To wonder in the 21st century about the idea of globalization and more concretely and more accurately, about the idea of the Global Village, is also to wonder about borders, transhumanities, migrations, human rights, the common good, the ideas of macrocosm and microcosm as John Paul II indicated in Centesimus Annus (1991); it is also to wonder about the importance of preserving the balance of the earth and the balance of the moral conditions of authentic human ecology.

In this issue of the magazine we intend to bring together researchers from sociology, philosophy, pedagogy, medicine, architecture, urban planning, engineering, art, advertising, journalism, social responsibility, business and any other area interrelated with communication, who are researching globalization and the idea of the Global Village, the idea of man as a villager and his destiny in the 21st century. As always, space has also been given to those researchers who, from other disciplines, have dealt with topics of interest related to communication and the humanities this year.

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A Small Global Village, Essay Example

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Our world finally looks like a small global village, thanks to globalization and the internet. Geographical boundaries are less relevant now and cross-cultural interactions have been increasing at every level whether in commercial form, through social media, or through international tourism. Fortunately, I come from family that anticipated these changes early, thus, cross-cultural exposure has been a major aspect of my upbringing. My international travels started when I was only seven and I attended my first international summer school in Ukraine at the age of nine. From then onwards, international summer schools became a regular annual event in my life and the transformational experiences were instrumental in my decision to attend an international school in Switzerland for four years. All these experiences have convinced me that not only I would greatly enjoy a career in the hospitality sector but my skills and strengths will also ensure I have a great future in the field. Thus, it is only natural for me to desire an academic career at EHL which has a long history of producing graduates who meet the highest performance standards in the hospitality profession.

I have learned from my life experiences that one of the most important skills to quickly establish a working relationship with people from different cultures is communication. In this regard, communication includes nonverbal communication as well as language skills. In fact, I see language as the window into a new culture. In addition to English, I can also communicate in other major international languages such as French and Spanish. In addition, I plan to learn more languages as well. Thus, my language and cross-cultural communication skills will go a long way towards my ability to provide memorable service to visitors from all over the world.

Change is a fact of life and it is even truer today. The hospitality sector itself continues to change at a rapid pace because the competition is tougher and customers have higher expectations than ever. I see change as an opportunity to distinguish myself from others just as an organization gains edge over the competition by rapidly responding to emerging trends. My ability to respond well to changes is also due to the fact that I engage in continuous learning whether in formal or informal capacity. In fact, I believe one can learn from anyone and anywhere if he/she has the right attitude and to me, my clients will serve as one of the most valuable sources of learning in the hospitality field.

I have also learnt from my life experiences that everyone desires to be respected no matter where they may be from. Being acknowledged at an individual level is a desire shared by almost everyone. Thus, I will strive to treat each client as if he/she is the most important person in the world. I will be truly grateful to them for giving me the opportunity to serve them even though they have so many choices. In this manner, I will not just win their hearts but may also gain lifelong customers in the process. To ensure I provide them the best service, I will not only learn about their cultural backgrounds but also try to learn about their individual traits and preferences as much as possible. The client is the boss and there are few professions where it is as true as it is in the hospitality sector.

I look forward to a great career in the hospitality sector and am confident because not only my interests but my skills and strengths are also a great fit to the hospitality profession. An education at EHL will provide me with a strong foundation for my hospitality career and I also hope to further strengthen my cross-cultural skills through interaction with fellow students from all over the world.

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