improving vegetable supply chain collaboration a case study in vietnam

• DOI: 10.1108/SCM-05-2020-0194
• Corpus ID: 236410830

Improving vegetable supply chain collaboration: a case study in Vietnam

• Ying Yang , M. Pham , +2 authors T. Phuong
• Published in Supply Chain Management 28 May 2021
• Agricultural and Food Sciences, Business

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Improving vegetable supply chain collaboration: a case study in Vietnam

Lookup NU author(s): Professor Ying Yang ORCiD , Dr Junwei Sun

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Purpose- While various aspects of the vegetable supply chain (SC) have been increasingly studied, most studies tend to investigate the downstream part of the SC in terms of customer demand and product quality. Relatively fewer studies have focused on upstream suppliers/farmers. This study aims to understand upstream farmers’ positions in different types of vegetable SCs and identify ways of enhancing sustainable vegetable SC collaboration. Design- This study is based on an in-depth case study of a cooperative SC in Vietnam from the perspectives of both the cooperative and its farmers. Findings - The study found that cooperative SCs are the most appropriate for Vietnamese farmers. It also identified the key activities needed to engage farmers with cooperative SCs and the mechanisms that the cooperative needs to develop. Cooperative SCs can be enhanced only when farmers are motivated to engage in SC activities and when the cooperative implements a robust management mechanism. Originality/Value - This study provides new, insightful results on how to engage with small fragmented farmers for SC collaboration and how to enhance the roles of cooperative SCs in the vegetable industry in Vietnam. It also provides information for policy makers to support sustainable vegetable SC development and maintain its sustainability.

Publication metadata

Author(s): Yang Y, Pham MH, Yang B, Sun JW, Tran PNT

Publication type: Article

Publication status: Published

Journal: Supply Chain Management

Pages: 54-65

Print publication date: 03/01/2022

Online publication date: 28/05/2021

Acceptance date: 21/01/2021

Date deposited: 22/01/2021

ISSN (print): 1359-8546

ISSN (electronic): 1758-6852

Publisher: Emerald Publishing Limited

URL: https://doi.org/10.1108/SCM-05-2020-0194

DOI: 10.1108/SCM-05-2020-0194

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Improving vegetable supply chain collaboration: a case study in Vietnam

Purpose While various aspects of the vegetable supply chain (SC) have been increasingly studied, most studies tend to investigate the downstream part of the SC in terms of customer demand and product quality. Relatively fewer studies have focused on upstream suppliers/farmers. This study aims to understand upstream farmers’ positions in different types of vegetable SCs and identify ways of enhancing sustainable vegetable SC collaboration. Design/methodology/approach This study is based on an in-depth case study of a cooperative SC in Vietnam from the perspectives of both the cooperative and its farmers. Findings The study found that cooperative SCs are the most appropriate for Vietnamese farmers. It also identified the key activities needed to engage farmers with cooperative SCs and the mechanisms that the cooperative needs to develop. Cooperative SCs can be enhanced only when farmers are motivated to engage in SC activities and when the cooperative implements a robust management mechanism. Originality/value This study provides new, insightful results on how to engage with small fragmented farmers for SC collaboration and how to enhance the roles of cooperative SCs in the vegetable industry in Vietnam. It also provides information for policymakers to support sustainable vegetable SC development and maintain its sustainability.

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Authors: Yang, Ying 1 ;  Pham, Mai Ha 1 ;  Yang, Biao 2 ;  Sun, Jun Wei 1 ;  Tran, Phuong Nguyen Thu 3 ; 

Source: Supply Chain Management: An International Journal , Volume 27, Number 1, 2021, pp. 54-65(12)

Publisher: Emerald Group Publishing Limited

DOI: https://doi.org/10.1108/SCM-05-2020-0194

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Keywords: Agriculture ; Collaboration ; Cooperative supply chain ; Farmer empowerment ; Transaction costs ; Vegetable supply chain

Document Type: Research Article

Affiliations: 1: Newcastle University Business School, Newcastle University, Newcastle upon Tyne, UK 2: Department of Management, University of Sussex, Brighton, UK 3: School of International Business and Marketing, University of Economics, Ho Chi Minh City, Ho Chi Minh City, Vietnam

Publication date: February 1, 2021

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Improving vegetable supply chain collaboration: a case study in Vietnam

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T1 - Improving vegetable supply chain collaboration: a case study in Vietnam

AU - Yang, Ying

AU - Pham, Mai Ha

AU - Yang, Biao

AU - Sun, Jun Wei

AU - Tran, Phuong

N1 - Funding Information: The authors are very much thankful to anonymous reviewers for their valuable suggestions and comments which significantly helped us to make this paper more valuable. Publisher Copyright: © 2021, Emerald Publishing Limited.

KW - farmer empowement

U2 - 10.1108/SCM-05-2020-0194

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Improving vegetable supply chain collaboration: a case study in Vietnam

Y Yang ， MH Pham ， B Yang ， JW Sun ， PNT Tran

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Purpose While various aspects of the vegetable supply chain (SC) have been increasingly studied, most studies tend to investigate the downstream part of the SC in terms of customer demand and product quality. Relatively fewer studies have focused on upstream suppliers/farmers. This study aims to understand upstream farmers' positions in different types of vegetable SCs and identify ways of enhancing sustainable vegetable SC collaboration. Design/methodology/approach This study is based on an in-depth case study of a cooperative SC in Vietnam from the perspectives of both the cooperative and its farmers. Findings The study found that cooperative SCs are the most appropriate for Vietnamese farmers. It also identified the key activities needed to engage farmers with cooperative SCs and the mechanisms that the cooperative needs to develop. Cooperative SCs can be enhanced only when farmers are motivated to engage in SC activities and when the cooperative implements a robust management mechanism. Originality/value This study provides new, insightful results on how to engage with small fragmented farmers for SC collaboration and how to enhance the roles of cooperative SCs in the vegetable industry in Vietnam. It also provides information for policymakers to support sustainable vegetable SC development and maintain its sustainability.

Vegetable supply chain Cooperative supply chain Transaction costs Farmer empowerment Agriculture Collaboration AGRICULTURAL COOPERATIVES BUSINESS RELATIONSHIPS KNOWLEDGE MANAGEMENT ABSORPTIVE-CAPACITY TECHNOLOGY ADOPTION EMPIRICAL-EVIDENCE FARMERS PERFORMANCE IMPACT POWER

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1. Introduction

With strong global economic growth and an increasing awareness of the positive impact of vegetables on health, consumers have increasingly diversified their diets to incorporate more fresh vegetables into their meals and have increased their daily vegetable intake (Huong et al. , 2013). While it is crucial for vegetable supply chain (SC) members to maintain food quality and safety as a top priority throughout the entire process (Pérez-Mesa and Galdeano-Gómez, 2015), they are increasingly under pressure to be both competitive and sustainable. Given consumers’ purchasing power in vegetable SCs, numerous studies have been focused on downstream SCs to improve customer services, effectiveness, efficiencies and product quality.

In recent years, a large share of the grocery market has increasingly been dominated by large-scale retailers, who have exerted their influence over other SC members, e.g. in what to grow and how to process and package products, controlling them to implement strategies for their own benefits and determine SC structures (Hoejmose et al. , 2013). The negative impact of this growing power asymmetry in vegetable SCs has not gone unnoticed in the literature (Fischer et al. , 2008; Gorton et al. , 2015; Bandara et al. , 2017; Devin and Richards, 2018), e.g. regarding farmers’ disadvantaged positions and unfair treatment within the vegetable SC. In addition to limited power in negotiation of pricing, Brito and Miguel (2017) even noted that less powerful chain members depend on more powerful members to make their operations decisions, e.g. on inventory level, production volume and distribution.

However, equal and fair collaboration with farmers is crucial for sustainable vegetable SCs in response to the variability of consumer demands, emerging technologies and external socio-economic factors. For example, farmers have a key role in improving the implementation of new technologies for food safety and new techniques for large production volumes. Despite the wide recognition of the importance of vegetable SC collaboration, there is a lack of in-depth knowledge on how to actively engage farmers in SC collaboration. In fact, farmers have been struggling to collaborate with other SC members and meet increasing customer demands on product quality and safety, and strict environmental requirements (Gramzow et al. , 2018). This research therefore considers the importance of empowerment and relationship commitment of small-scale farmers in...

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