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Do we really need to write cover letters in 2023.

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Composing a cover letter on the laptop

The earliest record of the cover letter for employment dates back to the 1950s according to The Atlantic, and has been used ever since as an addition to resumes, for candidates to prove to potential employers their desire and eligibility for posted roles. In recent years, however, especially since the post-pandemic unemployment upheaval, the choice of whether or not to include cover letters as part of the job application process has been a topic of contentious debate, and has left most candidates confused as to whether or not to include them, especially if the employer has not specifically requested them.

In a recent LinkedIn poll I conducted, more than 70% of respondents (a mix of recruiters, hiring managers, and candidates) voted that cover letters are no longer necessary as part of the shortlisting process. However, across the Internet, there were others who advocated its use, provided the right conditions were met.

The question remains, Should we write cover letters for jobs, even if they're not mandated in the application process?

When cover letters are needed

Emily Meekins , CEO and Founder of talent consultancy Workstrat, points out that she rarely reviews cover letters. "85% of the time, I can learn enough from your resume and LinkedIn profile. The application/interview process is time-consuming enough without a cover letter. I'd prefer candidates save their time and reapply it to other areas of their search." However, Meekins adds that she would look at a cover letter if she is on the fence and needs more information to help make an informed decision, or to check for quality of writing and communication skills.

I spoke with Yulia Saf , Founder and CEO of MissTourist.com, who has hired and led a team of up to 12 employees remotely, and asked her to share her experiences and insights on this topic. Saf revealed that cover letters have significantly impacted her decision to hire candidates on several occasions, noting that "candidates who include a persuasive cover letter often stand out during the shortlisting phase, as it provides insight into their passion and determination for the role."

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Writing with laptop

Maurizio Petrone , founder of the remote-first digital media start-up MustReadQuotes.com, has been hiring talent for over 15 years, and highlights that from his experience, "cover letters have played an essential element in hiring decisions, even when we didn't specifically request them. Out of the hundreds of candidates we shortlisted over the past five years, about 70% included cover letters in their applications. These letters helped shed light on their motivations and gave a better insight into their soft skills - things often not immediately evident in resumes."

Cover letters are a fantastic way to explore beyond the confines of one's resume and tell a compelling narrative about your career journey, motivations and aspirations for the job, and even transferable skills, especially for those facing perceived barriers in the workplace. This makes it an excellent choice for those making a career pivot or transition.

As Thomas Codevilla , business attorney, Co-Founder and hiring manager at SK&S Law Group points out, "A well-written cover letter allows candidates to tell a compelling narrative about their experiences and how they can uniquely contribute to our organization. On the hiring side, I know that ATS often play a role in screening applications. What many candidates might not realize is that incorporating relevant keywords from the job posting into their cover letters can significantly improve their chances of getting past this initial screening stage.

"As a recruiter, I appreciate it when candidates address their cover letters to a specific individual or mention a mutual connection within the company. It not only shows that they've done their research but also increases the likelihood that their application will catch my attention.

"A cover letter gives candidates the opportunity to address any potential red flags in their resume, such as employment gaps or career changes. When a candidate proactively explains these issues, it shows their transparency and willingness to provide context, which can positively influence my perception of their application."

Best practice when crafting your cover letter

While cover letters are a great way to demonstrate your value to a potential employer, you should always ensure that it actually delivers real value and is not a mere repetition of your resume, HR generalist Mary Pizana of personal injury law firm Herrman and Herrman cautions.

Man applying for a job on the internet

Kirsty Barden , Head of Business Development at MDS, a talent acquisition company with 37 years in the business, highlights some best practices to remember when writing up a cover letter:

Customise each cover letter

"Tailor your cover letter for each specific application and company. Address the hiring manager or recruiter by name if possible and demonstrate your knowledge of the company and the role you're applying for."

Highlight relevant experiences and skills

"Emphasise the experiences and skills from your CV that directly relate to the job description and requirements. Use specific examples to demonstrate your capabilities."

Showcase your passion

"Express genuine enthusiasm for the company and the opportunity. Explain why you are interested in the role and how it aligns with your career goals."

Keep it concise and focused

"A cover letter should be concise, typically one page. Avoid unnecessary details and maintain a clear focus on the key points you want to convey."

Be professional and error-free

"Pay close attention to grammar, spelling, and formatting. A well-written and error-free cover letter demonstrates attention to detail and professionalism."

Demonstrate cultural fit

"Highlight your alignment with the company's values and culture. Show that you are a team player and can thrive within the organization's environment."

End with a call to action

"Conclude the cover letter by expressing your interest in further discussing your qualifications and expressing gratitude for the opportunity to apply."

SKILL CONCEPT

Executive Cleaning Services Vice President Thomas Giarraputo recommends candidates use Venn diagrams when beginning to craft their cover letter. "Telling stories from your career is an excellent way to demonstrate your skills and give hiring managers a glimpse of your demeanor and work style.

"Always refer to the position's requirements in the job description when searching for appropriate anecdotes to share. It is also beneficial to conduct additional online investigation on the company to gain a sense of its culture. Before writing your cover letter, compare your talents to the position's requirements.

"Utilizing Venn diagrams can be useful for generating ideas and determining which competencies and experiences to highlight. After creating this diagram and identifying what belongs in both circles, overlapping topics will guide and inspire the content of your cover letter."

When cover letters should not be used

On the flip side, Sam Greinetz , Recruiting Partner at Signed Talent, points out that the recruitment industry has witnessed a significant shift over the past decade, with hundreds of candidates applying for one position where there were only 10-15 a few years ago, and certain industries which rely more on hard skills, such as the tech industry, do not have the capacity for hiring managers and recruiters to read every cover letter sent through.

Recruiter screening interview

Greinetz recommends trying a different approach to sending in your cover letter. "Rather than a cover letter, if someone is especially interested in a role, they are better off reaching out to the recruiter or hiring manager directly either via email or on Linkedin to reiterate their excitement. That message can be similar to what a cover letter would include and will allow them to stick out in a crowded applicant pool. Show that you've done some homework, personalize it, talk about the team, product, etc. and don't be afraid to follow-up after a few days if you haven't heard anything."

Anthony Allen , VP of Recruiting at Supply Chain Talent Advisors, states that while he agrees that most recruiters don't have the time to read cover letters, if one is to be written, "the candidate must personalize and tailor the cover letter. A generic, one-size-fits-all cover letter is easy to spot and often disregarded. To stand out, research the company and the role, and tailor your cover letter accordingly. Mention how your skills and experiences align with the job requirements and the company's goals. By doing this, you show the hiring manager that you understand their needs and can bring specific value to the position. This level of personalization is what can make a cover letter impactful, even in situations where its importance might be diminishing."

So what does all of this mean for job seekers?

In a nutshell:

• When applying for a job directly to an employer, use a cover letter that is well-personalized, tells impactful career stories, conveys your motivations for the role, and speaks to why you want to work for that particular employer. Demonstrate that you understand their pain-points, clients, and values, and that their mission and values align with yours.
• Think creatively of other ways to include a cover letter approach, such as sending an email or LinkedIn InMail to the hiring manager directly.
• Ensure your cover letter is not a repetition of your resume.
• Cover letters are best used when facing barriers such as career gaps, career transitions, lack of experience, or to increase competitive edge, especially for senior level roles.
• If applying for technical roles or applying directly through recruitment agencies, consider leaving the cover letter out altogether so as not to waste your time. Also take time to research if the industry you are entering or applying for roles in, typically reviews cover letters. After all, you don't want to waste your time or that of the recruiter/hiring manager.

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• Career Blog

When to Include a Cover Letter: Tips & Examples

A cover letter is a crucial part of job applications that often plays a role in separating successful candidates from the rest. A cover letter serves as an introduction to a prospective employer and highlights why you are the perfect fit for the job. It is a complementary document that should accompany your resume.

In this article, we will discuss when to include a cover letter in your job applications, where it is necessary, and some tips and examples to help you make your cover letter stand out. Whether you are a recent graduate, changing careers, or just looking to enhance your job search chances, this guide will equip you with the knowledge and tools needed to write an effective cover letter.

So, let’s explore different scenarios and give you insights into how a well-written cover letter can boost your chances of getting your dream job.

Circumstances When You Should Always Include a Cover Letter

If you want to increase your chances of getting the job, make sure to include a cover letter in these specific scenarios:

• Applying for a job that explicitly requires a cover letter

Many job listings include instructions to submit a cover letter along with your resume. If a company explicitly asks for a cover letter, it’s essential to follow their instructions, or you risk being disqualified for not providing all the required application materials.

• Applying for a job in a creative or communications industry

In industries such as advertising, marketing, or public relations, a cover letter is often used as a way to showcase your creativity, writing skills, and personality. For these jobs, the cover letter is an opportunity to demonstrate your strengths and sell yourself as a perfect candidate beyond your skillset.

• Applying for a job in a competitive field

If you’re applying for a job in an industry that is known to be highly competitive, you must send a cover letter. In this context, a cover letter helps you stand out from the crowd, differentiate yourself from other job seekers, and demonstrate your interest and commitment to the job.

Remember, always tailor your cover letter to the job you’re applying for, make it personalized, and show the employer that you understand the company’s values, mission, and culture. A well-written cover letter can be what sets you apart from other job applicants and lands you the interview you’re hoping for.

Factors to Consider Before Deciding Whether to Include a Cover Letter

When applying for a job, it’s important to consider whether or not to include a cover letter. While some job postings may specifically request a cover letter, others may not mention it at all. Here are three key factors to consider before making your decision:

1. The Company Culture and Expectations

Before deciding whether to include a cover letter, consider the company culture and expectations. If you’re applying for a job at a startup, for example, the hiring manager may be looking for candidates who are passionate and driven, and a well-crafted cover letter may be the key to standing out. On the other hand, if you’re applying for a more formal, traditional company, a cover letter may be seen as unnecessary or even outdated.

2. The Job Posting and Job Description

Another important factor to consider is the job posting and job description. If the job listing specifically requests a cover letter, you should definitely include one. On the other hand, if the job description doesn’t mention a cover letter, you should still carefully consider whether one is appropriate. If the job is highly competitive, a cover letter may be an opportunity to set yourself apart from other applicants.

3. Your Previous Interaction With the Employer

Finally, consider your previous interaction with the employer. If you’ve already had contact with the hiring manager or others at the company, a cover letter may be a great way to build on that relationship and demonstrate your enthusiasm for the position. On the other hand, if you don’t have any prior interaction with the company, a cover letter may come across as presumptuous or even annoying.

The decision to include a cover letter should be carefully considered on a case-by-case basis. By taking the time to think through these three key factors, you’ll be better equipped to make an informed decision and set yourself up for success in the job application process.

Benefits of Including a Cover Letter

There are many benefits to including a cover letter in your job application. Here are a few of the most important:

1. A chance to expand on your qualifications

Your resume is an important tool for showcasing your qualifications and experience to potential employers, but sometimes it can be difficult to convey everything you want to say in just a few bullet points. A cover letter provides an opportunity to expand on your qualifications and explain how your skills and experiences make you a good fit for the job.

2. An opportunity to demonstrate your communication skills

In many jobs, strong communication skills are essential. By including a well-written cover letter with your application, you can demonstrate your ability to write clearly and persuasively. This can be especially important if the job you’re applying for requires you to communicate with clients, colleagues, or stakeholders.

3. A way to show your enthusiasm and interest in the job

Employers want to hire people who are genuinely excited about the job they’re applying for. A cover letter is a great way to show your enthusiasm and interest in the position. You can talk about why you’re drawn to the company and what you find exciting about the job, which can help you stand out from other candidates.

Including a cover letter in your job application can be a great way to showcase your qualifications, communication skills, and enthusiasm for the job. By taking the time to craft a thoughtful, well-written cover letter, you can increase your chances of landing an interview and ultimately getting the job.

Parts of a Strong Cover Letter

Writing a strong cover letter is crucial in making an outstanding first impression on potential employers. It is your chance to showcase your qualifications, enthusiasm, and personality. In this section, we will discuss the essential parts of an effective cover letter to help increase your chances of being called in for an interview.

The Opening Paragraph

The opening paragraph is where you should grab the reader’s attention and give a brief introduction of yourself. Start by mentioning the job position you are applying for and how you came to know about it. You can also make a strong statement telling the reader why you are the best candidate for the job. However, avoid being too generic or using cliché statements such as “I am a hard-working, dedicated team player.” Instead, show examples of how you have excelled in previous positions or coursework and relate them to the job you are applying for.

The body of your cover letter is where you should provide more information about your qualifications and experience. Use this section to highlight specific examples of your skills that make you an excellent candidate for the job. You can also mention any relevant achievements or accomplishments that you have attained in your career. Be sure to use keywords from the job posting to showcase how your experience aligns with the position you are applying for.

It’s essential to structure your letter coherently and highlight the key points. Break your writing into paragraphs with each one detailing a particular point. Use bullet points to provide examples of your accomplishments and how you can benefit the company. However, don’t make the letter too long or too short, aim for around three paragraphs, and ensure it’s easy to skim through quickly.

The Closing Paragraph

The closing paragraph of your cover letter is where you should reiterate your interest in the role and why you would be an asset to the company. Thank the reader for taking the time to read your application and provide information on how they can contact you. Be sure to include your email and phone number. End with a call-to-action asking for an opportunity to discuss your qualifications further or schedule an interview.

Writing a strong cover letter takes effort, but it is worth it if you want to stand out from the competition. By following the essential parts of an effective cover letter, you can increase your chances of obtaining an interview and landing your dream job. Remember to tailor each cover letter to the job you are applying for and showcase your skills and experience in the best possible light.

Tips for Writing a Standout Cover Letter

When it comes to creating an outstanding cover letter, following these tips will help you stand out from the competition:

Highlighting accomplishments instead of duties

Don’t just list your job duties. Instead, focus on highlighting specific accomplishments and successes you’ve achieved in your previous roles. By showcasing your achievements, you demonstrate your value to potential employers and provide concrete examples of your skills and expertise.

Addressing the employer’s pain points

Take the time to research the company and understand their pain points. Then, show how your skills and experience can help them solve these problems. By addressing their concerns directly, you show that you’re invested in helping the company succeed.

Using keywords from the job posting

Carefully review the job description and use relevant keywords and phrases in your cover letter. This helps you to align your application with the employer’s needs and highlights your qualifications. However, make sure to use them naturally and not overdo it.

Avoiding generic language

Avoid using generic language and buzzwords in your cover letter. Instead, use specific, impactful language that shows your expertise and experience. Show, rather than tell, how you can bring value to the company.

Tailoring the cover letter to the specific job opening

Each cover letter should be specifically tailored to the job opening you’re applying for. This shows the employer that you’re serious about the position and are invested in the role. By demonstrating your knowledge of the company and the job, you increase your chances of getting noticed.

By applying these tips, you’ll be well on your way to crafting a standout cover letter that showcases your skills, experience, and value to potential employers.

Sample Cover Letter for a Traditional Job Application

If you’re applying for a traditional job opening, it’s important to submit a well-written cover letter that showcases your qualifications and experience. Here’s an example of a cover letter that follows a traditional format and style:

[Your Name]   [Street Address]   [City, State ZIP Code]   [Email Address]   [Phone Number]   [Date]

[Hiring Manager’s Name]   [Company Name]   [Street Address]   [City, State ZIP Code]

Dear Hiring Manager,

I am excited to apply for the [Job Title] position at [Company Name], as advertised on [Source of Job Ad]. With [Number of Years] years of experience in [Field/Industry], I am confident that my skills and expertise make me a strong candidate for this role.

As a [Previous Position] at [Current/Previous Company], I honed my skillset in [Key Qualifications/Experience Mentioned in Job Ad]. Specifically, I have experience in [Skill/Experience 1], [Skill/Experience 2], [Skill/Experience 3], and [Skill/Experience 4]. I am confident that my strong attention to detail and problem-solving skills, combined with my experience in [Field/Industry], make me a valuable asset to the [Company Name] team.

In my previous positions, I have consistently demonstrated my ability to [Expand on Previous Achievements or Highlights]. These skills make me an ideal candidate for the [Job Title] position. I believe that my experience combined with my passion for [Relevant Industry/Field] make me a strong fit for [Company Name] and its mission.

I am eager to learn more about this opportunity and explore how my skills and experience can help [Company Name] drive success in [Specific Area/Department Mentioned in Job Ad]. Thank you for considering my application for the [Job Title] position at [Company Name]. I look forward to hearing from you soon.

Sample Cover Letter for a Creative Job Application

As a creative professional with a passion for design and storytelling, I am excited to apply for the [Job Title] position at [Company Name]. With [Number of Years] years of experience in [Related Field], I am confident that my skills, achievements, and creative vision align perfectly with the job requirements.

In my current role as [Current Position] at [Current Company], I have honed my skills in [Related Skills], delivering exceptional results to [Achievements]. I am particularly proud of [One of Your Best Achievements], where I [Description/Result of Achievement]. These experiences have helped me build a strong foundation in [Related Skills and Themes], which I believe will be valuable in the [Job Title] role.

What excites me most about [Company Name] is your dedication to [Related Vision/Values], as well as your focus on [Main Responsibilities of the Job Title Position]. These align closely with my own values and goals, and I am eager to bring my talents to [Company Name] to help achieve those goals. I am particularly drawn to [Related Projects or Initiatives], and I look forward to contributing my experience and creativity to these efforts.

My passion for design and storytelling extends beyond the workplace, as well. In my free time, I enjoy [Related Hobbies or Projects], which have further developed my eye for design and my ability to communicate compelling stories. I believe these experiences have given me a unique perspective and skillset that will benefit [Company Name] greatly.

Thank you for considering my application for the [Job Title] position at [Company Name]. I appreciate the opportunity to share my passion, experience, and vision, and I look forward to the chance to contribute my talents to [Company Name].

Sample Cover Letter for a Job with Limited Experience

If you’re applying for a job with limited work experience, writing a cover letter can be daunting. However, a well-crafted cover letter can make all the difference in catching a hiring manager’s attention and landing an interview. Here is an example cover letter you can customize for your own job search:

This cover letter follows a standard format while highlighting the applicant’s relevant skills and enthusiasm for the position. Use specific examples and quantify your accomplishments whenever possible to show what value you can bring to the company.

Remember, even if you don’t have a lot of work experience, you can still demonstrate your potential and enthusiasm for the job through your cover letter. Good luck with your job search!

When Not to Include a Cover Letter

While cover letters are commonly included with job applications, there are some instances where they may not be necessary or useful. Here are some examples of when you may want to skip the cover letter:

You Are Applying Through an Online Application System

Many companies utilize online job application systems that require applicants to fill out a standard form, upload their resume, and answer basic questions about their qualifications. In these cases, there may not be an option to submit a separate cover letter. Additionally, the hiring manager may not even see the cover letter if it is not specifically requested.

The Job Posting Does Not Request a Cover Letter

Some job postings may specifically request a cover letter, while others do not mention it at all. If the posting does not mention a cover letter, it is possible that including one may not be necessary or may even be viewed as irrelevant. However, it is still a good idea to research the company and tailor your application materials to fit their culture and values.

You Are Applying for a Position That Does Not Require Writing Skills

Cover letters are important because they provide an opportunity for the applicant to showcase their writing skills and convey their enthusiasm for the position. However, if the position does not require strong writing skills, such as a manual labor job, including a cover letter may not add much value to your application.

Your Resume Speaks for Itself

In some cases, your resume may be strong enough to stand alone and effectively communicate your qualifications and experience. If your resume already contains all the information relevant to the job posting and showcasing your skills, a cover letter may not be necessary.

You Have a Previous Relationship with the Hiring Manager

If you already have an established relationship with the hiring manager, such as through a professional network or previous job, a cover letter may not be necessary. The hiring manager may already know your experience and qualifications, making a cover letter redundant.

It is important to carefully consider the circumstances of each job application to determine whether or not to include a cover letter. By assessing the requirements and expectations of the employer, you can make an informed decision that will showcase your qualifications and increase your chances of landing the job.

Mistakes to Avoid When Writing a Cover Letter

When it comes to writing a cover letter, avoiding mistakes is just as important as including the right information. Here are some common mistakes to avoid:

1. Failing to Customize the Letter

One of the biggest cover letter mistakes is failing to personalize the letter to the job you’re applying for. Don’t just recycle the same generic letter for every job you apply to. Instead, take the time to tailor your letter to the specific position and company. This may involve doing some research to learn more about the company’s culture, values, and goals, and incorporating that information into your letter.

2. Repeating Your Resume

Your cover letter should complement your resume, not simply repeat it. Don’t just rehash the information from your resume. Instead, use your letter to expand on your experiences and skills, and to explain why you’re a good fit for the position. This is your chance to showcase your personality and communication skills, so make the most of it.

3. Using a Generic Greeting

Addressing your letter to “To Whom It May Concern” or “Dear Sir/Madam” is a red flag to hiring managers that you haven’t done your research. Take the time to find out who the hiring manager is, and address your letter to them instead. If you can’t find the name of the hiring manager, consider using a more generic yet professional greeting, such as “Dear Hiring Manager.”

4. Being Too Informal

While you want to showcase your personality in your letter, it’s important to maintain a professional tone. Avoid using slang or overly casual language, and make sure to use proper grammar and spelling. It’s also a good idea to avoid sharing personal information or details that aren’t relevant to the position.

5. Making it Too Long

Your cover letter should be short and to the point, typically no more than one page. Hiring managers are busy people, and they don’t want to read a lengthy document. Instead, focus on highlighting your most relevant experiences and skills, and explain why you’re a good fit for the position.

6. Not Proofreading

Finally, one of the biggest cover letter mistakes is failing to proofread before submitting. Even a small typo or error can make a bad impression on the hiring manager. Before sending your letter, take the time to read it through carefully and make any necessary edits.

By avoiding these common mistakes, you can create a strong and effective cover letter that will help you stand out from the competition. Remember, your letter is your chance to make a good first impression, so make it count.

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What Should You Include in Your Cover Letter? [w/ Tips for 2024]

You’ve spent weeks job hunting, and you’ve found the perfect job.

Your resume is all set, and you’re almost ready to send your application.

There’s just one thing left—you’re writing a cover letter to create a flawless job application.

The only issue? You're not sure what exactly to include in your cover letter.

There’s no need to worry! We’re here to help

In this article, we’re going to cover:

• What Is a Cover Letter
• What Elements Should Your Cover Letter Include
• What You Shouldn’t Include in Your Cover Letter

Let’s get started.

What is a Cover Letter?

A cover letter is a document that you send as part of your job application, along with your resume or CV .

The cover letter’s purpose is to introduce you and briefly summarize why your professional background makes you the right person for the job.

On average, a cover letter should be between 250 and 400 words long and fit neatly on one page.

A cover letter is one of your first forms of communication with a hiring manager. It’s your opportunity to present yourself in your own words, stand out from other candidates, and get the hiring manager interested in learning more about you.

Let’s take a look at an example of what a cover letter looks like:

Why Do Cover Letters Matter?

After you’ve spent so long making the perfect resume , you might be wondering why you should even write a cover letter.

The truth is that while not all employers request a cover letter, you should always include one with your job application.

Adding a cover letter to your job application shows the hiring manager you’re willing to go the extra mile for the job, and you’re not just randomly applying and hoping your application sticks.

A cover letter is your opportunity to give the hiring manager more information about you as a candidate. This is your chance to personalize your application and provide additional information on your skills and experiences that align with what the employer is looking for and that you didn’t have space on your resume for.

But your cover letter is also your chance to go beyond your most important skills and experience. You can use it to talk about your passion for the industry or your enthusiasm to join this specific company’s team and show the hiring manager that you’re serious about the role.

If your cover letter is good, it can complement your resume and get you that much closer to an interview.

A badly written cover letter, on the other hand, could undermine even the best resume and lead to your application getting tossed in the ‘no’ pile, so it’s crucial to get this document right.

Need help preparing for an interview? Check out our guide to the most common interview questions and how to answer them!

What Elements Should You Include in a Cover Letter?

There are a few key elements you need to include to write a successful cover letter .

Let’s take a look at them one by one:

#1. A Professional Template

Your cover letter should be easy on the eyes and even easier to navigate.

This means you have to set the right page margins, adjust the line spacing, choose an appropriate font , and set it to the correct size, all while making sure your text never spills onto page two.

But what if there’s an easier way? 

Just use one of our cover letter templates instead.

Our free resume builder comes with built-in resume templates that you can match with a cover letter template for a stylish application.

You can automatically set your font style, size, and even the dimensions of the paper you intend to print it on - standard A4 or US letter format.

#2. Neatly-Split Paragraphs

A cover letter should be easy to navigate at a glance.

If your cover letter is a huge chunk of text that fully covers the entire page, without paragraphs or ample white space, it’s going to look cramped and leave a bad impression on the hiring manager.

This is where your cover letter’s formatting comes in. You should divide the contents of your cover letter into a header with contact information, and then split the actual text into an opening paragraph, a main body, a conclusion, and a formal closing line.

Be sure to also use line breaks and bullet points to break up your paragraphs to increase your cover letter’s readability.

This can make it seem less of an overwhelming read to the hiring manager and easier for them to skim through it all to find what they’re looking for.

#3. The Date of Writing

The exact date you write your cover letter may seem like a small detail, but it can actually add an extra touch of professionalism to your job application.

This can help the hiring manager keep track of when you’ve applied for the role, and it reflects your attention to detail .

Just keep in mind that the format of the date should align with the standard in the country where you're applying. For example, in the US , the mm-dd-yyyy format (e.g., May 22, 2024 ) is the go-to, whereas most other countries prefer the dd-mm-yyyy format (e.g., 22 January 2024 ).

#4. Your Interest in the Company

It’s important to tailor your cover letter for the specific job you’re applying for to show the hiring manager that you’re a serious candidate who’s done their homework about the position.

This is why the body of your letter should always include a paragraph where you clearly explain why you’re interested in the specific company.

Start by doing some research on the employer . You have to show the hiring manager that you understand what makes the company unique and how you align with their values and needs.

Think about what you genuinely like about the company you’re applying for. Whether it’s their remote working conditions, their focus on diversity or sustainability, or something else entirely, be sure to mention it in your cover letter.

If you’ve used a product or service that the company provides, say so in your cover letter. On top of that, highlight what specific aspects of the company resonate with your career goals , such as their innovative methods or cutting-edge market strategy, that you want to be a part of.

You can also take the time to explain why you’re excited about the job itself. Talk about how your unique experience and skills make you a suitable candidate and how you’re confident you can contribute to the company’s goals.

Looking to write a cover letter for an internship ? Check out our detailed guide!

#5. A Call to Action

Every cover letter should end with a strategic call to action.

Your call to action can be a polite statement prompting the hiring manager to get in touch with you to go over your application or to discuss how you could contribute to their team.

Adding a call to action at the end of your cover letter shows that you’re proactive and eager to move forward with the hiring process. This highlights your enthusiasm for the role and makes it more likely for the hiring manager to get in touch with you after putting down your cover letter.

Here’s an example of a call to action at the end of a cover letter :

I am very enthusiastic about the opportunity to discuss how my artwork can contribute to Happy Hippo Book Publisher’s track record as the best children’s storybook provider on the market. Please feel free to contact me at the provided phone number so that we can discuss my application further.

Want to give your cover letter an extra kick? Use these tried and tested cover letter tips !

What Sections Should You Include in a Cover Letter?

When writing your cover letter, you can easily split the process into several key sections.

Let’s break them down:

• Header with contact details. The top of your cover letter should include a designated header where you can input your contact information, such as your full name, email address, phone number, address, and links to any relevant social media. Make sure these details match your resume and double-check for any typos.
• Company details. Do your research so you know exactly who to address your cover letter to. Add the hiring manager’s name, department, the company’s name, and the company’s address.
• Personalized greeting. Skip the cliche and impersonal “To Whom It May Concern” and use a more memorable greeting instead. We recommend using “Ms.” or “Mr.” followed by the hiring manager’s last name.
• Opening paragraph. Your cover letter should start with a brief and attention-grabbing paragraph . This should include a couple of your top skills, an impressive achievement, or a relevant qualification.
• Main body. Take the time to explain some of your top achievements or skills in more detail, and cover anything you didn’t have the space to address in your resume.
• Conclusion. Recap the main points in your cover letter so far, then wrap it up with a polite call to action.
• Closing line. Choose an appropriate closing line to finish your cover letter with and sign your name underneath.

What Should You Never Include in a Cover Letter?

A cover letter allows you to personalize your application and provide more details about you to the hiring manager.

But that doesn’t mean everything should make the cut.

Let’s look at what you should never include in your cover letter:

#1. Irrelevant information

Your cover letter should be concise and focus on the most relevant details that make you the right candidate for the job.

Hiring managers don’t have all day to spend on your application, and when they’re reading your cover letter, they want to get to the point quickly. If your cover letter includes too many personal anecdotes or irrelevant experiences, like how you worked as a dog walker at 15, they might get bored and stop reading it altogether.

A cover letter is, first and foremost, a professional document, not a personal essay. This means that focusing too much on yourself, as well as your wants, needs, and opinions, is not a good idea.

Your cover letter should focus on what you can do for the employer, not what they can do for you. If you miss the mark here, you’ll come off as an inattentive candidate and won’t be getting an interview.

#2. Overly Long Paragraphs

A dense, difficult-to-read text can discourage a hiring manager from going through your cover letter.

For example, if the body of your cover letter is contained in a single, thick paragraph, the hiring manager might skim over it and miss your main points.

Long paragraphs can also make your cover letter look poorly organized and make you come across as someone with bad written communication skills . Your essential qualifications and skills can get lost in that sea of words and hide the most important information you want to convey.

Overly long paragraphs also imply a lack of consideration for the hiring manager’s time. Keeping your text concise and easy to follow is just as important as the content itself. Otherwise, your cover letter might not catch the hiring manager’s attention at all.

#3. Salary Expectations

Unless the employer specifically asks you to, it’s considered taboo to include salary expectations in your cover letter, and it can even leave a bad impression on the hiring manager.

Talking about money in your cover letter can make it seem like your primary interest in the job is the paycheck. And, while there’s nothing wrong with wanting a specific salary, this can seriously undermine what you want to convey to the hiring manager about your enthusiasm for joining the company and your professionalism.

You should also keep in mind that talking about salary expectations so early on can even put you at a disadvantage in potential salary negotiations . If you mention a high number too early on, the hiring manager might reject your application before you even make it past the initial screening. But if you go too low, you could undervalue yourself.

This is why it’s recommended that you discuss salary expectations during an interview once you already understand the full scope of the role and have more context.

Are you just getting started on the job market? Check out our guide to writing an entry-level cover letter !

#4. Excessive Flattery

Writing a cover letter doesn’t mean writing a love letter to the company you’re applying for.

You don’t need to shower the employer with compliments to get the hiring manager to like you. In fact, if you use too many compliments or describe the company in the exact words they use on its website, you’re going to be severely disappointed.

For example, most companies you apply to may describe themselves as “innovative” or “ team-focused .” If that’s all you can say about them in your cover letter, it tells the hiring manager that you never researched the employer or paid much attention to what they do.

If you genuinely hold the company’s values, mission, or culture close to your heart, there’s no harm in mentioning how they inspire you. Just remember to keep it professional and related to how you can enthusiastically contribute to their work.

#5. False Information

This should go without saying but lying on your cover letter is just as bad as lying on your resume – very bad.

We get it; you want to impress the hiring manager. But exaggerating or falsifying information to make yourself look like the coolest candidate ever can easily backfire.

On one hand, the hiring manager is probably going to catch onto you while reading your cover letter. They’re going to notice the inconsistencies you didn’t pay attention to, and they simply won’t call you.

But it could be even worse. You could land an interview, only to have the hiring manager discover the truth face to face. Your professional reputation could suffer some serious damage, beyond just an awkward interaction during the interview.

Trust us – lying isn’t worth it. You’re capable of writing a standout cover letter without exaggerating anything you can’t back up.

#6. Grammatical Mistakes

You should always proofread your cover letter before submitting it with your job application.

Even when you’re absolutely sure there are no mistakes, sometimes you might miss something that the hiring manager will notice immediately.

This is why we always recommend you do several rounds of proofreading and editing before finalizing your job application.

Start by carefully reading your cover letter out loud. It might sound a little weird, but it helps you notice any awkward phrases or words that are out of place.

Then, run it through a spell-checking tool like QuillBot or Grammarly . They can help you spot any errors you might have missed.

Finally, ask a friend or family member for help. A fresh pair of eyes can read your cover letter and notice mistakes that both you and your robot sidekick might have skipped over.

#7. Complaints About Employers

As a general rule, you should never badmouth your previous place of employment.

If you were unjustly fired or passed over for a promotion for personal reasons, these are best explained during an interview.

It’s important to always maintain professionalism when your past employer or coworkers are brought up, especially in your cover letter.

For example, instead of saying you had enough of a chaotic work environment, you could say you’re “looking forward to joining a team that values structure and accountability.”

Check out these more common cover letter mistakes and keep an eye out while writing your cover letter!

29 Cover Letter Examples

Looking for inspiration? Check out these perfect cover letter examples for different professions.

#1. Customer Service Cover Letter

Check out our full guide to writing a customer service cover letter here.

#2. Marketing Executive Cover Letter

Check out our full guide to writing a marketing executive cover letter here.

#3. Medical Assistant Cover Letter

Check out our full guide to writing a medical assistant cover letter here.

#4. Consultant Cover Letter

Check out our full guide to writing a consultant cover letter here.

#5. College Student Cover Letter

Check out our full guide to writing a college student cover letter here.

#6. Retail Cover Letter

Check out our full guide to writing a retail cover letter here.

#7. Team Leader Cover Letter

Check out our full guide to writing a team leader cover letter here.

#8. Actor Cover Letter

Check out our full guide to writing an actor cover letter here.

#9. Digital Marketing Cover Letter

Check out our full guide to writing a digital marketing cover letter here.

#10. Executive Assistant Cover Letter

Check out our full guide to writing an executive assistant cover letter here.

#11. Finance Cover Letter

Check out our full guide to writing a finance cover letter here.

#12. Graphic Designer Cover Letter

Check out our full guide to writing a graphic designer cover letter here.

#13. IT Cover Letter

Check out our full guide to writing an IT cover letter here.

#14. Project Manager Cover Letter

Check out our full guide to writing a project manager cover letter here.

#15. Sales Cover Letter

Check out our full guide to writing a sales cover letter here.

#16. Accounting Cover Letter

Check out our full guide to writing an accounting cover letter here.

#17. Business Cover Letter

Check out our full guide to writing a business cover letter here.

#18. Dental Assistant Cover Letter

Check out our full guide to writing a dental assistant cover letter here.

#19. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#20. Nurse Practitioner Cover Letter

Check out our full guide to writing a nurse practitioner cover letter here.

#21. Receptionist Cover Letter

Check out our full guide to writing a receptionist cover letter here.

#22. Architect Cover Letter

Check out our full guide to writing an architect cover letter here.

#23. Management Cover Letter

Check out our full guide to writing a management cover letter here.

#24. Physician Cover Letter

Check out our full guide to writing a physician cover letter here.

#25. Substitute Teacher Cover Letter

Check out our full guide to writing a substitute teacher cover letter here.

#26. Software Engineer Cover Letter

Check out our full guide to writing a software engineer cover letter here.

#27. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#28. Mechanical Engineering Cover Letter

Check out our full guide to writing a mechanical engineering cover letter here.

#29. Attorney Cover Letter

Check out our full guide to writing an attorney cover letter here.

FAQs About What to Include in a Cover Letter

Do you still have some questions about what to include in a cover letter? Check out the answers to some of the most frequently asked questions on the topic!

#1. What is a good example of a cover letter?

There are plenty of great cover letter examples for different professions that you can look at.

Overall, a cover letter that’s well done starts with your contact information in a designated header at the top. Next, you have to add the hiring manager’s contact details and include a personalized greeting.

Write a strong opening paragraph that references the job you're applying for and includes a standout achievement or relevant experience that makes you a strong candidate.

Use the body of your cover letter to expand on your key skills and experiences that match what the employer is looking for. Give specific examples to illustrate your greatest accomplishments and how you gained your most impressive skills.

Wrap up your cover letter by recapping your key selling points and including a call to action that invites the hiring manager to reach out to you. Lastly, add a professional closing line and sign your name underneath.

#2. How do you start a cover letter?

The opening to your cover letter should be brief and attention-grabbing.

Your first few sentences should be something that makes the hiring manager want to learn more about you. You don’t want to give them too many details—just enough to pique their interest.

Explain why you’re writing and why you’re interested in the specific role. We recommend including keywords from the job ad , especially ones that match your most relevant skills, experiences, or impressive achievements.

#3. How do you write a unique cover letter?

Your cover letter is your chance to give the hiring manager a unique insight into you as a candidate. It’s your opportunity to stand out from the crowd using your own words.

The best way to write a unique cover letter is to start by researching the company and referencing anything you find attention-grabbing about it. You should be able to easily identify what you like about the specific employer, such as their contributions to the industry, their values, and reputation, and mention it in your cover letter.

Use a polite but conversational tone to convey both your professionalism and personality. Instead of using passive language to explain that you “managed” this or were “responsible for” that, take advantage of action verbs and power words to make your experiences stand out.

Avoid using generic phrases like how you’re a “team player” or have “ leadership skills ” alone, and instead provide concrete examples that back up the skills and experience that make you the right candidate for the job.

#4. Should a cover letter be fancy?

Since a cover letter is a formal document, you might be tempted to make it fancy.

There’s no need to go over the top with your cover letter. Adding too much decoration or creative flair can detract from the information you want to convey to the hiring manager.

Your focus should always be on writing a clear, concise, and well-organized text that gets your point across.

More traditional industries, like law or finance, should stick to minimalistic cover letter templates with a clean and simple layout.

For professionals aiming for creative industries like illustration or graphic design, a bit of color can make your application pop. Even then, it’s important to strike a balance between creativity and professionalism, so your cover letter’s text remains the hiring manager’s primary focus.

Key Takeaways

And that’s all there is to what you should include in your cover letter!

Hopefully, after reaching the end of our article, you feel confident that your cover letter covers all the necessary bases. Good luck on your job hunt!

But before we say goodbye, let’s briefly recap what we've covered so far:

• Your cover letter should be concise and avoid any irrelevant information. The hiring manager is interested in what you can do for the company, not in any personal information that doesn’t relate to the job.
• Overly long paragraphs and a messy layout can leave a bad impression. Instead of trying to format everything yourself, use an online cover letter builder.
• Our online resume builder offers resume templates and matching cover letter templates that you can use to create a stylish and professional job application in minutes.
• Dedicate a portion of your cover letter’s main body to express your genuine interest in the company and the specific role. Do some research beforehand so you can identify several things you genuinely like about the company and position you’re applying for.
• End your cover letter with a strategic call to action. This shows the hiring manager you’re eager to make it to the next step of the hiring process, and it makes it more likely for them to reach out to you.

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The Ultimate Cover Letter Writing Guide

The complete guide to writing an effective cover letter.

Certified Professional Resume Writer

Any of these sound familiar? The simple answer is yes, having an effective cover letter is completely necessary and highly recommended and we’ll tell you  why you need a cover letter as well as a resume!

When you’re applying for a job, whether it be for an  entry-level  position after graduating or for a high-level executive vacancy with a  professional resume , a  cover letter is essential to make your application stand out .

Without this extra introductory letter, a resume alone could easily be discarded by a hiring manager. CareerBuilder  estimates you’re  10% more likely to miss out on an opening  if you don’t include a cover letter.

Writing a good cover letter  it’s not a skill many many people master, but that doesn’t mean it’s an impossible feat!

With our complete  cover letter guide , you’ll learn  how to write a cover letter  that will attract the hiring manager and convince them to read your winning resume.

What is a cover letter?

A cover letter is an extension to your job application.  It is not obligatory but including a well-written cover letter is  strongly advised by all human resource experts . By definition, a cover letter is an accompanying, explanatory letter.

All  jobseekers need a sales pitch  of sorts, they need to hook the reader and demonstrate to the hiring manager why they are the right person for the vacancy on offer. This style of  self-marketing for a job application  must come in the form of a  winning resume and cover letter combination  that complement one another.

A simple cover letter is an introduction to the candidate  behind the qualifications and experience. The aim is to show a prospective employer how you can take on the role and  what you can offer the company  in question.

Cover letters generally  follow a basic structure  and can be in either hard or digital format, that is to say, either printed and sent via regular mail or as a document scanned and attached to send digitally, or written directly in an  email cover letter .

Why include a cover letter on a job application?

If you want to stand any chance at all of  catching the eye of a potential employer , it is  imperative to include a cover letter  with your job application.

Simple – even if you  create an effective, outstanding resume , using all the right keywords and qualifications etc. it’s possible there are candidates more qualified than you or with more experience so it’s necessary to  add a cover letter to back up your resume  and allow the hiring manager to see more of your personal side that is relevant to the vacancy.

• The cover letter demonstrates your communication skills.
• The cover letter serves as an introduction to the resume.
• The cover letter can be used to emphasize certain skills, or mention skills that you couldn’t fit on the resume (it serves as an addendum).
• The cover letter is what you customize for each position, to show why you are the right person for “That” role, as opposed to the resume which stays pretty much the same for all applications.

A cover letter is the added value  that you need in a job application to ensure the call-back you’ve been waiting for.

To  create a unique, tailor-made job application , each candidate should use a cover letter to highlight their strengths and  elaborate on relevant achievements  that demonstrate their ability to take on the new responsibilities.

Is it practically always sensible and  appropriate to write a cover letter to accompany a resume for a job application  that should be customized for the role you’re applying to including any explanations of information that might be missing from the resume, such as employment gaps, traveling, periods of study etc.

The only time it is acceptable to not include a cover letter in your job application is if the job listing specifically requests that you do not.

Advantages of Writing a Cover Letter

A cover letter directly adds to the likelihood that you are called in for an interview and  gives you a better chance of being hired .

If you’re successful in  writing an effective cover letter , it will offer you the following advantages:

• Hiring managers will see your added effort
• Demonstrates you put in the time to learn about the company
• It will add a personal touch to your application
• It shows your enthusiasm for the opening
• Hiring managers will become acquainted with your best qualities

Knowing exactly what is in a cover letter will ensure that it gives you a  major advantage  over the other applicants.

What are the 3 Types of Cover Letters?

Adding a cover letter is almost always essential, but  choosing the appropriate letter  will also be key. Depending on the job post you are applying for, you will need to select the best type of letter to send along with your resume.

There are  3 types of cover letters  that you can send to a hiring manager. The 3 types are:

• Application cover letters
• Letters of Interest
• Email Cover letters

The letter you write is influenced by  whether you are going to apply for a job directly , citing a referral, or asking about vacancies that are not advertised.

Whatever the case may be, ensure that the cover letter is  specific to the job vacancy . It’s always important to avoid making a generic cover letter for every single job you apply for.

So, what are the 3 types of cover letters you should consider sending to a job recruiter?

Application Cover Letter

This is your  classic cover letter  that you send to a hiring manager when you spot a company advertising a job opening. When you want to directly apply for a position, it is mandatory to send this, unless you are specifically asked not to.

Using this letter, you can mention why you want to work for a specific company and why you are the perfect candidate for the position.

Letter of Interest

Say you notice a company that you would really like to work for. It fits your sector, and you know it offers great benefits and good pay. However, you  can’t find any openings  that match your skill set.

If that’s the case, you don’t need to sit around and wait for the company to have a job vacancy. You can take action with a letter of interest. This type of cover letter  states your interest in being employed  by a company that isn’t currently advertising any vacancies.

This type of letter goes by a couple of other names, such as:

• Letter of intent
• Statement of interest

Of course, since there is no vacancy there is no role you can specifically mention, which is the major difference between a letter of intent and a traditional cover letter. Your objective will be to  advertise yourself well enough  that an employer will just have to interview you.

Email Cover Letters

Over the years, the job application process has shifted to a nearly  100% online hiring process . Due to this, it may be necessary to send your cover letter  in an email  as part of your job application.

While applying, there may not be an option to upload your cover letter. Or maybe you would just like to send it in the  body of your email along with your resume . You can send it in one of two ways, in the body of your email or as an attachment (in PDF).

How to write a cover letter

A cover letter, although  short in length  generally, can take time to elaborate as it is important to get it right. Sometimes, due to the scarce space for writing, candidates find it difficult to know  what to include in a cover letter  and  what to leave out .

However, knowing  how to do a cover letter  can make all the difference to your job application and be the just the thing to capture the attention of a hiring manager.

A  professional cover letter  should be well-formatted, following a structure with a header, an opening paragraph, a second main paragraph, a final closing paragraph and a closing with signature/electronic signature.

To  begin writing a cover letter for a job application , candidates should analyze their skills, qualifications, accomplishments and experience to  decide which are the most fundamental aspects to include  in their personalized cover letter.

Next, each jobseeker will have to  select the most job-relevant  of these elements to include by  comparing them with the required or desired qualifications and experience  in the job description.

Finally, the applicant should choose some  memorable examples which demonstrate evidence  of each element included in their cover letter, aiming to  tell a story  which shows their aptitude concerning each skill or qualification.

Jobseekers should also ensure to explore  how to make a cover letter  for their specific role or industry because, similarly to resumes, each cover letter should be  tailored for the vacancy  and company to which it will be sent.

It is vital for candidates to  consider several factors when it comes to writing their professional cover letter . A jobseeker must review their  resume work history section  as well as any skills and honors included to find the  most pertinent experiences  that can be explored further. Detailing examples of when a candidate demonstrated certain abilities or expertise is how a candidate can convince a hiring.

One way to create a winning cover letter is to use an  online cover letter creator  or take advantage of cover letter templates as a stepping stone as well as checking out cover letter examples that can serve as a great source of inspiration for you to make your own  unique cover letter .

Our  cover letter builder  forms part of our resume builder and allows jobseekers to create a more complete job application. Users can write their cover letter with pro tips and design help thanks to our pre-designed templates. Read our  cover letter writing guide  to get to grips with  cover letter writing techniques  and tips before using our online cover letter builder!

How to Structure a Cover Letter

The  structure and layout of a cover letter  is essential to make sure the letter displays each point that you wish to get across  clearly and concisely . This means it’s necessary, in general, to follow a commonly-accepted format for an effective cover letter.

Similarly to a  resume format , designing and  writing a cover letter has certain rules  which should be adhered to in order to convey the necessary information in a brief and to the point introductory letter.

Check out some of the  cover letter best practices  as advised by human resources experts below:

• It’s imperative to  begin a cover letter with a header , including the candidate’s name and contact information as well as the date. This  primary cover letter section  can also include the job title, website and other relevant personal information.

Following this, the  letter should include the details of the company  and person to whom you are writing, with the full name, job title or team, company name and address.

• The main body of a cover letter should be divided into  three sections : an introduction, a bullet list of accomplishments followed by a paragraph highlighting skills, and a closing paragraph inviting the hiring manager to contact you. By using bullet points when detailing your achievements and capabilities, you can make sure that recruiters will be able to quickly pick out key information. This is especially important as studies have found that recruiters spend very little time reading each individual application.
• Finally, the letter should be electronically or physically signed with your full name in a formal manner.

The universally-accepted  cover letter length  is no longer than one letter page, which in total has about  250-300 words  for the main body of text.

Don’t  repeat information  or be too detailed because hiring managers simply do not have the time to read it all and will simply skip to the next one.  Resumes that run over 600 words  get rejected 43% faster and cover letters can easily fall into this trap too.

Keep your cover letter short and sweet and to the point!

Get more  cover letter formatting advice  in our guide on  how to format a cover letter  with tips and information about all aspects of a good cover letter structure.

Cover letter advice

The  importance of including a cover letter  with your job application is often overlooked by jobseekers of all categories, however this can seriously reduce your possibilities of getting an interview with a prospective employer.

Therefore you need not ask yourself  when to write a cover letter  because the answer is just that simple – it is  always appropriate to include a cover letter in your job application , unless the listing explicitly requests that you do not.

Check out the following  expert cover letter tips  to create a winning cover letter that will convince the hiring manager to give you a call:

• We may be quite repetitive with this one but the sheer quantity of resumes and cover letters that are disregarded simply for forgetting this  vital and basic rule  is incredible:  USE A PROFESSIONAL EMAIL ADDRESS  for your contact details and that does not include your current work email but a personal, suitable email address.
• It is essential to remember to  maintain your focus on the needs of the company  you’re applying to and the requirements and desired abilities of the ideal candidate for the role.  Do not focus on how you can benefit  by becoming a member of their team, but on how the team can make the most of your experience and knowledge.
• Remember to  highlight your transferable skills , especially in cases where you may not meet all the required qualities in the job description such as in student resumes and cover letters.
• Each  cover letter for a job application, cover letters for internships , for further study or even volunteer experience should be  tailored to their specific organization  and position with the pertinent keywords.
• Use specific examples to demonstrate the candidate’s individual capacity to take on the role and  tell a story with your cover letter  to convey more of your personality and passion towards the sector or profession.
• Towards the  end of a cover letter , each candidate should write a convincing finish to entice the hiring manager and in sales terminology “ seal the deal ”.
• Finally when you have completed your polished cover letter, potentially  one of the most important steps  in the process is to  PROOFREAD . Candidates should request that a friend, mentor, teacher or peer takes a look at their cover letter for not only  grammatical and spelling errors  but also any  unwanted repetition or unrelated information .

Some jobseekers doubt  whether a cover letter is necessary or not , but as most human resource professionals agree without a well-written cover letter, candidates lose the  possibility to demonstrate different aspects of their profile  from those included in their resumes which could easily be the deciding factor in your application!

An easy and fast way to write an effective cover letter for a job application is to employ an  online cover letter creator  that will offer advice on  how to complete a cover letter with examples  and HR-approved templates.

Cover Letter FAQs

What do employers look for in a cover letter, can a cover letter be two pages, what is the difference between a cover letter and a resume, should you put a photo on a cover letter.

Trouble getting your Cover Letter started?

Beat the blank page with expert help.

Is a Cover Letter necessary or not? – THE MORAL OF THE STORY

Cover letter, executive summary, resume introduction, candidate missive. If there is one activity proving to be more daunting or frustrating than compiling a CV, it is probably writing a well- presented cover letter.

The debate regarding cover letters makes for compelling arguments and full-on social media fights these days. Many blogs, articles, and how-to guidelines have been writing on the topic for decades.

Some talent professionals say to do, others say don’t, and candidates feel damned either way. A controversial topic nevertheless which require less covering and more comprehending to unpack the real purpose of what a cover letter can and cannot accomplish.

Will an executive summary get you the job? Probably not, but it may land you an interview. On the other hand, a cover letter may stack the odds against you if not constructed properly. Do you err on the safe side and submit just your resume, or do you include a write-up summary and hope for the best?

PRO-COVER-LETTER

“I read every cover letter I receive.” – CEO, Fortune 500 company

The advocates for cover letters cite left-field, unique and punchy candidate summaries as the driving forces behind interview invitations and job offers. According to them, cover letters should be mini-biographies to present experience, accomplishments and skills value-add. All packed into 2-3 paragraphs enticing the viewer to read the rest of the resume.

Apart from the primary attention-grabbing purpose of a cover letter in response to job advertisement you could also apply it to spice up your social media profiles.  A summarised version of your cover letter information may serve as an introductory commentary for the typical ‘’tell me about yourself ” questions at networking events or during interviews.

The cover letter purists encourage customization and authenticity of candidate bios.

ANTI-COVER-LETTER

“I have not read a cover letter in four years.” – CEO, global consulting firm

The anti-cover letter brigade has strong views about cover letter content . A waste of time, boring, generic containing redundant information and an entirely useless exercise pretty much sums up these, not so rosy sentiments.

Allan Jones , Chief Marketing Officer a from ZipRecruiter subdues cover letters to ‘’uninspiring copy-paste form letters which have not evolved in 50 years”.

Some talent influencers go as far as expressing concerns that shoddy candidate bio’s riddled with mistakes and useless information receive only one click, and that is the DELETE button. No FORWARD, No REPLY, just bye-bye to your interview prospects.

Anti-cover letter lobbyists caution strongly against superficial and “one size fits all” applicant summaries.

IS A COVER LETTER NECESSARY?

The hiring jury is still out. No consensus exists on whether a cover letter boots your chances for an interview or in fact increases the possibility of a decline response (or no response for that matter).

Rather be safe than sorry and include a cover letter with your job applications, however, make an effort to present something read-worthy, not yawn-inducing.

AUTHENTICITY – Tell, don’t sell

• A superficial account of your title, duties and the money you expect as the introduction to your resume, will hit the recycle bin quicker than you can say ‘’decline’’.
• Avoid phrases like hardworking, adaptable and dedicated. You are writing an executive summary, not a business reference . The same goes for overselling your skills like “I am the best salesperson you will ever hire” or “clients stick to me like glue” (by the way these are real-life examples).
• Your cover letter should tell (not sell) your story with an honest recollection of you are as an individual, as a professional and your motivation to secure a career at that specific company.
• A conversational tone (grammar rules please) will engage the reader as opposed to big words that make you seem disingenuous .

CUSTOMIZATION – Acceptable to exceptional

• Customizing your cover letter to include WHY you are interested in the specific company or position shows that you are willing to make an effort during the application process. Yes, this is extra work for you now, but the result will be additional interviews too.
• Have a bit of fun too: if they are known for their superior coffee stations or break rooms with pool tables, mention that to add a bit of quirky humor . A smiling hiring manager is more likely to move your application to the shortlisting pile. 
• A one size fits all cover letter to “spray and pray ” over to every company may seem quicker, but then prepare yourself to wait infinitely for feedback. Instead opt for a super cool 60-second video bio , that you can submit with your bulk applications .

A COVER LETTER IN ONE, TWO THREE

• One – An introductory overview of WHO you are professionally and as an individual, highlighting a key strength or accomplishment (not who you are on Friday nights at the club).
• Two – WHAT you are looking for in your next career move to provide clarity and poise to your application (money talk is a no-no).
• Three – The punchline answer to WHY them (your reasons for applying to that specific organization).

COVER, NO. UNCOVER, YES

The ambiguity of the term cover letter may indicate covering up, hiding and masking your real self for the sake of securing an interview or employment offer.

Perhaps we should change the expression to reflect its true purpose: A genuine candidate proposal to uncover, express and explain your unique attributes, experience, and motivations to hiring authorities.

What is YOUR story going to be?

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What Not to Include in a Cover Letter

The Purpose of a Cover Letter

• 15 Things You Shouldn't Include

What to Include in a Cover Letter

A cover letter is an important part of your job application. In some cases, employers require a cover letter to be submitted with your resume. In others, a cover letter is optional or not required.

A cover letter can boost your application for a job. It can also cost you an interview if it doesn't include the right information or if it's sloppy or badly written. A Career Builder survey reports that typos or grammatical errors are an instant deal breaker for 77% of hiring managers.  

It’s always a good idea to provide a cover letter if you have the option . Your cover letter can make the difference between getting selected for an interview—or not. It gives you a chance to sell your qualifications to the hiring manager, and shows them why you are a strong candidate for the job.

A well-written cover letter gives you the opportunity to frame your background so that employers draw the right conclusions about your qualifications as they review your resume.

In your cover letter, it’s important to convey how your character, interests, motivations, knowledge, skills, and experiences equip you to excel in the job. This is your opportunity to show the employer why you’re an excellent candidate for the position and should be considered.

Here are  tips for matching your qualifications to the job , so that you can make a match between your credentials and the employer's job requirements.

There is such a thing as too much information when it comes to cover letter writing. Your cover letter should be short, concise, and focused on what you can offer the employer.

You don’t need to share non-relevant information, personal information, or anything else that doesn’t connect you with the position for which you’re applying.

Your letter should avoid making the wrong impression about your candidacy. Furthermore, it shouldn’t provide useless information that makes it more difficult for the recruiter to focus on your most compelling qualifications.

15 Things You Shouldn't Include

1. any spelling or grammar errors.

Your cover letter is viewed as a sample of your ability as a writer and evidence of your attention to detail. Even a minor typo or error can knock you out of contention for the job. Review these proofreading tips to make sure your letters are perfect.

Even better, if you can get someone else to review it for you then do that too. It can be hard to catch our own mistakes.

2. The Wrong Company Name or the Wrong Name of the Contact Person

Double-check to be sure that you've addressed your cover letter to the correct person at the right organization. If you get it wrong, it is a tip-off that you are mass producing your documents and may lack attention to detail.

Nobody likes it when they are called by the wrong name, and that's especially true when you're reading letters from someone who wants you to hire them.

3. Anything That Isn't True

It shouldn't need to be said, but it's important to keep your cover letter as honest as your resume. A ResumeLab survey reports that 93% of respondents know someone who has lied on their resume.  

Facts can be checked, and lies are grounds for rescinding offers and dismissing employees. The ResumeLab survey notes that 65% of the people who were caught lying were either fired or not hired.  

I’ve heard from job seekers who were in a panic because they stretched the truth or outright  lied in their cover letter or resume  and didn’t know how to rectify it. You don’t want to be one of those people. Make sure your cover letter accurately reflects your qualifications for the job.

Don't embellish your work history or qualifications. Employers can and do check with references and previous employers.

4. Paragraphs That Are Too Long

Employers will skip over your cover letter and move right to your resume if it is too difficult to read.

• Each paragraph of your letter should include 5 - 6 lines of text with no more than three sentences in each. 
• Include plenty of white space at the top and bottom of your letter and in between paragraphs.

Here’s  how long a cover letter should be .

5. Your Salary Requirements or Expectations

Don't include salary requirements or expectations unless directed to do so by the employer. It’s important to demonstrate to the employer your interest in the job itself and not make it seem like money is your primary motivation.

It’s always wise to let the employer mention salary first, if possible. Here’s  when and how to mention salary  to a prospective employer.

6. Negative Comments About a Current or Past Employer

Avoid including any negative comments about your current or previous employer as part of why you are looking for work. Employers tend to view such comments as an indication of possible attitude or performance problems.

Keep your letter positive and focused on why you're the right person for the job.

7. Information Not Related to the Job

Don’t include any text that is not directly related to your assets for the position or why it appeals to you. Empty language can distract the employer from your core messages. It's better to write a short letter than one filled with irrelevant information.

Your letter should focus on why you're the best-qualified person for the job, and what you have to offer the employer.

8. Personal Information

The employer doesn't need to know you want this job because of personal reasons. Keep your focus on the professional reasons you'd love to be hired, and keep the personal ones to yourself.

Your goal is to sell yourself to the hiring manager as a quality candidate, not to get someone to consider you because you would really love the employee discount or the hours, for example.

9. Any Portrayal of the Position as a Stepping Stone

Most employers will be looking primarily for someone who is motivated to do the job that they are advertising for a reasonable length of time. Mentioning future advancement can lead them to believe you would not be satisfied doing that job for long.

The exception, of course, would be if the employer has referenced the issue or if the position is part of a training program.

10. What You Want

Your cover letter isn't about what you want; It's about what you have to offer. Don’t mention what you want to get out of the job or the company. The precious space in your cover letter should focus on what you have to offer the employer. Here’s what to include in the  body section of your cover letter .

11. What You Don't Want

Don't mention anything you don't like about the job, the schedule, the salary, or anything else. Save your thoughts for when you're offered a job and in a position to negotiate. There are many applicants for most jobs, and the ones who get the interviews will be the candidates who don't have a list of requirements.

12. Qualifications You Don’t Have

Addressing what might be missing in your candidacy with statements like "Despite my lack of sales experience... " is not a good idea. Don't draw attention to your limitations as a candidate. Keep the focus on your credentials and how they will enable you to get the job done.

13. Explanations for Leaving Past Jobs That Sound Like Excuses

Any excuses may needlessly direct attention to less-positive chapters in your work history. Pointing out that you were recruited for a better job is fine, but there's no need to mention that you were fired or had difficulties in previous positions. Keep your job application materials positive and focused on the future.

14. Excessive Modesty or Overly Flattering Language

You need to convey positives in your letter but do so in a matter-of-fact way. Speak about accomplishments and results, but avoid using adjectives to describe yourself that may suggest you are arrogant or conceited.

15. An Overwhelming Amount of Interest in the Job

Promote your credentials, but don't oversell yourself. Excessive interest can hint of desperation or undercut your leverage for salary negotiation. You’re pitching your candidacy, not begging for an interview. Showing desperation is a surefire way to turn off the hiring manager.

Keep in mind that your cover letter has one goal: to get you a job interview.

Take time to  match your qualifications carefully to the job requirements  and to  write a personalized cover letter  that shows the hiring manager, at a glance, why you're a terrific candidate.

Career Builder. "Employers Share Their Most Outrageous Resume Mistakes and Instant Deal Breakers ." Accessed Sept. 3, 2020.

ResumeLab. " Lying on a Resume (2020 Study) ." Accessed Sept. 3, 2020.

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How to Decode Cover Letters and Hire Top Talent

June 23, 2024

Content Writer

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Hire, assess, onboard and manage top talent for every job. See how Elevatus streamlines everything; from acquire to new hire.

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Hiring top talent can be a bit like speed dating—you are trying to really get to know a person and determine whether they’d be a good fit in a short period of time. Cover letters are one of your first impressions of a potential hire, but it can take some digging to “decode” the information they contain. Below, we will discuss the use of artificial intelligence (AI) in candidate cover letters and what you should look for in a cover letter—both hidden gems and red flags.

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Table of Contents

Should i worry about ai-generated cover letters.

If you performed an online search for the term “cover letter,” many of the top search results would be AI cover letter generators. Are you worried about candidates using ChatGPT to write a cover letter ? If so, rest assured that they are often easy to recognize. How?

Life Hacker reports on the finesse that AI cover letters are missing: the technology can only reiterate what you’ve fed it from a resume. The result is that AI cover letters are often redundant restatements of what the resume includes.

On the other hand, AI text generators occasionally “hallucinate,” creating false information. Hopefully, candidates using AI have proofread their cover letters and eliminated this, but if something doesn’t sound reasonable, don’t hesitate to ask for clarification.

Why do candidates turn to AI instead of writing their own cover letters? The reasons can be complex and varied. Some have spent months applying to many jobs, and they’re simply burned out on writing one tailored cover letter after another. Others may lack confidence in their writing skills. Skill others may be juggling other responsibilities and have turned to AI to save time. A small minority may feel like their cover letters don’t matter, and thus decline to put adequate effort into it.

The bottom line is that you shouldn’t write off a qualified candidate just because they chose to generate a cover letter using AI. But you should also require them to demonstrate their skills before making them an offer—especially if written communication skills are a must for the position.

What to Look for in Candidate Cover Letters

Whether or not a potential hire has utilized AI in the creation of their cover letters, there are a few things you should look for . You may even use AI-powered tools to sift through many candidates for a good fit. 

Finding the Ideal Fit

If your company posts job openings online, as most businesses today do, you may receive hundreds or even thousands of applications for a single position. And if you have dozens of open positions at once—you can see how the workload of the hiring manager or human resources department could expand exponentially.

Many companies turn to recruitment automation software as a solution. Often called applicant tracking systems (ATS), this software can search cover letters and resumes for pre-programmed keywords, such as skills, years of experience, or educational requirements. It then returns a shortlist of applicants who best meet these requirements.

After the ATS has done its job, it is time for human eyes to do what AI cannot. Consider the following tips for finding “hidden gems” among your applicants, uncovering red flags, and disregarding false alarms.

Mine for Hidden Gems

The cover letter is a place for elaborating on the brief statements made in the resume. Candidates can use this document to draw connections between their past experiences and the position they are applying to. But these may not always be stated obviously. Read between the lines in search of the following hidden gems.

Genuine alignment with company values . Does your company display strong values? Do you have a bent toward sustainability or specific social issues? Are innovation, diversity, leadership, or honesty front of mind?

You will no doubt look for candidates whose values align closely with those of the company culture. Many candidates may state in their cover letter that they appreciate or reflect those values, but how can you be sure it’s more than ingenuous flattery?

First, look for indications that the candidate really understands the company’s values and that they are not just parroting what they found on the company website. Then, pick out examples they’ve given of sharing those values. Have they worked on personal projects or with other groups who support those values?

Enthusiasm and resourcefulness . “Listen” for the applicant’s voice in their cover letter. Try to discern their personality and enthusiasm for the position. Why do they want the job? What motivates them? An enthusiastic employee will likely be more content and productive.

Additionally, look for evidence of self-motivation and resourcefulness. This can include continuing education, personal projects, volunteering, or other activities that demonstrate the candidate’s desire to continue learning and to do more than the bare minimum.

Diamonds in the rough . You may not find the “perfect” candidate, especially for a highly specialized role. But you may find applicants that are like uncut diamonds—they need some training and guidance, but they have a foundation that could be built on. Consider hiring a motivated candidate who has some but not all of the skills needed, offering training or additional schooling as part of the onboarding process.

Red Flags to Be Wary of—And Those to Disregard

Above, we compared searching for a new hire to dating. While dating, there are no doubt “red flags” that indicate you wouldn’t get along well with this person—you wouldn’t want to marry them. Likewise, there are red flags you should look for that could signal future issues should the applicant become an employee.

In the cover letter, be wary of red flags such as the following:

• Instructions not followed. This can indicate that the individual does not follow instructions well or that they do not demonstrate good attention to detail.
• Major typographical errors . A cover letter that is replete with spelling, grammar, and punctuation errors, or that is formatted poorly to the point of being unreadable can indicate that the candidate lacks basic computer skills, as a program like Grammarly would easily clear up such errors. It can also suggest a lack of attention to detail or a haphazard attitude toward tasks.
• Use of slang or unprofessional speech. If they included it in a professional document, they would no doubt speak this way in person. If it doesn’t fit with your company’s values, consider it a red flag.

“Details create the big picture” Sanford I. Weill

There are also several traditional “red flags” that you probably shouldn’t worry about. These include:

• Employment gaps. It was once a rule of thumb that long employment gaps indicated unreliability. Since the COVID-19 pandemic, however, this thinking has become obsolete. In addition to pandemic-related gaps, some people may take time to raise a family, care for sick family members, travel, write a book, go back to school, or care for their own mental or physical health. Rather than dismiss candidates with career gaps, try to discover what unique skills or abilities these sabbaticals may have entailed.
• Past criminal records . While the cover letter is not likely to report imprisonment directly, it may note an employment gap. Historically, most businesses have shied away from giving formerly incarcerated individuals a second chance. Doing so, however, may entitle the employer to certain tax credits. Business Insider reports that employees with a criminal record are fractionally more productive than those with a clean record, a motivation possibly linked with the difficulty of finding a job. Finally, Greater Boston Legal Services states that “no studies show that hiring workers with criminal records contributes to increased crime, violence, theft, or dishonesty in the workplace.”
• Lack of career growth . Some sources still recommend avoiding candidates who don’t display career development from entry-level roles to positions of more responsibility. This makes sense if you are hiring for a leadership role, but could otherwise cause you to overlook talent. There are many personal, environmental, and professional reasons why an employee might decline promotions or stay in the same position without outwardly observable advancement.

If any of your top candidates present these former red flags, talk to them about it during the interview process. You may find that employment gaps and other issues have simple explanations and do not present a problem.

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Key Takeaways

When considering cover letters, look for unique, tailored documents that offer insight into the candidate’s personality and motivation. You can use software to look for necessary skills but don’t forget to dig further. Read between the lines to find out how well they align with company values and how excited they are about the position and the company mission. Don’t overlook candidates who have a firm foundation but may need a little extra training to get them up to speed.

Some cover letter red flags, such as not following the directions or leaving lots of typos, can suggest future difficulties, but don’t let outdated red flag biases color your opinion of candidates with career gaps, criminal records, or a seeming lack of career growth.

Frequently Asked Questions (FAQs) About Cover Letters

What is the purpose of a cover letter? Cover letters serve as the first point of contact between a job applicant and a potential employer. Cover letters are more narrative than resumes alone—they should build on the content of the resume, offering insights about the candidate’s unique qualifications and motivations. They should also briefly address potential issues like career gaps or the lack of a certain qualification.

Should I require a cover letter?

You may decide not to require a cover letter for straightforward or entry-level positions if the candidates’ ability to perform the necessary tasks can be determined from the resume alone. However, cover letters can provide more nuanced information when you’re building a team or looking for a fit for a specific company culture.

Should I dismiss applications that don’t include a cover letter?

If your application instructions require a cover letter and it is omitted then, yes, you should dismiss applications that don’t include one. Ignoring the request for the cover letter can indicate the candidate has difficulty following directions. However, if your instructions did not require it, applications should not be dismissed without some consideration. 

Should I dismiss AI-generated cover letters?

Some companies do not accept AI-generated application documents. If this is your preference, state it explicitly in the application instructions. Software is available that can be used to identify AI-generated content. Keep in mind, however, that such software is not foolproof.

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3 Keys to Writing Cover Letters That Stand Out

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3 Keys to Writing Cover Letters That Stand Out was originally published on Vault .

It's a myth that high quality job openings are few and far between thanks to Covid. The truth is, despite the economic uncertainty created by the pandemic, there are many great openings out there. And to get them—or, at least, have a chance at getting them—you first need to capture the attention of hiring managers. And the best way to do that is to write compelling cover letters. So here are the three keys to writing cover letters that stand out.

1. Convey your personality, quirks and all.

Showcasing your uniqueness and allowing your personality to shine through in your cover letters can magnetize hiring managers, sending instant messages that you might be the candidate they're looking for. The secret to achieving this is to use specific details, rather than vague ones.

For example, the following was recently used by an applicant when applying for a Head of Marketing position (shortly after sending this, the candidate was interviewed and then hired):

“I have a passion for data and analytics. I enjoy spending (a little too much time) geeking out in Google analytics, advertising platforms, and BI tools (Tableau and Looker), digging deep into data to identify opportunities that can be leveraged to drive growth and inform testing strategies for campaigns, websites, and products.”

Now compare the above to the below (which has less personality and fewer details, and thus would likely not stand out):

“I am well versed in data analytics, and I am experienced with Google analytics, BI Tools, and other advertising platforms. I have a proven ability to inform testing strategies for campaigns for websites and products.”

Here's another example of cover letter phrasing that captures the attention of hiring managers:

“I'm rather obsessed with personal organization. I read three organizational blogs on my own time, and I've organized my desktop folders into color-coded sub-categories. My friends laugh at me for saying things like, ‘An organized space equals an organized mind,' but I don't like wasting time looking for things.” 

Now compare that to this less specific phrasing:

“I have a proven track record of being organized, and I have a passion for it. I have a proven knack for keeping files organized on an ongoing basis, and I have put organizational processes and procedures in place for my department. The bottom line is organization is always my highest priority.” 

2. Prove your level of dedication to your profession.

Another way to stand out is to illustrate specific things about your dedication to your field. In the following example, a candidate showcases her dedication to her profession, proves that she spends a lot of time thinking about driving results in her field, and shows that she takes concrete steps in order to be a high quality contributor in her field. All of which goes a long way when it comes time for hiring managers to decide which candidates to interview. 

“I believe that a good marketing strategy requires seeking out the latest trends and staying one step ahead of the competition. I've attended the Traction conference two years in a row and completed the 2018 Reforge Growth Series, a highly credible and exclusive course that only accepts 10 percent of applicants and is built by leaders from Hubspot, Uber, and other firms. Through these professional developments, I've opened my mind to uncommon marketing methods, and I pride myself on thinking outside the box to develop strategies that create sustainable, low-cost customer acquisition loops that lead to long-term positive ROI.” 

Now compare the above to the below, which is less detailed and includes less specific phrasing:

“I have the skills and requirements for this position, and I believe I would complete every task asked of me to the highest standard expected. My background and experience make me an excellent fit for this position for many reasons. I am very interested in marketing, and I think I would be a great asset to the team.”

3. Include concrete, quantitative results that show your value.

In any written application, you'll need to showcase some form of quantitative results to stand out. Note that even if you don't have a lot of shiny results in your career yet (or even any relevant experience—which is okay!), you can still use words to capture someone's attention with what you have done. And if you do have a record of achieving quantifiable results, then by all means include them, like in the below:

“I developed several Google ad campaigns that were worth more than $500,000 and that resulted in high-level customers. Also, through testing and optimization, I increased newsletter sign-ups by more than 200 percent.”

Now compare that to this bland sentence:

“I have experience in Google ad campaigns, as well as experience in testing and optimization.”

A final note

When trying to convey your personality, get across your dedication, or communicate your value, there's a big difference between saying you're a good fit for the job and actually showing it.

So, when writing your cover letters, try to hold these words in mind: I know you (the hiring managers) don't know me, so let me show you exactly why I'm completely invested, committed, and passionate about doing this specific type of work. And let me show you the specific reasons why hiring me, over all other candidates, would be beneficial to you.

If you hold all this in mind, the right details and words will flow right out of you—and into your cover letters.

Natalie Fisher is best known for helping professionals land their ideal roles and achieve explosive salary growth (even with little experience). If you want to dive deeper on the topic of your career mindset and become a person who knows exactly how to land their dream job offer, listen to her on the podcast Get a Six Figure Job You Love .