lawn landscaping business plan sample

Landscaping Company Business Plan Template

Written by Dave Lavinsky

Landscaping Business Plan

You’ve come to the right place to create your landscaping business plan.

We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their landscaping companies.

Landscaping Business Plan Example

Below is a sample landscaping business plan and template to help you create each section of your landscaping business plan.

Executive Summary

Business overview.

Beautiful Gardens Landscaping Service is a startup landscaping business located in Dallas, Texas. The company is founded by John Martinez, an experienced entrepreneur who has gained valuable knowledge on how to manage a landscaping business during the past five years while working as the manager at Lake Landscaping & Lawn Care. Now that John has experienced managing a landscaping business, he is ready to start his own company, Beautiful Gardens Landscaping Service. John is confident that his landscaping skills, combined with his understanding of business management, will enable him to run a profitable landscaping company of his own. John is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of residential landscaping – sales and marketing, scheduling, customer service, financial management, and landscaper training and support.

Beautiful Gardens Landscaping Service will provide a variety of professional landscaping and lawn care services for residential customers in Dallas, Texas. Beautiful Gardens will be the go-to landscaping business in Dallas for high quality landscaping services of all kinds. The company will be the ultimate choice for prompt, reliable, and courteous customer service that goes above and beyond the competitors.

Product Offering

The following are the services that Beautiful Gardens Landscaping Service will provide:

• Lawn Care and Chemical Application
• Landscape Maintenance
• Landscape Design
• Landscape Construction
• Trimming and Pruning
• Trees and Ornamental Planting and Care
• Perimeter Pest Control
• Vegetation Management
• Gardening and Plant Care Consulting Services

Customer Focus

Beautiful Gardens Landscaping Service will target homeowners in Dallas. The company will also target owners of multi-family residential buildings such as apartment complexes and condominiums. No matter the customer, Beautiful Gardens Landscaping Service will deliver the best communication, service, and high quality landscaping.

Management Team

Beautiful Gardens Landscaping Service will be owned and operated by John Martinez. John is a graduate of Texas University with a Bachelor’s degree in Business Management. He has over five years of experience working as a manager for another local landscaping business. John will be the company’s Chief Executive Officer. He will steer the vision of the business and provide direction for the other managers and executives of the company.

John has recruited a landscaping expert, Lisa Smith, to be the company’s Chief Operating Officer and help oversee the business operations. Lisa will handle the day-to-day operations, including training the landscape personnel, providing consultation services, and overseeing the landscape design process. Lisa is a graduate of California University with a degree in Landscaping Design.

John and Lisa have recruited an experienced marketing director, Robert Johnson, to become a member of the Beautiful Gardens Landscaping Service management team. Robert is a graduate of the University of Maine with a Master’s degree in Sales and Marketing. John and Lisa rely on Robert’s expertise to execute the company’s marketing plan and advertising strategies.

Success Factors

Beautiful Gardens Landscaping Service will be able to achieve success by offering the following competitive advantages:

• Skilled team of landscaping experts who will oversee the process and conduct inspections regularly to ensure all landscapers are adhering to stringent quality standards.
• Beautiful Gardens Landscaping Service makes it easy for customers to obtain its services. The company uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support. For customers who prefer to communicate in person or over the phone, the company maintains an office space with a customer support representative available during regular business hours every day of the week.
• The company offers competitive pricing and discounts for regular customers.

Financial Highlights

Beautiful Gardens Landscaping Service is seeking $350,000 in debt financing to launch its landscaping business. The funding will be dedicated towards securing the office space and purchasing landscaping equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

• Office space build-out: $120,000
• Landscaping equipment, supplies, and materials: $80,000
• Three months of overhead expenses (payroll, utilities): $130,000
• Marketing costs: $10,000
• Working capital: $10,000

Company Overview

Who is beautiful gardens landscaping service.

Beautiful Gardens Landscaping Service is a newly established landscaping company in Dallas, Texas. Beautiful Gardens will be the go-to landscaping business in Dallas for high quality landscaping services performed by expertly trained professionals. The company will be the ultimate choice for prompt, reliable, and courteous customer service that goes above and beyond its competitors. Beautiful Gardens Landscaping Service will be able to provide a wide variety of landscaping and lawn care services for homeowners who value high quality, reliable service and easy-to-use communication systems.

Beautiful Gardens Landscaping Service will be able to guarantee the quality of its services thanks to the latest and most innovative landscaping project management technology and stringent quality control standards. The company’s team of highly qualified professionals are experienced in landscaping, lawn care, and gardening, thus will be able to provide exceptional results for a wide variety of services from routine maintenance to new landscape design and build-out. Beautiful Gardens also provides consulting services in the areas of landscaping, gardening, and lawn care.

Beautiful Gardens Landscaping Service History

Beautiful Gardens Landscaping Service is owned and operated by John Martinez, an experienced entrepreneur who has gained valuable knowledge on how to manage a landscaping business during the past five years while working as the manager at Lake Landscaping & Lawn Care. Now that John has experienced managing a landscaping business, he is ready to start his own company, Beautiful Gardens Landscaping Service. John is confident that his landscaping skills, combined with his understanding of business management, will enable him to run a profitable landscaping company of his own. John is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of residential landscaping – sales and marketing, scheduling, customer service, financial management, and landscaper training and support.

Since incorporation, Beautiful Gardens Landscaping Service has achieved the following milestones:

• Registered Beautiful Gardens Landscaping Service, LLC to transact business in the state of Texas.
• Has signed a lease to rent the office space.
• Reached out to numerous contacts to include previous employees, landscapers, friends, family, and professional networks to inform them of the new business.
• Began recruiting a staff of accountants, landscapers, and sales personnel to work at Beautiful Gardens Landscaping Service.

Beautiful Gardens Landscaping Service Services

Industry analysis.

The United States Landscaping Services industry is valued at $128.8B and is expected to increase by 2.3% this year. There are more than 600,000 businesses and over 1M people working in the industry nationwide. The states of Florida, California, and New York have the most landscaping businesses of all the states, while Texans spend the most on landscaping services of all states.

Households with higher than average levels of disposable incomes (over $100,000 per year) spend the most on landscaping services for their homes. While these households reduce their spending on non-essential items during times of economic downturns, they are still more consistently spending on landscaping during these times versus lower income households. The number of households in the U.S. in this higher income bracket is expected to increase this year, resulting in growth opportunities for operators in the landscaping industry. Additionally, there is a rising demand for residential landscaping services from millenials and Gen Z consumers as more of them are participating in gardening activities.

The industry faces several challenges including shortage of quality labor, numerous price-based competitors, economic downturns, and high insurance costs. Industry operators can overcome these challenges and find success by researching their competitors, providing quality service by capable personnel, implementing a targeted marketing campaign, and charging fair prices for customers and employees.

Customer Analysis

Demographic profile of target market.

The precise demographics for Dallas, Texas are:

Customer Segmentation

Beautiful Gardens will primarily target the following customer profiles:

• Homeowners with annual household incomes of $100,000 or more
• Owners of multi-family residential properties such as apartment complexes and condominiums
• Millennials and Gen Z homeowners who need help starting their own gardens

Competitive Analysis

Direct and indirect competitors.

Beautiful Gardens Landscaping Service will face competition from other companies with similar business profiles. A description of each competitor company is below.

Leif’s Lovely Landscaping Service

Leif’s Lovely Landscaping Service has been operating in the Dallas area for over ten years and has gained a loyal customer base for its excellent service and low prices. Leif’s provides residential homeowners with general landscaping and lawn care services. The company is a small operation and the founder does most of the landscaping work himself. Customers come to Leif’s for reliable, friendly service and the lowest prices in Dallas. The company offers lawn care and chemical application, mulching, tree trimming, and debris cleanup services.

Lake Landscaping & Lawn Care

Founded in 1990 by Henry Lake, Lake Landscaping & Lawn Care is a well-known landscaping and lawn care business that serves all of Dallas-Fort Worth and surrounding areas. The company offers a wide variety of landscaping services for residential homeowners. Services include regular lawn care, trimming, and maintenance, design, construction, and maintenance of landscaping features, and pool service. Lake Landscaping & Lawn Care is owned and operated by Henry Lake, an experienced contractor who designed some of the most prominent outdoor spaces in the area before starting his own business over 30 years ago.

Pete’s Perfect Landscaping

Pete’s Perfect Landscaping is a new Dallas-Texas based company providing landscaping services to customers throughout the city. The company was founded by Peter Smith, an experienced gardener who has been working in the landscaping industry for over 20 years before deciding to start his own landscaping company. Pete’s Perfect Landscaping provides a variety of landscaping services including pruning, trimming, planting, mulching, debris removal, and lawn maintenance.

Competitive Advantage

Beautiful Gardens Landscaping Service will be able to offer the following advantages over its competition:

• Beautiful Gardens Landscaping Service uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support.

Marketing Plan

Brand & value proposition.

Beautiful Gardens Landscaping Service will offer the unique value proposition to its clientele:

• Beautiful Gardens Landscaping Service makes it easy for customers to obtain its services. The company uses a proprietary software application to engage with customers and ensure transparency throughout the process. Customers can use the app to schedule service, pay their bill, monitor the work being done, leave feedback, and receive customer support.
• For customers who prefer to communicate in person or over the phone, the company maintains an office space with a customer support representative available during regular business hours every day of the week.

Promotions Strategy

The promotions strategy for Beautiful Gardens Landscaping Service is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Beautiful Gardens maintains an active social media presence with regular updates and fun content to get customers excited about the company’s landscaping services.

Professional Associations and Networking

Beautiful Gardens Landscaping Service will become a member of professional associations such as the Landscaping Association, American Gardening Society, and the Texas Lawn Care Association. The leadership team will focus their networking efforts on expanding the company’s vendor and client network.

Print Advertising

Beautiful Gardens Landscaping Service will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also invest in ads to display in industry publications and local newspapers.

Website/SEO Marketing

Beautiful Gardens Landscaping Service will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list all the services that Beautiful Gardens is able to provide. The website will also list information on the company’s events and testimonials from satisfied clients.

The marketing director will manage Beautiful Gardens’s website presence with SEO marketing tactics so that when someone types in a search engine “Beautiful Gardens” or “landscaping business near me”, Beautiful Gardens Landscaping Service will be listed at the top of the search results.

The pricing of Beautiful Gardens Landscaping Service will be moderate, but higher than low-end competitors so customers feel they receive value when purchasing the Company’s services.

Operations Plan

The following will be the operations plan for Beautiful Gardens Landscaping Service.

Operation Functions:

• John Martinez will be the CEO of the company. He will oversee the management team and lead the direction of the business. John has spent the past year recruiting the following staff:
• Lisa Smith – Chief Operating Officer who will manage the design and build process, train landscapers, and oversee the activities of the staff.
• Sam Garcia – Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
• Robert Johnson – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and outreach.
• Joe Williams – Quality Control Manager who will oversee all inspections of the landscapers to ensure stringent compliance with quality standards are met.

Milestones:

Beautiful Gardens Landscaping Service will have the following milestones complete in the next six months.

11/1/2022 – Finalize lease on office space.

11/15/2022 – Finalize employment contracts for the Beautiful Gardens Landscaping Service management team.

12/1/2022 – Begin build-out of the office and purchase equipment.

12/15/2022 – Begin networking at industry events and implement the marketing plan.

1/15/2023 – Finalize contracts for initial landscaping product suppliers and employment contracts for landscapers.

2/15/2023 – Beautiful Gardens Landscaping Service officially opens its office up to customers and starts taking appointments.

Financial Plan

Key revenue & costs.

The revenue drivers for Beautiful Gardens Landscaping Service are the fees charged to customers in exchange for the company’s services. When it comes to pricing, the business will monitor operational costs, average prices charged by competitors, and local market demand to ensure its prices will generate a healthy profit margin.

The cost drivers will be the overhead costs required in order to staff a landscaping business. The expenses will be the payroll cost, utilities, landscaping equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Average number of appointments per month: 600
• Average fees per month: $15,000
• Overhead costs per year: $400,000

Financial Projections

Income statement, balance sheet, cash flow statement, landscaping company business plan faqs, what is a landscaping company business plan.

A landscaping company business plan is a plan to start and/or grow your landscaping company business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your landscaping company business plan using our Landscaping Company Business Plan Template here .

What are the Main Types of Landscaping Companies?

There are a number of different kinds of landscaping companies , some examples include: Commercial, Residential, and Arborists.

How Do You Get Funding for Your Landscaping Company Business Plan?

Landscaping companies are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for a business plan for landscaping  and a lawn care business plan.

What are the Steps To Start a Landscaping Company Business?

Starting a landscaping company business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Landscaping Company Business Plan - The first step in starting a business is to create a detailed landscaping company business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your landscaping company business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your landscaping company business is in compliance with local laws.

3. Register Your Landscaping Company Business - Once you have chosen a legal structure, the next step is to register your landscaping company business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your landscaping company business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Landscaping Company Equipment & Supplies - In order to start your landscaping company business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your landscaping company business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful landscaping company business and how to write landscape business plan :

• How to Start a Landscaping Company Business

Where Can I Get a Landscaping Business Plan PDF?

You can download our free landscaping business plan template PDF here . This is a sample landscaping business plan template you can use in PDF format.

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How to Write a Landscaping Business Plan [Sample Template]

Are you about starting a landscaping company? If YES, here’s a complete sample landscaping business plan template & feasibility report to help you get started. Okay, so we have considered all the requirements for starting a landscaping business. We also took it further by analyzing and drafting a sample landscaping marketing plan template backed up by actionable guerrilla marketing ideas for landscaping businesses. So let’s proceed to the business planning section.

A Sample Landscaping Business Plan Template

1. industry overview.

It is not enough to own a property that is well designed and built; the hallmark of any property is the beauty of the lawns and gardens. Landscapers are in the business of giving total esthetic effect in and around our neighborhoods. It is not enough to plant flowers or have a lawn in your compound and just watch them grow; you need to hire a professional landscaping company to help you bring out the beauty in your environment.

Landscape architecture is all about the art, planning, designing, management, preservation and rehabilitation of the land and the design of a large man – made concepts; it beautifies our environment. Landscaping business just like Lawn care business is not one of those businesses that you can start and make big money from without truly working pretty hard and smart.

Any entrepreneur who intends to start his or her own landscaping business with the aim of making huge profits from it must be very creative and ready to go the extra mile to convince clients that he or she can deliver an excellent job. Furthermore, you have got to prove beyond every reasonable doubt that you are competent.

In a publication released by a Professional Land-care Network (PLANET), an international association serving landscaping professionals, lawn care professionals, exterior maintenance contractors, installation/design/building professionals, and interior scapers, there are approximately 12,000 landscapers in the united states of America.

This statistics covers independent operators, franchises and large corporate chains. They also stated that the number of professional landscapers could actually be considerably higher because there are so many people doing landscape maintenance on part – time and on a pay as you go basis.

Lastly, according to the Occupational Outlook Handbook, published in 2006-2007 (U.S. Department of Labor), is that almost 1 out of every 4 landscaping, grounds – keeping, nursery, greenhouse and lawn service workers is self-employed and provides maintenance services directly to customers on a contract basis. Of these, about 1 out of every 6 works part time.

Although, landscaping business might not be amongst the money spinning businesses in the US, but they have a very large market that is readily available for them if they can convince property owners to patronize their services.

As a matter of fact, statistics has it that the United States green industry (landscape and lawn maintenance, landscape contractors, landscape architects, irrigation contractors, and lawn and landscape product suppliers) generates roughly $67 billion to $69 billion annually. PLANET estimates that the landscaping services sector alone generates about 704,000 jobs and $35.6 million in value-added services annually in the US; it is indeed a growing industry.

Landscaping business also falls in the category of seasonal businesses. The industry experiences downtime during the winter period and in most states in the US. In general, the demand for landscaping services is usually at its peak in the spring and generally between April and October. Which is why landscaping companies are always everywhere sourcing for business deals within this period of the year.

If you are familiar with the landscaping industry, you will notice that most landscaping companies do not restrict their services to only landscape architecture et al; they ensure that they add additional services such as lawn care services, snow plowing services (during winter season), fumigation services and any other similar services just to ensure that they maintain steady in – flow of income during peak and off peak periods.

As such; any entrepreneur who wants to start a landscaping business in the US should be aware that the landscaping and lawn care industry is a closely regulated industry that requires practitioners to earn certifications that permit them to handle hazardous compounds; most especially when they also offer fumigation services.

2. Executive Summary

Glover and Greenhouse Landscape Company is a licensed landscape architecture company that will be based in Miami Beach, Florida –United States of America and will have active presence in other cities such as; Greenacres City, Miami, Jacksonville, Clearwater, Tampa, Fort Lauderdale, North Miami, West Palm Beach, Palm Harbor, Deltona, Orlando, Palm Bay and Panama City et al.

We chose to operate in these cities because we know that our services will be in high demand due to the geographical nature of Florida. Glover and Greenhouse Landscape Company is in the business of beautifying in our environment by offering professional landscape architecture services. We know that the beauty of a city or property is not complete if the gardens or lawns are not properly designed and managed.

We know the importance of networking with the right set of people, which is why we have form partnership with stake holders (landlord associations, property managers and relevant government agencies) in Florida.

Glover and Greenhouse Landscape Company is specialized in handling golf courses, beach houses, major roads and streets as well as residential buildings and public facilities et al. As a matter of fact, when it comes to giving golf course the professional outlook it deserves, we are on top of the game.

We have some of the finest landscapers, who are gifted and also have gone ahead to acquire the relevant trainings that will make them create esthetic effect in the environment that will be second to none.

Glover and Greenhouse Landscape Company is fully aware of the seasonal nature of the business which is why we have made provision to engage in complimentary services during off peak period. We will engage in snow plowing during winter, sale of flowers, tree cutting, fumigation and other related services.

We will also provide consultancy services to homeowners, property managers and the government when it comes to creating the esthetic effect that will bring out the beauty in our environment.

Glover and Greenhouse Landscape Company is a private registered company landscape company that is owned by Glover Carrington and family. The company will be fully and single handedly financed by the owner – Glover Carrington. The business will be managed by his son Gordon Carrington; he is a member of the American Society of Landscape Architects (ASLA).

Mr. Gordon Carrington (Master of Landscape Architecture – MLA) is a core professional who has experience in sensitivity to landscape quality, ability to analyze problems in terms of design and physical forms, understands the arts and humanistic approach to design and he has skills in all aspects of professional practice including management and professional ethics. He has well over 7 years of experience in the industry.

3. Our Products and Services

Glover and Greenhouse Landscape Company is in the business of bring out the beauty in our environment and our services will be carried out by highly trained professionals who know what it takes to give our highly esteemed customers value for their money.These are the services that Glover and Greenhouse Landscape Company will be offering;

• Landscape architecture services
• Landscape care/maintenance services
• Trimming Landscaping
• Landscape design/contracting services
• Lawn mowing/maintenance
• Sod installation/hydro – seeding
• Weeding or fertilizer and/or pest control application
• Weekly lawn cut
• Weeding Beds
• Sale of flowers
• Spring Cleanup
• Fall Cleanup
• Chemical Treatment
• Snow Plowing
• Consultancy and Advisory Services

4. Our Mission and Vision Statement

• Our Vision is to become the number one choice of homeowners, property managers and government agencies when it comes to landscaping services in Florida, U.S.
• Glover and Greenhouse Landscaping Company is a business positioned to be the become the leaders when it comes to bringing out the beauty (esthetics) in our environment by offering top notch landscaping architectural services and other related services in Miami Beach and other cities in Florida, U.S.

Our Business Structure

Glover and Greenhouse Landscaping Company will be headquartered in Miami Beach, but will operate in other cities in Florida which is why we designed our business structure to support the nature of our operations. We want to create a team of dedicated workforce that will help the organization achieve its aim of becoming the number one landscape company in the whole of Florida.

Because we don’t have the required finance to manage the numbers of workforce that we would need, we have made provisions to hire some freelance landscapers to help us handle some contracts when the need arises. Here is the business structure of Glover and Greenhouse Landscape Company;

• Chief Operating Officer (Owner)
• Sales and Marketing Executive

Landscape Architect / Landscapist

• Field Staff
• Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer:

• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for the day to day running of the business
• Responsible for handling high profile clients and deals
• Responsible for fixing prices and signing business deals
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization at regular interval
• Responsible for the planning, management and coordinating all projects on behalf of the company
• Supervises projects
• Ensures compliance during project executions
• Provides advice on the management of projects
• Responsible for carrying out risk assessment
• Uses IT systems and software to keep track of people and progress of ongoing projects
• Responsible for overseeing the accounting, costing and billing of every project
• Represents the organization’s interest at various stakeholders meetings
• Ensures that project desired result is achieved, the most efficient resources are utilized and different interests involved are satisfied. Responsible for preparing financial reports, budgets, and financial statements for the organization
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Handles all financial transactions for the company
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Oversees the smooth running of the daily office activities.

Sales and Marketing Officer

• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information.
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Lists the property for rent / lease to the public
• Markets space; finds tenants; participates in lease negotiations.
• Provides property owners with a real property condition disclosure (if required by law) and other necessary forms.
• Prepares necessary papers describing the property for advertising, pamphlets, open houses, etc.
• Holds an open house to show the property.
• Serves as a contact available to answer any questions about the property and schedule showing appointments.
• Responsible for planning and designing of places such as residential development area, parks, campuses, cemeteries, resorts, commercial centers, water fronts and corporate and institutional centers.
• Responsible for designing and implementing projects that respect both the needs of people and our environment
• Offers training and consultancy services
• Responsible for analyzing problems in terms of design and physical form
• Responsible for translating designs into a built work
• Responsible from training of field workers and freelancers

Field Workers

• Responsible for Lawn mowing/maintenance
• Handles Sod installation/hydro – seeding
• Handles Landscape care/maintenance services
• Carries out task in line with the stated job description
• Handles snow plowing
• Handles tree cutting
• Assists in transport working tools and equipment from the office (store) to site and back to the office
• Handles any other duties as assigned my the line manager

Front Desk / Customer’s Service Officer

• Receives Visitors / clients on behalf of the organization
• Receives parcels / documents for the company
• Handles enquiries via e-mail and phone calls for the organization

6. SWOT Analysis

Glover and Greenhouse Landscape Company is in business for the purpose of making profits and building long lasting relationship with its clients and we know that in order for us to achieve these, we must be able to leverage on our strengths and take hold of all the opportunities that we come across.

We are aware that if effective strategies are not put in place, the weakness of a company and the threats that the business will be exposed to can strangulate the business which is why we have decided to take out time to conduct a SWOT analysis for Glover and Greenhouse Landscape Company.

As a company, we look forward to maximizing our strength and opportunities and also to develop strategies that will help us effectively handle our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Glover and Greenhouse Landscape Company;

Our strength as a landscape company is the fact that we have healthy relationships with key stakeholders in Florida. We have some of the latest equipment that will help us deliver neat and excellent jobs. Our management team and workforce are highly trained and qualified to deliver excellent jobs within record time. We are well positioned and we have active presence in major cities in Florida.

Our weakness could be that we are a new landscaping company in Miami Beach, Florida and it will require consistency for us to gain the confidence of our prospective clients (homeowners, property managers and even the government).

• Opportunities:

The opportunities that are available to us cannot be quantified; we know that there are loads of homeowners, property managers and government establishment that will require our services in Miami Beach and other cities in Florida.

Some of the threats that we are likely going to face as a landscaping company are global economic downturn that can impact negatively on household spending, bad weather cum natural disasters and the arrival of a competitor ( a company that offer same service as we do ) within same location. There is hardly anything we could do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

It is a common trend in landscaping and lawn care industry to see loads of landscapers struggle to meet ends meet. This is so because a larger percentage of people who are supposed to patronize their services are reluctant when it comes to paying the true worth of the services rendered.

It is also a common trend to see landscape companies engage in other complimentary services to makes meet. The fact that there are off peak periods in the business makes it of necessity for landscape companies to look for other sources of income in order to maintain steady flow of income throughout the year.

If you are conversant with the landscape industry, you will realize that one of their major challenges is the challenge of accurately pricing services It takes a landscape company that has been in the business for a while to effectively charge clients in such a way that they will have enough resources to carry out the project, pay for labor and still make enough profits. It is important for any landscape company to first inspect the area they are to carry out their job so that they will be able to properly submit a quotation that will be favorable to both parties.

Usually, most landscaping companies ensure that they send their quotations to prospective clients only when they have been able to do their calculations based on per square foot of the property. Over and above, the creativity of the landscape architect will go a long way to determine the amount that can be charged and the inflow of business.

8. Our Target Market

Glover and Greenhouse Landscape Company was deliberately located in Miami Beach simply because we have a wide range of people and businesses that can hire our services; the geographical nature of Miami Beach is highly suitable for the kind of services we render. Our target market as a landscape company is not just restricted to only homeowners and property managers but also government establishment.

We are quite aware that the state government is one of the biggest clients in the industry, which is why we have structured our business to meet the expectations and requirements of the government when it comes to bidding for government contracts. This is the group of people that we will market our landscape business to;

• Facility managers for botanical gardens, historic buildings, municipalities and other government entities, universities, cemeteries and other public places with green spaces
• Homeowners who plan to put their home on the market and want to improve its curb appeal with fresh or updated landscaping
• Builders of both residential and commercial properties who don’t already have their own landscaper or staff
• New homeowners who wish to update the existing landscape of their property
• Homeowners who are frequently out of town on business
• Retirees who don’t care to do their own maintenance any longer
• “Snowbirds” with winter homes in warmer climates
• Golf course managers who may need help with maintenance
• Rental property or condominium association managers who are personnel-impaired
• Homeowners who don’t have the vision, skill or tools to design their own landscaping
• Managers of public facilities
• Government establishment

Our Competitive Advantage

Glover and Greenhouse Landscape Company is fully aware that there is competition in the industry, which is why we decided to carry out thorough research and draft a killer landscaping marketing plan; so as to know how to take advantage of the available market in the cities where we want to operate.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are competence, trust, honesty, good network and excellent relationship management. One of the positive that we have as a company is the fact that we have some of the best hands in the industry under our payroll; our manager has a robust experience in the industry.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both the highly placed clients and the lowly placed clients; our prices are designed to fit into the budget of the lower class, the middle class and the upper class.

We are quite aware of the importance of taking proper care of our workforce which is why we have created welfare packages that will make all our employers willing to stay longer with us and also to always put in their best when carrying out their jobs.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Glover and Greenhouse Landscape Company will ensure that we do not only generate income from our core service delivery but also from complementary services that we will render. Below are the sources we intend exploring to generate income for Posh Lawn Care and Landscape Company;

• Tree Cutting

10. Sales Forecast

From the survey conducted, we were are able to discover that the average landscaping business owner rakes in about $5,000 to $ 50,000 in their first year of active business, and a steady increase of $160,000 to $250,000 from subsequent year as long as they are consistent in what they do and have been able to create additional sources of income.

Glover and Greenhouse Landscape Company have perfected her sales and marketing strategies and we are set to deliver excellence services and designs. We know that if we structure our business properly and we have highly trained and motivated employees, we are likely going to meet or even surpass our set target of generating enough income / profits from our first three months of operations.

With the help of experts, we have been able to critically examine the landscape industry with more emphasis on Miami Beach, Florida and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some workable assumptions as well.

Below are the projections that we were able to come up with for the first three years of operations;

• First Year-: $150,000
• Second Year-: $250,000
• Third Year-: $500,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above.

• Marketing Strategy and Sales Strategy

Glover and Greenhouse Landscape Company will do all it can to ensure that we become the preferred choice as far as landscaping services is concerned in Florida. We know the effectiveness of properly positioning a business which is why we have chosen a corner piece location in a busy road in Miami Beach to locate our business.

We will ensure that we leverage on all available networks to source for business deals. In view of that, we will continue to find local real estate clubs and connect with them and also we will locate gathering where we can find homeowners within the locations where we intend operating and then connect with them.

We will ensure that we bid at the appropriate time whenever there is the opportunity to handle government contracts both at the community and state level. We will also enter business partnership with local contractors and property managers since they also interface with property owners regularly; through them we can secure business deals.

Over and above, we have perfected strategies to network with people who are likely to refer business our way. In summary, Glover and Greenhouse Landscape Company will adopt the following strategies in sourcing for clients for our business;

• Introduce our business by sending introductory letters alongside our brochure to stake holders in the real estate industry, government institution and also property owners.
• Promptness in bidding for contracts
• Advertise our business in real estate / properties magazines and websites
• List our business on yellow pages ads
• Attend related real estate expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver quality job for them.
• Leverage on the internet to promote our business
• Direct marketing
• Word of mouth marketing (referrals)

11. Publicity and Advertising Strategy

We are quite aware that any business that wants to grow beyond the corner of the street they are operating from must be ready and willing to utilize every available means (conventional and non – conventional means) to advertise and promote the business.

We intend growing our business which is why we have perfected plans to build our brand via every available means. Below are the platforms Glover and Greenhouse Landscape Company intend to leverage on to promote and advertise her business;

• Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
• Advertise our landscaping business in relevant magazines (real estate magazines), local newspaper, local TV stations and local radio station
• Promote our landscaping business online via our official website
• List our landscaping business on local directories (yellow pages ads)
• Leverage on the internet and social media platforms like; Instagram, Google+, LinkedIn, Badoo, Facebook , twitter, et al to promote our landscaping business
• Install our Bill Boards on strategic locations around Miami Beach and other key cities in Florida.
• Direct coupon mailing approach to introduce our landscaping business to residence and property managers
• Engage in road show from time to time to create awareness of our landscaping business.
• Distribute our fliers and handbills in target areas in Miami Beach, and other key cities in Florida
• Maximize our company’s website to promote our business
• Attend landlord and residence association meetings with the aim of networking and introducing our landscaping business.

These are some of the equipment that we would need to fully launch our lawn care and landscaping business;

• String Trimmer
• Edging Shears
• Turfing Iron
• Half Moon Cutter
• Leveling Rake
• Spring – tined Rake
• Wheel Barrow

12. Our Pricing Strategy

From our findings, the average cost of landscape services varies and it is dependent on loads of factors. For example, normal landscaping services include prices for services such as regular lawn maintenance which includes edging, mowing and blowing, fertilization, weeding beds, hedge trimming, shrub removal, replacement or moving, grass replacement, lawn care, irrigation among other landscape related services that may be required by a client.

Usually, these services are priced separately in most cases and in some instances; they may be priced together into one monthly service price.

We have been able to conduct effective survey and we were able to adopt a price format that is ideal for the kind of services we are going to be rendering.  Part of our business strategy is to ensure that we work within the budget of our clients to deliver excellent landscape services. At Glover and Greenhouse Landscape Company, every client will find packages that will suite their budget.

• Payment Options

The payment policy adopted by Glover and Greenhouse Landscape Company is all inclusive because we are quite aware that different people prefer different payment options as it suits. Here are the payment options that are available to all clients of Glover and Greenhouse Landscape Company;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via check
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for services rendered to them without stress on their part.

Generating Funding / Startup Capital for Glover and Greenhouse Landscape Company ®

Glover and Greenhouse Landscape Company is a privately owned business and it will be financed by the owner of the company; Mr. Glover Carrington. These are the areas where we intend sourcing for fund for Glover and Greenhouse Landscape Company;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from family members and friends (soft loans and gifts et al)
• Generate a larger chunk of the startup capital from the banks (loan facility).

N.B: Mr. Glover Carrington has been able to generate $30,000 ($20,000 from his personal savings and $10,000 as soft loan from his family members and friends. 50% of the start – up capital ($30,000 will be generated from the bank as loan)

13. Startup Expenditure (Budget)

• The Total Fee for incorporating the Business in Florida: $750.
• The budget for Liability insurance, permits and license: $1,500
• The Amount needed to acquire a small Office facility with space for storage of working tools and equipment in Miami Beach, Florida for 6 months (Re – Construction of the facility inclusive): $30,000.
• The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $3,000
• The cost for acquiring the required working tools and equipment (walk-behind mower, a back pack blower, an edger, a weed eater and hand tools): $10,000
• The Cost of Launching our official Website: $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $1,000

Going by the report from our research and feasibility studies, we will need about $60,000 to set up a standard landscaping business in Long Beach, CA.

14. Sustainability and Expansion Strategy

Although Mr. Glover Carrington is the founder if the business, he is over 60 years old and since he intends building a business that will last, grow and expand, he decided to invest in training his son who is going to be the manager of the business. That is part of his sustainability and expansion strategy.

Glover and Greenhouse will ensure that the right foundation, structures and processes are put in place to ensure that staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

Integrity, competence, trust and good relationship management are major factor that can guarantee steady growth for any business and we will ensure that we are known for such qualities.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Renting of Office Facility in Miami Beach, Florida: Completed
• Conducting Feasibility Studies: Completed
• Start – up Capital Generation: Completed
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Purchase of the needed working tools and equipment: Completed
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety License Arrangement: In Progress
• Establishing business relationship with key players in the industry (networking and membership of relevant real estate bodies, landlord association): Completed

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500+ business plans and financial models

How to Write a Landscaping Business Plan: Complete Guide

• January 30, 2023

👇 Check all our resources on landscaping businesses 👇

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your landscaping business, you will need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in your landscaping business plan. Use this template to create a complete, clear and solid business plan that get you funded.

1. Executive Summary

This is the first part and the most important section of your business plan. This is the first thing lenders and/or investors will have a look at.

Before we dive into the specifics, keep in mind the executive summary is a summary: keep it to 2 pages maximum. Indeed, your executive summary should briefly sum up the key sections of your business plan as well as presenting the funding ask.

Why do you need a business plan for your landscaping business?

The funding ask (or funding requirement), as explained below, is the reason why any business would have a business plan. Business plans are prepared for one of the 3 following objectives:

• Obtain financing from a bank or any other lender (a SBA loan for example)
• Obtain financing from private investors (business angels, investment funds, etc.)
• Get approval for a private or public grant

How to write an executive summary for a landscaping business plan?

The executive summary of your landscaping business plan should include the following important information:

• Business overview : the name of your company, its legal structure, the business model (franchise vs. independent landscaping business), the type of services you will offer (lawn maintenance, hardscaping, design, etc.), the customers you target (individuals or businesses, etc.)
• Market analysis : how big is the landscaping industry in your area? How many competitors are there? What services do they offer? etc.
• People : who is the management team? what is your/their experience in the landscaping industry?
• Financial plan : what is your expected revenue and profitability for the next 5 years? When do you expect to break-even? Simply include here a chart of your key financials (e.g. revenue, gross Profit, net profit , cash flow)
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

2. Landscaping Business Overview

The business overview section of your landscaping business plan highlights what services your landscaping company offers, to whom as well as how your business is structured legally. 

Ideally, this section should include the following details about your business;

• The history of the project: why do you want to start this business today?
• The services you offer and their price range
• Your target customers: who are your customers (businesses or individuals?)
• Your company legal structure

a) History of the Project

Why did you decide to start your own landscaping business? Here a brief company history comes in handy if you want to outshine your competitors in the eyes of an investor (or a lender). 

Use this section to mention 2 vital things about your landscaping business, including;

• Your interest and passion for getting into the landscaping business
• The rationale behind you starting a landscaping business today

For example, you might be an experienced landscaping worker and found out there was no company offering landscaping services to businesses in the area where you’re from.

b) Services

Landscaping companies have a number of services they offer to local customers, businesses or individuals. Ultimately, you should prioritize what suits your target audience depending on your market analysis. There are 2 main types of services for landscaping companies:

• Lawn maintenance: one of the most common services. It includes cleanups, pruning, fertilizing, aeration, lime application, mowing, and weed control
• Landscaping services instead include planting, mulching, landscape designing, hardscaping and foundation planting, to mention a few

Of course, there’s nothing wrong with offering both services if you have enough resources. You can also offer your landscaping services individually or as comprehensive packages based on your clients’ needs and budget. 

c) Pricing Strategy

It’s crucial to outline your pricing list when writing a landscaping business plan. Focus on the most important details about your pricing structure without going overboard. For example, whilst lawn mowing costs on average $45 per week in the US, the cost of lawn care services ranges from $48 to $211 for homeowners .

Similarly, the cost of landscaping services may vary from one location to another, depending on the target audience. On an hourly basis, average landscaping services cost $50 to $100 per hour on average. 

A clear pricing strategy can give you the upper hand when seeking financial support from potential investors and lenders, making it an important part of your landscaping business plan. 

Also, it’s important to outline your pricing strategy in your business plan so investors can tie it into your financial projections later on (see more on that below).

d) Target Audience

What’s your target market ? Knowing your consumers will always play a key role in the success of your landscaping business. It also gives you a competitive advantage by helping you identify the existing market gap. 

Are you targeting homeowners, commercial property managers, or businesses offices and headquarters? Understanding your target market will help you better define your marketing strategy and retain customers.

e) Legal Structure

Finally, your business overview section should specify what type of business structure you opt for. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

Landscaping Financial Model

Download an expert-built 5-year Excel financial model for your business plan

3. Landscaping Market Analysis

Now that we have covered all about your business, let’s now look at your industry, and more precisely the landscaping industry in your area, your competitors and target audience.

Indeed, before you reach out to lenders or investors, you must prove to them that you understand your market. This helps earn their trust and can make the difference fo them to invest in your business.

a) Landscaping Business Market Overview

You should present in this section the status quo of the landscaping industry in the US, as well as in your city / area. You must address 2 main points here:

How big is the landscaping industry in your area?

• How fast the market is growing?

How big is the landscaping industry in the US?

Before diving into your specific city or area, it’s always good to get a clear overview of the US market first. Indeed, getting national data will help you address all the factors that could affect your business, such as demographics, market demand, and environmental activities. 

The landscaping industry has grown at a steady rate of 2.5% per year in the last few years, up to $105 billion in 2021 . 

After the US, assess the status of the landscaping market in your city or area. Focus on the zone where you plan to offer your landscaping services.

Naturally, you might not be able to get the data for your specific city or region. Instead, you can estimate the size of your market, for more information on how to do it, read our article on how to estimate TAM, SAM and SOM for your startup . To give you an example, let’s assume you plan to operate in a radius where there are 40 competitors:

As we know the US landscaping industry is worth $105 billion today, and there are about 604,000 landscaping businesses (small and large) in the US in total, we can deduct that the average annual revenue per landscaping company is $175,000.

So we can safely assume the landscaping industry is worth $7,000,000 in the area where you plan to operate. Now, assuming there are 30,000 houses, this means each household that owns a house spend $195 per month in landscaping services, pretty close to the national average.

How fast is the landscaping industry growing in your area?

Growth is an important metric for assessing the status of the landscaping industry in your region. 

Here if you don’t find information online or via your research, you can calculate growth using the total number of landscaping businesses in your area. 

For instance, if there were 40 landscaping businesses in the region in 2019, which increased to 45 in 2022, it’s safe to assume that the market is growing at 4% per year. 

b) Landscaping Competitor Analysis

At the very least, your competitor analysis should answer all or some of these questions:

• How many landscaping businesses are in your region?
• What services do your competitors offer? What’s their average price?
• How many employees do they have on the payroll?
• What’s the approximate number of customers/contracts they serve per month?

After answering these questions, it will be easier to tailor your services and prices to suit the target market. 

c) Landscaping Business Customer Analysis

We presented in the Business Overview section who were your target customers. Here instead instead you must show in your business plan that these target customers actually live in the area and need the services you offer. 

Indeed, it would be pointless to start a landscaping business in your region when nobody needs your services in the first place. 

And having competitors doesn’t necessarily mean your target customers are there. For example, you might not focus on the same customer segment (e.g. individuals homeowners vs. businesses).

There are here a few important questions you must answer:

• What landscaping services do your target customers need?
• How many potential customers are there in the area (for example, if you focus on homeowners, you can use the number of houses in the area as a proxy)?
• How much does the average customer spend on landscaping in the area (if you can’t find the information for your city, use the national average instead)?

4. Sales & Marketing Strategy

The next section of your landscaping business plan gives you a chance to highlight your strategic plan for acquiring new clients. 

Start by exploring your unique selling point, the suitability of the proposed marketing strategies, and the overall marketing budget. 

a) Landscaping Marketing Channels

Here are a few examples of marketing channels landscaping businesses use:

• Email marketing
• Social media
• Website 
• Local advertising (newspapers)
• Register with the online business directories (Yelp, Yellow Pages, etc.)
• Google Business profile and ratings
• Word-of-mouth recommendations

b) What are Your Unique Selling Points (USPs)?

A unique selling point makes you stand out in a competitive market. When getting started, it is the easiest way to win over multiple customers and one of the best strategies for edging out your biggest competitors. You can build your USPs around the following aspects;

• Price : affordable services will most likely appeal to most customers
• Specialization : choosing a specific service helps you stand out (for example, you might focus on landscape design and hardscaping)
• Additional services : you can provide extra services not available in the area 

5. Management & People

The 5th section of your landscaping business plan should be about people. It should include 2 main elements:

• The management team and their experience / track record
• The organizational structure: what are the different teams and who reports to whom?

a) Management

Here you should list all the management roles in your company.

Of course, the amount of details you need to include here varies depending on the size of your company. For example, a landscaping business with a number of vehicles and teams would need more detail vs. a small landscaping business run by 1 or 2 persons.

If you plan on running your business independently, you may write a short paragraph explaining who are the co-founders and/or senior managers (if there are any in addition to yourself). It’s important to highlight their experience in the industry and previous relevant professional experiences.

b) Organizational structure

No matter how many leadership roles there are, you should now explain how you intend to run the company from a management standpoint.

What are the different teams (management, sales, operations, mechanics, finance, etc.)? Note that you should include these details even if you haven’t hired anyone yet. It will show lenders and investors that you have a solid hiring and management plan to run the business successfully.

A great addition here is to add an organizational chart that list all the roles, from Directors to managers, key supervisory roles, employees and contractors. Make sure to highlight with reporting lines who manages/supervises whom.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors instead, a solid financial plan will prove them your landscaping business is an attractive investment.

There should be 3 sections to your financial plan section:

• Your historical financials (only if you already operate the business and have financial accounts to show)
• The startup costs of your project (if you start a new landscaping business or if you plan to purchase new equipment and vehicles, etc.)
• Your 5-year financial projections

a) Historical Financials (optional)

In the scenario where you already have some historical financials (a few quarters or a few years), include them. A summary of your financial statements in the form of charts e.g. revenue, gross profit and net profit is enough, save the rest for the appendix.

If you don’t have any, don’t worry, most new businesses don’t have any historical financials and that’s ok. If so, jump to Startup Costs instead.

b) Landscaping Startup Costs

Starting a small one-person landscaping business can cost as little as $500 , but most large-scale landscaping businesses need to spend more on equipment, marketing and staff. That’s why most landscaping businesses typically cost between $15,000 and $50,000 to start (excluding the cost of a vehicle). 

As you can see, startup costs vary significantly according to factors like the size of your business, the number of employees, the quality of equipment, the services you offer and the tools needed, etc. 

So, we have given you a clear overview below of all the essential costs you can expect to start a small landscaping business with 4 employees. There are 2 types of costs: startup costs and operating costs . For more information on how much it costs to start and run a landscaping business, read our complete guide here .

Note that these costs are for illustrative purposes and depend on several factors which might not fully apply to you.

c) Landscaping 5-Year Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model as part of your business plan for your landscaping business.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in your business plan.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 20%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of contracts (customers) you will win over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing and the number of contracts as a small change in these assumptions will have a big impact on your revenues.

7. Funding Ask

This is the last section of the business plan of your landscaping business. Now that we have explained what type of landscaping services your company offers and to whom, at what price, but also what’s your marketing strategy, where you go and how you get there, this section must answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment to acquire the cost for the vehicles, tools and equipment? Or will it cover mostly the cost of the salaries of your employees the first few months?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our landscaping financial model template , you won’t have any issues answering these questions.

For the use of funds, we recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

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How to write an effective landscaping business plan

Key takeaways

• An organized business plan paves the way to launch a successful landscaping company
• Landscaping business plans are just as important for new companies as they are for established companies seeking investors
• There are seven core sections of a landscaping business plan that can help you succeed and reach profitability

A landscaping business plan is a must if you’re thinking about starting your own landscaping company or seeking funds to grow your business. More than just a document, a business plan is a valuable tool all small business owners should rely on to plan a successful company.

Business plans benefit companies of all stages—whether you’re just launching your lawn care business or already have a few years under your belt. In fact, companies that take the time to write a business plan typically grow 30% faster than those that don’t .

Although writing a business plan takes a significant amount of planning and research, the process doesn’t need to be overly complicated. There are seven core sections to include. Learn how to write your landscaping business plan so you can set your company up for success and secure the funding you need from potential investors.

7 core sections of a landscaping business plan

A landscaping business plan allows you to set your company up for success. It helps you figure out if you have a viable business idea, creates a roadmap for launching your business, and organizes your thoughts.

Your landscaping business plan should include the following seven sections:

• Executive summary
• Business description
• Market analysis
• Services or product line
• Operations and management
• Marketing and sales
• Financial factors

Let’s review the specific details you should include in each section of your business plan.

1. Executive summary

An executive summary gives an overall description of your company and kicks off your business plan . It describes who you are, what you do, and why your landscaping company will succeed.

You can keep this section brief and high level, but make sure to include the following:

• Mission statement
• Description of your business
• Leadership team and number of employees
• Services you offer
• Where you’re doing business
• Why you’ll succeed

It’s good practice to write your executive summary after you’ve filled out all other sections of your business plan . This will help you first figure out all the details regarding your business, allowing you to then craft an effective executive summary .

2. Business description

The business description goes more in-depth and covers the finer details of your landscaping business . This is where you explain your competitive advantage, which problems you solve, and why your company will succeed in your market.

Highlight the value you bring to consumers and what sets you apart from your competition. Be clear about what makes you better than competitors and outline your company’s strengths.

Do you have employees who have many years of experience in the landscaping business ? Is there an opening in the market that makes you uniquely fit to fill a certain niche?

Also, discuss which customers you plan on serving. Is your target market more focused on residential customers, like homeowners ? Or will you go after commercial customers, such as offices and larger business accounts?

3. Market analysis

Before jumping into starting your own landscaping business , you must take a look at the overall industry and your competition . Analyzing the market helps you determine if there’s enough room in your area for another business like yours to be successful.

Take a look at the landscaping industry as a whole. Is consumer spending within the landscaping industry on the rise? 

You can estimate market saturation by simply taking a count of how many landscaping businesses are operating in your area. Figure out where these landscaping companies serve and determine if there’s an opportunity for you to enter the market and win over new customers.

Analyze what these competitors are doing well and find areas for improvement. Reading through your competitors’ Yelp reviews is an easy way to figure out what their strengths and weaknesses are from a consumer standpoint.

Understanding the strengths and weaknesses of other landscaping companies will enable you to optimize your business practices and earn market share when first starting out.

4. Services or product line

The services and product line section of your landscaping business plan tells readers how you expect to make money. Specify the exact lawn care services you’ll provide customers and which niche you’ll serve.

Landscaping companies can offer more than only lawn mowing, but it’s best to choose only a few services you can adequately offer without overextending yourself. Service options may include:

• I nstalling sod or mulch
• Planting flowers and other plants
• Fertilizing
• Pest control
• Landscape design
• Ongoing lawn maintenance

Pick the landscaping services you’re qualified to offer and list them in this section. It’s also helpful if you discuss the frequency of your services. For example, are most customers receiving weekly lawn cutting or will you provide services on a bi-weekly basis?

5. Operations and management

The operations section of your landscaping business plan highlights what type of business structure you’re forming and how your leadership team is organized.

Explain what type of business you’re forming. You can choose between a sole proprietorship, partnership, limited liability company (LLC), or corporation. You can find more information by reading through our guide on registering your business .

You’ll then need to provide an organizational chart that introduces the leaders of your company and provides a hierarchy of your team. Detail who holds which responsibilities and the hierarchy of your leadership team. If you’re the only member of your company, you can give a professional overview of yourself.

Talk about each employee and give each person’s years of experience and qualifications. Highlight areas that show why they’re the right fit for the job and how they’ll help your business succeed. You can even include brief resumes of your key employees to strengthen this section.

6. Marketing and sales

The marketing and sales section of your landscaping business plan tells readers how you’ll find and retain customers. There are many different landscaping marketing strategies that can help you find new leads and build lasting relationships with current customers.

A professional-looking website is a significant aspect of your marketing strategy . It will serve as the face of your company online. Most marketing channels will direct potential customers to your website.

You’ll also need to find ways to capture the attention of potential customers and encourage them to visit your website or contact you directly via phone or email. Some effective marketing strategies include:

• Email marketing
• Referral program
• Pay-per-click digital advertising
• Social media marketing
• Claiming your Yelp Business Page
• Search engine optimization (SEO)
• Content marketing

Choose the appropriate strategies, create a marketing plan , and highlight them in this section. Explain how you expect to find new leads to grow your business and how you plan on building trust , retaining current clients and earning customer loyalty . 

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Promote your business to local customers.

7. Financial factors

The finance section of your lawn care business plan offers realistic financial projections for your company. You’ll need to show readers that your business will be financially stable, especially if you’re seeking funding .

Analyzing your financials will help you determine if a landscaping business is worth pursuing. It’s important that you’re realistic with your expectations and have the appropriate funds to launch your business.

List all of the startup costs you expect to encounter. This can include expenditures like a lawnmower , work vehicles, edgers , or trimmers . From there you can determine the pricing of your services.

You can include financial statements like income statements, balance sheets , and cash flow statements if you’ve already launched your business. This will give tangible evidence for potential investors or lenders to determine if you have a viable business idea they’re willing to put money into.

You can also add a funding request if you’re seeking investment from a third party. Just be sure to include how much capital you’ll need, what you intend on doing with the funds, and how long investors can expect for your company to reach profitability . The time it takes you to reach profitability will depend on startup costs, pricing, and how quickly you can build your customer base.

Build a strong foundation with your business plan

It’s in your best interest to write a business plan before you embark on your entrepreneurial endeavor. It will serve as the foundation of your company and guide your future decisions. A well-thought-out business plan allows you to confidently navigate uncharted waters with a roadmap to follow.

Once you’ve organized your landscaping business plan , you can hit the ground running. After your business starts picking up, claim your Yelp Business Page and begin receiving reviews from happy customers.

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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How To Create a Lawn Care Business Plan

A business plan is one of the most vital tools for any business that wishes to be successful within their industry. Whether you are the owner of a retail store, an e-commerce business, or a lawn care service provider, you will need a well-developed business plan, and we’ll show you how to create one.

Your business plan can help you gauge the current state and capabilities of your company, and establish a path for future growth. Drafting a business plan for your lawn care startup is considered a good business practice that will considerably increase the chances of longevity for your company down the road.

Even a simple lawn care business plan can take a small startup business to the next level. (That’s how we at Lawn Love grew from an idea to a plan to a company with lawn care pros and customers across the country.)

The purpose of a business plan is to lay down a path for your business to follow and help make decisions and eventually grow.

Your business plan will also be valuable if you ever need to look for potential investors. Entrepreneurs should not be intimidated by creating a business plan; there are dozens of templates available online to follow. Your plan can be simple and does not need to be outside of your abilities.

Your business plan can and should evolve over time. As your business continues to grow, the service you offer or the areas you serve may need to expand, thus your business plan will expand with it.

Key elements of a business plan

To create an effective lawn care business plan, several key elements should be included:

Company summary

Services offered, market analysis, company strategy, personnel plan, financial plan.

Each element contains a breadth of information that will ensure your company stays on a successful path. An effective lawn care service business plan will encompass each of these aspects.

Consider a sample business plan for lawn care services to see how to incorporate each of these aspects. A quick Google search for “free sample business plan” will show you tons of results and give you the inspiration you need to get started.

If you own a lawn care company, a business plan may be just what you need to grow your company.

An important element that should be incorporated into your business plan is a detailed summary of your company. In this section, it is important to highlight and identify the industry you intend to service, the company’s ownership, the finances and assets, and who runs the daily operations.

Documenting this information within your business plan will prevent a lot of issues that could arise in the future. For example, if you are going into business with a partner, a business plan can ensure you both start off on the right foot; as well as maintain the arrangements that were agreed upon.

This section of the business plan also outlines the company’s assets and start-up costs. For lawn care companies, this aspect is crucial as you should account for the costs of your equipment and any other tools you may need ahead of time.

Another aspect of a business plan that should be incorporated is a list of services you intend to provide to your clients, based on your equipment and the market. A sample lawn care business plan may include trimming, landscaping, gardening, and other types of yard work.

You also will want to analyze the area (or market) you intend to serve, as your services offered can change over time. In addition to researching your top competitors, business owners should also become familiar with the needs of the market and the customers you will be serving.

For example, it is recommended that business owners research their ideal customer and their demographics. Incorporating this information into your business plan will ensure your company maintains focus on the target market.

Another key element to include in your business plan is the company’s strategy. This aspect of the business plan notates how your company intends to progress forward and operate.

For example, a sample business plan for lawn care service may include the pricing of services and your marketing techniques. This section of your business plan will also reference how you intend to spread the word about your business.

You may also want to consider how you plan to interact with your customer base and obtain feedback.

You’re also going to want to incorporate a personnel plan. Before you start your company, it is recommended that you have an outline of your hiring needs. While you may save money by fulfilling several of the roles within your company, as time progresses you may need assistance to keep up with production.

For example, a sample lawn care business plan may include the need for additional staff members. Realizing the strength in numbers, this team will develop a higher production rate.

You also need a financial plan for your lawn care businessas. Your financial plan should include a sales forecast, your personnel costs, and a budget for your expenses.

Whether you project these figures for next year or the next five years, having a plan for the financial future of your company is a necessity.

The easiest way to do this is with a spreadsheet software like Excel or Google sheets. Contacting a financial adviser may be easiest for you if you don’t have experience with these tools.

Get help with your business plan

You also can look to other professionals for assistance with developing a solid business plan. Consider reaching out to a local business manager to have a business plan developed for your lawn care company.

From clothing retailers to lawn care companies, a business plan is an essential tool for successful companies. Even a simple lawn care business plan can help your company excel.

While many business owners may dread the task, there are a multitude of resources that will help simplify the process. For example, business owners can fill in their information on a lawn care business plan template.

A lawn care business plan example can provide you with a guide to follow.

Lawn Love also can help you plan and grow your lawn care business. Our platform serves up more jobs near you, so you can mow more lawns per day and spend less time behind your windshield and less gas going from job to job. We handle the scheduling, accounting, billing, and collections. too. Signup with Lawn Love is easy . With just a few clicks and a background check, you’ll get access to loads more mowing jobs in the area where you live and work.

Main Photo Credit: Pinnacle Pictures / Canva Pro / License

Sample Landscaping Business Plan

Writing a business plan is a crucial step in starting a landscaping business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring landscaping business owners, having access to a sample landscaping business plan can be especially helpful in providing direction and gaining insight into how to draft their own landscaping business plan.

Download our Ultimate Landscaping Business Plan Template

Having a thorough business plan in place is critical for any successful landscaping venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A landscaping business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The landscaping business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your landscaping as Growthink’s Ultimate Landscaping Business Plan Template , but it can help you write a landscaping business plan of your own.

Landscaping Business Plan Example – GreenScape Artistry

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Welcome to GreenScape Artistry, a dynamic and innovative landscaping business based in Mesa, AZ. As a local enterprise, we’re excited to fill the significant market gap for premium landscaping services in our community. Our mission is ambitious yet simple: to exceed our customers’ expectations with unmatched landscaping solutions. We understand the unique needs of the Mesa community and are dedicated to offering a broad spectrum of services, including Landscape Design, Lawn Maintenance, Hardscaping Installation, Planting and Garden Maintenance, and Irrigation System Installation and Maintenance. Our headquarters, nestled in the heart of Mesa, positions us perfectly to serve our neighbors with the excellence they deserve.

Our optimism for GreenScape Artistry’s success is built on solid ground. With a foundation laid by our founder’s extensive experience in landscaping and a commitment to exceptional service at competitive prices, we stand out from the competition. Since our launch as an S Corporation on January 5, 2024, we’ve achieved notable milestones, including the development of a brand identity, securing a prime operational base, and beginning to establish our presence in Mesa. These accomplishments signal the start of our journey to becoming Mesa’s preferred landscaping service provider, and we look forward to the growth and challenges ahead.

The landscaping industry in the United States is flourishing, boasting a market size of over $99 billion as of 2020. It’s an industry on the rise, thanks in part to an increasing interest in outdoor living spaces and sustainable landscaping practices. GreenScape Artistry is poised to capitalize on these trends, offering environmentally friendly landscaping solutions and creative designs for outdoor living spaces. Our location in Mesa, AZ, places us in the heart of a market that values sustainability and innovation, making our services particularly relevant and in demand.

GreenScape Artistry targets Mesa’s residents and small businesses, focusing on those who prioritize both aesthetic appeal and functionality in their outdoor spaces. Our services are tailored to meet the unique needs of homeowners seeking personalized landscaping that reflects their style while accommodating the Mesa climate. Additionally, we serve small businesses and real estate developers in Mesa, offering solutions to enhance their exterior appeal and property values. Our comprehensive approach ensures we meet the diverse needs of our customer base, from simple makeovers to extensive landscape designs.

Our main competitors include Just Right Lawn Maintenance, Francysco Landscaping, and Shady Tree Services and Landscaping. These companies have their strengths, from customer service to innovative designs and specialized tree care. However, GreenScape Artistry sets itself apart with superior landscaping services at competitive prices, a focus on sustainability, and a customer-centric approach that offers personalized solutions. Our experienced team and innovative techniques ensure we deliver exceptional quality and value, establishing us as a leading choice for landscaping services in Mesa, AZ.

At GreenScape Artistry, we offer a wide range of landscaping services designed to enhance any outdoor space. From landscape design to lawn maintenance and irrigation system installation, our services are tailored to meet our clients’ specific needs, ensuring satisfaction and sustainability. Our marketing strategy employs a mix of online and traditional methods, including a user-friendly website, active social media engagement, local SEO, and community involvement. We aim to build strong customer relationships through these channels, supported by email marketing campaigns, local events participation, and a referral program to attract and retain customers in the Mesa, AZ area.

To ensure GreenScape Artistry’s success, we prioritize efficient day-to-day operations, including customer communication, project planning, supply management, and team coordination. Our focus on quality control, billing accuracy, and ongoing maintenance services supports our commitment to excellence. Marketing and feedback collection are integral to our operations, allowing us to adapt and improve continually. Key milestones for our growth include establishing a strong brand, developing a comprehensive service portfolio, securing client contracts, and achieving operational efficiency, all aimed at reaching $15,000/month in revenue and adjusting our strategy for continued success.

Zoey Campbell, our President, brings invaluable experience and a proven track record from her previous landscaping business to GreenScape Artistry. Her leadership is defined by strategic growth, operational efficiency, and a relentless pursuit of quality and customer satisfaction. Zoey’s comprehensive understanding of the landscaping industry and her vision for incorporating sustainable practices make her an ideal leader to steer GreenScape Artistry toward becoming an industry leader in Mesa, AZ.

Welcome to GreenScape Artistry, a fresh and vibrant landscaping business newly established to serve the community of Mesa, AZ. As a local venture, we have identified a significant gap in the market for high-quality landscaping services. Our mission is to fill this void by offering unparalleled landscaping solutions that not only meet but exceed our customers’ expectations. We pride ourselves on being a local business that understands the unique landscaping needs and preferences of the Mesa community.

At GreenScape Artistry, our portfolio of services is designed to cater to a wide range of landscaping needs. From the initial design phase to regular lawn maintenance, we are equipped to handle all aspects of your landscaping project. Our services include Landscape Design, where we bring your vision to life with innovative and sustainable designs; Lawn Maintenance, ensuring your outdoor space remains pristine and vibrant; Hardscaping Installation, adding structure and elegance to your garden with stone pathways, patios, and more; Planting and Garden Maintenance, where we select and care for plants that thrive in the Mesa climate; and Irrigation System Installation and Maintenance, to keep your garden lush and healthy with efficient water management systems. Located right in the heart of Mesa, AZ, we are committed to serving our local community with these top-notch landscaping services.

Our confidence in the success of GreenScape Artistry is rooted in several key factors. Firstly, our founder brings a wealth of experience from previously running a successful landscaping business, ensuring that we have the knowledge and expertise required to excel in this industry. Additionally, we are committed to providing superior landscaping services at competitive prices, setting us apart from our competitors. Our approach is customer-centric, focusing on delivering exceptional quality and value to every project we undertake.

Since our inception on January 5, 2024, as an S Corporation, we have made significant strides in establishing our brand presence in Mesa, AZ. Our accomplishments to date include the creation of our logo, which encapsulates our brand’s identity and values, the development of our company name that resonates with our mission and vision, and securing a prime location that serves as the base for our operations. These milestones mark the beginning of our journey towards becoming the go-to landscaping service provider in Mesa, and we are excited about the opportunities and challenges that lie ahead.

The landscaping industry in the United States is thriving, with an estimated market size of over $99 billion in 2020. This industry includes businesses that provide a range of services such as lawn care, tree trimming, and landscape design. With an increasing focus on outdoor living spaces and sustainable landscaping practices, the market is expected to continue growing in the coming years.

One of the key trends driving growth in the landscaping industry is the increasing demand for environmentally friendly and sustainable landscaping solutions. Consumers are becoming more conscious of their environmental impact and are seeking out companies that can provide eco-friendly landscaping services. This trend bodes well for GreenScape Artistry, as a new landscaping company serving customers in Mesa, AZ, that specializes in using sustainable practices and materials in their designs.

In addition to the focus on sustainability, another trend in the landscaping industry is the growing interest in creating outdoor living spaces that serve as extensions of the home. This includes features such as outdoor kitchens, fire pits, and seating areas. As more homeowners look to enhance their outdoor spaces for both relaxation and entertainment purposes, there is a growing need for landscaping companies like GreenScape Artistry that can provide creative and functional designs to meet these demands.

Below is a description of our target customers and their core needs.

Target Customers

GreenScape Artistry will target local residents who are keen on enhancing their outdoor living spaces. These customers typically value a combination of aesthetic appeal and functionality in their gardens, yards, or patios. The company will tailor its services to meet the unique desires of homeowners looking for customized landscaping solutions that reflect their personal style and the arid Mesa climate.

Aside from local homeowners, GreenScape Artistry will also cater to small businesses in Mesa seeking to improve their exterior appearance. First impressions are crucial in the business world, and a well-maintained landscape can attract more customers and improve the overall perception of a business. Services will be customized to create welcoming and professional environments that stand out in the local community.

Additionally, GreenScape Artistry will target real estate developers and property managers looking for landscaping services that can increase property values and curb appeal. This segment understands the importance of landscaping in selling homes or maintaining attractive rental properties. The company will offer scalable solutions to fit the varied needs of this customer segment, from simple makeovers to comprehensive landscape designs.

Customer Needs

GreenScape Artistry caters to the desires of residents seeking high-quality landscaping services and lawn maintenance. Customers can expect not only aesthetically pleasing landscapes but also sustainable solutions that enhance their outdoor living spaces. This commitment to excellence ensures that every project meets the highest standards of functionality and design.

In addition to regular maintenance, customers have access to customized landscaping solutions that reflect their personal style and the unique characteristics of their property. GreenScape Artistry understands the importance of creating outdoor environments that are both beautiful and practical. Whether it’s installing water-efficient irrigation systems, selecting drought-tolerant plants, or crafting serene garden spaces, the company meets diverse customer needs with creativity and expertise.

Moreover, GreenScape Artistry recognizes the growing desire for outdoor spaces that serve multiple purposes – from relaxation and entertainment to gardening and play. By offering flexible design options and innovative landscaping techniques, the company helps customers maximize the use and enjoyment of their outdoor areas. This holistic approach to landscaping ensures that every project not only looks great but also adds value to the property and enhances the quality of life for its inhabitants.

GreenScape Artistry’s competitors include the following companies:

Just Right Lawn Maintenance offers a range of services including lawn care, trimming, and seasonal cleanups. Their price points cater to both middle and high-end markets, aiming to provide value through comprehensive maintenance packages. They report moderate revenues, indicating a solid customer base within their operational geography which primarily encompasses the wider Mesa, AZ area. Their key strengths lie in their customer service and reliability. However, they face weaknesses in the breadth of their landscaping design services, which are more limited compared to others in the market.

Francysco Landscaping specializes in landscape design, installation, and maintenance services. They serve both residential and commercial customers, offering competitive pricing that appeals to a broad market segment. Their revenues are on the higher end, reflecting a strong presence in Mesa, AZ, and surrounding areas. Francysco Landscaping is known for its innovative designs and use of sustainable practices, positioning it as a leader in eco-friendly landscaping solutions. The main weakness identified is the occasional longer lead times for project commencement due to high demand.

Shady Tree Services and Landscaping provides comprehensive tree care, including pruning, removal, and emergency services, alongside traditional landscaping services. Their pricing strategy is aligned with industry standards, ensuring accessibility for a wide range of customers. Operating primarily in Mesa, AZ, they have built a reputation for prompt and efficient service, contributing to their steady revenue stream. A key strength is their specialized expertise in arboriculture, making them a go-to for tree-related services. However, they have a weakness in marketing and online presence, limiting their visibility to potential customers outside of word-of-mouth referrals.

Competitive Advantages

At GreenScape Artistry, we pride ourselves on delivering superior landscaping services at the most competitive prices in the market. Our commitment to quality ensures that every project we undertake is executed with the utmost precision and creativity, setting us apart from the competition. By leveraging the latest landscaping techniques and technologies, we can offer innovative solutions that not only meet but exceed our customers’ expectations. This dedication to excellence and innovation positions us as a leader in the landscaping industry, providing our clients with exceptional value for their investment.

Furthermore, our customer-centric approach is a significant competitive advantage. We understand that each client has unique needs and visions for their outdoor spaces. Therefore, we offer personalized consultations and tailor our services to align with their specific requirements and budget constraints. This flexibility and attention to detail ensure a seamless and satisfying experience for our customers, fostering long-term relationships and a strong reputation in the Mesa, AZ community. In addition, our skilled and experienced team is committed to sustainability and eco-friendly practices, making us an ideal choice for clients looking to enhance their landscapes while minimizing their environmental footprint.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

GreenScape Artistry offers a comprehensive range of services tailored to enhance the beauty and functionality of any outdoor space. With a focus on creativity, sustainability, and client satisfaction, they ensure every project, big or small, is handled with utmost care and professionalism. Below is a detailed look at the key products and services they offer, along with the average selling price for each service.

Landscape Design stands at the forefront of GreenScape Artistry’s offerings. This service encompasses a detailed planning and design process, where clients can expect personalized solutions that blend aesthetics with functionality. Whether it’s a serene garden or a modern outdoor living space, the team works closely with clients to bring their vision to life. The average cost for Landscape Design services hovers around $2,000 to $5,000, depending on the complexity and scale of the project.

Lawn Maintenance is another critical service offered, ensuring that clients’ lawns remain lush, healthy, and well-manicured throughout the year. This service includes mowing, edging, weed control, and fertilization, among other maintenance tasks. Clients can expect to pay approximately $100 to $300 per month for Lawn Maintenance, with variations based on the size of the lawn and the frequency of the service.

Hardscaping Installation is for those looking to add a durable and aesthetic element to their landscape. From patios and walkways to retaining walls and fire pits, GreenScape Artistry can transform any outdoor area into a functional and inviting space. The cost of Hardscaping Installation can vary widely, from $5,000 to $20,000, depending on materials and project scope.

Planting and Garden Maintenance services are designed for clients who wish to enrich their outdoor spaces with vibrant plants, flowers, and trees. This service not only includes the initial planting but also ongoing maintenance to ensure the garden thrives. Prices for Planting and Garden Maintenance typically range from $500 to $3,000, reflecting the diversity of plant choices and the extent of the garden area.

Last but not least, Irrigation System Installation and Maintenance is a critical service for maintaining a healthy and vibrant landscape in the arid Mesa climate. GreenScape Artistry specializes in the installation of efficient irrigation systems and offers regular maintenance to keep them functioning optimally. Clients can expect to pay between $1,500 and $3,500 for installation and an annual maintenance fee of $150 to $450, depending on system complexity and size.

GreenScape Artistry is dedicated to providing high-quality landscaping services that meet and exceed client expectations. With a team of experienced professionals and a passion for outdoor design, they are equipped to handle projects of all sizes, ensuring each client’s outdoor space is not only beautiful but also sustainable and functional.

Promotions Plan

GreenScape Artistry employs a multi-faceted approach to attract customers through a blend of traditional and modern promotional methods, with a strong emphasis on online marketing. Understanding the importance of digital presence, the company invests in a robust online marketing strategy. This involves the creation of a user-friendly website that highlights their portfolio of landscaping projects, customer testimonials, and detailed information about their services. Additionally, they maintain an active presence on social media platforms such as Instagram, Facebook, and Pinterest to showcase their latest projects, share landscaping tips, and engage with the community.

Apart from online marketing, GreenScape Artistry also leverages local SEO tactics to ensure they appear prominently in search results when potential customers in Mesa, AZ, search for landscaping services. This includes optimizing their website content with relevant keywords, managing their Google My Business listing, and gathering positive reviews from satisfied customers to enhance their visibility and credibility online.

Email marketing campaigns form another pillar of their promotional efforts. By collecting email addresses through their website and social media channels, GreenScape Artistry sends out regular newsletters that feature special offers, seasonal landscaping tips, and updates on new services or projects. This keeps them top of mind with their audience and encourages repeat business and referrals.

Understanding the power of community, GreenScape Artistry also participates in local events and home shows. This direct engagement allows them to display their expertise, meet potential customers face-to-face, and build relationships within the community. They also sponsor local sports teams and community events as a way to increase brand visibility and show their support for the Mesa community.

Referral programs are another tactic GreenScape Artistry employs to attract new customers. They incentivize existing customers to refer friends and family by offering discounts or special services in return. This word-of-mouth marketing is highly effective in building trust and expanding their customer base organically.

In conclusion, GreenScape Artistry utilizes a comprehensive mix of online marketing, local SEO, email marketing, community engagement, and referral programs to attract customers in Mesa, AZ. By combining these methods, they not only aim to reach a wide audience but also to build lasting relationships with their customers, ensuring the growth and success of their landscaping business.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of GreenScape Artistry, there are several key day-to-day operational processes that we will perform.

• Customer Communication: Maintain regular and clear communication with clients to understand their needs, schedule appointments, and provide updates on project progress.
• Project Planning and Design: Work closely with customers to plan and design their landscaping projects, ensuring their visions are feasible and within budget.
• Supply Management: Order, track, and manage the inventory of plants, materials, and equipment needed for scheduled projects to ensure availability and efficient use of resources.
• Team Coordination: Schedule and coordinate the work of landscaping teams, ensuring they have the necessary information, tools, and materials to complete their tasks efficiently.
• Quality Control: Monitor the quality of work performed by the landscaping teams, ensuring all projects meet the company’s standards and customer satisfaction.
• Billing and Invoicing: Accurately track time and resources spent on each project to generate and send invoices to clients, and follow up on payments.
• Maintenance Services: Provide ongoing maintenance services for completed projects, ensuring landscapes remain healthy and beautiful.
• Marketing and Promotion: Implement marketing strategies to attract new customers, including social media marketing, local advertising, and promotional offers.
• Feedback Collection: Actively seek and collect feedback from customers to identify areas for improvement and ensure high levels of customer satisfaction.
• Training and Development: Provide regular training and skill development opportunities for employees to ensure high quality of work and adaptability to new landscaping techniques and trends.
• Health and Safety Compliance: Ensure all operations comply with relevant health and safety regulations, including proper use of equipment and handling of materials.
• Financial Management: Monitor and manage the company’s finances, including budgeting, expense tracking, and financial forecasting to ensure profitability and sustainability.

GreenScape Artistry expects to complete the following milestones in the coming months in order to ensure its success:

• Launch Our Landscaping Business : Secure necessary permits and licenses specific to Mesa, AZ, for landscaping services, purchase initial equipment, and establish a business location if necessary. This foundational step is crucial for a legitimate start.
• Develop a Strong Brand and Online Presence : Create a professional website and social media profiles to showcase services, previous work, and customer testimonials. This milestone will help in attracting and retaining customers by establishing trust and showcasing capabilities.
• Build a Comprehensive Service Portfolio : Develop a range of services tailored to the Mesa, AZ climate and customer needs, including drought-resistant landscaping, garden design, maintenance services, and more. This will cater to a wider market segment and meet various customer needs.
• Secure Initial Client Contracts : Aim to secure a certain number of contracts or projects within the first few months of operation. This will generate initial revenue and help in building a portfolio.
• Establish Partnerships with Local Suppliers : Forge relationships with local suppliers for plants, materials, and other necessities. This will ensure the quality and availability of supplies, potentially at discounted rates due to long-term partnerships.
• Implement an Effective Marketing Strategy : Launch targeted advertising campaigns both online (social media, Google Ads) and locally (flyers, local newspapers, community boards) to increase brand visibility and attract customers.
• Hire and Train a Skilled Team : As demand grows, hire additional staff with the necessary skills and provide training to ensure high-quality service. This will also include developing efficient operational processes to manage projects effectively.
• Achieve Operational Efficiency : Streamline operations through effective scheduling, project management, and customer relationship management systems to reduce costs and improve customer satisfaction.
• Get to $15,000/Month in Revenue : This is a critical financial milestone that will indicate market acceptance and the ability to cover operational costs, reinvest in the business, and start generating profit.
• Review and Adjust Business Strategy : After reaching initial milestones, conduct a comprehensive review of business performance, customer feedback, and market trends. Adjust the business strategy, services, and operations as necessary to ensure continued growth and success.

GreenScape Artistry management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Zoey Campbell, President

Zoey Campbell, President, brings a wealth of experience to GreenScape Artistry, underscored by her successful tenure at the helm of a previous landscaping business. Her background in the industry is marked by a series of strategic growth initiatives and operational efficiencies that have led to significant business achievements. Zoey’s leadership style is characterized by a proactive approach to problem-solving and an unwavering commitment to quality and customer satisfaction. Her experience in managing all aspects of a landscaping business, from client relations to project management and financial oversight, makes her uniquely qualified to guide GreenScape Artistry towards its goal of becoming a leader in the landscaping industry. Zoey’s vision for the company involves not only expanding its service offerings but also implementing sustainable practices that will ensure its long-term success and the well-being of the communities it serves.

GreenScape Artistry is seeking $232,000 in funding to achieve our growth objectives. This investment will be allocated towards both capital and non-capital needs, including location buildout, equipment purchases, initial working capital, and marketing efforts. Our financial strategy is designed to ensure we have the foundation and resources needed to expand our services, attract and retain customers, and ultimately establish GreenScape Artistry as a premier landscaping service provider in Mesa, AZ.

Financial Statements

Balance sheet.

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Income Statement

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Cash Flow Statement

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Landscaping Business Plan Example PDF

Download our Landscaping Business Plan PDF here. This is a free landscaping business plan example to help you get started on your own landscaping plan.  

How to Finish Your Landscaping Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your landscaping business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

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Lawn Care Business Plan Sample

JUN.26, 2017

Do you want to start a Lawn Care business plan?

People are giving more attention than ever to the greenery in and around their houses. Well-maintained and booming gardens have finally become an essential aspect of every residential space. Offices, residential areas, and parks are all trying to improve their green spaces. And this is where lawn care and gardening service comes in. 

Starting a lawn care business is relatively simple as long as you have good know-how about plants and greenery. This is the perfect business to start for people who are enthusiastic about gardening. You can learn how to build a lawn care business by researching your area and investigating ways to start a business there. You can also consult business plan experts for better and more focused guidance. 

However, if you want to do it on your own, you can read through the samples of business plans related to your business that are available on the web. This can include plans of businesses that are preparing to succession for agriculture or gardening centers. We are also providing a sample business plan for lawn care called ‘Green All the Way’ here that you can follow.

Executive Summary

2.1 our mission.

Green All the Way will be a lawn care and gardening business setup that will aim to provide the best professional business service throughout Phoenix, Arizona. Our team will make sure that all your gardening needs are met in the best way possible. Our customers will be able to leave all their worries about their lawns and gardens up to us and relax as we get everything done. 

2.2 Team and Management

Green All the Way will be owned and operated by Tim Harris. His right-hand and second manager for the company will be Janet Giovani. The business will make sure that it provides efficient and good-quality lawn services to its customers. To ensure the best management, a comprehensive management plan for finances and human resources will be prepared beforehand to learn how to run a lawn service.

In this lawn care business plan sample, we are describing all the important aspects you need to consider when starting your business.

2.3 Our Customers

The customers of Green All the Way will belong to all domains and backgrounds as shown by the lawn and garden services business plan. However, the key customers for the business will be:

• Residential Communities
• Offices with Gardens
• Educational Facilities with Open Spaces

2.4 Business Target

The main target of the business is to provide a reliable and good-quality lawn care service that our customers can trust. We will make this possible through a well-researched business plan for a landscaping company.

The financial goals for the first three years of our operation are described below:

Company Summary

3.1 ownership and company history.

Green All the Way will be owned by Tim Harris. Tim completed his bachelor’s in environmental science a year ago after which he immersed himself in research. He researched finding ways to contribute to environmental health through optimized gardens. Doing this, he got the idea to start a business that could help in this regard. 

3.2 Mission Statement

Tim noticed that people wanted to improve their impact on the environment but what they were lacking was proper support and instruction. Therefore, he decided to utilize his knowledge and research to solve this problem by starting his lawn and gardening service to show the benefits of business continuity planning .

3.3 How the Lawn Care company will be started

Step1: Write a Business Plan

Before you get started with anything else, you will need a business plan for a garden service company. And the best way to create a useful business plan is through complete and thorough research into your market and competition. Such research will show you how to start up a lawn mowing business that is better than the already established ones.

Step2: Define the Business

The next step is to define your business in a way that is attractive to customers. You can achieve this by creating an image or brand around the business with values that appeal to your customers. For example, brand marketing of an organic farm business plan will revolve around helping people improve their health and the environment. 

Step3: Find a Location 

Tim decided to rent out a small two-room shop in a market center in Phoenix. He will start the business by finding the right team and getting the right materials for company services. 

Step4: Company Name and Registration

An important part of starting a business is deciding on a name that can be used for registration purposes as well as marketing. For his business, Tim decided to use the name Green All the Way and register it by following the licensing requirement mentioned in a lawn care business plan example. 

Step5: Online Presence

Tim wanted to make sure that his services were accessible to all. Therefore, he decided to invest in creating a simple website for his business as well as setting up social media accounts on different platforms. 

Step6: Market it All

The final step mentioned in any lawn care business plan sample pdf is marketing. Tim decided to create a marketing plan as part of his business plan.

A crucial part of any business plan lawn care service is its services and their details. These details help in writing the lawn care business proposal template that you then present to the investors. 

The landscape maintenance business plan written for Green All the Way will be somewhat similar to a fruit farm business plan due to the resemblance in some of the services. 

As Tim decided to offer a wide variety of services, this business plan can be used for writing lawn care business plans of any type. 

The services that Tim decided to offer through his company include:

• Lawn Mowing Service

Green All the Way will make sure that the lawns and gardens of their customers are well kept and healthy through a regular mowing schedule. This will not only include mowing grass but also making sure that the soil is healthy. 

• Fertilization Services

Our company will also provide proper fertilization services for your plants, turf, and trees to ensure that they stay healthy throughout the season. 

• Tree Services

The company will also provide services related to tree and flower plantation as well as management. We will make sure that all flowerbeds, trees, and shrubs are well-maintained. 

• Pest Control

Through pest removal and control, our company will make sure that no insects on your property can hurt your garden

Marketing Analysis of Lawn Care Company

Excellent work.

excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

Starting a lawn maintenance business is just as hard as any other business. You need to do a lot of research to ensure that the business can thrive in the market. One of the best ways to do helpful research is to write up a business plan for gardening services. A lawn care business model helps you understand the market and how to penetrate it. 

All good lawn care business plan examples include details about the market, the customers, and the competitors of the business.  And all of this is usually a part of market research. Market research in a grass cutting business plan will study the market conditions of the present, past, and future. 

In this garden services business plan pdf, we are describing the marketing plan for Green All the Way that was developed to attract customers and attain success. 

5.1 Market Trends

According to Statista, the landscaping industry in the US has a market size of $105.35 billion. And according to NALP, the market has been growing at an average rate of 2.5% per year for the past decade and will continue to do so in the future. This ensures that businesses in this industry have the opportunity to thrive in the future as well.  

5.2 Marketing Segmentation

The customers of Green All the Way according to this free lawn care business plan template include:

5.2.1 Residential Community

Our main target customers will be residential communities of Phoenix as they usually have front yards as well as back yards that need maintenance. These communities also often have small parks which make them likely to need our business. 

5.2.2 Offices with Gardens

Our second potential customer group will be office areas that have gardens to offer a better environment for the mental health of their employees. They are expected to use our company for plantations as well as maintenance. 

5.2.3 Educational Facilities with Open Spaces

The third category of customers will be educational institutions that are built with open areas and green spaces for their students to walk in, relax, and play. These spaces require regular maintenance according to seasonal changes, so we expect business from them as well. 

5.2.4 Parks

Lastly, we also expect the local parks and gardens to use our service for maintenance and pest control.

5.3 Business Target

• Become the best lawn care service in Arizona.
• Provide different regular packages for different customers.
• Earn a profit margin of $20k per month by the end of the third year.
• Maintain customer satisfaction score above 95%.

5.4 Product Pricing

As shown by our lawn care business plan pdf, the prices for our services will be a little higher than the competitors. But in the same price range, we will be offering more maintenance and pest control services.

Marketing Strategy

To develop a good cleaning and gardening services business plan, you need to understand who your competitors are and how you can look better than them. To do this, Tim decided to develop a marketing strategy as a part of his landscaping business plans. 

In this example garden service business plan, we have described the marketing strategy for Green All the Way. You can follow this lawn care business plan template free to write the business plan for your company. 

6.1 Competitive Analysis

• We provide organic solutions to greenery problems.
• All our services and plans are backed by scientific research.
• Our customers can contact us through our website, social media, or directly through our store.
• We use eco-friendly pest control options as compared to our competitors.

6.2 Sales Strategy

• We provide regular maintenance packages with all our services.
• We will offer discounts to our returning customers.
• We will advertise our services through posters and social media.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

An essential aspect of every business is its employees. This is an important part of every business plan; be it a nursery business plan or a business plan for a lawn care startup . Tim also included the details about his team in his business plan for a lawn care company. You can follow this example or the lawn care business plan templates available on the web to develop the team structure for your company. 

7.1 Company Staff

• 1 Co-Manager to help in overall operations
• 5 Trained Landscape Gardeners
• 1 Technician to upkeep the machinery
• 1 Web Developer for developing and handling the website
• 2 Sales Executives to organize and promote sales
• 1 Accountant
• 1 Receptionist

7.2 Average Salary of Employees

Financial plan.

The success of a business isn’t just determined by its profits. Every aspect of the business needs to be managed to make sure that the success is sustainable. For a sample lawn care business plan , you have to manage the profits in a way that the cost of starting a lawn care business is balanced. This needs to be done no matter what your business is. It is even a part of mushroom farm business plan. 

You can manage your finances by conducting a financial analysis of your processes so that you can not only earn enough to balance the lawn care start up cost but also expand the business. For this, Tim included an analysis of the company’s expenses as well as monthly and yearly profits. The detailed financial analysis for Green All the Way can be seen for more information.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

• How do I write a lawn care business plan?

You can write a business plan for your lawn care business by following the lawn care business plan template detailed above.

• Is lawn care a good investment?

Yes. However, the success of a lawn care business depends on the cost to start a lawn care business in your location, the competition in the market, and your service quality. 

• How much do most lawn care companies make?

Many lawn care companies can earn up to $50,000-$250,000 a year depending on the scope of their services. You can estimate these details by developing a lawn care company business plan like the one above.

Download Lawn Care Business Plan Sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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Comment (1)

Am Raphael from Uganda, Africa. A recent Graduate from Makerere University. This business plan content is perfect for the business I want to start here in my home country. Though I need to customize it a bit to fit in Uganda. Great thanks to you

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Lawn And Garden Service Business Plan Sample

This sample will provide you with some of the elements that should be included in your lawn and garden service business plan..

Related Topics

Sports memorabilia business plan, athletic shoe store sample business plan, multi sport complex sample business plan.

This sample will provide you with some of the elements that should be included in your lawn and garden service business plan. Use this example to compile your own.

1. Executive Summary

Fescue & Sons Yard Care is a residential lawn care service targeting rural middle-class homes with large yards which the owners cannot care for well on their own. Over the last three years, the prices for homes in the nearby urban area have skyrocketed.

Many families in our targeted income bracket have chosen to buy larger parcels in the nearby countryside, rather than spending huge amounts on small lots in the city. However, many of them are unprepared for the level of care such large lawns require, and end up with small gardens near the house, and overgrown acreage further away.

Fescue & Sons Yard Care will start out as a partnership, owned jointly and equally by Red and Kikuyu Fescue. For the last five years, Red has worked as head landscaper at ABC Landscaping. He now has the design and lawn-care expertise, as well as the management experience, to begin his own business. Kikuyu is a graphic designer and master gardener.

Her skills will be extremely useful in creating the look of our marketing materials, from brochures to business cards to newspaper ads. She will continue to work in her current job while Red manages the day-to-day details of the company.

Over the first summer, Red will be the primary employee, with some part-time help from his son, Rye. Rye has worked with Red at ABC landscaping and will continue to help out at Fescue & Sons in the summers.

In the coming spring, we will hire an additional landscaper for seasonal work, and may hire another if demand warrants. In mid-summer of Year 2 we will purchase additional equipment, including a second trailer or used truck.

As a business with largely seasonal profits, we will use the high summer revenues to support the business through the winter’s leaner months. We will have a modest profit in the first year, but expect profits over $8,000 in the second fiscal year and over $10,000 in the third year.

1.1 Objectives

Our objectives for the first three years of operation are to:

• Create a service-based company whose primary goal is to exceed customers’ expectations.
• Obtain contracts for yard service in at least 30 different residential homes.
• Increase our number of clients served by 3% per year.
• Develop a sustainable home business, being maintained by its own cash flow.

1.2 Mission

The mission of Fescue & Sons Yard Care is to provide top-quality residential and commercial yard care service. We will strive to attract and maintain customers by providing services in the most timely manner to provide 100% customer satisfaction. Our services will exceed the expectations of our customers.

1.3 Keys to Success

• Experienced landscaper with excellent customer-service skills
• Commitment to high quality and professionalism in every task and encounter
• Small size, allowing direct management oversight of every project and employee

2. Company Summary

Fescue & Sons Yard Care will offer residential and commercial lawn care service, including lawn cutting, trimming, edging, and removal of the clippings.

Most of our customers will use our services once every week or every two weeks, depending on the amount of rain we get.

In this area, lawn care needs vary greatly depending on the weather, and while this year is likely to be dry, future years will probably see a return to normal rain levels, meaning faster-growing grass and weeds and more frequent lawn care.

2.1 Company Ownership

Fescue & Sons Yard Care will start out as a partnership, owned jointly and equally by Red and Kikuyu Fescue.

As the business grows, the owners will consider re-registering as a limited liability company or as a corporation, whichever will better suit the future business needs.

2.2 Start-up Summary

Fescue & Sons Yard Care’s start-up costs include:

• Home office equipment: file cabinet, computer system (including printer, scanner, and fax software)

Long-term assets:

• Vehicle: The owners are contributing a 1998 Toyota pickup to the business

Short-term assets

• Two commercial mowers
• Trimmer: used to reach grass around trees and other hard to reach areas
• Edger: cuts grass that grows over the border of the lawn and driveway
• Blowers: blasts stray clippings that litter the sidewalk and driveway
• Hedge trimming equipment
• Two shovels
• Two pruners
• Two loppers
• Safety equipment, including steel toed shoes, goggles, gloves
• Standard tool box with tools for simple repairs.

3 . Services

Fescue & Sons Yard Care will provide residential lawn care service which includes lawn cutting, edging and trimming. Optional services will be available upon customers’ requests.

The service is typically offered once a week in season, but we can create a custom schedule for clients if they have beginning of the season projects, or if the weather changes their lawn care needs.

4. Market Analysis Summary

Fescue & Sons Yard Care will target rural middle-class families with larger lawns or parcels of property. This population is the most likely to use a lawn care service such as ours, since they often have more acreage than they can easily care for.

Red will be canvassing neighbourhoods and posting flyers to develop a clientele. We will also place advertisements in the local rural newspaper to develop visibility for Fescue & Sons Yard Care.

In the second year, Red will expand service beyond the small rural town to the urban area located 15 miles east.

4.1 Market Segmentation

Fescue & Sons Yard Care will be targeting families with annual income over $50,000. The median income of $50,000 and above is targeted because they tend to have more disposable income for the care of their lawn, whereas lower income families will tend to provide their own lawn care.

Over the last three years, the prices for homes in the nearby urban place advertisements have skyrocketed. Many families in our targeted income bracket have chosen to buy larger parcels in the nearby countryside, rather than spending huge amounts on small lots in the city. However, many of them are unprepared for the level of care such large lawns require, and end up with small gardens near the house, and overgrown acreage further away.

By targeting customers with large lawns and parcels of property, we will fill the niche created by urban flight, as well as keep our margins higher than we could with small lawns. Transportation time and costs for all the equipment make it more profitable to do a few large lawns than many smaller ones.

By doing a superb job on these rural lawns in the first year, we hope to build a positive reputation which will carry over with recommendations to co-workers and friends in our customers’ former urban neighbourhoods. Since we want to maximise lawn size cared for in both settings, our eventual outreach to urban dwellings will focus on high-end houses and lawns on large, often older, lots.

4.2 Target Market Segment Strategy

Initially, we will canvass nearby homes in our rural town. Red will be basing the business out of our home, very close to the target market. Red will start by speaking with his own neighbours.

Although some people are put off by solicitors, Red is their neighbour, so they will be more comfortable with him and he will be able to make his sales pitch. We will also put some small signs on our own lawn advertising our service.

Once Red has built up a steady list of customers he will begin to run advertisements in the local paper to gain access in different neighbourhoods. In the second year, we will continue running ads and begin outreach to the more affluent city customers with large lawns.

4.3 Service Business Analysis

Fescue & Sons Yard Care will be working in the lawn care industry. The industry includes both residential areas (individual homes) and commercial areas (apartment complexes, business parks, schools, etc.).

The commercial side is generally serviced by larger landscaping services. The residential side is serviced by both landscaping companies and basic lawn care service companies.

The lawn care business is made up of many small companies. This occurs because of the high labor intensity and low start-up costs of the industry. The industry is vulnerable to recession, as lawn care is a luxury.

Lastly, the lawn care industry is seasonal, with the high season being spring through fall. There is usually little activity in the winter, but some can be achieved by acquiring a clientele that will utilise monthly maintenance through the winter months.

4.3.1 Competition and Buying Patterns

The lawn care business can be divided into two types, residential and commercial. As a start up or one person business, it is much easier to enter into the residential market compared with the commercial market. The commercial market is dominated by larger, established companies.

Within the residential market, there are two competitors: full-scale landscaping companies and basic lawn care services. The full-scale landscaping companies will generally be handling jobs outside of Fescue & Sons’ range. They are servicing even larger homes that require other landscaping activities that need more equipment and multiple employees.

The margins are therefore larger for the full-scale companies because they can charge more for the higher-skilled work. The other competitor is the basic lawn care services, not unlike Fescue & Sons Yard Care. In the residential market, the current competition is underwhelming and often lacks basic quality and professionalism.

The trend with the residential customers is that they are making their purchasing decisions based on referrals and perceived professionalism and quality of service.

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8 Projects that Exemplify Moscow's Urban Movement

• Written by Marie Chatel
• Published on July 27, 2016

When it comes to urbanism these days, people’s attention is increasingly turning to Moscow . The city clearly intends to become one of the world’s leading megacities in the near future and is employing all necessary means to achieve its goal, with the city government showing itself to be very willing to invest in important urban developments (though not without some criticism ).

A key player in this plan has been the Moscow Urban Forum . Although the forum’s stated goal is to find adequate designs for future megacities, a major positive side-effect is that it enables the city to organize the best competitions, select the best designers, and build the best urban spaces to promote the city of Moscow. The Forum also publishes research and academic documents to inform Moscow’s future endeavors; for example, Archaeology of the Periphery , a publication inspired by the 2013 forum and released in 2014, notably influenced the urban development on the outskirts of Moscow, but also highlighted the importance of combining urban development with the existing landscape.

Concluding earlier this month, the 2016 edition of the Moscow Urban Forum focused on smart cities and the impact of technology on the ways we interact with people and use public infrastructure and civic spaces. The 2016 Forum invited city officials, urbanists, and architectural practitioners – including Yuri Grigoryan from Project MEGANOM ; Pei Zhu from Studio Pei Zhu ; Hani Rashid from Asymptote ; Reinier de Graaf from OMA ; Yosuke Hayano from MAD Architects ; and Kengo Kuma from Kengo Kuma Architects – to share about their knowledge and experiences in urban design. With the city looking forward to the built results of the latest Forum, we take a look back at some of the major developments in Moscow that have emerged in the past five years.

1) Gorky Park and Garage Museum

In 2010 the city government decided to improve Muscovites’ urban environment and create public spaces, and Gorky Park was the first project of note. The Russian equivalent of Central Park, it used to attract masses of tourists to its amusement park, but no residents would spend time there. Its reconstruction began in 2011 and featured infrastructure for strolling, sport, work, culture and leisure.

Inside the park lies the Garage Museum of Contemporary Art , a landmark building from the Brezhnev communist era which was renovated and transformed by OMA in 2015. The Dutch firm kept the original structure “as found,” only repairing elements from its prefabricated concrete walls – often clad with brick and decorative green tiles. Instead, the redesign focused on a double-skin facade of polycarbonate plastic that enclosed the original structure and preserved it from decay.

2) Zaryadye Park, Diller Scofidio + Renfro

Due to open in 2018, Zaryadye Park designed by Diller Scofidio + Renfro is probably one of Moscow ’s most cutting-edge projects. Located next to the Kremlin, the Red Square, and St Basil’s Cathedral, the project embodies what the architects calls “Wild Urbanism.” The project notably includes four artificial microclimates that mimic Russian landscape typologies: the steppe, the forest, the wetland and tundra. “It is a park for Russia made from Russia,” as Charles Renfro explains , in that “it samples the natures of Russia and merges them with the city, to become a design that could only happen here. It embodies a wild urbanism, a place where architecture and landscape are one.”

3) Moscow Riverfront, Project Meganom

Russian firm Project Meganom has also designed an ambitious project for Moscow ’s riverfront. Their masterplan also aims for a dialogue between the built and natural environment. A series of linear green spaces follow the river, and lines for pedestrians, cyclists, cars, and public transport are clearly delineated, improving the use of the public squares. River embankments are also transformed to function as areas for activities, communication, education and creativity nodes for public gathering.

4) Krymskaya Embankment, Wowhaus Architecture Bureau

Wowhaus Architecture Bureau recently transformed the 4-lane road at Krymskaya Embankment into a landscape park that connects Gorky Park with Krymsky bridge. The area used to be deserted, but is now reactivated with distinct transit and sport zones, as well as pavilions for artists’ exhibitions. Wave-shaped bicycle ramps, paths, and benches feature on the artificial landscape, which is also used for sledding, skiing, and skating in the winter.

5) Hermitage Museum and ZiL Tower in Moscow, Asymptote Architecture

New York architectural firm Asymptote Architecture are currently building two projects, a 150-meter residential tower and a satellite facility for St Petersburg’s well-known Hermitage Museum , where modern and contemporary art collections will be displayed. Situated in one of Moscow ’s oldest industrial areas, Asymptote’s buildings will lie in place of a Constructivist factory – which explains why the museum was reportedly inspired by El Lissitzky's "Proun" painting, as the terrace interior clearly shows.

6) “My Street”

“My Street” is the largest-scale program led by Moscow ’s government. The project aims to create about 50 kilometers of new pedestrian zones within the city center and periphery. The extensive program aims to solve parking issues, renovate street facades, and repair sidewalks and walkways with delimited areas for public transports, cars, cyclists, and pedestrians. “My Street” also requires a strong governance strategy and coordination; led by the Strelka Institute’s consultation arm KB Strelka , the project also involves 17 Russian and foreign architecture practices that were all individually in charge of one street, square or group of streets. Notable architects include the German firm Topotek 1 , the Dutch group West 8 , and the Russian firm Tsimailo , Lyashenko and Partners.

7) Moscow Metro

Moscow Metro is an architectural masterpiece that has been elaborated on since the 1920s. Its stations from the Stalin era are known for their unique designs with high ceilings, elaborate chandeliers and fine granite and marble cladding. To ensure that Moscow Metro remains an emblem of the city’s urban culture and powerful transportation system, the city’s government organized various competitions for the renovation of some Metro stations. Russian-based practice Nefa Architects was chosen to redesign Moscow’s Solntsevo Metro Station, while Latvian firm U-R-A will transform Novoperedelkino Subway Station . New stations are also being built, including two stations by Russian firms Timur Bashkayev Architectural Bureau and Buromoscow which should be completed by the end of 2018.

8) Luzhniki Stadium

Luzhniki Stadium is Moscow ’s main venue for sporting and cultural events. With Russia hosting the 2018 FIFA World Cup , the stadium should reflect Moscow’s intent to become a leading megacity, which is why $540 million has been spent on construction works. Its renovation mainly focuses on the roof and seating areas, and the capacity is planned to increase up to 81,000 seats. Works will be completed by 2017.

Find out more information and talks on Moscow’s urban development and the future of megacities on Moscow Urban Forum’s YouTube channel .

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Lawn and Garden Services Business Plan Template

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Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

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Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

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• Step-by-step guidance
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• Funding & lender ready formats
• PLUS all the tools to manage & grow

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

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