personal statement for marketing student

Personal statement advice: marketing

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How you package yourself is important, but the bottom line is that you need to have done your market research and got your product right. It’s no good trying to hide behind waffle, platitudes or fancy words that don’t actually mean a lot, it’s what lies behind your words that matters.

Be honest and down-to-earth

An honest, well-researched, and engaging statement that shows you understand what you’re applying for, and that you’ve got relevant skills or experiences to offer, will usually fit the bill.

Write reflectively about your experience. That could be what you’ve gained from your Saturday job at a supermarket, the book you’ve just read on branding, the charity event you recently helped to organise, a business project you just undertook on your BTEC or A level course or why your Young Enterprise company didn't make a profit.

Your examples don't have to be high-flying. Even shadowing the marketing director of a multi-national company won't impress if you don't explain what you learned from it.

Bournemouth University highlights that demonstrating qualities like creativity, an understanding of the marketing and communications industry, your ability to work in a team as well as independently, good presentation and communication skills and computer literacy will help to give marketing students the edge .

Show your enthusiasm for marketing

Sheffield Hallam University expects you to demonstrate 'an interest in and awareness of business/marketing, or some level of practical experience'. Similarly, Leeds Metropolitan University’s sport marketing degree tutors will be scanning your statement for evidence of the 'personal attributes, experience and/or commitment to the area of study that will stand you out from the crowd'.

Note the word 'or' in those examples. Whilst it’s great if you've got some relevant work experience, it's not essential and there are other ways you can show you’ve got what it takes.

University of Bath says its management with marketing degree applicants should be able to demonstrate experience of working with others and relevant transferable skills, but that this could be achieved, for example, through your involvement in the running of a society or a position of responsibility at school or college if you haven't had direct experience.

York St John University flags the value of your reflections on any relevant workshops or seminars you've attended, or how you've shown leadership and teamwork skills through project work or awards such as Duke of Edinburgh.

Marketing personal statement dos and don'ts

Thanks to De Montfort University among others for these sound tips.

• Focus on why you want to study marketing and pursue a career in it – our marketing subject guide is a good starting point for this.
• Demonstrate a strong understanding of business , the role you feel marketing plays in the success of any business operation, or an awareness of how marketing is responding to a changing world.
• Highlight any marketing or business operation you’ve been involved in yourself.
• Comment on something interesting you've found in newspapers or industry-related magazines, by following key industry figures on social media or when meeting business professionals face-to-face.
• Write something revealing about what you’ve learned from work experience or a part-time job where you've made some relevant observations or demonstrated skills or commitment.
• Include examples from enterprise schemes at school or college. This can be just as valuable as real workplace experience, as long as you say something interesting about it. Don’t worry if you weren’t successful: it’s ok to discuss what went wrong as well as what went right, provided you learned from it.
• Give them a balanced, rounded picture of yourself as a potential student: your achievements, evidence of your key strengths and qualities, a project you’ve undertaken, or the subjects you’ve found genuinely interesting and how they’ve enhanced your potential as well as your interests outside the academic world.
• List everything you’ve done.
• Exaggerate or make something up , as it may come back to haunt you.
• Over-sell yourself . Write in a calm tone and give clear, concise examples of activities you’ve been involved in.
• Go back more than two or three years . Keep it recent.
• Say you’re good at something . Demonstrate it instead.  

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Tips for writing your personal statement

How to write a personal statement it's difficult to know where to begin. get hints and tips on structure, content and what not to write from a university expert..

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Structuring and preparing your personal statement

What to write in a personal statement, examples to avoid, an insider’s view .

Personal statements may seem formulaic, but they can be critical to the decision-making process, and admissions tutors do read them.

If you’re applying for a high-demand course, your personal statement could be the deciding factor on whether or not you get an interview.

The Director of Marketing and Student Recruitment at the University of Gloucestershire , James Seymour, shares some top tips on how to write a personal statement.

What makes a good personal statement?

This is your chance to demonstrate your enthusiasm and commitment and show us what value you can add to a university. In the vast majority of cases, universities are finding ways to make you an offer, not reject you – the personal statement is your chance to make this decision easier for them!

First, you need to explain why you want a place on a course. Take a look at James’ tips on what you should include:

• Explain the reason for your choice and how it fits in with your aspirations for the future
• Give examples of any related academic or work experience
• Show you know what the course will involve and mention any special subjects you’re interested in
• Demonstrate who you are by listing any positions you’ve held, memberships of teams or societies, and interests and hobbies
• Show consistency in your five UCAS choices. It may be difficult for an admissions tutor to take you seriously if your other choices, and references to them, are totally different. If your choices are different, you should explain this in your statement. The UCAS form is blind. Admissions tutors don’t know the other universities you’ve applied to, or your priorities, but you should still be consistent
• Keep it clear and concise – UCAS admissions are increasingly paperless – so most admissions tutors/officers will read your statement onscreen

Explain what you can bring to a course and try not to just list experiences, but describe how they have given you skills that will help you at university.

Don’t just say: I am a member of the college chess club. I also play the clarinet in the orchestra.

When you could say: I have developed my problem-solving skills through playing chess for the college; this requires concentration and analytical thought. I am used to working as part of a team as I play clarinet in the college orchestra and cooperate with others to achieve a finished production.

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What will admissions tutors look for in your personal statement?

To decide if you’re the right fit, universities and colleges are interested in how you express your academic record and potential. This should be backed up by your reference.

Those working in admissions look for evidence of:

• Motivation and commitment
• Leadership, teamwork and communication
• Research into your chosen subject
• Any relevant key skills

Admissions tutors aren't seeking Nobel laureates. They’re looking for enthusiasm for the course being applied for, and self-reflection into why you’d be suitable to study it. What value could you add to the course? Where would you like to go once you graduate?

Ben, the Admissions Manager for Law at the University of Birmingham , shared with us what he expects applicants to tell him in their personal statement:

The personal statement is not only an excellent opportunity to showcase applicants individual skills, knowledge, and achievements, but it also provides us with an insight into the type of student they aspire to be and how they could fit into the academic community. Ben Atkins, Law Admissions Manager at University of Birmingham

Real-life example: the good

Real-life example: the not-so-good

• How to make your personal statement stand out

You could have excellent experiences, but if they’re arranged in a poorly-written statement then the impact will be reduced. So, it’s important to plan your statement well.

A well-written personal statement with a clearly planned and refined structure will not only make the information stand out, but it’ll demonstrate you have an aptitude for structuring written pieces of work – a crucial skill needed for many university courses.

You can use it for other things too, such as gap year applications, jobs, internships, apprenticeships and keep it on file for future applications.

There's no one ‘correct’ way to structure your personal statement. But it’s a good idea to include the following:

• A clear introduction, explaining why you want to study the course
• Around 75% can focus on your academic achievements, to prove how you’re qualified to study it
• Around 25% can be about any extracurricular activity, to show what else makes you suitable
• A clear conclusion
• How to start a personal statement

Your personal statement is your chance to really show why you deserve a place on your chosen course. 

Remember to keep these in mind:

• Be clear and concise – the more concentrated the points and facts, the more powerful
• Use positive words such as achieved, developed, learned, discovered, enthusiasm, commitment, energy, fascination…
• Avoid contrived or grandiose language. Instead use short, simple sentences in plain English
• Insert a personal touch if possible, but be careful with humour and chatty approaches
• Use evidence of your learning and growth (wherever possible) to support claims and statements
• Plan the statement as you would an essay or letter of application for a job/scholarship
• Consider dividing the statement into five or six paragraphs, with headings if appropriate
• Spelling and grammar DO matter – draft and redraft as many times as you must and ask others to proofread and provide feedback
• For 2022 – 23 applications, refer to the challenges you've faced during the pandemic in a positive way

Don’t 

• Over-exaggerate
• Come across as pretentious
• Try to include your life history
• Start with: "I’ve always wanted to be a..."
• Use gimmicks or quotations, unless they're very relevant and you deal with them in a way that shows your qualities
• Be tempted to buy or copy a personal statement – plagiarism software is now very sophisticated and if you're caught out you won’t get a place
• Make excuses about not being able to undertake activities/gain experience – focus on what you were able to do positively, e.g. as a result of coronavirus

For further details, read our detailed guide on  what to include in a personal statement  and the best things to avoid.

Note that if you decide to reapply for university the following year, it's a good idea to consider making some changes to your personal statement. Mention why you took a year off and talk about what skills you've learnt. If you're applying for a completely different subject, you'll need to make more changes.

James gives us real-life examples of things to avoid:

I enjoy the theatre and used to go a couple of times a year. (Drama)

I am a keen reader and am committed to the study of human behaviour through TV soaps!

I have led a full life over the last 18 years and it is a tradition I intend to continue.

I describe myself in the following two words: 'TO ODIN!' the ancient Viking war cry. (Law)

My favourite hobby is bee-keeping and I want to be an engineer.

My interest in Medicine stems from my enjoyment of Casualty and other related TV series.

I have always had a passion to study Medicine, failing that, Pharmacy. (A student putting Pharmacy as her fifth choice after four medical school choices – Pharmacy can be just as popular and high status as Medicine.)

Some final advice

Above all, remember that a personal statement is your opportunity to convince a university why it should offer you a place. So, make it compelling and there’s a much higher chance they will.

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• Fashion Marketing Personal Statement Examples

As you embark on your journey to pursue a career in the dynamic world of fashion marketing , your personal statement will play a crucial role in helping you get into a university in the UK . Find below successful fashion marketing personal statement examples . 

Fashion Marketing Personal Statement Example

My passion for fashion marketing was ignited by the vibrant and dynamic world depicted in the popular Netflix series, “Emily in Paris.” From a young age, I was fascinated by the endless possibilities of self-expression through fashion, and the role it played in shaping our perceptions of the world. This fascination led me to pursue a deeper understanding of the industry, and I was soon travelling to some of the world’s most iconic fashion capitals such as Milan, Paris, and London, to experience the latest trends and styles firsthand.

My passion was further fueled by a life-changing internship at the prestigious Pearl Lemon PR in New York, where I had the opportunity to work alongside seasoned professionals and gain hands-on experience in the field. During my time there, I was able to develop my skills in various aspects of fashion marketing, from managing social media campaigns to conducting market research and analysis. I was also able to develop important relationships within the industry, and I believe that this experience will be invaluable as I move forward in my career.

In addition to my passion and experience, I am confident that my academic background will enable me to succeed in fashion marketing. My AAA levels in English, Maths, and Sociology have prepared me with a strong foundation in communication, critical thinking, and data analysis. English has allowed me to effectively express my thoughts and ideas, while Maths has given me a solid understanding of numbers and statistics, which are essential in determining market trends. Sociology has provided me with a broad understanding of human behaviour, which is crucial in understanding consumer preferences and behaviour.

I am eager to bring my passion, experience, and skills to a UK university and further my education in fashion marketing. I am confident that my unique blend of experience, education, and passion makes me an ideal candidate for a university program in this field. I am eager to contribute to the success of a university, and I am excited about the opportunities that a UK education will provide me to grow both professionally and personally. I am committed to working hard and embracing new challenges, and I believe that a degree in fashion marketing from a UK university will be the perfect platform for me to launch my career in this exciting and dynamic industry.

Fashion Marketing Personal Statements

I have always been driven by a passion for creativity and a love for the finer details. I am eager to study Fashion Marketing as I believe this will provide me with the ideal platform to showcase my flair for fashion, as well as allow me to demonstrate my strong literary skills. The course promises to offer me a unique opportunity to learn new techniques, develop new skills, and challenge myself in ways that I have never experienced before.

I have always had a deep-rooted passion for writing and I am proud to say that several of my poems were published in the “Peotry writers” anthology before I had even entered secondary school. Writing and fashion have always been my preferred forms of self-expression and I am eager to find a way to bring these two worlds together. I envision a future where I can use my writing skills to bring new ideas to life within the fashion industry and create a fresh approach to journalism and literature.

My experiences studying Sociology, Media, and English Language at A Level, have provided me with specific skills that have helped me to grow and develop creatively. The English Language was my favourite subject, and I relished the opportunity to focus on topics that were important to me, as well as learn a wide variety of linguistic and language techniques. Media Studies was also an exciting subject for me as it allowed me to develop and edit a mock-up independent magazine, focusing on a genre of my choice. I chose to study the music industry, and I was able to learn about various forms of media promotion, advertising, and film. I was able to work as part of a creative team and participate in group activities, and I have developed the ability to work independently and collaboratively.

I love the freedom that comes with the humanities and the arts, and I appreciate the ability to express myself creatively without feeling tied down to any specific “idea”. The freedom to explore my vision and perspective is what sets these subjects apart from the more factual and scientific-based subjects.

I am currently documenting my photographs and personal reflections on my Tiktok blog, and I enjoy experimenting with different visuals and imagery. Over the years, I have become interested in a wide range of creative ideas, and I am particularly inspired by photographers such as Anna-Lou Leibovitz and Amber Asaly, whose works have been featured in my favourite magazines such as Galore and Vogue.

I have already taken a course in Fashion Marketing and Promotion at the University of Liverpool, but I was disappointed to find that the course placed a heavy emphasis on the practical side of fashion, with little focus on the academic marketing and business aspects that initially attracted me to the course.

The opportunity to study Fashion Marketing and Management is incredibly appealing to me as I have a deep-seated passion for writing, as well as a strong interest in the business aspect of the fashion industry. I believe that my passion for fashion and my focus on academics will make me an excellent candidate for the course. I am confident that I will bring something new and diverse to the subject and the industry, and I am eager to embark on this exciting journey.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
• UCAS Application: Process and Deadlines Explained in Details
• Personal Statement Examples UK

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What to include in a Personal Statement

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Nail your uni application with our personal statement examples.

Discover personal statements by subject, from A to Z. Find inspiration for your own application with these successful personal statement examples from real students.

A-Z of Personal Statements

Learn from previous student personal statements here. We have collated over 700 personal statement examples to help you on your university journey and to help you with how to write a personal statement.

These personal statement examples will show you the kind of thing that universities are looking for from their applicants. See how to structure your personal statement, what kind of format your personal statement should be in, what to write in a personal statement and the key areas to touch on in your statement.

A personal statement is a chance to tell your university all about you - a good personal statement is one that showcases your passion for the subject, what inspired you to apply for the course you’re applying for and why you think you would be an asset to the university.

Our collection includes personal statement examples in Mathematics, Anthropology, Accounting, Computer Science, Zoology and more.

Writing a personal statement has never been easier with our vast collection of personal statement examples.

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Personal Statement Help

What is a personal statement.

A personal statement is an essay written by a student applying to either a college or university. A personal statement is written and then uploaded to UCAS and is then attached to any university applications that the student may then make.

If you need more information check out our personal statement advice articles .

How to write a personal statement

There isn't a clearly defined personal statement template for you to use as each person's statement is different.

When it comes to writing a personal statement for universities, your personal statement should touch on your passions, your interest in the course, why you're applying for the course and why you would be an asset to the university you're applying to.

Talk about the clubs and societies that you belong to, any work experience you may have and any awards you might have won.

If you're still looking for information check out our article on how to write a personal statement .

How to start a personal statement

When it comes to starting your personal statement, the best thing to do is to be succinct and to have enough tantalising information to keep the reader informed and eager for more.

Your introduction should touch on your personal qualities and why you are applying for the subject you're applying for. Keeping things short and sweet means that it also allows you to break your personal statement up, which makes it easier for the reader.

We have plenty of advice for students that are wondering about what to include in a personal statement .

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Marketing personal statement

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FBI raids Oakland mayor's home, several other locations in political corruption probe: source

OAKLAND, Calif. (KGO) -- Just as the sun rose Thursday, FBI agents raided the home of Oakland Mayor Sheng Thao. There is no official word about the reason for the investigation, but sources tell the ABC7 I-Team it involves a political corruption case against the mayor and some of her supporters.

The FBI confirmed only that they carried out a "court-authorized law enforcement activity" at the mayor's home, but that was not the only stop for agents on Thursday.

Confirmed locations raided by federal officials:

• Home of Mayor Sheng Thao on Maiden Lane in the Oakland Hills
• California Waste Solutions at the Embarcadero
• Home of California Waste Solutions' Andy Duong on View Crest Court
• Home of California Waste Solutions' David and Linda Duong on Skyline Blvd

More than a dozen FBI agents emerged from Oakland Mayor Sheng Thao's house after four hours inside. They carried boxes, plastic tubs and trash bags and left without comment. Witnesses heard a ruckus before 6 a.m.

Nina Medina, President of the National Latino Peace Officers Association, told us, "And about 6:00 this morning, I heard a male voice yelling to open the door. Open the door."

Medina happened to be staying in the neighborhood with friends. She came from San Diego for a meeting with the new Oakland police chief.

"The federal government doesn't force or obtain warrants into one's residence without probable cause," Medina said. "And when it rises, in my experience, to the level of the federal government, you're talking about some significant issues."

Once the FBI left, ABC7 News went to Thao's door to check reports it had been kicked in or rammed through. There was no damage to the door or sill.

Later, Mayor Thao's partner and father of her two children, Andre Jones, emerged with a bag and refused to comment before he left.

Law enforcement sources tell ABC7 News this is a public corruption case, with the FBI, IRS and US Postal Service working together. Agents hit several locations, including the offices of California Waste Solutions - we spotted IRS investigators there.

The company was started by David and Victor Duong who were under investigation by the Public Ethics Commission for funneling money through "straw donors" to council members, a story first reported by Oaklandside in 2020.

Thao allegedly received some of that money. She also traveled with the Duong brothers who funded the trade mission to Vietnam last summer . All this, in a week with her recall being approved for a vote.

MORE: Recall organizers call on Oakland mayor to resign after measure garners enough signatures for ballot

"While the FBI raid does not prove her guilt in the ongoing investigation, we already have multiple smoking guns indicating Thao's lack of fitness for public office," said OUST president Brenta Harbin-Forte. "OUST calls on the numerous individuals and organizations that endorsed Mayor Thao to speak out on these recent events. They spent millions to get Thao elected, and all of these relationships are now called into question."

"Oakland is in crisis. The mayor's office is in crisis," said political consultant Sam Singer. He has guided political campaigns and corporations through various types of crises. He says the future does not look bright for the mayor.

"In the last 24 hours, 40,000 voters turned in signatures to have the mayor recalled. This morning, she wakes up, and the FBI is knocking her door down. I don't see how she overcomes this, it's likely that she will wind up having to resign."

We reached out to the mayor's office and have not received any sort of comment. She canceled an appearance at a news conference Friday morning.

California Waste Solutions released the following statement in response to these raids:

California Waste Solutions is fully aware that federal agents executed search warrants at a number of locations in Oakland related to CWS.

The company is fully cooperating with the government's investigation and is confident that government officials will conclude that CWS was not involved in any unlawful or improper activities.

Oakland city officials surprised by FBI raid of mayor's home

There is strong community reaction in Oakland to Thursday's raid by federal agents at Mayor Shang Thao's home and other locations.

The mayor's partner Andre Jones had nothing to say as he left Oakland City Hall Thursday following an FBI raid at the Oakland home they share and other locations.

The news, sending shockwaves through the halls of Oakland City Hall where we were told the mayor's office was temporarily closed for the day, the doors to Thao's office were locked.

Oakland City Councilmember Carroll Fife spoke after a closed-door council session.

"We don't know what's going on, this is not something we were briefed on, the police department was not involved but we don't know so I have nothing else to say," said Fife.

Vice Mayor Rebecca Kaplan addressed a rumor her home was also raided, posting on X, "Nope not true."

Oakland Chinatown community leader, Carl Chan was upset to hear about the FBI raid, and worries it pulls focus from more pressing issues facing the city.

"I'm suggesting and telling elected officials when you are a public servant you have to be careful how you are dealing with the public trust," said Chan.

Protesters demand Thao's resignation

Protesters gathered outside the home of Oakland Mayor Sheng Thao Thursday afternoon, demanding her resignation after an FBI raid of the house early in the morning.

"I was shocked, just like everybody else," said protester Tuan Ngo.

Outside Thao's house, Ngo says he thinks the mayor avoiding the public is making matters worse. He believes what Oakland needs now more than ever is transparency.

"The mayor should explain to the residents what's going on. She should step out, show leadership and say how she's helping Oakland," Ngo said.

ABC7 News reached out to nearly all of the members of the Oakland City Council Thursday.

Most of them declined to comment or go on camera.

We did catch up with Councilmember Carroll Fife, however, as she was leaving a closed door council session in the evening.

"We don't know what's going on. This is not something the council was briefed on. That the Oakland Police Department told us about. I don't think they were involved. So I have very little to say because we have very little information," Fife said.

Law enforcement expert Dr. Lisa Hill has conducted investigations with federal authorities before. She says the raid is not just a bad look for the struggling city.

Hill tells ABC7 News reporter Tim Johns, given that the raid was so public in nature, she believes the FBI thinks it has a strong case against Thao.

"Maybe they're not even included, the local city law enforcement, but they're being kept in the dark. This has all the looks of a pretty serious situation," Hill said.

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Marketing personal statement example 5.

Since studying marketing during my business studies a level my interest in the subject has grown rapidly, in my opinion marketing is the most influential division of a business.

Not only does it provide information for key business decisions but it also contributes to giving businesses clear direction and targets. This is one of the many reasons I would like to study it further.

The subject as a whole interests me and I have strived to take my interest out of the classroom. Although I have had no direct experiences to a marketing profession I have had previous jobs that have given me some exposure to it and I have tried to draw knowledge from them by trying to understand their various marketing strategies.

Throughout previous jobs I have seen different approaches to marketing, for example a local Chinese takeaway relied heavily on loyal customers and competitive pricing where as a large garden centre invested heavily in branding, attempting to further dominate there position in the local market.

By observing the way these businesses approach marketing I attempted to get involved as much as I could, for example whilst I was working at the take away I brain stormed some ideas for the owner to consider such as loyalty stamps, ‘discount days’ and the ‘create your own dish’ idea.

Many of the ideas I came up with were implemented and have increased the customer base, therefore increasing turnover.

My ICT A level has improved my computing ability and I can adapt to new software quickly, I have also developed my creativity skills further when using multimedia and graphic design software. This could be a valuable asset whilst studying this course.

My business studies a level could also be invaluable on this course as it has given me the basic knowledge of businesses, how they operate and how Marketing is involved within them.

Studying Marketing as a module has given me basic grounding of the subject, studying such topics as the marketing mix and the numerous marketing theories has given me the foundations of Marketing to build upon which will be beneficial because some topics may not come up within the degree, giving me additional understanding.

Each of the subjects I have chosen to study at A Level can be linked with Marketing, some in more ways then others but each has given me experiences that have led me to choose Marketing as my subject to study.

I play rugby which ensures I communicate and co-operate effectively and I also surf which has allowed me to travel and experience diverse cultures.

Taking a gap year has allowed me to fulfil certain ambitions as well as giving me time to thoroughly consider my goals and aspirations whilst keeping in mind what I’ll enjoy studying the most.

I look forward to the educational challenges I may come across whilst studying and I hope not only too progress at a personal level but also become one step closer to laying the foundation for a successful future in Marketing.

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This personal statement was written by jackweldon for application in 2011.

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