caesars entertainment case study solution

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Caesars Entertainment: CodeGreen

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Caesars entertainment: codegreen description.

The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction.

Case Description Caesars Entertainment: CodeGreen

Strategic managment tools used in case study analysis of caesars entertainment: codegreen, step 1. problem identification in caesars entertainment: codegreen case study, step 2. external environment analysis - pestel / pest / step analysis of caesars entertainment: codegreen case study, step 3. industry specific / porter five forces analysis of caesars entertainment: codegreen case study, step 4. evaluating alternatives / swot analysis of caesars entertainment: codegreen case study, step 5. porter value chain analysis / vrio / vrin analysis caesars entertainment: codegreen case study, step 6. recommendations caesars entertainment: codegreen case study, step 7. basis of recommendations for caesars entertainment: codegreen case study, quality & on time delivery.

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Case Analysis of Caesars Entertainment: CodeGreen

Caesars Entertainment: CodeGreen is a Harvard Business (HBR) Case Study on Leadership & Managing People , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Caesars Entertainment: CodeGreen is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Caesars Entertainment: CodeGreen case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Caesars Entertainment: CodeGreen will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Caesars Entertainment: CodeGreen case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Leadership & Managing People, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Caesars Entertainment: CodeGreen, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Caesars Entertainment: CodeGreen case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Leadership & Managing People Solutions

In the Texas Business School, Caesars Entertainment: CodeGreen case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Caesars Entertainment: CodeGreen

Step 1 – Problem Identification of Caesars Entertainment: CodeGreen - Harvard Business School Case Study

The first step to solve HBR Caesars Entertainment: CodeGreen case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Caesar's Codegreen is facing right now. Even though the problem statement is essentially – “Leadership & Managing People” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Caesar's Codegreen, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Caesars Entertainment: CodeGreen. The external environment analysis of Caesars Entertainment: CodeGreen will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Caesars Entertainment: CodeGreen case study. PESTEL analysis of " Caesars Entertainment: CodeGreen" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Caesars Entertainment: CodeGreen macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Caesars Entertainment: CodeGreen

To do comprehensive PESTEL analysis of case study – Caesars Entertainment: CodeGreen , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Caesars Entertainment: CodeGreen

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ Caesars Entertainment: CodeGreen ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Caesar's Codegreen is operating, firms are required to store customer data within the premises of the country. Caesar's Codegreen needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Caesars Entertainment: CodeGreen has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Caesar's Codegreen in case study Caesars Entertainment: CodeGreen" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Caesar's Codegreen in case study “ Caesars Entertainment: CodeGreen ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Caesar's Codegreen in case study “ Caesars Entertainment: CodeGreen ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Caesars Entertainment: CodeGreen ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Caesar's Codegreen can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Caesars Entertainment: CodeGreen case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Caesar's Codegreen needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Caesars Entertainment: CodeGreen

Social factors that impact caesars entertainment: codegreen, technological factors that impact caesars entertainment: codegreen, environmental factors that impact caesars entertainment: codegreen, legal factors that impact caesars entertainment: codegreen, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: caesars entertainment: codegreen case study solution.

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Bankruptcy at Caesars Entertainment – Case Solution

This case study depicts the plight of Caesars Entertainment, a Casino and hospitality services provider. The firm has been managing 49 casinos, hotels, restaurants, and others. Sometime in 2015, the company filed for Chapter 11 Bankruptcy and is faced with the problem of how it should proceed. Should the company go for Debt-Equity swap, private placement of equity, debt refinancing, or liquidation?

​Kristin Mugford; David Chan Harvard Business Review ( 216052-PDF-ENG ) February 22, 2016

Case questions answered:

• Considering the current financial condition of the company, what will be the appropriate decision for the management of Caesars Entertainment?
• Should the company go for the debt-equity swap? Or private placement of equity? Or debt refinancing? Or liquidation?

Not the questions you were looking for? Submit your own questions & get answers .

Bankruptcy at Caesars Entertainment Case Answers

This case solution includes an Excel file with calculations.

Overview – Bankruptcy at Caesars Entertainment

Caesars Entertainment was established as a casino and hospitality services provider. To date, it is managing 49 casinos, hotels, restaurants, and others.

Its business activity was primarily organized into four operating units: CEOC, CERP, CGP, and CES. In 2015, Caesars Entertainment filed for Chapter 11 Bankruptcy.

Economy analysis

• The recent economic credit crisis brought financial challenges.
• People are focusing on receiving lower-cost services.
• Lower growth in different business segments indicates the lower disposable income of the people.
• The availability of debt has been reduced over the years because of the credit crisis.

Industry analysis (Porter Five Forces)

• The threat of new entrants in this industry is relatively low.
• Rivalry among existing competitors is high.
• The bargaining power of suppliers is high as there is a limited number of suppliers.
• The bargaining power of buyers is high.
• The threat of substitutes is high.

PESTLE analysis

• Political stability and support ensure help to resorts and casinos.
• Intellectual property protection.
• Favored trading partners.
• The availability of a skilled labor force reduces costs.
• The recent credit crisis brought financial challenges.
• Increment of service price negatively affects a number of customers.
• Influenced deeply by the socio-cultural forces of different markets.
• The changing socio-cultural trends and people’s preferences are positively affecting the people’s preference to get Game and casino services.

Technological

• The more innovative the company, the higher its market share.
• Recent technological developments by Caesars Entertainment Corporation’s competitors negatively affect its business.
• Anti-trust law in the Resorts & Casinos industry and overall in the country.
• The legal framework and institutions are not robust enough to protect intellectual property rights in different countries.

Environmental

• Attitudes toward “green” or ecological products by the company create a positive outlook.
• Air and water pollution regulations in the Resort and Casino industry become strict.

Company analysis (SWOT analysis) for Caesars Entertainment

• Comprehensive product and service portfolio.
• High level of customer satisfaction and a strong distribution network.
• Strong presence in different locations.
• Underperformance relative to major competitors.
• The high attrition rate in the workforce.
• The profitability ratio and Net Contribution % of Caesars Entertainment are below the industry average.

Opportunities

• Driven by technology and innovation.
• New trends in consumer behavior.
• New customers from the online channel.
• The market development will lead to a dilution of the competitor’s advantage.
• A higher amount of debt.
• Higher labor and administrative expenses.
• Changing consumer buying behavior from online channels could be a threat to the existing physical infrastructure.

Ratio Analysis

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• October 2014 (Revised August 2018)
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Caesars Entertainment

• Format: Print
• | Language: English
• | Pages: 25

About The Author

Janice H. Hammond

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• August 2016
• Faculty Research
• Caesars Entertainment  By: Janice H. Hammond
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Caesars Entertainment: CodeGreen Case Solution & Answer

Home » Case Study Analysis Solutions » Caesars Entertainment: CodeGreen

The case describes the development of program sustainability initiative Caesar, the effect of the initiative on the commitment and motivation of employees and customer satisfaction. by George Serafeim, Robert G. Eccles Tiffany A. Clay Source: Harvard Business School 16 pages. Publication Date: March 8, 2011. Prod #: 111115-PDF-ENG Caesars Entertainment Solution codegreen case

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Caesars entertainment corporation case study analysis & solution, harvard business case studies solutions - assignment help.

Caesars Entertainment Corporation is a Harvard Business (HBR) Case Study on Finance & Accounting , Fern Fort University provides HBR case study assignment help for just $11. Our case solution is based on Case Study Method expertise & our global insights.

Finance & Accounting Case Study | Authors :: Margaret Cannella, Sumit Sharma

Case study description.

Though it had wiped out billions of dollars of debt "Houdini-style" in the past, in 2008 the future of Caesars Entertainment Corporation was uncertain. This case presents students with the company's complex financial circumstances and an overview of the industry in which it competes, as seen through the lens of an associate at a credit hedge fund. Charged by the firm's senior portfolio manager with assessing an investment in the debt securities of Caesars Entertainment Corporation, the associate is asked to analyze the terms of a proposed leveraged buy-out.

Financial markets, Mergers & acquisitions, Reorganization, Risk management

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[10 Steps] Case Study Analysis & Solution

Step 1 - reading up harvard business review fundamentals on the finance & accounting.

Even before you start reading a business case study just make sure that you have brushed up the Harvard Business Review (HBR) fundamentals on the Finance & Accounting. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.

Step 2 - Reading the Caesars Entertainment Corporation HBR Case Study

To write an emphatic case study analysis and provide pragmatic and actionable solutions, you must have a strong grasps of the facts and the central problem of the HBR case study. Begin slowly - underline the details and sketch out the business case study description map. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions. Business case study paragraph by paragraph mapping will help you in organizing the information correctly and provide a clear guide to go back to the case study if you need further information. My case study strategy involves -

• Marking out the protagonist and key players in the case study from the very start.
• Drawing a motivation chart of the key players and their priorities from the case study description.
• Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.
• Evaluate each detail in the case study in light of the HBR case study analysis core ideas.

Step 3 - Caesars Entertainment Corporation Case Study Analysis

Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. You can do business case study analysis by following Fern Fort University step by step instructions -

• Company history is provided in the first half of the case. You can use this history to draw a growth path and illustrate vision, mission and strategic objectives of the organization. Often history is provided in the case not only to provide a background to the problem but also provide the scope of the solution that you can write for the case study.
• HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. Use these instances and opinions to mark out the organization's culture, its people priorities & inhibitions.
• Make a time line of the events and issues in the case study. Time line can provide the clue for the next step in organization's journey. Time line also provides an insight into the progressive challenges the company is facing in the case study.

Step 4 - SWOT Analysis of Caesars Entertainment Corporation

Once you finished the case analysis, time line of the events and other critical details. Focus on the following -

• Zero down on the central problem and two to five related problems in the case study.
• Do the SWOT analysis of the Caesars Entertainment Corporation . SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing.
• SWOT analysis and SWOT Matrix will help you to clearly mark out - Strengths Weakness Opportunities & Threats that the organization or manager is facing in the Caesars Entertainment Corporation
• SWOT analysis will also provide a priority list of problem to be solved.
• You can also do a weighted SWOT analysis of Caesars Entertainment Corporation HBR case study.

Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Caesars Entertainment Corporation

In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point. Business environments are often complex and require holistic solutions. You should try to understand not only the organization but also the industry which the business operates in. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.

Step 6 - PESTEL, PEST / STEP Analysis of Caesars Entertainment Corporation

Another way of understanding the external environment of the firm in Caesars Entertainment Corporation is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry. You can even identify the source of firm's competitive advantage based on PESTEL analysis and Organization's Core Competencies.

Step 7 - Organizing & Prioritizing the Analysis into Caesars Entertainment Corporation Case Study Solution

Once you have developed multipronged approach and work out various suggestions based on the strategic tools. The next step is organizing the solution based on the requirement of the case. You can use the following strategy to organize the findings and suggestions.

• Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. It include using the analysis to answer the company's vision, mission and key objectives , and how your suggestions will take the company to next level in achieving those goals.
• Business Unit Level Solution - The case study may put you in a position of a marketing manager of a small brand. So instead of providing recommendations for overall company you need to specify the marketing objectives of that particular brand. You have to recommend business unit level recommendations. The scope of the recommendations will be limited to the particular unit but you have to take care of the fact that your recommendations are don't directly contradict the company's overall strategy. For example you can recommend a low cost strategy but the company core competency is design differentiation.
• Case study solutions can also provide recommendation for the business manager or leader described in the business case study.

Step 8 -Implementation Framework

The goal of the business case study is not only to identify problems and recommend solutions but also to provide a framework to implement those case study solutions. Implementation framework differentiates good case study solutions from great case study solutions. If you able to provide a detailed implementation framework then you have successfully achieved the following objectives -

• Detailed understanding of the case,
• Clarity of HBR case study fundamentals,
• Analyzed case details based on those fundamentals and
• Developed an ability to prioritize recommendations based on probability of their successful implementation.

Implementation framework helps in weeding out non actionable recommendations, resulting in awesome Caesars Entertainment Corporation case study solution.

Step 9 - Take a Break

Once you finished the case study implementation framework. Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops.

Step 10 - Critically Examine Caesars Entertainment Corporation case study solution

After refreshing your mind, read your case study solution critically. When we are writing case study solution we often have details on our screen as well as in our head. This leads to either missing details or poor sentence structures. Once refreshed go through the case solution again - improve sentence structures and grammar, double check the numbers provided in your analysis and question your recommendations. Be very slow with this process as rushing through it leads to missing key details. Once done it is time to hit the attach button.

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Caesars Entertainment: CodeGreen

Subjects Covered Customer satisfaction Employee attitude Employee engagement Human capital Social issues Social responsibility Sustainability

by George Serafeim, Robert G. Eccles, Tiffany A. Clay

Source: Harvard Business School

16 pages. Publication Date: Mar 08, 2011. Prod. #: 111115-PDF-ENG

Caesars Entertainment: CodeGreen Harvard Case Study Solution and HBR and HBS Case Analysis

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Caesars Entertainment Harvard Case Solution & Analysis

Home >> Finance Case Studies Analysis >> Caesars Entertainment

This case details about the introduction of a regression analysis model for forecasting the guest arrivals to Caesars Palace hotel in Las Vegas, Nevada.The business is going to utilize the forecast to staff the front desk in the hotel. The staff is unionized and also the firm has little flexibility to alter staffing levels on a short term basis. The case is set in the context of industry overcapacity and lower customer demand. The case describes several models that might be used to forecast guest arrivals, including a multiple regression model and a moving average technique.

The case scenario contains tables showing the result of the regression model, and compares the fit of the moving average and regression models . The case enables students to comprehend how such a model is developed in an organization and to evaluate the models. Pupils may work with a data file with several years of historical data or they might work with outcome results and the model description in the case.

PUBLICATION DATE: October 09, 2014 PRODUCT #: 615031-PDF-ENG

This is just an excerpt. This case is about FINANCE & ACCOUNTING

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Caesars Entertainment Case Porter’s Five Forces Analysis

Home >> Harvard >> Caesars Entertainment >> Porters Analysis

Caesars Entertainment Case Study Analysis

Caesars Entertainment has actually acquired a number of companies that helped it in diversity and growth of its item's profile. This is the comprehensive description of the Porter's model of five forces of Caesars Entertainment Company, given up Display B.

Competitiveness

There is extreme competition in the industry of food and drinks. Caesars Entertainment is among the leading company in this competitive market with a variety of strong competitors like Unilever, Kraft foods and Group DANONE. Caesars Entertainment is running well in this race for last 150 years. Each business has a definite share of market. This competition is not just limited to the cost of the product but also for quality, innovation and variation. Every industry is aiming hard for the upkeep of their market share. The competitors of other companies with Caesars Entertainment is quite high.

Threat of New Entrants

A number of barriers are there for the brand-new entrants to occur in the customer food industry. Only a few entrants succeed in this market as there is a need to understand the consumer need which needs time while current rivals are aware and has actually advanced with the customer commitment over their products with time. There is low danger of brand-new entrants to Caesars Entertainment as it has rather large network of circulation internationally controling with well-reputed image.

Bargaining Power of Suppliers

In the food and drink industry, Caesars Entertainment owes the biggest share of market needing higher number of supply chains. This causes it to be an idyllic purchaser for the suppliers. Hence, any of the provider has actually never ever expressed any grumble about cost and the bargaining power is likewise low. In reaction, Caesars Entertainment has actually also been worried for its providers as it thinks in long-term relations.

Bargaining Power of Buyers

There is high bargaining power of the buyers due to terrific competition. Switching cost is quite low for the customers as lots of business sale a number of comparable items. This seems to be an excellent hazard for any company. Therefore, Caesars Entertainment makes sure to keep its customers pleased. This has actually led Caesars Entertainment to be one of the devoted business in eyes of its buyers.

Threat of Substitutes

There has actually been a fantastic threat of replacements as there are replacements of a few of the Nestlé's products such as boiled water and pasteurized milk. There has also been a claim that a few of its items are not safe to use leading to the decreased sale. Hence, Caesars Entertainment started highlighting the health advantages of its products to cope up with the replacements.

Competitor Analysis

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CUSTOMER SUCCESS STORY

Caesars entertainment revamps its mobile strategy to enhance the guest experience.

For Caesars Entertainment, the growth of casino gaming meant new opportunities and also new competition for market share. The global leader in gaming and hospitality launched an app that connects guests with amazing offers while delivering more ways to explore Caesars Entertainment hotels, resorts, shows, restaurants and nightclubs worldwide. The Caesars Rewards app makes it easy for users to book rooms, place dining reservations, buy show tickets and track player rewards across Caesars’ entire portfolio of properties.

Caesars Entertainment discovered that when guests use its mobile app, they spend more because they’re more engaged with the brand.

As a result, the company began focusing heavily on evolving its mobile strategy to:

• Build guest engagement when they’re on Caesars properties
• Retain app users between visits by keeping them in the know about upcoming events
• Grow revenue by presenting the right offers at the right time

Caesars Entertainment is the world’s most geographically diversified casino-entertainment company, operating resorts and casinos on three continents, including brands such as Harrah’s, Caesars, Horseshoe and the London Clubs International family of casinos.

Airship’s Customer Engagement Platform helps Caesars build brand loyalty — and greater revenue — by keeping guests up to date on exciting events and delivering personalized, location-based offers via mobile messaging.

Gaming, Hospitality

Push Notifications, In-App Automation, Message Center, Automation, Performance Analytics

Airship gives us a great way to communicate with our guests and drive engagement, which ultimately leads to greater revenue generated through the app.”

Keeping Guests Engaged in a Competitive Market

• Geo-Targeted Offers Increase Revenue Using technology from Airship partner Gimbal, Caesars delivers location-based offers to app users when they enter designated geofenced areas.
• In-App Messaging Drives Re-engagement Caesars uses Airship’s Custom Events feature to trigger automated messages to win back subscribers after they’ve opted out of push notifications.
• Automated Campaign Boosts App Ratings To improve its App Store rating, Caesars set up an automated campaign targeting users who had a positive experience. Triggering events included hotel bookings and restaurant reservations.

Airship’s Solutions Give Caesars a Winning Edge

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Caesars Entertainment Case Analysis and Case Solution

Posted by Peter Williams on Aug-09-2018

Introduction of Caesars Entertainment Case Solution

The Caesars Entertainment case study is a Harvard Business Review case study, which presents a simulated practical experience to the reader allowing them to learn about real life problems in the business world. The Caesars Entertainment case consisted of a central issue to the organization, which had to be identified, analysed and creative solutions had to be drawn to tackle the issue. This paper presents the solved Caesars Entertainment case analysis and case solution. The method through which the analysis is done is mentioned, followed by the relevant tools used in finding the solution.

The case solution first identifies the central issue to the Caesars Entertainment case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution. The tools used in identifying the solution consist of the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. The solution consists of recommended strategies to overcome this central issue. It is a good idea to also propose alternative case study solutions, because if the main solution is not found feasible, then the alternative solutions could be implemented. Lastly, a good case study solution also includes an implementation plan for the recommendation strategies. This shows how through a step-by-step procedure as to how the central issue can be resolved.

Problem Identification of Caesars Entertainment Case Solution

Harvard Business Review cases involve a central problem that is being faced by the organization and these problems affect a number of stakeholders. In the problem identification stage, the problem faced by Caesars Entertainment is identified through reading of the case. This could be mentioned at the start of the reading, the middle or the end. At times in a case analysis, the problem may be clearly evident in the reading of the HBR case. At other times, finding the issue is the job of the person analysing the case. It is also important to understand what stakeholders are affected by the problem and how. The goals of the stakeholders and are the organization are also identified to ensure that the case study analysis are consistent with these.

Analysis of the Caesars Entertainment HBR Case Study

The objective of the case should be focused on. This is doing the Caesars Entertainment Case Solution. This analysis can be proceeded in a step-by-step procedure to ensure that effective solutions are found.

• In the first step, a growth path of the company can be formulated that lays down its vision, mission and strategic aims. These can usually be developed using the company history is provided in the case. Company history is helpful in a Business Case study as it helps one understand what the scope of the solutions will be for the case study.
• The next step is of understanding the company; its people, their priorities and the overall culture. This can be done by using company history. It can also be done by looking at anecdotal instances of managers or employees that are usually included in an HBR case study description to give the reader a real feel of the situation.
• Lastly, a timeline of the issues and events in the case needs to be made. Arranging events in a timeline allows one to predict the next few events that are likely to take place. It also helps one in developing the case study solutions. The timeline also helps in understanding the continuous challenges that are being faced by the organisation.

SWOT analysis of Caesars Entertainment

An important tool that helps in addressing the central issue of the case and coming up with Caesars Entertainment HBR case solution is the SWOT analysis.

• The SWOT analysis is a strategic management tool that lists down in the form of a matrix, an organisation's internal strengths and weaknesses, and external opportunities and threats. It helps in the strategic analysis of Caesars Entertainment.
• Once this listing has been done, a clearer picture can be developed in regards to how strategies will be formed to address the main problem. For example, strengths will be used as an advantage in solving the issue.

Therefore, the SWOT analysis is a helpful tool in coming up with the Caesars Entertainment Case Study answers. One does not need to remain restricted to using the traditional SWOT analysis, but the advanced TOWS matrix or weighted average SWOT analysis can also be used.

Porter Five Forces Analysis for Caesars Entertainment

Another helpful tool in finding the case solutions is of Porter's Five Forces analysis. This is also a strategic tool that is used to analyse the competitive environment of the industry in which Caesars Entertainment operates in. Analysis of the industry is important as businesses do not work in isolation in real life, but are affected by the business environment of the industry that they operate in. Harvard Business case studies represent real-life situations, and therefore, an analysis of the industry's competitive environment needs to be carried out to come up with more holistic case study solutions. In Porter's Five Forces analysis, the industry is analysed along 5 dimensions.

• These are the threats that the industry faces due to new entrants.
• It includes the threat of substitute products.
• It includes the bargaining power of buyers in the industry.
• It includes the bargaining power of suppliers in an industry.
• Lastly, the overall rivalry or competition within the industry is analysed.

This tool helps one understand the relative powers of the major players in the industry and its overall competitive dynamics. Actionable and practical solutions can then be developed by keeping these factors into perspective.

PESTEL Analysis of Caesars Entertainment

Another helpful tool that should be used in finding the case study solutions is the PESTEL analysis. This also looks at the external business environment of the organisation helps in finding case study Analysis to real-life business issues as in HBR cases.

• The PESTEL analysis particularly looks at the macro environmental factors that affect the industry. These are the political, environmental, social, technological, environmental and legal (regulatory) factors affecting the industry.
• Factors within each of these 6 should be listed down, and analysis should be made as to how these affect the organisation under question.
• These factors are also responsible for the future growth and challenges within the industry. Hence, they should be taken into consideration when coming up with the Caesars Entertainment case solution.

VRIO Analysis of Caesars Entertainment

This is an analysis carried out to know about the internal strengths and capabilities of Caesars Entertainment. Under the VRIO analysis, the following steps are carried out:

• The internal resources of Caesars Entertainment are listed down.
• Each of these resources are assessed in terms of the value it brings to the organization.
• Each resource is assessed in terms of how rare it is. A rare resource is one that is not commonly used by competitors.
• Each resource is assessed whether it could be imitated by competition easily or not.
• Lastly, each resource is assessed in terms of whether the organization can use it to an advantage or not.

The analysis done on the 4 dimensions; Value, Rareness, Imitability, and Organization. If a resource is high on all of these 4, then it brings long-term competitive advantage. If a resource is high on Value, Rareness, and Imitability, then it brings an unused competitive advantage. If a resource is high on Value and Rareness, then it only brings temporary competitive advantage. If a resource is only valuable, then it’s a competitive parity. If it’s none, then it can be regarded as a competitive disadvantage.

Value Chain Analysis of Caesars Entertainment

The Value chain analysis of Caesars Entertainment helps in identifying the activities of an organization, and how these add value in terms of cost reduction and differentiation. This tool is used in the case study analysis as follows:

• The firm’s primary and support activities are listed down.
• Identifying the importance of these activities in the cost of the product and the differentiation they produce.
• Lastly, differentiation or cost reduction strategies are to be used for each of these activities to increase the overall value provided by these activities.

Recognizing value creating activities and enhancing the value that they create allow Caesars Entertainment to increase its competitive advantage.

BCG Matrix of Caesars Entertainment

The BCG Matrix is an important tool in deciding whether an organization should invest or divest in its strategic business units. The matrix involves placing the strategic business units of a business in one of four categories; question marks, stars, dogs and cash cows. The placement in these categories depends on the relative market share of the organization and the market growth of these strategic business units. The steps to be followed in this analysis is as follows:

• Identify the relative market share of each strategic business unit.
• Identify the market growth of each strategic business unit.
• Place these strategic business units in one of four categories. Question Marks are those strategic business units with high market share and low market growth rate. Stars are those strategic business units with high market share and high market growth rate. Cash Cows are those strategic business units with high market share and low market growth rate. Dogs are those strategic business units with low market share and low growth rate.
• Relevant strategies should be implemented for each strategic business unit depending on its position in the matrix.

The strategies identified from the Caesars Entertainment BCG matrix and included in the case pdf. These are either to further develop the product, penetrate the market, develop the market, diversification, investing or divesting.

Ansoff Matrix of Caesars Entertainment

Ansoff Matrix is an important strategic tool to come up with future strategies for Caesars Entertainment in the case solution. It helps decide whether an organization should pursue future expansion in new markets and products or should it focus on existing markets and products.

• The organization can penetrate into existing markets with its existing products. This is known as market penetration strategy.
• The organization can develop new products for the existing market. This is known as product development strategy.
• The organization can enter new markets with its existing products. This is known as market development strategy.
• The organization can enter into new markets with new products. This is known as a diversification strategy.

The choice of strategy depends on the analysis of the previous tools used and the level of risk the organization is willing to take.

Marketing Mix of Caesars Entertainment

Caesars Entertainment needs to bring out certain responses from the market that it targets. To do so, it will need to use the marketing mix, which serves as a tool in helping bring out responses from the market. The 4 elements of the marketing mix are Product, Price, Place and Promotions. The following steps are required to carry out a marketing mix analysis and include this in the case study analysis.

• Analyse the company’s products and devise strategies to improve the product offering of the company.
• Analyse the company’s price points and devise strategies that could be based on competition, value or cost.
• Analyse the company’s promotion mix. This includes the advertisement, public relations, personal selling, sales promotion, and direct marketing. Strategies will be devised which makes use of a few or all of these elements.
• Analyse the company’s distribution and reach. Strategies can be devised to improve the availability of the company’s products.

Caesars Entertainment Blue Ocean Strategy

The strategies devised and included in the Caesars Entertainment case memo should have a blue ocean strategy. A blue ocean strategy is a strategy that involves firms seeking uncontested market spaces, which makes the competition of the company irrelevant. It involves coming up with new and unique products or ideas through innovation. This gives the organization a competitive advantage over other firms, unlike a red ocean strategy.

Competitors analysis of Caesars Entertainment

The PESTEL analysis discussed previously looked at the macro environmental factors affecting business, but not the microenvironmental factors. One of the microenvironmental factors are competitors, which are addressed by a competitor analysis. The Competitors analysis of Caesars Entertainment looks at the direct and indirect competitors within the industry that it operates in.

• This involves a detailed analysis of their actions and how these would affect the future strategies of Caesars Entertainment.
• It involves looking at the current market share of the company and its competitors.
• It should compare the marketing mix elements of competitors, their supply chain, human resources, financial strength etc.
• It also should look at the potential opportunities and threats that these competitors pose on the company.

Organisation of the Analysis into Caesars Entertainment Case Study Solution

Once various tools have been used to analyse the case, the findings of this analysis need to be incorporated into practical and actionable solutions. These solutions will also be the Caesars Entertainment case answers. These are usually in the form of strategies that the organisation can adopt. The following step-by-step procedure can be used to organise the Harvard Business case solution and recommendations:

• The first step of the solution is to come up with a corporate level strategy for the organisation. This part consists of solutions that address issues faced by the organisation on a strategic level. This could include suggestions, changes or recommendations to the company's vision, mission and its strategic objectives. It can include recommendations on how the organisation can work towards achieving these strategic objectives. Furthermore, it needs to be explained how the stated recommendations will help in solving the main issue mentioned in the case and where the company will stand in the future as a result of these.
• The second step of the solution is to come up with a business level strategy. The HBR case studies may present issues faced by a part of the organisation. For example, the issues may be stated for marketing and the role of a marketing manager needs to be assumed. So, recommendations and suggestions need to address the strategy of the marketing department in this case. Therefore, the strategic objectives of this business unit (Marketing) will be laid down in the solutions and recommendations will be made as to how to achieve these objectives. Similar would be the case for any other business unit or department such as human resources, finance, IT etc. The important thing to note here is that the business level strategy needs to be aligned with the overall corporate strategy of the organisation. For example, if one suggests the organisation to focus on differentiation for competitive advantage as a corporate level strategy, then it can't be recommended for the Caesars Entertainment Case Study Solution that the business unit should focus on costs.
• The third step is not compulsory but depends from case to case. In some HBR case studies, one may be required to analyse an issue at a department. This issue may be analysed for a manager or employee as well. In these cases, recommendations need to be made for these people. The solution may state that objectives that these people need to achieve and how these objectives would be achieved.

The case study analysis and solution, and Caesars Entertainment case answers should be written down in the Caesars Entertainment case memo, clearly identifying which part shows what. The Caesars Entertainment case should be in a professional format, presenting points clearly that are well understood by the reader.

Alternate solution to the Caesars Entertainment HBR case study

It is important to have more than one solution to the case study. This is the alternate solution that would be implemented if the original proposed solution is found infeasible or impossible due to a change in circumstances. The alternate solution for Caesars Entertainment is presented in the same way as the original solution, where it consists of a corporate level strategy, business level strategy and other recommendations.

Implementation of Caesars Entertainment Case Solution

The case study does not end at just providing recommendations to the issues at hand. One is also required to provide how these recommendations would be implemented. This is shown through a proper implementation framework. A detailed implementation framework helps in distinguishing between an average and an above average case study answer. A good implementation framework shows the proposed plan and how the organisations' resources would be used to achieve the objectives. It also lays down the changes needed to be made as well as the assumptions in the process.

• A proper implementation framework shows that one has clearly understood the case study and the main issue within it.
• It shows that one has been clarified with the HBR fundamentals on the topic.
• It shows that the details provided in the case have been properly analysed.
• It shows that one has developed an ability to prioritise recommendations and how these could be successfully implemented.
• The implementation framework also helps by removing out any recommendations that are not practical or actionable as these could not be implemented. Therefore, the implementation framework ensures that the solution to the Caesars Entertainment Harvard case is complete and properly answered.

Recommendations and Action Plan for Caesars Entertainment case analysis

For Caesars Entertainment, based on the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis, the recommendations and action plan are as follows:

• Caesars Entertainment should focus on making use of its strengths identified from the VRIO analysis to make the most of the opportunities identified from the PESTEL.
• Caesars Entertainment should enhance the value creating activities within its value chain.
• Caesars Entertainment should invest in its stars and cash cows, while getting rid of the dogs identified from the BCG Matrix analysis.
• To achieve its overall corporate and business level objectives, it should make use of the marketing mix tools to obtain desired results from its target market.

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Hospitality & Entertainment CASE STUDY

Global leader in entertainment, hospitality, and gaming improves experience for international customers.

The Details

Caesars Entertainment, a global leader in the entertainment, hospitality, meetings and conferences, and gaming industries, needed a solution to improve the customer experience for their Chinese visitors. This case study will outline Citcon’s QR-code payment solution and how it helped Caesars build relationships and improve the overall tourist experience.

The travel, tourism, and hospitality industry is a key segment of the U.S. economy and a significant contributor to the nation’s GDP. Ranking third on the list of countries most visited, the U.S. is expected to welcome 99.5 million international visitors each year by 2023 – almost twice the number of visitors in 2000 .

Many visitors to the U.S. travel from China, one of the top five countries that make up the majority of tourism . Unfortunately, Chinese consumers have faced obstacles when paying for products and services in the U.S. In addition, the COVID-19 pandemic has presented new challenges, which has accelerated the need for contactless payment options, particularly at retail businesses, big box stores, and QSRs.

Recognizing the Problem

While visiting the U.S., Chinese travelers often faced problems, such as paying high foreign credit card transaction fees – or simply getting card approval at all. Some tourists carried debit cards or foreign credit cards that were not acceptable payment methods in the U.S. Caesars Entertainment lost business opportunities as consumers’ cards were declined for various reasons:

• EMV standards differed between the U.S. and China.
• Credit cards had insufficient credit limits.
• Accounts were flagged as security threats or frozen because banks weren’t alerted in advance.

Having credit cards declined or being singled out as a potential security threat made the Chinese visitors’ customer experience a nightmare. In China, since people don’t typically carry credit cards, they were accustomed to making contactless payments tied to their debit cards, primarily using mobile apps on their smartphones. Caesars Entertainment, however, didn’t provide the technology that supported that capability. Chinese visitors couldn’t pay with mobile apps, so many were left with two options: bring large sums of money from China ($5,000 maximum per person limit) and exchange it upon arrival, which incurred significant fees; or withdraw cash from ATMs in limited amounts. Neither option was ideal since carrying a lot of cash isn’t safe. And with the COVID-19 pandemic gripping the world, safety-conscious consumers have developed a preference for cashless, contactless checkout methods.

To provide an optimal customer service experience, Caesars Entertainment needed a solution. The international marketing team’s objectives included:

• Gain incremental revenue from the China market where credit card penetration was low.
• Support safety-conscious customers’ desire to use touch-free mobile wallet payments.
• Enlarge their user base with local loyalty programs for Chinese consumers.

Bruce Bommarito, Vice President of International Marketing, and Claire Yang, Director of International Marketing, were familiar with how Chinese consumers relied on digital payments in their home country. So, they reached out to Citcon and discovered a QR-based payment solution designed to support touchless checkout payment preferences. The objective was to reduce transaction friction and create an environment of trust to make Chinese consumers feel at home.

Implementing the Solution

The QR-code payment technology was introduced to Caesars Corporation, and because it’s a gaming company, it required Citcon to undergo a rigorous vetting process. Eleven departments, including the IT and internet security divisions, scrutinized Citcon. In the highly regulated hospitality industry, internet security is a primary consideration when adopting new technology.

Caesars confirmed that the new system met the highest standards, ensuring customers’ personal data and money would be secure. With a full stack integration solution, a panel of former senior employees from Visa, PayPal, and other payment corporations illustrated the technology and its capabilities on behalf of Citcon. The company passed with flying colors and offered competitive rates, beating the other payment solution providers.

Caesars implemented Citcon’s easy-to-use platform, and customers benefited from the added convenience and tightened security for both in-store and online purchases. They can scan, pay, and go – just like at home in China.

The Results

With Citcon’s QR-code payment technology, Caesars Entertainment has improved the customer experience for millions of Chinese visitors. They can now pay for travel, dining, and accommodations; and purchase products and services without the restrictions associated with traditional payment methods.

This technology has enabled Caesars to obtain Chinese customers’ data and market to them with tailored messaging based on their purchasing preferences. The company has accumulated over 550,000 followers – highly targeted customers – on their WeChat site. In addition, they can learn about Caesars’ new offerings prior to travel through a subscription to Caesars’ WeChat account.

Some of the business benefits include:

Improved customer engagement with mobile wallet users and non-card consumers.

• An exceptional in-store and online customer experience.
• Wallet capabilities beyond payments, including marketing, data, and loyalty.

Caesars Entertainment established as a China-preferred hotel brand.

By partnering with Citcon, Caesars has increased its market potential and reinforced its position as a giant in the entertainment industry. “The reaction from the media, the press, and the customers are all positive, and the competition is all trying to copy us,” said Bommarito.

Caesars showcased the new QR-code technology in 2019 at the largest Singles’ Day shopping spree in America. Supported by Citcon, more than 50 stores participated in the spectacular event. Huge QR codes were displayed on billboards throughout the Las Vegas strip at Caesars Palace, Paris, Bally’s, Flamingo, and other hotels (see photos below). Using their smartphones, customers conveniently scanned the QR codes from hundreds of meters away – a truly touch-free experience.

Overall, QR-code payment implementation requires a minimum upfront investment from merchants, while building short-term incremental revenue growth and long-term customer loyalty. Post-pandemic, this technology will likely become more relevant and be a competitive differentiator as millennials and Gen Z dominate consumer spending.

Improved Engagement

Enhanced capabilities.

Increased overall card approval rate to 85%

Market Penetration

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A Corporate Showcase for a World-Class Brand

Caesars Entertainment is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. With more than 45 million website users engaging with the company's online presence, Caesars hired Bounteous to enhance the user experience on the company's corporate website ( caesars.com/corporate ) by driving optimization, personalization, conversion, and more.

Caesars engaged Bounteous' expertise in strategy, design, engineering, analytics, and marketing in late 2017 to begin the website overhaul. Goals for the project included establishing its online presence as an industry leader, consolidating its many WordPress sites, alleviating security concerns, driving traffic, and implementing user-friendly navigation and compelling imagery to reinforce Caesars Entertainment's mission of inspiring grown-ups to play.

Bounteous created a shared vision to refresh brand interactions for investors, development partners, media, and career seekers. By leveraging Caesars' investment in Adobe Experience Manager (AEM), Bounteous standardized content management for minimal ongoing maintenance and flexibility to move at the speed of the hospitality and gaming industry.

• Travel & Hospitality
• Digital Strategy & Co-Innovation
• Custom Web & Product Development
• Experience Design
• QA Testing & Automation

Business Issue

Caesars Entertainment wanted the look and feel of their corporate site to mirror the experience and excitement of their properties, while also driving the business message that Caesars is an industry leader in the hospitality and gaming space. Bounteous needed to surface a specific part of the Caesars story for a non-consumer audience. It was important to increase functionality for key partners and collaborators of the brand across various content areas and for various devices.

Through a series of reviews, interviews, and collaborative workshops, Bounteous drove stakeholder alignment towards a reimagined corporate presence. They championed the Caesars Entertainment brand story by featuring its rich history, diverse properties, core values, and user-specific news in an easily navigable experience.

Bounteous leveraged their existing platform and software investments in AEM and Adobe Managed Services to build out the component library. By restructuring their information architecture, users can quickly find the content they want. This enhanced content flow also positions the Caesars Entertainment team with minimal maintenance.

Outcomes 

The new site represents the Caesars brand inside and out: from the contemporary, responsive design to streamlined internal operations, Bounteous collaborated on a corporate brand experience that rounds out Caesars' content offerings and speaks effectively to key stakeholders.

Bounteous continues to work with Caesars in bringing its brand into the future and enhancing its experience for more than 55 million loyalty rewards members, worldwide visitors, investors, media partners, and career seekers.

• Modernized digital experience for corporate audience
• Streamlined content flow and functionality
• Leveraged AEM investment and standardized content management

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Our partnership with Bounteous has given us more than just an e-commerce platform. We now have the tools necessary to give our customers flexibility and ease when shopping with us, and we’ve seen great success as a result.

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CEO, Aubuchon

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