executive coaching business plan sample

How to Craft your coaching business plan in 7 simple Steps (+ FREE Template)

September 24, 2023

August 6, 2024

Are you eager to launch your coaching business but feeling overwhelmed about where to start?

You’re not alone! 

In this article, I’ll help you understand what a coaching business plan involves. I’ll provide you with a coaching business plan template and also teach you how to shape it so that it mirrors your vision and goals. I’ll walk you through every step to ensure you create a successful coaching business plan tailored to your niche.

Let’s dive into the world of business planning, where clarity meets strategy.

In Brief : How to Craft your coaching business plan in 7 simple Steps

• Step 1: 📝 Executive Summary – Craft a compelling summary that encapsulates your business vision, mission, and core elements like the business name, owner, and location, setting the stage for what follows.
• Step 2: 🗂️ Business Description – Detail your coaching services, niche, and operational mechanics. Explain how these elements work together to meet the needs of your clientele.
• Step 3: 🔍 Market Analysis – Conduct a thorough analysis of your target market and competition. Use this data to tailor your services and pinpoint market opportunities.
• Step 4: 📈 Create a Marketing Strategy – Develop a comprehensive marketing plan that includes digital and traditional methods to attract and retain clients, ensuring your brand stands out.
• Step 5: ⚙️ Operations Plan – Outline your business’s operational structure, including the logistics of daily operations and the roles of your team members.
• Step 6: 💰 Financial Planning – Forecast your business’s financial health with detailed budgeting, pricing strategies, and expected financial outcomes.
• Step 7: 🚀 Review and Implement – Regularly review and refine your business plan to ensure it remains relevant and effective

Do You Need a Coaching Business Plan?

A few years ago, I was just like you—excited yet baffled about the right steps to take in starting my coaching business. I dabbled in social media, attended conferences, tried podcasting, and explored various other avenues. 

Despite my efforts, the results were far from what I needed. It felt like I was constantly moving, but not in the right direction.

Then it clicked. I realized that diving headfirst into business without a well-thought-out plan was like sailing without a compass. 

So, I took a step back and started from scratch, this time with a clear strategy in mind. I laid out a business plan that not only guided my business to success but also continues to guide me today.

Starting a coaching business can be an exciting venture , but without a clear plan, it’s easy to lose direction and focus. A business plan helps you outline your business objectives and also provides a roadmap to achieve them. 

Here’s why a business plan is vital for a coaching business:

• Clarity and Direction : A business plan defines your coaching business’s purpose and sets clear goals. This clarity guides your decisions and keeps you focused on long-term goals.
• Understanding Your Market : Who are your potential clients? What are their needs and how can your coaching services meet those needs? Analyzing the market helps you tailor your offerings. It also helps you stand out from competitors. This ensures your services are in demand.
• Attracting Investors and Funding : Investors want to know that their money is going into a venture. The venture must have a clear plan to make a profit. This will give potential investors the confidence to back your business.
• Measuring Progress and Success : A business plan sets a baseline for measuring your progress. Setting clear goals and milestones helps you track progress and adjust strategies as needed. This ongoing review keeps you on track and informs smart decisions that drive your business forward.
• Risk Management : All businesses, including coaching ones, face risks. A business plan helps predict and manage these risks, making it easier to handle challenges. It prepares you for economic downturns, shifts in consumer behavior, and new competitors. This proactive approach protects against unexpected problems.

How To Create Your Coaching Business Plan

A well-structured business plan outlines every critical component of your operation, from your business identity and client demographics to your financial management and growth strategy.

Before we jump straight into the coaching business template , let’s understand the structure of your coaching business plan:

• Step 1: Craft your Executive Summary
• Step 2: Business Description
• Step 3: Market Analysis
• Step 4: Create a Marketing and Sales Strategy
• Step 5: Operations Plan
• Step 6: Financial Planning
• Step 7: Review and Implement

1. Crafting Your Executive Summary

To start your coaching business, begin with a powerful executive summary in your business plan. This section is like the front cover of a book—it needs to captivate and inform.

Here’s how to craft an executive summary that sets the stage for a compelling business plan:

• Business Name and Location : Clearly state the name of your coaching business and where you are based. This basic info introduces your business.
• Services Offered : Describe the types of coaching you provide. You might specialize in life coaching, career coaching, or another niche. Give a snapshot of what you offer.
• Mission Statement : Your mission statement should reflect the core values and purpose of your business. It tells your audience what your business stands for and what you aim to achieve.
• Vision Statement : This is about the future. Where do you see your coaching business going? What impact do you want to make? Your vision statement paints a picture of the future you are working towards.
• Goals and Objectives : Jot down your short-term and long-term objectives for your coaching business using the SMART criteria—Specific, Measurable, Achievable, Relevant, and Time-bound . Short-term goals might include reaching a certain number of clients. Or, they might include achieving a set income within the first year. Long-term goals could involve expanding your services nationally. Or, they could involve developing a franchise model.

2. Business Description

Here, you explain what your business does, how it operates, and what it aims to achieve.

This section gives context for the rest of the business plan. It helps stakeholders understand your business at a detailed level.

Choose Your Niche

Choosing a coaching niche and specifying your services are key. This sets your business apart.

Detail your target market. Whether you focus on life, executive, or health coaching, each meets unique client needs. Focus on demographics like age, profession, or specific challenges. Your coaching addresses those challenges.

Explain how your services are tailored to meet these needs, and discuss your business’s competitive edge. List your services in this field. Include personal coaching, group workshops, and online courses.

Also, showcase what makes you unique. For example, you might have a special coaching method. Or, you could be highly skilled in a popular coaching area.

Business Structure

The structure of your coaching business can greatly impact its operations and growth. You may operate as a sole proprietorship, a partnership, or a corporation. Each type has its own implications.

A sole proprietorship is easy to start and gives you full control. But it also leaves you fully liable for debts. On the other hand, a corporation shields you from debt and can attract investors. It does this through its structure and ability to sell shares. However, corporations face more rules and taxes.

Choose the structure that fits your business goals. Consider how it affects liability, taxation, and investment.

Business Model

Your coaching business can adopt various models to deliver its services, depending on your target market and your expertise:

• One-on-One Coaching: Tailored specifically to individual clients to address personal or professional goals. This model allows for deep, personalized work and can be conducted in person, over the phone, or via video conferencing.
• Group Sessions: These sessions bring together multiple clients who share similar goals or challenges. Group coaching is effective for workshops, seminars, and regular meetings, offering the added benefit of peer learning and support.
• Online Courses: Providing digital courses allows clients to engage with your coaching material at their own pace. This model can include video lectures, downloadable resources, and interactive elements like quizzes or forums.

Value Proposition

What sets your coaching services apart is your unique value proposition.

For instance, your approach might integrate cutting-edge psychological research, or perhaps you offer a unique blend of strategies drawn from various disciplines such as mindfulness, behavioral science, and leadership training.

Maybe your services are particularly tailored to a niche market, such as startup entrepreneurs or corporate executives facing burnout.

Highlighting this uniqueness in your business plan helps potential clients and investors understand why your coaching services are not just necessary but highly desirable.

3. Market Analysis

A thorough market analysis is crucial. It helps you understand your environment. You can identify opportunities and challenges. Then, you can make strategies. These strategies use your strengths to meet market demands.

This part of your business plan will show the whole market. It will offer key insights. These insights will help you set real goals and grow in a lasting way.

Identify your Target Market

Identifying your target market involves defining the specific group of people who are most likely to benefit from your coaching services. Key aspects to consider include:

• Demographics: Age, gender, profession, income level, and educational background. For instance, your services might cater primarily to mid-level professionals aged 30–50.
• Psychographics: Values, interests, lifestyle, and personality traits. For example, this might include people who value personal development, are career-focused, and seek work-life balance.
• Location: Whether your target market is local, regional, national, or global. Online coaching services can broaden your geographical reach compared to traditional in-person sessions.

Market Need

This section details the specific needs your coaching services address.

Are your clients looking for career advancement, personal growth, better stress management, or improved leadership skills?

Understanding these needs allows you to tailor your offerings effectively.

For example, if there is a high demand for stress management techniques among corporate workers in your area, your coaching could focus on mindfulness and resilience training.

Analyze your Competition

Analyzing your competitors helps you understand the current market landscape and identify what sets your coaching apart. Consider the following:

• Who are your main competitors? Look at other coaching services in your niche.
• What services do they offer? Understanding their offerings helps you spot gaps in the market.
• What are their strengths and weaknesses? This can help you learn from their successes and capitalize on areas where they may fall short.

SWOT Analysis

A SWOT Analysis is a strategic method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats.

Use it to analyze your coaching business:

• Strengths: What advantages does your coaching business have? This could be a unique coaching methodology, a strong personal brand, or deep expertise in a niche area.
• Weaknesses: What areas need improvement? This might include limited market presence or lack of full-time coaching staff.
• Opportunities: Look for external factors that could be advantageous for your business. This could include increasing demand for mental health services or expanding into online coaching.
• Threats: Identify potential challenges that could hinder your business’s success. These might include new competitors entering the market or changes in regulatory laws affecting coaching services.

4. Marketing and Sales Strategies

An effective marketing and sales strategy is critical for the success of any coaching business. This part of your business plan outlines how you will attract and keep clients.

It details your approaches to reaching your target market and turning leads into paying customers. The right strategy boosts visibility. It also improves client engagement and loyalty.

A well-crafted marketing plan is essential. It sets clear goals and identifies the best tactics to reach them. It ensures your marketing is consistent, targeted, and effective. They help build brand recognition and trust.

Developing your coaching brand involves creating a distinctive identity that resonates with your target audience and sets you apart from competitors.

Key elements include:

• Brand Message: What are the core messages you want to convey? This could be your commitment to helping clients achieve specific goals, like improving leadership skills or finding work-life balance.
• Visual Identity: Includes your logo, color scheme, and overall visual style. These should reflect the tone and ethos of your coaching practice.
• Brand Voice: How you communicate in written and spoken words, which should consistently reflect your values and appeal to your target audience.

Marketing Channels

To reach your potential clients effectively, utilize a mix of marketing channels tailored to where your audience spends their time:

• Social Media: Platforms like LinkedIn, Instagram, and Facebook can help build community and engagement. Tailor your content strategy to each platform to maximize reach and engagement.
• Speaking Engagements: Presenting at conferences or local events can establish you as an expert in your field and attract clients looking for proven guidance.
• Networking: Building relationships through industry groups or local business events can lead to referrals and new client opportunities.
• SEO: Optimize your website and content for search engines to attract organic traffic. Focus on keywords that potential clients might use to find coaching services.

Effective marketing can significantly boost your coaching business, attracting a steady stream of clients. It not only draws attention but also captures and retains interest

Sales Strategy

Converting potential clients into paying clients requires a clear sales process:

• Initial Consultation: Offer a free or discounted initial consultation to introduce potential clients to your coaching style and the benefits of your services.
• Follow-Up: After the consultation, follow up with a personalized message that summarizes how you can help them achieve their goals.
• Special Offers: Consider time-limited offers or package deals to encourage sign-ups.

Set up a sales funnel. A sales funnel is a process that guides potential clients from their first interaction with your brand through various stages of engagement until they make a purchase.

It starts with awareness, often through your marketing efforts, and progresses to interest (engaging with content), decision (attending a consultation), and finally action (purchasing a coaching package). 

5. Operations Plan

The Operational Plan section of your business plan provides a detailed look at how your coaching business works. This section outlines the day-to-day operations that support your coaching business.

This includes preparing for client sessions, both scheduled and ad-hoc and follow-up activities for each session, client communication, and administrative tasks like scheduling, billing, and client records management. 

It’s important to specify how these tasks are handled and by whom, as well as any business hours or response time commitments you make to your clients.

Business Location

Where you operate your business significantly shapes how it runs. Specify whether you offer your coaching services online, offline , or in a hybrid model:

Technology Used

Technology is crucial in running a modern coaching business efficiently. List the specific technologies and software you utilize for various business functions:

• Client Management Systems : Software for scheduling , session notes, and client progress tracking.
• Communication Tools : Tools used for client communication, such as email platforms, video conferencing tools, and instant messaging apps.
• Marketing and Sales Software : CRM systems for managing leads, marketing automation tools, and analytics platforms.

Staff and Resources

Finally, detail any staff or additional resources needed to operate your business effectively. This includes any administrative support, marketing personnel, or additional coaches. 

If you handle most operations solo, discuss any outsourced services you might need, such as virtual assistants, accountants, or IT support.

6. Financial Planning

The Financial Plan is a critical section of your business plan. It is crucial for both potential investors and for you as the owner.

It shows that your coaching business is financially viable. It gives a roadmap for financial success.

This section is crucial for securing funding. It shows you understand your business’s finances.

Startup Costs

Outline all initial costs required to start your coaching business. This includes any licensing fees, initial marketing expenses, technology setup costs, office equipment, and any other expenditures necessary to launch your business.

Pricing Strategy

Set your prices for your coaching services based on the value you provide, the demands of your target market, and your competitors’ pricing. You can also offer different pricing tiers based on the length and depth of the coaching provided or discounts for upfront payments for a series of sessions.

Revenue Projections

Project your revenues over the next three to five years. Base these estimates on your market analysis, including expected client numbers, session pricing, and any additional revenue streams like workshops or online courses.

Break-even Analysis:

Calculate when the business expects to break even. This analysis should consider all fixed costs (like rent and salaries) and variable costs (such as session materials or payment processing fees) against expected revenue streams. The break-even point is the moment when total revenues equal total costs, indicating when the business starts to generate profit beyond recovering its initial and operational costs.

Think of it like this: if you have a lemonade stand, you need to know how many cups of lemonade you have to sell to pay for all your supplies and costs. The moment you’ve sold enough cups to cover all your expenses, you hit your “break-even point.” That means you’re not losing money anymore, and any more lemonade you sell after that starts to make you profit.

7. Review and Implement

Once you’ve finalized your coaching business plan, the next steps are critical: reviewing the plan carefully and implementing it effectively.

This ensures that your business is built on a solid foundation and is ready to adapt to challenges and opportunities. Here’s how to approach these important phases:

Reviewing Your Business Plan

• Thorough Read-through: Start by reading your business plan thoroughly from start to finish. This helps you ensure that the plan is cohesive and all parts align well with each other.
• Seek External Feedback: It’s invaluable to get perspectives from trusted mentors, industry peers, or potential investors. They can provide insights that you might have missed and suggest improvements. Consider feedback from people who understand the coaching industry as well as those who might be part of your target audience.
• Revise for Clarity and Accuracy: Based on the feedback and your own assessments, make necessary revisions. This could involve clarifying certain sections, adding missing details, or correcting any inaccuracies. Ensure your financial forecasts and market analysis are realistic and based on the latest available data.
• Finalize the Document: Once revisions are made, finalize the formatting, proofread for grammatical errors, and ensure that the document is professionally presented.

Implementing Your Business Plan

Now that your business plan is meticulously crafted, it’s time to bring it to life. This step might seem a bit overwhelming, but it’s essential for growing your coaching business.

The great news is, you’re not in this alone. We’re here not just to support you but to actively participate in your journey.

Our role extends beyond mere guidance; we’re here to help build your business. While you concentrate on what you do best—coaching and transforming lives—we’ll handle the operational details. From identifying your niche to marketing execution, we’ve got you covered .

As we wrap up, I hope the insights shared here have empowered you to create a structured and effective business plan for your coaching venture.

Crafting a solid plan is crucial, not just for guiding your business but for adapting as your enterprise grows.

If you have any questions about the business planning process or wish to share your own experiences and insights, feel free to leave a comment below.

Resources for your Coaching Business Plan

As a coach, it’s crucial to have the right resources at your fingertips.

We’ve put together a curated list to support your journey to craft your custom coaching business plan.

Your Custom Template

To get your FREE custom Coaching Business Plan Template, click on the “Download Your Coaching Business Plan” Button

Other resources

Financial planning and management tools.

• QuickBooks : An accounting software ideal for small businesses to manage accounts with ease.
• Mint : Helps with personal and business financial planning and budgeting.
• Microsoft Excel / Google Sheets – Spreadsheet tools that are essential for financial analysis, including creating detailed financial projections and budgets.

Software and Online Platforms

• LivePlan : This is an intuitive, user-friendly business plan software that guides you through the process of creating a detailed, investor-ready business plan. It offers templates, financial forecasts, and performance tracking tools.
• Bizplan : Bizplan makes the process of writing a business plan more efficient through step-by-step guidance, templates, and a modern, user-friendly interface that simplifies financial forecasting and business modeling.
• Enloop : This tool automatically writes and formats your business plan as you input information. It offers features like auto-generated financial reports and a real-time performance score to improve your plan.
• SMART Goals – A framework for setting objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound, ensuring well-defined and attainable goals.
• SWOT Analysis – A strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
• PEST Analysis – A framework for analyzing and monitoring the macro-environmental factors that may have a profound impact on an organization’s performance.
• Business Model Canvas – A strategic management template for developing new or documenting existing business models across nine key components.
• Value Proposition Canvas – A tool that helps businesses ensure that a product or service is positioned around what the customer values and needs.
• “ Co-Active Coaching: Changing Business, Transforming Lives ” by Henry Kimsey-House, Karen Kimsey-House, Phillip Sandahl, and Laura Whitworth – This book provides a foundational philosophy for professional coaching.
• “ Business Model Generation ” by Alexander Osterwalder & Yves Pigneur – A book that introduces practical tools for creating, analyzing, and reinventing business models, with visual methods for brainstorming.
• “ The Lean Startup ” by Eric Ries – A book that introduces methodologies for developing businesses and products in an efficient way by managing and directing startup activities toward the markets.

Legal Resources for Small Businesses

• U.S. Small Business Administration (SBA) : Information on business registration, legal structures, and licenses.
• Gov.uk (for UK based businesses) : Guidance on starting and running a business in the UK, including legal obligations.

Each resource was chosen based on its practical utility, ease of access, and the most current information available.

From established industry platforms to cutting-edge tools and insightful publications, our editorial team has researched, fact-checked, and curated a diverse mix of resources to cater to various learning styles and needs.

This ensures you have access to the best tools and knowledge, helping you build a solid coaching business plan.

Frequently Asked Questions (FAQs)

What are the steps of a business plan.

A coaching business plan includes the following steps – making a list of the strengths and weaknesses of the company, moving on to a SWOT analysis, outlining a short-term and long-term strategy, creating project benchmarks, and defining the key success factors. Another additional step is how to price the business and launch a new product.

What Must An Entrepreneur Do After Creating their Coaching Business Plan?

A list of tasks that entrepreneurs should complete after setting up their coaching business plan includes: obtaining startup capital, researching trade laws, reviewing business licenses, and choosing a company name.

What Is the Purpose of Writing a Business Plan Before Entering the Market?

Creating a coaching business plan before entering the market can prove beneficial because it allows entrepreneurs to look at the big picture of the company, from the way it will be run to its goals and general purposes. It also gives entrepreneurs an opportunity to look at what they need to do in order to successfully and efficiently run their business.

What Should I Include In A Business Plan?

Every business plan needs to include the questions and answers of these three fundamental issues: what do you want your company to accomplish, why should people buy what you sell, and how will you make it happen? It is important to take this opportunity to be very thorough with your business plan.

How to Make a Business Plan?

To make a business plan, you must know what kind of business you want it to be. You will need to research your market, competition, and finances. If you don’t, then you run the risk of running out of money or building a business that is unable to make a profit.

How Do You Draft A Coaching Plan?

You can draft a coaching plan through plenty of documents and templates that can be used as a guide to help you brainstorm and organize your own thoughts. One great resource is the Coaching Business Plan Workbook and Guide by Mary Baldwin and Amy Levin-Epstein.

How To Write A Business Plan Step By Step?

The precise step-by-step guide on how to write a business starts with first outlining what your business will be and what your long-term goal is. Next, it’s important to start with developing your company’s mission statement, detailing who your customer is and what they want. This is followed by conducting market research and researching your competition.

ABOUT SAI BLACKBYRN

I’m Sai Blackbyrn, better known as “The Coach’s Mentor.” I help Coaches like you establish their business online. My system is simple: close more clients at higher fees. You can take advantage of technology, and use it as a catalyst to grow your coaching business in a matter of weeks; not months, not years. It’s easier than you think.

4 thoughts on “How to Craft your coaching business plan in 7 simple Steps (+ FREE Template)”

This article was very simple and easy to follow. Extremely helpful. Just starting out so needed this kinda help.

Hi J Dawn, I’m glad you got great value from this piece. And since you are just starting out, the webinar would be extremely helpful to you so do register

Thank you so much, very insightful especially as I’m starting my coaching business.

Keep up the great work!

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Coaching Business Plan Template

Written by Dave Lavinsky

Coaching Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their coaching companies. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a coaching business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Coaching Business Plan?

A traditional business plan provides a snapshot of your coaching business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Coaching Business

If you’re looking to start a coaching business or grow your existing coaching company, you need a business plan. A solid business plan will help you raise funding, if needed, and plan out the growth of your coaching business to improve your chances of success. Your coaching business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Coaching Businesses

With regards to funding, the main sources of funding for a coaching business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for coaching companies.

Finish Your Business Plan Today!

How to write a business plan for a coaching business.

If you want to start a coaching business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your coaching business plan.

Executive Summary

Company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of coaching business you are running and the status. For example, are you a startup, do you have a coaching business that you would like to grow, or are you operating a multiple coaching businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the coaching industry.
• Discuss the type of coaching business you are operating.
• Detail your direct competitors. Give an overview of your target audience.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

In your company overview, you will detail the type of coaching business you are operating.

For example, you might specialize in one of the following types of coaching businesses:

• Business coaching: A business coach specializes in helping business owners clarify their business’s vision and goals.
• Career coaching: A career coach specializes in helping individuals reach their professional goals.
• Life coaching: A life coach specializes in helping people make positive progress in their daily lives, relationships, and careers.
• Performance coaching: A performance coach specializes in helping individuals improve their performance abilities using techniques similar to a sports coach.
• Wellness coaching: A wellness coach specializes in helping individuals develop and maintain healthy habits.

In addition to explaining the type of coaching business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What is your mission statement?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of cases with positive outcomes, reaching $X amount in revenue, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

In your industry or market analysis, you need to provide an overview of the coaching industry. While this may seem unnecessary, it serves multiple purposes.

First, researching the coaching industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your coaching business plan:

• How big is the coaching industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your coaching business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

The customer analysis section of your coaching business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of coaching business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other coaching businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of self-development services, therapists, counselors, and online support groups. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of clients do they serve?
• What type of coaching business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you make it easier for clients to acquire your services?
• Will you offer services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a coaching business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of coaching company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide performance coaching, executive coaching, health and wellness coaching, or career coaching services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the services you offer and their prices.

Place : Place refers to the site of your coaching company. Document where your company is situated and mention how the site will impact your success. For example, is your coaching business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your coaching marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your coaching business, including answering calls, planning and providing coaching sessions, billing clients and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth session, or when you hope to reach $X in revenue. It could also be when you expect to expand your coaching business to a new city.  

To demonstrate your coaching business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing coaching businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in coaching or running a small business.  

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you see 5 clients per day, and/or offer group coaching sessions? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your coaching business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a coaching business:

• Cost of utilities, internet service, and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and office furniture

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of payment forms you accept.  

Writing a business plan for your coaching business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the coaching industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful coaching business.

Sample Life Coaching Business Plan PDF

For a comprehensive resource to guide you through crafting a simple coaching business plan, check out this Sample Life Coaching Business Plan PDF . This document can be adapted for various coaching niches, including life coaching, executive coaching, and wellness coaching. It provides insights into market analysis, financial projections, and operational strategies, making it an invaluable tool for any coach looking to ensure the success of their business.

Don’t you wish there was a faster, easier way to finish your Coaching business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning consultant can create your business plan for you.

Other Helpful Business Plan Articles & Templates

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Here is a free business plan sample for a professional coaching practice.

If you're passionate about empowering others and want to launch your career as a professional coach, you've landed on the perfect page.

In the content that follows, we will present you with a comprehensive sample business plan tailored for the professional coaching industry.

As an aspiring coach, you're likely aware that a strategic business plan is crucial for outlining your mission, setting your objectives, and mapping out the path to success.

To kickstart your journey with clarity and precision, feel free to utilize our professional coach business plan template. Our team is also on standby to provide a complimentary review and refinement of your plan.

How to draft a great business plan for your professional coaching practice?

A good business plan for a professional coach must be tailored to the unique aspects of the coaching industry.

Initially, it is crucial to provide a comprehensive overview of the coaching market. This includes current statistics and the identification of emerging trends within the coaching field, as illustrated in our professional coaching business plan template .

Your business plan should articulate your vision clearly. Define your niche (such as career coaching, life coaching, executive coaching, etc.), identify your target clientele (individuals, corporations, educational institutions), and establish your unique value proposition (specialized expertise, personalized programs, proven results).

Market analysis is a key component. This requires an in-depth look at the demand for coaching services, the competitive landscape, and the specific needs and goals of your potential clients.

For a professional coach, it is important to outline the services you will offer. Describe your coaching programs, workshops, and any additional resources or tools you will provide, and explain how these will benefit your clients and help them achieve their objectives.

The operational plan should detail your coaching model. Will you offer one-on-one sessions, group coaching, or online courses? Include information about your coaching location (physical office, virtual platform), the technology you will use for sessions, and your approach to scheduling and client management.

Professional credentials, methodologies, and coaching philosophy should be emphasized to establish trust and credibility.

Address your marketing and sales strategy next. How do you plan to attract and retain clients? Discuss your branding, networking strategies, client testimonials, and referral programs.

Incorporating digital strategies, such as a professional website, blog, or social media engagement, is also vital for reaching a broader audience.

The financial section is critical. It should cover startup costs, pricing strategies, revenue projections, and a clear path to profitability.

For a professional coach, it is essential to understand the value of your time and to set your pricing accordingly. To assist with this, consider using our financial forecast for professional coaching .

Compared to other business plans, a professional coach's plan must focus on personal branding, client acquisition and retention strategies, and the delivery of intangible services, which can be more subjective in terms of measuring success.

A well-crafted business plan will not only help you clarify your approach and strategy but also serve as a tool to attract clients or secure partnerships.

Lenders and investors, if applicable, will look for a solid understanding of the coaching market, realistic financial projections, and a clear plan for client engagement and growth.

By presenting a comprehensive and substantiated plan, you showcase your professionalism and dedication to the success of your coaching practice.

To streamline the process and focus on your coaching, you can complete our professional coaching business plan template .

A free example of business plan for a professional coaching practice

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a professional coach .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The coaching industry has seen a significant surge in recent years, becoming an integral part of the professional development sector.

As of recent estimates, the global coaching market is valued at over 2 billion dollars, with expectations for continued growth as more individuals and organizations recognize the value of professional coaching services.

In the United States alone, there are tens of thousands of professional coaches, contributing to an industry that generates a substantial revenue, reflecting the increasing investment in personal and professional growth.

These figures underscore the rising demand for coaching services and the industry's robust economic contribution.

The coaching industry is experiencing several key trends that are shaping its future.

There is a growing emphasis on specialized coaching niches, such as executive coaching, life coaching, and health and wellness coaching, catering to diverse client needs.

Technological advancements have led to the rise of digital coaching platforms, making coaching services more accessible through virtual sessions and online resources.

Corporate coaching programs are becoming more prevalent as companies invest in leadership development and employee engagement to improve performance and retention.

Additionally, there is an increasing focus on measurable outcomes and evidence-based coaching practices, ensuring that clients receive effective and results-oriented services.

Finally, the integration of coaching with other disciplines, such as psychology and neuroscience, is enhancing the depth and effectiveness of coaching methodologies.

These trends highlight the dynamic nature of the coaching industry and its adaptation to the evolving needs of clients in the 21st century.

Success Factors

Several factors contribute to the success of a professional coach.

Expertise and credibility are paramount; coaches with strong credentials and a proven track record are more likely to build a solid client base.

Personalization of coaching services is also critical, as clients seek tailored solutions that address their unique challenges and goals.

Building a strong professional network can facilitate referrals and partnerships, expanding a coach's reach and influence.

Effective communication and interpersonal skills are essential for fostering trust and facilitating client growth.

Lastly, staying current with industry trends, continuing education, and adapting to new coaching technologies and methodologies are vital for maintaining relevance and delivering high-quality coaching services.

These success factors are key to establishing and sustaining a thriving coaching practice in a competitive market.

The Project

Project presentation.

Our professional coaching service is designed to cater to individuals and organizations seeking to enhance their personal and professional capabilities. Situated in a vibrant business district or available through online platforms, this coaching practice will offer personalized development programs, including one-on-one coaching sessions, workshops, and seminars, all tailored to the unique needs of our clients.

The focus will be on delivering actionable insights, fostering leadership skills, and promoting personal growth to help clients achieve their full potential.

This coaching service aims to become a trusted partner for personal and professional development, thereby contributing to the success and fulfillment of individuals and the effectiveness of organizations.

Value Proposition

The value proposition of our professional coaching service is centered on empowering individuals and organizations to overcome challenges and reach their goals. Our commitment to personalized attention, evidence-based coaching methods, and continuous support offers a transformative experience that leads to sustainable change.

We are dedicated to creating a supportive environment where clients can explore their potential, develop new competencies, and enhance their performance. Our service aims to be a catalyst for growth, offering the tools and guidance necessary for clients to excel in their personal and professional lives.

As a beacon in the coaching community, we strive to set the standard for excellence and innovation in the field, improving the lives of our clients and contributing to the advancement of the coaching profession.

Project Owner

The project owner is a seasoned professional coach with a wealth of experience in helping individuals and organizations achieve their aspirations.

With a background in organizational psychology and a track record of successful coaching engagements, they are committed to establishing a coaching practice that stands out for its personalized approach, transformative outcomes, and commitment to client success.

With a philosophy rooted in empowerment and growth, they are determined to offer coaching services that not only address immediate objectives but also foster long-term development and success.

Their dedication to the art and science of coaching and their passion for helping others realize their potential make them the driving force behind this project, aiming to elevate the performance and satisfaction of clients in their personal and professional journeys.

The Market Study

Market segments.

The market segments for this professional coaching service are diverse and multifaceted.

Firstly, there are individuals seeking personal development, who are looking to improve their life skills, gain confidence, or navigate life transitions.

Next, we have professionals aiming to enhance their career prospects, leadership abilities, or work-life balance.

Another segment includes corporations and organizations that require coaching services for their employees to boost productivity, team cohesion, or manage organizational change.

Lastly, educational institutions and students can benefit from coaching for academic success, career planning, and personal growth.

SWOT Analysis

A SWOT analysis of the professional coaching service reveals several key points.

Strengths include a personalized approach to coaching, a wide range of expertise in various coaching methodologies, and a strong network of professional contacts.

Weaknesses might involve the high saturation of the coaching market and the challenge of distinguishing the service from other competitors.

Opportunities can be found in the growing awareness of the benefits of professional coaching, the potential for online coaching services, and the expansion into niche markets.

Threats may include economic downturns affecting clients' ability to pay for services and the rapid changes in corporate structures that may require constant adaptation of coaching strategies.

Competitor Analysis

Competitor analysis in the professional coaching industry indicates a competitive landscape.

Direct competitors include other individual coaches, coaching firms, and online coaching platforms.

These competitors vie for clients by offering unique coaching experiences, specialized expertise, and competitive pricing.

Potential competitive advantages for our service include a strong personal brand, a proven track record of client success, and a tailored approach to individual and corporate needs.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a unique market position and developing client loyalty.

Competitive Advantages

Our professional coaching service stands out due to our deep commitment to client success and our holistic approach to coaching.

We offer a comprehensive suite of services, including one-on-one sessions, group workshops, and corporate programs, all designed to meet the specific needs of our clients.

Moreover, our dedication to continuous learning and adaptation in the coaching field allows us to provide innovative solutions and up-to-date advice.

We pride ourselves on our ability to establish strong rapport with clients, ensuring a trusting and effective coaching relationship.

You can also read our articles about: - how to establish oneself as a professional coach: a complete guide - the customer segments of a professional coaching practice - the competition study for a professional coaching practice

The Strategy

Development plan.

Our three-year development plan for the professional coaching business is designed to establish a strong foundation and achieve sustainable growth.

In the first year, we will concentrate on building a robust client base by delivering exceptional coaching services and establishing a reputation for transformative results.

The second year will focus on expanding our services to include online coaching and workshops, thereby reaching a wider audience and providing flexible options for our clients.

In the third year, we aim to form strategic partnerships with corporate entities and educational institutions to offer tailored coaching programs and leadership development initiatives.

Throughout this period, we will remain committed to personal and professional development, ensuring that our coaching methods stay innovative and effective to meet the evolving needs of our clients.

Business Model Canvas

The Business Model Canvas for our professional coaching business targets individuals seeking personal growth, career advancement, and organizations looking to enhance their team's performance.

Our value proposition lies in personalized coaching strategies, actionable insights, and a commitment to helping clients achieve their goals.

We offer our services through one-on-one sessions, group workshops, and digital platforms, utilizing our expertise in coaching methodologies and psychological principles.

Key activities include client assessment, goal-setting, progress tracking, and continuous learning.

Our revenue streams are generated from coaching fees, workshops, and subscription-based online resources, while our costs are associated with marketing, professional development, and operational expenses.

Access a detailed and customizable Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on building credibility and demonstrating the tangible benefits of professional coaching.

We plan to engage our target audience through thought leadership articles, success stories, and testimonials that showcase the impact of our coaching.

Networking events, speaking engagements, and partnerships with industry leaders will also play a crucial role in expanding our reach.

Additionally, we will leverage social media and content marketing to share valuable insights and connect with potential clients on a more personal level.

Risk Policy

The risk policy for our professional coaching business focuses on mitigating risks associated with client confidentiality, service quality, and market competition.

We adhere to strict confidentiality agreements to protect client information and maintain trust. Quality assurance processes are in place to ensure consistent and effective coaching experiences.

We keep abreast of market trends and invest in ongoing professional development to stay competitive and relevant in the industry.

Furthermore, we have professional indemnity insurance to safeguard against any legal claims related to our services. Our priority is to provide exceptional coaching while managing potential risks effectively.

Why Our Project is Viable

We are committed to launching a professional coaching business that addresses the growing demand for personal and professional development.

With a focus on results-driven coaching and a strategic approach to growth, we are confident in our ability to make a positive impact on individuals and organizations.

We are excited about the opportunity to empower our clients to reach their full potential and to build a successful and reputable coaching practice.

We remain adaptable to the needs of the market and are enthusiastic about the promising future of our professional coaching business.

You can also read our articles about: - the Business Model Canvas of a professional coaching practice - the marketing strategy for a professional coaching practice

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a professional coach and our financial plan for a professional coach .

Initial expenses for our professional coaching business include costs for certification and training to ensure high-quality coaching services, setting up a professional office space or virtual platform for client meetings, developing a robust website and online presence, and investing in marketing strategies to reach our target clientele.

Our revenue assumptions are based on a thorough market analysis of the demand for professional coaching services, taking into account the increasing focus on personal and professional development.

We anticipate a gradual increase in client acquisition, starting conservatively and expanding as our reputation as expert coaches grows.

The projected income statement reflects expected revenues from our coaching services, costs of operation (such as certification renewals, office supplies, and utilities), and operating expenses (rent for office space, marketing, salaries for any support staff, etc.).

This results in a forecasted net profit that is essential for assessing the long-term viability of our coaching practice.

The projected balance sheet presents assets unique to our business, like intellectual property, coaching materials, and liabilities including any loans and foreseeable expenses.

It provides a snapshot of the financial standing of our professional coaching business at the end of each fiscal period.

Our projected cash flow statement details the inflows and outflows of cash, enabling us to predict our financial needs. This is crucial for maintaining a healthy cash reserve to support business operations and growth.

The projected financing plan outlines the specific sources of funding we intend to utilize to cover our initial costs.

The working capital requirement for our coaching business will be diligently tracked to ensure we have sufficient funds to manage day-to-day activities, such as marketing efforts, client acquisition, and any other operational costs.

The break-even analysis for our venture will show the volume of coaching sessions required to offset all our costs, including the initial investments, and to begin generating profits.

It will signal the point at which our business becomes financially sustainable.

Key performance indicators we will monitor include the client retention rate, the average revenue per client, the profitability margin on our coaching services, and the return on investment to gauge the efficiency of the capital we have deployed into our business.

These metrics will assist us in measuring the financial health and overall success of our professional coaching enterprise.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a professional coaching practice .

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• Coaching Solutions

How To Write A Life Coaching Business Plan: 5 Templates

If you’re passionate about helping others fulfill their potential and reach new heights, life coaching could be a truly rewarding career for you.

This guide will show you how to create a coaching business plan that will help you turn your ideas into reality, so that you can start creating value and deliver real results to your life coaching clients.

5 Tips For Starting Your Life Coaching Business

Starting out as a life coach can seem like a big move, and there’s plenty to consider. For many experienced life coaches, it’s balancing the support, guidance, and coaching theory side of things business admin that can be a little tricky.

Maybe you see yourself more as a development professional than an entrepreneur, or perhaps you’ve helped others professionally but never quite had your own practice.

Regardless of where you are in the coaching game, here are some tips that can help you get started building a life coaching business of your own: [1]

• Decide on a clear, unique value offer. Life coaching is incredibly popular, and that’s not changing anytime soon. To distinguish yourself as a coach, think about the unique value you’ll create for your clients – what’s original about the results you can help them achieve, or how you help them get from A to B?
• Consider accreditation. The right life coaching certification can arm you with useful skills and knowledge in your field while boosting your credibility as a coach. There are plenty of qualifications available online for coaches, and you may find one that goes a long way to enhance your marketability.
• Set your business up, practically. Various states, regions, and countries have different systems for registering and starting an online coaching business. Make sure you allow time to collect or create all the coaching forms you’ll need to enroll and manage your clients.
• Develop or curate your coaching resources. To practice, you’ll need tools such as life coaching worksheets , lessons, exercises, videos (if you’re using them), and more. Create a database of all the coaching tools you’ll need so you know just where to find them when you land your first client!
• Create an online presence. Think about how you’ll reach out to clients, and prepare the things that will help you be discovered online. Some examples include a coaching website , social media profile, or listings in online coaching directories. A strategic way to approach this is by developing a marketing strategy, which covers all the ins and outs of how you’ll grow your visibility.

How To Write A Coaching Business Plan: 2 Examples

A coaching business plan should help you clarify why and how you’ll start and run your coaching practice, as well as the tools you’ll need to help others.

Creating a life coaching business plan might sound terrifying, don’t be put off. You can go into more detail if you prefer a comprehensive organizational roadmap, but your business plan should quite simply help you:

• Clarify your “Why” – What is the ultimate purpose of your business? What is your desired future vision for your practice and clients?
• Solidify your “How” – What are your coaching objectives/your mission? What approaches will you use to achieve them?
• Determine your “What” – Understand the interventions, tools, lessons, or solutions that will help you on your mission.

Depending on the depth of detail you’d like to go into, you can break your plan up into more or fewer sections.

The following two coaching business plan examples illustrate this.

Example 1: Lean Life Coaching Business Plan

A lean business plan is ideal for explaining your coaching practice succinctly, or if you’re planning a small coaching business.

Using this USA Small Business Administration sample as a guide, your lean coaching plan might include the following headings: [2]

• Business identity
• Target client
• Client pain points
• Your solution
• Your competition
• Revenue streams
• Marketing activities
• Team and their key roles, and

Lean coaching business plans can be particularly helpful if you’re keen to refine and enhance your business plan as you learn and gain experience.

Example 2: Life Coaching Business Plan Template

This life coaching business plan template from Profitable Venture is a more comprehensive example, starting with an executive summary and ending with a startup expenditure budget. [3]

SWOT and market analyses are used for an in-depth assessment of potential opportunities, threats, and rivals in the coaching industry.

3 Helpful Templates and Samples For Your Plan

Here are a few good examples of coaching business plans, including some extra sections you might want to include:

• 9 Steps to a Lean Life Coaching Business Plan from Coaching Online – this covers a few more sections such as your competition, marketing, and finances [4]
• Traditional Business Plan from the USA Small Business Administration – a traditional business plan that may work well for larger coaching practices [5]
• Business Plan Template for a Startup from Score.org – a 9-step template for new business owners. [6]

Creating A Business Plan For Your Online Coaching Business

Once you’ve decided on the most relevant format for your business plan, you’ll want to formalize it by writing it all down.

You will most likely be referring to it regularly, as you structure, run, manage, and grow your coaching practice, so it’s critical to keep your plan along with the rest of your business documents.

A quick, straightforward solution for most coaches is to create a digital business plan, as we’ve started to do below using Quenza:

Using Quenza’s Activity Builder , you can create custom sections for each element in your plan, as well as text boxes for all the information that will go into your tool.

This helps you store your plan in your coaching portal alongside your Client profiles, activities, and other coaching tools, so your plan is always near at hand as you start to build your business.

To create your own coaching business plan using Quenza’s Activity Builder, simply:

• Open and title a new Activity
• Create sections for each header of your plan, and
• Save your Activity to your Library when it’s done!

You can also print your plan as a PDF, or access and edit at any time on Quenza’s client app, as shown below:

There’s no right or wrong way to create a coaching business plan template, so don’t be afraid to add in headers or sections as your plan grows. As long as your plan takes you through each milestone of building and running your business, you’re on the right path to creating a successful, growing practice.

Best App and Software For Your Coaching Business

Quenza is a state-of-the-art solution for coaching professionals, regardless of where you are in the process of running your business.

Not only can you plan out your business as a first-time coach, but Quenza’s tools can help you deliver solutions, stay in touch with clients, and even market your business as you gain traction.

With Quenza’s features, for example, you can:

• Design, build, and deliver personal and group life coaching solutions
• Craft coaching programs, curricula, or entire e-courses from your existing tools
• Drip feed your solutions to coaching clients automatically, on a schedule
• Create and customize all your coaching contracts , coaching agreements, and feedback forms
• Collect and securely store all your clients’ data with Quenza’s HIPAA-compliant app and coaching platform
• Offer clients a centralized online coaching portal
• Stay in touch with and engage your clients throughout the course of your programs, using notifications, reminders, and multimedia,
• Track, monitor, and evaluate your clients’ progress in real-time, and
• Document your sessions with Quenza’s Client notes.

5 Unique Features Included in Quenza

We’ve already seen how important it is to carve out your niche as a life coach – and of course, you’re most efficient when you decide on your own workflow, processes, and style.

With Quenza’s custom features, you have all the flexibility you need to get creative with solutions and market yourself in a way that suits you.

For instance, you can make use of Quenza’s:

• Multilingual client app – to translate your own or your clients’ Quenza app into 16 different languages, and custom brand colors
• Group or private chat – to share feedback, reminders, or encouragement
• White label feature – to promote your brand by adding your logo to tools, forms, and programs
• Wheel of Life feature – to design personalized life Wheel of Life assessments , and
• Expansion Library – for customizing popular and evidence-based coaching exercises without starting from scratch!

Leveraging Technology for Efficient Client Management

Integrating technology into your life coaching practice can significantly streamline client management and enhance your service delivery. Utilizing software and applications designed for coaching professionals saves time and ensures a more organized approach to managing client data and scheduling.

For example, client management software lets you keep detailed records of each client’s progress, preferences, and session notes. This can help you tailor your sessions more effectively and provide personalized coaching that meets the unique needs of each client. Having all this information in one place allows you to track progress and adjust your coaching strategies as needed easily.

Additionally, automated scheduling tools can eliminate the back-and-forth communication often required to set up appointments. These tools allow clients to book sessions at their convenience, reducing the administrative burden on you and ensuring that your calendar is always up to date. This improves efficiency and enhances the client experience by providing a seamless and professional service.

Finally, consider incorporating video conferencing software into your practice. This allows you to conduct coaching sessions remotely, expanding your reach to clients who cannot meet in person. Video sessions can be just as effective as face-to-face meetings, and the convenience of remote coaching can be a major selling point for potential clients.

Building a Strong Online Presence

In today’s digital age, having a strong online presence is crucial for attracting new clients and establishing credibility as a life coach. A well-designed website serves as your virtual storefront, providing potential clients with information about your services, testimonials, and an easy way to contact you.

Your website should clearly communicate your unique value proposition and showcase the results you have achieved for your clients. Include case studies or success stories that highlight the impact of your coaching. This builds trust and demonstrates your expertise and effectiveness as a coach.

Social media platforms are also powerful tools for connecting with potential clients and building your brand. Regularly sharing valuable content related to life coaching, such as tips, articles, and motivational quotes, can position you as a thought leader in your field. Engage with your audience by responding to comments and messages, and consider running targeted ad campaigns to reach a wider audience.

Additionally, consider creating a blog to share your insights and experiences as a life coach. Blogging helps improve your website’s SEO and provides valuable content that can attract and engage potential clients. Write about topics that resonate with your target audience, and promote your blog posts through your social media channels.

By leveraging these digital tools and strategies, you can build a strong online presence that attracts new clients and reinforces your credibility as a life coach.

Final Thoughts

These tips, templates, formats, and examples will help you craft a strategic business plan that can get your coaching practice up and running – even if you’ve never started a business in your life.

If you have a template of your own to share with your fellow coaches, do let us know in the comments below.

We hope this article was helpful. Don’t forget to start your 30-day, 1 dollar Quenza trial for all the tools you need to bring your business plan to life!

Quenza’s practitioner tools will help you craft and deliver powerful online coaching solutions from any connected device. They contain everything you need to run your life coaching practice digitally for brilliant client outcomes.

• ^ Truex, L. (2021). How to start a home-based coaching business. Retrieved from https://www.thebalancesmb.com/how-to-start-a-coaching-business-1794520
• ^ SBA.gov. (2021). Sample Lean Business Plan. Retrieved from https://www.sba.gov/sites/default/files/2017-12/Sample%20Lean%20Business%20Plan%20-%20Wooden%20Grain%20Toy%20Company.doc
• ^ Profitable Venture. (2021). Life Coaching Business Plan Template. Retrieved from https://www.profitableventure.com/life-coaching-business-plan/
• ^ Coaching-Online.org. (2021). 9 Steps to a Lean Life Coaching Business Plan. Retrieved from https://www.coaching-online.org/life-coach-business-plan/
• ^ SBA.gov. (2021). Write Your Business Plan. Retrieved from https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan
• ^ Score.org. (2020). Business Plan Template for a Startup Business. Retrieved from https://www.score.org/resource/business-plan-template-startup-business

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Sample Life Coach Business Plan: Complete Template & PDF

This sample life coach business plan contains a detailed operating and marketing plan for a life coaching business, including life coaching services, target market, marketing strategies, competition, and financial projections.

It is a downloadable coaching business plan example that is available as a Google Doc, which can be used in Microsoft Word, Apple Pages or as a PDF.

Table of Contents

How to Use This Life Coach Business Plan to Get Clients

Each section this sample life coach business plan contains two parts:

• Coaching Business Plan Template – This includes details on what to put into each section of your business plan.
• Sample Coaching Business Plan Text – This part provides actual text from a real coaching business plan example that you can modify (or leave as is) for your plan.

Since most coaching businesses are started by individuals working as sole practitioners, I’ll focus on one-person businesses in this sample life coaching business plan. You can easily modify this plan if you have partners or are part of a management team. Just replace “I” with “we” and other plural forms.

I’ve also included an overview of financial projections in this coaching business plan example to help you chart a path to starting a coaching business.

Watch the Free Coaching Business Plan Webinar

The hardest part of starting a coaching business is getting clients.

The free life coach marketing plan that I created as part of this sample coaching business plan shows you the fastest path to building your brand identity and awareness to get clients. It includes SEO for Life Coaches and a List of Life Coaching Keywords. I strongly recommend reading that or listening to the audio version (it’s all free):

Sample Life Coach Business Plan

Let’s start with the sections that make up your life coaching business plan. I include sample text below the description of what to focus on within the section.

The first in your business plan introduction to frame your coaching practice.

1. Coaching Business Plan Executive Summary

Additionally, the executive summary should highlight your key differentiators and explain why your coaching business will be successful.

Most Executive Summaries are at most one or two pages. As a sole practitioner for a life coaching business, your summary can be as brief as a few paragraphs.

Sample Life Coach Business Plan Executive Summary

As a life coach, I am excited to offer my coaching services to help people reach their personal and professional goals. My coaching business plan includes a variety of services that are tailored to each client’s individual needs.

I offer one-on-one coaching, group coaching, and corporate coaching services. I also provide coaching resources, such as books, audio programs, and online courses.

My coaching business is based on the belief that everyone has the potential to achieve their dreams. I am committed to helping my clients reach their full potential through my life coaching services.

Coaching is a very personalized business. Clients need to have a strong rapport with their life coach in order to realize their goals. They also need to trust their coach. To build and maintain that trust, I will build my brand identity and create awareness of my coaching services using content marketing.

This includes SEO keyword research to identify the ideal keyword terms that my target market searches for. I will optimize my local SEO presence on Google and use these keywords as the foundation to launch a social media campaign.

Since I am a sole practitioner, using outside resources will allow me to make the best use of my time. I will take advantage of pre-written content designed for coaches, which I can tweak to include my personal notes and experiences.

Doing so will enable me to go to market faster and maintain my online presence without sacrificing the time I need to provide actual life coaching services to my clients.

2. Coaching Business Plan Company Description

This section can also include information on the history of your coaching business and any significant milestones that you have reached.

It is okay to repeat a little bit of what you included in your executive summary in this section. Here you’ll have the opportunity to describe your company in greater detail.

Sample Life Coach Company Description

Life Coaching is a process that helps people identify and achieve their personal and professional goals. As a life coach, I help my clients get clear on what they want to achieve and create a plan to make it happen.

I specialize in working with entrepreneurs, business professionals, and business students who are seeking clarity and direction in their lives to achieve professional satisfaction. My coaching services are tailored to each client’s individual needs and include one-on-one coaching, group coaching, and corporate coaching.

My life coaching business is based on the belief that everyone has the potential to achieve their dreams. The key to my success is my ability to ask poignant questions that elicit deep thinking in my clients’ minds. I want them to see what life can be like out of their comfort zone while being in a safe space with our conversations.

By using before/after scenarios as one of my techniques, I can help clients remove self-inflicted limits they impose on themselves. Most of the time, it is these limitations that prevent individuals from growing and creating meaningful experiences that result in greater happiness.

3. Life Coach Business Plan Services Offered

The Services Offered section of your life coach business plan should provide an overview of the coaching services that you offer. This can include information on the types of coaching services you offer, such as one-on-one coaching, group coaching, or corporate coaching.

You should also include information on the format of your coaching services, such as in-person sessions, phone calls, video calls, or online courses. In this section, you’ll have the opportunity to describe your coaching services in greater detail and explain how they will benefit your clients.

Sample Life Coaching Services Offered

I offer a variety of life coaching services that are tailored to each client’s individual needs. My coaching services include one-on-one coaching, group coaching, and corporate coaching. I also provide coaching resources, such as books, audio programs, and online courses.

My one-on-one life coaching services are designed to help my clients achieve their personal and professional goals. We will work together to identify your goals and create a plan to make them happen. My goal is to help you gain clarity and confidence so that you can live the life you want.

My group life coaching services are designed for people who want to achieve their goals with the support of others. Group life coaching is a great way to get accountability and feedback from others who are striving to reach their goals. My group life coaching programs are available both in-person and online.

My corporate life coaching services are designed to help businesses achieve their goals. I offer a variety of corporate life coaching services, such as team building, goal setting, and conflict resolution. I also provide life coaching resources, such as books, audio programs, and online courses, to help businesses reach their full potential.

For those clients who prefer a self-paced approach, I provide coaching resources, such as books, audio programs, and online courses. These serve as stepping stones to acquire one-on-one or group coaching customers.

4. Coaching Business Plan Target Market

It is important to focus on a niche rather than offering generic services.

Life coaching as an industry is booming so prospects may not be able to determine who is the best life coach for them. When you focus, your marketing efforts can be customized to the niche you specialize in.

Think of it this way: if you were to build a patio for your house, would you hire a general contractor or a patio specialist? A general contractor remodels kitchens and bathrooms and will likely not be as familiar with the latest trends on patios. A patio specialist, however, will be versed in the best materials, designs and considerations for patios.

You would pick the patio specialist no doubt.

Similarly, your life coaching business plan should focus on a specific target group so that you become known as a specialist for your niche.

Sample Life Coaching Target Market

Given my strong background in corporate and executive leadership, I specialize in working with entrepreneurs, business professionals, and business students who are seeking clarity and direction in their lives.

The career paths of my clients typically hold a special place as part of their holistic identity. I focus on helping them see a vision of themselves that feels true and help them break limiting habits and beliefs. My goal is to assist clients in creating unbounded opportunities and new habits that foster growth.

My life coaching services are designed to help my clients achieve their professional goals and gain fulfillment in their personal lives.

5. Coaching Business Plan Pricing Strategy

The Pricing Strategy section of your life coach business plan should provide an overview of how you will price your life coaching services. This can include information on the rates you charge for your services, as well as any discounts or packages you offer. You should also include information on how you determine your pricing, such as by the hour, by the session, or by the project.

Sample Life Coaching Pricing Strategy

I charge $150 per hour for my life coaching services with a 2 hours per month commitment for a minimum of 3 months.

They also provide prospects with an opportunity to experience what it could be like working directly with me without making a larger financial commitment. My online courses are priced at $297 and $497, respectively, for a 3-month or 6-month self-paced course.

I offer group coaching at the rate of $200 per month per individual. This includes a two-hour session each month in a group of no more than 8 people. I also maintain the same 3-month commitment.

This way, group members can hold each other accountable for commitments they make in prior monthly meetings. This added bond increases the likelihood that new clients will become long term clients.

For corporate clients, I charge $2000 per month per group of up to 6 members. This allows an organization to experience group coaching tailored to improving employee productivity and satisfaction. This is the fastest growing segment of my coaching business because employers are struggling to retain top performing employees due to “The Great Resignation” which is affecting company output.

In a post-COVID world, I offer my life coaching services both in-person as well as virtually. Groups will meet either virtually or in-person for consistency, but not both. For example, an individual may not choose to attend an in-person meeting virtually because that breaks the rapport-building process that is integrated into my group coaching sessions.

6. Life Coach Marketing

Here are 10 marketing ideas to help you get started. Use these as fodder to create your detailed life coach marketing plan, which is the true heart of your business strategy.

Sample Life Coach Marketing Plan

This life coaching marketing plan will not focus on paid advertising, which is a flooded market. Instead, it will leverage the untapped and insatiable market for educational content to help people achieve their personal and professional goals.

The tactics presented below, when done in unison, will generate a steady flow of qualified leads into my lead generation pipeline.

• Develop a website . Aside from my Google Business Profile, my website will be one of the main ways clients learn more about my services. I will use the side not only to share information about my coaching packages, but also – and more importantly – to share my thought leadership content that I create. I will offer a few free guides and checklists to convert website visitors into prospects using a ConvertBox lead capture form.
• Create a social media presence . I will create a Facebook and LinkedIn page for promoting my content (see below) to my target market. As I ramp up in sales, I will explore paid advertising on these platforms, but as the initial effort I will use SEO and content marketing to grow my business.
• Acquire private label rights (PLR) content . I can use this material as a starting point to create social media posts, videos, online courses and articles. I will purchase credits from PLR . This is like having a content marketing writer on staff to produce the material that will propel my name as a coach into the marketplace. This inexpensive way to generate content will make my marketing efforts more efficient because I am a sole practitioner and need to optimize the use of my time.
• Search Engine Optimization . Using the free detailed SEO for Life Coaches guide provided by MoreBusiness.com, I will identify specific keywords related to my niche. This will allow me to quickly tweak the PLR content to create unique content to promote my coaching business. While most other coaches rely heavily on paid advertising on Google and Facebook, I plan to take advantage of the long-tail keyword strategy. This approach targets the numerous “low keyword difficulty” and “high search volume” phrases that my prospects use daily to find coaches like me. This will result in significant cost savings as I ramp up my marketing efforts. I will be able to tap into organic search traffic that continues long after the investment to create it.
• Publish regularly . As part of my branding efforts, I will publish my unique content on my blog and social media channels, including my Facebook page. By sharing my expertise and coaching tips, I will attract potential clients who are interested in my messages. I will use Canva to create attractive designs and schedule social media posts.
• Claim my Google Business Profile . For local SEO, claiming my Google Business Profile will enable me to have a presence that can show up on Google Maps when prospects search for life coaching services. Doing so will display my hours of operation, new blog posts, and send other marketing signals to reach my audience.
• Use online directories . Online directories can help me reach a wide range of prospects. In fact, adding my business to specific directories will dramatically enhance my potential presence on Google Maps when nearby prospects search for life coaching services.
• Speak at events . Getting involved in speaking engagements is a great way to build my reputation and attract new clients. I will reach out to 10 new associations each quarter in order to land a minimum of one speaking engagement that puts me in front of an ideal audience. I will also attend local events to network with business leaders who may be looking for coaching options for their staff.
• Teach workshops and webinars . An offshoot of speaking engagements, hosting my own workshops and webinars will provide an additional way to reach prospects. For my webinars, I will use EasyWebinar to create an automated webinar option that allows prospects to view the webinar on demand. New leads will receive my automated drip email sequence and become part of my email newsletter campaign to stay in touch.
• Create an e-newsletter . To stay in touch and nurture these new leads, I will send helpful tips, articles, and resources in my e-newsletter. This way, my brand will remain top-of-mind even for those prospects who are not yet ready to commit to a coaching program.
• Offer free consultations . An initial free consultation is traditionally a great way to introduce potential clients to my life coaching services. This allows prospects to experience my coaching services and build rapport so they become long-term clients.

The marketing strategy tactics listed in this life coaching business plan may seem like quite a bit for an individual practitioner to tackle. However, most involve an initial investment of time to set up and then run via automations.

Also read our guide How to Get Life Coaching Clients: A 9-Step Complete Guide

By leveraging PLR coaching content published through the lens of long-tail SEO keywords, I will be able to quickly gain exposure to the market I intend to reach. This will build my sales faster than other coaches competing for similar clients.

7. Life Coach Business Plan Financials

Sample Life Coach Financials

In the next 12 months as I ramp up my coaching business, I expect to generate $100,000 in revenue. My expenses will total $20,000, resulting in a profit of $80,000.

Revenue will come from the following sources:

• Online courses: $19,000 – estimated 40 sales at $297 and 15 sales at $497
• eBook sales: $2,000 – estimated 80 sales at $25
• Individual Coaching: $20,000
• Group Coaching: $35,000
• Corporate Coaching: 45,000

As I build my reputation as a life coach, I will add new courses and focus more on corporate and group coaching. These two revenue streams generate a higher profit margin than individual coaching clients.

8. Coaching Business Plan Conclusion

The conclusion of your life coach business plan should summarize the key points of your business plan and explain why you believe your life coaching business will be successful. This can include information on your target market, your unique selling proposition, and your plans for promoting and marketing your life coaching business.

Sample Life Coaching Business Plan Conclusion

I believe my life coaching business will be successful because I am passionate about helping people achieve their goals and have laid out an achievable marketing strategy.

My plan incorporates my strengths and capitalizes on using outside resources, such as private label content and SEO training for myself to increase my footprint quickly. I have a strong understanding of the life coaching market and I am confident in my ability to promote and sell my services. I have realistic financial goals and I am committed to making my life coaching business a success.

Starting Your Life Coaching Business

This comprehensive life coach business plan provides a solid foundation for you to create your own plan. As you know, getting clients for your coaching business will likely be your most challenging startup task.

Use the specific life coach marketing tactics presented here to create awareness and attract qualified prospects. Don’t follow the beaten path: Facebook advertising. Instead, make sure you tap the underutilized strategy of SEO keyword research.

The MoreBusiness.com SEO Coaching program can provide you with the exact steps and research to get your business up and running fast.

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How to Write a Coaching Business Plan That Helps You Thrive + Template

May 17, 2023

The Coach Factory Team

New coaches often overlook the importance of having a business plan from the beginning , but this critical document will guide your business through its growth stages. It’s a strategic tool that helps you visualize your goals, track your progress, and provide a clear picture of your business’ vision, financial health, and operational needs.

Without a business plan, you’ll face the risk of wandering aimlessly in your coaching practice and struggling to achieve your goals. The absence of a well-defined plan may leave you vulnerable to various challenges and setbacks. 

You may find it difficult to attract and retain clients without a clear value proposition and targeted marketing strategies. You may also struggle with financial management, pricing your services appropriately, and tracking your progress towards revenue goals. 

Plus, the absence of a business plan can lead to a lack of focus, scattered efforts, and a sense of uncertainty about the direction of your coaching practice. Ultimately, without a business plan, you may miss out on valuable opportunities for growth and struggle to thrive in the competitive coaching landscape.

Whether you’re transforming your coaching side gig into a full-time venture or scaling up your existing coaching business, this article will walk you step-by-step through creating a detailed coaching business plan that will propel you toward success.

• Why Your Coaching Practice Needs a Business Plan

A business plan guides your coaching business, directing you through your initial startup phase to growth and beyond. It helps you chart your course, establish milestones, and provide clear directions to your desired destination, similar to how a roadmap directs a traveler.

One of the most significant benefits of a business plan is its role in decision-making. When faced with decisions like introducing a new service or investing in advertising, your business plan provides the context and data to make informed choices. It helps align your decisions with your overall business objectives and strategies, ensuring that every step leads you closer to your goals.

How do I turn my coaching into a business?

If you’re already coaching and are ready to turn your hobby into a full fledged business, one of your first steps is to craft a business plan. As you work through the parts of the plan, you’ll be forced to make decisions about what to name your business , who is your desired clientele , what services you’ll offer , what kinds of expenses and revenue you expect, and how you’ll market the business.

Whether you run your coaching business as a side hustle or as a full time venture, as long as you are making money from coaching, you can officially call it a business. 

Can I write a business plan myself?

Yes, even a novice can write a simple business plan by working through the seven key elements: an executive summary, a company description, market analysis, organizational structure, sales and marketing, financial goals, and an appendix. Use the free 12-page workbook linked at the bottom of this post for a plug-and-play business plan template. 

How much does it cost to start a coaching business?

The costs for launching your coaching business can vary widely from a minimal few hundred dollars to a substantial investment of multiple thousands of dollars. When you dig into the financial parts of your business plan, you’ll be able to start listing the potential expenses you expect: certifications, website hosting and design, online video conferencing tools, hiring an accountant, etc. 

The good news is that you can start simply by offering online coaching to people in your current sphere of influence and as you generate income, branch out with additional features such as a coaching website or a client management system . There’s no need to put everything in place at once. You can build your business as you go, but the coaching business plan provides the blueprint to help you identify next steps. 

Can I make a living as a coach?

Yes, you can! If you have the primary traits that all coaches need and are willing to invest in your professional development and learn the basics of online marketing, you will likely attract enough ideal clients to earn a living wage. It’s not an easy path; it will take dedication to start your own coaching business, of course.  But over time, many coaches are able to generate six-figure annual salaries by doing what they love — helping others achieve their aspirations. These highest paid coaches tend to have the most expertise and work as business coaches. But there’s plenty of room for coaches of all niches and experience levels to find their ideal clients and serve them. As you continue coaching, you’ll refine your practice, find better clients, and be able to charge higher rates .

• Tips for Writing the 7 Key Elements of a Coaching Business Plan — With Workbook

Launching a coaching business requires more than just expertise in a specific niche. It demands a strategic approach and a clear vision for your business’s future. 

A well-crafted business plan has seven key elements, each of which serves a distinct purpose that aids in decision-making. These seven steps are included in a convenient PDF workbook format so you can record your thoughts and get started on your own business plan right away. Download yours and fill it out as you read the rest of this article that fleshes out the directions in the template.

1. Write an executive summary

The executive summary is the doorway to your business plan, providing a concise and enticing overview of your coaching business. It gives potential investors, partners, and other stakeholders a snapshot of your business, its goals, and how it intends to achieve them.

Here are five tips for writing an impactful executive summary.

Begin with the basics

No matter the setting, introductions are essential for making a great first impression. An introduction sets the stage and provides context for the following information. Start by providing basic information about your coaching business, like your business name , location, and specific coaching services.

Clearly state your business objectives

Are you looking to become a leading life coach in your region, or are you aiming to carve out a niche as a specialized career coach for professionals in the tech industry?

You must convey your business goals and give a time frame for achieving them. Although shooting for the stars is always important, your business plan goals should be simple enough to understand. So stick to setting goals that are specific, measurable, attainable, relevant, and time-bound (SMART).

Highlight your unique selling proposition (USP)

What makes your coaching business unique? Do you have a distinctive coaching methodology, special qualification, or experience that sets you apart?

Your USP is the core reason clients choose you over other coaches. It should be a central part of your branding and messaging to help attract and retain clients. When including it in your executive summary, dig deep to highlight aspects of your coaching business that help potential stakeholders see your value to the industry.

Outline your growth plan

Outlining your growth plan in your executive summary shows your ambition and forward-thinking approach to potential investors, partners, and stakeholders.

Briefly describe your plan for achieving your business objectives and expanding your coaching practice. Include any steps you plan to take in setting your business up for future success, like targeting new market segments, introducing new services, scaling your operations, and setting a flexible timeline for hitting certain milestones.

Write your executive summary last 

Even though the executive summary appears first in your business plan, you should write it last after completing the other sections. This way, you’ll accurately summarize the key points.

Remember, the executive summary is your chance to capture the reader’s attention and entice them to read the rest of your business plan. Make it compelling, informative, and engaging.

2. Create a company description

The company description is a comprehensive introduction to your coaching business. This section is where you set the stage, providing readers with an understanding of your services, target audience, business structure, and mission and vision. 

The more specific you are, the better.

Coaching Services

Start by defining the coaching services you provide. Describe your services in detail, whether you’re a life coach , career coach, or fitness coach. Explain the process, duration, and client expectations from each session. If you offer unique methodologies or techniques, highlight them.

Business Structure

Here, you’ll discuss the legal setup of your coaching business. Always include information about any staff you employ, like administrative help or other coaches, and their roles within your company. Are you a sole proprietor operating independently or set up as an LLC with partners or team members?

Target Audience

The people you want to help are central to your coaching business, so you must dedicate time and space to highlight them. Identify their demographics, such as age, gender, location, and income bracket. Additionally, it would help if you detailed things like their values, interests, and challenges.

Are they professionals seeking career advancement, individuals pursuing personal growth, or athletes aiming to improve performance?

The more detailed you are about your ideal client, the better you’ll tailor your services and marketing strategy.

Mission Statement

Your mission statement articulates your coaching business’s core purpose. It answers the question, “Why does your coaching business exist?” 

The mission statement should capture the essence of your coaching practice, the services you provide, and the value you deliver to your clients. It needs to be clear, concise, and compelling to your ideal client .

This mission guides every present decision and strategy in your business. It’s a constant reminder of your business’s purpose and the impact you aim to have on your clients’ lives. It helps to align your team’s efforts and fosters a sense of shared purpose.

Vision Statement

Unlike the mission statement, which focuses on the present and your business’s purpose, the vision statement is future-oriented. It embodies your aspirations and describes what ultimate success looks like for your coaching practice.

Your vision statement should inspire and motivate—it’s the big dream you’re working towards. It aligns you and your team (if you have one) around a common goal, creating a sense of unity and purpose.

Remember, keep your vision statement ambitious yet grounded in reality. Allow it to reflect the growth and impact you genuinely believe your coaching business can achieve in the future. A compelling vision statement will help you maintain focus and momentum as you build your coaching business.

3. Conduct market analysis and research

Navigating the coaching industry without a clear understanding of the market is like wandering in a forest without a map. You may stumble upon some great discoveries, but you’ll probably spend much time circling back to familiar ground. The goal is to continue to move forward with as little friction as possible. 

The market analysis section of your coaching business plan serves as your compass and map to help you quickly learn and navigate the coaching industry.

Industry Overview

Begin with a broad overview of the coaching industry— this might include the industry’s current size, growth rates, and key trends or shifts in the industry. You can find much of this information through industry reports, market research firms, and business publications.

Competitor Analysis

Identify your main competitors and analyze their services, pricing, marketing strategies, and strengths and weaknesses. Gather this information through their websites, client reviews, and social media channels. Understanding your competition will help you find ways to differentiate your coaching business.

Market Trends

Being aware of and responsive to emerging market trends will allow you to tweak your services and marketing efforts to satisfy evolving client preferences. This foresight ensures your business stays relevant and remains a competitive player in the changing landscape of the coaching industry.

Shine a spotlight on key market trends that could steer the course of your coaching business. For example, if you notice the tide shifting towards remote work, this could signal a surge in demand for virtual coaching services.

Opportunities and Threats

Based on your industry overview, target market analysis, competitor analysis, and market trends, identify potential opportunities for your coaching business and any threats that could impact its success.

For example, an opportunity might be a growing demand for a specific type of coaching in your area, while a threat could be a high level of competition from other coaches in your niche. Detailing both will show you new ways to approach and solve potential issues while allowing you to explore new things.

4. Outline your organizational and managerial overview

The organization and management overview of your business plan outlines the structure of your business and the team running it. This section should clearly define who is involved in your coaching business, their roles, and why they are fit for these roles.

It’s an opportunity to showcase the expertise and capabilities within your coaching business, which can build confidence among potential clients, partners, and investors.

Are you a sole proprietor, or have you formed an LLC, a partnership, or a corporation?

Start by defining the legal structure of your business. This information is crucial as it impacts your taxes, liability, and other legal aspects.

Organizational Chart

If your business has more team members other than you, create an organizational chart that shows the hierarchy and relationships between different roles. This provides a visual representation of your business’s structure. Include snapshots of who’s in management and what your role entails.

Advisors and Support

If you have any advisors or support services involved in your business, such as an accountant, a lawyer, or a business coach, mention them here. They add credibility to your business and show that you have expert support in managing your coaching business.

5. Craft a sales and marketing plan

Your business plan’s sales and marketing section outlines how you will attract and retain clients. It should detail your strategies for raising awareness of your coaching services, engaging prospects, and ultimately converting them into clients.

This section should be dynamic, adapting to your market’s changing needs and your business’s growth.

Marketing Objectives

Align your marketing goals with your overall business objectives.

For instance, if one of your business goals is to increase your client base by 25% over the next year, one of your marketing objectives might be to grow your email list by 50% in the same period. This would give you a larger pool of potential clients to engage with, supporting your overall goal of expanding your client base.

Also, detail how you plan to scale your marketing efforts as your business grows. Consider investing in more sophisticated marketing technology, hiring a marketing professional, or expanding into new marketing channels.

Target Market

Everything in your marketing plan has to appeal to your ideal client . Understanding their demographics, needs, and preferences will allow you to tailor your marketing messages effectively to gain their attention.

Marketing Strategies

Describe the marketing channels and strategies you plan to use. Mention everything from content marketing (blogging, webinars, ebooks), social media marketing (LinkedIn, Facebook, Instagram, Twitter), email marketing, networking (industry events, local business groups), public speaking, or offering introductory coaching sessions. 

Explain why you believe these strategies will be effective for reaching your target market.

Marketing Funnel 

A marketing funnel is a pipeline that shows how potential clients will move from an initial encounter with your brand to purchasing your services and beyond. This section details your steps for converting a prospect into a client. Include aspects like initial consultations, proposals , a follow-up process, and the sale of a coaching package.

The systems or technology you use to facilitate this process, such as customer relationship management (CRM) software, is information that would validate the efficiency of your funnel, so remember to include it. 

Brand Development

Discuss how you will build your brand and information on developing your coaching website and creating a consistent brand identity across any directory listings and all your marketing materials and channels.

It would be best if you also detailed how you will position yourself as an expert in your field, such as publishing articles or speaking at events. This will give your coaching practice more credibility and make it easier for potential stakeholders to trust your vision. 

6. Financial goals and projections

Your coaching business plan’s financial goals section clearly shows your current financial status and future projections. It provides insight into the profitability and sustainability of your business, which is especially important if you are seeking investors or loans.

Remember, this section will likely require more research and preparation than other sections of your business plan. Be as accurate and realistic as possible in your projections. Consider seeking the assistance of a financial advisor or accountant to ensure that your financial plan is sound and realistic.

Financial Goals

Begin by outlining your financial goals. Remember to keep your goals within reasonable limits based on your current resources.

Do you plan to achieve a certain revenue target within a specified period by attaining a specific number of paying clients?

Startup Costs

Startup costs will not apply to every coaching business, but if you’re starting, itemize your startup costs. This could include costs for setting up your office, purchasing equipment, marketing expenses, professional fees (like licensing or certification), and other initial expenses.

Revenue Projections

Provide a detailed breakdown of your projected income. For a coaching business, this will usually involve estimating the number of clients you will serve, the price of your coaching packages, and any other income streams (like workshops, ebooks, etc. ).

Expense Projections

Similarly, outline your projected expenses. This could include rent (if you have a physical office), utilities, marketing costs, salaries (if you have employees), and other operational costs. Also, remember to account for less recurring costs like equipment upgrades or professional development.

Cash Flow Analysis

A cash flow statement shows how changes in balance sheet accounts and income affect cash and cash equivalents. It breaks the analysis down into operating, investing, and financing activities.

Break-even Analysis

This analysis shows when your business will be able to cover all its expenses and begin to make a profit. It’s essential to investors as it shows the viability of your business.

Funding Request

If you’re seeking funding, present your needs for the next 3-5 years. Explain why you need the funds and how they will help grow your business.

Financial Statement

If your business has been running for a while, include your current financial statement. It should provide a snapshot of your business’s financial health and include a balance sheet, income statement, and cash flow statement.

7. Beef up your coaching business plan with an appendix 

The appendices section of your business plan serves as a repository for any additional information or documents that support your business plan but don’t necessarily fit within the body of the plan.

These materials can provide extra depth and credibility to your business plan, allowing readers, such as potential investors, lenders, or partners, to dive deeper into certain aspects of your business if they wish.

Remember these three tips when organizing your appendix.

• Only include relevant documents like certifications, awards, customer testimonials, letters of recommendation, detailed market research, patents, product pictures, legal documents, contracts, etc.
• Create a table of contents to give readers a quick view of what’s in the appendix. Readers can then quickly locate the documents they’re interested in.
• Include references to the appendix throughout your business plan to provide context and quick referencing.
• Free Life Coaching Business Plan Template

A well-structured business plan is a vital first step for new coaches serious about building a thriving coaching business. By investing time and effort in developing your business plan, you create a strategic roadmap for your business and set the foundation for success. Your business plan will guide your decision-making, help you stay focused on your goals, and enable you to measure progress and make necessary adjustments.

Download our free 12-page Coaching Business Plan Template, designed specifically to help you navigate crafting an effective business plan. This template provides a clear framework and guidance on the essential elements to consider as you plan your coaching business.

Written by The Coach Factory Team

We're a team of coaching enthusiasts who hire and work with coaches. Members of our team run businesses in the coaching industry or provide services that support coaches, and several of us are coaches ourselves.

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• Business plans

Coaching Business Plan Template

Used 4,872 times

If you want to grow your new or existing coaching business, use our free coaching business plan template as a roadmap to success.

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Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Prepared for:

​ [Recipient.FirstName] [Recipient.LastName]

​ [Recipient.Company] ​

Executive Summary

​ [Sender.Company] is a new life coaching business in [Sender.StreetAddress] [Sender.City] [Sender.State] [Sender.PostalCode] (Insert location here). [Sender.Company] provides services that help their clients achieve various personal and health-related goals.

This includes improving their performance, mental health, confidence, and productivity.

The Company’s goal is to become one of the leading life coach companies in the area. Their objective is to help each client become the very best version of themselves, regardless of their unique challenges.

​ [Sender.Company] will provide life coaching services, which include:

Business coaching

Personal improvement coaching

Family and relationship coaching

​ [Sender.Company] is qualified to succeed due to the following reasons:

There has been significant growth in the life coach industry over the past few years. In addition, the company surveyed the local population and received highly positive feedback pointing towards an explicit demand for the services, supporting the business after launch.

The management team has a track record of success in the life coaching business.

​ [Sender.FirstName] [Sender.LastName] has lived in [Sender.StreetAddress] [Sender.City] [Sender.State] [Sender.PostalCode] all his life and raised his family in the same community as the target market. He has many connections with businesses, government officials, and local organizations.

Business Description

​ [Sender.Company] is dedicated to offering various coaching programs to help clients navigate different aspects of their personal journey. Courses are continually being introduced to cover various personal development and improvement aspects.

​ [Sender.FirstName] [Sender.LastName] is an experienced life coach with extensive skills in personal development, business coaching, therapy, and life coaching. [Sender.Company] will become a well-known life coaching company in [Sender.StreetAddress] [Sender.City] [Sender.State] [Sender.PostalCode] .

Upon surveying the local customer base and finding a potential office location, [Sender.FirstName] [Sender.LastName] incorporated [Sender.Company] as an (Add registration type, i.e., SS corporation, etc.) on (Enter date of incorporation).

​ [Sender.FirstName] [Sender.LastName] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the life coaching company.

Since incorporation, the company has achieved the following milestones:

Developed the company’s name, logo, and website

Determined the list of services to be offered

Determined equipment requirements

Began recruiting key employees with experience

(List goal)

The following are a series of steps that lead to our vision of long-term success.

Step 1: (List step)

Step 2: (List step)

Step 3: (List step)

​ [Sender.Company] expects to achieve the following milestones in the following (Enter number) months:

​ [Sender.Company] will serve entrepreneurs, business executives, students, and couples in [Sender.StreetAddress] [Sender.City] [Sender.State] [Sender.PostalCode] . The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for higher-quality services.

The Company will primarily target the following customer segments:

Entrepreneurs and business executives

Many entrepreneurs and business executives who want to succeed and build sustainable brands seek professional and quality business coaching services.

Couples looking for relationship advice and coaching will seek local services for convenience. [Sender.Company] will be able to cater to these individuals with a centrally located office and flexible service hours.

The Company will offer coaching services to students who want to improve their academic performance and achievements.

Industry Competition

​ [Sender.Company] competes against small, individually owned life coach businesses.

Positive Industry Factors

Increasing demand for personal development and life coaches.

Expected increase in total advertising expenditure, creating opportunities for the industry.

Favorable government policies, including free trade agreements, positively influencing market demand.

The strengths that will set [Sender.Company] apart from competitors include:

(List strengths)

You can use the sample text below to guide you in creating your product list.

​ [Sender.Company] will provide life coach services, which include:

Weight loss and fitness coaching

Career and financial coaching

Executive coaching

Online coaching services

Marketing Plan

​ [Sender.Company] seeks to position itself as a respectable, upper-middle-market competitor in the life coach service market. Customers can expect a high-quality and best life coach experience. The [Sender.Company] brand will focus on the Company’s unique value proposition, which includes:

Offering a wide collection of high-quality life coaching services

Convenient location

Comfortable, customer-focused environment

Moderate price point

Promotions Strategy

​ [Sender.Company] ’s promotions strategy to reach the audience includes:

Pre-Opening Events

Advertisement, public relations, social media marketing, word of mouth marketing, special offers, operations plan, service functions.

Sales Executives

Professional training

Customer service

Administrative Functions

General and administrative functions, including legal, marketing, bookkeeping, etc.

Hiring and training staff

Management Organization

​ [Sender.FirstName] [Sender.LastName] will serve as the Head Life Coach. In order to launch the life coach service company, the company will need to hire the following personnel:

Administrative Assistant

Life Coaches (Number)

Marketing Executive (Number)

Accountant (Number)

Client Services Executive (Number)

Financial Plan

Annual income / profit/loss statement.

Cash Flow Statement

Balance Sheet

Confidentiality Statement

The confidential information and trade secrets described above shall remain the exclusive property of the Company and shall not be shared or removed from the premises of the Company under any circumstances whatsoever without the express prior written consent of the coaching business.

(Add any relevant addendums)

​ [Recipient.FirstName] [Recipient.LastName] ​

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How to Start Your Life Coaching Business Plan & Template

Perhaps like many of us, you’re unsure where to start. Maybe you’re disillusioned by the lack of clear, actionable information available and have shelved your plans – for the moment, at least.

But don’t give in. Help is at hand.

This article introduces many of the answers to the question, “How do I start a life coaching business?”

In doing so, we borrow heavily from a book written by one of our founders at PositivePsychology.com, Seph Fontane Pennock, The 7 Pillars of a Profitable Practice . It is a great read and highly recommended; however, this article offers a powerful starting point regardless, with actionable points, a business plan, and a free template.

This Article Contains

How to start your life coaching business, 3 requirements for setting up your practice, crafting your business model plan: a template, how to market and advertise your coaching business, 10 best names for coaching practices, building and promoting an online coaching business.

• 10+ Software & Forms to Use in Your Practice

A Take-Home Message

Life coaching can have far-reaching and diverse positive impacts on clients’ lives (Clutterbuck et al., 2016).

Many of us have toyed with the idea of starting a life coaching business, helping people change health-related behavior, improve wellness, boost their careers, and strive for personal goals (Karmali et al., 2020; Mann et al., 2022).

You most likely feel you have something to give: highly transferable skills learned from harsh life lessons and/or expertise in psychology, learning, leadership, self-development, and communication.

Or perhaps you are simply great at making people feel so empowered that they stop being “stuck” and take the bold steps to overcome obstacles holding them back.

Whatever your reason and motivation, we will help you get there, and the best place to begin is right here.

Begin at the beginning!

We start by recognizing our barriers.

What’s stopping us? Most likely, it’s our mindset rather than something physical. The following beliefs are potential obstacles, blocking us before we even start:

• Fear of failure : We are afraid we will not succeed.
• Not enough time: “I would give it a try, but I simply don’t have enough time.”
• Self-doubt: Our lack of confidence sabotages our entrepreneurial journey.

It’s not about ignoring the fear or letting it determine how we act; it’s about accepting it as an inherent part of our journey.

Accept fear as part of your journey.

Next, evaluate your existing time commitments. Prioritize your current tasks, dropping some of the nonessentials, and plan to set aside time to start your life coaching business. This is something you’ve dreamed of doing and aligns with your bigger life goals.

There will always be things to do, but by changing your mindset and prioritizing this dream, you will find the time to make it a reality.

Everyone has 24 hours in a day. What will you accomplish with yours?

Finally, recognize your feelings of self-doubt but don’t let them control you. Reflect on some of your past successes and reach out to those closest to you for their support, encouragement, and practical advice.

We’d like to share a great article with you that can help, as it includes tips for increasing your self-confidence. Have a look at What Is Self-Confidence? (+9 Proven Ways to Increase It) .

To build confidence, you have to practice confidence.

If we don’t start, we will never know

Now that we have faced our barriers and established a healthier relationship with them, it’s time to step outside our comfort zone and start the journey.

Who is our dream client?

We can’t be great at everything, so we need to narrow our focus and reach and find an authentic niche.

For example, perhaps you enjoy helping people in the workplace . So, maybe your dream client has worked for several years but now feels stuck in their career. They need help to reevaluate where they are, where they want to go, and how to change their mindset to move toward a more fulfilling career.

Once we’ve defined our ideal client, we can consider each of Seph’s seven pillars for starting and growing a coaching practice sustainably:

• Pillar #1 – Promise We need to be able to make a pledge to our dream client. The five Ps will help: People : Who are we helping? Place : Where are we helping them? Problem : What are we helping them solve? Product : What will we use to do this? Price : What will we charge to do it?
• Pillar #2 – Leads We need to attract more of the right sort of clients (ideally, they will contact us). We must think about how our dream client will find us, perhaps via YouTube, a blog post, a personal website, or social media (think LinkedIn, Instagram, Facebook, etc.).
• Pillar #3 – Clients How will we convert leads into clients? It may involve screening out those who are not a good fit for our services (depending on our coaching philosophy ) and following up quickly with compatible ones.
• Pillar #4 – Traffic Reducing the legwork associated with finding leads is crucial; ultimately, it gives us more time to help others.
• Pillar #5 – Retention Attracting and converting new leads is vital, yet so is holding on to existing clients. What potential offers can we share with existing clients to maintain (or boost) engagement?
• Pillar #6 – Products How can we generate more income without spending extra time? It might include offering group coaching sessions or additional training, downloadable PDFs, podcasts, or webinars.
• Pillar #7 – Team We can’t achieve everything alone. Over time, a successful coaching business may expand and include dedicated staff performing those administrative activities that take our time away from coaching.

What is the best platform for a life coaching business?

Traditionally, life coaching was practiced face to face and involved a great deal of manual administration behind the scenes.

Thankfully, new technology and online platforms mean we can perform coaching remotely through video calls and set up meetings, share activities, and exercises, and take notes online (Ribbers & Waringa, 2015; Kanatouri, 2020).

Our very own Quenza has been designed by and for coaches, counselors, and therapists, and that is why we believe it is the best coaching platform out there. It allows life coaches to focus on client needs, goals, and overcoming challenges and is a scalable solution for a growing business.

Do you need a business license?

You do not need specific qualifications to set up as a life coach, but accreditation can boost potential clients’ confidence in your abilities.

However, obtaining a business license is required in some locations to provide life coaching services legally. If you’re unsure whether you need a license, check with your local government agencies or consult a lawyer or accountant familiar with your jurisdiction (Lumia, 2022; Blackbyrn, 2023).

3 Best life coaching certification programs

There are many life coaching courses available. However, the International Coaching Federation (ICF) is the world’s best-known and respected coaching program certifier.

We list three of our favorite life coaching certification programs, but many others exist.

Spend time researching the one that best matches your coaching plans, availability, and budget.

• Coaching Out of the Box This fast track to ICF certification can help turn your dream of starting a life coaching business into a reality. It includes group and one-to-one coaching and certification and supports individuals as they obtain documented coaching experience.
• Barefoot Coaching This ICF and university-accredited coach training offers online coaching expertise to develop the coaching skills required as a life coach, HR professional, or business leader.
• Life Purpose Institute The institute offers the coaching tools and marketing expertise to build a life coaching practice plus the training hours required to get ICF credentials. The number of students in online courses is limited, and students can learn the skills needed to coach individuals, groups, and workshops.

For further training opportunities, see our articles, 19 Best Coaching Training Institutes and Programs and 8 Best ICF Coaching Certification Programs and Courses .

A life coaching business plan doesn’t need to be complicated and must remain current, capturing the key actions and challenges.

Use the Life Coaching Business Model Plan or one of our templates from our How to Write a Life Coaching Business Plan: 5 Templates article to create an initial plan.

Let’s apply the business template to an example scenario. In this scenario, we want to start a life coaching business that will target people who feel stuck in their career or their life (or both). To help us, we’ll answer a set of questions/prompts using the business template.

1. Business identity

What is the business called? In this example scenario, we will call our business “Clarity Life Coaching.”

2. Target client

Our target clients are individuals who feel stuck, lost, or uncertain in their personal or professional lives. We focus on mid-career individuals or those experiencing significant life changes, such as divorce or career transitions.

3. Client pain points

Our clients struggle with a lack of direction, feel overwhelmed, and lack clarity about their goals and values. They may feel stuck in unfulfilling jobs or relationships and experience high stress or anxiety.

4. Your solution

Clarity Life Coaching provides personalized coaching services to help individuals clarify their values, goals, and priorities. Our coaching process helps clients identify their strengths and areas for improvement, develop a plan to achieve their goals, and overcome obstacles that may stand in their way. We use various coaching techniques, including goal setting, visualization, and Cognitive-Behavioral Therapy.

5. Your competition

Several life coaching businesses in the local area provide similar services, but our unique approach and personalized coaching services set us apart from the competition. We focus on a highly customized coaching experience tailored to each client’s needs.

6. Revenue streams

Our revenue streams include one-on-one coaching sessions, group coaching sessions, and workshops on topics such as goal setting and stress management.

7. Marketing activities

We use online advertising, social media marketing, and partnerships with local businesses and community organizations. We will also attend local events and conferences to promote our services and network with potential clients.

8. Expenses

Existing and future expenses include rent for our coaching space, coaching materials, advertising and marketing costs, and attending events and conferences.

9. Team and their key roles

The team will consist of one life coach responsible for providing coaching services, managing client relationships, and handling administrative tasks such as scheduling and billing.

10. Milestones

Initial thoughts on milestones include:

• Launching the business and securing our first clients within the first three months
• Expanding our client base by 25% within the first year
• Increasing revenue by 35% within the first year
• Hosting a successful workshop or seminar within the first six months of operation

Help mid-career individuals gain clarity and direction and achieve their personal and professional goals.

Your plan will evolve and should be revisited regularly to grow and manage your life coaching practice.

For many of us, marketing and advertising can fill us with fear – an unknown and confusing process.

So here are a few valuable pointers drawn from Seph’s The 7 Pillars of a Profitable Practice and Steve Chandler’s book How to Get Clients: New Pathways to Coaching Prosperity .

Your coaching website should be like a funnel

• When your visitor arrives on your website, they should:
• Know which problem you can help them solve or which goal you can help them achieve.
• Find clear evidence of your successful track record.
• Be confident in your abilities and experience.
• Be provided with some upfront value (perhaps a free e-book).
• Do not overcomplicate the website. Consider removing unnecessary content. The goal is for traffic to arrive as visitors and leave as leads (or sales).
• Make use of a call-to-action, either:
• Offer a giveaway in exchange for their name and email.
• Allow them to sign up for their first (complimentary) coaching session.

Productive conversations

Productive conversations and creating relationships lead to new clients.

• Make sure that you follow up on discussions promptly.
• After an initial chat, ask the potential client to complete a prequalification survey.
• Don’t leave them wondering. Tell them when they will receive a follow-up email.
• Don’t be needy (even if you would like their business).
• Be aware that the client will remember how you made them feel rather than precisely what you said.
• Talk less about yourself and your coaching and listen more to their problems.

Online writing

Writing for a personal blog or elsewhere can increase your reach, get you in front of clients, and help others take you seriously. But remember:

• Aim for quality over quantity – you are targeting the right kind of traffic.
• Change your mindset from “How do I find more clients?” to “How do my dream clients find me?”
• Know what people are looking for and create resources on that topic.
• Earned reach is the organic attention that you receive. Perhaps you got a mention in a podcast or on a news website. Paid reach on social media and search engines has a cost. Examples of these would be Facebook and Instagram ads or using the Google Ads Platform. Consider both.
• If you post on your website, consider your owned reach. You should appear in the search results, so get to know which keywords people are searching for when they look for help.

In The 7 Pillars of a Profitable Practice , Seph covers in more detail how to rank for keywords and create a content marketing plan that includes platforms with active audiences, such as:

• The Huffington Post
• Entrepreneur

Ultimately, your goal is for people with problems to find you so that you can help meet their needs.

World’s Largest Positive Psychology Resource

The Positive Psychology Toolkit© is a groundbreaking practitioner resource containing over 500 science-based exercises , activities, interventions, questionnaires, and assessments created by experts using the latest positive psychology research.

Updated monthly. 100% Science-based.

“The best positive psychology resource out there!” — Emiliya Zhivotovskaya , Flourishing Center CEO

Finding the right name for your coaching business is not easy. Too obvious, and it is either likely to be already taken or so bland that it will not be memorable.

One approach involves using AI to create life coaching business names . Use it or your own research to consider and evolve potential names, thinking about:

• The customers’ first impression
• The identity and brand of your business
• The type of customer you wish to attract
• How memorable the name is (and for the right reasons)
• Whether the name is already being used

The following articles offer more suggestions regarding how to build and promote an online coaching business.

• How to Get Clients for Life Coaching [5 Strategies] provides more information and guidance on nailing your business’s value proposition, marketing funnel, and online and offline strategies.
• How to Start an Online Coaching Business: Step-by-Step Plan is a practical guide for building a successful and profitable business.
• How to Start a Life Coaching Business From Scratch explores what you will need and your first moves to becoming an online coach.

10+ Software & Forms to Use in Your Practice

There are several online platforms for coaching.

PositivePsychology.com’s dedicated coaching software Quenza is compelling and unique because it:

• Is extraordinarily user friendly and intuitive
• Uses the latest SSL encryption to store client results to ensure HIPAA and GDPR compliance
• Is highly scalable, growing with your business
• Stores forms as customizable templates
• Securely delivers exercises and forms to clients
• Enables form completion on mobile, tablet, or desktop
• Nudges clients when they need a reminder to do something

O ur two articles, Coaching Forms Toolbox: 17 Templates for Your Sessions and How to Create Feedback Forms: 3 Templates + Best Online Tool , explain how forms can be created from scratch, copied, or modified within the tool.

We suggest using the following forms:

• Pre-coaching questionnaire
• A self-contract to encourage client accountability
• Life domain satisfaction questionnaire
• Strength interview form
• Session rating scale
• Coach evaluation form
• End of therapy evaluation

Many other templates exist, including ones for visualization, mindfulness, goal setting, and benefit finding.

Fear, time constraints, and self-doubt can hold us back from starting a life coaching business. Learning to accept our barriers and shift our focus from ourselves to our clients can dramatically improve our chances of success.

Learning from the experiences of successful business owners like Seph Fontane Pennock can provide valuable insights and help us create a profitable and impactful practice.

You most likely feel like you have something to give to your dream clients. You wish to create an opportunity for positive change in their lives while delivering on a personal vision for a life coaching practice.

Creating a clear and achievable business plan can be simple and will help you find your ideal clients and offer them a path to setting and striving toward their goals.

Having read this article and been inspired to start your life coaching business, why not look at The 7 Pillars of a Profitable Practice and use the many lessons Seph learned along his journey to inform your business plans and give your clients their best chance of success?

• Blackbyrn, S. (2023, February 17). Does a life coach need a business license? Coach Foundation. Retrieved April 20, 2023, from https://coachfoundation.com/blog/life-coach-business-license/.
• Clutterbuck, D., David, S. A., & Megginson, D. (Eds.). (2016). Beyond goals: Effective strategies for coaching and mentoring.  Routledge.
• Lumia. (2022, August 4). Does a life coach need a business license and insurance? Lumia. Retrieved April 20, 2023, from https://www.lumiacoaching.com/blog/does-a-life-coach-need-a-business-license.
• Kanatouri, S. (2020). The digital coach . Routledge.
• Karmali, S., Battram, D. S., Burke, S. M., Cramp, A., Mantler, T., Morrow, D., Ng, V., Pearson, E. S., Petrella, R., Tucker, P., & Irwin, J. D. (2020). Clients’ and coaches’ perspectives of a life coaching intervention for parents with overweight/obesity. International Journal of Evidence Based Coaching and Mentoring , 18 (2), 115–132.
• Mann, A., Leigh Fainstad, T., Shah, P., Dieujuste, N., & Jones, C. D. (2022). “It’s nice to know I’m not alone”: The impact of an online life coaching program on wellness in graduate medical education: A qualitative analysis. A cademic Medicine , 97 (11S), S166–S166.
• Ribbers, A., & Waringa, A. (2015). E-coaching: Theory and practice for a new online approach to coaching . Routledge.

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Profi Contributor

6 tips for writing your coaching business plan (with templates).

You're getting into the coaching business because you know your stuff. But of course, expertise is only part of the equation. You need the right business structure and plan to back you up, as well.

In other words, you need a business plan for your coaching business. Ideally, that plan includes the structure of your coaching company, an overview of your audience, a plan for your website and coaching content, and an outline of how you'll market and sell your coaching services. These six tips can help you write your business coaching plan.

Why Do I Need a Business Coaching Plan?

As the founder of BPlans, Tim Berry, shares in a survey he did of thousands of business plan pro users , "Simply put, those who finished their business plans were about twice as likely to successfully grow their business, get investment, or land a loan than those who didn’t. You can see the numbers on the chart."

He breaks down the numbers behind the chart as follows:

A business plan for your online coaching business has two purposes: external and internal.

Externally , it's crucial for any stakeholders in your business. For example, if you're looking for investors in your business, they'll need to know you have a specific coaching business model and plan for how you'll grow your business to get their investment back. Anyone you want to serve in a leadership or board oversight role will probably want to know the same thing.

Internally , your business coaching plan is an important benchmark and guide post for all major decisions, from adding staff to building community . Use it to make sure that every strategic and budget decision you make aligns with your broader goal, context, and audience to stay on track and avoid getting sidetracked.

Coaching business plan templates any business can use

Rather than starting your document from scratch, consider using a coaching business plan template. This ensures that all the basic elements are included, and in the right format for your audience.

Some free coaching business plan templates include:

• Life Coach Business Plan Template from BusinessPlanTemplate.com
• Health Coaching Business Plan Template from MindBodyOnline.com
• Health Coaching Business Plan Template from EverythingHealthCoach.com
• General Coaching Business Plan Template from GrowThink.com
• General Coaching Business Plan Template from EverCoach.com

You can use a general coaching business plan template, or one specific to your niche. For example, health coaching business plans may need more nuanced information about the industry and working with a health coaching business plan template can ensure that some of this information is already included in the template.

How Do You Structure A Coaching Company? 

Before you start writing your plan, it's crucial to understand the best possible structure to outline in the business plan for your coaching business. This is where you define your niche, and how you plan to serve your clients in the best possible way.

When working within Profi, you can build and operationalize any number of business structures:

•  Use the Profi Team plan to support teams of 2+ unlimited centralized B2B or B2C coaches in the same department and company, or servicing your client's team or company under the same business model. ‍
• Use our Corporate plan to curate a marketplace of coaches doing specialized work in a centralized B2B or B2C structure, as our client Innovation Experts has done. Or use our Corporate plan to manage an entire coaching organization, including 2+ coaches and multiple teams of coaches, all managed on a custom, white-labelled domain working across your client's departments, teams, or companies.
• Use our Network plan for anywhere from two to hundreds of independent coaches, trainers or consultants who buy subscribe to your platform (powered behind the scenes by Profi) and use it independently in their coaching businesses, as our client Ikigai Consulting has done .

The truth is that there is no single best coaching business structure because it all depends on your niche, abilities, and target audience. That said, at least a basic idea of how you want to build that structure can help with every tip mentioned below.

How do you structure a business plan for online coaching?

Business plans for online coaching should be structured differently than any other business coaching plans. However, some of the information included when specifically looking to write your business plan for online coaching might be unique, like focusing your industry analysis exclusively on virtual competitors. 

Tip #1: Start With the Background

The first full section of your business plan should include all the basics an internal or external stakeholder might want to know about you. That includes:

• A name and a short description of your company
• Your company's mission, vision, and values
• Your value proposition—a one-sentence summary of why your clients should want to engage your services
• A short description of the coaching niche you serve 
• An outline of the business structure for your company
• Any other background that stakeholders might find valuable.

No judgment or opinion needed in this section. Keep it straightforward and to the point to make sure any reader walks away with a clear idea of what they can expect from your coaching business.

Tip #2: Include an Industry Analysis

Next, it's time to start looking outward. What's the context in which your coaching business exists? Most business plans for coaching businesses include a comprehensive industry analysis that includes some of the key direct and indirect competitors within your coaching niche.

Direct competitors are other coaching businesses offering the same services as you to the same audience. Indirect competitors are alternatives your potential clients might have to hiring a business coach, like self-service learning solutions or internal training. 

When listing competitors, include their exact value propositions and price. The more detail included here, the more specifically you can set your own coaching services apart when looking to sell yourself.

Tip #3: Outline Your Target Customer

Any business coaching plan needs to include a clear outline of who your business is trying to reach. An in-depth audience profile, using templates like a buyer persona or ideal customer profile , can solve two goals in your business plan at the same time. 

First, it ensures that any stakeholder reading your coaching business plan can get a better understanding of your core focus. Second, it can help you answer a few important questions about how to create content, build your website, and market your coaching business.

Tip #4: Create Your Marketing Plan

Next, it's time to build your marketing and promotional outreach efforts. This section of your coaching business plan should answer the following questions:

• What should be included in your coaching website? Your website should clearly highlight your expertise to build credibility, include thought leadership content, outline your services, and make it easy to demo your services or sign up for a session.
• How do you create content for coaching? Define where you'll post content and use examples of good coaching content as inspiration for your own content marketing strategy. Utilize a paraphrasing tool strategically to identify synonyms and refine your unique voice for a powerful content marketing strategy.
• How do you market your coaching business? Outline the promotional channels you'll use that align with your audience profile, your core messaging, and any branding information you have. 

Together, these three components can help you self yourself as a coach, building on the audience definition and industry analysis to stand out and grow your customer base.

Tip #5: Define Your Operations and Financial Plan

Your operations plan includes a clear outline of the daily operations that will help your business succeed. This is your chance to outline how you'll implement your business model. Include information like daily responsibilities for core staff, how clients can book sessions and what happens once they book, how you'll collect payments, and the coaching software that can help you streamline those operations.

Your financial plan can either be part of your operations or its own section. It should include your income statement, cash-flow statement, and balance sheet . Clearly outline your fixed and variable costs, and what revenue you'll need to cover them and be profitable.

Tip #6: Write the Executive Summary

It might be counterintuitive to end with what, in most business coaching plan templates, will be the first section of the plan. But it pays to leave the executive summary for last, after you've filled in all the details in the other sections.

For the executive summary of the business plan for online coaching, include 1-2 sentences covering the gist of each section. Keep the whole thing to a single page if possible. That way, you can make sure that even if someone only reads the first page of the business plan, they'll still come away with the core of everything they need to know. An AI summarizer can work great here as it will automate this process and save your some time.

Of course, the business plan is only the beginning of a successful coaching business. You'll also need to execute all the strategies outlined within it—the operational piece of it all. That's where Profi comes in.

Profi is a platform that's as simple as it is powerful, helping you streamline all of the operational processes that come with running a successful coaching business. Book a Demo with one of our Product Coaches today to learn how you can successfully execute your business plan by organizing coach bookings with your ideal customers, recording and sharing sessions, managing your team, co-hosting services, courses and programs, and simplifying your billing.

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How to Create a Simple Business Plan for Your Coaching Business

So… you’ve decided to start a coaching business? Or maybe to get more clarity within your current coaching business? Either way… congrats! The brainstorming phase is now over and it’s time to develop a plan of action. That’s right, it’s time to create your business plan!

Now before you freak out, take a deep breath. We are going to make this process as simple as possible for you. Unless you are applying for a loan, you do not need a traditional business plan. Do you know those crazy 300 page documents with all those charts? Yeah… those. We’re not going to make you do that! Together, we are going to create a short, sweet, but powerful mini-coaching business plan.

Inside this blog post you’ll learn:

✔️ Why you need a coaching business plan.

✔️ What to do before you start writing your plan.

✔️ What to include in your coaching business plan.

Why you need a coaching business plan.

A coaching business plan is really about clarity and focus for you, your partners, your investors, and your executive team. This plan will help you build a business that will support you financially, have an impact on those around you, and leave a lasting legacy you can be proud of.

The research you have to conduct to finalize a coaching business plan will help you peer into the future and predict different outcomes. Though it’s certainly not perfect, it helps you map out where you currently are and where you’re headed.

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Specifically, a business plan helps you…

• Estimate total startup costs
• Understand your target audience
• Compete from the start
• Anticipate challenges

Bottom line? A business plan helps keep you on track. It ensures that you focus your attention on the right things and helps you avoid mistakes that could sink you.

Ready? We’re going to walk you step-by-step through the process of creating a solid business plan.

What you need to know before you start writing a business plan.

At Lovely Impact, we are all about dreaming big. Have you seen our tagline? “Launch your coaching website. IMPACT THE WORLD.”

We truly believe truly in that mission. However, every coaching business has to start somewhere. Unfortunately, many business plans are wildly unrealistic. The initial excitement of starting the business often causes coaches to massively overestimate how successful they’ll be and underestimate the challenges they’ll encounter.

In order to be effective, a coaching business plan needs to be realistic. Before you launch, you want to be relatively confident that you have a good chance of succeeding.

In many ways, a business plan should help you decide whether your coaching niche and business idea will pan out. It’s possible that you may put together your business plan and then realize that the potential outcome isn’t as bright as you initially thought. That’s okay. It forces you to go back to the drawing board.

This is why taking the necessary time to do the market research, analyze your financial needs, and map out your strategy for the future is super important. Don’t look at being realistic as the thing that’s preventing you from dreaming big. View it as building a foundation for a successful, long-lasting business.

What to include in your coaching business plan

We want you to put a lot of thought into each section of your coaching business plan. To help, we’ve not only included a free download in our Free Resource Library , but we’ve also broken each part down for you:

Section 1: Mission Statement: Keep your mission statement concise and specific but make sure anyone reading it will have a full understanding of your business. Your mission statement should include what you do, how you do it, who you do it for, and what value or need you are serving.

Section 2: Executive Summary: In this section, you should describe your business in more detail. What type of business is it? Why did you start this business? What does it mean to you and your customers? What industries do you service?

Section 3: Products and Services: Here you’ll want to list out and describe all of the products and services your business will offer. But we want you to dig a little deeper by including pricing and materials needed to provide them to your customers.

Section 4: Targeted Audience: Now it’s time to describe your ideal customer. Include demographics, influencers, trends, where they are online, and more. Don’t get too obsessed with this. In chapter 3 we’ll be doing a deeper dive on marketing research.

Section 5: Customer Needs: What need is your business fulfilling? Here you’ll need to discuss the pain points and frustrations of your potential customers, and how your business will solve those problems.

Section 6: Customer Acquisition: In this part of the plan, you’ll discuss where your customers are and how you will reach them. Include social media platforms, forums, magazines they read, activities they frequent, etc. Explain how you will use these mediums to promote your business and reach your customers.

Section 7: Competitive Advantage: What makes your business so unique? This is where you explain why you are better than your competition, how your products and services stand out, and what make you different.

Section 8: Owner Passion: Here’s a section that many don’t add to their business plans, but that’s the point of this course right? Describing why you are personally passionate about this business is important to keep you motivated. Be sure also to include your three top qualities that you will put into your business.

Section 9: Finances: Here we go! Don’t panic. For this part, we will keep it very simple. What are your financial goals? How will you fund this business? Finally, what is the cost to start this business?

Section 10: Business Goals: For this part, list what goals you plan to accomplish in 6 months, one year, and five years from now.

Download our free the coaching business plan worksheet

Ready to get started writing your coaching business plan? Head on over to our free resource library and look for the “MINI COACHING BUSINESS PLAN”. This guided workbook goes along with this blog post and was developed to help you create a short, sweet, but powerful mini-coaching business plan.

Sign up here: https://lovelyimpact.com/free-resource-library-for-coaches >>

About The Author

Hey! I’m Tee, a Certified Business Coach and a Co-Founder at Lovely Impact. I help coaches grow and scale their coaching businesses. Here on our blog, my content focuses on web design, marketing, business, and social media strategy.

Tee, thank you so much for this article! I’m planning to download the mini coaching business plan because I love how you laid it out here!

Hi Laura! I’m so glad this helped 🙂 The mini coaching business plan is laid out exactly like this, so if the article helped the download will follow the same process.

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A Career Coaching Business Plan Sample

It’s always easier to write something if you can read an example first, so here’s a career coaching business plan sample that you can use as a model for your own business plan. Every venture starts with the first steps and a career coaching business plan is no exception. Well thought out first steps, properly implemented, will pay dividends in the business operations of your coaching business in later years. 

Executive Success Coaching Inc – A Career Coaching Business Plan Sample 

Please note that “Executive Success Coaching Inc.” is a fictional coaching business invented for this career coaching business plan sample . You may also find business plan templates online or request career coaching business plan samples from coaches who provide them.

Executive Summary

This is the plan for a new business, Executive Success Coaching Inc., by James Ward and Terry Jones, to be started locally at Valley Estate in California. The mission of Executive Success Coaching Inc. is to offer affordable, convenient career coaching services to business leaders and executives in Valley Estate.

In order to offer clients the most affordable service, Executive Success Coaching Inc. will utilize professional career coaches who are certified and have the personal experience and knowledge to provide the service. They will have a personal background that will enable them to help the customers and enable them to achieve their own career goals. 

Career coaching training will be offered at our training center in Valley Estate, at the client site or online. By providing low-cost, flexible online, and on-site options, we expect to attract a large career-oriented demographic and residents who are ready to work hard on their career goals.

To reach clients, we will primarily utilize our website, social media, and word of mouth methods. Executive Success Coaching Inc. will be unique in its approach towards using certified professional career coaches who will also offer personal coaching to clients who prefer such service. Executive Success Coaching Inc. will be structured as a partnership between James Ward and Terry Jones. This means that Executive Success Coaching Inc. will be a very low-cost, simple company, allowing it to grow quickly and inexpensively. The objective is to become profitable within the first three months and to grow at a quick but manageable pace.

Our Mission

Executive Success Coaching Inc. will provide only the highest quality, career coaching services to business leaders and executives in an environment that is safe, comfortable, and attractive and will encourage clients to make repeat visits.

The Company and Management

Executive Success Coaching Inc. is headquartered and incorporated in California. The company is owned by partners James Ward and Terry Jones. James has extensive experience in career coaching while Terry has worked in sales and marketing for 15 years.

The management of Executive Success Coaching Inc. consists of co-owners James Ward and Terry Jones. Both partners will be taking active management roles in the company. We have also assembled a board of advisors to provide management expertise. The advisors are:

• Sue Brown, partner at Brown Accounting LLP
• Casey Hall, founder at Hall Communications Ltd.

Our Services

Executive Success Coaching Inc.’s service is simple, yet versatile. Clients may purchase one-hour or customized career coaching sessions. During each session, the client and coach are free to use the time as they see fit. For example, an introductory session may be spent mostly discussing career goals and composing a plan for reaching these goals whereas later sessions may be spent entirely on coaching. Executive Success Coaching Inc.’s coaches are selected from professional coaches who have extensive experience in career coaching. These coaches have certification or experience in coaching and they have the knowledge to help clients excel at their workplaces. 

Across California, the career coaching business has seen an explosion of growth over the last three years. Valley Estate is an affluent area with a high executive density. Our market research has shown that nine out of 10 executives polled in Valley Estate are ambitious and would want to grow their careers within the next five years. Six out of 10 would consider having a career coach.

Marketing Strategy

Already we have service commitments from over 30 clients and plan to aggressively build our client base through our website and social media. The on-site or online professional service that Executive Success Coaching Inc. will provide is sure to appeal to business leaders and executives throughout the Valley Estate area. Our marketing activities include the following:

• Constant Internet support and blogging.
• Email advertising to current clients and potential leads.
• Free coaching tips or sample sessions via our newsletters and blog to grow community awareness and new clients.
• Joining business groups, the Rotary Club and other local groups.
• Participation in career and charity events.

These activities will help create an initial interest in the new company. Executive Success Coaching Inc. coaches will also be required to wear their Executive Success Coaching Inc. T-shirts when they coach.

Financial Projections

Based on the size of our market and our defined market area, our sales projections for the first year are $250,000. We project a growth rate of 10% per year for the first three years.

The salary for each of the co-owners will be $10,000. On startup we will have five certified coaches to provide career coaching services and expect to hire four more this year once financing is secured. To begin with, co-owner James Ward will be scheduling appointments and coordinating services, but we plan to hire a full-time receptionist this year as well.

Start-up Financing Requirements

We are seeking an operating line of $100,000 to finance our first-year growth. Together, the co-owners have invested $50,000 to meet working capital requirements.

Jeannie Cotter Editor/Writer Writer, Coaches Training Blog community

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Sample executive coaching plan.

• Andrew Neitlich
• Feb 09, 2024
• Advice from Successful Coaches

One advantage of being an executive coach — compared to other professional services — is that it is easy to scope out an engagement. Usually, you can do it on one single page. Included below is a sample for both individual and group coaching. Take a look and let us know your thoughts.

Note : We wouldn’t show this to clients. It is too technical and task oriented. Anything shared with clients should include specific intended outcomes. In our certification programs we provide you with a more client-friendly plan.

We also take you step-by-step through the details of this plan , what everything means, and how to execute with clients for optimal results. This is only the tip of the iceberg in executive coaching training and executive coaching certification. Click the button below to download your copy of our sample plan!

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The University of Chicago The Law School

Innovation clinic—significant achievements for 2023-24.

The Innovation Clinic continued its track record of success during the 2023-2024 school year, facing unprecedented demand for our pro bono services as our reputation for providing high caliber transactional and regulatory representation spread. The overwhelming number of assistance requests we received from the University of Chicago, City of Chicago, and even national startup and venture capital communities enabled our students to cherry-pick the most interesting, pedagogically valuable assignments offered to them. Our focus on serving startups, rather than all small- to medium-sized businesses, and our specialization in the needs and considerations that these companies have, which differ substantially from the needs of more traditional small businesses, has proven to be a strong differentiator for the program both in terms of business development and prospective and current student interest, as has our further focus on tackling idiosyncratic, complex regulatory challenges for first-of-their kind startups. We are also beginning to enjoy more long-term relationships with clients who repeatedly engage us for multiple projects over the course of a year or more as their legal needs develop.

This year’s twelve students completed over twenty projects and represented clients in a very broad range of industries: mental health and wellbeing, content creation, medical education, biotech and drug discovery, chemistry, food and beverage, art, personal finance, renewable energy, fintech, consumer products and services, artificial intelligence (“AI”), and others. The matters that the students handled gave them an unparalleled view into the emerging companies and venture capital space, at a level of complexity and agency that most junior lawyers will not experience until several years into their careers.

Representative Engagements

While the Innovation Clinic’s engagements are highly confidential and cannot be described in detail, a high-level description of a representative sample of projects undertaken by the Innovation Clinic this year includes:

Transactional/Commercial Work

• A previous client developing a symptom-tracking wellness app for chronic disease sufferers engaged the Innovation Clinic again, this time to restructure its cap table by moving one founder’s interest in the company to a foreign holding company and subjecting the holding company to appropriate protections in favor of the startup.
• Another client with whom the Innovation Clinic had already worked several times engaged us for several new projects, including (1) restructuring their cap table and issuing equity to an additional, new founder, (2) drafting several different forms of license agreements that the company could use when generating content for the platform, covering situations in which the company would license existing content from other providers, jointly develop new content together with contractors or specialists that would then be jointly owned by all creators, or commission contractors to make content solely owned by the company, (3) drafting simple agreements for future equity (“Safes”) for the company to use in its seed stage fundraising round, and (4) drafting terms of service and a privacy policy for the platform.
• Yet another repeat client, an internet platform that supports independent artists by creating short films featuring the artists to promote their work and facilitates sales of the artists’ art through its platform, retained us this year to draft a form of independent contractor agreement that could be used when the company hires artists to be featured in content that the company’s Fortune 500 brand partners commission from the company, and to create capsule art collections that could be sold by these Fortune 500 brand partners in conjunction with the content promotion.
• We worked with a platform using AI to accelerate the Investigational New Drug (IND) approval and application process to draft a form of license agreement for use with its customers and an NDA for prospective investors.
• A novel personal finance platform for young, high-earning individuals engaged the Innovation Clinic to form an entity for the platform, including helping the founders to negotiate a deal among them with respect to roles and equity, terms that the equity would be subject to, and other post-incorporation matters, as well as to draft terms of service and a privacy policy for the platform.
• Students also formed an entity for a biotech therapeutics company founded by University of Chicago faculty members and an AI-powered legal billing management platform founded by University of Chicago students.
• A founder the Innovation Clinic had represented in connection with one venture engaged us on behalf of his other venture team to draft an equity incentive plan for the company as well as other required implementing documentation. His venture with which we previously worked also engaged us this year to draft Safes to be used with over twenty investors in a seed financing round.

More information regarding other types of transactional projects that we typically take on can be found here .

Regulatory Research and Advice

• A team of Innovation Clinic students invested a substantial portion of our regulatory time this year performing highly detailed and complicated research into public utilities laws of several states to advise a groundbreaking renewable energy technology company as to how its product might be regulated in these states and its clearest path to market. This project involved a review of not only the relevant state statutes but also an analysis of the interplay between state and federal statutes as it relates to public utilities law, the administrative codes of the relevant state executive branch agencies, and binding and non-binding administrative orders, decisions and guidance from such agencies in other contexts that could shed light on how such states would regulate this never-before-seen product that their laws clearly never contemplated could exist. The highly varied approach to utilities regulation in all states examined led to a nuanced set of analysis and recommendations for the client.
• In another significant research project, a separate team of Innovation Clinic students undertook a comprehensive review of all settlement orders and court decisions related to actions brought by the Consumer Financial Protection Bureau for violations of the prohibition on unfair, deceptive, or abusive acts and practices under the Consumer Financial Protection Act, as well as selected relevant settlement orders, court decisions, and other formal and informal guidance documents related to actions brought by the Federal Trade Commission for violations of the prohibition on unfair or deceptive acts or practices under Section 5 of the Federal Trade Commission Act, to assemble a playbook for a fintech company regarding compliance. This playbook, which distilled very complicated, voluminous legal decisions and concepts into a series of bullet points with clear, easy-to-follow rules and best practices, designed to be distributed to non-lawyers in many different facets of this business, covered all aspects of operations that could subject a company like this one to liability under the laws examined, including with respect to asset purchase transactions, marketing and consumer onboarding, usage of certain terms of art in advertising, disclosure requirements, fee structures, communications with customers, legal documentation requirements, customer service and support, debt collection practices, arrangements with third parties who act on the company’s behalf, and more.

Miscellaneous

• Last year’s students built upon the Innovation Clinic’s progress in shaping the rules promulgated by the Financial Crimes Enforcement Network (“FinCEN”) pursuant to the Corporate Transparency Act to create a client alert summarizing the final rule, its impact on startups, and what startups need to know in order to comply. When FinCEN issued additional guidance with respect to that final rule and changed portions of the final rule including timelines for compliance, this year’s students updated the alert, then distributed it to current and former clients to notify them of the need to comply. The final bulletin is available here .
• In furtherance of that work, additional Innovation Clinic students this year analyzed the impact of the final rule not just on the Innovation Clinic’s clients but also its impact on the Innovation Clinic, and how the Innovation Clinic should change its practices to ensure compliance and minimize risk to the Innovation Clinic. This also involved putting together a comprehensive filing guide for companies that are ready to file their certificates of incorporation to show them procedurally how to do so and explain the choices they must make during the filing process, so that the Innovation Clinic would not be involved in directing or controlling the filings and thus would not be considered a “company applicant” on any client’s Corporate Transparency Act filings with FinCEN.
• The Innovation Clinic also began producing thought leadership pieces regarding AI, leveraging our distinct and uniquely University of Chicago expertise in structuring early-stage companies and analyzing complex regulatory issues with a law and economics lens to add our voice to those speaking on this important topic. One student wrote about whether non-profits are really the most desirable form of entity for mitigating risks associated with AI development, and another team of students prepared an analysis of the EU’s AI Act, comparing it to the Executive Order on AI from President Biden, and recommended a path forward for an AI regulatory environment in the United States. Both pieces can be found here , with more to come!

Innovation Trek

Thanks to another generous gift from Douglas Clark, ’89, and managing partner of Wilson, Sonsini, Goodrich & Rosati, we were able to operationalize the second Innovation Trek over Spring Break 2024. The Innovation Trek provides University of Chicago Law School students with a rare opportunity to explore the innovation and venture capital ecosystem in its epicenter, Silicon Valley. The program enables participating students to learn from business and legal experts in a variety of different industries and roles within the ecosystem to see how the law and economics principles that students learn about in the classroom play out in the real world, and facilitates meaningful connections between alumni, students, and other speakers who are leaders in their fields. This year, we took twenty-three students (as opposed to twelve during the first Trek) and expanded the offering to include not just Innovation Clinic students but also interested students from our JD/MBA Program and Doctoroff Business Leadership Program. We also enjoyed four jam-packed days in Silicon Valley, expanding the trip from the two and a half days that we spent in the Bay Area during our 2022 Trek.

The substantive sessions of the Trek were varied and impactful, and enabled in no small part thanks to substantial contributions from numerous alumni of the Law School. Students were fortunate to visit Coinbase’s Mountain View headquarters to learn from legal leaders at the company on all things Coinbase, crypto, and in-house, Plug & Play Tech Center’s Sunnyvale location to learn more about its investment thesis and accelerator programming, and Google’s Moonshot Factory, X, where we heard from lawyers at a number of different Alphabet companies about their lives as in-house counsel and the varied roles that in-house lawyers can have. We were also hosted by Wilson, Sonsini, Goodrich & Rosati and Fenwick & West LLP where we held sessions featuring lawyers from those firms, alumni from within and outside of those firms, and non-lawyer industry experts on topics such as artificial intelligence, climate tech and renewables, intellectual property, biotech, investing in Silicon Valley, and growth stage companies, and general advice on career trajectories and strategies. We further held a young alumni roundtable, where our students got to speak with alumni who graduated in the past five years for intimate, candid discussions about life as junior associates. In total, our students heard from more than forty speakers, including over twenty University of Chicago alumni from various divisions.

The Trek didn’t stop with education, though. Throughout the week students also had the opportunity to network with speakers to learn more from them outside the confines of panel presentations and to grow their networks. We had a networking dinner with Kirkland & Ellis, a closing dinner with all Trek participants, and for the first time hosted an event for admitted students, Trek participants, and alumni to come together to share experiences and recruit the next generation of Law School students. Several speakers and students stayed in touch following the Trek, and this resulted not just in meaningful relationships but also in employment for some students who attended.

More information on the purposes of the Trek is available here , the full itinerary is available here , and one student participant’s story describing her reflections on and descriptions of her experience on the Trek is available here .

The Innovation Clinic is grateful to all of its clients for continuing to provide its students with challenging, high-quality legal work, and to the many alumni who engage with us for providing an irreplaceable client pipeline and for sharing their time and energy with our students. Our clients are breaking the mold and bringing innovations to market that will improve the lives of people around the world in numerous ways. We are glad to aid in their success in any way that we can. We look forward to another productive year in 2024-2025!

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Life coaching faqs.

To be successful in your personal transformational journey, you need to find the perfect life coach to help support you through the process. This means choosing a life coach that you feel comfortable with, and is aligned with not just your goals, but your personality and lifestyle too.

How do I choose a life coach?

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From the listed results you can review their information, narrow down your options, request a free consultation with your coaches of choice and make an informed decision on who is the perfect mentor for you. Simple!

What should I ask when I interview a coach?

The objective of interviewing your potential new life coach is to discover whether they are the right fit for you.

If you are having problems in a particular area of your life, then you may want to ask about their experience surrounding that topic. You may also want to delve into more practical issues such as their availability, methods and more.

How much does a life coach cost?

The cost of a life coach varies, depending on what it is you are looking for. Some charge by the hour, whereas, others provide monthly packages that you can take advantage of.

Most life coaches cost between $75 and $200 per hour.

How can I work with a life coach?

Each life coach will have several methods to contact them which could include:

• Phone consultations
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If you would like to manage the relationship with your life coach using a particular method, then make sure that you ask about this type of communication with the mentors that you are considering.

Can Noomii recommend a life coach for me?

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Rostov on Don Business Terminal / Nefa Architects

• Curated by María Francisca González
• Architects: Nefa Architects
• Area Area of this architecture project Area:  5000 m²
• Year Completion year of this architecture project Year:  2019
• Photographs Photographs: Ilya Ivanov
• Manufacturers Brands with products used in this architecture project Manufacturers:   AutoDesk , Nickel Collective
• Construction : Limak-Marashstroy
• Client:  airports of regionals
• City:  Rostov-on-Don
• Country:  Russia
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Text description provided by the architects. The new airport was based on the site with a rich history and huge amount of archaeological finds. At the construction site, a mound with Sarmatian burials was discovered and, in the mound, there lay treasure with gold ornaments. Also at the beginning of the 2 century there were greek colonies.

We combined the story of the site with the status of the building, it is a terminal for officials and delegations. Using an iconic cultural type of a building we develop a colonnade from white concrete with glass volume inside. Ragged rhythm of the columns create the sense of a certain unbuild incompleteness.

Presence of inner yard in the center of the airport create multiple shifts of the spaces, from interior to exterior inversely. The interior pillars from the amber murano glass absorbing the daylight fulfill the room with golden touch.

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Project location

Address: rostov-on-don, rostov oblast, russia.

• Sustainability

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顿河畔罗斯托夫商务航站楼 / Nefa Architects

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